Start-up Funding | |
Start-up Expenses to Fund | $31,100 |
Start-up Assets to Fund | $119,900 |
Total Funding Required | $151,000 |
Assets | |
Non-cash Assets from Start-up | $51,800 |
Cash Requirements from Start-up | $68,100 |
Additional Cash Raised | $0 |
Cash Balance on Starting Date | $68,100 |
Total Assets | $119,900 |
Liabilities and Capital | |
Liabilities | |
Current Borrowing | $0 |
Long-term Liabilities | $100,000 |
Accounts Payable (Outstanding Bills) | $0 |
Other Current Liabilities (interest-free) | $0 |
Total Liabilities | $100,000 |
Capital | |
Planned Investment | |
Steve | $51,000 |
Other | $0 |
Other | $0 |
Additional Investment Requirement | $0 |
Total Planned Investment | $51,000 |
Loss at Start-up (Start-up Expenses) | ($31,100) |
Total Capital | $19,900 |
Total Capital and Liabilities | $119,900 |
Total Funding | $151,000 |
The Tooth Fairy provides both general improvements consisting primarily of cleaning and fillings, as well as cosmetics improvements. The cost for cleanings are around $100, not including x-rays. The cost for fillings ranges significantly depending on the material used. Dr. Extractor will be deriving the majority of revenue from cosmetics by the end of the year.
Cosmetics can be classified into three main areas:
The Tooth Fairy will be billing customers at a per procedure rate. Only a portion of the cosmetics will be billed to an insurance company, the bulk will be paid by the individual.
While people of all ages require a general dentist, Dr. Extractor will be concentrating his practice on cosmetic improvements. There are two distinct groups of people who use cosmetic dentistry. The first group is young adults, a group of people that are concerned with their appearance. The second group is seniors, equally concerned with their appearance, but for reasons, typically economic, have not had the ability to get the work done before.
The Tooth Fairy has two distinct groups of customers:
Market Analysis | |||||||
Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |||
Potential Customers | Growth | CAGR | |||||
Adults | 9% | 18,774 | 20,464 | 22,306 | 24,314 | 26,502 | 9.00% |
Seniors | 8% | 17,321 | 18,707 | 20,204 | 21,820 | 23,566 | 8.00% |
Total | 8.52% | 36,095 | 39,171 | 42,510 | 46,134 | 50,068 | 8.52% |
The Tooth Fairy will target two different segments with specific strategies in the marketing campaign. While the Yellow Page advertisements will develop visibility among both groups, the seminars will be specifically directed toward the “seniors.”
The dentist industry is following a trend away from general maintenance toward cosmetics. There is less rampant decay of teeth now relative to five to 10 years ago so dentists are concentrating on areas where there is increased demand.
Please note that The Tooth Fairly’s growth rate is higher than the industry average. This can be explained by the fact that Steve is concentrating on an emerging niche, and as he is starting a practice from ground zero, so higher than average growth rates can be expected.
There are two forms of competitors:
The buying patterns of patients are based on referrals and trust. People will chose a dentist preferably based on a referral if that is possible. People new to an area may be unable to get a referral so they find a service provider based on advertising or the Yellow Pages and if they feel comfortable with the provider then they tend to form a long-term relationship with them.
The marketing strategy will utilize three different methods to generate visibility for The Tooth Fairy’s practice. The sales strategy will be based on educating the consumer so that their decision is an informed one. By educating the prospective patient, you are empowering them to make the decision rationally by themselves, making them feel comfortable with their choice.
The Tooth Fairy will leverage their two competitive edges to generate market share.
The marketing strategy will be based on developing visibility among prospective patients. The first aspect of the marketing campaign is a large advertisement in the Yellow Pages which briefly lists the different procedures that the Dr. offers, as well as his flexibility.
Another method to increase visibility will be free informational seminars that the Dr. will offer, typically through community organizations. These seminars are an event where people can go and get more information concerning cosmetics as well as get a free individual consultation. The seminars will be especially attractive to seniors who have more free time, as well as typically take advantage of free informational seminars.
The third marketing strategy will employ networking through the various organizations that the Dr. is a member of including his church, the Lyons club, the Rotary club, as well as the country club. As a visible, active member of these organizations, the Dr. will leverage his personal relationships to generate interest in his services.
The sales strategy is based on educating the consumer as much as possible so that they are asking for the service instead of the Dr. trying to convince them they should have the procedure done. This method is quite effective because it allows the consumer to feel that they arrived at the decision themselves instead of them agreeing to a sales pitch.
When a patient comes in to see the doctor, there is no charge for the initial consultation. During this consultation, the Dr. will educate the customer on the different procedures and then analyze the patient’s particular needs. The patient is then free to ask any questions they have. After the customer is fully knowledgeable about all the different variables that will effect their procedure, they are then allowed to make a decision as to whether to have any work done. This sales strategy is geared toward turning prospective customers into long-term customers who are then quite vocal to their friends about the pleasant experiences they had with The Tooth Fairy.
The first month will be used to get the new office in order, set up appointments and begin marketing activities. Month two will see a few appointments, primarily from the prior practice. Months five through seven will see a jump in cosmetic appointments. After month seven, there should be a steady increase in sales activity.
Sales Forecast | |||
Year 1 | Year 2 | Year 3 | |
Sales | |||
General dentistry | $58,551 | $82,343 | $97,656 |
Cosmetics | $118,321 | $267,545 | $312,912 |
Total Sales | $176,872 | $349,888 | $410,568 |
Direct Cost of Sales | Year 1 | Year 2 | Year 3 |
General dentistry | $35,131 | $49,406 | $58,594 |
Cosmetics | $22,481 | $50,834 | $59,453 |
Subtotal Direct Cost of Sales | $57,612 | $100,239 | $118,047 |
The Tooth Fairy will have several milestones early on:
Milestones | |||||
Milestone | Start Date | End Date | Budget | Manager | Department |
Business plan completion | 1/1/2001 | 2/1/2001 | $0 | Steve | Steve |
Office set-up | 1/1/2001 | 2/1/2001 | $0 | Steve | Steve |
The 20th cosmetic procedure | 1/1/2001 | 3/1/2001 | $0 | Steve | Steve |
Profitability | 1/1/2001 | 11/1/2001 | $0 | Steve | Everyone |
Totals | $0 |
Steve Extractor got his undergraduate degree in biology from Case Western Reserve. While at Case, Steve knew he wanted to practice health care but was unsure of exactly what. Toward the end of his years at Case, Steve discovered his interest in dentistry.
Several years later Steve became a graduate of The Ohio State University College of Dentistry. Steve knew that he did not want to live in Ohio for the rest of his life so he immediately upon graduating moved out to Oregon, a state that he was always fond of due to its natural beauty. The first four months were difficult to make contacts and find a job, but Steve eventually landed a job in an eight person firm doing general dentistry.
At this point friction within the practice began to surface as the other Drs. began to feel threatened by Steve’s new skills and thought that his success would be at the expense of their profits. It was then that Steve decided that his best career move would be to open up his own practice, allowing him the freedom to manage it himself. He began by looking for already established practices which would allow him to open his practice quicker because all the equipment was set up and ready to go. In order to save money when purchasing an existing practice, Steve decided to look for practices that did not have a large list of patients. After several months of looking, Steve found a Dr. who was retiring with a small list of patients and went into negotiations for the practice. After three weeks, the deal was sealed.
In addition to Steve, a hygienist, a dental assistant and a front desk person will be hired during month two.
Personnel Plan | |||
Year 1 | Year 2 | Year 3 | |
Steve | $48,000 | $60,000 | $80,000 |
Hygienist | $27,500 | $30,000 | $32,000 |
Assistant | $24,200 | $26,400 | $28,000 |
Front desk person | $22,000 | $24,000 | $26,000 |
Total People | 4 | 4 | 4 |
Total Payroll | $121,700 | $140,400 | $166,000 |
The following sections will outline important financial information.
The following table details important financial assumptions.
General Assumptions | |||
Year 1 | Year 2 | Year 3 | |
Plan Month | 1 | 2 | 3 |
Current Interest Rate | 10.00% | 10.00% | 10.00% |
Long-term Interest Rate | 10.00% | 10.00% | 10.00% |
Tax Rate | 30.00% | 30.00% | 30.00% |
Other | 0 | 0 | 0 |
The Break-even Analysis indicates what will be needed in monthly revenue to reach the break-even point.
Break-even Analysis | |
Monthly Revenue Break-even | $22,025 |
Assumptions: | |
Average Percent Variable Cost | 33% |
Estimated Monthly Fixed Cost | $14,851 |
The following table will indicate projected profit and loss.
Pro Forma Profit and Loss | |||
Year 1 | Year 2 | Year 3 | |
Sales | $176,872 | $349,888 | $410,568 |
Direct Cost of Sales | $57,612 | $100,239 | $118,047 |
Other Production Expenses | $0 | $0 | $0 |
Total Cost of Sales | $57,612 | $100,239 | $118,047 |
Gross Margin | $119,260 | $249,649 | $292,521 |
Gross Margin % | 67.43% | 71.35% | 71.25% |
Expenses | |||
Payroll | $121,700 | $140,400 | $166,000 |
Sales and Marketing and Other Expenses | $2,700 | $2,700 | $2,700 |
Depreciation | $10,356 | $863 | $863 |
ADA dues | $600 | $600 | $600 |
Utilities | $1,800 | $1,800 | $1,800 |
Insurance- office and malpractice | $4,800 | $4,800 | $4,800 |
Rent | $18,000 | $18,000 | $18,000 |
Payroll Taxes | $18,255 | $21,060 | $24,900 |
Other | $0 | $0 | $0 |
Total Operating Expenses | $178,211 | $190,223 | $219,663 |
Profit Before Interest and Taxes | ($58,951) | $59,426 | $72,858 |
EBITDA | ($48,595) | $60,289 | $73,721 |
Interest Expense | $9,670 | $9,053 | $8,362 |
Taxes Incurred | $0 | $15,112 | $19,349 |
Net Profit | ($68,621) | $35,261 | $45,147 |
Net Profit/Sales | -38.80% | 10.08% | 11.00% |
The following chart and table will indicate projected cash flow.
Pro Forma Cash Flow | |||
Year 1 | Year 2 | Year 3 | |
Cash Received | |||
Cash from Operations | |||
Cash Sales | $176,872 | $349,888 | $410,568 |
Subtotal Cash from Operations | $176,872 | $349,888 | $410,568 |
Additional Cash Received | |||
Sales Tax, VAT, HST/GST Received | $0 | $0 | $0 |
New Current Borrowing | $0 | $0 | $0 |
New Other Liabilities (interest-free) | $0 | $0 | $0 |
New Long-term Liabilities | $0 | $0 | $0 |
Sales of Other Current Assets | $0 | $0 | $0 |
Sales of Long-term Assets | $0 | $0 | $0 |
New Investment Received | $0 | $0 | $0 |
Subtotal Cash Received | $176,872 | $349,888 | $410,568 |
Expenditures | Year 1 | Year 2 | Year 3 |
Expenditures from Operations | |||
Cash Spending | $121,700 | $140,400 | $166,000 |
Bill Payments | $100,579 | $171,973 | $196,487 |
Subtotal Spent on Operations | $222,279 | $312,373 | $362,487 |
Additional Cash Spent | |||
Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 |
Principal Repayment of Current Borrowing | $0 | $0 | $0 |
Other Liabilities Principal Repayment | $0 | $0 | $0 |
Long-term Liabilities Principal Repayment | $6,185 | $6,576 | $7,232 |
Purchase Other Current Assets | $0 | $0 | $0 |
Purchase Long-term Assets | $0 | $0 | $0 |
Dividends | $0 | $0 | $0 |
Subtotal Cash Spent | $228,464 | $318,949 | $369,719 |
Net Cash Flow | ($51,592) | $30,939 | $40,849 |
Cash Balance | $16,508 | $47,447 | $88,296 |
The following table will indicate the projected balance sheet.
Pro Forma Balance Sheet | |||
Year 1 | Year 2 | Year 3 | |
Assets | |||
Current Assets | |||
Cash | $16,508 | $47,447 | $88,296 |
Other Current Assets | $0 | $0 | $0 |
Total Current Assets | $16,508 | $47,447 | $88,296 |
Long-term Assets | |||
Long-term Assets | $51,800 | $51,800 | $51,800 |
Accumulated Depreciation | $10,356 | $11,219 | $12,082 |
Total Long-term Assets | $41,444 | $40,581 | $39,718 |
Total Assets | $57,952 | $88,028 | $128,014 |
Liabilities and Capital | Year 1 | Year 2 | Year 3 |
Current Liabilities | |||
Accounts Payable | $12,858 | $14,249 | $16,320 |
Current Borrowing | $0 | $0 | $0 |
Other Current Liabilities | $0 | $0 | $0 |
Subtotal Current Liabilities | $12,858 | $14,249 | $16,320 |
Long-term Liabilities | $93,815 | $87,239 | $80,007 |
Total Liabilities | $106,672 | $101,488 | $96,327 |
Paid-in Capital | $51,000 | $51,000 | $51,000 |
Retained Earnings | ($31,100) | ($99,721) | ($64,460) |
Earnings | ($68,621) | $35,261 | $45,147 |
Total Capital | ($48,721) | ($13,460) | $31,688 |
Total Liabilities and Capital | $57,952 | $88,028 | $128,014 |
Net Worth | ($48,721) | ($13,460) | $31,688 |
Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 8021, Offices of Dentists, are shown for comparison.
