The Impact of Goal Setting on Motivation and Success Essay

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Introduction

Maintaining motivation for success, learning to achieve goals, methods of achieving goals.

One of the essential stages in achieving success is determining the desired state, one’s future, in which one wants to be. It allows people to formulate a clear description of the desired state that they want to achieve by completing a specific action plan. Moreover, the result of the statement is a description of qualitative and quantitative signs and properties, by which it will be determined whether the goal is achieved or not. When setting a goal, one needs to realize that all responsibility for attaining the goal lies with the one who decided to meet it. If in the process of implementing the plan, a mistake is made and harm is done, then it must be compensated with the help of personal resources.

Correct goal setting is needed not only to determine the endpoint accurately but more importantly, it is to motivate and encourage an even faster and more efficient achievement of the goal by minimizing certainty and stress.

To achieve one’s goals, one needs to define the target correctly and sustain intrinsic motivation. According to Seo et al. (2018), “setting and pursuing goals is an important factor contributing to individuals’ success” (p. 386). To succeed at goal achievement, one needs to integrate self-control, motives, and vision (Kehr, 2019). Thus, people should set not only goals but also maintain their focus on them; otherwise, a loss of motivation may occur.

Many people cannot learn how to achieve the goal all by themselves, so the task of training is to teach them. Students can also use academic journals, books, and online platforms that are aimed at developing motivation and goal setting. As Hematian et al. (2017) claim in their article, “holding training classes on goal setting is useful in improving the students’ position” (p. 43). Indeed, lectures designed for the correct setting of goals will help students develop behavior that will lead them to succeed in their desired field.

Not all organizations have the opportunity to use the scientific base to teach students how to achieve goals and focus on success. As Landers et al. (2017) claim in their article that “goal setting can be an effective theoretical framework to explain the success of leaderboards; therefore, gamification using leaderboards may be more effective for relatively simple tasks” (p. 5). At the same time, goals need to be realistic and attainable to ensure the feasibility of the projects (Milyavskaya & Werner, 2018). It can be noted that there is an opportunity for training even with a limited amount of resources; organizations can use gamification and other ways of motivation.

Thus, goal setting increases the attractiveness of the target, awareness of its importance, creates the intention, as soon as possible to begin to implement the plan and get the expected results.

Hematian, F., Rezaei, A. M., & Mohammadyfar M. A. (2017). On the effect of goal setting on self-directed learning, achievement. Modern Applied Science, 11 (1), 37-47. Web.

Kehr, H. M. (2019). Goal setting theory – Firmly entrenched, but narrow in its focus. Motivation Science, 5 (2), 110-111. Web.

Landers, R. N., Bauer, K. N., & Callan, R. C. (2017). Gamification of task performance with leaderboards: A goal setting experiment. Computers in Human Behavior, 71 , 508-515. Web.

Milyavskaya, M., & Werner, K. M. (2018). Goal pursuit: Current state of affairs and directions for future research. Canadian Psychology, 59 (2), 163-175. Web.

Seo, E., Patall, E. A., Henderson, M. D., & Steingut, R. R. (2018). The effects of goal origin and implementation intentions on goal commitment, effort, and performance. The Journal of Experimental Education, 86( 3), 386-401. Web.

  • Balanced Score Card and Gamification for Performance
  • Artificial Intelligence and Gamification in Hiring
  • Online Gamers' Beneficial Skills at the Workplace
  • Well-Being and Health Programs for Business
  • Incentives in Southwest vs. American Airlines
  • Performance Management: Creating a Healthy System
  • Current State of HR Management in Oman
  • “Performance Evaluation Will Not Die, but It Should” by Kevin R. Murphy
  • Chicago (A-D)
  • Chicago (N-B)

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Bibliography

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Goal-Setting Theory

Locke, et al (1981) defined the “goal” in Goal-Setting Theory (GST) as “what an individual is trying to accomplish; it is the object or aim of an action” (p. 126). According to Moeller et al. (2012), goal setting is the process of establishing specific and effective targets for task performance. Locke, et al. (1981) also provided evidence that goal setting has a positive influence on task performance. Latham and Locke (2007) explained that “a specific high goal leads to even higher performance than urging people to do their best” (p. 291).

Before the 1960s, some researchers began to study the effectiveness of setting goals in business. The results showed that goal setting has a positive influence on workers’ performance. However, there was a lack of theoretical framework to explain why and how goal-setting influences work performance (Latham & Locke, 2007). GST served to explain human behavior in specific work situations (Locke, 1968). After a lot of experimental research done by Locke and Latham, GST was formalized in 1990 (Locke & Latham, 1990; Locke & Latham, 2002). The theory is now seen as “one of the most influential frameworks in motivational psychology” (Nebel et al., 2017, p. 102).

Previous Studies

Studies that employ GST can be divided generally into three domains. First, in academics, setting goals was shown to have a significant influence on students’ learning performance (see, e.g., Gardner et al, 2016; Locke & Latham, 1990 ; Locke & Latham,  2002 ). For example, Gardner et al. (2016) invited 127 medical students to participate in surgical skill training. They found that goal setting was effective in helping new students acquire surgical skills, especially when students develop specific strategy and goal orientations. In other words, the study found that students have better learning performance when they have clearer and more specific goals. In addition, Neble et al. (2017) had 87 students play the video game Minecraft  (Mojang, 2011), and the results showed that for those students who set specific goals, their cognitive load was lowered. Further, Moeller and colleagues (2012) conducted a five-year quasi-experimental study on the relationship between goal setting and the performance of Spanish language learners in high school. The results indicated that having high-quality goals contributed to students’ better language acquisition.

Second, Latham and Locke (2007) pointed out in their study that, in the field of organization and human resource management, goal setting can have an impact on employees’ behavior and performance in the workplace. Based on this idea, 108 middle level banking managers in Indonesia were invited by Aunurrafiq et al. (2015) to investigate whether setting goals could have a positive impact on their managerial performance. They provided evidence that goal specificity, goal participation, and goal commitment are significant factors in enhancing managers’ managerial performance. In addition, Brown and Latham (2000) invited 36 unionized employees in a Canadian telecommunications company to test the effectiveness of three ways to increase employees’ performance. Their results indicated that the employees with specific and challenging goals reached higher performance levels than those who set goals along with self-instructions to do their best.

Third, goal setting has also been popularized in the field of sports. According to Weinburg and Butt (2014), “Setting goals can help athletes prioritize what is the most important to them in their sport and subsequently guide daily practices by knowing what to work on” (p. 343). Locke and Latham (1985) concur. In Locke and Latham’s (1985) study, they found that setting goals can be more effective in sports because the performance of sports is easier to measure. In another study, Burton et al. (2010) investigated the impact of incorporating goal setting and goal strategies between highly effective and less effective athletes among 570 college athletes who participated in 18 sports at a university. The results indicated that goal setting had a positive impact on their performance, and the athletes who set goals and implemented goal strategies more frequently tended to be both more effective than others and have better sports performance. Finally, a study conducted by Bueno et al. (2008) on the effectiveness of goal setting on endurance athletes’ performance indicated that goal setting is effective in increasing efficacy, which leads to better performance in endurance sports.

Model   of Goal-Setting Theory

This model in Figure 1 is adapted from Locke and Latham (2002) and consists of three parts: concepts, constructs, and a proposition. The concepts include key factors that affect peoples’ performance, with moderators and mediators that might affect the goals that are set. The constructs indicate that these concepts impact people’s performance and motivation. The proposition shows that a specific and challenging goal, combined with regular feedback, can increase motivation and productivity so that people can perform better. These model aspects are described below.

A Model of Goal-Setting Theory

Locke (1990) pointed out that there are some significant factors that can impact an individual’s performance: core goal properties (e.g., specificity, challenge), moderators (e.g. ability, feedback, goal commitment), and mediators (e.g., choice, effort). Latham (2003) pointed out in one study that individuals who have specific, challenging, but attainable goals have better performance than those who set vague goals or do not set goals. Meanwhile, individuals should possess ability and have commitment to the goal to have better performance.

For the part of moderators, Locke (1990) explains ability as whether people possess skill or knowledge to finish the task. Feedback is also needed for people to decide whether they should put forth more effort or change their strategy. Moreover, goal commitment refers to whether individuals have the determination to realize the goal. In addition to ability, feedback, and commitment, task complexity is also considered important; it indicates that people tend to have better performance when the tasks are more straightforward. In addition, situational resources, the related resources or materials provided for individuals to achieve their goal, are also essential. Finally, self-efficacy refers to whether people are confident in doing something and that it will affect their goals and performance (Locke & Latham, 1990).

For the part of mediators, choice means that people will make an effort towards the goal-relevant activities when they choose to set specific and difficult goals. Furthermore, persistence refers to how long people will stick to the goal and if individuals are willing to spend time on achieving it. If so, they may have better performance (Locke & Latham, 1990). Finally, a specific, high goal needs a strategy to attain it.

According to the discussion above, with these important factors (e.g. specificity, challenge, ability, feedback, effort) in the concepts, people tend to have better performance and are more willing to face new challenges. Performance consists of a variety of behaviors, from test-taking to running a competitive race.

Proposition

To conclude, the proposition of GST is that when the concepts are optimal for an individual, better performance can result. What is optimal for each individual is a subject for research.

