importing business plan

• Credit cards
• View all credit cards
• Banking guide
• Loans guide
• Insurance guide
• Personal finance
• View all personal finance
• Small business
• Small business guide
• View all taxes

You’re our first priority. Every time.

We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.

So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. Here is a list of our partners .

How to Start an Import/Export Business in 6 Steps

Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain actions on our website or click to take an action on their website. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

For nearly as long as there’s been people, there’s been trade. Imports and exports are how the potato came to Ireland, and in a more modern sense, it's how we’re able to buy food, drinks, furniture, clothes, and nearly everything else, from all around the world today.

Imports are any good or service brought in from one country to another, while exports are goods and services produced in the home country for sale to other markets. Thus, whether you’re importing or exporting a product (or both) depends on your orientation to the transaction.

The modern system of international trade is a complex web of import/export businesses that handle the sale, distribution, and delivery of goods from one nation to another. If you're interested in starting a business in this industry, know that there is more than one type of import/export business. You could focus just on importing or just on exporting. You could be a manufacturer’s representative, specializing in a certain industry, or you could be an import/export merchant or agent, which is more of a freelance broker.

Starting an import/export business

If you’re interested in starting an import/export business, there are a ton of considerations you need to make — just as you would for any business. For an import/export business, specifically, it’s helpful to have a background in business, international relations, or global finance. This should give you an understanding of the myriad hoops one must jump through to sell or buy a product from an overseas supplier.

“The compliances make it so complex that even if you did know how to do it, you’re still going to have to keep in mind a lot of random considerations,” says Selena Cuffe, co-founder of Heritage Link Brands, a company that imports, exports, and produces wine, and other high-end products like tea and honey.

Cuffe worked for years in brand management for Procter & Gamble, among other trade-related positions, before starting her company in 2005. She was inspired after going to South Africa, where she attended the first Soweto Wine Festival.

Heritage Link Brands now operates within the wine industry in different ways: It imports wine from South Africa into the U.S. wine market, and it exports grapes from its own South African vineyard to the U.S. as well as the Philippines and Hong Kong. It also exports wine to airlines for use on international flights.

Keep reading for the steps you need to take to start an import/export business, as well as tips from Cuffe.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

1. Get your business basics in order

Anyone starting a business in the 21st century needs to cover certain bases, like creating a website as well as social media channels like Facebook, Twitter, and a host of others.

So here's your first step: Get the basics in order. This means registering your business with the state in which your headquarters will be located, registering a domain name, getting any business licenses you need to legally operate, and so on.

You'll need a business plan, too. Part of that business plan needs to cover how to handle the rules and regulations of the markets you want to work in. For example, to bring alcohol and tobacco products into the U.S., you need an Alcohol and Tobacco Trade and Tax Bureau permit, which is free but can take months to acquire. Similar research needs to be done when doing business with other countries, taking into account everything from various legal back label requirements in each nation to insurance.

Perhaps most importantly, you need access to capital. Startup costs can vary greatly depending on the type of imports/exports business you start.

“The first thing I recommend for anyone is to have your capital upfront,” says Cuffe. “That’s so you can protect your business from not only a legal standpoint but also the equity of the brand that you create and to make sure you invest in the quality of whatever you launch. Test a market, or test a city, then a state, then a region. Then I think that there are greater chances for success and sustainability long term.”

The ratio that Cuffe cited for success in the wine industry — "In order to make $1 million, you need to invest $7 million” — demonstrates the kind of capital needed to start a business comfortably (if one can ever be “comfortable” as an entrepreneur) and be prepared for whatever occurs, from issues with sourcing to changes in trade regulations.

2. Pick a product to import or export

The next step in starting an import/export business is to find a product or industry you are passionate about and that you think could sell in international markets.

For Cuffe, that product turned out to be wine. She felt a connection to the product not just from a quality and taste standpoint but from a social justice standpoint as well.

“When I first entered the industry in 2005, there was just one Black winemaker and five Black-owned brands," she says. "Today there are 17 Black winemakers and 31 Black-owned brands.”

Though the South African wine industry still deals with injustices like poor working conditions and unequal access to capital, Cuffe says things have improved since the previous decade thanks to the increased sales and notoriety of South African wines worldwide.

“The biggest thing that we’ve enabled is the financing of Black businesses. When we first got started, in order for even these brands to create their own wine, they had to source it from existing white wineries, because they didn’t own any land,” Cuffe says.

Once you find your product, you also need to identify the right market for it. After all, you need someone to sell it to. This is where your trend-spotting skills come into play. The best products for an import/export business are products that are just starting to become popular, or show some promise to being so in the future.

You can conduct research with resources like GlobalEDGE’s Market Potential Index or by checking with local government officials and websites, such as the Department of Commerce International Trade Administration’s Data and Analysis. You can also find reports on the state of the imports/exports industry with the Census Bureau Foreign Trade .

From there, it’s best to start “slow and steady.”

“Test your ideas,” says Cuffe. “Don’t assume that what you think will sell because you love it will catch fire in the market. What catches fire in the market is more than just the way it tastes — it’s who you know, and the packaging and serendipity of timing, and all of the indirect soft stuff that makes the difference.”

3. Source your suppliers

Once you have a product you’d like to trade internationally, you need to find a local manufacturer or other producer that makes your product and can lead to a strong partnership. A good relationship with a supplier is crucial to long-running success in an imports/exports business.

Generally, you can find suppliers through companies like Alibaba, Global Sources, and Thomas Register. You will need to convince the supplier of the benefits of entering the U.S. market (or another market you wish to sell to), and figure out the logistics of taking their product from their local warehouse or production facility to another one, potentially on the other side of the globe.

You might also be your own supplier — in some cases, as Cuffe occasionally is for herself.

“We own an interest in a vineyard in South Africa called Silkbush ," she says. "My orientation when I do business to them is, 80% of the grapes that we pick we send off to domestic wineries who use our grapes to produce their own proprietary high-end wine. The remaining 20% is used to create our proprietary label Silkbush, which we export to foreign markets.”

4. Price your product

You know what product you want to work with and you've identified your target market. Next up, figuring out how much to charge.

Typically, the business model on an imports/exports business includes two key understandings: the volume of units sold, and the commission made on that volume.

Be sure to price your product such that your markup on the product (what ends up being your commission) doesn't exceed what a customer is willing to pay. But you don't want to make it too low such that you aren't ever going to make a profit.

In the imports/exports industry, importers and exporters typically take 10% to 15% markup above what the manufacturer charges you when you buy the raw product.

5. Find your customers

Next up on how to start an imports/exports business? Finding customers to sell to.

Deciding on a market is not the same as finding your customers. You can’t just send your products to the Port of New York and start selling your wares on the docks to whoever walks by. You usually need to find distributors and clients who will take on your product and sell to others.

If you have a quality website that includes digital marketing campaigns, your customers may end up finding you. But to get started, Cuffe suggests doing things the old-fashioned way — by cold-calling. Check with any local contacts you have in the area, contact the area's Chamber of Commerce, trade consulates, embassies, and so on. These entities might be able to give you a local contact list that could be a vital help in starting a imports/exports business.

“I cold-called the local Cambridge, Massachusetts, Whole Foods store, and they gave me a chance. And now we do display programs and regional programs with Whole Foods,” says Cuffe. “A lot of what I did in the beginning and even today involves cold calls.”

6. Get the logistics down

Perhaps the most complex aspect of importing and exporting is the logistics of taking a product created somewhere and selling it somewhere else. How does the product make the trip from the vineyard of South Africa to the wine glasses of drinkers in California, for example?

“When you are operating within a supply chain where your customer is different than your client, which is different than your consumer, it requires an extraordinary amount of coordination,” says Cuffe. “I use a freight forwarder that on my behalf reaches out to shipping lines, like Maersk.”

Hiring a global freight forwarder is generally a good idea for all imports/exports businesses, as they'll serve as a transport agent for moving cargo — saving you a lot of time and worry about getting your products from the factory to a warehouse. Essentially, you'll give them information about your business and your intentions for the product, and they'll arrange the shipping agreements, insurance, and oftentimes the licenses, permits, tariffs, and quotas of working within another country. This can remove a lot of the headache associated with starting an imports/exports business in an international trade market.

Frequently asked questions

Is an import/export business profitable.

Many import/export businesses are very profitable. To improve your company's chances of profitability, it's important to conduct the required research on your industry and have a well-documented business plan. Understanding all of the costs associated with an imports/exports business and determining your profit margins when pricing your products is also essential.

How do import/export companies make money?

As an import/export company, you'll make a profit by selling products at a higher rate than you paid for them from the vendor or source.

What is an export license?

An export license is a government-issued document authorizing your company to complete certain export transactions. An export license is issued by the appropriate agency once the export transaction has been reviewed.

What documents do I need to import goods?

The types of documents you'll need to import goods will vary depending on the country you're importing the product into. In the United States, import licenses and permits may be required, but a Customs and Border Protection entry form is always required.

LLC Formation

The bottom line

The world of importing and exporting is a dazzling, complex system that balances both emotional and economic needs. If we want something that is grown or produced in another part of the world, how can we get our hands on it? How can we give others the opportunity to enjoy it, while still creating a sustainable lifestyle for those producing it and for those who transport it from point A to B?

If you’re interested in answering these questions, don’t let the enormity of the task overwhelm you. With the proper research, planning, and documentation, you can launch a successful imports/exports business of your own.

On a similar note...

How to Start an Import/Export Business

Main Sections In This Post Steps To Starting An Import/Export Business Points to Consider Knowledge Is Power Featured Video

Embarking on Import/Export Business

A step-by-step guide to launch, along with practical examples. Leverage “Knowledge Is Power” for current insights—resources for startup and ongoing success.

Let’s get started with the steps.

Steps to Starting an Import/Export Business

Below are the steps to starting an Import/Export business.

Each step is linked to a specific section, allowing you to jump to your desired section or scroll to follow the steps in order.

• An Overview of What You’re Getting Into
• Import/Export Business Overview
• Researching Your Import/Export Business
• Looking at Financials
• Choosing A Business Location
• Creating Your Mission Statement
• Creating A Unique Selling Proposition (USP)
• Choose an Import/Export Business Name
• Register Your Company
• Create Your Corporate Identity
• Writing a Business Plan
• Banking Considerations
• Getting the Funds for Your Operation
• Software Setup
• Business Insurance Considerations
• Supplier and Service Provider Considerations
• Physical Setup
• Creating a Website
• Create an External Support Team
• Hiring Employees

1.  An Overview of What You’re Getting Into

Is Starting an Import/Export Business the Right Step for You?

There is a key factor to succeeding in business, and that factor is you!

Understanding Your Passion

Understanding how you feel about owning and running an Import/Export business is important.

The Power of Passion

Passion is a crucial element for success in your own business.

The Driving Force

Passion is the driving force you need.

When you’re passionate about your business and problems, arise, you look for solutions. On the other hand, without it, you’ll look for a way out.

Assessing Your Passion

How passionate are you about owning your own Import/Export business?

Let’s go through a short exercise. Take a few minutes to think about this. It’s important before moving forward.

Imagine you won the lottery, quit your job, traveled the world, and bought your dream home, cars, and everything you ever wanted. You have given to charity and causes you believe in. You have helped your friends and family with more than enough money to live a better life.

It’s been three years since you won the lottery, and you still have 10 million dollars left in cash and investments that provide more than enough income flowing in every month.

Passion’s Litmus Test

Here is an important question to think about!

Now that you have achieved everything you have ever wanted, would you still start an Import/Export business?

If your answer is yes, it shows that you are passionate about owning and operating an Import/Export business and are heading in the right direction.

However, if your answer is no, it prompts another question:

Alternative Paths

What would you prefer to do instead? Perhaps, you should pursue that path instead.

The Sum of It

In summary, you need to be passionate about the business you plan to start because it’s something you want to do!

When your only concern is the money generated, you won’t be as successful as starting a business you are passionate about.

For More, See How Passion Affects Your Business . Also, see, Considerations Before You Start Your Business to identify key points for a new business owner.

2. Gaining an Overview of Owning an Import/Export Business

Next, let’s spend some time on key issues to give you an overview of what to expect from owning and running your business.

a.) A Quick Overview of Owning an Import/Export Business

An Import/Export business operates at the heart of international trade, facilitating the exchange of products between countries.

This dynamic venture involves sourcing products from one country and distributing them in another, creating a bridge between different markets and cultures.

Inward and Outward Flow

In the import aspect, the business identifies products in foreign markets holding local demand, negotiates deals with manufacturers and suppliers, and manages the logistics to bring these products to the home market.

On the export side, the business identifies local products with potential appeal in foreign markets, connects with buyers, and oversees delivering products to international customers.

Driving Global Economy

This type of commerce plays a pivotal role in diversifying markets and supporting economic growth.

It introduces products that might not be available otherwise, enriching consumer choices globally.

Moreover, it creates opportunities for manufacturers and producers to tap into wider markets, expanding their reach beyond national borders.

Navigating Challenges

Running an Import/Export business requires navigating intricate regulations, customs procedures, currency fluctuations, and cultural differences.

Adaptability, cultural sensitivity, and strong logistical planning are crucial to success.

In essence, this venture isn’t just about moving products—it’s about fostering connections and contributing to the intricate web of global trade.

Daily Operations in Import/Export Business

• Market Research: Identifying demand, trends, and potential markets.
• Supplier Outreach: Connecting with manufacturers and suppliers.
• Negotiations: Securing favorable terms, including pricing and quantities.
• Logistics: Organizing shipping, customs, and warehousing.
• Documentation: Managing permits, licenses, and trade regulations.
• Quality Control: Ensuring products meet standards.
• Sales and Marketing: Attracting clients, promoting products.
• Financial Management: Budgeting, pricing, and payment handling.
• Relationship Building: Cultivating partnerships globally.
• Staying Updated: Adapting to evolving regulations and markets.

Running an Import/Export business demands adaptability, negotiation skills, market awareness, and logistical efficiency. It’s a dynamic venture with potential for growth in the global marketplace.

b.) Import/Export Business Models

Variety of Import/Export Business Models

1. Trading Company: Acting as an intermediary, trading companies buy products from manufacturers and sell them to foreign markets. They don’t alter products significantly.

2. Distributorship: These businesses secure exclusive distribution rights within a specific region. They focus on building a strong local presence and managing distribution networks.

3. Export Management Company (EMC): EMCs work on behalf of manufacturers, handling all aspects of exporting. They earn commission based on sales.

4. Import/Export Agent: Agents connect buyers and sellers, earning a commission for successful transactions. They’re valuable for those with limited resources.

5. Dropshipping: This model involves selling products without holding inventory. When a sale occurs, products are shipped directly from the supplier to the customer.

6. Licensing and Franchising: Foreign companies can produce and sell products using your brand. Franchising involves replicating your business model in other countries.

Strategic Decision

Choosing the right business model from the beginning is crucial, as switching later is challenging. Identifying a profitable and high-demand niche is equally vital.

Research extensively, analyze market trends, and align your strengths with the chosen model. Success in the import/export realm hinges on astute planning and a clear strategic direction.

c.) Pros and Cons of Owning an Import/Export Business

Pros of Owning an Import/Export Business

• Entrepreneurial Freedom: You can be your own boss, making independent decisions to shape your business.
• Creativity Unleashed: Your business is a canvas for innovation and new ideas.
• Potential for High Revenue: A successful venture can yield substantial profits.
• Flexibility: Successful operations and a capable team can afford you flexible work hours.
• Control Over Environment: You have the power to create a work environment that suits you.
• Global Reach: Connecting with diverse markets opens expansive opportunities.
• Learning Opportunity: Navigating international trade sharpens your skills.
• Cultural Exposure: Engaging with different cultures enriches your perspective.

Cons of Running an Import/Export Business

• Accountability: Problems and challenges rest on your shoulders.
• Irregular Income: Earnings can be unpredictable in the initial stages.
• Tough Start-Up: The beginning can be financially and operationally demanding.
• Customer Acquisition: Gaining and retaining customers requires dedicated efforts.
• Long Work Hours: Expectations of dedication may lead to extended workdays.
• Pressure to Thrive: Success pressure is always present in a competitive landscape.
• Significant Investment: Starting often demands substantial capital outlay.
• Adaptation Challenges: Constant changes in regulations and markets require adaptability.
• Inherent Risks: Business ownership comes with financial and operational risks.

Navigating the Journey

Owning an Import/Export business offers remarkable potential, but embracing both its rewards and challenges is vital.

Careful planning, resilience, and a willingness to learn are key to thriving in this dynamic domain.

For more, see Pros and Cons of Starting a Small Business.

d.) Questions You Need to Consider for Your Import/Export Business

Preparing for Your Import/Export Business Journey

Addressing the following inquiries prepare you for potential challenges in your Import/Export venture.

Before You Begin: Key Considerations

• Business Model: What Import/Export model resonates with your goals?
• Work Dynamics: Will you handle tasks solo or hire a team?
• Management Approach: Do you plan to lead or hire a manager?
• Customer Acquisition: How will you attract your initial customers?
• Customer Retention: What strategies ensure customer loyalty?
• Partnerships: Are partnerships or investors on your radar?
• Physical or Digital: Will your business be brick-and-mortar or online?
• Growth Contemplation: Have you envisioned your business’s long-term expansion?

Insightful Planning for Success

As you contemplate these questions, you pave the way for a more informed and strategic approach to your Import/Export enterprise.

Navigating the intricacies of global trade demands thoughtful consideration, ensuring your business is primed for success and sustainability.

3. Research

Import/export business research.

Essential Research for Your Import/Export Business

Conducting thorough research before embarking on your venture is paramount. Quality information will illuminate your path, preventing unexpected hurdles.

Leveraging Expertise

Engage with experienced professionals in the Import/Export realm. Their insights provide dependable guidance honed by practical experience.

Invaluable Learning

Time spent with these experts is an invaluable opportunity. Their knowledge and seasoned experience offer priceless insights.

Guidance for Your Journey

I’ve crafted an article outlining methods to identify and approach these knowledgeable individuals.

These steps extend beyond this post. Reading the article via the link below will provide a comprehensive understanding of your forthcoming endeavor.

Empower yourself with the wisdom of those who’ve walked the path.

This approach ensures you’re well-prepared to navigate the complexities of the Import/Export landscape.

See An Inside Look Into the Business You Want To Start for all the details.

Target Audience

Understanding Your Target Audience in Import/Export Business

Knowing your target market is key. Tailoring your offerings to their preferences and needs enhances your Import/Export business’s appeal.

Identifying Potential Interest: Target Market Ideas

• Small Businesses: Seeking diverse product sourcing.
• Manufacturers: Exploring global markets for distribution.
• Entrepreneurs: Launching unique foreign products domestically.
• Online Retailers: Accessing unique goods for e-commerce.
• Wholesalers: Sourcing bulk products at competitive rates.
• Artisans: Seeking unique materials or components.
• Boutiques: Curating distinct products for niche markets.
• Global Brands: Expanding market presence through diversification.
• Trade Shows: Participants interested in product variety.
• Startups: Seeking cost-effective inventory solutions.

Catering to Success

Identifying your potential customers paves the way for strategic marketing and product offerings.

Knowing who values your Import/Export business’s offerings strengthens your competitive edge and positions you for growth.

For more, see How To Understand Your Target Market.

4. Looking at Financials:

Financial Overview of Your Import/Export Startup

Gain insights into startup costs, monthly outlays, revenues, and potential profits to steer your Import/Export venture toward success.

Startup Costs: Planning for a Smooth Launch

Accurate estimation of startup expenses is pivotal for a seamless launch.

Underestimation risks funds depletion, hindering your opening. Overestimation might deter potential investors.

Your expenses hinge on factors like scale, location, hiring, equipment, and leasing.

List your needs, gather prices, and anticipate unexpected costs during research.

For more detailed information, refer to my article on Estimating Startup Costs.

Sales and Profit: Foundations of Financial Success

Sales depend on product appeal, demand, and strategic marketing. To ensure profitability:

• Develop sought-after products.
• Address market needs.
• Skillfully promote your business.

Profit Calculation: Delving Beyond Revenue

Profitability entails more than direct sales earnings. It involves considering rent, payroll, overhead, and other costs.

For More, See Estimating Profitability and Revenue.

Sufficient sales must cover monthly expenses and yield personal income. A well-balanced equation ensures a prosperous journey in the Import/Export domain.

Simple Sample: Financial Lists to Consider As a Starting Point

Note: Focus on the issues more than the numbers. The numbers are samples. Your estimates will differ due to how you set up your business, location, expenses, and revenues. 

 Sample List of Estimated Costs to Start a New Import/Export Business in the USA (lower and upper values):

• Business Registration and Licensing: $500 – $1,000
• Office Space (Deposit and Initial Setup): $5,000 – $10,000
• Initial Inventory Purchase: $10,000 – $50,000
• Import/Export Documentation and Compliance: $1,000 – $5,000
• Marketing and Branding: $2,000 – $7,000
• Transportation and Shipping Equipment: $5,000 – $20,000
• Website Development: $1,000 – $5,000
• Legal and Professional Consultation: $2,000 – $10,000
• Total Estimated Starting Costs: $26,500 – $108,000

Sample List of Estimated Monthly Expenses for an Import/Export Business in the USA:

• Rent for Office Space: $1,500 – $3,000
• Utilities (Electricity, Water, Internet): $200 – $500
• Salaries and Wages: $5,000 – $15,000
• Insurance: $300 – $800
• Loan Payments: $1,000 – $3,000
• Marketing and Advertising: $500 – $2,000
• Transportation and Shipping Costs: $2,000 – $6,000
• Legal and Compliance Fees: $300 – $1,000
• Total Monthly Expenses: $10,800 – $31,300

3. Sample of a Few Examples of Profit per Sale:

• Low-End Product: Profit of $10 – $50 per unit
• Mid-Range Product: Profit of $50 – $200 per unit
• High-End Product: Profit of $200 – $1,000 per unit

Finish Note: Your overall profit will depend on the monthly sales you can generate and your actual profit per sale.

These are samples so you can understand the issues to consider when planning to start your Import/Export business. So focus on the list and not the numbers.

Adjusting costs makes a significant difference in whether the business will be successful.

A slight shift in profit per sale on high-volume sales will make a difference in your overall profits.

Also, note many new businesses take time to become profitable because it takes building a customer base, building a reputation, and fine-tuning operations.

Your figures will be different. Every situation is different, and many factors come into play.

Research and Consider getting professional advice when calculating your business’s startup costs, expenses, and potential revenues and profits.

5. Choosing The Right Business Location

Strategic Location: Key to Business Success

The fate of your local brick-and-mortar business hinges heavily on your chosen site.

Demand Dynamics: A Decisive Factor

Operating where demand for your offerings is scarce spells failure even before launch.

Competitive Landscape: Finding the Sweet Spot

Overcrowded locales make market share acquisition a challenge.

Ideal Scenario: Balancing Act

Locate where demand and competition strike equilibrium.

Cost Considerations: Financial Prudence

Affordability is vital. A high population brings exposure, but expenses must not outweigh gains.

Balance Affordability and Sales Potential

Inexpensive sites need ample customer flow for sustainability.

Online Realm’s Flexibility

Even for online models, assess demand and rivalry closely.

Ultimate Influence on Success

In sum, location selection steers business destiny. Thoroughly research and analyze options. Your decision shapes your venture’s triumph.

For more about business locations, see Choosing The Best Location for Your Business.

6. Create Your Mission Statement

Guiding Your Business’s Purpose: The Role of a Mission Statement

A mission statement serves as a compass, aiding you in identifying your business’s core purpose.

It’s a reminder of the primary value you bring to customers and the community, ensuring you stay on track.

Mission Statement Examples for an Import/Export Business

• “Empowering Global Commerce: Connecting businesses worldwide, enriching markets with diverse products.”
• “Navigating Boundaries, Enhancing Lives: Bridging nations, offering quality goods to uplift lives globally.”
• “Driving Trade Diversity: Facilitating cross-cultural trade, fostering economic growth, one partnership at a time.”
• “Catalyzing Global Business: Facilitating seamless exchange, propelling businesses towards international success.”
• “Enriching Connections, Empowering Economies: Uniting markets through unparalleled import/export solutions.”

Steering Purpose and Value

These mission statement samples exemplify how your business’s fundamental aim can be succinctly captured. Such a statement keeps your endeavors aligned, ensuring the provision of exceptional value to both clientele and the community at large.

For more, see, How To Create a Mission Statement.

7. Creating A Unique Selling Proposition (USP)

Crafting Distinction: The Power of Unique Selling Proposition

A Unique Selling Proposition (USP) aids in discerning and crafting elements that set your business apart.

It’s a potent tool for creating something distinctive that resonates with customers.

Examples of USP for an Import/Export Business

• “Global Discovery Hub: Unearth unique products from every corner of the world, tailored for your market’s cravings.”
• “Seamless Sourcing Solutions: Our network guarantees streamlined access to the globe’s most sought-after products.”
• “Cultural Connection Catalyst: Bridging gaps with products that celebrate diversity, fostering international camaraderie.”
• “Reliable Worldwide Reach: Empowering businesses with consistent access to global markets, ensuring growth.”
• “Tailored Treasures, Globally Delivered: Transforming international products into local treasures, delivered at your doorstep.”

Carving Identity, Sustaining Success

These USP samples exemplify how to carve a unique business identity.

USP underscores your distinct value, magnetizing customers and cultivating lasting success.

8. Choose a Business Name

Crafting an Exceptional Business Name: A Vital Choice

Your business name plays a pivotal role in brand recognition.

Opt for a catchy, apt name that’s both easy to recall and pronounce. It’s a long-lasting decision that holds significance throughout your business journey.

Incorporating Factors for a Striking Name

Ensure your chosen name aligns with your venture’s essence.

It’s advisable to have a matching domain for an online presence. Verify name availability to avoid legal complications.

30 Import/Export Business Name Ideas: Fueling Creativity

• GlobalLink Commerce
• Horizon Trade Co.
• EchoCommerce
• MarketFusion Export
• Nexus Imports
• TerraTrade Connections
• WorldBridge Traders
• Aegis International
• SpectrumExports
• EchoSphere Imports
• PrimeWorld Traders
• TradeMosaic
• Echelon Global Goods
• Unity Exporters
• GlobeGlide Imports
• VentureHaven Traders
• EnrichGlobal Commerce
• InterLoom Trading Co.
• Skylight Exports
• ZenithCross Imports
• NexusSphere Trade
• VirtuTrade Global
• Infinite Horizons Commerce
• TerraTrek Traders
• PinnacleExports
• TradePulse International
• EnvisionEdge Imports
• SummitWorld Commerce
• EquiTrade Global

Igniting Brand Identity

These name suggestions spark your imaginative process, assisting you in forging a distinct business identity.

Pick a name resonating with your venture’s essence, securing a memorable position in the global business landscape.

For more, see the following articles:

• How To Register a Business Name
• Registering a Domain Name For Your Business

9. Register Your Company

Legal Foundations for Your Import/Export Business

Ensuring Compliance: An Imperative Step

Establishing your business on legal grounds is paramount.

Professional Consultation: A Wise Move

Consulting professional aids in legal assurance, optimal tax strategies, and liability management.

Common Business Registrations for an Import/Export Venture

• Sole Proprietorship: Individual ownership simplicity.
• Partnership: Shared responsibility and resources.
• Limited Liability Company (LLC): Personal liability protection.
• Corporation: Legal entity status, distinct from owners.

Permits and Licenses: Navigating Legal Terrain

• Business License: Operational legitimacy.
• Importer/Exporter License: Compliance for global trade.
• Sales Tax Permit: Tax collection eligibility.
• Customs Bond: Assurance for customs compliance.
• EIN (Employer Identification Number): Tax identification for businesses with employees.

Prioritizing Legal Adherence

By comprehending these legal aspects, your Import/Export business gains firm legal footing. Seek professional guidance, ensuring a compliant and thriving journey.

Registration:

• How to Register Your Business
• How To Register a DBA
• How to Register a Trademark
• How to Get a Business License

Business Structures:

• How to Choose a Business Structure
• Pros & Cons of a Sole Proprietorship
• How To Form an LLC
• How To Register a Business Partnership
• How To Form a Corporation
• How To Choose a Business Registration Service

10. Create Your Corporate Identity

Building a Strong Corporate Identity: A Design Emblem

Defining Corporate ID: Visual Business Representation

A Corporate ID encapsulates your business essence in design.

Key Elements of Corporate ID: Crafting Visual Cohesion

Components encompass logo, business cards, website, signage, stationery, and promotional materials.

Consistency is King: Leaving a Lasting Impression

A uniform, professional design resonates with both new and loyal customers.

