Persuasive Essay

Persuasive Essays About Social Media

Last updated on: Jan 2, 2024

Learning From Pros To Write Persuasive Essays About Social Media

By: Donna C.

Reviewed By: Jacklyn H.

Published on: Jan 26, 2023

Persuasive Essays About Social Media

Writing a persuasive essay about social media can be tough. Most people want to make sure they convince their readers of their argument without coming across as aggressive. 

We’ve gathered some examples you can use to write a persuasive essay about social media. 

They will show you how to structure your argument, choose evidence, and avoid common mistakes. 

With our help, you'll be able to write a convincing essay that will get your reader's attention.

Let’s get started!

Persuasive Essays About Social Media

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What is a Persuasive Essay?

A persuasive essay tries to convince readers to accept your point of view or opinion on a particular topic. 

You must take a stand, support it with facts and evidence, and explain why it's the right viewpoint. 

It's not enough to just give an opinion; you need to back it up with data and research. 

Persuasive essays are usually written as argumentative essays, so you must develop a thesis statement and support it with evidence. 

Writing a persuasive essay can be difficult. Using strong logic and careful arguments can convince your readers to see things from your perspective.

How to start a Persuasive essay about social media?

Here’s how you can start a persuasive essay:

  • Start your persuasive essay about social networking sites by introducing the issue and outlining why it matters. 
  • Explain the potential implications of unrestricted access to social media and how that could affect our society. 
  • Take a stance on the issue, supporting it with evidence from reliable sources. 
  • Discuss ways social media can be used to benefit our lives, as well as possible risks associated with its use. 
  • End your persuasive essay with a call to action, encouraging readers to make informed decisions about social media usage.

Need help in starting your essay? See how you can create a persuasive essay outline .

Remember, the main goal of your essay is to persuade readers to consider your point of view.

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Here is an example to show you how to write an introduction:

Persuasive essay about social media introduction

Not sure on how to write the intro? Watch this video to write a perfect introduction.

Persuasive Essay Examples About Social Media 

Social media has become an integral part of our lives. It's time to understand its power and impact. 

Let’s start with a simple persuasive essay about social media.


Social media has become an undeniable presence in our lives. From how we communicate to how we consume news and entertainment, it's hard to imagine life without some form of social platform. But too much of a good thing can have its drawbacks, and social media is no exception. 

On the one hand, social media allows us to stay connected with friends and family, share ideas, and even keep up to date on current events. But on the other hand, it can be a distraction from real-life activities and be used for cyberbullying or malicious gossip. It’s important to know how much time we spend online and who we interact with to ensure we benefit from social media. 

That being said, there is no doubt that social media has the power to be used for good. It can provide a platform to share positive messages, organize movements and campaigns, or simply spread joy through funny videos and pictures. We must remember to use it mindfully and responsibly so it can continue to be an impactful tool for connecting us all. 

So, the next time you open a social media app, take a moment to reflect and see how you want to use it. Is it to stay engaged with friends and family or another form of procrastination? In either case, remember that social media can be a powerful tool, so let’s ensure we use it for good. 

It’s up to us to make sure that social media is used in a way that benefits us all! Let’s make sure we take advantage of this amazing platform and use it to do something positive. After all, with great power comes great responsibility. 

Here are a few persuasive essay examples that showcase the potential of social media positively and negatively. 

Persuasive essay about social media addiction

Persuasive essay about social media platforms are a danger to our privacy

Persuasive essay about social media - beneficial or harmful

Persuasive essay about social media privacy

Examples Of Argumentative Essay About Social Media

It's clear that social media has changed how we interact and communicate with others. So it's no surprise that this topic makes for an excellent argumentative essay. 

Here are some examples of argumentative essays about social media that you can use as inspiration to get started: 

Argumentative essay about social media advantages and disadvantages

Argumentative essay about social media addiction

Argumentative essay about social media on students

Looking for more sample PDFs? Take a look at these persuasive essay examples !

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Persuasive Essay Topics About Social Media

Here are some ideas for persuasive essay topics about social media: 

  • Should governments be able to control the content that appears on social networks? 
  • How can companies protect their data from hackers and other malicious actors on social media platforms? 
  • How has social media impacted real-life relationships between individuals and groups?
  • Are influencers a powerful tool of persuasion, or are they a threat to democracy? 
  • How can schools and universities use social media responsibly in the classroom? 
  • Should employers be allowed to monitor their employees' use of social media during work hours? 
  • Is the current data privacy landscape sufficient to protect individual users on social networks?
  • Should businesses be held accountable for their social media content? 
  • How have the algorithms used by social media companies impacted our lives? 
  • What are the ethical implications of using targeted advertising based on user data collected from social networks? 

Need more options? Here are some more persuasive essay topics for you!

Let’s sum it up!

Social media isn't going away anytime soon, and lots of people need to understand the benefits and dangers of using it. 

By writing a persuasive essay about social media, you can help others become more aware of both sides of the issue.

Our examples make it easier for people to make an informed decision about how to use it responsibly. 

Make your voice heard and write a persuasive essay about social media today. 

Are you looking for an essay writer who can craft an argument that will make your reader stand up and listen? 

SharkPapers.com has got you covered!

Our essay writing service is designed to help you create the perfect argument supported by expert-level research and compelling evidence.

We understand how important it is to ensure your essay is persuasive. 

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Let our persuasive essay writer craft the perfect argument for you today!

Frequently Asked Questions

What are some good persuasive essay topics.

When choosing a topic, you need something interesting that grabs the reader’s attention. 

Here are some great topics for your next persuasive essay: 

1. Should schools have mandatory uniforms?  2. Should students be allowed to use cell phones in class?  3. Should we get rid of teacher tenure?  4. Is gun control an effective way to reduce crime rates?  5. Do video games lead to violence among teens? 

How do you write an introduction for social media essay?

The main purpose of an introduction is to provide a general overview of the topic and spark interest in readers. So it should be concise yet intriguing.

To give you an idea, here are some advice and tips on how to write an effective introduction:

1. Start with a hook 2. Provide background information  3. Include relevant research studies 4. Mention central points

What is a good title for a social media essay?

If you're looking for a great title for a social media essay, why not consider this:

"The Impact of Social Media on Our Lives: A Detailed Analysis". 

Donna C.

Law, Education

Donna writes on a broad range of topics, but she is mostly passionate about social issues, current events, and human-interest stories. She has received high praise for her writing from both colleagues and readers alike. Donna is known in her field for creating content that is not only professional but also captivating.

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Public Speaking Tips & Speech Topics

How to Write an Outline for a Persuasive Speech, with Examples

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Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

How to Write an Outline for a Persuasive Speech, with Examples intro image

Persuasive speeches are one of the three most used speeches in our daily lives. Persuasive speech is used when presenters decide to convince their presentation or ideas to their listeners. A compelling speech aims to persuade the listener to believe in a particular point of view. One of the most iconic examples is Martin Luther King’s ‘I had a dream’ speech on the 28th of August 1963.

In this article:

What is Persuasive Speech?

Here are some steps to follow:, persuasive speech outline, final thoughts.

Man Touches the Word Persuasion on Screen

Persuasive speech is a written and delivered essay to convince people of the speaker’s viewpoint or ideas. Persuasive speaking is the type of speaking people engage in the most. This type of speech has a broad spectrum, from arguing about politics to talking about what to have for dinner. Persuasive speaking is highly connected to the audience, as in a sense, the speaker has to meet the audience halfway.

Persuasive Speech Preparation

Persuasive speech preparation doesn’t have to be difficult, as long as you select your topic wisely and prepare thoroughly.

1. Select a Topic and Angle

Come up with a controversial topic that will spark a heated debate, regardless of your position. This could be about anything. Choose a topic that you are passionate about. Select a particular angle to focus on to ensure that your topic isn’t too broad. Research the topic thoroughly, focussing on key facts, arguments for and against your angle, and background.

2. Define Your Persuasive Goal

Once you have chosen your topic, it’s time to decide what your goal is to persuade the audience. Are you trying to persuade them in favor of a certain position or issue? Are you hoping that they change their behavior or an opinion due to your speech? Do you want them to decide to purchase something or donate money to a cause? Knowing your goal will help you make wise decisions about approaching writing and presenting your speech.

3. Analyze the Audience

Understanding your audience’s perspective is critical anytime that you are writing a speech. This is even more important when it comes to a persuasive speech because not only are you wanting to get the audience to listen to you, but you are also hoping for them to take a particular action in response to your speech. First, consider who is in the audience. Consider how the audience members are likely to perceive the topic you are speaking on to better relate to them on the subject. Grasp the obstacles audience members face or have regarding the topic so you can build appropriate persuasive arguments to overcome these obstacles.

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4. Build an Effective Persuasive Argument

Once you have a clear goal, you are knowledgeable about the topic and, have insights regarding your audience, you will be ready to build an effective persuasive argument to deliver in the form of a persuasive speech. 

Start by deciding what persuasive techniques are likely to help you persuade your audience. Would an emotional and psychological appeal to your audience help persuade them? Is there a good way to sway the audience with logic and reason? Is it possible that a bandwagon appeal might be effective?

5. Outline Your Speech

Once you know which persuasive strategies are most likely to be effective, your next step is to create a keyword outline to organize your main points and structure your persuasive speech for maximum impact on the audience.

Start strong, letting your audience know what your topic is, why it matters and, what you hope to achieve at the end of your speech. List your main points, thoroughly covering each point, being sure to build the argument for your position and overcome opposing perspectives. Conclude your speech by appealing to your audience to act in a way that will prove that you persuaded them successfully. Motivation is a big part of persuasion.

6. Deliver a Winning Speech

Select appropriate visual aids to share with your audiences, such as graphs, photos, or illustrations. Practice until you can deliver your speech confidently. Maintain eye contact, project your voice and, avoid using filler words or any form of vocal interference. Let your passion for the subject shine through. Your enthusiasm may be what sways the audience. 

Close-Up of Mans Hands Persuading Someone

Topic: What topic are you trying to persuade your audience on?

Specific Purpose:  

Central idea:

  • Attention grabber – This is potentially the most crucial line. If the audience doesn’t like the opening line, they might be less inclined to listen to the rest of your speech.
  • Thesis – This statement is used to inform the audience of the speaker’s mindset and try to get the audience to see the issue their way.
  • Qualifications – Tell the audience why you are qualified to speak about the topic to persuade them.

After the introductory portion of the speech is over, the speaker starts presenting reasons to the audience to provide support for the statement. After each reason, the speaker will list examples to provide a factual argument to sway listeners’ opinions.

  • Example 1 – Support for the reason given above.
  • Example 2 – Support for the reason given above.

The most important part of a persuasive speech is the conclusion, second to the introduction and thesis statement. This is where the speaker must sum up and tie all of their arguments into an organized and solid point.

  • Summary: Briefly remind the listeners why they should agree with your position.
  • Memorable ending/ Audience challenge: End your speech with a powerful closing thought or recommend a course of action.
  • Thank the audience for listening.

Persuasive Speech Outline Examples

Male and Female Whispering into the Ear of Another Female

Topic: Walking frequently can improve both your mental and physical health.

Specific Purpose: To persuade the audience to start walking to improve their health.

Central idea: Regular walking can improve your mental and physical health.

Life has become all about convenience and ease lately. We have dishwashers, so we don’t have to wash dishes by hand with electric scooters, so we don’t have to paddle while riding. I mean, isn’t it ridiculous?

Today’s luxuries have been welcomed by the masses. They have also been accused of turning us into passive, lethargic sloths. As a reformed sloth, I know how easy it can be to slip into the convenience of things and not want to move off the couch. I want to persuade you to start walking.

Americans lead a passive lifestyle at the expense of their own health.

  • This means that we spend approximately 40% of our leisure time in front of the TV.
  • Ironically, it is also reported that Americans don’t like many of the shows that they watch.
  • Today’s studies indicate that people were experiencing higher bouts of depression than in the 18th and 19th centuries, when work and life were considered problematic.
  • The article reports that 12.6% of Americans suffer from anxiety, and 9.5% suffer from severe depression.
  • Present the opposition’s claim and refute an argument.
  • Nutritionist Phyllis Hall stated that we tend to eat foods high in fat, which produces high levels of cholesterol in our blood, which leads to plaque build-up in our arteries.
  • While modifying our diet can help us decrease our risk for heart disease, studies have indicated that people who don’t exercise are at an even greater risk.

In closing, I urge you to start walking more. Walking is a simple, easy activity. Park further away from stores and walk. Walk instead of driving to your nearest convenience store. Take 20 minutes and enjoy a walk around your neighborhood. Hide the TV remote, move off the couch and, walk. Do it for your heart.

Thank you for listening!

Topic: Less screen time can improve your sleep.

Specific Purpose: To persuade the audience to stop using their screens two hours before bed.

Central idea: Ceasing electronics before bed will help you achieve better sleep.

Who doesn’t love to sleep? I don’t think I have ever met anyone who doesn’t like getting a good night’s sleep. Sleep is essential for our bodies to rest and repair themselves.

I love sleeping and, there is no way that I would be able to miss out on a good night’s sleep.

As someone who has had trouble sleeping due to taking my phone into bed with me and laying in bed while entertaining myself on my phone till I fall asleep, I can say that it’s not the healthiest habit, and we should do whatever we can to change it.

  • Our natural blue light source is the sun.
  • Bluelight is designed to keep us awake.
  • Bluelight makes our brain waves more active.
  • We find it harder to sleep when our brain waves are more active.
  • Having a good night’s rest will improve your mood.
  • Being fully rested will increase your productivity.

Using electronics before bed will stimulate your brainwaves and make it more difficult for you to sleep. Bluelight tricks our brains into a false sense of daytime and, in turn, makes it more difficult for us to sleep. So, put down those screens if you love your sleep!

Thank the audience for listening

A persuasive speech is used to convince the audience of the speaker standing on a certain subject. To have a successful persuasive speech, doing the proper planning and executing your speech with confidence will help persuade the audience of your standing on the topic you chose. Persuasive speeches are used every day in the world around us, from planning what’s for dinner to arguing about politics. It is one of the most widely used forms of speech and, with proper planning and execution, you can sway any audience.

