business plan template real estate development

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Writing a Business Plan

Writing a business plan may seem a daunting task as there are so many moving parts and concepts to address. Take it one step at a time and be sure to schedule regular review (quarterly, semi-annually, or annually) of your plan to be sure you on are track to meet your goals.

Why Write a Business Plan?

Making a business plan creates the foundation for your business. It provides an easy-to-understand framework and allows you to navigate the unexpected.

Quick Takeaways

• A good business plan not only creates a road map for your business, but helps you work through your goals and get them on paper
• Business plans come in many formats and contain many sections, but even the most basic should include a mission and vision statement, marketing plans, and a proposed management structure
• Business plans can help you get investors and new business partners

Source: Write Your Business Plan: United States Small Business Association

Writing a business plan is imperative to getting your business of the ground. While every plan is different – and most likely depends on the type and size of your business – there are some basic elements you don’t want to ignore.

NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles ( E ) are available only to NAR members and require the member's nar.realtor login.

Defining Your Mis​sion & Vision

Writing a business plan begins by defining your business’s mission and vision statement. Though creating such a statement may seem like fluff, it is an important exercise. The mission and vision statement sets the foundation upon which to launch your business. It is difficult to move forward successfully without first defining your business and the ideals under which your business operates. A company description should be included as a part of the mission and vision statement. Some questions you should ask yourself include: 

• What type of real estate do you sell?
• Where is your business located?
• Who founded your business?
• What sets your business apart from your competitors?

What is a Vision Statement ( Business News Daily , Jan. 16, 2024)

How to Write a Mission Statement ( The Balance , Jan. 2, 2020)

How to Write a Mission Statement pdf ( Janel M. Radtke , 1998)

Using a SWOT Analysis to Structure Your Business Plan

Once you’ve created a mission and vision statement, the next step is to develop a SWOT analysis. SWOT stands for “Strengths, Weaknesses, Opportunities, and Threats.” It is difficult to set goals for your business without first enumerating your business’s strengths and weaknesses, and the strengths and weaknesses of your competitors. Evaluate by using the following questions:

• Do you offer superior customer service as compared with your competitors?
• Do you specialize in a niche market? What experiences do you have that set you apart from your competitors?
• What are your competitors’ strengths?
• Where do you see the market already saturated, and where are there opportunities for expansion and growth?

Strength, Weakness, Opportunity, and Threat (SWOT) ( Investopedia , Oct. 30, 2023)

How to Conduct a SWOT Analysis for Your Small Business ( SCORE , Apr. 28, 2022)

SWOT Analysis Toolbox ( University of Washington )

Setting ​Business Goals

Next, translate your mission and vision into tangible goals. For instance, if your mission statement is to make every client feel like your most important client, think about the following:

• How specifically will you implement this?
• Do you want to grow your business?
• Is this growth measured by gross revenue, profit, personnel, or physical office space?
• How much growth do you aim for annually?
• What specific targets will you strive to hit annually in the next few years?

Setting Business Goals & Objectives: 4 Considerations ( Harvard Business School , Oct. 31, 2023)

What are Business Goals? Definition, How To Set Business Goals and Examples ( Indeed , Jul. 31, 2023)

Establishing a Format

Most businesses either follow a traditional business plan format or a lean startup plan.

Traditional Business Plan

A traditional business plan is detailed and comprehensive. Writing this business plan takes more time. A traditional business plan typically contains the following elements:

• Executive Summary
• Company description
• Market analysis
• Organization and management
• Service or product line
• Marketing and sales
• Funding request
• Financial projections

Lean Startup Plan

A lean startup plan requires high-level focus but is easier to write, with an emphasis on key elements. A lean startup plan typically contains the following elements:

• Key partnerships
• Key activities
• Key resources
• Value proposition
• Customer relationships
• Customer segments
• Cost structure
• Revenue stream

Creating a Marketing Plan

You may wish to create a marketing plan as either a section of your business plan or as an addendum. The Marketing Mix concerns product , price , place and promotion .

• What is your product?
• How does your price distinguish you from your competitors—is it industry average, upper quartile, or lower quartile?
• How does your pricing strategy benefit your clients?
• How and where will you promote your services?
• What types of promotions will you advertise?
• Will you ask clients for referrals or use coupons?
• Which channels will you use to place your marketing message?

