good personal statement for linkedin

17 Best LinkedIn Summary & Bio Examples [+ How to Write Your Own]

Updated: June 11, 2024

Published: August 28, 2017

Writing a LinkedIn summary is one of those tasks that sounds easy until you try to do it. Should you recount your prior roles? List your accomplishments? Should it be written in first person or third?

woman writing a LinkedIn summary on her laptop

Or, should you forge ahead using the cookie-cutter bio LinkedIn wrote for you? (The answer to that question is no, but not to worry — you’ll soon have a LinkedIn summary you’ll be proud to publish.)

In this blog post, we'll dig into what to include in your LinkedIn About section to make it stand out, as well as some examples to inspire you. Let’s get started.

What is a LinkedIn summary?

Why a Good LinkedIn Summary is Important

How to write a linkedin summary, what (not) to put in a linkedin summary, linkedin summary examples.

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LinkedIn Summary

The LinkedIn summary, also referred to as the LinkedIn bio or LinkedIn About section, is a few paragraphs of text that appears right before a LinkedIn user’s list of current and prior roles. LinkedIn gives a limit of up to 2,000 words, but only the first three lines are visible before a visitor has to click ‘See More.’

If you‘re a marketing or sales professional like myself, writing a LinkedIn summary is especially hard. You’re not targeting recruiters and hiring managers; you're appealing to potential clients and buyers. To catch their attention, you need to be a little more flashy with your expertise.

When I first crafted my summary almost a decade ago, I simply regurgitated key points in my background — I went to [X] college, then joined [X] company, and so on. Looking back, I was missing a clear narrative pulling it all together.

I also realized that potential clients aren’t just looking for someone with a shiny, perfect track record — they’re looking for a bigger story, a solution to their problem, and a relationship they can trust.

Whether you’re a job seeker starting your search on LinkedIn or a tenured professional, your summary should speak to your skills, experience, and professional interests — think of it as your digital elevator pitch .

Writing a LinkedIn summary may feel like an unnecessary step — especially if you keep your profile up to date. You might also see it as unnecessary if you don’t spend a lot of time on the platform or aren’t looking for a job.

But, from my experience, a good LinkedIn summary is crucial for career success. For salespeople, it can be a handy tool for social selling ; for other professionals, it could be the gateway to a new career opportunity.

Let’s go over the reasons you should most definitely write a LinkedIn summary.

1. You get to introduce yourself in your own words.

While your prior roles may be notable, they’re not the only things people should know about you. A LinkedIn summary will allow you to make a personable first impression and highlight your accomplishments and expertise succinctly.

2. You get to show your personality.

I love LinkedIn summaries that aren't afraid to show some personality. They tend to be more “sticky,” staying in mind long after I close LinkedIn.

Consider adding a little flair and humor, or keep it super professional. Either way, your LinkedIn summary will give recruiters and other users a taste of what they can expect if they reach out to you. It can also help recruiters gauge culture fit and help prospects and potential clients get a sense of whether they’d like to work with you.

Need more help building a LinkedIn profile that showcases everything you have to offer? This tutorial can help.

3. You can rank higher in LinkedIn search results.

LinkedIn uses the about section in its algorithm, as well as your LinkedIn headline , current title, and other factors. By writing a keyword-rich LinkedIn summary, you can become more visible to potential prospects and recruiters in search results. If you include keywords such as “content,” “management,” and “analysis” in your bio, you may attract more views.

Ready to get started writing your LinkedIn summary?

Create a quick outline prior to writing your About section.
Hook readers with a strong opener.
Tell the reader why you do what you do.
Speak to your industry expertise.
Call out your specialties and skills.
Provide data to back up your results and prove your expertise.
Mention if your team is currently hiring and invite people to apply.
Highlight your professional interests.
Include a call-to-action with your contact information.
Tip: Break up large blocks of text.
Tip: Try to keep it concise.
Tip: Don't get too jargon-y.
Tip: Be conversational.

1. Create a quick outline prior to writing your About section.

While you do get 2,000 characters of space for your LinkedIn summary, the last thing your audience needs is long, rambling paragraphs with no clear progression from sentence to sentence.

Sticking to a predetermined structure will help you communicate clearly and concisely.

Consider following a format similar to this:

Hook : A sentence that makes the reader want to keep reading. Remember: only the first 3 lines are visible when a user enters your profile. With a hook, you ensure they click ‘See more.’
Mission : Tell the reader why you do what you do.
Expertise and Skills : Tell the reader what you’re good at.
Accomplishments: Show the reader how your expertise delivered results in the past.
Call to Action : Tell the reader what you want them to do after they’re done reading your summary.

Also keep in mind that people tend to scan, not read. I recommend keeping your sentences concise, and consider breaking longer paragraphs into bullet points.

If you’re not sure how to get started, use our free professional bio templates, which you can use to write your LinkedIn bio.

Featured Resource: Free Professional Bio Templates

Understand what has attracted you to your profession and what your mission is in your role. These will make your LinkedIn profile more emotionally resonant.

Mission Example

“I grew up on the Mississippi River and watched it get clearer over time as manufacturing standards improved. Since then, I knew I wanted to spread the word about sustainability in business environments.”

4. Speak to your industry expertise.

As valuable as a valid rationale behind why you do what you do, profile viewers won‘t put too much stock in it if you don’t seem like you know what you‘re talking about. That’s why I like to see a little flexing here — a reference to your expertise that gives you some instant but real clout. Describe your background and qualifications in two to three sentences.

For example, are you a salesperson using LinkedIn to connect with prospects? Your summary should speak to your expertise in your industry and your interest in helping people achieve results.

Or let‘s say you’re a customer success manager using LinkedIn to connect with customers — if that's the case, your summary should speak to your expertise in your industry and your availability for consulting.

Industry Expertise Example

“I have 7+ years of sales experience — with experience in both sales development and account management.”

5. Call out your specialties and skills.

Okay, so you‘ve hooked a profile viewer. They have a sense of why you’re passionate about what you do, and the reference to your experience you just made has them thinking, “Gee whiz! This person might just be the real deal!”

Now what? Well, it's probably time for you to actually get into the weeds of what you do — to a reasonable degree of “in-the-weeds-ness.” Give them 1-2 sentences about the specifics of your role.

For instance, if you’re a digital marketer who focuses primarily on social media management, go ahead and say that. Don't leave it ambiguous and leave them guessing what “digital marketing” means in the context of your role.

Or if you recently graduated from college, did you study something specifically within your field?

Calling out your specialties is especially critical in sales. “Working in sales” can mean a lot of things — the field encompasses a wide range of roles with a wider range of affiliated responsibilities and an even wider range of buyer personas and verticals.

Whether your goal is to appeal to employers or prospects, be sure to call out the things you do well to attract the opportunities best aligned with your goals.

Specialties and Skills Example

“I’m a mid-market sales executive with experience in direct sales and SAAS product demonstrations.”

6. Provide data to back up your results and prove your expertise.

Now, you're cooking — you have all kinds of valuable context about who you are and what you do, but why should this profile viewer believe a word you say? Give them an answer with some hard data.

Men lie. Women lie. Animals would probably lie if they could. Numbers don't.

Prove that you‘ve delivered with some real figures. You don’t need to give prospective employers a laundry list of your accomplishments — that's what resumes are for — but weaving in a few of your most impressive data points in your summary can go a long way.

Proof Example

“Over the past five years, I‘ve made it into the President’s Club three times and my closed-won business has seen less than 10% churn during the first 12 months.”

7. Mention if your team is currently hiring and invite people to apply.

This is optional, but it will serve you in several ways. First, it will show that you’re a team player, and second, it will show that you’re committed to both your professional growth and your current company’s growth.

It’s a must-have if you’re looking to recruit, as this can serve as an excellent recruiting tool. For example, are you a team manager using LinkedIn to recruit for job openings? Your summary should speak to the fact that you have openings, the type of work you do, and why a candidate would want to work at your company.

Team is Hiring Example

“We‘re currently hiring account managers for our Pacific Northwest territory. The ideal candidate has 5+ years of sales experience and a demonstrated familiarity with the region. We’re a fast-growing team with no cap on commission. Click here to learn more and apply.”

8. Highlight your professional interests.

Giving a little bit of a personal edge to your summary tends to be a good call — but the operative term in that sentence is “a little bit.” You can highlight some bits and pieces about what you help others do or what your goals are, but don't get too caught up here.

Your professional interests are slightly different from your skills — the former isn‘t necessarily as quantifiable or fact-driven as the latter. You don’t have to prove that you‘re interested in something the same way you’d have to prove that you‘re good at something. There’s no need for hard data on this front.

