sample case study for information technology students

• All Headlines

Top 40 Most Popular Case Studies of 2021

Two cases about Hertz claimed top spots in 2021's Top 40 Most Popular Case Studies

Two cases on the uses of debt and equity at Hertz claimed top spots in the CRDT’s (Case Research and Development Team) 2021 top 40 review of cases.

Hertz (A) took the top spot. The case details the financial structure of the rental car company through the end of 2019. Hertz (B), which ranked third in CRDT’s list, describes the company’s struggles during the early part of the COVID pandemic and its eventual need to enter Chapter 11 bankruptcy. 

The success of the Hertz cases was unprecedented for the top 40 list. Usually, cases take a number of years to gain popularity, but the Hertz cases claimed top spots in their first year of release. Hertz (A) also became the first ‘cooked’ case to top the annual review, as all of the other winners had been web-based ‘raw’ cases.

Besides introducing students to the complicated financing required to maintain an enormous fleet of cars, the Hertz cases also expanded the diversity of case protagonists. Kathyrn Marinello was the CEO of Hertz during this period and the CFO, Jamere Jackson is black.

Sandwiched between the two Hertz cases, Coffee 2016, a perennial best seller, finished second. “Glory, Glory, Man United!” a case about an English football team’s IPO made a surprise move to number four.  Cases on search fund boards, the future of malls,  Norway’s Sovereign Wealth fund, Prodigy Finance, the Mayo Clinic, and Cadbury rounded out the top ten.

Other year-end data for 2021 showed:

• Online “raw” case usage remained steady as compared to 2020 with over 35K users from 170 countries and all 50 U.S. states interacting with 196 cases.
• Fifty four percent of raw case users came from outside the U.S..
• The Yale School of Management (SOM) case study directory pages received over 160K page views from 177 countries with approximately a third originating in India followed by the U.S. and the Philippines.
• Twenty-six of the cases in the list are raw cases.
• A third of the cases feature a woman protagonist.
• Orders for Yale SOM case studies increased by almost 50% compared to 2020.
• The top 40 cases were supervised by 19 different Yale SOM faculty members, several supervising multiple cases.

CRDT compiled the Top 40 list by combining data from its case store, Google Analytics, and other measures of interest and adoption.

All of this year’s Top 40 cases are available for purchase from the Yale Management Media store .

And the Top 40 cases studies of 2021 are:

1.   Hertz Global Holdings (A): Uses of Debt and Equity

2.   Coffee 2016

3.   Hertz Global Holdings (B): Uses of Debt and Equity 2020

4.   Glory, Glory Man United!

5.   Search Fund Company Boards: How CEOs Can Build Boards to Help Them Thrive

6.   The Future of Malls: Was Decline Inevitable?

7.   Strategy for Norway's Pension Fund Global

8.   Prodigy Finance

9.   Design at Mayo

10. Cadbury

11. City Hospital Emergency Room

13. Volkswagen

14. Marina Bay Sands

15. Shake Shack IPO

16. Mastercard

17. Netflix

18. Ant Financial

19. AXA: Creating the New CR Metrics

20. IBM Corporate Service Corps

21. Business Leadership in South Africa's 1994 Reforms

22. Alternative Meat Industry

23. Children's Premier

24. Khalil Tawil and Umi (A)

25. Palm Oil 2016

26. Teach For All: Designing a Global Network

27. What's Next? Search Fund Entrepreneurs Reflect on Life After Exit

28. Searching for a Search Fund Structure: A Student Takes a Tour of Various Options

30. Project Sammaan

31. Commonfund ESG

32. Polaroid

33. Connecticut Green Bank 2018: After the Raid

34. FieldFresh Foods

35. The Alibaba Group

36. 360 State Street: Real Options

37. Herman Miller

38. AgBiome

39. Nathan Cummings Foundation

40. Toyota 2010

• Design for Business
• Most Recent
• Presentations
• Infographics
• Data Visualizations
• Forms and Surveys
• Video & Animation
• Case Studies
• Digital Marketing
• Design Inspiration
• Visual Thinking
• Product Updates
• Visme Webinars
• Artificial Intelligence

15 Real-Life Case Study Examples & Best Practices

Written by: Oghale Olori

Case studies are more than just success stories.

They are powerful tools that demonstrate the practical value of your product or service. Case studies help attract attention to your products, build trust with potential customers and ultimately drive sales.

It’s no wonder that 73% of successful content marketers utilize case studies as part of their content strategy. Plus, buyers spend 54% of their time reviewing case studies before they make a buying decision.

To ensure you’re making the most of your case studies, we’ve put together 15 real-life case study examples to inspire you. These examples span a variety of industries and formats. We’ve also included best practices, design tips and templates to inspire you.

Let’s dive in!

Table of Contents

What is a case study, 15 real-life case study examples, sales case study examples, saas case study examples, product case study examples, marketing case study examples, business case study examples, case study faqs.

• A case study is a compelling narrative that showcases how your product or service has positively impacted a real business or individual. 
• Case studies delve into your customer's challenges, how your solution addressed them and the quantifiable results they achieved.
• Your case study should have an attention-grabbing headline, great visuals and a relevant call to action. Other key elements include an introduction, problems and result section.
• Visme provides easy-to-use tools, professionally designed templates and features for creating attractive and engaging case studies.

A case study is a real-life scenario where your company helped a person or business solve their unique challenges. It provides a detailed analysis of the positive outcomes achieved as a result of implementing your solution.

Case studies are an effective way to showcase the value of your product or service to potential customers without overt selling. By sharing how your company transformed a business, you can attract customers seeking similar solutions and results.

Case studies are not only about your company's capabilities; they are primarily about the benefits customers and clients have experienced from using your product.

Every great case study is made up of key elements. They are;

• Attention-grabbing headline: Write a compelling headline that grabs attention and tells your reader what the case study is about. For example, "How a CRM System Helped a B2B Company Increase Revenue by 225%.
• Introduction/Executive Summary: Include a brief overview of your case study, including your customer’s problem, the solution they implemented and the results they achieved.
• Problem/Challenge: Case studies with solutions offer a powerful way to connect with potential customers. In this section, explain how your product or service specifically addressed your customer's challenges.
• Solution: Explain how your product or service specifically addressed your customer's challenges.
• Results/Achievements : Give a detailed account of the positive impact of your product. Quantify the benefits achieved using metrics such as increased sales, improved efficiency, reduced costs or enhanced customer satisfaction.
• Graphics/Visuals: Include professional designs, high-quality photos and videos to make your case study more engaging and visually appealing.
• Quotes/Testimonials: Incorporate written or video quotes from your clients to boost your credibility.
• Relevant CTA: Insert a call to action (CTA) that encourages the reader to take action. For example, visiting your website or contacting you for more information. Your CTA can be a link to a landing page, a contact form or your social media handle and should be related to the product or service you highlighted in your case study.

Now that you understand what a case study is, let’s look at real-life case study examples. Among these, you'll find some simple case study examples that break down complex ideas into easily understandable solutions.

In this section, we’ll explore SaaS, marketing, sales, product and business case study examples with solutions. Take note of how these companies structured their case studies and included the key elements.

We’ve also included professionally designed case study templates to inspire you.

1. Georgia Tech Athletics Increase Season Ticket Sales by 80%

Georgia Tech Athletics, with its 8,000 football season ticket holders, sought for a way to increase efficiency and customer engagement.

Their initial sales process involved making multiple outbound phone calls per day with no real targeting or guidelines. Georgia Tech believed that targeting communications will enable them to reach more people in real time.

Salesloft improved Georgia Tech’s sales process with an inbound structure. This enabled sales reps to connect with their customers on a more targeted level. The use of dynamic fields and filters when importing lists ensured prospects received the right information, while communication with existing fans became faster with automation.

As a result, Georgia Tech Athletics recorded an 80% increase in season ticket sales as relationships with season ticket holders significantly improved. Employee engagement increased as employees became more energized to connect and communicate with fans.

Why Does This Case Study Work?

In this case study example , Salesloft utilized the key elements of a good case study. Their introduction gave an overview of their customers' challenges and the results they enjoyed after using them. After which they categorized the case study into three main sections: challenge, solution and result.

Salesloft utilized a case study video to increase engagement and invoke human connection.

Incorporating videos in your case study has a lot of benefits. Wyzol’s 2023 state of video marketing report showed a direct correlation between videos and an 87% increase in sales.

The beautiful thing is that creating videos for your case study doesn’t have to be daunting.

With an easy-to-use platform like Visme, you can create top-notch testimonial videos that will connect with your audience. Within the Visme editor, you can access over 1 million stock photos , video templates, animated graphics and more. These tools and resources will significantly improve the design and engagement of your case study.

Simplify content creation and brand management for your team

• Collaborate on designs , mockups and wireframes with your non-design colleagues
• Lock down your branding to maintain brand consistency throughout your designs
• Why start from scratch? Save time with 1000s of professional branded templates

Sign up. It’s free.

2. WeightWatchers Completely Revamped their Enterprise Sales Process with HubSpot

WeightWatchers, a 60-year-old wellness company, sought a CRM solution that increased the efficiency of their sales process. With their previous system, Weightwatchers had limited automation. They would copy-paste message templates from word documents or recreate one email for a batch of customers.

This required a huge effort from sales reps, account managers and leadership, as they were unable to track leads or pull customized reports for planning and growth.

WeightWatchers transformed their B2B sales strategy by leveraging HubSpot's robust marketing and sales workflows. They utilized HubSpot’s deal pipeline and automation features to streamline lead qualification. And the customized dashboard gave leadership valuable insights.

As a result, WeightWatchers generated seven figures in annual contract value and boosted recurring revenue. Hubspot’s impact resulted in 100% adoption across all sales, marketing, client success and operations teams.

Hubspot structured its case study into separate sections, demonstrating the specific benefits of their products to various aspects of the customer's business. Additionally, they integrated direct customer quotes in each section to boost credibility, resulting in a more compelling case study.

Getting insight from your customer about their challenges is one thing. But writing about their process and achievements in a concise and relatable way is another. If you find yourself constantly experiencing writer’s block, Visme’s AI writer is perfect for you.

Visme created this AI text generator tool to take your ideas and transform them into a great draft. So whether you need help writing your first draft or editing your final case study, Visme is ready for you.

3. Immi’s Ram Fam Helps to Drive Over $200k in Sales

Immi embarked on a mission to recreate healthier ramen recipes that were nutritious and delicious. After 2 years of tireless trials, Immi finally found the perfect ramen recipe. However, they envisioned a community of passionate ramen enthusiasts to fuel their business growth.

This vision propelled them to partner with Shopify Collabs. Shopify Collabs successfully cultivated and managed Immi’s Ramen community of ambassadors and creators.

As a result of their partnership, Immi’s community grew to more than 400 dedicated members, generating over $200,000 in total affiliate sales.

The power of data-driven headlines cannot be overemphasized. Chili Piper strategically incorporates quantifiable results in their headlines. This instantly sparks curiosity and interest in readers.

While not every customer success story may boast headline-grabbing figures, quantifying achievements in percentages is still effective. For example, you can highlight a 50% revenue increase with the implementation of your product.

Take a look at the beautiful case study template below. Just like in the example above, the figures in the headline instantly grab attention and entice your reader to click through.

Having a case study document is a key factor in boosting engagement. This makes it easy to promote your case study in multiple ways. With Visme, you can easily publish, download and share your case study with your customers in a variety of formats, including PDF, PPTX, JPG and more!

4. How WOW! is Saving Nearly 79% in Time and Cost With Visme

This case study discusses how Visme helped WOW! save time and money by providing user-friendly tools to create interactive and quality training materials for their employees. Find out what your team can do with Visme. Request a Demo

WOW!'s learning and development team creates high-quality training materials for new and existing employees. Previous tools and platforms they used had plain templates, little to no interactivity features, and limited flexibility—that is, until they discovered Visme.

Now, the learning and development team at WOW! use Visme to create engaging infographics, training videos, slide decks and other training materials.

This has directly reduced the company's turnover rate, saving them money spent on recruiting and training new employees. It has also saved them a significant amount of time, which they can now allocate to other important tasks.

Visme's customer testimonials spark an emotional connection with the reader, leaving a profound impact. Upon reading this case study, prospective customers will be blown away by the remarkable efficiency achieved by Visme's clients after switching from PowerPoint.

Visme’s interactivity feature was a game changer for WOW! and one of the primary reasons they chose Visme.

“Previously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that we’ve all steered away from PowerPoint.” - Kendra, L&D team, Wow!

Visme’s interactive feature allowed them to animate their infographics, include clickable links on their PowerPoint designs and even embed polls and quizzes their employees could interact with.

By embedding the slide decks, infographics and other training materials WOW! created with Visme, potential customers get a taste of what they can create with the tool. This is much more effective than describing the features of Visme because it allows potential customers to see the tool in action.

To top it all off, this case study utilized relevant data and figures. For example, one part of the case study said, “In Visme, where Kendra’s team has access to hundreds of templates, a brand kit, and millions of design assets at their disposal, their team can create presentations in 80% less time.”

Who wouldn't want that?

Including relevant figures and graphics in your case study is a sure way to convince your potential customers why you’re a great fit for their brand. The case study template below is a great example of integrating relevant figures and data.

This colorful template begins with a captivating headline. But that is not the best part; this template extensively showcases the results their customer had using relevant figures.

The arrangement of the results makes it fun and attractive. Instead of just putting figures in a plain table, you can find interesting shapes in your Visme editor to take your case study to the next level.

5. Lyte Reduces Customer Churn To Just 3% With Hubspot CRM

While Lyte was redefining the ticketing industry, it had no definite CRM system . Lyte utilized 12–15 different SaaS solutions across various departments, which led to a lack of alignment between teams, duplication of work and overlapping tasks.

Customer data was spread across these platforms, making it difficult to effectively track their customer journey. As a result, their churn rate increased along with customer dissatisfaction.

Through Fuelius , Lyte founded and implemented Hubspot CRM. Lyte's productivity skyrocketed after incorporating Hubspot's all-in-one CRM tool. With improved efficiency, better teamwork and stronger client relationships, sales figures soared.

The case study title page and executive summary act as compelling entry points for both existing and potential customers. This overview provides a clear understanding of the case study and also strategically incorporates key details like the client's industry, location and relevant background information.

Having a good summary of your case study can prompt your readers to engage further. You can achieve this with a simple but effective case study one-pager that highlights your customer’s problems, process and achievements, just like this case study did in the beginning.

Moreover, you can easily distribute your case study one-pager and use it as a lead magnet to draw prospective customers to your company.

Take a look at this case study one-pager template below.

This template includes key aspects of your case study, such as the introduction, key findings, conclusion and more, without overcrowding the page. The use of multiple shades of blue gives it a clean and dynamic layout.

Our favorite part of this template is where the age group is visualized.

With Visme’s data visualization tool , you can present your data in tables, graphs, progress bars, maps and so much more. All you need to do is choose your preferred data visualization widget, input or import your data and click enter!

