research articles about marketing

Ferran Adrià, chef at legendary Barcelona-based restaurant elBulli, was facing two related decisions. First, he and his team must continue to develop new and different dishes for elBulli to guarantee a continuous stream of innovation, the cornerstone of the restaurant's success. But they also need to focus on growing the restaurant's business.

Marketing Magazine Article. Over the past 20 years the social media influencer industry has completely rearranged the way information and culture are conceived, produced, marketed, and shared ...

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view ...

For example, Lamberton and Stephen reviewed and synthesized 160 articles on digital, social media, and mobile marketing published during the period from 2000 to 2015, while Salo's review of 40 studies assessed the advances in social media marketing research in the industrial marketing field. Notwithstanding their usefulness, these reviews: (a ...

Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice.JMR is a scholarly and professional journal. It does not attempt to serve the generalist in marketing management, but it does strive to appeal to the professional in marketing research.

Ferran Adrià, chef at legendary Barcelona-based restaurant elBulli, was facing two related decisions. First, he and his team must continue to develop new and different dishes for elBulli to guarantee a continuous stream of innovation, the cornerstone of the restaurant's success. But they also need to focus on growing the restaurant's business.

Editorial Mission. Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars.It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list.Learn more about the editorial mission here.

The third article of this special issue, 'The contribution made by Market Research Society's (MRS) journal to the history of market and social research', portrays the fascinating history of the IJMR. Written by Peter Mouncey, former Editor in Chief of the journal, the article offers an interesting account of the journal's evolution over ...

Explore the latest full-text research PDFs, articles, conference papers, preprints and more on MARKETING RESEARCH. Find methods information, sources, references or conduct a literature review on ...

The Role of Heritage Connection in Consumer Valuation. Katherine L. Christensen. Suzanne B. Shu. Preview abstract. Restricted access Research article First published September 20, 2023 pp. 571-586. xml GET ACCESS. Table of contents for Journal of Marketing Research, 61, 3, Jun 01, 2024.

Journal of Marketing Research Search the journal. JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies. Journal information. All Issues 2020s 2020 (Vol. 57) No. 6 DECEMBER 2020 pp. 985-1168 ...

Summary. The Covid-19 pandemic upended a marketer's playbook, challenging the existing rules about customer relationships and building brands. One year in, there's no going back to the old ...

This study focuses on characterizing the most influential academic marketing articles published between 2018 and 2022 and discussing the marketing state of the art. 2.1 Search strategy. A search string was applied in the Scopus database to find the most relevant articles for this research (Ramos et al., 2019).

Read Articles about Marketing Communications- HBS Working Knowledge: The latest business management research and ideas from HBS faculty. ... New research on marketing communication from Harvard Business School faculty on using social media, the latest in online marketing techniques, and successful customer loyalty programs. ...

The Resilient principle calls into question the longevity of what marketing research and practice offers, and how this contributes to sustainable solutions for society. The nature of published content undoubtedly needs to be more diversified to effectively meet the demands of differing audiences. Journal articles are an important means of ...

The ethical issues involved with marketing research are receiving increased public scrutiny, prompting calls for marketing scholars and research practitioners to revisit the issue. To support researchers and practitioners, this paper provides a systematic scoping review of research on the ethics of market research developed across a range of literatures (N = 134). It demonstrates that, over 70 ...

Marketing. From the impact of A.I. to the significance of "craft" products, marketing research is providing practitioners and scholars of marketing insights into the topics that are shaping the field. Explore the latest marketing articles and videos from Chicago Booth Review.

This article reviews some issues associated with the way in which academic research into marketing is evaluated by UK education authorities using their research excellence framework (REF), in particular the impact component of the assessment. It discusses the extent to which research by marketing academics published in leading academic journals ...

Showing: Marketing Research-General. Total: 789. Article Adapting to change: How marketing research can detect and avoid risks Jacob Gascoine-Becker | June 11, 2024. Article Neurodiversity and market research: Connecting with an estimated 70 million neurodivergent Americans Maddie Swenson | June 10, 2024.

The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter, the decline in third-party cookies, and more. Digital marketing ...

Marketing research is a critical part of strategic planning. It helps business leaders make informed decisions that minimize risks, maximize returns, and ensure that resources are allocated efficiently. Marketing isn't static, especially in a crowded and competitive business landscape.

This is due to the fact that 'consuming in shops' is changing to 'online consuming'. Companies are using different online marketing strategies to attract prospective buyers. Different tools and techniques are used to influence the purchasing decision of consumers. This case study on online marketing, research through survey and analysis ...

Knowledge, or familiarity with one's own research, exacerbates three practices that make academic writing difficult to understand: abstraction, technical language, and passive writing. When marketing scholars know more about a research project, they use more abstract, technical, and passive writing to describe it.

Using marketing analytics to develop marketing strategies. After collecting data, it's important to identify any patterns the set may contain and use them to make data-driven decisions and refine your marketing strategy.Oftentimes, this requires being able to understand and interpret the data you've gathered, like knowing what an optimal bounce rate or clickthrough rate is.

The prefix "omni" means "all," and "channel" is a reference to the many ways customers might interact with a company—in physical stores, by surfing the web, on social media, and in emails, apps, SMS, and other digital spaces. And this omnichannel approach can be a powerful way to meet your customers where they are, providing them ...

Eighty-two percent use thought leadership e-books/white papers, 81% use long articles/posts, 63% use data visualizations/visual content, 62% use product/technical data sheets, and 56% use research reports. Less than half of technology marketers use brochures (45%), interactive content (35%), livestreaming content (34%), and audio content (31%).

organize the portfolio of articles in the special issue, identify potential gaps worthy of further study, and propose an agenda for future research. New Technologies in Marketing: Scope Prior research has defined "technology" as scientific knowledge and its applications to useful purposes (see, e.g., John, Weiss, and Dutta 1999).

SpyFu Keyword Research tool analyzes competitor keywords, identifies top-performing keywords, and uncovers insights for optimizing PPC and SEO. AI Tools for Trend Analysis and Forecasting. Trend analysis and forecasting in marketing is the examination of data (past and present) and market conditions to identify patterns, trends, and potential ...

In two experiments and a text analysis of 1,640 articles in premier marketing journals, this research shows that scholars write unclearly in part because they forget that they know more about their research than readers, a phenomenon called "the curse of knowledge." Knowledge, or familiarity with one's own research, exacerbates three ...

2. Be Ruthless In Your Use Of Tech. We all love and need marketing technology (MarTech). Your MarTech stack can yield granular customer data to design impactful campaigns, real-time data to assess ...