how to present your dissertation topic

Princeton Correspondents on Undergraduate Research

How to Make a Successful Research Presentation

Turning a research paper into a visual presentation is difficult; there are pitfalls, and navigating the path to a brief, informative presentation takes time and practice. As a TA for  GEO/WRI 201: Methods in Data Analysis & Scientific Writing this past fall, I saw how this process works from an instructor’s standpoint. I’ve presented my own research before, but helping others present theirs taught me a bit more about the process. Here are some tips I learned that may help you with your next research presentation:

More is more

In general, your presentation will always benefit from more practice, more feedback, and more revision. By practicing in front of friends, you can get comfortable with presenting your work while receiving feedback. It is hard to know how to revise your presentation if you never practice. If you are presenting to a general audience, getting feedback from someone outside of your discipline is crucial. Terms and ideas that seem intuitive to you may be completely foreign to someone else, and your well-crafted presentation could fall flat.

Less is more

Limit the scope of your presentation, the number of slides, and the text on each slide. In my experience, text works well for organizing slides, orienting the audience to key terms, and annotating important figures–not for explaining complex ideas. Having fewer slides is usually better as well. In general, about one slide per minute of presentation is an appropriate budget. Too many slides is usually a sign that your topic is too broad.

how to present your dissertation topic

Limit the scope of your presentation

Don’t present your paper. Presentations are usually around 10 min long. You will not have time to explain all of the research you did in a semester (or a year!) in such a short span of time. Instead, focus on the highlight(s). Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

You will not have time to explain all of the research you did. Instead, focus on the highlights. Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

Craft a compelling research narrative

After identifying the focused research question, walk your audience through your research as if it were a story. Presentations with strong narrative arcs are clear, captivating, and compelling.

  • Introduction (exposition — rising action)

Orient the audience and draw them in by demonstrating the relevance and importance of your research story with strong global motive. Provide them with the necessary vocabulary and background knowledge to understand the plot of your story. Introduce the key studies (characters) relevant in your story and build tension and conflict with scholarly and data motive. By the end of your introduction, your audience should clearly understand your research question and be dying to know how you resolve the tension built through motive.

how to present your dissertation topic

  • Methods (rising action)

The methods section should transition smoothly and logically from the introduction. Beware of presenting your methods in a boring, arc-killing, ‘this is what I did.’ Focus on the details that set your story apart from the stories other people have already told. Keep the audience interested by clearly motivating your decisions based on your original research question or the tension built in your introduction.

  • Results (climax)

Less is usually more here. Only present results which are clearly related to the focused research question you are presenting. Make sure you explain the results clearly so that your audience understands what your research found. This is the peak of tension in your narrative arc, so don’t undercut it by quickly clicking through to your discussion.

  • Discussion (falling action)

By now your audience should be dying for a satisfying resolution. Here is where you contextualize your results and begin resolving the tension between past research. Be thorough. If you have too many conflicts left unresolved, or you don’t have enough time to present all of the resolutions, you probably need to further narrow the scope of your presentation.

  • Conclusion (denouement)

Return back to your initial research question and motive, resolving any final conflicts and tying up loose ends. Leave the audience with a clear resolution of your focus research question, and use unresolved tension to set up potential sequels (i.e. further research).

Use your medium to enhance the narrative

Visual presentations should be dominated by clear, intentional graphics. Subtle animation in key moments (usually during the results or discussion) can add drama to the narrative arc and make conflict resolutions more satisfying. You are narrating a story written in images, videos, cartoons, and graphs. While your paper is mostly text, with graphics to highlight crucial points, your slides should be the opposite. Adapting to the new medium may require you to create or acquire far more graphics than you included in your paper, but it is necessary to create an engaging presentation.

The most important thing you can do for your presentation is to practice and revise. Bother your friends, your roommates, TAs–anybody who will sit down and listen to your work. Beyond that, think about presentations you have found compelling and try to incorporate some of those elements into your own. Remember you want your work to be comprehensible; you aren’t creating experts in 10 minutes. Above all, try to stay passionate about what you did and why. You put the time in, so show your audience that it’s worth it.

For more insight into research presentations, check out these past PCUR posts written by Emma and Ellie .

— Alec Getraer, Natural Sciences Correspondent

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how to present your dissertation topic

How to Create an Effective Dissertation Presentation

For many students, the task of writing a lengthy dissertation is so daunting that they forget about the need for Dissertation Presentation! Amidst all the hard work of researching and writing, students in some courses still need to prepare for a high-quality presentation that will help them earn top marks. This article will help you prepare and give you some essential tips for success.

The Purpose of Dissertation Presentation

There are two main types of Dissertation Presentation that are normally encountered in UK universities:

Mid-Research Presentations

Students will often be asked to present their dissertation work at a mid-point in their research. These presentations are usually made to a panel comprised of various faculty members from your department. In addition, they are sometimes structured as a postgraduate seminar, in which fellow students also attend. Both faculty and students can pose questions. The purpose of these Mid-Research Dissertation presentations is to provide students with an opportunity to demonstrate their progress and identify any weak areas that need to be addressed.

Assessment Presentations

Students are also sometimes required to make a Dissertation Presentation as part of their overall assessment . This is a much more formal presentation than the Mid-Research one, and it is usually open only to the student, examiners and the research supervisor. During an Assessment Dissertation Presentation, the student is required to present a summary of their research and results. They will then be asked questions by the examiners in a somewhat lengthy oral examination. The purpose of this Dissertation Presentation is to assess the student’s original research project and test its scholarly validity.

Differences in Undergraduate and Masters Presentations

Dissertation Presentations may be required at both Undergraduate (Bachelors) and Postgraduate (Masters) levels. The key difference between these levels is the length and degree of originality expected. Postgraduate Dissertation Presentations will normally be longer than Undergraduate Presentations, and they will demonstrate a greater degree of critical engagement with the subject matter. They will also demonstrate some degree of original thinking. By contrast, most Bachelors Dissertation Presentations will be shorter in length and will only require a thorough knowledge of the topic rather than an original scholarly contribution of any kind.

What to Include

  • Broad subject area – What subject area of your discipline does your work fall into?
  • Narrow topic area – Within this subject area, what is your specific topic? (This may be simply an expanded discussion of your research title).
  • Relevant Existing Studies – What studies have already been done on your specific topic? What are their strengths and weaknesses? How does your work fit among them?
  • Methodology and Philosophy – What methodology have you chosen to conduct your research? Is there a specific philosophical context? Why is this a good approach?
  • Project Resources – If this is a Mid-Research Presentation, what resources do you require to complete the project? Furthermore, have you identified likely sources of funding, or do you need any difficult-to-acquire materials?
  • Case Studies – If you’ve conducted practical fieldwork or lab research, why did you choose these cases or projects? How are they the best choices for researching your topic?
  • Research Results – If this is a Dissertation Presentation for Assessment, note the results of your research in detail. Relate these back to your theoretical framework and discuss how the results support or contradict existing studies.

How to Prepare for your Dissertation Presentation

The best way to prepare for your Dissertation Presentation is to review your work carefully. Take notes of the key decisions you have made throughout your research and the scholarly literature that supports these choices. Make sure that you have a thorough understanding of the scholarly context of your research, which should have been achieved in your early research stages.

Once your content has been written, you should create a PowerPoint presentation to use during your talk. Don’t forget the slides should be informative but not wordy – keep bullet points concise and use pictures sparingly. Make sure that you rehearse your presentation several times.

What Sort of Questions to Prepare For Dissertation Presentation

The questions you will face in a Dissertation Presentation are designed to test your knowledge of the subject area and your awareness of the context of your work. You will be asked questions to determine how well you understand the potential criticisms of your project, and how well you are able to defend this. Therefore, remember to reference established scholars and existing research.

You might be asked about the specific choices you’re made with regard to methodology and case studies, and how you accounted for any possible inaccuracies in your resulting data. Similarly, examiners frequently ask students what they would do differently if they were starting the same project again.

You should also be prepared to answer questions about the ways your research might be applied within your field, and how it might be supplemented in future. This is an effective way for examiners to assess the originality of your research, and consider its potential impact on your subject area.

How to Earn a High Mark

Much of your dissertation mark will come from the written work and the research project it represents. However, a good Dissertation Presentation will help make a strong case for a good overall mark, whereas a weak Presentation will confirm any doubts in the examiners’ minds. As such, here are a few key areas for success:

  • Good Presentation Skills. As with any Presentation, it is important to speak clearly and concisely. Stand still and look your audience in the eye, and try not to rely too much on notes. Be sure to keep breathing and don’t rush your words!
  • Knowledge of the Topic. If you truly have a good understanding of your topic you will be likely to do very well. Remember, much of the Dissertation Presentation is designed simply to test your knowledge. If you’ve kept pace with your reading assignments and practical work you should have no problem answering any questions that are posed to you.
  • Professional Behaviour. Stay calm and focused during your Presentation, and answer any questions with objectivity and professionalism. Don’t be drawn into debates, but instead offer references to other scholars whose work supports your own agenda.
  • Take Your Time . Many students make the mistake of rushing through their material and answering questions too quickly. This doesn’t give the audience a chance to thoroughly understand the quality of your work. Furthermore, it risks leaving out essential information and neglecting to demonstrate the depth of your research.

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How to Create a Dissertation Presentation

While writing your dissertation is a Herculean task, the work isn’t quite over once the dissertation is finished. In many disciplines, a dissertation presentation is required as part of the dissertation defense . This thorough, comprehensive presentation is your opportunity to demonstrate the depth and validity of your research in a clear and compelling way. 

