shoe making business plan in nigeria pdf

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Shoes Making Business Plan in Nigeria

Our Shoes Making Business Plan in Nigeria is well documented and can also be used for, but not limited to:

• Grant Applications,
• Bank Loans,
• Proposal writing,
• Business Concept Note,
• Competitions e.t.c

Purpose of the Shoes Making Business Plan in Nigeria

Benefits of the Shoes Making Business Plan in Nigeria

The Shoes Making Business Plan in Nigeria is beneficial because

• It helps in outlining the steps needed to achieve the business goals and ideas.
• It helps to articulate strategy to stakeholders who support the business.

Importance of the Shoes Making Business Plan in Nigeria

The Shoes Making Business Plan in Nigeria is important because

• It will assist you in making sound decision in the administration of the commercial enterprise which will make a contribution to the success of the business.
• It will additionally gives distinctive statistics on all components of the business, outlining the business desires and the steps required to achieve them.

Content of the Shoes Making Business Plan in Nigeria

• Executive Summary
• Introduction
• Business Description
• Keys to Success
• Products and Services
• Market Analysis
• Our Target Market
• Pricing Strategy
• Competitor Analysis
• Sales and Marketing Plan
• SWOT Analysis
• PEST Analysis
• Operational Plan
• Management plan
• Financial Plan and Projections
• Financial Diagnostics

Download The Complete Shoes Making Business Plan in Nigeria

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A Step-by-Step Guide to Shoemaking in Nigeria

• by Aham Onyemachi

Shoe manufacturing presents a promising opportunity for entrepreneurs in Nigeria given rising demand and the appeal of locally designed footwear. In this comprehensive guide, we walk through the key steps and processes involved in setting up artisanal shoe production using basic equipment and materials.

We cover sourcing quality leather, making shoe lasts, essential tools and machinery, designing for Nigerian feet, assembly techniques, packaging ideas, cost considerations and licensing requirements. Whether you want to launch your own footwear brand or manufacture for clients, this guide shares valuable insights for making shoes in Nigeria.

An Overview of Nigeria’s Shoemaking Industry

Footwear manufacturing has a long tradition in Nigeria’s cultural and economic history. Traditional artisanal shoemaking skills have been passed down generations, especially in historic hubs like Kano.

Beyond locally made leather sandals and slippers, demand for more contemporary, fashionable footwear is now booming driven by Nigeria’s large youth population. However, the bulk of modern shoe retail remains dominated by imports.

Locally made shoes only account for 15% of the formal footwear market. Yet the opportunities are vast, with annual demand estimated at 280 million pairs and rising. More entrepreneurs are now seeking to tap into the growing interest in made-in-Nigeria footwear.

Key Benefits of Local Shoe Production

Setting up local shoe manufacturing has many advantages:

Import Substitution – Curtails Nigeria’s dependence on imported shoes which made up 85% of formal footwear as of 2019.

Job Creation – Shoemaking provides employment and skills development for many artisanal workers.

Supports Local Leather Industry – Stimulates the local leather goods ecosystem.

Flexible Design and Customization – Ability to design shoes for Nigerian feet and sensibilities.

Affordability – Lower cost than foreign designer brands make locally made shoes accessible.

Foreign Exchange Savings – Reduces pressure on Nigeria’s forex reserves from footwear imports.

Made in Nigeria shoes are also perceived as unique, authentic and of a better fit. Supporting local artisans and sourcing leather sustainably also appeals to consumers.

Essential Parts of a Shoe

Before diving into production, it helps to understand shoe anatomy and key components:

Upper – The top part of the shoe that covers the foot including vamps, quarters, toe box and tongue. Made from leather, textiles etc.

Outsole – The bottom outer layer that contacts the ground. Provides traction and abrasion resistance.

Insole – Inner base layer that sits underneath the foot. Provides cushioning.

Midsole – Found between the outsole and insole. Absorbs shock and adds comfort.

Heel counter – Reinforces and stabilizes the heel section.

Shank – A stiff element between the insole and outsole that provides support.

Eyelets and laces – Allow fit adjustment and closure.

Toe box – Covers and protects the toes.

Welt -joins upper to the sole. Can be faux welt or allow re-soling.

Understanding shoe components allows for designing quality, long-lasting and comfortable styles.

Step 1 – Design and Create Lasts

Shoemaking begins with designing the shoe and shaping lasts. The last is the solid mould around which the shoe is constructed .

• Start by sketching and conceptualizing the shoe design – style, size, colours etc.
• Next, carve and form lasts from wood or plastic to match the shapes of your designs.
• The lasts will be worn by the footwear, so make lasts that mimic foot dimensions.
• Different lasts are required for left and right shoes.
• Often lasts are imported. But you can handcraft your own.

The design process is key for visualizing the end product while lasts physically manifest the design to create the shoes over.

Step 2 – Select and Cut Upper Materials

The shoe upper comprises components like vamps, quarters, linings etc. Choosing quality materials ensures durable, comfortable uppers.

Leather is the most popular material for quality shoes owing to its durability, breathability and aesthetics. Consider leather origins and tanning process when sourcing.

• Full grain leather is most durable option. Suede provides a softer feel.
• Nigerian Kano and Sokoto states are known for leathercraft.
• Ensure any dyes, finishes etc. do not contain harmful chemicals.

Measure the lasts and cut out leather sections needed for the vamps, quarters, tongue, linings etc. according to your design. Skiving helps reduce thickness. Allow seam allowances.

You can also use textile fabrics as uppers. Synthetics like PVC or mesh add durability and breathability in certain areas. Just ensure sections are cut neatly and accurately.

Step 3 – Prepare the Insole

The insole forms the inside base that the foot rests on. Material choices include:

• Leather – Offers rigidity and support
• EVA foam – Provides cushioning
• Felt – Absorbs moisture to limit odour

Trace the shoe last on chosen material then cut to shape. Prepare the insole before assembling upper as it helps hold sections in place.

Insoles can also be directly adhered onto preformed EVA foam shapes rather than fabricating from scratch.

Step 4 – Attach the Upper

There are a few techniques for attaching and closing the upper:

Turnshoe Construction

This involves stitching leather upper over the last right-side out, then turning it inside out over the sole. It allows hides to be stitched aesthetically before turning. Simple and artisanal.

Carovar Construction

Here the upper is first wrapped and stitched inside-out over a temporary sole shape. Then the moulded sole is attached. This secures the upper firmly for better shaping.

Cemented Construction

The upper and sole are attached using adhesives rather than stitching. Allows using thinner leathers. Common in modern mass production.

Stitched Construction

Uppers are stitched directly to the midsoles and outsoles using durable welt stitching rather than adhesives. Allows re-soling. Very durable.

Assemble the upper on the last temporarily using tacks. Then apply the chosen method to attach and close the upper more permanently before adding soles.

Step 5 – Attach Soles

Leather, rubber, or man-made polymer soles can be used.

Leather soles provide flexibility and feel but wear quicker. Rubber soles are more durable and provide traction but can feel rigid. Polyurethane soles balance durability and flexibility.

Stitch, nail or glue soles to the uppers according to shoe construction method:

• For turnshoes, glue or nail sole to closed uppers.
• For carovar construction, directly inject moulded soles.
• With cemented construction, adhere flat soles.
• For stitched shoes, welt and stitch leather or rubber soles.

Reinforce joints using fillers like wood pegs. Allow adhesives to cure fully before finishing.

Step 6 – Add Heels and Accessories

Heels lifts can be created by:

• Tacking heel stacks from leather, wood or TPU layers
• Attaching carved solid wood or rubber heels
• Moulding TPU heel counters for stability

Pin, nail or glue heels securely. Fill gaps if needed. Attach any hardware like eyelets, buckles, ornaments using screw posts, rivets or adhesives.

Step 7 – Finishing and Detailing

Apply edge paints and finishes to give an attractive look while sealing the leather. Common finishes include:

• Wax polishing for sheen and protection
• Acrylic latex/polyurethane for gloss and water resistance
• Oils to condition and moisturize leather

Brush, spray or roll finishes on the footwear. Pad any harsh edges. Ensure proper curing or drying. Polish and buff for an attractive look.

Attach laces through eyelets or integrate velcro straps, zips etc. according to the design. Stuff with paper to help hold shape if needed.

Essential Shoemaking Tools and Equipment

Some key tools for small to medium-scale shoe production include:

Lasts and Stands – For shaping shoes as per designs

Knives – For cutting and skiving leather

Scissors – For trimming threads and fine-cutting

Awl/Punch – For making holes for stitching

Hammer and Nails – For tacking components together

Cutting Dies – For accurately cutting sole shapes

Stitching Wheels – For closing and attaching uppers

Glue Guns and Brushes – For adhering parts and edges

Finishing Sprayers – For applying paints and sealants

Polishing Equipment – For buffing and shining completed shoes

Electric motors and presses can mechanize production by attaching to tools to improve efficiency and quality.

Advanced Machinery Options

Some more advanced machinery options for larger manufacturers include:

Cutting machines – For precision cutting of leather components using hydraulic presses

Skiving machines – To uniformly thin leathers to the required thickness

Closing machines – To stitch upper components together consistently

Lasting machines – To mould and attach uppers over shoe lasts

Sole attaching machines – To attach soles to uppers with speed and pressure

Edge finishing equipment – For spraying edges neatly with paints/sealants

Conveyor ovens – For curing adhesives at set temperatures

While artisanal workmanship is charming, machinery improves productivity for commercial-scale shoe manufacturing with consistency.

