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Goals and Objectives for Business Plan with Examples

Published Nov.05, 2023

Updated Apr.23, 2024

By: Jakub Babkins

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Table of Content

Every business needs a clear vision of what it wants to achieve and how it plans to get there. A business plan is a document that outlines the goals and objectives of a business, as well as the strategies and actions to achieve them. A well-written business plan from business plan specialists can help a business attract investors, secure funding, and guide its growth.

Understanding Business Objectives

Business objectives are S pecific, M easurable, A chievable, R elevant, and T ime-bound (SMART) statements that describe what a business wants to accomplish in a given period. They are derived from the overall vision and mission of the business, and they support its strategic direction.

Business plan objectives can be categorized into different types, depending on their purpose and scope. Some common types of business objectives are:

• Financial objectives
• Operational objectives
• Marketing objectives
• Social objectives

For example, a sample of business goals and objectives for a business plan for a bakery could be:

• To increase its annual revenue by 20% in the next year.
• To reduce its production costs by 10% in the next six months.
• To launch a new product line of gluten-free cakes in the next quarter.
• To improve its customer satisfaction rating by 15% in the next month.

The Significance of Business Objectives

Business objectives are important for several reasons. They help to:

• Clarify and direct the company and stakeholders
• Align the company’s efforts and resources to a common goal
• Motivate and inspire employees to perform better
• Measure and evaluate the company’s progress and performance
• Communicate the company’s value and advantage to customers and the market

For example, by setting a revenue objective, a bakery can focus on increasing its sales and marketing efforts, monitor its sales data and customer feedback, motivate its staff to deliver quality products and service, communicate its unique selling points and benefits to its customers, and adjust its pricing and product mix according to market demand.

Advantages of Outlining Business Objectives

Outlining business objectives is a crucial step in creating a business plan. It serves as a roadmap for the company’s growth and development. Outlining business objectives has several advantages, such as:

• Clarifies the company’s vision, direction, scope, and boundaries
• Break down the company’s goals into smaller tasks and milestones
• Assigns roles and responsibilities and delegates tasks
• Establishes standards and criteria for success and performance
• Anticipates risks and challenges and devises contingency plans

For example, by outlining its business objective for increasing the average revenue per customer in its business plan, a bakery can:

• Attract investors with its viable business plan for investors
• Secure funding from banks or others with its realistic financial plan
• Partner with businesses or organizations that complement or enhance its products or services
• Choose the best marketing, pricing, product, staff, location, etc. for its target market and customers

Setting Goals and Objectives for a Business Plan

Setting goals and objectives for a business plan is not a one-time task. It requires careful planning, research, analysis, and evaluation. To set effective goals and objectives for a business plan, one should follow some best practices, such as:

OPTION 1: Use the SMART framework. A SMART goal or objective is clear, quantifiable, realistic, aligned with the company’s mission and vision, and has a deadline. SMART stands for:

• Specific – The goal or objective should be clear, concise, and well-defined.
• Measurable – The goal or objective should be quantifiable or verifiable.
• Achievable – The goal or objective should be realistic and attainable.
• Relevant – The goal or objective should be aligned with the company’s vision, mission, and values.
• Time-bound – The goal or objective should have a deadline or timeframe.

For example, using the SMART criteria, a bakery can refine its business objective for increasing the average revenue per customer as follows:

• Specific – Increase revenue with new products and services from $5 to $5.50.
• Measurable – Track customer revenue monthly with sales reports.
• Achievable – Research the market, develop new products and services, and train staff to upsell and cross-sell.
• Relevant – Improve customer satisfaction and loyalty, profitability and cash flow, and market competitiveness.
• Time-bound – Achieve this objective in six months, from January 1st to June 30th.

OPTION 2: Use the OKR framework. OKR stands for O bjectives and K ey R esults. An OKR is a goal-setting technique that links the company’s objectives with measurable outcomes. An objective is a qualitative statement of what the company wants to achieve. A key result is a quantitative metric that shows how the objective will be achieved.

OPTION 3: Use the SWOT analysis. SWOT stands for S trengths, W eaknesses, O pportunities, and T hreats. A SWOT analysis is a strategic tool that helps the company assess the internal and external factors that affect its goals and objectives.

• Strengths – Internal factors that give the company an advantage over others. 
• Weaknesses – Internal factors that limit the company’s performance or growth. 
• Opportunities – External factors that allow the company to improve or expand. 
• Threats – External factors that pose a risk or challenge to the company.

For example, using these frameworks, a bakery might set the following goals and objectives for its SBA business plan :

Objective – To launch a new product line of gluten-free cakes in the next quarter.

Key Results:

• Research gluten-free cake market demand and preferences by month-end.
• Create and test 10 gluten-free cake recipes by next month-end.
• Make and sell 100 gluten-free cakes weekly online or in-store by quarter-end.

SWOT Analysis:

• Expertise and experience in baking and cake decorating.
• Loyal and satisfied customer base.
• Strong online presence and reputation.

Weaknesses:

• Limited production capacity and equipment.
• High production costs and low-profit margins.
• Lack of knowledge and skills in gluten-free baking.

Opportunities:

• Growing demand and awareness for gluten-free products.
• Competitive advantage and differentiation in the market.
• Potential partnerships and collaborations with health-conscious customers and organizations.
• Increasing competition from other bakeries and gluten-free brands.
• Changing customer tastes and preferences.
• Regulatory and legal issues related to gluten-free labeling and certification.

Examples of Business Goals and Objectives

To illustrate how to write business goals and objectives for a business plan, let’s use a hypothetical example of a bakery business called Sweet Treats. Sweet Treats is a small bakery specializing in custom-made cakes, cupcakes, cookies, and other baked goods for various occasions.

Here are some examples of possible startup business goals and objectives for Sweet Treats:

Earning and Preserving Profitability

Profitability is the ability of a company to generate more revenue than expenses. It indicates the financial health and performance of the company. Profitability is essential for a business to sustain its operations, grow its market share, and reward its stakeholders.

Some possible objectives for earning and preserving profitability for Sweet Treats are:

• To increase the gross profit margin by 5% in the next quarter by reducing the cost of goods sold
• To achieve a net income of $100,000 in the current fiscal year by increasing sales and reducing overhead costs

Ensuring Consistent Cash Flow

Cash flow is the amount of money that flows in and out of a company. A company needs to have enough cash to cover its operating expenses, pay its debts, invest in its growth, and reward its shareholders.

Some possible objectives for ensuring consistent cash flow for Sweet Treats are:

• Increase monthly operating cash inflow by 15% by the end of the year by improving the efficiency and productivity of the business processes
• Increase the cash flow from investing activities by selling or disposing of non-performing or obsolete assets

Creating and Maintaining Efficiency

Efficiency is the ratio of output to input. It measures how well a company uses its resources to produce its products or services. Efficiency can help a business improve its quality, productivity, customer satisfaction, and profitability.

Some possible objectives for creating and maintaining efficiency for Sweet Treats are:

• To reduce the production time by 10% in the next month by implementing lean manufacturing techniques
• To increase the customer service response rate by 20% in the next week by using chatbots or automated systems

Winning and Keeping Clients

Clients are the people or organizations that buy or use the products or services of a company. They are the source of revenue and growth for a company. Therefore, winning and keeping clients is vital to generating steady revenue, increasing customer loyalty, and enhancing word-of-mouth marketing.

Some possible objectives for winning and keeping clients for Sweet Treats are:

• To acquire 100 new clients in the next quarter by launching a referral program or a promotional campaign
• To retain 90% of existing clients in the current year by offering loyalty rewards or satisfaction guarantees

Building a Recognizable Brand

A brand is the name, logo, design, or other features distinguishing a company from its competitors. It represents the identity, reputation, and value proposition of a company. Building a recognizable brand is crucial for attracting and retaining clients and creating a loyal fan base.

Some possible objectives for building a recognizable brand for Sweet Treats are:

• To increase brand awareness by 50% in the next six months by creating and distributing engaging content on social media platforms
• To improve brand image by 30% in the next year by participating in social causes or sponsoring events that align with the company’s values

Expanding and Nurturing an Audience with Marketing

An audience is a group of people interested in or following a company’s products or services. They can be potential or existing clients, fans, influencers, or partners. Expanding and nurturing an audience with marketing is essential for increasing a company’s visibility, reach, and engagement.

Some possible objectives for expanding and nurturing an audience with marketing for Sweet Treats are:

• To grow the email list by 1,000 subscribers in the next month by offering a free ebook or a webinar
• To nurture leads by sending them relevant and valuable information through email newsletters or blog posts

Strategizing for Expansion

Expansion is the process of increasing a company’s size, scope, or scale. It can involve entering new markets, launching new products or services, opening new locations, or forming new alliances. Strategizing for expansion is important for diversifying revenue streams, reaching new audiences, and gaining competitive advantages.

Some possible objectives for strategizing for expansion for Sweet Treats are:

• To launch a new product or service line by developing and testing prototypes
• To open a new branch or franchise by securing funding and hiring staff

Template for Business Objectives

A template for writing business objectives is a format or structure that can be used as a guide or reference for creating your objectives. A template for writing business objectives can help you to ensure that your objectives are SMART, clear, concise, and consistent.

To use this template, fill in the blanks with your information. Here is an example of how you can use this template:

Example of Business Objectives

Our business is a _____________ (type of business) that provides _____________ (products or services) to _____________ (target market). Our vision is to _____________ (vision statement) and our mission is to _____________ (mission statement).

Our long-term business goals and objectives for the next _____________ (time period) are:

S pecific: We want to _____________ (specific goal) by _____________ (specific action).

M easurable: We will measure our progress by _____________ (quantifiable indicator).

A chievable: We have _____________ (resources, capabilities, constraints) that will enable us to achieve this goal.

R elevant: This goal supports our vision and mission by _____________ (benefit or impact).

T ime-bound: We will complete this goal by _____________ (deadline).

Repeat this process for each goal and objective for your business plan.

How to Monitor Your Business Objectives?

After setting goals and objectives for your business plan, you should check them regularly to see if you are achieving them. Monitoring your business objectives can help you to:

• Track your progress and performance
• Identify and overcome any challenges
• Adjust your actions and strategies as needed

Some of the tools and methods that you can use to monitor your business objectives are:

• Dashboards – Show key data and metrics for your objectives with tools like Google Data Studio, Databox, or DashThis.
• Reports – Get detailed information and analysis for your objectives with tools like Google Analytics, Google Search Console, or SEMrush.
• Feedback – Learn from your customers and their needs and expectations with tools like SurveyMonkey, Typeform, or Google Forms.

Strategies for Realizing Business Objectives

To achieve your business objectives, you need more than setting and monitoring them. You need strategies and actions that support them. Strategies are the general methods to reach your objectives. Actions are the specific steps to implement your strategies.

Different objectives require different strategies and actions. Some common types are:

• Marketing strategies
• Operational strategies
• Financial strategies
• Human resource strategies
• Growth strategies

To implement effective strategies and actions, consider these factors:

• Alignment – They should match your vision, mission, values, goals, and objectives
• Feasibility – They should be possible with your capabilities, resources, and constraints
• Suitability – They should fit the context and needs of your business

How OGSCapital Can Help You Achieve Your Business Objectives?

We at OGSCapital can help you with your business plan and related documents. We have over 15 years of experience writing high-quality business plans for various industries and regions. We have a team of business plan experts who can assist you with market research, financial analysis, strategy formulation, and presentation design. We can customize your business plan to suit your needs and objectives, whether you need funding, launching, expanding, or entering a new market. We can also help you with pitch decks, executive summaries, feasibility studies, and grant proposals. Contact us today for a free quote and start working on your business plan.

Frequently Asked Questions

What are the goals and objectives in business.

Goals and objectives in a business plan are the desired outcomes that a company works toward. To describe company goals and objectives for a business plan, start with your mission statement and then identify your strategic and operational objectives. To write company objectives, you must brainstorm, organize, prioritize, assign, track, and review them using the SMART framework and KPIs.

What are the examples of goals and objectives in a business plan?

Examples of goals and objectives in a business plan are: Goal: To increase revenue by 10% each year for the next five years. Objective: To launch a new product line and create a marketing campaign to reach new customers.

What are the 4 main objectives of a business?

The 4 main objectives of a business are economic, social, human, and organic. Economic objectives deal with financial performance, social objectives deal with social responsibility, human objectives deal with employee welfare, and organic objectives deal with business growth and development.

What are goals and objectives examples?

Setting goals and objectives for a business plan describes what a business or a team wants to achieve and how they will do it. For example: Goal: To provide excellent customer service. Objective: To increase customer satisfaction scores by 20% by the end of the quarter. 

At OGSCapital, our business planning services offer expert guidance and support to create a realistic and actionable plan that aligns with your vision and mission. Get in touch to discuss further!

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Setting Business Goals & Objectives: 4 Considerations

• 31 Oct 2023

Setting business goals and objectives is important to your company’s success. They create a roadmap to help you identify and manage risk , gain employee buy-in, boost team performance , and execute strategy . They’re also an excellent marker to measure your business’s performance.

Yet, meeting those goals can be difficult. According to an Economist study , 90 percent of senior executives from companies with annual revenues of one billion dollars or more admitted they failed to reach all their strategic goals because of poor implementation. In order to execute strategy, it’s important to first understand what’s attainable when developing organizational goals and objectives.

If you’re struggling to establish realistic benchmarks for your business, here’s an overview of what business goals and objectives are, how to set them, and what you should consider during the process.

Access your free e-book today.

What Are Business Goals and Objectives?

Business objectives dictate how your company plans to achieve its goals and address the business’s strengths, weaknesses, and opportunities. While your business goals may shift, your objectives won’t until there’s an organizational change .

Business goals describe where your company wants to end up and define your business strategy’s expected achievements.

According to the Harvard Business School Online course Strategy Execution , there are different types of strategic goals . Some may even push you and your team out of your comfort zone, yet are important to implement.

For example, David Rodriguez, global chief human resources officer at Marriott, describes in Strategy Execution the importance of stretch goals and “pushing people to not accept today's level of success as a final destination but as a starting point for what might be possible in the future.”

It’s important to strike a balance between bold and unrealistic, however. To do this, you must understand how to responsibly set your business goals and objectives.

Related: A Manager’s Guide To Successful Strategy Implementation

How to Set Business Goals and Objectives

While setting your company’s business goals and objectives might seem like a simple task, it’s important to remember that these goals shouldn’t be based solely on what you hope to achieve. There should be a correlation between your company’s key performance indicators (KPIs)—quantifiable success measures—and your business strategy to justify why the goal should, and needs to, be achieved.

This is often illustrated through a strategy map —an illustration of the cause-and-effect relationships that underpin your strategy. This valuable tool can help you identify and align your business goals and objectives.

“A strategy map gives everyone in your business a road map to understand the relationship between goals and measures and how they build on each other to create value,” says HBS Professor Robert Simons in Strategy Execution .

While this roadmap can be incredibly helpful in creating the right business goals and objectives, a balanced scorecard —a tool to help you track and assess non-financial measures—ensures they’re achievable through your current business strategy.

“Ask yourself, if I picked up a scorecard and examined the measures on that scorecard, could I infer what the business's strategy was,” Simon says. “If you've designed measures well, the answer should be yes.”

According to Strategy Execution , these measures are necessary to ensure your performance goals are achieved. When used in tandem, a balanced scorecard and strategy map can also tell you whether your goals and objectives will create value for you and your customers.

“The balanced scorecard combines the traditional financial perspective with additional perspectives that focus on customers, internal business processes, and learning and development,” Simons says.

These four perspectives are key considerations when setting your business goals and objectives. Here’s an overview of what those perspectives are and how they can help you set the right goals for your business.

4 Things to Consider When Setting Business Goals and Objectives

1. financial measures.

It’s important to ensure your plans and processes lead to desired levels of economic value. Therefore, some of your business goals and objectives should be financial.

Some examples of financial performance goals include:

• Cutting costs
• Increasing revenue
• Improving cash flow management

“Businesses set financial goals by building profit plans—one of the primary diagnostic control systems managers use to execute strategy,” Simons says in Strategy Execution . “They’re budgets drawn up for business units that have both revenues and expenses, and summarize the anticipated revenue inflows and expense outflows for a specified accounting period.”

Profit plans are essential when setting your business goals and objectives because they provide a critical link between your business strategy and economic value creation.

According to Simons, it’s important to ask three questions when profit planning:

• Does my business strategy generate enough profit to cover costs and reinvest in the business?
• Does my business generate enough cash to remain solvent through the year?
• Does my business create sufficient financial returns for investors?

By mapping out monetary value, you can weigh the cost of different strategies and how likely it is you’ll meet your company and investors’ financial expectations.

2. Customer Satisfaction

To ensure your business goals and objectives aid in your company’s long-term success, you need to think critically about your customers’ satisfaction. This is especially important in a world where customer reviews and testimonials are crucial to your organization’s success.

“Everything that's important to the business, we have a KPI and we measure it,” says Tom Siebel, founder, chairman, and CEO of C3.ai, in Strategy Execution . “And what could be more important than customer satisfaction?”

Unlike your company’s reputation, measuring customer satisfaction has a far more personal touch in identifying what customers love and how to capitalize on it through future strategic initiatives .

“We do anonymous customer satisfaction surveys every quarter to see how we're measuring up to our customer expectations,” Siebel says.

While this is one example, your customer satisfaction measures should reflect your desired market position and focus on creating additional value for your audience.

Related: 3 Effective Methods for Assessing Customer Needs

3. Internal Business Processes

Internal business processes is another perspective that should factor into your goal setting. It refers to several aspects of your business that aren’t directly affected by outside forces. Since many goals and objectives are driven by factors such as business competition and market shifts, considering internal processes can create a balanced business strategy.

“Our goals are balanced to make sure we’re holistically managing the business from a financial performance, quality assurance, innovation, and human talent perspective,” says Tom Polen, CEO and president of Becton Dickinson, in Strategy Execution .

According to Strategy Execution , internal business operations are broken down into the following processes:

• Operations management
• Customer management

While improvements to internal processes aren’t driven by economic value, these types of goals can still reap a positive return on investment.

“We end up spending much more time on internal business process goals versus financial goals,” Polen says. “Because if we take care of them, the financial goals will follow at the end of the day.”

4. Learning and Growth Opportunities

Another consideration while setting business goals and objectives is learning and growth opportunities for your team. These are designed to increase employee satisfaction and productivity.

According to Strategy Execution , learning and growth opportunities touch on three types of capital:

• Human: Your employees and the skills and knowledge required for them to meet your company’s goals
• Information: The databases, networks, and IT systems needed to support your long-term growth
• Organization: Ensuring your company’s leadership and culture provide people with purpose and clear objectives

Employee development is a common focus for learning and growth goals. Through professional development opportunities , your team will build valuable business skills and feel empowered to take more risks and innovate.

To create a culture of innovation , it’s important to ensure there’s a safe space for your team to make mistakes—and even fail.

“We ask that people learn from their mistakes,” Rodriguez says in Strategy Execution . “It's really important to us that people feel it’s safe to try new things. And all we ask is people extract their learnings and apply it to the next situation.”

Achieve Your Business Goals

Business goals aren’t all about your organization’s possible successes. It’s also about your potential failures.

“When we set goals, we like to imagine a bright future with our business succeeding,” Simons says in Strategy Execution . “But to identify your critical performance variables, you need to engage in an uncomfortable exercise and consider what can cause your strategy to fail.”

Anticipating potential failures isn’t easy. Enrolling in an online course—like HBS Online’s Strategy Execution —can immerse you in real-world case studies of past strategy successes and failures to help you better understand where these companies went wrong and how to avoid it in your business.

Do you need help setting your business goals and objectives? Explore Strategy Execution —one of our online strategy courses —and download our free strategy e-book to gain the insights to create a successful strategy.

About the Author

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Business objectives: How to set them (with 5 examples and a template)

As anyone who played rec league sports in the '90s might remember, being on a team for some reason required you to sell knockoff candy bars to raise funds. Every season, my biggest customer was always me. Some kids went door-to-door, some set up outside local businesses, some sent boxes to their parents' jobs—I just used my allowance to buy a few for myself.

Aside from initiative, what my approach lacked was a plan, a goal, and accountability. A lot to ask of an unmotivated nine-year-old, I know, but 100% required for anyone who runs an actual business.

Business objectives help companies avoid my pitfalls by laying the groundwork for all the above so they can pursue achievable growth.