Before you begin working on your dissertation presentation, you’ll want to do some homework about the expectations for your presentation. Consult your dissertation advisor and ask for your department or university’s guidelines for the dissertation presentation. It may also be helpful to review dissertation presentations made by recent graduates of your doctoral program. 

These are some commonly asked questions about the dissertation presentation: 

  • What is a dissertation presentation?
  • How does it differ from a dissertation defense?
  • How do I structure my dissertation presentation? 
  • What are some additional considerations for the dissertation presentation? 

What Is a Dissertation Presentation?

woman smiling receives applause at a public speaking event

A dissertation presentation is usually a 10-15 minute overview of your dissertation research that focuses on the study and findings recorded in chapters four and five of your dissertation. The dissertation presentation consists of 9-12 slides made using PowerPoint or another type of presentation software. 

There are conventions to adhere to when creating the dissertation presentation, and each slide serves a specific purpose. The presentation slides offer in-depth insight into the data gathered during the study, as well as any conclusions you may have reached. These slides give you an opportunity to explore the data and discuss the significance of your study and its findings. 

Dissertation Presentation vs. Dissertation Defense

While the culminating moment of a doctoral degree has long been the dissertation defense, many disciplines and programs now prefer for candidates to complete a dissertation presentation. Done in lieu of or in addition to a traditional defense, a dissertation presentation is made distinctive by its inclusion of visual elements such as charts, graphs, or images. 

Dissertation presentations are also a pragmatic approach during the era of online programs and Zoom. While a dissertation defense is powered by an oral defense and discussion with the dissertation committee, a dissertation presentation offers a strategic way to plan and structure the conversation. A dissertation presentation also affords you the opportunity to show the narrative arc of your progression from asking the question, searching the literature, creating the study, and evaluating your findings. 

Woman presenting her dissertation research

Dissertation Presentation Structure

Storytelling is a great way to think about how you will approach your dissertation presentation. Show the linear development of your topic and offer a clear and concise snapshot of the work you’ve done. Bear in mind that brevity is important; slide space is limited, so you’ll want to keep it short and sweet. 

The structure of your dissertation presentation will roughly follow your table of contents, which will serve as a map for crafting your slides. The first half of your dissertation presentation slides will mirror your dissertation proposal, or the first three chapters of your dissertation. Slides within your dissertation presentation should include: 

  • Problem Statement Write a sentence or two outlining the problem and why it caught your attention. 
  • Literature Review Offer observations about the general consensus of existing research on or related to your topic, as well as gaps in the literature–particularly those bridged by your research study. 
  • Purpose of the Study This statement should reflect the purpose statement in your dissertation .
  • Research Questions Include your primary question as well as secondary questions that resulted from gaps in the literature. 
  • Sample and Population/Instrumentation This would be a good place to include graphics or other visual elements.

committee members watching dissertation presentation

The second half of the slides in your dissertation presentation will be grounded specifically in the fourth and fifth chapters of your dissertation. These slides will include information about your data collection, analysis, and findings. You can also include an image or two relevant to your research (especially if you have pictures from the field or lab) and personal experience. 

  • Data Collection and Analysis Include charts or graphs that illustrate your research on this slide. 
  • Research Findings It may be difficult to abridge dozens of pages of results, but try to summarize your findings in a sentence or two. A table may be the best way to present your results. 
  • Implications Now we’re getting to the good stuff! You’ve offered a thorough overview of the research you did; take the opportunity to highlight why it matters. What dark corner of your discipline is now illuminated because of the work you’ve done? 
  • Recommendations As a now-bona fide scholar in the field, this is a place for you to offer recommendations for further research. Identify two or three more research questions that you encountered during the course of your research. What is the next chapter of this story? 
  • Abstract Compose a 100-150 word abstract for your dissertation . Follow the format of a journal article. This will come in handy for submissions to conferences and journals (the next step on your academic journey!). 
  • Acknowledgements A quick ‘thank you’ never hurts–feel free to copy your acknowledgements from your dissertation. Don’t forget to thank your committee. 
  • Questions Use the final slide of your dissertation presentation to open the floor for questions from your dissertation committee. 

Man giving Dissertation Presentation

Additional Considerations

Though it is first and foremost a professional document, the dissertation presentation also offers you an opportunity to showcase your style as a scholar. Design your slides for optimum communication and visual appeal. Use graphics and images that reinforce the overarching message of your dissertation. These visual cues will serve as compelling support for your overall narrative, and each one should enhance your dissertation committee’s understanding of your topic, findings, and analysis. 

In addition to graphics and images, think carefully about the aesthetic of your dissertation presentation. Prize high-impact verbiage that gets to the heart of your topic without crowding your slides. Give yourself enough time to draft and revise each slide; it’s not a bad idea to get a second set of eyes on your dissertation presentation, as well as constructive feedback. Remember, this is your final chance to make a lasting impression on your dissertation committee –give them a presentation they won’t soon forget. 

Related posts:

Man planning dissertation timeline at desk

Courtney Watson, Ph.D.

Courtney Watson, Ph.D. is an Associate Professor of English at Radford University Carilion, in Roanoke, Virginia. Her areas of expertise include undergraduate and graduate curriculum development for writing courses in the health sciences and American literature with a focus on literary travel, tourism, and heritage economies. Her writing and academic scholarship has been widely published in places that include  Studies in American Culture ,  Dialogue , and  The Virginia Quarterly Review . Her research on the integration of humanities into STEM education will be published by Routledge in an upcoming collection. Dr. Watson has also been nominated by the State Council for Higher Education of Virginia’s Outstanding Faculty Rising Star Award, and she is a past winner of the National Society of Arts & Letters Regional Short Story Prize, as well as institutional awards for scholarly research and excellence in teaching. Throughout her career in higher education, Dr. Watson has served in faculty governance and administration as a frequent committee chair and program chair. As a higher education consultant, she has served as a subject matter expert, an evaluator, and a contributor to white papers exploring program development, enrollment research, and educational mergers and acquisitions.

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How to Choose a Dissertation Topic – 9 Steps

How to Choose a Dissertation Topic – 9 Steps

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

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Choosing a dissertation topic is really difficult.

When I had to choose dissertation topic I agonized for weeks.

And I’ve supervised over 50 students’ dissertations across undergraduate, masters and PhD levels. All of my students agonized over their topics, too.

So you’re not alone in your struggle.

The below tips for choosing a dissertation topic are the ones I wish I was given when I was in the process of looking for a suitable topic.

If only I’d known these points, I would have saved a lot of time and stress for myself. So if these tips only help one person out, I’ll be happy.

These tips really work for just about anybody. They’re particularly useful for undergraduate and Masters level students who are writing dissertations. But, I’m sure most doctoral students will also find these points relevant, too. Especially tips 1 – 3.

Here are my tips on how to choose a dissertation topic – I hope they come in handy, and good luck on your research journey!

Read Also: 25 Sociology Dissertation Ideas

1. It Doesn’t have to be Unique (Yet).

This is the one piece of advice I wish I had gotten when I was choosing my dissertation topic.

Many students feel like they need to find a unique topic that will blow their markers away.

I was this student.

I thought that I had to choose a topic and idea that was going to make a unique contribution to knowledge. I thought I had to discover something, or, at the very least, choose a topic that no one has ever done before.

So here’s what I wish someone had told me:

It doesn’t matter if other people have done the same topic as you.

Don’t even let it phase you for a moment if someone else has chosen your topic. Just choose whatever topic you want.

Well, because your unique contribution doesn’t come at the start. It comes at the end!

You’ll find a way to make a unique contribution after you have completed your literature review . There is always time and space to find a new angle or different way of doing the topic than other people.

So, don’t choose your topic because it’s unique or different.

Then … how should you choose your topic? Points 2 and 3 give you some tips…

2. Make it Relevant to your Career Goals.

The first thing I recommend to all my students is to consider how their topic can help progress their careers.

When giving guidance to my students, I ask them these three questions:

  • a) What sort of specialization do you want in your career? If you’re studying teaching, your questions might be: do you want to be a specialized literacy teacher? do you want to be an expert on behavior management? Do you want to be specialized in play-based learning ?
  • b) How do you want to differentiate yourself from your competition? Your dissertation topic is going to be the topic you ‘sell’ as your area of expertise in future job interviews. If you want to get a great job, choose a topic that really stands out in the marketplace. Have a think right now for yourself: what areas of your industry are booming? For example, would it be better to specialize in coal or solar panels? Which one would be best to talk about in a job interview in the 21 st Century?
  • c) Do you want to be a research pro? Most of my students don’t want to be researchers as a career. They do their dissertations to prove mastery of their topic – that’s all. The research is a means to an end. But, if you think you want to go on to do the next level degree (a PhD one day?) then you’ll want to focus on having a high quality methodology, not just an interesting topic.

So, have a think now: is there a topic that will help you get to where you plan on going? What expert knowledge do you want to be able to ‘sell’ in a future interview?

3. Ensure it’s Interesting to You.

You’re going to be wedded to your chosen for a long time. And by the end of this journey you’re going to hate it.

To make your life easier, choose a topic you’re interested in.

Here’s two ways of approaching this:

Choose a Topic you Think About a Lot.

Choose a dissertation topic that you find yourself talking about, complaining about or raving about to your parents. Choose something that makes you angry, inspired or intrigued.

For the next week or so, I recommend taking notes whenever you find yourself thinking idly about something. Is that something you’ve thought about a lot?

Or, Choose a Topic by Looking over Past Assessment Tasks.

Another way of approaching the search for an interesting topic is to look over past assignments.

What assessment task have you done in the past few years that gripped you? Which one did you enjoy the most when you were studying it?

