what is research proposal simple definition

What (Exactly) Is A Research Proposal?

By: Derek Jansen (MBA) | Reviewed By: Dr Eunice Rautenbach | June 2020 (Updated April 2023)

Overview: Research Proposal Basics

• What a research proposal is
• What a research proposal needs to cover
• How to structure your research proposal
• Example /sample proposals
• Proposal writing FAQs
• Key takeaways & additional resources

What is a research proposal?

Simply put, a research proposal is a structured, formal document that explains what you plan to research (your research topic), why it’s worth researching (your justification), and how  you plan to investigate it (your methodology). 

The purpose of the research proposal (its job, so to speak) is to convince  your research supervisor, committee or university that your research is  suitable  (for the requirements of the degree program) and  manageable  (given the time and resource constraints you will face). 

The most important word here is “ convince ” – in other words, your research proposal needs to  sell  your research idea (to whoever is going to approve it). If it doesn’t convince them (of its suitability and manageability), you’ll need to revise and resubmit . This will cost you valuable time, which will either delay the start of your research or eat into its time allowance (which is bad news). 

What goes into a research proposal?

A good dissertation or thesis proposal needs to cover the “ what “, “ why ” and” how ” of the proposed study. Let’s look at each of these attributes in a little more detail:

Your proposal needs to clearly articulate your research topic . This needs to be specific and unambiguous . Your research topic should make it clear exactly what you plan to research and in what context. Here’s an example of a well-articulated research topic:

An investigation into the factors which impact female Generation Y consumer’s likelihood to promote a specific makeup brand to their peers: a British context

As you can see, this topic is extremely clear. From this one line we can see exactly:

• What’s being investigated – factors that make people promote or advocate for a brand of a specific makeup brand
• Who it involves – female Gen-Y consumers
• In what context – the United Kingdom

Need a helping hand?

As we touched on earlier, it’s not good enough to simply propose a research topic – you need to justify why your topic is original . In other words, what makes it  unique ? What gap in the current literature does it fill? If it’s simply a rehash of the existing research, it’s probably not going to get approval – it needs to be fresh.

But,  originality  alone is not enough. Once you’ve ticked that box, you also need to justify why your proposed topic is  important . In other words, what value will it add to the world if you achieve your research aims?

As an example, let’s look at the sample research topic we mentioned earlier (factors impacting brand advocacy). In this case, if the research could uncover relevant factors, these findings would be very useful to marketers in the cosmetics industry, and would, therefore, have commercial value . That is a clear justification for the research.

So, when you’re crafting your research proposal, remember that it’s not enough for a topic to simply be unique. It needs to be useful and value-creating – and you need to convey that value in your proposal. If you’re struggling to find a research topic that makes the cut, watch  our video covering how to find a research topic .

It’s all good and well to have a great topic that’s original and valuable, but you’re not going to convince anyone to approve it without discussing the practicalities – in other words:

• How will you actually undertake your research (i.e., your methodology)?
• Is your research methodology appropriate given your research aims?
• Is your approach manageable given your constraints (time, money, etc.)?

While it’s generally not expected that you’ll have a fully fleshed-out methodology at the proposal stage, you’ll likely still need to provide a high-level overview of your research methodology . Here are some important questions you’ll need to address in your research proposal:

• Will you take a qualitative , quantitative or mixed -method approach?
• What sampling strategy will you adopt?
• How will you collect your data (e.g., interviews , surveys, etc)?
• How will you analyse your data (e.g., descriptive and inferential statistics , content analysis, discourse analysis, etc, .)?
• What potential limitations will your methodology carry?

So, be sure to give some thought to the practicalities of your research and have at least a basic methodological plan before you start writing up your proposal. If this all sounds rather intimidating, the video below provides a good introduction to research methodology and the key choices you’ll need to make.

How To Structure A Research Proposal

Now that we’ve covered the key points that need to be addressed in a proposal, you may be wondering, “ But how is a research proposal structured? “.

While the exact structure and format required for a research proposal differs from university to university, there are four “essential ingredients” that commonly make up the structure of a research proposal:

• A rich introduction and background to the proposed research
• An initial literature review covering the existing research
• An overview of the proposed research methodology
• A discussion regarding the practicalities (project plans, timelines, etc.)

In the video below, we unpack each of these four sections, step by step.

Research Proposal Examples/Samples

In the video below, we provide a detailed walkthrough of two successful research proposals (Master’s and PhD-level), as well as our popular free proposal template.

Proposal Writing FAQs

How long should a research proposal be.

This varies tremendously, depending on the university, the field of study (e.g., social sciences vs natural sciences), and the level of the degree (e.g. undergraduate, Masters or PhD) – so it’s always best to check with your university what their specific requirements are before you start planning your proposal.

As a rough guide, a formal research proposal at Masters-level often ranges between 2000-3000 words, while a PhD-level proposal can be far more detailed, ranging from 5000-8000 words. In some cases, a rough outline of the topic is all that’s needed, while in other cases, universities expect a very detailed proposal that essentially forms the first three chapters of the dissertation or thesis.

The takeaway – be sure to check with your institution before you start writing.

How do I choose a topic for my research proposal?

Finding a good research topic is a process that involves multiple steps. We cover the topic ideation process in this video post.

How do I write a literature review for my proposal?

While you typically won’t need a comprehensive literature review at the proposal stage, you still need to demonstrate that you’re familiar with the key literature and are able to synthesise it. We explain the literature review process here.

How do I create a timeline and budget for my proposal?

We explain how to craft a project plan/timeline and budget in Research Proposal Bootcamp .

Which referencing format should I use in my research proposal?

The expectations and requirements regarding formatting and referencing vary from institution to institution. Therefore, you’ll need to check this information with your university.

What common proposal writing mistakes do I need to look out for?

We’ve create a video post about some of the most common mistakes students make when writing a proposal – you can access that here . If you’re short on time, here’s a quick summary:

• The research topic is too broad (or just poorly articulated).
• The research aims, objectives and questions don’t align.
• The research topic is not well justified.
• The study has a weak theoretical foundation.
• The research design is not well articulated well enough.
• Poor writing and sloppy presentation.
• Poor project planning and risk management.
• Not following the university’s specific criteria.

Key Takeaways & Additional Resources

As you write up your research proposal, remember the all-important core purpose:  to convince . Your research proposal needs to sell your study in terms of suitability and viability. So, focus on crafting a convincing narrative to ensure a strong proposal.

At the same time, pay close attention to your university’s requirements. While we’ve covered the essentials here, every institution has its own set of expectations and it’s essential that you follow these to maximise your chances of approval.

By the way, we’ve got plenty more resources to help you fast-track your research proposal. Here are some of our most popular resources to get you started:

• Proposal Writing 101 : A Introductory Webinar
• Research Proposal Bootcamp : The Ultimate Online Course
• Template : A basic template to help you craft your proposal

If you’re looking for 1-on-1 support with your research proposal, be sure to check out our private coaching service , where we hold your hand through the proposal development process (and the entire research journey), step by step.

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52 Comments

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You’re most welcome. We don’t have any research proposals that we can share (the students own the intellectual property), but you might find our research proposal template useful: https://gradcoach.com/research-proposal-template/

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• How to Write a Research Proposal | Examples & Templates

How to Write a Research Proposal | Examples & Templates

Published on October 12, 2022 by Shona McCombes and Tegan George. Revised on September 5, 2024.

A research proposal describes what you will investigate, why it’s important, and how you will conduct your research.

The format of a research proposal varies between fields, but most proposals will contain at least these elements:

Introduction

Literature review.

• Research design

Reference list

While the sections may vary, the overall objective is always the same. A research proposal serves as a blueprint and guide for your research plan, helping you get organized and feel confident in the path forward you choose to take.

Table of contents

Research proposal purpose, research proposal examples, research design and methods, contribution to knowledge, research schedule, other interesting articles, frequently asked questions about research proposals.

Academics often have to write research proposals to get funding for their projects. As a student, you might have to write a research proposal as part of a grad school application , or prior to starting your thesis or dissertation .

In addition to helping you figure out what your research can look like, a proposal can also serve to demonstrate why your project is worth pursuing to a funder, educational institution, or supervisor.

Research proposal length

The length of a research proposal can vary quite a bit. A bachelor’s or master’s thesis proposal can be just a few pages, while proposals for PhD dissertations or research funding are usually much longer and more detailed. Your supervisor can help you determine the best length for your work.

One trick to get started is to think of your proposal’s structure as a shorter version of your thesis or dissertation , only without the results , conclusion and discussion sections.

Download our research proposal template

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Writing a research proposal can be quite challenging, but a good starting point could be to look at some examples. We’ve included a few for you below.

• Example research proposal #1: “A Conceptual Framework for Scheduling Constraint Management”
• Example research proposal #2: “Medical Students as Mediators of Change in Tobacco Use”

Like your dissertation or thesis, the proposal will usually have a title page that includes:

• The proposed title of your project
• Your supervisor’s name
• Your institution and department

The first part of your proposal is the initial pitch for your project. Make sure it succinctly explains what you want to do and why.

Your introduction should:

• Introduce your topic
• Give necessary background and context
• Outline your  problem statement  and research questions

To guide your introduction , include information about:

• Who could have an interest in the topic (e.g., scientists, policymakers)
• How much is already known about the topic
• What is missing from this current knowledge
• What new insights your research will contribute
• Why you believe this research is worth doing

As you get started, it’s important to demonstrate that you’re familiar with the most important research on your topic. A strong literature review  shows your reader that your project has a solid foundation in existing knowledge or theory. It also shows that you’re not simply repeating what other people have already done or said, but rather using existing research as a jumping-off point for your own.

In this section, share exactly how your project will contribute to ongoing conversations in the field by:

• Comparing and contrasting the main theories, methods, and debates
• Examining the strengths and weaknesses of different approaches
• Explaining how will you build on, challenge, or synthesize prior scholarship

Following the literature review, restate your main  objectives . This brings the focus back to your own project. Next, your research design or methodology section will describe your overall approach, and the practical steps you will take to answer your research questions.

To finish your proposal on a strong note, explore the potential implications of your research for your field. Emphasize again what you aim to contribute and why it matters.

For example, your results might have implications for:

• Improving best practices
• Informing policymaking decisions
• Strengthening a theory or model
• Challenging popular or scientific beliefs
• Creating a basis for future research

Last but not least, your research proposal must include correct citations for every source you have used, compiled in a reference list . To create citations quickly and easily, you can use our free APA citation generator .

Some institutions or funders require a detailed timeline of the project, asking you to forecast what you will do at each stage and how long it may take. While not always required, be sure to check the requirements of your project.

Here’s an example schedule to help you get started. You can also download a template at the button below.

Download our research schedule template

If you are applying for research funding, chances are you will have to include a detailed budget. This shows your estimates of how much each part of your project will cost.

Make sure to check what type of costs the funding body will agree to cover. For each item, include:

• Cost : exactly how much money do you need?
• Justification : why is this cost necessary to complete the research?
• Source : how did you calculate the amount?

To determine your budget, think about:

• Travel costs : do you need to go somewhere to collect your data? How will you get there, and how much time will you need? What will you do there (e.g., interviews, archival research)?
• Materials : do you need access to any tools or technologies?
• Help : do you need to hire any research assistants for the project? What will they do, and how much will you pay them?

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

A PhD, which is short for philosophiae doctor (doctor of philosophy in Latin), is the highest university degree that can be obtained. In a PhD, students spend 3–5 years writing a dissertation , which aims to make a significant, original contribution to current knowledge.

A PhD is intended to prepare students for a career as a researcher, whether that be in academia, the public sector, or the private sector.

A master’s is a 1- or 2-year graduate degree that can prepare you for a variety of careers.

All master’s involve graduate-level coursework. Some are research-intensive and intend to prepare students for further study in a PhD; these usually require their students to write a master’s thesis . Others focus on professional training for a specific career.

Critical thinking refers to the ability to evaluate information and to be aware of biases or assumptions, including your own.

Like information literacy , it involves evaluating arguments, identifying and solving problems in an objective and systematic way, and clearly communicating your ideas.

The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.

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How to Write a Research Proposal: (with Examples & Templates)

Table of Contents

Before conducting a study, a research proposal should be created that outlines researchers’ plans and methodology and is submitted to the concerned evaluating organization or person. Creating a research proposal is an important step to ensure that researchers are on track and are moving forward as intended. A research proposal can be defined as a detailed plan or blueprint for the proposed research that you intend to undertake. It provides readers with a snapshot of your project by describing what you will investigate, why it is needed, and how you will conduct the research.  

Your research proposal should aim to explain to the readers why your research is relevant and original, that you understand the context and current scenario in the field, have the appropriate resources to conduct the research, and that the research is feasible given the usual constraints.  

This article will describe in detail the purpose and typical structure of a research proposal , along with examples and templates to help you ace this step in your research journey.  

What is a Research Proposal ?  

A research proposal¹ ,²  can be defined as a formal report that describes your proposed research, its objectives, methodology, implications, and other important details. Research proposals are the framework of your research and are used to obtain approvals or grants to conduct the study from various committees or organizations. Consequently, research proposals should convince readers of your study’s credibility, accuracy, achievability, practicality, and reproducibility.   

With research proposals , researchers usually aim to persuade the readers, funding agencies, educational institutions, and supervisors to approve the proposal. To achieve this, the report should be well structured with the objectives written in clear, understandable language devoid of jargon. A well-organized research proposal conveys to the readers or evaluators that the writer has thought out the research plan meticulously and has the resources to ensure timely completion.  