Your Guide to Creating a Small Business Marketing Plan ( Business.com , Feb. 2, 2024)

10 Questions You Need to Answer to Create a Powerful Marketing Plan ( The Balance , Jan. 16, 2020)

Developing a Marketing Plan pdf ( Federal Deposit Insurance Corporation )

Forming a Team

Ensuring the cooperation of all colleagues, supervisors, and supervisees involved in your plan is another important element to consider. Some questions to consider are:

• Is your business plan’s success contingent upon the cooperation of your colleagues?
• If so, what specifically do you need them to do?
• How will you evaluate their participation?
• Are they on-board with the role you have assigned them?
• How will you get “buy in” from these individuals?

How to Build a Real Estate Team + 7 Critical Mistakes to Avoid ( The Close , May 17, 2023)

Don’t Start a Real Estate Team Without Asking Yourself These 8 Questions ( Homelight , Jan. 21, 2020)

Implementing a Business Plan and Reviewing Regularly

Implementation and follow-up are frequently overlooked aspects to the business plan, yet vital to the success of the plan. Set dates (annually, semi-annually, quarterly, or monthly) to review your business plans goals. Consider the following while reviewing:

• Are you on track?
• Are the goals reasonable to achieve, impossible, or too easy?
• How do you measure success—is it by revenue, profit, or number of transactions?

And lastly, think about overall goals.

• How do you plan to implement your business plan’s goals?
• When will you review and refine your business plan goals?
• What process will you use to review your goals?
• What types of quantitative and qualitative data will you collect and use to measure your success?

These items are only a few sections of a business plan. Depending on your business, you may want to include additional sections in your plan such as a:

• Cover letter stating the reasoning behind developing a business plan
• Non-disclosure statement
• Table of contents

How To Write a Business Proposal Letter (With Examples) ( Indeed , Jul. 18, 2023)

How To Implement Your Business Plan Objectives ( The Balance , Aug. 19, 2022)

The Bottom Line

Creating a business plan may seem daunting, but by understanding your business and market fully, you can create a plan that generates success (however you choose to define it).

Real Estate Business Plans – Samples, Instructional Guides, and Templates

9 Steps to Writing a Real Estate Business Plan + Templates ( The Close , Apr. 3, 2024)

How to Write a Real Estate Business Plan (+Free Template) ( Fit Small Business , Jun. 30, 2023)

The Ultimate Guide to Creating a Real Estate Business Plan + Free Template ( Placester )

Write Your Business Plan ( U.S. Small Business Administration )

General Business Plans – Samples, Instructional Guides, and Templates

Business Plan Template for a Startup Business ( SCORE , Apr. 23, 2024)

Guide to Creating a Business Plan with Template (Business News Daily, Mar. 28, 2024)

Nine Lessons These Entrepreneurs Wish They Knew Before Writing Their First Business Plans ( Forbes , Jul. 25, 2021)

How to Write a Business Plan 101 ( Entrepreneur , Feb. 22, 2021)

Books, eBooks & Other Resources

Ebooks & other resources.

The following eBooks and digital audiobooks are available to NAR members:

The Straightforward Business Plan (eBook)

Business Plan Checklist (eBook)

The SWOT Analysis (eBook)

The Business Plan Workbook (eBook)

Start-Up! A Beginner's Guide to Planning a 21st Century Business (eBook)

Complete Book of Business Plans (eBook)

How to Write a Business Plan (eBook)

The Easy Step by Step Guide to Writing a Business Plan and Making it Work (eBook)

Business Planning: 25 Keys to a Sound Business Plan (Audiobook)

Your First Business Plan, 5 th Edition (eBook)

Anatomy of a Business Plan (eBook)

Writing a Business Plan and Making it Work (Audiobook)

The Social Network Business Plan (eBook)

Books, Videos, Research Reports & More

As a member benefit, the following resources and more are available for loan through the NAR Library. Items will be mailed directly to you or made available for pickup at the REALTOR® Building in Chicago.

Writing an Effective Business Plan (Deloitte and Touche, 1999) HD 1375 D37w

Have an idea for a real estate topic? Send us your suggestions .

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.

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Download all the resources to become a real estate developer.

Let's make sure your property construction project will be profitable!

