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Russia summons the American ambassador over a deadly attack that Moscow says used US-made missiles

The Associated Press

Associated Press

The Russian Foreign Ministry summoned the American ambassador on Monday to protest what it says was the use of U.S.-made advanced missiles in a Ukrainian attack on Russian-annexed Crimea that reportedly killed four people and wounded more than 150.

Washington “has effectively become a party” to the war on Ukraine’s side, the ministry said in a statement, adding, “Retaliatory measures will certainly follow.” It did not elaborate.

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There was no immediate comment from U.S. or Ukrainian officials. The Associated Press could not independently verify Russia's claims about the missiles used.

Kyiv’s forces have relied heavily on Western-supplied weaponry since Russia’s invasion more than three years ago. The military aid has been crucial in allowing Ukraine to hold the Kremlin’s army at bay, with few major changes along the 1,000-kilometer (620-mile) front line in eastern and southern Ukraine for many months.

Some Western countries have hesitated over providing more — and more sophisticated — help for Kyiv’s army because of concerns about potentially provoking the Kremlin. But as Ukraine has at times struggled to hold the line against Russia’s bigger and better-equipped military, Western leaders have gradually relented and granted more support.

In the latest key development, the Pentagon said last week that Ukraine’s military is being allowed to use longer-range missiles provided by the U.S. to strike targets inside Russia if it is acting in self-defense. Since the outset of the war, the U.S. had maintained a policy of not allowing Ukraine to use the weapons it provided to hit targets on Russian soil for fear of further escalating the conflict.

Crimea, which Russian annexed from Ukraine in 2014 in a move that most of the world rejected as unlawful, long had been declared a fair target for Ukraine by its Western allies.

Russian authorities said that the dead in Sunday’s attack included two children who were hit by falling debris from Ukrainian missiles that were shot down over a coastal area in Sevastopol, a port city in Crimea. It said cluster munitions , which critics say harm more civilians than combatants, were also used.

Russia said the missiles were U.S.-made ATACMS , a long-range, guided missile. It summoned U.S. Ambassador Lynne Tracy to the Foreign Ministry.

The targeting and “mission input” for such missile attacks is carried out by U.S. military experts, the ministry statement alleged, saying the United States bears “equal responsibility for this outrage” with the Ukrainian authorities.

It went on to say that “allowing strikes deep inside the Russian territory will not be left unanswered.”

Meanwhile, the Russian Defense Ministry on Monday reported striking a “major logistical hub” of the Ukrainian military that held Western-supplied missiles and other weapons.

It said the strike was carried out by warplanes, drones, ground-launched missiles and artillery. The ministry didn’t name its location.

Follow AP’s coverage of the war in Ukraine at https://apnews.com/hub/russia-ukraine

Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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Custom Presentation Folders: A Marketing Essential for Businesses

Neel Patel  June 18, 2024

In business, first impressions are crucial. They shape how we are perceived and set the tone for future relationships. Small businesses often look for effective and budget-friendly marketing strategies to stand out. Custom printed essentials play a vital role in this, and presentation folders are one of those versatile tools that have become a marketing must-have for small businesses.

Custom presentation folders are a crucial marketing tool for businesses looking to make a lasting impression. These folders not only serve as a practical way to organize documents but also as a means to showcase professionalism and brand identity.

Let’s explore how printing custom presentation folders can elevate your brand, enhance professionalism, and leave a lasting impression on clients or partners.

The Importance of Building Professional Image in Business

Building a professional image is like telling a visual story that shows competence, reliability, and expertise. It involves creating a consistent identity that connects with your target audience. Everything matters, from how you dress to the design of your business materials. Each detail adds to the overall perception of professionalism. For small businesses and others, a strong professional image builds trust, making clients and colleagues confident in your abilities. This is especially important when you are just starting. To stand out among other brands, you need to maintain a professional image both online and offline. This not only boosts your credibility but also lays the groundwork for successful relationships in the business world. Small businesses might not have the resources of big companies, but with well-designed printed materials like presentation folders, they can still show professionalism equal to industry giants, and do it cost-effectively.

Custom Presentation Folders as Powerful Marketing Tools

Presentation folders might seem simple, but they are powerful marketing tools that can leave a lasting impression. These folders do more than just hold documents; they act as mobile marketing platforms that showcase your brand. When you add your logo, tagline, and key messages to a custom-printed presentation folder, it turns into a walking advertisement, boosting your brand’s visibility wherever it goes.

In business meetings, trade shows, or networking events, a well-designed presentation folder stands out, demonstrating your professionalism and attention to detail. Beyond their good looks, presentation folders are practical too. They help organize and present important marketing materials, like brochures and business cards, in a neat and cohesive package. This makes your brand more memorable and creates a positive experience for your audience.

The Strategic Role of Logos in Presentation Folder Design

Branded presentation folders with logos play a crucial role in shaping a company’s brand identity. They serve as tangible ambassadors of a company’s values, professionalism, and uniqueness. When a logo is prominently displayed on these folders, it becomes an instantly recognizable symbol, reinforcing brand recall. Think about how you instantly recognize Apple’s sleek apple or Nike’s distinctive swoosh. When these logos appear on custom presentation folders , they transfer the trust and familiarity associated with these brands.

The design elements, colors, and overall aesthetic of the folder further contribute to a cohesive brand image. For example, a law firm might choose a sophisticated and classic folder design to convey professionalism, while a tech startup might opt for a more modern and vibrant look to showcase innovation. A well-designed branded folder can also evoke emotions associated with the brand. The attention to detail in the folder’s construction reflects the company’s commitment to quality.

So, presentation folders are not just organizational tools. They are strategic brand assets that influence perceptions and help create a memorable brand identity.

Types and Categories of Custom Presentation Folders

Standard Folders

Pocket Folders

Tri-Fold Folders

Specialty Folders

Eco-Friendly Folders

Challenges and Solutions in Creating Custom Presentation Folders

• Design Challenges One common challenge in creating custom presentation folders is ensuring that the design aligns with the brand identity and effectively communicates the desired message. To overcome this challenge, businesses should work with professional designers who have experience in creating marketing materials.
• Cost Considerations Balancing quality and budget is another challenge when creating custom presentation folders. High-quality materials and printing techniques can be expensive, but they are crucial for creating a professional-looking product. To manage costs, businesses can consider ordering in bulk or exploring different material options.
• Printing Issues Ensuring high-quality print results is essential for custom presentation folders. Common printing issues such as color inconsistencies and misalignment can detract from the overall appearance. To avoid these issues, businesses should work with reputable printing companies and request samples before placing a large order.

Custom presentation folders are a valuable marketing tool that can enhance the professionalism and organization of any business. By choosing the right materials, design elements, and additional features, businesses can create folders that reflect their brand identity and make a lasting impression on clients and stakeholders. As trends like digital integration and eco-friendly designs continue to evolve, custom presentation folders will remain an essential component of effective marketing strategies.

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Company Folders > Blog > Presentation Folders 101: Guide to Custom Folder Printing

Presentation Folders 101: Guide to Custom Folder Printing

An Introduction to Presentation Folders

• Folder Sizes: Guide to Standard Presentation Folder Dimensions – Folders come in a wide range of sizes, and many of them are specially designed to hold a very particular type of document or object.
• 21 Tips for Working With Your Folder Printer – Your best bet for the perfect product is to know how to best work with your printer beforehand.
• What to Look for in a Folder Printer – There are a number of qualities you should look for in a printer to ensure that you make the best choice for your brand.
• What is a Pocket Folder? – A comprehensive guide to the different styles and functions that pocket folders provide.

• 5 Cardinal Rules of Presentation Folder Quality – A folder buyer’s guide to what to look for in a quality product.
• How to Achieve the Most Eco-Friendly Folder – Follow our step-by-step instructions for designing the most eco-friendly folder possible.
• How to Save the Earth with Recycled Presentation Folders – Learn more about how using recycled folders helps you make a positive impact on the environment.
• Letter vs Legal Size Folders – A look at how letter and legal size folders differ and the advantages to using each.
• The Ultimate Guide to Presentation Folder Styles – An outline of the different types of presentation folders available, from pocket folders to belly bands.

• What Presentation Folder Size is Right for You? – Find out why size matters when it comes to presentation folders.
• How To Design & Print An Eco-Friendly Presentation Folder – Explains what qualities go into making a folder eco-friendly.
• 6 Awesome Paper and Linen Stocks for Your Presentation Folders – Take a closer look at some of the paper stocks available for custom folders.
• The Difference Between One and Two Sided Folder Printing – A comparison between one-side and two-sided folder printing.
• All About Coating Finishes for Your Presentation Folders – A look at the different coating options available for presentation folders.

• Are These 18 Presentation Folder Mistakes Costing You Money? – To save yourself the cost of an entirely new print job, be sure to avoid these common design mistakes and printing pitfalls.
• 7 Good Alternatives to Presentation Folders – There are several alternatives to presentation folders that also offer storage for your documents and plenty of customization options

Presentation Folder Special Features and Add-Ons

• 14 Superb Business Card Slots for Presentation Folders – Your ultimate guide to business card slits.

• 5 Dazzling Die Cut Designs for Presentation Folders – Find out the many ways you can use die-cutting to create dazzling folder designs.
• 6 Presentation Folder Accessories and Add-Ons – A list of extra features that bring something new to your folder design.
• Guide to Presentation Folders with Brochure Slots – If you’re not yet familiar with brochure slot styles, then get to know more about this useful marketing tool.

Folder Design Inspiration

• 300+ Killer Folder Designs Perfect For Inspiration – Our vast collection of inspirational folder designs and templates. Browse hundreds of unique presentation folders created by top graphic artists.

Effective Design Tips for Presentation Folders

• How to Add Your Logo to a Custom Folder – A guide to the different options available to make your logo stand out on a folder design.
• 4 Elements Of Effective Presentation Folder Design – An easy-to-follow guide on creating strong visual designs for your folder.
• Why Should You Print Your Folder in Full Color? – Learn about the advantages to printing your folder in full color.

• Glossy Presentation Folders: 5 Reasons Why Glossy is Glorious – Five considerations for using glossy stock in a presentation folder design.
• 4 Foil Stamp Options That Make Your Folders Look Fancy – A look at the different foil stamp options available for folders.
• 4 Indispensable Tips for Designing Embossed Presentation Folders – A guide to using embossed elements in your folder design.
• How to Create Distinctive Branded Folders – A guide to building brand awareness through your folder designs.
• 4 Essential Tips For Successful Presentation Folder Marketing – Information on designing your folders to be used as marketing collateral.

