marketing research companies in south africa

• Brand Insights
• Partnerships
• Graduate Program

We get insights you can get behind. We get what it means to be a trusted ally. We get that bottom lines & results matter.

We’re a full-service market research agency known for taking on clients’ challenges and working alongside them to find solutions. so, when your business needs intelligence that moves the needle, at kla , we get it., over thirty years of operation, we’ve built:.

• Teams of multilingual interviewers and moderators spanning South Africa and Africa;
• A blue-chip client list and a portfolio of work in which 80% is repeat business;
• A worldwide network of expert strategic partners;
• Cutting-edge digital platform capabilities and techniques;
• A reputation that yields word-of-mouth recommendations from industry heavyweights.

Wh y W ork Wi t h K LA ?

We’re able to get to the bottom of what people really think. and why..

EXPERTISE: Access deep analytical and statistical expertise.

DIVERSITY: Leverage our diversity in perspective and disciplines.

INTELLIGENCE: Gain understanding via implicit and explicit research learnings.

TRENDS: Contextualise present-day insights and identify emergent trends.

THOUGHT LEADERSHIP: Be inspired by renowned research experts.

What KLA can do for you

• Consumer, category and market audits and understanding
• Market segmentation and profiling
• Idea generation and needs analysis
• Innovation and product development
• Pack, product, brand and communication evaluation
• Brand health measurement and tracking
• Marketing mix/touchpoint understanding

We get that there’s something bigger than data. That designing smart research means asking the right questions, to get insights your business can get behind.

After all, the world’s complex. Let us help your business navigate it.

Want to get in touch with us?

When your business needs intelligence that moves the needle, at KLA, we get it.

[email protected] +27 (0) 11 447 8411

The Workshop 70 7th Avenue Parktown North Johannesburg South Africa

• Privacy Policy
• Terms & Conditions
• Website Disclaimer

© 2024 Kaufman Levin & Associates (Pty) Ltd   |  All rights reserved

• Top Digital Marketing Companies
• market research
• south africa

Market Research Companies in South Africa

Are you searching for reliable market research companies in South Africa? To help you learn about your potential customer’s affinities, interests, and purchase behavior, you must partner with only the top market research companies in South Africa that leave the guesswork out of their studies. Professional researchers will help you draw out maximum benefits from your projects based on reasoned decision-making. GoodFirms understands that businesses face many challenges in choosing the right service firm amidst numerous alternatives. Hence, GoodFirms has drafted the below list of marketing research firms in South Africa to help your search. Come along and explore this list and use a credible analysis to find the best market research agency in South Africa for your evolving business needs.

• Most Reviews

Top Market Research Companies in South Africa | List of Marketing Research Firms South Africa

Mut-Con (Pty) Ltd

At Mut-Con, we are business consultants and we help our clients start and/ or grow successful businesses. We have developed our complete service catalogue around that philosophy.    It’s not so much what we do but ... read more about Mut-Con (Pty) Ltd

1st Content Digital

We are a Digital Marketing Agency Delivering Data Driven Digital Marketing, PPC, SEO and Content Marketing to Early and Growth stage clients in South Africa

For 25 years we have been partnering with businesses across Africa and South Africa decoding and making sense of human attitudes and behaviour for the benefit our Clients.

True North Research

We are not a research house that conducts qualitative market research utilising focus groups and members of the public. We use a combination of qualitative and quantitative research methodologies to gather accurate digital analytical data ... read more about True North Research

Peppercorn Research

Peppercorn Research is a niche, hands-on marketing research provider offering a portfolio of solutions.  Founded in 1997, we bring a wealth of experience and a jargon free, sensible approach to meeting your needs.

Market Instinct

Market Instinct delivers high quality market research, specialising in product research and packaging testing for the FMCG sector, focusing on food products, personal care and day-to-day household products. Through in-depth consumer research and high level ... read more about Market Instinct

Plus 94 Research

Is based on a 9-pillar reputation model presented to respondents who are familiar or very familiar with each corporate entity. The Top 50 Companies are taken from a list of companies with the highest 50 ... read more about Plus 94 Research

The Qual Agency

We're an independent market research agency with a Sub-Saharan reach specialising in all things digital, from our mobile methodologies to digi-smart consumers to digi-product exploration. Our role is to break down the barriers between digi-products + ... read more about The Qual Agency

Present in Africa for 20 years, Exp is the undisputed leader in all markets where it is present, in Operational and Experiential Marketing.

