Price
Features
Target Market
Brand Reputation
[Sender.Company]
Competitor Name
Competitor Name
Competitor Name
Competitor Name
Competitor Name
More features at a lower cost , easier to use , product’s business model.
Insert a product business model slide outlining the path to profitability for your new product.
Business models:
business-to-business (B2B)
business-to-consumer (B2C)
business-to-government (B2G)
Subscription-based (SaaS, cloud-hosted, or streaming services)
On-demand (food delivery, ridesharing, couriers, etc.)
Specify the planned launch price for your product as well as the general price range it could sell at (to account for post-launch pricing adjustments).
Planned launch price
General price range
Post-launch pricing
Market leader with X years of experience providing (product type) to (industry).
Gender: Male/Female
Location: XXXXXX
Position / Income: $XX.XXX
Bio: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et.
Career / Life goals:
Career / Life goals:
List the success metrics and KPIs (key performance indicators) for measuring your product's post-launch performance.
of units sold
of subscription signups
Revenue generated in the first year
Recurring revenue from the product
List the channels that you'll use to advertise the product launch and sell the product post-launch.
Facebook ads
TV commercials
List the key steps in your product launch roadmap and the overall timeframe.
Complete first round of focus groups
Complete beta testing
• Finalize prototype • Begin manufacturing
Ship pre-orders
Care to rate this template?
Your rating will help others.
Thanks for your rate!
Discover how to impress clients used to PowerPoint presentations by the end of this post.
Long gone are the days of reading slides word for word and boring your target audience to tears. Today, it’s all about transforming your data into visual stories that stick.
This guide shares five effective marketing presentation tips to keep your target customer glued to the screen, and how you can create one within minutes today using our free presentation template.
What is a marketing presentation .
A marketing presentation is a visual slide deck introducing a new product's marketing plan.
It’s often created from presentation software (e.g., Google Slides, Canva, PPT) or automated marketing reporting tools like DashThis . Occasionally, marketers share it on SlideShare for wider impact.
Here’s a Google Analytics marketing performance report generated on DashThis . Note how it conveys the results in a digestible way.
Grab this Google Analytics marketing presentation template with your own data !
As you scroll down the marketing presentation, you’ll see how it visualizes the impact of traffic on conversions and revenue.
DashThis gathers your data across multiple channels into one beautiful business marketing report. Grab your free 15-day trial today.
Every marketing campaign is a revenue driver.
Yes, it’s vital to capture the audience’s attention and educate them about the product’s benefits. Bonus if the campaign goes viral.
But millions of views mean nothing if it doesn’t translate into sales.
That’s why you need to highlight the following information in your marketing presentation—to show you understand the client’s industry and how you plan to sell to their customers:
Pro tip : Review the client’s website (e.g., press releases, product updates, annual report) if you don’t know their goals and objectives.
Your prospective clients might review the strategy after you finish presenting. Use a tool like DashThis to reinforce your insights or provide additional information within the presentation.
Hover to a widget you desire and click Add Note .
Include your insights and click Save .
This saves prospective clients the hassle of switching multiple tabs, creating a smooth-sailing browsing experience.
Often, business presentations are presented to C-suite marketing executives (e.g., VP of marketing, head of content).
However, it’s not unheard of for marketers to present to the founder or CEO in smaller companies.
Whoever you’re presenting to, get to know them before creating the slides—like the metrics they care about and their level of expertise.
For example, if you’re a fully done-for-you SEO agency pitching to a CEO, you probably don't need to explain the internal links and schema markups in every blog post.
Instead, focus on metrics in the bottom of the funnel, like the number of new leads and trial-to-paid conversions.
That depends on the campaign and the client’s communication needs. It could be weekly, monthly, or quarterly.
Pro tip : Share your presentations automatically. Unlike the traditional pitch deck created from PowerPoint templates, DashThis lets you share your reports via an URL link or email through a predetermined schedule.
This gives clients real-time access to their dashboards and saves you the tedious job of sending results manually every time a campaign ends.
On DashThis , click Sharing Options > Share by Email > Frequency to decide how often you want to send the presentation.
Input the client’s email address and additional information and click Send .
Clients qualify agencies based on past results, budget, and presentation skills.
Here at DashThis, we have no control over the first two criteria, but we certainly can help you with the third one.
Below are five marketing presentation ideas that turn your report from “meh” to “wow.”
Set the stage with an introduction that no one forgets.
If you're presenting to prospective clients unfamiliar with your track record, you can't go wrong with the results you delivered for previous clients.
Say your content strategy scaled a software company’s number of demos and trials, add a hockey stick chart to illustrate it, and show it on the big screen at the start of the presentation.
You might even add several quotes from the case studies for a human touch.
Add visuals to maintain your audience’s attention.
Here's what we mean.
Include infographics to convey complex information. Use graphs to explain trends for historical data. Or add headers and increase font size to separate data from different marketing channels.
Pick a presentation software that offers customizable and free templates .
For example, here’s an email presentation template you might customize to convey the engagement rate for your 4,000+ subscribers.
Don't be afraid to include GIFs within your slideshow. These bite-sized video clips do a wonderful job at injecting humor and showing a product in action.
A great presentation design bridges the gap between data and storytelling.
Distill the sea of information with charts and graphs and fonts, and headers .
For example, if you want to highlight the backlinks generated from high-authority sites, place the domain authority score, referring sites, and number of backlinks within the same section.
This creates a cohesive look, enabling you to illustrate the impact effectively.
Your last marketing slide should include the specific action you want clients to take. Consider reinforcing the key takeaways in bullet points or providing your agency’s contact information.
Engaging presentations are two-way conversations. Spread your Q&As throughout the whole presentation (not the end) to fuel a lively conversation.
Automated reporting tools eliminate repetitive tasks, freeing up more time for value-added activities, like brainstorming for the next quarter’s marketing campaign.
DashThis is one such automated tool.
Here’s how it works:
DashThis will proceed to grab the data from the selected marketing channels and transform them into an eye-catching slide deck automatically.
Drag and drop the widgets as you desire.
DashThis currently offers over 40 free templates. Below are two popular presentation examples for digital marketing and advertising.
Digital marketing is a wide umbrella term for online marketing tactics, including SEO , email marketing, and social media marketing .
Here’s an auto-generated digital marketing strategy report from Google Analytics and Google Ads. Note how it gives you a big picture view of the website’s overall content marketing efforts.
Grab this digital marketing strategy presentation with your own data!
With this presentation, you can visually explain to clients how their top pages stack up against each other and how they improve from the previous period without overwhelming them.
Ads grab the attention of a highly engaged audience at best possible time.
The advertising campaign dashboard below shows a business’s Google Ads and Facebook Ads performance. You can deduce the better performing channel with just one look.
Grab this marketing plan presentation template with your own data!
The display ad preview and the conversions, conversion rate, and click-through rate, helps you spot which images and messages struck a chord in your target market.
So you can repeat more of what works and deliver for your client.
Epic presentations transform strategies into stories that stick. These visual dashboards keep prospective clients glued to the screen and convince them to seal the deal.
Start free on DashThis today to automate your marketing presentation and gain back hours of your time to strategize.
Grab your free 15-day trial today.
DashThis is the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every month.
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Learn about the power of product marketing, how it can help your bottom line, and impact the success of your products.
Ensure that your whole team is aligned with four planning and internal enablement templates for your next product launch.
Published: 05/09/24
Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing .
Whether your business offers a service (say, a cleaning company) or a commodity (like a toy manufacturer), you’re marketing a “product,” right?
Heck, in my recent job hunt , I interviewed for several product marketer jobs under the caveat that I hadn’t “done product marketing,” but I’d certainly marketed a product.
But the truth is those positions wouldn’t have worked out. Product marketing is a very specific branch of marketing that requires particular skills and has its own unique benefits.
As job titles like “product marketer” and “product marketing manager” become increasingly popular, you may find yourself asking, “ What is product marketing, exactly?” H ow does it differ from other marketing strategies? And how do you market a product in 2024?
Let’s find out.
Chapter 1: What is Product Marketing?
Chapter 2: Product Marketing Goals
Chapter 3: Product Marketing Responsibilities
Chapter 4: Why is Product Marketing Important?
Chapter 5: Product Marketing Strategy
Chapter 6: How to Market a Product
Chapter 7: Product Marketing Examples
Product marketing is the process of introducing a new offering to a specific market of buyers. It involves deeply understanding a product’s target audience, using messaging to explain how it can solve that audience’s problems, and strategically positioning the product to stand out from competitors.
Product management and product marketing may seem like buzzwords, but they’re actually specialties dating back to the 1930s, as noted in an 800-word memo written by Procter & Gamble advertiser Neil H. McElroy .