Here is a free business plan sample for a real estate development venture

Embarking on the journey of becoming a real estate developer is an exciting venture filled with opportunities and challenges.

In the following paragraphs, we will present to you a comprehensive business plan outline tailored for real estate development.

As an aspiring developer, you're likely aware that a robust business plan is crucial for laying the foundation of your enterprise. It serves as a roadmap, guiding you through the complexities of the industry while setting clear objectives and strategies.

To streamline your planning process and ensure you're on the right track, take advantage of our real estate developer business plan template. Our team is also on standby to provide a complimentary review and refinement of your plan.

How to draft a great business plan for your real estate development venture?

A good business plan for a real estate developer must reflect the unique aspects of the real estate industry.

To start, it is crucial to provide a comprehensive overview of the real estate market. This includes current statistics and identifying emerging trends in the industry, as illustrated in our real estate development business plan template .

Your business plan should articulate your vision clearly. Define your target market (such as residential buyers, commercial clients, or investors), and establish the distinctive positioning of your real estate projects (luxury, affordable, sustainable, etc.).

The market analysis section is vital. It requires a thorough understanding of the local real estate market, including demand and supply dynamics, competitor analysis, and potential growth areas.

For a real estate developer, it is important to detail the types of properties you plan to develop. Describe your projects - residential complexes, commercial buildings, mixed-use developments - and explain how they align with market needs and preferences.

The operational plan is critical. It should cover the selection of development sites, the design and planning process, construction management, legal considerations, and the sales or leasing strategy.

Emphasize the importance of sustainable building practices, quality construction, and adherence to zoning and regulatory requirements.

Address your marketing and sales strategy. How will you market your properties and attract buyers or tenants? Consider advertising methods, sales channels, and customer engagement strategies.

Utilizing digital tools, such as a professional website, virtual property tours, and a strong social media presence, is increasingly important in the real estate sector.

The financial section is another crucial component. It should include the project budget, funding sources, revenue projections, operational expenses, and the financial feasibility of the development.

In real estate development, the financial stakes are high, and the timelines are long, making thorough financial planning and risk assessment essential. For assistance, you can refer to our financial model for real estate development .

Compared to other business plans, a real estate development plan must pay special attention to market cycles, regulatory hurdles, project financing structures, and long-term capital appreciation.

A well-crafted business plan will not only help you clarify your strategies and vision but also attract investors or secure loans.

Lenders and investors are looking for a solid market analysis, realistic financial projections, and a clear understanding of project management in real estate development.

By presenting a detailed and substantiated plan, you showcase your professionalism and dedication to the success of your projects.

To achieve these goals while saving time, you can complete our real estate development business plan template .

A free example of business plan for a real estate development venture

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a real estate developer .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market analysis and projections.

The real estate development market is a dynamic industry with significant growth potential.

Recent studies have valued the global real estate market at over 8 trillion dollars, with expectations for continued expansion due to urbanization, population growth, and economic development.

In the United States, the real estate development sector contributes substantially to the GDP, with thousands of development projects spanning residential, commercial, and industrial properties.

These statistics underscore the pivotal role of real estate development in shaping the built environment and driving economic progress.

Industry Trends

Current trends in real estate development reflect a focus on sustainability, technological integration, and community-centric designs.

Green building practices are becoming standard, with developers prioritizing energy efficiency, renewable energy sources, and eco-friendly materials to meet both regulatory requirements and consumer demand.

Smart home technology and automation are increasingly incorporated into residential projects, enhancing the functionality and appeal of modern living spaces.

Mixed-use developments that combine residential, commercial, and recreational facilities are gaining popularity, as they offer convenience and foster a sense of community.

Furthermore, the rise of remote work has prompted a shift in both residential and commercial real estate, with developers reimagining spaces to accommodate flexible work arrangements.

These trends highlight the industry's adaptability and responsiveness to changing lifestyles and societal needs.

Key Success Factors

Several factors contribute to the success of a real estate development project.

Location remains a primary determinant, with properties in desirable areas commanding higher values and occupancy rates.

Quality of construction and attention to design are critical, as they directly impact the longevity and aesthetic appeal of a development.

Innovative planning and the ability to anticipate market needs can set a developer apart in a competitive landscape.

Strong financial management and strategic partnerships are essential for ensuring project viability and profitability.