Table of contents:

What are business objectives?

What you want the company to achieve

How you can measure success

Which players are involved in driving success

The timelines needed to plan, initiate, and implement steps

How, if successful, these actions can be integrated sustainably going forward

Business objectives vs. goals

Here's what that breakdown could have looked like for nine-year-old me selling candy for my little league team: 

Business objective: I will increase my sales output by learning and implementing point-of-sale conversion frameworks. I'll measure success by comparing week-over-week sales growth to median sales across players on my baseball team.

Business goal: I will sell more candy bars than anyone on my team and earn the grand prize: a team party at Pizza Hut.

The benefits of setting business objectives

You might think it's good enough to continue working status quo toward your goals, but as the cliche goes, good enough usually isn't. Establishing and following defined, actionable steps through business objectives can:

Help establish clear roadmaps: You can translate your objectives into time-sensitive sequences to chart your path toward growth.

Set groundwork for culture: Clear objectives should reflect the culture you envision, and, in turn, they should help guide your team to foster it.

Influence talent acquisition: Once you know your objectives, you can use them to find the people with the specific skills and experiences needed to actualize them.

Encourage teamwork: People work together better when they know what they're working toward.

Establish accountability: By measuring progress, you can see where errors and inefficiencies come from.

Drive productivity: The endgame of an objective is to make individual team members and processes more effective.

How to set business objectives

Setting business objectives takes a thoughtful, top-to-bottom approach. At every level of your business—whether you're a massive candy corporation or one kid selling chocolate almond bars door-to-door—there are improvements to make, steps to take, and players with stakes (or in my case, bats) in the game.

1. Establish clear goals

You can't hit a home run without a fence, and you can't reach a goal without setting it. Before you start brainstorming your objectives, you need to know what your objectives will help you work toward.

Increase total revenue by 25% over the next two years

Reduce production costs by 10% by the end of the year

Provide health insurance for employees by next fiscal year

Grow design department to 10+ employees this year

Reach 100k Instagram followers ahead of new product launch

Implement full rebrand before new partnership announcement

Once you have these goals in place, you can establish individual objectives that position your company to reach them.

2. Set a baseline

Like a field manager before a game, you've got to set your baselines. (Very niche pun, I know.) With a definite goal in mind, the only way to know your progress is to know where you're starting from. 

Analyzing your baselines could also help you recalibrate your goals. You may have decided abstractly that you want conversion rates to double in six months, but is that really possible? If your measurables show there's potentially a heavier lift involved than you expected, you can always roll back the goal performance or expand the timeline.

3. Involve players at all levels in the conversation

Too often, the most important people are left out of conversations about goals and objectives. The more levels of complexity and oversight, the more important it is to hear from everyone—yet the more likely it is that some will be excluded.

Let's say you want to reduce overhead by 5% over the next two years for your sporting goods manufacturing outfit. At a high level, your team finds you can reduce production costs by using cheaper materials for baseball gloves. A member of your sales team points out that the reduction in quality, which your brand is famous for, could lead to losses that offset those savings. Meanwhile, a factory representative points out that replacing outdated machines would be expensive initially but would increase efficiency, reduce defects, and cut maintenance costs, breaking even in four years.

By involving various teams at multiple levels, you find it's worth it to extend timelines from two to four years. Your overhead reduction may be lower than 5% by year two but should be much higher than that by year four based on these changes.

The takeaway from this pretty crude example is that it's helpful to make sure every team that touches anything related to your objective gets consulted. They should give valuable, practical input thanks to their boots- (or cleats-) on-the-ground experience.

4. Define measurable outcomes

An objective should be exactly that. Using KPIs (key performance indicators) to apply a level of objectivity to your action steps allows you to measure their progress and success over time and either adapt as you go along or stay the course.

How do you know if your specific objectives are leading to increased web traffic, or if that's just natural (or even incidental) growth? How do you know if your recruiting efforts lead to better candidates, or whether your employees are actually more satisfied? Here are a few examples of measurable outcomes to show proof:

Percentage change (15% overall increase in revenue)

Goal number (10,000 subscribers)

Success range (five to 10 new clients)

Clear change (new company name)

Executable action (weekly newsletter launch)

5. Outline a roadmap with a schedule

You've got your organizational goals defined, logged your baselines, sourced objectives from across your company, and know your metrics for defining success. Now it's time to set an actionable plan you can execute.

Your objectives roadmap should include all involved team members and departments and clear timelines for reaching milestones. Within your objectives, set action items with deadlines to stay on track, along with corresponding progress markers. For the objective of "increase lead conversion efficiency by 10%," that could look like:

May 15: Begin time logging 

June 1: Register team members for productivity seminar

June 15: Integrate Trello for managing processes

June 15: Audit time log

August 1: Audit time log—goal efficiency increase of 5%

6. Integrate successful changes

You've successfully achieved your objectives—great! But as Yogi Berra famously said, "It ain't over till it's over," and it ain't over yet. 

Don't let this win be a one-off accomplishment. Berra also said "You can observe a lot by just watching," and applying what you observed from this process will help you continue growing your company. Take what worked, and integrate it into your business processes for sustainable improvement. Then create new objectives, so you can continue the cycle.

Examples of business objectives and goals

Business objectives aren't collated plans or complicated flowcharts—they're short, impactful statements that are easy to memorize and communicate. There are four basic components every business objective should have: 

A growth-oriented intention (improve efficiency)

One or more actions (implement monthly training sessions)

A measurement for success (20% increase)

A timeline to reach success (by end of year)

Our SaaS product's implementation team will grow to five during the next fiscal year. This will require us to submit a budget proposal by the end of the quarter and look into restructured growth tracks, new job posting templates, and revised role descriptions by the start of next fiscal year.

We will increase customer satisfaction for our mobile app product demonstrably by the end of the year by integrating a new AI chatbot feature. To measure the change in customer satisfaction, we will monitor ratings in the app store, specifically looking for decreases in rates of negative reviews by 5%-10%  as well as increases in overall positive reviews by 5%-10%.

Each of our water filtration systems will achieve NSF certification ahead of the launch of our rebranding campaign. Our product team will establish a checklist of changes necessary for meeting certification requirements and communicate timelines to the marketing team.

HR will implement bi-annual performance reviews starting next year. Review timelines will be built into scheduling software, and HR will automate email reminders to managers to communicate to their teams.

Business objective template

Business objectives can be as simple as one action or as complex as a multi-year roadmap—but they should be able to fall into a clear, actionable framework.

Tips for achieving business objectives

Calling your shot to the left centerfield wall and hitting a ball over that wall are two different things—the same goes for setting an objective and actualizing it.

Start with clear, attainable goals: Objectives should position your business to reach broader growth goals, so start by establishing those.

Align decisions with objectives: Once you set objectives, they should inform other decisions. Decision-makers should think about how changes they make along the way affect their objectives' timelines and execution.

Listen to team members at all levels: Those most affected by organizational changes can be the ones with the least say in the matter. Great ideas and insights can come from any level—even if they're only tangentially related to an outcome.

What makes business objectives so useful is that they can help you build a plan with defined steps to reach obtainable growth goals. As (one more time) Yogi Berra also once said, "You've got to be very careful if you don't know where you are going, because you might not get there." 

As you outline your objectives, here are some guides that can help you find KPIs and improvement opportunities:

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Bryce Emley

Currently based in Albuquerque, NM, Bryce Emley holds an MFA in Creative Writing from NC State and nearly a decade of writing and editing experience. His work has been published in magazines including The Atlantic, Boston Review, Salon, and Modern Farmer and has received a regional Emmy and awards from venues including Narrative, Wesleyan University, the Edward F. Albee Foundation, and the Pablo Neruda Prize. When he isn’t writing content, poetry, or creative nonfiction, he enjoys traveling, baking, playing music, reliving his barista days in his own kitchen, camping, and being bad at carpentry.

• Small business
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6 examples of objectives for a small business plan

Table of Contents

1) Becoming and staying profitable

2) maintaining cash flow , 3) establishing and sustaining productivity , 4) attracting and retaining customers , 5) developing a memorable brand and marketing strategy, 6) planning for growth , track your business objectives and more with countingup.

Your new company’s business plan is a crucial part of your success, as it helps you set up your business and secure the necessary funding. A major part of this plan is your objectives or the outcomes you aim to reach. If you’re unsure where to start, this list of business objective examples can help.

In this guide, you’ll learn:

• Becoming and staying profitable 
• Maintaining cash flow 
• Establishing and sustaining productivity 
• Attracting and retaining customers 
• Developing a memorable brand 
• Reaching and growing an audience through marketing 
• Planning for growth

One of the key objectives you may consider is establishing and maintaining profitability . In short, you’ll aim to earn more than you spend and pay off your startup costs. To do this, you’ll need to consider your business’s starting budget and how you’ll stick to it. 

To create an objective around profitability, you’ll need to calculate how much you spend to start your business and how much you’ll have to spend regularly to run it. Knowing these numbers will help you determine the earnings you’ll need to become profitable. From there, you can factor in the pricing of your products or services and create sales goals . 

For example, say you spend £2,000 on startup costs and expect to spend about £200 monthly to cover business expenses. To earn a profit, you’ll first need to earn back that £2,000 then make more than £200 monthly. 

Once you know what you’ll need to earn to become profitable, you can create a realistic timeline to achieve it. If demand and sales forecasts suggest you could earn about £700 monthly, you may create a timeline of 5 months to become profitable. 

We have created a free profit margin calculator tool which can help you work out your profit margins.

Maintaining cash flow is another financial objective you could include in your business plan. While profitability means you’ll make more money than you spend, cash flow is the cash running in and out of your business over a given time. This flow is crucial to your company’s success because you need available cash to cover business expenses . 

When you complete services, clients may not pay out an invoice right away, meaning you won’t see the cash until they do. If you make enough sales but have low cash flow, you’ll struggle to run your business. So, create an achievable and measurable plan for how you’ll maintain the cash flow you need. 

For example, if you spend £500 monthly, you’ll need to ensure you have at least that much available cash. On top of that, anticipate and save for unexpected or emergency expenses, such as broken equipment. To maintain your cash flow, you may want to prioritise cash payments, introduce a realistic deadline for invoices, or create a system to turn your profit to cash. 

Aside from financial objectives, another example of objectives for a business plan is sustaining productivity . When you run a business, it can be overwhelming and challenging to stay on top of all the tasks you have to get done. But, if you aim to remain productive and create a clear plan as to how, you can better manage your to-do list. 

For example, you may find project management tools that can help you track what you need to do and how to organise your priorities. You may also plan to outsource some aspects of your business eventually, such as investing in an accountant. 

Other than planning how you’ll get things done, you may want to create an objective for developing and retaining a customer base. Here, you may outline your efforts to find leads and recruit customers. So, establish goals for how many customers you want to find in your business’s first month, quarter, or year. Your market research can help you understand demand and create realistic sales goals. 

If you start a business that customers regularly need, like hairdressing, you may also want to create a strategy for how you’ll retain customers you earn. For example, you could introduce a loyalty program or prioritise customer service to build strong relationships. 

Another example of objectives for a business plan is to develop a memorable brand and overall marketing strategy . Your brand is how you present your business to the public, including its unique tone and design. So, here you might research how to make a brand memorable and consider what colour scheme and style will best reach your target audience. 

To measure your brand’s progress, you could hold focus groups on understanding what people think of your overall look. Then, surveys can help you grasp the reach of your reputation over time.

Aside from tracking the success of your brand strategy, you may want to consider your business’s marketing approach. For example, you might invest in paid advertising and use social media. You can measure the progress of this over time by using tools like Google Analytics to track your following and reach. 

Finally, creating an objective for your company’s growth will help you understand and plan for where you want to go. For example, you may want to expand your services or open a second location for a shop. Whatever ideas you have for the future of your business, try to create a clear, measurable way of getting there, including a timeline. You may also want to include steps towards this goal and savings goals for growth. 

To achieve and track your business plan objectives, you’ll need to organise your finances well. But, financial management can be stressful and time-consuming when you’re self-employed. That’s why thousands of business owners use the Countingup app to make their financial admin easier. 

Countingup is the business account with built-in accounting software that allows you to manage all your financial data in one place. With the cash flow insights feature, you can confidently keep on top of your finances wherever you are. Plus, the app lets you track and manage what you spend on your business with automatic expense categorisation. This way, you can stick to your budget and plan to accomplish your objectives.

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How to Set Small Business Goals

8 min. read

Updated January 4, 2024

How happy are you with your business’s performance? Are you patting yourself on the back, having nailed every goal? 

If the answer is no, you’re like many business owners who struggle to hit business targets. You know exactly what you want—a bigger business, larger per-customer sales, more leads, higher profits—but you struggle to meet your goals.

In this article, we’ll show you how to set clear and actionable business goals to help you reach your full potential as an entrepreneur. 

How to set achievable business goals

There is always so much to do when you’re a business owner. You need to find new clients, keep your existing clients happy, manage your finances, streamline your processes, and motivate your employees—all at the same time. Here’s how you sort through all that clutter and set goals to move the needle.

1. Clarify the goals you’ll prioritize

To ensure you don’t waste time and money—you must know your top priorities when setting company goals for the year. These should be clear opportunities or issues that show the most significant potential to grow your business.

So, how do you identify them?

A SWOT analysis provides a simple but effective framework. You’ll look at your business and competitors to identify potential advantages and shortcomings that can set you apart. 

If you’re an up-and-running business, you’ll find additional value by reviewing your financial statements and forecasts . 

• Where did you over or underperform?
• Is your cash on hand what you expected?
• Are you overspending in any areas?

Answering questions like these will help you understand your current financial position. From there, you can dig deeper into specific departments, initiatives, line items, etc., and uncover what opportunities are worth tackling in the next year.  

Example: You run a local salon, and during your review, there was an immediate red flag—revenue is down. Exploring a bit further, you found that the average order value of each customer had decreased and that the number of new customers was far lower than the previous year. 

Considering those issues, you develop the following business goals:

• Introduce new product offerings and add-ons to increase revenue from existing clients.
• Increase client base by targeting local office workers.

Please note: These aren’t goals yet! They are your key areas to focus on. After you’ve discussed them with your team—which we’ll cover next—you’ll turn them into SMART goals (specific, measurable goals) to ensure that you’ll take action on them.

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2. Review these goals with your team

Your team is out there every day, working on your products or talking to clients. They are the people who can tell you what’s working and what’s not, what’s holding your business back, and where you should be focusing your efforts and setting your business goals for the year ahead.

So, once you’ve selected what you think should be the top goals for your business, sit down with your employees, and get their feedback. They may agree or have valuable insights that you haven’t considered.

By involving your employees in the goal-setting process, you make them feel valued and engaged while at the same time ensuring your goals are realistic and achievable.

Dig deeper: How to set team goals that actually work

3. Make your goals SMART

You have two to three business goals. Now, it’s time to make them actionable. While you can use several different goal-setting frameworks to do this, we recommend SMART goals:

• Specific: What exactly are you going to do?
• Measurable: How will you know if you are succeeding?
• Achievable: How will you implement the goal?
• Relevant: Does the goal connect to your overall objectives?
• Timely: When will you achieve the goal by?

Let’s take one of our business goals and turn it into a SMART goal.

Original idea: Increase client base by targeting local office workers.

• Specific: Gain 20 new customers from the surrounding office buildings.
• Measurable: Measure progress by tracking the number of new customers won and profits made while maintaining our existing customer base.
• Achievable: We will create a customized sales promotion, which we will publicize via leaflets and flyers in the office building.
• Relevant: This will help us increase the number of new customers, thus growing the salon business and profits.
• Timely: We will achieve this by the end of Q2 2024.

Dig deeper: How to set SMART business goals

4. Set key performance indicators (KPIs)

The SMART goal format should give you an idea of your timeline and what it will take to achieve your goal. However, you need to establish how you’ll measure your progress. One of the most common ways to do this is by adopting Key Performance Indicators (KPIs) .

These numerical values, like the number of new clients from a specific campaign or monthly sales targets, indicate whether the goal is within reach. While creating SMART goals, you’ll define relevant KPIs, ensuring they align with company and individual objectives. 

For example, a salon might have overall KPIs related to customer acquisition from a campaign, while a stylist might focus on customer satisfaction and spending KPIs.

Dig deeper: 12 tips for choosing effective KPIs

5. Set a structure to review and revise

If you want to make something happen, you need to create a schedule and build good habits around it.

If you want to get healthier, you need to add exercise to your schedule, plan time to cook healthy meals, and so on. You should treat your business goals the same way. You need to schedule the actions you’ll take to reach your KPIs.

It’s a great idea to put regular (possibly monthly) business plan review meetings on your company calendar now This will help you set, revisit and revise specific short-and-long-term business goals and objectives.

To make these meetings less overwhelming, try and automate as much as possible. Use a calendar for both you and your staff, and add reminders and online task management software to organize tasks, set deadlines, and prompt you for repeat actions. 

Dig deeper: How to develop a strategic action plan

• The importance of setting business goals

Why are goals important? Here are a few reasons:

Goals provide clarity

There are plenty of things that you want to accomplish as a business owner. But what tasks are most important? How do you know if you’re making progress? 

Setting well-structured goals will help you prioritize work, establish a direction, and provide a framework to measure success. No more random assignments or distractions—just a clear idea of what you want to achieve and how you’ll get there.

Goals motivate and align your team

Aimlessly taking on work does not lead to success. Without a set goal, there’s no shining beacon ahead that you’re trying to reach. And no milestones on the way there to celebrate and keep you going.

Having company and team goals provides greater motivation. It also makes it far easier to set individual goals that connect each employee’s work to that larger objective. 

Goals provide a structure to measure success 

Setting goals requires you to consider what metrics you’ll use to measure success. Doing this upfront makes tracking your progress much more manageable and lets you know if you’re still on track.

Skipping the goal-setting process means your ideas of success will remain vague and aimless. You’ll be more likely to run down unproductive rabbit holes and may never actually realize your aspirations.

Goals help your business grow

Much like writing a business plan increases your chances of successfully launching a business —setting goals increases your chances of achieving regular business growth. You’ll have well-structured ideas of where you want to go, how to get there, and if you’re progressing. 

And by continuing to set, review, and revise your goals—you’ll speed up the process and avoid costly mistakes.  

• Types of business goals

The goal-setting process in this article focused primarily on long-term business performance goals—the kind you’ll set once a year. These broader goals may focus on any of the following:

Financial goals

Whether it’s achieving a specific net profit margin or finding ways to cut back on certain expenses—these goals focus on growing or maintaining financial health.

Customer-related goals

These goals are all about better serving your target customer. This may include improving customer service, increasing repeat purchases, or expanding your clientele.

Operational goals

Sometimes, you’ll find savings by optimizing current workflows. This could mean reducing product production times, eliminating error rates, or streamlining your supply chain.

Marketing and sales goals

Marketing and sales goals can be broad, like boosting brand awareness, or very specific, like improving specific channel sales or launching a new marketing campaign.

Employee and team goals

These are goals focused on reducing employee turnover, boosting team spirit, or furthering education to keep everyone at the top of their game.

Sustainability and social responsibility goals

These are goals that may not directly impact your bottom line. Instead, they focus on accomplishing an altruistic mission such as shrinking your carbon footprint or giving back to the community.

Innovation and development goals

Far more opportunistic and research-based goals that could include launching a new product, embracing the latest tech, or venturing into new markets.

Compliance and risk management goals

Goals to ensure your operations meet all legal requirements and have strategies in place to dodge financial and operational pitfalls.

• Choosing the right goals is a process

Selecting goals and creating a plan to reach them takes time. Even by following the steps in this article, there’s no guarantee that you’ll select the best opportunity and be able to efficiently pursue it. 

That’s why the review process is so crucial. Rather than pursuing a goal that won’t make an impact, you can quickly pivot if you realize something isn’t working. 

Goal setting is just the start, and plenty of other ways to better manage and grow your business. 

• Create a business strategy
• Manage during a crisis
• Selling your business

Kody Wirth is a content writer and SEO specialist for Palo Alto Software—the creator's of Bplans and LivePlan. He has 3+ years experience covering small business topics and runs a part-time content writing service in his spare time.

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• How to set business goals

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Plan Your Business Plan Before you put pen to paper, find out how to assess your business's goals and objectives.

You've decided to write a business plan, and you're ready to get started. Congratulations. You've just greatly increased the chances that your business venture will succeed. But before you start drafting your plan, you need to--you guessed it--plan your draft.