"As obvious as it sounds, product marketing is focused on marketing the PRODUCT,” explains Anthony Pierri, co-founder & partner of FletchPMM, a product marketing firm for early-stage B2B startups. It’s a sub-field of marketing focused on product adoption and demand, whereas “marketing” is more all-encompassing and concerned with buyers as well as communication with competitors, influencers, and the greater public.
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I see it as the difference between me, a tenured marketer driving traffic, leads, and sales for a previous employer — and my colleague focused solely on driving demand and sales of the company’s online learning platform.
To get more granular, product marketing is about understanding a specific audience and its pain points, then positioning a product to attract that audience as buyers. It’s a cross-functional field that influences the launch and buildout of a product, as well as its sales and marketing strategy.
Of course, both marketing and product marketing help a company generate revenue, but while the former pulls many levers to make that happen, product marketing only has eyes for the product's success. (How romantic.)
Moving right along, product marketing is usually implemented with six goals in mind:
A great product marketing strategy helps your target audience see the value of having your product in their lives. That said, one of the primary goals of product marketing is understanding your customer’s needs, wants, and interests and determining how your business can help.
People need to know you “get them,” and that’s product marketing’s job.
Once product marketing understands your audience, they need to define your specific buyer persona (s) and refine your marketing tactics accordingly.
This detailed understanding of your target audience and how they interact with your product is what can make product marketing critical to scaling your product and ensuring its longevity, but more on that later.
Bringing a new product to market is like trying to be a thought leader on LinkedIn — crowded. You will have competition, and if you want to rise above it, you have to know what you’re up against.
What are your competitor’s key features and benefits? What ideas haven’t they explored? What does their product offer that yours doesn’t?
Let’s say I take off my writer hat for a minute and magically become a product marketer for HubSpot. Salesforce would be an obvious competitor for me to research. I might identify that HubSpot allows me to nurture leads without manual maintenance, whereas Salesforce is not designed to nurture leads.
This insight should be incorporated into your product marketing strategy to give you an extra edge.
Sneakers are a dime a dozen today, so how has Nike managed to rise to the top? Differentiation .
To stand out in your market, you must be loud about your differentiators. You need to offer something unique that forces consumers to pay attention. This might be quality, a fun personality, or something to aspire to (like Nike’s elite athletes) .
Product marketers are in charge of finding and drilling into those differentiators.
If you go into a car dealership and one salesperson tells you car A is rated the highest in safety, but then another tells you car B is, you’ll be confused. You probably won’t want to buy your new car from salesperson A or B because you don’t know who or what to believe. Consistency is important.
That’s why, once positioning is nailed down, product marketing must drive the adoption of that positioning to your company’s internal teams.
Marketing, product, and sales teams regularly communicate about your product; they must be aligned on what to say.
This means defining, documenting, and communicating talking points around your product’s:
Key features and benefits
Value proposition
Price point
Positioning
This may seem obvious, but product marketing is ultimately working to boost revenue and improve sales. All other goals roll up to this.
So, how do these goals translate into specific tasks and responsibilities?
Like many things in business, product marketing responsibilities may vary based on your industry, company, products, company size, and resources.
If you’re working as a product marketer at a startup, for example, you may also find yourself creating content for the broader marketing team due to limited resources and budget. I encountered this a lot with agency clients who came to us with big dreams and small budgets. As they grew, product marketing began to play a separate, equally important role.
When companies reach this point, the goals I mentioned earlier lend themselves to seven common product marketing responsibilities. Let’s run through them:
As a product marketer, your primary focus is on your target audience and narrowing it down to specific buyer personas.
This means researching them thoroughly and staying apprised of any changes in their behaviors, wants, or needs. These insights are key to addressing your audience's challenges in your messaging and helping your product team iterate to stay relevant.
Pro tip: Use templates to create buyer personas for your business. A formal document about whom you’re catering to can help align different teams in your business.
If your audience does not want or need your product, no amount of marketing will sell it. As a product marketer, it’s your responsibility to make sure there’s a fit.
Your buyer persona and target audience research will uncover the pain points and challenges your product should solve. If your product doesn’t meet these, buyers will have no reason to make the purchase or choose your product over others.
In product marketing, you must understand “why” your buyer needs your product. If that’s unclear, a larger product-market fit issue may be at play.
Are you the most affordable option? The most reliable? The most user-friendly? Think of product positioning as telling your product’s story . As a product marketer, you should craft a story around the value of your product that will resonate with your buyers; a story they’ll want to be a part of.
So, what does this look like?
Good product positioning typically tells an audience three things:
1. What your product brings to the market
2. How it compares to others (aka your competitors)
3. How it should be viewed by customers
One of the most well-known examples of product positioning can be seen in Apple’s iconic “Get a Mac” campaign from the early 2000s.
In this campaign, Apple directly compared its Mac computers to PCs by giving them both real-life human personas.
How did this campaign check all of the boxes above? Well, in each spot, the brand:
1. Highlighted different features and benefits of a Mac
2. Directly compared Mac to PC (its biggest competitor) in those areas
Personified how Apple wanted Macs to be perceived by buyers with human characters — i.e., Mac was young, playful, and casual in a hoodie, while PC was older, serious, and literally “buttoned up” in a suit and tie.
We’ll dive deeper into how you can successfully position your product when we talk strategy in a bit .
Speaking of strategy, a product marketing strategy is what allows you to create, build, and deploy content and campaigns to drive sales. It guides the steps that will lead your buyer personas to engage with your product and eventually make a purchase — and product marketers own it.
Product marketing also maintains a direct relationship with sales.
As a product marketer, you’ll work with sales to identify and attract the right customers and provide sales enablement materials to help close them.
This way, all teams are on the same page with what should be communicated to customers, allowing you to provide a consistent, on-brand experience for anyone who comes in contact with your product.
As a product marketer, you’re in the unique position of being able to influence both marketing and product development. In other words, you have an impact on how a product gets marketed to its target audience, but also if existing products get updated or new ones are developed.
You must keep your finger on the pulse of what’s changing with your audience and competitors and how your current products are performing to offer actionable advice on next steps.
A customer is only as good as their lifetime value, and keeping your product relevant is the best way to increase that value and avoid churn.
As needs, expectations, and challenges evolve, it’s your job to keep your product marketing strategy (and the products themselves) relevant to customers.
This is one place where product marketing can shine.
Product marketing focuses on changes in your audience’s needs and behaviors, and it enables your company to adapt quickly in ways general marketing does not. It can be the difference between staying relevant and becoming obsolete, so it’s critical companies don’t forget it.
Take this real-world example of successful product marketing from German automobile manufacturer Volkswagen.
During the 1950s, Volkswagen introduced a vehicle you may know as the “VW bus.” The microbus was a hit and remained an icon for the car company with its signature look for decades.
Fast forward to 2017 and Volkswagen announced the ID.Buzz — a new VW bus that’s electric, full of modern features, and puts a fresh spin on the classic microbus design. The company’s product marketing was colorful and youthful, complementing the original “hippie” vibe the brand was once known for.
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May 17, 2024
Traditional marketing professionals were expected to be a natural at creating and delivering great marketing presentations.
With the advent of digital marketing, however, the importance of old-school presentation skills are often overlooked or given little significance in a marketer’s skill set.
Modern marketers aren’t required to go door-to-door handing out pamphlets and flyers. The level of face-to-face interaction in marketing has been reduced to occasional networking events or marketing conferences.
However, the ability to create an effective marketing presentation is still a prized skill in modern digital marketing. There are several use cases where this prowess will come in handy, such as:
Apart from being comfortable speaking in front of a group and using slideshow presentation software such as PowerPoint, Keynote, Google Slides, or Prezi, there are some general guidelines which can be applied to any marketing presentation ideas that will ensure efficacy in terms of engaging your audience, creating sales interest, and ultimately driving the message home.
Check out the easiest-to-use available!
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The following five guidelines will help you create a marketing presentation that is both effective and engaging.
Start your social media and marketing presentation with a bang by asking a dramatic question tailored to your audience’s most pressing pain points.
For example, if your topic is something on the lines of how to improve your content marketing ROI, you can start with a provoking remark such as “B2B organizations waste almost $1 billion annually in incompetent and ineffective content marketing, are you contributing to that?” or maybe something like “60-70% of B2B content created is never used because the topic is irrelevant to the buyer audience. So, is your content actually useful or junk?”
Igniting your audience’s emotions and painting a vivid picture of their problems will force them to pay attention to your presentation. Oli Gardner , who is well-known for his inspiring presentations on conversion rate optimization, has a striking approach to his presentations. He starts off by presenting a few gloomy, despairing slides, and once the audience is amply dejected, he swoops in with good news.
