marketing research companies in south africa

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Market Research Companies in South Africa

Are you searching for reliable market research companies in South Africa? To help you learn about your potential customer’s affinities, interests, and purchase behavior, you must partner with only the top market research companies in South Africa that leave the guesswork out of their studies. Professional researchers will help you draw out maximum benefits from your projects based on reasoned decision-making. GoodFirms understands that businesses face many challenges in choosing the right service firm amidst numerous alternatives. Hence, GoodFirms has drafted the below list of marketing research firms in South Africa to help your search. Come along and explore this list and use a credible analysis to find the best market research agency in South Africa for your evolving business needs.

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Top Market Research Companies in South Africa | List of Marketing Research Firms South Africa

Mut-Con (Pty) Ltd

At Mut-Con, we are business consultants and we help our clients start and/ or grow successful businesses. We have developed our complete service catalogue around that philosophy.    It’s not so much what we do but ... read more about Mut-Con (Pty) Ltd

1st Content Digital

We are a Digital Marketing Agency Delivering Data Driven Digital Marketing, PPC, SEO and Content Marketing to Early and Growth stage clients in South Africa

For 25 years we have been partnering with businesses across Africa and South Africa decoding and making sense of human attitudes and behaviour for the benefit our Clients.

True North Research

We are not a research house that conducts qualitative market research utilising focus groups and members of the public. We use a combination of qualitative and quantitative research methodologies to gather accurate digital analytical data ... read more about True North Research

Peppercorn Research

Peppercorn Research is a niche, hands-on marketing research provider offering a portfolio of solutions.  Founded in 1997, we bring a wealth of experience and a jargon free, sensible approach to meeting your needs.

Market Instinct

Market Instinct delivers high quality market research, specialising in product research and packaging testing for the FMCG sector, focusing on food products, personal care and day-to-day household products. Through in-depth consumer research and high level ... read more about Market Instinct

Plus 94 Research

Is based on a 9-pillar reputation model presented to respondents who are familiar or very familiar with each corporate entity. The Top 50 Companies are taken from a list of companies with the highest 50 ... read more about Plus 94 Research

The Qual Agency

We're an independent market research agency with a Sub-Saharan reach specialising in all things digital, from our mobile methodologies to digi-smart consumers to digi-product exploration. Our role is to break down the barriers between digi-products + ... read more about The Qual Agency

Present in Africa for 20 years, Exp is the undisputed leader in all markets where it is present, in Operational and Experiential Marketing.

BMi Research

Capable of delivering both tactical and strategic data through sophisticated reporting platforms, clients are able to realise the required return on research investment. More than 40 year experience brings a truly refreshing customised approach to ... read more about BMi Research

We’ve spent the last 40 years building our experience in monitoring and analysing our clients’ competitors and their ad strategies so that we may offer them an edge in the competitive marketplace. We’ve kept up ... read more about Adcheck

Designtalks

DesignTalks is graphic and Web Design professionals . We specialize in all area of Web Design, Digital Marketing, Graphic design and Comprehensive Communication Solutions. With our history of working with many global Advertising and Broadcast Companies, while we still maintaining innovation ... read more about Designtalks

Growzilla is a leading digital marketing services platform specialising in 100% done-for-you digital marketing systems that help local businesses grow. Our unique selling system, GrowzillaOS, is the most ruthlessly effective system for generating leads and ... read more about Growzilla

The Media Tacticians

The Media Tacticians is a highly creative 100% black female owned specialist media, marketing and sales solutions company that provides customer orientated business solutions to media, marketing and sales challenges or objectives.The Media Tacticians offers clients a one-stop shop through ... read more about The Media Tacticians

NBound Marketing

Take Your Marketing to the Next Level. We partner with our clients to align their marketing campaigns, platforms and processes in order to attract, engage and delight their customers.

Visual Aspiration

We're a specialized digital marketing company that build and grow brands. Our marketing agency helps B2B and B2C companies to communicate with their audience on the social media space. We do social media marketing for clients in different industries ... read more about Visual Aspiration

Channel Reach

Channel Reach is a full-service digital marketing agency specialising in communications, content marketing, social media and design. 

Searchable is a small yet potent SEO team based between Portugal and South Africa. We’ve worked with clients worldwide, spanning the USA, UK, and Europe, giving us a deep understanding of international and local campaigns. ... read more about Searchable

MARK1 is many things. An award winning digital media company. A cutting edge content producer. A data driven programmatic buyer. An innovative strategic partner. A full suite digital marketing business. But before we are any ... read more about Mark 1

Eseka is a business development service specialising in cold calling, sales, research, appointment setting and strategy. We incorporate CRM and Call Centre Technology to conduct research and sales. We offer various levels of service for ... read more about Eseka

Fuse Factory

At Fuse Factory we generate innovative and performance-driven digital solutions by successfully creating relevant and stimulating content for your business. By understanding your company’s brand essence, we are able to carry out effective strategic planning ... read more about Fuse Factory

Blockd Marketing

Blockd Marketing is a full-service digital marketing agency consisting of digital marketers, web developers, and search engine specialists who understand how the internet “thinks” and works. We believe Marketing is all about getting results, this ... read more about Blockd Marketing

Hypeman Digital Marketing

We are South Africa's best Digital Marketing Agency. As the best Digital marketing agency in South Africa we specialize in Seo ,Sem ,Web Development ,Social Media Management and social media marketing

TossUp Services

TossUp Servicess provides web design, website maintenance, grapgic design and digital marketing services to individuals, entrepreneurs and businesses. Our team of experts are always available and ready to grow your online presence. We do the ... read more about TossUp Services

E.D Digital

Who We Are Looking to really stand out from your competitors and connect with more local customers? E.D Digital can help. Based in Durban South Africa, we specialize in creating high-quality custom-built websites that will ... read more about E.D Digital

Oyster Media

At Oyster Media, we are passionate about giving brands online makeovers that will help them connect with their ideal clients. Who are we? We are a professional team made up of skilled creative, with years ... read more about Oyster Media

Plutus Hosting

Plutus Hosting was started back in 2010 with a vision to become the top hosting company in South Africa. Focusing on customer service and ensuring we maintain competitive pricing within the market place.

Creative Spark Agency

We’re an innovative, thinking agency with a bias towards emerging technology. We build long-standing relationships with large and small clients, across a wide variety of industries and markets around the world.Our objective is to help clients ... read more about Creative Spark Agency

Coral Communications

Coral Communications is an award-winning Integrated Communications Agency that was established in 2015. Based in Africa and serving a  global clientele, Coral Communications empowers brands to share their narratives effectively.   Specializing in public relations, ... read more about Coral Communications

Website Brothers

With 11 years going strong, we’re the best website design company in Durban. As our client, we can assure you that we take the time and energy necessary to design unique and show-stopping websites, for every ... read more about Website Brothers

Can’t find the right partner for your project?

Get a list of best-fit companies handpicked by our experts that match your requirements.

• Email: [email protected]
• Call Us: +27 (0)10 140 5756 (JHB)
• Call Us: +27 (0)21 045 0202 (CPT)

Need a Quote?

Insight Survey is a premier South African market research company with an impressive track record spanning more than 15 years. Our niche lies in bespoke Business-to-Business (B2B) and Industry research, which we have perfected over the years, to provide businesses with invaluable insights that aids decision making with reduced risk.  

Our objective , as a leading B2B market research company , is to help you to successfully improve or expand your business, enter new markets, launch new products or better understand your internal or external environment. We believe that the right intelligence is crucial in making business decisions, especially when it involves significant investment.  

Our dedicated team of experienced researchers brings a wealth of industry knowledge to the table, making us the go-to market re search company in South Africa for businesses looking to make informed decisions. With us, you get access to cutting-edge market intelligence and actionable insights tailored to your specific needs.  

We ’ re not just experts in what we do, but also passionate advocates of the power of research to transform businesses. Insight Survey is more than just a research company in South Africa – we ’r e a partner in your journey to success !   