Designing Quality Shoes for the Nigerian Market

Beyond technique, good design ensures shoes appeal to Nigerian tastes and feet. Keep these tips in mind:

Analyse Local Feet

Foot sizes, widths and shapes vary geographically. Learn Nigerian foot morphology and design lasts suited for the market.

Ventilation

Ensure uppers, linings and soles allow air circulation to keep feet cool and fresh in a hot humid climate.

Moisture Wicking

Utilize natural fabrics that can absorb sweat and leather finish to repel water. Avoid non-breathable synthetics.

Generous foam or air cushioning provides comfort for walking on uneven roads. Test shock absorption.

Include arch support and a firm heel counter for foot stability. Essential given many Nigerians walk long distances daily.

Incorporate durable rubber soles with grippy tread patterns tailored for urban and rural terrain.

Minimize seams. Choose stain-resistant leather. Finish edges smoothly to prevent snagging and enable wiping clean.

Flexibility

Go for flexible but firm soles that allow natural foot movement when walking rather than stiff boards.

By keeping Nigerian feet and lifestyles central to the design, your shoes will excel in comfort, performance and appeal.

Quality Control and Testing

Meticulous quality control ensures any footwear defects or issues are identified and fixed:

• Carefully examine every pair under a bright light after assembly. Mark any flaws.
• Check adhesive bonds by flexing and twisting soles. Redo if any parts loosen.
• Evaluate seams and stitching under magnification for gaps or fraying.
• Scratch and scrape at edges to check finish adhesion. Redo coats if needed.
• Test fit on forms or feet of varying sizes. Adjust lasts and repairs issues.
• Evaluate components for blemishes, uneven colouring, grit etc.
• Verify dimensions like sole thickness, heel height etc. post assembly.
• Test wear and tear by having people walk in the shoes on different surfaces.

Thorough testing requires time but reduces returns and complaints regarding Nigerian-made shoes.

Product Packaging Ideas

Good packaging protects shoes during storage and transport while presenting them attractively to customers. Considerations for retail footwear packaging include:

• Shoe boxes  – Sturdy boxes preferably with brand print and designs. Various paper or cardboard options are available.
• Tissue paper  – To wrap each shoe before placing it in a box. Prevents scuffing and absorbs moisture.
• Stickers  – For sealing boxes after placing shoes and tissue wraps. Custom-branded stickers add flair.
• Bags  – Plastic or paper bags help carry the packaged box. Include brand logos, art or product information.
• Tags  – Hang tags detail shoe name, size, material etc. They convey product highlights at the point of sale.
• Silica sachets  – Absorb excess moisture during shipping or storage to prevent mould.

Consider optional additions like personalized notes, special offer leaflets, “Thank You” cards etc. to delight customers.

Registering and Licensing Your Shoe Business

To legally manufacture and sell shoes in Nigeria, key requirements include:

• Business Registration  – Register your business name with the CAC to formalize your shoemaking enterprise.
• SON certification  – SON product certification ensures your shoes meet applicable Nigerian Industrial Standards.
• MSME registration  – Sign up on the MSME portal to access government support schemes for small businesses.
• Safety and compliance  – Follow regulations around factory safety, worker welfare and environmental impact.
• Taxes  – Register for company income tax and VAT compliance with the FIRS.
• Leather certification  – Only source leather from tanneries registered with the Leather Council to ensure best practices.

Formalizing your operations builds credibility and public trust in your brand. Ensure you comply with all regulations.

Cost Considerations for Shoe Production

The key cost elements associated with setting up shoe manufacturing in Nigeria include:

Machinery and tools – For production, cutting, stitching, polishing etc. Prices range from ₦50,000 to ₦5 million.

Workshop setup – Renting production space, furniture and storage costs ₦200,000 to ₦1 million annually depending on location and size.

Raw materials – Leather, soles, adhesives, lasts etc. Budget ₦1000 – ₦3000 per pair. Resole materials cost less.

Labour – Salaries for artisans and technical specialists range from ₦50,000 – ₦150,000 monthly.

Packaging – Boxes, stickers, tags, paper etc. add ₦100 – ₦500 per pair.

Marketing – Online advertising, brochures, fairs etc. have recurring media costs.

Utilities – Power, water, waste management and internet connectivity are ongoing overheads.

Transportation – Logistics for material deliveries and product distribution.

Keeping production lean and localizing sourcing helps optimize costs when starting out. Prices come down at scale.

Pricing Your Shoes

Pricing shoes involves balancing production costs with customer willingness to pay:

• Luxury leather shoes  can retail for ₦20,000 to ₦200,000 based on design, materials and branding.
• Casual or synthetic shoes  range from ₦5,000 to ₦15,000 offering an affordable segment.
• School shoes  sell for ₦2,000 to ₦5,000 driven by bulk institutional contracts.
• Tailored bridal shoes  can fetch premium rates of ₦100,000 upwards per customized pair.

As your brand grows, you can target higher margins through direct consumer sales. Multi-channel distribution also helps test pricing sweet spots across segmented markets.

Run promotions like discounts, bundle deals etc. during peak footwear seasons or festive sales. Offer free customization for bulk orders.

Pricing competitively helps local brands gain market share. Localising production keeps costs lower than imported shoes.

Sales and Distribution Channels

Some of the major sales channels for made-in-Nigeria footwear include:

Direct retail – In-house branded stores. Gives the highest margins but needs investment and operations capability.

Third-party retail – Shelf space in footwear stores, boutiques or fashion outlets. Provides market visibility but may require revenue sharing.

Institution sales – Bulk supply contracts with schools, hospitals, hotels etc. Generates volume but low unit margins.

Trade fairs – Exhibitions targeting fashion industry buyers provide orders, publicity and feedback.

E-commerce – Online product listings, social media marketing and dedicated websites help drive direct sales. Requires fulfilment capability and digital skills.

International export – Opportunities in markets like the UK, Caribbean, and SA where the “Made in Nigeria” perception carries cachet.

As production scales up, exploring multiple distribution channels will help maximize market reach for your shoes across diverse segments.

Avoiding Common Pitfalls                         

Some common mistakes to avoid when manufacturing footwear in Nigeria:

• Using poor quality leathers and materials that crack or fail prematurely.
• Failing to anatomically match shoe lasts to Nigerian feet leading to fit issues.
• Focusing excessively on imitation and copying existing designs rather than innovating.
• Skimping on product testing and quality control resulting in defect escapes.
• Not complying with regulations and standards in a bid to save money.
• Inadequate safety investments and workplace practices in production unit.
• Choosing overly complex or ornate styles that become expensive to produce at scale.
• Assuming demand rather than proactively doing market research and seeking consumer feedback.
• Expanding production haphazardly without sufficient working capital and inventory management.

By avoiding such pitfalls through careful planning and experience, your Made in Nigeria footwear has strong prospects of succeeding and claiming market share.

Optimizing Chances of Success

To maximize your chances of sustaining a profitable shoe production business, focus on:

• Mastering technical manufacturing skills and quality
• Seeking mentorship from experienced shoemakers
• Rigorously testing products before launch
• Building your brand story and identity
• Registering intellectual property like designs and logos
• Leveraging social media and e-commerce for sales
• Offering differentiated designs suited to Nigeria
• Collaborating with footwear suppliers, retailers and schools
• Exhibiting at trade fairs to attract large orders
• Investing surplus into upgrading machinery and tools
• Taking feedback and being responsive to consumer needs
• Contributing to local skills development

Shoe manufacturing can thrive with disciplined execution and bringing Nigeria’s natural craftsmanship to the fore.

The Growth Potential Ahead

With expanding demand, low existing local supply and import substitution benefits, shoe production in Nigeria offers strong growth potential. Entrepreneurs who build capabilities, scale cautiously and deliver quality have tremendous prospects.

Associations like NISMA and Leather Institute provide technical and regulatory support for new makers. Government schemes like Youth Entrepreneurship Support also aim to catalyse the space.

As more support ecosystems emerge for Nigerian artisanal manufacturers, Footwear has the opportunity to follow in the footsteps of proud made in Nigeria fashion brands.

With dedication to mastery and business fundamentals, Nigeria’s next generation of shoemakers can tap into its strong cultural heritage and affinity for footwear to drive value creation that stands the test of time.

Related posts:

• Made in Nigeria: Manufacturing and Production Business Ideas for Local Entrepreneurs
• Investing in Nigeria’s Plastic Sector: Growth Potential and Risks
• A Startup Guide: How to Launch a Successful Furniture Manufacturing Business in Nigeria
• 5 Tips for Starting a Successful Beauty and Personal Care Manufacturing Business in Nigeria

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• Mon. Sep 9th, 2024

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Shoe Making Business Plan In Nigeria | Profitability And Growth

Shoe Making Business Plan – How to start show making business in Nigeria – When it comes to a persons dress code or attire, one of the places that easily draws attention is the persons feet, this is because to so many people , what you wear at your feet describes the kind of person that you are, that is why to most people what they put on their feet is as important as what they wear on their body.

Truth to that fact, everybody wears shoe, from adults to kids, from men to women, there are even experts on shoes who can tell you what to buy, what to wear and how to wear them. The importance attached to shoes prompted this shoe making business plan in Nigeria feasibility study article , which is usually updated regularly and can equally help you in obtaining loans from banks , access grants as well as can be used for business proposals.

Among the many questions that I got recently in my inbox is the question on How to start a shoe making business or how to start a shoe manufacturing business, someone also asked how lucrative shoe making business is, this post on shoe making business plan in Nigeria will focus on shoe making business.

With interest there are things you need to get before you can get started with or the factors which you must consider before you go ahead with your business plans , these factors will stress on the type of shoes you want to start making, is it for a particular gender or do you have unisex in mind, the sizes of shoes you want to be making and a whole lot of other important things you need.

