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Financial Plan in Business Plan: Essential Steps for Success
Executive summary of a financial plan
Revenue streams and sales forecasts, expense breakdown and management, cash flow analysis, capital and funding requirements, budget allocation and financial controls, financial statements overview, profitability and net worth, market analysis and forecasting, liabilities and risk management, financial planning and performance metrics, exit strategy and long-term financial planning.
Creating a financial plan in a business plan is a crucial step that can determine the success or failure of your venture. Whether you’re looking to attract investors, secure loans, or simply ensure long-term growth, a well-crafted financial plan provides the roadmap. It not only showcases your current financial health but also forecasts the potential profitability of your business. This article will summarize the key components and steps to help you craft a comprehensive financial plan aligning with your overall business goals.
Understanding how to incorporate a financial plan into your business strategy can set you apart. By learning the essentials, you’ll be better equipped to manage cash flow, estimate profits, and navigate financial challenges.
What is a financial plan in business planning?
What are the elements of a financial plan?
How to write a financial plan in a business plan?
What should be included in a financial plan?
What is the financial part of the business plan?
How do I write a financial plan?
How to write a financial summary for a business plan?
What’s the difference between a business plan and a financial plan?
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What is a financial plan in a business plan?
A financial plan is a key part of a business plan . It shows the money side of a business idea. This plan helps owners and investors see if the business can make money.
A financial plan has several important parts. It starts with a sales forecast that predicts how much money the business will make.
Next, it lists all the costs of running the business. This includes things like rent, supplies, and worker pay.
The plan also shows cash flow. This tells when money comes in and goes out of the business. It helps make sure there’s always enough cash to pay bills.
Profit and loss statements are another big piece. They show if the business is making or losing money over time.
The balance sheet lists what the business owns and owes.
Lastly, the plan may include goals for sales growth or profit. It might also have ways to reach these goals. All these parts work together to paint a clear money picture of the business.
Elements of a financial plan in a business plan
The elements of a financial plan in a business plan are essential to understanding your company’s financial health and future potential. They provide a detailed picture of revenue generation, cost management, and profitability.
A financial plan needs clear revenue projections. Sales forecasts help predict future income. This section examines how to make these forecasts and what numbers to include.
Sales forecasting methodology
Sales forecasts use past data and market trends. Start by looking at your sales history. Check for patterns in monthly or yearly sales. Then, factor in things that might change sales. This could be new products, more marketing, or changes in the market.
Use a simple model to start. Take last year’s sales and add expected growth.
As you get more data, you can make your model more complex. Some businesses forecast by product line. Others look at sales channels or customer types.
Remember to account for seasonal changes. Many businesses have busy and slow periods. Your forecast should reflect these ups and downs.
Projected sales numbers
Your sales projections should cover at least the next 12 months. Break this down by month. For years 2 and 3, you can use yearly totals.
Be realistic in your numbers. Aiming low and exceeding your goals is better than aiming too high.
Include unit sales and prices in your forecast. This helps you see if growth comes from selling more or raising prices. If you have multiple products, show sales for each one.
Here’s a simple example of a sales forecast table:
This table shows sales growth for two products over time. It’s a clear way to present your projected income.
A good expense breakdown helps businesses track and control costs. It shows where money goes and helps find ways to save.
Fixed and variable costs
Fixed costs stay the same each month. These include rent, insurance, and salaries.
Variable costs change based on sales or production. Examples are raw materials and shipping fees.
To manage fixed costs:
- Look for cheaper office space
- Negotiate better deals with suppliers
- Cut unneeded services
For variable costs:
- Buy in bulk for discounts
- Find more efficient ways to make products
- Use cheaper shipping methods when possible
Tracking both types of costs helps businesses plan better and save money.
Operational expenses analysis
This looks at the day-to-day costs of running a business. It includes things like:
- Office supplies
- Employee travel
To analyze these expenses:
- List all costs
- Group them by type
- Look at trends over time
- Compare to industry standards
This helps find areas to cut costs. For example, a business might see high utility bills and decide to use energy-saving light bulbs.