Still, you should show that you’re committed to pursuing your interests, and be sure to sound passionate about them.

Professional Interests Example

“I'm a sales coach that’s interested in assisting small teams (five-10 people) optimize their time and workflows so businesses can grow without adding more headcount and reps can advance their careers.”

9. Include a call-to-action with your contact information.

Last but certainly not least, include a call-to-action and potentially share your contact information. Are you a freelance or contract worker hoping to find more work on LinkedIn? Your summary should end with how to get in contact with you. If you want to seal the deal, include a list of your most impressive clients.

CTA Example

“Reach me at [email protected] or book time on my calendar here: [Calendar link]. Previous clients include [Your most impressive client], [Your second most impressive client], and [Your third most impressive client].”

If you’re not looking for more work, you can also simply end with, “Feel free to message me — I’d love to chat.”

10. Tip: Break up large blocks of text.

If you find your summary is on the longer side (which isn’t always a problem as long as it’s compelling), try breaking up large blocks of text to make it easier to read. When initially viewing a profile, many people are scanning for high-level context. If you are posting long paragraphs, some of your notable highlights can get lost.

Try keeping your text blocks to two or three sentences max, making your summary easier to read and digest.

11. Tip: Try to keep it concise.

I just mentioned that your summary can be on the longer side if it's compelling, but that can be a tall ask. Making a rundown of your professional life worthwhile

LinkedIn summary should be exactly that — a summary. It‘s an opportunity for you to provide valuable context about your professional life, but there’s such a thing as too much context in this … context (I swear I didn't do that on purpose).

Don‘t get carried away exploring every angle I referenced in the previous points — lock in on a theme for your summary and keep things concise and straightforward. You’re trying to hook your profile viewers. A long-winded, borderline novel under your profile picture is an easy way to make them lose interest.

12. Tip: Don't get too jargon-y.

Getting overly technical and too deep in your field‘s verbal weeds often turns profile viewers off. Your LinkedIn summary is a resource for generating immediate interest from the people on your page. Hook them with something engaging — they’ll see the extent of your technical knowledge when they dig deeper into your resume and qualifications,

13. Tip: Be conversational.

In a similar vein as the previous point, you want to keep your summary approachable — so write the way you talk. Don't get too caught up trying to pack your description with SAT words and rigid sentence structure. A LinkedIn summary is a conversation starter, so be conversational when putting yours together.

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A LinkedIn Summary That Incorporates All of the Elements

Now that you know all of the key elements to incorporate, let's look at a summary that covers all of them:

I‘m going to level with you — right now, I’m updating an article about LinkedIn summaries, and as a part of that, I‘m expected to provide a screenshot of the summary on my profile. The thing is, I’ve never actually had one up to this point, and I‘m bumping up on deadline for the post. I guess we’ll see how this goes.

Now that I‘ve hooked you with my zany, self-aware humor and disarming vulnerability, it’s time to lock in.

I've been a content writer and an editor, specializing in the sales space for about five years now — a career trajectory born out of two facts.

First, I'm kind of good at writing. Second, I have a real affinity for and an oddly solid “in-tuneness” with the sales community.

I love what I do — it's pretty neat to have the opportunity to pursue your passion (writing) for an audience you weirdly resonate with (sales professionals).

I‘ve been focused on content writing and sales since college and been the Editor of The HubSpot Sales Blog — an esteemed publication that takes a funky, badass, truth-to-power approach to educational content about sales-related and sales-adjacent topics — since 2021. I’m bylined on over 250 articles for the blog and have updated more pieces than I can count.

I‘m also going to throw in a quick flex and say that I’ve overseen most of the property‘s most productive months — with monthly traffic hitting over 4 million views at points. I’ve also done other stuff, but that's detailed below.

I'm interested primarily in piloting and up-leveling content strategies, hard writing, writing coaching, copy editing, and just being the best gosh darn colleague I can be.

If you‘ve I’ve kept you on-page long enough to get to this CTA part, here are a few things I want you to know: First, I appreciate you. Second, my team isn‘t hiring, but I will promptly update this summary when we are. Third, let’s connect! Yeah!

Here‘s a beat-by-beat breakdown of the summary’s elements:

“My path has not been linear. My passion has never cared about the odds. My perseverance said don‘t you ever give up. Don’t shrink. Don't settle. Just soar." Why we love it: We get to see her personal mission in a succinct and effective way, made all the more impactful by her opening line.

Ivey opens her summary speaking to the bigger picture and pares things down to speak to her specific experience. It simultaneously touches on her life story, her determination, and her professional qualifications.

Speak to a bigger mission but also touch on how you've contributed to it through your personal struggles and professional life.

7. Jonah Silberg , Senior Account Manager at Vimeo , keeps it short and engages prospects.

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12 Best LinkedIn Profile Summary Examples To Improve Your Profile

Unlock the power of your LinkedIn profile using the best LinkedIn profile summary examples crafted to captivate, inspire, and drive connections.

You've just started writing your LinkedIn Profile Summary and used the maximum of 2,000 characters?

But did you include all the relevant information about yourself?

You may believe that your photo and headline make your profile complete enough, but think again.

Just listing your skills and experiences is not enough.

You only have one goal: To make your profile stand out!

Let’s dig into what to include in your LinkedIn Profile Summary to make your mark!

What is a LinkedIn Profile Summary?

Simple as that, a LinkedIn Profile summary is a representation of who you are.

Also known as the “About” section , it tells a story and provides an outline of your professional life.

Use it to highlight:

👉 your professional experience,

👉 major achievements,

👉 relevant skills, and

👉 other important information you’d like to share.

What are the Benefits of a Good LinkedIn Profile Summary?

Writing a good profile summary is worth your time and effort. If you wonder why, consider it your All-In-One Business Card.

You may be wondering what the benefits of a good LinkedIn Profile Summary are? Let’s check the most important ones:

✔️ First impression matters — Your LinkedIn Profile Summary is the first thing people will see when they open your profile. Use it to capture and keep their attention.

✔️ Strengthen your searchability — People come across your profile in a variety of ways. The more information you offer, LinkedIn's search algorithm finds it simpler to match you with relevant searches.

✔️ Add personality to your LinkedIn page — A good summary is a chance to add some personality and help tell your story. Put your best self out there.

✔️ Achieve your professional goals — A well-created LinkedIn Profile Summary can help you make a big impact and achieve your professional goals.

✔️ Grab attention — A strong LinkedIn summary can help you grab people’s attention.

How to Write a Good LinkedIn Summary?

Follow these steps to make sure you're doing it successfully.

Step #1 Write a summary outline - Writing an outline can save you time and keep you on the right track.

Step #2 Create a strong opening line - Keep in mind this: when another person enters your profile, only the first three lines are visible. A compelling opening will make them click “ see more… ” instead of scrolling past.

Step #3 Tell your story - Briefly describe your professional background and current role.

Step #4 Use keywords - Keywords relevant to your industry and target audience will improve searchability.

Step #5 Highlight your unique strengths and expertise - Try to stand out. If you have a deep and intriguing background and experience, you may utilize it to pique people's attention.

Step #6 Keep it concise - Less is more. Bullet points or short paragraphs will make this section easy to read and scan.

Step #7 Close with a call to action - Use the final sentences to clarify what you're inviting the reader to do. For example, you can type: “ Connect with me on LinkedIn!”

Step #8 Check your spelling and grammar - Proofread your summary carefully before posting it.

Step #9 Consider using LinkedIn's content creation tools - Tools such as AuthoredUp can help you build a summary that will visually appeal to your readers. (We will get there briefly!)

List of the 12 Best LinkedIn Profile Summary Examples

If you are stuck just right now and need some inspiration, let’s check our list of 12 best profile summary examples.

Example #1 Make it Easy to Read and Scan

People frequently avoid reading pieces that appear to be too long.

Sentences should be concise and easy to read or scan.

Even though you want to highlight your expertis, achievements, and personal qualities that make you an attractive individual, you don’t need to write a verbose article.

Check out how John Pearson listed his skills in brief listicle form and made his summary easy to read and scan. ⤵️

Why is this a good example?

This kind of summary is compelling because of its:

brief introduction,
listicle form.

Unfortunately, LinkedIn does not enable formatting features such as bullets and numbers list. But, we have some good news for you!

AuthoredUp provides an extensive selection of tools to boost your creativity.

A user-friendly Text Editor offers a range of formatting options such as bold, italic, bullet points , and numbered lists .