Purpose of Research Proposals  

A research proposal is a sales pitch and therefore should be detailed enough to convince your readers, who could be supervisors, ethics committees, universities, etc., that what you’re proposing has merit and is feasible . Research proposals can help students discuss their dissertation with their faculty or fulfill course requirements and also help researchers obtain funding. A well-structured proposal instills confidence among readers about your ability to conduct and complete the study as proposed.  

Research proposals can be written for several reasons:³  

• To describe the importance of research in the specific topic  
• Address any potential challenges you may encounter  
• Showcase knowledge in the field and your ability to conduct a study  
• Apply for a role at a research institute  
• Convince a research supervisor or university that your research can satisfy the requirements of a degree program  
• Highlight the importance of your research to organizations that may sponsor your project  
• Identify implications of your project and how it can benefit the audience  

What Goes in a Research Proposal?    

Research proposals should aim to answer the three basic questions—what, why, and how.  

The What question should be answered by describing the specific subject being researched. It should typically include the objectives, the cohort details, and the location or setting.  

The Why question should be answered by describing the existing scenario of the subject, listing unanswered questions, identifying gaps in the existing research, and describing how your study can address these gaps, along with the implications and significance.  

The How question should be answered by describing the proposed research methodology, data analysis tools expected to be used, and other details to describe your proposed methodology.   

Research Proposal Example  

Here is a research proposal sample template (with examples) from the University of Rochester Medical Center. 4 The sections in all research proposals are essentially the same although different terminology and other specific sections may be used depending on the subject.  

Structure of a Research Proposal  

If you want to know how to make a research proposal impactful, include the following components:¹  

1. Introduction  

This section provides a background of the study, including the research topic, what is already known about it and the gaps, and the significance of the proposed research.  

2. Literature review  

This section contains descriptions of all the previous relevant studies pertaining to the research topic. Every study cited should be described in a few sentences, starting with the general studies to the more specific ones. This section builds on the understanding gained by readers in the Introduction section and supports it by citing relevant prior literature, indicating to readers that you have thoroughly researched your subject.  

3. Objectives  

Once the background and gaps in the research topic have been established, authors must now state the aims of the research clearly. Hypotheses should be mentioned here. This section further helps readers understand what your study’s specific goals are.  

4. Research design and methodology  

Here, authors should clearly describe the methods they intend to use to achieve their proposed objectives. Important components of this section include the population and sample size, data collection and analysis methods and duration, statistical analysis software, measures to avoid bias (randomization, blinding), etc.  

5. Ethical considerations  

This refers to the protection of participants’ rights, such as the right to privacy, right to confidentiality, etc. Researchers need to obtain informed consent and institutional review approval by the required authorities and mention this clearly for transparency.  

6. Budget/funding  

Researchers should prepare their budget and include all expected expenditures. An additional allowance for contingencies such as delays should also be factored in.  

7. Appendices  

This section typically includes information that supports the research proposal and may include informed consent forms, questionnaires, participant information, measurement tools, etc.  

8. Citations  

Important Tips for Writing a Research Proposal  

Writing a research proposal begins much before the actual task of writing. Planning the research proposal structure and content is an important stage, which if done efficiently, can help you seamlessly transition into the writing stage. 3,5  

The Planning Stage  

• Manage your time efficiently. Plan to have the draft version ready at least two weeks before your deadline and the final version at least two to three days before the deadline.
• What is the primary objective of your research?  
• Will your research address any existing gap?  
• What is the impact of your proposed research?  
• Do people outside your field find your research applicable in other areas?  
• If your research is unsuccessful, would there still be other useful research outcomes?  

  The Writing Stage  

• Create an outline with main section headings that are typically used.  
• Focus only on writing and getting your points across without worrying about the format of the research proposal , grammar, punctuation, etc. These can be fixed during the subsequent passes. Add details to each section heading you created in the beginning.   
• Ensure your sentences are concise and use plain language. A research proposal usually contains about 2,000 to 4,000 words or four to seven pages.  
• Don’t use too many technical terms and abbreviations assuming that the readers would know them. Define the abbreviations and technical terms.  
• Ensure that the entire content is readable. Avoid using long paragraphs because they affect the continuity in reading. Break them into shorter paragraphs and introduce some white space for readability.  
• Focus on only the major research issues and cite sources accordingly. Don’t include generic information or their sources in the literature review.  
• Proofread your final document to ensure there are no grammatical errors so readers can enjoy a seamless, uninterrupted read.  
• Use academic, scholarly language because it brings formality into a document.  
• Ensure that your title is created using the keywords in the document and is neither too long and specific nor too short and general.  
• Cite all sources appropriately to avoid plagiarism.  
• Make sure that you follow guidelines, if provided. This includes rules as simple as using a specific font or a hyphen or en dash between numerical ranges.  
• Ensure that you’ve answered all questions requested by the evaluating authority.  

Key Takeaways   

Here’s a summary of the main points about research proposals discussed in the previous sections:  

• A research proposal is a document that outlines the details of a proposed study and is created by researchers to submit to evaluators who could be research institutions, universities, faculty, etc.  
• Research proposals are usually about 2,000-4,000 words long, but this depends on the evaluating authority’s guidelines.  
• A good research proposal ensures that you’ve done your background research and assessed the feasibility of the research.  
• Research proposals have the following main sections—introduction, literature review, objectives, methodology, ethical considerations, and budget.  

Frequently Asked Questions  

Q1. How is a research proposal evaluated?  

A1. In general, most evaluators, including universities, broadly use the following criteria to evaluate research proposals . 6  

• Significance —Does the research address any important subject or issue, which may or may not be specific to the evaluator or university?  
• Content and design —Is the proposed methodology appropriate to answer the research question? Are the objectives clear and well aligned with the proposed methodology?  
• Sample size and selection —Is the target population or cohort size clearly mentioned? Is the sampling process used to select participants randomized, appropriate, and free of bias?  
• Timing —Are the proposed data collection dates mentioned clearly? Is the project feasible given the specified resources and timeline?  
• Data management and dissemination —Who will have access to the data? What is the plan for data analysis?  

Q2. What is the difference between the Introduction and Literature Review sections in a research proposal ?  

A2. The Introduction or Background section in a research proposal sets the context of the study by describing the current scenario of the subject and identifying the gaps and need for the research. A Literature Review, on the other hand, provides references to all prior relevant literature to help corroborate the gaps identified and the research need.  

Q3. How long should a research proposal be?  

A3. Research proposal lengths vary with the evaluating authority like universities or committees and also the subject. Here’s a table that lists the typical research proposal lengths for a few universities.  

Q4. What are the common mistakes to avoid in a research proposal ?  

A4. Here are a few common mistakes that you must avoid while writing a research proposal . 7  

• No clear objectives: Objectives should be clear, specific, and measurable for the easy understanding among readers.  
• Incomplete or unconvincing background research: Background research usually includes a review of the current scenario of the particular industry and also a review of the previous literature on the subject. This helps readers understand your reasons for undertaking this research because you identified gaps in the existing research.  
• Overlooking project feasibility: The project scope and estimates should be realistic considering the resources and time available.   
• Neglecting the impact and significance of the study: In a research proposal , readers and evaluators look for the implications or significance of your research and how it contributes to the existing research. This information should always be included.  
• Unstructured format of a research proposal : A well-structured document gives confidence to evaluators that you have read the guidelines carefully and are well organized in your approach, consequently affirming that you will be able to undertake the research as mentioned in your proposal.  
• Ineffective writing style: The language used should be formal and grammatically correct. If required, editors could be consulted, including AI-based tools such as Paperpal , to refine the research proposal structure and language.  

Thus, a research proposal is an essential document that can help you promote your research and secure funds and grants for conducting your research. Consequently, it should be well written in clear language and include all essential details to convince the evaluators of your ability to conduct the research as proposed.  

This article has described all the important components of a research proposal and has also provided tips to improve your writing style. We hope all these tips will help you write a well-structured research proposal to ensure receipt of grants or any other purpose.  

References  

• Sudheesh K, Duggappa DR, Nethra SS. How to write a research proposal? Indian J Anaesth. 2016;60(9):631-634. Accessed July 15, 2024. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5037942/  
• Writing research proposals. Harvard College Office of Undergraduate Research and Fellowships. Harvard University. Accessed July 14, 2024. https://uraf.harvard.edu/apply-opportunities/app-components/essays/research-proposals  
• What is a research proposal? Plus how to write one. Indeed website. Accessed July 17, 2024. https://www.indeed.com/career-advice/career-development/research-proposal  
• Research proposal template. University of Rochester Medical Center. Accessed July 16, 2024. https://www.urmc.rochester.edu/MediaLibraries/URMCMedia/pediatrics/research/documents/Research-proposal-Template.pdf  
• Tips for successful proposal writing. Johns Hopkins University. Accessed July 17, 2024. https://research.jhu.edu/wp-content/uploads/2018/09/Tips-for-Successful-Proposal-Writing.pdf  
• Formal review of research proposals. Cornell University. Accessed July 18, 2024. https://irp.dpb.cornell.edu/surveys/survey-assessment-review-group/research-proposals  
• 7 Mistakes you must avoid in your research proposal. Aveksana (via LinkedIn). Accessed July 17, 2024. https://www.linkedin.com/pulse/7-mistakes-you-must-avoid-your-research-proposal-aveksana-cmtwf/  

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What is a research proposal?

A research proposal is a type of text which maps out a proposed central research problem or question and a suggested approach to its investigation.

In many universities, including RMIT, the research proposal is a formal requirement. It is central to achieving your first milestone: your Confirmation of Candidature. The research proposal is useful for both you and the University: it gives you the opportunity to get valuable feedback about your intended research aims, objectives and design. It also confirms that your proposed research is worth doing, which puts you on track for a successful candidature supported by your School and the University. 

Although there may be specific School or disciplinary requirements that you need to be aware of, all research proposals address the following central themes:

• what   you propose to research
• why   the topic needs to be researched
• how  you plan to research it.

Purpose and audience

Before venturing into writing a research purposal, it is important to think about the  purpose  and  audience of this type of text.  Spend a moment or two to reflect on what these might be.

What do you think is the purpose of your research proposal and who is your audience?

The purpose of your research proposal is:

1. To allow experienced researchers (your supervisors and their peers) to assess whether

• the research question or problem is viable (that is, answers or solutions are possible)
• the research is worth doing in terms of its contribution to the field of study and benefits to stakeholders
• the scope is appropriate to the degree (Masters or PhD)
• you’ve understood the relevant key literature and identified the gap for your research
• you’ve chosen an appropriate methodological approach.

2. To help you clarify and focus on what you want to do, why you want to do it, and how you’ll do it. The research proposal helps you position yourself as a researcher in your field. It will also allow you to:

• systematically think through your proposed research, argue for its significance and identify the scope
• show a critical understanding of the scholarly field around your proposed research
• show the gap in the literature that your research will address
• justify your proposed research design
• identify all tasks that need to be done through a realistic timetable
• anticipate potential problems
• hone organisational skills that you will need for your research
• become familiar with relevant search engines and databases
• develop skills in research writing.

The main audience for your research proposal is your reviewers. Universities usually assign a panel of reviewers to which you need to submit your research proposal. Often this is within the first year of study for PhD candidates, and within the first six months for Masters by Research candidates.

Your reviewers may have a strong disciplinary understanding of the area of your proposed research, but depending on your specialisation, they may not. It is therefore important to create a clear context, rationale and framework for your proposed research. Limit jargon and specialist terminology so that non-specialists can comprehend it. You need to convince the reviewers that your proposed research is worth doing and that you will be able to effectively ‘interrogate’ your research questions or address the research problems through your chosen research design.

Your review panel will expect you to demonstrate:

• a clearly defined and feasible research project
• a clearly explained rationale for your research
• evidence that your research will make an original contribution through a critical review of the literature
• written skills appropriate to graduate research study.

Research and Writing Skills for Academic and Graduate Researchers Copyright © 2022 by RMIT University is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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How to write a research proposal

What is a research proposal?

What is the purpose of a research proposal , how long should a research proposal be, what should be included in a research proposal, 1. the title page, 2. introduction, 3. literature review, 4. research design, 5. implications, 6. reference list, frequently asked questions about writing a research proposal, related articles.

If you’re in higher education, the term “research proposal” is something you’re likely to be familiar with. But what is it, exactly? You’ll normally come across the need to prepare a research proposal when you’re looking to secure Ph.D. funding.

When you’re trying to find someone to fund your Ph.D. research, a research proposal is essentially your “pitch.”

A research proposal is a concise and coherent summary of your proposed research.

You’ll need to set out the issues that are central to the topic area and how you intend to address them with your research. To do this, you’ll need to give the following:

• an outline of the general area of study within which your research falls
• an overview of how much is currently known about the topic
• a literature review that covers the recent scholarly debate or conversation around the topic

➡️  What is a literature review? Learn more in our guide.

Essentially, you are trying to persuade your institution that you and your project are worth investing their time and money into.

It is the opportunity for you to demonstrate that you have the aptitude for this level of research by showing that you can articulate complex ideas:

It also helps you to find the right supervisor to oversee your research. When you’re writing your research proposal, you should always have this in the back of your mind.

This is the document that potential supervisors will use in determining the legitimacy of your research and, consequently, whether they will invest in you or not. It is therefore incredibly important that you spend some time on getting it right.

Tip: While there may not always be length requirements for research proposals, you should strive to cover everything you need to in a concise way.

If your research proposal is for a bachelor’s or master’s degree, it may only be a few pages long. For a Ph.D., a proposal could be a pretty long document that spans a few dozen pages.

➡️ Research proposals are similar to grant proposals. Learn how to write a grant proposal in our guide.