• How To Give Your Folder A Color Background That “Pops” – Demonstrates how to use different printing techniques to give color to the background of your folder.
• A Complete Guide to Designing Folders with CD or DVD Holders – How to design a presentation folder with a CD or DVD holder inside.
• 6 Tips to Prevent a Presentation Folder Design Disaster – Provides information on design elements to avoid when creating a folder.
• 9 Common Presentation Folder Design Mistakes – Avoid visual blunders with these helpful folder design tips.
• 16 Amazing Presentation Folder Ideas – Find inspiration for your own designs from these stunning examples.

• 7 Essentials for Designing Travel Document Folders – Provide a safe place to keep vital travel documents while offering an attractive option for presenting these materials to your clients.
• 9 Stylish Folder & Brochure Folds for Print Designers – There are many different types of printing folds available for designers to consider—each one offering a unique canvas for your creative ideas.
• Tips for Designing and Printing 4-Color Process Folders – Color is a strong aspect of design which also factors into branding and marketing as well.

How to Use Presentation Folders in Your Professional Life

• The 6 Advantages of Corporate Presentation Folders – How corporations can use presentation folders to make an impact.
• How to Design Presentation Folders That Help You Sell Real Estate – Design tips for folders used in the real estate business.
• 5 Tax Presentation Folders That Keep You Organized – A look at different folders that can help accountants better prepare taxes for their clients.
• 4 Efficient CPA Presentation Folder Ideas – Design strategies for presentation folders used by CPAs.
• How to Use Sales Folders to Help You Seal the Deal – Tips for utilizing presentation folders in a sales job.

• Lawyer Folders: 5 Reasons the Best Attorneys Use Legal Folders – A guide to effectively utilizing legal folders for lawyers and paralegal assistants.
• 5 Custom Tax File Folders for an Orderly Office – You may not realize that there are more options than just the standard design for tax folders.
• 5 Real Estate File Folders for Realty Rock Stars – From sparking a client’s interest to closing the deal, here’s just a few ways you can utilize specific real estate folders.
• 7 Presentation Folders That Are Perfect for Clients – It’s crucial to use the right type of folder for your particular clients.
• How to Pick the Best File Folders for the Right Occasion – Present your work portfolio to a potential client or employer by knowing how to pick the right folder for the right occasion.

How to Use Folder Templates

• How to Use Our Folder Mockup Templates – Our folder mockup templates are 100% free and allow you to create a realistic image of how your folder design will look after it’s been printed.
• How to Use Our Folder Design Templates – We’ve assembled a handy guide to downloading, modifying, and drawing inspiration from our free folder design templates.
• How to Use Our Die-Cut Folder Templates – If you’ve download your desired template but need help editing it or applying your design, let this handy tutorial be your guide.

Recommended Products

• Presentation Folders | 100+ Styles Custom Printed – Starting at $0.19. Choose from over 100 styles of presentation folders backed by a LIFETIME WARRANTY, plus receive FREE SHIPPING when you print custom folders. Restrictions apply.
• File Folders | 25 Styles Custom Printed – Starting at $0.33, file folders typically has a tab to make locating the filed documents easier.

• Two-Pocket Folders | 99 Styles Custom Printed – Starting at $0.19, two pocket folders are traditionally known as the standard “presentation folder.” These double pocket folders may be made from paper, poly, vinyl, or other materials.
• Money-Saver Presentation Folders – Starting at $0.41, each folder on sale in this collection is specifically designed to give you a economical price without compromising on quality.
• Short-Run Presentation Folders – A short run presentation folder is any folder available for custom printing in low minimum quantities of 50 or 100.
• Certificate Presentation Folders – Starting at $0.14, certificate folders are designed to hold and display one certificate-sized document, which makes it perfect for special occasions such as award ceremonies, signings and more.

• Presentation Folder Boxes – Starting at $1.17, presentation boxes are considerably thicker than a normal folder, allowing you to fit a large number of papers in a single package, and are generally sized for 8 1/2″ x 11″ paper.
• Letter-Size (9×12) Presentation Folders – Starting at $0.41, letter-size presentation folders are sized at 9×12 inches so that they can comfortably hold paper of any size up to 8.5” x 11”.
• Legal-Size (9×14) Presentation Folders – Starting at $0.59, legal size presentation folders are 9.5 x 14.5 inches in dimension and are made to fit legal documents.

• Small/Mini Presentation Folders – Starting at $0.19, small presentation folders are folders ranging from the size of your typical business card to anything less than letter-size.
• 6×9 Presentation Folders – Starting at $0.36, 6×9 folders are designed to hold half-size documents, like a letter-size sheet of paper folded in half.
• 4×9 Presentation Folders – Starting at $0.26, 4×9 folders are thin leaflet-sized style of folder that is suitable for holding small rectangular materials such as brochures, receipts, tickets, checks or gift certificates.
• Income Tax Return Presentation Folders – Starting at $0.29, tax return folders are a perfect choice when presenting a completed income tax return, end-of-year statement, or other important financial document to a client.

• Real Estate Presentation Folders – Starting at $0.29, real estate presentation folders are an attractive way for agents to present properties, checklists, contact information, and other important details to clients.
• Custom School Folders – Starting at $0.29, school folders provide prospective students, faculty, or visitors to your school or university with important documents in an appealing, engaging way.
• Church Welcome Folders – Starting at $0.29, church folders are a common way to welcome new visitors or longstanding members with important details about a church’s ministry
• Custom Gift Card Holders, Sleeves & Folders – Gift card holders are paper envelopes or folders made to present a variety of retail card-sized items

• Hotel Key Card Holders & Sleeves – Key card holders & sleeves are a common way to add branded style to hotel room keycards.
• Custom Photo Frame Folders – Starting at $0.14, photo frame folders are specially tailored photo holders used to frame and distribute photographs in either portrait or landscape orientation.
• Belly Band Presentation Folders Package – A video guide demonstration of a belly band presentation folder and a look at its special features.

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As CEO of CompanyFolders.com , Vladimir is a knowledgeable authority in print marketing and graphic design for businesses. With his team of designers and experts, he helps customers put forth the best possible impression with high-quality collateral. Learn more about Vladimir’s history and experience , and connect with him on Twitter .

Thanks for Downloading!

We are looking for tri-folders that are gusseted to hold 300 sheet. This is a folder for a law office to present Estate Plans. what do you recommend

Contact our Print Project Team at (248) 738-7600.

Hi Vladimir, thank you for organizing this info – it’s a great resource for people putting together a presentation folder package. I own a small insurance agency and will be using it to market my products and services. What would you recommend I put in my 9×12 presentation folders?

Contact our Print Project Team at (248) 738-7600, they would be happy to help you with inserts, business cards, and brochures to put in your 9×12 presentation folders.

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Presentation Folder Design Guide

Last updated on November 22nd, 2023 at 01:14 pm

The Importance of Presentation Folder Design

In the professional landscape, a presentation folder is more than a document holder — it’s a branding powerhouse. 

With a creative design, presentation folders can make a great first impression, which is crucial in how your brand is perceived. Whether meeting potential clients, investors, or associates, a meticulously designed folder speaks volumes about your company’s professionalism and attention to detail.

Presentation folder examples abound, but what sets yours apart? It’s the tangible quality that digital methods can’t replicate. A well-crafted folder is a functional, new marketing asset. It continues to promote your company whenever viewed, subtly reinforcing brand recognition and loyalty.

Customization is key. Your folder can tell your brand’s story through its creative elements. 

This is where presentation folder printing services come into play, allowing for high-quality materials, vibrant colors, and precise finishes. These small details can distinguish your brand in a competitive market.

Moreover, the design process doesn’t have to be complex. With easy-to-use tools and templates, you can create compelling pocket folder designs that resonate with your audience and convey your company’s values and identity.

Investing in your presentation folder’s design is not just prudent; it’s essential. As a tangible extension of your brand, it communicates your commitment to excellence and leaves a lasting impression. With this understanding, let’s explore the basics of crafting a memorable presentation folder.

Know The Basics

Sometimes designing for a specific product, like presentation folders, might seem intimidating compared to a simple color copy or business card. But when you break it down to the basics, you will see it’s simple to design a folder!

The initial setup for your presentation folder file should start like any other product that you are designing for print. Open a fresh file in whichever program you feel the most comfortable designing in to start your professional print presentation folders. We recommend designing in InDesign because of the advanced color management and the flexibility of control of your presentation folder design. Verify that the color profile is set for CMYK .

*Pro tip: Printivity offers Pantone color matching and hard copy proofs upon request for color-critical orders.

All images and visual content should be designed at 300 DPI for high-quality folder printing. If content is designed under 300 DPI it runs the risk of being blurry and/or pixelated.

The Right Dimensions

9”x12” is the standard dimension of presentation folders in order to neatly fit letter size sheets in the 4” pockets. Adding pockets is a traditional option for folders, and you can choose to have them on the right side, left side, or both sides.

For the sake of this article, we will use the full bleed dimensions for a folder with both pockets, 16.25” x 18.25”. You will need to extend the background of your design an additional .125” on each side for the full bleed effect. In addition to adding full bleed , please be aware of the folder safety margin, which is the additional .125” from the final “cut line” that starts at 16”x18”. It is important to accommodate for the safety margin in order to avoid the risk of important content from getting cut.

Designing Page 1

Now let’s take a couple steps back. A presentation folder with pockets is printed on a single sheet of paper, folded, and glued for the finished product. Because of this, page 1 of your file will include the outside front and back cover as well as the outside of both pockets. The covers are the top 12” of the file, with the right side being the front cover and the left side being the back cover. The bottom 4” will be the pockets. We’ll get into more details about designing for the folder pockets later on in the article.

Designing Page 2

If you are planning on ordering single-sided printing and you want the interior of the presentation folder to be white, you can skip this section and go straight to pockets! However, if you want to utilize all printing space for branding and advertising, we recommend taking advantage of double-sided printing. This modern approach ensures you have more room for promotional content and keeps your brand at the forefront.

Due to the pockets at the bottom, the top 8” of the folder’s design will be the most visible. It is still recommended to extend your presentation folder design to cover the full sheet for a cohesive look.

When choosing what to include in the design of the interior of the folder, remember that this part of the design will be covered by your brochures, flyers , and other marketing materials. Choose content that emphasizes your brand, separates you from competitors, and leaves a lasting impression. This is a perfect opportunity to incorporate your logo and other key elements of the company identity.

Take Advantage of Printed Pockets

Adding pockets to your custom presentation folders gives you more opportunity to reach your customers. The pockets will be the most visible content when your folder is open, so be sure to include eye-catching images and branding.

Setting up the design for the pockets is the most unique part of designing presentation folders. As previously stated, the pockets will be printed on the same side of the sheet as the outside covers. In order to keep your design in the correct orientation, you will need to flip the pocket design upside down. Also remember that the left pocket will need to be designed on the right side (front cover) of the folder.

Other unique features of the presentation folders pockets are the center die cut and the optional business card slits. Be aware that pocket folders require a diagonal die at the center fold that could cut up to .625” at the farthest point on each side. The best practice would be to keep all important text and content away from this cut line.

