non medical transportation service business plan

Starting A Non-Emergency Medical Transportation Businesses: A Practical Guide

Rachelle regua.

• March 8, 2023

Are you wondering how to start a medical transportation business? Starting your non-emergency medical transportation (NEMT) business can be an exciting and rewarding venture that provides services to those in need. 

However, many steps are involved in properly launching a business. A successful strategic plan  is essential as you leap from idea to reality. 

In this post, we’ll provide practical guidance on starting a medical transportation business from scratch—from researching and creating a solid foundation to marketing and developing sustainable procedures. 

Whether you’re just starting or have been running your enterprise for years, these tips will help you remain competitive in today’s market!

What Exactly Is A Non-Emergency Medical Transportation (NEMT) Businesses?

Non-Emergency Medical Transportation (NEMT) is a service provided to people who need to get to and from medical appointments but do not require an ambulance. This type of transport may be necessary for those with limited mobility or access to private transportation. 

NEMT services typically include wheelchair vans, ambulette services, regular van services, and stretcher vans. 

Wheelchair vans are designed to transport individuals in wheelchairs, while ambulette service provides wheelchair-accessible transportation for those who need additional assistance getting in and out of vehicles. 

Regular van service transports ambulatory patients, while stretcher vans provide transportation for those who require medical monitoring during transit. 

NEMT also includes services such as a stretcher, lift-equipped van, or ambulance service for those who require additional medical support. 

All these types of transportation allow individuals to receive the healthcare they need without worrying about getting there on their own. With NEMT, people can get to and from their appointments safely, comfortably, and promptly.

Benefits Of Setting Up A NEMT Business

If you’re looking to start a business that helps those in need, a Non-Emergency Medical Transportation (NEMT) business could be the perfect fit. 

With flexible hours and the opportunity to network and work with many different types of people each day, setting up a NEMT business can be a smart move, professionally satisfying, and profitable!

Here are some of the top reasons why you should start a medical transportation business:

• A Growing Industry. The non-emergency medical transportation (NEMT) industry is growing rapidly and is expected to continue for the foreseeable future. This is due in large part to the aging population, as seniors are more likely to need NEMT than younger people.
• A Lucrative Business . Non-emergency medical transportation (NEMT) businesses can be quite lucrative. This is because there is a constant demand for NEMT services, and the costs of starting and operating a NEMT business are relatively low. Additionally, NEMT businesses often have high profit margins, as they can charge premium rates for their services.
• A Flexible Business. Another advantage of starting a NEMT business is that it is very flexible. This means you can choose your hours and operate your business in any location you desire.
• A Rewarding Business. Not only is starting a NEMT business a financially rewarding endeavor, but it is also very rewarding in terms of the satisfaction you will receive from helping others. Many people who use NEMT services are elderly or disabled and are unable to transport themselves to doctor’s appointments or other necessary appointments. As such, you will provide much-needed service to those who truly need it.

How Much Does It Cost To Start An NEMT Business?

The cost of starting an NEMT business varies depending on the size, scope, and complexity of your services. Generally speaking, you can expect to invest between $30,000 and $100,000 in upfront costs such as vehicles, licensing fees, and insurance. 

Longer-term costs may include driver salaries and maintenance costs for vehicles. Your startup costs will also depend on whether you develop your IT system or purchase existing software solutions. 

Marketing expenses such as website development, advertising, and PR should also be considered. Considering all of these factors, it’s important to create a realistic budget before getting started to ensure that your business is financially viable.

It’s also worth mentioning that the cost of starting a transportation business is not limited to upfront expenses. You’ll need to set aside money for ongoing operational costs such as fuel and maintenance. 

You should also factor in the cost of compliance with regulations, as fees may be associated with obtaining necessary permits and licenses. Finally, budget for unexpected costs that may arise during your business operations. 

Is It The Right Business Right For You?

Starting a non-emergency medical transportation (NEMT) business may be the perfect step for entrepreneurs looking to enter the healthcare industry. 

With its relatively low barrier to entry and flexibility of services, NEMT can provide an excellent opportunity for those seeking to build a successful enterprise. 

However, it is essential that prospective business owners carefully weigh the financial and operational commitments needed before launching a venture. 

NEMT business owners must have access to vehicles, drivers, and other necessary resources.

Before deciding if NEMT is right for you, consider the costs associated with vehicle maintenance, salaries for staff members like drivers and dispatchers, insurance premiums, advertising investments, and other overhead expenses. 

Similarly, entrepreneurs should consider the time and effort needed to ensure compliance with state laws, local regulations, and other applicable rules. 

In addition to financial considerations, business owners must decide what type of NEMT services they’d like to offer. 

Will you be providing simple taxi rides for people with disabilities? Do you plan on providing door-to-door service for elderly and disabled individuals? 

Maybe you’d like to offer courier services for medical supplies such as specimen collections. Each of these options brings different challenges, costs, and opportunities.

Setting Up Your  Non-Emergency Medical Transportation (NEMT) Businesses

Here are the steps involved when starting a medical transportation company:

Register your business 

It’s time to register your business. If you plan on setting up a Non-Emergency Medical Transportation (NEMT) business, take the necessary steps to make that happen.

Depending on the type of business you are registering, you may need to register with either state and local government or federal agencies. Many NEMT businesses even interact with state Medicaid departments in addition to conventional business registration. 

So, ensure all the required paperwork is complete before officially launching your new venture. Registering your NEMT business correctly is paramount for protecting yourself and your customers from any potential legal issues that may arise later!

Acquire necessary licenses and permits

To get your Non-Emergency Medical Transportation (NEMT) business up and running,  you must acquire several core licenses and permits . 

Depending on the state and county you plan to operate in, you may need a business license, an operating permit or certificate of authority, a Motor Carrier Permit, a hazardous materials permit, and appropriate insurance coverage. 

It would help if you took some time to research the specific regulations of each governing body you will have to deal with so that your application process is as smooth as possible. 

This can be daunting, but remember that these licenses and permits are necessary to ensure that your business is compliant with local laws—they are not optional!

Consider partnering with healthcare providers or other organizations

Partnering with existing healthcare providers or other organizations can help you expand your services without investing additional resources in recruiting and managing new staff and vehicles. 

An added benefit of a partnership is that it can increase visibility for both organizations—offering more exposure and building credibility. 

Furthermore, an established healthcare provider can provide valuable advice on developing processes that comply with regulations governing NEMT businesses. 

If partnering with an organization isn’t right for your business, other ways exist to access reliable medical transportation services for your clients.

Obtain proper insurance coverage

If you have decided to launch a non-emergency medical transportation (NEMT) business, purchasing proper insurance coverage is one of the most important steps. 

Having adequate coverage will help you mitigate financial risks and ensure that your business is protected in case of unexpected accidents or legal issues. 

The cost of a NEMT business insurance policy can vary greatly, depending on the type and size of your operation and other factors like the location and number of vehicles used. 

It’s best to consult with several insurance companies to find the plan that best suits your needs and budget. 

With comprehensive coverage and solutions provided through a professional insurer, you can go into business feeling confident that your NEMT company is secure.

Invest in reliable vehicles and equipment

One of the most important things to invest in upfront is reliable vehicles and equipment. By investing in quality vehicles, you’ll be helping ensure that your passengers arrive safely and on time for appointments or other needs. 

You should also ensure you have the necessary safety items such as emergency lights, sirens, important medical equipment like oxygen tanks, and first aid kits. While these investments can be costly upfront, they are well worth it: 

With the right equipment, you’ll have peace of mind knowing that your customers will receive safe and secure transportation.

Train and hire qualified drivers

Establishing and running a Non-Emergency Medical Transportation (NEMT) business can be an important service in your community. However, doing it correctly requires having the best person behind the wheel. 

Conducting extensive background checks on drivers is essential for safety and security, in addition to ensuring that potential driving candidates meet all state requirements. 

Additionally, you should always provide appropriate training to help new hires better understand how to interact with passengers, handle the physical limitations of clientele they may come across, and know the basics of vehicle maintenance. 

Taking these proactive steps will enable you to have not only qualified but also trustworthy drivers so your business can run smoothly.

Implement effective marketing and customer service strategies

Every NEMT business must have a plan to reach potential customers and maintain solid relationships with them. The cornerstone of success is effective marketing and customer service strategies. 

For example, one marketing strategy might be creating an informative website that helps potential customers easily identify services offered, pricing information, and answers to frequently asked questions. 

Social media ads can be run to promote the business, and content can be created to amplify brand presence on search engines. 

However, even with the most awesome marketing plan in place, if your customer service standards are poor, it can all be undone. Make sure you always provide courteous customer service, prompt communications, and timely responses. 

Start a Medical Transportation Business Now

Having delved into the intricacies of launching your non-emergency medical transportation (NEMT) business, what’s holding you back from turning your vision into reality?

These invaluable insights can serve as stepping stones towards bringing your dream to life, enabling you to assist individuals in your community and ensuring they reach their destinations with care and reliability.

With unwavering commitment and diligent effort, the sky’s the limit for the potential of your burgeoning enterprise.

In the realm of NEMT services, one of the key tools for success is Detrack. This innovative platform has become indispensable for NEMT businesses, offering real-time vehicle tracking that yields many benefits.

Try Detrack now!

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Non-Emergency Medical Transportation Business Plan Template

Written by Dave Lavinsky

Non-Emergency Medical Transportation Business Plan

You’ve come to the right place to create your Non-Emergency Medical Transportation business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Non-Emergency Medical Transportation companies.

Below is a template to help you create each section of your Non-Emergency Medical Transportation business plan.

Executive Summary

Business overview.

Wheeler Medical Transport was formed one year ago to help patients travel to their non-emergency medical appointments. Many people with chronic or serious conditions do not have access to transportation or are unable to drive a car on their own. This makes it extremely difficult for them to go to doctor’s appointments or other important procedures. Our mission is to provide affordable transportation services so that everyone can easily access the medical care they need.

Our company provides transportation services for a variety of situations such as doctor’s appointments, hospital visits, mental health appointments, physical therapy appointments, and more. We serve patients that cannot travel to these appointments on their own, such as patients with cognitive impairments or patients who are elderly. We also help anyone who simply doesn’t have accessible transportation or who doesn’t feel comfortable driving in their condition. We also allow our clients to bring their caregivers or a friend or family member to accompany them.

Wheeler Medical Transport is founded and run by John Wheeler. John has worked in the medical industry for ten years as an administrative employee. Throughout his career, he noticed that many patients did not have transportation to attend all their required medical appointments. This inspired him to create a company that can help patients with this issue. His mission is to create a transportation company who’s focus in every aspect of the business is on personal attention and empathy.

Product Offering

Wheeler Medical Transport offers non-emergency medical transportation services in two ways. First, we arrange travel for “single transport” clients. These clients only need our service once, such as going home after a hospital visit or needing round-trip transport for an important procedure or operation. These arrangements can be easily made via our website or through a phone call to our customer service line.

The second type of non-emergency medical transportation offered by Wheeler Medical Transport is a “Client Care Package.” This includes a set number of transport services in packages of 5,10, or 20 round-trips. Clients opt for these packages when they regularly utilize our services. For example, a client who needs to visit a physical therapist on a bi-weekly basis would want to purchase a Client Care Package of 10 round-trips to facilitate a month of regular service. Because our Client Care Packages are discounted and bundled for our clients, costs overall are lower. Our services are set at a lower cost than all of our competitors when our Client Care Packages are used. Arrangements for a Client Care Package can be made via website or by phone call.

Customer Focus

Wheeler Medical Transport serves clients within a 20 mile radius of San Antonio, Texas. We primarily serve patients who need either one time or regular transportation to non-emergency medical appointments. Like any city, San Antonio has a large population, with many residents living with chronic health conditions. Not everyone has easy access to a vehicle or public transportation. Therefore, we will market our services to patients and their caregivers so we can help them get to their appointments.

Management Team

Wheeler Medical Transport has recently been formed as a S-corporation by John Wheeler. John worked on the administrative team of a local hospital and saw that many patients struggled to get to their appointments because they did not have transportation. John decided to start a business that can help patients without good transportation get to their appointments on time. He is joined by several other medical and non-medical professionals who are passionate about achieving this same goal.

