coffee export business plan in ethiopia

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ASSESSMENT OF PRACTICES AND CHALLENGES OF COFFEE EXPORT MARKETING: IN THE CASE OF ETHIOPIAN COFFEE & TEA AUTHORITY By

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Determinants of coffee production and marketing: in case of amuru woreda, horro guduru wollega zone, oromiya regional state. By:megersa nugusa banja( MSc) ABSTRACT Coffee, Ethiopia's largest export crop is the backbone of the Ethiopian economy. However, Ethiopia has not yet fully exploited its position as the producer of some of the best coffees in the world. Coffee is one of the most important traded commodities in the world and it plays a major role to Ethiopian economy. Currently, Ethiopia is the leading Arabica coffee producer in Africa, the fifth largest and the tenth in coffee exports in the world. Currently, Ethiopian export coffee performance has decline. Due to this, the study analyzed the determinants of coffee production and marketing in the study area. The objectives of this study were: to examine the determinants of coffee production and marketing of smallholders in Amuru Woreda . Accordingly, multi stage sampling procedure was employed to select the sample households. Four parent associations were randomly selected by using random sampling method and finally, 233 sample respondents were selected from the sampling frame based on probability proportional to size (PPS). Cobb-Douglas production function was employed to analyze the determinants of coffee production, while logit model analyzed the determinants of coffee marketing. Cobb-Douglas production function result showed that: active family labor, cultivated land size, compost, pesticide and pruning of coffee plant were positive and significantly affect coffee production and age of coffee plant negative and significantly affect coffee production. The results of logistic regression indicated that: education level of household heads , access of training, access of information positive and significantly affect the participation of coffee marketing while transportation costs negative and significantly affect coffee marketing. Linkage between production and marketing of coffee is a basic activity to promote smallholder farmers. The constraints identified were poor soil fertility, coffee diseases, Short rain, fear of crop failure due to pests, lack of inputs supply and fear of market. Moreover, policy consideration has to be given by government to those significant variables which have a potential impact in determining farmer’s production and marketing of coffee.

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Agriculture is a vital sector in economic activity. In 2019, this sector played a significant role in the Gross Domestic Product of Indonesia. Coffee is one of the most critical agricultural commodities in Indonesia. This commodity is one of the most significant foreign exchange contributors. This study is conducted to identify and analyze the factors that affect the volume of Indonesian coffee export to the leading export destination. They are the US, Germany, Japan, Malaysia, Great Britain, Egypt, Belgium, Algeria, and India. By using the data panel regression method, this research obtained a result that the joint influence between the coffee production, free onboard coffee prices, GDP of importer countries, exchange rate, and financial crisis in 2008, together have a significant effect on the volume of Indonesian coffee export to the international market based on the significant test.

Bosena Tegegne

Ethiopia has a broad genetic diversity among its coffee varieties. Coffee is one of the cash crop which is highly marketed through world next to petroleum. It has a great contribution in earning foreign currency and it is an income source for around 20 % Ethiopian population either directly or indirectly. Linking small producers to markets are widely recognized as a valuable development route and market outlets choice is one of the most important farm household decisions to sell their produce and has a great impact on household income. Even if the study area has great potential of coffee production, the farmers faced the marketing problem particularly in choice of appropriate coffee market outlets. This study was therefore carried out to analyze determinants of coffee producers’ market outlet choice decisions in Gewata district. Purposive and two stage random sampling technique was used and data was collected from 121 coffee producers. Multivariate probit model (MVP) was used to ana...

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ADDIS ABABA, Ethiopia – At a high-level event, the Ethiopian Coffee & Tea Authority (ECTA) released a new, comprehensive strategy for the country’s coffee sector. The strategy, developed in collaboration with the Ethiopian Institute of Agriculture Research ( EIAR ) and international nonprofit TechnoServe, identifies opportunities across the coffee value chain to substantially increase the country’s exports of high-quality, climate-friendly coffee, thereby improving incomes for farmers and creating jobs for millions of workers.