Business Card Slots

When your presentation folders include pockets, take advantage of the opportunity to give a customer a small piece of you and your brand to be remembered by. When including business cards in your folder, it comes with numerous options for the orientation and number of slits that hold the card. Business cards are not automatically included, so remember to order custom business cards in your presentation pocket folder order!

You will need to make this decision before completing your presentation folder design, otherwise you run the risk of covering your design. The business card slits will be located in the center of the pocket and approximately 4” long. Horizontal slits are 2.5” in from the center fold and outside cut line, 1” from the top of the pocket, and .75” from the bottom of the pocket. Vertical  slits are 3.25” from the outside cutline and 3.5” from the center fold, and .25” from the top and bottom of the pockets.

Save as PDF-X1a

If you have designed your pocket folder file in Photoshop or Illustrator , you are able to save your file as a PDF-X1a, which is the preferred file format to be submitted to Printivity. Once you have completed your design, go to “File” in the left-hand corner and click “Save As” in the drop down. Change the format to “Adobe PDF” in Illustrator or “Photoshop PDF” in Photoshop in the format field at the bottom, then click “Save”. Another pop-up will appear. In the “General” section update the “Adobe PDF Preset” to “High Quality Print Modified”. Under that, you will need to update the “standard” to “PDF/X-1a”. Before saving, make sure that the compression is set at “Do Not Downsample” in order to maintain high resolution. Once you press “Save PDF” you are done!

If you are unable to save as a PDF-X1a, Printivity also accepts PDF, Illustrator, Photoshop, and Indesign files.

Other Quick Tips For Custom Presentation Folders

Enhancing the utility and attractiveness of your custom presentation folders goes beyond the initial design and print. After all, you’re not just ordering a utility item; you’re investing in a powerful component of your company’s branding. Here are more advanced tips to ensure your folders are not just functional but also aesthetically appealing and memorable:

Select the Right Material: The material of your folder can make a significant difference. A thicker, heavier stock exudes quality and professionalism. Printivity offers a variety of paper stocks, ranging from eco-friendly options to premium, heavy-duty materials that enhance durability and the perceived value of the folder’s contents.

Maintain Color Consistency: When ordering folders, especially in bulk, ensure color consistency across the batch. This maintains a uniform brand image. Printivity utilizes advanced color-matching technology to ensure your hues are consistent and true to your brand.

Choose an Appropriate Finish: While glossy finishes add a bright sheen, there might be better choices for environments with intense light due to glare. Matte finishes, on the other hand, offer a more subdued, sophisticated look and feel, which is perfect for high-end brands or formal events.

Embrace Sustainability: If your company values environmental responsibility, communicate this through your print materials. Opt for recycled or sustainably sourced paper.

Add a Touch of Luxury: Once you have completed the layout and presentation folder design, you are ready to place your order! To add a luxury look to your custom folders, we recommend choosing any of our coating options. Printivity offers two types of gloss coating: UV Coating and Gloss Lamination. Both options add a shiny finish, enhance the colors of your design, and protect your prints from normal wear and tear.

UV Coating is only able to be applied to the outside of the pocket folders regardless of single or double-sided folder printing. While Gloss Lamination would be applied to each side of the folders that have been printed on. For a more soft and dull appearance, we offer Matte Lamination that will be applied to each folder side that printing was ordered.

Download folder templates directly from Printivity.com before you start designing. Once you’re ready to order, or have questions during the ordering process, contact our expert customer service department at 1-877-649-5463.

Don’t have time to design your presentation folder? Printivity has you covered! We offer graphic design services to help you get your designs ready and printed quickly!

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How to design presentation folders: 5 practical tips for your custom branded folders

Want to skip to a particular presentation folder design tip? Follow these quick links for pocket folder design tips:

• Use just your logo.
• Don’t use stock photos.
• Information is great. Too much information is harmful.
• Use the colors you want to use for your brand.
• Keep your branding consistent.

Want to buy custom folders for your business? That’s great; pocket folders can play an integral role in your business’ branding and marketing strategies .

But if you’ve never designed folders before, there might be that one nagging thought in your mind: how to design presentation folders that convey your branding.

We’ve been helping business owners and organization leaders design custom presentation folders since 2009, so we have a lot of experience helping people create the pocket folder design they envision.

Need some help with your branded folder design? Read these four practical tips—and real-use scenarios—on how to design presentation folders.

But first, a word of advice: Don’t be afraid to be an anomaly in your marketplace.

This requires a little research, but find out what everyone else in your niche is doing with their visual branding and… don’t follow suit.

Have you ever opened your mailbox to find a dentist flyer that looks something like one of these?

Kind of boring, right? Let’s look at what you could do to stand out from these designs.

1. Use just your logo.

Believe it or not, this is the most popular folder design layout for businesses, churches , realtors, and non-profits .

Ever feel like trying to get noticed by your target audience is like trying to yell at someone on the other side of Solider Field? Apologies if you’re not a Chicago Bears fan. Branding design can often feel like that.

We see a lot of marketing folders that are jam-packed with visual branding, images, and information; the folders were designed to fit as much as possible into the space available.

Truth be told, they’re kind of an eyesore.

The ones that often stand out among the pile of marketing flyers, branded folders, and promotional materials is the one that use just the logo—and not much else. They are the ones that use white space to let their branding “breathe.”

2. Don’t use stock photos.

Realistically, your target audience won’t care if you just use photos that you took on your phone. If you want to increase consumer confidence through design, use authentic, real photos. This could be pictures of the business founders, company staff, or your product or service in action.

This folder we made for CrossFit Max Effort (they designed it; Style XZ Mini Folder ) is the perfect example of using pictures in a presentation folder design. This is a real, genuine, authentic photo of their customers—and it shows what their service can do for you.

3. Information is great. Too much information is harmful.

We see a lot of folder designs that include juuust enough information about the product or service to intrigue the end-user. These types of designs are great for two main reasons:

• Small bits of information don’t clutter up the visual design. If you are designing a letter-sized pocket folder, don’t fill the entire 9″ x 12″ back cover with text. As much as you might want to share your full story with them, save it for brochures or pamphlets inside the folder, or add a custom URL to direct them to your website.
• Less is more… intriguing. Minimalism is a popular trend , and it stretches further than just a minimalist lifestyle. Less stuff in a pocket folder design  gives consumers more time to really think about your message . Just like leaving white space around your logo is important, white space around informational bits let the user focus more intently in the message you are trying to convey.

Not sure what kind of business info to include in your presentation folder design? Choose one or two subjects from this list, and keep it to under three sentences or five bullet points.

• List of services
• Company history
• Customer testimonials or success stories
• Organization mission
• What your product or service can do for the consumer
• Business or product reviews
• Statistics–present in graphs or charts for better visual appeal

4. Use the colors you want to use for your brand.

If you are a dentist office manager, and you’ve already established that your brand color palette is centered around the color blue, that’s fine. But if you want purple and gold, go for it.

There’s no governing brand council that says you must abide by what’s popular or standard in your niche. Though there is evidence that color affects emotions and consumer buying habits , you can safely take that advice with a grain of salt.

5. Above all, keep your branding consistent.

We’re going to go a little off-topic for a bit here. Bear with us; there is a good point being made here:

Take a look at your wardrobe. We’re willing to bet that—while your closet might not be quite as monotonous as  Mark Zuckerberg’s —your clothes look visually similar or give off the same “vibe.”

If your wardrobe is full of bright neon t-shirts and ripped jeans, and that’s all you wore everyday, people would know how to find you. If, however, one day you wore an earthy, forest green button up shirt with khakis, one of two things could happen:

• People would be looking for the neon-clad you. Not seeing the neon, they completely look over you, since you are dressed in different attire.
• People would be looking for the neon-clad-you. If there isn’t too much other visual “noise” around, they could still see you, despite the wardrobe change. But you’re making them work harder to find you, since you are not dressed as they expect you to be dressed.

In both of these scenarios, what you’re doing is throwing off their perception of you. Inconsistent visual branding is very similar to this wardrobe snafu.

You might find yourself asking: is it bad to shake things up every now and then? No, not always. In fact, sometimes a little visual branding shakeup can be a good thing, to make sure your audience is still paying attention to you.

When it comes to designing custom presentation folders, brand consistency is key .

Pocket folders are often either part of the first impression, or they’re part of the sales-clinching toolkit. These can be pivotal points in the sales process, so it’s best to present your visual branding as usual.

Visual brand consistency is important because consumers shouldn’t have to work that hard to see your brand’s image or hear your message.

Read more presentation folder design tips

Still a little unsure on how to design presentation folders? We’ve compiled a big list of pocket folder design tips  that’s full of design ideas, sample layouts, imprint suggestions, paper stock recommendations, and more.

Or, give our customer service team a call at (800) 346-3063 or send us your ideas .

Whatever you envision, we can make it happen.

Let’s make your folders.

PRICE QUOTE REQUEST

1-800-492-1218.

Sales & Service Team:

8AM - 8PM ET

The Ultimate Guide To Presentation Folders: Design, Ordering, And Printing Options

I. introduction, what are presentation folders.

Presentation folders are specialized folders that are used to hold and organize documents and other materials for presentations, meetings, or events. They are designed to be visually appealing and professional-looking, typically made of sturdy materials such as cardstock or polypropylene, and feature various pockets and slits to hold different types of documents, business cards, or CDs/DVDs. Presentation folders come in a variety of styles, sizes, and colors, and can be customized with company logos, branding, or other graphics. They are commonly used by businesses, schools, and organizations to enhance their marketing and communication efforts and to leave a lasting impression on their clients or audience.

Why are presentation folders important?

Presentation folders are important for several reasons:

Organization : Presentation folders provide a way to organize and present documents in a professional and organized manner. This makes it easier to keep important documents together and find what you need quickly.

Branding : Customized presentation folders can include a company's logo and other branding elements such as name, logo, and color scheme, which helps to create a professional and cohesive look for the organization.

Marketing : Presentation folders can be used as a marketing tool to promote products or services. The design of the folder can be used to showcase the company's offerings and highlight its unique selling points.

Impressions : The use of presentation folders during meetings or presentations can create a positive impression on clients, partners, or potential customers. It shows that the company takes its work seriously and pays attention to details.

Protection : Presentation folders also provide protection for important documents. They can help prevent documents from getting lost or damaged, which can save time, money, and potential legal issues.

Overall, presentation folders are an important tool for any organization that wants to create a professional image and stay organized.

The Overview of what this guide will cover

The Ultimate Guide to Presentation Folders is a comprehensive resource that will provide you with everything you need to know about designing, ordering and printing presentation folders. Presentation folders are versatile marketing tools that can be used to hold promotional materials, such as brochures, flyers, and business cards, and they can help you create a professional image for your company or organization. In this guide, you'll learn about the different types of presentation folders, including standard and custom options, and the various printing techniques available. You'll also discover tips and tricks for designing a folder that stands out and effectively showcases your brand. Whether you're a marketer, graphic designer, or business owner, this guide will equip you with the knowledge and skills to create presentation folders that make an impact.

