writing a persuasive speech ppt

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Effective Persuasion Presentation

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This presentation is designed to introduce your students to a variety of factors that contribute to strong, effective, and ethical persuasion in their writing. The slides presented here are designed to aid the facilitator in an interactive presentation of the elements of persuasive writing and include examples and questions for those viewing the material. This presentation is ideal for any course in which students will be required to write a persuasive document and also helps students think in depth about audience.

Effective Persuasion

Developing Persuasive Documents

This presentation will cover:

• The persuasive context
• The role of the audience
• What to research and cite
• How to establish your

credibility

What is Persuasive Writing?

Definition: persuasive writing…

seeks to convince its readers to embrace the point-of-view presented by appealing to the audience’s reason and understanding through argument and/or entreaty.

Persuasive Genres

You encounter persuasion every day.

• TV Commercials
• Letters to the Editor
• Magazine ads
• College brochures

Can you think of other persuasive contexts?

Steps for Effective Persuasion

• Understand your audience
• Support your opinion
• Know the various sides of your issue
• Respectfully address other points of view
• Find common ground with your audience
• Establish your credibility

When to Persuade an Audience

• Your organization needs funding for a project
• Your boss wants you to make recommendations for a course of action
• You need to shift someone’s current point of view to build common ground so action can be taken

Understanding Your Audience

• Who is your audience?
• What beliefs do they hold about the topic?
• What disagreements might arise between you and your audience?
• How can you refute counterarguments with respect?

What concerns does your audience face?

For example:

• Do they have limited funds to distribute?
• Do they feel the topic directly affects them?
• How much time do they have to consider your document?
• Help your audience relate to your topic
• Appeal to their hearts as well as their minds.
• Use anecdotes when appropriate
• Paint your topic in with plenty of detail
• Involve the reader’s senses in these sections

Researching an Issue

• Become familiar with all sides of an issue.

-find common ground

-understand the history of the topic

-predict the counterarguments your

audience might make

-find strong support for your own

perspective

Point of Opposition : You might support a war, whereas your audience might not.

Common ground : Both sides want to see their troops come home.

• Predict counterarguments

Your Argument : Organic produce from local Farmers’ Markets is better than store-bought produce.

The Opposition : Organic produce is too expensive.

One Possible Counterargument :

Organic produce is higher in nutritional value than store-bought produce and is also free of pesticides, making it a better value. Also, store-bought produce travels thousands of miles, and the cost of gasoline affects the prices of food on supermarket shelves.

Support Your Perspective

• Appeal to the audience’s reason
• Use statistics and reputable studies
• Cite experts on the topic
• Do they back up what you say?
• Do they refute the other side?

Cite Sources with Some Clout

• Which source would a reader find more credible?
• The New York Times
• http://www.myopinion.com
• Which person would a reader be more likely to believe?
• Joe Smith from Fort Wayne, IN
• Dr. Susan Worth, Prof. of Criminology at Purdue University

Establish Credibility

• Cite credible sources
• Cite sources correctly and thoroughly
• Use professional language (and design)
• Edit out all errors

Cite Sources Ethically

Don’t misrepresent a quote or leave out important information.

Misquote : “Crime rates were down by 2002,” according to Dr. Smith .

Actual quote : “Crime rates were down by 2002, but steadily began climbing again a year later,” said to Dr. Smith.

Tactics to Avoid

• Don’t lecture or talk down to your audience
• Don’t make threats or “bully” your reader
• Don’t employ guilt trips
• Be careful if using the

second person, “you”

Have More Questions?

• Visit us at the Writing Lab
• Heavilon Hall 226
• http://owl.english.purdue.edu/writinglab
• Visit us online at the OWL
• http://owl.english.purdue.edu

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Top 10 Persuasion Presentation Templates with Samples and Examples

Geetanjali Chauhan

“Did you know that the average person is exposed to up to 10,000 ads every day?" This staggering number highlights the importance of mastering the art of persuasion in today's world. If you want to stand out and make a lasting impact, understanding and using effective influence tactics is key. Our comprehensive templates offer a deep dive into persuasive techniques, persuasive writing, and persuasive communication. These tools are designed to help you craft messages that resonate, convince, and inspire action. Whether you’re looking to refine your influence strategies or enhance your ability to convince others, these templates provide the perfect framework.

And remember, the templates are 100% editable and customizable to fit your specific needs.