One of the most important reasons to plan your plan is that you may be held accountable for the projections and proposals it contains. That's especially true if you use your plan to raise money to finance your company. Let's say you forecast opening four new locations in the second year of your retail operation. An investor may have a beef if, due to circumstances you could have foreseen, you only open two. A business plan can take on a life of its own, so thinking a little about what you want to include in your plan is no more than common prudence.

Second, as you'll soon learn if you haven't already, business plans can be complicated documents. As you draft your plan, you'll be making lots of decisions on serious matters, such as what strategy you'll pursue, as well as less important ones, like what color paper to print it on. Thinking about these decisions in advance is an important way to minimize the time you spend planning your business and maximize the time you spend generating income.

To sum up, planning your plan will help control your degree of accountability and reduce time-wasting indecision. To plan your plan, you'll first need to decide what your goals and objectives in business are. As part of that, you'll assess the business you've chosen to start, or are already running, to see what the chances are that it will actually achieve those ends. Finally, you'll take a look at common elements of most plans to get an idea of which ones you want to include and how each will be treated.

Determine Your Objectives Close your eyes. Imagine that the date is five years from now. Where do you want to be? Will you be running a business that hasn't increased significantly in size? Will you command a rapidly growing empire? Will you have already cashed out and be relaxing on a beach somewhere, enjoying your hard-won gains?

Answering these questions is an important part of building a successful business plan. In fact, without knowing where you're going, it's not really possible to plan at all.

Now is a good time to free-associate a little bit--to let your mind roam, exploring every avenue that you'd like your business to go down. Try writing a personal essay on your business goals. It could take the form of a letter to yourself, written from five years in the future, describing all you have accomplished and how it came about.

As you read such a document, you may make a surprising discovery, such as that you don't really want to own a large, fast-growing enterprise but would be content with a stable small business. Even if you don't learn anything new, though, getting a firm handle on your goals and objectives is a big help in deciding how you'll plan your business.

Goals and Objectives Checklist If you're having trouble deciding what your goals and objectives are, here are some questions to ask yourself:

• How determined am I to see this succeed?
• Am I willing to invest my own money and work long hours for no pay, sacrificing personal time and lifestyle, maybe for years?
• What's going to happen to me if this venture doesn't work out?
• If it does succeed, how many employees will this company eventually have?
• What will be its annual revenues in a year? Five years?
• What will be its market share in that time frame?
• Will it be a niche marketer, or will it sell a broad spectrum of good and services?
• What are my plans for geographic expansion? Local? National? Global?
• Am I going to be a hands-on manager, or will I delegate a large proportion of tasks to others?
• If I delegate, what sorts of tasks will I share? Sales? Technical? Others?
• How comfortable am I taking direction from others? Could I work with partners or investors who demand input into the company's management?
• Is it going to remain independent and privately owned, or will it eventually be acquired or go public?

Your Financing Goals

It doesn't necessarily take a lot of money to make a lot of money, but it does take some. That's especially true if, as part of examining your goals and objectives, you envision very rapid growth.

Energetic, optimistic entrepreneurs often tend to believe that sales growth will take care of everything, that they'll be able to fund their own growth by generating profits. However, this is rarely the case, for one simple reason: You usually have to pay your own suppliers before your customers pay you. This cash flow conundrum is the reason so many fast-growing companies have to seek bank financing or equity sales to finance their growth. They are literally growing faster than they can afford.

Start by asking yourself what kinds of financing you're likely to need--and what you'd be willing to accept. It's easy when you're short of cash, or expect to be short of cash, to take the attitude that almost any source of funding is just fine. But each kind of financing has different characteristics that you should take into consideration when planning your plan. These characteristics take three primary forms:

• First, there's the amount of control you'll have to surrender. An equal partner may, quite naturally, demand approximately equal control. Venture capitalists often demand significant input into management decisions by, for instance, placing one or more people on your board of directors. Angel investors may be very involved or not involved at all, depending on their personal style. Bankers, at the other end of the scale, are likely to offer no advice whatsoever as long as you make payments of principal and interest on time and are not in violation of any other terms of your loan.
• You should also consider the amount of money you're likely to need. Any amount less than several million dollars is too small to be considered for a standard initial public offering of stock, for example. Venture capital investors are most likely to invest amounts of $250,000 to $3 million. On the other hand, only the richest angel investor will be able to provide more than a few hundred thousand dollars, if that.

Almost any source of funds, from a bank to a factor, has some guidelines about the size of financing it prefers. Anticipating the size of your needs now will guide you in preparing your plan.

• The third consideration is cost. This can be measured in terms of interest rates and shares of ownership as well as in time, paperwork and plain old hassle.

How Will You Use Your Plan

Believe it or not, part of planning your plan is planning what you'll do with it. No, we haven't gone crazy--at least not yet. A business plan can be used for several things, from monitoring your company's progress toward goals to enticing key employees to join your firm. Deciding how you intend to use yours is an important part of preparing to write it.

Do you intend to use your plan to help you raise money? In that case, you'll have to focus very carefully on the executive summary, the management, and marketing and financial aspects. You'll need to have a clearly focused vision of how your company is going to make money. If you're looking for a bank loan, you'll need to stress your ability to generate sufficient cash flow to service loans. Equity investors, especially venture capitalists, must be shown how they can cash out of your company and generate a rate of return they'll find acceptable.

Do you intend to use your plan to attract talented employees? Then you'll want to emphasize such things as stock options and other aspects of compensation as well as location, work environment, corporate culture and opportunities for growth and advancement.

Do you anticipate showing your plan to suppliers to demonstrate that you're a worthy customer? A solid business plan may convince a supplier of some precious commodity to favor you over your rivals. It may also help you arrange supplier credit. You may want to stress your blue-ribbon customer list and spotless record of repaying trade debts in this plan.

Assessing Your Company's Potential

For most of us, unfortunately, our desires about where we would like to go aren't as important as our businesses' ability to take us there. Put another way, if you choose the wrong business, you're going nowhere.

Luckily, one of the most valuable uses of a business plan is to help you decide whether the venture you have your heart set on is really likely to fulfill your dreams. Many, many business ideas never make it past the planning stage because their would-be founders, as part of a logical and coherent planning process, test their assumptions and find them wanting.

Test your idea against at least two variables. First, financial, to make sure this business makes economic sense. Second, lifestyle, because who wants a successful business that they hate?

Answer the following questions to help you outline your company's potential. There are no wrong answers. The objective is simply to help you decide how well your proposed venture is likely to match up with your goals and objectives.

• What initial investment will the business require?
• How much control are you willing to relinquish to investors?
• When will the business turn a profit?
• When can investors, including you, expect a return on their money?
• What are the projected profits of the business over time?
• Will you be able to devote yourself full time to the business, financially?
• What kind of salary or profit distribution can you expect to take home?
• What are the chances the business will fail?
• What will happen if it does?
• Where are you going to live?
• What kind of work are you going to be doing?
• How many hours will you be working?
• Will you be able to take vacations?
• What happens if you get sick?
• Will you earn enough to maintain your lifestyle?
• Does your family understand and agree with the sacrifices you envision?

Sources: The Small Business Encyclopedia , Business Plans Made Easy, Start Your Own Business and Entrepreneur magazine.

Continue on to the next section of our Business Plan How-To >> Elements of a Business Plan

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41 Business Goals Examples to Set in 2024 and Beyond

• Goal Management

What Are Business Goals?

4 goal frameworks with examples, manage business goals in weekdone.

For more than 10 years Weekdone has provided tens of thousands of teams from startups to Fortune 500 with world leading goal-setting software called Weekdone . These are our lessons learned.

Organizations invest time and resources in determining where to target their collective efforts. Whether your business goals and objectives center on strategic planning, expansion, or sustainability, they are a pivotal point in the expansion of any organization. They assist in several ways, from enhancing customer service to boosting revenues. In the end, they contribute to establishing the company’s main goal.

You may have come across many long-term and short-term goal-setting methodologies or frameworks in the business sector, such as Objectives and Key Results (OKR) , Balanced Scorecard (BSC), SMART goals, and so on. 

• OKRs – Objectives and Key Results – as implemented in products like Weekdone are today’s de-facto standard for goal-setting in teams and companies
• SMART goals can help you handle the bumps on the road. 
• Business model and vision statement provide a big picture view of your firm and what you want to achieve, 
• Short-term and long-term business objectives describe the exact techniques you’ll employ to get there.

It’s time to advance with a proactive, strategic strategy that prioritizes pressing problems and helps us avoid making snap judgments in the future. Let’s go through the ultimate strategies for setting great business goals for 2024 and beyond.

Business goals are the aims that a company expects to achieve within a specific time frame. You may define business goals for your entire organization as well as specific departments, staff, management, and/or clientele.

Goals often indicate the wider purpose of a firm and seek to set an ultimate goal for staff to strive toward. The time period you set your goal for will determine whether it’s considered short-term or long term.

Short term goals are usually those which can be achieved in one or two working quarters (3-6 months) sometimes maybe a year, depending on how committed the organization is.

Further, when thinking of a long term goal – it’s typically one set with a date to accomplish within one year or more.

📚 What’s the difference between goals and objectives ?

A goal framework is a systematic way of defining goals. Although these frameworks vary in terms of precise rules and methods, they are all intended to simplify the goal management process to maximize the probability of achievement. This generally entails breaking down larger and more complicated goals into smaller steps and activities that should be completed within a specific period.

The 4 goal-setting frameworks listed below are among the most widely used and successful frameworks available today.

Objectives and Key Results (OKR)

OKR stands for “ Objectives and Key Results .” This popular goal management framework focuses on development and progress by setting proper quarterly goals – leveraging the ability of your teams to achieve results. Weekdone is a tool to implement OKRs in your team.

Using OKRs is critical for attaining collaborative success and fulfilling the organization’s bigger vision. This framework helps businesses to keep alignment and engagement on the quantifiable metrics that actually matter!

OKR methodology entails defining objectives, involving individuals in the goal-setting exercise, and fostering an open and transparent culture. Maintaining this culture requires persistent and regular OKR check-ins to keep you on track and ensure you never lose sight of your priorities. OKRs have been embraced by many big corporations and charitable groups, including Netflix and Code for America.

Learn more about the best practices for tracking OKRs , why it is important, and how to use OKRs effectively throughout the company.

Get 14-day trial of Weekdone . Invite your teams and set better business goals with OKRs. Try it now .

How to Write Good OKRs

Writing OKRs at the Company or Team level lets you clearly view your core challenges and improvement possibilities and separate them from day-to-day activities. Good objectives bring teams together, foster long-term growth habits, and propel you to success. If you start using Weekdone , you can take advantage of the OKR examples in the software .

To create OKRs, you must first understand how to do them correctly. OKRs are composed of one main goal at the top and 3-5 accompanying key results. They may be expressed in the form of a statement.

Crafting Company Objectives

To begin, you need to create a corporate objective. The corporate goal should be wide enough to allow all teams to develop the most successful team goals. On the other hand, it should be detailed, so everyone understands the company’s direction.

Ultimately, the company objective helps to establish a quarterly focus for the entire organization. Team objectives are then developed based on this high-level focus.

Developing Team Objectives

Once the company’s Objective(s) is established, individual teams should work together to discuss their relative objectives. These motivating goals should be consistent with the general direction of the firm. They should create focus, a sense of urgency, and a sense of collective purpose. Furthermore, they are intended to represent challenges to be solved or possibilities for progress to be pursued during the quarter.

Pro Tip: In Weekdone , we recommend linking your team objectives to the company objective – creating the company OKR. This goal alignment tactic ensures that everything is moving as one cohesive organism.

Creating Key Results for Your Objectives

Objectives on all levels are subdivided into quantifiable key results used to track your success and progress toward the “O”. As a result, key results they must be time-bound, detailed, attainable, and quantifiable. While the goal is to fix or enhance the problem, crucial findings indicate whether the problem was successfully solved.

Keep in mind: Efficient Key results are lofty but attainable metrics -they are not KPIs or projects. KR’s are always tied to both the quarter and the objectives.

OKR Examples

By identifying some OKR examples to model and practice with, it will be much simpler to adopt the framework in your business effectively. Here are some example Objectives and their Key Results for different business departments:

Sales & Marketing Departmental OKR Examples

Example okr #1:.

Objective: Improve our overall sales performance. Key Result 1: Maintain a sales pipeline of quality leads worth at least $400K each quarter. Key Result 2: Increase the closure rate from 20% to 23%. Key Result 3: Increase the number of planned calls per sales rep from three to six per week. Key Result 4: Increase the average contract size from $12,000 to $124,000.

Example OKR #2:

Objective: Build a netbook of business recurring revenue to stabilize the firm. Key Result 1: Achieve $300,000 in monthly recurring revenue ($MRR) before the end of Q1. Key Result 2: Increase the proportion of subscription services sold against one-time contracts to 60%. Key Result 3: Increase the average paid subscription value to at least $400. Key Result 4: Increase the percentage of yearly renewals to 70%.

Example OKR #3:

Objective: Bring in as many high-quality leads to assist the sales team. Key Result 1: Develop three new case studies aimed at new consumer categories. Key Result 2:  Update the normal sales deck and discussion track with new products/offers. Key Result 3:  Try to double the number of online form leads. Key Result 4:  Organize two sales training sessions.

Example OKR #4:

Objective: Improve the quality of our outbound sales strategy. Key Result 1: Ensure that at least 75% of prospective parties are contacted directly within three working days. Key Result 2:   Consult with productive team members to determine what works in the sales process and develop a sales cheat sheet. Key Result 3: Publish a best practices sales process document with the lowest permitted service levels

Example OKR #5:

Objective: Generate sales leads of greater quality. Key Result 1: Create a set of lead metrics and prepare queries for CRM collection. Key Result 2:   Ensure that at least 75% of leads performed mandatory questions/answers. Key Result 3: Streamline the gathering of data from our database to CRM. Key Result 4: Redesign the user interaction form by adding three additional mandatory structured questionnaires.

Example OKR #6:

Objective : Extend our reach and brand recognition beyond our present geographic boundaries. Key Result 1:  Improve signups from transformational change leadership articles by 3% Key Result 2:  Boost publication subscriptions by 300 Key Result 3: Enhance web traffic from additional target areas by 12%.

Example OKR #7

Objective : Improve our SEO. Key Result 1: Get 20 fresh backlinks from relevant sites each quarter if your domain score exceeds 50. Key Result 2: Optimize our on-page optimization and improve ten pages every quarter. Key Result 3:  Increase the speed of our website to improve our speed score. Key Result 4:   Write one new blog article weekly optimized for our list of targeted search terms.

Example OKR #8

Objective : Foster a sense of community among our clients. Key Result 1:  Develop a best-practices-based customer community approach. Key Result 2:  During the first half of the year, produce 20 articles showing client satisfaction. Key Result 3:  We get 25% of our clients to engage in the community using discount opportunities. Key Result 4:  Earn five favorable PR mentions for our consumers this quarter.

Example OKR #9

Objective : Increase brand exposure and reputation. Key Result 1:  Roll out a new weekly magazine with valuable material and thought leadership. Key Result 2: Deliver five new value-added posts with over 250 words of content every month. Key Result 3: This quarter, obtain two favorable media exposure PR spots in our community. Key Result 4: Amass 10 reviews with five stars on Google and Yelp this quarter.

Example OKR #10

Objective : Deliberately and consistently enhance the competencies of our staff. Key Result 1:   Every member of the team has a personal growth plan. Key Result 2:  All workers have received 360-degree feedback. Key Result 3: Every manager has a one-on-one at least every other week. Key Result 4: Create a strategy for effective intervention opportunities to address capacity shortfalls.

SMART Goals for Business

SMART business goals give you the blueprint to make your overarching business aspirations a reality.

James Cunningham, Arthur Miller, and George Doran initially presented this method for defining goals in 1981. Setting SMART goals allows you to articulate your thoughts, organize your efforts, use your time and resources better, and enhance the odds of reaching your goal. Questions to ask when setting SMART goals:

• What exactly do you want to accomplish?
• What are your numeric priorities or restrictions regarding effort, expense, and time?
• How realistic is it? See committed or aspirational goals
• Does the goal apply to you and your company?
• What are your timeframes, deadlines, and quantifiable constraints?

SMART goals do not have a certain cadence or use case; they are suggestions and a descriptive set of criteria to use while considering what you want to accomplish. You may establish them for certain periods, departments, individuals, or tasks.

How to Write SMART Goals

Consider using the SMART steps to help you reach your goals:

• Specify your goal.
• Create a measurable goal.
• Set attainable goals.
• Ensure that it is relevant.
• Develop a time-bound plan.

SMART goals can be implemented in any section of a business. If you’re unsure whether it’s worthwhile to plan it out for your organization, consider using free online goal-setting tools.

SMART Business Goals Examples

1. i want to boost my revenue.

• Specific: I plan to boost revenue while decreasing spending. Shifting to a more affordable location, which would reduce my rent by 7%, will lower my operational expenditures.
• Measurable: I plan to increase sales over the following five months by signing up three additional potential clients.
• Attainable: I plan to strengthen my current client connections and develop the company through recommendations, networking, and social media. This will assist me in generating more leads, resulting in a rise in income for the company.
• Relevant: Moving to a less expensive location will lower my company’s operational costs, allowing for profit growth.
• Time-bound: By the end of the next three months, I will have doubled my profit.

2. Set Up a Virtual Sales Communication Link

• Specific: Our remote sales crew should have connectivity across the board and be fully functional.
• Measurable: The mission is fully functional when running the routing protocol, and our remote employees can start working.
• Achievable: This goal may be lofty, but we may bring it to the top of the list of priorities and briefly divert assets from longer-term initiatives to finish it.
• Relevant: Even if there is no epidemic, remote work is an excellent option. Remote networking assists people in being productive and organizations in achieving goals in a post-COVID environment.
• Time-bound: This objective has a time constraint of seven days.

3. I Want To Improve My Business Operations Efficiency

• Specific: I’ll strengthen the effectiveness of my daily operations by putting pressure on my sales team to raise their closing ratio from 30% to at least 40%.
• Measurable: Salespeople are expected to enhance their closing ratio from 30% to 40%, and delivery time is expected to be reduced from 72 hours to 12 hours.
• Attainable: I’ll run a poll to determine what the notion means to both clients and the sales staff. I’ll put it in place as soon as the concept is approved.
• Relevant: expanding the number of motorcycles and pickup trucks that will provide delivery services for us will aid the strategy’s success.
• Time-bound: This should take place within a year.

4. I Want To Expand My Business Operations

• Specific: During the next three years, open three additional branches around the country
• Measurable: The goal is to boost the company’s operations and revenue. This, in turn, will encourage the establishment of three additional branches.
• Attainable: More manufacturing will increase my present selling space by 25%. This will allow me to save for the projected expansion to four branches around the country.
• Relevant: Growing production, operations, and income will result in a larger customer base; therefore, opening new branches will not waste time.
• Time-bound: The establishment of the branches should take place during the next three years.

5. My goal is to increase employee retention

• Specific: In 90 days, I will reduce staff turnover by 25% by training new workers to let them understand what is expected of them and a strategy to assist them in becoming acquainted with the operational processes.
• Measurable: the increase in staff turnover is expected to be roughly 25% and should occur within 90 days.
• Attainable: training courses and one-on-one sessions will guarantee that personnel are ready for what is required of them when they start working in production.
• Relevant: exceptional personnel will be considered for a reward scheme. There will be motivational training for individuals who are having difficulty.
• Time-bound: Within 90 days, staff turnover will have improved.

OKR Goals vs. SMART Goals

OKRs and SMART goals may appear to be very comparable on the surface. However, they have entirely different use cases. OKR is regarded as a more advanced method for creating corporate-wide goals.

OKRs are intended to propel firms to growth and long-term progress. They operate best with a quarterly goal-setting cycle and regular weekly check-ins to keep track of progress and stay on target. SMART goals are one-time objectives created for smaller initiatives without a direct or established link to higher-level objectives.

Management by Objectives (MBO)

Management by Objectives, abbreviated “MBO,” is a management concept created by Peter Drucker in the late 1960s as he began to propose better methods for managing skilled workers over agricultural and industrial employees who came before them.

Staff objectives are set using the main business goals, with this framework. MBO enables everyone in the firm to evaluate what they have done concerning the company’s key objectives and priorities while completing duties. This demonstrates how action and outcome are linked and how they may significantly boost productivity.