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14.6 Sample Persuasive Speech Outlines

Sample Outline : Persuasive Speech Using Topical Pattern

By Janet Aguilar

Specific Purpose: To persuade my classmates to eliminate their Facebook use.

Introduction: There she was late into the night, still wide awake staring at her phone’s screen. In fact, she had to be at work early in the morning, but scrolling through her Facebook account kept her awake. That girl was me before I deactivated my Facebook account. I honestly could not tell you how many hours I spent on Facebook. In the survey that I presented to you all, one person admitted to spending “too much” time on Facebook. That was me in the past; I spent too much time on Facebook. Time is precious, and once it is gone it does not return. So why do you spend precious time on Facebook? Time that could be spent with family, resting, or just being more productive.

Thesis/Preview: Facebook users should eliminate their usage because Facebook can negatively affect their relationships with others, their sleeping patterns and health, and their ability to focus on school work.

I. Family relationships can be affected by your Facebook usage.

A. In the survey conducted in class, 11 of 15 students confessed to having ignored someone while they were speaking.

1. Found myself ignoring my children while they spoke.

2. Noticed other people doing the same thing especially in parks and restaurants.

B. According to Lynn Postell-Zimmerman on hg.org, Facebook has become a leading cause for divorce.

C. In the United States, 1 in 5 couples mentioned Facebook as a reason for divorce in 2009.

Transition: We have discussed how Facebook usage can lead to poor relationships with people, next we will discuss how Facebook can affect your sleep patterns and health.

II. Facebook usage can negatively affect your sleep patterns and health.

A. Checking Facebook before bed.

1. In my survey 11 students said they checked their Facebook account before bed.

2. Staying on Facebook for long hours before bed.

B. Research has shown that Facebook can cause depression, anxiety, and addiction.

1. According to researchers Steels, Wickham and Acitelli in an article in the Journal of Social & Clinical Psychology titled “Seeing everyone else’s highlight reels: How Facebook usage is linked to depressive symptoms,” because Facebook users only view the positive of their friend’s life, they become unhappy with their life and it can lead to becoming depressed and unhappy.

2. Marissa Maldonado on psychcentral.com concluded from recent studies that “Facebook increases people’s anxiety levels by making them feel inadequate and generating excess worry and stress.”

3. Facebook addiction is a serious issue, according to the article “Too much Facebook leads to anger and depression” found on cnn.com and written by Cara Reedy.

a. Checking Facebook everywhere we go is a sign of addiction

b. Not being able to deactivate your Facebook account.

Transitions: Many of you have probably never thought of Facebook as a threat to your health, but we will now review how it can affect you as a college student.

III. Facebook negatively affects students.

A. I often found myself on Facebook instead of doing schoolwork.

B. I was constantly checking Facebook, which takes away from study time.

C. I also found myself checking Facebook while in class, which can lead to poor grades and getting in trouble with the professor.

D. A study of over 1,800 college students showed a negative relationship between amount of Facebook time and GPA, as reported by Junco in a 2012 article titled “Too much face and not enough books” from the journal Computers and Human Behavior.

Conclusion: In conclusion, next time you log on to Facebook, try deactivating your account for a few days and see the difference. You will soon see how it can bring positive changes in your family relationships, will avoid future health problems, will help you sleep better, and will improve your school performance. Instead of communicating through Facebook, try visiting or calling your close friends. Deactivating my account truly helped me, and I can assure you we all can survive without Facebook.

Junco, R. (2012). Too much face and not enough books: The relationship between multiple indices of Facebook use and academic performance.  Computers in Human Behavior, 28(1), 187-198.

Maldonado, M. (2014). The anxiety of Facebook. Psych Central. Retrieved from http://psychcentral.com/lib/the-anxiety-of-facebook/

Postell-Zimmerman, L. (1995–2015). Facebook has become a leading cause in divorce cases . HG.org. Retrieved from http://www.hg.org/article.asp?id=27803

Reedy, C. (2015, March 2). Too much Facebook leads to envy and depression . CNNMoney. Retrieved from http://money.cnn.com/2015/03/02/technology/facebook-envy/

Steers, M. L. N., Wickham, R. E., & Acitelli, L. K. (2014). Seeing everyone else’s highlight reels: How Facebook usage is linked to depressive symptoms . Journal of Social and Clinical Psychology, 33(8), 701-731. DOI:10.1521/jscp.2014.33.8.701

Sample Outline : Persuasive Speech Using Monroe’s Motivated Sequence Pattern Speech to Actuate: Sponsoring a Child in Poverty

Specific Purpose: To actuate my audience to sponsor a child through an agency such as Compassion International.

Introduction (Attention Step)

I. How much is $38? That answer depends on what you make, what you are spending it for, and what you get back for it. (Grabber)

II. $38 per month breaks down to a little more than $1.25 per day, which is probably what you spend on a snack or soda in the break room. For us, it’s not very much. (Rapport)

III. I found out that I can provide better health care, nutrition, and even education for a child in Africa, South America, or Asia for $38 per month by sponsoring a child through Compassion International. (Credibility)

IV. If I can do it, maybe you can too: (Bridge)

Thesis: Through a minimal donation each month, you can make the life of a child in the developing world much better.

Preview: In the next few minutes, I would like to discuss the problem, the work of organizations that offer child sponsorships, how research shows they really do alleviate poverty, and what you can do to change the life of a child.

I. The problem is the continued existence and effects of poverty. (Need Step)

A. Poverty is real and rampant in much of the world.

1. According to a 2018 report of the Secretary General of the United Nations, 9.2% of the world lives on less than $1.90 per day.

a. That is 600 million people on the planet.

2. This number is supported by the World Poverty clock of the World Data Lab, which states that 8% of the world’s population lives in extreme poverty.

a. The good news is that this number is one third of what it was in 1990, mostly due to the rising middle class in Asia.

b. The bad news is that 70% of the poor will live in Africa, with Nigeria labeled the “Poverty Capital of the World,” according to the Brookings Institute.

B. Poverty means children do not get adequate health care.

1. One prevalent but avoidable disease is malaria, which takes the lives of 3000 children every day, according to UNICEF.

2. According to the World Health Organization, diarrheal diseases claimed 2.46 million lives in 2012 and is the second leading cause of death of children under 5.

C. Poverty means children do not get adequate nutrition, as stated in a report from UNICEF.

1. Inadequate nutrition leads to stunted growth.

2. Undernutrition contributes to more than one third of all deaths in children under the age of five.

D. Poverty means children are unlikely to reach adult age, according to the CIA World Factbook quoted on the Info please website.

1. Child mortality rate in Africa is 8.04% (percentage dying before age 5), while in North America it is 0.64%

2. Life expectancy in sub-Saharan Africa is almost 30 years less than in the U.S.

E. Poverty also means children are unlikely to receive education and be trained for profitable work.

1. Nearly a billion people entered the 21st century unable to read a book or sign their names, states the Global Issues website on Poverty Facts.

2. UNESCO, a part of the United Nations, reports that less than a third of adults in sub-Saharan Africa have completed primary education.

Transition: Although in all respects poverty is better in 2019 than it has been in the past, poverty is still pervasive and needs to be addressed. Fortunately, some great organizations have been addressing this for many years.

II. Some humanitarian organizations address poverty directly through child sponsorships. (Satisfaction Step)

A. These organizations vary in background but not in purpose. The following information is gleaned from each organization’s websites.

1. Compassion International is faith-based, evangelical.

a. Around since the early 1950s, started in Korea.

b. Budget of $887 Million.

c. Serves 1.92 million babies, children, and young adults.

d. Works through local community centers and established churches.

2. World Vision is faith-based, evangelical.

a. Around since the 1950s.

b. Budget of far over $1 Billion.

c. 60% goes to local community programs but more goes to global networks, so that 86% goes to services.

d. World Vision has more extensive services than child sponsorship, such as water purification and disaster relief.

e. Sponsors three million children across six continents.

3. Children International is secular.

a. Around since 1936.

b. Budget of $125 Million.

c. 88% of income goes directly to programs and children.

d. Sponsors children in ten countries on four continents.

e. Sponsors X across X continents

4. Save the Children is secular, though…

a. One hundred years of history, began in post WWI Europe.

b. Budget of $880 Million.

c. 87% goes to services.

d. Sponsors 134 million children in 120 countries, including 450,000 in U.S.

5. There are other similar organizations, such as ChildFund and PlanUSA.

B. These organizations work directly with local community, on-site organizations.

1. The children are involved in a program, such as after school.

2. The children live with their parents and siblings.

3. The sponsor’s donation goes for medicine, extra healthy, nutritious food, shoes for school, and other items.

4. Sponsors can also help donate for birthdays and holidays to the whole family to buy food or farm animals.

Transition: Of course, any time we are donating money to an organization, we want to be sure our money is being effectively and ethically used.

III. This concern should be addressed in two ways: Is the money really helping, and are the organizations honest? (Continuation of Satisfaction Step)

A. The organizations’ honesty can be investigated.

1. You can check through Charity Navigator.

2. You can check through the Better Business Bureau-Charity.

3. You can check through Charity Watch.

4. You can check through the organizations’ websites.

B. Secondly, is sponsoring a child effective? Yes.

1. According to Bruce Wydick, Professor of Economics at the University of San Francisco, child sponsorship is the fourth most effective strategy for addressing poverty, behind water purification, mosquito nets, and deworming treatments.

2. Dr. Wydick and colleagues’ work has been published in the prestigious Journal of Political Economy from the University of Chicago.

3. He states, “Two researchers and I recently carried out a study (sponsored by the U.S. Agency for International Development) on the long-term impacts of Compassion International’s child sponsorship program. The study, gathering data from over 10,000 individuals in six countries, found substantial impact on adult life outcomes for children who were sponsored through Compassion’s program during the 1980s and ’90s…In adulthood, formerly sponsored children were far more likely to complete secondary school and had a much higher chance of having a white-collar job. They married and had children later in life, were more likely to be church and community leaders, were less likely to live in a home with a dirt floor and more likely to live in a home with electricity.”

Transition: To this point, I have spoken of global problems and big solutions. Now I want to bring it down to real life with one example.

IV. I’d like to use my sponsored child, Ukwishaka in Rwanda, as an example of how you can. (Visualization Step)

A. I have sponsored her for five years.

B. She is now ten years old.

C. She lives with two siblings and both parents.

D. She writes me, I write her back, and we share photos at least every two months.

E. The organization gives me reports on her project.

F. I hope one day to go visit her.

G. I believe Ukwishaka now knows her life can be more, can be successful.

Transition: We have looked at the problem of childhood poverty and how reliable, stable nongovernmental organizations are addressing it through child sponsorships. Where does that leave you?

V. I challenge you to sponsor a child like Ukwishaka. (Action Step)

A. Although I sponsor her through Compassion International, there are other organizations.

B. First, do research.

C. Second, look at your budget and be sure you can do this.

1. You don’t want to start and have to stop.

2. Look for places you “waste” money during the month and could use it this way.

3. Fewer snacks from the break room, fewer movies at the Cineplex, brown bag instead of eating out.

D. Talk to a representative at the organization you like.

E. Discuss it with your family.

F. Take the plunge. If you do…

1. Write your child regularly.

2. Consider helping the family, or getting friends to help with extra gifts.

I. In this speech, we have taken a look at the state of poverty for children on this planet, at organizations that are addressing it through child sponsorships, at the effectiveness of these programs, and what you can do.

II. My goal today was not to get an emotional response, but a realistically compassionate one.

III. You have probably heard this story before but it bears repeating. A little girl was walking with her mother on the beach, and the sand was covered with starfish. The little girl wanted to rescue them and send them back to the ocean and kept throwing them in. “It won’t matter, Honey,” said her mother. “You can’t get all of them back in the ocean.” “But it will matter to the ones that I do throw back,” the little girl answered.

IV. We can’t sponsor every child, but we can one, maybe even two. As Forest Witcraft said, “What will matter in 100 years is that I made a difference in the life of a child.” Will you make a difference?

AGScientific. (2019). Top ten deadly diseases in the world. Retrieved from http://agscientific.com/blog/2016/04/top-10-deadly-diseases/

Compassion International. (2019). Financial integrity: The impact of our compassion. Retrieved from https://www.compassion.com/about/financial.htm

Exploring Public Speaking 285 Chapter 13: Persuasive Speaking Children’s International. (2019). Accountability. Retrieved from https://www.children.org/learn-more/accountability

Global Issues. (2013, January 7). Poverty facts and stats. Retrieved from http://www.globalissues.org/article/26/poverty-facts-and-stats

Infoplease. (2019). What life expectancy really means . Retrieved from https://www.infoplease.com/world/health-and-social-statistics/life-expectancy-countries-0

Kharas, H., Hamel, K., & Hofer, M. (2018, Dec. 13). Rethinking global poverty reduction in 2019 . Retrieved from https://www.brookings.edu/blog/future-development/2018/12/13/rethinking-global-poverty-reduction-in-2019/

Roser, M. (2019). Child and infant mortality rates . Retrieved from https://ourworldindata.org/child-mortality

Save the Children. (2019). Financial information . Retrieved from https://www.savethechildren.org/us/about-us/financial-information

UNICEF. (2008). Tracking progress on child and maternal nutrition: A survival and development priority . Retrieved from https://www.unicef.org/publications/files/Tracking_Progress_on_Child_and_Maternal_Nutrition_EN_110309.pdf

UNICEF (2019). The reality of Malaria . Retrieved from https://www.unicef.org/health/files/health_africamalaria.pdf

United Nations. (2019). Poverty eradication . Retrieved from https://sustainabledevelopment.un.org/topics/povertyeradication

World Vision. (2019). Financial accountability . Retrieved from https://www.worldvision.org/about-us/financial-accountability-2

Wydick, B., Glewwe, P., & Rutledge, L. (2013). Does international child sponsorship work? A six-country study of impacts on adult life outcomes. Journal of Political Economy, 121(2), 393–436. https://doi.org/10.1086/670138

Wydick, B. (2012, Feb.). Cost-effective compassion . Christianity Today, 56(2), 24-29.

Wydick, B. (2013). Want to change the world? Sponsor a child. Christianity Today.

