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Restaurant Business Plan Template

Download our template and start creating your restaurant business plan.

Updated September 22, 2023 Written by Josh Sainsbury | Reviewed by Brooke Davis

Your restaurant business plan is an outline of your future success. A well-formulated plan helps put the big picture together no matter how good your restaurant ideas are.

A business plan helps prove the viability of your thoughts and can provide investors with the information they need to sign on to your project. Investors need to know how you will run your restaurant in a competitive market and how you will overcome any challenges.

Your business plan lets you provide a framework for yourself and others to get your restaurant off the ground. Lack of preparation and a proper plan is one of the leading reasons new restaurants fail within their first year.

Learn how to write a restaurant business plan and avoid many common pitfalls of new business owners. Legal Templates has a free restaurant business plan template to help you get started.

Why You Need a Business Plan for Your Restaurant Business

How to write a business plan for a restaurant, restaurant business plan example.

Too many new restaurant owners fail to put together a business plan. You may think you don’t need one because you know what you want to do. Without a proper business plan, however, you’re moving into a difficult process without a strong framework for success.

When you want people to invest in your business, you need to be able to demonstrate future success. A concrete and carefully detailed business plan is a must. A well-crafted plan increases the likelihood that you will secure investors.

A business plan aims to help you achieve your goals at each stage of your business development and operation. The program will cover operational details, regulatory compliance, hiring practices, and other essential details.

A business plan can also help you turn your vision into tangible goals others can see. With this in a detailed plan, you will be more likely to create a successful and long-lasting restaurant.

Many people don’t know how to start a restaurant business plan without help. A good plan hits the essential details and outlines your vision for the restaurant’s future. However, you don’t have to do this from scratch. A restaurant business plan example can help you get started and know what to include in your plan.

1. Executive Summary

An executive summary is a brief overview of your company. It will outline why the community wants your food and needs your restaurant. This summary section will focus on your intended reader, whether that person is yourself or a potential investor.

An executive summary is a place for brief details rather than an in-depth and fact-heavy outline. Many people consider this the essential part of the plan, as it will outline why the restaurant will succeed.

The executive summary is your chance to capture the reader’s attention. Many people will decide whether to keep reading your plan, so getting off on the right foot is essential. Your executive summary will include information like:

• How will your restaurant be competitive
• The type of food you will serve and a menu
• The target demographics for the restaurant
• An implementation plan
• Outline of competition you will face
• Who the owners and staff will be
• The organizational structure of your restaurant
• Marketing and sales strategies

Many of these details will receive an in-depth treatment later in your plan. They should provide just the key points you want to make to summarize the rest of your business plan.

2. Management Team

Your restaurant business plan should include a section that presents your management team. Here, you detail the responsibilities of each owner, manager, and staff member. You lay out expectations for who will do what in getting the business started. These details also help show investors you are serious and know how to handle the day-to-day operation of a restaurant business.

The management team section should include essential details about the ownership of the restaurant, including:

• Legal names of each owner
• How the restaurant will be legally structured (corporation, limited liability company (LLC), etc.)
• Types of Ownership
• Percentage of ownership for each owner
• Ownership agreement among the parties

Your business plan should also include details about those running the restaurant daily. While there may be some overlap — especially in small restaurants — management responsibilities should be clearly outlined. This information should include the following:

• Full names of any management team member
• Education and background
• Past restaurant or management experience
• Title and summary of job responsibilities
• Any food industry training
• Salary and benefits information

3. Products and Services

Investors want to know what you will be serving and how you know customers will like it. This is where you can get specific and show why people flock to your restaurant. A robust opening menu shows you are prepared and know how to attract potential customers. The products and services section will include your sample menu and any other services your restaurant will provide.

This section should also address other questions about how you will handle your products:

• How will you order the necessary supplies?
• What are the costs of products and the sales price?
• How will you measure sales success?
• Why will customers choose your food over competitors’?
• How will your menu change over time?

Too many new restaurant owners have a great vision and food but don’t know how to execute a successful business. Investors want to know that your food will be good and that you fully understand how to run a restaurant. A restaurant business plan template can help you create a successful plan.

4. Customers and Marketing

You need to know who your customers are going to be. Any successful restaurant understands its key demographics and how it will market its business to these potential customers. Your business plan must outline important information about your customers and provide detailed data about the availability of these customers in your area.

Market research is often helpful in demonstrating that the type of customer you are looking for is readily available in your local marketplace. Supporting information must be available here to show investors you have customers to keep your restaurant long-term.

Marketing strategies and an ongoing plan are essential to the success of a new business — especially a restaurant. It would be best to show how you would make people aware of your new restaurant and engage customers in the future. Your restaurant business plan can include marketing details such as:

• Where will your restaurant be located?
• Will you offer delivery, and what is the range?
• Will you advertise on social media, your website, or other digital marketing?
• Will you use billboards, flyers, or other complex media advertising?
• What is your advertising budget?

These crucial details demonstrate you have a real plan for your restaurant’s success.

5. SWOT Analysis

A SWOT analysis for your new restaurant will focus on four key areas:

• Opportunities

A SWOT analysis addresses difficult questions in an easy-to-read format. It is a business tool that helps to analyze how your restaurant will perform against your competition. It will look at internal and external factors that may help or hurt your future business.

This data is based on real-world facts rather than ideal conditions or best hopes.

