importance of research in business pdf

Doing Research in Business and Management: An Essential Guide to Planning Your Project

Management Decision

ISSN : 0025-1747

Article publication date: 21 June 2013

Berbegal‐Mirabent, J. (2013), "Doing Research in Business and Management: An Essential Guide to Planning Your Project", Management Decision , Vol. 51 No. 6, pp. 1311-1316. https://doi.org/10.1108/MD-06-2012-0505

Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

“Publish or perish”. We've all heard this expression referring to the need academic, but especially PhD students and young academics have to make their research results public in order to promote and improve their contractual position, consolidating their careers. Nevertheless, it is also well‐known that this is a long‐distance race conditioned to the capacity to publish the research findings.

This means that students whether undergraduate, postgraduate or enrolled in a PhD programme need to develop their research knowledge from the very begging in order to refine their writing skills, paying attention to a large list of details and requirements which may vary from one situation to another. Indeed, academics invest innumerable hours and resources in writing their research results to succeed when submitting them to a peer‐reviewed journal. Therefore, it is not surprising that planning and writing a research project is often considered by inexperienced students as a challenging, time‐consuming and a demanding task. Yet, despite all these constraints, writing up the findings in a form that can be published and read for others, constitutes a very rewarding effort.

Emerging from the necessity to instruct students in acquiring the appropriate skills and abilities to effectively complete a research project, many courses are now incorporating a research module in their syllabuses as a mean to improve students' probabilities to succeed when doing so.

The editorial industry has also echoed these concerns and demands in the recent years, leading to the flowering of a large number of books and manuals addressing this issue (i.e. Bryman and Bell, 2011 ; Cooper and Schindler, 2011 ; Creswell, 2009 ; Flick, 2011 ; Sekaran, 2010 ). One of the most compelling books tackling this problem is Doing Research in Business and Management: An Essential Guide to Planning Your Project , written by Saunders and Lewis and published in 2012 by Pearson Education Limited.

Saunders and Lewis are experienced professors in teaching research methods in the fields of Business and Management. Indeed, they have published several books offering guidelines for students that need to conduct and produce a competent piece of research. According to the authors it is now fourteen years since their first book on research methods was printed. In 2009 the fifth edition was published ( Saunders et al. , 2009 ) and due to its popularity and good acceptance among academics and students they are now presenting this new and updated approach, providing a detailed coverage of all the relevant aspects (both theoretical and empirical) that may face students when carrying out a research project.

Combining their years of academic practice and their vast practical experience, with this book Andersen and Lewis aim at providing, in an accessible and friendly manner, some assistance to students and early career individuals who need to undertake an assessed research project by means of a written project report. This way, Doing Research in Business and Management provides a comprehensive and holistic overview of how to develop quality research in the fields of business and management, offering a detailed coverage of the relevant research approaches and methods used in these disciplines, and bringing together the essential components of the process of writing up a research project.

The authors take the reader through all the major stages involved in this process, introducing the different contexts and purposes that may guide a research project, as well as highlighting the key methods, strategies, tactics, programmes and processes that are recurrent in a management and business research context.

One noteworthy aspect of this book is that it takes extraordinary care to focus the reader on the logic and techniques of research methods using an accurate but simple language, that is, bearing in mind that the targeted audience is inexperienced students on undergraduate and postgraduate degree programmes in business, management or related disciplines, that may not yet be familiar with the language and style required by the scientific community. Therefore, employing a concise, highly accessible style and a logical structure, this book enables students that face for their first time the challenge of writing a research project to understand the practical relevance of research methods on business and management research. It also discusses the interrelationships of theoretical and empirical research, how these apply to practice, and the most recurrent software packages available in the market.

An important feature of this book is its clear structure and ease of reading. Furthermore, within each chapter, the use of illustrations, contemporary examples and key research terms placed in definition boxes to demystify their meaning, helps breaking up the text and brings it to life due to the practical perspective adopted. Certainly, it is presented in a logical and structured manner, organising the content in eight chapters that correspond to eight stages of the process of writing a research project.

Although the chapters follow a sequential order, the authors have written them in such a way that they stand alone, so any chapter in isolation make sense of it. Therefore, it is not necessary to read this book progressively from Chapter 1 through to Chapter 8, but allow readers to select those chapters that really match with their needs.

