sample application letter for a sales representative

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5 Sales Representative Cover Letter Examples for 2024  

• Sales Representative Cover Letter
• Sales Representative Cover Letters by Role
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When customers are trying to make a decision, you help move the needle to get them to choose your company over the competitor. You manage customer relations, lead outreach, and conversion optimization strategies to ensure company sales goals become a reality.

Now, it’s time to help you achieve your career goals by optimizing your cover letter.

As a sales pro, you know that presentation is key, but you may struggle to achieve the right balance of job skills and work experience in your cover letter. We’re here to help with our sales representative cover letter examples that will provide you with a template for success.

Sales Representative Cover Letter Example

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Copy this text for your sales representative cover letter example!

123 Fictional Avenue Tampa, FL 33611 (123) 456-7890

September 20, 2023

Harper Jones Nielsen 123 Fictional Lane Tampa, FL 33611

Dear Ms. Jones:

Captivated by Nielsen’s steadfast dedication to pioneering innovation, I’m eager to apply my sales expertise toward making significant progress, one business prospect at a time. Passionate about unraveling the sales landscape’s complexities and unveiling growth-centric solutions, I’m excited to support Nielsen’s mission to comprehend global consumers and bring my diverse skill set to your dynamic team.

At Baldwin Risk Partners, my proficiency in Microsoft Excel carved out a pathway for maintaining precise records and assessing data for business insight. Steered by a steadfast pursuit of efficiency, I streamlined data workflows and triggered a 27% increase in productivity and a 33% decrease in error rates.

While serving Accusoft, my tactical prowess in prospecting and lead nurturing amplified our customer spectrum, unveiling 62 promising leads via Zoho and HubSpot. This proactive approach sparked a robust 43% quarter-over-quarter sales increment.

My experience at Chadwell Supply allowed me to demonstrate my expertise in sales forecasting. Leveraging predictive analytics tools like Power BI helped optimize inventory management and operational planning, reducing overstock instances by 37% and helping avoid stock-outs.

Nielsen’s vision for collaboration and innovation mirrors my ethos, and I’m thrilled at the opportunity to harness my skills towards your objective of providing businesses with pivotal market insights. Confident of making a vital impact with my acumen, I am eager to discuss how I can add value to Nielsen. Thank you for considering my application.

Amara Melese

Enclosures: Resume Application 2 letters of recommendation Sales Portfolio

Why this cover letter works

• Detail your professional experiences, citing quantified successes such as sales growth, overstock reduction, and generated leads. And along with showcasing proficiency with industry tools like Power BI, conclude with genuine eagerness to work with the company.

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Pharmaceutical Sales Representative Cover Letter Example

Copy this text for your pharmaceutical sales rep cover letter!

123 Fictional Avenue New York, NY 10031 (123) 456-7890

February 19, 2024

Samuel Anderson Johnson & Johnson 123 Fictional Avenue New York, NY 10031

Dear Mr. Anderson:

Upon reading the job description for the role of pharmaceutical sales representative at Johnson & Johnson, I am certain that my sales background and strong understanding of the pharmaceutical industry will prove to be valuable to your firm. I have learned from the description that your esteemed firm requires a passionate and organized sales professional – which I believe perfectly describes my set of skills.

As a sales representative at Teva Pharmaceuticals, I have been able to outperform sign-up targets by 12% but also positioned myself within the top 7% of sales representatives across the region in both 2022 and 2023. I was even praised by stakeholders for my ability to nurture long-term customer loyalty which helped shrink negative reviews by 36% – highlighting my commitment to delivering quality customer service and achieving sales excellence.

In my previous position at Alnylam Pharmaceuticals, I was responsible for crafting presentations in a way that depicts elaborate medical information into compelling narratives. As a result, this unique approach has gained a remarkable 41% uptick in client engagement for our cardiovascular product line.

Furthermore, my tenure at Ipsen Biopharmaceuticals showcased my keen eye for industry trends and competitor strategies that has been instrumental in navigating market shifts, allowing us to adjust our strategies proactively. By implementing a dynamic sales approach that adapts to market feedback and competitor movements, I successfully led a campaign that expanded our market share by 18% within a single fiscal year.

My interpersonal communication skills, attention to detail, and customer relationship management are critical assets I would bring to the Johnson & Johnson team. Thank you for considering my application.

• A strong introductory paragraph should include why your skills are a good match for the company you’re applying to and the value you’re bringing if on board. You can write how your application fits the match they’ve mentioned in the job description.

Inside Sales Representative Cover Letter Example

Copy this text for your inside sales representative cover letter!

123 Fictional Avenue Redmond, WA 98052 (123) 456-7890

Teresa Davis NTT Ltd. 123 Fictional Lane Redmond, WA 98052

Dear Ms. Davis:

I am writing to express my keen interest in the inside sales representative position at NTT. From possessing a solid foundation in sales and technical support to having completed my bachelor’s degree from the University of Washington, my skill sets align perfectly with this role.

Firstly, my most recent experience at Aduro consisted of handling customer inquiries and streamlining the internal sales process which equipped me with the experience necessary for driving NTT’s sales objectives forward. I also successfully exceeded my monthly targets through telephone marketing, maintaining an average lead conversion rate of 11%.

At Redapt, my biggest achievement was successfully expanding the sales territories which contributed to $1.3M in annual revenue. This achievement was a result of my ability to build and nurture client relationships, a skill I understand is imperative for the success at NTT.

In addition, my proficiency in using advanced CRM software allowed me to organize the lead qualification process, enhance customer interactions, and proactively reach out to customers through consistent follow-up. This commitment to adopting innovative selling techniques, resulted in a 27% increase in qualified leads passed to our outside sales team.

My tenure at Tagboard involved working on lead generation through both inbound and outbound marketing strategies which helped convert 26% of leads into clients. My technical background in providing support and improving response times complements my technological acumen. Thank you for considering my application. I look forward to contributing to the growth of NTT.

Riley Burton

• The most important thing that any employer is going to look for in a candidate is their ability to generate revenue. Use this to your advantage. Add any instance of you using tactics like expanding sales territory or online branding to boost a company’s annual revenue.

Sales Development Representative Cover Letter Example

Copy this text for your sales development representative cover letter!

123 Fictional Avenue New Orleans, LA 70032 (123) 456-7890

Avery Williams Pan-American Life Insurance Group 123 Fictional Lane New Orleans, LA 70032

Dear Mr. Williams:

As Pan-American Life Insurance Group seeks a resourceful and diligent individual for the sales development representative position, I am eager to work collaboratively with your team, exhibiting unwavering commitment to your vision. My affinity for sales prospecting, sales analytics, and cold calling, combined with my understanding of the insurance industry, make me an ideal candidate to drive revenue and customer satisfaction in this role.

My proficiency in LinkedIn Sales Navigator, acquired during my tenure at Gillis, Ellis & Baker, bolstered my aptitude for sales prospecting. By implementing targeted outreach campaigns and leveraging local industry insights, I secured an impressive 46 new appointments, resulting in a 29% increase in annual premium income.

At Smoothie King Center, I refined my cold-calling skills, succeeding in a high-pressure, targeting-driven environment. Relying primarily on a balanced mix of direct communication and CRM tools such as Zendesk and Zoho, I converted 67 leads within six months, accounting for a 38% increase in quarterly metrics.

My experience at Stiel Insurance expanded the scope of my expertise to encompass sales analytics. Utilizing sales performance data, I conducted meticulous analyses using Tableau and Microsoft Power BI to unearth invaluable insights that contributed to developing and optimizing our sales strategy. This resulted in a 26% enhancement in pipeline conversion rates.

The shared mission of Pan-American Life Insurance Group to deliver comprehensive insurance solutions, improving financial security for individuals and businesses alike, resonates deeply with my career trajectory. My proven track record in sales prospecting through LinkedIn, cold calling, and sales analytics positions me to positively impact your company’s goals. I am eager to discuss my capabilities in greater detail and learn more about the opportunity to join your esteemed team. Thank you.

Lucas Medina

• From there, paint a clear picture of sales triumphs, from amplifying pipeline conversion rates to securing new appointments. Equally, demonstrate familiarity with industry platforms like Zendesk, Zoho, and Tableau.

Medical Sales Representative Cover Letter Example

Copy this text for your medical sales representative cover letter!

123 Fictional Avenue Honolulu, HI 96808 (123) 456-7890

Ethan Moore Johnson & Johnson 123 Fictional Lane Honolulu, HI 96808

Dear Mr. Moore:

With an unwavering commitment to healthcare advancements, a strong mastery of medical sales, and a proven track record of driving growth in the Honolulu Healthcare market, I am excited to bring a fusion of creative solutions, regulatory finesse, and more to Johnson & Johnson. This represents a meaningful opportunity where my expertise intersects with Johnson & Johnson’s high standards, fostering a conducive environment to provide superior outcomes in medical sales.

My tenure at Hawaii Pacific Health allowed me to demonstrate my strong understanding of healthcare industry regulations. I successfully navigated the complexities of compliance requirements and quality control standards to manage a portfolio of over 83 medical products. Our client satisfaction rates rose by 24% during my tenure, attesting to the efficacy of my approach.

At Pacific Biotech SAS, I honed my competitor analysis skills, providing my team with strategic insights that drove sales and product development. Using assessments like SWOT and PESTEL analysis, alongside market research software such as Qualtrics, I dissected competitors’ strengths and weaknesses. This informed approach led to the introduction of two high-demand medical devices into our lineup, which subsequently contributed to a 22% increase in annual revenue.

During my time at ACE Medical, my knowledge of pharmacology proved invaluable in marketing pharmaceutical products. This expertise was reflected in the successful launch of three new pharmaceutical products within one fiscal year, each achieving sales surpassing the industry average by at least 28%.

My passion for delivering quality healthcare solutions aligns well with Johnson & Johnson’s commitment to profoundly change the trajectory of health for humanity. I am excited about applying my skills in healthcare industry regulations, competitor analysis, and pharmacology to contribute to your esteemed company. Discussing further how I could add value to your team is an opportunity I warmly welcome. Thank you for your time and consideration.

Ingrid Nilsson

• Restating your interest in the role and welcoming further conversation is a welcome way to conclude your medical sales representative cover letter.

Related cover letter examples

• Sales representative resume
• Sales associate
• Sales manager

How to Write a Sales Representative Cover Letter That Stands Out

When strategizing your sales pitch, you know you need to find that “it factor” that makes your product or service stand out to the consumer. You’ll want to take a similar strategic approach with your cover letter. 

In a selling situation, showing how your product solves customer pain points often puts you over the top. You can the same with your cover letter by reviewing the job description and outlining how your strategic selling strategies will fit perfectly with the company’s mission.

Optimize your sales representative cover letter’s greeting and intro

A great way to open is by addressing a specific hiring manager by name. You can often find a contact person in the job description or on the company’s website. This will work wonders, just like learning a customer’s name helps personalize your interaction. 

Once you get into the opening paragraph, you can hook attention further by relating to the company’s mission and key skills they’re seeking in the sales rep position. For instance, you could explain how your consultative selling approach will help the company achieve its objective of boosting sales volume while providing an extraordinary customer experience. 

Avoid being too generic, like the example below that doesn’t provide enough specific details about what the company is looking for in sales rep applicants.

Yikes, overly generic! 

Hello Mr. Richardson,

I saw your job listing for a sales representative, and I thought my skills would be the perfect fit for your needs. This sounds like a great company, so I would be thrilled to join your impressive sales team. 