MBO Examples

MBO can be used and possibly benefit a variety of sectors. Here are some real-world applications for MBO:

Human Resources: MBO may improve employee happiness, hold workplace events, and increase staff participation.

Company Performance: Using MBO to boost gross margins, minimize carbon footprints, enhance sales, and so on.

Marketing: MBO may help you reach goals like boosting email subscriptions, expanding social media followers, and tripling online traffic.

Customer Service: Minimizing incident rates, boosting associate accessibility to assist in customer disagreements, and speeding up a dispute resolution.

Sales: Reduce the sales cycle from six to three months, boost average revenues to $10,000, and acquire 15 new clients over a certain period.

In reality, a clear objective setting in areas where the organization may now fall short may assist all facets of a company, from human resources to marketing to sales to information technology and everything in between.

OKR vs. MBO 

The most notable difference between these two frameworks is that OKR is about outcomes, rather than outputs. OKR has been known to foster more important cross-departmental and team discussions to get to the greater problem or big picture ideas. Management by Objectives has been linked to performance management and is driven by outputs – both of which are very different from the Objectives and Key Results goal management framework.

Read more on the difference between OKR and MBO . 

Big Hairy Audacious Goals (BHAG)

BHAG stands for ‘big, hairy, audacious goals’ and refers to lofty ambitions that may appear impossible in the short term but give a crucial feeling of aspiration and emotional energy to propel the business to the top.

The concept, coined by Jim Collins and Jerry Porras in their book Built to Last: Successful Habits of Visionary Companies, often defines long-term strategies tied to your company’s fundamental beliefs and ideals. BHAGs are long-term in nature, with a time frame of 10 to 25 years optimal. They should be based on the goal and guiding principles of your company.

Tips for Developing Your BHAG

Here are some helpful hints for developing a BHAG for your company:

• Employees are inspired to strive for the final objective since it is so large and inspirational;
• The BHAG may be broken down into sub-goals, which is a huge motivator;
• Your objective is specific;
• Don’t forget to set a time limit.

BHAG Examples

• Make your eatery the go-to choice for royalty and international leaders when they need catering.
• Establish a nonprofit organization to find a treatment for a serious illness like Parkinson’s or arthritis.
• Make your business more than just a producer of mobility aids by creating the first all-terrain wheelchair that improves the lives of millions of people.
• Surpass Starbucks and McDonald’s in brand recognition. It can also work in other industries by modifying it to become as recognizable a name as McDonald’s in your chosen field.
• Make your art gallery the most well-known in the world. One in which all the greatest artists compete to have their work showcased.
• Become a billion-dollar corporation in two decades. Some of the world’s top corporations began on kitchen tables with a BHAG.

More Business Goals Examples

Without rhyme or reason, implementing a new framework or not – you can always begin with some statement areas for improvement. We’ve created a list of example goals you can work with immediately in your organization. These are great to get started in your free Weekdone trial .

1. Increase Market Share

This goal is customer driven. The idea is to sell more of your product to your target consumers, thus, increasing overall market share for your product for investors. For example, if you operate a B2B company, your goal should be to reach out to more company heads or HR departments. If you operate a small business that focuses on building computers, you’ll want more of the local population to come to you for your services.

2. Increase Community Outreach

Becoming part of the community is a fantastic way to connect from the B2C side. Whether you are a large company contributing to community efforts through sponsorship or a small company that volunteers to help for Little League Baseball, community outreach is an excellent goal for new and established organizations alike. Increasing community outreach is especially important if your company or organization doesn’t have a good reputation with a particular group (I.E.: environmentalists).

Likewise, community outreach is essential if you are providing human necessities. For example, if you run a small scale grocery store, community outreach is what’s gonna keep you above water when competing with larger corporations. 

3. Maintain Profits

Financial goals are one of the most useful top-level objectives you can have. By nature, they are both aspirational and measurable, which equally makes financial-driven objectives essential for getting the goal setting process started for young businesses.

Maintaining profits (as opposed to increasing revenue) calls for a balance between profitability and investments. Investments are necessary to test out changes in the market and expand the business, so by establishing a balanced goal, you can reason how much money can go into growth and new projects/tools/campaigns while still reaching a paired profit goal. 

4. Reduce Energy or Decrease Unnecessary Use of Resources

This is a double-sided issue. If you are providing a service or product that requires being PHYSICALLY, cutting back on using that energy to save money means you can put that money to things that are more useful and productive (such as expanding or improving the product). This can be as minimal as cutting down on electricity. 

If your product isn’t physical, this goal equally applies to cutting out company tools by trying to find software or systems that maximize your company’s alignment and productivity. Aiming for 1-2 communication tools, for example, cuts out company miscommunication by having conversations spread out over several apps, messaging programs, and document sharing platforms. 

5. Grow Shareholder Value

Increasing shareholder value is an extension of increasing profit for consumers. Increasing the overall value of your organization can refer to reputation, profit, or any other classification of “value.” The most important aspect of this goal is to specify what that value is and structure your Key Results, projects, KPIs, etc. around this. 

6. Increase Percentage of Sales Made with New Product Features

When developing new products or features, promoting them so sales can close more deals/sell more of the new product should be one of your main priorities for increasing profit. This justifies the expenses from investing in the new product or feature in the first place and aims to ensure that the investment was worth it and will turn a profit. 

7. Invest in Quality Management

Total Quality Management (TQM) is all about continuing to reduce manufacturing error and streamlining a supply chain with physical products. It equally applies to both when dealing with improving customer experience and training staff. Improving quality across a wide variety of areas is a great company level goal that’s easy to align since each team or department can be held accountable for their own work. 

8. Focus on Leadership Skills for Team Members

Training employees is one thing, making them comfortable so they can speak for themselves and encouraging creative, out-of-the box behavior is another. If your company wants more input from lower levels, then this is important.

Implementing employee goals will increase their independence and confidence in the workplace. We have a post to explain how this works.

9. Maintain or Decrease Debt

Easily measurable, this category falls under finances as well. Maintaining a certain amount of financial debt is important… especially for businesses that are just getting started and may not have the profits to cover debt costs.

10. Balance Budget for X Period

Balancing a budget is a great top level goal for non-profits. Likewise, this goal is a great for teams who may get a set amount to invest in campaigns or projects quarterly or annually. 

11. Calculate and Create the Best Value of Product for Cost

This is on marketing and sales, so is a better team goal example than a company goal. The idea is to focus on selling customers that they are getting the best deal. Whether you’re selling something top of the line for high cost or a cheap, low-cost alternative that doesn’t have the polish of a different brand, you need to highlight to your customers why your product balances value and cost.

12. Make Product More Reliable/Create a Reliable Product

Making your product more reliable is a great way to gain customers while maintaining pre existing ones. This short term goal can be worked on quarter after quarter – split up the tasks by first reviewing existing value points, competitors and current positioning – then continue forward as you learn and explore more to prepare for development.

13. Cross-Sell to Long Term Customers

So, you have people buying a product of yours. A good goal for sales is to sell them on more products. This builds brand loyalty.

14. Best Customer Service

Dealing with the external face of your company, offering the best customer service means that consumers are happier with the overall experience of buying or using your product.

15. Team Building/Diversity Training Goals

A classic in HR teams, team building and diversity training focuses on employee satisfaction to prevent turnover and allow environments where everyone is comfortable enough to share their ideas.

It’s now time to sign up for your free Weekdone trial and get going.

The first step is to set up a goal for your firm or team. Each goal you establish has an impact on the next. As a result, ensure that your business goals and objectives are adaptable. Whether you are a small firm or an expert in your profession, consistently analyzing your work, raising your work standards, and expanding your goal list is the way to progress.

Efficient goal alignment promotes a greater sense of participation and direction among employees in a firm. The OKR process is at the forefront of assisting companies in aligning their aims through important results and activities.

Weekdone is your leading OKR software for status reporting, aligning team OKRs with business goals, and visualizing weekly and quarterly achievements. The fundamental concepts of appropriate alignment, structure, and connectivity are important to us. From the ground up, we can make your organization feel more connected by achieving business goals together. Sign up now .

14 day free trial – invite your team and start setting better business goals!

Examples of Effective Short-Term, Mid-Term, and Long-Term Business Goals

By Kate Eby | September 7, 2023

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Setting effective goals is vital to your business’s success. Good goals help organizations move forward and keep employees on track. We’ve talked with experts and gathered examples of solid short-term, mid-term, and long-term business goals.

Included on this page, you’ll find examples of long-term , mid-term , and short-term business goals and how they work together. Plus, check out an easy-to-read chart on which framework is best for setting time-based goals and a free, downloadable goal-setting worksheet that can help your team create your goals.

Common Time Ranges for Different Business Goals

Companies set large overarching goals to achieve in two to five years. To attain long-term goals, set goals with shorter time frames that work toward the long-term objective. Depending on the type of goal, some experts might refer to it as a strategy or an objective . However, there is a difference between a goal, an objective , and a strategy. 

Examples of Long-Term Business Goals

Long-term goals focus on the big-picture vision for the future of the organization, generally covering two years or longer. They typically don’t cover more than five years, since the business and technology environment can change drastically after that time frame.

Long-term goals are more aspirational and might not have the specificity of short-term and mid-term goals. “These goals ought to be aligned with the overall vision of the company,” says Izzy Galicia, President and CEO of global professional services firm the Incito Consulting Group and an expert in Lean enterprise transformation.

The long-term goals also must be realistic. “We know from the literature and practical experience that you want goals that are challenging, but they're also achievable. You don't want to have a goal that people don't buy into at all, or it's just so outrageous that you can't possibly achieve it,” explains Lee Frederiksen, managing partner of Virginia-based Hinge Marketing and former Director for Strategy and Organizational Development at Ernst & Young.

Here are four examples of long-term business goals:

• Increase Sales: A common long-term goal is to increase sales significantly. A company might establish a long-term goal of increasing total sales by 40 percent in three years.
• Become Niche Leader: Another company might have its sights on becoming dominant in its industry. It would set a long-term goal of becoming the leader in its market niche in four years.
• Expand Company Locations: Adding storefronts over the next few years is also a common long-term goal. A company with that aim would set a long-term goal of expanding its one restaurant location to four locations in four years.
• Create and Develop a Non-Profit Entity: An organization or group of people can also establish a long-term goal of establishing a successful nonprofit organization focused on environmental conservation.

Examples of Mid-Term Business Goals

Mid-term goals help an organization meet a long-term goal. They can take an organization six months to two years or so to reach. 

Here are examples of mid-term goals that will help a company reach a specific long-term goal: 

A company’s long-term goal is to open three more restaurants in the next four years. These examples are some of the mid-term goals they would need to achieve first:

• Systematize Standard Operating Procedures for Running the Restaurant: The mid-term goal would be to document and systematize its standard operating procedures to efficiently operate its original restaurant within a year.
• Develop a Hiring Process That Attracts Talented Employees: The company sets a goal of developing and implementing a hiring process to attract committed employees in the next 14 months. 
• Research and Evaluate the Best Locations to Open the New Restaurants: The company would set a goal of continually scouting and evaluating possible locations for new restaurants over the next two years.

A group of people have the goal of creating a successful nonprofit organization in five years. Here are some examples of mid-term goals they would set and meet first:

• Establish Partnerships with Local Environmental Organizations: The group of people would like to start a nonprofit focused on environmental conservation. A mid-term goal would be to develop and establish partnerships with key local environmental organizations within the next two years.
• Develop and Implement a Solid Fundraising Strategy: The nonprofit needs funding to be successful. The organization would set a mid-term goal of developing an effective fundraising strategy within the next 18 months.
• Build a Dedicated Team of Volunteers: To help it reach its long-term goal of establishing a successful nonprofit focused on environmental conservation, the organization would set a goal of building a system to attract and retain volunteers for the organization within the next year.

Examples of Short-Term Business Goals

Short-term business goals encompass work that helps an organization reach its mid-term goals. These goals are often meant to be reached in a month or a quarter. Some might take six months or so to accomplish. Only one department — or even only one worker — might work on some short-term goals.

Some experts call short-term goals objectives. They might call the shortest short-term goals tactics . (Learn more about the differences between business goals vs. business objectives and strategies vs. tactics .)

“If one of my goals is to develop a content strategy — so that more people are aware of my company — I can't jump into Year Three and say, ‘I have a content strategy,’” shares Keith Speers, CEO of Consulting Without Limits , which provides business consulting, leadership coaching, fractional leadership, and other consulting services. “Part of that one- to three-year plan is developing my audience, curating them, creating content, and establishing myself as someone who's a thought leader in a specific field. All of that requires establishing short-term goals or objectives.”

The short-term goals or objectives are “more about the measurable steps or actions to take in order to reach that (mid- or long-term) goal,” states Marco Scanu, a business coach and CEO of Miami-based Visa Business Plans , a consulting firm providing attorneys and investors with business planning services.

Here are examples of short-term goals to build toward achieving the mid-term goals associated with expanding a company’s restaurant count from one to four: 

• Assemble a Team to Develop a Standard Operating Procedures (SOP) Document for Current and Future Locations: To help reach the goal of systematizing its SOP for running its original restaurant, the company would set a short-term goal of developing a SOP document for the company’s original and future locations by the end of the next quarter.
• Work With an HR Consultant to Attract and Retain Qualified Staff: To reach the mid-term goal of developing a hiring process that attracts talented workers who will stay with the company, the business would set a goal of hiring and working with a human resources consultant to find ways to attract and retain employees within the next month.
• Create an Internal Team to Improve Compensation and Increase Retention: To reach the goal of developing a prosperous hiring process, the company would set a short-term goal of forming an internal team to assess ways to improve employee compensation and retention within the next two months.
• Research Demographic/Economic Trends in the Metro Area: To achieve the goal of researching and evaluating the best locations for new restaurants, the company would set a short-term goal of researching demographic and economic trends within neighborhoods where they want to add new restaurants.
• Work With a Real Estate Agency to Find Potential Buildings: To complete the mid-term goal of researching and evaluating the best locations for new restaurants, the company would set a goal of hiring and working with a real estate agency within the next two weeks. The real estate agent would continually search for good locations for possible new restaurants.

Here are examples of short-term goals necessary for a group of people to create a successful environmental conservation nonprofit:

• Research and Identify Potential Partner Organizations and Establish Connections: To reach the mid-term goal of establishing partnerships with local environmental organizations, the founding group would set a goal of identifying specific organizations that might be good partners and connecting with their representatives in the next six weeks.
• Research Grant Applications, Methods for Individual Donations, and Fundraising Events: To reach the goal of developing a solid fundraising strategy, the organization would set a short-term goal of researching the elements of  a fundraising plan that includes grant applications, individual donations, and fundraising events.
• Identify and Collect Contact Details of Potential Volunteers: To build a dedicated team of volunteers, the organization would set a goal of meeting and collecting contact details of potential volunteers over the next four months.

Examples of Short- and Mid-Term Business Goals Contributing to Long-Term Goals

These examples break down how to strategically set short- and mid-term goals to achieve a company’s long-term more visionary goals. “I think of short-term and mid-term goals as stepping stones to your long-term goals, things you have to accomplish to be able to get to the next goal,” Frederiksen explains.

• Short-Term Goal: Use customer relationship management (CRM) software to gather better information about potential and existing customers.
• Short-Term Goal: Increase production of website content.
• Short-Term Goal: Create and implement a new Google ad strategy.
• Short-Term Goal: Establish an engineering and product team to tweak product features.
• Short-Term Goal: Hire a new vice president of sales. 
• Short-Term Goal: Add three new members to the overseas sales team.
• Short-Term Goal: Hire a rebranding consultant.
• Short-Term Goal: Hire a contractor to lead the website redesign.
• Short-Term Goal: Find more opportunities for the new CEO to speak at industry events.
• Short-Term Goal: Become a key sponsor of an annual industry conference.
• Short-Term Goal: Empower the marketing vice president to pursue other sponsorship opportunities.

Business Goal-Setting Frameworks

When setting goals, it helps to use an established framework. Experts point out that, in setting business goals, people most often use one of five goal frameworks . Those frameworks are SMART, management by objectives (MBO), objectives and key results (OKR), key results areas (KRA) , or big hairy audacious goals (BHAG). Here are details on each of these business goal-setting frameworks and which goal length they work best for:

Which Business Goal-Setting Framework to Use

Learn more about goal-setting frameworks and use goal-setting and goal-tracking templates to get started working on your goals.

Business Goals Worksheet Template for Excel

Download the Business Goals Worksheet Template for Excel

Use this free template to guide your team in setting long-, mid-, and short-term business goals. Identify long-term goals, and then the mid-term and short-term goals that serve them. You have room to add any tasks and actions that must be completed to reach those goals. The downloadable worksheet is fully customizable.

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The best business objective examples for success (from a CEO)

A business is defined by its mission, by its why . Business objectives are the goals you set for yourself, so that your organisation can make progress towards your mission.

I’ve been with Charlie since the very beginning as one of the original co-founders. I watched it grow from a small team cobbling together a product to an expanding business people are proud to work for. 

How did we get there? By setting goals that were well-defined and aligned to what we wanted to achieve – that’s why I wanted to share with you some business objectives examples I’ve used over the year.

Why setting the right business objectives is important

When you’re a small business, you have to do the most that you can with what you have. You will always be lacking in something - money, software tools, talent, staff. You have to make the most out of what you’re given. Every choice matters.

Objectives help you make the best strategic decisions you can. They inspire your teams, get them working towards a common purpose, and turn challenges into potential opportunities for success.

Setting the right business objectives will guide you towards making the most out of your limited resources so your business can grow.

How to formulate effective business objectives 

Creating business objectives that work is an art form. Many small business leaders (including myself) set our business objectives within a SMART framework: Specific, Measurable, Actionable, Relevant, and Time-bound.

• Specific : Clearly define what you want to achieve, and why. It gives you a clear direction
• Measurable : Can your progress be tracked, measured, and quantified? Set KPIs that tell you whether or not your strategies are working
• Achievable : It’s important to be ambitious, but your goals and objectives should be easily attainable
• Relevant : Having goals is fine and dandy, but how do they matter for the success of your business? Your objectives should align with your organisation’s values and long-term vision
• Time-bound : Your goals only matter if you make progress towards them. Setting a time frame for your goals

Find out how to set SMART goals in our complete guide on the topic.

Business objectives examples you can use

What kinds of business objectives should you set for yourself? How do you write your business objectives? I’d like to offer some examples of business objectives you might use yourself as a small business CEO.

Sales targets

Sales objectives focus on your business growth, whether that be through building your online presence or through diversification.

Example : Increase revenue by 5% month-over-month through new product lines and multi-channel digital marketing strategies.

Customer satisfaction

Your business is nothing without your customers. Customer satisfaction objectives help you improve the customer experience, build loyalty with your audience, and improve your brand reputation.

Example : Achieve a customer satisfaction score of 80% by improving support services and collecting regular customer feedback.

Market expansion

Are you thinking of expanding into a new geographical market? Use market expansion objectives to broaden your customer base and increase your business' market share.

Example : Expand into two new international markets by year's end, and establish a presence in two key cities.

Employee engagement

Are your employees motivated? Do they share your vision, and are they committed to your organisation? Setting engagement objectives can help keep it that way.

Example : Increase employee engagement scores by 25% by implementing a comprehensive wellness program and monthly team-building activities

Operational efficiency

Are there operations that can be optimized or improved? Set business objectives for operational efficiency to make them happen.

Example : Reduce operational costs by 15% through process optimization and adopting new technology solutions by the end of Q3.

Customer retention

Are your customers sticking around, or are they leaving? Can you figure out why? Use these business objectives to reduce your churn and improve your customer retention rates.

Example : Improve customer retention rates by 15% through a loyalty program and personalised customer service initiatives.

Charlie’s approach to setting objectives – our own example

At the beginning of each year, we set one objective that we want to accomplish. In 2023, that goal was We support a total of 3650 small businesses by the end of 2023 .

Once we have our objective, each team at Charlie has to come together and decide how we will work towards it together.

Each team sets their own internal SMART goals that contribute to the objective. The marketing team might set out to increase brand awareness by a certain amount. The sales team will set goals for customer acquisition.

Cycles and quests

Then, we use a Cycles and Quests model to keep each team working towards the primary objective.

Charlie divides the year into two 6-month Quests, where we focus on 3-4 company priorities. Each Quest consists of 4-week long “Cycles.”

We split up into smaller teams to work towards these business objectives for the coming Quest. Each time decide what tactics they will use to achieve those objectives to complete the Quest.