Zoom in on that topic and see if you can turn it into a dissertation.

Bonus tip: If you found a topic that was based on a previous assessment task, see if you can convince the person who taught that subject to be your dissertation supervisor.

4. Keep it Simple.

Too often, students want to choose a topic that is complex and complicated. They come up with a long, detailed research question (usually with the help of their professor) that, really, is hard to understand!

The best strategy is to come up with a topic that is really, really straightforward. At least, the topic should start as simple and straightforward.

Your topic is going to grow and expand into a monster. It’ll be hard to tame and control. You’ll be following random tangents down rabbit holes that end up being dead-ends. You’ll research aspects of the topic and realize it was a completely pointless exercise.

The way to minimize the crazy growth of your research project is to simplify it right from the start. Make it a really simple idea.

For example, I had a student who wanted to research:

“How big is the gap in mathematics outcomes between children from middle-class and working-class backgrounds by age 16?”

I would think that this topic may be achievable by a top academic with a sizeable research grant, but my student was completing a 10,000 word dissertation for graduating her Bachelor of Arts with Honours.

After several agonizing research meetings, we peeled it back over and again until we ended up with something much simpler and more specific:

“What are teachers’ opinions of the impact of poverty on learning?”

Why is this simpler and more specific?

Well, with the second study, my student has a clear focus group (teachers) and an achievable methodology (interviews). This will be far simpler than somehow conducting tests on 16-year old children, getting a significant amount of children to participate in the study, and then dissecting their mathematics test results by income level.

Instead, we aimed small and simple to ensure the task itself was achievable.

We’re not here to win a Nobel prize. You can do that with your multi-million-dollar post-doctoral research grant. Get your degree first.

5. Ensure it’s Achievable.

This piece of advice builds on the previous advice, to “keep it simple”.

Keeping it simple means making sure you have a clear, small-scale focus.

Esuring the project is achievable means choosing a methodology that won’t break you.

Small Scale Qualitative Studies are Achievable for Anyone

I always suggest to my Undergraduate and Masters level students to aim for a small scale study with no more than 20 research participants.

Now, I know there will be many of you out there who want to do quantitative research studies. And in reality, you can do a quantitative study with a small group of students. These usually involve quantitative action research case studies.

If you’re set on a quantitative study, that’s fine. But find a supervisor with the right experience.

Personally, I usually recommend a qualitative focus group analysis for anyone doing their first dissertation.

The biggest mistake you can make is biting off more than you can chew.

Small scale qualitative studies are the easiest option . They can be achieved within your time frame. And you can certainly still get a very high grade.

So, let’s take the example of the previous research question, which we changed from:

For the first study, you will have to develop skills in quantitative data analysis , find a sizeable cohort of students, get permission from their parents, get special permission to study children you’re your university ethics committee, develop a quality testing mechanism, pilot the test, conduct the test, analyze the data, then interpret it.

For the second study, you will not have to develop complex mathematical skills, bother with getting permission to research children, or deal with the rigor of quantitative analysis.

In other words, you will be able to bypass many hurdles you may face.

That’s the benefit of a small-scale qualitative study. It’s a nice easy first dissertation methodology. You can do it and do it well.

I know my position is controversial, but hey … I’m here to tell you how to avoid problems, not to stand on a soapbox.

Consider Textual Analysis, Semiotic Analysis or Secondary Research

Finding people to interview, survey or participate in your study in any way at all can be intimidating.

I find it interesting and really fulfilling. But I understand if you think it’s too much for you at this point in time.

If you don’t want to have to go out and find research participants for your study, I recommend one of these types of study:

  • Textual Analysis : you can look at policy documents or newspaper articles and analyze their ideological positioning , for example;
  • Semiotic Analysis : The quintessential semiotic analysis is the analysis of advertising images or movies and the examination of the ways they depict people of different races, social classes or genders;
  • Secondary Research: Look over other people’s research and try to identify themes across a range of research studies.

Now, these three different methodologies are far outside of the scope of this discussion, but consult with your dissertation supervisor if you’re overwhelmed by the idea of conducting research with real human beings. One of these three methodologies may help you bypass that process, and make the dissertation feel more achievable for you.

6. Search Online for Inspiration

If you’re still struggling to choose a dissertation topic,  go online to get inspiration!

There’s a few ways you can do this. Here’s a few good ones:

a) Google Previous Dissertation Topics

Many universities upload their students’ dissertations onto an online repository. This means there are a ton of open, free to access databases of previous students’ dissertations all over the internet.

Simply google “Dissertation” + “pdf” + a topic you’re interested in. If you’re a masters student, you can do “masters dissertation” + “pdf” + the topic; and if you’re an undegrad, then simply do “undergraduate dissertation” + “pdf” + the topic;. Simple!

Up will pop a ton of dissertations that you can instantly download to check out previous students’ successful dissertation topics.

Another benefit of doing this is that you’ll be able to view and model the structure that previous students have used as well. This can be super beneficial for you early on!

b) Look at Recent Articles Published in Journals focused on your Topic

If you scroll through the recent issues of journals in your topic, you’ll find a range of research topic ideas.

To get access to top journals in your topic, simply google “Scholarly Journal” + your topic. For example, I am a professor in education. So I’d google “Scholarly journal” + “Education”.

The homepages for a ton of journals will pop up in the Google search. Quickly scan through the recent issues of those journals to see if any ideas will pop up that interest you!

c) If you’re Studying Education or Teaching, Check Here

Lastly, a quick plug for another post I’ve written for dissertation students:

  • 51+ Dissertation Ideas for Education students .

Go check that out if you want to write a dissertation on the ‘education’ topic.

7. Trust your Dissertation Supervisor

Your dissertation supervisor will have walked many students just like you through the research process before.

Look, I know many dissertation supervisors can be disappointingly aloof and disconnected from your research. And relationships can get very frosty with your supervisors indeed.

Trust your supervisor. They make recommendations for a reason. They know how to navigate the dissertation writing process. If your supervisor makes a recommendation, strong – very strongly – consider it.

Your supervisor also has expertise in one area of research or another. Take advantage of their expertise. Be flexible and let them sway you down certain paths. You need a knowledgeable partner in the research process.

So, trust your supervisor. You need their expertise more than you know.

8. Come up with 3-5 Ideas and Bring them to your Supervisor for Feedback

Your initial dissertation topic ideas will probably need a lot of refinement.

The person who will help you to refine your topic will be your dissertation supervisor. Their main job, unfortunately, is to curb your enthusiasm. It’s to show you what problems you’ll face if you follow certain paths and recommend alterations to ensure your topic is achievable.

So, approach your supervisor with your 3-5 top ideas and watch them do their magic. They should advise you on how to turn your ideas into reality.

Your ideas can be specific or broad – really, it doesn’t matter because you’ll walk out of your supervision meeting with a lot of changed ideas. It doesn’t need to be set in stone.

You could, for example, go up to your supervisor and say something like:

  • “I’m interested in Erikson’s theory of development. Do you have any suggestions of how I can use Erikson’s ideas for a dissertation?”
  • “I’m really into conservative politics. What ideas do you have for an achievable topic?”
  • Any other ideas…

They’ll help you shape and mold your topic into something achievable.

9. Lastly, Stick to your Choice

how to choose a dissertation topic

When I did my dissertation, I questioned my topic daily: I’d always be thinking up new, better ideas for my dissertation!

But once you’re locked in, it’s hard to change your mind. You’re going to get ethics permission to conduct your study, not anyone else’s!

So, my advice is simple:

Once you’ve chosen your topic, commit.

If you’re desperate to do another topic, fine, do another degree. If you’re doing your Master’s right now, bank those other ideas for a potential PhD down the track.

But once you’ve made your choice, really … you’ve got to commit, block out all your regrets and dig in.

Don’t worry about your friends who chose a dissertation topic that is better than yours. Stay in your lane, be content with your topic, and create a great product.

Writing a dissertation is an exercise in being practical more than anything. That start from the very first choice: choosing a dissertation topic that’s achievable and good for your career, and will also put you on the path for top marks.

Chris

  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 19 Top Cognitive Psychology Theories (Explained)
  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 119 Bloom’s Taxonomy Examples
  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ All 6 Levels of Understanding (on Bloom’s Taxonomy)
  • Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 15 Self-Actualization Examples (Maslow's Hierarchy)

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How to Find a Good Dissertation Topic

Published by Owen Ingram at August 11th, 2021 , Revised On August 22, 2023

A dissertation contributes significantly towards how your professional career shapes up in the future and a major part of your overall grade depends on it. In fact, in some institutions, it isn’t optional but mandatory to have completed credit hours allocated to research otherwise students aren’t awarded their degrees/diplomas.

When choosing a topic for your  dissertation or thesis , it is important to make sure that your selected topic interests you and is manageable. With your degree and years of hard work at stake, avoid choosing a topic too broad/narrow or too impractical.

In this brief article, we share some of the most helpful means of how to find a good dissertation topic.

To choose a relevant and intriguing dissertation topic, there are a few steps that you need to follow. This article will guide you in the right direction and ease the process of topic search and selection.

Following are the Steps to Find a Good Topic

Step-1 choose a subject/area.

Select a subject or a broad area under which your dissertation topic will fall. This will help you finalise a good topic in lesser time. This subject should be of interest, i.e., a subject from your majors in the undergraduate program, for starters.

For instance, if you’re looking for a topic for your human resource undergraduate program, you can look for a topic that falls under employee recruitment and retention or organisational policy formation.

You can choose any topic for a dissertation that adds value to the existing literature, as long as it is related to your subject. Once you select an issue or an area of interest, your next step would be to list down and narrow your choices.