6. Financials

The financials section details the key areas of financial performance for your business. This includes information about start-up costs and break-even points. It also shows how and when the company can profit and see a return on investment.

The financial section should include the following:

• Monthly expenses — supplies, payroll, rent, etc.
• Price points for all products
• Projected revenue
• Mathematical projections for the restaurant
• Variable costs of the business
• Financial records and cash flow statements

7. Operations

Your restaurant business plan must address how your restaurant will run. While this includes details about products and services, it will also cover other critical operational details such as:

• Employment requirements
• Business hours
• Licensing and food inspection requirements
• Cleaning procedures
• Restaurant design
• Mission statement
• Restaurant location

Investors want to see precisely how you will run your business and how you will do it successfully. People often hesitate to invest in a restaurant, as many eateries fail within the first year.

However, a strong business plan showing you understand your specific operational issues will go a long way to alleviate these concerns and get you started on the right foot.

8. Appendix

The appendix section allows you to include other valuable documents and information at the end of the business plan. This may be information that does not fit well into different sections or is supporting documentation for the information in the primary areas. An appendix might include, but is not limited to:

• Letters of reference
• Legal permits and licensing
• Customer reviews of food and services
• Pictures of people enjoying your food
• Restaurant design sketches
• Photos of a proposed restaurant location
• Market research

The appendix lets you end on a good note. You can provide additional information to bolster the rest of your business plan.

Your restaurant business plan should be comprehensive and easy to understand. The prospect of putting one together can feel daunting without some help. A restaurant business plan sample can help you start and tell you what to include.

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Restaurant Business Plan Template

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Always dreamed of starting a restaurant? This free restaurant business plan template is your first step in making your dream a legal, planned reality.

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Restaurant Business Plan

Executive summary.

[COMPANY.Company]

c/o [NAME] [ADDRESS] [PHONE] [EMAIL]

In order to fulfill our vision for [RESTAURANT NAME] we will require [AMOUNT] in capital, which will be allocated roughly according to the following table:

If we are fully capitalized, we hope to be profitable by [TIME PERIOD] .

Marketing plan

Our Clientele:

Our Competition:

Our Specific Marketing Plan:

Our kitchen

Operations plan.

We expect our monthly outlay of expenses to approximate to the following:

Management team

Describe team

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Restaurant Business Plan Template

Getting your own restaurant business off the ground requires a business plan. here is a restaurant business plan template that includes the important elements you need to include in your business plan., fill the form to download business plan templates.

To ensure your restaurant business success in this highly competitive market, you need a properly structured business plan for your restaurant. With over 12 years of experience, we have helped over 5,000 entrepreneurs create business plans to start and grow their restaurant businesses.If this is your first time writing a business plan , we’ll walk you through these sections and give you some key things to consider.

Overview of Restaurants Industry 

• Mexican restaurants
• Asian restaurants
• Seafood restaurants
• European restaurants
• US restaurants
• Pizza restaurants
• Steakhouses

In the three years up to 2021, the restaurant industry experienced revenue growth. Due to solid growth in the income levels of affluent consumers, the fine-dining segment performed particularly well over the past five years.

Consumer spending is likely to increase an annualized 2.5% over the three years to 2024.

As the Coronavirus subsides, industry revenues are expected to grow at a rate of 3.9% to $210.8 billion over the three years to 2024.

Key Success Factors for Restaurant Business

There are 6 factors that can help you boost profitability, efficiency, and ultimately success in the restaurant industry despite the challenges.

• Multi-skilled and flexible staff: To meet customer demand during peak periods, access to trained and qualified hourly workers is needed.
• Ability to adopt new technology quickly: In order to increase productivity and lower labor costs, owners should adopt new employee training as well as kitchen and customer-related technology.
• Present the product attractively: Atmosphere and ambiance of a restaurant play a key role in retaining and attracting customers.
• Close proximity to key markets: Having a location that is easy to access and close to target markets is important.
• Being able to control inventory: Reducing unnecessary expenses can be achieved by controlling orders, stock, and food waste, which are all major cost areas.  
• Making sure pricing policy is appropriate: Owners must ensure that menu pricing/portion control is taken seriously in order to maintain profit and costs on meals.

What is a Restaurant Business Plan?

A business plan for the restaurant is a written document that sets your company’s financial goals and discusses how you’ll reach them.

A solid, comprehensive strategy will serve as a road map for the next three to five years of the restaurant business. Any bank or investor you approach will require a business plan for restaurant, so putting one together will be critical to securing funding.

In short, writing a business plan can help you succeed if you’re thinking of starting a restaurant business or pitching to investors or venture capitalists.

Free: Business Plan Examples

Do you need help creating a business plan? Check out these six free, proven business plan examples from different industries to help you write your own.

Why You Need a Restaurant Business Plan

If you want to start a restaurant business or expand an existing one, the first thing you need to do is to write a business plan. A business plan is also necessary for attracting investors who want to know if your restaurant is on the right track and worth investing in.

A solid, detailed plan gives you a clear path to follow, forces you to examine the viability of a restaurant business idea, and may help you better understand your company’s finances and competition.

Restaurant owners who have a business plan grow 37% faster than those who don’t, and 76% of fast-growing businesses have one.

A restaurant business plan is a living document that should be updated annually as your company grows and changes.