Use these formatting elements to make your summary visually beautiful and interesting.

Example #2 Go for Short Paragraphs to Communicate Your Expertise

There is no need to write a tonne of words to persuade people of your vast expertise and experience.

You can effectively present your skills, strengths, and accomplishments in short paragraphs.

Let’s take Ryan Gunn’s summary as an example. ⤵️

He goes for:

short paragraphs,
storytelling style of writing, and
call to action - “ Ready to get started? Send me a DM !”

With AuthoredUp you have access to moe than 150 adjustable CTAs to encourage audience action and increase post-conversion rates.

CTAs are designed to capture people’s attention and prompt them to perform the desired action after viewing your profile.

Crafting appealing CTAs will result in increased interaction and conversion rates.

Example #3 Show a Friendly Attitude

Choose a warm greeting to grab the reader's attention right away.

A welcoming tone makes you appear more approachable to possible connections, clients, or employers.

A friendly greeting ("Hello there!" ) sets a welcoming tone, immediately drawing in the reader.

We can say that Victoria Busse created a nice example. ⤵️

This summary stands out for its author’s:

friendly approach,
clear expertise presentation,
openness to connections and collaboration,

By adding a hashtag to your summary, you can make it more discoverable to people with mutual interests.

Using AuthoredUp, you can discover how different hashtags influence audience reactions and interaction across a range of post genres and emotional tones.

Optimize your hashtag strategy with a comprehensive table that reveals each hashtag's:

shares, and
engagement rate, guiding you to what resonates most with your target audience.

You can use it to broaden your reach and connect with relevant audiences .

Example #4 Keep It Concise

People indeed tend to spend little time and attention on checking LinkedIn profile summaries.

If you want to express your main ideas without losing your reader's interest, go for a brief form and avoid wasting words.

Your goal is to hook the reader to interact with you and find out more himself!

Renu B’s summary is brief enough that readers won't have trouble reading through it—yet she makes every line important.

Check it out! ⤵️

Why is this a good example?

It is short and brief example that includes:

the author’s current role,
previous experience, and
her commitment to learning.

Example #5 Use Quotes

To add a personal touch to your LinkedIn profile, go for quotes or familiar phrases that individuals can identify with.

This way you can grab the reader's attention and encourage them to engage with your profile.

Here is how you can do it. ⤵️Why is this a good example?

Virginia Bussay Parish did an excellent job because her summary provides insight into her personality, work ethic, and ideals, all through four well-known quotations .

At the same time, she introduced relevant information in the number list structure.

Easy to follow through, right?

AuthoredUp's Text Editor offers a simple and convenient way to create a numbered list, ensuring that your summary is well-organized, scannable, and readable.

Example #6 Focus on Your Competencies

Creating a list of competencies makes it easier for recruiters and potential employers to quickly understand what you bring to the table.

You will show what you can offer professionally, and get noticed by the right people for the right opportunities.

If you want to be both professional and friendly, don’t forget a friendly greeting !

As an example, take a cue from Didier Bizimungu’s Profile Summary. ⤵️

We must notice:

engaging introduction,
clear professional experience,
the author's passion, and
commitment to ongoing learning and professional development.

AuthoredUp has a huge template library with over 200 handcrafted hooks and samples to help you with your content development.

Hooks are designed to grab readers and inspire participation, and they are especially useful when you're out of unique ideas.

Choose the option that best suits your narrative. Afterwards, y ou can tailor it to your personal preferences.

Example #7 Put Everything on the Table

Who are you? What do you offer? What are you looking for?

Transparency builds trust and credibility, but that’s not all!

It also can attract recruiters or clients looking for spcific expertise.

Vanessa Defournier chose to put everything on the table.

Despite its length, this summary is not dull and it flows well .

Greetings in the beginning and closure with a call to action are a lovely touch.

There are several aspects that you may consider:

clear mission and values,
personal story,
client-centric approach,
range of services offered,
language competences.

Example #8 Use Emojis

Emojis are effective attention-grabbers. Use emojis to :

😍 make your profile visually appealing,

👀 draw attention to key points or sections,

💻 make it easier for readers to navigate your profile,

👤 add a touch of personality, and

😂 humanize your content and brand.

However, don’t forget to use them strategically and in moderation as you don’t want to distract the reader.

Check out Alice Kingsnorth’s Summary. ⤵️

engaging storytelling,
“PLOT TWIST” with emojis,
concrete benefits,
identification of pain points,
solution-oriented approach, and
a compelling call to action.

Emojis are so common on LinkedIn that you must have seen a ton of them by now.

AuthoredUp can help you easily add emojis that align with your message.

This way you can communicate more effectively and with a personal touch, grab people’s attention, and also increase readability.

Example #9 Highlight Your Unique Specialties and Expertise

In the contemporary job market, standing out is a crucial part.

By highlighting your unique strengths and expertise, you set yourself apart from the crowd.

Your summary is a tool that can be used to attract the attention of connections who are specifically seeking someone with your particular skills or experiences.

Jennifer Burke kept this in her mind while writing her summary. Let’s check it out together! ⤵️

In this summary example, we can find:

comprehensive skill set,
concrete experience examples,
specialties section, and
compelling expressions( "move the needle," "big picture problem solver," and "lifelong learner" ).

Example #10 Demonstrate Credibility

Credibility in your LinkedIn summary is essential for building trust and creating a good impression on potential employers, clients, or connections.

Jennifer Widerberg builds credibility and demonstrates the range of her reach and skills by providing a Client List, featuring some proinent names in various industries.

Here we have:

credibility building,
welcoming tone,
personal touch.

Example #11 Show Empathy

Do you want to connect with your audience on a more personal level?

We have already mentioned the significance of a welcoming tone, a friendly attitude, and a personal touch.

But, let’s check out one example where empathy comes into play.

Some readers are more likely to engage with profiles that communicate empathy because they feel understood and respected.

After reading the following summary we feel like Fernando Prada is one of us. ⤵️

pain point for many of his potential readers — the decision to switch job,
empathy and understanding,
and personal touch - (a wide range of interests and hobbies).

Example #12 Including a Problem-Solution Framework

While this is the last example on our list, don't let that fool you into thinking it's of the least importance.

This example is just as valuable as the others, if not more so.

So, make sure to pay close attention and take away all the useful insights it has to offer.

To engage your audience more successfully, think about a problem-solution framework that Mark E . used for his profile summary. ⤵️

This summary provides:

problem identification,
offering a solution,
compelling statistics, and
a clear path for further engagement.

Wrapping Up

Our list of 12 LinkedIn Profile Summary Examples is designed especially for you to guide you on how to improve your profile and stand out.

There are a variety of LinkedIn creator tools that you can use to increase your presence on the platform.

If you are not sure which one to choose, consider AuthoredUp . Why?

✅ It stands out as a premier option for you as it offers a 14-day free trial.

✅ No credit card requirements.

✅ It’s a valuable tool for enhancing your LinkedIn profile.

✅ It can help you create visually appealing summaries.

✅There are Free Tools at your disposl such as:

Post Preview ,
Text Staircase Generator,
Headline Writer , and
About Me Writer.

Ready to dive into the world of AuthoredUp today?

Unlock the full potential of growth opportunities it offers by signing up for a 14-day free trial now!

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12 LinkedIn Summary Examples We Love (and How To Shine in Yours)

Let’s be real with each other—most LinkedIn profiles are a total snooze-fest.

If you’re tired of generic work experience descriptions and detest talking about yourself in the third person, then we’ve got you covered.

We’re about to dig into exactly what should be included in your LinkedIn summary, plus some fantastic LinkedIn summary examples to give you inspiration.

Ready to make some heads turn in your corner of the LinkedIn world?

What Should a Good LinkedIn Summary Include?

Your LinkedIn profile picture and headline are the first impressions you make on the platform, but for those wanting to learn more about you, the summary is the next destination.

Your LinkedIn summary appears in the "About section" of your profile. It’s a free text box that lets you define who you are. It’s not just something to fill out before you start a job search, but a space to define your career, ambitions, the value you aim to provide, and a little bit about your personality.

Of course, condensing all of that into 2,600 characters isn’t easy.

Whether you’re using LinkedIn for outbound sales prospecting or landing your dream job, a solid LinkedIn Profile Summary is key. You can put anything you want here (and you should!), but an effective LinkedIn summary should include:

An interesting hook that makes people want to read your summary
What you do and why you do it (not just your job title)
Skills and certifications you bring to the table
Who you aim to serve in your career or business
The value you hope to provide to employers or customers
Results you’ve helped achieve (the more specific and numeric, the better)
An overview of your experience
Something unique about your personality or life

That last point is really one of the most important—above all, you need to make sure people know that you’re a real human that they can connect with.