In addition to his experience in the medical industry, John has a Bachelor’s degree in Business and a Master’s degree in Hospital Administration.

Success Factors

Wheeler Medical Transport will be able to achieve success by offering the following competitive advantages:

• Patient-oriented service: Wheeler Medical Transport will have a staff that prioritizes the needs of the patients and focuses on building long-term relationships based on support and empathy.
• Management: John Wheeler has a genuine passion to help the community. Because of his previous experience and reputation in the medical community, he has the knowledge, experience, and connections that will help the company succeed.
• Quality Care: Patients who utilize our transportation services will experience the highest quality care in the industry. From the moment they book an appointment, they will receive significant personal attention to ensure all of their transportation needs are met.
• Pricing: Wheeler Medical Transport’s pricing will be more affordable than its competition. Patients can expect quick and quality transportation for less than what other companies charge.

Financial Highlights

Wheeler Medical Transport is currently seeking $550,000 to launch broad initiatives of the company plan, employ additional personnel, and add service transport vans. The capital will be used for funding capital expenditures, salaries, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

• Office design and build out: $100,000
• Service transport vans: $150,000 to purchase three new, fully-equipped non-emergency medical transportation vans
• Equipment, supplies, and inventory: $50,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $50,000
• Working capital: $50,000

The following graph below outlines the pro forma financial projections for Wheeler Medical Transport.

Company Overview

Who is wheeler medical transport, wheeler medical transport’s history.

Wheeler Medical Transport has recently been formed as an S-corporation. Since incorporation, the Company has achieved the following milestones:

• Found an office location and signed a Letter of Intent to lease it
• Developed the company’s name, logo, and website
• Determined equipment and inventory requirements
• Began recruiting key employees with experience in the restaurant industry

Wheeler Medical Transport’s Services

Industry analysis.

The non-emergency medical transportation industry has enjoyed strong growth during the past five years. The primary reasons for growth include an aging population that is increasing with “baby boomer” seniors who often require such care, and the recent pandemic, which drove, and continues to drive, non-emergency medical transportation services to the breaking point of capacity.

According to Global Newswire, the current non-emergency medical transportation market was valued at $8,658 million in 2021 and is expected to grow to $15,580 million by 2028, growing at a CAGR of 9%. These figures suggest the two factors for growth discussed in this analysis will continue: an aging population that is increasing in size, and variants of the pandemic that will continue for several years.

The non-emergency medical transportation sector continues to evolve with innovations within the transport industry and new configurations of service vans to accommodate the needs of clients. These improvements drive more passengers to engage the services of non-emergency medical transportation companies, as the comfort and needs of clients increase.

Customer Analysis

Demographic profile of target market.

Wheeler Medical Transport currently serves clients within a 20-mile radius of San Antonio, Texas. While the majority of clients live within a 20-minute drive to medical services in the city, many clients live in rural areas that require lengthy transportation schedules and complex driving directions. The drivers within Wheeler Medical Transport are provided with a 3-week orientation in client-service relationships prior to driving, which helps facilitate an understanding of the needs of our clients.

Regardless of the transportation process itself, the demographics of clients are fairly defined as: elderly patients, patients with non-emergency medical or cognitive needs, non-drivers, and patients who are uncomfortable driving on their own.

The demographics of San Antonio are as follows:

Customer Segmentation

Wheeler Medical Transport will primarily target the following customer profiles:

• Patients with chronic conditions
• Residents 55+

Competitive Analysis

Direct and indirect competitors.

Wheeler Medical Transport will face competition from other companies with similar business profiles. A description of each competitor company is below.

Transport & Care Services

This company offers non-emergency medical transportation within the same 20-mile radius as Wheeler Medical Transport. Rural pick up and return trips are offered, albeit with limited daytime service only. Clients are quoted a single round-trip transportation fee, whether the trip is one-way or round-trip. Discount packages are not offered.

Care4You Transportation

Care4You Transportation has the singular focus of hospital pick-up or return service. As such, focused advertising is directed to hospital patients or other in-patient/out-patient customer segments. Rural customer service is not offered, although stretcher/gurney services to in-city destinations are available. Packages are not offered for customers who require regular service or return trips to the hospital.

LimoMedical

LimoMedical is a luxurious limousine service that offers non-emergency medical transportation within the same 20-mile radius as Wheeler Medical Transport. While the same geographics apply to both companies, the services offered are different: LimoMedical does not offer any seating for wheelchair-bound or lie-down capabilities for stretcher-bound clients, as does Wheeler Medical Transport. The company offers packages for multiple party trips or uses; including bachelor party bus usage and other event-related travel packages.

Competitive Advantage

Wheeler Medical Transport will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Wheeler Medical Transport will offer the unique value proposition to its clientele:

• The focused attention on all members of the client’s team: support personnel, family members, administrative staff and transport team members.
• A dual-option system of offerings: one-time service or packaged services for regular users.
• Commitment to care and service before, during and after transport services.

Promotions Strategy

The promotions strategy for Wheeler Medical Transport is as follows:

Social Media

Although many elderly clients forego any social media contact, the families of primary clients check social media frequently. The Marketing Manager will frequently post videos, comments, pictures and other encouraging notes.

The current website of Wheeler Medical Transport contains transport information, pricing structures and directions to order transport. Additional elements will include transporting clients on stretchers, transporting those with cognitive decline, and other special needs. Videos of special services will be offered to reassure those clients who are initially uncomfortable or concerned about movement and transfer points.

Partnerships with Local Businesses

Primary clients will be located through the personnel at medical offices, hospitals, and through social workers within the 20-mile radius of the company. Partnering with each to provide non-emergency medical transportation will require special promotions and regular contact with each entity.

Wheeler Medical Transport will promote services via a strong brand message on billboards positioned directly across from local hospitals served by our company. Simple, clear messages will be extended to the hospital population as a result.

The pricing strategy for Wheeler Medical Transport contains two methods to serve clients:

• “Single trip” (one-way or round-trip) pricing is offered for one-time customers.
• “Customer Care Packages” are offered to primary clients who are or expect to use regular services of Wheeler Medical Transport. Trips are bundled to create discounts for primary clients and a steady stream-of-revenue for Wheeler Medical Transport.

Operations Plan

The following will be the operations plan for Wheeler Medical Transport.

Operation Functions:

• John Wheeler will act as the Founder and CEO of Wheeler Medical Transport. He will oversee the general operations and executive aspects of the business. John has spent the past year hiring the following personnel:
• John is joined by Sara Lopez, who will be the Marketing Manager for the company. She will be in charge of all of the company’s marketing and advertising efforts.
• John is also joined by his son George Wheeler who will be the first driver for the company. He has previously driven for Uber and Lyft, and has considerable experience driving clients to medical appointments.
• John will hire an Administrative Assistant to help with the general administrative duties.
• John will also hire several customer service personnel and drivers to book appointments, provide customer service, and drive patients to their appointments.

Milestones:

Wheeler Medical Transport will have the following milestones complete in the next six months.

• 02/202X Finalize lease agreement
• 03/202X Design and build out Wheeler Medical Transport
• 04/202X Hire and train initial staff
• 05/202X Kickoff of promotional campaign
• 06/202X Launch Wheeler Medical Transport
• 07/202X Reach break-even

Financial Plan

Key revenue & costs.

The key revenues for Wheeler Medical Transport will come from the fees charged for our transportation services.

The key cost drivers will include van purchases and maintenance expenses, salaries, the lease, and ongoing marketing costs.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Annual lease: $100,000
• Average annual van maintenance fees: $20,000

Financial Projections

Income statement, balance sheet, cash flow statement, non-emergency medical transportation business plan faqs, what is a non-emergency medical transportation business plan.

A non-emergency medical transportation business plan is a plan to start and/or grow your non-emergency medical transportation business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Non-emergency Medical Transportation business plan using our Non-emergency Medical Transportation Business Plan Template here .

What are the Main Types of Non-emergency Medical Transportation Businesses?

There are a number of different kinds of non-emergency medical transportation businesses , some examples include: Wheelchair transport, Basic life support, Advanced life support, and Bariatric Transport.

How Do You Get Funding for Your Non-emergency Medical Transportation Business Plan?

Non-emergency Medical Transportation businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Non-emergency Medical Transportation Business?

Starting a non-emergency medical transportation business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Non-emergency Medical Transportation Business Plan - The first step in starting a business is to create a detailed non-emergency medical transportation business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your non-emergency medical transportation business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your non-emergency medical transportation business is in compliance with local laws.

3. Register Your Non-emergency Medical Transportation Business - Once you have chosen a legal structure, the next step is to register your non-emergency medical transportation business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your non-emergency medical transportation business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Non-emergency Medical Transportation Equipment & Supplies - In order to start your non-emergency medical transportation business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your non-emergency medical transportation business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Business Plan Templates

Non medical transportation business plan sample.

Published May.31, 2017

Updated Sep.14, 2024

By: Jakub Babkins

Average rating 3.9 / 5. Vote count: 19

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Table of Content

Business plan for Non-Medical Transportation

A non-emergency medical transportation corporation is turning into a highly money spinning business venture. This sort of medical transportation helps aged person or those under minor health constraint to visit the healthcare facilities for check-up. These transportation services have been designed specifically to fulfill non-emergency purposes & hence one mustn’t confuse it with an ambulance.

These non-emergency medical transportation services have very limited obstacles & gives immense satisfaction by serving individuals facing such needs. Therefore, many entrepreneurs feel inclined to launch a non-emergency medical transportation business plan sample. Starting a non-medical transportation corporation health services has multiple gainful aspects.

To progress, it is fundamental to create an appropriate & responsible non emergency medical transportation business plan sample. Such planning shows entrepreneurs all aspects covered by their non-medical transportation company encompassing van quantity. Additionally, it covers transportation services provided by firms to consumer, which sales & marketing schemes have to be employed, & also completed financial details.

Such elaborate detailing works in driving non-emergency medical transportation corporation smoothly in well- organized manner. In situations where non-emergency transportation group might face certain obstacles, business approach document serves like guiding light. It shows ways to eliminate blockages & progress ahead like responsible non-emergency medical transportation business plan services. Such documents also carve future progressive targets for non-emergency medical transportation services.

Therefore, whether such non-emergency medical transportation corporation is progressing or not, might be easily figured via estimated calculation sketched in the document. Hence, poorly crafted business tactics prove extremely dangerous bringing about an unwanted negative impact in non-emergency medical transportation corporation’s management services. Thus, having a supremely created non-emergency medical transportation corporation services business strategy is essential & cannot be ignored.

The write-up provides guiding tips- how to start your own medical transportation business, or non-emergency transportation company. It also covers the key 10 mistakes that start-up entrepreneurs make that can be avoided to progress ahead & flourish as a responsible entrepreneur. To build an outstanding non-emergency transportation business tactic, there have been provided 5 different tools. These tools are a time-saving, effortless & inexpensive mechanism, besides aiding in knowing all business scheme aspect for beginning an excellent one.

OGS capital is furnished with tools & man power for offering aid in building an excellent non emergency transportation business plan. Whether seeking an entirely completed document written by an expert or require a consultation, OGS Capital is ready to assist. There are diverse uniquely created non -emergency medical transportation services & many other corporation services samples & templates. Call us & we would be glad that you allowed us the chance.

Fresh Non-emergency medical Transportation Business Set-up Sample

Willing to starting a medical transportation service organization? It’s also called as non-emergency/ non-medical. If interested, or working towards it, this business holds definite key business services requirements for fresh launchers. In case if you are new to such services, the thought that they are similar to cabs may cross your mind. They are totally dissimilar & offer convenient transportation to special clients. Read on to find more details regarding starting non-emergency medical transport firms.

How to Start a Medical Transport Business

Innumerable folks require medical non-emergency transportation services which gives comfortable & safe ride which a common cab cannot provide. That could be a fracture, a permanent debility, or any such medical yet non-emergency situation where a patient requires proper automobile to reach a particular hospital, health clinic or laboratory. So, establishing new corporation offering non-emergency medical transportation is both profitable & satisfying endeavor.

Individuals not owning a suitable car, or not having anyone to drop them to the non-emergency hospital/healthcare clinic are those whom you are giving health care services. You may see a myriad of chronic diseases where the patient needs to constantly visit health clinics. In these states, non-emergency medical transportation services relieve them the burden of finding an apt transportation. They may travel comfortable without making adjustments & chose to travel in sitting or lying position.