Instead, try to write an opener like the one below that presents specific job skills like prospecting, sales analytics, and cold calling that Pan-American Life Insurance Group is seeking in the position. 

An excellent opener relating to key skills! 

Dear Mr. Williams,

Show your sales abilities in the body of your cover letter

You’ve written an exceptional opener, but there’s still more work that needs to be done to show companies you’re the sales pro they need. It’s just like providing customers with the right metrics to show that your product is the reliable solution they’re looking for. 

Speaking of metrics, the sales field uses plenty that you should include within examples of past work experience you list in this section. For instance, you could talk about how you implemented a new lead nurturing strategy that boosted end-of-funnel conversions by 42%. 

If you don’t have a ton of sales-related experience, you could also include any experiences utilizing transferable skills like customer service or any knowledge you’ve picked up through relevant education like a marketing degree. 

A detailed body paragraph showing sales achievements! 

Write a top-performing closer for your sales representative cover letter

Once you get into the closing paragraph, it’s time to round out the information you’ve covered by relating back to the company’s mission and the skills you emphasized. It’s the same as rephrasing details you covered in a sales presentation to ensure customers remember what stood out. 

You should also thank the hiring manager for their time and end with a call to action, just like you would in every sales pitch. However, remember to keep the CTA light in cover letters, such as “I look forward to discussing this position with you further.” 

The closer below misses the mark on many aspects since it doesn’t relate to any essential elements of the sales rep position.

Lacking information in this one! 

I believe my experience and education make me a great fit to be your next sales representative. I look forward to discussing this position in more detail with you soon. 

Jasmine Davis

Instead, write a closer like the one below that relates back to Johnson & Johnson’s mission while citing key skills like competitor analysis that they’re seeking in the position. 

A well-rounded closer based on company needs! 

If you can’t find a sales hiring manager’s name, simply leading with “Dear [name of company] hiring team” still works well. Just ensure the rest of your cover letter is highly specific to the company’s mission and skills they’re seeking, like lead gen or cold calling. 

As with your sales representative resume , one page will be the optimal length. You want to keep it concise and relevant to the company’s primary needs, like consultative selling or product presentations, to ensure you catch the hiring manager’s attention. 

You can keep a similar structure for each sales rep cover letter you write, but the details should be uniquely written to each company’s mission or needs. It’ll help you optimize for success when one company focuses on cold calling, whereas another emphasizes event marketing. 

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Sales Representative cover letter example

Cover letter header

Cover letter greeting, cover letter introduction, cover letter middle part (body), how to close a sales rep cover letter (conclusion and sign-off).

For Sales Representative novices and veterans alike who are pursuing a new job, the value of a well-crafted cover letter cannot be overemphasized. Even if there is no application requirement to submit a cover letter along with your resume, opting not to include one makes no sense for those who are serious about their next career move. 

In fact, you could be doing yourself a disservice by overlooking the resume’s inherent limitations. As Hays global recruiting agency advises job seekers, cover letters can make all the difference in compensating for what resumes tend to lack in the way of personality and context. “So use the cover letter as your opportunity to add depth and dimension to the sort of candidate that you are.”

Yes, your resume is designed to function as a stand-alone document in outlining essential job qualifications and background. But the potential to influence recruiters is greatly diminished without a cover letter, which has a distinctively different but complementary purpose: to introduce yourself in a manner that is at once more directly informal and readily engaging. 

Sales Representatives who have mastered the art and science of positive first impressions can well appreciate that cover letters are like an extended handshake in writing … a throwback to the days when job hunters would walk into an office with no appointment and ask if the employer was hiring before leaving their resume at the front desk.

This guide, incorporating a Sales Representative cover letter example, looks at the following aspects of writing a winning cover letter:

• The best format for a cover letter and components it should include
• How to maximize the impact of each cover letter part: header, greeting, introduction, body and conclusion
• Writing psychology to reveal the person inside the professional (backed up by cover letter samples of actual writing).

Best format for a Sales Representative cover letter

What’s the difference between a winning sales presentation and an outstanding Sales Representative cover letter? The short answer is a well-chosen format that includes all the necessary components plus the writing style to maximize the effect of each section.

Consistently apply this cover letter format containing these components in the same order:

• Letter introduction
• Cover letter middle paragraphs (body)
• Cover letter ending (conclusion / call to action + sign-off).

There is no magic formula for cover letter writing, any more than your best sales presentation is cooked up from a secret recipe. But there is a proven, simple cover letter writing approach that starts with keeping it simple and keeping it short: 300 to 400 words, never exceeding a single page and with ample white space for ease of reading.

According to hubspot.com , an effective sales presentation tells a compelling story, highlights your value proposition, aligns with your audience's needs and desires and ends with a strong call-to-action. 

Below is a cover letter example that you can use as basic inspiration for your own application document. Alternatively, you can take the cover letter sample writing if it’s particularly applicable to your own experience (just remember to make it unique, there’s nothing worse than a copy-pasted cover letter).

Dear Ms. Underhill,

With a seasonal product such as garden furniture, you need a sales rep who can go into marketing mode for half a year and sales mode for the other half. Having been a rep for two gardening manufacturers previously, I understand the investment that this requires.

My career began with a sales management degree from Northwestern University and a graduate placement selling hot tubs. It was a perfect introduction to selling a high-value seasonal product and many conferences and events later, I had perfected my sales pitch. In my first two years as a sales rep, I skyrocketed my region’s sales by 80%, attracted 55 more customers and won the national sales prize in my second year.

I have just left a role with your competitor due to a change of company ownership – they brought in their own sales team. This was disappointing, as I took great pleasure in eating away at your market share (the net gain for my previous employer was 6%), but after an acrimonious exit and on finishing my gardening leave, I am keen to stay in garden furniture and feel that my three years of direct experience will prove useful.

My accomplishments there are readily transferable:

• Developed a marketing brochure that increased ATV by 35% on tables and chairs.
• Cultivated a sophisticated sales pipeline, including social media in the sales funnel.
• Negotiated payment terms from 60 days to 51 days on average.
• Sourced new products at exhibitions and sourcing trips with the company buyer.

I know that we have met before, but as I was a rival rather than a potential hire, I hope that the current circumstances may be a little more interesting. I would love the opportunity of an interview to discuss the market and how I might contribute to your sales team.

Tyler Bellinger

As you can see, this cover letter example bridges the gap between a human connection and a professional track-record. While the cover letter sample writing may not be applicable to your own personal story, you can take the methods used here to enrich your own application letter.

We invite you to browse through these sales-related cover letter examples:

• Sales Executive cover letter sample
• Sales Manager cover letter sample
• Sales Assistant cover letter sample
• Account Manager cover letter sample
• Sales Associate cover letter sample
• Sales cover letter sample

Just as a sales presentation incorporates visually appealing design elements to create a distinctive identity and consistent look, your cover letter header provides another opportunity to stand out and stay readily accessible. An eye-catching advantage can win your cover letter more than a passing glance in the crowd of many others. 

But the header’s importance is practical as well as esthetic. As the place where your name, occupation and contact information appears clearly and prominently, it ensures anyone in the hiring manager’s office, department, or organization can readily identify where your job application came from and how to reach you easily. It’s not unusual for printed copies of a cover letter to go missing on someone’s desk, or even for an electronic file to end up in the wrong online or downloads folder, thus giving the header a useful ID label purpose. 

A matching pair

It’s not unheard of for a cover letter to become separated from the corresponding resume in a busy hiring staff office. So making them a matched pair makes good sense: one or the other is easier to spot and recognize as belonging to you. 

A matching Sales Representative cover letter and resume reinforces you have your act together down to every polished detail. It’s one more way to illustrate your regard for the target audience of a sales presentation —  in this case the recruiter on the receiving end of your job application. You understand not only what the employer needs and wants from a top-flight sales representative, but how to make it easy for the recruiter to literally see right away what you have to offer.

If you are stuck for ideas or time, check out the dozens of cover letter samples and cover letter templates available at resume.io. Click on the most appealing cover letter example, type in your replacement text, and that’s it. Your cover letter design and formatting step is done. It’s just as easy to come up with a matching cover letter and resume pair this way.

Whatever document style you go with this time, you will naturally want to change it up next time. Again, you can’t go wrong with a customizable template from resume.io.

Aim of the cover letter header: Stand out in the crowd of job applicants by attracting the right brand of visual attention. Convey that you are a polished Sales Representative with regard for detail and accessibility in delivering the whole integrated package.

Nothing could be simpler than to properly address a cover letter greeting, except for the kind of slips that can happen by taking that simplicity for granted. We are guessing that won’t happen to you, being a Sales Representative, especially if you start off with “Dear …” 

As you can see from the cover letter sample presented at the start of the article, “Dear ...” is usually the most failsafe and widely accepted business letter salutation. It’s courteous and respectful, without sounding too stuffy, and almost always appropriate. Alternatives such as “Greetings,” “Hello” or “Hi” may be fine in some circumstances but use discretion regarding the company, culture or familiarity with the person being addressed.

What comes next — “Dear < who >”? 

A job applicant’s cover letter should always be addressed to a specific person if the recipient’s name can be determined. However, unless it’s someone you know personally or well enough to address on a first-name basis, the correct form of greeting is “Dear Mr. Black” or “Dear Ms. Blanco.”

Most Sales representatives have likely heard different versions of this customer service advice hundreds of times, as author and speaker Jeff Mowatt puts it: “If you deal with customers, the two most important words are not please or thank you, but are your customer’s first and last names.“ 

The same evidence-based psychological principle — from infancy, our brain is hardwired to respond positively to the sound of our own name — applies to cover letter greetings. The proper business communication form is “Dear Mr. or Ms. Surname.”

If you are unsure or have no idea who your cover letter should be addressed to, make every reasonable effort to find out. First check the job listing to see if any contact information is provided for the hiring manager (or other cover letter recipient). Failing that, check the company’s website and other online sources such as LinkedIn or industry-related sites.

As a last resort, these workarounds are preferable to the generic cover letter examples of  “To Whom It May Concern.” Even if you can’t come up with anyone’s name, a greeting along these lines at least indicates your cover letter is targeting a specific employer and/or position: “Dear Company Name Hiring Manager,” “Dear Department Name Recruitment Officer” or “Dear Job Title Hiring Team.” 

Aim of the cover letter greeting / salutation: Addressing the hiring manager (or other recipient) by name is professionally appropriate while also creating a personal connection with the employer.

Next up is a cover letter introduction designed to resonate right away. When it comes to sales introductions, you’ve learned how to hit the mark every time with a customer-winning first impression. How can your cover letter introduction win the chance to show and tell that to your next employer?  Consider how this cover letter sample intro immediately shows you understand the employer’s needs and priorities:

You probably learned from some top-notch trainers and read all the right books on rapport-triggering sales openers. Maybe you could write a book or two yourself on how to gain sustained attention from customers within minutes of an introductory greeting that is equal parts personable and professional. But you only have a few carefully worded opening lines in a cover letter to catch and hold the hiring manager’s interest for longer than the few seconds spent skimming on average. 