BMi Research

Capable of delivering both tactical and strategic data through sophisticated reporting platforms, clients are able to realise the required return on research investment. More than 40 year experience brings a truly refreshing customised approach to ... read more about BMi Research

We’ve spent the last 40 years building our experience in monitoring and analysing our clients’ competitors and their ad strategies so that we may offer them an edge in the competitive marketplace. We’ve kept up ... read more about Adcheck

Designtalks

DesignTalks is graphic and Web Design professionals . We specialize in all area of Web Design, Digital Marketing, Graphic design and Comprehensive Communication Solutions. With our history of working with many global Advertising and Broadcast Companies, while we still maintaining innovation ... read more about Designtalks

Growzilla is a leading digital marketing services platform specialising in 100% done-for-you digital marketing systems that help local businesses grow. Our unique selling system, GrowzillaOS, is the most ruthlessly effective system for generating leads and ... read more about Growzilla

The Media Tacticians

The Media Tacticians is a highly creative 100% black female owned specialist media, marketing and sales solutions company that provides customer orientated business solutions to media, marketing and sales challenges or objectives.The Media Tacticians offers clients a one-stop shop through ... read more about The Media Tacticians

NBound Marketing

Take Your Marketing to the Next Level. We partner with our clients to align their marketing campaigns, platforms and processes in order to attract, engage and delight their customers.

Visual Aspiration

We're a specialized digital marketing company that build and grow brands. Our marketing agency helps B2B and B2C companies to communicate with their audience on the social media space. We do social media marketing for clients in different industries ... read more about Visual Aspiration

Channel Reach

Channel Reach is a full-service digital marketing agency specialising in communications, content marketing, social media and design. 

Searchable is a small yet potent SEO team based between Portugal and South Africa. We’ve worked with clients worldwide, spanning the USA, UK, and Europe, giving us a deep understanding of international and local campaigns. ... read more about Searchable

MARK1 is many things. An award winning digital media company. A cutting edge content producer. A data driven programmatic buyer. An innovative strategic partner. A full suite digital marketing business. But before we are any ... read more about Mark 1

Eseka is a business development service specialising in cold calling, sales, research, appointment setting and strategy. We incorporate CRM and Call Centre Technology to conduct research and sales. We offer various levels of service for ... read more about Eseka

Fuse Factory

At Fuse Factory we generate innovative and performance-driven digital solutions by successfully creating relevant and stimulating content for your business. By understanding your company’s brand essence, we are able to carry out effective strategic planning ... read more about Fuse Factory

Blockd Marketing

Blockd Marketing is a full-service digital marketing agency consisting of digital marketers, web developers, and search engine specialists who understand how the internet “thinks” and works. We believe Marketing is all about getting results, this ... read more about Blockd Marketing

Hypeman Digital Marketing

We are South Africa's best Digital Marketing Agency. As the best Digital marketing agency in South Africa we specialize in Seo ,Sem ,Web Development ,Social Media Management and social media marketing

TossUp Services

TossUp Servicess provides web design, website maintenance, grapgic design and digital marketing services to individuals, entrepreneurs and businesses. Our team of experts are always available and ready to grow your online presence. We do the ... read more about TossUp Services

E.D Digital

Who We Are Looking to really stand out from your competitors and connect with more local customers? E.D Digital can help. Based in Durban South Africa, we specialize in creating high-quality custom-built websites that will ... read more about E.D Digital

Oyster Media

At Oyster Media, we are passionate about giving brands online makeovers that will help them connect with their ideal clients. Who are we? We are a professional team made up of skilled creative, with years ... read more about Oyster Media

Diamond Litchi

Diamond Litchi or Diamond Litchi (Pty)  Ltd is a premier global digital marketing agency recognized for its expertise in driving success across diverse industries. With a strong foundation in SEO, PPC, social media management, and content ... read more about Diamond Litchi

Rgooi is a SEO Web Agency for ambitious entrepreneurs & conscious-led business owners. Based in Mzansi’s top city, Cape Town and proudly serving clients worldwide.