Crafting Visual Excellence

Crafting a cohesive Corporate ID leaves an indelible mark.

A seamless design across mediums elevates your business presence, engaging customers and building brand loyalty.

You can see our page for an overview of your logo , business cards , website , and business sign , or see A Complete Introduction to Corporate Identity Packages.

11. Writing a Business Plan

Strategic Roadmap: The Significance of a Business Plan

Pivotal Document: Navigating Growth and Investment

A business plan serves dual roles: securing funding and guiding operations. It outlines your business’s course from inception to full operation.

Vision in Ink: Cultivating Your Business’s Blueprint

Creating a business plan is a meticulous process. It encapsulates your envisioned business reality, demanding time and consideration.

Comprehensive Vision: A Path to Clarity and Success

Crafting a business plan reaps the rewards. It unveils your business’s essentials, ensuring a clear roadmap for commencement and operation.

Approaches to Formulating Your Plan

Options abound: crafting from scratch, seeking professional assistance, employing templates, or using business plan software.

Personal Involvement: A Touch of Distinctiveness

Active engagement is vital, particularly when collaborating with a professional. Distinctiveness and effective communication are paramount.

Adaptability and Optimization: An Evolving Blueprint

Your business plan evolves alongside the experience. Regular review and optimization ensure congruence with operational realities.

Business Plan Template for an Import/Export Business

I. Executive Summary:

• Overview: Briefly describe your Import/Export business, mission, and vision.
• Objectives: Key business goals and milestones to achieve.
• Ownership Structure: Information on the business’s ownership, whether a sole proprietorship, partnership, or corporation.

II. Business Description:

• Industry Background: Description of the import/export industry and current market trends.
• Business Offering: Detailed explanation of the products or services you import or export.
• Target Market: Outline your primary target markets, including geographic locations and demographics.

III. Market Analysis:

• Market Needs: Identify the needs of your target market and how your business will meet those needs.
• Competitive Analysis: Analyze your main competitors, their strengths and weaknesses, and your competitive edge.

IV. Marketing and Sales Strategy:

• Marketing Plan: Detail your marketing strategies, channels, and tools.
• Sales Strategy: Outline your sales techniques, processes, and targets.

V. Operations Plan:

• Location: Description of the business location, considering logistics and accessibility.
• Technology Needs: Outline the technology required for operations, including software for tracking shipments.
• Supply Chain Management: Detail your strategies for sourcing products, managing suppliers, and maintaining inventory.

VI. Financial Plan:

• Start-up Costs: Detailed estimate of the initial investment required.
• Revenue Projections: Monthly and yearly revenue forecasts.
• Expense Projections: Estimation of ongoing operational expenses, including loan payments.
• Break-even Analysis: Calculation of the point at which revenues equal expenses.

VII. Legal and Compliance:

• Licenses and Permits: List necessary licenses and permits for the import/export business.
• Regulations: Outline applicable international and domestic regulations and how you plan to comply.

VIII. Risk Management:

• Risk Assessment: Identify potential risks, such as currency fluctuations or regulatory changes.
• Mitigation Strategies: Outline strategies to mitigate those risks.

IX. Management and Personnel:

• Management Team: Profiles of the key management team members, including qualifications and experience.
• Organizational Structure: Description of the company’s organizational structure, including departments and roles.

X. Appendices and Supporting Documents:

• Financial Statements: Include any necessary financial statements, charts, or graphs.
• Legal Documents: Copies of relevant legal agreements, patents, or other intellectual property documentation.

XI. Conclusion:

• Summary: Concluding remarks summarizing the critical aspects of the business plan.
• Next Steps: Clearly outline the next steps and actions required to implement the plan.

Remember, this template is a starting point, and it should be customized to fit the unique needs and regulations related to your specific import/export business.

Conduct thorough research and consider seeking professional advice to ensure that all aspects are covered comprehensively.

For information on creating your business plan, see, How to Write a Business Plan.

12. Banking Considerations

Financial Foundations: Choosing the Right Banking Partner

Strategic Banking Choice: Empowering Small Businesses

Opt for a local bank with a strong small business focus for optimal support.

Distinct Account, Streamlined Finances

A dedicated business account segregates expenses vital for sole proprietorships: precise expense tracking, seamless bookkeeping, and audit protection result.

Building Banking Relationships: Advantages Beyond Transactions

Foster a rapport with your banker. Access advice, financial services, and simplified application procedures.

Embrace Digital Transactions: Amplify Sales

Merchant accounts and online services boost sales by facilitating credit and debit card payments—convenience and higher sales potential benefit both business and customers.

For more, see, How to Open a Business Bank Account. You may also want to look at, What Is a Merchant Account and How to Get One.

13. Getting the Funds for Your Operation

Financial Launchpad: Navigating Business Loans

Crucial Tips for Loan Seekers

Exploring Funding Avenues: Options for Import/Export Ventures

Consider diverse funding paths: traditional lenders, private loans, investors, asset sales, and collateral usage.

Meeting with a Loan Officer: Essential Points

• Preparation: Understand your business needs and loan purpose.
• Research: Know the lender’s criteria and offerings.
• Documentation: Compile necessary financial and business documents.
• Business Plan: Present a well-structured plan highlighting profitability and repayment strategies.
• Clarity: Articulate your business’s strengths, market viability, and repayment certainty.

Required Documents for New Business Loan Application

• Business Plan
• Personal and Business Credit History
• Financial Statements
• Income Tax Returns
• Legal Documents (Incorporation, Contracts, etc.)
• Collateral Details (if applicable)

Empowering Your Business’s Financial Journey

These insights facilitate informed loan pursuit.

Thorough preparation, diligent research, and organized documentation enhance your Import/Export venture’s financial foundations.

See, Getting a Small Business Loan for more.

14. Software Setup

Software Selection: Strategic Insights for Import/Export Ventures

Informed Software Choice: A Prudent Step

Thoroughly researching software options is paramount.

Opting for a robust system from the outset minimizes the need for future transitions, preserving data integrity.

Dependability Matters: A Proven Track Record

Prioritize software companies with a strong history, ensuring ongoing support and reliability.

Exploring Demos and Reviews: Insights from Users

Assess software through demos, reviews, and forums. Gaining firsthand experiences of others aids informed decision-making.

Comprehensive Software Considerations

• Import/Export Management Software
• Supply Chain Management (SCM) Software
• Customs Broker Software
• International Trade Compliance Software
• Logistics and Freight Management Software
• Inventory Management Software
• Financial Software (Accounting and Bookkeeping)
• E-commerce Platform
• Communication Tools (Email, Video Conferencing)
• Data Analytics Tools
• CRM (Customer Relationship Management) Software
• Language Translation Software

Accounting Software: Expert Counsel

For financial management, consult your bookkeeper or accountant to select suitable accounting software, ensuring compliance and streamlined tax filing.

By diligently researching software, you pave the way for efficient operations and lasting success in your import/export business.

Check out Google’s latest search results for software packages for an Import/Export business.

15. Get The Right Business Insurance

Safeguarding Your Business: Insurance Essentials

Proactive Protection: Prioritize Insurance

Secure appropriate insurance coverage before commencing any business activities to shield against unforeseen incidents.

Comprehensive Protection: Addressing Diverse Risks

Consider insurance covering customers, employees, property, and potential legal liabilities.

Professional Liability Shield: Navigating Legal Claims

Professional liability insurance guards against potential lawsuits and legal claims.

Operational Continuity: Embrace Interruption Insurance

Interruption insurance provides crucial support during involuntary shutdowns, ensuring operational continuity.

Home-Based Business Alert: Maintain Insurance Validity

If operating from home, inform your home insurance agent to prevent nullifying your existing policy.

Insurance Expertise: Navigating Coverage Adequacy

Leverage a competent insurance broker’s guidance to ensure comprehensive coverage, protecting your business interests effectively.

For more, see What to Know About Business Insurance . You can also browse the latest Google Import/Export business insurance search results.

16. Suppliers, Service Providers and Inventory

Strategic Supplier Relations: Fueling Business Success

Essential Supplier Partnerships: Items and Services

Enumerate essential items and services your Import/Export business may source from suppliers.

Supplier Bonds: Cornerstone of Operational Success

Forge strong connections with suppliers and service providers to underpin your business triumph. Trustworthiness and reliability are paramount.

Cost-Efficient Collaborations: Competitive Prices and Margins

A dependable supplier allows cost-effective pricing, facilitating customer savings and bolstering profit margins.

Seamless Operations: Ensuring Adequate Supplies

Reliable suppliers guarantee smooth business operations by providing essential supplies consistently.

Mutually Beneficial Ties: Respect and Shared Gains

Nurturing a mutually advantageous relationship with suppliers enhances cooperation and rapport.

Strategic Inventory Management: Customer-Centric Approach

Product Mix and Variety: Customer-Centric Focus

Curate your inventory based on customer preferences and include variety for broad customer appeal, augmenting value.

Inventory Control: Balance and Efficiency

Strike a balance in inventory volume to prevent tied-up funds or lost sales, optimizing resource allocation.

Expiry Date Vigilance: Mitigating Loss

Mitigate losses by managing expiration dates meticulously, ensuring inventory freshness and value.

By cultivating robust supplier relationships and strategic inventory management, your Import/Export business thrives with efficiency and customer-centricity.

For More See, How To Choose a Supplier.

17. Physical Setup

Strategic Setup: Physical Arrangement for Success

Optimized Layout: A Blueprint for Efficiency

Designing an effective physical setup for your Import/Export business is pivotal. A streamlined layout enhances operational efficiency.

Strategic Signage: Guiding the Way

Strategically placed signage is vital for customer guidance and professional presentation.

Beyond the main business sign, ensure directional and informational signs in key areas like parking lots, exits, and special zones.

Office Harmony: A Productive Workspace

Your office plays a crucial role in managing your business. A well-organized office is a hub of productivity, fostering efficient business management.

Functional Equipping: Necessities for Effectiveness

Equip your office comprehensively to facilitate smooth business operations. Essential tools, technology, and resources should be at your fingertips.

Space Optimization: Productivity and Professionalism

Effective physical setup and signage guide customers seamlessly and reflect professionalism, while an organized office empowers efficient business management.

Maximize your potential by laying a strong foundation for operational success.

See, Here are Considerations for The Setup of Your Office, for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

18. Creating a Website

Virtual Presence: Your Digital Storefront

Essential Website: Gateway to Your Business

A website is an indispensable asset for business owners, serving as a primary interface for sharing information with existing and potential clients.

Ownership Advantage: Your Virtual Territory

Unlike social media platforms, your website offers autonomy and control.

When you host your site and secure a domain name, you dictate the rules.

Marketing Potential: Showcasing Expertise

Your website doubles as a marketing powerhouse.

By sharing industry insights and valuable tips through blogs, you position yourself as an authority, fostering customer trust and bolstering sales potential.

A website isn’t just a digital address; it’s a dynamic tool that strengthens your brand, reinforces credibility, and expands your reach in the competitive landscape.

For more, see How to Build a Website for Your Business .

19. Create an External Support Team

External Support Network: Your Advisory Allies

An external support team comprises non-payroll professionals providing advice and services.

Their expertise aids projects, contracts, or on a retainer basis.

While some members might already be collaborators, embracing them as your core team enhances their role.

Strategic Approach: Building a Resilient Network

You needn’t assemble the complete team before launch; fostering these relationships takes time.

However, nurturing this network is an ongoing endeavor for enduring success.

Team Synergy: Collaborative Powerhouse

Your team may encompass an accountant, lawyer, financial advisor, marketing specialist, technical advisor, and consultant.

Their collective prowess fortifies your business, providing insights, solutions, and guidance when needed.

This collaborative network safeguards your business journey.

For more, see, Building a Team of Professional Advisors for Your Business.

20. Hiring Employees

Growing Workforce: Hiring Right for Expansion

In the initial phases, handling tasks single-handedly can curb costs, especially considering the significant payroll expense during startup.

As the business flourishes, your ability to manage all aspects may dwindle, prompting the need for new hires.

Strategic Hiring: Building a Competent Team

When recruiting, prioritize qualified individuals with strong work ethics for each role.

Properly fitting employees enhance productivity and streamline operations, facilitating business growth.

Essential Roles: Structuring Your Team

The following are job positions or outsourced services you may want to consider as your Import/Export business grows:

• Sales and Marketing Specialist
• Logistics Coordinator
• Customs Compliance Manager
• Financial Analyst
• Customer Service Representative
• Inventory Manager
• Data Analyst
• Shipping Coordinator
• Legal Advisor
• Graphic Designer
• Content Writer

As you scale, assembling the right team becomes pivotal to sustaining success and expanding your import/export enterprise.

For more, see, How and When to Hire a New Employee.

Points To Consider

Hours of operation:.

Operating Hours for Import/Export Business

Consider these hours of operation for your Import/Export business:

• Weekdays: Standard business hours, 9 AM to 5 PM
• Saturdays: Half-day, 9 AM to 1 PM
• Sundays: Closed
• Holidays: Closed, unless essential for trade

Adapting operational hours to global time zones and clients’ needs is vital for international commerce. Flexibility can enhance customer satisfaction and streamline communication.

A List of Equipment and Supplies to Consider for an Import/Export Business:

• Computers and Laptops: For communication, research, and documentation.
• High-Speed Internet Connection: Essential for online transactions and communication.
• Smartphones: Stay connected on the go and manage business emails.
• Printer and Scanner: For printing contracts, invoices, and scanning documents.
• Office Furniture: Desks, chairs, and storage for a comfortable workspace.
• Communication Tools: Landline phones, mobiles, and headsets.
• Shipping Supplies: Packaging materials, boxes, tape, and labels.
• Inventory Management System: Software to track stock and orders.
• Security Measures: Surveillance cameras and alarm systems for asset protection.
• Transportation: Vehicles for local pickups and deliveries.
• Warehousing Equipment: Shelving, pallets, and forklifts for storage.
• Global Positioning System (GPS): For efficient navigation during shipments.
• Customs Documentation Tools: Software to manage international paperwork.
• Currency Conversion Tools: To handle multi-currency transactions.
• Backup Systems: Data backup solutions to prevent data loss.

Customize this list based on your business scale and specific needs.

Key Points To Succeeding in an Import/Export Business

Successfully operating an Import/Export business requires attention to several crucial points:

• Building Customer Base: Establishing a customer base is challenging during startup. Develop strong relationships with customers, suppliers, and employees.
• Supplying Demand: Offer products and services that customers desire, adapting to their needs and preferences.
• Customer Feedback: Use customer feedback to improve your business operations.
• Exceptional Customer Service: Prioritize exceptional customer service, as your customers are the heart of your business.
• Team Building: Assemble the right team for various positions, fostering a positive work environment.
• Cash Flow Management: Efficiently manage cash flow to sustain operations and growth.
• Cost Control: Keep costs low without compromising quality or service.
• Adaptation to Change: Stay updated and adapt to industry, process, and technological changes.
• Fluctuations and Competition: Handle revenue fluctuations and navigate competition, focusing on differentiation.
• Effective Marketing: Invest in effective advertising and marketing to boost awareness and attract customers.

Remember these factors to drive your Import/Export business towards success.

Making Your Import/Export Business stand out

Making Your Import/Export Business Stand Out

Setting your Import/Export business apart in a competitive market is crucial for success.

Here are some ideas to make your business stand out:

• Niche Specialization: Focus on a specific niche within the Import/Export industry. Specializing allows you to become an expert in a particular area, catering to a targeted customer base.
• Exceptional Customer Experience: Provide an unparalleled customer experience from start to finish. Prompt communication, transparency, and going the extra mile can leave a lasting impression.
• Unique Product Offerings: Source and offer unique, high-quality products that aren’t widely available. This exclusivity can attract customers seeking something different.
• Sustainable Practices: Embrace environmentally-friendly practices in your operations, appealing to eco-conscious customers.
• Technology Integration: Utilize cutting-edge technology to streamline processes, enhance customer service, and improve efficiency.
• Customization: Offer personalized solutions that cater to individual customer needs and preferences.
• Partnerships: Collaborate with complementary businesses to expand your reach and offer bundled services.
• Online Presence: Develop a user-friendly, informative website and leverage social media to connect with potential customers globally.
• Transparent Pricing: Provide clear and transparent pricing structures, instilling trust in customers.
• Educational Resources: Share industry insights, how-tos, and resources through blogs, videos, and webinars, positioning your business as an industry authority.

Add on Ideas for an Import/Export Business

Diversifying your offerings with add-ons can enhance your business value and attract a broader clientele. Consider these add-on ideas:

• Consulting Services: Provide expert advice to clients seeking guidance on navigating the import/export landscape.
• Customs Clearance Assistance: Help clients navigate the complexities of customs regulations and paperwork.
• Supply Chain Management: Offer end-to-end supply chain solutions, ensuring smooth operations for your clients.
• Trade Compliance Training: Provide training sessions on trade compliance and regulations, empowering businesses to handle import/export processes more effectively.
• Market Research Reports: Offer market research reports to clients looking to expand into new markets, providing valuable insights.
• Freight and Logistics Services: Partner with logistics providers to offer seamless shipping and delivery solutions.
• Trade Show Representation: Represent clients’ products at international trade shows to expand their reach.
• Packaging Solutions: Provide customized packaging solutions that protect goods during transit and enhance brand identity.
• Sourcing Tours: Offer guided sourcing tours to help clients discover suppliers and products in different regions.
• Language and Cultural Consulting: Assist clients in understanding language and cultural nuances when dealing with international partners.

By incorporating these ideas and add-ons, you can make your Import/Export business unique, appealing, and positioned for success in a competitive global market.

Marketing Considerations

Attracting Customers for Your Import/Export Business

To succeed in the Import/Export industry, customer attraction is paramount. Initially challenging due to being new, it becomes easier as your reputation grows.

Marketing remains an ongoing process, driving revenue growth through effective strategies.

While you don’t always need a professional agency, investing in marketing yields significant returns.

Simple Methods to Promote Your Import/Export Business:

• Networking: Attend industry events, trade shows, and conferences to connect with potential clients and partners.
• Social Media: Leverage platforms like LinkedIn, Instagram, and X to showcase your services, share industry insights, and engage with your audience.
• Content Marketing: Create informative blogs, videos, and guides related to the import/export field to establish yourself as an expert.
• Referral Programs: Encourage satisfied customers to refer your services to others in exchange for incentives.
• Cold Calling/Emailing: Reach out to potential clients directly with tailored messages highlighting your services’ value.
• Collaborations: Partner with related businesses for joint promotions, broadening your reach.
• Localized SEO: Optimize your online content for local search terms to attract customers in your area.
• Testimonials and Reviews: Display positive feedback from satisfied clients on your website and social media.
• Webinars and Workshops: Host online sessions to educate potential clients about import/export processes and benefits.
• Free Resources: Offer downloadable resources like e-books, checklists, or templates to entice potential clients to engage with your brand.
• Direct Mail: Send informative brochures or postcards to targeted businesses that could benefit from your services.
• Participate in Forums: Engage in online forums and discussion boards related to import/export to share insights and build credibility.
• Google My Business: Create and optimize your Google My Business listing to improve local visibility.
• Video Marketing: Create informative videos explaining import/export procedures, highlighting your expertise.
• Local Networking: Attend local business networking events to connect with potential clients in your area.
• Industry Associations: Join relevant trade associations and actively participate in expanding your network.

Remember, effective marketing is about consistency and persistence.

As you invest time and effort into these simple methods, your Import/Export business’s visibility will grow, attracting a steady stream of interested customers.

We have an article on How To Get Customers Through the Door and a marketing section that will provide ideas to help you bring awareness to your business.

Sample Ad Ideas:

Headline: Unlock Global Opportunities with Our Import/Export Expertise!

Expand your business horizons with our seamless import/export solutions.

From customs clearance to logistics, we handle it all, ensuring your goods reach destinations hassle-free.

Tap into new markets, increase profits, and establish a global presence. Let us be your gateway to international success.

Headline: Navigate International Trade Effortlessly with Us!

Ad Copy: Breaking barriers in international trade is our forte.

Seamlessly import/export your goods with our expert guidance.

Our team ensures compliance, swift deliveries, and cost-effective solutions. Don’t let logistics hold you back – let us be your trade partner.

Headline: Your Bridge to Global Markets Starts Here!

Dreaming of tapping into overseas markets? Our import/export expertise is your ticket to success.

We handle every step, from documentation to delivery. Let’s make your business go global together.

Headline: Expand Borders, Increase Profits – Start Now!

Ad Copy: Why limit your business to local shores? Our import/export services open doors to endless possibilities.

Seamlessly move goods worldwide, conquer new markets, and elevate profits. Your journey to international success begins here.

Headline: Unleash Growth Potential – Import/Export Made Easy!

Ad Copy: Want to skyrocket your business growth? Our import/export solutions simplify global trade.

Seamlessly ship your products, ensure compliance, and boost profitability. Get started today and watch your business thrive on the global stage.

Potential Businesses for Referral Partnerships:

• Logistics Companies: Collaborate with freight forwarders, shipping companies, and logistics providers. They can refer clients who need assistance with importing/exporting goods.
• Customs Brokers: Build relationships with customs brokerage firms. They can refer clients looking  to import or export products.
• International Trade Consultants: Partner with consultants who provide advice on global trade. You can complement each other’s services and refer clients back and forth.
• Trade Associations: Join industry-specific trade associations and chambers of commerce. Network with members and establish referral partnerships.
• E-commerce Platforms: If you specialize in importing/exporting goods related to e-commerce, collaborate with online marketplaces that could refer their sellers to your services.
• Business Consultants: Business consultants often work with companies looking to expand globally. They can refer clients in need of import/export expertise.
• Legal Firms: Attorneys specializing in international trade law can refer clients needing assistance with compliance, contracts, and legal aspects of import/export.
• Manufacturers: Manufacturers seeking to export their products can refer you to their network for assistance with the logistics and export processes.
• Financial Institutions: Establish partnerships with banks that offer international business services. They can refer clients who need assistance with cross-border transactions.
• Export Development Agencies: Collaborate with government agencies focused on promoting exports. They may refer companies looking to expand their overseas market presence.

Remember, building a strong relationship with your referral partners is key.

Offer them value in return through referral fees, reciprocal referrals, or other mutually beneficial arrangements.

• Assessing your skill set for running an Import/Export business is crucial. Your skills influence your business’s success.
• Evaluate your abilities in negotiation, communication, market analysis, logistics, and customer relationship management.
• If you lack a necessary skill, consider learning it through training or hiring professionals.

Essential Skills for an Import/Export Business Owner:

• Market Research: Understanding global market trends and demands is vital.
• Negotiation: Negotiating deals with suppliers, distributors, and customers.
• Logistics Management: Efficiently coordinating shipments, customs clearance, and delivery.
• Financial Acumen: Managing finances, calculating costs, and analyzing profitability.
• Networking: Building relationships with industry professionals, suppliers, and customers.
• Communication: Effective communication across cultures and languages.
• Problem-Solving: Addressing unexpected challenges in international trade.
• Risk Management: Mitigating potential risks, such as currency fluctuations and geopolitical uncertainties.
• Legal Awareness: Understanding international trade regulations and compliance.
• Adaptability: Navigating changing market dynamics and adapting strategies.
• Leadership: Managing a team if your business grows.
• Technology Proficiency: Utilizing software for inventory, logistics, and communication.

These skills can lead to informed decision-making, efficient operations, and successful business expansion.

Knowledge Is Power if You Use It!

Knowledge Empowers: Industry Insights Await

Unveil valuable industry insights online.

These sections offer vital information for your research, startup, and operational phases. Dive in and harness the power of knowledge!

Trends and Statistics

Unveiling Industry Trends: Your Business Advantage

Explore industry trends and statistics for your Import/Export venture. Unlock valuable insights to steer your business toward success.

See the latest search results for trends and statistics related to the Import/Export industry.

Import/Export Associations

Empowerment Through Trade Associations

Trade associations offer vital industry insights, networking, and events that keep you informed and connected.

Maximize your business potential with these valuable resources.

See the search results related to Import/Export associations.

The Top Import/Export Companies

Learning From Successful Models

Studying established Import/Export businesses can reveal innovative gaps in the industry or overlooked opportunities in your own venture.

See the latest search results for the top Import/Export companies.

The Future of the Import/Export Industry

Anticipating Industry Evolution

Researching the industry’s future is crucial for aspiring Import/Export business owners to prepare for upcoming trends, changes, and opportunities.

See the search results for the future of the Import/Export industry.

Import/Export Businesses for Sale

Buying vs. Starting: Weighing Your Options

When considering an existing Import/Export business for purchase, weigh the benefits:

• Immediate Revenue Generation.
• Skips Startup Phase.
• Proven Business Model.
• Known Financials & Customer Base.
• Established Reputation.

However, note the downsides:

• Higher Cost due to Goodwill.
• Potential Customer Loss with Changes.
• Inheriting Both Positive and Negative Reputation.

While an exact match might not be available, exploring the industry’s existing businesses can provide valuable insights for your decision-making process. Check out the link to learn more.

See the latest search results for a Import/Export business for sale and others closely related.

Franchise Opportunities Related to an Import/Export

Exploring Import/Export Franchises: A Balanced View

Considering an Import/Export franchise? Understand the benefits and drawbacks before you decide:

• Proven Business Model: Follow a successful blueprint from the corporate office.
• Leverage Existing Reputation and Marketing.
• Comprehensive Pre-Knowledge of the Business.
• Corporate Support and Guidance.
• Higher Initial Investment.
• Limited Freedom for Major Changes.
• Restricted to Approved Products/Services.
• Bound by Franchise Agreement Terms.
• Ongoing Franchise Fees.

Exploring franchise opportunities could uncover aspects of your Import/Export venture that you hadn’t considered.

While an exact match may not be available, browsing franchises in the same industry can provide valuable insights. Check out the link to learn more.

See the latest search results for franchise opportunities related to this industry.

Import/Export Business Insights

Valuable Insights for Your Import/Export Business

Exploring tips and insights offers a wealth of knowledge. Discover brilliant ideas, avoid pitfalls, and enrich your understanding of the industry.

See the latest search results about insights into running an Import/Export business.

Import/Export Publications

Staying Informed: The Power of Publications

Publications serve as a dynamic resource for staying updated on the latest trends and insights within the Import/Export business landscape.

See the search results for Import/Export publications.

Import/Export Forums

Forums: Connecting and Learning in Import/Export

Participating in Import/Export forums offers a unique opportunity to engage in discussions, connect with industry peers, and gain valuable customer insights, enriching your perspective.

See the latest search results related to Import/Export forums.

Courses: Expanding Expertise for Import/Export Success

Enroll in online or local courses to enhance your skills, broaden your knowledge, and ensure ongoing professional growth within the Import/Export field.

See the latest courses on Import/Export  and our management articles to provide insights and tips on managing Your business.

Import/Export Blogs

Stay Informed: Subscribing to Import/Export Blogs

Subscribe to relevant Import/Export blogs to receive up-to-date insights and ideas.

Over time, curate your list by focusing on blogs that consistently providing valuable and current information for your business journey.

Look at the latest search results for Import/Export blogs to follow.

Import/Export News

Stay Current with Industry News

Regularly check industry news sources to stay informed about trends, developments, and updates in the Import/Export field.

See the latest results for Import/Export news.

YouTube for Insights

Explore YouTube for videos related to Import/Export business.

Many creators share valuable insights, tips, and tutorials that can enhance your knowledge and understanding of the industry.

See the links to YouTube Videos Below.

Videos related to starting an Import/Export business can be found here.

Privacy Overview

Import Export Business Plan Template

Written by Dave Lavinsky

Import Export Business Plan

You’ve come to the right place to create your Import Export business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Import Export businesses.

Below is a template to help you create each section of your Import Export business plan.

Executive Summary

Business overview.

Trade Global is a startup Import/Export company located in Houston, Texas. The company was founded by Ted Rogers, who has deep experience as a wholesale distribution executive. Ted has long aspired to work for himself, and has been systematically acquiring the tools and knowledge necessary to successfully operate an import/export business. The combination of his skills and drive positions him to succeed. What’s more, he has an extensive network of contacts across the globe, which will provide an edge in acquiring clientele.

Product Offering

Trade Global has acquired a warehouse in Hong Kong, and has entered into contracts with five Asian manufacturers to export goods to the United States. As the company gains credibility and grows its client base, it has plans to begin building its own fleet of cargo ships that will carry goods both into and out of the United States.

Customer Focus

Trade Global will procure products from manufacturers and wholesale products to distributors throughout the United States, Southeast Asia, and Europe.

