best resume templates for marketing

10 Marketing Resume Examples and Templates for 2024

Marketing Resume Templates and Examples (Download in App)

• Most Popular Marketing Resumes
• Social Media Marketing
• Marketing Specialist
• Product Marketing
• Marketing Analyst
• Digital Marketing Manager
• Product Marketing Manager
• Marketing Manager
• Resume Text Examples

How To Write a Marketing Resume

• Entry-Level
• Senior-Level

Most Popular Resume Templates and Examples (Download in App)

Social media marketing resume example.

Marketing Specialist Resume Example

Product Marketing Resume Example

Marketing Analyst Resume Example

Digital Marketing Manager Resume Example

Product Marketing Manager Resume Example

Marketing Manager Resume Example

Marketing Text-Only Resume Templates and Examples

Mina Sayed (123) 456-7890 [email protected] LinkedIn | Portfolio Miami, FL 12345

A social media marketing coordinator with three years of experience specializing in brand messaging, content writing, data analytics, and Hootsuite. A proven track record of developing marketing strategies and executing social media campaigns to drive brand exposure across target audiences.

Professional Experience

Social Media Marketing Coordinator, Rise Marketing Inc., Miami, FL June 2022 – present

• Oversee all aspects of social media marketing for a premiere technology start-up, manage Facebook, LinkedIn, and Twitter accounts, and improve followership by over 400% across all social media platforms
• Coordinate with the marketing team and senior leadership to establish a brand identity centered on trust and integrity and ensure alignment with target audiences and core demographics
• Support marketing initiatives for the launch of a new software product, coordinate social media campaigns, and raise awareness of online launch events

Social Media Marketing Intern, University of Florida, Gainesville, FL September 2021 – June 2022

• Managed social media editorial calendars and platforms in coordination with a team of students and three faculty advisors, including LinkedIn, Twitter, and Facebook
• Spearheaded a Twitter campaign to raise awareness of student cultural organizations and events and collaborated with the team to overhaul social media strategy, resulting in a 200% increase in engagement
• Brand messaging
• Content writing
• Data analytics
• Marketing strategy
• Social media marketing

Certifications

• Certified Social Media Manager (CSMM), 2022

Bachelor of Science (B.S.) Marketing University of Florida, Gainesville, FL September 2017 – June 2021

Aliya Jackson (123) 456-7890 [email protected] LinkedIn | Portfolio San Diego, FL 12345

A Senior Digital Marketing Specialist with eight years of experience specializing in SEO marketing, social media advertising, and content marketing. A strong history of building successful brands and expanding online presence. Adept at developing strategies to drive community engagement and market penetration.

Digital Marketing Strategist, Skyline Marketing Inc., San Diego, CA October 2018 – Present

• Manage all online marketing for a portfolio of 12 client accounts valued at $100K-$300K, define digital marketing strategy, and align brand messaging with target audiences across a variety of industries, including technology, fitness, travel and hospitality, and healthcare
• Collaborate with marketing teams to develop visual materials, content, and website designs
• Enhance social media presence for clients across Facebook, Twitter, and YouTube, leading to a 55% increase in followers and a 72% increase in community engagement on average

Digital Marketing Coordinator, West Beach Fitness, San Diego, CA June 2015 – October 2018

• Defined digital marketing strategy for a new fitness center and developed range of marketing materials, including brochures, articles, press releases, newsletters, and videos
• Established and managed social media presence on Facebook, Twitter, and Instagram, developed a series of YouTube fitness videos, and generated a 35% increase in community engagement across all accounts
• Drove SEO marketing initiatives, performed research to enhance keyword optimization, conducted link-building campaigns, and increased web traffic by over 200%
• Digital Marketing Strategy
• SEO Marketing
• Lead Nurturing
• Content Marketing
• Certified Web Professional – Web Developer, IWA, 2016
• Certified Digital Designer (CDD), ADA, 2015

Bachelor of Science (B.S.) Marketing University of San Diego, San Diego, CA September 2011 – June 2015

Joseph Corbin (123) 456-7890 [email protected] LinkedIn | Portfolio Seattle, WA 12345

A Marketing Manager with 10+ years of experience defining brand messaging and leading campaigns for enterprise organizations. A proven track record of identifying opportunities to enhance digital marketing efforts and grow brand awareness across core demographics. Adept at building and leading diverse marketing teams.

Marketing Manager, West Coast Airlines, Seattle, WA July 2016 – Present

• Develop and implement large-scale campaigns to enhance brand awareness for a premiere airline valued at $200M, oversee the redesign of landing page, and increase sales conversions by 42%
• Manage and build a 20-person marketing team, oversee an annual budget of $30M, lead paid, social, and digital marketing initiatives, and achieve a 150% ROI on average for marketing campaigns
• Analyze KPIs, market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

Marketing Manager, White Tiger Consulting, Seattle, WA June 2013 – July 2016

• Managed a team of 15 marketing specialists, social media coordinators, and graphic designers to enhance visual marketing and brand identity for a $1.5M client portfolio
• Led initiatives to unify visual marketing and brand messaging across all platforms, coordinated with key stakeholders to define marketing strategy, and increased web traffic by up to 300% for clients
• Analyzed Google Analytics to evaluate online presence and define SEO marketing strategy, delivered presentations to clients, and identified opportunities to enhance web page performance
• Marketing Strategy
• Cross-Functional Leadership
• Brand Messaging
• Project Management

Bachelor of Science (B.S.) Marketing University of Washington, Seattle, WA September 2009 – June 2013

Yaling Zhang (123) 456-7890 [email protected] LinkedIn | Portfolio San Francisco, CA 12345

A social media marketing manager with five years of professional experience, specializing in Google Analytics, SEO strategy, and brand messaging. A strong history of leveraging creative marketing approaches to grow brand awareness and social media presence.

Social Media Marketing Manager, Cadence Marketing Solutions Inc., San Francisco, CA August 2021 – present

• Develop and implement comprehensive social media strategies to increase brand visibility and engagement by 32%
• Analyze social media performance using Google Analytics, leading to data-driven adjustments that improved customer acquisitions by 23%
• Manage four social media accounts and ensure consistent brand voice and timely response to customer inquiries

Social Media Marketing Coordinator, GoPro, San Francisco, CA June 2019 – August 2021

• Created engaging content for various social media platforms, contributing to a 15% increase in followership and a 16% increase in engagement rates
• Developed and implemented high-impact SEO strategies to improve website visibility, resulting in a 35% increase in organic traffic
• Coordinated with sales and product teams to develop integrated marketing campaigns, leading to a 20% increase in product sales
• SEO strategy
• Content development
• Google Analytics
• Certified Social Media Manager (CSMM), 2019

Bachelor of Science (B.S.) Marketing University of San Francisco, San Francisco, CA September 2015 – June 2019

John Bergsen (123) 456-7890 [email protected] LinkedIn | Portfolio New York, NY 12345

A marketing specialist with six years of professional experience specializing in digital marketing, content development, and lead generation. A proven track record of executing high-impact campaigns to enhance audience engagement and drive brand growth.

Marketing Specialist, Solaris Marketing Inc., New York, NY February 2019 – present

• Define and execute a wide range of digital marketing campaigns, evaluate consumer trends, and provide recommendations to enhance digital presence for major client accounts valued at $120,000 to $300,000
• Utilize Google Analytics to analyze web performance and identify opportunities to increase paid search and organic traffic by up to 32%
• Coordinate cross-functionally with digital marketing teams, web developers, and client stakeholders to define effective marketing strategies in alignment with brand goals

Marketing Specialist, Elevate Education, New York, NY June 2018 – February 2019

• Led a variety of digital marketing initiatives to drive traffic and improve lead generation for a premier e-learning company, resulting in a 130% increase in enrollments
• Conducted comprehensive analysis of SEO performance and competitor sites to enhance web copy, resulting in a 14% increase in site traffic
• Executed a large-scale project to launch online advertisements on LinkedIn and Facebook, contributing to a 24% increase in sales conversions
• Digital marketing
• Competitive analysis
• Data-driven decision-making
• Copywriting
• Brand awareness
• Professional Certification in Digital Marketing, AMA, 2018

Bachelor of Science (B.S.) Marketing Columbia University, New York, NY September 2014 – June 2018

Raymond Ortiz (123) 456-7890 [email protected] LinkedIn | Portfolio Nashville, TN 12345

A product marketing professional with eight years of experience specializing in campaign strategy, behavioral analysis, and brand messaging. A proven track record of supporting new product launches and identifying opportunities to drive sales and brand awareness.

Product Marketing Specialist, Starlight Gaming Co., Nashville, TN July 2018 – present

• Develop and implement comprehensive marketing strategies for a gaming electronics product line generating over $2.3 million in annual revenue, contributing to a 67% increase in product sales over two years
• Leverage analytics tools to monitor campaign performance and identify opportunities to enhance digital strategies, resulting in a 14% increase in marketing ROI
• Collaborate with cross-functional teams, ensure alignment of marketing activities with overall project goals, and cultivate an inclusive team environment

Product Marketing Specialist, Skyline Gaming Studio, Nashville, TN June 2016 – July 2018

• Created high-impact marketing content to support new product launches for an indie gaming studio, developed and implemented social media campaigns, and identified opportunities to enhance brand awareness in a crowded marketplace
• Analyzed consumer demographics and tailored campaign strategies toward target audiences, contributing to $4.5 million in product sales
• Product marketing
• Project management
• Cross-functional collaboration
• Behavioral analysis
• Professional Certified Marketer (PCM), AMA, 2016

Bachelor of Science (B.S.) Marketing University of Tennessee, Knoxville, TN September 2012 – June 2016

Jessica Lang (123) 456-7890 [email protected] LinkedIn | Portfolio Detroit, MI 12345

A marketing analyst with seven years of professional experience specializing in market research, competitor analysis, and digital marketing strategy. A strong history of analyzing complex data and consumer behavior to support strategic decision-making for high-end brands.

Marketing Analyst, FitBit, Detroit, MI March 2019 – present

• Conduct extensive market research and analysis to identify key market trends, leading to a 15% increase in engagement across targeted marketing campaigns.
• Develop and implement comprehensive marketing strategies, resulting in a 20% increase in product sales by 20% within the first quarter of implementation
• Prepare and deliver detailed reports to senior management, providing actionable insights and recommendations to support data-driven decision-making.

Marketing Analyst, Highland Auto Insurance, Detroit, MI June 2017 – March 2019

• Performed in-depth marketing research and competitor analysis, providing valuable insights into customer behavior and competitor strategies
• Supported the development of innovative digital marketing strategies, resulting in a 10% increase in market share within the first year
• Utilized various marketing software and Google Analytics to analyze data, generate reports, and improve the effectiveness of digital campaigns
• Marketing research
• Competitor analysis
• Data analysis
• Consumer behavior
• Trend analysis
• Certified Market Research Analyst (CMRA), IIMRA, 2017

Bachelor of Science (B.S.) Marketing University of Michigan, Ann Arbor, MI September 2013 – June 2017

Allison Diamond (123) 456-7890 [email protected] LinkedIn | Portfolio 123 Your Street, Newark, NJ

A Digital Marketing Manager with eight years of professional experience, specializing in SEO, Google Analytics, email marketing, and social media campaigns. A strong history of delivering world-class marketing solutions to grow digital presence and brand awareness for clients. A strong cross-functional leader with expertise in marketing automation.

Digital Marketing Manager, SEO Marketing Pros, Newark, NJ May 2016 – Present

• Manage the development of digital marketing strategies for enterprise client accounts valued at $1.5M-$5M in annual incremental revenue, including the execution of Google Ad campaigns and rebranding initiatives
• Coordinate cross-functionally with web development teams to enhance customer web properties and drive SEO, resulting in 50%-250% increases in page views
• Oversee social media marketing campaigns to grow brand awareness and lead generation for emerging product lines on Instagram, Facebook, and YouTube
• Interface with C-level executives and client stakeholders to identify target demographics and define brand messaging across all marketing channels

Digital Marketing Manager, Alita Inc., Newark, NJ May 2011 – May 2016

• Developed, managed, and executed SEO, affiliate advertising, and social media programs to drive customer engagement and acquisition in a crowded marketplace for a high-end shoe brand with over $20M in annual revenue
• Drove end-to-end digital marketing campaigns for three footwear product lines, analyzed KPIs, and coordinated with marketing teams to define customer retention strategy
• Led social media campaigns and email blasts to generate new leads and retain existing customers, which contributed to a $1.5M increase in sales

Bachelor of Science (B.S.) Digital Marketing University of Newark, Newark, NJ September 2007 – May 2011

• Search Engine Optimization (SEO)
• Account-Based Marketing (ABM)

Raheem Richardson (123) 456-7890 [email protected] LinkedIn | Portfolio 123 Franklin Pike, Nashville, TN 12345

Resourceful Product Marketing Manager with 7+ years of experience. Collaborate across functional lines to set high-impact market strategies and hone client communications.

Product Marketing Manager, 23andMe, Nashville, TN October 2017 to Present

• Coordinate marketing and promotions of various company products
• Write, edit, and distribute content to various communication platforms, including web, PR, advertising, social media, and sales support materials
• Review and offer product feedback to content writers, project managers, and other marketing staff
• Helped drive 2M+ new visits to company website in the past year, building a powerful new online market presence
• Streamlined marketing processes to achieve greater daily efficiency

Product Marketing Specialist, 23andMe, Nashville, TN September 2015 to October 2017

• Created sales and marketing materials for 5 product launches, laying groundwork for $300K new yearly revenue
• Earned “Marketing Employee of the Month” twice for improvements to product marketing literature and sales tools

Bachelor’s Degree – Communications University of Tennessee, Knoxville, TN

• Fluency in Spanish | Proficiency in Italian
• Competitor & Market Analysis
• Consumer Analytics
• Content Writing & Editing
• Cross-Functional Collaboration
• Customer Needs Assessment
• Customer Satisfaction
• Digital & Social Media Marketing
• Integrated Marketing Communications
• Market Share Growth
• New Product Launch
• Pricing Strategy
• Process Redesign & Improvement
• Product Branding & Positioning
• Product Demand Forecasting
• Public Speaking & Presentations
• Sales Team Training & Support
• Strategic Brand Management
• Time & Resource Management

Zara Sparks (123) 456-7890 [email protected] LinkedIn | Portfolio 123 Your Street, Columbus, OH 12345

Professional Profile

A Digital Marketing Manager with seven years of experience, specializing in brand messaging, Google Analytics, SEO marketing strategy, and cross-functional leadership. A proven track record of managing multi-million dollar budgets and executing digital campaigns to enhance user engagement and drive market penetration.

Digital Marketing Manager, Vera Bradley, Fort Wayne, IN March 2019 – Present

• Manage marketing strategy and execution across a variety of channels, oversee an annual budget valued at $3.5M, conduct media buying, and lead a 20-person marketing team
• Partner with the merchandising team to coordinate product highlights across all digital efforts, ensure cohesive brand messaging, and identify opportunities to improve user engagement
• Conceptualize and implement new email marketing strategy and campaigns, resulting in a 25% click-thru rate (20% above industry average)

Marketing Manager, CeraVe, Indianapolis, IN July 2013 – August 2015

• Led a dynamic team comprised of 10 marketing specialists, coordinated all aspects of campaign execution, and spearheaded a variety of B2B marketing initiatives, resulting in a 250% ROI on average
• Coordinated with client stakeholders to deliver copywriting services and web content for new product launches and serve as the point of contact for client accounts valued at up to $400K

Bachelor of Business Administration in Finance University Of North Carolina, Chapel Hill, NC, May 2013

• Digital Marketing
• Market Forecasting
• Social Media Strategy
• Customer Relationship Management (CRM)
• HubSpot Content Marketing Certification, 2016

To craft an accomplishment-driven marketing resume, emphasize career achievements rather than day-to-day job responsibilities. As you build your resume, reflect on your value to your clients, teams, and organizations. Also, evaluate your long-term goals and determine whether your content aligns with your career objectives.

For example, if you’re a marketing manager transitioning to a director of corporate communications, heavily emphasize your public relations experience. If you’re pursuing a career in digital marketing, you’d highlight your versatility and advanced knowledge of search engine optimization (SEO), social media, and brand messaging. We’ll provide valuable insights to help you translate your career experience into a powerful marketing document.

1. Write a dynamic profile summarizing your marketing qualifications

It’s important to grab the hiring manager’s attention as early as possible on your resume. Crafting a strong professional profile lets you draw attention to your most relevant qualifications at the top of your document. Start by including your title, years of experience , and three to four specializations that align with the job posting in the first sentence. In the following sentences, provide industry-specific details to demonstrate your area of marketing expertise. This will help you make a solid first impression on prospective employers.

Senior-Level Profile Example

Entry-level profile example.

A social media marketing coordinator with three years of experience specializing in brand messaging, content writing, data analytics, and HootSuite. A proven track record of developing marketing strategies and executing social media campaigns to drive brand exposure across target audiences.

2. Add your marketing experience with compelling examples

As a marketing professional, craft bullet points to showcase your most compelling achievements within your industry. Hard numbers, metrics, and monetary figures should be incorporated wherever possible to establish a sense of scope for your accomplishments. The most important aspect of the resume-building process is drawing attention to the bottom-line value you bring to your clients, teams, and organizations. Even if you can’t quantify an accomplishment using data, you can still highlight the positive impact of your contributions. This makes all the difference in generating interviews during the job search.

Senior-Level Professional Experience Example

Marketing Manager, West Coast Airlines, Seattle, WA July 2016 – present

• Develop and implement large-scale campaigns to enhance brand awareness for a premiere airline valued at $200 million, oversee the redesign of the landing page, and increase sales conversions by 42%
• Manage and build a 20-person marketing team, oversee an annual budget of $30 million, lead paid, social, and digital marketing initiatives, and achieve a 150% return on investment (ROI) on average for marketing campaigns
• Analyze key performance indicators (KPIs), market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

Entry-Level Professional Experience Example

Social Media Marketing Coordinator, Rise Marketing Inc., Miami, FL June 2020 – present

3. Include education and certifications relevant to marketing

Certifications are especially important for professionals within the marketing industry. You can pursue a wide range of certifications, so focus on credentials that further emphasize your expertise within your specific type of marketing. Digital marketing managers will value certifications that emphasize their knowledge of SEO and content marketing. If you’re focused on product marketing, prioritize a Professional Certified Marketer (PCM) credential.

• [Degree Name]
• [School Name], [City, State Abbreviation] [Dates Enrolled]
• Bachelor of Science (B.S.) Graphic Design
• Temple University, Philadelphia, PA September 2012 – June 2016
• [Certification Name], [Awarding Organization], [Completion Year]
• Certified Web Professional – Web Developer, IWA, 2018
• Certified Digital Designer (CDD), ADA, 2017

4. List key skills and proficiencies for marketing

Most organizations rely on Applicant Tracking Systems (ATS) to identify qualified candidates for job openings. To ensure ATS compliance, incorporate keywords that match the job description. However, it’s also important to understand that hiring managers want tangible examples of you using your marketing skills throughout your career. Rather than simply listing SEO marketing in your skills section, craft a bullet point detailing a specific campaign you managed and describing the results. Below are potential keywords you may encounter during the job search:

How To Pick the Best Marketing Resume Template

Selecting a template for marketing resumes can be more complicated than in other industries. It’s best to have a straightforward template that organizes your content effectively. But you may also want to prioritize the aesthetic presentation of your template as a way of illustrating your personal brand as a marketing professional. The key is to achieve a healthy balance rather than have flashy colors and bulky graphics overshadow your career achievements.

Frequently Asked Questions: Marketing Resume Examples and Advice

What are common action verbs for marketing resumes -.

It’s easy to run out of action verbs during the resume-building process. Often, a limited number of verbs can describe your career achievements accurately. Marketing positions often involve much content writing, and using the same verbs repeatedly may create a negative image of your writing capabilities. We’ve compiled a list of action verbs you can use to craft your bullet points:

How do you align your resume with a job description? -

According to the Bureau of Labor Statistics , marketing jobs are expected to experience a 10% increase in growth from 2021 to 2031. This is a $1 billion industry within the U.S ., and there’s a growing need for marketing professionals who can leverage data and develop strategies to reach target audiences. Despite the positive outlook, you must align your resume with the job description to secure the most lucrative opportunities.

For example, if a company is looking for a digital marketing manager with a strong background in content writing and SEO, highlight your experience creating quality web copy to improve user engagement, time-on-page, and web traffic. If an organization is seeking an expert in growth marketing, you could illustrate how you utilized multi-channel marketing to improve conversion rates. By tailoring your resume to the job description, you’ll significantly increase your odds of landing the interview.

What is the best marketing resume format? -

Marketing resumes should always use a reverse chronological format. This ensures that your most recent and relevant experience is featured at the top of your resume. Functional resumes, also known as skill-based resumes, are considered outdated by hiring managers and recruiters. This approach prioritizes listing skills and qualifications but lacks the detail required to properly convey your career achievements.

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Providing a matching cover letter can bolster your chances of landing the interview if the document is carefully tailored towards individual job opportunities. Rather than only reiterating information from the resume, mention something specific about the company’s reputation or work culture in the middle paragraphs. This will show prospective employers you’ve researched beforehand and are genuinely interested in the position. For more guidance, view our marketing cover letter guide .

Jacob Meade

Certified Professional Resume Writer (CPRW, ACRW)

Jacob Meade is a resume writer and editor with nearly a decade of experience. His writing method centers on understanding and then expressing each person’s unique work history and strengths toward their career goal. Jacob has enjoyed working with jobseekers of all ages and career levels, finding that a clear and focused resume can help people from any walk of life. He is an Academy Certified Resume Writer (ACRW) with the Resume Writing Academy, and a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers & Career Coaches.

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Marketing resume examples & templates

Marketing job market and outlook

A great marketing resume does just what a great marketing campaign accomplishes: It generates leads that become sales. In this case, the leads are interviews and the sale is your next awesome marketing job!