When you’re writing your proposal, keep in mind its purpose and why you’re writing it. It, therefore, needs to clearly explain the relevance of your research and its context with other discussions on the topic. You need to then explain what approach you will take and why it is feasible.

Generally, your structure should look something like this:

• Introduction
• Literature Review
• Research Design
• Implications

If you follow this structure, you’ll have a comprehensive and coherent proposal that looks and feels professional, without missing out on anything important. We’ll take a deep dive into each of these areas one by one next.

The title page might vary slightly per your area of study but, as a general point, your title page should contain the following:

• The proposed title of your project
• Your supervisor’s name
• The name of your institution and your particular department

Tip: Keep in mind any departmental or institutional guidelines for a research proposal title page. Also, your supervisor may ask for specific details to be added to the page.

The introduction is crucial   to your research proposal as it is your first opportunity to hook the reader in. A good introduction section will introduce your project and its relevance to the field of study.

You’ll want to use this space to demonstrate that you have carefully thought about how to present your project as interesting, original, and important research. A good place to start is by introducing the context of your research problem.

Think about answering these questions:

• What is it you want to research and why?
• How does this research relate to the respective field?
• How much is already known about this area?
• Who might find this research interesting?
• What are the key questions you aim to answer with your research?
• What will the findings of this project add to the topic area?

Your introduction aims to set yourself off on a great footing and illustrate to the reader that you are an expert in your field and that your project has a solid foundation in existing knowledge and theory.

The literature review section answers the question who else is talking about your proposed research topic.

You want to demonstrate that your research will contribute to conversations around the topic and that it will sit happily amongst experts in the field.

➡️ Read more about how to write a literature review .

There are lots of ways you can find relevant information for your literature review, including:

• Research relevant academic sources such as books and journals to find similar conversations around the topic.
• Read through abstracts and bibliographies of your academic sources to look for relevance and further additional resources without delving too deep into articles that are possibly not relevant to you.
• Watch out for heavily-cited works . This should help you to identify authoritative work that you need to read and document.
• Look for any research gaps , trends and patterns, common themes, debates, and contradictions.
• Consider any seminal studies on the topic area as it is likely anticipated that you will address these in your research proposal.

This is where you get down to the real meat of your research proposal. It should be a discussion about the overall approach you plan on taking, and the practical steps you’ll follow in answering the research questions you’ve posed.

So what should you discuss here? Some of the key things you will need to discuss at this point are:

• What form will your research take? Is it qualitative/quantitative/mixed? Will your research be primary or secondary?
• What sources will you use? Who or what will you be studying as part of your research.
• Document your research method. How are you practically going to carry out your research? What tools will you need? What procedures will you use?
• Any practicality issues you foresee. Do you think there will be any obstacles to your anticipated timescale? What resources will you require in carrying out your research?

Your research design should also discuss the potential implications of your research. For example, are you looking to confirm an existing theory or develop a new one?

If you intend to create a basis for further research, you should describe this here.

It is important to explain fully what you want the outcome of your research to look like and what you want to achieve by it. This will help those reading your research proposal to decide if it’s something the field  needs  and  wants,  and ultimately whether they will support you with it.

When you reach the end of your research proposal, you’ll have to compile a list of references for everything you’ve cited above. Ideally, you should keep track of everything from the beginning. Otherwise, this could be a mammoth and pretty laborious task to do.

Consider using a reference manager like Paperpile to format and organize your citations. Paperpile allows you to organize and save your citations for later use and cite them in thousands of citation styles directly in Google Docs, Microsoft Word, or LaTeX.

Your project may also require you to have a timeline, depending on the budget you are requesting. If you need one, you should include it here and explain both the timeline and the budget you need, documenting what should be done at each stage of the research and how much of the budget this will use.

This is the final step, but not one to be missed. You should make sure that you edit and proofread your document so that you can be sure there are no mistakes.

A good idea is to have another person proofread the document for you so that you get a fresh pair of eyes on it. You can even have a professional proofreader do this for you.

This is an important document and you don’t want spelling or grammatical mistakes to get in the way of you and your reader.

➡️ Working on a research proposal for a thesis? Take a look at our guide on how to come up with a topic for your thesis .

A research proposal is a concise and coherent summary of your proposed research. Generally, your research proposal will have a title page, introduction, literature review section, a section about research design and explaining the implications of your research, and a reference list.

A good research proposal is concise and coherent. It has a clear purpose, clearly explains the relevance of your research and its context with other discussions on the topic. A good research proposal explains what approach you will take and why it is feasible.

You need a research proposal to persuade your institution that you and your project are worth investing their time and money into. It is your opportunity to demonstrate your aptitude for this level or research by showing that you can articulate complex ideas clearly, concisely, and critically.

A research proposal is essentially your "pitch" when you're trying to find someone to fund your PhD. It is a clear and concise summary of your proposed research. It gives an outline of the general area of study within which your research falls, it elaborates how much is currently known about the topic, and it highlights any recent debate or conversation around the topic by other academics.

The general answer is: as long as it needs to be to cover everything. The length of your research proposal depends on the requirements from the institution that you are applying to. Make sure to carefully read all the instructions given, and if this specific information is not provided, you can always ask.

• MAY 16, 2024

How to Write a Research Proposal in 2024: Structure, Examples & Common Mistakes

by Imed Bouchrika, Phd

Co-Founder and Chief Data Scientist

Whether you are a student whose goal is to complete course requirements or a researcher looking for funding, knowing how to write a research proposal is an important skill. If you have had experience writing a project proposal, you might think that they are the same. However, they are not. The standards for research proposals are much stricter and they have varying guidelines for writing styles and formatting. In fact, those guidelines can change with every discipline or department.

A basic requirement when seeking approval for any type of research project and for applying for study grants or ethics committee approval (Kivunja, 2016) is providing an example of a well-written research proposal, which generally has two purposes. First, it shows and justifies the need to investigate a research problem and, second, it presents a set of workable strategies for conducting the proposed research (Miner & Miner, 2005).

This article aims to describe the common steps taken to prepare a written proposal as attractively as possible to achieve approval and/or funding. It also seeks to discuss key aspects that must be considered to help ensure that you can convert your proposed study into well-conducted actual research work.

How to Write a Research Proposal Table of Contents

• Starting the Proposal Process
• Research Proposal Writing
• Revisions and Proofreading
• Skills Required for a Research Proposal
• Common Mistakes to Avoid in Proposal Writing
• Some Good Examples of Research Proposals

I. Starting the Proposal Process

A. preliminary considerations.

Many students and novice researchers, unfortunately, do not completely comprehend what a research proposal structure means, nor do they recognize its value. At any rate, it is safe to say that a research project is only as good as its proposal. A poorly-prepared research proposal format adversely affects the research project although by some means it managed to get approved. Conversely, a well-written proposal not only helps ensure research success but also enhances your potential as a researcher among your evaluators.

Any type of research proposal follows the style, structure, and other writing conventions set by the relevant field of discipline. A research proposal outline’s content typically varies in length, from 3 to 35 pages, with references (and appendices, if necessary). But like any academic activity, start the research proposal template writing process by first carefully reading the instructions. Make sure to clarify anything that needs clarification and only proceed once everything is clear.

A word of caution, though. Maintain considerable control over how you conduct your research—a light, reconnaissance reading will do. People tend to fall into the over-research trap, which wastes valuable time to write. Once your structure of a research proposal has been approved, the researcher gains the right time to conduct deep research.

B. Key Questions to Be Asked

At this stage, it is good to ask these preparatory questions to help you steer your research in the right direction:

• What is the topic I want to study?
• Why is it worthwhile to study it?
• What practical or valuable problems will it help solve?
• How does it build upon—and possibly improve—existing research already done about the topic?
• (For students:) How is it important within the subject areas covered in the course/program?
• What are the specific tasks that I must plan to do?
• Can I get those tasks done within the time and resources available?

Generally, a compelling background and significance in research proposal will manifest if it effectively captures your knowledge about the topic and shows your deep interest to conduct the research. Handle it with the purpose of making your readers engaged about the study and what the outcomes will be.

In case you’re still unsure about your topic or in the process of exploring possibilities, it is good to consider how funding agencies across the world are allocating their budgets for research grants. For instance, in the field of market research, the top topics that won the most study grants in 2018 were market measurement (21%), media audience/research (12%), usage and attitude studies (12%), and CRM systems (8%) (ESOMAR, 2019). If you are considering marketing as a major , these are good references. Also, you can search for cutting-edge or controversial debate topics in your field. This way, you will also touch on the current interests of other researchers in your field.

II. Research Proposal Writing

A. introduction.

A research proposal is commonly written by scholars seeking grant funding for a research project when enrolling for a research-based postgraduate degree. Graduate and post-graduate students also embark on a university dissertation to obtain a degree or get that Ph.D. Although it is just a course assignment, a student must treat the introduction as the decisive initial pitch for a research inquiry or in-depth investigation of the significance of an issue for study.

After reading the introduction, your readers should be able to clearly understand what you want to do. Likewise, they should be able to appreciate your enthusiasm for the topic and to be engaged in the potential results of the study (Jackowski & Leggett, 2015).

Consider your introduction as a two-four-paragraph narrative that concisely responds to the following questions:

• What is the central problem of the study?
• What is the field of study that is relevant to that core problem?
• What methods should be utilized to analyze that problem?
• Why is this study important?
• What is its significance to the academe and to the world at large?
• Why should someone reading the proposal be concerned about the results of the proposed research?

Take note that most academic institutions and funding agencies do not require an abstract or synopsis before the introduction. However, it is best to check your institution’s guidelines.

B. Background and Significance

This part is for explaining the context of a research proposal and for clearly describing its importance. While some writers integrate this part in the introduction, a number of scholars prefer to write it separately to allow for a smooth flow of a proposal’s narrative.

A good way to approach this section is by assuming that your readers are busy but want to know the gist of your research problem and the entire study (Kivunja, 2016). Remember that this is not an extensive essay that covers everything about your proposed study, but rather a concise text that is enough to elicit interest in your research.

With these in mind and although there is no definitive rule for framing a proposed study’s significance, you should endeavor to address the following key considerations:

• Specify the problem of the study and provide a more detailed elaboration of the research purpose. This is very important when the research problem is multifaceted or complex.
• State the rationale of your research proposal and explain, in an engaging way, why it is worthwhile to conduct.
• Present the core problems or issues that will be addressed. This can be made either in questions or statements.
• Underscore how your research can build upon existing assumptions about the proposed study’s problem.
• Elaborate on the details of your methodology to conduct your study, including the key sources, analytical approach, etc.
• Clearly establish the limits of your proposed study to provide a clear research focus.
• Provide definitions of key terms or concepts, if necessary.

C. Review of Prior Studies and Literature

Your study background and significance are directly related to this section, which primarily offers a more deliberate review and synthesis of existing studies pertinent to your proposed research problem. This part aims to properly situate your proposed study within the bigger scheme of things of what is being investigated, while, at the same time, showing the innovation and originality of your proposed work (Abdulai & Owusu-Ansah, 2014).

Because a literature review often involves heavy information, it is important that this section is smartly structured to allow a reader to comprehend the major contentions that underlie your proposed research vis-a-vis those of other scholars. An effective way to do this is to separate the literature into major themes or conceptual strategies. This is a better approach instead of chronologically or methodically describing sets of studies one by one.

As there are many efficient ways in framing your review of existing related studies, many scholars are following the use of the “five Cs" in writing a literature review (Sudheesh et al., 2016):

• Cite properly in order to maintain the primary focus on the previous studies related to the research problem. If you are not familiar with citation formats, you can check out our guide on how to cite a research paper .
• Compare the methods, outcomes, models, and arguments mentioned in the literature. Identify the various agreements among the authors.
• Contrast the different themes, controversies, methodologies, and arguments underscored in the literature. Explain the main areas where these authors disagree and debate.
• Critique the literature. Identify the engaging arguments used by scholars. Determine the methodologies that appear as most valid, suitable, and reliable.
• Connect the literature to your own particular study area and topic. Discuss whether and how your proposed study draws upon, deviates from, synthesizes, or contributes new knowledge to existing literature.

D. Aims and Research Questions

Once you’ve determined a good angle for your study, it is time to compose your research objectives. Ask yourself: What do you want your readers to know when they read your proposal? Give considerable time to properly frame your objectives and try to write them in a single sentence, if possible.

A research objective will help you stay focused and prevent you from drifting off on tangents (Krathwohl & Smith, 2005). Regardless of the specific topic or problem or method you choose, all study proposals must deal with the various types of research questions , specifically the following:

• What do you plan to achieve? Be straightforward and concise in describing the research problem and what topic you are proposing to study.
• Why do you want to conduct the research? You must also provide compelling evidence that your selected topic is worthy of a thorough examination.
• How are you going to conduct the research? Make sure that your proposed study is doable and provide a clear, coherent set of strategies to complete it.

For some institutions, this section can be included as part of the Introduction, usually placed as the last paragraph of that section. Familiarize yourself with what is a research question if you are having difficulties in this area.

E. Research Design & Methods

This part should be written properly and organized logically since you are not yet conducting the actual research. However, it must build confidence among your readers that it is something worth pursuing.

The underlying purpose here is to convince the reader that your research design and suggested analytical strategies will properly address the problem/s of the study. It also aims to assure the reader that the selected methods offer the means to efficiently interpret the likely study outcomes. Simply put, your research design and methods should be directly connected to the particular objectives of your research (Lyman & Keyes, 2019).

An effective way to frame your study design is by drawing good examples from your literature review. Emulate the good approaches used by other researchers. Be particular about the methodological techniques you intend to use to gather data, the strategies you will utilize to analyze your data, and the external validity measures you will employ.