By a way of introduction, shoes are important in our everyday hustle, this is because our feet needs to be protected from any possible hurt, apart from that people are mostly addressed by how clean and classy their shoes are, some will tell you a person’s class can be dictated by their shoes. Just like many people I take my shoes serious too given the attached importance. Now there are various types and styles of shoes out there, they comes in different designs, shapes, color, sizes, texture, quality etc.

These variety are made available due to the long list of fashion designs out there in the market. the truth is that shoes are meant to match the cloths you are putting on, any wrong combination can actually make you appear like a clown, in order to not ruin an entire outfit you need to wear stuffs that actually rhyme, they can actually make you to appear classy.

How Lucrative Is Shoe Making Business In Nigeria?

To answer the question of how profitable shoe making can be, you need to examine the population of Nigeria, and then the number of people who wear shoes, then you will understand that shoes is as important as the cloths we wear.

The fact is that shoe making is lucrative, going by the above narrative, let’s assume that in a population of over 210 million, that half that number wears shoes, than shoe manufacturer will probably be producing for at least 90 million people, note that it can be more owing to the fact that these days you hardly see anybody walking the street that doesn’t have a shoe on their feet.

Also put into consideration that most Nigerians have assorted shoes, in fact research has shown that an average Nigerian has at least two shoes, one for special occasions or religious activities and the other for work or better still call it office shoe, note that some people have up to five shoes or more, I used to be in that category, I’ve been to a friend’s house who owns up to eleven (11) shoes, when I asked him, he said he doesn’t want to be stranded at any day and also he doesn’t want to be repeating the same shoe every day, since the shoe might not last longer than expected if he continues to wear just one shoe.

Patronage for shoes becomes even higher during festive season, especially during December period. Ask any shoe maker around you, he/she will tell your that December is their busiest period, this is not to say you only get jobs during this period, their jobs all year round just that the demand during this period is usually higher, and you know the outcome, when the demand for a commodity goes high in the market, the prices for the commodity goes high as well if the supply of the commodity cannot match the demand. In essence foot-wear making business in Nigeria is a very lucrative business.

What You Need To Get Started With Your Shoe Making Business

Write A Business Plan – Although this business is capital intensive if only you have plans of starting small, either big or small, this business requires you start up with a plan, either you write the plan or you get an expert to do it for you, you also have the option of buying from us. Meanwhile you business plan must contain basic information about the business.

Select a niche – This is also important because shoe making is very wide, you need to chose the category of shoe you are going to be making, we have the male, female, children etc. select the categories you will be making shoes for and also outline among the following the one you will be making

• Heels or flat shoes
• Slipper or Slip-on
• Formal and Informal shoes etc

By selecting a niche, you can easily thrive especially if you are a sole shoe maker, you can chose to expand and also include other category into the brand of shoes you make.

Raise Your Capital – If you haven’t done this already, then plan towards raising a capital for your business. Funding your business is injecting blood in a human, just as blood brings life money brings your business idea into reality.

Location – This absolutely depends on the size of business that you want. however, as a sole shoe maker, starting small is the way to go especially if you do not have money to rent a work shop, I have a friend, she started her shoe making business in her room when it became a bit serious, she relocated to their compounds frontage, she is still building her brand, in essence, you can actually start from home. However, renting a shop, the best location should be the market or anywhere close to a busy area, this creates a bit of awareness for your business. A good location should target your potential market and should be close to your raw materials.

Business Registration and Branding – Some of the best shoe brands today comes with their specified local or trade mark, now to achieve this same type of professionalism, you need too get your business registered with the Corporate Affairs Commission, you will be licensed to use your name the logo or trade mark you intend to use. Now your products can be easily recognized anywhere in the world

Material – Quality shoe manufacturing entails using the best materials you can get, we have shoes made from leather, rubber, animal skin, wool etc and then you have materials such as thread for sowing the shoes and also gum (either industrial or local) ensure you use the best of materials which will give you the desired quality.

Advertisement – One way of advertising your products is by manufacturing quality products, that alone can announce you, however, make use of social media, like my friend, the one I made mention of earlier, she usually share pictures of her products on her social media handle, she also share pictures of her production process, people gets to see the thorough job she puts in every one of her shoes. Treat your customers well, encourage them to share your products on their social media handle and to also tell other of your products.

Hurry now, TO GET OUR Shoe Making Business Plan. Simply order yours by paying N10,000 to

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Shoe Making Business Plan & Proposal

Shoe making business is did not start today, it is a business that will continue evolved from simple footwear to sophisticated footwear. Everybody wears shoes, whether rich or poor, aside the fact that it’s a basic need as a human being it’s also a way to look beautiful.

Dressing up is not complete without nice shoes to go with it and this is one of the reasons why shoe making business is a very lucrative business not just in Nigeria but also in the world at large.

There different kinds of shoes, there are easy-wears, office wears, sports wears, lab wears, boots etc. In the shoe making business, skill and knowledge are very important because this will determine how you make your shoes, the kind of material you use in making the shoes and so on.

Shoe making business can thrive in what ever way you decide to start. Whether as a small scale business or a large scale what is important is your skill and the materials you use in making the shoes.

One important thing that can not be overemphasized is the quality of materials used in the shoe making business whether you are making sandals for causal or brogue for office wear of boots, the quality of the material must be a good one because nobody likes shoes of inferior quality as this affects the durability of the shoe.

This business can thrive in anyway you start but it is better when you start big and what I mean by this is having a shoe factory where you can create a brand for yourself. Whether or not you are skilled is not a prerequisite to venture into this line of business.

If you do not have the skill to make shoes, then get the people that are skilled, you can employ people that know how to make shoes to work for you. However having the skill is important since it’s a business you are venturing into but it’s not compulsory.

Shoe Making Feasibility Study

In large scale shoe making business, you need marketers to help market your products, the staffs are expected to be trained with the skill to operate the equipment used in the factory. The number of people to employ depends on how big the shoe factory is but ensure you employ capable hands that will help take the business to the next level.

Another important aspect in setting up a shoe making business is to know the type of shoe you want to specialize in. Like I have earlier mentioned there are different types of shoes, choosing the type of shoes to specialize in would help you concentrate whether it’s for males or females.

The materials for shoe making is very important, this is one of the most sensitive key areas in shoe making business because durability and quality is dependent on the materials used in making the shoe.

To set a good standard for brand don’t just use any kind of material to manufacture shoe because this will later affect your brand in a negative way and that would not be good for business but if people know your brand to be of a good quality and it’s durable, people would always patronize you and that is how business grows.

This is the reason why having a good knowledge about shoe making is very important because this knowledge would guide you to buy quality materials for the shoe making business.

In shoe making business, the places the shoes would be worn is very important, the environment, the weather all of this should be taken into consideration. Another important aspect is the process by which the shoes are made.

The machines used in manufacturing the shoe can affect the outcome of the shoe. That is why it’s important to get good equipment. For a small scale shoe making business, sophisticated equipment are not necessarily needed but this also depends of the type of shoes you are making.

Location is everything in business, where you business is located can affect your business either positively or negatively. As a small scale, you can start from the confides of your home but if you want to get a place, look for a place that is strategic to your business.

A place that can be easily access and where your products can be easily seen and noticed by the public.

One of the ways to stay ahead in every business to know all there is to know about the business and the general public that are your potential customers. This is the reason why conducting research is very important for every business.

As a beginner or even if you have been in this line of business for sometime, you need constant, fresh innovations and ideas to stay ahead of your competitors. Having a business plan and conducting feasibility studies are non negotiable.

Find out what others who have succeeded in the business know and do, add it to your own, knowledge they say is power and as far as business is concerned there can never be too much of it. Some of the information are already available, look for them in the right places, ask the right questions and you will get the right answers. No assumptions, don’t think you know it all.

In conclusion, brand your shoes. This will give it a certain kind of packaging. Whether it’s causal or office shoe, brand it. Let people know about your brand.

Our sample Shoe Making Business can be used to access bank loans, proposal writing and grant applications. The business plan was complied after a thorough feasibility study on Shoe Making Business in Nigeria was done.

Get your Shoe Making Business Plan In Nigeria with Feasibility Study. To place an order, pay N10,000 to

GTBank (Guaranty Trust Bank) Account Name – Uwadia Eyemeka Account No – 0127561472

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Shoe Making Business Plan and Proposal in Nigeria

NOTE: This is Just a Sample you can use to develop your content/business information, You can edit Content to Generate your Original content. Content By : Corporate Guide Team

Executive Summary

Business Name: Naija Footwear Location: Aba, Nigeria Business Type: Shoe Manufacturing and Retail Owner(s): [Your Name]

Business Description: Naija Footwear aims to provide high-quality, stylish, and affordable shoes for men, women, and children. Our products will be designed to cater to the diverse needs and preferences of the Nigerian market. We plan to combine traditional craftsmanship with modern manufacturing techniques to create durable and fashionable footwear.

Mission Statement: To produce and sell high-quality footwear that combines style, comfort, and affordability, contributing to the growth of the local economy and empowering local artisans.

Business Objectives

• Year 1: Establish production facilities and achieve monthly revenue of ₦2,000,000.
• Year 2: Increase production capacity and expand market reach across Nigeria.
• Year 3: Launch an online store and explore export opportunities to neighboring countries.

Market Analysis

Industry Overview: The footwear industry in Nigeria is growing, driven by increasing urbanization and a rising middle class. Aba, known as a hub for shoe production, presents a strategic location for establishing a shoe-making business.