Management Team

Trade Global will be owned and operated by Ted Rogers. Ted has a background as a wholesaler, and is a graduate of Michigan State University’s Supply Chain Management program, and subsequently earned an Export/Import Certificate from the International Chamber of Commerce (ICC).

Success Factors

Trade Global will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly qualified owner
• An ideal warehouse location in Hong Kong, with ample room for expansion
• FTZ status with Port Houston

Financial Highlights

Trade Global is seeking $750,000 in debt financing to launch its import/export operation. The funding will be dedicated towards procuring, packing, and shopping products, and payroll of the staff until the firm reaches break even. The breakout of the funding is below:

• Inventory: $250,000
• Shipping costs: $250,000
• Office equipment, supplies, and materials: $10,000
• Overhead expenses (payroll, rent, utilities): $200,000
• Marketing costs: $20,000
• Working capital: $20,000

The following graph below outlines the pro forma financial projections for Trade Global.

Company Overview

Who is trade global.

Trade Global is a startup import/export company located in Hong Kong and Houston, Texas. The company was founded by Ted Rogers, who has deep experience as a wholesale distribution executive. Ted has long aspired to work for himself, and has been systematically acquiring the tools and knowledge necessary to successfully operate an import/export business. The combination of his skills and drive positions him to succeed. What’s more, he has an extensive network of contacts across the globe, which will provide an edge in acquiring clientele.

  Trade Global aims to deliver a wide variety of goods both into and out of the United States. The team is highly qualified and experienced in sales and supply chain management.

Trade Global History

Trade Global is owned and operated by Ted Rogers, a former distribution executive and ICC certified Importer/Exporter. Ted has worked for a large wholesale company and oversaw a wide variety of accounts from around the world. Derek’s tenure with the wholesale distribution company, as well as his education in Supply Chain Management has given him the skills and knowledge required to venture out and start his own company. Ted has been awarded contracts with two large Chinese manufacturers, which guarantees Trade Global stability while it works to increase its reach.

Since incorporation, Trade Global has achieved the following milestones:

• Registered Trade Global, LLC to transact business in the state of Texas.
• Acquired an import license from US Customs and Border Protection (CBP)
• Has acquired an existing warehouse in Hong Kong.
• Reached out to numerous manufacturers to apply for wholesale contracts.
• Entered into a contract with a deep sea cargo transportation company.
• Began recruiting warehouse workers, and office personnel to work at Trade Global.

Import Export Services

Trade Global has signed contracts with two manufacturers, to export goods from China to the US. It will begin as a small exporter, with ample warehouse space for growth. The company will keep abreast of logistics technology innovations as it grows.

Industry Analysis

The US import/export industry is significant in terms of revenue. According to the United States International Trade Commission (USITC), the total value of US goods and services exports in 2022 was approximately $2.09 trillion, and the value of imports was approximately $3.0 trillion. This resulted in a trade deficit of roughly $948.1 billion for the year. The revenue generated by the industry is a combination of goods and services exported and imported by the United States.

Over the last few decades, the US import/export industry has seen consistent growth. The USITC data indicates that the total value of US exports and imports has grown substantially since the 1980s. This growth is influenced by factors such as globalization, trade agreements, technological advancements, and evolving consumer demands.

The trade deficit, which occurs when the value of imports exceeds exports, has been a subject of concern for policymakers. Reducing the trade deficit has been a goal of various US administrations.

Several trends have shaped the US import/export industry:

• Globalization: Increased globalization has allowed US businesses to access international markets and global supply chains. This trend has led to an expansion in both exports and imports, as well as an interconnected global economy.
• E-commerce: The growth of e-commerce has had a substantial impact on the industry. Small and medium-sized enterprises (SMEs) have easier access to international markets through online platforms, leading to a boost in exports of services and goods.
• Trade Policies: Trade policies, such as tariffs and trade agreements, have a significant impact on the industry. The US has experienced trade tensions with several countries, notably China. These policies can influence the types of goods and services that are imported and exported.
• Technology: Advancements in technology have made it easier for businesses to engage in international trade. Technologies like blockchain, logistics software, and automation have improved efficiency and tracking in the import/export process.
• Environmental and Ethical Concerns: There is a growing focus on sustainable and ethical trade practices. Consumers and businesses are increasingly concerned about the environmental impact of products, leading to changes in supply chain management and the types of goods being imported and exported.
• Geopolitical Factors: Geopolitical factors, such as trade relations with China, Brexit, and tensions in the Middle East, can affect trade patterns and the stability of the import/export industry.

Customer Analysis

Profile of target market.

Trade Global will initially target manufacturing companies in China, and wholesale companies in the US.

The precise data for these target markets are:

China In 2022, the total merchandise exports from China amounted to around 24 trillion yuan. This included 6.3 trillion yuan worth of high and new-tech products and over 13.6 trillion yuan worth of mechanical and electronic products.

As of 2021, there were around 25,200 state-owned industrial enterprises above designated size in China.

United States The Wholesale Trade sector is an intermediary step in the supply chain process. Companies in the sector distribute goods from agriculture, mining, manufacturing and information industries to downstream markets, typically without any transformation. In 2023, the US Wholesale sector is valued at $11.3 trillion.

Customer Segmentation

Trade Global will primarily target the following customer profiles:

• Small to medium manufacturers of FMCG in China
• Wholesale distributors of FMCG in US

Competitive Analysis

Direct and indirect competitors.

Trade Global will face competition from other companies with similar business models. A description of each competitor company is below.

Global Electronic Imports & Exports, Inc.

Established in 1990, Global Electronic Imports & Exports specializes in the import and export of consumer electronics, including smartphones, tablets, and audio equipment. They also deal in a range of accessories and components related to consumer electronics.

Global Electronic Imports & Exports has long-standing partnerships with major electronics manufacturers in Asia, including Samsung, LG, and Panasonic. They also collaborate with major US-based retailers for distribution.

Global Electronic Imports & Exports reported an annual trade volume of approximately $150 million in consumer electronics and related products last year.

Natural Foods International

Established in 2005, Natural Foods International specializes in the import and export of food products, with a focus on organic and non-GMO items. They deal in a wide range of commodities, including grains, nuts, and dried fruits.

The company has established partnerships with a network of international organic farms and cooperatives. They also have distribution agreements with major US grocery chains, such as Whole Foods Market and Trader Joe’s.

Last year, Natural Foods International reported a trade volume of approximately $85 million in organic and non-GMO food products.

Titan Heavy Machinery, Inc.

Established in 1998, Titan Heavy Machinery is a specialized import/export company focusing on the heavy equipment and construction industry. Their product range includes excavators, bulldozers, and industrial vehicles.

The company has close partnerships with leading heavy machinery manufacturers, particularly in Japan and Germany. They also collaborate with construction and mining companies in the US and overseas.

Last year, Titan Heavy Machinery reported a trade volume of approximately $60 million in heavy equipment and machinery, serving the construction and infrastructure development sectors.

Competitive Advantage

Trade Global will be able to offer the following advantages over their competition:

• Smaller, more personal operation, with highly-qualified supply chain experts
• Trade Global stays abreast of all technology developments, constantly seeks to improve the supply chain, and delivers an accurate and complete shipment to each customer.
• Trade Global offers competitive pricing for its services. Their pricing structure is the most cost effective compared to the competition.

Marketing Plan

Brand & value proposition.

Trade Global will offer the unique value proposition to its clientele:

• Highly-qualified team of supply chain experts that provide a comprehensive suite of export/import services (sales, packaging, shipping, customs, tariff/financial, marketing, expedient delivery).
• Unbeatable pricing to its clients – Trade Global does not mark up its services at a large percentage, offering competitive pricing.

Promotions Strategy

Flexibility and adaptability are key in marketing, as the import/export industry is subject to changes in international trade policies, global economic conditions, and shifting market dynamics.

The promotions strategy for Trade Global is as follows:

Create a Strong Online Presence:

Trade Global will build a professional, user-friendly website that showcases the company’s services, products, and expertise. The site will be optimized for search engines (SEO) to improve its visibility in online search results.

Network and Build Relationships:

Trade Global will make a point of attending a variety of trade shows and industry events to meet potential clients, suppliers, and partners, since building and maintaining relationships in the import/export industry is often critical to success.

Trade Global will also join industry-specific associations and chambers of commerce to gain credibility and access a network of contacts.

Online Marketing:

Trade Global will list products or services on established online B2B marketplaces like Alibaba, Global Sources, or TradeIndia to reach a global audience.

Trade Global will launch an email marketing campaign to reach potential clients, partners, and suppliers. Share industry news, company updates, and promotional offers.

The company will use online advertising platforms such as Google Ads and social media advertising to deliver targeted ads that promote import/export services.

Trade Publications and Directories:

Trade Global will advertise the business in relevant industry directories and advertise in trade publications specific to each product niche.

Trade Global’s pricing will be moderate and on par with competitors so clients feel they receive value when purchasing their goods and services.

Operations Plan

The following will be the operations plan for Trade Global. Operation Functions:

• Ted Rogers will initially handle all procurement, finding goods, buyers for goods, negotiating prices, and arranging logistics.
• The company will employ an administrative assistant, who will handle all documentation and answer non-urgent communications.
• The company will employ three warehouse managers to oversee logistics operations.

Milestones:

Trade Global will have the following milestones complete in the next eight months.

• 5/1/202X – Finalize construction of warehouse space
• 6/1/202X – Complete recruitment process for warehouse management
• 6/15/202X – Finalize shipping partnerships
• 8/1/202X – Finalize wholesale contracts
• 11/15/202X – Complete hiring of warehouse team
• 12/1/202X – Receive first products intended for export

Trade Global will be owned and operated by Ted Rogers, who will oversee the procurement and logistical operations.

Ted Rogers has a background in wholesale, and is a graduate of Michigan State University’s Supply Chain Management program, and subsequently earned an Export/Import Certificate from the International Chamber of Commerce (ICC).

Trade Global has begun the recruitment process for experienced Warehouse Managers in Hong Kong, and expects to complete the hiring process within one month.

Financial Plan

Key revenue & costs.

The revenue drivers for Trade Global will largely rely on finding the best buyers for products being imported/exported. In addition, negotiating the lowest shipping costs will be a significant factor in revenue realized.

The cost drivers will be the overhead costs required to procure goods, and operate the warehouse. The major expenses will be payroll, and shipping costs.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

• Sales Revenue: Projected sales revenue will be broken down by product or service, region, and customer segments.
• Gross Margin: Profit projections will account for variations in costs, such as shipping, import duties, and currency fluctuations.
• Cost of Goods Sold (COGS): This includes the cost of acquiring the goods for import or export.
• Currency Exchange Rates: Exchange rates can significantly impact the financial performance of an importer/exporter.
• Credit Terms: Credit terms offered to customers and suppliers impact cash flow and working capital requirements.
• Inventory Turnover: Carrying costs and storage expenses will impact profit; therefore, an accurate forecast of how quickly inventory will need to be replenished is important
• Taxes and Duties: Import/export duties, taxes, and customs fees based on the countries involved in the trade
• Economic Conditions: inflation rates, interest rates, and political stability can affect profitability

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Import Export Business Plan FAQs

What is an import export business plan.

An import export business plan is a plan to start and/or grow your import export business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Import Export business plan using our Import Export Business Plan Template here .

What are the Main Types of Import Export Businesses? 

There are a number of different kinds of import export businesses , some examples include: Export management company, Export trading company, and Import-export merchant (or free agent).

How Do You Get Funding for Your Import Export Business Plan?

Import Export businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start an Import Export Business?

Starting an import export business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop An Import Export Business Plan - The first step in starting a business is to create a detailed import export business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your import export business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your import export business is in compliance with local laws.

3. Register Your Import Export Business - Once you have chosen a legal structure, the next step is to register your import export business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your import export business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Import Export Equipment & Supplies - In order to start your import export business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your import export business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Item added to your cart

Here is a free business plan sample for an import/export company.

If you're considering entering the dynamic world of international trade but are unsure how to start, you've landed on the right page.

In the content that follows, we will present to you a comprehensive sample business plan tailored for an import/export company.

As you might be aware, a meticulously developed business plan is a cornerstone of success for any entrepreneur. It serves as a roadmap, enabling you to outline your business objectives, strategies, and the intricate details of your operations.

To streamline your planning process and get started on a solid foundation, you can utilize our import/export business plan template. Additionally, our team of experts is available to review and refine your plan at no extra cost.

How to draft a great business plan for your import/export company?

A good business plan for an import/export company must be tailored to the intricacies of international trade.

To start, it is crucial to provide a comprehensive overview of the global market you intend to operate in. This includes analyzing trade volumes, growth trends, and the economic climate, similar to what we have outlined in our import/export business plan template .

Your business plan should clearly articulate your company's vision, define your target markets (such as specific countries or regions), and describe your unique value proposition (competitive pricing, specialized products, etc.).

Market analysis is paramount. You need to thoroughly understand the regulatory environment, tariffs, and trade agreements that affect your business, as well as the competitive landscape and demand in your chosen markets.

For an import/export business, it is essential to detail your product or service offerings. Explain what you are importing or exporting, the benefits of these products or services, and how they fulfill the needs of your target market.

The operational plan should cover your logistics and supply chain strategy, including the selection of freight forwarders, customs brokers, and methods of transportation. It should also outline your approach to managing international payments and currency risks.

Quality control, compliance with international standards, and adherence to trade regulations are critical points to emphasize in your business plan.

Marketing and sales strategies must be adapted to the international context. Discuss how you will build relationships with foreign distributors, utilize trade shows, and leverage digital marketing to reach a global audience.

Given the digital age, having a robust online presence, including a professional website and active engagement on relevant B2B platforms, is indispensable.

The financial section should include your startup costs, projected revenues, cost of goods sold, and operational expenses. It is also important to analyze the financial risks associated with exchange rate fluctuations and international transactions. For assistance with this, consider using our financial forecast for an import/export business .

Compared to other business plans, an import/export business plan must pay special attention to international market analysis, logistics, customs regulations, and currency management.

A well-crafted business plan will not only help you clarify your strategy and operations but also serve as a tool to attract investors or secure loans.

Lenders and investors will be looking for a comprehensive understanding of international markets, a solid financial plan, and a clear operational strategy for managing the complexities of global trade.

By presenting a thorough and substantiated plan, you showcase your expertise and dedication to the success of your import/export venture.

To streamline the process and ensure you cover all necessary aspects, you can start with our import/export business plan template .

A free example of business plan for an import/export company

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for an import/export company .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market overview and statistics.

The import/export industry is a critical component of global trade, facilitating the movement of goods across international borders.

According to recent data, the global import/export market is valued in the trillions of dollars, highlighting its immense scale and impact on the world economy. In the United States alone, the total value of imports and exports amounted to over 5 trillion dollars in recent years.

This industry is vital for connecting producers and consumers worldwide, allowing for the distribution of a diverse range of products, from raw materials to finished goods.

These statistics underscore the significant role that the import/export sector plays in global commerce and its potential for lucrative business opportunities.

Industry Trends

The import/export sector is influenced by several key trends that shape the way trade is conducted.

Globalization continues to drive the expansion of international trade, with businesses sourcing products from and selling to markets around the world. E-commerce is also transforming the industry, as more companies leverage online platforms to reach global customers and streamline their operations.

Supply chain optimization is a major focus, with companies investing in logistics and technology to improve efficiency and reduce costs. Additionally, there is a growing emphasis on sustainability, as businesses seek to minimize their environmental impact and meet consumer demand for eco-friendly practices.

Trade agreements and regulatory changes also play a significant role in the industry, affecting tariffs, trade barriers, and market access.

These trends highlight the dynamic nature of the import/export business and the need for companies to stay informed and adaptable to succeed.

Key Success Factors

Success in the import/export industry hinges on several critical factors.

First and foremost, a deep understanding of international markets and regulations is essential. Companies must navigate complex trade laws and customs procedures to ensure compliance and avoid costly delays.

Building strong relationships with reliable suppliers and customers is also crucial for establishing trust and securing repeat business.

Strategic location and logistics capabilities are vital for efficient transportation and distribution of goods. Proximity to major ports, airports, and transportation networks can provide a competitive edge.

Exceptional customer service and communication are important for managing transactions and resolving any issues that may arise during the import/export process.

Lastly, effective risk management and the ability to adapt to changing market conditions are key to maintaining profitability and growth in the face of economic fluctuations and trade disputes.

The Project

Project presentation.

Our import/export company project is designed to bridge the gap between global markets and local businesses by providing a reliable and efficient trade channel. Strategically located to access major shipping routes and transportation hubs, our company will specialize in the import and export of high-demand commodities such as electronics, consumer goods, agricultural products, and textiles.

We will leverage advanced logistics, customs expertise, and a deep understanding of international trade regulations to ensure smooth and timely delivery of goods. Our services will cater to small and medium-sized enterprises (SMEs) looking to expand their market reach without the complexities of global trade.

Our import/export business aspires to be a trusted partner for companies aiming to navigate the complexities of international trade, thereby fostering global business growth and diversification.

Value Proposition

The value proposition of our import/export company lies in our ability to connect businesses with international markets, providing a seamless and cost-effective solution for trading goods across borders.

Our commitment to reliability, transparency, and customer service offers our clients peace of mind, knowing their international trade needs are managed by experts. We aim to simplify the import/export process, allowing businesses to focus on their core operations while we handle the intricacies of global logistics.

We are dedicated to empowering businesses to reach new markets, offering tailored solutions that align with their strategic goals, and contributing to their growth and success in the global marketplace.

Our company strives to be a catalyst for international trade, enabling businesses to leverage global opportunities and driving economic development in the communities we serve.

Project Owner

The project owner is an experienced entrepreneur with a robust background in international trade and logistics.

With a track record of successful trade negotiations and a vast network of global contacts, he is well-equipped to establish an import/export company that stands out for its efficiency, reliability, and customer-focused approach.

Driven by a vision of connecting markets and facilitating global commerce, he is committed to providing top-tier import/export services that support the growth of businesses and contribute to the dynamism of the global economy.

His dedication to excellence and his strategic insight into the world of international trade make him the driving force behind this project, aiming to create new opportunities for businesses and enhance the flow of goods across international borders.

The Market Study

Market segments.

The market segments for this import/export company are diverse and cater to various industries and consumer needs.

Firstly, there are businesses seeking to import goods and raw materials that are not readily available in the local market, such as specialized machinery, electronics, or unique consumer products.

Secondly, domestic manufacturers and producers looking to expand their market reach by exporting goods to international markets form another significant segment.

The market also includes retailers and e-commerce platforms that require a steady flow of imported products to satisfy consumer demand for variety and quality.

Finally, trade consultants and logistics companies can be key partners, as they may require the services of an import/export company to facilitate their operations.

SWOT Analysis

A SWOT analysis of this import/export company project reveals several aspects.

Strengths include a robust network of international suppliers and buyers, expertise in logistics and customs regulations, and the ability to offer competitive pricing due to economies of scale.

Weaknesses might involve currency exchange risks, dependency on international trade policies, and the challenge of maintaining quality control across borders.

Opportunities can be found in the increasing globalization of trade, the rise of e-commerce, and the potential to enter emerging markets with high demand for imported goods.

Threats could include geopolitical tensions affecting trade routes, sudden changes in import/export regulations, and the volatility of international shipping costs.

Competitor Analysis

Competitor analysis in the import/export industry indicates a highly competitive environment.

Direct competitors include other import/export companies, both large multinational corporations and smaller niche firms.

These competitors strive to establish strong relationships with suppliers and buyers, offer cost-effective solutions, and ensure timely delivery of goods.

Potential competitive advantages include a comprehensive understanding of market trends, superior customer service, and the agility to adapt to changing trade environments.

Understanding the strengths and weaknesses of competitors is crucial for carving out a unique market position and for strategic planning.

Competitive Advantages

Our import/export company's competitive edge lies in our extensive global network and our commitment to providing personalized service to each client.

We have established strong partnerships with reliable suppliers and logistics providers to ensure a seamless supply chain from source to destination.

Moreover, our expertise in navigating complex trade agreements and customs regulations allows us to minimize delays and reduce costs for our clients.

We are dedicated to transparency in our operations, providing clients with real-time updates on their shipments and ensuring that all transactions comply with international trade laws.

You can also read our articles about: - the customer segments of an import/export company - the competition study for an import/export company

The Strategy

Development plan.

Our three-year development plan for the import/export company is designed to establish a strong foothold in the international trade market.

In the first year, we will concentrate on building a robust network of suppliers and buyers, focusing on high-demand products and ensuring compliance with trade regulations.

The second year will be dedicated to expanding our market reach by entering new territories and diversifying our product portfolio to cater to a broader audience.

In the third year, we aim to solidify our presence in the industry by enhancing our logistics, customer service, and exploring strategic partnerships with local and international businesses.

Throughout this period, we will prioritize efficiency, customer satisfaction, and adaptability to the dynamic global market conditions to secure our growth and success.

Business Model Canvas

The Business Model Canvas for our import/export company targets businesses seeking reliable access to international markets for their products, as well as those looking to source goods from abroad.

Our value proposition is centered on providing seamless trade solutions, competitive pricing, and ensuring product quality and compliance.

We conduct our operations through direct sales channels, online platforms, and through partnerships with local distributors, utilizing our key resources such as our global trade network and logistics expertise.

Key activities include market research, negotiation, logistics management, and customer support.

Our revenue streams are generated from service fees, commissions on transactions, and margins on products traded, while our costs are mainly associated with logistics, operations, and marketing.

Access a comprehensive and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is built on establishing trust and demonstrating expertise in the import/export field.

We aim to educate potential clients about the advantages of our services and the efficiency of our trade processes. Our approach includes targeted online campaigns, participation in trade shows, and the creation of informative content on international trade regulations and trends.

We will also develop partnerships with industry leaders to enhance our credibility and reach.

Additionally, we will leverage social media and professional networking platforms to connect with businesses worldwide, while emphasizing our commitment to providing exceptional trade services.

Risk Policy

The risk policy of our import/export company is designed to mitigate risks associated with international trade, such as currency fluctuations, compliance with trade laws, and supply chain disruptions.

We employ rigorous due diligence procedures, engage in hedging strategies to manage currency risks, and maintain strong relationships with logistics providers to ensure supply chain reliability.

Regular audits and compliance checks are conducted to adhere to international trade regulations. We also maintain a conservative financial strategy to manage operational costs effectively.

Furthermore, we have comprehensive insurance coverage to protect against unforeseen events and liabilities. Our priority is to conduct secure and efficient trade operations while safeguarding the interests of our clients and our business.

Why Our Project is Viable

We envision establishing an import/export company that serves as a bridge between markets, facilitating the flow of goods and contributing to global commerce.

With our strategic approach to market entry, commitment to service excellence, and adaptability to market trends, we are confident in our ability to thrive in the competitive world of international trade.

We are excited about the opportunity to foster global business connections and drive growth for our clients and our company.

We remain open to innovation and strategic shifts to navigate the complexities of global trade, and we look forward to the prosperous future of our import/export venture.

You can also read our articles about: - the Business Model Canvas of an import/export company - the marketing strategy for an import/export company

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for an import/export company and our financial plan for an import/export company .

Initial expenses for our import/export company include setting up a robust logistics network, securing partnerships with reliable suppliers and distributors, obtaining the necessary licenses and permits for international trade, investing in a customer relationship management (CRM) system, and costs related to brand creation and launching targeted marketing campaigns to establish our presence in the market.

Our revenue assumptions are based on a comprehensive analysis of global market trends, the demand for specific products in various regions, and the potential for competitive pricing.

We anticipate a steady increase in trade volume, starting conservatively and expanding as our network and reputation in the import/export industry grow.

The projected income statement indicates expected revenues from our trading activities, cost of goods sold (including freight, tariffs, and insurance), and operating expenses (office rent, marketing, salaries, etc.).

This results in a forecasted net profit essential for assessing the long-term viability of our business.

The projected balance sheet reflects assets specific to our business, such as inventory, accounts receivable, and liabilities including debts and anticipated operational expenses.

It shows the overall financial health of our import/export company at the end of each fiscal period.

Our projected cash flow statement details incoming and outgoing cash flows, allowing us to anticipate our cash needs at any given time. This will enable us to effectively manage our finances and avoid liquidity issues.

The projected financing plan lists the specific financing sources we plan to use to cover our startup and operational expenses.

The working capital requirement for our import/export company will be closely monitored to ensure we have the necessary liquidity to finance our daily operations, including purchasing inventory, managing supplier payments, and covering overhead costs.

The break-even point specific to our project is the level of sales needed to cover all our costs, including startup expenses, and begin generating a profit.

It will indicate when our business will become financially sustainable.

Performance indicators we will track include the gross margin on our traded goods, the inventory turnover ratio to assess the efficiency of our stock management, and the return on investment to measure the profitability of the capital invested in our business.

These indicators will help us evaluate the financial health and overall success of our import/export company.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for an import/export company .

• Choosing a selection results in a full page refresh.
• Opens in a new window.

• Start free trial

Start selling with Shopify today

Start your free trial with Shopify today—then use these resources to guide you through every step of the process.

Import-Export Business: How To Start in 6 Steps

Import-export businesses help manufacturers find buyers for their products all around the world. Learn the basics of running an import-export business.

The average North American home is filled with products made in other countries—maybe tapestries from India, shoes from Indonesia, or electronics from China. These products find their way to you through import-export businesses. They’re the matchmakers of global trade who connect manufacturers with buyers in foreign countries, and vice versa.

Now imagine a furniture maker wanting to sell products in foreign markets. An import-export business can help them find international markets and buyers for their goods.

Table of contents

Types of import-export businesses

How to start an import-export business, import-export business faq.

Import-export businesses facilitate international commerce across borders. The three main types of import-export businesses differ in terms of focus, payment methods, and assumed risk:

Export trading company (ETC)

An ETC scouts for hot market trends and focuses on foreign buyers that want to sell those exports. They then match the buyers with domestic manufacturers who want to export their goods. The export company often will take temporary ownership of the goods while in transit, and after they distribute the goods, they make a commission.

Export management company (EMC)

EMCs work on behalf of the seller. They tend to specialize in a product niche or industry. If a furniture maker wants to sell to other countries, they’d pay an EMC to find dealers and distributors in an overseas market. The EMC would arrange safe and secure shipping, and handle paperwork. An EMC receives a salary, commission, or retainer.

Import-export merchants

These free-agent intermediaries discover and directly purchase various kinds of goods from a domestic company or overseas manufacturer and then resell them at a markup. In this import-export business type, the merchant takes on all the risk, but the profit potential may be higher.

• Find your niche and make a business plan
• Fund and register the business
• Find a target market and develop a marketing strategy
• Source winning products and forge supplier connections
• Price and sell your services
• Get shipping documents in order

Launching an import-export business can be daunting because of the complexities of global trade rules and regulations. Below are some basic guidelines, but you’ll have to do the proper research and tailor the specifics to your business type: 

1. Find your niche and make a business plan

Which industry or products inspire you the most? Start by doing the following:

Research the market

To determine whether the products you’re interested in are likely to sell, you can use tools like Google Trends , industry reports, GlobalEDGE’s Market Potential Index , analytics from social media channels, and the International Trade Administration’s data and analysis .

Select an appropriate business type

Model your import-export business on a type that best matches your vision—ETC, EMC, or import-export merchant.

Write a business plan

A business plan lays out how you’ll handle foreign qualification—the registration of the business with foreign countries—so you can conduct business there. It also maps out licensing, insurance, and permit requirements. Lawyers and advisers who specialize in international business can help you sort through the details, and government agencies typically provide guidance.

2. Fund and register the business 

Startup costs will vary depending on your product type, inventory storage, location, marketing budget, and travel expenses. Also consider costs for salaries, office space, insurance, office equipment, operations, distribution, and logistics fees to pack, store, and ship goods. You’ll need enough startup capital to cover these costs before profits roll in. Then you can take the following steps: 

Register the business

Register with your locality, home state, and federal government, if necessary. The US Small Business Administration has information on how and where to register based on the business structure and location.

File for foreign qualification

Register the business with the foreign country where you want to do business. Typically you file paperwork, appoint a registered agent in that country, and pay fees.

Acquire business licenses

Many products don’t need a license to trade, but some—such as agricultural products—require additional authorization or permits from government agencies. For example, you may need a license to comply with health and safety standards, environmental regulations, or trade restrictions. 

Register as an Importer of Record (IOR)

If you plan to import goods into the US, register with Customs and Border Protection as an importer of record (IOR) to ensure that goods are cleared through customs smoothly. As an IOR, you pay customs duties, taxes, and associated fees, and are legally responsible for the imported goods. To become an IOR in the US, complete the Importer Identity Form, also known as CBP Form 5106 .