Alternatively, you might also come across interesting topics to work on that belong to less-researched fields or subject areas. Who knows, your research into a topic that little is known about might just be the ground-breaking discovery the world needs!

Step-2 Narrow Down your Choices

Once you’ve created a  list of topics that interest you, narrowing down your choices becomes easy and manageable. When doing so, there are a few aspects that you need to consider.

Your chosen topic for the dissertation should not be too narrow that you cannot find relevant existing knowledge and literature. Another aspect you should consider is exploring whether any research has already been conducted on similar topics.

If sufficient research has already been performed on the topic, it will be easy for you to present arguments, expand on them and conclude your thesis.

Other aspects that should be given importance when narrowing your choices are understanding the type of research question  you’re looking to answer, the  type of research you will conduct (primary/secondary/empirical) and credible sources to back up your research claims.

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Step-3 Don’t be Vague!

If you have your thesis structure in mind, it will be easier to divide your topic into the required segments. Your thesis should be a solid piece of academic research backed by credible sources.

Thus, it would be best to be sure that the topic you’re choosing  for a dissertation would help you present your perspective in the right manner. Do not make the mistake of selecting a topic idea that is too broad or vague.

This will lead to a poorly constructed thesis with little or no value. Your aim should be to work on a topic that has not been extensively researched in the past, but with a sufficient amount of literature to it, a subject that needs attention and will add value to the readers and help you learn through the process.

So, stay away from vague topics that do not add value to the existing body of knowledge. This is, after all, one of the primary, most holiest of goals of research anyway, to add to the existing body of knowledge; not merely to increase research databases’ content.

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Step-4 Research your Chosen Area of Study

Researching deep into your chosen area of study is the key to selecting the most suitable and intriguing topic for your dissertation. Reading well makes one write well, after all.

You may already have a  list of dissertation topics and are now looking to narrow down your choices by looking at topics and areas that have been less researched or need immediate attention. With your research, you might be able to bring it to the limelight.

Look for online free dissertation topic ideas and suggestions and note those that relate the most to your area of study and personal interests.

 ResearchProspect has hundreds of free up to date and interesting topic ideas for each academic subject in our topics’ library. We are also the only company to provide free custom dissertation topics along with research aim and justification to help you get started, whether you are an undergraduate or postgraduate student.

Step-5 Seek Advice

Not seeking advice from experts is another common mistake made by students. You can seek advice from your professor, colleagues, friends or anyone you think is a subject expert (has studied the same subject your thesis or dissertation pertains to).

However, before seeking help, make sure to do your initial research, get an idea of what the topic entails and decide on a few research objectives for your thesis. This will help you in receiving relevant and appropriate feedback.

Step-6 Broaden your Reach – Use Different Kinds of Sources

Sometimes the best of ideas springs up from the strangest of places. Conventional methods and resources of gathering information – reviewing past literature, reading books or journals etc. and the like – are not the only methods you can gain insight from to create an interesting research topic.

You can also turn to more vibrant methods and resources such as movies, music…and even YouTube. In fact, if you type in ‘research topics’ on YouTube, you will find tons of interesting videos that will help your creative juices flow. Similarly, a concept explored in a movie you saw and ended up liking could also be explored further in the light of real life, practical research samples, using real life research methods.

There is a whole world out there seeping information from its every side. Why just stick to the conventional methods of topic selection when you can broaden your search!

Interesting watch: You can also find inspiration for a research topic by watching this video .

If all else fails…

…you can always turn to logical, patterned methods that help narrow down anything, including a research topic. Those methods or patterns might be in the form of a flow chart that looks something like this:

If all else fails

Did you know: A good topic sentence is ideally supposed to contain 12 words. Anything longer than that and your research advisor/supervisor would probably ask you to shorten it.

How to Find a Good Dissertation Topic 

Finding a good dissertation topic is a tiresome and gruelling task. Still, with little help from an expert or two in the field, you can unearth issues that are relevant and intriguing. If you cannot find a good dissertation topic, our team of dissertation writers can provide you with relevant dissertation topics, which will help you stand out in your class.

Are you struggling to find a topic for your dissertation? Not sure how to kickstart? Our dissertation and outline service are specifically designed to help students with issues and dissertation planning. Our writers can also help with full dissertation papers or individual chapters .

Frequently Asked Questions

How to find a good dissertation topic.

To find a good dissertation topic:

  • Identify your field of interest.
  • Research current literature.
  • Spot gaps, debates, or emerging trends.
  • Consult advisors and peers.
  • Ensure feasibility of research.
  • Select a topic that’s specific, relevant, and intriguing.

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How to Craft Your Ideal Thesis Research Topic

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how to present your dissertation topic

Catherine Miller

Writing your undergraduate thesis is probably one of the most interesting parts of studying, especially because you get to choose your area of study. But as both a student and a teacher who’s helped countless students develop their research topics, I know this freedom can be just as intimidating as it is liberating.

Fortunately, there’a a step-by-step process you can follow that will help make the whole process a lot easier. In this article, I’ll show you how to choose a unique, specific thesis topic that’s true to your passions and interests, while making a contribution to your field.

how to present your dissertation topic

Choose a topic that you’re interested in

First things first: double-check with your teachers or supervisor if there are any constraints on your research topic. Once your parameters are clear, it’s time to identify what lights you up — after all, you’re going to be spending a lot of time thinking about it.

Within your field of study, you probably already have some topics that have grabbed your attention more than others. This can be a great place to start. Additionally, consider using the rest of your academic and extra-curricular interests as a source of ideas. At this stage, you only need a broad topic before you narrow it down to a specific question. 

If you’re feeling stuck, here are some things to try:

  • Look back through old course notes to remind yourself of topics you previously covered. Do any of these inspire you?
  • Talk to potential supervisors about your ideas, as they can point you toward areas you might not have considered.
  • Think about the things you enjoy in everyday life — whether that’s cycling, cinema, cooking, or fashion — then consider if there are any overlaps with your field of study.
  • Imagine you have been asked to give a presentation or record a podcast in the next three days. What topics would you feel confident discussing?
  • Watch a selection of existing lectures or explainer videos, or listen to podcasts by experts in your field. Note which topics you feel curious to explore further.
  • Discuss your field of study with teachers friends and family, some with existing knowledge and some without. Which aspects do you enjoy talking about? 

By doing all this, you might uncover some unusual and exciting avenues for research. For example, when writing my Master’s dissertation, I decided to combine my field of study (English teaching methodology) with one of my passions outside work (creative writing). In my undergraduate course, a friend drew on her lived experience of disability to look into the literary portrayal of disability in the ancient world. 

Do your research

Once you’ve chosen your topic of interest, it’s time to dive into research. This is a really important part of this early process because it allows you to:

  • See what other people have written about the topic — you don’t want to cover the same old ground as everyone else.
  • Gain perspective on the big questions surrounding the topic. 
  • Go deeper into the parts that interest you to help you decide where to focus.
  • Start building your bibliography and a bank of interesting quotations. 

A great way to start is to visit your library for an introductory book. For example, the “A Very Short Introduction” series from the Oxford University Press provides overviews of a range of themes. Similar types of overviews may have the title “ A Companion to [Subject]” or “[Subject] A Student Companion”. Ask your librarian or teacher if you’re not sure where to begin. 

Your introductory volume can spark ideas for further research, and the bibliography can give you some pointers about where to go next. You can also use keywords to research online via academic sites like JStor or Google Scholar. Check which subscriptions are available via your institution.

At this stage, you may not wish to read every single paper you come across in full — this could take a very long time and not everything will be relevant. Summarizing software like Wordtune could be very useful here.

Just upload a PDF or link to an online article using Wordtune, and it will produce a summary of the whole paper with a list of key points. This helps you to quickly sift through papers to grasp their central ideas and identify which ones to read in full. 

Screenshot of Wordtune's summarizing tool

Get Wordtune for free > Get Wordtune for free >

You can also use Wordtune for semantic search. In this case, the tool focuses its summary around your chosen search term, making it even easier to get what you need from the paper.

how to present your dissertation topic

As you go, make sure you keep organized notes of what you’ve read, including the author and publication information and the page number of any citations you want to use. 

Some people are happy to do this process with pen and paper, but if you prefer a digital method, there are several software options, including Zotero , EndNote , and Mendeley . Your institution may have an existing subscription so check before you sign up.

Narrowing down your thesis research topic

Now you’ve read around the topic, it’s time to narrow down your ideas so you can craft your final question. For example, when it came to my undergraduate thesis, I knew I wanted to write about Ancient Greek religion and I was interested in the topic of goddesses. So, I:

  • Did some wide reading around the topic of goddesses
  • Learned that the goddess Hera was not as well researched as others and that there were some fascinating aspects I wanted to explore
  • Decided (with my supervisor’s support) to focus on her temples in the Argive region of Greece

how to present your dissertation topic

As part of this process, it can be helpful to consider the “5 Ws”: why, what, who, when, and where, as you move from the bigger picture to something more precise. 

Why did you choose this research topic?

Come back to the reasons you originally chose your theme. What grabbed you? Why is this topic important to you — or to the wider world? In my example, I knew I wanted to write about goddesses because, as a woman, I was interested in how a society in which female lives were often highly controlled dealt with having powerful female deities. My research highlighted Hera as one of the most powerful goddesses, tying into my key interest.

What are some of the big questions about your topic?

During your research, you’ll probably run into the same themes time and time again. Some of the questions that arise may not have been answered yet or might benefit from a fresh look. 

Equally, there may be questions that haven’t yet been asked, especially if you are approaching the topic from a modern perspective or combining research that hasn’t been considered before. This might include taking a post-colonial, feminist, or queer approach to older texts or bringing in research using new scientific methods.

