essay structure c2

Essay – examples & model answers | C2 Proficient (CPE)

CPE Model Essay: Advertising

Example exam task:.

Write an essay summarising and evaluating the four key points from both texts . Use your own words throughout as far as possible, and include your own ideas in your answers.

Model Answer (Grade: 4-5)

Example answer:.

The two texts contrast the pros and cons of outdoor advertising, in particular in its latest digital form. Text 1 claims that outdoor advertising, like any advertising, is designed to appeal to potential customers, even creating in them a need for which it promises immediate satisfaction. In this respect, outdoor advertising is the most effective type and digitalisation considerably broadens the ways in which advertising professionals can reach and hence manipulate customers.

While outdoor advertising undoubtedly has an alluring power for customers, I seriously doubt its importance and overall impact. At least from the point of view of a European citizen, everyday exposure to outdoor advertising, digital or not, appears to be minimal. And the cheapness of digital media has to be offset against the continuous need for power to run these media, a fact that renders the term ‘cheap’ short-sighted and unconvincing.

Text 2 argues that traditional, paper–based outdoor advertising was unobtrusive and overall, unimportant. Digital advertising, however, is seen as intrusive, its attractiveness simply boiling down to it being a novelty. People sharing these opinions regard advertising practices, particularly those focusing on the young and those in need of help, as deplorable, especially when it damages the environment at the same time.

I agree with the statements in text 2 as far as the environmental damage and advertising practices, in general, are concerned. However, those practices are not solely dependent on the medium they use. Paper–based outdoor advertising can be just as unwanted and creepingly commercialising as its digital counterpart. The fundamental question is: ‘Do we want to be seduced and manipulated in such a way at all? If people answer ‘yes’, I assume that digital outdoor advertising is just another step that will be followed by yet more intrusive ones

FCE, CAE, CPE

Practice, write & improve, cpe model essays: traffic & motoring.

Essay on Motoring and Traffic Congestion

The need of motor vehicles in the modern world is undeniable. But although the benefits of owning a four-wheeled transportation device are numerous, cars can also generate a lot of problems.

On the one hand automobiles are absolutely necessary for some people. For instance, in theUSA, everybody needs a car to go to school or to go to work. With public transport being slow or simply non-existent, having a car gives people a transport solution. Furthermore,travelling by car also helps people avoid stressful situations. Owning a car means no more standing in crowded buses or fighting with people in the subway.

On the other hand, all those cars in the streets mean facing traffic jams and of course pollution. They create congestion and are one of the principal sources of contamination in the cities. As a respond to this situation, governments are implementing a series of strategies to motivate people not to use their cars so often.

Some of these government strategies involve car sharing and using bikes, while others fine drivers who use their vehicles on certain days or at certain times; but this strategy does notseem to be so efficient. Probably because doing something to avoid a fine, does not involve really understanding the nature of the problem.

All in all, I am of the opinion that cars are indispensable in the current lifestyles and living standards. We cannot disregard the impact they had on facilitating our existence,nevertheless, it is irrefutable that their numbers have reached levels where we must not hesitate to act in downsizing them.

The over-arching theme of these two texts is the use of cars in our society.

The first one adopts a more practical viewpoint on this subject , discussing different alternatives to reduce a very common problem that many big cities have to deal with nowadays, namely traffic congestions. This text makes the point that it is important to find ways to tackle this increasing problem; whether it is through raising people’s s consciousness,setting speed limits, or even using congestion charges. The main point made is that it is important that citizen not use their cars so frequently.

In my opinion, it is very important to try to reduce traffic congestions. However, the first text fails to take into consideration reducing the price of public transport. This would enable people to travel with ease and may encourage them to stop using their vehicles as much as they do now.

The second text is possibly more descriptive. It discusses how people use their own car with complete disregard for the drawbacks that this may bring. People accept drawbacks, such as ever-increasing petrol prices, expensive insurances, traffic jams, etc. However, these negative aspects do not discourage them from getting behind the wheel. The benefits of this far outweigh the drawbacks.