• Awaken this hiring manager’s interest in you as an interview-worthy applicant.
• Why do you want this sales opportunity? What motivates you to make this your next career move?
• Why would you be perfect for this job? What blend of talent, personality, experience and work ethic do you bring to the table
• Shift perspectives:“what’s in it for this employer?”
• Provoke enough curiosity in the recruiting manager to keep reading more. Make it all about “what’s in it for you (sales representative job applicant)?”
• Waste your breath stating the obvious: “I am applying for the administrative officer position at ABC Inc., as advertised on DEF.”
• Make it all about “what’s in it for you (Sales Representative job applicant)?”
• The person reading your cover letter already knows that, and is also quite aware of your motives in expressing an interest in this job: you want an interview!
• Squeeze too much information that discloses too much of your story in the cover letter introduction.

Aim of the cover letter introduction: Grab the recruiter’s attention by focusing your strongest  selling suit on what the job and the employer require.

Just as an effective sales presentation gains traction in the middle section, the cover letter body carries on with highlights of your compelling success story. You’ve got this! That is, as long as keep the focus where it belongs: not on yourself but on your audience. Normally that would be the customer, but here it’s the employer you are trying to convince. What does this employer need and what advantage do you offer over other Sales Representatives whose resumes might appear to measure up just as well?  Check out how our cover letter example quickly emphasized facts and figures to prove the candidate’s record in the cover letter middle paragraph: In my first two years as a sales rep, I skyrocketed my region’s sales by 80%, attracted 55 more customers and won the national sales prize in my second year.

Pull substance from your resume but never in such a way that replicates or rehashes the content. Your cover letter is the place to add meaningful context and interpretation. Obviously, your sales track record holds the center-stage spotlight from various angles. Financial profits and market share growth are easy to quantify in dollar amounts. But flesh in this section of your cover letter with anecdotes for added color and shade. Showcase your special talents and interests. Let your personality shine through — especially your passion for the products or services you believe in wholeheartedly and the people you interact with on all sides of the selling process.

Drawn from interviews with a cross-section of leading business experts, Business News Daily compiled this list of 14 traits that most successful salespeople have in common .

These sales professionals:

• care about the customer's interests
• are confident
• are always on
• are resilient
• are extroverted
• are good listeners
• are multi-taskers
• provide insight
• are persistent
• are focused
• are optimistic and upbeat
• have a broad worldview and cultural understanding

Aim of the cover letter body: Illustrate how this employer would benefit from your contributions as a seasoned sales representative with an outstanding track record.

Perhaps the tightest parallel between a sales presentation and a Sales Representative cover letter lies in the closing. The purpose in each case is to provide an ending that actually aims to secure, rather than conclude, the relationship. The tone of both is persuasive, confident and upbeat, with the door left open for further interaction and follow-up.

However, that does not mean the fate of your job application should be left up in the air by a cover letter conclusion that is too open-ended. If the hiring manager is still reading at this point, your cover letter has already scored some big wins towards the desired outcome: an interview. So what happens now? How do you want the recruiter to feel, think and respond as you wrap up the closing?

Let’s go back and see how we closed our cover letter sample:

What every cover letter requires in the final paragraph, just like every effective sales pitch, is a call to action. Before signing off, you need to gently but firmly nudge the employer in the direction of inviting you for an interview. And that’s it! You can now sign off with a simple closing salutation like “Sincerely,” above your name.  “Best regards” or even “Best,” are fine also. 

Aim of the cover letter closing: End on an enthusiastic note that implies you anticipate the hiring manager will be in touch soon.

Writing and selling psychology

This guide has drawn comparisons between a winning sales presentation and an effective cover letter. In both instances, the perspective and needs of the target audience  — customer and employer, respectively — should take precedence. 

Listening skills are the key to making that connection, Timothy Tolan, Tolan Group CEO and managing partner, told a Business News Daily interviewer, “Great salespeople sell solutions to problems, and they do that by understanding and listening to the customer."

In the same article, Mark Stevens, CEO of Almost Science , spoke about subtlety as a selling trait: "Great salespeople never look like they are selling anything. They are educating, instilling faith and confidence. They are quietly and invisibly demonstrating why customers should believe in them and, in turn, buy from them." 

Infusing personality into a sales pitch or cover letter can enhance their effectiveness as communication tools.

Renowned personal and professional development leader Brian Tracy contends,“Your personality is more important than your product knowledge and your selling skills. So focus on continuous improvement, and become a well-read professional.”

Psychological insights into storytelling as a selling technique are also interesting and potentially helpful when writing a persuasive cover letter. 

Matt Sunshine at hubspot.com explains: “The power of storytelling stems from our ability to empathize with characters who face familiar challenges, persevere, and overcome. In a salesperson’s case, you’re trying to sell a product or service through that same medium. Storytelling humanizes your pitch and process, and it creates lasting connections with prospective customers.”

Key takeaways

• Sales presentations and Sales Representative cover letters have common ground, notably the persuasive goals, target audience angle and opportunity to let elements of personality shine through.
• The need to establish an immediate direct connection with the hiring manager in your cover letter by addressing the employer’s needs is crucial.
• Taking the employer’s perspective gives job applicants an edge over candidates whose approach is relatively impersonal and generic.
• Like an effective sales closing, every cover letter should conclude with a call to action encouraging the recruiter to respond with an interview invitation.
• Use our sales cover letter examples .

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Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Published: April 20, 2022

A strong sales cover letter can do a lot for you as an applicant — like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.

That said, stringing cover letters together is often one of the more grating, monotonous tasks job seekers have to put up with — but while putting a sound sales cover letter together can be a chore , it doesn't necessarily have to be a challenge . There are some key tips, strategies, and structures you can fold into your letters to make them as compelling as possible.

Let's take a look at some of those tricks, review how to arrange your sales cover letter, and see an example of what a solid one looks like in practice.

Sales Cover Letter Tips

Keep it concise..

You should aim to keep your cover letter between three to five paragraphs, and under no circumstances should it be more than one page. Employers fielding a high volume of applications could be leafing through hundreds of cover letters every day. If you're too long-winded — stringing together a multi-page history of your entire professional life — you're going to get overlooked.

Use a professional font.

A cover letter is a professional document, so it warrants a professional presentation. Don't get too cute with your font selection or colors. Go with something like Times New Roman, Arial, or Calibri — and always have the text be black.

Avoid flowery language without sacrificing flow.

You're not writing an English essay or preparing for a poetry slam here. Again, you want to keep things professional. Avoid flowery phrases like, " At your leisure " or " Please find attached herewith. ” That said, you want your letter to flow and sound natural, so try not to come off too stiff.

Highlight relevant skills.

Pore over the listing for the role you're applying for. What is the company in question looking for? What specific skills and qualities do they call out in the job description? Once you have those questions squared away, try to find ways to include those elements in your cover letter.

Reference quantifiable achievements.

In most cases, employers won't look at the skills you highlight and just take you at your word — you need to point to hard, quantifiable results that demonstrate you're the real deal.

How to Write a Sales Cover Letter

If you’re applying to a conservative company or work in a formal industry — like finance, healthcare, or law — include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.

But if you’re applying to a less formal place, you can probably get away with simply writing your name and email address — followed by a space and the company's name and email address.

Maybe you’re not sure who will be reading your cover letter — but don’t write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager’s name.

Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager Joyfull" and see if you can find the team’s leader on LinkedIn. When applying to a conservative company, write “Dear Mr./Ms. [Last name].” When applying to a startup or relatively relaxed organization, write “Dear [First name] [Last name].”

Your intro paragraph should highlight why you’re a great fit. It’s a high-level overview, rather than an in-depth exploration of your work history and qualifications, so keep it under four sentences.

The standard cover letter opening line is something along the lines of:

"I’m interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. "

While these sentences might not kill your chances of getting the job, they generally don’t help. You want to grab the reader’s attention and sell yourself from the very start — so don't be reluctant to try a personalized, compelling line that will draw the hiring manager in and make them want to read more.

Here are a few examples:

" I love working with small businesses — in fact, I’ve helped more than 300 in the past year at my current job — which is why I’m so excited about the chance to help SMBs discover Joyfull. "

" Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position. "

Do you know a current or former employee who speaks positively about the company? Mention them in your intro. In some cases, you might have their referral — either by submitting your application or connecting you with the hiring manager — but even if you don't, you can still drop their name.

For instance, you might say something like, "As a self-starter who thrives in autonomous, results-oriented environments, I’m drawn to the BDR role at Red Shelf. I’ve heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team."

First Body Paragraph

In this paragraph, choose a relevant work experience. What does "relevant" mean? You’re trying to show your existing abilities and knowledge map well to the role you’re applying for, so if you currently work in retail and you want to become a business development rep, you might write:

" As a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality, and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales — both skills I’d use as a HubSpot BDR. Finally, it’s made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads. "

Second Body Paragraph

The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role you’re applying for. Imagine you’re currently an AE applying for a manager position. Your second section could read:

“ In the past 16 months on the Pacific West team, I’ve taken several opportunities to grow my leadership abilities. I started a mentorship program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success — the half-year retention is 20% higher for participants versus those without mentors. As a sales manager, I’d continue to look for ways to support, mentor, and train my salespeople so they can maximize their potential. "

Third Body Paragraph

If you have another relevant experience, discuss it here. But you don’t have to add a third paragraph just for the sake of adding one — a lot of the time, a shorter cover letter is better, provided you can convey an appropriate amount of relevant information.

Let’s suppose you’re applying for a sales engineer role — a highly technical and demanding job that likely warrants a three-paragraph cover letter. You could say something like:

"After spending two years in customer support, I’m in my element when answering product-related questions. There’s nothing I enjoy more than getting a challenging ticket I can dig into — and there’s nothing more satisfying than finally solving it. As a sales engineer for HubSpot, I’d get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills I’ve honed as a support rep."

This section doesn’t need to be long or flowery. Many people end with unnecessary statements like, "Please let me know if I can provide any more information” or "Thank you for your consideration."

The problem with these? A hiring manager can safely assume you’ll give more info if asked and are appreciative of their time. You’ll seem like every other applicant who’s grabbed a generic template from the internet — which, okay, you might be doing, but they don’t need to know that.

Instead, reiterate your interest with a strong summary line like:

“The best days at work are usually the longest and most demanding — because I go home knowing I’ve helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations.”

Sales Cover Letter Template

Dear Jane Doe,

I’m passionate about [helping X type of customer, solving Y goal, working in Z industry] — which is how I found the [open position] at [company name]. The more I learned about [company’s] mission to [insert mission here, i.e. “improve the remote working experience,” “make personal finance easy”], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. “Customer Development”] team.

As a [title] at [current employer or skill], I’m responsible for [doing X and Y]. This has helped me develop [ability] -- in fact, [insert proof of your skill, e.g. “my boss recently said I was one of the most resourceful employees he’s ever had” or “I’m known for my ability to stay collected and take the lead during high-pressure situations.”] I’d use [X skill] as your [job title] to [achieve main objective].

I’m also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You’re looking for someone with [X skill/character traits], and I believe I’m a good fit.

Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future -- I hope I get the opportunity to contribute.

[Your name]

Sales Cover Letter Example

Why It Works

This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.

By alluding to the fact that they're familiar with the vertical the role serves, the applicant establishes the relevance of their experience — and by touching on elements like their experience with mentorship, they're demonstrating their growth potential within the role.

If you're in the middle of a job hunt, odds are you're going to write your fair share of cover letters — so knowing how to put a compelling one together is in your best interest. It might be the difference between ultimately landing a sales role and not even popping up on an employer's radar.

Don't forget to share this post!