6 key elements necessary to start a transport business in medical area are as follows

Suitable van.

The automobile chosen to deliver non-emergency services might be quite crucial while offering a target audience special care& convenience of transportation. These public specifically suffer from some medical condition which necessitates them to hire special non-emergency vehicle equipped with healthcare services offering them a comfortable and safe journey from one place to other. It is responsible to carry patients. Therefore, primarily ascertain to work towards picking that van which is perfectly appropriate. A suitable automobile that would work well for the transport business in medical field must have:-

• A strong automobile which is strong enough (responsible) to carry sick individuals. Many times, those starting a non-emergency transportation corporation services select a used vehicle as an economizing measure. Avoid doing anything like this as you are providing with the non-emergency medical transportation services & your vehicle must be robust besides also being in best condition. Remember you’ll be responsible in case travelers using your non-emergency services face whichever discomfort.
• Being big & spacious enough to have room for patients to lie down is essential. It should also have additional space to fit client’s accompanied medical gear.
• The non-emergency medical transportation vehicle should install a lift/ramp elevator for folks in wheelchairs, stretcher or oxygen cylinders, so that they will enter the vehicle easily.

Get Insured

Have 2 major insurances completed while starting a new business venture in non-emergency medical transportation services:

• Auto Insurance: It insures the non-emergency vehicle/vehicles used & drivers too. If accidents happen, auto insurance will cover the vehicle maintenance costs along with medical expenses of the driver.
• General Liability: It safeguards your non-emergency medical transportation firm from an economical unexpected knock.
• The secret to constantly grow a non-emergency medical transportation group is to stay focused and work carefully as a responsible, prompt, courteous, &, dependable

The license requirement to run healthcare transportation services isn’t mandatory worldwide. First, you must fight out whether your state requires one. If the non-emergency medical transportation corporation license is compulsory in your service area then you must know the following step by step procedure-

• First there’s this form, (in paper/online), which ought to be filled and submitted
• Then certain amount of money as fee ought to be chipped in along with the license application form
• As proof of the non-emergency medical transportation services, you need to furnish the vehicle insurance papers & corporation liability.
• Once all those formalities are completed successfully, a vehicle inspection will follow. This check is conducted to be certain that your vehicle meets all the standards for serving clients as a responsible non-emergency medical transportation.

Additionally, do make a thorough analysis regarding any sort of license needs in the field before starting a new medical non-emergency transportation firm. It would save you from unnecessary fines & hurdles which several organizations suffer because of the negligence in investigation as a start-up non-emergency medical transportation corporation. Having licenses, that the officials want, ready and up-to-date present possessors as a responsible healthcare services provider.

Be the official non-emergency Medical Transportation Services

To be a sanctioned and responsible non-emergency medical transportation service supplier you should find out if there are insurance corporations willing to pay off for the services you’re providing. There are a few selective insurance agencies which support private non-emergency medical transportation industries. A well-researched policy will lead directly to the firms. Work together to become the official non-emergency healthcare transportation services. Two key benefits of this are-

• Certain clients transported by you would get insurance.
• Majority public is attracted to the medical transport services which have insurance coverage. Thus, you automatically find more clients willing to avail your non-emergency medical transportation services.
• Fees and Policies

A user ought to set up an accurate budget by taking entire expenditures that may crop up in running his/her non-emergency medical transportation corporation services, for example-

• Buying & maintaining costs of non-emergency medical transportation vehicles
• Fuel charges
• Fees of the recruited personals

A user ought to fix the payment policies too. These may vary, as per his/her convenience and will-

• Choose to go for a straight away payment plan
• Choose to offer a payment policy, specifically for those clients whose insurance coverage does not include that.

Smart Sales & marketing tactics

To establish connection with masses & offer the non-emergency medical care transportation many services choose the standard marketing sales procedures. They put up advertisements everywhere -newspaper, television; public networkings sites & so on to boost sales of the corporation.

Mentioned above are some common tactics which reaches a broad audience & works to increase sales. As a tactic for reaching those targeted audience quickly & in a large quantity, there is a necessity of using smart sales &marketing ideas as follows-

• To increase sales, market the fresh non-emergency medical transportation corporation services through distribution of pamphlets with beautiful designs displaying service’s contact information and particulars at hospitals, medical stores, clinics, maternity services, and healthcare centers where blood/urine samples are collected, dialysis is offered.
• Another way to get good sales is to create an alliance with doctors, responsible hospital staff members, nurses, therapists, physicians, etc. They meet patients daily & are capable of easily referring your particular non-emergency medical transportation amenity to the patients.

As of now, with pointers given till now, more or else have prepared the mind-set necessary for setting-up health care or medical non-emergency transportation corporation services. Yet, as your company expands, they will come times calling for appropriate actions. We have lined up some of them to provide you an idea:

• Progress in medical transport services will require more assisting hands; therefore you ought to hire more responsible staff members.
• Service calls should be attended professionally & establishment of a dispatch center representing your very own non-emergency medical transportation firm in important.
• Competing firms are a reality, so better be prepared in medical transport marketing/sales arena. Competing services can prove to be an obstacle in your way, trying to snatch your clients. This is common, so you’ve to be tactful and smart to cope with marketing & sales competition.
• Discounts, additional benefits, a free first ride are strategies adopted for appealing clients, beating competition & boosting sales.

How to start a Non Emergency Medical transportation business

Maximum transportation services treat non-emergency medical transport similar to an ambulance. The majority belief that ambulance is responsible to carry patients all the times has left the chances in this particular sort of non-emergency medical transportation corporation. [important title=”Note”]Ambulances are mostly available in hospitals for emergency. Private services are also there in some cities. Ambulances usually are called for some serious conditions, but numerous non-emergency medical conditions are also there when people require having transportation which isn’t a cab. Ambulance is offered by the non-emergency medical transportation business plan sample.[/important]

Starting with a Non Emergency Medical Transportation Business Plan

A business scheme manuscript is vital for all sorts of corporation services, be it a start-up or an established one. So, initiate with preparing an impeccable and detailed non-emergency medical transportation corporation system.

• The organization tactic would encompass a proper marketing analysis. Such an analysis helps understand the market arena thoroughly.
• Many people are new to this sort of non-emergency medical transportation services and mistaken it with ambulance services. This calls for the non-emergency medical transportation services policy to cover an all-inclusive list completed with myriad of promotional schemes.
• The users reading the non-emergency medical transportation corporation services document should know if you’re thinking to begin the corporation services from a moneymaking perspective or not.
• It’s a technology world, and hence an online non-emergency medical transportation corporation website is required. It would reach out to myriad of users and provide them the ease to connect and book a transport. After all, not all customers prefer calling up for every kind of services. So, multiple ways of contact/booking is always positive for any corporation services.
• Just from the beginning of your medical non-emergency transportation start-up venture, you might have a budget issue. Hence, rather than renting a place, start right at your comfort zone and save funds. Do get a phone connection just for non-emergency medical transportation corporation services purposes so that the network isn’t jammed for personal reasons.
• Save your pocket for the non-emergency transportation vehicle. You want a good one and no compromises in such a case. Remember, second hand vehicles often may be a headache and cost a lot more with regular repairs and maintenance needs.

Some Questions To clarify your Doubts regarding non-emergency medical transport?

You should get these questions answered before moving forward. For this, we’ve set a questionnaire. Let us have a look at a few of the queries and their answers.

Business plan for investors

Is it an ambulance.

No, it’s not an ambulance service & anyone owning a medical/non-emergency transportation corporation services cannot operate as an ambulance.

• Ambulances will have medical equipments.
• Ambulances have a doctor on board for serious medical conditions.
• Ambulances are designed to meet emergency calls only.
• Ambulances do not offer pick-up and drop service to those travelling for heath check-up to various healthcare services etc.
• Ambulances are usually available only at hospitals and nursing homes for emergency purposes.

Thus, the non-emergency medical transportation organization offers services to the individuals who don’t require an ambulance, but want a van which could fit a wheelchair or a stretcher.

Who use this type of service?

It is typically meant for all kinds of non-emergency situation, like visiting the hospital for health check-ups. There are a big group of individuals who’ve to visit doctors and undergo certain tests at regular intervals. The cab service does not have the facilities for carrying public in wheelchairs, or such other. The ambulance too is meant for emergency conditioned patients only. Therefore, the non-emergency service is just a middle way where citizens can comfortably travel from their house to the place of medical appointment conveniently.

Who can be the customer target for the non-emergency medical transportation service company?

Everyr a cab is a befitting customer for a non-emergency medical transportation corporation services. This non-emergency medical transportation company services aid people who either use armchairs, stretchers, have a plastered leg/hand, and such other. The medical non-emergency transportation services specifically target those who need something more comfortable and having facilities better than a cab but are not an ambulance.

Why do people opt for this service?

The non-emergency medical transportation is available at all hours and is quite flexible unlike ambulances/cabs. There are like a door-to-door pick and drop service. The clients just need to dial the number of the service and book the date and time of pick. The vehicle comes right at their door-step to pick them up with all the care and assistance needed.

They are also dropped closest to the hospital considering the health care needed for the client. For instance, such non-emergency transport vehicles have lifts and sliding entry where entering with wheelchairs or stretcher isn’t difficult. Also, there is ample space for the patient to travel to the destination point lying comfortable. The drivers are also trained in the driving skills taking utmost care to drive smoothly, avoiding bumps and sudden jerks that can cause discomfort to the passengers.

Who are mostly into running this sort of non-emergency transportation services?

Maximum entrepreneurs intend on starting a non-emergency medical transportation firm which would let them serve the society. This majorly leads individuals to take interest in starting the non-emergency medical transportation corporation services allowing them a chance to serve people. It satisfies them to deliver service & health care for the aged, crippled, disabled, are suffering from chronic ailments, have undergone a recent surgery, have faced an accident and have a plastered body part, etc.

The simple mode of medical non-emergency transportation gives the entrepreneurs running the corporation services immense satisfaction to be capable of carrying people to their medical appointments in hospitals or healthcare clinics.

How much gains are to be expected when starting a medical non-emergency transportation company?

Profit margin actually rests upon several factors, such as the town/city where you are operating, the marketing & promotional strategies, the corporation services alliances, the service quality and a lot other factors. At the starting stage of the medical non-emergency transportation company, the profit margin is usually less about 20- 30 %. So, limiting your expectation and working towards steady growth is the key. When a non-emergency medical transport company garners approximately 25% at the onset, it is about enough to cover various corporation services requirements.

A major factor responsible for fluctuating corporation gains being low is the progressing rates of insurance policies and fuel costs.

Still, if you can meet up with hospitals & medical healthcare centers to ally with them, can take steps to impress your customers; offer discounts to lure more clients and utilize the best marketing tactics then the profit margin will definitely rise quickly.

The non-emergency medical transportation company location plays a vital role for the profit margin. For instance, the profit margin for non-emergency medical transport company in the US is quite high owing to the Baby Boomers. (Now, baby boomers are those who were after the 2 nd World War between 1946- 1964, a time when birth rate saw a temporary rise. Presently, they are in their 50s or 70s). There are also the infants and toddlers who require regular medical check-ups, therefore have to visit healthcare child clinics often.

In fact, across the globe, in several countries, there has been a steady rise in the population count of the elderly as also the baby boomers. This has in turn led to the rise in senior healthcare facilities, infant health nursing homes & hospitals. They are potential customers for the non-emergency medical transportation company. The reason being- they are patients facing constant health compulsion to travel from their homes to the clinic frequently. Therefore, they need a fitting and responsible non-emergency transportation service.

Non-Emergency Medical Transportation Business Plan Sample

If you are running or willing to start a company that offers non-emergency medical transportation services then definitely you must work upon drafting a business scheme. In fact, the primary step you take is to build a strong next non emergency medical transportation business plan sample besides learning how to start a non medical transportation business plan. Set aside enough time to craft a company strategy which has all the major and minor details of your responsible and dependable non-emergency medical transportation corporation services.

There are two principal benefitting aspects of having a well-written non-emergency transport business in medical field sketch right at the onset.