This way, we not only set ambitious goals, but we create a structured approach to achieving them.

How HR software helps you achieve your business objectives

A dedicated HR software tool can help you define your business objectives and come up with a plan for achieving them. The Charlie platform allows you to set and track goals so you can know what your team should focus on at any given time.

That ensures that everyone is contributing to the objectives. Individual team members can also set goals for themselves.

Your business objectives lead the way to your success

Having business objectives balances your short and long-term goals, keeps the organisation heading in the right direction, and helps you make the most out of whatever capital and manpower you have on hand.

It’s the new year. Take some time to reflect on your business processes. Are they based on SMART criteria?

If you need some guidance on setting appropriate business objectives, give Charlie a try to set both your business objectives and your personal goals.

How to develop an HR strategy for small businesses

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What Is a Business Plan?

Understanding business plans, how to write a business plan, common elements of a business plan, the bottom line, business plan: what it is, what's included, and how to write one.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

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A business plan is a document that outlines a company's goals and the strategies to achieve them. It's valuable for both startups and established companies. For startups, a well-crafted business plan is crucial for attracting potential lenders and investors. Established businesses use business plans to stay on track and aligned with their growth objectives. This article will explain the key components of an effective business plan and guidance on how to write one.

Key Takeaways

• A business plan is a document detailing a company's business activities and strategies for achieving its goals.
• Startup companies use business plans to launch their venture and to attract outside investors.
• For established companies, a business plan helps keep the executive team focused on short- and long-term objectives.
• There's no single required format for a business plan, but certain key elements are essential for most companies.

Investopedia / Ryan Oakley

Any new business should have a business plan in place before beginning operations. Banks and venture capital firms often want to see a business plan before considering making a loan or providing capital to new businesses.

Even if a company doesn't need additional funding, having a business plan helps it stay focused on its goals. Research from the University of Oregon shows that businesses with a plan are significantly more likely to secure funding than those without one. Moreover, companies with a business plan grow 30% faster than those that don't plan. According to a Harvard Business Review article, entrepreneurs who write formal plans are 16% more likely to achieve viability than those who don't.

A business plan should ideally be reviewed and updated periodically to reflect achieved goals or changes in direction. An established business moving in a new direction might even create an entirely new plan.

There are numerous benefits to creating (and sticking to) a well-conceived business plan. It allows for careful consideration of ideas before significant investment, highlights potential obstacles to success, and provides a tool for seeking objective feedback from trusted outsiders. A business plan may also help ensure that a company’s executive team remains aligned on strategic action items and priorities.

While business plans vary widely, even among competitors in the same industry, they often share basic elements detailed below.

A well-crafted business plan is essential for attracting investors and guiding a company's strategic growth. It should address market needs and investor requirements and provide clear financial projections.

While there are any number of templates that you can use to write a business plan, it's best to try to avoid producing a generic-looking one. Let your plan reflect the unique personality of your business.

Many business plans use some combination of the sections below, with varying levels of detail, depending on the company.

The length of a business plan can vary greatly from business to business. Regardless, gathering the basic information into a 15- to 25-page document is best. Any additional crucial elements, such as patent applications, can be referenced in the main document and included as appendices.

Common elements in many business plans include:

• Executive summary : This section introduces the company and includes its mission statement along with relevant information about the company's leadership, employees, operations, and locations.
• Products and services : Describe the products and services the company offers or plans to introduce. Include details on pricing, product lifespan, and unique consumer benefits. Mention production and manufacturing processes, relevant patents , proprietary technology , and research and development (R&D) information.
• Market analysis : Explain the current state of the industry and the competition. Detail where the company fits in, the types of customers it plans to target, and how it plans to capture market share from competitors.
• Marketing strategy : Outline the company's plans to attract and retain customers, including anticipated advertising and marketing campaigns. Describe the distribution channels that will be used to deliver products or services to consumers.
• Financial plans and projections : Established businesses should include financial statements, balance sheets, and other relevant financial information. New businesses should provide financial targets and estimates for the first few years. This section may also include any funding requests.

Investors want to see a clear exit strategy, expected returns, and a timeline for cashing out. It's likely a good idea to provide five-year profitability forecasts and realistic financial estimates.

2 Types of Business Plans

Business plans can vary in format, often categorized into traditional and lean startup plans. According to the U.S. Small Business Administration (SBA) , the traditional business plan is the more common of the two.

• Traditional business plans : These are detailed and lengthy, requiring more effort to create but offering comprehensive information that can be persuasive to potential investors.
• Lean startup business plans : These are concise, sometimes just one page, and focus on key elements. While they save time, companies should be ready to provide additional details if requested by investors or lenders.

Why Do Business Plans Fail?

A business plan isn't a surefire recipe for success. The plan may have been unrealistic in its assumptions and projections. Markets and the economy might change in ways that couldn't have been foreseen. A competitor might introduce a revolutionary new product or service. All this calls for building flexibility into your plan, so you can pivot to a new course if needed.

How Often Should a Business Plan Be Updated?

How frequently a business plan needs to be revised will depend on its nature. Updating your business plan is crucial due to changes in external factors (market trends, competition, and regulations) and internal developments (like employee growth and new products). While a well-established business might want to review its plan once a year and make changes if necessary, a new or fast-growing business in a fiercely competitive market might want to revise it more often, such as quarterly.

What Does a Lean Startup Business Plan Include?

The lean startup business plan is ideal for quickly explaining a business, especially for new companies that don't have much information yet. Key sections may include a value proposition , major activities and advantages, resources (staff, intellectual property, and capital), partnerships, customer segments, and revenue sources.

A well-crafted business plan is crucial for any company, whether it's a startup looking for investment or an established business wanting to stay on course. It outlines goals and strategies, boosting a company's chances of securing funding and achieving growth.

As your business and the market change, update your business plan regularly. This keeps it relevant and aligned with your current goals and conditions. Think of your business plan as a living document that evolves with your company, not something carved in stone.

University of Oregon Department of Economics. " Evaluation of the Effectiveness of Business Planning Using Palo Alto's Business Plan Pro ." Eason Ding & Tim Hursey.

Bplans. " Do You Need a Business Plan? Scientific Research Says Yes ."

Harvard Business Review. " Research: Writing a Business Plan Makes Your Startup More Likely to Succeed ."

Harvard Business Review. " How to Write a Winning Business Plan ."

U.S. Small Business Administration. " Write Your Business Plan ."

SCORE. " When and Why Should You Review Your Business Plan? "

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How to Write a Business Plan Goals & Objectives [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans

Having answered the “what” and “why” questions about your business, it’s time to answer the “how.” Are you in the process of writing a business plan for your small business? Do you need help writing your business plan goals and objectives? Then below is an in-depth guide on how to write a business plan goals and objectives.

Without a business plan, your business would be like a rudderless ship drifting aimlessly on a vast, stormy sea. A business plan is the compass that guides your business through its journey to growth and success. The most important components of your business plans are your business goals and objectives. Without these, your business plan is simply empty. Well-chosen goals and objectives keep a new business on track.

The business objectives section reveals how you are going to execute your vision and mission and bring them to reality. This is where setting goals and objectives come into play. As a rule of thumb, your business goals and objectives must be SMART. That is, they must be specific, measurable, actionable, realistic, and time-based.

Before we dig deeper into how you can plan your business goals and objectives, let me explain what both terms mean and how they are different. (Many people think both terms can be used interchangeably, but they have different meanings).

What are business goals?

Goals tend to be more qualitative, while objectives are usually quantitative. Also, goals usually revolve around achieving big picture business intentions that are centered around market position, customer service, growth, and company culture among other key things. Goals are the ultimate successes that you plan to achieve after some activity or practice.

For example, one of your business goals could be “to expand your business from small scale to medium scale by the next 5 years.” Business goals outline the destination you are heading for and the time you plan to reach those destinations. Goals also help you improve the overall effectiveness of your business. The more carefully you define them, the more likely you are to achieve them in the long run.

What are business objectives?

Objectives, on the other hand, focus more on practical, day-in day-out metrics that revolve around revenue, number of customers, and product-related metrics. Objectives are specific procedures for achieving a goal. They are the steps that you need to take in order to achieve your desired goals. For instance, if your goal is to expand your business from small scale to medium scale in the next 5 years, you are likely to have the following as your objectives:

• To market your business aggressively in order to attract more customers
• To reward loyal customers as a way of retaining them
• To develop an online marketing strategy
• To research and analyze possible growth opportunities such as acquisitions, mergers, etc.
• To introduce new products and services
• To open more offices in various locations

In short, your objectives specify what steps to take and when you should take them. Now, let’s briefly define the timelines for an entrepreneurial venture. “Short-term” ”means the next 9 – 12 months, while “long-term” means the next 1 – 5 years. With the above in mind, let’s now look at how goals and objectives work together to propel a business to success.

• Goals specify where you want to go, while objectives specify how exactly you will get there.
• While goals can increase your effectiveness, objectives make you even more efficient by showing you how realistic your goals are.
• Goals are defined in words, and they are usually very brief. But objectives are usually more detailed, and they come with numbers and specific dates.

Having well-defined goals and objectives for your business means forming a road map for your company’s future. Without them, you are very likely to make wrong decisions and waste precious resources. After having discussed their importance, let’s now discuss how to develop or outline perfect goals and objectives for your business.

Writing your Business Plan Goals and Objectives

Firstly, when establishing your goals and objectives, try to involve everyone who has roles to play in the achievement of those goals and objectives after you outline them. Secondly, start with as few goals as possible. Anything between 5 and 8 is a good number to start with. If your goals are too many, you may have a hard time accomplishing them. But be sure to outline enough goals that you will need to drive your success. Here’s a checklist for defining your goals and objectives:

• Outline how determined you are to succeed. If your determination isn’t strong enough or you are nursing fears of obstacles ahead, you are less likely to succeed.
• Define whether you are willing to invest your own money and time for no pay and carrying on with this sacrifice for many months, at least.
• Define how many employees your business will have when your efforts start paying off.
• Define what you want your annual revenue to be after one year, five years, ten years, and so on.
• Define what would be your market share in that time frame you have set.
• Define whether your business will concentrate on just one niche or it will offer a wide range of products and services.
• Outline your plans for geographic expansion; local, national, or global.
• Define whether you will be in charge of most tasks or you will delegate most tasks to others.
• Ask yourself if you are comfortable taking direction from others or working with partners or investors who may have some input in the management of the business.
• Define whether your business will remain privately owned or it will go public after some time.

Finally, before incorporating your goals and objectives into your business plan, you must fine-tune them to ensure that they are clear, specific, realistic, and in line with your pattern of business.

• Go to Chapter 8 Part D: Writing a Business Plan Job Description
• Go Back to Chapter 8 Part B: Writing your Business Plan Mission and Vision Statement
• Go Back to Chapter 7: How to Write a Business Plan Executive Summary
• Go Back to Introduction and Table of Content

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• Setting business goals: The first step ...

Setting business goals: The first step to a successful business

Business goals are a predetermined target that a business or individual plans to achieve in a set period of time. This article discusses the importance of business goals and reasons why you should set them for your team.

These are just a few benefits the goal setting process provides. Whether you're looking at the big picture or looking for small stepping stones, we'll explain everything you need to know to set goals for your business.

What are business goals?

Business goals are a predetermined target that a business or individual plans to achieve in a set period of time. These goals are often split into short-term goals and long-term goals . Business goals can be general and high level, or they can focus on specific measurable actions. 

A good example of a general business goal is a mission statement. Missions statements are a general goal because they don't have one metric that defines their success. They’re more often used as a guiding North Star—something your team can strive for as opposed to hitting hard numbers.

Alternatively, you can set specific goals—measurable goals that are easy to track as your team progresses towards them. When someone talks about "setting goals" or the "goal setting process," they're talking about specific goals. A common goal setting process to use is the SMART goals process .

Short-term goals

Short-term goals are often bound by a set period of time, usually ranging from a few hours to a full year. Long-term goals can also be time-bound, but if they are, they’re typically set further into the future. 

Short-term goals are often used as building blocks towards larger goals. A common strategy in business is to set multiple short-term goals to make the long-term goals more achievable.

Examples of short-term business goals:

Increase net promoter score by 10 points this quarter.

Hire 12 new support representatives by the end of the year.

Increase employee satisfaction by 20%.

Long-term goals

Long-term goals are bigger visions—goals you want to achieve further into the future. A common long-term goal is a 10-year goal. Think about where you want your business to be 10 years from now. What business objectives do you want to have achieved by then? What new businesses do you want to break into, if any? 

Long-term goals are often used as vision or mission statements —these goals serve as a compass for your business to help you move in the right direction. Think of your goals as a map to get you where you want to go. Long-term goals may not tell you how to get there exactly, but they point you in the right direction. Short-term goals are like a GPS. They provide step-by-step directions on how to get where you want to go. 

Examples of long-term business goals:

Nike : To bring inspiration and innovation to every athlete in the world.

Patagonia : We're in business to save our home planet.

Google : To organize the world's information and make it universally accessible and useful.

Why are business goals important?

Setting business goals is a best practice for a reason—goals help drive businesses in the right direction. Here are a few more reasons why companies take the time to establish strong goals. 

Confidently define success

One of the easiest ways to know if your team is successful is by clearly outlining what success looks like. When you set your goals, take into consideration what you know your team is capable of, and push them slightly farther than expected.

There are a few common frameworks used to define goals. One of the most common ones used to create measurable and actionable goals is the Objectives and Key Results (OKRs) framework.

Connect work to goals

A good business strategy to get into the habit of doing is connecting your business goals to the work your team is already doing. When you connect daily work to short- and long-term goals, individual team members have a clear sense of what they need to do, when they need to complete it, and the strategies they're doing to achieve those goals. 

Not only are team members more confident in what they need to do, but it gives them a sense of pride and ownership over their work. Team members are confident in how the work they’re doing impacts your business and how they’ve contributed to that success.

Keep teams aligned

A key benefit of using business goals is to align teams towards a common goal. Establishing clear business objectives allows team leaders to define which tactics their individual teams should use to achieve these goals. 

For example, imagine your company's overall business goal is to increase profitability by 10%. This is an overarching goal, but there are many different ways your company can achieve this. By establishing smaller, more tailored goals, business leaders can define the specific strategy you plan to take to achieve this goal. Your sales team may increase their sales quota, and your marketing team may implement a new outreach strategy. These are two different tactics that can be implemented to ultimately reach the same goal.

Maintain accountability

Once you set business goals, you can then break them down to the individual level. Using a technique like this can help maintain accountability from the leadership level all the way down to individual team members. When individual team members are responsible for their individual goals, it's easy for managers to gauge how they're performing and when they might need more support. 

Inform decision-making

If your company regularly tracks its business goals, you can use past goals as a way to inform your decision making process. For example, if your team sets up a new marketing strategy to track your goals and progress, you can use that information to set your business strategy for the next year based on performance.

Tips for setting clear business goals

Now that you know the reasons why business goals are important, here are a few tips on how to establish them.

Use a framework to set goals

If you're on the path to setting your first business goal, it can be challenging to figure out where to start. You want to make sure that your goal is achievable, but not so easy to achieve that it's not a challenge.  Goal setting frameworks like SMART goals or OKRs are a good way to establish your first set of business goals.

Co-create with other business leaders

Your team doesn't work in a bubble. The work that your team does can affect other teams in your company and your business strategy as a whole. This is why co-creating with stakeholders is important. By working together, your team can utilize their unique knowledge and experience to set goals and create a sound business plan.

Start with the big picture

When you're establishing your goals, choosing numbers and tactics can feel overwhelming. To prevent that, start with the big picture first. Focus on answering the questions:

What do you want your company to stand for? 

Why was your company created? 

Where do you want to be in 10 years? What about 25 years? 

Once you’ve defined a big picture mission, break it down into smaller, more actionable goals. What steps can you take to get there? What new products can you introduce to help achieve that overall, big picture mission? 

With goal setting, there is no right or wrong answer. It's all about finding the strategies and methodologies that work best for your team.

Manage goals using software

There's no use in setting goals if you set them and forget them in a document somewhere, only to be opened again at the end of a quarter. Using software to regularly track goal progress is important, and what better way to do that than to use software that connects your goals to the work that needs to be done? 

Connecting the work you’re doing to goals is easy. Guru aligns their company OKRs to their projects with Asana. The Guru team uses Asana as a source of truth for clarity and accountability company-wide.

Start setting—and achieving—business goals today

All businesses start small, and setting goals is how they grow into successful companies. If you're interested in learning more about different goal strategies, how to measure them, or where to start with planning, visit the Asana goals resource page for more information.

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12 Key Elements of a Business Plan (Top Components Explained)

Starting and running a successful business requires proper planning and execution of effective business tactics and strategies .

You need to prepare many essential business documents when starting a business for maximum success; the business plan is one such document.

When creating a business, you want to achieve business objectives and financial goals like productivity, profitability, and business growth. You need an effective business plan to help you get to your desired business destination.

Even if you are already running a business, the proper understanding and review of the key elements of a business plan help you navigate potential crises and obstacles.

This article will teach you why the business document is at the core of any successful business and its key elements you can not avoid.

Let’s get started.

Why Are Business Plans Important?

Business plans are practical steps or guidelines that usually outline what companies need to do to reach their goals. They are essential documents for any business wanting to grow and thrive in a highly-competitive business environment .

1. Proves Your Business Viability

A business plan gives companies an idea of how viable they are and what actions they need to take to grow and reach their financial targets. With a well-written and clearly defined business plan, your business is better positioned to meet its goals.

2. Guides You Throughout the Business Cycle

A business plan is not just important at the start of a business. As a business owner, you must draw up a business plan to remain relevant throughout the business cycle .

During the starting phase of your business, a business plan helps bring your ideas into reality. A solid business plan can secure funding from lenders and investors.

After successfully setting up your business, the next phase is management. Your business plan still has a role to play in this phase, as it assists in communicating your business vision to employees and external partners.

Essentially, your business plan needs to be flexible enough to adapt to changes in the needs of your business.

3. Helps You Make Better Business Decisions

As a business owner, you are involved in an endless decision-making cycle. Your business plan helps you find answers to your most crucial business decisions.

A robust business plan helps you settle your major business components before you launch your product, such as your marketing and sales strategy and competitive advantage.

4. Eliminates Big Mistakes

Many small businesses fail within their first five years for several reasons: lack of financing, stiff competition, low market need, inadequate teams, and inefficient pricing strategy.

Creating an effective plan helps you eliminate these big mistakes that lead to businesses' decline. Every business plan element is crucial for helping you avoid potential mistakes before they happen.

5. Secures Financing and Attracts Top Talents

Having an effective plan increases your chances of securing business loans. One of the essential requirements many lenders ask for to grant your loan request is your business plan.

A business plan helps investors feel confident that your business can attract a significant return on investments ( ROI ).

You can attract and retain top-quality talents with a clear business plan. It inspires your employees and keeps them aligned to achieve your strategic business goals.

Key Elements of Business Plan

Starting and running a successful business requires well-laid actions and supporting documents that better position a company to achieve its business goals and maximize success.

A business plan is a written document with relevant information detailing business objectives and how it intends to achieve its goals.

With an effective business plan, investors, lenders, and potential partners understand your organizational structure and goals, usually around profitability, productivity, and growth.

Every successful business plan is made up of key components that help solidify the efficacy of the business plan in delivering on what it was created to do.

Here are some of the components of an effective business plan.

1. Executive Summary

One of the key elements of a business plan is the executive summary. Write the executive summary as part of the concluding topics in the business plan. Creating an executive summary with all the facts and information available is easier.

In the overall business plan document, the executive summary should be at the forefront of the business plan. It helps set the tone for readers on what to expect from the business plan.

A well-written executive summary includes all vital information about the organization's operations, making it easy for a reader to understand.

The key points that need to be acted upon are highlighted in the executive summary. They should be well spelled out to make decisions easy for the management team.

A good and compelling executive summary points out a company's mission statement and a brief description of its products and services.

An executive summary summarizes a business's expected value proposition to distinct customer segments. It highlights the other key elements to be discussed during the rest of the business plan.

Including your prior experiences as an entrepreneur is a good idea in drawing up an executive summary for your business. A brief but detailed explanation of why you decided to start the business in the first place is essential.

Adding your company's mission statement in your executive summary cannot be overemphasized. It creates a culture that defines how employees and all individuals associated with your company abide when carrying out its related processes and operations.