Ratio Analysis | ||||
Year 1 | Year 2 | Year 3 | Industry Profile | |
Sales Growth | 0.00% | 97.82% | 17.34% | 6.10% |
Percent of Total Assets | ||||
Other Current Assets | 0.00% | 0.00% | 0.00% | 45.00% |
Total Current Assets | 28.49% | 53.90% | 68.97% | 62.20% |
Long-term Assets | 71.51% | 46.10% | 31.03% | 37.80% |
Total Assets | 100.00% | 100.00% | 100.00% | 100.00% |
Current Liabilities | 22.19% | 16.19% | 12.75% | 30.10% |
Long-term Liabilities | 161.88% | 99.10% | 62.50% | 30.10% |
Total Liabilities | 184.07% | 115.29% | 75.25% | 60.20% |
Net Worth | -84.07% | -15.29% | 24.75% | 39.80% |
Percent of Sales | ||||
Sales | 100.00% | 100.00% | 100.00% | 100.00% |
Gross Margin | 67.43% | 71.35% | 71.25% | 0.00% |
Selling, General & Administrative Expenses | 106.22% | 61.27% | 60.25% | 68.30% |
Advertising Expenses | 1.36% | 0.69% | 0.58% | 1.60% |
Profit Before Interest and Taxes | -33.33% | 16.98% | 17.75% | 3.40% |
Main Ratios | ||||
Current | 1.28 | 3.33 | 5.41 | 2.11 |
Quick | 1.28 | 3.33 | 5.41 | 1.70 |
Total Debt to Total Assets | 184.07% | 115.29% | 75.25% | 60.20% |
Pre-tax Return on Net Worth | 140.85% | -374.25% | 203.54% | 10.00% |
Pre-tax Return on Assets | -118.41% | 57.22% | 50.38% | 25.20% |
Additional Ratios | Year 1 | Year 2 | Year 3 | |
Net Profit Margin | -38.80% | 10.08% | 11.00% | n.a |
Return on Equity | 0.00% | 0.00% | 142.48% | n.a |
Activity Ratios | ||||
Accounts Payable Turnover | 8.82 | 12.17 | 12.17 | n.a |
Payment Days | 27 | 29 | 28 | n.a |
Total Asset Turnover | 3.05 | 3.97 | 3.21 | n.a |
Debt Ratios | ||||
Debt to Net Worth | 0.00 | 0.00 | 3.04 | n.a |
Current Liab. to Liab. | 0.12 | 0.14 | 0.17 | n.a |
Liquidity Ratios | ||||
Net Working Capital | $3,650 | $33,198 | $71,976 | n.a |
Interest Coverage | -6.10 | 6.56 | 8.71 | n.a |
Additional Ratios | ||||
Assets to Sales | 0.33 | 0.25 | 0.31 | n.a |
Current Debt/Total Assets | 22% | 16% | 13% | n.a |
Acid Test | 1.28 | 3.33 | 5.41 | n.a |
Sales/Net Worth | 0.00 | 0.00 | 12.96 | n.a |
Dividend Payout | 0.00 | 0.00 | 0.00 | n.a |
Sales Forecast | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Sales | |||||||||||||
General dentistry | 0% | $0 | $3,500 | $3,800 | $4,454 | $5,142 | $5,334 | $5,565 | $5,645 | $6,001 | $6,224 | $6,343 | $6,543 |
Cosmetics | 0% | $0 | $0 | $0 | $4,500 | $5,232 | $8,876 | $9,876 | $11,746 | $14,545 | $17,656 | $21,345 | $24,545 |
Total Sales | $0 | $3,500 | $3,800 | $8,954 | $10,374 | $14,210 | $15,441 | $17,391 | $20,546 | $23,880 | $27,688 | $31,088 | |
Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
General dentistry | $0 | $2,100 | $2,280 | $2,672 | $3,085 | $3,200 | $3,339 | $3,387 | $3,601 | $3,734 | $3,806 | $3,926 | |
Cosmetics | $0 | $0 | $0 | $855 | $994 | $1,686 | $1,876 | $2,232 | $2,764 | $3,355 | $4,056 | $4,664 | |
Subtotal Direct Cost of Sales | $0 | $2,100 | $2,280 | $3,527 | $4,079 | $4,887 | $5,215 | $5,619 | $6,364 | $7,089 | $7,861 | $8,589 |
Personnel Plan | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Steve | 0% | $4,000 | $4,000 | $4,000 | $4,000 | $4,000 | $4,000 | $4,000 | $4,000 | $4,000 | $4,000 | $4,000 | $4,000 |
Hygienist | 0% | $0 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 |
Assistant | 0% | $0 | $2,200 | $2,200 | $2,200 | $2,200 | $2,200 | $2,200 | $2,200 | $2,200 | $2,200 | $2,200 | $2,200 |
Front desk person | 0% | $0 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 |
Total People | 1 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | |
Total Payroll | $4,000 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 |
General Assumptions | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Pro Forma Profit and Loss | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Sales | $0 | $3,500 | $3,800 | $8,954 | $10,374 | $14,210 | $15,441 | $17,391 | $20,546 | $23,880 | $27,688 | $31,088 | |
Direct Cost of Sales | $0 | $2,100 | $2,280 | $3,527 | $4,079 | $4,887 | $5,215 | $5,619 | $6,364 | $7,089 | $7,861 | $8,589 | |
Other Production Expenses | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Total Cost of Sales | $0 | $2,100 | $2,280 | $3,527 | $4,079 | $4,887 | $5,215 | $5,619 | $6,364 | $7,089 | $7,861 | $8,589 | |
Gross Margin | $0 | $1,400 | $1,520 | $5,427 | $6,295 | $9,323 | $10,226 | $11,772 | $14,182 | $16,791 | $19,827 | $22,499 | |
Gross Margin % | 0.00% | 40.00% | 40.00% | 60.61% | 60.68% | 65.61% | 66.22% | 67.69% | 69.02% | 70.31% | 71.61% | 72.37% | |
Expenses | |||||||||||||
Payroll | $4,000 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 | |
Sales and Marketing and Other Expenses | $225 | $225 | $225 | $225 | $225 | $225 | $225 | $225 | $225 | $225 | $225 | $225 | |
Depreciation | $863 | $863 | $863 | $863 | $863 | $863 | $863 | $863 | $863 | $863 | $863 | $863 | |
ADA dues | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
Utilities | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
Insurance- office and malpractice | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | $400 | |
Rent | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | |
Payroll Taxes | 15% | $600 | $1,605 | $1,605 | $1,605 | $1,605 | $1,605 | $1,605 | $1,605 | $1,605 | $1,605 | $1,605 | $1,605 |
Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Total Operating Expenses | $7,788 | $15,493 | $15,493 | $15,493 | $15,493 | $15,493 | $15,493 | $15,493 | $15,493 | $15,493 | $15,493 | $15,493 | |
Profit Before Interest and Taxes | ($7,788) | ($14,093) | ($13,973) | ($10,066) | ($9,198) | ($6,170) | ($5,267) | ($3,721) | ($1,311) | $1,298 | $4,334 | $7,006 | |
EBITDA | ($6,925) | ($13,230) | ($13,110) | ($9,203) | ($8,335) | ($5,307) | ($4,404) | ($2,858) | ($448) | $2,161 | $5,197 | $7,869 | |
Interest Expense | $829 | $825 | $821 | $817 | $812 | $808 | $804 | $800 | $795 | $791 | $786 | $782 | |
Taxes Incurred | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Net Profit | ($8,617) | ($14,918) | ($14,794) | ($10,883) | ($10,011) | ($6,978) | ($6,071) | ($4,520) | ($2,106) | $507 | $3,547 | $6,224 | |
Net Profit/Sales | 0.00% | -426.23% | -389.31% | -121.54% | -96.50% | -49.11% | -39.32% | -25.99% | -10.25% | 2.12% | 12.81% | 20.02% |
Pro Forma Cash Flow | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Cash Received | |||||||||||||
Cash from Operations | |||||||||||||
Cash Sales | $0 | $3,500 | $3,800 | $8,954 | $10,374 | $14,210 | $15,441 | $17,391 | $20,546 | $23,880 | $27,688 | $31,088 | |
Subtotal Cash from Operations | $0 | $3,500 | $3,800 | $8,954 | $10,374 | $14,210 | $15,441 | $17,391 | $20,546 | $23,880 | $27,688 | $31,088 | |
Additional Cash Received | |||||||||||||
Sales Tax, VAT, HST/GST Received | 0.00% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
New Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
New Other Liabilities (interest-free) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
New Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Sales of Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Sales of Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
New Investment Received | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Subtotal Cash Received | $0 | $3,500 | $3,800 | $8,954 | $10,374 | $14,210 | $15,441 | $17,391 | $20,546 | $23,880 | $27,688 | $31,088 | |
Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
Expenditures from Operations | |||||||||||||
Cash Spending | $4,000 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 | $10,700 | |
Bill Payments | $125 | $3,858 | $6,861 | $7,072 | $8,292 | $8,849 | $9,636 | $9,963 | $10,373 | $11,113 | $11,835 | $12,602 | |
Subtotal Spent on Operations | $4,125 | $14,558 | $17,561 | $17,772 | $18,992 | $19,549 | $20,336 | $20,663 | $21,073 | $21,813 | $22,535 | $23,302 | |
Additional Cash Spent | |||||||||||||
Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Principal Repayment of Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Other Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Long-term Liabilities Principal Repayment | $492 | $496 | $500 | $505 | $509 | $513 | $517 | $522 | $526 | $530 | $535 | $539 | |
Purchase Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Purchase Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Dividends | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
Subtotal Cash Spent | $4,617 | $15,054 | $18,061 | $18,277 | $19,501 | $20,062 | $20,853 | $21,184 | $21,599 | $22,344 | $23,070 | $23,841 | |
Net Cash Flow | ($4,617) | ($11,554) | ($14,261) | ($9,323) | ($9,127) | ($5,852) | ($5,412) | ($3,793) | ($1,053) | $1,536 | $4,618 | $7,247 | |
Cash Balance | $63,483 | $51,929 | $37,667 | $28,344 | $19,217 | $13,365 | $7,953 | $4,160 | $3,107 | $4,643 | $9,261 | $16,508 |
Pro Forma Balance Sheet | |||||||||||||
Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
Assets | Starting Balances | ||||||||||||
Current Assets | |||||||||||||
Cash | $68,100 | $63,483 | $51,929 | $37,667 | $28,344 | $19,217 | $13,365 | $7,953 | $4,160 | $3,107 | $4,643 | $9,261 | $16,508 |
Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Total Current Assets | $68,100 | $63,483 | $51,929 | $37,667 | $28,344 | $19,217 | $13,365 | $7,953 | $4,160 | $3,107 | $4,643 | $9,261 | $16,508 |
Long-term Assets | |||||||||||||
Long-term Assets | $51,800 | $51,800 | $51,800 | $51,800 | $51,800 | $51,800 | $51,800 | $51,800 | $51,800 | $51,800 | $51,800 | $51,800 | $51,800 |
Accumulated Depreciation | $0 | $863 | $1,726 | $2,589 | $3,452 | $4,315 | $5,178 | $6,041 | $6,904 | $7,767 | $8,630 | $9,493 | $10,356 |
Total Long-term Assets | $51,800 | $50,937 | $50,074 | $49,211 | $48,348 | $47,485 | $46,622 | $45,759 | $44,896 | $44,033 | $43,170 | $42,307 | $41,444 |
Total Assets | $119,900 | $114,420 | $102,003 | $86,878 | $76,692 | $66,702 | $59,987 | $53,712 | $49,056 | $47,140 | $47,813 | $51,568 | $57,952 |
Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
Current Liabilities | |||||||||||||
Accounts Payable | $0 | $3,629 | $6,627 | $6,797 | $7,998 | $8,528 | $9,304 | $9,618 | $10,003 | $10,720 | $11,416 | $12,158 | $12,858 |
Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Other Current Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
Subtotal Current Liabilities | $0 | $3,629 | $6,627 | $6,797 | $7,998 | $8,528 | $9,304 | $9,618 | $10,003 | $10,720 | $11,416 | $12,158 | $12,858 |
Long-term Liabilities | $100,000 | $99,508 | $99,011 | $98,511 | $98,006 | $97,497 | $96,984 | $96,467 | $95,945 | $95,419 | $94,889 | $94,354 | $93,815 |
Total Liabilities | $100,000 | $103,137 | $105,638 | $105,307 | $106,005 | $106,025 | $106,289 | $106,085 | $105,949 | $106,139 | $106,305 | $106,512 | $106,672 |
Paid-in Capital | $51,000 | $51,000 | $51,000 | $51,000 | $51,000 | $51,000 | $51,000 | $51,000 | $51,000 | $51,000 | $51,000 | $51,000 | $51,000 |
Retained Earnings | ($31,100) | ($31,100) | ($31,100) | ($31,100) | ($31,100) | ($31,100) | ($31,100) | ($31,100) | ($31,100) | ($31,100) | ($31,100) | ($31,100) | ($31,100) |
Earnings | $0 | ($8,617) | ($23,535) | ($38,329) | ($49,212) | ($59,223) | ($66,201) | ($72,273) | ($76,793) | ($78,899) | ($78,392) | ($74,845) | ($68,621) |
Total Capital | $19,900 | $11,283 | ($3,635) | ($18,429) | ($29,312) | ($39,323) | ($46,301) | ($52,373) | ($56,893) | ($58,999) | ($58,492) | ($54,945) | ($48,721) |
Total Liabilities and Capital | $119,900 | $114,420 | $102,003 | $86,878 | $76,692 | $66,702 | $59,987 | $53,712 | $49,056 | $47,140 | $47,813 | $51,568 | $57,952 |
Net Worth | $19,900 | $11,283 | ($3,635) | ($18,429) | ($29,312) | ($39,323) | ($46,301) | ($52,373) | ($56,893) | ($58,999) | ($58,492) | ($54,945) | ($48,721) |
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I am frequently asked by clients (who have developed anywhere from a single practice location to a hundred practice locations) when is the right time to create a dental service organization (or DSO) and what are the considerations that go into the decision as to whether or not to create a DSO structure. The following provides a high-level analysis of the DSO structure and its advantages, the appropriate time to create a DSO, and other related considerations.
