what is the meaning of physical presentation

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The Physical Act of Presenting

There are two parts to a successful presentation: the preparation and the delivery. Presentation prep is about organizing your ideas, creating a strong outline for your content, and practicing until you have it down pat. Successful presentation delivery is about the physical act of presenting. 

You know the saying, “It’s not what you say, but how you say it”? Your physical presence and behaviors during a presentation have as much influence on making your message stick as the words you say.

Physical actions like gestures and body language can help engage your audience, increase energy in the room, and reinforce your message. However, random or awkward movements can be distracting and will pull your audience’s attention away from your content.

It’s not a bad idea for beginning trainers to plan out the physical component of their presentations in order to avoid distracting movements, the same way they would outline their content. With practice and experience, the physical act of presenting will become second nature.  You’ll eventually gravitate to a natural balance between audience size, the dimensions of the room, and your own presentation style.

In the meantime, consider the following six elements of the physical act of presenting each time you prepare to go in front of a new audience.

6 Physical Elements of Presentation Success

• Gestures – Using gestures or “talking with your hands” can help build rapport with your audience, earning their trust by making you seem open and accessible. Hand gestures also provide non-verbal cues that help communicate and reinforce your message.
• Distance – Try to get as close to your audience as you can. This helps remove the mental barrier of presenter vs. audience that can arise when the presenter is positioned on a stage or behind a lectern. Decreasing the distance between you and your audience generates comradery and creates an atmosphere where participant-centered, instructor-led learning can thrive.
• Pace of movement – You know how when you get nervous, you tend to speak more quickly? The same can happen to your movements. Your pace conveys your attitude to your audience, and will betray any anxiety or stress you may feel. Move with a brisk pace to demonstrate confidence and enthusiasm. Don’t hesitate as you walk. Every move should feel both natural and intentional.
• Use the room – One of two things tend to happen when we feel nervous in front of a room. We either stand stock-still, frozen in place, or we rock on our heels and pace back and forth. Both are distracting to your audience. Pick three spots throughout the room that you will move between throughout your presentation. This ensures that you will “use the room,” connect with all audience members, and vary the pace of your verbal delivery. If you’re worried about hesitating when you move, place colored dots on the floor to mark your spots. During a transition, move with purpose to a new spot in the room and then plant yourself there to deliver a key concept.
• Posture – How you stand and conduct yourself in front of an audience can set the tone for the whole presentation. Appearing relaxed, confident, and open will immediately capture your audience’s attention and trust. Stand with your feet shoulder-width apart, put your weight slightly forward on your toes, and roll your shoulders back. Do this each time you “plant” yourself in a new spot in the room. This stance helps prevent rocking, bouncing, and pacing that will be distracting to your audience.
• Eye contact – Direct eye contact is a powerful method of connection. Making eye contact with your audience will help you gain their trust, earn their respect, and maintain attention throughout your presentation. Your eyes are also one of your most influential channels of communication. You can use them to convey emotion that reinforces your message, and to gauge how your presentation is being received. The extent to which you can make eye contact with individuals will vary dependent on audience size, but try to alternate between every quadrant of the room.

Find this blog post useful? You can practice these techniques and discover even more secrets for delivering powerful presentations when you attend a Presentation Skills workshop. Find an upcoming Presentation Skills workshop in a city near you!

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Business Jargons

A Business Encyclopedia

Presentation

Definition : A presentation is a form of communication in which the speaker conveys information to the audience. In an organization presentations are used in various scenarios like talking to a group, addressing a meeting, demonstrating or introducing a new product, or briefing a team. It involves presenting a particular subject or issue or new ideas/thoughts to a group of people.

It is considered as the most effective form of communication because of two main reasons:

• Use of non-verbal cues.
• Facilitates instant feedback.

Business Presentations are a tool to influence people toward an intended thought or action.

Parts of Presentation

• Introduction : It is meant to make the listeners ready to receive the message and draw their interest. For that, the speaker can narrate some story or a humorous piece of joke, an interesting fact, a question, stating a problem, and so forth. They can also use some surprising statistics.
• Body : It is the essence of the presentation. It requires the sequencing of facts in a logical order. This is the part where the speaker explains the topic and relevant information. It has to be critically arranged, as the audience must be able to grasp what the speaker presents.
• Conclusion : It needs to be short and precise. It should sum up or outline the key points that you have presented. It could also contain what the audience should have gained out of the presentation.

Purpose of Presentation

• To inform : Organizations can use presentations to inform the audience about new schemes, products or proposals. The aim is to inform the new entrant about the policies and procedures of the organization.
• To persuade : Presentations are also given to persuade the audience to take the intended action.
• To build goodwill : They can also help in building a good reputation

Factors Affecting Presentation

Audience Analysis

Communication environment, personal appearance, use of visuals, opening and closing presentation, organization of presentation, language and words, voice quality, body language, answering questions, a word from business jargons.

Presentation is a mode of conveying information to a selected group of people live. An ideal presentation is one that identifies and matches the needs, interests and understanding level of the audience. It also represents the facts, and figures in the form of tables, charts, and graphs and uses multiple colours.

Related terms:

• Verbal Communication
• Visual Communication
• Non-Verbal Communication
• Communication
• 7 C’s of Communication

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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The formal presentation of information is divided into two broad categories: Presentation Skills and Personal Presentation .

These two aspects are interwoven and can be described as the preparation, presentation and practice of verbal and non-verbal communication. 

This article describes what a presentation is and defines some of the key terms associated with presentation skills.

Many people feel terrified when asked to make their first public talk.  Some of these initial fears can be reduced by good preparation that also lays the groundwork for making an effective presentation.

A Presentation Is...

A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team.

A presentation can also be used as a broad term that encompasses other ‘speaking engagements’ such as making a speech at a wedding, or getting a point across in a video conference.

To be effective, step-by-step preparation and the method and means of presenting the information should be carefully considered. 

A presentation requires you to get a message across to the listeners and will often contain a ' persuasive ' element. It may, for example, be a talk about the positive work of your organisation, what you could offer an employer, or why you should receive additional funding for a project.

The Key Elements of a Presentation

Making a presentation is a way of communicating your thoughts and ideas to an audience and many of our articles on communication are also relevant here, see: What is Communication? for more.

Consider the following key components of a presentation:

Ask yourself the following questions to develop a full understanding of the context of the presentation.

When and where will you deliver your presentation?

There is a world of difference between a small room with natural light and an informal setting, and a huge lecture room, lit with stage lights. The two require quite different presentations, and different techniques.

Will it be in a setting you are familiar with, or somewhere new?

If somewhere new, it would be worth trying to visit it in advance, or at least arriving early, to familiarise yourself with the room.

Will the presentation be within a formal or less formal setting?

A work setting will, more or less by definition, be more formal, but there are also various degrees of formality within that.

Will the presentation be to a small group or a large crowd?

Are you already familiar with the audience?

With a new audience, you will have to build rapport quickly and effectively, to get them on your side.

What equipment and technology will be available to you, and what will you be expected to use?

In particular, you will need to ask about microphones and whether you will be expected to stand in one place, or move around.

What is the audience expecting to learn from you and your presentation?

Check how you will be ‘billed’ to give you clues as to what information needs to be included in your presentation.

All these aspects will change the presentation. For more on this, see our page on Deciding the Presentation Method .

The role of the presenter is to communicate with the audience and control the presentation.

Remember, though, that this may also include handing over the control to your audience, especially if you want some kind of interaction.

You may wish to have a look at our page on Facilitation Skills for more.

The audience receives the presenter’s message(s).

However, this reception will be filtered through and affected by such things as the listener’s own experience, knowledge and personal sense of values.

See our page: Barriers to Effective Communication to learn why communication can fail.

The message or messages are delivered by the presenter to the audience.

The message is delivered not just by the spoken word ( verbal communication ) but can be augmented by techniques such as voice projection, body language, gestures, eye contact ( non-verbal communication ), and visual aids.

The message will also be affected by the audience’s expectations. For example, if you have been billed as speaking on one particular topic, and you choose to speak on another, the audience is unlikely to take your message on board even if you present very well . They will judge your presentation a failure, because you have not met their expectations.

The audience’s reaction and therefore the success of the presentation will largely depend upon whether you, as presenter, effectively communicated your message, and whether it met their expectations.

As a presenter, you don’t control the audience’s expectations. What you can do is find out what they have been told about you by the conference organisers, and what they are expecting to hear. Only if you know that can you be confident of delivering something that will meet expectations.

See our page: Effective Speaking for more information.

How will the presentation be delivered?

Presentations are usually delivered direct to an audience.  However, there may be occasions where they are delivered from a distance over the Internet using video conferencing systems, such as Skype.

It is also important to remember that if your talk is recorded and posted on the internet, then people may be able to access it for several years. This will mean that your contemporaneous references should be kept to a minimum.

Impediments

Many factors can influence the effectiveness of how your message is communicated to the audience.

For example background noise or other distractions, an overly warm or cool room, or the time of day and state of audience alertness can all influence your audience’s level of concentration.

As presenter, you have to be prepared to cope with any such problems and try to keep your audience focussed on your message.   

Our page: Barriers to Communication explains these factors in more depth.

Continue to read through our Presentation Skills articles for an overview of how to prepare and structure a presentation, and how to manage notes and/or illustrations at any speaking event.

Continue to: Preparing for a Presentation Deciding the Presentation Method

See also: Writing Your Presentation | Working with Visual Aids Coping with Presentation Nerves | Dealing with Questions Learn Better Presentation Skills with TED Talks

What is a Presentation? Objectives, Elements, Important skills, Four Ps

• Post last modified: 4 June 2023
• Reading time: 19 mins read
• Post category: Business Communication

What is a Presentation?

A presentation communicates a message, an idea or information to a group. It is similar to a report, but with a key difference–the human element. A presentation conveys the speaker’s personality and enables immediate interaction among all participants.

