case study swallow marketing corporation the long and winding road

Swallow Marketing Corporation: the Long Winding Road Essay Example

• Pages: 1 (275 words)
• Published: February 4, 2018
• Type: Essay

Costello was hired by Swallow Marketing Corporation as a counter salesperson for San Fernando branch six months ago. His official working hours begins at 9:00 AM and ends at 5:00 PM from Monday to Friday. It Is almost that he serves customers till 6:00 PM. He does not complain and he feels happy that his unit Is performing. An evaluation of the numbers of units sold by Rowdy's unit Indicated a 50 percent Increase for the past six months. That period coldness with the period that Rudy had en working for the company.

There were four salesperson In the branch who were able to sell 80 units of the company's products during the six months prior to Rowdy's hiring. When Rudy came in, he sold 40 units and the other four duplicated their previous

six months' output. This rough the total sales of the unit to 120. The four salesperson have been working for the company for over two years and each receives a monthly salary of P20000. As a new recruit, Ruddy salary is pegged at Pl 1000 per month.

Rudy can only hope for an increase after salary reviews which are made by top management every two years. After six month stint, Rudy has become entitled to the only benefit, the 13th month pay. He has to earn his vacation and sick leave benefit. Rowdy's supervisor is happy that his unit was able to sell more with Ruddy help. His concern owe is to keep Rudy fully motivated and to keep the competitors away from hiring him. QUESTION: I f you were Rowdy's supervisor, what will you do? Prepare an incremental salar

plan for Rudy Costello.

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Swallow Marketing Corporation: the Long Winding Road

Author: admin \ December 15, 2017 \ Corporations \ 0 Comments

Corporation as a counter salesperson for San Fernando branch six months ago. His official working hours begins at 9:00 AM and ends at 5:00 PM from Monday to Friday. It Is almost that he serves customers till 6:00 PM. He does not complain and he feels happy that his unit Is performing. An evaluation of the numbers of units sold by Rowdy’s unit Indicated a 50 percent Increase for the past six months. That period coldness with the period that Rudy had en working for the company.

We Will Write a Custom Essay Specifically For You For Only $13.90/page!

There were four salesperson In the branch who were able to sell 80 units of the company’s products during the six months prior to Rowdy’s hiring. When Rudy came in, he sold 40 units and the other four duplicated their previous six months’ output. This roughs the total sales of the unit to 120. The four salesperson have been working for the company for over two years and each receives a monthly salary of P20000. As a new recruit, Ruddy salary is pegged at Pl 1000 per month.

Rudy can only hope for an increase after salary reviews which are made by top management every two years. After six month stint, Rudy has become entitled to the only benefit, the 13th month pay. He has to earn his vacation and sick leave benefit. Rowdy’s supervisor is happy that his unit was able to sell more with Ruddy help. His concern owe is to keep Rudy fully motivated and to keep the competitors away from hiring him. QUESTION: I f you were Rowdy’s supervisor, what will you do? Prepare an incremental salary plan for Rudy Costello.

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The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks

Journal of Product Innovation Management

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Leaders of international nongovernmental organizations (INGOs) navigate daily between the internal politics of their own organization and the external environment. Frequently, these leaders have to make decisions with regard to starting or managing a partnership or collaboration. Although there is extensive literature on collaboration, rarely have the leaders’ own perceptions been the focus of analysis. This article draws on transcripts from 137 in-depth, in-person interviews with senior executives of U.S.-based INGOs. The research questions are: What leadership skills and behaviors are perceived to be important among executives of INGOs? and Do leaders view these skills and behaviors differently based on whether or not they are involved in collaborative partnerships? The results show that consensus-driven and visionary leadership are dominant across all leaders, no matter their level of involvement in collaborative partnerships. However, we find differences with regard to other leadership areas. Leaders involved in partnerships are more likely to emphasize motivational leadership and relationship management. Leaders who do not work in partnerships place more emphasis on task-oriented aspects of leadership: decisiveness, cost-effectiveness, and marketing & outreach. These results provide new insights into the possible causes of differences in leadership styles and have implications for both nonprofit and public management.

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Behind the Bittersweet Meaning of The Beatles’ “The Long and Winding Road”

Alex Hopper

“The Long And Winding Road” became the Beatles’ final No. 1 hit. As such, it holds a special place in the hearts and minds of Beatles fans the world over. The somber nature of the song makes it all the more powerful a listen.

Videos by American Songwriter

The track is one of many born out of the John Lennon/Paul McCartney partnership and subsequently has a timeless quality about it. Nevertheless, the song was inspired by a particular time and place. Uncover the meaning below.