Using the Model

Goal-setting theory could be used in different domains such as teaching or research. In teaching, for example, this theory could be used as an instructional procedure to improve students’ writing performance for those who have difficulty in learning writing. By setting specific goals of what will be written in each paragraph, students may perform better in their writing class (Page & Graham, 1999). In addition, Nebel, et al. (2017) mentions that GST can also be used while using educational video games such as Minecraft ; goal setting can reduce students’ cognitive load when they set specific goals. Moreover, players who use educational video games and follow a specific learning goal can be impacted affectively by goal setting. In other words, students tend to become more engaged and show greater passion in finishing the task when they have clear goals. Moreover, Idowu, et al. (2014) invited 80 senior secondary school students to investigate whether goal setting skills are effective for students’ academic performance in English, and the results indicated that the incorporation of a goal setting strategy can enhance students’ academic performance in English. In other words, teachers can encourage students to create goals that can support their academic performance.

In the research area, studies investigate the influence of GST on language learners’ motivation and self-efficacy, which can better help language learners and language experts understand how to set up different goals affecting students’ self-efficacy and motivation in language learning (Azar et al., 2013). For future study, researchers could integrate goal-setting and self-efficacy theories to explore outcomes and the reasons for them, or studies could use GST with young children to see whether the theory applies across ages.

To conclude, goal setting can play a significant role in enhancing people’s motivation and performance. People who set specific, challenging goals and commit to these goals are more likely to try their best and persist in achieving the goals, which can lead to better performance and success.

Aunurrafiq., Sari, R. N., & Basri, Y. M. (2015). The moderating effect of goal setting on performance measurement system-managerial performance relationship.  Procedia Economics and Finance, 31 , 876-884.

Azar, H. F., Reza, P., & Fatemeh, V. (2014). The role of goal-setting theory on Iranian EFL learners’ motivation and self-efficacy.  International Journal of Research Studies Language Learning, 3 (2), 69-84.

Brown, T., & Latham, G. P. (2000). The effects of goal setting and self-instruction training on the performance of unionized employees .  Relations Industrielles / Industrial Relations, 55 (1), 80-95.

Bueno, J., Weinberg, R.S., Fernandez, C., & Capdevila, L. (2008). Emotional and motivational mechanisms mediating the influence of goal setting on endurance athletes’ performance.  Psychology of Sport and Exercise, 9 (6), 786-799.

Burton, D., Yukelson, D., Weinberg, R., & Weigand, D. (1998). The goal effectiveness paradox in sport: Examining the goal practices of collegiate athletes.  The Sport Psychologist, 12 (4), 404-418.

Chen, X., & Latham, G. P. (2014). The effect of priming learning vs. performance goals on a complex task.  Organizational Behavior and Human Decision Processes. 125 (2), 88-97.

Gardner, K.A., Diesen, D.L., Hogg, D., & Huerta, S. (2016). The impact of goal setting and goal orientation on performance during a clerkship surgical skills training program.  The American Journal of Surgery, 211 (2), 321-325.

Idowu, A., Chibuzoh, I., & Louisa, M. (2014). Effects of goal-setting skills on students’ academic performance in English language in Enugu Nigeria.  Journal of New Approaches in Educational Research (NAER Journal), 3 (2), 93-99.

 Latham, G. P. (2003). Goal setting: A five-step approach to behavior change.  Organizational Dynamics, 32 (3), 309-318.

Latham, G. P., & Locke, E. A. (2007). New developments in and directions for goal-setting research.  European Psychologist, 12 (4), 290-300.

Locke, E. A. (1968). Toward a theory of task motivation and incentives.  Organizational Behavior and Human Performance,3 (2), 157-189.

Locke, E. A., & Latham, G. P. (1979). Goal setting: A motivational technique that works.  Organizational Dynamics, 8 (2), 68-80.

Locke, E. A., & Latham, G. P. (1985).  The application of goal setting to sports .  Journal of Sport Psychology, 7 (1985), 205-222.

Locke, E. A., & Latham, G. P. (1990).  A theory of goal setting and task performance.  Englewood Cliffs.

Locke, E. A., & Latham, G. P. (2002). Building a practically useful theory of goal setting and task motivation: A 35-year odyssey.  American Psychologist, 57 (9), 705-717.

Locke, E. A., & Latham, G. P. (2006). New directions in goal-setting theory . Current Directions in Psychological Science, 15 (5), 265-268.

Locke, E. A., & Latham, G. P. (2019). The development of goal setting theory: A half century retrospective.  Motivation Science, 5 (2), 93-105.

Locke, E. A., Shaw, K. N., Saari, L. M., & Latham, G. P. (1981). Goal setting and task performance: 1969–1980.  Psychological Bulletin, 90 (1), 125-152.

MINECRAFT. (2011). [Developed by Mojang]. Mojang.

Moeller, A. J., Theiler, J. M., & Wu, C. (2012). Goal setting and student achievement: A longitudinal study.  The Modern Language Journal, 96 (2), 153-169.

Nebel, S., Schneider, S., Schledjewski, J., & Rey, G. D. (2017). Goal- setting in educational video games: Comparing goal-setting theory and the goal-free effect.  Simulation & Gaming, 48 (1), 98–130.

O’Neil H. F., & Drillings, M. (Eds.). (1994).   Motivation: Theory and research . Lawrence Erlbaum Associates.

Ordóñez, L. D., Schweitzer, M. E., Galinsky, A. D., & Bazerman, M. H. (2009). Goals gone wild: The systematic side effects of overprescribing goal setting.  Academy of Management Perspectives, 23 (1), 6-16.

Page, V., & Graham, S. (1999). Effects of goal setting and strategy use on the writing performance and self-efficacy of students with writing and learning problems.  Journal of Educational Psychology, 91 (2), 230-240.

Weinberg, R., & Butt, J. (2014). Goal-setting and sport performance. In Athanasios G., Papaioannou, & Hackfort, D. (Eds.),  Sport and Exercise Psychology  (pp.343-355). Routledge.

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Goal-Setting Theory

The basic idea, theory, meet practice.

TDL is an applied research consultancy. In our work, we leverage the insights of diverse fields—from psychology and economics to machine learning and behavioral data science—to sculpt targeted solutions to nuanced problems.

Have you ever been asked: “Where do you see yourself five years from now?” This question is so commonplace that it has become somewhat of a cliché in our society. The notion that each of us ought to have some vision for the future is deeply ingrained in our collective psyche. Why is this the case?

The “where do you see yourself” question is closely linked with the idea of goal setting. A goal can be thought of as a future state so appealing that it motivates actions today. Goals are widely accepted as powerful tools to help us get what we want out of life. This belief is so powerful that we often assume everyone has, or should have, goals. Workplaces enforce goal-setting in employees’ performance reviews, coaches encourage their athletes to set goals, and guidance counsellors help students set goals for educational attainment.

Although goals are encountered everywhere, not all goals are created equal. Some people seem capable of achieving their goals with ease, while others may struggle and even fail to achieve their goals. To better understand both why goal setting is important and how it can work to improve our lives, we are going to turn our attention to Goal-Setting Theory.

Goal-setting theory states that goals are strongly associated with human performance. Goal-setting provides both a ‘target’ to work towards as well as a standard by which to evaluate performance.

The theory identifies the attributes of effective goals as well as the specific ‘mechanisms’ through which goals help enhance performance. Goals can improve performance by focusing our attention ( direction ) and regulating the amount of time ( duration ) and effort ( intensity ) spent working towards an outcome. When paired with goal-setting,  feedback  and training in  self-regulation  can further enhance performance.

Research has consistently shown that specific and difficult (but not  too  difficult) goals are more helpful than vague ‘Do your best!’ goals. An individual must be committed to achieving a goal in order for the goal to be an effective tool.

The theory explains how factors known as ‘moderators’ can interact with goal-setting to impact performance. Moderators include an individual’s skill or ability; her belief in her ability to achieve the goal ( self-efficacy ); the anticipated level of satisfaction associated with achieving the goal ( valence ); and the degree to which a goal is seen as an effective means to an end ( instrumentality ).

Goal-setting theory might bring to mind the popular  S.M.A.R.T  acronym – Specific, Measurable, Attainable, Relevant, and Time-Bound. In fact, the  S.M.A.R.T  model predates Goal-setting theory, having been introduced by Doran, Miller, and Cunninghan in a 1981 article titled “There’s a S.M.A.R.T. way to write management goals and objectives.”

Goal-setting theory was first formally introduced in 1990 by Gary Latham of the University of Toronto and Edwin Locke of the University of Maryland. In their book  A Theory of Goal Setting & Task Performance , Latham and Locke integrated decades worth of research into a single coherent theory explaining how goal-setting works to motivate human performance.

If a man knows not to which port he sails, no wind is favorable. – Seneca, Roman Stoic philosopher
  • Goal:  the object or outcome one is aiming for as well as the standard by which one evaluates one’s performance. undefinedundefined
  • Feedback:  information describing the degree to which a performance standard is being met.
  • Self-efficacy : an individual’s belief in her ability to successfully complete a task.
  • Self-regulation : the process by which an individual manages her actions to complete a task.
  • Goal attributes : the qualities of a goal that influence the goal’s ability to improve performance. - Content:  the information contained in the goal statement. undefinedundefinedundefinedundefined
  • Goal mechanisms : the characteristics of action that a goal can influence. undefinedundefinedundefinedundefinedundefined

Throughout the mid-1900s, there were various competing theories trying to explain the motivators of human activity and performance. One such theory was John B. Watson’s behaviorism, a theory developed in 1924 that asserts humans do not exercise free will, but are entirely products of their environment. Another theory presented by Frederick Herzberg and colleagues in 1959 was the ‘motivator-hygiene’ theory which explores the role that different intrinsic and extrinsic properties of a job have on job satisfaction. Yet another theory, Expectancy Theory, hypothesized that employees make decisions based on the result of a formula that calculates the expected performance outcome of a particular course of action.

