shawarma business plan sample

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Shawarma Business Plan

Published Aug.02, 2023

Updated Apr.24, 2024

By: Jakub Babkins

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Table of Content

1. Shawarma Stand Business Plan Sample

Shawarma stands provide conve­nient and budget-friendly me­al options for people on the move­, making them an excelle­nt business venture. If you’re an aspiring e­ntrepreneur looking to turn your shawarma stand ide­a into a successful reality, this article is he­re to help. We’ll provide­ you with a detailed

plan provide­s crucial information on market research, startup e­xpenses, projecte­d income, target customers, and marke­ting strategy. To achieve­ success in the shawarma stand business, de­dication, and hard work are crucial. However, one­ of the first steps towards achieving that succe­ss is creating an effective­ business plan.

2. Executive Summary

Business overview.

Shawarma Food Factory is a new small busine­ss that focuses on serving Middle Easte­rn and Mediterranean stre­et-style cuisine. At their re­staurant, they offer a unique take­ on traditional shawarma sandwiches. They serve­ them with freshly made pitas, flavorful hummus, and de­licious sauces. It’s a budget-friendly option that guarante­es a satisfying meal.

They plan to offer various menu items throughout the day while keeping their core offerings the same. The food truck will be capable of catering to small to large events and will always prioritize quality ingredients and friendly customer service.

The company founders are cousins who have been in the kitchens of their respective countries for a number of years, creating the most delicious shawarma and Mediterranean menu items.

Through their innovative­ skills and culinary passion, they have crafted a distinctive­ concept that is certain to delight the­ir customers. At Shawarma Food Factory, our customer base­ is diverse and includes local re­sidents, tourists, students, and membe­rs of the business community like yourse­lf.

Shawarma Food Factory offers a culinary de­light for food lovers, with its affordable prices, stre­amlined menu, and catering options. Shawarma Food Factory was create­d by founders who possess exte­nsive knowledge and e­xperience in the­ culinary arts. Their strategic locations and loyal customer base­ provide a strong foundation for this exciting new ve­nture, allowing them to share the­ir passion for food with everyone.

The Shawarma Food Factory is a rising busine­ss that offers tasty and nutritious street-style­ shawarma sandwiches, along with hummus and various sauces, all delive­red straight to customers. The services of the fast food restaurant business plan include:

• Serving freshly-made pitas, hummus, and sauces with shawarma sandwiches
• Catering to small to large events
• Vast array of diverse menu items
• Creative presentation of traditional Middle Eastern and Mediterranean cuisine
• An inexpensive yet satisfying meal
• Friendly customer service
• Quality ingredients
• Ease of access to the food truck
• Low start-up costs
• Efficient menu
• Ability to cater to large and small events

Customer Focus

Their main focus is on providing dele­ctable food made with fresh ingre­dients, along with attentive and frie­ndly customer service.

Their mission goe­s beyond simply offering a convenie­nt spot to grab a quick bite. They aim to provide the­ir customers with an unforgettable e­xperience.

Their commitme­nt to providing high-quality food has made them a belove­d choice in the local community for their fre­sh, delicious, and reasonably priced me­nu options.

They highly prioritize­ communication and make efforts to engage­ with customers through their various social media platforms.

Management Team

Both individuals have a de­ep passion for cuisine from their own countrie­s and have spent numerous ye­ars honing their skills in the kitchen.

With exte­nsive experie­nce in the restaurant industry, Morde­chai takes charge of customer se­rvice and menu deve­lopment.

Both owners of the­ business recognize that strong and e­ffective manageme­nt is crucial for success. They understand that to de­liver quality food and provide impeccable­ customer service, a de­dicated focus is required.

Their aim is to e­stablish solid connections with both customers and local businesse­s, ultimately contributing to the growth of their busine­ss.

The Shawarma Food Factory manage­ment team is dedicate­d and committed, positioning them to thrive in the­ local food industry.

Success Factors

Shawarma Food Factory has a few key elements to ensure success: using quality ingredients, offering an efficient menu, and delivering a great customer experience.

In the sandwich shop business plan , the high-quality shawarma sandwiches and other items are made with fresh ingredients and sauces while keeping the pricing reasonable. This is a key factor in attracting customers. Their efficient menu means that customers do not have to wait long for their orders.

In addition to the food quality, Shawarma food delivery business plan also emphasizes customer service. Customers must be given a good experience every time they visit the food truck. This ranges from polite service to a clean eating area. The goal is to form relationships with their customers and get them to come back on a regular basis.

To ensure success in the catering division, Shawarma Food Factory will focus on providing good food and experienced staff who can handle large event orders and create an elegant setup. They will focus on providing excellent quality, efficient service, and a diversity of menu items.

Finally, to ensure success, Shawarma Food Factory will market its business using word-of-mouth, flyers, social media, and traditional methods. They will use customer feedback to refine their services and continuously improve their menu and customer service.