In my example, I knew there were still controversies about why so many temples to the goddess Hera were built in a certain region, and was keen to explore these further.

Who is the research topic relevant to?

Considering the “who” might help you open up new avenues. Is there a particular audience you want to reach? What might they be interested in? Is this a new audience for this field? Are there people out there who might be affected by the outcome of this research — for example, people with a particular medical condition — who might be able to use your conclusions?

Which period will you focus on?

Depending on the nature of your field, you might be able to choose a timeframe, which can help narrow the topic down. For example, you might focus on historical events that took place over a handful of years, look at the impact of a work of literature at a certain point after its publication, or review scientific progress over the last five years. 

With my thesis, I decided to focus on the time when the temples were built rather than considering the hundreds of years for which they have existed, which would have taken me far too long.

Where does your topic relate to?

Place can be another means of narrowing down the topic. For example, consider the impact of your topic on a particular neighborhood, city, or country, rather than trying to process a global question. 

In my example, I chose to focus my research on one area of Greece, where there were lots of temples to Hera. This meant skipping other important locations, but including these would have made the thesis too wide-ranging.

Create an outline and get feedback

Once you have an idea of what you are going to write about, create an outline or summary and get feedback from your teacher(s). It’s okay if you don’t know exactly how you’re going to answer your thesis question yet, but based on your research you should have a rough plan of the key points you want to cover. So, for me, the outline was as follows:

  • Context: who was the goddess Hera?
  • Overview of her sanctuaries in the Argive region
  • Their initial development 
  • Political and cultural influences
  • The importance of the mythical past

In the final thesis, I took a strong view on why the goddess was so important in this region, but it took more research, writing, and discussion with my supervisor to pin down my argument.

To choose a thesis research topic, find something you’re passionate about, research widely to get the big picture, and then move to a more focused view. Bringing a fresh perspective to a popular theme, finding an underserved audience who could benefit from your research, or answering a controversial question can make your thesis stand out from the crowd.

For tips on how to start writing your thesis, don’t miss our advice on writing a great research abstract and a stellar literature review . And don’t forget that Wordtune can also support you with proofreading, making it even easier to submit a polished thesis.

How do you come up with a research topic for a thesis?

To help you find a thesis topic, speak to your professor, look through your old course notes, think about what you already enjoy in everyday life, talk about your field of study with friends and family, and research podcasts and videos to find a topic that is interesting for you. It’s a good idea to refine your topic so that it’s not too general or broad.  

Do you choose your own thesis topic?

Yes, you usually choose your own thesis topic. You can get help from your professor(s), friends, and family to figure out which research topic is interesting to you. 

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What is a Tentative Thesis and How to Write One? A Step-by-Step Guide

how to present your dissertation topic

A college or university thesis is considered the best achievement for students because of their hard work. In short, the thesis is the highest point after several years of study in the field of business, history, or literature.

Your tentative thesis can be the basis of your career as a researcher. Hence, it should show the depth of your knowledge of the field. It is important to understand what a tentative thesis is and what steps are involved in writing a perfect thesis.

This article will guide you on what a tentative thesis is, its examples, and how to write one. If you are not sure about your writing or research skills or are short on time, acquire  thesis writing services online  and get help for your paper from a professional.

If you are sure about your skills and that your studies, health, and social life will not be compromised while writing this thesis, continue reading the guide to get good advice.

What Is a Tentative Thesis?

A tentative thesis is a lengthy paper that involves a person’s research paper written for a university degree, as Oxford Languages states. It is called a tentative thesis because the initial thesis statement is always unsure and may change upon further study. The idea of developing a tentative thesis statement is to make the process easy and start writing the thesis instead of getting stuck on the first step.

How to Write a Tentative Thesis?

Research is the best tool for gathering information that will help you understand the topic. It is the most important part of thesis writing, as it allows you to develop an in-depth understanding of the subject and be certain that you are well-informed.

1. Research the Topic Thoroughly

To solve problems or gain more knowledge, a systematic and planned study/investigation of a subject or topic is research. Research can help you gather the information that will help you understand the topic. Develop an in-depth understanding of the subject, and be certain that your decisions are well-informed.

The resources for your research have to be credible, peer-reviewed articles, government agencies, and professional organisations. The credibility of the sources can be checked by, implementing a CRAAP method. CRAAP represents

Here are the credible sources that will be helpful in your research process:

  • Congress Library
  • Google Scholar
  • Google Books
  • Commons Network
  • Research gate

According to the topic, select a related research method, such as mixed methods, qualitative research, quantitative research, or questionnaire.

2. Construct a Detailed Plan/Structure for the Writing

Once you're done with the research, it's time to move to the planning and structuring part. While planning your dissertation, ensure that you fulfil the important requirements. Manage your time well and be mentally prepared for obstacles. It is also better to document the process, such as databases, search queries, and sources.

After planning your thesis, move to the structure of the thesis. The structure of your thesis generally remains the same and includes these sections: 

  • Introduction
  • Literature Review
  • Research Methods
  • Findings/Results
  • Discussions
  • Citation List

Planning and structuring your content well will give direction to your writing and make you more focused on the paper.

3. Formulate a Thesis Statement

A thesis statement is a line or two that conveys the central idea of the dissertation. The essential thing to start writing your thesis is a perfect thesis statement. A thesis statement has to focus on the main idea of the text. It's important to convey the central idea in a few sentences because the reader can understand easily and it remains on their mind.

As we know, writing a thesis statement can be a tiring task. You can make it super easy by dividing it into chunks.

  • State the topic sentence to show the basic idea. "  The world war was fought over Hitler's invasion. "
  • Use transition words to build a connection between the topic and details. " Adolf Hitler's invasion was the main cause of World War II. "
  • Conclude with a statement that summarises the central ideas of a text. " Adolf Hitlers invasion was the major reason for World War II, Hitler was defeated by the world "

4. Decide and Write Body Text and Arguments

The body text helps you to prove your research question. If the topic is simple, you don’t need a lot of text, but if the topic is complex, you might need a lot of text. Plus, building the arguments logically is important. Examiners don’t like their concentration to be broken.

It has to be an argument, and its evidence must be presented perfectly so a reader doesn’t need to stop and read the text or reread it. The reader should read the text in a flow. It will turn out to be ugly if your marker has to stop and try to understand the argument if it’s logical and makes any sense. Keep the argument and evidence sustainable to ensure the flow of the thesis from introduction to conclusion.

5. Provide the References and Bibliography

Both the reference list and bibliography provide a list of sources cited in the text throughout. However, what bibliography includes are the sources or data you consulted during the project and decided not to cite.

To build the credibility of your academic writing, it’s important to provide a reference list or bibliography as required by the institute. It is required so the marker can easily check your reference and validate the information. There are different types of referencing styles available. Including

You need to collect all the information about the sources that will be used in referencing, like the author, publication date, book name, and publisher information. For journals, you need to include the journal title, volume, issue, and page number. Overall, different information from different types of sources is required.

6. Proofread and Submit Your Thesis

To ensure the technical accuracy of a text, you need to proofread the text for any technical or grammatical errors. After you have completed all of your content editing, you can move to the proofreading stage.

First, proofread the thesis for technical requirements, such as sections, structure, and word count allocated to the task. Then again, proofread the text for information provided, grammatical errors, and referencing.

It is important because you’re working on an academic writing task and these types of mistakes have no place in academic writing.

7. Prepare Oral Presentation

After you’ve completed and submitted your tentative thesis, it is time to start preparations for the oral defence presentation. This step is as important as researching the information or writing the thesis. Once the thesis is submitted, you should start preparing the defence presentation.

In your defence presentation, you can be asked questions outside the thesis, so it is a better idea to prepare yourself for that also. Identify the purpose and goals of the thesis, know your audience’s information, arrange the materials and compose the presentation. Preparing for the presentation is also a very tiring task if you don’t want to stress yourself so much, hand over your thesis to a  professional thesis writer ,  who can write a perfect paper in a short time.

The most important preparation for the thesis presentation is to practice your presentation with some class fellows or thesis advisors. After all, it's not all about the information; it's about how you present that information.

Tentative Thesis Example

We have provided an example of a tentative thesis from Kathmandu University for your reference. This can provide you with a better idea of what a great thesis seems like and how you can write one as well.

how to present your dissertation topic

How Long Should a Tentative Thesis Be?

The word limit of the tentative thesis depends on the institute-provided word limit. It varies from institute to institute and course to course. The general word count for:

  • Undergraduate thesis is typically 8,000-15,000 words.
  • Master’s thesis is 12,000-50,000 words.
  • PhD thesis is book-length, typically 70,000-100,000 words.

Why Is a Tentative Thesis Important?

To get the degree from your university, it's important to write a well-researched tentative thesis. These are the common benefits of writing a thesis.

  • Adds information to the knowledge base.
  • Increase discipline.
  • It helps academics to make informed decisions.
  • Through the thesis, information was recorded and can be held for the future.

To conclude the guide, a tentative thesis is not very different from a simple thesis. In a tentative thesis, you just need to keep the thesis statement a bit uncertain, which can be changed as the research and writing process goes on. We have also answered the common questions about thesis writing, like why it is important and what the length of your thesis should be. An example is provided for your ease. 

In this article, we have guided you through seven steps on how to write a tentative thesis. If you have any sort of difficulty writing your thesis, you can feel at ease, as you can get the  thesis writing help online  from an expert who can handle your thesis writing worries very well.