First, an elaborately written tactic has the entire non-emergency medical transport corporation services outline sketched out right at the start, making it easy for the owner and the entire team to follow. The number of vehicles needed, the staff capacity required, the financial funding needs, the target audience, marketing strategy for business , everything that can work to corporation services progress into a flourishing enterprise is jotted in the company strategy.

Secondly, the budget preparation in the non-emergency transport business in medical area tactic reveals whether or not you will require any financial support. The precisely created corporation services strategy can be submitted to funding agencies to receive financial aid.

Now, let’s have a look at those elements that ought to be mentioned when building a non-emergency medical transportation corporation scheme:-

• Elaborate on the Things which would cost you for non-emergency corporation services Operation

In this particular section you ought to-

• Catalogue the wide array of services that you choose to offer the people. For example, whether your transport van will receive the customers’ right from the home, at healthcare centers or at care centers where they are being offered daily life support.
• Next up, elucidate on how you will proceed with the services. Give details about various contracts and state office registrations that you have made.
• Do feed in all about licenses. There are a variety of state/& local licenses and permits required for running both medical non-emergency company and transportation.
• Illustrate on the liability insurance policies and automobile insurance coverage.
• State about all the paraphernalia that would be necessary to operate the non-emergency medical transportation company. For instance: Vans satisfying all the safety rules and regulation as per state law. Hydraulic lifts for convenience of the target customers.

Market Prospects

In this segment, go into detail about the client prospects available in the market where you intend to carry out your services. Showcase how the market holds advantageous potential for your nemt business.

• In your business tactic, concentrate on mentioning about certain key market factors, such as a large group of elderly people in their 60s/70s preferring to be driven to their healthcare centers rather than driving themselves due to health issues, no personal car, difficulty to drive due to poor vision, etc.
• Such details will give the readers basic market analysis & knowledge. Once that is completed, move on to an analysis of your company location census data to dig deep into the market prospects.
• Classify your target audience in the market whom your precisely wish to offer the services. These can be anyone in need of a better transportation service such as the old folks, disabled individuals, pregnant ladies, chronic patients, etc. who face difficulty & discomfort travelling in the general cabs.
• Management: How it functions, the structure

In the management part, of the company strategy you ought to mention the following:-

• State about the people you wish to recruit in your corporation services for the managerial position and the other staff members who will be responsible to run the everyday non-medical transportation services.
• Mention the educational qualification, skills and experiences of your medical transport corporation services operation management team.
• Point out the specifics that you will be looking into when recruiting the people for the driver’s position. Specification such as, having some education qualification, medical training, those people with clean past records, proper licenses and some years of driving experience.

Great Work!!

Had the pleasure of working with Alex on a BP for a new venture. The end result looks very professional. His communication is always prompt and he was very patient with my detailed requests. I would definitely work with this company in the future.

Advertising Strategy

This particular segment focuses on all the strategies that you will adopt to promote your medical transport services business venture. These medical transport business advertising tactics can be:-

• To register your medical transport company with the state to attain permission to ally with the government groups. Such an alliance would hugely benefit you as when the government centers are working with folks requiring non-emergency medical transportation services they will pass on your contact.
• Promote your medical transport industry in medical buildings, retirement offices, & assisted healthcare centers.
• Advertise by visiting senior/elderly community groups in your local area and giving a brief presentation of your business medical transport services. A presentation would make the people aware of the convenience of hiring your medical transport services, the prices, the timing and therefore switch to book your medical transport services rather than the usual cabs.
• Ensure to get your medical transportation business listed in those particular sites which people generally use to search for transport services.
• Majority of the people use Google maps to find useful services in their area. So, get your transport business enlisted for free on Google maps so that when prospective clients search for medical transportation services, your business pops up.

Financial Detailing

In the Finance Section of your medical transport business policy you ought to generate an estimated income & loss statement. This statement should display all your business expenditure and the strategies you would apply to pay for those financial expenses. This segment must cover:-

• The prices of the vehicles and all the befitting equipments that would be installed in the vehicle.
• The costs of office paraphernalia, laptops, and software applications necessary for assistance in building transport timetable and to keep track of all the payments.
• The amount of salary and bonus that you intend to pay your drivers.
• Draw an accurate calculation to figure out the number of customers that must be transported per week in order to pay-up the business expenses and progress ahead. This calculation is very important to find out the turnover.

10 Start-up Slips to Avoid

Now, that you are well-acquainted with how to start a non emergency transportation service, and build an excellent non emergency medical transportation business plan sample, you must have a grip of the common start-up mistakes as well. Many entrepreneurs at the onset of their business end up committing these 15 mistakes which when known can be avoided. Falling prey to these mistakes several fresh entrepreneurs end up disheartened and losing hope that they can do well in the chosen career path. To get yourself prepared for the positive and strong perspective, know the 10 start-up business slips:-

• Failure fright: A very large group of new entrepreneurs freak out when their business meets with a loss. Every business faces losses. It takes time to get accustomed to the locality, the marketing trends and implementing all that had been prepared in the business strategy. Just take the failure in your stride and learn from your mistakes. Rather than wasting time freaking out and getting panicked. Just get to work, find the loop holes in your business service and immediately get your team together to counter the problem areas.
• Wrong Market reading: Often market misreading is the root cause of all problems. This is not always the fault of the research, because at the time you had completed the research probably the market trends were different. The market is always changing and progressing. Therefore, relying on an old research won’t work. An up-to-date market research in necessary to keep up and enhance the business strategy accordingly.
• Postponing launch : Only preparing the business tactic theoretically won’t get your anywhere. It is necessary to launch the market and see is your company responsible enough and how your company functional practically. Depending on the practical experience you need to adjust and make necessary changes in your business strategy.
• Blind service creation : Often business owners first set up the business pushing aside all about product building for later on. This is a mistake. The tip is to figure out “product/service building” and strategize the “sales and marketing” side by side quite early on.
• Underrating brand value: Taking brand value and the prospective clients too lightly is a dangerous slip-up. A brand is what defines your business service. SO, if you just do away with a simple transportation business logo and belief you are good to go, then it’s a big mistake. For an impactful effect on your potation target audience, you have to create a brand for your service which resonates in the clients mind. The customers must feel they can rely on your transportation service. To represent your business as responsible and dependable, premium branding is necessary.
• Know-it-all: Entrepreneurs always have this belief that they know their business inside out. Therefore, whatever they are doing is absolutely correct and they do not need anyone else to guide them or tell them what to do. This is a total misconception. If fact, having too much in the plate can be very tough. Being a business owner, of a start-up service, you will need to look after each and every section. Thus, you will need helping hands. At times, hiring someone, who is experienced is assisting a start-up firm can be very useful, showing you the problem areas and the best ways to handle it.
• Spending Foolishly : This happens a lot with start-up ventures. A new business is always a dream and in the haze owners tend to spend extensively in office spaces and interior decoration. This is a complete waste of money as customers will hardly visit your office and sit on those expensive sofas. All you need is a simple room, (which can be right in your house or even a garage space) and a cell phone. People always book their transportation via calls. So, avoid such foolish expenses and utilize the capital on the transportation vehicle that will carry the clients to their destination.
• Payment Miscalculation: Determining salary for the owner and a business partner (if you have) can be tricky. At times, people either assign high pay/ low pay for themselves and their partners. To tackle such errors, paying yourself a percentage of the total profit can be a good choice. For the rest of the team members the salary should be decided well in order to meet the expectation in a healthy manner. This is also necessary for smooth functioning of the management.
• Slow decision-making: To help the business progress many a times you will be faced with a situation where your need to take a sound decision. Failing to recognize the issue or pushing to take the decisive step to future can impact your business negatively. You have to be alert at all times. Keep asking questions such as- whether your relationship with your company partner is working out? Are the investing agencies willing to invest in your company? If the answers are negative, you must take a step immediately. Remember, delaying the decision can cost your business drastically.
• Recruiting Unnecessarily: This is a common mistake, where business owner ends up hiring full-time employees more than needed. That also affects the overall budget as you need to pay a salary every month to them. Act smart, there are part-time and freelance workers, who are best for start-ups. If the part-time workers can get the job done why hire full-timers? There are many services, who freelance the job of “receiving calls” and booking the appointment for the clients. In this world of technology, you ought to best utilize all the available options for your business benefit.

5 Business Plan Tools

A business scheme document has many elements. It has to be written in a particular manner. There is a format which needs to be followed precisely. If you are a start-up company, the document is to be written in a different way, and if you are an established corporation services, then the document has to be completed in an entirely different manner. Many intricate details are to be furnished if you are expecting funding support from investors.

Furthermore, there is no scope for any harsh use of tone, grammatically errors, wrong information/ data input, missed words, or loosely constructed sentences. Of course, it is easier said than done. So, the problem starts when you sit down to write all your ideas in an organized way on paper and a black document stares back at you. Suddenly, writing seems very tough and you feel that you need assistance. To help you out of such circumstances and create a striking non-emergency medical transportation business plan sample, we have enlisted 5 useful tools.

Business Plan Software

If you are looking for a super quick solution as you are short of time then this is your tool. A software business tactic preparation building tool can help your create your company strategy impeccably. All you need to do is find the best quality software out of the many available online. Those ready to launch their business but stuck with their business approach data, and wondering how to organize every business detail into the business scheme can feed in the data into the software and it will do the rest. Within a brief span of time, you will receive your business strategies build precisely to impress. Some details about a business scheme building software tool are:-

• The software already has the financial formulae build-in it, so as soon as you feed in the numbers the completed financial section is presented to you.
• There are tables, all kinds of charts and graphs available. You can insert any graph or chart that seems apt.
• The software is constantly updated. Therefore, the scheme is created in the most up-to-date manner with all the information details that the investors want in such a document.

In case, you have partially completed your non emergency medical transportation business plan sample write-up and just need help with a particular section, like “financial section” you can use the software tool.

A template too is a quick way to build a business plan. The template files are basically documents with the outline of the entire business approach and you just need to feed in the data specific to your non emergency transportation business. Like the software tool, the templates are also available readily online. There are innumerable free templates and in a variety of styles. You can choose the template that suits your company service best.

There are start-up business scheme templates, simple one page business approach templates, elaborate templates for funding support and much more. If you wish to have a customized business scheme layout, you can avail that too. You can check the entire lay-out of the template and decide on the one you like best. In fact, you can find some exceptionally crafted templates for free. Just fill in the business details like an application form, and get a print out. Yes, it’s that easy!

Business Scheme Books and Video Tutorials

If you have time and wish to craft your business approach on your own, then there are some very good books and business scheme construction manuals that can help you. If you don’t want to spend of purchasing books, download the eBooks. You will get some good writing tips in the books. If reading a books/ manuals seems a laborious task, then opt for video tutorials. The video tutorials teach you in a step by step process. They are easy to understand and guide you through the entire writing process. You are able to understand and put it in writing without any difficulty. Ultimately, the completed draft is an impeccably written original business approach.

Sample Business Plans

Most of time times, it becomes very easy to understand how to form & arrange the business strategies when we can actually see a medical transportation company approach sample that has already been written. That way it is easier to get an idea of the language, the structure, the document length, the various segments, how to introduce & conclude, and so on.

This is why business tactic samples are so popularly used by entrepreneurs to create their personal business approach document completed with all the intricacies. There are innumerable free samples available online. You can browse to find the most suitable and responsible non emergency medical transportation business plan sample and read it thoroughly.

Business Plan Expert Consultation

If you feel that you are cannot write a business plan and it is best to leave it in the hands of an expert that you can hire a business scheme preparation consultation. You can speak to the responsible consultant about your requirements and avail a professional experienced business plan writer. Out consulting professionals will patiently hear you out and jot down all your requirements. Therefore, the final completed copy will have each and every detail included in it without missing any data. All that you need will be incorporated and delivered to you on the pre-decided time.

In case, you need some modifications in the sample draft they will be completed precisely without delay. If you want a fresh sample then our skilled and responsible writers can provide you an apt sample document as well. They will be more than willing to create a tailor-made sample draft which you can use as it is or modify to your preference.

OGS capital can help you in this matter. We have exceptionally talented and responsible business plan creators. We can help you with building a completely customized unique business plan. It will adhere to all the norms of writing a business plan and immensely help you in running your business and progressing ahead. Since, a business plan has to be written and updated at regular intervals; you can ring us or drop an email. We will be very happy to assist you!