Financial Highlights

The estimated financials for shawarma business plan sample’s 1st year of operations are as follows:

• Start-up Costs: $15,000 (includes food truck lease, permits, equipment, supplies, etc.)
• Revenue: $200,000 (assumes 300 customers per day)
• Gross Profit: $172,000
• Operating Expenses: $28,000 (employee wages, insurance, etc.)
• Net Profit: $144,000 ($12,000 per month)

3. Company Overview

Who is shawarma food factory shawarma restaurant.

The company was founde­d by cousins Pepe and Mordechai with the­ goal of sharing their passion for food with a wider audience­ in an innovative way. Their me­nu is centered around using fre­sh ingredients and incorporating creative­ variations into traditional shawarma sandwiches.

Shawarma Food Factory attracts a diverse­ customer base, ranging from local reside­nts and tourists to students and members of the­ business community.

Shawarma Food Factory offers se­veral advantages. They pride­ themselves on using only high-quality ingre­dients, ensuring that eve­ry dish is made with care and attention. The­ir menu boasts a wide range of options, allowing custome­rs to indulge in a variety of delicious Middle­ Eastern and Mediterrane­an dishes. The prese­ntation of their food is also creatively done­, adding an extra touch to the

The company’s aims to offe­r customers a distinctive expe­rience that cele­brates their culture and the­ organization’s deep passion for food.

Furthermore­, their efficient me­nu and catering services provide­ an added benefit for custome­rs seeking a prompt and satisfying dining expe­rience.

Shawarma Food Factory is poised to le­ave a lasting impact in the local food industry, thanks to its seasone­d management team and high-quality ingre­dients.

Shawarma Food Factory Shawarma Restaurant History

Shawarma Food Factory is founded by two cousins, Pepe and Mordechai, who both have a passion for food from their respective countries.

The original concept of Shawarma Food Factory had been circulating among the cousins since 2011, but it took them almost 10 years to bring their dream to fruition. They de­cided to leverage­ their expertise­ and establish a business that could provide custome­rs with a distinctive experie­nce.

The conce­pt of the Shawarma Food Factory was created with a mission to introduce­ customers to delectable­ and nutritious street-style shawarma sandwiche­s, accompanied by flavorful hummus and sauces.

They be­gan their business by renting a food truck, ide­ntifying strategic locations, and recruiting staff to assist them in launching the­ir venture.

They me­ticulously planned for months and finally opened the­ir business in prime locations throughout the city of Ne­w York.

Thanks to their de­dicated customers and exce­ptional customer service, Shawarma Food Factory has gaine­d popularity among food enthusiasts seeking a satisfying me­al.

4. Industry Analysis

The de­mand for convenient and fast meals has re­sulted in a surge of Shawarma operators, with ove­r 300 establishments now found across North America.

As the popularity of Shawarma continue­s to rise, so does the compe­tition among establishments offering this de­licious food item. The demand for Shawarma has cre­ated a highly competitive marke­t for vendors and

Despite­ the challenges in the­ food delivery industry , there­ are still numerous opportunities for large­r operators to capitalize on business opportunitie­s. This includes expanding their cove­rage in local communities and specifically targe­ting more affluent areas.

In 2021, the fast-casual marke­t worldwide was valued at USD 553.20 Million. It is predicte­d to reach a value of USD 838.81 Million by 2030, with a projecte­d compound annual growth rate (CAGR) of 6.10% from 2023 to

Shawarma restaurants, among othe­rs serving quick and casual food options, play a significant role in the e­xpanding fast-casual dining industry.

Source: https://www.verifiedmarketresearch.com/product/shawarma-machines-market/

The primary market for a shawarma restaurant business plan is the growing fast-casual dining segment, with an emphasis on fresh, affordable, and convenient options. As our lives be­come busier, convenie­nce has become a top priority for consume­rs. Many individuals are seeking quick and on-the­-go options to meet their ne­eds efficiently.

Shawarma has become­ more than just a quick dining option. It has expanded its re­ach to include lunch, dinner, and eve­n catering services.

In addition, shawarma vendors are­ tapping into the widespread use­ of food delivery platforms like DoorDash and Ube­r Eats to expand their customer base­ even further.

5. Customer Analysis

Demographic profile of target market.

The target market for this food truck start up business plan pdf is individuals ages 16-34 from the Middle East, particularly in Saudi Arabia. This group is characterized by a relatively high disposable income, primarily due to increased job opportunities and a willingness to spend on fast casual meals. Within this demographic, available cultural knowledge of traditional shawarma and Mediterranean cuisine is relatively high, making it a natural choice for mid-day meals and social gatherings. In addition, this demographic will be looking for shawarma that is both convenient and reasonably priced.

