an essay about marketing

Marketing - Free Essay Samples And Topic Ideas

Analysis of marketing mix strategies for wal-mart stores company.

Wal-Mart Stores Inc. is an American multinational retailing corporation that was formed in 1962 and incorporated in 1969 and therefore has over 30 years of operation in providing retail services. It operates as a chain of discount department stores, hypermarkets, and grocery stores and it's the world largest company in terms of revenue with an annual return of over $ 480 million dollars. The understanding of a company marketing mix is important as it helps understand what the product or […]

Supreme and Apple Marketing Strategy

Supreme Companies such as Supreme and Apple have proven to be superior in their industries when selling luxury brands to a younger demographic. Supreme started off as a small, high-quality clothing shop in downtown Manhattan in 1994 that focused on catering towards skateboarders. With a lack of advertisement to draw in the public’s attention, Supreme relied on word of mouth and foot traffic. Those who knew about the business in its early days, mainly consisted of an elite group of artists, […]

Apple Company Business Background

Steve Jobs and Steve Wozniak founded Apple Computers, Inc. on April 1, 1976. They conveyed to the new organization a dream of changing the manner in which individuals saw PCs. Jobs and Wozniak needed to make PCs little enough for individuals to have them in their homes or workplaces. They dreamt of a user friendly and convenient computer. Wozniak left Apple in 1983 because of a reducing enthusiasm for the everyday running of Apple Computers. Jobs at that point contracted […]

We will write an essay sample crafted to your needs.

The Disney Marketing Machine

Since the first Star Wars film came out in 1977, box office revenues have totaled roughly $6.84 billion. However, the total franchise revenue is estimated to be $30.54 billion (Kalb). As shown through these statistics, the branding of Star Wars and the use of product placement, merchandise, and licensing opportunities that followed the film are what truly brought in the big bucks. Disney bought the Star Wars franchise from Lucasfilm in 2012 for $4 Billion, and it has proved to […]

Soaring High: an In-Depth Look at Emirates Airline’s Skywards Marketing Program

Emirates Airline has been a leader in changing the way people move by air. It is known around the world for its high-end products and excellent customer service. An important part of its success comes from the creative ways it markets itself, especially the Skywards program. This essay goes into detail about the Emirates Skywards program and how it has helped shape customer experience and trust. It also looks at how it has affected the airline's brand and place in […]

Running Head: CVS SWOT Analysis

Weaknesses: Weak existence outside of the U.S. Lawsuits over illegal refill practices Strengths: Largest retail pharmaceutical companies Strong brand presence Caremark pharmacy services – good Consistent in building shareholders value Consistent performance The broad range of health and wellness Strong accessibility Brand building to end tobacco sales Threats: Amazon expanding into the pharmacy market Government regulation and interventions Mail-order pharmacy Spread of prescription drug abuse Opportunities: Expand in the international market Growth with collaborations Growth w anti-aging drugs The aging […]

Unlocking the Marketing Magic of Hilton Hotel Chains

In the dynamic tapestry of the hospitality realm, the resonance of Hilton Hotels reverberates with a timeless charm that transcends the ordinary. With roots deeply embedded in a history approaching a century, Hilton has not merely etched its name onto the hotel industry canvas but has sculpted a narrative of opulence, coziness, and hospitality excellence. This exploration delves into the distinct allure and perpetual magnetism that distinguishes Hilton hotel chains, uncovering the nuances that set them apart in an industry […]

Coca Cola Financial Analysis Essay

The information presented below is a financial analysis of Coca-Cola, Keurig Dr Pepper, and PepsiCo companies, three of the largest beverage companies in the world. The analysis begins with details of each company’s overview, a ratio analysis, overview of accounting methods, and other key factors of operation. The information obtained in this financial statement analysis is gathered from actual financial data with the objective to show the similarities and differences in the financial accounting methods of the three giant monopolies […]