Expensive though it may be, using their own car gives people the freedom and independence that they would not be able to have otherwise. In addition, for some people their car is not just a means of transport, it is also, somehow, an extension of their personality.I am of the opinion that because of our fast pace of life, we have become very dependent on our cars to take us everywhere. This is simply where evolution is taking us.

CPE Example/Model Essays: Teenagers

Example Answer (Grade: 3)

The impact of the media on teenagers

Nowadays it has become almost impossible to ignore the media due to the fact that most of us spend some daily time either watching television, listening to the radio or surfing the internet. Specially teenagers who spend a significant part of the day exposed to all types of advertisement. Advertisers consider that teenagers are the perfect target, while some people believe that teenagers have changed marketing worldwide. Who manipulates who? That is the dilemma.

On one hand, the marketing and advertisement industry look upon the young generations as the easiest people to influence. Making them believe that certain items are the key to popularity is the strategy they have developed to sell among that generation.

On the other hand, some people believe that advertising responds to young peoples’ desires and not the other way around. It is the energy of teenagers that has had a huge impact on this industry, making it more innovative and creative. The power of young people have push advertising boundaries to become almost an art form more sophisticated and attractive than ever before.

All in all, there has been a revolution in the adversiment industry globally. While some people may be influenced by it, some others may define trends. Ten years ago people were not so worried about material offered by the media. Globalization has changed everything, advertising has become part of our daily lives and it is unavoidable. The temptation surround us, some of us fall for it.

Examiners comments & grade:

Model Answer (Grade: 3-4)

I have often asked myself whether it is different being a teenager nowadays than when I was that age. Are the problems still the same?

The years between 10 and 20 are certainly a difficult time in everybody’s life because one’s personality is developing and this makes a teenager generally more vulnerable than an adult. I am convinced that when it comes to media it is demanding to deal with for young people today. Advertisements are very prominent in our modern world and teenagers normally spend a lot of hours watching television or surfing the internet, which makes them potential customers. Furthermore, many teenagers have more money to spend than maybe twenty years ago and you often hear about families taking loans for expenses like technical equipment or mobile phone bills for their children. Certainly in the current economic climate many parents face tough decisions especially when it comes to what they can afford for their offspring. The most important point is that teenagers are often an easy target for companies advertising their latest gadgets. Many teenagers will buy it if they just manage to convince them that their product is an absolute ‘must-have’, because the pressure of belonging to a certain group, feeling accepted and not being an outsider is a big issue for a young person.

On the other hand, teenagers are trend setters. They have to create new ideas to be unique or just different from their own parents and this often sets the trend for a whole generation. Being special and fashionable is so important and therefore one needs to spend money on clothes, computers, games or phones to be part of your teenage generation and to find common grounds to make friends and have a fulfilling social life. Personally, I find it quite shocking when reading about the psychological strategies advertising companies use to gain influence on young people to sell a product. They are also often exploiting the creative energy of teenagers and it is almost impossible to escape the world of advertisement.

To conclude, I believe it is not feasible to prohibit adverts for teenagers. Furthermore, parents cannot avoid their children coming into contact with it, but it needs sensible adults helping and supporting teenagers in developing their own personality and sense of taste without the powerful influence of adverts.

Model Answer (Grade: 5)

These texts both deal with the relationship between teenagers and advertising.

The first one focuses on how advertisers exploit young people, taking advantage both of teenage preoccupation with the media and of their susceptibility to peer pressure combined with a wish to appear ‘cool’. The second text is less critical of the relationship between marketing and young people. It presents the young as having a very positive influence on the quality of modern adverts, helping to make them much wittier and more original than ever before. This text maintains that teenagers’ impact on advertising derives partly from their predilection for what is intriguingly new but also, more particularly, from their own creative energy. This energy has been channeled into advertising, raising it arguably to the level of an art form.

While I appreciate the arguments put forward in both texts, I tend to feel more in sympathy with the approach of the first one. I suspect that advertisers are quite cold-heartedly prepared to exploit the youth market, keen to capture the attention – and the cash – of the new generation and well aware of how young people are perhaps more easily influenced than their more cynical elders.