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Five fill-in-the-blank cover letter templates to help you impress recruiters.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

14 Professional Sales Representative Cover Letter Examples for 2024

Your sales representative cover letter must immediately highlight your capacity to generate revenue. Demonstrate your track record with concrete figures to bolster your credibility. In the second paragraph, show your understanding of customer relationship management. Such insights set you apart and show you're more than just a numbers person.

All cover letter examples in this guide

Entry-Level Sales Representative

Advertising Sales Representative

Field Sales Representative

Medical Device Sales Representative

Regional Sales Representative

Sales Account Executive

Sales Account Manager

Sales Development Representative

Sales Support Representative

Technical Sales Representative

Telesales Representative

Territory Sales Representative

Wine Sales Representative

Cover letter guide.

Sales Representative Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Sales Representative Cover Letter

Key Takeaways

By Experience

Crafting a sales representative cover letter can be daunting, especially if you're deep into the job hunt and realized it's a crucial step you can't skip. Instead of echoing your resume, your cover letter should spotlight your proudest achievement with a compelling story. Striking the right balance between formality and originality means steering clear of clichés. Remember, brevity is key – keep it to one page to make a strong, concise impression.

• Step your best foot forward in the sales representative cover letter introduction;
• Be inspired by other professionals' certified cover letters;
• Structure your sales representative cover letter to feature what matters most;
• Close off your sales representative cover letter to make a memorable impression on recruiters.

But where to start writing? Upload your resume into Enhancv's AI, which will prepare your sales representative cover letter (all you need to do is personalize it, and you'll be good to go).

If the sales representative isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Sales Representative resume guide and example
• Sales Specialist cover letter example
• Account Coordinator cover letter example
• Sales Administrator cover letter example
• Wine Sales cover letter example
• Sales Promoter cover letter example
• Convenience Store Manager cover letter example
• Sales Engineer cover letter example
• Sales Recruiter cover letter example
• Sales Advisor cover letter example
• Leasing Manager cover letter example

Sales Representative cover letter example

Payton Webster

Cleveland, OH

+1-(234)-555-1234

[email protected]

• Quantifiable achievements: The cover letter highlights specific achievements, such as improving sales efficiency by 25% and securing a $1.5 million revenue increase. This not only demonstrates the candidate's capability but also shows potential employers their ability to produce tangible results.
• Relevant experience: Citing the leadership role in managing sales representatives and reaching a record sales milestone of $5 million speaks to the candidate's ability to successfully oversee and motivate a team, which is crucial for a Sales Representative position.
• Strategic initiatives: The implementation of a revamped CRM system shows the candidate's strategic thinking and problem-solving skills. It illustrates their proactive approach to enhancing customer relationships and operational efficiency – key aspects of a business development role.

The format of your sales representative cover letter: structure, fonts, margins, and more

Your sales representative cover letter should include a header (with your name, position, and date); a greeting and introductory paragraph; a body and closing paragraphs; and an optional signature.

Remember that you're writing your sales representative cover letter for recruiters - as the Applicant Tracker System won't scan this content.

Here are a few more tips and tricks to keep in mind when formatting your sales representative cover letter:

• Use the same font in your sales representative cover letter and resume . We recommend modern fonts, e.g. Lato and Rubik, to help you stand out, instead of the stereotypical Arial and Times New Roman.
• Each paragraph should have single spacing, which is already set up for you in our cover letter templates .
• Our cover letter builder follows industry standards for your sales representative cover letter formatting - with a one-inch margin, surrounding your content.
• Always export your sales representative cover letter in PDF to ensure the image or text quality stays the same and your writing isn't moved about.

The top sections on a sales representative cover letter

• Header: This section includes the applicant's contact information, the date, and the recruiter's contact information, providing a professional appearance and easy reference for follow-up.
• Greeting: Personalize the greeting by addressing the hiring manager by name, which demonstrates attention to detail and a personalized approach, key skills in sales.
• Introduction: Open with a strong statement that summarizes the candidate's enthusiasm for the role and relevant experience, grabbing the recruiter's attention and mirroring the ability to quickly engage a potential client.
• Sales Pitch Body: Focus on previous sales achievements, quantifiable results, and relationship-building skills, likening the cover letter to a sales pitch where the candidate is the product.
• Strong Closing Call to Action: End with a compelling closing that reiterates interest in the position and includes a proactive call to action, reflecting the sales expertise in closing deals and moving forward to the next step.

Key qualities recruiters search for in a candidate’s cover letter

• Proven sales track record: Demonstrates ability to meet and exceed sales targets, illustrating a history of success and goal achievement.
• Persuasive communication skills: Essential for convincing customers to purchase products or services and effectively addressing objections.
• Relationship-building expertise: Important for developing and maintaining strong connections with clients, leading to increased loyalty and repeat business.
• Adaptability and flexibility: Allows for adjusting sales techniques and strategies to different clients or market changes, ensuring consistent performance.
• In-depth product knowledge: Enables the sales representative to confidently discuss product features, benefits, and value propositions with potential buyers.
• Negotiation and closing abilities: Critical for securing deals and ensuring profitability, showcasing the representative’s skill in finalizing sales effectively.

Greeting recruiters with your sales representative cover letter salutation

What better way to start your conversation with the hiring manager, than by greeting them?

Take the time to find out who the professional, recruiting for the role, is.

Search on LinkedIn, the company website. And for those still keen on making a fantastic first impression, you could even contact the organization, asking for the recruiter's name and more details about the job.

Address recruiters in the sales representative greeting by either their first name or last name. (e.g. "Dear Anthony" or "Dear Ms. Smarts").

If you're unable to discover the recruiter's name - don't go for the impersonal "To whom it may concern", but instead use "Dear HR team".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Recipient's Name],
• Dear [Department] Team,
• Dear [Company Name] Recruiter,
• Dear [Job Title] Hiring Committee,
• Dear [Mr./Ms./Dr.] [Last Name],

Your sales representative cover letter intro: showing your interest in the role

On to the actual content of your sales representative cover letter and the introductory paragraph .

The intro should be no more than two sentences long and presents you in the best light possible.

Use your sales representative cover letter introduction to prove exactly what interests you in the role or organization. Is it the:

• Company culture;
• Growth opportunities;
• Projects and awards the team worked on/won in the past year;
• Specific technologies the department uses.

When writing your sales representative cover letter intro, be precise and sound enthusiastic about the role.

Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.

Storytelling in the middle (or body) of your sales representative cover letter

You've got your whole resume sorted, detailing your achievements and skills. What else can you write in your sales representative cover letter ?

For starters, take the time to re-assess the job requirements and re-discover the most crucial skills and requirements (or keywords).

After making a list of these important keywords, look back on your experience to select just one of your past accomplishments.

Choose the achievement that is the most noteworthy, relevant to the role, and matches the required skills.

Use the next between three and six paragraphs to narrate how:

• you've grown your skill set, thanks to your achievement;
• you'd use the know-how you've gained in your new role;
• your accomplishment could help your potential employers grow.

Remember that recruiters don't need a retelling of your whole resume, but want to find out what makes you, you.

Final words: writing your sales representative cover letter closing paragraph

The final paragraph of your sales representative cover letter allows you that one final chance to make a great first impression .

Instead of going straight to the "sincerely yours" ending, you can back up your skills with a promise of:

• how you see yourself growing into the role;
• the unique skills you'd bring to the organization.

Whatever you choose, always be specific (and remember to uphold your promise, once you land the role).

If this option doesn't seem that appealing to you, close off your sales representative cover letter with a follow-up request.

You could even provide your availability for interviews so that the recruiters would be able to easily arrange your first meeting.

No experience sales representative cover letter: making the most out of your profile

Candidates who happen to have no professional experience use their sales representative cover letter to stand out.

Instead of focusing on a professional achievement, aim to quantify all the relevant, transferrable skills from your life experience.

Once again, the best practice to do so would be to select an accomplishment - from your whole career history.

Another option would be to plan out your career goals and objectives: how do you see yourself growing, as a professional, in the next five years, thanks to this opportunity?

Be precise and concise about your dreams, and align them with the company vision.

Key takeaways

We hope this sales representative cover letter writing guide has shown you how to:

• Format your sales representative cover letter with the mandatory sections (e.g. header, greeting, intro, body, and closing) and select the right font (P.S. It should be the same as the one you've used for your resume);
• Substitute your lack of professional experience with your most noteworthy achievement, outside of work, or your dreams and passions;
• Ensure recruiters have a more personalized experience by tailoring your cover letter not just to the role, but to them (e.g. writing their first/last name in the salutation, etc.);
• Introducing your biggest achievement and the skills it has taught you in your sales representative cover letter body;
• Write no more than two sentences in your sales representative cover letter introduction to set the right tone from the get-go.

Sales Representative cover letter examples

Explore additional sales representative cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

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Sales Representative Cover Letter Samples & Examples That Worked in 2024

Mastering a sales representative cover letter is your first step to catching a potential employer's attention. After all, as a sales rep, you're the frontman of a company, responsible for drumming up sales and nurturing customer relationships.

Now, let's translate that knack for connection into a powerful cover letter. Follow our practical tips, take inspiration from our examples, and make use of our templates to create a cover letter that effectively highlights your sales charisma.

Keep reading and learn:

• What to include in your sales representative cover letter header & headline
• Why you should tailor your cover letter for specific employers
• How to grab an employer’s attention with your cover letter introduction
• Ways to highlight your best qualifications as a sales representative
• What key details to include to make your cover letter conclusion persuasive
• Where to access the best job search resources for sales representatives

1. How to craft an effective sales representative cover letter header & headline

A cover letter header and cover letter headline are the first key elements to focus on creating for your sales representative cover letter .

Starting with your header, this element is typically placed in the top left corner of the document and should include your name, your professional title, and your professional contact information.

Your header will also include the name and address of the company you are applying to.

Here is an example of a well-formatted sales representative header

Paul Jones , Sales Representative (123) 456-7890 | [email protected] | linkedin.com/in/paul-jones

To: Axel Sales Solutions 1234 Street Address Kent, WA 98030

After your header is crafted and in place, you can create your headline.

A headline is essentially a title for your cover letter, covering the most important and compelling points to hook the employer’s attention.

Here is an example of a well-written sales representative cover letter headline

My Top 3 Skills as a Sales Representative & How I Will Use Them to Boost Your Department’s Sales

Let your cover letter write itself — with AI!

2. how to tailor your sales representative cover letter for specific employers.

Anytime you write a cover letter as a sales representative, it is incredibly important to find ways to make it sound exclusive to a specific employer. As a result, the employer will see that you have taken the time and effort to make your letter stand out from other candidates’ letters .

To do this, you must tailor the content of your letter to be highly relevant to each employer’s specific needs. Uncovering these needs requires you to research the employer thoroughly before beginning the writing process.

Key pieces of information to look for include:

• The employer’s values and company goals
• Current clients or projects the company is involved with
• Who at the company reviews job applications

This last detail is what you will use to create a personalized greeting — a type of greeting that addresses one specific person and lets them know the letter is tailored.

Here are 3 examples of personalized sales representative cover letter greetings

• Dear Mr. Jack Smith,

Dear Hiring Manager Jack Smith,

• Dear Mr. Jack Smith & the Sales Team,

3. How to build a compelling sales representative cover letter introduction

The introductory paragraph to your sales representative cover letter is arguably one of the most important paragraphs in the entire letter.