It’s About Them: Public Speaking in the 21st Century Copyright © 2022 by LOUIS: The Louisiana Library Network is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Persuasive speech outline example

-an outline using Monroe's 5 step Motivated Sequence

By:  Susan Dugdale  

This persuasive speech outline example uses Monroe's Motivated Sequence (MMS) - a 5 step structural pattern for organizing material focusing on, as its name suggests, motivational appeals.

The sequence forms the basis of many of the successful political, public awareness or advertising campaigns you see and hear around you on a daily basis.

For example: campaigns to raise awareness of health issues: The Heart Truth, NDAFW - National Drugs and Alcohol Facts Week, or STOMP Out Bullying. *

Why is the framework so popular? Because it faithfully follows the psychology of persuasion. In a nutshell, it works. Exceedingly well.

Use the quick links to get around this very long page efficiently. Each of the five steps is fully explained and illustrated in an example speech outline. There's a printable MMS speech outline document for your own use too!

Page quick links

  • Step overview
  • Step 1 - Attention
  • Step 2 - Need
  • Step 3 - Satisfaction
  • Step 4 - Visualization
  • Step 5 - Action
  • Download blank outline template

More persuasive speech resources

Image: A diagram showing the 5 steps of Monroe's Motivated Sequence.

About Monroe's Motivated Sequence

Alan H Monroe - originator of Monroe's Motivated Sequence

The pattern, or steps, of the sequence mirror those identified as being the normal thinking processes that occur whenever a person is confronted by a problem.

Because the steps are perceived as reasonable and logical using them prepares and motivates an audience to respond positively to the speaker's message.

The sequence is named after Dr  Alan H Monroe who, after graduating from Northwestern University in 1924, joined the staff at Purdue University (USA) as an Instructor in English. Two years later he became Instructor in Public Speaking and was subsequently promoted to Assistant Professor and head of the speech section of the English department. He retired from the role in 1963.  

 Overview of Monroe's 5 step motivation sequence

In developing your persuasive speech outline you will follow these 5 steps:

  • Attention Grab the audience's attention
  • Need Establish there is a problem (need) demanding their attention
  • Satisfaction Outline a solution to the problem
  • Visualization Show the audience how they will benefit from your solution
  • Action Provide the impetus and means to act

Monroe's five steps in more detail

Now let's examine those steps more closely.

To make the process easier to follow I've prepared a simple example speech illustrating each step and the transitions between them.  That's the text in the green boxes. 

As you read start thinking about your audience and your topic.  Jot any ideas down for later use.

About this sample speech - topic, purpose and audience

The subject  is fear of public speaking.

The specific purpose of the speech is  to persuade and encourage people in the audience to take a course to overcome their fear of public speaking. 

The central idea   of the speech is that the ability to speak in public opens doors to many opportunities.

The audience is  drawn from the local community. They range in age from late teens to forties plus.

The 5 steps of Monroe's motivation sequence 

Getting attention - step 1.

Monroes Motived Sequence -Step 1 Attention

This step is your introductory "listen up" call. To make it effective it needs to grab the audience. It could be any of the following:

  • a startling statement
  • a rhetorical question
  • a quotation
  • a funny story
  • a dramatic story
  • a photograph or other visual aid

Put yourself in the position of your audience when deciding how to hook and hold their attention. Why should they listen to you?  How does what you have to say benefit them? Is it relevant to them? How?

Step one - attention 

Do you know the real costs of public speaking fear?

The price is high.

Research reveals that a person with public speaking fear is 10% less likely to graduate from college, is likely to receive 10% less in wages and is 15% less likely to take on management or leadership positions.

Who pays? You. Me. Us. Anybody who allows fear to govern their decision making. We pay by sacrificing our potential selves, putting our dreams away and settling for less.

Establishing credibility

As well as getting their attention you also need to establish your credibility or right to talk on the subject. Your audience needs to know that they can believe what you're telling them. If they feel they can trust your expertise and experience they will be much more likely to follow your lead. 

Credibility statement

That’s a question I asked myself a long time ago. As a teacher with many years of experience I saw far too many students who would do anything they could to avoid public speaking. To answer it I researched.

Then I used those answers to devise public speaking programs that were effective and fun.

Transition - the link from step 1 to step 2

Can you imagine the positive impact feeling OK about speaking up would have? On individuals? On families? On our community?

E stablish the need - step 2

Monroes Motived Sequence -Step 2 Need

This step develops the need for change. Now that you have your audience's attention you will clearly show them what the problem is and the extent of it.

To be effective use:

  • examples to illustrate how it impacts on them - their happiness, future, health, family, neighborhood...
  • statistics - facts, figures, graphs, diagrams... Remember to cite your sources and remember too that some are more credible than others. You need recognized sources to give your speech the credibility you want.
  • expert witness testimony - the more authoritative, the better

Your goal at the conclusion of this step is to have your audience eager to hear your solution. They agree with you that there is a problem and want the answer.

Step two – Need

A.  According to frequently cited statistics 75%   of people suffer from some degree of glossophobia - fear of speaking in public. Source:    Hamilton, C. (2008) [2005]. Communicating for Results, a Guide for Business and the Professions (eighth edition)

  • At the extreme upper end of this very large group are the people who would literally run a mile rather than speak. For example, they will not apply for promotions if the new position means giving presentations. They will not give a speech at a special family occasion - a wedding, birthday or funeral.  Public speaking makes them ill, literally. There maybe quite a few of you here, so you’ll know exactly what I mean.
  • At the other end of the scale are the people who have one or two butterflies fluttering around – enough to make them register they’re a little nervous about speaking but it’s nothing to worry about. There’s likely not so many of you here. If you have come along, it’s probably to support someone who needs it! Thank you.
  • The majority of us are somewhere in the middle where it’s neither all fine nor all bad. Some days are OK. We manage. And some days it’s definitely not OK. We just hang in there by the skin of our chattering teeth.

B. Bad public speaking experiences often lead to more of the same. History repeats.

  • We focus on the criticism we received and interpret it as a criticism of ourselves. Our speech is bad therefore I am bad. This makes a shaky platform to build public speaking skills and confidence on.
  • When given a presentation to prepare we procrastinate because we don’t feel confident or competent. That means we don’t put the work in which in turn leads to another bad experience. It becomes a vicious circle.
  • When we feel ashamed about ourselves we often close off. We don’t ask for help and it becomes easier to expect less of ourselves and our lives.
  •  Here's those stats again. According to Franklin Schneier, MD, s omeone with public speaking fear is likely to receive 10% less in wages, be 10% more likely to drop out of college and be 15% less likely to apply for leadership or management roles.

C. Begins in youth.

  • “The fear of public speaking is more common in younger patients as compared to older ones and may be more prevalent in females as compared to males,” says Jeffrey R. Strawn, MD, FAACAP, associate professor of psychiatry and pediatrics and director of the Anxiety Disorders Research Program in the Department of Psychiatry & Behavioral Neuroscience at the University of Cincinnati.
  • More than 75% of people experience their first symptoms of Social Anxiety Disorder which often includes fear of public speaking during their childhood or early teenage years - American Psychiatric Association. (2014). Understanding Mental Disorders
  • Let’s conduct a quick informal survey to test that– raise your hand if any anxiety you feel about public speaking began when you were young.

Transition - the link between step 2 and step 3

However there is a way to break this pattern of anxiety. It can be stopped, and everyone who wants to can learn to speak in public confidently.

S atisfy the need - step 3

Monroes Motived Sequence -Step 3  Satisfaction

Now you outline your answer or solution and show the audience how it will work.

To do this well:

  • outline your solution succinctly
  • demonstrate how it meets the problem
  • use examples to show how effective it is
  • support with facts, figures, graphs, diagrams, statistics, testimony...
  • if there is known opposition to your solution, acknowledge and counteract showing how your plan overturns it

The ideal outcome of this step is the audience nodding and saying to themselves: " Yes. This is possible, practical and sensible."   Your answer satisfies them. It gives them  "satisfaction".

Step three - Satisfaction 

A. Come along to an introductory course

  • It's free, led by experienced teachers and especially designed for people with a history of being nervous about speaking in public.
  • Once a week for 4 weeks you'll have 2 hours of practical public speaking training and practice.
  • You'll learn tips and tricks to manage your anxiety, to give varying types of presentations, to effectively structure a speech, and to confidently deliver a speech.

B. When people overcome fear of public speaking there are so many things they can do:

  • Complete their college education and go on to further study if they wanted to
  • Apply for the positions they know would give them greater work satisfaction
  • Speak up when they need to about issues concerning themselves, their family and their community
  • Inspire others to follow their example

C. Exchanging public speaking fear for confidence will help people to:

  • Communicate more effectively
  • Listen more carefully to others
  • Understand the power of the spoken word and what it can achieve

Transition - the link between step 3 and step 4

Can you imagine the positive impact that would have on people’s lives? Maybe yours?

S ee the future - step 4

Monroes Motived Sequence -Step 4  Visualization

In this step the audience "experiences" the solution. They see (feel, hear, taste...) what will happen if they do as you are suggesting contrasted against what will happen if they don't do as you are suggesting.

This step relies on your use of vivid imagery to portray the outcome of their action, or inaction. They see and feel the pleasure, or pain, in their imagination. To bring it home to your audience the pictures you provide, the stories you tell, need to be relevant and believable.

What you want folk thinking as you conclude this step is:  "I can see that this would be good for me."

Step four - Visualization

A. Imagine what society would be like if everyone took full advantage of the educational opportunities that best fitted their interests and abilities. How would that feel?

  • There would be much less personal dissatisfaction and social unrest caused by people working in positions that do not pay very well or extend their skills and well being. That would be much more healthy: physically, emotionally and mentally, for everybody. You could ask for a raise! Apply for that job you always wanted! Give a presentation! Toast your bride!
  • It would generate a ripple effect. People who speak up confidently and competently encourage others to do likewise. People would feel empowered – free to become the best of themselves - shoulders back, head up, standing tall, looking the world straight in the eye!

B. What disadvantages could there possibly be?

  • Perhaps it could uncomfortable for those who have got used to assuming the right to talk for others without consultation. Is that really a bad thing?
  • Perhaps it could lead to robust conversations where there are differing opinions over issues?  Again, is that a bad thing? It could be an opportunity to polish debating skills.
  • There are no real disadvantages! Overcoming public speaking fear is good for everyone. A win-win.

Transition - the link from step 4 to step 5

Let’s do more than imagine speaking in public freely and competently. Let’s take the steps towards making it happen.

T ake action - step 5

Monroes Motived Sequence -Step 5 Action

In this last step you present your call to action.

The call to action can be embedded in any combination of the following:

  • a challenge or appeal
  • a personal statement of intent

To be effective the action step must be readily doable and executed as soon as possible. Make it as easy as you can for your audience. If you want them to sign up for something, have the forms available. If you wish them to lodge a personal protest in writing to your local government have stock letters and envelopes ready. In other words do the leg work for them!

Action steps that are delayed even for 48 hours are less likely to be acted on. We're human - life goes on. Other things intervene and the initial urgency is lost.

Step five – Action

  A. (Summary) Apparently 3/4 of us – 75%, are nervous about public speaking – often the result of a bad experience when were young. That has a direct impact on our adult lives. If we allow it to continue it is likely we will be paid less, fall out of college without graduating and settle for less-challenging jobs. In short – live a lesser life. However it doesn’t have to be like that. We could choose to change. We could become our bigger and best selves.

  B. (Call to Immediate Action)

We could, in the famous words of Susan Jeffers, "Feel the fear and do it anyway!"

I’ve got enrollment forms here for that free introductory public speaking course. That’s four two hour sessions over the next four weeks using tried, tested and proven methods of teaching with experienced instructors. You’ll learn how to prepare and deliver speeches. And you'll swap fear for confidence and competence while having fun!

C. (Memorable Close) Who knows what magic may happen once you speak up!

There are 15 places available. Make one of them yours.

Sources/references 

  • Rosemary Black. (2018, June 4)  Glossophobia (Fear of Public Speaking): Are You Glossophobic?     Retrieved from  https://www.psycom.net/glossophobia-fear-of-public-speaking  
  • Franklin Schneier. (2005) Social Anxiety Disorder. Retrieved from:  http://www.columbia.edu/itc/hs/medical/psychmed2/3_2005/Schneier-SocialAnxietyDisorderBW.pdf
  • Author and date of publication unknown.  Social Anxiety Disorder. Retrieved from:  http://www.mentalhealthamerica.net/conditions/social-anxiety-disorder
  • Doug Staneart. (2018, March). Podcast 29 - How to Scare the Gooey Out of a Nervous Public Speaker. Retrieved from:  https://www.fearlesspresentations.com/how-to-scare-the-gooey-out-of-a-new-public-speaker/  

F itting the standard speech format

If you are wondering how these 5 steps of Monroe's Motivated Sequence fit into the standard 3 part speech format , they go like this:

  • Step 1 ( Attention ) forms the Introduction.
  • Steps 2,  3 and 4 ( Need,   Satisfaction and Visualization ) form the Body.
  • Step 5 ( Action ) is the Conclusion.

Download a persuasive speech outline template

And now download printable blank ready-to-complete Monroe's Motivated Sequence  persuasive speech outline template . You'll find the entire 5 step process laid out clearly, ready for you to fill in the gaps.

persuasive speech outline on social media

A sample persuasive speech

Round image - drawing of a child holding a balloon with the word hope inside it.

Want to read a  persuasive speech example ?

This example speech ("After they're gone") follows the sequence outlined on this page.

Before you click through to it you should know the topic is somber; the impact of suicide on family and friends. I wrote it to persuade those in need to seek and accept help and to raise awareness of the issues around suicide.

Persuasive speech topics

persuasive speech outline on social media

Maybe you haven't found the persuasive speech topic you want yet? Check these pages:

- 100 great  persuasive speech ideas  

- 50  good persuasive speech topics

-  205 fun persuasive speech topics

- 309 'easy' persuasive speech topics

-  310 persuasive speech topics for college

- 108 feminist persuasive speech topics

Communication coach Alex Lyon explains

If you'd like more on Monroe's Motivated Sequence  here's a great video with excellent examples from communication coach Alex Lyons. 

dividing line dark green

And lastly, here's the links to those campaigns I mentioned at the top of the page: The Heart Truth ,  National Drug and Alcohol Facts Week (NDAFW)  and STOMP Out Bullying .

speaking out loud 

Subscribe for  FREE weekly alerts about what's new For more see  speaking out loud  

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How to Write a Persuasive Speech: 7 Tips for Success

  • The Speaker Lab
  • June 12, 2024

Table of Contents

Mastering the art of a persuasive speech is about more than just making an argument. It’s about engaging your audience, tapping into their emotions, and guiding them to your point of view with precision.