Enhance your presentations with our top communication techniques. Explore our templates now and make your message clear and impactful.

Let’s explore!

Template 1: Effective Persuasion Strategies

Start your presentation with an overview of effective persuasion strategies. The slide includes sections on persuasive techniques, highlighting key influence tactics that drive successful communication. It emphasizes persuasive writing and communication methods to help you craft convincing messages. Each section is marked, ensuring that your audience can follow along. Visual icons accompany each point, making the information more engaging and memorable. The layout is aesthetic, but clutter-free allowing you to focus on delivering your message with clarity and confidence. This slide is perfect for presentations on marketing strategies, customer engagement, or any topic requiring a deep understanding of influence and persuasive techniques. Enhance your ability to persuade and influence your audience with this well-structured slide.

Template 2: Enhancing Persuasion Techniques

This informative slide outlines strategies for enhancing persuasion skills. It presents four main approaches: Finding the common ground, providing evidence, connecting emotionally, and establishing credibility. Each method is accompanied by brief explanations and placeholders for additional details. The PPT Layout combines text with a relevant image that shows people engaged in discussion, visually reinforcing the concept of persuasive communication. This structured presentation of influence tactics serves as an excellent starting point for training sessions or workshops focused on improving communication effectiveness and mastering the art of persuasion in professional contexts.

Download this template

Template 3: Customer Behavior Influence Matrix

All business wish to influence customer behavior, one way or the other. This PPT Template presents a persuasion strategy matrix designed to influence customer behavior. The quadrant-style diagram illustrates four distinct approaches: Rational, coercive, voluntary, and emotional. Each quadrant provides space for examples of persuasive techniques aligned with these categories. This visual representation helps in understanding influence tactics and how they relate to aspects of customer psychology. The matrix format allows for quick comparison and analysis of persuasive communication strategies, making it a valuable tool for marketing teams and sales professionals. This slide also facilitates a more nuanced approach to customer engagement and behavior modification, enhancing the effectiveness of persuasive writing and communication in sales and marketing contexts.

Template 4: Motivational Speaker Persuasion Techniques

This slide illustrates the concept of a motivational speaker using persuasion techniques to influence students. The simple yet effective icon depicts a speaker at a podium addressing an audience, represented by simplified figures. The visual emphasizes the power dynamic in public speaking and the potential for persuasive communication. The layout includes space for additional text to elaborate on specific persuasive strategies or techniques employed by speakers. This representation serves as an excellent starting point for discussions on influence tactics in public speaking, the psychology of persuasion, and effective communication methods. It's particularly relevant for training sessions on leadership, public speaking, or educational contexts.

Create a solid communication plan with our top templates. Check them out today and ensure your customers always stay informed and engaged.

Template 5: Leadership Persuasion Framework

This slide presents a four-step framework for successful persuasion in leadership contexts. The steps are visually represented as interconnected tabs, progressing from establishing credibility to understanding the audience, connecting emotionally, and strengthening position with realistic language. Each step is accompanied by bullet points offering actions or strategies, providing a comprehensive guide for leaders to enhance their persuasive abilities. The use of icons beneath each tab reinforce the concepts visually. The slide's design makes it an invaluable tool for leadership training programs, workshops on persuasive techniques, or strategic planning sessions aimed at improving organizational communication and influence.

Template 6: Psychological Persuasion Methods

This slide outlines four psychological methods of persuasion, presenting a structured approach to influencing others. The techniques are displayed in a linear flow, starting with creating a need, then appealing to social needs, limiting availability, and finally, reciprocity. Each method is accompanied by brief explanations and space for details, providing a comprehensive overview of these persuasive strategies. The visual representation helps in understanding the sequence and the relationship between these psychological tactics. This framework matters for marketing professionals, sales teams, and leaders looking to enhance their persuasive communication skills.

Template 7: Principles of Persuasion in Decision-Making

This slide presents five key principles of persuasion that aid in decision-making: consensus, scarcity, liking, authority, and consistency. Each principle is explained, showing how it influences customer behavior. Consensus highlights that people tend to follow others' actions. Scarcity emphasizes how limited availability increases appeal. Liking focuses on building rapport to enhance persuasiveness. Authority stresses the impact of credibility in one's field. Consistency encourages maintaining a coherent message. The central icon symbolizes the illumination of persuasive tactics. This overview provides a foundation for understanding core influence techniques, enabling more effective communication and decision guidance across contexts, from marketing to leadership.