II. Designing Presentation Folders

Elements of a great design.

When it comes to designing a presentation folder that will make a lasting impression on your audience, there are several key elements to consider. Here are some of the most important elements of a great presentation folder design:

Branding : Your presentation folder should be an extension of your brand and convey your message and values. Incorporate your company logo, color scheme, and other visual elements that reflect your brand.

Clear and concise messaging : Your messaging should be clear and easy to understand. Avoid using jargon or technical terms that your audience may not be familiar with.

High-quality images : Use high-quality images that are relevant to your message and complement your design. Avoid using stock images that are overused or generic.

Typography : Choose fonts that are easy to read and complement your branding. Avoid using too many fonts, as this can make your design appear cluttered and confusing.

Consistency : Consistency is key to a successful presentation folder design. Ensure that your design is consistent throughout the entire folder, including the cover, pockets, and inside pages.

White space : Use white space effectively to give your design room to breathe. This will make your presentation folder appear more organized and professional.

Durability : Choose high-quality materials that are durable and can withstand wear and tear. This will ensure that your presentation folder can be used multiple times and will continue to make a good impression.

By incorporating these key elements into your presentation folder design, you can create a visually appealing and effective marketing tool that will help you stand out from the competition.

How to choose the right template or style

When it comes to designing a presentation folder, choosing the right template or style is crucial to creating a professional and effective marketing tool. Here are some tips to help you choose the right template or style for your presentation folder:

Consider your brand identity : Your presentation folder should reflect your brand identity, including your company's logo, color scheme, and overall style. Choose a template or style that complements your brand's look and feel.

Think about your audience : Consider who your target audience is and what message you want to convey. For example, if you're targeting a more corporate audience, a classic and professional design may be more appropriate, while a more creative and visually engaging design may work better for a younger or more artistic audience.

Choose the right size : Presentation folders come in various sizes, so it's important to choose the right size for your needs. Think about what materials you want to include in the folder and choose a size that can accommodate them comfortably.

Look at design elements : Pay attention to the design elements of the template or style you're considering, including the placement of text, images, and graphics. Make sure the design elements are well-balanced and easy to read.

Don't be afraid to customize : Many presentation folder templates and styles can be customized to better fit your brand and messaging. Don't be afraid to make changes to the template to make it more personalized and unique.

By considering these factors, you can choose a template or style that is not only visually appealing but also effectively conveys your brand and message to your audience.

Design tips for branding, marketing, and more

Designing a presentation folder can be a challenging task, but it's also an opportunity to showcase your brand and make a lasting impression on your audience. Here are some design tips to help you create a folder that effectively promotes your brand and marketing message:

Start with a clear goal : Before you begin designing your folder, make sure you have a clear understanding of what you want to achieve. What message do you want to convey to your audience, and what action do you want them to take after seeing your folder? Once you have a clear goal in mind, you can design your folder with a specific purpose in mind.

Keep it simple : A cluttered design can overwhelm your audience and detract from your message. Keep your design simple and focused, with a clear hierarchy of information. Use a limited color palette and typography that is easy to read.

Use high-quality images : Images can be a powerful tool for communicating your brand and message. Use high-quality images that are relevant to your brand and message, and make sure they are optimized for print.

Incorporate your branding : Your presentation folder should be an extension of your brand, so make sure to incorporate your branding elements, such as your logo, colors, and typography. Use your branding consistent throughout your folder design, so your audience can easily recognize and remember your brand.

Consider the paper and finish : The type of paper and finish you choose can also impact the effectiveness of your presentation folder. Consider the weight and texture of the paper, as well as the finish, such as gloss or matte. The right combination can help your folder stand out and communicate a professional image.

Highlight your unique selling points : What sets your brand apart from the competition? Make sure to highlight your unique selling points in your folder design, whether it's through copy, images, or graphics. This will help your audience understand why they should choose your brand over others.

Test and refine : Finally, don't be afraid to test and refine your folder design. Show it to colleagues or customers for feedback, and make adjustments as necessary to ensure it effectively communicates your message and achieves your goals.

By following these design tips, you can create a presentation folder that effectively promotes your brand and marketing message and helps you stand out from the competition.

III. Paper Options

Types of paper stock for presentation folders.

When it comes to designing and printing presentation folders, choosing the right paper stock is crucial for achieving the desired look and feel. Here are some of the most common types of the paper stock used for presentation folders:

Glossy Paper Stock : Glossy paper stock has a shiny finish that can make colors appear brighter and more vibrant. This type of paper stock is ideal for designs with high-contrast images and bold colors.

Matte Paper Stock : Matte paper stock has a non-reflective finish that can give your presentation folder a more sophisticated and subtle look. This type of paper stock is best suited for designs that require a softer and more understated feel.

Uncoated Paper Stock : Uncoated paper stock has a natural, textured finish that can add a tactile element to your presentation folder. This type of paper stock is great for designs that want to convey a sense of authenticity or a handmade feel.

Linen Paper Stock : Linen paper stock has a distinct woven texture that can give your presentation folder a high-end look and feel. This type of paper stock is often used for formal or elegant designs.

Recycled Paper Stock : Recycled paper stock is made from post-consumer waste and can be a great choice for companies looking to demonstrate their commitment to sustainability. This type of paper stock can also have a unique look and feel, depending on the specific materials used.

When selecting a paper stock for your presentation folder, it's important to consider factors such as budget, brand image, and the intended audience. By choosing the right paper stock, you can create a presentation folder that effectively conveys your message and enhances your brand.

How to choose the right paper for your needs

Choosing the right paper for your presentation folders is an important decision that can impact the overall quality and effectiveness of your marketing materials. Here are some key factors to consider when selecting paper for your presentation folders:

Weight and Thickness : The weight and thickness of the paper you choose can affect the durability and stiffness of your folder. Heavier paper stocks, such as 14pt or 16pt cardstock, are more durable and provide a sturdy feel. Thinner paper stocks, such as 80lb or 100lb text paper, are more flexible and lightweight, making them easier to handle and fold.

Finish : The finish of the paper can affect the look and feel of your presentation folder. Glossy finishes provide a shiny and reflective surface, while matte finishes offer a more subdued and elegant look. Textured finishes, such as linen or felt, can add a tactile element to your folder.

Color : The color of the paper can impact the overall look and feel of your folder. White or off-white paper is a common choice for presentation folders, as it provides a neutral background that can showcase your design and branding elements. Colored paper can be used to create a more unique and eye-catching folder, but keep in mind that it may affect the legibility of text.

Environmental Considerations: If sustainability is important to your brand or organization, consider choosing paper made from recycled content or from responsibly sourced materials.

Overall, the right paper choice for your presentation folder will depend on your specific needs and preferences. It's important to take the time to explore different options and samples before making a final decision. A reputable printer can provide guidance and recommendations based on your requirements and budget.

Specialty paper options and finishes

Specialty paper options and finishes can enhance the look and feel of your presentation folder, making it more visually appealing and professional. Here are some of the most popular specialty paper options and finishes to consider:

Textured Paper - Textured paper can give your presentation folder a unique and tactile feel. There are many different textures to choose from, including linen, felt, and laid.

Glossy Paper - Glossy paper has a shiny finish that can make colors pop and give your folder a polished look. It is a popular option for photo-heavy designs.

Matte Paper - Matte paper has a non-glossy finish that can give your folder a more understated and elegant look. It is often used for designs with a lot of text.

Foil Stamping - Foil stamping is a process that uses heat and pressure to apply metallic foil to paper. It can add a luxurious and eye-catching element to your folder.

Embossing and Debossing - Embossing and debossing involve creating a raised or recessed design on paper by pressing it with a metal die. These techniques can add depth and texture to your folder.

Spot UV Coating - Spot UV coating is a technique that involves applying a shiny, clear coating to specific areas of your folder, such as your logo or other design elements. It can add contrast and dimension to your design.

When choosing specialty paper options and finishes, it's important to consider your brand image and the message you want to convey. A folder with a shiny, metallic finish might be appropriate for a luxury brand, while a folder with a more understated, textured paper might be a better fit for a professional services firm. Experiment with different options to find the combination that best suits your needs.

IV. Printing Options

Types of printing options for presentation folders.

When it comes to printing presentation folders, there are several options to choose from. Each option has its unique advantages and disadvantages, depending on the type of design you're looking for, the budget, and the printing volume. Here are some of the most popular types of printing options for presentation folders:

Digital Printing : Digital printing is a cost-effective option that uses digital files to print directly onto paper. It's ideal for small to medium print runs, as it's a quick and easy way to produce high-quality prints. However, it may not be suitable for large volumes or printing on certain materials.

Offset Printing : Offset printing is a popular option for larger print runs, as it's more cost-effective than digital printing for higher quantities. It involves creating a plate with the design, which is then transferred onto the paper. Offset printing produces high-quality prints with crisp and clean lines and vibrant colors.

Letterpress Printing : Letterpress printing is a traditional printing method that involves pressing ink into the paper using a metal plate. It creates a beautiful, tactile finish and is ideal for designs that require a unique and luxurious look and feel.

Foil Stamping: Foil stamping is a popular printing technique for adding metallic or colored foil to the surface of the paper. It creates a striking and high-end finish and is often used to highlight logos, text, or other important details.

Embossing and Debossing : Embossing and debossing involve creating a raised or recessed design on the paper by pressing it with a metal die. Embossing creates a raised design, while debossing creates a recessed design. Both techniques add texture and depth to the design and can create an elegant and sophisticated look.

When selecting a printing option for your presentation folders, consider the design, budget, and printing volume. Each option has its unique advantages and can help you achieve the desired look and feel for your folders.

How to choose the right printing method for your needs

When it comes to printing presentation folders, there are several methods to choose from, each with its own advantages and limitations. Here are some factors to consider when choosing the right printing method for your needs:

Quantity : If you need a large number of presentation folders, offset printing may be the best choice, as it is the most cost-effective option for high-volume runs. On the other hand, if you only need a small number of folders, digital printing may be a more affordable option.

Color : If your design requires full-color printing or complex graphics, digital printing may be the best choice. This method can produce high-quality, detailed images with accurate color reproduction. However, if you require a specific Pantone color or metallic ink, offset printing may be a better choice.

Paper stock : Different printing methods work better with certain paper stocks. For example, if you want to use textured or heavy paper, offset printing may be the best option. Digital printing can work well with glossy or matte-coated paper stocks.

Turnaround time : If you need your presentation folders printed quickly, digital printing may be the best choice. This method allows for shorter turnaround times and can often be done on the same day. Offset printing typically takes longer due to the setup required.

