script for sales presentation

Content Table

1. what’s the scoop on sales scripts, 2. how to craft your sales pitch script in 5 simple steps, 3. 5 sales script templates to help you win the day, 4. bonus: how to find potential customers for your sales strategy, in closing....

How to write a sales script: 5 templates that actually sound good

• Generate leads

Overview: Every successful sales team relies on scripts: pre-prepared templates to guide them through the sales process, address pain points, and connect with potential buyers.

Who’s it for? Salespeople, lead generation experts, SaaS marketers, small businesses, and anyone else who wants to build rapport with potential customers, and drive more conversions.

Blog breakdown: 1. What are sales scripts? And why do you need them? 2. How to create your own sales script in 5 steps 3. 5 sales script templates to help you win the day 4. Bonus: How to find potential customers for your sales strategy

Picture this: You're on a stage, with the spotlight on you, and the audience eagerly awaiting your performance.

That's what using a sales script is like, but instead of acting, you're selling.

A sales script is your written playbook, your golden ticket to engaging potential customers and convincing them that what you've got is exactly what they need.

There are lots of different types of sales scripts out there, including...

Cold calling scripts: Tailored for initial contact with potential customers who may not be familiar with your product or service

Follow-up call scripts: Used after an initial interaction or meeting to reinforce interest, answer questions and common objections, and move the potential customer closer to a sale

Voicemail scripts: Designed for leaving a compelling voicemail that prompts a callback or engagement from the decision-maker

Demo scripts: Crafted for product or service demonstrations, highlighting features, benefits, and addressing potential concerns

Closing scripts: Geared towards sealing the deal, overcoming objections, and ensuring a successful transaction

The power of a sales script: Why you need one

Why is a sales script as vital as hot coffee on a Monday morning?

Think of it as having your GPS in a maze—you won't be lost, and you'll reach your destination (i.e. sales success) faster.

An effective sales script keeps you focused, helps you convey your message clearly, and ensures consistency across your sales team.

Plus, it gives you the confidence to approach any potential customer, buyer persona, or gatekeeper like a seasoned pro, and close deals more than ever.

Soon, we’ll show you some customizable sales script examples to get you inspired.

But first, here’s a quick rundown of everything you should keep in mind when prepping your sales conversation.

Step 1: Know your audience

Understanding your audience is key to a knockout script. Imagine talking to a room full of pet lovers about kitesurfing—the disconnect is real! Tailor your script to address the specific needs, talking points, and pain points of your target audience.

Step 2: Define your objective

What's the goal of your sales pitch? Is it to make a sale for your product/service, set up a meeting, provide information, or share a case study? Be crystal clear on what you want to achieve so your script can lead you there.

Step 3: Structure and flow

A good sales call script is like a well-choreographed dance—smooth, engaging, and leaving a lasting impression. Start with a catchy introduction, followed by the core message, and end with a compelling call to action.

Step 4: Add a dash of personality

Inject your personality into the sales prospecting script. Let your unique style and tone shine through—it's what will set you apart in the sales jungle. Keep it natural, avoid sounding robotic!

Step 5: Practice makes perfect

Practice, practice, and then practice some more. Familiarize yourself with your outreach script, qualifying questions, and objection handling until it rolls off your tongue effortlessly. The more you practice, the more confident and convincing you'll become.

Bonus tip: Make it about THEM, not you Too many sales representatives get carried away in boasting about their value proposition, and how amazing their company is. Instead, focus your product/service on your prospect’s needs, and tailor it to them, and how it could change their lives. As the popular saying goes, “Sell the problem you solve, not the product.”

Now, without further ado, here are some free sales script templates and examples to help you build your own.

Feel free to customize and personalize these sales script examples based on the specific problem and solution you're addressing, and tailor them to suit your product or service.

The discovery call template

The sales voicemail script template

The follow-up sales script

The demo sales script

The closing sales script

Template 1: The discovery call

This free sales script template is designed to focus on how your product/service resolves a particular issue during an initial discovery call. This is the first time you’re chatting with the referral.