Regular expense reviews can lead to big savings. Even minor cuts in daily costs add up over time.
Cash flow analysis helps businesses track money coming in and going out. It shows if a company can pay its bills and invest in growth. This analysis uses cash flow statements and looks at investing and financing activities.
Cash flow statements
A cash flow statement shows how cash moves through a business. It has three parts: operations, investing, and financing.
The operations section shows money from sales and day-to-day activities. This part is key for seeing if the business makes enough to cover costs.
Cash flow statements also show changes in assets and debts. They help spot cash shortages before they happen.
Managers use these statements to plan for slow periods and growth.
Investing and financing activities
Investing activities involve buying or selling long-term assets. This includes things like equipment or property.
Financing activities show how a business raises and repays money.
Examples of financing activities are:
- Taking out loans
- Selling stock
- Paying dividends
These activities affect cash flow but aren’t part of regular operations. They’re important for growth and expansion. Businesses must balance investing in the future with having cash for daily needs.
Money is key for new businesses. You need to figure out how much cash you need and where to get it. This helps you start strong and grow.
Estimates for seed capital
Seed capital is the money to get your business going. You need to add up all your costs. Think about things like:
- Permits and licenses
Make a list of everything you’ll need to buy. Get price quotes when you can. Add some extra for surprise costs. This gives you a good guess at your total seed money needs.
Having enough cash for at least 6 months of expenses is smart. This helps if sales are slow at first.
Investor funding strategy
Once you know how much money you need, plan how to get it. You have a few choices:
- Use your own savings
- Ask family and friends
- Look for angel investors
- Try crowdfunding
- Apply for a business loan
Most new businesses use a mix of these. Your choice depends on how much cash you need and how fast your business might grow.
Make a strong pitch to investors. Show them why your business idea is great. Tell them how you’ll use their money and when they might see returns.
Be ready to give up some control of your business if you take investor money. Decide how much of your company you’re willing to sell.
A business plan needs a strong budget and financial controls. These help a company use its money wisely. Good budgets split cash between different parts of the business.
Budget allocation means giving money to each department. This is based on what the company wants to do. Some areas may get more money than others.
Here’s a simple example of how a small business might split its budget:
Financial controls are rules that keep spending in check. They make sure money is used as planned. This can include:
- Approval steps for big purchases
- Regular budget reviews
- Tracking of all income and spending
These controls help catch problems early. They also show where a company might save money.
Good budget allocation and controls lead to smart financial decisions. They help a business use its resources well. This can give the company an edge over others in its field.
Regular budget checks are key. They let a business change its plans if needed. This keeps the company on track to meet its goals.
Financial statements show a company’s money situation. They help business owners and investors see how well a company is doing. These statements include income, balance sheet, and profit and loss information.
Income statement details
The income statement shows how much money a company makes and spends. It lists sales, costs, and profits over a set time. This could be a month, quarter, or year.
The income statement starts with total sales. Then, it takes away costs like supplies and employee pay. What’s left is the profit.
Sales numbers come from what the company thinks it will sell. Expense numbers come from expected costs.
The difference between sales and expenses is gross profit. Take away other costs like taxes to get net profit. This final number tells if the company made or lost money.
Balance sheet insights
A balance sheet shows what a company owns and owes at a certain time. It has three main parts: assets, liabilities, and equity.
The company owns assets like cash, equipment, and buildings. Liabilities are what the company owes, like loans or bills. Equity is the money left over for owners if all debts are paid.
The balance sheet must always balance. This means assets must equal liabilities plus equity. If they don’t, there’s a mistake somewhere.
A strong balance sheet shows more assets than liabilities. This means the company can pay its bills and has room to grow.
Profit and loss statement analysis
The profit and loss statement (P&L) is like the income statement. It shows if a company made money over time.
The P&L starts with sales and takes away all costs. What’s left is the profit or loss.
This statement helps owners see where money comes from and where it goes.
The P&L can show trends over time. For example, it might show that sales go up in summer. Or it might show that some costs are too high.
A business financial plan shows how much money a company expects to make and keep. It also looks at the total value of the business.