When Locke began studying Industrial-Organizational (I-O) psychology at Cornell University in 1960, he was inspired by a lesson on industrial motivation to study the relationship between goal setting and performance. Locke and his supervisors were critical of existing theories of motivation and recognized a promising opportunity to present data-based (empirical) evidence of a goal-performance relationship. Indeed, Locke’s dissertation successfully demonstrated the goal-performance relationship. It wasn’t long after his research was published that Locke was hired by the University of Maryland to continue his research on goal setting.

Latham began his research several years later in 1967 as a Master’s student in I-O psychology at the Georgia Institute of Technology. During his studies, Latham was hired as a research assistant on a study looking for ways to increase the productivity of workers in a pulpwood company. Latham and his supervisor were able to demonstrate the goal-performance relationship using two different methods. Pleased with the results, the pulpwood company hired Latham as a staff psychologist so that he could continue to research ways to increase employee productivity.

It was while he was working for the pulpwood company that Latham first encountered Locke’s research. Recognizing the relevance of the findings to his own work, Latham applied Locke’s method in a field experiment of the goal-performance relationship. The experiment showed that setting a specific, high-difficulty goal resulted in better crew performance than setting a vague ‘do your best’ goal. Latham’s application of Locke’s method was very timely, because it provided evidence that the method could generate valid results outside of a laboratory environment.

By this point in time, Locke and Latham were corresponding with one another, and they met in person at a conference in 1974. They soon joined together as research partners and proceeded to publish many studies on various aspects of the goal-performance relationship. They were initially hesitant to try to formalize the goal-performance relationship as a theory, because they didn’t believe they had enough data to strongly support such a theory. It wasn’t until 1990 that they published  A Theory of Goal Setting & Task Performance , formally introducing Goal-Setting Theory based on the findings of over 400 different studies.

Edwin Locke

An American psychologist who has spent the majority of his career researching the goal-performance relationship. He is one of the two co-developers of Goal-Setting Theory.

Gary Latham

A Canadian psychologist who has spent the majority of his career researching the goal-performance relationship. He is the second of the two co-developers of Goal-Setting Theory.

Consequences

Goal-setting theory has yielded many influential empirical observations about the goal-performance relationship. Fred Lunenberg 3 provides a useful overview of some of the most important findings of goal-setting theory and their implications for performance in management settings as shown in the table below.

– for example, “ ” is a better goal than “ .” If organizations want to motivate their employees, they shouldn’t simply encourage them to ‘do their best.’ Rather, they should work with their employees to set specific goals.
– there is a spectrum of goal difficulty that runs from easy (which sets the bar too low to yield high performance) to difficult (which can, in the right conditions, yield high performance) to impossible (which sets the bar too high to yield high performance). Goals should be set somewhere in the ‘difficult but attainable’ sweet spot. Whether or not a goal is seen as ‘attainable’ largely depends on a person’s self-efficacy (i.e. their belief that they can achieve the goal). Therefore, boosting workers’ self-efficacy can help them believe in their ability to complete difficult goals, thereby increasing performance.
– if a goal is assigned to you but you don’t feel committed to completing it, then the goal likely won’t influence your performance. Rather than unilaterally assigning goals to employees, organizations can engage employees in the goal-setting process to increase employees’ commitment to the organization’s goals.
– having a goal without feedback is like marking out a route on a paper map. Receiving feedback without having a goal is like being provided with the GPS coordinates of your current location. Having a goal and receiving feedback on that goal is like setting your route in a GPS device. Goal-based performance management systems should incorporate a feedback system.
– goals are more likely to improve performance if they are instrumental to a desired outcome, such as a pay raise or promotion. A common example is a commission-based salary structure often employed by sales companies. Organizations can link employees’ performance on goals with desired outcomes to improve performance.
– similar to the requirement for specificity, deadlines reduce the level of ambiguity associated with a goal. Deadlines provide a form of feedback on the rate of progress that should be made to complete a goal. Deadlines can improve performance, but the deadline must be reasonable so as not to negatively impact the perceived attainability of a goal.
– in other words, goals geared towards ‘learning how to do something’ are more effective than goals geared towards ‘proving you can do something.’ Goals can be defined in terms of a desired improvement in performance rather than a desired level of performance.
– alignment between a team’s goal and the goals of each individual team member can increase performance. Team members can co-create shared goals for the team to improve the team’s performance.

Controversies

One of the more prominent critiques of goal-setting theory was published in 2009. 4  In their critique, the authors argue that “the beneficial effects of goal setting have been overstated and that systematic harm caused by goal setting has been largely ignored.” The sources of systematic harm identified by the authors include:

  • “tunnel vision” resulting in neglect of non-priority tasks
  • distorted risk preferences
  • increased incentives to engage in unethical behavior
  • reduced learning
  • weakened group culture
  • lower intrinsic motivation

Many studies have demonstrated that such side-effects can occur as a result of goal-setting. A real-life example is the case of the Wells Fargo account fraud scandal, which in large part resulted from a company-wide goal that incentivized employees to engage in unethical behaviour to achieve performance targets. 5

Locke and Latham argue that these problems are not an indictment of Goal-Setting Theory, but rather are a result of poorly implemented goal-setting programs. Indeed, some of Locke and Latham’s own research has explored the negative outcomes that can arise from misguided goal-setting initiatives.

Latham’s original study of the impact of goal-setting on employee performance in the timber industry remains an excellent example of goal-setting theory. 7  Management at a timber company noticed that crews were consistently failing to load trucks to full capacity.

Latham and his research partner J.J. Baldes applied Locke’s methods to test whether setting a hard, specific goal for the timber crews would increase the net weight of timber trucks. The results showed an ‘immediate’ improvement in performance among the timber crews who had been assigned hard, specific goals relative to the performance of the control group. The study helped the timber company dramatically reduce its trucking costs, and the results helped Locke and Latham’s ideas about goal-setting gain momentum in the I-O research community.

Related TDL Content

Strategies to Motivate for the Collective Good

One criticism of Goal-Setting theory was the concern that goals can incentivize engagement in unethical behaviors. Although Locke and Latham argue this consequence is just an example of poorly implemented goal setting, the question of how to motivate prosocial behavior rather than selfish behavior remains a highly pressing topic. In this episode of  The Decision Corner,  Erez Yoeli joins Brooke Struck to discuss what motivates people to do the right thing and the unique role of community in mediating motivation.

New Year’s Resolutions: Why We Make Them and How to Keep Them

Many of us are probably guilty of setting a number of goals as the New Year rolls around just to swiftly forget all about them in mid-January. But, what is so special about the New Year that makes us want to better ourselves and why does this feeling tend to fade so quickly? Read this TDL  perspective  if you want to say “this year will be different” and mean it.

  • Latham, G., Locke, E. (1991). Self-Regulation Through Goal Setting. Organizational Behavior and Human Decision Processes 50, 212-247.
  • Latham, G., Locke, E. (2019). The Development of Goal Setting Theory: A Half Century Retrospective. Motivation Science Vol. 5, No. 2, 93-105.  https://www.decisionskills.com/uploads/5/1/6/0/5160560/locke_latham_2019_the_development_of_goal_setting_theory_50_years.pdf
  • Lunenburg, F. (2011). Goal-Setting Theory of Motivation. International Journal of Management, Business, and Administration Vol. 15 No. 1.  http://nationalforum.com/Electronic%20Journal%20Volumes/Lunenburg,%20Fred%20C.%20Goal-Setting%20Theoryof%20Motivation%20IJMBA%20V15%20N1%202011.pdf
  • Ordóñez, L., Schweitzer, M., Galinsky, A., & Bazerman, M. (2009). Goals gone wild: The systematic side effects of over-prescribing goal setting. HBS Working Paper, 09-083.   https://www.researchgate.net/publication/228138437_Goals_Gone_Wild_The_Systematic_Side_Effects_of_Over-Prescribing_Goal_Setting
  • Baker, T. H. (2016). Wells Is Exhibit A of Employee Incentive Failures.  http://www.americanbanker.com/bankthink/wells-is-exhibit-a-of-employee-incentive-failures-1091227-1.html
  • Bennett, D. (2009). Ready, aim… fail. Why setting goals can backfire. The Boston Globe.
  • http://archive.boston.com/bostonglobe/ideas/articles/2009/03/15/ready_aim____fail/
  • Latham, G. P., & Baldes, J. J. (1975). The “practical significance” of Locke’s theory of goal setting. Journal of Applied Psychology, 60(1), 122–124.  https://doi.org/10.1037/h0076354

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The development of goal setting theory: A half century retrospective

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This literature summarizes research on the relationship between goal setting and task performance, conducted between 1969 and 1980. These studies identified the relationship of goal attributes to level of performance, moderators such as feedback, goal acceptance and supportiveness, and individual differences in responses to goal setting. [The SSCI and the SCI indicate that this paper has been cited in more than 395 publications.]

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The Importance, Benefits, and Value of Goal Setting

The Importance, Benefits, and Value of Goal Setting

We all know that setting goals is important, but we often don’t realize how important they are as we continue to move through life.

Goal setting does not have to be boring. There are many benefits and advantages to having a set of goals to work towards.

Setting goals helps trigger new behaviors, helps guides your focus and helps you sustain that momentum in life.

Goals also help align your focus and promote a sense of self-mastery. In the end, you can’t manage what you don’t measure and you can’t improve upon something that you don’t properly manage. Setting goals can help you do all of that and more.

In this article, we will review the importance and value of goal setting as well as the many benefits.

We will also look at how goal setting can lead to greater success and performance. Setting goals not only motivates us, but can also improve our mental health and our level of personal and professional success.

Before you continue, we thought you might like to download our three Goal Achievement Exercises for free . These detailed, science-based exercises will help you or your clients create actionable goals and master techniques to create lasting behavior change.