The purpose of all this is to get them hooked right off the bat, to seize their attention and get them focused on what you have to say.
Check out these from our friends at Sales Hacker. |
Once you’ve got them interested in what you have to present, it is time to make some legit promises, just as you do in your everyday digital marketing activities. For instance, while creating a pay-per-click ad, you write a persuasive copy that promises to solve the reader’s problems, getting them to click through to your landing page. Similarly, if you are writing a blog post, you use the power of storytelling to convince them to take some action such as click a call to action (CTA).
Have you ever seen a tutorial on YouTube? The next time you do, note how all the finest quality videos are the ones in which the presenter makes it crystal clear what you’ll achieve within the first 30 seconds if you watch the entire video. They show you the end-result as proof that they know what they’re doing, and you’ll get what you came for.
So, in the case of the aforementioned remarks on content marketing ROI, you can promise your audience that you’ll show them the exact strategies you used to achieve your goals (rankings, traffic, conversions, etc.).
The point is, the start of your presentation should be all about answering the famous copywriting question: “What’s in it for me?” Make it apparent within the first five minutes that your presentation is going to solve their problems and will provide them with actionable takeaways.
Of course, making these explicit promises means you also have to fulfill them. In fact, go above and beyond in delivering what you promised by following the wise adage “underpromise and overdeliver.”
The one thing common among all effective presentations is how they leverage storytelling and real-life examples to drive the point home.
There are some truly amazing marketing quotes , but the best, most succinct one is: “At its very core, marketing is storytelling.” by Melinda Partin. The same applies to your presentations. Essentially, your audience is more likely to engage with your content if they find it highly relatable and personal. A story offers that sense of connection by introducing a character (fictional or otherwise) who has a problem you can solve. It creates a scenario that cannot be ignored by the audience.
So, as you go through your slides, use practical, real-life examples to bind the presentation together cogently. It's as simple as telling how you or someone else implemented what you are trying to convey.
That said, ensure all your examples and illustrations are backed by data-driven marketing from reliable sources. Your slides should clearly specify the information source. The last thing you want to hear is “get your facts straight” while giving a presentation.
Check out over 100 that will wow your audience. |
How many times have you sat through a presentation where the slides are so brimming with text that it makes the whole presentation ineffective?
Don’t do that. As you may have heard, the average human’s attention span today is pitifully low. And when it comes to paying attention to elaborate presentations in conference settings, or remote presentations using a screen sharing tool , it could be even worse. Your audience likely has far better and more urgent things to do than listen to you and your wordy slides.
So, what do you do? Work to simplify your slides and include only the key points as written text instead of cramming them with the text you’re supposed to speak (and explain). Use slides to support speech, not replace it. And just like with stories and examples, include as many visuals (images, GIFs, videos) as possible to aid understanding.
Check out |
Besides, the more slides, the better. Instead of speaking to one slide for several minutes, spread your content around multiple slides. Use numerous images to illustrate your point, and keep the slides moving. This will help tackle the issue of dwindling attention spans.
Furthermore, make sure you use high-quality images. They may look fine on your computer, but images often become blurry after projection on a bigger screen. So be sure to check that. There are plenty of great websites that offer first-rate stock photos and illustrations for free, such as Unsplash, Pixabay, and unDraw.
Also, if you don’t have a graphic designer and there’s a dire need to whip up some good-looking graphics or remove/edit the background of some image you wish to include in your slides, consider using intuitive online tools such as Canva and AutoClipping , respectively.
Just because you are presenting in a serious context, doesn’t mean your presentation has to be boring or bland. Including some jokes here and there will increase audience engagement and retention of your content.
So, give your slides a facelift by enriching them with relevant humor. This can take the form of witty wordplay, GIFs, and even memes. However, make sure the humor is, in fact, relevant to the content you’re presenting and not a distraction. Don’t make it seem forced but natural.
Most memes available on the internet are of low-quality and resolution, you’ll have to take some time to create your own original memes. Don’t worry, though. Creating memes is a fun little activity and doesn’t take a lot of time. Use online tools like Imgflip or Meme Creator which allow you to upload your own image and overlay meme-style text with ease. As for GIFs, you can use GIPHY has a huge library of GIFs and refined search functionality, so you’ll be able to find all the GIFs you need there.
Don’t leave your audience hanging at the end of your presentation. Tell them exactly what to do next: is this the part where they can ask questions and clarify their doubts? How should they use the information you’ve just presented to solve their problems?
Reiterate all of the most important points explained in the presentation and make sure the value you promised at the start of the presentation is actually delivered. If your presentation lacked two-way communication and audience participation, now is the time to have a proper exchange of ideas and casual debates. Lastly, as it was a marketing presentation, it makes sense to end it with a definite CTA that conveys the exact action you want your audience to take.
Want to read more related content? Check out our guide on the 4 main types of marketing segmentation !
Tim Ferguson is a writer and editor of Right Mix Marketing blog. He enjoys writing about SEO, content marketing, online reputation management, social media, AI and Big Data. When he is not writing and editing for Right Mix Marketing, he spends time on learning more about content marketing and getting better at it. You can follow him on Twitter at @RightMixMktg
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Updated: July 14, 2022
Today, we decided to take a deep dive and handpick presentation resources for your marketing projects . If you are a marketer or you need to design and prepare a presentation for your marketing team, look no further. Below we’ve listed 30 free marketing presentation template resources so you won’t need to start from scratch. Some are multipurpose business templates with designated marketing sections, while others are directly designed for marketing plans. There’s something for every marketer.
In the meanwhile, you can take a look at our collection of inspiring marketing web designs that can help you find ideas for your new website.
The template offers slides for presenting social media data. It includes slides for buyer persona, a timeline to explain the evolution of your company, and graphs and tables to analyze your competitors and growth.
A beer day campaign free template that allows you to grab a beer and start preparing a great marketing presentation that will appeal to everyone. Cheers!
Designed to look kawaii and colorful, this marketing presentation template has sections about your company, content plan, market analysis, budget, or KPI overview.
The theme of this marketing template revolves around Cyber Monday. Plus, the contrast between the black backgrounds and the light blue and pink tones is pure eye candy.
If the topic of ethics is what you want to discuss with your company’s managers, this template is ideal for the purpose.
This free template includes 20 semi-transparent illustrations of different concepts: security, social networks, bitcoin, and more.
Emilia is a multi-purpose business and marketing template with a clean and formal design, with several variations for each slide layout.
This presentation design focuses on technology with its high-tech abstract backgrounds. The template gives a futuristic vibe and plays around with neural networks and the depth of field. To present your services, the evolution of your digital marketing agency, and your clients, there are many different layouts just for you to choose from.
This free marketing template for your next health foods campaign has a fresh style with a fruity design.
Food is the main element of the design, with watercolor drawings of fruit and vegetables.
A summer vibes template for creating presentations about your marketing plan.
The free Aqua watercolor marketing plan template is a good choice if your message has to do with water or the environment.
Nothing like catching your audience’s attention with designer lettering that makes them associate it with your brand.
This is an editable online marketing plan template, with Free PDF & PPT download , that addresses these questions:
This free template is specifically designed for presenting data results or statistics.
A modern marketing template for presentations of companies in the food industry.
The theme of this template fits social media, science, or connection topics.
A free multi-purpose Powerpoint template, designed in a modern minimalist style. Perfect for presenting your brand, company, or startup with this fresh-looking template.
Business presentation template with SWOT analysis, social media analysys, grant charts and other marketing slides.
Company Profile is a free multi-purpose PowerPoint template and is free for personal and commercial use it is a great option to present your marketing agency to your potential clients.
Another rich multi-purpose template with marketing slides. The free sample version offers 10 slides.
A very rich multi-purpose template with marketing and social media analysis slides. The free sample consists of 10 slides.
Marketing presentation with isometric illustrations on business, marketing, and technology topics. Offers 25 fully-editable slides.
This neon purple gradient presentation has slides to explain your SEO strategy thanks to graphs, diagrams, diagrams, maps, and lists.
A free Corporate Powerpoint template with 6 premade slides. This corporate presentation theme is perfect for any business presentation. This PPT template is designed in a modern style, with fresh color combinations, giving the feeling of a more professional presentation.
A corporate template with geometric shapes, dark backgrounds, and subtle gradients. It features layouts for explaining things such as budget, promotion, or distribution, as well as images that will reinforce your points.
This is a free presentational template to adapt to wedding marketing plans if you’re in an event planning services field. It has an effective classy design and a beautiful choice of unconventional fonts and pastel colors.
The template is pretty useful for real estate agents. Its design is neat, clear and offers great-looking flat illustrations of houses to boost your sales and make your presentation attractive and appealing.