Download Non Medical Transportation Business Plan Sample in pdf

OGS capital writers specialize in business plan themes such as starting a self storage business , hotspot business plan , business tourism business plan , business plan for an airmall , business plan for dump truck company , drop shipping business ideas and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rated document, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

4 thoughts on “ Non Medical Transportation Business Plan Sample ”

HI Hank, I throughly enjoyed and benefited from the NEMT Business plan, greatly appreciate the inputs.

Thank you for your comment. If you need assistance in writing your business plan please contact us by email: [email protected] or call us at USA +1-619-727-5304, UK +44-203-318-1069, Canada +1-613-699-7822, Australia +61-385-956-735.

medical transportation service is going to save either your or some other’s life. Moreover, these transportation are ever safer over longer distances. So, whether you just need a ride to a hospital or want to transfer to a friendly neighborhood, medical transportation is the best you should avail to.

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Non-Emergency Medical Transportation Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Healthcare and Medical » Non-Emergency Medical Transportation

Are you about starting a non-emergency medical transportation business ? If YES, here is a complete sample non-emergency medical transportation business plan template & feasibility report you can use for FREE. However you have got to take all the necessary steps that wouldn’t cause you to fail.

These steps more often than not are deliberate measures that will help you stay relevant as you choose to build this business. Below is a sample non-emergency medical transportation plan for your use.

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A Sample Non-Emergency Medical Transportation Business Plan Template

1. industry overview.

The healthcare industry of which non – emergency medical transportation services is a part of is one industry that plays a key role in the economy of many nations. This is so because without health, there will be no capacity to create wealth, in other words, health is indeed wealth.

Little wonder the healthcare industry is one of the most supervised and regulated industries in most countries of the world. The Non – Emergency Medical Transportation Services industry comprises of both private and municipal operators that basically provide transportation alongside medical care for patients either by ground or air.

These services most often than not are provided during a medical emergency, but they are not restricted to such instances; they are also used for non – emergency medical transportation services. The ambulances or vehicles as the case maybe are usually well – equipped with lifesaving equipment operated by medically trained employee i.e. nurses and doctors et al.

It is a known fact that non-emergency medical transportation services is highly essential for disadvantaged Medicaid recipients, for the elderly, for those who have form or disability or the other and those with low incomes who have no form of transportation to access healthcare services when the need arises.

Statistics has it that about 3.6 million Americans miss or delay medical care services simply because they lack appropriate means of transportation to catch up with their medical appointments.

So also the average low – income earners in the united states Americans lack the disposable income necessary to have access to a working automobile, and as a result of that may lack transportation options to get to and from medical appointments.

Which is why Medicaid provides a non-emergency medical transportation benefit that pays for the least expensive and suitable way of conveying people to their appointments whether by taxi, van, public transport or mileage reimbursement.

As a matter of fact a large percentage of people with chronic health conditions, such as arthritis, asthma, cancer, cardiovascular disease, chronic obstructive pulmonary disease and diabetes et al, would need medical care services on a regular basis.

Statistics has it that the treatment of chronic conditions account for three-quarters of all United States healthcare expenses. For instance, in 2009, the Centers for Disease Control estimate that 78% of the adult population age 55 and older has at least one of these chronic conditions.

In addition, it was projected that states will add more than a half million adults who have serious behavioral health issues that impair their everyday functioning to the Medicaid population. These people of course will need the services of Non – Emergency Medical Transportation to access life sustaining treatments and healthcare services et al.

It is important to categorically state that a large percent of the 20 million adults with chronic kidney disease who are undergoing dialysis three times a week, non – emergency transportation services providers is a reliable way to transport them to their appointments and so as to avoid going to the emergency room if appointments are missed.

So also Statistics has it that 66 percent of dialysis patients rely on others for transportation to their appointments, only 8 percent depend on public transportation or taxi services, and 25.3 percent drove or walked to the clinic themselves.

The Non – Emergency Medical Transportation Services industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, France, Australia and Italy et al.

Envision Healthcare is one of the leading players in the industry. Statistics has it that in the United States of America alone, there are about 16,928 licensed and registered non – emergency medical transportation providers responsible for employing about 200,048 employees and the industry rakes in a whooping sum of $15bn annually with an annual growth rate projected at 1.1 percent.

Non – emergency medical transportation services or ambulance services as it is popularly called is yet another thriving and profitable business that an entrepreneur who is interested in making money from the healthcare industry should consider starting.

There is a huge market for this type of services simply because there are loads of sick people out there who cannot transport themselves to hospital hence the need for private ambulance services. People who are paralyzed, down with stroke, on a wheel chair and too frail to move are some of the people that need this services.

So if you are looking towards starting a business in the healthcare sector, then one of your options is to start a non–emergency medical transportation services or ambulance services.

2. Executive Summary

Gab & Gab Non – Emergency Medical Transportation Co is a standard and certified healthcare service provider with niche in non – emergency transportation that will be based in Miami Beach, Florida – United States of America and we will cover other cities such as Green – acres City, Miami, Jacksonville, Clearwater, Tampa, Fort Lauderdale, North Miami, West Palm Beach, Palm Harbor, Deltona, Orlando, Palm Bay and Panama City et al.

We chose to operate in these cities because we know that our services will be in high demand due to the growing numbers of the aging population in these areas and of course the numbers of those who would need our services.

Gab & Gab Non – Emergency Medical Transportation Co provides highly essential non – emergency medical transportation services for disadvantaged Medicaid recipients, for the elderly, for those who have form or disability or the other and those with low incomes who have no form of transportation to access healthcare services when the need arises.

We are in the non – emergency medical transportation services business to deliver excellent healthcare cum transportation services to all those who will patronize our services.

We will also ensure that in the line of carrying out our duty, we comply with the laws and health regulations in Florida and The United States of America. Our employees are well trained and qualified to handle the wide range of sickly and elderly people.

Gab & Gab Non – Emergency Medical Transportation Co will operate a 24 hours 7 days a week non – emergency medical transportation service; our base (office facility) will be opened round the clock to attend to clients. We have a standard medical call center that is manned by trained health workers.

Our work force is going to be well trained to operate within the framework of our organization’s corporate culture and also to meet the needs of all our customers.

Gab & Gab Non – Emergency Medical Transportation Co will ensure that all our patients cum customers are given first class treatment whenever they hire our services or visit of office. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base grows.

Gab & Gab Non – Emergency Medical Transportation Co is a family business that is owned and managed by Dr. Gabriel Anderson and his wife Gabriella Anderson (Nurse). Dr. Gabriel Anderson is going to be the Chief Executive Officer of the business;

He is a qualified and well trained Medical Doctor with well over 15 years of experience working as a medical doctor and medical researcher with the United States’ government. He will be ably supported by his wife Gabriella Anderson who has grown in her career to become one of the most respected senior nurses in Miami, Florida.

3. Our Products and Services

Gab & Gab Non – Emergency Medical Transportation Co is in the business of ensuring that we provide highly essential non – emergency medical transportation services for disadvantaged Medicaid recipients, for the elderly, for those who have form or disability or the other and those with low incomes who have no form of transportation to access healthcare services when the need arises.

These are the non – emergency medical transported services that we will be offering to our clients and target market;

• Provide standby ambulance and/or first-aid services
• Provide non-emergency surface ambulance
• Provide non-emergency air ambulance (in the nearest future)
• Provide skilled nursing services
• Provide nursing aide services
• Provide consultancy and advisory services as it relates to our core services

4. Our Mission and Vision Statement

• Our vision is to become the number one choice when it comes to non – emergency medical transportation services in the whole of Florida and also to be amongst the top 20 non – emergency medical transportation services provider in the United States of America within the next 10 years.
• Gab & Gab Non – Emergency Medical Transportation Co is in business is to establish a first class non – emergency medical transportation service company that will take care of both highly placed clients (especially those who can afford air ambulance) and lowly placed clients as long as they can afford our services.
• We want to become one of the leaders in the non – emergency medical transportation services industry in Florida, and in The United States of America.

Our Business Structure

Gab & Gab Non – Emergency Medical Transportation Co is a business that will be built on a solid foundation. From the outset, we have decided to recruit only qualified professionals (doctors, nurses, nurse’s aides, mental health counselors, chiropractors, medication management counselors, physical therapists, county aging workers, and rehabilitation counselors, home health caregivers and ambulance drivers) to man various job positions in our organization.

We are quite aware of the rules and regulations governing the non – emergency medical transportation services cum healthcare industry which is why we decided to recruit only well experienced and qualified employees as foundational staff of the organization.

We hope to leverage on their expertise to build our business brand to be well accepted in Florida and the whole of the United States.

When hiring, we will look out for applicants that are not just qualified and experienced, but honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more. These are the positions that will be available at Gab & Gab Non – Emergency Medical Transportation Co;

• Chief Medical Director/Chief Executive Officer
• Human Resource and Admin Manager

Nurses/Nurse’s Aides

• Home Health Caregivers /County Aging Workers
• Ambulance Drivers
• Marketing and Sales Agent
• Accountant/Cashier

5. Job Roles and Responsibilities

Chief Medical Director/Chief Executive Officer:

• Responsible for providing direction for the business
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Attend to high profile clients and severe medical cases
• Responsible for fixing prices and signing business deals
• Responsible for recruitment
• Responsible for payment of salaries
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Follow the ambulance to and fro as required by our clients or patient
• Responsible for providing professional medical services to our patients
• Responsible for giving medical advice to patient and their family members
• Responsible for handling medical emergencies when the need arises.

Human Resources and Admin Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office and field activities.

Sales and Marketing Manager

• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Create new markets cum businesses for the organization
• Empower and motivates the sales team to meet and surpass agreed targets

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Gab & Gab Non – Emergency Medical Transportation Co
• Serves as internal auditor for Gab & Gab Non – Emergency Medical Transportation Co
• Responsible for managing our patients from their house en route to the hospital when they are in our ambulance
• Handles personal injury case management
• Responsible for offering home medication and ambulance management services

Ambulance Drivers:

• Receives payments on behalf of the organization
• Issues receipt to customers
• Prepare financial report at the end of every working week
• Handles financial transaction on behalf of the company
• Interfaces with our bankers
• Responsible for payment of tax, levies and utility bills
• Handles any other duty as assigned by the doctor or nurse in charge of the ambulance
• Responsible for cleaning the office facility and the ambulance at all times
• Ensure that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the office facility
• Handle any other duty as assigned by the HR a manager

6. SWOT Analysis

Gab & Gab Non – Emergency Medical Transportation Co is set to become one of the leading non – emergency medical transport service providers in Florida which is why we are willing to take our time to cross every ‘Ts’ and dot every ‘Is’ as it relates to our business.

We want our non – emergency medical transportation services company to be the number one choice of all residence of Miami and other cities in Florida. We know that if we are going to achieve the goals that we have set for our business, then we must ensure that we build our business on a solid foundation. We must ensure that we follow due process in setting up the business.

Even though our Chief Medical Director (owner) has a robust experience in health management services, public health, medical research, transport and logistics; we still went ahead to hire the services of business consultants that are specialized in setting up new businesses.

They helped our organization conduct detailed SWOT analysis and to also provide professional support in helping us structure our business to indeed become a leader in the non – emergency medical transportation services industry. This is the summary of the SWOT analysis that was conducted for Gab & Gab Non – Emergency Medical Transportation Co;

Our strength lies in the fact that we have a team of well qualified professionals manning various job positions in our organization.

As a matter of fact, they are some of the best hands in the whole of Miami Florida. Our location, the Business model we will be operating on, opening 24 hours daily and 7 days in a week, multiple payment options, well equipped medical call center and our excellent customer service culture will definitely count as a strong strength for us.

Our perceived weakness lies in the point that we are just starting out and we may not have the required finance to out rightly purchase air – ambulance and also finance to sustain the kind of publicity that we intend giving the business and also the finance needed for the acquiring helicopter to facilitate rapid response in cases of medical emergencies.

• Opportunities:

The opportunities that are available to non – emergency medical services providers are unlimited considering the fact that we have growing aging population in the United States and people coming down with one form of sickness or the other that will make them need our services. We are going to position our business to make the best out of the opportunities that will be available to us in Florida.