Your executive summary should be brief and detailed to catch readers' attention and encourage them to learn more about your company.

Components of an Executive Summary

Here are some of the information that makes up an executive summary:

• The name and location of your company
• Products and services offered by your company
• Mission and vision statements
• Success factors of your business plan

2. Business Description

Your business description needs to be exciting and captivating as it is the formal introduction a reader gets about your company.

What your company aims to provide, its products and services, goals and objectives, target audience , and potential customers it plans to serve need to be highlighted in your business description.

A company description helps point out notable qualities that make your company stand out from other businesses in the industry. It details its unique strengths and the competitive advantages that give it an edge to succeed over its direct and indirect competitors.

Spell out how your business aims to deliver on the particular needs and wants of identified customers in your company description, as well as the particular industry and target market of the particular focus of the company.

Include trends and significant competitors within your particular industry in your company description. Your business description should contain what sets your company apart from other businesses and provides it with the needed competitive advantage.

In essence, if there is any area in your business plan where you need to brag about your business, your company description provides that unique opportunity as readers look to get a high-level overview.

Components of a Business Description

Your business description needs to contain these categories of information.

• Business location
• The legal structure of your business
• Summary of your business’s short and long-term goals

3. Market Analysis

The market analysis section should be solely based on analytical research as it details trends particular to the market you want to penetrate.

Graphs, spreadsheets, and histograms are handy data and statistical tools you need to utilize in your market analysis. They make it easy to understand the relationship between your current ideas and the future goals you have for the business.

All details about the target customers you plan to sell products or services should be in the market analysis section. It helps readers with a helpful overview of the market.

In your market analysis, you provide the needed data and statistics about industry and market share, the identified strengths in your company description, and compare them against other businesses in the same industry.

The market analysis section aims to define your target audience and estimate how your product or service would fare with these identified audiences.

Market analysis helps visualize a target market by researching and identifying the primary target audience of your company and detailing steps and plans based on your audience location.

Obtaining this information through market research is essential as it helps shape how your business achieves its short-term and long-term goals.

Market Analysis Factors

Here are some of the factors to be included in your market analysis.

• The geographical location of your target market
• Needs of your target market and how your products and services can meet those needs
• Demographics of your target audience

Components of the Market Analysis Section

Here is some of the information to be included in your market analysis.

• Industry description and statistics
• Demographics and profile of target customers
• Marketing data for your products and services
• Detailed evaluation of your competitors

4. Marketing Plan

A marketing plan defines how your business aims to reach its target customers, generate sales leads, and, ultimately, make sales.

Promotion is at the center of any successful marketing plan. It is a series of steps to pitch a product or service to a larger audience to generate engagement. Note that the marketing strategy for a business should not be stagnant and must evolve depending on its outcome.

Include the budgetary requirement for successfully implementing your marketing plan in this section to make it easy for readers to measure your marketing plan's impact in terms of numbers.

The information to include in your marketing plan includes marketing and promotion strategies, pricing plans and strategies , and sales proposals. You need to include how you intend to get customers to return and make repeat purchases in your business plan.

5. Sales Strategy

Sales strategy defines how you intend to get your product or service to your target customers and works hand in hand with your business marketing strategy.

Your sales strategy approach should not be complex. Break it down into simple and understandable steps to promote your product or service to target customers.

Apart from the steps to promote your product or service, define the budget you need to implement your sales strategies and the number of sales reps needed to help the business assist in direct sales.

Your sales strategy should be specific on what you need and how you intend to deliver on your sales targets, where numbers are reflected to make it easier for readers to understand and relate better.

6. Competitive Analysis

Providing transparent and honest information, even with direct and indirect competitors, defines a good business plan. Provide the reader with a clear picture of your rank against major competitors.

Identifying your competitors' weaknesses and strengths is useful in drawing up a market analysis. It is one information investors look out for when assessing business plans.

The competitive analysis section clearly defines the notable differences between your company and your competitors as measured against their strengths and weaknesses.

This section should define the following:

• Your competitors' identified advantages in the market
• How do you plan to set up your company to challenge your competitors’ advantage and gain grounds from them?
• The standout qualities that distinguish you from other companies
• Potential bottlenecks you have identified that have plagued competitors in the same industry and how you intend to overcome these bottlenecks

In your business plan, you need to prove your industry knowledge to anyone who reads your business plan. The competitive analysis section is designed for that purpose.

7. Management and Organization

Management and organization are key components of a business plan. They define its structure and how it is positioned to run.

Whether you intend to run a sole proprietorship, general or limited partnership, or corporation, the legal structure of your business needs to be clearly defined in your business plan.

Use an organizational chart that illustrates the hierarchy of operations of your company and spells out separate departments and their roles and functions in this business plan section.

The management and organization section includes profiles of advisors, board of directors, and executive team members and their roles and responsibilities in guaranteeing the company's success.

Apparent factors that influence your company's corporate culture, such as human resources requirements and legal structure, should be well defined in the management and organization section.

Defining the business's chain of command if you are not a sole proprietor is necessary. It leaves room for little or no confusion about who is in charge or responsible during business operations.

This section provides relevant information on how the management team intends to help employees maximize their strengths and address their identified weaknesses to help all quarters improve for the business's success.

8. Products and Services

This business plan section describes what a company has to offer regarding products and services to the maximum benefit and satisfaction of its target market.

Boldly spell out pending patents or copyright products and intellectual property in this section alongside costs, expected sales revenue, research and development, and competitors' advantage as an overview.

At this stage of your business plan, the reader needs to know what your business plans to produce and sell and the benefits these products offer in meeting customers' needs.

The supply network of your business product, production costs, and how you intend to sell the products are crucial components of the products and services section.

Investors are always keen on this information to help them reach a balanced assessment of if investing in your business is risky or offer benefits to them.

You need to create a link in this section on how your products or services are designed to meet the market's needs and how you intend to keep those customers and carve out a market share for your company.

Repeat purchases are the backing that a successful business relies on and measure how much customers are into what your company is offering.

This section is more like an expansion of the executive summary section. You need to analyze each product or service under the business.

9. Operating Plan

An operations plan describes how you plan to carry out your business operations and processes.

The operating plan for your business should include:

• Information about how your company plans to carry out its operations.
• The base location from which your company intends to operate.
• The number of employees to be utilized and other information about your company's operations.
• Key business processes.

This section should highlight how your organization is set up to run. You can also introduce your company's management team in this section, alongside their skills, roles, and responsibilities in the company.

The best way to introduce the company team is by drawing up an organizational chart that effectively maps out an organization's rank and chain of command.

What should be spelled out to readers when they come across this business plan section is how the business plans to operate day-in and day-out successfully.

10. Financial Projections and Assumptions

Bringing your great business ideas into reality is why business plans are important. They help create a sustainable and viable business.

The financial section of your business plan offers significant value. A business uses a financial plan to solve all its financial concerns, which usually involves startup costs, labor expenses, financial projections, and funding and investor pitches.

All key assumptions about the business finances need to be listed alongside the business financial projection, and changes to be made on the assumptions side until it balances with the projection for the business.

The financial plan should also include how the business plans to generate income and the capital expenditure budgets that tend to eat into the budget to arrive at an accurate cash flow projection for the business.

Base your financial goals and expectations on extensive market research backed with relevant financial statements for the relevant period.

Examples of financial statements you can include in the financial projections and assumptions section of your business plan include:

• Projected income statements
• Cash flow statements
• Balance sheets
• Income statements

Revealing the financial goals and potentials of the business is what the financial projection and assumption section of your business plan is all about. It needs to be purely based on facts that can be measurable and attainable.

11. Request For Funding

The request for funding section focuses on the amount of money needed to set up your business and underlying plans for raising the money required. This section includes plans for utilizing the funds for your business's operational and manufacturing processes.

When seeking funding, a reasonable timeline is required alongside it. If the need arises for additional funding to complete other business-related projects, you are not left scampering and desperate for funds.

If you do not have the funds to start up your business, then you should devote a whole section of your business plan to explaining the amount of money you need and how you plan to utilize every penny of the funds. You need to explain it in detail for a future funding request.

When an investor picks up your business plan to analyze it, with all your plans for the funds well spelled out, they are motivated to invest as they have gotten a backing guarantee from your funding request section.

Include timelines and plans for how you intend to repay the loans received in your funding request section. This addition keeps investors assured that they could recoup their investment in the business.

12. Exhibits and Appendices

Exhibits and appendices comprise the final section of your business plan and contain all supporting documents for other sections of the business plan.

Some of the documents that comprise the exhibits and appendices section includes:

• Legal documents
• Licenses and permits
• Credit histories
• Customer lists

The choice of what additional document to include in your business plan to support your statements depends mainly on the intended audience of your business plan. Hence, it is better to play it safe and not leave anything out when drawing up the appendix and exhibit section.

Supporting documentation is particularly helpful when you need funding or support for your business. This section provides investors with a clearer understanding of the research that backs the claims made in your business plan.

There are key points to include in the appendix and exhibits section of your business plan.

• The management team and other stakeholders resume
• Marketing research
• Permits and relevant legal documents
• Financial documents

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Martin luenendonk.

Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.

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• How to Write a Great Business Plan: Overview and Objectives

The third in a comprehensive series to help you craft the perfect business plan for your startup.

This article is part of a series on  how to write a great business plan .

Providing an overview of your business can be tricky, especially when you're still in the planning stages. If you already own an existing business, summarizing your current operation should be relatively easy; it can be a lot harder to explain what you plan to become .

So start by taking a step back.

Think about what products and services you will provide, how you will provide those items, what you need to have in order to provide those items, exactly who will provide those items... and most importantly, whom you will provide those items to.

Consider our bicycle rental business example. It's serves retail customers. It has an online component, but the core of the business is based on face-to-face transactions for bike rentals and support.

So you'll need a physical location, bikes, racks and tools and supporting equipment, and other brick-and-mortar related items. You'll need employees with a very particular set of skills to serve those customers, and you'll need an operating plan to guide your everyday activities.

Sound like a lot? It boils down to:

• What you will provide
• What you need to run your business
• Who will service your customers, and
• Who your customers are

In our example, defining the above is fairly simple. You know what you will provide to meet your customer's needs. You will of course need a certain quantity of bikes to service demand, but you will not need a number of different types of bikes. You need a retail location, furnished to meet the demands of your business. You need semi-skilled employees capable of sizing, customizing, and repairing bikes.

And you know your customers: Cycling enthusiasts.

In other businesses and industries answering the above questions can be more difficult. If you open a restaurant, what you plan to serve will in some ways determine your labor needs, the location you choose, the equipment you need to purchase... and most importantly will help define your customer. Changing any one element may change other elements; if you cannot afford to purchase expensive kitchen equipment, you may need to adapt your menu accordingly. If you hope to attract an upscale clientele, you may need to invest more in purchasing a prime location and creating an appealing ambience.

So where do you start? Focus on the basics first:

• Identify your industry: Retail, wholesale, service, manufacturing, etc. Clearly define your type of business.
• Identify your customer. You cannot market and sell to customers until you know who they are.
• Explain the problem you solve. Successful businesses create customer value by solving problems. In our rental example, one problem is cycling enthusiasts who don't--or can't--travel with bikes. Another problem is casual cyclists who can't--or choose not to--spend significant sums on their own bikes. The rental shop will solve that problem by offering a lower-cost and convenient alternative.
• Show how you will solve that problem. Our rental shop will offer better prices and enhanced services like remote deliveries, off-hours equipment returns, and online reservations.

If you are still stuck, try answering these questions. Some may pertain to you; others may not.

• Who is my average customer? Who am I targeting? (Unless you plan to open a grocery store, you should be unlikely to answer, "Everyone!")
• What problem do I solve for my customers?
• How will I solve that problem?
• Where will I fail to solve a customer problem... and what can I do to overcome that issue? (In our rental example, one problem is a potential lack of convenience; we will overcome that issue by offering online reservations, on-resort deliveries, and drive-up equipment returns.)
• Where will I locate my business?
• What products, services, and equipment do I need to run my business?
• What skills do my employees need, and how many do I need?
• How will I beat my competition?
• How can I differentiate myself from my competition in the eyes of my customers? (You can have a great plan to beat your competition but you also must win the perception battle among your customers. If customers don't feel you are different... then you aren't truly different. Perception is critical.)

Once you work through this list you will probably end up with a lot more detail than is necessary for your business plan. That is not a problem: Start summarizing the main points. For example, your Business Overview and Objectives section could start something like this:

History and Vision

Blue Mountain Cycle Rentals is a new retail venture that will be located at 321 Mountain Drive, directly adjacent to an extremely popular cycling destination. Our initial goal is to become the premier provider for bicycle rentals. We will then leverage our customer base and position in the market to offer new equipment sales as well as comprehensive maintenance and service, custom equipment fittings, and expert trail advice.

• Achieve the largest market share bicycle rentals in the area
• Generate a net income of $235,000 at the end of the second year of operation
• Minimize rental inventory replacement costs by maintaining a 7% attrition rate on existing equipment (industry average is 12%)

Keys to Success

• Provide high quality equipment, sourcing that equipment as inexpensively as possible through existing relationships with equipment manufacturers and other cycling shops
• Use signage to attract visitors traveling to the national forest, highlighting our cost and service advantage
• Create additional customer convenience factors to overcome a perceived lack of convenience for customers planning to ride roads and trails some distance away from our shop
• Develop customer incentive and loyalty programs to leverage customer relationships and create positive word of mouth

You could certainly include more detail in each section; this is simply a quick guide. And if you plan to develop a product or service, you should thoroughly describe the development process as well as the end result.

The key is to describe what you will do for your customers--if you can't, you won't have any customers.

Next time we'll look at another major component in a business plan: your Products and Services .

More in this series:

• How to Write a Great Business Plan: Key Concepts
• How to Write a Great Business Plan: the Executive Summary
• How to Write a Great Business Plan: Products and Services
• How to Write a Great Business Plan: Market Opportunities
• How to Write a Great Business Plan: Sales and Marketing
• How to Write a Great Business Plan: Competitive Analysis
• How to Write a Great Business Plan: Operations
• How to Write a Great Business Plan: Management Team
• How to Write a Great Business Plan: Financial Analysis

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What is a sample business plan and how can it be used to provide a company overview?

June 24, 2024 /

A sample business plan is a comprehensive document that outlines the goals, strategies, and financial projections of a company. It serves as a blueprint for entrepreneurs and business owners to understand and communicate their business model, target market, competitive advantage, and growth potential. By providing a company overview, a sample business plan helps stakeholders, investors, and potential partners gain insights into the organization’s mission, vision, and overall direction. It can be used as a tool to attract funding, guide decision-making, and align the efforts of the team towards achieving the company’s objectives.

• What are some examples of business plan company overviews that I can refer to?
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The Complete Guide to Creating a Leadership Development Plan

July 31, 2024

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You've probably heard the infamous quote from NFL coach Vince Lombardi, " Leaders aren't born, they are made . And they are made just like anything else, through hard work ."

At this point it may be a bit of a cliche, but it's a true cliche.

One of the most effective ways to guarantee that you have good leaders helping to guide your organization to success is by making those leaders yourself.

Enter the often overlooked leadership development plan.

We're getting into the nitty gritty of what makes a successful leadership development plan and how you can use the framework to transform some of your most valuable employees into leaders whose leadership styles align with your company's mission and drive growth.

What is a Leadership Development Plan?

A leadership development plan is a framework designed to enhance an employee's leadership skills, competencies, and abilities. The structured plan typically includes specific goals, strategies, and activities aimed at fostering growth in leadership capabilities.

How do companies benefit from a leadership development program?

A leadership development program is an invaluable tool that benefits everyone involved. Companies who dedicate the time and resources to creating and supporting these programs see their investment returned to them tenfold. Here are a few common benefits of building a program designed to help improve leadership skills.

Tailored leadership styles

Every leadership style is not suited to every company culture. With leadership training, you can nurture leadership skills that will be most effective within your organization and align with your overall business strategy.

Talent retention

Employees are more likely to stay with a company that invests in their professional development. A successful leadership development plan can enhance job satisfaction and reduce turnover rates.

Moreover, putting in the work to build an effective leadership team benefits those who aren't on track to become a manager. 75% of people agree that the most stressful aspect of their job is their immediate boss. If you take away that relational strain by curating a team of ridiculously efficient and likable leaders, you'll see an increase in employee retention rates.

Increased employee engagement

Employees who see a clear path for career advancement and development within the company are more engaged and motivated to contribute to your organization's success.

Again, the effort you put into developing great managers isn't just helpful for those going into a leadership position. Those strong leaders will be the ones helping to keep employees engaged and productive over the long haul. (We love a good win-win.)

Positive company culture

Ongoing leadership development fosters a positive and inclusive company culture where employees feel supported in their professional growth.

And again, creating great leaders is good for everyone who is impacted by the company culture.

(Are you seeing a theme? When you create a leadership development program you are building a better company for every single employee .)

Strong leadership pipeline

As leadership positions become available, you won't waste precious time or resources trying to fill them. You'll have a steady stream of effective leaders who are available and ready to step into a management role. This is incredible for business continuity and overall organizational performance.

Stronger company brand

Companies known for their strong leadership development programs may have a better reputation in their industry. This helps them attract top talent who are looking to work in organizations that will invest in their leadership development journey.

Cost savings

Creating and following through on a leadership development plan is a significant investment that may deter some companies from going down that route. Outside of costs like seminars, learning materials, and leadership courses, there are hidden costs associated with a dip in productivity as employees spend less time on their direct tasks and more time on long-term skill development.

However, viewing leadership development as too expensive to implement is a short-sighted outlook that can do more harm than good.

Ultimately, the initial investment in internal leadership development training can be more cost-effective than hiring external candidates. External hires cost an average of 18% more than internal hires.

They're also 21% more likely to leave your company within the first year and may even do some damage to your company culture during their short tenure.

The 6 Steps of an Effective Leadership Development Program

A good leadership development plan doesn't actually start with a plan. Before you jump into scheduling online training and one-on-one mentoring, you need to assess how to invest in leadership development in order to meet your organization's long-term goals.

Let's break down how to build a successful program, step-by-step.

1. Evaluate where your company is and where you want it to be

Conduct an assessment to identify leadership needs and gaps within the company using surveys, interviews, and performance data. Current employees are key in this first step; given the chance, many will be able to pinpoint where leadership skills are lacking and could be improved upon.

2. Determine leadership development goals

Setting leadership development goals provides a clear direction and focus for what you want your leadership program to achieve. Goals can be used to measure progress and keep each leadership development plan in line with your overall organizational objectives.

Because you've already determined where your organization is and where you want it to be, you can set goals that move the needle toward that future vision.

3. Determine key leadership competencies

Leadership competencies are skills, traits, and behaviors that make someone an effective leader.

There isn't one concrete list of key leadership competencies that applies to every business and industry. What Company A needs from people in leadership roles will be different from what Company B needs. Therefore, it's up to your organization to determine what makes a great leader.

Here are some common competencies you may determine are necessary:

• Social intelligence (an awareness of how to act in various social settings)
• Emotional intelligence (an ability to understand other peoples' emotions)
• Strong communication skills
• An inclusive attitude
• High ethical and moral standards
• Specific technical skills
• Openness to new ideas
• Engages in continuous learning opportunities
• Coaching ability
• Being conscientious and courteous of others
• Encourages growth
• Consistently demonstrates personal responsibility

4. Select participants

You don't just need a framework for your leadership training, you also need a framework to select people who will participate in your leadership training. Not every employee has leadership potential, and not all potential leaders are interested in career growth that involves moving into management and leadership roles.

You can use metrics such as performance evaluations and feedback from supervisors to identify high-performing employees who may succeed as future leaders. You may also allow managers and supervisors to nominate employees who they believe have strong leadership potential.

Employee recognition software may be helpful in identifying which people on your team are consistently being recognized for their stellar performance. For example, with Terryberry, managers are able to see who receives the most recognition on their team, the last time each team member was recognized, and which categories of recognition are being used.

Leadership qualities can't be the only determining factor of who is suited for your leadership program. Speak with potential employees to discuss what career vision they have for themselves. Individuals whose goals align with your program's objectives will be more motivated to engage fully.

Once you have a list of candidates, assess each one based on the key leadership competencies you determined in step 3. A rubric can be used to evaluate employees subjectively.

5. Create individualized leadership development plans

Every participant in your leadership program needs an individual leadership development plan that targets the key competencies and leadership skills you think they need to further develop.