Plutus Hosting

Plutus Hosting was started back in 2010 with a vision to become the top hosting company in South Africa. Focusing on customer service and ensuring we maintain competitive pricing within the market place.

Creative Spark Agency

We’re an innovative, thinking agency with a bias towards emerging technology. We build long-standing relationships with large and small clients, across a wide variety of industries and markets around the world.Our objective is to help clients ... read more about Creative Spark Agency

Coral Communications

Coral Communications is an award-winning Integrated Communications Agency that was established in 2015. Based in Africa and serving a  global clientele, Coral Communications empowers brands to share their narratives effectively.   Specializing in public relations, ... read more about Coral Communications

Website Brothers

With 11 years going strong, we’re the best website design company in Durban. As our client, we can assure you that we take the time and energy necessary to design unique and show-stopping websites, for every ... read more about Website Brothers

Amwata Tech

Who We Solve Problems For: At Amwata Tech, we specialize in empowering small to medium enterprises (SMEs) and tech startups. We serve businesses in technology, agriculture, manufacturing, education, finance, and e-commerce sectors, helping them navigate ... read more about Amwata Tech

Can’t find the right partner for your project?

Get a list of best-fit companies handpicked by our experts that match your requirements.

• Email: [email protected]
• Call Us: +27 (0)10 140 5756 (JHB)
• Call Us: +27 (0)21 045 0202 (CPT)

Need a Quote?

Insight Survey is a premier South African market research company with an impressive track record spanning more than 15 years. Our niche lies in bespoke Business-to-Business (B2B) and Industry research, which we have perfected over the years, to provide businesses with invaluable insights that aids decision making with reduced risk.  

Our objective , as a leading B2B market research company , is to help you to successfully improve or expand your business, enter new markets, launch new products or better understand your internal or external environment. We believe that the right intelligence is crucial in making business decisions, especially when it involves significant investment.  

Our dedicated team of experienced researchers brings a wealth of industry knowledge to the table, making us the go-to market re search company in South Africa for businesses looking to make informed decisions. With us, you get access to cutting-edge market intelligence and actionable insights tailored to your specific needs.  

We ’ re not just experts in what we do, but also passionate advocates of the power of research to transform businesses. Insight Survey is more than just a research company in South Africa – we ’r e a partner in your journey to success !   

B2B Market Research

All industry research companies know that reaching professional decision-makers is no easy task.  We have robust acquisition channels, and utilising our network of specialised recruitment and panel partners, we can reach professionals across most industries and job roles.

Most importantly, interviews are conducted by researchers who have the necessary skills to communicate effectively with B2B respondents, ask intelligent questions and astutely probe responses so you gain the best B2B insights in Johannesburg, Cape Town and across South Africa.

Market Reseach Solutions

We believe in the power of market research to transform business strategies, enhance company performance, and drive growth. With our vast experience as a market research company , we offer tailored B2B services that equip business leaders with the insights they need to understand their industry better and make informed decisions.  

B2B RESEARCH SERVICES

We offer all of the market research services you would expect to help grow your business, enter new markets, launch new products or better understand your internal or external environment.

INDUSTRY LANDSCAPE REPORTS

Access affordable, pre-packaged reports that deliver detailed market and competitive intelligence across various categories.

B2B RESEARCH METHODS

We are experts at conducting Telephone Surveys, Online Surveys and Personal In-depth Interviews. However, we always select methodologies which will best meet your specific objectives.

Our Clients

We are a proudly South African company that have provided market research solutions and Intelligence reports to local and global brands. We have worked with some of the greatest companies and brands in their industries.

‘You and your team are thorough and ensure that you understand our requirements and what we are trying to take away from the research. Your findings are presented in summary and detail, which allows us to take actions and implement countermeasures.’

Megan MacDonald

Head of marketing and pr.

‘We have been impressed with their ability to successfully conduct interviews with CEOs and C-level executives of large corporates in South Africa. The Insight Survey team have proven to be professional and reliable, providing high quality research. Importantly, they always ensure delivery within the tight timing and deadlines provided.’