Having writer's block on your LinkedIn Summary? Check out our AI LinkedIn Summary Generator for free!

12 LinkedIn Profile Summary Examples We Love & What You Can Learn From Them

Before we get into how to write your best LinkedIn summary, let’s go over 12 examples of our favorite LinkedIn summaries. For each one, we’ll tell you what works about it and how you can use what it teaches to optimize your summary. You’ll be glad you went over these templates before going out on your own.

Daniel Ryan Lets His Quirkiness and Personality Shine, but You Still Know He’s Legit

Why this works:

While Daniel is serious about sales, he’s all about letting his personality shine.
He provides just enough to let you know he’s a successful salesperson by letting you know he was the first BDR at two successful companies, a confident move.
If you’re being approached by Daniel for a sale, you’ll be delighted to see that he’s just a regular fun guy and isn’t going to try and sell you too hard.
If you’re a prospective employer or business partner, you’ll get a sense of his personality and how confident he is in his abilities.

How to use this example for your LinkedIn summary:

List all the quirky, interesting things about yourself. Which of them could work their way into your LinkedIn summary? Your personality is just as important as your professional life.
Use short, punchy lines to show off your achievements. It comes off as confident.
You don’t always need to write an essay. Emojis and bullet points can do a great job of showing off your unique flair.

Ashley Walton is All About Results and Action

You can’t read Ashley’s summary without being impressed with the numbers. They are astonishing and not buried beneath a wall of text.
Well-organized sections compartmentalize the important aspects that Ashley wants to showcase, and hard-hitting bullet points make it easy to digest.
While it doesn’t show off personality all that much, it does show you that she’s serious about creating results and has noteworthy accomplishments that she’s proud of.
If you were a big brand looking to hire an agency, you’d be impressed.
Organize your summary into different sections and use no more than five bullet points in each section to show off the most important achievements or skills. This will be easier to read and take in.
Don’t be shy about sharing your accomplishments, all of them. You might be more accomplished than you even realize.
Numbers, numbers, numbers! Use hard stats such as dollar amounts, team sizes, traffic numbers, or whatever it is you are working with.

Caroline W. Conveys Her Love For Helping Customers

Excellent opening line from Caroline . Why would she love technical customer support? It makes you want to read on and find out why.
She strongly conveys her love and dedication to helping customers. If you were looking to hire a customer support specialist and read this, you would feel like she is going to have your back.
She shows that she is a team player with hardcore problem-solving capabilities, even when the path is hard, confusing, or unknown.
Instead of listing one of her skills/traits as "coolheadedness" or something like that, she beautifully states, “I am the one calmly letting the rest know we got this.” Who wouldn’t want someone like that on their team?
Let people know how you help others. Your job and skillset is ultimately about helping people (that’s how society works after all), so be specific about how you do that.
Talk about how you work on a team. Are you the one who puts out fires with cool confidence? Maybe you’re the one that takes the reins and charges into battle head first? Let people know.
Use colorful language to convey your passion and love for what you do, as Caroline beautifully does here. You, too, can make people feel your dedication to your craft through the page.

Ryan is Made of Love and Farts—and He Can Teach You How to Start A Purposeful Online Business

Ryan starts with an interesting hook that somehow includes farts and leads into a personal passion of his, meditation. Lots of personality here that makes you want to see what this guy is all about.
Lots of well-dropped numbers here, but it’s done tastefully. The stats are staggering (500k monthly readers, ALL 50 states!) and integrated nicely into the summary.
Tons of impressive experience and achievements, yet they are neatly wrapped inside interesting bits of Ryan’s personality. It’s not just that he’s an A+ content marketer, he’s also a meditating vegan who loves to travel and has a sense of humor, much more relatable.
Lists a lot of well-known companies he’s worked with. No shame in dropping impressive names if tastefully done like it is here.
“Wrap” your LinkedIn summary with tidbits about your personality at both the beginning and the end. This will make people more interested in reading the middle part and make you more relatable.
Don’t be afraid to add some humor. Yes, you can talk about farts and still convey professional expertise. In some ways, it makes your professional stuff more compelling since you’re able to have a sense of humor at the same time.
Worked with well-known people or companies? Let people know in your summary. It’s easier to read here than sifting through all of your past years of experience, and even those might not show everyone you’ve consulted or collaborated with.

Justin Welsh Tells a Compelling Tale about Growth and Getting Results

As you start reading Justin’s summary, you realize it’s going to be an interesting story about burnout, recovery, and growth. That’s a great hook.
Instead of saying, “I can help you grow your online audience,” he goes into a story about how he grew his and then lets you know about his digital course where you can do the same. This is the perfect example of “show, don’t tell” and helps build trust and confidence.
Expert use of compelling results woven throughout. You can’t read these numbers without being super impressed.
He is highly specific with everything, including how many minutes his course is, how many students there are, and how many pieces of content you can expect to produce per day from his course.
He ends with ways to contact him and learn more from his courses. This is a great space to let people know about your services and how to contact you, and he does that perfectly here.
If you’re selling something, try using storytelling instead of just listing off how great the thing you sell is. This helps build more trust in your readers and confidence in you.
Lean into numbers, so much so that you are defining even small details numerically. For example, if you are trying to get people to schedule a demo, say “15-minute demo,” similar to how Justin says exactly how many minutes his courses take to complete.
If you have one, end with a call to action. This could be letting people know where to contact you, what your website is, or how to sign up for your offering or product that you sell.
Don’t be afraid to be vulnerable and talk about difficult things. He talks about how career burnout led him to walk away from his job but then tells a great story about what he learned next and what he can teach. You might have a similar story about overcoming hardship that would get people to empathize with you.

Maddie is an Open Book Who Invites Candidates to Join a Fantastic Team

Instead of coming off as a ruthless head hunter, Maddie comes across as an approachable recruiter who has genuine interests and is truly interested in helping people.
While short and to the point, she conveys her personality, warmth, and the high quality of the company and team she is recruiting for.
She lets you know she is always up for a chat and invites you to send a message that doesn’t have to be about business.
If you have a people-facing role, be inviting and come off as a kind human. This can drop the resistance that potential prospects or candidates would have in speaking with you.
Especially if you’re in sales or recruiting, put your company and/or product first. Use this space to talk about how great it is, as Maddie does here for Close.
If you want people to reach out to you, let them know you’re always up for a chat.

Ross Simmonds is on a Mission to Make Content Marketing Better

Ross starts with a clear mission statement and tells you how his agency makes content marketing more valuable—through actual marketing.
He calls out what’s wrong with what many companies do with content, which is just publishing it and failing at distribution, then lets you know how he will fix that.
You can see that not only has he created success for large companies across all the major social media platforms, but he also has a "top skills" badge embedded into his summary, which earns extra points for building trust.
Do you have a personal or company mission statement? Use that in your summary. It lets people know what you’re about and how exactly you can help them.
Call out what’s wrong in your industry and how you plan to fix it.
Are you highly skilled in a certain area? Take advantage of LinkedIn features and badges to show that off in your profile. LinkedIn shows you how to do this in this video .

Pam (Marketing Nut) Moore is Inspirational and Impactful

Pam combines personality with her hook, which causes you to get a sense of who she is right off the bat and makes you want to know more. Who is this admitted geek who served the most successful brands in the world?
Pam expertly breaks her summary into sections, with clear delineation between her overview, backstory, current business, and her speaking and training offering.
She doesn’t just list her experience but adds storytelling and inspiration with tidbits like “she’s been doing social before it was called social media.”
She weaves in inspirational language and passion throughout. Using words like “Ignite,” “dream customers,” and “achieve!” at the end. Way to go, Pam! She’s fired up.
Cut your LinkedIn profile into clear sections that delineate different aspects of the story you want to tell. Who you are, what your background is, and your current job or business could each be their own section.
Keep your paragraphs short. Pam says a ton without overloading the brain because her writing is neatly broken up.
Don’t shy away from your passion and inspiration. Pam conveys her enthusiasm and inspiration through the page, and you can too.