This Article Contains:

The importance and value of goal setting, why set goals in life, what are the benefits of goal setting, 5 proven ways goal setting is effective, how can goal setting improve performance, how goal setting motivates individuals, why is goal setting important for students, a look at the importance of goal setting in mental health, the importance of goal setting in business and organizations, 10 quotes on the value and importance of setting goals, a take-home message.

Up until 2001, goals were divided into three types or groups (Elliot & McGregor, 2001):

  • Mastery goals
  • Performance-approach goals
  • Performance-avoidance goals

A mastery goal is a goal someone sets to accomplish or master something such as “ I will score higher in this event next time .”

A performance-approach goal is a goal where someone tries to do better than his or her peers. This type of goal could be a goal to look better by losing 5 pounds or getting a better performance review.

A performance-avoidance goal is a goal where someone tries to avoid doing worse than their peers such as a goal to avoid negative feedback.

Research done by Elliot and McGregor in 2001 changed these assumptions. Until this study was published, it was assumed that mastery goals were the best and performance-approach goals were at times good, and other times bad. Performance-avoidance goals were deemed the worst, and, in fact, bad.

The implied assumption, as a result of this, was that there were no bad mastery goals or mastery-avoidance goals.

Elliot and McGregor’s study challenged those assumptions by proving that master-avoidance goals do exist and proving that each type of goal can, in fact, be useful depending on the circumstances.

Elliot and McGregor’s research utilized a 2 x 2 achievement goal framework comprised of:

  • Mastery-approach
  • Mastery-avoidance
  • Performance-approach
  • Performance-avoidance

These variables were tested in 3 studies. In experiments one and two, explanatory factor analysis was used to break down 12 goal-setting questions into 4 factors, as seen in the diagram below.

Goal Setting

Confirmatory factor analysis was used at a later date to show that mastery-avoidance and mastery-approach fit the data better than mastery alone.

The questions for these studies were created from a series of pilot studies and prior questionnaires. Once all of the questions were combined, a factor-analysis was utilized to confirm that each set of questions expressed different goal-setting components.

Results of these studies showed that those with a high motive to achieve were much more likely to use approach goals. Those with a high motive to avoid failure, on the other hand, were much more likely to use avoidance goals.

The third experiment examined the same four achievement goal variables and revealed that those more likely to use performance-approach goals were more likely to have higher exam scores, while those who used performance-avoidance goals were more likely to have lower exam scores.

According to the research, motivation in achievement settings is complex, and achievement goals are but one of several types of operative variables to be considered.

Achievement goal regulation, or the actual pursuit of the goal, implicates both the achievement goal itself as well as some other typically higher order factors such as motivationally relevant variables, according to the research done by Elliot and McGregor.

As we can clearly see, the research on goal setting is quite robust.

goal setting theory essay

Mark Murphy the founder and CEO of LeadershipIQ.com and author of the book “ Hard Goals : The Secret to Getting from Where You Are to Where You Want to Be ,” has gone through years of research in science and how the brain works and how we are wired as a human being as it pertains to goal setting.

Murphy’s book “ Hard Goals: The Secret to Getting from Where You Are to Where You Want to Be” combines the latest research in psychology and brain science on goal-setting as well as the law of attraction to help fine-tune the process.

A HARD goal is an achieved goal, according to Murphy (2010). Murphy tells us to put our present cost into the future and our future benefit into the present.

What this really means is don’t put off until tomorrow what you could do today. We tend to value things in the present moment much more than we value things in the future.

Setting goals is a process that changes over time. The goals you set in your twenties will most likely be very different from the goals you set in your forties.

goal setting theory essay

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Edward Locke and Gary Latham (1990) are leaders in goal-setting theory. According to their research, goals not only affect behavior as well as job performance, but they also help mobilize energy which leads to a higher effort overall. Higher effort leads to an increase in persistent effort.

Goals help motivate us to develop strategies that will enable us to perform at the required goal level.

Accomplishing the goal can either lead to satisfaction and further motivation or frustration and lower motivation if the goal is not accomplished.

Goal setting can be a very powerful technique, under the right conditions according to the research (Locke & Latham, 1991).

According to Lunenburg (2011), the motivational impact of goals may, in fact, be affected by moderators such as self-efficacy and ability as well.

goal setting

In the 1968 article “ Toward a Theory of Task Motivation ” Locke showed us that clear goals and appropriate feedback served as a good motivator for employees (Locke, 1968).

Locke’s research also revealed that working toward a goal is a major source of motivation, which, in turn, improves performance.

Locke reviewed over a decade of research of laboratory and field studies on the effects of goal setting and performance. Locke found that over 90% of the time, goals that were specific and challenging, but not overly challenging, led to higher performance when compared to easy goals or goals that were too generic such as a goal to do your best.

Dr. Gary Latham also studied the effects of goal setting in the workplace. Latham’s results supported Locke’s findings and showed there is indeed a link that is inseparable between goal setting and workplace performance.

Locke and Latham published work together in 1990 with their work “ A Theory of Goal Setting & Task Performance ” stressing the importance of setting goals that were both specific and difficult.

Locke and Latham also stated that there are five goal-setting principles that can help improve your chances of success.

  • Task Complexity

Clarity is important when it comes to goals. Setting goals that are clear and specific eliminate the confusion that occurs when a goal is set in a more generic manner.

Challenging goals stretch your mind and cause you to think bigger. This helps you accomplish more. Each success you achieve helps you build a winning mindset.

Commitment is also important. If you don’t commit to your goal with everything you have it is less likely you will achieve it.

Feedback helps you know what you are doing right and how you are doing. This allows you to adjust your expectations and your plan of action going forward.

Task Complexity is the final factor. It’s important to set goals that are aligned with the goal’s complexity.

Why the secret to success is setting the right goals – John Doerr

Goal setting and task performance were studied by Locke and Latham (1991). Goal setting theory is based upon the simplest of introspective observations, specifically, that conscious human behavior is purposeful.

This behavior is regulated by one’s goals. The directedness of those goals characterizes the actions of all living organisms including things like plants.

Goal-setting theory, according to the research, states that the simplest and most direct motivational explanation on why some people perform better than others is because they have different performance goals.

Two attributes have been studied in relation to performance:

In regard to content, the two aspects that have been focused on include specificity and difficulty. Goal content can range from vague to very specific as well as difficult or not as difficult.

Difficulty depends upon the relationship someone has to the task. The same task or goal can be easy for one person, and more challenging for the next, so it’s all relative.

On average though the higher the absolute level is of a goal, the more difficult it is to achieve. According to research, there have been more than 400 studies that have examined the relationship of goal attributes to task performance.

According to Locke and Latham (1991), it has been consistently found that performance is a linear function of a goal’s difficulty.

Given an adequate level of ability and commitment, the harder a goal, the higher the performance.

What the researchers discovered was that people normally adjust their level of effort to the difficulty of the goal. As a result, they try harder for difficult goals when compared to easier goals.

The principle of goal-directed action is not restricted to conscious action, according to the research.

Goal-directed action is defined by three attributes, according to Lock & Latham.

  • Self-generation
  • Value-significance
  • Goal-causation

Self-generation refers to the source of energy integral to the organism. Value-significance refers to the idea that the actions not only make it possible but necessary to the organism’s survival. Goal-causation means the resulting action is caused by a goal.

While we can see that all living organisms experience some kind of goal-related action, humans are the only organisms that possess a higher form of consciousness, at least according to what we know at this point in time.

When humans take purposeful action, they set goals in order to achieve them.

goal setting theory essay

Locke and Latham have also shown us that there is an important relationship between goals and performance.

Locke and Latham’s research supports the idea that the most effective performance seems to be the result of goals being both specific and challenging. When goals are used to evaluate performance and linked to feedback on results, they create a sense of commitment and acceptance.

The researchers also found that the motivational impact of goals may be affected by ability and self-efficacy, or one’s belief that they can achieve something.

It was also found that deadlines helped improve the effectiveness of a goal and a learning goal orientation leads to higher performance when compared to a performance goal orientation.

Research done by Moeller, Theiler, and Wu (2012) examined the relationship between goal setting and student achievement at the classroom level.

This research examined a 5-year quasi-experimental study, which looked at goal setting and student achievement in the high school Spanish language classroom.

A tool known as LinguaFolio was used, and introduced into 23 high schools with a total of 1,273 students.

The study portfolio focused on student goal setting , self-assessment and a collection of evidence of language achievement.

Researchers used a hierarchical linear model, and then analyzed the relationship between goal setting and student achievement. This research was done at both the individual student and teacher levels.

A correlational analysis of the goal-setting process as well as language proficiency scores revealed a statistically significant relationship between the process of setting goals and language achievement (p < .01).

The research also looked at the importance of autonomy or one’s ability to take responsibility for their learning. Autonomy is a long-term aim of education, according to the study as well as a key factor in learning a language successfully.

There has been a paradigm shift in language education from teacher to student-centered learning, which makes the idea of autonomy even more important.

Goal setting in language learning is commonly regarded as one of the strategies that encourage a student’s sense of autonomy (Moeller, Theiler & Wu, 2012)

The results of the study revealed that there was a consistent increase over time in the main goal, plan of action and reflection scores of high school Spanish learners.

This trend held true for all levels except for the progression from third to fourth year Spanish for action plan writing and goal setting. The greatest improvement in goal setting occurred between the second and third levels of Spanish.

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In one study , that looked at goal setting and wellbeing, people participated in three short one-hour sessions where they set goals.

The researchers compared those who set goals to a control group, that didn’t complete the goal-setting exercise . The results showed a causal relationship between goal setting and subjective wellbeing.