Get a customs bond

New businesses may need to obtain a customs bond that provides insurance for any duties and taxes on imported goods shipments of $2,500 or more. 

Buy insurance

Import-export businesses can acquire export credit insurance and cargo insurance in addition to standard business insurance . Export credit insurance, obtained from the Export-Import Bank of the United States (EXIM), protects against loss in case buyers in other countries don’t pay. This lets you sell on credit. Cargo insurance protects against lost or damaged freight and compensates you for lost time and profits.

3. Find a target market and develop a marketing strategy

Market research involves investigating the end user you want to target. Because import-export businesses are always making connections with both exporters and importers, both sides of the trade can be potential clients. You can also aim to serve an international market in a niche such as health care.

To bring target customers to your doorstep, establish a strong online presence and reach out to manufacturers and distributors or retailers directly. For phone calls or direct mail campaigns, introduce your company, talk about the potential of international markets, and pitch your business’s ability to deliver results. 

4. Source winning products and forge supplier connections

This is probably the most fun part of the import-export business, where you hunt for products to trade and build strong connections with a local manufacturer or foreign manufacturer. 

Sourcing products

To find exciting, promising goods to trade, you can travel abroad, respond to inquiries from foreign manufacturers, go to trade shows, contact development offices at embassies, scour trade publications, and follow up with leads you find on the internet. 

Connecting with buyers

To find buyers for imported or exported goods, exploit all available online resources—such as B2B marketplaces , industry-specific directories, government trade resources—as well as trade shows, industry events, cold calls, trade associations, and chambers of commerce. 

5. Price and sell your services

Figuring out what to charge and how to get products from the manufacturer to the buyer is complex. You’ll have to consider the best options for shipping, packaging and storing, and first- and last-mile transport. Many import-export businesses charge by commission or retainer:

Selling price is determined by the volume of units sold and the commission earned—commonly a markup of 10% to 15%. If the product is easy to sell and broadly desirable, a commission model can be easier.

Getting a retainer means receiving a guaranteed preset payment. Pricing a retainer depends on the estimated salary per hour, wages, benefits, time for conducting market research, overhead costs involved (operating expenses), and a profit percentage on labor, materials, and overhead.

Payments are processed in a number of ways as goods work their way through the export-import trading pipeline:

Cash in advance

The exporter takes payment before the product actually reaches the buyer, sometimes offering a discount or other break. Buyers may worry about paying for products they haven’t received yet, which is why cash payment in advance is risky for importers. 

Letters of credit (LC)

These are a commitment by a bank on behalf of the buyer. The bank ensures that the exporter will receive payment, so long as they meet the terms and conditions of the sale. LCs are great for new buyers without long credit histories because the bank backstops the transaction.

Documentary collections

Here, an exporter delegates payment collection to its bank (the remitting bank), which sends required documents to the buyer’s bank (the collecting bank), and instructs it how to pay. Documentary collections tend to be more affordable than letters of credit, but they lack a verification process. In the event of non-payment, legal recourse may be limited.

Open accounts

This gives importers 30, 60, or 90 days to pay for goods after delivery. This benefits the importer more than the exporter, who assumes more risk, but the exporter can purchase credit insurance to cover potential non-payment.

Consignment

The exporter doesn’t get paid until the buyer sells the products. The exporter technically retains ownership of the goods until the sale is completed. An exporter might want this arrangement if they’re looking to ramp up availability of products and reduce storage costs.

6. Get shipping documents in order

Here are the most common shipping documents you’ll work with daily. Be aware that these aren’t the only documents an import-export business may need. See the Department of Commerce International Trade Administration for a complete list.

Pro forma invoice

It includes a description of the goods and a guarantee to provide them at a specified price and date. It’s typically used as a quote to negotiate the sale. Pro forma invoices are also useful for financing, opening letters of credit, and obtaining licenses. 

Commercial invoice

This expanded version of a pro forma invoice adds items like reference numbers, payment terms, and banking information. Customs officers use the value of items on the commercial invoice to calculate the customs duty.

Packing list

When products are ready to ship, the packing list details the quantity of goods, packaging, weight, dimensions, and other relevant information. Customs officials use the packing list to check cargo.

Bill of lading (BOL)

This is a contract between the product owner and the carrier shipping the goods by land (inland bill of lading) or sea (ocean bill of lading). 

Air waybill

This is like a bill of lading, only for shipments by air carriers. It includes information on the goods for tracking during shipment. 

Certificate of origin

Sometimes this is required for letters of credit or at the buyer’s request. It must be signed by a government official. A generic certificate of origin is used when no trade agreements exist between the importing and exporting countries. A Free Trade Agreement certificate of origin voids or reduces tariffs, depending on the language of the trade agreement between exporting and importing nations.

Export license

Before shipping, check with the government agency that oversees the product category to see if a license is required. Check also with state and local officials to see if any other regulations apply. For example, you can check the Department of Commerce for the product’s Export Control Classification Number (ECCN), which identifies so-called dual-use items for export control purposes. This includes goods connected to national security, nuclear non-proliferation, missile technology, chemical and biological weapons, criminal activity, and terrorist threats.

Import license

With some exceptions, products entering the US do not require import licenses. An import license may be required for food and dairy products, plants, animals, arms, ammunition, explosives, radioactive materials and nuclear reactors, prescription drugs, trademarked articles such as name-brand shoes, handbags, luggage, golf clubs, toys, and copyrighted material like CDs and DVDs. This government document on importing to the US provides detailed guidelines.

Electronic Export Information filing

When a shipment exceeds $2,500 in value or an export license is required, this filing is submitted to the Automated Export System. This is so the US Census Bureau can gather trade data on US exports and ensure customs compliance.

Sell internationally in minutes with Shopify Markets

Shopify Markets helps you sell to multiple countries and scale your business internationally—all from a single Shopify store. Manage store localization, shipping, duties, and compliance all in one place.

What documents do you need for an import-export business?

Required documents vary depending on the countries involved, but the necessary ones include:

• Pro forma invoices
• Commercial invoices
• Packing lists
• Bills of lading (BOL)
• Air waybills
• Certificates of origin
• Import-export licenses
• Electronic Export Information filings

Are import-export businesses profitable?

Estimated average profits range widely. To make an import-export business profitable, control overhead costs and price goods to ensure a healthy profit margin.

Do I need a license to import to the USA?

In most cases, US Customs and Border Protection does not require a license to import or export most products. Some products, such as agricultural goods, will need licenses or certifications to import or export. Check with the government agency responsible for overseeing the products you plan on trading.

Keep up with the latest from Shopify

Get free ecommerce tips, inspiration, and resources delivered directly to your inbox.

By entering your email, you agree to receive marketing emails from Shopify.

popular posts

The point of sale for every sale.

Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.

Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.

Latest from Shopify

Aug 16, 2024

Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.

Try Shopify for free, no credit card required.

How to Start an Import Export Business in 9 Easy Steps

Free How to Write an Import Export Business Plan + Free Template Template

Matthew Khalili

16 Min Read

The import and export game in the U.S. is skyrocketing! Government numbers tell us that in just December 2021, imports and exports jumped by a whopping $7 billion each. Americans are craving new and exciting products from all corners of the globe.

So, starting an import/export business might be a gold mine waiting to be discovered. But before you jump in, let’s unpack different types of “import” and “export” businesses, how to get your international business started in the USA, and if it’s really the profitable venture you imagine.

Types of Import Export Businesses

Importers and exporters” – that’s the primary cast of characters in the international market trade. There are more exciting players, each with their role in global trade. Let’s meet the crew:

Import Export Merchants

These independent people don’t stick to just one product or market. They either make or buy products and then sell them to other countries. This way of doing business can be risky, but you might earn more money.

Export Trading Company (ETC)

This is like being a go-between or a distributor. Instead of making their products, ETCs find foreign buyers for goods and then look for someone in their home country to send these goods abroad. Sometimes, they might even own the goods they’re exporting and make money through commission.

Export Management Company (EMC)

An EMC manages all the export stuff for a company. If a company in your country wants to sell its products in other countries, an EMC will take care of everything needed to make that happen. This includes finding people to sell the products, creating ads, and arranging for the products to be shipped.

Now that you’ve learned about the various types of business, let’s explore how to start an import export business in nine easy steps.

Steps to starting an Import-export business

• Identify products to import or export
• Explore shipping options
• Source your suppliers
• Write an Import-export business plan
• Register your business
• Obtain necessary licenses & permits
• Figure out financing
• Get a business insurance
• Market your business

1. Identify products to import or export

Starting a successful import-export business means determining what products or services you want to trade.

You need to look into different items and industries to find out what’s in demand worldwide and see if importing or exporting them is practical.

Here’s how you can find out:

Learn What Customers Want

You can ask people directly through surveys or group discussions. Look at what’s selling well in foreign markets by checking sales data and market reports. Also, watch social media and import-export industry websites to stay updated on trends and what people like.

Doing this makes you more likely to sell products that people will want to buy.

Is the Product a Good Fit? After conducting market research, consider whether your export products will work well. This means looking at things like how much they’ll cost to make and send, how unique they are, and how much people need or want them.

Check Out Your Competitors

You need to know what your competitors are offering to pick the right products.

• Look at their prices and what their customers are saying. Websites like Alibaba can give you a good idea of global prices.
• Watch their ads and marketing to see how they’re selling their products.

Learning from your competitors can show you what might work or not in your target markets, helping you choose profitable products.

Costs and Profits

Consider the costs of making and shipping your products, including extra expenses like taxes. Then, think about how much profit you could make. A simple way to compare costs and profits is to use a spreadsheet.

Rules for Your Products

Before you start exporting or importing, know the rules for the products you want to send. This includes safety certifications, what needs to be on labels, and any export restrictions.

Different countries have different requirements for things like safety and environmental impact. Know these rules for the countries you’re targeting.

How you label and package your products can also vary by country. Ensure you know things like language requirements and what information must be on the label.

Now that you know your product, it’s time to make sure it will make money. You can look at the following studies:

• GlobalEdge’s Market Potential Index (MPI): This study by Michigan State University has been done since 1996. It looks at how good different countries are for business each year and ranks them from 1 to 100.
• International Chamber of Commerce (ICC) : This group helps trade and teaches businesses how to do things better.
• U.S. Census Bureau, Foreign Trade : This is the official place for U.S. export and import numbers. They also make sure exports follow the rules.
• Local Government Officials and Websites: You can also talk to local Commerce Departments for insights on what products and services are popular or needed in your area.

2. Explore shipping options

This step can be complex because there’s a lot to think about. You must decide how to ship your products – by land, sea, or air. You also have to figure out the right way to package them for shipping.

Plus, you need to plan how to store them so they’re easy to get to and arrange transport to and from places.

It’s usually a smart move to hire a global freight forwarder for any import/export business. They act like a shipping agent, taking a big load off your shoulders.

You tell them about your business and what you want to do with your products, and they handle the shipping plans, insurance, and often the paperwork like licenses, permits, taxes, and limits for trading in another country. This can make starting an import/export business much less stressful.

3. Source your suppliers

Once you’ve chosen a product to trade internationally, your next step is to find a local maker or supplier who can work well with you. Here’s how to do it:

Start by searching on Google for suppliers or makers of the product you’re interested in. If you want to buy from local sources, look for local wholesalers and distributors.

Remember, buying directly from foreign manufacturers or their agents usually gives you better prices than local sources. Once you find a supplier’s website, go to their “Contact Us” page and send them your questions.

Online Marketplaces

Many online marketplaces can help you find suppliers. One of the biggest is Alibaba, which is based in China and is great for finding Asian products. Global Sources, D.H. Gate, and All.Biz are also well-known if you’re looking for other options.

Use Import/Export Port Data

Look for suppliers and makers by getting import/export data from companies that sell this information. Companies like IHS Piers gather data from ports worldwide and sell it.

This data might not have direct contact info, so you should look up suppliers on Google.

Visit Trade Shows

Despite the shift to online business, meeting suppliers and seeing the products yourself can be valuable.

Trade shows are great for this, especially for high-tech or expensive products. Meeting sellers in person can build trust and add much to your business relationship.

4. Write an Import-export business plan

An Import-export business plan lets you understand the facts, limits, and goals of selling internationally. You can use it to set clear targets, plan when to do things, and track your progress. It can also help your team stay focused on reaching these goals.

A written plan outlines the steps you must take to commit to exporting. Without a plan, you might miss opportunities to grow your business beyond your country.

Usually, a business plan has parts like:

• A quick summary
• Info about your company
• Market Research
• Details about your products or services
• How you’ll market and sell
• Predictions for money coming in and going out
• Funding Request

Not very good at writing? Need help with your plan?

Write your business plan 10X faster with Upmetrics AI

Plans starting from $7/month

5. Register your business

After deciding on your product and suppliers, it’s time to make your import-export business official!

Here’s how you can do that:

Step 1: business registration:

Think of this as getting your official passport for your global target market. It makes your business legit and separate from you personally, which is suitable for legal purposes and taxes.

Most small import-export companies in the U.S. need to head to their state or local government office and tell them:

• Your business name
• Where your international trade H.Q. is located
• Who’s in charge (you, your partner, or your LLC crew)
• Your unique “Doing Business As” name, if you have one

Step 2: Pick your team structure:

Do you want to start your import export business solo, grab a partner, or have whole LLC members? This choice affects your taxes, money, and paperwork. Conduct market research and find what fits your goals best.

Step 3: Get your I.D. numbers:

• CIN: This is like your international trade license. It lets the Department of Commerce track your trades across borders. You can quickly get it on their website.
• EIN: This is your business tax I.D., like a social security number for your company. Get it online, by mail, or fax from the IRS.

If you want to bring products from other countries into the U.S., you must register with Customs and Border Protection. This makes you an Importer of Record (IOR) .

As an IOR, you ensure all the import rules for your products are followed. This includes filling out customs forms, paying duties and tariffs, and other tasks.

To be an IOR, you must fill out the Importer Identity Form, also known as CBP Form 5106.

6. Obtain necessary licenses & permits

Licenses and permits are the gatekeepers of the import/export world. The good news is most products in the U.S. don’t need them!

Here’s what you need to know about these licenses:

Importing Licenses

CBP doesn’t have a complete list of “import license needed” items, but they have some guidelines . Some special items do need licenses, which include:

• Dairy products
• Radioactive materials
• Wildlife and pets
• Biological Drugs
• Biological Materials and Vectors

If you’re importing one of these, double-check with CBP before your shipment gets stuck at the border.

Exporting Licenses

It’s your job to determine if your item needs a license to leave the country—usually, the Bureau of Industry and Security or the U.S. Department of State handles these permits.

So, how do you know if you need a license?

Four things matter:

• The item itself
• Where it’s going
• What is it used for
• Who’s getting it

In this case, the Export Administration Regulations (EAR) is your handbook for export licenses. Think of it like a map showing which items need permission to leave. It lists stuff under the Commerce Control List (CCL) in 10 categories, like nuclear materials, chemicals, computers, and airplanes.

However, not everything on the CCL needs a license. If your item isn’t listed, it’s probably EAR99 – mostly license-free. But be careful; some EAR99 products still need permission.

You can also find out if your product needs an export license by looking at its Export Control Classification Number (ECCN).

Here are three ways to find the ECCN

• Check it yourself using the CCL
• Ask your supplier
• Request it from the Bureau of Industry and Security.

7. Figure out financing

Starting an import/export business is exciting, but it takes some real money to get going. The good news? You can start small, even from home, without much inventory or employees. Starting an export-import business from your house would cost around $5000 to $25000.

But if your import export business takes off and you need more fuel, here are some options:

Export-Import Bank: They help American import export businesses like yours by offering loans, guarantees, and insurance.

SBA Export Loan Programs : The Small Business Administration has special programs to help you develop and grow your exports. They offer loans for different stages, from starting up to expanding.

Here are three loans that they offer:

• Export Express Program: Up to $500,000 for inventory, receivables, and development activities.
• International Trade Loan Program: Grow or expand your exports or fight against import competition.
• Export Working Capital Program: Get working capital for production, receivables, inventory, or even standby letters of credit.
• Import/Export Line of Credit: This is a flexible credit card for your import/export needs, helping you manage cash flow and pay suppliers or customers over time.
• Ex-Im Working Capital Guarantee Program: Need help before you even start exporting? This program can secure financing for things like raw materials and equipment for your export goods.

8. Get a business insurance

Shipping products across borders can be risky! But fear not; import-export business insurance is here to save the day. It’s like a superhero cape for your goods, protecting them from financial harm.

Here’s what you need to know:

Export Credit Insurance: Worried buyers won’t pay? This covers you if they skip out, reimbursing 80-90% of the loss.

Marine Insurance: Covers your goods from the moment they leave the supplier until they reach your buyer, no matter where they travel (not just the ocean!).

Political Risk Insurance: If you’re doing import export business in shaky countries, this insurance shields you from government seizures, payment delays, and even wars or riots.

International Product Liability: Even if you do your market research, sometimes goods get rejected at customs. This covers you if regulations change or your product doesn’t meet the mark.

Remember, research and preparation are essential, even with insurance. But with these options in your arsenal, you can trade internationally with more confidence and peace of mind!

9. Market your import export business

In your job as an international trader, your main goal is to sell yourself, your company, and the products you offer. You have to get companies to trust you to sell their products in foreign countries (export) or to bring in products from abroad to sell here (import).

The better you do in either exporting or importing, the easier it gets to do well in the other. Say you help a company sell many products in overseas markets; you can show that success to other companies to get more business.

Many import-export businesses don’t export or import, even though it could earn them more money. Your job is to find these companies and persuade them to let you help them sell abroad.

Before you reach out to a company, do your homework:

• Find out what products are hot in the U.S. Think about stuff you use or things certain groups love.
• Are these products also wanted in your target market countries?
• If they’re not popular, could they be if people knew about them?
• Who makes these products?
• How much does selling them, both here and in the target countries, cost?

Using this info, you can contact companies with your sales pitch through direct-mail campaigns.

Direct-Mail Campaigns

Pick a company that makes one of the products you’ve looked into. Find the right person to talk to, like their president or sales manager.

Your letter should explain:

• Who you are and what your company does.
• How exporting or importing could benefit them.
• Why is your company the best choice for this?

You have contacts with foreign distributors ready to sell their products.

Finish the letter by asking for a meeting. Keep sending out letters to other companies until you’ve covered your list.

Wait a week or two, then follow up with a phone call to request a meeting.

Cold-calling

You can also try cold-calling companies directly. It might save money, but it’s tougher to nail.

Before you call, plan out what you want to say. You can even write a script but don’t stick to it too rigidly.

Be ready for rejections. It’s all part of the job.

Build an SEO-friendly website

Imagine this: someone searches for your products, and your website appears first. That’s what SEO can do. Make your website more accessible, and you’ll attract more customers.

Social media accounts

Use platforms like Facebook, Instagram, LinkedIn, and Twitter. They’re great for connecting with potential customers, showing off your products, and building trust.

You can post interesting stuff, answer questions, and join industry chats. People will start seeing you as the expert.

Work with local pros

Team up with local agents in the countries you’re targeting. They know the local scene, language, and rules, helping you avoid mistakes.

Let your happy customers speak for you

Satisfied customers are like free salespeople. Ask them for referrals and testimonials, and put these on your website and social media.

The import export business brings products from one place to another, meets people’s desires, and makes money. Have you ever wondered how to get stuff that’s made far away? Or how do you share something cool with people in other countries while ensuring it’s suitable for everyone involved, from the makers to the transporters?

If you’re thinking about this, don’t worry about how big the task seems. With the proper research, a solid import-export business plan, and paperwork, you can start your own import-export business and make it work.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks, AI-assistance, and automatic financials make it easy.

Frequently Asked Questions

Is the import-export business profitable.

Like any business, making money in import-export depends on a few things. Your prices, how much it costs to make and ship products, and how big you can grow your business all matter for your profits.

People starting in import-export often make around $80,000 . If things go well, you might make hundreds of thousands; a few people even make millions.

How Much Should You Charge for Imports and Exports?

Your prices will depend on what you’re selling and the costs of making and shipping them. A standard pricing strategy is to add 10 to 15 percent to your costs.

How to Get an Import-Export License?

After making a business plan, check if you need any import-export licenses.

Most products coming into the U.S. don’t need an import export license. The U.S. Customs and Border Protection has guidelines for what requires a permit.

What Does It Cost to Start an Import-Export Business from Home?

Startup costs can vary. Usually, you spend between $5,000 – $7,000. Here’s a rough breakdown:

• Registering an import export business costs around $300 and can vary by state.
• Setting up phone, internet, and a website: Plan for ongoing costs of about $250-300.
• Buying your first products: Expect to use 17% – 25% of your budget.

What's the Best Business for Import-Export?

Based on U.S. Census Bureau data , the top imports in 2020-21 were:

• Computers and electronics
• Transportation equipment
• Non-electrical machinery
• Electrical equipment and appliances

The top exports were:

• Oil and gas

About the Author

Matthew Khalili is an experienced business planning expert and the founder of The Plan Writers. With over a decade of experience in the field, he has helped numerous entrepreneurs in creating investor-ready pitch decks and business plans. Matt has enabled 5000+ startups to raise over $1 billion through his business plan, market research, and financial modeling services. Read more

Reach Your Goals with Accurate Planning

Import & Export Business Plans

Artificial flowers import business plan.

Fantastic Florals, Inc. imports exclusively handmade flowers by artisans from Indonesia.

Coffee Export Business Plan

Silvera & Sons is an ongoing manufacturing company which prepares green Arabica coffee beans grown in Brazil for exportation to American specialty roasters.

Ethnic Food Import Business Plan

Aztec Food Imports will supply authentic Mexican food imports to Richmond area retail stores and supermarkets.

Export Automobile Parts Business Plan

D.A.P. Exports is an automobile parts and lubricant exporter to Latin American countries.

Export Watch Manufacturer Business Plan

Grutzen Watches will build and import to the U.S. high-quality watches designed by the best German engineers.

Fitness Equipment Business Plan

Circuit Fitness Importing is a start-up business that has been formed to become the exclusive importer of the Wega Corporation’s innovative Esercitazione Diritta fitness equipment.

Furniture Import Business Plan

Poppi Designs' mission is to supply imported Spanish chairs and other furniture items to certain market niches which are not well served by the large domestic manufacturers.

Import Export Business Plan

Visigoth Imports will provide complete import/export brokerage services including purchase contracts, shipping, warehousing, and delivery scheduling.

Vending Services Business Plan

Chef Vending is a start-up vending machine and commercial food and beverage dispensing equipment company.

Give your import/export business a leg up on the competition by writing a winning business plan. Get a head start by checking out these sample business plans for fitness equipment importers, artificial flowers importing, ethnic food imports, furniture importers, and other import/export businesses.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

• Skip to main content
• Skip to primary sidebar

BorderBuddy

Orders Without Borders

• PARS Tracker
• Importing into Canada
• Exporting from Canada
• Customs Brokerage
• Customs Clearance
• Import A Vehicle Into Canada
• Import A Vehicle Into The US
• Customs for E-Commerce

Home » How to Write a Business Plan for Your Import-Export Business

How to Write a Business Plan for Your Import-Export Business

January 20, 2021

The world is more interconnected than it’s ever been. This provides a perfect opportunity for you to create your own import-export business. Whether it’s importing beautiful textiles from another continent or exporting local Canadian products abroad, all you need is passion and drive to get started.

You probably have plenty of ideas swirling around in your head, but the only way to make your business a reality and ensure your success is to write a winning business plan. Business plans are notoriously long and complex but don’t be disheartened. Here are 6 steps to writing the perfect business plan for your import-export company:

1. Start with an Executive Summary.

Think of this as the ultimate introduction to your business. It should concisely delineate exactly what you want as a business owner. Remember, you need to know where your business is going. It’s up to you to clarify your vision. No one is going to be as passionate about your import-export storefront as you are.

Your executive summary should have:

• Your business concept : what you’ll sell, who will purchase it, and why your business will work
• Financial points : your sales, profits, cash flows, and ROI
• Required finances : what capital is needed and how it will be used
• Current business state : a short history of your business including key members of staff
• Achievements : may include test marketing, facility locations, important contracts, etc.

Keep it short and sweet. Ideally, your executive summary will be no more than half a page. The rest of your business plan is where you’ll go into greater detail about these components.

It might be helpful to go through How to Start an Import Export Business before you create your executive summary to ensure everything is carefully thought out before you present it in your business plan.

2. Include a Business Description.

This is your opportunity to describe exactly what you’re importing or exporting and how it will succeed. Are you importing Congolese avocados? Show how you can guarantee perfect ripeness when they reach stores. Are you exporting blenders to Bolivia? Demonstrate you’ve found the perfect blender to suit the demand of that market.

Here are some questions to consider and incorporate:

• How does the industry look now and how might it change in the future?
• Is your business brand new or already established?
• What kind of business is it (e.g. partnership, corporation)?
• What are the ins and outs of the distribution of your product?
• How is your business better than your competitors?
• What exactly makes your business profitable?

Don’t forget insurance. Investors and lenders need to see you’re responsible and won’t lose money from major oversights. You might think skipping product insurance will help you make more money, but this is a huge mistake in the long run. Find a premium insurance company and include that information in your business description.

3. Conduct a Market Analysis.

Roll up your sleeves—this part takes a lot of effort. If you put the work in and do  the research, it will pay off. The point of your market analysis is to demonstrate your knowledge of the market and your ability to claim a significant share of it. 

A great market analysis can look like this:

• Define the market : talk about size, trends, rules and regulations, prospective growth areas, and sales potential
• Nail down the total feasible market : specifically address the portion of the market your business can realistically capture
• Estimate market share : take into consideration industry growth and your product’s life cycle
• Determine pricing : discuss your reasons for pricing and how you will cover costs
• Explain your promotion strategy : this includes advertising, packaging, PR, etc.

Factor in exchange rates. As you’re figuring out your price, be sure to include  exchange rates in your calculations. Neglecting this could sink your business. You might want to consider using the local currency of the country you’re working with, especially if they use an international currency such as euros or US dollars. Are you planning on exporting to the EU? Don’t miss this helpful guide .

4. Summarize a Competitive Analysis.

Not quite the same as your market analysis, your competitive analysis focuses mainly on the strengths and weaknesses of your competitors. Planning to import Italian cars? Put yourself in your buyer’s shoes. What options do they have for purchasing an Italian car? What are the strengths and weaknesses of each option?

After you make a list of all your potential competitors, you’ll want to organize all the information in a competitive strength grid, which outlines which competitors are strong in each skill category and which ones are weak (e.g. price, product quality).

Lastly, you’ll need to clearly define your competitive advantage. Do you have a  lower price point? Are your cars of better quality? Do you have a more solid advertising plan? Can you break into a new market? 

Your price equates to your product’s value. If you price your product too far below your competitors, it may cheapen your product in the eyes of consumers. There’s nothing wrong with trying to outpace your competitors in pricing, but make sure you don’t overdo it and cause your customers to overlook your product due to a lower perceived quality.

5. Create a Design & Development Plan.

This is where you focus on details, details, details. How are you going to make your business a reality? Now is your opportunity to get it all on paper.

Here are some questions to answer in this section:

• What are your goals for product development?
• Which procedures will you have in place for product review, marketing, and distribution?
• What is your exact production schedule?
• What’s in your detailed development budget?
• How many employees need to be recruited and in what areas?
• What possible risks are apparent?
• How will your business function on a continuing basis?
• What is the organizational structure of your business?

If you’ve left any of these questions unanswered, you’ll need to add more details.

Don’t go it alone. You might prefer to do everything on your own, but that will only leave you overworked and exhausted. There are so many specifics in the import-export world that you can easily get overwhelmed. Do yourself a favor and hire a team to help.

Are you planning on selling your product on Amazon? Check out these useful logistical tips .

6. Don’t Forget the Financial Data.

When it comes down to it, this is what investors really want to see. This is how  they’ll determine whether your business – anything from exporting dresses to importing sailboats – will succeed or not.

You’ll need to include three statements in the financial section:

• Income statement : a simple report on monthly sales and expenses
• Cash flow statement : a schedule of what money is needed and where it will come from
• Balance sheet : a summary of your business’s assets, liabilities, and equity

Let your words be few. You should include a short analysis statement after the income statement, but resist the temptation to ramble. The idea is to let the financial statements in this portion speak for themselves.

Once you’ve finished your business plan, send it out to investors and lenders you’ve already established a connection with. Make big asks—you never know who might say yes! With an excellent import export business plan at your disposal, you’re well on your way to becoming a successful business owner.