Gross margin and net income projections
Gross margin is the money left after paying for materials and labor. It’s found by subtracting the cost of goods sold from total sales. A higher gross margin means the business is more profitable.
Net income is the profit after all expenses are paid. To project net income:
- Estimate sales for each month or quarter
- Subtract all costs and expenses
- Account for taxes
These numbers help owners see if the business will make money. They also show when cash might be tight.
Shareholder equity calculation
Shareholder equity is the company’s net worth. It’s what’s left after subtracting debts from assets. To calculate it:
- Add up all assets (cash, inventory, equipment)
- Subtract all liabilities (loans, bills to pay)
The result is shareholder equity. A growing net worth over time is a good sign. It means the business is becoming more valuable.
Investors look at this number to see how much their company share is worth. A strong net worth can help attract new investors or get loans.
Market analysis and forecasting help businesses understand their industry and plan for the future. These tools give key insights into competitors, trends, and financial projections.
Competitive market research
Businesses need to know who they’re up against. Market research looks at other companies selling similar products or services. This research covers things like:
- Competitor prices
- Product features
- Marketing strategies
- Market share
Understanding the competition helps a business find ways to stand out. It also shows gaps in the market that a company could fill.
Market research uses surveys, focus groups, and data analysis. These methods give a clear picture of what customers want and how much they’ll pay.
Trends affecting financial projections
Economic shifts and industry changes impact a company’s financial future. Some key trends to watch are:
- New technologies
- Consumer behavior changes
- Government regulations
- Economic growth or recession
These trends shape financial forecasts. For example, a new law might increase costs. Or a tech breakthrough could boost sales.
Financial forecasting uses past data and future predictions. It creates estimates for:
- Sales revenue
Good forecasts help with budgeting and planning. They also show potential investors what to expect.
A financial plan needs to address both liabilities and risks. Liabilities are what a business owes to others. Common liabilities include:
- Credit card balances
- Accounts payable
Tracking liabilities helps businesses understand their true financial position. It’s important to list all debts and when they’re due.
Risk management aims to protect a business from financial losses. Some key risks are:
- Economic downturns
- Property damage
- Data breaches
To manage risks, businesses can:
- Get insurance
- Create emergency funds
- Diversify income streams
- Have backup suppliers
A good risk management plan looks at what could go wrong and how to respond. It helps keep a business stable when facing challenges.
Businesses should review their liabilities and risks regularly. This allows them to spot issues early and make changes as needed. With careful planning, companies can reduce their financial risks and build a stronger future.
Financial planning and performance metrics are key tools for businesses to track their financial health and progress. They provide valuable insights into a company’s efficiency, profitability, and overall financial position.
Key financial ratios
Financial ratios help analyze different aspects of a business’s finances. The debt-to-equity ratio shows how much a company relies on debt versus equity funding. A lower ratio is often seen as better. The current ratio measures a firm’s ability to pay short-term debts. A ratio above 1 is good.
Profit margin is the percentage of sales that turn into profit. A higher margin means more efficient operations. Return on assets (ROA) shows how well a company uses its assets to generate profit. A higher ROA is better.
The inventory turnover ratio reveals how quickly a business sells its inventory. A higher ratio may indicate strong sales or good inventory management.
Performance benchmarking
Benchmarking compares a company’s performance to industry standards or competitors. It helps identify areas for improvement and set realistic goals.
The revenue growth rate is a key benchmark. It shows how fast a company expands compared to others in its industry. Gross profit margin compares a firm’s pricing and production costs to peers.
Market share is another important metric. It reveals a company’s position relative to competitors. Customer acquisition cost and retention rate are vital for assessing marketing effectiveness and customer satisfaction.
Employee productivity metrics, such as revenue per employee, can highlight operational efficiency compared to industry norms.
A business exit strategy is a plan for selling or leaving a company. It helps owners prepare for the future.
Exit plans are part of long-term financial planning.
There are several types of exit strategies:
- Selling to a buyer
- Passing the business to family
- Going public with an IPO
- Merging with another company
- Closing the business
Owners should think about their goals when choosing an exit strategy. Some may want to keep the business in the family. Others might prefer to sell for the highest price.
