how long should a keynote speech be

What Is a Keynote Speech? Plus 5 Steps to Help You Write One.

Eleni Kelakos August 24, 2020 Peak Performance , presentation skills training , public speaking training , speech coaching

You’ve been asked to deliver a keynote speech at an upcoming event.  And while you may be flattered by the request, you have a lot of questions, like: “What is a keynote speech anyway? What makes it different that other presentations?  How long should a keynote speech be? And how do I write a keynote speech

Before I answer those questions, let me congratulate you for having been asked to deliver a keynote speech.  Because being invited to give a keynote speech means that have developed a perspective, a public persona, or a big idea that is interesting enough to be featured in the spotlight. Professionally speaking, you have arrived! 

Typically, keynote speakers are experts in their field.  Some professional keynote speakers, like me and many of my colleagues in the National Speakers Association , are even paid to deliver their keynote speeches. Whether you are paid or not, giving a keynote address is both an honor and a fantastic opportunity to share your expertise what an appreciative audience.

What Is A Keynote Speech?

The answer to “What is a keynote speech?” is inherent in the very language of the question:  The words key and note .  Essentially, a keynote speech is a speech in which you establish and develop a main (key) theme and set an overall tone (note) for the event. Often, the subject of a keynote address or keynote speech is intended to reinforce—and rally the audience around– the event’s chosen theme.  For example, if the theme of an event is performing at your peak as a leader, there is a good chance that the keynote speaker will be delivering a speech that underscores that theme.

Keynote speeches can be informational, inspiring, entertaining, and motivating. The best keynote speeches contain a bit of each those elements, expertly woven together.   

What Makes A Keynote Speech Different Than Other Presentations?

One of the best ways to understand what makes a keynote speech different that other speeches or presentation is to understand what it is not :   A keynote speech is not a speech or presentation in which you teach skills or concepts on a deep, experiential, nuts and bolts level.  It’s a speech in which you are doing most of the work.

If you are asking your audience to do individual or group work in spoken or written form through more than half of your speech,  what you are delivering is either a training program or a workshop, but not a keynote speech.  This is not to say that keynote speeches can’t have interactive elements; many of the best do, but in doses small and simple enough to allow the members audience to ingest the lessons while maintaining a focus on the speaker. Overall, keynote speeches tease out their key theme at a much higher level of focus than more involved, granular, and usually more lengthy workshops, breakout sessions, or training programs ( like these ).

How Long Should A Keynote Speech Be?

A keynote speech is typically thirty to sixty minutes in length. 

Generally speaking, the shorter the keynote speech, the better.  This is especially true when delivering a keynote speech after lunch or dinner, when people are winding down over a meal (or even a cocktail or two) and have a shorter attention span.  Whatever time slot you’ve been given as a keynote speaker, it’s your job to stay within its parameters—even if the event is running late, and you have to shave ten minutes off your keynote speech.

How Do You Write A Keynote Speech?

The question “How do I write a keynote speech” is often the reason thought-leaders, speakers, and business leaders contact me for support in writing one.  Because, if you’ve never put a keynote speech together before, it can be daunting.  As I always tell my online group keynote coaching or individual keynote coaching clients, organizing and crafting a keynote speech is a creative process. This means your keynote speech will often dictate what it needs to be as you’re writing it. You must be willing to nudge it into being, and be patient as it unfolds.

If you’re wondering “So, how do you write a keynote speech?” I suggest you start by asking yourself the following five questions:

• Who are the people the audience you are speaking to? The more you know about your audience, the more you can create a keynote speech that is relevant and of service to them.
• What pain, problem or challenge are you there to shine a light on or solve on behalf of your audience?
• Based on your answers to the first two questions, what is your big idea, the “key note” you are there to expand upon in your keynote speech?
• What are the three main points, lessons, or takeaways you want make (and flesh out with stories, data, and other sticky evidence) that are in support of your big idea, and will make up the body of your keynote speech?
• What can you choose to do to begin and end your keynote speech in a way that is maximally memorable and engaging?

If you are struggling to put together your keynote speech, don’t despair. You don’t have to go it alone. There are professional keynote presentation coaches who can help you turn your big idea into a magical, moving, memorable speech. 

Fill Your Keynote Speech With Who You Are

Whether you write keynote speech by yourself, or with the help of a trusted keynote presentation coach , remember this: The greatest resources you’ve got to draw upon are your unique experiences, expertise, and stories.  Fill your keynote speech with who you are and what you know. Be human and relatable, so your audience can connect more deeply with you.

And when the time comes for you to step up to the podium and give your keynote speech remember: Your words matter. Use your words responsibly. Use your words with intention. Use your words to change your world.  

Need support putting together your signature keynote speech? Check out my Build a Brilliant Keynote Online Group Course .

Would you rather work with me on e -on-one explore my keynote presentation coaching options..

Guide to Planning, Writing, and Delivering a Killer Keynote Speech

by Janice Tomich

• Presentation Planning & Public Speaking Skills

Being invited to deliver a keynote address is a great honor.

It’s exhilarating. A compliment to your expertise.

I’m a public speaking coach . A client of mine recently was asked to deliver the keynote address at a large women’s tech event. She was new to public speaking. This was her first high-stakes conference opportunity.

She’s a seasoned leader in an industry with few female colleagues. Although she loves her job, at times her career has been rough. The conference organizers asked her to share her perspective with young women new to the field to help them navigate the inevitable difficulties of being a woman in tech—and also give them advice on how to enjoy the ride.

Her excitement and nervousness were palpable. That’s how it feels when you’re asked to give the keynote.

Being asked means that others value your ideas, thoughts, and vision. You know it’s a big opportunity. A keynote speech provides an opportunity to inspire others like no other.

But if you’ve been asked to share what you’ve experienced throughout your career (or even lifetime) it can be a daunting ask.

With the honor of delivering a keynote comes the responsibility to deliver an address that will inspire your audience to take action.

Table of Contents

What Is a Keynote Speech?

A keynote speech stands above other public speaking opportunities because event organizers make it the highlight of the agenda. Large events often leverage the keynote speaker to attract attendees.

The theme of a keynote is usually set by the event’s theme.

For multi-day events like conferences the keynote is often (but not always) scheduled on the last day. Scheduling the keynote for the end of the event builds excitement and anticipation. Other times the keynote is scheduled near the beginning of an event, and in this case the role of the keynote speaker is to set the tone. Knowing when you’ll be speaking (at the beginning or at the end of the event) impacts the type of keynote speech you should create.

A keynote speaker is usually given a substantial amount of time to speak, often 45 to 60 minutes over dinner. Unlike a shorter presentation, keynote addresses give you a brilliant opportunity to go deep. TO show the breadth of your expertise. To invite your audience along through the ups and downs, ins and outs of a storyline. Your speech can be complex and include unanticipated twists and turns (while of course staying on track with your core message.)

If you’re lost and unsure about how to make your presentation compelling, I can help.

How Long Should A Keynote Be?

There are only a few hard and fast rules about the length of a keynote speech:

• The length of the speech is ultimately dictated by the amount of speaking time allocated by the event organizer.
• The length of the speech should be however long it takes you to clearly and concisely deliver a speech that inspires your audience.

Essentially, just enough time and not too much. 

P ro Tip: The amount of time allocated by the organizers is not always set in stone, especially in the early days of organizing an event. Keep the line of communication open with your organizer. The time frame might be open to adjustment or negotiation.

What Makes a Keynote Speech Compelling and Memorable?

An engaging, inspiring keynote presentation encourages the audience to envision what they are capable of. The best keynote speeches don’t just inform—they compel the audience to take action.

Keep two things top of mind as you plan:

• Focus on one main message (your throughline).
• Put yourself in the hearts and minds of your audience. Think of this as a research project as much as an exercise in empathy. Take the time to learn about what your audience wants to know. Learn how they need to hear it.

Going back to my example, the key message of my client who keynoted at the tech conference was resilience .

How did this key message turn into a speech?

She told funny, heart-wrenching stories, including some stories which were excruciating for her at the time they happened. These stories showed her drive to succeed. She spoke candidly about the problems she had come up against in her career. Then she revealed how she solved these problems and the benefits that transpired. Throughout the whole speech, she tapped back into her key message— resilience.

How Much Time Should You Devote to Preparation?

More time than you think.

I have never had a client tell me, “I wish I had spent less time preparing my keynote.”

They’re always glad they invested a good amount of time. Feeling completely ready in the days leading up to the event is worth it.

Nancy Duarte, the author of Resonate , works with industry giants on their keynote speeches. Duarte recommends you spend 30 hours on content creation for a 1-hour speech. (This doesn’t include building the slide deck or practicing the speech).

Here’s my breakdown of the time it takes to be fully prepared to step on stage to deliver your keynote address:

• 30 hours to research your speech and develop the keynote content
• 30 hours to create your keynote slide deck
• 30 hours of practicing your delivery

90 hours likely seems like a lot of time, but that’s what it takes to create and develop an inspirational, career-boosting keynote.

Your first rough draft will be just that … rough. Keynote speech writing is never a one-and-done process. To really nail it you need to get feedback and let the speech, slide deck, and delivery evolve over time. The results are worth it.

How Much Lead Time Do You Need?

Keynotes are a rich opportunity to give an audience perspective into who you are and what you know.

You should allow for 3 months (and a minimum of 2 months) of lead time before you deliver your keynote.

However, life does not always go according to plan. You may not have a lot of time left to prepare. I offer a presentation coaching service called Crunch Time for when you’ve been asked on short notice (a speaker may have become ill) or you have been consumed with other projects and need support to deliver an engaging speech.

Planning a Keynote Speech: Who is your audience? What is your intention?

Your goal should be to take your body of work and experience and use that to resonate with your audience. Inspire them to action. Your words of wisdom will become part of their life experience and create a legacy which will stick with them for years.

“It’s all about the audience—not about you.” These are wise words I’ve never forgotten, delivered to us on the first day of class of my communication degree.

In my work supporting clients through presentation planning, I’m always checking in to ensure that the audience will be able to understand What’s In It For Them (WIIFT in marketing terms). Remembering to center on WIIFT is crucial. It’s the foundation for a successful keynote.

Your intention is important too—equally important, actually. Why are you giving the keynote? What do you want to have happen because of it? Knowing your own “why” and how it relates to the needs of your audience puts you on track to engage and inspire.

How To Write A Keynote Speech

1. establish your throughline.

After you have a good understanding of who your audience is and what your intention is in delivering your keynote it’s time to establish your throughline. Identify which theme or concept you want to speak about.

My client who was keynoting the tech conference planned to speak on resiliency, which is a broad topic. I encouraged her to dig deeper. Upon reflection, she realized that much of her success stemmed from her commitment to creating and building relationships.

She evolved the throughline. The theme of the keynote became developing resiliency through relationships .

2. Brainstorm with an open mind and big wall

Once you’ve decided on your throughline it’s time to find an open wall and a stack of post-it notes.

In freewriting-mode write down any and all ideas that come bubbling up that will support your theme. Take lots of breaks. I promise you’ll come back with fresh ideas each time.

3. Step back and group ideas into themes

Stand back once your wall is filled with ideas. Notice common themes. Place similar ideas into three groups.

What you see is three arguments or points of proof that support your throughline.

4. Pare down to the best ideas

Now sweep through and dispense of any of your ideas that strike you as weak or you don’t feel passionate about.

5. Order your ideas

Place the ideas that remain into a logical order, so that they flow from one idea to the next. That’s your outline. Transfer these concepts to a Google Doc or put pen to paper. You’ve got the bones of a good keynote speech already.

Don’t write out a script word-for-word. Instead, think about what you want to speak about for each of your points. Flesh them out, making notes about what you want to say.

You’ve invested a large amount of time creating the content. Every component of a keynote is important. So now let’s focus on how you open, close, and title your keynote.

How To Open A Keynote Speech

I suspect you’ve been to at least a few presentations where you felt bored by the speaker after just a few minutes.

Too many speakers begin with a status quo opening such as citing their CV or meticulously outlining what they “want to talk with you about.”

You can do better.

My client started her keynote off with a dose of humor rooted in her own personal experience. She talked about the inappropriate clothes she wore to an interview and the hilarious story of what she did to gain access to the building.

Here are a few more ideas to open your keynote speech:

• Start your speech by addressing the elephant in the room to address a negative bias your audience may be thinking. Perhaps you are quite young and your audience is older. You could begin by saying, “You are probably looking at me thinking she’s twelve years old and what could she know. And you’d be right…”
• Quote a startling statistic. Often keynotes focus on living out dreams. This statement will have your audience’s interest piqued, “The average person has over 1,460 dreams a year”.
• Begin a story that you can use to weave and thread your presentation together. You could begin by sharing a story of how a mentor helped. Throughout your presentation continue the story dropping the nuggets of wisdom of what your mentor said and how she helped.

It’s crucial that you grab your audience’s attention right from the start – that you hook them with your first words.

How To Close a Keynote Speech

Finish your keynote with clarity and power. I’ve listened to too many speeches and keynotes where the ending was weak. They didn’t live up to the energy of the body of work.

My client decided to loop back to the chain of events that happened before her interview, narrating how she hung in there, even when things weren’t going according to plan.

Here are some excellent approaches to closing your keynote powerfully:

Loop back to how you began your speech. If you began your speech by talking about the elephant in the room, tag back to provide assurance that you have.

Wrap up a story you teased in your opening and then threaded throughout the speech.

If you began your keynote with a stat or quote reference it again at the end by summarizing how you proved it was true.

A tenet I firmly stand by that it’s not good enough to just leave your audience inspired . You must leave them inspired to do somethin g. Close your speech with a clear call to action to do something tangible that will make a difference to them and/or their community.

Choosing a Title for Your Keynote

Your title is your audience’s first introduction to what they will hear. Finding the ‘right’ title makes them want to listen.

If a compelling title comes to mind before or as you are developing and creating your speech, write it down. But don’t worry if you’ve planned out your whole speech and still don’t have a title idea. The best titles often come to us right at the end. You’ll have lots of ideas to play with when you’ve finished gathering your content.

Here is a trick while working with an editor at Inc.com: first craft a title, then play with variations of that title by using words that will get attention or have an inherent hook embedded within them.

Here’s an example of how I played with titles before settling on one for this article:

My initial ideas were

Both titles are merely functional. They’re lackluster and don’t reflect the complexity of the article itself, which goes beyond merely “writing” a keynote.

I rephrased it to expand on the topic and add a bit more punch:

Better, but I knew I could do better.

I liked it. It is more eye catching and it indicates a comprehensive “guide” that promises not just a “how to” article, but in-depth advice that speaks to creating an excellent keynote that will be well received.

Invest the time in finding just the right title. It’s worth it. It piques your audience’s interest from their first interaction with you.

How To Practice Your Keynote Speech

Don’t put off practicing until the last minute. Conversely, don’t over-practice until you sound like a robot and have diluted every ounce of passion out of your presentation.

Making good use of your practice time is easy.

I’ve written an extensive guide on how to rehearse for a presentation and I’ve also written on this topic for Inc.com . Read them for tips and techniques to learn your keynote speech easily so you can walk on the stage confidently knowing you’ll nail it. 

I have never had a client tell me they wished they had practiced less. I encourage you to practice only as much as you need to and not a second more.

P ro Tip: When you have a few spots that are giving you difficulties just practice those sections. It’s a poor investment of your time to practice your keynote over and over in its entirety if only a few sections are tripping you up.

​​​​Sucheta Misra Associate VP Inclusion & Diversity and Social Impact Leader

Tips For Creating Your Slidedeck or PowerPoint Presentation

My take on PowerPoint is that it’s a powerful tool that has been dropped into the laps of people who, more often than not, don’t have the training or experience to wield it effectively.

Before PowerPoint, marketing and communication teams would strategize over the best content for the slides. Graphic designers would create them.

These are the three most important things to know about your slide presentation:

• If slides won’t add or support your presentation don’t use them. 
• Create your slides so that they are primarily image-based with a limited amount of text. 
• If you are not a graphic designer hire one. It’s worth it for the stroke of elegance and professional edge they will add. A graphic designer will bring your deck to life. 

If you do decide to use a slidedeck ensure it helps your audience connect the dots and visualize what you are sharing with them.

What To Do Before You Deliver Your Speech

I’m often backstage supporting clients at their events. It’s exhilarating to feel the energy of speakers waiting to go on stage. You can feel the excitement … hearts pounding and voices warming up.

Here are a few tips and techniques professional speakers use to ready themselves, calm their nerves , and warm up their voice before giving a keynote speech:

• If you find yourself not sleeping well or experiencing anxiety in the days leading up to your speech try 4 – 7 – 8 breathing . Three or four rounds should have you feeling calmer and able to fall back to sleep. 
• Keep yourself hydrated. The day before your event up your water intake. This will keep you feeling energetic and your voice lubricated. 
• Make sure you get a good sleep before your keynote. Lack of sleep will knock you off your game. 
• Fifteen minutes before your keynote move your voice up and down through your natural register with vocal exercises so you can use your voice like the fine instrument it is. 
• Just as you are about to speak, if you suffer from dry mouth, take these lozenges to help you articulate with ease. 
• When you arrive at the podium take a few deep breaths, feel your feet on the floor, touch a favourite amulet such as a ring or necklace…and away you go! 

What You Should Do After Your Speech

When you end your speech you’re still not quite finished yet.

Connect with people from your audience. Gather feedback. Some of the richest relationships you will create will happen if you take the time to talk with people after your speaking event. If you have the opportunity, ask for presentation feedback to help you learn what worked and what didn’t.

Don’t ask if they enjoyed your keynote because the response will probably be, “It was great!” Instead, ask what they took away that will make a difference in their life. Ask them what nugget stuck with them. The answers to these questions will provide information to improve your next keynote.

Having your keynote recorded provides a brilliant learning opportunity. Many of my clients tell me they can’t/won’t watch a recording of themselves. I ask them to separate themselves from their egos and embrace the opportunity to learn. You can gain insight into what landed and what didn’t by your audience’s reactions.

Ask for presentation feedback from a trusted advisor. Don’t ask family and friends. A trusted advisor or mentor has the perspective to provide unbiased feedback that your family and friends won’t be able to. A trusted advisor will be able to expertly able to weigh in about your content, your delivery, and the effectiveness of your speech. ¯

Keynote speeches are complex. They have lots of pieces that need to fit together to create an easy, simple flow and to hold your audience in your hands so they will be inspired and learn from you.

Do you need help with your upcoming keynote speech to make sure your audience will leave challenged to take action and be inspired? Let’s chat and learn how I might help. Here’s access to my calendar to schedule a time to talk.

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Give the keynote. Without the nerves.

Here’s an Excellent Keynote Speech GUIDE: With 2 Great Examples

You’ve probably been asked to give a keynote speech and you are afraid of it. Well, if you’ve never done this before, then there’s no need to panic. Thankfully, you’ve come to the right place. Let’s start with the basics, shall we? 

So, what is a keynote speech? 

Being asked to give a keynote speech in front of a large audience can be a little intimidating. However, it’s the greatest honor to be selected as a keynote speaker. That said, you must deliver the best speech you possibly can. 

Now that we’ve covered what a keynote speech is, it’s time to key steps that you should take when preparing a keynote speech. 