Table of Content

• 1 What is a Presentation?
• 2.1 To Inform
• 2.2 To Train
• 2.3 To Persuade
• 2.4 To Motivate
• 2.5 To Entertain
• 3 Main Elements of Presentation
• 4.1 Analytical ability
• 4.2 Effective communication ability
• 4.3 Creative ability
• 4.4 Good interpersonal skill
• 4.5 Sound time management
• 4.6 Problem-solving ability
• 4.7 A sense of humour
• 5 Evaluation Wheel
• 6.1 Prepare
• 6.2 Practice
• 6.3 Present
• 7.1 Know Yourself
• 7.2 Know Your Material
• 7.3 Know Your Purpose
• 7.4 Know Your Audience

Objectives of Presentation

The main objectives of a presentation are:

To Persuade

To motivate, to entertain.

A presentation is created to convey some information to a group of people. For example, a presentation may display an organisation’s quarterly performance.

Most training programmes in organisations are done through the presentation mode. Such instructional presentations convey a lot of information and are created with instructional design principles to keep the audience engaged for a long period.

Some presentations are used to convince a group of people to accept a particular idea and/or make a certain choice.

The growing popularity of TED Talks indicates how a presentation can be a powerful motivation tool. These presentations trigger emotions and inspire people to act.

Presentations can also be used to celebrate an event. For example, a farewell presentation of a colleague can be used to narrate the story of his/her overall tenure, experiences and achievement in the organisation.

Main Elements of Presentation

A presentation is said to be effective if it has three main elements, which are as follows:

• Specific content : This refers to the information that a presentation will comprise. The information must be conveyed effectively so that it is absorbed by the audience in one sitting. It should be relevant and meaningful to them.
• Audience : A presentation should be targeted for a specific group of audience who share the same purpose and have a similar level of pre-knowledge.
• Presenter: The presenter should act as the advocate of the information. If his/her conviction and passion in the message are clearly articulated, the audience will also pay attention to the subject.

Important Presentation Skills

In today’s business environment, presentation skills are requisite in almost every professional arena. Employees are often required to give presentations on the targets achieved by them. A presentation can be effective if it is carefully planned and prepared.

However, delivering presentations is not always easy for every individual. Some people take presenting as a probable opportunity to showcase skills, while others find it a challenging task. To provide an effective presentation, a presenter must possess some abilities.

Some of them are explained as follows:

Analytical ability

Effective communication ability, creative ability, good interpersonal skill, sound time management, problem-solving ability, a sense of humour.

It refers to a calibre which empowers an individual to collect, organise, visualise and comprehend data. Such skills enable a person to look at related patterns, draw conclusions and find solutions to problems. In addition, sound analytical skills also enable an individual to forecast future trends using various techniques such as brainstorming, forecasting, data mining and metrics interpretation.

Communication entails much more than mere talking to the audience. To communicate effectively during a presentation, one ought to showcase information lucidly. During a presentation, a person should not just have a good set of slides together; rather he needs to engage and strike a chord with the audience to transmit the intended message.

It refers to the ability to present things in a creative way that have not been explored earlier. Creative skills in presentation enable an individual to invent or develop something path-breaking, such as a new concept, unique way out from a problem, a method, a work of art or new machinery, etc.

It encompasses how an individual portrays or presents himself to the audience and builds a rapport with the audience. During a presentation, sound interpersonal skills empower a speaker to interact, communicate and collaborate with the audience effectively.

Interpersonal skills are prevalent across all personal and professional interactions between people. Interpersonal skills entail empathy, active listening and emotional intelligence.

While delivering a presentation, a person should manage time effectively, set a presentation schedule and end a presentation within a stipulated time. If a presentation is long, there are chances the audience may lose interest and the message may not be delivered.

A speaker cannot expect audience to actively listen to the presentation for hours. At the start of presentation, a speaker should aim to grab audience’s attention and allocate time for questions and answers at the end.

Problem-solving is a requisite skill for a presentation. During a presentation, the audience may ask the speaker any kind of questions. On the other hand, it is important for the speaker to provide an appropriate answer to the audience to make the presentation successful.

A sense of humour is crucial to deliver a quality presentation to make the environment light and engaging. Appropriate usage of light jokes relieves stress and holds the attention of an audience, which makes the presentation a memorable experience for both the speaker and the audience.

Evaluation Wheel

Evaluation wheel is a creative and effective tool that accumulates information on outcomes in a simple and accessible manner. A presenter can opt for the evaluation wheel tool to show the outcomes of the research or reports. This tool is used to provide various types of information and journeys of change within the organisation.

It offers a visual representation of progression and results in the form of a spider diagram. The evaluation wheel measures the exact outcomes for a programme at the start and end. It also helps educators, designers to comprehend information systematically. Figure shows an example of evaluation wheel:

Figure states the scale questionnaire in a circle form wherein respondents will analyse the instances from their discretion and experience and give rating on a scale of 1 to 5.

For instance, service users are appropriately involved. In this case, if the respondent strongly agrees, he/she will give 5 rating and if he/she does not agree, he/she will give 1 rating. The centre of the circle is for 1 and as the respondent agrees, they reach out to edge for 5 rating.

Ps of Presentation

Even the most powerful presentation may fail if the presenter comes unprepared. A presentation is both a mental and a physical effort. There are Ps of presentation that provide a checklist to the presenter for ensuring that the presentation is well-constructed and clear so that the audience gets the message. These four Ps are explained as follows:

A thoroughly prepared presentation captivates the interests of the audience. The topic or content of the presentation must be thoroughly researched. No one would develop interest in a vague or equivocal presentation. A speaker can make use of stories or relatable examples and quote references to give more depth to the presentation and make it intriguing.

Apart from that, it should be ensured that only important points are highlighted in bullets or using other graphical elements. Providing too much of theory or full sentences can create boredom for the audience.

While preparing for a presentation, the presenter should include the following sections:

• Introduction : This section includes the name of the topic and the purpose of the presentation.
• Body : This section contains the main content of the presentation; thus, it must be prepared in a well-organised manner.
• Summary : It provides a recap of the content of the presentation. It outlines the most important points of the presentation to ensure the key message is retained by the audience.

Practice will make a man perfect is an adage that is appropriate across all spheres of life. It helps a speaker become familiar with his/her own voice, words and phrases and adjust accordingly. By practising thoroughly, a speaker can explore how to fit different pieces of information together and practise transition.

Also, a speaker should make notes wherever required as a part of presentation support. Using an index card is a common form of note-taking that provides a quick glimpse of important points.

While delivering a presentation, the speaker needs to demonstrate confidence in front of the audience. The speaker must be polite, but not apologetic in situations, such as if the session is running overtime or the microphone has stopped working.

Instead he/she should expect and ask for discipline and attention. It is important for a speaker to engage with the audience during the presentation in order to assure them that he/she is genuinely interested in talking to them. 4. Pace, pitch and pause: A presenter should deliver the presentation in an easy-to-follow pace and try changing the pace to enliven the presentation.

For example, pauses can be taken intentionally between main points to reinforce them. Along with pace, pitch is equally important. Just as pace varies in normal conversations, it should be used effectively during presentations too. For example, when asking a question, the presenter can raise the pitch and can lower it down when explaining a point.

Four Cornerstones of Making Memorable Presentations

The most crucial aspect of delivering an effective presentation is that the speaker should appear confident and the speech should look effortless. Presentations are a source of anxiety for many individuals. However, getting well-prepared before delivering a presentation can reduce this feeling considerably and ease apprehension.

There are a number of ways to overcome feelings of anxiety, stress and stage fright before the presentation in order to appear confident in front of the audience. The four cornerstones of making a memorable presentation are provided in the upcoming sections.

Know Yourself

Know your material, know your purpose, know your audience.

A presenter should acknowledge his/her strengths and weaknesses. Accordingly, he/she should decide the style of delivering a presentation. For instance, if a presenter has a great sense of humour and can use it comfortably in the speech, he/she can make the presentation more engaging and interesting.

On the other hand, if the speaker who is an introvert and prefers to talk or engage less, he/she can add visuals in the presentation. Therefore, the trick is whosoever is delivering the presentation should feel comfortable.

Knowing the topic thoroughly is the most important step in preparing and delivering a presentation. A presenter with well-versed knowledge of the topic is bound to feel more confident. One should perform extensive research of the topic using credible websites and surveys.

A presenter with minimal information about the topic will not be able to deliver a memorable presentation; rather, it would create a negative image in front of the audience. A good presentation is one that is centred around the main theme, presents relevant information and stimulates thought.

It is crucial to know the purpose of the presentation. A presenter should be aware of whether the purpose is to create awareness or to build new skills or to change attitudes. For instance, professional firms or businesses use presentations for various purposes such as to create awareness, educate, motivate and persuade internal and external audiences.

Therefore, to prepare a presentation, identify its objective/purpose, determine the method of delivery, formulate a structure, include visual aids and rehearse.

One should know the type of audience and what is their purpose of attending the presentation. For instance, whether they are there for gaining knowledge or learning new skills, etc. The age, culture and knowledge base of the audience help a presenter in designing and delivering his/her presentation effectively and in a manner in which audience can easily understand and relate to.

A well-designed presentation uses visual aids effectively to reinforce the main points and enhance the audience’s level of understanding.

Business Communication Notes

( Click on Topic to Read )

• What is Business Communication?
• What is Communication?
• Types of Communication

7 C of Communication

• Barriers To Business Communication
• Oral Communication
• Types Of Non Verbal Communication
• What is Written Communication?
• What are Soft Skills?
• Interpersonal vs Intrapersonal communication
• Barriers to Communication
• Importance of Communication Skills
• Listening in Communication

Causes of Miscommunication

• What is Johari Window?
• What is Presentation?