Weinberger, Mateo, and Sirey (2009) also looked at perceived barriers to mental health care and goal setting amongst depressed, community-dwelling older adults.

Forty-seven participants completed the study, which examined various barriers to mental health and goal setting. These barriers include:

  • Psychological barriers such as social attitudes, beliefs about depression and stigmas.
  • Logistical barriers such as transportation and availability of services.
  • Illness-related barriers that are either modifiable or not such as depression severity, comorbid anxiety, cognitive status, etc.

For individuals who perceive a large number of barriers to be overcome, a mental health referral can seem burdensome as opposed to helpful.

Defining a personal goal for treatment may be something that is helpful and even something that can increase the relevance of seeking help and improving access to care according to the study.

Goal setting has been shown to help improve the outcome in treatment, amongst studies done in adults with depression. (Weinberger, Mateo, & Sirey, 2009)

The process of goal setting has even become a major focus in several of the current psychotherapies used to treat depression. Some of the therapies that have used goal setting include:

  • Interpersonal Psychotherapy (IPT)
  • Cognitive and Cognitive Behavioral Therapy (CT, CBT)
  • Problem-Solving Therapy (PST)

Participants who set goals, according to the study, were more likely to accept a mental health referral. Goal setting seems to be a necessary and good first step when it comes to helping a depressed older adult take control of their wellbeing.

Workplace coaching for teams

Most of us have been taught from a young age that setting goals can help us accomplish more and get better organized.

Goals help motivate us and help us organize our thoughts. Throughout evolutionary psychology, however, a conscious activity like goal setting has often been downplayed.

Psychoanalysis put the focus on the unconscious part of the mind, while cognitive behaviorists argue that external factors are of greater importance.

In 1968, Edward A. Locke formally developed something he called goal-setting theory, as an alternative to all of this.

Goal-setting theory helps us understand that setting goals are a conscious process and a very effective and efficient means when it comes to increasing productivity and motivation, especially in the workplace.

According to Gary P. Latham, the former President of the Canadian Psychological Association, the underlying premise of goal-setting theory is that our conscious goals affect what we achieve. Our goals are the object or the aim of our action.

This viewpoint is not aligned with the traditional cognitive behaviorism, which looks at human behavior as something that is conducted by external stimuli.

This view tells us that just like a mechanic works on a car, other people often work on our brains, without us even realizing it, and this, in turn, determines how we behave.

Goal setting theory goes beyond this assumption, telling us that our internal cognitive functions are equally important, if not more, when determining our behavior.

In order for our conscious cognition to be effective, we must direct and orient our behavior toward the world. That is the real purpose of a goal.

According to Locke and Latham, there is an important relationship between goals and performance.

Research supports the prediction that the most effective performance often results when goals are both specific and challenging in nature.

A learning goal orientation often leads to higher performance when compared to a performance goal orientation, according to the research.

Deadlines also improve the effectiveness of a goal. Goals have a pervasive influence on both employee behaviors and performance in organizations and management practice according to Locke and Latham (2002).

According to the research, nearly every modern organization has some type of psychological goal setting program in its operation.

Programs like management by objectives, (MBO), high-performance work practices (HPWP) and management information systems (MIS) all use benchmarking to stretch targets and plan strategically, all of which involve goal setting to some extent.

Fred C. Lunenburg, a professor at Sam Houston State University, summarized these points in the International Journal of Management, Business, and Administration journal article “Goal-Setting Theory of Motivation” (Lunenburg, 2011).

Specific: Specificity tells us that in order for a goal to be successful, it must also be specific. Goals such as I will do better next time are much too vague and general to motivate us.

Something more specific would be to state: I will spend at least 2 hours a day this week in order to finish the report by the deadline . This goal motivates us into action and holds us accountable.

Difficult but still attainable : Goals must, of course, be attainable, but they shouldn’t be too easy. Goals that are too simple may even cause us to give up. Goals should be challenging enough to motivate us without causing us undue stress.

Process of Acceptance : If we are continually given goals by other people, and we don’t truly accept them, we will most likely continue to fail. Accepting a goal and owning a goal is the key to success.

One way to do this on an organizational level is to bring team members together to discuss and set goals.

Feedback and evaluation : When a goal is accomplished, it makes us feel good. It gives us a sense of satisfaction. If we don’t get any feedback, this sense of pleasure will quickly go away and the accomplishment may even be meaningless.

In the workplace, continuous feedback helps give us a sense that our work and contributions matter. This goes beyond measuring a single goal.

When goals are used for performance evaluation, they are often much more effective.

Learning beyond our performance : While goals can be used as a means by which to give us feedback and evaluate our performance, the real beauty of goal setting is the fact that it helps us learn something new.

When we learn something new, we develop new skills and this helps us move up in the workplace.

Learning-oriented goals can also be very helpful when it comes to helping us discover life-meaning which can help increase productivity.

Performance-oriented goals, on the other hand, force an employee to prove what he or she can or cannot do, which is often counterproductive.

These types of goals are also less likely to produce a sense of meaning and pleasure. If we lack that sense of satisfaction, when it comes to setting and achieving a goal, we are less likely to learn and grow and explore.

Group goals : Setting group goals is also vitally important for companies. Just as individuals have goals, so too must groups and teams, and even committees. Group goals help bring people together and allow them to develop and work on the same goals.

This helps create a sense of community, as well as a deeper sense of meaning, and a greater feeling of belonging and satisfaction.

goal setting theory essay

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A goal properly set is halfway reached.
Everybody has their own Mount Everest they were put on this earth to climb.
You cannot change your destination overnight, but you can change your direction overnight.
It’s better to be at the bottom of the ladder you want to climb than at the top of the one you don’t.

Stephen Kellogg

If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much.
All who have accomplished great things have had a great aim, have fixed their gaze on a goal which was high, one which sometimes seemed impossible.

Orison Swett Marden

The greater danger for most of us isn’t that our aim is too high and miss it, but that it is too low and we reach it.

Michelangelo

Give me a stock clerk with a goal and I’ll give you a man who will make history. Give me a man with no goals and I’ll give you a stock clerk.

J.C. Penney

Intention without action is an insult to those who expect the best from you.

Andy Andrews

This one step – choosing a goal and sticking to it – changes everything.

Setting goals can help us move forward in life. Goals give us a roadmap to follow. Goals are a great way to hold ourselves accountable, even if we fail. Setting goals and working to achieving them helps us define what we truly want in life.

Setting goals also helps us prioritize things. If we choose to simply wander through life, without a goal or a plan, that’s certainly our choice. However, setting goals can help us live the life we truly want to live.

Having said that, we don’t have to live every single moment of our lives planned out because we all need those days when we have nothing to accomplish.

However, those who have clearly defined goals might just enjoy their downtime even more than those who don’t set goals.

For more insightful reading, check out our selection of goal-setting books .

We hope you enjoyed reading this article. Don’t forget to download our three Goal Achievement Exercises for free .

  • Elliot, A. J., & McGregor, H. A. (2001). A 2 x 2 achievement goal framework. Journal of Personality and Social Psychology, 80 (3), 501-519.
  • Locke, E. A. (1968). Toward a theory of task motivation and incentives.  Organizational Behavior and Human Performance ,  3 (2), 157-189.
  • Locke, E. A., & Latham, G. P. (1991). A theory of goal setting & task performance. The Academy of Management Review, 16 (2), 212-247.
  • Locke, E. A., & Latham, G. P. (2002). Building a practically useful theory of goal setting and task motivation. American Psychologist, 57 (9), 705-717.
  • Lunenburg, F. C. (2011). Goal-setting theory of motivation. International Journal of Management, Business, and Administration, 15 (1), 1-6.
  • Moeller, A. J., Theiler, J. M., & Wu, C. (2012). Goal setting and student achievement: A longitudinal study. The Modern Language Journal, 96 (2), 153-169.
  • Murphy, M. (2010). HARD goals: The secret to getting from where you are to where you want to be. New York, NY: McGraw Hill.
  • Weinberger, M. I., Mateo, C., & Sirey, J. A. (2009). Perceived barriers to mental health care and goal setting among depressed, community-dwelling older adults. Patient Preference and Adherence, 3 , 145-149.

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Goal Setting Theory for Freshers

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Unlocking Motivation: The Power of Goal-Setting Theory essay

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Goal Setting for Success & Developing SMART Habits

One of the most common questions I am asked regularly is  “What is the importance of goal setting?”  or  “Is it really necessary to set goals?”

I can personally attest to its importance in my own professional life, and I simply cannot overstate the fact that personal  goal setting  always has been and remains one of the first steps you will take in your journey toward finding your true calling and unparalleled success.

To quote another expert on the subject, philanthropist, and author Tony Robbins,  “Setting goals is the first step in turning the invisible into the visible.”

I think this explains the importance of the goal setting process extremely well.

To dive deeper into the topic, I’d like to explain what goal setting is, give you some background on goal setting theory, and further explain the reason why I believe personal goal setting is of paramount importance when attempting to  achieve success.

I’ll also share with you this short essay on goal setting and how to set yourself up for success, increase the likelihood of achieving life goals and career goals, and have your desired outcome.

What Is Goal Setting?

Goals are your first step and the ultimate answer to achieving great things. Goals fuel motivation and define your roadmap to realizing your dreams.

Research in clinical and real-world settings has shown that goals can help you accelerate your success and personal growth. Setting goals helps us assess where we are currently in our personal and professional lives while allowing us to create the future we dream of.

It’s the process of living with intention and letting life happen FOR us rather than TO us.

What Is Goal Setting Theory?

Goal setting theory was devised by the researcher Edwin Locke. Locke published his groundbreaking study in 1968, titled Toward a Theory of Task Motivation and Incentives (1968). Locke continued his research to develop more concrete advice on how to set goals and achieve more with goal-setting theory.