Ryan Reynolds is Actually Human and Funny On LinkedIn

While you’re probably not a high-profile celebrity like Ryan Reynolds , his summary is a showcase of why showing your personality works.
He starts by making fun of LinkedIn's “business language,” which we all know is true. Then goes into how he’s on a sabbatical from acting to work a 9-to-5. How funny and odd.
He pokes fun at the praise he’s received from the Wall Street Journal and his own skills.
While he doesn’t have a call-to-action (because he doesn’t need one), he comes off as an authentic human whose on-screen sense of humor matches reality.
Be human and show you’re personality. Ryan’s funny summary is a perfect example of how you can become more approachable and likable on LinkedIn.
Add in a spice of humor. Hiring managers and potential employers won’t mind if you make a joke on LinkedIn.
Consider throwing in a joke when speaking about an impressive achievement or experience. Ryan puts on a showcase of how to do this with his Wall Street Journal comment, and anyone can add some similar humor to make their experience more interesting and relatable.

Marsha Collier is No Dummy

Marsha has a great hook. Everybody knows about the “for Dummies” books and probably has bought one themselves. I have several on playing ukulele and fishing, so by seeing that she’s a “dummies” author, I’m hooked (just like the fish I learned to catch from the books).
Awesome use of numbers with dates attached to make it even more impressive. She had already sold 1M books by 2007 and has had 20k podcast downloads a month since 2008.
Many people who hire consultants want to see things like what brands you’ve worked with and what publications you’ve been featured on. Marsha is super thorough here and builds a lot of credibility with her experience.
She gets into the specifics of what she offers to her clients (selected brands) and addresses a common problem they all have around community building and online customer service. This gives brands a clear reason to hire her or at least reach out.
Dig deep into the numbers and dates. For example, if you sold $10M worth of software, during what period did you do that over? $10M sold between 2019-2022 sounds more impressive than just $10M sold.
Dig deep into the impressive companies, brands, and publications you’ve been a part of. You could consider listing brands you’ve sold to or collaborated with and publications your work has been featured in, rather than just companies you’ve worked for.
Be specific about what you are offering clients and/or employers, and talk about the problems you will solve for them. This is more compelling than just listing experience and results on their own.

Ross Pomerantz, aka “Corporate Bro,” Uses Humor to Speak to His Tribe

While not someone you recognize from the movies (like Ryan Reynolds), Ross is another showcase of how to write a funny LinkedIn summary that hits the mark.
Ross makes funny videos and has a community offering for a specific group: disgruntled salespeople. His profile and summary are perfectly tailored to those who would come across his funny videos and want to know more.
He lets you know a little bit about the funny guy behind the videos, which adds a nice human element. He tells a story of minor league baseball, sales, and comedy.
The whole thing is a joke, which matches his videos, but he has a call to action (CTA) that singles out his target audience, “for all those with a quota.” Perfect ending for people who relate to his videos and want more.
Do you have a specific target audience that you want your profile to speak to? While you might not use as much humor as Ross, you could tailor your profile to that group in the same way that he does this for disgruntled salespeople.
Again, don’t be afraid to use humor and personality. It works!
End with a CTA that also calls out your tribe. Name your target audience, and they will know that you have something to offer them.

Austin Church Takes You on a Journey from Rags to Riches

Austin gets an A+ for storytelling. His story (and hook) begins at a dark place, and he tells us how overcame those dragons and became the success he is today.
He uses his own story to build empathy with his audience that is going through what he went through. He shows how he struggled in the same way and how he can help.
He succinctly explains some of the most important lessons he’s learned on his journey to 6-figure freelancing. This is providing a ton of value upfront.
Great use of specific numbers like “$486 in startup capital” and “$9,000+ engagements.” These make his story feel more real and convincing.
He has three calls to action for the three different “levels” of his audience. A newsletter for those interested, a beta group for those ready to learn more, and a coaching offering for those ready to jump right in.
Storytelling and vulnerability work wonders for building empathy and confidence with your audience. Share your struggles along with your wins.
Provide real value for free. Don’t hold back until after you’ve got them on the call. You can create interest by sharing freely.
Use specific numbers, whether that be how much money or time you can save your clients or how much you can help them make by investing in your offering.
Create different calls to action based on the level of interest your audience has. Instead of just saying, “Schedule a demo here,” you could offer a content download, a link to watch a short video, and then a form to schedule a call or demo. This will capture a wider audience than just those ready for the live demo.

How to Write a Jaw-Dropping LinkedIn Summary: Tips & Best Practices

Now that you’ve learned from the best, let’s get you writing your very own LinkedIn Summary. While deeply knowing your career ambitions, initiatives you want to undertake, and audience for your LinkedIn Profile is going to be critical, you’ll also want to follow these best practices. Do both, and you’ll have a killer LinkedIn Summary that is sure to impress prospects, employers, followers of your personal brand, and even career coaches.

Write a Hook That Captures the Attention

Just like everything else on the web, your LinkedIn summary is essentially copywriting—you’re writing to sell something (in this case, yourself!). And all copywriters know to lead with a strong hook. This is something that leads into an interesting story, shares a dramatic result, or makes a powerful statement that makes the reader want to learn more.

Whatever you choose, make it interesting and meaningful. Instead of starting with, “I am a salesperson in the automotive industry,” you could start with, “Yes, I’m a used car salesman (I know…), but I do it for different reasons than you think”.

This makes the reader curious. What reasons? Is this used car salesman different than the others? How? Use your storytelling prowess here to make it interesting and get people wanting more.

Above, the good example makes a powerful statement about what’s wrong in the industry and what this person is here to fix. The bad example is a generic statement that doesn’t have much power or story behind it.

Describe Your Soft Skills and Hard Skills

Of course, you’ll want to describe your skills, but not in a boring way. Instead, add a little extra about what your skills bring to the table. Don’t just say, “I’m a graphic designer.” Instead, you could say, “I help brands tell a unique story through beautiful graphic design.” This is a pretty simple concept, but too many people say what they do in a simple, generic way. Make it unique to you!

As this study of dream jobs around the world emphasizes, it’s also important to highlight transferable skills that might open up avenues into different career paths — a graphic designer might have exceptional analytical or problem-solving skills, for example.

Use Bullet Points or Short Paragraphs to Break Up Text

Another useful tip from the copywriting world applies here. Don’t present readers with a wall of text. It’s intimidating and makes you think, “There’s no way I’m reading that.” Instead, break things up into easily digestible chunks using bullet points and short paragraphs. This simple tip will ensure that your summary gets read much more often. You won’t get your dream job if recruiters aren’t reading your summary.

Write in the First Person

If you’re the President of France or perhaps the CEO of Microsoft, maybe then you can write about yourself in the third person. But if you’re down here on Earth, you’ll write a little bit closer to how you talk, which is in the first person.

Writing in the first person rather than the third will make you much more relatable. It will feel like the reader is having a conversation with you rather than reading your corporate bio on the company website. Being relatable and approachable is good, right? So make your profile a little more relatable by writing in the first person.

Include Numbers that Speak to Your Accomplishments

Especially if you’re in sales, digital marketing, or a revenue-generating role, you should include hard numbers in the summary that showcase your accomplishments. Simply saying, “Excelled at sales in my region,” is much less compelling than saying, “Top salesperson in my region with $4.3M closed in 2023.”

Even if you weren’t the top person in your region or whatever group you may be a part of, you should still show off your numbers to make it sound real. Numbers and stats are always more persuasive than words alone. Numbers aren’t just for sales, but other professions like human resources, software engineers, SEO specialists, project managers, and even recent graduates can all find some kind of valuable metric to showcase. This could be improved efficiency percentage, dollars saved, time saved, or whatever makes sense for you.

Share Your Unique Personality!

While it may not seem counterintuitive, this might be the most important part of your LinkedIn summary. Everyone, including you, is rattling off their skills, experiences, and specialties. But is everyone going to show some personal flair? Probably not. If you want to capture your reader’s attention, then show off a bit of who you really are.

Whether you’re a goofball, a clean freak, or super into collecting Pokemon cards, let people know. You’d be surprised what people will relate to and how much more people would rather work with someone who seems human. In some cases, rattling off amazing achievements can even intimidate people, but showing off some personality can ease the tension.

Yes, I’m a complete shark who produces amazing results at work, but I also have two adorable Siamese cats who I repeatedly attempt to walk outside on a leash, and it’s not going well. See how that makes someone seem more relatable?

A final note: Don’t forget to proofread your summary, especially if you’re a job seeker. While a typo can be forgiven, a flawless summary section will help you stand out.

Why You Should Use a LinkedIn Summary Generator

Your LinkedIn Summary is an open canvas. You get to choose how to define your career and what you offer to the world however you see fit. Above all, it’s a space for you to show a little bit of who you are, along with how you can help.

So don’t forget to showcase your personality along with your talents and experience. In my opinion, that’s the most important thing to include. It helps whether you’re using LinkedIn for sales or looking for a job.