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how to present your dissertation topic

Presentation Master's thesis - Nikoleta Yaninska - Work and Organisational Psychology

Roeterseilandcampus - Gebouw G, Straat: Nieuwe Achtergracht 129-B, Ruimte: S.01

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How to Write a Dissertation or Thesis Proposal

Published on September 21, 2022 by Tegan George . Revised on July 18, 2023.

When starting your thesis or dissertation process, one of the first requirements is a research proposal or a prospectus. It describes what or who you want to examine, delving into why, when, where, and how you will do so, stemming from your research question and a relevant topic .

The proposal or prospectus stage is crucial for the development of your research. It helps you choose a type of research to pursue, as well as whether to pursue qualitative or quantitative methods and what your research design will look like.

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Table of contents

What should your proposal contain, dissertation question examples, what should your proposal look like, dissertation prospectus examples, other interesting articles, frequently asked questions about proposals.

Prior to jumping into the research for your thesis or dissertation, you first need to develop your research proposal and have it approved by your supervisor. It should outline all of the decisions you have taken about your project, from your dissertation topic to your hypotheses and research objectives .

Depending on your department’s requirements, there may be a defense component involved, where you present your research plan in prospectus format to your committee for their approval.

Your proposal should answer the following questions:

  • Why is your research necessary?
  • What is already known about your topic?
  • Where and when will your research be conducted?
  • Who should be studied?
  • How can the research best be done?

Ultimately, your proposal should persuade your supervisor or committee that your proposed project is worth pursuing.

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Strong research kicks off with a solid research question , and dissertations are no exception to this.

Dissertation research questions should be:

  • Focused on a single problem or issue
  • Researchable using primary and/or secondary sources
  • Feasible to answer within the timeframe and practical constraints
  • Specific enough to answer thoroughly
  • Complex enough to develop the answer over the space of a paper or thesis
  • Relevant to your field of study and/or society more broadly
  • What are the main factors enticing people under 30 in suburban areas to engage in the gig economy?
  • Which techniques prove most effective for 1st-grade teachers at local elementary schools in engaging students with special needs?
  • Which communication streams are the most effective for getting those aged 18-30 to the polls on Election Day?

An easy rule of thumb is that your proposal will usually resemble a (much) shorter version of your thesis or dissertation. While of course it won’t include the results section , discussion section , or conclusion , it serves as a “mini” version or roadmap for what you eventually seek to write.

Be sure to include:

  • A succinct introduction to your topic and problem statement
  • A brief literature review situating your topic within existing research
  • A basic outline of the research methods you think will best answer your research question
  • The perceived implications for future research
  • A reference list in the citation style of your choice

The length of your proposal varies quite a bit depending on your discipline and type of work you’re conducting. While a thesis proposal is often only 3-7 pages long, a prospectus for your dissertation is usually much longer, with more detailed analysis. Dissertation proposals can be up to 25-30 pages in length.

Writing a proposal or prospectus can be a challenge, but we’ve compiled some examples for you to get your started.

  • Example #1: “Geographic Representations of the Planet Mars, 1867-1907” by Maria Lane
  • Example #2: “Individuals and the State in Late Bronze Age Greece: Messenian Perspectives on Mycenaean Society” by Dimitri Nakassis
  • Example #3: “Manhood Up in the Air: A Study of Male Flight Attendants, Queerness, and Corporate Capitalism during the Cold War Era” by Phil Tiemeyer

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how to present your dissertation topic

If you want to know more about AI for academic writing, AI tools, or research bias, make sure to check out some of our other articles with explanations and examples or go directly to our tools!

Research bias

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The research methods you use depend on the type of data you need to answer your research question .

  • If you want to measure something or test a hypothesis , use quantitative methods . If you want to explore ideas, thoughts and meanings, use qualitative methods .
  • If you want to analyze a large amount of readily-available data, use secondary data. If you want data specific to your purposes with control over how it is generated, collect primary data.
  • If you want to establish cause-and-effect relationships between variables , use experimental methods. If you want to understand the characteristics of a research subject, use descriptive methods.

A thesis or dissertation outline is one of the most critical first steps in your writing process. It helps you to lay out and organize your ideas and can provide you with a roadmap for deciding what kind of research you’d like to undertake.

Generally, an outline contains information on the different sections included in your thesis or dissertation , such as:

  • Your anticipated title
  • Your abstract
  • Your chapters (sometimes subdivided into further topics like literature review , research methods , avenues for future research, etc.)

A well-planned research design helps ensure that your methods match your research aims, that you collect high-quality data, and that you use the right kind of analysis to answer your questions, utilizing credible sources . This allows you to draw valid , trustworthy conclusions.

The priorities of a research design can vary depending on the field, but you usually have to specify:

  • Your research questions and/or hypotheses
  • Your overall approach (e.g., qualitative or quantitative )
  • The type of design you’re using (e.g., a survey , experiment , or case study )
  • Your sampling methods or criteria for selecting subjects
  • Your data collection methods (e.g., questionnaires , observations)
  • Your data collection procedures (e.g., operationalization , timing and data management)
  • Your data analysis methods (e.g., statistical tests  or thematic analysis )

A dissertation prospectus or proposal describes what or who you plan to research for your dissertation. It delves into why, when, where, and how you will do your research, as well as helps you choose a type of research to pursue. You should also determine whether you plan to pursue qualitative or quantitative methods and what your research design will look like.

It should outline all of the decisions you have taken about your project, from your dissertation topic to your hypotheses and research objectives , ready to be approved by your supervisor or committee.

Note that some departments require a defense component, where you present your prospectus to your committee orally.

Formulating a main research question can be a difficult task. Overall, your question should contribute to solving the problem that you have defined in your problem statement .

However, it should also fulfill criteria in three main areas:

  • Researchability
  • Feasibility and specificity
  • Relevance and originality

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George, T. (2023, July 18). How to Write a Dissertation or Thesis Proposal. Scribbr. Retrieved June 24, 2024, from https://www.scribbr.com/dissertation/thesis-dissertation-proposal/

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New Netflix House locations in Texas, Pennsylvania will give fans 'immersive experiences'

Building on previous live experiences for 'bridgerton' and 'stranger things', netflix house will go one step further and create an unforgettable venue..

how to present your dissertation topic

Fans and viewers will soon be able to live out their Netflix dreams at an all-new Netflix House opening next year at locations in Pennsylvania and Texas.

Netflix , in a news release Tuesday, announced that development plans are underway for "an experiential entertainment venue" that will bring some of their "most beloved titles to life."

"Building on previous Netflix live experiences for Bridgerton , Money Heist, Stranger Things, Squid Game, and Netflix Bites, Netflix House will go one step further and create an unforgettable venue to explore your favorite Netflix stories and characters beyond the screen year-round," says Netflix about the new initiative.

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Everything you love about Netflix under one (literal) roof. Explore your favorite stories and characters beyond the screen year-round at Netflix House — coming in 2025 to King of Prussia in Pennsylvania and Galleria Dallas. https://t.co/LVRQUzfIjI pic.twitter.com/c5cI47qcCW — Netflix (@netflix) June 18, 2024

Screw warm and fuzzy: Why 2024 is the year of feel-bad TV

Netflix House locations

Netflix said that the first two locations of Netflix House will open at King of Prussia in Pennsylvania, about 20 miles from Philadelphia, and Galleria Dallas in Dallas in 2025. Netflix did not specify the exact dates for the opening of the two locations.

The streaming service said that the two locations were chosen "because they are part of two of the most popular shopping centers in America, boasting hundreds of retailers, high foot traffic, and proximity to major cities."

The Netflix Houses will be set up in former department store locations, said Netflix, adding that the locations will cover an area of more than 100,000 square feet.

“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings,” Netflix’s Chief Marketing Officer Marian Lee said in a statement. “We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings."

"The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways," she added.

Saman Shafiq is a trending news reporter for USA TODAY. Reach her at [email protected] and follow her on X @saman_shafiq7.

Transfer photos and videos from your iPhone or iPad to your Mac or PC

With the Photos app and a USB cable, you can transfer photos and videos to your computer. You can also make your photos available on all your devices with iCloud Photos.

Use iCloud Photos

Import to your mac, import to your windows pc.

iCloud Photos keeps your photos and videos safe, up to date, and available automatically on all of your Apple devices, on iCloud.com , and even your PC . When you use iCloud Photos, you don't need to import photos from one iCloud device to another. iCloud Photos always uploads and stores your original, full-resolution photos. You can keep full-resolution originals on each of your devices, or save space with device-optimized versions instead. Either way, you can download your originals whenever you need them, as long as you have enough space on your device. Any organizational changes or edits you make are always kept up to date across all your Apple devices. Learn how to set up and use iCloud Photos .

The photos and videos that you keep in iCloud Photos use your iCloud storage. Before you turn on iCloud Photos, make sure that you have enough space in iCloud to store your entire collection. You can see how much space you need and then upgrade your storage plan if necessary .

You can import photos and videos to your Mac by connecting your device to your Mac. However, if you use iCloud Photos , then you don't need to import.

To import to your Mac:

Connect your iPhone or iPad to your Mac with a USB cable.

Open the Photos app on your computer.

The Photos app shows an Import screen with all the photos and videos that are on your connected device. If the Import screen doesn't automatically appear, click the device's name in the Photos sidebar.

If asked, unlock your iOS or iPadOS device using your passcode . If you see a prompt on your iOS or iPadOS device asking you to Trust This Computer , tap Trust to continue.

Choose where you want to import your photos. Next to "Import to," you can choose an existing album or create a new one.

Select the photos you want to import and click Import Selected, or click Import All New Photos.

Mac screen showing the photos available for import

Wait for the process to finish, then disconnect your device from your Mac.