I would accept that advertising can be very creative and I personally often find an advert in a magazine or a TV commercial attractive to look at or enjoyably humorous. It does not seem unreasonable to suggest that many people with artistic talents are attracted into the advertising profession. However, I do not see that as having any direct connection with teenagers. Those who create the most original adverts are certainly likely to be young but in their twenties or early thirties rather than their teens. Moreover the appeal of the more sophisticated advert is surely just as powerful for the older generation as for teenagers.

Concern is often expressed about the negative effects that television can have on young people. As far as I am concerned, the most serious damage that occurs is a result of the constant commercial pressures that vulnerable youngsters are exposed to.

Advertisements every ten minutes or so as children and teenagers watch their favourite programmes are likely to lead them to believe that possessing the latest gadget or item of clothing will bring them happiness and respect from others. To my mind, the result of this can only be a generation whose values are too materialistic for their own ultimate contentment.

This is not to say that all advertisements are lacking in quality. It is not unreasonable, in fact, to consider them as an art form as many are imaginative and make original use of language, music and camerawork. They are indeed often produced by talented young people who find them an appropriate focus for their own creativity.

In my opinion, the answer lies in education. Advertisements are not harmful per se; it is just that we all need to know how to use them. We should take the information that we need from them but we should be aware of the techniques that their makers use with the hope of influencing us to buy things we do not really have any need of. Young people should be taught not only to appreciate the artistic qualities of adverts but also to recognize the tricks that are being employed. Greater sophistication should lead to less vulnerability.

Would you pass C2 Proficient (CPE)?

• Guide to the Cambridge C2 Proficiency Writing Exam – Part 1: Essay

• Posted on 19/04/2023
• Categories: Blog

Are you preparing for the Cambridge C2 Proficiency (CPE) writing exam? If so, you may be feeling a little nervous and concerned about what lies ahead . Let us help put that fear and anxiety to bed and get started on how your academic writing can leave a positive impression on the examiner.

By the end of this blog post, you’ll know exactly what you need to do, how to prepare and how you can use your knowledge of other parts of the exam to help you.

Although you’ll find the advanced writing skills you’ve mastered at C1 will stand you in good stead for C2 writing, there are clear differences in the exam format in CPE. As in Cambridge C1, there are two parts in the writing exam, and understanding what you need to do before you’ve even put a pen to paper is incredibly important. So, let’s go!

What’s in Part 1?

First, let’s look at the format of Part 1:

• Task: essay.
• Word count: 240–280 words.
• Register: formal.
• Overview: a summary of two texts and an evaluation of the ideas.
• Suggested structure: introduction, paragraph 1, paragraph 2, conclusion.
• Time: 1 hour 30 minutes for Part 1 and 2.

Before we look at an example task, let’s look at how your paper will be assessed. The examiner will mark your paper using four separate assessment scales:

• Content – this demonstrates your ability to complete the task, including only relevant information.
• Communicative achievement – this shows how well you’ve completed the task, having followed the conventions of the task, used the correct register and maintained the reader’s attention throughout.
• Organisation – the overall structure of your essay, the paragraphs and the sentences.
• Language – your ability to use a wide range of C2 grammar and vocabulary in a fluent and accurate way.

How can I write a fantastic essay?

Let’s look at an example task:

The key things you’re being asked to do here are summarise, evaluate and include your own ideas, using your own words as far as possible. So, in short, you have to paraphrase. As a Cambridge exams expert, you’ll know that this is a skill you already use throughout the exam.

In Reading and Use of English Part 4, the techniques you are using to make the keyword transformations (active to passive, comparative structures, negative inversions, common word patterns, etc) will show you that you already know how you can say the same thing in other words.

Your ability to do word formation in Reading and Use of English Part 3 is useful here, as you look for verbs that you can change into nouns, and vice versa. This enables you to say reword sentences without losing the original meaning.