Each chapter follows a similar structure, starting with a brief summary that gives some ideas of the content and the approach adopted to afford the topic discussed (“Why read this chapter?”). Also each chapter contains a set of different examples to illustrate, from a practical point of view, some of the points addressed in the chapter (“Research in practice”). Every chapter ends with a “Thinking about” section, where the content is summarised in the form of concise and succinct bullets, and where authors make some suggestions on how to reinforce the contents learned.

Revising each chapter individually, Chapter 1 starts with some preliminary considerations on what is meant by a research process. Conducting research is something more than writing the findings using a formal language and a specific structure. It means to embark on a journey of discovery, where researchers have the chance to express their skills and resourcefulness demonstrating their abilities to carry out research projects of high quality.

Given these initial thoughts, Chapter 1 is then entirely devoted to the first matter academics come across: the selection of the research topic. As any process, a research project starts with the choice of a research theme. This is an issue entailing an extraordinary significance as the student/researcher should have to live with and live for, perhaps for a considerable period of time. Thus, it is important that the research topic matches with his/her expectations and motivations, contributing to the development of his/her personal skills and strengths, rather than being imposed by a supervisor.

The chapter follows with the main difficulties students face when choosing the research topic, and suggests novel ways in which to generate ideas, including for instance the use of relevant literature in the field to identify gaps that may constitute new research avenues. Discussions with friends and lecturers or drawing a concept map, are also listed as intermediate steps that may help filtering ideas, moving from the general to the specific question.

In the latter part of the chapter the authors focus on how to turn an idea into a research topic. At this point Sanders and Lewis recommend the use of the Russian doll principle ( Clough and Nutbrown, 2008 ), consisting of breaking down from the original statement to something which strips away all the complicated layers and obscurities until the heart of the question, in a similar fashion as the Russian doll is taken apart to reveal a tiny doll at the centre (p. 21).

Chapter 2 focuses on the subject of the literature review. A literature review is a very hard and time‐consuming process, as it should discuss relevant previous work and provide a comprehensive review of the major findings in the current area of study. This section is mandatory for any research project as it allows the researcher to demonstrate the need for a new study and that he/she has the appropriate background. Moreover, knowing what is known, it comes out easier to state what is still unknown, facilitating the identification of the gaps in the current understanding of the field, and making it simply to justify the research question(s) underlying the research and the context in which the study is going to be performed.

Thus, in this chapter the authors explain what constitutes an effective critical literature review, giving some ideas on how to start writing it and how to organise ideas and findings in a coherent logical argument.

A careful selection of the references to support statements and previous research findings is essential. In this sense, the authors make explicit differentiation of the main types and sources of literature available. A detailed description of the process of searching for obtaining the relevant literature is then provided, emphasising the use of an abstract to assess likely use of an article.

In accordance with the Harvard College Library (2006) , the authors also suggest that while reading, it is extremely important to take notes, summarise findings, compare information and contrast results. Likewise, they emphasise that a good literature review can lead to interesting insights into possible ways of collecting and analysing data.

Chapter 3 is concerned with how to manage the research process, focusing on four main aspects. First, questioning how to manage respondents, that is, how to access organisations for data collection. Here a set of six strategies are listed. Second, the authors focus on how to manage oneself in terms of keeping up the motivation, organising time and resources, and keeping in touch with individuals who may provide insightful comments on the work in progress. The relationship with the supervisor is believed to be indispensable, as he/she is expected to give advice at every stage of the process. But in order to succeed in this relationship, students are asked to report in a regular basis the partial results throughout the entire length of the project. A fourth issue deals with the management of the university context, that is, how to fit with the regulations, specific norms and other requirements imposed by the university. Paying special attention to the assessment criteria is also essential in order to guarantee that the research outcomes fulfil the requirements.

This chapter ends with a section covering the subject of research ethics, pointing out the key ethical principles and responsibilities that should be taken into account and that apply to all stages of any research process. This topic has perhaps been underexplored in the management and business literature; however it seems that it is now increasingly entering into the agendas of many academics ( Academy of Management, n.d. ; Frechtling and Boo, 2012 ; Payne, 2000 )).