The primary insight provided by goal-setting theory is that having a conscious, purposeful goal increases the likelihood that the things you desire will happen for you. The theory demonstrates the importance of knowing what you want and creating plans to make progress and help you get there.

According to another researcher, T.A. Ryan, in the paper Intentional Behavior (1970), motivation separates those who succeed from those who do not, assuming similar capabilities. As setting personal goals is a proven way to nurture motivation, they are a large part of what makes some people more successful than others.

So what are the proven strategies for setting performance goals that will help you get what you want? Let’s talk about the core principles of goal-setting theory. Understanding the goal achievement process, including the importance of planning and organizational skills, is crucial for applying goal-setting theory effectively.

What Are the 5 Principles of Goal Setting Theory?

Locke and Latham have identified five goal-setting principles that can help you succeed.

Here are each of the five principles of goal-setting theory and how you might apply them to your goals for your professional and academic goals and personal life:

Goals that are clear and have specific objectives are more likely to be  completed successfully . For example, rather than defining a goal in general terms like “increase sales this month,” choose a more specific goal like “close 10% more sales in September.”

Clear goals should include a timeframe rather than being open-ended, like simply saying “sell more,” and define each smart goal with a time frame and an achievable target date where you can check in and analyze your progress.

2. CHALLENGE

More challenging goals will be more motivating than goals that are easy to achieve. Your goal must be challenging enough to require initiative.

Hitting manageable goals will give you a satisfying sense of accomplishment, encouraging you to continue on your path to success.

That said, be sure your goals are achievable so as not to discourage you when unreachable goals are not met.

3. COMMITMENT

Commitment means you genuinely wish to do what it takes to complete a goal. You must feel ownership and be sincere about taking on the short-term goals and  long-term goals  you are working towards.

Without self-regulation, a commitment to the process, and the growth that will come from it, you will be far less motivated to work towards them.

4. FEEDBACK

Create methods for receiving regular feedback on your progress. You can create a feedback process or invite others with insight to share their feedback regularly.

Seeking healthy feedback gives you opportunities to analyze your goal progress and adjust goals that are not working to set you up for more success.

5. TASK COMPLEXITY

When goals are particularly complex, be sure you have allowed yourself the time to learn and properly break up the challenge into manageable chunks.

The complexity of a task may not be evident from the beginning, but once understood, it should be broken down into a series of identified tasks.

As an example, if your goal is to update your website, you will likely need to break it down into stages for content, design, programming, testing, and so on.

Let’s move on to a concrete example of goal-setting theory to help you better understand how to apply it to your life.

What’s An Example Of Goal Setting Theory?

So, how can you apply the five principles of goal-setting theory to your life? Here’s a relatable example to help clarify each component.

Let’s say your long-term goal is to buy your first home.

To add  clarity  to your goal, you might identify how large a house you wish to buy and the neighborhood you want to purchase it in. This will help you establish a budget that will tell you how much you need for a down payment.

To  challenge  yourself, you may decide to save enough money to pay a 20% down payment within six months.

You can  commit  to the process by hiring a real estate agent, finding a lender, and sharing your goal with others.

After you’ve taken steps toward your goal, you can check in with yourself for  feedback  each week to see if you are saving enough (or possibly even more than you had planned) and reevaluate your goals based on how much you have saved.

When you’ve saved enough money, you can manage the  complexity  of the buying by breaking down the process into stages: find the home, get it appraised, get loan approval, close, move in, buy furniture, etc. Breaking the process into smaller steps will help prevent the buying process from overwhelming you.

6 Reasons Goal Setting Is Important

The outcomes of goal setting are greater success and satisfaction in every aspect of your life. However, the goal-setting process itself brings many benefits that make goal-setting important.

Here are six reasons to set goals and consistently strive for goal attainment. Setting goals allows for monitoring consistent progress towards achieving them, ensuring that you align your environment with your ambitions for long-term success.

1. Goals Give You Focus

Without personal goals or professional goals, your efforts can become disjointed and unfocused, causing you to lose sight of what you truly want to achieve out of life.

For example, a goal takes the flight of a hummingbird, which is chaotic and erratic, and focuses it much like a hawk swooping down for its prey.

It allows you to zero in on each day’s tasks with laser precision, weeding out wasted effort and idle movement.

2. Goals Let You Measure Progress

Being able to keep track of your progress toward achieving a goal is only possible if you set one in the first place.

Keeping track of how you are making progress on measurable goals is extremely rewarding and will help you maintain focus, and keep your head held high and your energy up. It will also apply principles of preventive psychology by keeping you from getting discouraged and avoiding negative outcomes.

Sometimes, when working towards success, it’s easy to become disheartened because you don’t feel you have “arrived” yet.

However, when you measure your current job performance while working towards a specific goal, you will be able to see that though you might not be where you want to be yet, you have made movements in the right direction and are a lot better off than when you started.

3. Goals Help You Stay Motivated

It’s easy to put off work until tomorrow when there is no goal on the line.

For example, let’s consider the life of an athlete. If they have to get in shape for a competition, you better believe they are going to be working out every day, whether they feel good or not, whether they are sore or not, whether they are tired or not, whether they want to or not, because they have a goal.

They have a clear understanding of the destination. They are striving for higher performance.

Their desire to achieve their goal keeps them in the gym, on the field, or the track when they would much rather skip.

In much the same way, having a goal will keep you intrinsically motivated for better academic performance!

4. Goals Help You Beat Procrastination

Procrastination is something we all battle from time to time, myself included. However, when you set goals in life, specific goals for what you want to achieve, it helps you understand that procrastination is dangerous.

It is wasted time. It is another day you aren’t moving closer to that goal.

Consider this inspirational quote from Pablo Picasso the next time you are thinking of putting off that next step toward your goal and rethink your stance:

“Only put off until tomorrow what you are willing to die having left undone.”

5. Goals Help You Achieve More

When you set a goal and reach that goal, it gives you the taste of victory. You will want to taste that again. The goal setting process  is a positive habit you can build.

What does that mean? You push yourself toward the next rung of the ladder, challenge yourself to improve your current performance, and you achieve even more.

Working towards meeting and surprising goals helps you achieve way more than you ever thought possible.

6. Goals Help You Determine What You Want In Life

The act of setting goals forces you to contemplate what you truly want out of life.

What is the level of success you want to achieve? What is the income level you want to have? What does your life of ease look like? What about your dream home? What do you need income-wise to achieve your dreams?

Once you set these outcome goals for ideal future, you then break your desires down into attainable goals.

These goals keep you motivated, helping you avoid procrastination and keeping you laser-focused on achieving your dreams. It is, therefore, the act of setting, achieving, and surpassing goals that make living your best life possible.

How To Set Achievable Goals

Consistently meeting goals can help sustain motivation and keep you moving in the direction of your dreams. Additionally, recent research suggests that failing to meet goals can lead to confidence setbacks. That’s one reason it’s crucial to set achievable goals.

What are the best ways to define goal achievement that will keep you motivated? Here are a few of the qualities of achievable goals.

1. Align Your Goals With Your Values

When you set goals, be sure that they are in line with your values. Goals that align with your values will ensure that you feel comfortable with what and how you are working so hard for.

Before setting specific goals, take an inventory of your core values. You may already know which values are important to you, but having clarity about what matters most will help you keep them central to the goals you’ll need to create the life you want. Take the time to spell them out, prioritize them, and reflect on what they mean to you.

We live our values, and our values drive our actions. Goals that lie outside our values are unlikely to be achieved.

For example, if your goal is to lose weight, you may struggle to do so if you don’t value healthy lifestyle choices. You may value health, but it may fall below your desire for comfort and leisure, meaning it won’t be a priority, and losing weight may be harder to achieve.

You may not have recognized when setting your weight loss journey that your values were not in line with your goals. Taking stock of your goals and setting (or re-setting) your priorities will help make you more successful in defining and reaching your goals.

“The real value of setting and achieving goals lies not in the rewards you receive but in the person you become as a result of reaching your goals.” – Robin Sharma

2. Keep It Simple

Ongoing and incremental changes are better than changing too much at once. Focus your organizational behavior and efforts on just one or two primary goals at once.

When you have too many goals in mind at one time, you may run into a problem psychologists call “goal competition.” As the name implies, goal competition happens when too many goals compete for your attention, which zaps your time and attention.

As I mentioned, start by identifying one or two of your most important goals. Then break down these more  complex  goals into smaller increments to help make them more manageable.

3. Create SMART Goals

What are SMART Goals? SMART is an acronym for Specific, Measurable, Achievable, Relevant, and Time-bound. The concept was developed by Edwin Locke and Gary Latham in their book, A Theory of Goal Setting & Task Performance, published in 1990.

SMART Goals are the five most important characteristics of goal setting. Those five characteristics are:

  • Specific:  Identify what will be accomplished and what exact actions will be taken.
  • Measurable:  Choose the data or metric that will allow you to know you are making progress.
  • Achievable:  Ensure you have the resources and skills to be successful and that you are creating realistic goals.
  • Relevant:  Make sure the task fits your broader goals and is related to your long-term goal, values, and life purpose.
  • Time-bound:  Establish a specific timeline for completing your goal and break down your goal into short-term goals with their own timelines.

SMART goals are challenging goals but they are also realistic goals so you can actually attain them. They are within reach, but you need to stretch and discipline yourself to achieve them.

People who make specific and challenging goals that have a target completion date are much more likely to achieve them.

6 Extra Tips For Setting Yourself Up For Success In Goal Setting

To set yourself up for success once you’ve established your SMART Goals, consider these bonus tips that will help you to stay engaged and excited about your future success.