It takes time to create the right campaign, find the right audience and cultivate trust. The same is true of your marketing resume, but we can help make the process smoother.

Resume.io is a powerful tool for job seekers, with writing guides and resume examples for 300+ professions. With our tools and your marketing know-how, you will be on your way to a resume that resonates with hiring managers.

This guide, along with the corresponding marketing resume example, will cover the following topics:

What does a marketing professional do?

• How to write a marketing resume (tips and tricks)
• The best format for a marketing resume
• Advice on each section of your resume (summary, work history, education, skills)
• Professional resume layout and design hints.

Marketing professionals are responsible for the image of the products and services they represent and for generating interest that leads to sales. 

At its narrowest, marketers place advertising that will be seen by the company’s target audience, but in many cases, marketers must also manage social media, understand consumer behavior and mine data for the best ways to pinpoint exactly how, when and where to market their products and services.

Search for these titles during your job hunt

Don’t miss out on an opportunity because you left a keyword out of your online job search. Here are some titles employers use for marketing professionals, according to creative staffing agency Artisan Talent and HubSpot :

• Brand manager
• Account supervisor
• Business development executive
• Market development manager
• Marketing coordinator
• Marketing manager
• Product manager
• Social media marketing/email manager
• Blog/content marketing/SEO manager
• Paid marketing manager
• Public relations/media relations manager
• Marketing operations manager

The good news here is that companies expect to increase marketing hiring by 7.6% throughout 2021, the CMO Survey reports. Try applying at smaller companies, as they are looking to ramp up hiring much more quickly than larger firms.

Marketing professionals have another bright spot to take comfort in: 72.2% of marketers reported that the importance of their role has grown in the past year. The industry verticals with the highest marketing job growth were consumer services, healthcare, education and technology. 

It’s in your best interest to gain digital media skills if you don’t already have them. Companies are investing heavily in website optimization, digital media and SEO, data analytics and related technology updates, the survey found.

How much do marketing professionals earn?

Salaries vary greatly depending on experience, education and job responsibilities, but here are a few examples.

How to write a marketing resume

Getting going on your marketing resume starts with knowing what sections to include. Your CV must contain:

• The resume header
• The resume summary (aka profile or personal statement)
• The employment history section
• The resume skills section
• The education section

A great marketing campaign starts with learning about the targeted consumer. The same is true of your resume. Get to know the company you are applying to. Learn about its employees, its philosophy, its products and services. Find out as much as you can about the hiring manager and your prospective boss. Then, target your campaign and remember that you are the brand here.

Use consistent messaging, tone and style throughout your resume and cover letter. Follow these guidelines to make the most of your marketing CV:

• Keep up your branding throughout your resume and write as though you are addressing the company you wish to work for.
• Pay attention to creating a polished visual first impression with a resume template that has a creative edge without distracting from your message.
• Use your SEO optimization skills to target the ATS algorithms.

Beat the ATS

The Applicant Tracking System is your first chance to show off your ability to assess the customer’s needs (in this case the employer!) Use your data analysis abilities to insert appropriate keywords and phrases from the job listing into your marketing resume.

This will not only help you avoid being filtered out of the running for the job, but it will show your prospective employer that you know how to target your market.

Choosing the best resume format for a marketing professional 

Once again, the ATS comes into play. When it scans your resume, it is looking to place information in specific slots. To make the transfer from your document to the company’s HR system, use reverse chronological order, the format the ATS is programmed to scan.

The reverse chronological format centers on your employment history section where you’ll list your relevant work experience starting with the most recent role and working backwards up until about 10 years. This format is also best for marketing professionals since advancement can come through the skills learned in various positions.

Although other formats exist, you should use them only in special circumstances. Recent marketing graduates or those looking for a career shift can check out the resume formats we suggest as chronological alternatives or hybrids. 

For 99% of marketing professionals, reverse chronological order is the way to go.

Resume summary example: define your brand

You’re a creative thinker who knows how to garner interest in your product. The summary section of your marketing resume should be a breeze for you because it allows you a bit of free-flowing text to manage your image. 

Be clear about your message. What creative marketing campaign do you want to highlight here? What skills will make you a standout? You have 3-4 sentences to sell the hiring manager on why you are the right candidate for the job, so make sure your examples focus on the company’s needs.

If you want to take a look at more pointed resume samples, you can click over to our digital marketing resume example or our marketing associate resume sample . If you’re looking for ideas for higher level positions, try our marketing manager resume sample or if you prefer to work for yourself, our marketing consultant resume sample . See here all our marketing resume samples:

• Social Media Manager resume sample
• Art Director resume sample
• Digital Marketing resume sample
• Event Planner resume sample
• Content Writer resume sample
• Magazine Editor resume sample
• Blog Writer resume sample
• Content Marketing Associate resume sample
• Advertising Director resume sample
• Content Acquisitions Director resume sample
• Creative Director resume sample
• Brand Ambassador resume sample
• Brand Manager resume sample
• Public Relations resume sample
• SEO resume sample
• Marketing Coordinator resume sample

Take some time to consider how you would describe yourself, then add those strong adjectives to your profile. The goal of this section is to complement the rest of your resume and give the hiring manager an intriguing bit of information you can capitalize on during your interview.

You can find a resume example for your summary section below.

Experienced Marketing Specialist adept in overseeing traditional and new media strategies, designed to help companies reach goals in lead generation, brand awareness and user engagement.     

Employment history sample: your career roadmap

Your employment history section is the place in your marketing resume where chronological order comes into play. Bulk up your most recent job description and slim down your earlier positions as your career advances. That’s because recruiters are most interested in what you have done lately.

Develop each bullet item as though you were touting a product. (In fact, you are!) Start off with a strong action word, followed by the details, numbers and statistics that make your accomplishment all the more impressive.

• Generated 20% more leads weekly by refreshing social media campaign on a daily basis
• Wrote new marketing campaign that increased leads

Remember to optimize for the job. Focus on the skills your prospective employer seeks. If you can prove you are already doing the job they are hiring for, all the better.

Below you will find an adaptable employment history resume example.

• Worked to establish and implement strategic marketing plans designed to capitalize on market opportunities and achieve growth.
• Assessed competition and determined business and marketing plans to be implemented.
• Worked to foster a marketing plan that promoted brand awareness and effectively launched messages.
• Led the company on strategy, content, and creative initiatives for fully-integrated marketing communications.
• Successfully managed company social media accounts.
• Developed and managed email campaigns.

CV skills example: smart content

You know that if you don’t capture your target market’s attention in seconds, they are on to the next ad. That’s why the skills section of your marketing resume is so important. Many recruiters will glance here first to quickly see what skills you bring. If your list falls short, they are on to the next CV.

This CV section is the easiest to personalize for the ATS, so when you refresh your marketing resume for each position, you may want to start here to set your message. Make sure the skills listed here work with the other sections to form a coherent picture of your abilities.

Show you are a “T-shaped marketer”

What does that mean? That you have both a breadth and depth of knowledge. You have the base knowledge of business, marketing foundational skills and channel expertise. Here are the top 10 skills you need to demonstration, according to professional training company Digital Vidya :

Choose three to five of these abilities and then add some soft skills such as organization and communication to create a well-rounded skills section.

Below you will find a skills section resume example.

• Content Marketing
• Digital Marketing
• Effective Time Management
• SEO Optimization Skills
• Collaboration Skills
• Content Research & Development

Marketing education resume example

The education section of your marketing resume is a listing of your academic degrees. Most marketing management positions require a bachelor’s degree. If you have a master’s degree or higher, there’s no need to include high school.

You may have learned many of your skills on the job, but if you have taken any classes that enhance your candidacy, list those here as well.

If you have earned marketing awards or other accolades or are active in professional organizations, you may create a separate section called “Awards and Affiliations” to highlight your career achievements as well as your networking efforts.

Below you will find an education section resume example as a formatting guide.

• Bachelor of Science in Marketing, Boston College, Boston
• Sep, 2010 - May, 2014
• High School Diploma, Ipswich High School, Ipswich
• Sep, 2006 - May, 2010

Resume layout and design: you got this!

No brand is complete without a look. What is yours? You want to make a splash without looking flashy. You want to be remembered, but you don’t want your design overwhelming your message. As a marketing professional, you know these things! Make use of your skill to create a document that says, “I am a creative professional. I know how to draw the eye in and make the message clear.”

You may be tempted to go for color, graphics or elaborate fonts, but remember that your real goal is to impress with the content of your resume. Recruiters want to be able to find the information they need quickly and without eye strain. Stick to legible fonts and just a bit of color, if you must.

An attractive header that’s appropriate for the company and position is one of the key elements that will make your resume stand out. You may even choose to use different layouts for different companies. A resume template can make the formatting process much easier and give you more time to concentrate on the writing.

Key takeaways for a marketing resume

• You know all about presenting a brand, so use that skill here to create your career brand.
• The demand for marketing professionals is on the upswing, especially in smaller companies — digital skills are a must.
• Make sure to add in keywords from the job description using the exact same language as the employer to overcome the ATS.
• Check out our marketing resume sample for more ideas on how to create an attractive and functional page layout.

Beautiful ready-to-use resume templates

How To Write a Marketing Resume: Your Step-by-Step Guide (With Templates and Examples)

Preparing to write your marketing resume but not sure where to start? Then you’ve come to the right place. Keep reading for your complete marketing resume guide.

Although you may have the necessary skills and experience to land the marketing job of your dreams, you’ll need to do more. It is vital that you know how to write a marketing resume that sells your value to potential employers.

In this guide, we’ll highlight what you need to include in your marketing resume, walk you through the process of writing yours, and show you where to find the best resume templates. If you’d like to jump to a specific section, just use the clickable table of contents.

• What’s the main purpose of your marketing resume?
• What should you include in your marketing resume?
• How to write a marketing resume from start to finish: A step-by-step guide
• Where to find marketing resume examples
• Where to find marketing resume templates
• Marketing resume FAQs
• Key takeaways and next steps

Ready to perfect the art of marketing-resume-writing? Let’s go!

1. What is the main purpose of your marketing resume?

The main goal of your marketing resume is to show recruiters that you have the essential hard and soft skills and experience required for the job. Your resume should highlight your creativity and analytical skills—both of which you will need for any marketing role.

As much as hiring managers want to know that you’re a person, your marketing resume should contain more professional than personal information. It summarizes and presents the most relevant skills, qualifications, and experiences you have, allowing an employer to scan through and deduce whether or not you might be a fit for the role. It should be a simple, factual document (unlike your marketing portfolio , which is where you can really let your personality and your personal brand shine through!) 

2. What should you include in your marketing resume?

It can be quite the dilemma deciding what should and should not make it into your marketing resume. As much as you want to share detailed information about yourself and your skills, it’s important to keep it concise. You don’t want to create a 3-page resume.

These are the must-have sections and information for any marketing resume:

• Name and contact info: Include your  name, phone number, and email address.
• A personal summary: 2-3 profiling sentences at most, summarizing your abilities and professional goals. This is similar to the headline summary you can add to your LinkedIn profile.
• Links to relevant online profiles, like LinkedIn or a professional Twitter account.
• Link to your marketing portfolio: This is a personal website that highlights your skills and experience. You’ll find some marketing portfolio examples to inspire you here .
• Summary of key marketing skills: Include hard and soft skills relevant to marketing.
• Education: Share your educational background, especially major degrees and diplomas.
• Professional experience: Break down past job roles, including dates and your impact in each role.

Now we know what a marketing resume is and what it should include, let’s look at how to go about creating one.

3. How to write a marketing resume: A step-by-step guide

Now that you know what to include, let’s take a closer look at how to organize each section. We’ll also look into how you can use each section to highlight your value to the organization.

1. Choose a marketing resume template

Designing your own resume can be tedious, unless you’re a designer!  If you don’t have the time or know-how to make one from scratch, choose from the vast array of template options available. We’ll share a few places where you can find good templates later on in this guide. 

Keep the following in mind when choosing a template:

• Readability: Avoid overly aesthetic designs with illegible text. Design matters, but it would be pointless to submit a pretty resume that recruiters can’t read. 
• Design: We definitely recommend a pop of color on your resume, but keep it minimal. A two-column design might also make it easier to fit more information on your resume.
• Formatting: A 2018 Jobscan study showed that over 98% of Fortune 500 companies use an Applicant Tracking System (ATS) . These bot-like applications look out for keywords in resumes and are often unable to read images, charts, and other visuals. If your potential employer is one of such companies, then overly stylized resumes like infographic-style resumes, for example, may miss the mark.

In a nutshell: Aim to keep the layout and design of your marketing resume simple, clear, legible, and scannable for both humans and software!

2. Write a compelling summary

Your personal summary features at the top of your resume, and is your chance to pitch yourself—particularly when the job posting does not call for a cover letter. You should highlight your skills and the relevant experience you can bring to your new role, as well as what kind of opportunities you are looking for.

It can be nerve wracking to decide how to present yourself in three sentences. So, as a guide, here are three things to include in your personal summary:

• Unique selling point, i.e. your core skills and strong points, incorporating keywords from the job description
• Past work experience with quantifiable impact, if possible
• What you hope to bring to your potential role

Watch out: A common mistake people make in their summary statement is mentioning what they hope their potential new role will do for them. Sentences like “Marketer hoping to improve skills and gain industry experience” are a no-no, even for entry level jobs. Try these instead:

• Creative and analytical digital marketing specialist with expertise in email marketing. 2 years of experience growing a mailing list by 150% using marketing best practices.
• Seasoned digital marketing specialist working with B2B and B2C companies. 3+ years of experience developing and implementing SEO strategies to increase traffic and brand conversions by over 100%
• Social media marketer with proficiency in Google Analytics, PPC, and social media analytics. Team player with strong community-building skills and a tireless approach toward reaching marketing targets.

3. Add your contact information

This is crucial because recruiters often keep you updated about your application using the contact information provided on your resume. So, be sure to include a functional email address and phone number.

4. Add links to your marketing portfolio

In addition to your contact information and experience listed on your resume, hiring managers want to see your skills in action. Therefore, include a link to your marketing portfolio. This article explains how to create a marketing portfolio if you haven’t done so already. You can include a link to your marketing portfolio in the contact information section.

5. Highlight data-backed skills

This section allows you to expand on your personal summary. Again, refer to the skills mentioned in the job description. Of course, you don’t need to copy the description word for word, but make sure you prove your matching skills in this section.

Keep these other tips in mind for an impactful “Skills” section:

• Use bullet points to go straight to the point, saving time and page space, and making it easier for the reader to see your skills at a glance
• Skip the obvious skills like Microsoft Word proficiency and highlight skills that make you indispensable
• Include data to back up your skills . For example, how much did your SEO skills boost traffic? How many sales did your email marketing strategy generate? How much did your content strategy decrease your site’s bounce rate? Remember to use percentages for a stronger impact.
• Don’t forget soft skills like communication, teamwork, leadership, or community-building. As usual, add proof. How large a team have you led? How have you shown community-building skills? Be specific.
• Write in the active voice. Not only does this back up your communication and writing skills, but it highlights expertise more efficiently. For example, doesn’t “Led a team of 20,” sound better than “In charge of leading a team of 20…”?

6. Include your educational background

It’s natural to feel intimidated if you don’t have a degree in marketing , but that’s actually not necessary for starting a career in the field. There are many other ways to learn the necessary skills, many of which are transferable from other jobs, career paths, and fields of study .

Regardless of whether or not you’ve studied marketing specifically, be sure to mention your significant educational qualifications. Here’s what to keep in mind while filling out this section:

• Write your educational background beginning with your most recent qualification. 
• If you have a university degree and work experience, it may not be necessary to add your high school diploma—because it goes without saying that you have one. 
• Spell out your university’s name and mention the degree received in full. For example, University of Virginia, Charlottesville, VA Bachelor of Arts in Marketing [GPA] The same applies if you have a certification from a bootcamp or an online education provider.
• Where you do not have work experience yet, it might be worth showcasing any university honors, activities, or projects you’ve completed that are relevant to the field of marketing you want to get into
• If you do not have a university degree, mention your highest educational qualification and include any relevant certifications.

Read this article to find out which qualifications you need to become a digital marketing specialist .

7. Show your professional experience

Typically, in the marketing industry, your professional experience can outweigh any degrees or lack thereof. So be sure to include any and every relevant work experience. 

If you’ve never had a standard marketing job, talk about the times you tried your hand at marketing your own business. Did you ever manage your family’s business social media accounts? Do you have a blog for which you generate content ideas? Then share how much you’ve grown your audience. 

For each experience, add a subheading with the role, organization worked with, and dates showing the period spent at that role. Again, start from the most recent role to the least recent. The dates are vital because they show your career progression and the breadth of your experience. 

As you discuss your past roles, you also want to show the value you brought to past employers. So, use figures and specifically highlight what you accomplished during your time there. 

Now let’s take a look at some marketing resume examples to inspire you!

4. Where to find marketing resume examples

The following articles share some useful real-life marketing resume examples:

• Kickresume  

Before you start writing your own resume, we recommend reading through some of these examples to get a feel for what works well on a marketing resume. This will inspire you when it comes to creating your own!

5. The best marketing resume templates for 2022

As we mentioned, you can use a resume template to build the foundation of your resume. The good news is, there are lots of free, customizable options out there for you to choose from.

Here are some great resources for finding marketing resume templates:

• HubSpot’s round-up of free resume templates for marketing, sales, and service jobs
• Microsoft Word’s resume template
• Mac OS Pages resume templates
• Canva’s collection of free resume templates

These templates provide the basic framework and design that will ensure your marketing resume is professional, polished, and easy to read.

6. Marketing resume FAQs

Before we wrap this guide up, let’s answer some frequently asked questions about building a marketing resume.

How long should my marketing resume be?

Ideally, your marketing resume should be one page long, especially if you’re an entry level applicant. One-page resumes are easier to review and often present all the relevant information as concisely as possible.

If you’re a marketing veteran with years of experience enough to fill more than one page, then stick to a maximum of two pages. Any more than that and your resume is probably full of unnecessary information that will overwhelm the relevant content.

What is the best format for a marketing resume?

Marketing recruiters tend to prefer straightforward, traditional resumes. So, stick to basic, chronological resumes. 

As for document formats, .doc and .docx files are the most ATS-readable since they are text-based. But if the submission portal indicates that PDF files are acceptable, you can use those as well.

What will make my marketing resume stand out?

Clear writing, succinct bullet points, and obvious industry expertise will help you stand out on paper.

Should I optimize my marketing resume for certain keywords?

Yes, especially if you’re submitting your resume via recruiting software. Naturally, keywords such as “SEO” and “social media marketing” will pop up in most marketing resumes, so you don’t have to keyword stuff. However, it’s important to make sure you’re using industry terms as much as possible to keep your resume optimized.

What sections aren’t necessary for a marketing resume?

Some sections are optional and may be included based on your knowledge of company culture and whether you have room in your resume for additional sections. A few unnecessary but potentially valuable resume sections are:

• Career objective: Employers care more about what you’re bringing to the table than helping you build a career. So they may not be too interested in where you see yourself professionally in the future.
• Hobbies: This is also far from essential, but some hiring managers like to see a hint of personality. Plus, some hobbies speak to an analytic mind, grit, or even passion that helps managers see if you’re a good fit for the company culture.
• Relevant volunteer opportunities: These can be a great way to show expertise, especially if you don’t have strong professional marketing experience.
• Relevant honors or personal accomplishments: These can also speak to your personality and interests.

What’s more important, my marketing resume or my portfolio?

Both are critical. Not every job might require a resume, but it’s worth having one on hand to customize as needed instead of starting from scratch whenever you need a resume. Portfolios are crucial as a marketing professional; they go a long way in proving your skills and experience.

7. Key takeaways and next steps

Learning how to write a marketing resume can help you stand out from other applicants. To write a resume that gets recruiters’ attention, you have to be specific, data-driven, and strategic. Highlight your unique selling point as well as essential soft skills. It is also vital that you pay attention to the job description itself to know which skills to focus on in your resume.

Keep these steps in mind:

• Find an effective marketing resume template
• Write a compelling summary
• Add contact information, social profiles, and portfolio links
• Don’t forget to add educational qualifications
• Include skills and professional experience

You’re all set to write a winning marketing resume! If you’d like to learn more about forging a career in digital marketing, why not try out this free, self-paced course ?

You may also be interested in reading these guides:

• Am I a good fit for a career in digital marketing?
• How to create an awesome marketing portfolio: Your step-by-step guide
• The ultimate digital marketing specialist salary guide

12 Free Resume Templates

Free Download

Use these resume templates to create a killer resume for your marketing, sales, or customer service job application.

• Microsoft Word
• Google Docs
• Microsoft PowerPoint
• Google Slides

Free Resume Templates

Included formats:

This download comes with professionally designed resume templates, available on:.

Looking for a new role?

The job hunting process is overwhelming. Interviews are stressful, negotiations are nerve-racking, and the stakes are higher if you're currently unemployed. Let us make your job hunt a little easier.

Download these resume templates to help you get your foot in the door. These customizable templates can be used as marketing resumes, sales resumes, customer service resumes, or resumes for any role at any position. 

Keep in mind that these resume templates are just a starting point – they'll help you understand what hiring managers are looking for, but should be edited to include your own job history. 

Make your resume unique , and be sure to support your accomplishments with data.

Frequently Asked Questions (FAQs)

What is the best free resume template.

There are plenty of free resume templates that can help you stand out from the crowd. HubSpot offers customizable marketing resumes, sales resumes, customer service resumes, or resumes for any role at any position. These templates will help you understand what hiring managers are looking for and allow you to edit them with your own job history!

Why do I need to fill out the information requested?

We will always keep your personal information safe..

We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here .

Where can I get free templates for resume?

HubSpot offers 12 Free Resume Templates. These templates are great for any job seeker, whether you're looking to enter the workforce or change careers. They will help you understand what hiring managers are looking for and can be edited to include your own job history.

Is this really free?

Absolutely.

Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

How do I make my marketing resume stand out?

Your marketing resume should be short and to the point. Keep it to a single page, listing only your top skills, most recent positions, and key achievements.

Where can I get a good resume template?

HubSpot offers professionally designed resume templates for Microsoft Word, Google Docs, PowerPoint and Slides. Our downloads come with instructions on how to use the template as well as examples of resumes built from it.

Use these resume templates to save time.

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• Career Blog

20+ Marketing Resume Templates for a Winning Job Search

In today’s competitive job market, having a strong marketing resume can make a significant difference in securing your dream job. This document serves as your personal branding statement, highlighting your skills and achievements to convince hiring managers why you’re the best fit for the role they’re hiring for.

Brief Description of the Topics Covered in the Article

In this article, we will cover the following topics:

The importance of a marketing resume: This section will explain why having a marketing resume is essential in today’s job market and how it can help you stand out from other candidates.

How to structure your marketing resume: Here, we will provide you with tips on how to organize your marketing resume, including which sections to include and how to format them effectively.

Key skills to highlight in your marketing resume: This section will provide guidance on what skills you should emphasize when crafting your marketing resume to showcase your strengths and demonstrate your value to potential employers.

Best practices for crafting effective marketing resumes: We will provide some top tips on how to create a winning marketing resume, including how to use keywords, avoid common mistakes, and tailor your resume to each job application.

20+ marketing resume templates: Finally, we will provide you with a selection of customizable marketing resume templates that you can easily edit and personalize to suit your needs. These templates are designed to help you create a visually appealing and professional marketing resume that will help you land your dream job.

This article aims to provide you with a comprehensive guide to creating a marketing resume that will help you stand out from other applicants and increase your chances of landing your dream job.

Basics of a Marketing Resume

If you are seeking a job in marketing, it is important to have a professional and effective marketing resume. This section will cover the purpose of a marketing resume, understanding the audience, and the key elements that should be included.

A. Purpose of a Marketing Resume

The purpose of a marketing resume is to highlight your experience, skills, and education in the marketing field. It should showcase your achievements, demonstrate your knowledge of the industry, and convey your value proposition to potential employers. The goal of a marketing resume is to secure an interview, where you can further impress the hiring manager with your expertise.

B. Understand the Audience

Before drafting your marketing resume, it is important to understand your target audience. Research the company and the job description carefully to determine what skills and experience are required. Tailor your resume to the job description and showcase how your experience and skills align with the company’s needs. Use language that reflects the company’s values and culture to demonstrate your fit.

C. Key Elements of a Marketing Resume

There are several key elements that should be included in a marketing resume. These elements are critical to making a strong impression and securing an interview. They include:

1. Contact Information

Be sure to include your full name, phone number, email address, and LinkedIn profile on your resume. This information should be prominently displayed at the top of the page.

2. Professional Summary

Craft a compelling summary that highlights your experience, skills, and achievements in the marketing field. This section should be tailored to the job description, showcasing how you meet the needs of the company.

3. Experience

List your relevant work experience in reverse chronological order, starting with your most recent position. Use bullet points to describe your responsibilities and achievements, and quantify your accomplishments wherever possible.

List your relevant skills, such as knowledge of marketing tools and techniques, social media proficiency, and project management experience. Be specific and use keywords from the job description.

5. Education and Certifications

Include your education history and any relevant certifications or training programs. If you have a degree in marketing or a related field, be sure to highlight it.

A marketing resume is a key tool in securing a job in the field of marketing. It should be tailored to the specific job and company, and include key elements such as contact information, a professional summary, experience, skills, and education. By following these guidelines, you can create a winning marketing resume that showcases your value to potential employers.

Different Types of Marketing Resumes

When it comes to crafting a compelling resume, marketers have a variety of styles to choose from. Whether you’re a seasoned professional or a recent college graduate, there are several types of marketing resumes that can help you land your next job. In this section, we’ll explore three of the most common types of marketing resumes: chronological, functional, and combination.

A. Chronological Resume

A chronological resume is perhaps the most traditional and straightforward style of marketing resume. As the name implies, a chronological resume presents your work history in reverse-chronological order, starting with your most recent role and working backwards. This type of resume is a great choice if you have a solid work history in marketing, and you want to emphasize the breadth and depth of your experience.

A typical chronological marketing resume will include the following sections:

• Contact information
• Professional summary or objective statement
• Work experience (starting with your most recent role and working backwards)

B. Functional Resume

If you’re a marketer with a varied work history, a functional resume may be a better choice. This type of resume is organized around your skills and achievements, rather than your work history. A functional resume allows you to highlight your strengths and achievements, regardless of where or when you gained them.

A typical functional marketing resume will include the following sections:

• Core competencies (a bulleted list of your skills and areas of expertise)
• Professional experience (where you can showcase how you’ve used your skills to achieve specific goals)

C. Combination Resume

As the name suggests, a combination resume combines elements of both chronological and functional resumes. This type of resume highlights both your work history and your skills, making it a great choice for job seekers who want to emphasize both aspects of their background.

A typical combination marketing resume will include the following sections:

• Relevant skills (usually presented in a bulleted list)
• Work experience (presented in reverse-chronological order)

Whichever type of marketing resume you choose, it’s important to tailor it for each job you apply for. Make sure to highlight the skills and experiences that are most relevant to the position, and use keywords from the job posting to help your resume stand out. With the right resume in hand, you’ll be well on your way to landing your dream job in marketing.

Choosing the Right Marketing Resume Template

When it comes to creating a winning marketing resume, there are several factors to consider. Choosing the right template is an important part of this process, as it can help you showcase your skills and experience in the best possible way. In this section, we will explore some key factors to consider when choosing a marketing resume template, as well as provide examples of templates for different industries.

A. Key Factors to Consider

When choosing a marketing resume template, there are several key factors to consider:

1. Job Position

The first factor you should consider when choosing a marketing resume template is your job position. The template you choose should be tailored to the specific job you are applying for, and should highlight the skills and experience that are most relevant to that position.

2. Industry

Another important factor to consider is the industry you are working in or applying to. Some industries require specific skills or experience, and your resume should reflect this. Make sure to choose a template that is appropriate for your industry and showcases your expertise in that field.

3. Personal Style

While it’s important to choose a template that is tailored to your job position and industry, you also want to make sure it reflects your personal style. Look for templates that are visually appealing and easy to read, while also being professional and well-organized.

B. Examples of Templates for Different Industries

Now that we’ve explored some key factors to consider when choosing a marketing resume template, let’s take a look at some specific examples of templates for different industries:

1. Marketing Manager

For a marketing manager position, you want a template that showcases your leadership and management skills. Look for a template that features a summary or objective statement at the top, followed by sections highlighting your relevant experience, achievements, and skills. Make sure to include metrics where possible to demonstrate the impact of your work.

2. Digital Marketing

In the digital marketing industry, your resume should highlight your expertise in areas such as SEO, PPC, social media, and content marketing. Look for a template that features a section highlighting your digital marketing skills, as well as sections showcasing your past experience, education, and certifications.

3. Public Relations

In the public relations industry, your resume should highlight your ability to build relationships and effectively communicate with stakeholders. Look for a template that features a summary or objective statement at the top, followed by sections highlighting your relevant experience, media placements, and key achievements. Make sure to include examples of successful campaigns and events you have managed.

Choosing the right marketing resume template is an important step in your job search. By considering your job position, industry, and personal style, you can select a template that highlights your skills and experience in the best possible way. Use the examples above as a starting point to find the perfect template for your next marketing job application. When it comes to creating a winning marketing resume, having an eye-catching and professional template can make all the difference. To help you stand out from the crowd, we’ve compiled a list of the top 20 marketing resume templates for your job search.

Simple and Modern : This template features a clean and minimalist design, perfect for those who want a professional look without any fuss.

Bold and Creative : If you’re looking to showcase your creativity, this bold and colorful template is sure to grab attention.

Elegant and Professional : With its classic design and elegant font choices, this template is the epitome of professionalism.

Innovative and Fun : For those looking for a little bit of personality in their resume, this innovative and fun template is a great option.

Minimalist and Clean : This template features a clean, modern design with plenty of white space for a sleek and professional look.

Professional and Classic : This classic template is perfect for those who want a traditional, professional look that will stand the test of time.

Clean and Simple : With its minimalist design and clean fonts, this template is perfect for those who want a simple, yet professional look.

Creative and Unique : This template features a unique layout and colorful design, perfect for those who want to show off their creativity.

Sleek and Stylish : With its sleek design and stylish fonts, this template is perfect for those who want a modern, yet professional look.

Traditional and Timeless : This timeless template features classic fonts and a traditional layout that is sure to impress any employer.

Stylish and Chic : This chic template features a stylish layout and elegant fonts, perfect for those looking to showcase their design skills.

Minimal and Stylish : With its clean design and stylish fonts, this template is perfect for those who want a modern, minimalist look.

Contemporary and Clean : This contemporary template features a clean, professional design that is sure to impress any employer.

Sophisticated and Elegant : If you’re looking for an elegant, sophisticated look, this template is the perfect choice with its classic fonts and stylish layout.

Attention-Grabbing and Bold : This bold and colorful template is sure to get noticed with its eye-catching design and unique layout.

Professional and Eye-catchy : This template features a professional design with eye-catching fonts and a clean layout that is sure to impress.

Colorful and Bold : With its colorful design and bold fonts, this template is perfect for those who want to stand out from the crowd.

Creative and Artistic : This template features a unique layout and creative design, perfect for those with a love for the arts.

Tips to Customize Marketing Resume Templates

When it comes to creating a winning marketing resume, simply using a template is not enough. You need to customize it to your individual needs and avoid common mistakes that can hurt your chances of landing your dream job. Here are some tips to help you tailor your marketing resume template for success.

A. Tailoring the Template to Your Needs

The first step to customizing your marketing resume template is to consider your individual needs. Are you a recent college graduate with minimal experience in the field, or a seasoned marketing professional with multiple accomplishments under your belt? Depending on your situation, you may need to highlight different aspects of your education, experience, and skills.

When customizing your template, consider adding sections that highlight your strengths and make you stand out from other candidates. For example, if you’re a social media expert, create a section that showcases your social media marketing experience and achievements. Or, if you have a proven track record of driving revenue and increasing ROI, make sure to include this information prominently in your resume.

B. Avoiding Common Mistakes

One of the biggest mistakes marketing professionals make when customizing their resume templates is failing to tailor their skills and achievements to the specific job they are applying for. Make sure to study the job description and requirements carefully, and adjust your resume accordingly. For example, if the job requires experience in email marketing, make sure to emphasize your email marketing skills and accomplishments.

Another common mistake is using too much industry jargon and failing to explain your achievements in simple, easy-to-understand terms. Don’t assume that the person reading your resume is an expert in marketing or your specific industry. Instead, focus on using language that is clear and concise, and that highlights your accomplishments in a way that is easy to understand.

C. Showcasing Your Achievements

One of the most important aspects of any marketing resume is highlighting your achievements. Employers want to see concrete examples of what you have accomplished in your previous roles, and how you can bring those skills and experiences to their organization.

When customizing your resume template, make sure to include specific examples of your achievements, such as projects you have successfully led, campaigns you have executed, or results you have driven. Use numbers and metrics where possible to demonstrate the impact of your work and the value you can bring to your new employer.

D. Highlighting Your Marketing Skills

Marketing is a constantly evolving field, and the skills and knowledge required for success are always changing. As a marketing professional, it’s important to showcase your skills and demonstrate your expertise in areas such as social media marketing, content marketing, SEO, and analytics.

When customizing your template, make sure to include sections that highlight your marketing skills and knowledge. This can include certifications you have earned, conferences you have attended, and other professional development activities.

Steps to Use Marketing Resumes Template

When it comes to applying for marketing positions, having a well-crafted resume can make all the difference. Utilizing a marketing resumes template can help enhance the visual appeal of your resume while also making sure the necessary information is included. Below are seven steps to help you effectively use marketing resumes templates to create your winning job search resume.

A. Selecting and Downloading Templates

The first step in utilizing a marketing resumes template is selecting the right one for your needs. With over 20+ marketing resume templates available, take the time to review each one and select the one that best showcases your experiences and skills. Once you’ve selected the marketing resumes template you’d like to use, download it and save it onto your computer.

B. Editing and Customization

After you’ve downloaded the marketing resumes template, the next step is to begin customizing it to fit your specific experiences and skills. Start by adding your personal information, including your name, contact information, and links to any relevant social media profiles. Then, revise the bullet points and descriptions to reflect your individual experiences and accomplishments. Be sure to highlight any notable projects, successes or recognition you have received during your work history.

In addition, when customizing your marketing resumes template, it can also be helpful to tailor your resume to the specific job you are applying for. Carefully review the job posting and adjust your resume accordingly, making sure to highlight experiences and skills that are specifically requested by the employer.

C. Saving and Exporting the Final Resume

Once you have made all of the relevant edits and customizations, save your marketing resumes template as a new file. This will ensure that you’ll always have a copy of the original template to use as a base for future resumes. Additionally, when it comes time to export your final resume, make sure to save it in a format that is easily accessible to potential employers. Most commonly, this includes formats such as .docx or PDF.

By utilizing these seven steps to use marketing resumes templates, you can create a professional-looking resume that effectively highlights your marketing experiences and skills. Always remember to choose the marketing resumes template that most effectively displays your individual experiences, customize the content for the specific job and employer, and save the document in a format that is easily accessible to potential employers.

Benefits of Using Marketing Resume Templates

As a marketer, you know the importance of making a strong first impression. And, when it comes to job hunting, your resume is often the first touchpoint you have with a potential employer. That’s why it’s crucial to have a well-crafted marketing resume that not only showcases your skills and experience but also stands out from the competition.

Using marketing resume templates can help you achieve just that – and more. Here are two key benefits of using them:

A. Saves Time

Creating a resume from scratch is a time-consuming task. It requires brainstorming, writing, formatting, and editing – and that’s just for the first version. You may need to go through multiple iterations of your resume to make it just right for the job you want.

Marketing resume templates can help you streamline the process and save time. These templates are designed by professional copywriters and graphic designers who know what works and what doesn’t. All you have to do is choose a template that fits your style and customize it with your information. You can also use the pre-written copy as a starting point and modify it to better reflect your unique experience and achievements.

By using marketing resume templates, you can avoid the time-consuming trial-and-error process of creating a resume from scratch. Instead, you can focus on what you do best – marketing yourself to potential employers.

B. Customize

One concern some job seekers have about using templates is that their resume will lack originality or personality. Fortunately, that’s not the case with marketing resume templates. The best templates are designed to be customizable, giving you the flexibility to personalize your resume and make it your own.

For example, you can choose a color scheme that matches your personal brand or add a section that highlights your volunteer work. You can also take advantage of the pre-written copy to help you communicate your skills and experience in a way that feels authentic and unique to you.

Customizing a marketing resume template doesn’t mean sacrificing originality. Rather, it’s an opportunity to use a proven framework as a jumping-off point for showcasing your unique value proposition.

Using marketing resume templates can save you time and help you create a standout resume that reflects your personal brand. So, if you’re looking for a winning job search strategy, consider trying out one of the 20+ marketing resume templates available.

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13 Marketing Manager Resume Examples for 2024

• Marketing Manager (MM)
• MM Resumes By Experience
• Specialized MM Resumes
• Writing Your MM Resume

You know how to reach the right customer at the right time with your messaging. You can create Facebook ad campaigns to sell water to a fish. You can build an organic traffic engine that grows exponentially over time.

You’re a great marketing manager. You shouldn’t also have to be great at building a resume or writing a cover letter for a job . We’ve poured through thousands of marketing manager resumes learning what works and what doesn’t, to help you get an interview.

We’ve distilled our findings into professional resume templates and an extensive resume guide that has helped marketing managers get interviews at companies like Stripe and Facebook in 2024 .

Marketing Manager Resume  

or download as PDF

Why this resume works

• Digest skill requirement specifics and responsible KPIs from  marketing job descriptions  and include them on your marketing manager resume. This gives you a roadmap for success!
• Whether it be self-management, managing a few, or managing many, talking about a proven leadership history sets you apart.
• Since you want to make the experience of the person reviewing your resume as pleasant as possible, the format matters.  Pick a design  that highlights your strengths in the order best suited to the position.

Assistant Marketing Manager Resume

• Including your certifications in their own section makes this determination quick and decisive. If you have certifiable skills but lack certification, your professional experience will be enough to showcase the practical application of your skills.
• As an assistant marketing manager, include any other work experience you’ve had! Try to focus your discussion of these other work experiences around how you interacted with people, whether they were colleagues, customers, or clients.

Assistant Marketing & Communications Manager Resume

• That statement may have left you wondering, “Ummm, isn’t a resume an overview of experience?”. And, it’s true, but that doesn’t mean you’re limited to listing  work  experience.
• Fill your resume with projects (including school projects), internships, externships, volunteer experiences, education, school awards, hobbies, and interests. As long as you can make them relevant for the job you want, they can have a spot on your resume. 
• These two or three sentences can highlight why you want the assistant marketing & communications manager role, why you’d be a good fit, and what skills you bring to the table. The most important thing about adding a resume objective, though, is to make sure it’s specific to the job. That means including the company name, job title, and relevant skills.

Marketing Director Resume

• These can be rough estimates as the main goal is to showcase your ability to drive high value in the positions you’ve held.
• When your skills and expertise are already at the top of the career ladder, you must  showcase only the best skills  and experience. Including too many, too few, or immediately-irrelevant skills on your marketing director resume can easily lose the attention of the resume reviewer, especially for a high-level position like a marketing director.

Field Marketing Manager Resume  

• To sustain your momentum of career growth, add your mid-level position (say marketing analyst) and detail how this job prepared you for the current role you’re applying for.

Influencer Marketing Manager Resume

• But don’t just flaunt your working history in your influencer marketing manager resume. Ensure you showcase the impact you had in your previous jobs, including and not limited to saving costs, increasing sales revenue, improving marketing ROI, and more.

Sales and Marketing Manager Resume  

• Specifically, it shows a great understanding of the industry in general and narrows it down to identifying and actualizing niche opportunities to spur product and market growth.

Marketing Account Manager Resume

• Your marketing account manager resume should detail how you, well, manage accounts. It’s even better when you mention the magnitude of the portfolio under your supervision’s scope to show your abilities to recruiters.

Digital Marketing Team Lead Resume  

• You can design your resume with a specific target role in mind. By knowing precisely what a company is buying (looking for), you can reciprocate by selling (showcasing) exactly what they want. This process guarantees success by illustrating exact skills, KPIs, and qualification preferences.
• This means adding graphics or images. Use a color palette that enhances your professional style.
• Your resume is a digital marketing piece designed to persuade and inform its reader. According to several corporate marketing studies, emboldening certain KPIs can enhance recognition and remembrance; don’t be afraid to A/B test and find what works for you.

Email Marketing Manager Resume

• As an email marketing manager, it’s important to show ownership over the projects on which you’ve worked. The best way to achieve this is by using action verbs and quantifiable results. In your email marketing manager resume , you’ll notice words and values like “created 50+ email templates,” “tested 5,000+ emails,” “analyzed 100+ campaigns,” and “executed 200+ direct emails.”
• Remember the wise phrase, “dress for the job you want, not the job you have.” This phrase hits the nail on the head. Use sections in your resume as opportunities to properly articulate the position you want, not the one you currently have.

Content Marketing Manager Resume

• The overall goal of your content marketing manager resume is to quickly and convincingly make the case to the hiring director that you deserve an interview. The best way to make that case is by demonstrating your impact (in numbers) in your past roles as a content marketing manager.
• Example: Produced 600+ blog posts, SEO articles, guides, social media copy, short videos, and influencer interviews
• Example: Reported data and content performance, diving into 50+ dashboards and analytics

Product Marketing Manager Resume

• Example: Partnered with product, policy, analytics, research, voice of the customer, and UX teams to plan and execute 30+ new research initiatives
• Example: Led creation of value-based messaging and positioning that resonated with audience/segments and drove booking behaviors by 27%
• Create an  AI resume  with a specific target role in mind and selling the target company exactly what you know they’re buying (the job description has all the answers!), you ensure results, even if your combined years of experience fall below the “ideal candidate” minimum.

Regional Marketing Manager Resume

• Rather than cramming your work experience down to a font size that requires a magnifying glass to read, focus on your most relevant work.
• Having trouble breaking up with the jobs you had in high school? You can save old experiences in a separate document, just in case. And remind yourself that you can discuss these experiences during an interview.
• Since you probably have many years of experience, you may want to consider including a  resume summary , which can give a valuable overview of your skills and how they’ve driven results throughout your career.

Related resume guides

• Sales Manager
• Account Manager

Writing Your Marketing Manager Resume

The goal with your marketing manager cover letter and resume is to get an interview. From there, your resume is not nearly as important.

In this guide, we’ll walk you through how to best structure your resume to get that initial interview. Marketing managers have a wide range of skills so it can be really tough to figure out what to include and what to leave out.

You’ll need to make sure your resume is formatted properly, you have all the sections a hiring manager is looking for, and most importantly you’ll have to be sure to talk about your skills and work experience in the right way to get an interview.

What’s in this guide (the sections are ordered by how important they are):

• General  resume formatting tips
• How to talk about your work experience (hint: use numbers)
• What skills to include in your “skills” section
• How to customize your marketing manager resume for each job you apply to
• Should you include a resume objective?
• Including your education and certifications

Formatting tips for your marketing manager resume

Formatting your marketing manager resume is relatively straightforward. In short, here is what you should strive for:

• Keep it to one page.
• Keep your resume layout simple. Don’t include any images or graphics and choose a layout that’s easy to read.
• Don’t have any spelling or grammar errors! Don’t let this be the reason you don’t get an interview. Triple check and have a friend review your resume as well.
• When talking about your work experience, make your bullet points short and self-contained. The hiring manager will only skim over paragraphs of text.
• More likely than not, you don’t need to include a resume objective or resume summary. We’ll talk more about that later.