In our dive into persuasive speaking, we’ll look at how selecting enthralling topics can captivate listeners from the get-go and ensure they hang on every word. By structuring your thoughts clearly, you’ll convey messages that not only resonate but also inspire action. And as we venture further, expect practical insights on delivering these ideas with confidence.

This guide will equip you for impact whether you’re eyeing higher education debates or business pitches. So—ready to persuade? Let’s start building those skills!

Crafting the Essentials of Persuasive Speech

What makes a persuasive speech not just good, but great? It’s all about nailing the essentials. Let’s talk shop and get into what constitutes a persuasive speech.

Defining Persuasive Speech and Its Significance

A powerful tool in any speaker’s arsenal, a persuasive speech aims to convince your audience to adopt your point of view or take action. But why is this skill so crucial? In various contexts—from boardrooms to auditoriums—mastering persuasion can be the key that unlocks doors, whether you’re advocating for human rights or pitching an innovative product. It’s not just about having facts at your fingertips; it’s also about striking chords with audience members on both logical and emotional levels.

In essence, successful persuasion hinges on blending ethos , pathos , and logos —three rhetorical arguments that make different appeals in order to sway people without crossing ethical lines. Imagine stirring up the kind of passion Martin Luther King, Jr. did with his “I Have A Dream” speech—that’s what we’re aiming for.

The Anatomy of Persuasive Speech

Diving deeper into crafting effective messages requires understanding key elements like thesis statements—a concise summary of your argument. Your speech should also have main points bolstered by supporting evidence. An intriguing thesis acts as a magnet drawing listeners in while logically laid out arguments keep them hooked.

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Selecting Captivating Topics for Persuasive Speeches

Choosing the right topic is like picking the perfect outfit for an interview. It’s your first chance to impress and persuade. A good persuasive speech topic isn’t just interesting—it should also resonate with you personally, offer fresh insights, and be relevant to your audience. Your chosen topic should spark curiosity.

Criteria for Choosing Your Topic

Picking out a topic that resonates with you and hooks your audience starts with introspection. Think about what gets you fired up: Is it human rights or health insurance debates? Does discussing violent video games or tobacco products prohibition spark that inner debater in you? Now blend this passion with issues relevant to high school curriculums or hot topics from social media chatter—this fusion ensures relevance and personal engagement.

Next, ensure alignment between your chosen subject matter and specific purpose—a mission statement of sorts for your talk. It should clarify why this issue matters here, now, to these listeners. For example, if organ donation rates are low locally yet awareness is high—an effective persuasive speech could pivot towards addressing myths rather than general advocacy.

Brainstorming Ideas That Spark Interest

To uncover gems among standard persuasive speech ideas requires creativity. Begin by listing down all potential subjects that fascinate you—music therapy’s role in mental health recovery perhaps, or how genetically modified foods affect nutrition security.

Dive deeper into each idea by considering its counter arguments, as well as how you might answer such counterarguments.

Structuring Your Persuasive Speech Outline

A persuasive speech outline is your battle plan. It’s where you lay out the strategies to sway your audience and anchor them to every word.

Main Points in a Persuasive Speech

Your outline should map the journey from opening gambit to final plea, with main points acting as guideposts. Your main points aren’t just there for show but also to convince and convert. These points should be clear, concise, and crafted to push the envelope on what your listeners consider possible.

As most successful persuaders will tell you, a well-structured outline doesn’t simply support an argument; it elevates it. That’s why every point must be backed by evidence support strong enough to withstand counter arguments while remaining ethical—no room for manipulation here.

The Blueprint of Your Argument

An effective persuasive speech starts with a thesis statement bold enough yet plausible enough that even skeptics pause for thought. You then need to connect each section back to this central claim.

The body of your argument should alternate between serving up hard-hitting facts (logos) and plucking at the audience’s heartstrings (pathos). And let’s not forget ethos—audiences should be able to trust what you say because you know this topic inside and out due its personal resonance or professional relevance.

To hammer home your main points, make sure you reiterate them in your conclusion, along with your thesis. This method ensures that audiences don’t lose track of your argument in between points.

Mastering Persuasive Speaking Techniques

To effectively deliver a persuasive speech, it’s all about the blend of strategy and sincerity. Think of your speech as a three-course meal served to engage every sense; you need just the right ingredients mixed with skillful preparation.

The secret sauce? Ethos, pathos, logos—your credibility, their emotions, and logic neatly tied together. Present facts illustrated with tales that tug at heartstrings while showcasing your expertise on the topic. These approaches have been used by great leaders throughout history.

Engaging the Audience’s Emotions in Your Persuasive Speech

A dash of emotion can transform your talk from mundane to memorable. When you speak, aim for the heart to build an emotional connection that lasts beyond those final applause. Tell a personal story or paint scenarios that resonate on an individual level. It makes audience members feel like they’re part of something larger than themselves—a surefire way to keep them listening and ready to adopt your viewpoint.

Using Persuasive Speaking Techniques Effectively

An unforgettable opening ensures you grab attention immediately but remember: this is no time for fluff. Get straight into what matters with clear main points outlined upfront because if there’s one thing we know—it’s that nobody likes being lost in translation (or speeches). Counter arguments proactively so when doubts arise, they’re already addressed head-on.

Your thesis statement isn’t just another sentence; it’s the rudder on your ship of an argument. As such it needs to be strong so that everyone knows why they should care about exotic animals or health insurance debates.

Crafting Messages That Resonate

Persuasion isn’t merely about changing minds temporarily—it’s making ideas stick long after curtains close. So layer stories atop statistics until suddenly—the world views genetically modified foods differently because you’ve shown them both sides using evidence support wrapped in narratives too compelling to ignore.

Overcoming Public Speaking Challenges

Stage fright and nervousness can turn a spotlight into a glaring interrogation lamp. It’s common, but you don’t have to let it derail your speech . Deep breathing exercises before taking the stage can help steady those jitters. Remember, even the pros feel butterflies; they’ve just learned how to make them fly in formation.

Dealing with Stage Fright and Nervousness

Facing an audience can intimidating unless you’re prepared. Preparation is your armor against fear. Know your material inside out, because when you do, confidence isn’t far behind. And if that doesn’t cut it? Picture success: visualize yourself crushing it on stage, leaving audiences hanging onto every word.

If sweaty palms still persist, focus on making connections rather than impressing people—that shift in perspective might just be what keeps nerves from taking center stage.

Handling Difficult Audience Members During Your Speech

Sometimes audience members throw curveballs harder than a major league pitcher, but with tact and grace under pressure, you’ll turn that curveball into a homerun. If someone challenges or interrupts you mid-speech, stay calm. Thank them for their input and transition back to your main points swiftly yet respectfully.

A difficult question? Embrace it as an opportunity to showcase depth of knowledge or gracefully defer it until after the presentation so everyone stays engaged without going off track.

Remember: Persuasion begins where discomfort ends—and overcoming these hurdles will leave listeners remembering not just what was said but who said it with conviction.

Ethical Considerations in Persuasion

When you step onto the stage to deliver a persuasive speech, you’re not just sharing an opinion; you’re asking your audience to trust and follow your guidance. Balancing persuasion with honesty is no small feat, but it’s essential for maintaining credibility. You might be tempted to stretch the truth or hide inconvenient facts, but avoiding manipulation in speaking is crucial.

A successful persuasive speaker knows that ethical concerns in persuasive speaking form the bedrock of genuine connection with your audience members. It’s easy to get lost in crafting arguments so compelling they border on coercive. But ask yourself if what you’re doing serves as a bridge between differing viewpoints or simply bulldozes over counter arguments without regard for their validity.

Steering Clear of Manipulative Tactics

Persuasive speeches should light fires under topics like human rights or health insurance—not ignite controversy through deceitful tactics. Ethos, pathos, and logos can become tools for trickery when used improperly. As a responsible communicator aiming at engaging the audience’s emotions ethically, steer clear from creating emotional whirlwinds devoid of factual basis.

To stay true to ethical persuasion principles means ensuring every fact presented has been verified twice over—no exaggeration, deceit, or rumormongering allowed. Stick firmly within reality’s bounds while discussing controversial subjects such as tobacco products regulation or organ donation processes; this helps maintain an atmosphere where constructive debate thrives.

Maintaining Honesty Throughout Your Speech

Your thesis statement isn’t just there for show—it’s your pledge of integrity throughout your address on music therapy benefits or violent video games’ effects on youth behavior patterns. Weaving personal experience into narratives may bolster relatability yet must never wander off into fabrication territory even if spinning tales better suited for your argument seems tempting.

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Leveraging Online Platforms t0 Develop Your Skills

The savvy speakers among us know that to stay ahead of the game, sharpening your speaking chops online is not just smart; it’s essential. With an array of top-notch courses, you can fast-track your way to becoming a more persuasive and effective speaker.

Building Public Speaking Skills Online

The journey to mastering public speaking starts with one click. The internet bursts at the seams with resources like Toastmasters International tailored to help you build public speaking skills online. Whether it’s refining thesis statements or practicing eye contact through video feedback, their tools are designed for real-world success without leaving your desk.

In addition to Toastmasters International, the National Speakers Association and SpeakerHub also have a myriad of resources for speakers of all levels. And of course, there are our own resources here at The Speaker Lab , where we offer you speaker training that will get you booked and paid to speak.

Top-Notch Courses for Developing Your Skills

No need to spend hours in traditional classrooms when you can speed up learning on-the-go or from the comfort of home. Top-notch programs, such as this course from the University of Colorado Boulder, turn theory into action faster than ever before. Interactive classes like these engage learners like no other. Just remember though—these resources aren’t magic wands; commitment still tops necessity lists if real growth is what you’re after.

FAQs on Persuasive Speeches

What is a persuasive speech example.

Persuasive speech aims to sway the crowd. Think MLK’s “I Have a Dream” pushing for civil rights.

What are the 5 elements of persuasive speech?

The five key slices: a solid intro, clear message, credible evidence, emotional appeal, and a killer conclusion.

How do I start a persuasive speech?

Kick off with an attention grabber—quote, question or startling stat—to hook your listeners right away.

What is a persuasive way of speaking?

Surefire persuasion speaks directly to interests while mixing logic and emotion to shift opinions.

Mastering a persuasive speech is about connection, clarity, and conviction. Remember the essentials: a well-structured argument supports your message and engaging topics capture attention.

Outline each argument with care, making it easy for listeners to follow, then balance facts with stories that stir emotions.

Hone your delivery like great leaders do. Practice making eye contact; refine those public speaking skills online or in person—it’s how you keep an audience listening.

Ethics matter as much as eloquence does. Persuade honestly without manipulating minds or exploiting fears—that’s true success in persuasion.

In every good persuasive speech lies the power to change views, inspire action, even alter history itself. So take these insights and go forth—persuade ethically, speak confidently!

  • Last Updated: June 4, 2024

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Persuasive Speech

Persuasive Speech Outline

Cathy A.

Persuasive Speech Outline - Samples, Format, and Writing Tips

10 min read

persuasive speech outline

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3 Basic Types of Persuasive Speeches

Have you ever been captivated by a persuasive speech that left a lasting impact? Persuasive speeches have the remarkable power to sway opinions, inspire action, and ignite change. 

Students are often tasked with assignments to develop their persuasive communication skills. Creating an outline ensures you cover all necessary points and avoid repetition or confusion.

In this blog, we will not only provide you with a persuasive speech outline template but also offer valuable writing tips. 

So, without further ado, let’s get right into it!

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  • 1. Components of a Persuasive Speech Outline
  • 2. Persuasive Speech Outline Examples
  • 3. Writing Tips for Creating Persuasive Speech Outlines
  • 4. Mistakes to Avoid in Persuasive Speech Outlines

Components of a Persuasive Speech Outline

A persuasive speech aims to convince the audience of a specific point of view. Creating an outline helps in organizing thoughts and arguments. 

It ensures that every point, supporting evidence, and counterarguments are considered and presented systematically. 

Let's delve deeper into the components of a persuasive speech outline, specifically, the introduction, body, and conclusion. 

Persuasive Speech Introduction Outline

The introduction of your persuasive speech is your opportunity to make a strong first impression and capture your audience's attention. 

Its primary purpose is to set the stage for the speech and introduce the topic in an engaging way. 

Here's how to craft an effective introduction:

  • Hook Your Audience: Start with a hook that captures your audience's attention, like a quote, a shocking fact, a thought-provoking question, or a captivating story related to your topic.
  • Thesis Statement: After the hook, clearly state your thesis statement , a concise, one-sentence declaration of your main argument or the central message of your speech.
  • Overview of Main Points: End the introduction by briefly outlining the main points you'll cover in the body of your speech, giving your audience a roadmap of what to expect.

Let’s take a look at the example of this section in a speech:

Did you know that more than 80% of American adults don't get enough exercise?

Picture this: A few years ago, I struggled with low energy and frequent illness until I discovered the power of regular exercise.

Regular exercise offers a multitude of physical, mental, and emotional benefits that can significantly improve our overall quality of life.

In today's fast-paced world, where many of us lead sedentary lives, understanding the advantages of regular exercise is essential for our well-being.

In the following minutes, I will discuss the physical health benefits, the positive effects on mental well-being, and the emotional advantages of incorporating regular exercise into your daily routine.

Persuasive Speech Body Outline

The body of your persuasive speech outline is where you present your main points and supporting evidence to make a compelling case for your argument. 

Here's how to effectively organize and structure this section:

  • Main Points: List your main arguments, with each one contributing to your overall message. Each point should be distinct and significant.
  • Supporting Evidence: For each main point, provide supporting evidence, including facts, statistics, examples, expert opinions, or personal anecdotes that reinforce your arguments.
  • Logical Organization: Arrange your main points logically, with the most persuasive ones coming first to guide your audience through your speech smoothly.