6. How Workato Converts 75% of Their Qualified Leads

Workato wanted to improve their inbound leads and increase their conversion rate, which ranged from 40-55%.

At first, Workato searched for a simple scheduling tool. They soon discovered that they needed a tool that provided advanced routing capabilities based on zip code and other criteria. Luckily, they found and implemented Chili Piper.

As a result of implementing Chili Piper, Workato achieved a remarkable 75–80% conversion rate and improved show rates. This led to a substantial revenue boost, with a 10-15% increase in revenue attributed to Chili Piper's impact on lead conversion.

This case study example utilizes the power of video testimonials to drive the impact of their product.

Chili Piper incorporates screenshots and clips of their tool in use. This is a great strategy because it helps your viewers become familiar with how your product works, making onboarding new customers much easier.

In this case study example, we see the importance of efficient Workflow Management Systems (WMS). Without a WMS, you manually assign tasks to your team members and engage in multiple emails for regular updates on progress.

However, when crafting and designing your case study, you should prioritize having a good WMS.

Visme has an outstanding Workflow Management System feature that keeps you on top of all your projects and designs. This feature makes it much easier to assign roles, ensure accuracy across documents, and track progress and deadlines.

Visme’s WMS feature allows you to limit access to your entire document by assigning specific slides or pages to individual members of your team. At the end of the day, your team members are not overwhelmed or distracted by the whole document but can focus on their tasks.

7. Rush Order Helps Vogmask Scale-Up During a Pandemic

Vomask's reliance on third-party fulfillment companies became a challenge as demand for their masks grew. Seeking a reliable fulfillment partner, they found Rush Order and entrusted them with their entire inventory.

Vomask's partnership with Rush Order proved to be a lifesaver during the COVID-19 pandemic. Rush Order's agility, efficiency and commitment to customer satisfaction helped Vogmask navigate the unprecedented demand and maintain its reputation for quality and service.

Rush Order’s comprehensive support enabled Vogmask to scale up its order processing by a staggering 900% while maintaining a remarkable customer satisfaction rate of 92%.

Rush Order chose one event where their impact mattered the most to their customer and shared that story.

While pandemics don't happen every day, you can look through your customer’s journey and highlight a specific time or scenario where your product or service saved their business.

The story of Vogmask and Rush Order is compelling, but it simply is not enough. The case study format and design attract readers' attention and make them want to know more. Rush Order uses consistent colors throughout the case study, starting with the logo, bold square blocks, pictures, and even headers.

Take a look at this product case study template below.

Just like our example, this case study template utilizes bold colors and large squares to attract and maintain the reader’s attention. It provides enough room for you to write about your customers' backgrounds/introductions, challenges, goals and results.

The right combination of shapes and colors adds a level of professionalism to this case study template.

8. AMR Hair & Beauty leverages B2B functionality to boost sales by 200%

With limits on website customization, slow page loading and multiple website crashes during peak events, it wasn't long before AMR Hair & Beauty began looking for a new e-commerce solution.

Their existing platform lacked effective search and filtering options, a seamless checkout process and the data analytics capabilities needed for informed decision-making. This led to a significant number of abandoned carts.

Upon switching to Shopify Plus, AMR immediately saw improvements in page loading speed and average session duration. They added better search and filtering options for their wholesale customers and customized their checkout process.

Due to this, AMR witnessed a 200% increase in sales and a 77% rise in B2B average order value. AMR Hair & Beauty is now poised for further expansion and growth.

This case study example showcases the power of a concise and impactful narrative.

To make their case analysis more effective, Shopify focused on the most relevant aspects of the customer's journey. While there may have been other challenges the customer faced, they only included those that directly related to their solutions.

Take a look at this case study template below. It is perfect if you want to create a concise but effective case study. Without including unnecessary details, you can outline the challenges, solutions and results your customers experienced from using your product.

Don’t forget to include a strong CTA within your case study. By incorporating a link, sidebar pop-up or an exit pop-up into your case study, you can prompt your readers and prospective clients to connect with you.

9. How a Marketing Agency Uses Visme to Create Engaging Content With Infographics

SmartBox Dental , a marketing agency specializing in dental practices, sought ways to make dental advice more interesting and easier to read. However, they lacked the design skills to do so effectively.

Visme's wide range of templates and features made it easy for the team to create high-quality content quickly and efficiently. SmartBox Dental enjoyed creating infographics in as little as 10-15 minutes, compared to one hour before Visme was implemented.

By leveraging Visme, SmartBox Dental successfully transformed dental content into a more enjoyable and informative experience for their clients' patients. Therefore enhancing its reputation as a marketing partner that goes the extra mile to deliver value to its clients.

Visme creatively incorporates testimonials In this case study example.

By showcasing infographics and designs created by their clients, they leverage the power of social proof in a visually compelling way. This way, potential customers gain immediate insight into the creative possibilities Visme offers as a design tool.

This example effectively showcases a product's versatility and impact, and we can learn a lot about writing a case study from it. Instead of focusing on one tool or feature per customer, Visme took a more comprehensive approach.

Within each section of their case study, Visme explained how a particular tool or feature played a key role in solving the customer's challenges.

For example, this case study highlighted Visme’s collaboration tool . With Visme’s tool, the SmartBox Dental content team fostered teamwork, accountability and effective supervision.

Visme also achieved a versatile case study by including relevant quotes to showcase each tool or feature. Take a look at some examples;

Visme’s collaboration tool: “We really like the collaboration tool. Being able to see what a co-worker is working on and borrow their ideas or collaborate on a project to make sure we get the best end result really helps us out.”

Visme’s library of stock photos and animated characters: “I really love the images and the look those give to an infographic. I also really like the animated little guys and the animated pictures. That’s added a lot of fun to our designs.”

Visme’s interactivity feature: “You can add URLs and phone number links directly into the infographic so they can just click and call or go to another page on the website and I really like adding those hyperlinks in.”

You can ask your customers to talk about the different products or features that helped them achieve their business success and draw quotes from each one.

10. Jasper Grows Blog Organic Sessions 810% and Blog-Attributed User Signups 400X

Jasper, an AI writing tool, lacked a scalable content strategy to drive organic traffic and user growth. They needed help creating content that converted visitors into users. Especially when a looming domain migration threatened organic traffic.

To address these challenges, Jasper partnered with Omniscient Digital. Their goal was to turn their content into a growth channel and drive organic growth. Omniscient Digital developed a full content strategy for Jasper AI, which included a content audit, competitive analysis, and keyword discovery.

Through their collaboration, Jasper’s organic blog sessions increased by 810%, despite the domain migration. They also witnessed a 400X increase in blog-attributed signups. And more importantly, the content program contributed to over $4 million in annual recurring revenue.

The combination of storytelling and video testimonials within the case study example makes this a real winner. But there’s a twist to it. Omniscient segmented the video testimonials and placed them in different sections of the case study.

Video marketing , especially in case studies, works wonders. Research shows us that 42% of people prefer video testimonials because they show real customers with real success stories. So if you haven't thought of it before, incorporate video testimonials into your case study.

Take a look at this stunning video testimonial template. With its simple design, you can input the picture, name and quote of your customer within your case study in a fun and engaging way.

Try it yourself! Customize this template with your customer’s testimonial and add it to your case study!

11. How Meliá Became One of the Most Influential Hotel Chains on Social Media

Meliá Hotels needed help managing their growing social media customer service needs. Despite having over 500 social accounts, they lacked a unified response protocol and detailed reporting. This largely hindered efficiency and brand consistency.

Meliá partnered with Hootsuite to build an in-house social customer care team. Implementing Hootsuite's tools enabled Meliá to decrease response times from 24 hours to 12.4 hours while also leveraging smart automation.

In addition to that, Meliá resolved over 133,000 conversations, booking 330 inquiries per week through Hootsuite Inbox. They significantly improved brand consistency, response time and customer satisfaction.

The need for a good case study design cannot be over-emphasized.

As soon as anyone lands on this case study example, they are mesmerized by a beautiful case study design. This alone raises the interest of readers and keeps them engaged till the end.

If you’re currently saying to yourself, “ I can write great case studies, but I don’t have the time or skill to turn it into a beautiful document.” Say no more.

Visme’s amazing AI document generator can take your text and transform it into a stunning and professional document in minutes! Not only do you save time, but you also get inspired by the design.

With Visme’s document generator, you can create PDFs, case study presentations , infographics and more!

Take a look at this case study template below. Just like our case study example, it captures readers' attention with its beautiful design. Its dynamic blend of colors and fonts helps to segment each element of the case study beautifully.

12. Tea’s Me Cafe: Tamika Catchings is Brewing Glory

Tamika's journey began when she purchased Tea's Me Cafe in 2017, saving it from closure. She recognized the potential of the cafe as a community hub and hosted regular events centered on social issues and youth empowerment.

One of Tamika’s business goals was to automate her business. She sought to streamline business processes across various aspects of her business. One of the ways she achieves this goal is through Constant Contact.

Constant Contact became an integral part of Tamika's marketing strategy. They provided an automated and centralized platform for managing email newsletters, event registrations, social media scheduling and more.

This allowed Tamika and her team to collaborate efficiently and focus on engaging with their audience. They effectively utilized features like WooCommerce integration, text-to-join and the survey builder to grow their email list, segment their audience and gather valuable feedback.

The case study example utilizes the power of storytelling to form a connection with readers. Constant Contact takes a humble approach in this case study. They spotlight their customers' efforts as the reason for their achievements and growth, establishing trust and credibility.

This case study is also visually appealing, filled with high-quality photos of their customer. While this is a great way to foster originality, it can prove challenging if your customer sends you blurry or low-quality photos.

If you find yourself in that dilemma, you can use Visme’s AI image edit tool to touch up your photos. With Visme’s AI tool, you can remove unwanted backgrounds, erase unwanted objects, unblur low-quality pictures and upscale any photo without losing the quality.

Constant Contact offers its readers various formats to engage with their case study. Including an audio podcast and PDF.

In its PDF version, Constant Contact utilized its brand colors to create a stunning case study design.  With this, they increase brand awareness and, in turn, brand recognition with anyone who comes across their case study.

With Visme’s brand wizard tool , you can seamlessly incorporate your brand assets into any design or document you create. By inputting your URL, Visme’s AI integration will take note of your brand colors, brand fonts and more and create branded templates for you automatically.

You don't need to worry about spending hours customizing templates to fit your brand anymore. You can focus on writing amazing case studies that promote your company.

13. How Breakwater Kitchens Achieved a 7% Growth in Sales With Thryv

Breakwater Kitchens struggled with managing their business operations efficiently. They spent a lot of time on manual tasks, such as scheduling appointments and managing client communication. This made it difficult for them to grow their business and provide the best possible service to their customers.

David, the owner, discovered Thryv. With Thryv, Breakwater Kitchens was able to automate many of their manual tasks. Additionally, Thryv integrated social media management. This enabled Breakwater Kitchens to deliver a consistent brand message, captivate its audience and foster online growth.

As a result, Breakwater Kitchens achieved increased efficiency, reduced missed appointments and a 7% growth in sales.

This case study example uses a concise format and strong verbs, which make it easy for readers to absorb the information.

At the top of the case study, Thryv immediately builds trust by presenting their customer's complete profile, including their name, company details and website. This allows potential customers to verify the case study's legitimacy, making them more likely to believe in Thryv's services.

However, manually copying and pasting customer information across multiple pages of your case study can be time-consuming.

To save time and effort, you can utilize Visme's dynamic field feature . Dynamic fields automatically insert reusable information into your designs.  So you don’t have to type it out multiple times.

14. Zoom’s Creative Team Saves Over 4,000 Hours With Brandfolder

Zoom experienced rapid growth with the advent of remote work and the rise of the COVID-19 pandemic. Such growth called for agility and resilience to scale through.

At the time, Zoom’s assets were disorganized which made retrieving brand information a burden. Zoom’s creative manager spent no less than 10 hours per week finding and retrieving brand assets for internal teams.

Zoom needed a more sustainable approach to organizing and retrieving brand information and came across Brandfolder. Brandfolder simplified and accelerated Zoom’s email localization and webpage development. It also enhanced the creation and storage of Zoom virtual backgrounds.

With Brandfolder, Zoom now saves 4,000+ hours every year. The company also centralized its assets in Brandfolder, which allowed 6,800+ employees and 20-30 vendors to quickly access them.

Brandfolder infused its case study with compelling data and backed it up with verifiable sources. This data-driven approach boosts credibility and increases the impact of their story.

Bradfolder's case study goes the extra mile by providing a downloadable PDF version, making it convenient for readers to access the information on their own time. Their dedication to crafting stunning visuals is evident in every aspect of the project.

From the vibrant colors to the seamless navigation, everything has been meticulously designed to leave a lasting impression on the viewer. And with clickable links that make exploring the content a breeze, the user experience is guaranteed to be nothing short of exceptional.

The thing is, your case study presentation won’t always sit on your website. There are instances where you may need to do a case study presentation for clients, partners or potential investors.

Visme has a rich library of templates you can tap into. But if you’re racing against the clock, Visme’s AI presentation maker is your best ally.

15. How Cents of Style Made $1.7M+ in Affiliate Sales with LeadDyno

Cents of Style had a successful affiliate and influencer marketing strategy. However, their existing affiliate marketing platform was not intuitive, customizable or transparent enough to meet the needs of their influencers.

Cents of Styles needed an easy-to-use affiliate marketing platform that gave them more freedom to customize their program and implement a multi-tier commission program.

After exploring their options, Cents of Style decided on LeadDyno.

LeadDyno provided more flexibility, allowing them to customize commission rates and implement their multi-tier commission structure, switching from monthly to weekly payouts.

Also, integrations with PayPal made payments smoother And features like newsletters and leaderboards added to the platform's success by keeping things transparent and engaging.

As a result, Cents of Style witnessed an impressive $1.7 million in revenue from affiliate sales with a substantial increase in web sales by 80%.

LeadDyno strategically placed a compelling CTA in the middle of their case study layout, maximizing its impact. At this point, readers are already invested in the customer's story and may be considering implementing similar strategies.

A well-placed CTA offers them a direct path to learn more and take action.

LeadDyno also utilized the power of quotes to strengthen their case study. They didn't just embed these quotes seamlessly into the text; instead, they emphasized each one with distinct blocks.

Are you looking for an easier and quicker solution to create a case study and other business documents? Try Visme's AI designer ! This powerful tool allows you to generate complete documents, such as case studies, reports, whitepapers and more, just by providing text prompts. Simply explain your requirements to the tool, and it will produce the document for you, complete with text, images, design assets and more.

Still have more questions about case studies? Let's look at some frequently asked questions.

How to Write a Case Study?

• Choose a compelling story: Not all case studies are created equal. Pick one that is relevant to your target audience and demonstrates the specific benefits of your product or service.
• Outline your case study: Create a case study outline and highlight how you will structure your case study to include the introduction, problem, solution and achievements of your customer.
• Choose a case study template: After you outline your case study, choose a case study template . Visme has stunning templates that can inspire your case study design.
• Craft a compelling headline: Include figures or percentages that draw attention to your case study.
• Work on the first draft: Your case study should be easy to read and understand. Use clear and concise language and avoid jargon.
• Include high-quality visual aids: Visuals can help to make your case study more engaging and easier to read. Consider adding high-quality photos, screenshots or videos.
• Include a relevant CTA: Tell prospective customers how to reach you for questions or sign-ups.