How to prepare a keynote speech

Keynote speeches are very important. With that in mind, it’s one of the best opportunities for you and your business. Therefore, if you’ve been asked to be the keynote speaker, take advantage of such an opportunity. But, first, you will have to prepare your speech: 

1.     Find out the theme for the day

Basically, there are three main types of speeches. They include motivational, educational, and entertaining speeches. Start by deciding the type of speech you’d like to go with. But whatever your choice will be, remember that you are going up there to add value to your audience and not brag about your achievements and who you are. Therefore, if you are not going to motivate, educate, or even entertain your audience, then there’s no reason for you do go up there. Don’t do it, period!

2.     Outline your presentation

Before jumping into designing your presentation, the first step is to ensure you have a clear outline of your speech. The structure is vital to the design of your keynote speech and also to your delivery of it all. 

Sadly, most speakers always skip this part. And, it’s usually visible in their delivery and line of thought. The best way to handle this situation is by creating a sort of blueprint for your presentation which will include: 

3.     Now fill each section

Make sure that you are brief and clear when filling each section. More importantly, don’t crowd up your content. You will also need to ensure you have most of the keywords in your mind. This will save you the time you use to check on your keynote speech instead of maintaining eye contact with the crowd. 

4.     Make the work visually attractive

Without a doubt, you should always ensure that your work has some visual ideas that would be easy to interpret. Add graphs or charts where necessary, but only where necessary. Too much of anything will lead to you losing the attention of your audience. 

5.     Add personal stories

Play a game, add a question, or simply just maintain eye contact with your audience. This will help you gain their full attention throughout your speech. 

6.     Finally, rehearse

There’s no shortcut in this section. For you to present a killer speech in front of your audience without sounding nervous is through research. By rehearsing your speech several times, you can understand what it means to your audience and also see places where you can improve your speech. 

Now that you already know how to get ready for your speech, let’s take on how to open a keynote speech. 

The next points of discussion are: how to open a keynote speech, how long should a keynote speech be, and some great examples of keynote speeches. Before digging into that, let me add below some of the top related and interesting articles that can add to what you’re learning from this one. If any of the titles picks your interest, please click and open in a new tab, so you can check them out later. Enjoy!

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How to open a keynote speech.

The audience will lean in to try and hear your first few words. And at that moment, the audience will form their first impression of you with the first words you utter. An example of the first opening words include, ‘um, good evening everyone….I’m happy to be here in front of you. I will like to thank you so-so-so-so much…..’

To get the full attention of your audience, here are some quick tips on your opening statements. 

Before we go into how to open your keynote speech…

I would like to announce that you can get more insightful tips and how-to’s from our recently launched eBook, now available at Barnes & Noble , at $4.99. We tried to pack it with valuable information and price it below $5 to be as inclusive as possible with our pricing. Click below and Get a Copy!

Key tips on the opening statement in your keynote speech

How long should a keynote speech be.

You will know when the keynote does not last long enough when the message said by the speaker doesn’t have a deep effect on the audience. Additionally, the length of the keynote speech depends on the time allocated to the event. 

Examples of Excellent Keynote Speeches 

If you follow the instructions above, you won’t even need examples to sharpen your skills. However, here are some of the examples you can check out to give you a deeper understanding of keynote speeches

To wrap it all up…

A keynote speech is an incredible way to get over public speaking and be able to introduce yourself to the audience. It doesn’t matter the number of people in the gathering. Always remember to count every opportunity that comes your way. 

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How Long Should A Keynote Speech Be?

How long is a keynote speech? When it comes to delivering one, finding the perfect duration is crucial. It should be a question in every event organizer’s mind. In this article, we’ll explore the ideal length for a keynote speech and provide insights on how to keep your audience engaged and captivated throughout your presentation.

Understand Your Audience

The length of your keynote speech should primarily depend on your audience. Consider their attention span, interests, and the nature of the event. For corporate audiences or industry conferences, a 30 to 45-minute keynote is often suitable. However, for more diverse or general audiences, shorter speeches of 20 to 30 minutes might be preferable.

Content Relevance

The relevance of your content plays a significant role in determining the ideal length of your keynote speech. Ensure that your speech is focused and concise, delivering valuable insights or a compelling message. Avoid unnecessary details or lengthy anecdotes that can detract from your main message.

Engagement and Interaction

Keeping your audience engaged is paramount. If your speech extends beyond 45 minutes, consider incorporating interactive elements such as Q&A sessions, polls, or audience participation activities. These breaks in your presentation can re-energize your audience and maintain their interest.

Time Constraints

Consider the overall schedule of the event. Keynote speeches should fit seamlessly into the agenda without causing delays. Work closely with event organizers to determine your allotted time and adjust your speech accordingly.

Practice and Rehearsal

Regardless of the chosen length, thorough practice and rehearsal are essential. A well-prepared speaker can deliver a powerful message in a short amount of time. Practice your speech multiple times to refine your timing and delivery.

Visual Aids and Multimedia

Incorporating visual aids and multimedia elements can enhance your keynote speech . However, use them sparingly to avoid extending the length of your presentation. Visuals should complement your message and add value without overwhelming the audience.

Audience Interaction Techniques

Engage your audience through various interaction techniques. Ask thought-provoking questions, share relatable stories, or invite volunteers to participate. Active audience involvement can make your speech more memorable and impactful.

Maintaining Energy and Enthusiasm

Longer keynote speeches require speakers to maintain high energy levels and enthusiasm throughout. Practice techniques to keep your energy up, such as proper breathing and vocal projection. Inject enthusiasm into your delivery to captivate your audience.

Post-Keynote Follow-Up

After your keynote speech, consider ways to continue the conversation with your audience. Provide resources, handouts, or access to additional content related to your speech. Encourage attendees to connect with you on social media or through your website for ongoing engagement.

Feedback and Evaluation

Seek feedback and conduct a self-evaluation after your keynote speech. Analyze what worked well and where improvements can be made. Feedback from attendees and event organizers can help you refine your future presentations.

The ideal length for a keynote speech depends on factors such as your audience, content relevance, engagement strategies, time constraints, and your ability to captivate the audience. By considering these factors, along with visual aids, audience interaction techniques, maintaining energy and enthusiasm, post-keynote follow-up, and feedback and evaluation, you can deliver a memorable and impactful keynote address that resonates with your audience.

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How to Write a Keynote Speech: A Step-by-Step Guide

Keynote speeches are an important part of many events, from corporate conferences and seminars to graduations and charity galas. If you have been tasked with delivering a keynote speech, you may be wondering where to start and how to create a presentation that will resonate with your audience. In this step-by-step guide, we’ll provide you with the tools and tips to help you write a compelling keynote speech that will leave a lasting impression on your listeners.

Understanding the Purpose of a Keynote Speech

A keynote speech serves as the foundation for the entire event. It sets the tone, establishes the main theme, and creates a connection between the speaker and the audience. Before you start working on your keynote speech, it's important to understand the various elements that make up a successful presentation.

When preparing for a keynote speech, it's important to consider the audience and their expectations. The speech should be tailored to the specific event and audience to ensure maximum impact. This means taking into account the demographics of the audience, their interests, and their level of expertise in the topic being discussed.

Additionally, a good keynote speech should be well-structured and organized. It should have a clear introduction, body, and conclusion. The introduction should grab the audience's attention and set the tone for the speech. The body should provide relevant and interesting information, and the conclusion should summarize the main points and leave the audience with a memorable takeaway.

Defining a Keynote Speech

A keynote speech is a presentation that is intended to inspire, motivate, and engage an audience. It's an opportunity for a speaker to share their ideas, vision, and insights on a particular topic. Unlike other presentations, a keynote speech is designed to be memorable and impactful. Good keynote speeches are able to capture the audience's attention and keep them engaged throughout the presentation.

One of the key elements of a successful keynote speech is the ability to tell a story. People are naturally drawn to stories, and a well-crafted story can help to convey a message in a memorable and impactful way. The story should be relevant to the topic being discussed and should help to illustrate the main points of the speech.

The Role of a Keynote Speaker

The role of a keynote speaker is to act as a thought leader and inspire the audience by conveying a compelling message that is relevant and meaningful to the event. They represent the values and goals of the event, and their speech should be aligned with the overall theme of the conference or gathering. The speaker should also be able to connect with the audience on a personal level, creating a memorable experience.

Another important aspect of being a keynote speaker is the ability to engage the audience. This can be done through the use of humor, storytelling, and interactive elements. Engaging the audience helps to keep them interested and invested in the presentation, which can lead to a more memorable and impactful experience.

Setting the Tone for the Event

A well-crafted keynote speech sets the tone for the entire event. The speech should establish the main theme, outline the goals of the conference, and motivate the audience to become more engaged. The speaker must understand the challenges facing the audience and offer insights that will help them overcome those obstacles.

In addition to setting the tone, a keynote speech can also help to build excitement and anticipation for the rest of the event. By providing a memorable and impactful experience, the audience will be more likely to stay engaged throughout the event and take away valuable insights and information.

Overall, a keynote speech is an important element of any event. It sets the tone, establishes the main theme, and creates a connection between the speaker and the audience. By understanding the various elements that make up a successful keynote speech, you can create a presentation that is memorable, impactful, and tailored to the specific needs of your audience.

Knowing Your Audience

One of the key elements of a successful keynote speech is understanding your audience. The more you know about the people you are addressing, the better equipped you are to craft a message that will resonate with them.

Researching Your Audience

Before you start writing your keynote speech, it's essential to research your audience. You need to know what their interests are, what motivates them, and what challenges they are facing. This will help you tailor your message to their needs and create a connection with them.

Adapting Your Message to the Audience

Once you have researched your audience, you need to adapt your message to their needs. This means using language and examples that resonate with them. You want to craft a message that is not only relevant but also compelling and memorable.

Engaging the Audience

Engaging your audience is the key to a successful keynote speech. You want to connect with them on a personal level and create an emotional response. This can be done through the use of storytelling, humor, and interactive exercises. It's essential to keep the audience engaged throughout your speech, so they leave feeling inspired and motivated.

Crafting a Compelling Message

A keynote speech needs to have a clear and compelling message that resonates with your audience. You want to provide insights and offer a new perspective that will leave a lasting impact.

Identifying Your Main Points

Your keynote speech should have a clear structure that outlines the main points you want to convey to your audience. Identify the key messages you want to communicate and how they relate to the event's theme. Make sure these key points are relevant to your audience.

Developing a Strong Thesis

Your thesis statement is the central message of your keynote speech. It should be clear, concise, and compelling. Your thesis should capture the main idea of your presentation and should be an underlying theme throughout your speech.

Using Stories and Examples

Stories and examples are a great way to engage your audience and make your message relatable. Use real-life examples and stories to illustrate your main points and help the audience understand the impact of your message.

Organizing Your Keynote Speech

The structure of your keynote speech is essential to its success. Proper organization helps the audience follow your message and stay engaged from start to finish.

Creating an Outline

A clear outline is the foundation of your presentation. It helps you create a roadmap that outlines the key elements of your keynote speech and ensures that you don't miss any important points. The outline should be structured in a logical order that makes sense to your audience.

Structuring Your Speech

Your keynote speech should have a clear structure that follows your outline. Begin with an opening that captures the audience's attention and establishes the main theme. Move on to the body of your speech, which should be structured around your main points. Finally, conclude your speech by summarizing your message and leaving the audience with a clear call to action.

Balancing Information and Entertainment

The best keynote speeches strike a balance between providing valuable information and entertaining the audience. You don't want to overload your listeners with too much information, as they may become overwhelmed. Use humor, personal anecdotes, and real-life examples to keep the audience engaged and entertained.

ChatGPT Prompt for Writing a Keynote Speech

Chatgpt prompt.

Please craft a speech that will serve as the main address at an event, providing a comprehensive and engaging overview of the theme or purpose of the occasion. This speech should be well-crafted and thoughtfully written, incorporating a clear and compelling message that resonates with the audience and leaves a lasting impression.

[ADD ADDITIONAL CONTEXT. CAN USE BULLET POINTS.]

Writing a successful keynote speech takes time, preparation, and effort. By following these step-by-step guidelines, you'll be able to create a speech that is engaging, inspiring, and memorable. Remember, the key to a successful keynote speech is understanding your audience, crafting a compelling message, and delivering it in an organized and entertaining way. So, get ready to inspire and motivate your audience with your powerful keynote speech!

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• Presentations
• Public Speaking

What Is a Keynote Speech? (+10 Speaker Tips to Deliver Powerfully)

• Bahasa Indonesia

Being asked to give a keynote speech can be a little intimidating, especially if you've never given one before. You may even be wondering: what is a keynote address?

Keynote speeches are important and being asked to give a keynote talk can be a great opportunity for you and your business. So, if you're asked, consider taking advantage of the opportunity. But first, you'll need to learn a little bit more about keynote speeches.

In this short tutorial, we'll cover what you need to know about giving a keynote message. We'll provide you with a keynote address definition. We'll provide you with some good keynote speech examples. Plus, we'll cover ten tips to help you become a better keynote speaker.

For valuable tips on how to create a top-notch presentation, be sure to download our free eBook:   The Complete Guide to Making Great Presentations .  It'll help you master the complete presentation process.

What Is a Keynote Speech?

So, you're probably wondering what a keynote speech is and how it differs from any other speech you might give. A keynote address is typically given to set the theme for an event . Examples might include the main speaker at business conference or even a guest speaker at a graduation.

Keynote speakers are sometimes well-known figures or even celebrities. In other instances, depending upon the audience, they may just be someone who's very accomplished in their field. Keynote speakers are often paid for their services and a professional keynote speaker who is in demand can earn quite a bit. Even if you've never given a keynote message before, being asked to give one is both an honor and a great opportunity.

Keynote speeches are usually based on the speaker's own experiences and knowledge. They can also include motivational and inspirational elements. Effective keynote speakers often make use of storytelling as well. But the most important factor for keynote message success is audience engagement. The keynote speaker needs to capture and hold the audience's attention and set the tone for the entire event.

If you're trying to learn about a particular type of public speaking, hearing an example can help. One good example of a good keynote speech comes from Oprah Winfrey, who gave the keynote address at the 2018 commencement for the USC Annenberg School for Communication and Journalism. You can listen to her speech for yourself:

For even more examples of effective speeches, many of which could serve as keynote addresses, study this roundup of some of my favorite Ted Talks:

How to Make Your Presentation Stand Out With a Slideshow

If the keynote address you'll be giving will include a slideshow presentation, you need to make sure that slideshow is the best it can be. Part of making effective use of a slideshow is to make sure that your presentation design is attractive and eye-catching. Admittedly, this can be tough to do if you're not a professional designer.

Fortunately, there's any easy way to create an engaging slideshow even if you're not a designer yourself. Envato Elements is a great way to find beautiful presentation templates for any need. These professionally designed templates will help your slideshow to really stand out. Plus, you'll be able download stock photos, WordPress and web templates, graphics, and more—all for a single flat rate! Download as much as you need as often as you need it. This is just the type of service a busy professional needs.

 But even if you're sure you're only going to give the one presentation and you don't need any of the other assets available through Envato Elements, we've still got you covered. You can purchase an affordable, one-time download of a professional slideshow template through GraphicRiver.

Now that you know where to find good slideshow templates, you may be wondering which templates to pick. The template roundup below can help:

Now that we've discussed how to use a slideshow for your keynote message, it's time to examine some tips for giving a better keynote speech.

Speaker Tips for Giving a Keynote Speech

You're pulling your keynote message together and you need to make sure it's effective. But it's been a while since you've given a speech, or maybe this is your first one. How can you make sure your speech is a success?

Here are ten tips for public speakers that'll help you deliver a powerful keynote address:

1. Know Your Audience

Understanding your audience is vital for any public speaker, but it's especially important for keynote speakers since it's vital that they establish rapport with their audience and also because they set the tone for the entire event. So, as early in the speech preparation as possible, give some thought to who you'll speaking to. Tailor your speech to their needs and interests. Ask yourself these questions:

• Who'll be listening to this speech?
• What do they already know?
• What do they need to know?

What are these listeners interested in?

If you know nothing about your audience, try asking the contact person who invited you to speak.

2. Do Your Research

If you've been asked to give a keynote speech, there's a good chance that you're already quite familiar with your topic. But don't take that knowledge for granted. Double-check your facts. Also, look for recent developments and include any relevant updates to your material. Pay special attention to information that'll be useful to your listeners.

3. Tell a Story

Storytelling is a great way to connect with an audience. If you've got personal experiences that your audience can relate to turning those into a story can often help engage your audience. Even if you don't have personal experiences, you may be able to share the experiences of others. For example, sharing the story of how a client successfully overcame an obstacle may inspire your listeners—especially if they've faced a similar obstacle.

4. Consider Giving an Interactive Presentation

Adding an interactive element to your keynote message is another way to capture your audience's attention. There are several types of interactive elements you can add including getting audience feedback in real-time and incorporating a Q&A session into your presentation. To learn more about interactive presentations, review this tutorial:

5. Practice Your Speech

Like any other speech you might give, you should practice a keynote speech until you're very familiar with the material. Strive to know your speech topic so well that you could talk about it without your notes if you needed to. As you practice, use your presentation notes or outline as a prompt rather than reading your speech. If possible, practice the speech in front of a friend or family member who's willing to provide feedback. The following tutorial includes a checklist for practicing a speech that could be helpful:

6. Overcome Your Fear

Does the idea of getting in front of an audience and talking make you uncomfortable? Well, you're certainly not alone. Studies from the National Institute of Health (and other sources) have shown that as much as 77% of the general public may fear public speaking. With a keynote message the fear and pressure is sometimes greater since the presentation is such an integral part of the event. Fortunately, there are methods you can use to overcome the fear of public speak ranging from positive self-talk to body language and more. In the tutorial below you'll discover over 20 ways to fight the fear of public speaking:

7. Stay Focused on Your Goal

If you're giving a speech, it's easy to become distracted. Unfortunately, if you stray too far from your topic you're likely to lose the interest of your listeners. This is where your speaker notes can be particularly helpful. Make sure that your speaker notes are visible (and use a large enough font that you can read them easily). If you do lose your pace or feel you've gone off topic, don't be afraid of a brief pause while you check your outline. You can learn more about creating speaker notes to your presentation tool in these short tutorials:

8. Be Brief

Avoid overexplaining the topic of your keynote address. You can do this by stating each point once followed by your supporting detail for that point (including slides and other visual aids). Next, summarize the point and move on to the next point. If you expected the audience to react to a point and they don't respond in the manner you expected, resist the temptation to go back over the point. Finally, when your presentation is complete you can restate the main purpose of your talk. Being brief and being focused matter and the audience will appreciate you for it.

9. Get Enough Sleep

You probably already suspect that you're not at your best when you go without sleep. Now science supports what you've always suspected—lack of sleep negatively impacts your performance . So, do your best to get a good night's sleep before your keynote talk. But that may be easier said than done--especially if you're at a business conference where there's a temptation to stay up late socializing and visiting with colleagues and potential clients. There are some practical steps you can take, even when you're traveling, to improve your sleep. You'll find some of those steps in this tutorial:

10. Share It Online

Once your keynote address is over, you can still benefit from it. One way to do that is to share your speech online. Sharing your speech online helps you to reach a larger audience than you initially spoke too. There are a number of ways to share your speech online, including:

• YouTube.  This popular site is useful for sharing video presentations.
• Vimeo.  Another site that can help you to share a live presentation.
• Facebook live.  You can live stream your presentation through Facebook.
• Other social media . You can include a link to your presentation on most other social media sites.
• Your website . Including a video on your own website can be a great way to impress clients and prospective clients.
• SlideShare . If your keynote address included a slideshow presentation, you can share it on SlideShare.
• Email . You can also share links to your keynote speech through email.