Exit planning takes time. Experts say to start 3-5 years before leaving.
This gives time to boost the company’s value. It also allows for finding the right buyers or successors.
A good exit plan includes:
- Business valuation
- Financial records
- List of assets
- Growth plans
- Potential buyers
Long-term financial planning helps with exit strategies. It involves setting goals and making plans to reach them.
This might include saving money, investing, or growing the business.
Regular financial check-ups are important. They help track progress toward exit goals.
Owners should review their plans yearly and adjust as needed.
A solid financial plan in your business plan is not just about crunching numbers— it’s about creating a clear path toward growth and stability.
Every component plays a role in guiding your business toward profitability, from financial statements to cash flow projections. Whether seeking funding or simply aiming to understand your finances better, a well-thought-out financial plan is indispensable.
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Short Term Goals for a Business: Driving Success in the Next Quarter
Short-term goals help businesses stay on track and make progress. These goals focus on what a company wants to achieve in the near future, usually within a few weeks or months. Setting clear short-term goals gives your business direction and helps you measure success. Short-term goals can cover many areas of a business. They may relate to sales, customer service,…
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Free Financial Templates for a Business Plan
By Andy Marker | July 29, 2020
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In this article, we’ve rounded up expert-tested financial templates for your business plan, all of which are free to download in Excel, Google Sheets, and PDF formats.
Included on this page, you’ll find the essential financial statement templates, including income statement templates , cash flow statement templates , and balance sheet templates . Plus, we cover the key elements of the financial section of a business plan .
Financial Plan Templates
Download and prepare these financial plan templates to include in your business plan. Use historical data and future projections to produce an overview of the financial health of your organization to support your business plan and gain buy-in from stakeholders
Business Financial Plan Template
Use this financial plan template to organize and prepare the financial section of your business plan. This customizable template has room to provide a financial overview, any important assumptions, key financial indicators and ratios, a break-even analysis, and pro forma financial statements to share key financial data with potential investors.
Download Financial Plan Template
Word | PDF | Smartsheet
Financial Plan Projections Template for Startups
This financial plan projections template comes as a set of pro forma templates designed to help startups. The template set includes a 12-month profit and loss statement, a balance sheet, and a cash flow statement for you to detail the current and projected financial position of a business.
Download Startup Financial Projections Template
Excel | Smartsheet
Income Statement Templates for Business Plan
Also called profit and loss statements , these income statement templates will empower you to make critical business decisions by providing insight into your company, as well as illustrating the projected profitability associated with business activities. The numbers prepared in your income statement directly influence the cash flow and balance sheet forecasts.
Pro Forma Income Statement/Profit and Loss Sample
Use this pro forma income statement template to project income and expenses over a three-year time period. Pro forma income statements consider historical or market analysis data to calculate the estimated sales, cost of sales, profits, and more.
Download Pro Forma Income Statement Sample - Excel
Small Business Profit and Loss Statement
Small businesses can use this simple profit and loss statement template to project income and expenses for a specific time period. Enter expected income, cost of goods sold, and business expenses, and the built-in formulas will automatically calculate the net income.
Download Small Business Profit and Loss Template - Excel
3-Year Income Statement Template
Use this income statement template to calculate and assess the profit and loss generated by your business over three years. This template provides room to enter revenue and expenses associated with operating your business and allows you to track performance over time.
Download 3-Year Income Statement Template
For additional resources, including how to use profit and loss statements, visit “ Download Free Profit and Loss Templates .”
Cash Flow Statement Templates for Business Plan
Use these free cash flow statement templates to convey how efficiently your company manages the inflow and outflow of money. Use a cash flow statement to analyze the availability of liquid assets and your company’s ability to grow and sustain itself long term.
Simple Cash Flow Template
Use this basic cash flow template to compare your business cash flows against different time periods. Enter the beginning balance of cash on hand, and then detail itemized cash receipts, payments, costs of goods sold, and expenses. Once you enter those values, the built-in formulas will calculate total cash payments, net cash change, and the month ending cash position.