Communication Styles

• Channels of Communication
• Hofstede’s Dimensions of Cultural Differences and Benett’s Stages of Intercultural Sensitivity
• Organisational Communication
• Horizontal C ommunication
• Grapevine Communication
• Downward Communication
• Verbal Communication Skills
• Upward Communication
• Flow of Communication
• What is Emotional Intelligence?
• What is Public Speaking?
• Upward vs Downward Communication
• Internal vs External Communication
• What is Group Discussion?
• What is Interview?
• What is Negotiation?
• What is Digital Communication?
• What is Letter Writing?
• Resume and Covering Letter
• What is Report Writing?
• What is Business Meeting?
• What is Public Relations?
• What Is Market Segmentation?
• What Is Marketing Mix?
• Marketing Concept
• Marketing Management Process
• What Is Marketing Environment?
• What Is Consumer Behaviour?
• Business Buyer Behaviour
• Demand Forecasting
• 7 Stages Of New Product Development
• Methods Of Pricing
• What Is Public Relations?
• What Is Marketing Management?
• What Is Sales Promotion?
• Types Of Sales Promotion
• Techniques Of Sales Promotion
• What Is Personal Selling?
• What Is Advertising?
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• Segmentation Targeting And Positioning
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• What Is DAGMAR?
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• What Is Green Marketing?
• What Is Electronic Commerce?
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• What Is Marketing Control?
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• What Is Pricing?
• Models Of Communication
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• Objectives of Sales Management
• Responsibilities and Skills of Sales Manager
• Theories of Personal Selling
• What is Sales Forecasting?
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• Methods of Sales Budgeting
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• What is Sales Quotas?
• What is Selling by Objectives (SBO) ?
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• Types of Sales Force Structure
• Recruiting and Selecting Sales Personnel
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• What Is Logistics?
• What Is Logistics System?
• Technologies in Logistics
• What Is Distribution Management?
• What Is Marketing Intermediaries?
• Conventional Distribution System
• Functions of Distribution Channels
• What is Channel Design?
• Types of Wholesalers and Retailers
• What is Vertical Marketing Systems?
• What i s Marketing?
• What i s A BCG Matrix?
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• What Market Intelligence System?
• What i s Trade Union?
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• What is Exporting?
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• What is Franchising?
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• What is Turnkey Projects?
• What is Management Contracts?
• What is Foreign Direct Investment?
• Factors That Influence Entry Mode Choice In Foreign Markets
• What is Price Escalations?
• What is Transfer Pricing?
• Integrated Marketing Communication (IMC)
• What is Promotion Mix?
• Factors Affecting Promotion Mix
• Functions & Role Of Advertising
• What is Database Marketing?
• What is Advertising Budget?
• What is Advertising Agency?
• What is Market Intelligence?
• What is Industrial Marketing?
• What is Customer Value
• What is Consumer Behaviour?
• What Is Personality?
• What Is Perception?
• What Is Learning?
• What Is Attitude?
• What Is Motivation?
• Consumer Imagery
• Consumer Attitude Formation
• What Is Culture?
• Consumer Decision Making Process
• Applications of Consumer Behaviour in Marketing
• Motivational Research
• Theoretical Approaches to Study of Consumer Behaviour
• Consumer Involvement
• Consumer Lifestyle
• Theories of Personality
• Outlet Selection
• Organizational Buying Behaviour
• Reference Groups
• Consumer Protection Act, 1986
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• What is Business Law?
• Indian Contract Act 1872
• Essential Elements of a Valid Contract
• Types of Contract
• What is Discharge of Contract?
• Performance of Contract
• Sales of Goods Act 1930
• Goods & Price: Contract of Sale
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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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presentation

Definition of presentation

• fairing [ British ]
• freebee
• largess

Examples of presentation in a Sentence

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'presentation.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

15th century, in the meaning defined at sense 1a

Phrases Containing presentation

• breech presentation

Dictionary Entries Near presentation

present arms

presentation copy

Cite this Entry

“Presentation.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/presentation. Accessed 17 Aug. 2024.

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Kids definition of presentation, medical definition, medical definition of presentation, more from merriam-webster on presentation.

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Virtual vs. Physical Meetings: What Works and What Doesn’t

The differences between face-to-face and virtual meetings are obvious – travel, physical booths, rooms with refreshments, and stage presence, to name a few. but just how much have meeting organisers adapted the formats and experiences of their virtual sessions for participants.

For virtual meetings to succeed, organisers need to pay careful attention to atmosphere, structure, audience experience and presenter energy levels. At physical meetings, the audience attention is different because they are ensconced within the environment, whereas in virtual meetings organisers must work to create an atmosphere of inclusiveness.

Another important difference is the time delegates are given in the physical space to get up, have a coffee, interact with others, visit exhibition stalls or simply have time out. Since virtual became the norm, I’ve attended meetings jammed with one speaker after another, which was excruciating.

I’ve been to meetings where attendees weren’t given the opportunity to take proper breaks and to get up and walk around, which results in mental fatigue and loss of interest. It’s important to recognise that looking at a computer screen and being stuck in a chair in a confined space is energy draining.

My experiences from the start of Covid-19 have enabled me to assess what works and what doesn’t, and what simple steps organisers can take for maximum enjoyment, engagement and content absorption by attendees.

Consider Structure and Delivery

Virtual meetings require careful structuring to allow audience members to enjoy the experience and to learn. Much of that structure has to do with how you deliver your content. In physical meetings, the speaker is generally on stage, standing up to deliver their presentation. That helps to energise the audience and keeps them engaged for a longer period of time.

When you’re online, however, unless you are delivering exciting content and you’re an inspiring speaker, presentations that last more than 20 to 30 minutes are inevitably going to be dull and will lead your audience to switch off, at least figuratively speaking!

Think about how you are going to get your audience to interact . For example, creating a poll or using a Q&A function to get your audience to respond can help to break up sessions and retain people’s attention. Depending on your audience, you might even want to consider encouraging participants to share emojis aspart of their response.

It helps to have a co-facilitator to manage the chat with the audience, the Q&A and the polls. That person doesn’t necessarily need to be on camera. They can just come and go using an online mic to reiterate a point.

What I have learned over the past few months is that in virtual presentations, it’s important to repeat points far more than you would in a face-to-face presentation.That’s because audience attention span is inevitably lower. Remind your audience that they can participate through the Q&A section, using the chat box, or by speaking up and asking questions, as if you were face to face.

In industries that are very data-rich, such as the life sciences, a good strategy might be to present a graph explaining the data before asking the audience togo into separate chat rooms to discuss the findings and to write down what their thoughts are. Give your audience a short amount of time to write down their opinions and then ask them for their feedback. You might also consider pre-loading some questions to get the ball rolling in case your audience is more reluctant to respond.

These are strategies that Open Audience will often use to great effect to build engagement and improve how the audience absorbs content.

Inevitably, engagement in the virtual world is more forced than in physical meetings, but these steps are necessary to keep your audience tuned in.

Where Virtual Excels

We often assume that physical meetings are better than virtual ones in every way. But that’s not the case. Aside from the obvious benefits of being able to quickly set up meetings without the need to worry about travel, accommodation, conference room set up, etc., virtual meetings can also be better for audience interaction.

Consider, for example, a physical meeting with 1,000 plus audience members. Audience interaction in those circumstances is much harder, both in terms of the sheer size of the audience as well as the logistics such as hearing what audience members are saying and preventing people from speaking over each other. This is where virtual comes into its own. Everyone is in front of a computer or mobile device and responses are far easier without the risk of disrupting the session.

Virtual is also great for introverts, who might be uncomfortable standing up and speaking in front of everyone, but who feel comfortable sharing their insights in a more anonymous setting.

Nevertheless, the organiser or presenter must stay alert to the feedback, acknowledge questions and feedback, and if possible, provide answers or at least promise to come back with a response later on.

Finally, it’s normal for people to drift in and out during a meeting. We all do it. We all get distracted and, contrary to popular opinion, we all multitask. Accept this as inevitable – in both the physical and virtual space – and find ways to bring your audience back. Lift your own energy, stand while you are presenting and keep asking your audience for their input. Do this and your audience will engage more and get distracted less often.

Mark Thomas is managing director at Glass Box Thinking, which delivers leadership communication coaching, training and facilitation for STEM organisations. Mark coaches introverted scientists, engineers, consultants, sales reps and project managers to become more influential leaders.

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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Everything you need to know about multimedia presentations

Get your team on prezi – watch this on demand video.

Anete Ezera May 25, 2023

Crafting a well-executed multimedia presentation can be the determining factor between success and failure when delivering presentations. The impact of a multimedia presentation is undeniable, but what exactly does it entail, and what are the essential considerations to keep in mind when creating one?

In this article, we’ll explore the key components involved in creating compelling multimedia presentations and delve into the strategies that can help you assemble these elements to craft the perfect presentation. We’ll discuss the importance of content structure, visual design, and engaging storytelling techniques that capture your audience’s attention and leave a lasting impact. Additionally, we’ll provide insights on leveraging Prezi’s features to enhance your multimedia presentations, making them more dynamic and interactive.

What is a multimedia presentation?

A multimedia presentation is a computer-based presentation that uses various forms of media to effectively communicate and engage an audience. In today’s fast-paced world, multimedia presentations have emerged as one of the most powerful and impactful means of communication. Complex ideas and information can be challenging to convey using only traditional tools. However, by harnessing the potential of visually engaging images, high-quality audio clips, and captivating video content, you can deliver a wealth of information that isn’t only clear, but also interesting, easy to understand, contextual, detailed, and engaging.

To facilitate the creation of multimedia presentations, Prezi offers a user-friendly and intuitive platform that empowers presenters to transform their ideas into attention-grabbing visual stories that move. One of the standout features of Prezi is its dynamic zooming capability. With this feature, presenters can seamlessly navigate between various levels of content, zooming in to emphasize critical details and zooming out to provide a comprehensive overview. This interactive zooming functionality not only adds visual interest to your presentation but also enables you to guide your audience’s focus and create a fluid and engaging storytelling experience. Furthermore, the presentation canvas allows for more creativity and freedom as you don’t need to be limited by the traditional slide-based presentation format. 

The psychology of multimedia

Multimedia presentations are not just about what you say but also how you make your audience feel and remember. Let’s discover how colors, visuals, and sounds can influence your audience’s perception and memory retention.

Color psychology

Colors evoke emotions and convey messages. For instance, red can signal urgency and passion, while blue suggests trust and calmness. Choose your color palette wisely to align with the emotions you want to portray to your audience.