Chapter 4 begins with a definition of what is meant by secondary data. A full definition is given, differentiating between qualitative and quantitative data and the possible transformation processes data may have suffered. Figure 4.1 (page 86) exhaustively summarises potential forms of secondary data according to their nature.

In this chapter the authors discuss the potential of using secondary data as a method for accessing large datasets and saving time and money, as they can often be found in the public domain as a result of the growth of the Internet. Nevertheless, secondary data also presents some pitfalls. For instance the authors emphasise that data are not always value‐neutral or only meet research needs partially. Although data available are rich and allows the creation of reliable variables, it is relevant to question whether the selected variables represent the core influential factors that match with the exact requirements of the study. The chapter ends with a list of some gateways to secondary data sources that are relevant for its broad scope and content.

Chapter 5 is entirely devoted to research strategy and design. Using the research onion metaphor presented in the authors' previous work ( Saunders et al. , 2009 ), Saunders and Lewis illustrate the different stages that conform the research process. Techniques and procedures for data collection and analysis are placed in the centre of the onion. As we move away from the centre we found the intermediate layers, where the strategies and choices have to be selected. Finally, the outer layers consider the research philosophies and approaches that embody the research. Building on this approach, the different layers of the onion are presented and complemented with readable examples. Definitions are also given, clarifying some terms that may be unknown for the freshman student, for instance, differences between inductive and deductive approaches, and alternative types of studies (exploratory, descriptive and explanatory).

This chapter also includes a section devoted to the description of different strategies that students may use in their attempt to answer their research question(s). Some useful insights are given on the use of experiments, surveys, case studies, action research methods, ethnography studies, grounded theory, archival research methods or the combination of any of the above. Although the aim of this book is not to in‐depth in the technical specifications behind these strategies, Saunders and Lewis provide the reader with the main features characterising each method. Further information on these approaches may be accompanied with the reading of the specific literature on each particular topic, such as Yin (2009) for case studies; the book of Berg and Lune (2008) with two chapters entirely focused on action research methods and ethnography studies; Corbin and Strauss (2008) and their approach to the grounded theory; or Ventresca and Mohr (2002) studying archival research methods. Correspondingly, the books of Miles and Huberman (1994) and Marshall and Rossman (2010) offer an exhaustive review of all aspects related to qualitative data analysis.

Chapter 6 pays attention to the methods used to collect data. The uses of different techniques and statistical procedures to obtain a sample that satisfies the research requirements, or how to draft an effective questionnaire, are some of the issues addressed in this chapter.

Part of this chapter is devoted to the importance of using a pilot test with a small group of respondents in order to corroborate the validity of a test/questionnaire before launching it to the whole sample. The chapter ends with some guidelines on how to successfully conduct interviews (either semi‐structured or unstructured), giving some examples on how to ask questions, how to interact with the respondent and how to prepare the material needed. A transcription of a potential interview is also provided.

The subject of Chapter 7 is about getting data ready for analysis, the use of different techniques for the analysis, and how to interpret the results obtained.

The chapter begins with the particularities of different types of data, namely quantitative and qualitative. Then the authors address each sort of data individually, first focusing on how to prepare and analyse quantitative data, and second, qualitative data. Essential statistical terms are defined, providing the reader with the basic instruments and techniques. Examples on how to interpret descriptives, correlation coefficients, associations between variables, predict cause‐effect relationships, or how to transcript an interview are provided, facilitating the understanding of those terms that the reader may not yet be familiar with. Screenshots of the most commonly used software packages for processing data are also introduced (i.e. SPSS, ATLAS.it, NVivo).

Writing an effective research proposal is a vital part of the research process. In the eighth and last chapter, the authors provide some insightful comments on the writing style students should adopt when compiling their research proposal and suggest some of the criteria against which the quality of the research project may be assessed.

Although each research process has its own particularities and layout, to a great extent, the content of a research project tends to follow a standardized structure: the title; an abstract; an introduction section presenting the research question(s); a review of the literature ending with the formulation of the hypotheses to be tested and the statement of the research objectives; a method section detailing how the research will be carried out; a discussion of the results; the conclusions and limitations of the study; and a list of the cited references. By way of conclusion, two research proposals are presented exemplifying all the aspects and issues discussed throughout the book.