Align Your Environment With Your Goals

While we like to believe we can simply will ourselves into good behavior, we may often make quick decisions based on our surroundings. Set yourself up for success by creating a physical environment aligned with your goals.

Remove distractions, prepare and organize, create a vision board, and surround yourself with positive people and affirming media.

Removing distractions  might mean putting your phone in another room to avoid late-night social media scrolling that robs you of sufficient sleep. It could mean removing junk food from your cabinets if you’re trying to eat healthier.

Taking away potential obstacles from your environment will align your habits with better strategies to attain your goals.

Organization and preparation  can make your life much easier while helping you meet your goals. Nutrition researcher Anne Thorndike tested The concept of “choice architecture” in a study designed to promote the sale of fruits and vegetables by improving their visibility in corner stores.

The study determined that the higher visibility placement of fruits and vegetables improved sales. Convenience and visibility can help people make better choices.

You might prepare your gym clothes the night before to speed up the morning routine and leave time for a good workout. It could mean getting some noise-canceling headphones to help keep you focused in a noisy office. Or keep the floss next to your toothbrush, so you remember to floss your teeth.

Creating a   vision board  helps you visualize what you wish to accomplish and keep those goals in mind. In her book,  The Source: The Secrets of the Universe, The Science of the Brain , neuroscientist Tara Swart says that vision boards (or action boards) prime the brain to recognize an opportunity.

Additionally, our brains assign a higher value to images than the written word, meaning a vision board can add to the impact of a written “to-do list.” The more we see the images on our vision board, the more important they become in our minds.

Engage with positive people and media  to help keep you motivated. Scroll past the doom and stop for positive images, music, books, and inspirational stories that will keep you focused on the good you wish to achieve.

Analyze Your Goals Every Day

Take stock of your progress by analyzing your progress each day. Analyzing your goals can include measuring specific activities, progress toward your goal, and outcomes.

Did you complete the activities you had intended? Were your goals realistic and achievable? Did your goals today bring you closer to your long-term ambitions?

Tracking daily progress and making appropriate adjustments will help keep you focused and reinforce the good goal-setting habits you’re building.

If you have yet to achieve all you set out to do during your day, consider how you might offer more attention to your goals tomorrow.

You have to set goals that are almost out of reach. If you set a goal that is attainable without much work or thought, you are stuck with something below your true talent and potential. – Steve Garvey

Add Your Goals To Your Daily Planner

You are more likely to reach your daily goals if you plan your day in advance. Whenever possible, set a specific time, duration, and place where you will accomplish your goal.

You may use an online daily planner that can alert you of upcoming tasks, but if you like to keep things analogous, get a planner that gives you space to plan your meetings and tasks each day.

Set A Maximum Limit On Your Goals

More is not always better. Set some maximum limits to your goals each day. For example, you may want to make at least 15 sales calls each day, but you should also set an upper limit of outbound calls you’ll make to avoid burnout and maintain balance.

Develop The Skills You Need To Achieve Goals

Achieving your goals requires skills that may take time to develop. To be successful, you’ll need to manage your time well, display self-discipline, be flexible, and adapt to new challenges.

Say “no” when necessary, and persevere when you face new challenges. Take the time to develop soft skills like time management, work ethic, problem-solving, and flexibility as you lean into your goals.

Reward Your Successes

Achieving a goal is something to celebrate. Don’t be shy about rewarding yourself when you successfully reach a goal. Alternatively, there is no benefit to punishing yourself when you are unsuccessful. Stay kind to yourself and focus on the positive progress you are making over the long term.

The people who are crazy enough to think they can change the world are the ones who do. – Steve Jobs

Proven Reasons Why Goal Setting is Key in Life

Goal setting has been studied extensively in the scientific community. It has been linked to higher  employee motivation , greater academic and organizational performance, higher achievement of team goals, improved positive and negative emotions both, and many other tangible benefits. It’s crucial to set goals that are not overly reliant on external factors beyond one’s control, as goals should be within one’s ability to achieve without depending on variables outside of their influence.

Here is a small sampling of relevant research to help provide insight into the benefits and outcomes of goal setting.

Goal Setting In Sales

Car manufacturer, Toyota, tested the use of “impossible goals” to see if setting seemingly unreachable goals would encourage their teams to think more creatively and “break free from established routines.” The impossible goals tradition began early in company history, in 1937, with founder Kiichiro Toyoda.

Toyota’s senior managing director, Zenji Yasuda, explained the advantages of setting vague, unattainable goals saying, “If he makes [the goal] more concrete, employees won’t be able to exercise their full potential. The vague nature of this goal confers the freedom to researchers to open new avenues of exploration….”

While Toyota sets impossible goals to encourage big-picture thinking, the company also breaks down its larger goals into challenging but manageable tasks. Toyota also measures managers’ success based on how they achieve goals rather than on the results, valuing persistence and resilience above other qualities.

“A goal is not always meant to be reached; it often serves simply as something to aim at.” –Bruce Lee

The Significance Of Setting Personal Goals

Researchers Cott and Finch (1991) studied goal-setting in improving and measuring effectiveness in physical therapy practice. Their work suggests that the patient’s participation in goal-setting was critical to showing measurable improvement. The key takeaway from this research is the importance of individuals participating in setting their personal goals rather than having others define goals for them.

Goal Setting In Neurological Rehabilitation

As in physical therapy, goal setting is a core component of neurological rehabilitation therapy. Researchers Holliday, Ballinger, & Playford (2007) compared two goal-setting methods with in-patients with neurological impairments. Their findings identified four ways that their patients made sense of goal setting. Their study suggests that healthcare professionals must help patients understand what is expected of them for goal setting to be meaningful in their recovery.

The Importance Of Setting Attainable Employee Goals

Jessica Höpfner and Nina Keith highlight the potential negative consequences of not reaching goals. The key takeaway from their study is that “the failure of a high and specific goal can damage self-related factors like effect, self-esteem, and motivation and can also have subsequent behavioral consequences.” Höpfner and Keith suggest that employers mitigate the adverse effects by creating “experiences of success” related to employee goals. In other words, ensuring goals are reasonable and attainable can help you to avoid demotivating your teams.

The Importance Of Writing Down Goals

Psychologist Gail Mathews studied the importance of writing down goals in 2015, finding that individuals were 33% more successful in reaching their goals than those who did not write them down. The study also found that more than 70% of participants successfully met their goals when they sent weekly updates of written goals to friends. This study supports the importance of accountability and the benefits of writing down your goals.

In his book,  The 10×10 Rule: The Only Difference Between Success and Failure , well-known entrepreneur Grant Cardone suggests writing down your goals twice a day. Once when you wake up, and once before you go to sleep. He believes the practice helps keep your goals top of mind. “If they’re important to you, and if they are valuable to you, wake up in the morning and re-look at them. Remember, out of sight, out of mind. Let’s take a look at them.”

Neuroscience also supports the case for writing down goals. Researcher Mark Murphy’s study revealed that “people who very vividly describe or picture their goals are anywhere from 1.2 to 1.4 times more likely to successfully accomplish their goals.”

Goal Setting Rewires Your Brain to Make It More Effective

Research in neuroplasticity suggests that goal-setting can change your brain’s structure to make it more effective at achieving a specific goal. The groundbreaking research began when goal setting was used in multiple sclerosis treatments.

Researchers discovered that MS patients with defined ambitious health goals had fewer, less severe symptoms than a control group. In short, goal setting was proven to help heal the brains of MS patients.

Set Yourself Up For Success In Your Goal-Setting Journey

You are already one step closer to achieving your long-term goals just by reading articles like this. The proven goal-setting strategies we have outlined above offer you a blueprint for successfully reaching your goals.

To help you get started right now, download my  14-Step Goal Setting Guide . Begin your personal goal-setting journey so that you can start creating the life you’ve been dreaming of.

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Effective Application of Goal-Setting Theory

📄 Words: 2178
📝 Subject:
📑 Pages: 9
✍️ Type: Essay

Introduction

Goal setting is a generally accepted system that is used by managers to motivate their staff within an organization. The practice is mostly done through synchronization or aligning people’s objectives with those of the organization. As emphasized in the management by objectives, goal setting assists the managers to effectively instill the corporate strategies and goals in the employees. The strategy, therefore, enables the employees to fully understand the organization’s goals and objectives and purpose to achieve them.

The idea is also aimed at ensuring that the employees are fully aware of what to do and also how their work benefits the overall growth and development of the organization. Moreover, the exercise enables the employees to clearly identify the tasks which must be accomplished and thus discriminate them from the ones that waste’s their valuable time. The overall benefit of the goal-setting practice is therefore to raise the employee’s productivity and potentials. This paper seeks to critically analyze the effective application of the goal-setting theory.

The evolution of the goal-setting theory

This theory as well as the motivation theory resulted from the work of Dr. Edwin Locke in the late 1960s, who was on the view that employees would be motivated if they have clear set goals and appropriate feedback; such guideline could not only re-energize their operations but it would also give them a sense of direction which would, in turn, improve their overall performance (Latham, 2007, p. 60).

In his research, Locke suggested that there is a close connection between people’s performances and goal setting. In addition, the employees should establish specific goals since that will enable them to have a clear focus on what to do and what not to do given that such specification always leads to improved performance. Later on, Dr. Gary Latham also did research on the impacts caused by goal setting at the workplace and did tend to emphasize or confirm the ideas of Locke. There is a strong motivational concept that is brought about by the goal-setting practice within any given organization. This is mainly because the organization should also chip in and encourage goal setting amongst its employees (Landy & Conte, 2006, p. 339).