What Are the Stages of a Case Study?

The stages of a case study are;

• Planning & Preparation: Highlight your goals for writing the case study. Plan the case study format, length and audience you wish to target.
• Interview the Client: Reach out to the company you want to showcase and ask relevant questions about their journey and achievements.
• Revision & Editing: Review your case study and ask for feedback. Include relevant quotes and CTAs to your case study.
• Publication & Distribution: Publish and share your case study on your website, social media channels and email list!
• Marketing & Repurposing: Turn your case study into a podcast, PDF, case study presentation and more. Share these materials with your sales and marketing team.

What Are the Advantages and Disadvantages of a Case Study?

Advantages of a case study:

• Case studies showcase a specific solution and outcome for specific customer challenges.
• It attracts potential customers with similar challenges.
• It builds trust and credibility with potential customers.
• It provides an in-depth analysis of your company’s problem-solving process.

Disadvantages of a case study:

• Limited applicability. Case studies are tailored to specific cases and may not apply to other businesses.
• It relies heavily on customer cooperation and willingness to share information.
• It stands a risk of becoming outdated as industries and customer needs evolve.

What Are the Types of Case Studies?

There are 7 main types of case studies. They include;

• Illustrative case study.
• Instrumental case study.
• Intrinsic case study.
• Descriptive case study.
• Explanatory case study.
• Exploratory case study.
• Collective case study.

How Long Should a Case Study Be?

The ideal length of your case study is between 500 - 1500 words or 1-3 pages. Certain factors like your target audience, goal or the amount of detail you want to share may influence the length of your case study. This infographic has powerful tips for designing winning case studies

What Is the Difference Between a Case Study and an Example?

Case studies provide a detailed narrative of how your product or service was used to solve a problem. Examples are general illustrations and are not necessarily real-life scenarios.

Case studies are often used for marketing purposes, attracting potential customers and building trust. Examples, on the other hand, are primarily used to simplify or clarify complex concepts.

Where Can I Find Case Study Examples?

You can easily find many case study examples online and in industry publications. Many companies, including Visme, share case studies on their websites to showcase how their products or services have helped clients achieve success. You can also search online libraries and professional organizations for case studies related to your specific industry or field.

If you need professionally-designed, customizable case study templates to create your own, Visme's template library is one of the best places to look. These templates include all the essential sections of a case study and high-quality content to help you create case studies that position your business as an industry leader.

Get More Out Of Your Case Studies With Visme

Case studies are an essential tool for converting potential customers into paying customers. By following the tips in this article, you can create compelling case studies that will help you build trust, establish credibility and drive sales.

Visme can help you create stunning case studies and other relevant marketing materials. With our easy-to-use platform, interactive features and analytics tools , you can increase your content creation game in no time.

There is no limit to what you can achieve with Visme. Connect with Sales to discover how Visme can boost your business goals.

Easily create beautiful case studies and more with Visme

Trusted by leading brands

Recommended content for you:

Create Stunning Content!

Design visual brand experiences for your business whether you are a seasoned designer or a total novice.

About the Author

• Advanced Search

A real-world case study in information technology for undergraduate students

New citation alert added.

This alert has been successfully added and will be sent to:

You will be notified whenever a record that you have chosen has been cited.

To manage your alert preferences, click on the button below.

New Citation Alert!

Please log in to your account

• Publisher Site

Journal of Systems and Software

No abstract available.

Index Terms

Human-centered computing

Human computer interaction (HCI)

Social and professional topics

Professional topics

Computing education

Computing education programs

Information systems education

Software and its engineering

Recommendations

Relevant real-world undergraduate research problems: lessons from the nsf-reu trenches.

Projects funded by the National Science Foundation (NSF) Research Experiences for Undergraduates (REU) program aim to (a) enhance participation of students who otherwise might not have research opportunities, and (b) increase the number of students ...

Connecting undergraduate programs to high school students: teacher workshops on computational thinking and computer science

The high school preparation of future computer science undergraduates can be varied and depends strongly on the experiences and subject knowledge of their high school teachers. In an effort to connect undergraduate computer science programs to high ...

Developing Innovative Online Educational Materials for Undergraduate Curriculum in Information Technology

While the growth in employment of all occupations in the U.S. Information Technology (IT) industry between 1996-2006 is projected at 88.25%, the growth of college/university IT and Computer Science (CS) faculty is only projected at 18.3% [1, 2]. These ...

Login options

Check if you have access through your login credentials or your institution to get full access on this article.

Full Access

• Information
• Contributors

Published in

Computing Trends, Bloomington, IN

Univ. of Nebraska, Omaha

In-Cooperation

Elsevier Science Inc.

United States

Publication History

• Published: 30 December 1999

Funding Sources

Other metrics.

• Bibliometrics
• Citations 0

Article Metrics

• 0 Total Citations View Citations
• 0 Total Downloads
• Downloads (Last 12 months) 0
• Downloads (Last 6 weeks) 0

This publication has not been cited yet

Digital Edition

View this article in digital edition.

Share this Publication link

https://dl.acm.org/doi/10.1016/S0164-1212(99)00083-7

Share on Social Media

• 0 References

Export Citations

• Please download or close your previous search result export first before starting a new bulk export. Preview is not available. By clicking download, a status dialog will open to start the export process. The process may take a few minutes but once it finishes a file will be downloadable from your browser. You may continue to browse the DL while the export process is in progress. Download
• Download citation
• Copy citation

We are preparing your search results for download ...

We will inform you here when the file is ready.

Your file of search results citations is now ready.

Your search export query has expired. Please try again.

• Free Samples
• Premium Essays
• Editing Services Editing Proofreading Rewriting
• Extra Tools Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
• Essay Writing Help
• About Us About Us Testimonials FAQ
• Information Technology Case Study
• Samples List

An case study examples on information technology is a prosaic composition of a small volume and free composition, expressing individual impressions and thoughts on a specific occasion or issue and obviously not claiming a definitive or exhaustive interpretation of the subject.

Some signs of information technology case study:

• the presence of a specific topic or question. A work devoted to the analysis of a wide range of problems in biology, by definition, cannot be performed in the genre of information technology case study topic.
• The case study expresses individual impressions and thoughts on a specific occasion or issue, in this case, on information technology and does not knowingly pretend to a definitive or exhaustive interpretation of the subject.
• As a rule, an essay suggests a new, subjectively colored word about something, such a work may have a philosophical, historical, biographical, journalistic, literary, critical, popular scientific or purely fiction character.
• in the content of an case study samples on information technology , first of all, the author’s personality is assessed - his worldview, thoughts and feelings.

The goal of an case study in information technology is to develop such skills as independent creative thinking and writing out your own thoughts.

Writing an case study is extremely useful, because it allows the author to learn to clearly and correctly formulate thoughts, structure information, use basic concepts, highlight causal relationships, illustrate experience with relevant examples, and substantiate his conclusions.

• Studentshare

Examples List on Information Technology Case Study

• TERMS & CONDITIONS
• PRIVACY POLICY
• COOKIES POLICY

Business growth

Marketing tips

16 case study examples (+ 3 templates to make your own)

I like to think of case studies as a business's version of a resume. It highlights what the business can do, lends credibility to its offer, and contains only the positive bullet points that paint it in the best light possible.

Imagine if the guy running your favorite taco truck followed you home so that he could "really dig into how that burrito changed your life." I see the value in the practice. People naturally prefer a tried-and-true burrito just as they prefer tried-and-true products or services.

To help you showcase your success and flesh out your burrito questionnaire, I've put together some case study examples and key takeaways.

What is a case study?

A case study is an in-depth analysis of how your business, product, or service has helped past clients. It can be a document, a webpage, or a slide deck that showcases measurable, real-life results.

For example, if you're a SaaS company, you can analyze your customers' results after a few months of using your product to measure its effectiveness. You can then turn this analysis into a case study that further proves to potential customers what your product can do and how it can help them overcome their challenges.

It changes the narrative from "I promise that we can do X and Y for you" to "Here's what we've done for businesses like yours, and we can do it for you, too."

16 case study examples 

While most case studies follow the same structure, quite a few try to break the mold and create something unique. Some businesses lean heavily on design and presentation, while others pursue a detailed, stat-oriented approach. Some businesses try to mix both.

There's no set formula to follow, but I've found that the best case studies utilize impactful design to engage readers and leverage statistics and case details to drive the point home. A case study typically highlights the companies, the challenges, the solution, and the results. The examples below will help inspire you to do it, too.

1. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} Volcanica Coffee and AdRoll

People love a good farm-to-table coffee story, and boy am I one of them. But I've shared this case study with you for more reasons than my love of coffee. I enjoyed this study because it was written as though it was a letter.

In this case study, the founder of Volcanica Coffee talks about the journey from founding the company to personally struggling with learning and applying digital marketing to finding and enlisting AdRoll's services.

It felt more authentic, less about AdRoll showcasing their worth and more like a testimonial from a grateful and appreciative client. After the story, the case study wraps up with successes, milestones, and achievements. Note that quite a few percentages are prominently displayed at the top, providing supporting evidence that backs up an inspiring story.

Takeaway: Highlight your goals and measurable results to draw the reader in and provide concise, easily digestible information.

2. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} Taylor Guitars and Airtable

This Airtable case study on Taylor Guitars comes as close as one can to an optimal structure. It features a video that represents the artistic nature of the client, highlighting key achievements and dissecting each element of Airtable's influence.

It also supplements each section with a testimonial or quote from the client, using their insights as a catalyst for the case study's narrative. For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail.

Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail.

3. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} EndeavourX and Figma

My favorite part of Figma's case study is highlighting why EndeavourX chose its solution. You'll notice an entire section on what Figma does for teams and then specifically for EndeavourX.

It also places a heavy emphasis on numbers and stats. The study, as brief as it is, still manages to pack in a lot of compelling statistics about what's possible with Figma.

Takeaway: Showcase the "how" and "why" of your product's differentiators and how they benefit your customers.

4. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} ActiveCampaign and Zapier

Zapier's case study leans heavily on design, using graphics to present statistics and goals in a manner that not only remains consistent with the branding but also actively pushes it forward, drawing users' eyes to the information most important to them. 

The graphics, emphasis on branding elements, and cause/effect style tell the story without requiring long, drawn-out copy that risks boring readers. Instead, the cause and effect are concisely portrayed alongside the client company's information for a brief and easily scannable case study.

Takeaway: Lean on design to call attention to the most important elements of your case study, and make sure it stays consistent with your branding.

5. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} Ironclad and OpenAI

In true OpenAI fashion, this case study is a block of text. There's a distinct lack of imagery, but the study features a narrated video walking readers through the product.

The lack of imagery and color may not be the most inviting, but utilizing video format is commendable. It helps thoroughly communicate how OpenAI supported Ironclad in a way that allows the user to sit back, relax, listen, and be impressed. 

Takeaway: Get creative with the media you implement in your case study. Videos can be a very powerful addition when a case study requires more detailed storytelling.

6. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} Shopify and GitHub

GitHub's case study on Shopify is a light read. It addresses client pain points and discusses the different aspects its product considers and improves for clients. It touches on workflow issues, internal systems, automation, and security. It does a great job of representing what one company can do with GitHub.

To drive the point home, the case study features colorful quote callouts from the Shopify team, sharing their insights and perspectives on the partnership, the key issues, and how they were addressed.

Takeaway: Leverage quotes to boost the authoritativeness and trustworthiness of your case study. 

7 . .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} Audible and Contentful

Contentful's case study on Audible features almost every element a case study should. It includes not one but two videos and clearly outlines the challenge, solution, and outcome before diving deeper into what Contentful did for Audible. The language is simple, and the writing is heavy with quotes and personal insights.

This case study is a uniquely original experience. The fact that the companies in question are perhaps two of the most creative brands out there may be the reason. I expected nothing short of a detailed analysis, a compelling story, and video content. 

Takeaway: Inject some brand voice into the case study, and create assets that tell the story for you.

8 . .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} Zoom and Asana

Asana's case study on Zoom is longer than the average piece and features detailed data on Zoom's growth since 2020. Instead of relying on imagery and graphics, it features several quotes and testimonials. 

It's designed to be direct, informative, and promotional. At some point, the case study reads more like a feature list. There were a few sections that felt a tad too promotional for my liking, but to each their own burrito.

Takeaway: Maintain a balance between promotional and informative. You want to showcase the high-level goals your product helped achieve without losing the reader.

9 . .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} Hickies and Mailchimp

I've always been a fan of Mailchimp's comic-like branding, and this case study does an excellent job of sticking to their tradition of making information easy to understand, casual, and inviting.

It features a short video that briefly covers Hickies as a company and Mailchimp's efforts to serve its needs for customer relationships and education processes. Overall, this case study is a concise overview of the partnership that manages to convey success data and tell a story at the same time. What sets it apart is that it does so in a uniquely colorful and brand-consistent manner.

Takeaway: Be concise to provide as much value in as little text as possible.

10. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} NVIDIA and Workday

The gaming industry is notoriously difficult to recruit for, as it requires a very specific set of skills and experience. This case study focuses on how Workday was able to help fill that recruitment gap for NVIDIA, one of the biggest names in the gaming world.

Though it doesn't feature videos or graphics, this case study stood out to me in how it structures information like "key products used" to give readers insight into which tools helped achieve these results.

Takeaway: If your company offers multiple products or services, outline exactly which ones were involved in your case study, so readers can assess each tool.

11. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} KFC and Contentful

I'm personally not a big KFC fan, but that's only because I refuse to eat out of a bucket. My aversion to the bucket format aside, Contentful follows its consistent case study format in this one, outlining challenges, solutions, and outcomes before diving into the nitty-gritty details of the project.

Say what you will about KFC, but their primary product (chicken) does present a unique opportunity for wordplay like "Continuing to march to the beat of a digital-first drum(stick)" or "Delivering deep-fried goodness to every channel."

Takeaway: Inject humor into your case study if there's room for it and if it fits your brand. 

12. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} Intuit and Twilio

Twilio does an excellent job of delivering achievements at the very beginning of the case study and going into detail in this two-minute read. While there aren't many graphics, the way quotes from the Intuit team are implemented adds a certain flair to the study and breaks up the sections nicely.

It's simple, concise, and manages to fit a lot of information in easily digestible sections.

Takeaway: Make sure each section is long enough to inform but brief enough to avoid boring readers. Break down information for each section, and don't go into so much detail that you lose the reader halfway through.

13. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} Spotify and Salesforce

Salesforce created a video that accurately summarizes the key points of the case study. Beyond that, the page itself is very light on content, and sections are as short as one paragraph.

I especially like how information is broken down into "What you need to know," "Why it matters," and "What the difference looks like." I'm not ashamed of being spoon-fed information. When it's structured so well and so simply, it makes for an entertaining read.

14. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} Benchling and Airtable

Benchling is an impressive entity in its own right. Biotech R&D and health care nuances go right over my head. But the research and digging I've been doing in the name of these burritos (case studies) revealed that these products are immensely complex. 

And that's precisely why this case study deserves a read—it succeeds at explaining a complex project that readers outside the industry wouldn't know much about.

Takeaway: Simplify complex information, and walk readers through the company's operations and how your business helped streamline them.

15. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} Chipotle and Hubble

The concision of this case study is refreshing. It features two sections—the challenge and the solution—all in 316 words. This goes to show that your case study doesn't necessarily need to be a four-figure investment with video shoots and studio time. 

Sometimes, the message is simple and short enough to convey in a handful of paragraphs.

Takeaway: Consider what you should include instead of what you can include. Assess the time, resources, and effort you're able and willing to invest in a case study, and choose which elements you want to include from there.

16. .css-yjptlz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-yjptlz-Link[data-color='ocean']{color:#3d4592;}.css-yjptlz-Link[data-color='ocean']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='ocean']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='white']{color:#fffdf9;}.css-yjptlz-Link[data-color='white']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='white']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-color='primary']{color:#3d4592;}.css-yjptlz-Link[data-color='primary']:hover{color:#2b2358;}.css-yjptlz-Link[data-color='primary']:focus{color:#3d4592;outline-color:#3d4592;}.css-yjptlz-Link[data-color='secondary']{color:#fffdf9;}.css-yjptlz-Link[data-color='secondary']:hover{color:#a8a5a0;}.css-yjptlz-Link[data-color='secondary']:focus{color:#fffdf9;outline-color:#fffdf9;}.css-yjptlz-Link[data-weight='inherit']{font-weight:inherit;}.css-yjptlz-Link[data-weight='normal']{font-weight:400;}.css-yjptlz-Link[data-weight='bold']{font-weight:700;} Hudl and Zapier

I may be biased, but I'm a big fan of seeing metrics and achievements represented in branded graphics. It can be a jarring experience to navigate a website, then visit a case study page and feel as though you've gone to a completely different website.

The case study is essentially the summary, and the blog article is the detailed analysis that provides context beyond X achievement or Y goal.

Takeaway: Keep your case study concise and informative. Create other resources to provide context under your blog, media or press, and product pages.

3 case study templates

Now that you've had your fill of case studies (if that's possible), I've got just what you need: an infinite number of case studies, which you can create yourself with these case study templates.

Case study template 1

If you've got a quick hit of stats you want to show off, try this template. The opening section gives space for a short summary and three visually appealing stats you can highlight, followed by a headline and body where you can break the case study down more thoroughly. This one's pretty simple, with only sections for solutions and results, but you can easily continue the formatting to add more sections as needed.

Case study template 2

For a case study template with a little more detail, use this one. Opening with a striking cover page for a quick overview, this one goes on to include context, stakeholders, challenges, multiple quote callouts, and quick-hit stats. 

Case study template 3

Whether you want a little structural variation or just like a nice dark green, this template has similar components to the last template but is designed to help tell a story. Move from the client overview through a description of your company before getting to the details of how you fixed said company's problems.

Tips for writing a case study

Examples are all well and good, but you don't learn how to make a burrito just by watching tutorials on YouTube without knowing what any of the ingredients are. You could , but it probably wouldn't be all that good.

Have an objective: Define your objective by identifying the challenge, solution, and results. Assess your work with the client and focus on the most prominent wins. You're speaking to multiple businesses and industries through the case study, so make sure you know what you want to say to them.

Focus on persuasive data: Growth percentages and measurable results are your best friends. Extract your most compelling data and highlight it in your case study.

Use eye-grabbing graphics: Branded design goes a long way in accurately representing your brand and retaining readers as they review the study. Leverage unique and eye-catching graphics to keep readers engaged. 

Simplify data presentation: Some industries are more complex than others, and sometimes, data can be difficult to understand at a glance. Make sure you present your data in the simplest way possible. Make it concise, informative, and easy to understand.

Use automation to drive results for your case study

A case study example is a source of inspiration you can leverage to determine how to best position your brand's work. Find your unique angle, and refine it over time to help your business stand out. Ask anyone: the best burrito in town doesn't just appear at the number one spot. They find their angle (usually the house sauce) and leverage it to stand out.

Case study FAQ

Got your case study template? Great—it's time to gather the team for an awkward semi-vague data collection task. While you do that, here are some case study quick answers for you to skim through while you contemplate what to call your team meeting.

What is an example of a case study?

An example of a case study is when a software company analyzes its results from a client project and creates a webpage, presentation, or document that focuses on high-level results, challenges, and solutions in an attempt to showcase effectiveness and promote the software.

How do you write a case study?

To write a good case study, you should have an objective, identify persuasive and compelling data, leverage graphics, and simplify data. Case studies typically include an analysis of the challenge, solution, and results of the partnership.

What is the format of a case study?

While case studies don't have a set format, they're often portrayed as reports or essays that inform readers about the partnership and its results. 

Related reading:

Get productivity tips delivered straight to your inbox

We’ll email you 1-3 times per week—and never share your information.

Hachem Ramki

Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.

• Content marketing

Related articles

Google Local Services Ads: What they are and how to use them

Google Local Services Ads: What they are and...

14 content marketing examples to get the creative juices flowing

14 content marketing examples to get the...

AI in advertising: Examples, tools, and what to expect next

AI in advertising: Examples, tools, and what...

20 landing page examples to help you increase conversions

20 landing page examples to help you...

Improve your productivity automatically. Use Zapier to get your apps working together.

Advisory boards aren’t only for executives. Join the LogRocket Content Advisory Board today →

• Product Management
• Solve User-Reported Issues
• Find Issues Faster
• Optimize Conversion and Adoption

21 UX case studies to learn from in 2024

UX case studies are the heart of your design portfolio. They offer a peek into your design process, showcasing how you tackle challenges, your methods, and your results. For recruiters, these case studies serve as a metric for evaluating your skills, problem-solving abilities, and talent.

If you’re considering creating your own UX case study in 2024 but don’t know where to start, you’re in the right place. This article aims to inspire you with 21 carefully hand-picked UX case study examples, each offering valuable lessons.

But before we dive into these examples, let’s address a question that might be lingering: Is a UX case study truly worth the effort?

Is it worth creating a UX case study?

The short answer is yes.

Remember how in math class, showing your workings was even more important than getting the correct answer? UX case studies are like that for designers. They are more than just showcasing the final product (the polished website or app); they detail the steps taken to get there (the research, user testing, and design iterations). By showing your design process, you give potential employers or clients a peek into your thought process and problem-solving skills.

A well-laid-out case study has many benefits, including the following:

Building credibility

As case studies provide evidence of your expertise and past successes, they can build credibility and trust with potential employers or clients.

Educational value

By showing your design process, you provide valuable insights and learnings for other designers and stakeholders.

Differentiation

A compelling case study can leave a lasting impression on potential recruiters and clients, helping you stand out.

Iterative improvement

A case study is like a roadmap of each project, detailing the highs, lows, failures, and successes. This information allows you to identify areas for improvement, learn from mistakes, and refine your approach in subsequent projects.

Now that you know why a stand-out case study is so important, let’s look at 21 examples to help you get creative. The case studies will fall under five categories:

• Language learning app
• Learning app
• Travel agency app
• Intelly healthcare app
• Cox Automotive
• Swiftwash laundry
• Wayfaro trip planner
• New York Times app redesign
• Disney+ app redesign
• Fitbit redesign
• Ryanair app redesign
• Forbes app redesign
• Enhancing virtual teaching with Google Meet
• Airbnb’s global check-in tool
• Spotify home shortcuts
• AI-powered spatial banking for Apple Vision Pro
• Sage Express

In this section, we’ll explore case studies that take us through the complete design journey of creating a digital product from scratch.

1. Language learning app

If you’re a designer looking to get your foot in the door, this is one case study you need to check out. It’s so well detailed that it helped this designer land their first role as a UX designer:

Created by Christina Sa, this case study tackles the all-too-common struggle of learning a new language through a mobile app. It takes us through the process of designing a nontraditional learning app that focuses on building a habit by teaching the Korean language using Korean media such as K-pop, K-drama, and K-webtoon.

Over 200k developers and product managers use LogRocket to create better digital experiences

Key takeaway

This case study shows how a structured design process, user-centered approach, and effective communication can help you stand out. The creator meticulously laid out their design process from the exploratory research phase to the final prototype, even detailing how the case study changed their view on the importance of a design process.

If you’re searching for a comprehensive case study that details every step of the design process, look no further. This one is for you:

This impressive case study by Finna Wang explores the creation of a fan-focused responsive platform for Jambb, an already existing social platform. The creator starts by identifying the problem and then defines the project scope before diving into the design process.

This case study shows us the importance of an iterative problem-solving approach. It identifies a problem (pre-problem statement), creates a solution, tests the solution, and then revises the problem statement based on the new findings.

3. Learning app

If you need a highly visual case study that takes you through every step of the design process in an engaging way, this one is for you:

This case study walks us through the design of a platform where users can find experts to explain complex topics to them in a simple and friendly manner. It starts by defining the scope of work, then progresses through research, user journeys, information architecture, user flow, initial design, and user testing, before presenting the final solution.

This case study demonstrates effective ways to keep readers engaged while taking them through the steps of a design process. By incorporating illustrations and data visualization, the designer communicates complex information in an engaging manner, without boring the readers.

If you’re in search of a case study that details the design process but is also visually appealing, you should give this one a look:

This case study by Orbix Studio takes us through the process of designing GiveHub, a fundraising app that helps users set up campaigns for causes they’re passionate about. It starts with an overview of the design process, then moves on to identifying the challenges and proposing solutions, before showing us how the solutions are brought to life.

This case study illustrates how a visually engaging design and clear organization can make your presentation easy to grasp.

5. Travel agency app

This case study is quite popular on Behance, and it’s easy to see why:

The case study takes us through the process of creating a travel app that lets users compare travel packages from various travel agencies or groups. The creators set out a clear problem statement, propose a solution, and then show us the step-by-step implementation process. The incorporation of data visualization tools makes this case study easy to digest.

This is another case study that shows the importance of using a clearly defined design process. Going by its popularity on Behance, you can tell that the step-by-step process breakdown was well worth the effort.

6. Intelly healthcare app

If you’re looking for a UX case study that explores the design journey for both mobile and desktop versions of an app, this is one you should check out:

This case study explores the process of creating Intelly, an app that transforms patient care with telemedicine, prescription management, and real-time tracking. The case study begins with a clear design goal, followed by a layout of existing problems and design opportunities. The final design is a mobile app for patients and a desktop app for doctors.

This case study highlights the importance of proactive problem-solving and creative thinking in the design process. The creators laid out some key problems, identified design opportunities in them, and effectively leveraged them to create an app.

7. Cox Automotive

If you prefer a results-oriented case study, you’ll love this one:

This case study delves into how Cox Automotive’s Manheim division, used LogRocket to optimize their customers’ digital experience for remote car auctions. It starts by highlighting the three key outcomes before giving us an executive summary of the case study. The rest of the case study takes us through the process of achieving the highlighted outcomes.

A key takeaway from this case study is the significance of using user data and feedback to enhance the digital experience continuously. Cox Automotive used LogRocket to identify and address user-reported issues, gain insights into customer behaviors, and make data-driven decisions to optimize their product.

These case studies are more focused on the visual aspects of the design process, teaching us a thing or two about presentation and delivery.

If you love a case study that scores high on aesthetics with vivid colors, cool illustrations, and fun animations, you need to check this one out:

This case study takes us on a visual journey of creating Rebank, a digital product aimed at revolutionizing the baking industry. It starts with the research process, moves on to branding and style, and then takes us through the different screens, explaining what each one offers.

This case study illustrates the value of thinking outside the box. Breaking away from the conventional design style of financial products makes it a stand-out case study.

9. Swiftwash Laundry

If you’re looking for a case study that prioritizes aesthetics and visual appeal, you should check this one out:

This case study by Orbix Studio gives us a peek into how they created Swiftwash, a laundry service app. It takes us through the steps involved in creating an intuitive, user-friendly, and visually appealing interface.

If there’s one thing to take away from this case study, it’s the value of presenting information in a straightforward manner. Besides being easy on the eye, this case study is also easy to digest. The creators lay out the problem and detail the steps taken to achieve a solution, in an easy-to-follow way, while maintaining a high visual appeal.

10. Wayfaro trip planner

If you’re looking for a concise case study with clean visuals, you should definitely check this one out:

This Behance case study takes us through the design of Wayfaro, a trip planner app that allows users to plan their itineraries for upcoming journeys. The creators dive straight into the visual design process, showing us aspects such as branding and user flow, and explaining the various features on each screen.

This case study shows us the power of an attractive presentation. Not only is the mobile app design visually appealing, but the design process is presented in a sleek and stylish manner.

App redesign

These case studies delve into the redesign of existing apps, offering valuable insights into presentation techniques and problem-solving approaches.

11. New York Times app redesign

If you’re looking for an app redesign case study that’s impactful yet concise, this one is for you:

This study details the creation of “Timely,” a design feature to address issues with the NYT app such as irrelevant content, low usage, and undesirable coverage. It takes us through the process of identifying the problem, understanding audience needs, creating wireframes, and prototyping.

This case study shows us that you don’t always need to overhaul the existing app when redesigning. It suggests a solution that fits into the current information setup, adding custom graphics to the mobile app. Starting with a simple problem statement, it proposes a solution to address the app’s issues without changing what customers already enjoy.

12. Disney+ app redesign

If you’re looking for an engaging case study that’s light on information, you should check out this one:

This case study by Andre Carioca dives right into giving the user interface a little facelift to make it more fun and engaging. By employing compelling storytelling and appealing visuals, the creator crafts a narrative that’s a delight to read.

Given how popular this case study is on Behance, you can tell that the designer did something right. It shows how injecting a little playfulness can elevate your case study and make it more delightful.

13. Fitbit redesign

If you want an in-depth case study that doesn’t bore you to sleep, this one is for you:

This case study by Stacey Wang takes us through the process of redesigning Fitbit, a wearable fitness tracker. The creator starts by understanding personas and what users expect from a fitness tracker.

Next was the development of use cases and personas. Through a series of guerrilla tests, they were able to identify user pain points. The redesign was centered around addressing these pain points.

This case study highlights the importance of clear organization and strong visual communication. The creator goes in-depth into the intricacies of redesigning the Fitbit app, highlighting every step, without boring the readers.

14. Ryanair app redesign

If you’re bored of the usual static case studies and need something more interactive, this app redesign is what you’re looking for:

This case study takes us through the process of giving the Ryanair app a fresh look. Besides the clean aesthetics and straightforward presentation, the incorporation of playful language and interactive elements makes this case study captivating.

This case study shows how adding a bit of interactivity to your presentation can elevate your work.

15. Forbes app redesign

This case study starts by explaining why the redesign was needed and dives deep into analyzing the current app. The creator then takes us through the research and ideation phases and shares their proposed solution. After testing the solution, they made iterations based on the results.