Template 8: Persuasion Techniques for Sales Encouragement

This slide outlines five persuasion techniques tailored for boosting sales. The methods include pursuing imagination and vision, primary enrollment technique, allowing free choice, transparency, and personal social credibility. Each technique is accompanied by brief explanations and bullet points for implementation. The first method emphasizes triggering customer imagination, while the second focuses on emotional appeal through enrollment. Allowing free choice and maintaining transparency builds trust. The final technique stresses the importance of personal credibility in social contexts. This comprehensive approach covers aspects of the sales process, from initial engagement to closing, providing a toolkit for sales professionals to enhance their persuasive communication and influence potential customers more effectively.

Template 9: Employee Persuasion in Customer Interactions

This slide illustrates the concept of employees using persuasion skills to influence customers positively. The visual representation shows two figures engaged in communication, with one emitting a signal and the other responding with a smile. This simple yet effective imagery conveys the idea of successful persuasive interaction. The slide emphasizes the importance of developing and applying persuasion techniques in customer-facing roles. It suggests that when employees master these skills, they can create more positive outcomes in their interactions with customers. This concept is crucial for businesses looking to improve customer relations, increase sales, and enhance customer experience.

Improve your communication skills with our free slides. Download now and start building stronger connections in every conversation.

Template 10: Content Persuasion Matrix for Customer Adoption

This slide presents a content persuasion matrix designed to facilitate customer adoption and change. The matrix is divided into four quadrants based on two axes: familiarity (familiar to unfamiliar) and mental effort or hassle (desire to be motivated). Each quadrant contains persuasive approaches: Imagine a New you messaging, Keep it up messaging, Campaign strategies, and Nudge & Reframe techniques. This framework helps tailor persuasive content to customer segments based on their familiarity with the product/service and their motivation level. By matching the right persuasive technique to the customer's position in this matrix, businesses can encourage adoption and drive desired changes in customer behavior.

Persuasion: Your Path to Influential Communication

As we conclude our exploration of persuasion techniques, it's clear that mastering the art of influence is crucial in today's communication-saturated world. SlideTeam’s templates offer a comprehensive toolkit for enhancing your persuasive skills across scenarios, from sales and marketing to leadership and customer interactions. By understanding and applying these strategies, you can craft more compelling messages, make stronger connections with your audience, and achieve better outcomes in your personal and professional endeavors. Remember, effective persuasion is not about manipulation, but about clear, ethical communication that resonates with your audience's needs and motivations. As you implement these techniques, continually refine your approach based on feedback and results. With practice and thoughtful application, you'll develop a natural ability to influence and inspire others in positive, impactful ways.

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Introduction to Persuasive Speech Writing

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Persuasive Writing Lesson PowerPoint

This document provides information and guidance about persuasive writing. It defines persuasive writing as taking a position for or against an issue to convince the reader to believe or do something. Examples of where persuasive writing can be found are given, such as advertisements, essays, speeches and social media. Common topics that can be argued or debated are discussed. The elements of a persuasive argument are outlined as having a claim, evidence supporting the claim, an opposing viewpoint, and a conclusion. Techniques to persuade readers, such as emotional appeals and loaded language, are described. The document concludes by providing direction and a checklist for writing a persuasive essay. Read less