Let’s take a look at how this section will look in a speech:

Studies have shown that individuals who volunteer regularly experience personal growth. They develop a greater sense of purpose and fulfillment in their lives. Volunteering provides an opportunity to step out of one's comfort zone and learn new skills, which, in turn, boosts self-confidence and self-esteem.

Volunteering has been linked to improved mental health. Engaging in community service can reduce stress levels and alleviate symptoms of anxiety and depression. This is because it fosters a sense of belonging, social connection, and emotional well-being. When you help others, you also help yourself.

Volunteering offers an ideal environment for skill development. Whether it's honing teamwork, leadership, communication, or problem-solving skills, volunteers gain practical experience that can benefit them personally and professionally. For example, many successful leaders credit their volunteer experiences for shaping their abilities.

The act of volunteering strengthens social bonds within communities. By working together toward a common goal, volunteers build a sense of unity, trust, and shared purpose. This connectedness contributes to the overall well-being and resilience of the community.

Volunteering addresses specific local needs and issues. Community volunteers often play a vital role in solving problems, be it by participating in neighborhood clean-ups, tutoring students, or distributing food to the less fortunate. Their efforts have a direct and positive impact on the lives of community members.

Many volunteer initiatives result in long-lasting improvements in communities. Projects like reforestation efforts, urban renewal, and literacy programs have made a significant and enduring impact. The commitment of volunteers to sustained change illustrates the potential for individuals to be catalysts for transformation.

Persuasive Speech Conclusion Outline

The conclusion of your persuasive speech outline serves the crucial role of bringing your speech to a memorable and impactful close. 

Here's how to craft an effective conclusion:

  • Restate Thesis and Main Points: Start the conclusion by restating your thesis and summarizing your main points to remind your audience of your key arguments.
  • Compelling Closing Statement: End with a compelling closing statement, such as a thought-provoking remark, a call to action, a rhetorical question, or a memorable quote that ties back to your topic and leaves your audience pondering.

Here is how it will look in the speech outline:

In summary, volunteering isn't just a choice; it's a vital component in building compassionate, united, and resilient communities.

Throughout this speech, we've explored the personal benefits of volunteering, its positive impact on community development, and ways to get involved in community service.

As we conclude, remember that your contribution can change lives and communities. So, let's make a commitment to volunteer and be the positive change our communities need. By giving our time and effort, we can create a stronger, more compassionate world for ourselves and future generations.

Persuasive Speech Outline Examples

Let’s take a look at an example of a persuasive speech outline to give you a better idea of the structure:


Start with a startling statistic - "Did you know that every year, the world produces over 2 billion tons of solid waste?" The importance of recycling cannot be overstated, as it has significant environmental, economic, and social benefits. I will discuss the environmental impact, economic advantages, and the role of individuals in recycling.

Reduction of landfill waste

Recycling reduces the burden on landfills and prevents the release of harmful chemicals into the environment.

Conservation of natural resources

Recycling conserves valuable resources like trees, water, and minerals.

Energy savings

The recycling process consumes less energy compared to producing items from raw materials.

Job creation

Recycling programs create jobs in collection, processing, and manufacturing.

Cost savings for businesses

Recycling reduces production costs and waste disposal fees for businesses.

Revenue generation

Selling recyclable materials generates revenue for local governments.

Household recycling

Simple steps like separating recyclables from trash at home can have a big impact.

Community involvement

Encouraging communities to participate in recycling programs fosters a sense of responsibility.

Spreading awareness

Advocating for recycling through education and community initiatives can create a culture of recycling.

Recycling is essential for its environmental benefits, economic advantages, and the role of individuals in making a difference. We've seen how recycling reduces landfill waste, conserves resources, and saves energy. It also creates jobs, saves money for businesses, and generates revenue. As individuals, we play a pivotal role in this effort. Let's commit to making recycling a part of our daily lives and advocate for its importance to create a cleaner, greener, and more sustainable future for all.

Here are some amazing outline examples that you can refer to ensure you are on the right track:

Persuasive Speech Outline MLA Format

Body Shaming Persuasive Speech Outline

Problem Solution Persuasive Speech Outline

Animal Testing Persuasive Speech Outline

Death Penalty Persuasive Speech Outline

Mental Health Persuasive Speech Outline

Recycling Persuasive Speech Outline

Persuasive Speech Outline Sample

Sample Persuasive Speech Outline APA Format

Pro-choice Persuasive Speech Outline

Monroe Sequence Persuasive Speech Outline

Persuasive Speech Outline For College Students

Check out more persuasive speech examples to have a better idea of structuring your speech!

Writing Tips for Creating Persuasive Speech Outlines

When it comes to delivering a persuasive speech, the foundation of your success lies in your speech outline. 

Here are some writing tips to help you create a compelling and persuasive speech outline:

  • Choose a Topic of Your Interest:

Select a persuasive speech topic that genuinely interests and inspires you as it will make your speech more persuasive.

  • Address Controversy or Debate:

Topics that involve controversy or ongoing debates often make for persuasive speeches. Presenting different viewpoints and then arguing for your perspective can engage your audience and make your speech more compelling.

  • Consider Your Audience:

Think about your target audience's interests, beliefs, and values. Your topic should resonate with them. Tailor your message to address their concerns and align with their perspectives. 

  • Focus on a Clear and Specific Issue:

A well-defined and specific topic is more persuasive than a broad or vague one. Narrow down your subject to a particular issue or aspect that you can thoroughly address within the allotted time. 

  • Research and Gather Information:

Ensure that there is enough credible information available on your chosen topic. A well-researched speech with supporting evidence is more persuasive. 

Mistakes to Avoid in Persuasive Speech Outlines

While crafting a persuasive speech outline, it's equally important to be aware of common mistakes that can hinder your effectiveness. 

Avoiding these common mistakes will help you create a more persuasive and engaging speech:

  • Lack of Clarity:

Ensure that your outline defines your main goal and message, making it easy for your audience to understand your intent.

  • Overloading with Information:

Providing too much information can overwhelm your audience. Stick to the key points and avoid overwhelming your listeners with excessive data, details, or statistics. 

  • Weak or Generic Introduction:

A lackluster or generic introduction can fail to capture your audience's attention. Aim for a strong and engaging start that piques the interest or emotions of the audience. 

  • Neglecting Counterarguments:

Ignoring opposing viewpoints can make your speech appear one-sided. Address counterarguments and offer strong counterpoints to strengthen your position and credibility.

  • Ignoring Your Audience's Perspective:

Ensure that your speech addresses their needs and concerns, making it more relevant and persuasive to them.

So there you have it!

We have discussed the components of a persuasive speech outline in detail. 

By following the tips we've covered in this blog, you can create persuasive speech outlines that are well-structured and engaging. 

The introduction, body, and conclusion work together to grab your audience's attention, make your points convincingly, and leave a strong impression.

However, if you still need help writing your speech, you can get help from professional writers at MyPerfectWords.com.

MyPerfectWords.com is a  paper writing service  that you can rely on. Our writers are experts at crafting proper speech outlines and writing compelling speeches. 

So, why wait? Buy speech at the cheapest prices today!

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Persuasive Speech Examples: Taking A Stand In Speech

Persuasive speech examples - use words vs. social ills

Persuasive speeches have been used throughout history to shape public opinion and shape behavior, and examples abound. Persuasive speech examples include virtually any topic – voting, racism, school uniforms, safety, organ donation, recycling, and so on.

From a teenager asking his parents to go out with friends to an aspiring politician convincing voters to choose him, many people use a persuasive speech to convince their audience members to do something. A successful persuasive speech entails getting someone to take action and be swayed to the speaker’s side.

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What Is A Persuasive Speech?

While an informative speech aims to enlighten the audience about a particular subject, a persuasive speech aims to influence the audience — and convince them to accept a particular point of view. 

The central idea is to persuade, whether discussing a persuasive essay or ‌public speaking. This form of communication is a call to action for people to believe in and take action upon something.

Throughout history, persuasive speech ideas and their communicators have played a vital role in driving change, whether on a personal, community, societal, national, or even global level. 

We’ve seen leaders and important figures sway public opinions and spark movements. Persuasive speech has been there to raise awareness about a specific issue (e.g., labor rights, gender equality). People have been using such speeches to establish authority, negotiate, and, ultimately, urge the audience to join their side.

Persusaisve speech example as speaker passes enthusiasm to audience

What Are Some Examples Of A Persuasive Speech Topic?

There’s a wide range of good persuasive speech topics . To give you an idea, here’s a list of persuasive speech topics:

  • Social media is taking a toll on young people’s mental health
  • Cell phones and too much screen time are making people lazier
  • Violent video games make people more aggressive
  • Why authorities must ban fast food for children
  • Schools and workplaces should take more action to curb obesity rates
  • Why public schools are better than private ones
  • College athletes should undergo steroid tests
  • There’s more to high school and college students than their GPAs
  • Should award-giving bodies rely on the popular vote or the judges’ vote?
  • There’s a need to regulate the use of painkillers more heavily
  • Cloning must not be legalized
  • More government budget should be allocated to health care
  • Why businesses must invest in renewable energy
  • Should military units be allowed to use drones in warfare?
  • How freedom of religion is affecting society
  • Libraries are becoming obsolete: A step-by-step guide on keeping them alive
  • Should euthanasia be allowed in hospitals, clinical settings, and zoos?
  • Developing countries must increase their minimum wage
  • Global warming is getting more intense
  • The death penalty must be abolished

What Is An Example Of How Start Of A Persuasive Speech?

Persuasion is an art. And when you’re given the chance to make a persuasive speech, one of the first things you must do is to settle down with a thesis statement. Then, you must identify at least two main points, pre-empt counterarguments, and organize your thoughts with a ‌persuasive speech outline.

Remember that your opening (and closing) statements should be strong. Right at the start, you must captivate your audience’s attention. You can give an impactful factual statement or pose a question that challenges conventional views. 

The success of a speech doesn’t only end with writing a persuasive one. You must also deliver it with impact. This means maintaining eye contact, keeping your posture open, and using a clear voice and an appropriate facial expression.

What Are The 3 Points To Persuasive Speech?

There are three pillars of a persuasive speech. First is ethos, which taps into the audience’s ethical beliefs. To convince them and establish your credibility, you must resonate with the morals they uphold. 

The second one is pathos, which refers to the emotional appeal of your narrative. One approach is to share an anecdote that your audience can relate to. To effectively appeal to your audience’s emotions, you must also use language, tone, diction, and images to paint a better picture of your main point.

On other other hand, logos appeals to logic. This is why it’s important to pepper your speech with facts.

How Are Persuasive Speeches Used?

You may know persuasive speeches as those stirring speeches delivered by politicians and civil rights and business leaders. In reality, you yourself could be using it in everyday life.

There are different types of persuasive speeches. While some mobilize bigger movements, others only persuade a smaller audience or even just one person.

You can use it in a personal context . For example, you’re convincing your parent to extend your curfew or eat at a certain restaurant. In grander ways, you can also use it to advocate for social and political movements. If you’re in business, marketing, or sales, you can use persuasive speech to promote your brand and convince others to buy your product or service. 

For example, a teen might try to persuade a parent to let them stay out beyond curfew, while a civil rights leader might use persuasion to encourage listeners to fight racism.

No matter the context of your speech, an effective persuasive speech can compel someone or a group of people to adopt a viewpoint, take a particular action, and change a behavior or belief.

Persuasive speech examples - persuade elderly parent

What Are Persuasive Speech Examples?

This AI-created speech about walking shows how a persuasive speech is laid out, using Monroe’s Motivated Sequence (i.e., attention, need, satisfaction, visualization, and call to action) to convey the message that walking can overcome the risks of modern life

The introduction sets up the speech:

“Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners… We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?”

Unfortunately, lack of exercise leads to health problems. Walking can overcome the effects of lack of exercise, lethargy, and poor diet. The body of the speech delves into this concept in detail and then concludes with a call to the audience to walk more.

AI pick up the pattern that many living persons have perfected over the year.

Maya Angelou, an American poet and civil rights activist, delivered this compelling poem as a persuasive speech . The performance concludes with this inspiring message about overcoming hardship and discrimination: “Leaving behind nights of terror and fear, I rise/ Into a daybreak that’s wondrously clear, I rise/ Bringing the gifts that my ancestors gave/ I am the dream and the hope of the slave/ I rise, I rise, I rise.” 

Maya Angelou inspired this sign

What Are Some Historical Examples Of Persuasive Speech?

Maya Angelou is just one of the important figures who have delivered powerful speeches etched in history. These individuals have risen and relayed impactful messages, championing advocacies that would resonate with people during their time — and beyond.

Below are more moving examples of a persuasive speech:

The Gettysburg Address by Abraham Lincoln

Context: In November 1863, during the American Civil War, US President Abraham Lincoln delivered this speech in commemoration of the dedication of the Gettysburg National Ceremony (also known as the Soldiers’ National Ceremony).

Snippet: “Now we are engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated, can long endure. We are met on a great battlefield of that war. We come to dedicate a portion of it as a final resting place for those who died here, that the nation might live. This we may, in all propriety, do. 

“ But, in a larger sense, we can not dedicate, we can not consecrate, we can not hallow, this ground, The brave men, living and dead, who struggled here, have hallowed it, far above our poor power to add or detract. The world will little note nor long remember what we say here; while it can never forget what they did here. 

“ It is rather for us, the living, we here be dedicated to the great task remaining before us that, from these honored dead, we take increased devotion to that cause for which they here, gave the last full measure of devotion that we here highly resolve these dead shall not have died in vain; that the nation, shall have a new birth of freedom, and that government of the people, by the people, for the people, shall not perish from the earth.”

The Finest Hour by Winston Churchill

Context: In his nearly 40-minute long speech in June 1940, over a month since Winston Churchill became the British Prime Minister, he sparked hope that they could win the impending Battle of Britain during the Second World War. 

Snippet: “What General Weygand called the Battle of France is over. I expect that the Battle of Britain is about to begin. Upon this battle depends the survival of Christian civilization. Upon it depends our own British life, and the long continuity of our institutions and our Empire. The whole fury and might of the enemy must very soon be turned on us. Hitler knows that he will have to break us in this Island or lose the war. 