What is a DSO?
A DSO provides non-clinical administrative services to dental practices that are owned, operated, and controlled by licensed dentists. A DSO does not have a dental license and cannot practice dentistry, make clinical decisions, or interfere with patient care. However, a DSO can contract with a dental practice to provide non-clinical services that can increase the efficiency of the practice, lower overhead, and ultimately make the practice more profitable. A DSO may be owned by non-dentists and may be bought and sold by non-dentist investors.
What are the Advantages of a DSO?
A properly structured DSO has a number of advantages, including: (1) centralization of administrative support services; (2) achievement of operational efficiencies; (3) achievement of substantial cost savings through volume-based discounts and superior bargaining power; (4) permissible investment and ownership by non-dentist investors; (5) availability of additional lending and financing options; and (6) the ability to sell the DSO (and its contractual management relationships) for a substantially higher multiple than is typically achievable through the sale of individual practices.
When is the right Time to Create a DSO Structure?
Any dentist who intends to expand beyond a single dental office should strongly consider creating a DSO. For dentists with aspirations of expanding to multiple states and/or who wish to obtain private equity investors or other non-dentist investors, it is imperative that the DSO structure be put in place as soon as possible. It is relatively straightforward and cost effective to create a DSO structure at the early stages of a clinical organization. However, the more practices that are added to an organization without a DSO structure in place, the more difficult and expensive it will be to later convert to a DSO structure.
What Does the Typical DSO Structure look like?
A properly structured DSO separates clinical functions and operations from nonclinical functions and operations. On the one hand, you will typically have a 100% dentist-owned professional corporation that performs all clinical functions and employs all clinical employees that, in turn, contracts through a series of business agreements with a DSO that performs all non-clinical administrative functions and employs all non-clinical employees. Often the DSO will own the dental equipment and hold the leases for the office premises, which can then be subleased to the dental practices for a fee. The DSO will also generally own all intellectual property utilized by the dental practices (including trade names and proprietary systems), which can also be licensed to the practices for a fee.
What regulations Apply to DSOs?
The overwhelming majority of states prohibit the corporate practice of dentistry and prohibit fee splitting between dentists and non-dentists. Therefore, it is imperative that the contractual relationship between the DSO and its affiliated dental practices comply with these regulations. As such, it is critical that the agreements do not allow the DSO to improperly control the dental practices or interfere with the independent professional judgment of the dental practice owners. Both the structure of the DSO relationship and the business agreements between the DSO and the dental practices must comply with these regulations.
What is the First Step in Creating a DSO?
The first step in creating a DSO is to develop a business plan for the future growth of your clinical organization, including determining the number of practices you would like to add and the number of states you would like to conduct business. Once you have a clear idea as to your anticipated plan for clinical growth and expansion, you should sit down with competent dental regulatory counsel to develop a regulatory compliant DSO structure for your organization and to develop regulatory compliant business agreements. Once your organization has been structured in a regulatory compliant manner, it will be much easier to attract investors and realize an attractive return.
The DSO structure can be critical to your ability to grow and expand your organization. Any dentists who plan on expanding beyond a single practice location, in multiple states, and/or intend to seek non-dentist investors should strongly consider creating a regulatory compliant DSO structure.
Brian Colao is the Director of Dykema Cox Smith’s Dental Service Organizations Industry Group. He is widely regarded as one of the foremost authorities in the United States on the laws affecting dental service organizations. He can be reached at (214) 462-6409 or [email protected].
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Craft a successful dental practice with a well-structured Dental Business Plan. Navigate growth, secure funding, and make informed decisions.
By Joshua Napilay on Jun 03, 2024.
Fact Checked by RJ Gumban.
A is a roadmap that outlines a dental practice's goals, strategies, and financial projections. It helps practitioners and stakeholders understand the business's direction and potential outcomes.
Typically created by dentists, entrepreneurs, or dental professionals looking to start their practices or expand existing ones, a well-structured and solid business plan covers a range of essential aspects:
Creating a dental practice business plan requires careful research, analysis, and strategic thinking. It provides clarity to stakeholders and potential investors about the practice's viability and long-term prospects. By following a well-crafted business structure, dental practitioners can optimize their chances of success in the competitive dental industry.
Download this Dental Business Plan to guide your practice toward success.
Step 1. download the form.
Access the Printable Dental Business Plan form from a reputable source or website.
Collect all necessary information and data to complete the form, including practice details, market analysis, financial projections, and operational strategies.
Carefully read the form's accompanying instructions or guidelines to understand its structure and requirements.
Provide a clear and concise overview of your dental practice, including its mission, services, and unique value proposition.
Analyze the local dental market, including demographics, competition, and trends, to identify your practice's target audience and opportunities.
Describe your plans for attracting and retaining patients through marketing, advertising, patient engagement, and referral programs.
Outline your practice's day-to-day operations, staffing structure, office layout, technology integration, and appointment scheduling process.
Project your practice's expected revenue, expenses, and profitability over a specified period, including startup costs and potential funding sources.
Address any legal and regulatory obligations relevant to your dental practice, such as licensing, insurance, and compliance with dental regulations.
Identify potential risks your practice might face and detail strategies to mitigate them effectively.
Outline your plans for the practice's future, whether it involves growth, selling, or transitioning to another practitioner.
Thoroughly review the completed form to ensure the provided information's accuracy, coherence, and completeness.
If needed, consult with legal, financial, or business experts to validate the accuracy and effectiveness of your dental business plan.
Print a physical copy of the completed dental business plan for your records and safekeeping.
A dental business plan is vital for managing your practice, attracting investors, and achieving your goals in a competitive industry.
An illustrative example of a Dental Business Plan can offer valuable insights into the strategic approach for a dental practice. A Dental Business Plans PDF showcases a hypothetical dental practice's blueprint in this context. The example might encompass a brief executive summary outlining the practice's mission, target demographics, and competitive edge. It would delve into comprehensive market analysis, assessing local competition, patient demographics, and emerging trends. The sample plan would also elucidate effective marketing strategies, detailing how the practice aims to attract and retain patients online and offline.
Operational intricacies would be covered, including staffing, office layout, and technology integration. Financial projections would project revenue, expenses, and potential profits, accompanied by a breakdown of startup costs. This hypothetical plan would address legal considerations and potential risks and propose an exit strategy. Such a sample offers practitioners a tangible template to structure their Dental Business Plan, ensuring a clear path toward establishing and flourishing in the dental industry.
A Dental Business Plan is a pivotal resource for dental practitioners and entrepreneurs alike, serving as a roadmap to navigate the intricate landscape of the dental industry. Here's when this resource becomes indispensable:
Creating a Dental Business Plan provides practitioners with a clear roadmap for their practice's growth and success, outlining strategic goals and actionable steps.
The comprehensive analysis in crafting a Dental Business Plan ensures that decisions are well-informed, minimizing risks and increasing the likelihood of favorable outcomes.
When seeking investment or financing, a robust Dental Business Plan showcases the practice's potential, reassuring investors and lenders about the venture's viability.
A Dental Business Plan aligns the entire dental team toward shared objectives, fostering a unified approach and promoting efficient teamwork.
A Dental Business Plan enhances the practice's preparedness to navigate uncertainties by identifying potential challenges and outlining strategies to overcome them.
Implementing a Dental Business Plan lays the groundwork for sustainable growth, setting the stage for long-term success and profitability.
A Dental Business Plan is a pivotal resource that assists in planning and launching a dental practice and supports ongoing operations, expansion efforts, and strategic decision-making. Its structured approach empowers practitioners to proactively address challenges, leverage opportunities, and confidently steer their dental ventures toward success.
Moreover, having access to free Dental Business Plans offers an economical way for practitioners to benefit from these advantages while efficiently planning for their practice's prosperous future.
Utilizing Carepatron as your dental app is a strategic choice that offers a comprehensive and streamlined solution for managing your dental business. Carepatron is the premier platform for dental professionals seeking efficient and effective management through a Dental Business app and Dental Business Software. Here's why Carepatron is the best place to fulfill these needs:
Babkins, J. (2022, August 16). Dentistry Business Plan sample. OGScapital. https://www.ogscapital.com/article/dental-office-business-plan-sample/
Dental Office Business Plan - BPlans. (n.d.). Bplans: Free Business Planning Resources and Templates. https://www.bplans.com/dental-office-business-plan/
Dentist Business Plan Template | Business-in-a-BoxTM. (n.d.). https://www.business-in-a-box.com/template/dentist-business-plan-D11957/
FREE 3+ Dental Clinic Business Plan Samples in PDF | MS Word | Apple Pages | Google Docs. (n.d.). sampletemplates.com. https://www.sampletemplates.com/business-templates/plan-templates/dental-clinic-business-plan.html
Lavinsky, D. (2023a). Dental Business Plan Template. Growthink. https://www.growthink.com/businessplan/help-center/dental-business-plan
Lavinsky, D. (2023b). Dental Business Plan Template. PlanBuildr Business Plan Software. https://planbuildr.com/dental-business-plan-template/
Lavinsky, D. (2023c). Dental Business Plan Template [Updated 2023]. BusinessPlanTemplate.com. https://www.businessplantemplate.com/dental-business-plan-template/
Upmetrics. (2023, August 11). Dental Business Plan Template (2023). https://upmetrics.co/template/dental-business-plan
Dental Business Plans help dental professionals start, manage, expand, or optimize their practices.
A solid business plan can help with starting or expanding a dental practice, seeking financing, making strategic decisions, and transitioning the practice plans for succession planning.
Dental business plans set clear goals, analyze the market, plan marketing strategies, detail operations, project finances, mitigate risks, secure financing, and monitor progress. They serve as essential roadmaps for dental practitioners, guiding them through practice management, growth, and decision-making.
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The Floss / For Dentists / How to write a business plan for your dental practice
A business plan. Your practice simply has to have one. It’s going to lay out all the detailed information that helps you set your practice on the road to success. It’ll include market analysis, a marketing plan, competitive analysis, cash flow projections, and more.
In essence, a business plan allows you to track, monitor, and evaluate the progress of your practice over a period of time. It allows you to gauge how your practice is progressing against your original projections for your business. This, in turn, will make it easier to make an objective evaluation of your practice’s progress.
And it functions as an essential marketing document. It helps show stakeholders in your business that your practice is sustainable and worth investing in, whether that investment is monetary or time-based.
Your business plan should be a living document. As you gain experience and achieve goals, the plan should be modified to reflect changing goals and knowledge you have gained during the time the practice has been in operation.
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Business plans provide you with a detailed guideline on what steps you need to follow in order to ensure your practice is a success and that it achieves both your short-term and long-term goals. They are an invaluable strategic tool that every dental plan should carefully consider and craft before opening their business.
Each individual business plan will be unique to you and your business. However, here are some guidelines you can follow to make the process of creating your business plan easier. Some basic elements any business plan should incorporate include:
The executive summary is perhaps one of the most essential parts of the plan. It’s a short section at the start of the plan that summarizes the plan as a whole. Typically, this section is one to two pages in length.
Some elements that should be summarized as part of the executive summary are:
This section is key when you approach lenders for loans. It should be enticing to potential lenders and explain how you plan to make your practice a success. Therefore, it should be persuasive and compelling.
While this section goes at the start of your plan, you should write it last. This is because it is a summary of the rest of the plan, and you will need to have a detailed plan completed before you can write it.
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In this section, you should elaborate on the types of services your practice will provide patients. Explain whether specialty services will be performed in-house or will be referred to outside practices and doctors.
If you’re acquiring an existing practice as opposed to opening a new one, clarify any changes you’ll be implementing to the products and services the practice is already offering.
This is where you detail the operational systems that will help you run your practice, meet your goals, and measure how effective you are at achieving your aims.
It will describe how you will procure the products needed to keep the business running, what personnel will be part of your business, and how you will manage your inventory. You’ll also detail factors like hours of operation, any licenses and permits you’ll require before opening, dental insurances that your practice will and will not accept, schedule for equipment maintenance, and so on.
One of the most important parts of your operations plan is detailing a one-year action plan. This will serve as a template for you to follow and help you detail what steps you need to take to ensure your plan is a success.
This section is the ‘nuts-and-bolts’ part of your plan and is likely to be the longest section of your business plan. Managing operations efficiently helps increase profitability and decrease stress. Without an efficient operations plan, you will find meeting objectives and goals a challenging task.
This is where you’ll document data on how your competitors operate. Some parts of your competitors’ practices you may want to look at include their online presence, SEO rankings, how they manage their digital content, and any other marketing efforts you think is relevant.
Once you have conducted a market analysis of your competitors, you’ll also need to document your own marketing plan. Elements you should include as part of your plan include an overview of your intended market and the type of patients you plan to target, their income level, age, and lifestyle.
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You should also clearly set out how you plan to set your business apart from competitors and maintain your own customer base. For example, if you operate in close proximity to another dental practice, how will you ensure patients looking to find a dentist visit your practice over that of your competitor?
Make sure to conduct a SWOT analysis. This is an analysis of your practice’s strengths and weaknesses, as well as the market opportunities you can take advantage of and the threats that your practice faces. This will help you better personalize your marketing plan to your goals while also considering outside factors that could hinder those goals and detailing how you will overcome those issues.
Your marketing strategy should focus on developing awareness of your practice amongst prospective patients. This will include the use of internal marketing (brochures, posters, newsletters, etc.), external marketing (direct mail, email, advertising, online marketing through websites and social media, etc.), and customer service to ensure your patients have a good experience and keep on returning to your practice.