Just like any other business, one of the major threats that we are likely going to face is economic downturn and unfavorable government policies (healthcare reform). It is a fact that economic downturn affects purchasing / spending power.

Another threat that may likely confront us is the arrival of a new and bigger / well established non – emergency medical transportation brand in same location where our outlet is located.

7. MARKET ANALYSIS

• Market Trends

Statistics has it that the treatment of chronic conditions account for three- quarters of all United States healthcare expenses.

For instance, in 2009, the Centers for Disease Control estimate that 78% of the adult population age 55 and older has at least one of these chronic conditions. In addition, it was projected that states will add more than a half million adults who have serious behavioral health issues that impair their everyday functioning to the Medicaid population.

These people of course will need the services of Non – Emergency Medical Transportation to access life sustaining treatments and healthcare services et al.

No doubt the non – emergency medical transportation service industry will continue to grow and become more profitable because the aging baby-boomer generation in Unites States is expected to drive increasing demand for these specialized services.

8. Our Target Market

Gab & Gab Non – Emergency Medical Transportation Co is in business to service a wide range of customers in Miami Beach, Florida – United States of America and other cities such as Green – acres City, Miami, Jacksonville, Clearwater, Tampa, Fort Lauderdale, North Miami, West Palm Beach, Palm Harbor, Deltona, Orlando, Palm Bay and Panama City et al.

We will ensure that we target but self – pay customers (who do not have health insurance cover), and those who have health insurance cover.

Generally, those who need non – emergency medical transportation services ranges from those with the elderly people, to those who are bedridden to those who have mental / psychiatric challenges and any other ailment that requires that the patient must hire the services of a non – emergency medical transportation services provider.

The fact that we are going to open our doors to a wide range of customers does not in any way stop us from abiding by the rules and regulations governing the non – emergency transportation service industry in the United States. Our staff is well – trained to effectively service our customers and give them value for their monies.

Our customers can be categorized into the following;

• Elderly people
• Expectant Mothers
• Injured Sports Men and Women
• Disable/Physically Challenged People
• People why mental/psychiatric challenges
• The aged who might suffer from severe joint pains and every other age categories who falls under the conditions listed by the physician.

Our Competitive Advantage

Aside from the competitions that exist amongst various non – emergency medical transportation service providers, they also compete against other healthcare services providers such as hospitals, health centers and community clinics who have ambulances and also provide transportation services for their patience.

To be highly competitive in the non – emergency medical transportation services industry means that you should be able to deliver consistent quality patient service and should be able to meet the expectations of the physicians that referred patients to you.

Gab & Gab Non – Emergency Medical Transportation Co is coming into the market well prepared to favorably compete in the industry. Our office facility is well positioned (centrally positioned) and visible, we have well – equipped ambulances and of course enough parking space with good security.

Our staff is well groomed in all aspect of non – emergency medical transportation service delivery and all our employees are trained to provide customized customer service to all our clients. Our services will be carried out by highly trained professional who know what it takes to give our highly esteemed customers value for their money.

We are going to be amongst some of the non – emergency medical transportation service providers in the whole of Florida that will run a standard medical call center for 24 hours a day and 7 days a week. We have enough trained health workers that are ready to run a shift system.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (non – emergency medical transportation service providers in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Gab & Gab Non – Emergency Medical Transportation Co will ensure that we do all we can to maximize the business by generating income from every legal means within the scope of our industry. Below are the sources we intend exploring to generate income for Gab & Gab Non – Emergency Medical Transportation Co;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field. Below are the sales projections that we were able to come up with for the first three years of operations;

• First Year-: $100,000 (From Self – Pay Clients / Patients): $250,000 (From Health Insurance Companies)
• Second Year-: $250,000 (From Self – Pay Clients / Patients): $500,000 (From Health Insurance Companies)
• Third Year-: $500,000 (From Self – Pay Clients / Patients): $1,000,000 (From Health Insurance Companies)

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

The marketing and sales strategy of Gab & Gab Non – Emergency Medical Transportation Co will be based on generating long-term personalized relationships with customers. In order to achieve that, we will ensure that we offer top notch all – round non – emergency medical transportation services at affordable prices compare to what is obtainable in Florida.

All our employees will be well trained and equipped to provide excellent and knowledgeable non – emergency medical transportation services and customer service.

We know that if we are consistent with offering high quality service delivery and excellent customer service, we will increase the number of our customers by more than 25 percent for the first year and then more than 40 percent subsequently.

Before choosing a location for our non – emergency medical transportation services, we conducted a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Miami Beach, Florida – United States of America and other cities such as Green – acres City, Miami, Jacksonville, Clearwater, Tampa, Fort Lauderdale, North Miami, West Palm Beach, Palm Harbor, Deltona, Orlando, Palm Bay and Panama City et al where our services will be available.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the non – emergency medical transportation service industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Florida.

In summary, Gab & Gab Non – Emergency Medical Transportation Co will adopt the following sales and marketing approach to win customers over;

• Introduce our business by sending introductory letters to residence, business owners, hospitals and corporate organizations
• Advertise our business in community based newspapers, local TV and local radio stations
• List our business on yellow pages ads (local directories)
• Leverage on the internet to promote our business
• Engage in direct marketing
• Leverage on word of mouth marketing (referrals)
• Enter into business partnership with hospitals, government agencies and health insurance companies.
• Attend healthcare related exhibitions/expos.

11. Publicity and Advertising Strategy

We in the non – emergency medical transportation services business -to become one of the market leaders and also to maximize profits hence we are going to explore all available conventional and non – conventional means to promote our business.

Gab & Gab Non – Emergency Medical Transportation Co has a long term plan of offering non – emergency medical transportation services in various locations all around Florida which is why we will deliberately build our brand to be well accepted in Miami Beach before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand to the general public. Here are the platforms we intend leveraging on to promote and advertise Gab & Gab Non – Emergency Medical Transportation Co;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community health programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our BillBoards on strategic locations all around Miami Beach Florida.
• Engage in road show from time to time
• Distribute our fliers and handbills in target areas
• Ensure that all our workers wear our branded shirts and all our vehicles and ambulances are well branded with our company’s logo et al.

12. Our Pricing Strategy

Gab & Gab Non – Emergency Medical Transportation Co will work towards ensuring that all our services are offered at highly competitive prices compare to what is obtainable in The United States of America.

On the average, non – emergency medical transportation service providers usually leverage on the fact that a good number of their clients do not pay the service charge from their pockets; private insurance companies, Medicare and Medicaid are responsible for the payment.

In view of that, it is easier for non – emergency medical transportation service providers to bill their clients based in their discretions. However, in most non – emergency medical transportation service providers adopt the hourly billing cum per visit billing method.

• Payment Options

At Gab & Gab Non – Emergency Medical Transportation Co, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money
• Check (only from loyal customers)

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

If you are looking towards starting a non – emergency medical transportation services company, then you should be ready to go all out to ensure that you raise enough capital to cover some of the basic expenditure that you are going to incur. The truth is that starting this type of business does not come cheap.

You would need money to secure a standard office facility, you could need money to acquire medically equipped ambulances and supply and you would need money to pay your workforce and pay bills for a while until the revenue you generate from the business becomes enough to pay them.

Besides it is expensive to acquire a standard well – equipped ambulance. The items listed below are the basics that we would need when starting our non – emergency medical transportation services business in the United States, although costs might vary slightly;

• The Fee for registering the business in the United States -$725.
• The budget for legal fees, insurance, permits and license – $5,000
• The cost of leasing a facility – 100,000
• The amount needed to renovate our Facility (electrical, furnishings, plumbing, painting and landscaping) – $10,000.
• The Cost for the purchase of furniture and equipment (Flat Screen TVs, computers, printers, and cabins et al) – $10,000
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• The Cost for the purchase of Ambulances – $150,000.
• The Cost of Launching a Website – $600
• The cost opening party – $5,000 (optional)
• Cost for payment of salaries for the first 3 months of operations – $50,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $5,000

Going by the report from our research and feasibility studies, we will need an average of $350,000 to start a small scale but standard non – emergency medical transportation services business in the United States of America.

Generating Funding / Startup Capital for Gab & Gab Non – Emergency Medical Transportation Co

Gab & Gab Non – Emergency Medical Transportation Co is a family business that is solely owned and financed by Dr. Gabriel Anderson and his wife Gabriella Anderson (Nurse). They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas Gab & Gab Non – Emergency Medical Transportation Co intends to generate our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Gab & Gab Non – Emergency Medical Transportation Co is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our non – emergency medical transportation services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Gab & Gab Non – Emergency Medical Transportation Co will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of Medical Equipment and Ambulances et al: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our pharmacy store: Completed
• Establishing business relationship with vendors (wholesale pharmaceutical companies): In Progress

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How to Start a Non-Emergency Medical Transportation (NEMT) Business

Kelly Richardson

8 min. read

Updated November 13, 2023

Free Download:  Sample Medical and Health Business Plan Templates

What’s a non-emergency medical transportation business? NEMT services help people get to pre-scheduled healthcare appointments, including doctor visits, rehab, clinical testing, follow-up exams, and more.

The demand for safe and reliable public transportation for people with medical issues and disabilities, particularly in rural communities, continues to grow at remarkable rates. If you’re thinking about starting a NEMT business, read on.

• The state of the NEMT industry

“Transportation issues shouldn’t prevent anyone from getting to or from a doctor’s appointment,” explains Imran Cronk, staff writer for the popular life sciences and medicine journalism website STAT .

“But they do just that for an estimated 3.6 million Americans. Some of these individuals don’t have cars or access to public transportation. Others can’t afford taxis or Ubers,” says Cronk.

There is a growing market opportunity in the NEMT services industry. The overall population of elderly and disabled patients is increasing. Plus, as a result of the Affordable Care Act, more preventative and follow-up treatments are covered by health insurance plans. In most areas, there simply aren’t many wheelchair-accessible vehicles in public transportation fleets.

Josh Komenda , CEO of VEYO, suggests that there’s a large population of those who need non-emergency medical transportation, especially for medically frail or elderly people in rural areas. Many don’t have a driver’s license or access to a vehicle. They’re geographically isolated, or they can’t access traditional public transportation for physical, mental, or developmental reasons.

A look at some telling statistics show a litany of challenges—along with business opportunities for solutions:

• 32 states reported that there more than 59,000,000 total Medicaid NEMT trips  between 2015 to 2018, for issues related to behavioral health, dialysis, preventative care, and specialist care.
• Our health care system suffers an extra $150 billion in expenses primarily due to a refusal of care, delays in care, and missed appointments.
• A recent report by The Kaiser Commission on Medicaid and the Uninsured reveals that over 3.6 million patients elect to dismiss or delay necessary medical care each year because they don’t have transportation.
• Medical transportation company legal structures

The legal structure of your non-emergency medical transportation business has far-reaching implications—both in respect to partnering with payment providers and resulting tax responsibilities.

NEMT businesses may be sole proprietorships, partnerships, or LLCs . If you want more help choosing a legal structure, an attorney can explain the advantages and disadvantages of each type.

While it’s possible to change your legal structure, it’s not ideal. When you’re putting together your business plan for your NEMT company, think through the possibilities around the evolution of the organization, and your expectations for growth. Your attention to detail will encourage confidence in potential investors and help to secure financing for the best start possible. Beyond legal structure considerations, use a business plan template to help you make sure that you’ve thought through every aspect of your business.  

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• NEMT certification, licensing, and insurance requirements

The non-emergency medical transportation industry is still in its comparative infancy as a formal niche—both in respect to technological innovation and federal regulation.

While there are no formal guidelines for the NEMT industry as a whole, each state has its own set of operational rules and regulations that all companies are required to follow.

NEMT certification elements

NEMT operators aren’t currently held to the same education and training requirements as their counterparts in ambulance transportation. You’ll still want your staff to be trained in basic medical emergency medical care—CPR, defibrillator operation, vitals assessment, and other life-saving techniques.

As the industry develops, and the need for NEMT professionals continues to grow, certification courses will almost certainly become standard.

NEMT licensing elements

Vehicle licensing is another primary element of the non-emergency medical transportation industry.