Lastly, maintaining a positive reputation through customer satisfaction and community engagement is vital for long-term success in the real estate development industry.

The Project

Project presentation.

Our real estate development project is designed to address the growing need for sustainable and affordable housing in urban areas. With a focus on innovative design and eco-friendly construction, our development will feature a mix of residential units, including apartments, townhouses, and single-family homes, all constructed with energy-efficient materials and smart home technology.

Strategically located in areas with easy access to public transportation, schools, and community amenities, our development aims to enhance the living experience while minimizing environmental impact.

This real estate project seeks to set a new standard for modern living, combining comfort, convenience, and sustainability to meet the expectations of a diverse clientele.

Value Proposition

The value proposition of our real estate development project lies in creating sustainable, high-quality living spaces that cater to the needs of modern urban dwellers. We are committed to providing homes that are not only aesthetically pleasing but also environmentally responsible and technologically advanced.

Our focus on sustainability and innovation offers residents a unique lifestyle that supports both their well-being and the health of the planet. By integrating green spaces, energy-efficient systems, and smart home features, we deliver a superior living experience that aligns with the values of today's conscious consumers.

We aim to build communities that foster connection and convenience, making our developments more than just a place to live, but a place to thrive.

Project Owner

The project owner is a seasoned real estate developer with a keen eye for emerging trends in urban living and sustainability. With a portfolio that includes successful residential and mixed-use developments, he brings a wealth of experience in creating spaces that resonate with the needs of modern society.

Armed with a deep understanding of green building practices and a commitment to innovation, he is dedicated to pushing the boundaries of traditional real estate development. His expertise in project management and his dedication to creating value for both residents and the surrounding community make him the driving force behind this ambitious project.

With a vision for building the future of urban living, he is determined to deliver real estate solutions that are not only profitable but also socially and environmentally responsible.

The Market Study

Market segments.

The market segments for a real estate developer are diverse and can be categorized as follows:

Firstly, there are individual homebuyers looking for residential properties, which include first-time buyers, families looking to upgrade, and downsizers seeking smaller, more manageable living spaces.

Secondly, there are real estate investors who are interested in purchasing properties for rental income or capital appreciation.

Another segment includes commercial clients seeking office spaces, retail locations, or industrial properties to support their business operations.

Lastly, a significant segment consists of institutional clients such as government bodies, educational institutions, and healthcare providers requiring specialized real estate solutions.

SWOT Analysis

A SWOT analysis for a real estate development project might reveal the following:

Strengths could include a strong brand reputation, a portfolio of successful past projects, financial stability, and a skilled management team.

Weaknesses might be the sensitivity to economic cycles, regulatory challenges, or the high cost of capital for development projects.

Opportunities could arise from emerging market trends such as eco-friendly construction, smart homes, and the demand for mixed-use developments.

Threats may include market saturation, rising construction costs, and potential shifts in government policies affecting property development.

Competitor Analysis

Competitor analysis in the real estate development sector indicates a highly competitive landscape.

Direct competitors include other development firms, ranging from large-scale national developers to smaller, local players.

These competitors vie for prime land acquisitions, favorable financing terms, and the attention of potential buyers and tenants.

Competitive advantages may be found in the ability to secure desirable locations, innovative design and construction practices, strong partnerships with contractors, and superior marketing strategies.

Understanding the strengths and weaknesses of competitors is crucial for carving out a niche in the market and for strategic positioning.

Competitive Advantages

Our real estate development firm's competitive advantages lie in our comprehensive approach to creating value for our clients and stakeholders.

We offer a portfolio of properties that cater to a wide range of needs, from luxury residential units to functional commercial spaces, all designed with modern aesthetics and built with high-quality materials.

Our commitment to sustainability and green building practices not only appeals to environmentally conscious buyers but also provides long-term cost savings.

Additionally, our expertise in navigating complex regulatory environments and our strong relationships with local authorities ensure that our projects progress smoothly and efficiently.

You can also read our articles about: - how to launch a real estate development venture: a complete guide - the customer segments of a real estate development venture - the competition study for a real estate development venture

The Strategy

Development plan.

Our three-year development plan for the real estate development company is designed to establish a strong foothold in the market.

In the first year, we will focus on acquiring prime land in high-growth areas and initiating the development of residential and commercial properties.