If we can stand up to him, all Europe may be free, and the life of the world may move forward into broad, sunlit uplands. But if we fail, then the whole world, including the United States, including all that we have known and cared for, will sink into the abyss of a new Dark Age made more sinister, and perhaps more protracted, by the lights of perverted science. Let us, therefore, brace ourselves to our duties, and so bear ourselves that, if the British Empire and its Commonwealth last for a thousand years, men will still say, ‘This was their finest hour.’”

I Have a Dream by Mary Wollstonecraft

Context: In her 1792 speech, the British writer and women’s rights advocate shared her dream — that a day will come when women will be treated as rational human beings.

Snippet: “These may be termed utopian dreams. – Thanks to that Being who impressed them on my soul, and gave me sufficient strength of mind to dare to exert my own reason, till, becoming dependent only on him for the support of my virtue, I view, with indignation, the mistaken notions that enslave my sex. 

“ I love man as my fellow; but his scepter, real or usurped, extends not to me unless the reason of an individual demands my homage; and even then, the submission is to reason and not to man. In fact, the conduct of an accountable being must be regulated by the operations of its own reason; or on what foundation rests the throne of God?”

These snippets of their persuasive speech capture the very essence of this form of communication: to convince the audience through compelling and valid reasoning, evoking their feelings and moral principles, and motivating them to act and join a movement, big or small. 

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Speech On Social Media- Advantages, Disadvantages and Importance

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Speech On Social Media: In a world where clicks, likes, and shares have become the currency of our social interactions, there’s no denying the pervasive influence of social media. It’s a digital realm that has seamlessly woven itself into the fabric of our lives, altering how we connect, communicate, and consume information. From connecting with long-lost friends to voicing our opinions on global issues, social media has transformed the way we navigate our interconnected world. But what lies beneath the surface of those enticing timelines and trending hashtags?

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social media

Students often encounter the task of giving speeches on various topics, and social media is a fascinating subject for exploration. In this article, we will embark on a journey to explore the captivating and complex realm of social media. We have provided a few sample speech topics on social media, highlighting its advantages, disadvantages, and the profound impact it has on our lives.

Long and Short Speeches on Social Media in English

Speech on advantages and disadvantages of social media for students – sample 1.

Ladies and gentlemen,

Today, I stand before you to discuss a topic that has become an integral part of our lives – social media. It’s hard to imagine a world without platforms like Facebook, Twitter, Instagram, and TikTok. Social media has transformed the way we connect, communicate, and share information. But, like every coin has two sides, social media has its advantages and disadvantages.

Let’s start with the positive aspects. Here are the pros of social media. Social media bridges geographical gaps, allowing us to connect with friends and family worldwide. It’s a powerful tool for sharing our thoughts, experiences, and achievements. Students benefit from it as a valuable resource for learning and research. Moreover, it’s a platform for raising social awareness, promoting businesses, and even finding job opportunities.

However, we must also acknowledge the downsides. Excessive use of social media can lead to addiction and affect mental health. It’s a breeding ground for cyberbullying, misinformation, and privacy invasion. Moreover, the constant exposure to idealized images and lives can negatively impact self-esteem.

In conclusion, social media is a double-edged sword. It has revolutionized the way we communicate and share, offering numerous advantages. Yet, we must navigate it cautiously, being mindful of its pitfalls. Let’s use it responsibly and harness its potential for good.

Speech on Technology Speech on Internet Essay on Uses of Internet

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Speech on Impact of Social Media – Sample 2

Good day, everyone,

The topic I’d like to address today is the impact of social media on our lives. There’s no denying that social media has become an inseparable part of our daily routine. From connecting with friends to keeping up with the latest trends, it’s all at our fingertips.

Let’s dive into the advantages of social media. Social media allows us to stay connected with friends and family, regardless of distance. It’s a treasure trove of information, news, and educational content. For students, it offers a platform to collaborate on projects and access a wealth of knowledge. Businesses utilize it for marketing and customer engagement.

However, there’s another side to the story. Social media can be addictive, leading to time wastage and reduced productivity. Privacy concerns are a pressing issue, with personal information often at risk. Cyberbullying and the spread of fake news are unfortunate consequences of its widespread use.

So, where do we stand? Social media is a tool, and its impact depends on how we use it. It can bring us closer or push us apart. It can educate or misinform. The choice is ours.

In conclusion, social media has its merits and demerits. It’s up to us to harness its advantages while being vigilant about its pitfalls. Let’s use it wisely, striking a balance between the virtual and real worlds.

Thank you for your attention.

Speech on Social Media Topic in English – Sample 3

I’m delighted to address you on a topic that has reshaped our world – social media. In today’s digital age, it’s nearly impossible to escape its influence. So, let’s explore the impact and significance of social media.

To begin with, social media has revolutionized communication. It connects people worldwide, making the world a smaller place. It’s a powerful tool for staying informed about current events and trends. For students, it’s a treasure trove of educational resources. Entrepreneurs and businesses leverage it for promotion and brand building.

Yet, there’s a flip side. The addictive nature of social media can lead to time wastage. Privacy concerns loom large, as our personal information is often shared and exploited. The spread of misinformation and cyberbullying are unfortunate consequences.

So, where do we go from here? It’s crucial to strike a balance. Use social media as a tool for enrichment, connection, and empowerment. But also, be mindful of its addictive nature and potential pitfalls. Let’s make informed choices in our digital journeys.

In conclusion, social media is a force that’s here to stay. It’s up to us to harness its advantages while being vigilant about its drawbacks. Let’s make our online presence a positive and enriching one.

Social media has become an integral part of our daily lives, revolutionizing the way we connect, communicate, and share information. From its myriad benefits to the nuanced drawbacks, understanding the multifaceted role of social platforms is crucial in today’s digital landscape.

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1. Global Connectivity and Networking Social media bridges geographical barriers, enabling individuals to connect globally. It facilitates networking opportunities, fostering professional relationships and personal connections.

2. Information Dissemination and Awareness Instantaneous sharing allows for rapid dissemination of information. Be it news, trends, or educational content, social media serves as a powerful tool for spreading awareness and initiating discussions on various topics.

3. Business Growth and Marketing Businesses leverage social platforms to expand their reach, engage with audiences, and market their products/services. Targeted ads and analytics help businesses create effective strategies.

4. Community Building and Support Social media brings people together around common interests, creating spaces for support, self-expression, advice, and finding similar-minded individuals.

Disadvantages

1. Privacy and Security Concerns Privacy breaches and data misuse remain significant concerns. Users often share sensitive information unknowingly, leading to potential security risks and exploitation by third parties.

2. Addiction and Mental Health Impact Excessive usage can lead to addiction and have adverse effects on mental health. Constant exposure to curated, often idealized content can fuel feelings of inadequacy and anxiety.

3. Spread of Misinformation False information can spread rapidly, impacting opinions and beliefs. Misleading content, rumors, and fake news pose a challenge in maintaining an informed society.

4. Online Harassment and Cyberbullying Social media platforms can be breeding grounds for cyberbullying and harassment. Anonymity and easy accessibility empower individuals to engage in harmful behaviors.

1. Communication Evolution Social media has transformed communication by providing instant connectivity across the globe. It has redefined how people interact, share ideas, and collaborate.

2. Information Accessibility It democratizes information, making knowledge accessible to diverse populations regardless of geographic or socioeconomic barriers.

3. Catalyst for Change It serves as a catalyst for societal change by amplifying voices, raising awareness about social issues, and mobilizing movements for positive causes.

4. Business Adaptation For businesses, social media is an indispensable tool, enabling them to adapt to changing consumer behaviors, innovate marketing strategies, and engage with their target audience effectively.

Also Read: Disadvantages of Using Social Media During Online classes

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FAQ’s

Why is social media important speech.

A speech on the importance of social media can highlight its role in connecting people, facilitating communication, sharing information, and its impact on various aspects of our lives.

What is social media in easy words?

Social media is websites and applications that enable users to create and share content, connect with others, and participate in online communities by sharing thoughts, pictures, videos, and messages.

What is the importance of social media in students?

Social media offers students platforms for collaboration, learning, networking, and accessing information. It can aid in educational research, career opportunities, and building connections.

Why is social media important?

Social media is important as it helps in staying connected with friends and family, accessing news and information, promoting businesses, fostering communities, and providing a platform for self-expression.

Write a 1-minute speech on social media?

Social media has revolutionized the way we connect and communicate. It bridges distances, opens doors to new opportunities, and allows us to share our stories with the world. From keeping in touch with loved ones to exploring new interests, social media has become an integral part of our lives, shaping how we learn, work, and interact in today's digital age.

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7 Best Short Persuasive Speech Examples to Drive Change

Leah Nguyen • 08 April, 2024 • 7 min read

Are you looking for persuasive speches? Persuasion is power, and within a mere three minutes, you can move mountains - or at least change some minds.

But with brevity comes pressure to pack a maximum punch.

So how do you deliver impact concisely and command attention from the get-go? Let us show you some short persuasive speech examples that convince the audience in less than the time to microwave a pizza.

Table of Contents

1-minute short persuasive speech examples, 3-minute short persuasive speech examples, 5-minute short persuasive speech examples, bottom line, frequently asked questions.

Short persuasive speech examples

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The 1-minute persuasive speeches are similar to a 30-second elevator pitch which constrain what you can do due to their limited time. Here are some examples that stick to a single, compelling call to action for a 1-minute window.

Short persuasive speech examples

#1. Title: Go Meatless on Mondays

Good afternoon everyone. I'm asking you to join me in adopting a simple change that can positively impact both our health and the planet - going meatless one day a week. On Mondays, commit to leaving meat off your plate and choosing vegetarian options instead. Research shows cutting back on red meat just a bit provides significant benefits. You'll reduce your risk of chronic diseases while lessening your environmental footprint. Meatless Mondays are easy to incorporate into any lifestyle. So starting next week, I hope you'll help raise awareness around sustainable eating by participating. Every small choice matters - will you make this one with me?

#2. Title: Volunteer at the Library

Hello, my name is X and I'm here today to tell you about an exciting opportunity to give back to the community. Our public library is seeking more volunteers to assist patrons and help keep its services running strong. As little as two hours per month of your time would be hugely appreciated. Tasks can include shelving books, reading to children, and assisting seniors with technology. Volunteering is a great way to build skills while feeling fulfilled through serving others. Please consider signing up at the front desk. Our library brings people together - help keep it open for all by offering your time and talents. Thank you for listening!

#3. "Invest in Your Career with Continued Education"

Friends, to stay competitive in today's world we must commit to lifelong learning. A degree alone won't cut it anymore. That's why I'm encouraging you all to consider pursuing additional certifications or classes part-time. It's a great way to boost your skills and open new doors. Just a few hours a week can make a big difference. Companies also love seeing employees who take the initiative to grow. So let's support each other along the way. Who wants to further their career together starting this fall?

These persuasive speech examples clearly state the position and main information within 3 minutes. You can have a tad bit more freedom to express your points compared to the 1-minute speeches.

Short persuasive speech examples

#1. "Spring Clean Your Social Media"

Hey everyone, social media can be fun but it also eats up a lot of our time if we’re not careful. I know from experience - I was constantly scrolling instead of doing things I enjoy. But I had an epiphany last week - it’s time for a digital detox! So I did some spring cleaning and unfollowed accounts that didn’t spark joy. Now my feed is full of inspiring folks instead of distractions. I feel less pulled to mindlessly browse and more present. Who’s with me in lightening your online load so you can spend more high-quality time in real life? It takes just a few minutes to unsubscribe and you won’t miss the stuff that doesn’t serve you.

#2. "Visit Your Local Farmers Market"

Guys, have you been to the downtown farmers market on Saturdays? It's one of my favourite ways to spend the morning. The fresh veggies and local goods are amazing, and you get to chat with friendly farmers growing their own stuff. I always walk away with breakfast and lunch sorted for days. Even better, shopping directly from farmers means more money goes back into our community. It's a fun outing too - I see lots of neighbours there every weekend. So this Saturday, let's go check it out. Who wants to join me on a trip to support locals? I promise you'll leave full and happy.

#3. "Reduce Food Waste through Composting"

How can we help the planet while saving money? By composting our food scraps, that's how. Did you know food rotting in landfills is a major source of methane gas? But if we compost it naturally, those scraps turn into nutrient-rich soil instead. It's easy to get started with a backyard bin too. Just 30 minutes a week breaks down apple cores, banana peels, coffee grounds - you name it. I promise your garden or community garden will thank you. Who wants to do their part and compost with me from now on?

Covering your information in a few minutes is possible if you have a well-established persuasive speech outline .

Let's look at this 5-minute example on life:

Short persuasive speech examples

We've all heard the saying "You only live once". But how many of us truly understand this motto and appreciate each day to its maximum? I'm here to persuade you that carpe diem should be our mantra. Life is too precious to take for granted.

Too often we get caught up in daily routines and trivial worries, neglecting to fully experience each moment. We scroll mindlessly through phones instead of engaging with real people and surroundings. Or we work excessive hours without dedicating quality time to relationships and hobbies that feed our souls. What's the point of any of this if not to genuinely live and find joy each day?

The truth is, we really don't know how much time we have. An unforeseen accident or illness could end even the healthiest life in an instant. Yet we trudge through life on autopilot instead of embracing opportunities as they arise. Why not commit to living consciously in the present rather than the hypothetical future? We must make a habit of saying yes to new adventures, meaningful connections, and simple pleasures that spark life within us.

To wrap it up, let this be the era where we stop waiting to truly live. Each sunrise is a gift, so let's open our eyes to experience this wonderful ride called life to its absolute fullest. You never know when it might end, so make each moment count from today forward.

👩‍💻 How to Make a 5 Minute Presentation with 30 Topic Ideas in 2024

We hope these exemplary short speech examples have inspired and equipped you to craft impactful persuasive openers of your own.

Remember, in just a minute or two, you have the potential to spark real change. So keep messages concise yet vivid, paint compelling pictures through well-chosen words, and above all, leave audiences eager to hear more.

Which is an example of a persuasive speech?

Persuasive speeches present a clear position and utilise arguments, facts and reasoning to convince an audience to accept that particular viewpoint. For example, a speech which is written to convince voters to approve local funding for park upgrades and maintenance.

How do you write a 5-minute persuasive speech?

