how to write an photo essay

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How to Make a Photo Essay

Last Updated: September 27, 2023 Fact Checked

This article was co-authored by Heather Gallagher . Heather Gallagher is a Photojournalist & Photographer based in Austin, Texas. She runs her own photography studio named "Heather Gallagher Photography" which was voted Austin's Best Family Photographer and top 3 Birth Photographers in 2017, 2018, and 2019. Heather specializes in family Photojournalism and has over 15 years of experience documenting individuals, families, and businesses all over the world. Her clients include Delta Airlines, Oracle, Texas Monthly, and her work has been featured in The Washington Post and The Austin American Statesman. She is a member of the International Association of Professional Birth Photographers (IAPBP). There are 11 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 292,746 times.

Photo essays are an increasingly popular medium for journalists, bloggers, and advertisers alike. Whether you’re trying to show the emotional impact of a current news story or share your hobby with friends and family, images can capture your topic in a personal, emotional, and interesting way. Creating a photo essay can be as easy as choosing a topic, getting your images, and organizing the essay.

Things You Should Know

• Reflect long and hard on your topic, considering your audience, current events, and whether to go for a thematic or narrative approach.
• Create an outline, including your focus image, establishing shot, clincher, and other image details.
• When you finally take your photos, remember to take more photos than you think you need and don't be afraid to let the project change as you create it.

Finding Your Topic

• Offer a photo essay of your place of business as a training tool.
• Use a photo essay about your business as a sales or social tool by publishing it on your website or social media page.
• Create a how to photo essay to help others learn about your hobby, so they can take it up as well. [4] X Research source

• Thematic subjects are big ideas including things like local gun laws, at-risk youth, or welcoming home soldiers.
• Narrative essays can include a day in the life, how to tutorials, or progression series that show changes over time such as tracking a building project.
• If you have been given a commission or specific publication to work with, you may need to choose a topic that will fit a thematic or narrative approach as outlined by the publication. Make sure you are aware of any publication guidelines in advance.

Organizing Your Shoot

• Consider how difficult it will be to get permission to photograph your subjects. If you already have relationships established, it will be easier. If not, allow for extra time to get permission and/or waivers.
• Schools, daycares, and other places with kids typically have more regulations on who can be photographed and for what purposes. You’ll usually need to get parental approval, in addition to permission from those in charge. [7] X Research source

• Consider doing interviews with people involved prior to the shoot. Ask things like, “What’s the most interesting thing you do during this event?” or “How long have you been involved with this organization?”
• These interviews are also a great opportunity to ask for permission and get waivers.
• If you’re going to visit a job site, charitable event, or other large group activity, ask the person or persons in charge to explain what you’re doing to everyone before you arrive. [8] X Research source

Capturing Your Images

• Many new photographers stay away from high ISO shots because they allow more light through producing a “busy” image. However, these images are often easier to edit later as there’s more information to work with. [11] X Research source
• If it’s very bright in your location or you’ve set up artificial lighting, a low ISO is likely adequate, For darker areas, you’ll likely need to use a higher ISO.
• If you need one second to capture an image with a base ISO of 100, you’ll need one eighth of a second to capture with an ISO of 800. [13] X Research source

• Even snapping candid shots, which you may need to capture quickly, take a few moments to think about how objects are placed to make the most impact.
• Always think about how the main subject’s surroundings play into the overall image, and try to create different levels and points of interest.
• You can change composition as part of the editing process in some cases, so if you can’t line up the shot just right, don’t let it deter you from capturing the image you want. [14] X Research source

Organizing the Essay

• If you’re doing a day in the life photo essay about a frustrated person working in an office, an image of that person struggling to open the front door against the wind might be an apt focus shot.
• If your essay is about the process of building a home, your focus image may be something like a contractor and architect looking at blue prints with the framed up home in the background.
• If your essay is about a family reunion, the focus image may be a funny shot of the whole family making faces, pretending to be fighting, or a serious photo of the family posed together. Capture whatever seems natural for the family. [18] X Research source

• Regardless of essay type, you’ll need a focus image to grab attention.
• Use an overall shot to give context to your essay. Where is it, when is it happening, who’s involved, what’s going on, and why should someone be interested? The five “W’s” of journalism are a great way to determine what your overall shot should capture.
• Find your final image. This should be something provocative that asks your viewer to think about the topic.
• Between the focus and overall shot and ending image, include a series of images that move the viewer from the lead-in shots to its result. Use images that build in intensity or draw the viewers further into the essay.