Quantify your past marketing manager work experience

Let’s dive right into the most important part of your resume: your work experience. You’ll see in the example resumes I provided that this part takes up most of the space.

There’s a good reason for that. Hiring managers largely make their decision about whether or not you get an interview based on your past experience.

The best way to talk about your experience is to focus on tangible outcomes . Hiring managers want to know you’ll have a big impact on their business through your marketing ability.

What’s the best way to make that case? By showing you’ve had a similarly large impact in your past marketing manager roles.

Think about it. Would you keep running a paid ad if you had no insight into whether it was working or not? Or course not!

To illustrate this point consider these two work experiences. They are describing the same person in the same job but one utilizes numbers to describe their impact and the other doesn’t.

Which do you think is more convincing?

RIGHT – use metrics to describe your impact

Financial Services Company August 2016 – May 2018, New York NY Marketing Manager

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters resulting in new leads that generated  $17M  in 2017
• Built a robust brand awareness campaign through conferences and speaking engagements leading to an increase in inbound leads of  78%  year over year
• Led the implementation of real-time reporting on marketing spend to adjust bid strategy leading to an improvement of ROI by  27%
• Exceeded growth targets every quarter by  24%  on average
• Managed a team of 3 full-time marketing associates

WRONG – avoid generalities and vague statements of impact

• Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters resulting in new leads
• Built a robust brand awareness campaign through conferences and speaking engagements leading to an increase in inbound leads
• Led the implementation of real-time reporting on marketing spend to adjust bid strategy leading to an improvement of ROI
• Exceeded growth targets every quarter by

The reality of applying to marketing manager roles is that you’ll likely be competing with 50+ other applicants. This means the hiring manager will quickly review your resume and determine whether or not you’ll get an interview.

You can quantify your marketing impact in a wide range of ways. Here are some examples for inspiration:

Ways to quantify your impact as a marketing manager

• Example: Created SEO campaign that generated 25,000 monthly organic users to the site resulting in 500 new leads monthly
• Example: Ran an email marketing campaign based on customer engagement to notify power users of underutilized features resulting in $400,000 in incremental up-sell revenue
• Example: Through A/B testing of various attributes of an AdWords campaign improved impression to customer conversion rate by 78% over the lifetime of the campaign 
• Example: Identified under-performing external vendors and reduced costs by $225,000 annually while exceeding revenue targets
• Example: Created specific ads for each customer segment resulting in an ROI improvement of 26% relative to non-specific ad campaigns
• Example: Exceeded quarterly revenue targets each quarter for the last year and a half by on average 7%
• Example: Implemented monthly goals and coaching plan for each direct report leading to all 90% of team members exceeding their revenue goals for the year

Quantifying your impact draws the hiring manager’s attention and quickly makes the case that you’ll have a huge impact on their business.

Highlighting your marketing skills

Before your resume is ever reviewed by a hiring manager, companies utilize an Applicants Tracking System (ATS) to automatically filter out resumes based on whether they contain certain keywords.

How can you be sure that your marketing manager resume will get past this filter? By including the relevant  skills on your resume  that are mentioned in the job description.

In your skills section,  only include hard technical skills that you have . ATS filters are not screening for soft skills. Including soft skills also won’t help you impress the hiring manager.

When you’re reviewing the resume of a marketing associate is your decision impacted by whether they include a word like “communication” in their skills section? Soft skills listed without context don’t really convey meaningful information about your qualifications.

So what skills should you include? Here are common skills to include in your marketing manager resume.

You don’t (and shouldn’t) list all of these skills. Only include the ones you’d be comfortable being interviewed on.

Skills to include in your marketing manager resume:

• CRM: HubSpot, Salesforce, Microsoft Dynamics, Pipedrive
• Web Analytics: Google Analytics, Adobe Analytics, Mixpanel, Heap
• General Tools: Microsoft Excel/ Word/ PowerPoint, Google Sheets/ Docs/ Slides
• Optimization: A/B testing, customer segmentation, attribution modeling
• Paid Ads: Facebook, AdWords, LinkedIn, Google Display Network, retargeting
• Social Media: Twitter, Instagram, Facebook, LinkedIn
• Email Marketing: Mailchimp, ConvertKit, Drip
• SEO: content creation, keyword research, backlink building
• Direct Mail

The skills you’ll include on your resume should vary based on the kind of job you’re applying to. If you’re applying for a digital marketing manager role then you should focus less on events and more on paid ads.

If you’re applying for a marketing director role that focuses primarily on SEO then you’ll expand on that as an area of focus in your “skills” section at the expense of, say, your social media skill set.

You don’t want your skills to be a laundry list. Only include skills you’re very comfortable with.  For marketing managers, it’s better to be a master of a few skills than a jack of all trades .

A hiring manager would be skeptical of a digital marketing manager who claims to be an expert in paid ads, social media, SEO, and email marketing. Rather, it’s better to position yourself as an expert in one or two of those specialties on your resume. 

Customizing your resume for each marketing manager role

Because “marketing” is such a broad, all-encompassing term you’re much more likely to get an interview if you tailor your resume for each job you apply to.

Only 5% of applicants customize their resumes for each application . By taking the time to do so, you’ll really help yourself stand out.

How do you actually go about customizing your resume for a specific marketing manager role? It’s easier than you think.

• Read over the job description. What are they looking for? A digital marketing expert who specializes in SEO? A marketing director who has experience leading large teams? A paid acquisition expert?
• Be sure to mention any work experience you have that is related to the role. Include the relevant skills they’re looking for in your “skills” section if you know them.

That’s it, not so bad, right? For example, if for a given marketing manager role they want someone with extensive experience in paid ads then that should be the primary focus of your work experience. 

Let’s walk through a concrete example.

At the time of this writing, the company Qapital is hiring a senior performance marketing manager. Here are the job responsibilities.

Example marketing manager job responsibilities

About the Role – Qapital Performance Marketing Manager

As a Senior Manager, Performance Marketing at Qapital, you will help to ensure that our investments in marketing pay off in the form of user and revenue growth. Reporting directly to the Chief Marketing Officer, you will:

• Manage  acquisition strategy and execution for paid media  across channels.  Continuously  improve performance through detailed optimization  to meet aggressive campaign goals and objectives. 
• Own all paid performance marketing channels  and serve as a day-to-day steward of the budget; maximize spend efficiencies through continuous process improvements and oversight including maintaining quantitative models of performance across funnel stages and channels.
• Build and maintain a test-and-learn culture  to determine the most effective channels. Improve effectiveness in current paid performance channels, and expand into new channels.
• Partner closely with media agencies  to align on goals, and drive the strategy to get there. Serve as the day-to-day point of contact for agency communication and status updates.
• Devise innovative ways to drive subscriptions and KPIs.  Create a testing agenda  for new digital platforms and creatives.  
• Partner with Analytics, Design, and agencies to  track and report acquisition performance .
• Source and manage media agencies, performance marketing agencies, and other external performance marketing partners.
• Work collaboratively to  create and test messaging  and creatives for multiple audiences and engagements/channels.
• Own budget tracking and forecasting across channels. 

I’ve highlighted in yellow the keywords and concepts you might be able to incorporate into your resume. In summary, they’re looking for someone to take ownership of overpaid media and all responsibilities that come with that task from budgeting to measuring performance. 

I’ve taken the resume example at the top of this page and changed the work experience to mirror what they’re looking for.

Example – customizing your work experience for a given role

• Owned  forecasting, budgeting, tracking, and reporting for all paid acquisitions  resulting in new leads that generated $17M in 2017
• Fostered a culture of testing and learning  by encouraging constant  optimization  of ad strategy resulting in conversion improvements rates of 250%
• Onboarded and monitored media agency partners  and saved $250,000 by ending contracts with the worst-performing partners while hitting revenue targets
• Exceeded growth targets every quarter by 24% on average

You can see how I adjusted the description of my work experience to closely match what Qapital is looking for in this hire. This will ensure you get past the automated ATS filters and will really help you stand out to the hiring manager.

Your marketing resume objective

A  resume objective  expresses your specific interest in the marketing manager role you’re applying to. In short,  you most likely shouldn’t include a resume objective.

Why? Remember that you’re trying to keep your resume to one page. You should be super selective about what makes the final cut on your resume.

99% of the time, resume objectives are generic and do nothing to convince the hiring manager you deserve an interview.  Unless you’re customizing your resume objective for the specific role you’re applying to, you shouldn’t waste the space on your resume to include it.

You tell me, would this resume objective increase the chance of you giving an interview to the applicant?

WRONG – generic resume objective

“Looking to leverage my experience with paid acquisition and SEO to help grow a customer-centric technology product”

I fell asleep while reading that. It’s clear as day this marketing manager didn’t bother to customize the resume objective for the specific role. Compare that to this resume objective.

RIGHT – customized resume objective

“Looking to leverage my experience with paid customer acquisition in new markets to further Stripe’s mission of making payments accessible to businesses of all sizes as they expand into Africa.”

This applicant took the time to understand the role they’re applying for, understand the company mission, and succinctly demonstrate their unique qualifications to succeed in this role. This is the kind of resume objective worth including.

Education and certifications on your resume

All marketing managers should include their education on their resumes. At a minimum, this section should include the school you went to and the degree you obtained. 

Since you’re applying for a marketing manager role you likely have a few years of work experience. This means you don’t have to include your GPA or relevant classes you took in school. Use that space to tsealk more about your work experiences.

You should also be sure to include any relevant marketing certifications you’ve obtained. You can include these in your education section.

Here are some common certifications for marketing managers:

Common certifications for marketing managers

• Google Analytics
• Facebook Certified Digital Marketing Associate
• Facebook Certified Marketing Science Professional
• Bing Ads Accredited Professional Certification

Frankly, certifications don’t hold much weight for marketing managers. It’s much better to demonstrate your ability through your work experience and outcomes.

For newer marketing professionals, however, certifications can signal to employers you can learn on your own.

Writing a marketing manager resume that will get you interviews

When writing your resume always keep in mind your goal: to get that initial interview. All of the tips we’ve given in this guide are in service of that mission.

Here’s a quick recap of those tips:

• Use one of the proven resume templates at the top of this guide so you’re not starting from zero (staring at a blank page can be intimidating).
• Keep your resume to one page.
• Quantify the impact you’ve had in your past marketing roles.
• Include only hard skills in your “skills section”. For marketing roles, it’s better to be a master of a few skills than a jack of all trades on your resume.
• Customize your resume for each marketing manager role you apply to. Read the job description and demonstrate you can handle the major responsibilities of the role.
• Only include a resume objective if you’re going to customize it for each job you apply to.

Applying to new marketing jobs can be soul-draining. It can seem like you’re applying into a void. Try to keep your head up! Give yourself a high-five for completing one of the most annoying parts of the application process, your resume.

Before you know it you’ll have more interviews than you can manage. You got this!

Resume Worded   |  Proven Resume Examples

• Resume Examples
• Marketing Resumes

24 Digital Marketing Resume Examples - Here's What Works In 2024

In today’s competitive job market, you need a strong resume to stand out from the candidate pool and impress both recruiters and hiring managers. you will want to tailor your resume specifically to the job that you are applying for with relevant keywords, action verbs, and transferable skills. here are seven digital marketing templates to help you jumpstart your resume in 2023..

Digital marketers are specialists in all things marketing; especially in relation to digital platforms like social media digital advertising, and more. They provide creative solutions to help clients recreate their brand to increase awareness of the company and drive sales. Digital marketers will also analyze market trends and identify target audiences as a first step to launching a successful marketing campaign. The job outlook for digital marketers is estimated to be a 6% increase from 2019 to 2029, which is an increase in over 18,000 jobs. As more companies go digital and as technology becomes more prevalent, the demand for digital marketers will continue to rise. The newest generation of consumers called Gen-Z are well-known for their social media usage and social media will continue to be one of the largest areas of opportunity for marketing. With that being said, let’s take a look at what successful digital marketing resumes look like in 2023. We will examine seven different templates with different digital marketing positions that leverage your work history and education. Then, we’ll review a list of action verbs to complement your experience and a list of common hard skills that recruiters want in digital marketing candidates.

Digital Marketing Resume Templates

Jump to a template:

• Digital Marketing Specialist
• Entry Level Digital Marketing
• Digital Marketing Director
• Digital Marketing Analyst
• Digital Marketing Manager
• Senior Digital Marketing Manager
• Marketing Director
• Digital Marketing Coordinator
• Digital Marketing Intern
• Digital Marketing Strategist
• Email Marketing Specialist

Jump to a resource:

• Keywords for Digital Marketing Resumes

Digital Marketing Resume Tips

• Action Verbs to Use
• Bullet Points on Digital Marketing Resumes
• Frequently Asked Questions
• Related Marketing Resumes

Get advice on each section of your resume:

Template 1 of 24: Digital Marketing Specialist Resume Example

A digital marketing specialist is a professional who helps organizations increase their online visibility, generate more traffic, and eventually increase their profit. They use multiple strategies, including search engine optimization, copywriting, email marketing, influencer marketing, user-generated content, and paid advertising. This is a role that requires a lot of market research and evaluation, so it’s important to highlight your data analytic skills on your resume.

We're just getting the template ready for you, just a second left.

Tips to help you write your Digital Marketing Specialist resume in 2024

   highlight your marketing automation skills on your resume..

Marketing automation software is used for reducing repetitive tasks and taking some weight off the digital marketer’s shoulder. These tools optimize marketing campaigns including email marketing, content management, audience segmentation, etc. This way, digital marketers can focus on more relevant tasks such as marketing analysis and strategic planning.

   Mention your knowledge of user experience design.

User experience is the process of evaluating and enhancing users’ interaction with a brand, product, or service. Digital marketers use UX to improve the target audience’s perspective of a brand or website. This helps them improve the product’s aesthetic, functionality, and experience.

Skills you can include on your Digital Marketing Specialist resume

Template 2 of 24: digital marketing specialist resume example.

As an experienced digital marketing specialist, make sure to highlight your successful projects and marketing experience in previous positions. This is a general digital marketing specialist template that demonstrates a well-rounded grasp of best marketing practices with a variety of relevant hard skills and numeric accomplishments that show the recruiter what you can do.

   Quantify your achievements and projects

As a digital marketing specialist, you are responsible for driving traffic. Sharing specific numbers of the results of your work gives the recruiter hard numbers to picture what you can do for their company. This resume template offers key examples like “increased monthly organic website traffic by 35%” (numeric achievement) and then explicitly states what digital marketing strategies they used.

   List your relevant hard skills for marketing

Hard skills for digital marketing specialists are specifically related to data analysis to understand and act on market trends, as well as the ability to use creative software such as Adobe Creative Suite and Illustrator. You’ll want to make sure to cross-reference the job description and only list skills that you are truly familiar with.

Template 3 of 24: Digital Marketing Specialist Resume Example

Digital marketing specialists are responsible for planning and carrying out marketing campaigns as well as analyzing and reporting data. Although this role is less senior than a management position, it still usually requires some prior experience within digital marketing. Your resume should highlight successful digital marketing campaigns you’ve run at past jobs. Make sure to also mention your relevant hard skills in your skills section, as shown in this resume.

   Quantifies achievements with specific metrics

Whenever possible, use specific numbers to quantify the results you achieved through your past digital marketing campaigns. Saying that you “increased monthly organic website traffic by 35%” or “achieved a 91% lead-form submissions increase” shows hiring managers what you are capable of achieving for their company.

   Prominent skills section showcases technical abilities

You’ll typically need at least some technical skills to become a digital marketing professional. You might need to use software for marketing automation, graphic design, and analytics in your day-to-day job -- so be sure to list these hard skills prominently on your resume.

Template 4 of 24: Entry Level Digital Marketing Resume Example

As an entry-level digital marketing professional, you'll be entering a dynamic and ever-evolving field that offers diverse opportunities to create and execute online marketing campaigns. To land that first job, it's essential to understand the industry trends and tailor your resume to showcase your abilities in line with the specific needs of each company. In recent years, there has been a growing emphasis on data-driven strategies and the importance of content marketing, so demonstrating your familiarity and skills in these areas can be a huge plus on your resume. Additionally, highlighting your adaptability and eagerness to learn new skills will show employers that you're ready to grow with the industry. Since you're applying for an entry-level role, employers will be more interested in your potential rather than an extensive work history. This means your resume should focus on your digital marketing skills, knowledge, and any relevant projects or internships you've completed. Remember to connect these experiences to the specific job requirements and emphasize your ability to quickly learn and adapt to new marketing tools and trends, as this is crucial for success in the digital marketing world.

Tips to help you write your Entry Level Digital Marketing resume in 2024

   showcase your relevant projects and internships.

As an entry-level applicant, it's important to focus on the projects and internships you've completed that demonstrate your digital marketing skills. Describe your role in these projects, the results you achieved, and how they relate to the job you're applying for.

   Highlight data-driven and content marketing skills

Since the digital marketing field is increasingly focused on data-driven strategies and content marketing, emphasize your skills in data analysis and content creation. This could include experience in Google Analytics, A/B testing, social media content creation, or blog writing.

Skills you can include on your Entry Level Digital Marketing resume

Template 5 of 24: entry level digital marketing resume example.

If you lack work experience but are trying to gain more in your next job, the entry level digital marketing resume is for you. You’ll want to supplement your work experience through internships with your education, alongside any relevant extracurricular activities and projects that you accomplished while in school. Skills related to digital marketing and certifications will further help you to demonstrate a strong educational background for the role.

   Focus on your education section and list it first

Since this role is an entry level position, you will want to leverage your relevant education. This template lists a major in marketing and a minor in psychology; the minor is still relevant, as marketing can utilize psychology to make the product or services more appealing to the consumer depending on phrasing, product placement, use of colors, and more.

   Showcase completed projects related to marketing

As a student or recent graduate, you may only have internships as your primary work experience. Discussing additional marketing projects that you completed while in school shows a strong dedication to your craft, especially in volunteer positions. For example, you’ll want to mention if you managed the social media for a non-profit organization or increased engagement on social media platforms.

Template 6 of 24: Digital Marketing Director Resume Example

Digital marketing is a fast growing field that focuses on utilizing web-based tools and software to enhance lead generation, audience targeting, brand awareness and more. A digital marketing director is responsible for assessing a company’s goals and building a digital marketing plan for them. The digital marketing director will create the marketing plan, as well as oversee its implementation, and monitor data to ensure it’s producing the anticipated results. A digital marketing director typically oversees a team of junior digital marketers, who they are responsible for managing and delegating tasks to. For this role, hiring managers will be looking for someone with a degree in marketing, communications, or another related field. A master’s is not required, however, a master’s in marketing can help you land a senior role in digital marketing. More importantly, hiring managers will want someone with foundational experience in digital marketing. An ideal candidate typically has at least 2 years of digital marketing experience and specific technical skills such as being certified in GoogleAds, experience leveraging search engine optimization, and more.

Tips to help you write your Digital Marketing Director resume in 2024

   get certified in google adwords to stand out as a digital marketing director.

Google is a robust tool for digital marketers who use it effectively. Hiring managers want a candidate with experience effectively utilizing Google’s advertising platform. If you don’t have much experience with implementing Google AdWords, you can take the certification course. Upon completion you’ll have a new credential on your resume that will catch the eye of hiring managers.

   Show transferable skills in digital marketing from previous roles

If you have assisted with or individually implemented digital marketing strategies in previous roles, it’s important to highlight this. There are a variety of experiences you should note, including any experience managing or creating social media content, analyzing social media data, utilizing email marketing campaign tools, and more. This will show hiring managers you understand how to implement these digital tools.

Skills you can include on your Digital Marketing Director resume

Template 7 of 24: digital marketing director resume example.

Digital marketing directors are not just specialists, but also leaders of the marketing department. You’ll be responsible for directing the vision of the company’s marketing campaign, developing new strategies to increase engagement and generating traffic for the company’s website. The ability to analyze performance of previous marketing campaigns is a must and this role often requires 5+ years of leadership experience.

   Highlight your leadership and management experience

As a director, you should have professional experience with effectively leading and managing teams. The question that recruiters want to know is: how were you effective? You’ll want to combine action verbs and numbers here to stand out. A great example this resume uses is “recruited, hired, and trained 25+ marketing and sales specialists, improving overall sales by 20%.”

   Emphasize meeting sales goals and increased revenue

As a digital marketing director, your ultimate goal is to generate as much revenue as possible and surpass sales goals by persuading more people to buy your company’s product or service with your marketing expertise. If you have a track record of achieving or overachieving previous sales, you’ll want to mention it with an estimated figure or percentage.

Template 8 of 24: Digital Marketing Analyst Resume Example

A digital marketing analyst helps businesses improve their marketing campaigns by making data-backed decisions. They conduct market research with statistics and analyze trends to develop more informed strategies. Therefore, it is essential to highlight your strategic approach on your resume by mentioning successful marketing projects on your resume.

Tips to help you write your Digital Marketing Analyst resume in 2024

   mention the marketing analytic tools you use on your resume..

Digital marketing analysts use different tools to analyze trends, such as Google Analytics or SEMrush. However, there are numerous marketing analytic platforms out there. You should mention the ones you are familiar with. Yet, it’s also a good idea to check if your potential employer requires you to work with a particular tool.

   Showcase your data visualization skills.

After conducting your research and getting the results, you should communicate these outcomes to the stakeholders or the marketing team. However, it is a great idea to use data visualization techniques to illustrate the results. You can use charts, graphics, and even storytelling videos to back up your presentation.

Skills you can include on your Digital Marketing Analyst resume

Template 9 of 24: digital marketing analyst resume example.

As a digital marketing analyst, you specialize in analyzing data, marketing metrics, and more. This is one option for a career path from a generalized digital marketing specialist, especially if you don’t want to go into management yet or at all. Make sure you emphasize your transferable analysis skills and experiences making informed decisions based on data to show what you can bring to the table.