One key element of the marketing plan for modern dental practices is to map out their website design. Having a well-designed website can help you stand out from competitors and can be hugely beneficial in attracting patients. For example, suppose patients are able to make a dentist appointment online quickly. In that case, they are more likely to choose your practice over a competitor that makes it difficult to schedule an appointment.
If your marketing strategy is going to be significantly different from that of your competitors, you should also explain the rationale behind your choice as part of your strategy.
A financial plan is a key component of the marketing plan and will be the section that’s of most interest to potential lenders. If you’re approaching banks or other individuals for a loan, this section will help them make an informed decision over whether or not to lend to you. Due to its importance, this section should be carefully planned out and meticulously written.
For new practices, the financial plan will be based on 12 and 24-month financial projections, as you won’t already have an existing performance to base it off. Some key elements that you should include in your financial plan include:
Your financial plan should lay out a plan that accounts for the impact of outside financial influences that will affect your finances. These influences include competition, the economy, seasonal variations, and business cycles, as well as any other factors that will impact your practice’s financials.
If you’re just getting started on creating your business plan, there are a variety of templates and checklists that are easily available online. One free downloadable and printable checklist that you can use is this one .
Before you get started on making your business plan, the American Dental Association (ADA) you make sure to ask yourself some important questions, including:
These will help provide you with a guideline you can refer back to when writing your detailed plan.
The ADA also provides a business plan checklist that is tailored to dental practices. You can download the checklist here .
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While start-up costs will differ based on where your practice is located and the types of services you plan on offering, the estimated cost of starting a dental practice can be upwards of $450,000, with up to a third of that being equipment costs.
On average, dental practices can have about a 25% profit margin. This profit margin can be more, depending on your specialty, location, and overhead costs. It is also possible to increase the profit margin of a dental practice in a variety of ways. For new practices, it your business plan allow you a profit margin of at least 40%.
The amount you earn is dependent on the type of services your practice offers, including whether or not you offer specialty services. On average , general practices earn around $770,000 a year, while specialty practices can make around $1.1 million annually.
If you’re planning a mobile dental clinic, the process for writing a business plan is similar to that of writing a plan for a traditional practice. The steps you need to follow will be the same, and any lenders will expect you to present the same information as part of your business plan.
Remember, the executive summary and the financial plan are two key aspects of your business plan when approaching lenders. A well thought-out and well-written business plan does not only make your practice more appealing to lenders but it also provides you with a blueprint to follow in order to achieve personal and business-related goals. So when you’re writing out your business plan, regardless of whether it is for a traditional practice or a mobile clinic, make sure to include all the relevant details.
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Ready to create a business plan for your dental practice? The good news is that you can follow the same general guidelines as other small businesses.
Before you begin, ask yourself these key questions:
Download Supporting Materials (Free for ADA members) Components of a Business Plan
Existing dental practices may also need to update their business plans, especially if they want to expand.
An updated plan needs:
Dentistry is one of the most rewarding and profitable entrepreneurial ventures for any dental professional.
You can easily start a dental business, but you need a detailed business plan when it comes to staying competitive in the market, raising funding, applying for loans, and scaling it like a pro!
Need help writing a business plan for your dental office? You’re at the right place. Our dental business plan template will help you get started.
Free Business Plan Template
Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!
Writing a dental business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:
An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.
Here are a few key components to include in your executive summary:
Dental services:, marketing & sales strategies:, financial highlights:, call to action:.
Make sure your executive summary is clear, concise, easy to understand, and jargon-free.
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The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:
Business history:, future goals:.
This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.
The Market analysis section of your business plan should offer a thorough understanding of the dental care industry with the target market, competitors, and growth opportunities. You should include the following components in this section.
Competitive analysis:, market trends:.
Here are a few tips for writing the market analysis section of your dental clinic business plan:
The product and services section should describe the specific dentistry services offered to patients. To write this section should include the following:
In short, this section of your dental office business plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.
The sales and marketing strategies section describes how you will attract new patients and retain existing ones. Here are some key elements to include in your sales & marketing plan:
Marketing strategies:, sales strategies:, patient retention:.
Overall, this section of your dental office business plan should focus on customer acquisition and retention.
Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your dental business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.
The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:
Operational process:, safety & infection control :.
Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your dentistry effectively.
The management team section provides an overview of your dental business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.
Compensation plan:, advisors/consultants:.
This section should describe the key personnel for your dental care services, highlighting how you have the perfect team to succeed.
Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:
Cash flow statement:, balance sheet:, break-even point:.
Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.
The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.
Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.
Remember, the appendix section of your dental business plan should only include relevant and important information supporting your plan’s main content.
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This sample dental business plan will provide an idea for writing a successful dental clinic business plan, including all the essential components of your business.
After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our dental business plan pdf .
Frequently asked questions, why do you need a dental business plan.
A business plan is an essential tool for anyone looking to start or run a successful dental business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.
Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your dental clinic.
There are several ways to get funding for your dental business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:
Crowdfunding, angel investors.
Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.
There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your dental practice business plan and outline your vision as you have in your mind.
A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any dental clinic business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.
About the Author
Vinay Kevadiya
Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more
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Creating an effective business plan is essential for any business’s success—including dental practices. Business plans provide detailed information that helps businesses forge a path towards long-term growth and success. Such information may regard market analysis, marketing, cash flow projection, competitive analysis, and other relevant business information. By determining such information and crafting a plan, businesses can focus on the actionable steps necessary to turn their goals into a reality and achieve their short- and long-term objectives. As such, business plans are an invaluable strategic tool that all businesses should take the time to carefully craft. To learn how to create a business plan for your dental practice, continue reading.
The executive summary is an essential aspect of any business plan. It is a short section that summarizes the entirety of your business plan in a way that allows readers to quickly become acquainted with the key points and its main purpose. Typically, your executive summary should not exceed two pages.
This section is especially important when it comes to approaching lenders. It should entice the potential lender to help you receive the funding you need to get your practice up and running. Therefore, your executive summary should be written in a way that is persuasive and compelling. Let the lender know how you intend to make your business a success and express the vision of your practice.
While the executive summary will be included as the first section of your business plan, it should be the last area that you write. Because the executive summary is a compilation of all other areas of your business plan, you must have already flushed out such details before writing it.
This section should provide information regarding the products and services that your dental practice offers. If you are acquiring an existing practice, make sure to detail any major changes that will be made to the products and services that were being offered by the previous practice owner. For example, if you are planning on offering additional services that the current owner is not offering, mention them here.
When creating a business plan for your dental practice, you should also include a section that details how it will be managed. In this section, detail information about the type of business structure your practice will have. For example, you should determine if your practice will be structured as a partnership, corporation, or sole proprietorship.
This section should also include a list of the management personnel and professional advisers that will comprise your team, such as financial partners, insurance agents, real estate advisors, attorneys, and business associates. In addition to compiling a list of key management professionals, you should provide further information on their job responsibilities. Such information will help prove to business lenders that you have a plan for how your office will function and that you have the necessary support system to be successful.
In this section, you should include data on what your competition is doing regarding their online presence, digital content, SEO rankings, and other relevant data. Upon detailing the state of your competitor’s marketing efforts, you should then detail your own marketing plan.
Here, you should first provide an overview of your intended market and your target patient. Include information on their income level, age, and lifestyle. If you target patient is similar to that of a competing dental practice in the area, clearly state how you intend to set your practice apart from your competition and maintain a consistent customer base.
In addition, you should also detail a content map and provide information regarding your website design. If your practice will be taking a different approach from other competitors, note it in your strategy and clearly provide a rationale as to why.
One of the most important sections in your business plan is the financial plan. This section will be of chief interest to potential lenders, as it will help them make an informed business decision regarding whether they can approve your loan proposal. As such, it should be carefully planned and written in great detail. Here, you should list a variety of relevant financial information, such as the following:
In addition to the above information, you should also provide the necessary supporting documents that potential dental lenders can review when making their decision. If you are undergoing a dental practice acquisition , many of the necessary documents will be provided by the selling dentist. However, you will have to prepare some of them. Such financial documents to provide in this section may include:
Such financial documents should be 90-days old or less to be considered current under lending guidelines.
In the financial section of your business plan, you should also provide information that displays you have accounted for the impact of financial influences. Such influences may include business cycles, competition, the economy, seasonal variations, and other events that may impact your practice’s finances. All other information included in your financial plan should account for such influences.
The operations section will likely be the last and longest section of your business plan. Here, you will get into the nitty-gritty details the day-to-day operations that occur at your practice. You should provide information regarding the following information to provide lenders with a clear picture of how your practice will function:
Henry Schein Professional Practice Transitions is the leader in dental practice sales and transitions. Whether you are purchasing or selling a practice, we can help you through every step of the process. Thanks to our extensive marketing resources, national network of dental transition consultants, and superior hands-on client services, your dental practice transition is sure to be as advantageous as possible. To get started on the transition process, schedule a free 30-minute phone consultation with Henry Schein Professional Practice Transitions today.
Written by Dave Lavinsky
You’ve come to the right place to create your Dental business plan.
We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their dental businesses.
Below is a template to help you create each section of your Dental practice business plan.
Business overview.
Bright Family Dental is a startup dental clinic located in Milwaukee, Wisconsin that will be owned and operated by Dr. Ingrid Williams. Dr. Williams has worked with a team of dentists at another local family local dentistry for the past 18 years and has become one of the most requested dentists in the area and has now decided to open a dental clinic of her own. Milwaukee is a large metropolitan area where there is a shortage of dental offices that can serve the growing population. Dr. Williams plans on recruiting a team of dental assistants and hygienists from the local college.
Bright Family Dental will provide a comprehensive array of dental services to all individuals that include cleanings, restoration, and cosmetic dental care. The dental clinic will be located in a mid to higher income area in town that is surrounded by other ancillary medical offices as well as retail stores and restaurants.
The following are the services that Bright Family Dental will provide:
Bright Family Dental will target all households within a 5-mile radius. This will include families with children, teenagers, and young adults, seniors, and individuals who are insured and uninsured.
Bright Family Dental will be owned and operated by Dr. Ingrid Williams. She will recruit a team of highly qualified and trained dental assistants and hygienists. She will also hire a receptionist to answer phone calls and administer scheduling and rescheduling of patients. The clinic will also employ a full-time financial coordinator to handle all billing, insurance processing, and bill payments.
Bright Family Dental will be able to achieve success by offering the following competitive advantages:
Bright Family Dental is seeking $150,000 in debt financing to launch its dental business. The funding will be dedicated towards securing the dental clinic, purchasing dental equipment and supplies, and purchasing the office equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for the opening of the new dental clinic. The breakout of the funding is below:
The following graph below outlines the pro forma financial projections for Bright Family Dental.
Who is bright family dental.
Bright Family Dental is a startup dental clinic located in Milwaukee, Wisconsin. The clinic is founded by Dr. Ingrid Williams, a certified dentist who received her dental certification in 2004. Dr. Williams has worked with a team of dentists at another local family local dentistry for the past 18 years where she served children, teenagers, adults, and seniors to maintain a healthy and beautiful smile. Dr. Williams has become one of the most requested dentists in the area and has now decided to open a dental clinic of her own. Milwaukee is a large metropolitan area where there is a shortage of dental offices that can serve the growing population. Dr. Williams plans on recruiting a team of dental assistants and hygienists from the local college.
Bright Family Dental will provide a comprehensive array of dental services to all individuals that include cleanings, restoration, and cosmetic dental care. Bright Family Dental will be the dental clinic of choice in Milwaukee as it will implement a clean, friendly space with the latest dental technology. The dental clinic will be located in a mid to higher income area in town that is surrounded by other ancillary medical offices as well as retail stores and restaurants.
Bright Family Dental is the first startup business for Dr. Ingrid Williams. As an established dentist in the community, Dr. Williams has gained a reputation for providing excellent dental care to her patients of all ages. She realized that a particular segment of Milwaukee was lacking a sufficient comprehensive dental clinic and decided to pursue the opportunity of opening up her own dental practice.
Since incorporation, Bright Family Dental has achieved the following milestones:
The following will be the services Bright Family Dental will provide:
Over the past five years, the Dental industry experienced largely positive growth, as advances in dental technology and improved access to care for older adults resulted in greater gains. The industry benefited from rising disposable income and a relatively low unemployment rate, resulting in more consumers with healthcare coverage.
The average industry operator is expected to experience relatively high profit. The industry has historically experienced high margins, as a result, the industry is expected to continue expanding over the next five years, with more operators entering the field.
Industry revenue is projected to grow, increasing at an annualized rate of 2.3%. In particular, demand for industry services will come from older adults, who tend to need more serious and more frequent dental care as they age. In addition, the expansion of dental care through Medicaid will enable low-income adults to access the care they need. A relatively low unemployment rate will also support coverage and thus accessibility of industry services.
Demographic profile of target market.
Bright Family Dental will target all households within the immediate area. This will include families with children, teenagers, and young adults, seniors, and individuals who have insurance. Bright Family Dental will also take uninsured patients and offer payment plans if they need help with out-of-pocket dental expenses.
The precise demographics for Milwaukee, Wisconsin are:
Total | Percent | |
---|---|---|
Total population | 590,157 | 100% |
Male | 284,873 | 48.30% |
Female | 305,284 | 51.70% |
Under 5 years | 41,749 | 7.10% |
5 to 9 years | 43,509 | 7.40% |
10 to 14 years | 41,324 | 7.00% |
15 to 19 years | 43,301 | 7.30% |
20 to 24 years | 48,119 | 8.20% |
25 to 34 years | 106,407 | 18.00% |
35 to 44 years | 73,788 | 12.50% |
45 to 54 years | 64,669 | 11.00% |
55 to 59 years | 35,109 | 5.90% |
60 to 64 years | 27,995 | 4.70% |
65 to 74 years | 39,539 | 6.70% |
75 to 84 years | 17,394 | 2.90% |
85 years and over | 7,254 | 1.20% |
Total housing units | 260,024 | 100% |
Bright Family Dental will primarily target the following customer profiles:
Direct and indirect competitors.