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• 1. Persuasive Writing
• 2. Quickwrite: What is your experience with writing persuasive essays?  If you have never written one, have you ever tried to convince someone to act a certain way or do something?  If so, what techniques did you use? What kind of argument did you make?
• 3. Persuasive Writing  In persuasive writing, a writer takes a position FOR or AGAINST an issue and writes to convince the reader to BELIEVE or DO something.
• 4. Where do you find Persuasive Writing?  In advertisements to get the reader to buy a product  In newspapers, magazines, essays and other texts to get the reader to accept a point of view  In speeches, petitions, and political cartoons to convince readers to believe a certain political viewpoint  On blogs, webpages, and social media sites to convince the reader to subscribe to or follow the author
• 5. Examples of Persuasive Writing  Editorials  Essays  Advertisements  Speeches  Petitions  Political Cartoons  Editorial Letters  Blogs  Tweets  Facebook  Advice Columns
• 6. What are some topics that you make argue or debate over?  Examples:  Students should be required to go to school all year.  The United States troops should leave Iraq.  Come up with at least 5 topics that have opposing views that interest you.
• 7. Persuasive Arguments Should have the following:  A claim  Evidence Supporting the claim (reasons)  An opposing viewpoint with counter- arguments  A conclusion
• 8. Making a Claim  A writer must express an opinion to turn a topic into a claim. For example, if your topic is “school start time,” then a possible claim could be “school should start later in the day.” Remember that your claim has to be arguable, meaning it needs to have at least two sides.
• 9. Thesis statements or claims avoid the following: • the first person (I believe, In my opinion, etc.) • unclear language (It seems, etc.) • attempting two topics at once (even if they seem related). Pick one and stick with it. • just stating a fact - A thesis is something you plan to make an argument about.
• 10. Claim Opposing Viewpoints School should start later in the day. FOR Starting later will allow more sleep for students. Rested students are good students. AGAINST Starting later will take away time from after-school activities. Example:
• 11. Now you write a Thesis Statement Step 1: TOPIC State the topic under consideration: dogs
• 12. Now you write a Thesis Statement Step 2: ISSUE State the specific issue in the form of a debating proposition (for something). The issue usually answers the question “what?” What about dogs? Dogs should be subject to leash laws. Dogs make great pets.
• 13. Now you write a Thesis Statement Step 3: Position + Rationale ( because- clause) Your topic and issue = your position. Now, using a because-clause. Dogs should be subject to leash laws because they are natural wanderers.
• 16. Persuasive Techniques People aren’t always logical. Emotion can play a key role in decision- making. That’s why writers and speakers use persuasive techniques, or methods that are intended to sway people’s feelings and actions.  Appeals by Association  Emotional Appeals  Loaded Appeals
• 17. Appeals by Association  Link an idea or a product to something or someone positive or influential  Bandwagon Appeal  Taps into people’s desire to belong  Testimonial  Uses celebrities or satisfied customers to persuade  Transfer  Connects a product, a candidate, or a cause with a positive image or idea
• 18. Emotional Appeals  Use strong feelings, rather than facts, to persuade  Appeal to Pity  Taps into people’s compassion for others  Appeal to Fear  Preys upon people’s fear for their safety  Appeal to Vanity  Uses flattery to win people over
• 19. Loaded Language  Uses words with strongly positive or negative associations  Words with Positive Associations  Call up favorable images, feelings, or experiences  Words with Negative Associations  May bring t0 mind unpleasant images, feelings, or experiences; often create a sense of distrust or unease
• 20. Practice  Now you will analyze the following persuasive arguments. Remember to ask yourself the following questions:
• 21. Purpose:  What is the writer’s purpose for writing this argument? Why does the writer want to convince the audience to accept the claim?
• 22. Audience:  To whom is the letter written? To whom do the reasons and evidence seem targeted? How do you know?
• 23. Support:  What facts, examples, and personal experiences are presented?
• 24. Organization:  What do you notice about the structure of the essay? How does it begin? What is included in the body paragraphs? How does the essay end?
• 31. Get Started  What is your topic or idea?  What claim are you making about this idea?  What is your thesis statement or topic sentence?  What evidence do you have to support your claim?  Do you have an argument against an opposing viewpoint?  How will you wrap up or conclude your argument?  Do you have an action you want the reader to take?
• 32. Organizing the Essay  Topic sentence: Statement of a reason to support your claim.  Evidence: Examples to support the claim (facts, details, stories, etc.).  Commentary: Explanation of the significance of the evidence or the connection to the claim (reasoning).  Counter-Argument: An argument acknowledging and defending against an opposing viewpoint.  Conclusion: Wrapping up the argument and restatement of the claim.
• 33. Concluding a Persuasive Essay When generating a conclusion for a persuasive essay, writers should do the following:  Wrap up the argument.  Restate the claim.  Provide a new appeal to needs or values.  Add additional commentary.  Ask for readers to take action or change thinking.  Refrain from repeating information.
• 34. Directions 1. Establish a position: Decide what your opinion is. Are you for or against mandatory recycling? 2. Create a thesis statement: Make a claim and include several key facts to support your claim. 3. Identify Supporting Evidence: What evidence supports your claim? Use specific evidence and cite where you found it. 4. Consider alternatives: What is the counter argument? How will you defend against an opposing viewpoint? 5. Include a Conclusion: Wrap-up your argument. Restate your claim and summarize briefly any important ideas. Ask readers to take action. 6. Revise and Edit: Does your essay follow guidelines given? Did you check the rubric?
• 35. Persuasive Essay: Revision Checklist 1. Issue/Topic • Are there multiple viewpoints surrounding this issue? 2. Claim • Does the claim have a topic and opinion? • Does the writer give reasons for making the claim? 3. Support • What facts, statistics, examples, and personal experiences are used? • Does the writer use sound reasoning and relevant details? • Is the evidence relevant, accurate, current, and typical? 4. Audience • To whom do the reasons, evidence, appeals, and examples seem to be targeted? • Are the above appropriate for the intended audience? 5. Opposing Viewpoints • Does the writer address opposing viewpoints clearly, fairly, and completely? • Does the writer acknowledge and refuse opposing viewpoints with logic and relevant evidence? 6. Conclusion • Does the writer conclude the argument effectively?