Make sure to cover the following when describing the methods you will utilize:

• Establish the research process you will engage in, including the method you will use for interpreting the outcomes with regard to the problem of the study.
• Do not simply discuss what you plan to accomplish from using the methods you will select, but also describe how you will use the time while utilizing these techniques.
• Note that the methods section is not merely a collection of activities. Since you have selected the approaches, you should also use it to argue why it is the best approach to examine the study problem. Explain this clearly.
• Finally, foresee and acknowledge any possible obstacles and drawbacks when you undertake your research design and provide a plan of action to solve them.

Remember, there is no such thing as a perfect method for any type of research endeavor. However, if you rigorously follow the best practices employed by those who conducted relevant studies and provide the corresponding rationales why you selected them, then you can readily address any critique that might come your way.

F. Implications and Contribution to Knowledge

This section is where you contend how you think your proposed study will enhance, change, or expand current knowledge in the research topic that will be investigated. By drawing from your research objectives, explain how the expected outcomes will affect future studies, practice, theory, policymaking, procedures, etc. Discussing study implications typically have either methodological, theoretical, or substantive significance (Abdulai & Owusu-Ansah, 2014).

You can use these guide questions when framing the potential ramifications of your proposed research:

• What could the outcomes signify when it comes to disputing the underlying assumptions and theoretical framework that support the research?
• What recommendations for further studies could emerge from the expected study results?
• How will the outcomes affect practitioners in the real-world context of their workplace?
• Will the study results impact forms of interventions, methods, and/or programs?
• How could the outcomes contribute to solving economic, social, or other types of issues?
• Will the outcomes affect policy decisions?
• How will people benefit from your proposed research?
• What specific aspects of life will be changed or enhanced as an outcome of the suggested study?
• How will the research outcomes be implemented and what transformative insights or innovations could emerge when they are implemented?

The purpose of this section is to reflect upon gaps or understudied topics of the existing literature and explain how your proposed research contributes to a new understanding of the research problem should the study be conducted as proposed.

G. Compliance with Ethical Principles

There is nothing fundamentally best or worst when it comes to the scientific writing style. It is just a standardized approach for presenting information that is tailored to facilitate communication. Different scholarly disciplines have diverse publication styles. So this section depends on the protocols set by the target institution or agency.

Nonetheless, it should be noted that fundamental ethical principles guide all scholarly research and writing. If you are observing APA conventions, ethical guidelines are meant to accomplish three objectives, namely, “to protect intellectual property rights, to protect the rights and welfare of research participants, and to ensure the accuracy of scientific knowledge" (APA, 2014, pp. 11).

Every social and behavioral sciences writer (and other scholars who adhere to these principles) advocates these objectives and observes the long-standing standards that their professional groups follow (APA, 2014).

Another major ethical APA principle promotes the need to ensure the accuracy of scientific knowledge. The underlying principle behind the (universal) scientific method comprises observation, which can be verified and repeated by other scholars. Accordingly, scholars are expected to not engage in research writing that involves falsifying or fabricating data. Moreover, researchers should not modify study outcomes just to uphold a hypothesis or to remove problematic data in order to present a more credible report (APA, 2014).

Some universities do not require a detailed budgetary allocation for proposed studies that only involve archival research and simple academic research, although some still do. However, if you are applying for research funding, you will likely be instructed to also include a detailed budget that shows how much every major part of the project will cost.

Be sure to verify what type of costs the funding agency or institution will agree to cover, and only include relevant items in your budget. For every item, include:

• The actual cost present how much money do you need to complete the entire study
• Justification discuss why such budget item is necessary to complete the research
• Source explain how the amount was calculated

Conducting a research project is not the same as buying ingredients when cooking meals. So how do you make a budget when most entries do not have a price tag? To prepare a correct budget, think about:

• Materials Will you need access to any software solutions? Does using a technology tool require installation or training costs?
• Time How much will you need to cover the time spent on your research study? Do you need to take an official leave from your regular work?
• Travel costs Will you need to go to particular places to conduct interviews or gather data? How much must you spend on such trips?
• Assistance Will you hire research assistants for your proposed study? What will they do and how much will you pay them? Will you outsource any other activities (statistical analyses, etc.)?

I. Timetable

The research schedule is another aspect where one should be realistic and to the point. The study turnaround time shows that your proposed study can be finished within the allowed period of completion, e.g., the student’s candidature or the university’s academic calendar.

The timeline must comprise a series of objectives that should be met to complete all the aspects of your academic research requirements (thesis, dissertation, or other degree requisites), from preliminary research to the final editing. Every step must include an expected completion date.

It should likewise contain a statement of the progress that one has made so far. Other relevant research-related activities should also be included, such as paper presentations (if applicable). Finally, it must be noted that the timeline is not a fixed document—a researcher must update it regularly, when necessary.

J. Conclusion

One of the best ways to conclude your research proposal is by presenting a few of your anticipated outcomes. Upon reaching this final stage, you must disclose the conclusions and arguments that you expect to reach. Your reader will know that these are anticipated results based on how much you’ve researched so far and that these expectations will likely change once the complete study has been made.

It is important, nonetheless, that you give your reader a sense of what conclusions may be drawn. This will allow your reader to further assess the significance and validity of your project. It will also indicate to your reader that you have thought ahead and considered the potential outcomes and implications of your research. Writing a r esearch proposal example should allow you to determine if you are communicating all essential information in your conclusion.

K. Appendices

Some funding agencies and academic institutions require proponents of research proposals to include an Appendix section. This contains supplemental material that is not a core element of a proposal’s main narrative but is considered valuable in enhancing the views and arguments raised in the proposal. It may include forms and data like tables, informed consent, clinical/research protocols, data collection instruments, etc.

This supplementary section is also the best part to include one’s latest curriculum vitae if required. You can include all relevant academic and professional experience to present your case as a qualified individual to conduct your proposed research. It will help significantly to present pertinent research works you’ve completed, especially if you have published research reports, articles, etc.

It should be noted that many students and budding researchers who went through the rigors of research actually found the experience so worthwhile that they made it a long-term career. In fact, research as a professional job is one of the better-paying jobs worldwide. According to Glassdoor (2020), the average base pay for professional researchers in the U.S. is $54,411 per year. Among OECD-member countries, Denmark tops the list with an average of 15.65 people employed as professional researchers or scientists for every 1,000 employees in 2018.

III. Revisions and Proofreading

As with any other piece of academic writing, it is essential to redraft, edit, and proofread your research proposal before you submit it (van Ekelenburg, 2010). If you have the opportunity, ask a friend, colleague, or supervisor for feedback and writing suggestions before handing it over to the evaluators.

The peer-review process, whether for professional or student research, was designed not to reject submissions but actually as a quality control system to help researchers improve on their craft (RPS, 2016). Proposal revision can entail careful rewriting, which, in itself, can be a fruitful experience that can be used for the long term.

In academic publishing, proposal rejection is a reality, even for the most seasoned scholarly writers. In fact, the success rate of reapplied proposals is considerably higher compared to the first submissions. For instance, at the European Research Council, new applicants have a success rate of 9-10%. Repeat applications tend to have better success rates, from 14-15% (ERC, 2019).

To really boost your chances of getting a Google Scholar research proposal approval, you might want to consider seeking the help of professional proofreading services to remove grammatical errors, examine your proposal’s structure, and enhance your adherence to the required academic style.

IV. Skills Required for a Research Proposal

It follows that the skills necessary to write research are similar to the set of skills needed to prepare a research proposal (Gilbert, 2006). Here, these necessary skills are grouped into three categories for better understanding:

• Subject knowledge and research skills . A proposal offers anyone the chance to show your familiarity with existing research trends and your mastery of the topic/subject matter.
• Critical thinking skills . A quality example of a research proposal shows one’s above-average analytical skills, including the ability to coherently synthesize ideas and integrate lateral and vertical thinking.
• Communication skills . The proposal also demonstrates your proficiency to communicate your thoughts in concise and precise language.

It is essential to remember these skills as you work on your research proposal. This is because your readers will be looking for evidence of these important researcher’s skills in how you write. With the success rate for many research grants below 20% (e.g., NIH, Wellcome, NHMRC, etc.), these skills will be key in helping you achieve funding approval.

Research Proposal Success Rates for Selected Funding Organizations

V. common mistakes to avoid in proposal writing.

With rejection rates reaching as high as 97% at prestigious journals, it is only prudent to ensure that you are not making any of these customary mistakes when submitting your research proposal:

Submitting lengthy proposals . When writing research proposals, be to the point. Your submitted document must be focused and concise. Don’t diverge into irrelevant tangents without a clear sense of purpose.

Covering too much research ground . It is common for students to fail in delimiting the contextual boundaries of their studies, be it the topic, time, place, etc. As with any research paper, the proposed research must clearly inform the reader how the study will investigate the problem. Look for some research paper thesis examples  so you would know how to clearly communicate the scope of your inquiry.

Not citing major works in a literature review . While it is advised to keep everything in the proposal at a minimum—a few milestone research studies must already be included. Proposals should be grounded in landmark studies that provide the groundwork for appreciating the growth and scope of the issue.

Too much focus on minor issues, yet very few details on major issues . A proposal must focus only a few key study questions to clearly argue why it should be conducted. Mentioning minor issues is acceptable but they should not overpower the major ones, which should control the overall narrative.

Inability to frame a persuasive and coherent argument for the proposed study . This is another common yet crucial mistake of students and grant-seekers. In essence, the research proposal must be able to effectively argue why a study should be approved or funded.

Poor grammar or careless writing . While a research proposal only represents a small part of a complete study, it is expected to be well-written and observes the writing style and guidelines of good academic writing.

VI. Some Good Examples of Research Proposals

If you are looking for a research proposal example for students, here are some made for various disciplines and levels of study that you can emulate or derive valuable ideas from:

Postgraduate Research

• Sample proposal for a Clinical Health Project
• Sample proposal for Social Policy and Criminology
• Sample research proposal for Ph.D. Politics 1
• Sample research proposal for Ph.D. Politics 2
• Sample research proposal for Ph.D. Politics 3
• Sample research proposal for Health Librarianship 1
• Sample research proposal for Health Librarianship 2
• Sample research proposal for Early Learning 1
• Sample research proposal for Early Learning 2

Undergraduate Research

• Sample Research Proposal for Civil Engineering

Although this article had covered as much ground as possible, the truth is that there is no universal style in writing search proposals. In the same manner, there is actually no definitive standard or secret formula behind a winning proposal. This is because every academic or funding institution has its own guidelines and protocols that every candidate or funding application must adhere to.

Nonetheless, integrating the specific instructions and guidelines of your institution with the key considerations and best practices discussed in this article will help ensure the approval of your proposal. Always remember to keep a healthy balance between substance and brevity when writing a research proposal. Share enough ideas just to open the door for your readers’ interest, and then give your “all" once you are given the go-signal to proceed with the proposed study.

Key Insights

• Distinct Nature of Research Proposals: Unlike general project proposals, research proposals have stricter standards and vary significantly in guidelines depending on the discipline and department.
• Purpose of Research Proposals: They justify the need for investigating a research problem and present workable strategies for conducting the proposed research.
• Starting the Proposal: The process includes understanding the structure, adhering to the specific guidelines, and asking key preparatory questions to ensure the research is worthwhile and feasible.
• Writing the Proposal: Essential components include the introduction, background and significance, literature review, research objectives, design and methods, and implications.
• Revisions and Proofreading: It is crucial to thoroughly revise and proofread the proposal, possibly seeking feedback from peers or professional services, to improve quality and adherence to academic standards.
• Skills Required: Successful proposals require subject knowledge, critical thinking, and strong communication skills.
• Common Mistakes: Avoid lengthy proposals, unclear boundaries, neglecting major works in literature reviews, and poor grammar.

What is the main purpose of a research proposal?

A research proposal aims to justify the need for investigating a specific research problem and to present a set of strategies for conducting the proposed research. It helps in obtaining approval or funding by demonstrating the feasibility and significance of the research.

How should I start the process of writing a research proposal?

Begin by understanding the specific guidelines and structure required by your institution or funding agency. Clarify any uncertainties and start by asking key preparatory questions to ensure your research is valuable and feasible. Read the instructions carefully before drafting your proposal.

What should be included in the introduction of a research proposal?

The introduction should concisely explain the central problem of the study, the relevant field, the methods to analyze the problem, the importance of the study, and its significance to academia and society. It should engage readers and make them understand the purpose and potential impact of the research.

How do I approach the literature review section?

Structure the literature review to compare, contrast, critique, and connect previous studies to your proposed research. Use the “five Cs” approach: cite properly, compare methods and outcomes, contrast themes, critique the literature, and connect it to your study to show innovation and relevance.

What are the key components of the research design and methods section?

This section should outline your research process, including data collection methods, analytical strategies, and validity measures. It should build confidence in the feasibility and rigor of your approach, and justify why your chosen methods are the best for addressing the research problem.

Why is it important to discuss the implications and contributions of the research?

Discussing implications shows how your research will enhance or expand current knowledge, affect future studies, practice, theory, policy, and real-world applications. It demonstrates the potential impact and relevance of your research, making it more compelling for approval or funding.

What are common mistakes to avoid when writing a research proposal?

Avoid submitting lengthy or unfocused proposals, covering too much research ground, neglecting major works in the literature review, overemphasizing minor issues, failing to frame a persuasive argument, and submitting proposals with poor grammar or careless writing.

How important is proofreading and revision in the proposal writing process?

Proofreading and revision are crucial to ensure clarity, coherence, and adherence to guidelines. Seeking feedback from peers or professional services can significantly improve the quality of your proposal, increasing the chances of approval or funding.