Amanda Louw

Marketing manager.

‘Thank you very much for the outstanding piece of research done by Insight Survey for ExxonMobil – Qualitative Research Report for the Consumer/PVL Channel. I want to commend your team in terms of doing something different and insightful. Your team was exceptionally dedicated and professional throughout this process.’

Andreas Hadjidimitriadis

Field marketing advisor - africa.

‘The highly experienced and professional team at Insight Survey once again delivered a customized solution of exceptional quality. They managed our expectations with excellence and kept us up to date at every stage of the project.’

Tracey Rowles

Group marketing strategy manager, tiger brands.

‘The Actuarial Society was pleased with the quality of the work done by Insight Survey, including their ability to conduct research with C-level executives and the professional manner in which they conducted themselves in delivering timely and relevant project outcomes.’

Executive: Governance and Outreach

Actuarial society of south africa.

‘The Insight Survey team were able to complete the project within very tight timelines and the service received was both friendly and professional. I highly recommend Insight Survey to any companies or individuals requiring high-quality, quantitative research.’

Commercial Manager – Special Projects

B2B Market Research Services

We understand that smart business decisions are rooted in data-driven insights. As a leading B2B market research company in South Africa , we arm your company with key data and intelligence, based on your specific needs. Insight Survey is the market research company in South Africa that can help you navigate the path to success.

Advertising and Branding Research

Competitive Intelligence

Customer Needs and Opportunity Research

Customer Satisfaction & Loyalty Research

Sales/Medical Rep Monitor

Purchase Decision & Customer Profiling

New Product Development

Employee Satisfaction & Engagement Research

Industry reports.

Insight Survey provides comprehensive industry reports that give businesses a holistic view of their sector – from manufacturing to retailing. Our reports cover market size trends, key market trends, latest innovation and technology, industry drivers and challenges, retail and pricing analysis.   

As a trusted market research company in South Africa , we offer detailed market and competitive intelligence across a wide range of categories. These reports are invaluable tools for companies looking to improve their performance, identify growth opportunities, and gain a competitive edge.   

Whether you’re interested in the Beverage, Cannabis/CBD, Financial Services, Food, Healthcare, or Pet Care industries, Insight Survey offers affordable, pre-packaged reports. If our current portfolio of reports does not cover your industry or market, we are also able to put together a customised report, based on your specific needs.  

Financial Services

Insightful Partnerships for Strategic Success ​

With over 15 years of experience as a leading B2B market research company , we understand the unique challenges that businesses face. Our dedicated team of experts is ready to work closely with you, offering personalised solutions tailored to your specific needs. From uncovering new opportunities for growth to providing invaluable industry insights, we’re here to help you navigate the complexities of the business landscape.  

By partnering with Insight Survey, you’re not only gaining access to our extensive expertise and resources – you’re gaining a strategic partner dedicated to your success !   

SAMRA and B-BBEE Certification

Insight Survey are accredited SAMRA corporate members and a verified Level 1 B-BBEE company.

Market research in South Africa involves collecting, analysing, and interpreting information about your target market, industry, or business environment. This process helps businesses identify potential opportunities and challenges, make informed decisions, and develop effective strategies. Partnering with a market research company in South Africa like Insight Survey can help you conduct thorough and accurate market research.  

• Primary Research : Collects first-hand data directly from the source. This includes interviews, surveys, and focus groups. 
• Secondary Research : Gathers existing data from publicly available sources such as industry reports, market studies, and government publications. 
• Qualitative Research : Explores opinions, attitudes, and motivations through methods like interviews and focus groups. 
• Quantitative Research : Uses statistical analysis of numerical data to identify patterns and trends, usually collected through surveys.

Research companies provide businesses with valuable insights into their target markets, industry trends, and competitive landscape. They collect, analyse, and interpret data to help businesses make informed decisions and develop effective strategies. As a leading market research company in South Africa , Insight Survey offers a wide range of research services tailored to your specific needs.  