   Showcase your abilities with data analysis

Since the digital marketing analyst focuses more on data analysis and implementing changes based on market trends, you’ll want to highlight your proficiency with both researching, analyzing, and making informed decisions. This can be done with both your listed hard skills and your work experience combined. Using numbers is crucial to quantify your experience and results of your work.

   Tailor your resume with relevant keywords

Beyond focusing your resume on your proficiency in data analysis, you’ll want to use relevant keywords in the job description. This may include terms like “SEO,” “digital ads,” “retention analysis,” “digital optimization,” and more than hard skills. A digital marketing analyst is more niche than general digital marketing, and you want to show that you know what you’re talking about.

Template 10 of 24: Digital Marketing Manager Resume Example

There are different forms of traditional marketing, but your potential employer might be focused on a marketer that feels comfortable in the online arena. Therefore, it is ideal to tailor your resume to digital the digital marketing industry. This includes skills like SEO, email marketing, website analytics, and social media management.

Tips to help you write your Digital Marketing Manager resume in 2024

   improve your chances of getting noticed by using keywords..

Think of your resume as a website where you place your content. Most resumes will go through scanning platforms also called Applicant Tracking System. And most of them get lost in the process because they were not optimized with keywords. By adding relevant keywords you are increasing your visibility in the job hunt. These keywords can be marketing skills or techniques you can include on your resume.

   Maintain a good readability score.

There is a reason why readability plays a huge role in search engine optimization. Users won’t be engaged in content that is hard to read. That’s why search engines prioritize content with positive readability scores. The same thing can be applied to your resume. Recruiters might ignore your resume if it’s hard to read. That’s why it is important to distribute your work experience content into bullet points and use action verbs that’ll help you write more concise phrases.

Skills you can include on your Digital Marketing Manager resume

Template 11 of 24: digital marketing manager resume example.

A digital marketing manager oversees and leads the marketing team. They are responsible for determining the project’s standards, delegating tasks, providing feedback, and using data analytics for strategic planning. They can work in a wide variety of industries to help their organization generate more sales and donations, or get a particular community’s interest. Since this is a senior-level position, your resume should demonstrate extensive expertise in marketing projects.

   Highlight your project management skills on your resume.

This is a role that combines marketing expertise with management duties, so it’s crucial to highlight our project management skills on your resume. Your potential employer might want to know if you are qualified to lead and guide a marketing team toward its goals.

   Demonstrate your familiarity with Agile principles on your resume.

According to the 4th Annual State of Agile Marketing Report, 51 percent of marketing teams used Agile principles in their operations. Agile helps teams stay on top of their backlog by prioritizing tasks and dividing them into a manageable workload.

Template 12 of 24: Digital Marketing Manager Resume Example

Digital marketing managers are a key part of leadership in digital marketing, above digital marketers and under digital marketing directors. They’re leaders and experts in the digital marketing space, including content, email, social media, and mobile marketing. They develop and implement marketing campaigns on digital platforms in order to promote a company’s brand, products, and services. Experience with digital marketing and managing a team are a must for this role.

   Show your ability to manage budgets

Digital marketing managers are not only responsible for managing people, but also budgets. The ability to effectively complete projects within financial constraints saves the company money, and ultimately in a business you want to have the highest rate of return that you can. An example would be “Maintained cost-saving rates at 60%, saving up to $1.1 million per year.”

   Emphasize your sales abilities

Marketing is key to driving more sales. If you have experience increasing traffic, engagement, and ultimately landing more sales for the company, you should take the time to highlight your experience. For example, you’ve generated a 5% increase in the company’s baseline profit due to the changes you’ve made with digital ads, social media campaigns, and more. Show it off!

Template 13 of 24: Digital Marketing Manager Resume Example

A digital marketing manager oversees all of a company’s online marketing efforts, which could include email newsletters, social media posts, and advertising. To become a digital marketing manager, you’ll want to use your resume to emphasize your fluency with online marketing channels as well as your technical skills.

   Skills section lists digital marketing hard skills

Digital marketing can require some technical competency. While you don’t necessarily need a background in programming or coding, you may need to be proficient with software such as SQL, Google Analytics, and Python. Listing these hard skills in your skills section can be an effective way to demonstrate your technical abilities.

   Describes digital marketing accomplishments using clear action verbs

Verbs like “orchestrated”, “overhauled”, and “managed” are great, strong words for describing what you achieved at past jobs. Choosing the right words to talk about your past experiences can add energy to your writing and tell potential employers a lot about the kind of employee you are.

Template 14 of 24: Senior Digital Marketing Manager Resume Example

As a Senior Digital Marketing Manager, you're the brain behind the brand's online presence. Keeping up with the ever-changing digital landscape, foreseeing trends and pivoting the strategy accordingly is crucial. Lately, proficiency in data analysis, performance tracking, SEO, and content management has been highly sought after by companies. With high competition in the job market, your resume needs to demonstrate not only your skills but also your ability to drive tangible results and lead marketing initiatives. Your future employer doesn't simply want a digital marketing expert—they want a proactive leader. Show them you're up-to-date with regulations like GDPR and CCPA, which have dramatically shifted the digital marketing landscape. Your resume should reflect that you're not just a marketer, but an informed decision-maker who understands legislation and ethical considerations.

Tips to help you write your Senior Digital Marketing Manager resume in 2024

   highlight your analytical skills.

Companies are data-driven these days, so a senior digital marketing manager with strong analytical skills gets the nod. Show your proficiency in using analytical tools like Google Analytics, and give examples of how data interpretation has benefited your previous marketing campaigns.

   Show your leadership abilities

As a senior manager, you'll be handling a team. Your resume should underline your leadership skills. Mention team sizes you've managed, projects you've led to success, and how your leadership improved the team's performance.

Skills you can include on your Senior Digital Marketing Manager resume

Template 15 of 24: senior digital marketing manager resume example.

The senior digital marketing manager is the next step above the digital marketing manager, and underneath a digital marketing director on the leadership ladder. As a senior digital marketing manager, you have numerous years of experience as a digital marketing manager. Directing marketing campaigns, managing budgets, and leading digital marketing teams are all second nature to you.

   Highlight your promotions throughout your work history

As a senior digital marketing manager, you’ll want to show your climb on the career ladder to leadership during your work experience. This resume template shows transitioning from Marketing Coordinator to Social Media Specialist, and ultimately Digital Marketing Lead at Third Company. This history shows a steady promotion over the course of six and a half years, demonstrating professional growth.

   Strong section of hard skills relevant to digital marketing

Senior digital marketing managers are expected to be experts at their craft. You’ll want to show how you stand out from the competition with clearly defined hard skills that are highly desired in the digital marketing world. This resume template uses skills like Adobe Photoshop, B2B marketing, and SEO & SEM to show their familiarity with what modern companies want.

Template 16 of 24: Marketing Director Resume Example

A marketing director is someone who is responsible for overseeing the creation, implementation, and monitoring of all marketing campaigns in a company. As such, they are experienced marketing professionals who have knowledge of digital marketing, advertising, and event marketing. The marketing director must analyze data to create marketing plans based on a company’s current performance and desired goals. They also must lead a team of midlevel marketers in executing the campaign successfully. When recruiting for this role, hiring managers will be looking for someone with proven marketing and leadership experience, as well as relevant technical skills. Most candidates for the role have a bachelor's degree in marketing or communications. A master’s degree can help make your resume more competitive. To land this role, candidates usually need at least three years of previous marketing experience, and technical skills in branding, advertising, and digital marketing.

Tips to help you write your Marketing Director resume in 2024

   show your proficiency with differing marketing techniques.

There are many techniques marketers can deploy depending on a company’s needs. Since the marketing director is responsible for inventing all campaigns, hiring managers will want someone with expansive knowledge. On your resume, try not to focus on a singular marketing concept. For example, if you're currently in digital marketing, you’ll want to highlight experiences you’ve had with different campaigns like direct mail. It’ll show hiring managers you're well-versed in a variety of tactics.

   Highlight your leadership skills that relate to being a marketing director

The marketing director typically oversees a department of entry-level and mid-level marketers. Since the marketing director is responsible for managing employees to ensure campaigns are executed correctly, hiring managers will be looking for a candidate with stellar leadership skills. If you’ve been able to effectively lead a team, you should highlight your success. If you haven’t yet had the opportunity to lead a team, try to highlight experiences where you lead a project or trained new hires.

Skills you can include on your Marketing Director resume

Template 17 of 24: marketing director resume example.

Besides digital marketing directors, there are also traditional marketing directors who dabble both in the online space and in-person. This may include coordinating marketing campaigns for product launches, events to promote the product or service, and overseeing relationships with the public and marketing vendors. They lead their team and successfully complete projects within the set deadline and budget, while conducting market research.

   Show longevity in your roles

As a marketing director, you are a key player in the company’s marketing department and should be a resource of all things marketing. Prospective employers may be wary if you have a short history at a job, as they don’t want to be replacing a director of the department anytime soon. Don’t forget to show promotion in your roles too!

   Emphasize your project management skills and experience

Executing marketing campaigns requires project management experience; both in starting the project and successfully finishing it with results. Make sure to talk about any relevant marketing projects with what scale they were, the budget, the results, and within what timeframe. The details help the recruiter to create a complete picture of what you did and what you can do.

Template 18 of 24: Marketing Director Resume Example

If you’re an outstanding leader with years of marketing and management experience, you may have your sights set on becoming a marketing director. Most professionals spend 5-10 years in various marketing jobs before advancing to a director position. When you’re applying for this job, your resume should show that you’ve excelled in past marketing roles and that you’ve been successful as a manager.

   Emphasizes professional growth through promotions in marketing roles

If you’ve advanced to more senior positions at previous companies, make sure to point out those promotions on your resume. Showing how you stepped up to greater levels of responsibility and seniority in past jobs speaks to your leadership abilities.

   Uses marketing-focused action verbs to describe achievements

For a senior leadership role, your resume needs to show that you are an excellent manager and leader of people. Choose strong action verbs such as “improved”, “negotiated”, and “managed” to highlight your initiative and ability to make sound decisions for the benefit of your past companies.

Template 19 of 24: Digital Marketing Coordinator Resume Example

This professional is in charge of the company’s marketing strategy on its digital platforms. These platforms might include social media platforms, websites, emails, etc. Your tasks may include handling the social media accounts, creating digital marketing campaigns, coordinating the execution of those campaigns, and analyzing the success of digital marketing efforts, among others. Recruiters expect to see at least a bachelor’s degree in marketing or a relevant field and should have at least some professional experience in the digital marketing space. Here is a resume sample.

Tips to help you write your Digital Marketing Coordinator resume in 2024

   get digital marketing-related certifications..

Show recruiters that you are especially skilled in digital marketing by getting digital marketing-related certification. This applicant has two impressive Google marketing certifications.

   Show experience in various digital marketing platforms and mediums.

It may be tempting to only include your social media marketing experience because it is a very popular part of digital marketing. But don’t forget to include your experience marketing with other digital mediums like websites and emails.

Skills you can include on your Digital Marketing Coordinator resume

Template 20 of 24: digital marketing intern resume example.

Embarking on a career as a Digital Marketing Intern is an exciting journey, filled with opportunities to hone your skills in a real-world setting. This role often entails getting hands-on with various digital marketing tools and platforms, and utilizing data-driven strategies to boost a company's online presence. The landscape is shifting towards an increased focus on digital content, SEO, and social media outreach, so it's crucial that your resume reflects your proficiency and passion for these areas. It’s a door into a fast-paced industry, and putting together a compelling resume can make getting your foot in the door a lot easier. Since digital marketing is a broad field with various specializations, your resume needs to be tailored precisely to the role you're seeking. An intern's resume is different from a seasoned professional's one: it's not all about the years of experience, but about the relevant courses, your understanding of digital marketing strategies, and real-life projects where you've applied your knowledge. Make it less about ticking boxes and more about a narrative of your passion for digital marketing and how you have geared your studies and projects towards that.

Tips to help you write your Digital Marketing Intern resume in 2024

   showcase certifications and relevant courses.

As an intern, you might not have much work experience to display. Therefore, highlight relevant courses, workshops, or certifications that you've completed. These could include Google Ads certification, a course on SEO, or a digital marketing workshop. This demonstrates your dedication and proactive learning attitude.

   Include Real-life Projects and Achievements

If you've executed a successful social media campaign for a college event, or optimized a website as part of a project, include these in your resume. Real-life applications of your knowledge show hiring managers you're ready to hit the ground running.

Skills you can include on your Digital Marketing Intern resume

Template 21 of 24: digital marketing intern resume example.

This is an entry-level position for those wishing to enter the digital marketing profession. You will generally be assisting more established digital marketers with their tasks and campaigns. This may include you helping develop campaigns or executing the campaigns. Some companies require you to be enrolled in a degree program to qualify for this position while others accept recent graduates. This position may also be paid or unpaid depending on the company. Recruiters will be looking for knowledge in digital marketing and any relevant experience.

   Use action verbs that emphasize your team skills.

As an intern, you will almost always be working within a team or with a superior. Show recruiters that you are a great team player by using teamwork action verbs like ‘collaborated’ and ‘assisted’.

   Include previous related experience.

Even if you don’t have experience as a digital marketer, you might have experience in a field that has transferable skills. Fields like design, sales, or I.T. would be preferred.

Template 22 of 24: Digital Marketing Strategist Resume Example

Digital marketing strategist is another term for a digital strategist. A digital strategist’s job goes beyond social media, they must also be proficient in SEO techniques to generate traffic for the organization’s websites. A good way to boost your digital marketing strategist resume is by including relevant certifications.

Tips to help you write your Digital Marketing Strategist resume in 2024

   highlight your tech savviness..

As a digital strategist, you must be tech-savvy, especially because you are working with digital tools. You must feel comfortable in the digital arena. It is important for you to become a fast learner because digital tools and algorithms are constantly changing.

   Mention your time management skills.

Digital strategists often work under thigh schedules and need to be able to perform well even under pressure. That’s why it is crucial to mention your time management skills in your digital strategist resume.

Skills you can include on your Digital Marketing Strategist resume

Template 23 of 24: digital marketing strategist resume example.

As the name suggests, these professionals develop digital marketing campaigns and support teams to execute the campaigns effectively. They are in charge of the company’s digital marketing strategy. Not only do you have to be a digital marketing expert to thrive in this position, but you also need to understand the ever-evolving digital landscape and be able to analyze your competition in order to create campaigns that put your company one step ahead. You may be hired as a full-time employee for this role or as a consultant, so take time to consider which form of employment works best for your goals. Here is a strong digital marketing strategist resume sample. Take a look.

   Use metrics to show the success of your strategies.

To attract recruiters, you need to show that your previous strategies have been successful and effective. An easy way to show this is by using metrics to list successes like increased conversion rates and increased organic traffic.

   Show experience working with different digital marketing mediums.

In this position, you will be creating strategies for different digital mediums. These may include social media, websites, blogs, emails, etc. Ensure your resume shows that you have had experience with multiple mediums of digital mediums like this applicant has.

Template 24 of 24: Email Marketing Specialist Resume Example

As an Email Marketing Specialist, your core role is to manage various email campaigns and ensure they align with the company's brand identity. This industry is rapidly evolving, with an increasing focus on personalization and automation. With companies seeking specialists well-versed in CRM platforms and email automation tools, your resume should showcase your proficiency in these areas alongside your ability to design engaging email campaigns. Companies appreciate individuals who can stay abreast of the latest marketing trends and effectively apply them to their campaigns. So remember, your resume should present you as an innovative, tech-savvy professional who can deliver tangible results.

Tips to help you write your Email Marketing Specialist resume in 2024

   include specific crm and automation platform expertise.

As this role is heavily dependent on CRM platforms and email automation tools, mention specific ones you have experience with, like MailChimp or ActiveCampaign. Employers prefer candidates already familiar with the tools they use.

   Showcase your data-driven approach

Prove you're a master of analytics. Include the metrics you've driven in previous roles. For instance, increased open rates or click-through rates. It's important to show employers that you understand the importance of tracking data and using it to inform strategy.

Skills you can include on your Email Marketing Specialist resume

As a hiring manager who has recruited for digital marketing roles at top companies like Google, Facebook, and Amazon, I've seen countless resumes over the years. The best ones always stand out by effectively showcasing the candidate's skills, experience, and impact in the field. In this article, we'll share some tips to help you create a strong digital marketing resume that will catch the attention of recruiters and hiring managers.

   Highlight your digital marketing skills

Make sure to showcase your relevant digital marketing skills throughout your resume. This can include:

• SEO (search engine optimization)
• PPC (pay-per-click) advertising
• Email marketing
• Social media marketing
• Content marketing
• Web analytics

Don't just list the skills; provide specific examples of how you've used them to drive results. For instance:

• Managed a $50,000 monthly PPC budget, increasing conversions by 30% while reducing cost per acquisition by 15%
• Grew organic search traffic by 150% year-over-year through targeted SEO strategies

   Quantify your impact with metrics

Whenever possible, use metrics to quantify the impact of your work. This helps hiring managers understand the value you can bring to their organization. Instead of saying:

• Managed social media accounts for the company

Try something like:

• Grew Facebook follower count by 200% and increased engagement rate by 50% through targeted content and paid promotion

Other examples of metrics to include:

• Conversion rates
• Click-through rates (CTR)
• Return on ad spend (ROAS)
• Email open and click rates

   Tailor your resume to the job description

Customize your resume for each job you apply to by aligning your skills and experience with the requirements listed in the job description. This shows the hiring manager that you're a good fit for the specific role.

For example, if the job description emphasizes email marketing experience, make sure to highlight your relevant skills and achievements in that area, such as:

• Developed and executed email campaigns that increased sales by 25%
• Implemented email segmentation strategies that improved open rates by 40%

   Include relevant certifications and training

Showcase any relevant certifications or training you've completed to demonstrate your expertise and commitment to staying up-to-date in the field. Some examples include:

• Google Analytics Individual Qualification (GAIQ)
• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification
• Google Ads Certification

These certifications not only validate your skills but also show that you're proactive about your professional development.

   Demonstrate your knowledge of marketing tools

Highlight your proficiency with popular digital marketing tools and platforms, such as:

• Google Analytics
• Facebook Ads Manager

Showing that you're well-versed in these tools can make you a more attractive candidate, as it demonstrates your ability to hit the ground running in a new role.

   Showcase your non-traditional experience

Don't limit your resume to only paid work experience. If you've worked on personal projects, volunteered, or completed internships related to digital marketing, include them as well. This can be especially helpful for entry-level candidates or those transitioning into the field.

For example:

• Managed social media accounts for a local non-profit, increasing follower count by 50% and driving a 20% increase in donations
• Completed a digital marketing internship at XYZ Agency, assisting with SEO research and content creation

These experiences demonstrate your practical skills and passion for the field, even if they weren't part of a traditional job.

Writing Your Digital Marketing Resume: Section By Section

  header, 1. put your name first and make it stand out.

Begin your header with your full name, and consider using a slightly larger font size than the rest of your resume to make it prominent. Avoid nicknames or abbreviations.

Compare these two examples:

Using your full name looks more professional and ensures the hiring manager knows exactly who you are.

2. Include key contact details

After your name, include your primary contact details:

• Phone number
• Email address
• Location (City, State)
• LinkedIn profile URL (optional)

Make sure your email address is professional, ideally [email protected] . Avoid outdated domains like AOL or Hotmail that may make you appear out-of-touch with current digital trends, which is crucial in digital marketing.

John Smith New York, NY | 212-555-1234 | [email protected] | linkedin.com/in/johnsmith

3. Optionally include a targeted title

If you're applying for a specific digital marketing position, consider adding a targeted title below your name that matches the job description. This quickly conveys to the employer that you're a relevant candidate.

• John Smith Digital Marketing Specialist
• Jane Doe Senior Digital Marketing Manager

Keep your title concise and targeted. Avoid keyword-stuffing or listing multiple unrelated titles.

  Summary

While a resume summary is optional, it can be a strategic way to provide additional context about your career and highlight key skills that are relevant to the digital marketing roles you are targeting. Avoid using an objective statement, which is an outdated approach that focuses on your own goals rather than how you can contribute to the company.

When writing your summary, be sure to tailor it to the specific digital marketing positions you are applying for by showcasing relevant skills, experience and accomplishments. Keep it concise and impactful.

To learn how to write an effective resume summary for your Digital Marketing resume, or figure out if you need one, please read Digital Marketing Resume Summary Examples , or Digital Marketing Resume Objective Examples .

1. Showcase your digital marketing expertise

Many candidates make the mistake of being too generic in their summary, with statements like:

• Digital marketing professional with 5+ years of experience in various marketing functions.
• Results-driven marketer with a proven track record of success.

Instead, highlight the specific digital marketing domains where you have deep expertise and experience, and tie them to the target roles you are applying for, such as:

• Digital marketing specialist with 5+ years of experience driving successful SEO, paid search and social media campaigns in the B2B SaaS space.
• Experienced digital marketing manager skilled in developing and executing data-driven, cross-channel strategies to achieve aggressive lead generation and revenue growth targets.

2. Quantify your impact and results

Your summary is a great place to call out impressive, measurable results you've achieved in your digital marketing career. Don't just describe what you did - show the impact.

Weak, unimpressive statement:

Managed successful digital marketing campaigns across multiple channels including paid search, paid social, and programmatic display advertising.

Strong, results-focused statement:

Drove 150% year-over-year growth in marketing-sourced pipeline by optimizing and scaling paid search, paid social and programmatic campaigns, resulting in a 45% increase in marketing ROI.

  Experience

The work experience section is the core of your resume. It's your chance to show hiring managers how you've applied your skills to real-world situations and delivered results. Digital marketing roles require a mix of creativity, analytical skills, and technical know-how. Showcase your impact in each role by highlighting your achievements using metrics, and call out the specific digital marketing tools you've used.

