emac dissertation award

ABS researcher wins 2022 EMAC dissertation award

9 June 2022

Cossu’s work The Disability Premium: Consumers Reward Brands for Including Models with Disabilities examined the impact such models have on brands’ perceptions. For example, the sport attire company Nike used an amputee model in one of its commercials. Her research demonstrated that while models with disabilities are uncommon in advertising, their presence in commercials can generate positive results for brands and increase product choice.

'Invisibility'

‘People with disabilities are substantially underrepresented in consumer research, in marketing campaigns, and in the media more generally. This leads to a common feeling of “invisibility” among people with disabilities’, says Cossu. Her research represents the first investigation of disability issues in consumer research. The jury selected this dissertation for the award due to the work’s innovative character and contribution to consumer welfare. Cossu’s research will hopefully act as a kickstarter for more brands to use disabled models in their marketing and communication. In addition to the award, Cossu also received a cash prize and presented her research at the EMAC annual conference held in Budapest in late May.

The European Marketing Academy (EMAC) is a professional society for people involved or interested in marketing theory and research. EMAC was established in 1975 and serves as a platform and network for promoting the exchange of information in the field of marketing. The Academy has over 1,000 members from more than 50 countries around the world.

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Chair of Technology Marketing

Dr. david finken wins european's most prestigious dissertation award in marketing.

Dr. David Finken wins the prestigious Enginius-Dissertation Award at The European Marketing Academy (EMAC) Conference in Bucharest.

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At the European Marketing Academy Conference (EMAC) in Bucharest, our Postdoctoral researcher secured the prestegious Enginius Dissertation award for his overall contributions and rigour in his Dissertation. David Finken holds a Ph.D. from the University of Lucerne and spend a year abroad in the United States (University of Michigan, Ross School of Business) as visiting scholar.

His dissertation unveiled suprising psychological underpinnings tied to product display with Augmented Reality. His results reveal that people feel closer to products (i.e., more proximity) if they inspect products in Augmented Reality. In addition, his dissertation unveil insights on why individuals gravitate towards #inferiorversions of products if they are displayed through Augmented Reality.

Through a comprehensive examination of multiple projects, David's work not only enlightens stakeholders on the strategic advantages of Augmented Reality in product display for brands and retailers but also underscores the importance of exercising caution. While Augmented Reality holds immense potential, David and his co-authors advocate for a nuanced approach, mindful of potential downstream consequences.

🏆 We thank Prof. Arnaud De Bruyn, Prof. Elif Karaosmanoglu, and Prof. Morana Fudurić for serving as independent judges on this year's EMAC-Enginius Doctoral Dissertation Competition. A heartfelt congratulations also to Yufei Shen (second place, Nova School of Business and Economics) and Dr. Maximilian Beichert (third place HEC Paris).

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Photo: UHH/Denstorf

EMAC 2023 Enginius Doctoral Dissertation Competition Award

26 May 2023, by customer insight

Photo: Thomas Reutterer

Martin Reisenbichler wins 1st place at EMAC 2023 Enginius Doctoral Dissertation Competition Award

At this year's EMAC 2023 Conference in Odense, Denmark, Martin Reisenbichler won 1st place for his dissertation. The jury around Arnaud De Bruyn, Elif Karaosmanoglu, and Thomas Otter honored his work on the application of LLMs in Search Engine Marketing (SEO and SEA). We are happy with Martin about this great award and congratulate him!

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