The principles of goal setting

Managers should emphasize the clarity of the set goals. Clear and measurable goals assist people to have a sense of direction. The clarity also enables individuals to define the time frame within which to complete the set tasks. The employees also use objective knowledge facts to activate their actions towards meeting them. Since specific results will be expected from the task, the staff will use that’s as their source of motivation.

Conversely, when the goals are vague, the motivational value within them is lost or reduced. The vagueness, therefore, limits the motivational aspect of goals to the employees. A manager should therefore seek to ensure that staffs have clear and more specific goals since by so doing performance will be improved. Managers should also seek to subdivide their employees into smaller groups with more specific goals and objectives. This will not only help them to reduce job turnover but will also enable them to effectively meet the demands of the employees within the shortest time possible.

Managers should also ensure that the set goals posses challenge to the staff. The level of challenge should however commensurate with the potential and resource availability within an organization. It is true that people will tend to become motivated if they are able to significantly accomplish some of the set goals (Rauch, 2007, p. 2). The organization should also design proper rewarding mechanisms in order to encourage the employees to keep up with the good work. It is natural for people to get motivated whenever their determination and hard work is positively received in the organization.

The organization should therefore design an incentive strategy where the best performers are either rewarded using monetary or non-monetary incentives. Such incentive will boost the enthusiasm of the employees and assist them to improve their performance even in more difficult tasks. The managers should therefore try to strike a balance between simple and unrealistic goals. The balance should be arrived at by establishing challenging but realistic goals.

This should be done because; unrealistic goals may not be impressive to the general employees while simple goals may be viewed to lack importance to the organization. The unrealistic goals also de-motivate the employees since they will feel their efforts are not appreciated by the organization. Simple goals on the other hand deny the employees a chance to fully exploit their potentials in their duties; this is more feasible when managers assist in setting realistic goals.

The individuals and groups ought to understand and agree upon the established goals. Commitment is therefore an important principle as it encourages effectiveness. Managers should therefore make sure that they fully involve the employees in the goal-setting and decision-making process. Their full participation will enable them to establish goals that are in line with the previous and current organizational expectations. The move will also uplift the employee’s faith and belief in the set goals. It will also improve the manager’s credibility and consequently inspire the employees to fully commit themselves to realize such goals.

Managers should therefore seek to involve their employees in the goal-setting as it will boost their overall performance (Makin, Cooper & Cox, 1996, p. 141). Employees should also be encouraged to set their own goals as that will inspire them to work extra harder. In order to enhance comparability, managers should also inform their employees on how organizations elsewhere are performing. Such moves not only motivate the employees but also ensures consistency in the industry.

Feedback is also a vital principle in which effective goals should emphasize, more so because it assists the managers to provide opportunities, gain recognition and also adjust to the difficult goals. Feedback is mainly given by the employees to the relevant superior body on the real practicability of the set goals. However, managers should establish benchmark targets that will enable the employees to evaluate their performance personally. Regular time should also be set aside to provide formal feedback on the already set goals. Such analysis not only assists managers to evaluate the individual and group progress but also ensures long-term performance improvement within a given organization.

It is also quite important to evaluate the task complexity when establishing goals in a given organization. For instance, proper measures should be put in place to regulate people who work in more complex and demanding fields. This is because failure to put such measures can lead the employees into establishing overwhelming tasks and responsibilities. In some scenarios, this may result in huge losses as the employees fail to meet the set goals, thus they need reasonable time that will be enough to ensure that they meet their goals and in the process perform adequately (O’Neil & Drillings, 1994, p. 13).

Enough time should also be accorded in order to ensure that persons are able to learn what is expected of them, however, should depend on the task complexity. Since the overall task of goal setting is to facilitate efficiency and success within the organization, managers should synchronize it with a perfect motivational strategy that encourages people in the workplace.

Motivation is the individual participation and commitment in the attainment of prescribed results. Managers in various organizations tend to use motivation and goal-setting practices in ensuring overall success. There are different motivational theories that organizations can choose to adopt. But all are aimed at improving the overall performance and productivity within the organization. There are various theories that are used by different organizations to boost productivity within their firms (Robbins, 2001, p. 177).

Maslow’s theory

This theory was invented by a behavioral scientist named Abraham Maslow. The theory is also known as the hierarchy of needs theory. According to him, individuals’ needs are usually the driving force that motivates them. Maslow categorized personal needs into five levels. The first level is the psychological needs which comprise of the basic salaries and wages which enable individuals to acquire the essentials of life such as food, housing, clothing, health and education (Sumiltal, 2004, p. 3).

At the safety level, people are much concerned with job security and other benefits which go together with employment. The social needs formulate the third level of Maslow’s need. At this level, an employee will have fully attained the psychological and safety needs within the employment contract. The social needs level, therefore, encourages the formulation of teams and groups within the organization to boost up the productivity level. It also aims at developing relationships within the organization.

After successfully realizing the social needs people seek to acquire the esteem needs. The esteem needs, therefore, form the fourth level of Maslow’s hierarchy of needs theory. This is where goal setting comes in. managers will at this point try encouraging employees to synchronize their goals with those of the organization. They will also seek to encourage positive feedback which assumes all the relevant opportunities which can enable the organization to advance to a higher level. The fifth level is the self-actualization needs, which also encourages goal setting as it involves the creation of challenging tasks which consequently motivates and inspires employees to work hard.

At this level, the employees are encouraged to set up more challenging goals in order to ensure their commitment to the organization (Ali, 2005, p. 2). Other organizations may opt to interpret Maslow’s theory using the ERG theory. In the ERG theory, Maslow’s hierarchy needs are re-categorized into three. The existence needs to address the basic concerns, the relatedness needs which encourages social networking between people and the growth needs which incorporate the esteem and self-actualization concerns (Arnolds & Christol, 2002, p. 2).

Both Maslow’s and the ERG theories, therefore, assist us to understand the individual motivational strategies. It also assists managers to understand the needs of the differentiated workers within the firm. It also helps the managers to understand the kind of rewards that they should give out to their employees. This is because not all incentives will be appreciated by the employees as the needs are differently spread out.

The four-drive theory

Based on the humanistic approach, this Paul Lawrence and Nitin Nohria’s theory views individuals in an organization as being driven by four major forces; they include to acquire, to bond, to learn and to defend, all of which have different aspects. The drive to acquire is more psychological in nature whereby an individual is never satiated by the position they are in, thus they will always seek to attain a higher rank. The drive is also known for its effort towards fueling some internal competition within the organization. The drive to bond is the second force that encourages people to formulate relationships within the organization.

It, therefore, enables people to formulate and develop mutual commitments aimed at assisting one another in a firm. It also enables employees to fully develop their personal image and social identity within the organization (Wouter, 2007, p. 8).

Generally, the drive to bond encourages cooperation and mutual coexistence within the firm. The third the drive, to learn, focuses on the need to adventure or understand the environment and is mainly undertaken by regular training within the firm. The employees, therefore, acquire new knowledge which they then gear towards implementing in their actual task performance. This drive, therefore, aims at either improving the standards or the overall performance in an organization. It can also be done by encouraging employees to set up realistic and challenging goals which will eventually motivate them to work smarter and harder (Gorman, 2004, p. 70).

The drive to learn assists the employees to attain and fulfill the needs of personal actualization and growth. The fourth and final one is the drive to defend. This is where people seek to defend and protect whatever they physically or socially have within the organization and the society. It mainly encourages the defending of the existing relationships and also the acquisition of new social beliefs systems and status. This drive is however different from the other three since it uses a reactive mechanism instead of the proactive method used by the other three. The reactive mechanism emphasized by the drive to defend may trigger threats between employees (Magdalena, 2006, p. 2).

Goal setting is a vital practice in any given organization. It not only assists the employees to actively participate in the organization’s decision-making process, but it also motivates them to produce even more. In order to effectively achieve this objective, the set goals must have clarity, pose an adequate challenge and fully commit the employees. Moreover, the set goals should address the complexity of the task and also have a well-planned feedback mechanism. Proper incentive and motivation mechanisms should also be established in order to address the individual and groups needs as depicted in Maslow’s hierarchy of needs, ERG and in the four-drive theories. Such motivational strategies will assist the employees to synchronize the organization’s needs with theirs and thus have unified objectives.

Bibliography

Ali, Hassan Halepota. Motivational Theories and Their Application in Construction . 2005. Web.

Arnolds & Christo, Boshoff. 2002. “Compensation, esteem valence and job performance: an empirical assessment of Alderfer’s ERG theory.” International Journal of Human Resource Management, Vol.13. Web.

Gorman, Phil. Motivation and emotion . New York, Routledge. 2004. Web.

Landy, Frank & Conte, Jeffrey. Work in the 21st century: an introduction to industrial and organizational psychology. England, Wiley-Blackwell. 2006. Web.

Latham, Gary. Work motivation: history, theory, research, and practice . London, SAGE. 2007. Web.

Magdalena, Cismaru. “Protection motivation theory-An additive or a multiplicative model?” Advances in Consumer Research, Vol.33. Issue 1. 2006. Web.

Makin, Peter, Cooper, Cary & Cox, Charles. Organizations and the psychological contract: managing people at work . England, Wiley-Blackwell. 1996. Web.

O’Neil, Harold & Drillings, Michael. Motivation: theory and research . New York, Routledge. 1994. Web.

Rauch, Christian. The Goal-setting Theory: A Short Discussion . Norderstedt, GRIN Verlag. 2007. Web.

Robbins, Stephen. Organizational behavior . Hong Kong, Tshinghua University Press. 2001. Web.

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Wouter, Vandenabeele. “Toward a public administration theory of public service motivation .” Public Management Review, Vol.9. 2007. Web.

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