[RELATED: The Distraught Meaning Behind “Carry That Weight” by The Beatles]

Behind the Meaning of “The Long and Winding Road”

The long and winding road That leads to your door Will never disappear I’ve seen that road before It always leads me here Lead me to you door

According to McCartney in his book The Lyrics: 1956 to the Present , he was inspired to write this ballad after buying a farm in 1966. The long and winding road he sings about was a very real pathway that could be seen from his window in Argyllshire, Scotland. After a few years of looking at the road, he decided to use it as a jumping-off point for this Let It Be cut.

Despite McCartney having a finite inspiration for the song, he also writes about the “double meaning” the track took on because of the time in which it was released.

“One of the most fascinating aspects of this song is that it seems to resonate in very powerful ways,” McCartney writes in The Lyrics: 1956 to the Present . “For those who were there at the time, there seems to be a double association of terrific sadness and also a sense of hope.”

Though Abbey Road is the Beatles’ official swan song, Let It Be was the last album the foursome released. In the lyrics, McCartney created a bittersweet goodbye. While on the surface the goodbye seems to be to a lover, if you apply the same sentiment to his breakup with the band, an even more poignant meaning arises.

And still they lead me back To the long winding road You left me standing here A long, long time ago Don’t leave me waiting here Lead me to your door

“The Long and Winding Road” is a unique offering in the Beatles’ catalog. According to McCartney, the song’s distinctive sound was a result of him trying to imitate other artists to “keep things fresh.”

“Often when I write a song, I do a bit of a disappearing act myself,” McCartney added. “For example, I imagine it having been recorded by somebody else – in this case Ray Charles.

“There’s always someone else you can invoke,” he continued. “You can put on a mask and a cloak as you’re writing something, and it takes away a lot of the anxiety. You discover as you get through it that it wasn’t a Ray Charles song anyway; it was yours. The road leads not to Campbeltown, but to somewhere you never expected.”

(Photo by Don Paulsen/Michael Ochs Archives/Getty Images)

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The Long and Winding Road

The Long and Winding Road: Building Legitimacy for Complex Social Innovation in Networks

Katrien verleye, helen perks, thorsten gruber and joris voets.

Originally published: August 24, 2019 (PDMA JPIM • Vol 36, Issue 6 • November 2019) Read time: 34 minutes

Access the Full Article

Social innovations, which increasingly take place in interorganizational networks, occur in environments characterized by resource scarcity. To secure access to resources, social innovators need to establish legitimacy for their initiatives. Yet, empirical work investigating the process of establishing legitimacy for social innovation—also known as legitimation—is absent. This research aims to uncover how legitimacy is established when social innovations are developed, over time, through interorganizational networks. To investigate this process, the research adopts a longitudinal case study of a network of five market‐leading organizations in the home care sector. A process‐based analysis of evidence from 33 meeting observations, 45 in‐depth interviews, and 249 documents reveals three novel findings. (1) The attainment of overall legitimacy depends on the establishment, over time, of three types of legitimacy targeted at different audiences. These are framed as building blocks oriented toward achieving interorganizational, multilevel, and external legitimacy. (2) The process of establishing legitimacy, across the building blocks, is underpinned by two dominant combinations of patterns—denoted as courting and demonstrating commitment. (3) Variation in two underlying mechanisms—conflicting tensions and role promotion—drives the enactment of these patterns across the different building blocks. The study's novelty lies in the extrication of critical types of legitimacy and dominant patterns and mechanisms which underpin the process of establishing legitimacy. It contributes to social innovation and innovation legitimation literature by providing a deep‐grained understanding of the process to establish legitimacy within social innovations carried out through interorganizational networks.

Practitioner Points

• Managers and policymakers should be cognizant of the need to establish three types of legitimacy when developing social innovations in interorganizational networks: interorganizational, multilevel, and external legitimacy.
• To establish different types of legitimacy, social innovators are advised to iteratively engage in combinations of actions akin to courting and demonstrating commitment.
• Managers should avoid trying to speed up the development of social innovation, as this can cause resentment and ultimately slow down the legitimation.
• If policymakers want to stimulate social innovation in interorganizational networks, they should launch incentives for iterative re‐engagement in courting and demonstrating commitment to key bodies.

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Song Meanings and Facts

The Long And Winding Road by Beatles Lyrics Meaning – Untangling Nostalgia’s Mysterious Lanes

by SMF AI · Published January 3, 2024 · Updated April 24, 2024

• Music Video

The Unseen Passages to a Heart’s Yearning

Wild nights and washed-away tears: the storm inside, a tale of solitude and resilience, deciphering the long road’s hidden echoes, untouched by time: the song’s legacy lives on.