Adidas Target Market and Marketing Strategies: Navigating Challenges

Introduction Adidas was founded by a man named AdiDassler on August 16, 1949, in Herzogenaurach, Germany. Dassler was 49 years old at the time he created Adidas. He was determined to make the best quality sports equipment for all athletes. Adidas' first pair of shoes were designed with the signature Adidas three stripes on the side ("History"). It was not until 1954 that Adidas became a household name after the German football team won the World Cup. Dassler and his […]

Marketing and Academic Interests Essay

Marketing involves the process of educating customers why they should buy your products and service over your competitors. Studying marketing will open doors in your career as it's an important department in many business companies. Finding a company without a marketing manager is rare. The skills and techniques you obtain from marketing can help you, later on, to pursue in a business related course, because you will understand the importance of customer relations, communication, and stakeholders involved in the business. […]

About Apple Multi-Technology Company

Apple Inc. is a multi-technology company that was incorporated on January 3, 1977, focusing on manufacturing and selling phones, computer software, and other electronics. There were multiple CEOs for Apple, but the most well known were Steve Jobs and the current CEO, Tim Cook. Apple’s mission statement is, “to bring the best user experience to its customers through its innovative hardware, software, and services” (“Apple Mission Statement and Vision Statement In A Nutshell”, 2019) Apple’s vision statement is, “We believe […]

The Story Behind Target’s Rice Cooker Marketing

Target, the retail giant with a penchant for offering a wide range of products, has made quite an impression with its collection of rice cookers. These handy kitchen gadgets have found a permanent spot in many households, and Target's marketing plan for these rice cookers has been a key player in their success. In this essay, we'll take a closer look at Target's marketing strategy for their rice cookers, uncovering the elements that have contributed to their popularity and market […]

Proletarian Hunger Killers: the Socially Acceptable Addiction

The issue of using proletarian hunger killers such as coffee, tea, chocolates, and tobacco has taken on the appearance of addiction (Mintz, 1986). Indeed, users of these products are akin to ordinary addicts in the manner that they depend upon these commodities to maintain a functional predisposition. There are questions regarding whether these commodities actually contribute to the overall performance of employees or if they are mere luxuries. Comparatively, why are these substances, which are designed to make workers more […]

A Success in New Business

Introduction Business opportunities are very few when it comes to new products in the market. The right path should be followed for a person to get maximum profit from the business that introduces the new product in the market. People are afraid of trying new products or services that are flocking to the market. The fear is due to lack of information of the product sold to the people which may have other side effects to the people's health. In […]

“Finding your Company’s Second Act,” Downes and Nunes (2018)

"In “Finding Your Company’s Second Act,” Downes and Nunes (2018) describe the market forces that impede the long-term success of new, technologically based products. The main point the authors make is that the accelerated spread of product information through social media and the internet combined with the rapid obsolescence of technology requires companies to retain their market share after their first successful product launch. Yet, the article highlights that the attributes that aid a company during their start-up stage can […]

Company Analyses – Apple Inc.

Apple Inc. was incorporated in 1977 in California. The company engages in the design and manufacture of mobile communication devices, media devices, and personal computers. It sells a variety of software, services, accessories, networking solutions, and third-party digital content and applications. The company's products and services include the iPhone, iPad, Mac, Apple Watch, Apple TV, iOS, macOS, WatchOS, tvOS, iCloud, Apple Pay, and a variety of accessories, as well as the Mac App Store, iBook Store, and Apple Music. The […]

Apple Inc. in Business History

Today’s society has expanded the use of technology tremendously throughout the last several years. With new things constantly emerging like smart watches, tablets, and wireless headphones, it is hard to keep up with it all. One multibillion-dollar company that is dispersed worldwide, has been able to keep up with these outrageously spiking trends. Apple Computers Inc. was founded on April 1, 1976 by college dropouts Steve Jobs and Steve Wozniak, who brought to the new company a vision of changing […]

Gun Laws – a Major Issue in Society Today

A major issue in society today is the topic of stricter gun laws and it creates many different controversies. The Second Amendment of the constitution allows citizens the right to keep and bear Arms, so why are people raging about the opposing views of others? Globally, people are debating on whether or not guns should be so easily accessed. According to the Crime Prevention Research Center, over 50 percent of murders occur in 2 percent of the nation's counties. With […]

