sample personal trainer business plan

Personal Trainer Business Plan – Free Download

Use this personal trainer business plan as your template to create the best personal fitness facility in town that’s also a thriving, profitable fitness business! This personal trainer business plan includes market analysis, strategy, more.

Download this Personal Trainer Business Plan free for easy editing in Google Docs, Microsoft Word or Apple Pages:

Table of Contents

1.0 Executive Summary

1.1 COMPANY

BuffUp Lake Oswego is a franchise of BuffUp, Inc. BuffUp is the principal strength and conditioning program for people of all shapes and sizes, from the highly specialized combat warrior to the grandmother trying to build enough strength to pick herself up after a fall. This is a fitness program that is, by design, broad, general and inclusive. Our franchise is a limited liability company located in Lake Oswego, Oregon. This personal trainer business plan describes the business opportunity, strategy and tactics to build a thriving business.

1.2 PRODUCTS & SERVICES

BuffUp Lake Oswego provides individuals the opportunity to exceed their fitness expectations.  This is delivered through expert coaching, high-quality equipment, convenient scheduling and exceptional exercise programs.

When a person exercises in a group, has fun and uses everyday functional movements; he or she is far more likely to exercise more often, eat better, have less injuries and lose weight while gaining muscle mass. Our program is provides all of the elements necessary for participants to achieve their fitness goals.

1.3 MARKET ANALYSIS

As this personal trainer business plan shows, the market for fitness training reflects the demographics and standard of living in much the same way that the major gyms and personal training facilities are segmented. In general, BuffUp attracts adults in the 30 to 60 year old range, who either live or work in the area.  Lake Oswego has roughly 96,000 people that fall into that range. Of course, BuffUp will appeal to many persons beyond this group, but this is our strongest market segment.

1.4 STRATEGY & IMPLEMENTATION

BuffUp Lake Oswego will leverage its alliance with BuffUp Inc. to help gain early customer traction. Prior to opening the facility, a free training program in a local park will be offered, which will help spark interest and will illustrate the type of training that is available. The company will have a heavy web presence, led by an online blog that will form a community among the members of the club, as well as attract new members.

1.5 MANAGEMENT

Brian Ortiz and Jake Austin are the founding partners of BuffUp Lake Oswego. They have participated in other BuffUp franchises for several years, and both are certified as BuffUp trainers. They also have business backgrounds, as well as a strong network of clients that are interested in the service.

1.6 FINANCIAL PLAN

BuffUp will acquire 85 customers in the first year, which will generate approximately $125,000 in revenue. Our projections for this personal trainer business plan is that the client base will continue to grow by 100 customers each year until the maximum capacity is met in year 5. Recurring revenue is a critical part of the business model. The company will be cash flow positive in the first year.

1.7 FUNDS REQUIRED & USE

BuffUp Lake Oswego is seeking $45,000 through a line of credit that will be used to secure a facility, equipment and for marketing expenses. This line of credit will be paid off within the three years.

2.0 Company Summary

2.1 COMPANY & INDUSTRY

BuffUp Lake Oswego is a franchise of BuffUp, Inc. BuffUp is the principal strength and conditioning program for people of all shapes and sizes, from the highly specialized combat warrior to the grandmother trying to build enough strength to pick herself up after a fall. This is a fitness program that is, by design, broad, general and inclusive. We do not specialize. We generalize. Sports, combat, survival and life reward are just a few of the accomplished goals of our program.  Our program utilizes the ten standards of fitness; cardiovascular/respiratory endurance, stamina, strength, flexibility, power, speed, coordination, agility, balance and accuracy.  It’s very hard exercise that works!

2.2 LEGAL ENTITY & OWNERSHIP

BuffUp Lake Oswego is currently registered with the Secretary of State (Oregon ) as a limited liability company under the name “The BOJT Company, LLC”.  We plan on operating as “The BOJT Company, LLC DBA BuffUp Lake Oswego”.

2.3 FACILITIES & LOCATION

BuffUp Lake Oswego is located in Lake Oswego, Oregon.  We will be occupying roughly 2,200 to 3,000 square feet of light industrial space. Service and sales area: 200 square feet.  Workout space: 1500 to 2000 square feet.  Office: 200 square feet.  Restrooms: 300 to 600 square feet.

3.0 Products and Services

3.1 PRODUCT DESCRIPTION

3.2 FEATURES & BENEFITS

One-on-one coaching (Fundamentals): Each client must attend five one-on-one sessions with our BuffUp Level 1 certified coach. Within those five sessions, the client will learn the basic techniques to successfully complete a group WOD (workout of the day). These basic techniques include:

• Squat (front, back and overhead)
• Clean/jerk and Clean/snatch
• Sit-ups/back extensions
• Pull-ups (Kipping and butterfly)
• Push press, push jerk and shoulder press

Cost: $250 (one-time fee)

Group WOD’s: After clients go through one-on-one training, and have shown that they are proficient in the basic moves, they can join our group WOD’s. These workouts include some, if not all, of the aspects of the fundamentals class. Each workout will be varied in intensity and in the techniques used. Clients will be timed and expected to push their mental and physical limits every time they enter the facility.

Cost: $150 per month or $1800 per year.

3.3 COMPETITION

While there are many fitness alternatives, such as gyms, biking, hiking, organized sports and personal trainers, BuffUp has few competitors. We offer the benefits of private training at a cost comparable to gym memberships.

There are several national chain gyms in Lake Oswego, but only 24 Hour Fitness is within our immediate area. BuffUp Lake Oswego will open its doors close to a 24 Hour Fitness location with the intention of attracting some of its customers.

Additionally, as described in the Marketing Strategy of this personal trainer business plan, no other competitors are actively engaging with their clients and prospects daily through educational content via social media. Most of the posts by the competition revolves around self-promotion. Our focus is on the client, who is the center of BuffUp’s brand development strategy, so our structured and automated approach to educational and inspirational coaching content can overshadow our competitor’s marketing efforts.

3.4 COMPETITIVE EDGE/BARRIERS TO ENTRY

BuffUp Lake Oswego will eventually shift the way society views fitness.  People buy our services because we capitalize on every flaw a “global gym” has to offer.  BuffUp offers real one-on-one coaching each and every time a person comes into the facility at a fraction of the cost of a “global gym”.  Most gyms offer personal training for $50-$100 a session.  Our gym charges $150 per month for unlimited sessions.

Our facility creates workouts that compound full body movements.  These workouts are fun, very intense and can be scaled to all ages and experience levels.  The typical “global gym” caters to the bodybuilder types that have no functionality to what life can throw at you.  Our gym doesn’t use expensive, useless machines that isolate each muscle, thereby creating uneven muscle balance.  BuffUp gives each individual an opportunity to lose weight, gain muscle mass and regain the agility and balance once enjoyed a child.

BuffUp Lake Oswego will establish the first BuffUp facility in our city, and we acquired exclusive rights to open future BuffUp locations in the area.

3.5 DEVELOPMENT

In the future, BuffUp Lake Oswego will open additional locations to meet the needs of our area.

We are also studying the possibility of expanding into physical education programs and sports programs in area schools.  This would be done as a consulting business or a contract for services.

We also plan to build an online store featuring the merchandise offered at our facility and other items.  We will also host specialty seminars on nutrition, Olympic lifting, etc. These additional revenues will add to our bottom line.

4.0 Market Analysis Summary

4.1 TARGET CUSTOMER

The market for fitness training reflects the demographics and standard of living in much the same way that the major gyms and personal training facilities are segmented. Below are listed market segments based on the usual demographics seen in today’s fitness industry:

• Age Range 30-60: It is known that in the fitness community, those clients looking for personal training and willing to spend the money for it, are between the ages of 30-60.
• Yearly income of greater than $75,000: Most clients are more willing to pay a premium for one-on-one coaching when they make more than $75,000.
• % of population with gym memberships: The latest study shows that 15% of the population has a gym membership. BuffUp facilities tend to capture 1-3% of the population.
• General population within a 5-mile radius of the facility: To run a successful facility, we need at least 50,000 residents to generate a sufficient number of members for a profitable franchise.
• Athletic males: BuffUp attracts active male athletes.
• All females: Conversely, BuffUp attracts all types of females. Females are more willing to try new things and are less worried about failing.

4.2 MARKET SIZE

BuffUp appeals to adults in the 30 to 60 year old range, who either live or work in the area.  Lake Oswego has roughly 96,000 people that fall into that range. Of course, BuffUp will attract people outside this group, but this is our strongest market segment, which is why all of the tactics in this personal trainer business plan are targeted at this demographic. As stated above, our minimum required population within 5 miles should be 50,000 people.

Our population within 5 miles is 232,647. Average household income should be $75,000 or higher.  43.6% of the population either meet or exceed $75,000. More than 15% of the US population has a gym membership, and more than 67% of those with memberships aren’t satisfied with what they have and don’t go on a regular basis. BuffUp Lake Oswego realizes that with quality services and exciting workouts, we can capture at least 1% of the 34,897 people with gym memberships within a 5-mile radius of our location. This equates to 348 new members, which exceeds our goal of 200 members.

When doing research on the fitness industry, we’ve found that there is a definite shift from the ordinary workout session (weights and running) to the increasingly popular group sessions. These workouts have proven to be more effective and enjoyable for participants.

4.4 SWOT ANALYSIS

The SWOT analysis provides us with an opportunity to examine the strengths and weaknesses BuffUp Lake Oswego must address. It also allows us to examine the opportunities presented to BuffUp Lake Oswego as well as potential threats.

• Knowledgeable and friendly staff: Our staff consists of professionally trained personnel that have a true passion for helping the community and caring for the needs of its members. This becomes apparent when you look at our staff’s professional background. We have proven that we are willing to go above and beyond to suit the needs of our customers.
• Top of the line equipment: Our customers will enjoy the finest in fitness equipment.
• Online presence: Each member will have access to shop, schedule and track fitness progress online. All scheduling will be automated for fast and efficient communication with our members.
• Fun, family ambiance: When you walk into our facility, you will feel the family atmosphere. Our members will feel comfortable and eager to cheer each other on. Our facility will give the athlete an old school feeling, making them feel as if they are a part of an early “Rocky” movie. No machines no mirrors just bumper weights and many Olympic exercises.
• Clear vision of the market need: BuffUp Lake Oswego knows what our customers have been missing at their current gyms. We know what exercises work and we know what keeps people motivated. In return, we know we will create very loyal, passionate members.
• Newness: Although BuffUp has built a loyal following, our brand is not yet a household name.
• High membership fees relative to traditional gyms: Our services may not appeal to potential customers with a limited budget. Of course, our services are more affordable than personal trainers, but we will need to identify an engage the large mid-range customers.

Opportunities

• The growing population interested in group fitness: In the last couple of years, we’ve found that there is a huge population of individuals that are more interested in group workouts than going to the gym alone.
• Social bonds fostered by group workouts: Our exercise programs are building personal bonds and friendships. These bonds have led to an internet-based fitness community covering more than 720 facilities. It has become a viral marketing phenomenon, and members are sharing this excitement with new people every day.
• Growing market: BuffUp is a relatively new brand in the marketplace. We have a foundation and a reputation within the diehard fitness community, but a significant percentage of our target market has still not been introduced to our services.
• Internet possibilities: We plan to create an online store and build our internet fitness community.
• Declining economy: Many people are becoming increasingly conservative with how their money is being spent.
• Copycat training services by gyms and independent trainers: Certainly other services will try to mimic the success of BuffUp, but we are confident that our proprietary programs and national reputation will limit the impact of copycats on our bottom line.

5.0 Strategy & Implementation

5.1 PHILOSOPHY

BuffUp Lake Oswego will build and provide the only fitness facility truly dedicated to solving the fitness needs of our customers.  This will be done through providing the highest quality equipment available, constantly keeping our staff up to date on certifications, providing a clean and crowd-free gym.

5.2 INTERNET STRATEGY

Our website BuffUpLO.com gives our customers an opportunity view current information on special events, schedule training, buy products and participate in an online fitness community.

BuffUpLO.com will be promoted on all of our flyers, business cards and promo pieces.  We are linked to BuffUp.com (main site) and to over 750 franchises around the world.

BuffUpLO.com is nearing its completion date.  We will maintain a simple and classy site.  The website logos and graphics share the same artwork found on our signage and marketing materials.  Our managers will maintain the website. MindBody will provide the programming for all the billing and scheduling done through our website.  As part of our package with MindBody, technical support will be included.

5.3 MARKETING STRATEGY

Our marketing activities include the following:

• Constant internet support and blogging
• Email advertising to current members and potential leads
• Free park exercises to grow community awareness and new customers
• Sponsorship of local athletes and students in sporting events
• Joining the Chamber of Commerce, Rotary Club and other local groups
• Participation in fitness and charity events

Positioning:

For the gym goers that aren’t satisfied with their fitness routine, BuffUp Lake Oswego provides high intensity exercise that WORKS! Unlike 24 Hour Fitness or Bally’s Total Fitness, BuffUp is fast, fun and extremely effective.

Client Engagement:

As with many businesses today, our social media activity is a fast and efficient way to stay top-of-mind with our clients. Since creating social media posts, including blog articles and guides that our customers will find useful can be time-consuming, we will license private-label rights content, PLR Coaching Content , that is designed specifically for our market.

This will save time and money while allowing us to stay engaged daily with our audience. We will use a WordPress content autoloader to pre-load several months of motivational quotes, inspirational articles, nutritional guidance and more onto our website to free up our team’s time to focus on supporting our customers and still maintain online engagement.

Promotions:

BuffUp Lake Oswego’s promotion strategy consists of word of mouth, email promotions and local advertising (newspaper, school flyers and non-profit organizations). We will also do regular lead-generating exercises in local parks.

We will make presentations to athletic directors and coaches of the local high schools and colleges. Since our background is in public safety, we will also present this program to our local public safety officers, such as police and fire personnel. We will actively participate in the local Chamber of Commerce and enter our members in local fitness events.

Our biggest promotional tool besides word of mouth comes from our website. Our website is linked to the main BuffUp website that generates millions of hits throughout the year. When customers are looking for fitness programs, they will usually find themselves going through the BuffUp main page and then searching for a gym near them. If they live in Lake Oswego or nearby, the site will recommend our website, which gives the customer everything they need to join our club.

5.4 SALES STRATEGY

To acquire customers regularly, this personal trainer business plan outlines our unique marketing strategies that focus on awareness and personal touch.

Every Saturday, BuffUp Lake Oswego will meet at a park and invite all current members to bring friends and family to participate in a workout.  They will learn the basic moves and complete a WOD or Work Out of the Day.  This gives new individuals a chance to experience what BuffUp is about and shows them how effective the program is.

Guests will fill out a contact card and will be followed up on at a later date with invites to come down to our facility and a link to our website where they can find videos and blogs that support our fitness community.

This marketing strategy allows us to generate many leads and gives potential customers a chance to actually try something before they buy. This strategy will continue for the live of our business. Most current BuffUp businesses have done this and have found great success doing so.

5.5 STRATEGIC ALLIANCES

BuffUp Lake Oswego is affiliated with BuffUp Inc.  BuffUp Inc. promotes the fitness programs of all franchisees.  Since 2001, this company has grown tremendously.  As a franchise, we are tied into over 720 like-minded facilities throughout the world that are becoming increasingly popular.  This internet community allows thousands of people to become exposed to our program.

5.6 OPERATIONS

Our team will focus on marketing, leading classes and continued education. All staff members will hold a BuffUp Level 1 certification.  This instructor/trainer course insures that all employees have demonstrated the ability to teach the BuffUp Method. We will constantly improve our teaching methods through continual participation in certification courses in all aspects of fitness training and nutrition.

Our primary goal is to create a community committed to elite functional fitness.  Our monthly objective is to generate at least 20 new members. This will allow us to become a profitable fitness business.

We aim to open and run a facility at full capacity within the first two years with 150 to 200 members.

5.8 EXIT STRATEGY

The owners of BuffUp Lake Oswego are establishing this business as a cash flow company for themselves and as a vehicle to pursue their passion for fitness. BuffUp will provide adequate dividends to the owners, as well as generate enough revenue to pay off the initial loan in the first three years. The owners may exit the business through an acquisition by another BuffUp affiliate or a larger fitness chain.

6.0 Management Summary

6.1 ORGANIZATIONAL STRUCTURE

The company will follow a hierarchical structure with Brian Ortiz and Jake Austin at the top as co-presidents and Mrs. Hannah Ortiz and Mrs. Miranda Austin as facility heads.  The sales, advertising, workouts, expenditures and Q&A will consist of only those individuals until such time as growth of the company will require more people.  This is anticipated to occur in year two to four.

6.2 MANAGEMENT TEAM

BuffUp Lake Oswego must have a level 1 BuffUp certification to train all members.  Both owners/presidents hold this minimum requirement, and our management team will be fully certified within the next six months.  All potential employees will be required to hold that certificate.  Payroll and accounting issues will be completed by our managers and cleared by a co-owner.

Brian Ortiz and Jake Austin have participated in other BuffUp franchises for several years, and both are certified as BuffUp trainers. They also have business backgrounds, as well as a strong network of clients that are interested in the service.

7.0 Financial Plan

7.1 REQUIREMENTS

BuffUp Lake Oswego requires $45,000 to begin operations. This will be in the form of a line of credit secured from a bank and personally guaranteed by the owners.

7.2 USE OF FUNDS

The funds requested in this personal trainer business plan will be used to lease a commercial space and buy necessary exercise equipment. Marketing expenses and initial accounting software will also be purchased with these funds. A portion of the funds will be used for operating expenses until profits are realized.

7.3 INCOME STATEMENT PROJECTIONS

BuffUp will officially open in January 2009. First year revenues are projected to be $129,375. Revenues will grow to $382,800 in year 5. During the same period, net profit will grow from $36,700 to $186,460.

Details are provided in the attached income statement.

The business will reach break-even once it generates 36 monthly members. BuffUp will become profitable before the end of its first full year.

7.4 BALANCE SHEET

The business will maintain primary assets of equipment and cash. The business will work hard to reduce liabilities with the goal of paying off all liabilities by the end of our third year.

7.5 ASSUMPTIONS

These projections are based on the assumption that fitness trends will continue and competition will remain relatively the same.

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Personal Training Business Plan: Example & Template

Written by Megan Williams

What is a personal training business plan?

A personal training business plan is useful for any personal trainers wanting to go solo and set up their own personal training business. Putting together a personal training business plan will ensure you cover all the key events and information you need to successfully launch your personal training business. 

In this handy article, we have outlined detail of the different elements within a personal training business plan along with a downloadable template that you can start building on straight away. Our aim is to provide you with all the elements you need to be successful in kick-starting your personal training business and service.

Why do you need a personal training business plan?

Having a personal training business plan will make the process of starting any personal training business smoother. This may include opening your own personal training studio , becoming a self-employed personal trainer or freelancing for a gym. It can become very easy to quickly start working with clients and avoid planning out the bigger picture.  

Banks or Investors

If you need additional funding to get started with your personal training business , being prepared to showcase your full personal training business plan to potential investors or banks will put you in a better position. In both cases, you are looking to persuade these people to invest in your fitness business, if they can’t see a clear plan mapped out on why you are worth the investment you may be unsuccessful in achieving the investor or funding. This provides potential investors with the step by step process on how you are planning to get your personal trainer services running.

Approaching this situation with a fully mapped out personal trainer business plan shows that you have thought through all possible elements of the business strategically with evidence on how you have got to this stage to be successful in the fitness industry.

Self Motivation

If you are looking to become self-employed and go out in the fitness world as an independent personal training business has a well thought out plan in place that will keep you on track with your own personal business goals. Spending some valuable time putting together a personal training business plan will be beneficial in the long run to keeping yourself on track, this can be a document you constantly refer back to. A personal training business plan will be what continues to drive you to achieve your ultimate business goals.

Summary & Pitching

The first section will be a summary of your overall business plan which will include business goals/aims, what the business does and any financial projections. The best way to approach this section is to complete it last once you have completed all the research for you to summarise. The purpose of this summary is to outline your business at a quick glance for somebody to understand your main goal and outcome.

Pitching your personal training business plan

A personal training business plan pitch will include a brief summary of what you do and what you are aiming to achieve. In your pitch, you should include your aims and objectives as a business, an overview of financial forecasts, business plan ideas and identify your USP.

The pitch should only be a few sentences long and ensure it is all relevant material avoiding any repetition or filler. The idea of the pitch is to attract your listener, an indicator of a successful pitch is your listen asking questions or wanting to know more about your pt business plan.

Personal background

This section is to outline your own personal background this section will help you outline your strengths and potential weaknesses for listeners to understand. 

Use your experience and expertise to boost credentials

Your qualification and experience will have high value in this section with the opportunity to showcase how you have educated yourself and the route you have followed. If you have undertaken additional studies including continuous professional development courses, this is a good place to showcase this.

This is also a good opportunity to identify any training you may need to still undertake to work on yourself, this demonstrates that you have a focus on personal growth and are planned for this. This is a beneficial section to understand for personal growth, working on identifying your own strengths and weaknesses will highlight any sections of the business you may need additional support or training in prior to starting.

Product or service

Personal training is positioned as a service business as you do not sell a physical product, you offer time and experience to your client’s fitness journey. In this section, you will highlight your core service, will you just be offering personal training sessions or is there an option to build out nutrition meal plans? Use this opportunity to explain your service in detail including what you offer the client, how you plan to deliver the service and any resources needed for this.

Outline your USP

In this section, it is also important that you highlight what makes you different and how your knowledge, experience and background has created a USP for your personal training service.

In order to be successful in launching your personal training business, you would need to have an in-depth understanding of the market you are entering. This includes carrying out market research within the potential clients operate in. After this point you will be able to build out a marketing strategy based on your understanding of the client market, this will ensure you are marketing your business in the most effective way.

Target Market research

Gathering marketing research is the process that helps determine the success of your new service which is conducted in line with your potential clients. Market research is carried out by companies to discover their target market in more detail by gathering opinions and feedback on particular interests.

To carry out successful market research you should gather information which providers you insights on the following:

• Current behavioural habits of your clients?
• How big is the personal training market?
• How much competition is there?
• What are the buying habits of your potential clients?
• Current market trends for pt businesses?

Create a marketing strategy

Once you have completed your market research you will be in a good position to map out your marketing plan strategically. Your marketing plan is a huge contributing factor to running a successful business, without this potential clients will not come across your business which impacts revenue and profit. 

