persuasive essay call to action examples

7 Call to Action Examples You Have Never Seen Before

At great risk to my sanity, I went online with the intention of finding as much advertising as I could.

The goal: to find call to action examples (CTAs) that were fresh, original, unique, and compelling.

My discovery: Almost everyone is using generic CTAs. Safe, boring, and forgettable. The 7 innovative call to action examples I found made those brands stand out immediately.

Your opportunity: By changing 2-3 words of a call to action, brands can stand out in a small way from the hopelessly ordinary competition.

Less than 0.00001% of CTAs Are Unique

This is not a scientific number. I came up with it out of spite after an exhausting search.

Refresh the examples in a listicle about calls to action, my editor said. 

I thought this was going to be easy.

It was a nightmare. 

Websites for brands large and small were universally boring in terms of calls to action. The most tantalizing offer I could find was usually “Free Trial”, which brought me to a page with miles of fine print. 

I thought maybe the aggressive pay-per-click advertisers would put together some compelling calls to action. Nope. The name of the game there is using every conversion hack at once. 

Here’s a typically boring call to action example that most people are using :

I think this offer hits every cliche tactic: the ticking clock, a warning emoji about sell-out risk, money-back guarantee, a steep discount, etc.

Then I tried social media, which was even worse. Facebook gave me nothing in the way of an inventive CTA. Absolutely nothing.

I checked Reddit–as always, a wonderful place, just not for buying things.

On X (fka: Twitter), I was hoping to find some good scammy infoproducts, maybe some clever hardsells. But I was disappointed. I could have made a full quilt that spelled out “unoriginal” with all the thread emojis inviting me to click and read a tweet-storm. Here’s why that trend is played out: 🧵/23

My wife told me that TikTok has been ruined by advertisers and influencers–so I was really excited about that. This is where the real ingenuity must be. 

Nope. It’s a simple SHOP button that overlays influencer videos. That’s it.

But in the end, I prevailed. I found 7 examples of brands actually trying something new with their call to action. They used this small detail to support their brand image or speak to their audience.

7 Truly Unique Call to Action Examples

1. cloudflare.

“Under attack?”

That is a viable button you can click on Cloudflare’s site. 

I love it. 

Cloudflare has positioned themselves as a cybersecurity version of calling 911 when there’s an intruder in your house. And they did it using two words, a question mark, and a construction-zone orange button in the navbar.

I assume the majority of people who click that button are like me: not currently under attack, but curious about what the next steps would be if they were.

I wanted to learn more because of the clever call to action. If the button had said Learn More, I never would have clicked it.

2. Backcountry

The online outdoor retailer Backcountry hires the people who stay up around the fire fighting about which hiking stove weighs less. You know the type: Gearheads.

This is a huge selling point for Backcountry. When people buy kayaks, avalanche beacons, and so on, they really want to know that this gear works.

Call a Gearhead. Text a Gearhead. These are creative, on-brand calls to action nested in a familiar dropdown menu.

You have a question about climbing rope? Now you are talking with a woman who climbs 3 times a week. 

3. LINGs CARS.com

This is actually a fairly tame example of the calls to action on LINGsCARS.com , one of the most successful car leasing services in the UK. 

Ling broke every rule of web design to bring us this masterpiece. I know neons are in right now, but most people aren’t using all of the neons, at once, with a paisley background. 

CrazyEgg will lock me out of WordPress if I actually recommend a call to action that includes three Order Now buttons that blink at random intervals. So I am not going to do that.

I will say with 100% certainty, however, that I have never seen call to action examples quite like this ever before. 

4. Niki Whittle

Niki Whittle is an online personal stylist who has helped thousands of clients find joy instead of anxiety at the prospect of getting dressed and going out into the world.

The text of her CTA button speaks directly to that goal: Help me enjoy getting dressed!

If you swapped out Niki’s personalized text for a basic “Find Out More” button, I think the call to action would suffer. 

Her choice of text is intimate. No adult is going to ask for help getting dressed unless they fully trust the other party to understand where they are coming from. The way that Niki has framed the call to action shows that she understands. 

Due to California regulations, the beverage brand Ceria couldn’t exactly say what their new product was. With the help of the marketing agency Mother, Ceria found a clever way to get their audience to connect.

The call to action they used was a Spotify playlist people could download by scanning a barcode styled like the familiar Spotify audio waveform.

There’s a cool story behind this ad campaign, which appeared online and in-print in California. 

I’m not going to rehash it here because you should go visit the site of the people who did the work , not hear about it third-hand, looking at screenshots I took while I was way behind schedule writing this post.

6. AllTrails

Have you ever seen a limited time offer that isn’t pushy?

AllTrails nails it with this email they sent me. If I go outside, this weekend only , they’ll plant a tree on my behalf.

It’s a positive push, encouraging me to do something for my health, and it won’t cost me a dime. Until AllTrails called me to action, I just had weekend plans. Now I am saving the forest. 

The invitation to “Join In” isn’t super original, I know, even with those cute little tree icons.

But the call to action is social. It’s not “Register” or “Find out more”, it’s about connecting with other people. AllTrails has 50 million users. This is a real community, and AllTrails is smart to frame it that way. 

7. Avocado Green Mattress

Avocado Green Mattress has upcycled bedroom furniture people can buy to complement their organic mattresses.

The call to action is “Shop Zero Waste” is a clear call to the type of buyer who is willing to pay a premium to minimize their impact on the environment. “Shop” would work, but it doesn’t highlight the key selling point of their furniture.

It’s a small detail, but most people buying online have 5-7 tabs open. I know I do. With buyers scanning all these different sites, I think it makes sense to foreground your unique features in the button text.

More Call To Action Examples

Here are some twists on classic calls to action. I can’t say I’d never seen these types of tactics before, but the following examples are well done.

The call to action text speaks to the audience, aligns with the brand image, or is simply more inviting than a generic “Try Now” button.

Kati Curtis Design

Kati Curtis Design opted for a slight variation on the Get In Touch call to action by including her name. 

I’m not going to belabor the point about what’s going on here, but this slight personalization will absolutely stand out.

I think this is a good idea if you are the face of your business as opposed to a brand. “Get In Touch With The Owner” could work, too.

Havenly is an online interior design service company. I liked the invitation for customers to “Find Their Style.” 

They could have stuck with “Learn More” or “Book a Consultation,” but those aren’t personal at all. Those are also fairly passive calls to action, versus “Find Your Style,” which is much more active.