Here, you will include the most impressive details about yourself, using them to grab the employer’s attention and compel them to continue reading through your letter.

These details may include:

• A brief overview of your professional history and goals
• A statement on why you are enthusiastic about applying to this company
• A mutual acquaintance (when possible) — mutual acquaintances serve as great professional references and show the employer you already have established connections to their company

Here is an example of a great introduction from a sales representative cover letter

I am a sales representative with 5+ years of specialized experience selling and promoting cosmetics. As your business and brand is one of the most well-known in the cosmetics industry, it brings me great excitement to be considered for this opportunity. Your business’s cosmetics engineer, Ms. Jane Henry, is one of my professional mentors and strongly recommended I apply for this position with your company.

Find out your resume score!

4. How to highlight your best qualifications as a sales representative

Once your introduction is out of the way, you can begin providing the employer with even greater details about your best skills and accomplishments as a sales representative.

When describing these qualifications, make sure to include details that are highly concise but also relevant, specific, and quantifiable.

Here are 6 skills to describe in a sales representative cover letter

• Lead generation
• Prospect nurturing
• Sales tactics
• Negotiation
• Communication (describe your exact communication style)
• Sales presentations

Here is an example of how to describe an accomplishment in a sales representative cover letter

As a sales representative for [Former Employer], I was one of the top sales representatives each month for the duration of the three years that I worked there. Each quarter, I exceeded my target sales goals by an average of 25% and achieved 15% higher sales on average than my fellow representatives.

5. What key details to include to make your cover letter conclusion persuasive

To finish off your sales representative cover letter strong, you need a persuasive conclusion that encourages the employer to contact you.

You should not only reiterate your appreciation and excitement about the opportunity but also include the best times and methods for contacting you throughout the week.

Here is an example of an effective sales representative cover letter conclusion

I am incredibly eager to learn more about this opportunity and your hard-working sales team, and I hope to hear from you within the week. The best time to reach me is between 7 a.m. to 4 p.m. Mondays through Fridays at (123) 456-7890. I greatly look forward to hearing from you.

Warm Regards,

[Applicant Name]

6. The best job search resources for sales representatives

In the dynamic world of sales, landing your ideal job requires a blend of tenacity and strategy. To aid your search, here are some top-notch resources tailored for aspiring sales representatives:

• Job search websites:  Mainstream platforms like Indeed , Glassdoor , and LinkedIn are replete with job listings for sales roles. For more sales-centric options, give SalesGravy or SalesHeads a go.
• Networking:  Cementing connections is key in sales. LinkedIn is a great platform to network with sales professionals, get industry updates, and even find mentorship opportunities.
• Recruitment agencies:  Firms like Aaron Wallis Sales Recruitment  or  BMS Sales Specialists  focus specifically on sales roles and can give your job search a focused direction.
• Professional organizations:  Join groups like the National Association of Sales Professionals (NASP) or The Sales Association . They offer networking events, workshops, and even job boards for members.
• Online learning platforms:  Upskill with specialized sales courses on Udemy , Coursera , or LinkedIn Learning . 

Remember, the journey of job hunting is often a numbers game - the more resources you utilize, the higher your chances of success!

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two .

Sales Representative Cover Letter FAQ

What should i include in my sales representative cover letter.

Your sales rep cover letter should highlight your sales expertise, ability to build relationships, and drive to meet targets. Include your contact details, a professional greeting, a brief introduction, and your relevant experience and achievements. Wrap it up with a closing statement expressing your eagerness for the role and your signature.

How can I make my sales rep cover letter stand out?

To make your cover letter shine, try weaving a compelling story about a sales deal you closed or a time you surpassed targets. Use metrics where possible and show enthusiasm about the chance to contribute similarly to the hiring company.

Do I need a different cover letter for each sales rep job application?

Yes, each cover letter should be tailored to the specific sales role you're applying for. Pay close attention to the job description and incorporate key skills and responsibilities into your letter.

How long should my sales representative cover letter be?

Keep your cover letter concise and impactful, ideally no more than one page in length. 

What tone should I use in my sales rep cover letter?

Your cover letter should reflect your personality and professional demeanor. While it's important to be formal, ensure the tone is also enthusiastic and persuasive - traits crucial in sales roles.

Julia Belak

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

All sales cover letter examples

• Account Executive
• Real Estate
• Sales Director
• Salesforce Administrator
• Sales Manager

All sales representative cover letter examples

Related sales representative resume examples

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How to Write a Sales Cover Letter (Examples & Templates) for All Sales Positions

If a cover letter seems a bit old school to you, think again. According to a recent survey by ResumeLab , cover letters are still an important component of the decision-making process among 83 percent of hiring managers, recruiters and HR staff. Moreover, 83 percent of respondents claimed that they would interview a candidate with a great cover letter, even if their resume isn’t up to par.

That said, you’ll still need a solid track record or educational background to snag the interest of an employer. But with a sales cover letter in hand, your next job search will become that much easier, whether you’re an entry-level job seeker or you’ve cultivated a LinkedIn resume that turns heads.

Why is a Sales Cover Letter Important?

Cover letters tell your potential employer who you are before you even walk in the door for a sales job interview , and it makes said interview that much more likely. Even if writing such a letter feels uncomfortable and you’d prefer to let your experience do the talking, this is still an invaluable skill to have.

5 Cover Letter Tips for Today’s Sales Professionals

Writing a professional cover letter for a sales job might not feel intuitive yet, but that doesn’t mean it has to be hard. The following tips will start you off on the right foot.

Be Clear And Concise

A cover letter is not an aria. It’s not a soliloquy or a monologue. It’s certainly not a rant. No, you can think of it as a short informational pamphlet—and the subject is you.

Rather than waxing poetic about your thoughts, feelings, or even your goals, stick to the main points, including who you are, what you’ve done so far, and what you can do for the company for which you’d like to work. Keeping your letter short and sweet can increase application success.

Make it Easy to Read

Hiring managers go through hundreds of resumes at a time. The way you format your cover letter can either help or hurt your chances of standing out.

No, that doesn’t mean it’s time to throw in the fancy fonts and fun colors. Instead, format your cover letter with the goal of making it easy to read.

Follow best practices such as:

• Write short, concise sentences and remove unnecessary adjectives
• Make your paragraphs shorter, or use bullet points to make key ideas stand out
• Use clean, professional fonts at a size that’s easy to read

The overall goal is for hiring managers to quickly and easily see what makes you stand out beyond the rest of the applicants. Don’t hide your strongest selling points in small, swirly fonts and huge blocks of text!

Highlight Your Skills

It’s very important to highlight your sales skills in a cover letter. This is different from accomplishments, which we’re covering next. Your skills are a separate category, in which you describe what you bring to the table, regardless of whether you’ve used those skills in the past or not. Include such details as the apps, sales tools or programs you know how to use, languages you speak, and areas in which you’ve trained.

Example: I have 12 years of experience in enterprise sales , and have recently completed a course on Challenger Selling to increase my sales skill set. I happen to be fluent in Spanish, which has been a great help in closing deals in Latino markets.

While it is appropriate to include some reference to soft skills in your cover letter, limit it to a few. Any job applicant will claim they are a good problem-solver and a team player; it’s more important to share which skills make you stand out as a salesperson.

Example: When working with new customers, I consider myself a detective and my main tool is asking the right questions . This has helped me consistently identify leads that aren’t a good fit for the company right from our first conversation.

Showcase Relevant Achievements

In addition to putting your achievements on a professional resume , include a quick recap of them in your cover letter. Make those achievements quantifiable, using numbers and statistics from your sales reports or the company’s, and don’t hold back or engage in false modesty. This is no time to sell yourself short.

Example: I was the frontrunner for Employee of the Year at my company’s regional picnic, coming in at least 8 percent over my sales targets every quarter the previous fiscal year. I also took a course in enterprise sales and helped overhaul our company website to increase the user experience, following which we saw a 23 percent jump in conversions.

5 Steps To Writing A Sales Representative Cover Letter

So it’s time to write that letter and nail that sales representative position! But how exactly are you going to fit all the awesomeness that is you onto one page, single-spaced, in 12-point Helvetica font, without leaving anything out?

Good question, and as with all good answers, an analogy is called for: think of your cover letter as if it’s a highlight reel on your social media account. While your highlight reel can’t stand in for the hours you spend crafting witty tweets, it can give people a quick glance at who you are. And just like a highlight reel, the goal for your cover letter is to make others want to dig a little bit deeper.

A good sales representative cover letter should make your readers curious enough to learn more about you as a sales professional that they will want to ask you about yourself in person. Let’s take a look at how to make them do just that, in five easy steps.

1. The Header

Think of yourself as a sales hiring manager. How hard are you going to look for the contact information of a candidate if they can’t even bother to provide it somewhere obvious in the sales cover letter?

Answer: not very hard. That’s why every sales position cover letter needs a header. Usually, you’ll find it across the top, though sometimes the header runs along the side of the page. It needs to include your name, phone number, address, and any other contact information you might have.

Note that while cover letters to clients or professional colleagues might include your company name, a sales job cover letter should not. Under your info, put the date.

555.555.5555

[email protected]

December 19, 2022

Note that the header is different from the salutation, which includes the hiring manager’s contact information. Don’t confuse the two.

2. How To Greet the Employer

Here is where you greet your potential employer. It has two parts: the contact info and the salutation. First, include the same contact info you included for yourself, but relevant to the hiring manager: their name, basic info and company name.

Then greet them.

You can pick from a number of ways to do this, but if you know the manager’s name, that’s the simplest. “Dear Ms. Lannister” is always better than a “Hi there,” “Greetings,” “Dear Sir or Madam” or “To Whom It May Concern.” The former two are too casual, while the latter couple are old-fashioned and make it look like you haven’t bothered to look up their name.

Note: If you can’t be sure of someone’s pronouns, opt for a neutral “Dear Hiring Manager Lannister” or their full name.

3. The Introduction

As with anything else, you have very little time to make a good impression if you want the job. Whether you’re in software sales or yacht sales, you need to punch it right from the beginning.

The introductory paragraph should emphasize why you are an ideal candidate. Remember that this paragraph needs to entice the employer to read further, and readers will lose interest in a boring introduction. Include why you’re applying, any notable sales goals you’ve met or awards you’ve won, and a lead-in to the following paragraph.

Example: I was very excited to see the position of sales manager open at Winterfell Enterprises. In my ten years as an inside sales rep for Targaryen Inc., I have acquired a notable sales record, always meeting my quotas and earning Salesperson of the Year in 2020. I feel strongly that I’d be a great addition to your company as a sales manager.

4. The Body

Here’s where you flesh out your skills and achievements in more detail. Include items such as:

• Work experience
• Sales experience and sales skills
• Communication skills
• Time management abilities
• Achievement or award track record

Note that you should avoid bullet points, though you can use them in your sales resume. The same goes for detailing aspects of your education, with the exception being your degree (associate’s, bachelor’s, master’s, etc.), which is appropriate to mention.

Mostly, this is a sales pitch that should include why you’re the best candidate for the job. Your existing knowledge and abilities are critical to whether or not you can land the role you’re looking for, so don’t hold back. While you should never brag or pass on compliments you’ve gotten, you should share exactly why you would be a good fit for the position.

Bad example: I’m told I’m the best salesperson if you have a difficult deal that no one can seem to close.

Good example: I have consistently proved myself as an asset to my employers, closing more than a dozen deals last year that other employees were unable to nail down.