Target Market:

• Urban men and women looking for stylish and affordable footwear
• Parents seeking durable and comfortable shoes for their children
• Corporate clients needing formal and uniform shoes
• Retailers looking for wholesale purchases

Market Needs:

• High-quality and affordable shoes
• Diverse styles and designs to cater to various preferences
• Durable and comfortable footwear
• Local production to support the economy

Competition: Local competitors include independent cobblers and established shoe brands. Naija Footwear will differentiate itself through high-quality materials, innovative designs, and a strong brand identity.

Products Offered

• Men’s Footwear: Casual shoes, formal shoes, sandals, and slippers.
• Women’s Footwear: Flats, heels, sandals, and boots.
• Children’s Footwear: School shoes, casual shoes, and sandals.
• Special Orders: Custom-designed shoes and bulk orders for corporate clients.

Marketing and Sales Strategy

• Brand Building: Develop a strong brand identity and online presence.
• Retail Partnerships: Collaborate with local retailers and boutiques.
• Promotions: Introductory discounts, loyalty programs, and seasonal offers.
• Advertising: Utilize local radio, newspapers, online platforms, and fashion blogs.
• Exhibitions: Participate in trade shows and local markets to showcase products.

Operations Plan

Location: A manufacturing facility in Aba with proximity to suppliers and skilled labor.

Facility Requirements:

• Production workshop with machinery and equipment
• Storage area for raw materials and finished products
• Office space for administrative tasks
• Retail outlet for direct sales

Equipment Needed:

• Cutting and sewing machines
• Lasting machines
• Finishing equipment
• Quality control tools
• Computer systems for design and management
• Skilled shoemakers and artisans
• Quality control personnel
• Sales and marketing team
• Administrative and support staff

Financial Plan

Startup Costs:

• Rent and deposit for location: ₦1,500,000
• Machinery and equipment: ₦4,000,000
• Initial inventory of raw materials: ₦1,500,000
• Marketing and promotion: ₦500,000
• Working capital: ₦1,500,000

Funding Requirements:

• Total: ₦9,000,000
• Sources: Personal savings, bank loans, investors

Revenue Projections:

• Year 1: ₦24,000,000
• Year 2: ₦30,000,000
• Year 3: ₦40,000,000

Profitability:

• Break-even within the first 12-18 months
• Projected net profit margin: 20-25% by Year 2

Risk Analysis

SWOT Analysis:

• Strengths: Skilled workforce, strategic location, high-quality materials.
• Weaknesses: Initial capital outlay, market competition.
• Opportunities: Growing demand for locally made products, potential for export.
• Threats: Economic instability, fluctuations in raw material prices.

Mitigation Strategies:

• Maintain strong relationships with suppliers to secure better deals
• Continuously innovate and update product designs
• Build a robust distribution network

Naija Footwear is poised to become a leading shoe manufacturer in Nigeria. With a strong business plan, a dedicated team, and a commitment to quality and customer satisfaction, we are confident in our ability to achieve our business objectives and make a significant impact in the footwear industry.

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Shoe Making Business Plan in Nigeria

• by Wisdom Enang
• May 19, 2023
• 3 minute read

Shoe Making Business Plan in Nigeria is elaborately discussed in this article. This will give you a clue about what you are about to go into.

How to start a shoe making business

Read Also:  Catering Business Plan in Nigeria

Mission statement

Its objective is twofold: to be used as a basis for developing cooperation with a new business partner and to seek bank loans to finance investments planned within the foreseeable future.

The business specializes in the production and marketing of shoes with several materials transformed into various designs.

The Concept and Nature of the Business

Shoe business deals with shoes that can compete with other market domestic businesses.

There should be a reasonably good basis for being successful in the future, with favorable development to compete with market choices.  This will lead to numerous achievements like promoting the demand for shoes in the global market with various designs.

Read Also:  Phone Accessories Business Plan in Nigeria

Business Strategy and Mission

This is to ensure the viability of the business and compete in the Global Market.

The vision is to become the largest supplier of high-quality Ankara Attire in global markets. The mission is that consumers benefit from buying extraordinary craft material at a reasonable price.

The Business idea value proposition

The location of the business should be suitable and conducive enough to aid a smooth business. The necessary utilities to accommodate the present and future expansion needs of the business must be available at the location like Electricity supply, etc.

The cost of the transportation of materials should also be reasonable because an increase in transportation costs could harm the competitiveness of the business.

The business operations should be carried out in an efficient and effective way. There should be appropriate production facilities, storage space, and office infrastructure.

In Promotion and advertising, the purpose of your promotion and advertising campaign is to communicate information about your materials to the market. Specific objectives are :

• Make your service known.
• Build up its image.
• Show benefits to users

Read Also:  Raw Food Stuff Business Plan in Nigeria

Considering selling methodology, in marketing, be concerned with:

• Assessing the demand for your product;
• Establishing ways of communicating its attractiveness to your buyers.

Proposition

Your business should be outstandingly different from most of the competitors.

Competitive strategy

The business should respect important issues of social compliance that are related to the safety and well-being of its employees and the community as a whole.

The business should provide development and social benefits to the local community. Most importantly, no discrimination on the basis of gender, ethnic group, religion, etc. should be allowed around your business. Equal opportunities should be provided to all.

Development and social benefits

The business should contribute to the development of the region like:

• Creation of new jobs
• Transfer of technological and management know-how; training and skill development
• Value-added to local natural resources and products
• Local procurement and subcontracting contribute to the stimulation of the economy.

Read Also:  Graphic Design Business Plan in Nigeria

Sustainability and Profitability Strategies 

The business plan is based on a number of assumptions. No matter how carefully we have made these assumptions, the possibility of everything going exactly as planned here is under probability.

We need to consider possible responses to changes in the market; we can react more quickly than we have ever even thought of the consequences. Thus, whether things go better or worse than expected, you might have already identified the likely causes and impact and considered the responses of:

• Interest rates
• Currency fluctuation
• Inflation and Raw material prices, etc.
• Tariffs and quotas
• Government grants
• Increase in taxes
• New regulatory requirements
• Exchange rate controls
• Taste and fashion
• Ethical issues
• Production technology

A decrease in sales means difficulties in financing fixed costs such as wages, rent, and other overheads. Positive increases (more sales than) would require more working capital for inventory, accounts receivables, etc.

Read Also:  Nylon Production Business Plan in Nigeria

Specifically, a SWOT will be of value in helping us to:

• Build on our strengths
• Our weaknesses
• Exploit opportunities
• Develop strategies to deal with threats

It is recommended that you conduct a SWOT (strengths, weaknesses, opportunities, and threats) analysis while you are planning your business. Structuring your thoughts, analyzing your risks, and setting up your strategy.

Considerable Amount for Business Execution

This Business will need about N1, 000, 000 to get started.

This is more like a mini-company for shoe production. The shoe production business has proven to be a very profitable business and those already into it have reaped immensely. We wish you success.

• Shoe Making Business

Wisdom Enang

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How To Start A Shoe Manufacturing Business In Nigeria

Starting a shoe business in Nigeria can be an exciting and profitable enterprise for people who are passionate about the footwear and fashion industry.

Nigeria, with its enormous population and expanding middle class, represents a promising market for locally made shoes.

Entering this field, on the other hand, necessitates meticulous preparation, market research, and a good business strategy.

We will explain the critical stages to assist you in effectively launching your shoe-making business in Nigeria in this tutorial and give you a step-by-step strategy for setting up your operations, creating a unique brand, and capturing the attention of Nigerian consumers, beginning with market research and business planning and ending with production, branding, and marketing.

By adhering to these guidelines and remaining committed to quality and innovation, you can pave the route to a profitable business.

Here is a breakdown of steps to follow.

1. Research the Market

• Conduct market research to better understand the Nigerian shoe market, including target customers, preferences, and trends.
• Analyze possible competitors’ products, pricing, and marketing methods.
• Differentiate your shoe brand by identifying your unique selling points (USPs).

2. Create a Business Plan

• Outline your company’s goals, target market, marketing strategy, and financial projections.
• Define your brand identity, which includes the types of shoes you’ll make, the materials you’ll employ, and your price approach.
• Make a budget that includes startup costs, equipment, raw materials, marketing charges, and operational costs.

3.  Learn New Skills and Knowledge

• If you have no prior experience in shoemaking, consider taking a shoe-making school or an apprenticeship to learn the craft and obtain the necessary abilities.
• Familiarize yourself with various shoe-making techniques, materials, and tools.

4. Set Up Your Workshop

• Find a suitable location for your shoemaking workshop. Consider things like accessibility, size, ventilation, and proximity to suppliers and consumers.
• Purchase the necessary shoemaking equipment and tools, such as cutting machines, sewing machines, lasters, finishing tools, and workbenches.
• Maintain a consistent supply of high-quality raw materials, such as leather, textiles, threads, adhesives, and soles. Develop partnerships with reliable suppliers.

5. Build Your Shoe Collection

• Create a variety of shoe designs based on market research and the tastes of your target customers.
• When creating your shoes, keep quality, comfort, and style in mind.
• Shoe prototypes should be tested for durability, fit, and comfort. Make any adjustments as needed and required.

6. Inventory Acquisition and Management

• Determine your inventory requirements based on your shoe designs and manufacturing capabilities.
• Establish ties with reliable suppliers and negotiate favourable raw material sourcing arrangements.
• Maintain an effective inventory management system in order to track materials, finished goods, and avoid stockouts.

7.   Quality Control and Production

• Set up a production schedule and properly manage resources to ensure timely production.
• To guarantee consistent product quality, implement quality control procedures.
• Regularly assess the quality of materials, workmanship, and finished products to meet customer expectations.