1. Highlight the digital marketing tools you used

Digital marketing is a highly specialized field that requires knowledge of various tools and platforms. Hiring managers want to see that you have hands-on experience with the specific tools they use. In your work experience section, mention the digital marketing tools you used in each role, such as:

• Google Analytics for tracking website traffic and user behavior
• Google Ads and Facebook Ads for running paid advertising campaigns
• Hootsuite for managing social media accounts and scheduling posts
• Mailchimp for creating and sending email marketing campaigns

By showcasing your proficiency with these tools, you demonstrate to hiring managers that you have the technical skills needed to succeed in the role.

Don't just list the tools - explain how you used them to drive results. For example, instead of just saying "Used Google Analytics", say something like "Used Google Analytics to track website traffic and identify opportunities to improve user experience, resulting in a 20% increase in conversion rates."

2. Quantify your achievements with metrics

In digital marketing, everything is measurable. Hiring managers want to see candidates who are results-driven and can prove their impact with hard numbers. When describing your achievements in each role, use specific metrics to quantify your success, such as:

• Increased website traffic by 50% through SEO optimization and content marketing
• Generated $500K in new revenue from email marketing campaigns with an average open rate of 30% and click-through rate of 5%
• Managed a $50K monthly Google Ads budget, achieving an average CPC of $2.50 and conversion rate of 10%

If you don't have access to specific metrics, use numbers to give a sense of the scale of your work. For example, "Wrote and edited 10-15 blog posts per week" or "Managed social media accounts with over 100K followers."

To make sure your resume has the right mix of skills and keywords that hiring managers are looking for, try using Targeted Resume . It analyzes your resume against a specific job description and provides actionable feedback to help you tailor your resume for the role.

3. Showcase your career progression and promotions

Hiring managers want to see candidates who have a track record of success and have progressed in their careers. If you've been promoted or taken on increasing levels of responsibility in your previous roles, make sure to highlight that in your work experience section. For example:

Digital Marketing Specialist, ABC Company January 2018 - December 2019 - Executed successful social media campaigns across Facebook, Instagram, and Twitter, growing followers by 200% and increasing engagement rates by 150% - Collaborated with product team to develop email marketing strategy for new product launch, resulting in 5,000 pre-orders and $250K in revenue Promoted to Senior Digital Marketing Specialist, December 2019 - Led team of 3 junior marketers to execute multi-channel digital marketing campaigns, driving $1M+ in new revenue - Developed and implemented new SEO strategy, increasing organic traffic by 75% and improving search engine rankings for key terms

By showcasing your career progression, you demonstrate your ability to take on more responsibility and drive results at a higher level.

Recruiters often quickly scan resumes, so make your promotions stand out by bolding your job titles and putting your most impressive, relevant achievements for each role at the top.

4. Focus on relevant digital marketing experience

When applying for a digital marketing role, focus on highlighting your most relevant experience in the work experience section. This may mean leaving out or minimizing roles that are less directly related to digital marketing. For example, if you're applying for a social media manager role, emphasize your experience managing social media accounts and campaigns, and minimize experience in other areas like event planning or customer service.

That said, don't leave out valuable transferable skills and experience. If you have experience in sales or customer service, you can frame it in terms of how it relates to digital marketing. For example:

Sales Associate, XYZ Retail Store June 2016 - December 2017 - Utilized strong communication and persuasion skills to consistently exceed monthly sales targets by 20%+ - Developed and maintained positive relationships with customers, contributing to high customer satisfaction scores and repeat business

By framing your non-digital marketing experience in terms of transferable skills, you show hiring managers how your diverse experience can contribute to your success in a digital marketing role.

For an extra level of polish, try running your resume through Score My Resume . It provides instant, AI-powered feedback on over 30 key areas that hiring managers care about, from hard skills to formatting and grammar.

  Education

The education section of your resume is an important component, especially if you are a recent graduate or applying for an entry-level position in digital marketing. Here are some key tips to help you craft a strong education section that will impress hiring managers and showcase your qualifications.

1. List your degrees in reverse chronological order

Start with your most recent degree first, and work your way backwards. This format helps hiring managers quickly identify your highest level of education and see your progression over time.

Master of Science in Digital Marketing, XYZ University, Graduated: May 2023 Bachelor of Arts in Marketing, ABC College, Graduated: May 2021

2. Include relevant coursework and projects

If you are a recent graduate or have limited work experience, highlighting relevant coursework and projects can demonstrate your knowledge and skills in digital marketing.

• Relevant Coursework: Digital Marketing Strategy, Social Media Marketing, SEO/SEM, Web Analytics
• Capstone Project: Developed and executed a comprehensive digital marketing campaign for a local nonprofit, resulting in a 30% increase in website traffic and a 20% increase in donations

3. Showcase your certifications

In the fast-paced world of digital marketing, certifications demonstrate your commitment to staying up-to-date with the latest trends and best practices. Include relevant certifications in your education section to set yourself apart from other candidates.

Google Analytics Individual Qualification (GAIQ), Achieved: March 2023 HubSpot Inbound Marketing Certification, Achieved: February 2023

4. Keep it concise for senior-level positions

If you are a senior-level digital marketing professional, your education section should be brief and to the point. Hiring managers are more interested in your work experience and accomplishments at this stage in your career.

• Master of Business Administration, XYZ University, Graduated: 1995 Bachelor of Science in Marketing, ABC College, Graduated: 1992 Relevant Coursework: Marketing Research, Consumer Behavior, Advertising and Promotion

Instead, focus on your most recent and relevant degree:

• MBA, XYZ University

Action Verbs For Digital Marketing Resumes

Your resume should be filled with action verbs, and each bullet point under your experience should start with one. Action verbs are powerful tools to help your resume stand out from the crowd and help to accentuate your work history and achievements. Some great examples for action verbs for digital marketing resumes are “compiled,” “researched,” “analyzed,” “implemented,” “overhauled,” “deployed,” “directed,” “drove,” and “delivered.” These action verbs describe gathering and interpreting data, creating projects, launching campaigns, leading a team, and generating results. Less impressive verbs that many people start their bullet points with are “assisted,” “handled,” and “made.” These leave the reader of your resume wanting to know more and implies that you performed the basic job duties, but you weren’t passionate about it and you didn’t go above and beyond in your work.

• Recommended
• Prioritized
• Facilitated
• Accelerated
• Transformed
• Established
• Illustrated

For a full list of effective resume action verbs, visit Resume Action Verbs .

Action Verbs for Digital Marketing Resumes

Skills for digital marketing resumes.

When you’re looking for a digital marketing job, your relevant marketing skills in the digital space and data analysis will play a large role in your resume. Common hard skills you might include on your resume include Adobe Creative Suite, MySQL, keyword research (fits under search engine optimization and SEO), digital ads, and content management systems (CMS) such as WordPress, Hubspot, and Wix. Many of these skills include software that you should have professional or personal experience with that translates to a digital marketing role. Taking the time to dissect the job description and posting will help you to understand the required and preferred skills that the recruiter will be looking for. It is also important to personalize the resume’s skill sections, depending on which digital marketing position that you’re applying for. For more ideas, here is a comprehensive list of relevant hard skills that recruiters want in digital marketing candidates.

• Digital Marketing
• Search Engine Optimization (SEO)
• Email Marketing
• Social Media
• Social Media Marketing
• Online Marketing
• Search Engine Marketing (SEM)
• Marketing Strategy
• Online Advertising
• Content Marketing
• Facebook Marketing
• Digital Strategy
• Pay Per Click (PPC)
• Adobe Photoshop
• Advertising
• Web Analytics

How To Write Your Skills Section On a Digital Marketing Resumes

You can include the above skills in a dedicated Skills section on your resume, or weave them in your experience. Here's how you might create your dedicated skills section:

Skills Word Cloud For Digital Marketing Resumes

This word cloud highlights the important keywords that appear on Digital Marketing job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

How to use these skills?

Resume bullet points from digital marketing resumes.

You should use bullet points to describe your achievements in your Digital Marketing resume. Here are sample bullet points to help you get started:

Led team of four overseeing all aspects of social media strategy, increasing Twitter following by 200%, Facebook by 500%+ and Instagram by 500%

Accelerated goal to increase digital sales by improving e-commerce experience on existing website and adding new storefronts on Amazon and eBay; analyzed consumer data to ensure accurate targeting by segment; resulting in 300% increase in online orders in the following year.

Developed go-to-market strategy for ~$100 million B2B market segment; led cross-functional team of 15+ internal stakeholders to prepare new product offering

Identified changes to assortment, distribution, and marketing using financial and behavioral analysis that enabled an upmarket fashion company to better target their customers, resulting in $400M growth

Established brand strategy and marketing campaign, utilizing social media, guest blogging, and affiliates to grow awareness and build brand loyalty; currently have over 18k followers across all social media platforms (as of 10/2016)

For more sample bullet points and details on how to write effective bullet points, see our articles on resume bullet points , how to quantify your resume and resume accomplishments .

Frequently Asked Questions on Digital Marketing Resumes

What are examples of strong bullet points i can include on my digital marketing resume.

Implemented SEO content strategy that increased website traffic by 500% in six months, generating 45 qualified leads (20 leads over target). Launched social media advertising plan on Instagram and Twitter which generated 20 million impressions over a one-year period, increasing sales by 300%.

What do employers look for in a digital marketing resume?

What can you do to make your digital marketing resume stand out.

Promoted to Lead Content Strategist in 6 months (6 months ahead of schedule). Onboarded and managed 7 marketing associates from internship to full-time employment.

Other Marketing Resumes

Growth marketing.

Virtual Assistant

• Social Media Manager Resume Guide
• Creative Director Resume Guide
• Marketing Manager Resume Guide

Digital Marketing Resume Guide

• Event Coordinator Resume Guide
• Digital Media Resume Guide
• Brand Manager Resume Guide
• Communications Resume Guide
• Content Creator Resume Guide
• E-Commerce Resume Guide
• Growth Marketing Resume Guide
• Content Writer Resume Guide
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• Marketing Executive Resume Guide
• VP of Marketing Resume Guide
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• Brand Ambassador Resume Guide
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• SEO Resume Guide
• Director of Marketing Resume Guide
• Brand Strategist Resume Guide
• Campaign Manager Resume Guide
• Digital Marketing Specialist Resume Example
• Entry Level Digital Marketing Resume Example
• Digital Marketing Director Resume Example
• Digital Marketing Analyst Resume Example
• Digital Marketing Manager Resume Example
• Senior Digital Marketing Manager Resume Example
• Marketing Director Resume Example
• Digital Marketing Coordinator Resume Example
• Digital Marketing Intern Resume Example
• Digital Marketing Strategist Resume Example
• Email Marketing Specialist Resume Example
• Tips for Digital Marketing Resumes
• Skills and Keywords to Add
• Sample Bullet Points from Top Resumes
• All Resume Examples
• Digital Marketing CV Examples
• Digital Marketing Cover Letter
• Digital Marketing Interview Guide
• Explore Alternative and Similar Careers

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The Ultimate Collection of Resume Templates for 2023

Create an easy-to-customize resume template that will catch the attention of recruiters.

12 FREE PROFESSIONAL RESUME TEMPLATES

Let us make your job hunt a little easier.

Updated: 12/14/21

Published: 07/30/18

Are you looking to create an awesome resume that lands the job of your dreams? Whatever industry you’re applying to work in (from marketing to sales), there’s one thing all resumes need to have in common: the ability to stand out.

But, this uniqueness doesn’t mean you need to make your application uncommon — especially when you’re using a template.

Resume templates allow job seekers to put together a unique one-page document that’s proven to get results. The best part? Even a non-designer could whip-up an incredible resume template in a matter of minutes and see results, including invites to interview or job offers.

Work your way through this guide to discover how a resume template can help you land a new job.

Resume Template Format

Design Best Practices

Resume Writing Tips

Free Resume Templates

Creative resume templates, resume builder tools, how to create a resume template.

Are you ready to make a start on the template that’s going to boost the success rate of your resume? Grab a pen and paper — it’s almost time to dive in.

Here’s what your one-page document needs to include, and the resume outline that’ll bring the best results (no matter the industry).

Featured Resource: 12 Professionally Designed Resume Templates

Download the Templates Now

1. Your Details

The first thing you’ll need to build a resume template is a section for your personal details. Granted, this might be the most obvious part of your resume, but don’t underestimate their importance. The most obvious things often go unnoticed, right?

All resumes need to include details such as:

• Your full name and address
• A contact number
• Your address

You could also add an image or your personal logo to your template. Resumes for creative jobs need to stand out, and in an industry where design is important, adding a visual touch to your resume could be all it needs to make an impact.

Not only will these contact details make your resume look professional, but it edges the recruiter towards our end goal (a job offer) if your contact information is easy to find.

2. An Objective Statement

If you’re frantically Googling the definition of an objective statement before reading into this section, don’t worry. Here’s all you’ll need to know about creating one for your resume template.

An objective statement is 1-2 sentences on how you want to achieve a goal in relation to the position you’re applying for. It’s usually listed at the top of a resume, and it’s an essential element of any resume template because it sets you apart. That’s the goal here, right?

How to Write a Resume Objective Statement

When writing a resume objective statement, think about the job in question. Then, ask yourself:

• Why do I want to work at this company?
• How will the role help me achieve my goals?
• What skills do I want to develop?

Each of these questions requires you to dig deep into your career goals , and show the company you’re motivated to reach them.

For example, if I was building a marketing resume template, this might be my objective statement:

“Looking for a position where I can develop my 5+ years of inbound marketing experience and help to build a solid content marketing strategy for a startup.”

It touches on my experience (what I can bring to the table), along with how I want to help the company. I told you it wasn’t too complicated!

3. Your Experience

Now we’re moving onto the good part of your resume template: your experience. After all, that’s the bare bones of this document, and it’s the section recruiters spend the most time reading .

This step is self-explanatory — tell the recruiter the jobs you’ve had prior to this one.

Include your job title, company name, dates of employment, and a brief summary of your duties. This allows the hiring manager to understand how your experience could help you, should they chose to bring you on-board.

This part of our resume outline comes with a warning: Don’t over-do it. Keep your list of duties short — preferably in a bullet-pointed list — to keep the recruiter’s attention.

4. Your Education

The education section of your resume template is also pretty self-explanatory. You’ll need to include the school you attended (with dates), along with the grades you achieved.

However, don’t fall into the trap of including your middle (or even worse, elementary) school as part of your resume outline. You likely didn’t learn anything here that was out of the ordinary, so don’t include it on your resume.

Instead, stick to high school and preferably college and onwards, highlighting university grades, should you have them.

You should also include any training programs you’ve completed in the education section of your resume outline. These can set you apart from other candidates, especially if they’re directly related to the role or industry you’re applying for.

(If you’re building a marketing resume, our HubSpot certifications would fit perfectly in this section!)

5. Your Skills

The skills section of a resume template is where many job-seekers struggle . Whether you’re shaking your head in confusing or asking “what skills do I need to put on a resume?”, it’s not uncommon to get it wrong.

That’s because people don’t know the best skills to list. Should they list skills that are applicable to any role, or stick with industry-specific skills that directly relate to the role they’re applying for?

The answer is simple: a combination of both.

Soft Skills

Skills that are applicable for any job are called soft skills. They’re essentially what makes you a “good worker.”

Soft skills can include:

• Conflict resolution
• Excellent communication
• Great at working in a team
• The ability to work on your own initiative

93% of employers say soft skills are an “essential” or “very important” factor in hiring decisions. So don’t leave them out!

Hard Skills

On the other hand, hard skills are a bit trickier to build. They relate directly the role (or industry) you’re applying for and listing them on your resume template will show that you’re a great fit for that specific position.

Hard skills include things like:

• Customer service
• Data analysis
• Computer programming
• Graphic design

Since these hard skills are more difficult to master, don’t be afraid to toot your own horn on this part of your resume template. If you’ve got it, flaunt it!

6. Personal Qualities and Interests

What better way to make your resume stand-out than to include information about yourself? It’s a surefire way to make your resume template unique — there’s only one you.

The personal qualities and interests section of your resume outline should let the recruiter know about the person behind the document.

What qualities set you apart? Do you have any interests or hobbies? What activities do you love doing outside of working hours?

Don’t worry if your hobbies or interests don’t directly relate to the role. Personal accomplishments — like training for a marathon, taking cooking classes at night, or learning a new language — show your commitment to learning new things and experiencing new perspectives.

Best Practices for Resume Design

Now you’ve got the structure of your resume template, let’s get your creative juices flowing and move onto the design.

Despite this being the fun part of your template, it can be the hardest to master. Not everybody has the same taste in design and what works for one industry might be a no-go in another.

Here are the best practices for designing a resume template:

Resume Layout

The layout of your resume is how it looks on a page. You’ve got control over the columns, spacing, and order of your resume template, and each option has its benefits:

Sequential Order

Resumes that show your contact details, objective statement, and experience in order are sequential.

This style works well because it allows the recruiter to easily follow a resume. Although it’s only a one-page sheet, the hiring manager can flow through your resume without putting too much brain power into the information they’re looking for.

However, because sequential resumes are popular, it might miss the mark on uniqueness.

Not-In-Order

Resume templates that go against the norm and display information out-of-order look more unique. That’s because you have more creative control over the layout of your resume.

I sense a “but” coming?

The “but” here is opposite to a sequential resume: They’re not easy to follow. You have a risk of overwhelming or confusing the recruiter and seeing your resume get tossed into the trash, which is not what we want.

Best practice for a resume layout depends on the risk you’re willing to take. If you’re more willing to lose out on uniqueness and avoid losing a recruiter’s attention, stick with a sequential resume (and vice versa).

What Fonts Should You Use on a Resume?

Font choice is another tricky one that depends on the role and industry you’re applying to work in.

As a general rule of thumb, serif fonts are usually easier to read . But, sans-serif look more modern. (Notice how much of your resume template is based on preference?)

Head over to Google Fonts and enter text to see how each font looks. If you spot any you’d like to use in your resume template, add them to your PC or Mac. You’ll then be able to find them when editing your template in a document, like Microsoft Word.

Here are some recommendations for each font style:

• Serif fonts : Roboto , Open Sans , Lato
• Sans-serif fonts : Slabo , Lora , PT Serif

When finalizing your font selection, avoid using a different font for each sentence. Stick to three or fewer throughout your entire resume template, or browse Google Fonts’ popular pairings for groups that are proven to work:

What Color Should You Use on a Resume?

Color is another resume design element that is totally decided by preference.

Here, best practice is a light background color paired with dark text.

Switching this around and using dark backgrounds can make text hard to read, and be too off-putting for the recruiter scrutinizing the detail in your resume.

But, in terms of best practice for any other elements, stick to three (or fewer) colors throughout the entire page. Going full speed ahead with 25 different colors could risk your resume template looking like a child’s coloring book.

CV vs. Resume: What’s the Difference?

CVs and resumes are two names for similar things. But, if you’re applying for a job, how do you know which document you should be sending — and the things you’ll need to include for each?

When to Use a CV

Send a CV ( curriculum vitae ) if the recruiter wants an in-depth dive into your experience. These documents tend to be 1-2 pages in length, and talk about various things in detail, including your education, experience, and skills.

CVs are used commonly in the U.K. but aren’t very customizable. That’s because achievements need to be listed sequentially.

When to Use a Resume

On the other hand, resumes are a one-page document that details everything a recruiter would need to know, without the added detail.

Since a supporting cover letter dives into the nitty gritty of your experience, a resume only covers top-level information. This makes them more to-the-point than a CV.

And, because the goal isn’t to explain your experience (it’s to make you stand out), they’re highly customizable. Feel free to let your creative juices flow and experiment with every aspect of your document!

5 Tips for Writing an Attention-Grabbing Resume

Did you know that recruiters only spend six seconds reviewing a resume? (That’s less than the precious seconds you spend making your morning coffee.)

You can stand out from the crowd of resumes on a recruiter’s pile by:

1. Include hard-hitting stats.

Grab the recruiter’s attention by using hard-hitting stats in your resume template, and relate them to your skills. Not only does this look more impressive, but it proves you do have the skills you’re listing — especially if you’ve got great results from them before.

These statistics can be used in your experience section. Take a look at the below example. Which looks more impressive to you?

• Redesigned the company’s website.
• Executed a complete redesign of the company’s website, which saw an uplift of 30% on-site conversions just two weeks after implementation.

Option B hits you hard and gives the wow factor, right?

2. Ditch the fluff.

A surefire way to make sure your resume gets tossed into the trash is to fill it with fluff. Remember, we only have a few seconds to win-over a recruiter with our resume.

The most common form of “fluff” on a resume template is overused skills that anyone is likely to have — such proficiency with Microsoft Word. That’s a skill most people learn in school, so it’s not going to set you apart from your competition.

It’s also important to remember that recruiters care for what you did that made an impact, not always what you coordinated or strategized. So, ditch the “managed a team of two people” and use “executed an entire rebrand for the company, directing a team of two to increase subscribers on the site by 50%” instead.

And, if you’re including non-relevant positions in the experience section of your resume outline, show how those skills translate to this job. That way, you’re proving you have cross-functional skills that relate to the role you’re applying for.

3. Make it fun.

Many job-seekers struggle to liven-up their resume without going overboard. The line can be fine between a sense of humor and immaturity in the workplace, after all.

However, you can liven-up your resume template (and demand your recruiter’s attention) by adding humor in the stories, facts, and information you share.

Boring resumes they’ve seen hundreds of times before aren’t going to make an impact. Creative resume templates that allow your personality to shine through, will.

4. Don’t overcomplicate it

A unique layout can make your resume stand out, but don’t go crazy (to the point where it’s too complicated to understand). Although it sounds obvious, it’s an easy mistake to make … especially when you’re experimenting with fonts, colors, and formats.

You can get a great understanding of how easy your resume is to read — without the risk of finding out from recruiters — by asking family and friends to review it.

Do they look overwhelmed when they first lay eyes on it? Are they asking questions like, “what does this mean?” or “where can I find your experience?”. If so, it’s probably too complex.

5. Use resume action words.

The words you’re using on a resume should be powerful. And, although any fluff should already be ditched by this point, a few simple tweaks to the start of your sentences could be all it needs to reach perfection.