5. The Conclusion

The last paragraph of your sales cover letter should include a summation, references, and the fond wish that you hear from the hiring manager again. It’s okay to use humor here as long as it is tasteful and doesn’t become the focus on the letter.

Example: Thank you for taking the time to read this letter. My references are happy to hear from you at any time, and hopefully they will say nice things about me like they promised. I look forward to speaking with you if they do.

If you prefer a more serious tone, simply express your gratitude and desire to hear from them again.

Example: I appreciate your time in reading this letter. Please feel free to reach out to my contacts at any time, and I hope to hear from you soon.

Cover Letter Examples

There exist a wide variety of job positions in the sales world, with different focuses, locations and levels of seniority. No one size fits all when it comes to sales jobs, which is why you need to tailor your sales cover letter to the exact position you’re looking for.

Naturally, we can’t cover every possible job title in a single post. However, the following sales cover letter example list should give you a fairly good idea of what employers are looking for. Feel free to browse both the resume templates and the cover letter templates for ideas before writing your own.

Sales Associate Cover Letter

If you’re just beginning your career in sales , then chances are good you might find yourself at a retail location. From cell phone stores to electronics outlets, car dealerships to boutiques that pay on commission, these are great places to cut your sales teeth.

Just because they’re good for entry-level employees doesn’t mean employers don’t expect a good showing, however. You’ll still need a cover letter that impresses. Go through the sales cover letter sample list below to see what we’re talking about:

• Sales Associate Cover Letter 1
• Sales Associate Cover Letter 2
• Sales Associate Cover Letter 3

Inside Sales Rep Cover Letter

Responsible for selling products and services from company headquarters or satellite offices rather than retail locations where customers walk in, inside sales reps spend a lot of time on the phone and using email. (Ideally for the company, they’re also spending plenty of time using smart automated sales software , but that’s another subject.)

If you hope to become an inside sales rep, you’ll need a sales representative cover letter that demonstrates related abilities. That includes good customer service, the ability to focus under pressure, and a solid background in sales or its theory. Take a look at these examples:

• Inside Sales Rep Cover Letter 1
• Inside Sales Rep Cover Letter 2
• Inside Sales Rep Cover Letter 3

Outside Sales Rep Cover Letter

While their inside counterparts work at a company building, outside sales reps travel to various locations to meet with clients on their turf. The two jobs have much in common, but an outside sales rep must demonstrate a skill set specific to traveling and meeting people in person.

This includes great one-on-one people skills, excellent personal grooming, and account growth. It is sales, after all. Here are a few excellent samples:

• Outside Sales Rep Cover Letter 1
• Outside Sales Rep Cover Letter 2
• Outside Sales Rep Cover Letter 3

Sales Manager Cover letter

Whether you’re already a manager hoping for a position at a new company, or you want to get a managerial job for the first time, the competition is stiff. You’ll need to show you not only have sales chops, but that you can manage people at the same time.

A sales manager cover letter should include how long you’ve been in the industry, how many people you’ve managed, your previous positions, your sales quota history and any related stats. These letters showcase exactly how to present professionally and put yourself in the running for manager:

• Sales Manager Cover Letter 1
• Sales Manager Cover Letter 2
• Sales Manager Cover Letter 3

You may have noticed that most of the above cover letter examples come with offers from their sites to help you craft your own cover letter (and often resume). If you don’t feel confident that you can do a stellar job yourself, go ahead and use one of those templates. Over time, you can use those skills to begin writing cover letters yourself, but there’s no pressure to do so now.

Why Are Sales Cover Letters Effective?

Again, writing a sales cover letter might feel daunting when you first set out to do it. In addition to making you look responsible and organized, however, a cover letter will immediately push you further up in the queue because a full 45 percent of job applicants don’t even include one. If you can get ahead of nearly half of the competition that easily, why wouldn’t you?

At the end of the day, a cover letter just isn’t that hard, and the potential rewards are indisputable. Take this opportunity to write the best cover letter you can, tailoring it to the job description and using a cover letter builder if necessary. There’s nothing wrong with getting a little help, but there’s everything wrong with leaving an opportunity on the table. That’s just not how salespeople roll, right?

Finally, keep learning. Increase your sales skills, learn to build remote teams , and practice your writing and communication skills as often as possible. Do this when you’re on the job hunt and when you’re not, because in the end, it will make you a better worker who is more appreciated by your employer. And that in turn is bound to pay off for life.

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Crafting an Effective Sales Representative Cover Letter: Tips and Examples

Table of contents, introduction:.

A well-crafted sales representative cover letter can be a powerful tool in landing your dream job in sales. It showcases your skills, experience, and enthusiasm for driving sales and building customer relationships. In this blog, we will guide you through the process of creating a compelling sales representative cover letter that grabs the attention of hiring managers and sets you apart from other candidates. We will also provide you with real-life examples to inspire your own letter.

Structure of a Sales Representative Cover Letter:

: Address the letter to the appropriate hiring manager or decision-maker.

: Start with a strong opening paragraph that captures the reader’s attention and introduces yourself.

: Highlight your relevant sales experience, achievements, and skills. Tailor this section to match the specific requirements of the job you’re applying for.

: Summarize your key qualifications, express your enthusiasm for the role, and include a call to action, such as requesting an interview.

Sales Representative Cover Letter Example 1: Entry-Level Applicant

[Your Name] [Your Address] [City, State, ZIP Code] [Email Address] [Phone Number] [Date]

[Recipient’s Name] [Recipient’s Job Title] [Company Name] [Company Address] [City, State, ZIP Code]

Dear [Recipient’s Name],

I am writing to express my interest in the entry-level sales representative position at [Company Name]. With a strong passion for sales, excellent communication skills, and a natural ability to build relationships, I am confident in my ability to contribute to your sales team and drive business growth.

As a recent graduate in Business Administration, I have acquired a solid foundation in sales and marketing principles during my coursework. Through various projects and internships, I have developed strong interpersonal skills, effective communication techniques, and the ability to adapt to dynamic environments. I am eager to apply these skills to a professional sales role and continue my professional development within your esteemed organization.

What sets me apart is my genuine enthusiasm for sales and my eagerness to learn and grow within the role. I am a highly motivated individual with a competitive nature and a drive to succeed. I am confident in my ability to effectively communicate the value of products and services to potential customers and build long-term relationships based on trust and satisfaction.

During my internship at [Previous Company], I gained hands-on experience in prospecting and lead generation. I assisted in conducting market research, identifying potential clients, and preparing sales presentations. This experience has equipped me with a solid understanding of the sales process and the importance of effective customer relationship management.

I am impressed by [Company Name]’s reputation for delivering exceptional products and services to its customers. I believe my passion for sales, strong work ethic, and willingness to learn align perfectly with the company’s values and goals. I am confident that by joining your team, I can contribute to the company’s success and further develop my skills in sales.

Thank you for considering my application. I have attached my resume for your review. I would welcome the opportunity to discuss how my qualifications and enthusiasm for sales align with the goals of [Company Name]. I am available for an interview at your convenience and look forward to the chance to speak with you further.

Thank you for your time and consideration.

[Your Name]

Sales Representative Cover Letter Example 2: Experienced Sales Representative Seeking New Challenges

I am excited to apply for the experienced sales representative position at [Company Name]. With [number of years] of experience in sales, a proven track record of achieving sales targets, and a knack for building strong customer relationships, I am confident in my ability to drive revenue growth and contribute to the success of your organization.

Throughout my career, I have consistently exceeded sales targets and delivered exceptional results. I have a deep understanding of the sales process, from prospecting and lead generation to closing deals and nurturing long-term customer relationships. My ability to identify new business opportunities, negotiate contracts, and provide outstanding customer service has been instrumental in driving business growth.

I am particularly drawn to [Company Name]’s innovative products and solutions. I am impressed by the company’s commitment to delivering value to customers and the emphasis on building long-term partnerships. I am eager to leverage my skills and experience to contribute to the growth and success of the company in a more challenging sales role.

In my current position at [Current Company], I have successfully managed a diverse portfolio of clients, consistently meeting and exceeding sales targets. I have developed strong relationships with key decision-makers and have been instrumental in securing major contracts. I am skilled in analyzing market trends, identifying customer needs, and tailoring solutions to meet their specific requirements.

I am confident that my strong sales acumen, leadership abilities, and strategic mindset make me an ideal candidate for this role. I thrive in fast-paced, competitive environments and enjoy the challenge of exceeding targets and driving business growth. I am excited about the opportunity to take on new challenges and contribute to the continued success of [Company Name].

Thank you for considering my application. I have attached my resume for your review. I would welcome the opportunity to discuss how my experience and skills align with the goals of [Company Name]. Please feel free to contact me at your convenience to schedule an interview.

Sales Representative Cover Letter Example 3: Sales Representative with a Focus on Account Management

I am writing to express my interest in the sales representative position with a focus on account management at [Company Name]. With a successful track record in managing client relationships, exceeding sales quotas, and delivering exceptional customer service, I am confident in my ability to contribute to your organization’s growth and success.

Throughout my career, I have demonstrated a strong aptitude for nurturing and growing existing client accounts. I excel in building meaningful relationships with customers, understanding their needs, and providing tailored solutions to meet their specific requirements. My ability to upsell and cross-sell products or services has consistently resulted in increased revenue and enhanced customer satisfaction.

At [Previous Company], I managed a diverse portfolio of clients and consistently exceeded sales targets. I actively engaged with clients to understand their goals, challenges, and preferences. By leveraging my deep product knowledge and industry expertise, I was able to recommend solutions that added value to their businesses. This approach resulted in increased customer loyalty and significant revenue growth.

I am impressed by [Company Name]’s reputation for delivering top-notch products and services to its clients. I am excited about the opportunity to leverage my account management skills, relationship-building capabilities, and proven track record to contribute to the continued success of the company.

Tips for Writing an Outstanding Sales Representative Cover Letter:

• Research the company and tailor your letter to align with their values, industry, and target market.
• Highlight your sales achievements, such as meeting or exceeding sales targets, securing new business, or retaining key clients.
• Showcase your excellent communication and negotiation skills, as well as your ability to build rapport with clients.
• Provide specific examples of how you have successfully overcome sales challenges or objections.
• Demonstrate your knowledge of the industry, market trends, and competitors.
• Mention any relevant certifications or training you have completed.
• Use action verbs and metrics to quantify your achievements and showcase your impact.
• Proofread carefully to ensure your letter is error-free and professional in tone.

(FAQs) about “Sales Representative Cover Letter Examples”

A sales representative cover letter is a formal document that accompanies your resume when applying for a sales representative position. It introduces you to the potential employer, highlights your relevant skills and experiences, and explains why you are a suitable candidate for the role.

A cover letter allows you to expand on the information provided in your resume. It gives you the opportunity to showcase your communication skills, express your enthusiasm for the company and role, and demonstrate how your qualifications align with the job requirements.

A sales representative cover letter should include your contact information, a salutation, an introduction explaining the position you’re applying for, a description of your relevant skills and experiences, an explanation of why you’re interested in the company, and a closing expressing your interest in further discussion.

Yes, cover letters can follow different formats, but they generally include a header with your contact information, a salutation addressing the recipient, body paragraphs outlining your qualifications, and a closing with your signature.

Research the company and the specific sales role you’re applying for. Customize your cover letter by highlighting skills and experiences directly related to the job description. Use keywords from the job posting to show you’re a good fit.