Successful Business of Apple Company

Apple is the most successful company in terms of technology development. Their profits, and product growth have been transparent in our eyes. The company's capitalization has reached 1.003 trillion dollars. On other portals, the value of the company still did not exceed a trillion. At the same time on the website of the trading platform - Nasdaq - the company's capitalization has already exceeded 1.008 trillion dollars. Apple's phenomenal record is explained not only by the successful business and innovation […]

The People’s Platform: Taking Back Power and Culture

In The Digital Age, by Astra Taylor, presents two significant views that Taylor argues against the debate of how social media takes effect in the work of social production. The first view of position is the techno-optimist view which illustrates a positive view and can also be described as the Utopian view for technology and social production. The notion of free culture is for the techno-optimist view which is represented through social media openness that creates an equalized social ground […]

Decade Sports: Strategies for Industry Success

About Decade Sports is a private and an independent sports company that ensures the highest quality in arranging the international sports events. The quality thus provided is ensured that the clients businesses have sufficient scope for expanding and sustaining. The employees of Decade sports are scattered in offices in London, Barcelona and Berlin. Decade Sports is a 20 year old organisation in offering Sports hospitality and organising events at Global sporting events like Champions league, World championships in Football and […]

The Utilization of Sex in Advertisement

Introduction The utilization of sex in advertisement seems to have expanded these days (Dianoux & Linhart, 2010) and perceived as vital yet extendable region of research (De Barnier & Valette-Florence, 2006). Moreover, such significance has turned out to be obvious in pretty much every organization around the globe where exceptionally aggressive condition has made organizations vigorously putting resources into utilizing offers in their ad endeavors, for example, sexist pictures, experiences, and sentimental issues. (Akhter, Abassi & Umar, 2011). Utilizing nakedness […]

Women’s Role in Society and Sexist Advertisements

"There are various issues that we want to solve by conducting this investigation. One of the issue suggested is that the way women are depicted in advertisements affects how women’s role in society is perceived, and how a woman should act and behave (Lafky et al., 1996; Lindner, 2004). There is a significant shift in society, where feminist try to break the norm of the common female body image by starting feminist movement such as #MeToo, a movement against sexual […]

Apple as One of the Biggest Companies on the Planet

Apple’s BackGround Apple Inc(formerly Apple Computer, Inc) was founded by Steve Jobs and Steve Wozniak on April 1, 1976. The company was later incorporated on January 3, 1977. Apple’s products are mainly consumer electronics, personal computers, software, servers. In addition, Apple is also a digital distributor, often distribute music, film, video, etc. In the last three decades, Apple Inc has been predominant manufacture of personal devices but found little success due to low market share in the 1990s. After Steve […]

The American Dream Today

In today’s society Americans thrive on materialism. The American dream is becoming more and more materialistic. America is a nation obsessed with shopping and buying unnecessary products. It doesn’t matter how much “stuff” we have its never enough, we need the newest thing out and we need it now. (take it for granted). It has become like a competition amongst everyone to get that newest/best product out there even though you might not need it. Do you really need that […]

Sport and the American Dream

Lifestyle branding, according to the documentary, is when the brand does not only promote their product but is inspired to seek the lifestyle of people. As an example, brands that we see today like Nike, Coca Cola, and Tommy Hilfiger, are marketing lifestyle and focused on promoting their brand by motivating people with desirable lifestyles instead of just focusing on promoting their product. Before this way of marketing by corporates, brands like Quakers would promote their product with these cartoon […]

Nehi Soda: a Fizzy Journey through Time and Taste

In the effervescent world of soft drinks, where brands rise and fall with the ever-changing tides of consumer preference, Nehi Soda stands as a testament to timelessness and nostalgia. While today's soda market may be dominated by big players with massive advertising budgets, taking a sip of Nehi transports us back to a simpler era, where regional brands held their own and flavored sodas were a novel treat. Originating in the early 20th century, Nehi Soda, pronounced 'knee-high,' was introduced […]