You can import photos to your PC by connecting your device to your computer and using the Apple Devices app:

Install the Apple Devices app from the Microsoft Store.

Connect your iPhone or iPad to your PC with a USB cable.

If asked, unlock your iOS or iPadOS device using your passcode.

If you see a prompt on your iOS or iPadOS device asking you to Trust This Computer, tap Trust or Allow to continue.

Then, visit Microsoft's website to learn how to import photos to the Microsoft Photos app in Windows .

If you have iCloud Photos turned on, you need to download the original, full resolution versions of your photos to your iPhone or iPad before you import to your PC.

When you import videos from your iOS or iPadOS device to your PC, some might be rotated incorrectly in the Microsoft Photos app. You can add these videos to iTunes to play them in the correct orientation.

If you want to ensure photos from your iOS or iPadOS device have the best compatibility with Windows, try these steps:

On your iOS or iPadOS device, open the Settings app.

Tap Camera, then tap Formats.

Tap Most Compatible. From now on, your camera will create photos and videos in JPEG and H.264 formats.

More ways to transfer photos and videos to your computer

Use AirDrop to quickly send photos and videos to your Mac .

Import photos and video from storage media , like a hard disk or SD card, to Photos for macOS.

Use a scanner and Image Capture to import photos that were taken with a film camera.

Import your images directly to a folder on your Mac with Image Capture.

Sync music, movies, and more from your iOS devices using your computer.

Use Time Machine to back up all of your files, including your photos and videos, to an external hard drive.

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Dissertation Structure & Layout 101: How to structure your dissertation, thesis or research project.

By: Derek Jansen (MBA) Reviewed By: David Phair (PhD) | July 2019

So, you’ve got a decent understanding of what a dissertation is , you’ve chosen your topic and hopefully you’ve received approval for your research proposal . Awesome! Now its time to start the actual dissertation or thesis writing journey.

To craft a high-quality document, the very first thing you need to understand is dissertation structure . In this post, we’ll walk you through the generic dissertation structure and layout, step by step. We’ll start with the big picture, and then zoom into each chapter to briefly discuss the core contents. If you’re just starting out on your research journey, you should start with this post, which covers the big-picture process of how to write a dissertation or thesis .

Dissertation structure and layout - the basics

*The Caveat *

In this post, we’ll be discussing a traditional dissertation/thesis structure and layout, which is generally used for social science research across universities, whether in the US, UK, Europe or Australia. However, some universities may have small variations on this structure (extra chapters, merged chapters, slightly different ordering, etc).

So, always check with your university if they have a prescribed structure or layout that they expect you to work with. If not, it’s safe to assume the structure we’ll discuss here is suitable. And even if they do have a prescribed structure, you’ll still get value from this post as we’ll explain the core contents of each section.  

Overview: S tructuring a dissertation or thesis

  • Acknowledgements page
  • Abstract (or executive summary)
  • Table of contents , list of figures and tables
  • Chapter 1: Introduction
  • Chapter 2: Literature review
  • Chapter 3: Methodology
  • Chapter 4: Results
  • Chapter 5: Discussion
  • Chapter 6: Conclusion
  • Reference list

As I mentioned, some universities will have slight variations on this structure. For example, they want an additional “personal reflection chapter”, or they might prefer the results and discussion chapter to be merged into one. Regardless, the overarching flow will always be the same, as this flow reflects the research process , which we discussed here – i.e.:

  • The introduction chapter presents the core research question and aims .
  • The literature review chapter assesses what the current research says about this question.
  • The methodology, results and discussion chapters go about undertaking new research about this question.
  • The conclusion chapter (attempts to) answer the core research question .

In other words, the dissertation structure and layout reflect the research process of asking a well-defined question(s), investigating, and then answering the question – see below.

A dissertation's structure reflect the research process

To restate that – the structure and layout of a dissertation reflect the flow of the overall research process . This is essential to understand, as each chapter will make a lot more sense if you “get” this concept. If you’re not familiar with the research process, read this post before going further.

Right. Now that we’ve covered the big picture, let’s dive a little deeper into the details of each section and chapter. Oh and by the way, you can also grab our free dissertation/thesis template here to help speed things up.

The title page of your dissertation is the very first impression the marker will get of your work, so it pays to invest some time thinking about your title. But what makes for a good title? A strong title needs to be 3 things:

  • Succinct (not overly lengthy or verbose)
  • Specific (not vague or ambiguous)
  • Representative of the research you’re undertaking (clearly linked to your research questions)

Typically, a good title includes mention of the following:

  • The broader area of the research (i.e. the overarching topic)
  • The specific focus of your research (i.e. your specific context)
  • Indication of research design (e.g. quantitative , qualitative , or  mixed methods ).

For example:

A quantitative investigation [research design] into the antecedents of organisational trust [broader area] in the UK retail forex trading market [specific context/area of focus].

Again, some universities may have specific requirements regarding the format and structure of the title, so it’s worth double-checking expectations with your institution (if there’s no mention in the brief or study material).

Dissertations stacked up

Acknowledgements

This page provides you with an opportunity to say thank you to those who helped you along your research journey. Generally, it’s optional (and won’t count towards your marks), but it is academic best practice to include this.

So, who do you say thanks to? Well, there’s no prescribed requirements, but it’s common to mention the following people:

  • Your dissertation supervisor or committee.
  • Any professors, lecturers or academics that helped you understand the topic or methodologies.
  • Any tutors, mentors or advisors.
  • Your family and friends, especially spouse (for adult learners studying part-time).

There’s no need for lengthy rambling. Just state who you’re thankful to and for what (e.g. thank you to my supervisor, John Doe, for his endless patience and attentiveness) – be sincere. In terms of length, you should keep this to a page or less.

Abstract or executive summary

The dissertation abstract (or executive summary for some degrees) serves to provide the first-time reader (and marker or moderator) with a big-picture view of your research project. It should give them an understanding of the key insights and findings from the research, without them needing to read the rest of the report – in other words, it should be able to stand alone .

For it to stand alone, your abstract should cover the following key points (at a minimum):

  • Your research questions and aims – what key question(s) did your research aim to answer?
  • Your methodology – how did you go about investigating the topic and finding answers to your research question(s)?
  • Your findings – following your own research, what did do you discover?
  • Your conclusions – based on your findings, what conclusions did you draw? What answers did you find to your research question(s)?

So, in much the same way the dissertation structure mimics the research process, your abstract or executive summary should reflect the research process, from the initial stage of asking the original question to the final stage of answering that question.

In practical terms, it’s a good idea to write this section up last , once all your core chapters are complete. Otherwise, you’ll end up writing and rewriting this section multiple times (just wasting time). For a step by step guide on how to write a strong executive summary, check out this post .

Need a helping hand?

how to present your dissertation topic

Table of contents

This section is straightforward. You’ll typically present your table of contents (TOC) first, followed by the two lists – figures and tables. I recommend that you use Microsoft Word’s automatic table of contents generator to generate your TOC. If you’re not familiar with this functionality, the video below explains it simply:

If you find that your table of contents is overly lengthy, consider removing one level of depth. Oftentimes, this can be done without detracting from the usefulness of the TOC.

Right, now that the “admin” sections are out of the way, its time to move on to your core chapters. These chapters are the heart of your dissertation and are where you’ll earn the marks. The first chapter is the introduction chapter – as you would expect, this is the time to introduce your research…

It’s important to understand that even though you’ve provided an overview of your research in your abstract, your introduction needs to be written as if the reader has not read that (remember, the abstract is essentially a standalone document). So, your introduction chapter needs to start from the very beginning, and should address the following questions:

  • What will you be investigating (in plain-language, big picture-level)?
  • Why is that worth investigating? How is it important to academia or business? How is it sufficiently original?
  • What are your research aims and research question(s)? Note that the research questions can sometimes be presented at the end of the literature review (next chapter).
  • What is the scope of your study? In other words, what will and won’t you cover ?
  • How will you approach your research? In other words, what methodology will you adopt?
  • How will you structure your dissertation? What are the core chapters and what will you do in each of them?

These are just the bare basic requirements for your intro chapter. Some universities will want additional bells and whistles in the intro chapter, so be sure to carefully read your brief or consult your research supervisor.

If done right, your introduction chapter will set a clear direction for the rest of your dissertation. Specifically, it will make it clear to the reader (and marker) exactly what you’ll be investigating, why that’s important, and how you’ll be going about the investigation. Conversely, if your introduction chapter leaves a first-time reader wondering what exactly you’ll be researching, you’ve still got some work to do.

Now that you’ve set a clear direction with your introduction chapter, the next step is the literature review . In this section, you will analyse the existing research (typically academic journal articles and high-quality industry publications), with a view to understanding the following questions:

  • What does the literature currently say about the topic you’re investigating?
  • Is the literature lacking or well established? Is it divided or in disagreement?
  • How does your research fit into the bigger picture?
  • How does your research contribute something original?
  • How does the methodology of previous studies help you develop your own?

Depending on the nature of your study, you may also present a conceptual framework towards the end of your literature review, which you will then test in your actual research.

Again, some universities will want you to focus on some of these areas more than others, some will have additional or fewer requirements, and so on. Therefore, as always, its important to review your brief and/or discuss with your supervisor, so that you know exactly what’s expected of your literature review chapter.

Dissertation writing

Now that you’ve investigated the current state of knowledge in your literature review chapter and are familiar with the existing key theories, models and frameworks, its time to design your own research. Enter the methodology chapter – the most “science-ey” of the chapters…

In this chapter, you need to address two critical questions:

  • Exactly HOW will you carry out your research (i.e. what is your intended research design)?
  • Exactly WHY have you chosen to do things this way (i.e. how do you justify your design)?