Yes, templates can be a helpful starting point. However, be sure to personalize the content to match your background and the specific job you’re applying for. A generic cover letter might not effectively demonstrate your suitability for the role.

Absolutely. Highlight specific sales achievements, quotas met or exceeded, and any awards or recognition you’ve received. These accomplishments help demonstrate your track record of success.

Ideally, your cover letter should be concise and focused, usually not exceeding one page. Keep it succinct while still conveying your relevant qualifications and enthusiasm for the position.

Yes, it’s a good idea to mention your passion for sales, as long as it’s genuine. Highlight how your enthusiasm drives your performance and how you believe it aligns with the company’s goals.

It’s better to tailor your cover letter for each application to address the specific requirements and details of the position. This shows your genuine interest and increases your chances of standing out.

Conclusion:

A well-written sales representative cover letter can significantly increase your chances of landing a job interview and ultimately securing your desired sales role. By following the structure outlined in this blog and drawing inspiration from the provided examples, you can create a compelling cover letter that highlights your sales skills, experience, and passion for driving results. Remember to personalize your letter for each application, showcase your achievements, and demonstrate how you can contribute to the company’s sales objectives. With a strong cover letter, you’ll be one step closer to a successful sales career.

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Email Cover Letter for Sales Representative: Sample & Template

Cover letters provide an opportunity to introduce yourself to a prospective employer. For this reason, always send a cover letter along with the resume even if it is not required.

A cover letter for a sales representative resume needs to be exceptionally well-written since employers may use it to gauge your communications skills and convincing power.

The only main difference between a regular and email-based cover letter is that the former tends to be a bit longer as compared to the latter.

A Sales Representative email cover letter also includes a subject line and is divided generically into three to four short paragraphs.

Since the cover letter is being sent via email, it does not require the address of the employer. However, it is necessary to add your address and contact details at the end of the letter for the convenience of the employer.

Sales Representative Cover Letter Sample (Email Version)

Subject Line: Sales Representative – Samantha Marshall

Body of Email

Dear Mr. Alex:

This email and the attached resume are a keen expression of interest in the Sales Representative position at ABC Company. With knowledge of the latest sales techniques and current trends in today’s competitive market, I believe my skills could come in very handy to enhance your sales.

My experience as a sales representative with various companies made me capable of selling any product efficiently. I possess a verifiable track record of exceeding sales targets and enhancing revenues.

Specifically, the following attributes will help me contribute significantly to your sales team:

• Special talent for making new accounts and obtaining orders while maintaining old accounts.
• Competent at monitoring competition by finding information on pricing and merchandising techniques.
• Demonstrated ability to investigate customer problems and develop appropriate solutions.

My attached resume details my qualifications for a Sales Representative position. After one week, I will get in touch with you in order to answer any questions you might have. In the meantime, I can be reached at (000) 358-4128.

Thank you for your time and consideration, and I look forward to hearing from you soon.

Samantha Marshall 876 Pickwick Ave Austin, TX 43985 (000) 358-4128

Attachment: Samantha-resume.doc

Email Cover Letter for Sales Representative (Template)

Dear Hiring Manager,

I am writing to express my interest in the Sales Representative position at your esteemed company. With a strong background in sales, a passion for building relationships, and a proven track record of exceeding targets, I believe I would be an excellent fit for your team.

In my previous role as a Sales Representative at XYZ Company, I consistently achieved and surpassed sales targets by actively prospecting new clients and building strong relationships with existing ones. I take pride in my ability to understand client needs and provide tailored solutions that align with their goals. Additionally, my exceptional communication and negotiation skills have allowed me to forge successful partnerships with a wide range of clients.

I am highly motivated, results-oriented, and thrive in a fast-paced, competitive environment. I am confident that my strong sales skills, coupled with my ability to effectively manage relationships, make me a valuable asset to your sales team.

Please find attached my resume for your review. I would greatly appreciate the opportunity to discuss how my skills and experience align with your company’s goals. Thank you for considering my application.

I look forward to the opportunity to contribute to the growth and success of your organization.

[Your Name]

• Route Sales Representative Cover Letter Sample
• Retail Sales Representative Cover Letter Sample
• B2B Sales Representative Cover Letter Sample
• Advertising Sales Representative Cover Letter Sample

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7 Entry Level Sales Rep Cover Letter Examples

Entry Level Sales Reps excel at making persuasive pitches, building relationships, and closing deals, all while navigating the dynamic world of sales. Similarly, your cover letter is your initial pitch to potential employers, where you build a connection by showcasing your skills, passion, and potential. In this guide, we'll delve into the best cover letter examples for Entry Level Sales Reps, ensuring your application stands out and seals the deal.

Cover Letter Examples

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The best way to start an Entry Level Sales Rep cover letter is by grabbing the reader's attention with a strong opening line. This could be a brief statement about your passion for sales, a notable achievement, or a unique skill you possess that's relevant to the role. For example, "As a recent graduate with a passion for sales and a proven track record in customer service, I am excited to apply for the Entry Level Sales Rep position." This not only shows your enthusiasm for the role but also highlights your relevant skills or experiences right at the beginning.

Entry Level Sales Reps should end a cover letter by summarizing their interest in the position and the company, and expressing enthusiasm for the opportunity to contribute to the team. They should also reiterate their key skills and qualifications that make them a strong fit for the role. It's important to thank the hiring manager for their time and consideration, and express a desire to continue the conversation in an interview. For example: "I am excited about the opportunity to bring my unique skills to your sales team and am confident that I can contribute to achieving your sales goals. Thank you for considering my application. I look forward to the possibility of discussing my application with you further." This ending is professional, courteous, and shows eagerness for the next steps.

An Entry Level Sales Rep's cover letter should ideally be about one page long. This length is sufficient to introduce yourself, express your interest in the position, highlight your relevant skills and experiences, and conclude with a call to action. Remember, hiring managers often have to go through hundreds of applications, so it's important to keep your cover letter concise and to the point. Too long and it may not be read, too short and it may not provide enough information about your qualifications. One page is generally the sweet spot, allowing you to effectively communicate your interest and qualifications without overwhelming the reader.

Writing a cover letter with no experience as an Entry Level Sales Rep can seem challenging, but it's important to remember that everyone starts somewhere. Here are some steps you can follow: 1. Start with a Professional Greeting: Address the hiring manager by name if possible. If you can't find their name, use a professional greeting like "Dear Hiring Manager". 2. Open Strong: Your opening paragraph should grab the reader's attention. Mention the job you're applying for and express your enthusiasm for the opportunity. 3. Highlight Relevant Skills: Even if you don't have direct sales experience, you likely have skills that are relevant to the job. For example, if you've worked in customer service, you've likely developed strong communication skills and a customer-focused mindset. If you've worked in a fast-paced environment, you've likely developed the ability to work under pressure. Highlight these skills in your cover letter. 4. Show Enthusiasm for Sales: Show that you're passionate about sales and eager to learn. You can do this by talking about any sales-related books you've read, podcasts you listen to, or courses you've taken. 5. Use Examples: Provide examples of when you've used your skills in the past. For example, if you're highlighting your communication skills, you could talk about a time when you resolved a difficult customer issue in a previous job. 6. Show You've Done Your Homework: Show that you've researched the company and understand their products, mission, and values. Explain why you're interested in working for them specifically. 7. Close with a Strong Conclusion: In your closing paragraph, reiterate your interest in the job and your eagerness to contribute to the company. Thank the hiring manager for considering your application. 8. Professional Sign-off: End your letter with a professional sign-off like "Sincerely" or "Best regards," followed by your full name. Remember, the goal of your cover letter is to show the hiring manager why you'd be a great fit for the job, even if you don't have direct experience. Highlight your transferable skills, show your passion for sales, and demonstrate your knowledge of the company.

Related Cover Letters for Entry Level Sales Reps

Inside sales cover letter.

Sales Associate Cover Letter

Sales Engineer Cover Letter

Outside Sales Cover Letter

Account Executive Cover Letter

Sales Manager Cover Letter

Entry Level Sales Rep Cover Letter

Entry Level Retail Sales Cover Letter

Entry level pharmaceutical sales cover letter, entry level medical sales cover letter, entry level sales management cover letter, entry level medical device sales cover letter, entry level outside sales cover letter, related resumes for entry level sales reps, entry level sales rep resume example.

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7+ Best Sales Representative Cover Letter Sample [Free]

When it comes to applying for a sales representative position, your cover letter is key. After all, it’s your chance to sell yourself to the hiring manager and show them why you’re the best person for the job.

Luckily, we’ve got a sales representative cover letter sample that you can use as inspiration when crafting your own. This sample covers all the essential information that should be included in a cover letter, such as your contact information, relevant work experience, and why you’re interested in the position. Plus, it’s written in a concise and easy-to-read format that will grab the hiring manager’s attention.

So if you’re ready to take your sales career to the next level, be sure to check out our sales representative cover letter sample. With its help, you’ll be on your way to landing the job of your dreams in no time!

How To Write a Sales Representative Cover Letter

A great sales representative cover letter will get your foot in the door and give you the chance to sell yourself to the hiring manager. When writing a cover letter, be sure to reference the requirements listed in the job description. In, your letter, briefly summarize your background in sales and explain why you think you would excel at the position. Emphasize your ability to establish relationships with clients and close deals. If you have a demonstrated track record of success, be sure to mention it. Finally, thank the employer for their time and consideration.

Looking for a sales representative position? Use our free sales representative cover letter sample to get started. Crafting a cover letter that catches the attention of hiring managers is paramount to getting the job, and LiveCareer is here to help you stand out from the competition. Cover letters are an important part of your job search toolkit. A well-written cover letter can pique the curiosity of hiring managers and help you land an interview. The following sales representative cover letter sample will give you a better understanding of how to write your own cover letter.

Related: How To Write a Cover Letter (And Get Hired in 2022!)

Sales Representative Cover Letter

Dear Hiring Manager,

I am writing to apply for the open sales representative position at XYZ Company. With three years of experience in sales and customer service, I am confident that I am fully qualified for this role. I am passionate about relationship building and thrive in fast-paced environments. In my previous role as a sales associate,

I increased company revenue by 20 percent through repeat business from satisfied customers. My drive and tenacity make me an excellent candidate for this position, and I am excited to bring my skills to XYZ Company.).

As a member of your team, I would work diligently to exceed customer expectations and contribute to your bottom line. Thank you for considering me for this opportunity, and I look forward to hearing from you soon.]]>

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Application Letter For Sales Representative

To Whom It May Concern,

I am writing to apply for the position of Sales Representative at your company.

As a highly motivated and results-driven professional with more than 10 years of sales experience, I am confident that I would be a valuable asset to your team. Throughout my career, I have consistently exceeded sales targets and been recognized for my ability to develop strong relationships with clients.

In addition to my sales experience, I have excellent communication and negotiation skills, which I believe would enable me to successfully promote your products and increase sales. I am also knowledgeable about the latest industry trends and developments, and I am confident that I can effectively contribute to your company’s growth.

I would welcome the opportunity to discuss my qualifications and experience with you in further detail, and I look forward to hearing from you soon.

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Application Letter For Sales Representative Without Experience

I am writing to apply for the position of Sales Representative at your company. Though I do not have any previous experience working in sales, I am confident that I have the skills and ability to be successful in this role.