Choose a specific topic that you are passionate and knowledgeable about. Write an attention-grabbing introduction and develop 2 to 3 main arguments or points to support your thesis/position. Time your practice runs and cut content to fit within 5 minutes, accounting for natural speech pacing

Leah Nguyen

Leah Nguyen

Words that convert, stories that stick. I turn complex ideas into engaging narratives - helping audiences learn, remember, and take action.

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75 Persuasive Speech Topics and Ideas

October 4, 2018 - Gini Beqiri

To write a captivating and persuasive speech you must first decide on a topic that will engage, inform and also persuade the audience. We have discussed how to choose a topic and we have provided a list of speech ideas covering a wide range of categories.

What is persuasive speech?

The aim of a persuasive speech is to inform, educate and convince or motivate an audience to do something. You are essentially trying to sway the audience to adopt your own viewpoint.

The best persuasive speech topics are thought-provoking, daring and have a clear opinion. You should speak about something you are knowledgeable about and can argue your opinion for, as well as objectively discuss counter-arguments.

How to choose a topic for your speech

It’s not easy picking a topic for your speech as there are many options so consider the following factors when deciding.

Familiarity

Topics that you’re familiar with will make it easier to prepare for the speech.

It’s best if you decide on a topic in which you have a genuine interest in because you’ll be doing lots of research on it and if it’s something you enjoy the process will be significantly easier and more enjoyable. The audience will also see this enthusiasm when you’re presenting which will make the speech more persuasive.

The audience’s interest

The audience must care about the topic. You don’t want to lose their attention so choose something you think they’ll be interested in hearing about.

Consider choosing a topic that allows you to be more descriptive because this allows the audience to visualize which consequently helps persuade them.

Not overdone

When people have heard about a topic repeatedly they’re less likely to listen to you as it doesn’t interest them anymore. Avoid cliché or overdone topics as it’s difficult to maintain your audience’s attention because they feel like they’ve heard it all before.

An exception to this would be if you had new viewpoints or new facts to share. If this is the case then ensure you clarify early in your speech that you have unique views or information on the topic.

Emotional topics

Emotions are motivators so the audience is more likely to be persuaded and act on your requests if you present an emotional topic.

People like hearing about issues that affect them or their community, country etc. They find these topics more relatable which means they find them more interesting. Look at local issues and news to discover these topics.

Desired outcome

What do you want your audience to do as a result of your speech? Use this as a guide to choosing your topic, for example, maybe you want people to recycle more so you present a speech on the effect of microplastics in the ocean.

Jamie Oliver persuasive speech

Persuasive speech topics

Lots of timely persuasive topics can be found using social media, the radio, TV and newspapers. We have compiled a list of 75 persuasive speech topic ideas covering a wide range of categories.

Some of the topics also fall into other categories and we have posed the topics as questions so they can be easily adapted into statements to suit your own viewpoint.

  • Should pets be adopted rather than bought from a breeder?
  • Should wild animals be tamed?
  • Should people be allowed to own exotic animals like monkeys?
  • Should all zoos and aquariums be closed?

Arts/Culture

  • Should art and music therapy be covered by health insurance?
  • Should graffiti be considered art?
  • Should all students be required to learn an instrument in school?
  • Should automobile drivers be required to take a test every three years?
  • Are sports cars dangerous?
  • Should bicycles share the roads with cars?
  • Should bicycle riders be required by law to always wear helmets?

Business and economy

  • Do introverts make great leaders?
  • Does owning a business leave you feeling isolated?
  • What is to blame for the rise in energy prices?
  • Does hiring cheaper foreign employees hurt the economy?
  • Should interns be paid for their work?
  • Should employees receive bonuses for walking or biking to work?
  • Should tipping in restaurants be mandatory?
  • Should boys and girls should be taught in separate classrooms?
  • Should schools include meditation breaks during the day?
  • Should students be allowed to have their mobile phones with them during school?
  • Should teachers have to pass a test every decade to renew their certifications?
  • Should online teaching be given equal importance as the regular form of teaching?
  • Is higher education over-rated?
  • What are the best ways to stop bullying?
  • Should people with more than one DUI lose their drivers’ licenses?
  • Should prostitution be legalised?
  • Should guns be illegal in the US?
  • Should cannabis be legalised for medical reasons?
  • Is equality a myth?
  • Does what is “right” and “wrong” change from generation to generation?
  • Is there never a good enough reason to declare war?
  • Should governments tax sugary drinks and use the revenue for public health?
  • Has cosmetic surgery risen to a level that exceeds good sense?
  • Is the fast-food industry legally accountable for obesity?
  • Should school cafeterias only offer healthy food options?
  • Is acupuncture a valid medical technique?
  • Should assisted suicide be legal?
  • Does consuming meat affect health?
  • Is dieting a good way to lose weight?

Law and politics

  • Should voting be made compulsory?
  • Should the President (or similar position) be allowed to serve more than two terms?
  • Would poverty reduce by fixing housing?
  • Should drug addicts be sent for treatment in hospitals instead of prisons?
  • Would it be fair for the government to detain suspected terrorists without proper trial?
  • Is torture acceptable when used for national security?
  • Should celebrities who break the law receive stiffer penalties?
  • Should the government completely ban all cigarettes and tobacco products
  • Is it wrong for the media to promote a certain beauty standard?
  • Is the media responsible for the moral degradation of teenagers?
  • Should advertising be aimed at children?
  • Has freedom of press gone too far?
  • Should prayer be allowed in public schools?
  • Does religion have a place in government?
  • How do cults differ from religion?

Science and the environment

  • Should recycling be mandatory?
  • Should genetically modified foods be sold in supermarkets?
  • Should parents be allowed to choose the sex of their unborn children?
  • Should selling plastic bags be completely banned in shops?
  • Should smoking in public places be banned?
  • Should professional female athletes be paid the same as male athletes in the same sport?
  • Should doping be allowed in professional sports?
  • Should schools be required to teach all students how to swim?
  • How does parental pressure affect young athletes?
  • Will technology reduce or increase human employment opportunities?
  • What age should children be allowed to have mobile phones?
  • Should libraries be replaced with unlimited access to e-books?
  • Should we recognize Bitcoin as a legal currency?
  • Should bloggers and vloggers be treated as journalists and punished for indiscretions?
  • Has technology helped connect people or isolate them?
  • Should mobile phone use in public places be regulated?
  • Do violent video games make people more violent?

World peace

  • What is the safest country in the world?
  • Is planetary nuclear disarmament possible?
  • Is the idea of peace on earth naive?

These topics are just suggestions so you need to assess whether they would be suitable for your particular audience. You can easily adapt the topics to suit your interests and audience, for example, you could substitute “meat” in the topic “Does consuming meat affect health?” for many possibilities, such as “processed foods”, “mainly vegan food”, “dairy” and so on.

After choosing your topic

After you’ve chosen your topic it’s important to do the following:

  • Research thoroughly
  • Think about all of the different viewpoints
  • Tailor to your audience – discussing your topic with others is a helpful way to gain an understanding of your audience.
  • How involved are you with this topic – are you a key character?
  • Have you contributed to this area, perhaps through blogs, books, papers and products.
  • How qualified are you to speak on this topic?
  • Do you have personal experience in it? How many years?
  • How long have you been interested in the area?

While it may be difficult to choose from such a variety of persuasive speech topics, think about which of the above you have the most knowledge of and can argue your opinion on.

For advice about how to deliver your persuasive speech, check out our blog  Persuasive Speech Outline and Ideas .

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17.7 Sample Persuasive Speech Outline

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Social media can help create your next persuasive speech.

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In a recent New Yorker article , author Kyle Chayka expressed a wistful fondness for TikTok, crediting the social media platform for providing “moments of audiovisual eloquence.” Even though I can’t be quite as affirmative as Chayka, I must admit that I enjoy many (but not all) of the video clips. And as a film buff, I also appreciate some of the inventive visual effects and techniques.

But I have another reason for spending time on TikTok—as well as on Twitter and Instagram.

Ever since my days as a student, when I discovered the value of what educators call “distributed learning,” I stopped cramming and started being more productive. Later, as a writer, I became a devoted practitioner of the related term, “spaced learning,” which I apply by creating drafts, putting them aside, and then returning later to discover new directions, words, and ideas. It’s a technique I learned from the editor of a paperback novel I wrote many years ago. She recommended that, at the end of each day, I put aside my writing and read it again the following morning. Whenever I did, I inevitably found that I had to rewrite what I had written. These days, as a presentation coach, I urge clients to use spaced learning to create a persuasive speech. By clearing their slate, just as with Etch A Sketch, they open their minds to new ideas.

A 2013 Wall Street Journal article , referencing a scientific study, described spaced learning as “Walking away from a problem to do simple, routine tasks, and letting the mind wander in the process,” adding that the benefit “can spark creative new connections.” An article in The Economist referenced Kevin Cashman, the CEO of Korn Ferry, who wrote a book called The Pause Principle in which he noted that “taking a break by going for a walk, taking a shower, or going for a drive … helps ideas surface.”

But walking doesn’t always work. Lucy Hughes-Hallett, a prestigious—and prolific—British historian, biographer and novelist, said :

  There is this theory, isn’t there, that you can write a book by going for long walks, but that doesn’t seem to work…I spend a lot of time staring desperately out of the window.

 One look at the prodigious output on Ms. Hughes-Hallett’s website makes it quite clear that her creativity is fully functional.

For the rest of us, TikTok—and Twitter and Instagram—can help. When I began scrolling through those incessantly hyperactive apps, the diverting experience took my spaced learning to another level. I found that scrolling—rather than visiting my coffee machine or raiding the refrigerator—fired off a different set of synapses. The infinite streaming montage of widely-diverse, seconds-long snippets causes me to react—to laugh, wince, groan, repeat a clip, or to scroll past the boring or tasteless ones—in sharp contrast to the passive intake of coffee or a snack, or even reading the news or blogs. It’s not that the videos inspire my creativity, they rarely do, but rather than idling my mind in neutral, the videos keep my own idea motor running. When I return to my writing, having cleared my slate, I start with a fresh point of view and my creative motor at full speed.

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It should be noted that some scientists, according to a WIRED article , warn that excessive scrolling on social media, known as “doomscrolling,” can erode your mental health. But if, when you are developing your next persuasive speech, or trying to come up with new strategies, products, or marketing plans, you take a brief scroll on TikTok, Twitter, or Instagram, you can stimulate your mental creativity.

Think of it as “Bloomscrolling.”

Jerry Weissman

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Persuasive speech topics about social media, bob cardens.

  • September 10, 2022
  • Essay Topics and Ideas

In recent years, social media has become an increasingly popular topic of conversation. Whether you love it or hate it, there’s no denying that social media has a big impact on our lives. In this article, we’ll take a look at some persuasive speech topics about social media so that you can get some ideas for your own speeches.

What You'll Learn

The following is a list of fifty persuasive speech topics about social media. This list is not exhaustive but it will give you a good idea of the range of topics that you could choose from:

  • The impact of social media on society
  • The advantages and disadvantages of social media
  • The implications of social media for businesses
  • The use of social media in marketing
  • The benefits and drawbacks of using social media for communication
  • The role of social media in education
  • The potential of social media for political engagement
  • The use of social media in the news industry
  • The impact of social media on our personal relationships
  • How social media is changing the way we interact with each other
  • Is social media making us more or less socially connected?
  • How does social media affect our mental health?
  • Can we trust the information we find on social media?
  • Should there be limits on what we can post on social media?
  • Is social media creating a generation of narcissists?
  • Do we need to be worried about the amount of time we spend on social media?
  • Is social media desensitising us to violence and suffering?
  • Should we be worried about the amount of personal information we share on social media?
  • Is social media making us less able to concentrate and pay attention?
  • How is social media affecting the way we think and process information?
  • Is social media creating a generation of shallow thinkers?
  • How does social media affect our memory and recall?
  • Is social media making it harder for us to empathise with others?
  • Should parents be concerned about what their children are doing on social media?
  • What are the dangers of cyberbullying on social media?
  • What are the risks of sharing too much information on social media?
  • How can we protect our privacy on social media?
  • Can social media be addictive?
  • What are the consequences of spending too much time on social media?
  • Should employers be allowed to access employee’s social media accounts?
  • Can employers discriminate against employees based on their social media activity?
  • What are the implications of social media for employees’ rights to privacy?
  • Should schools be monitoring students’ social media accounts?
  • Can social media be used to cheat in exams?
  • What are the academic benefits of using social media?
  • What are the risks of using social media in academic research?
  • Should universities be using social media to recruit students?
  • How can we use social media to create a more inclusive society?
  • What are the implications of social media for democracy?
  • Can social media be used to combat racism and sexism?
  • How does social media affect our ability to have meaningful conversations?
  • What are the dangers of echo chambers on social media?
  • How can we use social media to promote open and honest dialogue?
  • Is it possible to have a healthy relationship with social media?
  • What are the benefits of taking a break from social media?
  • How can we make sure that we are using social media in a positive way?
  • What are the risks of using social media while driving?
  • What are the risks of using social media while walking or cycling?
  • How can we make sure that we are not addicted to social media?
  • How can we use social media in a way that is beneficial to our mental health?

Persuasive speech topics about social media

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Persuasive speech outline

  • Communications

A business journal from the Wharton School of the University of Pennsylvania

Biased News Can Be More Dangerous Than Fake News on Social Media

June 25, 2024 • 5 min read.

Researchers from Wharton, Penn, and MIT found that misleading, but factual, Facebook posts about COVID-19 vaccines were more persuasive than fake news.

Illustration of people staring at bright screens and being drawn in by misinformation on social media

The following article was originally published by Penn Engineering Today .

What threatens public health more, a deliberately false Facebook post about tracking microchips in the COVID-19 vaccine that is flagged as misinformation, or an unflagged, factual article about the rare case of a young, healthy person who died after receiving the vaccine?

According to  Duncan J. Watts , Stevens University Professor in Computer and Information Science at  Penn Engineering  and Director of the  Computational Social Science (CSS) Lab , along with  David G. Rand , Erwin H. Schell Professor at  MIT Sloan School of Management , and  Jennifer Allen , 2024 MIT Sloan School of Management PhD graduate and incoming CSS postdoctoral fellow, the latter is much more damaging. “The misinformation flagged by fact-checkers was 46 times less impactful than the unflagged content that nonetheless encouraged vaccine skepticism,” they conclude in a new paper in  Science .

