how to write industry analysis in business plan

Business Planning

How to Write an Industry Analysis Section in Business Plan

how to write industry analysis in business plan

Written by Vinay Kevadiya

Published Oct. 4 2024 · 8 Min Read

Industry analysis in a business plan isn’t just an option; it’s a key driver that steers your business toward success.

To include industry analysis in your business plan requires proper understanding which helps you transform an opportunity into a strategic advantage.

Hence in this blog, you’ll discover everything you need to know about industry analysis in a business plan and how to apply it to drive your business toward success.

Let’s dive in.

What is industry analysis in a business plan?

Industry analysis is a broader examination and evaluation of the market environment in which a business operates. It involves:

Identifying key players
analyzing external factors
Researching marketing trends
Understanding the competitive landscape

Industry analysis in business planning aims to use potential data and transform it into impactful insights that guide decision-making.

This process ensures that business decisions are not based on guesswork but on solid, data-driven evidence. The valuable insights through industry analysis helps businesses in:

Identifying gaps
Providing organic growth
Highlighting potential risk
Recognizing market opportunities

Importance of industry analysis in a business plan

Industry analysis provides essential insights that shape a company’s strategic direction. Additionally, it offers numerous other reasons that highlight its importance in a business plan, including the following:

Provides market understanding

Industry analysis provides a comprehensive understanding of the market landscape, including target market, size, growth rate, and current market trends.

Having in-depth market knowledge allows your business to tailor offerings and take advantage of opportunities that can give your business a competitive edge.

Evaluates competitive landscape

Your business must understand competitors' strengths, weaknesses, and market share to stay ahead. A competitive analysis helps position your business more effectively by providing these insights.

By evaluating the competitive landscape, your business will benefit from the following:

Potential threats
Strategic advantages
Market opportunities
Competitive positions

Offers customer insights

Understanding customer segments and preferences is crucial for tailoring products or services to meet market demands.

Industry analysis provides insights into customer behavior, which enables your business to align its offerings with consumer needs.

Moreover, with insights into customers, it provides market analysis that makes decision-making and keeps your business ahead of your competitors.

Further, if you want to delve deeper into market analysis in a business plan, check out our blog on writing market analysis for a business plan .

Identifies opportunities and risks

Industry analysis highlights potential threats, such as new competitors, changes in consumer behavior, or economic downturns. Moreover, it uncovers potential opportunities for innovation and growth.

With these valuable insights, your business gets the following advantages:

Complete industry overview
Proactive and ready to mitigate risk
Quick capitalization on emerging trends
Relevant information on customer needs and preferences

Delivers regulatory awareness

Every industry has its own business environment and regulatory landscape. Understanding this environment and regulations is crucial for compliance and can help avoid legal pitfalls.

Industry analysis informs your business about relevant laws, standards, and compliance requirements.

This awareness enables you to adapt your strategies accordingly, which ensures smooth operations and minimizes the risk of penalties.

Attracts investors

Investors need to see a comprehensive understanding of the industry to evaluate the potential success of a business.

A thorough industry analysis shows that the business is prepared for market challenges, making it a more attractive investment. Further, a well analyzed financial metrics help your business to:

Set realistic business goals
Measure success against industry standards
Streamline investment decisions
Mitigate financial risks
Smoothen financial operations

Types of industrial analysis

How to conduct an industry analysis for your business plan.

Conducting an industry analysis for your business plan involves several key steps to ensure a thorough understanding of the market landscape. Here’s a step-by-step guide:

Step 1: Define the industry

Start by clearly defining the industry in which your business operates. Whether you're a manufacturing company, IT, or any other sector, it's essential to outline the specific nature of your industry.

To define the scope of your industry, use classification systems such as NAICS (North American Industry Classification System) or SIC (Standard Industrial Classification) codes.

These systems accurately define the scope of your analysis and ensure that you focus on the relevant market segment.