Remember, the dissertation part of your degree is first and foremost about developing and demonstrating research skills . Therefore, the markers want to see that you know which methods to use, can clearly articulate why you’ve chosen then, and know how to deploy them effectively.

Importantly, this chapter requires detail – don’t hold back on the specifics. State exactly what you’ll be doing, with who, when, for how long, etc. Moreover, for every design choice you make, make sure you justify it.

In practice, you will likely end up coming back to this chapter once you’ve undertaken all your data collection and analysis, and revise it based on changes you made during the analysis phase. This is perfectly fine. Its natural for you to add an additional analysis technique, scrap an old one, etc based on where your data lead you. Of course, I’m talking about small changes here – not a fundamental switch from qualitative to quantitative, which will likely send your supervisor in a spin!

You’ve now collected your data and undertaken your analysis, whether qualitative, quantitative or mixed methods. In this chapter, you’ll present the raw results of your analysis . For example, in the case of a quant study, you’ll present the demographic data, descriptive statistics, inferential statistics , etc.

Typically, Chapter 4 is simply a presentation and description of the data, not a discussion of the meaning of the data. In other words, it’s descriptive, rather than analytical – the meaning is discussed in Chapter 5. However, some universities will want you to combine chapters 4 and 5, so that you both present and interpret the meaning of the data at the same time. Check with your institution what their preference is.

Now that you’ve presented the data analysis results, its time to interpret and analyse them. In other words, its time to discuss what they mean, especially in relation to your research question(s).

What you discuss here will depend largely on your chosen methodology. For example, if you’ve gone the quantitative route, you might discuss the relationships between variables . If you’ve gone the qualitative route, you might discuss key themes and the meanings thereof. It all depends on what your research design choices were.

Most importantly, you need to discuss your results in relation to your research questions and aims, as well as the existing literature. What do the results tell you about your research questions? Are they aligned with the existing research or at odds? If so, why might this be? Dig deep into your findings and explain what the findings suggest, in plain English.

The final chapter – you’ve made it! Now that you’ve discussed your interpretation of the results, its time to bring it back to the beginning with the conclusion chapter . In other words, its time to (attempt to) answer your original research question s (from way back in chapter 1). Clearly state what your conclusions are in terms of your research questions. This might feel a bit repetitive, as you would have touched on this in the previous chapter, but its important to bring the discussion full circle and explicitly state your answer(s) to the research question(s).

Dissertation and thesis prep

Next, you’ll typically discuss the implications of your findings . In other words, you’ve answered your research questions – but what does this mean for the real world (or even for academia)? What should now be done differently, given the new insight you’ve generated?

Lastly, you should discuss the limitations of your research, as well as what this means for future research in the area. No study is perfect, especially not a Masters-level. Discuss the shortcomings of your research. Perhaps your methodology was limited, perhaps your sample size was small or not representative, etc, etc. Don’t be afraid to critique your work – the markers want to see that you can identify the limitations of your work. This is a strength, not a weakness. Be brutal!

This marks the end of your core chapters – woohoo! From here on out, it’s pretty smooth sailing.

The reference list is straightforward. It should contain a list of all resources cited in your dissertation, in the required format, e.g. APA , Harvard, etc.

It’s essential that you use reference management software for your dissertation. Do NOT try handle your referencing manually – its far too error prone. On a reference list of multiple pages, you’re going to make mistake. To this end, I suggest considering either Mendeley or Zotero. Both are free and provide a very straightforward interface to ensure that your referencing is 100% on point. I’ve included a simple how-to video for the Mendeley software (my personal favourite) below:

Some universities may ask you to include a bibliography, as opposed to a reference list. These two things are not the same . A bibliography is similar to a reference list, except that it also includes resources which informed your thinking but were not directly cited in your dissertation. So, double-check your brief and make sure you use the right one.

The very last piece of the puzzle is the appendix or set of appendices. This is where you’ll include any supporting data and evidence. Importantly, supporting is the keyword here.

Your appendices should provide additional “nice to know”, depth-adding information, which is not critical to the core analysis. Appendices should not be used as a way to cut down word count (see this post which covers how to reduce word count ). In other words, don’t place content that is critical to the core analysis here, just to save word count. You will not earn marks on any content in the appendices, so don’t try to play the system!

Time to recap…

And there you have it – the traditional dissertation structure and layout, from A-Z. To recap, the core structure for a dissertation or thesis is (typically) as follows:

  • Acknowledgments page

Most importantly, the core chapters should reflect the research process (asking, investigating and answering your research question). Moreover, the research question(s) should form the golden thread throughout your dissertation structure. Everything should revolve around the research questions, and as you’ve seen, they should form both the start point (i.e. introduction chapter) and the endpoint (i.e. conclusion chapter).

I hope this post has provided you with clarity about the traditional dissertation/thesis structure and layout. If you have any questions or comments, please leave a comment below, or feel free to get in touch with us. Also, be sure to check out the rest of the  Grad Coach Blog .

how to present your dissertation topic

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This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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The acknowledgements section of a thesis/dissertation

36 Comments

ARUN kumar SHARMA

many thanks i found it very useful

Derek Jansen

Glad to hear that, Arun. Good luck writing your dissertation.

Sue

Such clear practical logical advice. I very much needed to read this to keep me focused in stead of fretting.. Perfect now ready to start my research!

hayder

what about scientific fields like computer or engineering thesis what is the difference in the structure? thank you very much

Tim

Thanks so much this helped me a lot!

Ade Adeniyi

Very helpful and accessible. What I like most is how practical the advice is along with helpful tools/ links.

Thanks Ade!

Aswathi

Thank you so much sir.. It was really helpful..

You’re welcome!

Jp Raimundo

Hi! How many words maximum should contain the abstract?

Karmelia Renatee

Thank you so much 😊 Find this at the right moment

You’re most welcome. Good luck with your dissertation.

moha

best ever benefit i got on right time thank you

Krishnan iyer

Many times Clarity and vision of destination of dissertation is what makes the difference between good ,average and great researchers the same way a great automobile driver is fast with clarity of address and Clear weather conditions .

I guess Great researcher = great ideas + knowledge + great and fast data collection and modeling + great writing + high clarity on all these

You have given immense clarity from start to end.

Alwyn Malan

Morning. Where will I write the definitions of what I’m referring to in my report?

Rose

Thank you so much Derek, I was almost lost! Thanks a tonnnn! Have a great day!

yemi Amos

Thanks ! so concise and valuable

Kgomotso Siwelane

This was very helpful. Clear and concise. I know exactly what to do now.

dauda sesay

Thank you for allowing me to go through briefly. I hope to find time to continue.

Patrick Mwathi

Really useful to me. Thanks a thousand times

Adao Bundi

Very interesting! It will definitely set me and many more for success. highly recommended.

SAIKUMAR NALUMASU

Thank you soo much sir, for the opportunity to express my skills

mwepu Ilunga

Usefull, thanks a lot. Really clear

Rami

Very nice and easy to understand. Thank you .

Chrisogonas Odhiambo

That was incredibly useful. Thanks Grad Coach Crew!

Luke

My stress level just dropped at least 15 points after watching this. Just starting my thesis for my grad program and I feel a lot more capable now! Thanks for such a clear and helpful video, Emma and the GradCoach team!

Judy

Do we need to mention the number of words the dissertation contains in the main document?

It depends on your university’s requirements, so it would be best to check with them 🙂

Christine

Such a helpful post to help me get started with structuring my masters dissertation, thank you!

Simon Le

Great video; I appreciate that helpful information

Brhane Kidane

It is so necessary or avital course

johnson

This blog is very informative for my research. Thank you

avc

Doctoral students are required to fill out the National Research Council’s Survey of Earned Doctorates

Emmanuel Manjolo

wow this is an amazing gain in my life

Paul I Thoronka

This is so good

Tesfay haftu

How can i arrange my specific objectives in my dissertation?

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How Retailers Became Ad Platforms

  • Sebastian Gabel,
  • Duncan Simester,
  • Artem Timoshenko

how to present your dissertation topic

It’s a major growth opportunity — if companies can navigate the strategic challenges.

Major retailers are today, most notably Amazon, are creating and operating their own advertising platforms — and they’re making millions doing it. McKinsey estimates that by 2026, retail media will add $1.3 trillion to enterprise values in the U.S. alone, with profit margins between 50% and 70%. In this article, the authors introduce readers to the main kinds of retail media, discuss three strategic challenges that they present, and provide guidance for effectively managing those challenges.

A rapidly growing number of major retailers are today creating and operating their own advertising platforms — a phenomenon widely referred to as retail media.  Nobody has had more success in the space than Amazon, which in 2023 earned $46.9 billion from advertising, comprised primarily of sponsored ads on its site. This figure exceeds the annual global revenue of Coca-Cola and makes Amazon the third-largest advertising platform in the United States, behind only Google and Facebook.

how to present your dissertation topic

  • SG Sebastian Gabel is an assistant professor of marketing at Erasmus University. His research focuses on developing deep learning for targeting applications in retailing. Prior to his academic career, Sebastian co-founded a retail-media services company that was sold to the Schwarz global retail group.
  • DS Duncan Simester is the NTU Professor of Marketing at the MIT Sloan School of Management. His research focuses on marketing strategy, go-to-market strategies, and the use of artificial intelligence and experiments to improve business decisions. He regularly consults with companies on these topics.
  • AT Artem Timoshenko is an assistant professor of marketing at the Kellogg School of Management, at Northwestern University. His research focuses on applications of AI to marketing analytics and customer insights.

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