A free multi-purpose Powerpoint template with 6 business slides. Perfect for reports, business plans, analysis, or product introduction. This PPT template is designed in a modern style, giving the feeling of a more professional presentation.
An attractive free multi-purpose Powerpoint template for presenting your agency and brand in a memorable way. The design shows off with hand-drawn illustrations, giving the feeling of a more personalized custom-made presentation.
We hope you enjoyed these 30 free marketing presentation templates and got inspired to create an amazing presentation of your own that will make your audience remember it for a long time.
In search of more PowerPoint resources? Why not check out the best free PowerPoint templates for 2022 ? Or you can narrow your search down to some of our previous articles on the topic here:
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No one is better at building anticipation ahead of a launch than Apple. New product launches trigger publicized spec leaks and reveal events draw crowds in the millions (over 2.7 million people watched the iPhone 12 presentation live).
In the iPhone 13’s first quarter, it generated $71.6 billion in revenue (despite parts shortages and a global pandemic).
You don’t have to create Apple-level hype to see a successful new product launch. Trading app Robinhood launched with almost one million users thanks to a pinpointed market need and waitlist pre-launch campaign.
Unfortunately, many product launches take a “build it and they will come approach,” failing to gain traction and eventually fizzling out. These launches lack the key component of promotion and acquisition.
In this article, you’ll learn how to design an effective new product launch plan to avoid this pitfall and generate demand.
Before starting on your new product launch plan, make sure you’ve crafted a product launch strategy. This’ll help you inform and execute the tactical aspects of your product launch plan.
The pre-launch stage is often the busiest and most impactful stage of a new product launch. Rushed or poorly planned product launches will flop.
Activities during this phase focus on building brand awareness and anticipation, developing product messaging , identifying key marketing channels , and driving demand for your new product to ensure a successful launch.
Some marketers stop learning about their product after the initial research and strategy development. In reality, you’ll be learning and adapting your product and strategy as you gain more insights from your customers.
Through the entire product lifecycle , the product marketing manager (PMM) and their team should be the masters of the new product. Using the product marketing strategy you’ve developed, your product marketing team must know:
You’ll continually develop this expertise by working closely with other departments. Learn from marketing, sales, and customer success what customers are raving and ranting about.
Interview product managers and engineers to gain a technical understanding of the product. Or better yet, use the product yourself. Tie challenges back to your product benefits.
Slite , a digital workplace for async teams, connects their customers’ challenges to their product benefits on their ”Discussions” feature landing page .
Slite found that a common frustration around a competitor’s tool is communication getting lost in Slack threads.
Instead of dancing around the topic, they called it out on the landing page:
Learn all you can from market research and by interacting with other teams. Then tie your customers’ challenges to benefits in the clearest way possible.
Create an internal press release to communicate your positioning with your entire team.
Having a single source of truth document ensures clarity and consistency across marketing, sales, product, and customer success teams. It also builds internal excitement for the new product launch.
Amazon’s former director, Ian McAllister, describes a framework he uses for internal press releases :
“ Heading: Name the product in a way the reader (i.e. your target customers) will understand. Subheading: Describe who the market for the product is and what benefit they get. One sentence only underneath the title. Summary: Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good. Problem: Describe the problem your product solves. Solution: Describe how your product elegantly solves the problem. Quote from You: A quote from a spokesperson in your company. How to Get Started: Describe how easy it is to get started. Customer Quote: Provide a quote from a hypothetical customer that describes how they experienced the benefit. Closing and Call to Action: Wrap it up and give pointers where the reader should go next.”
Keep it short and simple (under a page and a half), and avoid overly corporate or technical language. McAllister revealed his trick for communicating the product’s unique positioning and messaging is to pretend you’re talking to Oprah:
“Imagine you’re sitting on Oprah’s couch and have just explained the product to her, and then you listen as she explains it to her audience.’”
The press release should help shape every aspect of product development. The product team can refer back to the document, asking at all times if what they’re developing meets the brief.
Doing so will keep the product team focused on customer benefits and help them avoid wasting resources on features that aren’t important.
Often, marketing personas are empty, unrealistic imitations of who marketers hope their customers are. This happens when the persona development process is top-down instead of bottom-up.
Rand Fishkin, founder and CEO of SparkToro explains his experience with the typical user persona :
“Build personas → Make sure they get used across the company → Create product and marketing initiatives to employ the personas → Get no benefit at all → Doh!”
Fishkin recommends a five-step approach to creating genuinely useful buyer personas:
Interview your customers , your prospects, and your lost deals to understand real-life needs and challenges. Access audience intelligence from tools like SparkToro , Brandwatch , and Helixa to gather quantitative data at scale.
HubSpot offers a free tool that creates personas like this:
Your product marketing strategy should inform the channels you’ll use to reach your audience (leading up to and including launch day).
Build a list of the specific channels you’re going to use. Then consider:
Here are four common channels to build hype and reach before you launch and on launch day.
Consider which channels you’ll allocate ad spend. Your next steps will depend on the channels you use.
For example, will you run Google Ads? You’ll need to determine the key search phrases you’ll target.
Considering a publisher network? You’ll need to identify where your audience is most engaged and ensure your budget is going to the right places.
No matter your chosen channel, ensure messaging and creative tie back to your product marketing strategy .
Customers who want your new product may come to you through various organic channels, like search and social media.
If you want to encourage organic traffic by investing in content marketing, you’ll need to identify the topics most relevant to your new product users.
You’ll also want to consider how your website needs to change to reflect the new product. Will you need to create a new landing page, feature the product on your homepage, create new content on your blog, etc.?
Take Later , an Instagram marketing platform.
When it dropped a new product feature (first comment scheduling), Later knew it could reach its existing audience on Instagram.
The platform designed an informative video to demonstrate exactly how the new product works, and published it on Instagram where their target users are.
If you have existing relationships with media (newspapers, magazines, radio, online publications), use them to broadcast your launch.
If not, where do opportunities exist to form new relationships?
Develop a strategy for media outreach. Develop easy-access content that journalists, PR, and other media professionals can use (e.g., press releases and brand kits).
Take Happsy , an organic mattress retailer.
When launching its new product, Happsy leveraged PRNewswire’s large reach to promote a press release announcing its certified organic bed-in-a-box.
Take advantage of relevant media outlets and include an exclusive offer to entice readers:
Traditional press releases can only take you so far. Happsy leveraged media outlets they had relationships with and issued a press release.
To make a real splash, you have to be where your audience is most active and give them content they’re looking for.
For example, AI video editing software Kamua launched on Product Hunt , where tech-minded individuals learn about new tools.
Their launch campaign on a site targeting their user base gained them so much engagement, they rose to the third “most hunted” product on the site in a day.
Leverage digital PR by showing up where your audience is active and engaging with them on launch day.
Think about how you’ll leverage third parties, like thought leaders and other brands, to promote your product and spread your message.
Mention is a platform where you can find influencers and track their activity once employed to see how it’s impacting your reach.
Consequently, Mention put this to good use when marketing its new product . It created an influencer marketing microsite and got other marketing influencers involved to help capture more attention.
There are many ways to use influencer marketing . Consider:
Millennials don’t want to be advertised to , which is why many businesses are using influencers instead. Learn your audience’s preferences, then fit your channels to your audience.
Search engine optimization (SEO) is a crucial growth driver for B2B product launches.
Because organic content can take time to reap traffic rewards, publish before launch. This allows time for pages to be indexed, spark conversation, and rank.
Create high-value, intent-focused long-form content to attract top-of-funnel prospects, based on both product-driven and problem-driven topics.
Take sales CRM Pipedrive . One of their target markets is real estate agents.
Pipedrive uses concise, informative, search-optimized descriptions to win top positions, like this featured snippet for the keyword “real estate CRM.”
Pipedrive also focuses on developing top-of-funnel, problem-driven content to attract real estate agents struggling with cold-calling and lead generation.
Prioritize topics that have a higher likelihood of ranking.
For example, take these two search phrases “top real estate CRM” and “best CRM for real estate investors.”
Both keywords have similar monthly search volume, but one has a keyword difficulty of 39% and the other has a difficulty of 63% (according to SEMrush).
Having identified which key search phrases provide the best opportunities, use a tool like Airtable to build out a content calendar, detailing for each piece:
Most of your product launch campaign activities will direct traffic back to your website. So, before launch day, make sure your site is prepared to handle traffic spikes.
OrangeValley found that if their site was just one second slower, their conversion rate dropped by 25% .
Ensure that your site:
Find tools and learn how to fix these issues to prepare your website for traffic and growth in CXL’s article on technical SEO .