When creating a marketing strategy you may find the cost can be daunting, however, you should consider marketing as a personal business investment for which you calculate the return on investment as this is essential to your business success. Whilst you are going to have to invest money into marketing, there are also options that aren’t as costly to include within your strategy such as word of mouth, attending networking events and running social media accounts. Marketing has a direct impact on your business which is why it is essential to ensure you cover everything you can to benefit from the market share. For this reason, we have covered everything you need to know to build out a marketing plan with our beginner’s guide to personal trainer marketing and advertising.

Competitor analysis

Competitor analysis is a good exercise to complete to ensure you are entering the market in a strong position. To complete a detailed competitor analysis you should carry out thorough research into who your competitors are, their service, their location, their pricing and their strengths and weaknesses. 

Once you have completed this, you should complete a swot analysis on your own personal training business compared to competitors within the market. Doing this will help you identify any pain points you may have as well as a USP which will prove to be a strength within the fitness training business.

Operations & logistics

Operation and logistics are a fundamental part of the business particularly for those setting up their own personal training studio or personal trainer freelancing . This includes evaluating elements of the business operations such as training space and location, suppliers of gym equipment, how to sustain your equipment and any additional products you may need to operate successfully as a business.

Understanding inventory & logistics

This section applies to individuals who are looking to set up their own personal training studio , you should use this area to cover details on where you will be delivering your personal training service, what locations, the facilities you will be using and how you regular sustain any equipment or software.

If you are planning on becoming a freelance personal trainer who is working within different gyms, this section may not be applicable to you as it focuses on how your service will be sourced and delivered.

Pricing strategy

A pricing strategy will help you work out what profit margins you are working towards and understand at what point you will break even and start making money once you have factored in the costs and investment.

When figuring out your price point you need to consider the business needs and client needs, if you are just starting out as a personal training business performing at a higher-end price point is likely to penalise the business success. You need to choose a price which is going to accommodate the business operations as well as appeal to potential clients.

Cost & expenditure planning

As the final part of your personal training plan, you will need to calculate the cost and expenditure involved in how you are planning to operate. This will include calculating gym rent, advertising and marketing, legal costs, personal training equipment, personal training studio rent or gym rent.

Pt business plan: Template

To make the process easier we have put together a personal training business plan template for you to download and use. This template provides the all-important sections needed to create a detailed pt business plan to help you set up your fitness business for success.

Personal Training Business Template – Download Now

Personal trainer business plan conclusion

Writing a pt business plan may seem like a long and daunting task when first faced with it, however completing this is a valuable exercise for your success as a personal training business. As business owners, it is important that this plan is revisited and revised when applicable to ensure your business path and goals are continuously on track and up to date. 

Cash flow may seem slow when getting started but with a plan as detailed as this in place, you will be prepared which will motivate and push you into improving your revenue streams. It is important to remember you are a new business and you are likely to face challenges but just take them head-on and create a learning hurdle from them knowing you have a strong business plan in place. Spend hours completing a personal training business plan to make a worthwhile investment in your personal time and energy later on down the line.

Personal Training Business Plans

Create a successful fitness venture with a Personal Training Business Plan. Strategize growth, attract clients, and achieve your goals in the industry.

By Joshua Napilay on Jul 15, 2024.

Fact Checked by Ericka Pingol.

What is a Personal Training Business Plan?

A Personal Training Business Plan is a comprehensive document outlining the strategies, goals, and operational details of establishing and running a successful personal training business. This plan serves as a roadmap for individuals looking to enter the fitness industry as entrepreneurs. It outlines their approach to attracting clients, delivering effective training programs, managing finances, and achieving long-term growth.

A well-structured business plan typically includes several key components:

• Executive Summary: A concise overview of the business idea, its mission, and the main objectives of the personal training business.
• Business Description: A detailed explanation of the services offered, target clientele, and the unique value proposition of the personal training business in the competitive fitness market.
• Market Analysis: An examination of the local fitness industry, target market demographics, and competition, along with potential opportunities and challenges.
• Marketing and Sales Strategies: A plan to attract and retain clients, including branding, pricing, advertising, and social media strategies.
• Service Offerings: A description of the types of training programs offered, whether it's one-on-one coaching, group classes, online training, or a combination.
• Operational Plan: Details about the day-to-day operations, including scheduling, location, equipment, and staffing needs.
• Financial Projections: A projection of revenue and expenses, including start-up costs, ongoing expenses, and potential income, over a specified period (often three to five years).
• Risk Assessment: Identify potential risks and challenges the business might face, along with contingency plans to mitigate these risks.
• Long-Term Vision : An outline of the business's long-term goals, expansion plans, and strategies for sustained growth.

Creating a is essential for various reasons. It helps entrepreneurs clarify their business concept, secure funding from investors or lenders, and maintain focus on their objectives. Additionally, it offers a structured approach to navigating challenges and adapting to changes in the fitness industry.

Personal Training Business Plans Template

Personal training business plans example.

How does it work?

Access the Printable Personal Training Business Plan form from a reliable source, ensuring it's in a downloadable and printable format.

Personal Information

Enter your details, including your name, contact information, and professional certifications.

Business Description

Provide a brief overview of your training business, including its mission, goals, and fitness services you intend to offer.

Target Market

Specify your target clientele, such as age groups, fitness levels, and specific fitness goals your training programs cater to.

Competitive Analysis

Describe the local fitness landscape and identify key competitors. Highlight what differentiates your business from others regarding services, pricing, and approach.

Marketing Strategy

Share your marketing plan, both online and offline, to attract clients. This may include social media, partnerships, or community events.

Service Offerings

Detail the different training programs you will provide, mentioning if it's one-on-one coaching, group classes, virtual training, or a combination.

Operational Plan

Explain how you plan to run the day-to-day operations of your business, covering aspects like scheduling, location, equipment, and any additional staff.

Financial Projections

Present your expected revenue and expenses for the first few years of operation. This includes startup costs, recurring expenses, and anticipated income.

Risk Management

Identify potential business risks, such as economic downturns or legal considerations. Discuss how you plan to mitigate these risks.

Long-Term Goals

Share your vision for the future of your personal training business, including expansion plans, new service offerings, and ways you intend to adapt to industry trends.

Review and Finalize

Carefully review the completed form for accuracy, coherence, and completeness. Make any necessary revisions before finalizing the document.

Professional Advice

Consider seeking input from a business advisor, fitness industry expert, or mentor to ensure your plan is thorough and well-structured.

Implementation

Once your Personal Training Business Plan is complete, use it as a guide to implement your strategies and work towards achieving your business goals.

When would you use this Plan?

A Personal Training Business Plan is an invaluable tool for fitness enthusiasts and professionals looking to venture into the personal training industry as entrepreneurs. This resource helps them strategically plan and execute their fitness business ventures. Here are some instances when this form would be particularly useful:

• Startup Stage: Aspiring personal trainers can use the form when starting their fitness business. It provides a structured approach to defining their business concept, target market, and service offerings, which are crucial foundations for success.
• Securing Funding : A well-documented business plan is essential when seeking investors or loans to launch or expand their personal training business. The form helps outline revenue projections, expenses, and growth strategies, demonstrating the business's viability to potential stakeholders.
• Operational Guidance : Established personal trainers can benefit from the form when seeking to streamline their operations or introduce new services. It assists in refining marketing strategies, updating service offerings, and aligning business practices with changing industry trends.
• Strategic Growth: For personal trainers aiming to expand their client base or open multiple locations, the form aids in mapping out expansion plans, financial projections, and strategies for scaling the business sustainably.
• Professionalism: The form enhances professionalism in the personal training industry. It allows trainers to present a well-structured plan to clients, showcasing their commitment to delivering quality services and achieving clients' fitness goals.
• Adapting to Changes: The fitness industry is dynamic, with trends and client preferences evolving. Personal trainers can use the form periodically to review and adjust their strategies to stay relevant and competitive.
• Succession Planning: Established personal trainers nearing retirement may use the form to outline their succession plans, ensuring a smooth business transition to new owners or trainers.

Enhanced Business Strategy

The form guides personal trainers in articulating their business goals, target market, and unique value proposition, leading to a more focused and effective strategy.

Investor Attraction

A well-structured plan showcases the potential of the personal training business, instilling confidence in investors and increasing the likelihood of securing funding.

Operational Efficiency

The form aids in planning day-to-day operations, from scheduling sessions to managing resources, leading to streamlined and organized business management.

Marketing Effectiveness

By defining the ideal client and specifying marketing strategies, trainers can attract their desired clientele more effectively, optimizing marketing efforts.

Financial Planning

The form's financial projections help trainers understand startup costs, operating expenses, and projected revenue, enabling better financial planning and management.

Adaptability and Growth

With a well-documented plan, trainers can proactively adapt to changing industry trends, keeping their services relevant and fostering sustainable growth.

Research & Evidence

The use of personal training business plans has evolved alongside the growth of the fitness industry and the increasing number of individuals pursuing careers as personal trainers. As the demand for fitness services expanded, it became evident that having a structured business plan was crucial for success in a competitive market. Over the years, this resource has gained significance due to the following factors:

In the past, personal training was often limited to elite athletes or wealthy individuals. However, as awareness of fitness and health benefits spread, more people sought professional guidance. This shift led to a proliferation of personal training businesses, necessitating the development of effective business strategies.

Studies and industry reports have highlighted the advantages of having a well-defined business plan in the personal training sector. Research by industry associations, such as the International Health, Racquet & Sportsclub Association (IHRSA), consistently emphasizes the value of strategic planning for fitness businesses.

With the fitness industry becoming more saturated, personal trainers realized that merely having expertise in exercise science wasn't enough. Business acumen and effective marketing strategies were essential to stand out. Research-backed business plans emerged as tools to help trainers navigate the complexities of entrepreneurship.

As the fitness industry expanded, entrepreneurs sought external funding to establish or grow their personal training businesses. Financial institutions and investors require evidence of a sound business strategy before providing funding. This prompted personal trainers to develop detailed business plans to secure backing.

The fitness industry is dynamic, with trends like virtual training, wellness coaching, and specialized programs constantly emerging. Research-backed business plans allow personal trainers to incorporate these trends strategically, ensuring their businesses remain relevant and profitable.

• Crump, D. (2022, January 28). Create a personal trainer business plan in six steps . The PTDC. https://www.theptdc.com/articles/personal-trainer-business-plan
• How to write a business plan for personal trainers | ISSA . (n.d.). https://www.issaonline.com/blog/post/how-to-write-a-business-plan-for-personal-trainers
• Lavinsky, D. (2023). Personal Training Business Plan Template. Growthink . https://www.growthink.com/businessplan/help-center/personal-training-business-plan
• Origym. (2023, March 23). 7 Simple Steps for Writing a Personal Trainer Business Plan (with Templates). Origym . https://origympersonaltrainercourses.co.uk/blog/personal-trainer-business-plan
• Wellness Creative Co. (2023). How To Write A Personal Training Business Plan [+ Examples & Templates]. Wellness Creative Co . https://www.wellnesscreatives.com/personal-training-business-plan/

Commonly asked questions

Personal Training Business Plans are crucial for fitness entrepreneurs to achieve their business goals.

Personal Training Business Plans outline a fitness entrepreneur's business concept, target market, growth strategies, and potential profitability. Trainers review and adjust them periodically to adapt to industry trends and ensure continued success.

Personal Training Business Plans guide fitness businesses on strategy, marketing, operations, and finances. They help trainers make informed decisions.

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7 Simple Steps for Writing a Personal Trainer Business Plan (with Templates)

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20.3 minutes

Jessie Florence Jones

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Abbie Watkins

If you’re just starting on your own as a PT, writing a personal trainer business plan is one of the most important first steps you’ll have to take.

In this article we’ll cover:

Why Do I Need a Personal Training Business Plan?

Step 1: write your personal trainer business plan summary.

• Step 2: Detail Your Qualifications on Your PT Business Plan
• Step 3: Pinpoint What You Sell When Writing a Personal Trainer Business Plan

Step 4: Perform a SWOT Analysis as Part of Your Personal Training Business Plan

• Step 5: Outline Your Marketing Strategies in Your PT Business Plan
• Step 6: Include Your Financial Plans & Projections in a Personal Trainer Business Plan
• Step 7: Conclude Your Personal Training Business Plan with a Closing Statement

Before you start with your PT business plan, there’s one thing you should always factor in, and that’s professional development.

With  our Level 4 Sports Nutrition Course , you’re able to set yourself apart from the competition and ensure your business can thrive in a competitive industry.  Download our free course prospectus to find out more !

Before we look in detail at the process of writing a personal trainer business plan, it’s vital to understand why you should produce one. 

In short, a personal trainer business plan acts as the guide for where your business currently is, where you aspire to be, and how you’ll get there.

As you can imagine, this is vital for establishing your business and plays an integral role in:

• How to make money as a personal trainer
• How many, and the kind of, clients you attract
• How you market yourself
• Who your competitors are, and how you’ll beat them

It’s easy to assume that you’ll be the only person who’ll see the business plan for your personal trainer business but it will play a vital role in securing external funding if that’s what you need.

You will have to show prospective investors what you plan to do with your business and outline every detail if you’re looking to secure money from a third party.

Ultimately your personal trainer business plan is an opportunity to showcase your brand and display what you’ll be contributing to the fitness industry. 

Every successful personal trainer business plan should start with a summary. This is an overview for readers and potential investors, covering:

• Who you are
• What your business offers, and your target market
• Your financial state, and projections for the future
• Your marketing strategy
• Plans for the future

Despite it seeming simple, this is one of the most crucial parts of any business plan for a personal trainer because it’s the first impression you’ll make. 

You’ll need to summarise for the reader what you’ll be covering so they’ve got a good snapshot of your business and the service you will provide.

This personal trainer business plan example from CIBT Visas, a global financial company, is a great illustration of how it should be done:

Just from this short section, we find out a few key points about CIBT, including:

• What they do
• Where they operate
• Their core values
• What they aim to achieve

This should essentially contain your personal trainer mission statement and what you intend your brand to achieve and fulfil!

Your next sections will expand on these key features, and offer a more in-depth look at what you do, and where you can take your business.

Step 2: Detail Your Qualifications on Your Personal Trainer Business Plan

Following your summary, your personal training business plan should lead into a comprehensive inventory of your qualifications and certifications.

This serves a few different purposes. For any potential investors or banks, you’re proving that you’re well-positioned to provide a service to your clients.

Each qualification is an indicator to those who want to put money into your business that you’re a professional able to bring return on their investment with trustworthy expertise.

Each one is also an example of the different areas your business could branch into in order to grow and develop. For example, any specialist Level 4 master personal trainer courses you’ve completed  show a potential for advancement .

You should include a list of qualifications as well as where they come from. This will show that you’ve completed a course with a reputable provider and allows potential investors to see your credentials.

You should list them simply, like in our own personal trainer business plan sample below:

Diploma in Personal Training – OriGym COE Level 3 Exercise Referral – OriGym COE Level 4 Advanced Sports Nutrition – OriGym COE First Aid for Sports – British Red Cross CPD in Strength and Conditioning – OriGym COE

This list offers a comprehensive overview of our example PT’s qualifications, as well as where they were achieved. 

CPD fitness courses will also help demonstrate a wide ranging skill set and areas that your business could potentially branch into! 

Step 3: Pinpoint What You Want to Sell When Writing a Personal Trainer Business Plan

Next up for your personal trainer business plan is detailing exactly what it is that you intend to sell and how you plan to cater to a particular audience and customer base.

This should be one of the most extensive sections of your business plan template. As a personal trainer you need to put trust in your services and your ability to meet other people’s fitness goals as well as those you have for your business.

This is your opportunity to detail all of your revenue streams and the different ways in which you intend to make money for your business.

This is also a way of illustrating why there’s room in the market for your business to cater to a particular demographic and offer a service that there’s a want or need for!

This may sound simple but plenty of trainers will miss out revenue streams from their personal training business plan, or don’t detail potential opportunities for expansion and selling other services or products.

Most PTs will have several revenue streams and you want to make sure you detail all of these without putting too much emphasis on the most lucrative ones.

For example, you don’t want to just detail your one-to-one training, despite it probably being your main source of income!

Some of the revenue streams you might want to include on top of this are:

• Online or face to face seminars
• Nutrition consultations
• Affiliate marketing with prominent brands such as sportswear and supplement brands
• Personal trainer tutor for a training provider
• Workout guides or ebooks
• Speaking at fitness or educational events

You also need to find your personal training target market . 

Something holistic like ‘gym goer’ is too broad and will hinder your ability to create marketing strategies and develop your business.

Your target market is the ideal customer and should be directly linked to the services you’re offering. 

You need to be able to show why you’ve chosen this demographic and how your product or service answers their specific needs.

Again, the more specific you can be the better. Some examples include:

• People with physical health conditions or impairments
• People with long term health conditions during rehabilitation 
• Women under 30 looking for postnatal classes
• Athletes looking for strength and conditioning training

We’ve written our own personal trainer business plan example for this particular section that you can use as a template:

My business offers one-to-one, bespoke, personal training sessions for women who are 40 years of age or older.  My services predominantly focus on helping women use exercise and nutrition to deal with the symptoms and stresses of menopause. My research suggests there is a huge need for a combination of services such as mine, offering nutrition and exercise programmes to help women with some of these issues. All of my qualifications uniquely equip me to work with this demographic to provide a much needed service. I offer nutrition sessions one-to-one, building recipes and selling them as a recipe guide, or working with individual clients to build bespoke nutrition plans. I also offer personal training sessions one-to-one or in groups with other women of the same age or same symptom experience.  Because of how common these issues are in this demographic there’s also a huge demand for seminars and educational sessions in partnership with women’s charities and other healthcare professionals. I provide consultancy on these issues as well as being available for talks and seminars online or in-person for various institutions.

This business plan template for a personal trainer company can be used as a jumping off point and fleshed out for your own brand!

The next thing you will need to perform for your personal trainer business plan is SWOT analysis.

Personal trainer SWOT analysis is vital for determining what you’re doing well and if there’s any sticking points, preventing your business from growing and developing as it should. 

SWOT stands for:

• Strengths – these are the elements you think makes you stand out as a PT making your business unique 
• Weaknesses – this is where you’ll reflect on any areas for improvement or development 
• Opportunities – building on the above, decide on actions that can be taken to improve your business and develop your brand
• Threats – this last step is to assess whether there’s anything stopping these actions from being taken or potential disruptions to how you might want to grow and develop your business

By performing these steps you’ll have an idea of how you can promote your USP and reinforce the other sections of your business plan, realising what gap you’re filling in the market.

You’ll also be able to identify any room for improvement and things that you can do to allow your business to grow.

This will help you by identifying exactly what your next moves are and how you can grow your business moving forward.

This will also help to show potential investors that you’re aware of the challenges your business might face and how you’re prepared to meet them and adapt your business accordingly.

This makes you seem like a more trustworthy investment and somebody who’s aware of how best to return on that investment and grow your business and income!

Step 5: Outline Your Marketing Strategies in Your Personal Trainer Business Plan

Another vital part of a business plan for any personal trainer is outlining your marketing strategies. 

This is vital for both you and any potential investors or collaborators. Here, you’ll outline the specific techniques and campaigns you will use to grow your business and gain new clients!

Showing your marketing plan will also reinforce your understanding of your target market because the particular strategies you use should be dictated by who you’re marketing to.

Identifying Your Target Market

If you’re writing a business plan to open a personal training studio , what’s the age range of your prospective clientele?

As we mentioned earlier, you need to make sure you’re as specific as possible with your target market.

The more specific you can be about the demographic the more specific you can be in targeting them, based on their behaviour and interaction with different platforms.

Using Social Media Platforms Relevant to Your Target Market

You need to make sure you’re aware of which platform is most used by your target age range. 

This is so that you can demonstrate that you understand the best way to target this specific audience with your marketing. 

If you’re looking to target an older age range, you may want to get clients from Facebook , as the social media site  tends to be used by an older generation of users.

If you’re targeting young women, for example, you should target platforms such as TikTok and Instagram that are dominated by this younger demographic.

However, some platforms such as Google are frequented by everyone and are a worthy investment no matter your target market.

Using Ads on Social Media

You should also include information about any existing personal trainer marketing strategies you’ve implemented. 

This will show your progress and illustrate your understanding of including this in your SWOT analysis and your awareness of how best to reach your target market.

You can include a screenshot of any existing ads you have on social media but you also need to ensure you include details of any spending and your projected spends on future strategies.

You should also detail any spending you’ve already done for advertising and marketing efforts.

This should include the costs for the maintenance of your existing marketing strategies, as well as any projections for future ones such as getting PT referrals or affiliate marketing.

Showing the Impact of Your Marketing Strategies

You should also make sure you include figures you have about the impact of any existing strategies you have in place.

For example, you might show the reach and engagement of certain ads you’ve had on social media platforms.

This will show what’s worked already and support any request for funds if you can show how and to what end your budget for marketing has worked.

In terms of showing what you’ve already done, this might be simply including a screenshot of what you’ve already spent on your advertising and any leads or impressions generated as a result.

For example, here’s an image of the leads generated by our own Facebook ads within a month:

And here’s what it might look like to show what you’ve spent in order to generate those leads:

This will show a potential investor that your existing spends have been successful and will be considered in terms of how much you can borrow or get.

This way you’re showing that what you’ve spent already has been successful and what you need to continue to spend in order to maintain that success.

However, you may not have already done any marketing in this way. If you’ve worked in a gym chances are you have to promote your own services but you might not have been solely responsible for things like ads and email marketing. 

If you’re just starting out, and this is the case, you should just include projections based on your market research.

Make sure to focus on the aforementioned factors, including any financial projections you can make. 

This way you’re still showing you’re aware of exactly what you need to do and what you need to monitor to have a successful marketing campaign!

If you found this section helpful, you can find out more about marketing your personal trainer business with some of our other articles below:

• Strategies for Personal Trainer Lead Generation
• How to Use Google My Business as a Personal Trainer
• Personal Trainer Social Media: Ideas, Examples & Schedule

Step 6: Include Your Financial Plan and Projections in a Personal Trainer Business Plan

If you’re trying to secure money from a third party for your business, probably the most important sample of your personal trainer business plan is your financial projections.

The level of detail you include will depend on where you’re trying to secure funding from and how far into your business you are.

For example, this will look different for a personal training studio business plan than if your services are online or from home. 

It will also depend on some of the other features from our personal trainer business plan examples, such as marketing.

If you’ve only just started then your marketing costs will be projections rather than the screenshots we included in our own personal trainer business plan sample. 