8. Branding and Marketing

• Develop a strong brand identity that includes a logo, brand colors, and packaging.
• Create a professional website to display your shoe collection to promote online sales.
• Utilize social media platforms and digital marketing strategies to promote your brand.
• Participate in local trade shows and fashion exhibitions, as well as collaborate with influencers, to raise brand awareness and increase visibility.

9. Create Distribution Channels

• Determine which distribution channels are appropriate for your target markets, such as retail storefronts, internet marketplaces, or direct sales.
• Build relationships with retailers or set up your own stores.
• Implement efficient logistics and delivery systems to ensure timely product distribution.

10. Provide Excellent Customer Service

• Offer personalized customer service to build customer loyalty and satisfaction.
• Provide clear product information, size guides, and care instructions to customers.
• Handle customer feedback, complaints, and returns promptly and professionally.

READ: These Steps Will Guide You On How To Start An Interior Decoration Business In Nigeria

In conclusion, Keep in mind that launching a shoemaking business involves perseverance, dedication commitment, and continuous learning.  Adapt your strategies based on market feedback, stay updated with industry trends, and always strive for quality and innovation.

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Business Plan Hub

Shoe Making Business Plan In Nigeria

December 27, 2019 by admin 12 Comments

 Shoe Making Business Plan In Nigeria – Research shows that shoe making in Nigeria is among the most lucrative business. When starting a business is just one with the big name. Why many people don’t go into shoe making business is because they think it all about repairing of shoe but that’s not true when you want to go into shoe making business repairing of shoes, there will no time for it because you would be producing shoes in their thousand.

The amount of people in Nigeria who have a shoe making business are really making it big time, because they have less competition. you could been one of those who is taking shoe making as a business you have given yourself the best company you can think of. If you want to really make it big and make your shoe making business one of the biggest in the country the you need a business plan that will help to build up your company very well. Business plan is a road map that guilds you in your business it show you how to spend less and make more, the reason most people fail in their business is because their expenses is more than the profit and they end up running at a lost.

Business plans eliminate such situations and grant you the best way to run your business, Shoe Making Business Plan is one of those business plan that will help you run a successful Shoe Making Business and grow it from a small space to a multi millionaire business.

Get our other business plan

• Paint Production In Nigeria Latest Feasibility Study
• Pig Farming  In Nigeria
• Bakery  In Nigeria Latest Edition feasibility studies proposal
• Ushering in Nigeria

OUR SHOE BUSINESS PLAN CAN BE USE FOR APPLYING FOR BANK LOANS, APPLYING FOR GRANT, WRITE A BUSINESS PROPOSAL ETC GETTING OUR SHOE MAKING BUSINESS PLAN IS YOUR GATE WAY TO SUCCEEDING IN YOUR BUSINESS

How To Get Our Shoe Making Business Plan in Nigeria

Make a payment of =N= 10,000 to the below account number and follow the instructions very carefully

Account Name- Oliver Uwadia

Account No- 3094192129

After payment text your name, your e-mail address and bank teller number or your transfer reference number to 08107015636 and A Copy of our SHOE MAKING BUSINESS PLAN NIGERIA /FEASIBILITY STUDY PDF will be send to your email.

EXECUTIVE SUMMARY

Introduction: in this part of the business plan you try to introduce your Shoe Making Business to the investors and what they should be expecting as soon as your business plan get started.

Business Description: Here you are to describe the business strategy to the investors or to the bank who wants to get you the loan

Products and Services: You will have to share the kind of Shoe Making business you want to do

Competitive Advantage: you need to get our Shoe Making Business Plan in Nigeria

Market Research: Get a copy of our Shoe Making Business Plan In Nigeria

Competitor Analysis: to find out how to go about it just get a copy of Shoe Making Business Plan In Nigeria

Sales and Marketing Plan: Get your own copy of Shoe Making Business Plan In Nigeria

Operational Plan: at this part of the Shoe Making Business Plan you share the way you intend to run the day to day operation of the business

Business Risk: get a copy of our latest edition of Shoe Making Business Plan

Management and Structure: calls us for a copy of Shoe Making Business Plan In Nigeria

Financial Plan and Projections: Here you should able to state you financial plan and if you don’t know how to go about it you may destroy your business so get a copy of our latest edition of Shoe Making Business Plan In Nigeria

After payment text your name, your e-mail address and bank teller number or your transfer reference number to 08107015636 and A Copy of our SHOE MAKING BUSINESS PLAN NIGERIA /FEASIBILITY STUDY PDF will be send to your email .

Shoe is very important to us, it has become a very important part of. shoe has gone beyond just protection of once feet, it is now a fashion, shoe is part of our daily wears, no matter where you are going there is a need to wear something on your feet either small or big either a easy wear or a hill, shoe make business is one of the way you can make quick money.

After payment text your name, your e-mail address and bank teller number or your transfer reference number to 08107015636  and A Copy of our SHOE MAKING BUSINESS PLAN NIGERIA /FEASIBILITY STUDY PDF will be send to your email.

OTHER BUSINESS PLAN IN NIGERIA

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• Staff Administration
• Record Administration
• Office-Planning And Layout Introduction
• Method Of Payment And Imprest System
• The Co-Operative Society (Movement)

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Thank you for providing this sample business plan for shoe making. It is indeed helpful. I appreciate people like you who believe there can be more for the African youth. God bless you.

Thanks Tochi, we really appreciate

Dr. Ade, I am very much happy after going through the sample plan u posted above. It was indeed a serious eye opener. it was very helpful. thank u so much-Desmond

Thanks, i really appreciate. you can call me to get a specific one for your business 08105636015

Hi, i’m Luckson Mabade from South Africa. I am interested in shoe making. Please help to write a successful business plan.

I am a leather work expert, I specialize on hand made leader products like Slippers palm, Sandals, Bags, Belt, coporate wear, high top boots and other leader hand made designed cover shoe.

Our company is at Angwan Soya, behind Gada Biyu Park, Jos in Plateau State. We can do shoe business deal together regardless of your location.

Contact Us 08175741515

#GYAMEX VENTURES.

Thanks a million times mr Nhorito from Zimbabwe,I am quite with the greatest capacity of business plan for manufacturing .send ASAP ,like now now .I need to write it today if possible during the night 15 years experience at Bata show Company ,Gweru,Zimbabwe. Thank ,you are awesome

You can call or whatsApp me on +2348060779290

Thank u so much sir, currently learning shoe making in ariaria shoe plaza here in Aba, really got lots of questions to ask about the best adhesive to use instead of d general used chemical for coupling, don’t know if u can help.

good afternoon sir ,am a lady cobler with 3years experiense, i really need you to assist me in my project budget and project work plan. is it possible to get it today

call me on 08105636015

Pls I wanna learn shoemaking. How much must I have to learn shoemaking?

Hello sir, I am interested in ur handwork, pls how may enroll. What does it take, and I will.

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Shoe Making Business In Nigeria In Easy 9 Steps

Shoe making business in Nigeria is one of the most profitable business trends because shoes are one of the most necessary expendables (after food and clothing) of any modern person.

If you know this craft really well, if you are able to choose equipment and materials, and, most importantly, you have an original idea that will beat the competitors – you can definitely count on success!

We will tell you the details of creating a shoe making business in this post.

Your online trading on Jiji should not stop when you are away from keyboard! Install updated Jiji app now – and stay always online on the largest marketplace in Nigeria!

As a rule, the shoe business pays off within a year. You can expect even a longer period since the prices for materials and rental of premises will grow.

Anyway, before starting such a business you will need a shoe making business plan .

You can always find a more or less suitable general footwear business plan sample that will help you understand what you need to do. However, for a detailed strategy elaboration, you will need a specialist who will develop a business plan individually for the specific purposes of your business.

2. Shoe making in Nigeria: market analysis

Carefully study the niche you intend to take – the information about competitors, the degree of market saturation, the quality of other offers, etc.

There are several popular footwear business ideas : the most common among them are the mass market shoe making and individual shoe design.

Individual shoe design and sewing is a great start-up idea. However, you must be ready to create every pair from scratch to completion. This way you can manufacture 4-6 pairs per month, producing premium, expensive handmade shoes.

Another option would be producing high-quality shoes and work with a ready-made model range targeting the mass market in the average price segment.

3. Advantages of handmade shoes

• Unique and exclusive product!
• The time and effort needed to create things manually is an objective reason for increasing the cost.
• Special unique feel of the product is another reason for its high price.
• Accounting for the individual wishes of the client when manufacturing upon request.

4. Materials

Materials for handmade shoes in Nigeria can be bought:

• in specialized stores;
• at tanning farms;
• in tailoring shops (they often have suitable scraps of leather);
• second-hand markets and stores.

5. How to start a small shoe business: equipment

The indispensable piece of equipment for making the top of the shoes is a specially-customized sewing machine.

You will also need tools for tightening shoes , and a special device for processing the edges of the sole .

For manual processing, you’ll need a machine to lower the edges.

You will also need:

• metal rulers;
• hole punch;
• sewing hooks.

Additional equipment can be purchased depending on the type of manufactured products.

6. Organizing sales

Will it be a pavilion at a clothing market, or a shop in a large mall (these are the options with minimal investment)? Or maybe you want your own boutique right away? The decision depends on your budget. If you will be making shoes upon individual request, you will need a waiting room for clients and a fitting room.

In case you decide to work with the mass market, organize online sales – post ads with photos & description of ready models on the largest free ad websites. I t is quite reasonable to do this on Jiji – because the site traffic is more than 8,000,000 people a day!