Bright Family Dental will face competition from other companies with similar business profiles. A description of each competitor company is below.
Holmgren Family Dental is a local dental practice that operates with the leadership of Dr. Andrew Holmgren. The practice consists of a team of hygienists and assistants who offer exams and cleanings, fluoride treatments, fillings, crowns, bridges, root canals, implant restorations, mouth guards, dentures, sealants, and dental x-rays. His practice consists mainly of children and teenagers who are in need of braces. Dr. Holmgren provides the initial braces evaluation and exams and then refers his patients to the nearby orthodontist whose practice is next door. In addition, Dr. Holmgren also offers treatments for snore prevention, sinus lift augmentation, and bone grafting. Service costs vary depending on the needs of the patient and treatment plan. The office uses MedPay Credit to offer payment plans for procedures that aren’t covered by insurance.
The Dental Specialists of Milwaukee provides family dental care with a focus on children’s dentistry. The clinic is committed to reducing the need for future extensive dental work and providing preventative dental care for its patients. Their list of services include general dentistry, children’s dentistry, oral surgery, orthodontics and braces, and aligners. With five locations throughout Milwaukee, the practice has ten dentists and a team of assistants and hygienists who are able to service the large patient base. As the largest dental group in Milwaukee, The Dental Specialists of Milwaukee take patients of all ages and incomes and offer flexible payment plans. They take most insurance as well as Medicaid. The clinic also offers a dental discount payment plan that has low monthly payments, no interest, and no credit check required.
Riley Dental provides comprehensive oral health care while providing excellent customer service. The head dentist, Dr. Ana Riley, focuses on providing patient-focused comprehensive dentistry. As a general dentist, Dr. Riley has the experience and skill needed to offer the highest quality of care and services for her patients to maintain supreme oral health. Riley Dental offers dental cleanings and exams, crowns and bridges, dental fillings, emergency dentistry, dentures and partials, root canals, and extractions. The office also offers cosmetic treatments like veneers and teeth whitening. Dr. Riley also works extensively with geriatric patients to provide whatever is necessary for their unique needs. Riley Dental has invested in state-of-the-art technology and a digital x-ray machine. The clinic offers flexible payment plans for services that are not covered by insurance.
Bright Family Dental will be able to offer the following advantages over their competition:
Brand & value proposition.
Bright Family Dental will offer the unique value proposition to its clientele:
The promotions strategy for Bright Family Dental is as follows:
Bright Family Dental will be located in a highly populated area with heavy traffic flow. The location has prime visibility to new and existing patients.
Word of Mouth/Referrals
Dr. Williams has built up an extensive list of contacts over the years by providing exceptional dental service and expertise to her patients. The majority of her patient base will likely follow her to her new practice.
Print Advertising
Bright Family Dental will invest in professionally designed print ads to display in the local newspapers or flyers and publications.
Website/SEO Marketing
Bright Family Dental will hire an outside advertising firm to develop the company’s website. The website will be well organized, informative, and list all the services that Bright Family Dental is able to provide. The website will also list their contact information and location. The marketing director will also manage the company’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Milwaukee family dentist” or “dentist near me”, Bright Family Dental will be listed at the top of the search results.
The pricing of Bright Family Dental will be moderate and on par with competitors so customers feel they receive value when purchasing their services.
The following will be the operations plan for Bright Family Dental.
Operation Functions:
Bright Family Dental will have the following milestones complete in the next six months.
8/1/202X – Finalize contract to lease office space
8/15/202X – Finalize personnel and staff employment contracts for the Bright Family Dental team
9/1/202X – Order office and dental practice equipment and supplies
15/15/202X – Begin marketing efforts
10/22/202X – Begin moving into Bright Family Dental office
11/1/202X – Bright Family Dental opens its office for business
Dr. Ingrid Williams is a graduate of the University of Wisconsin Dental School and has been a practicing dentist at a local dental office for 18 years. During her tenure at the clinic, Dr. Williams performed a variety of dental services to patients of all ages.
Key revenue & costs.
The revenue drivers for Bright Family Dental are the fees for dental services performed at the office.
The cost drivers will be the cost of supplies necessary to maintain the dental services. Other expenses will be the payroll cost, rent, utilities, and marketing materials.
Key assumptions.
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.
Income statement.
FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
---|---|---|---|---|---|---|
Revenues | ||||||
Total Revenues | $360,000 | $793,728 | $875,006 | $964,606 | $1,063,382 | |
Expenses & Costs | ||||||
Cost of goods sold | $64,800 | $142,871 | $157,501 | $173,629 | $191,409 | |
Lease | $50,000 | $51,250 | $52,531 | $53,845 | $55,191 | |
Marketing | $10,000 | $8,000 | $8,000 | $8,000 | $8,000 | |
Salaries | $157,015 | $214,030 | $235,968 | $247,766 | $260,155 | |
Initial expenditure | $10,000 | $0 | $0 | $0 | $0 | |
Total Expenses & Costs | $291,815 | $416,151 | $454,000 | $483,240 | $514,754 | |
EBITDA | $68,185 | $377,577 | $421,005 | $481,366 | $548,628 | |
Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
EBIT | $41,025 | $350,417 | $393,845 | $454,206 | $521,468 | |
Interest | $23,462 | $20,529 | $17,596 | $14,664 | $11,731 | |
PRETAX INCOME | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
Use of Net Operating Loss | $0 | $0 | $0 | $0 | $0 | |
Taxable Income | $17,563 | $329,888 | $376,249 | $439,543 | $509,737 | |
Income Tax Expense | $6,147 | $115,461 | $131,687 | $153,840 | $178,408 | |
NET INCOME | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 |
FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
---|---|---|---|---|---|---|
ASSETS | ||||||
Cash | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 | |
Accounts receivable | $0 | $0 | $0 | $0 | $0 | |
Inventory | $30,000 | $33,072 | $36,459 | $40,192 | $44,308 | |
Total Current Assets | $184,257 | $381,832 | $609,654 | $878,742 | $1,193,594 | |
Fixed assets | $180,950 | $180,950 | $180,950 | $180,950 | $180,950 | |
Depreciation | $27,160 | $54,320 | $81,480 | $108,640 | $135,800 | |
Net fixed assets | $153,790 | $126,630 | $99,470 | $72,310 | $45,150 | |
TOTAL ASSETS | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 | |
LIABILITIES & EQUITY | ||||||
Debt | $315,831 | $270,713 | $225,594 | $180,475 | $135,356 | |
Accounts payable | $10,800 | $11,906 | $13,125 | $14,469 | $15,951 | |
Total Liability | $326,631 | $282,618 | $238,719 | $194,944 | $151,307 | |
Share Capital | $0 | $0 | $0 | $0 | $0 | |
Retained earnings | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
Total Equity | $11,416 | $225,843 | $470,405 | $756,108 | $1,087,437 | |
TOTAL LIABILITIES & EQUITY | $338,047 | $508,462 | $709,124 | $951,052 | $1,238,744 |
FY 1 | FY 2 | FY 3 | FY 4 | FY 5 | ||
---|---|---|---|---|---|---|
CASH FLOW FROM OPERATIONS | ||||||
Net Income (Loss) | $11,416 | $214,427 | $244,562 | $285,703 | $331,329 | |
Change in working capital | ($19,200) | ($1,966) | ($2,167) | ($2,389) | ($2,634) | |
Depreciation | $27,160 | $27,160 | $27,160 | $27,160 | $27,160 | |
Net Cash Flow from Operations | $19,376 | $239,621 | $269,554 | $310,473 | $355,855 | |
CASH FLOW FROM INVESTMENTS | ||||||
Investment | ($180,950) | $0 | $0 | $0 | $0 | |
Net Cash Flow from Investments | ($180,950) | $0 | $0 | $0 | $0 | |
CASH FLOW FROM FINANCING | ||||||
Cash from equity | $0 | $0 | $0 | $0 | $0 | |
Cash from debt | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
Net Cash Flow from Financing | $315,831 | ($45,119) | ($45,119) | ($45,119) | ($45,119) | |
Net Cash Flow | $154,257 | $194,502 | $224,436 | $265,355 | $310,736 | |
Cash at Beginning of Period | $0 | $154,257 | $348,760 | $573,195 | $838,550 | |
Cash at End of Period | $154,257 | $348,760 | $573,195 | $838,550 | $1,149,286 |
What is a dental business plan.
A dental business plan is a plan to start and/or grow your dental business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your dental business plan using our Dental Business Plan Template here .
There are a number of different kinds of dental businesses, some examples include: General Dentist, Periodontist, Endodontist, and Pedodontist or Pediatric Dentist.
Dental businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
Starting a dental business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.
1. Develop A Dental Business Plan - The first step in starting a business is to create a detailed dental business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your dental business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your dental business is in compliance with local laws.
3. Register Your Dental Business - Once you have chosen a legal structure, the next step is to register your dental business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to start your dental business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Dental Equipment & Supplies - In order to start your dental business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your dental business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
Although being in the business of perfecting smiles is more exciting than most occupations, it’s still essential to develop a business plan that is detailed and well thought out so you can maximize your success. A dental business plan should include the necessary steps to help your business find a path to long-term success and growth. The best way to get your practice where you want it to be is to figure out where you are now. In the same way you create treatment plans for patients, you will make adjustments based on your needs to lead you to your desired results.
As you begin drafting this plan, you should consider including details such as market analysis, cash flow projections, general marketing, competitive analysis, and more. By determining what factors impact the continued success of your practice and building a marketing strategy based on these factors, you can focus on taking the following steps to turn your goals into reality.
Every dental business plan should begin with an executive summary to provide the lender with an overview of the topics discussed within the document. This summary should be clear and concise so that your reader can easily interpret your plan and figure out the next steps. On average, this section will be about two pages long.
The executive summary is a critical component of your business plan and serves a bigger purpose than providing an outline for your audience. While it should briefly explain your dental practice, it needs to go beyond utility and grab your reader’s attention and engage their interest, so they are inclined to read the plan all the way through. Make sure this section is well written and contains essential information that the lender needs to know.
Not only should the executive summary be comprehensive and engaging, but it should also be easy to read. If the writing style is choppy, it will take longer for the reader to comprehend, and your message may be lost on them.
Essentially, it should feature all of the important details in your plan that will be relevant to the lender. The details included in the executive summary can vary, depending on the needs and goals of your practice. However, every executive summary must include the following elements:
It’s critical that your executive summary is customized to your practice and the goals of your dental plan. Avoid using generic summaries you’ve seen online because they will come across as vague and not provide the necessary background information needed to understand the specifics of your practice.
Because this section should only be two pages long, it can be difficult to sum up the most important aspects of your plan. To combat this, many professionals recommend writing the entire business plan and saving the executive summary for last so you can take note of all the details you want to highlight in the summary.
To capture your reader’s attention, make sure that you have an engaging introduction that is relevant to the dental field. As you begin your executive summary, you should state the objective of your dental business plan clearly and include high-priority information. In each section, include any statistics and relevant details that will back your plan and build credibility between your practice and the lender.
Editing your dental business plan is an essential step in the writing process that will influence the success of your delivery. You wouldn’t go over a treatment plan with patients that has errors, unclear messaging, or other overlooked mistakes. If your thoughts seem scattered and your text is littered with poor editing, typos, and wrong punctuation, this will undermine your credibility and won’t inspire lenders to believe in the success of your business. To inspire trust in your reader, make sure you fact-check statistics, remove the passive language, and filter out any repetitiveness.
Effective writing doesn’t always come naturally, and it can be a smart business decision to hire outside help, such as an editor or a professional content writer. These experts can also go over work you’ve already written to make it flow better and rid it of errors. Ensuring that your dental business plan is well written will give you extra confidence as you present it to lenders.
The company description should directly follow the executive summary and will outline what makes your practice unique, such as what you hope to achieve, what services you offer, how large your practice is, and more. This portion of the dental business plan will serve as a roadmap for your direction and vision for the practice so that a lender can establish a personal connection and gain a deeper understanding of you and your staff.
Once you’ve gathered all the information you need to include in your company description, make sure you present it in a way that is interesting to the reader. Begin by telling vital details about your dental practice and give an overview of your practice goals.
Your entire dental plan will be centered around your office and vision, so some of the information you give in this section will be repeated throughout the document. The company description will give an overview of these practice details for readers to refer back to for clarification.
In this section, you can capture the personal interest of a lender by demonstrating your passion for dentistry through clear and meaningful writing. Explain why you felt the desire to start a dental practice and what you hope to accomplish through your work.
Once you have included the previous information, you should detail the products and services your dental practice offers. If you’re purchasing an established practice, make sure you list any changes you plan on making to the services offered by the previous owner.
Instead of a bullet point list of your services and products, make sure this section highlights the benefits and quality of your offerings and how these will propel your dental practice into becoming an authority in your area and in your field.
You can use this section to explain how your practice will compete with other dental practices in the area that offer similar services and how your practice is a unique business that will enrich the community.
When writing up this section, be sure to include:
While this section may not be as exciting, it can still be engaging. After all, the services you offer are the tools you use to give people the smile of their dreams. This is your passion, so you should explain the services you offer and why prospective patients need your dental practice to live a higher quality of life and enjoy better oral health.