B2B Market Research

All industry research companies know that reaching professional decision-makers is no easy task.  We have robust acquisition channels, and utilising our network of specialised recruitment and panel partners, we can reach professionals across most industries and job roles.

Most importantly, interviews are conducted by researchers who have the necessary skills to communicate effectively with B2B respondents, ask intelligent questions and astutely probe responses so you gain the best B2B insights in Johannesburg, Cape Town and across South Africa.

Market Reseach Solutions

We believe in the power of market research to transform business strategies, enhance company performance, and drive growth. With our vast experience as a market research company , we offer tailored B2B services that equip business leaders with the insights they need to understand their industry better and make informed decisions.  

B2B RESEARCH SERVICES

We offer all of the market research services you would expect to help grow your business, enter new markets, launch new products or better understand your internal or external environment.

INDUSTRY LANDSCAPE REPORTS

Access affordable, pre-packaged reports that deliver detailed market and competitive intelligence across various categories.

B2B RESEARCH METHODS

We are experts at conducting Telephone Surveys, Online Surveys and Personal In-depth Interviews. However, we always select methodologies which will best meet your specific objectives.

Our Clients

We are a proudly South African company that have provided market research solutions and Intelligence reports to local and global brands. We have worked with some of the greatest companies and brands in their industries.

‘You and your team are thorough and ensure that you understand our requirements and what we are trying to take away from the research. Your findings are presented in summary and detail, which allows us to take actions and implement countermeasures.’

Megan MacDonald

Head of marketing and pr.

‘We have been impressed with their ability to successfully conduct interviews with CEOs and C-level executives of large corporates in South Africa. The Insight Survey team have proven to be professional and reliable, providing high quality research. Importantly, they always ensure delivery within the tight timing and deadlines provided.’

Amanda Louw

Marketing manager.

‘Thank you very much for the outstanding piece of research done by Insight Survey for ExxonMobil – Qualitative Research Report for the Consumer/PVL Channel. I want to commend your team in terms of doing something different and insightful. Your team was exceptionally dedicated and professional throughout this process.’

Andreas Hadjidimitriadis

Field marketing advisor - africa.

‘The highly experienced and professional team at Insight Survey once again delivered a customized solution of exceptional quality. They managed our expectations with excellence and kept us up to date at every stage of the project.’

Tracey Rowles

Group marketing strategy manager, tiger brands.

‘The Actuarial Society was pleased with the quality of the work done by Insight Survey, including their ability to conduct research with C-level executives and the professional manner in which they conducted themselves in delivering timely and relevant project outcomes.’

Executive: Governance and Outreach

Actuarial society of south africa.

‘The Insight Survey team were able to complete the project within very tight timelines and the service received was both friendly and professional. I highly recommend Insight Survey to any companies or individuals requiring high-quality, quantitative research.’

Commercial Manager – Special Projects

B2B Market Research Services

We understand that smart business decisions are rooted in data-driven insights. As a leading B2B market research company in South Africa , we arm your company with key data and intelligence, based on your specific needs. Insight Survey is the market research company in South Africa that can help you navigate the path to success.

Advertising and Branding Research

Competitive Intelligence

Customer Needs and Opportunity Research

Customer Satisfaction & Loyalty Research

Sales/Medical Rep Monitor

Purchase Decision & Customer Profiling

New Product Development

Employee Satisfaction & Engagement Research

Industry reports.

Insight Survey provides comprehensive industry reports that give businesses a holistic view of their sector – from manufacturing to retailing. Our reports cover market size trends, key market trends, latest innovation and technology, industry drivers and challenges, retail and pricing analysis.   

As a trusted market research company in South Africa , we offer detailed market and competitive intelligence across a wide range of categories. These reports are invaluable tools for companies looking to improve their performance, identify growth opportunities, and gain a competitive edge.   

Whether you’re interested in the Beverage, Cannabis/CBD, Financial Services, Food, Healthcare, or Pet Care industries, Insight Survey offers affordable, pre-packaged reports. If our current portfolio of reports does not cover your industry or market, we are also able to put together a customised report, based on your specific needs.  

Financial Services

Insightful Partnerships for Strategic Success ​

With over 15 years of experience as a leading B2B market research company , we understand the unique challenges that businesses face. Our dedicated team of experts is ready to work closely with you, offering personalised solutions tailored to your specific needs. From uncovering new opportunities for growth to providing invaluable industry insights, we’re here to help you navigate the complexities of the business landscape.  

By partnering with Insight Survey, you’re not only gaining access to our extensive expertise and resources – you’re gaining a strategic partner dedicated to your success !   

SAMRA and B-BBEE Certification

Insight Survey are accredited SAMRA corporate members and a verified Level 1 B-BBEE company.

Market research in South Africa involves collecting, analysing, and interpreting information about your target market, industry, or business environment. This process helps businesses identify potential opportunities and challenges, make informed decisions, and develop effective strategies. Partnering with a market research company in South Africa like Insight Survey can help you conduct thorough and accurate market research.  

• Primary Research : Collects first-hand data directly from the source. This includes interviews, surveys, and focus groups. 
• Secondary Research : Gathers existing data from publicly available sources such as industry reports, market studies, and government publications. 
• Qualitative Research : Explores opinions, attitudes, and motivations through methods like interviews and focus groups. 
• Quantitative Research : Uses statistical analysis of numerical data to identify patterns and trends, usually collected through surveys.

Research companies provide businesses with valuable insights into their target markets, industry trends, and competitive landscape. They collect, analyse, and interpret data to help businesses make informed decisions and develop effective strategies. As a leading market research company in South Africa , Insight Survey offers a wide range of research services tailored to your specific needs.  

Researching a B2B company involves gathering information about the company’s products or services, market position, competitors, and industry trends. This can be done through primary research (e.g. , interviews with key stakeholders), secondary research (e.g., reviewing industry reports and news articles), and online research (e.g., visiting the company’s website and social media pages). Partnering with B2B research companies like Insight Survey can provide comprehensive insights into your B2B market.  

Get In Touch

Our team will respond within the next 24 hours, sooner if possible. If the inquiry is more urgent, please call 021 045 0202 (Cape Town) or 010 140 5756 (Johannesburg).

Our Community Investment

Boost Africa Foundation is a Cape Town based NGO that assists children and their families living in extreme poverty to stay in school. This initiative aims to establish leadership and role models in these communities through education. Insight Survey is proud to be involved with Boost Africa Foundation to help inspire and develop the future legends of South Africa.

Get In Touch – CPT

• Unit 154 B&C, Block E, Millennium Business Park, 19 Edison Way, Century City, Cape Town, 7441
• +27 (0)21 045 0202
• [email protected]

Get In Touch – JHB

• 1 Wedgewood Link, Bryanston, Johannesburg, 2191
• +27 (0)10 140 5756

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Top 40 Market Research Companies in South Africa

• Market Research
• South Africa

The Best of June 2024

Looking for a top market research company in south africa.

Before you proceed with developing and marketing a new product or service, you need to make sure there is a viable market for success. The right market research company can help you with this process.  Read more +

To assist you in your search for a partner, we’ve compiled this list of the top market research agencies in South Africa. Browse descriptions, feedback, and awards to find which can best suit your company’s needs.

List of the Best South Africa Market Research Agencies

Featured provider

Service Excellence

Would Recommend

• Min. Project Size "> $25,000+
• Company Size "> 10 - 49 employees
• Location "> San Francisco, CA

Antedote is a strategic innovation and insight consultancy in San Francisco and London, United Kingdom. Founded in 2014, they have about 8 employees that serve enterprise and midmarket clients in a wide variety of industries. Services include business consulting and market research.

• Consumer products & services " >
• Financial services " >
• Medical " >
• Information technology " >

MAGNETIC Creative

• Min. Project Size "> $10,000+
• Company Size "> 50 - 249 employees
• Location "> Knysna, South Africa

MAGNETIC Creative is a global branding agency that was founded in 2006. Headquartered in Temecula, Calif., MAGNETIC Creative has an additional office in Knysna, South Africa. They have about 47 employees that mostly midmarket clients, in addition to small businesses and enterprise firms. Services include branding, digital strategy, advertising, video production, and logo design. 