When it comes to redesigning an existing product, it’s a good idea to make a strong case for why the redesign was needed in the first place.

UX research

These case studies are centered around UX research, highlighting key research insights to enhance your design process.

16. Enhancing virtual teaching with Google Meet

This case study by Amanda Rosenburg, Head of User Experience Research, Google Classroom shows us how listening to user feedback can help make our products more useful and inclusive to users.

To improve the virtual teaching experience on Google Meet, the team spent a lot of time getting feedback from teachers. They then incorporated this feedback into the product design, resulting in new functionality like attendance taking, hand raising, waiting rooms, and polls. Not only did these new features improve the user experience for teachers and students, but they also created a better user experience for all Google Meet users.

When there isn’t room for extensive user research and you need to make quick improvements to the user experience, it’s best to go straight to your users for feedback.

17. Airbnb’s global check-in tool

This case study by Vibha Bamba, Design Lead on Airbnb’s Host Success team, shows us how observing user behaviors inspired the creation of a global check-in tool:

By observing interactions between guests and hosts, the Airbnb team discovered a design opportunity. This led to the creation of visual check-in guides for Airbnb guests, which they can access both offline and online.

There’s a lot to be learned from observing user behavior. Don’t limit yourself to insights obtained from periodic research. Instead, observe how people interact with your product in their daily lives. The insights obtained from such observations can help unlock ingenious design opportunities.

18. Spotify Home Shortcuts

This case study by Nhi Ngo, a Senior User Researcher at Spotify shows us the importance of a human perspective in a data-driven world:

When the Spotify team set out to develop and launch the ML-powered Shortcuts feature on the home tab, they hit a brick wall with the naming. A/B tests came back inconclusive. In the end, they had to go with the product designer’s suggestion of giving the feature a name that would create a more human and personal experience for users.

This led to the creation of a humanistic product feature that evoked joy in Spotify’s users and led to the incorporation of more time-based features in the model, making the content more time-sensitive for users.

Although data-driven research is powerful, it doesn’t hold all the answers. So in your quest to uncover answers through research, never lose sight of the all-important human perspective.

Artificial intelligence

The following case studies are centered around the design of AI-powered products.

19. AI-powered spatial banking for Apple Vision Pro

If you want to be wowed by a futuristic case study that merges artificial intelligence with spatial banking, you should check this out:

In this revolutionary case study, UXDA designers offer a sneak peek into the future with a banking experience powered by AI. They unveil their vision of AI-powered spatial banking on the visionOS platform, showcasing its features and their AI use cases.

This case study shows us the importance of pushing boundaries to create innovative experiences that cater to user needs and preferences.

20. Sage Express

If what you need is an AI case study that isn’t information-dense, this one is for you:

This case study by Arounda takes us through the design of Sage Express, an AI-powered data discovery tool that automatically extracts patterns, tendencies, and insights from data. It outlines the challenge, proposes a solution, and details the journey of bringing the proposed solution to life. But it doesn’t stop there: it also shows the actual results of the design using tangible metrics.

This case study underscores the importance of showing your outcomes in tangible form. You’ve worked hard on a project, but what were the actual results?

If you’re looking for a clean and well-structured AI case study, this will be helpful:

This case study takes us through the process of creating Delfi, an AI-driven banking financial report system. It details the entire design process from onboarding to prototype creation.

If there’s one thing to learn from this case study, it’s how a well-structured presentation can simplify complex information. Although the case study is heavy on financial data, the organized layout not only enhances visual appeal but also aids comprehension.

This article has shown you 21 powerful case study examples across various niches, each providing valuable insights into the design process. These case studies demonstrate the importance of showcasing the design journey, not just the final polished product.

When creating your own case study, remember to walk your users through the design process, the challenges you faced, and your solutions. This gives potential recruiters and clients a glimpse of your creativity and problem-solving skills.

And finally, don’t forget to add that human touch. Let your personality shine through and don’t be afraid to inject a little playfulness and storytelling where appropriate. By doing so, you can craft a case study that leaves a lasting impression on your audience.

Header image source: IconScout

LogRocket : Analytics that give you UX insights without the need for interviews

LogRocket lets you replay users' product experiences to visualize struggle, see issues affecting adoption, and combine qualitative and quantitative data so you can create amazing digital experiences.

See how design choices, interactions, and issues affect your users — get a demo of LogRocket today .

Share this:

• Click to share on Twitter (Opens in new window)
• Click to share on Reddit (Opens in new window)
• Click to share on LinkedIn (Opens in new window)
• Click to share on Facebook (Opens in new window)

Stop guessing about your digital experience with LogRocket

Recent posts:.

Validation research techniques to test value and viability assumptions

Learn the different types of value and viability assumptions and a few methods for validation research testing.

14 principles for designing products for teenagers

Teens are an exciting group to design products for, but we need to consider age, lifestyle, and generational differences.

Creating UI animations: Tutorial, tools, and best practices

Explore a few different types of UI animations, how they differ from motion graphics, some principles of animation to follow, and more.

Using Visily’s AI wireframing and prototyping

Discover what Visily is, why it’s disrupting the UX tools market, and the AI capabilities it enables you to use.

Leave a Reply Cancel reply

Student Case Study

Ai generator.

Delving into student case studies offers invaluable insights into educational methodologies and student behaviors. This guide, complete with detailed case study examples , is designed to help educators, researchers, and students understand the nuances of creating and analyzing case studies in an educational context. By exploring various case study examples, you will gain the tools and knowledge necessary to effectively interpret and apply these studies, enhancing both teaching and learning experiences in diverse academic settings.

What is a Student Case Study? – Meaning A student case study is an in-depth analysis of a student or a group of students to understand various educational, psychological, or social aspects. It involves collecting detailed information through observations, interviews, and reviewing records, to form a comprehensive picture. The goal of a case study analysis is to unravel the complexities of real-life situations that students encounter, making it a valuable tool in educational research. In a case study summary, key findings are presented, often leading to actionable insights. Educators and researchers use these studies to develop strategies for improving learning environments. Additionally, a case study essay allows students to demonstrate their understanding by discussing the analysis and implications of the case study, fostering critical thinking and analytical skills.

Download Student Case Study Bundle

Schools especially those that offers degree in medicine, law, public policy and public health teaches students to learn how to conduct a case study. Some students say they love case studies . For what reason? Case studies offer real world challenges. They help in preparing the students how to deal with their future careers. They are considered to be the vehicle for theories and concepts that enables you to be good at giving detailed discussions and even debates. Case studies are useful not just in the field of education, but also in adhering to the arising issues in business, politics and other organizations.

Student Case Study Format

Case Study Title : Clear and descriptive title reflecting the focus of the case study. Student’s Name : Name of the student the case study is about. Prepared by : Name of the person or group preparing the case study. School Name : Name of the school or educational institution. Date : Date of completion or submission.

Introduction

Background Information : Briefly describe the student’s background, including age, grade level, and relevant personal or academic history. Purpose of the Case Study : State the reason for conducting this case study, such as understanding a particular behavior, learning difficulty, or achievement.

Case Description

Situation or Challenge : Detail the specific situation, challenge, or condition that the student is facing. Observations and Evidence : Include observations from teachers, parents, or the students themselves, along with any relevant academic or behavioral records.

Problem Analysis : Analyze the situation or challenge, identifying potential causes or contributing factors. Impact on Learning : Discuss how the situation affects the student’s learning or behavior in school.

Intervention Strategies

Action Taken : Describe any interventions or strategies implemented to address the situation. This could include educational plans, counseling, or specific teaching strategies. Results of Intervention : Detail the outcome of these interventions, including any changes in the student’s behavior or academic performance.

Conclusion and Recommendations

Summary of Findings : Summarize the key insights gained from the case study. Recommendations : Offer suggestions for future actions or strategies to further support the student. This might include recommendations for teachers, parents, or the student themselves.

Best Example of Student Case Study

Overcoming Reading Challenges: A Case Study of Emily Clark, Grade 3 Prepared by: Laura Simmons, Special Education Teacher Sunset Elementary School Date: May 12, 2024   Emily Clark, an 8-year-old student in the third grade at Sunset Elementary School, has been facing significant challenges with reading and comprehension since the first grade. Known for her enthusiasm and creativity, Emily’s struggles with reading tasks have been persistent and noticeable. The primary purpose of this case study is to analyze Emily’s reading difficulties, implement targeted interventions, and assess their effectiveness.   Emily exhibits difficulty in decoding words, reading fluently, and understanding text, as observed by her teachers since first grade. Her reluctance to read aloud and frustration with reading tasks have been consistently noted. Assessments indicate that her reading level is significantly below the expected standard for her grade. Parental feedback has also highlighted Emily’s struggles with reading-related homework.   Analysis of Emily’s situation suggests a potential learning disability in reading, possibly dyslexia. This is evidenced by her consistent difficulty with word recognition and comprehension. These challenges have impacted not only her reading skills but also her confidence and participation in class activities, especially those involving reading.   To address these challenges, an individualized education plan (IEP) was developed. This included specialized reading instruction focusing on phonemic awareness and decoding skills, multisensory learning approaches, and regular sessions with a reading specialist. Over a period of six months, Emily demonstrated significant improvements. She engaged more confidently in reading activities, and her reading assessment scores showed notable progress.   In conclusion, the intervention strategies implemented for Emily have been effective. Her case highlights the importance of early identification and the implementation of tailored educational strategies for students with similar challenges. It is recommended that Emily continues to receive specialized instruction and regular monitoring. Adjustments to her IEP should be made as necessary to ensure ongoing progress. Additionally, fostering a positive reading environment at home is also recommended.

18+ Student Case Study Examples

1. student case study.

2. College Student Case Study

3. Student Case Study in the Classroom

Free Download

4. Student Case Study Format Template

• Google Docs

Size: 153 KB

5. Sample Student Case Study Example

stu.westga.edu

Size: 241 KB

6. Education Case Study Examples for Students

ceedar.education.ufl.edu

Size: 129 KB

7. Graduate Student Case Study Example

educate.bankstreet.edu

8. Student Profile Case Study Example

wholeschooling.net

Size: 51 KB

9. Short Student Case Study Example

files.eric.ed.gov

Size: 192 KB

10. High School Student Case Study Example

educationforatoz.com

Size: 135 KB

11. Student Research Case Study Example

Size: 67 KB

12. Classroom Case Study Examples

Size: 149 KB

13. Case Study of a Student

14. Sample Student Assignment Case Study Example

oise.utoronto.ca

Size: 43 KB

15. College Student Case Study Example

Size: 221 KB

16. Basic Student Case Study Example

Size: 206 KB

17. Free Student Impact Case Study Example

Size: 140 KB

18. Student Case Study in DOC Example

old.sjsu.edu

Size: 12 KB

19. Case Study Of a Student with Anxiety

Size: 178 KB

Case Study Definition

A case study is defined as a research methodology that allows you to conduct an intensive study about a particular person, group of people, community, or some unit in which the researcher could provide an in-depth data in relation to the variables. Case studies can examine a phenomena in the natural setting. This increases your ability to understand why the subjects act such. You may be able to describe how this method allows every researcher to take a specific topic to narrow it down making it into a manageable research question. The researcher gain an in-depth understanding about the subject matter through collecting qualitative research and quantitative research datasets about the phenomenon.

Benefits and Limitations of Case Studies

If a researcher is interested to study about a phenomenon, he or she will be assigned to a single-case study that will allow him or her to gain an understanding about the phenomenon. Multiple-case study would allow a researcher to understand the case as a group through comparing them based on the embedded similarities and differences. However, the volume of data in case studies will be difficult to organize and the process of analysis and strategies needs to be carefully decided upon. Reporting of findings could also be challenging at times especially when you are ought to follow for word limits.

Example of Case Study

Nurses’ pediatric pain management practices.

One of the authors of this paper (AT) has used a case study approach to explore nurses’ pediatric pain management practices. This involved collecting several datasets:

Observational data to gain a picture about actual pain management practices.

Questionnaire data about nurses’ knowledge about pediatric pain management practices and how well they felt they managed pain in children.

Questionnaire data about how critical nurses perceived pain management tasks to be.

These datasets were analyzed separately and then compared and demonstrated that nurses’ level of theoretical did not impact on the quality of their pain management practices. Nor did individual nurse’s perceptions of how critical a task was effect the likelihood of them carrying out this task in practice. There was also a difference in self-reported and observed practices; actual (observed) practices did not confirm to best practice guidelines, whereas self-reported practices tended to.

How do you Write a Case Study for Students?

1. choose an interesting and relevant topic:.

Select a topic that is relevant to your course and interesting to your audience. It should be specific and focused, allowing for in-depth analysis.

2. Conduct Thorough Research :

Gather information from reputable sources such as books, scholarly articles, interviews, and reliable websites. Ensure you have a good understanding of the topic before proceeding.

3. Identify the Problem or Research Question:

Clearly define the problem or research question your case study aims to address. Be specific about the issues you want to explore and analyze.

4. Introduce the Case:

Provide background information about the subject, including relevant historical, social, or organizational context. Explain why the case is important and what makes it unique.

5. Describe the Methods Used:

Explain the methods you used to collect data. This could include interviews, surveys, observations, or analysis of existing documents. Justify your choice of methods.

6. Present the Findings:

Present the data and findings in a clear and organized manner. Use charts, graphs, and tables if applicable. Include direct quotes from interviews or other sources to support your points.

7. Analytical Interpretation:

Analyze the data and discuss the patterns, trends, or relationships you observed. Relate your findings back to the research question. Use relevant theories or concepts to support your analysis.

8. Discuss Limitations:

Acknowledge any limitations in your study, such as constraints in data collection or research methods. Addressing limitations shows a critical awareness of your study’s scope.

9. Propose Solutions or Recommendations:

If your case study revolves around a problem, propose practical solutions or recommendations based on your analysis. Support your suggestions with evidence from your findings.

10. Write a Conclusion:

Summarize the key points of your case study. Restate the importance of the topic and your findings. Discuss the implications of your study for the broader field.

What are the objectives of a Student Case Study?

1. learning and understanding:.

• To deepen students’ understanding of a particular concept, theory, or topic within their field of study.
• To provide real-world context and practical applications for theoretical knowledge.

2. Problem-Solving Skills:

• To enhance students’ critical thinking and problem-solving abilities by analyzing complex issues or scenarios.
• To encourage students to apply their knowledge to real-life situations and develop solutions.

3. Research and Analysis:

• To develop research skills, including data collection, data analysis , and the ability to draw meaningful conclusions from information.
• To improve analytical skills in interpreting data and making evidence-based decisions.

4. Communication Skills:

• To improve written and oral communication skills by requiring students to present their findings in a clear, organized, and coherent manner.
• To enhance the ability to communicate complex ideas effectively to both academic and non-academic audiences.

5. Ethical Considerations:

To promote awareness of ethical issues related to research and decision-making, such as participant rights, privacy, and responsible conduct.

