encore presentation services

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Audiovisual Solutions

Behind every phenomenal stage set, every dramatic keynote opening, and every immersive experience are our talented Encore team members that make it all happen. Their combined experience and access to the latest event technology creates beautiful event experiences. Events and meetings of any size and type can be transformative with the right technology tools. Explore event audio, video, rigging, lighting, internet, presenter support, power, and other on-site products and services.

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We can be anywhere you need us to be. Always on the cusp of what’s next and the forefront of innovation, we have an extensive range of event technology solutions from core audiovisual to specialty equipment, technology installation, and presenter support to engage participants in surprising and inventive ways.

Explore each of our event and meeting technology services to learn more.

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Encore Global
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Conference Systems

PSAV® BEGINS TO OPERATE UNDER THE ENCORE® BRAND

Unified Company Brings More Value to Customers and Venue Partners

SCHILLER PARK, Ill., January 11, 2021 – PSAV, the leading global event production company, announced today that it will begin to operate under the Encore name as part of a planned move to align its portfolio of companies under a master brand. Announced in March 2020, the move solidifies the Company’s desire to unify its operations and deliver industry leadership through end-to-end creative, production and technology services to its meeting planner customers and hotel partners, taking them far beyond traditional audiovisual services.

“This is an exciting day for our family of companies,” said Ben Erwin, President and CEO. “In a world changed by the pandemic, the Encore brand and new icon signal a forward focus. It puts our customers at the center as we offer new platforms and tools to enable them to continue to meet and seamlessly connect in-person and virtual audiences. We have come together to provide leadership to our industry by defining standards on how to safely meet in person, and have demonstrated our ability to quickly adapt solutions to help reimagine how transformative hybrid and virtual events can take place all over the world. Today, we continue those efforts under a new brand.”

Powered by a new tagline, Events that Transform SM , the brand identity supports the knowledge that events of all types have the power to connect and inspire, and the ability to create immersive, collaborative experiences to deliver real results. Augmenting its already strong portfolio of event production services, the new hybrid solutions and virtual platforms provided by Encore have kept clients meeting in a changed world, demonstrating the Company’s commitment to continue to innovate, transform and lead the industry.

“We have created a brand that will deliver on our mission to become an invaluable partner on our customers’ journey to success,” said Cathy Schlosberg, SVP, Marketing. “The new Encore brand has been built on a set of core values that are foundational to the conviction that when people come together, ideas take root, relationships are built, and real change happens. Regardless of world events, we have an obligation to help our clients and partners reach their goals and objectives, and today we will do that under a new brand that reflects that commitment.”

About Encore

Encore creates memorable experiences that engage and transform organisations. As the global leader for event technology and production services, Encore’s team of creators, innovators and experts deliver real results through strategy and creative, advanced technology, digital, environmental, staging, and digital solutions for hybrid, virtual and in-person events. Encore operates in more than 20 countries across North America, Europe, the Middle East, Australia and Asia Pacific. Encore is the trusted partner of choice for leading hotels and venues worldwide and was named to the Forbes 2018 and 2019 America’s Best Employer list. The company is headquartered in the Chicago metro area in Schiller Park, Ill.

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Audio Visual

Encore Presentation Services is the Pasadena Convention Center preferred audio/visual provider.

Encore is a global company that services hundreds of meetings and trade shows each year. Encore provides audiovisual equipment and expertise for meetings of any size. Reliable and creative solutions, outstanding customer service and superior technology make Encore your number one choice.

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Quality audio is vital to the success of any meeting. Encore offers a variety of audio packages, digital audio recording services, microphones and speaker systems and will help select the right sound system for your event. Just a few of the many options include:

Professional Line Array PA System
Digital Audio/Video Recording
Wireless Microphones
House sound

Today’s audiences have sophisticated expectations. Encore provides superior equipment and service to ensure the highest quality video, multi-media and slide material. Video offerings include:

HD Laser Projection
Graphics Operators
HD Cameras/Operators
Hybrid and Virtual Events

The correct lighting will make your event memorable and engaging. Encore offers presenter lighting, set lighting, intelligent lighting and decor and lighting packages for the very simple to the most elaborate.