You’ll need to detail not only what your expenses are or will be, but exactly how you see your business making and maintaining a steady financial flow.

No matter what your brand is, when you’re writing a personal trainer business plan you need to make sure you include the following crucial elements:

• An income statement
• A balance sheet
• A cash-flow statement

We’ll run through each of these now so you know exactly what they entail and why they’re important for any successful personal trainer business plan.

An Income Statement 

An income statement is a crucial part of any business plan template and a personal trainer business is no exception.

This is a statement that shows how much money you’ve made after your expenses and taxes are deducted from your income. 

Any business will keep this anyway for tax purposes and it can be helpful to have those numbers in front of you when you’re looking at ways to grow or streamline your business.

This is especially useful for anybody looking to invest or support your business financially because it shows your business’s profit and success.

It will also show any losses made and where they’ve come from so you can make any alterations.

This will inform and reinforce other parts of your personal trainer business plan. For example, having these figures ready will help you with your SWOT analysis.

Throughout your career you will have to complete an income statement for your business every fiscal quarter.

However, when you’re starting out, and for the purposes of the personal training business plan, you should do one every month for a year where possible.

This will also depend on your personal trainer business registration because your taxes will depend on whether you’re a sole trader or a limited company.

You should check this or use a business plan template for your personal trainer income statement.

A Balance Sheet

Your balance sheet is a calculation of what you have versus what you owe, giving a sum that shows the equity of your business. 

On one side it will list your business assets, which are things you own and could be liquidated and turned into cash. On the other side it will show liabilities, which are what you owe.

Most people will have a mixture of short and long term assets, called ‘current’ and ‘noncurrent’. 

Current assets are those which you could turn into cash within the year so either cash you currently have or accounts receivable (invoices from clients who are yet to pay).

Noncurrent assets are those which you don’t expect to liquidate in the near future.

This includes things like equipment or, if you’re writing a personal training studio business plan, you’d include property on this list too.

This is only in the list of assets if you own the property, though. If you’re renting a space or you’re paying off a mortgage, this would be in the liabilities section.

Liabilities will mostly be related to starting your business and any loans or any costs you got on finance.

Being able to show a healthy balance of these two things is a vital part of your business plan as a personal trainer because it shows the financial health of your company.

Showing that these things are well balanced will demonstrate to a bank or any potential investors that you’re a trustworthy business and will be financially stable enough to repay any money lent.

You should subtract the amount of liabilities from your assets to show the equity of your company.

A Cash Flow Statement 

Any business plan template for a personal trainer business should also include a cash flow statement. 

This is similar to an income statement but instead of just showing how much money you have after your outgoings this calculates the ‘flow’, i.e how much you have consistently coming in and out of your business.

Ideally, you want to be able to show that the flow of money is always positive, meaning you take in more money than you’re spending on expenses. 

Including this in your business plan serves a similar purpose to an income statement in regards to the SWOT analysis too.

Having these figures showing the cash flow will help you identify what’s working best to make money as a personal trainer , and where you could improve or cut back on expenses. 

The cash flow statement should show where your money is low and where there may be a surplus, meaning you have some opportunity to spend or redistribute some funds.

Having these figures will not only help you adjust your business but will also give a good indicator to investors or potential lenders of your financial stability as a business.

Step 7: Conclude Your Personal Trainer Business Plan with a Closing Statement

Last but not least, you should end your personal trainer business plan with a closing statement.

This will serve a similar purpose to your summary from step one but you can now summarise based on everything from the other sections.

This will act as a conclusion and an indication of where your business is up to and what you see as the next important steps.

This will help you to decide what you want to do with your business and the most immediate concerns and actions you need to take.

This will also act as an indicator to investors and lenders that you understand and know what to do with the data from previous sections.

If you can assess your business and read through your PT business plan to make some decisions, this reinforces your understanding of your business and your trustworthiness as a business owner!

After all, in any sample personal trainer business plan this is your opportunity to summarise your successes and illustrate that you understand how to fix any issues, and adjust accordingly.

Before You Go!

Hopefully now you’ve seen our personal trainer business plan examples, you feel ready to start writing your own!

Don’t forget you can grow your business by learning new expertise and skills and offering new services. You can do this with our  Level 4 Sports Nutrition qualification .

Find out more by getting in touch with our team today and download our course prospectus to see how else you can continue to grow your business.

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Personal Training Business Plan With Examples & Templates

Published by caroline @ wellness creative co on 14 june 2023 14 june 2023.

Writing a personal training business plan can seem a bit daunting. Most PTs love fitness and programming but aren’t so keen on the admin side. The good news is it doesn’t have to be difficult – with the right guidance and some practical examples to follow, it’s actually pretty easy.

In this article – learn how to write a personal training business plan in 7 simple steps (with samples, templates, and a downloadable checklist).

• Why write a business plan?
• 7 key elements
• Templates & examples
• Downloadable PDF checklist

We’re a team of qualified personal trainers and fitness coaches with 15+ years of industry experience , so we know first-hand what works (and what doesn’t!). We’ve trained other fitness professionals in sales, marketing, and business growth, so our strategies are tried and tested.

Why Write a Business Plan?

If you want your personal training business to be successful, then it’s vital to have a plan. It’ll help you secure investor funding or a business loan , which many PTs require in order to get off the ground.

But even if you don’t need the start-up finances, writing a plan makes you more likely to succeed. In fact, research shows that business plans double your chance of success . So, it’s really a no-brainer if you’re serious about being successful.

Here are a few of the reasons why creating a business plan is important…

• It crystallizes abstract thoughts and ideas into something tangible
• Helps you communicate your business concept in a way others will understand easily
• Required to secure funding from investors and banks
• Provides a structured plan to work through
• Helps you decide which areas to spend money on and where not to invest
• Ensures you understand what you’re letting yourself in for in terms of money, time, and effort

Whether you want to go freelance, become a mobile PT, start a personal training studio, or your own gym , you’ll definitely need a plan.

What To Include In a Personal Training Business Plan

Writing a personal training business proposal might sound daunting but this 7-step guide makes it easy . It’ll walk you through the exact process to follow so you’ll have your plan completed in no time. Here’s an overview of what you need to include…

• Executive summary
• Industry and market analysis
• Business overview
• Services offered
• Sales and marketing strategy
• Financial details
• Implementation plan

Now let’s look at each of these sections in more detail…

1. Executive Summary

Get straight to the point – why should the bank or investors lend your business money? Include your mission, key financial info, and unique selling points. Although it goes at the beginning of your plan, you should prepare this section last.

2. Industry & Local Market Analysis

Demonstrate potential – show that the fitness market and personal training industry are growing and there’ll be a strong demand for your services. Include research statistics, competitor info, and relevant government initiatives.

3. Business Overview

Summarise the business – objectives, location, ownership, legal status, personnel structure, and operations.

4. Services

The fun part – describe the different services you plan to sell including the packages and pricing structure . This could be in-person PT sessions, online programs , specialist workshops, fitness products, etc.

5. Sales & Marketing Strategy

How you’ll attract clients – explain your brand positioning and outline your personal training marketing plan by listing the activities you’ll do to generate revenue , attract clients , and promote your PT business .

Fitness Marketing & Lead Generation Roadmap

Your All-in-One Toolkit to Attract, Engage & Convert More Clients

6. Financial Information

Time to open a spreadsheet – potential investors and banks aren’t just interested in your figures. They’ll want to know how you arrived at those figures so show your calculations. Include breakdowns of profit and loss, cash-flow, breakeven figures, and the capital expenditure needed for start-up. Project 12, 36, and 60 months ahead.

7. Implementation Plan

How you’ll make it happen – provide a step-by-step list of actions you’ll take, including milestone dates.

You might also like… 50 Catchy Personal Training Business Name Ideas or How To Promote a Fitness Business .

Free Fitness Marketing Guide

Learn which fitness marketing strategies produce the best results (so you can focus on what actually works).

Personal Trainer Business Plan Examples & Templates

Looking at a personal training business plan sample can be really helpful as it puts these sections into context. Reviewing examples will give you ideas for how to create and present your own plan.

You obviously don’t want to copy another plan since the details will be unique to your business. But the following example plans can be a useful reference for personal trainers…

• Dragon Fitness Training  produced this interesting personal trainer business plan as an academic exercise.
• Catalyst Fitness  created this CrossFit business plan with a detailed risk assessment.
• Launceston City Council created this aquatic center and health club business plan.
• The Yoga Lunch Box  offers a comprehensive yet easy-to-read fitness business template.

Creating a business plan is 100% worth the time and effort . It helps you validate demand, maximise profitability, and identify any potential pitfalls early.

This plan will be your playbook for the next 3-5 years so don’t rush the process. It’ll help you secure investor funding or a bank loan if you want to go down this route. Considering how you’ll acquire paying clients and manage cash flow now will ensure you’re well-prepared for life as a fitness business owner.

You might also like… How To Grow a Personal Training Business or The Ultimate Yoga Business Planning Guide & Template .

Downloadable Checklist & More Templates

The best way to write a business plan is to work on it in bite-size chunks . Trying to get the whole thing done in one go is the quickest route to overwhelm.

So, we recommend working on one section each day. This will enable you to complete the whole thing within a week, with zero stress or hassle . To make things easy, we created a handy PDF checklist that walks you through the 7 sections.

You can download it as part of our Fitness Business Start-Up Kit . It includes marketing plan templates, business name ideas, sales scripts, and loads more resources.

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.

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Personal Training Business Plan Template

Written by Dave Lavinsky

Personal Training Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their personal training companies. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a personal training business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Personal Training Business Plan?

A business plan provides a snapshot of your personal training business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Personal Training Business

If you’re looking to start a personal training business or grow your existing personal training company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your personal training business to improve your chances of success. Your personal trainer business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Personal Training Businesses

With regards to funding, the main sources of funding for a personal training business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for personal training companies.

Finish Your Business Plan Today!

How to write a business plan for a personal training business.

If you want to start a personal training business or expand your current one, you need a business plan. The business plan outline below details the necessary information for how to write each essential component of your personal training business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of personal training business you are running and the status. For example, are you a startup, do you have a personal training business that you would like to grow, or are you operating a chain of personal training businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the personal training industry.
• Discuss the type of personal training business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of personal training business you are operating.

For example, you might specialize in one of the following types of personal training businesses:

• Mobile personal trainer: This type of business involves traveling to the client’s home, a park, or another location that is convenient for the client to provide personal training sessions.
• In-home personal trainer: This type of business is operated out of the trainer’s own home. This type of business may be great for trainers that have their own equipment.
• Online personal trainer: This type of business involves providing training one-on-one or group sessions online live or via pre-recorded webinars.
• Gym trainer: This type of personal training business operates out of a gym that allows the trainer to work with their own clients at the gym.

In addition to explaining the type of personal training business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of clients served, the number of sessions provided with positive outcomes, reaching $X amount in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the personal training industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the personal training industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your personal trainer business plan:

• How big is the personal training industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your personal training business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your personal trainer business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of personal training business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other personal training businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of trainers, coaches, gyms, and fitness programs. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of personal training business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for clients to acquire your services?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a personal training business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of personal training company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide lifestyle training, boot camps, or performance training services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your personal training company. Document where your company is situated and mention how the site will impact your success. For example, is your personal training business located in a busy retail district, a business district, a standalone gym, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your personal training marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your personal training business, including answering calls, planning and providing training sessions, billing customers and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth session, or when you hope to reach $X in revenue. It could also be when you expect to expand your personal training business to a new city.

Management Team

To demonstrate your personal training business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing personal training businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a personal training business or successfully running a small fitness class.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 5 clients per day, and/or offer group training sessions? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your personal training business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a personal training business:

• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your gym location lease or testimonials from happy customers.

Personal Training Business Plan Template PDF

You can download our personal training business plan PDF to help you get started on your own business plan.   Summary Writing a business plan for your personal training business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the personal training industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful personal training business.  

  OR, Let Us Develop Your Plan For You Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business planning advisor can create your business plan for you.   Other Helpful Business Plan Articles & Templates

Create a Personal Trainer Business Plan in Six Steps

My personal training career began, as so many do, at a big box gym.

I worked my way up to management, then regional management, and eventually struck out on my own. Soon I opened a small gym, which progressively grew into a bigger gym over the next six years.

A natural evolution maybe, but no accident. It happened because I had a plan.

A business plan helps you stay focused. It puts you in control, leading you where you want to go, so you’ll end up happier and wealthier.

Yet lots of trainers don’t think to make one, or assume they don’t need one. You do. Taking the time to carefully craft a business plan can give you an edge, regardless of where you are in your career.

To help you get started, I’ve outlined a personal trainer business plan template with six basic steps:

Step 1: Write your mission statement

Step 2: assess the fitness industry and your competition, step 3: map out your revenue streams, step 4: plan for operating costs, step 5: create your sales and marketing plan, step 6: honestly assess your risk.

We’ll hit each of those in a moment, and share a downloadable worksheet for you to craft your own business plan. But first, you probably have a few questions.

What is a personal trainer business plan?

A personal trainer business plan is a written description of your business’s future. Think of it as your North Star. It will help guide every aspect of your business: services, products, people, location, competition, costs, and income.

Who needs a personal trainer business plan?

Anyone who makes a living as a personal trainer. Don’t wait until you’re self-employed. It’s never too early to think about your future trajectory, even if you’re still a gym employee.

What is a personal trainer business plan used for?

A business plan articulates what you do and why you’re doing it. Having it in writing helps you stay focused.

But depending on your needs and goals, you might also use it to impress potential investors, attract employees or customers, or deal with suppliers.

How long should a personal trainer business plan be?

A typical plan is about 10 to 20 pages, but there’s a lot of room for variation. It can be as simple as a few notes on the back of an envelope, or as complex as 50 pages with detailed projections and analysis.

What’s the purpose of your plan? If you’re trying to score financing, err on the longer side. But if it’s just for you, make it as brief or detailed as you like.

How do you start?

Easy: Just write. Tailor the language to your prospective audience. If you’re writing the plan for yourself, make it as casual as a conversation with a friend. If you’re writing it for a bank or private investor, be more formal. If it’s for clients, be professional, avoiding jargon or slang.

I remember agonizing over my first business plan, making a million revisions. I felt stuck because, as hard as I tried, my plan wasn’t perfect yet.

Then I realized something: Perfection isn’t possible, and you can’t let the pursuit of it keep you from moving forward.

The goal is to think about your personal training business in a more mature way. As you move through your career, stretching your abilities and learning from mistakes, you’ll gain the perspective you need to refine it.

Put another way, as you get better, your plan will too.

Personal trainer business plan template

This is two or three sentences explaining what your company aims to do, and why: “I help THIS group of people do X, Y, and Z. And this is why I do it.”

Don’t skip the second part. Clarifying why you do what you do is essential for setting your business apart. It starts with two things:

• Your core values
• Your training philosophy

Core values are your personal beliefs: who you are, and what you stand for. Your training philosophy is what you believe about training.

Why is training people important to you? Why is the demographic you work with important? What are the two or three most important things you believe about training that are nonnegotiable?

If you can answer those questions, you’ll have a much easier time conveying your value to others, and creating a coaching avatar that helps people connect with you.

READ ALSO:   How to Get More Personal Training Clients

Before you can figure out where you fit in in the fitness industry, you first need to know what that industry looks like. That takes research into the two most relevant market tiers for fitness pros:

To understand what’s happening locally, hop online and look up all the gyms and fitness facilities in your area. Visit a few. Talk to the locals, and pick their brains about what they’re interested in and why they chose their current gym. Gauge sample size.

For a national perspective, you could turn to Google.

Now think about where you fit in, both locally and nationally. What gap do you fill? What do you offer that someone needs but no one else provides? An honest assessment of your strengths and weaknesses will help you find those answers.

Finally, determine your biggest threat. Think you don’t have competition? You do. Look at it this way: In the absence of your product or service, how do people fill that void? Where do they go? What do they buy? That’s your competition.

This one is simple. Just answer one question: How are you going to deliver your service? Will you train clients one-on-one, and also lead a group class a couple times a week? Or will you do small-group training at your gym, and supplement your income with online training ?

Start with only one or two income sources, and see how they work (or don’t work). Maybe you’ll find that one (like online training) generates enough revenue for you to focus on it exclusively. Maybe you’ll find that another (like teaching group classes at 6 a.m.) doesn’t pay well enough for you to continue. Maybe you’ll have so much success with one demographic or style of training that you’ll decide to create and sell a product related to it.

But don’t feel you have  to add revenue streams. Some of the most successful businesses in the world offer only one or two products. A sharp focus lets you excel at one thing. Sometimes that’s better than being kinda good at several.

READ ALSO:   Avoid These Mistakes When Building an Online Training Business

Jot down all the expenses you need to run your business: rent, equipment, insurance, software, business license, and any administrative fees. Add it all up, and you get your operating costs, the minimum income you need to exist. Keep in mind that some percentage of that income will go to taxes .

Now tackle revenue projections. Make a high-low chart, with one column for worst-case scenario, and another for best-case.

Your best-case scenario is what would happen if you absolutely crushed it, and kept a full book of paying clients all year. Your worst-case is the opposite, the least amount you would make if things don’t go according to plan.

Comfortable with those numbers? If not, rejigger the plan until you are.

READ ALSO:   How Your “Freedom Number” Can Give You the Opportunity to Fail

At Fitness Revolution  (where I work), we have something called the Triple-A Marketing Method : Assets, Arsenal, Action plan. Here’s how it works.

• Start with your assets—your skills, talents, and strengths. Maybe you’re really good at videos, or you’re great face to face.
• Now determine your arsenal, the tools you’ll use to deploy those skills. If videos are your thing, social media might be the way you share them. If talking to people is your strength, focus on networking.
• Finally, create an action plan, taking care to define exactly how often you’ll deploy those resources. Maybe you’ll post a new video every week, or attend a networking event once a month.

Over time, you’ll refine this section as you figure out what works and what doesn’t. But this is a good start.

There’s a reason why, in Step 4, I had you draw up a worst-case scenario alongside your sunniest projection. Too many personal trainers are overly optimistic, and write up business plans that assume things will always be awesome.

The problem with projecting 365 days of sunshine is that you’ll be blinded by the imagined glare. You won’t be ready for the bootcamps that get rained out, the clients who move on, the rent that goes up, or the car that breaks down.

Try pretending it’s your friend’s business plan. What would you say to that friend? Even better: Seek feedback from a fitness industry mentor or someone whose business advice you value. A neutral expert can give you much-needed perspective on the realities of running a business in an often-unpredictable world.

That brings us to risk. How much risk is written into your plan, and how much can you tolerate?

If you’re just starting out, your risk tolerance is probably pretty high, simply because you have less to lose. You could also pivot and try something else if your plan doesn’t work out.

But as your business grows, and you have more people who depend on you, the decisions will be harder, and your appetite for risk will probably drop.

Ready to get started? Click here to download our free Personal Trainer Business Plan worksheet.

What happens now?

A business plan is never complete. Even if you never need a detailed, professional version for investors, and you’re the only one who ever sees it, it’s still something you revisit as needed.

Every time your business shifts direction, your financial outlook changes, or you launch a new product, you’ll need to revisit your business plan.

But you don’t have to wait for a major change. Even a successful plan will eventually run its course, and need to be updated. If you think it’s time to revisit your plan, you’re probably right.

David Crump

David Crump is a personal trainer, industry-recognized speaker, and fitness business consultant who helps other fitness professionals grow their business. He is the training and content manager for Fitness Revolution, where he oversees continuing education and all things start-up related. He has helped open at least seven independent fitness facilities in addition to his own, which he ran for six years. You can keep up with him at his website or on Facebook .

50k Followers, 30 Days!  

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Personal Trainer Business Plan Template (FREE)

Get this free personal trainer business plan template to learn how to create a personal trainer business plan. Use the free personal trainer business plan examples and then modify as needed.

Scroll down for a free personal training business plan template, and then be sure to check out our guide on how to create a gym business plan and then utilize the gym business plan template and fitness business plan template to get inspiration for creating your PT business plan.

Remember though, the important part is to get certified and then get started. Don’t delay, what you can start today. Learn how to start a fitness business , and how to start a personal training business , but don’t forget that you technically don’t have to be certified to sell workouts (though you should get certified!) so there are many ways to make money from fitness , one of which is making money selling workout plans online .

Then be sure to find the tools you need to grow a fitness influencer business. From the best software for gym management to the best software for personal training to the best fitness software for fitness influencers , the Exercise.com platform has the tools you need to grow and manage your fitness business.

Sell workout plans online .

Run online fitness challenges .

Create and sell fitness memberships, products, and digital offers.

Manage, message, and market to your leads and customers.

All from your very own custom branded fitness apps .

Get a demo now!

Personal Trainer Business Plan Template

Creating a business plan is a crucial step for personal trainers aspiring to establish a successful fitness business. A well-crafted business plan serves as a roadmap, outlining your goals, strategies, and the steps you need to take to achieve them. It provides clarity on your business model, target market, services offered, marketing and sales strategies, and financial planning. This plan is not only vital for your own reference and guidance but also essential if you’re seeking funding or partnerships.

A comprehensive business plan for a personal trainer should encompass several key components, including an executive summary, market analysis, business structure, services offered, marketing and sales strategies, and financial planning. Below is a detailed template that personal trainers can use as a guide to creating their own business plan.

Executive Summary

• Business Name and Location : Your business name and the location where you will operate.
• Mission Statement : A brief statement outlining your business’s purpose and goals.
• Business Goals : Short-term and long-term objectives for your personal training business.
• Owner’s Background : Your qualifications, experience, and any unique skills that set you apart.

Market Analysis

• Industry Overview : Current state and future outlook of the fitness industry.
• Target Market : Specific demographic and psychographic details of your ideal clients.
• Competitor Analysis : Overview of competitors, their offerings, strengths, and weaknesses.
• Market Trends : Emerging trends in personal training and fitness.

Business Structure

• Type of Business Entity : Whether you are a sole proprietor, partnership, LLC, etc.
• Business Model : How you plan to charge for your services (e.g., hourly rates, package deals).
• Facility and Equipment : Details about your training facility and equipment needs.

Services Offered

• Training Services : Types of personal training services you will offer (one-on-one, group sessions, online coaching).
• Special Programs : Any specialized programs or niche training services (e.g., weight loss, athletic training, rehabilitation).
• Additional Services : Other services like nutrition counseling, fitness assessments, etc.