Coffee already represents a vital part of Ethiopia’s economy, generating up to 30% of the country’s foreign exchange earnings and supporting the livelihoods of more than a quarter of the population. However, the sector has significant potential to grow: Ethiopia is uniquely positioned to take advantage of increasing demand for high-quality, sustainable coffee, as the majority of its production is already organic.

The strategy–drafted in 2019 and presented publicly today by the ECTA following pandemic-related delays–aims to help develop a long-term, shared vision among the coffee sector’s key stakeholders. It rests on six key pillars:

• Production-enhancing extension services
• Value-addition
• Sector strengthening

For each pillar, the strategy analyzes the current challenges that impede growth and offers recommended approaches to address them.

The strategy estimates that if these approaches are implemented, the country’s coffee exports could grow from US$780 million in 2019 to between US$3.6 billion and US$4.6 billion within 15 years. This would also increase farmer incomes from US$468 million to between US$2.7 billion and US$3.5 billion and generate employment for 2.7 million people. The supply of Ethiopian coffee on the global market could also grow significantly, from 470,000 MT in 2019 to almost 1.26 million MT in 2033.

The document also outlines steps to support the environmental and social sustainability of coffee production in Ethiopia. For example, it highlights ways in which coffee production can help to protect the country’s forests and the diverse wild coffee varieties that reside within the woodlands.

“Ethiopia has an enormous opportunity to help meet growing global demand for coffee and, in the process, deliver better, more resilient livelihoods for millions of families,” said Paul Stewart , TechnoServe’s global coffee director. “This strategy marks an important step in seizing that opportunity.”

“The coffee industry is the driving force of the economy, ecology, socio-cultural and spiritual life of our people,” wrote ECTA Director General Adugna Debela in the strategy’s foreword. “The objective of this long term comprehensive strategy is to maximize Ethiopia’s coffee export revenues and increase the incomes of the millions of smallholder farmers who contribute to over 85 percent of production.”

About the Ethiopian Coffee & Tea Authority

The Ethiopian Coffee and Tea Authority is an institution formed under the mandate given by the Ethiopian Council of Ministers in order to support, guide, protect and empower the development of the coffee, tea and spice industry. Its vision is to see a people free of poverty through the development of a modern coffee, tea and spices marketing industry.

About TechnoServe

Founded in 1968, TechnoServe is a leader in harnessing the power of the private sector to help people lift themselves out of poverty for good. A non-profit organization working in 30 countries, we work with people to build a better future through regenerative farms, businesses, and markets that increase incomes. Our vision is a sustainable world where all people in low-income communities have the opportunity to prosper.

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Analysis of key export markets for Ethiopian coffee roasters and exporters of roasted coffee

Coffee exports play an important role in Ethiopia’s economy, but international markets pose several challenges to coffee exporters from producing countries such as Ethiopia.

These exporters face difficulties in diversifying their exports from green beans to roasted coffee, which would add value to their products. One of their main challenges is to identify key destination markets for their roasted coffee and understand how to access them.

Examining the conditions of access to these markets of interest would thus help strengthen the export capacity of Ethiopian roasters. From this perspective, this report analyses consumer preferences, trends, distribution channels, logistics and transportation options for selected potential roasted coffee markets, namely the European Union, Saudi Arabia, South Africa, China and the Republic of Korea.

The report also reviews good practices of interest for Ethiopian authorities, focusing on policies implemented by the Colombian government and that country’s coffee roasters, who have successfully managed to expand Colombian exports of roasted coffee in recent years.

Recommendations are provided to facilitate access of Ethiopian roasters to these five top destination markets.

• Integrating landlocked commodity dependent developing countries into regional and global value chains

Beyond the Beans

Qawwa coffee exporters plc.

Globally, women play a major role in the production of coffee. But fewer than 25 percent of coffee farms are female owned or operated. The major reasons for the under-representation of women in coffee production are limited access to land, lack of financing and social support.

Qawwa Coffee Exporters PLC is an all-women owned/operated coffee export business in Ethiopia. Our company thrives on three principles: Export the highest quality specialty coffee. Export high quality coffee produced using environmentally sustainable methods and meets fair trade standards. Empower women coffee farm workers by creating economic opportunities that will enable them to achieve economic self-reliance.