Step 2: Research market size and growth

Gather data on the market size and growth rate. Review reports, surveys, and studies from reliable sources such as government databases, trade associations, or market research firms.

Understanding market potential helps you gauge growth opportunities. Moreover, it helps your business with:

Identifying untapped market opportunities.
Planning realistic financial projections.
Aligning resources with market demands.
Understanding the competitive landscape.
Forecasting future industry trends and shifts.

Step 3: Analyze market trends

Look for emerging trends that may impact the industry, including technological advancements, shifts in customer behavior, and current tastes of customers within your industry.

Notably, special attention should be paid to innovations and emerging technologies. Understanding current trends in your particular industry helps you identify the following:

Potential customers
Target market
Unique selling proposition

Step 4: Analyze market trends

Crafting such a table streamlines your business analysis and helps you build a unique selling point. Make sure to refer to or craft such a table when shaping your strategy for differentiation.

Step 5: Identity target market and segments

Break down the market into demographics, needs, or behavior segments. Identify the specific groups your business will target. Examine different significant players, the industry’s size, and growth potential.

Such identification will allow you to tailor your products, services, and marketing strategies to meet the needs of specific customer segments.

Step 6: Review the financial performance of the industry

Look into the financial health of the industry. Assess profitability, cost structures, and margins within the sector. Examining financial performance provides insight into the potential for profitability and economic sustainability in the long run.

Here are the key components that you should review for the financial performance of the industry:

Return on Investment (ROI)
Cash Flow Trends
Revenue Growth
Cost Structures
Profit Margins

Step 7: Examine potential risks and barriers to entry

Assess potential barriers to entry, competition intensity, and other external threats that may pose risks to your business. Understanding these challenges prepares you for obstacles you may encounter in the industry.

Here are a few obstacles and risks you should be aware of and analyze for the betterment of your business:

High capital requirements
Strict regulatory compliance
Intense competition
Supply chain disruptions
Technological advancements

Your business can create strategies to overcome or mitigate potential challenges by evaluating these risks.

Step 8: Analyze customer needs and preferences

Focus on identifying what your customers want and expect from your product or service. Understanding these needs helps you tailor your offerings and strategies to meet market demand effectively.

From small businesses to larger enterprises, this step determines how your products and services will represent in the market and how they will help to solve the customer's challenge.

To analyze your customer needs and preferences, you can use the following platforms and aspects:

Industry data
Social media platforms
Data from industry associations
Government websites
Customer survey and feedback
Online forums and communities
Consumer trend reports
Search engine analytics (e.g., Google trends)

Step 9: Compile and interpret data

Organize all the information you've gathered into clear, actionable insights. Look for patterns, opportunities, and threats.

Compiling data properly will provide a well-rounded understanding of the market and allow you to make informed and strategic decision-making.

This blog has covered the definition, types, and significance of industry analysis in a business plan. We hope you will incorporate these insights into your business plan to drive success and effectively achieve your goals.

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Frequently Asked Questions

What is an example of industry analysis in a business plan?

An example of industry analysis is a detailed examination of the competitive landscape for a new coffee shop. This includes identifying competitors, assessing market trends, and understanding customer preferences.

What are the five aspects of industry analysis?

The five aspects are market size and growth, competitive landscape, customer needs and preferences, regulatory environment, and financial performance.

What are the key components of industry analysis?

Key components of industry analysis include market definition, competitor analysis, market segmentation, trend identification, and risk assessment.

How can I present industry analysis in my business plan?

Present industry analysis using clear sections, tables, and visuals. Include concise summaries and relevant data to support your findings.

What are some common mistakes to avoid in industry analysis?

Avoid being too broad in focus, relying on outdated information, ignoring customer insights, failing to analyze competitors, and neglecting to assess potential risks.

As the founder and CEO of Upmetrics, Vinay Kevadiya has over 12 years of experience in business planning. He provides valuable insights to help entrepreneurs build and manage successful business plans.

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