Marketing and Sales Strategies

• Branding : Your business’s branding strategy, including logo, colors, and overall image.
• Marketing Channels : How you plan to market your services (social media, local advertising, partnerships).
• Sales Techniques : Strategies for selling your services and converting prospects into clients.
• Client Retention Strategies : Methods for retaining clients and encouraging long-term commitments.

Financial Planning

• Startup Costs : Initial costs involved in setting up your personal training business.
• Pricing Strategy : How you will price your services.
• Revenue Projections : Estimated earnings for the first few years.
• Expense Forecast : Ongoing operational costs (rent, equipment maintenance, marketing costs).
• Break-Even Analysis : The point at which your business will start to make a profit.

Additional Components

• Legal and Insurance Considerations : Necessary permits, licenses, and insurance policies.
• Risk Analysis : Potential risks your business may face and how you plan to mitigate them.
• Growth and Expansion Plans : How you plan to grow and scale your business in the future.

This template provides a comprehensive framework for a personal trainer business plan. Tailoring each section to reflect your unique vision, goals, and strategies will result in a robust and effective business plan, guiding your venture towards success.

• Personal Trainer Marketing
• Personal Trainer Mission Statements
• Personal Trainer Insurance
• Best Personal Trainer Software

#1 Example Mobile Personal Training Business Plan

“Fit On The Go” is a mobile personal training business catering to busy professionals and parents who struggle to find time for gym visits. Our mission is to bring customized fitness solutions directly to clients, offering convenience, flexibility, and personalized attention. We aim to tap into the local market of working professionals in urban areas, delivering tailored workout sessions at their homes, offices, or outdoor spaces.

• Type : Sole Proprietorship
• Business Model : Charging clients on a session-by-session basis or through monthly packages.
• Facility and Equipment : No fixed facility; equipment is portable and suitable for various environments.
• Training Services : One-on-one and small group training sessions, including strength training, cardio, and flexibility workouts.
• Special Programs : Corporate wellness programs, post-natal fitness, senior fitness.
• Additional Services : Basic nutritional advice and online support.
• Industry Overview : Growing demand for personalized and convenient fitness options.
• Target Market : Busy professionals aged 30-50, new parents, and corporations.
• Competitor Analysis : Other local personal trainers and fitness apps.
• Market Trends : Increasing interest in health and well-being, especially post-pandemic.
• Branding : Professional, approachable, and tailored to busy lifestyles.
• Marketing Channels : Social media marketing, local networking events, partnerships with local businesses.
• Sales Techniques : Free first sessions, referral incentives.
• Client Retention Strategies : Personalized progress tracking, flexible scheduling.
• Startup Costs : Minimal – mainly for equipment and marketing.
• Pricing Strategy : Competitive pricing with discounts for package purchases.
• Revenue Projections : Aim to achieve a steady client base within the first year.
• Expense Forecast : Ongoing costs including travel expenses, equipment maintenance, and marketing.
• Break-Even Analysis : Expected within the first six months.

Read More: Mobile Fitness Business Guide

#2 Example Boutique Personal Training Studio Business Plan

“Elite Fitness Studio” is a boutique personal training studio located in a high-end neighborhood, focusing on providing exclusive, high-quality fitness experiences. Our goal is to create a community of fitness enthusiasts who value personalized attention, state-of-the-art facilities, and a supportive environment.

• Type : Limited Liability Company (LLC)
• Business Model : Membership-based with additional charges for personal training sessions.
• Facility and Equipment : Well-equipped studio with modern fitness equipment.
• Training Services : Individual and small group personal training, specializing in weight loss, muscle building, and athletic performance.
• Special Programs : Wellness retreats, fitness workshops, and seminars.
• Additional Services : In-house nutritionist consultations, physiotherapy services.
• Industry Overview : Increasing demand for exclusive and specialized fitness services.
• Target Market : Affluent individuals aged 25-55, athletes, and fitness enthusiasts.
• Competitor Analysis : Other high-end fitness studios and luxury gyms.
• Market Trends : Personalization in fitness and holistic health approaches.
• Branding : Luxurious, exclusive, and results-driven.
• Marketing Channels : High-end local magazines, community events, influencer partnerships.
• Sales Techniques : Membership exclusivity, premium pricing.
• Client Retention Strategies : Customized fitness plans, member-only events, loyalty rewards.
• Startup Costs : Significant – for studio setup, equipment, and initial marketing.
• Pricing Strategy : Premium pricing reflecting the exclusivity and quality of services.
• Revenue Projections : Gradual growth with an expansion of services and client base.
• Expense Forecast : High, including rent, equipment maintenance, staff salaries, and marketing.
• Break-Even Analysis : Expected within the first 18 months.

Read More: Best Boutique Fitness Studio Software

#3 Example Online Personal Training Business Plan

“Virtual Fitness Coach” is an online personal training business providing remote fitness coaching and virtual workout sessions. We focus on offering convenient, accessible, and customized fitness solutions to individuals globally, utilizing technology to bridge geographical gaps.

• Type : Partnership
• Business Model : Subscription-based online services with various tiered plans.
• Facility and Equipment : Home office setup with necessary tech equipment for virtual sessions.
• Training Services : Live virtual training sessions, pre-recorded workout programs.
• Special Programs : Weight loss challenges, fitness boot camps, yoga and mindfulness sessions.
• Additional Services : Online nutrition coaching, fitness blogs, and webinars.
• Industry Overview : Surge in demand for online fitness services.
• Target Market : Tech-savvy individuals, those with limited access to gyms, global clientele.
• Competitor Analysis : Other online fitness platforms and apps.
• Market Trends : Digital transformation in fitness, growing popularity of home workouts.
• Branding : Modern, accessible, and tech-friendly.
• Marketing Channels : Social media advertising, content marketing, online fitness communities.
• Sales Techniques : Free trials, tiered pricing plans.
• Client Retention Strategies : Engaging online community, regular program updates, personalized feedback.
• Startup Costs : Moderate – mainly for software, website development, and initial marketing.
• Pricing Strategy : Subscription-based with different tiers for various needs.
• Revenue Projections : Aim for global reach and a substantial subscriber base within the first year.
• Expense Forecast : Moderate, including website maintenance, marketing, and software subscriptions.
• Break-Even Analysis : Projected within the first 12 months.

Each of these fitness trainer business plans caters to different market segments and operational models, offering a diverse range of services and experiences. Personal trainers can adapt these templates to align with their specific goals, target audience, and available resources.

Read More: Best Online Fitness Coach Software

The Importance of Having a Business Plan as a Personal Trainer

Welcome to our comprehensive guide on creating a successful personal trainer business plan. In this article, we will explore the importance of having a business plan as a personal trainer, delve into the key elements to include in your plan, and provide detailed insights into various aspects of running a thriving personal training business.

Looking to start your own personal training business? This comprehensive personal training business plan template will guide you through the process, helping you outline your goals, target market, marketing strategies, financial projections, and more.

As a personal trainer, having a well-defined business plan is crucial to your success. It serves as a roadmap that outlines your goals, strategies, and tactics for achieving them. A solid business plan helps you stay focused, organized, and accountable. It allows you to clearly articulate your mission, vision, and unique value proposition to potential clients, partners, and investors.

Furthermore, a business plan helps you foresee challenges and identify opportunities in the ever-evolving fitness industry. It allows you to devise strategies to effectively navigate market fluctuations, competition, and changing consumer preferences. Ultimately, a well-crafted business plan sets the foundation for your personal training business and increases your chances of long-term success.

One key benefit of having a business plan as a personal trainer is that it helps you establish a clear financial strategy. By outlining your revenue streams, expenses, and pricing structure, you can ensure that your personal training business remains profitable. Additionally, a business plan allows you to set financial goals and track your progress towards achieving them, providing you with a benchmark for success.

Another advantage of having a business plan is that it enables you to effectively market and promote your personal training services. With a well-defined target market and a comprehensive marketing strategy, you can identify the most effective channels to reach potential clients. Your business plan can also include a detailed analysis of your competition, allowing you to differentiate yourself and highlight your unique selling points.

Key Elements to Include in Your Personal Trainer Business Plan

A comprehensive personal trainer business plan should consist of several key elements. These include:

1. Executive Summary: Summarize your business concept, mission statement, and unique selling proposition. This section provides an overview of your plan and entices readers to continue reading.

2. Company Description: Outline your personal training business, including its legal structure, location, services offered, and target market.

3. Market Analysis: Conduct thorough market research to gain insights into your target market, competitors, and industry trends. Analyze the demand for personal training services in your area and identify gaps you can capitalize on.

4. Marketing and Sales Strategies: Detail your marketing and advertising tactics, such as online and offline promotion, partnerships, and referrals. Create a pricing structure that reflects the value you provide and consider offering introductory packages or discounts to attract new clients.

5. Organizational Structure: Define your business’s organizational structure, roles, and responsibilities. If you plan to hire additional trainers or administrative staff, outline their job descriptions and qualifications.

6. Financial Projections: Create a comprehensive financial plan that includes startup costs, revenue projections, expense forecasts, and cash flow analysis. This section helps you understand the financial feasibility of your business and secure funding if needed.

7. Operations and Systems: Develop strategies for efficient operations, such as scheduling, client management, and record-keeping systems. Establish key performance indicators (KPIs) to track your business’s performance and identify areas for improvement.

8. Risk Assessment: Evaluate potential risks and challenges that may impact your personal training business. Identify strategies to mitigate these risks, such as obtaining appropriate insurance coverage, implementing safety protocols, and developing contingency plans.

9. Professional Development: Outline your commitment to ongoing professional development and staying up-to-date with industry trends and certifications. Include plans for attending workshops, conferences, and continuing education courses to enhance your skills and knowledge as a personal trainer.

Defining Your Target Market and Identifying Your Niche

Before diving into the details of your business plan, it’s crucial to define your target market and identify your niche as a personal trainer. Understanding your ideal clients’ demographics, psychographics, and fitness goals will help you tailor your services and marketing efforts to attract the right audience.

When defining your niche, consider your expertise, passion, and unique selling proposition. Are you passionate about weight loss? Do you specialize in strength training for athletes? Identifying your niche allows you to position yourself as an expert in a specific area and stand out from the competition.

Conducting Market Research for Your Personal Training Business

Thorough market research is essential for developing a successful business plan as a personal trainer. It provides insights into your target market’s needs, preferences, and willingness to pay for your services. Start by analyzing the local fitness industry, demographics, competition, and consumer trends.

Utilize online research tools, conduct surveys, and talk to potential clients to gather data on their fitness goals, challenges, and expectations. This information will help you fine-tune your services, pricing, and marketing strategies to meet your target market’s demands effectively.

Setting SMART Goals for Your Personal Trainer Business

To ensure the success of your personal trainer business, it’s crucial to set SMART goals – Specific, Measurable, Attainable, Relevant, and Time-bound. SMART goals provide clarity and direction, allowing you to track your progress and make necessary adjustments.

For example, instead of setting a vague goal like “increase revenue,” a SMART goal would be “increase monthly revenue by 15% within six months through targeted marketing campaigns and client retention strategies.” SMART goals provide clear metrics and timelines, enabling you to stay focused and motivated.”

Developing a Strong Value Proposition for Your Services

Your value proposition is what differentiates you from other personal trainers in the market. It highlights the unique benefits and value that clients will receive by choosing your services. Develop a clear and compelling value proposition that resonates with your target market.

Consider factors such as your training philosophy, certifications, experience, and any specialized services or equipment you provide. Communicate your value proposition effectively through your marketing materials, website, and in-person consultations to attract and retain clients.

Creating a Pricing Structure that Reflects the Value You Provide

Determining your pricing structure is a critical aspect of your personal trainer business plan. It should strike a balance between your financial goals and the perceived value of your services. Research industry standards and competitors’ pricing while considering your unique value proposition.

Take into account factors such as your experience, certifications, location, overhead costs, and the target market’s willingness to pay. Consider offering tiered pricing options, package deals, or monthly memberships to cater to different client needs and budgets.

Mapping Out Your Marketing and Advertising Strategies

Marketing and advertising are crucial for attracting clients and growing your personal training business. Develop a comprehensive marketing plan that incorporates both online and offline strategies to reach your target audience effectively.

Consider leveraging digital marketing channels such as social media platforms, search engine optimization (SEO), email marketing, and content creation. Offline tactics like networking events, local partnerships, and referrals can also play a significant role in generating leads.

Building an Effective Online Presence for Your Personal Training Business

In today’s digital age, having a strong online presence is paramount for any business, including personal trainers. Develop a professional website that showcases your services, testimonials, success stories, and contact information.

Optimize your website for search engines to increase its visibility in organic search results. Utilize social media platforms to engage with potential clients, share valuable content, and promote your services. Consider creating a blog, producing educational videos, or starting a podcast to establish yourself as an industry expert.

Leveraging Social Media to Attract and Engage Clients

Social media platforms provide an excellent opportunity to connect with potential clients and nurture relationships. Identify the platforms most popular among your target market – whether it’s Facebook, Instagram, Twitter, or LinkedIn – and develop a social media strategy accordingly.

Regularly post engaging and educational content, such as workout tips, motivational quotes, success stories, and client transformations. Encourage client testimonials and user-generated content to build trust and credibility. Interact with your audience by responding to comments, direct messages, and inquiries promptly.

Networking and Collaborating with Other Fitness Professionals

Networking and collaborating with other fitness professionals can open doors to new opportunities and expand your client base. Attend industry conferences, seminars, and workshops to meet like-minded individuals and potential referral partners.

Consider collaborations with other fitness trainers, nutritionists, physical therapists, or wellness centers. Cross-promote each other’s services, refer clients, or organize joint events or workshops. Collaborations not only widen your reach but also enhance your credibility and expertise through association with other professionals.

Establishing Partnerships with Complementary Businesses in the Health and Wellness Industry

Identify complementary businesses in the health and wellness industry that share a similar target market. Establish mutually beneficial partnerships to cross-promote each other’s services and expand your reach.

For example, partner with local gyms, yoga studios, or health food stores to offer exclusive discounts or joint promotions. Consider guest blogging or speaking engagements to share valuable content with their audience, generating both visibility and credibility for your personal training business.

Creating an Effective Sales Funnel to Convert Leads into Clients

An effective sales funnel helps guide potential clients from awareness to becoming paying clients. Implement a step-by-step process that nurtures leads and encourages them to take action.

Start by offering valuable content, such as free workout guides or educational webinars, to capture leads’ contact information. Nurture those leads through regular email communication, providing additional value and showcasing your expertise. Offer introductory sessions, consultations, or free trials to convert leads into paying clients.

Providing Exceptional Customer Service to Retain Clients and Generate Referrals

Providing exceptional customer service is key to retaining clients and generating referrals. Ensure your clients feel valued, supported, and motivated throughout their fitness journey.

Offer personalized training programs, regular progress tracking, and frequent communication to demonstrate your commitment to their success. Encourage client feedback and testimonials to showcase the results and satisfaction of your clients. Word-of-mouth referrals from satisfied clients are one of your most powerful marketing tools.

Implementing Systems and Processes to Streamline Operations and Improve Efficiency

Efficient operations are essential for running a successful personal training business. Implement systems and processes that streamline administrative tasks, client management, and scheduling.

Utilize client management software to track client progress, schedule appointments, and send reminders. Automate email marketing campaigns to nurture leads and engage with clients. Consider outsourcing tasks like accounting or social media management to free up your time for client-focused activities.

Managing Finances and Tracking Key Performance Indicators (KPIs)

Effective financial management is crucial for the long-term success of your personal training business. Track key financial metrics such as revenue, expenses, profitability, and cash flow to identify areas for improvement.

Consider hiring a professional accountant or utilizing accounting software to ensure accurate bookkeeping and compliance. Regularly review your financial performance against your goals and make necessary adjustments to stay on track.

Developing a Growth Strategy for Scaling Your Personal Training Business

Once your personal training business is thriving, it’s essential to develop a growth strategy to maximize its potential. Assess opportunities for expansion, such as adding additional trainers, offering specialized programs, or opening new locations.

Set new goals, revise marketing strategies, and invest in continuous professional development to stay ahead of industry trends. Explore the potential of online training, group classes, corporate wellness programs, or partnerships with corporate gyms to expand your reach and client base.

Staying Up-to-Date with Industry Trends and Continuing Professional Development (CPD)

The fitness industry is constantly evolving, with new trends, techniques, and research emerging regularly. Stay updated with the latest industry developments and continuously invest in your own professional development.

Attend industry conferences, seminars, and webinars. Read industry publications, books, and research papers. Pursue additional certifications or specialized training programs to enhance your expertise and stay competitive in the market.

Assessing the Success of Your Personal Trainer Business Plan and Making Adjustments as Needed

Regularly assess the success of your personal trainer business plan and make necessary adjustments to align with changing market dynamics and business goals.

Review your financial performance, client feedback, and marketing efforts to identify areas of improvement. Stay open to feedback and adapt your strategies accordingly. Regularly revisit and update your business plan to reflect your growth and new opportunities.

Congratulations! You’ve completed our comprehensive guide on creating a successful personal trainer business plan. By following these steps and implementing the strategies discussed, you’ll be well on your way to building a thriving and profitable personal training business. Remember to stay focused, persevere through challenges, and always prioritize the needs and goals of your clients.

How do I write a business plan for a personal trainer?

To write a business plan for a personal trainer:

• Executive Summary: Outline your business concept, fitness philosophy, and goals.
• Market Analysis: Research your target market, competition, and fitness trends.
• Services and Pricing: Detail the training services you offer and pricing structure.
• Marketing Strategy: Describe how you plan to attract and retain clients.
• Operational Plan: Include how you will operate your business, equipment needs, and any staff requirements.
• Financial Plan: Provide projected income, expenses, and profitability.

How do I make a personal trainer plan?

To make a personal trainer plan:

• Identify Client Goals: Understand what each client aims to achieve.
• Assess Fitness Levels: Conduct initial assessments to tailor the plan.
• Create Custom Workouts: Design workouts that are effective and engaging.
• Nutrition Advice: Offer nutritional guidance if qualified.
• Progress Tracking: Include methods for monitoring client progress.
• How to Design Workout Plans for Clients
• Fitness and Diet Plan Templates to Use with Clients
• Best Personal Trainer Client Tracking Apps

How do you structure a PT business?

Structure a PT business by:

• Business Model: Decide if you’ll work independently, with a gym, or online.
• Services Offered: Determine what types of training and additional services you will provide.
• Pricing Structure: Establish your rates for different services.
• Marketing: Develop a strategy to attract clients.
• Operations: Plan your daily business operations, including scheduling and client management.

Should personal trainers have an LLC?

Personal trainers should consider forming an LLC (Limited Liability Company) for personal asset protection, potential tax benefits, and increased professionalism. It separates personal and business liabilities.

How to make 6 figures as a personal trainer?

To make six figures as a personal trainer:

• Specialize: Offer specialized training or services that can command higher rates.
• Build a Client Base: Focus on client retention and referrals.
• Expand Offerings: Consider online training, group classes, or creating digital products.
• Market Effectively: Utilize digital marketing and networking to attract high-paying clients.
• Continual Education: Keep upskilling to offer the latest and most effective training methods.

Read More: How can I make 6 figures as a personal trainer?

How do I sell myself as a personal trainer?

Sell yourself as a personal trainer by:

• Showcasing Your Expertise: Share your knowledge and successes on social media and in client interactions.
• Personal Branding: Develop a strong personal brand that reflects your training style and philosophy.
• Networking: Build relationships within the fitness community and with potential clients.
• Client Testimonials: Use testimonials and success stories to demonstrate your impact.
• Professional Presence: Maintain a professional online presence and high-quality promotional materials.

How much do personal trainers charge for a workout plan?

Personal trainers typically charge between $50 to $150 or more for a workout plan, depending on the plan’s complexity, customization, and their expertise. Online or template plans may be priced lower.

Read More: How Much to Charge for a Workout Plan

Should I use my name for my personal training business?

Using your name for your personal training business can be effective for personal branding, especially if you aim to build a reputation based on your personal expertise and training style. It can also add a personal touch to your business.

How do you write a business plan for a gym?

Writing a business plan for a gym involves outlining your business concept, conducting market research, detailing the gym’s services and pricing, creating a marketing and operational plan, and providing a financial projection including startup costs and revenue forecasts.

Read More: How to Write a Business Plan for a Gym

What is the purpose of a business plan for a personal trainer?

The purpose of a business plan for a personal trainer is to outline clear business objectives, strategies for achieving them, understand the market and competition, and provide a roadmap for business growth and financial stability.

What is a good mission statement for a personal trainer?

A good mission statement for a personal trainer might be: “To empower clients to achieve their fitness goals through personalized, effective, and sustainable training programs, while fostering a supportive and motivating environment.”

Read More: Best Personal Trainer Mission Statements

How can Exercise.com help me run a personal training business?

Exercise.com can help run a personal training business by providing comprehensive software solutions for client management, workout programming, scheduling, progress tracking, and billing. Its platform streamlines administrative tasks, enhances client engagement, and provides tools for managing and growing your personal training business effectively.

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Personal trainer business plan template

After deciding to launch your personal training business, your next step is to begin writing your business plan. A business plan is an excellent tool to ke

After deciding to launch your personal training business, your next step is to begin writing your business plan. A business plan is an excellent tool to keep you organised, help you avoid mistakes both in the present and down the line, and brings together all the parts of your business to make it succeed. While you will likely make several amendments to your business plan as your business grows, having a solid document with all of your goals and the strategies you want to execute will help you successfully get your personal training business up and running.

To assist you in creating your business plan we have provided you with a template and business plan examples of everything your document should include, what information to cover in each section, and what your business plan can help you achieve. Let's get started.

What is a business plan?

First things first, a business plan is a written document, typically 10-20 pages (depending on your business and how in-depth you go) that details everything one needs to know about your business. It should define your objectives, your business goals, and how you plan to achieve them - meaning how you will grow your business and in what ways.

Essentially it is the roadmap of your business and should clearly detail and state logistics as well as marketing, financial, and operational strategies and forecasts. Although business plans are unique to every business, there is a set structure you can follow to create your own and make it understandable to anyone reading your document.

Why is a business plan important for my personal training business?

Aside from being the document that you will follow to stay on track to achieve your goals, business plans also serve several other important purposes. A well-written business plan can help you attract investments and build your credibility.

When applying for a grant or loan or any type of financial support, often time the body providing you with the funds will ask for a business plan to verify your legitimacy. Business plans can also help you analyse gaps in your business, where you need to improve, and what things you may need to revisit as your business grows.