• Abdulai, R.T., & Owusu-Ansah, A. (2014). Essential ingredients of a good research proposal for undergraduate and postgraduate students in the social sciences. Sage Open , July-September, 115. https://doi.org/10.1177/2158244014548178
• APA (2014). Publication Manual of the American Psychological Association, 6th Edition . American Psychological Association: Washington, DC. Google Books
• APA (2018). Summary Report of Journal Operations, 2017. American Psychologist, 73 (5), 683-84. https://doi.org/10.1037/amp0000347
• ERC (2019). Rewriting is Rewarding Tips from Repeat Applicants . Brussels: European Research Commission .
• ESOMAR (2019).  Global Market Research 2019 . Amsterdam, The Netherlands: ESOMAR .
• Gilbert, N. (Ed.). (2006). From Postgraduate to Social Scientist. A Guide to Key Skills . Thousand Oaks, CA: Sage. Google Books
• Glassdoor (2020, August 19). Research Professional Salaries . Mill Valley, CA: Glassdoor .
• Jackowski, M. B., & Leggett, T. (2015). Writing research proposals. Radiologic Technology, 87 (2), 236-238.
• Kivunja, C. (2016). How to write an effective research proposal for higher degree research in higher education: Lessons from practice. International Journal of Higher Education, 5 (2), 163-172.  https://doi.org/10.5430/ijhe.v5n2p163
• Krathwohl, D.R., & Smith, N.L. (2005). How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press. Google Books
• Lyman, M., & Keyes, C. (2019). Peer-supported writing in graduate research courses: A mixed methods assessment. International Journal of Teaching and Learning in Higher Education, 31  (1), 11-20.  ERIC No. EJ1206978
• Miner, J.T., & Miner, L.E. (2005). Models of Proposal Planning and Writing (pp. 139). Westport, CT: Praeger. Google Books
• NHMRC (2018). Outcomes of funding rounds . Canberra, Australia: National Health and Medical Research Council .
• NIH (2017). Funding Facts . Bethesda, MD: US National Institutes of Health .
• OECD (2019). Researchers. OECD Data . Paris, France:  OECD .
• RPS (2016). Peer Review Guidance: Research Proposals . London: Royal Pharmaceutical Society .
• Sudheesh, K., Duggappa, D. R., & Nethra, S. S. (2016). How to write a research proposal? Indian Journal of Anaesthesia, 60 (9), 631-634.  https://doi.org/10.4103/0019-5049.190617
• van Ekelenburg, H. (2010). The art of writing good research proposals. Science Progress, 93 (4), 429-442.  https://doi.org/10.3184/003685010X12798150447676
• Wellcome (2019). Grant funding data 2018 to 2019 . London: Wellcome Trust .

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Blog Business How to Write a Research Proposal: A Step-by-Step

How to Write a Research Proposal: A Step-by-Step

Written by: Danesh Ramuthi Nov 29, 2023

A research proposal is a structured outline for a planned study on a specific topic. It serves as a roadmap, guiding researchers through the process of converting their research idea into a feasible project. 

The aim of a research proposal is multifold: it articulates the research problem, establishes a theoretical framework, outlines the research methodology and highlights the potential significance of the study. Importantly, it’s a critical tool for scholars seeking grant funding or approval for their research projects.

Crafting a good research proposal requires not only understanding your research topic and methodological approaches but also the ability to present your ideas clearly and persuasively. Explore Venngage’s Proposal Maker and Research Proposals Templates to begin your journey in writing a compelling research proposal.

What to include in a research proposal?

In a research proposal, include a clear statement of your research question or problem, along with an explanation of its significance. This should be followed by a literature review that situates your proposed study within the context of existing research. 

Your proposal should also outline the research methodology, detailing how you plan to conduct your study, including data collection and analysis methods.

Additionally, include a theoretical framework that guides your research approach, a timeline or research schedule, and a budget if applicable. It’s important to also address the anticipated outcomes and potential implications of your study. A well-structured research proposal will clearly communicate your research objectives, methods and significance to the readers.

How to format a research proposal?

Formatting a research proposal involves adhering to a structured outline to ensure clarity and coherence. While specific requirements may vary, a standard research proposal typically includes the following elements:

• Title Page: Must include the title of your research proposal, your name and affiliations. The title should be concise and descriptive of your proposed research.
• Abstract: A brief summary of your proposal, usually not exceeding 250 words. It should highlight the research question, methodology and the potential impact of the study.
• Introduction: Introduces your research question or problem, explains its significance, and states the objectives of your study.
• Literature review: Here, you contextualize your research within existing scholarship, demonstrating your knowledge of the field and how your research will contribute to it.
• Methodology: Outline your research methods, including how you will collect and analyze data. This section should be detailed enough to show the feasibility and thoughtfulness of your approach.
• Timeline: Provide an estimated schedule for your research, breaking down the process into stages with a realistic timeline for each.
• Budget (if applicable): If your research requires funding, include a detailed budget outlining expected cost.
• References/Bibliography: List all sources referenced in your proposal in a consistent citation style.

How to write a research proposal in 11 steps?

Writing a research proposal template in structured steps ensures a comprehensive and coherent presentation of your research project. Let’s look at the explanation for each of the steps here:  

Step 1: Title and Abstract Step 2: Introduction Step 3: Research objectives Step 4: Literature review Step 5: Methodology Step 6: Timeline Step 7: Resources Step 8: Ethical considerations Step 9: Expected outcomes and significance Step 10: References Step 11: Appendices

Step 1: title and abstract.

Select a concise, descriptive title and write an abstract summarizing your research question, objectives, methodology and expected outcomes​​. The abstract should include your research question, the objectives you aim to achieve, the methodology you plan to employ and the anticipated outcomes. 

Step 2: Introduction

In this section, introduce the topic of your research, emphasizing its significance and relevance to the field. Articulate the research problem or question in clear terms and provide background context, which should include an overview of previous research in the field.

Step 3: Research objectives

Here, you’ll need to outline specific, clear and achievable objectives that align with your research problem. These objectives should be well-defined, focused and measurable, serving as the guiding pillars for your study. They help in establishing what you intend to accomplish through your research and provide a clear direction for your investigation.

Step 4: Literature review

In this part, conduct a thorough review of existing literature related to your research topic. This involves a detailed summary of key findings and major contributions from previous research. Identify existing gaps in the literature and articulate how your research aims to fill these gaps. The literature review not only shows your grasp of the subject matter but also how your research will contribute new insights or perspectives to the field.

Step 5: Methodology

Describe the design of your research and the methodologies you will employ. This should include detailed information on data collection methods, instruments to be used and analysis techniques. Justify the appropriateness of these methods for your research​​.

Step 6: Timeline

Construct a detailed timeline that maps out the major milestones and activities of your research project. Break the entire research process into smaller, manageable tasks and assign realistic time frames to each. This timeline should cover everything from the initial research phase to the final submission, including periods for data collection, analysis and report writing. 

It helps in ensuring your project stays on track and demonstrates to reviewers that you have a well-thought-out plan for completing your research efficiently.

Step 7: Resources

Identify all the resources that will be required for your research, such as specific databases, laboratory equipment, software or funding. Provide details on how these resources will be accessed or acquired. 

If your research requires funding, explain how it will be utilized effectively to support various aspects of the project. 

Step 8: Ethical considerations

Address any ethical issues that may arise during your research. This is particularly important for research involving human subjects. Describe the measures you will take to ensure ethical standards are maintained, such as obtaining informed consent, ensuring participant privacy, and adhering to data protection regulations. 

Here, in this section you should reassure reviewers that you are committed to conducting your research responsibly and ethically.

Step 9: Expected outcomes and significance

Articulate the expected outcomes or results of your research. Explain the potential impact and significance of these outcomes, whether in advancing academic knowledge, influencing policy or addressing specific societal or practical issues. 

Step 10: References

Compile a comprehensive list of all the references cited in your proposal. Adhere to a consistent citation style (like APA or MLA) throughout your document. The reference section not only gives credit to the original authors of your sourced information but also strengthens the credibility of your proposal.

Step 11: Appendices

Include additional supporting materials that are pertinent to your research proposal. This can be survey questionnaires, interview guides, detailed data analysis plans or any supplementary information that supports the main text. 

Appendices provide further depth to your proposal, showcasing the thoroughness of your preparation.

Research proposal FAQs

1. how long should a research proposal be.

The length of a research proposal can vary depending on the requirements of the academic institution, funding body or specific guidelines provided. Generally, research proposals range from 500 to 1500 words or about one to a few pages long. It’s important to provide enough detail to clearly convey your research idea, objectives and methodology, while being concise. Always check

2. Why is the research plan pivotal to a research project?

The research plan is pivotal to a research project because it acts as a blueprint, guiding every phase of the study. It outlines the objectives, methodology, timeline and expected outcomes, providing a structured approach and ensuring that the research is systematically conducted. 

A well-crafted plan helps in identifying potential challenges, allocating resources efficiently and maintaining focus on the research goals. It is also essential for communicating the project’s feasibility and importance to stakeholders, such as funding bodies or academic supervisors.

Mastering how to write a research proposal is an essential skill for any scholar, whether in social and behavioral sciences, academic writing or any field requiring scholarly research. From this article, you have learned key components, from the literature review to the research design, helping you develop a persuasive and well-structured proposal.

Remember, a good research proposal not only highlights your proposed research and methodology but also demonstrates its relevance and potential impact.

For additional support, consider utilizing Venngage’s Proposal Maker and Research Proposals Templates , valuable tools in crafting a compelling proposal that stands out.

Whether it’s for grant funding, a research paper or a dissertation proposal, these resources can assist in transforming your research idea into a successful submission.

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How to write a Research Proposal: Explained with Examples

At some time in your student phase, you will have to do a Thesis or Dissertation, and for that, you will have to submit a research proposal. A Research Proposal in its most basic definition is a formally structured document that explains what, why, and how of your research. This document explains What you plan to research (your topic or theme of research), Why you are doing this research (justifying your research topic), and How you will do (your approach to complete the research). The purpose of a proposal is to convince other people apart from yourself that the work you’re doing is suitable and feasible for your academic position.

The process of writing a research proposal is lengthy and time-consuming. Your proposal will need constant edits as you keep taking your work forward and continue receiving feedback. Although, there is a structure or a template that needs to be followed. This article will guide you through this strenuous task. So, let’s get to work!

Research Proposal: Example

[ Let us take a running example throughout the article so that we cover all the points. Let us assume that we are working on a dissertation that needs to study the relationship between Gender and Money. ]

The Title is one of the first things the reader comes across. Your title should be crisp yet communicate all that you are trying to convey to the reader. In academia, a title gets even more weightage because in a sea of resources, sometimes your research project can get ignored because the title didn’t speak for itself. Therefore, make sure that you brainstorm multiple title options and see which fits the best. Many times in academic writing we use two forms of titles: the Main Title and the Subtitle. If you think that you cannot justify your research using just a Title, you can add a subtitle which will then convey the rest of your explanation.

[ Explanation through an example: Our theme is “Gender and Money”.

Insider’s Info: If you are not confident about your title in your research proposal, then write “Tentative Title” in brackets and italic below your Title. In this way, your superiors (professor or supervisor) will know that you are still working on fixing the title.

Overview / Abstract

Existing literature, difference between “literature review” and “existing literature”.

A literature review is a detailed essay that discusses all the material which is already out there regarding your topic. For a literature review, you will have to mention all the literature you have read and then explain how they benefit you in your field of research.

To find the existing literature on this topic you should find academic articles relating to the themes of money, gender, economy, income, etc. ]

Research Gap

[ Explanation through an example: Now we know that our topic is: Our theme is “A study of “Gendered Money” in the Rural households of Delhi.”

Insider’s Info : If you are unable to find a research gap for your dissertation, the best hack to fall back on is to say that all the research done up to this point have been based on western notions and social facts, but you will conduct research which holds in your localized reality.

Research Question / Hypothesis

Some of the research questions you can state can be,

Research Methodology / Research Design

This part of the research proposal is about how you will conduct and complete your research. To understand better what research methodology is, we should first clarify the difference between methodology and method. Research Method is the technique used by you to conduct your research. A method includes the sources of collecting your data such as case studies, interviews, surveys, etc. On the other hand, Methodology is how you plan to apply your method . Your methodology determines how you execute various methods during the course of your dissertation.

Therefore, a research methodology, which is also known as research design, is where you tell your reader how you plan to do your research. You tell the step-by-step plan and then justify it. Your research methodology will inform your supervisor how you plan to use your research tools and methods.

Your methodology should explain where you are conducting the research and how. So for this research, your field will be rural Delhi. Explain why you chose to study rural households and not urban ones. Then comes the how, some of the methods you might want to opt for can be Interviews, Questionnaires, and/or Focused Group Discussions. Do not forget to mention your sample size, i.e., the number of people you plan to talk to. ]

Insider’s Info: Make sure that you justify all the methods you plan to use. The more you provide your supervisor with a justification; the more serious and formal you come out to be in front of them. Also, when you write your why down, it is hard to forget the track and get derailed from the goal.

For this project, you can mention that you will be allocated 4 months, out of which 1 month will be utilized for fieldwork and the rest would be used for secondary research, compilation, and completion of the thesis. ]

Aim of the Research

You can present that through your research you will aim to find if the money which enters the household belongs equally to everyone, or does it get stratified and gendered in this realm. Through this research, you aim to present a fresh new perspective in the field of studies of gendered money. ]

Bibliography

Insider’s Info: You do not number or bullet your bibliography. They should be arranged alphabetically based on the surname of the author.

Learn: Citation with Examples

https://www.yorksj.ac.uk/study/postgraduate/research/

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What Is a Research Proposal?