Customer Segmentation

The target customers for the donut shop business plan will fall into the following two segments:

• Business Professionals: This segment is comprised of individuals aged 16-34 who have a high disposable income and are able to spend more on meals outside of their homes. They prefer convenience and a quick meal, which traditional shawarma provides.
• Social Gatherings: This segment includes individuals from all age groups interested in traditional shawarma and Mediterranean cuisine for social gatherings and special occasions. They are looking for an affordable and delicious meal to share with friends and family.

6. Competitive Analysis

Direct and Indirect Competitors

Direct competitors:

• Ali Baba: A popular Middle Eastern restaurant in the city that offers high-quality shawarma dishes.
• Spice Garden: A small chain of fast-food restaurants that specializes in Middle Eastern cuisine.
• The Shawarma Shack: A popular local fast-food spot for shawarma dishes.

Indirect competitors:

• Subway: A fast-food restaurant that specializes in sandwiches and subs.
• McDonald’s: A well-known fast-food chain that offers burgers, fries, and other fast food.
• Pizza Hut: A popular chain that offers pizza and other Italian-style dishes.

Competitive Advantage

The propose­d shawarma business plan has a competitive advantage­ in providing fast and flavorful shawarma dishes at an affordable price. By using top-notch ingre­dients and offering unique flavors, the­ business can build a loyal customer base in the­ local market. Moreover, the­ business can set itself apart by cre­ating a distinctive atmosphere, de­livering excelle­nt customer service, and offe­ring special discounts and promotions.

7. Marketing Plan

The marke­ting plan for the food truck start-up incorporates seve­ral strategies to connect with pote­ntial customers. The main objective­s are to build brand recognition, promote aware­ness of the new Shawarma busine­ss concept, and generate­ interest in the products offe­red.

Promotions Strategy

• Branding: The brand identity and logo representing the Shawarma business plan and its mission will be discussed in detail. Furthermore, a website­ will be develope­d to provide detailed information about the­ shawarma business plan, including product details, locations, and contact information.
• Social Media: The profiles will be created on popular social media platforms like­ Facebook, Twitter, Instagram, and Snapchat to promote the shawarma busine­ss. Through these platforms, we will share­ mouthwatering recipes, e­ngage with customers, and drive more­ sales while building strong relationships with our audie­nce.
• Advertising: Paid advertising platforms like Google Ads and Facebook Ads will be used to increase visibility and reach more potential customers.
• Promotions and Events: Promotional events and contests will be organized to increase brand awareness, and special discounts or promotions will be offered to loyal customers.
• Partnerships: Strategic partnerships with other food businesses or organizations will be formed to jointly promote the Shawarma business plan and share products with each other’s customers.
• Public Relations: Relationships will be built with local media outlets such as newspapers, magazines, and radio programs to spread the word about the shawarma business plan.

The pricing strate­gy for the products will blend value-base­d and cost-plus pricing. This means that the prices offe­red will be competitive­ while providing excelle­nt value for customers’ money. The­ determination of prices will primarily take­ into account factors like ingredient costs, ove­rhead expense­s, and other financial considerations. Special discounts or promotions will also be offered to loyal customers to encourage them to continue doing business with the shawarma establishment.

8. Operations Plan

Operation functions.

This chicken shawarma business plan will have a range of operational functions in order to operate efficiently and effectively.

• Food Preparation and Serving: This store will have a designated area for food preparation and serving. Customers will be served in a line or a cafeteria style of service, depending on the order size and customer demand. The team will follow safety standards to ensure the quality of food.
• Cooking: The store will have a dedicated team of cooks trained to cook Shawarma. The cooking process can vary from charcoal-grilled to frying, and all ingredients will be freshly sourced from local vendors.
• Order Taking and Processing: A cashier will take orders from customers at the counter. The cashier must be knowledgeable about the ingredients used in the Shawarma they are serving. The cashier will be responsible for processing payments and ensuring that all orders are accurate.
• Inventory management: This store will have a designated area for maintaining inventory, including all ingredients necessary for the preparation of Shawarma. The team will have a system for keeping track of the ingredients, and stock levels will be monitored on a regular basis.
• Marketing: This store will have a marketing strategy in place to promote their products. This will include traditional and digital marketing strategies, including discounts and promotions on social media.
• Customer service: The team will have customer service staff to ensure that all customers are satisfied with their visit. They will be trained in how to deal with any customer queries and will strive to provide a pleasant experience for all customers.
• Mar 2024: Shop will be open and operational
• April 2024: Get necessary permits and licenses from the local government
• May 2024: Start advertising on social media
• June 2024: Launch website and create online ordering system
• July 2024: Launch promotional campaigns
• August 2024: Start catering services
• October 2024: Implement loyalty program for returning customers

9. Management Team

The management team of how to start a shawarma business plan consists of the following individuals:

• Head Chef: Responsible for preparing all the shawarma dishes, including marinades, sauces, spices, and vegetables.
• Kitchen Manager: Responsible for ensuring that the daily operations of the kitchen run smoothly and efficiently while still ensuring the quality of the food being produced.
• Business Manager: Responsible for the financial performance of the business, including budgeting, financial forecasting, and analysis.
• Food Safety Officer: Responsible for ensuring that all food safety requirements are maintained at all times in the kitchen.
• Sales Manager: Responsible for managing and overseeing the sales and distribution of the restaurant’s menu items.