7. Product range

Footwear business ideas depend on the demand and expectations of the consumer one way or another. It is better to target average-income buyers since this is the most profitable niche. It is important to offer a huge variety of men’s, children’s and women’s shoes. The buyer should be given the opportunity to choose between different price categories.

In case of creating shoes for individuals, you clients can become people with an irregular foot structure or size .

A special place is occupied by orthopedic and work shoes.

You must have a shoe designer and a cutter . He is normally assisted by several professional shoe tailors , working in shifts and knowing perfectly how to make shoes of different types.

Requirements for sellers: neatness, communication skills, competence in shoe making craft. Trainings and seminars are really welcome!

9. Advertising

Take part in a variety of exhibitions, presentations, shows where you can show your products!

At the same time post your free ads on Jiji so that the entire country could see them! You would be surprised what huge number of small businesses grew up on the pages of Jiji.ng!

Do you want the whole country to discover about your product? Do you want to sell it without interruptions? Install free updated Jiji app now  – and your smartphone will become a perfect tool for promoting your business!

#  fmcg

• advertising
• business plan
• Communication
• information

I love to always be in the epicenter of the events, and then tell the world about it in the most diverse forms.I believe that many rules are created in order to break them in an attempt to create something new.Many of us sometimes need to stop for a moment, perhaps lose something in order to rethink our existence and understand in which direction we need to move.In addition to blogging, I am fond of music composing, traveling, self-studying and meditation. I sincerely believe that if you go your own way and listen to your inner voice, you will definitely come where you were going!

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How to start Shoe Making Business in Nigeria: Detailed Guide

Do you know that most of the shoes we wear in Nigeria are imported?  Meanwhile, we have all it takes to export shoes to other countries because we have people who have clear cut business idea on this line.. The interesting thing is that some of these imported shoes are produced by Nigerians in foreign lands. When asked why, ‘they said; most Nigerians prefer shoes that are imported to the locally manufactured ones’, the believe is that they are stronger and more durable. Oftentimes you hear aba made, if you bought shoes and it got spoilt quickly, it will be said to be Aba made, but some imported shoes get spoilt quickly as well. I have gotten so many UK shoes that only lasted few months. Shoe making business in Nigeria is profitable.

And i have also bought locally manufactured shoes that has lasted for years. After clothing shoes are the second most sought after fashion. Nobody wants to wear shoes that is saying, ‘I swear to God’ everybody wants to look good from head to toe. The demand for shoes is high even as population is growing and with the ban on the importation of this product there is need for entrepreneurs to consider shoe making business. Shoes are footwear worn for different purposes; for fashion, for protection of the feet, for sports etc.

You can start a small scale shoe manufacturing business at home. Don’t think the business is only for the big names, you can create your name and make it big with the kind of shoes you manufacture. It is very important to consider what your competitors are doing because the competition is stiff; their prices and quality. Also, know what stuff appeal to your target market.

Steps to start Shoes Making Business

• Chose a niche
• Get trained
• Write Business Plan
• Purchase equipment
• Register your Shoe Business
• Produce Quality Shoes

Choose a niche

When you want to start shoe making business important to know what shoe will appeal your customers, the brand and prices your competitors are offering. There are many different types of shoes, you may have to choose which to go for and create a brand around it. We have; sandals, cover shoes, slippers, canvas, boot, leather shoes, rubber shoes etc, Also identify, whether you will be better with, female, male or children shoes. Go for the one you have interest in and can conveniently produced without too much stress. Your choice should be based on your target market.

Yon need money to start shoe making business, the money you need depends on the niche you are going for and the type of equipment you need.

Get Trained

Locate a good shoe company or individual that is very good in shoe making for your training. I know there are many videos on shoe making on YouTube but this is not enough because there are certain things you may need on ground training. Who you train from matters so be sure it a place where quality materials are produced. If you want to be manufacturing sandals go to a company that produce sandals not the one that is focusing on slippers, it doesn’t work that way. Learn how to design, trendy, fashionable and current designs that are for today’s market. In Nigeria, you will see big shoe company’s to learn or do apprenticeship with in Aba, the training may take 6 months.

 Purchase Equipment

There are necessary equipment which you cannot do without in shoe production. Below are a list of the equipment you need. Good enough these equipment can be bought in locally.

• Sewing machine
• Filing machine
• Shoe former

 Write a Business Plan

There is need to write shoe making business plan in other to succeed in the business, this will serve as a blue print to the business.

You can start shoe making business at home or rent a shop. Location matters a lot to any business; it should be a place you can easily be located. Your target shouldn’t be only individuals let it include retailers, hawkers, bulk shoe sellers, wholesalers etc.

Register with CAC

You need a business name if you want to create a brand. Choose appealing and easy to pronounce name. learn from branded companies like; Clarke, Next, Michael Kor ETC.

Produce quality shoes

You will attract customers continuously when you produce quality shoes. Before now customers resent aba made shoes. But not any more as they now manufacture quality shoes in fact you may find it difficult to identify which one is aba made and the imported ones because of the upgrade. That Italian shoes you bought in the market may be aba made you never can tell. The quality of your footwear should be comparable to those produced in UK and America.

Packaging in shoe making business

Don’t take this for granted because it can mar or make your business. Every business we do in Nigeria is done in the western world the only difference is packaging. Many entrepreneurs are beginning to understand this at such many businesses are receiving a face lift. Enter a business deal with carton producing company so they can be supplying you with neat fashionable packaging small cartons. Make sure you stamp your brand name on the shoes and on the carton.

Profit in shoe making business

It is profitable . Assuming you used #1,000 to produce one pair of shoes and you sell that shoes for #3,000 is that not a good profit?. You gain more when you mass produced. So, set up your shoe manufacturing company, you can do that from the comfort of your home. Somebody quit his banking job to shoe making, what does that tell you? Nkiru Emordi is a female cobbler that is making waves as a shoe maker.

Advertise on all social media platform, radio, television etc. visit schools if you are producing what their pupils are wearing and offer discount prices so they can patronize you.

Shoe making business is profitable, you are bound to succeed in the business because many people are beginning to patronize made in Nigeria goods. Footwear are important accessories that compliment ones outfit. Everyone needs shoe at one time or another for different purposes such as shoes for; work, marriage, coronation, sport competition, fashion show, school, formal and informal events etc. It is a good business idea, learn the skill.

• shoe design
• shoe making business
• shoe manufacturing company

Very nice write up I’m planning to join the shoe 👟 industry

Thanks for the compliment. Oya nah, no delay

Iam inspired by this write up. Thanks

You are welcome @Sabitu

Nice one, and perfectly well said boss

This is helpful…I really want to start the business

Thanks@Folarin for finding it useful

Wow Superb I wish You the grace to atleast give us some ideas on the cost of setting up a shoe making business

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Shoe Manufacturing Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Fashion & Style

Are you about starting a shoe manufacturing business? If YES, here is a complete sample shoe manufacturing business plan template & feasibility report you can use for FREE .

There is hardly anyone on the face of the earth who doesn’t wear shoes. Now imagine the amount of money those who are at the helms of the shoe manufacturing affairs make massive money . Making a launch into the shoe manufacturing industry can make just about anyone wealthy.

This is because of the huge market that exists all around the world. One of the things that you will need to do as you look to start a shoe manufacturing business is to write a business plan.

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A Sample Shoe Manufacturing Business Plan Template

1. industry overview.

The any human you find in any street in the united states of America, and in any developed countries and of course the average person you found in developing and undeveloped countries would put on one form of footwear or the other.

Shoes cum footwear could be pure leather, synthetic leader, fabric or rubber. This goes to show that there is indeed a very large market for shoes in our world; hence loads of investors cum aspiring entrepreneur are pitching their tent in the shoe & footwear manufacturing industry.

Businesses in the shoe and footwear industry manufacture footwear for men, women and children. They are involved in manufacturing shoe and footwear in different forms such as rubber and plastic footwear, protective footwear (Safety boots), house slippers and slipper socks.

Companies in this line of business also manufacture men’s or women’s footwear specifically designed for casual, formal and work environments et al. These products also include men’s or women’s shoes with rubber or plastic soles and leather or vinyl uppers.

Research conducted by IBISWORLD shows that the Shoe & footwear manufacturing industry in the United States has a low level to moderate level of concentration. The US shoe and footwear manufacturing industry is concentrated: the top 50 companies account for more than 95 percent of sales.

New Balance and Allen Edmonds who are considered to be the two dominant players in the industry are estimated to account for an estimated 35.3 percent of the revenue generated in industry. This low-to-moderate concentration reflects a fragmented market that has a mix of a few large companies and many small industry operators specializing in higher valued-added footwear.

The largest global footwear companies, such as Nike and Adidas, manufacture nearly all of their products outside of the country. This practice has increased over the past few years as large manufacturers discontinue production in the United States, instead focusing domestic activities on design and wholesale of footwear.

The Shoe & Footwear Manufacturing industry is indeed a major sector of the economy of most countries in the world (United States of America, Italy, France, united kingdom , China and India et al).

Statistics has it that in the United States of America alone, the Shoe & Footwear Manufacturing industry generates a whooping sum of well over $2 billion annually from more than 876 registered and licensed big scale shoes and footwear manufacturing companies scattered all around the United States of America.

The industry is responsible for the employment of well over 10,416 people. Experts project the shoe and footwear manufacturing industry to grow at a -2.7 percent annual rate. In the United States, men’s footwear accounts for about 50 percent of sales, women’s for about 20 percent, and athletic and other footwear for about 30 percent.