It's not only good practice to write a business plan, but it also serves as a way to set yourself apart from your competition and show your audience and potential clients how professional you are.

If you have already launched your business without a business plan, don't worry, there is still time to make one. Using our template you can create a strong plan that will establish your business and set you up for success.

The fine details: what to include in your business plan

Although you might be thinking right now, that writing a business plan will be boring, challenging, and that other PT businesses in your area probably already cover a lot of what you will include in your plan, you'd find it interesting to know that business plans are usually never identical because no two businesses are exactly the same, even if it might seem that way. This is why being as specific as possible and clearly detailing what your business is, what it offers, and to who is extremely important. In your business plan you must include the following topics:

• Executive summary

Mission statement

Industry analysis, competitor analysis, customer analysis.

• Marketing plan and analysis

Products and services

Financial plan, facility and location, management team.

These fundamental elements will help shape your plan and provide the exact details and strategies to start your personal training business off on the right track. While you might not have certain elements yet or are still considering whether or not to include certain elements in your personal training business for example a management team or purchase of your own facility, that's no problem. Including details such as your hopes and ideas for your business in the future or why your business will not cover certain areas should still be mentioned in your business plan. This will help give readers a big picture idea of your business and the possibilities for future growth and expansion.

Executive Summary

The first section of your business plan is your executive summary, or a synopsis of your business plan and what the reader of your plan can expect to learn from reading it. Your executive summary should have at least two to three sentences on each of the topics in your business plan, with a clear statement about your financial projections, who your ideal client is, and what you plan to achieve.

A great executive summary will hook your readers and motivate them to continue reading. A poorly executed executive summary will discourage the reader from reading more and leave a poor first impression of your business. Your executive summary should tie together all the following points you will cover in your entire plan and it must be concise and straightforward.

One of the first things an investor or reader of your business plan will look for in your executive summary is your mission statement. The purpose of a mission statement is to state your business's values, what you will achieve, and how you will achieve it. No matter whether you are launching your fitness business as a sole owner or plan to grow an entire company, having a mission statement that is very clear and sharp will let your audience know exactly what your business is all about.

For example, TeamUp's mission statement is:

We empower fitness businesses and their customers by providing the best management software for fitness studios, boxes, and gyms.

Don't worry too much about having the perfect language. The important part is to make sure your reader understands exactly who you serve and how you intend to meet their needs.

The industry analysis section of your business plan explains the positive relativity your new business has to other similar products and services in your industry. In this section, you will give a brief overview of the fitness industry, specifically the personal training industry with a brief history and why this industry exists. You can expand this section with popular trends, common needs in this industry, and how your personal training business would stand out. Use factual data and industry research to support your position and take this opportunity to show you really know what you're talking about as a new business owner entering a very popular sector.

In the competitor analysis, you will provide a more concrete explanation of how your business will differ from other competitors in your marketplace. You should use data and research you have done on your competitors to make factual statements, rather than assumptions, even though you might not know exactly what your competitors are doing differently. You should list out some immediate competitors in your area, their strengths and weaknesses and how you compare, what your business's role will be in the immediate marketplace, and give concrete examples of what you will do differently.

The customer analysis section of your business plan covers who your ideal client is and why your services cover their needs. Being specific in their identification, their demographic, where they are located, and how they spend their disposable income, will help you learn who your ideal client is and how you can attract their business. You should use similar traits and behaviours to describe why that type of person is your ideal client and why your type of service is the best fit for their needs. You can use your details to create realistic profiles for various ideal clients so that investors and your readers can get a great sense of who the exact person you will target is.  

Marketing strategy and sales forecast

In the marketing plan and sales forecast section, you will address how you will attract clients and clients to your personal training business. You will detail your strategies to enter the market and how you intend to grow and target clients to join your business. Your marketing strategy and plan will evolve over time and you will need to update them whenever you are emerging or entering into new markets. But in your initial plan, you should describe what you will do to earn your first clients, how you will communicate, market, and advertise your services, and who your clients would be.

In this section you should also use market trends and data to support how doing those strategies and methods will earn your clients and what your forecasted earnings will be once you have these clients, going as far as to forecast the next five to ten years.

The products and services section of your business plan is where you will describe what you are offering as a personal trainer and personal training business and why. Are you providing small group training , private one to one appointments , plan on teaching group classes, or a combination of all the above? When you know what services you intend to offer you need to clearly explain what they entail and how they are a benefit to your clients.

If you sell any additional merchandise or programming, you need to be specific as to why that is important to your business and offering. If are interested in offering products or services for example online classes and online one-on-one personal training services, nutrition programs, or on-demand content , you should make mention of these in this section and your plan for including these services and products in your offering.

In this section, you should also discuss how you plan to deliver these services to your clients. Will you focus primarily in-person, online, or both? Will you invest in personal training software to provide your clients with an easy to use booking and membership experience? These details help your reader and potential investors understand the customer experience you plan to execute beyond the product or service itself.

Your financial plan is one of the most important parts of your business plan. It is in this section that you will detail how much you expect to both charge and earn for your services as a business and personal trainer. You will also identify how much you intend to spend, if you receive funding what you intend to spend it on for example coaching salaries and perhaps, personal training software , how much you expect to make, and why potential investors should invest in your business. Your financial plan will give both you and the readers of your business plan an expectation and forecast of your profitability both in the present and in the future. Include your budget and what additional costs related to marketing, operations, development and expenditures you foresee your business having.

The facility and location section of your business plan is where you will state where your business will operate. Do you want to open your own gym or studio or rent space from an existing facility or run your training outdoors? Knowing the exact location or type of location where you will run your business is a very important part of 1, assessing your risk and how much insurance you will need and 2, assessing the cost you will incur from rent or a mortgage.

Being as specific in this as possible for the first and second-year stages of your business will help you readers and potential investors understand how you will grow in a specific area or region. Even if you plan to run your business online, taking into account where you will run your online training from and the very specific locations where your clients will be able to train with you is necessary information to include in this section.

The management team section of your business plan is where you will discuss any team members or staff you plan to have when starting a personal training business. Even if you plan to start your business as the only management team member, you can include any plans you have to grow your team in the future or plans to remain a sole trader. You should include fine details such as salary amount, how you will pay and train staff, and how each member of your team or staff will operate, meaning what role they would fulfil, for example, three coaches, one finance manager, one receptionist.

If you are running your personal training business online, you could also include where your management team members might be located or where you plan to have them located if you plan to recruit from a specific area or region.

Start your personal training business plan

While starting your personal training business and writing your business plan might seem like a challenge now, you have all the tools and resources you need to be successful. The rewards for your professionalism, preparedness, and entry into the fitness market will be much greater when you have taken the proper steps to launch your business the right way with a detailed, informed, and solid plan to guide you.

How profitable is a personal training business?

The average amount an entry-level PT can expect to make is $16.70 per hour which equates to about $34,000 per year. But the average income for trainers as a whole is closer to $42,000 per year, with the top 10 percent making in excess of $76,000.

How much do you need to start up a personal training business?

Start-up costs for personal training businesses vary from business to business, but they don't have to start off steep. Getting certified can cost anywhere between $500—$2000. Investing in liability insurance should cost between $200—$300 per year, and factoring in about $1,000 for an initial marketing strategy is also sensible. Should you decide to invest in your own space, rented or owned, that depends entirely on your location and the size of the space you want. If you need assistance earning funds to start your personal training business, check out our guide on applying for business grants for personal trainers .

Once your business plan is written and you're ready to take the next steps towards launching your personal training business, start by signing up for our free trial .

Thanks for reading!

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Personal trainer business plan template + PDF

This guide introduces the advanced AI Business Plan Generator template, meticulously designed for entrepreneurs eager to start or expand their personal trainer business ventures. It's important to note that the names and financial forecasts mentioned in this example are solely for illustrative purposes, serving as educational tools to assist you through your business planning journey. These examples are deliberately chosen to show how you can personalize your own AI-generated Personal Trainer Business Plan, enabling you to navigate challenges and seize opportunities within the personal training industry.

For those seeking a tailored approach, we offer a downloadable 'Personal Trainer Business Plan PDF' . This document is vital for entrepreneurs committed to developing a compelling and effective strategy for launching or enhancing their personal training services. The 'AI Business Plan Generator' acts as a comprehensive guide, providing deep insights into the personal training market. It equips you with the essential tools to adeptly manage and grow your personal trainer business, leveraging the power of AI for unparalleled strategic planning.

How this personal trainer business plan sample was created

Easily craft your personalized personal trainer business plan with our AI Business Plan Generator. Just click 'Generate your business plan' and respond to a series of targeted questions about your personal training venture. Our advanced AI technology will analyze your inputs to create a business plan that aligns seamlessly with the objectives and needs of your personal training operation. This effective and straightforward method takes only 5-10 minutes, yielding a comprehensive and structured plan. Our platform provides the flexibility to modify and perfect your plan, ensuring it precisely captures your unique vision for your personal trainer business. Upon completion, your plan is ready for download, serving as a clear and detailed roadmap for initiating and growing your personal training business. Take advantage of the power of our AI business plan generator, specially tailored for personal trainer businesses, to enhance your strategic planning process.

Personal trainer business plan sample

Executive summary, business description, market research and analysis, swot analysis.

• Organizational Structure and Management Team

Products or Services

Marketing and sales strategy, operations plan, financial projections, risk analysis.

John Doe Personal Trainer, headquartered in the vibrant community of Tampa, Florida, embarks on a mission to redefine personalized fitness and nutritional guidance in the personal training industry. Established by a seasoned personal trainer with over a decade of unparalleled experience in strength, conditioning, and nutrition planning, our business is poised to cater to the evolving fitness aspirations of professionals aged 25-45. This demographic, characterized by their busy lifestyles, diverse fitness goals, and the pursuit of tailored wellness solutions, forms the cornerstone of our target market.

In a sector projected to continue its growth trajectory, with increasing awareness and expenditure on health and wellness, John Doe Personal Trainer stands out through its commitment to bespoke fitness programs. Our services are meticulously designed to meet the individual needs of our clients, encompassing weight loss programs, muscle building, endurance training, and rehabilitation exercises. We distinguish ourselves from competitors by offering one-on-one sessions that prioritize personal attention and measurable results, complemented by comprehensive nutritional planning.

Our market analysis indicates a significant growth opportunity within the Tampa area. The demand for personalized, flexible fitness solutions that align with professional schedules and specific health objectives is on the rise. In response, John Doe Personal Trainer aims to capture a considerable market share by focusing on exceptional service quality, expertise, and client satisfaction. Comparatively, Elite Fitness Co., Total Body Trainers, and Zenith Health Studio, while established, offer a broader, less personalized spectrum of services, thereby presenting John Doe Personal Trainer with a unique market niche to exploit.

At its core, our operational model is built on the principles of efficiency, client-centric service delivery, and continuous improvement. The business operates under a self-employed legal structure, allowing for fluid adaptability to market demands and ensuring a streamlined approach to service delivery. As the sole proprietor and lead trainer, John Doe exemplifies the dedication and expertise that underpins our value proposition, ensuring clients receive the highest quality of service. This operational simplicity is also a strategic asset, enabling rapid decision-making and personalized client relationships.

John Doe Personal Trainer's financial projections over the next five years reflect an optimistic yet attainable growth path. Starting with a revenue of $120,000 in the first year, we anticipate a steady increase to $300,000 by year five. These projections are supported by strategies to expand our client base, introduce new training services, and gradually increase pricing in line with enhanced service offerings. The targeted net profit margins, commencing at 25% in year one and increasing to over 40% by year five, underscore the scalability and profitability potential of our business model.

Our marketing and sales strategy centers around leveraging digital platforms, community engagement, and referral programs to build brand awareness and attract clients. The focus on digital marketing, particularly through social media and a professionally designed website, is designed to showcase our success stories and the tangible benefits of personal training with John Doe. Community initiatives and partnerships will further embed our brand within the fabric of Tampa's health and wellness scene.

In conclusion, John Doe Personal Trainer represents a compelling investment opportunity. With a solid foundation of industry expertise, a clear understanding of our target market, and a strategic approach to growth, we are well-positioned to become leaders in the personalized fitness sector in Tampa and beyond. Our commitment to quality, client satisfaction, and continuous innovation ensures that we not only meet the current demands of the market but are also poised for future successes as we expand our offering and explore new opportunities for service delivery and client engagement.

John Doe Personal Trainer is a burgeoning enterprise headquartered in the vibrant city of Tampa, Florida, a locale recognized for its health-conscious population and bustling professional lifestyle. This personal training business operates within the broad and ever-expanding fitness industry, an arena that has witnessed exponential growth due to the increasing awareness of and commitment to health and wellness across all age groups. Our business prides itself on offering bespoke fitness programs, comprehensive nutritional guidance, and personal, one-on-one training sessions. These services are specially tailored to meet the diverse needs and objectives of our clients, ranging from weight management and muscle building to endurance training and rehabilitation exercises.

The inception of John Doe Personal Trainer was driven by a profound understanding of the challenges faced by our target market—professionals aged 25-45. This demographic often struggles with balancing demanding careers, hectic lifestyles, and personal health. Recognizing this gap, our founder, a certified personal trainer with over a decade of experience in strength, conditioning, and nutrition planning, embarked on this venture. The primary aim was to establish a personal training service that not only addresses the unique fitness goals of each client but also offers the flexibility required to fit into their busy schedules. Since its establishment, John Doe Personal Trainer has steadfastly adhered to its purpose of enhancing the quality of life of our clients through personalized fitness solutions that foster physical well-being, mental resilience, and long-term health habits.

At the core of our business is our mission statement: "To empower individuals to achieve their fitness goals through personalized, innovative, and flexible training programs that integrate seamlessly into their daily lives, thereby promoting a lifelong commitment to health and wellness." This mission underpins every aspect of our operations, from program design and service delivery to client engagement and community involvement.

Legally, John Doe Personal Trainer operates as a self-employed entity, a structure that provides the agility needed to adapt to market demands and client needs quickly. This legal formality is indicative of our commitment to maintaining a personalized and client-centric business model, where the focus remains solidly on delivering quality service and achieving tangible results for our clients.

Looking towards the future, John Doe Personal Trainer is imbued with significant long-term potential. The fitness industry continues to thrive, propelled by a collective shift towards healthier living and the increasing preference for personalized fitness experiences over conventional gym memberships. Our business is uniquely positioned to leverage these trends, thanks to our emphasis on custom fitness solutions and the exceptional qualifications of our owner and lead trainer. Moreover, with plans to expand our client base, introduce innovative fitness programs, and potentially bring on board additional certified trainers, we anticipate not only meeting but exceeding our financial projections in the next 3-5 years.

In conclusion, John Doe Personal Trainer stands at the forefront of the personal training sector in Tampa, offering a service that is not just a response to the growing demand for personalized fitness but a commitment to improving lives through health and fitness. With a solid foundation built on experience, expertise, and a passion for health, and backed by a clear strategic vision for growth and expansion, our business is poised for success and ready to make a lasting impact in the lives of our clients and the broader community.

The personal training industry, valued at approximately $10 billion in the United States, has been experiencing a robust growth trajectory. With an annual growth rate of around 2.8% over the past five years, projections indicate continued expansion, fueled by an increasing awareness of health and wellness. The industry's resilience, even in challenging economic climates, underscores its potential for sustained growth, with forecasts predicting a revenue increase to $12 billion by 2025.

In the Tampa, Florida area, the target market for "John Doe Personal Trainer" encompasses professionals aged 25-45, a demographic that not only represents a significant portion of the population but also exhibits a higher disposable income and a propensity towards health and wellness spending. This segment, comprising approximately 200,000 professionals in the Tampa Bay area, represents a revenue potential of $60 million annually, assuming an average spend of $300 per month on personal training services.

Aiming for a market share target of 1% within the first five years, "John Doe Personal Trainer" seeks to tap into this lucrative market by offering specialized, customized services. This goal translates to securing a clientele base of around 2,000 individuals, a figure that aligns with our capacity and growth forecasts, and could facilitate an annual revenue stream of approximately $600,000 at full market penetration, based on our current pricing strategy.

Customer demographics within our target market skew slightly towards males (55%), with a predominant age range of 30-40 years. This cohort typically possesses a bachelor's degree or higher (70%) and enjoys an average household income of $75,000 - $100,000. Geographically, our target customers reside primarily within the urban and suburban areas of Tampa, locations that are conveniently accessible to our training facility.

Price points in the local personal training industry range from $50 to $100 per hour, with most competitors offering packages that average around $65 per session. "John Doe Personal Trainer" intends to position itself within the premium segment of this range, justifying higher rates through superior service quality, expertise, and personalized program offerings. Our pricing strategy will be tailored to attract the upper tier of our target market, aiming for an average price point of $75 per session.

Compared to key competitors such as Elite Fitness Co., Total Body Trainers, and Zenith Health Studio, "John Doe Personal Trainer" differentiates itself through a focus on customized, one-on-one sessions. While exact figures on competitors' sales volumes and market shares are proprietary, estimates suggest that Elite Fitness Co. leads with approximately 15% market share, followed closely by Total Body Trainers and Zenith Health Studio. Our strategic marketing and quality service delivery aim to capture a substantial portion of the market currently underserved by these entities.

Consumer behavior trends indicate a growing preference for personalized, flexible fitness solutions over traditional gym memberships, a shift partly attributed to recent global events that have highlighted the importance of health and adaptability. An increasing inclination towards comprehensive wellness—incorporating both physical fitness and nutrition—further supports our service offering's relevancy and demand.

Economic indicators such as rising disposable income levels and low unemployment rates in the Tampa area enhance the purchasing power of our target demographic, boosting the feasibility of our premium pricing model. However, regulatory compliance costs, including certification renewals and business licensing, remain a consideration, totaling an estimated $3,000 annually.

Initial investment requirements for "John Doe Personal Trainer" encompass equipment purchase, facility leasing, and marketing efforts, estimated at $50,000. Ongoing operational expenses, including facility maintenance, employee salaries, and marketing, are projected at $10,000 monthly. While the market entry barriers are moderate, our strategic location, specialized service offering, and targeted marketing efforts position us favorably for market entry and growth.

Organizational Structure and Management

At John Doe Personal Trainer, the organizational structure is built to support our mission of delivering personalized fitness and nutritional guidance tailored to meet individual client needs. As a self-employed entity based in Tampa, Florida, the business’s hierarchy is streamlined, focusing on efficiency, client satisfaction, and scalability. The structure is horizontally integrated, emphasizing flexibility and direct communication channels. At the core of this structure is the Owner and Lead Trainer, who oversees all aspects of the business operations, from client training to marketing and financial management. As we grow, this structure will evolve to incorporate new roles and responsibilities, ensuring the organizational framework remains responsive to the changing needs of the business.

Management Team

Owner and Lead Trainer As the heart of John Doe Personal Trainer, the Owner and Lead Trainer brings over 10 years of experience in personal training, specializing in strength and conditioning, nutritional planning, and client relationship management. This extensive background provides a solid foundation for the business, ensuring clients receive the highest level of service. The Owner’s responsibilities encompass overall business strategy, client training programs, marketing initiatives, and financial management.

Staffing Needs

Current Staff Requirements Currently, as a newly established business, the staffing needs are minimal, with the Owner fulfilling the primary roles. However, as client demand increases, the following positions will become necessary:

- Assistant Trainers: Certified professionals who will be trained by the Owner to deliver personalized training programs aligned with our standards. - Nutrition Specialist: A certified dietitian or nutritionist to enhance our service offering with expert nutritional guidance. - Administrative Assistant: To handle scheduling, client inquiries, and basic administrative tasks, allowing trainers to focus on client service.

Future Staff Expansion As the business scales, we plan to introduce roles such as a Marketing Specialist, to oversee digital marketing and community engagement efforts, and a Customer Relationship Manager, to maintain high levels of client satisfaction and retention.

Human Resources Policies and Practices

John Doe Personal Trainer is committed to creating a positive, inclusive, and supportive work environment. Our human resources policies are designed to attract, retain, and develop the highest caliber of professionals. Key policies include:

- Competitive Compensation and Benefits: Offering salaries that match or exceed industry standards, supplemented by incentives for client retention and acquisition. - Professional Development: Investing in the continuous training and certification of our team members to ensure they stay at the forefront of industry trends and practices. - Work-Life Balance: Promoting flexible working arrangements to maintain a healthy balance between professional responsibilities and personal well-being.

External Advisors and Consultants

To supplement our in-house expertise and ensure a comprehensive approach to business management, we engage with a network of external advisors and consultants:

- Financial Advisor: Assists with financial planning, budgeting, and ensuring the business remains on a sustainable growth path. - Legal Consultant: Ensures compliance with local regulations, employment law, and any contractual obligations. - Marketing Agency: A boutique firm specializing in fitness businesses to refine our branding, digital presence, and outreach strategies.

As John Doe Personal Trainer progresses, we will continue to evaluate our organizational structure and management team, adapting to meet the dynamic needs of the market and our business ambitions. The strength of our team, combined with a clear organizational blueprint, positions us well to achieve our mission and foster a thriving personal training business.

John Doe Personal Trainer offers a comprehensive suite of personalized fitness and nutritional services tailored to meet the unique needs and goals of each client. Central to our offering is the development of bespoke fitness programs designed to optimize physical health, improve performance, and enhance overall well-being. Our services break down into several key areas:

1. Personalized Fitness Programs: Each program begins with an in-depth consultation and fitness assessment to establish the client's goals, current fitness level, and any existing health concerns. Based on this information, a customized workout plan is created, incorporating various training methodologies such as strength training, cardiovascular conditioning, flexibility exercises, and endurance training.

2. Nutritional Guidance: Recognizing the critical role of nutrition in achieving fitness and wellness objectives, we provide comprehensive nutritional planning as an integral component of our service. This includes dietary assessments, creation of meal plans aligned with fitness goals, and ongoing support to ensure adherence.

3. One-on-One Training Sessions: At the heart of our service offering are the personal training sessions conducted by our certified trainers. These sessions ensure that clients are performing exercises correctly and efficiently, maximizing their results and minimizing the risk of injury.

4. Progress Tracking and Adjustment: Utilizing the latest technology and methodologies, we continually monitor client progress against established goals, adjusting programs as necessary to keep clients on track and motivated.