Funding Sources for Restaurant Businesses

Asking family and friends to invest in your restaurant business is a great way to start. Once you’ve set a budget and identified what you’ll need to start the store, take the services of your friends and family to help you get it off the ground. You might need to present the willing ones a solid business plan to reassure them that their chances of making a profit are good.

Bank loans and angel investors are the two most common sources of funding for a restaurant business. When it comes to bank loans, banks will want to look over your restaurant business plan to make sure you’ll be able to pay it back with interest.

The loan officer will not simply want to ensure that your financials are reasonable in order to gain this confidence. They will, however, expect to see a professional plan. They will be more confident in your ability to run a business successfully and professionally if you have a plan like this.

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How to Write a Restaurant Business Plan

To write a restaurant business plan, you don’t need to be an expert. Our step-by-step guide will show you how to write a business plan for restaurant business, or you can just download our proven  sample business plans  to get a better idea.

Restaurant Business Plan PDF and Word

Download our restaurant business plan in PDF and Word here.

Executive Summary

The executive summary is the most important part of the document since it outlines the whole business plan. Despite the fact that it appears first in the plan, write the executive summary last so you may condense key concepts from the other nine parts.

It’s a part that catches the investor’s eye and provides key information about your company’s overview and upcoming short- and long-term goals.

Tell them what kind of restaurant business you have and what stage you’re in; for example, are you a startup, do you have a restaurant that you want to expand, or do you have a lot of restaurant business?

Finally, an executive summary should provide investors with a preview of what they may expect from the rest of your document.

• Provide a high-level overview of the restaurant business industry
• The name, location, and mission of your restaurant business
• A description of your restaurant business, including management, advisors, and a brief history
• Discuss the type of restaurant business you are operating, Give an overview of your target customers., and how your product differs from competitors in the industry
• Create a marketing plan that describes your company’s marketing strategies, sales, and partnership plans.
• And give an overview of your financial plan

Check out these executive summary examples to help you write a perfect one for your business plan.

Free: Executive Summary Examples

An executive summary is the most important part of your business plan, and it need not be challenging to write. This is why we have put together some awesome free Executive Summary examples for you.

Company Analysis

The company analysis follows the executive summary as the second section of a business plan. Your company overview will be short and clear, similar to the executive summary.

Even if they just have a few minutes, your reader has to understand what your company does and who your customers are.

The following sections will be included in your business plan’s Company Analysis:

• Company summary: Your company analysis will describe the type of restaurant business you are operating and its future goals.  The type of restaurant you might be focused on are: (Fine Dining, Fast Casual, Restaurants with a Family Atmosphere, Restaurants That Serve Buffets, Cafeteria, Diner, etc.)
• Company history: When and why did you start your restaurant business?
• Management team: Who runs the company, and other key positions.
• What milestones have you achieved so far? Your milestones could include sales goals achieved, new store openings, etc.
• Legal structure and ownership: Your reader will want to know what business entity your company is: a sole proprietorship , LLC , partnership, or corporation .
• Locations and facilities: Information about your workspaces or plans to acquire them.
• Mission statement: An overview of your company’s guiding principles. Learn how to write a perfect mission statement .

Industry Analysis

You need to include an overview of the restaurant business in the industry analysis you performed before sitting down to write your restaurant business plan.

While this research may appear to be unnecessary, it helps you to build strategies that maximize business opportunities while lowering or avoiding the identified risk.

You may learn a lot about the restaurant industry by doing research. It helps you in understanding the market wherein you operate.

The third purpose for conducting market research is to demonstrate to readers that you are an industry expert.

Industry analysis can be presented as a 8-step process when written as part of a company’s business plan.

• Give a quick overview of the restaurant industry. Define the restaurant business in terms of size (in dollars), historical background, service region, and products.
• Examine previous trends and growth patterns in the restaurant industry.
• Identify the market’s major competitors.
• Age, gender, and general lifestyle of the targeted market
• Who are the market’s main suppliers?
• Determine the factors that have an impact on the restaurant industry. These might include government regulatory rules and other businesses’ competitive activities.
• Using research data, the industry forecast expected growth. Predictions should be made for both the long and short term.
• Describe how your restaurant business intends to position itself in the industry. Concentrate on how your restaurant business can benefit from opportunities highlighted in the industry.

Customer Analysis

The customer analysis section is an important part of any restaurant business plan since it evaluates the consumer segments that your company serves. It identifies target customers, determines what those customers want, and then explains how the product will meet those requirements.

Here are some examples of customer segments: Business executives, Couples, College students, techies, workers, etc.

Customer analysis may be divided into two parts: Psycho-social profiles (why your restaurant services and products suit a customer’s lifestyle) and Demographic profiles (descriptions of a customer’s demographic qualities).

In terms of demographics, you should include information on the ages, genders, locations, and income levels of the consumers you want to serve. Because most restaurant serves consumers who live in the same city or town, such demographic data is easily accessible on government websites.

The psychological profiles of your target clients reveal their wants and needs. The better you understand and identify these demands, the better your chances of attracting and retaining customers will be.

Competitor Analysis

It is necessary to do a competitor analysis. Not least because you may use their data to define your goals, marketing plans, tactics, new product lines, pricing, and more. Use competitor analysis to:

• Identify the strength and weaknesses of your restaurant competitors.
• Search for opportunities to distinguish your restaurant from competitors.
• Set your product’s price.