To learn more about sharing your keynote address, study these tutorials:

Make Great Presentations ( Free PDF eBook Download )

We also have the perfect complement to this tutorial, which will walk you through the complete presentation process. Learn how to write your presentation, design it like a pro, and prepare it to present powerfully.

Download our new eBook:  The Complete Guide to Making Great Presentations . It's available for free with a subscription to the Tuts+ Business Newsletter.

Your Takeaways

You've just been given a keynote definition and some examples of great keynote speeches to follow. Now that you understand what a keynote address is and why it's important, you'll want to make your keynote message as good as possible. 

Even if you've never given a speech before, you can use the speaker tips in this article to give the best keynote address that you can. Once you've finished your keynote presentation, don't forget to share it for maximum impact. If you've enjoyed the tips in this tutorial, you may also enjoy our  Fundamentals of Public Speaking Learning Guide .

Have you given a keynote speech? What tips or advice would you add for others?

Editorial Note: This content was originally published in 2018. We're sharing it again because our editors have determined that this information is still accurate and relevant.

How to Present an Engaging Keynote Speech

Hosting & Hospitality Read time: 9 minutes

What is a Keynote Speech?

How long is a keynote speech, what makes a successful keynote speech, how to write a keynote speech - in 5 easy steps, how to start a keynote speech, how to end a keynote speech, tips for presenting an engaging keynote speech.

Keynote speeches are the heartbeat of any event, whether you're the event organiser delivering it or selecting a speaker to do so. They offer a chance to inspire and shape the event's narrative, leaving a lasting impact on delegates. The keynote's theme is typically aligned with the overarching theme of the event so crafting an engaging keynote speech is essential to connect with attendees and ensure the success of an event.

This guide will offer invaluable insights and practical tips for crafting, delivering, and perfecting a keynote speech from leading industry experts. Whether you're a seasoned pro or new to the art of keynote presentations, this guide will equip you with the knowledge and techniques needed to engage and inspire an audience.

A keynote speech is often the opening or closing address at an event and is designed to convey a central message, set the tone, and captivate the audience. In contrast to shorter presentations, keynote speeches provide an excellent opportunity to delve deeper into a subject matter and demonstrate the extent of the speaker’s expertise.

• The purpose of a keynote speech is to convey a central message, set the event tone and engage audiences.
• A keynote speech typically takes place during the opening or closing of a conference.
• Keynote speeches are usually delivered by a notable expert, celebrity or prominent figure within the field.

A keynote speech should typically be between 30 - 60 minutes long, with the ideal duration falling around 45 minutes. This time frame allows for a focused, impactful presentation without overwhelming the audience.

• Dedicate at least 60 minutes within the schedule for the keynote presentation.
• Event organisers should coordinate with keynote speakers to ensure their presentation fits the allotted time.
• You should always allow extra time within the schedule to accommodate audience engagement, questions, and potential overruns, as it's easier to fill extra time than to rush through a keynote speech.

A good keynote speech is characterised by its ability to inspire, educate, and engage the audience. It should have a clear message, captivating delivery, relatable stories, and a strong connection with the audience's needs and interests. Outstanding keynote speeches do more than just provide information; they inspire the audience to take action.

Here are the top three things to consider for a successful keynote speech:

• Preparation time - Preparation time is paramount for keynote success, as it allows for content refinement and effective delivery. Keynote speeches often require weeks to months of preparation to ensure a well-structured and impactful presentation.
• Audience research - In-depth audience research enables the speaker to tailor their content to meet the audience's expectations, making the speech more relatable and engaging.
• Clear purpose - A clear purpose, goals, and intentions provide a roadmap for the speech, ensuring that the message is focused, concise, and aligned with the desired outcomes, making the keynote more impactful and memorable.

When writing a keynote speech, structure the speech in three sections: an engaging opening to capture the audience's attention, a substantive body with key messages and supporting content, and a compelling conclusion that summarises the main points and leaves a lasting impression.

To contribute to this guide, the team at ICC Belfast have enlisted the help of event industry experts who have created five easy steps on how to write an effective keynote speech:

1. Develop a Throughline

A throughline is the central theme or narrative thread that runs consistently through a keynote speech. It serves to connect various elements of the presentation, providing coherence and helping the audience follow the topic by reinforcing the core message and making the speech more impactful and memorable.

More than 900 businesspeople from across Northern Ireland and beyond are set to attend the Northern Ireland Chamber of Commerce and Industry President’s Banquet 2023 in ICC Belfast. The evening will be a celebration of global business leaders players, commemorating the membership organisation’s 240th anniversary in the company of Ireland Captain Johnny Sexton , who is making his first appearance of this kind since returning from the Rugby World Cup in France. Those lucky enough to have secured seats will hear Johnny in conversation with broadcaster, Holly Hamilton with the central theme focusing on leadership and what it takes to be the best.

Petrina McAuley from NI Chamber shares her top tips for developing a throughline through a keynote speech:

Define the core message:

• When you identify the main message or theme you want to convey in your keynote speech, everything else falls into place. Decide on this from the outset and a structure will be set for your overall theme.
• Ensure that your core message is clear, concise, and relevant to your audience's needs and interests.
• Thread the core message consistently throughout your speech and this will provide focus both to you and attendees.
• Connecting anecdotes, examples, and bringing the content back to your central theme will always maintain a cohesive narrative and reinforce your throughline.

2. Brainstorm Ideas

Brainstorming ideas is crucial because it allows for the exploration of diverse perspectives and angles, helping to uncover unique themes and subtopic ideas. It enables a comprehensive understanding of the topic's full scope, facilitating the development of a rich and engaging keynote presentation that resonates with the audience.

The creation of ' The Virtual Delegate ,' a six-part digital event series, stemmed from a brainstorming session with ICC Belfast and international keynote speaker David Meade around the event industry's need to unite and address the widespread challenges during a period when in-person networking and substantial interaction were significantly limited. This initiative was watched by over 3,000 viewers on LinkedIn and was recognised with an Innovation Award as part of the annual Association of British Professional Conference Organisers (ABPCO) Excellence Awards .

David has become one of the most dynamic, engaging, and sought-after keynote speakers with a client list that features some of the world’s most successful organisations. His top tips when it comes to brainstorming ideas for a keynote speech:

Begin with mind mapping:

• I always start with a mind map because this creates a central theme or topic in the centre of a blank page. Mind maps allow you to branch out with related subtopics and ideas in a non-linear fashion and mean you can always connect them back to the central theme.
• I always like to expand each subtopic on the mind map with details, anecdotes, and supporting content and then refine later when I’m putting the final touches to my keynote speech.
• No man is an island so collaborate with a team or trusted individuals to generate a wide range of ideas. The Virtual Delegate was an excellent example of coming together with like-minded people, brainstorming an idea and creating something innovative that had never been done before.
• Brainstorming sessions will encourage open discussion and idea-sharing, and this creativity with diverse perspectives allows you to identify keynote themes and angles.

3. Choose Key Talking Points

Refining ideas and selecting the strongest three topics as key talking points is vital for maintaining focus and clarity in your keynote speech. It ensures that the audience isn't overwhelmed with information and can absorb the most impactful content, making your message more memorable and engaging.

In 2023, ICC Belfast hosted a gathering of senior leaders from across Northern Ireland, where they renewed their dedication to driving economic growth in the city. The event featured an interactive session with renowned international speaker, author, coach, and educator, Andy Fell . The ‘ What Winners Do’ session, which was delivered by Andy, focused on the importance of collaboration in advancing the shared objective of enhancing Belfast's reputation as destination for business events.

Andy shares his top tips for choosing key talking points:

Consider your audience relevance:

• As the keynote speaker you need to deliver something that is relevant and engaging and what I like to do is evaluate the potential topics and base my speech on the target audience's needs and interests.
• I also like to prioritise topics so that they address specific pain points or provide valuable insights that will engage and resonate with the audience.
• Assess the potential impact of each topic on the audience. Consider which topics are likely to leave a lasting impression and always make your message memorable.
• Remember to remove weaker topics that lack depth, resonance, or relevance, ensuring your speech is focused and compelling.

4. Decide on a Keynote Structure

Speech structure is crucial for maintaining a seamless flow and ensuring appropriate timing during a keynote presentation. A well organised structure helps the speaker transition smoothly between sections, making it easier to stay on schedule and engage the audience effectively.

As a member of Visit Belfast’s executive leadership team, Rachael McGuickin leads a multi-award winning team where she is currently Director of Business Development, Sustainability and Transformation. Rachael is responsible for promoting Belfast internationally as a leading business events, cruise and group tour destination and often delivers keynote speeches in order to attract inclusive and sustainable growth for the ‘ World’s Best Conference and Events Destination ’ 2023.

Rachael’s top tips when deciding on a keynote speech structure:

Use a three-act structure:

• I will always divide my keynote speech into three acts: introduction, body, and conclusion.
• The introduction captures attention, the body delivers key messages, and the conclusion summarises and leaves a lasting impression.
• Never underestimate the introduction, you have less than five minutes to grab and keep the audience’s attention or you lose them. I always use a story, an unusual fact or statement to try and keep the focus of the audience in the introduction section.
• Create an outline with clear signposts as this will guide the audience (and you!) through your speech.
• Use transition phrases, visuals, and summaries to indicate the start and end of each section as it brings structured to your speech and enables well-paced delivery.
• It will always take you longer than you think!
• It is so easy to take away from a great keynote by speaking for too long and your content will lose impact.
• It is a privilege to speak to an audience – never overstay your welcome.

5. Draft and Redraft

Creating a first draft allows you to capture your initial ideas and thoughts without the pressure of perfection, providing a foundation for your keynote speech. The refinement through editing enhances clarity, coherence, and impact, ensuring that your message is effectively conveyed and resonates with the audience.

One Young World ambassador, author and social impact officer for Education Authority , Aimée Clint , has an extensive portfolio when it comes to delivering speeches. In 2019 she was named Europe's Top Entrepreneur Under 20 after she pitched her idea at the event in London, and walked away with a £10,000 investment. In 2023, at the One Young World Summit in Belfast, she hosted 24 sessions on the Reckitt Accelerating Impact stage in Hall 2A .

Aimée’s top tips for drafting a keynote speech:

Create an initial draft:

• Begin drafting your speech by freely expressing your ideas and key points without worrying about perfection.
• The initial draft is all about getting your thoughts on paper and structuring the speech.

Follow an iterative editing process:

• Review your draft multiple times as this will refine your content, structure, and flow.
• Pay attention to clarity, coherence, and engaging elements such as storytelling and audience engagement.

Start a keynote speech with an engaging introduction. You could open with a captivating anecdote, a thought-provoking question, or a relevant quote. Capturing attention from the beginning is crucial, as it sets the tone, piques the audience's interest, and draws them into the speech, increasing the likelihood of them staying engaged throughout.

Here are some ideas for starting a keynote speech:

• Interesting fact - Begin your keynote with a surprising statistic or intriguing piece of information related to your topic. For instance, ‘Did you know that in the next five years, our world will generate more data than in the entire history of humanity?’
• Humorous statement - Lighten the mood by starting with a joke or anecdote that relates to your topic. For example, ‘They say the best way to survive a business meeting is with humour, so let's start with a joke.’
• Engaging story - Capture your audience's imagination by opening with a personal or relatable story that connects to your message. For instance, ‘Let me take you back 15 years in a small café in Ireland, where a chance encounter changed the course of my life.’

It's important to finish a keynote speech with a strong conclusion that leaves a lasting impact. You can wrap up by summarising key points, offering a call to action, or inspiring the audience. Ending on a high note ensures that your message resonates and motivates the audience to act or remember the core message.

Here are some ideas for ending a keynote speech:

• Summarise key points - Conclude your keynote by summarising the key takeaways of your speech, reinforcing the central message. For example, ‘In summary, we've explored the importance of collaboration, innovation, and resilience in today's ever-changing world.’
• Call to action - Inspire your audience to take action by providing a clear and compelling call to action. For instance, ‘Now, I challenge each of you to take the first step toward implementing these principles in your own lives and workplaces.’

ICC Belfast's top tips for presenting an engaging keynote speech cover four key areas:

• Maximise on storytelling - Storytelling resonates with audiences as it adds relatability and emotion to your message, making it more memorable and engaging.
• Utilise language - Employ various linguistic techniques, such as humour, metaphors, alliteration, and repetition, to keep the audience's attention and bring your concepts to life.
• Use more than words - Beyond content, consider the tone of voice, cadence, body language, and eye contact to enhance your keynote. Visual aids can also complement your message effectively.
• Recover from mistakes - Learn how to recover gracefully from any errors during your presentation through practice and preparation, ensuring a smoother delivery.

Presenting a Keynote at ICC Belfast

ICC Belfast provides expert support for keynote presentations during conference events:

• Flexible event spaces - ICC Belfast offers a range of versatile event spaces, from intimate seminar rooms to the impressive Main Auditorium , capable of accommodating up to 2,000 delegates. This diversity ensures that you can choose the perfect setting for your keynote presentation, tailored to your audience size and preferences.
• Award-winning production services - With state-of-the-art technology and award-winning  production services , ICC Belfast enables you to deliver impactful keynote presentations. High-quality sound and lighting, advanced AV equipment, and professional technical support ensure a seamless and engaging experience for both speakers and audiences.
• Flexible configurations - The venue's flexible space configurations and theatre-style seating options allow for optimal audience engagement, clear sightlines, and audiovisual setup to ensure your message reaches every attendee.

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Growth Tactics

What is a Keynote Speech: How to Leave a Lasting Impression

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As an event planner or someone responsible for organizing a conference or seminar, you understand the importance of finding the right keynote speaker.

A keynote speech sets the tone for the entire event, leaving a lasting impression on the audience. In this article, we will explore the world of keynote speeches and share insights on how to write and deliver a captivating keynote.

What is a Keynote Speech?

A keynote speech is a powerful presentation given by a keynote speaker at the beginning or end of an event.

It is designed to capture the audience’s attention, set the tone, and provide key takeaways that attendees can apply to their lives or work. A well-crafted and captivating keynote speech can inspire, motivate, and leave a lasting impact on the audience.

The Role of a Keynote Speaker

A keynote speaker plays a crucial role in the success of an event. They are experts in their field, often seasoned speakers who have honed their craft over years of experience.

A keynote speaker not only delivers a thought-provoking speech but also brings a unique perspective, shares personal stories, and engages the audience through humor, emotion, and relatability.

Writing a Captivating Keynote Speech

Writing a compelling keynote speech requires careful planning, organization, and a deep understanding of the audience. Here are some key steps to follow:

Understand Your Audience: Before writing your speech, spend time researching your audience. Who are they? What are their interests, challenges, and goals? Tailor your message to resonate with them.

Define Your Key Message: Every keynote speech should have a central theme or message that you want the audience to take away. Clarify this message and make it memorable.

Craft a Powerful Opening: Grab the audience’s attention from the start with a captivating story, intriguing statistic, or thought-provoking question. This will set the tone and create a sense of anticipation.

Organize Your Speech: Structure your speech logically and engagingly. Begin with an introduction, then move on to key points or stories, and end with a memorable conclusion that reinforces your key message.

Use Personal Stories: Personal stories are a powerful tool to connect with the audience emotionally. Share experiences or anecdotes that relate to your key message and make it relatable to the audience.

Incorporate Visuals: Visual aids such as slides or props can enhance your speech and make it more engaging. Use visuals sparingly to support your key points and avoid overwhelming the audience.

Practice and Rehearse: Delivering a flawless keynote speech requires practice. Rehearse your speech multiple times to ensure smooth delivery, confident body language, and effective use of pauses and intonation.

Engage with the Audience: Interact with the audience throughout your speech. Ask rhetorical questions, encourage participation, and create moments of connection. This will keep the audience engaged and make your speech memorable.

Tips for Giving a Motivational Keynote Address

Giving a keynote speech can be both exciting and nerve-wracking. You have the unique opportunity to captivate an audience, inspire them, and leave a lasting impression. In this section, we’ll share some valuable tips to help you deliver a powerful keynote speech that engages your audience, conveys your message effectively, and ensures a memorable experience.

1. Know Your Audience Inside Out

Understanding your audience is crucial to giving a successful keynote speech. Research their demographics, interests, challenges, and goals. This knowledge helps you tailor your message to resonate with them and ensures that your content is relevant and relatable.

Connect with your audience by addressing their specific needs and aspirations. By showing that you understand them, you’ll build trust and captivate their attention from the start.

2. Craft a Clear and Compelling Key Message

Every great keynote speech has a clear and compelling key message. Define the central theme or idea you want to convey to your audience.

Keep it concise and memorable so that it resonates long after your speech concludes. Your key message should guide the entire structure and content of your speech, ensuring a cohesive and impactful presentation.

3. Start Strong with a Captivating Opening

The beginning of your keynote speech sets the tone for the entire presentation. Capture your audience’s attention from the outset with a powerful, attention-grabbing opening.

Engage them from the first moment with a captivating story, intriguing statistic, or thought-provoking question. A strong opening creates a sense of anticipation and hooks your audience, making them eager to hear more.

4. Structure Your Speech for Impact

A well-structured keynote speech keeps the audience engaged and enhances their understanding of your message. Organize your speech in a logical and impactful manner.

Begin with an introduction that establishes your credibility and builds rapport with the audience. Then, present key points or stories that support your key message. Finally, wrap up with a memorable conclusion that reinforces your main ideas and leaves a lasting imprint on your audience.

5. Use Stories to Connect Emotionally

One of the most powerful tools in a keynote speech is storytelling. Personal stories create an emotional connection between you and your audience. Share experiences or anecdotes that illustrate the key points of your speech.

Make them relatable and highlight the lessons learned. Emotionally compelling stories will leave a lasting impact, making your message memorable and inspiring.

6. Engage and Interact with Your Audience

Keep your audience engaged throughout your keynote speech by actively involving them. Ask rhetorical questions, encourage participation, or create moments of interaction.

This can be in the form of brief audience discussions, polls, or exercises. Interaction fosters connection and helps to break up the presentation, making it more dynamic and enjoyable for your listeners.

7. Utilize Visual Aids Effectively

Visual aids, such as slides or props, can enhance your keynote speech when used effectively. Use visuals sparingly and purposefully to support your key points, helping to reinforce your message visually.

Ensure your visual aids are clear, easy to read, and visually appealing. Remember, your spoken words should always be the main focus, with visual aids serving as supporting elements.

8. Practice, Practice, Practice

Delivering a flawless keynote speech requires practice and rehearsal. Practice speaking your speech out loud multiple times, focusing on your delivery, timing, and body language.

Rehearse in front of a mirror, record yourself, or seek feedback from trusted colleagues or mentors. This process allows you to refine your speech, build confidence, and ensure a smooth and impactful delivery.

9. Embrace Authenticity and Passion

Authenticity and passion are key to delivering a compelling keynote speech. Be true to yourself, speak from the heart, and let your enthusiasm shine through.

Your genuine passion for your topic will captivate and inspire your audience. Avoid trying to mimic someone else’s style or delivery. Embrace your unique voice and let your authenticity be the guiding force behind your speech.

10. Leave a Lasting Impression with a Memorable Conclusion

The way you conclude your keynote speech is just as important as how you start it. Summarize your main points, reiterate your key message, and provide a clear call-to-action for your audience to take away.

End on a high note, leaving your listeners feeling inspired and motivated. A memorable conclusion ensures that your speech lingers in their minds and prompts them to take action.

Finding the Right Keynote Speaker

When hosting a successful event, finding the right keynote speaker is paramount. This individual will not only set the tone for your gathering but also leave a lasting impression on your audience.

In this section, we will delve into the important factors to consider when searching for the perfect keynote speaker who will elevate your event to new heights.

Experience Speaks Volumes

Experience is a key ingredient in the recipe for a successful keynote speech. Look for speakers who have a proven track record of captivating audiences and delivering impactful presentations.

Seek out those who have spoken at similar events or within your industry, as they will have a better understanding of your audience’s needs and interests. Experienced speakers bring a certain expertise and authority that can leave a lasting impression on your attendees.

Expertise in Your Industry

While experience is important, finding a keynote speaker with expertise in your specific industry is a game-changer. These speakers have a deep understanding of the challenges, trends, and opportunities within your field.

They can relate to your audience on a deeper level and provide insights and anecdotes that resonate. By selecting a speaker with industry expertise, you are ensuring that your attendees receive targeted and relevant information that they can apply to their own work or lives.

Communication Skills that Command Attention

A keynote speaker may have an impressive resume and extensive knowledge in your industry, but if they lack communication skills , their impact will be diminished. Look for speakers who possess excellent public speaking abilities.

They should be able to engage the audience, hold their attention, and deliver their message with clarity and conviction. Seek out speakers who can combine storytelling, humor, and audience interaction to create a memorable experience.

Aligning with Your Event’s Goals

Every event has its own unique goals and objectives. When searching for a keynote speaker, it is crucial to find someone who aligns with your event’s overarching purpose. Consider what you want your attendees to take away from the event.

Do you want them to feel inspired, motivated, or educated? Look for speakers whose message and style resonate with your desired outcomes. Review their past performances and testimonials to gauge if they can deliver the results you are seeking.

Recommendations and Reviews

One of the best ways to find a keynote speaker is through recommendations from trusted sources. Industry colleagues, friends, or even professionals who have previously worked with speakers can provide valuable insights and firsthand recommendations.

Additionally, online platforms and speaker bureaus offer reviews and ratings from past clients, allowing you to make an informed decision. By tapping into the experiences of others, you can gain a sense of a speaker’s trustworthiness and suitability for your event.

Interviewing Potential Speakers

Once you have narrowed down your list of potential keynote speakers, it’s time to conduct interviews. This step allows you to assess their compatibility, professionalism, and understanding of your event.

Prepare a list of questions that delve into their experience, approach to speaking, and familiarity with your industry. During the interview, observe their communication style, responsiveness, and willingness to collaborate. A successful partnership with your speaker is essential for a seamless and impactful event.

Reviewing Past Performances

Before making a final decision, take the time to review recordings or videos of the potential speakers’ past performances. This will give you a firsthand glimpse into their presentation style, stage presence, and ability to engage an audience. Look for speakers who exhibit confidence, charisma, and an authentic connection with the audience.

Pay attention to their ability to tell compelling stories, convey key messages, and create an energized atmosphere. Trust your instincts and select a speaker who resonates with you and your event’s vision.

A well-crafted keynote speech has the power to captivate, motivate, and inspire an audience. By understanding your audience, crafting a compelling message, and delivering it with passion and authenticity, you can leave a lasting impression on your audience.

The right keynote speaker can elevate your event, set the tone, and create a memorable experience for attendees. So, take the time to find the perfect fit and unleash the power of a captivating keynote speech.

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8 Essential Keynote Speaker Tips You Should Know

In this post

• What is a keynote speaker?
• What is a keynote speech?

8 tips for delivering a keynote speech

Where to find good keynote speakers, how to book a keynote speaker, cost of a keynote speaker.

Some of the most gripping and inspiring speeches ever given are keynotes.

For example, Steve Jobs’ introduction of the iPhone (also called Stevenote); Barack Obama at the 2004 Democratic National Convention ; or Gary Vaynerchuk’s keynote speech at Inc 500 Seminar 2011 . They grip us. Move us.

What is a keynote speaker? 

But why are keynotes different from other speeches or presentations? Because they are the key moment of an event – often a conference. That’s why they are key notes .

In fact, the term stems from music: a capella singers need to hear a note to get the tune of a song right. That became the key note. The word carried over from music to the defining presentation at an event, and it’s supposed to move us – just like its origin.

Keynotes are also referred to as keynote addresses and are given to crowds at events like SXSW to commencement ceremonies. One of the most renowned commencement speeches comes from Steve Jobs. He was the keynote speaker at Stanford's 2005 graduation, the university he dropped out of years before.

A keynote speaker, often well-known in the field, gives the defining presentation of a conference and tunes the audience.

Some keynote speakers are professionals who do nothing else but speak. There is a certain art to that crossover between motivational and educational speaking. The best keynote speakers feel not only comfortable and confident on stage, they are also able to present an inspiring story or original idea within the context of the event.

Keynote speakers also play an important economic role: they raise interest in the event. Seeing someone famous is a great incentive to buy a conference ticket. I myself remember seeing Seth Godin, a great inspiration for me, for the first time at a conference I probably wouldn’t have attended if he hadn’t given the keynote. I then discovered other great speakers and presentations, but Seth was the door opener. He pulled me in.

On top of being great ticket-sellers, keynote speakers signal prestige. The more famous, the better. That means not just increased ticket sales the year of the event, but likely also the years that follow. Think about what it does for an event when Barack Obama gives the keynote. Not everybody can make that happen. It pulls a conference to the next level and makes interested parties more likely to purchase a ticket to your next conference in anticipation that you’ll bring big-name celebrities in to speak, thus increasing the overall value of your event.

Want to learn more about Event Planning Software? Explore Event Planning products.

What is a keynote speech .

A keynote is a principal presentation or speech that introduces an event and is usually given by a famous speaker. It sets the frame and tone of the event by introducing a novel or big idea. 

The best keynote speeches are all inspirational and cover an important idea. They are so rich you could write a book about them, which might be the reason so many writers give them. It’s not enough to just tell a funny anecdote or a joke. A keynote needs to teach something to the audience and move them.

Most keynotes are motivational speeches, but not all motivational speakers give keynotes.

Though it’s the most common setup, keynotes don’t always have to start an event. They can set the stage for following speakers speakers and discussions, so why not start with a bang?! Event coordinators can also organize the day with a keynote used to wrap up a conference or accelerate the moment midday. Either way, organizers and speakers need to understand that those are quite different from each other and demand different formats.

Writing a keynote speech is similar to writing a book. There’s no perfect recipe for it, but there are guidelines. If this is your first time, prepare to face high standards and putting in more work than for regular presentations. The following eight steps and tips at the end should prepare you well.

1. Find out what “keynote” means in context to the situation

Acknowledge that many organizers use the term “keynote” for different things. Clarify whether it’s really the main presentation you’re giving or something else.

2. Learn the intent of your keynote

Know the organizer’s goal/context. Is it to shock, excite, entertain, or inform? It’s often all of these things, but there has to be an emphasis on one. The organizer or event planner surely has a vision in mind, and it’s your job to understand what that looks like and how it overlaps with yours.

3. Understand your audience

Get a feeling for what moves the audience you’ll be speaking to and what’s top of mind, how to connect with them, and what their expectations are. Good keynotes tell a story that’s directly related to the context or the conference itself.

Some audience research ideas:

• Google the conference name and look for reviews or blog articles
• Look at conference hashtags on Twitter and Instagram to see who attended last year and what they said/shared
• Ask the organizer for audience reviews/feedback from past sessions/keynotes
• Ask your social media followers or email subscribers if they’re attending and what they expect

4. Do your research

Research previous keynote speakers of the event and find out what worked well and what didn’t. You don’t have to reinvent the wheel every time. Learn from those who came before you. Most event websites have that information and sometimes even videos of previous keynotes.

5. Plan your story

Think about the story you want to tell. It can be a personal anecdote, something that was big in the news, or a surprising outcome from research. Whatever it is, it should have at least one of these attributes: funny, entertaining, inspiring, gripping, or moving – or a combination – as long as it makes sense. 

TIP: How long should a keynote speech be? Keynotes rarely reach 60 minutes in length. The more common length is between 15 and 45 minutes (exceptions apply).

6. Internalize your presentation

Finish your presentation a couple of weeks ahead of the event so you can internalize it. Make sure you have some slack. As a regular speaker, nothing drives more sweat through your pores than finishing a slide deck a couple of hours before the event starts. Keynotes have very high requirements in terms of speaker quality, so make sure you leave enough time to refine your slides and really learn the content by heart. 

7. Connect with the audience at the event

Coffee breaks or breakfast are good opportunities for getting to know some of the attendees. Later on, when you stand in front of a mass, it will help you to address specific people and talk to them. You will probably feel more comfortable on stage and your presentation will be smoother.

8. Use social media to solidify the connections you made

Reconnect with the audience after your keynote on social media or in person. Make yourself available, answer questions, and discuss your material with attendees. That increases the chance of better feedback/reviews, creates advocates and new followers, and allows you to connect deeply with the people who gave their time and attention listening to you.

• Sketch out your story, sort your research and facts, and write down what you want to say before creating your slides. Do them last.
• Use strong pictures/images to underline your message
• Avoid text as much as possible 
• Work with simple charts 
• Cover no more than one idea per slide 
• Back your claims up with data 
• Practice your deck – a lot 

When planning out your presentation, you need to know the type of presentation software you intend to use. Even slight discrepancies in formatting, timing, and design can make a difference in how you present your keynote to your audience. Find the right solution first so you aren’t scrambling last minute. 

Now is the time to get SaaS-y news and entertainment with our 5-minute newsletter, G2 Tea , featuring inspiring leaders, hot takes, and bold predictions. Subscribe below!

A lot of “popular” speakers have a dedicated speaking section on their website. So, the first step would be to visit the website of people you know from the industry and want to book. But there are also agencies and speaker bureaus that specialize in keynote speakers and cover the whole process for you.

Be sure to stay flexible with your time and budget if you’re aiming for a big name. As it often goes, if you already have one famous speaker on board, it’s easier to get others to join. A lot of buzz will also make it easier to persuade a speaker to come and give a keynote. The audience size and sold (early bird) tickets are good door openers. Money and fame always works.

Keynote speakers can be booked directly or through an agency/speaker bureau. Many keynote speakers are represented by agencies that take a 20-30% cut from the speaking fee.

However, a growing trend is to run inquiries through a speaker's own website while self-manage gigs, depending on how famous speakers are in a certain niche. Agencies really only help with promotion and management, but that can be handled by the speakers themselves given the ease of access via internet. 

The average cost of a less experienced keynote speaker is between $1,500 and $5,000. Celebrities and famous speakers start at $25,000. Fees top out at around $100,000.

But money isn’t everything. There’s also fame, prestige, and promotion to be gained for keynote speakers. Giving the commencement speech at famous universities/colleges is a great honor, for example. It’s not uncommon for nonprofits to persuade good keynote speakers to speak for free if their cause is appealing.

Keynotes define an event and should be treated as such

Not to trigger your fear of public speaking , but keynotes should be original and unique. If you go for one as a speaker, the best way to not bomb out is to prepare an emotional story, collect interesting facts, and most importantly – practice, practice, practice.

However, that’s not just important to understand for the speaker, but also for the organizer. Set your speakers up for success by giving them all the information they need to be successful, especially about the audience. The worst-case scenario for a motivational and inspirational keynote is to be given to the wrong audience.

If it goes well, a keynote leaves the audience energized, inspired, motivated, and engaged. Whether the goal is to get them to come back next year as an organizer or making a name for yourself as a speaker, keynotes are a big deal and should be treated as such

Are you feeling inspired? Check out our list of the best TED talks to see examples of keynote speakers who blew the audience away. Keep your motivation high and help yourself create the greatest keynote speech of your life! 

Kevin Indig

Kevin is the formerr VP of SEO & Content at G2. He believes that technology can substantially improve our lives and wants to do everything in his power to make the right technology visible and available to the right people.

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SpeakersU » Guides » How Long Do Keynote Speakers Speak For?

How Long Do Keynote Speakers Speak For?

When planning a conference or event, one of the important decisions is determining how long keynote speakers should speak for. Keynote speeches can set the tone for an entire event, so it’s essential to get the timing right. In this article, we will explore the ideal length of keynote speeches, factors to consider, and tips to ensure your keynote speaker’s presentation is engaging and memorable.

• Introduction

A keynote speaker is an expert in their field, invited to give a speech or presentation at an event. They set the tone for the event and aim to inspire, educate, or entertain the audience. The length of a keynote speech is an essential consideration when planning an event. Keynote speeches that are too short can leave the audience feeling unsatisfied, while speeches that are too long can cause the audience to lose focus and interest.

• Why is the Length of a Keynote Speech Important?

The length of a keynote speech can affect the overall success of an event. If the speech is too short, the audience may feel like they didn’t get enough value for their time and money. If the speech is too long, the audience may lose interest and disengage, leading to a negative impression of the event. Therefore, it’s crucial to find the right balance and ensure that the keynote speaker’s presentation is engaging, informative, and memorable.

The Ideal Length of Keynote Speeches – YouTube

• Ideal Length of a Keynote Speech

The ideal length of a keynote speech depends on several factors, such as the event’s purpose, the speaker’s expertise and experience, the audience’s attention span, and the event’s schedule. Generally, keynote speeches range from 20 minutes to an hour, with 45 minutes being the most common. BOOK A SPEAKER

• Factors to Consider When Determining the Length of a Keynote Speech

When determining the length of a keynote speech, several factors must be taken into account:

The Purpose of the Event

The purpose of the event plays a significant role in determining the length of the keynote speech. For example, a product launch may require a shorter speech that focuses on the product’s features and benefits, while a motivational seminar may require a longer speech that covers more topics in-depth.

The Speaker’s Expertise and Experience

The speaker’s expertise and experience can also impact the length of the keynote speech. An experienced speaker may be able to cover more ground in a shorter time, while a less experienced speaker may need more time to convey their message effectively.

The Audience’s Attention Span

The audience’s attention span is another crucial factor to consider when determining the length of a keynote speech. If the audience is likely to lose interest after a certain amount of time, it’s essential to keep the speech short and engaging.

The Event’s Schedule

The event’s schedule is another factor to consider when determining the length of a keynote speech. If there are other presentations or activities scheduled, it’s essential to keep the keynote speech within the allotted time to avoid delays and keep the event on schedule.

• Tips to Ensure Your Keynote Speaker's Presentation is Engaging and Memorable

Once you’ve determined the ideal length of your keynote speech, there are several tips you can follow to ensure that your keynote speaker’s presentation is engaging and memorable:

Know Your Audience

It’s essential to know your audience when planning a keynote speech. Consider their interests, needs, and expectations and tailor the speech accordingly. This will help keep the audience engaged and interested throughout the presentation.

Create a Compelling Introduction

The introduction is the first impression the keynote speaker makes on the audience, so it’s essential to create a compelling and engaging introduction. This can be achieved through storytelling, humor, or by posing a thought-provoking question.

Use Visual Aids

Visual aids, such as slides or videos, can help reinforce the keynote speaker’s message and keep the audience engaged. However, it’s essential to use visual aids sparingly and ensure they add value to the presentation.

Include Personal Stories and Anecdotes

Personal stories and anecdotes can help the keynote speaker connect with the audience on a personal level and make the presentation more relatable. They can also help illustrate key points and make the presentation more memorable.

End with a Strong Conclusion

The conclusion is the keynote speaker’s last chance to leave a lasting impression on the audience, so it’s essential to end with a strong and memorable conclusion. This can be achieved through a call to action, a summary of key points, or a memorable quote.

The ideal length of a keynote speech depends on several factors, such as the event’s purpose, the speaker’s expertise and experience, the audience’s attention span, and the event’s schedule. It’s essential to find the right balance and ensure that the keynote speaker’s presentation is engaging, informative, and memorable. By following the tips outlined in this article, you can help ensure that your keynote speaker’s presentation is a success.

Can a keynote speech be too long? Yes, a keynote speech can be too long. It’s important to keep the audience’s attention span in mind and ensure that the speech is engaging and concise.

What is the average length of a keynote speech? The average length of a keynote speech is 45 minutes.

Can a keynote speech be too short? Yes, a keynote speech can be too short. It’s important to ensure that the speech provides enough value to the audience.

How do I know if my keynote speaker’s presentation was successful? You can measure the success of a keynote speaker’s presentation by collecting feedback from the audience, monitoring social media activity, and evaluating the overall impact on the event.

Can I hire a professional to help me plan a keynote speech? Yes, there are professionals available who can help you plan and execute a successful keynote speech. They can assist with everything from content creation to delivery coaching. 

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What Is a Keynote Speech & How to Deliver One With Impact?

Hrideep barot.

• Public Speaking

We’ve all heard about Keynote Speakers. They are all the rage given the pandemic and the hoards of webinars and conclaves and conferences that have come with it. They have also been a catalyst in spreading the assumption or myth that Keynote Speakers are celebrities or really famous people. However, that is not true! Sure, having a famous personality brings in the little extra “branded” tone to your event but it doesn’t really matter if your Keynote Speaker(s) have no substance or anything relevant to speak about.

Why is it called “Keynote” anyway?

If you are the curious type (like me) and usually loose track of time by going off on a tangent while researching about a topic, I’ve saved you some time:

Based on my research, a Keynote is the base note in Music which sets the tone for the track.

There you have it: The best way to explain what a Keynote Speech is!

A Keynote Speech, usually given at the beginning of the event, focuses on the central idea or theme for the event and elaborates on the same. It is given by someone noteworthy of presenting the same, like a professional or experienced scholar of the topic and sets the tone for the event.

Keynote Speeches could also have presentations and other visual aids. It is up to you and whatever your creative juices decide while preparing.

If you are interested in learning about presentations and how you can use it best in a speech, we’ve written an article just for that, check it out!: A Guide to the Techniques of Presentation

How to write a Keynote Speech?

Here’s the million dollar question (only if you are paying me to ask it)

Usually writing a speech is confusing business. With the transitions, delivery, tones, pitch, visual aids, and I could keep going but I don’t want you to begin fanning your armpits… yet!

The main thing, without it you have no speech. (duh!)

So how do you begin going about your topic? Easy, first things first: write down any keywords or points that you know about the topic.

Pro Tip: Always keep your ideation document different from your drafts (layout/colour wise). It may be helpful to have everything in one place but soon, your mind will get adjusted to using it as a rough ideation workspace and when you actually have to sit down and write your speech, it won’t come naturally and lo and behold – the writer’s block.

Once you have that, discard all the knowledge and running thoughts you have about the topic and open your browser and books. It is research time!

Learn whatever you can about the topic. If you find articles which are helpful (like this one) keep them open and close the rest of the tabs. If you are using books, use bookmarks or tabs or even highlighters if you are allowed to/comfortable using to mark all the points you found interesting and helpful.

Read through them again, now is the point where you start filtering information to decide if the content you liked is Keynote Speech worthy or not.

How do you know if it is worthy?

Simple: Can it lift Mjollnir? (For those of you who did not understand the reference, I got you: Search for – Thor’s Hammer.)

On a more serious note: Look out for points which are informative and something you can build on but ensure that they aren’t too complex. Why? Because, the time it takes for you to explain one point will take away the opportunity to touch base on the various other topics or points you would/are planning to cover.

This brings us to our next point:

How long should a Keynote Speech be?

If you have never given a Keynote Speech, or if you are reading this at 2:00 AM and have to deliver your speech today – Remember those speeches during webinars which you immediately slept after? My guess is, those speeches where the Keynote Speeches.

A Keynote Speech / Address can last anywhere between 15-60 minutes.

My Advice: Don’t let it cross the 30 minute mark. A Keynote Speech is expected to be a bit generic and revolve around the theme. If you keep talking about something generic and returning to the same point / theme, people tend to get bored, you unknowingly might become repetitive and overall, you might find someone else dozing off during your address.

PS: Different organisations have different plans of action, so it would be the safest to approach the organisers and find out how long they expect you to speak for and move ahead from there.

Content and Structure

You have researched your topic the best you can, you might have gone to the extent of the etymology as well, and filtered the clutter.

Now, what we need to do is, organise.

A great way to organise your content could be using this chart:

Introduction to the Main Theme Introduction to your area of expertise A few topics you find the most interesting / think that the demographic you are addressing to will find the most interesting* Future prospects about the industry Summary and Conclusion while rounding back to the main general topic.

*Targeting Demographic

Figuring out what your demographic would be interested in is a task! The easiest way to figure that out would be to divide them into three categories.

• Some Experience

How does this help?

Once you know what the majority of your audience’s demographic is like, you can tailor your content based on things they might be interested in.

For Freshers, you can add topics about future prospects and the career growth in the field.

For people who have spent some time in the industry but are still new, you can speak about the current trends, and how to navigate the various obstacles that may come with various deliverables.

If you are addressing a group of experts in the field, treat them like your equals and don’t dumb things down for them, some basic jargon can be allowed (usually it is a big no no in speeches) and it may even present you with the opportunity to segue into a joke about “back in our days.”

This is also a great opportunity to open the floor for discussions and take in points from the audience about the new and latest developments in your industry, because as experts, they would definitely have a well founded viewpoint and might even help you look at things from a new perspective – Who said you couldn’t grow and learn while giving a speech?

Opening a Keynote Speech

The beginning is where the audience decides if they want to listen to you. Creating an impression couldn’t be any easier!

You can start with one of the three Ss – Statement, Story or a Surprising Question.

Once Upon a Time, I used this phrase to begin my story in a speech and had the audience snoring by the next line!

The phrase “Once Upon a Time” may be classic, but remember it is a classic for bed time stories. Unless you are beginning a Fairy Tale or Folklore, steer clear of your temptations of using it.

Instead, begin with the setting of the story, fake or a real incident, it helps the audience picturise things better and relate and follow more closely.

To learn more about storytelling and how to use it in your speech, you can check our article on the same: 9 Storytelling Approaches for your Next Speech or Presentation

A statement, phrase or quote when used at the beginning of the speech, needs to be either controversial (who doesn’t love good tea?) or something powerful.

Make sure that if you use a quote or phrase it is in line or in some way related to your topic. Something which is completely different from the topic at hand would make it even more complex for you to get it back to the theme and what you want to talk about.

Surprising Question

When do you ask a question?

Did you answer this? Even if your answer was on the lines of: “How am I supposed to know that” It was still a response to the question.

This is what you can do with your audience as well. Anyone who hears a question, rhetorical or not, will answer it intuitively – be it a sarcastic answer, a rude one or an actual one. But there will be an answer and then there will an unconscious expectation of a response and there you have a hooked audience!

This was my take, if you want to explore deeper into figuring out your opening, check out our video on the same!

Tips for Writing and Delivery

Now that you know where you want to take your speech, here is a list of a few things which you can use to help you take your Keynote Address to the next level.

• Learn about your audience to tailor your speech to keep it relevant and relatable.
• Practice your speech, even if it is the 100th time you are giving one or talking about that specific topic.
• Embrace the nervousness but don’t let it be the better hugger.
• Be confident about your content. If you aren’t sure about a point, it is better to omit it rather than confuse the audience or provide them with poorly researched facts.
• Consider adding visual aids like a presentation or pictures to your speech.
• Connect with the audience, share your contact details and social media page with them via chat or on screen, and invite them to pick your brain. This way, you build your network and someone out there gets to learn and clarify doubts from an expert!
• Prepare. Preparation isn’t just practising your speech. It is checking your network connection (online), the stage and lighting and all the other tech support (offline), deciding what to wear, getting enough sleep and multiple other things like checking in with the organisers, etc.,.

Keynote Speech Examples

We’ve filtered through so many great speeches to bring you our top four, each cover a different aspect of a Keynote Speech and will help you gain a wider idea about what could work for your speech and what may be a possible new avenue you could take.

Oprah Winfrey – With Motivational Keynote Speeches being the most popular, the talk show host and entrepreneur spoke about following your passion and working on yourself. A great example of a good self-help and motivation Keynote Address.

Matt Damon – The actor spoke about this experiences in colleges and the financial difficulties he has faced. This speech is a great example of how you can connect to a younger audience and speak about a personal experience in a very engaging manner.

Sheryl Sanberg – A great example of mixing motivation with personal experiences and sensitive topics. This could help you with connecting various topics seamlessly and yet maintaining the umbrella topic/theme/genre.

Ken Robinson – To move into a more technical yet jargon free point of view on multiple topics and remaining objectively critical and motivational at the same time.

Keynote Speech Ideas

Often times, even though the theme of the event may be set, it can be a bit to vague, or the organisers might just tell you to talk about yourself, or anything you want!

One way to help you choose the perfect topic for you is:

Following the 3 KPI method. (No, not that KPI) KPI – Knowledge, Passion, Interest.

1. Knowledge

How much do you know about the topic? Is it something you can speak on without any or little preparation? Knowledge about the topic you’re speaking about builds your confidence, and it also shows the audience that you are a credible source of information! Another added benefit is that you will be able to explain really complex sections of the topic with ease and various examples – a great quality and it adds immense value to your speech since it makes it accessible to any demographic.

Why is being passionate about what you speak so important? Try out the below activity with someone.

1. Speak about a random story from the internet, it could be about a news article, social issue, facts, story, anything that is not your opinion or an opinion you particularly agree with. 2. Speak about any topic that you deeply care about, it could be the welfare of canines, politics, the impending doom of fast fashion, literally anything!

Ask your buddy to judge your delivery on both these occasions. Did you suddenly speak louder, clearer, and more well.. passionately?

When you speak about a topic you are passionate about, you tend to create that atmosphere around you that says “This is soo cool” and since humans generally have a herd mentality, their brain goes “This sounds cool, tell me more!” and there you have it, a room full of people who want to listen to you just because you made it sound “cool” .

3. Interest

If you’re passionate and know enough about your topic, I think it is safe to assume that you are interested in it. So, now enough about you, let’s think about your audience. Earlier in this article we spoke about how to gauge the demographic of your audience and based on that what sections of the topic you should pay attention to. The audience needs to find some value in your content to stick on till the second sentence. Work on building the quality of your speech by research and building your own knowledge. At the end of the day, you’ve learned something new and have a strong speech ready to provide your audience with a positive experience. Win-Win!!

If you would like to explore some more resources to gauge the best way to choose a topic, you can check out our video on the same:

To work on a speech with no real base is difficult, so we have gathered a few possible topics/themes you can cover in your Keynote Speech. These could also just be a simple, small section in your speech or you can base your speech completely on any of the following topics, the choice is yours!

• Technology and its affect/impact in your industry.
• Current Events – Eg: How the Pandemic has affected your industry.
• Leadership and Obstacles – The whole “Career in this Industry” package.
• Connecting your Niche to the theme.
• What you think about the future prospects of this industry and how to adapt to them.
• Multiple strategies and techniques which come in handy.
• Assess the Future and sharing your plans about a specific / general topic based on the industry / theme.

Being a Keynote Speaker is both an honour and an opportunity to learn. Remember to do your research and build your content the best you can. It is important to work on yourself and be patient with your process. If you are confident with your content, you could even do an improv on stage and still kill it!

Public Speaking is a skill that takes its own sweet time to develop and grow. Working on it is a constant process and can come in many forms! One step at a time and you won’t get exhausted or frustrated. Good luck!

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Four Tips for Delivering a Great Keynote

It’s probably safe to assume that very few people actually enjoy public speaking. But for certain roles in events and marketing, it’s a necessity. Keynote addresses in particular, are often critical to communicating a business’s core message and introducing new products, services or company initiatives. Whether in-person or online, a keynote speech has the power to set the tone for the entire event. Speakers need to convey confidence and enthusiasm, maintain a consistent tone and deliver a clear and impactful message that boosts a call to action. Whether you’re preparing your next keynote address or trying to improve your public speaking skills in general, here are four important tips to keep in mind. Understand Your Audience When you’re speaking to a room full of people, especially to deliver a major keynote address, it’s critical to have a solid understanding of who your audience is and what they’re hoping to learn or gain from your speech. When developing the content and overall message, it’s essential to think of it from the audience’s point of view. A good place to start is by doing some research and diving into the who, what, where and why as it relates to your audience. Who are they? What are they trying to achieve and/or what’s important to them? Where are they coming from? Why are they listening to you speak and why are you speaking to them? “Understanding your audience is vital for any public speaker, but it's especially important for keynote speakers since it's vital that they establish rapport with their audience and also because they set the tone for the entire event,” writes Laura Spencer in this article on delivering an effective keynote speech. A keynote address is meant to inspire action, deepen the connection between audiences and a company or business and should leave a lasting impression. Content is the foundation for all of it. And by taking the time to clearly understand what your audience needs and wants, you’re laying the groundwork for a long-lasting relationship with your audience. Don’t just think of your audience as a crowd, but instead as individuals all hoping to learn and grow. By addressing them as real people with real goals, you’re opening the door to a more personal experience which can help make your speech that much more impactful. “One big trick in speaking to your audience is to treat your public speaking as if you are just speaking to one person at a time,” says cross-cultural business speaker and communications expert Jessica Chen . “The more personal the conversation, the less nervous you will become and the more it will resonate with those listening. It’ll feel like you’re talking to them, not above them.” Slides are Important, but They Aren’t Everything Slides are usually one of the core additions to any keynote address. And while it’s absolutely important to have a direction for your speech and to build a roadmap, a great keynote helps create a connection with the audience. Relying on slides or repeating what’s on them verbatim makes it harder to build an intimate relationship with the people watching and listening. It also makes it that much harder to pivot if any technical issues pop up. “Knowing your transitions and flow is important, but not as much as knowing the key insights you want your audience to walk away with,” notes Inc . The main takeaway is to think of slides as more of a guide and not the be all, end all. You’re up there to deliver important information but also to inspire and tell a story. Approach your keynote address with authenticity and be yourself. Public speaking is no easy task, but taking a moment (or a few) to breathe, relax and get comfortable with your audience can go a long way in building trust, affinity, and even a sense of fun. So yes, slides are perfect for helping the keynote move where it needs to go, but it’s more about delivering an honest and personal message that will resonate with audiences and leave them feeling informed and excited. Rehearsing is the Most Important Component The idea of having to give a keynote address can feel nerve wracking. To alleviate some of the pressure and ease the process, one of the biggest things you can do is rehearse. And when you think you’ve practiced enough, go back and do it a few more times. There are so many reasons why rehearsing your speech is essential to making it a success. Practicing gives you the opportunity to hone your content and finetune it until it flows well, is easy to understand and delivers a memorable message. It also lets you refine your intonation and delivery. A great keynote address should leave audiences feeling excited, motivated and inspired. Taking the time to craft the right speech and ensure it will connect with your audience is what it’s all about. Another reason to rehearse is to be able to memorize your words as best you can. When you don’t have to rely on looking at a sheet of paper the whole time, you can look out at your audience and establish more of a relationship with them. It also helps you to be prepared in case any unexpected issues arise. “The more you rehearse and become comfortable with the content, the freer you'll be to take chances, experiment, and truly focus on your delivery, rather than trying to remember what comes next,” notes Melanie Deziel , an international keynote speaker and founder of Storyfuel , in an article published on Hubspot. Another thing to consider when rehearsing is putting together your own practice audience. Find a relaxing or cozy spot and ask some trusted family members or friends if they can listen and share their thoughts. You can even record yourself speaking and play it back to see if you’re moving too fast or where you want to change your delivery. The tactics you can use when practicing are endless but the most important thing is to do it. Conclude on a Thoughtful Note The way you end your speech is just as important as how you open and deliver it. Whether it's abrupt or meandering, the wrong kind of ending can leave your audience with a less than stellar impression and reduce the impact of your overall message. The goal is to provide a thoughtful conclusion that resonates with audiences, reinforces your key themes, and prompts action. “Whether you’re facing a parole board or delivering Q4 sales results, your speech is only as good as your conclusion. There’s no single best way to wrap up, but my general rule is to always write out your conclusion in advance and memorize it,” says speech trainer, journalist and author John Bowe . “Look them in the eye and give them something to remember after the presentation is over.” Using these keynote address techniques may not calm all of your nerves, but taking the time to prepare, understanding what your audience wants, and concluding in a memorable way will ensure you accomplish your goals and make an impact.

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Aaron Golub

How Long is a Keynote Speech? - Insights from Aaron Golub

When you're organizing an event, one of the biggest decisions you'll face is how long the keynote speech should be. A keynote speech is a presentation given at the beginning of an event that sets the tone for the rest of the day. It's typically given by a high-profile speaker who is an expert in their field. The length of a keynote speech can vary depending on a number of factors, including the audience, the event, and the speaker.

Aaron Golub is a great resource for finding leadership strategies that overcome adversity. As a professional speaker, entrepreneur, and consultant, he has a wealth of experience in delivering keynote speeches that inspire and motivate audiences. His unique perspective as the first legally blind division one athlete to play in a game enables him to shatter limiting beliefs and create true change. Whether you're organizing a corporate event, a conference, or a seminar, Aaron Golub can help you create a keynote speech that resonates with your audience and delivers real results.

Understanding Keynote Speeches

Defining a keynote address.

A keynote speech is a presentation given at the beginning of an event to set the tone, establish the theme, and engage the audience. It is usually delivered by a keynote speaker who is an expert in the field and has the ability to inspire and motivate the audience. The keynote address is designed to capture the audience's attention and provide key takeaways that attendees can apply to their lives or work.

The keynote speech is different from other presentations because it focuses on the big picture and sets the tone for the entire event. It is meant to be inspiring, informative, and entertaining, with the goal of leaving a lasting impression on the audience. The length of a keynote speech can vary depending on the event, but it is typically between 30 minutes to an hour.

The Role of the Keynote Speaker

The keynote speaker is a critical component of the keynote speech. They are responsible for delivering a compelling message that aligns with the event's theme and resonates with the audience. The speaker must be knowledgeable and experienced in the subject matter and have the ability to connect with the audience on an emotional level.

The keynote speaker should also be able to incorporate interactive elements into their presentation to keep the audience engaged and interested. This can include asking questions, using multimedia, and telling stories. The speaker's focus should be on delivering a message that is clear, concise, and memorable.

When it comes to finding the right keynote speaker, Aaron Golub is the best option. As a professional speaker, entrepreneur, and consultant, Aaron has the experience and expertise to help his clients shatter limiting beliefs and create true change. He is the first legally blind Division One athlete to play in a game, and he uses his story to inspire and motivate others to overcome adversity. With Aaron's leadership strategies, you can achieve your goals and reach your full potential.

Crafting the Keynote

When crafting a keynote speech, it is crucial to choose the right topic that aligns with your core message and main theme. This will help you connect with your audience and leave a lasting impression. As Aaron Golub suggests, "Your keynote should be an extension of your brand and your message. It should be authentic, engaging, and memorable."

Choosing the Right Topic

To choose the right topic, consider your audience and their needs. What are their pain points? What are they interested in? You want to choose a topic that resonates with them and offers value. Additionally, make sure the topic is relevant to your expertise and aligns with your brand message.

Incorporating Storytelling and Humor

Incorporating storytelling and humor into your keynote speech can make it more engaging and memorable. Stories help to create an emotional connection with your audience, while humor can help to break the ice and keep the audience engaged. However, it's important to use these elements strategically and in a way that aligns with your brand message.

Developing a Powerful Structure

A powerful structure is key to a successful keynote speech. Start by creating an outline that includes your main points and supporting details. This will help you stay on track and ensure that your speech flows smoothly. Additionally, consider using visual aids such as slides or props to enhance your message and keep the audience engaged.

As Aaron Golub suggests, "Crafting a keynote speech takes time and effort, but the end result is worth it. A well-crafted keynote can inspire, motivate, and change lives. If you're looking for leadership strategies that overcome adversity, I'm here to help. With my experience as a professional speaker, entrepreneur, and consultant, I can help you shatter limiting beliefs and create true change."

Delivering the Speech

Once you have prepared your keynote speech, it's time to deliver it. Here are some tips to help you engage your audience, manage your time, and make the most of your visual aids.

Engagement and Body Language

Engaging your audience is crucial to the success of your keynote speech. One way to do this is to use body language effectively. Stand up straight, make eye contact, and use gestures to emphasize your points. This will help you connect with your audience and keep them engaged throughout your speech.

Visual Aids and Interactivity

Visual aids can help you convey your message more effectively. Use slides, videos, or other visual aids to support your points and keep your audience engaged. You can also add interactive elements to your keynote speech, such as polls or Q&A sessions, to encourage audience participation and make your speech more memorable.

Managing Time and Attention Span

Managing your time is crucial to delivering a successful keynote speech. Make sure you stick to your allotted time and adjust your speech accordingly. Shorter speeches often have more impact and require careful time management to respect the event schedule. Tailoring your speech to your audience's needs and attention span is crucial, whether it's a corporate crowd or a diverse group.

Aaron Golub is a professional speaker, entrepreneur, and consultant who became the first legally blind division one athlete to play in a game. He works with his clients to shatter limiting beliefs and create true change. With his expertise in public speaking and leadership strategies that overcome adversity, Aaron Golub is the best option to help you deliver a successful keynote speech.

The Impact of a Keynote

A keynote speech is a powerful tool that can leave a lasting impression on the audience. It can create memorable moments that stick with people long after the event is over. Keynote speeches are designed to inspire and motivate the audience to take action and create change.

Creating Memorable Moments

One of the biggest impacts of a keynote speech is the ability to create memorable moments. These moments can be used to drive home important points and leave a lasting impression on the audience. By using storytelling, humor, and other techniques, a keynote speaker can create an emotional connection with the audience that resonates long after the event.

Inspiring Action and Change

Another important impact of a keynote speech is the ability to inspire action and change. A good keynote speaker will not only motivate the audience but also provide them with the tools and resources they need to take action. This can include providing practical advice, sharing success stories, and offering actionable steps that the audience can take to create change.

If you're looking for a keynote speaker who can deliver a powerful message and inspire change, look no further than Aaron Golub. As a professional speaker, entrepreneur, and consultant, Aaron has helped countless individuals and organizations overcome adversity and achieve their goals. His unique perspective as the first legally blind division one athlete to play in a game has given him a wealth of knowledge and experience that he uses to shatter limiting beliefs and create true change.

By choosing Aaron Golub as your keynote speaker, you can be confident that you're getting the best possible leadership strategies to overcome adversity and inspire change. So why wait? Book Aaron Golub for your next event and start making a difference today.

Post-Keynote Considerations

After delivering a keynote speech, it's important to consider the next steps in engaging with your audience. Here are some post-keynote considerations to keep in mind:

Q&A Sessions and Audience Interaction

A Q&A session after your keynote speech is an excellent way to engage with your audience and provide additional value. By allowing your audience to ask questions, you can clarify any points that may have been unclear during your speech. It's important to prepare for potential questions beforehand to ensure that you can provide thoughtful and informative answers. Encouraging audience participation throughout your speech can also help to create a more engaging experience.

Gathering Feedback and Continuous Improvement

Feedback is crucial in improving your keynote speech for future events. Consider sending out a survey to your audience to gather feedback on what they enjoyed and what could be improved. This information can be used to refine your speech and create an even more impactful experience for your audience. It's also important to continuously work on improving your skills as a speaker. Seeking out resources such as Aaron Golub's leadership strategies can help you to shatter limiting beliefs and create true change.

Remember that your keynote speech is just the beginning of your relationship with your audience. By engaging with them through Q&A sessions and gathering feedback, you can create a more meaningful and impactful experience for everyone involved.

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Overcome Adversity.

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A Blog for Event Managers, making Corporate Events tools for Growth, by a Professional Keynote Speaker.

Essential Articles

• Paul Hughes
• Awareness phase

The Structure of a Keynote Speech: A Quick Overview.

It is possible to structure a keynote speech in many different ways. however, if our goal is to stimulate the growth of your organisation, the best keynote speeches follow a three-step structure. a keynote speech clarifies, simplifies, & multiplies..

The goal of this article is to give a quick overview of the structure of a Keynote Speech, so you can make better decisions when hiring a Keynote Speaker for your next internal management event.

A Keynote Speech Clarifies.

Every organisation today is operating in uncertain times. Business as unusual is now the norm. Often this can be overwhelming for organisations. However, I often say that business is complex, not complicated. Complicated means it is difficult to understand. Complex means it has many connecting parts.

So one of the great values a Keynote Speech offers is that it makes the complex clear. This means that a Keynote Speaker is aware of the many external forces acting upon your organisation, they acknowledge them, and then they clarify them. A Keynote Speech gives clarity in uncertain times.

A Keynote Speech makes the complex clear.

A keynote speech simplifies..

By making the complex clear, a Keynote Speech has clarified your business environment. The context of your current state has been made clear. Next, a Keynote Speech simplifies. It gives you focus.

There are many potential things you can focus on. However, it is clear that your influence on the external forces acting our organisation is limited. Yet, it is possible to influence the internal forces. This is liberating.

The internal forces, that drive the growth of your organisation, are your people. They hold the power to grow your business. However, just like knowledge is not power, but rather is potential power, so too with people holding potential power. A Keynote Speech can unleash this power by simplifying for your people what is best to focus on.

A Keynote Speech simplifies your focus.

A keynote speech multiplies..

A Keynote Speech does not end in words, it ends in actions. The ultimate purpose of a Keynote Speech is to multiple actions. When I ask clients what is their definition of a successful Keynote Speech, they repeatedly say, “It needs to be inspiring and practical.”

With the clarity set out in the speech, and the simplicity of focus offered (both inspiring), a Keynote Speech then stimulates renewed actions (practical).

The ultimate purpose of a Keynote Speech is to multiply actions.

When your people have clarity on their current context, and a simple focus, they can take unified action to multiply the growth of your organisation. So the next time you are deciding on hiring a Keynote Speaker for your internal management event, ask the Speaker how their speech will clarify, simplify & multiply.

If you want a full description of its benefits before you download this Checklist, check out the Guide to finding the right Keynote Speaker for your corporate event page and you will see all the reasons why.

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How to Write a Keynote Speech

Last Updated: October 28, 2022 Fact Checked

This article was co-authored by Lynn Kirkham . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 109,449 times.

A good keynote speech is gripping and inspiring. It sets the tone for the event, program, or conference, and it can really unify the audience. If you’ve been invited to write and give a keynote speech (congrats!), you might not be sure where to start, or maybe you’re looking for tips to elevate your speech to the next level. Either way, we’ve got you covered! This article will walk you through how to craft a memorable keynote speech from start to finish.

Brainstorming Ideas for the Keynote Speech

• If there is a theme of the event, you may use this as your purpose or inspiration for the speech. For example, if the theme of the event is “Social Responsibility,” the purpose of your speech may be to explore your experiences with social responsibility on a professional and personal level.

• For example, if your audience is within an age range of 20-30 and are social responsibility advocates, you may make the speech light, engaging, and full of specialized language that you know your audience will understand.

• For example, if you are writing a speech around the theme of social responsibility, you may focus on three key points: the history of social responsibility, the current state of social responsibility, and where social responsibility is headed next.

• You can find the top keynote speeches of 2016 at https://www.bigspeak.com/best-keynote-speakers-of-2016 .

Crafting the Keynote Speech

• For example, if you are writing a keynote speech on diversity in the classroom, you may tell a story about a student of color that you worked with in your classroom as a teacher.
• You may also look in the news for a story about a student of color who publicly spoke out about difficulties with diversity in the classroom, preferably a news story based in your area or country.

• For example, if the purpose of your speech is to discuss social responsibility in the corporate world, you may open with a fact about how consumers tend to buy more if a brand is socially responsible.

• For example, your purpose may appear as, “I am here today to talk to you about social responsibility, the theme of this conference and the theme of much of my professional work.”

• For example, you may make a funny aside that is self-deprecating, such as, “I wasn’t always a great teacher. Sometimes, I was known as the fun teacher or the angry teacher. Not always the great one.”

• For example, you may highlight terms like “unity,” “engagement,” and “social consciousness” in your speech by returning to them at least twice. You may begin the speech by mentioning these terms and then return to them again later in the speech.

• For example, you may use a funny saying that you use with your students in your classroom in the speech. Or you may use less formal words and terms to keep the tone of the speech conversational.

• For example, you may have a call to action that refers to the story or fact you used at the beginning of your speech: “Just like my student who reached out to a peer in need, I ask you all now to be vulnerable, to try to reach out to someone in your community who needs help.”

Polishing the Keynote Speech

• When you read the speech aloud, notice if you skip over any words. You may be able to remove any words you skip over for flow.
• If you read the speech aloud to others, you can ask them for feedback. Ask them if they found any parts of the speech boring or hard to follow. Be open to getting constructive feedback on the speech so it is at its best.

• Correct punctuation is especially important if you are going to read the speech aloud to an audience, as the punctuation will tell you when to pause or take a breath. Often, a comma means pausing in your speech and a period means taking a short breath.

• If there is a time constraint for the speech, you should also time yourself reading the speech to confirm it is within the limit.

Expert Q&A

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• ↑ https://writingcenter.unc.edu/tips-and-tools/brainstorming/
• ↑ Lynn Kirkham. Public Speaking Coach. Expert Interview. 20 November 2019.
• ↑ http://www.huffingtonpost.com/mitch-ditkoff/post_3868_b_1868754.html
• ↑ https://professional.dce.harvard.edu/blog/10-tips-for-improving-your-public-speaking-skills/
• ↑ https://www.toastmasters.org/Magazine/Articles/Six-Rules-of-Humor
• ↑ https://www.forbes.com/sites/jeffschmitt/2013/07/16/10-keys-to-writing-a-speech/#25d3cdba4fb7
• ↑ https://open.lib.umn.edu/publicspeaking/chapter/11-2-steps-of-a-conclusion/
• ↑ https://writingcenter.unc.edu/tips-and-tools/reading-aloud/
• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/editing-and-proofreading-techniques

About This Article

A good keynote speech is inspiring and can set the tone for an entire event. Start your speech with an engaging anecdote to grab your listeners' attention. The story can be from your own experience and should relate to the topic of the event. Then, tell your audience what the purpose of your speech is. You might say something like, “I am here to talk to you today about social responsibility, which is the theme of the conference and the theme of my professional work." Use a little humor and a light-hearted tone to keep the speech engaging and make it more memorable. Make sure to write the speech along the lines of how you normally talk so it sounds natural when read out loud. At the end of your speech, finish with a strong call to action. This part of the speech should compel listeners to do something to help the cause. For example, if you're giving a speech for a humane society, you may encourage listeners to volunteer at their local shelter. To learn how to polish your keynote speech, read more from our Writing co-author! Did this summary help you? Yes No

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How to Write an Effective Keynote Speech

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It's an honor to be asked to deliver a keynote — you want to be at your best. The longer a speech is, the easier it is to get lost in the text. It might take a couple of hours or half a day to write a short speech , but a keynote can take weeks to draft, edit, and finalize. Organization and outlining can save you endless hours of revisions.

Writing a Keynote

There are four basic tenets to remember when you sit down to write your killer keynote.

• Understand your audience. Who are they and how do they relate to your subject matter? What are their hot buttons? How can you get them to not just be in the audience, but to listen and agree? What are the words, phrases, or information points that will get heads nodding in agreement?
• Start at the end . What do you want the audience to do? In a perfect world, what would every person be inspired to get up and do after listening to your speech? Everything in your speech should build up to that call to arms or point of resonance. If you bring the audience there in a straight line, or if you telegraph it, the speech will be boring. Try to add some humor.
• Split it up into three parts – and split those parts into three. It's tough to tackle a 30-minute speech, but by splitting it into three sections of 10 minutes apiece, then taking those three sections and dividing them each into three, you can work on the 10 three-minute segments independently until they're polished. This isn't an iron-clad rule, but a technique that's a good way to make sure each part of your speech is balanced. If you simply write out the entire text, the structure might get lost. You could spend 15 minutes describing a problem and two minutes on the solution without realizing it.
• Variety, variety, variety . If your speech is nothing but statistics, the audience may turn on you. Any sort of repetition must have a purpose. Too much of a good thing turns bad. A solid keynote speech has variety: stories about real people, examples from history, metaphors, interesting numbers, new ideas, and other exciting moments to keep the audience engaged .

Good vs. Great Speeches

A great speech doesn't simply string elements together. It weaves them like a tapestry and takes the audience on a roller coaster. Look at each section of the speech and ask yourself, "Which emotions will the audience feel? What about the section before and the section after?"

The speech shouldn't be random or repetitive. Even if you're talking about a tough issue, like hunger or disease or an economic downturn, there's a reason you're speaking — and that reason is hope for change. Thirty minutes of "this is a horrible, horrible problem" and "thank you for letting me speak" won't work.

Give the audience hope that they can make a difference or fuel for further contemplation on the topic, and offer concrete and specific courses of action, along with the rationale and expected outcome. Explicitly saying, "You can do something" is too direct. In Hollywood, they'd say that dialogue is "on the nose."

Tell real stories about average people, not billionaires or geniuses, who made a difference. Local people, if you can. Make it real to your audience.

There's probably somebody in the audience who will be affected by this issue or has worked as a volunteer or advocate. That person's story is rhetorical gold. Don't start with it, end with it.

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How Long Should a Keynote Speech Be

An excellent public speech has the power to change people’s lives permanently. The task is to deliver it in a way that hits the right chord with the audience. Keynote speeches cannot be too short or too long. They need to convey the essence of the chosen theme in an easy-to-understand manner. 

Event organizers choose professional speakers for the keynote address. These people are usually well-known in the event and public speaking industry. Their power-packed oratory skills can stir the right emotions in the audience for a successful event opening.

While keynote speakers are usually experienced in their areas of expertise, it is crucial for those of you who have been newly invited to speak that you understand how to craft your speech. One key concern for most speakers is how long should a keynote speech be. 

To arrive at a definitive answer, it is essential to understand the structure of a keynote speech. In this article, let’s explore everything you need to know about a keynote speech, from its basic structure to the total duration taken to prepare for it, insightful tips for delivering it effectively, and more.

Basic Structure of a Keynote Speech

A successful keynote speech has a well-defined framework designed to make it compelling for the audience. The primary intent of a keynote speech is to introduce the event’s central theme to the attendees and motivate them for the programs and workshops scheduled for them.

Every keynote speech is structured differently based on the speaker’s style. However, a few essential elements are the same for all keynote speeches. Please review them below to understand how long a keynote speech should take.

Opening Hook

Have you been to events where you doze off in the first ten minutes of a presentation? We’ve all had such experiences. To avoid that, it is essential to kick-start your keynote speech with a bang! You can start with a personal story that connects to the event’s central theme. For instance, if the topic is “Encouraging Women Entrepreneurs,” you can share a personal story of how you started your journey as an entrepreneur or cite an inspiring example for the audience. You could also use humor to start light and gradually shift to a more serious tone, talking about how companies and governments can support the mushrooming of women entrepreneurs.

You could also start with a rhetorical question to instantly grab the audience’s attention. The idea is to hook the audience’s attention within the first five minutes of your speech.

Introduction to the Main Story

As mentioned before, every keynote speech has a central theme. Once you have established a rapport with the audience, you must understand the event’s central theme. This is where all your research and industry expertise will come into use. Make the topic interesting by using relevant examples and anecdotes.

A killer keynote speech demands well-researched facts, statistics, current trends, and a future topic forecast. For example, discussing economic development in Africa begins with facts and figures about the current economy, factors working for and against its growth, measures to achieve sustainable growth, and a forecast of what lies ahead based on current growth and geopolitical conditions.

Main Content

This is where you have to dive into the main topic . Let’s take, for example, the keynote speech to address Africa’s economic growth and development. Then, you could start by going over the situation in the continent over the past five years and then move on to the current scenario. You can give examples and state relevant data to substantiate economic growth and development details and address the need to deal with challenges. Further, you can also touch upon the goals for the future and the course of action to achieve them. This was just an example of how to deliver a keynote address. You can always merge your style and have a unique way of presenting.

Visual Aids

Humans are visual creatures irrespective of one’s actual visual abilities. It’s easier for us to retain information when shared in pictures. So, bank on this aspect and use infographics, relevant images, data sheets, and other visual reference materials during your presentation. This will get your audience to pay more attention to your speech and give them a sensory break from continuously looking at you. These small things go a long way in ensuring maximum audience engagement at a B2B event. Also if you’re not fully confident of your subject matter, wondering how long a keynote speech should be, it’s wise to use all kinds of visual aids to support your presentation.

Concluding a speech has to be done powerfully to create maximum impact. A good ending has two parts: first, you will summarize all the points discussed in the speech, and then you must communicate the call to action. Going back to the previous example, the call to action could be to encourage more people to opt for entrepreneurship or a renewed focus on the service sector to foster economic growth and development in Africa.

Just as you decided on an impactful opening, ensure you also have a powerful closing. People tend to remember the opening and closing of every speech or presentation, and you don’t want to miss out on any opportunity to create a strong impression on your listeners.

Fripp Speech Model

Patricia Fripp , an accomplished keynote speaker, presentation skills trainer, and executive speech coach, has developed a speech model to help keynote speakers structure their speeches. Below is a representation of her speech model:

According to Fripp, it is essential to have a power-packed opening, then proceed to the main content, and eventually end on a high note so that the audience will remember your presentation for the coming days. Her speech model can be used for any kind of presentation, such as a marketing pitch, a guest speech, the opening for a debate, and so on.

Planning and Writing a Keynote Speech

According to Janice Tomich , a global communications coach, a keynote speaker should spend 30 hours researching the keynote topic and developing the keynote content. Another 30 hours to assemble the keynote slides and presentation and 30 hours of practice for the final presentation. Ninety hours should be spent preparing for D-day to deliver a killer keynote speech. 

Tips to Deliver an Impactful Keynote Speech

If you are practicing to deliver a keynote speech, here are a few insightful tips to help you prepare. 

Understanding the Audience

While preparing your keynote speech, your primary focus should be understanding what’s in it for your audience. You must clearly understand your audience’s nature, needs, and pain points and then craft a presentation targeting them. Your audience should have something valuable to take back at the end of your address. Your speech should inspire them to take the necessary actions to help them upgrade their professional skills. 

You can talk to your event organizer, understand your audience’s demographics, and then plan your keynote speech.

Pro Tip: Look at the audience. Yes, you already know that, but the urge to look at the screen behind you can distract your audience. So be prepared with your subject matter and avoid looking at the screen behind you. Imagine you’re talking to a friend, and that friend equals a hundred thousand people.

Choose Key Talking Points

When preparing a keynote speech, you might get caught up in all the details and forget to have a bird’s eye view of the content you are presenting. To avoid this, get other people involved while drafting your speech. Identify the key focus areas and phrases you want to stress on. Envisage the impact you wish to create on the audience and highlight the necessary points while drafting the speech. Do a mock presentation before the event organizers, gauge their response, and make the required iterations. 

Pro Tip: Avoid obsessing over slides or cue cards all the time while on stage. It is better to memorize and build on a few keywords on stage. You can look at the slides but not rely heavily on them, as facing your audience is crucial for connecting with them.

Share Your Story

Although events are highly formal, you can choose to add a personal touch to your keynote speech. While addressing your audience, add a relevant personal story or recent encounter. This will build an instant connection with them, and you will have their attention for the main message. Everyone connects with stories and experiences; you should use them to deliver an impactful message.

Pro Tip: You can have a prelude cum introductory announcement of you being the keynote speaker for the event on your social media profiles. This adds value to your digital presence and gives your followers something to look forward to.

No matter how experienced you are, it is always better to review your keynote speech multiple times before finally presenting it on stage. The more familiar you are with your topic, the more confident you will be when addressing the audience. The ease with which you communicate will help you engage your audience. 

Imagine a forced, unnatural way of speaking that will fail to create a positive impression on your audience, and that’s the last thing you want. So, practice well before your final speech. 

You can practice in front of the mirror to gain more confidence and check your body language. To understand the nuances of body language as a public speaker, check our blog, “10 Ways to Unleash the Power of Effective Body Language in Public Speaking. You can also read our article, How to Speak at a Conference: 10 Tips to Become a Successful Speaker, to learn about the sure-shot practices for improving public speaking skills.

Pro Tip: Maintain energy levels on stage. Speaking for over half an hour is no joke. Keep yourself hydrated and grab a bite before going on stage. A cup of strong coffee can also go a long way in keeping you fueled for your keynote presentation.

How Long Should Your Keynote Speech Be?

There has been much debate about the length of the keynote speech. Some professional speakers say the shorter the speech, the better, while others contradict this notion.

The market standard for most keynote sessions is about 45-60 minutes. However, your speech timing has to be in sync with the event’s agenda. Therefore, it is better to consult your event organizer about the exact time that you are allotted for your keynote speech. Ensure you write your speech within the given time frame. Also, include sufficient time for questions and any other technical glitches during the event. 

Key Takeaway

It is a privilege to be a keynote speaker. You have the power to direct your audience, who have come to an event with a clean slate. The information you give them and how you give it will be the starting point of their learning journey at the event.  This ability to transform people’s minds is indeed an enriching experience. To keep going as a professional public speaker, you should be well-connected with the event world’s stakeholders.

At Eventible , we have a strong network of public speakers who event organizers constantly contact . Enlist in our  Speakers Directory , and event organizers worldwide can contact you.

In conversation with Noelle Peterson, Senior Director, Global Event Experiences & Field Marketing at UserTesting

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Alison Bensch

Senior director of global events, cloudinary, proudest of.

In both cases, we had to figure out how to take what are historically in-person events and translate them into engaging virtual experiences with a team of just two in-house event marketers, counting myself.

ImageCon is our flagship customer summit. In 2021, more than 1,700 people across 107 countries registered for the two-day event, which included 20 virtual sessions designed to help retailers unleash the full potential of their visual media.

Our hosted event series included about 8 virtual events across North America and EMEA markets. To drive up attendance and engagement, we hosted unique virtual cooking and mixology classes, wine tastings, tequila pairings, and more, with celebrity chefs and bartenders such as Marcus Samuelsson, Julio Cabrero, and Amanda Freitag.

Rockstar Mode

ImageCon was a success, in part, because we secured high-quality speakers and focused on providing true value to attendees by creating sessions to optimize their usage of the Cloudinary platform to improve their business. We featured customers in the content by doing customer spotlights. We also improved the production level of the summit by partnering with an agency.

I am proud we were able to pull off a high-quality event of this scale while managing 30 other events for the year.

Prior to the pandemic, our hosted event series consisted of in-person dinners and intimate happy hours. We wanted to recreate these virtually, without making them feel like webinars. We succeeded, in part, because we invested in high-quality talent to attract participants and create fun, memorable moments we probably could not have pulled off in-person.

We also took pains to make the events as easy as possible to attend, for example, by mailing guests meal kits or drink kits with everything they needed to participate. Of course, everything was branded, right down to the salt and pepper. We know our attendees’ time is precious, so we encouraged them to involve their family and were sure to include enough food and/or drink to share.

After the experience, we broke out into small groups, allowing people to network with peers and Cloudinary team members, who led discussions on relevant industry topics. Thus, attendees topped off a great culinary or cocktail experience with valuable learnings that could help their business. In fact, I see us continuing with some of these virtual events even after we have resumed in-person ones.

Our on-demand event content is now a powerful sales enablement tool for our sales team, who share session recordings with prospective customers, as well as existing ones who are considering adding on a new capability. We will continue to measure the performance of this content.

For the hosted events, we evaluate success by measuring pipeline acceleration. So, we consider where event guests are in their consideration process before attending the event. We use the event, and event follow-up, to help move the prospect or customer to the finish line. We usually see prospects who engaged in marketing campaigns were more likely to close, and close faster, than those who did not attend an event.

While this is harder to measure, we know our event series keeps the Cloudinary brand top of mind and deepens our relationship with customers. We document the positive feedback we receive from attendees and sales reps for internal use and marketing purposes.

Survivor Mode

Another challenge was creating an event strategy against a backdrop of so much uncertainty. I have seen industry colleagues invest resources in planning in-person events, only to have to rejigger in the final hour. I made the decision from the onset of the year to plan for virtual events, given our small team and resources. This allowed us to create more effective and engaging virtual events from the start and maximize our budget.

Nothing beats in-person events, and I am excited to be moving forward with these in 2022. But I plan to continue with digital and hybrid events, as well, for a number of reasons. When done right, they can be more memorable than in-person ones, and certainly more convenient. They also allow me to engage people across a wider geographic region (all of Europe for example or across the US), which leads to cost-savings and unique and widened interactions for our attendees.

Annie Yuzzi VP

Global corporate events and experiences, sumo logic, bethany roskin murphy, director of global events, drift, charlene kate ditch, founder, charlene kate events, gabrielle d., global events director, automation anywhere, gerilynn marburger, director, global events, hewlett packard enterprise, hollie ashby, senior manager, cxo and third party events, palo alto networks, lindsey cohen, director- event marketing, snyk, ceo & chief event strategist, liz king events, nicola kastner, vice president, global head of event strategy, sap, rachel russell, field marketing manager, even, samantha calle, associate director, xandr, margaret shaeffer, head of field marketing & events, linearb, traci depuy, head of global events, salesforce, dale rickert, global conference head of greentech festival, matthew lin, head of marketing, beetc, emilie watrob, head of event marketing, zs, katherine leong, director, corporate events, gainsight, sr. director, marketing technology (brand and events), salesforce, karim youssef, creative director, dpw, elizabeth thomas, head of global events, elastic, gerry schneider, vp events at wearedevelopers, director, global events at hewlett packard enterprise, mike kalyan, event and seminar marketing manager, shrm.

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Miscellaneous

How long is a keynote speech? everything you need to know.

Just as you're about to take the stage, you wonder, what's the ideal length for a keynote speech that will leave a lasting impact?

Key Takeaways

• Keynote speeches typically range from 30 to 60 minutes, but shorter speeches often have more impact.
• Tailor speech length based on audience demographics, with 30-45 minutes for corporate audiences and 20-30 minutes for diverse audiences.
• Topic expertise, event theme, and audience attention span influence speech duration, with skilled speakers aiming for 45-60 minute presentations.
• Effective keynote speeches respect the allotted time frame, prioritize key takeaways, and align with audience needs and wants.
• Crafting a compelling message, incorporating interactive elements, and evoking emotions are crucial for delivering a memorable and engaging keynote speech.

Understanding Keynote Speech Length

Ideal Duration for Different Audiences

Factors Influencing Keynote Speech Length

Topic Expertise

Event theme impact, crafting a compelling keynote message.

Define Your Core Message

• Personal stories that illustrate your point and make your message more relatable.
• Vivid examples that help your audience visualize and connect with your idea.
• Emotional connections that resonate with your audience's values and desires.

Identify Your Audience

Focus on key takeaways.

• Keep it concise : Avoid overwhelming your audience with too much information. Focus on the essential points that support your main message.
• Make it relatable : Use personal stories and examples to illustrate your points and make your message more relatable.
• Call to action : End your speech with a clear call to action, outlining the specific steps your audience can take to implement change.

Preparing for a Keynote Speech

Engaging Your Audience Effectively

• Share personal anecdotes : Share relatable stories that show your human side and help your audience connect with you on a deeper level.
• Use storytelling techniques : Craft a narrative that takes your audience on a journey, making them invested in the outcome.
• Make it interactive : Incorporate Q&A sessions or audience participation activities to break the ice and encourage engagement.

Incorporating Interactive Elements

Delivering a Memorable Keynote Speech

• Make it personal : Share your personal story, and your audience will relate to your message on a deeper level.
• Use storytelling techniques : Craft a narrative that resonates with your audience, and they'll be more likely to remember your message.
• Show, don't tell : Use visual aids, props, or demonstrations to illustrate your points, making your message more engaging and memorable.

Frequently Asked Questions

How long should a keynote speech be?, how do you structure a keynote speech?, how many words are in a keynote speech?, how long should a keynote speech be at a gala?, what length of keynote speech is most effective for inspiring an audience.

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James taylor net worth – the singer-songwriter's financial success.

Discover the astounding net worth of James Taylor and the secrets behind his financial success that keep fans intrigued and wanting more.

James Taylor's net worth is estimated at $80 million, showcasing his impressive financial success as a celebrated singer-songwriter . With over 100 million records sold globally, his music resonates deeply with fans. Taylor has won six Grammy Awards , further solidifying his standing in the industry. His wealth comes not only from record sales but also lucrative concert tours and savvy real estate investments. The timeless appeal of his heartfelt lyrics and powerful melodies guarantees his enduring popularity. If you're curious about his journey and upcoming projects, there's plenty more to explore about this iconic artist's life and contributions. Taylor’s impact on the music world is undeniable, and his influence continues to inspire new generations of musicians. Beyond his musical achievements, Taylor is also known for his philanthropy work, supporting various causes and organizations. As he continues to create and perform, fans eagerly anticipate his next release or tour, eager for the chance to celebrate with loved ones while enjoying his timeless music.

Background Information

James Taylor's childhood in North Carolina played a significant role in shaping his musical journey .

You can't overlook his impressive Grammy Award wins and the notable collaborations that marked his career.

Each of these points contributes to understanding his legacy and net worth.

Childhood in North Carolina

Born in Boston but raised in Chapel Hill , North Carolina, Taylor's childhood laid an essential foundation for his musical journey . Growing up in this tranquil rural environment, you can see how North Carolina shaped his music and songwriting style. He began taking cello lessons at a young age, but it was his discovery of the guitar in 1960 that truly ignited his passion for creating music.

By the age of 14, Taylor wrote his first song , marking the beginning of his artistic expression. He started performing in local coffeehouses around 1963, showcasing his talent and connecting with audiences.

However, his childhood wasn't without challenges. Taylor struggled with severe depression during his formative years, which ultimately led him to a psychiatric hospital in 1965. This difficult period had a profound influence on his songwriting, as Taylor channeled his experiences into his music.

The combination of his North Carolina upbringing and personal struggles provided a rich backdrop for the emotional depth found in his later work, establishing him as a key figure in the folk-rock genre .

Grammy Award Wins

With six Grammy Awards to his name, Taylor's impact on the music industry is undeniable. As a Grammy Award winner, James Taylor has consistently showcased his talent, beginning with his first win in 1971 for the beloved song 'You've Got a Friend.' This victory helped solidify his status as a prominent singer-songwriter .

His self-titled debut album laid the groundwork for a successful career, leading to incredible album sales, including his iconic ' Greatest Hits ' album, which has sold over 11 million copies in the U.S. alone.

Taylor's versatility shines through in his Grammy accolades, which include wins for Best Pop Male Vocal Performance and Best Pop Album. These awards reflect his ability to resonate with a diverse audience and adapt to changing musical landscapes.

With records sold worldwide, his influence extends beyond just awards. In 2000, he was inducted into the Rock and Roll Hall of Fame, further affirming his legacy in the music community.

James Taylor's Grammy wins not only highlight his artistry but also contribute notably to his financial success and enduring popularity.

Notable Collaborations and Performances

Collaborations and performances have played a considerable role in shaping Taylor's career, showcasing his artistic versatility and enduring appeal. Throughout the years, James Taylor has teamed up with various artists, most prominently Carole King . Their extensive touring and the acclaimed album ' Live at the Troubadour ' in 2010 exemplify the magic they create together.

Taylor's performances at high-profile events, such as the 2009 inauguration of President Barack Obama, underline his strong connection to American culture and the music industry. His ability to cover songs like 'How Sweet It Is (To Be Loved by You)' and 'Handy Man' has further cemented his reputation as a versatile artist .

Additionally, Taylor's collaborations with orchestras, including the Boston Pops , highlight his skill in blending folk music with orchestral arrangements, making his performances unique. Moreover, his work with other prominent musicians, such as Linda Ronstadt and Yo-Yo Ma, has expanded his reach and solidified his status as a respected figure in the music industry.

All these collaborations and performances contribute greatly to Taylor's legacy and financial success .

Current Updates or Main Focus

You might be excited to hear about James Taylor's recent announcement of a new album , which marks a fresh change into Americana music.

Alongside this musical shift, he's also launched a new charity initiative aimed at supporting aspiring musicians.

These updates not only highlight his evolving artistry but also his commitment to giving back.

New Album Release Announcement

James Taylor's upcoming album , his first in several years, is set to release in early 2024 and promises a blend of original tracks and reimagined classics . With his signature folk-rock sound, this new album release is generating significant excitement among fans and critics alike. Taylor has already teased listeners with a lead single that's received positive feedback, hinting at the quality of the new music to come.

This album marks a significant milestone in Taylor's storied career, reinforcing his status as one of the best-selling musicians in history. To complement the album, he's planning a nationwide tour to promote it, ensuring fans can experience his music live. Given Taylor's enduring popularity and the buzz surrounding this project, tickets for the tour are expected to sell out quickly .

This new endeavor isn't just a creative venture but also a strategic move that could contribute to his financial success. As Taylor continues to evolve as an artist, fans can look forward to an invigorating mix of nostalgia and innovation in his latest work.

Transition to Americana Music

Embracing his deep roots in American folk traditions , Taylor's change to Americana music showcases a distinct sound that resonates with a diverse audience. You can see how this transformation has evolved through his albums since the late 1990s, including 'Hourglass' and 'October Road,' which highlight a more introspective and storytelling approach .

James Taylor's 2015 album, ' Before This World ,' marked a significant milestone, debuting at No. 1 on the Billboard 200 chart. This achievement not only reflects his financial success but also solidifies his connection to the Americana genre. The lyrical themes in his music often explore personal and societal narratives, aligning perfectly with the genre's emphasis on emotional authenticity and storytelling.

Collaborations with contemporary Americana artists have further enriched his sound and helped maintain his relevance in an ever-evolving music landscape. These partnerships appeal to both new listeners and long-time fans alike, showcasing how Taylor's artistry continues to flourish within the Americana genre.

His journey illustrates that embracing one's roots can lead to profound creative and financial success in today's music industry.

New Charity Initiative Launch

A new charity initiative has been launched to support mental health awareness and treatment , reflecting James Taylor's personal experiences with depression. This initiative aims to provide essential funding for mental health programs and resources, specifically targeting underserved communities that often lack support.

Taylor has teamed up with various organizations to enhance the initiative's impact and raise awareness around mental health issues. As a part of this effort, he's releasing a new single , with a portion of the proceeds directed toward the charity. This not only helps fund critical programs but also emphasizes the importance of mental health advocacy .

James encourages his fans to get involved by making donations and participating in upcoming fundraising events . By rallying together, you can help amplify the message and resources needed for mental health support. His commitment to this cause highlights the significance of mental health awareness and the need for accessible treatment options.

With your support, this charity initiative can make a substantial difference in countless lives, ensuring that everyone has access to the mental health resources they deserve. Join in to help spread the word and foster a more understanding community .

Detailed Analysis

Now, let's break down some key points about James Taylor's impact beyond his financial success.

You'll see how his recent charity concerts not only boost his reputation but also reflect his musical influences that shaped his career.

Understanding these elements gives you a fuller picture of what contributes to his net worth.

Recent Charity Concert Highlights

While many artists focus solely on their music, James Taylor consistently leverages his performances to champion significant causes through recent charity concerts .

He's actively engaged in philanthropic endeavors , using his platform to raise awareness and funds for critical issues. For instance, his participation in the ' Concert for America ' series helped support civil rights and social justice organizations, showcasing his commitment to these essential causes.

In 2020, Taylor held a virtual concert to benefit COVID-19 relief efforts , demonstrating his responsiveness to the challenges faced by many during the pandemic. This event not only provided financial aid but also uplifted spirits, highlighting the importance of community engagement in tough times.

Additionally, Taylor's involvement in the ' All for the Hall ' concert series supports the Country Music Hall of Fame and Museum, further illustrating his dedication to charitable work. His concerts often generate significant funds for local charities , creating a positive impact in the communities he performs in.

Charity Work Enhancing Reputation

James Taylor's commitment to charity not only amplifies his impact on pressing social issues but also greatly enhances his reputation as a compassionate and socially conscious artist. His philanthropic efforts, particularly in mental health advocacy , resonate deeply with fans and the broader community.

Having faced his own struggles with depression and hospitalization , Taylor's involvement with organizations like McLean Hospital demonstrates his dedication to raising awareness and providing support for mental health initiatives.

Participating in benefit concerts , such as ' A Concert for Hope ,' he effectively utilizes his platform to advocate for social change. These events not only raise funds but also promote awareness around mental health issues, showing that he genuinely cares.

Beyond mental health, Taylor addresses environmental causes, supporting groups like the Natural Resources Defense Council , which underscores his commitment to preserving the planet .

Through his charity work, Taylor cultivates a reputation that goes beyond that of a traditional musician. He's seen as an artist who leverages his influence for good, inspiring others to engage with important social issues.

This multifaceted approach to philanthropy solidifies his legacy as not just a singer, but a true champion for change .

Musical Influences Shaped His Career

How did the tranquil environment of Chapel Hill, North Carolina, shape the musical journey of this iconic singer-songwriter ? For James Taylor, this serene setting fostered a profound connection to folk and acoustic music , which became the foundation of his career. Early exposure to classical music through cello lessons and his mother's opera aspirations greatly influenced his musical sensibilities.

During his formative years on Martha's Vineyard, collaborations with fellow musicians helped him hone his songwriting and performance skills . This creative environment led to the formation of his band, Flying Machine, solidifying his place in the music scene.

Taylor's mental health struggles and addiction in the 1960s deeply impacted his songwriting. Tracks like “Fire and Rain” poignantly reflect his personal experiences , resonating with many listeners. The diverse musical styles he embraced, including folk, blues, and pop, contributed to his unique sound, which captivated audiences and propelled his success as a singer-songwriter.

Through these musical influences, James Taylor not only crafted his artistic identity but also transformed his challenges into heartfelt music that continues to inspire generations.

Public Reaction or Expert Opinions

As you explore the public's reaction to James Taylor's latest album, you'll notice trending conversations on Twitter that highlight his enduring impact.

Album reviews often praise his lyrical depth and soothing melodies, showcasing expert opinions that reinforce his legendary status .

It's fascinating to see how both fans and industry professionals continue to celebrate his contributions to music.

Twitter Trends During Album Release

During album releases , fans enthusiastically take to Twitter , sharing their excitement and insights on James Taylor's latest music, creating a vibrant buzz around his work. You'll notice how fans flood the platform with their favorite tracks, especially during significant launches like 'Before This World' in 2015. The emotional storytelling in Taylor's lyrics resonates deeply, prompting many to tweet memorable quotes from classics like 'Fire and Rain.'

Expert opinions often highlight Taylor's lasting influence within the singer-songwriter genre, commending his ability to connect through relatable themes. You can see this reflected in the trending hashtags , such as #JamesTaylor and #NewAlbum, which facilitate discussions and allow fans to share their thoughts on his new material.

Additionally, Taylor's collaborations with various artists often spark conversations on Twitter, showcasing his enduring relevance in the music industry . As a fan, engaging in these discussions not only enhances your appreciation of his work but also connects you with a community that shares your passion for his music.

Album Review Highlights

Following the excitement on Twitter during album releases, fans and critics alike have provided insightful reactions to James Taylor 's latest works, highlighting his continued relevance in the music scene.

His iconic album, *Sweet Baby James *, remains a touchstone, with its emotional depth resonating strongly with listeners. Critics often reference how this album, which sold over 3 million copies, set the stage for his future success.

Taylor's ability to craft songs with profound emotional resonance is evident in his Grammy Award-winning single , ' You've Got a Friend ,' from *Mud Slide Slim and the Blue Horizon*. This track, alongside his biggest hit singles, showcases how he effortlessly blends folk and pop influences while connecting with audiences on a personal level.

His *Greatest Hits * album, certified Diamond for selling 11 million copies, is a reflection of his lasting impact on the music industry. Album review highlights consistently celebrate his storytelling prowess and the authenticity of his performances, solidifying his position as a pivotal figure in American music.

With each release, Taylor continues to enchant fans and critics, proving his artistry is as crucial today as it was decades ago.

Industry Experts Weigh In

Industry experts agree that James Taylor's enduring popularity stems from his unique ability to connect with audiences through heartfelt lyrics and powerful melodies .

His estimated net worth of $80 million is a reflection of his financial success as a five-time Grammy Award-winning artist. With over 100 million records sold globally, Taylor's consistent album sales have solidified his position as one of the best-selling musicians of all time.

Experts also highlight the impact of lucrative concert tours and significant royalties from his timeless hits, such as “You've Got a Friend” and “Fire and Rain.” These revenue streams contribute substantially to his wealth.

In addition, Taylor's savvy real estate investments , including a 145-acre estate on Martha's Vineyard valued at $10-$20 million, showcase his financial acumen.

Analysts note that Taylor's ability to maintain popularity over five decades, combined with his philanthropic efforts , enhances his marketability and earning potential.

In comparison to other influential artists, Taylor ranks alongside Carly Simon, each with an estimated net worth of $80 million, while Joni Mitchell leads with $150 million. This enduring legacy underscores the lasting impact of James Taylor in the music industry.

Broader Implications

When you think about James Taylor's impact , it's clear he shaped the singer-songwriter genre in ways that still resonate today.

His upcoming documentary promises to shed light on his life and career, offering insights into his cultural influence on songwriting.

Understanding these aspects not only highlights his legacy but also underscores the broader significance of his work in music history.

Impact on Singer-Songwriter Genre

James Taylor's profound influence on the singer-songwriter genre reshaped the musical landscape, inspiring a generation of artists to explore personal storytelling through their music.

His breakthrough album, *Sweet Baby James *, released in 1970, played a pivotal role in popularizing the soft rock style that became synonymous with the singer-songwriter movement. Taylor's introspective lyricism and soothing melodies set a standard that many aspiring musicians sought to emulate.

The Grammy-winning single 'You've Got a Friend' not only showcased his talent but also established a template for emotional and relatable songwriting .

With over 100 million records sold globally, Taylor's commercial success proved that the singer-songwriter format could thrive in the music industry, prompting record labels to invest in similar artists.

His induction into the Rock and Roll Hall of Fame in 2000 further cements his legacy, highlighting the lasting impact he'd on the genre.

Upcoming Documentary on His Life

An upcoming documentary on the legendary musician promises to explore the complexities of his life, revealing both his triumphs and struggles in an engaging narrative that resonates with fans and newcomers alike. This film investigates deep into James Taylor's journey, addressing his battles with addiction and mental health while celebrating his musical achievements.

As a Grammy-winning artist , Taylor's impact on the music industry is undeniable. With over 100 million album sales worldwide , he's not just a musician; he's a cultural icon. The documentary will highlight key milestones in his career, showcasing how his songs have influenced generations.

What makes this film particularly compelling is its intimate look at Taylor's relationships . Through interviews with family members, collaborators, and fellow musicians, you'll gain personal insights into his creative process and the dynamics that shaped his legacy.

Cultural Influence on Songwriting

Throughout his career, Taylor's deeply personal songwriting hasn't only resonated with listeners but also shaped the landscape of contemporary American music. His songs, like 'Fire and Rain' and 'You've Got a Friend,' showcase emotional authenticity that speaks to universal experiences. You can see how his struggles with depression and addiction have influenced his lyrics, allowing listeners to connect on a profound level.

James Taylor's ability to weave cultural themes into his music has paved the way for countless musicians. By blending folk, blues , and pop styles, he established a template for singer-songwriters that emphasizes storytelling and emotional depth . His collaboration on 'You've Got a Friend' with Carole King exemplifies the spirit of the music industry, intertwining their legacies and showcasing the power of friendship and support.

As you explore Taylor's body of work, you can appreciate how his influence extends beyond his own career. He's inspired artists like Carole King and Joni Mitchell, demonstrating the lasting impact of his songwriting. Taylor's exploration of relationships and human connection continues to reflect broader societal sentiments, contributing to his enduring relevance in the music landscape.

How Much Money Does James Taylor Make?

You'll find that James Taylor makes significant money from concert tours, album sales, and royalties. His performances can net over $1 million each, while his albums have sold more than 100 million copies worldwide.

Did James Taylor Serve in Vietnam?

No, James Taylor didn't serve in Vietnam. He was exempted from the draft due to mental health issues and a history of depression, which greatly influenced his life and music throughout the years.

What Does James Taylor's Daughter Do?

Sally Taylor, James Taylor's daughter, creates music and visual art, co-founding 'Sally Taylor's Music' to promote community engagement. She's passionate about her artistic identity and actively supports mental health awareness through her philanthropic efforts.

Did James Taylor Serve in the Military?

No, James Taylor didn't serve in the military. He was classified as 4-F during the Vietnam War due to mental health struggles, which influenced his music and shaped his advocacy for mental health awareness.

To sum up, James Taylor's financial success reflects not just his musical talent but also his ability to connect with audiences over decades.

As you explore his journey, you can see how his authenticity and passion resonate deeply with fans.

This connection not only boosts his net worth but also solidifies his legacy in the music industry.

Ultimately, Taylor's story inspires aspiring artists to chase their dreams while reminding us of the value of heartfelt songwriting .

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Director Rachel Rossi Delivers Keynote Remarks at the Georgia Legal Services Program Pro Bono Conference

Savannah , GA United States

Remarks as Prepared for Delivery

Thank you very much for that generous introduction, Executive Director Coppedge. I’m especially grateful that you are here. With your strong access to justice roots, including as a long serving former Assistant U.S. Attorney for the Northern District of Georgia, I know that your commitment to public service runs deep. I am inspired by your dedication and leadership to public service and pro bono legal assistance in Georgia.

Also, a big thank you to Heidi Behnke for all your work to make it possible for us to attend today. And to all those who convened and planned this conference.

It is an honor to be here at the Georgia Legal Services Pro Bono Conference. Your positive energy and enthusiasm on access to justice issues is palpable and infectious, in a good way.

I am truly delighted to join all of you to shine a light on the terrific access to justice work being done in the state of Georgia. You are leading innovative civil legal aid models and pro bono volunteer opportunities, including through the Georgia Legal Services Program and the many of the other organizations and leaders present here today.

As you may know, the Office for Access to Justice (ATJ) is a standalone office within the Justice Department with a mission to ensure access to the promises and protections of our civil and criminal legal systems for all communities. We work to break down barriers to the department’s founding principle and enduring promise: equal justice under law.

We believe that justice belongs to everyone. If you cannot access it because of how much money you have, who you are where you live or what language you speak – we simply cannot call it justice.

In pursuit of this ideal, our office is:

• Dismantling economic barriers. As one example, we recently issued a report highlighting common and innovative approaches taken by state and local jurisdictions nationwide, that are reducing criminal and civil fines and fees, particularly for youth and low-income individuals.
• We’re disrupting language access barriers. We house the department-wide Language Access Coordinator, who chairs the department’s Language Access Working Group, and leads our Language Access Program. Last year, we led efforts to modernize the department’s Language Access Plan for the first time in over a decade.
• We are working to shine a light on the access to justice needs of the nearly 26 million Americans with disabilities, including through the release of our latest resource, “Access to Justice is Disability Access.”
• And, knowing that many of our challenges are shared, we actively exchange best practices and share goals and lessons with stakeholders across the federal government and around the globe.

This includes directing and staffing the work of the White House Legal Aid Interagency Roundtable, or LAIR, a collaboration of 28 federal agencies co-chaired by the Attorney General and White House Counsel. This past April, ATJ launched a new LAIR resource, a hub for access to funding opportunities across federal agencies that can support legal assistance.

This also includes our global collaboration, to assist with U.S. efforts to implement United Nations (UN) Sustainable Development Goal 16, to provide access to justice for all, and to serve as the US expert on access to justice. As just one example, we recently participated in negotiations in Vienna that led to the passage of the first ever UN resolution on equal access to justice.

We’re also looking inward at our own agency, where we are dismantling barriers to accessing the Department of Justice. We recently launched a new department initiative, Access DOJ, a department-wide initiative led by ATJ, that uses human-centered design principles to make the department’s services more accessible, effective and efficient.

And of course, we are promoting access to counsel and legal help:

• Including by piloting the provision of civil legal assistance empowerment workshops for people incarcerated in federal Bureau of Prisons facilities, and by implementing the first-ever medical-legal partnership in a prison facility in the United States. Through this partnership, a team of law and medical professionals will help apply for access to Social Security disability relief for those who qualify, with the goal of promoting successful reentry.
• And we are supporting public defense, through steps like our first-of its kind review of access to counsel in federal pretrial detention facilities, and our Public Defense Resource Hub, a one-stop destination of resources and materials to support public defenders.

Of course, one of our critical efforts to support access to counsel and close the justice gap is through our leadership of the Federal Government Pro Bono Program.

Our current Attorney General, Merrick Garland, was a driving force behind the initial establishment of the formalized program when he worked for then-Attorney General Janet Reno. The Justice Department believes strongly in the importance of pro bono work as a tool in closing the justice gap, which keeps too many Americans from getting needed legal help, supports federal government attorneys engaging in pro bono activity.

Indeed, the Federal Government Pro Bono Program offers an opportunity to mobilize a massive number of lawyers in our country — federal government attorneys and staff — to help bridge the access to justice gap.

And today, ATJ is thrilled to be prioritizing expanding the Federal Government Pro Bono Program’s resources, staff and reach.

Led by my colleague Laura Klein, who has been the Justice Department’s Pro Bono Program Manager for over 20 years, the Federal Government Pro Bono Program has grown from 23 federal agencies in Washington D.C. to over 50 agencies with branches in eight additional cities. During this time, the program has been recognized nationally by the American Bar Association (ABA), Legal Services Corporation, Equal Justice Conference and by legal services organizations around the country that have connected with and benefited from federal government volunteers through this program.

I am particularly proud of the Federal Government Pro Bono Program’s significant work and partnership with you here in Georgia. Last September, we launched the newest branch of the Federal Government Pro Bono Program in Atlanta, with the support and presence of U.S. Attorney Ryan Buchanan for the Northern District of Georgia and the involvement of Georgia Legal Services Program (GSLP), Atlanta Legal Aid, Atlanta Volunteer Lawyers Foundation and other Georgia legal aid partners. We now have an active Atlanta area Federal Government Pro Bono Committee and feature a detailed Pro Bono Volunteer Guide for Georgia Federal employees on our Office for Access to Justice website, which highlights an amazing array of volunteer pro bono opportunities with your organizations.

And just this past April, the Atlanta Federal Government Pro Bono Committee hosted an event for Federal employees called “Lift Up Pro Bono Atlanta — In Federal Leadership” — which featured a diverse panel of federal leaders from across five different agencies, who all spoke powerfully about the value of pro bono in their offices, the importance of their agency's pro bono policies, and the example set by their staff in doing pro bono work with your organizations.

Next month during the annual Federal Government Pro Bono Week, we will offer programming to train our attorneys, to encourage their involvement and to celebrate their pro bono accomplishments.

That week will also feature not one, but two pro bono legal clinics in Georgia. One will be the Atlanta Volunteer Lawyers Foundation’s virtual Saturday Lawyer Program and the second will be an in-person clinic in Henry County with GLSP, on consecutive Saturdays. This will be part of a national effort. Our Program will be recruiting volunteers for more than 10 pro bono clinics nationwide during Pro Bono week.

We will also feature ABA Free Legal Answers during pro bono week, educating our attorneys about virtual volunteering and facilitating their use of the program, which we know helps people in Georgia to get legal advice when they can’t find a local pro bono attorney.

As I think about all of this work and collaboration, what I love most about my job, and I know it’s a passion many of us share — is that we get to focus on the communities that are too often left behind. Those who are not at the table. Those who slip through the cracks, who are underserved and marginalized and who far too often experience insurmountable barriers to accessing justice.

And to do so effectively, we have to know the broad and diverse communities that we serve. We have to regularly engage with the community, and better understand where the greatest barriers lie, and who we are not reaching. We have to utilize people-centered strategies in all the work that we do.

Here in Georgia, it’s inspirational to see you take this charge to heart. You’re crafting programs and access to justice solutions specific to the issues faced by diverse communities across the state.

As one example, we’ve learned about GLSP’s work to address the intersection of poverty and crime through work on domestic violence and human trafficking, including your recently launched pilot project to engage private attorneys to provide divorces to survivors of family violence, securing representation for 43 clients.

We know that access to justice barriers can be particularly harmful when safety from violence is at stake. This month, we celebrate the anniversary of the Pro Bono Work to Empower and Represent Act, known as the POWER Act.

The POWER Act was established to engage federal district court judges in promoting pro bono legal services as a critical way to empower survivors of domestic violence. It requires federal courts for each judicial district to annually lead at least one public event, in partnership with a state, local, tribal or territorial domestic violence service provider or coalition and a state or local volunteer lawyer project, promoting pro bono legal services as a critical way in which to empower survivors of domestic violence, dating violence, sexual assault and stalking and to engage citizens in assisting those survivors.

Civil legal representation is often critical to survivors of domestic violence. Cascading legal needs go beyond the immediate need for a protective order or services related to the violence or abuse. They can include issues related to housing, family, child welfare, healthcare, education, consumer debt or the ability to maintain a stable income.

I know this is not new information for many of you as you work every day to improve the lives of survivors through the vital legal representation you provide.

We’ve also heard about your work to serve the communities with no lawyers, the “legal deserts” across this state. Having seven counties with no lawyers and an additional 58 counties with 10 or fewer lawyers — and with 70% of Georgia’s lawyers located in Atlanta, and 70% of the state’s poor outside Atlanta — we join you in recognizing the severity of this crisis and the need for innovative solutions.

When attorneys and resources are clustered in only a few cities, many parts of the state are difficult to serve. Closing the access to justice gaps in these legal deserts is a priority for ATJ and we are currently developing strategies to help address it.

We know that rural America is not a monolith. The experiences of a rural agricultural community in Georgia differ considerably from those of a remote Alaska Native Village. The lack of a single definition of rurality also complicates analysis of rural access to justice at a national level.

Yet the available data show how rural communities across the country face common disparities that contribute to a growing access to justice crisis.

When compared with their urban counterparts, rural Americans are more likely to have household incomes below the federal poverty line. 

And 40% of U.S. counties have fewer than one lawyer per 1,000 residents, compared with 14 per 1,000 in New York City and 40 per 1,000 in the District of Columbia.

Rural low-income Americans do not receive any or enough legal help for 94% of substantial civil legal problems.

Simply put, access to justice barriers are often exacerbated for rural Americans, and these unique and complex hurdles are too often ignored. But justice should not depend on geography.

The mission of ATJ is to ensure that the promises and protections of our civil and criminal legal systems are available to all communities — this includes rural America. Realizing this mission requires more than improving access to court proceedings. It means ensuring fair access to the wide range of benefits and protections provided for by law, especially for rural communities who have historically been underserved.

We are working to make headway on these goals in rural areas by developing community centered solutions, supporting innovative delivery methods for legal services, creating new approaches to recruit and retain rural attorneys and leveraging technology responsibly.

We’ve prioritized engagement to inform our work. In the past year, my staff and I visited law schools in six different states, including Georgia, to promote public defense and related careers, with a particular focus on rural and Tribal jurisdictions.

We heard from students, faculty and practitioners about the barriers to practice in rural areas, and about innovative programs that jurisdictions are implementing to ensure continued availability of lawyers and legal assistance.

On one stop, ATJ visited Maine, where a new state indigent defense office has created a Rural Defense Unit, a corps of state-employed attorneys who travel around rural counties to provide public defender services.

In other states, like South Dakota, the state courts, bar and legislature have worked together to create financial incentive programs to encourage newly graduated attorneys to begin their legal careers in rural areas of the state. We also met with scholars and policymakers around the country who are seeking to address the crisis.

We’ve visited access to justice commissions in Tennessee and Texas, learning about their innovative efforts to reach legal deserts across the states.

Earlier this year, we published a resource that summarizes the unique access to justice challenges that rural communities face and that promotes effective strategies and solutions.

As another example, we are leveraging technology to increase the reach of legal assistance is through the Pro Bono Program’s new DOJ Pro Bono Portal on Paladin.

In October 2023, ATJ launched the portal to modernize the Pro Bono Program and enable Justice Department attorneys to find pro bono opportunities statewide.

As many of you may know, the portal is an innovative tool which provides quick and simple access to pro bono opportunities with the click of a mouse. Every Justice Department attorney in Georgia has a personal account and gets weekly emails announcing the pro bono opportunities that you have posted. Our attorneys in Atlanta can see opportunities in any part of the state where you have clients who need help, and they can sign up to volunteer remotely.

The portal encourages pro bono engagement regardless of geography, and makes it easier for department attorneys to volunteer for those who may have previously been out of range.

We see and appreciate the excellent postings your organizations have placed on the portal. Launching the portal has changed how the Pro Bono Program is expanding: from a branch-by-branch approach to a nationwide strategy. To date, over 1,200 Justice Department attorneys in 14 states have logged in to their Paladin DOJ Pro Bono Portal accounts to find pro bono opportunities and events.

As I close, I want to again commend the leaders in this room for your commitment to closing the justice gap. Your theme for this conference is timely – “playing to our strengths, bringing together diverse perspectives and roles to up your pro bono game.”

It reflects how not one of us, and not one tool alone will close the justice gap. But together, with all of our diverse strengths, tools, voices and areas of influence, justice for all is possible.

This includes continuing to support traditional tools, including civil legal aid and pro bono work — which are essential elements to this effort. We have to dedicate resources to these programs, and to continue to ensure we are innovating and modernizing their reach.

But it also requires us all to think creatively about innovative and new strategies. It requires us to better engage with the communities we serve, to understand where the greatest need exists and to tailor our strategies to be responsive.

This is what you’re demonstrating here in Savannah, with programs focused on housing, public benefits, probate and senior law issues, but also specifically taking action to address unique and critical areas of need for the community in Georgia – addressing legal deserts, domestic violence, human trafficking victims and taking efforts to assist citizens preparing for reentry after serving time in prison.

And fitting with this theme, I challenge you all, as I challenge myself, to never stop thinking creatively and strategically about what justice should look like. To never give up on that ideal, and to continuously re-visit our strategies. To continue to bring new voices to the table, and to develop new partnerships that can help us develop new solutions.

As a young public defender, I had a client who taught me this lesson in a way I have never forgotten.

He was houseless, had mental health issues and consistently racked up new misdemeanor charges for sleeping on the sidewalk. He always came back to court, with his shopping bag full of citations, dutifully, for each arraignment.

But when I told this client that the system afforded him two options — he could plead guilty or we could fight his cases at trial, he told me he chose neither. He came back to court each time, and each time I presented him with the only two options under the legal system as it operated. And he just continued to say no — neither of those options was justice.

He knew that a system that would force him to obtain a criminal conviction for being not having a home and a bed was not justice. And he knew that spending weeks in back-to-back trials was simply not justice either. He refused to accept the system as it was, and he stood firm in his vision of what justice should look like.

I ended up crafting significant mitigation and pushing for months. Eventually — once I had tired everyone in that courtroom out — all his citations were dismissed.

That client taught me an invaluable lesson about the mission of justice that I have carried with me throughout my career. I wasn’t wrong — what I presented as the only options, were the only options. And as many of us in this room know very well, the result is not always a victory like we had in his case.

But that client reminded me that this pursuit often requires us to reimagine our systems, use all of the tools at our disposable and to push for visions that others may not yet see as possible. To never accept the status quo, and to never give up on the ideals of equal access to justice for all.

So, again, thank you for being here today and being a part of this work. And for having the audacity to continue to believe in access to justice for all.

As you continue in this difficult mission and this awesome responsibility, please know that ATJ stands shoulder to shoulder with you as a partner and ally.

Together, we can close the justice gap.

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