The establishment in this industry that has a dominant market share in the United States of America are; New Balance and Allen Edmonds.

Over and above, the shoe and footwear manufacturing industry is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business.

You can chose to start on a small scale in small shoe and footwear making workshop or you can chose to start on a large scale with a standard shoe and footwear manufacturing factories both in the United States of America and in countries in Asia where you can get cheaper labor and raw materials.

2. Executive Summary

Micah Smith® Shoes & Footwear, Inc. is a standard and registered shoe & footwear manufacturing company that will be located in Little Rock Arkansas; in an ideal location highly suitable for the kind of business we want to establish. We have been able to lease a facility that is big enough (a 20 thousand square foot facility) to fit into the design of the kind of standard shoe and footwear manufacturing company that we intend launching.

Micah Smith® Shoes & Footwear, Inc. will manufacture a wide range of footwear for men, women and children. We will be involved in manufacturing shoe and footwear in different forms such as rubber and plastic footwear, protective footwear (Safety boots), house slippers and slipper socks. We are set to services a wide range of clientele not just in the United States of America, but also all parts of the world.

We are aware that there are several large and small shoes and footwear manufacturing companies all around the United States of America, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so as to be well positioned to favorably compete with all our competitors.

Micah Smith® Shoes & Footwear, Inc. will ensure that all the shoes and footwear that leaves of factory are of the highest quality and highly durable and affordable.

We want to build a business with a wide range of clientele base cut across people of different financial status. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to.

Micah Smith® Shoes & Footwear, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely whenever they patronize our products. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customers.

Micah Smith® Shoes & Footwear, Inc. is a family business that is owned by Micah Smith and his immediate family members.

Micah Smith has a Diploma in shoe and footwear Making and a B.Sc. in Business Administration, with well over 15 years of experience in the shoe and footwear manufacturing industry, working for some of the leading brand in the United States. He will be bringing in his vast hands – on experience to build Micah Smith® Shoes & Footwear, Inc.

3. Our Products and Services

Micah Smith® Shoes & Footwear, Inc. is in the shoe and footwear manufacturing industry to manufacture a wide range of footwear for men, women and children. We will be involved in manufacturing shoe and footwear in different forms such as rubber and plastic footwear, protective footwear (Safety boots), house slippers and slipper socks.

We are set to services a wide range of clientele not just in the United States of America, but also all parts of the world and of course to make profits, which is why we will ensure we go all the way to give our clients and potential clients options.

We will do all that is permitted by the law of the United States to achieve our business goal, aim and ambition of starting the business. Our product offerings are listed below;

• Manufacturing of rubber and plastic footwear
• Manufacturing of house slipper
• Manufacturing of athletic shoes
• Manufacturing of ballet slipper
• Manufacturing of cleated athletic shoes
• Manufacturing of other footwear

4. Our Mission and Vision Statement

• Our vision is to become the leading brand in the shoe and footwear manufacturing industry in Arkansas and to establish a one stop shoe and footwear manufacturing company.
• Our mission is to establish a world – class shoe and footwear manufacturing company whose products will not only be retailed in the United States of America, but also be exported to other countries of the world.

Our Business Structure

Micah Smith® Shoes & Footwear, Inc. do not intend to start a shoe and footwear manufacturing business like the usual small scale shoe and footwear craft shops around the street corner; our intention of starting a shoe and footwear manufacturing company is to build a standard and one stop shoe and footwear manufacturing company in Little Rock Arkansas.

Although our shoe and footwear manufacturing company might not be as big as Nike, Puma, Adidas, Clarke®, New Balance and Allen Edmonds et al, but we will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Factory Manager
• Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

• Shoes and Footwear Designers and Making Experts
• Accountants / Cashiers
• Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board.

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office activities.

Factory Manager:

• Responsible for managing the daily activities in the shoe and footwear manufacturing factory
• Ensures that proper records of shoes and footwear are kept and warehouse does not run out of finished products
• Ensure that the factory is in tip top shape and easy to locate
• Interfaces with third – party suppliers (vendors) of raw materials (leather, synthetic leather, rubber, shoe soles, fabrics, gum, shoe polish and shoe dyes et al)
• Control shoe and footwear distribution and supply inventory
• Supervise the workforce in the shoe and footwear manufacturing factory.
• Manage vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Help to ensure consistent quality of shoe and footwear making raw materials are purchased and used for the manufacturing of shoes and footwear
• Responsible for the purchase of shoes and footwear raw material for the organizations
• Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
• Ensures that the organization operates within stipulated budget.
• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer purchases
• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company

Shoe and Footwear Designers and Making Experts

• Responsible for designing and manufacturing of rubber and plastic footwear
• Responsible for designing and manufacturing of house slipper
• Responsible for designing and manufacturing of athletic shoes
• Responsible for designing and manufacturing of ballet slipper
• Responsible for designing and manufacturing of cleated athletic shoes
• Responsible for designing and manufacturing of other footwear

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries

6. SWOT Analysis

Micah Smith® Shoes & Footwear, Inc. is in business to become one of the leading shoe and footwear manufacturing companies in the United States of America and we are fully aware that it will take the right business concept, management and organization – structure to achieve our goal.

We are quite aware that there are several large and small scale shoes and footwear manufacturing companies all over the United States of America and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Micah Smith® Shoes & Footwear, Inc. employed the services of an expert HR and Business Analyst with bias in the manufacturing industry to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Micah Smith® Shoes & Footwear, Inc.;

Our core strength lies in the high quality of our finished shoes and footwear, the power of our team and the state of the art and well – equipped shoe and footwear manufacturing factory that we own. We have a team of highly trained and experienced shoes and footwear designers and makers and support staff members that can go all the way to produce top notch shoes and other footwear.

We are well positioned in the heart of Little Rock – Arkansas and we know we will attract loads of clients from the first day we open our shoe and footwear manufacturing company for business.

A major weakness that may count against us is the fact that we are a new shoe and footwear manufacturing company and we don’t have the financial capacity to compete with multi – million dollars shoe and footwear manufacturing companies such as Nike, Puma, Adidas, Clarke®, New Balance and Allen Edmonds et al when it comes to manufacturing shoes and footwear at a rock bottom prices.

So also, we may not have enough cash reserve to promote our shoe and footwear manufacturing company the way we would want to do.

• Opportunities:

The fact that we are going to be operating our shoe and footwear manufacturing company in Little Rock – Arkansas provides us with unlimited opportunities to sell our furniture to a large number of individuals and corporate organizations.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our shoe and footwear manufacturing workshop or showroom; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power.

Another threat that may likely confront us is the arrival of a new shoe and footwear manufacturing company in same location where ours is located. So also, unfavorable government policies may also pose a threat for businesses such as ours.

7. MARKET ANALYSIS

• Market Trends

One common trend in the shoe and footwear manufacturing industry is that the demand for its product is driven by fashion, demographics, and of course consumer disposable income. The profitability of individual shoe and footwear manufacturing companies depends on their ability to design and market shoe models that effectively target consumers’ tastes and preferences.

Large shoes and footwear companies have economies of scale in distribution and marketing and small scale shoes and footwear companies can compete successfully by crafting customized shoes and footwear based in their client’s preference.

Going forward, shoes and footwear brands will have to position themselves to cater to a stronger middle class market. It has been projected that by the year 2030, the majority of the world’s population will be part of the middle class, primarily due to a drop in the amount of people living in extreme poverty.

With this development, there will be influx of new consumers and this will put pressure on product developers to meet their unfamiliar preferences and needs. Developed economies placing their products in emerging markets will also have to adjust their pricing strategies to compete with local low-price manufacturers.

Lastly, as part of

8. Our Target Market

Perhaps it will be safe to submit that the shoe and footwear manufacturing industry is amongst one of the industry that has the widest range of customers; almost everybody on planet earth need one form of footwear or the other. It is pretty difficult to find someone in the United States and of course in other developed countries that don’t have shoes and other footwear.

In view of that, we have positioned our shoe and footwear manufacturing company to service the clientele in the United States of America and other parts of the world.

We have conducted our market research and feasibility studies and we have ideas of what our target market would be expecting from us. We in the shoe and footwear manufacturing industry to manufacture a wide range of shoes and footwear for the following people;

Our Competitive Advantage

A close study of the shoe and footwear manufacturing industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative with your designs and market approach, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other leading shoe and footwear manufacturing companies in the United States and the globe.

Micah Smith® Shoes & Footwear, Inc. is launching a standard shoe and footwear manufacturing company that will indeed become the preferred choice of residence of Little Rock Arkansas and every other location where our showrooms and outlets will be opened.

Our shoe and footwear manufacturing company is located in an ideal property highly suitable for the kind of manufacturing company that we want to run. We have enough parking space that can accommodate well over 30 cars / trucks per time.

One thing is certain, we will ensure that we manufacture a wide range of shoe and footwear products in our factory at all times. It will be difficult for customers to visit our shoe and footwear showroom and not see the type of shoe and footwear that they are looking for.

One of our business goals is to make Micah Smith® Shoes & Footwear Inc; a one stop shoe and footwear manufacturing company. Our excellent customer service culture, showrooms, online store, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category ( startups shoe and footwear manufacturing companies ) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Micah Smith® Shoes & Footwear, Inc. is in business to manufacture and retail a wide range of shoes and footwear in the United States of America and other parts of the world. We are in the shoe and footwear manufacturing industry to

10. Sales Forecast

One thing is certain when it comes to shoe and footwear manufacturing business, if you are into the manufacturing or various types of shoes and footwear, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in the United States of America and of course the rest of the world and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the shoe and footwear manufacturing industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Little Rock – Arkansas.