Dr. Thunder: the Intriguing World of Off-Brand Sodas

When you stroll through the beverage aisle of a supermarket, amidst the familiar logos and classic brands, you might spot a can that piques your curiosity: Dr. Thunder. At first glance, it might seem like a distant cousin of the more famous Dr. Pepper, but what truly lies beneath this off-brand label, and why does it intrigue so many? Dr. Thunder is not just a drink; it's a testament to the phenomenon of store brands and the intriguing world of […]

Apple — Environmental Analysis and Branding Strategies

Apple is a corporation that is best known for the sale of apple computers, iPods and iPhones. They are also known for the sale of computer software and other consumer electronics. Like any other company dealing with the sale of consumer product the corporation faces both external and internal forces. These internal and external environment are used to determine the position of Apple's corporation in terms of strength, opportunities, weaknesses and threats. The corporation then use the results of the […]

YETI’s Military Discount: a Gesture of Gratitude and Smart Business

When one thinks of rugged outdoor equipment that stands the test of time and nature's elements, YETI often comes to mind. Founded in 2006, the company has rapidly ascended to the top echelons of outdoor brands, particularly for its durable coolers, drinkware, and related accessories. However, beyond their commitment to product quality, YETI has also demonstrated a dedicated engagement with certain communities, particularly the military. One of the ways they manifest this engagement is through their military discount, which serves […]

Marketing Essay Examples and Topics

The flower of services: marketing concept, mcdonald’s marketing plan and strategy report.

Words: 4291

Apple Marketing Objectives and Strategies: Iphone

Words: 3810

Nicosia Model and Engel Blackwell Miniard Model of Consumer Behaviour

Words: 1195

Brief Description of Nike Inc: Is Nike a Monopoly?

Words: 2814

Influencer Marketing and Applicable Theories

Words: 7914

Dunkin’ Donuts Organization’s Distribution

Nike distribution channels essay.

Words: 1119

Rolex Target Market & Brand Positioning

Words: 3449

Apple’s Mode of Entry Into Foreign Markets

Words: 2845

Strategic Plan: Nike Incorporation Report

Words: 3859

McDonald’s Corporation Case Study Analysis

Words: 2764

Victoria’s Secret Target Market Segmentation Criteria

Imc plan of melo fruitti ice cream report.

Words: 4551

Hershey Company’s Price and Distribution Strategies

Words: 1857

Coca-Cola: “Taste the Feeling” Campaign

The uppsala model example: ikea in brazil, serbia, and india.

Words: 1388

Marks & Spencer Clothing & Home Market Segments

Words: 1224

McDonald’s Customer Relationship Management Evaluation Essay

Words: 3427

Starbucks Marketing Analysis

Words: 1763

Market Structures and Pricing Strategies

Words: 1931

Nestlé Nespresso: A Marketing Plan

Words: 3788

Hilton Hotel Marketing Strategy & Target Market

Problems of advertising.

Words: 1068

Louis Vuitton in Japan

Words: 1125

Digital Marketing

Words: 1049

Adidas Marketing Plan

Words: 2729
Words: 2321

Uniqlo Organizational Structure Evaluation Essay

Words: 5278

Rivian R1S Vehicle Marketing Analysis

Words: 2844

Carrefour UAE Marketing Strategy

Words: 1163

Adidas and Marketing Communication

The f&b restaurant.

Words: 1099

Marketing Strategy of Tesco

Words: 1375

MacDonald’s Market Analysis

Words: 1913

Apple Inc. Smartphone Marketing Strategy in Australia

Words: 2944

Standardization and Adaptation of McDonald’s India and the UK

Words: 11284

Pricing Strategies of Zara

Folgers coffee: a marketing study.

Words: 1980

International Marketing: Walt Disney Company

Words: 2167

The PayPal Company’s Competitive Advantages

“marketing myopia” by theodore levitt, marketing mix paper.

Words: 1404

Marketing Plan; Southwest Airlines

Words: 1894

Pepsi’s Use of Celebrity Endorsements: Are the Benefits Worth the Risks?

Words: 7832

Lush Company

Words: 1147

Mephisto Products Case Study

Cultural dynamics in assessing global markets, subway australia strategic marketing analysis.