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When applying for a research grant or scholarship, or, just before you start a major research project, you may be asked to write a preliminary document that includes basic information about your future research. This is the information that is usually needed in your proposal:

• The topic and goal of the research project.
• The kind of result expected from the research.
• The theory or framework in which the research will be done and presented.
• What kind of methods will be used (statistical, empirical, etc.).
• Short reference on the preliminary scholarship and why your research project is needed; how will it continue/justify/disprove the previous scholarship.
• How much will the research project cost; how will it be budgeted (what for the money will be spent).
• Why is it you who can do this research and not somebody else.

Most agencies that offer scholarships or grants provide information about the required format of the proposal. It may include filling out templates, types of information they need, suggested/maximum length of the proposal, etc.

Research proposal formats vary depending on the size of the planned research, the number of participants, the discipline, the characteristics of the research, etc. The following outline assumes an individual researcher. This is just a SAMPLE; several other ways are equally good and can be successful. If possible, discuss your research proposal with an expert in writing, a professor, your colleague, another student who already wrote successful proposals, etc.

• Author, author's affiliation
• Explain the topic and why you chose it. If possible explain your goal/outcome of the research . How much time you need to complete the research?
• Give a brief summary of previous scholarship and explain why your topic and goals are important.
• Relate your planned research to previous scholarship. What will your research add to our knowledge of the topic.
• Break down the main topic into smaller research questions. List them one by one and explain why these questions need to be investigated. Relate them to previous scholarship.
• Include your hypothesis into the descriptions of the detailed research issues if you have one. Explain why it is important to justify your hypothesis.
• This part depends of the methods conducted in the research process. List the methods; explain how the results will be presented; how they will be assessed.
• Explain what kind of results will justify or  disprove your hypothesis. 
• Explain how much money you need.
• Explain the details of the budget (how much you want to spend for what).
• Describe why your research is important.
• List the sources you have used for writing the research proposal, including a few main citations of the preliminary scholarship.

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Research Proposal explained and guide

Research proposal: this article provides a practical explanation of the research proposal . The article starts with a definition of the term research proposal and why the proposal is an important part of research as a whole. Then you will find a step-by-step guide and valuable tips on how to write a good research proposal. Enjoy reading!

What is a research proposal?

A research proposal is an important first step that is carried out before the research starts. Every student who is going to write a thesis must submit a research proposal in advance. This proposal provides a picture of the problem that will be researched and how the research will be designed.

Research proposal structure

The research proposal is a document that usually consists of the following different elements:

• Background information
• Problem statement, research objectives and research questions
• Research methods
• Preliminary bibliography

It is important to pay attention to this as it serves as a blueprint for the research project and helps to convince the reader that the research is worthwhile.

Students use the research proposal as a guideline for their thesis, an extensive research that forms the pinnacle of their academic career. Many students dread writing a thesis.

This proposal helps ensure that the student is on the right track with their research and provides a roadmap for writing the thesis. In this article you will find all the information you need to complete a research proposal.

Step 1 of the research proposal: Background information

The first step in writing a research proposal is to prepare background information. This section provides an explanation of the problem being researched, why it is important to research this problem, and how the problem compares to existing research conducted in the same field.

The background information may also include a brief overview of the main theories and concepts relevant to the research topic. However, these are also included in the last step under the provisional bibliography heading.

The purpose of this section is to help the reader understand why the research is needed and how it fits into the wider context of the field. We call this the academic relevance of the research.

Example of a good description of background information

In recent years, the rise of artificial intelligence (AI) has had a major impact on the way companies shape their marketing activities.

AI technologies are used to analyze data , predict consumer behavior and create personalized advertisements.

These developments have created both opportunities and challenges for marketers. This research focuses on examining the impact of AI on marketing in companies and exploring ways companies can use these technologies to improve their marketing strategies.

A study of the effects of AI in marketing is academically relevant because it focuses on a current and relevant topic within the marketing world, namely the emergence of AI technologies and their impact on companies’ marketing strategy.

The research is relevant because it contributes to the development of knowledge and understanding of this topic, and can help improve the way companies develop and execute their marketing strategies.

In addition, the research is also theoretically relevant, because it contributes to the development of academic literature on this topic, for example by introducing new insights or concepts on this relatively new and unknown topic.

Step 2 of the research proposal: the Problem statement

The problem analysis in a research proposal ensures that the researcher gets a picture of the situation being researched and why it concerns a problem that needs to be researched. The problem statement then describes exactly what the problem or issue is and why research is needed.

Example problem statement

The rise of artificial intelligence (AI) is transforming the way companies approach marketing.

As AI becomes more sophisticated and accessible, it can automate many tasks traditionally performed by human marketers, including data analysis, customer segmentation, and personalized targeting. While AI offers significant opportunities to improve the efficiency and effectiveness of marketing efforts, it also poses challenges for companies in organizing and managing their marketing teams in this new landscape.

Research question

Therefore, the research question for this study is as follows:

What are the implications of AI for the organization of marketing efforts in companies, and how can companies best adapt to these changes to remain competitive in the marketplace?

Sub-questions

Examples of sub-questions that can help answer the research question of this study are:

• What specific marketing tasks can AI automate, and how can companies effectively integrate AI into their existing marketing strategies?
• What are the advantages and disadvantages of using AI in marketing and in which different sectors and companies do they differ?
• How do AI-powered marketing tools influence the skills and roles needed for human marketers?
• Which organizational structures and business processes are best suited for integrating AI into marketing teams?

Step 3 of the research proposal: Research methods

To answer the above questions, it is important to know which research methods can be used to collect the right data. This part of the research proposal therefore revolves around determining and partly explaining the methods used.

Please try to complete this section as completely as possible. Keep the purpose of the research proposal in mind: the document serves as a blueprint and guideline for actually carrying out the research.

The better the preparation is, the easier it will be to go through the research process.

Example research methods

To answer the sub-questions, a mixed-methods research approach is used, combining both qualitative and quantitative research methods.

For the first sub-question, qualitative research methods are used, such as interviews with marketing experts and industry leaders.

This is done to gain a comprehensive understanding of the ways AI can be integrated into existing marketing strategies. In addition, a thorough literature review is performed to identify best practices and successful case studies of AI-driven marketing campaigns.

To answer the second sub-question, both qualitative and quantitative research methods are used to examine the potential benefits and drawbacks of AI in marketing across different industries and companies. Surveys and focus groups are the primary tools to collect qualitative data on consumer attitudes towards AI in marketing, while financial data will also be analyzed to measure the economic impact of AI on marketing efforts.

The third sub-question will be answered through a combination of qualitative research methods, specifically interviews and focus groups, as well as quantitative data analysis. Surveys are also being used to collect data on the skills and roles needed for human marketers in the age of AI. Job openings are also analyzed to identify emerging skills and roles in AI-driven marketing.

Finally, answering the fourth sub-question uses both qualitative and quantitative research methods again, where surveys and interviews will be used to collect data on the most effective organizational structures and processes for integrating AI into marketing teams.

A timeframe is also included in the research proposal. When it comes to a thesis, supervisors are mainly interested in the feasibility of the planning. Make sure you allocate enough time for each part and use margins so that you can meet the deadline even if there are delays. Use a tool like the Gantt chart .

Step 4 of the research proposal: Provisional bibliography and references

The reference list is an essential part of any research paper or proposal, as it lists all sources used in the research process. In this section, students should include a complete list of all references cited in their proposal, following a particular reference style such as APA or MLA.

The citation section should include the author’s name, publication year, article or book title, publication name, and page numbers. If the source is a website or online article, students should also include the URL and date of access.

Tips for writing a research proposal

Use the following tips to write a good research proposal:

1. Write a concise research question

Your research question should be focused and well-defined to keep you on track throughout the research process.

2. Conduct a thorough literature review

Before you start writing the actual research, it is important to conduct an extensive literature review to understand what research has already been done on the topic.

3. Describe your research methodology

Clearly explain the research methods you plan to use, including any data collection and analysis methods.

4. Academic relevance

Explain clearly why your research is important and how it will contribute to the field. The lack of academic relevance is a common reason for rejecting a research proposal.

5. Be realistic

Make sure that your research question is feasible and that you have access to the necessary resources to conduct the research.

6. Follow the guidelines

Check and follow the specific guidelines and requirements set by your institution or professor. This can also be a reason for rejection of a research proposal.

7. Proofreading

Check your proposal for errors in grammar, spelling, and punctuation, and ask a colleague or consultant to review it and provide feedback.

It’s Your Turn

What do you think? Do you recognize the explanation of the research proposal? Does this article help you write a research proposal? Which tips in this article did you find most useful? Are you still missing information? Or do you have other tips and comments?

Share your experience and knowledge in the comments box below.

More information

• Barick, R. (2021). Research Methods For Business Students . Retrieved 02/16/2024 from Udemy.
• Denscombe, M. (2012). Research proposals: A practical guide . McGraw-Hill Education .
• Klopper, H. (2008). The qualitative research proposal . Curationis, 31(4), 62-72.
• Punch, K. (2000). D eveloping effective research proposals . Sage Publishing .

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A Guide to Research Proposals

• What is a research proposal?
• Searching for journal articles
• Glossary of Research

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The Story of Research 

If you have ever read a news article online where it included the phrase "In a recent study..." you got a small glimpse of a parallel world. Out in this world, scholars and scientists are putting the scientific method to good use. Unless you know to look for it, you wouldn't know it was there.

Think about where you get your information on a daily basis. It's probably the internet, tv, social media, and from your friends and family. There are other sources of information that you might have never encountered (directly) before coming to SHU. As you enter college, you meet your professors who are here to teach you, yes, but they have other responsibilities too. Outside of their teaching duties, your professors must continue their research which means publishing articles in peer-reviewed journals, chapters in books, or even entire books.

Before diving into a research project, scholars (including your professors) often have to write research proposals. Even experts need to prove that their research is important and valuable. Research proposals are required when applying for grant money from different organizations, so scholars need to make a good argument that proves their project deserves to be funded. Sometimes there is fierce competition for limited funds. Even a good research project (because, let's be honest, some are bad) needs a good research proposal to help it be completed.   

Your Research Proposal

You might be thinking to yourself, "I am not applying for a grant, why is my professor making me do a research proposal?"

A research proposal is a great way to introduce you to research without making you write a long research paper (sounds nice, no?). It is preparing you for future classes where you might have to write a paper whether you research the same topic or not. If you do research the same topic, a research proposal gives you a huge head start because you end up having done a lot of prep work for the final project. This makes the entire process less stressful for you. If you don't use the same topic, you still have a better idea of how the process works for a new research project.

Research proposals force you to think about why the topic matters, not just to yourself, but to a wider audience. You get to learn about the scholarly conversation already going on and how you might be able to contribute to it with your own research.

Picking a Topic

The first thing you need to do is figure out what you want to research. This is probably going to be the hardest part.

Where do you even start?

You'll be spending some time on this project and you don't want to get bored by it. There are a few places to look when you are stuck on finding an interesting research topic. 

• Your professor probably left some suggestions for you in the syllabus or on the handout for the assignment.
• Are there any examples from class that have stuck with you? Or from another one of your classes?
• Have you read anything in the news, seen something on tv or on social media that seemed like something you wanted to research?

Other things to think about when choosing a topic...

• There is such a thing as being too broad and too specific about a topic. If you are finding too many sources and are getting overwhelmed by the options, you need to narrow it down. If you are not finding anything about it, it is too specific and you need to take a step back.
• If you are having an emotional (anger, happiness) response to a particular topic, ask yourself why. You can still research the topic, but be conscious of your strong reactions and/or opinion. You might be inadvertently only looking at the side of the issue with which you agree.  
• Picking a topic
• Handout: Developing a research Question Worksheet for to help develop a more specific research question from a broad topic. Uses the "4 W" questions: Who, What, Where, When

Writing an Abstract

An Abstract is a concise summary of a research paper or article. It is a 150-250 word paragraph that provides a quick overview of your work and explains how it is organized. It should express your thesis or main idea and your key points. It should also suggest any implications of the research you discuss. 

An abstract describes the work. 

It begins with a brief statement of the research problem or question, followed by a description of the research method and design.

Anatomy of a Research Proposal

Below are three main sections you should have in a Research Proposal.

NOTE: Always refer to the assignment prompt from your class or syllabus. Your professor likely has specified a few things that you need to include in your Research Proposal. 

Introduction

• What is your question? Provide a clear description of the question or problem. Explain the purpose of the research. Why is the issue important and to whom? Is there a specific audience that will want or need to know your findings?

Literature Review/Background information

• A literature review is where you discuss what other people have written about the topic (or a similar one). This means you need to find that research and read it and then be able to explain it briefly.
• You are also looking for something that they are missing/already know that they are missing. You are trying to fill that gap with the research you are proposing.
• The number of articles depends on the assignment your professor gave you. In a situation where you are applying for funding, you would want to find as much research as possible to have a complete literature review. For a class assignment, you might not need to find everything ever written. Double-check the assignment. You want to find the most relevant and most recent literature on the subject to help you with your proposal.

Methodology/Investigatory Procedures

• What methods will you use? Qualitative, quantitative, mixed-methods? You have been learning about the different methods for research throughout the semester, so it is up to you to decide which is best for your topic. For an overview of the methods, and definitions for other terms, see the Glossary of Research .

Research Proposal Length

Again, this depends on your professor. It can be as short as 4 pages or as long as 20. 

This always depends on the subject you are studying. In the Social Sciences, you will probably need to use APA or Chicago Style (Author-Date). 