Visual impact

Visuals are your secret weapon. The brain processes visual information 60,000 times faster than text. Use attention-grabbing images and graphics that resonate with your message. For example, if you’re presenting about eco-friendly initiatives, images of lush forests and clear skies can speak volumes.

Soundscapes

Sound can set the mood and reinforce key points. Think about the background music in movies – it enhances the overall emotional impact of a scene. In your presentation, use background music or sound effects thoughtfully to complement your content.

Memory retention

Did you know that people tend to remember only about 10% of what they hear after three days? However, if you pair that information with relevant visuals, retention jumps to 65%. Craft your multimedia presentation with this in mind; use visuals to reinforce your message for better recall.

Incorporate these psychological cues effectively, and your multimedia presentation will not only capture attention but also leave a lasting imprint on your audience’s memory.

Which elements can be included in a multimedia presentation?

Multimedia presentations have come a long way from the relatively simplistic options of the past. Now a whole range of different elements can be used to ensure your stand-alone presentation wows your intended audience. Some of the examples of what you can add to your multimedia presentations include:

• Slides: Slides are the backbone of most multimedia presentations. They consist of visual elements like text, images, graphs, and charts. Slides help you organize information and guide your audience through your presentation. For example, in a business pitch, slides can showcase product images, market data, and key points.
• Videos: Videos add motion and life to your presentation. You can use them to demonstrate processes, showcase testimonials, or provide visual explanations. In an educational setting, a biology lecture might include videos of animal behaviors or experiments.
• Audio clips: Audio clips can range from background music to voiceovers. They enhance the auditory experience of your presentation. In a travel presentation, you might include the sounds of waves crashing on a beach to create a more immersive feel.
• Animations: Animations breathe life into static content. They can illustrate processes, emphasize key points, or add a touch of humor. In a marketing presentation, animations can show how a product evolves or highlight its unique features.
• Music: Music sets the mood and tone of your presentation. It can create excitement, relaxation, or suspense. In a fashion show presentation, music may compliment the models’ walk down the runway, enhancing the overall experience.
• Images: Images are powerful visual aids. They can create certain emotions, provide context, and simplify complex ideas. In a history lecture, images of historical events and figures help students visualize the past.
• Text: Text is one of the most crucial parts of your content. It provides information, explanations, and key points. In a scientific presentation, text can explain research findings or provide definitions of complex terms.
• Podcasts: Podcasts are audio presentations that offer in-depth discussions or storytelling. They are excellent for sharing interviews, discussions, or storytelling. In a business conference, you might use a podcast-style presentation to share insights from industry experts.
• Pop-ups: Pop-ups are interactive elements that can surprise and excite your audience. They can include clickable links, additional information, or even mini-quizzes. In an e-learning module, pop-ups can provide learners with instant feedback on their progress.

For any professional who wants to stand out from the crowd with multimedia presentations that truly dazzle and inspire, Prezi’s multimedia platform brings you everything you need.

Choosing the right multimedia for your presentation subject

When creating a multimedia presentation, it’s crucial to select the appropriate multimedia elements that align with your presentation subject. By choosing the right multimedia, you can effectively convey your message, enhance understanding, and captivate your audience. Consider the following factors when selecting multimedia for your presentation:

Content relevance: does it fit your message?

Evaluate the relevance of each multimedia element to your presentation subject. Determine how each element contributes to the overall message and supports your key points. Choose multimedia that directly relates to your topic and enhances the understanding and engagement of your audience.

Visual impact: how visually appealing is it?

Visual elements play a significant role in multimedia presentations. Assess the visual impact of different multimedia options such as images, videos, and animations. Opt for high-quality visuals that are visually appealing, clear, and reinforce your message. Balance aesthetics with substance to maintain a professional and engaging presentation.

Audio enhancement: does it complement your content?

Determine if your presentation would benefit from audio elements such as background music, sound effects, or voiceovers. Audio can evoke emotions, set the mood, and reinforce key points. However, use audio sparingly and ensure it complements your content rather than overpowering it.

Data visualization: can it simplify complex data?

If your presentation involves data or statistics, explore options for effective data visualization. Choose charts, graphs, or maps that you can find on Prezi and incorporate those into your presentation. These elements will help you present complex information in a clear and digestible format. Visualizing data will also help your audience grasp the main points quickly and facilitate better comprehension. 

Multimedia integration: do all elements work together?

Aim for a cohesive and seamless integration of multimedia elements into your presentation. Ensure that different multimedia components blend well together and create a unified visual and auditory experience. Avoid using too many diverse multimedia elements that may distract or overwhelm your audience.

Accessibility considerations: is it accessible to everyone?

Keep accessibility in mind when selecting multimedia elements. Ensure that any visual or audio content you include is accessible to individuals with disabilities. Provide captions or transcripts for videos and ensure that any audio content is accompanied by text summaries. Consider the needs of all your audience members to ensure an inclusive and engaging presentation.

Technical feasibility: will it work smoothly during your presentation?

Assess the technical feasibility of incorporating various multimedia elements into your presentation. Consider the equipment and software requirements for displaying and playing different multimedia formats. Test the compatibility and functionality of multimedia elements in the presentation environment to avoid any technical glitches during your actual presentation.

By carefully considering these factors, you can choose the right multimedia elements that enhance your presentation’s effectiveness and engage your audience. Remember, the key is to strike a balance between informative content, compelling visuals, and appropriate interactivity to create a memorable and impactful multimedia presentation. 

What makes an effective multimedia presentation?

An effective multimedia presentation is like a good book you can’t put down or a catchy new song you hear on the radio that you can’t stop humming to all day long – it has your audience instantly engaged and wanting more. 

Gone are the days when we were limited to presentations that only featured text and basic graphics. Nowadays, using a combination of audio, video, and images can help anyone effectively communicate their message to any audience.

Prezi enables users to create attention-grabbing presentations that move their audience. You can create your own presentation from scratch or start out with a template that you can find in Prezi’s template gallery.

8 things to consider when creating a multimedia presentation

Creating a multimedia presentation can be very straightforward. It just requires some basic planning and preparation and the correct tools to implement those plans. Follow these steps when enhancing a presentation with multimedia.

What is your message?

What exactly are you presenting, and what key messages do you wish to communicate to your audience? Take time to thoroughly think through these questions before constructing your multimedia presentation.

Who is your audience? 

You must understand who exactly your audience is. After all, there is likely a huge difference between what might work best with 20-something IT specialists or a group of senior management. Are you hoping to sell a product to potential investors? Delivering a quarterly report to your bosses? Or preparing a presentation for a job interview? Be very clear about who your audience is.

Preparation is vital, and with it comes research. You can’t wait to get started creating your new multimedia presentation. And the temptation is often to begin without first investigating fantastic examples of other people’s work for ideas or not taking advantage of Prezi’s awesome customizable presentations that are freely available to you, the user. Simply head over to Prezi’s Gallery and get inspired!

Create your content outline

What content do you wish to include in your presentation? Once you have decided, it’s time to create a content outline for your multimedia presentation. You can begin building the structure of your presentation by splitting your topic into separate ideas that run in a clear, logical sequence. If you want to learn more about how to create an effective presentation structure, watch the following video:

Decide which visualization mediums work best 

There are literally dozens of visualization mediums to choose from. The hard part sometimes is deciding which of these works best for you. Options include GIFs, short animation clips, audio clips, TED Talk video clips – the list goes on and on. The great news is that you can easily integrate all of these elements into your Prezi presentation. What’s more, Prezi has an extensive library of different multimedia elements like GIFs, stickers, images, icons, and more that you can pick and choose while creating your presentation.

Utilize templates

You might start entirely from scratch, building the presentation from the bottom up, which is great if you already have a clear idea in your mind. However, if you’re still trying to figure out what you want the end result to look like or want to spend less time on presentation design, explore the numerous tried and tested templates available on Prezi. You’ll discover various templates that are great for multimedia presentations.

It’s time to add your multimedia 

Don’t overdo the types of multimedia content you use in your presentation. Why? Because using too many different kinds can feel overwhelming and a little too ‘show offish’. Focus on 2-4 types of content that will work best with your target audience. Try to hit that balance between simplicity and style. If you are using video or animation, use it occasionally.

If you need to present online, take advantage of Prezi Video’s option to share your content next to you on-screen during your presentation. This will engage your audience and keep them hooked throughout your multimedia presentation even online.

Review and analyze your work

Your multimedia presentation is ready. Or is it? Invest some time reviewing your presentation. Is it clearly structured and cohesive? Do the multimedia elements you have added achieve what you wanted them to achieve? Be honest with yourself and trust your intuition. If something doesn’t feel right with your presentation, don’t be afraid to make changes! 

Best practices for delivering a multimedia presentation

Delivering a multimedia presentation requires careful planning and execution to effectively engage and captivate your audience. Follow these best practices to ensure that you leave a lasting impression on your audience.

Know your material

Familiarize yourself with the content of your presentation to make sure you can confidently deliver it without relying too heavily on notes. Thoroughly understand the key points, supporting evidence, and transitions between different sections. This will enable you to maintain a natural flow and deliver a confident presentation. Also, consider using Presenter Notes . They serve as a reminder of important talking points and additional information during your presentation. Only visible to you, the presenter, the notes remain hidden from the audience. This allows you to effectively communicate your points without any interruptions.

Practice timing

Time your presentation to ensure it fits within the allocated time frame. Practice transitions between different multimedia elements, such as slides, videos, and interactive features, to maintain a smooth flow. Keep in mind that pacing is crucial, so allocate sufficient time for each part of your presentation while maintaining an engaging pace.

Use visual aids strategically

Visual aids are a powerful tool for conveying information and enhancing understanding. However, it’s essential to use them strategically to support and highlight your message, rather than distract from it. Use visuals sparingly and ensure they’re clear, visually appealing, and easy to understand. Avoid cluttered slides and prioritize concise and impactful visuals that reinforce your key points. If you want to learn more about good presentation design practices when it comes to adding visual content, watch the following video on the topic: 

Speak clearly and confidently

Effective communication is key to delivering a memorable presentation. Project your voice to ensure everyone in the audience can hear you clearly. Maintain eye contact with your audience to establish a connection and demonstrate confidence. Speak with clarity and conviction, emphasizing key points and using appropriate pauses for emphasis. A confident and engaging delivery will help your audience connect with your message.