Historically, research on “fake news” has focused almost exclusively on deliberately false or misleading content, on the theory that such content is much more likely to shape human behavior. But, as Allen points out, “When you actually look at the stories people encounter in their day-to-day information diets, fake news is a minuscule percentage. What people are seeing is either no news at all or mainstream media.”

“Since the 2016 U.S. presidential election, many thousands of papers have been published about the dangers of false information propagating on social media,” says Watts. “But what this literature has almost universally overlooked is the related danger of information that is merely biased. That’s what we look at here in the context of COVID vaccines.”

In the study, Watts, one of the paper’s senior authors, and Allen, the paper’s first author, used thousands of survey results and AI to estimate the impact of more than 13,000 individual Facebook posts. “Our methodology allows us to estimate the effect of each piece of content on Facebook,” says Allen. “What makes our paper really unique is that it allows us to break open Facebook and actually understand what types of content are driving misinformed-ness.”

One of the paper’s key findings is that “fake news,” or articles flagged as misinformation by professional fact-checkers, has a much smaller overall effect on vaccine hesitancy than unflagged stories that the researchers describe as “vaccine-skeptical,” many of which focus on statistical anomalies that suggest that COVID-19 vaccines are dangerous.

“What this literature has almost universally overlooked is the related danger of information that is merely biased.” —Duncan Watts

“Obviously, people are misinformed,” says Allen, pointing to the  low vaccination rates  among U.S. adults, in particular for the COVID-19 booster vaccine, “but it doesn’t seem like fake news is doing it.” One of the most viewed URLs on Facebook during the time period covered by the study, at the height of the pandemic, for instance, was a true story in a reputable newspaper about a doctor who happened to die shortly after receiving the COVID-19 vaccine.

That story racked up tens of millions of views on the platform, multiples of the combined number of views of all COVID-19-related URLs that Facebook flagged as misinformation during the time period covered by the study. “Vaccine-skeptical content that’s not being flagged by Facebook is potentially lowering users’ intentions to get vaccinated by 2.3 percentage points,” Allen says. “A back-of-the-envelope estimate suggests that translates to approximately 3 million people who might have gotten vaccinated had they not seen this content.”

Despite the fact that, in the survey results, fake news identified by fact-checkers proved more persuasive on an individual basis, so many more users were exposed to the factual, vaccine-skeptical articles with clickbait-style headlines that the overall impact of the latter outstripped that of the former.

“Even though misinformation, when people see it, can be more persuasive than factual content in the context of vaccine hesitancy,” says Allen, “it is seen so little that these accurate, ‘vaccine-skeptical’ stories dwarf the impact of outright false claims.”

As the researchers point out, being able to quantify the impact of misleading but factual stories points to a fundamental tension between free expression and combating misinformation, as Facebook would be unlikely to shut down mainstream publications. “Deciding how to weigh these competing values is an extremely challenging normative question with no straightforward solution,” the authors write in the paper.

Allen points to content moderation that involves the user community as one possible means to address this challenge. “Crowdsourcing fact-checking and moderation works surprisingly well,” she says. “That’s a potential, more democratic solution.”

With the 2024 U.S. Presidential election on the horizon, Allen emphasizes the need for Americans to seriously consider these tradeoffs. “The most popular story on Facebook in the lead-up to the 2020 election was about military ballots found in the trash that were mostly votes for Donald Trump,” she notes. “That was a real story, but the headline did not mention that there were nine votes total, seven of them for Trump.”

This study was conducted at the University of Pennsylvania’s School of Engineering and Applied Science, the Annenberg School for Communication, and the Wharton School, along with the Massachusetts Institute of Technology Sloan School of Management, and was supported by funding from Alain Rossmann.

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‘Britain’s on its knees’: The broken UK town backing Nigel Farage

Clacton-on-Sea, with high unemployment and low immigration, looks set to finally deliver the right-wing populist to parliament on his eighth attempt.

[Anealla Safdar/Al Jazeera]

Clacton-on-Sea, United Kingdom – As the midday sun spreads over Clacton, seagulls cawing above the quiet seafront, Lee* meanders around searching for shade.

He stops at an ice cream stand but decides against a purchase.

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“I don’t give my name out because you could be Old Bill [police], couldn’t you?” he jokes in a thick East End, London accent. He requests a pseudonym and refuses to be photographed.

At 75, he has lived in Clacton for years having moved from the capital. He has a head of slicked-back grey hair and is dressed in a red polo. He is suspicious of the media and political class and talks of a bygone era.

“We live in a woke country where we’re told what we must think, what we must say, and what we should do. It ain’t the world that we grew up in … We had respect for other people, manners.”

Lee is among the many Clacton locals set to vote for Nigel Farage and his Reform UK party, a right-wing populist startup movement that has dynamited a largely dull and predictable campaign season.

[Anealla Safdar/Al Jazeera]

The Labour Party has long been expected – and still is – to win a majority on July 4 . But Farage’s shock announcement earlier this month to lead Reform and stand in Clacton has boosted their chances. Reform is now fighting for dominance in opposition and recent polls indicate it is closing the gap against the Conservatives.

The telegenic Farage, one of the most recognisable British political figures and among the architects of Brexit, is widely expected to finally become an MP on his eighth attempt – with the biggest swing in recent history.

Clacton strongly supported Giles Watling, a Tory, in the 2019 election with 72 percent of the vote. In less than a fortnight, Farage is predicted by the Survation pollster to win more than 40 percent compared with Watling’s 27 percent. Jovan Owusu-Nepaul, a young and stylish Labour candidate, is likely to secure 24 percent.

‘All them boats coming here, I honestly believe they’re terrorists’

A dozen pro-Farage voters Al Jazeera interviewed said undocumented immigration, Reform’s main focus, was their top concern. Several believed in dangerous conspiracy theories.

“All them boats coming here, I honestly believe they’re terrorists,” says Lee, referring to the migrants and refugees who arrive on Britain’s shores on flimsy dinghies from France. “They’re coming here to invade us and eventually, they’ll kill us all and wipe us off the face of the Earth.”

[Anealla Safdar/Al Jazeera]

“I doubt that very much,” cautions Jeff Bray, a financial consultant working on Reform’s canvassing campaign from its makeshift office above an amusement arcade.

“No, they’re not all terrorists. But let’s be realistic, some of them could be. I don’t know, you don’t know, and the problem is nobody knows … No country wants to let bad people in through their borders.”

Surrounded by boxes of posters and leaflets featuring a cheerful Farage, Bray has abandoned his old loyalty to the Conservatives.

When asked how Reform envisions limiting migration, he says, “You’ll need to ask Nigel to get a really specific answer. What I never do is speak for Nigel. He’s much cleverer than I am.”

Reform’s ‘contract’

Reform, formerly known as the Brexit Party and founded by Farage, has branded its manifesto as a “contract”.

The party backs freezing “non-essential” immigration and would ban students from being joined by their partners or children.

“Essential skills, mainly around healthcare, must be the only exception” for accepting migrant workers, the manifesto says, without providing further details.

It would tax companies a higher rate for employing migrants and says it would aim to “pick up illegal migrants out of boats and take them back to France” – something Paris would not agree to that would test refugee rights laws.

Keith Bloomfield, a 70-year-old Reform member who has previously voted for Labour, connects immigration to violent crime. He has travelled 70 miles from Dartford to support Farage on the campaign trail and is brimming with fan-level excitement.

“Immigration leads to disaster,” he says. “Look, I’m not a racist. Nigel’s not a racist. But we want the best for our country now.

“Foreign input into the country [is] causing knife crime, gun crime, acid [attacks]. We didn’t have this [before].”

[Anealla Safdar/Al Jazeera]

He claims to have “no problem” with Turkish, Indian and Jewish people in the UK but sees a “big problem” in London.

“Women, like from Islam, you know, they put the mask on, they have to do this, you know? They can’t go out and enjoy themselves.”

He also believes irregular migrants and refugees are going to “shoot” and “knife” people.

“We’ve seen it,” he says ominously, and suggests crime in London is largely carried out by migrants.

Lynne, a former Tory voter who refused to provide her last name, is more concerned with employment.

“Well, we’re just getting too many immigrants coming over here, especially the illegal ones. And you know, basically they’ve taken the few jobs that we’ve got here,” she says.

[Anealla Safdar/Al Jazeera]

Some of Clacton’s many wounds are visible on the streets.

There are hardly any customers at seaside cafes, several shops have been shuttered, and young homeless people aimlessly mill around a central square.

The town is home to high levels of unemployment and economic inactivity – 5.1 percent and 32.9 respectively compared with the national average of 4.4 percent and 21.2 percent.

“Clacton is a seaside town that’s falling apart,” says Alexander Armitt, a 62-year-old who is medically retired, having worked in printing.

Farage tempted him away from his “lifetime Labour supporter” status, he says.

“His policies are what encourage me. I don’t want another Tory government … And his views on immigration are something that’s attracted me.”

[Anealla Safdar/Al Jazeera]

But immigration is unlikely the root cause of Clacton’s problems. According to the 2021 census, only 2.4 percent of people in the Tendring area, the Essex council where Clacton is the largest town, were non-UK passport holders, compared with the national average of 9.9 percent.

Almost 70 percent of people in Tendring voted for Brexit in 2016; turnout was also high at 74.5 percent. The vote to leave was among the UK’s highest. About 95 percent of the town’s population is white.

“[Farage] thinks that we are an easy place to gain in an election because people here are so disillusioned and disenfranchised,” says Natasha Osben, the Green Party candidate for Clacton who’s expected to win just five percent of the vote share.

A single mother of four, Osben represents the area she was born and raised in, unlike Farage, a privately educated former commodities trader who lives in Kent, some 80 miles away.

“People feel angry and they have bought a scapegoat that the sole reason for these problems is migration, even though if you look around, we’re not a very diverse area, there’s not a large amount of immigration here.”

[Anealla Safdar/Al Jazeera]

Net migration to the UK dropped 10 percent to 685,000 in 2023, compared with a year earlier, but remained above average historical levels. The majority of people travelled for work or to study, with far fewer – 29,437 last year – arriving via the perilous journey across the Channel from France.

But migration is a central issue for voters across the political spectrum, especially after the Conservatives failed on their promise to “stop the boats” and deport irregular migrants to Rwanda.

During a speech made atop a campaign bus in Maidstone, Kent’s largest town, Farage blamed immigration for rising rent prices, worse traffic, a strain on social housing and hospital waiting times.

“It’s simple: demand, supply,” he said.

Toby James, professor of politics and public policy at the University of East Anglia, says Reform’s “simple narratives” are gaining traction because the economy has suffered “anaemic levels” of growth for years.

“The prices that people are paying in the weekly shop have rocketed – and not come down. Meanwhile, the quality of public services has been declining with record lows in satisfaction in public healthcare,” he says. “Support for the party that has been in power for the last 14 years plummeted as a result. Reform have been able to capitalise on this situation … notably blaming problems on immigration.”

[Anealla Safdar/Al Jazeera]

Most Reform supporters Al Jazeera spoke to appreciate the party’s populist agenda and speak of Farage fondly, as though he is a family member.

He “actually speaks from the heart”, he’s “honest”, he’s “a believer in equality”, he’s a “very good gentleman”, a “lovely man”, voters said in Clacton.

At the same time, they brush off documented allegations of racism within the party as biased media campaigns. Several Reform candidates have been dropped over offensive messages shared on social media. Some defend the accused as simply sharing “opinions”.

[Anealla Safdar/Al Jazeera]

Shabna Begum, head of the Runnymede Trust race equality think tank, believes the election is being fought by all parties on “toxic migration policies, which are based on racialised ideas of who is welcome and who is not”.

Reform has been given “considerable media encouragement and curation” with leaders like Farage often enjoying soft-ball interviews, she says.

“Decades ago, what would have been considered an extreme political right in terms of explicit hostility towards migrants, asylum seekers and Muslim people has become mainstream.”

[Anealla Safdar/Al Jazeera]

The Farage phenomenon in political discourse should worry marginalised communities, agrees Taj Ali, editor of the left-wing Tribune magazine.

“Just recently, Farage suggested on Sky News that British Muslims ‘Do not subscribe to British values’ and loathe what people stand for, implying they have dual loyalties. The party depicts itself as anti-establishment, tapping into culture war rhetoric around so-called out-of-touch ‘metropolitan elites’ and minority communities living parallel lives.

“While the party will significantly damage the Conservative Party in the general election, it is likely to enjoy significant support under a Labour government, too, and could erode support in traditional working-class heartlands unless Labour is able to offer a credible alternative following 14 years of Tory rule,” Ali says.

If Reform performs well on July 4, the Tories, too, might feel compelled to adapt, he says.   “The Conservative Party will shift to the right and adopt much of their rhetoric, too.”

While most are hooked on Farage’s anti-immigration fever, Al Jazeera interviewed one would-be Reform voter who was slightly sceptical.

“I feel that they’re [migrants] sort of scapegoated at times,” says Edson, an estate agent in his thirties. But he quickly adds, “With everything, you’ve got to take it with a pinch of salt … we don’t even know if he’s going to get voted in, so it’s not worth hanging your hat completely on it.”

Matthew Francis, a political historian at the University of Birmingham, noted a recent YouGov poll of would-be Reform voters which included a “quite striking finding”.

“When asked whether they would prefer a Labour or a Conservative government, three-quarters of respondents opted for ‘neither’,” Francis says. “Immigration is a major issue for these voters … Farage and Reform’s hard line on that issue appeals to them.”

[Anealla Safdar/Al Jazeera]

As the sun begins its descent in Clacton, 36-year-old Shama Martin, a professional gardener who also runs a charity in the town, stops at an international food market to buy a tin of ackee, the national fruit of Jamaica. He has just finished work.

He has a personal connection with Farage, who contacted him last year to invite him to speak on GB News, the right-wing channel of which he’s a host, to laud his humanitarian work on homelessness.

“If you’re in Britain, Nigel’s trying to better Britain for you and me and for everybody,” he says. “Britain’s on its knees at the minute, it’s lying on its belly. Once we get Britain back on its feet, then we can open immigration back up and welcome the rest of the world.”

[Anealla Safdar/Al Jazeera]

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