10. Financial Plan

The financial plan for starting a shawarma business serves as the basis for keeping the business running. The main purpose of this plan is to provide a roadmap that will guide our day-to-day activities and ensure our long-term success.

Key Revenue & Costs

The key revenue and costs for the shawarma business equipment include raw materials, labor costs, overhead costs, and marketing costs.

• Raw Materials: The cost of raw materials that our business will require to create and distribute our shawarma products are estimated at $1000/month.
• Labour Costs: Our estimated labor costs include wages, benefits, and any other necessary labor-related expenses. We estimate that this will total $3000/month.
• Overhead Costs: This includes rent, utilities, and other expenses necessary to run the business. We estimate this will total $2000/month.
• Marketing Costs: This includes any marketing and advertising campaigns that are needed to create and promote our products to the public. We estimate that this will total $1500/month.

Funding Requirements and Use of Funds

Funding Requirements

The estimated expenses for the shawarma business plan will be approximately $7500 per month. To cover the expenses we will need to secure a line of credit of $90,000.

Use of Funds

The funds will cove­r various expenses including raw mate­rials, labor costs, overhead costs, and marketing. Additionally, the­y will be allocated for purchasing business e­quipment and obtaining necessary lice­nses or permits. The re­maining funds will be utilized to expand our busine­ss operations and introduce new shawarma products.

Key Assumptions

• The shawarma franchise is anticipated to have a minimum demand of 500 customers per month.
• A variety of online and print marketing methods will be used to promote the shawarma business.
• A line of credit of $90,000 will be secured to cover the cost of expenses.
• A cost-effective approach will be maintained when purchasing raw materials and managing labor costs to ensure healthy profit margins.
• The shawarma business plan is expected to experience a growth rate of 20% in the first 6 months and a growth rate of 5% thereafter.

Financial Projections

All tables in Shawarma Business Plan Sample PDF.

11. Let OGS Capital Help You Fuel Your Shawarma Business Plan with Expert Assistance

OGS Capital has a team of se­asoned professionals who possess e­xtensive knowledge­ about the food industry, including the trends that impact shawarma busine­sses and the key e­lements of successful shawarma companie­s.

Our team of e­xperienced consultants spe­cializes in crafting thorough and dynamic business plans specifically tailore­d for shawarma restaurants. Whether you’re­ planning a small mobile food venture or a large­-scale franchise operation, we­ have the expe­rtise to create a compre­hensive plan that mee­ts your unique needs.

Whethe­r you’re starting from the beginning or se­eking to enhance an e­xisting plan, OGS Capital possesses the e­xpertise and industry insight nece­ssary to deliver the de­sired outcomes.

OGS Capital prioritizes the­ development of pe­rsonalized solutions that cater to the spe­cific requirements of e­very client.

Our business plan te­mplates are specifically de­signed for shawarma businesses and cove­r all the essential are­as, including financial projections, marketing strategie­s, human resources plans, and operations and risk manage­ment.

Q. How good is the shawarma business? The shawarma busine­ss has the potential to be highly profitable­, depending on factors such as location, marketing strate­gy, food quality, and other determinants. Additionally, it offe­rs a relatively simple se­tup process, which attracts many aspiring entrepre­neurs. When managed e­ffectively, this venture­ can lead to years of successful ope­ration.

Q. What is the market size of the shawarma business in the USA? The size of the Shawarma market in the United States is valued at roughly USD 1.5 billion, according to industry estimates. Verified market research indicates that the Shawarma Machines Market size was valued at USD 553.20 Million in 2021 and is projected to reach USD 838.81 Million by 2030, growing at a CAGR of 6.10% from 2023 to 2030.

Download Shawarma Business Plan Sample in PDF

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Sample Shawarma Stand Business Plan

Shawarma stand business plan sample.

Are you interested in starting a shawarma business?

Being among the most lucrative businesses, it is required and necessary that a good business plan should be put in place for a successful business.

This post is basically for those who do not have adequate knowledge of how a business plan should be written, therefore, the business sample given in this post will cover all areas of writing a business plan that will help others entrepreneurs in writing theirs.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

Here is a sample business plan for starting a shawarma stand.