This is best accomplished with the support of a trusted mentor or coach who can help identify areas for improvement and suggest activities and goals that would truly be beneficial, based on their years of experience.

Key components of an effective leadership development plan include:

• clear, measurable, and achievable leadership goals
• specific development activities such as programs, workshops, mentorship, coaching, on-the-job experiences, and reading relevant literature and research
• an action plan that includes a timeline and small milestones to track progress
• a list of resources needed to complete the development plan such as time, budget, training materials, and mentorship support
• criteria and methods for evaluating progress toward the goal, which could include feedback sessions, performance reviews, and self-assessment

6. Assess and adjust as needed

Adjust your plans

A leadership development plan isn't written in stone. As they complete their training, participants may find that certain activities aren't helping them develop the leadership skills they are striving to target. They may need to adjust their timeline.

Some mentee/mentor relationships may harm instead of help, necessitating a rematch. You can't be afraid to pivot in order to maximize the impact of each leadership development plan.

Adjust your program

The only way to improve is to constantly consider what works and what needs adjusting. Solicit feedback from current employees who are participating in the program about what they've found beneficial and what they would change for future leaders who will go through the program.

If you don't already have a leadership program, then you probably have a defined date in mind as to when you want to launch, but there shouldn't be an end date for the program. Leadership development is an ongoing process, and as employees graduate from the program, you need to choose new participants if you want to support the long-term goals and vision of your company.

Sample leadership development plan template

Below is a sample leadership development plan template that includes all of the components we covered above. Tweak it as needed in order to create leadership development plans that you can implement with your employees.

Department:

Self-assessment

Key strengths:

Areas for improvement:

Leadership development goals

Short term goals (next 6-12 months)

Long term goals (next 1-3 years)

Action plan

Description

Resourced needed

Support and resources

Contact information:

Training program

Published resources (books/articles/websites)

Milestones and evaluation plan

Milestone 1:

Milestone 2:

Milestone 3:

Evaluation criteria 1:

Evaluation criteria 2:

Evaluation criteria 3:

Reviews and feedback

Quarterly review

Annual review

HR Representative

Common Challenges of a Leadership Training Program + Tips to Overcome Them

No successful initiative comes without a few bumps in the road. Here are some issues you might have to contend with and suggestions for an easy resolution.

Customization vs. standardization

There is a delicate balance between consistency and addressing specific needs. You have to find it.

Solution : Create a flexible and personal leadership development plan that can be adapted to different contexts while maintaining core principles.

Securing leadership buy-in

Implementing a leadership development program isn't possible without support from senior leadership. If you're not part of the C-suite, you may dread having a conversation about the need for a leadership program.

Solution : Focus on the data. Point out how the program will support your company's mission and vision. Include evidence from other successful leadership programs and highlight the cost of inaction.

Measuring effectiveness

Without specific metrics that evaluate the effectiveness of your leadership program, it's easy to fall into the trap of subjectively looking at it based on how you feel about the program.

Solution : Set concrete criteria to assess the effectiveness of your program and make informed decisions about its next steps. You can use a mix of quantitative and qualitative metrics, such as pre- and post-assessments, participant feedback, performance improvements, and retention rates.

Balancing work and training

It may be challenging for participants to balance their daily work tasks with the activities they need to complete as part of their leadership development plan.

Solution : Offer flexible learning opportunities such as online modules or part-time workshops. Communicate the importance of the program to managers and ensure they support their employees' participation.

Does your company culture make leaders?

A positive company culture can mean anything, but in most organizations, it includes a culture of recognition . You can simplify and streamline employee recognition using recognition software, allowing employees to celebrate each other with ease, and allowing you to evaluate patterns and identify future leaders in your organization.

Ready to learn how Terryberry can transform your culture? We're ready to tell you all about it .

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Comprehensive Anxiety Treatment Plan: Goals, Objectives, and Strategies for Long-Term Success

Shaky hands, racing thoughts, and a pounding heart don’t have to be your constant companions — a well-crafted treatment plan can be your secret weapon in the battle against anxiety. Anxiety is a common mental health condition that affects millions of people worldwide, impacting their daily lives, relationships, and overall well-being. While it can feel overwhelming at times, understanding anxiety and developing a structured treatment plan can significantly improve your quality of life and help you regain control over your emotions and thoughts.

Anxiety is more than just feeling stressed or worried. It’s a persistent and often intense feeling of fear, unease, or dread that can interfere with your ability to function normally. This condition can manifest in various forms, from generalized anxiety disorder (GAD) to specific phobias, social anxiety, and panic disorder. Each type of anxiety disorder presents unique challenges, but they all share the common thread of excessive and often irrational fear or worry.

The importance of a personalized anxiety treatment plan cannot be overstated. Just as each individual experiences anxiety differently, the approach to managing and overcoming it should be tailored to your specific needs, circumstances, and goals. A well-designed treatment plan serves as a roadmap for your journey towards better mental health, providing structure, direction, and measurable objectives to track your progress.

Understanding the Components of a Comprehensive Anxiety Treatment Plan

A comprehensive anxiety treatment plan typically includes several key components that work together to address the various aspects of your condition. These components may include:

1. Assessment and diagnosis: A thorough evaluation of your symptoms, medical history, and life circumstances to determine the specific type and severity of your anxiety disorder.

2. Goal setting: Establishing clear, achievable objectives for your treatment, both short-term and long-term.

3. Therapeutic interventions: Selecting appropriate treatment modalities, such as cognitive-behavioral therapy (CBT), exposure therapy, or medication management.

4. Lifestyle modifications: Incorporating changes in diet, exercise, sleep habits, and stress management techniques to support your overall well-being.

5. Support systems: Identifying and engaging family, friends, or support groups to provide emotional assistance throughout your treatment journey.

6. Progress monitoring: Regular check-ins and assessments to track your improvement and make necessary adjustments to your treatment plan.

To illustrate how these components come together, let’s consider a sample treatment plan for anxiety. This example focuses on a hypothetical case of generalized anxiety disorder (GAD):

Patient: Jane Doe Diagnosis: Generalized Anxiety Disorder (GAD) Primary Goal: Reduce overall anxiety symptoms and improve daily functioning

Objectives: 1. Decrease frequency and intensity of worry episodes by 50% within three months 2. Improve sleep quality, aiming for 7-8 hours of uninterrupted sleep per night within two months 3. Develop and implement three effective coping strategies for managing anxiety in social situations within six weeks

Interventions: 1. Weekly individual CBT sessions focusing on cognitive restructuring and relaxation techniques 2. Daily mindfulness meditation practice, starting with 5 minutes and gradually increasing to 20 minutes 3. Gradual exposure to anxiety-provoking situations with therapist guidance 4. Consideration of medication (SSRI) if symptoms do not improve after 8 weeks of therapy

Lifestyle Modifications: 1. Establish a consistent sleep schedule and bedtime routine 2. Engage in regular physical exercise, aiming for 30 minutes of moderate activity 5 days a week 3. Reduce caffeine and alcohol intake 4. Practice deep breathing exercises twice daily

Support: 1. Attend bi-weekly anxiety support group meetings 2. Involve spouse in therapy sessions as appropriate for additional support

Progress Monitoring: 1. Weekly anxiety symptom tracking using GAD-7 scale 2. Monthly review of treatment goals and objectives with therapist 3. Adjustment of treatment plan as needed based on progress and challenges

This sample treatment plan provides a structured approach to managing GAD, addressing various aspects of the patient’s life and incorporating different therapeutic strategies. It’s important to note that treatment plans should be customized for different types of anxiety disorders, as each may require specific interventions and goals.

Setting SMART Goals and Objectives for Anxiety Treatment

When developing your anxiety treatment plan, it’s crucial to set goals and objectives that are Specific, Measurable, Achievable, Relevant, and Time-bound (SMART). This approach helps ensure that your goals are clear, realistic, and trackable, increasing your chances of success.

Let’s break down the process of setting SMART goals for anxiety treatment:

1. Specific: Clearly define what you want to achieve. Instead of a vague goal like “feel less anxious,” aim for something more specific, such as “reduce panic attacks in social situations.”

2. Measurable: Establish criteria for measuring progress. For example, “decrease the frequency of panic attacks from three times per week to once per week.”

3. Achievable: Set goals that are challenging but realistic given your current circumstances and resources. Gradual improvements are more sustainable than drastic changes.

4. Relevant: Ensure your goals align with your overall treatment objectives and personal values. Each goal should contribute to your overall well-being and quality of life.

5. Time-bound: Set a timeframe for achieving your goals. This creates a sense of urgency and helps you stay motivated. For instance, “reduce panic attacks to once per week within three months.”

Here are some examples of measurable treatment goals for anxiety:

1. Decrease daily anxiety ratings from an average of 8/10 to 4/10 on a subjective anxiety scale within six months. 2. Successfully engage in three previously avoided social situations per month for the next four months. 3. Reduce the time spent on worry and rumination from 2 hours per day to 30 minutes per day within three months. 4. Improve sleep quality by implementing a consistent bedtime routine and achieving 7 hours of uninterrupted sleep per night within two months.

When dealing with comorbid anxiety and depression, it’s essential to balance goals for both conditions. The Complete Guide to Bipolar Life Insurance provides valuable insights into managing complex mental health conditions, which can be helpful when setting treatment goals for comorbid disorders. Goals in these cases might include:

1. Reduce depressive symptoms by 50% as measured by the PHQ-9 scale while simultaneously decreasing anxiety symptoms by 40% on the GAD-7 scale within four months. 2. Increase engagement in pleasurable activities to three times per week while gradually exposing oneself to anxiety-provoking situations twice per week over the course of three months.

Specific Treatment Goals for Different Anxiety Disorders

While the general principles of goal-setting apply to all anxiety disorders, the specific objectives may vary depending on the type of anxiety you’re experiencing. Let’s explore some examples of treatment goals for different anxiety disorders:

Generalized Anxiety Disorder (GAD): 1. Reduce excessive worry about multiple life domains by 60% within six months. 2. Develop and consistently use three cognitive restructuring techniques to challenge anxious thoughts within three months. 3. Improve sleep quality and reduce physical symptoms of anxiety (e.g., muscle tension, restlessness) by 50% within four months.

Social Anxiety Disorder: 1. Successfully engage in five social interactions per week without avoidance behaviors within three months. 2. Reduce anticipatory anxiety before social events from an average rating of 9/10 to 5/10 within six months. 3. Challenge and reframe negative self-talk in social situations, reducing negative thoughts by 70% within four months.

Separation Anxiety Disorder: 1. Gradually increase time spent apart from attachment figures, starting with 30 minutes and working up to 4 hours within three months. 2. Reduce physical symptoms of distress (e.g., stomach aches, headaches) when separated from loved ones by 80% within six months. 3. Develop and use three coping strategies to manage anxiety during separations within two months.

Panic Disorder: 1. Decrease the frequency of panic attacks from three per week to one or fewer per month within six months. 2. Reduce avoidance behaviors related to fear of panic attacks by 75% within four months. 3. Master two panic-management techniques (e.g., deep breathing, progressive muscle relaxation) and successfully use them to prevent or mitigate panic attacks within three months.

Specific Phobias: 1. Gradually expose oneself to the feared object or situation, moving from least to most anxiety-provoking scenarios over the course of three months. 2. Reduce avoidance behaviors related to the phobia by 90% within six months. 3. Decrease subjective anxiety ratings when confronted with the phobic stimulus from 10/10 to 4/10 or lower within four months.

Implementing Therapeutic Strategies to Achieve Anxiety Treatment Goals

To achieve your anxiety treatment goals, it’s essential to implement evidence-based therapeutic strategies. Cognitive-behavioral therapy (CBT) is one of the most effective approaches for managing anxiety disorders. CBT techniques focus on identifying and changing negative thought patterns and behaviors that contribute to anxiety. Some key CBT strategies include:

1. Cognitive restructuring: Learning to recognize and challenge anxious thoughts, replacing them with more balanced and realistic perspectives. 2. Exposure therapy: Gradually facing feared situations or objects in a controlled manner to reduce anxiety over time. 3. Behavioral experiments: Testing out anxious predictions to gather evidence that challenges anxiety-driven beliefs. 4. Problem-solving skills: Developing strategies to address real-life challenges that may contribute to anxiety.

Mindfulness and relaxation exercises can also play a crucial role in supporting your treatment objectives. These techniques help you stay grounded in the present moment and reduce overall stress levels. Some effective practices include:

1. Mindfulness meditation: Focusing on the present moment without judgment to reduce worry and rumination. 2. Deep breathing exercises: Using controlled breathing techniques to calm the body’s stress response. 3. Progressive muscle relaxation: Systematically tensing and relaxing muscle groups to reduce physical tension associated with anxiety. 4. Guided imagery: Visualizing calming scenes or scenarios to promote relaxation and reduce anxiety.

In some cases, medication management may be an important component of your anxiety treatment plan. Aristada Doses: A Comprehensive Guide to Aristada Injections for Bipolar Disorder provides information on medication options for mental health conditions, which can be relevant when considering pharmacological interventions for anxiety. Common medications for anxiety include:

1. Selective Serotonin Reuptake Inhibitors (SSRIs): Often used as a first-line treatment for various anxiety disorders. 2. Serotonin-Norepinephrine Reuptake Inhibitors (SNRIs): May be effective for both anxiety and depression. 3. Benzodiazepines: Used for short-term relief of acute anxiety symptoms, but not typically recommended for long-term use due to potential for dependence. 4. Buspirone: An anti-anxiety medication that may be prescribed for generalized anxiety disorder.

It’s crucial to work closely with a mental health professional to determine if medication is appropriate for your situation and to monitor its effectiveness and potential side effects.

Lifestyle modifications can complement your therapeutic strategies and support your anxiety treatment goals. Some important lifestyle changes to consider include:

1. Regular exercise: Engaging in physical activity can help reduce stress and improve mood. Aim for at least 150 minutes of moderate-intensity exercise per week. 2. Healthy sleep habits: Establish a consistent sleep schedule and create a relaxing bedtime routine to improve sleep quality. 3. Balanced nutrition: Eat a well-balanced diet rich in fruits, vegetables, whole grains, and lean proteins. Limit caffeine and alcohol intake, as these can exacerbate anxiety symptoms. 4. Stress management: Incorporate stress-reducing activities into your daily routine, such as hobbies, journaling, or spending time in nature. 5. Social connections: Maintain and nurture supportive relationships with friends and family, as social support can be crucial in managing anxiety.

Monitoring Progress and Adjusting Treatment Plans

Regularly monitoring your progress is essential for the success of your anxiety treatment plan. This allows you to track improvements, identify challenges, and make necessary adjustments to your goals and strategies. Here are some tools and techniques for tracking anxiety symptoms and goal achievement:

1. Anxiety scales and questionnaires: Use standardized measures like the GAD-7 or the Beck Anxiety Inventory to quantify your anxiety levels over time. 2. Symptom diaries: Keep a daily log of your anxiety symptoms, triggers, and coping strategies to identify patterns and track progress. 3. Goal tracking apps: Utilize smartphone applications designed for mental health goal-setting and progress monitoring. 4. Regular check-ins with your therapist: Schedule periodic reviews of your treatment plan to discuss progress and challenges.

Decoding HCC Medical Abbreviation: Understanding Bipolar HCC and Its Meaning highlights the importance of understanding medical terminology in mental health treatment, which can be helpful when reviewing your progress with healthcare providers.

As you work through your treatment plan, it’s important to regularly assess its effectiveness. This may involve:

1. Comparing current symptoms and functioning to your baseline at the start of treatment. 2. Evaluating progress towards specific goals and objectives. 3. Identifying which strategies have been most helpful and which have been less effective. 4. Discussing any new challenges or concerns that have arisen during treatment.

Based on your progress and any challenges you encounter, you may need to adapt your goals and objectives. This might involve:

1. Adjusting the timeline for achieving certain goals. 2. Modifying specific objectives to better align with your current needs and circumstances. 3. Adding new goals to address emerging concerns or build on successful progress. 4. Revising treatment strategies that haven’t been as effective as anticipated.

Collaborating with mental health professionals is crucial in refining your treatment strategies. Your therapist or psychiatrist can provide valuable insights and expertise to help you:

1. Interpret progress data and identify areas for improvement. 2. Explore alternative treatment approaches if current strategies aren’t yielding desired results. 3. Address any complicating factors or comorbid conditions that may be impacting your anxiety treatment. 4. Ensure that your treatment plan remains aligned with current best practices and evidence-based interventions.

Conclusion: Empowering Yourself with an Effective Anxiety Treatment Plan

In conclusion, developing and implementing a comprehensive anxiety treatment plan is a powerful step towards reclaiming control over your life and emotions. By setting clear, personalized goals and objectives, utilizing evidence-based therapeutic strategies, and consistently monitoring your progress, you can effectively manage your anxiety and improve your overall well-being.

Remember that an effective anxiety treatment plan should be tailored to your unique needs and circumstances. It should address not only the symptoms of anxiety but also the underlying factors that contribute to your condition. This may include exploring related issues such as Winning Child Custody for Dads When Mother Is Bipolar or understanding how anxiety might impact other aspects of your life, such as Pregnancy Disability Leave: Understanding Your Rights and Benefits in California .

As you embark on your journey to manage anxiety, it’s important to be patient with yourself and recognize that progress may not always be linear. There may be setbacks along the way, but with persistence and the right support, you can achieve significant improvements in your mental health and quality of life.

If you’re struggling with anxiety, we encourage you to seek professional help and commit to your treatment plan. Remember that you don’t have to face anxiety alone – mental health professionals, support groups, and loved ones can all play important roles in your recovery journey. With the right tools, strategies, and support, you can develop resilience, manage your symptoms effectively, and build a more fulfilling life beyond anxiety.

References:

1. American Psychiatric Association. (2013). Diagnostic and statistical manual of mental disorders (5th ed.). Arlington, VA: American Psychiatric Publishing.

2. Bandelow, B., Michaelis, S., & Wedekind, D. (2017). Treatment of anxiety disorders. Dialogues in Clinical Neuroscience, 19(2), 93-107.

3. Barlow, D. H. (2002). Anxiety and its disorders: The nature and treatment of anxiety and panic (2nd ed.). New York: Guilford Press.

4. Craske, M. G., & Stein, M. B. (2016). Anxiety. The Lancet, 388(10063), 3048-3059.

5. Hofmann, S. G., & Smits, J. A. (2008). Cognitive-behavioral therapy for adult anxiety disorders: a meta-analysis of randomized placebo-controlled trials. The Journal of Clinical Psychiatry, 69(4), 621-632.

6. National Institute of Mental Health. (2018). Anxiety Disorders. Retrieved from https://www.nimh.nih.gov/health/topics/anxiety-disorders/index.shtml

7. Otte, C. (2011). Cognitive behavioral therapy in anxiety disorders: current state of the evidence. Dialogues in Clinical Neuroscience, 13(4), 413-421.

8. Remes, O., Brayne, C., van der Linde, R., & Lafortune, L. (2016). A systematic review of reviews on the prevalence of anxiety disorders in adult populations. Brain and Behavior, 6(7), e00497.

9. Slee, A., Nazareth, I., Bondaronek, P., Liu, Y., Cheng, Z., & Freemantle, N. (2019). Pharmacological treatments for generalised anxiety disorder: a systematic review and network meta-analysis. The Lancet, 393(10173), 768-777.

10. World Health Organization. (2017). Depression and Other Common Mental Disorders: Global Health Estimates. Geneva: World Health Organization.

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• Bank accounts for goal-setting

How many savings accounts should I have?

Understanding savings goals, setting strong savings goals, tools and resources for saving goals, 9 savings accounts with buckets that make it easy to save for goals, like an emergency fund or travel.

Affiliate links for the products on this page are from partners that compensate us and terms apply to offers listed (see our advertiser disclosure with our list of partners for more details). However, our opinions are our own. See how we rate banking products to write unbiased product reviews.

• Saving for separate goals helps you track your progress and manage your money.
• You can save for different objectives with high-yield savings accounts.
• Some of these accounts may also offer high interest rates and low minimum opening deposits.

Saving for different expenses can make it easier to manage your money than keeping all your savings in the same place. There are several savings accounts that let you save for separate goals and name each of them, like "Emergency Fund" or "Home Repairs."