Step 1: Introduction Greetings: “Hello there, [prospect name]! How are you doing?” Identify the problem: "I wanted to get your thoughts, because I've been talking to a lot of [industry role] lately, and it seems like a common blocker is [insert the specific problem]. Just out of curiosity, have you ever faced that issue too?" Step 2: Transition Empathise: “Oh, tell me about it. It’s so frustrating when you’re trying to achieve [task], and you just keep hitting a wall with [problem].” Relate (if applicable): “If it’s any consolation, I also used to face this myself, when I [tell story].” Step 3: Introduce the solution Highlight the benefits: "Well, the good news is, I've found something that has helped me and many others overcome [problem], and I think you might find it helpful too." Tease the solution: "Imagine a way to [briefly describe the positive outcome or change that the solution can bring]." Step 4: Explanation of the solution Provide details: "Our [product/service or company name] is literally designed specifically to address this for you." Highlight features: "With features like [mention key features that solve the problem], it streamlines the process and makes everything much easier." Step 5: Show value Discuss benefits: "The best part? You'll experience [list key benefits like time savings, reduced stress, increased productivity, etc.]." Step 6: Address concerns Anticipate objections: "Now, you might be wondering about [mention potential concerns or objections]." Counter objections: "But the good news is that [provide a concise response or solution to each concern]." Step 7: Call to action Invite action: "Ready to take the next step? We can literally get you up and running by next week, if you like." Offer assistance: "If you have any questions or need more information, feel free to ask. I'm just a phone call away!" Step 8: Closing Express appreciation: "Thanks for taking the time to chat with me today!" Reiterate benefits: "Remember, [reiterate the key benefits of the solution]."

Template 2: The sales voicemail script

If someone doesn’t answer your phone call, all is not lost! This sales script template is designed to help you nail your pitch over voicemail and have your referral picking up the phone to call you back in no time.

Step 1: Introduction "Hello, [prospect name]! I wanted to drop you a quick message because something exciting is in the air." Step 2: Highlight the offer "You were the first person that came to mind for this [product/service] that's been making waves lately." Step 3: Mention benefits "It's been helping folks like you [mention a key benefit]. It could literally transform the way you [do a certain task]." Step 4: Share your call to action "I'd love to have a chat and fill you in on all the cool details. Hit me up whenever you can at [your phone number]. Let's catch up and explore how this could make life a whole lot easier for you!" Step 5: Express enthusiasm "Looking forward to our chat, and hey, let's make some great things happen together!"

Template 3: The follow-up sales script

Let’s imagine you’ve already had your discovery call with your prospect, and now you want to follow up with them and see if they’ve made a decision. Here’s a sales script example to help you do just that.

Step 1: Greeting "Hey [Prospect name]! It's [Your Name] again. How's it going?" Step 2: Establish a connection "I've been thinking about our last chat and our awesome discussion about [mention a key point from your previous conversation]. Did that resonate with you too?" Step 3: Reinforce benefits "Just a reminder, our [product/service] can truly [reiterate a benefit]. It's all about making your life a breeze!" Step 4: Address questions or concerns "I know you might have had some questions. Feel free to shoot—I'm here to clarify anything you need." Step 5: Discuss next steps "Are you open to exploring this a bit further? We could schedule a quick demo or chat over a coffee (virtually or in person) to dive into the nitty-gritty. What works best for you?" Step 6: Offer help "If you need any more info or want to bounce some thoughts off me, I'm just a call away. Seriously, anything you need, I've got you!" Step 7: Express enthusiasm "I'm really excited about the possibility of working together and helping you [mention a personal goal or benefit]. Let's make it happen!" Step 8: Closing "Looking forward to hearing from you, [Prospect name]! Take care and speak to you soon!"

Template 4: The demo sales script

Perhaps you’ve had your discovery call, and your potential customers are ready for a live demonstration of what you have to offer. Here’s a sales pitch script that could carry you through from A to Z.