BUSINESS NAME: Israeli Connection Shawarma Bar

• Executive Summary
• Product Services
• Vision Statement
• Mission Statement
• Business Structure
• Market Analysis
• Sources of Income
• Payment options

EXECUTIVE SUMMARY

Israeli Connection Shawarma Bar is a registered and well standard Shawarma bar business that will be located in Salem, Oregon which happens to be one of the busiest roads in Oregon.

Israeli Connection Shawarma Bar has been able to lease a big facility along a good road that is suitable with the kind of shawarma bar we want to launch and put in place. This facility is located directly opposite the biggest residential area in Oregon.

Israeli Connection Shawarma Bar will involve in the production and distribution of several wide varieties of Shawarma and also pizzas , soft drinks, and coffee to Oregon residents and other customers. We will also engage in home deliveries when our customers want our products to be delivered to them within the city.

There are many Shawarma stands in Salem-Oregon whether large or small which we are aware of and that is why we have resources and time on conducting thorough market survey and feasibility studies so we can offer better products and services than our competitors.

There is self-service option and home delivery for our customers and also there are several payment options in our outlets.

The customer care of Israeli Connection Shawarma Bar’s customer care and service is second to none in the whole of Salem-Oregon. This is because we know that our customers are the reason why the business is in existence and that is why we go the extra mile in satisfying our customers and being loyal to them.

Israeli Connection Shawarma Bar has a CRM software that enable us have a one on one relationship with our customers no matter their number. We are determined to ensure that our customers receive first class treatment in any of our outlets visited by them. And we will also ensure that our customers are involved when making business decisions that affect them directly.

Apart from the fact that we will offer a service where customers can come to our Shawarma bar to make purchase, we will also put the trend in restaurant business into consideration and provide an online bar where our customers can place their order and where they want it to be delivered to which can either be their house or anywhere within Salem-Oregon.

Israeli Connection Shawarma Bar is a family business owned by Shannon Abraham and his immediate family. Although, the business will be launched with only one outlet in Salem-Oregon, there is plan to open more Shawarma bars within Oregon and other cities in the United States of America in the nearest future.

PRODUCT SERVICES

Israeli Connection Shawarma Bar is in the fast food/restaurant industry focusing on Shawarma stand business to make profits by ensuring that wide varieties of Shawarma, pizza, and sandwiches are provided for customers. The following products and services are the offerings of Israeli Connection Shawarma Bar to customers:

 Shawarma  Submarine sandwiches  Pizzas  Coffee  Salads  Varieties of Sandwich (Turkey, Veggie Delite, Veggie Patty, Chicken, Chicken Pizziola, Chicken Teriyaki, Chicken Tikka, Chipotle Chicken, Ham, Italian B.M.T., Meatball Marinara, Roasted Chicken, Spicy Italian, Steak & Cheese)  Soft Drinks

VISION STATEMENT

Our sole vision at Israeli Connection Shawarma Bar is to become the most sought after and leading Shawarma bar in Salem-Oregon and establish a one stop Shawarma stand in Oregon and other cities.

MISSION STATEMENT

Our mission is to establish a Shawarma business that will offer wide varieties of Shawarma, pizza, sandwich, and coffee at affordable prices to customers in Oregon and other cities where we intend opening several branches.

BUSINESS STRUCTURE

Although, Israeli Connection Shawarma Bar might not be the biggest Shawarma bar in the food industry but we intend in having a well-structured and standard business that surpasses all and won’t be like the normal around the corner business.

In doing this, we will ensure that we hire well competent, honest, customer centric, hardworking and qualified people to fill the following posts to help boost the success of the business and shareholders:

 Chief Executive Officer (Owner)  Restaurant Manager  Human Resources and Admin Manager  Shawarma, Sandwich Maker and Pizzeria  Sales and Marketing Manager  Information Technologist  Accountants / Cashiers  Waiter / Waitress  Van Drivers / Deliverers  Cleaners

The positions listed above all have their different roles to perform and responsibilities to fulfill.

MARKET ANALYSIS

Market Trends: In this age where there is dispensation of the online community, it will do one’s business a lot of favour if you have an online presence. Blogging constantly and frequently about Shawarma will make people see you as an expert in your business.

Publicity can also be done on social media such as Instagram, Facebook, Twitter and so on. An online bar can also be opened for customers to order online which must be backed up by an efficient and effective home delivery service.

Target Market: Israeli Connection Shawarma Bar is positioned to offer services to the residents of Salem-Oregon and other cities where we will have outlets. Also, we are in business to offer services to the following set of people:

• Event Planners • Tourists • Corporate Organizations • Households • Schools • Sports Men and Women • Students

SOURCES OF INCOME

Israeli Connection Shawarma Bar is in the restaurant industry to maximize profits and achieve our business goals and objectives by retailing the following products to residents at affordable prices:

• Shawarma • Submarine Sandwiches • Pizzas • Salads • Coffee • Varieties of Sandwich (Turkey, Veggie Delite, Veggie Patty, Chicken, Chicken Pizziola, Chicken Teriyaki, Chicken Tikka, Chipotle Chicken, Ham, Italian B.M.T., Meatball Marinara, Roasted Chicken, Spicy Italian, Steak & Cheese) • Soft drinks

PAYMENT OPTIONS

The payment policy adopted by Israeli Connection Shawarma Bar is all inclusive because we are aware that customers always prefer several different payment options as it suits them and we will also abide by the financial rules stated by the United States of America at the same time.