Researching a B2B company involves gathering information about the company’s products or services, market position, competitors, and industry trends. This can be done through primary research (e.g. , interviews with key stakeholders), secondary research (e.g., reviewing industry reports and news articles), and online research (e.g., visiting the company’s website and social media pages). Partnering with B2B research companies like Insight Survey can provide comprehensive insights into your B2B market.  

Get In Touch

Our team will respond within the next 24 hours, sooner if possible. If the inquiry is more urgent, please call 021 045 0202 (Cape Town) or 010 140 5756 (Johannesburg).

Our Community Investment

Boost Africa Foundation is a Cape Town based NGO that assists children and their families living in extreme poverty to stay in school. This initiative aims to establish leadership and role models in these communities through education. Insight Survey is proud to be involved with Boost Africa Foundation to help inspire and develop the future legends of South Africa.

Get In Touch – CPT

• Unit 154 B&C, Block E, Millennium Business Park, 19 Edison Way, Century City, Cape Town, 7441
• +27 (0)21 045 0202
• [email protected]

Get In Touch – JHB

• 1 Wedgewood Link, Bryanston, Johannesburg, 2191
• +27 (0)10 140 5756

• Home • Company Overview • Research Services • Industry Reports • Contact • Blog • News

© www.insightsurvey.co.za. All Rights Reserved.

Professional Business Plan Specialists

News and articles, why market research companies in south africa matter to your business.

• Thommie Burger
• September 20, 2023

Market research companies in South Africa are essential partners for businesses seeking to understand and succeed in this dynamic market.

In this comprehensive guide, we’ll explore several aspects of market research as a subject matter and why this matter for your business. Whether launching a new product, expanding into new markets, or seeking to optimise your operations, market research companies in South Africa can provide the data and analysis you need to make informed decisions and succeed in this exciting and complex market.

Market research and marketing research are two terms that are often used interchangeably. However, there are distinct differences between the two, and understanding these differences is crucial for businesses looking to gather insights and make informed decisions.

With its diverse population, complex history, and rapidly changing economy, South Africa presents unique business challenges and opportunities. Fortunately, several market research companies in South Africa offer specialised expertise and insights to help businesses navigate this terrain.

What is Market Research?

Market research investigates the market and its consumers, helping businesses better understand their target audience. Market research primarily gathers consumer needs, preferences, and behaviour information. This information is used to identify market trends, assess the viability of new products or services, and develop effective marketing strategies. Market research involves collecting data through various methods, including surveys, focus groups, and interviews. The data collected is then analysed to identify patterns, trends, and other relevant insights.

What is Marketing Research?

On the other hand, marketing research is a broader term encompassing market research and other types of research. Marketing research is used to gather insights into various aspects of marketing, including pricing, advertising, and promotion. Marketing research is conducted to identify the most effective ways to market a product or service. It involves analysing data on consumer behaviour, market trends, and other relevant factors. This information is then used to develop marketing strategies that are targeted, efficient, and effective.

The Differences between Market Research and Marketing Research

While both market research and marketing research are essential tools for businesses, there are significant differences between the two. The primary difference lies in their focus and scope.

Market research is focused on understanding the market and its consumers. It gathers information about consumer needs, preferences, and behaviour. Marketing research, on the other hand, is focused on developing effective marketing strategies. It encompasses market research and other research types, including advertising, pricing, and promotional research.

Another key difference between market research and marketing research is their scope. Market research is focused on a specific market or audience, while marketing research is broader in scope, covering all aspects of marketing.

Benefits of Market Research and Marketing Research

Both market research and marketing research offers several benefits for businesses. The primary benefit is gathering insights into consumer behaviour, needs, and preferences. This information can be used to develop effective marketing strategies and make informed business decisions. Market research and marketing research also help businesses stay competitive by identifying market trends and opportunities. This information can be used to develop new products or services, expand into new markets, or improve existing products or services.