Budget : Your budget will also play a role in determining the printing method you choose. Offset printing is typically more expensive upfront due to the setup required, but can be more cost-effective for high-volume runs. Digital printing may be more affordable for smaller runs or for those on a tight budget.

By considering these factors, you can determine the best printing method for your specific needs and ensure that your presentation folders are printed to your satisfaction.

Specialty printing options and finishes

When it comes to printing presentation folders, there are a variety of specialty printing options and finishes that can help your folder stand out from the crowd. These printing techniques can add visual interest, texture, and depth to your design, and can help communicate the quality and professionalism of your brand. Here are some of the most popular specialty printing options and finishes to consider:

Foil Stamping: Foil stamping involves applying a metallic or colored foil to a specific area of the folder, such as the logo or text. This technique can create a shiny or reflective effect that catches the eye and adds an element of luxury to the folder.

Embossing: Embossing involves creating a raised impression on the folder by pressing a design into the paper from underneath. This can add texture and dimension to the folder and can be used to highlight specific elements of the design, such as a company logo or name.

Spot UV: Spot UV involves applying a glossy, clear coating to specific areas of the folder, such as the logo or text. This creates a contrast between the matte paper and the shiny coating, which can add visual interest and emphasis to the design.

Die Cutting : Die cutting involves cutting the paper into a specific shape or design using a die, which is a metal template. This technique can create unique and intricate shapes that stand out from traditional rectangular folders.

Soft Touch Coating : Soft touch coating involves applying a velvety, matte coating to the paper that feels soft and luxurious to the touch. This can add a tactile element to the design and make the folder more memorable and enjoyable to handle.

By incorporating these specialty printing options and finishes into your presentation folder design, you can create a unique and memorable marketing tool that communicates the quality and professionalism of your brand.

V. Ordering Process

How to order presentation folders online

Ordering presentation folders online can be a convenient and efficient way to get the professional folders you need for your business or organization. Here's a step-by-step guide on how to order presentation folders online:

Determine the type of presentation folder you need. There are a variety of options available, including standard or custom sizes, different paper stocks, and various printing options.

Find a reputable online printer that offers presentation folder printing. Look for a printer that has a user-friendly website and good reviews from other customers. Here is a list of online printers who can take care of your folder printing needs: a.)  Staples b.)  Companyfolders c.)  DesignsnPrint d.)  Vistaprint

Upload your design files. Make sure your design meets the printer's specifications for file type, resolution, and color mode.

Select your options. Choose the size, paper stock, and printing options you want for your presentation folders. Some common printing options include full-color printing, spot UV, foil stamping, and embossing.

Review your proof. Most online printers will provide you with digital proof of your design before printing. Take the time to carefully review the proof for any errors or issues.

Place your order. Once you're satisfied with your proof, place your order and provide any necessary payment information.

Wait for delivery. Your presentation folders will be printed and shipped to you. Be sure to check the estimated delivery date provided by the printer so you can plan accordingly.

By following these steps, you can easily order high-quality presentation folders online and have them delivered right to your door.

Tips for creating custom orders

When it comes to creating custom presentation folders, there are several tips to keep in mind to ensure you get the best possible result. Here are some tips to consider:

Choose the right size : Consider the size of the materials you plan to include in your folder and choose a size that accommodates them. Additionally, consider the overall look and feel you want to achieve, and choose a size that reflects that.

Select the right paper stock : The paper stock you choose can have a significant impact on the overall look and feel of your presentation folder. Consider factors such as weight, texture, and finish, and choose a paper stock that complements your design.

Pay attention to the design : The design of your presentation folder is crucial, as it will be the first thing people see when they receive it. Make sure the design is clean, professional, and reflects your brand's personality. Consider the use of colors, images, and typography to create a cohesive design.

Add finishing touches : Finishing touches, such as embossing, foil stamping, and spot UV, can make your presentation folder stand out and add a touch of elegance. Consider adding these finishing touches to enhance the overall look and feel of your folder.

Work with a reputable printer : When it comes to custom orders, it's essential to work with a reputable printer who has experience creating presentation folders. They can offer guidance on paper stock, design, and finishing touches, and ensure that your custom order is of the highest quality.

By following these tips, you can create a custom presentation folder that effectively showcases your brand and makes a lasting impression on your audience.

What to expect during the ordering process

When it comes to ordering presentation folders, there are a few things you can expect during the process. Here are some of the key steps you'll likely encounter:

Choose a vendor : First, you'll need to find a vendor who can create the type of presentation folder you're looking for. Look for a company that specializes in folder printing and has a good reputation for quality and customer service.

Select your folder type : There are a variety of folder types to choose from, including standard folders, custom folders, and mini folders. Consider the purpose of your folder and your budget when making this decision.

Choose your folder design : You'll need to decide on the design for your folder, which can include your company logo, images, and other branding elements. If you're not a graphic designer, many vendors offer design services to help you create a professional-looking folder.

Select your folder features : You'll also need to decide on any additional features you want for your folders, such as business card slots, pockets, or a custom size. Make sure to communicate these specifications clearly to your vendor.

Review proofs : Once you've finalized your design, your vendor will likely provide you with proof of your folder to review and approve before printing. Take the time to carefully review the proof for any errors or design issues.

Place your order : After you've approved the proof, you can place your order. Make sure to double-check the quantity, size, and other details before finalizing your purchase.

Receive your folders : Depending on the vendor and shipping method you choose, you should receive your folders within a few days to a few weeks. Make sure to inspect them upon arrival to ensure they meet your expectations.

By following these steps, you can expect a smooth and straightforward ordering process for your presentation folders.

VI. FAQs and Best Practices

Common questions about presentation folders.

What are presentation folders used for? Presentation folders are often used for business and marketing purposes. They can be used to hold and distribute marketing materials, such as brochures, flyers, and business cards, at events, trade shows, and sales meetings. They can also be used to organize important documents, such as proposals or contracts, for meetings or presentations.

What types of presentation folders are available? There are several types of presentation folders available, including standard folders with pockets on the inside, folders with reinforced edges, folders with custom die-cut shapes or sizes, and folders with additional features such as business card slits or CD/DVD pockets.

What printing options are available for presentation folders? Presentation folders can be printed using a variety of techniques, including offset printing, digital printing, and screen printing. Each printing method has its own advantages and disadvantages, depending on factors such as the design, the quantity, and the desired quality of the final product.

How should I design my presentation folder? When designing a presentation folder, it's important to keep in mind the purpose of the folder and the audience you are targeting. Consider including your company logo and branding, as well as any relevant images or graphics. You should also ensure that the layout and typography are clear and easy to read.

How do I order presentation folders? There are several online printing companies that specialize in producing presentation folders. To order, you'll typically need to provide the printing company with your design files and select the type of folder, printing method, and quantity you require. Some companies may also offer design services if you need help creating your presentation folder.

Tips for getting the most out of your presentation folders

If you want to get the most out of your presentation folders, there are several tips and strategies you can use. Here are some of the best ways to maximize the impact of your folders:

Use high-quality images and graphics : The design of your presentation folder is crucial for making a good impression. Use high-quality images and graphics that are relevant to your brand and message. Make sure the images are clear and well-defined and avoid using low-resolution or pixelated graphics.

Keep your message clear and concise : Don't overload your presentation folder with too much information. Keep your message clear and concise, and focus on the most important aspects of your brand or product. Use bullet points and headings to make your information easy to read and digest.

Choose the right paper stock : The type of paper you choose for your presentation folder can impact its look and feel. Choose a high-quality paper stock that is durable and has a professional finish. You may also want to consider using a gloss or matte finish to enhance the visual appeal of your folder.

Include a call to action : A call to action (CTA) is a powerful tool for encouraging your audience to take action. Include a clear CTA in your presentation folder, such as "Visit our website" or "Contact us for more information." Make sure your CTA is prominent and easy to find.

Add interactive elements : Consider adding interactive elements to your presentation folders, such as QR codes or augmented reality (AR) features. These can help to engage your audience and make your brand more memorable.

Customize your folders : Finally, consider customizing your presentation folders to make them more unique and memorable. You can add custom die cuts, embossing, or foil stamping to give your folders a premium look and feel. You can also experiment with different colors and finishes to create a folder that stands out from the crowd.

By following these tips, you can create presentation folders that effectively showcase your brand and leave a lasting impression on your audience.

Best practices for designing and printing presentation folders

When it comes to designing and printing presentation folders, there are several best practices that you should follow to ensure that your folders are both visually appealing and effective at conveying your message. Here are some key tips to keep in mind:

Keep it simple: Your presentation folder should be visually appealing, but it should also be easy to understand. Avoid cluttering your design with too much text or graphics. Instead, focus on key messages and use whitespace to create a clean, streamlined look.

Use high-quality images: If you include images in your design, make sure they are high-resolution and of professional quality. Low-quality images can make your presentation folder look cheap and unprofessional.

Consider your target audience: Think about who will be receiving your presentation folder and design it with them in mind. Consider their interests, preferences, and needs, and tailor your design accordingly.

Use consistent branding: Your presentation folder should reflect your brand and be consistent with your other marketing materials. Use your brand colors, fonts, and logo to create a cohesive look.

Choose the right paper stock: The paper stock you choose can have a big impact on the look and feel of your presentation folder. Consider factors like thickness, texture, and finish to find the best option for your design.

Work with a professional printer: While there are many online printing options available, working with a professional printer can ensure that your presentation folders are of high quality and meet your exact specifications. Look for a printer with experience creating presentation folders and a good reputation for quality and customer service.

By following these best practices, you can create presentation folders that are not only visually appealing but also effectively communicate your message to your target audience.

VII. Conclusion

To recap we have covered several topics, including:.

Introduction to presentation folders : This section provides an overview of what presentation folders are, their benefits, and how they are used in different industries.

Types of presentation folders : This section covers the different types of presentation folders available, including standard folders, capacity folders, mini folders, and tri-fold folders.

Design considerations : This section discusses various design elements that should be considered when designing a presentation folder, including the folder size, color scheme, branding elements, and the type of paper and finishes to be used.

Printing options : This section covers different printing options available for presentation folders, including digital printing, offset printing, and foil stamping.

Ordering considerations : This section provides tips on how to order presentation folders, including selecting a reputable printer, requesting samples, and understanding the pricing and turnaround time.

Conclusion : The article concludes by summarizing the key points covered and emphasizing the importance of presentation folders as a marketing tool for businesses.

Final thoughts and recommendations

In conclusion, "The Ultimate Guide to Presentation Folders: Design, Ordering, and Printing Options" is a comprehensive and informative article that covers all the essential aspects of presentation folders. The article provides valuable insights into the different types of presentation folders, design considerations, printing options, and ordering considerations.

Moreover, the article highlights the importance of presentation folders as a marketing tool for businesses and emphasizes the need to select a reputable printer and understand pricing and turnaround time before placing an order.