Birchbox , the popular cosmetics subscription box opted to use an invitation style call to action:

“Build Your Box”

It’s intuitive, on-brand, and crisp. 

One issue people have with subscription services is that they get products they don’t want. With this short call to action, Birchbox is countering that objection by offering their customers an active role in building their own box. 

Art & Logic

Art & Logic is a software development company with an approachable call to action.

Yes, they decided to go with “Let’s talk about your project” instead of something sterile or gimmicky.

Building custom business software is insanely complex, but Art & Logic makes the next steps as easy as possible.

Make your website better. Instantly.

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Persuasive Essay Guide

Persuasive Essay Examples

30+ Persuasive Essay Examples To Get You Started

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Are you looking to improve your persuasive writing skills?

One of the best ways to do that is by reading persuasive essay examples. These examples can show you how to structure your arguments effectively.

But finding good examples can be a challenge. Don't worry, though – we've gathered some helpful persuasive essays for you right here!

So, if you're in search of persuasive essay examples to help you write your own, you're in the right place. 

Keep reading this blog to explore various examples!

• 1. Persuasive Essay Examples For Students
• 2. Persuasive Writing Example For Elementary Schools
• 3. Persuasive Essay Examples Middle School
• 4. Persuasive Essay Examples High School
• 5. Persuasive Essay Examples for College Students 
• 6. Persuasive Essay Examples For University
• 7. Persuasive Essay Examples for Different Formats
• 8. Basic Persuasive Essay Structure  
• 9. Catchy Persuasive Essay Topics

Persuasive Essay Examples For Students

A persuasive essay aims to convince the reader of the author’s point of view. 

To find the right path for your essay, it's helpful to go through some examples. Similarly, good essay examples also help to avoid any potential pitfalls and offer clear information to the readers to adopt.

Let’s take a look at 2 short persuasive essay examples, focusing on current and relevant issues:

Example 1: 

Need an A+ essay? Let us do the writing for you!

If you are looking for longer examples, below are some persuasive essay examples pdf for different academic levels. Read them for free.

Persuasive Writing Example For Elementary Schools

Here are provided some sample essays to further explain the concept of persuasive writing for students.

3rd-grade Persuasive Essay Example

4th-grade Persuasive Essay Example

Persuasive Essay Example 5th-grade

Persuasive Essay Examples Middle School

Check out these persuasive essay examples for middle school to get a comprehensive idea of the format structure. 

Persuasive Essay Examples for 6th Grade

7th-grade Persuasive Essay Example

8th-grade Persuasive Essay Example

Persuasive Essay Examples High School

The following are good persuasive essay examples for high school. Having a look at them will help you understand better.

Persuasive Essay Examples Grade 10

High-school Persuasive Essay Example

Examples of Persuasive Essay in Everyday Life

Persuasive Essay Examples for College Students 

Essay writing at the college level becomes more complicated. We have provided you with top-notch college persuasive and argumentative essay examples here. Read them to understand the essay writing process easily. 

11th-grade Persuasive Essay Example

Persuasive Essay Examples College

Higher English Persuasive Essay Example

Persuasive Essay About Smoking

Argumentative and Persuasive Examples

Persuasive Essay Examples For University

It becomes even more challenging to draft a perfect essay at the university level. Look at the examples of persuasive essays below to get an idea of writing one.

University Persuasive Essay Example

Political Persuasive Essay Examples

Persuasive Essay Examples About Life

Persuasive Essay Examples for Different Formats

A persuasive essay can be written in several formats. For instance, you can write the usual 5-paragraph essay, or even something longer or shorter.

Below are a few sample essays in various common formats.

Persuasive Essay Examples 5 Paragraph

Persuasive Essay Examples 3 Paragraph

These examples tell you how to remain convincing and persuasive regardless of the essay format you use.

Basic Persuasive Essay Structure  

Here's a breakdown of the typical persuasive essay outline , along with an example for each step:

• Introduction (Grab Attention & Introduce the Issue):

Hook your reader with an interesting fact, anecdote, or question-related to the topic. Briefly introduce the issue you'll be arguing for.

For Example:

• Thesis Statement (Clearly State Your Position):

The thesis statement is a one-sentence summary of your entire argument. It should be clear, concise, and specific, and include your main points.

• Body Paragraphs (Develop Your Arguments):

Dedicate each paragraph to a single main point supporting your thesis. Use strong evidence to back up your claims. This can include statistics, research findings, expert opinions, or personal anecdotes. Use clear transitions between paragraphs to show the flow of your argument.

• Counterargument (Acknowledge Opposing Views):

Briefly acknowledge potential objections to your argument. This shows you've considered different viewpoints and strengthens your own position.

• Rebuttal (Address Counterarguments):

Explain why the counterarguments are not strong enough to invalidate your main points. Offer additional evidence to solidify your position.

• Conclusion (Restate & Call to Action):

Briefly restate your thesis and summarize your main points. End with a strong call to action, urging the reader to adopt your perspective or take a specific step.

By following this structure and incorporating strong evidence, you can craft a persuasive essay that effectively convinces your reader to see things your way.

Can’t convince your readers? Hire a pro writer today!

Catchy Persuasive Essay Topics

Now that you have read some good examples, it's time to write your own persuasive essay.

But what should you write about? You can write persuasive essays about any topic, from business and online education to controversial topics like abortion, gun control, and more.

Here is a list of ten persuasive essay topics that you can use to grab your reader's attention and make them think:

• Should the government increase taxes to fund public health initiatives?
• Is the current education system effective in preparing students for college and the workplace?
• Should there be tighter gun control laws?
• Should schools have uniforms or a dress code?
• Are standardized tests an accurate measure of student performance?
• Should students be required to take physical education courses?
• Is undocumented immigration a legitimate cause for concern in the United States?
• Is affirmative action still necessary in today’s society?
• How much, if any, regulation should there be on technology companies?
• Is the death penalty an appropriate form of punishment for serious crimes?

Need more topic ideas? Check out our extensive list of unique persuasive essay topics and get started!

To Sum it Up!

This post gave you plenty of persuasive essay examples to check out. By going through them, you’ve learned how to build strong arguments, organize your essay, and use evidence effectively.

Now it’s time to get writing! Don’t worry about being perfect—just give it a try and make it your own. But if you’re still feeling stuck, don’t stress.

Place your " Do my essay " request at MyPerfectWords.com . With a team of experienced writers, we're are ready to create top-notch essays on any topic.

Our persuasive essay writing service is here to help! So, reach out to us for the expert assistance you need!