Step 1: Introduction "Hi there! I'm [Your Name], and I'm super excited to show you what we've got in store today." Step 2: Establish common ground "From our previous conversations, I understand you're interested in [mention the key area of interest]. That's exactly what we're here to address." Step 3: Set the stage "We're going to dive into a live demo of our [product/service] and how it can revolutionize the way you [mention the main benefit]. Ready to see some magic happen?" Step 4: Walk through key features "First, let's explore [highlight a key feature]. This feature is designed to [explain how it solves a problem or streamlines a task]." Step 5: Illustrate use cases "Imagine this scenario: [paint a vivid picture of a use case where the product is beneficial]. Can you see how that could be a game-changer?" Step 6: Solicit feedback "I'd love to hear your thoughts as we go along. Any questions, comments, or ideas you have, just throw them my way. Your feedback is gold!" Step 7: Show integration capabilities "Now, let's talk about how our product seamlessly integrates with [mention popular tools or platforms]. This means you can [emphasize the added convenience or efficiency]." Step 8: Demonstrate value proposition "Remember, the goal is to help you [mention a key goal or benefit]. And this [product/service] does just that." Step 9: Offer a trial or next steps "Feeling the magic? We offer a trial period for you to really get a hands-on feel for how our [product/service] fits into your workflow. Or, we can discuss the best next steps tailored to your needs. What are your thoughts?" Step 10: Closing "Thank you for taking this journey with me through our product. I'm here to answer any questions and guide you through whatever step you're ready for. Looking forward to what comes next!"

Template 5: The closing sales script

You’ve done all the hard work, and now it’s time to bring this sales process towards a final conclusion and find out whether your target audience is ready and willing to buy.

Step 1: Introduction "Hey [Prospect name], it's been great discussing how our [product/service] can make a difference for you. Are you ready to take the next exciting step?" Step 2: Reiterate your value proposition "Just a quick reminder of the incredible value our [product/service] brings to the table. It's all about [mention a key benefit]. How awesome is that?" Step 3: Address questions and concerns "Before we move forward, is there anything on your mind that you'd like to clarify or discuss further? I'm here to ensure you're completely comfortable and informed." Step 4: Offer a special incentive "Here's a little extra incentive to sweeten the deal: if you decide to move forward today, we can offer [mention a special offer]. An offer this good won't last forever, though!" Step 5: Discuss customization "We can tailor our [product/service] to perfectly suit your needs. Let's talk about any specific requirements you have, and we'll make sure everything aligns perfectly." Step 6: Confirm the decision "Do you feel ready to take this exciting step and experience the benefits firsthand? Your approval means a lot to us, and we're committed to making this a smooth and successful journey for you." Step 7: Ask for the close "Would you like to proceed with [the specific action] today? I'm here to guide you through the process and make it as seamless as possible." Step 8: Reiterate support "Rest assured, once you decide, I'm here to support you every step of the way. You're not alone in this. We're a team!" Step 9: Closing the deal "If you're ready to go, let's make it official! I'm thrilled about what lies ahead for you with our [product/service]." Step 10: Express gratitude "Thank you for considering our [product/service]. Your trust means a lot, and I'm looking forward to a fantastic journey together!"

Congratulations! You’ve prepped your winning sales scripts, and you’re ready to start nurturing those all-important leads.

In the realm of sales, you know that finding the right leads is akin to striking gold. The more targeted and accurate your leads are, the higher the chance of converting them into satisfied customers.

That's where lead generation automation software like PhantomBuster comes into play, revolutionizing the way we approach lead discovery and engagement.

What is PhantomBuster?

PhantomBuster is a powerful automation tool that allows you to automate various tasks on the web and on social media, with over 100+ automations to choose from.

It works via...

Phantoms: Individual automated actions (such as exporting the results of a LinkedIn search)

Flows: Automation sequences (such as exporting the results of a LinkedIn search, then automatically sending them a connection request)

From scraping data to automating social media interactions, this tool is a Swiss Army knife for lead generation.

It can automate repetitive actions and gather vital lead information from various platforms, helping you to gather more leads with less effort.