On the market, you will almost certainly discover some extremely powerful competitors, some of whom will be offering things similar to yours at unbelievably low costs. However, not every competitor works with low-cost, low-quality services.

The first step is to determine who your direct and indirect rivals are.

The direct competitors consist of other restaurant businesses that offer essentially the same products to the same people as you do. 

Indirect competitors are more difficult to detect. They can sell a variety of cuisines or follow a different service model. However, because they serve the same target market, these businesses are competitors. 

While indirect competitors may not serve the same meals, they compete for the same hungry customers. Restaurants, supermarkets, and customers preparing meals at home are all included.

Once you’ve identified the competitors, concentrate on the direct, head-to-head competitors, since they are the most threatening to your restaurant business — but keep an eye on the indirect competitors as well, just in case.

You will be able to position yourself competitively in the market if you perform proper competitors research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:

• Prices – Are they cheaper or more costly than you and other restaurants, what value do buyers get for that price, and does shipping significantly raise the price?
• Quality – The quality services and products they provide, the perceived worth in the eyes of the customers
• Customer service – How they respond to their consumers, whether they treat them poorly or well, and the degrees of satisfaction customers show
• Reputation — The sum of everything mentioned above: their credibility, how loved the brand is, and the loyalty of their customers

The final section of your competitive analysis should include a list of your areas of competitive advantage. for example: Are you going to offer premium services and products? Will you offer unique services and products that your competitors don’t offer? Will you offer better pricing or will you offer greater customer support?

Consider how you will outperform your competitors and include them in this portion of your restaurant business plan.

Free: SWOT Analysis Examples

Take advantage of our free SWOT analysis examples. Make your business future-proof by identifying your strengths, weaknesses, opportunities, and threats using this free SWOT Analysis Template.

Marketing Plan

Creating a marketing plan for a restaurant business involves identifying the target demographic and finding products that suit their preferences. Restaurant owners need to constantly seek out restaurant businesses that their competitors do not carry.

As part of your marketing plan for a restaurant, you should include:

Pricing and Product Strategy

Your restaurant business must offer services and products that are unique, need in public, and different from those of your competitors. Research what your competitors carry and how they price their products. A unique restaurant collection identifies your store as the place to go for a unique restaurant business and differentiates it from others.

Placing and Promotions

The location of your restaurant business is referred to as place. Make a note of where you’re going and how it’ll affect your success. Your restaurant should be located somewhere with a lot of foot or car traffic to attract first-time customers. The more people who walk past your restaurant, the more likely you are to attract new customers.

Is your restaurant facility, for example, near a major highway or public transportation? Discuss how you can ensure a steady fl ow of customers at your location.

Promoting your restaurant is the final part of your marketing plan. In this step, you document how you will drive customers to purchase your restaurant. A few marketing methods you could consider are:

• Marketing in local newspapers and magazines
• Approaching bloggers and websites
• Free sample on holidays
• Pre-Opening events
• Billboards and Flyers
• Marketing on social media
• Marketing through websites
• Pay Per Click marketing
• Email Marketing
• Ongoing customer communications
• Keeping in touch with previous customers

Operations Plan

While the previous sections of your restaurant business plan described your goals, your operations plan discusses how you will achieve them.

An operations plan is helpful for investors, but it’s also helpful for you and employees because it pushes you to think about tactics and deadlines.

Your operations plan should be divided into two individual parts, as seen below.

All the daily tasks involved in running your restaurant business, such as serving customers, cleaning restaurant, procuring supplies, etc., are short-term processes.

Long-term goals  are milestones that you aim to reach. These may include the dates when finalizing the lease agreement for the restaurant space or Reach break-evens. It might also be when you plan to launch a new restaurant business or to serve 1000th customer.

Management Team

When writing a business plan for restaurant, the management section’ outlines your management team, staff, resources, and how your business ownership is structured.

A strong management team is necessary to demonstrate your restaurant’s ability to succeed as a business. Highlight the backgrounds of your key players, emphasizing the skills and experiences that demonstrate their ability to grow a business.

You and/or your team members should ideally have prior experience working in a restaurant company. If so, emphasize your knowledge and experience. However, you should emphasize any experience that you believe will help your restaurant business succeed.

Consider forming an advisory board if your team is lacking. An advisory board would consist of 2 to 8 people who would act as mentors to your company. They would assist in answering questions and providing strategic direction. If necessary, seek out advisory board members with experience running restaurant and small businesses. 

Financial Plan

As part of your financial plan, you should present a 5-year financial statement broken down monthly or quarterly for the first year, and then annually. Business financial statements include your income statement, balance sheet, and cash flow statement.

Income Statement

A profit and loss statement is more commonly called an income statement. It shows your revenue and subtracts your expenses to determine whether you were profitable or not.

As you develop your income statement, you need to develop assumptions. For example, will you serve 20 clients per day or 50? Will sales increase by 3% or 15% per year? As you can imagine, your assumptions have a significant impact on your financial forecast. Do your best to verify your assumptions by conducting research.

Free: Income Statement Template

Create a financial statement for your business by downloading our free income statement templates.

Balance Sheet

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities.

The balance sheet shows your restaurant’s net value at a specific point in time. It categorizes all of your company’s financial data into three categories:

• Assets: Tangible goods with the monetary worth that the company owns.
• Liabilities: Debt owing to a company’s creditor.
• Equity: The net difference when the total liabilities are subtracted from the total assets.