LED Uplights
Stage Wash lighting
Movers/concert lighting

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What is an Encore Presentation: 5 Key Benefits and Strategies

Definition of an encore presentation.

An encore presentation is essentially a rebroadcast of previously aired content. This term is often used in the television industry to denote a repeat airing of a popular show, episode, or special event. Unlike a simple rerun, an encore presentation is typically marketed and scheduled to attract a specific audience that may have missed the original broadcast. These broadcasts are usually highlighted in TV guides and promoted heavily to ensure maximum reach. By emphasizing the popularity and success of the initial airing, broadcasters can create a sense of excitement and urgency around the encore, encouraging viewers to tune in.

History and Evolution

Encore presentations have been around for decades, but their role has evolved with changing media consumption habits. Initially, they were used to fill programming gaps and cater to different time zones. Broadcasters found that replaying popular shows during off-peak hours helped maintain viewer engagement without the need for fresh content. Nowadays, with the rise of digital streaming, encore presentations serve as strategic tools to maximize content reach and viewer engagement. They are used to boost viewership during sweeps weeks, fill in during production delays, and create a continuous presence of successful shows in the viewers’ minds, leveraging the power of nostalgia and familiarity.

Importance of Encore Presentations

Benefits for broadcasters.

For broadcasters, encore presentations are a valuable asset. They provide an opportunity to capitalize on successful content without incurring the costs of producing new material. By airing encore presentations, networks can maintain viewer interest and loyalty, especially during off-peak seasons or times when new content is scarce. Moreover, encores offer a way to test new time slots for shows, gauge audience reactions, and strategically place content to counterprogram against competitors. This flexibility allows networks to optimize their schedules and maximize advertising revenues by ensuring that their most popular content gets as many eyes on it as possible.

Viewer Advantages

From a viewer’s perspective, encore presentations are a second chance to catch content they missed the first time around. It’s like getting an extra slice of a favorite cake. These presentations also help new audiences discover shows and events they might not have considered watching otherwise. For those who enjoyed the original broadcast, an encore provides an opportunity to re-experience the content, perhaps catching details they missed or reliving memorable moments. Additionally, encores can help families and friends who may have had scheduling conflicts align their viewing experiences, making it easier to discuss and enjoy the content together.

How Encore Presentations Work

Scheduling and timing.

The scheduling of encore presentations is crucial. Broadcasters often choose time slots that complement the original airing, ensuring that the encore doesn’t compete with other major broadcasts. Primetime slots or weekends are popular choices, aiming to capture a larger audience. Strategic timing can also align with key events or holidays, maximizing the likelihood of viewers tuning in. Broadcasters analyze viewing patterns and audience data to identify optimal encore times, ensuring that the content reaches the widest and most relevant audience possible. This careful planning is essential for maximizing the impact and success of an encore presentation.

Platforms and Mediums

Encore presentations aren’t limited to traditional television. They span multiple platforms, including online streaming services, cable channels, and even radio. This multi-platform approach ensures that content is accessible to a wide audience, regardless of their preferred viewing method. Streaming platforms like Netflix, Hulu, and Amazon Prime regularly feature encore presentations of their original content, allowing subscribers to rewatch or catch up at their convenience. This flexibility caters to the diverse habits of modern viewers, who may prefer to consume content on their own schedules rather than adhering to traditional broadcast times.

Types of Encore Presentations

Television broadcasts.

In the realm of TV, encore presentations are a staple. They can be anything from a hit TV show episode to a high-profile sports event. Broadcasters often use them to keep the momentum of a popular series going, especially if new episodes are on hiatus. This keeps the audience engaged and maintains the show’s presence in the public consciousness. Additionally, television encores can serve as a promotional tool, building anticipation for upcoming episodes or new seasons. By keeping viewers invested in the storyline and characters, encores help sustain long-term interest and loyalty to the show.