Although the content of this book is quite predictable for a book of this type, it enables an effective learning process, representing a very useful guide for students planning or undertaking a research project or a dissertation in the fields of business and management. An eminently practical approach and a language free of an excessive use of technical terms helps students obtaining a thorough understanding of the main methodological issues a research project entails.

Therefore, taken as a whole, the value and rigour of this book is unquestionable, underpinning the strength of this publication.

A About the reviewer

Jasmina Berbegal‐Mirabent (PhD) received the MS degrees in Industrial Engineering and Industrial Scheduling, both from UPC BarcelonaTech (Spain) in 2008 and 2009, respectively. She is now working as an Associate Professor at the Department of Management at the UPC BarcelonaTech. She has been a Visiting Research Associate at the Institute of Education at the University of London. She has published her works in international and peer‐reviewed journals such as The Service Industries Journal , Management Decision , Journal of Technology Management & Innovation , Intangible Capital and Economía Industrial . She has recently been named Book Review Editor of Management Decision , and she is also on the editorial board of the Journal of Industrial Engineering and Management . Her research interests are in the areas of the management of higher education institutions and their role in regional development; academic entrepreneurship; and technology transfer. Jasmina Berbegal‐Mirabent can be contacted at: [email protected]

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A Roadmap to Business Research

• First Online: 15 March 2023

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• Merwe Oberholzer   ORCID: orcid.org/0000-0001-7180-8865 3 &
• Pieter W. Buys   ORCID: orcid.org/0000-0002-5345-3594 3  

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This chapter seeks to constitute a roadmap or framework to guide business researchers in contextualizing and planning their research efforts. A literature study was conducted to investigate the research concept, the boundary of research, and the research process’ conceptual framework. This chapter summarized research as a systematic investigation to reveal new knowledge. In guiding industry-orientated business research, it is acknowledged that management action may solve some business problems. In contrast, higher levels of organizational issues and critical reflection of business issues may require actual research .

The framework for business research is divided into four parts: the research problem, research design, empirical evidence, and conclusion. The central part of the map is the design section that organizes the philosophic approach (theoretical foundation, research philosophy, and assumptions) on the one side and the applied research methods and techniques on the other side, with the research methodology acting as a bridge between the sides. The framework constitutes a guide when embarking on the journey to solve industry-orientated business research.

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Oberholzer, M., Buys, P.W. (2023). A Roadmap to Business Research. In: Buys, P.W., Oberholzer, M. (eds) Business Research . Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-19-9479-1_2

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Business research: types, benefits, and its importance.

Business research is a process of obtaining a detailed study of all the business areas including the market and the customers and using that information to maximize the sales & profit of the business.

When you run a business, there are several things you can research on. You research everything from market shares to sales. Business research helps you make intelligent and informed decisions and identify the key areas to invest your money in.

For example, an automobile company plans to unveil the latest car model in the market. For that, they need to develop strategies to explore and monitor customer demand. So, the company will conduct research to collect information and analyze market trends. This will help them draw better conclusions and come up with a fine quality car at the right price resulting in a larger market share.

Types of Business Research

Researchers use various research methods to collect relevant data so that business enterprises can make wiser decisions.  There are two main types of methods to carry out business research.

• Quantitative Business Research It is a method of analyzing the largest group that meets your target goals. It uses mathematical techniques and data to explain the important stats about your business and market. Usually, this data uses multiple-choice questionnaires that can help you be profitable with your sales. For instance, quantitative research can answer questions such as;
• Are your customers aware of the services or products you offer?
• How many people are interested in buying your products or services?
• Who are your best customers and what are their buying habits?
• How long the visitor stays on your website, and which is their exit page?

The result of quantitative business research is in the numerical form, such as;

• 40% of customers rate the new product as “attractive”
• 70% of prospective customers use the Internet to book their hotel room
• 6 out of 10 customers will buy a new food product after trying the free in-store sample

The quantitative research methods include various surveys such as postal, telephone, online, and face-to-face.

• Qualitative Business Research

This business research focuses on attitudes, intentions, and beliefs. Qualitative research includes questions such as “Why”? or “How?”.