Unique Selling Points or Competitive Advantage

What sets John Doe Personal Trainer apart is our commitment to truly personalized service. Unlike many competitors, our programs are not “one size fits all” but are meticulously tailored to each client's specific needs. The owner’s specialization in strength and conditioning, coupled with comprehensive nutritional support, provides a holistic approach to fitness rarely matched in the industry. Furthermore, our focus on flexibility, offering sessions outside traditional business hours, caters to the busy professional’s schedule, presenting a significant competitive advantage.

Development Stage

Currently, John Doe Personal Trainer is at a growth stage, with a solid foundation of loyal clients and a developing reputation in the Tampa area for excellence in personal training. Our immediate focus is on expanding our client base through targeted marketing and referral programs.

Future plans include the integration of virtual training sessions to provide greater flexibility and accessibility for our clients, transcending geographical limitations. Additionally, we are exploring opportunities to expand our service offerings to include group fitness classes and corporate wellness programs, broadening our market reach.

Intellectual Property Status

At present, the business name "John Doe Personal Trainer" is registered as a trademark, securing our brand identity within the marketplace. The customized training programs and nutritional plans, while proprietary in nature, are not currently protected under copyright, though this is under review as our business scales.

Production Process

Our "production process" revolves around the meticulous design and delivery of personalized fitness and nutritional plans. This begins with a comprehensive assessment of each client, followed by the development of customized plans by our certified and experienced trainers. This client-centric approach ensures that each program is effectively tailored to individual needs.

Supplier Information

Our equipment and technology suppliers are carefully selected based on quality, reliability, and alignment with our environmental and ethical standards. We source high-quality fitness equipment from reputed manufacturers who offer durable, state-of-the-art machinery and apparatus. For our nutritional guidance, we utilize credible databases and software that are regularly updated with the latest nutritional research and guidelines.

In conclusion, John Doe Personal Trainer stands out in the personal training industry through our dedication to personalized service, quality, and results. Our future growth will be marked by strategic expansions in service offerings and leveraging technology to enhance our accessibility and effectiveness, ensuring our clients achieve their health and fitness goals.

John Doe Personal Trainer is committed to establishing a strong presence in the Tampa, Florida personal training market. Our marketing and sales strategy is designed to attract and retain clients by highlighting our unique value proposition: personalized, effective, and flexible fitness solutions tailored to individual needs and schedules. This multi-faceted approach combines digital marketing, community engagement, competitive pricing, diverse distribution channels, targeted promotions, and exceptional customer service to build brand loyalty and drive growth.

Marketing Strategy

Our marketing strategy is centered around building a robust online presence, leveraging social media platforms, and engaging with the local community. A professionally designed website will serve as the cornerstone of our online strategy, showcasing our services, sharing success stories, and offering valuable content related to fitness and wellness. Social media platforms, including Instagram, Facebook, and LinkedIn, will be used to connect with potential clients, share motivational content, and highlight client achievements, reinforcing the brand's commitment to tangible results.

Additionally, we plan to engage with the local Tampa community through participation in health expos, sponsoring local sports events, and offering free fitness seminars at community centers. These efforts will not only increase brand awareness but also position John Doe Personal Trainer as a thought leader in the fitness industry.

Sales Strategy

Our sales approach emphasizes personal interaction and the building of strong, trust-based relationships with potential clients. Initial consultations will be offered free of charge, providing an opportunity to understand each client's goals, discuss our services, and demonstrate the value we provide. Our sales team, comprising the Owner and future Assistant Trainers, will be trained in consultative selling techniques, focusing on listening to client needs and recommending tailored fitness solutions.

We will also implement a referral program, encouraging satisfied clients to refer friends and family by offering them discounts on future sessions. This word-of-mouth strategy is expected to be particularly effective, given the personal nature of our services.

Pricing Strategy

Our pricing strategy is designed to reflect the premium nature of our personalized service offering while remaining competitive within the Tampa market. Packages will be offered at varying price points to accommodate different client budgets and commitment levels, with incentives such as reduced rates for longer-term commitments. This tiered pricing model allows for flexibility and makes our services accessible to a broader demographic.

Distribution Channels

Initially, our services will be delivered primarily in-person at our Tampa facility, ensuring that clients receive the hands-on, personalized training that is our hallmark. As part of our future plans, we will introduce virtual training options, expanding our distribution channels to include online platforms. This will allow us to reach clients beyond Tampa, enhancing accessibility and convenience.

Promotion and Advertising Plans

Promotion and advertising efforts will focus heavily on digital marketing, including search engine optimization (SEO) to ensure high visibility for our website, targeted social media ads, and email marketing campaigns to engage with potential and existing clients. Local print and radio advertising will also be explored as methods to reach our target market within the Tampa area.

Special introductory offers, such as discounted rates for the first month or complimentary nutritional assessments with every sign-up, will be used strategically to attract new clients.

Customer Service Policies

Our customer service philosophy is rooted in exceeding client expectations through personalized attention, responsiveness, and a commitment to their success. Policies will include flexible scheduling, easy cancellation and rescheduling options, and regular progress assessments to adjust fitness plans as needed. Feedback channels will be established to ensure clients feel heard and valued, with all concerns addressed promptly and effectively.

In summary, the marketing and sales strategy of John Doe Personal Trainer is built around the principles of personalization, community engagement, and exceptional service, aimed at establishing a loyal client base and achieving sustainable business growth.

The Operations Plan of John Doe Personal Trainer outlines the systematic approach to the daily operations, service delivery processes, and quality control measures that ensure the seamless function and high standard of services offered. This plan also covers inventory management, supply chain considerations, and facilities and equipment needs, all designed to support the business's mission of providing personalized fitness solutions in Tampa, Florida.

Operational Workflow

Daily operations at John Doe Personal Trainer are structured around scheduled training sessions, client consultations, program planning, and administrative tasks. The day begins with a review of the schedule to confirm client appointments, followed by preparation for each session. Preparation includes reviewing client progress notes, customizing workout plans based on the day’s objectives, and ensuring all necessary equipment is ready and available.

Client sessions are the core of our daily operations, with each session lasting approximately one hour. Between sessions, trainers complete client progress notes, adjust fitness plans as needed, and conduct follow-ups on goals and nutrition plans. The end of the day is dedicated to administrative tasks such as responding to inquiries, scheduling new clients, and managing billing and payments.

Production or Service Delivery Processes

Our service delivery process starts with an in-depth initial consultation for each new client. This session involves assessing fitness levels, discussing health and wellness goals, and outlining a preliminary plan to achieve these goals. Based on this information, a tailored fitness and nutrition program is developed.

Ongoing sessions are then scheduled to execute the fitness program, with adjustments made based on client feedback and observed progress. Nutritional plans are reviewed and updated regularly to complement physical training. This iterative cycle of planning, execution, and adjustment forms the foundation of our service delivery, ensuring continuous improvement and client satisfaction.

Quality Control Measures

Quality control is paramount, ensuring that all services meet the high standards set by John Doe Personal Trainer. This includes regular training and certification updates for trainers, rigorous client progress tracking systems, and frequent review meetings to discuss client feedback and identify areas for improvement. Additionally, each training session is designed to meet industry best practices for safety, effectiveness, and client engagement.

Inventory Management

Inventory management involves maintaining the necessary equipment and materials needed for training sessions and the running of the facility. This includes weights, resistance bands, mats, and other training aids. A regular inventory check is scheduled weekly to ensure all items are in good condition and available in sufficient quantities. Consumable items, such as cleaning supplies and office materials, are monitored for timely reordering.

Supply Chain Management

Our supply chain primarily involves equipment suppliers and software providers for client management and progress tracking. We have established relationships with reputable suppliers known for their quality and reliability. Strategic selection of suppliers and backup options ensures continuity in our service delivery.

Facilities and Equipment Needs

The training facility is equipped with a variety of fitness equipment to cater to a broad range of training programs, including cardio machines, strength training equipment, and functional training tools. The design of the space emphasizes safety, functionality, and a welcoming atmosphere conducive to focused workout sessions. Equipment maintenance and facility upkeep schedules are implemented to ensure a clean, safe, and inviting environment for all clients.

Future plans include exploring technological advancements, such as virtual reality fitness programs and advanced body tracking technologies, to enhance our service offerings. Expansion of the physical space may also be considered to accommodate group sessions and a broader range of activities.

In summary, the Operations Plan of John Doe Personal Trainer incorporates a detailed narrative on operational efficiency, service delivery excellence, and the continuous pursuit of quality. By adhering to these operational protocols, we aim to achieve our mission of enhancing clients' health and fitness with personalized workout and nutrition plans tailored to their unique goals.

The Financial Projections section of John Doe Personal Trainer's business plan delineates the anticipated financial performance over the next three to five years. Drawing upon data-driven assumptions and industry benchmarks, this section presents projections for sales, profit and loss, cash flow, balance sheet, and break-even analysis, providing a comprehensive financial outline for potential investors and stakeholders.

Sales Forecast

Over the next five years, we anticipate a steady increase in sales revenue, reflecting the growth of our client base and the introduction of new services. The forecast is based on current market trends, our competitive positioning, and targeted marketing efforts. Here is an outline of the expected revenue:

- Year 1: $120,000, assuming 100 clients with an average spending of $1,200 per year. - Year 2: $150,000, a 25% increase, as marketing efforts and word-of-mouth referrals expand our client base. - Year 3: $200,000, reflecting further market penetration and the introduction of new services such as online training. - Year 4: $250,000, due to both price adjustments in line with market rates and an increase in higher-margin services. - Year 5: $300,000, as the brand becomes more established, and client retention rates improve.

Profit and Loss Projection

Projected profit and loss statements indicate a growing profitability as the business scales, with operational efficiencies and increased sales volume driving margins. Key assumptions include a gross margin of approximately 70%, reflective of the service industry standards, and a moderate increase in operational expenses aligned with revenue growth.

- Year 1: Net profit of $30,000, with a net profit margin of 25%. - Year 2: Net profit of $45,000, improving the net profit margin to 30%. - Year 3: Net profit of $70,000, with sustained investment in marketing and staff. - Year 4: Net profit of $100,000, as operational efficiencies take effect. - Year 5: Net profit of $130,000, with a fully optimized service mix and client base.

Cash Flow Projection

The cash flow projection emphasizes the importance of maintaining liquidity and managing operational expenses wisely. Initial capital investments in equipment and marketing are expected to result in negative cash flows in the first year, with subsequent years showing improved operational cash flow as the client base expands and revenues increase. Key considerations include the timing of revenue receipts, operational expense payments, and capital investments in growth initiatives.

Balance Sheet Projection

The balance sheet projection for John Doe Personal Trainer reflects the accumulation of assets, including initial investments in equipment and technology, and the growth of owner’s equity as retained earnings increase. Liabilities are expected to remain relatively low, with careful management of any debt financing and operational payables.

Break-Even Analysis

The break-even analysis indicates that John Doe Personal Trainer will reach its break-even point within the first two years of operation. This calculation is based on fixed expenses, including rent, utilities, and initial equipment costs, versus the variable expenses associated with service delivery. Achieving this milestone will be a key indicator of our business’s financial viability and operational efficiency.

Financial Assumptions and Considerations

Key financial assumptions underpinning these projections include steady market growth for personal training services, the successful execution of our marketing strategy resulting in client base expansion, and the effective management of operational expenses. Considerations include the potential impact of economic fluctuations on discretionary consumer spending and the pace at which new services can be introduced and scaled.

In conclusion, John Doe Personal Trainer’s financial projections reflect a cautiously optimistic outlook, grounded in realistic assumptions about market conditions, operational efficiencies, and the company’s growth strategy. This foundation positions us favorably for achieving our financial goals and providing a promising investment opportunity for potential stakeholders.

Profit and Loss Forecast

Cash flow Forecast

Balance Sheet

The Risk Analysis section addresses the potential risks faced by John Doe Personal Trainer across various aspects of the business, including market, operational, financial, and legal realms. Understanding and preparing for these risks is crucial for sustaining growth, protecting assets, and ensuring the long-term viability of the business. This section outlines identified risks, mitigation strategies, contingency plans, and relevant insurance and legal considerations.

Identification of Potential Risks

Market Risks: The personal training industry is highly competitive and subject to trends in health and fitness that can rapidly change consumer behavior. Additionally, economic downturns may impact discretionary spending on personal training services.

Operational Risks: Dependence on a single location and a limited number of trainers, including the owner, poses operational risks related to capacity, service quality, and business continuity in case of unforeseen circumstances.

Financial Risks: Initial capital expenditure on equipment and premises, along with ongoing operational expenses, exposes the business to financial risk, particularly in the early stages of growth. Cash flow challenges may also arise from fluctuations in client retention rates.

Legal Risks: The business faces legal risks stemming from potential client injuries during training sessions, employment law compliance for hiring practices, and the protection of intellectual property such as branded content and training materials.

Risk Mitigation Strategies

Market Risks Mitigation: Diversification of service offerings, including online training and corporate wellness programs, will reduce dependency on local market conditions. A solid marketing strategy that emphasizes brand differentiation and value proposition will also help in adapting to changing consumer preferences and economic conditions.

Operational Risks Mitigation: Implementing standard operating procedures for all training and administrative tasks will ensure consistency in service delivery. Investing in staff training and development will increase capacity and reduce dependency on any single team member. Additionally, establishing a business continuity plan, including backup trainers and emergency protocols, will help mitigate disruptions.

Financial Risks Mitigation: Careful financial planning with conservative revenue projections and a focus on cost management will minimize financial risk. Establishing a cash reserve to cover unexpected expenses and fluctuations in cash flow will provide financial stability. Diversifying revenue streams through the introduction of new services will also spread financial risks.

Legal Risks Mitigation: Maintaining comprehensive liability insurance will protect against claims related to client injuries. Implementing rigorous safety and training protocols minimizes the likelihood of such events. Regular legal reviews of employment practices and client contracts will ensure compliance with all relevant laws and regulations. Registering trademarks and copyrighting unique training materials will protect intellectual property.

Contingency Plans

In the event of significant operational disruption, a contingency plan will be activated, focusing on remote training options to maintain client engagement. Financial contingencies include lines of credit to manage short-term cash flow shortages. A crisis management team will be formed to handle any emergent issues, ensuring swift and effective response strategies.

Insurance and Legal Considerations

John Doe Personal Trainer will maintain insurance policies covering general liability, professional liability, and property damage, ensuring comprehensive protection against potential claims. Employment practices liability insurance will also be considered as the team grows. Legally, the business will adhere to all local and federal regulations, with periodic audits conducted to ensure ongoing compliance. Legal counsel will be engaged to oversee contractual agreements, employment practices, and the protection of proprietary information.

In conclusion, by identifying potential risks and implementing robust mitigation and contingency strategies, John Doe Personal Trainer aims to navigate challenges effectively. This proactive stance on risk management not only safeguards the business but also positions it for sustainable growth and success.

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How to Create a Personal Trainer Business Plan

Personal Trainer Software

You know what they say; if you fail to plan, you plan to fail! Sadly, 20% of businesses fail in their first year, with 45% in the first five years. One of the main reasons for this is that they do not put together a business plan to direct their efforts.

A personal trainer business plan is a necessity for success.

A realistic and solid personal trainer business plan is fundamental for success. In your plan, you will outline achievable goals for your company, how you can meet these objectives, and potential solutions and problems you may face.

The plan will help you determine if there is a need for your personal training business through surveys and research. It will figure out the inputs and costs required for the company and outline the timelines and strategies that should be enforced and met.

Once you have put together a business plan, you need to follow it! If you start changing your strategies or overspending, you ask for failure. The only reason you should change your business plan is if you have found it inaccurate and harming your business rather than helping it.

What is a personal training business plan?

A business plan is a document that defines your business goals and how you plan to achieve them. It lays out a written roadmap for your company, assessing operational, financial, and marketing standpoints.

A personal training business plan is critical not only for your internal audience but your external audience as well. For instance, a solid business plan can ensure that everyone working on your team is on the same page. At the same time, it can help you to secure financing and attract more investors.

Why do you need a business plan for your personal training company?

Business plans for personal trainers have a whole host of benefits. They help you to do the following:

• Clarify your personal training business idea

• Get funding

• Discover any possible problems

• Establish your objectives

• Manage your resources and time

• Uncover new ideas for growth

• Measure the progress you make

You will also need a business plan if you want to secure a loan or investment from a bank.

9 steps to follow when creating a personal trainer business plan.

Now that you know why creating a business plan as a personal trainer is critical, we will take you through the essential steps you need to follow.

Step 1. Write your mission statement.

Firstly, compose a few sentences explaining what your personal business does and why you do it. The latter part is critical—the "why" sets your business apart. You can understand this by looking at your training philosophy and core values.

• Core values - Core values are your personal beliefs. Who are you as a personal trainer ? What do you stand for?

• Your training philosophy - This is what you believe in terms of exercise. What do you think about training that is not negotiable?

Step 2. Conduct research on the fitness industry and your competition.

Next, you need to carry out a market analysis. Collect data that is valuable to your business. Understand what your competition is doing on a local and national scale. Understand the demographics of your target consumer base so you can discover whether there is a gap in the market and how you can set yourself apart.

Step 3. Determine your value proposition.

This is where you consider what sort of service you want to provide. For example, would you like to offer a niche fitness service to a specific target audience? On the other hand, do you want to provide a broader service, with various classes, catering to many needs?

This is the step where you develop your USP , otherwise known as your Unique Selling Point. After all, many people are providing personal training services today, so you must establish what makes you different and what would compel someone to choose your service.

Step 4. Outline your business structure.

As time goes on and your business grows, your responsibilities will also increase. We are sure you already know where you want to be in the future, but you need a business structure to get there.

Your choice of structure will influence the paperwork you need to file, your personal liability, your ability to generate funds, and how much you pay in taxes. All of your exemptions and limitations are determined by your company's structure as well. This is why you need to think carefully about whether it is better to set up a limited company , partnership, sole proprietorship, or corporation deal.

Step 5. Put together a marketing plan.

You may be an exceptional personal trainer, but you need to put your business head on to become a success, and this involves mastering the art of fitness marketing .

The marketing methods you choose will depend on your budget and target audience. Brainstorm different ideas and approaches that you can use to drum up your business and solidify your reputation.

From YouTube workout videos to on-site social media optimization, there are so many paths that you can go down. We would always recommend starting with your business's assets. For instance, if you know you're good at making videos, this would be an evident place to start building your presence. If you'd like to put together a content marketing plan , Contently could be a great point to start.

Step 6. Address product and service offerings.

In an ideal world, we all want to accomplish and complete our objectives, yet realistically speaking, this is not always the case. This is why we advise preparing for a failsafe, i.e., another revenue source. After all, if Covid-19 has taught us anything, it is that you do not know when something is going to change drastically, so you need to be prepared.

Usually, a personal training company will offer several services. So, one of the ways to set yourself apart is by providing products as well. Not only will this be a failsafe option for your company, but it is also an additional profit source.

Step 7. Put together a financial plan.

The best way to ensure you'll make a profit eventually is to create a thorough financial plan .

Before you can start enforcing your business plan, the financial area is something you need to look at carefully. But first, you need to make sure the numbers add up!

Many personal trainers underestimate the costs associated with running a fitness business. You should factor in expected revenue and start-up costs. It would be best if you also looked at operational expenses. Ask yourself how much it is going to cost to run your business. Make sure you do not leave any fees out, from marketing costs to monthly rental expenses.

A break-even analysis should also be performed. If you are investing in your company, profit will take some time. Break-even analysis helps you determine how long it will take before you start making a profit.

Your financial plan would also consider the projected income from your fitness services. Starting with one or two income streams at first makes sense. Then, you can learn how they work or how they don't. Finally, you will be able to discover more about your business and what people want so that you can grow naturally.

As time goes on, you will discover what fits well with your client base and what doesn't, so you can continue to refine your products and services accordingly.

Step 8. Assess risks effectively.

All businesses come with risks, and one of the most critical parts of a business plan is evaluating every risk your business is likely to face. You can categorize risks based on their seriousness, naturally addressing these issues further.

By understanding the risks your business faces , you will be best placed to put provisions in place to ensure that these risks do not manifest themselves and become a real problem for your business.

You can also perform a SWOT analysis to determine your fitness business's strengths, weaknesses, opportunities and threats.

Step 9. Establish an implementation plan.

Last but not least, now that you have got all of the data you need and the essential elements of your plan, you must be able to bring them all together to launch or expand your company successfully.

Make sure your implementation timeline is realistic. List chief objectives and target dates that certain activities need to be finalized. Once you have done this, you can rest assured knowing that you have a solid business plan to fall back on.

Secure the future success of your business with a personal trainer business plan.

So, there you have it: the crucial steps you need to follow when developing a personal trainer business plan for your business. Following the steps above, you can create an accurate and thorough business plan to help you achieve great success as a personal trainer.

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How to Write a Business Plan for Personal Trainers

Reading Time: 5 minutes 57 seconds

DATE: 2020-11-04

Many fitness professionals operate without a business plan. This is partly because writing this type of plan takes time. And in the fitness industry, if you aren't in the gym training clients, you aren't getting paid. This may lead you to operate your personal training business without a plan as well. But is that really a good idea?

Do You Need a Business Plan as a Personal Trainer?

If you provide personal training services as a hobby, you can probably get by without a business plan. You're not reliant on the success of your side venture, so creating a detailed plan as to how it will operate isn't as necessary. Conversely, if you want to make a career out of personal training, there are many benefits to sitting down and writing out a business plan.

For instance, if you want to become a gym owner, it could cost you anywhere from $65,000 for a modest gym up to $1 million if you want a gym loaded with every amenity possible. Where will you get the capital to build your gym? If your answer is "from investors," you will need a business plan to convince them that your gym business is worth the investment.

Or maybe you want to build and grow an online personal training business. Creating a business plan helps you become crystal clear on what your virtual company needs in order to operate smoothly. It provides a detailed budget, marketing plan, and a thorough look at your competition. All of this will help you position your online personal training company for maximum success.

Other benefits of writing a personal training business plan include:

A clearer understanding of what the future looks like for your fitness business, and how to get there

A list of all the people needed to build and grow your training business, such as other trainers, legal counsel, business insurance providers, and other business partners

A plan for how you will monitor your business's success, ensuring that you continue to progress forward

Realizing how to stand out from your competition , making your training services more in demand

Understanding Your Business Plan Options

There are two basic business plan formats. They are a traditional business plan and a lean startup business plan .

What's the Difference?

A traditional business plan is more comprehensive. That makes this a good option for a personal trainer who thrives on detail. It's also helpful if you're a new business owner and want to ensure that you've addressed all issues when building and growing your company.