The equation that expresses the relationship between these financial data elements is Assets = Liabilities + Equity.

Create a pro forma balance sheet for your restaurant business plan that highlights the information in the income statement and cash flow projections. A balance sheet is normally prepared once a year by a company.

Balance sheets indicate your assets and liabilities, and while they contain a lot of information, they are simplified to highlight the most important things you need to know.

For example, spending $150,000 to build out your restaurant business will not result in instant revenues. Rather, it is an asset that should help you earn money for many years to come.

Similarly, if a bank sends you a check for $700,000, you do not have to pay it back right now. Rather, that is a liability that you will repay over time.

Free: Balance Sheet Template

Create a financial statement for your business by downloading our free balance sheet templates.

List any additional material you cannot include elsewhere, such as resumes from key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit histories.

Attach your full financial projections along with any supporting documents that make your plan more compelling in the appendix. You may, for instance, include some of your apparel designs.

Bonus Tip: Learn what to include in a business plan appendix when writing a business plan.

Summary of the Restaurant Business Plan

A business plan for restaurant is a worthwhile investment. As long as you follow the template above, you will become an expert in no time. By following the template, you will understand the restaurant business, your competitors, and your customers. The plan will help you understand the steps necessary to launch and grow your restaurant business.

Do you want to Finish Your Restaurant Business Plan in less the one day?

Wouldn’t it be nice if your business plan could be completed faster and easier?

With wise business plans Business Plan Template , you can finish your plan in just 6 hours or less with a 30-Day Money-Back Guarantee!

In addition, you can download our 300+ free business plan templates covering a range of industries.

OR, we can develop your restaurant business plan for you

Since 2010, Wise business plans’ MBA professional business plan writers has developed business plans for thousands of companies that have experienced tremendous success.

Download Our Restaurant Business Plan Template

We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.

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Free Restaurant Business Plan Template

Opening a restaurant or looking to improve operations at your existing business? Download our free restaurant business plan template to make the process easier. 

What is a restaurant business plan?

A  restaurant business plan  is a document you begin with when setting up or opening a new restaurant. It's a  framework that brings together financials, menus, and marketing that helps you turn your restaurant ideas into a reality.

Professional business template

A professional-grade restaurant business plan valued at $159 completely FREE.

Step-by-step instructions

This template includes step-by-step instructions for each section of the business plan with examples.

Printable worksheets

Each section in this template contains fillable worksheets to help you plan out your restaurant business plan.

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How to Write a Small Restaurant Business Plan + Free Sample Plan PDF

Makenna Crocker

10 min. read

Updated March 18, 2024

Free Download:  Sample Restaurant Business Plan Template

From greasy spoon diners to Michelin Star restaurants, food service has captured the hearts and imaginations of countless culinary entrepreneurs.

In the United States, 90% of restaurant owners operate small restaurants with fewer than 50 employees . And 70% operate in just one location.

If you’re passionate about food and dream of opening a restaurant, you have plenty of company. But cooking skills alone won’t cut it. You need a plan.

In this article, we’ll walk you through writing a small restaurant business plan, from conducting market research to developing promotional strategies and creating a financial forecast. 

Need more guidance? Download our free small restaurant business plan template .

Why write a small restaurant business plan?

Starting a restaurant from scratch isn’t cheap.  Startup costs range from $175,000 to $750,000 and include hefty upfront expenses like:

• Building lease
• Kitchen equipment
• Ingredient sourcing

The financials section of a business plan gives you space to compile these costs into an expense budget and compare them to your revenue projections . These will be invaluable in helping you determine if your restaurant concept is financially viable.

And if you need a bank loan or investor to help fund your restaurant , they’ll want to see a plan that includes financial projections (more on that later).

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• How to write a small restaurant business plan

The business plan is not only where you lay out your plan, vision, and goals for the restaurant – it pushes you to thoroughly research and understand your market , competitors , and customers to make informed decisions. It guides you through the intricacies of opening and running a small restaurant and helps you keep your finances in order.

Here are some tips for writing a small restaurant business plan that sets you up for success.

• Start with a company overview

A good place to start is to think about the big picture. What do you want your restaurant to be? Are you envisioning upscale dining in a candlelit, intimate setting? Or maybe you’re going for comfort food in a family-friendly atmosphere?

Capture the essence of your restaurant with a brief, attention-grabbing overview. Think of the start of your overview section as an elevator pitch. You’re introducing your concept and vision to highlight what will make your business unique .

Just keep it succinct. 

You’ll need to include other important information about your business here, such as the legal structure of your business and the qualifications of you and your management team.

If you’re writing a business for an existing restaurant, you should also cover its history – when the restaurant was founded, who was involved, and milestones it has reached.

• Understand your target market

Conducting a thorough market analysis is key to the success of your small restaurant. In an industry as competitive as the restaurant business, you’ll need to have your finger on the pulse of your dining market if you hope to create a unique offering.

Defining your target market is essential when starting your restaurant, helping answer questions like:

• Is there demand in the local market for your food?
• Who are your primary competitors? 
• Is there building space for lease near where your target customers live or work?
• What types of partnerships with food distributors (wholesalers, farmers, butchers, etc.) will be needed to ensure a steady flow of fresh ingredients?

The first step is to identify who your diners will be. 