Key Questions to Ask When Choosing a Market Research Firm

Choosing the proper market research firm is crucial for businesses looking to gather insights, make informed decisions, and stay competitive. However, with so many market research firms to choose from, it can be challenging to know where to start. To help businesses choose the proper market research firm, we have identified three key questions that they should ask:

• What are the firm’s experience and expertise? When choosing a market research firm, it’s essential to consider their experience and expertise. Look for a firm with experience working in your industry or similar companies. This ensures they understand your market’s unique challenges and opportunities and can provide relevant and actionable insights. It’s also helpful to understand the firm’s areas of expertise. Look for a firm with experience with the type of research you need, whether qualitative or quantitative, primary or secondary or a combination of both.
• What is the firm’s research methodology? The research methodology used by a market research firm can significantly impact the quality and accuracy of the insights they provide. When choosing a market research firm, it’s essential to understand its research methodology and ensure that it aligns with your business’s needs and objectives. Look for a firm with a rigorous research methodology, including well-designed surveys, focus groups, and interviews. Ensure that the firm has experience with the type of research you need and can provide relevant and actionable insights.
• What is the firm’s approach to data analysis and reporting? Data analysis and reporting are critical components of market research. Look for a firm with a robust data analysis and reporting approach, including advanced analytical tools and techniques. Ensure that the firm provides clear and concise reports that are easy to understand and provide actionable insights. Look for a firm that offers customised reporting options, including visualisations and dashboards, that allow you to quickly and easily access the data you need.

Understanding the Cost of Market Research

At some point in your business, you may need to conduct market research to understand your target audience better and make more informed business decisions. While market research can provide invaluable insights, one question often arises how much will it cost? Let’s take a comprehensive look at market research costs to help you make more informed decisions.

What Affects the Cost of Market Research?

Market research costs can vary depending on several factors. Some of the most important factors to consider include the following:

• Type of Research: Different types of research have different costs associated with them. For instance, conducting a survey may be less expensive than conducting in-depth interviews or focus groups. Similarly, analysing existing data may be less costly than conducting new research.
• Sample Size: The larger the sample size, the higher the cost of market research. This is because larger sample sizes require more resources, including time and money, to gather and analyse data.
• Research Methodology: Different research methodologies have different costs associated with them. For example, online surveys may be less expensive than telephone surveys, while in-person focus groups may be more expensive than online focus groups.
• Research Objectives: The complexity of the research objectives can also impact the cost of market research. If the research requires specialised knowledge or expertise, it may require a higher budget to conduct the research.
• Geographic Scope: If your research requires data from multiple regions or countries, the cost of market research may be higher due to the need for additional resources to collect and analyse data from different geographic locations.

How Much Should You Expect to Spend on Market Research?

Market research costs can range from a few thousand Rands to tens of thousands or more, depending on the abovementioned factors. However, you can expect to spend between R50,000 to R200,000 for a comprehensive market research study. This would include access to the latest market insights, competitor analysis, customer analysis, market analysis, and forecasts for at least the next five years.

Opting for secondary (desktop) market research would cost substantially less. Still, it may be difficult to determine the market’s viability , and you would have to do a lot more groundwork to get adequate statistics and insights. With this said, you would only need to budget R10,000 to R30,000.

It’s important to note that market research is an investment in your business. The insights you gain can help you make better-informed decisions that ultimately drive business growth and success. It’s essential to consider your budget and research objectives carefully to ensure you get the most value for your investment.

The Different Types of Market Research: Which One is Right for You?

• Surveys (Online Surveys or In-Person): Surveys are one of the most common types of market research. They involve asking a series of questions to a group of people better to understand their thoughts, opinions, and behaviours. Surveys can be conducted online, over the phone, or in person. ( When to Use Surveys): Surveys are best used to gather specific information from a large group of people. They are also helpful when measuring attitudes and opinions or tracking behaviour changes.
• Focus Groups: Focus groups involve bringing together a small group to discuss a specific topic or product. The group is led by a moderator who asks questions and guides the discussion. Focus groups can be conducted in person or online. (When to Use Focus Groups): Focus groups help gain in-depth insights into people’s attitudes and opinions about a specific topic or product. They are also helpful when understanding how people interact with a product or service.
• Interviews: Involve one-on-one conversations with individuals to better understand their thoughts, opinions, and behaviours. They can be conducted in person, over the phone, or online. (When to Use Interviews): Interviews are best used to gather detailed information from a smaller group. They are also helpful when you want to explore a topic in-depth and get a deeper understanding of people’s attitudes and opinions.
• Observational Research: Observational research involves observing people in their natural environment to better understand their behaviours and actions. This type of research can be conducted in person or remotely. (When to Use Observational Research): Observational research helps understand how people interact with a product or service in their natural environment. It is also helpful to gain insights into people’s behaviours and actions without them being influenced by the research itself.