The wild and windy night That the rain washed away Has left a pool of tears Crying for the day Why leave me standing here Let me know the way

Many times I’ve been alone And many times I’ve cried Any way you’ll never know The many ways I’ve tried

But still they lead me back To the long winding road You left me waiting here A long long time ago Don’t leave me standing here Lead me to your door

Full Lyrics

Paul McCartney’s melodic yearnings in ‘The Long and Winding Road’, the last number-one single of The Beatles, unravels a tapestry of poignant lamentation and a deep-seated need for reconciliation. Through the wistful lyrics and somber tune, this quintessential ballad of 1970 serves as an auditory bridge between personal longing and the universal human condition.

While it stands tall as one of the group’s most heartfelt compositions, the song is a vessel for deeper meanings and interpretive wanderings. Dissecting its lyrics folds open a map with routes that meander into the past’s echoes, the hardships of present journeys, and the hope for future destinations.

The song’s opening lines instantly establish a boundless, ever-present pathway to a cherished destination—’your door’. This motif transcends the physicality of roads, seeping into the spiritual and emotional odyssey that attaches us to loved ones now distant or estranged. The longevity of this path hints at the imperishable nature of true connections.

The notion that McCartney has ‘seen that road before’ offers a dual sense of comfort in familiarity and a haunting reminder of separation—this is a journey not new, but a recurring expedition toward the warmth of intimate bonds that have somehow slipped into silence.

Metaphors of nature — a ‘wild and windy night’ and rain that ‘washed away’ — evoke feelings of turmoil and transient moments of grief. The ‘pool of tears’ left behind suggests that, while the storm passes, the emotional remnants persist. McCartney’s call to ‘know the way’ reflects an existential plea for guidance through the darkness.

The cleansing rain could symbolize moments of catharsis, instances where sorrow purges the soul yet leaves behind an accrued sorrow—crying for the lost light of ‘the day’. McCartney positions us squarely in the aftermath, amidst this lingering sorrow, contemplative and seeking.

The refrain of enduring solitude and the recounting of tears shed is emblematic of an intimate struggle against isolation. The confession, ‘Many times I’ve been alone / And many times I’ve cried’, speaks to the recurrently solitary human condition—the struggles that happen far from the public eye, which shape our silent tenacity.

The undisclosed efforts, ‘The many ways I’ve tried’, illustrate a history of attempts at mending the rifts that life inevitably casts. Yet it’s not through the triumphs but through the trials that the song finds its kindred spirit in the listener, uniting them in shared resilience.

‘The Long and Winding Road’, taken at surface value, is a masterpiece of love and lose. Yet peering beneath, one might perceive the traces of The Beatles’ fracturing fellowship—a prophetic allegory for the band’s approaching end, especially poignant given that it came from ‘Let It Be,’ their final studio album together.

While McCartney may have written the song in a literal context—a longing for a simpler, pastoral life—the pent-up pains of Paul’s subconscious might well have bled into the paper, embedding a subtext of yearning not just for a comforting place or person, but for the unity of his Beatles’ family now slipping into memory.

‘Don’t leave me waiting here / A long long time ago’—these lines encapsulate the song’s eternal relevance. Despite passing decades, the essence of ‘The Long and Winding Road’ remains undiminished. It continues to be rediscovered by successive generations, all finding a mirror for their own wanderings in its timeless verses.

Its verses do not merely rest in the lexicon of The Beatles’ legend; they walk alongside us as evergreen symbols of hope and companionship. In a world that grows more complex, McCartney’s longing and the road he illustrates become ever-more resonant—a testament to the power of music in navigating the twists of life’s labyrinth.

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Changing the Corporate Culture at AXA: The Long and Winding Road

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Publication Date: July 29, 2013

Source: INSEAD

Industry: Financial service sector

This case examines the development of AXA, from a small mutual insurance company to one of the top 3 companies in the world. The case focuses more particularly on the period 2000-2012 and the CEO's efforts to change the culture of the organization to make it more customer- and employee-focused.

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• DOI: 10.1016/j.orgdyn.2022.100936
• Corpus ID: 254319669

Hybrid team management: The long and winding road

• Anna Wiatr , B. Skowron-Mielnik
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The quest for a perfect hybrid working: a case study of mars wrigley poland, enhancing team dynamics through digital coaching: the role of managerial and peer support, engagement in hybrid project teams - a comparative case study of project managers' experiences in denmark and the us, learning problems in a remote working situation: a generation z perspective, cultura organizacional: factores clave de una estrategia exitosa de recursos humanos en ventas, factors driving the workplace well-being of individuals from co-located, hybrid, and virtual teams: the role of team type as an environmental factor in the job demand–resources model, related papers.

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