The aim of this research is to gain insights into customers’ distinct behaviors and response to a new product. This research is beneficial for your new products and marketing initiatives to test reactions and rectify your approach.

You can collect qualitative data using common methods such as case studies, focus groups, and interviews. This data is often valuable but can be time-consuming and expensive to collect, especially for a small business or a startup.

Benefits of Business Research

• Business Research helps you communicate with current and potential customers in a better way.
• It helps you identify opportunities and threats in the marketplace.
• It helps you minimize risks.
• Business research is used to plan investments and financial outcomes effectively.
• It helps you build a better market position.
• It can keep you updated with current trends and innovations in the market.

Why is Business Research Important?

Business research helps businesses understand their customers’ buying patterns, preferences and pain points, gain deeper insights into the contenders, current market trends, and demographics. Using effective strategies to understand the demand and supply of the market, businesses can always stay ahead of the competition. Using business research, they can reduce costs and design solutions that aim at the market demand and their target audience.

Chances of failures are less with business research as it gives an idea of the target customers and the perfect time to launch a product. In addition, with a deep understanding of brand value, businesses can constantly innovate to meet customer requirements. This is essential to grow market share and revenue. The SWOT analysis in business research is crucial to make an informed decision and making the business a huge success.

Research is the building block of any business. It acts as a catalyst to thrive in the market. So, never underestimate the value of market research and leverage its benefits to give an extra edge to your business.

Authors Bio:  Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on the mobile application. He works in a leading mobile app development company with skilled iOS and Android app developers.

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The role of research proposals in business and management education

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Management Decision

Jasmina Berbegal-Mirabent

About this book It is now fourteen years since we collaborated in the writing of our first research methods book. In 2009 the fifth edition was published (Saunders et al., 2009). The success of that book suggests that research methods is a popular subject with business and management students. This may be so. But we think that it has more to do with the fact research methods is a complex areaone where it is easy to do things, but much less easy to do things right. When we planned the first book we had one overall mission in mind. That was to write a book in a way that came as near as possible to the way in which we taught our students. By this we mean that we wanted to be clear and straightforward, and explain things in a way that lost none of the complexity, or academic rigour of the subject. Over the years this mission has not altered. We feel just as passionate about clear communication as we did back in 1997. However, things in the world of business and management education have...

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Many aspirants in business school find it challenging to write research articles, and few receive a specific course in presenting their research work in a written layout. Nevertheless, the publication is often crucial for career and research advancement to achieve grants, academic qualifications, or all these drives. This article stimulates research motivation and satisfy research urge among business school students. The primary roles of business students in conducting research are to increase knowledge in the discipline and provide evidence for informing and advancing business styles, policies, and implications to develop economic outcomes for society. The business research process may generate fear and apathy towards students. Simultaneously, they may have confusion and misunderstanding in research preparation-what it is, and how to do it? To achieve business leadership in the future, business school students should at the very least understand evidence-based research and the research process. Thus, this paper finds a rationale to explain the business research process step by step by demonstrating possible examples and has been deliberately practical rather than theoretically focused. The paper outlines the main sections that an average article should cover,

Sabine Hoidn

Purpose – In the context of the creation of a two-year Master of Science in Business Administrationprogramme to offer a scientifically sound and practice-related management education inSwitzerland, a curriculum for learning and teaching research methods had to be designed.Major pedagogic challenges were identified and addressed by curricular responses in terms of pluralism in knowledge production forms, a holistic approach to competence development and alearner-centred course design. The resulting design of the part of the curriculum on researchmethods is presented. The paper aims to discuss these issues. Design/methodology/approach – To assess the outcomes and its response to the given challenges,the feedback from existing regular evaluations was used and additional surveys were conducted. Students’ perceptions and those of their teachers were combined to form a balanced view. Findings – The results indicate that the new curriculum is an appropriate approach- it led to gains inresearch methods knowledge and skills and improvements in research-related social and reflexivecompetencies. The assessment of the outcomes of learning research methods inmanagement educationreveals an interesting research gap. Originality/value – This paper assesses a newly developed research curriculum for managementstudents implemented in a new master’s programme in Business Administration at a mid-sizeuniversity of applied sciences in Switzerland. Three pedagogical challenges in teaching researchmethods were addressed to target the theory-practice gap in management education. The authorsopted for a research methods curriculum that links management research and practice by encouragingpluralism in knowledge-production forms, a more holistic view of competence development inmanagement education and a learning-centred course design.