Message from Qawwa Coffee Exporters PLC CEO

Hilina mezgebu.

I am proud to be able to establish an all women owned/operated green coffee exporting company. Our company, established in 2021, has been able to attract international attention for its high quality specialty coffee exports.

Our corporate values revolve around the production of high quality specialty coffee produced in an environmentally responsible and sustainable manner. Traditionally, women have been involved in all aspect of coffee production — land preparation, planting, hand weeding, harvesting, stumping and pulping of cherry, and sorting and drying coffee.

At Qawwa Coffee, we believe women in coffee production should go “beyond the beans” and become players in the international export and distribution of high-quality coffee.

We appreciate the support of all in our efforts

Ethiopia, the Cradle of Mankind and Coffee

Ethiopia is known as the Land of Origins or Cradle of Mankind. Kaffa region of Ethiopia is widely regarded as the birthplace of the coffee plant and coffee culture. The phrase “coffee bean” is an anglicization of “Kaffa bunn”. Coffee is Ethiopia’s top export commodity and ranks fifth in the world in the production of coffee. There are over 4 million small-scale coffee farmers in Ethiopia, and some 12 million people are involved in the cultivation, picking, processing and distribution of coffee.

We are a proud member of the Ethiopian Women in Coffee Association (EWIC) , International Women's Coffee Alliance and Ethiopian Coffee Association

Coffee we provide

Bale coffee is mostly grown in the Bale Mountain National Park area in Southeastern Ethiopia in a semi-wild environment. The Park is known for its

Harrar coffee originates from the eastern Harar region of Ethiopia. Harrar coffee is classified as Ethiopian heirloom and is known for its exceptional quality and

The word coffee drives from Kaffa, name of a place in the South Western Ethiopian highlands where coffee was first discovered. Named after the region

Lekempti coffee is a relatively new coffee on the market, but it has quickly become one of the most popular coffees from Ethiopia. It is

Jima coffee is one of the most popular coffees in Ethiopia. It is grown in the Jimma region, which is located in the southwestern part

Guji coffee is grown in the southern part of Ethiopia, known for its high-altitude, fertile soils, and ideal climate for coffee cultivation. The region’s altitude

Sidamo coffee is a complex and versatile coffee that is known for its fruity, citrusy, and spicy flavors. It has a medium body and a

Yirgacheffe coffee is a highly-prized coffee from the Yirgacheffe region of Ethiopia. It is known for its bright acidity, clean taste, and complex flavor profile,

Determinants of Coffee Export Performance: In Ethiopia

Journal title, journal issn, volume title, description, collections.

Ethiopia Amasses 209 Mln USD From Coffee Export in 1 Month

ADDIS ABABA — Some 209 million USD was secured from coffee export in a month alone, the Ethiopian Coffee and Tea Authority (ECTA) revealed.

Speaking to the Ethiopian Press Agency (EPA), ECTA Public Relations and Chief Communication Officer Shalemariam Gebremedhin stated that the stated amount was gained from over 43,481 tons of coffee export in last May.

During the past 11 months, over 252,466.98 tone of coffee was exported and the nation has gained 1,208,073,000 USD in return.

Compared with the past three consecutive years, the export performance is said to register upsurge. Besides the emphasis given by the government, the active participation of farmers, suppliers, exporters and other key actors in the coffee sector have contributed to the growing performance.

Highlighting activities that the Authority has been undertaking to enhance productivity and address challenges related to market, Shalemariam noted that promising results have been gained in creating smooth purchasing system.

"The fact that the marketing opportunities have been varied, it has contributed to address the sector's challenges."

The price of more than 80 to 90% of the export coffee is being set by suppliers and exporters. Hence, the direct market linkage created few years back, not only allowed to increase quantity but it had also played vital role in ensuring quality in the coffee sector," the officer stressed.

With regard to expanding market destinations, Shalemariam mentioned that the ECTA has put in place various strategies in sustaining the already existing market destinations as well as exploring new ones. Thus, it has explored new destinations including China, UAE, Taiwan, Japan and Sudan, among others.