However, if you’re like most people, you might get a bit of writer’s block. I mean, you’re only trying to distill your entire career and personality down into this little text box, it’s supposed to be challenging.

If you’re looking for a swift kick to help you get started, our LinkedIn Summary Generator is the tool you need. It will guide you through a series of questions to help you better understand who you are and how to portray yourself, and then write up a draft of your summary for you based on your input, skills, and experience.

Use it for a first draft, or maybe it’s all you need for a great LinkedIn summary, that’s up to you. Happy summary writing!

DISCOVER THE LINKEDIN SUMMARY GENERATOR - ACCESS NOW→

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How to write a compelling...

How to write a compelling LinkedIn summary (with examples)

11 min read · Updated on November 07, 2024

Make a strong first impression on LinkedIn

LinkedIn gives you the power to create a professional reputation like no other. It's an essential tool for both your job search and career. But, to make the most of it, you need to create a detailed, comprehensive profile – including an engaging LinkedIn summary.

This short bio is a less formal version of the personal statement on your CV. But here's one major point to keep in mind: the way that you write and target your LinkedIn summary will differ from a formal application. LinkedIn is, after all, a social network at its core.

If you're not sure how to get started, you've come to the right place. In the following guide, we'll look at why your short LinkedIn summary matters, what you should include, and prime examples that you can use for inspiration. Read on to perfect your next LinkedIn summary.

What is a LinkedIn summary?

Also called your “About” entry or “'LinkedIn bio,” your LinkedIn summary is that short blurb that appears below your profile header. You have around 370 words to play with here, so you'll want to avoid writing a memoir. It's all about getting – and keeping – the reader's attention. With that in mind, your ideal LinkedIn summary should be:

Short . You can't surpass the 2,600 character limit. So it's best not to add unnecessary “fluff,” aiming for a LinkedIn summary that's snappy and to the point.
Original . Try not to sound like every other professional on the social network. If you want to gain attention for all the right reasons, your LinkedIn summary should be unique.
High-value . What do you bring to the table? Don't just tell the reader what you do. Focus on the value that you bring to the hiring manager and company.
Captivating . The language that you use in your LinkedIn summary matters more than you think. Make sure to hook the reader and keep them engaged throughout your bio.

Within this short LinkedIn summary, you have to make the right first impression . The reader can tell who you are and what you do by looking at your experience, so don't commit the proverbial mistake of simply stating the obvious. Instead, give them a reason to care about you . Use this part of your LinkedIn profile to detail why you're worth a second look and what makes you special.

Why does your LinkedIn summary matter?

Now that you're well-versed on what a LinkedIn summary is, let's talk about why it matters. You might think that this part of your profile is just an added bonus, rather than a necessity. That's simply not the case as your short LinkedIn summary allows you to do the following:

Showcase your USP . What's your Unique Selling Proposition (USP) ? What's the one thing that you have over other professionals in your sector? When you have pinpointed this aspect of your professional profile, it's time to lean on it. Your LinkedIn summary is an ideal place to put your USP front and centre.
Add personality to your profile . If you want to get ahead in your career, your personality is the key. There are loads of candidates with the same experience and expertise as you. But what don't they have? Your personality. As your LinkedIn summary is among the first things that your LinkedIn profile visitors will see, it allows this aspect of yourself to shine through. When you're writing your LinkedIn summary, don't be afraid to showcase your creative flair.
Rank your profile in LinkedIn searches . Do you want your LinkedIn profile to be found by hiring managers? If the answer is yes, crafting a well-written summary is a must. Including industry-specific keywords in your bio can increase your online visibility in your sector. That means that when people search for professionals with your skills and experience on LinkedIn, you're more likely to rank highly in their results.

Whether you're currently looking for a new job or not, make sure you keep your LinkedIn summary up-to-date. This approach allows you to build a sturdy reputation on the platform, which you can leverage when you do want to climb the career ladder later on.

7 tips for writing a stellar LinkedIn summary

Ready to put pen to paper? Each person's LinkedIn summary is unique to them (and their experience). However, there are some tried-and-true pointers that you can follow when writing yours. Here are seven things to keep in mind when crafting your bio section:

1. Target the right audience

A hundred different people may end up reading your LinkedIn summary, but that doesn't matter if they're not the right people. Ask yourself a simple question: who do you want to read your summary and, crucially, what do you want from them?

For example, if you're on the hunt for a new role, you may be targeting recruiters and hiring managers. In that case, you should be writing a LinkedIn summary that sells you and your skills . Much like your CV, this brief overview needs to show people that you absolutely have what it takes to take the next step in your career.

Before you even dream of writing that first sentence, consider who will be reading it. Having a clear target audience will help you find a core message, helping you avoid a long-winded, boring description, and write something truly compelling instead.

2. Be authentic, honest, and concise

It should go without saying that lying on your LinkedIn profile summary is a recipe for disaster. For one, everyone can see your page and someone can easily call you out on your little “white lies.” Plus, there's the fact that you have to back everything you write up with facts and evidence.

Don't try to be someone else. Be yourself! It might sound cliche, but it works. When writing your LinkedIn summary, it's important that you're honest about your experience. Pick out the elements that are likely to “wow” readers and have them wanting more.

Note: Avoid writing too much here! No one wants to read your life story. Save those minor details for your autobiography instead.

3. Let your personality shine through

The recruiter or company reading your LinkedIn profile summary hasn't met you face to face. They have no idea who you are or how very charming you may be.

Unlike in your CV, you can use your LinkedIn profile summary to let some of that award-winning personality shine through in your writing. This technique is used in the best LinkedIn profile summaries, and it can really work wonders when you get it right.

LinkedIn strategist, Jasmin (Jay) Alić , knows how to write a summary that really flows. Here's his LinkedIn summary example:

“Hey there, thanks for stopping by my profile!

For the TL;DR peeps:

I help brands win hearts. Main strengths: copy and strategy. Wanna e-meet over coffee? I'm always down to connect and explore new opportunities.”

While you may think that this is a casual way to start a summary, it works for Jasmin. As a LinkedIn strategist, he has to have the personality to carry his role. It's a people-led business, after all. By offering up a TL;DR for readers, he gives them a chance to get to know him quickly and easily. Of course, he also includes a longer bio where you can learn about his experience.

While you may think that starting with a joke is risky business, Jasmin manages to make it work.

Note: The key word here is “show.” Don't make the mistake of writing “I'm a funny, warm person…” in your summary. Paint the picture and let it come through naturally!

4. Explain what you do (briefly)

What exactly do you do, anyway? Your regular job duties and work history may cover a whole range of things, but you shouldn't babble in your LinkedIn summary. Instead, condense what it is that you do down into a manageable paragraph.

The best summaries give a taste of the person's expertise and previous roles without getting too bogged down in the everyday, nitty-gritty details. How do you help businesses succeed as a whole? Be concise and clear by dedicating just a couple of sentences to your role.

5. Add industry-specific keywords

As we've already mentioned, keywords are a must. When writing your LinkedIn summary, make sure to do some research. What words and phrases are trending within your field? Identifying these will help you craft a strong LinkedIn summary.

Once you have a list of words at your fingertips, the next step is to include them organically throughout your summary. You may want to replace any synonyms you've used with keywords that will get more traction, for example. Don't make the mistake of trying to shoehorn keywords in where they don't belong. Instead, use them only where appropriate.

6. Show the depth of your professional knowledge

You know your profession better than anyone else, right? Well, then show that to those who look at your LinkedIn page. Legal headhunter, Liz Smith , does a stellar job of showcasing her talents and expertise in the following LinkedIn summary example:

“I am an expert in moving Legal teams, Associates and Partners. I provide a bespoke head hunting service to clients in the legal sector focussing on attracting the very best talent. For lawyers I provide a tailored career advisory service along with a targeted approach to firms that suit your next career move. I have a caring approach. I'm here to listen, to guide, nurture and support. I've been doing this for 20yrs.”

By sharing how long she has been in the industry, Liz shows she is an expert in her field. She also includes details of how she works and her areas of expertise to boot. Recruiters know exactly what they're getting when they look at this summary.

7. Master the art of a “closer” line

As you get to the end of your LinkedIn profile summary, what's the takeaway message you want to leave the reader with? This final closing line should be both neat and memorable.

Expert copywriter Shea Karssing details the brand names that she has previously worked with in her summary. She also has a way with words. At the end of the summary, she concludes with a simple sentence “Let's make words work for you.” Check it out here:

“Brands I have worked with include: KFC, BCX, Momentum, Nedbank, Automobile Association of South Africa, South African Tourism, Sun International, Standard Bank, MTN, Volvo, and many more.