It’s unrealistic to try to appeal to every single customer. So, ask yourself who you envision walking through your doors. Are they:

• Adults aged 40 and over, with lots of disposable income and exotic culinary tastes.
• Children, young adults, and families looking for quick, convenient food that doesn’t stretch their budgets.

Of course, these aren’t the only two customer demographics for a restaurant. But you should get the sense that these customer segments have very different preferences.

Read more: Target market example

Understanding your target market involves more than just demographics. Consider their:

• Spending habits
• Daily routines

If you plan to operate in a busy city center, your target market might include working professionals seeking quick lunch options or upscale dining options after work. But if you’re opening in a less visible area near residential neighborhoods, you may be more likely to target families.

• Size up your competition

With a target customer in mind, you need to understand who you’ll be competing with for their dining budget.

Analyzing your competitors is about understanding their strengths, weaknesses, and strategies. 

Start by identifying direct competitors (other small restaurants) and indirect competitors (like fast-food chains or food trucks). Observe how they attract customers, the ambiance they create, and the variety and pricing of their menus.

Get a feel for their operational strategies:

• How much staffing do they have?
• How fast (or slow) is their service?
• What kinds of supplier relationships do they seem to have?

And their marketing tactics :

• How do they engage with customers?
• What deals or promotions do they offer?
• What kind of reviews are they getting online?

Finally, think about their long-term position: 

• Have they expanded or downsized recently?
• Have they changed their operating hours?
• Have they changed their menu?

As you observe these competitors and their customers, ask yourself what they are doing right and where they are coming up short. 

This knowledge will help you identify gaps in the market and opportunities to offer a unique experience.

• Create a detailed operations plan

With so many moving pieces to manage as a restaurant owner, writing an operations plan is just as important as creating a market analysis.

The operations section of your business plan details how your restaurant will function daily. 

It should briefly touch on every aspect of running the business–from staffing needs to how often you will need to buy new ingredients, kitchen equipment, or dining utensils.

Your operations plan will reflect the unique needs of your business, but a typical restaurant operations plan might include:

• Staffing and training: Lay out a staffing plan, with the roles and responsibilities of each team member. Include strategies for hiring, training, and employee retention.
• Equipment and technology: Outline your dining, kitchen, and technology needs, from tables and chairs to ovens and point-of-sale systems.
• Supply chain management: Explain your ingredient sourcing and inventory management strategies and your plan to build relationships with suppliers.
• Customer service policies: Describe how you manage customer service needs and feedback to ensure a positive dining experience.
• Health and safety protocols: Detail procedures for maintaining kitchen hygiene practices and food handling standards to ensure food safety and compliance with health regulations.

Without an operations plan, you’ll lack a documented strategy for managing your kitchen workflow, maintaining customer satisfaction, or even basic tasks like inventory or staffing.

And if you’re writing a business plan to get a bank loan or investment , they’ll want to see that you have a plan for successfully managing the restaurant. 

• Actively market your restaurant

Your small restaurant may serve the most mouthwatering dishes in town, but no one will discover it without effective promotional strategies. 

You need to develop a comprehensive marketing plan to showcase your culinary delights and entice customers through your doors.

Consider both traditional and digital marketing channels to reach your target audience. Traditional methods may include:

• Hosting special events
• Participating in local food festivals
• Partnering with complementary businesses in your community

Digital strategies may include:

• Creating an engaging website
• Building a strong presence on social media platforms
• Utilizing online review platforms to build credibility and foster positive word-of-mouth.

When developing your promotional strategies, consider the following tips:

Be smart about your online presence

Build a visually appealing and user-friendly website that showcases your restaurant’s ambiance, menu, and story. 

Leverage social media platforms to engage with your audience, share enticing food photos, and run targeted advertising campaigns.

Consider promotions

Encourage repeat business by implementing a loyalty program that rewards customers for their patronage. Offer incentives such as discounts to certain customer segments, like seniors, veterans, or students.

Engage with the local community

Participate in community events, sponsor local sports teams or charity initiatives, and establish partnerships with neighboring businesses. 

Becoming an active community member will build brand awareness and loyalty.

Don’t ignore your pricing and financial strategy

According to data from the National Restaurant Association , about 60% of restaurants fail in their first year, and 80% close within five years.

You need to understand your startup and ongoing operating expenses to run a successful small restaurant.

Start by estimating your startup costs , including:

• Site acquisition (down payment if owning the space, initial payment if leasing)
• Building improvements
• Equipment purchases
• Licenses and permits
• Initial inventory
• Menu creation

Then, account for ongoing operating expenses, such as:

• Employee wages
• Mortgage or rent payments
• Ingredient costs

Pricing your menu items strategically is essential to ensuring profitability. Analyze ingredient costs, consider portion sizes, and compare prices in your local market to determine competitive yet profitable pricing.

Conduct a break-even analysis to determine the number of customers you need to serve to cover costs and start generating profits. Regularly review your financials and adjust your pricing as needed to maintain a healthy bottom line.

Consider these financial aspects when developing your small restaurant business plan:

Budget Allocation

Determine how you will allocate your budget across different areas of your restaurant, such as kitchen equipment, interior design, marketing, and staff training.

Prioritize investments that will have a direct impact on customer experience and operational efficiency.

Revenue Streams

Identify multiple revenue streams for your restaurant. This may include revenue from food sales, catering services, private events, or partnerships with local businesses.