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• 17 Call To Action Examples (+ How to Write the Perfect Social CTA)

October 21, 2022 46 Comments Mark Quadros

A call to action can make or break the success of your social media campaign. If you use the right words, your CTA will inspire your audience to take action — click on your ad, download your ebook, add an item to cart… you name it. On the other hand, if your CTA isn’t catchy and persuasive, your audience will simply scroll past without noticing it.

Keep reading to learn everything you need to know about social media calls to action : what they are, what makes a CTA successful, and how to craft a persuasive CTA for your next campaign. We’ve also included 17 call to action examples (from social media and beyond) to get you inspired. That’s right: we’ve also included great examples from email campaigns and landing pages — because a good CTA is a good CTA, regardless of where it’s placed.

Let’s jump in!

What is a call to action (CTA)?

A call to action (or CTA) is a text prompt designed to inspire the target audience of a marketing campaign to take a desired action. For example, a call to action can encourage people to click on a link, leave a social media comment, visit an online store, make a purchase, etc.

A call to action can take up different forms:

• Plain text with no link

“Buy Now” or “Download Now” are typical examples of simple calls to action.

But a CTA can run longer, too, such as “Subscribe today so you’ll never miss a post.” The possibilities are endless.

Call to action examples from AdEspresso

A good CTA can help with decision fatigue and give meaning to your content. Even if it’s just a two-word phrase, users need some direction to know what to do next.

CTAs that create a sense of urgency will also help increase conversions .

As long as it encourages potential customers to stay engaged on your site, then your call to action has done its job.

Note that having one CTA highlighted is the most common way. At the same time, some marketers use both primary and secondary call to actions in their marketing. We’ll review some best practices of this later on.

How to write an effective CTA for social media (and beyond)

Social media is all about getting users to click on your posts and ads and engage. However, it’s no longer as easy as it sounds. 22.3% of people using ad blockers say there are “too many ads.”

It’s tough out there.

To combat this, increase your conversions and engagement with a compelling call to action on your ads and elsewhere on the web. Let’s see how you can achieve this.

Use strong action words

Writing short and strong CTAs is not only more persuasive, but it’s also necessary due to the character limits on ads. Start with a verb (“buy”) and follow with an adverb (“now”) or a subject (“ebook”) or both.

Here are two call to action examples to the above statement: “Buy Now” or “Download this ebook now.”

Below are some of the most common call to action verbs broken down by intention. Simply pair them with the offering of your business.

Tip: check your call to action against the LIFT Model (see below).

If we took our example from above, it would look something like this:

Download = relevance

this ebook = clarity

now = urgency

Download this ebook = value proposition

Use the text surrounding your call to action to:

• Reduce distractions (i.e., remove unnecessary links, images, etc.)
• Ease anxiety (e.g., add the disclaimer “no credit card required”)

Provoke emotion or enthusiasm

If you want to evoke an emotional response in your users, opt for a longer CTA. You’ll need to incorporate more modifiers in this case to get the desired effect.

Here are some examples:

• Add numbers: “Buy now and get 50% off!”
• Add adjectives: “Find your dream home with us!”
• Make a promise: “Lose weight in just 6 weeks!”
• Influence their FOMO: “Limited time offer. Get free shipping!”
• Play up your USP: “Order a hand-made soap now!”

Think up your own

You don’t need to stick to the good old examples, though. Get creative and make up your own call to actions.

First, verbalize to yourself what your company does for its customers (or simply look at your mission statement). For example, I run a spa where people get facial treatments.

Next, transform the verbs and modifiers into a 2-5 word call to action. Add relevant information where necessary → “ Get a free mud mask” or “ Treat yourself today!”

“Period better” – Thinx opted for the unique use of the word “period” as a verb in their CTA.

Tip: nobody gets their CTAs right the first time. Run at least one A/B test (but preferably more) on your ad to evaluate the strength of your call to action.

13 of the Best Call to Action Examples for 2022

In the following section, you’ll see what the techniques mentioned above look like in practice. Steal and customize the best CTA examples for your campaigns!

Facebook Ad CTAs

We’ll examine some Facebook ads with classic call to action examples. They may seem simple at first, but there’s more to uncover than what you see on the surface.

This ad from ClickUp is likely part of a retargeting campaign . Even if you don’t watch the video, the ad copy offers plenty of calls to action on its own.

Why it works

• Same CTA in the headline and the first sentence of the ad = the offer is clear (“Get 15% off”)
• The CTA is supported by objection-handling statements, such as “save 1 day a week”, “guaranteed,” and a list of features
• The “Learn More” call to action button assures the audience that they’ll get more info before committing

2. Shaw Academy

Can you spot all the call to actions in this Facebook ad? Hint: there are at least seven. Every element is coordinated here to instill a sense of urgency in the audience. Take note of the exploding colors, the alarm emoji, the many exclamation marks, and the multiple CTAs.

• Beautiful, contrasting colors with a CTA that stands out
• Multiple call to actions
• Sense of urgency to take action

Babbel is a language learning app that comes at you strong with various CTAs for their Facebook offer. It works because even if you don’t know this app, it quickly establishes a trust factor (“over 500,000 5-star reviews”). The post then draws you in with an attractive offer.

• The primary call to action is clear and direct: “Get up to 60% off!”
• They use the “Get Offer” CTA button to instill a sense of gratification in the audience
• Including the action word “join” + the number of reviews in the same sentence is a way to evoke the feeling of belonging to a community

4. Hootsuite

Hootsuite keeps it brief and concise with a few very targeted CTAs.

• All the call to actions are focused at the bottom while benefits are at the top of the post
• The “Learn More” CTA button leaves any extra info for the landing page

Instagram Ad CTAs

Sure, “swipe up” is available on Instagram ads, but you can get more clever than that. Below are some creative call to action examples for your Insta campaigns.

5. Headspace

Headspace’s Instagram ad is the perfect example of a custom-made call to action. “Snuggle up to Headspace” evokes a cozy feeling in users and personalizes the brand. Words like “snuggle” fit into the category of sensory words .

• They (smartly) opt to draw attention to the custom-made CTA and leave the “Get 30% off” as a secondary CTA
• They use the CTA button “Subscribe” after that to make it clear how that snuggling up will happen
• Coupled with a sweet, serene image, the whole CTA experience feels more like a gentle nudge for meditation and less like an ad

6. Elementor

As an event-type ad, Elementor gets it right. It displays all the key information regarding the event (name, speakers, date, and time).