6. Interdisciplinary Learning:

To encourage cross-disciplinary or interdisciplinary thinking, allowing students to apply knowledge from multiple areas to address a problem or issue.

7. Professional Development:

• To prepare students for future careers by exposing them to real-world situations and challenges they may encounter in their chosen profession.
• To develop professional skills, such as teamwork, time management, and project management.

8. Reflection and Self-Assessment:

• To prompt students to reflect on their learning and evaluate their strengths and weaknesses in research and analysis.
• To foster self-assessment and a commitment to ongoing improvement.

9. Promoting Innovation:

• To inspire creativity and innovation in finding solutions to complex problems or challenges.
• To encourage students to think outside the box and explore new approaches.

10. Building a Portfolio:

To provide students with tangible evidence of their academic and problem-solving abilities that can be included in their academic or professional portfolios.

What are the Elements of a Case Study?

A case study typically includes an introduction, background information, presentation of the main issue or problem, analysis, solutions or interventions, and a conclusion. It often incorporates supporting data and references.

How Long is a Case Study?

The length of a case study can vary, but it generally ranges from 500 to 1500 words. This length allows for a detailed examination of the subject while maintaining conciseness and focus.

How Big Should a Case Study Be?

The size of a case study should be sufficient to comprehensively cover the topic, typically around 2 to 5 pages. This size allows for depth in analysis while remaining concise and readable.

What Makes a Good Case Study?

A good case study is clear, concise, and well-structured, focusing on a relevant and interesting issue. It should offer insightful analysis, practical solutions, and demonstrate real-world applications or implications.

Case studies bring people into the real world to allow themselves engage in different fields such as in business examples, politics, health related aspect where each individuals could find an avenue to make difficult decisions. It serves to provide framework for analysis and evaluation of the different societal issues. This is one of the best way to focus on what really matters, to discuss about issues and to know what can we do about it.

Text prompt

• Instructive
• Professional

Education Case Study Examples for Students

Graduate Student Case Study Example

Student Profile Case Study Example

High School Student Case Study Example

Student Research Case Study Example

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

A real-world case study in information technology for undergraduate students

1999, Journal of Systems and Software

Related Papers

European Management Journal

Nuria Llobregat

Marc Prensky (2001) defined the digital natives as the first generation to grow up with the new technology [1]. Since then, new citizens of the digital world started to study in our classrooms, having new needs in teaching and learning matters due to the implementation of what it is called information technologies. Steve Jobs, between 2007 and 2010 introduced in our homes and normal daily life the versatility of the touch screen interaction that opened a completely new global horizon. Thereafter new ways of teaching started to emerge in order to fulfill the hunger of knowledge that suddenly and without realizing was in our digital fingerprints. Triggered by curiosity, looking at the new devices are our kids, the university students of 2030. The use of smartphones with its apps in any context and place is starting to introduce a completely new model of student in kindergartens and primary schools. These new students have new abilities, new ways of thinking, new ways of interact with peers, and of course, new ways of learning. It is natural to think that the brain structure is changing. In fact, John M. Grohol (2008) states “any person can affect his brain simply by doing something repetitively, or doing something differently”. Once these new students arrive at universities, a new model of face-to-face master class has to be offered where Instant, Global and Digital Knowledge engage their expectations and enhance their new way to look at the world among others. In order to build the model that the 2030’ students will demand we should first know how those students would look like. The present work sets the common characteristics of those future engineering university students that are growing up at the same time that new digital teaching strategies are starting to emerge at our universities. To know “how” they are building up their knowledge is keystone in the success of the new curricula of Engineering University Studies. [1] Prensky M., (2001), MCB University Press (2001), On the Horizon, 9, 5

TU Ganiron Jr

Proceedings of the 43rd SEFI Annual Conference 2014 Diversity in engineering education: an opportunity to face the new trends in engineering Co-organised by SEFI and the Polytech Orléans ©SEFI, Brussels, Belgium SEFI - Société Européenne pour la Formation des Ingénieurs 39 rue des deux églises, 1000 Brussels

Erik Bohemia

ISBN: 978-1-904670-56-8 https://www.designsociety.org/publication/35727/DS+78:+Proceedings+of+the+16th+International+conference+on+Engineering+and+Product+Design+Education+(E&PDE14),+Design+Education+and+Human+Technology+Relations,+University+of+Twente,+The+Netherlands,+04-05.09.2014 Foreword DESIGN EDUCATION & HUMAN TECHNOLOGY RELATIONS The 16th International Conference on Engineering and Design Education (E&PDE) was held at the University of Twente on the 4th and 5th September 2014. The conference was hosted by the Faculty of Engineering Technology of the University of Twente in Enschede, the Netherlands, in close collaboration with the Design Education Special Interest Group (DESIG) of the Design Society and the Institution of Engineering Designers (IED). The E&PDE conference was initiated in 1999 in the United Kingdom and was consolidated as an international conference in 2004; alternately taking place in the UK and abroad. Its objective is to facilitate the bringing together of people from within education and industry who are interested in sharing expertise on the implementation and analysis of contemporary and developing methodologies in engineering and design education. It provides educators and researchers from product development, engineering and industrial design, together with industry and government representatives, with a platform for discussion on topical educational issues in design education and its future direction.

Ana Lúcia Manrique , Natascha van Hattum

By presenting these works in progress in this book, some of which have already yielded results that have been assessed, others of which are still in experimental phases, the authors’ hope to create an environment of discussion and reflection on the new approaches in engineering education being developed at present.

Ana Lúcia Manrique

In order to seek solutions for the problems identified in engineering courses, PUC-SP decided to innovate by adopting an active, collaborative and integrative teaching methodology in the biomedical engineering course. The one chosen was PBL – Problem Based Learning. The authors of this chapter that teach in this course have shared their experiences with a number of tertiary institutions in Europe, Asia, Australia, the United States and Latin America, presenting their work at international events.

… 2010 Sydney–Annual Scientific Meeting & …

Stephanie Beames , Mark O'Brien

Joao Batista

From the literature, we can find several views and trends about organizational learning, knowledge management and related concepts. The diversity of existing positions and theories prevent us from distinguishing clearly all these views. However, it is possible to distinguish them in some ways. For example, we can find" technical" and" social" views of organizational learning (Easterby-Smith 1999, 3). We can also find knowledge seen as an" object"," embedded in people", and" embedded in a community"(Wasko 2000, 156).

Communications of the Association for Information Systems

Communications of the …

Christine Bullen

Loading Preview

Sorry, preview is currently unavailable. You can download the paper by clicking the button above.

RELATED PAPERS

Knowledge Management and E-Learning

Christina vom Brocke

Gerrit van der Veer

Richard Freuler

Communications of the Association For Information Systems

Donald Chand

Burt Barnow

Erika Paola Holguin Ontiveros

Michael Prince

Sigecom Exchanges

Lisa Gommer

Eileen O'Donnell

Elena Railean

Issues of human computer interaction

Nasrine Olson

Mary Beth Rosson

Kristina Lapin

ACM SIGBED Review

Arjan Van Gemund

José Luiz Souza

Dr Ramawad Soobrah

Conny Bakker

Scott Daniel

Norena Badway

Royal Academy of Engineering

Hal Igarashi

Gérard Filies

Blended Learning in Finland

Lea Kuusilehto

Paul Gubbins

infosci-online.com

Anabela Mesquita

Lasse Hakulinen

Open and Distance Learning in Europe and Beyond

Stylianos Hatzipanagos

Dirk Tempelaar

Kari Kosonen

Federica Montaguti , Susan Moulding

Life Sciences …

Paulette Robinson

andrea bondavalli

Marcin Sikorski

Marcelo BARO, PhD

Martin Tomitsch

RELATED TOPICS

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

Home / Resources / ISACA Journal / Issues / 2021 / Volume 5 / Technology Modernization Digital Transformation Readiness and IT Cost Savings

Case study: technology modernization, digital transformation readiness and it cost savings.

“Digital Distinction” is a major trend for growing, medium-sized organizations, with growth requiring a well-executed digital platform enabled by foresight, leadership and accountability that helps ensure that societal needs are addressed with limited input resources. 1

This digital distinction story was performed with limited resources in a multiservice urban Aboriginal agency (the Agency) providing holistic, culture-based programs and services for Aboriginal children and families. The Agency strives to provide a life of quality, well-being, healing, and self-determination for children and families in the Toronto, Ontario, Canada, urban Aboriginal community by implementing a service model that is culture based and respects the values of Aboriginal people, the extended family and the right to self-determination.

The Agency faced considerable technology challenges at the start of the pandemic-induced lockdowns. The mandatory move to a remote service model stressed the existing IT infrastructure to such an extent that it exposed issues such as network bottlenecks, Wi-Fi interruptions and landline unreliability, all of which compromised the ability of social workers to perform their duties. It had become evident to management that the Agency needed significant digital transformation as part of the journey toward the increasing virtualization of social services and a much-needed modernization of its base IT infrastructure.

To be effective, however, digital transformation must build on an IT foundation that ensures reliable and sustainable outcomes. While IT modernization is a necessary condition for digital transformation readiness, 2 it is not a sufficient condition. Readiness must identify and address all IT operating model gaps 3 before innovation; unfortunately, many organizations undertaking transformation are not ready for innovation. 4

An unprepared organization is likely to see its digital transformations flounder;

…barely one in eight are successful. Even worse, only 3 percent of … 1,733 business executives … report any success at sustaining the change required for successful digital transformation…. 5

Thus, the Agency needed improved digital capabilities to support its growth and to increase its agility in response to the pandemic, so it engaged an experienced digital transformation consultancy with one executive from the group serving in the role of interim chief information officer (CIO).

The CIO title of the 1980s 6 has evolved to become one of vision as part of enterprise strategy, of managing risk as part of enterprise risk and of managing a governed high-performance team to sustain today’s ever more complex IT ecosystems. The modern CIO creates new operating models and helps the organization become data-driven. 7 The CIO takes the organization forward “… in ways that extract the maximum value from the information on hand…to make better decisions, faster” 8 as articulated in the new data strategy.

This case study articulates all the listed requirements of the modern CIO from vision to risk management to creating high performance teams as part of IT operating model modernization. Furthermore, down the road, there will be sufficient material for a future case study to document the path of the organization to achieving fit-for-purpose data for data-driven decision-making and improved reporting efficiency.

THE AGENCY’S INTERIM CIO’S FIRST STEP WAS…TO ESTABLISH THE ORGANIZATION’S CURRENT STATE TO DETERMINE ITS STATE OF READINESS FOR THE REQUIRED DIGITAL TRANSFORMATION.

The challenge: assessing the current state.

One cannot create a strategy without knowing the current state. The Agency’s interim CIO’s first step was, therefore, to establish the organization’s current state to determine its state of readiness for the required digital transformation. While tools facilitating readiness include staff surveys, 9 benchmarking and determining the business case for IT change, a survey was selected as the right tool to learn about the organization’s IT challenges (what the users experience), its IT priorities (what the users want fixed first) and its IT value chain performance (how IT creates value for the organization) through the lens of four different levels of stakeholders. The survey was distributed to staff at all levels; the output presented an end-user view of the organization’s current state.

The four key findings from the survey across these categories were:

• The organization’s executives had different perceptions of the frequency of the top IT challenges compared to the rest of the staff complement ( figure 1 ). This could be given that they were more aware of the negative impact of various IT failures on their mandate.
• The frontline staff were the most supportive of prioritizing all of the top items compared to management, who saw the priorities differently ( figure 2 ). This highlights the importance of engaging with people most actively using technology and not to depend only on management feedback for insights in this respect.
• The supervisor level experienced the severity of most of the shortcomings along the IT value chain ( figure 3 ).
• One of the major challenges experienced by end users was that it took too long for IT to fix IT issues, with users perceiving that it was getting worse. The same held for the network; network reliability was decreasing ( figure 4 ).

The fact that the survey highlighted IT challenges such as poor service request and incident management (the service desk item in figure 1 ) is more important than it may seem at first glance. As part of the journey to making IT more approachable and customer-centric, it is important that the service desk works flawlessly, as it is a major driver of staff (customer) satisfaction, which, incidentally, should be a key IT metric for any CIO.

A comparison of the actual ratio with the benchmark ratios above confirmed a historical underinvestment in IT. Reducing underinvestment in IT and addressing the associated risk areas while building future IT capabilities should be high, not only on the CIO’s agenda via IT governance, but on the board’s agenda, given the implications for enterprise governance.

The Solution: Addressing the Priority Current State Shortcomings

As a result of the current state findings, the CIO reconsidered improvements and developments that may impact the entire IT operating model. A restitution strategy was developed to address as many of the identified priority shortcomings as possible in the shortest possible time.

ADDRESSING THE NETWORK SHORTCOMINGS REQUIRED SIGNIFICANT PLANNING AND ACTIVITY, GIVEN THAT THE NETWORK WOULD NEED TO BE MODERNIZED WHILE THE AGENCY WAS STILL PERFORMING ITS MANDATE.

Restitution is about partnerships, though, another modern CIO imperative. Non-IT senior leaders are just as accountable for decisions and the delivery of ongoing IT services. 12 In other words, restitution is an organizational challenge rather than only an IT challenge, a fact that impacted the nature of the stakeholders identified to oversee the initiative. The more a CIO engages in stakeholder relationships with the goal of forging partnerships, the more effective the broad diversity of IT initiatives within the CIO’s portfolio must almost automatically become.

In this case, restitution was performed in 1) a technology stream and 2) an IT governance stream. (A data governance stream was also recently introduced but will not be explored further here.) The relationship between the CIO and IT governance took a major leap forward a decade ago when it was explicitly considered in South Africa’s King III code for corporate governance. 13 However, more than five years later, the focus still tended to be on the use of IT in regulation and compliance, 14 rather than being about the organizational performance and value creation mechanism it is meant to be.

Aligned with digital transformation principles, specifically around the operating model readiness, 15 restitution was not only about technology, but also about other important components of the organization’s operating model, such as people, process and governance.

Technology Stream

From the current state analysis, the Agency’s legacy technology landscape suffered extended maintenance, support, integration, security, and agility risk and constraints. Technology modernization projects ( figure 5 ) were identified for the Agency to address these issues while also addressing most of the user-defined IT priorities identified in the survey.

One of the CIO’s primary objectives was to measure the benefits of each IT intervention, whether they be through enhanced activity, cost savings, risk mitigation or potentially even revenue generation. Cost and activity benefits, where the interventions are complete, are highlighted for the various interventions the Agency undertook.

Network Remediation The annual operating cost of the Agency’s new network is 48 percent of the cost of the old network—savings driven largely by deploying a modern network technology with standardizing network devices using a modern network protocol.

The old network had nonstandard devices that were unmaintained, outdated with no active support, not configured according to industry best practices and had no redundancy. Furthermore, it suffered bottlenecks, single points of failure and cybersecurity vulnerabilities, with costly management implications.