• If the images aren’t telling the story, ask your friends to look at your other photos and ask, “I wanted this image to make this point. You got a different idea. Would any of these images make this point to you more clearly?”
• If the others like the images you’ve chosen, you may still want to ask them to look at your other photos and tell you if they think any of the images you didn’t include should be added in. They may see something you missed. [20] X Research source

• If you're commissioned to add photos to an essay, you should make sure images reflect the written word, but also add emotion and context the writing could not capture. For example, an essay on poverty may include an image of a child and parent living on the street could capture more emotional context.
• Captions should only include information the viewer could not derive from the photo itself. For instance, you can include a date, the subject’s name, or a statistic relevant to your subject in the caption.
• If you choose not to have any text or just a title and some introductory and/or closing words, make sure you convey all necessary information succinctly. [21] X Research source

Expert Q&A

• Be creative with your topics. However, something as simple as "things I like" will suffice so long as you stay creative. Thanks Helpful 0 Not Helpful 0
• Make sure you're familiar with your camera. It will make the photo composition a lot easier. Thanks Helpful 0 Not Helpful 0
• Don't get discouraged. It may take several tries to get the desired results in your photos. Thanks Helpful 1 Not Helpful 0

You Might Also Like

• ↑ http://digital-photography-school.com/5-photo-essay-tips/
• ↑ Heather Gallagher. Professional Photojournalist & Photographer. Expert Interview. 8 April 2020.
• ↑ http://improvephotography.com/30816/10-ideas-creative-photo-essays/
• ↑ http://www.apogeephoto.com/how-to-create-a-photo-essay/
• ↑ https://petapixel.com/how-to-create-a-photo-essay/
• ↑ http://photo.journalism.cuny.edu/week-5/
• ↑ http://clickitupanotch.com/2010/12/creating-a-photo-essay/
• ↑ https://photographylife.com/what-is-iso-in-photography
• ↑ https://wiredimpact.com/blog/how-to-make-a-photo-essay-nonprofit/
• ↑ http://digital-photography-school.com/5-tips-for-creating-a-photo-essay-with-a-purpose/
• ↑ https://www.format.com/magazine/resources/photography/how-to-make-photo-essay-examples

About This Article

To make a photo essay, start by selecting a subject that is easy to capture and that inspires you, like a friend or a family pet. Then, decide if you want to present your photo essay as thematic, which shows specific examples of a big idea, or narrative, with a beginning, middle, and end. Next, create an outline of your essay to determine which photos you’ll need, like an establishing shot. Finally, take your photos, select which images you want to use in your essay, and organize them according to your theme before adding text to explain the essay. To learn how to capture the best images, keep scrolling! Did this summary help you? Yes No

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How to create a photo essay

• Author Picfair
• Level Intermediate
• Reading Time 8 minutes

Cover images by James Gourley

Create a meaningful set of images by producing a photo essay or story

A photographic essay is a deeper and more meaningful way to use your photography than a single image tends to be. Typically associated with documentary and news-gathering, a photo essay doesn’t necessarily have to follow those genres, but can be used as a way to tell a longer or more in-depth story about all manner of subjects. Creating a photo essay however is about more than just taking a set of images and presenting them as one package. They require more forethought, planning and editing than many other forms of photography, but the results are often more rewarding, too. Follow our guide below if it’s something you’d like to consider putting together. ‍ ‍

1 Find a story

The first thing you will need to do is to figure out what you want to do your photo essay on.

"Inspiration can come from anywhere, but a good starting to place is to look at news sources to see if something catches your eye."

Inspiration can come from anywhere, but a good starting to place is to look at news sources to see if something catches your eye. If you’re not sure where to begin, you could start by looking at what’s going on in your local area - if nothing else, it’ll make the practicalities easier. Start jotting down ideas that you can explore and figure out exactly why you want to do it. Try to be as active as you can in discovering what’s going on in the world and eventually something will keep your attention for long enough that it will seem like the right idea.

‍ 2 Do your research

‍ Next, try and find out as much as you can about whatever it is you want to create your photo story on.

"If you find that others have done photo essays on the same or similar subject, then that’s something you should be aware of."