Incorporate storytelling techniques

Storytelling is a powerful way to engage and captivate your audience. Incorporate storytelling techniques to create a narrative structure for your presentation. Begin with a compelling introduction that sets the stage and grabs attention. Use storytelling elements such as anecdotes, examples, and personal experiences to illustrate your points and make the content relatable and memorable. A well-crafted story can evoke emotions and leave a lasting impact on your audience.

Practice with technology

Familiarize yourself with the multimedia tools and technology you will be using during the presentation. In particular, get to know the endless features and capabilities of Prezi, the powerful multimedia presentation tool. Take the time to explore its features and understand how it can enhance your presentation. Familiarize yourself with the different templates, transitions, and interactive elements available. By mastering Prezi, you’ll be able to create attention-grabbing presentations that move.

Adapt to the audience

Tailor your presentation to resonate with your specific audience. Consider their demographics, interests, and background when delivering your content. Use language that is accessible and appropriate for your audience, avoiding jargon or technical terms that may be unfamiliar. Incorporate relevant examples and references that relate to their experiences. By adapting your presentation to their needs and preferences, you can create a stronger connection and enhance their overall engagement.

Engage the audience

Use interactive features to involve your audience and make the presentation more engaging. Incorporate audience polling, where participants can vote or provide feedback on specific questions or topics. Additionally, include dedicated Q&A sessions to encourage active participation and address any queries or concerns. Engaging the audience in this way promotes interaction and makes your presentation more dynamic. 

Ask for feedback

You can practice your presentation in front of people to get honest feedback. This way you can make any changes or work on specific areas that may need tweaking before the real thing. After your real presentation, you may even want to seek feedback from your audience to gather insights on what worked well and areas for improvement.

Remember, a well-delivered multimedia presentation is a combination of interesting content, effective visuals, and confident delivery. By following these best practices, you can create an engaging experience for everyone in the room.

How to engage your audience with interactive multimedia presentations

In addition to the essential components and best practices we’ve discussed, incorporating interactive elements can take your multimedia presentations to the next level. By engaging your audience in an interactive experience, you can captivate their attention and create a memorable presentation. Let’s explore some strategies for incorporating interactivity into your multimedia presentations:

Interactive charts

Instead of static images, use interactive charts to convey data and complex information. Allow your audience to explore different data points, toggle between visualizations, and interact with the content. This hands-on approach enhances understanding and engagement.

Virtual Reality (VR) and Augmented Reality (AR) 

If applicable, consider incorporating VR or AR elements into your multimedia presentations. These technologies provide immersive experiences that can transport your audience to different environments or allow them to interact with virtual objects. VR and AR can be particularly effective in fields such as architecture, education, and product demonstrations.

Gamification

Introduce gamification elements to make your presentation more interactive and enjoyable. Create quizzes, challenges, or interactive scenarios that require audience participation. Offer rewards or incentives for active engagement, such as badges or prizes.

Collaborative activities

Foster collaboration among your audience by including interactive activities. For example, you can divide your audience into small groups or pairs and provide specific tasks or discussions related to your presentation topic. Encourage participants to share their insights or findings with the larger group afterward.

Live demonstrations

If possible, incorporate live demonstrations of software, tools, or processes directly into your presentation. Showcasing practical examples in real-time can enhance understanding and engage the audience through active participation.

Remember, interactivity should align with your presentation goals and content. Incorporate interactive elements strategically to support your message and keep your audience engaged throughout the presentation. Prezi offers various interactive features and templates to help you create dynamic and immersive multimedia presentations.

By embracing interactivity, you can transform your multimedia presentations into memorable experiences that leave a lasting impact on your audience.

Common concerns with multimedia presentations

People often share some common concerns when diving into multimedia presentations. Here are a few of those concerns and simple solutions to tackle them:

Technical glitches

• Worry: Fear of technical issues derailing your presentation.
• Solution: Always have a backup plan in case technology decides to be temperamental. Test your setup beforehand to avoid unexpected surprises.

Media overload

• Worry: The fear of overwhelming your audience with too much media.
• Solution: Strike a balance by using multimedia elements strategically. Less can often be more when it comes to engaging your audience effectively.

The evolution of multimedia tools

The world of multimedia presentation tools has seen quite a transformation over the years, making the process more user-friendly and accessible than ever before. Platforms like Prezi are at the forefront of this evolution, continuously updating and improving the presentation creation process. With intuitive interfaces and a wide range of creative options at your fingertips, multimedia tools have truly democratized the art of multimedia presentations. Whether you’re a seasoned professional or a newcomer to the presentation scene, the evolution of multimedia tools has made it easier than ever to craft the perfect presentation.

Multimedia presentation examples 

Your audience will immediately lose interest if all you offer them is a traditional slide deck. Instead, take advantage of Prezi’s Gallery and get inspired by dynamic, interactive, and engaging presentations that include various multimedia elements.

Below are a few examples of attention-grabbing and creative multimedia presentations that you can get inspired by or even reuse as templates for your own presentation topic.

Summer Plans presentation

The summer plans presentation inspires and captivates. The template is perfect for delivering a story, sharing an experience, or presenting a plan. It features multiple media elements, such as animations, images, and data visualizations. 

Why Leaders Need to Get Out of Their Own Way presentation

This presentation grabs our attention with its visually appealing design and strategic use of visuals. The simple yet engaging layout divides the presentation into four parts, creating a well-defined structure that is easy to follow. You can reuse this presentation as a template for delivering a topic that you need to unpack in a certain order. 

Corporate Social Responsibility presentation

This multimedia presentation engages and captivates with animations, images, icons, and more. As a template, it’s perfect for creating and delivering informative presentations, where you need to dive into the details of certain topics.

Earth Day presentation

The Earth Day presentation is a great example of how one can create a timeline presentation with Prezi. It includes various media elements that make this multimedia presentation highly engaging and informative.

Future-proofing your presentations

To make sure your multimedia presentations stay useful and up-to-date in the long run, here are some straightforward tips:

Pick the right formats

• Use common file types like PDF, MP4, and JPEG since they’re likely to stay usable in the future.

Keep things fresh

• Don’t let your content get old. Update it regularly with new information and visuals to keep it interesting and relevant.

Fit different screens

• Make your multimedia presentations so they can work on big screens and small devices like phones or tablets.

Try new tech

• Keep an eye on new technologies like virtual reality and interactive features. They can make your presentations more exciting and modern.

Listen to your audience

• Pay attention to what your audience likes and dislikes. Their feedback can help you improve your multimedia presentations and keep them interesting.

With these easy steps, you can make sure your multimedia presentations will still be great in the future!

Create attention-grabbing multimedia presentations with Prezi

In conclusion, crafting a well-executed multimedia presentation is crucial for achieving success in delivering presentations. This article has explored the key components involved in creating compelling multimedia presentations and provided insights on how to assemble these elements effectively. By considering the importance of content structure, visual design, and engaging storytelling techniques, presenters can capture their audience’s attention and leave a lasting impact. Furthermore, leveraging Prezi’s features can enhance multimedia presentations, making them more dynamic and interactive. By incorporating these strategies and utilizing the right tools, presenters can elevate their presentations to a new level and increase their chances of achieving their desired outcomes. Ultimately, mastering the art of multimedia presentations opens up opportunities for effective communication and successful presentations in various professional and academic settings.

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What is the Difference between a Presentation and a Slide?

By: Author Shrot Katewa

People often use the terms “Presentation” and “Slide” interchangeably. But, do these terms mean one and the same thing? If not, what exactly is the difference between a Presentation and a Slide?

The main difference between a presentation and a slide is that a slide is just a single page of a presentation document whereas a presentation is an actual process of sharing and presenting the information present on the slides.

There are several other similar terms that are used when referring to presentations. In this article, we’ll take a look at some of these terms and clear the confusion around it!

Difference between a Presentation and a Slide?

Hopefully, you have already understood the main difference between a presentation and a slide. Let’s look at the two in further detail, and understand the nuances.

What is a Slide?

A slide, as we may have already understood, is a single page of a presentation.

In the above image, as you may notice, all the individual pages that we get within a presentation is referred to as “ Slides “. You may even notice the numbers on the top left corner of each slide in the normal view much like the page numbers on a word document.

These numbers indicate the slide number within a particular presentation file. Even though they indicate the slide number, these are not visible when giving the presentation in the slide show mode (we’ll talk about slide show a bit later in the article).

In order to create a presentation file, you’ll be required to work on each individual slides.

However, many people tend to make this one big mistake! That is, creating slides by writing content as though they would on a page of a word document. One needs to keep in mind that creating a slide is not just about putting a bunch of words together, rather sharing it in a visually appealing and engaging manner with the audience.

Creating a beautiful slide is an art in itself, and it takes skills and an eye for design to create an aesthetically pleasing slide.

What is a Presentation?

A presentation is a means of communication. It is the process of sharing the information present on the slides! A presentation can also take the form of a demonstration of a product, design, or ideas!

A presentation differs from a slide from the fact that the person giving a presentation ideally uses the slide as a base to build upon the points he/she wants to communicate with the audience.

It is quite common to use slides while giving a presentation in today’s modern world. That said, a presentation goes beyond even having any slides! What I mean is that a presentation can be given even without having any slides.

While a single slide can also be construed as a presentation in a scenario when while giving the presentation, the presenter uses just 1 slide. Although, this is an extremely rare occurrence!

It is important to note that some people are really good at creating an aesthetically pleasing slide, while others are great at presenting or sharing the information present on a slide!

Both of the aforementioned activities require a different set of skills. It is quite common to hire or outsource the activity of creating the slides in order to deliver a successful presentation.

Difference between Slide and Slideshow?

Now that we’ve understood the difference between a slide and a presentation, let’s compare another term that people often get confused with – slide vs. slideshow

While a slide is a single page of the presentation document, a slide show is when multiple slides are put together for the purpose of supplementing the presentation to be delivered.