My specialisations include:

- Content writing (blogs, social media, white papers, press releases, brand development, video scripts, and more)

- Copywriting (websites, advertisements)

- Keyword research

- On-page SEO

- Analytics and reporting

Let's make words work for you.”

Rather than leaving the reader with the bland “Connect with me now!” message, Shea decided to add a little pizazz to her profile. This closing sentence shows that she knows what potential clients are looking for in a simple and memorable way.

LinkedIn summary template

By this point, you should feel prepared to write an epic LinkedIn summary. The structure that you use matters more than you may imagine. With that in mind, here's a LinkedIn summary template you can use to guide your writing:

USP . Lead with the main thing that you have to offer.
Value . Add in the value that your USP brings to a business.
Evidence . Back up your statements with stats and figures.
Call to Action . Close with a killer line that encourages the reader to get in touch.

Whilst you don't have to use this LinkedIn summary template verbatim, it's good to keep it in your mind as an outline. There are many different approaches you can use when writing your LinkedIn summary. Figure out which one works best for your career and long-term goals.

Make an impression with your LinkedIn summary

Elevator pitch, CV personal statement, LinkedIn summary – these are all different ways through which you introduce yourself as a professional. On LinkedIn, that means a careful balance of professionalism and personality, expressed in a summary that makes people within the social network interested in learning more about you. With the right LinkedIn profile summary, connecting with HR managers and industry professionals alike will be a breeze.

While your LinkedIn profile will help you connect with professionals, a well-written CV can fast-track your job search. Find out if your CV makes the grade with our free CV review !

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6 Best LinkedIn Summary Examples to Elevate Your Profile

Disha Shukla
November 17, 2023

LinkedIn, the ultimate digital arena for professionals, is more than just a platform to showcase your resume. One of its hidden gems is the “About” section, better known as the LinkedIn summary. You are probably wondering why it’s a big deal.

Your LinkedIn summary acts as your elevator pitch, a brief yet powerful statement about who you are and what you bring to the table. After your headline, it’s the most-read section of your profile, influencing potential employers, recruiters, or network connections. It’s your chance to spotlight your unique value, distinguishing yourself from countless other profiles.

Yet, creating that perfect summary often leads to writer’s block. In this blog, we’ve compiled six compelling LinkedIn summary examples, insights, and guidelines to help you convey your story with authenticity and impact.

What Is A LinkedIn Summary?

The summary section of your LinkedIn profile appears below your profile picture. The “About” or “Bio” section provides a concise summary of your professional history, skills, and unique value. Within the 2600 character limit, only the first three lines (about 370 words) are visible to profile visitors. Your lines should be appealing enough for readers to select “See More” for more information.

Consider it a professional trainer. Similar to a captivating movie trailer, your LinkedIn profile ought to motivate readers to want to learn more about you. It extends beyond your resume and headline. Instead, it highlights your professional identity by highlighting your achievements, experiences, and objectives.

Whether you’re a seasoned professional or new to the corporate world, a well-written LinkedIn summary can enhance your networking and job-searching efforts. This area is the key to making an excellent first impression. Spend time ensuring that it aligns with your professional values and objectives.

Why Is LinkedIn Summary Important?

While updating your LinkedIn profile, the summary might seem like another box to check. Maybe you believe it’s optional, especially if job hunting isn’t on your horizon right now. However, a finely crafted LinkedIn summary is a cornerstone for achieving professional milestones in sales, networking, or switching career paths. Let’s delve into why this section holds such importance:

Your Personal Introduction

It’s more than a list of past roles or accolades. The summary offers a golden opportunity for you to present yourself authentically, highlighting your achievements and specializations in a relatable manner.

It is a Showcase of Your Unique Personality

Whether you sprinkle in humor, maintain the utmost professionalism, or strike a balance between the two, this space helps visitors gauge who you are. It can give recruiters insights into cultural fit and offers potential clients or colleagues a hint of collaboration.

It Elevates Your Visibility on LinkedIn

The platform’s search algorithm doesn’t merely rely on job titles or headlines. Creating a summary infused with relevant keywords can skyrocket your profile’s visibility. For instance, weaving in terms like “content,” “management,” or “analysis” can propel your profile to the forefront, catching the eyes of potential employers or collaborators.

With the significance of the LinkedIn summary now clear, isn’t it time you started crafting yours to perfection? Remember, this section can be the key that unlocks countless professional opportunities.

How To Create A Perfect LinkedIn Summary

A LinkedIn summary is more than just a digital introduction—it portrays your professional journey, values, and aspirations. Here’s a step-by-step guide to help you create an impactful LinkedIn summary:

1. Define Your Brand

Consider your personal brand as your professional identity. Write such information that explains how do you want others to perceive you? If someone described you in three words, which words would you prefer? For example:

Trustworthy, compassionate, and tenacious.
Funny, creative, hard-working.

Use these descriptors to set the tone for your summary.

2. Weave Your Story

Envision your career at the main plot points. Highlight significant milestones, interests, and values. Show the depth of your persona beyond the resume
Discuss challenges you’ve faced and the strategies you employed to overcome them. Highlight character traits that have been instrumental in your journey.

3. Highlight Professional Achievements

This isn’t just a personal story; it’s a professional showcase. Mention tangible metrics, awards, or leadership roles that underscore your success.
Example: “Over my 10-year journey as a graphic designer, I’ve amplified brand engagement by 200% and have been honored with multiple awards.”

4. Outline Career Objectives

Address where you see yourself heading. What are your professional aspirations? Clarify your preferences: Are you seeking a permanent role or consulting opportunities? What types of organizations align with your goals?

5. Detail Your Expertise and Skills

List your strengths and areas of expertise. Mention education, certifications, hands-on experiences, languages, or relevant software proficiencies. Tailor this section to mirror skills that your desired roles might require.

6. End with a Call to Action

Clearly state what you want from your LinkedIn audience. Examples can include:

“Keen to network with fellow women engineers. Feel free to connect!”
“Open to tech opportunities. Reach out to me at [email].”
“Explore my services on my website.”

By following this guide, you’ll craft a LinkedIn summary that resonates with your professional journey and engages potential employers, colleagues, and collaborators.

Do’s And Don’ts For Creating A Perfect LinkedIn Summary

Your LinkedIn summary is like a handshake; it’s how you introduce yourself professionally. However, just as there are ways to leave a positive impression, there are also pitfalls to sidestep. Here’s a guide on what to include in your LinkedIn summary and what to avoid.

1. Avoid Repetition of Your Resume

Do: Craft a unique summary that portrays your professional journey.
Don’t: Simply copy and paste your resume. Your work history is already detailed in other sections.

Example Summary: “Over the last decade, I’ve navigated the dynamic world of digital marketing, championing consumer-centric strategies that break through the noise. From leading startups to elevating established brands, I’ve consistently pushed boundaries and delivered results.”

2. Accurate Spelling and Grammar

Do: Proofread your summary several times, and consider having someone else review it.
Don’t: Overlook typographical or grammatical errors.

Example Summary: “With over ten years in tech sales, I’ve not only met targets but set industry benchmarks. My journey reflects a commitment to innovation and the pursuit of excellence in customer relationship management.”

3. Choose Your Words Wisely

Do: Use industry-specific language and keywords relevant to your field.
Don’t: Incorporate offensive or contentious terminology.

Example: Instead of “I am a marketing guru,” say, “I have spearheaded successful marketing campaigns that boosted sales by 40%.”

4. Keep it Positive

Do: Highlight your achievements and positive experiences.

Example Summary: “Throughout my career, every role has been a lesson in leadership and perseverance. From startups to Fortune 500 companies, my focus has always been on fostering team growth and driving operational excellence.”

5. Balance Personal with Professional

Do: Share a bit about yourself to build a connection.
Don’t: Overdivulge or include too many personal details.

Example: Mention your passion for mentoring without delving into unrelated personal anecdotes.

6. Avoid overused phrases

Do: Discuss tangible achievements that underscore your skills.
Don’t: Rely on cliché terms like “guru” or “master.”

Example: Instead of “I’m a sales master,” detail a specific sales initiative where you surpassed targets.

7. Prioritize Brevity and Relevance

Do: Ensure that the information aligns with the roles or opportunities you seek.
Don’t: Turn your summary into an autobiography.

Example: If you’re aiming for managerial roles, focus on leadership experiences rather than early-stage career details.

In conclusion, your LinkedIn summary should be a clear and concise portrayal of your professional persona.