• Advertising & marketing " >
• eCommerce " >
• Hospitality & leisure " >

Get connected with a company for free

Tell us about your project, and we'll match you with vetted companies that meet your requirements.

• Min. Project Size "> Undisclosed
• Location "> Johannesburg, South Africa

BlueMagnet is a digital advertising agency that was founded in 2007. Headquartered in South Africa, the team of 15 works primarily in social media marketing, content marketing, and SEO for projects.

• African Pegmatite
• Location "> Cape Town, South Africa

HANGAR49 is an email marketing company. They focus on email marketing, market research, marketing strategy, business consulting, and more and were established in 2016. The firm is located in Cape Town, South Africa; Tel Aviv-Yafo, Israel and New York, New York.

• Business services " >

MakeReign is a digital design studio based out of Cape Town, South Africa. Founded in 2016, their team of about 20 employees mainly offers web design, UX/UI design, and logo design to mid-sized companies in industries such as retail, finance, e-commerce, telecommunication, and more.

• Telecommunications " >

Social Path

• Min. Project Size "> $1,000+
• Company Size "> 2 - 9 employees
• Location "> Randburg, South Africa

Social Path is a market research company located in Randburg, South Africa. The small team focuses on market research, digital strategy, social media marketing, search engine optimization, and more. The firm was founded in 2017.

• Education " >

Pics In Lifts

• Location "> Midrand, South Africa

Livingfacts (Pty) Ltd

Not yet reviewed.

• Location "> Sandton, South Africa

Bateleur Brand Planning

The qual agency.

• South African Breweries (SAB/ ABInBev)
• Non-profit " >
• Min. Project Size "> $5,000+

Marketing strategy company MORE DM was founded in 2018. Based in Sandton, South Africa, their small team offers marketing strategy, direct marketing, conversion optimization, content marketing, and more.

• Arts, entertainment & music " >

How Might We

Jtb consulting.

• Location "> Pretoria, South Africa

World Wide Creative

Terragon group, abrasim digital.

• Automotive " >
• Real estate " >

Dane Moses - South African Copywriter | Creative Director | Strategist

• Location "> uMhlanga, South Africa

https://goldpalmconsulting.com/

• Location "> Margate, South Africa

DOINGSOON - Experiential Marketing

In africa connect, fuse factory, stouf communications (pty) ltd.

Stouf Communications (Pty) Ltd is a sms marketing company. The Randburg, South Africa-based firm was launched in 2002. The small team specializes in sms marketing, market research, email marketing, web design, and more.

SiteMeUp Online Marketing (Pty) Ltd

Nexar growth group, r-squared digital, clockwork media, flume digital marketing agency.

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Professional Business Plan Specialists

News and articles, why market research companies in south africa matter to your business.

• Thommie Burger
• September 20, 2023

Market research companies in South Africa are essential partners for businesses seeking to understand and succeed in this dynamic market.

In this comprehensive guide, we’ll explore several aspects of market research as a subject matter and why this matter for your business. Whether launching a new product, expanding into new markets, or seeking to optimise your operations, market research companies in South Africa can provide the data and analysis you need to make informed decisions and succeed in this exciting and complex market.

Market research and marketing research are two terms that are often used interchangeably. However, there are distinct differences between the two, and understanding these differences is crucial for businesses looking to gather insights and make informed decisions.

With its diverse population, complex history, and rapidly changing economy, South Africa presents unique business challenges and opportunities. Fortunately, several market research companies in South Africa offer specialised expertise and insights to help businesses navigate this terrain.

What is Market Research?

Market research investigates the market and its consumers, helping businesses better understand their target audience. Market research primarily gathers consumer needs, preferences, and behaviour information. This information is used to identify market trends, assess the viability of new products or services, and develop effective marketing strategies. Market research involves collecting data through various methods, including surveys, focus groups, and interviews. The data collected is then analysed to identify patterns, trends, and other relevant insights.

What is Marketing Research?

On the other hand, marketing research is a broader term encompassing market research and other types of research. Marketing research is used to gather insights into various aspects of marketing, including pricing, advertising, and promotion. Marketing research is conducted to identify the most effective ways to market a product or service. It involves analysing data on consumer behaviour, market trends, and other relevant factors. This information is then used to develop marketing strategies that are targeted, efficient, and effective.

The Differences between Market Research and Marketing Research

While both market research and marketing research are essential tools for businesses, there are significant differences between the two. The primary difference lies in their focus and scope.

Market research is focused on understanding the market and its consumers. It gathers information about consumer needs, preferences, and behaviour. Marketing research, on the other hand, is focused on developing effective marketing strategies. It encompasses market research and other research types, including advertising, pricing, and promotional research.

Another key difference between market research and marketing research is their scope. Market research is focused on a specific market or audience, while marketing research is broader in scope, covering all aspects of marketing.

Benefits of Market Research and Marketing Research

Both market research and marketing research offers several benefits for businesses. The primary benefit is gathering insights into consumer behaviour, needs, and preferences. This information can be used to develop effective marketing strategies and make informed business decisions. Market research and marketing research also help businesses stay competitive by identifying market trends and opportunities. This information can be used to develop new products or services, expand into new markets, or improve existing products or services.

Key Questions to Ask When Choosing a Market Research Firm

Choosing the proper market research firm is crucial for businesses looking to gather insights, make informed decisions, and stay competitive. However, with so many market research firms to choose from, it can be challenging to know where to start. To help businesses choose the proper market research firm, we have identified three key questions that they should ask:

• What are the firm’s experience and expertise? When choosing a market research firm, it’s essential to consider their experience and expertise. Look for a firm with experience working in your industry or similar companies. This ensures they understand your market’s unique challenges and opportunities and can provide relevant and actionable insights. It’s also helpful to understand the firm’s areas of expertise. Look for a firm with experience with the type of research you need, whether qualitative or quantitative, primary or secondary or a combination of both.
• What is the firm’s research methodology? The research methodology used by a market research firm can significantly impact the quality and accuracy of the insights they provide. When choosing a market research firm, it’s essential to understand its research methodology and ensure that it aligns with your business’s needs and objectives. Look for a firm with a rigorous research methodology, including well-designed surveys, focus groups, and interviews. Ensure that the firm has experience with the type of research you need and can provide relevant and actionable insights.
• What is the firm’s approach to data analysis and reporting? Data analysis and reporting are critical components of market research. Look for a firm with a robust data analysis and reporting approach, including advanced analytical tools and techniques. Ensure that the firm provides clear and concise reports that are easy to understand and provide actionable insights. Look for a firm that offers customised reporting options, including visualisations and dashboards, that allow you to quickly and easily access the data you need.

Understanding the Cost of Market Research

At some point in your business, you may need to conduct market research to understand your target audience better and make more informed business decisions. While market research can provide invaluable insights, one question often arises how much will it cost? Let’s take a comprehensive look at market research costs to help you make more informed decisions.

What Affects the Cost of Market Research?

Market research costs can vary depending on several factors. Some of the most important factors to consider include the following:

• Type of Research: Different types of research have different costs associated with them. For instance, conducting a survey may be less expensive than conducting in-depth interviews or focus groups. Similarly, analysing existing data may be less costly than conducting new research.
• Sample Size: The larger the sample size, the higher the cost of market research. This is because larger sample sizes require more resources, including time and money, to gather and analyse data.
• Research Methodology: Different research methodologies have different costs associated with them. For example, online surveys may be less expensive than telephone surveys, while in-person focus groups may be more expensive than online focus groups.
• Research Objectives: The complexity of the research objectives can also impact the cost of market research. If the research requires specialised knowledge or expertise, it may require a higher budget to conduct the research.
• Geographic Scope: If your research requires data from multiple regions or countries, the cost of market research may be higher due to the need for additional resources to collect and analyse data from different geographic locations.