Earn up to a $300 bonus with qualifying direct deposits for eligible customers through 12/31/24. Earn up to 4.60% APY on savings balances (including Vaults) with direct deposit

no monthly service fee

up to 4.60%

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. FDIC insured for $2 million
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. High interest rate
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Earn a higher interest rate with qualifying activities
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No minimum opening deposit
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No monthly service fees
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Up to $300 bonus with qualifying direct deposit (terms apply)
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Savings tools
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Early direct deposit
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Joint account available
• con icon Two crossed lines that form an 'X'. Declined purchase if you overdraw by more than $50
• con icon Two crossed lines that form an 'X'. Doesn't reimburse out-of-network ATM providers' fees
• con icon Two crossed lines that form an 'X'. May deposit cash at Green Dot locations but there's a $4.95 fee

SoFi Checking and Savings is a great account option if you don't mind keeping your savings and checking in one account.

• Sign-up bonus of up to $300. When you sign up and set up direct deposit. Wait for direct deposit to hit account (typically 2-4 weeks). Collect cash bonus of $50 to $300 depending on direct deposit amount
• Up to 4.60% APY with direct deposit or $5,000 or more in qualifying deposits during the 30-day evaluation period
• FDIC Insured and covered up to $2 million in FDIC coverage through a network of participating banks
• 55,000+ fee-free ATMs

Take a look at these savings accounts and consider which one is the best fit. Many of them are also high-yield savings accounts so you can earn a great interest rate while you budget.

Savings accounts with buckets that make it easy to save for goals

1. ally savings account.

Earn 4.20% Annual Percentage Yield with a $0 minimum account opening requirement

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. High APY
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Savings buckets help you save for different goals
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Surprise savings transfers help you save extra money from your checking account
• con icon Two crossed lines that form an 'X'. No physical branch locations
• con icon Two crossed lines that form an 'X'. No way to deposit cash

The Ally High Yield Savings Account is a great option for anyone who wants savings tools to help save for specific financial goals, or prioritizes an account that doesn't charge standard bank fees.

• Create separate savings buckets in a savings account
• Link to your Ally checking account and enroll in surprise savings transfers to have extra money transferred to savings three times per week
• Interest compounded daily, paid monthly
• FDIC insured

2. Betterment Cash Reserve Account

New customers will earn 5.50% APY (Annual Percentage Yield) for three months, then 5.00% APY. $10 minimum deposit. FDIC Insured.

5.00% (5.50% APY for new customers' first three months)

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Competitive APY
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. $10 minimum deposit
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No minimum balance requirements
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No transaction limits
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. FDIC insured for up to $4 million
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Create savings goals
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. The "two-way sweep" moves extra money from checking to cash reserve to help you save
• con icon Two crossed lines that form an 'X'. Mobile check deposit is limited to certain customers
• con icon Two crossed lines that form an 'X'. You can only deposit up to $1,500 in paper checks per day

Betterment has strong checking and cash reserve accounts. However, Betterment won't be a good fit if you need to deposit cash, or need to deposit checks but don't qualify.

• By linking to a Betterment Checking Account (Member FDIC), you can set up the "two-way sweep," which helps you save automatically, earn more interest, and set up overdraft protection
• You can use mobile check deposit if a) you've been a Betterment customer for at least 30 days, and b) you have received at least $500 in direct deposits in the last month
• Interest compounds daily, pays monthly
• FDIC insured through partner banks

3. Capital One 360 Performance Savings

Earn 4.25% Annual Percentage Yield (APY) on any balance. FDIC Insured.

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No opening deposit or minimum account balance
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No monthly service fee
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Easy to save for various goals
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. 24/7 live chat
• con icon Two crossed lines that form an 'X'. Limited access to customer service by phone

Capital One is a strong bank overall. You'll earn competitive interest rates on online savings accounts and CDs.

• Over 280 branches in NY, LA, TX, MD, VA, NJ, and Washington, DC

4. Milli Savings Account

Earn 4.75% Annual Percentage Yield (APY). $0 minimum deposit. FDIC Insured.

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. High APY on Savings Account and Jar Accounts
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No overdraft fees
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No ATM fees
• con icon Two crossed lines that form an 'X'. Does not reimburse out-of-network ATM Fees
• con icon Two crossed lines that form an 'X'. Does not accept cash deposits
• con icon Two crossed lines that form an 'X'. No weekend customer support

Milli is a solid choice if you're comfortable with a mobile-only banking experience and want to keep your checking and savings all in one place. Milli offers a Spending and Savings Account.

• Mobile-only banking platform and division of National Bank of Omaha
• Earn 4.75% APY on Savings Account and Jar Account
• Access to over 55,000 ATMs through AllPoint network
• Interest compounded daily and credited monthly

5. Navy Federal Credit Union Share Savings Account

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. $5 minimum opening deposit
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Name your account so you can open multiple accounts for separate goals
• con icon Two crossed lines that form an 'X'. Dividends compound monthly, not daily
• Join Navy Federal Credit Union as an active military member, military veteran, Department of Defense employee/retiree, or family member of any of the aforementioned groups
• 354 branches worldwide, including on select military bases
• Interest compounded monthly, paid monthly
• You'll pay $3/quarter if you have no other Navy Federal accounts, AND your balance is under $50, AND your account has been inactive for 12 months
• Federally insured by the NCUA

Note: This is the only account on our list that doesn't let you set up separate goals in one account. You'll have to create multiple savings accounts and name each one. But because Navy Federal doesn't charge monthly bank maintenance fees , there isn't really a downside to doing it this way.

6. NBKC Everything Account

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No foreign transaction fees
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Refunds up to $12/month for out-of-network ATM fees
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Online bill pay
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Set up separate savings goals
• con icon Two crossed lines that form an 'X'. Only branches are in Kansas City, MO
• con icon Two crossed lines that form an 'X'. Limited customer support hours
• con icon Two crossed lines that form an 'X'. No overdraft protection options

NBKC Bank is a strong online financial institution because it has low minimum opening deposits and low fees on most accounts. But it's not a good match if you like in-person banking, unless you live in Kansas City, MO. You can also earn higher rates at the best online banks right now.

• Online bank with branches in Kansas City, MO
• Hybrid checking and savings account
• Earn APY on entire balance
• Set up savings goals
• Interest is compounded daily, paid monthly

7. ONE Account

up to 5.00%

3% cash back on Walmart purchases

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Earn a solid APY on your savings pocket and automatic savings pocket
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Free overdraft protection for up to $200 if you meet certain requirements
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. No fee for using an out-of-network ATM if you have direct deposits set up
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Receive paychecks sooner with early direct deposits
• con icon Two crossed lines that form an 'X'. Only earn interest on up to a certain balance
• con icon Two crossed lines that form an 'X'. $3.00 out-of-network ATM fee if you do not have direct deposits set up
• con icon Two crossed lines that form an 'X'. Doesn't reimburse any fees charged by out-of-network ATM providers

ONE could be a good fit if you are comfortable with keeping your money all in one account. The ONE account pays a competitive interest rate on savings balances up to $250,000 and it's on par with the savings rates of our best high-yield savings account guide.

• If you receive $500 or more of eligible direct deposits in the previous month or have a total daily account balance of $5,000 or more for at least 3 consecutive months, you'll be eligible to earn 3% cash back on Walmart purchases (up to $50 annually)
• Free access to 55,000 Allpoint ATMs in the US
• The ONE Account acts as a hybrid checking/savings account
• Set up a Savings Pocket and earn up to 5.00% APY on balances up to $250,000 by either receiving at least $500 in eligible direct deposits each month or having a total daily account balance of $5,000 or more
• Round up debit card purchases to the nearest dollar, and the money goes into Auto-Save Pocket; earn 5.00% APY on your Auto-Save Pocket
• All other Savings balances will earn 1.00% APY
• Overdraft protection for up to $200; To qualify, you must first receive at least $500 in direct deposits for at least 31 days
• Deposits are FDIC insured through Coastal Community Bank

8. Sallie Mae SmartyPig Account

$0 ($0.01 balance to earn interest)

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Save for separate goals
• con icon Two crossed lines that form an 'X'. Must transfer funds to external bank account to access money
• Earn 4.25% APY on all account balances

9. SoFi Checking and Savings Account

There is no limit to how many savings accounts you can have . When deciding how many savings accounts you want, you'll want to balance your savings goals with how many accounts you can easily keep track of. Savings accounts with buckets can help cut down on the number of savings accounts you need by letting you organize money for your savings goals without needing to open extra accounts.

Savings goals are individual objectives that you put your extra money toward. They can vary greatly from emergency funds to down payments to college savings plans, and they help give purpose to your saving. They also help you be prepared for the future, making sure you aren't taken by surprise.

What are some of the advantages of saving for separate goals?

So, why not just keep all your savings in one account and withdraw money when you need it? You can do this, but there are some perks to having separate pots for each savings goal:

• Easily track your progress. With one savings account, you may see that you have $15,000 in savings. But with separate goals, you can see that you have $10,000 in an emergency fund, $3,000 saved for a car, and $2,000 set aside for that big trip next month. If you need $5,000 to buy a car and $3,000 for the trip, you now have a better understanding of how much more you need to save.
• Save more. Once you have a better idea of how close you are to reaching each savings goal, you may feel motivated to save more so you can reach a certain dollar amount. Transfer some money from checking, or set recurring automatic transfers to go toward goals.
• Reduce temptation. Keeping all your savings in the same place makes it easy to misspend money. For example, maybe you were planning to use your savings to buy a car and go on a big trip next month. You go on vacation, but when you return, you realize you don't have enough money left over to buy the car. Setting separate goals can help you remember not to touch the money you want to put toward the car.

All of these savings accounts are useful tools for saving for different goals. Take a look at their other features — savings interest rates, minimum opening deposits, options for depositing money — to decide which one is right for you.

Types of savings goals

Here are some savings goals you might need to save for:

• Emergency fund
• Holiday budget
• Home repairs
• Down payment on a house
• Buying a car
• A semester's tuition
• Pet expenses

Savings goals vary greatly by how much you need to save and how long you have to save for them. Savings accounts with buckets are good for smaller savings goals that you don't have a definitive timeframe for, such as emergency funds or home repairs. If you know when you'll need to access your funds, you might consider CDs , which tend to give higher, fixed interest rates at the cost of accessibility.

For longer-term savings goals, such as retirement, you'll probably be better off investing your money. You'll earn more money in the long run by using low-risk investment accounts or retirement plans instead of savings accounts.

Learning how to set savings goals well can help you be prepared for the future. For example, if you're saving for your child's college, you can build a strong savings goal by researching how much college is likely to cost, figuring out how much of each paycheck you can commit to saving, and finding which type of account will best help you earn the amount you need while planning how to budget . Comparatively, you'll build a weaker savings goal if you just put a small amount of money in a general savings account each month without putting any research into whether that will be enough.

Savings accounts with buckets help you set strong savings goals and overcome savings goal challenges by letting you see exactly how much money you have put toward your specific goal at any time.

Strategies to achieve savings goals

One easy strategy to help you achieve savings goals is to automate your savings. Automating savings for goals means that you won't have to manually transfer money toward each of your savings goals every paycheck, ensuring that you won't accidentally forget and spend money you had earmarked for a long-term goal. Some savings accounts with buckets will let you set up automatic transfers into specific buckets; if that's a perk you're interested in using, make sure that the bank or credit union you're interested in offers it before you commit.

Another strategy is to create a savings plan that gels well with the savings goals you're interested in. For example, the 50/30/20 rule might be useful to you if you have a regular paycheck and not a lot of debt. But if you work freelance, live in an area with a high cost of living, or want to save more than 20% of your paycheck toward savings goals, then you might want to pick another budgeting plan or modify the rule to better fit your needs.

A savings account with buckets can be a great tool for growing savings goals. But there are other useful tools you can use alongside savings accounts with buckets to best maximize your goals.

Budgeting apps are one of the best tools for savings goals and can be a great companion to savings accounts with buckets. While buckets can help you keep track of any savings goals that make sense to keep in a savings account, budgeting apps can help you keep track of savings goals that make more sense in other types of accounts.

If you have the budget for it, an in-person or online financial advisor can also help you plan for more major savings goals that you want to invest toward. Financial advisors can be real people with financial certifications, or they can be robo-advisors that use algorithms to help you with investing.

Savings account with buckets FAQs

Many banks offer savings accounts with buckets; some of our favorites are Ally Bank's Ally Savings Account , Betterment's Betterment Cash Reserve Account , and Capital One 360's Capital One 360 Performance Savings .

The bucket feature that some savings accounts come with lets you divide your money into buckets, which you can label and dedicate toward specific savings goals.

How many savings buckets you should have will depend on your individual savings needs. Generally, you should have a bucket for each savings goal you want to use a savings account for.

Savings buckets work by dividing your savings account into different categories that you can label, letting you easily save up for individual savings goals.

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FACT SHEET: Biden- ⁠ Harris Administration Announces New AI Actions and Receives Additional Major Voluntary Commitment on   AI

Nine months ago, President Biden issued a landmark Executive Order to ensure that America leads the way in seizing the promise and managing the risks of artificial intelligence (AI). This Executive Order built on the voluntary commitments he and Vice President Harris received from 15 leading U.S. AI companies last year. Today, the administration announced that Apple has signed onto the voluntary commitments, further cementing these commitments as cornerstones of responsible AI innovation. In addition, federal agencies reported that they completed all of the 270-day actions in the Executive Order on schedule, following their on-time completion of every other task required to date . Agencies also progressed on other work directed for longer timeframes. Following the Executive Order and a series of calls to action made by Vice President Harris as part of her major policy speech before the Global Summit on AI Safety, agencies all across government have acted boldly. They have taken steps to mitigate AI’s safety and security risks, protect Americans’ privacy, advance equity and civil rights, stand up for consumers and workers, promote innovation and competition, advance American leadership around the world, and more. Actions that agencies reported today as complete include the following: Managing Risks to Safety and Security: Over 270 days, the Executive Order directed agencies to take sweeping action to address AI’s safety and security risks, including by releasing vital safety guidance and building capacity to test and evaluate AI. To protect safety and security, agencies have:

• Released for public comment new technical guidelines from the AI Safety Institute (AISI) for leading AI developers in managing the evaluation of misuse of dual-use foundation models. AISI’s guidelines detail how leading AI developers can help prevent increasingly capable AI systems from being misused to harm individuals, public safety, and national security, as well as how developers can increase transparency about their products.
• Published final frameworks on managing generative AI risks and securely developing generative AI systems and dual-use foundation models. These documents by the National Institute of Standards and Technology (NIST) will provide additional guidance that builds on NIST’s AI Risk Management Framework, which offered individuals, organizations, and society a framework to manage AI risks and has been widely adopted both in the U.S. and globally. NIST also submitted a report to the White House outlining tools and techniques to reduce the risks from synthetic content.
• Developed and expanded AI testbeds and model evaluation tools at the Department of Energy (DOE). DOE, in coordination with interagency partners, is using its testbeds to evaluate AI model safety and security, especially for risks that AI models might pose to critical infrastructure, energy security, and national security. DOE’s testbeds are also being used to explore novel AI hardware and software systems, including privacy-enhancing technologies that improve AI trustworthiness. The National Science Foundation (NSF) also launched an initiative to help fund researchers outside the federal government design and plan AI-ready testbeds.
• Reported results of piloting AI to protect vital government software.  The Department of Defense (DoD) and Department of Homeland Security (DHS) reported findings from their AI pilots to address vulnerabilities in government networks used, respectively, for national security purposes and for civilian government. These steps build on previous work to advance such pilots within 180 days of the Executive Order.
• Issued a call to action from the Gender Policy Council and Office of Science and Technology Policy to combat image-based sexual abuse, including synthetic content generated by AI. Image-based sexual abuse has emerged as one of the fastest growing harmful uses of AI to-date, and the call to action invites technology companies and other industry stakeholders to curb it. This call flowed from Vice President Harris’s remarks in London before the AI Safety Summit, which underscored that deepfake image-based sexual abuse is an urgent threat that demands global action.

Bringing AI Talent into Government Last year, the Executive Order launched a government-wide AI Talent Surge that is bringing hundreds of AI and AI-enabling professionals into government. Hired individuals are working on critical AI missions, such as informing efforts to use AI for permitting, advising on AI investments across the federal government, and writing policy for the use of AI in government.

• To increase AI capacity across the federal government for both national security and non-national security missions, the AI Talent Surge has made over 200 hires to-date, including through the Presidential Innovation Fellows AI cohort and the DHS AI Corps .
• Building on the AI Talent Surge 6-month report , the White House Office of Science and Technology Policy announced new commitments from across the technology ecosystem, including nearly $100 million in funding, to bolster the broader public interest technology ecosystem and build infrastructure for bringing technologists into government service.

Advancing Responsible AI Innovation President Biden’s Executive Order directed further actions to seize AI’s promise and deepen the U.S. lead in AI innovation while ensuring AI’s responsible development and use across our economy and society. Within 270 days, agencies have:

• Prepared and will soon release a report on the potential benefits, risks, and implications of dual-use foundation models for which the model weights are widely available, including related policy recommendations. The Department of Commerce’s report draws on extensive outreach to experts and stakeholders, including hundreds of public comments submitted on this topic.
• Awarded over 80 research teams’ access to computational and other AI resources through the National AI Research Resource (NAIRR) pilot —a national infrastructure led by NSF, in partnership with DOE, NIH, and other governmental and nongovernmental partners, that makes available resources to support the nation’s AI research and education community. Supported projects will tackle deepfake detection, advance AI safety, enable next-generation medical diagnoses and further other critical AI priorities.
• Released a guide for designing safe, secure, and trustworthy AI tools for use in education. The Department of Education’s guide discusses how developers of educational technologies can design AI that benefits students and teachers while advancing equity, civil rights, trust, and transparency. This work builds on the Department’s 2023 report outlining recommendations for the use of AI in teaching and learning.
• Published guidance on evaluating the eligibility of patent claims involving inventions related to AI technology,  as well as other emerging technologies. The guidance by the U.S. Patent and Trademark Office will guide those inventing in the AI space to protect their AI inventions and assist patent examiners reviewing applications for patents on AI inventions.
• Issued a report on federal research and development (R&D) to advance trustworthy AI over the past four years. The report by the National Science and Technology Council examines an annual federal AI R&D budget of nearly $3 billion.
• Launched a $23 million initiative to promote the use of privacy-enhancing technologies to solve real-world problems, including related to AI.  Working with industry and agency partners, NSF will invest through its new Privacy-preserving Data Sharing in Practice program in efforts to apply, mature, and scale privacy-enhancing technologies for specific use cases and establish testbeds to accelerate their adoption.
• Announced millions of dollars in further investments to advance responsible AI development and use throughout our society. These include $30 million invested through NSF’s Experiential Learning in Emerging and Novel Technologies program—which supports inclusive experiential learning in fields like AI—and $10 million through NSF’s ExpandAI program, which helps build capacity in AI research at minority-serving institutions while fostering the development of a diverse, AI-ready workforce.

Advancing U.S. Leadership Abroad President Biden’s Executive Order emphasized that the United States lead global efforts to unlock AI’s potential and meet its challenges. To advance U.S. leadership on AI, agencies have:

• Issued a comprehensive plan for U.S. engagement on global AI standards.  The plan, developed by the NIST, incorporates broad public and private-sector input, identifies objectives and priority areas for AI standards work, and lays out actions for U.S. stakeholders including U.S. agencies. NIST and others agencies will report on priority actions in 180 days. 
• Developed guidance for managing risks to human rights posed by AI. The Department of State’s “Risk Management Profile for AI and Human Rights”—developed in close coordination with NIST and the U.S. Agency for International Development—recommends actions based on the NIST AI Risk Management Framework to governments, the private sector, and civil society worldwide, to identify and manage risks to human rights arising from the design, development, deployment, and use of AI. 
• Launched a global network of AI Safety Institutes and other government-backed scientific offices to advance AI safety at a technical level. This network will accelerate critical information exchange and drive toward common or compatible safety evaluations and policies.
• Launched a landmark United Nations General Assembly resolution . The unanimously adopted resolution, with more than 100 co-sponsors, lays out a common vision for countries around the world to promote the safe and secure use of AI to address global challenges.
• Expanded global support for the U.S.-led Political Declaration on the Responsible Military Use of Artificial Intelligence and Autonomy.   Fifty-five nations now endorse the political declaration, which outlines a set of norms for the responsible development, deployment, and use of military AI capabilities.

The Table below summarizes many of the activities that federal agencies have completed in response to the Executive Order:

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