Why it works:

• The two most eye-catching elements on the ad are the headline and the call to action button. They both have the same contrasting colors that stand out against the dark background.
• Both call to action buttons (‘Save Your Seat’ and ‘Book now’) are very concise and direct
• The old-school flair of the ‘save’ icon next to the CTA button works well with the target audience (likely consisting of more technical people)

7. Nøie Skincare

You have probably seen call to action examples like this in the advertising strategy of ecommerce brands. The main goal is to sell. At the same time, the ad focuses on the experience instead of rushing to take the user to a web page. In this case, “Shop Now” is the type of CTA that is direct, yet, the ad copy does most of the selling.

• The emphasis is on the product experience, which makes having just one call to action sufficient
• “Shop Now” is direct and to the point. The prospective customers know where they will be taken from the post

8. VAI Course

Esther Inman’s VAI Course ad keeps it fresh with the colors and a simple call to action button.

• The CTA text on the ad itself boasts about its main USP: the user gets a remote job pack every Friday
• The “See More” call to action button leaves the audience at ease knowing that they can still learn more about the product before signing up

Email conversion rates can soar as high as 15% . Take a look at the following email call to action examples from some brands who are doing it right.

9. Black Illustrations

Design agency, Black Illustrations prefers to use multiple CTAs in their email marketing. You can run your own test on this strategy, but it makes sense to include a few secondary call to action buttons if you have a relatively long email. Black Illustrations also adds a hyperlinked CTA to further help guide users to take action.

• Multiple CTA buttons (and hyperlinks) in a long email can increase your conversion rates.
• “Free with a subscription” stands out and keeps the main message clear for the user
• The color choice for the button works well with the brand yet still stands out

10. Audiense

The audience analysis tool, Audiense, prefers the long CTA route in their email marketing. Phrases like “show me…” or “take me to…” create a clear value proposition and helps the user feel in control.

• Using multiple words and first-person phrasing in your call to action could increase your relatability and CTR
• Users get a better sense of the type of page that awaits them after clicking
• When using a long-form CTA, you get to test a wider variety of versions

Landing page CTAs

Landing pages are great subjects to run a CTA test or two on. Below are some great call to action examples for your next campaign.

11. Tim Ferriss

Tim Ferriss’s email sign-up landing page is as minimalistic as it gets. No top menu, no links, or other distracting web components.

• The distraction-free page keeps the focus on the main CTA: to sign up for the newsletter
• The black headline and black CTA button provide a striking contrast to the white background
• “Get access” is a great call to action to use if you want to establish the feeling of receiving exclusive content in the user

Joy is a Canadian company that offers a razor subscription service for women. Their landing page is concise and fits all information to the visible area. The CTA button stands out as it’s the darkest element on the page.

• The contrasting color of the button helps users easily navigate to the next step
• The CTA copy itself follows ecommerce best practices: “add to cart” is an easy-to-recognize button in the industry
• The small-cap lettering (which fits the brand) lends a unique look to an otherwise highly used CTA

13. Leadfeeder

Leadfeeder’s own lead-generation landing page is simple with a clear value proposition. On the left, you get a summary of the ebook. On the right, you will need to provide some basic info and then click “Get the Guide” to submit your request.

• The CTA button is the only green item on the page
• “Get the Guide” engages the users with a clear offer

Website CTAs

Your landing pages may be the focus of your ad strategy. Still, it’s necessary to create a homepage with just as much converting power. Meet a few thought-out CTA examples below for your website!

14. Touchland

Touchland is here to sanitize your hands without making a mess. The “checklist” on the left (keys, wallet, phone, touchland) is cheeky. It’s a clever storytelling technique to place visitors into a familiar scenario while introducing the product.

• “Get yours” implies that a lot of people already have one – you will only fit in if you get yours
• The transparent call to action button gives the website an airy feel to it, which is on track for a business that sells a mist

With COVID-19 restrictions coming and going, travel sites like Airbnb have to develop ways to stay top of mind. They achieve this by featuring a wishlist of outdoor spaces and a dreamy illustration on their website.

• “Get inspired” is a soft CTA that invites the user to explore ideas for future travel (and remarketing)
• The call to action button itself stands out against the pastel-colored background

16. Smartlook

Smartlook is a user behavior analysis tool. They closely follow website best practices by placing a “hero” section above the fold (tagline+description+CTA). The main goal of the site is to prompt visitors to sign up for a free trial.

• The colorful call to action button provides a stark contrast against the grey and blue background – an immediate eye-catcher
• Using red and yellow colors on the button evokes a mixture of excitement and optimism in hesitant visitors
• The copy on the button says “Create free account” and the supporting text underneath is “No credit card required.” Both copies aim to overcome the subconscious objections of prospective users (Will it cost me anything? Will they charge my credit card?)

17. Ecom World

Ecom World is the website for “The World’s Largest Ecommerce Event.” They placed all of the most important info above the fold: what+when+where+the CTA.

• The call to action button coordinates well with the rest of the design elements. Throughout the site, the most crucial info tends to be highlighted in black.
• Multiple CTAs could increase conversions . Here, the “Buy Tickets” CTA appears three times above the fold alone (main navigation, in the hero, and in the sticky nanobar)

CTA buttons: Why they matter & how to use them

You can — and should — use CTAs on all types of marketing materials and on every platform you’re marketing on. This includes PPC ads of course, but it also includes landing pages, websites, blogs, newsletters, emails, and more. Sometimes, this means that you just need to stick to a plain-text CTA that’s possibly hyperlinked.

In plenty of cases, though, there’s a good chance that you would benefit significantly from clickable CTA buttons.

That’s why even Facebook has short, clickable CTA buttons that you can add to every ad campaign, and why you’ll see so many landing pages with bright “Sign Up Now!” text in a big yellow button. Clickable CTA buttons specifically have been proven many times over to increase conversion rates significantly. One study found that adding a CTA button to their article templates increased conversions by 83%, and it boosted ecommerce conversions by 22%.  Copyblogger found something similar; when their CTAs looked like buttons instead of plain text, they saw a conversion rate increase of 45% .

Let’s take a look at a few best practices for CTA buttons and how to use them in ads and on your site (including site pages, landing pages, and even your blog.

Facebook Ads

You know we had to start with Facebook Ads!

For a few years now, Facebook has had clickable CTA buttons built into the native interface. Button options include “Shop Now,” “Learn More,” “Download,” “Send Message,” and more. The idea is that you can use these CTA buttons to reinforce your ads, increasing the likelihood of conversion.