Through my various customer service jobs, I have developed excellent communication and interpersonal skills. To able to build rapport with people quickly and am very persuasive. I am also confident in my ability to close sales and meet targets.

Believe that given the opportunity, I could be a valuable asset to your team. I am eager to learn and am committed to excelling in this role. I would appreciate if you could contact me for an interview at your earliest convenience.

Thank you for your time and consideration.

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Simple Application Letter For Sales Representative

The writing to apply for the position of sales representative at your company.

Have experience in sales and customer service, and I believe I would be a great asset to your team. I am motivated, reliable, and able to work independently.

Would appreciate the opportunity to discuss my qualifications with you further. Please contact me at ___________ to arrange a time for an interview.

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Sales Consultant Cover Letter

I am writing to apply for the Sales Consultant position with your company. Based on my skills and experience, I am confident that I would be a valuable asset to your team.

As a Sales Consultant, I would be responsible for generating new business opportunities and developing relationships with potential clients. In addition, I would provide support during the sales process, from initial contact through to closing the deal.

Through my previous experience in sales, I have developed strong negotiation and communication skills. I am also very driven and motivated to succeed, which has resulted in me consistently achieving my targets. I am confident that I could bring these same skills and attributes to your company and contribute to its continued success.

If given the opportunity, I would be keen to put my skills and experience to work for your company and would be available to start immediately. I look forward to hearing from you in due course.

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Sales Executive Cover Letter

I am writing to apply for the position of Sales Executive at your company. As a highly motivated and results-driven sales professional, I am confident that I would be a valuable asset to your team.

Through my previous work experience, I have developed excellent communication and interpersonal skills which have allowed me to successfully build relationships with clients and achieve sales targets. I have a proven track record of success in sales and am confident that I could contribute to the continued growth of your company.

I would welcome the opportunity to discuss my qualifications and experience with you further and look forward to hearing from you soon. Thank you for your time and consideration.

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5 Things To Include In Sales Representative Cover Letter

When you’re applying for a job as a sales representative, it’s important to stand out from the competition. Your cover letter is one of the first things that potential employers will see, so it’s essential to make a good impression. Here are five things to include in your sales representative cover letter:

1.Why you’re interested in the position: In your cover letter, be sure to mention why you’re interested in the job. What about the position appeals to you? Why do you think you would excel in this role?

2.Your previous experience: Include some information about your previous experience, especially if it’s relevant to sales. What have you done in the past that has prepared you for this role?

3.Your skills: Remember to highlight your skills and qualifications that make you ideal for the job. This could include your ability to build relationships, your persistence, and your ability to close deals.

4.Your motivation: What drives you to succeed? Why do you enjoy sales? Be sure to mention what motivates you in your cover letter.

5.Your personality: Finally, don’t forget to let your personality shine through. Potential employers want to see that you’re friendly and outgoing, so be sure to convey those qualities in your cover letter.

Related: What is Cover Letter? Complete Guide To Get any Job.

A sales representative cover letter is one of the most essential marketing tools that a sales rep can have in his or her arsenal. In today’s highly competitive business world, a well-written cover letter can be the difference between getting your foot in the door and being passed over. The best sales representative cover letters are those that are custom-tailored to the individual rep and the company they are targeting. A generic cover letter simply won’t cut it in today’s marketplace. When writing a sales representative cover letter, be sure to highlight your most relevant skills and experience and demonstrate why you are the best candidate for the job. With a little effort, you can make sure that your cover letter makes a lasting impression on potential employers.

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Sales Rep Cover Letter Example (Free Guide)

Create an sales rep cover letter that lands you the interview with our free examples and writing tips. use and customize our template and land an interview today..

Are you a sales professional looking for a new career opportunity? Writing a great cover letter is key to getting noticed. Our Sales Rep Cover Letter Guide will provide the tips and tricks you need to craft an effective and persuasive letter that will get you noticed by hiring managers.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• What a cover letter template is, and why you should use it.

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Dear Hiring Manager,

I am writing to express my interest in the Sales Representative position you recently posted. With my track record of success, I am confident I am an ideal candidate for the role.

I have a solid background in sales, having worked in the industry for over 5 years. I am passionate about driving sales and meeting targets whilst providing excellent customer service. I have a proven ability to build relationships with clients to ensure repeat business and growth.

My experience has enabled me to develop the skills necessary to drive sales, including:

• Outstanding communication and interpersonal abilities
• Exceptional customer service skills
• Strong problem solving and negotiation techniques
• Highly organized approach to work
• Ability to quickly learn and understand product knowledge
• Proficient with computer systems and Microsoft Office

During my employment, I have consistently exceeded my sales targets. I achieved a 25% increase in sales during my last role. I have a strong ability to identify potential sales opportunities and am highly motivated to achieve the best possible results.

I am a team player who is passionate about helping my colleagues succeed. I enjoy working in a fast-paced environment and take pride in delivering a high standard of work. I am available to start work immediately and I am sure I can make a significant contribution to your team.

I am confident that I could be a great asset to your business and I am eager to discuss my application further.

Thank you for your consideration.

Sincerely, [Your Name]

Why Do you Need a Sales Rep Cover Letter?

A Sales Rep cover letter is an essential element of the job application process. It can help you stand out from the competition and demonstrate your commitment to the position. Here are some reasons why you need a Sales Rep cover letter:

• It allows you to showcase your unique qualifications and experience.
• It shows the employer that you have taken the time to craft a tailored cover letter that is specific to the position.
• It demonstrates your knowledge of the company, its products and services, and its mission and values.
• It provides a platform to explain why you are the best fit for the job.
• It can help you highlight your communication and interpersonal skills.
• It gives you a chance to express your enthusiasm for the role you are applying for.

A Few Important Rules To Keep In Mind

• Start your cover letter by introducing yourself and expressing your interest in the position.
• Include pertinent details, such as any relevant sales experience and any specialties you may have.
• Explain why your skills make you an ideal candidate for the position.
• Outline the successes you have had in previous sales positions.
• Include specific examples of how you have achieved sales goals.
• Mention any awards or special recognition you have received for your sales success.
• Explain what you can bring to the new position that will be of value.
• Close your cover letter by expressing your enthusiasm and thanking the employer for considering your application.

What's The Best Structure For Sales Rep Cover Letters?

After creating an impressive Sales Rep resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Sales Rep cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Sales Rep Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

I am writing to apply for the position of Sales Representative at [company name]. With my experience in sales, customer service, and interpersonal relations, I am confident I can make a positive impact on your team.

I have been working in sales for the past five years, and have a proven record of success in meeting sales objectives, as well as increasing customer loyalty and satisfaction. I have a deep understanding of sales techniques and procedures, and am able to quickly identify and implement strategies that produce results. I am comfortable working with customers or clients of any background, and can effectively communicate with them in order to close deals.

In addition, I am highly organized and have excellent time management skills. I am able to efficiently handle multiple tasks at once and prioritize workloads without compromising quality. I am also proficient with a variety of software applications, including SalesForce, Sales Navigator, and Microsoft Office.

I am confident that my skills and experience make me an ideal candidate for this position. I am ready to bring my enthusiasm, creativity, and commitment to success to your team. I would welcome the opportunity to discuss in greater detail how I can contribute to your organization. Thank you for your time and consideration.

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a Sales Rep Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Using generic language: Although it is important to use industry-specific language, do not be too generic in your cover letter. You want to make sure that you stand out from the other applicants.
• Not including your relevant experience: Make sure to include any relevant experience you have that is applicable to the role. This will show the employer that you are qualified for the job.
• Including too much information: Keep your cover letter concise and to the point. You don't want to overwhelm the employer with too much information.
• Lack of specific examples: When you are discussing your experience, make sure to include specific examples that demonstrate your skills and abilities.
• Not proofreading: Before you submit your cover letter, make sure to read it over several times and have someone else read it as well. This will ensure that there are no spelling or grammar mistakes.
• Not personalizing the letter: Make sure to address the letter to the right person and use their name. This will show the employer that you have taken the time to personalize the letter.

Key Takeaways For a Sales Rep Cover Letter

• Highlight your relevant skills and experience in sales.
• Quantify your accomplishments to demonstrate your past success.
• Showcase your customer service and problem-solving abilities.
• Discuss your ability to use data and analytics to make decisions.
• Explain how you can help the organization reach its goals.
• Display your enthusiasm for the job and the company.

How to Write a Professional Application Letter for a Sales Representative

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How to Sell Yourself in a Cover Letter

Proper way to write a cover letter, characteristics of an effective application letter.

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A cover letter is an important part of your application package for a position as a sales representative. Use a professional or business format and immediately engage the hiring official with a summary of your most compelling qualifications. Use this professional application letter for a sales representative to sell yourself. Draw in the reader with a glimpse of your personality. The optimum length of an application letter is three paragraphs. Use this letter to convince the hiring official that you are a candidate that deserves further consideration.

Introductory Paragraph

The introductory paragraph of a professional application letter for a sales position should entice the hiring official to want to learn more about you. Identify yourself, mention the specific sales job for which you are applying and explain why you are the best candidate for the job. Be professional and succinct, but with a creative flair.

I saw the ad for the sales representative position at Cherry Home Builders and I knew instantly this was an ideal position for a sales professional like me. My background in sales and construction management is a perfect fit for the duties listed in the job announcement. I admire the success of Cherry Home Builders and feel that I would be an ideal fit for this sales position.

I am excited to submit my letter of application and resume for the sales position at Cherry Home Builders. Hard-working, driven and passionate about sales are three traits that best describe my work style. Working as a sales representative for Cherry Home Builders would be an ideal match with my career interests.

Relevant Skills

Use the second paragraph of the professional application letter for a sales position to convey compelling skills that set you apart from other candidates. Tie these skills to the job description, so there is no mistake that you are the candidate of choice. Make sure these attributes match the information contained in your resume.

My professional sales career has focused primarily on new construction sales. Immediately after college, I became a construction manager, then subsequently moved into new residential construction sales. I have used my knowledge to help hundreds of home buyers find their dream homes. Last year, I had a record-breaking $10 million in new home sales.

My construction management education, coupled with my marketing degree, provide an ideal background for the sales position at Cherry Home Builders. My internship with Brown Realty gave me hands-on experience and an understanding of the intricacies of residential sales. I have a strong work ethic and am eager to be successful as a sales representative.

The final paragraph of your professional application letter for a sales representative should remind the reader about the contents of your application. Also, thank the reader for considering your application and communicate that you will be in further contact.

I strongly believe that my sales background will fulfill the expectations defined in the position description. I look forward to the opportunity to meet with you personally. Thank you for your consideration for this position.

Application Letter Tips of the Trade

It is ideal to address the letter directly to the hiring official. If you don’t have a specific name, call the company and request the information. Remember, this is a professional application letter for a sales representative position. Use your sales skills to sell yourself in this application letter. Use the same paper for the letter that you used for your resume. Be sure to proofread your letter or have someone else proofread it for you.

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• Do not make your application letter longer than one page.
• Have a friend or colleague look over your letter for any issues with spelling, punctuation or style. If you're sending in an application letter after seeing a job listing, follow the application instructions to the letter.

Dr. Kelly Meier earned her doctorate from Minnesota State Mankato in Educational Leadership. She is the author and co-author of 12 books focusing on customer service, diversity and team building. She serves as a consultant for business, industry and educational organizations. Dr. Meier has written business articles and books for Talico, Inc, Dynateam Consulting, Inc. and Kinect Education Group.

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