• Audiovisual/Digital Sources

Here are some examples of research proposals to give you a little inspiration. Just consider the examples and follow format on above.

• Research Proposal Example From University of Waterloo in Canada. Example Research Proposal on environmental policy in Canada and US.
• A Sample Proposal with Comments This research proposal is not political science related, but has some good questions in the comments section that may help you think through your own research proposal.
• Social Sciences Example 1 Example of research proposal in the social sciences.
• Social Sciences Example 2 Example research proposal in the social sciences: Racial and Ethnic minorities
• Social Sciences Example 3 Example Research Proposal in the Social Sciences: Gangs and Criminal Organizations

For more information about research proposal writing, read through the book Research Proposals: A practical Guide. Click on the link below to access the eBook.

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• Last Updated: Jun 7, 2023 3:54 PM
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• How to Write a Research Proposal

How to Write a Research Proposal - Structure and Guidelines

To obtain any higher degree of education, you will be required to write a research paper as a part of your final project. A research proposal is written before you write your research paper. It is a description of your research topic and the details of your paper. There is a particular format for writing a research proposal. To learn more about what a research proposal is, go through this article.

Table of Contents

What is the purpose of a research proposal, abstract and table of contents, introduction, aims and objectives, background significance, literature review, research design and methodology, research questions, suppositions and implications, bibliography, tips to write a research proposal, frequently asked questions on writing a research proposal.

The purpose of writing a research proposal is to present the plan for the research. It can also be written as a proposal for the research project’s funding. First, a research proposal is sent to the guide or mentor for approval. Only after their approval can you proceed with the research.

No matter what your reasons are for drafting a research proposal, the format remains the same. The researcher portrays how and why the research topic is relevant to the field. They explain the research gap and the ways to fill up the research gap. A research proposal also proves that the author can conduct the research and make a significant contribution to the field’s current status. To do this, your research proposal must detail your academic history and credentials and also establish the academic worth of your proposed ideas.

Listed below are the important things to be covered in a research proposal.

• The research methodology
• The research tools and procedures to be used by the researcher to collect and analyse the data
• Explanation of how the research can fit the budget and other restrictions imposed by the institution, department, or academic program

Structure of a Research Proposal

A research proposal must include the following.

An abstract and table of contents are added at the beginning of the research proposal, just before the introduction. An abstract talks about the research in brief. It can also include keywords used in the proposal towards the end.

Like in any other academic writing, the introduction of a research proposal introduces your research idea. It covers the research problem and the questions it raises. The introduction provides the context for your research. It must be precise and must cover all the relevant information. Be careful not to make it look like all the information is crammed into one paragraph.

This is an important section of a research proposal. This is where you explain your objectives for conducting the research and what you intend to achieve through it. This will help the reader understand your point of view more clearly. Mention the objectives in bullet points.

This is the section where you explain why the research is essential and how it is related to the field. You have to also explain the research problems and why you have to work on them here.

The literature review plays a vital role in a research proposal. In this section, you will explain information related to the study from books, articles and other sources. The main objective here is to establish the research gap.

After the literature review, the important thing to discuss in the research proposal is the research methodology and the design of your research. In this section, you will mention about,

• The type of research to be conducted – qualitative or quantitative. You will have to mention if the data is collected originally by you or if you are analysing other researchers’ works.
• You will also have to explain if you are conducting an experimental, correlational, or descriptive type of research.
• Discuss the data you are working with. If you are conducting social science research, for example, you will have to describe the demographic you are looking at. You must also explain how you will choose your subjects and collect data from them.
• Also, explain the tools to be used while conducting the research. It can be surveys, interviews, videos, etc.

After looking at your research and the type of research, you can also add information regarding the budget, time frame, and obstacles.

Research questions direct you to stick to the research and not deviate from it at any point. It can be two to four or five questions that you seek to find answers to with your research.

Although you will not know the findings of your research until you’ve completed it, you should have a clear sense of how your work will benefit your field before you begin. This section of your research proposal is likely the most important because it expresses why your research is vital. You can explain the below-given points in this section.

• How your research will create the foundation for future research.
• How it can be challenging to the already existing theories.
• How it adds practical value to the practitioners, researchers, teachers, etc.
• The problems that you may have to work on and fix.
• Policies that can be impacted by your findings.
• How your findings can be implemented in academics, and how they can transform the system.

Primarily this section talks about the value that your research can add. Rather than talking about the exact result or exact answer, you can discuss the expected outcomes.

The conclusion contains the overall summary of the proposal. Make sure you do not end it abruptly.

A bibliography plays a crucial role in a research paper as well as a research proposal. It is the list of sources you have referred to and cited to avoid plagiarism and copyright issues. At times, the full list of the bibliography is not needed. In such a case, we can just add the reference list. You can seek help from your guide or supervisor for the correct format.

• Include all the information regarding the final research paper to make it understandable to the supervisor, guide, etc.
• Citations play a major role. Cite every source you have referred to and used.
• Follow one format of writing, e.g. MLA format, APA format, etc. Consult with your guide and find out which format you have to follow to write your research proposal.
• Establish a strong argument for your research proposal because your objective is to make your reader say “Yes” to your proposal.
• Proofread and edit it to avoid any possible errors.

What are the essential components of a research proposal?

The essential components of a research proposal are the introduction, literature review, research questions, aims and objectives, and the research methodology.

Why is a research proposal written?

A research proposal is written to seek approval from the research guide, to get financial support, or to prepare a representation of your research plan and strategies.

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What is a research proposal?

A research proposal is a concise and coherent summary of your proposed research.

Your research proposal should set out the central issues or questions that you intend to address. It should outline the general area of study within which your research falls, referring to the current state of knowledge and any recent debates on the topic, as well as demonstrate the originality of your proposed research.

The proposal also gives you an opportunity to show that you have the aptitude for postgraduate level research by demonstrating that you have the ability to communicate complex ideas clearly, concisely and critically.

In addition, the proposal also helps us to match your research interest with an appropriate supervisor. The proposal is a key part of your application, on which potential supervisors will decide if your research is something they can support. 

Read our advice on research proposal preparation

Additional guidance for applicants from the USA

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How to prepare a Research Proposal

Health research, medical education and clinical practice form the three pillars of modern day medical practice. As one authority rightly put it: ‘Health research is not a luxury, but an essential need that no nation can afford to ignore’. Health research can and should be pursued by a broad range of people. Even if they do not conduct research themselves, they need to grasp the principles of the scientific method to understand the value and limitations of science and to be able to assess and evaluate results of research before applying them. This review paper aims to highlight the essential concepts to the students and beginning researchers and sensitize and motivate the readers to access the vast literature available on research methodologies.

Most students and beginning researchers do not fully understand what a research proposal means, nor do they understand its importance. 1 A research proposal is a detailed description of a proposed study designed to investigate a given problem. 2

A research proposal is intended to convince others that you have a worthwhile research project and that you have the competence and the work-plan to complete it. Broadly the research proposal must address the following questions regardless of your research area and the methodology you choose: What you plan to accomplish, why do you want to do it and how are you going to do it. 1 The aim of this article is to highlight the essential concepts and not to provide extensive details about this topic.

The elements of a research proposal are highlighted below:

1. Title: It should be concise and descriptive. It must be informative and catchy. An effective title not only prick’s the readers interest, but also predisposes him/her favorably towards the proposal. Often titles are stated in terms of a functional relationship, because such titles clearly indicate the independent and dependent variables. 1 The title may need to be revised after completion of writing of the protocol to reflect more closely the sense of the study. 3

2. Abstract: It is a brief summary of approximately 300 words. It should include the main research question, the rationale for the study, the hypothesis (if any) and the method. Descriptions of the method may include the design, procedures, the sample and any instruments that will be used. 1 It should stand on its own, and not refer the reader to points in the project description. 3

3. Introduction: The introduction provides the readers with the background information. Its purpose is to establish a framework for the research, so that readers can understand how it relates to other research. 4 It should answer the question of why the research needs to be done and what will be its relevance. It puts the proposal in context. 3

The introduction typically begins with a statement of the research problem in precise and clear terms. 1

The importance of the statement of the research problem 5 : The statement of the problem is the essential basis for the construction of a research proposal (research objectives, hypotheses, methodology, work plan and budget etc). It is an integral part of selecting a research topic. It will guide and put into sharper focus the research design being considered for solving the problem. It allows the investigator to describe the problem systematically, to reflect on its importance, its priority in the country and region and to point out why the proposed research on the problem should be undertaken. It also facilitates peer review of the research proposal by the funding agencies.

Then it is necessary to provide the context and set the stage for the research question in such a way as to show its necessity and importance. 1 This step is necessary for the investigators to familiarize themselves with existing knowledge about the research problem and to find out whether or not others have investigated the same or similar problems. This step is accomplished by a thorough and critical review of the literature and by personal communication with experts. 5 It helps further understanding of the problem proposed for research and may lead to refining the statement of the problem, to identify the study variables and conceptualize their relationships, and in formulation and selection of a research hypothesis. 5 It ensures that you are not "re-inventing the wheel" and demonstrates your understanding of the research problem. It gives due credit to those who have laid the groundwork for your proposed research. 1 In a proposal, the literature review is generally brief and to the point. The literature selected should be pertinent and relevant. 6

Against this background, you then present the rationale of the proposed study and clearly indicate why it is worth doing.

4. Objectives: Research objectives are the goals to be achieved by conducting the research. 5 They may be stated as ‘general’ and ‘specific’.

The general objective of the research is what is to be accomplished by the research project, for example, to determine whether or not a new vaccine should be incorporated in a public health program.

The specific objectives relate to the specific research questions the investigator wants to answer through the proposed study and may be presented as primary and secondary objectives, for example, primary: To determine the degree of protection that is attributable to the new vaccine in a study population by comparing the vaccinated and unvaccinated groups. 5 Secondary: To study the cost-effectiveness of this programme.

Young investigators are advised to resist the temptation to put too many objectives or over-ambitious objectives that cannot be adequately achieved by the implementation of the protocol. 3

5. Variables: During the planning stage, it is necessary to identify the key variables of the study and their method of measurement and unit of measurement must be clearly indicated. Four types of variables are important in research 5 :

a. Independent variables: variables that are manipulated or treated in a study in order to see what effect differences in them will have on those variables proposed as being dependent on them. The different synonyms for the term ‘independent variable’ which are used in literature are: cause, input, predisposing factor, risk factor, determinant, antecedent, characteristic and attribute.

b. Dependent variables: variables in which changes are results of the level or amount of the independent variable or variables.

Synonyms: effect, outcome, consequence, result, condition, disease.

c. Confounding or intervening variables: variables that should be studied because they may influence or ‘mix’ the effect of the independent variables. For instance, in a study of the effect of measles (independent variable) on child mortality (dependent variable), the nutritional status of the child may play an intervening (confounding) role.

d. Background variables: variables that are so often of relevance in investigations of groups or populations that they should be considered for possible inclusion in the study. For example sex, age, ethnic origin, education, marital status, social status etc.

The objective of research is usually to determine the effect of changes in one or more independent variables on one or more dependent variables. For example, a study may ask "Will alcohol intake (independent variable) have an effect on development of gastric ulcer (dependent variable)?"

Certain variables may not be easy to identify. The characteristics that define these variables must be clearly identified for the purpose of the study.

6. Questions and/ or hypotheses: If you as a researcher know enough to make prediction concerning what you are studying, then the hypothesis may be formulated. A hypothesis can be defined as a tentative prediction or explanation of the relationship between two or more variables. In other words, the hypothesis translates the problem statement into a precise, unambiguous prediction of expected outcomes. Hypotheses are not meant to be haphazard guesses, but should reflect the depth of knowledge, imagination and experience of the investigator. 5 In the process of formulating the hypotheses, all variables relevant to the study must be identified. For example: "Health education involving active participation by mothers will produce more positive changes in child feeding than health education based on lectures". Here the independent variable is types of health education and the dependent variable is changes in child feeding.

A research question poses a relationship between two or more variables but phrases the relationship as a question; a hypothesis represents a declarative statement of the relations between two or more variables. 7

For exploratory or phenomenological research, you may not have any hypothesis (please do not confuse the hypothesis with the statistical null hypothesis). 1 Questions are relevant to normative or census type research (How many of them are there? Is there a relationship between them?). Deciding whether to use questions or hypotheses depends on factors such as the purpose of the study, the nature of the design and methodology, and the audience of the research (at times even the outlook and preference of the committee members, particularly the Chair). 6

7. Methodology: The method section is very important because it tells your research Committee how you plan to tackle your research problem. The guiding principle for writing the Methods section is that it should contain sufficient information for the reader to determine whether the methodology is sound. Some even argue that a good proposal should contain sufficient details for another qualified researcher to implement the study. 1 Indicate the methodological steps you will take to answer every question or to test every hypothesis illustrated in the Questions/hypotheses section. 6 It is vital that you consult a biostatistician during the planning stage of your study, 8 to resolve the methodological issues before submitting the proposal.

This section should include:

Research design: The selection of the research strategy is the core of research design and is probably the single most important decision the investigator has to make. The choice of the strategy, whether descriptive, analytical, experimental, operational or a combination of these depend on a number of considerations, 5 but this choice must be explained in relation to the study objectives. 3

Research subjects or participants: Depending on the type of your study, the following questions should be answered 3 , 5

• - What are the criteria for inclusion or selection?
• - What are the criteria for exclusion?
• - What is the sampling procedure you will use so as to ensure representativeness and reliability of the sample and to minimize sampling errors? The key reason for being concerned with sampling is the issue of validity-both internal and external of the study results. 9
• - Will there be use of controls in your study? Controls or comparison groups are used in scientific research in order to increase the validity of the conclusions. Control groups are necessary in all analytical epidemiological studies, in experimental studies of drug trials, in research on effects of intervention programmes and disease control measures and in many other investigations. Some descriptive studies (studies of existing data, surveys) may not require control groups.
• - What are the criteria for discontinuation?