Achieving Business Success with Market Research

At JTB Consulting, South Africa’s #1 Business Planning Company , we believe that market research is a powerful tool for achieving business success. As a business owner or decision-maker, you may wonder how market research can help you accomplish your business goals. Let us explore some of the key benefits of market research and provide insights on how it can help you make informed business decisions.

Understanding Your Target Market

One of the most important benefits of market research is gaining a deep understanding of your target market. Market research lets you identify your target audience’s needs, preferences, and behaviour patterns. By collecting data on your target market, you can identify gaps in the market and growth opportunities. This knowledge will help you tailor your products or services to meet your customer’s needs and improve customer satisfaction.

Improving Your Marketing Strategy

Market research can also help you improve your marketing strategy by providing insights into what messaging resonates with your target audience. By understanding your target audience’s needs and preferences, you can develop a more effective marketing campaign that speaks directly to them. Market research can also help you identify new marketing channels or tactics to reach your target audience more effectively.

Identifying New Business Opportunities

Market research can help you identify new business opportunities by identifying gaps in the market or areas where demand is growing. By understanding market trends and customer behaviour, you can identify new products or services that have the potential for success. This knowledge can help you stay ahead of your competition and innovate in your industry.

Mitigating Risk

Market research can also help you mitigate risk by providing data-driven insights that inform your decision-making. Understanding market trends and customer behaviour enables you to make informed investment decisions, product development, and marketing campaigns. This reduces the risk of costly mistakes and helps you make strategic decisions that drive business success.

Market research is an essential tool for achieving business success. You can make informed decisions that drive growth and innovation by deeply understanding your target market, improving your marketing strategy, identifying new business opportunities, and mitigating risk. At JTB Consulting, we are dedicated to helping you achieve your business goals through high-quality market research . Contact us today to learn more about our services and how we can help you achieve your business objectives.

Market Research Companies in South Africa: The Importance of Hiring a Professional

We understand the importance of hiring a professional market research firm to conduct studies and gather data to help businesses make informed decisions. The top reasons why hiring a professional market research firm can benefit your business and how it can help you make data-driven decisions are detailed hereafter.

• Expertise and Experience: When you hire a professional market research firm, you gain access to a team of experts with a wealth of experience in conducting research studies. These professionals deeply understand the industry, the latest trends, and the best methodologies to get reliable data. They can help you identify your research objectives, design your study, and analyse your data to provide insights that inform your business decisions.
• Unbiased and Objective Insights: One of the main reasons to hire a professional market research firm is that they provide unbiased and objective insights. As a business owner, it’s easy to have biases that can influence your decision-making. A market research firm will provide an unbiased and objective perspective, which will help you make more informed decisions based on data-driven insights.
• Time and Cost-Effective: Hiring a professional market research firm can save you time and money in the long run. Conducting a research study in-house can be time-consuming and costly, especially if you don’t have the expertise or resources. By outsourcing your research to a professional firm, you can save time and resources while still getting high-quality data.
• Confidentiality and Protection: Professional market research firms understand the importance of confidentiality and protection. They have systems to keep your data confidential and protected from unauthorised access. This means you can rest assured that your data is safe and secure.
• Customised Solutions: Professional market research firms provide customised solutions tailored to your business needs. They can help you identify your unique research requirements and design a study to provide insights into your business challenges. This means that you get relevant data for your business and can help you make informed decisions.

Why Businesses Avoid Market Research and How to Overcome Them

Market research is an essential aspect of any business strategy. However, many businesses shy away from conducting market research for various reasons. Let us look at the top eight reasons businesses avoid market research and provide effective ways to overcome them.

Avoiding Market Research Companies in South Africa – Reason #1: “It’s too costly.”