In a nutshell, when a series of slides, usually comprising of images, are displayed using an electronic display device such as a projector screen, it is known as a slide show.

A slide show can also have some background music (an example would be a slide show given at a friend’s wedding). A slide show may either be controlled (for example when giving a presentation), or it may run in a loop (for example in a company booth at a business conference).

Difference between a Slide and Slide Deck?

Another term that you may hear a lot is a “Slide Deck”. It may also be used in combination with other words such as “Pitch Deck” or a “Presentation Deck”. So, let’s understand what it means.

A slide deck is basically a group of slides together used for giving a presentation.

While this may feel similar in meaning to a slide show, the only major difference is its history!

The term slide deck evolved from the olden days when physical slides were used to give a presentation.

Each slide would have a particular piece of information (just as it does today), and all these slides were physically stacked together in the particular desired order to form a deck; much like a deck of cards.

This was done to ensure that the order of the slides doesn’t get changed. This made the term “Slide Deck” synonymous with a presentation.

Today, with the advent of technology, one cannot imaging using physical slides to give a presentation! Just like the technology for presentations, the terminology also changed from Slide Deck to Slide Show. However, the core principle remains the same.

Difference between PowerPoint and Presentation?

Another pair of terms that people highly used interchangeably is PowerPoint and Presentation. So far, we’ve already understood the terms slide, slide show, slide deck and presentation. So, how does the term PowerPoint fit in this?

PowerPoint is a presentation design software owned and provided by Microsoft to its customers as part of its Office Suite. There are several versions of Microsoft PowerPoint. The software is usually updated with new features in its newest release version.

PowerPoint was first launched by a software company “Forethought Inc.”. The software was initially designed to work only on Macintosh computers only. However, in it’s first major acquisition, Microsoft bought PowerPoint and was first brought to the market in 1990 for Windows.

The software became so popular with the users that a presentation is often referred to as “PowerPoint” or “PPT” (which is the file extension of the PowerPoint files).

So, the key difference between PowerPoint and Presentation is that PowerPoint is basically a tool or software to create digital presentations. A presentation can be given with or without a PowerPoint file.

By the way, the screenshot that you saw earlier in the article that showcases the meaning of slides is from a PowerPoint file.

PowerPoint is not the only presentation design software available to the users. In fact, there are literally hundreds of tools to design a presentation. But, PowerPoint by far is the most commonly used and most successful presentation design software.

How many Slides should a Presentation have?

This is a question that haunts most people who need to give a presentation and create the deck. Is there a good number that you should restrict your slides in a presentation to?

While there is no fixed “one size fits all” approach when it comes to creating presentations and limiting the number of slides in a presentation, ensuring that your presentation doesn’t go beyond 20 slides on average !

In a research published in the Marketing Education Review on the topic of Optimizing Learning by Examining the Use of Presentation Slides , it was cited that blank stares were visible amongst audience members when listeners were overwhelmed with too many slides are text-heavy slides.

Thus, it is important to restrict our presentation to no more than 20 slides. Consider the time available at hand when giving a presentation. A 20-slide presentation can be delivered in about 30 minutes.

According to Guy Kawasaki, an angel investor who reviewed several hundreds of pitch presentations every day, is a strong evangelist of the 10 slide rule (now popularly known as the 10/20/30 rule of PowerPoint)

However, a 10-slide PowerPoint presentation may work well for an investor pitch, it may not suffice for most of the other purposes.

How to Create an Attractive PowerPoint Presentation?

Everyone wants their presentation to look attractive. After all, we all understand the importance of a good first impression !

But, when you don’t necessarily have the required skills, how then can you create an attractive presentation?

Fortunately, we wrote a detailed post on how anyone could make their presentation attractive even if they are a complete beginner! Be sure to check out the article!

7 EASY tips that ALWAYS make your PPT presentation attractive (even for beginners)

The tips shared in that article are absolute GOLD! I’m not sure why people are not giving these such simple tips to others.

If you are not comfortable using even the tips mentioned in the article, and you feel like you need some time to gain the skills, then I would recommend hiring a good design agency who will ensure that your presentation turns out to be an attractive one!

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What Are the Different Types of Bullying?

Bullying can come in many different forms

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6 Types of Bullying

• Mental Health Effects

When you think of bullying, the physically and verbally aggressive behavior that school children endure from their peers might be what immediately springs to mind. However, it's important to recognize that bully can come in many different forms. Just because it doesn't involve physical or verbal aggression doesn't mean that it doesn't count as bullying. In fact, there are actually six different kinds of bullying: physical, verbal, relational, cyber, sexual, and prejudicial.

These types of bullying often overlap. Bullies frequently use more than one form to abuse a victim. Moreover, bullying isn't limited to kids and teenagers. Adults can also be guilty of bullying, too.

At a Glance

Bullying is a common problem among school-age kids, but it can affect anyone of any age. This intentional aggressive behavior is often about intimidation and control, and it can range from overt acts of violence to more subtle forms of emotional intimidation. Being able to recognize the different forms that bullying can take, including physical, verbal, relational, cyber, sexual, and prejudicial, is important. It can take a heavy toll on victims, so spotting the signs and taking action is crucial.

What Exactly Is Bullying?

Bullying is defined as any intentional, repeated aggressive behavior directed by a perpetrator against a target in the same age group.

One of the most noteworthy components of bullying is an imbalance of power between the bully and the victim.

Sometimes, the power imbalance is obvious when, for example, a bigger, stronger kid bullies a weaker, smaller kid or when a group of people bullies a single individual. However, sometimes the power imbalance is more difficult to discern because it involves less obvious factors, such as differences in popularity, intelligence, or ability, or knowledge of the information the victim finds embarrassing.

Bullying falls into six categories, some of which are more obvious than others. They include:

• Physical bullying
• Verbal bullying
• Relational bullying

Cyberbullying

• Sexual bullying
• Prejudicial bullying

Physical Bullying

Physical bullying is the most obvious type of bullying and what many people think of when they imagine this kind of aggression .

Physical bullying involves any assault on a person's body, including hitting, kicking, tripping, or pushing. It can also extend to inappropriate hand gestures or stealing or breaking a victims' belongings.

Physical bullying is perpetrated by an individual or group of individuals who are bigger or stronger than the individual being targeted.

If a physical altercation happens between two people of similar size and strength, it's not considered physical bullying.

Studies have shown that boys are more likely to be involved in physical bullying than girls. For example, research has found that boys are more likely to be both the perpetrators and victims of physical bullying.

Some research suggests that such differences stem from gender differences in socialization. Boys are socialized to use direct aggression, whereas girls are socialized to express aggression indirectly.

Verbal Bullying

Verbal bullying involves using spoken or written words to insult or intimidate a victim. It includes name-calling, teasing, and even threats.

One study found that verbal bullying was the most common form of bullying. Boys experienced this type of bullying at a slightly higher rate than girls, and most were bullied by their own friends.

Verbal bullying isn't always easy to recognize because it often takes place when authority figures aren't around. Moreover, a bully can pass it off as good-natured ribbing between friends. As a result, it can be difficult for the victim to prove. Therefore, this form of bullying can become a long-term source of stress and anxiety.

Relational Bullying

Relational bullying, which is also referred to as relational aggression or social bullying, involves actions intended to harm a victim's reputation or relationships. It can include embarrassing the victim in public, spreading rumors, purposely leaving them out of social situations, or ostracizing them from a group.

Unlike more overt types of bullying, it is especially sly and insidious because it involves social manipulation.

Relational bullying is often associated with so-called "mean girls." However, while research has shown girls are more often the victims of relational bullying than boys, both boys are more likely to be perpetrators of this type of bullying.

On the other hand, studies suggest that girls who engage in relational bullying have worse adjustment problems , including issues maintaining fulfilling and positive relationships.

Relational bullying can lead to isolation , loneliness , depression, and social anxiety. Unfortunately, research indicates that teachers, school counselors, and other educational staff tend to feel relational bullying is less serious and have less empathy for victims of relational bullying than victims of physical and verbal bullying.

This may be because the severity of relational bullying is more challenging to detect. Physical and verbal bullying results in disciplinary action toward the perpetrator around 50% of the time, whereas this response only happens 10% of the time with relational bullying

Cyberbullying is bullying that happens via electronic devices like computers, smart phones, and tablets. It can take place over text messages, social media, apps, or online forums and involves posting or sending harmful content, including messages and photos, and sharing personal information that causes humiliation.

Research by the Cyberbullying Research Center shows that 15% of 9- to 12-year-olds and 37% of 13- to 17-year-olds have experienced cyberbullying at some point in their lives.

In-person bullying is still more prevalent than cyberbullying but cyberbullying is a growing problem. Not only are perpetrators of cyberbullying less likely to be caught, but the online nature of cyberbullying can also be especially damaging to victims.

People have their devices on them all day, every day, so if they're being cyberbullied, they never get a break, even in their homes.

Similarly, targets of cyberbullying may be constantly reminded of the online bullying they've endured because, even if they block the cyberbully, others may see and share the evidence.

Sexual Bullying

Sexual bullying is online or in-person bullying that involves sexual comments or actions, including sexual jokes and name-calling, crude gestures, spreading sexual rumors, sending sexual photos or videos, and touching or grabbing someone without permission.

Sexual bullying and harassment are remarkably widespread. A 2019 study found that 81% of women and 43% of men experienced sexual harassment or assault at some point in their lifetime.

Meanwhile, sexting, sending or receiving sexually explicit messages or images between electronic devices, is becoming increasingly common.

Research shows that among kids between the ages of 11 and 17, 15% of them sent sexts and 27% received sexts; the prevalence of the behavior increases as adolescents age.

When sexts are sent without consent, such as when private nude photos or videos of an individual are widely shared among a peer group, it can lead to sexual bullying and even sexual assault .

Prejudicial Bullying

Prejudicial bullying involves online or in-person bullying based on the target's race, ethnicity, religion, or sexual orientation . It is based on stereotypes and is often a result of the belief that some people deserve to be treated with less respect than others.

Though prejudicial bullying has been studied less than other types of bullying, research indicates that ethnic and sexual minorities are more likely to be bullied than their peers.