BorderBuddy creates importing and exporting solutions for any size of business. We specialize in smoothing the process for you—handling the paperwork and logistics so you can focus on growing your company. We love supporting small businesses and are proud of the success stories we’ve been a part of. Give us a call and let us help you create a unique and sustainable import-export business today.

Importing and Exporting in a COVID-19 World:

Smart Ways to Ensure Compliance, Prevent Contamination, and Save Money in the Process

DOWNLOAD FREE EBOOK

• Import/Export
• Testimonials
• © 2023 BorderBuddy, All Rights Reserved |
• Legal Terms
• Who Designed This Website?

Import Export Business Plan Template

Written by Dave Lavinsky

Import-Export Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their import-export businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through an import-export business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an Import-Export Business Plan?

A business plan provides a snapshot of your import-export business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an Import-Export Company

If you’re looking to start an import-export business, or grow your existing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your import-export business in order to improve your chances of success. Your import-export business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Import-Export Businesses

With regards to funding, the main sources of funding for an import-export business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the lender will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for social media marketing businesses.

Finish Your Business Plan Today!

How to write a business plan for an import-export company.

If you want to start an import-export business or expand your current one, you need a business plan. Below are links to each section of your import-export business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of import-export business you are operating and its status. For example, are you a startup, do you have an import-export business that you would like to grow, or are you operating import-export companies in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the import-export industry. Discuss the type of import-export business you are operating. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of import-export business you are operating.

For example, you might operate one of the following types of import-export companies:

• Export management company – these types of businesses handle all the details (hiring distributors, handling logistics, creating marketing materials, etc) for companies wishing to export a product.
• Export trading company – these types of businesses determine what products foreign buyers want, and then find domestic companies who make the product.
• Import-export merchant (or free agent) – this type of business buys merchandise from a manufacturer, and resells that merchandise around the world.

In addition to explaining the type of import-export business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the volume of products you have exported or imported, number of import-export contracts signed, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the import-export industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the import-export industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your import-export business plan:

• How big is the import-export industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your import-export business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your import-export business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: manufacturers, wholesalers, retailers, and consumers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of import-export business you operate. Clearly, individuals looking to purchase coffee beans online would respond to different marketing promotions than mobile phone manufacturers, for example.

Try to break out your target market in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most import-export companies primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Import Export Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other import-export companies.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes manufacturers with vertically integrated distribution operations, or consumers who prefer to purchase similar products made domestically.

With regards to direct competition, you want to describe the other import-export companies with which you compete. Most likely, your direct competitors will be import-export businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• Do they specialize in specific products, or in imports from a specific country or region?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide a wider variety of products or maintain distribution contracts with more manufacturers?
• Will you offer extra services, such as brokerage?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an import-export business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of import-export company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to mobile phones, will your import-export business offer other consumer electronics such as laptops or wireless headphones?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location through which you will sell your imported/exported goods. For example, will you distribute your goods directly to consumers online, or will you maintain supply contracts with retailers and wholesalers? In this section, document each method by which you will sell your products.

Promotions : The final part of your import-export marketing plan is the promotions section. Here you will document how you will drive customers to your business. The following are some promotional methods you might consider:

• Advertising in trade papers and magazines
• Direct contact with potential clients (cold calling)
• Social media marketing
• Exhibits at Trade Shows

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your import-export business, including determining which products are needed, sourcing product manufacturers, securing and maintaining all necessary licenses and permits, arranging logistics, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sign your 100 th supply contract, or when you hope to reach $X in revenue. It could also be when you expect to expand your import-export business to a new market.  

Management Team

To demonstrate your import-export business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing import-export companies. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in logistics, or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you import from one country, or will you operate globally? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your import-export business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an import-export business:

• Warehouse build-out including fixtures, construction, etc.
• Cost of buying or leasing the necessary transportation equipment (containers, cargo ship / airplane, etc.), or otherwise securing the means of transporting your goods
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your warehouse lease, or contracts with manufacturers and distributors.  

Putting together a business plan for your import-export business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the import-export industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful import-export business.  

Don’t you wish there was a faster, easier way to finish your Import Export business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Table of contents

How to start an import export business.

Have questions on formation, banking and taxes?

Schedule a FREE consultation with a formation and compliance expert today 📞

Embarking on an import-export business venture can open up a world of opportunities for entrepreneurs seeking to tap into the global market. 

This exciting and profitable field allows you to connect with suppliers and buyers across borders, fostering international trade and expanding your business horizons. 

In this guide, we’ll walk you through the essential steps to launch your import-export business, from conducting market research and selecting a product to navigating regulations and building a reliable network. 

So if you’re ready, let’s dig into how to start an import-export business. 

Why Start an Import Export Business

The import-export industry thrives on the exchange of goods and services across international borders and accommodates companies of all sizes. 

Within this industry, there are various types of import-export businesses, each with distinct characteristics and needs. 

One of the main benefits of starting an import-export business is the accessibility to the global market. By distributing goods all across the world, the potential for profitability and growth can be exponential. 

However, this market can be over-saturated and highly competitive.  As an entrepreneur, you should carefully weigh the benefits and challenges of the import-export business to decide which best suits your goals.

Types of Import Export Businesses

The import-export industry has experienced a significant surge in demand as globalization continues to break down international trade barriers. 

As a result, businesses of all sizes are taking advantage of this opportunity to expand their reach and profits by trading goods and services across borders. 

Here are the main types of import-export services.

Import Export Merchants

Import-export merchants are businesses that buy and sell goods internationally, acting as intermediaries between buyers and sellers in different countries. 

As middlemen, import-export merchants purchase products from manufacturers or suppliers in one country and then sell them to buyers or distributors in another country for a profit. 

They are not involved in the production of goods but rather focus on facilitating transactions between parties located in different parts of the world. 

Export Trading Company (ETC)

An export trading company (ETC) is a type of import-export business that specializes in exporting goods and services from one country to another. 

ETCs work with domestic manufacturers to help them find foreign buyers and sell their products in international markets. 

In addition to acting as intermediaries between buyers and sellers, ETCs often provide other services such as market research, financing, and logistics support to facilitate the export process. 

Export Management Company (EMC)

An export management company (EMC) assists domestic manufacturers in exporting their products to foreign markets. 

EMCs work as agents on behalf of the manufacturers and are responsible for overseeing the entire export process — including marketing, distribution, logistics, and payment collection. 

They typically specialize in one or more industries, such as agriculture, electronics, or textiles, and have extensive knowledge of the international market for those products. 

11 Steps to Starting an Import Export Business

An import-export business can offer entrepreneurs a fulfilling opportunity to extend their reach and enhance profits by exchanging products and services globally. 

To launch a prosperous import-export enterprise, meticulous planning and implementation are essential. 

In the following sections, we present 11 critical steps entrepreneurs must undertake when initiating an import-export venture.

Adhering to these steps will enable entrepreneurs to create a robust groundwork for a flourishing import-export business.

1. Identify the Goods You Want to Import/Export

Initiating an import-export business begins with pinpointing the products or services you plan to exchange. 

This entails investigating various goods and sectors to identify those with high demand in global markets and assessing their viability for import or export. 

Crucial factors to consider include market trends, regulations, tariffs, shipping expenses, and competitors when choosing a product for import or export. 

It’s also vital to recognize potential suppliers and buyers for your selected product to confirm the existence of a feasible market. 

2. Source Suppliers

After determining the goods or services to import or export, the next step is to find suppliers capable of providing the products. 

This process involves researching and locating potential suppliers in the country or countries where the products originate. 

Utilize online directories, trade shows, and industry associations to discover suppliers — and assess them based on factors like quality, dependability, and pricing. 

Fostering a strong relationship with your suppliers is vital to ensure receiving high-quality products and punctual deliveries. 

3. Explore Shipping Options

The third step in starting an import-export business is to explore shipping options. You can choose from various shipping options such as air, sea, or land transport.

Your choice will also depend on the nature of the products, the distance between the two countries, and your budget. It’s additionally important to consider factors such as the cost and efficiency of your operations. 

4. Develop a Business Plan

Creating a business plan is vital when starting an import-export venture. 

This comprehensive document outlines the business’s objectives, strategies, and financial projections — serving as a roadmap while highlighting potential challenges and opportunities.

Moreover, a well-crafted plan can assist in securing financing, attracting investors, and conveying the vision to potential partners and staff. 

Below are the key points for crafting a business plan. 

Target Customers

You can’t have a business without a loyal customer base. Here are some steps to identify your potential customers:

• Analyze market trends to determine which products are in demand and identify potential customers
• Research your competition and identify their target markets
• Study demographics, such as age, gender, income, and lifestyle, to understand the needs and preferences of potential customers
• Conduct surveys and focus groups to gather feedback from potential customers
• Use social media platforms to reach out to potential customers and gather data on their interests and preferences 

Overall, understanding the target market is essential to developing effective marketing strategies and ensuring the success of your import-export business.

Projected Costs

Starting an import-export business involves various costs, including one-time expenses and ongoing operational costs. Here are some possible costs to consider when projecting the total cost of starting an import-export business:

• Initial expenses such as business registration, permits, and licensing fees
• Costs related to sourcing suppliers and negotiating contracts, such as travel expenses and legal fees
• Shipping and logistics costs, such as transportation fees, insurance, and customs duties
• Operational costs such as office rent, marketing expenses, and hiring employees
• Miscellaneous expenses such as website development, software subscriptions, and equipment purchases 

Logistics and Distribution

Logistics and distribution are critical components of the import-export business, as they ensure the timely and efficient delivery of products to customers. 

This process involves managing the flow of goods from supplier to buyer, including transportation, warehousing, and inventory management. Import-export companies must have a reliable logistics and distribution network to ensure their products are delivered on time and in good condition. 

Through effective logistics and distribution management, import and export companies can build a reputation for reliability and customer satisfaction, which is essential for long-term success in this industry.

Pricing Model

Import-export businesses must consider various factors when developing a pricing model, including the cost of production, transportation, customs duties, and taxes. 

It’s important to determine a fair and competitive price that considers the value of the product, the target market, and the competition. 

Many import-export businesses use a cost-plus pricing model, which adds a markup to the cost of the product to determine the selling price. 

Others may use a value-based pricing model, which considers the perceived value of the product to the customer. 

Name of Business

Choosing a unique name for your import-export business can help establish your brand identity and gain recognition in the marketplace. 

A business name should be memorable, easy to pronounce, and reflective of your products or services. 

It should also be distinguishable from other businesses in the same industry to avoid confusion and legal issues. 

A unique and memorable business name can help you establish a strong online presence and build your brand equity. 

5. Choose Your Business Structure

In this step, we’ll review the main types of business structures. The structure you choose will determine the legal and financial obligations of your business, as well as your tax liabilities and personal assets. 

By understanding the advantages and disadvantages of each structure and choosing the right one for your business, you can ensure that you comply with legal and tax requirements. 

Sole Proprietorship 

A sole proprietorship is a simple business structure with an individual owning and operating it.

Advantages: Easy setup and maintenance, full control, flexibility, and retaining all profits. 

Disadvantages: Unlimited personal liability, raising capital can be difficult, termination upon the owner’s retirement or death, and limited credibility. 

A suitable option for entrepreneurs who want full control and have limited personal assets at risk.

General Partnership 

A general partnership involves two or more people owning and operating a business. 

Advantages: Simple setup, shared decision-making, pooled resources, and tax benefits. 

Disadvantages: Unlimited personal liability, potential disputes, joint liability for partner actions, and limited capital raising opportunities. 

It’s an ideal option for entrepreneurs wanting shared responsibilities but requires trust and communication among partners.

Limited Partnership

A limited partnership consists of at least one general partner and one limited partner. A limited partner is typically the main investor of the business with minimal management. The general partner is more hands-on with the business and oversees the company’s operations. 

Advantages: Limited liability for limited partners, management flexibility, and the ability to raise capital without giving up control. 

Disadvantages: Unlimited liability for general partners, potential disputes, complex legal requirements, and limited capital raising opportunities compared to other structures. 

This option is suitable for entrepreneurs seeking investors while retaining control.

Limited Liability Company (LLC)

 An Limited Liability Company (LLC) combines partnership flexibility with corporation liability protection. 

Advantages: Limited personal liability, management flexibility, pass-through taxation, and fewer regulatory requirements. 

Disadvantages: Complexity in setup and maintenance, limited capital raising opportunities, potential personal liability limitations, and higher operating costs. 

An LLC is ideal for entrepreneurs wanting flexibility and limited liability protection but may not suit businesses needing significant capital or facing high legal risks.

Corporation

A corporation is a separate legal entity owned by shareholders. 

Advantages: Limited personal liability, easier capital access, perpetual existence, and potential tax benefits. 

Disadvantages: Complexity, regulatory requirements, higher operational costs, and double taxation. 

A corporation is suitable for entrepreneurs seeking capital and liability protection but may not be ideal for small or medium-sized businesses due to costs and regulatory requirements.

6. Register Your Business

After deciding on a business structure and name, you must register your import-export business to establish its legal existence. 

The registration process varies by location and type of business but generally involves obtaining any necessary permits and licenses. 

This process may also include applying for an  Employer Identification Number (EIN) and meeting other legal and regulatory requirements. 

Registering your business can protect your brand, build credibility with customers and suppliers, and ensure they comply with legal and tax obligations.

7. Obtain Necessary Licenses and Permits

Similar to registering your business, obtaining any necessary licenses and permits is a mandatory requirement to ensure legal compliance for your company.

Here are some of the main licenses and permits you may need for an import-export business:

• Business License: A general business license is often required to operate a business legally in your country or jurisdiction.
• Import-Export License: This license is typically required to import and export goods across international borders. It may be known as an Importer Number, Exporter Identification Number, or similar.
• Product-Specific Permits: Certain products, such as agricultural goods, pharmaceuticals, chemicals, and controlled substances, may require additional permits or licenses from the relevant government agencies.
• Health and Safety Permits: These may be required for specific goods, such as food, beverages, or medical devices, to ensure they comply with health and safety regulations.
• Quarantine Permits: Importing plants, animals, or certain food products may require a quarantine permit to ensure they meet the importing country’s biosecurity standards.
• Certificate of Origin: Some countries require a Certificate of Origin to verify the country where the goods were manufactured or produced.
• Freight Forwarder License: If you work with a freight forwarder, they may need a license to operate in your country.

It’s important to note that the process for obtaining licenses and permits can vary depending on the location and type of business.

8. Secure Financing

Securing financing is a critical step in starting an import-export business, as it requires significant capital investment to cover expenses such as purchasing inventory, shipping products, and marketing the business. 

You can explore various financing options to meet your business needs, including:

• Business loans
• SBA loans and grants
• Venture capital funding
• Crowdfunding 
• Peer-to-peer lending 
• Personal savings

Each financing option has its benefits and costs, and it’s important for you to responsibly consider their options and create a solid business plan to present to potential investors or lenders. 

9. Open a Business Bank Account

Having a separate account can help you keep track of your business expenses and revenue stream — making it easier for accounting and tax purposes.

It also presents a more professional image to customers and suppliers — and protects personal assets in case your business incurs debt or faces a lawsuit. 

To open a business bank account , you typically need to provide documentation such as business licenses, articles of organization, and identification.

You may also need to deposit an initial amount of money and compare different bank options to find the best account for your business needs.

10. Get Business Insurance

Securing business insurance is vital for safeguarding an import-export business against unforeseen incidents that might interrupt operations or result in financial losses. 

To obtain business insurance, entrepreneurs should investigate and compare policies from various providers, taking into account aspects like coverage choices, deductibles, and premiums. 

Carefully examining the policy and understanding the inclusions and exclusions is crucial, as is consulting with legal and financial professionals to guarantee that the business is sufficiently protected.

11. Market Your Business

In the last step, we will go over how you can market your business to attract potential clients and keep your business thriving.

Here are some ways to effectively market your import-export business:

• Create a website and social media accounts to establish an online presence and connect with potential customers
• Join social media groups related to your industry to network and stay informed about industry trends and news
• Reach out to industry associations to learn about events, resources, and opportunities to connect with potential customers
• Attend trade shows and webinars to showcase your products or services and meet potential customers or partners
• Connect with current and potential customers through email marketing, newsletters, and other outreach efforts
• Consider paid advertisements such as Google or Facebook Ads 

Marketing is an ongoing process, and it’s important to regularly review and adjust your marketing strategies to effectively reach your target audience. 

By marketing your import-export business, you can increase brand awareness, build relationships with your customers, and ultimately increase your sales and income.

How Can doola Help in Your Journey

Starting an import-export business can be a challenging but rewarding journey. Entrepreneurs from across the world trust doola to embark on their entrepreneurial journey.

With doola Formation , you can easily set up your U.S. business with just a few simple clicks. We provide all the tools and resources you will need to make your import-export business a resounding success.

We also offer tax and compliance solutions with the doola Total Compliance bundle, ensuring your business is in line with the U.S. government. Sign up today to experience the doola difference.

How much does it cost to start an import-export business?

Entrepreneurs should be prepared to invest a minimum of $5,000 to $20,000 for initial setup and operational expenses. Subject to change based on location and size of operation. 

Is the import-export business profitable?

The import-export business can be profitable for entrepreneurs who effectively manage their operations and navigate international markets.

How much is an import-export license?

In the United States, the cost of a basic export license through the Automated Commercial Environment (ACE) is free, while other specialized licenses and permits may have additional fees.

Free e-book

How to form a US LLC in 5 minutes

A beginner-friendly guide on the basics of LLCs. Learn about formation, banking, and taxes.

Schedule a FREE consultation with a US CPA today 📞

Keep reading

Start your dream business and keep it 100% compliant

Turn your dream idea into your dream business.

A beginner-friendly guide on the basics of LLCs. Learn about formation, banking, and taxes. Get ready to turn your dream idea into your dream US business.

Cookie consent

By continuing to browse this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Learn more.

Import Export Business Plan: Everything You Need to Know

Making an import export business plan requires funds, time, and determination, but it's worth the effort. 3 min read updated on September 19, 2022

Making an import export business plan requires funds, time, and determination, but it's worth the effort. Especially, an export business plan is the key to success.

If you have an import-export business, it's essential to understand how to make an import-export business plan. You can work with your team to create an import-export business plan. You can also use online software to make a business plan for you automatically. However, you must know your requirements.

You should know your company well in order to align your resources and objectives with your business goals.

Things to Consider Before Writing an Import-Export Business Plan

1. Advertise Online

Almost all businesses must have a quality website. It's impossible to attract foreign customers without having an online presence. Set up a website with information about your offerings.

If you are planning to sell your products in another country, your website must be targeted at foreign clients. Have a working contact form on your website to make yourself reachable to the prospective customers. You may have to spend several hours online responding to inquiries, but it's worth it.

2. Conduct Market Research

It's important to know your target market before you start selling. Conduct a market research to understand your commercial environment. Find out whether there are any entry barriers.

Know the standards and specifications of your target market to increase your profits. Estimate the size of the market, and know your major competitors. If you conclude that you don't have any competitors, you might have done your research wrong.

It's a good idea to offer something that your local competitors don't. A little but serious research can help you identify and exploit the opportunities present in the market.

You can find most of the information online. Reading marketing books can also provide some helpful insights. Consider building up a team of co-workers so different members can specialize in different fields to complement one another.

3. Create a Package

The look of your product can make all the difference between success and failure. However good your product is, you will struggle to sell it without good packaging and marketing.

Have attractive packaging for your product, and come up with special offers. Try to make your package notably different from your competitors. Remember that originality is an essential aspect of packaging.

4. Adjust to the Foreign Market

Position your product according to the demand of the foreign market. Your offering should meet the expectations of your customers. You may have to create special products for different countries. It may mean making additional investment, but it can be an important factor contributing to your success. You will also need to adapt your business policies to go with the regulations of the new market.

5. Stay Connected With Your Customers

In the end, your financial success depends upon your customers. Hence, you must be aware of their expectations and preferences. Keeping in touch with your customers is the best way to understand their requirements.

Consider adding a chat application on your website. Include your personal information such as email, address, and phone number. You may want to adjust the information depending upon your method of communication.

It's a good idea to visit your customers regularly, or at least connect virtually through Skype calls. Personalize your relationship with your customers; you should be yielding and compromising when required.

6. Make Necessary Investments

• You will need money to make more money.
• You will have to invest in quality products to grow your sales.
• You will also need to invest in promotion and advertisement.
• Have necessary allocations in your budget for different types of investments.
• Be sure to update and fine-tune your budget every month.
• You should always be on the lookout for investment opportunities to develop and strengthen your business.
• Make use of cost-effective tools and programs for lead generation.
• Consider placing ads on search engines (Google, Bing, etc.) and social media platforms (Facebook, Twitter, LinkedIn, etc.).

7. Participate in Trade Shows

It's a good way to get known to international customers, especially if your product is difficult to sell or such that the customers need to see it before buying.

8. Know Your Product

• Know your product well. Respond to customer inquiries swiftly and accurately.
• Give information about your production facilities, capacity, product quality, price, and shipping.
• In case of a service, provide information such as your field of expertise, portfolio, clients served, fee structure, turnaround time, etc.

If you need help with an import export business plan, you can post your legal need on UpCounsel's marketplace. UpCounsel accepts only the top 5 percent of lawyers to its site. Lawyers on UpCounsel come from law schools such as Harvard Law and Yale Law and average 14 years of legal experience, including work with or on behalf of companies like Google, Menlo Ventures, and Airbnb.

Hire the top business lawyers and save up to 60% on legal fees

Content Approved by UpCounsel

• Import Export Business License
• What Is Export Sales Contract
• Import Licensing
• Business Plan for New Company
• Do It Yourself Business Plan
• How to Start an Online Business: Step-by-Step Guide
• How to Start a Business: A Comprehensive Guide for Entrepreneurs
• How Does a Corporation Grow
• Market Analysis: Everything You Need To Know
• IT Company Business Plan

How to write a business plan for an import-export company?

Creating a business plan for an import-export company is an essential process for any entrepreneur. It serves as a roadmap that outlines the necessary steps to be taken to start or grow the business, the resources required, and the anticipated financial outcomes. It should be crafted with method and confidence.

This guide is designed to provide you with the tools and knowledge necessary for creating an import-export company business plan, covering why it is so important both when starting up and running an established business, what should be included in your plan, how it should be structured, what tools should be used to save time and avoid errors, and other helpful tips.

We have a lot to cover, so let's get to it!

In this guide:

Why write a business plan for an import-export company?

• What information is needed to create a business plan for an import-export company?
• What goes in the financial forecast for an import-export company?
• What goes in the written part of an import-export company business plan?
• What tool can I use to write my import-export company business plan?

Understanding the document's scope and goals will help you easily grasp its structure and content. Before diving into the specifics of the plan, let's take a moment to explore the key reasons why having an import-export company business plan is so crucial.

To have a clear roadmap to grow the business

It's rarely business as usual for small businesses. The economy follows cycles where years of growth are followed by recessions, and the business environment is always changing with new technologies, new regulations, new competitors, and new consumer behaviours appearing all the time...

In this context, running a business without a clear roadmap is like driving blindfolded: it's dangerous at best. That's why writing a business plan for an import-export company is essential to create successful and sustainable businesses.

To write an effective business plan, you will need to take stock of where you are (if you are already in business) and where you want the business to go in the next three to five years.

Once you know where you want your import-export company to be, you'll have to identify:

• what resources (human, equipment, and capital) are needed to get there,
• at what pace the business needs to progress to get there in time,
• and what risks you'll face along the way.

Going through this process regularly is beneficial, both for startups and existing companies, as it helps make informed decisions about how best to allocate resources to ensure the long-term success of the business.

Need a convincing business plan?

The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

To get visibility on future cash flows

If your small import-export company runs out of cash: it's game over. That's why we often say "cash is king", and it's crucial to have a clear view of your import-export company's future cash flows.

So, how can you achieve this? It's simple - you need to have an up-to-date financial forecast.

The good news is that your import-export company business plan already includes a financial forecast (which we'll discuss further in this guide). Your task is to ensure it stays current.

To accomplish this, it's essential to regularly compare your actual financial performance with what was planned in your financial forecast. Based on your business's current trajectory, you can make adjustments to the forecast.

By diligently monitoring your import-export company's financial health, you'll be able to spot potential financial issues, like unexpected cash shortfalls, early on and take corrective actions. Moreover, this practice will enable you to recognize and capitalize on growth opportunities, such as excess cash flow enabling you to expand to new locations.

To secure financing

A detailed business plan becomes a crucial tool when seeking financing from banks or investors for your import-export company.

Investing and lending to small businesses are very risky activities given how fragile they are. Therefore, financiers have to take extra precautions before putting their capital at risk.

At a minimum, financiers will want to ensure that you have a clear roadmap and a solid understanding of your future cash flows (like we just explained above). But they will also want to ensure that your business plan fits the risk/reward profile they seek.

This will off-course vary from bank to bank and investor to investor, but as a rule of thumb. Banks will want to see a conservative financial management style (low risk), and they will use the information in your business plan to assess your borrowing capacity — the level of debt they think your business can comfortably handle — and your ability to repay the loan. This evaluation will determine whether they'll provide credit to your import-export company and the terms of the agreement.

Whereas investors will carefully analyze your business plan to gauge the potential return on their investment. Their focus lies on evidence indicating your import-export company's potential for high growth, profitability, and consistent cash flow generation over time.

Now that you recognize the importance of creating a business plan for your import-export company, let's explore what information is required to create a compelling plan.

Information needed to create a business plan for an import-export company

Drafting an import-export company business plan requires research so that you can project sales, investments and cost accurately in your financial forecast, and convince the reader that there is a viable commercial opportunity to be seized.

Below, we'll focus on three critical pieces of information you should gather before starting to write your plan.

Carrying out market research for an import-export company

Before you begin writing your business plan for an import-export company, conducting market research is a critical step in ensuring precise and realistic financial projections.

Market research grants you valuable insights into your target customer base, competitors, pricing strategies, and other crucial factors that can impact the success of your business.

In the course of this research, you may stumble upon trends that could impact your import-export company.

Your market research might reveal that your import-export company could experience increased demand for certain products, due to changing consumer preferences. Additionally, it might reveal that customers may increasingly prefer online purchasing, so your company could benefit from investing in e-commerce capabilities.

Such market trends play a pivotal role in revenue forecasting, as they provide essential data regarding potential customers' spending habits and preferences.

By integrating these findings into your financial projections, you can provide investors with more accurate information, enabling them to make well-informed decisions about investing in your import-export company.

Developing the marketing plan for an import-export company

Before delving into your import-export company business plan, it's imperative to budget for sales and marketing expenses.

To achieve this, a comprehensive sales and marketing plan is essential. This plan should provide an accurate projection of the necessary actions to acquire and retain customers.

Additionally, it will outline the required workforce to carry out these initiatives and the corresponding budget for promotions, advertising, and other marketing endeavours.

By budgeting accordingly, you can ensure that the right resources are allocated to these vital activities, aligning them with the sales and growth objectives outlined in your business plan.

The staffing and capital expenditure requirements of an import-export company

Whether you are starting or expanding an import-export company, it is important to have a clear plan for recruitment and capital expenditures (investment in equipment and real estate) in order to ensure the success of the business.

Both the recruitment and investment plans need to be coherent with the timing and level of growth planned in your forecast, and require appropriate funding.

The staffing costs for an import-export company might include wages for employees, such as sales representatives, administrative staff, and customer service personnel. The company may also need to pay for any necessary training or certifications for employees. Equipment costs may include computers, phones, and other office equipment, as well as vehicles for transporting goods. Additionally, the company may need to purchase software to help manage their operations, or specialized equipment for handling or storing goods.

In order to create a realistic financial forecast, you will also need to consider the other operating expenses associated with running the business on a day-to-day basis (insurance, bookkeeping, etc.). 

Once you have all the necessary information to create a business plan for your import-export company, it is time to start creating your financial forecast.

What goes into your import-export company's financial forecast?

The financial forecast of your import-export company will enable you to assess the profitability potential of your business in the coming years and how much capital is required to fund the actions planned in the business plan.

The four key outputs of a financial forecast for a import-export company are:

• The profit and loss (P&L) statement ,
• The projected balance sheet ,
• The cash flow forecast ,
• And the sources and uses table .

Let's take a closer look at each of these.

The projected P&L statement

The projected P&L statement for an import-export company shows how much revenue and profit your business is expected to make in the future.

A healthy import-export company's P&L statement should show:

• Sales growing at (minimum) or above (better) inflation
• Stable (minimum) or expanding (better) profit margins
• A healthy level of net profitability

This will of course depend on the stage of your business: numbers for a startup will look different than for an established import-export company.