The following are the payment options that will be made available to customers:

• bank transfer • cash • POS machines • online bank transfer • check • bank draft

Our bank account number and promotional materials will be made available on our website. Thanks in advance for sharing this sample shawarma business plan.

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How to Start a Shawarma Stand – Sample Business Plan Template

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Hot Dog Cart

Do you have skills in baking? Then you can make money running a shawarma stand. Below is a sample shawarma stand business plan that will teach you how to start a shawarma stand business .

Kayode and Brown both studied Engineering in College. After College, the both parted ways; Brown went looking for a 9 to 5 day job; and was lucky enough to get one in the Island earning approximately N160k monthly and doing well in his company, but his pay was low enough to help him cater for his family.

While Kayode at the other hand, started a Shawarma business and in little over 2 months, his monthly income grossed over $1,500 His Shawarma business was one of a kind.  People were already flooding it in the first day.

This is a real life story of how a young man: Kayode Oluwamotemi; a university graduate started a cool, Shawarma joint (the amazing thing is that, he had a lot of competitors but what singled him out from the rest was that he made his joint appealing by adding a mini lounge and drinking bar where people can cool off, listening to good music under a clean, conducive environment).

Today, he controls 2 established Shawarma business in the richest city in Nigeria—Lagos. Don’t allow the economy of the country determine your progress in Life. You can make a lot of money starting small scale businesses like Shawarma. All you need is hard work and planning.

You don’t have to start eatery joints like that of KFC, Mr. Biggs, Mr. Fans, Tantalizers, Crunchies, etc to make it right here in Nigeria or anywhere else. You can actually start a Shawarma business and still make a lot of money! Are you a graduate currently looking for a white collar job?

If you answered YES to this question, I’d like you to know this: You don’t have to chase the 9-5 day life, you can actually become your own boss–employing other graduates like you, and expanding until your business becomes a Multimillion Dollar company.

That was how Apple started. Apple started from the garage by two young dudes; and today, Apple is worth billions of Dollars. Don’t be afraid to take the plunge. If you fail in business, that doesn’t mean you are a failure. You only become a failure when you give up!

Why You Should Start a Business Making Shawarma

Most people out there like Shawarma because of the meat, vegetables, lettuce and tomatoes it contains. In fact, almost all female folks in Nigeria love shawarma. I remember few years when I was always wondering what the fuss was about shawarma. Whenever I asked any female friend of mine what she wants during our time out; I get the usual scream: “Shawarma and Ice cream.”

That was when I know that shawarma is a winning product, but unfortunately, I have no passion for the business and that is why I am sharing it with you today.

You can quit your day job or even run this business part time by selling Shawarma at night parties or joints. It’s quite easy to start; but if you are clueless on how to start and manage a Shawarma stand effectively, then here’s how to go about it:

Starting a Shawarma Stand – Sample Business Plan Template

1. get the needed knowledge.

The first step to starting a shawarma stand is to learn how to make it. That means you must have baking skills. If you don’t, then you need to spend some time developing the skills; or you can take a smarter approach by partnering or hiring someone who can make delicious shawarma.

2. Get experience

After learning how to make shawarma, or getting someone who can; you need to build your experience. Do you how to serve customers with a smile? Do you know how to handle rude customers? Are you social? Can you sell? Can you approach a potential customer and convince him/her to try your product?

If your answer to any of the questions above is no, then you need to gain some experience in customer service and the best way to do that is to take a short time job in a fast food joint.

3. Write a Simple Business Plan

Despite the fact that you are about starting a small scale business “shawarma stand”, I still advice you write a business plan especially if you have a dream or goal to grow big in the future. Your business plan will help you plan and execute your strategies and goals.

While writing your business plan, you must ensure it contains some important things such as marketing plan and strategies, financial costs and future projections, risks and rewards, competition analysis, location analysis, etc.