Develop your product messaging in the pre-launch phase, but be prepared to adapt it as you collect customer feedback during and post-launch.
Morgan Molnar, Director of Product Marketing at Momentive , shares a template for developing initial product messaging in her CXL course on product launches .
Use this template to write a short description of your product. Detail key value propositions and the features that deliver them.
Share your product messaging with other teams across marketing, sales, product development, and customer success to gather important feedback.
For example, sales representatives may be able to identify common phrases or language your target audience uses to describe their pain points.
Use message testing products like Wynter to understand how your customers see your product and messaging before bringing the product to market.
Build your target audience using Wynter’s proprietary B2B panel, set up the test creative (e.g., your new landing page), and customize your test questions.
Use this feedback to amend your product messaging where appropriate, and run a second test to validate changes.
Prepare for launch day by creating shareable content. This will help generate discussion around your new product.
The more people you have sharing and interacting with your product, the more likely it is to land in front of people who need it and want to buy it.
For example, Rand Fishkin, co-founder at SparkToro , created pre-launch content detailing their funding journey.
Marker.io also launched in public, transparently narrating the entire process along the way. Hotjar describes Marker.io’s launch in their case study :
“Gary Gaspar and his team launched Marker.io , a visual communication tool, back in 2015. Being featured on Product Hunt within a month made them think they had ‘arrived’, but they were far from it: they attracted about 20 upvotes and 2 comments (…one of which was Gary’s). For the second Product Hunt launch, the team worked relentlessly. They made a very detailed action plan, sharpened their product visuals and copy, built shareable documentation that included a demo video—and only then did the hard work pay off: Marker received 600 upvotes and around 3,000 new signups over the course of one month.”
Marker.io even made their Product Hunt launch plan publicly available in a Trello board:
Leading up to your new product launch, focus on creating highly-shareable content like this to build awareness and stimulate conversation.
Launch day is all about coordination. Without coordination, your chances of reaching the right audiences (and even virality) are lower.
Enable sales and marketing teams to spread the word about your new product, and have a clear plan for doing this.
Advocates and influencers should be prepared to push your message to their own audiences to further your impact.
All parties must understand how the product works, where it brings value to your audience, and why competitors’ customers should second-guess their choice. Luckily, you’ve covered this in pre-launch.
Here’s how to bring everything together on launch day.
Coordinate sales and marketing teams to have the right activities ready to go at the right time:
Prepare your teams by having step-by-step plays ready to go (when X happens, we do Y). You won’t anticipate every customer challenge, but you can help your team operate autonomously by preparing as much as you can.
Leaders (particularly those with established audiences), should also be prepared to push the message out and engage with the community.
Let’s revisit Rand Fishkin.
On launch day, Fishkin engaged consistently with his Twitter audience, answering questions, demonstrating use cases, and helping the community get the most out of SparkToro.
Use your collaborative work platform to organize your plan so everyone knows where they’re meant to be and what they should be doing on launch day.
Share a formal product announcement message along with other communications on launch day.
You’ve determined which channels you’ll rely most heavily on during the pre-launch phase; now’s the time to act on that plan:
The best way to communicate your new product launch is to show potential customers exactly how your product is going to solve their problem.
Take CRM platform monday.com .
When they released their new product workdocs (a collaborative document editor similar to Google Docs), monday.com used a short, informative video to demonstrate the product’s value and key competitive differentiators.
The video featured a face-to-face comparison with existing word document editors demonstrating workdocs’ speed and collaboration abilities, showing their audience exactly why they should choose workdocs over a competitor product.
Leverage any influencers you have a relationship with—without “buying” them.
Ensure that your influencer partner sincerely backs what you’re selling and that it’s helpful to their audience.
Engage your advocates to upvote your new product on Product Hunt , and to share content on relevant social media platforms.
To maximize engagement (and to allow influencers to retain authenticity), have advocates publish unique content rather than simply retweeting your existing posts.
Take Ashley R. Cummings , freelance writer, and SparkToro advocate.
Rather than simply retweeting one of Fishkin’s product videos Cummings shares a quick tip on using SparkToro to find interview sources.
Fishkin then leverages this user-generated content by sharing this insight and product advocacy with his own audience.
Referral schemes are an important part of long-term product marketing strategy , generating a near-passive stream for customer acquisition.
Take Airtable, a low-code platform for building collaborative apps.
Airtable encourages users to invite their network by offering $10 worth of credits for each person invited.
Use a compelling referral offer to grow your customer base quickly at launch.
For example, you could offer a “first month free” initiative for both the inviter and invitee. Offer this incentive for a limited time to boost initial launch sign-ups before reverting to your long-term referral scheme offer.
Focus areas for the post-launch phase are retention of your new, hard-won customers, and KPI tracking. Consider:
The launch isn’t over at midnight on launch day. Here’s what to do next.
Your product launch tactics were successful. You’ve attracted a group of prospects and converted them into users.
Now it’s time to keep them from switching to the competition.
Make your customer retention strategy a two-way conversation by encouraging customers to give feedback on your product. Ask those who switched from a competitor what drove them to leave.
Alex Turnbull of GrooveHQ shares a simple email template for capturing customer feedback .
Analyze customer service data and support logs to identify areas of friction. Review email performance to understand what actions take place (or don’t) when you send out retention-focused emails.
Start by evaluating your performance on metrics that measure the success of your product launch. Track metrics like:
Compare your actual metrics against your forecasts and goals, and ask:
Try not to make assumptions about the reasons behind meeting (or not meeting) your goals.
Engage with your customers (and non-customers) to understand how your marketing efforts impacted performance against benchmarks.
If you hit your goal for sales qualified leads, but fell short of the KPI for the number of new customers, this may indicate a breakdown somewhere in the sales process.
Analyze sales pipeline data to understand drop-off rates at each stage. Meet with sales reps to find out how customers respond to your messaging and word tracks. Set up interviews with missed opportunities, and ask them why they chose not to sign up.
Don’t make the mistake of keeping your post-mortem insights to yourself. Sales, marketing, product, and customer success teams can all learn from your findings. They may be able to provide additional insights into what worked and what didn’t.
Use these questions to deconstruct the results of your new product launch marketing plan, and share your answers with all relevant departments:
Post-launch insights can also prove invaluable for informing the product roadmap, so make sure to share key learnings with the product team as well.
Take Wonderflow, a voice of customer analytics company.
Wonderflow was working with a client who produced an innovative new baby monitor. Unfortunately, the product launch didn’t go as planned, and the client wasn’t gaining a lot of traction.
The post-launch feedback analysis identified the problem: the monitor remained silent if there was nothing to report, but parents wanted a regular update, problem or not.
The product team used this feedback to change the monitor’s update sequence, the product marketing team adjusted their messaging and marketing collateral, and sales communicated the updated feature to prospects.
New product launches are a core aspect of product marketing. They require careful collaboration and coordination of sales, marketing, product, and customer success teams to execute effectively.
The majority of your new product launch plan activities take place pre-launch, but don’t discount the importance of a post-launch analysis of your new product’s impact, and subsequent changes to your product marketing strategy. Master new product launch planning to start getting revenue out the gate with CXL’s Product Marketing Minidegree .
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Home Blog Business The Essential Guide to Marketing Plan Presentations
“What helps people, helps business,” explains Leo Burnett. A marketing plan is a method businesses incorporate to achieve corporate objectives aligned with their mission and statement. Still, creating a successful marketing plan presentation can become a challenge for many professionals.
What to include, which metrics should be tracked, how to present data visually compellingly, and plenty of other questions can surface when creating a marketing plan presentation. In this article, we will explore in detail all those topics and more to help you create a stellar marketing plan presentation.
Table of Contents
Why do you need a marketing plan.
A marketing plan outlines an organization’s advertising approach for generating leads and reaching its target market. A marketing strategy outlines the outreach activities that will be implemented over time and how the organization achieves its goals according to these actions.
According to Harvard , “The marketing plan defines the opportunity, the strategy, the budget, and the expected product sales results.” The ultimate objective of the marketing plan is to generate adequate and lucrative activity. Therefore, it should include valuable and practical instructions for allocating resources correctly.
Having a marketing plan for your business is essential, as it gives direction to advertising strategy, sales strategy, customer support strategy, etc. It provides a timeframe and implementation for the marketing strategies built.
Overall, the main items a marketing plan solve are:
Defining your marketing plan early on has numerous advantages. Setting clear goals and objectives and matching marketing techniques to reach them can put you to success.
Moreover, while establishing a firm, marketing expenditures may be restricted, so having a clear plan guarantees you don’t squander money.
A marketing plan and a business plan are both essential tools for the success of any organization, but they serve distinct purposes and focus on different aspects of the business:
Marketing Plan: The primary purpose of a marketing plan is to outline the strategies and tactics that a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.