How Much Should You Expect to Spend on Market Research?

Market research costs can range from a few thousand Rands to tens of thousands or more, depending on the abovementioned factors. However, you can expect to spend between R50,000 to R200,000 for a comprehensive market research study. This would include access to the latest market insights, competitor analysis, customer analysis, market analysis, and forecasts for at least the next five years.

Opting for secondary (desktop) market research would cost substantially less. Still, it may be difficult to determine the market’s viability , and you would have to do a lot more groundwork to get adequate statistics and insights. With this said, you would only need to budget R10,000 to R30,000.

It’s important to note that market research is an investment in your business. The insights you gain can help you make better-informed decisions that ultimately drive business growth and success. It’s essential to consider your budget and research objectives carefully to ensure you get the most value for your investment.

The Different Types of Market Research: Which One is Right for You?

• Surveys (Online Surveys or In-Person): Surveys are one of the most common types of market research. They involve asking a series of questions to a group of people better to understand their thoughts, opinions, and behaviours. Surveys can be conducted online, over the phone, or in person. ( When to Use Surveys): Surveys are best used to gather specific information from a large group of people. They are also helpful when measuring attitudes and opinions or tracking behaviour changes.
• Focus Groups: Focus groups involve bringing together a small group to discuss a specific topic or product. The group is led by a moderator who asks questions and guides the discussion. Focus groups can be conducted in person or online. (When to Use Focus Groups): Focus groups help gain in-depth insights into people’s attitudes and opinions about a specific topic or product. They are also helpful when understanding how people interact with a product or service.
• Interviews: Involve one-on-one conversations with individuals to better understand their thoughts, opinions, and behaviours. They can be conducted in person, over the phone, or online. (When to Use Interviews): Interviews are best used to gather detailed information from a smaller group. They are also helpful when you want to explore a topic in-depth and get a deeper understanding of people’s attitudes and opinions.
• Observational Research: Observational research involves observing people in their natural environment to better understand their behaviours and actions. This type of research can be conducted in person or remotely. (When to Use Observational Research): Observational research helps understand how people interact with a product or service in their natural environment. It is also helpful to gain insights into people’s behaviours and actions without them being influenced by the research itself.

Achieving Business Success with Market Research

At JTB Consulting, South Africa’s #1 Business Planning Company , we believe that market research is a powerful tool for achieving business success. As a business owner or decision-maker, you may wonder how market research can help you accomplish your business goals. Let us explore some of the key benefits of market research and provide insights on how it can help you make informed business decisions.

Understanding Your Target Market

One of the most important benefits of market research is gaining a deep understanding of your target market. Market research lets you identify your target audience’s needs, preferences, and behaviour patterns. By collecting data on your target market, you can identify gaps in the market and growth opportunities. This knowledge will help you tailor your products or services to meet your customer’s needs and improve customer satisfaction.

Improving Your Marketing Strategy

Market research can also help you improve your marketing strategy by providing insights into what messaging resonates with your target audience. By understanding your target audience’s needs and preferences, you can develop a more effective marketing campaign that speaks directly to them. Market research can also help you identify new marketing channels or tactics to reach your target audience more effectively.

Identifying New Business Opportunities

Market research can help you identify new business opportunities by identifying gaps in the market or areas where demand is growing. By understanding market trends and customer behaviour, you can identify new products or services that have the potential for success. This knowledge can help you stay ahead of your competition and innovate in your industry.

Mitigating Risk

Market research can also help you mitigate risk by providing data-driven insights that inform your decision-making. Understanding market trends and customer behaviour enables you to make informed investment decisions, product development, and marketing campaigns. This reduces the risk of costly mistakes and helps you make strategic decisions that drive business success.

Market research is an essential tool for achieving business success. You can make informed decisions that drive growth and innovation by deeply understanding your target market, improving your marketing strategy, identifying new business opportunities, and mitigating risk. At JTB Consulting, we are dedicated to helping you achieve your business goals through high-quality market research . Contact us today to learn more about our services and how we can help you achieve your business objectives.

Market Research Companies in South Africa: The Importance of Hiring a Professional

We understand the importance of hiring a professional market research firm to conduct studies and gather data to help businesses make informed decisions. The top reasons why hiring a professional market research firm can benefit your business and how it can help you make data-driven decisions are detailed hereafter.

• Expertise and Experience: When you hire a professional market research firm, you gain access to a team of experts with a wealth of experience in conducting research studies. These professionals deeply understand the industry, the latest trends, and the best methodologies to get reliable data. They can help you identify your research objectives, design your study, and analyse your data to provide insights that inform your business decisions.
• Unbiased and Objective Insights: One of the main reasons to hire a professional market research firm is that they provide unbiased and objective insights. As a business owner, it’s easy to have biases that can influence your decision-making. A market research firm will provide an unbiased and objective perspective, which will help you make more informed decisions based on data-driven insights.
• Time and Cost-Effective: Hiring a professional market research firm can save you time and money in the long run. Conducting a research study in-house can be time-consuming and costly, especially if you don’t have the expertise or resources. By outsourcing your research to a professional firm, you can save time and resources while still getting high-quality data.
• Confidentiality and Protection: Professional market research firms understand the importance of confidentiality and protection. They have systems to keep your data confidential and protected from unauthorised access. This means you can rest assured that your data is safe and secure.
• Customised Solutions: Professional market research firms provide customised solutions tailored to your business needs. They can help you identify your unique research requirements and design a study to provide insights into your business challenges. This means that you get relevant data for your business and can help you make informed decisions.

Why Businesses Avoid Market Research and How to Overcome Them

Market research is an essential aspect of any business strategy. However, many businesses shy away from conducting market research for various reasons. Let us look at the top eight reasons businesses avoid market research and provide effective ways to overcome them.

Avoiding Market Research Companies in South Africa – Reason #1: “It’s too costly.”

One of the most common reasons businesses avoid market research is the cost associated with it. However, the cost of not conducting market research can be even higher. Without proper market research, businesses risk wasting resources on products or services that do not meet customers’ needs.

To overcome this, businesses can consider conducting online surveys or focus groups to reduce costs. Additionally, businesses can leverage free resources such as social media and online forums to gather insights from their target audience.

Avoiding Market Research Companies in South Africa – Reason #2: “We already know what our customers want.”

Another reason businesses avoid market research is the belief that they already know what their customers want. However, assumptions can lead to incorrect conclusions and poor business decisions.

To overcome this, businesses can conduct qualitative research to gain in-depth insights into customers’ needs and preferences. This could include conducting one-on-one interviews or focus groups to better understand their customer’s pain points and motivations.

Avoiding Market Research Companies in South Africa – Reason #3: “We don’t have the time.”

Businesses may avoid market research due to time constraints. However, the time spent on market research is an investment that can lead to long-term success.

To overcome this, businesses can consider outsourcing market research to third-party agencies. This can help free up time and resources while ensuring experts in the field conduct the research.

Avoiding Market Research Companies in South Africa – Reason #4: “We’re a small business; market research isn’t necessary.”

Some small businesses may avoid market research, believing it is only necessary for larger companies. However, market research is just as important for small businesses to stay competitive and relevant.

To overcome this, businesses can conduct simple surveys or online research to gain insights into their target audience. Additionally, businesses can leverage free resources such as online forums and social media to gather insights into customer’s needs and preferences.

Avoiding Market Research Companies in South Africa – Reason #5: “We don’t know how to conduct market research.”

Some businesses may avoid market research because they do not have the expertise or knowledge to conduct it effectively.

To overcome this, businesses can consider attending workshops or webinars on market research. Additionally, businesses can hire a market research consultant to guide them through the process and ensure they conduct research effectively.

Avoiding Market Research Companies in South Africa – Reason #6: “Market research is too complex.”

Market research can be complex, but businesses must understand their target audience and stay competitive.

To overcome this, businesses can start with simple surveys or online research to gather insights into customer’s needs and preferences. Additionally, businesses can leverage third-party agencies to conduct more complex research on their behalf.