You should absolutely always include a CTA button on your ad campaigns in addition to using a CTA in the headline and/or description copy, too. Users intuitively are more likely to click when they see that button prompting them to take action without even realizing it.

Remember to tailor your CTA based on the ad that you’re running and the stage of the funnel that you’re targeting. Opting for “learn more” for users earlier in the funnel can feel lower-risk and less pressure than starting with a “Shop Now,” but this depends on the ad and the audience.

And if you’re wondering if these CTAs matter, know that they most definitely do. AdEspresso recently ran a $1000 experiment testing different types of CTA buttons on Facebook Ads to see what was most successful – and the result was astounding.

Overall, the top performer (Download) gained 49 conversions for $5.10 each, while the worst performing CTA (no button at all) achieved only 20 conversions at $12.50.

This means that you can end up paying more than twice as much for a conversion depending on the CTA you choose – something we would have never figured out without split testing.

We recommend testing out your CTA buttons using our internal split test engine to see which your audience responds to. This will allow you to test every possible combination of CTAs, and allow you to easily determine which is giving you the most conversions for the cheapest price.

 AdEspresso can even automatically pause your underperforming combinations using our Automatic Optimization feature , taking the guesswork out of campaign management altogether.

Your Website & Landing Pages

It’s always a good idea to use clickable CTA buttons to help users navigate through your site and to take certain actions. This is important both for your general website and your landing pages, too.

You can use these buttons to prioritize certain actions or to take users through typical paths that users follow when they’re most likely to convert. (On my site, for example, Google Analytics has shown that people who visit my portfolio page first are 6x more likely to get in touch with me than those who just view my contact page first.)

On landing pages and the home page of your website, you’ll want to make sure that the CTA button meets the following criteria:

• It uses contrasting colors to jump out at the user.
• It’s clearly a clickable button designed to improve navigation.
• It utilizes brief copy on the button itself but is often surrounded by copy that adds context and makes it more persuasive (like the example above).
• It should appear above the fold on the page, meaning that users can see at least one CTA button before they’d need to scroll down to see more information on the page. Make sure you take this into account on both desktop and mobile sites.

When you’re creating landing pages and site pages, remember to test them. Most people don’t realize that you can test site pages just like you would PPC campaigns when you’re using tools like Unbounce . Test different types of CTA copy, different placements, or even different colored buttons. Look for what works best, and optimize your pages accordingly. You can learn more about how to do this by checking out our $1000 case study here .

Save Save Save Save

You may also like reading:

• Social Commerce 101: How to Make Money Selling on Social
• 63 Instagram Caption Examples for 2023 (And How to Write Your Own)
• 15 Fresh Facebook Ad Examples to Inspire Your Next Campaign [2022]
• How to Create a Facebook Business Page (The Easy Way)

February 21, 2018 at 9:03 pm

March 14, 2018 at 1:14 am

What a list! Huge! Thanks for sharing such an incredible list. Either way, keep doing good work!

July 10, 2018 at 2:14 pm

My name is Kevin and I am a Senior Project Manager at IdeaPros, a company that turns ideas into real life businesses – similar to an incubator. Our team consists of experienced professionals, which have the capacity to turn any idea into a successful business. There is one aspect that we are lacking, which is the copywriting and compelling call to actions for landing pages/websites. We need someone that has experience in creating compelling call to actions and copywriting in order to intrigue customers/visitors to purchase a product.

Our company has over 120 clients, which is growing everyday. We are a high-caliber company with constantly growing client list.

We are looking for a marketing professional to refine the copy and call to actions on the websites that we make. From describing the product to creating simple sentences, we need someone to produce this content. There will be numerous projects a week and the work will never end, hence we will negotiate a price that is fair for the long run. Please let me know.

Warm Regards, Kevin Nguyen IdeaPros | Senior Project Manager [email protected]

July 11, 2018 at 11:18 am

Hey Kevin, I think this FREE webinar can be very helpful More Than Words: How To Write the Perfect Facebook Ads Copy It will go live on Tuesday, July 17th, at 10 am (PST). Mark it on your calendar and reserve your spot now by clicking here !

August 9, 2018 at 9:38 pm

Great!! nice to read!! thanks for sharing it Dth Button Bits Exporters

September 15, 2018 at 4:01 am

The information you’ve got shared is extremely attention-grabbing. this may extremely useful for users. Thanks for sharing such a meaty weblog

November 15, 2018 at 9:33 am

Very informative article with good reference. Very useful and informative for front end designers. Keep up the good work.

October 10, 2021 at 2:53 am

Can we have updated version of this article. Web has changed a lot since this was published first. Thanks

November 29, 2018 at 10:44 am

Thanks much, practical suggestions.

December 15, 2018 at 10:28 am

Thanks for the nice article, Ana. Just wondering whether the rules are sort of persisting or a fashion thing. If everyone is doing it the same way, won’t readers get fed up with it and resist the CTA? By the way, Happy New Year!

December 29, 2018 at 3:42 pm

Excellent article! Thanks for sharing exceptional value-added content.

January 8, 2019 at 1:33 am

thanks to sharing this very good article about call to action good examples ..good job

January 8, 2019 at 1:35 am

the wonderful information call to action thank you so much great job thank you

January 16, 2019 at 8:01 am

Thanks for sharing!

January 17, 2019 at 7:29 am

Hi Buddy, thanks for the nice and informational post… Loved it!

February 3, 2019 at 7:29 am

Thank you for sharing this valuable information which is easy to implement.

March 2, 2019 at 4:17 am

Excellent information

April 9, 2019 at 11:45 pm

great post on CTA

April 11, 2019 at 11:53 pm

These CTA examples are very useful.

April 15, 2019 at 10:45 am

Very informative & keep sharing, You are a student and don’t know how to earn? So don’t worry Now, you can Make Money As A Student easily.

April 17, 2019 at 10:09 am

Loved your article!!! Very detail explanation, thanks for sharing the information! I need to try it now 🙂

April 20, 2019 at 4:31 am

I am continually browsing online for ideas that can help me. Thank you! http://rahuldigital.org

April 21, 2019 at 10:48 pm

Nice information. Thanks

April 30, 2019 at 4:41 am

Amazing article – it is good to know, that other websites also name small details as the most crucial ones. We can see, that every step requires personalization, that is the reason why we created unique CTA phrases generator – http://www.ctagenerator.com

July 4, 2019 at 1:36 am

Hey Ana, I want to thank you for shariing your knowledge with us. I really appreciate you for such a great post. You have provided lots of information in an easy and understandable way.