Double check your requirements with your local bureau of motor vehicles, and make sure you understand any standards set for Medicaid transportation if you offer it, like:

• Number of penalty points on a driving record
• A certification of the driver’s health
• A vehicle liability insurance policy
• A criminal background check
• Proof of negative random drug screenings

Auto and liability insurance elements

Because driving patients has inherent risks—traffic accidents or health-related events while en route to medical facilities—adequate insurance is another critical aspect of starting a NEMT business. While there are no national guidelines for insurance policy elements and dollar amounts, you’ll want to work with your provider to make sure you’re adequately covered.

In most cases, coverage is based on a two-part formula: coverage for the individual driver, and coverage for the company in general. Make sure you understand the risks and liabilities so that being underinsured doesn’t bankrupt your company.

• ADA-compliant wheelchair-accessible vans and equipment

If you’re going to start a transport business, you’re going to need the right vehicle. You’re probably looking for a minivan, full-size van, or bus that meets the requirements of the Americans with Disabilities Act (ADA) and the ADA Standards for Accessible Design .

ADA compliance elements

Your vehicles will need to be ADA compliant if your business meets any of the following:

• Private employers with 15 or more employees;
• businesses operating for the benefit of the public; and,
• all state and local government agencies.

Some ADA requirements include:

• Lift door height: 56”-door opening height
• Handicap lift: 30” x 40” wide clear platform
• Wheelchair attachments: Able to withstand 2,500 of pressure per leg
• Seat belt mechanism: 4-pt. tie downs with lap and shoulder belt
• Interior lighting: one-foot candle of illumination

Be sure to think through the associated medical supplies you’ll need for your passengers—wheelchairs, gurneys, oxygen tanks, dialysis machines, for example. These extras will influence the size and floor plan of the vehicle you’ll need, and will no doubt affect your overall startup costs .

ADA-compliant vans

There are a few affordable makes and models of wheelchair accessible vans that are ADA-compliant—either right from the manufacturing line or after an accessibility conversion.

• Ford Transit Wheelchair Transport Van:  This handicap wheelchair van comes ADA-compliant right out of the factory. It’s a full-size wheelchair van with plenty of headroom and multiple floor plan options.
• Toyota Sienna Wheelchair Van:  This accessible vehicle is an ADA-compliant rear-entry wheelchair van that happens to be one of the more affordable mobility vehicles on the market.
• Legend Side Entry Handicap Van Conversion:  Spacious side-entry accessibility using a powered ramp operated by remote control or door side control.
• Service, staffing, payment, and marketing processes

On the front end, you need to be able to meet the needs of your customers—that means providing exceptional service with flexibility and consistency. That will require smart staffing decisions, and a commitment to ongoing training, especially as the industry grows.

On the back end, you’ll need to look at ways to control costs to increase your profitability.

From the start, think about:

• The services you offer and the most efficient ways to deliver them
• Hiring the right people to work with and for you
• Appropriate payment options for your demographic
• Your dynamic marketing strategy—or how you’ll find your clients

Selecting service offerings and billing

Whatever specific services you decide to offer, make sure to itemize them and communicate them clearly. You want your customers to know what they’re getting, and you want to make it as easy as possible to be transparent about billing.

Pricing your services

How you price your services will depend on a few different factors:

• Geographic location
• Economic conditions
• Age and health condition of customers
• The business’s ability to deliver services economically

Pricing techniques such as multi-service package rates, referral discount programs, and frequent customer rewards can drive additional business.

Hiring office staffing positions

Staffing an NEMT startup—outside of competent drivers—will require a mix of talented professionals with experience in customer service, accounting and finance, scheduling organization, and leadership.

As with most startups, your staff will probably need to perform multiple roles at first. You may not be able to hire your full, ideal staff right out of the gate. But even in the early days, it’s going to be important to have a solid training program for onboarding new hires.

• Determining payment options

Medicaid will probably be a primary payer for services. Make sure your staff has a working knowledge of Medicaid’s detailed processes and billing guidelines. This will include ongoing training for yearly program changes.

Developing relationships with insurance providers will probably also be key. Each insurer most likely will follow their own set of operating guidelines—it’s an initial challenge that should become increasingly smoother from year to year.

• Creating a marketing strategy

Once all elements of the NEMT startup are in place, it’s time to get the word out to potential customers, their family members, and their caregivers.

Money spent on a focused, multichannel marketing strategy is money well-spent. There should be a mix of traditional and digital advertising techniques within the strategic marketing plan—a method to ensure that the message reaches those online and off. Establishing a marketing ROI tracking strategy can help determine which channels deserve the larger investment of capital.

In addition to paid marketing practices, the NEMT startup can increase ROI by finding various unpaid—and sometimes earned—marketing opportunities .

These may include:

• Partnering with non-competing businesses that serve the same customer base
• Creating educational resources and hosting them on your website
• Requesting write-ups in local newspapers and magazines
• Establishing a referral program to drive word-of-mouth advertising

Start with a solid business plan . Make sure you’re properly licensed and insured, and that your vehicle is reliable and ADA compliant.

Now more than ever, it’s possible to develop a profitable NEMT business while helping individuals access the proper medical care they need to be healthy.

As a freelance marketing consultant, Kelly has designed and executed strategic marketing campaigns for over 250 thriving B2C, B2B, non-profit, and government clients—including Fortune 500s, mid-sized corporations, and burgeoning startups.

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Non-Emergency Medical Transportation Business Plan [Updated 2024]

Non-Emergency Medical Transportation Business Plan Template

If you want to start a Non-Emergency Medical Transportation business or expand your current NEMT business, you need a business plan.

The following Non-Emergency Medical Transportation business plan template gives you the key elements to include in a winning NEMT business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.  

Non-Emergency Medical Transportation Business Plan Example

I. executive summary, business overview.

[Company Name] was formed one year ago to meet the priority needs of non-emergency transportation clients who are not able to, for a variety of reasons, travel via a typical car. Our motto, “Our Excellent Service Travels with You,” details the importance we place on serving our customers and meeting each of their needs during transport. Our name, [Company Name], also represents our determination to bring the very best level of care and service to each transport client.

The services of [Company Name] may include the following types of transportation: doctor visits, trips to or from a hospital or clinic, visits to mental health specialists or physical therapists and other professionals. The clients of [Company Name] may include those who have medical or cognitive impairment and cannot drive themselves, or those who require assistance during appointments or needed visits. Clients may also include those who don’t feel comfortable driving on highways, driving long distances or driving at night.

At [Company Name] we offer a unique “10-Point Client Care System” for non-emergency medical transportation, designed to thoroughly cover the critical steps necessary to successfully transport our clients. This system is unique to our company alone, offering the most comprehensive steps to be found in this industry to safely and comfortably transport non-emergency clients.

In addition to our primary clients in need, we recognize that our clients very often travel with personal support, such as a family member, or medical care personnel, who may assist the client during travel. To accommodate these companions, we offer comfortable seating options, including reclining seats, within our transport vans. We also offer amenities for care personnel or family members during transport, such as chilled water in warm weather and travel blankets for warmth in the winter months.

Services Offered

[Company Name] offers non-emergency medical transportation services in two ways. First, we arrange travel for “single transport” clients. This includes, for example, a patient who has been discharged from the hospital and needs transport to a residence or care facility. Such travel may include a one-way transport or a round-trip transport to one destination, such as a doctor’s office or medical clinic. The arrangements for a “single transport” appointment are easily made via our website or in a phone call to our company.

The second type of non-emergency medical transportation offered by [Company Name] is a “Client Care Package.” This includes a set number of transport services in packages of 5,10, or 20 round-trips. Clients opt for these packages when they regularly utilize our services. For example, a client who needs to visit a physical therapist on a bi-weekly basis would want to purchase a Client Care Package of 10 round-trips to facilitate a month of regular service. Because our Client Care Packages are discounted and bundled for our clients, costs overall are lower. Our services are set at a lower cost than all of our competitors when our Client Care Packages are used. Arrangements for a Client Care Package can be made via website or by phone call.

Customer Focus

[Company Name] serves clients within a 50 mile radius of [location]. We serve primary clients and those who assist and serve them. The demographics of current and potential clients are as follows:

• 198,700 residents in the regional area
• 19% of those residents will or currently require non-emergency medical transportation
• 8% of residents regularly require non-emergency medical transportation
• Average income: $79,400
• 36% residents have partial insurance coverage for medical transportation
• Median age: 47 years old

Management Team

[Company Name] has recently been formed as a S-corporation. The three partners of this corporation, [Founder’s Name], [Founder’s Name], and [Founder’s Name] have created [Company Name] after crafting a vision while working at a non-emergency medical transportation company in a nearby city.

The three founders realized they could approach the idea of non-emergency medical transportation in a much more effective way by viewing the business as one with a primary client and a client team, both of whom are highly important for their success. In other words, they determined that their service needed to extend to several associates rather than their primary client and they needed to establish excellent relationships with each to fulfill their care initiatives. Their unique concept considers each person on the client team as important and critical to their on-going success, which results in better outcomes and strengthens relationships across the board.

[Founder’s Name] holds a bachelor of business degree and is experienced as general manager of a non-emergency transportation company.

[Founder’s Name] is a graduate of the University of Chicago and worked as the accountant and financial manager of the same non-emergency medical transportation company,

[Founder’s Name] holds a master’s degree in marketing and was the marketing and sales manager of the same non-emergency medical transportation company.

[Company Name] is currently seeking additional partners and employees to round out and build up [Company Name] in this initial phase and throughout successive growth phases of the company during years 2 through 10.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

• Although [Company Name] is a young company with only one year of trackable business, it has already proven to bring a fresh perspective in a mature industry.
• A unique file-building system within [Company Name] includes everyone assisting in the transportation process, allowing excellent communication and care before, during and after transportation.
• A custom-designed and implemented “10-Point Client Care System” reduces risk and ensures safe transportation.
• Transportation is offered in two creative formats that best suit our client’s needs: Clients can choose from single-transport pricing and options or “Client Care Packages” containing a set number of bundled transports at a reduced price.

Financial Highlights

[Company Name] is currently seeking $470,000 to launch broad initiatives of the company plan, employ additional personnel and add service transport vans. Specifically, these funds will be used as follows:

• Initiative launch: $50,000
• Working capital: $250,000 to pay for new hire salaries, operations overhead and marketing costs until [Company Name] reaches break-even point.
• Service transport vans: $170,000 to purchase three new, fully-equipped non-emergency medical transportation vans

Top line projections over the next five years are as follows:

II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] was formed one year ago to meet the priority needs of non-emergency transportation clients who are not able to, for a variety of reasons, travel via a typical car. Our motto, “Our Excellent Service Travels with You,” details the importance we place on serving our customers and meeting their needs during transport. Our name, [Company Name], also represents our determination to bring the very best level of care and service to each transport client.

At [Company Name] we offer a unique “10-Point Client Care System” for non-emergency medical transportation, designed to thoroughly cover the critical steps necessary to successfully transport our clients. This system is unique to our company, offering the most comprehensive steps to be found in this industry to safely and comfortably transport non-emergency medical clients.

Each “10-Point Client Care System” is created specifically to meet the primary client’s needs. For example, the 10 points may look like the following example:

• Pick up our primary client at XYZ Hospital; use the wheelchair lift.
• Confirm any medical needs, such as oxygen or IV lines, are utilized per plan.
• Assist support provider with van entry. Offer choice of music, if desired.
• Offer water to our primary client and/or support provider.
• Determine that all contact points of safety are secured within the transport van.
• Confirm that all interior and exterior doors and medical equipment are secured.
• Confirm that the client and support provider have been properly secured.
• Confirm the destination for the transportation.
• Drive to the destination.
• Assist primary client and support provider with disembarking and delivery.

In addition to our primary clients in need, we recognize that our clients very often travel with support personnel or a family member. Therefore, we consider all of those associated with the primary client to be our clients, as well. We offer comfortable seating within our transport vans and small amenities for clients and support assistants.

Our aggregated services demonstrate our care and concern for our clients and actively demonstrate our motto, “Our Excellent Service Travels with You”.

[Company Name]’s History

[Company Name] has recently been formed as an S-corporation. The three partners of this corporation, [Founder’s Name], [Founder’s Name], and [Founder’s Name] have created [Company Name] after crafting a unique vision while working at a non-emergency medical transportation company in a nearby city.