Avoiding Market Research Companies in South Africa – Reason #7: “We don’t have the resources.”

Some businesses may avoid market research due to lacking resources, such as personnel or funding.

To overcome this, businesses can leverage free resources such as online forums and social media to gather insights into customer’s needs and preferences. Additionally, businesses can consider outsourcing market research to third-party agencies to ensure the research is conducted effectively.

Avoiding Market Research Companies in South Africa – Reason #8: “Market research is too time-consuming.”

Businesses may avoid market research due to the perceived time-consuming nature of the process. However, the time spent on market research is an investment that can lead to long-term success.

To overcome this, businesses can consider conducting online surveys or focus groups to reduce time spent on research. Additionally, businesses can leverage third-party agencies to research on their behalf, freeing up time and resources.

Market Research Firms: The Conclusion

Market research is a crucial aspect of any business strategy. However, many businesses avoid it for various reasons, such as cost, lack of knowledge, and time constraints. In this article, we have explored the top eight reasons businesses avoid market research and provided effective ways to overcome them.

By understanding and addressing these reasons, businesses can gain valuable insights into their target audience and make informed decisions that can lead to long-term success. Remember, the cost of not conducting market research can be much higher than the cost of investing in it.

Established in 2006, we have successfully written hundreds of bankable and world-class Business Plans  for clients across 25 countries. As South Africa’s Leading Business Plan Company , we are confident that we would be able to assist you too. Kindly note that we also offer “Investor Pitch Decks”, “Excel-based Financial Models”, and “Proposal/Tender Writing Services” in addition to our Custom Business Plan Writing Service . Please visit our Services  page for more information.

We look forward to being of service to you. Please feel free to contact our Founder, Dr Thommie Burger, on +27 79 300 8984 should you have any questions. He is also available via email and LinkedIn .

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An innovative full-service online market research company specialising in uncovering insights through online quantitative and qualitative research utilising our highly profiled panel community.

We have built our reputation on nurturing relationships with our clients and our panellists for over a decade. We are Africa’s first digital insights company, uniquely positioned to be your single-source solution for all research needs. Our team takes great pride in defining and shaping the future of the research industry, so we can better serve our clients.

infoQuest specialises in helping businesses make better marketing decisions by ensuring superior, quicker, more reliable market research at a fraction of the cost of any alternatives.

We eat, live and breath quality research. Utilisation of technologically advanced systems assures our clients that we provide them with valuable data of integrity, reliably, and our focus is on quality, dependability and innovation.

infoQuest (formerly PSA), founded in 2005 and based in Johannesburg, South Africa, are specialists in technology enabled solutions that generate reliable, consistent and actionable data and insights to enhance the decision-making capability of marketers and researchers.

The company pioneered longitudinal online market research services in Africa. Our single mission has been to harness the latest technology, design thinking and the best science to deliver marketing data of the highest integrity, reliably to guide decision makers.

We have now extended our capabilities to provide insight solutions that make it easier, faster and more cost effective for market research professionals.

We own and manage Tell Us About It, a quality research panel with around 15 000 active panellists, giving us a 35% average response rate and 90% compliancy with multiple surveys.

We practice stringent quality control measures (most are automated solutions) to ensure that respondents are suitably engaged and answer surveys honestly and quickly.

We passionately believe in well-managed, online research panels, offering technology enabled survey solutions and innovative survey methodologies, to offer integrated design thinking to engage with clients and consumers.

We make sure our respondents are real people – routine robust, continually-refreshed profiles and panel community quality checks. As the African leader in online data collection, we deliver the benefits of this expertise to you through our products, services and people, to help you make better decisions and achieve better results.

Development of our unique multi-mode technology, to engage with the diversity of the population in our country, sets us apart. We are able to apply the same research investigations across multiple platforms, both traditional and non-traditional devices, including computer, mobile, CAPI CATI and face-to-face. All integrated into one data file.

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We provide research & marketing professionals with access to an online sample of respondents from our research panels.

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In-house capabilities to script and field online surveys on our panels or external lists using the latest survey technology.

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Obtain valuable insights swiftly and inexpensively by adding your questions to our regularly-scheduled omnibus survey. Answers to your burning questions within 24 hours at a minimal cost.

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We handle all panel relationship management, recruitment and communication to respondent support, as well as incentive management and payment.

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Flexible options to provide you with your very own network of customers (or non-customers).

The pillars of our boutique are customer interactive insights, decision support optimisation and fact change measurement to support your business decisions.

Instant Insights get you answers to up to 7 questions within 24 hours. Yet it is as reliable as any of our other marketing research products, because we apply proven methodologies.

Online- QualQ is an interactive solution providing brands direct access to customers’ discussions qualitatively around selected topics to generate insights through conversations.

BenchQuest is our creative insight solution that compares an organisation’s business processes and performance metrics to industry bests to improve the customer experience.

TrendQ delivers continuous and cost-effective monitoring of consumers behaviour to spot trend curves and provide deep dive insights that give you an advantage over your competitors.

Through our online panels and research products, infoQuest delivers valuable, high-quality data, to help clients make informed business decisions.

Nationally representative of the South African population 18+ who access the Internet at least once a month. This is assured by our unique method of random selection of nationally representative, targeted sample.

We pre-segment audiences on the Tell Us About it panel based on detailed demographic and attitudinal information (media consumption, phone ownership etc), giving clients direct access to their target audience quickly and efficiently.

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Getting the recruitment right is fundamental to the success of the research community to ensure that there are enough respondents and that they are the right people for a particular project. Recruitment is also key to the health of the research community, and also to the quality of the data received. we adhere to a strict double opt-in process and respondents are verified.

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infoquest ensures that panel quality is of the highest calibre. our quality begins at recruitment and continues throughout the survey process. Our system eliminates duplicates, fraud, and abuse and is finalised with a certified sample. Our surveys are configured and programmed in accordance with strict internal quality assurance measures.

Our diverse and experienced team has some of the brightest minds and most skilled executives in the business. Our primary goal is to provide quality services, which include survey design, programming,  managing responses and packaging insights.

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Your consumers’ perceptions are constantly changing.

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You need more than traditional consumer profiling and research techniques.

Keeping up with your consumers’ brand perceptions and standing out from the crowd involves real-time brand and consumer understanding. This is why dynamic consumer research is vital to understand your current brand health and future-proof concepts based on existing and potential customers.

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Beyond Insights is a boutique insights agency that partners with clients in developing research and insights that informs business strategies.

We work closely with our outstanding client base to focus not only on their research needs, but on their business issues and the gaps in their knowledge.

The company is a collaboration between Andrew Johnson and Catherine Read-Fletcher, both of whom have over 20 years of industry experience covering almost every methodology available, both quant and qual.

Although our base is in Durban, South Africa, we work extensively throughout sub-Saharan Africa and consult for clients on almost every continent. Our hearts are very much captured by this vibrant continent and her amazing people.

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Our business focus is on strategic research (mainly quantitative) in our key areas of passion – innovation (including concept, sensory, product and STM testing), usage or habit and attitude studies and segmentation, ad hoc research (consultancy and strategy) and studies focussing on emerging market consumers and traders.

We are passionate about working with real people, finding real stories. Our process is consultative and driven by the partnerships we have with our clients and while we are analytical we are also creative in our approach to finding strategic solutions.

Regardless of whether the work is field and tab or strategic insight, our point of difference is that we ensure that we have experienced team members involved throughout the research.

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We are one of the top market research companies in South Africa . Our specific market research techniques translate customer feedback into actionable insights that align with your business strategy, ensuring that the meaningful customer experiences you create directly impact your bottom line.

Understand your customers’ experience with your brand .

It’s easy to determine what’s not working – but finding out why, and what to do about it, is another matter entirely. Working with a market research company is one of the best ways to fully understand your customers. At our consumer insights agency, our market researchers uncover the ‘why’ behind customer behaviour, ensuring that you’re well informed and can deliver a considered and effective brand experience .