The forecasted balance sheet of your import-export company

The projected balance sheet of your import-export company will enable the reader of your business plan to assess the overall financial health of your business.

It shows three elements: assets, liabilities and equity:

• Assets: are productive resources owned by the business, such as equipment, cash, and accounts receivable (money owed by clients).
• Liabilities: are debts owed to creditors, lenders, and other entities, such as accounts payable (money owed to suppliers).
• Equity: includes the sums invested by the shareholders or business owners and the profits and losses accumulated by the business to date (which are called retained earnings). It is a proxy for the value of the owner's stake in the business.

Analysing your import-export company projected balance sheet provides an understanding of your import-export company's working capital structure, investment and financing policies.

In particular, the readers of your plan can compare the level of financial debt on the balance sheet to the equity value to measure the level of financial risk (equity doesn't need to be reimbursed, while financial debt must be repaid, making it riskier).

They can also use your balance sheet to assess your import-export company's liquidity and solvency:

• A liquidity analysis: focuses on whether or not your business has sufficient cash and short-term assets to cover its liabilities due in the next 12 months.
• A solvency analysis: takes and longer view to assess whether or not your business has the capacity to repay its debts over the medium-term.

The projected cash flow statement

A cash flow forecast for an import-export company shows how much cash the business is projected to generate or consume.

The cash flow statement is divided into 3 main areas:

• The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
• The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
• The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your import-export company business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan, also known as a sources and uses table, is a valuable resource to have in your business plan when starting your import-export company as it reveals the origins of the money needed to establish the business (sources) and how it will be allocated (uses).

Having this table helps show what costs are involved in setting up your import-export company, how risks are shared between founders, investors and lenders, and what the starting cash position will be. This cash position needs to be sufficient to sustain operations until the business reaches a break-even point.

Now that you have a clear understanding of what goes into the financial forecast of your import-export company business plan, let's shift our focus to the written part of the plan.

The written part of an import-export company business plan

The written part of an import-export company business plan plays a key role: it lays out the plan of action you intend to execute to seize the commercial opportunity you've identified on the market and provides the context needed for the reader to decide if they believe your plan to be achievable and your financial forecast to be realistic.

The written part of an import-export company business plan is composed of 7 main sections:

• The executive summary
• The presentation of the company
• The products and services
• The market analysis
• The strategy
• The operations
• The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

In your import-export company's business plan, the first section is the executive summary — a captivating overview of your plan that aims to pique the reader's interest and leave them eager to learn more about your business.

When crafting the executive summary, start with an introduction to your business, including its name, concept, location, how long it has been running, and what sets it apart. Briefly mention the products and services you plan to offer and your target customer profile.

Following that, provide an overview of the addressable market for your import-export company, current trends, and potential growth opportunities.

Next, include a summary of key financial figures like projected revenues, profits, and cash flows.

Finally, in the "ask" section, detail any funding requirements you may have.

2. The presentation of the company

As you build your import-export company business plan, the second section deserves attention as it delves into the structure and ownership, location, and management team of your company.

In the structure and ownership part, you'll provide valuable insights into the legal structure of the business, the identities of the owners, and their respective investments and ownership stakes. This level of transparency is vital, particularly if you're seeking financing, as it clarifies which legal entity will receive the funds and who holds the reins of the business.

Moving to the location part, you'll offer a comprehensive view of the company's premises and articulate why this specific location is strategic for the business, emphasizing factors like catchment area, accessibility, and nearby amenities.

When describing the location of your import-export company, you could emphasize its strategic proximity to many ports, which could provide easy access to international markets. You may also note its access to a skilled labor force in the region, as well as its potential for growth due to the large population in the area. Moreover, you could point out the potential for connecting with other businesses in the area that could be beneficial to your company. All of these factors could make your import-export company an attractive option for a third party financier.

Lastly, you should introduce your esteemed management team. Provide a thorough explanation of each member's role, background, and extensive experience.

It's equally important to highlight any past successes the management team has achieved and underscore the duration they've been working together. This information will instil trust in potential lenders or investors, showcasing the strength and expertise of your leadership team and their ability to deliver the business plan.

3. The products and services section

The products and services section of your import-export company business plan should include a detailed description of what your company sells to its customers. 

For example, your import-export company might offer sourcing services to its customers, helping them to find and purchase products from other countries. It could also provide freight forwarding and customs clearance help to get goods safely to their destination. Finally, it could also offer consulting services to help customers navigate international trade regulations and export laws.

The reader will want to understand what makes your import-export company unique from other businesses in this competitive market.

When drafting this section, you should be precise about the categories of products or services you sell, the clients you are targeting and the channels that you are targeting them through. 

4. The market analysis

When outlining your market analysis in the import-export company business plan, it's essential to include comprehensive details about customers' demographics and segmentation, target market, competition, barriers to entry, and relevant regulations.

The primary aim of this section is to give the reader an understanding of the market size and appeal while demonstrating your expertise in the industry.

To begin, delve into the demographics and segmentation subsection, providing an overview of the addressable market for your import-export company, key marketplace trends, and introducing various customer segments and their preferences in terms of purchasing habits and budgets.

Next, shift your focus to the target market subsection, where you can zoom in on the specific customer segments your import-export company targets. Explain how your products and services are tailored to meet the unique needs of these customers.

For example, your target market might include small businesses that are looking to expand their product portfolio. These businesses are typically looking for cost-effective solutions for sourcing and importing products from abroad. They may be looking for help navigating international regulations and standards, and often require assistance with logistics and shipping.

In the competition subsection, introduce your main competitors and explain what sets your import-export company apart from them.

Finally, round off your market analysis by providing an overview of the main regulations that apply to your import-export company.

5. The strategy section

When writing the strategy section of a business plan for your import-export company, it is essential to include information about your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

The competitive edge subsection should explain what sets your company apart from its competitors. This part is especially key if you are writing the business plan of a startup, as you have to make a name for yourself in the marketplace against established players.

The pricing strategy subsection should demonstrate how you intend to remain profitable while still offering competitive prices to your customers.

The sales & marketing plan should outline how you intend to reach out and acquire new customers, as well as retain existing ones with loyalty programs or special offers. 

The milestones subsection should outline what your company has achieved to date, and its main objectives for the years to come - along with dates so that everyone involved has clear expectations of when progress can be expected.

The risks and mitigants subsection should list the main risks that jeopardize the execution of your plan and explain what measures you have taken to minimize these. This is essential in order for investors or lenders to feel secure in investing in your venture.

Your import-export company may face a variety of risks. For example, the company could experience a sudden change in currency exchange rates, which could significantly affect the profitability of the business. Additionally, the company might experience delays in shipping times due to unexpected weather or other logistical issues, which could lead to customer dissatisfaction. It is important to be aware of these potential risks and to have strategies in place to mitigate them.

6. The operations section

The operations of your import-export company must be presented in detail in your business plan.

The first thing you should cover in this section is your staffing team, the main roles, and the overall recruitment plan to support the growth expected in your business plan. You should also outline the qualifications and experience necessary to fulfil each role, and how you intend to recruit (using job boards, referrals, or headhunters).

You should then state the operating hours of your import-export company - so that the reader can check the adequacy of your staffing levels - and any plans for varying opening times during peak season. Additionally, the plan should include details on how you will handle customer queries outside of normal operating hours.

The next part of this section should focus on the key assets and IP required to operate your business. If you depend on any licenses or trademarks, physical structures (equipment or property) or lease agreements, these should all go in there.

You could have key assets such as a fleet of trucks and a warehouse for storing goods. Additionally, the company might have intellectual property like a set of operational procedures that allow for efficient transport of goods or access to exclusive deals with suppliers that could give them a competitive advantage.

Finally, you should include a list of suppliers that you plan to work with and a breakdown of their services and main commercial terms (price, payment terms, contract duration, etc.). Investors are always keen to know if there is a particular reason why you have chosen to work with a specific supplier (higher-quality products or past relationships for example).

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of an import-export company business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my import-export company's business plan?

In this section, we will be reviewing the two main options for writing an import-export company business plan efficiently:

• Using specialized software,
• Outsourcing the drafting to the business plan writer.

Using an online business plan software for your import-export company's business plan

Using online business planning software is the most efficient and modern way to write an import-export company business plan.

There are several advantages to using specialized software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can easily track your actual financial performance against your financial forecast
• You can create scenarios to stress test your forecast's main assumptions
• You can easily update your forecast as time goes by to maintain visibility on future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your import-export company's business plan

Outsourcing your import-export company business plan to a business plan writer can also be a viable option.

Business plan writers are skilled in creating error-free business plans and accurate financial forecasts. Moreover, hiring a consultant can save you valuable time, allowing you to focus on day-to-day business operations.

However, it's essential to be aware that hiring business plan writers will be expensive, as you're not only paying for their time but also the software they use and their profit margin.

Based on experience, you should budget at least £1.5k ($2.0k) excluding tax for a comprehensive business plan, and more if you require changes after initial discussions with lenders or investors.

Also, exercise caution when seeking investment. Investors prefer their funds to be directed towards business growth rather than spent on consulting fees. Therefore, the amount you spend on business plan writing services and other consulting services should be insignificant compared to the amount raised.

Keep in mind that one drawback is that you usually don't own the business plan itself; you only receive the output, while the actual document is saved in the consultant's business planning software. This can make it challenging to update the document without retaining the consultant's services.

For these reasons, carefully consider outsourcing your import-export company business plan to a business plan writer, weighing the advantages and disadvantages of seeking outside assistance.

Why not create your import-export company's business plan using Word or Excel?

Using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write an import-export company business plan is a terrible idea.

For starters, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is very technical and requires both a strong grasp of accounting principles and solid skills in financial modelling.

As a result, it is unlikely anyone will trust your numbers unless - like us at The Business Plan Shop - you hold a degree in finance and accounting and have significant financial modelling experience in your past.

The second reason is that it is inefficient. Building forecasts on spreadsheets was the only option in the 1990s and early 2000s, nowadays technology has advanced and software can do it much faster and much more accurately.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Also, using software makes it easy to compare actuals vs. forecasts and maintain our forecasts up to date to maintain visibility on future cash flows - as we discussed earlier in this guide - whereas this is a pain to do with a spreadsheet.

That's for the forecast, but what about the written part of my import-export company business plan?

This part is less error-prone, but here also software brings tremendous gains in productivity:

• Word processors don't include instructions and examples for each part of your business plan
• Word processors don't update your numbers automatically when they change in your forecast
• Word processors don't handle the formatting for you

Overall, while Word or Excel may be viable options for creating an import-export company business plan for some entrepreneurs, it is by far not the best or most efficient solution.

• Using business plan software is a modern and cost-effective way of writing and maintaining business plans.
• A business plan is not a one-shot exercise as maintaining it current is the only way to keep visibility on your future cash flows.
• A business plan has 2 main parts: a financial forecast outlining the funding requirements of your import-export company and the expected growth, profits and cash flows for the next 3 to 5 years; and a written part which gives the reader the information needed to decide if they believe the forecast is achievable.

We hope that this in-depth guide met your expectations and that you now have a clear understanding of how to write your import-export company business plan. Do not hesitate to contact our friendly team if you have questions additional questions we haven't addressed here.

Also on The Business Plan Shop

• How to write a business plan to secure a bank loan?
• What is a business plan?
• Executive summary
• Key steps to write a business plan?
• Top mistakes to avoid in your business plan

Do you know entrepreneurs interested in starting or growing an import-export company? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

Create a convincing business plan

Assess the profitability of your business idea and create a persuasive business plan to pitch to investors

500,000+ entrepreneurs have already tried our solution - why not join them?

Not ready to try our on-line tool? Learn more about our solution here

Need some inspiration for your business plan?

Subscribe to The Business Plan Shop and gain access to our business plan template library.

Need a professional business plan? Discover our solution

Write your business plan with ease!

It's easy to create a professional business plan with The Business Plan Shop

Want to find out more before you try? Learn more about our solution here

Start a free trial and enjoy 3 months of Shopify for $1/month on select plans.

Business Tips

29 Apr 2024

Global Trade Made Easy: The Ultimate Guide on How to Start an Import Export Business

Did you realize that trading across borders produces trillions of dollars in revenue yearly, offering numerous opportunities for clever entrepreneurs? A vibrant world of global connections and potential riches awaits anyone involved in the import-export business.

Establishing an import-export business gives you access to a world of opportunities. You can reach a wide range of customers, provide distinctive goods, and form successful international alliances using it. Being able to handle international trade can significantly impact your company's success in the linked world of today.

We will explore the crucial processes and tactics for starting your own import-export company in this extensive book. This blog will provide you with the information and resources you need to succeed in the global marketplace, from comprehending the industrial environment to locating suppliers, traversing laws, and broadening your market reach.

Come discover the fascinating realm of import-export entrepreneurship with us on this amazing journey.

Table of Contents

What is an import-export business, benefits of starting an import-export business, types of import-export businesses, how to start an import-export business.

An import-export business purchases products or services from one nation and resells them in another. These companies facilitate the flow of commodities across borders by acting as middlemen between manufacturers and customers in other nations.

Big companies managing substantial volumes of international trade can be found managing import-export operations, as can small-scale firms like individuals obtaining unique things from the overseas market to sell locally.

These companies' ability to succeed frequently depends on things like comprehending consumer expectations, managing trade laws , setting up trustworthy supply chains, and cultivating strong bonds with customers and suppliers throughout the globe.

Import-export businesses offer a unique opportunity for foreign manufacturers to expand beyond local boundaries, allowing businesses to tap into a vast global market. This diversification reduces the risk of relying solely on one market or economy, reducing the impact of economic downturns or fluctuations in demand.

Import-export businesses can achieve higher profit margins by sourcing goods from cheaper regions and selling them in markets with higher prices. They also offer a diverse range of products, catering to various consumer preferences and market segments .

Scalability allows businesses to start small and gradually expand their market reach. These businesses also provide cultural exposure, fostering personal and professional growth. They also require creative problem-solving skills to overcome challenges and foster innovation .

Networking opportunities create valuable collaborations and partnerships. Import-export businesses contribute to economic development by facilitating the flow of goods, generating employment opportunities, and promoting international cooperation. If you want your business to be import-export friendly make sure your store supports different languages .

The commodities and services that import-export companies trade, along with their business strategies and target markets, might differ significantly. The following are some common import-export business examples:

• Product-based Import-Export: These companies deal with physical things including clothing, consumer electronics, machinery, food items, automotive components, and raw materials. They could provide a wide range of items or concentrate on particular industries.
• Import-Export companies that focus on trading services as opposed to physical products are known as service-based import-export companies. Consulting services, IT outsourcing, financial services, travel packages, educational initiatives, and more can all fall under this category.
• Wholesale Import-Export: Wholesale import-export businesses purchase goods in large quantities from manufacturers or suppliers and sell them to retailers, distributors, or other businesses. They often work in particular products or industry niches.
• Retail Import-Export: Businesses that purchase products from foreign vendors and resell them straight to customers via Internet retailers, physical retail locations, or other retail channels. They might concentrate on niche markets or cater to broader consumer preferences.
• Dropshipping: Businesses that assist the sale of items without maintaining inventory are known as dropshippers . They work alongside merchants who, on the company's behalf, transport goods straight to clients. Dropshippers that specialize in import-export usually purchase goods from foreign vendors and market them to consumers across the globe.
• Export Management Companies (EMCs): EMCs are experts in assisting domestic suppliers or manufacturers to increase their sales in international markets . They take care of a number of export-related tasks, such as market analysis, locating foreign buyers, logistics, paperwork, and compliance.
• Import/Export Trading Company: Trading companies serve as mediators for buyers and sellers internationally. They handle paperwork, set up shipping, negotiate terms, and facilitate transactions. Trading businesses could concentrate on particular markets or sectors.
• Trade House for Exports: Trade houses for exports acquire merchandise from various vendors and combine it for exportation to overseas markets. They could provide exporters with value-added services including finance, labeling, packing, and quality assurance.
• Import/Export Agent or Broker: These individuals act as middlemen between buyers and sellers, but they do not actually hold the items. They receive fees or commissions for bringing parties together to complete transactions. Export-import brokers may focus on particular sectors of the economy or areas of the world.
• E-commerce Import-Export: Via online markets, e-commerce platforms allow people and companies to purchase and sell goods globally. These platforms are used by import-export e-commerce companies to connect with suppliers and customers throughout the world.

These are only some examples; there are many more ways that import-export companies might operate depending on their industry, target market, business strategy, and value-added services provided.

Starting a business is one thing, but starting an import-export business requires a lot of time, effort, and attention.

Starting an Import-Export Business: A Step-by-Step Guide

• Conduct Market Research: Identify potential markets for products or services, and evaluate demand, competition, regulatory requirements, and cultural considerations.
• Choose Products or Services: Select goods based on market demand, profitability, and expertise.
• Research Suppliers and Buyers: Find reliable suppliers or manufacturers for imports and potential buyers or distributors for exports.
• Understand Legal and Regulatory Requirements: Familiarize with import-export regulations, customs procedures, tariffs, taxes, licensing, permits, and documentation requirements.
• Create a Business Plan: Outline objectives, target markets, competitive analysis, marketing strategies, sales projections, operational plan, and financial projections.
• Register Your Business: Choose a suitable legal structure for your business, register your business name, and obtain necessary licenses or permits.
• Establish Supply Chain and Logistics: Set up efficient processes to source products, manage inventory , handle shipping, and ensure timely delivery to customers.
• Arrange Financing: Determine startup capital requirements and secure financing through personal savings, loans, investors, or government grants.
• Develop Marketing and Sales Strategies: Create a marketing plan to promote your business and attract customers.
• Comply with Quality Standards and Regulations: Ensure products meet quality standards, safety regulations, labeling requirements, and other relevant certifications.
• Manage Risks and Challenges: Identify potential risks and challenges, implement risk management strategies, diversify your product portfolio, and stay informed about market trends.
• Build Relationships and Networks: Cultivate relationships with suppliers , buyers, shipping companies, customs officials, government agencies, and other stakeholders.

Research and Planning

Market research: identifying potential markets and products.

Market research is a critical tool for identifying potential markets and products for import-export businesses.

It involves understanding your interests and expertise, identifying market trends, evaluating demand, assessing competition, considering the regulatory environment, evaluating cultural factors, exploring market entry barriers, conducting a SWOT analysis, seeking feedback, and prioritizing markets and products. By assessing your interests, expertise, and industry knowledge, you can identify areas of growth, competition, profitability, and alignment with your business goals and resources.

To assess market entry barriers, conduct a SWOT analysis , gather feedback from potential customers, industry experts, suppliers, and other stakeholders, and prioritize markets and products that offer the most promising opportunities.

This will help you make informed decisions about which foreign markets to target and which products to trade, increasing the likelihood of success for your import-export venture.

By analyzing market trends, evaluating demand, assessing competition, and evaluating cultural factors, you can create a comprehensive strategy for your import-export business.

Creating a business plan for your import-export venture

An import-export venture's success and expansion depend heavily on having a thorough business plan. It should include a description of the company's goals, target markets, goods and services, and competitive advantages.

Along with analyzing rivals, it should also pinpoint marketing and sales strategies, operational plans, financial estimates, risk assessment, and an implementation schedule.

To guarantee long-term performance and adjust to changing market conditions, the plan must be reviewed and updated regularly. This detailed plan acts as the company's road map.

Legal requirements and regulations

An import-export business requires a thorough understanding of legal requirements and regulations, including business registration, licensing, customs and import-export regulations, product regulations, tariffs and duties, export controls and sanctions, intellectual property rights (IPR), contractual agreements, and legal counsel.

It is essential to register the business with the appropriate government authorities and obtain necessary business licenses, permits, and certifications. Familiarity with customs regulations and import-export procedures is crucial, as is understanding documentation requirements, tariff classifications, valuation methods, and customs clearance procedures.

Compliance with import-export regulations, trade agreements, sanctions, embargoes, and export controls imposed by other countries, and international bodies like the World Trade Organization (WTO) and the United Nations (UN) is also essential. Protecting intellectual property rights (IPR) is crucial, and ensuring compliance with copyright, trademark, and patent laws is essential.

Establishing clear contractual agreements with suppliers, buyers, distributors, and logistics partners is also essential. Legal counsel and compliance management practices are essential for navigating complex legal requirements and ensuring legal compliance in import-export operations.

Set Up Your Import-Export Business

Setting up your import-export business can start by choosing a business structure. Choosing the right business structure is crucial for an import-export business, as it impacts its legal, financial, and operational aspects. Common business structures include sole proprietorships, partnerships, limited liability companies ( LLCs ), corporations, and S corporations.

A sole proprietorship is the simplest and most common, offering advantages such as easy and inexpensive establishment, full control over business decisions, and simplified tax reporting.

Partnerships involve two or more individuals sharing ownership and management responsibilities, offering advantages like shared management and decision-making, access to additional capital, and pass-through taxation.

LLCs combine limited liability protection with flexibility and tax benefits but are more complex to establish and maintain. Corporations are separate legal entities owned by shareholders, managed by a board of directors, and operated by officers.

S corporations pass corporate income, losses, deductions, and credits through to shareholders for federal tax purposes, offering advantages like limited liability protection and flexibility in ownership and management.

Consult with legal, tax, and financial advisors to determine the best fit for your business goals and circumstances.

Import-Export Business Registration Guide

• Choose a unique, memorable business name that reflects your brand and resonates with your target market.
• Determine the most suitable legal structure for your business, such as a sole proprietorship , partnership, limited liability company (LLC), or corporation.
• Register your business name with the appropriate government authorities in your jurisdiction.
• Obtain necessary licenses and permits to operate an import-export business in your country and target markets.
• Register for taxes and obtain any tax identification numbers required by your government authorities.
• Open a separate business bank account for your import-export venture to keep your business finances separate from personal finances.
• Register for import-export documentation and certifications required by customs authorities in your country and target markets.
• Ensure that your import-export business complies with all relevant laws, regulations, and industry standards governing international trade.
• Maintain accurate and up-to-date business records for tax compliance, regulatory reporting, and business transparency.
• Regularly review and renew your business registrations, licenses, and permits to ensure ongoing compliance with regulatory requirements.

Setting up a supply chain and logistics

An efficient supply chain and logistics system is crucial for the success of an import-export business. To establish a robust system, follow these steps:

• Identify suppliers and partners: Research and evaluate potential suppliers based on factors like product quality, reliability, pricing, lead times, and ethical practices.
• Negotiate agreements and contracts: Establish sourcing strategies to optimize procurement and minimize costs.
• Ensure product quality and compliance : Implement quality control measures to meet regulatory requirements.
• Manage inventory: Develop inventory management strategies to optimize stock levels and meet customer demand.
• Choose appropriate transportation modes: Choose between air freight, ocean freight, road freight, rail freight, or a combination of modes based on specific requirements.
• Partner with reputable freight forwarders and carriers: Partner with them based on their expertise, network coverage, track record, and ability to provide competitive rates and reliable services.
• Optimize customs clearance: Streamline customs clearance procedures to expedite goods movement across borders.
• Implement warehouse and distribution facilities: Design warehouse layouts, storage systems, and inventory management processes to optimize space utilization and streamline operations.
• Continuously monitor and improve performance: Analyze key performance indicators (KPIs) to enhance supply chain agility, resilience, and customer satisfaction.

Finding Suppliers and Buyers

Sourcing products from suppliers.

Define your product requirements, investigate possible suppliers, assess their reliability, ask for quotes and samples, negotiate terms and conditions, carry out due diligence, build relationships with suppliers, complete supply agreements, put quality control measures in place, monitor supplier performance, diversify your supplier base, and remain up to date on market trends in order to source products efficiently.

By doing these actions, you can make sure that your import-export company offers premium goods at affordable rates, build solid connections with suppliers, and preserve your company's positive reputation.

Building relationships with suppliers

For the import and export sector to succeed and last, solid supplier relationships are essential.

Businesses must understand the needs of their suppliers, build personal relationships, communicate honestly and openly, build trust and reliability, provide feedback and recognition, work together to improve continuously, negotiate win-win agreements, and settle disputes amicably and quickly in order to foster these relationships.

Businesses can establish enduring connections with suppliers, guaranteeing seamless business transactions and cultivating a culture of continual improvement, by cultivating trust and cooperation. Businesses may build enduring partnerships and promote sustainable growth by cultivating a culture of respect and loyalty.

Businesses may create long-lasting relationships and a culture of continual improvement by putting these tactics into practice, which will ultimately lead to sustainable growth and success for their import-export company.

Negotiation

When negotiating with potential buyers, it's important to know their requirements and preferences, emphasize your unique selling proposition, be flexible and prepared, concentrate on win-win situations, negotiate terms and conditions, communicate, establish trust, and follow up with them after the transaction.

Businesses can maximize value creation for all stakeholders by customizing offers and value propositions to match their unique needs.

Negotiations and prospective commercial partnerships can go more smoothly if professionalism, integrity, and dependability are used to establish rapport and trust with possible purchasers.

By customizing their strategy to each buyer's requirements and preferences, companies can expand and seize new business opportunities.

Understand Customs and Regulations

Understanding Customs and Regulatory Regulations for Import-Export Business

Customs Regulations:

• Familiarize with import and export procedures in your country and target markets.
• Understand documentation requirements, customs clearance procedures, and regulatory compliance obligations.
• Research tariffs, customs duties, and taxes imposed on imported and exported goods.
• Understand customs valuation methods used to determine the value of imported goods for duty assessment.
• Classify products according to Harmonized System (HS) codes for customs clearance and accurate duty assessment.
• Prepare and submit required customs documentation accurately and on time.
• Consider hiring a customs broker or freight forwarder for assistance with customs clearance and compliance.
• Prepare for customs compliance audits conducted by customs authorities.

Regulatory Compliance:

• Ensure compliance with product standards, regulations, and safety requirements.
• Comply with sanitary and phytosanitary measures imposed by importing countries.
• Address technical trade barriers (TBT) related to product specifications, testing, and certification requirements.
• Protect intellectual property rights (IPR) and respect the IPR of others when importing and exporting goods.
• Comply with export controls and sanctions imposed by your country and international bodies.
• Research country-specific regulations and requirements imposed by your target markets.

Compliance Management:

Conduct risk assessments to identify potential customs and regulatory compliance risks.

Provide training and education to your import-export team on customs regulations, trade compliance, and regulatory requirements.

Implement processes for continuous monitoring and improvement.

Establish internal controls and documentation practices to ensure compliance with customs and regulatory requirements.

Engage with regulatory authorities to foster positive relationships and seek guidance when needed.

Dealing with customs procedures and documentation

For international trade to function, customs procedures are essential because they guarantee regulatory compliance and border protection and expedite the clearance of goods. Preparation and planning, classification of commodities, documentation needs, inspections and examinations, duty and tax payments, and post-clearance actions are some of these steps.

Commercial invoices, packing lists, bills of lading, certificates of origin, import/export licenses, and customs declarations are examples of common customs paperwork. Ensuring adherence to laws, precision, uniformity, prompt submission, cooperation with customs brokers, documentation and record-keeping, instruction and training, and interaction with customs authorities are all crucial.

To ensure compliance, it is necessary to get import/export licenses, obtain a certificate of origin, and keep track of all customs documentation.

Import-export companies can successfully manage customs procedures by being aware of changes to customs laws and consulting experts.

Ensuring compliance with trade laws

Prioritizing compliance to trade laws and regulations will help you reduce legal risks, gain the confidence of regulatory bodies, and uphold your import-export company's reputation for honesty and dependability.

To guarantee your company's long-term success, stay up to date on changes to trade regulations, get professional assistance when necessary, and invest in compliance management.

Manage Payments and Financing

International trade payment methods overview.

Cash in Advance: Buyer pays seller in advance before goods are shipped or services are provided

• Advantages: Assures payment before fulfillment, minimizes risk of non-payment.
• Disadvantages: Requires upfront payment, may be perceived as risky, limits flexibility, and may result in higher costs.

Letter of Credit (L/C): A financial instrument issued by a bank on behalf of the buyer, guarantees payment upon presentation of specified documents and compliance with L/C terms.

• Disadvantages: Can be complex and costly to establish and administer, requires strict compliance with L/C terms, may delay payment or result in discrepancies.

Documentary Collection: Seller ships goods and presents shipping documents to their bank, forwarding them to the buyer's bank for payment or acceptance.

• Advantages: Offers more flexibility than an L/C while still providing security to both parties.
• Disadvantages: Exposes the seller to the risk of non-payment if the buyer fails to pay as agreed.