Overall, if you are looking to design and order presentation folders for your business or personal use, this article is a great resource that provides practical tips and recommendations to ensure you create an effective and visually appealing presentation folder that meets your needs.

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How to Design a Custom Presentation Folder

A comprehensive guide with real-world example images.

BY FOLDERPRINTERS WRITERS

September 23, 2022

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• Visual Hierarchy — Define which Image is most important. Size, color, and position.
• Balance — Arrangement of images should feel right and be visually easy to take in.
• Seamlessness — Continuous flow and cohesion in design.
• Get your bearings — Know the different parts of a folder layout.
• Design Tools — The software programs to use for designing.
• Use a Template — For easy and proper layout placement guidance.
• Print Areas — Where you can place images — cost and visual impact considerations.

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4 Elements Of Effective Presentation Folder Design

Target a Specific Audience

Like all of your marketing materials, you want your presentation folders to appeal to a specific demographic. If your goal is to provide information to investors, make sure that your design has more of a corporate feel; you’ll want them to feel secure and confident in the content they’re receiving. If you’re targeting potential clients and customers then you can be a bit more casual, but you still want to capture their attention quickly while keeping the design in line with your business image. By creating specific folders to accomplish certain tasks and other folders to fit more generic roles, you’re ensuring that your folder is meeting its objective.

Relates to its Contents

You want your folder to lead into its content with anticipation from its audience. Imagine you’re opening a gift. You may have a pretty good idea of what’s inside of a present, but you’re still eager to unwrap it and see for yourself.

A presentation folder needs to be cohesive with its information. If it isn’t, you risk confusing your audience. If, for example, you were expecting investment information upon opening a folder but received product information instead, you’d be confused and disappointed. You need to make sure that you’re following through on what your folder is supposed to be about. To take it a step further, your folder should lead into the information inside.

Solid Design

The best presentation folder designs are simple and effective – not over the top or unnecessarily complicated. You want your folder to be eye catching and convey your message in a direct manner.

You’d never start painting a picture before picking out a canvas, so begin by choosing your medium. Let your choice of folder style inform your printed design. We recommend selecting one of the many presentation folders available at CompanyFolders.com; they offer a wide variety of styles to choose from.

Use your company’s logo and contact information, but be specific with your placement. There should be definite reasons why they’re in play and a purpose behind those reasons.

Use as little text as possible in your design. Of course you’re going to want to use some text, and that’s fine. It’s just that you want to think of your presentation folder as a container. It’s not a brochure. It’s a means of holding other, more in depth materials. Too much detail makes your folder cluttered and ineffective. Instead, try to convey your brand message with color and design. Again, keep things simple.

Maximize the printing area of the folder that you’re using. Don’t think that you only have to print on the cover. Utilize the whole folder – front and back, the pockets too. When a folder is laid out, it’s all one surface. There’s no extra charge for printing on the back cover and the pockets; it’s all one side. If you only want one pocket, think about printing on the inside. It’s usually an extra charge, but it can be well worth it.

Touch and Feel

Durable materials are extremely important; you want to be able to stand the test of time. Using a high quality stock gives off a polished, professional image. The two main components of the stock itself are its feel and thickness. Because a presentation folder will be touched and handled by it’s audience, you want it to be substantial and sturdy, not just a flimsy piece of paper. The feel of the stock matters just as much. By using lifted inks, embossing, debossing, or even other paper coatings you’re making your folder that much more unique. Being concerned about your stock also helps to reinforce your brand image. You show that you care about the way your marketing materials look and that you’re willing to make an investment in your business.

Presentation folders are an excellent way to wrap your arsenal of marketing materials. Keep these basics in mind and they will be a good start at making an effective folder. Remember that a professional looking presentation folder says that you’re willing to take that extra step towards showing your clients how seriously you view your business and, in turn, how seriously you view theirs.

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Great blog! I believe presentation folder is an important marketing material. It represents your brand effectively and looks quite professional in a meeting.

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The Complete Guide to Printing Custom Presentation Folders

Are you looking for a way to make your contact information stand out?

Custom folders are a great way to ensure your contacts remember your contact information. They come in various colors and styles, so you can find the perfect one for your business or individual needs. Plus, with custom pocket folders, you can transport essential documents without the risk of damage.

How can you create a folder design that helps your business stand out from the rest? Let us show you how with this complete presentation folder design guide.

Keep reading to learn how to print winning custom presentation folders today.

What to Consider When Printing Custom Presentation Folders

A well-designed  custom presentation folder  can be a powerful tool for conveying your company’s image and professionalism. Before going ahead with any personalization, it’s important to carefully consider the custom folder size, shape, material, and other design elements best suited to your brand values and aesthetic.

Make sure to ask your printer about turnaround times and additional costs associated with production or shipping, and choose packaging materials strong enough to protect them during transportation. Finishing touches like foiling or embossing add an element of sophistication, while pocket tabs and window cutouts provide holders for multiple documents if needed.

Know Your Audience

Who is your target audience? Keep their needs in mind when designing and printing your custom pocket folder. Think about what you want to communicate with your message and how it should be  presented in the folders .

Think about it: if your target audiences can discover the answers to their questions or find out what they need with one glance at your custom pocket folder, it will tell them a lot about you and your commitment to providing quality services. By considering the interests of those who will receive them, you can deliver a much more meaningful experience that will leave them wanting to know more about you and your company.

Fun Presentation Folder Design Elements

Looking to spruce up a standard folder? Why not add a few simple design elements like stripes around the top and bottom and make an ordinary folder extra-ordinary? Introducing aspects of your brand and logo into the folder itself can reinforce your brand message as well as create eye-catching colorful designs.

Do your design justice and liven it up with some stylish shapes – not only will you end up with something witty and eye-catching, but ultimately timeless too. You could also opt to try out a fun pattern on the inside of your pocket folders, like chevron, polka dots, or stripes.

Choose something that complements the overall design and keeps things interesting. If you are feeling particularly daring, why not emboss or foil your logo onto the outside? It’s all possible with custom pocket folders!

Using Photos the Right Way

Photos can help make an even bigger impact with a full-color printed standard folder – but you don’t want to go overboard. A few pictures here and there will get the job done.

Try showing off completed projects or including a professional portrait of you or your team. Talk about a competitive edge!

Hiring a photographer to take shots is also a great way to ensure your photos look their absolute best. After all, it never hurts to show you mean serious business! Whatever you do, make sure to keep it simple in order for photos to pop.

Professional Headshot

Of course, any custom folder wouldn’t be complete without individual flair, and that’s where the professional headshot comes in! Here’s  an excellent guide  for getting a winning professional photo for your folder and online profiles.

Be sure to include your business portrait alongside contact details – keep it small to not overwhelm the design. And for a 1- or 2-color printed folder, why not go the extra mile and print the perfect headshot in black and white? After all, they don’t call it ‘custom’ for anything!

Use Both Sides of the Folder

With full-color printed standard folders, you can take advantage of the front and back design space to ensure your brand stands out. Make a bold statement by carrying a big graphic or picture from one side of the folder to the other for complete visual symmetry.

We suggest laying it out on one of our folder templates to guarantee that your artwork is printed exactly how you want it. Double-check that the pieces fit together before you hit print! Another idea is to have the same branding element on both sides so it looks clean and professional.

Logo Advice for Folder Designs

Sometimes simple is better! Use your logo and nothing else for an eye-catching presentation folder that will get people talking. If you have a colorful logo, print it on white paper stock, so it stays nice and vibrant.

Do you have a crazy looking logo? Great! White space is key if you have a busy logo; this way, it’s still the focal point and can shine.

Are you in the middle of a logo revamp? Check out the  most iconic designs  through the years as inspiration.

For a professional look, choose a 3-color printed standard folder. Remind consumers who you are with a logo-driven presentation folder that is sure to leave an unforgettable impression!

Unconventional Placement

If you’re  designing a custom presentation  folder, be creative regarding logo placement! It’s essential to find the right balance of visibility and off-the-wall fun—no one wants their brand to blend in thoroughly.

And don’t forget your folder edge either—make sure to leave enough space between any printed artwork and the format of your foil-stamped folders so that nothing important gets cut off. Let your logo make a statement, and let it shine.

Consistent Branding Works Best

Always keep your branding consistent with every pocket folder marketing material you produce. Companies like Amazon understand this golden rule.

Bringing in over  $22 billion  a year, Amazon remains consistent with all of its branding colors and logos. You should do the same.

Try to use the same fonts, colors, and logos on all your items so that customers can easily recognize your company, even at a glance. Consistent branding will ensure that customers remember who you are and what you do – and it’ll also help build trust between your brand and potential customers.

Presentation Folder Design and Printing Mistakes to Avoid

Custom presentation folders are a must to give your bid a leg up over the competition. Ditch generic stock imagery and choose a full-color printed standard folder for maximum impact.

Who knows, even the most creative quip or play with words could be exactly what’s needed to land those big contracts! Save budget where you can by taking pictures yourself or engaging customer service people to design your bespoke art that truly reflects what your business is all about.

Spacing Your Folder Design

When it comes to custom presentation folders, don’t forget that during the cutting and folding process, a shift of up to 1/16in can occur. To avoid any potential design mishaps, we recommend avoiding solid lines along the edges of folds – instead, bleed the colored line or graphics through them so they will still look intentional regardless of any potential shifts.

Consider the Bleed

Bleed should be 1/8″ beyond the edge of the page, and image resolution must be a minimum of 300 pixels per inch (PPI) at the final size for offset printing. Images saved from the web are usually only 72ppi, so ensure your images are set up correctly before being sent off for production.

Color Palette Tips

A custom-printed presentation folder is an effective way to communicate your company’s professionalism and image. Carefully  selecting the color palette  for your folder can make a big difference in creating an impactful visual impression. It’s best to consider one or two colors to help your logo stand out.

If you need guidance on making the right color choices, try seeing what the competition is doing. What’s working for their colors, and how could yours be even better?

Also, place your logo in the business card slot so that it remains visible when a card is removed from the folder. This small detail can have a long-lasting impact on how people view your company and help ensure you are portrayed in a smart and professional light.

After all, you’ve worked hard for your brand – now it’s time to ensure everyone knows it! Choosing colors that evoke the right sentiment is key; blues and grays give off a calming feeling, while yellows and oranges can be inspiring.

Selecting the perfect combination of colors will help ensure customers feel positive about you and your company! And remember: they don’t call it ‘custom’ for anything!

So make sure you take full advantage of the printing options available and create something special that will really get people talking. Let your brand stand out from the crowd with an unforgettable custom folder design.

Rich Black Rule

Also, there’s the rich black rule. If you plan on having large black areas, use a rich black to prevent the area from looking washed out.