Similar efforts have been exerted in maintaining the existing market destinations, promoting Ethiopian coffee through taking part on international exhibitions, as well as in coffee cup of excellence. Moreover, the authority will continue providing follow up and support on coffee exporters and closely work with state bureaus and concerned institutions, he remarked.

Read the original article on Ethiopian Herald .

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Geneva dialogues: Brainstorming pathways for a sustainable transformation of the coffee sector

The world’s top leaders and thinkers in the coffee business convened at the International Trade Centre (ITC) in Geneva on 19 June to discuss how to make coffee better for people and the planet.

The discussions centered on how to collectively make coffee more sustainable, at every step along the value chain, from farms to cafes.   

The event, ‘Sustainability in the coffee value chain: From awareness to action,’ was unique in that it convened coffee and international development actors from around the globe in one room, all with the same shared vision for sustainable development. 

International Coffee Organization Executive Director Vanusia Nogueira offered a snapshot of the current state of play, and the pressing need for an all-hands-on-board overhaul of ‘business as usual.’   

The President of the Robusta Coffee Agency of Africa and Madagascar (ACRAM) Enselme Gouthon was also present, sharing milestones achieved and progress yet to be made on behalf of coffee producers in West Africa. Representing Cameroon, Omer Maledy called for giving youth a greater role. He showed how Cameroon is doing just that through the Next Generation initiative, implemented with support from ITC, the European Union, and the Organisation of African, Caribbean and Pacific States.  

Mario Cerutti, Chief Institutional Relations and Sustainability Officer at Lavazza Group, pointed out hurdles to sustainable development in coffee. He also explained howregulatory developments like the EU Deforestation Regulation and the Corporate Sustainable Due Diligence Directive come into play, and the value of integrating a circular economy in the coffee sector. He invited all industry stakeholders to join this effort through membership of the Center for Circular Economy in Coffee .  

Keeping up with changing regulations

With a rapidly changing sustainability and regulatory landscape in coffee, Sara Yirga, President of the Women in Coffee Ethiopia organization, underscored the urgent need to fill the knowledge and information gaps at coffee origin.  

‘Producers and processors need to understand that whatever they do in terms of sustainability actions, it’s going to impact what they earn. Sustainability practices can drive higher income generation and market opportunities for African MSMEs and producers. As an industry, we must rally to share the information they need,’ she said.  

Tsegab Kebebew, Ethiopian Ambassador to the U.N, praised efforts to share knowledge with producers through the Amharic translation of the Coffee Guide, 4th edition , which is already benefitting Ethiopian coffee growers today. 

To date, ITC has supported an estimated 15,000 businesses in the coffee sector and reached hundreds of thousands of farmers and coffee producers through partnerships with cooperatives and social enterprises.  

Our global network of partners spans over 25 countries through the ITC Coffee Guide Network . ITC runs projects across 15 countries in Africa, Latin America, Asia and the Pacific with the help of funding from donors like the Kingdom of the Netherlands, the European Union, the United Kingdom and many more. 

About the projects 

The ACP Business-Friendly programme is funded by the European Union and the Organisation of African, Caribbean and Pacific States (OACPS) and jointly implemented by ITC’s Alliances for Action, the World Bank and UNIDO. It seeks to improve the ability of agribusiness firms in ACP countries to compete, grow and prosper in domestic, regional and international markets. Through the Alliances for Action approach, it promotes inclusive and sustainable agricultural value chains that value all stakeholders from farm to shelf.  

The Netherlands Trust Fund V (NTF) (July 2021 – June 2025) is based on a partnership between the Ministry of Foreign Affairs of The Netherlands and the International Trade Centre. The programme supports MSMEs in the digital technologies through its EcomConnect programme and agribusiness sectors through its Alliances for Action programme. Its ambition is two-fold: to contribute to an inclusive and sustainable transformation of food systems, partially through digital solutions, and drive the internationalization of tech start-ups and export of IT&BPO companies in selected Sub-Saharan African countries. 

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