Addressing the network shortcomings required significant planning and activity, given that the network would need to be modernized while the Agency was still performing its mandate. It involved an initial network discovery process that, for example, identified Internet Protocol (IP) addresses, the devices linked to the IP addresses, the functions and roles of various servers, the portfolio of critical applications, and network-based processes that needed to be mapped out and well understood. Backout plans and vendor escalation processes were created. Replacing more than 50 switches and several firewalls within a 36-hour window was challenging, especially for a new network topology in an overall process that took up to a year when including the planning and vendor identification/selection processes.

Network remediation addressed technical cybersecurity vulnerabilities, fault tolerance and failover readiness with redundancy. It also provided greater bandwidth, scalability and manageability, with Software-Defined Wide Area Network (SD-WAN) technology proving to be more secure and providing higher performance compared to the Multiprotocol Label Switching (MPLS) technology it replaced. While bandwidth demand tripled during the pandemic, it was all reliably and seamlessly accommodated within the new network architecture.

Strategically, the organization seeks to share its IT environment with smaller social services agencies that might be insufficiently funded to develop appropriately functional IT platforms. The Platform as a Service (PaaS) aspiration required a network architecture designed to handle traffic at scale and the recognition that an additional network engineer would be needed to bring this aspiration to life.

Human Productivity Tools The annual operating cost of the Agency’s new human productivity tools (HPTs) is 39 percent of the cost of the old HPTs.

The old portfolio of HPTs was a disparate set of vendor solutions that were difficult to support, offered relatively little functionality, challenged the implementation of integrated security, and were costly to manage.

A key consideration was to ensure that all data stayed within Canada. A hybrid approach was followed leveraging Active Directory Federation Services (AD FS) with Azure that allowed for failover from on-premises to the cloud, while moving all users’ mailboxes and enabling the additional functionality into production. This parallel process took six months from planning and vendor identification to deployment.

The Agency’s new Software as a Service (SaaS) HPT offered vast improvements in functionality across multiple end-user devices, such as facilitating engagement and teamwork; application interoperability; and facilitating a single approach to cybersecurity by means of integrated identity and access management. This deployment is a critical lever for successful digital transformation given benefits such as performance, scalability, security, and reliable and integrated support from the vendor. 16

Case Management A single case management system to integrate the agency’s two case management systems was identified ( figure 5 ). Two systems were deployed as a means to address the data collection shortcomings in each. To address this, a thorough business requirements document (BRD) will be created to facilitate a request for proposal (RFP) process to identify whether an integrated case management tool is available. (This will not be discussed further as it is a separate, significantly larger project that has only recently been instantiated.)

Document Management A document and content management system— coupled with appropriate workflows and governance—was needed to manage the intranet; perform as a repository for digitized, historical paper-based case files; perform document management; and provide a basis for operational metadata management and the organization’s data dictionary. A feasible tool and functionality was included in the software package provided for the HPT stream, coming in as a cost saving relative to the next best alternative. A decision was taken to use this tool given this cost benefit. A configuration and deployment plan was not yet in place at the time of writing.

Incident Management An incident management tool had been deployed at the Agency but without supporting processes or governance. There was no ticket escalation process, no ticket auto-allocation process and no feedback loop to the requester that a ticket had been received. The following were established as part of the Agency’s IT department’s emerging ITIL- alignment aspirations to improve incident management performance:

• Defined incident management processes
• Defined incident management responsibilities
• Feedback loops with workflows
• Service-level agreement (SLA)-driven ticket auto-escalation

The operational impact of these changes is evident in figure 6 . Within seven months after implementation and as the subject of continuous improvement during that time and beyond, the average ticket closing time had decreased from 34 days to three days according to the system logs, and the average ticket assignment time had decreased from 140 minutes to nine minutes according to the same logs. There are further initiatives to use more of the functionality of the selected tool in the future.

Additional service desk functionality deployed at the Agency includes IT asset management and a configuration management database.

THE ANNUAL OPERATING COST OF THE AGENCY’S NEW MONITORING AND PATCHING SYSTEM IS 30 PERCENT OF THE COST OF THE OLD VENDOR SOLUTION.

Monitoring and Patching System The annual operating cost of the Agency’s new monitoring and patching system is 30 percent of the cost of the old vendor solution.

Driven by continuity risk factors such as poor outage monitoring and alerting, poor device monitoring, and poor vendor responsiveness, as well as cybersecurity risk factors such as poor patching, the Agency sought and deployed a tool to fulfill these requirements with remote management capability.

The technology was selected based on a review of this specific technology landscape according to various IT research organizations. Then, deploying the monitoring tool required making changes to the firewall to allow agents to communicate. Furthermore, a cache server was set up to reduce the bandwidth implications of all the computers in the Agency requiring similar updates, thereby reducing the possibility of network congestion. Planning, vendor identification and deployment took less than three months.

Cloud The annual operating cost of the Agency’s new cloud data center is 45 percent of the cost of the on-premises data center, driven by the higher support and equipment costs of maintaining an on-premises environment.

THE ANNUAL OPERATING COST OF THE AGENCY’S NEW CLOUD DATA CENTER IS 45 PERCENT OF THE COST OF THE ON-PREMISES DATA CENTER.

The Agency had historically entered into a five-year contract for its data center, with further expenditure required for power to eight servers, hosting facilities and equipment, an uninterruptible power supply, and management time for maintenance and management. The risk of the data center being an operational bottleneck was considerable. The real push for a work-in-progress cloud migration was driven by the pandemic.

The selection of the cloud vendor was based on a review of the findings by various IT research organizations and the need to ensure interoperability between the various tools that were about to be deployed in the cloud. For the software tools, a primary driver was the effectiveness of the solution to serve well in a Software as a Service (SaaS) paradigm, which will be the foundation for the type of incremental transformational functionality envisaged as a strategic driver of future IT at the Agency.

Configuring a cloud infrastructure requires configuration activities such as subscribing to the services, creating virtual machine(s), the virtual private network (VPN) and the VPN gateway. Additional services that were migrated to the cloud or deployed to the cloud include the HPTs, the monitoring and patching services, and the mail system. The planning, vendor identification and deployment was performed within four months.

The operational, scale and cost advantages of the cloud at a stated availability of 99.999 percent were implemented as a desirable alternative to on-premises services, given that the modern CIO’s role is to create an environment that facilitates on-demand technology and related services. 17 The potential of this migration for future Platform as a Service (PaaS) services, virtual computing, storage and on-demand functionality positions the organization well for an enhanced digital future.

Telephony Telephony depends on a stable network, and the organization is now ready to address its telephony shortcomings. An architecture and plan to migrate between the current state and the proposed state for telephony is being developed, with the major goals being scalability as part of the PaaS vision for the organization and redundancy, given, the always- on requirement of child welfare services.

Financial Summary IT underinvestment introduces significant risk and inefficiencies into an organization. The technology modernization stream not only addressed technology risk at the Agency, it also eliminated architectural inefficiencies and high-cost structures, as demonstrated by the annual cost savings achieved ( figure 7 ).

While cost savings of up to 13 percent are expected in technology modernization, 18 savings of 18 percent were realized.

IT Governance Stream

IT governance ensures that IT produces the value expected of it. While IT governance was introduced as a mechanism for CIO oversight of the technology deployments, less tangible activities were also established by means of the IT governance stream to help establish a vision for IT, to reduce IT risk and to extend the people capabilities of the IT department.

The following sections detail the measures taken to help ensure reduced-risk value delivery from IT.

Policies and Processes Procedural and cybersecurity-related updates were made to the Agency’s IT policy. Processes were also co-created with human resources (HR) (e.g., onboarding, offboarding) and with operations (e.g., IT-facilitated process design for the handling of all possibilities of incoming telephone calls) to ensure that handovers to IT and back to HR and operations were clear, and that people had been identified in the process to accept handovers.

If an operational process needs engagement with IT, operations must co-design the process with IT to manage expectations and to reduce operational risk. Failing to do this will result in failed processes, given no awareness or clarity of IT’s role in the process.

AS A RISK CONTROL, A PASSWORD VAULT WAS CREATED FOR ALL APPLICATION AND SYSTEM PASSWORDS, SUPPORTED BY A PROCESS THAT COULD BE ACCESSED BY THE EXECUTIVE TEAM IN AN EMERGENCY.

Risk Management Risk management is a key pillar of effective IT governance. Together with policies and procedures as a critical part of effective risk management, 19 IT implemented a risk management process—Identify, Assess, Respond, Control, Monitor—with a living risk register as a monitoring and communication tool as a means to help minimize potentially negative differences between expected IT outcomes and the actual IT outcomes. The process emphasized assigning responsibility for a risk control at the point where risk is realized. Periodic IT governance meetings were established as a means to monitor changes in IT environment risk and to monitor the effectiveness of the risk controls.

Key administrator passwords held in people’s heads was a major operational and sustainability risk. As a risk control, a password vault was created for all application and system passwords, supported by a process that could be accessed by the executive team in an emergency.

Structure and People People are the most critical part of IT because they determine whether something is done well. To effect and to sustain digital transformation, IT staff must have digital mindsets; 20 be inclined to testing and learning, innovation, and agility; 21 have diverse technology knowledge, deep data skills, rich process skills, and end-to-end mindsets that includes teamwork, courage, and change management. 22

Sustainable digital transformation, thus, requires “t- shaped” people—staff with deep knowledge of their areas of expertise and broad knowledge that they can apply to solve the types of new problems that emerge under transformation. 23 T-shaped people are especially important in small IT teams, where broad knowledge overlap mitigates the continuity risk of a small staff complement.

Digital transformation demands agility—people fluidly structuring around problems or challenges in cross-functional teams 24, 25 rather than constrained within traditional organizational structures. Compromising on IT competence has been described as a subtle and even a dangerous issue in digital transformation. 26

“Build the organization,” “run the organization” and “transform the organization” 27 was adopted as the IT structure paradigm. Bespoke definitions for “run the organization” and “build the organization” were developed to define their purpose and scope for the organization ( figure 8 ).

While the Agency’s IT organization managed day-to-day operations (run) and performed technology modernization projects (build) like those in figure 8 , it had unsustainable transformation. Given the organization’s growth and expansion aspirations, “transform the organization” was established as a full-time role, and an experienced leader was recruited to focus on strategy and architecture to help define the organization’s broader digital capabilities.

Strategy and Architecture The current state of the Agency was such that it had no clear IT strategy and no clear IT architecture. Many different applications had been acquired from a wide variety of vendors over time to serve specific point purposes but with no consideration for aspects such as architectural fit, integrated cybersecurity management and interoperability. The historical approach to IT tended to be tactical, with no consideration of how the tactical deployments would impact the Agency’s overall IT risk profile.

While this worked reasonably well in a low-stress IT environment, the diverse flaws in the approach quickly became apparent at the start of the pandemic—especially to end users who suffered service interruptions—when network volumes escalated significantly under work-from-home orders.

All interventions documented in the Technology Stream section were part of a significantly more architected approach—specifically around cybersecurity and interoperability—that included business cases as part of the supporting documentation and a comparison with next-best technology alternatives.

THE HISTORICAL APPROACH TO IT TENDED TO BE TACTICAL, WITH NO CONSIDERATION OF HOW THE TACTICAL DEPLOYMENTS WOULD IMPACT THE AGENCY’S OVERALL IT RISK PROFILE.

It is useful to note that unarchitected IT is a primary driver of technology debt; 28 an unwelcome gift to current IT management from former IT management as experienced in the Agency’s current IT state. While appropriate IT vendor diversity should be supported in the interest of good IT risk management, this should occur within a strategically architected framework. IT strategy and IT architecture can sustainably reduce IT risk and improve business continuity.

Data Governance Stream Digital transformation consumes data and produces more data that not only serves general reporting and decision-making, but also potentially serves government policy direction. While data were not initially identified as a problem at the Agency, a data strategy has been developed in response to some data issues identified ( figure 9 ), and in line with a vision for data for the organization. (The data strategy will not be covered further in this case study beyond the limited discussion that follows.)

CIOs strive for data consistency, data availability, information resource control and information flow visibility. 29 Not addressing data challenges results in delayed and/or incorrect data-driven decision- making and productivity compromises, and incurs unnecessary IT effort to resolve issues arising from bad data.

As a first step toward addressing data challenges, the Agency articulated its unique perspective of the drivers of a data culture as an output of a facilitated workshop series. Some of the behavioral considerations include:

• Mistrust about what data could communicate; could they show performance levels that are lower than perceived?
• That data have not been seen as something that can add value
• That data are removed from the people whose lives they represent
• That data capture is only seen as a necessary part of getting the job done, rather than as a vital part of the data value chain
• That data are not seen as distinct from IT, with operational and strategic best practices distinct from those applicable to data

It is important that ways to address these behavioral considerations are included in the organization’s data strategy. The implementation of the cultural aspect is an overarching workstream for the data work that needs to be performed over the upcoming years to create an environment rich in fit- for-purpose data. Overall, IT culture is the single greatest risk—and, therefore, critical success factor (CSF)—not only for IT governance, 30 but possibly for data governance, too.

Key Results and Benefits

As outlined, successful digital transformation requires the barriers to an effective digital strategy—processes, technology, people and governance, in that order 31 —to be addressed. Without a sound IT operating model foundation, digital transformation will exacerbate IT operating model shortcomings with predictable consequences. Figure 10 summarizes the major IT outcomes achieved. Note that the column “Technology and/or Governance Intervention” in the figure refers to the relevant item in the Technology Stream section or the Governance Stream section.

Figure 10 item 10 refers to technical cybersecurity vulnerabilities. However, the Desjardins breach in Canada 32, 33 is a shocking reminder of the scale of breach possible in the presence of even the best technological responses. People vulnerabilities are, thus, addressed through the newly established SOC at the Agency, mandated to address people matters such as cybersecurity training and to perform vendor due diligence. This closes the loop on the cybersecurity vulnerabilities identified as part of the network remediation workstream.

Other noteworthy outcomes include digital forms with workflows for efficient forms processing compared to paper forms, and improved secure video conferencing.

What Is Next?

With many of the primary activities in figure 10 having been achieved in six months across nearly 20 regional sites, there is still more work to do, with some of the major considerations being:

• Telephony, as discussed
• Case management, as discussed
• Laptop standardization, all staff
• Addressing stable and reliable power
• Modernizing the data infrastructure as the foundation required for the implementation of an organizationwide data strategy

DIGITAL DISTINCTION’ AND COST SAVINGS WERE ACHIEVED WITH LIMITED RESOURCES IN A LIMITED TIMEFRAME, AN UNUSUAL ACHIEVEMENT IRRESPECTIVE OF ORGANIZATION SIZE OR RESOURCES.

Of these, the data infrastructure will likely be the highest cost future intervention. This will require not only technology, but a full data operating model to support the growing day-to-day requirements for data and reporting in the organization. From a CIO perspective, formally aligned organizational strategy and IT strategy interventions ultimately help minimize digital strategy execution gaps, 34 the difference between what an organization aspires to achieve strategically, and what it actually achieves.