Business Plan: A business plan, on the other hand, provides a comprehensive overview of the entire business, including its mission, vision, financial projections, operations, and long-term goals. It serves as a roadmap for the entire organization.
Marketing Plan: A marketing plan is a subset of a business plan, focusing exclusively on the marketing aspects of the business. It delves into the specifics of how the business will attract and retain customers.
Business Plan: A business plan encompasses all aspects of the business, including marketing, finance, operations, and management.
Marketing Plan: Marketing plans typically have shorter time horizons, often covering a year or less, and are more tactical in nature.
Business Plan: Business plans have a longer time horizon and often outline the company’s goals and strategies for the next three to five years or even longer.
Marketing Plan: The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.
Business Plan: Business plans are intended for a broader audience, including potential investors, lenders, stakeholders, and company executives.
Marketing Plan: Content in a marketing plan typically includes market analysis, target audience profiles, marketing objectives, strategies, tactics, budget, and key performance indicators (KPIs).
Business Plan: A business plan includes sections on executive summary, company description, market analysis, organizational structure, financial projections, and more.
In summary, while a marketing plan focuses specifically on the marketing strategies and activities of a business, a business plan provides a comprehensive overview of the entire organization, including its marketing efforts, financial outlook, and long-term goals. Both plans are crucial for a company’s success, and they often complement each other in achieving overall business objectives.
Marketing plans can take various forms depending on the specific needs and goals of the business. Some common types of marketing plans include:
The choice of marketing plan type depends on the specific goals and priorities of the business. Some businesses may also create a combination of these plans to address different aspects of their marketing efforts.
Step 1 – defining business goals .
Your company’s marketing goals and objectives could be to promote the brand, name, and logo design , expand into a new market, or improve product marketing by a certain percentage. These objectives can be better tracked, measured, and duplicated if they are more defined and numerical.
Understanding high-level marketing and company objectives is the first step. These should form the basis of your strategy. The work can be grouped according to its objectives, allowing your teammates to see the plan behind your operations. Defining your business goals will also assist you in determining whether or not the programs and campaigns you launch are on schedule.
Those who write down their goals are more successful than those who do not. You can set goals using various methods, including the SMART Goals method . Your marketing team can use the SMART Goals method to explain your company’s long-term objectives, make adjustments, and develop promotional activities. SMART stands for Specific, Measurable, Achievable, Realistic, and Time-bound. These objectives give you a framework for choosing the most efficient marketing strategy.
KPI, also known as Key Performance Indicators, is a collection of quantitative measurements a firm or sector uses to assess or compare performance in accomplishing strategic and operational objectives. Measurable KPIs allow you to establish a sense of ownership and accountability for your company goals. They’re necessary for completing any company plan actions. A KPI dashboard (a collection of pre-selected and relevant KPIs) shared with a specific team can motivate by offering concrete insight into the team’s performance and improving peer efforts.
Marketing environment.
A marketing environment refers to all internal and external aspects influencing and driving your company’s promotional efforts. Your managers should know the marketing environment to sustain success and address any threats or possibilities that may affect their work.
Understanding the marketing environment is critical in recognizing what your customers desire. You would require a marketing environment because it helps to identify your target audience and their demands, particularly when it comes to how customers make purchasing decisions. Evaluating your marketing environment allows your company to create effective marketing strategies before too late.
The marketing environment is wide and varied, with controllable and uncontrollable variables. There are two types of marketing environments to consider: internal and external environments.
Internal marketing environments include your company’s strengths, limitations, distinctiveness, capabilities, capital assets and finances, and corporate policies.
To be precise, all the elements that are under your control have an impact on your marketing operations.
All aspects outside your company’s control are included in the external marketing environment. The external marketing environment is divided into micro and macro marketing environments.
The marketing microenvironment is inherently related to your company and directly impacts marketing procedures. Buyers, manufacturers, company associates, distributors, and opponents are included. To some point, it can be possible to control microenvironmental influences.
All things outside your company’s control make up your macro marketing environment. External environmental forces such as competitive, economic, political, legal and regulatory, technological, and sociocultural parties are considered in the environmental analysis. A marketing strategist can be efficient only by accepting and comprehending the intricacies of the marketing environment.
A competitive analysis is a method of identifying competitors and evaluating their strengths and weaknesses compared to your own. It assists you in determining how to deal with competition and fine-tuning your plan. It is essential to conduct a competitive analysis because it will help you to create effective competitive strategies to expand your target market.
First of all, identify who your competitors are and what products they offer. Take note of their marketing strategies. You’ll be able to design methods to help you stay ahead of your main competitors using the information from the competitive analysis.
A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is an excellent method to determine how you match up against your market competitors. It is one of the most effective strategies for eliciting the most significant difficulties your company faces today and in the future. It is an integral part of any marketing strategy.
You can use a SWOT analysis to look at your company’s strengths, weaknesses, opportunities, and threats. This activity might help you determine where your company stands in the competitive marketplace.
With SWOT analysis, you’ll have a promising approach for prioritizing the tasks you need to perform to build your business. If you want to get in and start, feel free to download our editable SWOT PowerPoint templates .
Since you’ve performed your analysis, the next step is to focus on your target market.
Once you have assessed precisely whom your company wants to cater to, it will be easier to choose which marketing strategies. Your marketing and communication channels must be tailored to your target audience. Age, gender, geographic region, likes, interests, and other demographics can be associated with audience criteria.
To help you with the process, create different customer profiles or perform market segmentation. By focusing on commitment to service and quality, you can effectively implement a niche differentiation strategy in a somewhat diverse marketplace.
The size of a market is one of the most important criteria for evaluating a business plan because if the market is too limited, expansion and funding are not worthwhile. As a result, determining the market size is an integral aspect of every business marketing plan.
The TAM reflects the broadest market potential imaginable. It solves who might buy goods or services in general. The TAM is the potential profit a single firm could make in this market.
The SAM provides a solution to which TAM market share can be addressed with the particular product or service in view or which could reasonably buy it. The SAM is important since it demonstrates the moderate potential of your business plan. The target audience is outlined and accurately described at this stage.
Lastly, the SOM depicts the SAM’s market share that can be practically obtained over a predictable timeframe. It considers the current market environment, production capabilities, promotion, and distribution channels. As a result, the SOM represents the sales potential of your business during its early stages of growth.
The above are crucial components of a company’s strategy, especially as you develop your sales and marketing plan, make appropriate revenue targets, and decide which markets are worth your time and money.
Your company’s unique selling proposition or USP indicates the unique advantages that your company provides, and hence provides the basis for differentiating you from your competitors.
A strong USP helps to reach your target audience and achieve your company goals by distinguishing your goods in a significant and exclusive way. It makes your marketing content effective and attractive to potential consumers. Your USP concept should reflect throughout your products and marketing strategies.
Formulating marketing strategies and organizational marketing practices is based on the marketing objectives. The marketing objectives declare what you intend to achieve in the marketplace. The internal and external environmental analysis outcomes significantly impact the marketing objectives plan.
Marketing objectives are both economic and market-psychological objectives. Financial goals are responsible for higher turnover, i.e., they use desirable outcomes to affect sales quantity and price. The company’s goals and objectives must be established in concrete terms so that the concerned managers can evaluate performance and, if needed, take remedial action. Increased product awareness among targeted consumers provides information about product features, and increasing consumer willingness to acquire the product are some of the goals for a specific product.
Market-psychological goals are a variant of marketing objectives with a focus on quality. They represent intentional, purposeful changes in future client purchase behavior that correlate to financial aims driving a company’s marketing initiatives. Brand awareness , business model, buying intensity, customer service, and product are suitable for qualitative expected values.
Before moving on to the next level of planning and designing the marketing strategy, you must understand the marketing objectives.
Let us discuss various marketing strategies to Boost your Business Growth.
The marketing mix is a significant component of developing and executing a successful marketing strategy. It should demonstrate how your product or service is preferable to your competitors.
The marketing mix describes the many aspects of your company’s market strategy. It is a diverse list of elements your company uses to attain its goals by effectively marketing its goods or services to a specific consumer segment.
The marketing mix, commonly known as the 4 Ps, comprises four major components: products, price, promotion, and location. The 4Ps are the most essential components to consider when developing a marketing plan. A variant of the services marketing mix is also known as 7Ps Marketing Mix, and includes the addition of people, processes, and physical evidence to the list.
Product development aims to create the best product or service for your target market. Your goods or services must meet every individual client’s demand.
The first P consists of two main elements:
Branding is the name, term, symbol, and design by which your product is known. A strong brand name can help shoppers recognize the goods they desire faster, which speeds up purchasing.