Diversifying your revenue sources can help stabilize your cash flow.

Cost Control

Develop strategies to control costs without compromising quality. Efficient inventory management, negotiation with suppliers, and staff training on waste reduction can contribute to cost savings.

Sales Forecasting

Create a sales forecast based on your market research, pricing strategy, and seating capacity. Consider seasonal fluctuations and special events that may impact your restaurant’s performance.

Other information to include in your small restaurant business plan

As a restaurant owner, a few components of your business plan are unique to your industry. 

None of these fit neatly into any one section of a business plan. We suggest addressing them in additional sections or within the appendix .

Restaurant location and layout

Include information about your restaurant’s location . 

Some of this information will be included in your market analysis, but once you’ve secured a location, you should go deeper and analyze factors like:

• Rent and utilities
• Foot traffic
• Parking availability
• Nearby businesses

Explaining the layout of your restaurant – especially your kitchen – is also important. Consider adding photos or diagrams of each room to your plan. 

Diagrams can be especially helpful. You can add in-depth details for seating arrangements in the dining room or how staff should move efficiently throughout the kitchen.

What do many people do before deciding whether to eat at a restaurant? 

They look at the menu.

You can gain or lose customers on the strength of your menu. It affects numerous business areas, from marketing to pricing and operations.

For instance, if you’re running a family-friendly restaurant but your prices are too high, people will see that on your menu and may decide to eat somewhere cheaper. 

On the other hand, if you’re running a fine dining restaurant , but your menu fails to describe your dishes in an appealing way, diners may go somewhere they perceive as having higher quality meals.

That makes the business plan a great place to create menu concepts. 

You can experiment with different offerings, price points, and menu designs until you’re confident about sharing them with customers. 

And since business plans are continuously updated as your business changes—you can see how your menu has changed over time and what’s been most successful.

Download your free small restaurant business plan template

If you’re ready to start a restaurant, you can download our free small restaurant business plan template from our library of over 550 sample business plans . 

Get started today, and discover why businesses that plan grow 30% faster than those that don’t .

More restaurant business plan examples:

• Food truck business plan
• Coffee shop business plan
• Bakery business plan
• Brewery business plan

Makenna Crocker is the Marketing Specialist at Richardson Sports. Her work focuses on market and social trends, crafting gripping and authentic content, and enhancing marketing strategy to foster stronger B2B and B2C relationships. With a master’s degree in Advertising and Brand Responsibility from the University of Oregon, she specializes in generating a strong and responsible brand presence through content that positively influences and inspires others.

Table of Contents

• Why you need a plan
• Don’t ignore your pricing and financial strategy
• Additional info to include
• Free business plan template

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How to Write a Restaurant Business Plan [Free Template]

Start creating your restaurant’s business plan with BentoBox’s free business plan template.

The restaurant business plan is a crucial first step in turning an idea for a restaurant into an actual business. Without it, investors and lenders will have no way of knowing if the business is feasible or when the restaurant will become profitable. Business plans span dozens (or even hundreds) of pages, and due to the stakes that lie within the document and the work required to write it, the process of writing a restaurant business plan can threaten to overwhelm. 

That’s why BentoBox has created a restaurant business plan template for aspiring restaurant owners. With section prompts for business plan essentials like financial projections, market analysis and a restaurant operations overview, this template makes creating a business plan significantly more manageable. 

Included is a professionally designed, customizable version of the template on Google Docs. Restaurants can download the template below, make a copy and tailor it to their specific concept. For design inspiration,  download here .

Restaurant Business Plan Template

Download the Free Restaurant Business Plan Template from BentoBox

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FREE 20+ Sample Restaurant Business Plan Templates in Google Docs | MS Word | Pages | PDF

Concocting a savory dish is what makes a customer come back to your restaurant. But you know what else will lead your restaurant to success? A solid restaurant business plan . Strategizing how you will run your business before it even opens its doors to the public is the key to achieve long-term success. With a business plan at your hand, you will have a guide on how to manage your food establishment. Therefore, making your goals feasible and a favorable outcome visible.

Restaurant Business Plan Template

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Data from Statista revealed that the sales for full-service restaurants during 2019 reached more than $290 billion in the United States alone. However, being a part of this multi-billion dollar industry does not guarantee you success. You have to work hard to reach your goals no matter how impossible you think it may seem. And there is no shortcut to success. That is why you have to create a roadmap , which leads you to the attainment of your overall business objective. We refer to this document as a restaurant business plan.

Much like a simple business plan , a fast-food restaurant business plan is a document produced through the collaborative effort of the management team and the owner. This formal and written document specifies the goals you have for your restaurant and the steps you have to take to achieve these. In here, you outline your strategies in managing the restaurant, marketing your business, or even designing the menu . With a restaurant business plan, your objectives wouldn’t just remain an idea.

Reading a cafe business plan sample , a restaurant business plan sample, or even a generic business plan example will give you an idea of the components of this type of formal document. But if you want to learn the process of writing one, here’s how:

Before you write a business plan, you need to do a considerable amount of research about the restaurant industry. It means that you have to gain substantial knowledge about your competitors as well as their strengths and weaknesses . Moreover, you also have to analyze your target market so that you can deliver to them their expectations.

A business plan executive summary provides the readers with a concise overview of your restaurant. On this page, you also have to describe your company and the products or services you offer to the market. In writing these statements, see to it that it will interest the readers in learning more about your business. Referring to a restaurant introduction sample will help you in creating this section.