September 20, 2019 at 10:33 am

Thanks for sharing such awesome call to action examples just loved it. definitely going to try these example in our next campagin.

November 9, 2019 at 4:10 am

A call to action is an invitation for a user to take some desired action. You often see call to action examples in persuasive writing. Once a brand has made its case in a blog post or video, for instance, they’ll often include a call to action at the end.

November 30, 2019 at 6:53 am

One of the best uses of FOMO in your CTA is to mention a sale or promotion that your company is holding, and which won’t last forever. You probably get emails with this sort of messaging all the time, I know I sure do. I’m talking about messaging like “Shop today! Sale ends on Monday,” perhaps during a three-day weekend. Or even “buy now while supplies last!” during the holiday season. It’s tough to ignore a prompt like that, especially during a time-sensitive, under-the-gun type of situation (e.g. the Christmas season). Similar to provoking enthusiasm as we discussed earlier, provoking fear of missing out in your CTA is sure to get you some additional clicks.

December 21, 2019 at 2:00 am

Getting the balance of ‘you’ and ‘us’ is important everywhere else in your website (and emails!). (Re #37 above)

January 24, 2020 at 3:14 am

Great post always testing different CTA on both Facebook and Adwords to see what can improve CTR and Conversions. The examples above are highly useful to get me thinking more creatively.

March 7, 2020 at 12:53 pm

Do you have a preferred call-to-action, or perhaps one that surprised you with how well it did? What about one that you were hoping would perform well but ended up bombing? I’d love to hear about it, so feel free to sound off below!

May 20, 2020 at 6:02 pm

I used CRO based CTR label variations with button colors and it helped me to improve leads.

June 7, 2020 at 11:31 am

informative article, thanks for sharing this article.

June 11, 2020 at 10:02 pm

Nice post I learned a lot here thanks.

June 19, 2020 at 2:20 am

Thanks for sharing such awesome call to action examples. you have explained it very will. i have also written on same you can visit my website: Hestabit

July 24, 2020 at 9:01 pm

This list is just what I was looking for. I was in need of a CTA for my ad I was doing so this was timely. Thanks!

January 26, 2021 at 10:38 pm

Absolutely useful article, I’m crafting my first landing page and I so need it.

February 13, 2021 at 2:42 am

You have a very good list of CTA examples here. Thank for working hard to provide these example with great explanations.

May 16, 2021 at 12:51 am

Very much useful article, I have been using this, But in different industries it’s very much useful.

Thanks again.

May 18, 2021 at 6:36 am

Having the right CTA can make all the difference to your business’s bottom line.

May 18, 2021 at 8:23 am

CTAs have always been a weak spot, but this is super helpful. Thanks!

[…] Almost all of your marketing content should have a well-crafted call to actions meant to encourage action. https://adespresso.com/blog/call-to-action-examples/ […]

[…] Call to Action […]

[…] to https://adespresso.com/blog/call-to-action-examples/  you cant just have any call to action, it must be strong enough so people will be convinced enough […]

[…] put a cap on this, without a call to action on your visual content, you risk drawing zero leads to your brand. Your CTA must not be less than three words. Even more […]

[…] 31 Call To Action Examples (And How to Write the Perfect One) https://adespresso.com/blog/call-to-action-examples/ […]

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Copyblogger

20 Call to Action Examples That Create Instant Leads

What are some winning call to action examples? Creating a strong call to action (CTA) is essential to turn visitors into leads, but how do you come up with the perfect one?

If you’re struggling to create a strong CTA, this framework will help you craft a unique CTA optimized for your business. 

What is a call to action?

When you start studying how to be a copywriter , you learn that a call to action is where you tell visitors about the action they should take next after viewing your content (landing page, pop up, blog post, social ad, etc.).

If you think of the roadmap on your customer’s journey, the CTA points the visitor to the first step in the buyer’s journey.

What’s an example of a great call to action?

So, what is the best type of call to action?

Unfortunately, there isn’t a one-size-fits-all solution or a single perfect formula for all businesses.

Different companies will use different copywriting strategies depending mostly on the buying cycle and their ideal customer’s pain points.

For example, someone selling CRM software will likely have a very different CTA than someone selling you a $10 meal.

The CRM company’s CTA would probably be a soft ask first, such as a quiz, watching a demo video, or viewing a case study. However, a meal service might have a more direct CTA, such as “Order now” or “Buy now.” 

Nonetheless, you can certainly do a few things to improve conversions regardless of your business industry and model. Here are a few tips.

Create a strong setup

The CTA extends well beyond a buy button.

The copy around the CTA will have a much more significant impact on the CTA’s success than the trigger words on the button itself.

The key to nailing the setup is to know what resonates with your audience.

For example, if you’re selling CRM software, you might want to include data from a case study and hit on a key pain point.

An example might look something like, “Drive more sales in less time. The solution to 10x lead quality.”

Use action words

Your storyselling goal is always to have the visitor take action, so it’s no surprise that you should use verbs in your copy.

For example, some of the most common CTA words include:

Provide instant gratification

Many fantastic CTAs also provide gratification.

For example, if you sell heatmap software, rather than featuring a button that says “Go,” the button might say something like “Show me my Heatmap.” 

You can also use instant gratification in the setup copy. As you’ll see below, OptinMonster has setup copy that says “Instantly grow your email list, get more leads, and increase sales.” 

Notice that nailing instant gratification also requires professional writers to have a deep understanding of their audience and their pain points. 

Create urgency

Urgency is also key, particularly for low-ticket products. For example, including words like “now” and “today” can help increase conversions.

When appropriate, you can also add countdown timers and inventory counters.

However, if you claim you will close an offer, you must shut it down. If not, your customers will learn that there really isn’t any urgency and might question your marketing ethics .

Make it irresistible

When an ideal prospect lands on your website, it’s your job to present them with an offer that is so relevant, it’s a no-brainer to accept. 

You’ll see that a lot in the upcoming call to action examples.

Creating a truly irresistible offer also requires you to understand your audience’s pain points.  

For example, if you’re a meal delivery service, a serious lead really wants a meal delivered to their house right at that moment when they land on your website. Therefore, if your CTA offers a free first meal, it’s a no-brainer for them to accept. 

Similarly, if you sell mattresses and offer $200 off a customer’s first purchase, a serious lead who really wants a mattress will happily give you an email address for $200.  

Want us to scale your traffic?

For the first time, The Copyblogger methodology is now available to a select few clients. We know it works. We’ve been doing it since 2006.