1 . Identify and Understand Your Market

Identify new business opportunities by exploring ever-evolving customer needs, expectations and behaviours through focus groups, in-depth interviews, online and telephonic surveys, and onsite intercepts.

2 . Optimise Your Customer Experience

By measuring user experience over time, we help you make changes that matter most to your business and your clients. We do this through customer journey mapping, CX maturity evaluation, programme design, voice of customer, closed loop feedback and interaction measurement.

3 . Launch the Right Campaign, Product or Service

Are you market ready? Early testing validates your rollout and marketing strategy and prevents hiccups down the line. As a leading consumer insights agency, our approach includes taste testing, concept testing, co-creation sessions, ideation sessions, personas and archetypes, and content and messaging evaluations.

4 . Understand the Competitive Landscape

Identity of your competitors’ strengths and weaknesses to build a strategy that will give you a competitive advantage. To do this, we use tactics such as mystery shopping, competitor ranking, brand tracking and immersions.

Gain deep consumer insights and receive actionable recommendations that drive results. Partner with us to receive:

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Actionable intelligence that directly impacts your bottom line

Custom reports with actionable, reliable and measurable insights.

What are the types of market research.

Primary research refers to obtaining firsthand data directly from customers through either qualitative or quantitative methods. Quantitative methods produce objective numerical big data showing broad trends and patterns and answers the “what” and is representative of your targeted audience’s opinion. Qualitative research is a more directional uses methodologies such as focus groups and interviews to understand the “why”.

Obtaining small data from market research efforts is key to creating actionable strategies to meet company goals and satisfy customers’ needs. Secondary research refers to conclusions drawn from analyzing publicly available records and reports. Results from primary and secondary data is analyzed and compared to draw conclusions and formulate an action plan.

What defines market research?

Companies need to adopt a continuous learning culture to continually meet changing customer needs and requirements. Gathering and analysis of market related data through quantitative and qualitative methods will helps define and understand your primary competitors; provide knowledge of trends within an industry; and identify information about what influences the purchase and behavioural decisions of your customers.

While big data coming out of quantitative measures provides a broad picture of trends, it is small data that presents insights that are accessible, understandable and actionable. Interact RDT methodologies provide our clients with small data benefits out of big data trends and qualitative measures.

How do you do market research?

You call Interact! Seriously, the broader the research the less tangible the results. It is important to make sure that you have well defined objectives and clear goals for what you want to use the research for before undergoing any market research initiatives.

The second step is to define your methodology and approach, and this is going to depend on a number of factors. Once that is selected, the audience from where you need insights needs to be defined, and your sample criteria established. This will differ depending on whether or not you use quantitative methodologies which require statistical relevance and is market representative, or qualitative methodologies which are more directional and provide the business with guidelines.

During the execution phase the insights you get will only be as good as the quality of information received. It is critical during this phase to continually monitor the responses you are getting, conduct quality assurance exercises and back check your responses.

Lastly conduct your analysis and present the outcome of the research. Very often these are just findings but to really create the magic the results need to provide strategic insights, add business value and inspires opportunity. Agile business will then pilot the recommendations or create an action plan to implement the learnings.

What is the purpose of market research?

Market research is really about understanding your customer’s world and your customer personas. Customer needs and expectations change constantly so companies need to have a continuous learning culture whereby they continually adapt their offering based on research findings to successfully meet customer needs. It is about being emotionally agile in your offering in order to accommodate the full human experience.

What are the benefits of market research?

While market research traditionally helps define and understand your direct and indirect competitors, industry trends, and purchase or behavioural influences within your customer personas, Interact RDT’s unique market research approach focuses on the benefits of ideation with consumers to guide product, service, and brand developments that are entrenched in the lives of your customers. As a result, the scope and usage of your offering is increased.

Why is market research important?

The goal of any business is organic and ultimately, financial growth. To achieve this, you need to be able to understand and satisfy your customers’ needs. Even the needs they may not even know they have! The only way to gain this knowledge, and be able to make the right decisions to achieve your goals, is to conduct market research. 

Market research is important because:

It provides you with data about your competitors and existing products that can be used to guide your sales and marketing strategy to target your customers correctly. 

Market research results in better communication. It highlights how and where best to reach your target consumers as well as what language and tone to use to best appeal to your desired audience. 

Market research will also bring to the fore: 

• New marketing opportunities to reach and convert new customers. 
• Customer concerns about which you may otherwise be unaware. 
• Gaps within the market which you can use as opportunities to grow your market share. 

Market research data will Keep you focused on actual opportunities and decrease unproductive efforts. 

Market research will also give you an idea about the impact your decisions will have before you actually make them. This process often saves companies from costly mistakes. So, you can pursue new markets, test new ideas and drive innovation with confidence and efficiency. 

What is the difference between qualitative and quantitative research?

Qualitative and Quantitative refer to different methods of data collection and analysis aimed at answering different types of questions. 

Quantitative research methods involve statistical, mathematical and logical techniques that generate numerical data and hard facts. These methods include experiments, observations recorded numerically, and surveys with closed-ended questions. Quantitative research is often used to test a theory and helps generate generalizable facts.

Qualitative research involves human and social sciences to develop an understanding of how people think and feel through interviews, open-ended surveys, focus groups, and observations that can be described using words rather than numbers. Qualitative research allows you to gather in-depth insights that can be expressed in words and used to understand concepts, thoughts, and experiences. 

At Interact RDT we understand your research objectives and how to tailor the right mix of quantitative and qualitative research together with our framework to bring you the knowledge you need to action decisions to meet your goals.  

Ready to kick off your market research project?

We are one of the best market research companies in Johannesburg and Cape Town.

With our innovative and experienced team, we have helped businesses across South Africa to improve both their customers’ and employees’ experiences .

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What is a target market and how to find yours in 2024

Nov 22, 2023 | Market Research

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The Bureau of Market Research (Pty) Ltd (BMR) operates as an independent market research entity within the University of South Africa (Unisa) Corporate Group structure. Based on industry demand the BMR was established in 1960 and transformed into a wholly owned subsidiary of Unisa Enterprise (Pty) Ltd in 2019 to optimize its business functionality.

The sustainable business of the BMR is deeply-rooted in ethical, scientific, intelligent, innovative, high quality, accurate, reliable, unbiased and inclusive market research practices that are collectively applied in a practical and strategic style to generate custom-made, one-stop modern market research intelligence optimally impacting on business and societal transformation.

The research scope of the BMR focus on demographic, economic, business, household wealth, behavioural, communication, youth and consumer neuroscience.

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The Bureau of Market Research (Pty) Ltd (BMR) conducts cost-effective applied market research that supports the transformation of the South African economy and society.

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• Conducts national and regional interviewer-administrated personal in-house and business surveys in urban and rural residential areas as well as at formal and informal businesses.
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Overall, the BMR conducts qualitative and quantitative research, observation research, longitudinal and cross-sectional research, neuroscience biometrics, macroeconomic modeling, diagnostic analyses, structural equation modelling and SQL database programming.

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South African e-commerce retailers are on the cusp of scoring...

Market Research in South Africa

South Africa is one of Africa’s leading economies.

As a member of G20, this country provides opportunities for business growth and is well positioned to influence trade beyond its borders.

South Africa’s Strategic Industries

Starting as an economy established in the primary sector, South Africa has been shifting towards being an economy driven by the tertiary sector. Here are some of its most strategic industries.

1. Manufacturing

The manufacturing industry in South Africa is driven by vehicle manufacturing. International brands such as BMW, Ford, Volkswagen and Daimler-Chrysler have production plants in the country. Another key manufacturing sector is ICT and electronics. With thousands of companies in this sector and ready access to new technologies, South Africa has seen rapid economic growth brought about by telecommunication equipment and electronics manufacturing.