Traditional Business Plan

The nine sections in a traditional business plan are:

Executive summary . This is where you state your mission statement and provide basic information about your personal trainer business. It is essentially an overview of what your business looks like.

Business description . In this section, you'll give more detail about your training business. You will explain the problems you solve as a personal fitness trainer. Depending on your specialty, this could be helping clients with weight loss, improving senior fitness , or designing fitness programs for youth.

Market analysis . How does your personal training business compare to others in the field? What does it take to become a successful personal trainer? What must you do to appeal to a new client?

Business structure . This section explains both the legal structure of your training business and the structure of your company internally. You must decide whether you're going solo or if you want to hire employees.

Service and product offerings . Typically, a personal trainer business provides a service. But maybe you want to offer your clients products as well. In this section, you will share your plan for what these services and products look like.

Marketing strategy . Here you will explain how you plan to find and appeal to a potential client. Will you buy social media ads or send out mailers? You'll also include what you'll do to retain your clients long term.

Funding needs . If you need capital to start your personal training business, this is where you'll outline this information. Provide the costs related to building or growing your gym or fitness studio. Be specific about how much money you need, as well as where you plan to spend it.

Financial projections . What is your financial plan for the next five years? Don't forget to consider your reoccurring cash flow needs, such as utilities and gym equipment maintenance.

Appendix . This final section includes any supporting documentation for your personal trainer business plan. If you're seeking funding, you might include a credit report and project price quotes. Other items to consider include building permits, a copy of your personal trainer certification , and vendor contracts. If you've been acting as a personal trainer already, provide your past financial statements as proof of your business's financial health.

Lean Startup Business Plan

Because a traditional business plan is so lengthy, some fitness professionals opt for a shorter, less comprehensive plan. This is where the lean startup format comes into play. Creating a lean plan is often enough for someone who wants to provide personal training services solo. This type of plan also enables you to begin providing personal training services fairly quickly.

Like with a traditional plan, the lean format also has nine basic components. The difference is that they can be outlined more briefly. In some cases, you may be able to get by with a bullet list of that section's information. These nine components are:

Key partnerships. The suppliers or vendors you will be working with as you build and grow your fitness business.

Key activities. The actions you will take to bring in new clients; your personal trainer marketing plan.

Key resources. Your business assets, whether financial or people-related, like having staff.

Value proposition. The things that set your business part; how you are unique.

Customer relationships. How you plan to communicate with your clients. What your customer service looks like.

Your ideal client. Identify your target market. Do you want to provide fitness advice to people who've had a stroke ? Would you rather work with young athletes who play a particular sport?

Communication channels. What methods will you use to connect with your client base? Social media? Email marketing ? Some other method?

Costs. List the costs associated with creating a successful training business. When providing training services, will you offer any discounted pricing? Conversely, what are some ways you can increase your value to your target audience?

Revenue streams. How do you plan to make money? Solely by providing personal training services or by selling products too? You can also share your pricing strategy here.

Filling out these sections does require that you take some time, but it is often quicker than providing the detail necessary to complete a traditional business plan.

Creating a solid personal trainer business plan can help you build a strong, profitable business. To make this plan more effective, you must get crystal clear on what you want your training business to look like.

If you're unsure, take a few moments to close your eyes and imagine your business when it is up and running. How big is it? How many personal training clients does it have? How does it help them improve their fitness? What are you doing to run the business? Do you have staff? If so, how many? The more you can envision your goal business, the easier it is to create a personal training business plan that supports this vision.

Even though you now know all of the elements of a good gym business plan, it sometimes helps to work off an outline. Many online sites provide an easy-to-use business plan template. All you have to do is download it, input the requested information, and you're good to go.

Review Your Personal Training Business Plan Regularly

A fitness business plan isn't something you write up and file away never to look at again. Reviewing it regularly helps you identify if you need to strengthen certain aspects of your training business to reach higher levels of success.

Taking the time to write and review your business plan also helps you get and stay on your desired path. It provides guidance as you build and grow your personal training business.

Another way to take your business to the next level is to obtain additional certifications. For instance, the ISSA offers Certified Gute Specialist certification , Corrective Exercise certification , and Bodybuilding certification . Gaining more credentials tells potential customers that you have the education necessary to help them achieve their fitness goal!

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How to Make a Personal Trainer Business Plan

Personal training can be one of the most rewarding careers an individual can pursue. You get to connect with people on a meaningful level, you positively impact their lives, and you can work in a field that you are passionate about.

However, one of the biggest difficulties that derail many careers is the inability to turn a job as a personal trainer into a financially successful career.

One important skill that personal trainers should develop is the ability to develop a business plan that allows the personal trainer to set up and run a financially successful business.

How Do You Write a Personal Training Business Plan?

A business plan is a blueprint for how to take an idea about a potential business and turn it into something real. It is often a formal document that includes the goals of a business, the methods for attaining those goals, and timelines for when those goals may be achieved.

In the context of personal training, a business plan may be focused on developing a successful gym or personal training studio, or it may be focused on building a successful private online coaching practice .

One of the best places to begin with writing a personal training business plan is to ask and answer the following four questions:

1. Who are your clients going to be?

2. What are your services going to be and how are you going to deliver them?

3. What is it going to cost to run your business?

4. How are you going to make money?

Who are your clients going to be?

One of the best places to begin is trying to define who your clients are going to be as this is often one of the biggest differentiators. For example, if you are going to try and work with professional athletes your business model is going to look very different than if you are going to try and work with senior citizens. Why would they differ? Well, consider the following:

1. Professional athletes all live in major cities.

2. Professional athletes travel a lot and will require more remote work.

3. Professional athletes are a much smaller population so scaling the business may not be viable.

4. Working with professional athletes will require a lot more equipment.

These are just a few examples but identifying your core market is the most critical first step.

What services are you providing and how are you going to deliver your services?

Once you have identified your core audience and who your clients are going to be, the next question to answer is what services are you providing and how are you going to deliver your services? Are you going to do 1-on-1 private session personal training? Are you going to do group fitness ? Are you going to do small group fitness? Are you going to follow a specific training method (e.g., Zumba, CrossFit, Barre Method, Yoga)? Answering this question will help you define the overall scope of what your business is going to provide and help you define whether you need a physical space, how big of a space you might need, what equipment will be required, and if you will need to obtain a franchise or license to operate under a specific training model. Alternatively, depending on your scope of work and practice you may be able to run your business fully online.

What is it going to cost to run your business?

Before you start to think about how much money you are going to make, you need to understand exactly what it is going to cost to even run the business. All businesses cost money to run, but some business models require more capital than others. Developing a good understanding of your operating expenses is critical to developing a successful business plan. Here are some of the major expenses you may need to think about and include in your business.

Rent is often the largest expense for any personal training business. If you are running a small private 1-on-1 studio or have a small office for private consulting you may have a small footprint and keep rent relatively low. Alternatively, you may be looking to start a large gym that teaches big group classes and requires several thousand square feet of space which can be quite expensive. It is important to not overpay for rent as it will generally be your most expensive line item.

The equipment required to run your business will also vary substantially based on your core business model. If you are looking to open a yoga and Pilates studio you may need to spend your initial capital on yoga mats, blocks, and straps and replace them every 12-18 months. The initial expense here may be minimal. Conversely, if you are looking to open a large gym that teaches group classes following CrossFit or Olympic Weightlifting, you will likely need to invest tens of thousands of dollars to outfit your facility so you can even run your classes effectively.

NASM has a course on home gym design that can provide a lot of insight on this aspect of personal training. 

Utilities also need to be included in your business plan as you will have to heat and/or cool the facility if you choose an in-person business model, as well as provide water/plumbing, have the internet to run your business systems, and other miscellaneous utilities.

Operating the business will also include expenses. What software will you use to manage your client's information and billing? How will you run payroll if you have more than yourself as an employee? What will it cost you to clean and maintain the facility? Each business model will have different operating expenses, but they need to be thought through very carefully, as unexpected operating expenses can turn a profitable business into a financial nightmare quickly.

Insurance is a non-negotiable for any thoughtful business owner, especially in the personal training profession. Accidents happen and insurance will save your business when they happen.

Marketing will be the lifeblood of driving new clients through your doors. Without marketing your business your business will not grow. There are many different avenues to market, but they will all require money. Whether you use signs, social media ads, t-shirts, flyers, email marketing, websites, etc., it is incredibly important to include marketing in your business plan.

See How to Get Personal Training Clients for more. 

How are you going to make money?

Once you have fully thought through your business and what it is going to take to run that business, it is time to start thinking about how you are going to make money. There are a lot of different ways to go about generating revenue. Here are a few examples of how you can sell services and products to clients in various types of business models.

1. Sell subscriptions: whether you are looking to open a big box gym or a private studio, you can sell monthly subscriptions to clients.

2. Sell packages: this may look like selling year-long memberships or personal training packages.

3. Sell physical products: this may look like selling branded apparel, supplements, or workout aids (e.g., belts, straps, chalk)

4. Sell educational products: this may look like selling additional courses, seminars, or workshops to your client base.

It is also important to think about how you are going to price your services and how you present that pricing to your potential clients. Are you focusing on total client volume and a low-cost option? Are you focusing on a high-value, intensive training option that is a higher-cost option? Make sure you fully think through your pricing structures and how that might affect your ability to generate revenue.

Why Do You Need a Business Plan as a PT?

Now that we have worked through the core pieces of a business plan it should become apparent as to why you need a business plan as a Personal Trainer. Running a business has a lot of complexes moving pieces and the best way to be successful is to have a goal, a plan to reach that goal, and the actionable steps to help you get to that goal. A business plan lays out all of those components. While a business plan does not guarantee that your business will be successful, it does greatly increase the odds!

What is a Lean Business Plan?

A lean business plan can be thought of in three main ways:

1. A business plan that focuses only on the most important things (e.g., focus on improving the core services instead of spending valuable resources finding the perfect logo).

2. A business plan that minimizes unnecessary overhead (e.g., do you need a 6,000 sq foot state-of-the-art facility or does a 1,500 sq foot warehouse suffice).

3. A business plan that can be easily adapted as you grow and learn as a business owner.

Ideally, your lean business plan incorporates all three aspects.

Fitness Marketing Tips for Flourishing

Marketing is a necessity for all businesses; if potential clients do not know you are there, how can you expect them to become clients? There are a million different ways to market, and each business will need different tools and messages but there are a few core concepts that hold across almost all businesses. The first is to market to where your potential clients are. If you are targeting older, wealthier individuals for private 1-on-1 training sessions, spending your time, energy, and money on TikTok or SnapChat ads is probably not going to be effective. Conversely, if you are targeting high-school athletes for basketball fitness training, that might be the perfect place to reach your audience. The second is you must have a compelling offer. If your offer (product or service) does not resonate with people then you will have a difficult time marketing, as people will not find your services interesting enough to investigate it in more detail. The third is you must sell. Marketing is about raising awareness and educating your potential client, but you must actively sell to your potential clients. That is why one of the most common lines in sales and marketing is "ABC"... Always Be Closing.

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Reasons why you should become a wellness coach, brad dieter.

Brad is a trained Exercise Physiologist, Molecular Biologist, and Biostatistician. He received his B.A. from Washington State University and a Masters of Science in Biomechanics at the University of Idaho, and completed his PhD at the University of Idaho. He completed his post-doctoral fellowship in translational science at Providence Medical Research Center, Providence Sacred Heart Medical Center and Children’s Hospital where he studied how metabolism and inflammation regulate molecular mechanisms disease and was involved in discovering novel therapeutics for diabetic complications. Currently, Dr. Dieter is the Chief Scientific Advisor at Outplay Inc and Harness Biotechnologies, is co-owner of Macros Inc and is active in health technology and biotechnology. In addition, he is passionate about scientific outreach and educating the public through his role on Scientific Advisory Boards and regular writing on health, nutrition, and supplementation. Want to learn more in Brad's areas of expertise? Check out his NASM product recommendations.

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How To Write A Personal Training Business Plan (+Bonus Templates)

• March 3, 2023
• For Personal Trainers

Now that you’ve opened a personal training business, you have to run it. To ensure that your fitness business is a success, you need to create a personal training business plan .

Whether you are writing a business plan for a fitness business or any other type of start-up, a good business plan needs to comprise many different components. It is a good idea to use a template to ensure you include everything necessary.

A good business plan must include the following sections :

• Market analysis
• Competitors
• Marketing and sales plan
• Financial plan and future projections

The goal of creating a personal trainer business plan is to ensure that there is a niche in the market for your offering. Also that you will manage to generate enough revenue to continue operating after having made all the start-up investments.

Below is a more detailed breakdown of what you need to include in your business plan .

Summary and Pitch

The most basic thing you need to include at the beginning of your business plan is your pitch or summary . It serves as an overview of your personal trainer business and provides basic information about your business and your mission statement.

Make sure you include the following in your business plan:

• The what – what are your goals?
• The why – what is your mission?
• The how – what will you do to succeed?
• The big picture – what is your vision?

The summary, also called the pitch, needs to attract attention . It must be concise and clear . However, it should not feel rushed. Don’t skip important parts while avoiding excessive wordiness. Make it yours. Make it unique – just like your business.

The reader of your personal trainer business plan summary needs to have no doubts as regards what you do, what your goals are, and how you are going to reach them.

Background Information

In this part of your personal trainer business plan, you present the owner’s (or owners’) experience, qualifications, and goals . It gives the reader an overall idea of who is behind the business name . For you, it serves as a way to get a better picture of your strengths and weaknesses .

You will gain a clear view of your strengths, and where you need more experience . You may realize that some aspects of the business need to be outsourced so that you can spend your valuable time on something else.

This knowledge will be especially useful when your business grows and you will not be able to take care of everything yourself. Knowing yourself well will help you decide what you should still do yourself and what you should better delegate to someone else.

Market Analysis

Your personal trainer business plan needs to include market analysis. Consider your location, other gyms in the area, and your local demographic. The latter is very important. You have to gather as much information as you can about your target demographic . You need to know who they are, what their typical behaviors are, and their reasons for using your service.

Why is this detailed knowledge so important? Because the more you know your potential customers the better you will be able to attract the m. You will know in which areas you need to stand out and how to make your services more appealing to your audience.

You need to know exactly who you are targeting. Narrow down and define your target market . Is it students? Schools? Aspiring athletes? Working people? Executive women in their 30s and 40s wishing to improve or achieve their fitness? Or maybe people over 50 years old aiming to improve their health and prevent illnesses? Or could be even a narrower group, for example not athletes but specifically cyclists.

Once you have identified your target market, find out exactly what type of personal training type they are looking for and provide reasons for choosing your business.

Products and Services

Obviously a personal trainer offers a service . You may, however, also include certain products in your offering . In this part of your personal trainer business plan, you specify the services and products you offer.

Include the list of products and services together with the prices . You could offer many different things, such as in-person personal trainer sessions, online training programs, specialized workshops, as well as fitness-related products.

Apart from listing the products and services and the pricing, you need to specify who will purchase them, how they will be delivered, and how they will benefit the customers.

Consider including the following in your personal training business plan:

• Bio print analysis
• Individual personal training services
• Indoor and outdoor fitness sessions
• Nutrition consulting
• Nutritional products and diet supplements
• Online and in-person seminars
• Online personal training services
• Personal training tutoring
• Personal training for groups
• Public speaking
• Workout guides

This section of your personal trainer business plan is where you outline your funding needs . You should provide information about the costs of starting and growing your personal training business. You need to be exact about the amount of money you need and specific about where you are going to spend it .

Provide a detailed breakdown of profit, loss, cash flow, breakeven figures, and capital expenditure required for start-up. Plan for one, three, and 5 years in advance.

The initial investment needed to open a personal trainer business is quite low. You may need to obtain a certification which shouldn’t cost more than $2,000. You will also need to pay for liability insurance, which shouldn’t cost more than $200-$300 per year.

Additionally, remember the initial advertising cost. You should apportion about  $1,000 for it. You will most likely need some business cards , fitness flyers , or even a newspaper or radio ad. Also, pay attention to your online presence- factor in the costs of running a website and social media accounts and advertising.

Operating Costs and Pricing

In this section of your personal trainer business plan, you have to present the pricing, and justify it by taking into account your competition, the need in the market, and by proving that your pricing system is viable. You can achieve that by calculating your margins either per hour or (better) per month.

Think about the reasons for choosing a certain price and what that choice will mean for your business .

If you opt for a budget price , you need to remember that you have to be able to generate a large volume of sales and accommodate them. On the other hand, if you decide to go for a high-end price you need to make sure that you provide high-end quality of the location, the service, and the products you offer.

Some personal trainers go for a fixed price , say $85 per hour. They justify a high cost with their experience and a promise of providing whatever equipment is needed for each customer.

Other personal trainers suggest offering different services at different prices , depending on the expertise needed, the complexity of the program, and the equipment required.

Yet others prefer an open pricing model with individual prices provided via negotiation.

Marketing and Advertising

They may look and sound similar, but marketing and advertising are not the same things . You need to know the differences between them.

Advertising could be described as the placement of marketing. If giving someone a business card is an advertisement, then what is on the business card is marketing.

Building a marketing strategy requires creativity. It’s about exploring and analyzing different types of customers and generating ideas for making your business offering appealing to them.

However, your personal trainer business plan should only include your advertising strategy.

Always remember that one of the biggest factors making or breaking a business is not what it offers but how well the marketing and advertising strategies have been created and executed . You might be the best personal trainer out there with all the knowledge and skills one might ask for, but without a well-designed and implemented marketing and advertising strategy you won’t have anyone to train.

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Financial Projections

Lack of previous experience and supporting evidence, creating a financial forecast may seem impossible. You may feel like you have no clue where the numbers are supposed to come from. The best thing you can do is to try to be as level-headed and realistic as you can .

Start by listing all of your fixed and variable costs and personal living expenses to figure out how many clients you need to have to break even. If you are new in the financial field and lack information, consider practicing CFA study materials, as it will help to have the basics of financial analyses.

It may be difficult at the beginning, but try to incorporate different sources of income . Do not place all the eggs in one basket by, for example, relying on a one-on-one training service to provide the biggest part of your revenue. Be realistic and think of ways to make money on different services and products you offer .

When your business grows, don’t be afraid to raise prices . Even a slight increase in the hourly rate or the prices of products will surely add up throughout each month. Try to increase your revenue by offering additional products and services to your established customers, for example, supplements or specialized pieces of equipment. Help them see your business as a “one-stop-shop” for all their fitness needs.

Samples and Templates

Now that you know what to include in your personal trainer business plan, it is time to look at some examples . It will help you see not only what to write but also how to present it. Always remember that each business is unique (and you certainly want your business to stand out), so never copy someone else’s business plan. Use it as a guide to creating your very own personal trainer business plan .

Take a look at the examples and templates below and get inspired.

• Dragon Fitness Training was created as an academic exercise.

• Personal Trainer Business Plan Template is a downloadable Word document

• Personal Trainer Business Plan worksheet contains blank spaces that you need to fill out. The sections are Mission Statement, Market Analysis, Revenue Streams, Operating Plan, and Marketing Plan.

• Catalyst Fitness is a CrossFit business plan and includes a detailed risk assessment, too.

• The Yoga Lunch Box is a comprehensive yet straightforward template for a yoga studio business plan that can serve as a reference.

• Fitness Texter provides a guide with questions to ask yourself which will help you create a business plan.

FAQs about creating a personal training business plan

1. what are the key components of a personal training business plan.

An executive summary, a description of the company and its goals, a market study, sales and marketing plans, financial predictions, and a management and operations plan are often the main elements of a personal training business plan.

2. How do you identify and analyze your target market in a personal training business plan?

You must take into account variables like age, gender, economic level, geography, fitness goals, and favorite workout style when identifying and analyzing your target market.

Online research, focus groups, and questionnaires can be used to collect this data. You may develop powerful marketing strategies and offerings that satisfy the needs of your customers by researching and understanding your target market.

3. What strategies should be included in a marketing plan for a personal training business?

Social media marketing, content marketing, referral marketing, and community involvement are all important marketing tactics for a personal training firm .

A large audience can be reached through social media, and expertise and authority can be established through content marketing . Referral marketing can produce new clients, and community outreach can build partnerships with local businesses and groups.

4. How should financial projections be calculated in a personal training business plan?

A personal training business plan’s financial estimates should be supported by thorough market analysis and reasonable hypotheses.

Revenue, expenses, profit and loss, cash flow, and a break-even analysis should all be projected. Start-up expenses like those for rent, insurance, equipment, and marketing should also be taken into account.

5. What are the typical start-up costs associated with opening a personal training business?

Equipment, liability insurance, rent or lease, marketing charges, and legal fees are typical start-up costs for a personal training firm.

Free weights, resistance bands, cardio machines, and mats are examples of equipment costs. It’s critical to get liability insurance to defend against potential legal action. Rent or leasing will depend on the facility’s location and size.

6. How can a personal trainer differentiate their business from competitors in the market?

By emphasizing their unique selling proposition (USP), such as a particular training method or specialized services, a personal trainer can set themselves apart from rival businesses.

Additionally, they can provide each client with individualized attention and personalization while also fostering long-lasting connections with them through excellent customer service and effective communication.

7. What are the most effective pricing strategies for personal training services?

Hourly rates, package prices, and subscription models are all viable pricing options for personal training services .

While package pricing can provide reductions for numerous sessions, hourly rates can be advantageous for single sessions. For a recurrent cost, subscription models may provide continued access to personal training services.

8. What legal considerations should be addressed in a personal training business plan?

Liability insurance, client waivers, and the creation of company entities can all be considered legally in a personal training business plan. While client waivers can exempt the personal trainer from liability, liability insurance is necessary to defend against any litigation.

Liability protection can also be obtained by selecting the appropriate business structure, such as a sole proprietorship or LLC.

9. How can technology be utilized to enhance the services offered by a personal training business?

Via online scheduling software and apps , virtual training sessions, and fitness tracking apps, technology can be used to improve the services provided by a personal training firm.

Customers may find it simpler to set appointments using online scheduling, and virtual training sessions may enable a company to reach customers who are not close by. Clients who use fitness tracking applications can monitor their progress and maintain motivation.

10. How should a personal training business plan be revised and updated over time to stay relevant and effective?

A personal training business plan needs to be updated and amended on a regular basis to account for market and industry changes.

This can involve reviewing new services or technologies, revising marketing plans, and updating financial estimates. The business can respond to changes in the market and customer needs by routinely reviewing and updating its business plan, which can help it stay relevant and effective in a fast-paced and competitive industry.