Online Streaming

Streaming platforms have revolutionized the concept of encore presentations. Services like Netflix, Hulu, and Amazon Prime regularly feature encore presentations of their original content, allowing subscribers to rewatch or catch up at their convenience. This on-demand model caters to the binge-watching culture, where viewers prefer to watch multiple episodes in one sitting. Streaming encores also come with added features like enhanced resolution, bonus content, and interactive elements, enriching the viewing experience. This makes streaming platforms a key player in the modern encore presentation landscape, offering flexibility and added value to their subscribers.

Creating Effective Encore Presentations

Content selection.

Choosing the right content for an encore presentation is critical. Broadcasters typically select episodes or events that had high viewership or critical acclaim. This ensures that the encore will attract attention and satisfy audience demand. Content that generated significant social media buzz or received positive reviews is often prioritized. Additionally, broadcasters might consider encores for episodes with cliffhangers or major plot twists, which naturally draw viewers back for another look. This careful selection process helps maximize the impact of the encore presentation and ensures it resonates with the audience.

Audience Engagement Strategies

To make encore presentations successful, broadcasters employ various engagement strategies. This includes promoting the encore on social media, offering behind-the-scenes content, and creating interactive elements like live-tweeting during the rebroadcast. Engaging with viewers in real-time can create a sense of community and excitement around the encore. Additionally, broadcasters might run contests or offer exclusive content to incentivize viewership. By leveraging these strategies, they can turn encore presentations into events that feel fresh and engaging, rather than just repeat airings of old content.

Common Misconceptions

Encore vs. rerun.

Many people confuse encores with reruns. While both involve rebroadcasting content, encores are often planned and promoted events aimed at capturing additional viewership. Reruns, on the other hand, are typically more casual and less strategically placed. Encores are usually marketed with specific promotional efforts and may be positioned as “special presentations” to differentiate them from regular repeats. This distinction helps encores maintain a sense of novelty and importance, which can drive higher viewership and engagement compared to standard reruns that might simply fill schedule gaps.

Impact on Ratings

There’s a myth that encore presentations hurt a show’s ratings. In reality, they can boost overall ratings by reaching new viewers and providing additional opportunities for advertising. Successful encores can even spark renewed interest in a series or event. By attracting audiences who missed the original broadcast, encores can extend the lifecycle of popular content. Additionally, they can help improve brand loyalty and viewer retention by keeping high-quality content in circulation. When executed well, encores can contribute positively to a show’s long-term success and profitability.

Case Studies and Examples

Successful encore presentations.

One notable example is the encore presentation of popular TV shows like “Game of Thrones” and “Friends.” These encores have not only attracted high viewership but also generated significant social media buzz and increased subscription numbers for the streaming platforms. Special event broadcasts, such as concerts or sports matches, also benefit from encores, reaching audiences who may have missed the live event. The success of these encores underscores the potential of strategic rebroadcasting to enhance viewer engagement and drive business growth for broadcasters and streaming services alike.

Lessons Learned

Broadcasters have learned that timing, promotion, and content selection are key to successful encore presentations. By understanding their audience and leveraging the right strategies, they can turn encores into powerful tools for engagement and revenue. Tailoring the encore experience to the preferences and habits of their viewers ensures higher satisfaction and better results. Moreover, continuously analyzing performance data and viewer feedback helps broadcasters refine their approach, optimizing future encores for even greater impact. These lessons highlight the importance of strategic planning and execution in maximizing the benefits of encore presentations.

Summarizing the Key Points

Encore presentations play a vital role in today’s media landscape. They offer broadcasters a way to maximize their content’s reach and provide viewers with additional opportunities to enjoy their favorite shows and events. By understanding the nuances of encore presentations, broadcasters can effectively use them to enhance their programming strategy and keep audiences engaged. Whether through traditional television or modern streaming platforms, encores have the power to extend the life of popular content, increase viewer satisfaction, and drive business success. Embracing these strategies ensures that both broadcasters and audiences reap the full benefits of encore presentations.