Organizations trust the CIO to ensure that the technology ecosystem is a functional and reliable enabler of the organization’s operations. 35 This means that the role has significant fiduciary responsibilities requiring high performing, t-shaped people. Digital transformation needs executive support and visibility, and credit is due to the head of the organization, the head of finance and administration, and the head of human resources (HR) for their encouragement during some of the darkest hours of this process. Thanks are due also to the extraordinary performance of a small, but mighty and highly motivated IT team willing to go so significantly beyond the extra mile for months on end.

This case study details the types of CIO leadership needed for digital transformation readiness and technology modernization, aligned with an approach published in ISACA ® Journal . 36 “Digital distinction” and cost savings were achieved with limited resources in a limited timeframe, an unusual achievement irrespective of organization size or resources. The organization is now positioned to increasingly redirect IT spend from operations to digital innovation 37 as reward for its courageous efforts.

1 El Tarabishy, A.; “The Top 10 Micro, Small, and Medium Enterprises Trends for 2021,” International Council for Small Business, 6 July 2020, https://icsb.org/toptrends2021 2 Avanade, “IT Modernization: Critical to Digital Transformation,” March 2017, https://www.avanade.com/-/media/asset/white-paper/avanade-it-modernization-whitepaper.pdf 3 Pearce, G.; “Digital Transformation Governance: What Boards Must Know,” Governance Institute of Australia, vol. 72, no. 5, 2020, https://www.governanceinstitute.com.au/resources/governance-directions/volume-72-number-5/digital-transformation-governance-what-boards-must-know/ 4 Bendor-Samuel, P.; “Four Guidelines for Success in Innovation in Digital Transformation,” Forbes , 23 July 2019, https://www.forbes.com/sites/peterbendorsamuel/2019/07/23/four-guidelines-for-success-in-innovation-in-digital-transformation/#61401a511aa9 5 Pearce, G.; “Attaining Digital Transformation Readiness,” ISACA ® Journal , vol. 1, 2020, https://www.isaca.org/archives 6 Rivier University Nashua, New Hampshire, USA, “The Growing Importance of a CIO in Today’s Evolving Business World,” Boston Business Journal , 16 March 2020, https://www.bizjournals.com/boston/news/2020/03/16/the-growing-importance-of-a-cio-in-today-s.html 7 Op cit McLaughlin 8 Op cit Rivier University 9 Ibid. 10 Morley, L.; “How Much Should a Company Spend on IT?,” Techvera, https://blog.techvera.com/company-it-spend 11 Avasant Research; “IT Spending as a Percentage of Revenue by Industry, Company Size, and Region,” Computer Economics , https://www.computereconomics.com/article.cfm?id=2626 12 CIO Journal , “The Role of Senior Leaders in IT Governance,” The Wall Street Journal , 22 June 2015, https://deloitte.wsj.com/articles/the-role-of-senior-leaders-in-it-governance-1434945783?tesla=y 13 IT Governance Network; “The CIO and IT Governance,” https://www.itgovernance.co.za/3/index.php/general-articles/176-the-cio-and-it-governance 14 De Haes, S.; A. Joshi; T. Huygh; S. Jansen; Board Level IT Governance Research Project , Antwerp Management School, Belgium, September 2016, https://assets.kpmg/content/dam/kpmg/be/pdf/2018/05/Corporate_Governance_Codes_and_Digital_leadership.pdf 15 Op cit Pearce, “Attaining Digital Transformation Readiness” 16 Sharma, A.; “Application Modernization: One of the Critical Levers of Digital Transformation,” CIO , 30 July 2020, https://cio.economictimes.indiatimes.com/news/strategy-and-management/application-modernization-one-of-the-critical-levers-of-digital-transformation/77253867 17 Dogan, C.; From the Basement to the Cloud: The Role of the CIO Over Four Decades , Deloitte Consulting, USA, 2018, https://www2.deloitte.com/content/dam/Deloitte/ar/Documents/technology/THE-ROLE-OF-THE-CIO-OVERF-OUR-DECADES.pdf 18 Op cit Avanade 19 Amadei, L.; “Why Policies and Procedures Matter,” Risk Management , 1 November 2016, http://www.rmmagazine.com/2016/11/01/why-policies-and-procedures-matter/ 20 Op cit Dogan 21 Annacone, A.; “The Four Types of Digital Transformation,” TechNexus on Linkedin, 19 June 2019, https://www.linkedin.com/pulse/4-types-digital-transformation-andrew-annacone/ 22 Davenport, T. H.; T. C. Redman; “Digital Transformation Comes Down to Talent in Four Key Areas,” Harvard Business Review , 21 May 2020, https://hbr.org/2020/05/digital-transformation-comes-down-to-talent-in-4-key-areas 23 Rowles, D.; T. Brown; Building Digital Culture , Kogan Page, United Kingdom, 2017 24 Ghosh, A.; “Digital Transformation of the Workplace,” India Inc., 19 November 2020, https://indiaincgroup.com/digital-transformation-of-the-workplace/ 25 Penfold, P.; “HR Strategies That Help Digital Transformation Succeed,” People Matters, 22 November 2019, https://www.peoplemattersglobal.com/article/hr-technology/hr-strategies-that-help-digital-transformation-succeed-23829 26 Op cit Rowles and Brown 27 Apptio, IT Financial Metrics Primer , USA, https://dsimg.ubm-us.net/envelope/151893/296392/1390318118_WP_-_Apptio_IT_Financial_Metrics_Primer.pdf 28 Dalal, V.; R. Patenge; K. Krishnakanthan; “Tech Debt: Reclaiming Tech Equity,” McKinsey Digital, 6 October 2020, https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/tech-debt-reclaiming-tech-equity# 29 Op cit Dogan 30 Pearce, G.; “The Sheer Gravity of Underestimating Culture as an IT Governance Risk,” ISACA Journal , vol. 3, 2019, https://www.isaca.org/archives 31 Op cit Pearce, “Attaining Digital Transformation Readiness” 32 The Canadian Press, “Desjardins Says Employee Who Stole Personal Data Also Accessed Credit Card Info,” BNN Bloomberg, 10 December 2019, https://www.bnnbloomberg.ca/desjardins-says-employee-who-stole-personal-data-also-accessed-credit-card-info-1.1360652 33 The Canadian Press, “Series of Gaps Allowed Massive Desjardins Data Breach, Privacy Watchdog Says,” CTV News, 14 December 2020, https://www.ctvnews.ca/business/series-of-gaps-allowed-massive-desjardins-data-breach-privacy-watchdog-says-1.5230179 34 Pearce, G.; “Digital Governance: Closing the Digital Strategy Execution Gap,” ISACA Journal , vol. 2, 2020, https://www.isaca.org/archives 35 Edelman, D. J.; “CIO in Focus: A Global Study,” USA, 2020, https://www.edelman.com/expertise/technology/cio-in-focus 36 Op cit Pearce, “Attaining Digital Transformation Readiness” 37 Halfteck, D.; “Six Steps to Ensure IT Readiness to Drive Digital Transformation,” Access IT Automation, 16 May 2019

Guy Pearce, CGEIT, CDPSE

Has served on governance boards in banking, financial services and a not-for-profit, and as chief executive officer (CEO) of a financial services organization. He has taken an active role in digital transformation since 1999, experiences that led him to create a digital transformation course for the University of Toronto School of Continuing Studies (Ontario, Canada) in 2019. Consulting in digital transformation and governance, Pearce shares more than a decade of experience in data governance and IT governance as an author and as a speaker. He was awarded the ISACA® 2019 Michael Cangemi Best Author award for contributions to IT governance, and he is chief digital officer and chief data officer at Convergence.Tech.

Richard Fullerton, AWS CSA, ITIL, MCAAA, VCP-DCV

Is the IT manager at Native Child and Family Services of Toronto, Ontario, Canada. He is a solutions-oriented IT professional with more than 20 years of experience in the organization and delivery of end-to-end IT projects involving data migrations, server upgrades and configurations, and enterprise-scale software and hardware installations. His areas of expertise include cloud (AWS, Azure, Office 365), virtualization (VMware, Hyper-V, Citrix), and identity and access management. Fullerton is an experienced technical team leader in matrix organizations. He is the recipient of multiple Distinguished Service and Project Leadership awards, and the recipient of a Service Excellence award.

JavaScript seems to be disabled in your browser. You must have JavaScript enabled in your browser to utilize the functionality of this website.

• My Wishlist
• Customer Login / Registration

FB Twitter linked in Youtube G+

• ORGANIZATIONAL BEHAVIOR
• MARKETING MANAGEMENT
• STATISTICS FOR MANAGEMENT
• HUMAN RESOURCE MANAGEMENT
• STRATEGIC MANAGEMENT
• OPERATIONS MANAGEMENT
• MANAGERIAL ECONOMICS
• FINANCIAL MANAGEMENT
• CONSUMER BEHAVIOR
• BRAND MANAGEMENT
• MARKETING RESEARCH
• SUPPLY CHAIN MANAGEMENT
• ENTREPRENEURSHIP & STARTUPS
• CORPORATE SOCIAL RESPONSIBILITY

INFORMATION TECHNOLOGY

• BANKING & FINANCIAL SERVICES
• CUSTOMER RELATIONSHIP MANAGEMENT
• ADVERTISING
• BUSINESS ANALYTICS
• BUSINESS ETHICS
• DIGITAL MARKETING
• HEALTHCARE MANAGEMENT
• SALES AND DISTRIBUTION MANAGEMENT
• FAMILY BUSINESS
• MEDIA AND ENTERTAINMENT
• CORPORATE CASES
• Case Debate
• Course Case Maps
• Sample Case Studies
• IIM KOZHIKODE
• VINOD GUPTA SCHOOL OF MANAGEMENT, IIT KHARAGPUR
• GSMC - IIM RAIPUR
• IMT GHAZIABAD
• INSTITUTE OF PUBLIC ENTERPRISE
• IBM Corp. & SAP SE
• Classroom Classics
• Free Products
• Case Workshops
• Home       
• Case Categories       

Leveraging IT for Corporate Banking Business Benchmarking

Making it happen @ bpcl kochi refinery: defining new paradigms of operational excellence through it transformation.

• last 6 months (0)
• last 12 months (0)
• last 24 months (0)
• older than 24 months (2)
• INFORMATION TECHNOLOGY (2)
• CASE STUDY (2)

Information

• Collaborations
• Privacy Policy
• Terms & Conditions
• Case Format
• Pricing and Discount
• Subscription Model
• Case Writing Workshop
• Case Submission
• Reprint Permissions

CUSTOMER SERVICE

Phone: +91 9626264881

Email:  [email protected]

ET CASES develops customized case studies for corporate organizations / government and non-government institutions. Once the query  is generated, one of ET CASES’ Case Research Managers will undertake primary/secondary research and develop the case study. Please send an e-mail to [email protected] to place a query or get in touch with us.

Don’t miss out!

Be the first to hear about new cases, special promotions and more – just pop your email in the box below.

Case Studies of Information Technology Application in Education

Utilising the Internet, Big Data, Artificial Intelligence, and Cloud in Challenging Times

• © 2023
• Yang Shen 0 ,
• Xin Yin 1 ,
• Yu Jiang 2 ,
• Lingkai Kong 3 ,
• Sheng Li 4 ,
• Haijun Zeng 5

Collaborative Innovation Center of Assessment for Basic Education Quality, Beijing Normal University, Beijing, China

You can also search for this author in PubMed   Google Scholar

Capital Normal University, Beijing, China

Center for educational technology and resource development, ministry of education, beijing, china, the joint laboratory for mobile learning, china mobile communications corporation, ministry of education, beijing, china, national engineering center of cyberlearning and intelligent technology, beijing normal university, beijing, china.

• Illustrates the development of basic education informatization in China
• Examines the construction and application of educational informatization in various regions in China
• Demonstrates the potential of applying information technology to transform education processes

Part of the book series: Lecture Notes in Educational Technology (LNET)

7604 Accesses

3 Citations

This is a preview of subscription content, log in via an institution to check access.

Access this book

• Available as EPUB and PDF
• Read on any device
• Instant download
• Own it forever
• Compact, lightweight edition
• Dispatched in 3 to 5 business days
• Free shipping worldwide - see info
• Durable hardcover edition

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (43 chapters)

Front matter, case study for the application of internet in education, based on information technology, “learning–speaking” action plan: from “micro-class community” began.

• Yang Shen, Xin Yin, Yu Jiang, Lingkai Kong, Sheng Li, Haijun Zeng

Adaptive Evaluation System APP Development: Achieve Project-Based Learning

“micro-course of teaching group”: promote balanced development of education in different regions, “1 + n” compulsory courses special delivery class: exploring the integration of urban and rural education, the four rules of normalization of “internet +” teaching, disciplines are fully covered by mobile terminals, a new way of informatization for poor schools of ethnic minorities, digital-based “garden of the grass” school-based curriculum development, urban and rural assistance, across the straits, the practice of digital campus under the background of the new policy of college entrance examination, a new educational model of “classified classes online”, walk into the “internet + subjects” classroom, diverse star-rating online review, “qr code” application in education and teaching, case study for the application of big data in education, “data” runs: in smart classrooms, teachers and teaching, smart classroom: find the teaching methodology for teaching students according to their aptitude, information technology: let students discover their beauty.

• Application of Internet in education
• Application of big data in education
• Application of cloud in education
• Application of AI in education
• Project-based learning
• Integration of Urban and Rural Education
• "Internet +" Teaching
• Smart Classroom
• Cloud Platform for Rural Education
• Independent learning

About this book

Authors and affiliations.

Lingkai Kong, Sheng Li

Haijun Zeng

About the authors

YIN Xin is the technical director of the Technology Transfer Center of Capital Normal University, China, and a part-time researcher of the National Engineering Research Center of Cyberlearning and Intelligent Technology. His research interests are intelligent education, transformation of scientific and technological achievements, and intellectual property management. 

JIANG Yu is an associate researcher of the Center for Educational Technology and Resource Development, Ministry of Education, P.R. China(National Center for Educational Technology) , and the deputy secretary-general of the Online Education Committee of the China Federation of Internet Societies. His main research interests are online education and learning science. 

Bibliographic Information

Book Title : Case Studies of Information Technology Application in Education

Book Subtitle : Utilising the Internet, Big Data, Artificial Intelligence, and Cloud in Challenging Times

Authors : Yang Shen, Xin Yin, Yu Jiang, Lingkai Kong, Sheng Li, Haijun Zeng

Series Title : Lecture Notes in Educational Technology

DOI : https://doi.org/10.1007/978-981-19-9650-4

Publisher : Springer Singapore

eBook Packages : Education , Education (R0)

Copyright Information : The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023

Hardcover ISBN : 978-981-19-9649-8 Published: 16 March 2023

Softcover ISBN : 978-981-19-9652-8 Published: 17 March 2024

eBook ISBN : 978-981-19-9650-4 Published: 15 March 2023

Series ISSN : 2196-4963

Series E-ISSN : 2196-4971

Edition Number : 1

Number of Pages : XVI, 271

Number of Illustrations : 7 b/w illustrations, 94 illustrations in colour

Topics : Education, general , Computers and Education , Sociology of Education

• Publish with us

Policies and ethics

• Find a journal
• Track your research