The formula for a rich black is C: 60 M: 40 Y: 40 K: 100. You can always ask a printing expert for advice on this rule, and anything else you’re curious about.

Always Include Contact Information

Let everyone know who you are and what you do! Add your contact information to your custom folders if your business card gets lost. Plus, spice up the back cover of your folder with a professional headshot- perfect for realtors!

Whether it’s a pocket, below the logo, or just a line at the bottom of the folder, make sure you include both phone and web options for clients to contact you with. Have fun with it, too!

You can get creative on how you present yourself- have a bold and witty tone, or use an inspiring quote depending on the feeling you want to evoke. Make sure your brand stands out however you choose to style it. With a custom presentation folder from PGprint, you can make sure everyone knows who you are!

Always include a list of the services you offer. This is a great chance to connect with potential customers and truly let them know what you can do.

Tell Your Company’s Story

Do you have an inspiring story about how your business got started? Share it! Your company’s history can be presented in a few sentences or bullet points, adding a special touch that clients may appreciate.

Share customer success stories or rave reviews from previous projects to show potential customers that you consistently deliver results! The power of positive word-of-mouth can be incredibly powerful for marketing your services.

Let users know what your product or service can do for them. Presenting your company’s benefits to potential customers is essential in driving sales and showing why they should choose you over the competition.

Completed projects are always a great bragging point! Showcase customer reviews by displaying them on your presentation folder design or include statistics from industry research sources. Not only does this show that your services work, but it also instills trust in potential customers.

Present in Graphs and Charts for Visual Appeal

Presenting facts and figures about your business visually effectively grabs attention and makes an impression. It’s easy to include graphs and charts that show success rates or other data related to your business.

When you’re designing a custom presentation folder, don’t forget to be creative and have fun! With the right combination of colors, words, and visuals, you can make sure people remember who you are when they look at your design. Take full advantage of the printing options available and make something truly special that will get people talking about your company!

Customize Your Printed Folders with Style and Care

Creating custom presentation folders isn’t just about making something that looks good – it’s also about conveying what your business stands for in an effortless way. With these tips in mind, you’ll be able to create an eye-catching presentation folder that will give your clients a lasting impression of your business.

The perfect presentation folder is only a few clicks away- so go ahead and get creative with your design today! Whether you need something professional or playful, there’s an option for everyone. PGprint is happy to provide you with a  customized quote now !

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Custom Presentations Folders For Businesses

High-quality presentation folders designed to meet the specific needs of your meeting or event will showcase your organizational skills and professionalism, while also highlighting your ideas in a cohesive and memorable way.

Whether your presentation folders are being given to prospective clients, board members or employees, they should act as an extension of your brand and represent your company properly.

Even internal meetings where documents are being shared are a good opportunity for using custom branded folders.

Well-designed, business folders make a positive and professional impression on everyone who sees them.

How Can I Use Presentation Folders?

Presentation folders can also be used as effective marketing tools . Instead of the often-used flyer or postcard, send business folders out to prospective customers.  Thanks to our numerous customization options, it’s easy to include a pocket for printed collateral or even a flash drive that contains promotional messages and a link to your company’s website. Custom presentation folders can also be printed with images and descriptions of the products or services that your business specializes in.

Ask us about samples, from simple and economical, to boardroom-ready solutions. Need a single pocket or multiple pockets? Is durability a concern?

You lay out the requirements and we’ll work together to select the format, stock and finishing techniques to make the statement you need to deliver. Your brand will leave an impression long after you leave the meeting and hand the folder to a potential customer or client. Your brand is bound to leave an impression long after you leave the meeting and hand the folder to a potential customer or client.

Contact us today to get started on creating custom folders for your next presentation, marketing campaign, tradeshow, or event. We look forward to helping your organization succeed with our custom printing , custom design and marketing services.

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Moscow ML Code Generation for Microsoft .Net

Nov 17, 2014

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Moscow ML Code Generation for Microsoft .Net. Niels Jørgen Kokholm Copenhagen Programming Language Seminar December 12th 2002. Moscow ML. Standard ML batch compiler (mosmlc) Standard ML Basis Library Interactive evaluation system (mosml) … Runs on CaML light runtime

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Presentation Transcript

Moscow ML Code Generation for Microsoft .Net Niels Jørgen Kokholm Copenhagen Programming Language Seminar December 12th 2002

Moscow ML • Standard ML batch compiler (mosmlc) • Standard ML Basis Library • Interactive evaluation system (mosml) • … • Runs on CaML light runtime • Written in Standard ML (and C) COPLAS

Microsoft .Net • Microsoft .NET Framework/ECMA CLI • Common Language Runtime (CLR) • Virtual “stack” machine specification similar to JVM • .NET Framework class libraries • Implementations: • MS .NET SDK • MS SSCLI (rotor) • Mono • DotGNU Portable.NET COPLAS

What • Work in progress • With Peter Sestoft • Long time goal: port Moscow ML to CLR • Started as four week project at ITU • May ’02 Andrzej Wasowski/PS COPLAS

Why • Assess usability of CLR as execution platform for functional languages and the portability of Moscow ML • Expand the range of HW/SW platforms on which Moscow ML run (or avoid porting CaML Light) • Leverage the safety and productivity potential of strongly typed languages in high-end, distributed, XML-aware, E-yada yada yada • Learn about code generation in a non-toy setting and about .NET COPLAS

Plan • Overall plan • Feasibility study • Can it be done with reasonable performance • CLR code generation • For pure Standard ML programs • Basis Library part 1 • Parts used by compiler • Bootstrap compiler • Interactive system • Basis Library part 2 COPLAS

Status • CLR code generation + library part .3 • May 2002 • Bootstrap compiler • October 2002 • No floating point types, quote/antiquote, … • No complete regression test • Performance compared to current Moscow ML • Small code benchmarks: 1-4 times as slow • Bootstrapped compiler: 5 times as slow  COPLAS

Related work • Moscow ML on JVM • Peter Berthelsen, master thesis 1998 • SML.NET • Andrew Kennedy, Claudio Russo, Nick Benton (MS Research), released June 2002 • Standard ML compiler on CLR • Bootstrapped from SML/NJ • F# • Don Syme, MS Research • O’CaML on CLR COPLAS

CaML light vs. CLR COPLAS

Moscow ML Code Generation • Parsing, typecheck, translation • Compilation: • Closure splitting • Expression compilation • Byte code emission COPLAS

Changing the backend 1 • Textual assembler vs RTCG? • Verifiable or unverifiable code? • Efficiency COPLAS

Changing the backend 2 • Representation of run time values • Correct tail recursion • Exception handling • Boxing of primitive types COPLAS

Runtime value representation COPLAS

Closures COPLAS

Exception handling COPLAS

Boxing of primitive types COPLAS

Performance comparisons COPLAS

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Microsoft .NET

Microsoft .NET Gaurav Gupta Dinesh Chandnani CSc 630 Spring 2002 Acknowledgements Microsoft MSDN http://www.msdn.microsoft.com/library Microsoft GotDotNet http://www.gotdotnet.com Sun Microsystems http://www.java.sun.com Csharp Help http://www.csharphelp.com Sam Gentiles Website

1.33k views • 69 slides

Code generation

Code generation. Our book's target machine (appendix A): opcode source1 , source2 , destination add r1, r2, r3 addI r1, c, r2 loadI c, r2 load r1, r2 loadAI r1, c, r2 // r2 := *(r1+c) loadAO r1, r2, r3 i2i r1, r2 // r2 := r1 (for integers)

375 views • 13 slides

Code Generation

Code Generation. Mooly Sagiv html://www.cs.tau.ac.il/~msagiv/courses/wcc11-12.html. Chapter 4. Basic Compiler Phases. Code Generation. Transform the AST into machine code Several phases Many IRs exist Machine instructions can be described by tree patterns

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Microsoft .NET. Object Oriented Software Engineering Course Presentation Murat Can Ganiz 04/01/2004. Agenda. .NET C# .NET vs. J2EE (C# vs. Java) Any .NET or C# programmers here?. Definition….

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Microsoft .NET. Development Platform Overview Erik Sargent May 16, 2002. Outline. What is .NET? - Microsoft’s Strategy Under the Hood Security & Managed Code ASP.NET Cross-Language Debugging Zero-Footprint Desktop Deployment. What is .NET? A comprehensive XML Web Services platform.

463 views • 27 slides

Code Generation. Code generation. Source Code. Front end. Code Optimizer. Code Generator. Intermediate Code. Intermediate Code. Symbol Table. Target Code. Code generator. Back end compiler module Takes IR as input Produces target code

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Code Generation. Gülfem Savrun Yeniçeri CS 142 (b) 02/26/2013. Code Generation. Translates intermediate representation into machine code Generated code is target specific x86 ARM. Code Generation. . class file. Parser. SSA Generator. Optimizations. Register Allocator.

370 views • 11 slides

Microsoft .NET. A platform that can be used for building and running windows and web applications such that the software is platform and device-independent and data are available over the Internet. .NET framework .NET Enterprise Servers (windows 200, SQL server, BizTalk) Visual Studio .NET

269 views • 12 slides

Code Generation. Compiler Baojian Hua [email protected]. Middle and Back End. translation. AST. IR1. translation. IR2. other IR and translation. asm. Back-end Structure. instruction selector. IR. Assem. register allocator. TempMap. instruction scheduler. Assem. Recap.

836 views • 70 slides

Code Generation for UML

Code Generation for UML. Morgan Bird Tom Lilley Lauren Revard Min Deng, Sascha Konrad, Karli L ópez Dr. Betty H.C. Cheng. Outline. Background Project Overview Approach Validation Conclusions Demonstration. Background. Unified Modeling Language. Abbreviated “UML”

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Microsoft .Net

Microsoft .Net. Jim Fawcett CSE687 – Object Oriented Design Spring 2002. The Service Bazaar. Microsoft and Sun seem to have a vision of the web as a bazaar of services, as well as products.

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Code Generation. CS 540 George Mason University. Compiler Architecture. Intermediate Language. Intermediate Language. Scanner (lexical analysis). Parser (syntax analysis). Semantic Analysis (IC generator). Code Optimizer. Code Generator. Source language. Target language.

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Microsoft. NET

Microsoft. NET. Microsoft introduced .NET technology to provide : Support for previous versions of ASP Ease of integration between ASP.NET and ASP A simpler programming model No need to keep binary compatibility between different versions of components “DLL Hell”

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Code Generation. Data Dependency Graph. (a) t1 := ld(x); (b) t2 := t1 + 4; (c) t3 := t1 * 8; (d) t4 := t1 - 4; (e) t5 := t1 / 2; (f) t6 := t2 * t3; (g) t7 := t4 - t5; (h) t8 := t6 * t7; (i) st(y,t8);. B3. a. b. c. d. e. Data Dependency Graph. (a) t1 := ld(x);

667 views • 63 slides

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Russia summons the American ambassador over a deadly attack that Moscow says used US-made missiles

The Associated Press

Associated Press

The Russian Foreign Ministry summoned the American ambassador on Monday to protest what it says was the use of U.S.-made advanced missiles in a Ukrainian attack on Russian-annexed Crimea that reportedly killed four people and wounded more than 150.