Electronic Journal of Business Research Methods

The research process is complex, involving many conceptually different steps that require a variety of skills. For instance, early on in the research process the task of identifying and articulating a suitable research problem often involves, amongst other skills, a high level of creativity and critical thinking, whereas later on in the process, application of a suitable research method would require deep knowledge of the state of art in that methodology. As the techniques used by researchers to iterate between current discipline theory, subject knowledge and research methodology gets increasingly specialized, it is also becoming more opaque to people outside the research community. Management students with little or no exposure to research find this puzzling because they are being encouraged to do something creative and original, and at the same time they are expected to build on existing knowledge using a set of conventions associated with the chosen methodology. Business students...

Proceedings of the 18th European Conference on Research Methodology for Business and Management Studies

Fauziah Sulaiman

FOREX Publication

FOREX Publication , Mohd Akhter Ali , M Kamraju

Writing an effective research proposal is crucial for individuals pursuing higher degree research in higher education. This paper presents best practices for crafting such proposals, providing guidance to aspiring researchers. The paper begins with an overview of the higher degree research landscape and highlights the significance of research proposals within this context. It then delves into the key elements of an effective research proposal, emphasizing the importance of a clear research question, comprehensive literature review, appropriate research methodology, and expected outcomes. The paper also offers practical advice on writing techniques, organization, and communication to enhance the proposal's effectiveness. Furthermore, it addresses common challenges and pitfalls encountered during the proposal writing process, providing strategies to overcome them. Institutional guidelines and requirements are discussed, along with ethical considerations and research governance obligations. Case studies and examples are included to illustrate successful research proposals, analyzing their strengths and characteristics. In conclusion, this paper underscores the importance of an effective research proposal for higher degree research and provides valuable insights and recommendations for future researchers.

Anas Iftikhar

Admission into a higher degree research program or confirmation of candidature into such a program of most universities often requires the applicant to submit a research proposal. This is a very important document which not only articulates the research topic and research question, but also explains the research design which outlines how the proposed research will be carried out. The significance of the research proposal is highlighted by the fact that failure to write a good research proposal may mean failure to be admitted into a higher degree research program, or failure to be confirmed as a continuing doctoral candidate. In spite of such significance, however, my experience when supervising many higher degree research students is that many of them struggle to write a good research proposal. One of the contributing factors to this is the apparent void that exists in research methods textbooks on exactly what a research proposal is and how it should be written. This paper aims to help fill that void by articulating a detailed structure of a research proposal that could be used as part of the application to gain admission into a higher degree research program of any good university or for confirmation of candidature in such a research study program. The paper draws on the expertise accumulated on this topic as a result of many decades of writing research proposals for higher degree research projects, conducting many higher degree research studies successfully in several universities in Australia and other countries, teaching research methods to higher degree research students and supervising many successful masters and doctoral theses. The paper concludes, that while there is no 'one-size-fits-all' research proposal, a careful design of a higher degree research proposal along the structure discussed in this paper should improve one's chances of success greatly.

BORDER CROSSING

Anabel Gutierrez

Changes in the global business environment are driving changes to the way business schools deliver higher education. However, the long debated gap between academia and industry (research-practice) remains unsolved. This paper explores the integration of research-teaching activities as an alternative to overcome the sometimes conflictual relationship between research and teaching and, more importantly, as a mechanism to reduce the research-practice gap. The aim of this research is to evaluate the extent to which it is feasible to integrate research-teaching in higher education. The practical suggestions to reduce the research-teaching gap proposed by Burke and Rau (2010) are tested in this paper through action research. This research provides empirical evidence on the relationships between research, teaching and practice which could help to improve academic performance, produce better managers for industry and consequently, build a bridge between academics and practitioners.

Journal Academica, Volume 1, July 2010, p. 1-5. [ISSN 2026 559X]

What is the purpose of a Research proposal, its components and how should it be presented? In the following we briefly consider all these issues which have been a challenge to students who are to submit no research proposal before embarking on a Research Project for a partial fulfillment of conditions for the award of a degree by their respective institutions.

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