South Africa is a global producer of precious metals and minerals, industrial minerals, energy minerals as well as ferrous and non-ferrous minerals. The country has one of the world’s largest reserves of gold, diamond, chromite and vanadium. With an interest in mining for rare earth, the country stands to become a supplier of the components used in smartphones, electric vehicles and high-tech weaponry.

The tourism sector is a big income earner for the country. Some of the favorite tourist attractions in South Africa are safari drives, wildlife, water sports and beaches. The country also ranks highly in the world as a business events destination.

4. Financial Services

South Africa’s banking sector is well developed and accommodates many foreign financial institutions. The market is competitive with big and small banks as well as investment and merchant banking facilities operating in the country.

Business Opportunities in South Africa

South Africa offers various business opportunities. These are mainly in the below sectors.

1. Healthcare

The need for healthcare in South Africa is huge. Setting up a healthcare business in South Africa will however go beyond serving the locals only. With the whole continent importing medication and South Africa having a strong manufacturing base, it’s possible to start an export-focused medical business in the country.

2. Education

Many educated South Africans are emigrating to New Zealand, Australia, Europe and the US in search of greener pastures. With those left behind being unable to handle some high-tech jobs, investors can fill this gap by running private schools. With the majority having access to the internet, e-learning can be a lucrative option.

3. Real Estate

Despite other countries reporting few young property buyers, South Africa has seen a record number of millennials buying homes. The strongest demand is for affordable property. Trends in property sales reveal that investors utilizing emerging marketing channels are seeing more purchases than those sticking to traditional advertising.

4. Technology

Technological innovation has seen the growth of online shopping as well as Fintech. As consumers blend technology with their everyday lives, the demand for technological solutions will only increase.

There has been an uptake of renewable energy and corporate customers have shown a willingness to pay more for green energy. With Energy as a Service (EaaS) gaining acceptance and the cost of storage technology reducing, the energy sector is a strong candidate for profitable business.

Challenges Facing South Africa’s Economy

South Africa struggles with unemployment and this leads to a high crime rate. Other socioeconomic problems such as corruption, political instability, poor health and teenage parenthood also arise from this.

South Africa’s Business Location Hubs

Various cities and regions in South Africa have a very enabling environment for business. One such city is Johannesburg, recognized globally as a great location for startups. Cape Town also ranks highly with many startups and venture capital firms calling it home.

The Stellenbosch municipality is also a business hub due to it’s proximity to the Cape Town metropolitan area. It has a comparative advantage in manufacturing, financial services, wholesale and retail trade as well as the hospitality sector.

About Market Research in South Africa

South Africa provides many opportunities for entry into the African market. A thorough market research is however needed to understand the trends, customer dynamics, corporate intelligence and other market insights so as to create a winning strategy.

SIS International Research has been conducting detailed market research for local and international businesses for years. We have the expertise and experience to analyze markets and advise businesses on the best way to launch and carve out a portion of the market for guaranteed business growth.

Contact us for your next Market Research project in South Africa.

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CONCEPT TESTING

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Establish how customers use your products in their own homes.

FMCG PACKAGING EVALUATION

How customers interact with your packaging and how to improve.

EYE TRACKING

Find out whether your packaging attracts customers.

WHERE CONSUMER PRODUCT AND PACKAGING DESIGN TESTING FIT IN

The product life cycle (PLC) defines and describes the stages a product goes through from when it was first thought of until it is finally removed from the market. The product life cycle usually guides decisions based on the type of product testing work that must be done, specific to the marketing objectives for each phase.

PRODUCT DEVELOPMENT PHASE

Understanding the product category, new product concept evaluation, testing the ideas not actual products, exploring new packaging design ideas and preferences.

NEW PRODUCT INTRODUCTION PHASE

Research to assist with brand image / defining brand image, evaluating the final product for launch - now we test the real thing, evaluate final packaging designs that have been put forward.

PRODUCT GROWTH PHASE

Competitors will be increasing so there is a need to review own product vs competitors. this ongoing (benchmarking).

PRODUCT MATURITY PHASE

Since the product has been around for some time, some product innovation should be considered and evaluated, constant competitive benchmarking to see how the market is evolving, as with product innovations, some new packaging innovation is usually required.

PRODUCT DECLINE PHASE

Declining shares, may need formulation changes to save costs or introduce more relevant line extensions, some companies may also introduce innovative packaging ideas to extend product life, market instinct.

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There are 20 Companies in South Africa that provide Market Research Services!

IT spend in South Africa is forecast to increase at a higher pace than the economy in 2020. Although the general state of the economy has a direct impact on the growth of the ICT sector, its customers continue to invest in technology and the sector consistently shows a growth rate that is higher than GDP.

Discover Top IT Companies in South Africa specialized in Market Research including Data Analysis and Reporting, Interviews, Observational Research, Surveys and more.

In the realm of business, knowledge truly is power. Market Research Services equip you with the insights needed to make informed decisions, tailor strategies, and stay ahead of the competition. Let's delve into the world of Market Research, shedding light on what it encompasses, its benefits, and how to find the right partner for your project. Market Research Services are the guiding light that illuminates your business's path. These services involve systematic collection and analysis of data related to your industry, competitors, and target audience. By understanding market trends, customer behaviors, and competitive landscapes, you gain a comprehensive picture that informs your strategic choices.

Handpicked companies  •  No obligation to hire  •  100% risk-free

Featured Companies in South Africa

This month, the following Market Research companies managed to provide an outstanding service and support. It's worth taking a look.

PRETO BUSINESS Corp. Verified Company

Johannesburg ,  South Africa Head office in: United States

PRETO Business Corp.—a PR agency that employs a comprehensive approach to communication. VISION: WE RISE BY LIFTING OTHERS

Løsvann Solutions BV Verified Company

Cape Town ,  South Africa Head office in: Netherlands

We put advertisements on eco-friendly cartons of water- and then we give them away for free.

Webluno Verified Company

Mossel Bay ,  South Africa

Webluno is a digital marketing agency that specialised in website design, search engine optimisation and pay-per-click ads.

Explore Top Market Research Companies in South Africa

ATKASA - Digital Agency Verified Company

Johannesburg ,  South Africa

ATKASA Digital Agency, a leading digital marketing agency in Johannesburg with an eyes-on-the-future mentality.

Isle Geeks Verified Company

We assists business owners in establishing a robust online presence. We accomplish this by crafting secure websites with SEO for online visibility.

Autonomous Verified Company

Your authentic strategic creative partner

Blacfox Verified Company

Cape Town ,  South Africa

Blacfox is a strategic marketing consultancy focused primarily on the tech sector. We serve some of the world's largest brands like Microsoft, SAP etc

Branding and Marketing YOU Verified Company

Branding & Marketing YOU is the only South African business specialising in personal & team brand building to future-proof you and your employees.

Nellah Digital Marketing Verified Company

Guateng ,  South Africa

Digital Marketing Agency, We assist businesses in building an online footprint by utilizing digital platforms tailored to their specific needs.

Nexar Growth Group Verified Company

Gauteng ,  South Africa

Fueling Your Growth And Sales For B2B Companies.

How Might We Verified Company

We are a UX research company that helps businesses understand more about thier customers through qualitative first hard research.

Perpetual Marketing Agency Verified Company

Brackenfell ,  South Africa

Your all-in-one solution for marketing, writing, graphic, and web design needs!

The Qual Agency Verified Company

qualitative and qualitative digi-research & agile insights

Broadacres ,  South Africa

BlueMagnet ensures digital marketing compliance through excellence, best practice and ongoing education. BlueMagnet specialises in providing Internet...

DOINGSOON - Experiential Marketing

Johannesburg ,  South Africa Head office in: Nigeria

Doingsoon is an experiential and data-driven marketing agency that uses creativity and technology to connect people with brands Engaging Experiential...

Sandton ,  South Africa

Established in 2005, Tradeway is one of the leading brand activation and promotions companies in South Africa, leading the way in brand activations, p...

Durban ,  South Africa

Established in 2011, DigitLab has helped more than 30 local and international brands and businesses win the hearts and minds of their consumers throug...