However, ethnic minorities that attend more ethnically diverse schools experience less bullying than those in schools that are more ethnically homogenous.

How Common Is Bullying?

Bullying is widespread and can negatively impact both bullying victims and the bullies themselves. A 2019 survey by the Centers for Disease Control and Prevention (CDC) found that 19.5% of ninth through twelfth graders were bullied on school property in the 12 months prior to completing the questionnaire.

Moreover, a study by the World Health Organization (WHO) conducted in 2013 and 2014 in 42 countries in Europe and North America found that, on average, 14% of 11-year-old boys and 11% of 11-year-old girls were bullied at least twice in the previous two to three months.

Mental Health Effects of Bullying

People who are bullied can experience a plethora of short- and long-term problems , including depression and anxiety, social withdrawal , substance abuse, difficulties at school or work such as underachieving and poor attendance, and even suicide .

In addition, children who are targets of bullying may become victims or perpetrators of violence later in life. Meanwhile, those who bully others are more likely to get into fights and vandalize property, abuse drugs and alcohol, have criminal convictions in adulthood , and abuse their romantic partners and children .

Even people who simply observe bullying can experience issues, including mental health difficulties and increased substance use.

Bullying can have lasting mental health effects, which is why it's so important to recognize it and address it as soon as possible. While physical and verbal bullying are the most recognizable forms, other types are also common and often occur together. Relational, cyber, sexual, and prejudicial bullying are other types of bullying that are sometimes less readily apparent (but just as damaging).

If you are having suicidal thoughts, contact the National Suicide Prevention Lifeline at 988 for support and assistance from a trained counselor. If you or a loved one are in immediate danger, call 911.

For more mental health resources, see our National Helpline Database .

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Arseneault L. Annual research review: The persistent and pervasive impact of being bullied in childhood and adolescence: implications for policy and practice .  Journal of Child Psychology and Psychiatry . 2018;59(4):405-421. doi:10.1111/jcpp.12841

StopBullying.gov. What is bullying ?

Armitage R. Bullying in children: impact on child health .  BMJ Paediatr Open . 2021;5(1):e000939. doi:10.1136/bmjpo-2020-000939

Elmahdy M, Maashi NA, Hakami SO, et al. Prevalence of bullying and its association with health-related quality of life among adolescents in Jazan: A cross-sectional study .  Cureus . 2022;14(8):e28522. doi:10.7759/cureus.28522

Orpinas P, McNicholas C, Nahapetyan L. Gender differences in trajectories of relational aggression perpetration and victimization from middle to high school .  Aggress Behav . 2015;41(5):401-412. doi:10.1002/ab.21563

Centifanti LCM, Fanti KA, Thomson ND, Demetriou V, Anastassiou-Hadjicharalambous X. Types of relational aggression in girls are differentiated by callous-unemotional traits, peers and parental overcontrol .  Behavioral Sciences . 2015;5(4):518-536. doi:10.3390/bs5040518

Cook EE, Nickerson AB, Werth JM, Allen KP. Service providers’ perceptions of and responses to bullying of individuals with disabilities . J Intellect Disabil . 2017;21(4):277-296. doi:10.1177/1744629516650127

Kumar VL, Goldstein MA. Cyberbullying and adolescents .  Curr Pediatr Rep . 2020;8(3):86-92. doi:10.1007/s40124-020-00217-6

Cyberbullying Research Center. Tween Cyberbullying in 2020 .

Cyberbullying Research Center. 2019 Cyberbullying Data .

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Stop Street Harassment. National studies .

Madigan S, Ly A, Rash CL, Van Ouytsel J, Temple JR. Prevalence of multiple forms of sexting behavior among youth: A systematic review and meta-analysis .  JAMA Pediatr . 2018;172(4):327-335. doi:10.1001/jamapediatrics.2017.5314

Menesini E, Salmivalli C. Bullying in schools: The state of knowledge and effective interventions .  Psychology, Health & Medicine . 2017;22(sup1):240-253. doi: 10.1080/13548506.2017.1279740

Centers for Disease Control and Prevention. YRBSS | Youth Risk Behavior Surveillance System | Data | Adolescent and School Health . Cdc.gov. 2019.

World Health Organization. Health Behaviour In School-Aged Children (HBSC) .

StopBullying.gov. Effects of Bullying .

By Cynthia Vinney, PhD Cynthia Vinney, PhD is an expert in media psychology and a published scholar whose work has been published in peer-reviewed psychology journals.

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What Is Developmental Psychology?

Conditions treated, training and certifications.

Developmental psychology is the study of how humans grow, change, and adapt across the course of their lives. Developmental psychologists research the stages of physical, emotional, social, and intellectual development from the prenatal stage through infancy, childhood, adolescence, and adulthood.

This article covers developmental psychology, including the definition, types, life stages, and how to seek treatment when necessary.

seksan Mongkhonkhamsao / Getty Images

Defining Developmental Psychology

According to the American Psychological Association (APA), developmental psychology is a branch of psychology that focuses on how human beings grow, change, adapt, and mature across various life stages. Developmental psychology is also known as human development or lifespan psychology.

In each of the life stages of developmental psychology, people generally meet certain physical, emotional, and social milestones. These are the major life stages, according to developmental psychologists:

• Prenatal development: Developmental psychologists are interested in diagnoses, such as Down syndrome, that might be noticed during the prenatal (before birth) stage. They also investigate how maternal behaviors (behaviors of the pregnant parent), such as nutrition and drug use, could affect the developing fetus.
• Early childhood: Developmental psychologists are interested in whether young children are meeting key milestones, such as walking, talking, and developing fine motor skills (coordination in the hands, fingers, and wrists). They might also be interested in a child’s attachment to their parents and other caregivers.
• Middle childhood: In this stage, children learn about the world and acquire knowledge through experimentation, questioning, and observation. They begin to develop logical and moral reasoning skills.
• Adolescence: Adolescence is a time of major strides in terms of personal development and identity formation. Teens and young adults might experiment with various identities, career choices, or areas of interest.
• Early adulthood: During early adulthood, most people are focused on preparing for the rest of their lives through a focus on education, career, and financial independence. Romantic relationships, marriage, family-building, setting down “roots,” and child-rearing are often a focus of this life stage.
• Middle adulthood: Middle-aged adults are often focused on helping the next generation, whether in their own family or their community. They are also often interested in the legacy they’ll leave behind.
• Older adulthood: In addition to physical health challenges, older people might face issues like dementia or cognitive decline (decline in thinking, remembering, and reasoning). Older adults also often need to reflect on their lives, tell their stories, and find meaning and peace within the aging process.

The Origins of Developmental Psychology

During its early development as a branch of psychology in the late 19th and early 20th centuries, developmental psychology focused on infant and child development. As the field grew, so did its focus. Today, developmental psychologists focus on all stages of the human lifespan.  

Theories of Developmental Psychology

As developmental psychology grew over time, various researchers proposed theories about how to understand the process of human development. Depending on their training, a developmental psychologist might focus on a specific theory or approach within the field. 

These are a few of the major branches of developmental psychology.

Psychosocial Developmental Theory

Building on Austrian neurologist and founder of psychoanalysis Sigmund Freud’s theory of psychosexual development , psychologist Erik Erikson proposed a lifespan theory that included eight stages of psychosocial development .

Each of the stages corresponds to both an age range and a core “crisis” (such as trust vs. mistrust in infancy) that must be resolved before someone can move on to the next.

Cognitive Developmental Theory

Swiss psychologist Jean Piaget’s theory of cognitive development focuses on how children and youth gradually become able to think logically and scientifically. Piaget proposed that cognition develops through four distinct stages of intellectual development, beginning at birth and ending at age 12.

Attachment Theory

Attachment theory , originally developed by psychoanalyst John Bowlby, establishes the importance of a supportive, steady, and loving caregiver in infant and child development. If a child doesn’t establish such a connection, or if they experience parental separation or loss, they might continue to struggle with healthy attachments as they get older.

Sociocultural Developmental Theory

While Bowlby considered the importance of the immediate family in child development, psychologist Lev Vygotsky’s sociocultural developmental theory looks at the role of society. Cultural influences and beliefs can have a profound impact on how a person views their own identity and relates to others.

Developmental psychologists can help people address developmental issues in order to reach their full potential. 

Some of the conditions a developmental psychologist might treat include:

• Learning disabilities
• Intellectual disabilities
• Developmental delays
• Motor skill delays
• Issues with social and emotional development
• Auditory processing (hearing) disorder
• Autism spectrum disorder (ASD)
• Speech and language delays
• Mental health conditions like anxiety and depression, especially related to life stages

The training required to become a developmental psychologist is similar to that in other subfields of psychology. Most developmental psychologists start with an undergraduate degree in psychology or a related field, followed by a master’s degree and a doctoral degree (PhD). 

There are many master’s, graduate certificate, and PhD programs in developmental psychology in the United States. Some focus on a certain part of a person's lifespan, such as child and adolescent development. In addition to research and teaching, graduates may participate in a practicum or internship to pursue licensing as a therapist. 

When to Seek Treatment

If you're concerned that your child is facing a developmental delay, a developmental psychologist can assess them to ensure that they are meeting their milestones. It's best to seek an assessment, diagnosis, and treatment early, so intervention can begin as soon as possible.

Examples of when to see a developmental psychologist may include:

• An infant is struggling to bond with their parents.
• A toddler is missing milestones, such as walking or developing speech.
• A school-aged child is not progressing appropriately in reading or writing.
• An adolescent is facing challenges related to social and/or emotional development.

A developmental psychologist might perform physical and/or cognitive testing to diagnose your child or refer them to another specialist, including the following:

• Physical therapist (helps people improve movement and manage pain)
• Occupational therapist (helps people adjust to everyday activities after injury, illness, or disability)
• Speech-language pathologist (treats speech, language, and social and cognitive communication)
• Psychotherapist (uses talk therapy to treat mental health conditions)
• Neurologist (medical doctor who treats disorders of the brain, spinal cord, and nerves)
• Psychiatrist (medical doctor specializing in mental health conditions)

A developmental psychologist will also likely ask you and your child questions about issues in areas of their life such as friends, behavior, or school performance.