The three founders realized they could approach the idea of non-emergency medical transportation in a much more effective way by viewing the business as one with a primary client and a client team, both of whom are highly important for success. In other words, they determined that they needed to establish excellent relationships to fulfill their care initiatives. Their unique concept results in better outcomes and strengthened relationships across the board.

Upon launching [Company Name] one year ago, the founders implemented their concept and observed the results, with over 94% of first-time clients making additional appointments. Also, clients have referred [Company Name] to their friends, who have also become clients through this word-of-mouth process.

[Company Name]’s Products/Services

[Company Name] has created a simple platform for each non-emergency medical transportation service provided: the company considers all primary clients, support providers, family members and administrative personnel to be part of one team. Using this concept, [Company Name] is able to offer the best communication, comfort options and transport services in the industry.

[Company Name] offers non-emergency medical transportation services in two ways: First, arrangements can be made for “single transport” clients. This includes, for example, a patient who has been discharged from the hospital and needs transport to a residence or care facility. Such travel may include a one-way transport or a round-trip transport to one destination, such as a doctor’s office or medical clinic. The arrangements for a “single transport” appointment are easily made via the [Company Name] website or in a phone call to the company’s service desk.

The second type of non-emergency medical transportation offered by [Company Name] is a “Client Care Package.” This includes a set number of transport services in packages of 5,10, or 20 round-trips. Clients opt for these packages when they regularly utilize [Company Name] services.

For example, a client who needs to visit a physical therapist on a bi-weekly basis would want to purchase a Client Care Package of 10 round-trips to facilitate a month of regular service. Because the Client Care Packages are discounted and bundled for clients, costs overall are lower. Clients can effectively use the regular non-emergency medical transportation services of [Company Name] at a lower cost than all of the competitors in the regional area when clients choose a Client Care Package. Arrangements for Client Care Packages can easily be made via the [Company Name] website or by phone call.

III. Industry Analysis

The non-emergency medical transportation industry has enjoyed strong growth during the past five years. The primary reasons for growth include an aging population that is increasing with “baby boomer” seniors who often require such care, and the recent pandemic, which drove, and continues to drive, non-emergency medical transportation services to the breaking point of capacity.

During the years ahead, the U.S. forecast for growth indicates a healthy rate of 6.5% yearly, and is expected to reach USD 24,137.6M in the next five years. These figures suggest the two factors for growth discussed in this analysis will continue: an aging population that is increasing in size, and variants of the pandemic that will continue for several years.

The non-emergency medical transportation sector continues to evolve with innovations within the transport industry and new configurations of service vans to accommodate the needs of clients. These improvements drive more passengers to engage the services of non-emergency medical transportation companies, as the comfort and needs of clients increase.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] currently serves clients within a 50-mile radius, including outlying areas of the region. While the majority of clients live within a 20-minute drive to medical services in the city, many clients live in rural areas that require lengthy transportation schedules and complex driving directions. The drivers within [Company Name] are provided with a 3-week orientation in client-service relationships prior to driving, which helps facilitate an understanding of the needs of our clients.

The majority of clients ride with [Company Name] accompanied by a support provider or family member. This may be for comfort or for minimal medical service; however, in either case, both the primary client and support provider are considered priorities in the transportation process and are accommodated in their requests. Clients with cognitive impairment may also be transported and drivers are aware that such clients may not be able to easily express needs or concerns, but require attentive responses.

Regardless of the transportation process itself, the demographics of clients are fairly defined as: elderly, with non-emergency medical or cognitive needs, non-drivers, possibly uncomfortable driving long distances, uncomfortable driving at night or in inclement weather.

Customer Segmentation

The clients of [Company Name] extend beyond those being transported in non-emergency transportation service. At [Company Name], the following customer segments are targeted:

• Initial contact: We begin building a relationship when a potential client or support provider first contacts us.
• Primary client: The primary person being transported for non-emergency purposes.
• Caregivers or family members who assist our primary client.
• Administrative personnel who work in account payables.

While the primary client and support providers may be obvious customers, we receive a surprising number of referrals from family members and administrative personnel who are in contact with [Company Name] during the process of transportation. These customer segments make note of our exemplary service and recommend our services to other primary clients. Therefore, each of the above are viewed as “current or prospective” customer segments.

Each primary client has a list of associated care providers, support personnel and family members associated with them. A typical primary client may have a team that includes the following:

• Primary client (non-emergency transportation client)
• Family member (person who may/may not travel with the primary client)
• Medical caregiver (paid assistant or attendant who travels with the primary client)
• Care facility team (those who set transportation appointments, oversee payables)
• Care facility attendant (assists client in moving to/from transportation vehicle)

At [Company Name], each team member for our primary client also deserves our best attention, so our priority service begins with the first website contact or phone call and continues through to any future calls for non-emergency medical transport.

V. Competitive Analysis

Direct & indirect competitors.

Transport & Care Services – direct competitor This company offers non-emergency medical transportation within the same 50-mile radius as [Company Name]. Rural pick up and return trips are offered, albeit with limited daytime service only. Clients are quoted a single round-trip transportation fee, whether the trip is one-way or round-trip. Discount packages are not offered.

Care4You Transportation – direct competitor This direct competitor has the singular focus of hospital pick-up or return service. As such, focused advertising is directed to hospital patients or other in-patient/out-patient customer segments. Rural customer service is not offered, although stretcher/gurney services to in-city destinations are available. Packages are not offered for customers who require regular service or return trips to the hospital.

LimoTransportation Company – indirect competitor A luxurious limousine service offers non-emergency medical transportation within the same 50-mile radius as [Company Name]. While the same geographics apply to both companies, the services offered are different: LimoTransportation does not offer any seating for wheelchair-bound or lie-down capabilities for stretcher-bound clients, as does [Company Name]. The company offers packages for multiple party trips or uses; including bachelor party bus usage and other event-related travel packages.

Competitive Advantage

[Company Name] has several advantages over its competition. These advantages include:

• Creation of the “Client Care Package”, offering bundled discounted packages of round-trip transportation services for on-going clients.
• Creation and implementation of the “10-Point Client Care System”, a complete checklist in pick-up, transportation, and safe delivery of primary clients and support personnel.
• Company-wide initiative to bring together the primary client, support personnel, family members, and administrative staff in the creation of a “team” to facilitate the safe and comfortable non-emergency medical transport via [Company Name].

VI. Marketing Plan

The [company name] brand.

The unique combination of care and service will be the highlighted brand message of [Company Name]. The following unique aspects of this company will be highlighted:

• The focused attention on all members of the client’s team: support personnel, family members, administrative staff and transport team members.
• A dual-option system of offerings: one-time service or packaged services for regular users.
• Commitment to care and service before, during and after transport services.

Promotions Strategy

[Company Name] will promote non-emergency medical transportation in the following ways:

Public Relations

• In-hospital patients receive a company introduction and small token gift, from [Company Name]. This places [Company Name] directly in front of potential clients.
• Support personnel and/or family members receive a company brochure, along with an invitation for a discounted initial transportation service.
• Medical clinic and dialysis clinic staff members receive a monthly lunch free-of-charge from [Company Name] for client referrals.

Local Media News [Company Name] will work with local media to create newsworthy editorial segments of the non-emergency medical transportation industry and, specifically, the history of [Company Name]. Interviews with the Founders will be offered.

Social Media Although many elderly clients forego any social media contact, the families of primary clients check social media frequently. A Social Media Manager will frequently post videos, comments, pictures and other encouraging notes.

Website The current website of [Company Name] contains transport information, pricing structures and directions to order transport. Additional elements will include transporting clients on stretchers, transporting those with cognitive decline, and other special needs.

Videos of special services will be offered to reassure those clients who are initially uncomfortable or concerned about movement and transfer points.

Partnerships with Local Businesses Primary clients will be located through the personnel at medical offices, hospitals, and through social workers within the 50-mile radius of the company. Partnering with each to provide non-emergency medical transportation will require special promotions and regular contact with each entity.

Promotions for Primary Clients From time to time, or during special seasons, [Company Name] will offer discounts or bundled services as a token of our appreciation for our regular/on-going clients. Pivotal promotions shall be in “Surprise!” visits by our staff, who will visit regular/on-going clients once each quarter of the year.

Advertising [Company Name] will promote our business through local newspapers and newsletters, targeting those who have non-emergency medical transportation needs and their families or support personnel. On a trial basis, social media ads will also be offered, targeting younger family members or support personnel.

Billboards [Company Name] will promote services via a strong brand message on billboards positioned directly across from local hospitals served by [Company Name]. Simple, clear messages will be extended to the hospital population as a result.

Pricing Strategy

The pricing strategy for [Company Name] contains two methods to serve clients:

• “Single trip” (one-way or round-trip) pricing is offered for one-time customers.
• “Customer Care Packages” are offered to primary clients who are or expect to use regular services of [Company Name]. Trips are bundled to create discounts for primary clients and a steady stream-of-revenue for [Company Name].

VII. Operations Plan

Functional roles.

[Company Name] has hired employees to fulfill some of the following roles. Other employees will need to be hired to execute and complete the current and projected plan for growth.

Transportation Team Functions

• Securing and confirming transport orders
• Establishing communication with primary client and support team
• Setting appointment times for pick-up/returns/transfers
• Follow “10-Point Client Care System” to logistically ensure care and safety

Administrative Functions

• Process and confirm all appointments for transport
• Oversee client relationships and provide service, as needed
• Invoice primary clients or support personnel, as directed
• Interface with or redirect Transportation Teams, as needed

Maintenance & Care Functions

• Oversee all transport vehicles for safety and comfort features
• Maintain sanitizing of interiors or any areas of client contact
• Maintain vehicles and care for routine tire pressure checks, gas refueling, etc.
• Ensure all medical equipment meets safety standards and protocols.

VIII. Management Team

Management team members.

The founders of [Company Name], [Founder’s Name], [Founder’s Name], and [Founder’s Name], share equally in the responsibilities, operations and oversight of the company. Toward that end, the following roles are assigned:

[Founder’s Name] serves as President and CEO of [Company Name]. Within this role, the vision of the company is established and managed as the company grows and the industry evolves.

[Founder’s Name] serves as the Vice President of Finances. Within this role, all financial transactions, including investments and divestitures, are examined and determined by [Founder’s Name]. Bookkeeping, tax payments, payroll, accounts payable and receivable are all managed under this role.

[Founder’s Name] serves as the Vice President of Marketing. The diverse marketing plans with all potential permutations are under the oversight of this role and will be enhanced or revised as the brand messaging and marketing strategies continue.

Hiring Plan

Although some staff have been hired and placed in positions accordingly, there remain additional staff members to be hired. The following positions are scheduled to be filled by the end of Q4 of this year:

Social Media Manager – creating and oversight of all social media messaging, including Facebook, Instagram and other targeted outlets.

Maintenance & Care Manager – providing both managerial and hands-on maintenance for vehicles. This includes sanitizing and cleaning the interior of all transport vans. The mechanical maintenance of the transport vans and equipment is also included.

Administrative Personnel – [Company Name] is experiencing high growth and is in need of two to three additional administrative assistants to enroll new primary clients and team members, and assist with phone inquiries.

IX. Financial Plan

Revenue and cost drivers.

Within every rapidly-growing company, there are on-going needs for funding. The primary purpose of [Company Name] is to provide services that support clients who require non-emergency medical transportation. Secondarily, the goal is to provide for everyone on the [Company Name] team with sustainable income levels that create satisfaction, enthusiasm and drive. A final goal is to create wealth for the founders of [Company Name] via distributions made through the company.

In order to facilitate the revenue and cost drivers, [Company Name] has a need for a higher level of profitability during this initial growth phase. Customer growth requires investment in and growth throughout the company. Projected growth will fully support and bring necessary revenue to the company within the next two years.

Current needs include the acquisition of three new transportation vans to facilitate increasing customer demand, filling of administrative and maintenance staff positions as noted, and increased marketing efforts via various forms of outreach.

Capital Requirements and Use of Funds

[Company Name] is seeking $470,000 in funding to expand capacity to meet an increasing client demand for non-emergency medical transportation. Specifically, these funds will be used as follows:

Key Assumptions

  5 Year Annual Income Statement

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