You are already adept at identifying the correct options in Reading and Use of English Part 5 and Listening Parts 1 and 3, although the words given are different to the information in the text or audio.

So, be aware of the skills you have already practised, and use them to your advantage!

How should I plan and structure my essay?

Before you even consider writing, read both texts thoroughly . Highlight the key points in each text and make notes about how you can express this in your own words. Look for contrasting opinions and think about how you can connect the ideas together. These contrasting ideas will usually form the basis of paragraphs 2 and 3.

Although there are multiple ways you can organise your essay, here is a tried and tested structure:

Paragraph 1: Introduction

Paragraph 2: Idea 1 with support

Paragraph 3: Idea 2 with support

Paragraph 4: Conclusion

Introduction

Use your introduction as a way to present the general theme. Don’t give anything away in terms of your own opinion, but instead give an overview of what you will discuss. Imagine this as a global comment, talking about how society as a whole may feel about the topic.

Start with a strong sentence. Make your intentions clear, then back up your idea with a supporting sentence and elaborate on it. Use linkers to show how this idea has different stances, paraphrased from the key points you highlighted in the texts.

Follow the same structure as Idea 1, but focus on a different element from the two texts. Introduce it clearly, then provide more support to the idea. Keep emotional distance from the topic – save your opinion for the conclusion!

Here is the opportunity for you to introduce your personal opinion. There shouldn’t be anything new included here other than how you personally feel about the topics discussed. Use your conclusion to refer back to the main point and round up how your opinion differs or is similar.

This is just one example of how you can structure your essay. However, we recommend trying different formats. The more you practise, the more feedback you’ll get from your teacher. Once you’ve settled on the structure that suits you, your planning will be a lot quicker and easier.

What can I do to prepare?

According to the Cambridge English website, ‘A C2 Proficiency qualification shows the world that you have mastered English to an exceptional level. It proves you can communicate with the fluency and sophistication of a highly competent English speaker.’

This means that being a proficient writer in your own language is not enough. So, what can you do to really convince the examiner that you truly are smarter than the average Joe ?

Prepare! Prepare! Prepare!

✔ Read academic texts regularly.

✔ Pay attention to model essay answers and highlight things that stand out.

✔ Always try to upgrade your vocabulary. Challenge yourself to think of synonyms.

✔ Write frequently and study the feedback your teacher gives you.

✔ Study C2 grammar and include it in your writing.

What do I need to avoid?

Don’t overuse the same linkers. Practise using different ones and not only in essays. You can write something much shorter and ask your teacher to check for correct usage.

• Don’t constantly repeat the same sentence length and punctuation. Long sentences may seem the most sophisticated, but you should consider adding shorter ones from time to time. This adds variety and a dramatic effect. Try it!
• Don’t be discouraged by your mistakes – learn from them! If you struggle with a grammar point, master it. If you spell something incorrectly, write it again and again.
• Don’t limit your English studying time. Do as much as possible in English – watch TV, read, listen to podcasts, or meet with English speaking friends. English time should not only be reserved for the classroom.

What websites can help me?

The Official Cambridge English page, where you can find a link to sample papers.

BBC Learning English has a range of activities geared towards advanced level learners.

Flo-joe has very useful writing practice exercises that allow you to see other students’ writing.

Writing apps and tools like Grammarly can improve your writing style with their feedback and suggestions.

Don’t forget about our fantastic C2 blogs too!

Passing Cambridge C2 Proficiency: Part 3 Reading and Use of English

Passing C2 Proficiency: A Guide to Reading Part 5

Passing C2 Proficiency: A Guide to Reading Part 6

Guide to the Cambridge C2 Proficiency Listening Test

Guide to the Cambridge C2 Proficiency Speaking Test

Looking for further support?

If you’re interested in preparing for the C2 Proficiency exam but don’t know where to start, get in touch with us here at Oxford House today! We offer specific courses that are designed especially to help you get ready for the exam. Let our fully qualified teachers use their exam experience to guide you through your learning journey. Sign up now and receive your free mock test!