Download Simple Cash Flow Template
12-Month Cash Flow Forecast Template
Use this cash flow forecast template, also called a pro forma cash flow template, to track and compare expected and actual cash flow outcomes on a monthly and yearly basis. Enter the cash on hand at the beginning of each month, and then add the cash receipts (from customers, issuance of stock, and other operations). Finally, add the cash paid out (purchases made, wage expenses, and other cash outflow). Once you enter those values, the built-in formulas will calculate your cash position for each month with.
Download 12-Month Cash Flow Forecast
3-Year Cash Flow Statement Template Set
Use this cash flow statement template set to analyze the amount of cash your company has compared to its expenses and liabilities. This template set contains a tab to create a monthly cash flow statement, a yearly cash flow statement, and a three-year cash flow statement to track cash flow for the operating, investing, and financing activities of your business.
Download 3-Year Cash Flow Statement Template
For additional information on managing your cash flow, including how to create a cash flow forecast, visit “ Free Cash Flow Statement Templates .”
Balance Sheet Templates for a Business Plan
Use these free balance sheet templates to convey the financial position of your business during a specific time period to potential investors and stakeholders.
Small Business Pro Forma Balance Sheet
Small businesses can use this pro forma balance sheet template to project account balances for assets, liabilities, and equity for a designated period. Established businesses can use this template (and its built-in formulas) to calculate key financial ratios, including working capital.
Download Pro Forma Balance Sheet Template
Monthly and Quarterly Balance Sheet Template
Use this balance sheet template to evaluate your company’s financial health on a monthly, quarterly, and annual basis. You can also use this template to project your financial position for a specified time in the future. Once you complete the balance sheet, you can compare and analyze your assets, liabilities, and equity on a quarter-over-quarter or year-over-year basis.
Download Monthly/Quarterly Balance Sheet Template - Excel
Yearly Balance Sheet Template
Use this balance sheet template to compare your company’s short and long-term assets, liabilities, and equity year-over-year. This template also provides calculations for common financial ratios with built-in formulas, so you can use it to evaluate account balances annually.
Download Yearly Balance Sheet Template - Excel
For more downloadable resources for a wide range of organizations, visit “ Free Balance Sheet Templates .”
Sales Forecast Templates for Business Plan
Sales projections are a fundamental part of a business plan, and should support all other components of your plan, including your market analysis, product offerings, and marketing plan . Use these sales forecast templates to estimate future sales, and ensure the numbers align with the sales numbers provided in your income statement.
Basic Sales Forecast Sample Template
Use this basic forecast template to project the sales of a specific product. Gather historical and industry sales data to generate monthly and yearly estimates of the number of units sold and the price per unit. Then, the pre-built formulas will calculate percentages automatically. You’ll also find details about which months provide the highest sales percentage, and the percentage change in sales month-over-month.
Download Basic Sales Forecast Sample Template
12-Month Sales Forecast Template for Multiple Products
Use this sales forecast template to project the future sales of a business across multiple products or services over the course of a year. Enter your estimated monthly sales, and the built-in formulas will calculate annual totals. There is also space to record and track year-over-year sales, so you can pinpoint sales trends.
Download 12-Month Sales Forecasting Template for Multiple Products
3-Year Sales Forecast Template for Multiple Products
Use this sales forecast template to estimate the monthly and yearly sales for multiple products over a three-year period. Enter the monthly units sold, unit costs, and unit price. Once you enter those values, built-in formulas will automatically calculate revenue, margin per unit, and gross profit. This template also provides bar charts and line graphs to visually display sales and gross profit year over year.
Download 3-Year Sales Forecast Template - Excel
For a wider selection of resources to project your sales, visit “ Free Sales Forecasting Templates .”
Break-Even Analysis Template for Business Plan
A break-even analysis will help you ascertain the point at which a business, product, or service will become profitable. This analysis uses a calculation to pinpoint the number of service or unit sales you need to make to cover costs and make a profit.