Consignment: Seller ships goods to the buyer but retains ownership of import goods until the goods are sold by the buyer, who then pays the seller a predetermined percentage of the sale price.

Payment Terms Negotiation: Buyers and sellers negotiate payment terms based on mutual agreement, providing flexibility to tailor payment terms.

• Considerations: Risk Allocation, Costs and Fees, Relationship and Trust, and Legal and Regulatory Requirements.

Managing currency exchange and risks

For foreign trade, payment options include consignment, documentary collection, Letters of Credit (L/C), cash in advance, and payment terms negotiation. By assuring payment before fulfillment, cash in advance reduces the chance of non-payment.

It might be seen as dangerous, though, as money is required upfront. Letters of Credit are expensive and complicated; documentary collecting is more adaptable. Shipments to buyers are made under consignment, which means ownership is held until the products are sold.

Financing options for import-export businesses

Payment is a crucial aspect of import-export businesses, enabling them to purchase inventory, cover production costs, manage cash flow, and expand into new markets. Common financing options include trade finance, such as Letter of Credit (L/C), bank guarantees, trade credit insurance, accounts receivable financing, inventory financing, and revolving lines of credit.

Export financing is provided by Export-Import Bank (Ex-Im Bank) loans, export factoring, and export working capital programs. Alternative financing options include peer-to-peer lending, crowdfunding, and supplier financing.

To determine the most cost-effective solution, businesses should evaluate costs, fees, and interest rates, assess risks and benefits, maintain good creditworthiness, and ensure compliance with applicable laws, regulations, and contractual obligations.

By choosing the most suitable financing options, import-export businesses can access the capital needed to support international trade operations, seize market opportunities, and achieve business growth and success.

By considering these financing options, businesses can access the capital needed to support their international trade operations, seize market opportunities, and achieve business growth and success.

Market and Selling Your Products

An import-export company must have an effective marketing plan. To do this, you must perform market research, create a unique selling proposition, establish marketing goals, divide the market, create a brand identity, establish an internet presence, and use conventional advertising techniques.

Another important component of this strategy is content marketing. It entails producing informative material for the sector, including blog entries, articles, infographics, and videos. Managing consumer contacts and fostering connections also require the use of customer relationship management or CRM.

Target market growth can be accelerated by regularly adjusting the marketing plan in response to input and performance information. Import-export companies can reach their target markets and efficiently market their products by employing a complete marketing strategy well.

Using internet marketplaces such as Alibaba, Amazon Global, eBay, and Etsy is a good way to market products to customers who live abroad.

Optimizing your website for foreign traffic, making use of international marketplaces, creating marketing messages that speak to various markets, interacting on social media with audiences from around the world, providing competitive shipping and payment options, offering helpful customer service, and tracking results to adjust tactics.

Utilizing these internet channels will help you reach a wider audience and effectively market your goods to customers throughout the world.

Handle Logistics and Shipping

Options like Full Container Load (FCL) and Less than Container Load (LCL) are available for shipping huge amounts of cargo over vast distances via ocean freight.

Air cargo is more cost-effective but speedier; it's ideal for valuable or urgent products. Road freight gives accessibility and flexibility, whereas rail freight strikes a compromise between speed and cost.

Multiple modalities are combined in multimodal transportation to provide end-to-end delivery. For supply chain processes to be optimized and commodities to be delivered effectively, an understanding of logistics and shipping techniques is essential.

To guarantee prompt delivery and client satisfaction, import-export companies must manage their warehousing and transportation operations effectively. This entails streamlining operations, putting real-time tracking into place, route optimization, and effective warehousing techniques in place.

Collaboration, quality control, and inventory management techniques are also crucial. To resolve issues and enhance procedures, regular feedback and communication are essential. To increase competitiveness and success in the global market, one must constantly improve and adapt to industry trends and best practices.

Kickstart Your Import-Export Journey!

The process of initiating an import-export enterprise encompasses various stages such as conducting market research, adhering to legal and regulatory requirements, choosing a product, establishing relationships with suppliers and buyers, managing logistics and transportation, financial planning, devising a market entry strategy, managing risks, and ensuring compliance with documentation. By concentrating on these essentials, you may lay a solid basis for your professional success.

Following your passion, seizing opportunities, being resilient, learning new skills constantly, forming relationships, starting small, dream big, embracing innovation, putting customer pleasure first, acknowledging accomplishments, and never giving up are all necessary for success in the import-export sector.

To be competitive, stay focused on your passion, adjust to market movements, welcome innovation, and be patient, persistent, and committed to your goals. Recall that your tenacity and enthusiasm will lead you to achievement.

Here are some resources that aspiring import-export entrepreneurs can explore for further learning and support:

1. Government Agencies and Trade Associations:

Check with government agencies that import export industry such as the U.S. Small Business Administration (SBA), Export-Import Bank of the United States (EXIM), and U.S. Commercial Service for guidance, resources, and assistance with international trade.

Explore trade associations and chambers of commerce related to your industry or target markets. These organizations often provide valuable networking opportunities, educational events, and trade missions.

2. Online Courses and Training Programs:

Platforms like Coursera, Udemy, and LinkedIn Learning offer online courses on international trade, import-export management, customs regulations, and global supply chain logistics.

Look for specialized programs and certifications from institutions such as the International Chamber of Commerce (ICC), World Trade Organization (WTO), and Institute of Export & International Trade (IOE&IT).

3. Books and Publications:

Expand your knowledge with books on import-export business, global trade, and international business management. Some recommended titles include "Exporting: The Definitive Guide to Selling Abroad Profitably" by Laurel J. Delaney and "Global Marketing Management" by Warren J. Keegan and Mark C. Green.

Stay updated with industry news, trends, and insights through our trade publications, like International Trade Today, Global Trade Magazine, and World Trade Organization publications.

4. Online Resources and Websites:

Explore online resources such as Export.gov, Trade.gov, and TradeReady for guides, articles, tools, and market research reports related to international trade.

Utilize online trade portals and marketplaces like Alibaba, Global Sources, and TradeKey to connect with suppliers, buyers, and business partners worldwide.

5. Trade Shows and Conferences:

Attend trade shows, exhibitions, and conferences related to your industry or target markets. These events offer opportunities to network with industry professionals, learn about new products and trends, and explore potential business partnerships.

Look for trade shows organized by organizations like the U.S. Commercial Service, Hannover Fairs, and Reed Exhibitions.

6. Mentorship and Networking:

Seek mentorship from experienced import-export entrepreneurs, industry professionals, or business advisors who can provide guidance, insights, and support.

Join networking groups, forums, and online communities focused on international trade, such as LinkedIn groups, Reddit communities, and industry-specific forums.

7. Consulting Services and Professional Advisors:

Consider hiring consultants, freight forwarders, customs brokers, and other professionals with expertise in international trade to assist with specific aspects of your import-export business.

Engage with legal advisors, accountants, and financial consultants to ensure compliance with regulations and manage the financial aspects of your business effectively.

By leveraging these resources, aspiring import-export entrepreneurs can acquire valuable knowledge, skills, and support to navigate the complexities of international trade and build successful import export business profitable businesses in the global marketplace.

Diane Eunice Narciso

Diane Eunice Narciso is a content marketer, strategist, and writer who's skilled and passionate about marketing, social media, eCommerce, etc. And is also an expert in sales and business development nurturing strategic partnerships and collaborations.

Similar posts

What Is Product Returns Management? (+ Best Practices)

Trisha Ballesteros

B2B eCommerce Marketing: Top 7 Strategies To Maximize Your Growth In 2024

Ricky Hayes

Branding for Startups: 7 Tips On How To Build Your Brand From Scratch

Small Business Trends

65 innovative import export business ideas for small businesses.

Table of Contents

Understanding the Basics of the Import and Export Business

What is an import business, what is an export business, how to start your own import-export business, choosing the right import business ideas, selecting profitable export business ideas, 65 innovative import-export business ideas, 1. importing fine teas, 2. exporting handmade jewelry, 3. importing specialty coffee beans, 4. exporting organic skincare products, 5. importing gourmet cheeses, 6. exporting artisanal chocolates, 7. importing premium olive oil, 8. exporting custom furniture, 9. importing exotic spices, 10. exporting local artworks, 11. importing luxury textiles, 12. exporting craft beers, 13. importing unique wines, 14. exporting homemade sauces, 15. importing fashionable eyewear, 16. exporting leather goods, 17. importing electronic gadgets, 18. exporting musical instruments, 19. importing designer handbags, 20. exporting eco-friendly products, 21. importing handcrafted ceramics, 22. exporting digital software, 23. importing antique furniture, 24. exporting fitness equipment, 25. importing natural sweeteners, 26. exporting e-books, 27. importing innovative toys, 28. exporting 3d-printed items, 29. importing health supplements, 30. exporting virtual reality devices, 31. importing fresh fruits, 32. exporting dairy products, 33. importing luxury watches, 34. exporting educational materials, 35. importing traditional crafts, 36. exporting diy kits, 37. importing plant-based products, 38. exporting travel gear, 39. importing designer clothes, 40. exporting photography equipment, 41. importing high-end cosmetics, 42. exporting pet supplies, 43. importing quality footwear, 44. exporting kitchen gadgets, 45. importing eco-friendly fabrics, 46. exporting homemade candles, 47. importing quality bed linens, 48. exporting organic seeds, 49. importing gourmet popcorn, 50. exporting craft spirits, 51. importing innovative lighting, 52. exporting board games, 53. importing smart home devices, 54. exporting handmade soap, 55. importing specialty rice, 56. exporting craft distilled spirits, 57. importing exotic fruit preserves, 58. exporting locally sourced honey, 59. importing traditional pottery and ceramics, 60. exporting high-quality nuts and seeds, 61. importing specialty tea blends, 62. exporting artisanal baked goods, 63. importing handwoven baskets and textiles, 64. exporting award-winning cheeses, 65. importing exotic spices and herbs, what is the most profitable import-export business, how can i start my own import business.

Navigating International Trade as an Export Company

Faqs: import-export business ideas, what is a good export business idea, what do i need to know about the exporting business, how can i make my import business more profitable, what are some unique export business ideas, which import and export business is most profitable, what is the best product for import and export, is the import business profitable, is the export business profitable, what factors determine the best import-export business, what are the risks associated with the import-export business, can you make money from importing.

How to Develop an Import and Export Business Plan

• Import/Export Business
• Retail Small Business
• Restauranting
• Real Estate
• Nonprofit Organizations
• Freelancing & Consulting
• Food & Beverage
• Event Planning
• Construction
• Operations & Success
• Becoming an Owner

Laurel Delaney is the founder and president of Global Trade Source, Ltd. She is also the author of three books on exporting.

An import/export business plan is important for defining your company's present status and internal goals and commitment, but it is also required if you plan to measure results.

Where do you start? Begin by adopting the skills, interests, and resources you already have. Then, learn about importing/exporting the hard way—by doing it—but first, you must have the basics in place: time, nerve, imagination, capital, energy, knowledge, and determination. If you have these, you're halfway up the hill. If you want to reach the top, you should implement the following action plan. 

Export Business Plan Sample

• Launch a website or blog that provides great content about your product or service offerings! How else will cross-border customers and suppliers find you?
• Conduct detailed market research (study business climate) to determine if there is a need for your product or service. This measure will also alert you to possible barriers to entering your target market.
• Package your product or service so one can see that yours is notably different from that of others. If you think there are no competitors, you didn't research enough. Keep digging.
• Size your product or service according to the needs of the foreign market. In other words, listen to your customers! If all your customers tell you your offering is too large, then size it to their liking. If you give too many choices, it can also be confusing.
• Size the market you are entering. Any major advertising agency or market research company in the foreign country where you wish to do business can make market predictions.
• Participate in industry-wide trade shows. This is a uniquely effective way to contact international customers, especially if you have a difficult product to sell or a product that a customer needs to actually see. Look for a listing of exhibitions held in markets worldwide.
• Know the basics about your product or service when customers inquire and respond swiftly with accurate answers. If it's a product, inform the customer about production capacities, production facilities, product quality, supply chain timing, packaging, transportation, and price. If it's a service, describe your area of special expertise (for example, a global marketing communications program), clients served, turn-around time, applicable fees, credentials, and any other important background information.
• Visit customers regularly in person, who are involved in your business transactions or at the very least, conduct Skype calls to connect virtually. Personalize your relationships and be prepared to yield and compromise when needed.
• Capitalize on cost-effective sales lead generation programs. Generating sales leads is a challenge for most businesses, but it becomes even more complicated when you are trying to win new business globally due to language, customs, and cultural differences that also must be taken into account. If you have an opportunity to place ads on several different social media and networking forums (Facebook, Google+ or Linked In) that effectively reach your target market, you should consider taking advantage of it. Same holds true for search engine (Google and Bing) ads. These programs are cost effective and they do the global marketing work for you.

Remember, a plan is just a plan. It is your and your team's responsibility to execute the plan and, at the same time, promote your efforts . 

• Websites to Help Build an Import/Export Business
• How to Find Overseas Customers for Your Import/Export Business
• How To Start An Import/Export Business
• Brazil’s Opportunity for Overseas Growth
• Top Four Global Business Intelligence Companies
• Export Potential in Indonesia
• How Technology Helps Businesses Go Global
• How to Become a Middleman for Imports and Exports
• What You Need to Know About Insurance Coverage for Export Shipments
• Common Pitfalls With Importing and Exporting
• 11 Questions a Logistics Specialist Needs to Ask
• Sample Manufacturer Script for Product Pitches
• How to Develop an Export Marketing Plan
• How to Find Importing Wholesalers for Your Product Line Overseas
• Direct Exporting Advantages and Disadvantages
• The Advantages and Disadvantages of Indirect Exporting

An official website of the United States government

Here’s how you know

Official websites use .gov A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS A lock ( Lock Locked padlock ) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.

Develop your export plan

Talk to the experts.

The U.S. Small Business Administration's (SBA) District Offices and local Resource Partners deliver SBA programs and services nationwide. Contact a local business counseling center to make an appointment for personalized one-on-one assistance with your small business plans and training.

U.S. Export Assistance Centers (USEACs)  can help you develop an exporting strategy. Each center is staffed by professionals from public and private organizations with experience in assisting small- and medium-sized businesses to enter and succeed in the global marketplace.

Small Business Development Centers (SBDCs)  are another great resource. SBDCs are hosted by leading universities and state economic development agencies and partially funded through a partnership with SBA. Their advisors offer free business consulting and low-cost training services.

The  International Trade Hotline can help U.S. small businesses facing barriers in accessing international markets or seeking referrals to SBA and U.S. trade government programs. Discover the small business benefits of U.S. trade agreements and assistance going global. Contact the toll-free trade hotline at 855-722-4877 or reach out by email at  [email protected] .

The following SBA and other federal resources provide additional help with international sales:

• SBA Women’s Business Centers
• SBA Veterans Business Outreach Centers
• SBA Community Navigators
• USDA Market Access Program (MAP)

Start developing your export plan

Whether you are starting to trade overseas, or you are looking to expand your global sales, consider SBA and SBA’s Resource Partners for business counseling. We can help connect you to market research as you develop your  export plan . SBA’s Small Business Development Centers offers business counselors who can review your business plan and provide market data and export resources. 

You can also learn more about exporting and developing an export plan from SBA Office of International Trade’s Learn to Trade webinar series: Exporting 101 and Develop an Effective Export Plan .

Additionally, SBA’s ASCENT online learning platform includes a “Growing Globally” journey, which provides six on-demand modules to help design your international trade strategy. 

Business registration and research

If you are just starting out globally, SBA's Business Guide  provides advice on how to start and  register your business  and how to  hire and manage employees .

SBA’s  Office of International Trade (OIT)  is your first point of contact for trade-related resources and referrals to other government agencies who provide valuable small business trade information.  

There are many resources available to help you research where to target global growth, including:

• The Census Bureau’s  Global Market Finder
• The International Trade Administration’s  Market Diversification Tool

SBA’s federal partners, including the  International Trade Administration , also offer a wealth of resources tailored for businesses that are starting to trade or want to expand.  Discover which federal resources can be combined with SBA counseling and assistance, such as:

• Services to promote and expand your business   
• Country commercial guides
• Global trade events
• USDA trade resources

Competitiveness

Developing a strong international business strategy based on data can help your business grow faster.  Explore the resources of industry teams available from the U.S. Department of Commerce’s International Trade Administration. 

Take a step further and explore how your business fits within  industry clusters  and regional business environments in the United States and abroad.

To increase your competitiveness and resilience, the U.S. Department of Commerce’s  MEP Supplier Scouting program connects you to contract manufacturers and new suppliers to help meet rules of origin for free trade agreement eligibility.

Stay up to date on trade and investment events by visiting:

• US Trade and Development Agency Reverse Trade Missions
• International Trade Administration’s Industry Events
• International Trade Administration’s Select USA
• Americas Competitiveness Exchange

Find international customers and partners

SBA Resource Partners and your local U.S. Export Assistance Center can connect you to services to help identify foreign buyers.

Through the  International Trade Administration , U.S. small businesses can access for a fee customized market research, an initial assessment of the market potential of a product or service in a target market, matchmaking services including virtual introductions, in-country promotion services, and due diligence assistance to determine suitability of foreign parties and companies.

Trade delegations and investment

Small businesses can follow and reach out to the  U.S. Trade and Development Agency ,  SelectUSA , the International Visitor Leadership program, and foreign embassies and consulates to discover opportunities to connect with foreign traders and investors closer to home or virtually.

For information on outbound investment in development financing and insurance, visit the  U.S. International Development Finance Corporation . State Trade Expansion Program (STEP)

STEP  provides financial awards to state and territory governments to help small businesses with trade expansion. Most states receive STEP support.  Find out if your state does , then contact your local office to learn more.

Get smart on how to finance and insure your exports

Exporters and aspiring exporters often find it is harder to get loans for things like day-to-day operations, advance orders with suppliers, and refinancing for existing debts related to international buyers. That’s why SBA created programs to make it easier to serve small business customers by providing lenders up to a 90% guaranty on export loans. SBA has a suite of three export loan guarantee programs:

Export Express lenders  can directly underwrite a loan without getting prior approval from SBA, allowing you to get capital quickly. Loans are typically approved within 36 hours and can be up to $500,000.

SBA export lenders also offer  Export Working Capital loans , which allow small business owners to apply for loans in advance of finalizing an export sale or contract, giving exporters greater flexibility in negotiating export payment terms. These loans can be up to $5 million, and the turnaround time is usually five to 10 business days.

Additionally, small businesses can apply for  International Trade loans  for help entering international markets and making investments to compete with other foreign sellers globally. These loans offer a combination of fixed asset, working capital financing, and debt refinancing with SBA’s maximum guaranty of 90% on the total loan amount. The maximum loan is $5 million in total financing.

Should you need one, SBA can also help you  get a surety bond  from an authorized agent.

If you are looking to learn more about SBA export loan programs, contact your local  SBA Export Finance Manager  for trade finance counseling and referrals or apply directly at a  participating export lender .

Additionally, the U.S. Import Export Bank (EXIM) offers multi-buyer credit insurance that protects an exporter’s accounts receivable and provides significant benefits. Often used in tandem with SBA’s products, the protection of an EXIM insurance policy equips businesses with the confidence necessary to enter new markets and chart a path forward with margins that they can depend on. To learn more about trade finance, please review the Trade Finance Guide: A Quick Reference for U.S. Exporters , which explains the basics of trade finance, including terminology, trade financing practices, and government assistance.

Learn more about federal trade financing, insurance, and investment financing from SBA federal partners:

• Export-Import Bank Finance Solutions for Small Businesses
• Export-Import Bank Export Credit Insurance
• USDA Export Credit Guarantee Program (GSM-102)
• U.S. International Development Finance Corporation

Protect your intellectual property internationally

When selling internationally, it is important to protect the authenticity of your products and brands abroad. Intellectual property rights are unique to each country. Your first step is to register with  USPTO  or the  Copyright Office . This will domestically protect your intellectual property in the United States and you can then  record trademarks and copyrights  with U.S. Customs and Border Protection. At the same time and within applicable deadlines, you should consider where to apply to register your rights in other countries.

International treaties, like the  Patent Cooperation Treaty ,  Madrid Protocol  and the  Hague Agreement , may be helpful in meeting deadlines and filing for rights in several countries. Learn more about these agreements and taking proactive steps internationally from SBA OIT’s Learn to Trade: Protecting Your Intellectual Property in Trade video.

The USPTO Contact Center helps with referrals for legal assistance through domestic  patent application preparation  and information about reduced domestic and international USPTO fees for U.S. small business.

Learn more at  Stop Fakes  or  USPTO , or call 800-786-9199 for answers to questions about how to secure patents and trademarks in the United States. The U.S. Copyright Office uniquely provides answers and registration information on  copyright registration and protection .

Explore digital trade and e-commerce

Every day, more and more people around the world go online for the first time. Many of these people are potential customers, looking for quality products and services. E-commerce allows you to increase your brand awareness; conduct business 24 hours a day, seven days a week; and utilize data and technology to tailor your marketing strategy.

If you are beginning to sell online or want to incorporate it more into your business plan, consider SBA business counseling services and training. SCORE offers volunteer mentors skilled in social media marketing and e-commerce. Additionally, STEP awards can be utilized for internationalizing, translating, or optimizing your website for international sales. These actions can help you ensure your business and products:

• Appear in international searches in target markets
• Are mobile-friendly
• Are able to provide options for delivery
• Are able to calculate total delivery costs, tariffs and any VAT fees
• Provide digital payment options

When looking to modernize your e-commerce international approach, the International Trade Administration’s  E-commerce Innovation Lab  offers information on e-commerce channels and how to find and reach potential overseas clients. When importing or exporting e-commerce purchases no matter how small your package,  ensure that your business is compliant  with all the applicable laws in the United States or the destination country.

SBA's fact sheet Increase Your Online Sales in the Global Marketplace: E-commerce and Digital Opportunities for Businesses  summarizes the key resources available across federal agencies to help small businesses explore e-commerce and digital trade.

International shipping

Once you have decided when and where to start trading, it's important that you consider the logistics of the process:

• Importing and Exporting Business Samples
• Find a Licensed Freight Forwarder (Ocean Transportation Intermediaries List)

The International Trade Administration provides a helpful toolkit with  12 Export Solutions , including information on shipping and logistics. For ocean shipping, the  Federal Maritime Commission  provides a list of bonded ocean transportation intermediaries for individual or consolidated shipments. Express courier services are also options for smaller shipments and products that must arrive quickly.

Whatever online platforms you use for e-commerce, explore what delivery options the customer can select. Regardless of the mode of delivery for small packages, be sure to explore whether your shipment is eligible for any minimum threshold programs — and that you can prove it meets those program requirements — and whether a Value Added Tax (VAT) will be required for the customer to receive your goods.

Office of International Trade Hotline

Contact the office of international trade hotline.

For additional help, please contact SBA’s Office of International Trade Hotline: 855-722-4877 or [email protected].

Import/Export Business Plan

It is a fact that open economies do not have enough resources to meet the high demand of goods for their citizens. That is the reason why not only the national government but also private institutions import from other countries to make sure the demand is met and the supply of goods is replenished on a regular basis. You may also see business plan outline with examples .

If you’re planning to export or even import goods for your business, then you first need to create a business plan . Listed below are some import/export business plan examples which will be handy for your business.

Import Export Business Plan Example

• Google Docs

Size: A4, US

Size: 228 KB

Import/Export Business Plan Thesis

Size: 681 KB

Import, Export, and Car Trading Business Plan

Size: 492 KB

Tips in Creating a Business Plan

Listed below are the tips when creating a business plan. Take note that the tips provided below are not only for an import/export business plan but for other types of business plans as well.

1. Create an executive summary

A business plan is mostly created with the purpose of investment. A business plan is not formulated just to be read by the individuals within the company. The actual contents of a business plan contains confidential industry and competitor information, in which these information are presented to investors, who will be aiming to invest in the company.

It is crucial that an executive summary should be well-written as possible investors will not be reading the entire business plan. Unfortunately, investors don’t have the time to read the entire plan, so make sure important details are laid out in the executive summary. Aside from placing their focus on the executive summary, they will also be browsing through the marketing and finance sections as important information can also be found here.

2. Focus on marketing

One of the key subsections of a business plan is the marketing plan . This subsection of a business plan is one of the most important as it does not only tackle the advertising and promotion strategies of the business but also introduces and analyzes the product and how it benefits customers.

As previously mentioned, marketing begins with the general analysis of the product before manufacturing even begins. There are numerous analysis tools available which are also being used by different companies around the world. Just choose which ones are applicable to your business.

The marketing plan is not only limited to product analysis but general information such as product specification should also be listed to provide clear and specific information for investors.

3. Focus on creating financial forecasts as well

Another key subsection of a simple business plan is the finance or financial forecasts plan. Some investors decide to take a further look at financial forecasts compared to the executive summary and general marketing plan . This is because investors are looking at gaining something from their investment, and not just the initial funds they invested in the company.

Financial forecasts are not usually short-term forecasts, but long-term—typically in a span of three to five years. Normally, investment is not recovered after one year, especially for large businesses with a large number of assets. As long as there is an upward trend of revenues and profits in the forecasts and external factors are analyzed, then the investor will be considering to invest. You may also see business plan guidelines examples .

4. Review and revise

Probably the most forgotten tip not only for a general business plan but all types of business documents as well. Constantly reviewing and revising the business plan is necessary for it to be effective. You never know if there are additional data or information that need to be included in the business plan that will be vital for investors in their decision to invest in your business or not.

Never rush in creating the basic business plan , unless you and your team have been slacking off and delaying to create the business plan. Additionally, a final review or revision should pass through the management team since they are in a better position to analyze the business plan.

Building an Import/Export Business Example

Importing/Exporting Business Guide Example

Chinese Import/Export Service Company E-Marketing Plan Example

The World’s Top Importers and Exporters (2016 data)

Germany is the top automobile and vehicle parts exporter in the world, thanks to its top-quality and classic homemade brands such as BMW, Audi, Mercedes-Benz, and Porsche. On the other side of the coin, the United States is the world’s top importer of automobiles as well as vehicle parts. You may also see network marketing business plan examples .

Hong Kong is the world’s top exporter of integrated circuits while China is the word’s top importer.

China is the world’s top exporter of consumer products such as computers, telephone products, and broadcasting equipment. China is the home of brands such as Lenovo, ASUS, Acer, Haier, Hasee, Xiaomi, ZTE, and Alcatel, to name a few. The USA meanwhile is the top importer for all three products. You may also like bookkeeping business plan examples .

The USA is the world’s top exporter and importer of refined petroleum. Exxon Mobil and Chevron, two of the biggest gas companies in the world are US-based. On the other hand, Russia is the world’s top exporter of crude petroleum while China is the world’s top importer. Gazprom, LukOil, and Rosneft are all based in Russia. You may also check out hotel business plan examples .

Minerals and exquisite items such as gold, diamonds, and jewelry are exported most by Switzerland, India, and China respectively. The top importers are Switzerland, the United States, and Hong Kong respectively.

France is the world’s biggest aircraft manufacturer, with China being the world’s top importer. Airbus (commercial aircrafts) and Dassault Aviation (military aircrafts) both hail from France.

British Columbia Import/Export Business Guide Example

Size: 237 KB

Import Business Plan Example

Size: 21 KB

International Export Business Plan Example

We hope you found this article to be informative as you will be creating your own import/export business plan .

Text prompt

• Instructive
• Professional

Create a study plan for final exams in high school

Develop a project timeline for a middle school science fair.

• OUR COURSES
• FIND ME THE BUYERS

How to make export-import business plan

If you intend to start or run an import-export business by yourself, you must plan your business. A good export-import business plan will not only determine the success of your business but also helps you maintain focus after success.

Making an export-import business plan is not as difficult as you think. It includes 2 main phases. To make a completed plan, first, you need to know the industry in which you are involved, this means comprehensive research, analyze and conclusions making.

Secondly, you need to determine what to accomplish with your plan (goals) and how you will execute that plan. Finally, you should draft an export-import business plan that is concise, complete, and comprehensive.

We will explore in detail, the step by step planning process below. But first, we will learn what an export-import business plan is and why do we need it in our export-import business.

1. What is an export-import business plan

A business plan is an important management tool for export-import companies, managers and entrepreneurs. It includes all information, strategies, and tactics for achieving the company goals.

It gives the business a clear orientation on import and export business activities and shows where to put efforts to. Export-import business plan can be created after doing the research and analysis of the industry, competitors, customers, juridical environment, political environment, and other aspects that directly or indirectly have an effect on your business.