Glossary for Language Learners

Find the following words in the article and then write down any new ones you didn’t know.

lie ahead (pv): be in the future.

stand you in good stead (id): be of great use to you.

adept at (adj): have a good ability to do something.

thoroughly (adv): completely.

tried and tested (adj): used many times before and proved to be successful.

back up (pv): give support to.

round up (pv): summarise.

settle on (pv): choose after careful consideration

average Joe (n): normal person.

discouraged (adj): having lost your enthusiasm or confidence.

pv = phrasal verb

adj = adjective

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Improve your English pronunciation by mastering these 10 tricky words

• Posted on 05/04/2023

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Cambridge C2 Proficiency (CPE): How to Write an Essay

Introduction.

An essay is usually written for a teacher. It should be well organised, with an introduction, clear development and an appropriate conclusion. The compulsory Part 1 essay question will involve reading two short input texts on a particular topic and summarising and evaluating the key points from these texts in the context of a coherent essay on the topic, including the candidate’s own views. The set text essay questions specify what particular aspect of the set text (development of character or significance of events) should form the content of the essay. Source: Cambridge English Assessment: C2 Proficiency Handbook for teachers

Essays are easier than they might seem

While this is true to some extend, essays in C2 Proficiency are actually not that bad. The good thing is that there is always a specific structure that you can apply no matter what the topic of a particular task might be and with a little bit of practice, you can become very good very quickly.

What a typical essay task looks like

How to organise your essay.

Considering the fact that there are two texts we need to work with, the limit of 240-280 words and the other conventions of essay writing, meaning that we need to include an introduction at the beginning and a conclusion at the end, I have found the following paragraph structure to be very useful for my own students:

Make a plan before you start writing

It took me about three minutes to come up with this plan. The capitalised parts in the topic paragraphs are my own thoughts which I’m planning to add to or weave into the ideas expressed in the two short texts. It is important to do this because the task asks you to include your own ideas and views.

The different parts of an essay

Whichever way you prefer doing it, you have to make sure that it becomes clear what the overarching theme is that you want to talk about in the text. Unlike in B2 First or C1 Advanced the tasks in C2 Proficiency give you very little context and not even a question that you could answer. You have to decide what you want to focus on and the best way of doing this is to find out what the topic is that the input texts talk about. Simply state that in your intro and you are ready to go.

In our society, we live together based on certain norms that we all agree upon even though there is a lot of room for interpretation. For instance, what one person sees as perfectly acceptable might offend their parents or while western culture embraces personal freedom the question is where one’s own liberty collides with the interests of the collective.

Topic paragraphs

The first step to a successful topic paragraph is a topic sentence . A good topic sentence makes it very clear for the reader what this specific section of the text talks about. From there, you elaborate on the topic and that’s it. Again, there is no dark magic involved, just a repeatable step-by-step process.

Not only do we see these trends in the context described in the first text, but older generations also struggle with the ever-evolving use of language or specific behaviour such as seemingly disrespecting others by not offering their seat on public transport or using their gadgets even when spending time with family or friends. While it is easy to agree with the writer’s observations that only good communication leads to a better understanding, we need to keep in mind that societal changes are often more difficult for the parent generation and it has been that way since the dawn of civilisation. Another important aspect is the rise of individualism. The second text strongly argues that society as a whole greatly benefits from the vision and ambition of specific people and that societal rules only hinder progress. However, this line of thought neglects the fact that these individuals thrive within a collective framework that enables them to pursue their ideas and make them become a reality so we might argue that one can’t exist without the other.

Note that I avoided using personal pronouns like I or we. Essays are formal and rather impersonal pieces of writing so I tried to keep the text as impersonal as possible. That doesn’t mean that you are prohibited from using this kind of language, but in my example, I managed without it.

All in all, humanity as a collective always changes due to the fresh ideas of younger generations. This is a constant of life and the essence of who we are as a species. Only with dialogue and the willingness to understand each other can we continue to prosper and use individual freedom to benefit all of society.

Now it’s time for some practice

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