20 examples of calls to action that convert

Ready to review CTAs that convert?

While your exact copy will depend entirely on your audience and style of business blogging , here are 20 stellar call to action examples to inspire you.

From B2B to B2C, there’s a mix of everything on this list.

Homepages and landing pages

I Will Teach You To Be Rich

Ramit Sethi is known for outstanding copywriting, so it’s no surprise that the CTA on his website is also exceptional.

He offers a wide variety of courses through his website, so rather than sending the audience to a generic page, he has them take an interactive quiz and then sends them to content that’s the best match for them. 

Despite the fact that his audience has different interests, they do all have one thing in common: They want to make more money and do so quickly.

He perfectly harnesses that pain point by asking a reflective question and offers to provide a quick solution — in as little as an hour.

Given that his courses are usually several thousand dollars, his buying cycle is much longer, so he makes a soft ask with just the quiz.

Notice that the CTA also uses an action word (start), and the setup copy digs into the ideal persona of his buyer.

Crazy Egg offers heatmap software for websites. 

This CTA also digs into the buyer persona. You can tell just from the copy that it targets a data-driven B2B marketer who wants to improve their website right away.

In addition, they add proof and credibility by writing “300,000 websites use Crazy Egg.”

The language “Show me my Heatmap” also offers instant gratification and tells the visitor exactly what they will get by entering their website URL. 

By adding a 30-day free trial guarantee, this one of our call to action examples seals the deal for a qualified lead.

SparkToro has a fantastic CTA that is clear and concise.

Given that this is still a relatively new company, the setup for the CTA clearly states what the tool does (shows the websites your customers visit, etc.) and how it can help you (so you can do marketing that works).

They have a freemium model, so the first step in the buyer journey is to get prospects to try out the software and understand how it works — the CTA is to use the tool. 

If you’re an ideal lead for this product, it’s a no-brainer to use this free tool to solve your problem. 

OptinMonster

OptinMonster offers conversion optimization software, so it’s no surprise that they have a killer CTA. 

The OptinMonster CTA is one of the only CTAs on the list that has both persuasive writing and a persuasive visual.

The image captures the audience’s attention, and anyone who wants to grow their business will be compelled to read the rest of the CTA. 

The clear copy appeals to B2B customers since it promises to: 

• Grow your email list
• Get more leads
• Increase sales

Finally, the copy offers instant gratification by starting with the word “Instantly.”

The Lyft CTA is an excellent example of a CTA for a B2C product/service with a short sale cycle.

While this CTA isn’t selling a product or service, the value is still simple and clear: You can earn money by driving.

Given the simplicity of the offer and the short buying cycle, they don’t need more guarantees or data. 

Helix Sleep

This CTA is irresistible to a qualified lead.

If you’re mattress shopping and come across this site, you’re bound to click on it even if you aren’t yet sure if you want to buy from them.   

As they sell relatively expensive luxury mattresses, the visitor might freely enter their email address in exchange for a discount and free offer.

Salesforce is one of the only companies that intertwines a case study with their CTA.

It’s brilliant because rather than saying why their product is wonderful, they show how generates success for their customers. 

Approaching the prospect from a data-driven standpoint (drive a 62% increase in customers) also adds credibility to their brand.

It will also increase appeal to their ideal prospects (people who want a CRM to help them generate more leads faster). 

In addition, both of their CTA buttons are non-committal. This works well because it increases their chances of getting a “yes” from each visitor.

MyFitnessPal

This product is designed for people who want to improve their health, lose weight, and get fit.

However, many of their customers are beginners. As a beginner in fitness, one of the biggest pain points is the overwhelming abundance of information available. Therefore, their product exists to streamline getting started.

In this one of our call to action examples, the CTA reflects their ideal customer profile. It mentions, “Good health starts,” which welcomes their beginner audience and establishes the brand as a solution to simplify fitness. 

The first sentence also taps into the lead’s pain point, as strong leads for this product often feel their diet is out of control. 

Finally, they break down three simple things the app can do:

• Track meals
• Learn about your habits
• Reach your goals

The copy on the button is also non-committal since it emphasizes “free.” 

GetResponse

There are hundreds of different email software solutions available, and most of them offer a variety of complex features.

This CTA is super clear about what it offers. A tool to:

• Send emails
• Create pages
• Automate marketing processes

It’s also clear what the customer will get. The yellow highlighted part is animated and switches between Get :

I know this CTA works because as I was writing this post and analyzing DoorDash’s CTA, I actually made an order!

The value proposition is very simple: They will bring food from your favorite restaurants to your door.

This is a self-explanatory, low-ticket B2C product with a buying cycle that lasts about 30 seconds, so they don’t need to offer any guarantees or alternative setup copy.

In fact, the fewer distractions the buyer has, the better your conversions will be.

The CTA to enter your delivery address is appealing (and ultimately what sucked me in) as I wanted to see what restaurants would deliver.

Once I saw that I could have my food delivered to me instantly, and I could keep working, it was a no-brainer to pay a few extra dollars to have my food delivered. 

Stitch Fix has an interesting approach to their CTA. While it’s a B2C product, it’s also an ongoing commitment and therefore has a slightly longer buyer journey.

It’s a relatively new concept, which can make the CTA tricky. (If the customer doesn’t understand what you offer, the CTA won’t convert.)

Rather than using many lines of copy to explain what they do, they provide a video of a man and a woman unpacking their box, trying on their clothes, and sending the box back. 

In this case, the video does a much better job of showing how the process works rather than explaining it with copy. 

The CTA button is also a soft ask to the first stop in the customer journey: take a quick style quiz.

Sumo has a relatively simple CTA for a B2B product. It capitalizes on the fact that it’s a free tool, which automatically makes it a no-brainer for their ideal customer to sign up.

If the fact that the tool is free still didn’t convince you to sign up, they also explain that it’s easy to set up (which is a key pain point for many email marketers).

• Activate (without coding)

Also, if you have a large number of users, include the number. They have the exact number (916,671 websites) on the CTA, which adds credibility.

If you’re looking for a way to make a living online , Teachable’s market is booming. 

Their CTA is fairly simple and appeals to an audience of relatively new course creators (which is perfect because their software is designed to be user-friendly and simple).

They also emphasize the free trial offer and just ask for an email address to get started. 

ClickFunnels

A list of great call to action examples wouldn’t be complete without ClickFunnels. 

They are masters at selling, so they clearly have a killer CTA. 