Use this portion of your dental business plan to highlight the services that set you apart from your competitors. For variation, include the levels of services you offer or your price points for each treatment. Our goal is to make the reader feel well informed on what makes your practice unique by consistently engaging with the content. However, we advise that you avoid overwhelming this section with too much detail. Instead, try to keep your descriptions concise so you can clearly communicate your services and why your team is the most qualified to provide them.
As a master of your field, you are knowledgeable about every aspect of dentistry and how to use your skills to help your community. However, your reader may not share the same background knowledge. Make sure you refrain from using too much medical jargon and focus on describing your services in layman’s terms.
Behind every great practice is a great management plan. Include in your business plan a section that details how the practice will be managed and the structure of your business. A detail worth including is whether your practice will be structured as a corporation, sole proprietorship, or a partnership. This section is also a great place to include a list of your employees and professional advisors that will help lead your team to long-term success.
In the next section of your dental business plan, examine the market around you and include data about your competitors, such as their SEO ranking, digital content, online presence, and other relevant information. The more you study the marketing data of those around you, the better informed you will be as you craft your own marketing efforts.
You should begin this section by providing an overview of your intended dental marketing plan and your target patient base. Be sure to include information on their income level, age, and lifestyle. If a competitor in your area has a similar target patient, specify in your plan how you will customize your marketing plan to set your practice apart as an authority to attract a consistent and loyal patient base.
This portion of your dental business plan is the perfect place to include a wireframe design and a sitemap regarding the plans for your website. If you decide to make vastly different design and content choices from your competitors, explain why your strategy will be more successful in communicating your message.
Many dentists find this section to be challenging because it requires them to investigate and analyze their competitors. However, you are most likely already aware of your competition or can find them by doing a simple search online.
When you’re investigating your competition, you want to know:
During your research, learn as much as you can about their promotions, sales, costs, services, pricing, and any products they sell. By doing this in-depth analysis, you will demonstrate to lenders that you’ve taken all the necessary steps to make your business a success and an asset to the community.
After you’ve completed your market analysis, you can use this background information about your competitors to create a plan that details how your practice will compete with them. Good information to include in this portion would be services you offer that they don’t or if they have higher prices than your practice for similar services. We want you to stand out from the crowd so prospective patients can see that you’re the clear choice for their treatment. In pursuit of this goal, it’s necessary to analyze this market information and identify what you have to offer that differs from the competition.
To make your information easier for the lender to understand and follow, organize this section purposefully for your readers. In the first paragraph, outline who your competitors are and what portion of the market they attract. Your next paragraph will detail your dental practice’s advantage over the competition and how your office will achieve success.
The goal of this section is to persuade the lender reading your business plan that you not only understand your competition but have also created an expert plan that will allow you to compete with other dentists in the area.
At the core of every effective business plan is a thorough financial plan. This section will be the most important to lenders and investors as they decide whether or not they can approve your loan proposals. As you write your financial portion, be sure to include great detail that will reassure your audience that you have the knowledge and skill it takes to craft a successful practice.
Relevant financial and funding information that should be detailed include:
As you complete the financial section of the document, include a paragraph that demonstrates that you’ve accounted for the impact of various financial influences. This may include seasonal variations, the economy, the competition, and other events that may impact your dental practice’s finances. You have taken the time to plan out every detail to bring your dream to life, and now it’s time to put this plan to paper and give lenders the answers to any questions they have.
Dental Operations
The final section of your dental business plan should be the operations section. This section should be your longest and will include all of the details related to the day-to-day operations of your practice.
You should provide the following information to lenders and investors with a clear picture of how your dental practice will function:
While creating this section, envision what the main takeaways are of the information you’re providing. This will help you avoid adding unnecessary information in favor of using concise but informative language.
Essentially, this section is designed as an outline that will include expense and capital requirements for your dental practice that you will need to operate daily. Take the opportunity to go into detail about your dental practice’s procedures, goals, and objectives,
This section of the plan will outline each step you will take to accomplish your dental practice’s mission and should include answers to the following questions:
In your writing, you must include a clear goal and objective that everyone on your team will be focused on completing. When you state your dental practice’s operational objective, you give your team a standard to work toward, and you give lenders a benchmark to measure.
For your dental business plan to be effective, it has to be detailed and professionally written. Many dentists find that while they know everything about their practice, it can be difficult to produce written content like this on such a high level. For this reason, many dentists choose to hire a consultant to help them plan and write their dentist business plan.
A professional consultant would help guide you every step of the way, whether you are purchasing or selling a dental practice. Consultants with a focus on business planning have extensive marketing resources and networks of dental consultants that can help you develop a well-written plan for your dental practice. With this skill set, these consultants can also help you create an efficient marketing strategy for you to include in your business plan.
When you work with a consultant on your business plan, you can have the reassurance that every section of the document is covered. A business plan that is written and developed by a professional can give you more confidence in your content as you give it to lenders for review.
If you are struggling to create an engaging business plan, then it may be time to call in the help of a professional. There are different experts to help you along the process, depending on which aspects of the document are proving to be challenging.
If you are confident in your writing skills but would like guidance on what information to include in your plan, then you can hire a consultant who will go through and revise your work. However, if you are finding the actual writing of the plan to be your biggest roadblock, you can hire a consultant to take over the writing portion and help you communicate what your practice’s objectives and goals are to a lender.
While consultants can be helpful in creating a professional business plan, no one knows your practice and its goals better than you. If you do decide to outsource work for the document, make sure you remain available while they work so you can understand the process and make recommendations for each section .
According to the American Dental Association, your dental practice can follow the same basic guidelines as small businesses do to create an effective plan that aids your growth and reaches your audience.
The ADA goes on to explain a few staples of creating an effective business plan, which includes:
If you’re purchasing an established dental practice, their business plan may need to be updated.
An updated dental business plan should include:
With this in mind, you can create a plan that incorporates all the fine details that a lender will look for in a well-rounded business plan.
Writing a dental business plan may seem like a daunting task, but with a few simple tips, it can be an enjoyable process that leads to producing the document that will kickstart your dream practice.
Something we’ve learned through our work is if you try to create a message that reaches everyone, you won’t be able to reach anyone. Instead, you may need to create a series of business plans that are adjusted to reach your target audience best. For example, if you are trying to secure funding, then you would need to provide the reader with proof that you will be able to make the loan payments.
A lender appreciates business plans that show the prospective borrower has extensive market knowledge. To demonstrate this, include market research in your document that is detailed and thorough . Be aware of your own strengths and weaknesses, and show lenders that you understand your limitations and see them as opportunities for growth.
As you enter a market, it’s important to understand who your competition is so you can adjust your business plan to set yourself apart. In your writing, describe your strategy to a lender that will explain how you plan to rise to the challenge.
Your business plan should be concise and engaging, but make sure you don’t leave out any details your reader needs to understand your business. You need your audience to take note of your professionalism and begin to believe in your ability to run a practice.
A well-written business plan should describe your strategy, goals, financials, your management team, competitors, target audience, services, and operations. Without these key factors, your plan may not seem as complete to lenders, and they will be less likely to understand your vision and goals for your dental practice.
It’s essential that you provide your readers with accurate information so you can build credibility. This is especially true of any financial information given in the document. In your dental business plan, you will need to include both sales and costs. We know that it can be difficult to predict sales, so we suggest you hire an accountant to go over your financials if you run into an issue with projections. Don’t let a few numbers stand in the way of you securing important financing. Take the extra step and save yourself the hassle.
The executive summary is considered among professionals to be the most important section of your plan. An experienced lender will head to this section first to learn about the important facts and figures included in the remainder of your business plan. While these details may seem dull, they actually paint the story of your passion for dentistry and how you plan to put this plan into action. Make sure you keep this in mind as you write, so your content feels engaging and encourages them to read through the rest of the document.
To make sure your document is as effective as possible, hire a business advisor to review your rough draft and give you constructive criticism. A review of your rough draft will help you determine which sections need to be revised, cut, or added to in order to make your final product stronger.
It’s important that you view this document as a guide for your strategy that informs how your business will develop. Your dental business plan will include responsibilities and goals that are frequently updated as your business grows. By following a solid plan, you can ensure your practice stays on track and in pursuit of future goals.
Your business plan is a great tool when trying to improve your chances of qualifying for a loan, but there are additional steps you can take to ensure success. For instance, we know that lenders want to see that a loan applicant has saved up a minimum of five percent of the loan amount and is not prone to living above their means. This will demonstrate your credibility and strengthen their trust in your practice. Many lenders will provide all of the financing for a start-up, but it’s important to them that they are taking a safe risk on a borrower who makes responsible decisions.
Before you try to purchase a start-up dental office or established practice, you will need to get prequalified for a loan. While prequalification isn’t the same as loan approval, it can give you a better understanding of what your borrowing capacity will be. We know that starting your practice is an exciting yet stressful time, and we want you to have as few surprises as possible as you work toward your goals.
Getting prequalified for a loan will give you an advantage as you begin bringing the dream of your practice to life. There are some landlords who won’t speak to a dentist concerning a lease if they haven’t been pre-approved for financing. Additionally, you will have more negotiating power when you speak to different parties so that you don’t feel cornered by circumstances into accepting deals that aren’t in your best interest. To ensure that this process progresses with ease, it’s important to know whether you qualify for a loan before you make any offers. While there is no guarantee you will be approved for a loan, it’s always better to know your options and limitations sooner rather than later.
The first step to take as you consider purchasing an existing dental practice or founding a start-up is to speak to a lender who can help finance your vision. Lenders can act as expert advisors that provide invaluable insight and help dentists get in touch with the right professionals to make their dreams a reality. The advice given by bankers is free, so you should take advantage of this resource as you move forward.
We suggest that you contact a lender prior to negotiations for an existing practice and even before you begin drafting a business plan. During this time, a lender can pre-approve you for a specific amount. If you begin the process without speaking to a lender, you may find yourself overwhelmed and over budget. If you consult with this finance expert before you make financial decisions, you will better understand what you can afford with a new practice, and you will have more flexibility during negotiations.
Your dental practice is a unique business that has lots of specific services and functions that allow you to rise above the competition. One of the best ways to set yourself up for success is to draft a thorough and descriptive dental business plan that showcases the best aspects of your practice. A dental business plan is a management tool that will help you track and evaluate the progress of your dental practice. This document is a roadmap that will keep you on track to reach your goals and help you gauge your progress based on your initial projections.
In addition to helping you track your progress, a business plan is a marketing document that you will use to secure financing for your practice from lenders. This dental business plan will help you easily convince lenders that you’re a good risk for their financial backing. If you produce a document that is well-written and properly formatted, you will be able to demonstrate that your dental progress will thrive and join the ranks of other successful businesses. The best part of this document is that it serves as the written version of your dream. You aren’t just selling lenders on facts and figures but also the practice you’ve envisioned where you will use your skillset to craft life-changing smiles in your community.
In the ever-evolving landscape of small businesses, the entrepreneurial mindset emerges as a critical catalyst for success. It is the driving force that propels visionaries
In today’s fast-paced world, it’s all too easy to get caught up in the daily grind and neglect one of the most important investments of
The medical profession is demanding, and burnout is a real concern for many doctors and dentists. Long hours, high-stress levels, and the constant pressure to
Are you ready for a growth system that’s proven to drive exponential results for orthodontic practices of all sizes?
We’ll help you transform your practice to serve your patients better, empower your team, and build a business and lifestyle that are 100% sustainable.
We only have the capacity to onboard a few partners each month, so don’t wait! Book your call today.
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Spark Change
What is a DSO and why should your dental practice be concerned about them? Could your practice benefit from partnering with an area DSO? How could building your own DSO be a profitable and desirable venture? A DSO, or dental service organization , provides contract support services for dental practices. These include:
DSOs provide their partner dental practices with advanced technology, career growth opportunities, compliance monitoring assistance, and more vital support that spares each dental practice from the necessity if investing in all these technologies and areas. If you are interested in partnering with a DSO or creating your own thriving DSO, we can help with advice, support, and practical steps.
Are you a dentist or owner of a dental practice? What are some practical benefits of partnering with a DSO? Choose any of the areas listed above and imagine how skilled and talented support in this area could improve your patient care, billing, customer support, or other areas. For example, let’s examine your administrative responsibilities.
The chores of hiring, payroll, and dealing with insurance companies requires experienced and knowledgeable team members. How easy are they to find? When you partner with a DSO, providing these skilled people is the responsibility of the organization and not you, the dentist. Consider how this can improve your balance at work, and allow for more personal time with your family.
Plus, this personnel brings with them the necessary knowledge and setup for using the latest technology, software, and other components that you may not have been able to afford. The DSO provides these resources; they are able to take advantage of bulk purchasing agreements that save money and provide many services for all their partner dental practices. Even simple items like dental floss can be obtained through bulk purchase agreements.
If you are a new dentist, working at a DSO could be a good option when starting your own office right out of school is not. Paying off school debt could be your priority, while also gaining the needed experience and knowledge to open your open practice. You also get the opportunity to learn the latest technologies and practices and see many different dental practices in operation. You can use this knowledge and experience when the time comes to design and open your own dental practice.
Remember that a dental service organization is a support organization that provides a primary resource – people. Your successful DSO must be a people business that focuses on building strong relationships, both with your employees and your partner dental practices. Keeping this fact at the forefront of all your decision-making will keep you focused on the main thing even as you build different aspects of your DSO. What does that look like in practice? Here are four principles for keeping people as your primary focus.
Lead with passion. Enforce your organization’s purpose, mission, and values on your team. Be a role model for your values. If your aim is to serve others, serve others passionately and respectfully. And expect these values of your team. It is important to have open communication and effectively communicate your expectations to your employees across the board. Maintain a positive attitude about your company and its goals and expect this attitude from others with whom you work. Enforce a “team player” attitude.