Even if you have a small export-import business or you operate as an export-import agent , you should also have your own plan.

So why do you need an export-import business plan?

The export-import business plan helps you make the right decisions in your business and helps you quickly grasp the overall process. It gives you goals and directions, where you are going.

It will save you time and money. Business plan has been done, based on the previous analysis of the relevant factors and conditions, this ensures, the decisions you make in your business are optimal. Those, who are making decisions blindly are risking to make costly mistakes.

A business plan for export-import business can be an important tool, to get you financing. Sometimes investors, partners and potential clients will assess the quality of your business through a complete plan, so it’s important to seriously develop a smart, perfect plan.

Analyze is always part of the business planning. Sometimes, doing the analysis for your planned export-import business can turn out, that the originally planned business idea is economically not viable. In this case, a business plan or planning process can save you from future possible losses.

To make a complete plan, let’s first learn about the content of the export-import business plan.

2. The content of the export-import business plan

1. project summary.

The project summary can act as an independent document, including the highlights of your business plan. In fact, many investors only ask to see a project summary when they are evaluating your business.

In the business plan summary, only the most important elements should be highlighted. Such as company main purpose/mission, main activities, products,  projected financial goals and figures, including the investment needs. Also, the main competitive advantage and UPS (unique selling point) should be pointed out there.

TIP : In the summary, at the top of the page, right below your export- import business name, write a sentence about your business. The sentence about what business you are going to do. This can be a slogan or sentence that summarizes the export- import business activities and goals of what you are planning to achieve.

NB! The summary of the export/import business plan should be made as the last part!

2. Company introduction

In this section, you present the information such as business registration information, export-import business name , business structure, organogram, types of licenses, the address of the office (including rent information and equipment), website address , and social media channels, etc.

Also, it is important (for investors especially) to have information about the founder(s) and key persons in the company. In your export import business plan, you can include the CV,s of the key persons.

3. Products and services description

The export-import business is a product-centric business. That’s why this is the core part of a business. You need to mention exactly what products and/or services you are going to import and/or export or otherwise deal with.

Product descriptions should include

• Product specification and the description of its usages.
• What is special about your product or service.
• W hich are the differences and unique selling points compared to the competitor’s products in the market?
• The selling prices on the market, which you are targeting and how these will be in the next 5 years.
• What are the purchasing or manufacturing prices for these products and how these will be in the next 5 years?
• Predictions for supply and demand relationship in the future.
• Other aspects, factors regarding your products ( example the quality standards).

4. Marketing plan

This is a very important part of the export – import business plan. Probably most important, as it will generate sales for your exim business .

If you are working with a team, the marketing plan will help clarify the goals and common points.

When you have a specific product, you need to plan marketing, promotion, distribution, shipping method, and sales to draw customers for that product.

The import export business marketing plan will be about the activities, which will help to sell products to domestic and oversea markets

Which channels will you use to boost your product sales? You have to describe, how to adapt your product to each market-specific demand. How to reach potential clients? What is the competitive advantage, you are pointing out when marketing your product(s)?

Read also : How to find international buyers for your goods.

5. Analyze the market and competitors

This part and the conclusions you are getting out from here will be a foundation for your export-import business marketing plan. A comprehensive analysis of the market, industry, competitors is needed, including also not-direct stakeholders in the export- import industry, which includes regulators and government.

This section will help you understand all the surrounding elements: the market you are targeting, the target country, your target audience, your competitors, before starting exporting/importing the products.

6. Financial draft

Point out the outstanding aspects of your financial plan, including a chart that shows your expected revenue, expenses and profits and investment needs. What is your next 5-year investment plan (where you will invest), what government fees are required, when they are spent, when they are collected, etc. All this information should be included in a financial plan.

You can also use this part, to explain more about your export-import business model to your clients, partners or investors, if there is a need.

When estimating the growth of your export-import business, your assumptions should be based on comprehensive industry research, combined with a competitive situation analyze. Very important is to analyze and bring out, how quickly your export/import business can produce positive cash flow and when you will reach the break-even point.

If you have difficulty drafting financial statements for at least 5 years, you can ask a qualified professional or knowledgeable person do help you.

The management of cash flow in business is very important. If you do not know the reasonable allocation, you will not offset the loss.

Suggested reading : Case study- importing from China and selling to Europe.

7. Management plan

You need to think carefully about the processes of your export-import business. Write as many details as possible, the tasks to be done during the day, week or month and year.

Bringing out all the processes, operations and related resources in the business and organizing these in an optimal way, is the goal of the management plan.

Especially, put attention to risk management as a part of the management plan.

Risks and possible failures in the business are all related to the processes of your business. In this part, you should assess the risks and develop a risk management strategy to ensure that during the execution, the business has the lowest error margin possible.

Ask yourself the following questions:

• What are critical operations, processes in your business?
• What exactly are the risks, dangers?
• How much possible damage/loss each realized-risk can cause to you?
• Are there any tasks that need to be checked?
• Who conducts the inspection?
• Which checkpoints are important?
• What to do, if the defect/problem occurs?

8. Your offering/proposal

The goal of a proposal is to get support for the project you are working on by notifying the appropriate people, such as investors, bankers, government officials. Your ideas or suggestions are more likely to be approved if you know how to communicate and explain your business plan clearly and concisely.

Also prepare clear answers for the possible questions, which may arise.

Describe the level of investment you want and the purpose of using the capital. If you are exporting very specific products, please indicate the individual unit price of each product, packaging requirements, shipping methods.

9. Appendix

In this section, you can add other necessary information. It can be a note, contacts, chart, contracts, bills, etc. Business documentation , procedures descriptions.

Previous was a common content, included in business plan documents, no matter is this import/export business or some other type of business. However, you no need to use the same structure or chapters, most important is, the plan must focus on the most important elements, fields, factors relevant to the success of the business idea.

Previous was a suggested formal structure of the business plan, now, we will give a simple but effective way, to prepare your own international business plan.

3. The 5 Steps to make an export-import business plan

The majority of entrepreneurs are not business professionals with advanced degrees, but they rather accumulate knowledge, experience and good habits in the process of working.

You are the same as them, so don’t worry if you can’t create a perfect business plan yet.

If you are knowledgeable enough about your export-import business and passionate about it, writing a business plan will not be as difficult as you think.

In fact, you can start with a simple business plan on a single sheet of paper like a rough outline, and then use that to go deeper and wider. Also don’t go too wide, only cover the aspect relevant for your export-import business.

In the following, we show you a simple process, how to make the export – import business plan from scratch in the easiest way. This part shows you, what activities, steps you shall do. After doing these steps, you can write a good business plan.

Step 1: Find your export- import business idea(s)

Let’s say, you want to start export/import business, but you do not have ideas yet about the business you want to start.

The first step is to write down your business ideas .

How do you begin the process of ideation? First, take out a piece of paper and think about 5-7 strengths, experiences and talents of your personal life.

Then list what you think you can or cannot /do not like to do. Maybe you are very good at marketing but you do not like to speak publicly. Maybe you have experience in some sort of industry, manufacturing field and you know very well some kinds of products, which could have a demand in the international markets.

The more you think about your personal experiences, expertise, strengths, and weaknesses, the more you can generate possible business ideas.

Finally, you should end up with a list of possible business ideas.

Now, discuss the most promising ones with your colleagues, and if some are very special ideas, talk to your relatives and closest friends too. Ask their opinions related to your ideas.

Don’t be disappointed or angry, if someone thinks your ideas are not good.

Remember, critics is very important and helps to improve and see things on the different angle.

Don’t overlook ideas that have been tested over time. Trendy businesses often go through different stages. Sometimes the idea of ​​ traditional business is also a good idea because people haven’t applied it for a long time.

At the end of this step, you should select some most promising nuggets for further investigation.

Step 2: Do your research for selected business ideas

Now, deep into the research of your selected business idea(s). You need to find out the markets you are targeting, how many competitors are, who they are, how big they are. How big is the demand for your product(s) or services, is the demand stable, increasing or decreasing. Same questions for the supply side.

The main client is the group that will directly consume your export-import company’s products and services. Determine exactly who you will serve so that you have the appropriate direction.

You as an entrepreneur should make sure exactly, why your customers need your products and what factors and features are most important for them, regarding your products. We advise making real-life surveys or/and interviews with your future clients.

Analyzing and researching only the market is not enough. You shall analyze also juridical environment, political environment, the industry outlook. All the fields, affecting your export-import business idea somehow, should be counted into the research!

To get more statistical information about your research field, you can access government websites, international organizations ( World Bank , Asian Development Bank, United Nations), and bilateral donors, export-import reports, industry reports, which have lots of useful information for you.

Information-pages of international, non-governmental organizations related to business development may also have useful information for you.

During your business idea research you should get the answers:

• Should we invest in this product/market?
• How is it best to enter into this market/sector?
• Is the market big and attractive?
• Is the market growth in the right direction?
• What is the future outlook for this market after 5 years?

On the one hand, you collect the information about your potential export-import business idea from reports, customers, industry reports, government development programs, etc. Secondly, you should also get the financial statements of the last few years of some of the competitors of yours.

Seeing your competitor’s data and financial results can give you an idea, what is possible in your planned business sector.

Because analytical plans are often part of an export-import business plan and designed to show how the company can maximize profits, the this part of the plan will be an important part.

Read also : India’s top exported products

Step 3: Write your goals and targets to achieve

After you have concluded the research of your business idea and found it to be rewarding, it is time to go further with setting goals.

If you are not the first time in business, you can set new export-import business goals by reviewing the successes, failures, and memorable events in the past. Take time to consider what you have done, the things that have not been done.

An effective method is to score your goals according to the timelines. Also, don’t forget the priority numbers of the goals. Don’t just write down general goals, remember to be as clear and specific as possible.

Answering the following example questions will give you more ideas to outline your goal:

• To what market(s) is the goal to expand your export-import business?
• What knowledge do I have about this market?
• Who can assist me in the implementation plan?
• The expected volume of sales at first year?
• How much will be the profit at first year?
• About how many clients will you get?
• How you will reach these clients?
• The amount of the investment I need to start-up?

The more information you have on your goals, the more likely you’ll be to succeed. Always be clear between the goal and the important resources to achieve it.

Similarly, we have created a guide&resources for exporters/importers and online-sellers. From there, first, you will find an action plan and secondly the needed resources in each step for your export/import business. Check it out ( HERE ).

Step 4: Write specific export-import business strategies

With certain goals, you need to develop a specific strategy for each goal. Different key business fields: sales/marketing, financing, management, production, each should have their own goals, thats why each should have their own strategies.

One very important field is marketing. What are the communication and marketing channels, how to apply for marketing programs? How your business find get and keep customers?

The same important is the strategy for investments. How long does the application last? How much capital is needed? About how many sources of business capital are needed? What kind of organization do you need to implement that plan?

You should set goals for each of your business fields, then work out strategies and tactics to achieve these goals. Finally, based on the goals and strategies of the field, you can put together complete goals and strategies for the whole organization/business.

Step 5: Double-check and take action:

Once you have set specific goals and strategies, it’s time for you to put your plans into action.

Also, do not forget to regularly monitor the always-changing market conditions, to have certain updates to your business plan, if it is needed.

Please make sure you do the full research and check carefully your field, before closing the plan and starting the execution of the business plan.

Based on our experiences, making a business plan means 80% of the research, data collection, making conclusions and only 20% of actual concluding/writing the business plan. So, research is most important and how well you research and analyze, determines the value of your export-import business plan.

To help you on your journey, we have the following resources for you:

• Export-import business training and programs .
• Guide+resources for exporters-importers and online sellers.

We wish you luck!

This website is an online resource for everyone who is interested in import-export business. Especially is this website for people who wish to start their own import-export business.

Enroll in our popular FREE course about how to get started in export-import nowadays. Check out → export/import business courses

• How to start export-import business in or with Morocco April 20, 2023
• Increase Your Export Sales: Key Points for Expanding Business Internationally April 20, 2023
• How to start an export-import business in or with Korea August 8, 2022

Official websites use .gov A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS A lock ( A locked padlock ) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.

• Search ITA Search

Sample Export Plan

Sample export plan .

Completing an international business plan helps you to anticipate future goals, assemble facts, identify constraints and create an action statement. It should set forth specific objectives and implement a timetable and milestones. A strategy for entering or expanding into targeted markets is critical to your success in the global marketplace.   

Conduct an “audit” of your company to determine how exporting will impact your operations. Consider the management issues for exporting, approaches to exporting, distribution channels and other important considerations that will impact your business. 

Understand the key components of an effective, actionable export plan. Just as no two companies are alike, there is no one-size-fits-all export plan. Your export plan should be an extension of your overall business plan, if not infused completely into your business plan. Many of the same questions for your international sales strategies will apply to your domestic sales plan. 

Have a clear idea of the information you need to collect and sources where you might find that information.  

Creating an international export plan is important for defining your company’s present status and internal goals and commitment. It is also required if you plan to seek export financing assistance. Prepare a plan prior to requesting bank loans. This can save both time and money.  

Sample Outline of an Export Plan 

Part I: Export Policy Commitment Statement    

Part II: Situation or Background Analysis 

Product/Service for Export 

Export License (if needed) 

Personal Export Organization 

Products/Services to be Exported 

Products that Qualify Under FTAs 

Resources Outside the Company 

Industry Structure, Competition, Demand Operations 

Export Control Compliance 

Product Classifications 

Resources Inside the Company 

​​  Part III: Marketing Component 

​Identifying, Evaluating, and Selecting Markets 

Product Selection and Pricing 

Distribution Methods                                             

Internal Organization and Procedures 

Sales Goals (Profit and Loss Forecasts)                

Terms and Conditions 

Pricing with Consideration of Duties, Taxes   

Freight Costs, and Logistics Included  

  Part IV: Tactics—Action Steps 

Primary Target Countries 

Indirect Marketing Efforts 

Quarterly Accomplishments 

Secondary Target Countries  

​  Part V: Export Budget 

Pro-forma Financial Statements     

Marketing Materials 

Travel       

Website Enhancements 

Trade Show Visits 

Other Costs 

​  Part VI: Implementation Schedule 

Follow-up 

Periodic Operational and Management Review (Measuring Results against the Plan) 

  Addenda: Background Data on Target 

Basic Market Statistics (Historical and Projected) 

Background Facts 

Competitive Environment 

Language selection

• Français fr

Business Continuity Plan (BCP) – Meat to USA eCertification

This directive describes the business continuity plan and the various pathways to obtain a meat export certificate destined to the United States (US), in the event the Digital Service Delivery Platform (DSDP) is not available.

On this page

Introduction, system outage with dsdp (my cfia/crm), system outage with the electronic exchange of export certificates viewer (export certificate authenticator), early and expanded adoption phases, full implementation, when dsdp connection is restored after bcp certificate issuance process completed.

The DSDP is the electronic certification platform the Canadian Food Inspection Agency (CFIA) will use to issue electronic export certificates, permissions (for example: licenses, permits, etc.), capture inspection data, document compliance decisions, complete technical reviews, generate inspection reports, and assess and manage risk.

There are two parts of DSDP required for issuing electronic export certificate. There is the external user interface called My CFIA (Portal), and the internal user interface called CRM. The My CFIA portal is used by industry to request export certificates and, the CRM is used by CFIA inspectors to process industry service requests, manage inspection cases, monitor, report, and communicate information provided through My CFIA.

To guide industry members, foreign competent authorities and CFIA inspection staff on what to do when requesting or processing meat export certificates or verifying the authenticity of a CFIA issued meat export certificate, in the event the DSDP or the Electronic Exchange of Export Certificates viewer (export certificate authenticator) is not available.

The Business Continuity Plan (BCP) covers what to do during all three implementation phases (early adoption, expanded adoption and full implementation) of meat export electronic certification to the US.

External and internal DSDP users and foreign competent authorities.

• Industry participants in the early and expanded adoption phases should contact their local CFIA inspector to determine the appropriate next steps.
• When required, inspectors will issue meat certificates using the offline system as per the BCP for certificate issuance process outlined below.
• In case of emergency and to limit disruption to an export shipment outside of local CFIA business hours, industry My CFIA applicants, foreign competent authorities, or local CFIA inspectors may contact CFIA's National Operational Delivery Coordination Team by email at [email protected] .

This section applies to foreign competent authorities who need to verify the authenticity of an issued meat export certificate.

• The USDA or the US Customs and Border Protection (CBP) may contact CFIA's National Operational Delivery Coordination team by email at [email protected] .
• Additionally, USDA & CBP may also work with the exporter who may have direct contact with their local CFIA inspector.

Certificate issuance process during DSDP outage

• The applicant (the operator of a licensed meat establishment) must request from their local CFIA office the appropriate certificate template paper (CFIA-ACIA 5733 printed on CFIA-ACIA 5738 or CFIA-ACIA 1454) and the appropriate annexes.
• CFIA inspectors will follow the offline meat export certification process as per the meat export library .
• In cases where industry has applied the shipping marks (Format: YYYY-S-123456789) from an online application to the shipping containers prior to DSDP outage, those shipping marks may still be used with the offline certificate (CFIA-ACIA 5733 or CFIA-ACIA 1454).
• In cases where industry has not yet received or applied the shipping marks from an online application, prior to system outage, the offline certificate number (6-digit number) can be used as the shipping marks (certificate number from CFIA-ACIA 5733 or CFIA-ACIA 1454 as applicable).
• The applicant must request the fillable PDF of the new offline certificate (CFIA/ACIA 5733-M) from their local CFIA office. The 5733-M will be used for both USDA-FSIS & FDA meat & poultry products. The 5733-M replaces the former CFIA-ACIA 5733 and the CFIA-ACIA 1454.
• In the full implementation phase, the former PDF certificates CFIA-ACIA 5733 will be discontinued, and annexes will be printed directly on the 5733-M.
• The offline certificate will be printed on plain white paper.
• CFIA will issue an offline certificate number to the applicant. The offline certificate number format is YYYY-M-123456789.
• In cases where industry has applied the shipping marks from an online application to the shipping containers prior to system outage, those shipping marks may still be used with the offline certificate.
• In cases where industry has not yet received or applied the shipping marks from an online application, prior to system outage, the offline certificate number can be used as the shipping marks (Format: YYYY-M-123456789).
• The offline certificate (Form 5733-M) will be signed with ink (wet signature). The appropriate meat annexes will be integrated in the new offline Form 5733-M.

In cases when the electronically generated shipping marks from a previous online application were applied to an offline issued export certificate under this BCP process, the CFIA inspector will void the online export certificate and withdraw the online export service request.

Log into your account

Log in for full access to stabroeknews.com. You can also post comments, and manage your email subscription.

Lost your password?

Only one active session is allowed per subscriber.

You don't have an account? Sign Up

Beryl could scuttle CARICOM’s 25×2025 reduced food import plan – TT Guardian report

In the aftermath of the recent rampage by Hurricane Beryl, which has ravaged the agriculture infrastructure of several countries in the region, Trinidad and Tobago has recently sent signals that the Caribbean Community’s (CARICOM) plan to reduce its food import bill by 25% by 2025 would likely have been set back by the Hurricane and its aftermath.

With some territories in the region still in the process of trying to repair the worst excesses of Beryl’s recent rampage, the Trinidad and Tobago’s Guardian newspaper quotes acting Deputy Permanent Secretary, Denny Dipchansingh, as saying that the ravages of the hurricane have set back the region’s plan to accomplish what, until the advent of Beryl, had been a boisterously touted target of producing sufficient food to position the Caribbean to cut its food imports to the region by 25% by 2025.

Shore base company seeking to hire 150 across various sectors

`there was no detention or interrogation, it was a simple courtesy being extended’ – bharrat, ag appeals justice gino persaud’s ruling in favour of arbitral award against venezuelan oil company, keron bruce fined $3m for cybercrime, guysuco pushes back on conflict of interest claims, revitalisation doubts, several agreements reached in negotiations, fight for livable salary ongoing – gtu president.

Transnet sees ‘green shoots’ in turnaround plan

Transnet group CEO Michelle Phillips says the entity is unfazed about customers channelling their products through ports in neighbouring Mozambique and Namibia as bulk mineral customers look for other export outlets for their products.

“Maputo [in Mozambique] is there, Namibia is there. Our customers prefer not to have a single port strategy ... then they are able to mitigate their risks themselves,” she said...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only) .

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Questions? Email [email protected] or call 0860 52 52 00 . Got a subscription voucher? Redeem it now.

A New Tax on Imports and a Split From China: Trump’s 2025 Trade Agenda

Donald J. Trump plans to sharply expand his use of tariffs if he returns to power, risking disruption to the economy in an attempt to transform it.

“We will impose stiff penalties on China and all other nations as they abuse us,” former President Donald J. Trump said at a recent rally. Tariffs of up to 10 percent on most foreign goods are possible. Credit... Jordan Gale for The New York Times

Supported by

• Share full article

By Charlie Savage Jonathan Swan and Maggie Haberman

• Dec. 26, 2023

Former President Donald J. Trump is planning an aggressive expansion of his first-term efforts to upend America’s trade policies if he returns to power in 2025 — including imposing a new tax on “most imported goods” that would risk alienating allies and igniting a global trade war.

While the Biden administration has kept tariffs that Mr. Trump imposed on China , Mr. Trump would go far beyond that and try to wrench apart the world’s two largest economies, which exchanged some $758 billion in goods and services last year . Mr. Trump has said he would “enact aggressive new restrictions on Chinese ownership” of a broad range of assets in the United States, bar Americans from investing in China and phase in a complete ban on imports of key categories of Chinese-made goods like electronics, steel and pharmaceuticals.

“We will impose stiff penalties on China and all other nations as they abuse us,” Mr. Trump declared at a recent rally in Durham, N.H.

In an interview, Robert Lighthizer, who was the Trump administration’s top trade negotiator and would most likely play a key role in a second term, gave the most expansive and detailed explanation yet of Mr. Trump’s trade agenda. Mr. Trump’s campaign referred questions for this article to Mr. Lighthizer, and campaign officials were on the phone for the discussion.

Essentially, Mr. Trump’s trade agenda aims at backing the United States away from integration with the global economy and steering the country toward becoming more self-contained: producing a larger share of what it consumes and wielding its might through one-on-one dealings with other countries.

Mr. Trump, who calls himself a “tariff man,” took steps in that direction as president, including placing tariffs on various imports, hamstringing the World Trade Organization and starting a trade war with China. If he is elected, he plans a more audacious intervention in hopes of eliminating the trade deficit and bolstering manufacturing — with potentially seismic consequences for jobs, prices, diplomatic relations and the global trading system.

We are having trouble retrieving the article content.

Please enable JavaScript in your browser settings.

Thank you for your patience while we verify access. If you are in Reader mode please exit and  log into  your Times account, or  subscribe  for all of The Times.

Thank you for your patience while we verify access.

Already a subscriber?  Log in .

Want all of The Times?  Subscribe .

Advertisement

• Log in/Log out (Opens in new window)
• All content
• Rural Alaska
• Crime & Courts
• Alaska Legislature
• ADN Politics Podcast
• National Opinions
• Letters to the Editor
• Nation/World
• Film and TV
• Outdoors/Adventure
• High School Sports
• UAA Athletics
• National Sports
• Food and Drink
• Visual Stories
• Alaska Journal of Commerce (Opens in new window)
• The Arctic Sounder
• The Bristol Bay Times
• Today's Paper (Opens in new window)
• Legal Notices (Opens in new window)
• Peak 2 Peak Events (Opens in new window)
• Educator of the Year (Opens in new window)
• Celebrating Nurses (Opens in new window)
• Top 40 Under 40 (Opens in new window)
• Alaska Spelling Bee (Opens in new window)
• Alaska Craft Brew Festival
• Best of Alaska
• Spring Career Fair (Opens in new window)
• Achievement in Business
• Youth Summit Awards
• Teacher of the Month
• 2024 Alaska Summer Camps Guide (Opens in new window)
• Holiday Bazaar Guide (Opens in new window)
• 2024 Back to School (Opens in new window)
• Alaska Visitors Guide 2024 (Opens in new window)
• Bear Paw Festival 2024 (Opens in new window)
• 2023 Best of Alaska (Opens in new window)
• Alaska Health Care (Opens in new window)
• On the Move AK (Opens in new window)
• Senior Living in Alaska (Opens in new window)
• Youth Summit Awards (Opens in new window)
• Alaska Visitors Guide
• ADN Store (Opens in new window)
• Classifieds (Opens in new window)
• Jobs (Opens in new window)
• Place an Ad (Opens in new window)
• Customer Service
• Sponsored Content

Texas-based company says it’s in ‘advanced discussions’ with Alaska utilities on plan to import natural gas to Southcentral

Excelerate Energy FSRU at terminal in Bahia Blanca, Argentina (Photo: Business Wire)

A Texas energy company that uses specialized ships to deliver natural gas said this week that it’s engaged in talks with Southcentral Alaska utilities on a plan to import liquefied natural gas into Cook Inlet.

Excelerate Energy said its working on a plan to procure and deliver natural gas to Southcentral Alaska to address dwindling gas reserves in Cook Inlet, executives with the company said in a call with financial analysts.

Cook Inlet for more than five decades has produced the gas needed to provide heat and power in the region, they said.

But Hilcorp, the basin’s dominant gas producer, has warned Southcentral Alaska utilities that it does not currently have enough gas to provide for future gas contracts, once existing contracts expire.

The warning has raised fears that Cook Inlet’s gas supply could begin running short as early as next year. That has forced utilities to look for potential solutions, including costly imports of liquefied natural gas, or LNG.

Steven Kobos, Excelerate chief executive, said in the call that the company’s plans involve using a specialized ship known as a “floating storage regasification unit.” After the liquefied gas has been transported over the ocean, the units convert the LNG into gas that can be transported in pipelines.

Excelerate, based in The Woodlands, Texas, operates one of the world’s largest fleets of those specialized ships.

“Excelerate is in advanced discussions with local utilities in Southcentral Alaska for the development of an integrated LNG terminal in the lower Cook Inlet region,” Kobos said.

Excelerate would obtain the gas and sell it to utilities, Kobos said.

“Excelerate would own the FSRU-based terminal, source the LNG supply that is required, and sell gas to local utilities and other off-takers,” he said in the call. “The start of commercial operations is targeted for 2028.”

Excelerate officials on the call did not name the Alaska utilities they are working with.

Enstar, the natural gas utility in Southcentral Alaska, has provided state regulators with a rough idea of how it envisions gas imports occurring.

Enstar is taking steps to build a $57 million, 16-mile pipeline that can accept future gas imports. The pipeline would accept gas imports in upper Cook Inlet at Port MacKenzie.

Enstar has informed the Regulatory Commission of Alaska that it envisions the use of a “floating storage regasification unit” to import gas.

On Thursday, representatives with large utilities in Southcentral declined to say if they are working with Excelerate.

Enstar is “laser-focused” on finding new gas supplies, Lindsay Hobson, a spokesperson with Enstar, said in a text.

“As part of this process, ENSTAR continues discussions with local producers and LNG import service companies,” she said. “If and when any commercial discussions are finalized, ENSTAR will file agreements with the Regulatory Commission of Alaska for approval and share that information with Alaskans.”

Chugach Electric Association in Anchorage continues to support local gas development, said Trish Baker, senior manager of government and business affairs for the utility, said in an email.

“However, to meet projected future natural gas needs beyond 2028, we will need a bridge fuel to support our transition to a renewable future,” she said. “Imported liquefied natural gas (LNG) has the potential to be that bridge.”

Matanuska Electric Association in Palmer “continues to collaborate with the other Southcentral utilities to solve the gas uncertainty,” said Julie Estey, a spokesperson for the utility, in an email.

That “includes commercial discussions with organizations that are capable and interested in providing viable solutions to meet the needs of our members,” she said. “We are committed to keeping our electric co-op members and communities informed and will share further details as they become available.”

Larry Persily, an oil and gas analyst and former Alaska deputy commissioner of revenue, said the Excelerate option could “make sense” for Alaska utilities.

Excelerate would operate the terminal and reduce the need for capital investments by the utilities, Persily said. Excelerate would also secure the gas and presumably provide it under a long-term lease to the utilities.

“It’s like how some people lease a car instead of buying it,” he said.

Excelerate had said it’s looking at a potential project in the lower Cook Inlet region, but did not provide a specific location.

It’s possible Excelerate is looking at using existing port facilities in Nikiski, in mid Cook Inlet, though a small gas pipeline would need to be built there, Persily said.

Alex DeMarban

Alex DeMarban is a longtime Alaska journalist who covers business, the oil and gas industries and general assignments. Reach him at 907-257-4317 or [email protected].