Below are the sales projection for Micah Smith® Shoes & Footwear, Inc., it is based on the location of our business and other factors as it relates to shoe and footwear manufacturing start – ups in the United States;

• First Fiscal Year-: $350,000
• Second Fiscal Year-: $750,000
• Third Fiscal Year-: $1 million

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor manufacturing or retailing same shoe and footwear products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Micah Smith® Shoes & Footwear, Inc. we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become one of the preferred choice for consumers not only in Little Rock – Arkansas, but also throughout the United States and the globe.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the shoe and footwear manufacturing industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in the United States of America.

In other to continue to be in business and grow, we must continue to manufacture and sell the shoes and footwear that are available in our showrooms which is why we will go all out to empower or sales and marketing team to deliver. In summary, Micah Smith® Shoes & Footwear, Inc. will adopt the following sales and marketing approach to win customers over;

• Open our shoe and footwear manufacturing company and showroom in a grand style with a party for all.
• Introduce our shoe and footwear manufacturing company by sending introductory letters alongside our brochure to organizations, households and key stakeholders in Little Rock – Arkansas and other parts of the United States
• Ensure that we manufacture a wide range of shoes and footwear
• Make use of attractive hand bills to create awareness and also to give direction to our shoe and footwear showrooms
• Position our signage / flexi banners at strategic places around Little Rock – Arkansas
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our shoe and footwear manufacturing company and showroom.
• List our business and products on yellow pages ads  (local directories)
• Leverage on the internet to promote our business
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our shoe and footwear manufacturing company and showroom is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our shoe and footwear manufacturing company.

Micah Smith® Shoes & Footwear, Inc. has a long term plan of opening our showrooms in various locations all around Little Rock Arkansas and other key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Little Rock – Arkansas before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Micah Smith® Shoes & Footwear, Inc.;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Little Rock – Arkansas
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, landlord associations and schools by calling them up and informing them of Micah Smith® Shoes & Footwear, Inc. and the shoes and footwear products we manufacture and sell
• Advertise our shoe and footwear manufacturing company and showroom in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and trucks and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Aside from quality, pricing is one of the key factors that gives leverage to shoe and footwear manufacturing company, it is normal for consumers to go to places (shoe and footwear manufacturing companies and showrooms) where they can get shoes and other footwear at cheaper price which is why big player in the shoe and footwear manufacturing industry like Nike, Puma, Adidas, Clarke®, New Balance, Allen Edmonds and co will always attract loads of corporate and individual clients.

We know we don’t have the capacity to compete with Nike, Puma, Adidas, Clarke®, New Balance and Allen Edmonds et al, but we will ensure that the prices and quality of all the shoes and footwear products that we manufacture and are available in our showroom are competitive with what is obtainable amongst shoe and footwear manufacturing companies within our level.

• Payment Options

The payment policy adopted by Micah Smith® Shoes & Footwear, Inc.  is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America. Here are the payment options that Micah Smith® Shoes & Footwear, Inc.  will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via Point of Sale Machine (POS)
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for the purchase of our products.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting / leasing a big facility, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a shoe and footwear manufacturing business; it might differ in other countries due to the value of their money. This is the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Micah Smith® Shoes & Footwear, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The total cost for hiring Business Consultant – $2,500.
• The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400.
• The total cost for long – term leasing of a standard warehouse and showroom – $250,000
• The total cost for remodeling the warehouse and showroom – $20,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits – ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The total cost for Start-up inventory (purchase of footwear making tools and equipment and the purchase of footwear making raw materials inclusive) – $250,000
• The total cost for counter area equipment – $9,500
• The total cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The total cost for the purchase and installation of CCTVs: $10,000
• The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
• The total cost of launching a Website: $600
• The total cost for our opening party: $7,000
• Miscellaneous: $10,000

We would need an estimate of $950,000 to successfully set up our shoe and footwear manufacturing business in Little Rock – Arkansas. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funding / Startup Capital for Micah Smith® Shoes & Footwear, Inc. 

Micah Smith® Shoes & Footwear, Inc. is a family business that is solely owned and financed by Micah Smith and his immediate family members. We do not intend to welcome any external business partners, which is why we have decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $250,000 ( Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $700,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Micah Smith® Shoes & Footwear, Inc.  is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to manufacture durable and quality shoes and footwear and to retail our wide range of quality shoes and footwear a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Micah Smith® Shoes & Footwear, Inc.  will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check : Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the facility (shoe and footwear manufacturing factory and showroom): In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of shoe and footwear making machines and equipment: Completed
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of shoes and footwear products that will be manufacturing: Completed
• Establishing business relationship with vendors – supplier of shoe and footwear making raw materials, key stakeholders and suppliers of shoes and footwear: In Progress

• Scholarships
• Exchange Programs
• Conferences
• Sponsorship Jobs
• Internships

Quick Links

• School of Nursing in Nigeria
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• JAMB Past Questions and Answers PDF

Shoe Making Business in Nigeria: Right Ideas, Passive Income

Is shoe making business in Nigeria still PROFITABLE to do in 2023?

Every day, regardless of the event or age, we put on shoes. Whether attending a major event, a normal outing, or visiting friends nearby.

We wear shoes.

It is part of our lives, it is like food and water. It is an evergreen business .

Yes, It is a profitable business to do any year.

Whether it’s shoes, sandals, or palm slippers, there will always be a need for footwear. However, you need consider some factors before you can run a shoe business successfully.

You need to have a well-thought-out and viable shoe making business plan because it will help you from making mistakes that may cost you revenue and clear some assumptions that could lead nowhere.

Writing a good business plan will answer question like, “what you need to run a successful shoe making business”?

Continue reading, you will understand and have a clearer idea to start shoe making business in Nigeria.

Learn the skill and its business

This is true for all businesses. Even if you are an investor that you just want to sell shoes, you need to have at least the idea of the shoe business process, the leather quality, the type of footwear, the pricing, and trends. Understanding this process helps you start on the right track.

Selling shoes may be considered the easy side of footwear business, you only focus on the type and trends then buy in large quantities, rebrand and resell.

Learn about your customers

To start a footwear business in Nigeria, you have to understand your customers. Remember , business needs demand, and your demands are your customer . Who are the most likely customers for your shoe business? Where are they? What exactly do they like? Write down questions about your customers for your shoe business and it will create consistence demand for your products.

From the information you have gathered, you will understand what types of shoes you can make that people can wear to parties or work. Everyone can’t be your customer. This is why you need to narrow down the business model – niche.

Make a choice about the type of shoe you want

Now that you have gone out there to see what people like and want, it’s time to make your choice. The choice of shoe establishment may depends on your capital and clientele.

There are different styles and designs you could offer to sell if you make your own shoes. You can offer to sell only female leather slippers and sandals.

Selling to both males and females will also be a great idea. Just make sure you are clear on what you are offering. Some shoe making businesses in Nigeria offer strictly black school shoes for primary and secondary schools . It’s all up to what you really want.

You need to decide on the types of shoes you want to sell. You can go into the making and selling of children’s shoes, and then young mothers will know who to call or where exactly to go when they need shoes.

Sales of only female shoes are also a great business idea if you are considering what to offer in your shoe business.

Read How To Make Money As A Student In Nigeria 2023 Quick List

Choose your business name

Your business name is very important. It’s understandable if you don’t want to register it yet since you are just starting out. Just make sure your business name is simple and catchy so it will be easy to remember. Don’t use names that will be difficult to pronounce or spell.

The challenge you may encounter is that if you don’t register your business name and the name becomes a brand, another person can take advantage.

Get your capital

It is fine if you do not have enough capital to start a brand. This is every entrepreneurs’ challenge. You don’t need to wait for “big money” to start your shoe business in Nigeria. The best thing to do is prepare a shoe making business plan, or you can pay an expert to do one for you.

It simply contains your budget: the cost of your store, the cost price, the selling price, and how to upscale with the profit. You could also take out a business loan if your capital is not enough.

Choose your platform

The truth is, shoe making (or footwear) business will only be lucrative when you choose a good platform. You can set up a nice physical store, but nothing beats getting your customers online too. There are different online platforms you can leverage to help you sell your shoes faster.

Online marketplaces

An online marketplace is similar to a physical marketplace. You get a store, set it up, and people who need your services will contact you. Examples of online marketplaces are Jiji and Jumia.

Influencers

An influencer is a popular public figure that lots of people applaud and listen to. You can also pay an influencer to talk about your business or paste your advertisement on his or her wall. Viola, you can get lots of people sending messages to buy.

For your shoe business, the influencer could be a comedian, fashionista, and so on.

Social Media

Setting up a social media account for your business is a great way to have a profitable shoe making business in Nigeria in 2023. Choose a social media platform you are comfortable with and know how to use.

Your personal account should be different from your business account.

On social media platforms like Facebook, you can use a page, and on WhatsApp, you can use your status.

Once you do all these, make sure you post about your shoes online frequently. Talk about the process of making them or getting them and why your shoes will make their lives better. You could also run ads on Facebook and YouTube. This will help you reach more people faster.

The shoe making (or footwear) business is definitely a profitable one to start in Nigeria.

However, you need to learn how the business works before starting out if you want to be successful. So if you have no knowledge about the shoe business in Nigeria, make sure you ask the right people the right questions.

I will like to hear your thoughts.

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Business Plan

Shoe Making Business Plan in Nigeria

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Shoe Making Business Plan in Nigeria This shoe making business plan in Nigeria and feasibility study is regularly updated and can be used to access bank loans, grants, investors and startup business competitions. … [Read more...]