LinkedIn Profile Summary Examples

Are you looking for great LinkedIn summaries? Browse profiles on LinkedIn. It’s a good way to see what stands out. You shouldn’t copy anyone, but it can give you ideas. Below, we’ve listed some examples from different jobs to help you out.

1. LinkedIn summary for college students

For college students, a LinkedIn summary should capture academic pursuits, any relevant extracurricular activities, and a hint of their future aspirations. While professional experience might be limited, showcasing passion, adaptability, and eagerness to learn can make a compelling profile.

LinkedIn Summary for a College Student in Computer Science

“Currently pursuing computer science at Boston Tech University, I’m passionate about developing efficient and innovative software solutions. My academic journey has equipped me with a solid foundation in coding, system design, and problem-solving. I’ve spent two years on the robotics team, sharpening my skills in software integration and teamwork. Now, as a lead in the University Coding Club and an organizer for local tech workshops, I’m dedicated to fostering a community of tech enthusiasts. The tech world has instilled in me the importance of precision, timely project delivery, and working within system constraints. I’m seeking an internship with a forward-thinking tech firm.”

2. LinkedIn summary for college graduates

For recent graduates, a LinkedIn summary should be a blend of educational accomplishments, any hands-on experience or internships, and a clear indication of career aspirations. It’s crucial to position yourself as someone eager to transition academic successes into tangible professional contributions.

LinkedIn Summary Example for a New Graduate

“Newly minted Environmental Studies graduate fervently dedicated to addressing global warming challenges. I had earned top honors with a flawless GPA and gained hands-on experience interning at EarthGuard, contributing to key research initiatives. I founded EcoBikers at university, championing eco-friendly measures. I am eager to find a role in an organization where I can channel my enthusiasm, leadership, and know-ho w. If you’re in search of fresh perspectives backed by academic excellence, let’s chat.”

3. LinkedIn summary for job seekers

For job seekers, a LinkedIn summary should not just list their qualifications but also express their passion, unique value proposition, and eagerness to join a new opportunity. It’s a space to blend professional accomplishments with personal zeal, making potential employers envision you as part of their team.

LinkedIn Summary Example for an HR Professional

“Proactive HR expert with over five years of direct exposure in the thriving startup ecosystem. In these fast-paced environments, I have mastered agility, nurtured employee connectivity, and streamlined the onboarding process. I am at my best when working closely with visionary founders to optimize operational workflows. Recognizing that the workforce is a company’s backbone, my objective is to increase employee satisfaction and maximize the value they derive from their positions. Seeking a dynamic organization in need of an HR enthusiast dedicated to enhancing both organizational culture and operational effectiveness. Let’s connect!”

4. LinkedIn summary for a salesperson

A LinkedIn summary for a salesperson should encapsulate not just their product knowledge but their unwavering commitment to customer success. It should spotlight their ability to understand client needs and transform those needs into tangible results. Tailoring the summary to highlight achievements, skills, and value addition can make it a compelling read for potential clients or employers.

LinkedIn Summary Example for a Sales Professional

“ Energetic sales expert with a passion for fostering relationships and driving results. With four years under my belt and a Business degree, I offer a unique blend of entrepreneurship and sales expertise. At my last position, I boosted sales by 33% and doubled lead generation. I’m on the hunt for a vibrant company where I can leverage my abilities in sales”.

5. LinkedIn summary for a career change

Making a career shift demands resilience, adaptability, and the belief that your accumulated skills will serve you well in the new arena. When framing a LinkedIn summary for a career transition, it’s imperative to underline transferable skills from your former role that can be advantageous in your desired field. Demonstrating a keen understanding of how your past experiences mesh with the needs of your new desired role can pique a potential employer’s interest.

LinkedIn Summary Example for a Transition from Graphic Design to Digital Marketing

“ Transitioning from an established background in graphic design, I am eager to enter the world of digital marketing within a company that adheres to its fundamental values. Three years of experience in graphic design gave me an acute sense of aesthetics and attention to detail. Being at the center of visual storytelling, I managed print and digital design projects proficiently, ensuring that the brand’s message was effectively communicated and modifying designs as necessary based on feedback”.

6. LinkedIn summary for marketing professionals

Your LinkedIn summary is a prime space to showcase your branding prowess and aptitude for capturing attention. It’s essential to communicate what you’ve done, your unique approach, and what makes you stand out in a sea of marketers. A good summary for marketing roles should highlight your expertise, adaptability to evolving trends, and distinct voice.

LinkedIn Summary Example for Digital Marketing

“Innovative digital marketer who enjoys trying novel beverages and strategies. I have a bachelor’s degree in marketing and five years of experience with leading retail brands. From writing engaging social media stories to optimizing Google Ad campaigns, I’ve prioritized brand exposure and engagement. I excel at communicating with Millennials and Generation Z, ensuring that all content is always timely. I appreciate collaborating with a diverse team and am adept at using all major social networks. I am currently a freelancer but seek a full-time position in a dynamic organization. Open to new locations when the opportunity presents itself.”

A well-crafted LinkedIn summary is more than just a digital introduction. It is a powerful tool that can set the tone for your professional narrative. By showcasing your experiences, aspirations, and unique value proposition, you not only enhance your online presence but also position yourself as a proactive and reflective professional.

Unlock The Power Of LinkedIn Marketing With INSIDEA!

While having a presence on LinkedIn is vital, leveraging it effectively requires distinct expertise. Are you tapping into its full potential?

That’s where INSIDEA steps in. Our seasoned team is skilled in crafting the perfect LinkedIn marketing strategy tailored to your business’s unique needs. Our motive is clear to empower organizations to harness the incredible potential of LinkedIn for measurable results.

Reach out today to uncover the potential with which INSIDEA can drive your LinkedIn success!

Tailored Experience: At INSIDEA, we prioritize a bespoke user experience. We collaborate with you to ensure your LinkedIn strategy is perfectly aligned with your business vision.
Industry Expertise: Our team excels in crafting, executing, and refining LinkedIn marketing campaigns, ensuring you always adhere to the platform’s best practices and achieve unparalleled ROI.
Customer Commitment: Your success is our mission. We are devoted to not only meeting but surpassing your expectations at every turn.

With INSIDEA by your side, you gain access to result-driven LinkedIn strategies that resonate with your target audience and bolster conversions. Schedule a consultation with our experts to dive deep into how we can elevate your LinkedIn marketing endeavors.

The Award-Winning Team Is Ready.

“At INSIDEA, it’s all about putting people first. Our top priority? You. Whether you’re part of our incredible team, a valued customer, or a trusted partner, your satisfaction always comes before anything else. We’re not just focused on meeting expectations; we’re here to exceed them and that’s what we take pride in!”

Pratik Thakker

Founder & CEO

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17 Best LinkedIn Summary & Bio Examples [+ How to Write Your Own] (2023)
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COMMENTS

How to write a powerful personal statement - LinkedIn
Apr 28, 2017 · Do: Keep your personal statement to 150-200 words This should be easier to do now you know what to include and what to omit, plus how to structure your personal statement.
14 LinkedIn Profile Summary Examples (and 14 Best Practices)
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17 Best LinkedIn Summary & Bio Examples [+ How to Write Your Own]
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17 Best LinkedIn Summary & Bio Examples [+ How to Write Your Own]
Jun 11, 2024 · Why a Good LinkedIn Summary is Important. Writing a LinkedIn summary may feel like an unnecessary step — especially if you keep your profile up to date. You might also see it as unnecessary if you don’t spend a lot of time on the platform or aren’t looking for a job. But, from my experience, a good LinkedIn summary is crucial for career ...
How to Write a LinkedIn Summary (With 21 Examples) - Jobscan
Oct 24, 2024 · Your LinkedIn summary doesn’t have to be perfect. Just think of it as a friendly conversation where you get to share a bit about yourself and what you love doing. “Your LinkedIn profile is a great place to let the real you come through,” says career coach Susan Schwartz. “Write in your own voice to people you’d like to reach, and you ...
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In the ten best LinkedIn examples below, you will find some samples of LinkedIn summaries that do a great job of introducing the candidate’s profile. Pay close attention to the tone and formatting of each of these examples. 2. Be Truthful. One of the most important steps in our LinkedIn summary formula is authenticity.
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Nov 17, 2023 · How To Create A Perfect LinkedIn Summary. A LinkedIn summary is more than just a digital introduction—it portrays your professional journey, values, and aspirations. Here’s a step-by-step guide to help you create an impactful LinkedIn summary: 1. Define Your Brand. Consider your personal brand as your professional identity.