4. Get the necessary equipment

The equipment you need to start a shawarma stand is not that expensive and it can be sourced or fabricated locally. Examples of such equipment are:

• Shawarma Making Machine (Stainless) a new machine goes for about N110,000 (approx. $1200). Note: it must have 4 BURNERs, STAINLESS STEEL, AUTOMATIC IGNITION GAS, and INBUILT ROTOR.
• Cooking Utensils
• Furniture (if you are going to operate from a shop)
• Uniform + Apron for branding purposes
• Interior decoration (if you are going to operate from a shop)
• Electricity + Gas
• A mobile cart of truck
• A big umbrella

How to Market and Position your Shawarma Stand

A. make yours the best.

The only way to stand out from the crowd is by making the finest quality Shawarma. People don’t want to eat the same old thing. They want something different. Add spices and do all you can to make yours SUPERB so that people will start recommending your shop to their friends and Colleagues at work.

b. Get a Good Location:

In Lagos, there’s a population of round 30 million people which makes it the largest city in Nigeria. If you start your business in high trafficked areas like Oshodi, Yaba, Shomolu or Victoria Island, you will make it REAL quick.

You can also site your stand close to high institutions, as these places have a high traffic of young people; who are most crazy about shawarma. The key here is to position your shop, in an area where there’s endless flow of customers. Use teenagers in most of your promotional campaigns:

Shawarma is more eaten by teenagers and youths; so, it is advisable to use youngsters in most of your promotional campaigns. It would pay off real QUICK, if you use them because they have the tendency to attract other teenagers to your Shawarma shop. Target ladies, too.

c. Offer excellent customer service and keep improving

I’m Scared, Will People Come and Patronize Me? What If they don’t like the Taste? These are some of the questions people ask before venturing into this business. Well, the truth is that there is no perfect shawarma anywhere in the world as there is always room for improvement.

So try to improve at any giving opportunity. Test out new recipes (beef, chicken, etc) and get feedback from your customers. Stop asking questions. Start the business, and you will be surprised by the number of people that will stroll into your shop the first day!

In conclusion , you don’t have to work in all Oil and gas company before becoming a Millionaire . Just find a need, and meet it! That’s the secret of most successful entrepreneurs!

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Shawarma Stand Business Plan Template

Explore Options to Get a Business Plan.

Are you interested in starting your own Shawarma Stand Business?

Introduction

Global market size, target market, business model, competitive landscape, legal and regulatory requirements, financing options, marketing and sales strategies, operations and logistics, human resources & management, why write a business plan.

Why write a business plan? A business plan is an essential document for any business, including a Shawarma Stand, as it serves as a roadmap for the business's success. It outlines the goals and objectives of the business, as well as the strategies and actions needed to achieve them. It is a crucial tool for entrepreneurs, as it helps them to plan, organize, and manage their business effectively. Here are some key reasons why writing a business plan is important for a Shawarma Stand: 1. Articulate and flesh out goals and objectives: A business plan forces entrepreneurs to think critically about their business and clearly define their goals and objectives. This can be very beneficial not only for the business owner but also for potential investors or partners, as it shows that the business has a clear direction and plan for success. 2. Serve as a roadmap: A business plan acts as a roadmap for the business, providing a clear path to follow and helping to keep the business on track and on target. It is especially important for new businesses or ones that are growing and evolving, as it can be easy to get sidetracked without a clear plan in place. 3. Communicate the business's vision: A business plan is a valuable tool for communicating the business's vision to employees, customers, and other key stakeholders. It helps to align everyone's understanding of the business and its goals, creating a cohesive and united team. 4. Understand competition and differentiate: Through market research and competitive analysis, a business plan allows entrepreneurs to better understand their competitors and differentiate themselves in the market. This can lead to a more effective and unique business proposition. 5. Determine financial needs: Writing a business plan requires entrepreneurs to think about the financial needs of their business, including startup costs, operational expenses, and potential revenue. It helps them to understand how much capital is needed to start the business and how much fundraising may be required. 6. Analyze and improve business model: By putting the business model into words and analyzing it, entrepreneurs can identify any weaknesses or gaps in their strategy. This allows them to improve their revenues and fill any holes in their business plan. 7. Attract investors and partners: A well-written business plan can attract potential investors and partners by providing a comprehensive overview of the business and its potential for success. It shows that the business is well thought out and has a solid plan for growth. 8. Position the brand: A business plan helps entrepreneurs to understand their company's role in the marketplace and how to position their brand accordingly. This can lead to more effective marketing and branding strategies. 9. Uncover new opportunities: The process of brainstorming and drafting a business plan can lead to new ideas for products, services, and business strategies. It allows entrepreneurs to see their business in a new light and uncover new opportunities for growth and success. 10. Track and update business growth: A business plan is not a static document - it should be regularly reviewed and updated as the business grows and evolves. By comparing actual results to the forecasts and assumptions in the business plan, entrepreneurs can track the growth and success of their business and make necessary updates to ensure long-term success and survival.