Persuasive Speech Writing

Oct 06, 2014

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Persuasive Speech Writing. Use the action buttons to continue this learning module. J. Pettyjohn EDTC – 6323 Self-paced Learning Objective. Instructions and Introductions. This self-paced learning module will explain how to write a persuasive speech. It is suitable for any audience.

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Persuasive Speech Writing Use the action buttons to continue this learning module J. Pettyjohn EDTC – 6323 Self-paced Learning Objective

Instructions and Introductions • This self-paced learning module will explain how to write a persuasive speech. • It is suitable for any audience. • Use the ESC key on your keyboard to end and leave the module at any time. • It will take approximately 10 minutes to complete this module.

Persuasive Speech Purpose • The general purpose of a persuasive speech is to persuade your audience to complete a form of action. • The specific purpose of a persuasive speech will depend on the speech topic and call of action. • For example: A persuasive speech about the importance of voting is also a speech to encourage the audience to vote.

Persuade Us! Persuade us that you understand by completing the following pop quiz! Instructions: Please click on a hyperlink below that corresponds to the correct answer. “The general purpose of a persuasive speech is to inform your audience of an important issue.” TRUEFALSE

Parts of a Persuasive Speech There are three major parts of any speech: • The Introduction • The Body • The Conclusion As you can see, writing a speech is similar to writing an essay. For the purpose of this learning module, we will be examining the five paragraph speech model.

Persuade Us! Persuade us that you understand by completing the following pop quiz! Instructions: Please click on a hyperlink below that corresponds to the correct answer. Which of the following is not one of the three major parts of a speech? A. CONCLUSIONB. BODY C. REFERENCE D. INTRODUCTION

The Introduction Every speech starts with an introduction paragraph. The introduction is comprised of the following: • Attention Getter • Credibility Statement • Tie to Audience • Thesis Statement and Preview of Three Reasons 1. Reason 1 2. Reason 2 3. Reason 3

The Body The body makes up the majority of the speech and is composed of three paragraphs. Each paragraph supports the thesis statement and follows the same organization of the preview. Body Paragraph #1: A. Reason 1 1. Supporting Evidence 2. Supporting Evidence 3. Supporting Evidence 4. Transition

The Body Continued… Body Paragraph #2: B. Reason 2 1. Supporting Evidence 2. Supporting Evidence 3. Supporting Evidence 4. Transition Body Paragraph #3: C. Reason 3 1. Supporting Evidence 2. Supporting Evidence 3. Supporting Evidence 4. Transition

Persuade Us! Persuade us that you understand by completing the following pop quiz! Instructions: Please click on a hyperlink below that corresponds to the correct answer. Each paragraph of the body supports the thesis statement and follows the same organization of the preview. TRUEFALSE

The Conclusion Every speech ends with the conclusion. The conclusion paragraph summarizes your speech and helps the audience remember your main points. The conclusion is comprised of the following: • Closing Transition • Restate Thesis Statement • Restate Three Reasons • Link to Introduction • Concluding Device or Call to Action

Persuasive Speech Writing Summary • In this self-paced learning module, you learned how to write a persuasive speech. • You are encouraged to use this module as an outline guide for any type of speech you may have to write.

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Persuasive Speech. Minimum Time Requirement 2 nd Year Students: Seven (7) Minutes 1 st Year Students: Five (5) Minutes Typed Outline Required Pick a topic that you have a strong opinion about, write a proposition about your topic, gather information

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Talking Writing and Presenting a Persuasive Speech

Talking Writing and Presenting a Persuasive Speech. Experiences and Outcomes. Tools for listening and talking – to help me when interacting or presenting within and beyond my place of learning

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