Being a good leader also means ensuring your team is adequately trained and has the tools needed for their jobs. An open-door policy is essential to ensuring your team knows that their needs can be voiced. Let others know that you can appreciate constructive criticism and can use it to the company’s advantage. Invest in your team because they will help get you to the top.
What kind of financing or investors do you have in the works for your DSO plans? Your financial plan is a staple in your DSO journey. Often, dental loans provide up-front financing for new DSOs. But this may limit you when your business begins to grow and thrive. The right investor could be an option. Consider contacting a financial adviser with your goals and plan prior to starting your organization to ensure safe and reliable financing that will not inhibit your company’s growth.
This feeds into how you are able to provide for your team members. Those professionals who work for you that will go out to serve your partner dental practices must be adequately compensated. When planning your DSO, you need to pay close attention to the pay scales for the different professionals in all the regions you plan to serve. Plan appropriately to support your team and offer good benefits to help build loyalty and professionalism from the beginning.
Your people are your profit. Strategies and processes are important, but if you do not have top-notch people working with you, your business will suffer and partner dental practices will vanish. You need experts in every area of your organization – not just excellent dentists. This includes your hygienists and clerical staff.
Hire well but also train well. Webinars or training sessions are a start. Consider using a third-party company to help train your team for excellence. Select carefully who you want serving in management positions. The right leadership can make or break your business. Remember, investment equals growth.
Make it a goal to standardize that culture of excellence at every location. Patients should be the top priority at every partner dental practice. The morals and high standards of care should be the same at every place of business. Try standardizing your processes as well, not just the way you treat your patients.
For example, the way the staff greets patients, the way the phones are answered and the theme of patient-centered care should all be the same within the organization. That way, patients will recognize excellence and this trickles back through the dental practice to your DSO. Patients are your biggest marketer. Make your DSO stand out by creating a culture of excellence.
Could a dental service organization considerably raise the quality of your dental practice while alleviating many of your headaches? Contact Strategic Practice Solutions, LLC for more information about what we offer to help your dental practice become even more successful.
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Home | Blog | What is a DSO (Dental Service Organization) and How Does it Work?
The dental industry, like many other sectors, has evolved to adapt to changing times and technology. One significant development in recent years has been the rise of Dental Service Organizations (DSOs).
It’s important to note, however, that DSOs may not be the best option for everyone. While DSOs can take on some of the difficulties with dental practice management, they often severely limit how much control an owner has over the business.
In this blog, we will discuss the topic of DSOs, explain what they are, how they work, their benefits, downsides, and their potential role in the future of dentistry.
Before we explore how DSOs work, let’s begin with the basics: what exactly is a DSO?
A Dental Service Organization, or DSO, is a business model in the dental industry that provides comprehensive support and services to dental practices. These organizations are responsible for managing the non-clinical aspects of a dental practice, allowing dentists to focus on patient care while the DSO handles administrative and business operations.
DSOs have a relatively recent history but have quickly gained prominence. The idea of centralized business support for dental practices began to gain traction in the 1990s, and since then, the concept has grown exponentially.
DSOs are typically characterized by their ability to offer economies of scale, centralized business functions, and support in areas such as staffing, marketing, billing, and technology. They vary in size and scope, from small regional organizations to large national chains.
DSOs come in various forms, each with their unique focus and approach.
In the current dental industry, the prevalence of these types of DSOs continues to grow. Corporate DSOs have established themselves as major players, while emerging DSOs are on the rise, offering a competitive alternative for dental practices looking for support. Specialty-focused DSOs are also becoming more common as they cater to the specific needs of various dental specialties. The dental service organization model is evolving and diversifying.
Understanding the inner workings of DSOs is crucial for dentists considering partnerships.
DSOs may be owned by dentists, non-dentists, private equity firms, or other investors. They often have a leadership team responsible for overseeing the operations of multiple affiliated dental practices.
DSOs offer a wide range of services, including assistance with hiring and training staff, implementing technology solutions, handling marketing and patient acquisition, and managing billing and insurance claims.
DSOs often have strategies for expanding their network of practices, which may include acquiring existing dental practices or partnering with dentists looking to sell their practices .
The future of DSOs is a topic of significant interest and debate in the dental industry. DSOs are likely to play a crucial role in shaping the future of dental care, influencing how services are delivered and how practices operate.
Trends and Growth Projections: DSOs are expected to grow in the coming years , with more dentists exploring partnership opportunities.
Dental Service Organizations are an evolving part of the dental industry. Understanding what DSOs are, how they operate, and their potential benefits and challenges is crucial for dentists, patients, and anyone interested in the future of dental care. DSOs offer administrative support, opportunities for professional development, and increased buying power, but they also face concerns about patient care quality and regulatory oversight.
Are you considering a DSO? Reach out to a WPS dental broker for consulting on if it would be the right fit for you.
The dental industry, like many other sectors, has evolved to adapt to changing times and technology. One significant development in recent years has been the
Selling your dental practice can be a significant decision, one that impacts not only your financial well-being but also the future of the patients and
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Perspective is everything. This is especially true as you navigate the conversation surrounding the DSO dental model.
The narrative is important because for you it might define or clarify how you perceive your future in dentistry. And frankly, the discussion doesn’t appear to be slowing down anytime soon.
In essence, it’s a conversation about your alternatives for providing excellent patient care while running an efficient dental practice. The good news is that you’re no longer locked into one way of doing dentistry or how you approach the business of dentistry.
Now’s the perfect time to sharpen your perspective and clearly understand your options as relates to corporate dentistry.
First things first. Let’s answer the obvious question you might be asking or seeking clarity about.
Dental support organizations (DSOs) have appeal to a broad swath of the dental industry. You probably recognize that this approach to dentistry is a topic of conversation among those about other top dental trends .
”According to their industry trade group, the Association of Dental Support Organizations, DSOs contract with dental practices to provide critical business management and support including non-clinical operations. The creation of DSOs, also commonly referred to as dental service organizations, have allowed dentists to maximize their practice from a clinical perspective while relying on the DSO to handle the “business side” of their operations through professional office management. ”
DSOs are structured to provide oversight and accountability within a dental practice relative to their overall operations. Choosing to affiliate with a dental support organization expands your ability to focus on patient care and less on administrative tasks.
The percentage of solo private practices and group practices affiliated with the DSO dental model has steadily increased.
”The American Dental Association Health Policy Institute indicates that 7.4 percent of all practicing US dentists are affiliated with DSOs.”
Being more specific – you might be exiting dental school with a burden of debt to contend with. Or maybe you’re a veteran dentist strapped with a consistent human resources challenge while trying to stay focused on dental care for your growing patient base.
DSOs are equipped to provide relief for those common scenarios. They provide a solution for dentists at every career level or for those seeking specific support to more effectively run their practice.
As you know, your dental practice has a number of “moving parts.” As a solo practice you have the day-to-day realities associated with providing dental care. Then there’s the business of dentistry that you must handle as well.
That necessary balance of business management and dentistry is common for the American dental practice.
Dental service organizations deliver welcome relief to the business side of running a solo private practice or a private group practice. The DSO model provides essential advantages.
A survey and extensive data produced by the Oral Health Workforce Research Center (OHWRC) reveals the various ways DSOs define their function. For example…
Think of the DSO model as the necessary structure that supports your dental practice. Your affiliation with a dental service organization gives you added assurance of staying focused on dental care while the business of dentistry functions uninterrupted in the background.
Bottom line: the DSO model allows dentists to stay focused. You can focus on patients and make the necessary clinical decisions confident that non-clinical operations are professionally covered.
Bill Neumann, CEO of Group Dentistry Now/Join DSO confirms,
”Worrying about the business side of running a dental office can be very time-consuming and distracting… The support organization takes care of the business so the dentist can focus on what they went to school for – dentistry.”
In essence this is the perceived value of dental service organizations to the dental industry. It’s why dentists throughout the United States are making the move…and perhaps why your perspective is being clarified as a result.
The solo private dental practice has been the norm for decades. And it’s still the default model for new and veteran dentists.
That being said, many are pivoting and perceiving the longterm scalability of the DSO model as a better career move.
” DSOs are having a significant impact on the dental industry in a number of ways. By taking the business side off of the plates of traditional dentist/owners, those dentists who want to focus solely on clinical excellence have a means of pursuing such an arrangement.”
The common ground of each dental service organization is consistent support. Joining a DSO gives you breathing room and for many that outpaces the perceived and real challenges of how to run a successful dental practice .
Perception is reality. And if your reality is being overtaken by business management as a practice owner (at the expense of clinical operations)- you can see the appeal of being a DSO dental practice.
Dental groups (and the solo private practice) require a business model that answers the basic question about how to get more dental patients into your office. Alongside that is managing the day-to-day routines common for all brick-and-mortar businesses.
A fair perception about the DSO model and its relevance to your practice is best determined by your longterm ability to balance patient acquisition and care with business efficiency.
The big question that hangs-in-the-air for you is…
Your answer could be based on your perception about DSOs in general. Or it could have much to do with the systems you have in place to manage the daily clinical and operational tasks.
One thing is certain whether you choose solo, private practice dentistry, private, group practice dentistry, or the DSO model of dentistry. You can standardize, centralize, and grow your practice with the Planet DDS Denticon Dental Practice Management Software .
Curious how it works? See the Denticon Dental Dashboard in action…
Contact us for more information about how Denticon can streamline your patient care systems including the tasks associated with a DSO affiliated practice.
If you want to start a Dental business or expand your current Dental business, you need a business plan.
The following Dental Office business plan template gives you the key elements to include in a winning Dental business plan.
You can download our Dental Practice Business Plan Template (including a full, customizable financial model) to your computer here.
Below are links to each of the key sections of a dental practice business plan example:
Dental Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan
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Dental Support Organizations (DSOs) contract with dental practices to provide critical business management and support including non-clinical operations.
Enables dentists to focus on the patient while delivering excellent dental care.
Dental practices contract with DSOs to provide critical business management and support including non-clinical operations. The creation of DSOs have allowed dentists to maximize their practice with the support of professional office management. The DSO model enables dentists to focus on the patient while delivering excellent dental care.
Centralized practice support DSOs provide an array of non-clinical services to dentists, making it easier for them to run their dental practice. These services include facility maintenance, supply procurement, human resources, compliance, accounting and marketing services.
Advanced technology Thanks to purchasing leverage, available capital and continuous R&D, DSOs enable dentists to utilize state-of-the-art tools and products, such as digital X-rays, electronic health records and CAD/CAM systems.
Professional education & training Many DSOs offer robust continuing education provided by experienced professional dental mentors so dentists can stay abreast of new protocols, equipment, practice management tools and techniques.
Economies of scale Greater buying power and the ability to negotiate with vendors helps DSOs lower dentists’ supply costs. DSOs also help provide access to the capital dentists need for the most modern equipment, and to help support their practices.
More face time with the dentist By helping to reduce the time that dentists have to devote to the administrative aspects of running their practices, DSOs enable dental professionals to devote more of their time to patient care.
More flexible scheduling DSO-supported dental practices are able to offer longer office hours and more appointments, including nights and weekends, to accommodate patients’ work and life schedules.
Access to state-of-the-art care DSO-supported dentists have access to advanced technologies, such as digital X-ray systems and same-day restorations—all of which add up to high quality care and a better overall consumer experience.
Affordable care The purchasing power of DSOs enables dentists to accept more types of insurance plans and provide high quality services that patients value and can afford.
The values of the Association of Dental Support Organization (ADSO) reflect the standards set by our members. Membership in the ADSO requires adherence to a comprehensive Code of Ethics. Members demonstrate professionalism, share best practices and apply the Code of Ethics in everyday activities.
The ADSO is committed to excellence.We operate with transparency and integrity through significant investments in communities where member-supported dentists practice. Community involvement, innovative services and the highest standards for proven methods are the shared hallmarks of our industry.
The ADSO serves a dynamic and growing industry. Our member companies operate around the world and support thousands of dentists who provide the highest quality of care.
Human resources, marketing & branding, capital & financing, tax services, risk management, practice support, dispelling dso myths.
Reality | |
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Many DSOs have low single-digit programs, strong mentoring opportunities | |
Many DSO-supported dentist are now making DSO affiliations their career of choice | |
Many DSO-supported dentists earn more, have more mobility and have a better work-life balance than private practitioners |
ADSO member organizations support a practice environment where dentists have the ability to choose the administrative services which best allows them to focus on patients, expand access to quality dental care and improve the oral health of their communities.
Association of Dental Support Organizations
1800 M Street, NW 400S Washington, DC 20036
EMAIL: [email protected]
PHONE: 202-429-1600
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Updated: Apr 7, 2024, 1:44pm
Before you begin: get in the right mindset, 1. determine your business concept, 2. research your competitors and market, 3. create your business plan, 4. choose your business structure, 5. register your business and get licenses, 6. get your finances in order, 7. fund your business, 8. apply for business insurance, 9. get the right business tools, 10. market your business, 11. scale your business, what are the best states to start a business, bottom line, frequently asked questions (faqs).
Starting a business is one of the most exciting and rewarding experiences you can have. But where do you begin? There are several ways to approach creating a business, along with many important considerations. To help take the guesswork out of the process and improve your chances of success, follow our comprehensive guide on how to start a business. We’ll walk you through each step of the process, from defining your business idea to registering, launching and growing your business .
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The public often hears about overnight successes because they make for a great headline. However, it’s rarely that simple—they don’t see the years of dreaming, building and positioning before a big public launch. For this reason, remember to focus on your business journey and don’t measure your success against someone else’s.
New business owners tend to feed off their motivation initially but get frustrated when that motivation wanes. This is why it’s essential to create habits and follow routines that power you through when motivation goes away.