One of the most common reasons businesses avoid market research is the cost associated with it. However, the cost of not conducting market research can be even higher. Without proper market research, businesses risk wasting resources on products or services that do not meet customers’ needs.

To overcome this, businesses can consider conducting online surveys or focus groups to reduce costs. Additionally, businesses can leverage free resources such as social media and online forums to gather insights from their target audience.

Avoiding Market Research Companies in South Africa – Reason #2: “We already know what our customers want.”

Another reason businesses avoid market research is the belief that they already know what their customers want. However, assumptions can lead to incorrect conclusions and poor business decisions.

To overcome this, businesses can conduct qualitative research to gain in-depth insights into customers’ needs and preferences. This could include conducting one-on-one interviews or focus groups to better understand their customer’s pain points and motivations.

Avoiding Market Research Companies in South Africa – Reason #3: “We don’t have the time.”

Businesses may avoid market research due to time constraints. However, the time spent on market research is an investment that can lead to long-term success.

To overcome this, businesses can consider outsourcing market research to third-party agencies. This can help free up time and resources while ensuring experts in the field conduct the research.

Avoiding Market Research Companies in South Africa – Reason #4: “We’re a small business; market research isn’t necessary.”

Some small businesses may avoid market research, believing it is only necessary for larger companies. However, market research is just as important for small businesses to stay competitive and relevant.

To overcome this, businesses can conduct simple surveys or online research to gain insights into their target audience. Additionally, businesses can leverage free resources such as online forums and social media to gather insights into customer’s needs and preferences.

Avoiding Market Research Companies in South Africa – Reason #5: “We don’t know how to conduct market research.”

Some businesses may avoid market research because they do not have the expertise or knowledge to conduct it effectively.

To overcome this, businesses can consider attending workshops or webinars on market research. Additionally, businesses can hire a market research consultant to guide them through the process and ensure they conduct research effectively.

Avoiding Market Research Companies in South Africa – Reason #6: “Market research is too complex.”

Market research can be complex, but businesses must understand their target audience and stay competitive.

To overcome this, businesses can start with simple surveys or online research to gather insights into customer’s needs and preferences. Additionally, businesses can leverage third-party agencies to conduct more complex research on their behalf.

Avoiding Market Research Companies in South Africa – Reason #7: “We don’t have the resources.”

Some businesses may avoid market research due to lacking resources, such as personnel or funding.

To overcome this, businesses can leverage free resources such as online forums and social media to gather insights into customer’s needs and preferences. Additionally, businesses can consider outsourcing market research to third-party agencies to ensure the research is conducted effectively.

Avoiding Market Research Companies in South Africa – Reason #8: “Market research is too time-consuming.”

Businesses may avoid market research due to the perceived time-consuming nature of the process. However, the time spent on market research is an investment that can lead to long-term success.

To overcome this, businesses can consider conducting online surveys or focus groups to reduce time spent on research. Additionally, businesses can leverage third-party agencies to research on their behalf, freeing up time and resources.

Market Research Firms: The Conclusion

Market research is a crucial aspect of any business strategy. However, many businesses avoid it for various reasons, such as cost, lack of knowledge, and time constraints. In this article, we have explored the top eight reasons businesses avoid market research and provided effective ways to overcome them.

By understanding and addressing these reasons, businesses can gain valuable insights into their target audience and make informed decisions that can lead to long-term success. Remember, the cost of not conducting market research can be much higher than the cost of investing in it.

Recently published articles.

How to Secure Working Capital Loans and Cash Advances in South Africa

There are Various Startup Business Funding Options ― Here are JTB’s Top 10

How to Write a Business Plan Investors Love ― JTB’s Top 14 Tips!

18 Essential Questions to Ask Before Hiring a Business Plan Writer (2024 Edition)

Why are Business Plan Companies in South Africa Vital to Startups in 2024?

When you do a Feasibility Study, you Must Ask These 20 Questions

• 2024. JTB Consulting. All Rights Reserved
• Website by Pixelworks
• Business Funding
• Request a Quote
• Case Studies
• Testimonials
• Privacy Policy
• Subscribe to our Newsletter

Subscribe to our Newsletter.

Stay informed and opt-in for our newsletter via email. We respect your privacy and we never spam.