In addition to working with infants and children, developmental psychologists can also help people at any stage of life. In particular, many older adults benefit from working with a developmental psychologist if they're experiencing symptoms of dementia, ill health, or cognitive decline.

Developmental psychology is the study of how human beings grow and change throughout their lives. Many developmental psychologists focus on the intellectual, social, emotional, and physical development of infants, children, and adolescents. Others treat and assess people of all ages. 

Developmental psychologists can treat issues such as developmental delays, intellectual disabilities, learning disabilities, speech and language delays, motor skill delays, dementia, anxiety, depression, auditory processing disorder, autism spectrum disorder, and more. They also make referrals to other specialists, such as physical therapists, psychiatrists, and speech-language pathologists. 

American Psychological Association. Developmental psychology .

Maryville University. What is human development and why is it important ?

American Psychological Association. Developmental psychology studies human development across the lifespan .

Oklahoma State University Library.  Social development: Erikson’s eight psychosocial crises .

Oklahoma State University Library. Cognitive development: the theory of Jean Piaget .

University of Illinois Psychology Department Labs. Adult attachment theory and research .

Oklahoma State University Library. Social theories of learning .

Centers for Disease Control and Prevention.  Healthy habits: child development .

Centers for Disease Control and Prevention. CDC's developmental milestones .

By Laura Dorwart Dr. Dorwart has a Ph.D. from UC San Diego and is a health journalist interested in mental health, pregnancy, and disability rights.

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What is geolocation? Explaining how geolocation data works

• Cameron Hashemi-Pour, Site Editor

Geolocation technology identifies physical locations of devices and individuals based on information such as geographic coordinates and Internet Protocol (IP) addresses. The term isn't used a lot, but it has become more commonplace. Most tech users rely on geolocation technology even if they don't realize it.

Devices connected to the internet use geolocation data to provide smarter, more personalized navigation. The technology comes with drawbacks, including privacy issues and the potential misuse of personal information. Nevertheless, it has pragmatic and practical uses in various industries and for consumers, making it nearly ubiquitous.

Geolocation data is typically collected by various entities, including internet service providers, mobile app developers, governments, law enforcement and advertisers. With accurate geolocation data, a brand can target advertising to specific customers, and app developers can build better navigational apps for mobile devices.

How geolocation works

Internet-connected devices, such as smartphones, laptops, tablets, smart cars, internet of things (IoT) sensors and smart watches, are conducive to sending geolocation data to entities that require it. These devices are assigned IP addresses for identification purposes. They can also have built-in Global Positioning System ( GPS ) receivers so satellite technology can track their physical locations.

An internet connection isn't needed for GPS-enabled devices because they use satellite signals to determine location. However, all other geolocation methods require an internet connection, such through Wi-Fi or a cellular network.

The process involved in geolocation data collection involves these key steps:

• Collection. A device collects raw data about its location from multiple sources. It does this by sending GPS signals, Wi-Fi pings and cellular data exchanges and then seeing how long it takes to get a response back.
• Transmission. The raw data is transmitted to the central server or cloud infrastructure that operates a geolocation app or service through different communications protocols, such as GPS or cell networks.
• Triangulation. Using this raw data, the device determines its location by measuring its distance from multiple cell towers, Wi-Fi access points or satellites.
• Processing. Algorithms process the raw data to produce accurate location data.

Geolocation data collection methods

The most common geolocation methods for accessing data sources include the following:

• GPS. GPS pinpoints a device's location based on latitude and longitude coordinates. It only works for devices with built-in GPS sensors.
• Network connection. Cell phones and other internet-connected devices can be located wirelessly through a connection to a cell tower or Wi-Fi network.
• Combined GPS and cell towers. If a device has both a built-in GPS sensor and a cell connection, a combined approach to the location of a device is more reliable because the cellular connection can take over in geographical locations when the GPS signal is weak.
• Bluetooth beacons. Bluetooth -enabled beacons are small pieces of hardware capable of transmitting data via radio waves. They are placed in different locations so devices can determine their distance from them. However, this is proximity-based and doesn't work over long distances.
• IP addresses. These long numerical sequences are used as unique identifiers. Since no two IP addresses are the same, IP geolocation is a convenient way to identify the location of specific devices.

Why should businesses care about geolocation data?

Geolocation isn't limited to navigation on mobile phones. It has many practical uses across various industries. At the enterprise level, geolocation data assists in many different tasks:

• Sales and marketing efforts. Business analytics applications use location data about customers and website or social media visitors to reach them with offers and sales pitches that consider where they physically are.
• Fraud detection. Geolocation data is a useful component in fraud prevention. A user can pair a device, such as a smartphone, with a specific form of payment, such as a credit card. If a malicious actor attempts to use this card with a different device, geolocation data is used to determine that the device doesn't belong to the user.
• Increasing efficiency. Geolocation data lets logistics and delivery companies do real-time tracking. It's one of multiple factors involved in optimizing routes to deliver goods and location-based services faster and more efficiently to customers.
• Real-time fleet and vehicle safety. Geolocation data not only tracks individual vehicles and fleets of vehicles but also assists with real-time incident management to enhance their safety. A cargo ship experiencing a malfunction at sea, for instance, can provide GPS coordinates to a repair team, allowing them to offer help much more quickly.
• Connected devices. IoT and industrial IoT devices can be implemented in various industries. Depending on how far assets are placed from each other, these devices can rely on geolocation data to transmit important data, such as performance data.

Geolocation use cases and examples

Industries where geolocation plays an important role include the following:

• Finance. Device data coupled with payment methods facilitates fraud detection in finance and banking. Users can be immediately notified when unauthorized devices from different locations use their payment methods.
• Logistics. Route optimization and incident management in supply chains require precise geolocation data. With this information, any impediments to delivering goods and services can be addressed faster and more easily. For example, a trucking company might have vehicles break down, creating supply chain issues. With geolocation data, dispatchers can quickly locate a truck and send a repair team to fix it.
• Retail. Geolocation lets businesses use the geographic locations of their customers to tailor their marketing strategies. This is especially important in e-commerce where customers are scattered nationally or even globally. An online retailer, such as Amazon, relies on this data for clues about and insight into a customer's preferences.
• Health services. Health providers can use geolocation data to improve their emergency services and reach patients faster. For example, accurate location data lets emergency medical teams reach patients with critical health issues faster.
• Architecture and construction. Geolocation data makes it easier to identify building sites and equipment. While radio frequency identification tags are useful for tracking nearby assets used in construction, geolocation provides a broader scope of location information when sites, personnel and materials required are in different locations covering long distances. For instance, a construction firm contracted to build multiple locations of a business in a municipal or regional area can use geolocation data to better coordinate the movement of equipment needed at different sites.

Geolocation accuracy and limitations

Multiple factors determine the accuracy of a device's geolocation capabilities. These include the following:

• Device type. The device being used can affect geolocation accuracy. For example, mobile devices typically provide more accurate geolocation readings than stationary ones. This is because mobile devices usually have built-in GPS sensors and more constant cellular or Wi-Fi connectivity. Desktops, on the other hand, have Wi-Fi on less frequently and lack triangulation.
• Data collection method. The various data collection methods aren't equal in accuracy. For instance, IP geolocation is typically less accurate than network connections.
• Surrounding environment. Urban environments typically have many more nearby cell towers and Wi-Fi access points than rural areas, therefore enhancing accuracy. With GPS signals, physical buildings, obstructions and weather conditions can be a problem. GPS is often combined with cell technology to counterbalance weak GPS signals. GPS can also be combined with Wi-Fi, cellular and Bluetooth to enhance location accuracy.

Geolocation privacy issues

Geolocation data is often considered sensitive personal information that, in the wrong hands, could put a person or property at risk. Organizations handling this data must use security software tools and methods to safeguard it.

Misuse isn't limited to malicious actors. The organizations that collect this data can also handle it improperly or fail to be transparent about how they plan to use the data. Transparency issues arise when organizations that collect and process geolocation data don't tell customers or clients upfront how they plan to use the data. Various data privacy regulations, such as the European Union's General Data Protection Regulation, require transparency and consent.

Privacy issues also occur when organizations share geolocation data with third parties to improve geolocation services or for other purposes. For example, a person might give their bank permission to use real-time geolocation data to help locate nearby ATMs or bank branches on their cell phone as they move around a city. However, if the bank then sends that information to a third party, that vendor might use it for marketing and advertising in ways the customer finds intrusive and wrong.

Many people don't consider the collection of macro information on the country, state or even city they're located in as raising privacy issues. Problems happen when street-level data and home addresses are collected. This can be deemed sensitive location information depending on the jurisdiction. In the U.S., different states determine what is acceptable to track when individuals use mobile devices.

How to mitigate risks associated with geolocation

There are various ways to mitigate the security and privacy risks of geolocation data collection technology. These methods can also empower executives and employees alike to be cognizant of geolocation risks in their personal lives outside work. They include the following:

• Develop internal policies. An organization can craft detailed policies around privacy and security that dictate the terms for allowing geolocation data and determine acceptable use. Those writing them must be aware of global, federal, state and local privacy laws that affect them. And compliance is key when implementing these policies.
• Implement controls. Appropriate controls should be mandated for all employees. These include setting and configuring apps to limit geolocational data and implementing security measures such as access control and encryption to protect an organization's private data.
• Data classification. To further protect sensitive information , an organization can develop a system for classifying geolocation data as either safe or threatening to privacy and security.
• Training employees. Training programs increase employees' awareness of how devices and apps administered through their organizations use geolocation data and pose possible risks.
• Transparency. An organization's policies should make clear to customers and clients exactly how geolocation data is collected, processed and used. Employees must also understand what data is collected and how it's used to ensure they comply with applicable laws and regulations.

Spatial analysis and geolocation have some commonalities. Spatial analysis is the use of data that references a specific geographical area or location. Explore how spatial analysis is used for deeper insights from location data .

Continue Reading About What is geolocation? Explaining how geolocation data works

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