You can do this by using action words, which give the wow factor to your resume template.

So, if you catch yourself writing “managed”, “was responsible for”, or “helped” to kick off a new sentence, replace it with “executed”, “trained”, or “directed”.

Looking for a done-for-you template where you can cut and paste your own information? Luckily for you, we have a list of resume templates that’ll help you get noticed in a stack of others.

However, if you’d prefer resume samples that can be used directly from your document software, here are a few to keep your eye on:

Resume Templates for Word

Microsoft Word offers tons of templates to build your resume.

Simply open a new Word doc and type “resume” in the template search box:

Our favorites include:

Resume (Modern Design)

This resume template is simple, but it covers everything you’ll need to include in your document.

Plus, with the option to add an image and the simple color choice, you can’t go far wrong:

Crisp and Clean Resume

This template was professionally designed by Moo.com, and has a unique layout that’s easy to customize.

There’s also free matching cover letter template that you can use in conjunction with this resume template:

Creative Resume

Also designed by Moo.com, this Microsoft Word resume template uses fun patterns and icons to make your document stand out:

Google Docs Resume Templates

If Google Docs is your software of choice, you’re able to pick from five resume templates.

Once you’ve created a Google account (or signed into your own), head to Google Docs and hit “Template Gallery”.

Scroll down to see the Google Docs resume templates:

Our favorites are:

This one has got you covered if you’re looking for a modern, single-column resume template:

This resume template for Google Docs uses a two-column format. It’s easy to read, but uses very little color:

Modern Writer

Looking for a resume template you can use for writing roles? This Google Docs option uses a unique typewriter-style font that’s bound to set you apart:

Applying for a role where creativity is important? Graphic design, marketing, or branding industries might be looking for creative resumes that really go above and beyond to make an impact.

Luckily for you, you have complete control over every aspect of your resume template. You don’t always have to list your points in a boring black and white document. In fact, there are various other resume formats that allow you to show your creativity.

Our favorite? Infographic resumes .

Infographic resumes turn a boring one-page document into an exciting resume in image-form.

They’re fantastic for online applications because internet readers pay close attention to information in images . People spend more time looking at images than they do text when reading on the web, making it a simple way to make sure your resume doesn’t get lost in the sea of browser tabs that a recruiter has open.

However, infographic resumes come with a warning: Always check that online applications allow image uploads. Many sites only allow document files to be uploaded, so it could be a total waste of time if you create an infographic resume and can’t send it to the company!

Although they take longer to create and still need to be customized for each job you’re applying for, they’re a guaranteed way to make an impact and help your resume stand out.

The resume template tools we’ve listed here are bound to set you off on the right foot.

But, if you’re wishing to go above and beyond with your document, we recommend using these resume builder tools:

• Canva : Create your own infographic-style resumes using a professionally-designed template, or build your own from scratch. Then, download your infographic resume as PNG, JPEG, or as a PDF.
• Resume Genius : Choose from 20+ resume templates and get your final version personally reviewed by a resume expert. It’s great for people who’re too shy to ask family and friends for feedback !
• Visual CV: Go against the norm and create an online resume instead of a document or image-based one. Once built, you can add a link to your online resume from your personal website.
• Resume Coach : This site offers lots of pre-made resume templates to choose from, varying in format, color, and style. Plus, they’re exclusive to this site — you won’t find the same ones on another site. There’s no need to worry about selecting a common, overused template.

Great job. You’ve just created a resume template that’s bound to land your dream job!

When adding details to this document, remember to be unique and look into the application requirements for each one.

You’ll soon stand out from the crowd, be invited to interview, and maybe even land your dream job.

Don't forget to share this post!

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Resume templates to create a killer resume for your job application.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

• • Developed and led a comprehensive digital marketing strategy, enhancing brand visibility and customer engagement across all platforms.
• • Managed a team of 20 marketing professionals, fostering a collaborative environment that increased team productivity by 30%.
• • Directed successful SEO and SEM campaigns that boosted web traffic by 50% within the first year.
• • Implemented a data-driven approach to marketing analysis, which reduced costs by 15% while increasing market reach.
• • Orchestrated a multi-channel campaign for wealth management services, increasing leads by 70% year-over-year.
• • Partnered with IT and finance departments to integrate new marketing technologies that enhanced data collection and lead qualification processes.
• • Led a cross-functional team in the design and execution of inbound marketing strategies, achieving a 40% increase in qualified leads.
• • Spearheaded a digital transformation project that integrated advanced analytics into marketing decisions.
• • Managed budgeting and cost optimization for marketing projects, resulting in a 20% decrease in expenses over two years.
• • Developed strategic partnerships with media outlets and digital content creators to enhance brand presence.
• • Designed and implemented compliance-aware marketing campaigns tailored to the finance industry standards.
• • Designed and executed online marketing campaigns aligned with business goals, resulting in a 25% increase in customer retention.
• • Collaborated with sales teams to create targeted promotional materials that enhanced lead generation efforts.
• • Utilized analytics tools to monitor and report on campaign performance, providing actionable insights for adjustment.
• • Initiated a content marketing strategy that improved organic search rankings and visibility.

8 Marketing Director Resume Examples & Guide for 2024

A Marketing Director oversees the development and execution of marketing strategies that drive brand awareness and sales growth. When crafting your resume, highlight your experience in managing marketing campaigns, your ability to analyze market trends, and your success in leading teams. Include skills such as digital marketing expertise, data-driven decision-making, and strong communication abilities. Finally, emphasize measurable achievements and your capacity for fostering cross-department collaboration to demonstrate the impact you can bring to an organization.

All resume examples in this guide

Traditional

Resume Guide

How to format a marketing director resume

How to write a meaningful marketing resume experience section

How to list significant campaigns and major marketing projects, the best way to list your hard and soft skills on your resume, how to list your certifications and education on your resume, how to write your director of marketing resume summary, additional sections for a marketing director resume, key takeaways.

Crafting a resume for a marketing director isn't just about listing experience—it's about marketing yourself as the star product of your career!

In the constantly changing landscape of modern business, the role of marketing directors has expanded significantly. It's no longer enough for them to simply manage a creative team and develop effective advertising campaigns. Today, they must also possess expertise in a variety of areas including data analysis, content creation, social and media relations, product marketing, digital marketing, and lead generation, to name a few.

A top-notch resume can really help you "stand out" in this competitive market. Interestingly, as digital platforms continue to shape industries, the demand for skilled marketing directors is expected to grow by 10% over the next decade, outpacing many other professions.

This position not only commands a strategic mindset but also a knack for creativity and innovation, making it crucial for aspiring directors to highlight not just their achievements, but their forward-thinking approaches. Whether you're looking to steer a startup or revamp a Fortune 500 company's strategy, your resume is your personal brand campaign.

Let's dive into how to tailor your career accomplishments and skills to capture the essence of a visionary marketing director, preparing you for a future as dynamic as the immersive ads of the 21st century!

This guide aims to cover the following:

• Properly formatting a resume for a marketing director.
• Crafting a work experience section that will both impress and compel.
• The purpose and method of listing past marketing campaigns and projects.
• The significance of effectively presenting your skills on a resume along with a plethora of relevant examples (both hard and soft skills included)
• Successfully using your education and certifications to demonstrate your ambition and fundamental knowledge.
• Writing the best resume summaries possible to appeal to the recruiter and sell yourself to the job.
• Additional sections that could be extremely beneficial to your candidacy.

Here are some links to further guides related to marketing that may be useful for you:

• Marketing Project Manager Resume Guide
• International Marketing Manager Resume Guide
• Regional Marketing Manager Resume Guide
• Assistant Marketing Manager Resume Guide
• Marketing Manager Resume Guide
• Chief Marketing Officer Resume Guide
• Digital Marketing Executive Resume Guide
• Marketing Operations Manager Guide
• Senior Marketing Manager Resume Guide

Need a cover letter with that resume?

• Professional Marketing Director Cover Letter Guide and Examples

Marketing directors often have to possess a diverse set of skills, blending creativity with analytical abilities to effectively manage their brands and lead their teams. They’re not just responsible for crafting compelling marketing campaigns but also for analyzing data to measure the effectiveness of their strategies and optimize future efforts.

How to format a marketing director resume

When formatting a resume for a marketing director, there are three main types of resume formats  to consider: reverse chronological order, functional, and hybrid. Each has its merits depending on the candidate's background and career objectives:

• Reverse chronological format :  This format lists job experiences in reverse chronological order, starting with the most recent. It's best for candidates with a strong, continuous work history who want to highlight their progression in the marketing field.
• Functional format :  This format focuses on skills and experiences, rather than a chronological job history. It’s suitable for those with gaps in their employment or those transitioning from another career into marketing, as it allows the candidate to showcase their relevant skills upfront.
• Hybrid format :  Combining elements of both chronological and functional formats, the hybrid resume lists skills and qualifications at the top, followed by a chronological work history. It's ideal for marketing directors who want to highlight specific marketing skills and a solid employment history.

For a marketing director, the hybrid format is often the best choice.  This format allows the candidate to prominently display their core marketing competencies and achievements at the top, while also detailing their professional journey and growth in the marketing sector, catering to both human readers and ATS.

Further considerations for crafting your resume:

Resume designs

• Margins:  Stick to 1-inch margins  to keep the layout clean and uncluttered.
• Colors:  Use subtle colors on your resume  if any (like blues or greys) to maintain professionalism.
• Fonts:  Choose easy-to-read resume fonts  like Arial, Times New Roman, Rubik, or Calibri, and keep the size between 10 and 12 points.
• Columns:  We recommend choosing a double-column format , which allows you to include more information in a compact layout.
• Length:  Keep your resume length  to one page or two pages, depending on the depth of experience.

Contact information  ( resume header )

• Address:  Generally, your city and state suffice—no need for a full address .
• Links:  Include professional links like your  LinkedIn profile  or digital portfolio.
• Photo presence:  Typically, it's advisable to leave resume photos  off to avoid any unconscious biases.

ATS compatibility

• Keywords:   Use keywords from the job description  throughout your resume.
• Simple formatting:  Avoid headers, footers, tables, or other complex formatting that might confuse the ATS.

File formatting, naming convention, etc.

• Simple formatting:  Steer clear of graphics and tables since they might perplex ATS systems. If you want to creatively enhance your application, consider using one of our reliable resume templates , which include pre-approved design features.
• File format: Save your resume as a PDF  to preserve the formatting unless otherwise specified.
• Naming convention:  Use a professional format for naming your file, such as ‘FirstName LastName MarketingProfessional_Resume’.

These considerations help ensure that the resume not only looks professional but also passes through ATS systems  effectively, reaching human eyes while presenting a compelling narrative of the candidate’s qualifications and readiness for a marketing director role.

Is your resume good enough?

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

Every resume needs to contain some essential components. Here are the top 5 that you’ll need on yours.

The top sections on a marketing director resume

• Professional summary: Highlights expertise in marketing. This should be at the top because it immediately presents the candidate's key qualifications and strategic vision.
• Core competencies: Details specific marketing skills. Located just below the summary to quickly showcase technical and soft skills relevant to a marketing director role.
• Professional experience: Showcases marketing leadership roles. This section is critical and should follow the skills section, offering detailed insights into previous roles and accomplishments.
• Significant campaigns: Lists major marketing projects. Placed after experience, this section provides concrete examples of the candidate’s ability to execute high-impact marketing strategies.
• Education and certifications: Demonstrates formal qualifications. Generally located towards the end, it supports professional expertise with academic credentials and relevant certifications.

Besides those important elements, there are a few things that most recruiters have a soft spot for when it comes to resumes. Here are some of the more common ones that we have compiled through our firsthand experience and research.

What recruiters want to see on your resume

• Strategic planning abilities:  Recruiters look for proven skills in developing and implementing marketing strategies that align with business goals, as this is crucial for driving the company's growth and success.
• Leadership and team management:  The ability to lead and manage a team is critical, as the role involves directing the marketing team and collaborating with other departments.
• Budget management experience:  Handling marketing budgets efficiently is vital, showing that the candidate can maximize ROI and allocate resources wisely.
• Digital marketing expertise:  In today's tech-driven market, proficiency in digital marketing, including SEO, PPC, and social media, is highly valued for expanding the company's online presence.
• Analytical skills:  The capacity to analyze market trends, consumer behavior, and campaign performance is essential for making data-driven decisions and adjusting strategies effectively.

Let’s begin with our work history section and target it to an actual job posting.

The work experience section  is key in a marketing director's resume because it showcases your track record of success—it's where you "market" your career achievements. This section should highlight your strategic leadership and successful campaigns, showing how you’ve driven growth and innovation.

Here’s how to structure a work experience entry:

• Job title, company name, location, and dates of employment:  Establishes your career timeline.
• Key responsibilities:  Briefly describe your main duties, focusing on those that align with the job you’re applying for.
• Achievements:  Quantify your successes with data and specifics, such as percentage increases in revenue or engagement, to demonstrate your impact.
• Skills and tools:  Mention any key marketing tools or methodologies you’ve mastered.

This format effectively presents your experience and the significant value you've added, illustrating your capability as a leader in the marketing field.

Each entry should be concise, using action verbs  to vividly describe your roles and accomplishments, making your experience compelling and relevant to potential employers. Perhaps, the most important thing to remember while creating your document is to always keep the job description in mind— tailor your resume  to the job!

Your resume isn’t a tattoo – feel free to modify your resume to fit the job you want. You're not cheating – you’re simply focusing on your best qualities.

Liz Ryan, a notable career expert and contributor to Forbes

Customizing your resume for each job posting is crucial for many reasons:

• Highlights relevant skills:  It allows you to emphasize skills and experiences specific to the job.
• Demonstrates commitment:  It shows you're genuinely interested in the role and have researched the company.
• Ensures alignment:  Customizing your resume helps illustrate how your past experiences directly apply to the job.
• Meets job criteria:  It enables you to address specific qualifications listed in the job posting, making your candidacy stronger.

For more information on personalizing your resume as well as checking your current resume to see how well it aligns with the job you're applying for, check out our Targeting Resume Resources .

Example marketing director job offer

In order to underline the absolute importance of adapting your resume  to individual job postings, we have chosen an actual job ad. Imagine that you see the following position available as a result of an Internet search you did and decide to apply:

Job Title: Marketing Director

Company Introduction:  At FourDigital, we’re on a mission to help people do their best work and live their best lives. From the services we offer to the way we show up for each other each day, we’re fueling dreams, achieving big goals, and embracing each other’s truest selves.

Job Description:  FourDigital is looking for an experienced and result-driven Marketing Director to join our growing marketing team. This role will be responsible for setting up, implementing, and managing the overall company's external digital marketing strategy. The ideal candidate will play a crucial role in achieving our business goals and objectives. Results-driven experience is a must, as well as a big passion for digital technologies and various digital marketing channels to drive growth.

You'll be connected to a marketing team that believes in high performance, collaboration, authentic communication, open feedback, and overall excellence. You’ll have opportunities to manage a wide variety of marketing initiatives— including developing thought leadership content through collaboration with subject matter experts, writing, designing, and distributing marketing and sales materials as well as planning and executing campaigns.

Essential Duties and Responsibilities:

• Work with a team to develop and execute a comprehensive marketing strategy to drive brand awareness and lead generation for FourDigital's financial services offerings.
• Design tactics focused on engaging individuals including brand building and demand generation activities while understanding and implementing compliance guidelines and scalable procedures.
• Analyze marketing performance and identify opportunities for improvement.
• Monitor and report on activities, programs, and campaigns to measure success/return on investment (ROI).
• Develop and implement a data-driven marketing strategy to reach individuals across various channels.
• Develop and execute thought leadership initiatives to position our firm as a trusted advisor in the wealth management space.
• Partner with internal stakeholders including a team of financial advisers and investment professionals to understand business needs and develop targeted client acquisition and retention strategies.

Qualifications, Skills, and Requirements:

• Display a proven ability to deliver high-quality, engaging, and impactful consumer education and communications strategies and assets that drive business outcomes.
• Experience working cross-functionally, especially across marketing, sales, and client services.
• Specific understanding of how to assess needs and opportunities, and to develop and execute a plan that achieves company objectives.
• Demonstrated record of successfully executing high-quality projects with independence and confidence.
• Ability to multi-task, prioritize multiple deadlines, and coordinate support.
• Exceptional communication, prioritization, and time management skills.
• Highly organized work style with a rigorous attention to detail and strong analytical ability.
• Strategic, metrics-driven mindset and a demonstrated commitment to driving results.
• Excellent writing and communication skills.
• Strong verbal and presentation skills.
• Self-motivated and proactive approach.
• Able to work in a very fast-paced environment.

Education, Training, and Experience:

• 8+ years of marketing experience in financial services, wealth management, investment management, or custodial space.
• Bachelor’s degree in Marketing, Communications, Public Relations, Information Design, Economics, Business, Finance, or related field.
• Demonstrated ability to write, design, and deliver content through campaigns in a B2B environment.
• Demonstrated experience working with many of the following: social, (LinkedIn, Instagram, Twitter, FB, etc.) digital, (Hubspot, Salesforce Marketing Cloud, Microsoft Dynamics, WordPress, Google Analytics), design (Canva, InDesign, PowerPoint), as well as one or more organizational platforms and Microsoft Office.

Location:  United States—Remote

With the above job posting in mind, let’s craft two work experience entries and see how to properly target them to the position you’re applying for and other best practices.

Here’s the first entry and one that most likely needs some improving:

• • Managed marketing campaigns.
• • Worked with the team.
• • Increased social media followers.
• • Attended weekly meetings and handled some client communications.

The example lacks specificity  by failing to detail campaign types, strategies, or outcomes, and doesn’t align with the job ad’s required skills like digital marketing or data-driven strategies. It uses vague descriptions  like "managed marketing campaigns" without quantifying results or mentioning crucial technologies.

It just does not meet the marketing director’s role requirements,  missing strategic leadership and impactful project execution. It also fails to demonstrate a metrics-driven mindset or the ability to independently execute significant marketing initiatives, crucial for the high-level position advertised by FourDigital.

Now we can re-imagine the entry as if the applicant has taken their time to directly target it to the particular job posting.

• • Strategic Leadership: Spearheaded the development and execution of comprehensive digital marketing strategies that increased company revenue by 45% over three years. Established a results-driven approach that aligns with corporate objectives and customer needs.
• • Team Collaboration and Management: Led a team of 30 marketing professionals and collaborated cross-functionally with sales, product development, and customer service departments to ensure cohesive brand messaging and optimize consumer experience.
• • Digital Marketing Expertise: Designed and implemented targeted marketing campaigns across various digital platforms, achieving a 30% increase in lead generation. Utilized tools such as Salesforce, Google Analytics, and HubSpot to analyze campaign performance and drive improvements.
• • Content Development and Thought Leadership: Directed the creation of high-quality content that established the company as a thought leader in digital advertising technology. Managed partnerships with major industry influencers to enhance brand visibility.
• • Performance Analysis: Regularly analyzed marketing data to assess the effectiveness of strategies and tactics. Adjusted plans to maximize ROI, achieving significant improvements in customer engagement and retention.

Here’s what they got right:

• Alignment with job requirements:  The experience listing clearly shows the candidate's capability to lead a marketing team and strategize effectively, directly aligning with the requirements for the marketing director position at FourDigital.
• Quantifiable achievements:  The candidate provided specific percentages to illustrate their success in increasing revenue and lead generation, which helps to establish credibility and gives concrete examples of their effectiveness.
• Relevant skills and tools:  Mentioning experience with specific marketing tools and platforms like Salesforce and Google Analytics is relevant to FourDigital’s focus on digital technologies .
• Leadership and collaboration:  Highlighting leadership over a sizable team and collaboration across different departments showcases their ability to manage and work within a team-oriented environment.
• Adaptability and strategic thinking: The ability to adjust marketing strategies based on performance analytics demonstrates a strategic, results-driven mindset, which is critical for the role at FourDigital.

This example positions the candidate as a seasoned professional with relevant experience, a strategic approach to marketing, and a proven track record of delivering results, all of which are crucial for a role as a marketing director—in particular, the position offered in our example job ad.

Let’s talk a little bit more about using numbers on your resume  and how they can really put you above the other candidates.

How to quantify impact on your resume

Creating an impact on a marketing director’s resume by making it more number-oriented involves quantifying your experiences and accomplishments. Here's how and why this approach is beneficial.

How to create a number-oriented impact:

• Quantify achievements:  Whenever possible, add numbers to illustrate your achievements. For instance, if you completed a significant project, mention the scale.
• Include metrics:  Use metrics to describe the impact of your internships, previous jobs, education, etc.

Why it's important:

• Demonstrates measurable impact:  Numbers provide concrete evidence of your capabilities and show that you understand the value of outcomes, not just tasks.
• Increases resume clarity: Numbers break down your contributions into clear, digestible facts that are easy for hiring managers to understand at a glance.
• Enhances ATS performance:  Many automated systems (ATS) that companies use to screen resumes are set to pick up on quantifiable data as indicators of a candidate’s potential impact.
• Sets you apart:  Showing quantifiable achievements can differentiate you from others who only list duties.

Incorporating numbers into your resume demonstrates your practical skills and ability to deliver tangible results, making your document more compelling and often pivotal in securing an interview.

Creating impact on a resume is your battle cry in the job market! It transforms your achievements into vivid, compelling stories that captivate recruiters, making you an unforgettable candidate in a sea of standard profiles. It’s about standing out, not just fitting in!

Here are some targeted ways you can quantify the impact based on the job offer from previously in the article (refer back to it if needed!).