Washington “has effectively become a party” to the war on Ukraine’s side, the ministry said in a statement, adding, “Retaliatory measures will certainly follow.” It did not elaborate.

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There was no immediate comment from U.S. or Ukrainian officials. The Associated Press could not independently verify Russia's claims about the missiles used.

Kyiv’s forces have relied heavily on Western-supplied weaponry since Russia’s invasion more than three years ago. The military aid has been crucial in allowing Ukraine to hold the Kremlin’s army at bay, with few major changes along the 1,000-kilometer (620-mile) front line in eastern and southern Ukraine for many months.

Some Western countries have hesitated over providing more — and more sophisticated — help for Kyiv’s army because of concerns about potentially provoking the Kremlin. But as Ukraine has at times struggled to hold the line against Russia’s bigger and better-equipped military, Western leaders have gradually relented and granted more support.

In the latest key development, the Pentagon said last week that Ukraine’s military is being allowed to use longer-range missiles provided by the U.S. to strike targets inside Russia if it is acting in self-defense. Since the outset of the war, the U.S. had maintained a policy of not allowing Ukraine to use the weapons it provided to hit targets on Russian soil for fear of further escalating the conflict.

Crimea, which Russian annexed from Ukraine in 2014 in a move that most of the world rejected as unlawful, long had been declared a fair target for Ukraine by its Western allies.

Russian authorities said that the dead in Sunday’s attack included two children who were hit by falling debris from Ukrainian missiles that were shot down over a coastal area in Sevastopol, a port city in Crimea. It said cluster munitions , which critics say harm more civilians than combatants, were also used.

Russia said the missiles were U.S.-made ATACMS , a long-range, guided missile. It summoned U.S. Ambassador Lynne Tracy to the Foreign Ministry.

The targeting and “mission input” for such missile attacks is carried out by U.S. military experts, the ministry statement alleged, saying the United States bears “equal responsibility for this outrage” with the Ukrainian authorities.

It went on to say that “allowing strikes deep inside the Russian territory will not be left unanswered.”

Meanwhile, the Russian Defense Ministry on Monday reported striking a “major logistical hub” of the Ukrainian military that held Western-supplied missiles and other weapons.

It said the strike was carried out by warplanes, drones, ground-launched missiles and artillery. The ministry didn’t name its location.

Follow AP’s coverage of the war in Ukraine at https://apnews.com/hub/russia-ukraine

Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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Russia summons the american ambassador over a deadly attack that moscow says used us-made missiles.

The Associated Press

Associated Press

The Russian Foreign Ministry summoned the American ambassador on Monday to protest what it says was the use of U.S.-made advanced missiles in a Ukrainian attack on Russian-annexed Crimea that reportedly killed four people and wounded more than 150.

Washington “has effectively become a party” to the war on Ukraine’s side, the ministry said in a statement, adding, “Retaliatory measures will certainly follow.” It did not elaborate.

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There was no immediate comment from U.S. or Ukrainian officials. The Associated Press could not independently verify Russia's claims about the missiles used.

Kyiv’s forces have relied heavily on Western-supplied weaponry since Russia’s invasion more than three years ago. The military aid has been crucial in allowing Ukraine to hold the Kremlin’s army at bay, with few major changes along the 1,000-kilometer (620-mile) front line in eastern and southern Ukraine for many months.

Some Western countries have hesitated over providing more — and more sophisticated — help for Kyiv’s army because of concerns about potentially provoking the Kremlin. But as Ukraine has at times struggled to hold the line against Russia’s bigger and better-equipped military, Western leaders have gradually relented and granted more support.

In the latest key development, the Pentagon said last week that Ukraine’s military is being allowed to use longer-range missiles provided by the U.S. to strike targets inside Russia if it is acting in self-defense. Since the outset of the war, the U.S. had maintained a policy of not allowing Ukraine to use the weapons it provided to hit targets on Russian soil for fear of further escalating the conflict.

Crimea, which Russian annexed from Ukraine in 2014 in a move that most of the world rejected as unlawful, long had been declared a fair target for Ukraine by its Western allies.

Russian authorities said that the dead in Sunday’s attack included two children who were hit by falling debris from Ukrainian missiles that were shot down over a coastal area in Sevastopol, a port city in Crimea. It said cluster munitions , which critics say harm more civilians than combatants, were also used.

Russia said the missiles were U.S.-made ATACMS , a long-range, guided missile. It summoned U.S. Ambassador Lynne Tracy to the Foreign Ministry.

The targeting and “mission input” for such missile attacks is carried out by U.S. military experts, the ministry statement alleged, saying the United States bears “equal responsibility for this outrage” with the Ukrainian authorities.

It went on to say that “allowing strikes deep inside the Russian territory will not be left unanswered.”

Meanwhile, the Russian Defense Ministry on Monday reported striking a “major logistical hub” of the Ukrainian military that held Western-supplied missiles and other weapons.

It said the strike was carried out by warplanes, drones, ground-launched missiles and artillery. The ministry didn’t name its location.

Follow AP’s coverage of the war in Ukraine at https://apnews.com/hub/russia-ukraine

Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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Russia summons the american ambassador over a deadly attack that moscow says used us-made missiles.

The Associated Press

Associated Press

The Russian Foreign Ministry summoned the American ambassador on Monday to protest what it says was the use of U.S.-made advanced missiles in a Ukrainian attack on Russian-annexed Crimea that reportedly killed four people and wounded more than 150.

Washington “has effectively become a party” to the war on Ukraine’s side, the ministry said in a statement, adding, “Retaliatory measures will certainly follow.” It did not elaborate.

Recommended Videos

There was no immediate comment from U.S. or Ukrainian officials. The Associated Press could not independently verify Russia's claims about the missiles used.

Kyiv’s forces have relied heavily on Western-supplied weaponry since Russia’s invasion more than three years ago. The military aid has been crucial in allowing Ukraine to hold the Kremlin’s army at bay, with few major changes along the 1,000-kilometer (620-mile) front line in eastern and southern Ukraine for many months.

Some Western countries have hesitated over providing more — and more sophisticated — help for Kyiv’s army because of concerns about potentially provoking the Kremlin. But as Ukraine has at times struggled to hold the line against Russia’s bigger and better-equipped military, Western leaders have gradually relented and granted more support.

In the latest key development, the Pentagon said last week that Ukraine’s military is being allowed to use longer-range missiles provided by the U.S. to strike targets inside Russia if it is acting in self-defense. Since the outset of the war, the U.S. had maintained a policy of not allowing Ukraine to use the weapons it provided to hit targets on Russian soil for fear of further escalating the conflict.

Crimea, which Russian annexed from Ukraine in 2014 in a move that most of the world rejected as unlawful, long had been declared a fair target for Ukraine by its Western allies.

Russian authorities said that the dead in Sunday’s attack included two children who were hit by falling debris from Ukrainian missiles that were shot down over a coastal area in Sevastopol, a port city in Crimea. It said cluster munitions , which critics say harm more civilians than combatants, were also used.

Russia said the missiles were U.S.-made ATACMS , a long-range, guided missile. It summoned U.S. Ambassador Lynne Tracy to the Foreign Ministry.

The targeting and “mission input” for such missile attacks is carried out by U.S. military experts, the ministry statement alleged, saying the United States bears “equal responsibility for this outrage” with the Ukrainian authorities.

It went on to say that “allowing strikes deep inside the Russian territory will not be left unanswered.”

Meanwhile, the Russian Defense Ministry on Monday reported striking a “major logistical hub” of the Ukrainian military that held Western-supplied missiles and other weapons.

It said the strike was carried out by warplanes, drones, ground-launched missiles and artillery. The ministry didn’t name its location.

Follow AP’s coverage of the war in Ukraine at https://apnews.com/hub/russia-ukraine

Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

Click here to take a moment and familiarize yourself with our Community Guidelines.

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Russia summons the American ambassador over a deadly attack that Moscow says used US-made missiles

The Associated Press

Associated Press

The Russian Foreign Ministry summoned the American ambassador on Monday to protest what it says was the use of U.S.-made advanced missiles in a Ukrainian attack on Russian-annexed Crimea that reportedly killed four people and wounded more than 150.

Washington “has effectively become a party” to the war on Ukraine’s side, the ministry said in a statement, adding, “Retaliatory measures will certainly follow.” It did not elaborate.

Recommended Videos

There was no immediate comment from U.S. or Ukrainian officials. The Associated Press could not independently verify Russia's claims about the missiles used.

Kyiv’s forces have relied heavily on Western-supplied weaponry since Russia’s invasion more than three years ago. The military aid has been crucial in allowing Ukraine to hold the Kremlin’s army at bay, with few major changes along the 1,000-kilometer (620-mile) front line in eastern and southern Ukraine for many months.

Some Western countries have hesitated over providing more — and more sophisticated — help for Kyiv’s army because of concerns about potentially provoking the Kremlin. But as Ukraine has at times struggled to hold the line against Russia’s bigger and better-equipped military, Western leaders have gradually relented and granted more support.

In the latest key development, the Pentagon said last week that Ukraine’s military is being allowed to use longer-range missiles provided by the U.S. to strike targets inside Russia if it is acting in self-defense. Since the outset of the war, the U.S. had maintained a policy of not allowing Ukraine to use the weapons it provided to hit targets on Russian soil for fear of further escalating the conflict.

Crimea, which Russian annexed from Ukraine in 2014 in a move that most of the world rejected as unlawful, long had been declared a fair target for Ukraine by its Western allies.

Russian authorities said that the dead in Sunday’s attack included two children who were hit by falling debris from Ukrainian missiles that were shot down over a coastal area in Sevastopol, a port city in Crimea. It said cluster munitions , which critics say harm more civilians than combatants, were also used.

Russia said the missiles were U.S.-made ATACMS , a long-range, guided missile. It summoned U.S. Ambassador Lynne Tracy to the Foreign Ministry.

The targeting and “mission input” for such missile attacks is carried out by U.S. military experts, the ministry statement alleged, saying the United States bears “equal responsibility for this outrage” with the Ukrainian authorities.

It went on to say that “allowing strikes deep inside the Russian territory will not be left unanswered.”

Meanwhile, the Russian Defense Ministry on Monday reported striking a “major logistical hub” of the Ukrainian military that held Western-supplied missiles and other weapons.

It said the strike was carried out by warplanes, drones, ground-launched missiles and artillery. The ministry didn’t name its location.

Follow AP’s coverage of the war in Ukraine at https://apnews.com/hub/russia-ukraine

Copyright 2024 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.