The second year will be dedicated to the construction phase, ensuring that all projects are on schedule and meet our high-quality standards.

In the third year, we aim to expand our portfolio by exploring mixed-use developments and entering new markets while also enhancing our sustainability practices.

Throughout this period, we will prioritize innovation, customer satisfaction, and strategic partnerships to solidify our reputation as a leading developer.

Business Model Canvas

The Business Model Canvas for our real estate development company targets individuals and businesses looking for residential and commercial spaces.

Our value proposition is centered on delivering high-quality, sustainable, and strategically located properties.

We market our properties through real estate agents, online platforms, and our sales offices, utilizing key resources such as our experienced team and construction partners.

Key activities include land acquisition, project development, construction management, and sales.

Our revenue streams are generated from property sales and leases, while our costs are mainly associated with land acquisition, construction, and marketing.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is focused on positioning ourselves as a developer of choice.

We aim to showcase our projects' unique features and benefits, targeting potential buyers through targeted advertising, open houses, and virtual tours.

We will also build relationships with real estate brokers and participate in industry events to increase visibility.

Our online presence will be strengthened through SEO, content marketing, and social media engagement to reach a wider audience.

Finally, we will emphasize our commitment to sustainability and community development to appeal to socially conscious consumers.

Risk Policy

The risk policy for our real estate development company is designed to mitigate risks associated with market fluctuations, project delays, and regulatory changes.

We conduct thorough market research and feasibility studies before acquiring land and commencing projects.

Our project management protocols are in place to ensure timely completion and cost control.

We also maintain a diversified portfolio to spread risk and rely on comprehensive insurance coverage to protect against unforeseen events.

Our proactive approach to risk management is aimed at ensuring the long-term success and stability of our company.

Why Our Project is Viable

We are committed to developing properties that meet the growing demand for quality living and working spaces.

With our focus on strategic locations, sustainability, and innovative design, we are well-positioned to capitalize on market trends.

We are excited about the opportunity to shape the skylines of cities and create value for our stakeholders.

Our adaptability and customer-centric approach will guide us in achieving our objectives, and we are optimistic about the future of our real estate development company.

You can also read our articles about: - the Business Model Canvas of a real estate development venture - the marketing strategy for a real estate development venture

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a real estate developer and our financial plan for a real estate developer .

Initial expenses for our real estate development project include acquiring land, obtaining necessary permits and approvals, hiring architects and contractors, and investing in high-quality building materials. Additional costs involve legal fees, insurance, and marketing expenses to promote our properties to potential buyers and investors.

Our revenue assumptions are based on a comprehensive market analysis of the local real estate market, taking into account factors such as population growth, economic trends, and the demand for residential and commercial properties.

We anticipate a steady increase in property sales and rentals, starting conservatively and expanding as our real estate developments gain recognition in the market.

The projected income statement outlines expected revenues from property sales and rentals, construction costs (materials, labor, equipment), and operating expenses (office rent, marketing, salaries, property management, etc.).

This results in a forecasted net profit that is essential for assessing the long-term profitability of our real estate development business.

The projected balance sheet reflects assets specific to our business, such as land, buildings under development, and completed properties, as well as liabilities including construction loans and other financial obligations.

It provides a snapshot of the overall financial health of our real estate development company at the end of each fiscal period.

Our projected cash flow statement details the inflows and outflows of cash, enabling us to predict our financial needs at any given time. This will assist us in managing our finances effectively and avoiding liquidity issues.

The projected financing plan identifies the various financing sources we intend to utilize to fund our development projects, including bank loans, investor capital, and pre-sales of properties.

The working capital requirement for our real estate development will be meticulously managed to ensure we have the necessary funds to finance day-to-day operations, such as land acquisition, construction expenses, and staff salaries.

The break-even point for our project is the level of sales and rentals needed to cover all our costs, including initial investments, and to begin generating a profit.

It will signal when our business is expected to become financially viable.

Performance indicators we will monitor include the gross margin on property sales, the occupancy rates for rental properties, the debt-to-equity ratio to evaluate our financial leverage, and the return on investment to measure the efficiency of the capital invested in our development projects.

These indicators will aid us in assessing the financial performance and overall success of our real estate development company.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a real estate development venture .

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