The public would not know about your restaurant in the absence of the right marketing strategy . For this reason, you should plan out how you will promote your business to the market. Then, write these plans on the document. Also, when marketing your restaurant , showcase what makes your establishment unique.

The most crucial factor you need to look into in running a restaurant is the menu because this determines the dishes you will offer to the diners. That is why you have to include a menu proposal or menu sample on your business plan. Even if it is not yet the final menu, you should at least have a mockup of the material.

No matter which industry your business belongs to, the budget will always play a crucial role. It helps you have a clearer view of the costs or expenses involved in running a business. Thus, your business plan should include your strategies in managing the finances of your business.

Industry analysis is the process of studying the external factors that may affect the success of a business. It entails research about your competitors, possible government intervention, customer satisfaction , and other socioeconomic variables. It helps business owners understand their position in the market industry, so they can strategize on how to gain a competitive edge.

The main purposes of a business plan are as follows:

• It helps business owners focus on their goals.
• It drives motivation to reach their objectives.
• It attracts investors —securing finances from them.

A business plan can either be comprehensive or simple. Regardless, it needs to have the following components: executive summary, business overview, sales and marketing strategy, operations and management, and financial plan .

Perfect dishes and a well-strategized plan are the best ingredients of a restaurant’s success. Without a solid plan for your business, chances are it will drastically flop. And you wouldn’t want that. Therefore, if you are planning to open a restaurant in the future, prepare your minds for extensive business planning. Also, if you need help in writing a winning business plan, don’t think twice and download the templates provided above.

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Restaurant Business Plan Template

Document description.

This restaurant business plan template has 34 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our restaurant business plan template:

[IMAGE/LOGO] [YOUR NAME] [YOUR COMPANY NAME] [YOUR ADDRESS] [YOUR CITY], [YOUR STATE/PROVINCE] [YOUR ZIP/POSTAL CODE] [[email protected]] [YOUR PHONE NUMBER] BUSINESS PLAN 2012

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Hotel Business Plan Templates

Operate Your Hotel Business Smoothly By Using Template.net's Free Hotel Business Plan Templates! We Provide the Best Plan Templates Including Operational Plans, Startup Plans, Marketing Plans, Strategic Marketing Plans, Proposals, And Many More! Available Now In Google Docs, Microsoft PowerPoint, And PDF!

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Are you planning to start your own luxury hotel business soon? If so, one of the essential preparation you must undertake is to create a hotel business plan. We will help you to create one by offering you our ready-made Hotel Business Plan Templates. These Business Plan Templates of ours each have their own premade contents that are professionally written by our business writers, and they cover all the basics of a business plan. You may also apply some changes with them if needed since they're 100% customizable and easily editable. Ultimately, these templates save you the time-consuming process of creating your hotel business plan from scratch. So why not take advantage of them? Download any of our high-quality Hotel Business Plan Templates now!

What Is a Hotel Business Plan?

A Hotel business plan is a formal written document that contains detailed information about how a business owner or entrepreneur executes to establish his/her hotel business. That includes his/her marketing strategies, operational methods, and financial assessments.

How to Create a Hotel Business Plan?

There are a few reasons why you should create a business plan. But its ultimate purpose is to give you a detailed guide or road map on how to develop your start-up business. Hence, it's essential that you must create one before you launch your business. So if your future business is a hotel business, you're in luck. Below is a short guide we've formulated to help you create an effective hotel business plan.

1. Research the Market

The first step every entrepreneur must do when planning to open a new business is to research the market. In your case, you should research the hotel industry in the area where you plan to establish your hotel. Your research does not only limit to hotels. Resorts, motels, and apartments are also potential competition. Try to determine what their strengths are, how they obtain guests, and what makes their establishment unique from others. By doing that, you can come up with your own way on how to edge their positive attributes. You can make use of a simple analysis sheet when doing your research.

2. Propose a Marketing Strategy

Based on your findings of the local hotel industry you've researched, you can then formulate a marketing proposal for your hotel business. In this process, you must state how you're going to obtain the attention of your target market, what are your selling methods, your advertising methods, and possible beneficial offers. Only you know how you're going to formulate your marketing strategy. But the very essence of a marketing strategy is to entice guests and edge the competition.

3. Enumerate the Features of Your Hotel

The readers of your business plan format will undoubtedly want to know what your future hotel will feature. So give them that luxury by enumerating each of them. Of course, that includes all the room types, facilities such as swimming pools and gaming rooms, the lobby, restaurants, and other boutiques that will be found in your hotel. These potential features of your hotel may soon be posted on your brochures and flyers once you commence advertising it.

4. Formulate Your Financial Projections

When planning a business, finances are always involved, no matter what. Hence, you must formulate your financial projections on your hotel business plan. In general, that includes your potential budget, potential capital investment, and your current assets. You can use a budget sheet for this process. Try creating a hotel brochure at the same time. Since your hotel business is still a start-up business, you should start small by being realistic and practical regarding your finances. It's never advisable for a start-up hotel to try and go for a 5-star rating immediately.

5. Write an Executive Summary

Based on every element you've formulated on your hotel plan, you must write an executive summary for it. Primarily, an executive summary must contain an overview of your hotel business, including its potential name, general objectives, and management structure. You can also showcase your business logo if you already made one.

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