Ganizani Consulting

We are Africa\'s Strategic Marketing and Tech Firm. We hold our ear to the ground on cutting edge solutions for our clients. Our value proposition lie...

Chirp Surveys Verified Company

Chirp is an all-in-one research platform that lets you survey highly specific target groups & gather consumer opinions in hours rather than weeks.

Fuse Factory Verified Company

Technology, Insights, Connection

Filter Market Research Companies in South Africa by Cities

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South African IT Industry: General Country Profile

The level of IT spendings in South Africa is forecast to increase at a higher pace than the economy in 2020. Although the general state of the economy has a direct impact on the growth of the ICT sector, its customers continue to invest in technology and the sector consistently shows a growth rate that is higher than GDP. 

Cybersecurity is a high priority, with global statistics indicating that South Africa is the third most targeted country in the world for cyber-attacks. Alleged IT-related procurement irregularities revealed through a number of commissions of inquiry and investigations continue to affect the reputation of some industry players. It is estimated that there are over 13,000 IT companies and over 3,000 electronics companies in South Africa with the vast majority being small companies employing less than 50 people according to Globe-News Wire.

Why working with a South African IT company

New and growing trends will provide significant opportunities for small and large players in the sector. These include growth in telecommunications, data center revenues and artificial intelligence, and the internet of things, where start-ups are expected to lead innovation. Digital transformation to improve customer experiences and online purchasing, fintech banking, blockchain, augmented reality and virtual reality are some of the technologies that will disrupt the South African ICT industry in 2019. 

The industry is characterized by consolidation and convergence of companies within the IT sector, and between companies in the IT and telecommunications sectors.

What you should be aware of when working with South-African IT companies

The growth projections of the IT market could be higher were it not for certain factors that seem to constrain it, including the cost sensitivity of customers, low expenditure by the public sector, market maturity, and bigger companies sourcing directly from the original equipment manufacturers. 

 IT market growth is also impeded by bigger companies that bypass IT vendors and go directly to OEMs for products and services. This impacts negatively on smaller companies that provide niche services within the broader IT sector. 

How reliable are South African IT companies

Despite the challenges facing the IT sector, its products and services have become part and parcel of everyday business and social life. The fast pace of innovation helps the sector to remain relevant while shaping the future of business and society. 

How does the South-African IT industry relate to the neighboring countries?

The South African IT market, comprising of hardware, packaged software and IT services submarkets, is regarded as one of the most developed and sophisticated within the continent. South African IT companies rank among world leaders in areas such as mobile software, electronic banking services, pre-payment, revenue management, fraud prevention systems, and the manufacture of set-top boxes according to a report provided by the  South-African Department of Communications.  

What is Market Research and what are its benefits for your projects?

In the realm of business, knowledge truly is power. Market Research Services equip you with the insights needed to make informed decisions, tailor strategies, and stay ahead of the competition. Let's delve into the world of Market Research, shedding light on what it encompasses, its benefits, and how to find the right partner for your project.

Market Research Services are the guiding light that illuminates your business's path. These services involve systematic collection and analysis of data related to your industry, competitors, and target audience. By understanding market trends, customer behaviors, and competitive landscapes, you gain a comprehensive picture that informs your strategic choices.

Market Research comprises a range of essential components. It commences with identifying your research objectives, followed by data collection through surveys, interviews, and data analysis. It examines consumer preferences, buying habits, and prevailing market conditions. Armed with this knowledge, you can fine-tune your marketing efforts, enhance product offerings, and optimize business strategies.

Modern Market Research leverages cutting-edge tools and technologies. Advanced data analytics platforms, customer relationship management (CRM) systems, and online survey tools streamline the research process. These tools enable data to be collected, organized, and analyzed efficiently, resulting in actionable insights that drive your business forward.

Companies seeking Market Research have diverse options to choose from. Specialized IT companies and digital agencies offer distinct expertise to fulfill your research needs. Whether you require consumer behavior analysis, competitor profiling, or market segmentation, these services tailor their approach to align with your unique goals.

Engaging with a specialized IT company or a digital agency for Market Research yields a host of benefits. These partners bring in-depth industry knowledge, experience with various research methodologies, and a fresh perspective. They enable you to decipher trends, identify emerging opportunities, and make informed decisions, ensuring that your business strategy is rooted in data-driven insights.

Selecting the right Market Research provider is pivotal for success. Look for a partner with a proven track record, industry expertise, and a thorough understanding of your business domain. Effective communication, a collaborative approach, and a willingness to adapt are also crucial traits to seek. A strong provider should not only deliver findings but also help you interpret and apply them strategically.

With a vast listing of over 1820 companies across 34+ countries, TechBehemoths.com simplifies your quest for the ideal Market Research partner. The platform empowers you to compare providers based on their expertise, track record, client feedback, and geographical location. It's a valuable resource to aid your decision-making process, ensuring you find a Market Research provider that aligns seamlessly with your project needs.

Top Marketing Research Companies in South Africa

Below is a list of all marketing research companies in South Africa.

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Escalent (Branch)

Escalent is an award-winning data analytics and advisory firm specializing in industries facing disruption and business transformation.

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Field Africa  was established in the late  1990’s , and is a  leading African research agency  offering an extensive range of research services to  multinationals ,  listed companies ,  entrepreneurs  and  governments .

Operating in a number of countries across the continent,  Field Africa  provides a seamless market research offering to its valued clients.

Field Africa  is differentiated by its people, its clients and the work that it attracts and retains.

With their head office in South Africa,  Field Africa  is a research agency that services its clients by  providing a single contact point for the whole of Africa .   Field Africa  solves its client’s business problems by providing market research and an understanding of Africa second to none.

Our Services Include:

Data Collection Services

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Flexible and Creative Support Services

• Face-to-face consumer interviewing
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We know from experience that one size does not fit all and therefore, we take a flexible approach.

In many cases, customized solutions are best and our propriety tools are used to complement the customized research.

Why Choose Field Africa

We are efficient and accessible with an African footprint second to none.

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One of the benefits of dealing with us is that specialised skills are not concentrated in isolated pockets within the agency. Instead, a strong culture of teamwork and collaboration exists across the organisation, ensuring that skills are deployed to match the unique requirements of each of our valued clients.

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List Of Research Companies In South Africa

A research business provides consulting services to people who desire to obtain data about specific topics. A research business owner or consultant is also called an information broker, and many companies hire information brokers to perform research services.

Below is the list of Research Companies In South Africa

BMi Research South Africa

Clear Strategy Company (Pty) Ltd

African Response

Plus 94 Research (Pty) Ltd

A C Nielsen S a B V

Ipsos South Africa

MTD Research Specialists

KLA Market Research

J D I Research

Human Sciences Research Council

IRI South Africa

T M S Research

Sure-Visions Organization

Kantar Added Value South Africa

Field Africa

Columinate-InSites Consulting

Business Survey Consultants

PLUS 94 RESEARCH

G F K Marketing

Mictert Marketing Research

BDRC South Africa

Matrix Marketing (Pty) Ltd – South Africa

Markdata (Pty) Ltd

Interact RDT | Market Research

Synexus Clinical Research SA Pty Ltd – Watermeyer

Peppercorn Research

Genex Insights

Southern African Marketing Research Association NPC

Kantar Millward Brown

George Klein and Associates

The Research Institute for Innovation and Sustainability

Insight Survey

Market Instinct

Columinate (Pty) Ltd

Radio Advertising Bureau South Africa

What are market research companies?

Market research allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service. This type of research can be conducted in house, by the company itself, or by a third-party company that specializes in market research

What is the first step in the marketing research process?

The first stage in a marketing research project is to define the problem. In defining the problem, the researcher should take into account the purpose of the study, relevant background information and all necessary data, and how the information gathered will be used in decision making.

Why would a company do market research?

Here is why your company should conduct business market research: Identify the problem areas in your business. Understand the needs of existing customers and why they chose your service over competitors. Make well-informed market decisions about your services and develop effective strategies.