And with its CRM integrations, you can channel the results straight into the next step of your sales process.

How can PhantomBuster help me find potential customers?

There are over 100 Phantoms and Flows to help you find the right audience for your sales scripts, but here are just a few to get you inspired:

Create a connection and follow-up message sequence on LinkedIn

Follow your competitor's followers on Instagram

Extract contact data straight from a Google Maps search

Send personalized messages on Twitter

Collect professional emails from Sales Navigator

Set these Phantoms and Flows up once, and they'll run automatically from the cloud, while you focus on more important things.

The results will be delivered in a neat CSV file, ready to add to your spreadsheet, or to plug into your CRM.

You can visit the Phantom Store to get the full list of tools available.

Where do I start?

All you have to do is grab your 14-day free trial , and you’re all set! It takes less than 30 seconds to sign up, and you don’t even need a credit card...

With a well-crafted sales script in your toolkit, you're ready to conquer the sales world—and with a tool like PhantomBuster , you can reach your target audience in record time.

Remember, it's not just about the words; it's about creating a genuine connection and offering value.

So, go ahead and let those scripts work their magic. Happy selling!

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12 Best Sales Presentations To Inspire Your Sales Deck [+ 5 Tips]

Updated: October 22, 2024

Published: February 22, 2017

Sales presentations: They either blow you away or induce a daydream. Why? Not everyone's a gifted speaker — but everyone can put together an effective sales pitch deck with the right guidance.

While many salespeople focus on making their sales decks flashy, fun, and exciting, I find they overlook the need for their presentations to address the prospect's top concerns and offer an irresistible solution .

As a result, many presentations are met with wishy-washy responses that drag along the sales process and waste valuable time. Your sales team can do better, but what exactly does a great sales deck look like?

I used to design corporate sales presentations. Let me show you some stand-out sales presentation examples. I’ll cover some common pitfalls to avoid to help you perfect the pitch . Let’s dive in!

Table of Contents

What Is a Sales Deck?

Sales deck examples, sales deck vs pitch deck, example sales presentation, sales deck presentation tips, sales deck template, how to find a sales deck template.

A sales deck is a slide presentation (e.g., PowerPoint, Keynote, etc.) used to supplement a sales pitch. The sales pitch, given by a salesperson to a prospect, often includes an overview of the product or service, offers a value proposition and solution for the prospect, and includes examples of success stories from other clients.

The primary purpose of a sales deck and presentation is to introduce a solution (i.e., your pitch ) that ultimately leads the prospect to purchase from your company.

If you've done everything right during the discovery process — digging deep into your prospect's challenges and understanding exactly what they need — only to get a noncommittal response, then your presentation needs some major adjusting.

10 Free PowerPoint Templates

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A sales deck is a pitch meant to convince a prospect to make a purchase by showcasing your product features, benefits, and value proposition.

A pitch deck , on the other hand, is usually created for investors who want to learn more about your company, vision, products, financials, and target audience. Think of the pitch deck more like a synthesized version of your business plan.

Ready to see some sales deck examples? I’ve collected some of the best for your inspiration, in no particular order.

• Attention Media
• Kibris Developments
• Leadgeeks.io

1. Leadnomics Sales Deck by Katya Kovalenko

4. Attention Media Sales Deck by Slides

15 Sales Presentation Techniques That Will Help You Close More Deals Today

9 Ways to End Your Sales Presentation With a Bang

7 Apps That Help Salespeople Become Even Better Speakers

7 Secrets of a Winning Capabilities Presentation

Insight Selling: The 8-Slide Framework for a Better Pitch

The Best Work-Appropriate GIFs to Use in Your Next Sales Slide Deck

How to Make a Business Presentation in 7 Easy Steps [Free Business Presentation Templates]

The 8 Types of Presentation Styles: Which Category Do You Fall Into?

How to Handle Difficult Sales Calls Like a Pro

Technology Give You the Middle Finger in a Demo? 7 Reactions to Avoid

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs