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30 Inspiring Examples of the Best Pitch Decks + Templates

Renderforest Staff

02 Sep 2023

13 min read  

2022 unfolded new rules for startups who chase raising investments.

Global stats showed us VC time spent reviewing pitch decks dropped by 24% compared to 2021 . Converted to minutes – investors are ready to spend less than 3 minutes ( 2:42, on average ) on your submitted pitch deck samples now.

We can almost hear the faint echo of Scooby-Doo’s “ Ruh Roh! ” from the startup scene.

But worry not. Renderforest knows the reliable formula for creating a winning pitch deck – even if you have only 2:42 minutes to present the whole thing.

In this thorough guide, we’ve collected everything you need to nail that pitch deck – from the ABCs to the actual examples of winning decks and templates .

We cover…

• the best pitch decks of all time and their recipe for success, 
• unbreakable rules for creating the best investor pitch decks,
• stellar pitch deck templates from Renderforest that make deck creation easy as pie. 

Keep scrolling down for more!

Anatomy of an Effective Pitch Deck for Startups

Investor and serial entrepreneur Alejandro Cremades claims around 10 slides are enough for a winning investor pitch deck . Among these, the three most crucial slides that investors usually pay attention to are Financials, Team, and Competition – the core aspects that help them understand your startup’s potential for success.

This can be considered the raw ingredients of a successful pitch deck. However, your recipe might have different proportions and additives depending on the round of financing you’re raising, the sector you’re pitching in, the size of your business, and the current market trends.

Here’s how you should approach the process to find out what to include in the deck to match your specific needs.

Understanding the Purpose

Switch off your marketing hat and put on the investor one. Ask yourself: “ What’s in it for them? “, “ Would I be impressed with this idea as an investor? “

If you feel your initial pitch deck structure can leave investors on the fence, and if the hook is not strong enough, it’s time to rework the structure and add more relevant details that will make them feel invested.

There’s a formula that works in 99.9% of cases. It’s called being concise, relevant, and clear .

You should cut to the chase and transfer the most important information with a few words.

• What’s the problem your startup is trying to solve? ( Think twice, triple, or more to be absolutely confident the problem touches a wider audience )
• How is your startup going to solve this problem? ( Ensure it’s not a “We think that’s going to work” type of solution but rather a “This is how we are going to do it” approach )
• Spice up your declarative statements with numbers . ( Nothing personal, but if numbers don’t back up your statements – your statements won’t back you up )

To recapitulate, find that hook, that point that will make investors believe in the potential of your startup and the necessity of your product. Then formulate it in the clearest way possible.

Here’s how AirBnB once did it .

Structuring Your Pitch Deck

As said before, the best pitch decks rotate around 10 slides. Usually, the must-haves include the following.

• Introduction
• Problem and solution (can be merged or separate)
• Numbers, Figures, Statistics
• Competitive Analysis
• Market Analysis
• Financial Projections
• Team Profile
• Conclusion/Thank You Page/Contact

Structure your pitch deck now

The business world considers these to be the key elements for a successful pitch deck, as by including them all, you cover the entire story of your startup. So, while you can modify your brand deck structure according to your needs, take advantage of everything crucial.

On top of that, feel free to restructure your order of slides if it helps you to make a better flow. 

For example, if you’re raising money for a product already on the market, it might be better to start with your product and team info instead of the problem. On the contrary, if you’re pre-launch, it is better to start with the problem and focus on your product afterward, as investors need to understand why your solution is necessary and how you will solve the problem before they even learn what the solution is.

Design Principles and Best Practices

Because human brains are wired to process visuals faster than text, visuals are considered to be 50 times more memorable than textual content . So, your key figures and core messaging should be presented as infographics, charts, diagrams, and illustrations to capture the necessary attention.

We won’t go into much detail about styling pitch deck visuals here, as you already have a huge library of pitch deck templates by Renderforest already designed according to the best practices of corporate design.

Instead, here are some tips on which colors and fonts work best based on the most effective pitch deck examples.

White, gray, and blue are considered to be one of the most suitable color palettes for corporate-style presentations . Best pitch decks use these colors as a background and accentuate the key points with bright or dark accents, as these neutral tones are associated in human brains with reliability, trust, intelligence, balance and other positive features.

Scientists have found the highest correlation between Times New Roman and Helvetica fonts and the formal, legible perception of the text . And the font psychology says Sans Serif fonts such as Square, Humanist, Grotesque, Geometric and similar are very suitable for modern devices . These fonts associate with clean-looking, clear, and efficient content. Meanwhile, San Serif fonts’ letters require less space and are better displayed on desktop and mobile screens.

These rules are not set in stone, but the best pitch decks follow them, so it’s recommended to keep them in mind.

Find Your Ready-to-Use Pitch Deck Template Below!

If you’re sitting in front of an empty slide trying to figure out how to structure your pitch deck, we suggest you close it and try a more efficient way.

Renderforest offers you a wide range of corporate-style pitch deck templates for any sector and purpose. If you can harness the power of pre-designed templates inspired by the best pitch decks, why not try?

Our introduction to the startup pitch deck article can help you to understand how Renderforest can assist you in creating a successful presentation tailored for a specific investor or accelerator.

You can also review other helpful resources like our Startup Pitch Deck Intro or another Pitch Deck Introduction .

Meanwhile, we share the ready-to-use templates below to create the best startup pitch decks with zero design or coding knowledge.

Just choose the template you like , customize it , and export it in one click from Renderfores t to use it for any purpose.

Best Startup Pitch Decks

Here’s a classic version of the startup pitch template with a minimalistic design with a white background and turquoise-green accent. This pitch deck pack features 24 scenes you can filter to collect the needed slides.

The font color is dark blue – the ideal color for presentation titles and subtitles, as it is associated with intelligence and trust. Scenes include minimum visuals, yet the arrangement of elements and the font choice is completely eye-catching, leaving you enough space to focus on the content.

There are all standard pages that the best agency pitch decks are expected to have – competitor analysis, team, user feedback, service popularity with numbers, etc. So, this could be a great choice if you need to create a comprehensive yet classic and minimalistic presentation. You will have no shortage of slides to present your entire story. Meanwhile, slides are not visually heavy, so you can be sure the audience won’t get overwhelmed with information.

A minimalistic cover with dark blue background features the project title and a short description. If your company is established and has already made some noise, you can add the company logo here. If you need to showcase anything more, you can upload it on the cover – the overall formal impression will remain intact.

Corporate Pitch Deck

If you need a more customizable pitch deck template that gives you more creative opportunities, this is your best choice. This pitch deck corporate presentation includes 235 scenes ( no typo, the number is real ) for companies with a lot to share or those needing a huge pool of design ideas to mix elements until they come up with the best look.

This pitch template is more dynamic in terms of colors – white background, green and purple accents – a combination that works perfectly for creative industries. This color blend catches the eye and adds some playfulness to the formal corporate look.

The pack includes different styles of pitch deck examples to choose from. There are text-heavy slides, image-heavy pages, and more balanced, minimalistic designs that leave space to relax the eyes of the viewers.

As the best pitch decks are about the right balance between text and visuals, you’ll have plenty of choices here to create the perfect look for your presentation.

The cover is very minimalistic – plain white background and the company title. This simplicity can make an even bigger statement about your startup.

Professional Pitch Deck

Need a more pastel-colored, creative investor pitch deck that features soft colors and is not afraid to have many team members’ photos? This professional pitch deck includes 120 scenes with a light pink and blue pastel color palette that works great for creative industries and startups.

Thanks to a milder design, this pitch deck template is attractive to the audience but still keeps the professionalism and trustworthiness of a corporate presentation. However, though the common rules of formal approach are kept, these brand decks will better suit companies in creative industries or services closer to consumer psychology.

Why? Because pink usually speaks about playfulness, nurturing, and romantic feelings, and these are hardly the feelings you want to evoke if your startup, let’s say, is in the AI industry. However, if you are in the fashion industry, for example, this pitch presentation will work perfectly!

120 scenes are more than enough to collect your desired pitch deck structure. And with the cover design options focusing on the startup’s team photos, you can emphasize the human side of the business and build trust among potential investors.

Business Plan Pitch Deck

Closing the list of the best investor pitch decks from Renderforest with a business plan with a deck pack that features a gradient purple and peach color palette that softens the visual impression. That’s a basic pitch template – consisting of only 17 scenes and containing only the very necessary slides, such as vision, mission, goals, business plan, and questions.

Who can this brand deck be most useful for? It’s a great choice for those who don’t have so much content to share yet need a full-fledged presentation. Short but informative, this business plan is best used for sharing an idea with potential investors at the early stages of the product.

A potential drawback is the lack of slides with rich figures and data, as other pitch deck samples of this list have. However, if you’re still in the early stages of your project and still need to get all the data to share, this template can be your best choice.

Get Inspired with Real-World Examples of The Best Pitch Decks

What about delving deeper into the world of the best pitch decks? 

We invite you to join us on the exhilarating journey of reviewing the most successful pitch decks! Our editorial team cherrypicked the most inspiring presentations of the worldly known companies ( once startups like yours that managed to make a real success story ) and learned how the best agency pitch decks are made.

Take this opportunity to observe, get inspired, and apply the knowledge to your business!

1. Facebook

Back in 2004, when Facebook was not what it is today, the company owners had a crystal-clear understanding of their potential customers. Who are they? What’s their purchase power, and which part of their budget is reserved for the service? All these questions were answered in their pitch deck in great detail, awakening trust in the company’s success.

Additionally, Facebook had a clear action plan of what they were going to do and how. That’s one of the best pitch decks for a reason – it ensures the investors that their money isn’t going to be lost on a project without an action plan.

• Even if and especially if your startup is bringing an innovative product, be confident in your statements and ensure you transfer your detailed plan of action to make that revolutionary idea well-accepted by the public .
• Have detailed and realistic calculations behind your statements. Let data speak for itself.

The first slide is a brilliant trigger for an investor pitch deck. Storage is a mess – at times, Dropbox was launching its solution, and this messy picture was relatable to almost everyone. The rest is even more convincing – as the company has a very detailed analysis of the current market situation – what consumers are looking for and what currently exists from the competitors’ side.

We especially loved how clearly Dropbox explains its features – no extra words to distract the attention, just a few points that make them stand out. That’s a great way to present your unique selling propositions and add more weight to the investors’ decision-making.

• Work well on your brand deck hook. Ensure your highlighted problem triggers people at once .
• Know your customers and competitors well. Be fully acquainted with every nuance of your niche to prove you can improve it.

Did we already say Airbnb has one of the best pitch decks of all time? We want to state that again!

Showing 560M serviceable available market out of 2 billion + available total market is an undeniable statement of how great a potential Airbnb has. It also has an impressive competitor analysis – a creatively pictured visual graph with few words which clearly highlight the gaps Airbnb is going to fill.

And we loved the closing. Here they have a clear dialogue – we need a precisely estimated amount of money for specifically planned results.

• Try to present your research results and findings in a format other than words – be creative and use original graphs, charts, or any other visual tools.
• Be absolutely precise about the capital you need and estimate which real results you can show investors with that money .

The famous taxi company did a good trick. It looked at the market gaps and inconveniences from two sides – from the perspective of clients and drivers. That’s one of the best pitch decks that justifies the urgent need for the product from both sides.

What’s unique among the best pitch decks presented in this list so far is that Uber presented potential outcomes of their business plan – best-case scenario, realistic scenario, and worst-case one. That’s an inspiring way to demonstrate how well the team thinks through their idea and is ready for any possible outcome.

• Try to have a comprehensive look at all the stakeholders that are going to be impacted by your product – clients, employees, affiliates and the public.
• Show your responsible approach by having your action plan’s possible outcomes well estimated . Be prepared to act in any situation.

One of the best SaaS pitch decks –  Buffer’s one is the closest to what we describe as a golden standard of modern-day presentations. It has 13 pages, is well structured, and contains only the key points needed to put the idea out there.

One of the best startup pitch decks – Buffer’s presentation- contains detailed milestones of what the company has achieved and intends to do next. This detailed timeline with dates and numbers helps to build trust in the team’s proficiency and the journey they have ahead.

• Try to accommodate all your important points in 10-15 pages at most. If you can say it in fewer words, do it . Short pitch deck examples are more inviting to read.
• Clearly document all your important achievements so you can further present a clear and detailed history of your progress. Record dates of important events and the results you achieved.

Tinder wasn’t always called Tinder. When it started as a Match Box, the company made one of the best startup pitch decks, which is out of the ordinary in its structure and flow.

Instead of the standard problem-solution scheme ( the effectiveness of which we do not underestimate ), the company starts its brand deck with the story of Matt – a guy that’s a prototypical representative of Tinder’s target audience. He wants to talk to a girl at the party, but he’s shy – all the traits that this niche audience can easily relate to.

• Don’t be afraid to go out of the box with your brand deck structure . If your creative juices are flowing and you can describe your suggested product and why it’s so necessary for a specific target audience group with an inventive approach, don’t limit yourself to standard slides.

Well, WeWork is considered one of the best pitch decks due to its robust analytical and research data. It’s very detailed in its explanation of how it is going to change the office rental industry as a whole and what kind of services it will provide.

WeWork has done an excellent job of outlining the global market for co-working spaces and how it is set to grow exponentially. Just looking at this investor pitch deck is enough to realize this company knows what it’s doing. It also shows a detailed plan with costings and the 5-year projection.

• That’s not a common rule for every company ( and actually, you need a company with a good history to do it ), but if you can thoroughly analyze all data pertaining to your business, do it . Not only will you impress investors, but the company will have a clear path for the next years with a good chance of success.

Recommended Reading

• 10 Business Presentation Examples | Say Goodbye to PowerPoint!
• Here’s Your Guide to Creating a Proposal Template Design in Seconds!
• The Power of Data: Annual Report Format Explained with Templates

The widely embraced social media phenomenon, TikTok, had its product developed in every detail when preparing this investor pitch deck. This allowed them to focus on the user experience and present a detailed explanation of how their product works and why it has the potential to become one of the most popular apps on the market.

Having screenshots of the final product with elaborate descriptions of the design and features is a winning play as it gives investors a taste of what the app offers and how it can be profitable.

• Again, this depends on which product development phase you apply for the investor’s pitch. If you have a finished product or can include at least a prototype for investors to see , that’s a great way to show the potential of your product.

9. BuzzFeed

The next on our list of the best pitch decks is BuzzFeed. What we loved about their investor pitch deck was the competitor analysis presented with the Venn diagram. This approach is a great way to compare the company’s product with similar products already on the market and show their intersecting points.

BuzzFeed also does a great job explaining its key differentiators and the development perspectives – where we are, where we are headed, and how big this can become. This cascading down from a big picture to the specifics is very helpful for investors to understand how this product can become profitable.

Lastly, they didn’t mention only founders or CEOs in the team slide as many others do. The list goes down to advisors, developers, designers, and editors, which, in our view, shows a more human-centered approach that is very inviting.

• Get creative with competitor analysis. Use diagrams and charts to cut through the noise and clearly present all positions.
• Go beyond the founders and CEOs of your startup when introducing the team .

We are in love with the initial statement on Moz’s pitch template’s cover. This brief sentence conveys a wealth of information about the company’s previous journey and where it’s heading now + it adds much confidence to the team and their project.

Further, they did a great mix of storytelling and a truly deep analysis of their industry, competitors, and the existing market. We especially liked the detailed breakdown of Moz’s target market and its distribution.

And the unique point – Moz presents potential acquisitions that could take place in the future as part of their roadmap.

• Work hard on how you first introduce your startup to investors . Start your brand deck with an impressive statement that succinctly introduces you and awakes interest.
• Some say storytelling is dead – but it’s only if there’s no data to back it up. Moz did a great analysis of all the aspects that investors must consider .

11. LinkedIn 

What a brilliant problem slide – LinkedIn lists three popular ways of professional people search at the moment and how they are inefficient. Further, they nailed it by presenting LinkedIn as a Professional People Search 2.0, comparing it to the successful companies of other fields that transformed how things worked before.

These parallels are drawn throughout the whole pitch deck that makes its main point clear: LinkedIn will be the next generation of professional people search focused on user-based networks, a model that is already proven to work in the examples of Google, eBay, and Paypal.

We also loved how detailed and structured LinkedIn presents its superiority over its competitors. No loud words – just realistic calculations and comparisons showing their leading position creates high barriers to entry for the competition.

Key Points 

• Proving your chosen model works as others do is a great way to convince investors . Of course, you must ensure this comparison is accurate and relevant to your product.
• Don’t get unnecessarily shy when it comes to bragging about your achievements. Highlight your competitive advantages and put them in the context of real numbers that investors can understand.

12. Coinbase

Here you can see one of the most concise pitch decks where the team is super laconic in presenting their project. The winning maneuver here is tying the first part of the brand deck to Bitcoin – a global currency, the popularity of which is growing exponentially.

Further, the company merges the Bitcoin potential and its product by presenting Coinbase as the easy-to-use Bitcoin wallet compared to all other complex solutions existing in the market.

And the cherry on top? It draws a parallel between the connection of Coinbase and Bitcoin and iTunes and MP3 to create associations of success and reliability.

• Less is more, and we can’t state that enough. Your presentation can become one of the best pitch decks, even if it’s very simple and succinct in its wording .

13. Foursquare

We give the awards for the “most detailed and clear explanation of the product” to Foursquare. This is one of the best startup pitch decks if your startup is at the beginning of its journey and has just released the product’s first version.

If you are at your starting point, this type of detailed brand deck can help you fully reveal the whole idea of the company. We recommend you take their writing style and the construction of the slides if there is a need to present your idea from scratch, and the lack of details can work against you.

• If your startup is a complete novice and needs to build its reputation from scratch, create a detailed deck that will fully explain your vision .

14. Snapchat

More a user-centered presentation of how the product can be used rather than a pitch deck for investors, Snapchat’s presentation anyways finds its place in our list of best pitch decks. Why? Because they are mastering the art of product demonstration – you feel like you are about to use the product already when you see their slides.

What’s the secret behind it? Very personal and honest style of sharing information + the team behind Snapchat developed a great philosophy before they launched the product – embracing the moment and unguarded conversations.

• Come up with a deep and well-thought-out idea that will support your product. It will create a strong foundation for your communication with potential users or investors.
• Tie your tone of voice to the philosophy of the product to create a comprehensive picture and make users feel like they are a part of the story.

15. YouTube 

Well, YouTube’s early-stage presentation is not as visually appealing and modern-looking as others in our best pitch decks list. But we want you to look at it from another perspective – how with just an idea and a few slides, the YouTube team managed to convey their vision of how the product will look at its full capacity. 

Here, the emphasis is mostly on the genius idea behind the startup – videos exist as isolated files, and something should be done with that. The team behind YouTube managed to find the right pain point that triggered many in the gradually growing digital era. And if your idea is worthy, it can win over investors even without an outstanding presentation. Just a clear presentation of a great idea.

• Without underestimating the importance of a good presentation, don’t forget that a worthy idea is what lies at the core of success . So be sure to think it through and come up with something unique that will spark interest.

16. Crunchbase

Well, here’s another great example of mixing creative and analytical approaches – the Crunchbase pitch deck. They perfectly promote their value as a private company prospecting space with a hook – the public company market is shrinking, while private companies are the way to go. Meanwhile, many professionals strive to get opportunities in the private market. Added the thoughtfully picked visuals of ice fissure – and the viewers fall into the feeling of the cold inaccessible world of private companies where they need help.

It’s also worth mentioning Crunchbase is the first in our list of best pitch decks of all time that presents a growth engine. It’s a great way to demonstrate the effectiveness of your project and show investors how it can reach its full potential.

• If your muse just woke up, complement your statements with visuals that strengthen the emotional impact of your project . Visuals are a universal language that can help you win the hearts of many.
• Design a growth engine that is achievable and based on real numbers and projections.

17. Peloton

Here’s something new we haven’t talked about before. Peloton has one of the best investor pitch decks due to the detailed brand wheel on which they built their whole presentation.

The brand wheel is a clear graph showing the core four aspects necessary for investors to understand the whole idea of the product and how it fits into the market. In more simple terms, the brand wheel shows the brand-customer relationship from many angles – from what the startup team tries to convey to how it’s perceived by their customers.

We liked the brand strategy Peloton has – they have very detailed demographics and psychographics of their target audience. Consequently, they know which messaging and visuals are the most suitable for their potential customers.

• Have a brand wheel to track the unnoticed areas of your consumers’ behavior . Knowing what your target audience wants and needs is the key to success in many marketing campaigns. And if you can prove to investors you have the key to your target audience’s hearts, the chances your startup will get investments are much higher.

18. Wayfair

The pitch deck of Wayfair awakes emotions of comfy home life, as the colors and visuals bring a feeling of warmth and coziness to the viewer. That’s this investor pitch deck’s first success as Wayfair transforms how people shop for home furnishings and decor. So, if their presentation design alone can set the right emotional background, their desired impression is half made.

What further caught our attention were the detailed financials. Reconciliation of adjusted EBITDA, free cash flow, and illustrative customer acquisition cost – all of these elements are a great way to demonstrate how the company is developing and growing in the language of numbers that investors understand the best.

• Leverage the power of financials to give the most real-life demonstration of the development and success of your company.
• Play with colors and design elements in the background to convey the desired impression of your project.

19. Walmart

Another one of the best startup pitch decks – Walmart shows the effectiveness of their investment in Flipkart Group. This eCommerce company can open new doors into an online market for Walmart.

This presentation demonstrates the effectiveness of the synergy between the two companies – Walmart brings its offline network and expertise. At the same time, Flipkart Group provides an online presence and knowledge of the market.

Slide 7 is a good way to present your startup’s growth opportunity in a specific market. You can see Walmart included all the key metrics that comprehensively overview current and future opportunities. It’s a good example of deep analytical data that shows the growth rate in the market, added detailed data about potential customers and their characteristics.

• If you aim to show the investment potential of your company or project, break down all the key metrics into small pieces and demonstrate them clearly. Your investor pitch deck should show what each cooperation party brings to the table .

Coming to Bliss, here’s one of the pitch decks with a great approach to justifying why they need the finance they need and why investors should pay attention now and not later.

Their financing slide is a good example of giving investors the WHY behind their investment. Here, Bliss provides precise data on when they can reach certain milestones and how their decisions will affect the company’s future. Isn’t it more impressive than just showing the number of cash they need?

We also love Bliss creating urgency by emphasizing engineering talent’s poor adaptability to the increasingly remote world. They provide investors with a clear understanding of how their investment can help them to bridge the gap between current and future states.

• Create a sense of urgency explaining why the specific project is the right one to invest in at this particular moment .
• Give the investors an understanding of what their investment can bring to the company and how it will lead to success. Show how your raised money will help you to reach the desired future state .

21. Launchrock

Best pitch decks can break the rules of standard structures, and Launchrock’s example is great proof of it.

There is no standard problem/solution slide that explains the pain point and how the product solves it. Instead, Launchrock used an unconventional approach – they just listed their key achievements so far (users, shares, etc.) and some examples of how customers use them.

Actually, it’s not about the standard structure that matters but the effectiveness of presenting your value and how it can be used. Launchrock was a successful example of this approach – they showed what they did and how it worked.

This investor pitch deck is wrapped up by a large team of investors and advisors – a great way to show the engagement of people who believe in your idea.

• Rethink the structure of your pitch deck – don’t limit yourself to the traditional structure . As long as your presentation effectively conveys your project’s value, it’s all good.
• If investors already believe in your project, include them in your brand deck to create a feeling of community .

22. Intercom

In contrast to the previous brand deck, Intercom’s presentation is a very standard one. That’s one of the best pitch decks that helped them raise funding for further development. Though you may find the content too plain and simple – that’s what made it effective.

The startup team tried to avoid overwhelming investors with complex information. You can see only the most critical information without further details or explanations.

What we loved a lot ( and that’s not the first time it proved effective ), they included very detailed expectations from investors in the presentation. There is a clear amount of money needed, a timeline, and even special conditions if the company can meet its own goals.

• Investors make decisions easier if they see a clear structure and expectations from the team. Plan how your expected sum will be used and how long it will take to show some results to investors . With that roadmap at hand, they are more likely to trust you.

23. Shopify

It seems it’s the first investor pitch deck that includes a success story of an existing client who already benefits from their product. DODOCASE’s use case illustration reveals Shopify’s value and effectiveness without any further explanations from the startup team. And what was a smart move, in our opinion, is that Shopify showed the gradual success of their client when they first Shopify’s standard version and then moved to Shopify Premium, boosting their results even further.

That’s a good trick to show well-structured subscription models and which benefits each user level gets.

What else? We also loved growth vectors, a specific way to demonstrate the key directions for the company’s development in terms of products and markets.

• Have success stories of clients? That would be your best proof that the product is working and delivering results . If your startup doesn’t have one yet, you can run a few pilot projects and tell the stories of these clients in your pitch deck.
• If your project is multidimensional and there are different stakeholders ( buyers, merchants, etc., like in the case of Shopify ), have clear growth vectors that show which areas you’re focusing on .

24. Mattermark

Oh, how much we love clearly formulated slogans. Mattermark presents itself like a Google for business people, and that first-slide-first-impression vibe is hard to forget. Further, they show how Google addresses business people’s needs regarding information about investments, partners, and competitors, emphasizing the gaps in the market. That’s a good way to present a problem your startup is trying to solve.

This brand deck contains robust graphs and charts – something that shows the deep financial expertise of the team. The company’s previous performance and future development plans are illustrated with the help of very informative visuals.

• Have advanced financial analytics to show a deep understanding of the market and your ability to forecast . Elaborate charts and graphs will leave no investor indifferent.

25. Biogrify

Another nonconformist pitch deck example – no financials to demonstrate the company’s performance, no case studies, and no detailed problem statements.

Instead, Biogrify made a nice presentation with real examples of how the product looks and works in different scenarios. You can get the first impression of the product and how it works without a single word – just an example of posts shared on their social network.

We liked the colors and the creative examples of the platform, which were picked carefully to show the universal nature of the product. Overall, a great way to hook investors in the first slides – even without many statements about the potential of your startup.

• We have talked about it before. Real examples of a product’s usage are better than any words as they provide real context and show how the product works without further explanation.

Did we say short and concise? Piccsy heard that. This investor presentation has only four slides with the most straightforward structure.

First, what’s the problem? The problem slide is very comprehensive. A detailed bubble chart shows all the possible directions where the Piccsy team can move, and the simple pictorial illustration of each direction makes understanding easy. This slide shows the team’s clear vision and understanding of the market they are entering.

What’s coming next? Solution! That’s not as robust as the problem slide, but quite impressive in its way. There is a straightforward intro of the main directions where this social network can help users stream their desired content.

The last slide is about the team behind Piccsy. Short. Quick. That’s all you need to know.

Well, it would be honest to say that presentations this short are not the best idea for early-stage startups. And don’t forget about the +- 10 pages standard that prevails among investor pitch decks.

Still, that’s one of the best pitch decks in history, thanks to its straightforward language and the ability to say more with less.

• We probably highlight here the problem’s slide structure which can be very useful for any startup . Show the market you’re entering and what possible directions your team can take in an advanced way.

27. Fyre Festival

Fyre comes with a big announcement. Their pitch deck promotes and announces the Fyre Festival along with product marketing, showcasing how deep the company’s roots are with music and influencers and the community-driven approach they had from the very beginning.

The style of the presentation deserves special attention. The slides are very minimalistic and with all the elements of high-class aesthetics. They perfectly translate the niche where Fyre positions itself – confident, stylish, and up-to-date.

And Fyre’s community of the most renowned artists of the time presented in the beginning. That’s a boom – speaking louder than any words.

• Choose font colors, tone of voice, and composition of each slide with extra care to position your brand correctly . The correctly chosen design and writing style can hypnotize your investors, making them instantly feel the vibe you want to create.

28. TouristEye

Hmm… Not sure if we recommend you opt for the aggressive competitor comparison TouristEye did in its first slides, but they could display what they do unique in the competitive market, which is one of the key tasks of a good pitch deck.

The app’s screenshots demonstrate its features and user-friendly design without benefits-driven language. This approach is proven to be effective, and that’s not the first time we see it in successful startup presentations.

There is no team slide here, and that can be the approach that drives investor attention more to the product than to the team behind it.

• Screenshots of the app in action are one of the most obvious and effective ways to demonstrate how your product works and what problems it solves . That kind of insight can instantly attract investors without explaining a lot.

29. Kickfolio

What about listing only the key things you want to share about your company without much detail? Kickfolio makes it, and that’s a good example to show how best pitch decks can also be concise.

It has a unique structure – very short in words and explanations; this investor pitch deck looks like an infographic with the key points about the company’s performance, team, and product features.

They start with the problem statement, continuing with the progress and reviews of users after Kickfolio’s launch and first success, and wrapping up with a laconic statement of how much money Kickfolio is looking to raise.

Though there are no case studies or detailed analytics, this pitch deck is still very powerful. It conveys the essence of Kickfolio and provides enough information for investors to get a general idea about the project.

And what we like about it the most – there are many user reviews about the product, which is not typical for a pitch deck – yet they speak louder than many case studies or graphs.

• Include customer reviews or peer testimonials if you have them . If your product already has positive feedback, it will make the perfect addition to any startup pitch deck.

30. Mixpanel

Two problem statements – one better than the other – catch the attention from the very first slide. Mixpanel pitch deck clearly explains its mission and its product’s place in the market by touching on the pain point we all can relate to this or that way – making business decisions underlooking the importance of data.

Mixpanel’s brand deck has one of the most detailed performance slides we have ever seen. They show their sales and marketing KPIs and have a great expansion plan showing their way to conquer the market.

Seeing forecasted metrics, a timeline of their product development, and the relevance of their product to the industry make this pitch deck worth every second.

• As much relevant data as possible – numbers, metrics, graphs – can help investors decide whether it’s worth investing . Show your product’s progress and forecasted performance through the years to impress investors.
• Have an achievable expansion plan to show that you can grow and develop your product in a way that will get you more investors and customers.

Key Takeaways

Well, let’s wrap up this journey through the best pitch decks.

• Though there are established standards that best pitch decks follow at some point, the most important standard for each investor pitch deck is to be comprehensive and convincing . Whatever creative approach you take, ensure your pitch deck leaves investors with an understanding of who you are and what you do. Make investors believe in your mission enough to make an investment decision.
• Spend most of your time on what you want to convey with your brand deck, and leave the rest to Renderforest. With the ready-to-use pitch deck templates and our intuitive editor, you can create a perfect investor pitch deck in no time.

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How to do a Pitch Deck Presentation (plus free templates!)

If you are in any kind of business or enterprise, you’re probably looking for every chance to make your company grow. Sadly, such opportunities don’t usually just fall from the sky. You need to convince your potential investors, clients, or partners to get the resources you need. And how do you convince them? With a Pitch Deck Presentation .

Here you can find a step by step guide on what your Pitch Deck should include. But since it is not always easy to do everything from scratch, here you can also find amazing templates, completely free. Their amazing visuals and diagrams will assure that you don’t only get your point across, but that you also stay on the mind of your audience after the presentation has already ended.

What is a Pitch Deck Presentation?

To get the funding you need for your company, you should look for investors. Now, there are thousands and thousands of businesses looking for wealthy investors. The way to stand out among all those other competitors is making them aware of your business potential. And how do you do this? Through a Pitch Deck.

A Pitch Deck is a brief presentation that you give to potential investors to convince them to bet their money in your company. It can be used face-to-face, or online. You can make a Pitch Deck presentation for a customer, or a client, or even a partner. The objective is to showcase your business plan, your product, and your over-all growth projections. In other words, you have to sell to your audience not only what your product is, but also what it could be .

You should plan carefully your Pitch Deck presentation. For a truly great presentation you’ll need a good understanding of both your own business and your potential investors. Consider the things that could be interesting for them. Maybe it is something that shows your business’ stability. Maybe it is the business model you’re going to implement. Or the expected ROI. But also consider the things about your company that are astounding and that differentiate it from the competition.

What to include in a Pitch Deck Presentation

There is some debate on how long a Pitch Deck presentation should be. Some say 10 slides should be more than enough to give a brief look over your business. Some say it should be 12. Others say 20 slides should be the absolute limit. So, which one is it?

One thing is for certain, it should not feel long. After all, you can have 40 slides and go through them faster than a 7-slide presentation filled with text. But, most likely, if anyone sees a 40-slide presentation their reaction will be of complete dread.  Boring your public even before you start is the worst idea, so try to keep it short and sweet as much as possible.

I suggest a 12-sections for an ideal Pitch Deck. This will allow you to give a complete overview of your business without being overwhelming. Ideally, each of these sections should have each one slide. However, this is not a rule written in stone. Maybe it is worth to expand a little more on a specific topic. The golden rule is to keep one idea per slide , even if that means making more slides. This way it will clearer for your audience, and it will be easier to keep their attention right where you want it.

On the opposite side, you don’t need to make a slide for every single one of these sections. Maybe some of these won’t apply to your business. Consider these sections more as a guideline of what you can use to show your company’s potential. Take, for example, the famous early Facebook Pitch Deck .

Early Facebook Pitch Deck from Ilya Friedman, CFA

As you can see, this Pitch Deck has no “Problem” or “Solution” sections. This is because Facebook wasn’t tackling any existing problems, but creating a new necessity. Focusing on a non-existing problem would have been useless to justify its importance. Instead, what they do is focus on what it does have: market validation. They expend several slides going through media data that shows how incredibly popular they are and their users’ demographics.

1- Introduction

Your introduction should be able to catch your audience’s attention from the get-go. Look at the Facebook Pitch Deck. Their introduction is just a quote. But it is a quote that presents them as a revolutionary idea that is changing the way people interact. This is what you should look for an introduction. A short way to present your business in a forward way, while also leaving your public wanting more. Storytelling can be a great tool for this.

Not every Pitch Deck includes a Team slide, but it can be extremely useful. Presenting the people making the decisions and showcasing their previous achievements can make investors more at ease. If you have members in your team that add a plus on how execution will be managed in your business, it can certainly be a good idea to dedicate a slide to it. Of course, it is up to you to decide if it’s useful or not. You can even change where exactly the slide should go, depending on which topic you feel it connects better.

This is a vital slide in (almost) any Pitch Deck Presentation. As Forbes mentions, it is more likely for an investor to bet on you if he can relate to the problem you are putting on the table. Or, in any case, if you can explain it well enough so he can understand its importance. The more inescapable a problem is, the more likely a solution for it will have a big demand.

4- Solution

This slide needs to be as concise and clear as possible. It should answer directly to the problem. Try to avoid offering different solutions. Even if you have a multi-faceted project, simplifying the solution you’re offering will make you look more focused and more trustworthy. Afterward, in the product description or the business model, you can elaborate on what else makes your product or services so special, but here, try to keep it as straightforward as possible.

There is also the possibility to join the problem and the solution in just one slide. You can see that in some of the templates below. This can be useful to show the direct relationship between the two of them. You can always do that, just remember that the priority is to be as clear as possible.

5- Product/Service

Here you can show your product in action. Show how it implements your solution and its effectiveness. The Facebook Pitch Deck is a great example of that. Even if there is no solution in this presentation, it makes an awesome job of portraying its product uniqueness. From its users’ profile to the networking value it offers, it gives the public a short but complete overview of what the product is about.

6- Traction and Market

This slide should also be straight to the point and data-based. There is nothing speaks better of growth and traction than a data-based graph. Slides such as this one are great to show everything you need with very few words. This is the moment to show your business is already successful, and that, with enough resources, it can become even bigger.

You should have done a good in-depth research on your target market before your Pitch Deck presentation.  Your market can determine your potential exit with investors. The market’s size, its willingness to expend their money can be a key factor when deciding where to invest. Showing statistics and customer feedback can be very useful to show how successful your product already is. Just check out the Facebook Pitch Deck. Many of its slides are focused on showing their popularity and reach. This is, after all, what attracts investors.

7- Business Model

This slide is not a requirement, but if done well, it can be a huge plus in your presentation. Show your audience how you are planning to make money. Proving that you have a concrete idea of how your whole business will operate will give you a great image in front of investors and clients. For this, slides with graphs such as funnels can be a great option to display how you plan your business to work.

8- Financial Forecasting

This section is where you show your projections to where you see your business going in the future. For example, you can present the expected growth in 3 or 5 years. Sometimes this section can be directly related to the investment section and how would you invest the money to make your company grow.  As always, this depends on your own presentation and the order you want to give it. Just remember that having a realistic, transparent approach to what to expect in the future can really make a difference for your audience.

9- Competition

Even if your idea is great, it is highly unlikely that you are the very first person who came up with something like that. In most cases, you’ll have to deal with some competitors offering similar products or services to the same target market. It is important that you have a deep understanding of your business and its differential value. Only then you can really show investors what makes your business unique and why they should be on you instead of any of the others. Yo need to know where you are standing on compared to your competitors and diagrams are a great way to showcase that. SWOT analyses are also a great way to convey both yours and your competition’s strengths and weaknesses.

10- Desired Investment

Even if everything else is great, your Pitch Deck won’t be really successful until you actually get the fundraising you need. And to get it, you have to eventually ask for it. Presenting a plan of what you expect to do with it and how it will be used to grow the business will show your audience how grounded the management is.

11- Closure/Contact

Finally, you should invest some time in making a good closure for your presentation. In Facebook’s Pitch Deck, is another great quote, that makes the presentation end at a high note. You should certainly aim for that. But even if it’s not possible, you should at least have a slide dedicated to contact information. After hearing your presentation, your audience should be completely clear on how to invest and what would be the next steps. At the bare minimum, they should know how to contact you again. After all, the whole purpose of the Pitch Deck is to build relationships with potential investors.

The 4 Best Pitch Deck Templates Online

Here you can download for free some of our best Pitch Deck Templates. Some are long, up to 24 slides. Others are sample slides that you can add in even if you are already halfway through your presentation. As always, all of these are easy to edit, so you can pick which fits better with what you’re trying to convey.  These templates will give you that little extra that will take your presentation to the next step.

If you need any help editing these templates, you can always check our Ultimate PowerPoint Template Guide .

Start-up Pitch Deck PowerPoint Template

As its title says, this template is ideal for start-ups. You will find anything you’ll ever need for your Pitch presentation in this 19-slide pack. It has slides for showcasing your product, from the ideation process, to the prototype, all the way to the finance planning stages. This template has all kinds of diagrams that will help you make a consistent case to get your investors’ attention. It starts with an overview slide that will allow your audience to know exactly where they are standing on each part of the presentation. Or, you can also use the overview slide as a closing summary. As always, your imagination is the limit of what you can do with these templates.

This pack includes Venn diagrams to show innovation and start-up ecosystems, maps in case you’re aiming for a worldwide plan, pyramid visuals, and much more. It also includes a target audience slide that you can use to showcase your market analysis and several charts.

You can also find this template’s version for Google Slides here.

Copywriter Pitch Deck PowerPoint Template

This template is ideal for those looking to get their services as a copywriter in the spotlight. It will help you showcase your strengths and abilities as a professional, while also exposing the different types of services you offer. While this is a pack focused on copywriting it can also be edited and used for any kind of service you offer. Slides for topics such as your portfolio and your working process will be useful even if copywriting isn’t exactly what you do.

For those that do copywrite, the slide of the content writing cycle is amazing. It will allow you to show your audience in a really thorough way what is exactly what you do and how you do it. This will help your potential clients to understand your work better. But it is also a great way to showcase where you think your value is and what differentiates you from other professionals.

This template also includes slides ideal to show the Competition section of your Pitch Deck presentation. It has charts and graphs to showcase the differences between you and others. It also helps you connect pricing to the value of the services you offer.

For this one there is also a Google Slides version you can download here.

Playful Pitch Deck PowerPoint Template

This 10 slide Pitch Deck template will give you the tools to make a straight-to-the-point presentation, but without losing your playful side. It has great tools that will make you able to show every part of your business and get your point across. This presentation template is data-based, so you’ll find graphs and diagrams that could be useful to convince potential investors.

This slide, for example, is great for showing your business growth. Investors are more likely to bet on a business with good and stable growth. This slide could help you not only show off your financial milestones, but also your growth expectations and financial forecasting.

The playful visuals of this pack will certainly stay in your audience’s minds for a while. Take this puzzle slide, for example. It is great to connect the problems you have identified with the solution your business brings forward. It will make a memorable way to represent your solution and make sure it stands out from others.

We also have a Google Slides Template for this design.

Ultimate Product Hunt Pitch Deck PowerPoint Template

This megapack of 24 slides has a little bit of everything. Circle graphs? You got it. Process diagram? You got it. Bar graphs? That too. You can pick from the amazing assortment of types of slides on this pack, and use those that will showcase your business better. With this template, it is up to you to show the best and to cause a great impression on your audience.

With slides such as this, you will be able to convey what you think will give a better idea of what your business really is about. For example, this great SWOT analysis template. By showing you know you are aware of both your strengths and weaknesses, you’ll show potential investors or clients that aware of your surroundings and your own shortcomings.

This Pitch Deck pack comes with over a dozen slides of different graphs, diagrams, and visual aids. It has maps if you want to show your worldwide reach, it has different types of pyramid graphs, process diagrams, and more. It really has everything you could need for an outstanding Pitch Deck presentation.

Independent slides

These templates, while they are not enough on their own to make a complete presentation, they can be a great complement for others. All of these bring different things to the table you can take advantage of and make a better-rounded Pitch Deck.

Pitch Deck Presentation Templates

This template pack has 3 incredible slides that would fit perfectly into any Pitch Deck. First, its vision and mission slide will allow you to give your audience a more in-depth look at what your business is really about. It also has a great geometrical process diagram. And finally, it has a roadmap slide, that will allow you to showcase the steps to be taken to achieve a specific goal. All these slides have beautiful bright colors that will assure that your audience’s attention remains exactly where you want it: In your presentation.

Investor Relations Presentation Template

Even if this pack is not directly a Pitch Deck template, its slides can be extremely useful as part of one. Its slides are great to convey what kind of investment would you be interested in, and what they would get from the partnership. It has an Investing Strategy Slide that is useful for the “Desired Investment” section of your Pitch Deck. If your audiences are aware of what their resources could be used for and the impact they could have, they will be more likely to consider making an investment.

This template also includes a Company Strategy slide, which is great to show the overall workings inside your enterprise. This template is great for showing your business model and introducing your audience to your goals and objectives.

Pitch Deck 3

This is another 3-slide pack with great visual aids that would fit amazingly into any Pitch Deck. It has an introduction slide that could be used to present your company or your product. But it also has a really eye-catching business model slide. This one is a vital part of your Pitch Deck since it will allow your audience to understand how your business works and make them feel more confident in investing. It also includes a Problem-Solution slide. This will allow you to present the relationship between the two points, rather than presenting each by their own side.

Pitch Deck PowerPoint Template

Here you can find some more amazing independent slides, ready to be used in a Pitch Deck. You can use the Start-up Project Timeline to show the steps required to complete a specific task or goal. The introduction slide is great to give a general overview of your business or your product. It includes several icons, so you can showcase different aspects of your company. Finally, this template pack also has a Market Slide. A slide like this one is vital in any Pitch Deck, since being able to prove your knowledge of your market is a big step for being trusted by investors.

Creative Pitch Deck PowerPoint Template

Finally, you can use this creative Pitch Deck Slides pack to complement any presentation you want, whether it’s one of the above or one completely of your own. It has a market segmentation slide, great to introduce your segment to your traction/market section. There are many different aspects that can be part of your differential value. One thing that can distinguish yourself from other competitors can be the way you present yourself to your potential customers. That is why a slide for your Marketing Strategy can be so important.

Making Your Own Pitch Deck

So, which one should you use? Sadly, there is no easy answer to this question. How long your presentation should be, and what slides you should use for your Pitch Deck depends entirely on you. It depends on what you believe are your strengths, what do you think your differential value is, and so on. It depends on what numbers you have that could be eye-catching for potential investors.

Good thing is, there is no wrong answer either. Think carefully about what you want your audience to get out of it, and what specific information will convey this idea the best. Do you think one of the best things your business has is its stability? Then showing a graph of steady growth might be a good idea. Or maybe the best aspect is that there is a huge market to tap on. Then making an extra effort in the market slide is a must. Really, really knowing your business is the only way to make a truly great Pitch Deck presentation.

And, as always, remember that the slides are just a tool. There is a limit on how much a good presentation design can do when the speaker is not at their best. The delivery is a vital part of every presentation, and even more in this kind of presentations. A Pitch Deck should be highly persuasive. Whether it is to an investor, a client, or a partner, the challenge is to convince them of the potential of your business. To make them see not only what the company is but what it can become (with their help). This is why the speaker should be someone who believes in the product and is passionate about it.

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21 Startup Pitch Deck Examples That Work in 2024 & Why

Get the best investor pitch deck examples and learn what to include in a pitch presentations from successful fundraising decks that VCs and angels couldn’t resist.

5 minute read

helped business professionals at:

Short answer

What do all successful pitch decks have in common?

6 things successful startup pitch decks have in common:

• They showcase a market gap
• They present a unique solution
• They include a synergetic and capable team
• They outline a solid business model
• They deliver impressive (realistic) financial projections
• They wrap it all up in a "before-and-after" narrative with the startup as the disruptive force behind the change

Why do most pitch decks fail?

99% of startup decks fail to secure funding . But that doesn’t have to be you.

Most founders make bad pitch presentations because they fail to communicate critical information investors need to qualify them. Which means they are automatically disqualified.

If you look at the best pitch decks (those that managed to get noticed and get funded), they all use a similar content structure.

It’s the same pitch deck template advised as a winning outline by Y Combinator and Sequoia Capital .

Don’t invent the wheel. Just learn from other’s successes and failures.

Let me show you some enviable pitch deck examples, and see why they worked so well.

Let’s go!

21 Successful pitch deck examples to learn from

It’s a basic fact that some pitch deck presentations work better than others.

I’m not gonna go into how to make a winning pitch deck here, but here’s the jist According to Naval Ravikant , Angellist co-founder and former CEO.

A fundable pitch deck showcases a fundable startup. To do this you need to demonstrate that you have 3 critical things 100% of investors are looking for: (1) exceptional team, (2) exceptional product, and (3) exceptional traction.

All the examples I’ll bring you here do this . Learn from them and make the adaptations to your own startup pitch.

NOTE: the deck presentations on this page are remakes of the original decks, using the orignial content but made interactive with Storydoc.

The originals would look quite old to you by now, and these interactive versions would most likely work better. Our data backs this up every day.

View our list of startup pitch deck examples:

Airbnb startup pitch presentation

The Airbnb pitch deck is almost the perfect pitch deck in my opinion (that’s why it’s number 1 on the list). And now that we gave it an interactive remake I think it’s perfected.

This investor deck example covers everything an investor would need to want to get in on it.

The deck showcases a great product, market size and opportunity, business model, traction, competitors and competitive advantage, a serious team, financials, and even user testimonials.

It presents a broad (and universally felt) problem in simple terms, it presents the solution just as simply. And I love how it shows how the product is used in action in such simplicity. Makes it seem effortless.

Uber funding pitch deck

The Uber pitch deck example does everything right.

It grasps the transformation it promised to do in just 4 words “Next-Generation Car Service” (though I would replace “car” with “transportation”). It has a clear and crisp description of the problem in a single paragraph.

It outlines a massive market that they mean to disrupt. They present an evolving 4-stage revenue model far into the future (Uber Cab > Uber Driver > Uber Delivery > Uber Pay), and they present amazing traction.

No wonder Uber was so successful at raising money .

Netflix startup deck

Netflix had a great idea but they also weaved it into a great problem-solution narrative pitch deck. The problem? Outdated entertainment distribution. The solution? Streamed entertainment that’s accessible, personalized, and ad-free.

The Netflix pitch deck example also uses their team to “sell” their dream by playing on Netflix’s strong company culture .

This pitch deck could have been slightly better if it had a comprehensive outline of the market gap.

Tinder pitch presentation

Tinder's pitch deck is a masterclass in simplicity .

Starting from their title: “The dating game: it starts with a swipe”. Which wasn’t true at the time but is now (like it or not) the new normal.

And down to their summary of the user flow: “Match. Chat. Date.”

Simple, yet super clear.

Tinder’s deck is also one of the most fun decks I’ve ever seen . I’ve breezed through it maybe a dozen times but still, it gets me excited about the app every time.

WeWork startup pitch deck

The WeWork pitch deck example is probably the most famous on this list. What makes it so great (beyond its fundraising success) is that it managed to sell a great vision.

WeWork’s deck is all about its grand vision - “Empowering Tomorrow's World at Work”.

They only topped it off with a bit of promising financials to quiet an uneasy investor’s mind.

After all, WeWork managed to sell a low-return real estate company as a fast-growing high-tech solution.

Slack company intro deck

Slack’s startup company intro deck uses a transformational narrative framework to take potential investors from Slack’s history to Slack’s future and tempt investors to join the journey.

The snappy and descriptive title for the deck and company - “Collaboration platform for 21st century” encapsulates this contrast between past and future.

It’s a beautiful piece of copywriting.

The transformational narrative sets the stage for winners (who embrace the change Slack represents) and losers who stay behind.

This plays on an investor’s biggest fear - missing a great opportunity and staying behind.

Dropbox pitch deck

The DropBox pitch deck is another example of a very well-made pitch deck. So it’s no surprise they were backed by Sequoia .

They did great work in applying Sequoia’s pitch deck template with an emphasis on “ why now? ” and “ why you? ”.

But they did even better. The deck includes a crisp and simple breakdown of the problem and their groundbreaking solution, and an attractive product demo.

If I may say so, I think we improved the deck by turning bullet points into dynamic content and adding their amusing and tempting video in their “about us” slide.

Tesla investor deck

The Tesla pitch deck is unique on this list because of its emphasis on the team and product specifications rather than the “big idea”.

The reason for this is that Tesla did not invent the wheel (or the car rather). Their success relies on their technological superiority in the automotive industry rather than a completely new solution.

Tesla’s deck focuses on showing a strong team with Elon Musk at the helm, a growing engineering corp, a growing client base, and the technical specifications and features that ensure Tesla will win the race (pun intended).

YouTube product pitch deck

The YouTube pitch deck is a classic winning startup deck. It has all 6 aspects that make a pitch deck fundable (which we’ve covered above). But it does it effortlessly, without fuss.

YouTube’s investor deck introduces the problem they solve in the context of an emerging market gap (“why now?”). They also position themselves as the first solution to market and have amazing traction stats to back it up.

It just immediately looks like a great opportunity, and it was.

Y Combinator seed deck template

The Y Combinator pitch deck example is not really a pitch deck but rather a mock seed deck that follows the content template recommended by YC .

The guys at YC had some fun with it and filled the deck with sarcastic comments and ridiculous emojis.

It’s a top-notch example of content structure , but I wouldn’t recommend emulating the playful (borderline mocking) tone of voice or the reckless use of emojis.

Sequoia pitch deck template

The Sequoia pitch deck example , much like the Y Combinator example is not a real pitch deck. It’s Sequoia Capital’s pitch deck template which they advise startups to use when they pitch their idea in their Sequoia application .

Sequoia’s deck includes their signature slide “why now” which some of the other decks on our list apply. But also has another important slide “ the ask ”, where you’re supposed to ask how much money you need and how you intend to put it to good use.

This particular pitch deck is for the healthcare industry , but the template can be used cross-industry.

Adunify AdTech investment deck

This deck by Adunify is a powerful example of how a small up-and-coming startup can use the winning content framework to look like an exciting game-changer .

Adunify built their deck along the transformational narrative framework . This lets them present a dry (though innovative) marketing solution as a tool for changing users’ lives for the better.

They start with the vision and go through the established problem-solution presentation and market analysis, but throw in proven results, customer testimonials, and their manifesto as reinforcement.

Cannasoft medical cannabis pitch deck

The Cannasoft startup investor deck was built with interactive storytelling in mind by a Storydoc client.

It pitches Cannasoft as the CRM Platform for the Medical Cannabis Market and demonstrates why they are positioned to become the industry standard.

The deck makes full use of Storydoc’s scrollytelling capabilities which breaks down complex information into simple and easy-to-understand bite-size morsels.

Just take a look at how they present their market fit, roadmap, product advantages, and financial forecast. Pure storytelling gold.

Crypto pitch deck

This blockchain technology startup pitch deck is a made-up template based on some of our best-performing client crypto pitch decks.

The s tructure follows the winning formula as all the rest and the beautiful designs were generated or selected by our AI design engine.

Physical product pitch deck

Pitching a physical product is harder than pitching a SaaS product.

Most products of this kind have established alternatives so it’s very important to give some technical explanation of how you’re doing it better.

But the most important aspect here is showing your product rather than telling investors about it.

People find it easier to understand objects through seeing and (better yet) touching them.

This physical product pitch deck was designed to help you demonstrate your product visually in with high-resolution videos and images.

You can go here to check out more product presentation templates .

This VC pitch deck example follows the optimal structure and narrative approach you should use when pitching a VC.

It was built and perfected based on feedback from our clients, our platform’s engagement data, and input from VCs.

I recommend this VC pitch deck template to use in your next round, unless you’re pitching Sequoia, in which case we have a specific template for that.

AI technology investment deck

This pitch deck for AI technology grabbed my attention because it takes a no-image approach to design.

It’s very easy to fall into cliches when making a deck about AI, with visuals of astronauts, robots, or magic wands. But you can be sure every other AI presentation does the same thing.

That’s why no-image will seem to investors like a breath of fresh air, and would likely make you stand out.

But most importantly, this deck gives you the winning content framework to present your complex technology in a flowing, easy-to-follow interactive narrative that investors won’t get bored of mid-way.

Start-up business plan

This pitch presentation example is useful during your 3rd meeting with VCs , after you’ve introduced your company and your big idea.

This deck takes what you covered in the subsequent intro deck and product deck and goes deeper into the plan with more detailed growth strategy, product roadmap, and projections.

One of the nicest additions this deck introduces is personalization . Since you know who the reader is by this point, you can address them by name with a personal message.

Startup company overview presentation

This example pitch deck is great for more established startups that have some clients and traction to show for.

It’s meant to be used for corporate partnerships, series B and C investment rounds , or with investors who are already acquainted with the company.

The deck provides solid numbers of the company's activity, traction, and customer feedback.

Startup executive summary one-pager

This executive summary example is exactly what it sounds like - a summary of the points covered in your investor pitch deck.

This deck is used after your meeting with Angel investors, VC, or private equity to briefly recap what you presented in your pitch deck.

You should make adaptations to your startup executive summary so that it includes the information and covers the issues that investors were most interested in during your pitch presentation.

We also have executive summary slide templates if you want to take a look...

Post-round investor newsletter by Xtend

I thought that ending the list with this example would be poetic since this startup deck is a post-round newsletter to investors.

The point of this deck is to communicate the contribution of investor’s backing to the success of the company.

This deck does 2 things really well:

First, it gives voice to the startup leaders to speak directly to investors about the impact their money has made, thereby deepening their connection to the company and making future investments more plausible.

Second, the deck gives shape and form to the cutting-edge physical product the startup produced, which makes its success feel more tangible than words, numbers, and graphs.

Pitch deck templates that get you noticed

If you’re itching to get to work grab one of our customizable pitch deck samples.

All our templates apply the principles and best practices learned from the successful investor deck examples on this page and over 100,000 pitch deck reading sessions on Storydoc.

You don’t have to know why they work, just be happy they do.

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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How to create a successful pitch presentation

Get your team on prezi – watch this on demand video.

Anete Ezera December 18, 2023

When it comes to startups and entrepreneurs, getting that first big deal can be tricky. It can be hard to put your business idea forward in a way that’s going to convince potential investors or partners. This is where pitch deck presentations come in handy as they are often short and precise. The goal is to explain your idea in a way that gets straight to the point and is easy to understand. These quick, punchy presentations are critical for those looking to make a strong first impression and secure funding for their business venture. Let’s talk about what a pitch presentation is and how you can create one with the help of Prezi. 

What is a pitch presentation? 

To get a better understanding of what a pitch presentation really is, let’s look at some of the important elements that make one: 

Conciseness: It’s typically short, usually 10-20 slides. This fast pace enables the presenter to captivate the audience and maintain attention. 

Clarity: The aim is to keep the content clear and straightforward, avoiding complicated jargon so that the message is understood. 

Powerful storytelling: It will often tell an interesting story about the problem being solved, the solution offered, and the potential market opportunity. 

Key information: Because of its fast-paced nature, it will often be packed with vital information like the business model, financial projections, and the unique value proposition of the product or service being pitched. 

Appealing visuals: Like other styles of presentation, having visuals that can draw in the audience is a must. Pitch deck presentations will often use graphics and minimal text to convey information better. 

To get a visual understanding of what a pitch presentation is, explore the following pitch presentation:

The evolution of pitch presentations: a look back and ahead

Ever wondered how pitch presentations became such a big deal? They started as simple PowerPoint slides but have evolved into something much more dynamic. This journey reflects changes in business, technology, and what investors look for. In the early days, pitch decks were pretty straightforward – just a few slides outlining a business idea. But as technology advanced, so did the expectations. Now, we see pitch presentations with interactive elements, attractive visuals, and even storytelling elements. This evolution shows how we’ve learned to communicate complex ideas more effectively. Understanding this history helps us understand how pitch decks have evolved into what they are today. 

Is a pitch deck the right presentation style for me? 

A pitch deck is perfect if you’re looking to present a business idea, especially if you’re aiming to attract investors or partners. It’s designed to be concise yet impactful, focusing on the key aspects of your business or project. Think of it as showcasing your business- you’ve got a limited amount of time to make a strong impression. So, if you’re in the early stages of a startup, seeking funding, or trying to win over some stakeholders with a clear, compelling story about your business or idea, a pitch presentation could be just what you need.

People who might also benefit from pitch presentations 

Pitch presentations are a versatile tool that can greatly benefit a wide range of individuals and organizations. We’ve discussed the role of pitch decks for startups and entrepreneurs, so let’s look at some other instances where these presentations might be particularly useful: 

• Business executives: Established business owners can use pitch decks to propose new projects or strategies to stakeholders, boards, and investors. 
• Sales and marketing professionals: To pitch products or services to potential clients or partners, highlighting their unique selling points.
• Non-profit organizations: For presenting their mission, impact, and funding needs to donors, sponsors, or grant agencies.
• Researchers and academics: To secure funding or collaboration for research projects, especially when presenting to funding bodies or at academic conferences.
• Inventors and innovators: To attract investors, partners, or attention to their new inventions or innovations. 
• Freelancers and consultants: To pitch their services and unique value proposition to potential clients or agencies.

What makes a good pitch deck presentation?

When we talk about pitch presentations, it’s important to compare the differences between a great pitch deck and the ones that just don’t hit the mark. 

What a pitch deck should look like 

A successful pitch deck should have a clean, uncluttered design . This way your audience can take in the information without being distracted by over complicated slides. Any images used should be of high quality, and be relevant to the text. A pitch presentation should flow logically , so the information provided tells a story about what you’re aiming to achieve. 

The colors used should match that of your brand, often logos and fonts will correspond with the theme of the brand, organization, or company. This is a great way to reinforce who you are and what you stand for. A good pitch presentation will captivate the audience by using each slide to convey a single key point, this way, the message is concise and easily absorbed. 

Pitfalls to avoid 

Now, let’s talk about what a pitch presentation shouldn’t look like. If you want to entice your audience, don’t cram too much information onto your slides . This is going to overwhelm your audience and make their attention span drop. Don’t stray away from key points by including irrelevant information. You want your pitch deck to persuade people to take action and have faith in you and your product, so don’t go off on a tandem.

Use a language tone that’s relatable to everyone – don’t use overly technical terms or industry-specific jargon. This can be off-putting for potential investors who don’t work in your field. One of the biggest mistakes you could make is to be inconsistent with your theme, color, and fonts. Remember, the idea is to appear professional, and inconsistency screams amateur. 

Things to consider when preparing to create your pitch presentation

Although it might be appealing to dive straight into making your presentation, there are certain points you should consider to get the best out of your pitch. Here are some things to think about when planning: 

Know your audience

Consider who you’re presenting to and include criteria that are going to be appealing to them. For instance, what resonates with venture capitalists may be different from what appeals to potential partners or customers. 

Engaging storyline

You want to hold your audience’s attention throughout the whole presentation, so tell your story in a way that builds anticipation and makes them want more. 

Keep each slide simple. Your audience will respond better to clear, concise content that’s not too busy and complicated. Keep text easily readable and appropriate for all levels of knowledge. 

Key messages

Plan out the purpose of each slide beforehand, that way you can be sure the key messages come across well. 

You can include things like graphs or charts to simplify complex data, but do this in a way that doesn’t overcrowd the slides. Remember to stay consistent with colors and fonts to reinforce clarity. 

Data and validation

Do your research when preparing to make your pitch presentation. It’s crucial to back up your claims, such as market research, growth projections, or case studies. Using real-world examples is a good way to back up your credibility. 

Business model

Think about how you’re going to explain your business model in a way that comes across clearly. Always be honest about your revenue streams, pricing strategies, and your position in the market. 

Investors often invest in people as much as they do ideas, so think about how you can highlight the strengths of yourself and your team. 

You need to clearly state what you’re asking for. Whether it’s funding, support, or a partnership, make sure your audience knows what you need from them. 

Practice your pitch so that it flows well and fits with the time constraints. Rehearsals are great for realizing flaws, which means you can rectify where needed to ensure the best possible pitch on the day. Be prepared to answer questions and address potential concerns- you can do this by listing some possible queries and preparing an adequate answer. 

Beginning and ending

How can you draw the audience in from the minute you start speaking? A successful pitch presentation often starts with a bang, such as a powerful punch line, a vibrant image, or a brain teaser. When it comes to ending your pitch, summarize the main points and offer a chance for discussion. 

Discover other crucial and noteworthy tips on creating and delivering pitch presentations by watching the following video:

Presenting your pitch deck presentation

Your presenting skills must be just as effective as the pitch presentation you’ve created. Imagine spending all that time and effort on making each slide perfect, to go and blow your opportunity by poorly presenting it. Here are some tips to help you own the stage for your pitch: 

Body language

• Posture: Stand tall and proud. A good posture reflects confidence and keeps you physically engaged. 
• Gestures: Gestures should be natural and purposeful. For example, you might use hand gestures to emphasize important points. Avoid being overly dramatic with gestures as this can be distracting. 
•  Movement: Moving can add energy to your presentation, but be careful not to pace around the stage, as this can make you appear nervous. A simple step forward when you’re reaching the punchline of your story can elevate impact. Similarly, turning your body to face different sections of the audience can make everyone feel included. 

Facial expressions

• Eye contact: Make eye contact with your audience, and maintain it. Don’t just focus on one area, move your gaze around the room to add a personal element to your presentation. This is going to help you build a connection and keep them engaged. 
• Smiling: Smile where appropriate. This is going to make you seem approachable and passionate about your subject. However, you don’t want to unnerve your audience by wearing a forced smile throughout the whole presentation. 
• Expressiveness: Your facial expressions should match the tone of what you’re saying. They can be a powerful way of transporting emotions from the screen onto the audience. 

Voice control

• Volume: You want everyone in the room to hear you, so speak loudly, but avoid shouting. 
• Pace: Remember that your audience needs to clearly hear every word for maximum impact, you can do this by keeping a moderate pace throughout. Speaking too fast can be hard to keep up with, and talking too slowly can become boring. 
• Tone: Use a varied tone to maintain interest, as monotone speech can be disengaging. For instance, you could change the pitch and intensity of your tone when discussing something positive or exciting. 
• Duration: Stick to the allotted time for your pitch presentation. Running too long can lose your audience’s interest, while cutting it too short may not deliver enough information. 
• Pauses: Pauses are handy for creating suspense, or allowing key points to sink in. They can also be helpful for a smooth transformation from one topic to another. 

Dealing with nerves

• Practice: The more familiar you are with your content, the less nervous you’re going to be. Practice your body language cues, speaking clearly, and using the right facial expressions. 
• Visualization: Envision a successful pitch presentation. It’s when we worry about the things that could go wrong that causes anxiety to kick in. 
• Relaxation techniques: Before taking the stage, simple techniques can help with nerves, such as mindfulness practices and progressive muscle relaxation. 
• Deep breathing: Practice deep breathing to control nerves and keep a steady voice. This helps in delivering a calm and confident pitch. 

If you’re struggling with nerves, watch the following video on how to not be nervous for a presentation:

Audience interaction

• Question prompts: To make your pitch presentation more interactive, encourage audience participation and questions. 
• Read the room: Always be aware of the audience’s reactions and adjust accordingly. If they seem disinterested, you might need to change your approach or pace.

As a pitch deck presenter, your role is to deliver your content in a way that makes an impact. Mastery of body language, voice, and timing all play a crucial role in yielding the results you want. 

Prezi: Your tool for creating pitch presentation

If you’re aiming to create a pitch presentation that sets you apart from competitors, Prezi is the tool for you. Here’s why: 

Unique presentation style

Unlike traditional slide-by-slide presentations, Prezi allows you to create a more fluid and dynamic pitch deck. You can move freely around the canvas, zooming in on details and out to the bigger picture. This helps in structuring your pitch presentation in a way that best suits your story, making it more engaging for your audience.

Zooming user interface

This is one of Prezi’s signature features. You can zoom in to focus on specific details and zoom out to show the overall context of your idea. Since pitch presentations are all about emphasizing key points, this feature is essential. 

Visual storytelling

The best way to tell a story through your pitch presentation is to turn complicated information into digestible parts. With Prezi, you can use appealing visuals to simplify ideas and make data easier to interpret. Prezi supports images, visuals, graphics, and animations, so you can create a pitch that captivates your audience. 

Experience visual storytelling in action in a Prezi presentation:

Templates and customization 

Prezi offers a variety of templates , which can be a great starting point for your pitch presentation. These templates are fully customizable, meaning you can align the design with your brand’s look and feel. 

As an example, take a look at this product launch template by Prezi. This would be a solid choice for a pitch deck presentation, particularly if you’re about to launch a new product or service. It provides a structured layout that guides you through the essential elements of a pitch. If you’re hoping to make a good impression, the design of this template looks clean and professional while focusing on key points. It allows you to highlight what sets your product apart in a compelling way. 

Like most Prezi templates, it offers customization options. You can tweak colors, add your images, and moderate the content to align with your brand and product. These are all essential elements for creating a personalized and relevant pitch. 

Collaboration tools

Prezi’s collaboration features come in handy when you’re working with a team. Multiple people can work on the pitch presentation at the same time, offering valuable inputs and different ideas. This way, your pitch deck presentation can reach its full potential. If you like to delegate tasks and give each team member a role in the creation, this feature is great for coordinating efforts. 

Prezi Video

For remote pitching, Prezi Video is the perfect solution as it allows you to add a video of yourself presenting alongside your content. This enables you to make your pitch just as personal as it would be in person. 

To explore how Prezi Video works, watch the following video:

Path tool for story flow

To help create a natural flow for your story, Prezi lets you set paths to move between topics. This easily guides your audience through your presentation in a logical way, which is crucial when it comes to pitch decks. 

Prezi is keeping up with the AI revolution by bringing you a set of AI presentation tools: AI text editing and layout features. These features give you text and layout suggestions, so you don’t need to stress about finding the right words or structure. It can adjust to your writing style, keeping your pitch personal to you but with added clarity and relevance. Discover more about Prezi AI features here .

Successful business pitch presentation examples

Many well-known companies famously used pitch decks in their early stages to secure funding and partnerships. Here’s some you may know: 

Back in 2008, Airbnb was just starting out and needed funding, so they created a pitch deck. This wasn’t just any pitch deck—it was really clear and straightforward, showing off their business model and what they hoped to achieve. They ended up raising $600k from an angel investment round. Their pitch presentation was so successful that people still talk about it today. It’s a classic example of how a good pitch can really set a company on the path to success.

Did you know about Uber’s beginnings? On their ninth anniversary, Garrett Camp, one of the co-founders, shared their first pitch deck. It was a 25-slide presentation that they used way back when they were just starting out. This pitch presentation was a major part of their strategy and really helped in the company’s early growth and evolution. It’s pretty impressive to think how those early slides contributed to making Uber the giant it is today. 

We all know how significant Facebook is when it comes to social media platforms, but it’s all down to their original pitch presentation back in 2004 that propelled them into such success. The pitch deck contained mix-and-match slides for summarizing Facebook’s value proposition, key metrics, and audience demographics. Shortly after the launch of facebook.com, Eduardo Saverin, who was 21 at the time, took their presentation to New York. He was there to pitch Facebook’s Ad platform to potential clients. Now, fast forward to today, Facebook for Business has grown massively. It’s the second biggest digital advertising platform, just behind Google, and holds more than 25% of the market share.

These examples are not only inspirational but show just how important pitch presentations are. A strong pitch is critical for making a good first impression, forming business relations, and opening up opportunities for scaling your business. 

Final thoughts on pitch deck presentations

To wrap up, pitch decks are more than just presentations; they’re your chance to make an impact. They’re vital for anyone looking to get their idea off the ground, especially in the startup world. So when you’re putting one together, keep it straightforward, focus on your key points, and make sure it reflects what you and your business are all about. A well-crafted pitch presentation can open doors, attract investment, and set the stage for your future success. Remember, simplicity and clarity are your best tools. Good luck, and here’s to making your ideas shine!

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12 Startup Pitch Deck Examples [+ Template]

A great startup pitch deck is an integral part of launching a business. This deck is presented to prospective investors to convince them to invest and help you grow your startup . The trick to having the best pitch deck possible is to include enough information to explain your goals and methodology without losing your audience’s interest.

Pitch decks are usually in PowerPoint, Apple Keynote, or Google Slides to make them easier to present to potential investors. However, the deck can also have an alternative format like a Word document or even a video. For inspiration, let’s go through some successful startup pitch deck examples and discuss what they got right. 

Pitch Deck Basics

There are some overarching characteristics that make for a great pitch deck. While we’ll go through what a deck typically includes and some relevant business pitch examples, you can pick and choose certain elements as long as your startup pitch deck has the following basic qualities:

• Design-forward: Customers expect a better experience with your product and that’s achieved through better UX and graphic design. Show your team’s design chops with thoughtful deck design and mock-ups.
• Comprehensive: Be prepared to answer any questions from potential investors. Your slides should cover enough so if they check back for reminders after the presentation, they’ll find the most important information.
• Engaging: A startup pitch deck inevitably includes some boring elements. Your job is to keep it exciting and break up information-heavy slides with features like illustrations and block quotes.
• Straightforward: It’s easy to get caught up with sharing every detail, but it’s more important that your potential investors understand your pitch. For more complicated slides and ideas, pare down your pitch to make it easier to understand.

1. Problem Slide

Your pitch deck should open with a key problem — this is the whole justification for your business and why consumers will find it valuable. A common structure for this slide is to bullet pain points and create a story your potential investors can relate to.

The problem slide is the basis for your presentation. Creating a relatable story makes for an engaging presentation that’s easy to follow and understand.

Uber Example

Why it works : Although it’s not the most visually engaging, Uber’s business pitch example clearly explains how Uber solves key issues with traditional cabs. Uber’s deck is broken down into multiple slides to deliver all the necessary information without overwhelming the audience.

2. Solution slide

After presenting the problem, you should follow up directly with a solution. An effective solution slide structure covers current industry solutions and identifies the gaps your startup fills. This slide has a general overview of any proprietary technology, covers basic product features, and includes relevant interface mock-ups to show investors what your product will do for consumers.

Intercom Example

Why it works : Intercom’s solution slide is simple but effective. While some extra design could elevate this slide, the bullet points are easy to understand and effectively explain Intercom’s unique selling proposition (USP) in the SaaS market.

3. Market validation slide

Market validation is especially important to investors because it shows proof that there are people who will purchase your product. This slide should include any relevant statistics for current sales if your startup has launched or competitors’ sales if it hasn’t. Don’t forget to cover basic information about your target market, their purchasing power, and their habits in your industry. This slide is especially important if your prospective investors aren’t familiar with your product or industry.

LinkedIn Example

Why it work s: At 37 pages, LinkedIn’s pitch deck is longer than we’d recommend.  But what it lacks in brevity it makes up for with powerful market validation using clear data from top competitors. It also breaks down barriers to growth and revenue for these competitors and shows how LinkedIn would improve their models.

4. Market size slide

Market size goes hand in hand with market validation. Once you’ve confirmed your target market has enough purchasing power, you need to justify your product’s longevity.

Focus on continued sales. The two most common elements to ensure your startup brings in long-term revenue are:

• A very large market
• A business model built for continuous purchases (e.g., subscription models)

Facebook Example

Why it works: Facebook is the poster child for successful startups. Its market size slides effectively communicate how Facebook’s initial launches succeeded and justify further growth. The slides with market statistics about college students also explain clearly how Facebook will create revenue.

5. Product slide

The product slide is your chance to nail your pitch and sell your vision to investors. This slide should center your value proposition. A popular strategy for this section is to pose a few questions about your industry and show how your product is the answer. Take the time to craft this slide carefully, polishing it up from the copy to design details.

Dropbox Example

Why it works: Dropbox’s product slides are effective because they show how Dropbox truly innovates over other file sharing services. They justify why now is the time to launch and why consumers will choose Dropbox over competitors.

6. Business model slide

The business model slide covers how the startup will run and launch its product for sustainable growth. This section can compare your startup to other businesses or use internal data if the product has launched.

Moz Example

Why it works : While some of these slides can look busy, Moz’s business model was ahead of its time by calling out why organic marketing and search engine optimization (SEO) have untapped potential. This deck does a good job of explaining the business model to investors who might not be SEO savvy.

But wait...there's more!

7. market adoption slide.

It’s important to show some proof that your target market has interest in purchasing your product, especially if there are other competitors in the market. This is a lot easier if your product has already launched because you can include sales data. If your startup is pre-launch, showing potential market adoption can be tricky. In this case, you can use social proof from similar competitors. If you do this, it’s also important to note how your product differs from these competitors, especially if you can resolve a customer’s complaint. If possible, include case studies in the market adoption slide. These show proof that you can use investments to increase the reach of your startup.

Buffer Example

Why it works : Buffer’s market adoption slides show social proof through key statistics outlining Buffer’s success so far. With an extremely high profit margin and growth rate for their user base, Buffer shows off why their product will offer a larger ROI for potential investors.

8. Competition slide

Many investors look at your competition to help contextualize your startup. If an investor has little or no experience in your vertical, showing competitors they’re familiar with gives them real examples of success. This slide should cover the following topics related to your competition:

• Revenue data
• What competitors do well
• What competitors don’t do well
• How your startup bridges product gaps

Mint Example

Why it works : Mint’s competitor slides are effective because they show current competitors along with future projections for these competitors. This slide effectively shows how Mint creates more value for customers over time and uses competitors as inspiration in their defensive strategy.

9. Team slide

A team slide helps investors get to know the minds behind your startup. Include information about founders, leadership, and top existing investors to show why your team is qualified to launch this startup. Any evidence of past successes with your leadership, consultants, or investors is important to include, as it shows new investors that you have relevant experience to launch your startup. If there’s any relevant history about your startup, such as a higher ROI than expected for a former investor, be sure to include this in your pitch deck.

Contently Example

Why it works : While Contently’s team slide has a lot of information, it’s all relevant to potential investors. In addition to founders and investors, Contently includes top employees, proprietary technology, advisors, and the amount they’ve raised so far. This, along with their financial model slide, show potential investors that Contently will make good use of their investment and even make them some profit.

10. Press slide

The press section of your startup pitch deck is a great opportunity to show off any buzz and get your investors excited about your business. Focus on positive reviews or attention related to your product. Stay away from negative press unless you can show you’ve changed those negative opinions. Make sure to keep these slides focused and succinct. It’s easy to get caught up in showing off product buzz, but press slides should always demonstrate potential for a more widespread product adoption.

Snapchat example

Why it works : Snapchat was in a unique position at the time this deck was created, as its press slide has strong social proof. Snapchat calls out popular users, including press and media sources, that are already using the app. The wide variety of users, including household names like MTV, shows how Snapchat is a well-known social media platform.

11. Testimonial slide

Testimonials give investors insight into what existing customers really think about your product. Testimonials can also shed light on the public perception of your product, especially compared to competitors.

Seventy-two percent of consumers only take action after reading positive reviews. You can use this logic with your potential investors, too.

Positive testimonials show that your customers have brand loyalty and that users are satisfied with the product and customer service. This section of the startup pitch deck is only possible for startups that have launched their product.

AirBnB Example

Why it works : Not every pitch deck includes testimonials, especially if the startup hasn’t launched, but it makes sense to include feedback for Airbnb. Showcasing new users makes this slide simple yet effective. It could also benefit from including average Airbnb ratings for stronger evidence of positive reception.

12. Financial model slide

The financial model slide shows how your product creates revenue. For example, if your product is a subscription-based service, has premium features, or other horizontal integration, you’ll explain that model on these slides. Potential investors should walk away from your presentation knowing exactly how your startup creates revenue and understand any plans to ensure a steady stream of income.

Shopify Example

Why it works : Shopify offers a great pitch deck example of when breaking some pitch norms can work in your favor. Although it’s nearly 30 slides, the entire deck is informative and engaging. The financial model slides work well because they show how Shopify and its past investors turned a profit. Not only do they explain their current financial model, but Shopify also covers their plans for future growth to reassure investors they’ll make a profit, too.

What should you avoid putting in a startup pitch deck?

The best pitch deck is completely tailored to your startup. While there’s no hard-and-fast rule about what you shouldn’t include, make sure everything you’re presenting is relevant to potential investors. 

How do I present my startup pitch deck to investors?

It’s almost always better to present a pitch deck live to investors. Designate one member of your leadership team, ideally a founder, to present your deck to investors. 

Following a script can come across as disingenuous, but using notes is OK, so get lots of practice in before you present to investors.

What should a startup pitch deck include?

A typical startup pitch deck template includes the following slides:

• Market validation
• Market size
• Business model
• Market adoption
• Competition
• Testimonials
• Financial model

However, every pitch deck is different, so your final pitch might skip some of these topics or use multiple slides to expand on certain sections.

Built to scale with HubSpot for Startups

It takes some time to put together a startup pitch deck that works, but once you’ve nailed your presentation, you can reuse it for multiple pitches with just a few tweaks to update any data or statistics. HubSpot for Startups helps you track marketing and sales data to make this process easier. New investors can rest easy knowing you’ve got the support of HubSpot’s powerful CRM at your fingertips.

Get the pitch deck template

👀 Turn any prompt into captivating visuals in seconds with our AI-powered design generator ✨ Try Piktochart AI!

33 Legendary Startup Pitch Decks and What You Can Learn From Them [+10 Free Templates]

A startup pitch deck is a brief presentation that provides investors with an overview of your new business and/or startup idea through presentation slides.

It usually focuses on showcasing your product, sharing your business model, giving a look into your monetization strategy, and introducing your team.

A startup pitch deck is an essential fundraising tool for successful startups, whether you’re looking to raise funding from $50,000, $500,000, or $50 million. However, an investor pitch deck is just one of the best pitch decks and examples we will share below.

Despite the brevity of the successful startup pitch decks, which usually run for 10 slides or less, creating a pitch deck that wins investment is not an easy task.

What Does a Successful Startup Pitch Deck Cover?

A great pitch deck covers key points through visuals and bullet points and usually has a competition slide, a problem slide, and a solution slide to explain your offering and the market.

Additionally, a business model slide and a team slide (if your business is developed enough to present these) can turn a good deck into a great startup pitch deck.

Don’t forget, a simple pitch deck is a good pitch deck—and you’re about to learn how to nail it.

In This Legendary Startup Pitch Deck Article You Will Find:

• Examples of 33 successful pitch decks
• Takeaways that you can apply when creating your own startup pitch deck
• Editable templates of 10 pitch decks that you can use for free

Looking for a winning pitch deck template ASAP to present in front of potential investors?   Try our free template created in collaboration with HighSpark – an agency that has helped more than 500 startups raise cumulatively over $80 million in funding. 

Here is the list of 33 of the best startup pitch deck examples that we will go through:

• ZenPayRoll (Now Gusto)
• Wealthsimple
• AppVirality
• Shape Integrated Software
• Ooomf (now Crew)
• Sequoia Capital

These startup pitch deck examples were created by top brands in tech. At the time, they were all small startups (seed stage companies) looking to raise money or venture capital through potential investors and grow their businesses. Sound familiar?!

We hope that their business idea and investor pitch decks will inspire you (and of course, potential investors).

If you are more of a visual learner than a reader type, you can watch a video summary of the first 10 startup pitch deck examples mentioned in this blog post:

Alternatively, if you’re ready to create your own pitch deck, we’ve added some startup pitch deck examples and pitch deck templates to the bottom of this article. You can go straight to them by clicking here . Or get access to Piktochart’s online design tool by signing up for a free account and choosing a presentation template to get started easily.

From behemoths like Facebook and YouTube to superstars like Buffer, together these startups have raised millions of dollars and are now worth billions!

It’s time to see how they did it.

33 Legendary Startup Pitch Deck Examples

1. facebook pitch deck.

Here’s a fun fact: Peter Thiel, the billionaire venture capitalist, and entrepreneur, was the first outside investor in Facebook back in 2004. That’s when Mark Zuckerberg first set out to turn his dorm room project into a lasting business. Zuckerberg received $500,000 from Peter Thiel.

Facebook’s pitch deck was more of a media kit  of sorts. It was containing the company’s value proposition, key metrics, and marketing services that were used to sell ads to potential clients.

Favorite takeaway : The focus of the startup pitch deck was based on solid numbers such as user engagement, traffic, and growth trajectory.

2. Airbnb pitch deck

Airbnb is a platform that allows people to list, find, and rent lodging.

This company is one of the greatest startup success stories of our time.

The now famous Airbnb pitch deck has become one of the best pitch decks for inspiring entrepreneurs around the world.

Favorite takeaway: The intro. It’s all about hooking your audience. You need to describe your business using as few words as possible. Imagine telling a 5-year-old what your business is about. If you can’t do that, it’s time to put some time into nailing it down.

3. Buffer pitch deck

Buffer is a social media scheduling platform that helps you schedule content for Facebook, Twitter, LinkedIn, and Pinterest.

The almighty startup pitch deck that helped Buffer to raise half a million dollars gained popularity by becoming one of the first pitch decks openly shared online. The founder decided to put it up to help other startups to raise funds.

Favorite takeaway: Similar to Facebook, the deck was based on solid numbers from Buffer’s users (e.g., 800 users, $150,000 annual revenue run rate, etc.)

4. Square pitch deck

Square is a company that allows merchants to accept mobile credit card payments via a dongle.

Favorite takeaway : Social proof! It doesn’t hurt to promote the management team if they’ve been with Twitter, Google, LinkedIn, PayPal, and more. It shows that your management team’s experience is an armor to the company. This detailed startup pitch deck outlines Square’s business model and a simple financial model that portrays its annual revenue and five-year growth rate.

5. LinkedIn pitch deck

Founded in 2002, LinkedIn is the top business-oriented social networking platform.

The company’s pitch talks a great deal about company values, the power of networking, and how it’s different from other social networks out there.

Favorite takeaway : The deck also provides an extensive analogy to showcase to investors what LinkedIn is. For example, it talks about “Web 1.0” vs. “Web 2.0”: Alta Vista was “Search 1.0”, and Google was “Search 2.0”. The deck talks about how LinkedIn is “Networking for Businesses 2.0”.

6. Mint pitch deck

Mint is a personal financial services tool that helps people track their spending and find ways to save money.

This startup pitch deck example was used in a competition and was never used for raising money, but it’s still a powerful deck that startups can learn from.

Favorite takeaway : This simple deck provides a clear value proposition to customers and investors. The creators of this deck also understood that one of the key concerns of an investor is the exit mechanism of his or her investments. I love how the deck highlights a number of exit strategy options.

7. MapMe pitch deck

MapMe allows users to create universally accessible (i.e., on smartphones, tablets, and computers) maps of anywhere they want with no coding required.

This startup deck was used to raise $1 million in seed funding.

Social proof almost always works. The deck showed that the startup had over 20,000 unique visitors, 18,000 monthly alerts, and12 minutes average sessions on the site.

Favorite takeaway : The pitch deck has fewer than 13 slides but provides investors with knowledge of the traction the site got going viral on social media and its go-to-market strategy.

8. LaunchRock pitch deck

LaunchRock allows users to create landing pages and quickly get their startups known through social media, even before the launch of their full site.

Favorite takeaway : As a more creatively designed pitch deck example, this pitch deck had only 15 slides but showed how the product works and the different ways it can be used. They also utilize an analogy similar to what LinkedIn had in their decks.

9. Mixpanel pitch deck

Mixpanel is an advanced analytics platform for mobile and the web. They not only measure page views but also analyze the actions people take. This is the series-B startup pitch deck for Mixpanel that helped them raise over $65 million.

Favorite takeaway : This pitch deck example started off with a problem: people guessing their analytics. It followed up by providing its solution to that problem and, ultimately, its competitive advantage. One of the best pitch decks, this is a great example of showing the problem and solution.

10. Moz pitch deck

Moz started out as an SEO company but has pivoted to support marketers across all inbound marketing strategies.

This is the series-B startup pitch deck for Moz which they used to raise over $18 million. If you’re an established startup, this is a great example of an investor pitch deck, and you can follow this guide. The pitch deck is packed with information about the company since it was founded five years prior to this pitch.

Favorite takeaway : Because the company had already been in operation for five years, they were able to present an accurate estimated revenue, revenue run rate, average customer lifetime value, cost of paid acquisition, etc.

11. Buzzfeed pitch deck

We all have a love-and-hate relationship with Buzzfeed, don’t we? I’m sure you’ve stumbled on their pages or watched their videos before. As of today, BuzzFeed has managed to raise over $240 million in investor capital (another great example of an investor pitch deck).

Favorite takeaway : SOCIAL PROOF! It doesn’t hurt to start a pitch deck with big numbers the company has, like the millions of users visiting the website on a monthly basis and quotations from large organizations such as CNN.

12. YouTube pitch deck

YouTube was acquired by Google in 2006 for $1.6 billion. Like Facebook, this company doesn’t require any introduction. Unfortunately, this is not the original deck. This is YouTube’s pitch deck to Sequoia Capital (one of the most established VC investors who’s often regarded as one of the industry’s best), which was released through a legal proceeding.

Favorite takeaway : The company wanted to be the primary outlet for video content, and it succeeded in doing just that. It goes to show that if you know what your product can do, are able to show its potential, and build on the momentum gained through early investments to create that, then you can achieve its potential. If you’re aiming to build an investor pitch deck to land a VC like Sequoia Capital, this presentation slide deck is a great template for you!

13. Manpacks pitch deck

Manpacks is a platform that delivers men’s essentials such as underwear, razors, grooming, and other products.

The company raised $500,000 with this pitch deck.

Favorite takeaway : This deck stands out! They clearly understand who they are, and they stayed that way throughout the entire presentation. The startup pitch deck is filled with a fun tone that helps explain the product well.

14. Foursquare pitch deck

Foursquare is a mobile platform that helps you find the best places to go in your area.

Favorite takeaway : This pitch deck does a great job using screenshots of social proof that the app already has from its users sharing tweets of them being the ‘mayor’ of a particular area.

15. Flowtab pitch deck

Flowtab was an app that allowed people to order drinks quickly at a crowded bar. Despite shutting down, the founders still made an effort to help other startups.

Favorite takeaway : Simplicity. This pitch deck example does well explaining critical information like the problem, the solution, their business model, and traction. You can’t really go wrong with this pitch deck.

16. Dwolla pitch deck

Dwolla is a payment solution that allows users to send, receive, and request funds from other users. This 18-slide startup pitch deck landed the company $16.5 million.

Favorite takeaway : Most startups are founded because of a problem they faced, but not many people tell their story well through their pitch decks. In their slide deck, Dwolla shared a great story of how the founder paid $50,000 a year in credit card fees and then created a solution for never doing it again.

17. ZenPayRoll  (Now Gusto) pitch deck

Gusto (previously ZenPayroll) is a cloud-based solution tool for small businesses to pay employees.

The company raised $6 million with this pitch deck.

Favorite takeaway : This isn’t just a startup pitch deck. It is a template that you can use and replicate easily by filling in the blanks.

18. Bliss pitch deck

Bliss provides metrics for coders and allows them to collaborate easily.

The company raised over $400,000 using Angel List.

Favorite takeaway : The pitch deck was well composed with a clear understanding of the product and the investors they were pitching to. This is one of the best pitch decks to use if you know your target market.

19. Adpushup pitch deck

Adpushup allows companies to maximize ad revenues through advanced A/B testing. They raised more than $632,000 in investments.

Favorite takeaway : This slide deck proves that going back to the basics works. This pitch deck has basic principles like a great introduction, an outline of problems, potential solutions, market opportunities, products, case studies, milestones, traction, and a future plan.

20. Wealthsimple pitch deck

Wealthsimple is Canada’s first online investment manager. They raised more than $2 million in seed funding with this slide deck.

Favorite takeaway : The startup pitch deck is sweet and short but effective. Our favorite part is the transformation of the industry, which is laid out in a table format.

21. AppVirality pitch deck

AppVirality allows app developers to grow their platforms using growth method techniques proven by other startups.

Favorite takeaway : Our favorite takeaway is how the flow of the pitch deck goes through the problem, the proven solution, and how it works within their app to their target market in multiple slides.

22. Shape Integrated Software pitch deck

Shape Integrated Software is budget management software that helps PPC analysts manage various budgets across different channels.

Favorite takeaway : When you have the traction to back your startup, use it. Shape clearly took advantage of it and presented it clearly in their pitch deck.

23. Podozi pitch deck

Podozi is an online e-commerce platform based in Nigeria.

Favorite takeaway : Most startup pitch decks work well when they’re short and sweet, in multiple slides, like Podozi’s. The best takeaway is the working partnership with large brands that this platform already has.

24. Fittr pitch deck

Fittr is a platform that designs custom workouts tailored to equipment, access, time management, and goals.

Favorite takeaway : As a user of this platform, we love the investment goals and the purpose of what the company is planning to use it for.

25. Swipes pitch deck

Swipes is a task manager app to help its users increase their productivity.

Favorite takeaway : One of their pages used social proof of quotations from The Next Web and Lifehacker. You can’t go wrong with that.

26. Canvas pitch deck

Canvas replaces paper-based processes with affordable and easy-to-use mobile apps and forms. They raised $9 million with these decks.

Favorite takeaway :  Instead of saying what they do, the second slide in their pitch deck shows how their startup helps businesses. No words are needed.

27. Ooomf  (now Crew) pitch deck

Crew (formerly Ooomf & then PickCrew) is a freelancer marketplace that connects mobile and web developers with projects or work. This deck was used to raise over $2 million dollars.

Favorite takeaway : Well-designed with an easy-to-understand flow.

28. Cubeit pitch deck

Cubeit is a mobile application that allows users to aggregate content from anywhere. Cubeit used this 13-slide deck to raise seed funding before they even had a finished product.

Favorite takeaway : A strong introduction will get investors to pay attention. Their deck starts out with a clear message, which was that “owning more devices doesn’t make your life easier”. I can’t help but pay attention to how this company will help.

29.  Castle pitch deck

Castle was a startup that let rental owners put their properties on autopilot. This was the deck Castle used to raise $270,000 for their startup.

Favorite takeaway : Great design and easy to digest.

30.  Sequoia Capital pitch deck

Sequoia Capital is one of the leading investment firms in Silicon Valley. This deck is a template they recommend following.

Favorite takeaway : It’s like having the keys to the kingdom. You don’t have to guess what this investment giant is looking for. They tell you straight away.

31. Uber pitch deck

When Uber hit the scene, they fundamentally reimagined urban transportation. Their pitch deck tells this audacious story perfectly. Simple yet impactful, it illustrates the problem of expensive taxis and car services, then introduces Uber as the affordable, tech-driven solution.

They use stark data points to highlight the financial opportunity, a vital touch for potential investors.

As you create your pitch, remember Uber’s two key strengths: painting a clear problem-solution scenario and using compelling data to underscore their market potential. This strategy not only shows understanding of their market but also communicates their transformative vision effectively.

Favorite takeaway : The deck is clean and minimalist. The flow is easy to follow, and you get a clear idea of what’s the problem they’re trying to solve, and how they solve it.

32. WeWork pitch deck

WeWork’s pitch deck beautifully encapsulates its community-driven approach to shared workspaces.

They use visually appealing slides that mirror their innovative, modern brand. Their pitch deck deftly articulates the benefits of shared workspaces in today’s economy, setting the stage for their unique value proposition.

Favorite takeaway : what we do, who we do it for, why we do it; the deck walks you through their company vision with smart visuals and copy. We loved how they generated urgency by highlighting how co-working spaces were a fast-growing trend and investors could miss out on a profitable investment if they didn’t act quickly.

33. MatterMark pitch deck

MatterMark’s pitch deck is a testament to the power of storytelling. utilizing clean visuals to aid comprehension and coupled with succinct copy to keep the narrative engaging. The 30-slide deck earned the platform $6.5 million in seed A funding.

Favorite takeaway : Strong visual storytelling through the use of charts and graphs. In just a few moments, you can see where the majority of their revenue comes from compared to their other revenue streams.

Summary of Pitch Deck Template Takeaways

To sum up, a strong startup pitch deck not only serves to reinforce your brand to the target audience or investors, but shows your business plan and unique offering through the slides presented; using a problem slide, a solution slide, and a traction slide including concise bullet points. 

The best startup pitch deck also shows off your company’s personality, through the inclusion of a team slide or similar in the next few slides, to be presented after your business plan is clearly outlined.

As your company grows, you’ll probably start thinking about the next stage of growth. You can use these successful pitch decks can as the foundation to make an investor deck for your next round of financing.

Look at the takeaways from these startup pitch decks as a guide to help you in your quest to raise funds and venture capital for your own startup for an investment round.

Here are some of the key takeaways from our pitch deck examples:

• Pitch decks don’t have to be formal or beautiful.
• A great pitch deck will provide an impactful intro or slogan.
• Keep your deck short (less than 20 pages).
• Use analogies to back up the points that you’re making.

After going through so many startup pitch deck examples, we recommend that to make your pitch presentation stand out you should:

• Start with a strong intro/vision.
• Show problems and offer solutions.
• Identify market opportunities.
• Showcase products/services clearly.
• Digest your business model
• Highlight financials
• Add social proof/case studies.
• Differentiate from competition.
• Show an experienced management team.

Designing a strong pitch deck could turn your business idea into a reality after convincing investors to provide support financial support to your project.

If you’re looking for additional information, DocSend shared lessons  they got learning from 200 startups who raised $360 million from their first pitch deck.

10 Pitch Deck Templates for You to Try

The following pitch decks are free templates available in Piktochart that you can use. This makes it easy to work on your slides without having to worry about design. We took care of that for you.

If you don’t have an account yet, just sign up for a free Piktochart account here and then click on one of the templates below.

To learn how the online pitch deck creator works, watch this on-demand demo .

1. Investment Pitch Deck Template With HighSpark

2. Finance Pitch Deck Template

3. Business Pitch Deck Template

4. Startup Pitch Deck Examples

5. Tech Pitch Deck Examples

6. Business Keynote Template 

7. Product Pitch Deck Template

8. Product Pitch Deck Template

9. App Product Presentation Template

10. Product Website Pitch Deck Template

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Google Slides

How to Create a Pitch Deck (and the 10 Slides You Need)

Table of Contents

In the high-stakes world of startups, a pitch deck presentation is often the deciding factor for securing investment, whether in high-pressure situations like Shark Tank or pre-seed pitching rounds. With limited time to make a first impression, the quality of your pitch deck is crucial in leading to that all-important follow-up meeting with investors or VCs.

In this article, we’ll guide you through how to create a pitch deck and the ten essential slides you need. We’ll also explain what makes a good pitch deck (including examples), the 10/20/30 rule, and how to avoid common mistakes.

Success in entrepreneurship isn’t just about hard work, luck, and timing. It’s also about successfully convincing others to invest in your vision, whether you’re seeking funding, advice, mentorship, or partnerships. A great pitch deck will be your essential tool in persuading investors. Let’s get started!

What is a Pitch Deck?

A pitch deck is a slideshow presentation that succinctly conveys your business idea, market opportunity, and value proposition. Startup founders and entrepreneurs commonly use them to present their business ideas, products, or services, also known as a business or investor deck. It is necessary in securing funding, attracting partnerships, and closing deals.

With a concise format of 10 to 20 slides, this visual tool effectively conveys a business idea and its potential to help entrepreneurs connect with investors, clients, or partners. Suppose your pitch catches the interest of potential investors. In that case, there will likely be an in-depth next meeting (i.e., the start of the actual pitching process).

💡 The most common formats for pitch decks are PowerPoint slides, Google Slides, or Apple Keynote presentations.

Purpose of a Pitch Deck

The purpose of a pitch deck is to clearly and quickly communicate your business’s potential. Used in fundraising pitches, idea support, and forming strategic partnerships, it provides a visual snapshot of your business idea and its market viability.

Pitch decks are not only used by startups but also in a variety of other settings. The structure of your slides should enable potential investors to grasp your business idea’s potential quickly.

Types of Pitch Decks:

• Branding or marketing plan
• Fundraising
• Film & TV

The 10-20-30 Rule for Slideshows

The 10-20-30 rule, coined by venture capitalist Guy Kawasaki, offers a structured approach to creating effective PowerPoint pitch decks. This rule is a favorite among startups but applies to all types of presentations. It includes:

• Keeping to just 10 slides.
• Limiting the presentation to 20 minutes.
• Ensuring a font size of at least 30 points.

However, sticking to 10 slides isn’t always the optimal approach for everyone. As David from NextView VC reminds us, it’s crucial to present in a manner that feels authentic to you. Treat pitch deck templates as flexible starting points, and tailor them to highlight the uniqueness of your startup.

What should be in a pitch deck

A pitch deck should concisely outline your business idea, market, strategy, finances, team, and funding needs in an engaging story. You should use between 10 and 20 slides depending on your needs and audience.

In the next section, we’ll guide you through creating each slide.

The 10 most important slides in an investor deck:

• Business overview: A brief introduction to the business, including the mission and vision.
• Problem statement: Identify the problem or need in the market the business intends to solve.
• Solution slide: The product or service offered by the business as a solution to the identified problem.
• Market size and analysis: Information about the target market and industry, including size, growth potential, and customer demographics.
• Product and business model: How the business plans to make money, including the product and pricing strategy.
• Go-to-market plan: The approach to promoting the product or service and acquiring customers.
• Competitors: A look at the competitive landscape and how the business differentiates itself from competitors.
• Financials: Financial projections and current financial status.
• Team: Information about the key team members, their roles, and their experience.
• Ask: The specific funding request and how it will be used to grow the business.

Now that we’ve covered the basics, we’ll move on to how to create a pitch deck.

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How to create a pitch deck

We’ll take a step-by-step approach to making the essential 10 slides in a pitch deck. It will cover the most critical aspects of your business idea and pitch presentation. You may add more slides as you go, but let’s start by looking at each of these 10 slides, their purpose, and what information should be included.

Slide 1: Business overview

The first slide of your pitch deck will set the tone for the rest of the presentation. The business overview (title slide) should briefly capture the core of your idea and stand out to investors.

• Include your logo.
• title slide
• Name of your idea, business, or startup.
• Summarize your concept into a catchy headline.

Slide 2: Problem

Use this slide to lay the groundwork of your pitch by focusing on the problems or pressing needs that your business addresses. Highlight the market gap and illustrate why it’s an important opportunity.

• Present the problem your business solves in the form of a problem statement.
• Emphasize its relevance to your audience.
• Back up your points with solid data like market statistics or instances of current inefficiencies.

Slide 3: Solution

The solution (or value proposition) slide should address each problem mentioned in the previous slide. There could be many ways to solve a problem, so clarify how your solution benefits your target segment.

• The value proposition of your product or service.
• What sets it apart from competitors.

Slide 4: Market size

This slide should provide a clear picture of the market analysis and landscape based on your research. Illustrate the scale of the market you’re targeting or part of, demonstrating growth prospects and business opportunities. Key points to include:

• Break down the market opportunity into TAM, SAM, and SOM.
• Note any important market trends.
• Use visual aids like charts or graphs to effectively depict market size and trends.

Slide 5: Product & business model

Summarize your product and business model in this slide to show how you will make money, scale, and be profitable.

• Highlight your product’s main features or services.
• Add visuals like screenshots or images for clarity.
• Detail your revenue streams, cost structure, and pricing strategy.

Be ready to explain any challenges within your business model and your solutions.

Slide 6: Go-to-market strategy

The go-to-market (GTM) slide outlines your strategy for entering the market and acquiring new customers. Explain how you will distribute your product or service and reach your target audience.

• Outline each phase of your GTM strategy.
• Define your ideal customer or buyer persona and how you provide value to them.
• Explain your sales and marketing approaches to reach customers.

Having a good idea or product isn’t enough to convince investors. They need to know if you have a viable, thought-out strategy to reach and serve the target market.

Slide 7: Competitive analysis

Demonstrate your understanding of the market and the competition in this slide by providing data and market research. Offer data-driven research to map out the competitive landscape, including:

• Identification of major competitors and alternatives.
• Specify your unique selling proposition (USP) and competitive advantage.
• Strategy and positioning against competitors.

Be straightforward in this slide and reassure investors that you are aware of your competition and have a plan to achieve and maintain a competitive edge. You could mention potential challenges, risks, or disruptors.

Slide 8: Team

Many investors often consider the team behind a startup as one of the most critical factors in their decision-making process. A study done on over 21,000 startup founders suggests that the founder’s personality – or the combined personalities of the founding team – is paramount to entrepreneurial success.

• Include all founders, management, and advisors.
• Roles and responsibilities.
• Highlight key skills and relevant experience.
• Mention any meaningful connections.

The team slide has to instill confidence in potential investors that this is the right team for the job, even if you are a solo founder.

Slide 9: Financials

This is a critical slide where investors may spend the most time reading to get a glimpse into the business idea’s financial feasibility and potential return. Describe how you plan to generate revenue and your pricing strategy. Each startup will show different financial figures based on their stage.

Basic financial data:

• Income statement
• Sales forecast
• Expenses and burn rate
• Profitability
• Market size (Total Addressable Market, Serviceable Available Market, Serviceable Obtainable Market)
• Projected revenue growth for at least three years.

Other KPIs you may include:

• Customer acquisition cost (CAC)
• LTV/CAC ratio (indicates how sustainable the business model is)
• Customer growth

Coming up with these figures demonstrates your financial acumen and your understanding of the key metrics that drive business success.

Slide 10: Ask

The last slide should wrap up the pitch with a snapshot of your current standing, any accomplishments, a timeline, and the use of funds.

• The current state of affairs (growth, market share).
• State the amount of funding needed and how you plan to use it.

Investors want to know if your startup/idea is worth investing in, so show them evidence of progress, past successes, or the potential for future success.

What makes a good pitch deck?

A good pitch deck gets your point across to investors and captures their attention. Successful pitch decks are clear, focused, and persuasive. Many investor pitch decks follow a similar structure because they give investors a snapshot of a business’s investment potential.

These are traits of a good pitch deck:

✅ Concise and clear, without fluff or distracting details.

✅ Focused on telling the story of the startup/idea and its potential.

✅ Structured with a logical flow. Each slide supports the overall narrative.

✅ Persuasive , backed by data, research, and appropriate graphs and charts.

💡 Save time by using an AI pitch deck presentation maker like SlidesAI

Best pitch deck examples

Here are some of our favorite pitch deck presentations. The best pitch decks balance detailed information with simplicity. Take a look at these pitch deck examples across different stages of funding:

Airbnb pitch deck (Pre-seed)

LottieLab pitch deck (Seed)

Copy.AI pitch deck (Series A)

Wanderlist pitch deck (Series B)

Crunchbase pitch deck (Late stage)

💡 Check out more free pitch deck templates here .

Top 3 mistakes to avoid with your pitch deck

These common mistakes can diminish the impact of your presentation. Strive for a balance between thorough information and simplicity for maximum impact.

Mistake 1: Overemphasizing aesthetics

Overdesigning your slide deck can detract from your core message while pitching. In most cases, it is safe to leave out PowerPoint animations and excessive graphics. Use brand colors if possible; any image, graph, or chart you include should directly support your narrative.

💡 Pro tip: Maintain a consistent visual theme and leave out flashy design elements.

Mistake 2: Overloading information

It’s natural to want to share a lot of information on each slide, but doing so can make it harder for your audience to tell what’s important. VCs hear hundreds of pitches each year – you need more clarity in your pitch to catch their interest within your allocated time. Focus on the key information and overall structure of the pitch deck presentation.

💡 Pro tip: Prioritize clarity and conciseness to make a lasting impact.

Mistake 3: Lack of personalization

Pitch deck templates are a great starting point, but remember to tailor your pitch and content to your audience. Investors differ in their interests and priorities. Understanding what your audience value can significantly improve your pitch’s impact.

💡 Pro tip: Find out what resonates with your audience and include or address them in your deck.

• No design skills required
• 3 presentations/month free
• Don’t need to learn a new software

A thoughtfully prepared pitch deck is essential for securing investment. View your pitch deck as a brief yet compelling introduction to your startup’s potential, aiming to secure further discussions and, ultimately, funding. By adhering to the 10-slide structure recommended in this article, you can effectively convey your business vision, introduce your team, emphasize your market edge, and outline your financial forecasts.

Organize your slides to ensure your business concept is easily understood. Be succinct and clear, and align your content with what investors typically seek. Steer clear of common pitfalls like cramming slides with information or not customizing your deck to align with investor interests. Wishing you success!

Frequently Asked Questions

Is a pitch deck the same as a business plan.

A pitch deck and a business plan are not the same. While a pitch deck visually presents key aspects of your business idea, a business plan is a comprehensive written document that outlines all aspects of your business. A pitch deck can summarize your business plan but cannot replace it.

What happens after a successful first pitch?

Pitch deck guides often focus on the initial meeting with venture capitalists, but that’s just the start. Investment decisions involve multiple meetings, due diligence, negotiations, and paperwork. As NextView VC’s David Beisel puts it, “The purpose of all venture capital meetings is to get another meeting.” Read more about what to expect after a successful first pitch .

What about other slides, like the traction slide?

Traction slides are to showcase proof of any progress, achievements, and market acceptance. For early-stage startups, including pre-seed, traction might not necessarily mean revenue. It can be any evidence that validates your business idea and market demand, such as user sign-ups.

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Blog Data Visualization 120+ Presentation Ideas, Topics & Example

120+ Presentation Ideas, Topics & Example

Written by: Ryan McCready May 08, 2023

Did you know that 46% of people can’t sit through a presentation without losing focus? 

That’s why I wanted to learn how to make a presentation that will captivate an audience. After looking at hundreds of different authors, topics and designs, I’ve assembled over 100 presentation ideas and tips on how to design a compelling presentation for:

• Social media
• Online courses
• Pitch decks
• Lead generation

In this blog, you’ll find 120+ presentation ideas, design tips and examples to help you create an awesome presentations slide deck for your next presentation.

To start off, here’s a video on the 10 essential presentation design tips to make sure that your presentations don’t fall under the YAWN category.

1. Use a minimalist presentation theme

CREATE THIS PRESENTATION TEMPLATE

The best designs can also be some of the simplest you see. In the Airbnb pitch deck below, they use a minimalist color scheme and font selection.

A minimalist design is sleek, organized and places the most important thing in focus: your information. There are no distracting stock images, icons, or content. Everything on this unique presentation feels like it belongs and works together perfectly. 

Learn how to customize this template:

2. Use a consistent design motif throughout your presentation

Here’s a go-to tip to for a cohesive presentation design: use a design motif. The motif could be a recurring shape (like circles, lines or arrows) or symbol (like a leaf for “growth” or a mountain for “goals”). For more ideas, check out our guide to common symbols and meanings used in design .

For example, this  presentation template uses circles as a design motif. The same circle icon is used in three different colors to add a bubbly touch to the design. The team photos are also incorporated using circle frames:

3. Use an eye-catching presentation background image

Like with any type of design work, you should want to catch the eye of your audience. In a presentation, this should be done from the beginning with a  compelling background image or a color gradient.

In this presentation template, the creators were able to do just that with a landscape photo. When a presentation like this is seen on social media, during a webinar or in person, your audience will definitely listen up.

4. Visualize your points with icons

Icons are the perfect visuals to include in presentations. They’re compact and can convey a concept to your audience at a glance. You can even combine multiple icons to create custom illustrations for your slides. 

Use the Icon Search in Venngage to find illustrated and flat icons:

5. Use a black & white color scheme for a corporate presentation design

In the presentation below there are only two colors used: black and white. Now, you might be worried that only using two colors is boring, but it all comes down to balance.

Playing off the ideas of classic minimalism, the designer made this presentation look sleek and professional. And now your content can be the main attraction of your presentation as well!

6. Repurpose your slide deck into an infographic 

Different types of presentations serve different purposes and sometimes it helps to work smarter, not harder when you are creating a unique presentation. In fact, the spacing, layout, and style used in this presentation makes it easy to repurpose the same images into an infographic.

This allows you to create two unique pieces of content from one idea!  Which is exactly what  Officevibe did .

Join Venngage’s CEO, Eugene Woo, to learn how you can design impactful infographics that will help maintain trust, increase productivity and inspire action in your team.

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7. Break your genre mold for a fun presentation idea

When I first clicked on this creative presentation from SEMrush, I was not expecting to be transported into a comic book. I’m glad I clicked because it may be the most unique slide deck I have ever seen. Going this extreme with your presentation ideas may seem a bit risky, but to be able to break the mold in this age of cookie-cutter presentations is worth it.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15  interactive presentation ideas  to enhance interactivity and engagement.

8. Make your presentation cover slide count

As I was scrolling through all of the presentations, this one made me stop in my tracks. It could be that I have a life-long love of Star Wars, or it could be that their presentation cover slide was designed to do just that: grab your attention. That’s why you should not stick with a boring, text-only title slide. Don’t be afraid to use icons and illustrations to make a statement.

9.  Alternate slide layouts to keep your presentation engaging

Keeping your audience engaged throughout an entire presentation is hard, even if you have been working on your presentation skills . No one wants to look at slides that look exactly the same for an hour. But on the other hand, you can’t create a unique masterpiece for each slide.

That’s why I’m very impressed with what the designers did in the presentation example above. They use a consistent visual theme on each slide, but alternate between vertical and horizontal orientations.

The swapping of orientations will show people that the presentation is progressing nicely. It can help you make a strong, almost physical, distinction between ideas, sections or topics.  

10. Make your audience laugh, or at least chuckle

Sometimes you need to not take your business presentations too seriously. Not sure what I mean? Go check out slide number 10 on this slide deck below.

If you did not actually laugh out loud, then I don’t know what to tell you. Small illustrated embellishments can be very powerful because they evoke an emotional response and to gain your audience’s trust.

Did you know 70% of employees think that giving a good presentation is an essential workplace skill? Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

11. Supplement your presentation with printed materials

Printed takeaways (such as brochures and business cards ) give audience members a chance to take home the most important elements of your presentation in a format they can easily access without using a computer. Make sure you brand these materials in a way that’s visually consistent with your slide deck, with the same color scheme, icons, and other iconic features; otherwise, your recipients will just end up scratching their heads.

If you’re giving people multiple materials, try packaging them all into one convenient presentation folder. There are over 100 styles with a wide range of custom options, so feel free to get creative and make your folder stand out. Sometimes a unique die cut or an unusual stock is all you need to make something truly memorable. Here are some brochure templates to get you started.

12. Only use one chart or graphic per slide 

Having too much information on a slide is the easiest way to lose the focus of your audience. This is especially common when people are using graphs, charts or tables .

In this creative slide deck, the author made sure to only include one focal point per slide, and I applaud them for it. I know this may sound like a simple presentation tip, but I have seen many people lose their audience because the slides are too complex.

13. Keep your employee engagement presentations light   

Sometimes you need to get away from stuffy, professional presentation ideas to capture your audience’s attention. In this case, Officevibe used some very colorful and playful illustrations to stand out from the crowd.

I mean, who could not love the plant with a face on slide number 9? And if you want to see some more icons and illustrations like this, be sure to check out our article on how to tell a story with icons.

14.  Feature a map when talking about locations

Including a map in your creative presentations is a fantastic idea! Not only do they make an interesting focal point for your slide layout, they also make location-based information easier to understand.

This cool presentation example by our pro designers at Venngage uses maps to visualize information. This map both dominates the screen, and also displays all the locations being covered.

15. Use a font that is large and in charge 

If you are presenting to a small group or a packed stadium, make sure your audience can see your text! Use a large and in charge font that can be read from even the nosebleed seats. 

Honestly, you really never know where your unique presentation will be seen. It could be seen in a conference room or conference hall, and everything in between. Be ready to present almost anywhere with a bold and easy to read font.

16. Use pop culture references to build a fun presentation 

Using a meme or pop culture reference is another way that you can jive with your audience. It can be used to quickly get a point across without saying a word or create a moment that you can connect with the room. For example in this presentation, they used Napoleon Dynamite to give the audience feelings of nostalgia.

17. Use more than one font weight on your presentation cover slide

Just like you would never use one font on an infographic, you should never use just one font on your presentation (for more tips, read our guide on how to choose fonts ). In this presentation example from HubSpot, they use a bunch of different font weights to add emphasis to key words and ideas.

As you can see, they use a bold font on the presentation cover to bring attention to Steve Jobs name. This makes it easy for the audience to know what your presentation is going to be about from the beginning as well. 

18. Use a color theme for each idea 

Color is another extremely powerful nonverbal tool that you can use to guide your audience. By using a different color for each section of your creative presentation, Dell is able to clearly indicate when they are switching points or ideas.  Going from green to orange, and even red almost effortlessly.

This is a great way to design a list, guide, or a  how-to presentation as well. And each color can be assigned to a different step or number with ease. 

Need help picking the perfect color palette? Start here !

19. Use illustrations instead of pictures 

An easy way to keep your design consistent throughout your unique presentation is to use illustrations like in this slide deck by Domo.

They used illustrations instead of pictures to show off their subject on slide numbers 4-10 and it looks fantastic. This will ensure that the audience focuses on the content, instead of just the photo they could have used.

It also helps that illustrations are a top design trend for 2020 .

20. Use contrasting colors to compare two perspectives or sides of an argument 

Contrasting colors can be used to quickly show each side of topic or an argument. For example in this presentation, they use this trick to show the difference between their company and the competition.

They use color very effectively in this example to show their company is better, in a nonverbal way. With a lighter color and illustrated icons, the company is able to position them as the better choice. All without saying a word.  

Now if they would have used similar colors, or a single color the effect wouldn’t have been as strong or noticeable.

21. Include your own personal interests

This example is one of the most interesting and cool presentations I have seen in awhile, so I suggest checking out the entire thing. The creator inserts a bunch of his personal interests into the slide to make his presentation about education fun and relatable. And they even use a Super Mario Bros inspired presentation cover, so you know it has to be fantastic! 

22. Try to stick to groups of three 

How many major ideas should be present on your presentation aid? Never break your  presentation layout down into anything more than thirds. This means there should be at most three columns, three icons, three ideas and so on.  A great example of this idea starts on slide number 9 in this slide deck and continues throughout the rest of the presentation.

 Here is a great three columned slide template to get started with.

23. Add a timeline to help visualize ideas 

One of the best ways to visualize a complex process or historical event is to use a timeline presentation. A list of all the steps or events is just not going to cut it in a professional setting. You need to find an engaging way to visualize the information.

Take the presentation example above, where they outline the rise and fall of Athens in a visually stimulating way.

24. Label your graphs & charts 

If the people at Pollen VC had not added those annotations to the graphs on slide number 5, I would have definitely not known what to make of that graph.

But when you combine the visuals on a graph with descriptive text, the graph is able to paint a picture for your audience. So make your graphs easy to understand by annotating them (this is a chart design best practice ).

Create a free graph right here, right now!

25. White font over pictures just works 

There is a reason that you see so many quotes or sayings in a white font that are then overlaid on an image. That it is because it just works in so many situations and the text is very easy to read on any image.

If you do not believe me, look at the slide deck example above where they use a white font with a few different fonts and about 100 images. Plus the presentation template is chocked full of other tips on how to create a winning slideshow.

26. Color code your points across the whole presentation 

Here is another example of a presentation that uses color to keep their points organized. In this case, they use 10 different pastel colors to match the 10 different tips for employee engagement.

Check out our guide for how to pick the best colors for your visuals .

27.  Use a simple flow chart to break down a process

If you’re a fan of the movie Step Brothers , you may have heard of Prestige Worldwide before. In this fun presentation example they are back to sell you on their business model and growth plans.

This time, the presentation will be effective because it actually talks about what the business does.

Instead of making a music video, they use a helpful flowchart template to explain their business model. I would recommend following their lead and creating a dynamic flow chart to visually break down any process.  Try making your own flowchart  with Venngage.

28. Make your slide deck mobile friendly 

As more people move to mobile as their main device each year, making your presentations mobile-friendly is becoming increasingly important. This means that the text is large and there aren’t too many small details, so everything can scale down. Just like in this presentation example from the creators at Globoforce.

29. Don’t be afraid to include too many examples 

If you are presenting a complex idea to a group, especially a large audience, I would recommend having a ton of good examples. Now, I would try not to overdo it, but having too many it is better than having too few.

In this creative presentation, the people at With Company spend about 20 slides just giving great examples of prototyping. It doesn’t feel too repetitive because they all are useful and informative examples.

30.  Use consistent visual styles for an elegant presentation design

I have already written extensively about using icons in all of your design projects . I haven’t talked as much about matching icons to your presentation template.

But that’s just as important, especially if you want to create a professional presentation for your audience.

As you can see in the example above, the designer used minimalist icons that fit the slide designs. All of the other graphics, charts and visual elements fit together nicely as well.

Plus the icons don’t distract from the content, which could ruin a stellar presentation.

31. Use a consistent presentation layout 

In this example from Bannersnack, they use a consistent layout on each of their slides to help with the flow by using the same margins and text layout.

It’s a solid presentation example because they help the user know where to look immediately. It may seem like they are playing it safe, but anything that can speed up the time it takes for a user to read the content of the slides, the better.

32. Use loud colors as much as possible 

This is one of my favorite presentations because of the highlighter yellow they chose to use as their main color. It is actually very similar to one that I saw presented live a few years ago and I have used this same approach in a few presentations ideas of my own.

33. Pull your design motif from your content 

If you are talking about an interesting topic, why not use the topic as the main design motif in your creative slide deck? For example, in this presentation about sketchbooks, the creator uses a sketchy, handwritten motif. It is something simple that helps the audience connect with the topic. Plus, it allows you to include a ton of great examples.

34. Utilize a call & answer cadence

In this SlideShare about how to create a presentation, Peter Zvirinsky uses a two-step process to present a point. First, he presents the header presentation tip in a speech bubble. Then he shows a supporting point in a responding speech bubble. This gives the presentation a conversational flow.

35. Repurpose ebook content into a creative presentation

This slide deck was adapted perfectly from a Seth Godin ebook into the presentation example you see above. In the slide deck, they take a piece of content that would usually take a while to read and cut it down to a few minutes. Just remember to include only the most important ideas, and try to present them in a fresh way.

36. Add a timed outline to your presentation

We have already covered how important it is to have a table of contents in your slides but this takes it a bit further. On the second slide of the presentation below, the creator added how long each of the slides should take.

This is great because it helps your audience know the pace the presentation will take and will help keep them engaged. It also will help them identify the most important and in-depth parts of the presentation from the beginning.

37. Use a “next steps” slide to direct your audience

One of the worst things you can do as a presenter is to leave your audience without any idea of what to do next. A presentation should never just end because you ran out of slides.

Instead, use a conclusion or “next steps” slide like in the example above to finish your presentation. Sum up some of your main points, tell your audience where they can get more information, and push them to take action.

38. Go a bit crazy with the design 

Sometimes you need to throw convention to the wind to create something unforgettable. This presentation from Velocity Partners does just that, and I think it is one of my favorite ones from this entire roundup.

They use unconventional typography, quirky icons, and unusual presentation layout to make each slide surprising.

39. Make your slide deck easy to share 

If you are looking to get a lot of eyes on your presentation I would make sure people will want to share it on social media. How do you do that? By presenting new and interesting value. This means your content needs to answer a common question and your design needs to be clutter-free. For example, look at this very social media-friendly. The slides are simple and answer questions directly.

40.  Use shapes to integrate your photos into the slides

Want to include a bunch of images in your presentation? I say do it!

Now most of the time you would add a raw image directly to your slide. However, if you want to present images in a professional way I would recommend using an image frame .

Like in the example above, you can use these frame to create a collage of images almost instantly. Or provide a similar visual theme to all of your slides.  

Overall, I believe it’s a great way to add a new visual component to your presentation.

41. Hijack someone’s influence in your marketing slides

If you are stuck in the brainstorming phase of your presentation, focusing on a brand or influencer is a great place to start. It could be a case study, a collection of ideas or just some quotes from the influencer. But what makes it effective is that the audience knows the influencer and trusts them. And you are able to hijack their awareness or influence.

42. Put y our logo on every slide 

Whether you have a brand as powerful as Moz, or you are just getting started, you should always have your logo on each slide. You really never know where a presentation is going to end up–or what parts of it will! In this presentation template, Moz does a good job of including their branding and such to get others interested in Moz Local. Don’t have a logo yet? Our logo design tips will help you create a logo that’s iconic and will stand the test of time.

43. Lead your audience to it 

In this example, the creator uses something very similar to the call and answer approach I mentioned above, but with a little twist. Instead of just throwing all the info up at once, they use three slides to build to a particular point and include a subtle call to action in the third slide.

44. Make visuals the focal point of your presentation slides

If you haven’t noticed, illustrated icons are having a revival in 2020 and beyond. This is likely because minimalist icons dominated the design world for the past decade. And now people want something new.

Brands also like using illustrated icons because they are seen as genuine and fun.

And because they are so eye-catching you can use them as focal points in your presentation slides. Just like they did in the creative presentation example above.

Picking the perfect icon is tough, learn how you can use infographic icons like a pro.

45. Use a quirky presentation theme 

In this slide deck, the authors show you how to become an Animation Ninja…and they use ninja graphics and icons extensively. This caught my eye immediately because of the amount of work that I knew was behind this. It takes a lot of time and effort to line all of the content and graphic up to create a cohesive theme, but the payoff can be massively worth it.

46. Use a consistent background image 

I am a big fan of the way that Aleyda Solís uses only a single presentation background image throughout her presentation.

By using this tactic the audience is able to focus on what is happening in the foreground. Plus it gives the whole presentation a different feel than all the other ones I have looked at.

47. Summarize your points at the end

It’s a good idea to summarize your points before you end your presentation , especially if you’ve covered a lot of information. In this presentation example, Deanta summarizes exactly what they do on slide numbers 16-18. They also provide their contact information in case their audience has any more questions. I think that every presentation should use this same approach, especially the ones you are presenting outside of your company.

48. Use a minimalist presentation template

This slide deck from QuickBooks uses a minimalist theme to help the audience focus on what is important, the content.

There were only five colors used in the entire presentation and the graphics were simple line drawings. This made it easy to read and very pleasing to the eyes.

49. Split your slides length-wise 

Here is a simple template you can use to separate your headers, or main points, from your body text in a presentation.

Instead of using a solid presentation background, split the slide in half like Sequoia did in their slide deck. They used their brand color for the title portion and a neutral white for the supporting content.

Use this company report template to create a very similar slide right now!

50.  Embrace a bold color scheme throughout your presentation

My favorite part of the creative presentation example above is the use of complementary colors in each slide. As you can see, not one of the slides use the same color scheme but they all feel related connected.

This approach can be used to make your presentation visually unique, without abandoning a cohesive theme or idea.

51. Put text in the top left corner 

English speakers will instinctively try to read text from a top to bottom, left to right orientation. I would recommend using a left alignment for your text and adding additional things from top to bottom, just like Aaron Irizarry did in this presentation layout.

52. Break up your tables 

A plain table with a white background with black or gray lines are difficult to read on a computer screen, so why would you create one for viewing on a large presentation screen? You shouldn’t!

Instead, follow Intuit’s lead and break up the rows with a bit of color. This applies to data visualization in general , but think it is even more important when it comes to presentations.

53.  Present connected information in a visually similar way

In this startup pitch presentation example, they have a ton of information to get through. But they present their most important slides, the problem and solution, in a visually similar way.

By using a similar layout on each slide, the audience will be able to quickly make a connection. If you want to present two connected pieces of information, use this tactic.

From the font to the layout, it’s all basically the same. The main message they’re trying to impart is a lot more impactful to the reader.

If they would have used two wildly different presentation layouts, the message may have been lost.

54. Roundup expert tips into one presentation 

If you are looking for useful insights into the topic of your presentation, talk to some influencers in your niche. These are called “expert roundups” in the content marketing world and they are incredibly shareable.

Plus, they are pretty easy to create and have a great shelf life. In the example above, we talked to a gaggle of marketing experts about what makes a SlideShare great.

55. Use bold & brash colors throughout 

B old colors usually make your presentation template a lot easier to read and remember. Like at this slide deck made by our talented designers, which doesn’t shy away from bright, bold colors.

Want to pick a perfect color palette for your presentation? Read this blog on the do’s and don’ts of infographic color selection .

56. Make your graphs easy to read & interpret 

It should not require a Master’s degree in statistics to understand the graphs that someone uses in a presentation. Instead, the axis should be easy to read, the colors should enforce the point, and the data should be clearly plotted.

For example, in this presentation on slide numbers 14 and 25, the graphs nail all of those tips perfectly.

57. Condense your presentation into a memorable line 

If you can, try condensing your information into a simple one-liner to help the message stick with your audience. In slide number 36 of this presentation, Mika Aldaba does just that and shows that “Facts + Feelings = Data Storytelling.”

He does this again a few times throughout the presentation with other memorable one-liners.

58.  Bring attention to important figures with colorful icons

If you’re including a figure or number on your slides, I’m guessing you want the audience to actually see it.

That’s why I would recommend using an icon or graphic to highlight that figure. Maybe use a color or icon that isn’t used anywhere else in the presentation to make sure it really jumps off the screen.

In the presentation example above, all that’s used is a simple circle to make each figure a focal point. It’s really that easy, but many people leave it out of their presentations.

59. Anchor Your Text With Icons 

Having your text or content floating out in the white space of your presentation is not a good look.

Instead, you should use anchor icons to give the text something to hold onto and draw the audience’s eye. If you need some examples of good anchor icons, check out slide numbers 4, 7 and 9 in this presentation example.

60. Add semi-opaque lettering as a presentation background 

A neat way to keep your slide deck organized is to number your slides or points using semi-opaque lettering in the background.

Then, place your slide content on top of the opaque lettering. This helps your audience know that you are on the same point or idea, plus it just looks really good when done right.

61. Use simple or minimalist borders

An easy way to class up your slides is to put a border around your text. Take this presentation from Venngage that uses a couple of different types of borders to make their slides look professional.

Plus it helps keep all of your content contained on the slide!

62. Feature one idea per slide

Nothing is worse than a confusing, cluttered slide. Instead of trying to pack a bunch of ideas into one slide, focus on one core idea on each slide. If you need to flesh the idea out, just make another slide. 

Having trouble condensing your slides? Our presentation design guide can help you summarize your presentations and convey a singular idea with a clear focus.

63. Keep your style consistent with your brand 

You might be tempted to switch up the style of your creative presentations each time, but think again. If your brand is known for fun and lighthearted content, like Officevibe, let that be your style throughout all of the presentations you publish under that brand. This will make your slide decks recognizable and will enforce your brand’s message .

64. Use accent fonts to emphasize important numbers

Some people hate pie charts with a passion, but I think they are perfect for presentations. Especially if you want to bring attention to a figure or percentage point .

In this simple example, the pie charts are used to visualize each figure in an interesting way. Plus the pie charts fit the circular and fun theme of the rest of the presentation very well.

65. Use patterned and textured presentation backgrounds

Source  

Adding some subtle textures, icons or shapes to the presentation background can help make your slides more interesting. This is especially effective when you are only showing one point per slide, because it makes the slide design less sparse.

You can even switch up the colors on your shapes or textures to match the theme of the slide like DesignMantic did in this presentation.

66. Illustrate complex or confusing concepts with icons 

Ideally, you don’t want every slide in your deck to just be text. Instead, switch things up every few slides by using just pictures.

This slide deck by Gluwa uses icons to create little diagrams to illustrate their presentation ideas. Their slides still communicate concepts to the audience, but in a new way.

67. Overlay stock photos with color 

One problem many people encounter when creating a presentation or slide decks are finding photos with a consistent style. An easy way to edit photos to make them consistent is to add a transparent color overlay. In this example, Change Sciences uses a blue overlay on all of their photos. Plus, the color you choose can also help convey a particular mood.

68. Use black and white blocks 

An easy way to make your text pop, particularly on a photo background, is to use white font on a black blog background (and vise-versa). Check out this slide deck by Abhishek Shah, which uses this trick in an effective way.  

Now if you want to become a better leader this year, check out some of our favorite leadership infographics .

69. Use photos with similar filters 

Using a bunch of photos with wildly different filters can be jarring in a business presentation. To maintain a consistent flow, use photos with a similar filter and color saturation.

Take a look at this example from HubSpot across slide numbers 1-6 and you can see what I mean.

70. Visualize your points with diagrams 

Sometimes the best way to get your point across is to throw some diagrams into the presentation mix. But be sure to make is something that the audience can pick up on in three to five seconds tops.

For example, Jan Rezab uses a diagram to illustrate what takes up time in our lives on slide numbers 4, 5, 7 and 9!

71. Get experts to share tips

If you want to provide even more value to your audience than you can offer yourself, why not call in some expert reinforcement? See what experts in your field have to say on the topic of your presentation and include their tips and insights. Plus you can hijack their influence and expand your audience fairly quickly. 

72. Mimic a popular presentation style 

Uber’s pitch deck helped them raise millions of dollars in venture capital eventually leading to the glorious moment when they IPOed this year.

Aside from our sleek design upgrade (hey, we love good design!), this pitch deck template is the exact same one that Uber used to go from Idea to IPO.

And who knows? Maybe you might start the next Uber. But to raise money, you will need to create flawless business pitch decks to impress investors and raise those dollars.

73. Plan your presentation idea ahead of time

I know that minimalist designs are all the rage this year, but there is a big difference between a well-thought-out minimalist design and a lazy design without the finish touches. The same goes for a cluttered design with too many things going on at once.

That’s why it’s worth it to take the time to really plan out your presentation ideas and design concepts. Take this slide deck about storytelling by HighSpark. A quick glance will tell you that they put a lot of thought into designing their slides.

74.  Use tables to compare your brand to the competition in sales presentations/pitch decks

There are a lot of ways to visually compare similar things in this day and age. You could use a comparison infographic , or even a venn diagram!

However, when it comes to presentations I think that the simple table is best. Especially if you are comparing more than two things, like in this presentation example.

With a table, you can clearly lay out all the pros and cons of each idea, brand or topic without it being overwhelming to the audience. Plus, virtually everyone knows how to follow a table, so your information will be easy to consume.  

See more examples of the best pitch decks .

75. Blend icons & content effortlessly

Usually, icons are used as eye-catching objects detectors or anchors for text in a slideshow. But they can be used for so much more than that!

Like in this marketing presentation from Constant Contact they are very large but do not distract from the content.

76. Make your audience want more 

This tactic has been used by everyone since the idea of marketing was invented (or close to that). In this presentation example called “100 Growth Hacks, 100 Days” the creator only shows the audience the first 10 days of it and then uses a call to action at the end of the presentation to encourage them to seek out the rest.

The only risk with these kinds of presentation ideas is if your initial content is not great, you can’t expect your audience to seek out more information.

77. Use memes (for real, though) 

Usually, memes do not have a place in a serious business setting, so maybe don’t use them for formal presentations. But if you’re covering a lighter topic, or if you’re going for a fun presentation that will connect with your audience, don’t be afraid to throw a meme or two into the mix.

The audience immediately knows what you are trying to say when you use a popular meme in your presentation. For example, on slide number 7, the creator uses a meme to show that it will be hard to create great content

78.  Include a slide that introduces your team in pitch decks

In this presentation example, the creators decided to include their team on a slide. I think it’s a great gesture.

Showing your team can help the audience put a face to your brand and make the whole company feel more genuine. So if there is a team that has helped you get where you are today, give them some recognition!

79. Feature a complementary color palette

Even though I am not a formally trained designer, I still understand that proper color usage is the base of any good design. Although not all of the tenets of color theory work great for presentations, complementary colors are always a great pick.

Take a look at the color usage in this business presentation from Gary Vaynerchuk below . The purple and Snapchat yellow, which are complementary colors, look fantastic and the content jumps off the screen.

80. Use a heavy or bold font 

The very back of the room should be able to read your content if you are giving a group presentation. To ensure that your entire audience can read the slides I would not only use a large font, but also use a heavy font.  If you are confused by what I mean by a heavy font take a look at this unique presentation example by Slides That Rock.

81. Do the math for your audience

If you are going to use a graph in your presentation to compare data you should do the match for your audience. Do not make them do the calculations in their head because you will quickly lose their attention. For example, on slide number 5 the people at Sickweather lay out exactly what figures they want the audience to take from the slide.  

82. Use unique colors for different sections

The example below has 145 slides but it does not feel overwhelming or confusing.

That’s because each section has a different corresponding color, which makes it easier to flip through the slide deck and find a particular part.

83.  Give your presentation a catchy title that anyone can remember

What I really love about the presentation example above is that it features a catchy tagline on the second slide–“The 3S Framework.” It’s simple but it works!

This motto helps outline the structure of the presentation, and each slide referring back to it. Plus, the tagline will give the audience something to latch onto and remember from the presentation.

84. White backgrounds are not always bad 

A lot of people think that plain white background is a boring presentation faux pas. So the first thing they do is add color or image, which is not a bad thing at all.

But I also think that when used correctly, like in this example, plain white backgrounds can lead to beautiful presentations.

85. Split the header text from the body text

This idea is very similar to the one-two punch tactic that I talked about above, but it spreads the content over two slides as opposed to a single slide.

Use this design choice when you have fairly easy to follow presentations, like the one below from Steve Young. I know that this is effective because it allows the audience to focus on the main point before he drives it home with the supporting details.

86. Feature circle image frames 

I am a big fan of the design choices that Frank Delmelle uses in this slide deck about content strategy. He uses circles as his main design motif and frames his images in circles as well.

87. Talk directly to your audience 

This slideshow tops out at 70 slides but it’s a breeze to flip through. That’s because the creator, Ian Lurie, decided to present it in the form of a conversation instead of a classic slide deck.

While each slide only has one or two sentences, it flows just like a friendly chat. He also includes the necessary pauses, breaks and other conversational tics that helps make it even more convincing.

88. Illustrated icons are key this year 

Icons add a fun and functional element to your designs. In this presentation by Iryna Nezhynska, they use illustrated icons to make a potentially intimidating topic seem manageable.

89. Highlight key numbers and percentages 

Surprising percentages have the ability to excite and shock an audience. To make the percentages on your slides even more impactful, present them in a different color or font than the rest of the text.

In the presentation example above, Contently uses that exact tactic to bring more attention to key numbers.

90. Use a gradient as your presentation background 

Just like bold color schemes, gradients are a current social media graphic design trend . They may feel retro to some, but I believe they will be around well into the future.  

Gradients are perfect for presentation backgrounds because they are so versatile and eye-catching. I mean, you can literally create a gradient with any colors you can think of! And they look a lot more interesting than a simple flat background.

So embrace the future and use a gradient in your next presentation!

91. Track the steps in a process 

In this example, the creators from O.C. Tanner add a very interesting feature to their slides, starting on slide number 6. If you take a look at this business presentation template, you will see that they number the steps in a process and track which step they’re on at the bottom of the slides.

92. Use mind blowing font pairings 

The creator of this slide deck uses at least 10 different types of fonts. And it looks fantastic because they know that one font choice is boring. But this does not mean that you should use a bunch of random fonts–pick font pairs that play well together and keep your font choices for different types of information consistent throughout the presentation.

93. Make your ideas as obvious as possible 

Your audience shouldn’t be guessing at what you mean. That is why I think that this presentation example from In a Rocket is so powerful because they make the information easy to digest.

Learning to code can be challenging, but they break the information down with simple diagrams and clear examples. Heck, I have not touched CSS in a few years and I could still follow what they were instructing.

94. Use images that will actually scale 

A large mistake that you can make in your slide deck is using low-quality images. They may look great on your computer, but as soon as the slides are put up on a screen, the low quality will show. In this example by ThoughtWorks, all of their presentation background images look great and will scale well to a bigger screen. And that is even after the image compression that LinkedIn most likely does!

95. Take risks with your presentation layout

I honestly was blown away the first time I saw this presentation because it capitalized on such a risky design idea. The creators from Weekdone literally turned their presentation into an 8-Bit video game. A nd if you are looking for something that will stick with your audience, I would take a few creative cues from them!

96. Seriously, you better use memes 

In this day and age memes are mainstream, so why wouldn’t you use them in a creative presentation? These do not have to be the coolest meme that all the hip kids are sharing, they can be some of the classics. Like the one that Dana DiTomaso uses on slide 16 to emphasize that it’s a trap!

97. Follow a clear design rhythm

I really like how this presentation introduced each new point in three or four steps, using the same design. It gave the presentation a rhythm that flowed almost like a song!

I would recommend using this approach if you have to introduce multiple points per slide.

98. Use LOTS of icons

If you have made it this far in the list you have already probably seen how effective icons are in presentations. They are the perfect way to support your ideas and make your presentation more pleasing to the eyes.

For example, take a look at all the icons SlideShop uses in this presentation. Almost every slide has at least one icon and a few have more than ten!

99. Give each slide its own spark

I know this goes against earlier points I had about creating a cohesive theme in your presentation layout, but everyone knows that rules are made to be broken (if you can do it better)!

In this slide deck, the team at Officevibe literally created different designs for all 27 of their slides. And to top it off, each of the designs fit the quotes they used extremely well.

100. Use LARGE header cards 

An easy way to stick to that “one piece of content on each slide rule” is to use header cards. They are basically the header that you would normally use in a blog post or article, but it gets is own slide before the content. Here is an example of that idea in the real world in this presentation from Brian Downard.

101. Ask your audience questions 

I think one of the most common elements I saw in all the slide decks was that they asked the audience questions. You can use questions to engage with your audience and get them thinking a bit harder about the topic. The Site By Norex team did an exceptional job of this when they explored what the topic of what makes up a brand.

Need some more info about creating a memorable brand? Check out some of the best branding stats for 2020 and beyond!

102. Introduce yourself and your brand 

I would say that a majority of presentations that I looked at in this list just jumped right into the content without an introduction to the author or brand in the actual slide deck.

This introduction is very important because it establishes your credentials from the beginning, especially if someone is just reading the slide deck. In this example from Losant, they do just that by spending the first few slides telling the audience who they are.

103. Mix up your mediums 

Finally, this slide deck effectively marries two very distinct content forms together: digital images and hand-drawn illustrations. In this example, Freshdesk uses the timeless classic of a comic strip, Calvin & Hobbes, in something so modern to inform the audience in a fun way.

104. Show off your credentials 

Just like with any piece of content, people are more likely to believe what you are saying if they know what your company does. That is why I really like when people insert their qualifications right into the presentation slides. Just like Andreas von der Heydt, from Amazon, did at the beginning of this presentation about thinking big.  

105. Highlight key data points 

If you are presenting a chart or graph on a dry topic, I would recommend using a single color to highlight the most important data point. For example, the investment firm a16z uses orange to highlight the data points they want their audience to focus on in each of their charts.

Check out some examples of how to highlight your key information in bar charts .

106. Show your audience where to find more information 

A lot of people end their presentations by literally just running out of slides, and that is the wrong way to do it. Instead, CBInsights consistently pushes their readers towards another piece of content at the end. This is also where you can insert a call to action!

107. Tell your origin story

  Source

This idea is kinda similar to showing off your company qualifications at the beginning of your presentation. But with this approach, you are trying to make an emotional connection with your audience instead of just showing off accolades.

And Rand from Moz does this extremely well in the presentation example above.

108. Use one focused visual 

This presentation uses a central visual of a structure, with each slide moving down the levels of the structure. This is incredibly powerful because the entire presentation is about sinking your company, and the visual they designed mirrors that idea perfectly. Using one focus visual also makes your slide deck design cohesive.

109. Don’t take presentation design too seriously

Sometimes we get caught up trying to make the perfect presentation and it ends up making us crazy!

But in this presentation example, Jesse Desjardins uses a mix of wit and hilarious retro images to create a memorable and light-hearted presentation.

110. Use size to your advantage 

I am a big fan of using bubble charts and other charts that use size to compare two pieces of data. That is why I like this pitch deck from the ShearShare team that utilizes a size-based chart on slide number 9. The chart is used to illustrate the massive growth potential in their industry.

111. Split section headers from the main content with different background colors 

In this presentation, Seth Familian uses alternating colors in a very interesting way. For each of the title slides, he uses a black color background, but for the content slides he uses a white background.

This helped the readers follow along and comprehend what was on the page even faster. And when you are presenting to hundreds of different types of people, this can make or break your presentation.  

112.  Have a conversation with your audience 

Take a conversational tone in your presentation is a great way to encourage your audience to participate.

In this slide deck example, we presented a simple storyline and use questions to engage with the audience throughout. And it helped create a flow throughout the  presentation template  that is easy to follow.

113.  Include your branding throughout your presentation ideas

Another thing that people seem to forget when they are working on a presentation is to include their business’s branding. You honestly never know where your work is going to be shared, so it is important to make sure people know it’s yours. HubSpot does an outstanding job of this on all their presentations, as you can see in the bottom left corner of each slide.

Plus you have spent a ton of time creating your  brand guidelines , might as well use them.

114.  Include multiple slides to build to your main point

Try using multiple slides to build to your main point. This helps you walk through the components of one overarching point while also building suspense. In this slide deck, the creator uses 6 slides to build up to one main point, adding a new illustration to the diagram on each slide.

115.  Split the difference 

Use either the left or right side of the slide to hold your text and the opposite to display an image. If you are using a photo or graphic as the main background in your slides, this is a great way to keep things organized. 

116. There are millions of fonts out there…use them

Hey, I love simple fonts just as much as the next guy, but sometimes you need to step up your font game to stand out. For example, WebVisions uses a very gritty, probably custom font in their unique presentation that fits the topic extremely well. Take a look!

117.  Build your presentation content around icons 

Try using icons as the focal points of your presentation layout. This example from Omer Hameed  uses icons to draw the audience’s eyes  right to the middle of the presentation, where the main points and headers are located.  

118.  Mix up font style to emphasize important points

If you would like to draw some extra attention to a certain word or idea,  switch up the font  to one that is bolder. For example, in this oldie but goodie presentation from HubSpot they use a heavy sans-serif font to highlight ideas, as opposed to the serif font for the other text.

119.  Add personal touches to your presentation

If you want to create a truly unique presentation, add personal touches. In the slide numbers 6-13 from this presentation, the creator adds something to their design that no one else could ever have: they use original drawings they did themselves.

120.  Harness the power of your own brand colors

Sometimes people forget that they already have a battle-tested color palette that they can use in their  brand colors . I try to incorporate one of our brand colors in most of my designs and it makes so much easier to choose colors.

In this simple presentation example, Spitfire Creative used a palette that had both of their brand colors throughout the slideshow.

121.  Used dark-colored blocks to highlight words

I have seen this trick used in a lot of presentations and it works well. Highlight certain words or phrases by laying them overtop a colored rectangle. Take slide number 7 in this presentation example as a great guide. Use it to bring attention to a saying or idea you really want your audience to remember.

122.  Show the audience your mug 

This presentation example comes from the same presentation as a previous one, but it was too good not to share. Throughout the slides, you will see Rand from Moz pop up to add a human element to the design. Using an image of your team or yourself can put the audience at ease and make it easier to connect with the presenter.

123.  Include a helpful table of contents 

I only saw this presentation idea used a few times throughout my research, but I believe it should be used a lot more. A table of contents will help the audience know what to expect and keep their focus throughout. Especially if you are creating a presentation that is a bit longer than normal.

124.  Do not post just screenshots, do more

Screenshots of a program or app are very common in any blog post, but I think you can do a little better when it comes to presentations.

So instead of just posting a boring screenshot, add a little more to the slide by using illustrations and product shots. If you are not sure what I am talking about, just check out how great the screenshots look at slide numbers 7 and 8 in this presentation.

125. Highlight keywords using BOLD color 

Here’s another slide deck that uses different colors and blocks to highlight keywords. If you are going to use text-heavy slides, then make sure the key points are easy to pick out. Take this slide deck: starting in slide number 4, they highlight exactly what they want you to take away from the text on each slide!

Enough presentation ideas for you?

You made it! I applaud you for making it through all those presentations. Hopefully, now you have a few nifty presentation ideas ready for when you need them.

The next step is to create a presentation that will captivate a meeting room, an amphitheater, and even the world (hey, it doesn’t hurt to dream big).

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• Presentations
• Pitch Decks

How to Make Winning Pitch Decks in 2024 With PPT Templates (+Video)

• Bahasa Indonesia

Do you need to use a pitch deck for your presentation?  If you're starting a company or business and need support from others, pitching a business idea in PowerPoint is commonly expected in meetings. 

Pitch decks  have exploded in use alongside the startup boom in recent years. You'll most often find pitch decks from startups and small businesses seeking to gain support from investors.

In this tutorial, I'm going to teach you to use pitch deck templates to rapidly build a winning pitch deck. You'll learn more about the right deck format for a pitch presentation PPT and use a pre-built theme to speed up the process. We'll start by answering the question: what is a pitch deck?

Guide to Making Great Presentations ( Free eBook Download )

Before you read on, grab our free eBook:   The Complete Guide to Making Great Presentations . It'll help you master the presentation process, from: initial idea, through to writing, design, and delivering with impact.

Now, let's look at how to make winning pitch decks:

What Is a Pitch Deck?

The term "pitch deck" can mean a variety of things. Most often, the idea is that the pitch will lead to investment in your company in exchange for a piece of it. But, that's not the only time that you can use the pitch deck format.

In general, think of a pitch deck as inspiring action for your business. You could be pitching for new business, investment in your company, or even new employees to come on board. The point is that you share the vision you've got for what you do with the audience and inspire them to join you. 

Learn more about presentation pitch PPTs and slide decks: 

How to Structure Your Pitch Deck (Make it Awesome)

Sequence and structure matter. Tell the punchline for a joke at the beginning of the tale, and you're bound to lose your audience's attention.

The same is true for a pitch deck. If you show data too soon, your audience might not understand the "why" for your new concept. Learning how to make a pitch presentation is easier when you spend time on the presentation's structure.

Here's a tried-and-true structure to remember as you learn how to make a pitch presentation PowerPoint:

• Grab your audience's attention . It's not always easy, but you've got to find a way to establish attention and excitement. Tell the story of an existing customer and the problem you solved, for example. This sets the tone for all future points.
• Describe the problem . What problem does your company solve? Pitching PowerPoint presentations are all about showing that you've found a problem that needs your help.
• Explain the market . How widespread is the problem you seek to solve? Investors need to understand the "total addressable market," or the potential number of customers you might seek to serve.
• Describe the solution . Whether it's an app, storefront, or new product, the bulk of your presentation should focus on your solution. That helps investors imagine throwing support at your company and being a part of the growth story.
• Make an ask . Whether that's funding or a recruiting pitch for new teammates, most pitch presentations result in asking for the support you need to grow.

Each of these key steps might include multiple slides to drive the point home. But it's crucial to follow these principles so that your pitch doesn't wander through multiple ideas and steps. 

5 Visual Design Tips (For Better Pitch Decks)

Building your next business pitch PowerPoint doesn't have to be so daunting! With a few key tips, you can remove the anxiety from designing slides and refocus your energy on the pitch deck's content. Cut down on the design work and get prepared for your big pitch.

Let's look at five of my favorite tips that'll help you build great-looking pitch decks in less time than ever before:

1. Outsource the Design Work

If there's only one tip you remember from this article, make it this one: use a business pitch template to skip far ahead in the design process.

There's nothing wrong with turning over the design work to others. Using a pre-built business pitch PowerPoint template doesn't exclude you from adding customization and design elements that bring your idea to life.

The round-up below has options (free and premium) to take great pitch decks and make them your own:

2. Use Infographics to Illustrate Key Processes 

An infographic is a visual that helps you show off processes or key data. It breaks from traditional charts like line graphs or bar charts with more custom visuals that explain a concept.

Take, for example, the slide below. You could just as easily show market sizes with bullets on a slide. But with these overlapping circles, you have room to explain the size of a market in an intuitive format.

Use an infographic to explain the steps in your business or how the parts of your company fit together. Check out infographic elements and chain them together to jazz up a presentation.

3. Add a SWOT Slide for Visual Strategies

One of my favorite visuals for a pitch deck is a SWOT slide. This type of analysis includes highlighting your  s trengths,  w eaknesses,  o pportunities, and  t hreats. Use pitching PowerPoint slides to show all four.

When you're giving a pitch, you want the potential employer or investor to know that you've considered the challenges that lie ahead. It's also important that they know that you understand your strengths. That's why including a SWOT is a great visual for your next presentation.

Learn how to build an excellent SWOT slide that you can include in your presentation in the tutorial below:

4. Fewer Elements Lead to More Attention

I love PowerPoint as a tool to build exciting pitch decks. But the key to making them noticeable to an audience is to strip out the elements that aren't the focus of your slide.

It feels like a bit of a shortcut but try removing any element on your slide that  isn't  crucial to understanding. Convert a few visuals to speaking points and ease the visual burden of your slide.

Learning how to make a pitch deck sometimes means doing  less.  You don't have to explain all the details of every part of your business. Slim down your slides, focus on the big picture, and pitching in PowerPoint is easier.

5. Tell Stories with Data

Here's another recommendation for pitch presentation PowerPoints. Use data to tell stories about your business. Big tables of data or statistics will quickly cause most audience members to glaze over!

Luckily, many sets of data convert beautifully to charts. Taking numbers and statistics and putting them in a chart or graph will drive the message to your audience and create an understanding.

If you want to know how to make a pitch presentation that wins support, remember the importance of data. Use the tutorial below to craft visual showcases of your data for your next pitch deck:

5 Pitch Decks (Example PPTs) in Action

There are plenty of successful investor-ready pitch decks that have helped launch companies by making a strong impression. As you learn how to make a pitch presentation PowerPoint, follow great examples! 

Let's see some of the top pitch decks (example PowerPoint PPT presentations) used by companies for a pivotal round of fundraising and investor support. These sample pitch deck PPTs show you the way to create one of your own:

Known as AirBed&Breakfast at the time, this pitch deck is an early look at how Airbnb became one of the leading ways to book accommodations. Let's take a look at the Airbnb pitch deck :

One thing I love about this deck is that the idea is summed up in one sentence on the opening slide: "Book rooms with locals, rather than hotels." The simplicity of this pitch deck sample PPT shows why minimalism wins.

This deck does a great job sizing the opportunity that exists in the rental market by showing how many trips are booked. It also shows the competitive advantages that exist for Airbnb, illustrating why they're worth and investment.

Mint is one of the most popular personal finance and budgeting tools, and it's easy to see that the vision was crafted early on in this pitch deck. Here's Mint's pitch deck :

The strongest part of this deck is illustrating how Mint differs from other tools (slide 6.) Compared to other tools, Mint offered a unique feature set that no other single tool could offer.

3. Mixpanel

You might not have heard of Mixpanel, but it's carved a cornerstone in the analytics race like few other companies. Let's examine the slide deck from Mixpanel :

Not only does this pitch presentation PPT deck show past accomplishments, it also has a very clear goal for where the company is going. Investors can easily see how their capital will be deployed to grow Mixpanel. 

Canvas (now called GoCanvas) really nails one of the key principles for creating a pitch presentation: showing the total market. This company's purpose is to help other companies transition to a paperless workplace.

Here are the top slides that Canvas has used  in a pitch deck sample PPT to raise over $9 million.

Everyone can relate to having too many printed documents. Investors are sure to salivate when they see the market size that exists for a company.

Learning how to navigate search engine optimization (SEO) is a multi-billion opportunity. Truly, where a website ranks has a major impact on the success of a business.

That's why SEOMoz has such a compelling business case . With the help of the slides you see below, they frame themselves as an authoritative voice. That helps build credibility in not only the market size but in this specific solution.

See even more examples of startup pitch decks below:

Now that we've look at some great pitch deck examples PPTs, it's time to walk through how to create your own. 

How to Quickly Make Great Pitch Decks With PowerPoint PPT Templates (Video)

Are you ready to start building pitch decks using PowerPoint? We've created a short video to help you get started:

For even more detailed steps on how to make a pitch deck, review the written tutorial below.

How to Build a Great Pitch Deck (Quickly)

We're going to use the impressive Pitch Werk theme to build out a pitch deck. Grab this PPT presentation design as part of a subscription to Envato Elements. It gives you many professional slide designs that'll help you make your startup business pitch PowerPoint presentation deck fast!

When you subscribe to Elements, you get access to over 400,000 creative assets as part of one low cost subscription. This includes over 750 different  PowerPoint templates  that you can use as a major head start over designing from scratch. Discover more great PowerPoint pitch deck template designs : 

A pre-built theme offers many advantages. If you're a startup preparing for an upcoming pitch, it's likely that time is in short supply. Using a theme allows you to start with a basic template and swap in your own content.

Using the startup PowerPoint template  Pitch Werk , we're going to build out a sample pitch presentation PPT deck for a fictitious business. Let's create a classic pitch deck style presentation to ask for funding from potential investors. We'll take existing slides and rework them for our own purposes.

1. Introduce the Team

It's often said that investors don't invest in ideas, they invest in teams. Reviewing the credentials and accolades of your team will build confidence in your abilities. So put your best foot forward by using one of the team PowerPoint templates from Envato Elements.

Many investors believe that if you put the right team around an idea, creative solutions will arise. It makes sense to start off by introducing the team that you've put together to work on your product.

For this slide, I really like  slide 19.  Each one of these boxes could be used to list a team member and their role at the company.

In my sample pitch deck, I decided to use the top boxes for employee photos and the bottom box to share more about them. In the screenshot below, check out how I simply removed the image placeholders and used those spaces for team descriptions.

When you use a startup pitch PowerPoint presentation template like Pitch Werk, remember that you can customize each starter slide. It doesn't matter if there's no "Team" slide built in. Find something with the placeholder boxes you need and drop in your own content.

Another  pitch deck template PowerPoint  slide choice: slide 30 has a more traditional approach to listing team members.

2. Describe the Problem That Exists

Even the savviest investors don't know every market opportunity that may exist for a new business. Part of a well-constructed pitch deck consists of making the audience aware of the problem at hand.

If you've got data and statistics about the size of the market that your business will be in, feel free to share those statistics. When companies are valued and opportunities are scoped, it helps investors to understand what size market that this potentially services.

Slide 14 is a great choice for this purpose. With concentric (overlapping) circles, you can describe the various markets or niches for the problem at hand. Use the circles to describe the size of the market (potential revenue) that you may be able to garner.

More important than describing the problem: shape it as an  opportunity.  Opportunities are how you create new businesses. When investors or potential advisers see that there's a legitimate need for what your company will offer, they'll be more inclined to get on board.

Another slide choice: slide 15 is a similar "opportunity sizing" approach, but with a different presentation.

3. Offer a Solution

So, you've set the stage for the problem that currently exists that your team is working on. By now, the potential investors should have an idea of both the problem that exists, and why it's a compelling area for a company to solve.

Now, it's time to offer up a solution. For your idea to be a compelling business, you've got to find the intersection of opportunity and possible tools to bridge the opportunity.

When you propose a solution, there are really two key parts that people need to see:

• How you're different . Solutions have been attempted for practically every problem, but that doesn't mean they worked. Why will your solution to the problem work if others have failed?
• Why you're the right team to do it . What makes your team different? If those teams have already failed at solving a problem, why is the team that you've assembled more fit to solve it than those in the past?

Both points are key reasons when investors or potential employees are deciding to back your mission and vision. When it comes to slide design, we really could use many of the slides that are built into Pitch Werk.

Let's use slide 85 for this purpose, since we're showing off an app that provides a solution. I'll simply drop in a preview image and update the points to match the goal.

Another slide choice: slide 90 is a more minimalist choice for showcasing your product.

4. Offer the How

If you're raising funds, investors are betting on your solution to a problem. If you've defined the problem and the solution, they're likely interested in the mechanics of how you'll accomplish the solution.

In this slide, it's time to pull back the curtain a bit and share at least some of the upcoming plans for how you'll accomplish the goal.

For slides like this, I recommend slide 24  in Pitch Werk as the best way to show the path that your company is taking. Each of the steps could describe a milestone that you've already accomplished. You could also use several of the points on the timeline to show potential future objectives you have.

In my case, I'm going to show several key milestones in my product development. Each of these provides a clear vision of how the problem is solved through your product.

Another slide choice: slide 25 is similar but a more minimalist choice to presenting a timeline. It's one of the quick slides to use from this  startup pitch deck template PPT .

5. Ask for Action

Why give a pitch if you aren't asking for action from the attendees? At the end of the presentation, it's time to ask for what you need to succeed.

Whether this is funding, advisory services, or a potential partner in the business, you need a slide that makes your intentions clear. Your audience can't possibly help you meet your goals if they don't know what they are.

For this pitch presentation PPT deck, let's use  slide 10  as the starting point for our action slide. It's a simple and clean slide that includes placeholders for images as needed.

You could use this slide and list the details of the status of your current fundraising round. In many pitch decks, this is ultimately the goal. Asking for funding in exchange for a share of the company. In most startup fundraising events, investors pool money to fund the company. So, it may help to show other investors that are already on board.

If you're asking for advice or board members for your company, tweak the design accordingly. You could offer bulleted reasons of why your company is worth helping and what you offer in return.

Another excellent slide choice: slide 57 has a circle chart. It's great if you want a more data-driven close to your pitch presentation PPT.

In the example slide decks I shared earlier; you can see that there are plenty of other slides you can include a pitch deck. There's nothing stopping you from building in more detail, but these five slides are crucial to success.

If Pitch Werk isn't your style, don't hesitate to spend time checking out some other PowerPoint templates on Envato Elements. There are a variety of startup business pitch PowerPoint styles and trending presentation designs that would work great for practically any purpose.

6. Learn More With Our Presentation eBook

Find out more information about creating a presentation in our eBook on making great presentations . Grab this PDF Download now for FREE with your subscription to the Tuts+ Business Newsletter:

It'll help you master the presentation process, from initial creative ideas, through to writing, design, and delivering with impact.

Learn More About Making Great Pitch Decks & Using PowerPoint

A successful pitch deck builds confidence and increases your chance of getting backed. Using the tips and themes I shared in this tutorial, follow the simple framework for creating a professional startup pitch deck in PowerPoint. Here are two more ways to learn more about creating pitch decks in PowerPoint:

1. Complete Course: How to Make a Winning Pitch Deck With Microsoft PowerPoint

Recently, we launched a feature-length course that'll walk you through the process of building a winning pitch deck. This course has a complete case study that takes you through the process of creating a PowerPoint pitch deck.

This course is included as a part of Envato Elements, the all-you-can-download subscription service for creatives. Use this service to grab a template for your pitch deck , then take the course for a single flat rate.

Check out the How to Make a Winning Pitch Deck with Microsoft PowerPoint course below:

2. Learn More About PPT Presentations With Other Tuts+ Resources

Want to learn more general tips for building a presentation? At Tuts+, we've been building up a library of PowerPoint tools that can help you conquer your fears of giving a presentation. One resource you should definitely check out is the Ultimate Guide to the Best PPT . It's a comprehensive roundup of the best PowerPoint content we have.

For an even more tailored resource to learn how to make a pitch presentation PowerPoint, we have you covered. Check out  How to Make Great Pitch Decks (Startup Presentation Guide.) It's totally comprehensive.

Also, check out the following tutorials to learn more about how to create a presentation that you'll feel confident about:

Discover More Great PowerPoint Template Designs

In this tutorial, we tackled how to make a pitch deck presentation in PowerPoint. It's a skill that every aspiring entrepreneur needs as they prepare to launch their company to success. 

Luckily, there are many more pitch deck sample PPT templates on the horizon! Check out our articles that show you pitching PowerPoint skills below:

Build a PowerPoint Pitch Deck Today With Templates

As we wrap up this article, I hope you've found the confidence you need to launch your next venture. Packaging it together in a business pitch PowerPoint template is the way that you can find funding and support to get your idea off the ground.

Remember, you can use a business pitch template to save hours of design work. Jump over to Envato Elements now to start building your pitch deck . You'll find that these templates have all the ideas and blueprints you need to succeed with your big pitch.

Editorial Note: This post was originally published in January of 2018. It's been revised to make it current, accurate, and up to date by our staff. Also, we've added a short video from Andrew Childress to help you get started quickly.

Startup Pitch Decks: 30+ Best Examples & Templates

Eric Melillo

Updated: March 23, 2024

The Importance of a Great Startup Pitch

Key elements of a successful pitch deck:, analyzing seed stage pitch decks: moz, crew, and uber:, dissecting series a pitch decks: mixpanel, buzzfeed, and front, exploring series b pitch decks: mixpanel, buzzfeed, and moz, evaluating series c pitch decks: dropbox, buffer, and facebook, unveiling angel investor pitch decks: foursquare and contently, case study: the airbnb pitch deck, showcase of legendary startup pitch deck examples:, try these pitch deck templates for your next presentation:, insights and tips for creating an impactful startup pitch.

Ever wondered how some startups attract venture capital investors like bees to honey? The secret lies in a well-crafted Startup Pitch Deck. As startups’ main instrument to convince venture capitalists of their business idea, a compelling pitch deck can be your golden ticket to funding and mentorship.

Drawing from the experience and insights of successful entrepreneurs in the venture capital industry, this blog post unpacks the elements of a persuasive pitch deck for pitching a business idea. Here, we’ll examine case studies of renowned companies, like Airbnb and Uber, whose pitch decks, designed with careful attention to presentation template design tips, have won over investors and secured them a place in the big leagues.

This post is more than a guide; it’s a tool to empower you to create an impactful Startup Pitch Deck. By the end, you’ll know how to construct a pitch deck that clearly communicates your business model, aligns with investor expectations, and, most importantly, tells a captivating story about your startup. So, let’s get started on your path to investment success with pitching and title slide design tips for seed funding using a presentation template.

A great startup pitch, also known as an investor presentation, is the key to unlocking funding and partnerships for small businesses. It has the power to make or break the success of securing capital and propelling growth. The investor deck or presentation slide deck plays a crucial role in effectively pitching your business.

Creating Excitement and Generating Interest

First impressions matter when seeking seed funding. A well-crafted startup pitch, using a presentation template, has the ability to create excitement and generate interest among potential investors or partners. By presenting a clear value proposition that highlights the unique aspects of your brand, you can capture their attention from the get-go. The key takeaway is to secure the necessary capital for your business.

Investors are constantly on the lookout for startups with high growth potential. They want to see big numbers, promising valuations, and a strong vision for future success. A persuasive pitch that demonstrates these elements can significantly increase your chances of securing funding. By showcasing your market research, competitive analysis, and financial projections in an engaging manner using a presentation template, you can paint a picture of opportunity that investors won’t be able to resist. The key takeaway is to present compelling figures that highlight the potential capital gains.

Standing Out from Competitors

In today’s competitive landscape, it is crucial for startups to have a standout product and presentation template in order to secure capital and partnerships. The key takeaway is that your business pitch needs to be memorable and distinct to leave a lasting impression on potential investors.

One way to create a great pitch deck is by highlighting your unique value proposition in your professional pitch deck. What sets your startup apart in your investor presentation? Is it innovative technology? A disruptive business model? Exceptional industry expertise? Whatever it may be, emphasize what makes your venture special and explain why it matters in the market. The key takeaway is to showcase these unique aspects in your pitch deck.

Storytelling plays a vital role in capturing attention during a pitch presentation. Instead of bombarding investors with dry facts and figures, weave together a narrative that showcases your passion for solving a problem or meeting an unmet need. By connecting emotionally with your audience through storytelling techniques, you can make your pitch more relatable and memorable. The key takeaway is to use storytelling in your slide deck to engage investors. Incorporate slides that highlight the details of your narrative to create a lasting impact.

Demonstrating Potential for Growth

Investors are looking to put their money into startups that have the potential for significant growth . A great startup pitch should effectively communicate this potential by showcasing your market opportunity, scalability, revenue projections, and key takeaway. Use a compelling presentation template to highlight your product and idea.

Presenting a great business pitch deck is crucial for a successful pitch deck presentation. Highlighting the size of the market and its growth rate can help investors understand the opportunity at hand. Back up your claims with credible statistics and industry research to demonstrate that you have done your homework. By presenting a compelling case for growth, you can instill confidence in potential investors and increase their willingness to invest in your startup.

Furthermore, when creating your professional pitch deck, it is crucial to emphasize how your business model aligns with long-term sustainability and profitability. Investors want to see a clear path to monetization and return on investment in your startup pitch deck examples. Outline your revenue streams, customer acquisition strategies, and plans for scaling operations in your pitch deck presentation. By demonstrating a well-thought-out roadmap for growth, you can alleviate concerns about the viability of your business. The key takeaway is to showcase a comprehensive plan for success in your pitch deck.

A successful presentation template for a pitch deck is the backbone of any startup’s efforts to raise funds for their product. It serves as a powerful tool to communicate your business idea , attract investors, and secure funding. To create an impactful pitch deck, there are several key elements that you should include, such as well-designed slides.

Problem Statement :

The problem statement is the foundation of your presentation template. It clearly defines the pain point or challenge that your product or service aims to solve. By highlighting a compelling problem, you capture the attention of investors who are looking for innovative solutions. Use concise language to describe the problem and emphasize its significance in the market. The key takeaway is to focus on the idea and design.

Following the problem statement in your business pitch or investor presentation, outline your unique solution. Explain how your product or service addresses the identified problem and why it stands out from existing alternatives. Clearly articulate the value proposition and benefits that your solution brings to customers. Use visuals such as infographics or diagrams from a presentation template to illustrate how your solution works and its potential impact. Design is key in effectively conveying your message.

Market Analysis:

Investors want to understand the market potential and viability of your startup. Conduct thorough research on industry trends, market size, target audience demographics, and growth projections. Provide data-driven insights that demonstrate a clear understanding of your target market’s needs and preferences. When preparing your business pitch, make sure to include these key takeaways in your presentation template and original pitch deck.

Competition Analysis:

Including competitors in your pitch deck presentation template demonstrates to investors that you have thoroughly analyzed the competitive landscape. Identify both direct and indirect competitors, assess their strengths and weaknesses, and clearly explain how your product differentiates from them. Highlight any competitive advantages or barriers to entry that give you an edge in capturing market share. The key takeaway is to showcase your understanding of the competitive landscape and position your product effectively.

Business Model:

Explain how your startup generates revenue by presenting a well-defined business model in the original pitch deck. Describe pricing strategies, revenue streams, customer acquisition channels, and any partnerships or collaborations that contribute to monetization efforts. Investors need clarity on how you plan to make money and sustain growth over time. Use our pitch deck template to effectively convey your product and key takeaway.

Team Overview:

Investors invest not only in ideas but also in the people behind those ideas. Introduce your team members, their roles, and relevant experience using a presentation template. Highlight key achievements or expertise that demonstrate your company’s capability to execute the business plan successfully. Showcase a diverse and complementary skill set within your team using a pitch deck template.

Financial Projections:

Provide realistic financial projections in your investor presentation or investor deck that demonstrate the scalability and profitability of your startup. Include key metrics such as revenue forecasts, projected expenses, growth rates, and anticipated milestones. Use charts or graphs from a presentation template or pitch deck template to visually represent the financial data for better comprehension.

Ask/Next Steps:

Conclude your pitch deck by clearly stating the key takeaway from your presentation template. Clearly outline what you are seeking from investors and the next steps in the funding process for your product or idea. This could include the amount of funding you are looking for, potential use of funds, and any specific terms or conditions you may have. Make it easy for investors to understand how they can get involved and move forward with your startup.

Moz’s seed stage presentation slides were a masterclass in showcasing their expertise in SEO. The slides not only highlighted their knowledge of search engine optimization trends but also presented data-driven insights that left investors impressed. The key takeaway from their pitch deck was their ability to make the numbers speak for themselves, effectively conveying their idea.

In their presentation, Moz highlighted their key takeaway: unique tools for marketers. By showcasing these tools in their slides, they effectively captured the attention of potential investors who saw the revenue growth potential. The idea of using their products resonated with them.

Furthermore, the key takeaway from Moz’s presentation was their inclusion of crucial details about their target market and competitive advantage. They made it clear in their original pitch deck why they stood out from the competition and why investors should believe in their ability to succeed. Highlighting the team’s expertise in the industry helped build trust and credibility among potential backers for their product.

All these elements combined made Moz’s presentation a success story. It played a pivotal role in securing the funding required for their initial growth and expansion plans. Investors saw the potential in Moz’s idea to SEO and recognized that they had something special to offer. The key takeaway from their slide deck was clear.

Crew’s seed stage presentation deck had one clear focus: connecting freelancers with businesses seeking design and development services. Their idea was to tap into the market opportunity and showcase it to potential investors. The key takeaway from their pitch was the template they used to convey their vision.

To capture attention right from the start, Crew showcased the demand for quality freelancers in the industry through compelling statistics and case studies in their original pitch deck. They painted a vivid picture of why businesses needed access to top-notch talent and how Crew could provide exactly that in their investor presentation. The key takeaway was the importance of their investor deck in highlighting the value proposition of their platform.

The presentation pitch deck also emphasized Crew’s key takeaway and idea. They made it crystal clear what set them apart from other platforms by highlighting features like seamless collaboration tools or efficient project management systems. This helped build confidence among potential investors that Crew had what it takes to succeed in terms of valuation.

But perhaps one of the most significant strengths of Crew’s presentation was the inclusion of successful case studies. By showcasing real-world examples, they provided social proof of their ability to help businesses achieve their goals. This undoubtedly played a crucial role in securing early-stage funding from investors for their growth and development plans. The key takeaway was that their idea worked.

Uber’s seed stage presentation pitch deck was nothing short of revolutionary. It presented a disruptive idea of transforming transportation through technology, capturing the imagination of investors who were ready to embrace change. The key takeaway from the presentation was the innovative vision, which was effectively conveyed through each slide.

Right from the start, Uber outlined the market opportunity in their original pitch deck by highlighting the pain points in traditional taxi services. The presentation made it clear that these services were outdated and inefficient, emphasizing the idea of disruption. Investors couldn’t help but see the potential for scalability in such an untapped market, which was the key takeaway.

The presentation, or pitch deck, then delved into showcasing Uber’s innovative business model. They highlighted key aspects like their driver-partner network and user experience features that set them apart from traditional transportation options. By painting a vivid picture of how their platform worked, they made it easy for investors to visualize its success and understand its valuation.

Uber’s presentation, including their key takeaway, played a pivotal role in attracting investors who recognized their innovative idea and valuation potential. The combination of a compelling vision, solid market analysis, and an innovative business model made it hard to resist investing in this groundbreaking startup.

Mixpanel: Revolutionizing Analytics for Businesses

Mixpanel’s Series A presentation slide deck was a game-changer in the world of analytics. They captivated investors with their powerful platform idea that helps businesses track user behavior like never before. With an emphasis on key metrics, Mixpanel demonstrated their ability to drive customer engagement and retention rates to new heights, making their valuation soar.

The key takeaway from the presentation was how Mixpanel’s analytics tool raised the bar compared to traditional methods. By showcasing a clear competitive advantage on each slide, they convinced investors that they were the go-to solution for data-driven insights. This unique selling point played a crucial role in securing their Series A funding.

BuzzFeed: The Viral Content Phenomenon

BuzzFeed’s Series A pitch deck showcased their unparalleled approach to content creation and distribution. The key takeaway? Their secret sauce of creating viral content that resonates with millennial audiences like no other media company can. Investors were immediately drawn to the idea of capturing the attention of this highly sought-after demographic.

The investor’s key takeaway from the pitch deck was the idea that BuzzFeed could monetize their massive reach through advertising partnerships, generating substantial profits. This captivating slide showcased their revenue generation strategies, leading to significant investment during the Series A stage.

Front: Revolutionizing Team Communication with Email

Front’s Series A pitch deck centered around their idea for a collaborative email platform designed specifically for teams. They highlighted how their key takeaway, the innovative solution, streamlined communication processes and boosted productivity through shared inboxes. This resonated with investors who understood the challenges faced by teams dealing with overflowing email threads and miscommunication. The slide presentation effectively conveyed Front’s unique proposition.

To provide social proof of their success, Front showcased notable customers who had already embraced their platform in their pitch deck. This served as a powerful endorsement and solidified Front’s credibility among potential investors. The key takeaway is that this strategy helped Front secure Series A funding, allowing them to continue developing their groundbreaking email platform. The slide featuring notable customers was instrumental in achieving this milestone.

Mixpanel’s Series B pitch deck was all about expanding their analytics platform to new markets. They wanted to show potential investors that they had a solid plan for growth and were ready to take on the challenge. One of the key points they highlighted was their success in customer acquisition and retention through case studies, including a compelling slide showcasing their achievements.

They showcased how their analytics platform had helped various companies improve their user engagement and drive revenue growth. By presenting real-life examples of how Mixpanel had made a positive impact on businesses, they were able to demonstrate the value of their product in their investor deck.

Another important aspect of Mixpanel’s pitch deck was its focus on enterprise clients. They highlighted the potential revenue growth that could come from catering to larger companies. This showed investors that Mixpanel had a clear strategy for scaling up and capturing a significant portion of the market share. The pitch deck included a compelling slide emphasizing their commitment to serving enterprise clients.

The compelling nature of Mixpanel’s pitch deck, with its impressive slide presentation, led to significant investment at the Series B stage. Investors saw the potential in their analytics platform and recognized the value it could bring to businesses across different industries.

BuzzFeed’s Series B pitch deck had a different emphasis compared to Mixpanel. Their main goal was international expansion and diversification of content offerings. They wanted investors to see that they were not just focused on one market but had plans to reach audiences globally. The pitch deck included a slide highlighting their plans for international expansion and another slide showcasing their diverse content offerings.

To support this objective, BuzzFeed showcased their ability to engage global audiences with localized content strategies in their original pitch deck. They presented examples from their investor deck of how they had successfully adapted their content for different regions, ensuring relevance and resonance with diverse cultures. These examples demonstrate the effectiveness of their pitch deck template.

Monetization plans through branded content partnerships were also included in BuzzFeed’s pitch deck . This demonstrated that they had thought about generating revenue beyond traditional advertising models. By partnering with brands for sponsored content, BuzzFeed aimed to create mutually beneficial relationships while driving financial growth.

BuzzFeed’s compelling pitch attracted substantial investment at the Series B stage because it showed investors that they had a clear plan for international expansion and revenue diversification. Their ability to engage audiences across the globe and their innovative monetization strategies made them an attractive investment opportunity.

Moz’s Series B pitch deck revolved around scaling their SEO software suite for enterprise customers. They wanted to show investors that they had identified a market opportunity and were ready to capitalize on it. To support this, they highlighted industry trends and the growing demand for SEO tools.

The investor deck presentation included data and statistics showcasing the importance of search engine optimization in today’s digital landscape. Moz aimed to position themselves as leaders in the industry by demonstrating their deep understanding of SEO and its impact on businesses. The original pitch deck served as a template for their presentation.

Moz also focused on highlighting their competitive advantage through their original pitch deck and pitch deck template. They showcased how their SEO software suite offered unique features that set them apart from competitors. By including testimonials from satisfied customers, they built credibility and trust with potential investors.

Moz successfully secured significant investment at the Series B stage based on their compelling pitch. Investors recognized the market potential for scalable SEO solutions, especially for enterprise clients. Moz’s focus on differentiation, market trends, and customer satisfaction played a crucial role in attracting investment.

Dropbox: Expanding Cloud Storage Services Globally

Dropbox’s Series C pitch deck was all about taking their cloud storage services to the next level. They wanted to show investors that they were ready to expand globally and dominate the market. And boy, did they have some impressive numbers to back it up!

The presentation kicked off with the original pitch deck, featuring jaw-dropping user growth metrics that left everyone in awe. They made it clear that there was a massive demand for their product and that people couldn’t get enough of it. Investors could practically see the dollar signs flashing before their eyes. This pitch deck template was truly impressive.

But it wasn’t just about the numbers. Dropbox knew that showcasing their collaboration with tech giants like Apple in their original pitch deck was key to their success. By aligning themselves with industry leaders, they demonstrated to investors that they were serious about making big moves in the market. Use our pitch deck template to create your own impressive presentation.

And guess what? Their efforts paid off! With an original pitch deck and investor deck, Dropbox successfully raised substantial funding at the Series C stage. With an irresistible combination of skyrocketing user growth, strategic partnerships, and a solid plan for global expansion, Dropbox used a pitch deck template to present their ideas to investors.

Buffer: Scaling Social Media Management

Buffer’s Series C pitch deck had one goal in mind: scaling their social media management platform like never before. They wanted investors to know that they were ready to take on the world of social media and make a lasting impact.

To prove their worth, Buffer showcased their revenue growth through subscription-based pricing models in their original pitch deck. They made it crystal clear that customers loved what they had to offer and were willing to pay for it on a recurring basis. Talk about a steady stream of income! Now, you can use this pitch deck template to create your own impressive presentation.

But Buffer didn’t stop there. They also highlighted something unique – their commitment to transparency and company culture in their original pitch deck. In an era where trust is everything, this pitch deck template was a smart move. By showing investors how transparent they were with customers and employees alike, Buffer built credibility and trustworthiness.

And you know what? Their efforts paid off big time. Buffer successfully secured significant investment at the Series C stage, proving that their original pitch deck and pitch deck template had what it takes to thrive in a competitive market.

Facebook: Expanding the Social Networking Empire

There’s no denying that Facebook is the king of the hill. And their early-stage Series C round was all about further expanding their empire and solidifying their dominance in the market with their original pitch deck. They used a pitch deck template to present their vision and secure funding.

Facebook’s pitch deck was packed with impressive user engagement metrics that left investors speechless. They made it clear that people couldn’t get enough of their platform and were spending countless hours scrolling through news feeds and connecting with friends. It was like they had cracked the code to human connection!

But it wasn’t just about user engagement. Facebook also showcased their advertising revenue potential and future growth strategies in their original pitch deck. They wanted investors to see the massive opportunity for monetization within their platform, using a pitch deck template. After all, where there are eyeballs, there are advertisers ready to pay top dollar.

And you know what? Investors couldn’t resist jumping on board the Facebook train. With an unbeatable combination of user engagement, advertising potential, and a clear vision for future growth, Facebook successfully raised substantial funding at the Series C stage with their original pitch deck. The pitch deck template was a key factor in attracting investors.

Foursquare: Revolutionizing Location-Based Social Networking

Foursquare’s angel investor pitch deck was a game-changer in showcasing their innovative location-based social networking platform. With the rise of smartphones and the increasing reliance on mobile apps, Foursquare recognized the potential for connecting people based on their physical location.

Their pitch deck highlighted user engagement metrics, providing compelling evidence of the platform’s popularity. By demonstrating impressive numbers of active users and check-ins, Foursquare effectively conveyed the potential for targeted advertising to reach a highly engaged audience.

One of the key strengths emphasized in their presentation was Foursquare’s original pitch deck, which showcased their unique value proposition in helping businesses connect with customers. By leveraging location data, Foursquare offered companies an opportunity to target specific demographics and tailor their marketing strategies accordingly using their pitch deck template. This ability to bridge the gap between online and offline experiences struck a chord with angel investors who saw immense potential in this approach.

Thanks to their well-crafted pitch deck , Foursquare successfully secured angel investment from renowned firms like Sequoia Capital. The combination of a compelling product vision, solid user engagement metrics, and a clear understanding of market demand made them an attractive investment opportunity.

Contently: Empowering Brands with Quality Content

Contently’s angel investor pitch deck focused on their content marketing platform that connects brands with freelance writers. They recognized the growing demand for quality content in an era where digital marketing has become increasingly important for companies looking to engage with their target audience.

In their presentation, Contently showcased successful case studies that demonstrated how they had helped various companies achieve remarkable results through effective content marketing campaigns. These examples not only validated the effectiveness of Contently’s platform but also instilled confidence in potential investors about its scalability. The original pitch deck used a pitch deck template to present these case studies.

The pitch deck also highlighted Contently’s revenue generation strategies, illustrating how they were able to monetize their business model effectively. By offering a range of subscription plans and additional services, Contently ensured a steady stream of income while providing value to their clients.

The persuasive nature of Contently’s pitch deck attracted angel investment from notable firms. This enabled them to further develop their platform, expand their network of freelance writers, and solidify their position as a leading player in the content marketing industry.

Both Foursquare and Contently serve as prime examples of how startups can effectively communicate their vision and value proposition through well-crafted angel investor pitch decks. These decks not only provide insights into the companies’ offerings but also demonstrate their potential for growth and profitability.

By showcasing user engagement metrics, successful case studies, unique value propositions, and revenue generation strategies, these startups successfully attracted angel investment. Their compelling pitches paved the way for future success, allowing them to raise capital and take their businesses to new heights.

In an ever-evolving startup landscape where competition is fierce and securing funding is crucial for growth, crafting an engaging pitch deck that captures investors’ attention is paramount. Foursquare and Contently’s experiences serve as inspiration for aspiring entrepreneurs looking to make a lasting impression on angel investors with their own startup pitch decks.

So whether you’re building the next groundbreaking platform like Foursquare or revolutionizing an industry with innovative solutions like Contently did for content marketing, remember that your pitch deck holds the power to unlock opportunities and propel your startup forward.

The Airbnb pitch deck is a prime example of a strong case in the startup world. It showcases how a simple idea can disrupt an entire industry and become a household name. Let’s delve into the details of this remarkable pitch deck that helped shape Airbnb’s success.

Outlining the Vision

The Airbnb pitch deck presented a clear vision for disrupting the travel industry by introducing a peer-to-peer home-sharing platform. By tapping into the unused space in people’s homes, they aimed to provide travelers with unique and affordable accommodations while creating an opportunity for homeowners to earn extra income. This innovative concept resonated with potential investors as it tackled both the market demand for affordable lodging options and the desire for personalized experiences.

Market Opportunity, Target Audience, and Competitive Analysis

To make a compelling case, Airbnb included detailed information about the market opportunity they identified in their original pitch deck. They highlighted statistics on the growing travel industry, emphasizing how their service could tap into this lucrative space. They outlined their target audience—travelers seeking authentic experiences and homeowners looking to monetize their properties. With the help of a pitch deck template, they were able to present their ideas effectively.

Furthermore, the pitch deck incorporated a competitive analysis that showcased Airbnb’s understanding of existing players in the market. By acknowledging competition from traditional hotels and other online booking platforms, they demonstrated awareness of potential challenges while also highlighting what set them apart—the unique value proposition of connecting travelers directly with local hosts.

Building Credibility through Traction and User Feedback

One crucial aspect that made Airbnb’s pitch deck stand out was its focus on early traction and user feedback. They provided data on their growth rate, showcasing how quickly they were gaining users within specific markets. This evidence of initial success helped build credibility among potential investors by demonstrating that there was already demand for their service.

Moreover, incorporating user feedback added another layer of authenticity to their pitch deck. By sharing testimonials from satisfied customers who had used Airbnb’s platform successfully, they created social proof that validated their business model. This approach not only instilled confidence in investors but also highlighted the positive impact Airbnb was making on the travel experiences of its users.

Securing Funding and Attracting Investors

Undoubtedly, Airbnb’s compelling pitch deck played a crucial role in securing initial funding and attracting investors. By presenting a well-researched market analysis, identifying target audience segments, and showcasing early traction, they painted an enticing picture of growth potential. The combination of disruptive innovation , solid market understanding, and early success made it difficult for investors to ignore the opportunity presented by Airbnb.

In fact, Guy Kawasaki, a renowned venture capitalist who reviewed thousands of pitch decks during his career, described Airbnb’s pitch deck as one of the best he had ever seen. This endorsement further emphasizes the effectiveness of their presentation in capturing investor interest and ultimately securing deals that propelled Airbnb to become a global leader in the travel industry.

Startups are known for their innovative ideas and disruptive potential. However, turning those ideas into reality requires one crucial element: funding. That’s where a well-crafted startup pitch deck comes into play.

Different Approaches to Pitching Ideas Effectively

There is no one-size-fits-all approach. Each example in this showcase demonstrates a different strategy or style that effectively conveys the unique value proposition of the company. By analyzing these pitch deck examples, entrepreneurs can gain valuable insights into crafting their own compelling presentations.

Let’s take a closer look at some great examples that showcase various approaches to pitching:

• Uber : Uber’s early pitch deck focused on highlighting the problem they aimed to solve – the difficulty of hailing a taxi in San Francisco. They used real-life stories and statistics to emphasize the demand for an alternative transportation solution. This approach helped investors understand the market need and potential scalability of their business model.
• Dropbox : Dropbox took a more visual approach with their pitch deck by incorporating screenshots and illustrations that demonstrated how their cloud storage platform worked seamlessly across devices. This visual storytelling not only made it easier for investors to grasp the product’s functionality but also showcased its simplicity and user-friendly interface.
• LinkedIn : LinkedIn’s pitch deck emphasized the professional networking aspect of their platform by showcasing testimonials from influential users who had already experienced success through connecting with others on the platform. By leveraging social proof, LinkedIn effectively conveyed credibility and demonstrated how their network could unlock opportunities for professionals worldwide.
• Buffer : Buffer’s pitch deck stood out by taking an educational approach to explain content marketing and social media management concepts while positioning their product as a solution. They used simple, engaging visuals and step-by-step explanations to help investors understand the value of their platform in a crowded market.

By showing these examples, we can see that there is no single formula for a successful pitch deck. Each startup tailored their approach to align with their unique value proposition and target audience. Entrepreneurs can draw inspiration from these examples and adapt strategies that resonate with their own business ideas.

Learning from Successful Startup Pitches

Analyzing legendary startup pitch deck examples offers valuable lessons on what works and what doesn’t. Here are key takeaways from studying these successful pitches:

• Clear problem statement : Each example showcased a clear identification of the problem they aimed to solve. By articulating the pain points experienced by potential customers, startups effectively conveyed the need for their product or service.
• Compelling storytelling : Successful pitch decks often include compelling narratives that engage investors emotionally. These stories help paint a picture of how the startup’s solution can transform lives or industries, making it easier for investors to connect with the vision.
• Market validation : Demonstrating market demand through data, testimonials, or case studies builds credibility and instills confidence in investors. Startups should provide evidence of traction, user engagement, or early adopter success stories to prove viability.
• Differentiation : To stand out in competitive markets, startups must clearly articulate their unique selling points and differentiate themselves from existing solutions or competitors. Highlighting what sets them apart helps create a compelling case for investment.
• Realistic financial projections : Pitch decks should include well-researched financial projections that showcase potential return on investment without appearing overly optimistic or unrealistic.

Remember, while studying these examples of original pitch decks is informative, it’s important not to simply copy the original pitch deck verbatim but rather adapt the strategies and techniques according to your own startup’s needs and goals.

If you’re looking to create an impactful startup pitch deck, you don’t have to start from scratch. There are plenty of ready-to-use templates available that can help you craft a compelling pitch deck that grabs attention and effectively communicates your business goals. Let’s explore some of the benefits of using pitch deck templates and how they can enhance your presentation.

Explore a Variety of Visually Appealing Designs

One of the advantages of using pitch deck templates is the wide range of visually appealing designs they offer. These templates are specifically designed to capture attention and make a lasting impression on your audience. With eye-catching graphics, modern layouts, and vibrant colors, these templates ensure that your pitch deck stands out from the crowd.

When choosing a template for your original pitch deck, consider the nature of your business and target audience. Look for designs that align with your brand image and convey professionalism while reflecting your unique style. Whether you prefer sleek and minimalist designs or bold and dynamic visuals, there’s a perfect template out there for you.

Customize Templates to Suit Your Business Needs

Pitch deck templates provide a structured format that serves as a solid foundation for your presentation. You can easily customize these templates to suit your specific business needs and goals. By tailoring the content, layout, and overall structure to match your startup’s unique value proposition, you can create a pitch deck that resonates with potential investors or partners.

Start by personalizing each slide with relevant information about your company’s background, product or service offering, market analysis, competitive advantage, financial projections, growth strategies, and original pitch deck. Remember to keep it concise yet informative – each slide should pack a punch while conveying key information effectively.

Benefit from Sample Pitch Deck Templates

If you’re new to creating pitch decks or need inspiration to kickstart your creative process, sample pitch deck templates are an excellent resource. These pre-designed templates provide real-life examples of successful startup pitch decks, giving you insights into what works and how to structure your own presentation.

By studying sample pitch deck templates, you can understand the flow of a compelling pitch deck and learn from industry best practices. Pay attention to the order of slides, the use of visuals, the balance between text and graphics, and how key messages are conveyed concisely. This knowledge will help you create a well-crafted pitch deck that effectively communicates your startup’s potential.

Make an Impact with Engaging Presentation Slides

Remember that your pitch deck is not just a collection of slides; it’s an opportunity to tell a captivating story about your startup. Each slide should contribute to the overall narrative and engage your audience throughout the presentation.

Start with a powerful title slide that grabs attention and sets the tone for your pitch. Follow it up with multiple slides that highlight different aspects of your business while maintaining a cohesive storyline. Use clear headings, bullet points, and concise statements to convey information effectively. Incorporate visually appealing graphics, charts, or infographics to support your key messages.

Consider using presentation template design tips such as contrasting colors for emphasis, consistent typography for readability, and strategic use of white space for visual clarity. The goal is to create a visually engaging slide deck that keeps investors focused on your ideas rather than getting lost in cluttered or confusing visuals.

Mastering the art of Startup Pitch Decks can indeed be a game-changer for your entrepreneurial venture. We’ve journeyed through the fundamental elements, explored legendary pitch decks like Airbnb’s, and highlighted the invaluable insights gained from them. Now, it’s your turn to captivate investors with a pitch deck that tells your startup’s unique story.

Seize the opportunity to make your startup’s value proposition irresistible. Build on the principles and examples we’ve dissected and craft your own pitch deck that’s clear, compelling, and investor-ready. Remember, your Startup Pitch Deck is more than just slides—it’s your chance to shine and secure the funding you need to make your startup dream a reality.

How long should my startup pitch deck be?

The optimal length for a startup pitch deck is usually around 10-15 slides. Keep it concise yet informative to maintain the audience’s attention.

Should I include my financial projections in the pitch deck?

It is important to provide investors with an overview of your financial projections in your original pitch deck. However, keep the details limited and focus on the key highlights.

Can I use visuals and graphics in my pitch deck?

Visuals can enhance the impact of your presentation and make it more engaging. Use charts, graphs, images, and diagrams to convey information effectively.

How should I tailor my pitch deck for different investor audiences?

Customize your pitch deck based on the interests and preferences of each investor audience. Highlight aspects that align with their investment criteria or industry focus.

Is it necessary to rehearse my pitch before presenting?

Practice is essential for delivering a confident and polished pitch. Rehearse multiple times to ensure smooth delivery and familiarity with your content.

Should I include testimonials or social proofs in my pitch deck?

Testimonials or social proofs can add credibility to your presentation. If you have positive feedback from customers or influential figures in your industry, consider including them.

Can I update my pitch deck as my startup progresses?

You should regularly update your pitch deck as your startup evolves. Keep it aligned with any new developments, achievements, or changes in strategy.

How can I make my pitch stand out from others?

To make your pitch stand out, focus on telling a compelling story that showcases the unique value proposition of your startup. Be authentic, passionate, and memorable.

What if investors ask challenging questions during the presentation?

Be prepared for challenging questions by thoroughly researching potential concerns about your business model or market. Answer confidently and transparently while highlighting mitigating factors.

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13 Powerful Sales Pitch Presentation Templates to Land Your Next Client

Written by: Orana Velarde

An effective sales process has seven cyclical steps; prospecting, preparation, approach, presentation, overcoming kickbacks, closing the sale, and following up. Every step is as important as the next for landing a client or closing a deal. However, in your sales pitch presentation, you make a solid case for your product or service.

Using storytelling, design and sales techniques , you can impact prospects and clients' minds. The slides will persuade them to get in touch or make a purchase by showing them product features, benefits and your value propositions.

Are you ready to land your next client? Today we’ll look at step 4 in the sales process, the sale pitch presentation. We’ve got tips, examples and a selection of sales pitch presentation templates to help you land deals quickly.

Let’s get started.

Here’s a short selection of 8 easy-to-edit sales pitch presentation templates you can edit, share and download with Visme. View more templates below:

Table of Contents

What is a sales pitch presentation, what should a sales pitch presentation include, 13 sales pitch presentation templates, sales pitch presentation tips to close deals quickly.

• A sales pitch presentation is essentially a sales pitch in presentation form. It’s not an elevator pitch or a cold-call scrip.
• The purpose of a sales pitch presentation is to sell. It’s used to bring you one step closer to closing a deal.
• Sales pitches and pitch decks resemble each other in terms of content, but they’re used differently. Sales pitches are for selling services or products. Pitch decks are for convincing investors to back your startup with funding.
• Visme offers an extensive library of sales pitch presentation templates. Each is professionally designed to meet your needs and industry standards. Instantly create branded templates with our AI-powered Brand Wizard and more.

A sales pitch presentation is essentially a sales pitch in presentation form. It’s not like an elevator pitch or a cold call script; it goes deeper than that.

The initial sales contact, be it a cold call or an email, goes straight to the point and is mainly about the prospect. That’s how you get their attention, letting them know you have a good grip on their pain points. When you get to the presentation, they’ve already heard from you several times, and it’s your opportunity to share more information like pricing, benefits, product features and use cases.

Yes, the principal purpose of a sales pitch presentation is to sell, but it’s not usually the last step toward closing a deal. You’ll likely need to follow up and keep the conversation going until you get a yes. That said, your sales pitch presentation needs to inspire, engage and make the prospect feel that they need what you are offering; otherwise, no amount of follow-ups will help.

Sales Deck vs. Pitch Deck

Occasionally, a sales pitch, otherwise known as a sales deck , is confused as being the same as a pitch deck

Sales pitches and pitch decks not only sound similar, but they also resemble each other in terms of content.

As we mention above, sales pitches are for selling. On the other hand, pitch decks are for convincing investors to back your startup with funding. Yes, both involve exchanging monetary funds, but in different ways.

Made with Visme Infographic Maker

Sales pitch presentations follow a standard format that most business people recognize. But that doesn’t mean you can’t get creative with the content and the types of slides.

To structure a sales pitch presentation, start with these slides, some of which can be combined:

• A Branded Cover slide
• An Introduction
• State the problem clients want to solve
• How are current solutions failing
• Suggestions for better solutions (don’t name your product or service yet)
• Your value proposition
• Presentation of your product or service
• What benefits does the client receive
• Examples, reviews and social proof
• Pricing and Call to action

Here are other supplemental slides you might want to include:

• Message from the CEO and a bio
• An introduction to the team
• Explainer videos
• Comparisons

When creating your sales pitch presentation, don’t make it too long, else the viewer won’t swipe to the end. Aim for a number between 8 and 13. You can combine some of these slides as long as they are easy to understand and follow a sequence.

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In this section, we’ll showcase a wide range of essential sales pitch slides across various industries and services.

Each example of a sales pitch presentation comes with actionable tips you can use to polish your template to make it your own.

1. Simple Theme

The Visme Simple Theme is more than just a presentation template; it’s an all-in-one library of ready-to-use slides. They all follow the same aesthetic, making creating a sales pitch presentation easier. Don’t feel tied down by specific design compositions; choose from hundreds of options in the slide library.

And FYI, two other presentation themes are available if you want to try another style.

2. Consultancy Services

State your short and sweet elevator pitch opener on the first slide. This practice is reminiscent of what a landing page does, showing the viewer quickly what you’re about and how you can help. In this case, a consultancy service sales pitch deck starts with a bang.

Continue with a few introductory slides before explaining exactly how your company will fulfill the promise it offers on the opening slide. Finally, add relevant contact information for the prospect to get in touch with you and close the deal.

3. Business Presentation

This business presentation is perfect for your sales pitch presentation if you’re looking for a sales pitch slide that doesn’t have contextual content to fix or improve. All your content is ready to go, you just need to input it into a template. Use any or all of the infographic slides to showcase important data about your company.

Add the content about the client's pain points and your solutions in the introduction and company overview slides. Explain how each team member of your company will help you reach your business goals. This sales pitch deck template is perfect for a lively and creative business that offers services to small businesses and young companies looking to grow.

4. Marketing Strategy Services

This sales pitch presentation for a marketing agency is perfect for personalized communication with prospects. The table of contents is straightforward and can be made interactive with hyperlinks to each section. Early in the deck, some slides lay out the prospect’s problem and how you plan to solve them.

A timeline slide gives more details about an ideal roadmap to reach the common goal, and the pricing section is self-explanatory. The “Get Started” buttons can lead to landing pages or booking platforms to schedule a call with the sales team. A testimonial slide brings it all home with social proof.

5. Promotion of Services

Not all sales pitch presentations need to look corporate or somber; take a look at this holistic-style slide deck for a creative business. White backgrounds and golden details transmit the brand values of a company that could be a content creator platform or modeling agency. The style is clean and inviting while also fresh and inspiring.

The What We Do, Services and Process slides are perfect for laying out how you’ll help a potential client achieve their own goals. Use the quote slide to add a special tidbit about what it means to work with you. The Mission & Values slides are perfect for clients looking to work with a business that shares ideals.

6. Tangerine Business Presentation

Your SaaS company needs a sales pitch presentation showing your personality and vitality. Color block slide designs are super easy to brand with your colors . The white backgrounds will combine with everything and make your sales pitch content stand out.

Share your SWOT analysis for honest communication and how your company has grown over time with a timeline slide. Show off your social proof in the User Reach slide and share the pricing plans on a slide with links to landing pages with more info or a booking site to get in touch with you.

7. Corporate Presentation

Who says creative and corporate can’t go hand in hand? Look at this template for a media and design agency offering its services to larger companies and enterprises. The design is catered to appeal to high management and the C-Suite with just enough eye-catching slides to inspire further communication with the sales team.

The second slide will set the tone for the rest of the presentation. Alternatively, use your short elevator speech or personalize it for the client by adding their name. Add a short bio about the CEO and why he started the company; make sure to make it relatable!

8. Colorful Business Presentation

Grab and keep the prospect’s attention with this stand-out presentation design. Keep your content short and to the point about how your services will help clients reach their goals. This style of sales pitch deck is ideal for a serious business with a creative edge, like a coworking space or a talent recruiter.

Cut out team photos and use circle frames to match the style of slides in this presentation. Use device mockups to showcase portfolio work or special pages on your website and app. Share details that will entice the client to know more.

9. Comic Style Business Presentation

Young and lively Gen Z startups need sales pitch presentations too. With this template, you won’t have to settle for serious and dull; make your slides fun instead. Show the client how your team will help them with creative roadblocks they can’t solve themselves. Transmit your business personality through the slide designs.

Create a powerful mission slide where you share what your company is all about. Being honest is the best way to reach the clients that will click with your team.

Businesses and professionals are looking to work with companies they can relate to and brands they have things in common. Reach the clients you deserve with a presentation that represents you.

10. SaaS Product - Easy Design App

Unique layouts grab attention. For example, this template stands out before you even see the content. This presentation style is perfect for a company that likes to stand out and be disruptive in its field. They’re not only selling a product or a service; they’re also selling a feeling.

Veering away from the corporate look and feel, this presentation works for digital editorial companies, social media agencies, freelance portals and other vibrant online entities. Add some background music to these slides, creating a full experience.

11. Product - Coffee Machine

Sales pitch presentations for specific products are detail oriented and full of reasons why the product is a great buy. This sales presentation for a multipurpose coffee machine takes you on a journey of existential coffee conundrums that the machine aims to solve with its many functions.

This template is a great example of how feelings and emotions sell more than images and content. The milk coffee color background throughout the slides sets the tone for the message and the product features.

12. Product - Portfolio App

When your potential clients and prospects are freelancers, you must tap into their major pain point: landing new job contracts.

How will your service or product help them? This presentation for a writing portfolio app is simple and to the point, getting a freelancer’s attention fast.

This sales pitch presentation example is not content-heavy but still imparts a message of dependability and ease of use. Use calm and subdued colors to share a feeling of trustworthiness and calm. You want to make your freelance clients feel like they need you. This sales pitch presentation does just that.

13. Product - Home appliance

How do you sell a home appliance without falling into gender stereotyping? You concentrate on talking to a specific audience, in this case, people that don’t have time to cook for themselves after a long day. And how do you get their attention fast? By asking the right questions and doing so in vibrant, happy colors.

Sell your product easily with a sales pitch presentation that delivers your message without the fluff. Share data to support your claims and offer real life-changing solutions through empathy and excellent copywriting.

For a sales pitch presentation to be effective and help your team close the deal, it has to cover the basics and go beyond. We’ve put together some tips to help your sales pitch presentation be the best it can be in the present and future.

Let’s get started with some Do’s.

Sales Pitch Presentation Do’s

1. share the presentation as a digital experience.

Sales pitch presentations are more effective when they’re digital and interactive. A PDF sales presentation is fine, but why not create a digital experience? Presentations made with Visme offer so much more for both the sales rep and the prospect than many other tools.

When you create a digital experience sales pitch presentation, you can use all sorts of features that aren’t available in a static PDF. We’ve included several of those in the sections below. When you’ve finished creating the branded, personalized, and interactive sales pitch presentation, send it to your prospects with a live link . Add password protection for extra security, and choose the option for the presentation not to be tracked by search engines.

2. Track The Views on Your Presentation

Sending sales pitch presentations without tracking their progress or views won’t help the sales process. When you are sure that a prospect has seen the presentation, you have a better chance of succeeding during follow-up. It’s not surprising that 50% of sales leaders say demos or sales presentations are one of the most important productivity metrics to track.

With Visme, you can track analytics for every presentation you send out, including sales pitch presentations. When you personalize each sales presentation and save it individually with the prospect's name, you’ll be able to track activity in more detail.

3. Personalize Your Sales Pitch Presentation Template

Sales pitch presentations don’t generally exist independently and are rarely sent out to just one prospect. Your sales process is repeated with every new client, and in turn, each receives a sales pitch presentation after initial contact. In this case, automation is a time saver, but some level of personalization can improve the outcome.

Personalize sales pitch decks with the recipient’s name, position, company and a specific pain point or solution with references to the conversation you had with them previously. Of course, how much personalization you add will depend on your brand communication style. The main goal is to close the gap before the buy-in, and personalization helps with that. Clients subconsciously appreciate personalized communication; it breaches the gap between prospects and loyal clients.

The technicality behind personalization starts with the sales pitch presentation template. As a brand, you can create a branded template as a base on which to add all general and personalized content. Once in the editor, Visme business plans include a dynamic fields feature , which helps your team input the same content on multiple slides with one edit.

4. Employ Interactive Features

When your sales team designs slide decks with Visme, they’ll be able to add interactive features like animations, videos, hyperlinks and popups. First, create an interactive table of contents linking each item to its corresponding slide. Don’t forget to add a back-to-home button on every other slide!

Another feature your team can take advantage of is popups with supplemental information to create an interesting reading experience. Add explainer videos about your product and use animated icons, illustrations and slide transitions.

5. Add a Voice Over or Embedded Video of Yourself Presenting

Earlier, we mentioned the option of personalizing sales pitch presentations with dynamic fields. But there are more ways to make your presentations even more personal. With Visme, any sales rep in the dedicated workspace can add a personalized voice-over or use Presenter Studio to record themselves presenting a sales pitch to the prospect.

6. Always Follow Up

Not exactly a design or content tip, but an important one all the same. Never send a sales pitch presentation to a prospect without following up.

When you follow up, send them the live link or attachment again, just in case they didn’t see it the first time. Not following up after sending a sales presentation is a lost opportunity to keep a conversation that could potentially lead to a sale going.

The conversation after the presentation is usually about overcoming kickbacks and objections. This is the opportunity to clear doubts and reassure the prospect that your product or service is the solution they need for their pain point.

7. Do Some A/B Testing and Iterate

Finally, if your team sends out numerous sales pitch presentations—automated or personalized—conduct A/B testing to see what works better. One obvious choice would be to test automated presentations versus personalized ones. Others include; length of presentation, PDF or interactive, using Presenter Studio or without, etc. Use Visme’s integrated tracking features along with your team’s analytics to come to conclusions and iterate new presentations.

Sales Pitch Presentation Don't’s

1. don’t make the presentation too long or complicated.

Avoid adding too many slides or making the sales presentation too complicated. You want the deck to convince the buyer to close the deal or be more interested, not scare them away with heavy content and confusing visual compositions.

2. Don’t send the presentation without an intro email or cold call first

Don’t rely on a sales pitch presentation as the only point of communication with a prospect. Use it as part of a repeatable sales process where the presentation comes after initial contact. Depending on your sales process, this can be an intro email or a cold call. It can be both if either one goes unanswered first.

After you’ve gotten their attention, kindly inform the contact that you’ll send over something they want to see. Confirm their email address and send them the sales pitch. Sending a presentation without an introduction first is a waste of time for your team.

Create Branded Sales Pitch Presentations With Visme

Now it’s your turn to create a sales pitch presentation for your business. Hopefully, one of the templates in the collection above has inspired you to put together your next best slide deck.

When using Visme as a presentation maker, your sales team has all the tools on hand to create interactive, engaging and effective sales presentations . The best part of all is that they can do so collaboratively.

Do you need to brainstorm first? Use the Visme whiteboard feature to lay out ideas with the team and draft out a structure to work with.

Have you used Visme to create branded material yet? Try the Brand Wizard to generate a large selection of templates for all your business needs. We promise that none of your visual graphics will ever be boring again.

Easily craft compelling sales pitch presentations using Visme

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

How To Effectively Pitch Your Ideas In 6 Easy Steps

A successful pitch grabs attention, gives a crystal clear picture of your idea, and ends with an irresistible call to action.

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Anyone can come up with an idea. But, the winners in business and life are the ones who can effectively get others onboard and execute. 

Studies show that the top 20% of salespeople make 80% of all sales! 

The difference between these ultra-successful sellers and the rest is not innate talent or natural-born selling skills—they’ve practiced the art of pitching. 

No matter what you’re selling, you can master your personal or business pitch with this step-by-step guide.

What is a Pitch?

A pitch is a short, compelling presentation that answers the questions:

• What do you have to offer? 
• Why should a customer buy your product or service? 
• Why should an investor or business owner take a chance on you?

A successful pitch is like your verbal business card—it says what you have to offer in a nutshell and is appealing to listeners. Pitches are inherently persuasive but shouldn’t feel pushy, sleazy, or desperate. Instead, pitchers can use their charisma and enthusiasm to make a stellar case for why their idea is better than the rest. 

Pitches come in many forms:

• The Sales Pitch : The most common pitch type is a shortened sales presentation where a salesperson convinces a customer to buy their product or service. Think of a consultant, an insurance salesman, or a grocery store sampler trying to get you to make a purchase. 
• The Business Pitch : A business pitch is a presentation of a startup idea or existing business to investors who may invest capital in improving or fundraising the business. The TV Show Shark Tank features aspiring entrepreneurs’ most notable business pitches. 
• The Idea Pitch : This generic pitch can be as formal as a business pitch or as casual as a meeting presentation. Essentially, someone convinces an audience to buy into or implement their idea. For example, a marketing employee may present an idea for improving their social media strategy to their colleagues. 
• The Elevator Pitch : You can shorten any pitch to a 20-30 second speech you can communicate during an elevator ride. An elevator pitch is designed to be as short and sweet as possible. It could explain what you do, what business you are starting, or how you plan to save the world. A good elevator pitch should be so compelling that a person wants to hear more after the figurative elevator ride. 

Watch our video below to learn how to sell from Mark Cuban’s INCREDIBLE sales pitch:

What Makes a Successful Pitch?

A successful pitch grabs the attention of your listener, gives them a crystal clear picture of your idea or concept, and leaves them with a call to action that they cannot resist. This is about persuasion—why should this person choose your solution to a problem compared to others? 

There is a common myth that entrepreneurs and salespeople are born with a natural talent for selling. In reality, selling is a people skill, just like telling a story or starting a conversation. With the right tools and practice, anyone can learn it! 

How to Pitch Ideas in 6 Simple Steps

The perfect pitch uses concise language and juicy details to explain a problem, present your solution, and offer an irresistible call to action. Here’s how to do it:

Step 1: Start with a problem or story

Scientists found that people make a snap judgment of you within 1/10 of a second . Thankfully, you can take a bit more time to grab your prospect’s attention and make them eager to hear more. Think of these first thirty seconds as your pitch’s first impression . Instead of going in for a handshake , your magnetic opening lines should make the audience’s ears perk up. 

A great pitch starts by addressing a pain point. A pain point is a persistent customer problem or an unmet need that needs to be satisfied. 

The world is full of problems. The most impactful and successful people are on a mission to solve them. When thinking of your pain point, ask yourself:

• What problem does your product/service/idea solve?
• Who feels this pain point?
• Why does this pain point matter to your audience? 

There are two main ways you can make this opening: create a pain point statement or tell a story that reveals the problem. 

Option 1: Write a pain point statement. 

The simplest way to open a pitch is with a 1-3 sentence statement highlighting the pain point. Marketers and copywriters use the P-A-S formula to describe a pain point briefly:

• Problem : Present the issue in the customer’s or audience’s language, so they know you understand them. For example, developers need to know the common coding terms, while a security brand should use up-to-date security lingo that their customer understands.
• Agitate : Use emotion to remind the audience just how bad the pain point is. 
• Solution : Paint a picture of how your solution (product, service, or idea) can solve the problem and improve their lives.

For example, consider you are a personal development or life coach . Instead of a lackluster statement like “I am a life coach that helps people improve themselves,” you can pitch your coaching services with the P-A-S formula:

• Problem : “When you’re feeling like you’re lacking purpose, motivation, or direction, it can be hard to enjoy life and reach your goals.”
• Agitate : “You might feel completely stuck or lost and unsure how to get where you want to be.” 
• Solution : “My life coaching services help inspire and motivate people to get back on track so they can create the life of their dreams.”

Action Step: Write your opening lines using one of these templates and the P-A-S formula. Remember to phrase your pain point to make it relatable and relevant to your audience. Use a highlighter to point out your Problem, Agitation, and Solution. 

• “For years, [customer demographic] has struggled with [pain point]. Our product fixes that by [how it solves the problem].”
• “If you’re tired of [pain point], it’s time to level up and [solve pain point]. We help people [core offering].”
• “Finding the perfect [product/service] can be stressful. Hunting down all the options and reading reviews takes forever, and you have to pay a steep price tag. Our [solution] streamlines the process, so you get the quickest, best deal possible.” 

Option 2: Tell a story that demonstrates the problem

If a direct pain point statement isn’t your thing, another way to present a problem is with a story or anecdote. Most of the 495 Shark Tank pitches we analyzed included an inspirational story about the company or the entrepreneur. 

The human brain is naturally intrigued by stories. Stories create a culture and a sense of belonging. Most importantly, scientists have found that stories build human connections . 

A relevant personal anecdote is a powerful opportunity to make yourself more authentic and relatable. This can help your audience feel connected to your product or idea. When including a story, remember to:

• Highlight the pain points : The key purpose of an anecdote is to emphasize how your idea solves the pain point in real life . Use language that aggravates the target customer’s problem. For example, “It was frustrating to have all my to-do lists scattered around on different papers and apps. I couldn’t keep it organized! That’s why I finally invented this all-in-one productivity system for busy people.” 
• Keep it relevant : Your pitch story can be somewhat personal, but keep it on track. It’s most important for it to be relatable so that it builds the connection you’re seeking with the audience. The story must be relevant to the business when pitching to potential investors. Write it out and trim any details that aren’t specifically relevant to the pain point and the business solution.
• Keep it brief : A pitch story should be short enough to tell in 2 minutes or less . It may be longer than a pain point statement, but it should still be fast-paced enough to keep your audience’s attention. Don’t tell your whole life story. Summarize the big picture and get straight to the main point.

For example, this Shark Tank pitch from entrepreneur Dave Vasen includes a powerful storytelling element. His app, Brightwheel, solves the problem that parents don’t know how their kids spend their days at daycare. Are they learning? Are they behaving? His presentation features cute videos of kids from the app and a relatable story about why parents want to figure out what their kids do all day. 

He makes it personal by showing how he can see what his little girl Serena is doing throughout the day thanks to the app. In the end, Vasen got a double Shark deal with Mark Cuban and Chris Sacca, investing a total of $600,000 for 6.67% equity. Obviously, that personal story worked! 

Pro Tip : As you introduce your pain point, use this opportunity to showcase your awesome first impression . People with the body language of a winner tend to be more likable and competent right off the bat. Remember to:

• Make eye contact
• Show your hands
• Give a wave
• Genuinely smile
• Stand up straight
• Slightly expand your chest

Step 2: Share a concise and clear value proposition 

Your value proposition is the make-or-break point of your pitch! Once you’ve hooked them, it’s time to share an outcome-focused statement highlighting your offer’s benefits. This is often called a UVP or unique value proposition. 

A unique value proposition is a 1-2 sentence statement that explains what differentiates your business from the competition and makes your product or service the absolute best option.

A value proposition summarizes why they should choose you. Ask yourself:

• What value does your offering add to their lives?
• Why is your idea/product/service better than competitors? 
• What specific pain relievers does your idea offer to solve the pain points?
• What would the prospects gain from your offering? 

For example, this fifteen-year-old entrepreneur and his dad on Shark Tank wow the sharks with their unique value proposition for Touch Up Cup. They knock the entire pitch out of the park, but the value statement sticks out most initially. Notice how their pitch merges parts one and two so that the pain point threads straight into the value proposition. 

Open the video in an adjacent tab and follow along as we highlight their specific tactics:

• “Does your paint closet look anything like this?” [He pulls the blanket off of a messy paint can demo] *Presents the customer problem*
• “If so, you have half a dozen gallon cans with just this much [small hand gesture] paint. We went to open just a few cans, and Oh! The rust, the clumps, and smell.” *Agitates the problem*
• “We looked at each other and said, ‘There has to be a better way!’ So that’s why I invented the patented Touch Up Cup for paint: the most innovative solution to all your pain storage problems .” *Solution and unique value proposition*
• “It even has a stainless steel blending sphere for mixing. Just shake and paint, baby!” [They demo the product] “Say goodbye to rusted clumps forever. Touch Up cup has extra threads and an airtight silicone seal to keep paint fresh for over ten years.” *Unique product details that differentiate from anything else on the market, plus more agitation of the problem* 
• They present the sharks with a demo and highlight their slogan, “Shake n’ paint with us.” This pitch inevitably ended in an awesome deal with Blake Mycoskie for $150,000 for a 17.5% stake. Their website now includes a crystal-clear value statement at the very top of the page:
• “With Touch Up Cup, eliminate rust, clumps, and store paint for 10 years. When it’s time for a touch-up, just Shake n’ Paint, BABY!” *Two-sentence value proposition explains precisely what the product does and how it solves the customer problem*

Notice how the slogan is part of the value proposition. If you already have a slogan or tagline for your pitch idea, you can use that to formulate a UVP. However, while a slogan can be catchy, it may need to be more comprehensive to get the point across. Ask yourself:

Could my audience understand my offer with these 1-3 lines alone ?

For these companies, the answer is “Yes!” Here are a few more well-known value proposition examples that tell you exactly what they offer in the fewest words possible:

• Uber: The Smartest Way to Get Around
• FedEx: Manage Your Home Deliveries
• LG: State-of-the-art Living Experience
• Subaru: The most adventurous, most reliable, safest, best Subaru Outback ever
• Slack: Be More Productive at Work with Less Effort

These value propositions have simple language, specific outcomes, and things that differentiate them from the rest. 

Action Step : You can write a value statement without being a professional marketer. Write a few sample value propositions with these templates:

• “We help [target customer] do [problem] by providing [solution].”
• “For a [target customer] who needs/wants [solution or outcome], our [product/service] transforms their experience by [how it works].”
• “The [industry] is filled with [common quality], but customers want/need [new solution]. What makes our [idea/product/service] different is [key differentiator].” 

Pro Tip : If you want more buy-in from your prospects, deliver your value statement with passion and pizazz! Say it as you believe in the idea with every cell of your being! 

Confidence is key for giving a value statement with a punch. If you want to speak more confidently , remember to: 

• Dress to impress : Wear an industry-appropriate outfit that makes you look and feel your best.
• Speak slightly faster : A 2011 University of Michigan study found that a moderately rapid speech rate (about 210 words per minute) is the most effective way to get people to listen. 
• Hydrate : Research shows that hydration directly affects vocal performance. Drink plenty of water in the hours leading up to your pitch. 
• Do a vocal warm-up : Toning your vocal cords isn’t just for singers. Vocal warm-up exercises such as tongue twisters, chants, and tongue trills can help you sound more confident in your pitch.

Watch our video below to learn 5 vocal warm-up exercises before meetings, speeches, and presentations:

Step 3: Explain what your idea will do with a pitch deck or demo

Now that you have presented a problem and offered a unique valuable solution, it’s time to dig into the specifics with a visual element. Show your audience your idea or product in action. You can use a:

• Pitch Deck : A pitch deck is a collection of digital slides that overview key points using enticing design elements. You can design one with an application like PowerPoint, Keynote, or Prezi.
• Demonstration : A visual demonstration is great for presenting the capabilities of a new idea, technique, or product. For example, it is far easier to demonstrate a workout machine in use than to describe it with words. In this case, you can use a video demo since the product is too large to bring to the presentation.

The first part of your pitch gives a high-level view of what you have to offer to potential customers or investors. This step is the “meat” in the middle. It explains exactly what your idea does and how it does it . 

For example, pretend that you are pitching an idea to your boss and officemates about why you should integrate standing desks into your workplace. You can start with a quick pitch deck that outlines the current science of standing desks and the benefits of spending more time standing (better circulation, better posture, and less back pain, anyone?) 

You may have statistics about why sitting for too long is bad for your back and hips. There can be a spinal diagram showing the alignment of your spine in a sitting versus standing position. Lastly, you can show a video of different standing desks in action or bring a standing desk to demonstrate your standing workflow. 

Action Step : Make a digital or handheld slide deck that outlines your idea. If you want to present with a screen, create a presentation with diverse slides. Pictures, diagrams, colors, and bold words are key! If you prefer to keep it verbal, consider using index cards to outline what you want to say as you visually demonstrate the product or idea. Either way, you must have a rehearsed and memorized script to guide your presentation and explain your idea.

Here are The 20 Best & Worst Startup Pitch Decks (with Templates!)  

Step 4: Use proof points, real examples, and successes

Anyone can develop a figurative idea, but how many people provide evidence that their concept works IRL? This is the research portion of your idea or product pitch. You need robust evidence to convince your prospects that this is an idea or product that actually solves the pain point ! Try introducing your:

• Financials and numbers 
• Data points and stats
• Testimonials from existing clients 
• Case studies from customers 
• Personal or company milestones 

For a product or service pitch, memorize your key numbers and optionally highlight them in bold text on your slide deck. Significant numbers include: 

• Gross sales
• Net sales  
• Profit margin
• Wholesale price  
• Retail price
• Customer acquisition cost  
• Current valuation of your company
• Percent equity stake for angel investors

For other types of pitches, like a new idea for your family or workplace, focus on proof points like:

• Scientific evidence supporting your argument  
• Specific ways that this idea transformed your life
• Social media views or stats
• Experiences of other people who have implemented the technique
• Celebrity endorsements
• Book, movie, or online references 
• Quotes from a customer or someone who has used the idea

Even though this is a data-driven and numerical part of the pitch, it can be fresh and exciting. Staying fast-paced and upbeat will make you seem excited and proud of your evidence. Just be sure that your numbers are accurate and communicated.

In this innovative one-minute idea pitch at TEDx Brisbane, you will notice how quickly the pitchers dig into the evidence. With such a condensed amount of time to get their point across, pitchers must present their proof immediately.

Want examples of great evidence in action? Try watching Shark Tank . We analyzed all 495 entrepreneurial pitches from Shark Tank episodes here at Science of People. The results showed that the most successful pitchers had ten traits in common:

• Interactive
• Captivating
• Entertaining
• Inspirational

Learn the Secrets Behind the Best Shark Tank Pitches of All Time and how you can apply their proven formulas to your pitches in our video below: 

Step 5: Learn the Art of Stage Presence

Did you know that public speaking is actually a skill? Many people struggle with stage anxiety because they feel they ‘missed the memo’ on public speaking or they are lacking because they do not have a natural stage presence. Not true!

Stage presence and public speaking are skills you need to be taught—very few people have them naturally. 

Watch our video below to learn 7 steps to overcome stage fright and beat performance anxiety:

Here are all the aspects of public speaking you can master.

• How to make a first impression with an audience
• How to have stage presence
• Powerful body language
• How to speak with a commanding voice
• What to do with your hands while speaking

For every speaking skill you add to your toolbox, the less speaking anxiety you will feel.

If you want help really diving into your presentation skills, be sure to sign-up for our course…

Master Your People Skills

• Create a Memorable Presence
• Communicate with Confidence
• Achieve Your Goals

Have a question about the presentation or People School? Email Science of People support .

Step 6: Close with a clear call to action

The secret sauce to a fantastic pitch is the ending. The serial-position effect explains why people are psychologically wired to remember the beginning and end of a presentation more than the middle. The call to action (CTA) will stick in their minds long after you finish! 

After the stories and statements you’ve shared, what is the one takeaway point that your prospects can take action on? 

The call to action answers your audience’s question, “What do I do with all this information?” 

Online, we see CTAs all the time with statements like:

• Buy now and get 20% off
• Download here
• Subscribe today so you never miss a post 
• Donate here

However, you may want to sound less salesy in your idea pitch. Instead, use these techniques to evoke an emotional response and propel your audience into motion:

• Use numbers : Piggyback on the last section by re-emphasizing numbers that promote your cause. For example, “Invest now for 10% equity in a company that has doubled net profits every year for the past three years.” 
• Emphasize action words : People like to know precisely what you want them to do and where their money or efforts will be channeled. Action words are powerful verbs like “buy, download, donate, invest, call, write, vote, or eat.” They signal the mind to “go!” For example, “Donate $25 today to provide a shelter animal with food, toys, and medical care for a full month.” 
• Be specific : Instead of a general request, make it very clear what you would like your audience to do. For example, “I am requesting a recommendation to the board to move this proposal forward by the end of the month.” 
• Include timing : A sense of urgency or timeliness compels people to act more quickly. Stores do this with limited-time sales and expirations on their promotions. For an idea pitch, you could say, “I suggest we schedule a team meeting to vote on this idea by the end of the week.” 

Key Takeaways: The Best Pitches Solve Problems and Compel Action

Whether you’re a startup looking for funding or trying to convince your office to implement a new protocol, pitching ideas is a social superpower that will help you in both professional and personal scenarios. In a formal setting, the best pitches include several or all of these elements:

• Clear pain point : Whether you write a pain point statement or tell a personal anecdote, the core aim of any entrepreneur or thought leader is to solve someone’s problem. Concisely present a pain point with the P-A-S framework—problem, agitate, solution. 
• Powerful UVP : A unique value proposition explains why your idea is different and better than the rest. Think of a slogan or 1-3 line explanation that could stand alone to explain your concept. 
• Proof to back up the idea : Money talks! If you’re presenting to potential investors, remember to know your numbers. If making a different pitch, have your research and data points in line to explain why people should act on your idea. Including evidence in your pitch can make you seem more reputable, prepared, and knowledgeable. 
• Juicy call to action: Tell your audience what to do before ending any idea pitch! Instead of being salesy or demanding, close with an enticing and actionable statement that lets them know how they can support your idea or bring it to life.

If you want to learn to be more concise and memorable in your professional and personal interactions, use these 9 Steps to the Perfect Elevator Pitch to masterfully answer questions like “What do you do?” or “What does your company do?” 

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How to pitch ideas: 8 tips to captivate any audience

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What’s a pitch?

4 types of pitches, why are business pitches important, 8 simple steps to pitch your idea .

Do we have a deal?

You constantly engage your power of persuasion at work — even when you aren’t aware of it.

Think about how you got your current position. Education, expertise, and skills played a part, but telling an engaging story in your interview was equally important. 

You convinced a recruiter to follow up on your resume, persuaded a hiring manager you were the right person for the job, and negotiated your pay and benefits to receive the top end of the company's salary range. 

At work, you might persuade coworkers to follow your lead on a client presentation , convince your boss to give you extra time to perfect a project, or sell a customer on an extra service . 

Pitching ideas effectively is all about leveraging this ability to persuade. You’re likely already using this ability — you just need to harness it when learning how to pitch ideas.

The dictionary definition of a pitch is "to throw something with a particular objective or toward a particular point." When you pitch an idea, you do the same thing: you deliver a story that leads the listener down the path to your desired conclusion. 

Successful stories follow the same template: a captivating introduction, an engaging climactic moment, and a satisfactory conclusion. A successful pitch uses this storytelling outline to persuade someone the presented idea is the best option. It immediately captivates an audience's attention, explains a problem the listener cares about, and finishes with a solution and next steps.

Different ideas require unique pitching methods. Here are four of the most common pitch types:

Sales pitch: This pitch type outlines a product or service’s costs and benefits to persuade a client to purchase. Imagine a door-to-door salesperson or retailer.

Business pitch: Here you’d outline the business plan of a startup or existing business to earn investment capital or fundraising from potential partners or investors. A good example is an app developer that needs capital to design an innovative new dating app or the owner of a trucking business that needs investment to buy more trucks and expand into a new region.

Idea pitch: For this pitch type, you wouldn’t sell a specific product or service but rather the big picture of your idea. For example, if you want to convince your marketing team to expand their work plan into a new social media platform, your pitch would highlight benefits and how-tos.

Elevator pitch: This regards a pitch you can give in the time it typically takes someone to ride the elevator — about a minute. A good elevator pitch doesn't tell the whole story but gets the listener interested in hearing more.

Whether you’re an employee, entrepreneur, or organization leader, you’re propelled forward by your work goals . Learning to communicate and sell your ideas effectively with business pitches marks the difference between accomplishing these goals and staying stagnant. These pitches also help you get ahead in the workplace.

For example, if you convince your boss to give you a raise or get noticed for suggesting an innovative solution to a stubborn problem. 

Here are a few situations where you can benefit from an efficient pitch:

• Assure leaders you deserve a promotion
• Gain investment for your own business
• Convince workers, managers, and investors that an out-of-the-box idea is the best course of action, potentially producing more revenue and business expansion
• Persuade a friend to go into business with you
• Build confidence in partners and investors about a product’s potential
• Improve your workplace for everyone by convincing management to implement better policies
• Persuade leaders to analyze the business model to better understand present issues and future potential

No matter the pitch type you’re practicing, here are eight tips to help you tell your story effectively and persuade your listener. 

1. Understand your audience

No idea is a fit for everybody. To bring someone on board, they must think your idea is plausible and realistic . 

Analyze the decision-makers you’re speaking with thoughtfully. Consider their motivations, goals, and limitations. Ask yourself: how does my idea fit into their reality? 

For example, if you're drafting a sales pitch, consider the listener’s budget limitations, earnings, and the stage of the business. You’ll pitch a startup much differently than a multi-million dollar organization because what they think is plausible and realistic differs. 

2. Tell a story

People need to feel emotionally connected to become persuaded by a story. Studies show that emotion-affecting storytelling is important even when presenting scientific arguments — facts and accurate data aren't enough.

Whether you're talking to venture capitalists or getting the green light from stakeholders, imagine you're telling an emotion-driven story. Structure it with an engaging opening, a middle with a problem to overcome, and a solution-driven finale. This will help you connect with your audience on a more human level and speak to something they care about. 

3. Know the pain points

Above all else, a pitch answers a single question: how does this solve my problem? This problem is one of your listener’s pain points. 

To analyze their pain points, you can use the P-A-S framework, which stands for Pain, Agitate, and Solution. It's a three-step model that presents a problem, frames it as an issue that requires a solution, and creates a CTA to solve it. For example, a marketing company’s pain point might be tracking leads. You could mention this issue, provide a solution (perhaps your customer relationship management software ), and close by offering a free demo. 

Likewise, it's important to analyze all the potential pain points of your product and pitch. Practice your pitch for the first time with others and invite constructive feedback regarding your communication skills . Use that feedback to tweak your final pitching presentation.

4. Create consensus

Humans are often swayed to make decisions based on others’ behavior . While this influence doesn’t last forever (about three days), you may need your listener to decide before then. Find a way to link your pitch to larger social norms and shared behaviors to persuade your audience to follow suit. 

According to a story in the Wall Street Journal on consensus and persuasion, a hotel increased the reuse of towels by 26% when they left signs in rooms that said, "75% of customers who stay in this hotel reuse their towels."

When they edited the sign to read "75% of customers who stayed in this room reuse their towels," the rate grew another 33%. People wanted to follow other users’ behavior by also reusing their towels. 

5. Show, don't just tell

Seeing is believing. When pitching your idea, use interactive models, visuals, or a pitch deck in real-time to get your audience involved and to complement your public speaking skills .

Studies show that a mix of creative, interactive elements and articulate communication gets listeners to engage more deeply and adopt and implement the idea .

If you're trying to sell a new product, for example, give a mixed presentation with a demo that shows how the product works and a PowerPoint that informs how the product will disrupt the market.

6. Back it up

Storytelling will engage your audience, but a perfect pitch provides results. These metrics look different depending on the pitch, but it's one of the most important parts of demonstrating your value proposition.

If you're pitching a new business to potential investors, include projected metrics for growth, monetization, and market reach in your business plan to demonstrate their return on investment.

Likewise, if you're proposing a strategy to your manager that signifies big changes, estimate how it will impact organizational priorities such as productivity , work performance , and the company’s bottom line.

7. Present your best self

Good entrepreneurship isn't just about presenting your idea. You must also present the entrepreneur behind it — you.

Practice your public speaking skills . A timid sales pitch could tell your listener the idea’s execution will also be timid. Use eye contact , a confident tone, and nonverbal cues like hand gestures and shifting your view around the audience to demonstrate strength and self-esteem . For in-person presentations, consider adopting a power pose to express confidence in your ideas — because if you don’t believe in yourself, why would others? 

Likewise, practice self-awareness . Your pitch will likely garner some criticism. Be sure that you can roll with the punches without losing your cool. How you pitch and respond lets people know what you'll be like to work with.

8. Finish with a CTA

You crafted a great opening and delivered your argument with convincing numbers, narrative style, and energy. Your PowerPoint had eye-catching visuals, and your demo allowed the audience to experience the pitch first-hand. Now what?

Let your audience know how to continue, and be as specific and directed as possible. For example, if you pitch to investors, let them know how much of an investment you're seeking and the rate of return. If you're trying to sell a subscription service to a new customer, finish with purchasing and installment details. Lead them over the finish line so you accomplish your pitch’s goal. 

Do we have a deal? 

Even the greatest ideas need a good sales pitch. No matter where you are in your career, it’s always possible to learn how to pitch ideas more effectively. 

It takes practice, careful thought, and a burst of energy and confidence, but if you take the time to nail the pitch, you’re one step closer to making the sale.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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• 15 creative elevator pitch examples for ...

15 creative elevator pitch examples for every scenario

A good elevator pitch can be the difference between landing your next big opportunity or falling short of the competition. But the reality is, people want to have meaningful conversations without the forced sales pitch. So how do you pitch yourself during a job interview or client meeting with authenticity? 

First things first: What is an elevator pitch?

An elevator pitch, also known as an elevator speech, is an opportunity to share a quick summary of yourself and your product offerings. But a pitch can also be your chance at making a real connection that you can use later down the road. It’s not always an immediate benefit, but you should be prepared for any scenario in which you could be giving an elevator pitch. 

In reality, most people have given an elevator pitch whether they realize it or not. That’s because there are many different types of pitches—from interviews to new business opportunities. That makes preparing for your next pitch an important step in marketing both yourself and your company. 

When it comes to figuring out who to deliver your pitch to, you should aim for the best point of contact, not just the highest point of contact. Choosing connections that are related to or interested in what you’re offering will give you a better chance at making your sale. 

How long should an elevator pitch be?

One of the biggest unknowns about creating sample elevator pitches is how long they should be. In most cases, it will depend on what it’s about and who you’re pitching. A good rule of business etiquette is to make it as short as possible by carefully selecting the most important points. 

A study conducted by Microsoft found that the average person has an attention span of around eight seconds, meaning you’ll have to fight for that undivided attention. That’s no small task. So when it comes to a great elevator pitch, aim to keep it around 30 seconds—though the exact length can vary depending on your industry and what you’re pitching. 

When looking at pitch length based on industry, each one differs to some degree. Let’s take marketing for example. Your pitch opportunities will likely be to customers that come across your brand. And in that case, you have very little time to get your message across—whether it’s text, video, or imagery. But when it comes to sales, you may get the opportunity to expand your elevator pitch past 30 seconds. You will likely have plenty of networking opportunities where people are more than willing to listen to what you have to say. It really just depends on your medium and the audience’s eagerness to listen. 

But what if you can’t cut your elevator pitch down to 30 seconds? It may seem like your brand is too complicated to distill down to such a short timeframe, but if you’re pitching to the right audience you shouldn’t have that problem. Make sure you pitch to people related to your industry or a tangential audience that will be able to interpret your offerings. 

How to write an elevator pitch 

When it comes to writing an elevator pitch, it can be hard to decipher important facts from unimportant ones—this is why knowing how to effectively communicate in the workplace is important in the first place. For example, while it’s good to personalize your communication tactics wherever possible, it’s not necessary to give prospects an entire history lesson on your business. Only the most recent and relevant details should be included. To get started creating your own pitch, you first need to understand the basic components that make up any good elevator pitch.

Introduce yourself

All good pitches start with a short introduction. It could be as simple as stating your name and who you work for if those details apply. But the more personal you can make it, the more natural your elevator pitch will seem. Body language is also an important part of a solid introduction, as is eye contact. Here are a few tips to keep in mind when introducing yourself to a new prospect. 

Greet your audience in a way that’s appropriate for the occasion. Go formal for a business pitch or more casual for a fun event. With business meetings and networking events being held virtually, you’ll need to get creative with your introductions over video chat. You could even start with a lighthearted joke to break the ice. But whatever you do, make sure it’s relevant to your audience. 

Present the problem

All solutions start with a problem. Whatever you or your business is trying to solve, it’s important to get the point across early on in your elevator pitch to set the theme for the rest of your speech. An example problem: coordinating work between teams is chaotic.  

If possible, relate the problem back to your audience by using real-world examples. This will help make the problem more relevant and, hopefully, grab your audience’s attention. If your problem isn’t easy to explain, try using more than one example or a visual to really paint a picture for your audience. 

Offer the solution

If the problem is what draws the audience in, then the solution is what hooks them. This is your time to show them why they need your help. Here’s an example solution: Asana gives teams a system to organize and manage work so they know what to do, why it matters, and how to get it done.

The solution is arguably the most important part of an elevator pitch, so spend time perfecting it. If you’re pitching for a business, it’s likely the quick solution pitch has already been created. But again, it’s always better to personalize your pitch. So don’t be afraid to tweak it to fit your audience. If pitching for yourself, talk about the unique skills you’ve developed and why they would be beneficial to your prospect. 

Explain your value proposition

Now that you’ve piqued your audience’s attention, it’s time to seal the deal by explaining why your solution is better than anyone else's. An example value proposition is: Asana is the only platform that connects goals with the work needed to achieve them. 

The value proposition differs from the solution by focusing on why your audience should use your solution over a competitor’s. If you don’t have that answer just yet, perform a competitive analysis to compare your offerings or look to your executive summary. 

If your market is extremely niche and you don’t have a clear differentiator or significant competition, look to communication and interface capabilities. Consider why your idea or solution is original enough that someone would want to use it.   

Engage the audience

While most of the hard work is done, it’s important to engage your audience with a compliment or question before you part ways. Always err on the side of being genuine rather than delivering a scripted goodbye. 

There is no right or wrong way to engage your audience. While ending with a question can create a dialogue between you and your audience, a genuine compliment can go a long way. Think about what made you want to pitch them in the first place and use that to end the conversation. Lastly, don’t forget to swap contact information, such as a business card, if you don’t already have it. 

A foolproof elevator pitch template

Now that you know the basic components of a pitch, the next step is creating your very own elevator pitch. This template can work for just about any situation, from a job interview to pitching a small business or startup. That’s because we analyzed some of the most famous templates from industry experts—from Harvard research to Guy Kawasaki’s art of pitching—to create a foolproof template that will work in any situation. 

Plug your information into our elevator pitch template to draft a quick speech. While you won’t necessarily recite it word for word, it’s a great model to keep in mind in case you find yourself in a position where you’re not prepared with a personalized pitch.

Whether you’re looking for a pitch template for a job interview or for pitching your business, this template is a foolproof example for any situation you might find yourself in. 

General elevator pitch template

Use our elevator pitch template to start constructing your speech by adding statistics and personalized greetings where needed. This template incorporates the four parts explained above to hit all of the important details of a good elevator pitch. 

Introduction : “Hi I’m [name], a [position title] at [company name]. It’s great to meet you!”

Problem : “Since you work with [company name or industry] I figured you’d be interested to know that [problem + interesting statistic].”

Solution : “The great part about working at [your company’s name] is that we’ve been able to fix just that problem by [solution].”

Value proposition : “In fact, we’re the only company that offers [value proposition].”

CTA : “I think our solution could really help you. Are you available this week to speak further on this?”

Don’t be afraid to change up your pitch template based on your personality and professional expertise. We’ve also included personalized 30-second elevator pitch examples below to inspire personal facts you can add to create a more engaging speech .

30-second elevator pitch examples

Let’s dive into the best 30-second elevator pitch examples to help you create a pitch that’s both engaging and informative. Our examples take inspiration from the four elements included in the template above, to demonstrate how you'd pitch project management software to  increase productivity . Try a few or try them all to find one that best fits your personality and value proposition. 

Example 1: Short and sweet

This example is one of the most common you’ll come across. That doesn’t necessarily mean that it’s the best, but it’s a great example of a quick and easy pitch that fits almost any situation. When working on this type of elevator pitch, be sure to keep it as short and to the point as possible. Try to stick closely to the 30 seconds or less rule since the point is to be brief and transparent.

The problem is that work is chaotic no matter what industry you’re in or how good you are at your job. But a good project management software can help improve productivity and communication. I haven’t missed a deadline in years. If you’re interested in how it can help your team, give me a call and I can take you through some numbers. 

Example 2: Relatable over reliable

Sometimes the best way to grab your audience’s attention is to reel them in with a personal anecdote they’ll relate to. While it’s still important to drive home your solution, this approach puts more weight on making a personal connection rather than an immediate sale. 

It’s so great to finally meet you. How is business going? I heard you’ve been struggling with communication issues. My team and I struggled with that too. It wasn’t until we added project management software into our routine that we really saw an improvement in teamwork and overall communication. I hope you find a solution that works for your team. 

Example 3: Savvy with stats

Start your pitch off with a hook by dropping an attention-grabbing statistic. It’s important to have hard data to back up your statistics to ensure their accuracy before pitching. When it comes to a statistics pitch, it’s a good idea to come full circle at the end and connect how your solution can help solve that statistic.  

Did you know that despite having more ways to connect remotely, 60% of workers’ time is spent on work coordination with just 26% spent on skilled work and 14% on strategy? No wonder teams need help with project management. Implementing project management tools can decrease time spent on work coordination and help increase skilled work.

Example 4: Question everything

This example uses questions to make your pitch easily comprehensible. It also forces the audience to join in on the conversation rather than just presenting them with a speech. Try starting and ending with a question that makes the audience think about your pitch long after you leave the room.

Do you ever feel like you spend too much time on work about work? I’ve talked to so many people who share the same frustrations. I used to work long hours every day just trying to catch up. But do you know what? Ever since we started using project management software, I've been able to get so much more work done. Have you tried anything similar in the past?

Example 5: Comedic twist

If your pitch isn’t about a serious topic, you can add comedic twists to engage the audience. This is especially useful if giving a presentation. Add a GIF or quick funny clip in between slides to lighten the mood. If using this example, be sure it fits the occasion and tone of your company. 

Did you know that the average person can only pay attention for eight seconds? That’s not even long enough to place my coffee order in the morning. Maybe that’s why my barista always gets it wrong. But seriously, I think that’s why so many companies struggle to hit deadlines. 

Example 6: Tell a story

Use customer testimonials or your own personal story to paint a picture for the audience. This can be especially helpful if your topic is hard to explain in 30 seconds or less. Telling a story is a great way to add a relatable twist. 

We have a customer that transitioned to a fully remote workforce this year and needed help making sure deadlines were met. With our help, they were able to get up to 10% of their time back in their day and focus on more important things like strategic planning.  

Example 7: Emotionally driven

While this type of pitch may be more difficult to create, you have a better chance of winning over your audience if you can make your pitch emotionally driven. It’s also more likely they’ll be willing to share the experience with someone else down the road. It’s important to keep the emotions on the lighter side to prevent the conversation from steering too dark. Here is an example to inspire your own speech. 

It may seem like any other tool, but when you look closely it really is helping teams connect. And not just that, but it’s helping cultivate teams that actually enjoy working together on new projects. That’s something that’s hard to come by, but something everyone is looking for.  

Example 8: Write it first

While most speeches start by writing a general outline, you can opt to write the entire pitch from start to finish. This tends to create a thought-provoking and poetic flow once you do present your pitch. You’ll have to memorize this pitch, so practicing is a key element to this strategy. 

Hi, my name is Kelly! It’s great to meet you. You work for Apollo Enterprises, right? I’ve heard a lot about them. I actually heard that you’re looking for project management help. In my experience, any organization—whether sales or suppliers—needs help coordinating work and team communication. Work can be rather chaotic, especially now, without it. That’s why we’ve created a software tool that helps both individuals and teams organize their projects and communications all in one place. Have you ever thought about using something similar?

Example 9: End with a one-liner

Making a grand exit doesn’t come easily, but if you can pull it off your audience is sure to be impressed. Stay away from cliche one-liners and make your closing authentic to you. The point here is to leave them with a thought that they’ll remember after the meeting is over. Consider sharing a surprising statistic or question relevant to their business.

Over one-quarter (26%) of all deadlines are missed each week because of a lack of clarity. But with the right project management tools, that number could be much lower. So the question is, can your business afford not to use project management software? 

Elevator pitch examples by scenario

Now that we’ve covered the types of pitch examples, let’s dive into example elevator pitches for different scenarios. Whether you’re pitching for your business or yourself, you can use an elevator pitch to organize your thoughts and prepare for the real deal. Let’s look at key tips for any situation you may find yourself in. 

Example 10: Networking event

A networking event is probably the most common scenario you’ll run into. And with the new virtual-first culture, it may be even more challenging to make meaningful connections over video chat. That’s why it’s so important to prepare an elevator pitch that’s compelling no matter where you’re pitching it from. While most salespeople pitch casually in this environment, you may get the opportunity to meet an important executive. In which case, you’ll want to be prepared with a versatile pitch template. 

Great to meet you, I’m Kelly with Apollo Enterprises. We’ve been able to improve productivity and collaboration for teams all over the world. If you ever need help with project management, just reach out. I think we could make a huge impact on your company. I’ll make sure to keep your contact information handy as well. 

Example 11: Job interview

Looking for a new job or have career fairs coming up? Most interviews—whether with human resources, a recruiter, or a hiring manager—start with some form of the phrase, “Tell me about yourself.” This is an opportunity for job seekers to briefly explain themselves and their professional experience using industry buzzwords and key skills. Having an elevator pitch ready can ensure that you’re prepared when the opportunity presents itself. 

I’m Kelly, a specialist at Apollo Enterprises. I chose a career in project management because I had a passion for it, and now I can proudly say that I’ve been able to make a real difference in people’s lives. That’s why I’m looking to continue my career with an employer who shares those same values. I know my unique skills can make a big impact at your company because I’ve proven my results with a few key projects. 

Example 12: Formal meeting

You’ve landed the meeting, congratulations! Now is the time to create a formal elevator pitch to really get them interested. When presenting a formal pitch, a presentation can be a great addition to traditional elevator speech examples. But whether or not you choose to create a presentation, this meeting is about selling your product in the most professional way possible. So dress the part and don’t forget your unique selling proposition. 

I took a look at your current productivity figures and noticed an opportunity for improvement. With our project management software, you could get back up to 10% more of your workday. Not only would that mean more work getting done, but it would also have a positive impact on the overall success of your business. Not to mention, our tool is the only one in the industry that has goal capabilities to ensure teams stay on track. 

Example 13: Sales pitch 

Professionals often pitch traditional sales jargon, but the real key is creating a human connection while lightly sprinkling in what you’re selling. Start with a personal story or light-hearted introduction instead of the typical sales presentation. You can also prepare by creating sales team goal templates to ensure your team is on the same page. 

Our team really struggled to transition to a remote workforce. Communication wasn’t organized and people struggled to find the correct information to complete projects. But, thankfully, we found a solution to our problem. Implementing project management tools not only improved productivity but also improved overall teamwork. Every company prefers different tools, but I can say without a doubt that our software was the best at connecting goals with the work needed to achieve them. 

Example 14: Social introduction

Now, more than ever, professionals are choosing to meet virtually rather than face-to-face. Whether you’re chatting over LinkedIn or have a virtual meeting set up, it’s important to make your pitch personal and use clear visuals to help sell your point. Here’s a great example of a social media pitch. 

Thanks for connecting! I noticed that your competitors are outperforming you when it comes to year-over-year growth. I took the liberty of doing a competitive analysis and didn’t find any outlying problems. I’m wondering if it could be an issue with productivity. How has the transition to remote work been? If you’re interested, I could run you through some productivity figures if you were to add project management tools to your current processes. 

Example 15: Entrepreneurs and business owners

Pitching to a business owner is much different than pitching to an executive. They can be harder to sell because they are often hesitant about new investments. The most important tip is to use examples as they pertain to the business when explaining a problem and solution.  

I love your products at Apollo Enterprises. I’m a huge proponent of your mission. I did realize that there may be some opportunities to improve productivity and collaboration internally. Have you ever considered project management software? I think it could have a big impact on business growth now or even down the road. 

4 tips to perfect your elevator pitch

In addition to creating the perfect elevator pitch, you should also work on sprucing up your delivery. There’s nothing worse than sitting through a boring speech, so make sure yours is anything but. From posture to tone, there’s a lot you can practice to make sure you look professional and knowledgeable. Consider these four tips when trying to nail a successful elevator pitch. 

1. Stick to your outline

To prevent getting off-topic, it’s important to stick to your outline at least to some extent. While you don’t need to recite it word for word, it’s best to memorize the majority of your pitch. That way you won’t need to worry about checking your notes. 

2. Speak slowly and clearly

Many professionals tend to talk quickly when they’re nervous—hey, we’re only human. But it’s important to enunciate and speak slowly so the audience can understand you. This is especially important when presenting over video chat. But try not to slow yourself down too much or you’ll go over your allotted time. 

3. Record your pitch

Record yourself reciting the pitch to work on any areas that need improvement. Practice your pitch a handful of times by playing the recording back and working out any pain points. A couple of key areas to focus on are speed and tone. It’s better to sound overly energized rather than monotone. 

4. Practice, practice, practice!

There’s nothing more effective than practicing your pitch until you’re able to recite it in your sleep. If possible, practice in front of friends and family to get constructive feedback on how you can make your pitch even better. Even if you have years of experience, you can never go wrong with being overly prepared. 

Elevate your first impression with an elevator pitch

An elevator pitch is a chance to show off your strengths and pitch your solutions. While it may sound nerve-wracking, using the 15 elevator pitch examples above will help you develop your own method using personal tidbits that tie into your innovative solutions.

While your pitch is an important part of leveling up your business, there are many avenues you can take to achieve growth. One of those ways is by determining whether project management vs. work management tools are right for your team. Not only will they help connect your team members, but the right tools and software can also help your organization set strategic goals. That means more time spent on bigger projects to help your business reach next-level growth. 

Related resources

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Why you should use a pitch deck.

A pitch deck is an effective way to present your startup to potential investors. It should be clear, concise, short, and persuasive. This document is used to convince potential investors about a startup idea, show how your product or service works, and the main benefits for potential customers in your target market. A good presentation is often the difference between failed ventures and successful startups.

Your presentation must be compelling enough to persuade potential investors to invest in your company. To do this, you need to provide convincing information demonstrating the value of your proposed investment. In addition to the crucial components of your business plan, it is equally important to showcase your ability to execute those plans with precision and display your growth potential within the target market.

What makes a great presentation?

A good slide deck should be engaging, informative, and entertaining. It should also have a clear message with just enough information to ensure people understand it.

The most important thing to remember when creating a presentation is to keep it simple. If you try to cram too many ideas into one slide, you risk losing your audience’s attention. Focus on telling a story instead of through images and text.

Get ready to pitch with confidence, knowing you have the perfect presentation that's sure to impress potential investors, partners, or new customers. With over  100 startup pitch deck templates  from some of the most successful venture-backed startups, you can easily customize yours to build a strong story and communicate your uniqueness. Each pitch deck includes easy-to-edit content blocks, making it super simple for you to tailor each slide to your specific needs so you can make an impactful pitch in no time!

What is a Startup Pitch?

A  startup pitch  is a concise, persuasive presentation of a new business idea, typically given to potential investors, customers, or partners. It is an opportunity for entrepreneurs to showcase their vision, unique value proposition, and growth potential. A great pitch should communicate the problem the startup is solving, the market opportunity, the team's expertise, and the execution plan. It should also highlight the competitive advantage and the potential return on investment for the investors. A well-crafted pitch can attract the attention and interest of investors, which could lead to funding, partnerships, or other opportunities to grow the business. Overall, a successful startup pitch requires a deep understanding of the target market opportunities, the audience, and the business model, as well as excellent communication and storytelling skills.

Most common Pitch Deck Format

A pitch deck typically follows a specific format that includes the essential elements listed below. The presentation should be concise, visually appealing, and easy to understand. Each slide should focus on a single idea and use images and graphics to convey your message effectively.

What's the standard structure of a Pitch Deck?

Based on the most successful startup pitch deck templates, your deck should include the following elements:

• Cover slide:  This one should include your business name, logo, and tagline.
• Problem statement:  Describe the problem your business is solving and why it's important.
• Solution:  Explain how your product or service solves the problem.
• Business model:  Describe how your business will make money.
• Market analysis:  Outline the size of the target market and the potential customers.
• Competitive analysis:  Describe your competition and how your business is different.
• Marketing and sales:  Outline your marketing and sales strategies.
• Financials:  Provide financial projections for your business, including revenue, expenses, and funding requirements.
• Team:  Highlight the key members of your team and their qualifications.
• Ask:  Clearly state how much funding you seek and what you plan to do with the funds.

Can I Create a Pitch Deck with PowerPoint?

Yes, you can create a successful pitch deck using PowerPoint. PowerPoint is a popular tool for creating pPowerPoint pitch deck,pitch deck use high-quality images, clear and concise language, and a consistent design throughout the presentation.

How Do You Layout a Pitch Deck presentation?

The order of slides in a pitch deck depends on your goal and company stage. When laying out your pitch deck, consider the following tips:

• Start with an attention-grabbing cover that includes your business name and logo.
• Use a consistent design throughout the presentation, including font type, color scheme, and layout.
• Use high-quality images and graphics to support your message.
• Keep the text on each slide to a minimum and use bullet points to convey key information.
• Make sure your presentation is easy to follow and understand, even for those who are not familiar with your industry or business.

How Many Slides Is a Pitch Deck?

A pitch deck presentation typically consists of 10-20 slides, depending on the complexity of your business idea and the amount of information you need to convey. The most important thing is to keep your presentation concise and focused on the essential elements of your business plan.

Use Slidebean pitch deck builder and presentation templates

Slidebean makes creating presentations easy. We believe that great design should be available for everyone. Simply choose a pre-designed slide deck template and customize it however you'd like. Our allows you to create your own unique theme if none of ours suits your needs. Once you're done editing, just upload your files and start sharing them with friends and colleagues. We also provide  design services  if that's something you need.

Pitch Deck presentation insights

Our Presentation Insights let your track individual viewer activity on your slides and helps you determine which ones they saw, how much time they spent on each one and what percentage of the presentation they engaged with. By knowing an investor's activity on your pitch deck, you could have a crucial advantage to determine their interest in your business!

Startup Pitch Deck Examples: Customizable Template redesigned by Slidebean

We  redesigned the presentation that Airbnb  used back in 2009 to raise their first $600,000 round and turned it into a fill-in-the-blank template. It's become a reference for startups worldwide because of it's simple, straightforward approach to the business model and market opportunities.

Our  Investor deck template  by  500 Startups  is truly the Silicon Valley deck standard. Originally published by the program Founders, this presentation outline serves as a perfect storytelling canvas for a startup, from problem to traction.

Slidebean's Pitch Deck Services

If you're looking for a more professional and polished pitch presentation, consider using Slidebean's pitch deck services. Slidebean offers a range of pitch deck services, including custom design, content creation, and pitch deck presentations coaching. With Slidebean, you can create a high-quality pitch deck that stands out from the competition and helps you raise funding for your business.

Pitch Presentation: How to Make the Case for Your Idea in Minutes!

You’ll probably have heard the word “pitch” in connection with PowerPoint and business ideas – but what exactly does it mean, and why is it so important in business?

This article will explain why pitch presentations are so vital , how to create a pitch presentation and what type of pitch might be suitable for your presentation goal.

So what does pitching, or a pitch, actually mean?

The basic meaning of pitching is throwing an idea at your audience, hoping to score a hit, as in baseball.  It can also be thought of in terms of music (like a pitch change), or electronics/science. In the context of PowerPoint presentations, a pitch is a special type of sales presentation. Read on!

What is a pitch presentation?

A pitch presentation is a short presentation in which you introduce your company, product or idea . You only have a few minutes to convince your audience and attract potential investors. So you need to plan what you want to say really carefully.

First impressions matter . While you’re preparing your pitch presentation, keep the time constraint firmly in mind. Pay special attention to getting your key messages across clearly and precisely, to achieve your goals.

Read more about this in our articles on Preparing a Presentation and Goal Setting . 

We at PresentationLoad have a range of professionally designed PowerPoint pitch presentation slides for you to use!

Your goal is to attract direct investment , or to be invited to further talks with investors.

Investors are looking for businesses that have growth potential. They want to see that your company is able to grow quickly, making profits. So when you prepare your pitch, you need to focus on your growth potential. Show investors why and how your company will grow quickly in the future, and why it is worth investing in.

To present your company vision and growth, we recommend slides from PresentationLoad !

How do I make a pitch presentation?

The most important thing is to keep your presentation simple . Investors don’t have time for complex presentations and explanations. They want facts, and to grasp what your company has to offer.

Keep your presentation as short and simple as possible and focus on the core elements that make up your company, market and product. The following structure is great for covering all the important information in your pitch presentation in the short time available:

Slide 1:  Title slide (Short, snappy dsecription of your business idea)

Slide 2:  The team (Who does what)

Slide 3:  Initial situation (What’s the problem?) Slide 4: Solution (What you are offering!)

Slide 5:  Your product / service (What exactly are you proposing?)

Slide 6:  The market (Is the market environment / target audience big enough?)

Slide 7: Added value / USP (Why is your solution better than others?)

Slide 8:  The competition (Who are the competitors? How do you differ from them?) 

Slide 9:  Your business model (What do the financials look like? How will sales be generated?) 

Slide 10:  Your business plan (How would the business model be implemented?)

Slide 11:  Funding requirements (How much money is needed, and for what?)

Slide 12:  Contact data  A good pitch presentation needs to be clear and concise, while getting the most important information over. Introduce your idea and the team briefly at the beginning. Follow this up with the most important facts and figures , as well as information on how you intend to implement your business plan.

BELIEVE in your business idea , and you’ll be effortlessly persuasive. If you believe in your company and its potential, so will your investors. Convince them that you are the next big thing, and that they should definitely invest in your company right now!

Types of pitch

• Elevator pitch

As the name suggests, this is one where you only have a very short time to get your ideas across . In an elevator ride, you only have a few minutes to talk to fellow passengers.

So an elevator pitch should be a meaningful, brief introduction to your idea. Be prepared for how little time you have! Introduce yourself, your company and your business idea. Your goal should be make a brilliant first impression in minutes.

Find more informations in our blog elevator pitch .

• Start-up pitch / business plan pitch

This sort of pitch presentation allows you to set out not only your business idea or product, but your business plan too. Good figures and future potential attract potential investors, particularly for start-ups. Make a convincing pitch, and you’re so much more likely to get the investment you need.

• Speed-pitching essions

Speed pitching is basically a fixed event where speakers have something like five minutes each to convince investors of their idea. You get the opportunity to present your idea to several potential investors. This concept is similar to speed dating.

• Sales pitch

As the name suggests, a sales pitch is about selling a product . Potential investors and customers need to be persuaded to buy. A good sales pitch is tailored to individual customers or small groups and should focus, for best effect, on what benefits your product will give them.

• Agency pitch

An agency pitch is a competition on a level playing field, putting marketing or new business ideas to a potential client . The goal of the pitch is for you to win the contract . This form of pitch is often seen in the architecture business.

A company will invite potential contractors to an agency pitch for a particular job, giving them a briefing. Proposals which appeal to the client are then developed into presentations.

The winner gets the job; everyone else goes away empty-handed. So if you’re participating in an agency pitch, keep in mind that you could also lose, using up time, money and resources. Tip: Weigh the pros and cons of the pitch, and read the briefing carefully.

• Job planning / production pitch

This sort of pitch is about smoothly linking phases of a job . In order to efficiently produce goods, without a hiatus, there need to be skilled workers, machines available, and sufficient raw material.

Timing everything appropriately can be highly complex, so your pitch needs to emphasize your company’s efficiency and experience.

Side note: Pitching like in Hollywood – The Pixar Pitch

Pixar is known worldwide for its mega successful movies. But how do they always stay at the top? It’s simple: they’ve found the perfect marketing formula. It’s not complicated, but punchy and unique – just like their movies.

Pixar movies are just incredible, keeping us spellbound from start to finish . Who doesn’t remember Marlin’s desperate search for his son Nemo, or Buzz Lightyear’s famous line, “To infinity and beyond…”?

They all follow the same, time-tested formula – the secret of their success. Every screenplay, every movie, and every good investor pitch can be put together following simple but archetypal story structures.

How does the Pixar pitch work?

And why on earth are we talking about a success formula for animated films here? Because, as Daniel Pink explains in his book “To Sell is Human”, the Pixar success formula can be applied to your business as well . And we’ll tell you how to use this technique to improve your pitches. The Pixar pitch is strongly grounded in storytelling . Nowadays, all the best TED Talks, Apple keynote speeches, and successful pitches use the storytelling principle to get their ideas across effectively.

This is because stories matter . They’ve been used since time immemorial to pass on facts and knowledge, from generation to generation. Why are we so captivated by stories? Because they evoke emotions in us, inspiring people to action, conveying values, virtues, humanity and morals. So we can use storytelling to create emotions that inspire customers and win their trust.

The structure of the Pixar pitch

The Pixar pitch consists basically of six consecutive sentences:

1. “Once upon a time…” …lets you start with a general description of the situation.

2. “Every day… ” …presents what is happening on the ground, letting you show what the problem is.  This is where you can elaborate on the habits, expectations, and general way of doing things of the user or consumer, adding statistics or evidence for them as needed.

3. “One day…” …this is the climactic, decisive moment. This is the catalyst. This is the reason that change is needed (the reason for what you’re proposing).

4. “Because of this…” … What happened? What started to be done differently?

5. “That’s why…” …. What changed as a result of this? What has the change done for the user or consumer?

6. “Until at last…” …this rounds up and highlights the essence of your message. A successful solution!

The Pixar pitch, using “Finding Nemo” as an example

1. “ Once upon a time … there was a fish named Marlin, who loved and wanted to protect his only son, Nemo.”

2. “ Every day … Marlin warned Nemo about the dangers of the ocean, and begged him to stay close when swimming.”

3. “ One day … Nemo ignored his father’s warnings and swam out into the open water.”

4. “ Because of this …. he was captured by a diver, ending up in a Sydney dentist’s aquarium.”

5. “ That’s why … Marlin set in motion a plan to rescue Nemo, enlisting the help of other sea creatures.”

6 . “ Until at last … Marlin and Nemo found each other again, learning that love depends on trust.”

Why is the Pixar pitch so effective?

Telling a story like this really helps to focus on the key points of your topic, attracting your target audience’s interest by playing to their innate human reaction to storytelling.

The vivid images you can create with this method allow you to present your audience with a short, dynamic pitch that will leave them wanting more!

Perfection is achieved, not wehen there is nothing more to add, but when there is nothing left to take away. – Antoine De Saint-Exupéry

How will the Pixar pitch work for me?

The Pixar pitch is an effective way to s tructure short, relevant stories . Its framework makes it easy to set out ideas and develop them.

Presenting a pitch in this way is really effective because it works with the way our brain pays attention to and processes information.

Studies show that we can only remember a maximum of six items of information at a time – that’s why the Pixar pitch, with its six sentences, is so effective.

Conclusion: Pitch successfully to your audience

How about creating a Pixar pitch for your company, product, service or problem solving? It would be a great way to draw attention to your company and attract new customers! In just a few minutes, you can present the problem, introduce your solution and explain what makes it so special.

Before creating any pitch presentation, make sure you’re clear exactly what your goals are, and which type of presentation is needed.

Our tips for creating a great pitch presentation will ensure you’re well prepared and ready to face your audience with confidence.

Got more questions about pitch presentations or PowerPoint in general? Get in touch with us [email protected] and we’ll be more than happy to help!

You might also be interested in the following articles:

• Prepare PowerPoint Presentations: 11 Tips
• Define Your Presentation Goal
• Call-to-action for Your Presentations
• Storytelling in Presentations

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• Insights ›

Whether you’re looking to impress investors, dragons or judges, your pitch is often the most important tool in your toolbox. For many founders, it is the key that can open the door to that much needed funding.

Over the last few weeks, we’ve been fortunate enough to attend judging sessions up and down the country from exciting businesses pitching for their chance to be our next UK Tech Innovator.

So, what does it take to be pitch perfect?

Whilst everyone approaches the pitch differently, there are some very common pitfalls that founders find themselves in – including using technical terms, over complicating their offering and being under prepared.

So, what are my ingredients for that perfect pitch?

Passion:   The best pitches are those that are delivered with high energy. When a founder is passionate about their business it stands out and engages with the audience – which is really important – especially if you are their 10th pitch of the day!

Related insights

Tips for raising first equity

An interview with Co-Founder of Hydr, Nicola Weedall

Getting the key ingredients for growth just right

Our emerging giants team works with ambitious startup and scaleup businesses across the UK in helping them to meet their ambitions

Our emerging giants team works with ambitious startup and scaleup businesses across the UK

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Basic Template: Very Peri Palette Brutalist Pitch Deck

It seems that you like this template, basic template: very peri palette brutalist pitch deck presentation, free google slides theme, powerpoint template, and canva presentation template.

Download the Basic Template: Very Peri Palette Brutalist Pitch Deck presentation for PowerPoint or Google Slides. Whether you're an entrepreneur looking for funding or a sales professional trying to close a deal, a great pitch deck can be the difference-maker that sets you apart from the competition. Let your talent shine out thanks to a customizable template for PowerPoint or Google Slides. Take advantage of our design and watch your ideas take shape and eventually hit the market.

Features of this template

• 100% editable and easy to modify
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• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
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• Designed to be used in Google Slides and Microsoft PowerPoint
• Includes information about fonts, colors, and credits of the resources used

How can I use the template?

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How to Get Your Colleagues On Board with Your Idea

• Jeff Wetzler

Overcoming four common roadblocks you might face when trying to get someone to change their mind, agree with you, or take action.

In the early stages of your career, getting people to not only listen to, but to agree to or to act on your ideas or views can be challenging. It’s often a time when you have the least amount of influence and are still building your reputation. When you want to persuade someone to see (or do) things your way, you may default to skills you’ve been socialized to exhibit: making a rational argument supported by data, persisting in the face of a challenge, and projecting confidence. But these strategies can be counterproductive. When others seem to be resisting your ideas, there is usually a deeper belief or concern informing their view — one that they aren’t saying out loud. To uncover these roadblocks and see better results, you need to understand the other person’s reasoning, instead of trying to explain your own. The key is to ask the right questions.

Have you ever tried, time and again, to get your colleagues on board with an idea — and failed? Maybe you want your team to experiment with a new workflow, but they’re committed to an outdated system and don’t agree with your suggestion. Maybe you pitch an idea for how you should present to a client, but no one will go along with it.

In the early stages of your career, getting people to not only listen to, but to agree to or to act on your ideas or views can be challenging. It’s often a time when you have the least amount of influence and are still building your reputation. In moments like these — when you want to persuade someone to see (or do) things your way — you may default to the skills you were taught or socialized to exhibit : making a rational argument supported by data, persisting in the face of a challenge, and projecting confidence.

Unfortunately, in the workplace, this approach isn’t always enough and can even be counterproductive. When others seem to be resisting your ideas, there is usually a deeper belief or concern informing their view — one that they aren’t saying out loud. If you continue to throw facts and figures at them in hopes of changing their minds, you are unlikely to understand what’s really driving their resistance. This not only makes it difficult to address their concerns, but also cuts you off from new perspectives that might help you learn and improve your thinking.

In this situation, you will see better results if you make it a goal to understand the other person’s reasoning, instead of trying to explain your own. The key is to ask the right questions.

Here are four common roadblocks you might face when trying to get someone to change their mind, to agree with you, or to act on your idea — along with surprisingly powerful questions that can transform these barriers into breakthroughs. Each strategy may feel counterintuitive at first, but with practice, you will grow more confident and gain unexpected insights.

Roadblock #1: When someone resists your idea or view but doesn’t tell you why.

Have you ever found yourself encountering quiet resistance? Maybe you’re collaborating with with a coworker who doesn’t outright dispute your recommendations but also doesn’t act on them. Or maybe you pitch what you think is a great idea for a product improvement to your manager, but there’s no uptake. In these moments, it’s natural to respond by pushing harder — to explain your concept again with more supporting data and encouragement. But there is a better way.  

How to overcome it:

Instead of pushing back, request the other person’s authentic reaction to what you’re saying. This could sound as simple as:

• How is this idea landing with you, truly?
• What are your reactions to what I’m proposing?

You can go even further by explicitly requesting reactions that challenge your own reasoning:

• What do you see as the strengths and weaknesses of this idea?
• What potential downsides am I overlooking? 

We tend to assume that if people have a concern about something we’re pushing for, they will tell us. But just because someone isn’t explicitly disagreeing with you doesn’t mean they agree. Requesting their reactions can vastly increase the odds that you’ll uncover whatever barriers are stopping them from taking the action you want. You might even discover some holes in your own thinking. And by pausing to request someone’s reaction, you also demonstrate that you care about what they think and feel, not just what they will do.

Roadblock #2: When you believe the other person is the problem (as opposed to your idea).

We’ve all had an experience of someone turning down our idea or solution to a problem — one that is so clearly correct in our minds. In this situation, you may instinctively think: “What is wrong with this person”; “Why would they push back on a new workflow idea that would benefit us both?”; “Why would they so quickly reject a proposal I spent months preparing, totally ignoring all of the research supporting it?”

Your instinct may be to respond by pointing out the flaws in the other person’s logic. Instead, try to see what they see. Ask questions that allow you to uncover the deeper beliefs, interests, and experiences that are informing their position, such as:

• Tell me more about your concerns…
• What are some examples of the risks you’re worried about?
• Can you share a story about when you’ve seen things like this go wrong in the past?

You’ll often find that underneath someone’s words is a vast well of information and experiences leading them to react the way they are. Based on their answers, you may uncover why their point of view makes perfect sense to them .

For instance, you may learn that when your colleagues changed their workflow in the past, it ended up complicating data sharing for the whole team. Or you may learn that your client knows about factors on the frontline that your proposal fails to consider. Once you see what they are seeing, you can update your own views or present a more tailored argument. At the very least, you can partner with them to address their concerns.

Roadblock #3: When the conversation is too tense to be productive.

Picture this: You’re a marketing consultant, and you and your colleague are discussing how to help your client promote their product on social media. You come up with an idea you both like, and now you’re discussing how to pitch it. This could be your first big win as a team, and you’re both excited. But within minutes, the conversation starts to feel tense. Based on your previous discussions with the client, you believe they would prefer an informal conversation. Your colleague, on the other hand, believes that a more formal presentation, with clear and structured data, is the best way to make your pitch.

As the conversation goes on, you feel your colleague is not listening — they’re just waiting for their turn to talk. They keep repeating the same points and aren’t acknowledging the points you’re making. You also notice that you’re doing the same to them.

In situations like these, it helps to pause and check your comprehension of what the other person is saying. Instead of returning the next volley, summarize and “tell back” to them what you think you heard them say. Then check if you’re understanding them correctly:

• Before we go on, let me just check…I hear you saying that you believe ____  for ____ reason. Is that right?
• It sounds like your biggest concern is _____. Am I understanding that correctly?
• I’m gathering that you think the best way forward is _____ because _____. How close is that to what you’re thinking?

This simple strategy is powerful because it interrupts the point-counterpoint dynamic and slows things down. It allows you to ensure that you actually understand the point against which you are arguing. Often, you’ll discover that you were mishearing or misunderstanding something important. This critical piece of information can lead to the breakthrough you both need.

More importantly, you’re shifting the dynamic of the conversation from adversarial to collaborative. You’re demonstrating how much you care about getting on the same page. From there, you have a better chance of finding common ground.

Roadblock #4: When their response to your idea puts you in a bind.

Sometimes another person’s “no” leaves you between a rock and a hard place. Maybe someone rejects your suggestion about ways to save costs on a project but doesn’t offer an alternative, even though your budget proposal is due the next day. Or perhaps you’re expected to tackle a challenging project that requires extra resources, even though your request for those resources was declined.

In these situations, you will inevitably feel stuck or unsure of what to do next. With no better option on the table, you may be tempted to present another evidence-backed argument to bring down the opposition. But this approach keeps you stuck arguing between option A or B, rather than working with the other side to come up with options C, D, and E.

This is when it pays to invite input from the other person, who may be able to offer a perspective you haven’t considered. Start by disclosing your dilemma. Share the problem that their disagreement leaves you to face, then pose a question that invites them to troubleshoot it with you, such as:

• If we don’t do what I’m suggesting — or find some better alternative — I worry that we’ll run out of time and resources. How would you approach this dilemma?
• Might there be other ways of looking at this beyond what I ’m considering?
• If you were in my shoes, how might you navigate through this challenge?

It can feel vulnerable to admit that you aren’t sure what to do and ask for help, but there’s real power in doing so. Not only will you help the other person have more empathy for what you’re grappling with, but you’ll also likely come up with something even better than your original idea.

In all these cases, the path to breakthrough comes from tapping into the insights of the people you’re collaborating with. We are all surrounded by collective intelligence, but this wisdom too often stays hidden from us if we don’t ask for it. Of course, once you ask, be prepared to listen deeply to their answers and learn from what you hear.

If you can add these skills to your toolbelt, you’ll find that many of your toughest moments may just be stops on the road to new breakthroughs.

• Jeff Wetzler is a human potential, innovation, and learning expert and the author of Ask : Tap Into the Hidden Wisdom of People Around You for Unexpected Breakthroughs in Leadership and Life (Hachette Go, May 2024). He is the co-CEO of Transcend .

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Pitch like a pro: 5 tips to pitching a winning business idea

Learn 5 essential tips for pitching a winning business idea. from preparation to delivery, ensure your pitch captivates investors..

Tuesday June 25, 2024 , 5 min Read

In the ever-evolving landscape of 2024, pitching a business idea can be both exhilarating and challenging. As the entrepreneurial arena becomes increasingly competitive, delivering a pitch that stands out is more crucial than ever.

Gone are the days of simple presentations; today's pitches require a blend of compelling storytelling, in-depth market understanding, and a touch of emotional appeal.

Whether you're seeking investment, partnerships, or customers, your ability to convey your vision effectively can determine your success. So, how can you ensure your pitch resonates and leaves a lasting impression?

Here, we uncover five essential tips to help you craft and deliver a winning business pitch in 2024.

1. Know your audience

Research your audience.

Before you even start crafting your pitch , it's essential to understand who you'll be presenting to. Different audiences have different priorities and concerns. Investors might be most interested in your financial projections and return on investment, while potential customers will want to know how your product or service solves their problems.

Personalise your approach

• Identify key stakeholders: Understand who the decision-makers are and what they value.
• Tailor your message: Adjust your pitch to address the specific interests and concerns of your audience.
• Use relevant examples: Incorporate case studies or examples that resonate with your audience’s industry or market.

Personalisation shows that you’ve done your homework and care about your audience’s specific needs and interests. This could involve referencing their previous investments, highlighting market trends that impact their business, or aligning your pitch with their strategic goals.

2. Craft a compelling narrative

Tell a story.

Humans are naturally drawn to stories. A well-told narrative can make your business idea more relatable and memorable. Structure your pitch like a story with a clear beginning, middle, and end.

Key elements of your story:

• The problem: Start by outlining the problem your business aims to solve. Use real-world examples to illustrate the pain points.
• The solution: Introduce your product or service as the solution to this problem. Explain how it works and what makes it unique.
• The impact: Describe the positive impact your solution will have on customers, the market, or society at large.

Use emotional appeal

Emotionally engaging your audience can be just as important as presenting facts and figures. Highlight the human aspect of your business idea. This could involve sharing customer testimonials, personal anecdotes, or a compelling vision for the future.

3. Demonstrate market understanding

Show market research.

Demonstrating a deep u nderstanding of your market is crucial. This involves more than just knowing your competitors; it means understanding market trends, customer behaviours, and potential barriers to entry.

How to demonstrate market understanding:

• Present data: Use up-to-date market research to support your claims. Charts, graphs, and statistics can add credibility.
• Identify trends: Highlight current and emerging trends that your business is poised to capitalise on.
• Analyse competition: Provide a clear analysis of your competitors and explain how your business differentiates itself.

Highlight your target audience

Clearly define your target market and explain why they need your product or service. Provide detailed buyer personas and describe how you plan to reach and engage these customers.

4. Highlight traction and milestones

Showcase achievements.

Traction demonstrates that your business idea is already gaining momentum. This could include sales figures, user growth, partnerships, or any other measurable progress.

Examples of traction metrics:

• Sales and revenue: Provide data on your current sales and revenue growth.
• Customer testimonials: Share positive feedback from early adopters.
• Partnerships and collaborations: Highlight any significant partnerships or collaborations that lend credibility to your business.

Outline your roadmap

Present a clear roadmap that outlines your plans and milestones. This shows that you have a strategic vision and a plan for scaling your business.

Elements of a roadmap:

• Short-term goals: Describe what you aim to achieve in the next 6-12 months.
• Long-term vision: Outline your vision for the next 3-5 years.
• Milestones: Highlight key milestones you plan to achieve and the timeline for each.

5. Prepare for questions and feedback

Anticipate questions.

Think about the questions your audience might ask and prepare your answers. This demonstrates that you’ve thoroughly thought through your business idea and are ready to address any concerns.

Common questions:

• Financial projections: Be ready to discuss your revenue model, pricing strategy, and financial projections in detail.
• Market challenges: Expect questions about potential challenges and how you plan to overcome them.
• Scalability: Be prepared to explain how you plan to scale your business.

Be open to feedback

Show that you are receptive to feedback and willing to adapt. This can be demonstrated by acknowledging potential risks and discussing your strategies for mitigating them. Being open to feedback can also help build trust with your audience.

How to handle feedback:

• Listen actively: Pay attention to the feedback and questions from your audience.
• Respond thoughtfully: Provide thoughtful and considered responses.
• Follow-up: If you don’t have an answer on the spot, follow up after the pitch with additional information.

Pitching a winning business idea in 2024 requires a combination of thorough preparation, compelling storytelling, and a deep understanding of your market. By knowing your audience, crafting a compelling narrative, demonstrating market understanding, highlighting traction and milestones, and preparing for questions and feedback, you can significantly enhance your chances of success. With these tips, you’ll be well-equipped to deliver a pitch that captivates your audience and drives your business forward.

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Keys-To-Go 2 Tablet Keyboard

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Brewbound Session

Brewbound Live Winter 2023: Meet the Pitch Slam Judges

• Brewbound.com Staff
• Posted 2 Hours Ago --> Nov. 27, 2023 at 1:05 PM

Brewbound previously revealed the 12 semifinalists for its signature pitch competition, the Brewbound Live Pitch Slam, taking place December 6 + 7 at the Brewbound Live business conference in Marina del Rey, California. Now, let’s meet the judges.

Our panel of expert judges span retail, investment, consulting, major craft brewery leadership and a former Pitch Slam winner. They will provide immediate feedback to each brand following their pitches. All of the Pitch Slam judges will be attending Brewbound Live, allowing guests to engage with them after the competition.

Semifinal judges include:

• Donn Bichsel Jr., Founder, 3 Tier Beverages
• Carrie Yunker, Executive Vice President, Bell’s Brewery
• Michelle Abdollah, Category Manager (Alcoholic Beverages), Extra Mile Convenience Stores
• Yair Tygiel, Founder, Sunboy (2022 Brewbound Pitch Slam Winner)

Bichsel, Yunker and Abdollah will be joined in the final round by:

• Ryan Lake, Managing Director, Arlington Capital Advisors

Six brands will advance to the finals. Watch the competition, sample the products, and meet the players at Brewbound Live on Dec. 6 + 7. Time is running out to register.

Register for Brewbound Live >>

About Brewbound

Published by BevNET.com Inc., Brewbound is a leading multi-media industry trade publication providing comprehensive information about the beer category, analysis of industry trends and in-depth interviews with industry leaders. In addition to providing daily news coverage, Brewbound also gathers entrepreneurs and executives to exchange ideas, discuss the state of the industry and hear strategies for succeeding in the alcohol beverage industry via a series of nationwide meetups, multi-day business conferences, live-streamed shows and podcasts.

About Brewbound Live

Brewbound Live is a strategic two-day business conference for the beer and beyond industry. Brewbound Live 2023 takes place on December 6 + 7 in Marina del Rey, California. Join founders, top-level executives, investors, and experts for networking opportunities, an all-star speaker lineup, and impactful industry insights.

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