Words: 2841

Harvey Norman Company Retail Marketing

Words: 3700

Pricing: The Sneaker Pricing Wars (Adidas-Nike)

Words: 2212

Apple Marketing Plan Example

Words: 3868

Market Segmentation, Targeting and Positioning

Marketing strategy: marks & spencer, starbucks: the marketing research report, marketing information systems in amazon, procter & gamble, unilever, and nestlé marketing.

Words: 1182

Low- and High-Contact Services Quality and Satisfaction

Words: 2030

Three Levels of Products Theory

Words: 1114

Target Market for Herbal-Care Soap

Words: 1491

Napoleon Perdis: Marketing Plan

Words: 3144

Mystery Shopper Report for McDonalds

Words: 1919

Volkswagen Company’s Marketing Strategy in China

Words: 13762

Understanding of Digital Marketing: Course Reflection

The importance of market segmentation, tesla company’s marketing analysis, movie theatres’ market segmentation.

Words: 2202

Baskin Robbins: Marketing Plan

Words: 1745

Values and Lifestyles (VALS) Market Segmentation

“marketing is everything” by regis mckenna, nike marketing communication strategy – coursework.

Words: 3155

ZipCar Marketing Strategy

Words: 2414

Tumbler Market Segmentation

Words: 2272

Nabisco and Pepperidge: Market Segmentation and Positioning

Words: 1063

Failure of Internationalization Strategy in BestBuy in China

Words: 3000

Squatty Potty: Viral Content Analysis

Words: 1266

Emaar Properties Company Marketing Analysis and Plan

Product life cycle & marketing of video game industry, influence of online shopping apps on impulsive buying.

Words: 2200

Ambient Conditions in Service Marketing

Words: 1102

Route-to-Market Methods and Strategies

Words: 3438

Selecting Target Markets for M&M’s Company

Words: 1256

IKEA’s PESTLE Analysis

Kiko milano uk company: customer relationships.

Words: 2397

NBA: Competing on Global Delivery With Akamai OS Streaming

Words: 1112

Coca-Cola Company’s Marketing and Environmental Factors

Metabical: positioning and communications strategy.

Words: 2769

Aldi’s Marketing Communication Tools in the UK

Words: 3877

Coca-Cola: Marketing and Consumer Perception

Words: 2649

The Process of Product Development

Black & decker marketing strategies.

Words: 2218

Marketing Strategy for a Shopping Mall

Words: 3147

Marketing Plan for Unilever Company

Words: 2528

Formalized Approach Benefits to Forecasting

Oral-b electronic toothbrush marketing plan.

Words: 1465

Strategic Marketing of Tim Horton’s

Words: 2428

The Coca Cola Company: Dasani’s Brand Fiasco

Words: 1107

Bicycle Business: Trends, Threats, and Opportunities

Elements of marketing mix, zara: company strategy analysis.

Words: 1200

Abercrombie & Kent Company: Marketing Situation

Words: 1380

Color Effects on Consumer Behavior in Saudi Arabia

Words: 12187

Marketing analysis of shampoos in the UK market

Words: 5114

Salesforce’s CRM at the Unilever Company

Training needs of employees working at walmart.

Words: 3939

Fiji Water: A Comprehensive Analysis

Words: 2306

Analysis of the Department Store Retail

Words: 3893

Marketing plan for MAC Cosmetics

Words: 2713

Aspects of VALS Marketing Model

Oreo: marketing plan, upstream and downstream social marketing.

Words: 1738

Services and Their Characteristics

Words: 2753

Market Analysis: L’Oreal

Words: 3913

Marketing Concept and Branding Strategy

Words: 3229

Marketing Plan – The Body Shop

Words: 2024

Toyotas E-Marketing Strategy

Words: 2966

Technology as a Macro-environmental Force that Affect Marketing Related Decision

Marketing strategy: masdar.

Words: 3328

Concept of Efficient Market Hypothesis (EMH)

Words: 2878

Ford Truck Marketing in the US and China

Words: 2062