Packaging entails advertising and safeguarding the product. It can improve the use of a product or keep it from degrading or being damaged. Quality packaging makes it easy to recognize your products and promote your reputation.
When deciding on a price for your goods, analyze the competition in your target market and the whole marketing mix’s cost. Estimate how customers will react to potential product prices.
Pricing and positioning strategy determine how you want your customers to recognize your products and services compared to your competitive brands. Your pricing and positioning strategy must be aligned; your product’s price should be according to its position in the market. Consider your competition, target audience, and running expenditure while deciding on your positioning and pricing plan.
Here are different types of pricing strategies:
This strategy is often used when you have a high-priced brand offering that too very unique in the market. Basically, it is linked with highly valued or luxury products. When your product is new, you want to generate sales, and as it grows more prominent, you wish to acquire a wide range of consumers.
Penetration pricing is the complete opposite of price skimming. Companies utilizing a penetration pricing approach have a low-priced product to capture as much market share as possible rather than going to market with a high price.
In the holiday sector, time-based pricing is employed to maximize revenues during summer, when resorts are often busiest. When an airline’s aircraft is nearing capacity, it also charges extra. If there is spare space and a short time before departure, it also offers bargains. This strategy is based on delivering a product or service faster by increasing the prices.
This strategy ignores the cost of production and instead focuses on using the value customers gain from the price of a product or service. This strategy can be used when your product or service is good enough not to be replaced with an alternative.
This includes all the considerations that go into getting the correct product into the hands of your target market. Customers should expect to locate a product or service like yours where placement decisions, such as accessing the proper distribution channels, are made. The layout of your store or shop is also a part of the location decision. It should entice people into your store and simplify finding what they’re looking for.
Telling your target market about your goods or service is the goal here. It entails direct communication between potential customers and sellers.
Your marketing mix will assist you in promoting suitable goods to the right people at the right price and at the right time for your company. Therefore, your marketing mix serves as a blueprint for achieving your business goals. It provides a sense of direction while reminding you to think about your target market.
Where does your target audience spend most of their time? Is it social media or reading newspapers or online periodicals? When you know what they prefer more, you can better select the channel of marketing you want to use in your strategies.
Here are different methods of marketing:
Outbound marketing is a sort of marketing that includes pursuing clients rather than allowing them to approach you naturally. This strategy, which entails employing cold calls, Television ads, and print ads as the significant way of recruiting clients before digital marketing became a regular practice, was prevalent before digital marketing became a common practice.
Outbound marketing includes social ads, search engine marketing (SEM), native advertising, and traditional commercials, among other forms of paid advertising. It is still a popular digital marketing strategy today. For example, email blasts, which are bulk email campaigns delivered to an extensive list of subscribers, are still a popular advertising strategy.
Inbound marketing is a general term that includes almost all forms of marketing, from social media to content. Inbound marketing tries to lure clients by leveraging various forms of content, such as blogs, videos, podcasts, social media, and newsletters. As for the podcasts, they are easy to start. Besides, people love to listen to podcasts , as they can do it anytime and anywhere. The content engages your clients, making them happy and building lifetime trust in your brand.
Content marketing is one of the most common inbound marketing strategies you can learn more about further down.
Inbound marketing is gaining popularity because it draws them to you rather than interrupting people with intrusive advertisements. Because consumers are actively looking for your material, inbound marketing is effective. With the help of an Inbound Marketing PowerPoint template , digital marketing professionals can save hours of effort and time and prepare presentations with the conclusions of a marketing analysis campaign.
Digital marketing isn’t a specific strategy by itself; instead, it’s a direct reference to any digital technology marketing. Digital marketing has taken the marketing world by storm. Almost every sales and marketing expert widely uses it. With digital marketing, marketing has grown to reach clients in new and more intriguing ways due to advanced technologies. This marketing channel focuses on business growth, which is crucial for the growth strategy.
As you read, you’ll know that most of the marketing types we will discuss are a form of digital marketing. Some of them are:
Email marketing, social media marketing, advertising.
Each type of marketing is vital to the whole, and they all work together to create a comprehensive digital marketing strategy.
While so many digital marketing platforms are available, selecting them in a way that works for the company’s goals and, especially budget, can be challenging. Paid, owned, and earned media classifies various channels into segments that make creating and enhancing effective marketing strategies easier.
Paid media is content you pay to be placed before your viewers as an advertisement, such as ads on social media, whereas owned and earned media is free. Owned media refers to the content you make and maintain, such as your website, blog posts, or Facebook page. In contrast, earned media refers to content created about you by others, such as influencers or reviews of your product.
When drawing readers to your website, content still comes out on top. Users are drawn to your website by relevant content, keywords, and offerings. A well-developed content marketing strategy can help you customize content for your client’s needs and gain genuine traffic.
With Google’s MUM algorithm update , websites with well-written content created in natural language are expected to rank higher. Create a well-thought-out strategy for delivering high-quality content regularly, allowing your company to gain genuine traffic and reduce bounce rates. Good solid content should have concise headlines, relevant data sources, and answers to any readers’ issues.
According to recent statistics, more than 85% of marketers utilize email as their primary lead-generation medium. In the case of email marketing campaigns , you must send the correct kind of message to your target demographic to remain effective. Email marketing is done correctly, establishes a relationship with your clients, and earns their confidence. Include exciting information like blog articles, user-generated content, and videos in your emails. Customize emails by including information like first names and tailoring material to the client’s interaction with your site.
Social media has made a lot of progress since its beginning, and it is now one of the most widely used marketing channels. YouTube and Facebook remain the most popular social media platforms, with Instagram and Pinterest coming in second and third, respectively.
A social media marketing strategy that emphasizes brand recognition, customer interactions, and captivating posts can help you establish a solid social media profile and attract consumers to your products and services. To enhance interaction with your target market, focus on generating effective communication strategies across all social media channels and creating video content.
There are various advertising options to consider for your company—the alternatives for advertising range from social media to television and print. One thing is sure online advertising is a practical approach to getting the attention of your target audience. It enables you to more precisely target, monitor, and assess the effectiveness of your paid marketing campaign more.
To grow in the digital advertising industry, learn how to advertise on Google. Because Google is the world’s most popular search engine, you’ll want to keep ahead of the competition by appearing for essential keywords relating to your services.
Influencer marketing is partnering with influencers (people who already have a large following) to use the potential of Instagram and other social media. These persons are considered experts in their fields, and their followers will listen to their advice. Influencer marketing can put your brand and an e-commerce business on the map. When an influencer endorses your product, it immediately earns credibility in the eyes of their followers. As a result, your brand will acquire more visibility and attract new clients. Influencer content is a marketing technique that will continue to grow in the coming years.
Because many influencers rely on paid advertising for income, they typically demand payment in exchange for endorsing your company. You’ll effectively be sponsoring one of their social media postings in this situation. Evaluate which collaborations will be most beneficial to your market and budget.
You might wonder, what is affiliate marketing? It is similar to sponsored collaborations in which others market your business on your behalf. By establishing an affiliate marketing program, you’ll eventually partner with another affiliate who will promote your products on their social media sites, blogs, and other platforms. Their sales are recorded using special links known as affiliate links, which allow the individual to be paid for their efforts.
This type of marketing is becoming increasingly popular, and more businesses are launching their affiliate networks. As a result of this increase, many companies now use affiliate marketing as part of their entire marketing plan.
A landing page is a best friend for the marketer. Conversions are the sole objective of this standalone page. Regardless of how good your various online marketing techniques are, your landing pages and website must convert at a reasonable rate to justify your efforts. A one-second delay in page loading time causes a likely decline in conversions. Landing pages should have a powerful message, optimized headers, and helpful content to be the most effective. Stay updated on landing page best practices to improve your website conversion rate.
As we know, this process can be taxing, especially if the deadline is around the corner; please check our suggestion for marketing plan templates . These products were designed by professionals, and are intended for visual impact, clear data presentation , and reusable purposes.
Building a marketing plan from scratch with this slide deck is a stress-free experience. You can find a welcome message slide, followed by an introduction slide in which you can present the reasons behind a new marketing plan. The table of contents for this presentation template is shown as a horizontal timeline, so the audience can transit through each element.
Key slides such as About Us, Mission, Team, and USP are listed, with icons and placeholder text areas that are quick to edit. TAM, SAM, and SOM model are also included in one slide. If all this isn’t enough, reinforce your message with a demographic slide to introduce your ICPs and analyze competitors with the Market Competition slide arranged in a bar format.
Use This Template
Some of the slides shown in this article belong to this presentation template design. Vibrant, with a clear design for showcasing data in multiple marketing formats: TAM, SAM, and SOM; KPI Dashboard; USP; Pricing strategy; 7Ps of Marketing Model Mix; Segments; Budget; Product Life Cycle, etc.