Break-Even Analysis Template
Use this break-even analysis template to calculate the number of sales needed to become profitable. Enter the product's selling price at the top of the template, and then add the fixed and variable costs. Once you enter those values, the built-in formulas will calculate the total variable cost, the contribution margin, and break-even units and sales values.
Download Break-Even Analysis Template
For additional resources, visit, “ Free Financial Planning Templates .”
Business Budget Templates for Business Plan
These business budget templates will help you track costs (e.g., fixed and variable) and expenses (e.g., one-time and recurring) associated with starting and running a business. Having a detailed budget enables you to make sound strategic decisions, and should align with the expense values listed on your income statement.
Startup Budget Template
Use this startup budget template to track estimated and actual costs and expenses for various business categories, including administrative, marketing, labor, and other office costs. There is also room to provide funding estimates from investors, banks, and other sources to get a detailed view of the resources you need to start and operate your business.
Download Startup Budget Template
Small Business Budget Template
This business budget template is ideal for small businesses that want to record estimated revenue and expenditures on a monthly and yearly basis. This customizable template comes with a tab to list income, expenses, and a cash flow recording to track cash transactions and balances.
Download Small Business Budget Template
Professional Business Budget Template
Established organizations will appreciate this customizable business budget template, which contains a separate tab to track projected business expenses, actual business expenses, variances, and an expense analysis. Once you enter projected and actual expenses, the built-in formulas will automatically calculate expense variances and populate the included visual charts.
Download Professional Business Budget Template
For additional resources to plan and track your business costs and expenses, visit “ Free Business Budget Templates for Any Company .”
Other Financial Templates for Business Plan
In this section, you’ll find additional financial templates that you may want to include as part of your larger business plan.
Startup Funding Requirements Template
This simple startup funding requirements template is useful for startups and small businesses that require funding to get business off the ground. The numbers generated in this template should align with those in your financial projections, and should detail the allocation of acquired capital to various startup expenses.
Download Startup Funding Requirements Template - Excel
Personnel Plan Template
Use this customizable personnel plan template to map out the current and future staff needed to get — and keep — the business running. This information belongs in the personnel section of a business plan, and details the job title, amount of pay, and hiring timeline for each position. This template calculates the monthly and yearly expenses associated with each role using built-in formulas. Additionally, you can add an organizational chart to provide a visual overview of the company’s structure.
Download Personnel Plan Template - Excel
Elements of the Financial Section of a Business Plan
Whether your organization is a startup, a small business, or an enterprise, the financial plan is the cornerstone of any business plan. The financial section should demonstrate the feasibility and profitability of your idea and should support all other aspects of the business plan.
Below, you’ll find a quick overview of the components of a solid financial plan.
- Financial Overview: This section provides a brief summary of the financial section, and includes key takeaways of the financial statements. If you prefer, you can also add a brief description of each statement in the respective statement’s section.
- Key Assumptions: This component details the basis for your financial projections, including tax and interest rates, economic climate, and other critical, underlying factors.
- Break-Even Analysis: This calculation helps establish the selling price of a product or service, and determines when a product or service should become profitable.
- Pro Forma Income Statement: Also known as a profit and loss statement, this section details the sales, cost of sales, profitability, and other vital financial information to stakeholders.
- Pro Forma Cash Flow Statement: This area outlines the projected cash inflows and outflows the business expects to generate from operating, financing, and investing activities during a specific timeframe.
- Pro Forma Balance Sheet: This document conveys how your business plans to manage assets, including receivables and inventory.
- Key Financial Indicators and Ratios: In this section, highlight key financial indicators and ratios extracted from financial statements that bankers, analysts, and investors can use to evaluate the financial health and position of your business.
Need help putting together the rest of your business plan? Check out our free simple business plan templates to get started. You can learn how to write a successful simple business plan here .
Visit this free non-profit business plan template roundup or download a fill-in-the-blank business plan template to make things easy. If you are looking for a business plan template by file type, visit our pages dedicated specifically to Microsoft Excel , Microsoft Word , and Adobe PDF business plan templates. Read our articles offering startup business plan templates or free 30-60-90-day business plan templates to find more tailored options.
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