To make sure that the company stays on track to fulfill its goals and objectives, it’s crucial to set aside time on a regular basis to evaluate the business plan and make any required modifications.

Also, getting input from customers and professionals in the field can offer insightful suggestions for revising and enhancing the business strategy over time.

Final thoughts on how to write a personal training business plan

Writing a business plan is a must for any start-up. Every business plan should be regularly revised and updated to make sure that it reflects the current state of the business and that it outlines realistic goals and ways to achieve them.

A well-written business plan will help you gain clarity, set realistic goals and objectives, and create realistic forecasts and strategies.

A business plan is an important step in turning your personal trainer business idea into an operating business . It allows you to think thighs through and ensure that your idea will work and succeed.

It doesn’t mean, though, that a good business plan needs to be long and complex. It does, however, need to outline and explain all the basic and most important information about what you want to achieve and how you are planning to get there .

Ljubica Buha

Ljubica Buha is a versatile enthusiast and a Digital Marketing Manager specialized in IT industry. By day, she crafts digital stories; by night, she dives into literature. She's equally at home exploring beneath the waves, carving through snow on a snowboard, and embracing the outdoors through hiking.

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Personal Training Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Fitness and Wellness » Personal Training Business

Do you want to start an in-home personal training business? If YES, here is a sample personal training business plan template & FREE feasibility report.

Okay, so we have considered all the requirements for starting a personal training business . We also took it further by analyzing and drafting a sample personal training marketing plan template backed up by actionable guerrilla marketing ideas for personal training businesses.

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The fact that people want to stay fit and live healthy means that they will do whatever it takes to achieve that goal including exercising and eating right, and that is where personal fitness trainers comes in. The role of in-home personal trainers is to assist people in reaching personal health and fitness goals. Personal trainers possess the knowledge, skills and abilities needed to design safe and effective fitness programs.

If you want to partake in this thriving industry, then you need to obtain all the necessary licenses and certifications. Although there are competitions at various levels in the industry, but if you are able to come up with a good business strategy, you are sure of getting your own fair share of the available market in the industry.

Below is a sample in-home personal fitness trainer business plan template that will help you successfully write yours without much stress.

A Sample In-Home Personal Fitness Trainer Business Plan Template

1. industry overview.

A personal trainer is an individual certified to have varying degrees of knowledge involved in exercise prescription and instruction. They motivate clients by setting goals and providing feedback and accountability. Trainers also measure their client’s strengths and weaknesses with fitness assessments.

These fitness assessments are usually performed before and after an exercise program to measure their client’s improvements. They should also educate their clients in many other aspects of wellness besides exercise, including general health and nutrition guidelines.

The Personal Trainers Services industry includes individuals who offer one-on-one and small-group fitness training. Personal trainers may also provide personalized diet programs. Personal trainers are typically employed by gyms, fitness studios and hospitals, or they are self-employed.

Please note that large – group instructors and professional athletic trainers are not included as part of the Personal Trainers industry.

A close study of this industry shows that the industry is truly thriving in the united states as a result of loads of Americans facing obesity and other health challenges over the past decade, with skyrocketing levels of diabetes, heart disease and other chronic diseases.

As a result, demand for the Personal Trainers has increased. Wellness, maintenance and disease prevention have become some of the buzzwords circulating among people who are becoming increasingly concerned about what they eat and how it affects their health.

The industry has a positive outlook due to increasing emphasis on disease prevention through improved exercise and dietary habits. Growing focus on preventive care services and public interest in nutrition will also underpin demand.

The Personal Fitness Services industry is a thriving sector of the economy of the United States of America and they generate over $9 billion annually from more than 577,757 registered and licensed personal fitness trainers/coaches. The industry is responsible for the employment of over 584,844 people.

Experts project the industry to grow at a 1.9 percent annual rate. It is important to state that there is no single organization that has a lion share of the available market in the industry.

A recent report published by IBISWORLD shows that the Personal Trainers industry has experienced steady growth over the last five years, fueled by rising demand for weight-loss services and greater interest in customized workout regimes.

According to the Centers for Disease Control and Prevention, more than one third of Americans are obese, increasing demand for the Personal Trainers industry.

However, industry operators have had to increasingly compete with inexpensive do-it-yourself exercise methods that cost much less than personal trainers. Consequently, industry revenue growth has been relatively subdued in recent years, and IBISWorld estimates that industry revenue will grow 2.7 percent in the coming year.

It can’t be over emphasized that the demand for the services offered by personal fitness trainers grows when public confidence declines and people’s ability to handle issues on their own wanes. Going forward, clients will likely require less guidance, high-income households will serve as the primary vehicle of growth in the industry.

Lastly, as a personal fitness trainer, the key attributes needed to make good success from the trade is robust knowledge, patience, enthusiasm, passion about the specific area to be handled, and constant positivity. You are also expected to be highly proactive; you would need to be good at planning, preparation, and have certain other organizational skills.

2. Executive Summary

Paul Anderson® Personal Fitness Training Company is a professional and licensed personal fitness services that is specialized in helping her clients go through fitness schedules, overcome their health challenges and achieve their personal health and fitness goals.

The scope of our business offerings covers areas such as health coaching cum counseling, planning and monitoring exercise programs, planning and monitoring food programs, planning and monitoring nutrition programs, promoting healthy eating habits and encouraging regular medical checkups et al.

Our business will be located in – between a well – populated residential estate and a business district in Las Cruces – New Mexico, United States of America.

Paul Anderson® Personal Fitness Training Company is a client-focused and result driven fitness training company that provides broad-based in-home personal fitness services at an affordable fee that won’t in any way put a hole in the pocket of our clients. We will ensure that we work hard to meet and surpass all our clients’ expectations as it relates to their personal health and fitness goals.

At Paul Anderson® Personal Fitness Training Company, our clients’ overall best interest would always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hire certified personal fitness trainers with various skills set who are passionate in helping our clients achieve their personal fitness and health goals in record time.

Paul Anderson® Personal Fitness Training Company will at all times demonstrate her commitment to sustainability, both individually and as a in – home personal fitness training company, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our clients’ needs precisely and completely.

Paul Anderson® Personal Fitness Training Company is founded by Paul Anderson. He is a certified and renowned personal fitness coach with cardiopulmonary resuscitation (CPR) and automated external defibrillator (AED) certifications and a member of The International Confederation of Registers of Exercise Professionals (ICREPs).

He has a combined experience of over 20 years working with top government officials, corporate executives, celebrities and sports people both in the United States of America.

3. Our Products and Services

Paul Anderson® Personal Fitness Training Company is going to offer varieties of services within the scope of the Personal Trainers Services industry in the United States of America.

Our intention of starting our in-home personal fitness trainer business is to help our clients overcome their fitness and health challenges, achieve their personal fitness and health goals and improve their overall well-being. Our service offerings are listed below;

• Exercise instruction and demonstration
• Fitness consultation
• Planning and monitoring exercise programs
• Planning and monitoring food and nutrition programs
• Promoting healthy lifestyle and eating habits
• Encouraging regular medical checkups

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive and effective in-home personal fitness trainer business that will become the number one choice for both individuals and corporate organizations in Las Cruces – New Mexico and the whole of the United States of America.
• Our mission is to provide affordable, professional and highly effective in-home personal fitness training services to a wide range of clients.
• We want to position Paul Anderson® Personal Fitness Training Company to become one of the leading in-home personal fitness brands in the industry in the whole of Las Cruces – New Mexico, and also to be amongst the top 10 personal fitness training companies in the United States of America within the first 5 years of operation.

Our Business Structure

Paul Anderson® Personal Fitness Training Company, is intends starting small in Las Cruces – New Mexico, but hopes to grow big in order to compete favorably with leading firms in the industry. We are aware of the importance of building a solid business structure that can support the kind of world class business we want to own.

At Paul Anderson® Personal Fitness Training Company, we will ensure that we hire people that are qualified, hardworking, creative, passionate, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all our stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff/partners and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Principal Partner / Chief Personal Fitness Trainer
• Personal Fitness Trainer (Exercise Psychologist) (5)

Office Administrator

• Marketing Executives

Client Service Executive

5. Job Roles and Responsibilities

Principal Partner / Chief Executive Officer:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Personal Fitness Trainers (Exercise Physiologist)

• Demonstrate how to carry out various exercises and routines
• Watch clients do exercises and show or tell them correct techniques to minimize injury and improve fitness
• Give alternative exercises during workouts or classes for different levels of fitness and skill
• Monitor clients’ progress and adapt programs as needed
• Explain and enforce safety rules and regulations
• Give clients information or resources about nutrition, weight control, and lifestyle issues
• Give emergency first aid if needed
• Evaluate clients’ fitness levels and health conditions
• Build individualized exercise programs
• Explain exercises in detail and suggest alternatives if needed
• Explain safe and proper use of gym equipment
• Research on new exercise techniques and trends
• Promote in home personal fitness packages and plans
• Perform CPR and administer first aid in case of emergencies
• Inform clients about gym safety and hygiene guidelines
• Build a positive and trusting relationship with customers
• Advise customers on how to change nutritional and lifestyle habits as needed
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Regularly hold meetings with key stakeholders to review the effectiveness of the organizations’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily activities for the organization.

Marketing Executive (Contract)

• Identify, prioritize, and reach out to new clients, and business opportunities et al
• Follows up on development leads and contacts; participates in the structuring and financing of programs
• Negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Documents all customer contact and information
• Represents Paul Anderson® Personal Fitness Training Company in strategic meetings
• Helps to increase sales and growth for the organization

Accountant (Contract)

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization.
• Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the principal partners in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
• Receives parcels/documents for the organization.

6. SWOT Analysis

Paul Anderson® Personal Fitness Training Company engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured personal fitness trainer business that can favorably compete in the industry in the United States.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Paul Anderson® Personal Fitness Training Company. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Paul Anderson® Personal Fitness Training Company;

Our core strength lies in our ability to attract local support and frequent referrals, having a high prior success rate and recommendation/accreditation from authoritative source. So also, we have a team with excellent qualifications and experience in the Personal Trainers Services industry.

Aside from the synergy that exists in our carefully selected team members and our strong online presence, Paul Anderson® Personal Fitness Training Company is well positioned in a community with the right demography and we know we will attract loads of clients from the first day we open our doors for business.

As a new in – home personal fitness training company in Las Cruces – New Mexico, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the fast – growing Personal Trainers Services industry; that is perhaps our major weakness.

• Opportunities:

The services provided by the Personal Trainers industry are considered discretionary by most consumers. Consequently, demand for industry services is linked to per capita disposable income. When per capita disposable income rises, consumers are likely to pay for more industry services and opt for higher-priced industry offerings.

Going forward, per capita disposable income is expected to increase, representing a potential opportunity for the industry. As a standard in-home personal fitness training company, we are ready to take advantage of any opportunity that comes our way.

Adults between the ages of 20 and 64 represent the Personal Trainers industry’s largest market. Consequently, the aging baby-boomer generation and the coming of age of their children have broadened the market for personal trainers. The number of people aged 20 to 64 is expected to increase in the coming year, though the slow rate of growth poses a potential threat to the industry.

7. MARKET ANALYSIS

• Market Trends

The trend in the Personal Trainers Services industry shows that in the last half a decade, the industry has grown consistently. With the growing population of obese people in the United State, in-home personal fitness training services are needed regardless of economic conditions.

Going forward, as people continue to be employed and regain a steady income, private health insurance will become more affordable, prompting consumers to seek in – home personal fitness training services.

One thing is certain, the trend in the Personal Trainers Services industry is such that if you want to be ahead of your competitors, you should be able to acquire as much certifications as possible and you should be able to have loads of testimonies from your clients.

The truth is that if your clients experience huge difference in their overall well – being as a result of hiring your services, then they will be compelled to help promote your organization. Another notable trend in this industry is the influence of technology; the advent of technology is responsible for the increase income generated by personal fitness trainers all over the world.

With technology, it is now easier for in – home personal fitness trainers to collect data, direct their marketing towards the demography that needs their services and continue to learn and adopt international best practices in the industry.

8. Our Target Market

The target market for in – home personal fitness training companies is all encompassing. Paul Anderson® Personal Fitness Training Company is a professional in-home personal fitness training company that is specialized in helping her clients overcome fitness and health challenges, achieve their fitness and health personal goals and improving their overall wellbeing and productivity.

Our target market as a in – home personal fitness training company cuts across people of different classes and walks of life. We are coming into the Personal Trainers Services industry with a business concept that will enable us work with the clients from different backgrounds and status. Below is a list of the clients that we have specifically design our in – home personal fitness services for;

• Working class adults/corporate executives
• Politicians
• Business people/entrepreneurs
• Government officials
• Celebrities
• Public figures
• Sports men and women
• College students
• People undergoing depression
• Senior citizens

Our competitive advantage

The Personal Trainers Services industry is indeed very prolific and highly competitive. Clients will only hire your services if they know that you can help them overcome their fitness and health challenges, and achieve their overall fitness goals.

We are quite aware that to be highly competitive in the Personal Trainers Services industry means that you should be able to deliver consistent quality service, our clients should be able to experience remarkable difference and improvement and we should be able to meet the expectations of our clients at all times.

Paul Anderson® Personal Fitness Training Company might be a new in – home personal fitness training company in Las Cruces – New Mexico, but the management team and the owner of the business are core professionals, licensed and highly qualified personal fitness trainers that can successfully help her clients overcome their fitness and health challenges and achieve their personal fitness and health goals within a short period of time.

These are part of what will count as a competitive advantage for us. Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Paul Anderson® Personal Fitness Training Company is established with the aim of maximizing profits in the Personal Trainers Services industry and we are going to ensure that we do all it takes to attract clients on a regular basis.

Paul Anderson® Personal Fitness Training Company will generate income by offering the following services;

10. Sales Forecast

One thing is certain, there would always be individuals who would need the services ofin-home personal fitness trainers in other for them to overcome their fitness challenges. This is the major reason why our services will always be needed.

We are well positioned to take on the available market in Las Cruces – New Mexico and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six months of operation and grow our business and our clientele base.

We have been able to examine the in-home personal fitness trainer’s market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Las Cruces – New Mexico.

Below are the sales projections for Paul Anderson® Personal Fitness Training Company, it is based on the location of our in – home personal fitness training company and of course the wide range of services that we will be offering;

• First Fiscal Year (FY1): $150,000
• Second Fiscal Year (FY2): $350,000
• Third Fiscal Year (FY3): $650,000

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiff competitions amongst in – home personal fitness training companies in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Paul Anderson® Personal Fitness Training Company.

We will also ensure that our clients overcome their fitness and health challenges in record time. Paul Anderson® Personal Fitness Training Company is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our in – home personal fitness training company by sending introductory letters alongside our brochure to corporate organizations, religious organizations, households and key stake holders in and around Las Cruces – New Mexico.
• Prints out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Uses friends and family to spread word about our in – home personal fitness training company
• Post information about our in – home personal fitness training company on bulletin boards in places like schools, libraries, and local coffee shops.
• Place a small or classified advertisement in the newspaper, or local publication about our in – home personal fitness training company
• Advertises our in – home personal fitness training company in relevant educational magazines, newspapers, TV and radio stations
• Attends relevant educational expos, seminars, and business fairs et al
• Engages direct marketing approach
• Encourages word of mouth marketing from loyal and satisfied clients.

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the hearts of our target market. We are set to become the number one choice for both corporate and private clients in the whole of Las Cruces – New Mexico which is why we have made provisions for effective publicity and advertisement of our business.

Below are the platforms we intend to leverage on to promote and advertise Paul Anderson® Personal Fitness Training Company;

• Place adverts on both print (community – based newspapers and health and fitness magazines) and electronic media platforms
• Sponsor relevant community – based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards in strategic locations all around Las Cruces – New Mexico.
• Distribute our fliers and handbills in target areas
• List our in – home personal fitness training company in local directories / yellow pages
• Advertise our life in – home personal fitness training company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our logo et al.

12. Our Pricing Strategy

Generally, counseling and coaching services are billed on per hour billing rate and flat fees on a weekly or monthly basis as it applies. As a result of this, Paul Anderson® Personal Fitness Training Company will charge our clients flat fees except for few occasions where there will be need for us to charge special clients on hourly basis.

At Paul Anderson® Personal Fitness Training Company we will keep our fees below the average market rate by keeping our overhead low and by collecting payment in advance. We will also offer special discounted rates to all our clients at regular intervals.

We are aware that there are some clients that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

• Payment Options

The payment policy adopted by Paul Anderson® Personal Fitness Training Company is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options Paul Anderson® Personal Fitness Training Company will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via mobile money
• Payment via Point of Sales Machines (POS Machines)
• Payment via check

In view of the above, we have chosen banking platforms that will enable our client make payment for our services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to pay for our services.

13. Startup Expenditure (Budget)

Starting an in-home personal fitness training company can be cost effective because on the average, you are not expected to acquire expensive machines and equipment. What you should be concerned about is the amount needed to secure a standard office facility in a good and busy business district, the amount needed to furniture and equip the office, pay bills, promote the business and obtain the appropriate business license and certifications.

This is what it would cost us to start our own standard in-home personal fitness training company in the United States of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for liability insurance, permits and license will cost – $3,500
• Acquiring an office space that will accommodate the number of employees we intend employing for at least 6 months (Re – Construction of the facility inclusive) will cost – $35,000.
• Equipping the office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
• The cost for accounting software, CRM software and Payroll Software – $3,000
• Other start-up expenses including stationery – $1000
• Phone and Utilities (gas, sewer, water and electric) deposits – ($3,500).
• The cost for launching an official website will cost – $500
• The amount needed to pay bills and staff members for at least 2 to 3 months – $50,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000
• Miscellaneous – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about one hundred and fifty thousand (150,000) U.S. dollars to successfully set up a medium scale but standard in – home personal fitness training company in the United States of America.

Generating Funds/Startup Capital for Paul Anderson® Personal Fitness Training Company

Paul Anderson® Personal Fitness Training Company is a private business that will be owned by Paul Anderson. He is the only financier of the business which is why he has decided to restrict the sourcing of the startup capital for the business to just three major sources.

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $50,000 (Personal savings $35,000 and soft loan from family members $15,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and business structure. If all of these factors are missing from a business, then it won’t be too long before the business closes shop.

One of our major goals of starting Paul Anderson® Personal Fitness Training Company is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our in – home personal fitness training services a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Paul Anderson® Personal Fitness Training Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing a standard office facility in a good location plus reconstruction : In progress
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the school: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed software apps, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating awareness for the business in Las Cruces – New Mexico: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with estate managers and key players in various industries: In Progress

Seriously Strong Training - St Petersburg

Review Highlights

“ Pete 's location so I highly recommend folks go check them out. ” in 3 reviews

“ I trained with them at their Tallahassee location so when I heard they were expanding to St. ” in 2 reviews

“ Beautiful facility, clean atmosphere, knowledgeable and professional staff who invest in their clients and all the support you need to get to your goals! ” in 2 reviews

Location & Hours

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533 28th St S

Saint Petersburg, FL 33712

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Personal training, send a message, areas covered.

Tampa Bay Area

Opening Hours

8:00 AM - 1:00 PM

4:00 PM - 9:00 PM

8:00 AM - 5:00 PM

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Daniel Warren

About Daniel

Born and raised in Texas, I value hard work and spirit above all else! I have a passion to help you become the best version of yourself and if you DW willing to put in the work, I promise it will happen! I put in the work myself from 2020 to 2021 and lost 70 lbs by myself just to show you that’s progress is real! In my free time I like to work out myself and play games with friends.

Areas of Expertise

• Strength Training
• Weight Loss
• Muscle Gain

NCCA Accredited Certifications

Additional certifications.

1111 Missouri Avenue North

Saint Petersburg, FL 33732

You'll have a free phone consult before your first session.

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Intro Offer

First 2 sessions

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Off-Peak pricing is a 0% savings on sessions booked on

Mon-Thurs between 12:00pm-4:30pm and

Fri-Sun starting at 12:00pm until the remainder of the day.

2 Sessions for $58

Get your first 2 sessions for only $58 when you start now with Daniel! You will be entered into a 4 session subscription when your third session is scheduled or 2 days after your second session is completed, whichever comes first, unless you cancel.

This offer is for new clients only. Limit one Intro Offer per client. Cannot be combined with any other offer. Does not include session surcharge fees.

The FYT Difference

All FYT Pros are certified, background checked, and insured. We offer dedicated support and a money-back guarantee after your first session.

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If your first session isn't the BEST exercise experience you've ever had, we'll provide a full refund on your entire purchase.

Some Common Questions

• Can we talk on the phone or meet before booking? For safety and security reasons, contact information is only shared after you book your session at which point we'll set up a complimentary phone consultation to get to know each other and answer any questions you have. If we’re not a good fit after the call, you'll receive a full refund!
• Do you offer a free trial session? I don’t offer a free session, but the website offers a 100% Money Back Guarantee on your entire purchase if you are not satisfied after our first session!
• Where do you train? You can see the areas where I train on the map on my profile. In-home sessions will take place wherever you specify - in your own home, building gym, or outdoors - and I’ll bring all the equipment you need! If you see a red pin on my map, that means I have access to a private gym facility where we can train.
• How much do sessions cost and do you offer bulk discounts? The prices offered through this service are the guaranteed lowest prices for training with me. All prices are listed on my profile and are for 1-on-1 sessions. If you'd like to train with a partner or with friends, just pick this option when you book. Partner sessions are 1.5x my 1-on-1 rate and small group sessions are 2x.
• How do I book a session with you? Simply choose a date and time from the schedule in my profile and you’ll be guided through the booking process. If you don’t see your desired times, you can send me a message below.
• I have a specific injury/condition - can you work with me? That's why they call it *personal* training :) I've worked with clients of all ages, genders, and fitness levels and have experience with all sorts of injuries and medical conditions. We'll work together to develop a personalized plan tailored specifically for you.
• I still have a question... Click the button below to send a message and either myself or a Client Match Specialist will reply as soon as possible! Send Me a Message Send Me a Message

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Virtual Training

Fyt's mission is to make fitness and personal training as accessible, convenient, and safe as possible. In these uncertain times, we are pleased to introduce virtual training starting at just $29/session.

Your selected trainer will work with you via your preferred communication method - Skype, FaceTime, Hangouts or Facebook Messenger.

Just book with any of our in-home trainers, select "Virtual" for your training setting and provide your connection info in Special Instructions.

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