Importantly, you’ll need to see what else already exists out there - if anything - on your story. If you find that others have done photo essays on the same or similar subject, then that’s something you should be aware of. That’s not to say that you can’t also do one, but it pays to be prepared so that you can perhaps approach it in a different way. You’ll also need to do some research into the practicalities that will be required to help you along the way. You’ll need to look into people you should be contacting, how you will get to the destination (if it’s not local), any requirements you need for visiting the location, any restrictions on what you can and cannot shoot and so on. Doing as much research ahead of time as possible will make the project run smoothly when it comes to actually shooting it. ‍

3 Make a structured plan  

Once your research is complete, it’s time to make a detailed and structured plan about how you’re going to go about shooting your photo essay. It doesn’t have to be completely rigid so as to disallow flexibility, but sorting out shoot times, shoot dates, shoot locations will give you something to work with, even if things eventually go off plan. Some photo essays can be shot in an afternoon, others might take several months or even years to complete. Having an idea of how long you want to spend on a particular project can help focus your mind and give you an end date for when you might want to publish the essay. It’s also useful to tell subjects and those involved with the shoot a rough timeline of events. You might find it helpful to organise everything together in one easily accessible place - such as online calendars and spreadsheets, so you can quickly refer to anything you need to.

4 Tell a story

Your photo essay needs to be more than just a set of images on a similar theme.

"...including some introductory or contextualising shots before you get into the heart of the subject matter is a good approach."

Think of it exactly like a story, which usually requires a beginning, a middle and an end. That’s a very simplistic way of putting it, but photographically, including some introductory or contextualising shots before you get into the heart of the subject matter is a good approach. There might not necessarily be a neat “resolution” to whatever story you’re trying to tell, and it might not always be a happy ending, but having that at least in your mind as you go along can help to create a neatly-packaged story that has a definite and well-constructed narrative.

5 Stick with a cohesive style

Exactly how you’re going to shoot your photo essay is entirely up to you, but in order for your story to have a cohesive look, it’s usually best if you stick to the same style throughout.

"With a photo essay, you want the images to hang extremely well together as a set, so keeping things consistent will help you do that..."

That could be as simple as not mixing black and white and colour, always using a particular lens, always shooting in a particular way, or even applying the same post-processing techniques to the finished shots. With a photo essay, you want the images to hang extremely well together as a set, so keeping things consistent will help you do that - that is, unless you’re actively trying to use disparate styles as an artistic or storytelling technique. ‍

5 Create a strong edit

The chances are that in the process of creating your photo essay, you will have shot dozens, if not hundreds of images.

"It can help to step away from your essay for at least a few days if you can to give yourself some distance and perspective - don’t be afraid to be brutal and keep your final selection down to only those that are the strongest or the best."

For the final edit of your photo story, you need to make sure that the images selected to appear are the strongest of the set, with each adding something unique to the finished story. Try to avoid “padding out” your story with too many fillers, even if you think they are strong images on their own. It’s a good idea to avoid too much repetition, and here again you should look to include images that create a strong story arc with a defined beginning, middle and end. It can help to step away from your essay for at least a few days if you can to give yourself some distance and perspective - don’t be afraid to be brutal and keep your final selection down to only those that are the strongest or the best. There’s no defined number for how many images should be included in a final story, but as a general rule, you’ll probably want it to be under 20 for the most impact.  ‍

6 Ask for input

It’s very easy to get so close to your subject and your images that you become blind to any flaws in them, or the structure of your story. Asking for advice and input from somebody you trust can help to tighten up your story even further.

"Asking for advice and input from somebody you trust can help to tighten up your story even further."

In certain situations, it can be helpful to ask the subject of the photographs themselves what they think, to make it more of a collaborative process - but you should be able to determine whether that’s appropriate on a case-by-case basis. If you have any contacts who are photographers, editors or publishers, asking them to cast an eye over your finished story is a good idea, too. ‍

7 Add some text  

It can be a good idea to add some text or individual captions for a photo essay, to give some background information and context to whatever is shown in the pictures. If you’re not a writer, try to keep it as basic as possible - including things such as names, locations and dates. A short introduction to the piece to give some background information is useful, too. Ask somebody you trust to check it over for sense, clarity and mistakes.

8 Get the story seen

Once your story is complete and you’re happy with it, the next stage is to get it seen - also known as, the hard part.

"Once your story is complete and you’re happy with it, the next stage is to get it seen - also known as, the hard part."

A sensible first step is to create an album on your Picfair store which is dedicated to your photo essay. That way, anybody who is looking for that particular piece won’t have to wade through all of your other work to find it. ‍ You can then start sending out information about the work to editors and publishers, including a link to the album on your Picfair page as an easy way for them to look at it.

Editor's tip: ‍ If you're not sure where to begin with pitching to publishers, be sure to check our how to pitch guide .

Expertly crafted guides and tutorials brought to you directly from the Team Picfair.

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