Create a powerful marketing plan presentation by editing this professional marketing plan presentation template in just minutes.
This fresh marketing plan presentation template is a slide deck featuring various graphics to showcase data. The strong contrast of the tones used helps to introduce multiple topics with a clear understanding from the audience. On top of that, the template is entirely editable, so you can select a custom theme with your preferred color scheme.
Find catchy graphics to discuss Market Segmentation; Target Market; Growth Strategy; Plans & Pricing, etc. 13 slides containing everything you need for a stellar marketing plan presentation.
Ideal for corporate environments, this classic-styled marketing plan template brings every tool available for building a marketing plan. With blue & white tones in the main areas, you can find 2D & 3D graphics in 4 different colors that complement the palette.
Access funnel analysis diagrams, world maps for demographic representations, cycle process flow diagrams, 4P Marketing Mix, 3D cubes, roadmaps, and more.
Since we understand it can be challenging to mix and match template slides for a custom presentation layout, we created a tool intended for presenters using our years of expertise in the field for the best user experience. Try our AI Presentation Maker and create an entire marketing plan presentation slide deck in seconds.
What are marketing tactics.
Marketing Tactics are the strategic measures that drive the advertising of your company’s products and services to achieve the defined marketing goals. Your marketing strategy and your company goals and objectives will determine the basis of marketing tactics. The purpose of some marketing tactics might be to promote your content to reach your target audience, while for others, it might be to maximize sales yet maintain a competitive product or service. As a matter of fact, you can leverage a variety of marketing tactics. Especially if you have a well rounded idea of the strategy from a digital marketing course .
Focus on content transparency and authenticity Your consumers may want to know your new product ideas, how you create your product, or even your revenue numbers. If you reveal to your audience what they want and meet their demands, you may directly connect to your audience. For this, your content must be transparent and authentic.
Dynamic CTAs Dynamic CTAs are elements of personalization that create a unique call-to-action based on the viewer. It makes the content more personalized therefore generating more traffic to your site.
Search Engine Optimization (SEO) Create content and improve your online services to make it easier for those seeking specific information.
Use Emotional Keywords in Headlines The most effective technique to write compelling headlines is to use emotional keywords. This will give your content a boost. People will be prompted not only to read it but also to forward it on social media. Also, you can add headlines showing data. Create high-quality content to grow your search traffic and rankings.
Personalization In the email subject line, you can add the name of the person you are interacting with. It gives a personal touch.
Automate Referral Campaigns Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM .
Set up automated referral campaigns via email via your CRM or another technology that allows you to automate your email marketing CRM. Make sure you use a quality email finding tool . This way you will get more clients. Deployment of email authentication protocols like DMARC can have a lasting positive impact on your email deliverability rates, making your marketing campaigns more of a success by reducing spam.
Use social media platforms to generate traffic Social media platforms like Instagram , YouTube are the most used platforms to connect and engage potential consumers.
Live streaming To engage your audience, you need to communicate with them directly. Live streaming allows you to reach more people and thus maximize your social media presence.
Customer Testimonials Testimonials directly from your customers’ words express appreciation for and faith in your service and products, providing a positive review of your company.
Influencer-driven product launches Influencers are considered experienced in their niches, so their followers happen to trust the products promoted to them.
Influencer Endorsements/Sponsorships One of the most effective ways to encourage consumers to trust your products is through influencer sponsorships .
You’ll need a comprehensive and practical marketing budget to implement a marketing strategy successfully. Your budget should be suited to your company’s unique qualities. Your business stage also determines your marketing budget. Once you decide which marketing channels you will use, you can define your marketing budget.
You must recognize the role of marketing in assisting your company. Specific methods can be defined from there. Then, to correctly and fairly measure marketing success, you must define KPIs to connect the budget with your goals. Choosing how much money to invest in marketing is a big step, but deciding when, where, and how to spend that money is far more complicated – and has a considerably more significant impact on your company’s performance.
A marketing strategy is reaching out to potential customers and converting them into paying customers. A marketing strategy is different from a marketing plan in its approach. It is a larger picture of how you intend to remain ahead of your competitors.
On the other hand, the marketing plan systematically lays out the specifics of how you’ll put your strategies into action. Your marketing plan is the framework of strategic marketing actions that help you reach your marketing goals and is driven by your marketing strategy.
Your marketing strategy is an essential aspect of your overall business plan. This outline is intended to assist you in thinking through areas of your proposed business plans and the market channels you will use to reach your target market. A strong marketing plan involves everything from identifying your target clients to how you will reach them to how you will create repeat purchasers, whether you are just starting your firm or thinking about expanding your operations.
Your marketing strategy is the roadmap you’ll follow to gain customer loyalty and boost your company’s success. Use the following slides outline to create an engaging marketing plan presentation:
The marketing strategy should come prior to the marketing plan, as it is the grounds on which the marketing plan should be arranged.
The main reasons why you need a marketing strategy are:
Establishing your marketing strategies beforehand has numerous advantages. You are on the path to success when you define your goals and KPIs and integrate marketing techniques to attain those goals.
Marketing implementation is bringing your marketing strategy into action to generate favorable results. A marketing implementation plan ensures the appropriate execution of your marketing strategy. It breaks down your marketing strategy into manageable activities, responsibilities, and objectives that are easy to grasp and follow.
This part of the marketing plan explains how the company will conduct its marketing strategies, including how it will be structured by operations, products, areas, and target audience categories. You can take various steps to build an effective marketing implementation plan. Some of them are as follows:
Firstly, in a marketing implementation plan, you should set reasonable expectations for how quickly you can meet marketing goals and objectives. When you decide on a timeline from the beginning, it assures that everyone involved is informed of and capable of meeting each deadline.
Re-examine your marketing strategy to ensure it is well-developed, efficient, and results-oriented. You may include any other aspects you come across when creating your implementation plan. While reviewing your marketing strategy, make sure you have focused on every essential element.
You may make a simple list of tasks and promotional procedures for your members to perform. Try creating the steps in procedures as straightforwardly as possible and linking aspects that make sense. Allocate assignments to groups of people, and give each one a time limit or deadline. Before sharing the finished version, review the workflow with all parties concerned and seek input and suggestions. For maximum output, facilitate cooperation throughout the implementation plan.
After defining your marketing strategy, workflows, and KPIs (Key performance indicators) , ensure everyone is on board. Creativity, efficiency, and performance can all improve from open communication and collaborative ownership. Communicate your plan with partners and other company units to secure commitment and acceptance for the team’s actions.
To create an effective marketing plan:
Some Pitfalls of the marketing plan can be:
A marketing plan’s ultimate purpose is to ensure that marketing operations are relevant and timely to meet your business’s goals. An ideal marketing plan encompasses the strategies for identifying a long-term competitive position and the resources required to attain it. Your capability to anticipate the appropriate marketing strategies distinctly and update and improve your activities regularly is essential for the growth of your business.
What is the main purpose of a marketing plan?
A marketing plan’s primary purpose is to outline the strategies and tactics a business will use to promote its products or services, reach its target audience, and achieve its marketing goals.
Why is it essential to have a marketing plan for a business?
Having a marketing plan is essential because it provides direction for advertising, sales, customer support, and other aspects of the business. It helps establish measurable goals, ensures consistency in business strategy, and provides a framework for allocating resources effectively.
How far into the future does a business plan typically project?
A business plan typically projects three to five years into the future, outlining the company’s goals and strategies for that period.
Who is the primary audience for a marketing plan?
The primary audience for a marketing plan includes marketing teams, sales teams, and other departments involved in implementing marketing strategies.
What are the KPIs in a marketing plan?
KPIs, or Key Performance Indicators, are quantitative measurements used to assess or compare performance in achieving marketing objectives. They provide a way to track progress and evaluate the effectiveness of marketing strategies.
Is a digital marketing plan different from a traditional marketing plan?
Yes, a digital marketing plan focuses on online channels, global reach, interactivity, and precise analytics, while a traditional marketing plan includes offline channels, may have a regional focus, and offers limited interactivity and measurement.
What is the best way to present a budget in a marketing plan presentation?
Present the budget visually with charts and tables, provide a detailed cost breakdown for each activity, and compare budgeted figures to actual spending for accountability.
What should I include in a marketing plan presentation?
Include sections on goals, target audience, strategies, tactics, budget, key performance indicators (KPIs), and a timeline.
How do you present a marketing presentation?
Present a marketing presentation by using engaging visuals, clear communication, storytelling, data-backed insights, and a well-structured narrative that flows from problem to solution. Practice and engage with your audience for effective communication.
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