• Specify the growth rate of follower engagement under your leadership:  This aligns with the company’s goal of driving brand awareness and lead generation through digital channels, which requires effective engagement strategies.
• State the conversion rates improvement from your initiatives:  Relevant because the role is focused on implementing and managing digital marketing strategies that drive growth, making conversion rates a key metric for success.
• Quantify the increase in lead generation through targeted campaigns:  Directly pertains to the essential duties of developing and executing comprehensive marketing strategies aimed at lead generation for the company’s financial services.
• List revenue growth attributed to new product launches you managed:  Important as it demonstrates the ability to successfully market and drive sales for new initiatives, aligning with the goal to achieve business objectives through marketing strategies.
• Report the ROI from specific marketing channels you optimized: Highly relevant since the job description emphasizes the importance of analyzing marketing performance and identifying opportunities for improvement, with a focus on ROI.

Other ways that a director of marketing might find themselves able to create impact are:

• Include percentage increase in market share due to your campaigns:  Demonstrates your ability to significantly expand the company's market presence.
• Specify the growth rate of follower engagement under your leadership:  Shows your skill in boosting interaction on digital platforms, which is crucial for brand visibility.
• Mention the cost reduction achieved through optimized marketing strategies:  Highlights your effectiveness in increasing profitability by reducing expenses.
• Detail the customer retention rate improvement:  Shows your ability to maintain customer loyalty, which is vital for long-term business stability.

However, not all of us have the relevant experience to utilize these tips and methods. While some have rich marketing histories to benefit from, others may need to improvise.

Greatness begins beyond your comfort zone.

Robin Sharma

How do I write a director of marketing resume with no experience?

You may be asking yourself if it’s even possible to fathom landing a director’s position without related experience. Surprisingly, the answer is yes. However, it’s not going to be easy.

Here are some strategies that can help bridge the gap:

• Highlight transferable skills :  Focus on the skills you've developed in other roles that are applicable to a marketing director position. For example, leadership experience, project management, strategic planning, and data analysis are all highly relevant. Clearly illustrate how these skills can be directly applied to the responsibilities of a marketing director.
• Show your learning and adaptability:  Demonstrate your ability and willingness to learn  quickly and adapt to new fields. You could mention any relevant courses or certifications you've completed, particularly those related to marketing or digital technologies.
• Leverage your network: Use your professional network to get referrals . Sometimes, a strong recommendation from a trusted colleague can help mitigate a lack of direct experience.
• Focus on related achievements:  If you have experience in related areas like sales, customer service, or content creation, emphasize how these roles have prepared you to understand the market, consumer behavior, and effective communication strategies.
• Articulate your vision:  Show that you have a strong understanding of marketing trends and the specific challenges and opportunities in the industry where you’re applying. Be prepared to discuss how you would approach various aspects of the role despite not having traditional marketing experience.
• Write an objective statement : This type of professional statement is best suited for individuals who have less than three years of experience and focuses on your career goals and motivations.
• Tailor your resume and cover letter :  Customize your application to speak directly to the job description, aligning your non-marketing experience with the qualities and duties of a marketing director as closely as possible.
• Prepare persuasive arguments for interviews:  Be ready to discuss why you’re interested in transitioning into marketing and how your background makes you uniquely qualified. Prepare specific examples that showcase your strategic thinking, creativity, and ability to drive results. Here are some more of Enhancv’s best interview tips .

Approaching the application process strategically and showcasing your broad skill set, adaptability, and understanding of marketing principles can significantly increase your chances of securing a director of marketing position, even without traditional experience .

Including projects in a resume  for a marketing director is crucial, as it directly showcases your capability to plan, execute, and manage marketing strategies effectively.

Here’s how to format this section and what it should include:

Section layout and format

• Title of the section:  This section can be titled “Key Campaigns,” “Major Projects,” or “Significant Marketing Initiatives.”
• Location on resume:  Place this section after your professional experience, as it serves to highlight specific achievements within the roles you’ve held. If you find yourself with a lack of space, try using an online portfolio  to present your projects.

Entry formatting

Each entry should be concise and formatted for clarity. Here's an ideal structure for each project or campaign entry:

• Campaign/Project title:  Start with a bold title for the campaign or project, which immediately gives an idea of the campaign's focus or goal.
• Date or duration:  Specify when the campaign was executed. Include just the year or both the month and year, depending on the duration of the campaign.
• Role or position:  Mention your title during the campaign, especially if it directly relates to the responsibilities of a marketing director.
• Key objectives:  Briefly describe what the campaign aimed to achieve. This sets the stage for detailing your contributions and the outcomes.
• Your contributions:  Specify your role in the campaign. Highlight your strategic inputs, leadership in the execution, and any innovative approaches you introduced.
• Results and impact: This is the most crucial part.  Quantify the results as much as possible (e.g., percentage increase in engagement, revenue growth, lead generation improvements). Describe the impact of the campaign on the company’s goals.
• Tools and technologies used:  Mention any marketing tools, platforms, or technologies utilized in the campaign, that demonstrate your familiarity with essential industry tools.

Example Entry

• • Objective: Strategically introduce a new product to global markets, aiming to establish market presence and achieve a sales target of $2M in the first quarter.
• • Contributions: Led a cross-functional team of 15, including content creators, analysts, and digital marketers; developed and implemented a multi-channel launch plan encompassing digital advertising, social media, influencer partnerships, and PR events.
• • Results: Exceeded sales targets by 25%, achieving $2.5M in the first quarter post-launch; increased brand awareness metrics by 40% across new markets.
• • Tools Used: Google Analytics, Salesforce, Hootsuite, Adobe Creative Suite.

Tips for Effectiveness

• Be specific and quantitative:  Always try to quantify your achievements. Numbers provide a clear measure of success and make your contributions visible.
• Tailor your entries:  Choose projects that best match the requirements of the job you’re applying for. Highlight aspects of the project that align with the prospective employer’s needs.
• Use action verbs:  Start your contributions with action verbs like 'developed', 'executed', 'increased', 'optimized', etc., to convey your active involvement in achieving results.

This section not only highlights your competencies and achievements in a tangible way but also positions you as a result-oriented professional capable of managing high-stakes marketing projects.

Now that we have thoroughly gone through a few of the most essential sections of your marketing director’s resume, let’s have a closer look at the different skills that you should sprinkle around and spice up your application.

For a marketing director, the integration of both a hard and soft skills section  is what often leads to success. While hard skills allow you to directly apply technical knowledge  to marketing tasks, soft skills enable you to lead effectively, foster a productive team environment, and ensure that strategic goals are met through people management and strong leadership.

The best marketing directors seamlessly blend both sets of skills, using their technical expertise to implement successful campaigns and their interpersonal abilities to lead and inspire their teams.

Targeted hard skills

To effectively tailor your director of marketing resume for the position at FourDigital, focusing on aligning your hard skills with the requirements and duties outlined in the job posting is key. Here’s how to choose which hard skills to include:

Identify key requirements from the job description

• Review the job posting thoroughly and note down all the specific hard skills that are mentioned.

Match your skills with job requirements

• Once you’ve identified the skills from the job description, match them with your own skills. Highlight those that are a direct match or very similar. This alignment shows that you have the necessary technical expertise to perform the job duties effectively.

Prioritize relevant skills

• Since space on your resume is limited, prioritize the skills that are most relevant and significant for the role. For a marketing director position, emphasize skills related to strategic planning, campaign management, digital analytics, and proficiency with relevant marketing technologies.

Quantify your experience

• Where possible, quantify your achievements with the skills you’re listing. For example, if you have experience with Google Analytics, mention how you used it to increase campaign effectiveness by a specific percentage.

Organize skills logically

• Organize your skills in a way that makes logical sense and is easy for hiring managers to read. You might categorize them under headings such as "Digital Marketing and Analytics," "Campaign Management," and "Design and Content Creation."

By carefully selecting and presenting your hard skills on your resume , you demonstrate that you’re a strong fit for the marketing director role. Ensure that your skills section isn’t only a list but a reflection of how your capabilities align with the specific needs and goals of the position. This approach will make your resume compelling and relevant, significantly increasing your chances of getting an interview.

Here is an extensive list:

Best hard skills for your marketing director resume

• Search engine optimization (SEO)
• Pay-Per-Click (PPC) advertising
• Social media marketing
• Email marketing
• Content management systems (CMS)
• Google Analytics 4
• Data analysis and visualization
• Customer relationship management (CRM) software
• Market research
• Adobe Creative Suite
• Video production and editing
• A/B testing
• Marketing automation software
• Conversion rate optimization (CRO)
• E-commerce platforms
• Microsoft Excel
• Digital advertising
• Strategic planning tools

The placement of your hard skills on your resume can significantly impact how quickly potential employers notice your qualifications. Here are a few strategies to ensure your hard skills are effectively showcased:

• Dedicated skills section

Create a dedicated "Skills" section near the top of your resume, just after your contact information and objective or summary statement. This section should be formatted in a clear and concise manner, often using bullet points or columns to list skills. This placement ensures that your technical competencies are immediately visible to the recruiter.

• Incorporated into the professional experience section

Integrate your hard skills within the descriptions of your professional experience. This approach shows how you've applied these skills in real-world scenarios, providing context and demonstrating the impact of your abilities.

• Highlight skills in the summary section

If particular hard skills are especially pertinent to the job you're applying for, you might also mention them in your summary (or profile) section at the top of your resume. This can grab the attention of hiring managers right away.

Targeted soft skills

Choosing which soft skills to include on your resume  for a marketing director position at FourDigital should be strategically aligned with the company's values, culture, and specific job requirements mentioned in the job posting.

Here’s how to identify and select the most relevant soft skills to highlight:

Analyze the job posting

Review the job description carefully to identify key phrases and themes. For instance, FourDigital emphasizes teamwork, high performance, collaboration, authentic communication, and overall excellence. These give you hints about the soft skills that are valued.

Where to place them on your resume

• In the summary:  Introduce these skills early in your resume to set the tone. For example:

“Strategic and results-driven marketing director with a proven track record in leading cross-functional teams to exceed business goals. Highly adept in fostering collaborative environments and excelling in fast-paced, dynamic industries.”

• In the professional experience section:   Provide concrete examples of how you've applied these skills. For instance:

“Led a marketing team in a collaborative effort to redesign our content strategy, resulting in a 40% increase in lead generation.”

“Implemented new communication protocols to enhance internal transparency and efficiency, improving project delivery times by 20%.”

• Skills section: Although this section often focuses on hard skills, don't hesitate to list critical soft skills, especially if you can couple them with certifications or training programs that back them up.

By carefully selecting which soft skills to include and strategically placing them in your resume, you can effectively communicate your fit for the director of marketing position at FourDigital.

Here are some more soft skills that may look good on your application:

Best soft skills for your marketing director resume

• Strategic thinking
• Communication
• Creative thinking
• Problem-solving
• Adaptability
• Collaboration
• Emotional intelligence
• Conflict resolution
• Team management
• Negotiation
• Time management
• Project management
• Decision making
• Work under pressure
• Organization
• Visionary thinking

Having detailed the critical role that robust work experience plays in shaping a successful marketing director resume, let's now explore the equally important aspects of education and certification, which provide the foundational knowledge essential for this leadership position.

These elements highlight your formal training and qualifications, which are crucial for establishing your credibility and expertise.

Let’s analyze these along with targeted examples of each:

Here’s why listing your education on your resume  is important:

• Foundational knowledge:  Your educational background provides the theoretical foundation necessary for understanding complex marketing concepts and practices. It demonstrates your commitment to the field and shows you have a structured learning experience in relevant subjects.
• Qualification recognition:  Certain positions may require a minimum educational level, such as a bachelor's degree in Marketing, Business, or related fields. Listing your education ensures you meet these basic qualifications.

Here's what an entry should typically include:

• Name of the degree:  Including the type of degree (e.g., Bachelor’s, Master’s) shows the level of education attained.
• University or college name:  This offers credibility and recognition; prestigious or well-known institutions can particularly strengthen a resume.
• Graduation date:  Listing whether you have graduated or the expected graduation date helps employers understand your timeline.
• Grade point average  (if applicable): This is only a good idea if your GPA is 3.5 or above.
• Major and minor  (if applicable):  This shows your area of specialization which is especially important if it directly relates to marketing.
• Relevant coursework , honors, and achievements (optional):  These can be included to show specific skills or academic excellence (e.g. Cum Laude , Dean’s List ) if they’re relevant.

Here are a couple of tailored education entries with the job posting from above in mind:

• • Dean’s List: Recognized for academic excellence in all semesters.
• • Capstone Project: Led a team project developing a digital marketing strategy for a major financial services company, which included comprehensive market analysis, segmentation strategies, and an omnichannel approach.

This entry is structured to not only detail the academic credentials but also to draw parallels between the candidate's educational background and the specific requirements of the job at FourDigital. It highlights relevant coursework, projects, and honors that align with the skills and experiences FourDigital seeks in a marketing director, particularly those emphasizing digital strategy, cross-functional project management, and consumer-focused marketing in financial services.

Certifications

Why include them:

• Professional development:  They showcase your ongoing commitment to professional development and staying current with the latest marketing trends and technologies. This is particularly important in the rapidly evolving field of marketing.
• Specialized skills:  Certifications can highlight specialized skills that are highly desirable for a marketing director, such as digital marketing, data analytics, or content strategy. They make your resume stand out by showing you have specific expertise that can directly contribute to the role.

List current, relevant certifications  for a marketing director, including the name, issuer, and acquisition date. Highlight well-known certifications (e.g., Certified Digital Marketing Professional) to enhance your profile.

For simplicity, place a few certifications under the education section or, if numerous, in a dedicated section at the top to emphasize their relevance and prestige.

We have compiled the most popular certifications for a director of marketing below. If you haven’t got them—think about getting them!

Best certifications for your marketing director resume

• Google Analytics Certification (GAIQ)
• Certified Digital Marketing Professional (CDMP)
• Facebook Blueprint Certification
• HubSpot Content Marketing Certification
• Project Management Professional (PMP)

Now that we've outlined how to effectively showcase your education and certifications, let's turn our focus to crafting a compelling personal statement  that will capture the essence of your qualifications and set the tone for your entire resume.

A resume summary  is your chance to "sum" up your professional prowess in a nutshell, making it a vital tool to hook the reader right from the start. It acts like your career’s highlight reel, showcasing your top achievements and skills, ensuring your resume doesn’t just sit on the pile but stands out. It’s your brief chance to make a big impression!

Writing a resume summary for a marketing director requires carefully chosen elements to effectively communicate your professional identity and value proposition.

Important elements to include

• Years of experience: Specify how many years of relevant marketing experience you have, particularly in leadership roles.
• Core marketing skills: Highlight key skills such as strategic planning, digital marketing, campaign management, and data analysis.
• Leadership qualities:  Emphasize leadership skills and your ability to manage and inspire teams.
• Key achievements: Mention significant accomplishments like growth percentages or successful project outcomes that you can quantify.
• Alignment with company goals:  Tailor the summary to reflect the goals of the company you’re applying to, showing how your background and skills will help achieve those goals.

What the summary should express

• Professionalism and confidence:  Convey a professional tone that asserts your confidence in your abilities.
• Enthusiasm and commitment: Show genuine interest in the role and the company.
• Strategic mindset:  Demonstrate your ability to think strategically and handle high-level responsibilities.

Here’s an excellent summary targeted towards the job posting from FourDigital:

Tips for crafting your summary

• Be concise: Keep your summary succinct yet powerful, ideally under 50 words.
• Use action words: Start sentences with verbs like “spearhead,” “drive,” and “achieve,” to create a dynamic presentation of your skills and accomplishments.
• Customize: Always tailor your summary to the specific role and company, referencing key aspects of the job description to make your fit for the role clear.

Objective statement

An objective statement on a resume isn't just for first-time marketing directors with minimal experience—experienced professionals can also use them effectively. There are no strict rules in resume writing, allowing for flexibility in how you present your career goals. A well-crafted objective should align with the company’s mission and articulate aspirational yet achievable targets, focusing on how you aim to contribute.

While a summary highlights past achievements, an objective looks forward to future goals and outlines the potential benefits to the company if hired. Remember, the impact of an objective statement hinges on its quality—well-written objectives can powerfully enhance your resume, whereas poorly crafted ones may detract from your overall presentation.

Some candidates may find themselves with extra space to fill or a desire to impress recruiters a bit more. Here are some ideas for extra sections on your application.

Including additional sections on a marketing director's resume can help you showcase a broader range of skills and experiences, making your candidacy more compelling. These sections provide opportunities to highlight aspects of your background that standard sections might not cover, helping you stand out from other candidates.

Here are some beneficial additional sections you might consider:

• Awards and honors:   Listing awards  or other recognitions can demonstrate excellence and credibility in your field. This section can set you apart as a high achiever.
• Publications and presentations:  Including works you’ve published or presentations  you’ve given at conferences can showcase your expertise and thought leadership in marketing. This is especially valuable for positions that require creating impactful content or public speaking.
• Professional affiliations:  Memberships in professional organizations  (e.g., the American Marketing Association) indicate your active participation in the marketing community and your dedication to staying connected with industry trends and networks.
• Languages: Proficiency in multiple languages  can be a strong asset in global companies or roles that require international collaboration.
• Volunteer work:   Volunteer positions , particularly those related to marketing or leadership, can demonstrate your initiative and commitment to the community, which are attractive qualities in a leader.

By strategically using these additional sections, you can present a more holistic view of your professional persona, showcasing not just your capabilities as a marketing director, but also your broader contributions to the field and community.

As we wrap up this guide, let's distill the essential elements and practical advice into key takeaways that will ensure your resume not only meets the expectations but stands out in the competitive field of marketing leadership.

• Tailor your resume: Customize it to match the specific marketing director role and company goals you're targeting.
• Highlight key skills: Emphasize both hard and soft skills, showcasing your expertise in strategic planning and team leadership.
• Quantify achievements: Use numbers to demonstrate the tangible impact of your marketing initiatives and leadership.
• Include relevant sections:  Add sections for certifications, significant campaigns, and major projects to underscore your qualifications.
• Optimize for ATS: Use keywords from the job description and simple formatting to ensure ATS compatibility.
• Focus on professional presentation:  Keep your resume polished with professional fonts, colors, and a clean layout.
• Emphasize education and certifications:  Clearly list your academic qualifications and relevant certifications to establish credibility.

Marketing Director resume examples

Explore additional marketing director resume samples and guides and see what works for your level of experience or role.

Looking to build your own Marketing Director resume?

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7 Digital Marketing Intern Resume Examples for 2024

Creating a strong digital marketing intern resume is crucial for landing your first role. This article will offer proven resume examples and key advice on structuring your skills and experience. Learn how to highlight relevant expertise, from SEO to social media management, to attract potential employers.

• 13 Sep 2024 - 5 new sections, including 'Ordering your education section', added
• 13 Sep 2024 - 5 new resume templates, including Career Transition to Digital Marketing Intern, added
• 11 Sep 2024 - Article published

  Next update scheduled for 21 Sep 2024

Here's what we see in strong digital marketing intern resumes.

Show Measurable Impact : Good resumes show real impact using numbers. Examples include increased website traffic , boosted social media engagement , reduced bounce rates , and enhanced email open rates .

Include Relevant Skills : Include skills on your resume that you have and are mentioned on the job description. Some popular ones are SEO , Google Analytics , content creation , social media advertising , and PPC campaigns . But don't include all of them, choose the ones you have and are mentioned in the JD.

Focus On Digital Trends : Highlight your understanding of trends. Use phrases like latest SEO techniques or emerging social media platforms to show you stay updated.

use this maybe to have a resume upload button widget 1: yellow Here's a short quick tip / warning for people to include. If your symptoms get worse or do not improve after 1 day, go to a lower altitude if you can. Try to go around 300 to 1,000 metres lower.

widget 2: red / but not serious Here's a short quick tip / warning for people to include. If your symptoms get worse or do not improve after 1 day, go to a lower altitude if you can. Try to go around 300 to 1,000 metres lower.

helpful blue / but not serious Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include. Here's a short quick tip / warning for people to include.

Digital Marketing Intern Resume Sample

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Want to know if your digital marketing intern resume stands out? Our resume scoring tool gives you a clear picture of where you shine and where you can improve. It checks for key skills and experiences that hiring managers in the marketing field look for.

Upload your resume now for a free, unbiased assessment. You'll get a score and tips to make your application stronger. This feedback can help you land more interviews and move forward in your digital marketing career.

Ordering your education section

Place your education at the start of your resume if you are a recent graduate or currently studying for a degree related to digital marketing. This shows employers your most relevant knowledge first. Focus on courses and projects that relate closely to digital marketing skills, such as social media campaigns or SEO coursework. This highlights your direct knowledge in the field.

If you have been out of school for some time and have accumulated work experience, especially in marketing or related roles, list your education after your work experience. Even in these cases, be sure to note any advanced training in digital marketing, like certifications or workshops. These details show your ongoing commitment to staying up to date with the latest in the field.

Showcase digital skills

For a digital marketing intern position, highlight specific digital marketing skills like SEO, content creation, and social media management. These skills are important and show your practical knowledge in the field.

Include any relevant projects or campaigns you've worked on. This shows you can apply your skills in real-world settings.

Junior Digital Marketing Intern Resume Sample

Ideal resume length.

Keep your resume to one page. You are likely early in your career. Highlight your best digital marketing skills and experiences. Focus on relevant coursework, projects, or internships. Show you have a good base and eagerness to learn more in the field.

Your resume should be easy to read. Choose a clear template. Avoid tiny fonts and margins. If you need space, cut less important details. Prioritize content like recent digital marketing work or significant class projects over things less relevant to the job. Remember, a one-page resume can show you understand what matters most to hiring managers.

Senior Digital Marketing Specialist Resume Sample

Use industry keywords.

Include keywords that are important in digital marketing like PPC, analytics, and engagement metrics. This helps your resume get noticed by automatic systems and hiring managers.

Mention proficiency in tools like Google Analytics, HubSpot, or AdWords. These are commonly used in the field and show you have hands-on experience.

Digital Marketing Intern with Content Specialization Resume Sample

Career transition to digital marketing intern resume sample.

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Here are many sample resumes written by our career coaches to help you get started with yours. Read more than one sample and do your own research on resume trends for your industry.

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