Some business owners dive in headfirst without looking and make things up as they go along. Then, there are business owners who stay stuck in analysis paralysis and never start. Perhaps you’re a mixture of the two—and that’s right where you need to be. The best way to accomplish any business or personal goal is to write out every possible step it takes to achieve the goal. Then, order those steps by what needs to happen first. Some steps may take minutes while others take a long time. The point is to always take the next step.
Most business advice tells you to monetize what you love, but it misses two other very important elements: it needs to be profitable and something you’re good at. For example, you may love music, but how viable is your business idea if you’re not a great singer or songwriter? Maybe you love making soap and want to open a soap shop in your small town that already has three close by—it won’t be easy to corner the market when you’re creating the same product as other nearby stores.
If you don’t have a firm idea of what your business will entail, ask yourself the following questions:
These questions can lead you to an idea for your business. If you already have an idea, they might help you expand it. Once you have your idea, measure it against whether you’re good at it and if it’s profitable.
Your business idea also doesn’t have to be the next Scrub Daddy or Squatty Potty. Instead, you can take an existing product and improve upon it. You can also sell a digital product so there’s little overhead.
Before you choose the type of business to start, there are some key things to consider:
Not sure what business to start? Consider one of these popular business ideas:
Most entrepreneurs spend more time on their products than they do getting to know the competition. If you ever apply for outside funding, the potential lender or partner wants to know: what sets you (or your business idea) apart? If market analysis indicates your product or service is saturated in your area, see if you can think of a different approach. Take housekeeping, for example—rather than general cleaning services, you might specialize in homes with pets or focus on garage cleanups.
The first stage of any competition study is primary research, which entails obtaining data directly from potential customers rather than basing your conclusions on past data. You can use questionnaires, surveys and interviews to learn what consumers want. Surveying friends and family isn’t recommended unless they’re your target market. People who say they’d buy something and people who do are very different. The last thing you want is to take so much stock in what they say, create the product and flop when you try to sell it because all of the people who said they’d buy it don’t because the product isn’t something they’d buy.
Utilize existing sources of information, such as census data, to gather information when you do secondary research. The current data may be studied, compiled and analyzed in various ways that are appropriate for your needs but it may not be as detailed as primary research.
SWOT stands for strengths, weaknesses, opportunities and threats. Conducting a SWOT analysis allows you to look at the facts about how your product or idea might perform if taken to market, and it can also help you make decisions about the direction of your idea. Your business idea might have some weaknesses that you hadn’t considered or there may be some opportunities to improve on a competitor’s product.
Asking pertinent questions during a SWOT analysis can help you identify and address weaknesses before they tank your new business.
A business plan is a dynamic document that serves as a roadmap for establishing a new business. This document makes it simple for potential investors, financial institutions and company management to understand and absorb. Even if you intend to self-finance, a business plan can help you flesh out your idea and spot potential problems. When writing a well-rounded business plan, include the following sections:
Learn more: Download our free simple business plan template .
An exit strategy is important for any business that is seeking funding because it outlines how you’ll sell the company or transfer ownership if you decide to retire or move on to other projects. An exit strategy also allows you to get the most value out of your business when it’s time to sell. There are a few different options for exiting a business, and the best option for you depends on your goals and circumstances.
The most common exit strategies are:
As your small business grows, it’s important to have a scalable business model so that you can accommodate additional customers without incurring additional costs. A scalable business model is one that can be replicated easily to serve more customers without a significant increase in expenses.
Some common scalable business models are:
One of the most important things to do when starting a small business is to start planning for taxes. Taxes can be complex, and there are several different types of taxes you may be liable for, including income tax, self-employment tax, sales tax and property tax. Depending on the type of business you’re operating, you may also be required to pay other taxes, such as payroll tax or unemployment tax.
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When structuring your business, it’s essential to consider how each structure impacts the amount of taxes you owe, daily operations and whether your personal assets are at risk.
An LLC limits your personal liability for business debts. LLCs can be owned by one or more people or companies and must include a registered agent . These owners are referred to as members.
An LLP is similar to an LLC but is typically used for licensed business professionals such as an attorney or accountant. These arrangements require a partnership agreement.
If you start a solo business, you might consider a sole proprietorship . The company and the owner, for legal and tax purposes, are considered the same. The business owner assumes liability for the business. So, if the business fails, the owner is personally and financially responsible for all business debts.
A corporation limits your personal liability for business debts just as an LLC does. A corporation can be taxed as a C corporation (C-corp) or an S corporation (S-corp). S-corp status offers pass-through taxation to small corporations that meet certain IRS requirements. Larger companies and startups hoping to attract venture capital are usually taxed as C-corps.
Before you decide on a business structure, discuss your situation with a small business accountant and possibly an attorney, as each business type has different tax treatments that could affect your bottom line.
There are several legal issues to address when starting a business after choosing the business structure. The following is a good checklist of items to consider when establishing your business:
Make it memorable but not too difficult. Choose the same domain name, if available, to establish your internet presence. A business name cannot be the same as another registered company in your state, nor can it infringe on another trademark or service mark that is already registered with the United States Patent and Trademark Office (USPTO).
Business Name vs. DBA
There are business names, and then there are fictitious business names known as “Doing Business As” or DBA. You may need to file a DBA if you’re operating under a name that’s different from the legal name of your business. For example, “Mike’s Bike Shop” is doing business as “Mike’s Bikes.” The legal name of the business is “Mike’s Bike Shop,” and “Mike’s Bikes” is the DBA.
You may need to file a DBA with your state, county or city government offices. The benefits of a DBA include:
You’ll officially create a corporation, LLC or other business entity by filing forms with your state’s business agency―usually the Secretary of State. As part of this process, you’ll need to choose a registered agent to accept legal documents on behalf of your business. You’ll also pay a filing fee. The state will send you a certificate that you can use to apply for licenses, a tax identification number (TIN) and business bank accounts.
Next, apply for an employer identification number (EIN) . All businesses, other than sole proprietorships with no employees, must have a federal employer identification number. Submit your application to the IRS and you’ll typically receive your number in minutes.
Legal requirements are determined by your industry and jurisdiction. Most businesses need a mixture of local, state and federal licenses to operate. Check with your local government office (and even an attorney) for licensing information tailored to your area.
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Keep your business and personal finances separate. Here’s how to choose a business checking account —and why separate business accounts are essential. When you open a business bank account, you’ll need to provide your business name and your business tax identification number (EIN). This business bank account can be used for your business transactions, such as paying suppliers or invoicing customers. Most times, a bank will require a separate business bank account to issue a business loan or line of credit.
If you sell a product, you need an inventory function in your accounting software to manage and track inventory. The software should have ledger and journal entries and the ability to generate financial statements.
Some software programs double as bookkeeping tools. These often include features such as check writing and managing receivables and payables. You can also use this software to track your income and expenses, generate invoices, run reports and calculate taxes.
There are many bookkeeping services available that can do all of this for you, and more. These services can be accessed online from any computer or mobile device and often include features such as bank reconciliation and invoicing. Check out the best accounting software for small business, or see if you want to handle the bookkeeping yourself.
Before you fund your business, you must get an idea of your startup costs. To determine these, make a list of all the physical supplies you need, estimate the cost of any professional services you will require, determine the price of any licenses or permits required to operate and calculate the cost of office space or other real estate. Add in the costs of payroll and benefits, if applicable.
Businesses can take years to turn a profit, so it’s better to overestimate the startup costs and have too much money than too little. Many experts recommend having enough cash on hand to cover six months of operating expenses.
When you know how much you need to get started with your business, you need to know the point at which your business makes money. This figure is your break-even point.
In contrast, the contribution margin = total sales revenue – cost to make product
For example, let’s say you’re starting a small business that sells miniature birdhouses for fairy gardens. You have determined that it will cost you $500 in startup costs. Your variable costs are $0.40 per birdhouse produced, and you sell them for $1.50 each.
Let’s write these out so it’s easy to follow:
$500 for the first month | ||
40 cents per birdhouse | ||
$1.50 | ||
$500/($1.50 - 40 cents) | ||
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Business plan. This roadmap organizes your DSO's mission, goals, target market, services, and growth approach. It should include: Financial projections. Competitive analysis. A detailed roadmap to develop a scalable organization. Key value drivers and execution strategies. How the DSO will service the practices.
Dental Business Plan Template. Over the past 20+ years, we have helped over 2,000 dentists create business plans to start and grow their dental practices. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a dental business plan template step-by-step so ...
February 26, 2024. Business Plan. Creating a comprehensive business plan is crucial for launching and running a successful dental practice. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your dental practice's identity, navigate the competitive market, and secure funding ...
5.1 Competitive Edge. The Tooth Fairy will leverage their two competitive edges to generate market share. Customer service. The Tooth Fairy's entire practice is based on a customer centric service model. This business model is particularly emphasized when Dr. Extractor is working with patients.
In this article we go through, step-by-step, all the different sections you need in the business plan of your dental practice. Use this template to create a complete, clear and solid business plan that get you funded. 1. Dental Practice Executive Summary. The executive summary of a business plan gives a sneak peek of the information about your ...
Brian Colao is the Director of Dykema Cox Smith's Dental Service Organizations Industry Group. He is widely regarded as one of the foremost authorities in the United States on the laws affecting dental service organizations. He can be reached at (214) 462-6409 or [email protected]. 2016 Summer.
Step 1. Download the form. Access the Printable Dental Business Plan form from a reputable source or website. Step 2. Gather information. Collect all necessary information and data to complete the form, including practice details, market analysis, financial projections, and operational strategies. Step 3. Read instructions.
On average, dental practices can have about a 25% profit margin. This profit margin can be more, depending on your specialty, location, and overhead costs. It is also possible to increase the profit margin of a dental practice in a variety of ways. For new practices, it your business plan allow you a profit margin of at least 40%.
Components of a Business Plan. Existing dental practices may also need to update their business plans, especially if they want to expand. An updated plan needs: Your dental practice's financial position. Your current debt, if any. Updated lender information and terms. A recent financial comparison with similar businesses.
Here are the key steps to consider when writing a business plan: 1. Executive Summary. An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan. Here are a few key components to include in your ...
Creating an effective business plan is essential for any business's success—including dental practices. Business plans provide detailed information that helps businesses forge a path towards long-term growth and success. Such information may regard market analysis, marketing, cash flow projection, competitive analysis, and other relevant ...
The breakout of the funding is below: Dental office space build-out: $20,000. Dental equipment and supplies: $50,000. Office equipment and supplies: $10,000. Three months of overhead expenses (payroll, rent, utilities): $50,000. Marketing costs: $10,000. Easily complete your Dental business plan! Download the dental business plan template ...
Use this portion of your dental business plan to highlight the services that set you apart from your competitors. For variation, include the levels of services you offer or your price points for each treatment. Our goal is to make the reader feel well informed on what makes your practice unique by consistently engaging with the content.
Enforce your organization's purpose, mission, and values on your team. Be a role model for your values. If your aim is to serve others, serve others passionately and respectfully. And expect these values of your team. It is important to have open communication and effectively communicate your expectations to your employees across the board.
A Dental Service Organization, or DSO, is a business model in the dental industry that provides comprehensive support and services to dental practices. These organizations are responsible for managing the non-clinical aspects of a dental practice, allowing dentists to focus on patient care while the DSO handles administrative and business ...
The DSO model provides essential advantages. The administrative advantage includes HR, marketing, team recruitment and training, billing and payroll. The compensation advantage delivers consistent pay, salary growth incentives, and in some instances, a signing bonus. The insurance advantage can provide more coverage options for your patients as ...
Use this free dental business plan template to quickly & easily create a great business plan to start, grow and/or raise funding for your business. ... Service Business Plan Templates; Other Business Plan Templates. Business Plan Articles. Dave Lavinsky, May 24, 2024
The dental service organization (DSO) model has grown substantially over the last two-plus decades, and the American Dental Association predicts DSOs will experience a growth rate of nearly 100% ...
What is a DSO? Dental practices contract with DSOs to provide critical business management and support including non-clinical operations. The creation of DSOs have allowed dentists to maximize their practice with the support of professional office management. The DSO model enables dentists to focus on the patient while delivering excellent ...
The best way to accomplish any business or personal goal is to write out every possible step it takes to achieve the goal. Then, order those steps by what needs to happen first. Some steps may ...
Delta Dental of Idaho is a part of Delta Dental Plans Association. Through our national network of Delta Dental companies, we offer dental coverage in all 50 states, Puerto Rico and other U.S. territories.
246 Dental Service Organization jobs available in Moscow, MI on Indeed.com. Apply to Customer Service Representative, Sales Representative, Field Technician and more!
Overview of Dental Plan Benefits. Most dental plans offer basic coverage for general dental exams, cleanings, fillings, and other routine care. Typically, plans cover two dental checkups and yearly cleanings at low or no cost to you. Basic fillings, root canals, and tooth extractions are usually covered, at least in part.
If you no longer qualify for Medicaid, we can help you find the right health coverage. Anthem Individual and Family plans can be an affordable option for you and your family. Talk to a health plan consultant: 833-828-6962 (TTY: 711) Mon-Fri, 8 am to 8 p.m. ET, 8 a.m. to 7 p.m. CT, 7 a.m. to 6 p.m. MT, 7 a.m. to 5 p.m. PT.
We also provide repair and emergency treatment, including root canal therapy, fillings, crowns, and extractions. Call to schedule your dental visit. Established patients can schedule online! WA: 509.444.8200. ID: 208.848.8300.
The article shows the main mistakes of business planning in the service sphere that are the most frequent ones in practice. ... [Production Plan in Business Planning of Commercial and Trade Organizations]. Bulletin of the Academy, 3: 25-31. ... Typical Mistakes of a Business Plan in the Service Sector. Journal of Environmental Management and ...
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