Sample size: The proposal should provide information and justification (basis on which the sample size is calculated) about sample size in the methodology section. 3 A larger sample size than needed to test the research hypothesis increases the cost and duration of the study and will be unethical if it exposes human subjects to any potential unnecessary risk without additional benefit. A smaller sample size than needed can also be unethical as it exposes human subjects to risk with no benefit to scientific knowledge. Calculation of sample size has been made easy by computer software programmes, but the principles underlying the estimation should be well understood.

Interventions: If an intervention is introduced, a description must be given of the drugs or devices (proprietary names, manufacturer, chemical composition, dose, frequency of administration) if they are already commercially available. If they are in phases of experimentation or are already commercially available but used for other indications, information must be provided on available pre-clinical investigations in animals and/or results of studies already conducted in humans (in such cases, approval of the drug regulatory agency in the country is needed before the study). 3

Ethical issues 3 : Ethical considerations apply to all types of health research. Before the proposal is submitted to the Ethics Committee for approval, two important documents mentioned below (where appropriate) must be appended to the proposal. In additions, there is another vital issue of Conflict of Interest, wherein the researchers should furnish a statement regarding the same.

The Informed consent form (informed decision-making): A consent form, where appropriate, must be developed and attached to the proposal. It should be written in the prospective subjects’ mother tongue and in simple language which can be easily understood by the subject. The use of medical terminology should be avoided as far as possible. Special care is needed when subjects are illiterate. It should explain why the study is being done and why the subject has been asked to participate. It should describe, in sequence, what will happen in the course of the study, giving enough detail for the subject to gain a clear idea of what to expect. It should clarify whether or not the study procedures offer any benefits to the subject or to others, and explain the nature, likelihood and treatment of anticipated discomfort or adverse effects, including psychological and social risks, if any. Where relevant, a comparison with risks posed by standard drugs or treatment must be included. If the risks are unknown or a comparative risk cannot be given it should be so stated. It should indicate that the subject has the right to withdraw from the study at any time without, in any way, affecting his/her further medical care. It should assure the participant of confidentiality of the findings.

Ethics checklist: The proposal must describe the measures that will be undertaken to ensure that the proposed research is carried out in accordance with the World Medical Association Declaration of Helsinki on Ethical Principles for Medical research involving Human Subjects. 10 It must answer the following questions:

• • Is the research design adequate to provide answers to the research question? It is unethical to expose subjects to research that will have no value.
• • Is the method of selection of research subjects justified? The use of vulnerable subjects as research participants needs special justification. Vulnerable subjects include those in prison, minors and persons with mental disability. In international research it is important to mention that the population in which the study is conducted will benefit from any potential outcome of the research and the research is not being conducted solely for the benefit of some other population. Justification is needed for any inducement, financial or otherwise, for the participants to be enrolled in the study.
• • Are the interventions justified, in terms of risk/benefit ratio? Risks are not limited to physical harm. Psychological and social risks must also be considered.
• • For observations made, have measures been taken to ensure confidentiality?

Research setting 5 : The research setting includes all the pertinent facets of the study, such as the population to be studied (sampling frame), the place and time of study.

Study instruments 3 , 5 : Instruments are the tools by which the data are collected. For validated questionnaires/interview schedules, reference to published work should be given and the instrument appended to the proposal. For new a questionnaire which is being designed specifically for your study the details about preparing, precoding and pretesting of questionnaire should be furnished and the document appended to the proposal. Descriptions of other methods of observations like medical examination, laboratory tests and screening procedures is necessary- for established procedures, reference of published work cited but for new or modified procedure, an adequate description is necessary with justification for the same.

Collection of data: A short description of the protocol of data collection. For example, in a study on blood pressure measurement: time of participant arrival, rest for 5p. 10 minutes, which apparatus (standard calibrated) to be used, in which room to take measurement, measurement in sitting or lying down position, how many measurements, measurement in which arm first (whether this is going to be randomized), details of cuff and its placement, who will take the measurement. This minimizes the possibility of confusion, delays and errors.

Data analysis: The description should include the design of the analysis form, plans for processing and coding the data and the choice of the statistical method to be applied to each data. What will be the procedures for accounting for missing, unused or spurious data?

Monitoring, supervision and quality control: Detailed statement about the all logistical issues to satisfy the requirements of Good Clinical Practices (GCP), protocol procedures, responsibilities of each member of the research team, training of study investigators, steps taken to assure quality control (laboratory procedures, equipment calibration etc)

Gantt chart: A Gantt chart is an overview of tasks/proposed activities and a time frame for the same. You put weeks, days or months at one side, and the tasks at the other. You draw fat lines to indicate the period the task will be performed to give a timeline for your research study (take help of tutorial on youtube). 11

Significance of the study: Indicate how your research will refine, revise or extend existing knowledge in the area under investigation. How will it benefit the concerned stakeholders? What could be the larger implications of your research study?

Dissemination of the study results: How do you propose to share the findings of your study with professional peers, practitioners, participants and the funding agency?

Budget: A proposal budget with item wise/activity wise breakdown and justification for the same. Indicate how will the study be financed.

References: The proposal should end with relevant references on the subject. For web based search include the date of access for the cited website, for example: add the sentence "accessed on June 10, 2008".

Appendixes: Include the appropriate appendixes in the proposal. For example: Interview protocols, sample of informed consent forms, cover letters sent to appropriate stakeholders, official letters for permission to conduct research. Regarding original scales or questionnaires, if the instrument is copyrighted then permission in writing to reproduce the instrument from the copyright holder or proof of purchase of the instrument must be submitted.

Writing a Research Proposal

Parts of a research proposal, prosana model, introduction, research question, methodology.

• Structure of a Research Proposal
• Common Proposal Writing Mistakes
• Proposal Writing Resources

A research proposal's purpose is to capture the evaluator's attention, demonstrate the study's potential benefits, and prove that it is a logical and consistent approach (Van Ekelenburg, 2010).  To ensure that your research proposal contains these elements, there are several aspects to include in your proposal (Al-Riyami, 2008):

• Objective(s)
• Variables (independent and dependent)
• Research Question and/or hypothesis

Details about what to include in each element are included in the boxes below.  Depending on the topic of your study, some parts may not apply to your proposal.  You can also watch the video below for a brief overview about writing a successful research proposal.

Van Ekelenburg (2010) uses the PROSANA Model to guide researchers in developing rationale and justification for their research projects.  It is an acronym that connects the problem, solution, and benefits of a particular research project.  It is an easy way to remember the critical parts of a research proposal and how they relate to one another.  It includes the following letters (Van Ekelenburg, 2010):

• Problem: Describing the main problem that the researcher is trying to solve.
• Root causes: Describing what is causing the problem.  Why is the topic an issue?
• fOcus: Narrowing down one of the underlying causes on which the researcher will focus for their research project.
• Solutions: Listing potential solutions or approaches to fix to the problem.  There could be more than one.
• Approach: Selecting the solution that the researcher will want to focus on.
• Novelty: Describing how the solution will address or solve the problem.
• Arguments: Explaining how the proposed solution will benefit the problem.

Research proposal titles should be concise and to the point, but informative.  The title of your proposal may be different from the title of your final research project, but that is completely normal!  Your findings may help you come up with a title that is more fitting for the final project.  Characteristics of good proposal titles are (Al-Riyami, 2008):

• Catchy: It catches the reader's attention by peaking their interest.
• Positive: It spins your project in a positive way towards the reader.
• Transparent: It identifies the independent and dependent variables.

It is also common for proposal titles to be very similar to your research question, hypothesis, or thesis statement (Locke et al., 2007).

An abstract is a brief summary (about 300 words) of the study you are proposing.  It includes the following elements (Al-Riyami, 2008):

• Your primary research question(s).
• Hypothesis or main argument.
• Method you will use to complete the study.  This may include the design, sample population, or measuring instruments that you plan to use.

Our guide on writing summaries may help you with this step.

The purpose of the introduction is to give readers background information about your topic.  it gives the readers a basic understanding of your topic so that they can further understand the significance of your proposal.  A good introduction will explain (Al-Riyami, 2008):

• How it relates to other research done on the topic
• Why your research is significant to the field
• The relevance of your study

Your research objectives are the desired outcomes that you will achieve from the research project.  Depending on your research design, these may be generic or very specific.  You may also have more than one objective (Al-Riyami, 2008).

• General objectives are what the research project will accomplish
• Specific objectives relate to the research questions that the researcher aims to answer through the study.

Be careful not to have too many objectives in your proposal, as having too many can make your project lose focus.  Plus, it may not be possible to achieve several objectives in one study.

This section describes the different types of variables that you plan to have in your study and how you will measure them.  According to Al-Riyami (2008), there are four types of research variables:

• Independent:  The person, object, or idea that is manipulated by the researcher.
• Dependent:  The person, object, or idea whose changes are dependent upon the independent variable.  Typically, it is the item that the researcher is measuring for the study.
• Confounding/Intervening:  Factors that may influence the effect of the independent variable on the dependent variable.  These include physical and mental barriers.  Not every study will have intervening variables, but they should be studied if applicable.
• Background:   Factors that are relevant to the study's data and how it can be generalized.  Examples include demographic information such as age, sex, and ethnicity.

Your research proposal should describe each of your variables and how they relate to one another.  Depending on your study, you may not have all four types of variables present.  However, there will always be an independent and dependent variable.

A research question is the main piece of your research project because it explains what your study will discover to the reader.  It is the question that fuels the study, so it is important for it to be precise and unique.  You do not want it to be too broad, and it should identify a relationship between two variables (an independent and a dependent) (Al-Riyami, 2008).  There are six types of research questions (Academic Writer, n.d.):

• Example: "Do people get nervous before speaking in front of an audience?"
• Example: "What are the study habits of college freshmen at Tiffin University?"
• Example: "What primary traits create a successful romantic relationship?"
• Example: "Is there a relationship between a child's performance in school and their parents' socioeconomic status?"
• Example: "Are high school seniors more motivated than high school freshmen?"
• Example: "Do news media outlets impact a person's political opinions?"

For more information on the different types of research questions, you can view the "Research Questions and Hypotheses" tutorial on Academic Writer, located below.  If you are unfamiliar with Academic Writer, we also have a tutorial on using the database located below.

Compose papers in pre-formatted APA templates. Manage references in forms that help craft APA citations. Learn the rules of APA style through tutorials and practice quizzes.

Academic Writer will continue to use the 6th edition guidelines until August 2020. A preview of the 7th edition is available in the footer of the resource's site. Previously known as APA Style Central.

• Academic Writer Tutorial by Pfeiffer Library Last Updated May 22, 2023 43526 views this year

If you know enough about your research topic that you believe a particular outcome may occur as a result of the study, you can include a hypothesis (thesis statement) in your proposal.  A hypothesis is a prediction that you believe will be the outcome of your study.  It explains what you think the relationship will be between the independent and dependent variable (Al-Riyami, 2008).  It is ok if the hypothesis in your proposal turns out to be incorrect, because it is only a prediction!  If you are writing a proposal in the humanities, you may be writing a thesis statement instead of a hypothesis.  A thesis presents the main argument of your research project and leads to corresponding evidence to support your argument.

Hypotheses vs. Theories

Hypotheses are different from theories in that theories represent general principles and sets of rules that explain different phenomena.  They typically represent large areas of study because they are applicable to anything in a particular field.  Hypotheses focus on specific areas within a field and are educated guesses, meaning that they have the potential to be proven wrong (Academic Writer, n.d.).  Because of this, hypotheses can also be formed from theories.

For more information on writing effective thesis statements, you can view our guide on writing thesis statements below.

In a research proposal, you must thoroughly explain how you will conduct your study.  This includes things such as (Al-Riyami, 2008):

• Research design:  What research approach will your study take?  Will it be quantitative or qualitative?
• Research subjects/participants:  Who will be participating in your study?  Does your study require human participants?  How will you determine who to study?
• Sample size:  How many participants will your study require?  If you are not using human participants, how much of the sample will you be studying?
• Timeline:  A proposed list of the general tasks and events that you plan to complete the study.  This will include a time frame for each task/event and the order in which they will be completed.
• Interventions:  If you plan on using anything on human participants for the study, you must include information it here.  This is especially important if you plan on using any substances on human subjects.
• Ethical issues:  Are there any potential ethical issues surrounding this study?
• Potential limitations:  Are there any limitations that could skew the data and findings from your study?
• Appendixes:  If you need to present any consent forms, interview questions, surveys, questionnaires, or other items that will be used in your study, you should include samples of each item with an appendix to reference them.  If you are using a copyrighted document, you may need written permission from the original creator to use it in your study.  A copy of the written permission should be included in your proposal.
• Setting:  Where will you be conducting the study?
• Study instruments:  What measuring tools or computer software will you be using to collect data?  How will you collect the data?
• How you will analyze the data:  What strategies or tools will you use to analyze the data you collect?
• Quality control:  Will you have precautions in place to ensure that the study is conducted consistently and that outside factors will not skew the data?
• Budget:  What type of funding will you need for your study?  This will include the funds needed to afford measuring tools, software, etc.
• How you will share the study's findings:  What will you plan to do with the findings?
• Significance of the study: How will your study expand on existing knowledge of the subject area?

For more information on research methodologies, you can view our guide on research methods and methodologies below.

• Research Methodologies by Pfeiffer Library Last Updated Aug 2, 2022 51115 views this year
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