They sell mainly to smaller companies, and their copy hits on the pain points of those entrepreneurs.

First, most new entrepreneurs can’t hire a large tech team, and they just want a simple solution to turn visitors into customers. 

In addition, they add a video to the side that essentially shows how the digital product works, rather than explaining it in the CTA. 

Finally, the freemium offer makes a soft ask for people to use the software at no charge.

They also use more urgency than the majority of the other CTAs on this list, with “now” mentioned twice and other words like “quickly” to encourage action. 

Note that while pressure can work well for some products, be conscious of the marketing story for your brand.

For example, if you offer fertility services, pressuring someone to schedule an appointment will project an insensitive brand image. 

However, this works for ClickFunnels because most entrepreneurs consider themselves action-takers.

If your visitor sees the CTA on your homepage and then tries to leave, consider using an exit pop-up.

An exit pop-up should also have a strong CTA that convinces the visitor to stick around or at least give you a piece of information that enables you to retarget them (like an email address). 

Here are a few great call to action examples on pop-ups.

Adore Me offers a highly convincing B2C CTA in its pop-up. 

First, they create real urgency with a countdown timer at the top. In addition, it lays out the discount you will receive (which is a sizeable discount, not just 10% off). 

Next, there is a guarantee (free exchanges), and finally, they make the copy on the buttons very convincing. 

Most CTAs have a button that says something like “Buy now.” However, this language implies that the customer will be spending money by purchasing something, which can trigger guilt.  

Therefore, this CTA, “Unlock My Offer,” implies that the customer will be saving money, which actually moves the visitor away from a mindset of pain.

It’s also more refreshing than similar, fatigued versions, like “Get My Offer” or “Redeem My Offer.”

In addition, the button to close the offer uses reverse psychology to trigger the guilt of wasting money.

HelloFresh has an interesting pop-up CTA.

Rather than asking the visitor to sign up or do something, they offer a fun interactive experience that then leads them to the first step in the customer journey.

If your visitor isn’t interested in your first CTA, you can offer them a different experience.

In addition, they use similar reverse psychology that Adore Me uses — the button they want the person to click suggests gaining value, whereas the exit button suggests losing value.

Tim Ferriss

Tim Ferriss also offers a compelling pop-up CTA. 

Most people visiting his website are interested in Tim himself, so offering a download with 17 questions that changed his life engages his audience. 

Again, a great CTA isn’t about “tricking” the audience into doing something. Rather, it’s about offering what they want — which all of these call to action examples get right.

YouTube has been promoting their Premium subscription, and for quite some time now, this has been their pop-up.

Given that they haven’t changed it in a while, it’s safe to assume that it’s converting really well.

The reason why it’s likely converting so well is that it’s a very simple offer: you won’t see ads. The CTA again uses reverse psychology.

The button to skip the trial makes the customer feel pain (leaving something free on the table), whereas the button to continue offers the same sense of relief (gaining something for free).

While this CTA may not be like the others on the list, I thought it was pretty creative. 

When you land on the Starbucks website, you have to accept their cookies. However, once you click accept, this clever pop-up appears.

It’s also quite helpful, as it allows visitors who want to order online to get to the order process quickly.

Call to action examples to craft, test, and repeat

Have these call to action examples inspired you to take action now? 

Continue to test various CTAs, experiment with different setup copy, and even consider adding media and images.

No one becomes an incredible copywriter overnight. But to start going in the right direction, aim for a deep understanding of your customer’s pain points and pleasures.

Tim Stoddart

Tim Stoddart is CEO of Copyblogger. In 2011, Tim founded Stodzy Internet Marketing . He currently lives in Nashville with his wife, his son, and their pitbull named Alice. Follow Tim on Twitter.

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Reader Interactions

Reader comments (14).

November 23, 2020 at 4:59 am

Thanks for this, Tim. For me two other examples of great CTAs are Fresh Books and Netflix.

November 28, 2020 at 6:38 am

I completely agree with Freshbooks. They do a great job.

November 24, 2020 at 12:33 pm

Another great article Tim! I agree that creating urgency is one of the most important aspects to a quality CTA. I find that countdowns provide an awesome CTR with our campaigns.

November 25, 2020 at 7:59 am

Good article!

Exit pop-up, how does that actually work?. Is it a landing page for external links? How else do you know a visitor is leaving?

Can you give some examples of that in the future?

November 28, 2020 at 6:40 am

Adding an exit popup is generally done by the code in your email service. For instance, we use convert kit and they have a setting specifically for email pop-ups.

Once you hit that setting, you won’t have to worry about anything else. The pop-up wll show when someone tries to leave the page.

November 25, 2020 at 11:26 am

I find CTA’s very tough. I’m in the UK and I wonder if there are cultural considerations as in a UK site visitor would be turned off by more seemingly American CTAs like ‘discover’ or find a CTA that is very direct a turn off, such as ‘Get leads now’. I think culture is something to think about.

That could very well be the case. I’ve never thought of it that way. Maybe this is an interesting topic for another post.

December 4, 2020 at 7:35 am

Hi Tim, There should be a topic about it, it will be very interesting to know your thoughts on it and i will be looking forward to it, Amber.

November 26, 2020 at 1:48 am

It is never easy to be able to communicate a lot with just a few words, this is a great collection to take inspiration from. I will save it for the future, thanks for your post!

November 26, 2020 at 9:07 am

Thank you for so many call to action examples. Homepages are kind of the most visited pages on your website so one should definitely optimize them for conversions and lead generation.

December 1, 2020 at 7:48 am

Hi Tim, This is awesome content on CTA. Thanks for your content. Basically, I’m a marketing guy. A few months ago I created a blog on online marketing on the Blogger platform (Google) and published 35 articles. However, I have not yet set up a strong CTA. No POP-UP CTA option was found there. I would be grateful if you could give me an idea about this.

August 4, 2022 at 5:01 am

Thanks Tim. I’m a newbie and haven’t been using call to actions. I definitely have to start doing that after learning about it today.

August 4, 2022 at 11:43 am

The Starbucks one is so perfect with all the cookie notices we are constantly seeing!

I think I’ve really lacked a good CTA mindset for getting more email list subscribers.

My list has over 50 and gets a new subscriber each time I send it. So, maybe that’s a sign for me to create a better CTA or copy and it would probably grow even larger.

This is sound advice, Tim! Really enjoying it from all avenues!

August 9, 2022 at 3:46 pm

Thanks for the great tips! And for providing examples. It’s one thing to know you need a great CTA and another to put theory into practice.

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