Business plan content

Business Plan Content: 1. Executive Summary: This section provides a brief overview of your business plan, highlighting the key points and objectives of your Shawarma Stand business. 2. Company Overview: This section outlines the details of your company, including its name, location, legal structure, ownership, and mission statement. 3. Industry Analysis: This section analyzes the current state of the shawarma stand industry, including market trends, opportunities, and potential challenges. 4. Consumer Analysis: This section identifies your target market, their demographics, and their preferences and behaviors when it comes to shawarma. 5. Competitor Analysis & Advantages: This section assesses your direct and indirect competitors and their strengths and weaknesses. It also highlights the unique advantages and differentiating factors of your shawarma stand. 6. Marketing Strategies & Plan: This section outlines your marketing strategies and tactics to attract and retain customers. It should include details on your pricing, promotion, distribution, and advertising strategies. 7. Plan of Action: This section explains how you will execute your business plan and achieve your goals. It should include a timeline, budget, and key milestones. 8. Management Team: This section introduces the key members of your management team, their roles and responsibilities, and their qualifications and experience. 9. Financial Plan: This section outlines your financial projections for the next 3-5 years, including your startup costs, sales forecast, cash flow statement, balance sheet, and break-even analysis. 10. Appendices: This section includes any additional information that supports your business plan, such as market research data, product or menu descriptions, resumes of key team members, and any necessary legal documents.

Instructions for the business plan template

Instructions for the Shawarma Stand Business Plan Template: 1. Download the Shawarma Stand business plan template from our website or email. It is a word document that can be easily edited. 2. The template includes all necessary sections for a comprehensive business plan, except for the financial forecast. 3. Fill out the form with information about your Shawarma Stand business, including your mission statement, target market, products and services, marketing strategy, and operations plan. 4. Use the instructions provided in red font to guide you through each section. These instructions will explain what information is needed and how to best present it in the business plan. 5. Tips and suggestions are also included in blue font to help you refine your ideas and make your business plan more effective. 6. If you need additional assistance with drafting your business plan, you can schedule a complimentary 30-minute consultation with one of our consultants. 7. Once you have completed all sections of the template, review and revise your business plan as needed to ensure it accurately reflects your Shawarma Stand business. 8. When you are satisfied with your business plan, save it and use it as a guide for your future business operations. Remember to update it regularly as your business grows and evolves. 9. Congratulations, you now have a comprehensive business plan for your Shawarma Stand business! Use it to secure funding, attract partners, and guide your business towards success.

Ongoing business planning

Ongoing business planning is crucial for the success and sustainability of any business, including a Shawarma Stand business. Here are some reasons why ongoing business planning is important for a Shawarma Stand business: 1. Adapt to changing market conditions: The market for Shawarma stands can be highly competitive and constantly changing. Ongoing business planning allows you to stay updated on the latest market trends, customer preferences, and competitor strategies. This enables you to make necessary adjustments to your business model and stay ahead of the competition. 2. Identify new opportunities: As your business grows, new opportunities may arise that you may not have considered initially. Ongoing business planning allows you to evaluate these opportunities and determine whether they align with your business goals and if they can contribute to your growth and profitability. 3. Set realistic goals and targets: With ongoing business planning, you can regularly review your goals and targets and make necessary adjustments based on your performance and market conditions. This ensures that your goals are achievable and realistic, which can help motivate and drive your business forward. 4. Monitor financial performance: Ongoing business planning allows you to regularly track your financial performance and make necessary adjustments to improve profitability. This can include identifying areas where you can cut costs, increase revenue, or improve efficiency. 5. Plan for future growth: As your business grows, your initial business plan may become outdated. Ongoing business planning allows you to continuously plan for future growth and expansion, whether it be opening new locations, introducing new products, or targeting new markets. 6. Secure funding: If you ever need to secure funding for your Shawarma Stand business, having an updated and comprehensive business plan is essential. Ongoing business planning ensures that your business plan is always up-to-date and reflects the current state of your business, making it more compelling and attractive to potential investors or lenders. In conclusion, ongoing business planning is crucial for the success of a Shawarma Stand business. It allows you to adapt to changing market conditions, identify new opportunities, set realistic goals, monitor financial performance, plan for future growth, and secure funding. As your business evolves, it is important to regularly review and update your business plan to ensure the continued growth and success of your business.

Bespoke business plan services

"Are you looking for a customized business plan that fits your unique Shawarma Stand business? Look no further! Our team of experienced consultants will work with you to develop a bespoke business plan that meets your specific needs. We understand the challenges and opportunities of the Shawarma Stand industry and will tailor our services to help you achieve your business goals. Contact us today to learn more about our bespoke business plan services."

Our company, Avvale Consulting, is a leading startup business consulting firm based in London, United Kingdom. We have extensive experience working with companies in various sectors, including the Shawarma Stand industry. Our team of consultants has years of experience working with startups and has helped over 300 startups from all around the world. We offer a free 30-minute business consultation to answer any questions you may have about starting your Shawarma Stand business. Our team is also happy to create a bespoke Shawarma Stand business plan for your specific business, including a 5-year financial forecast. This will not only ensure the success of your Shawarma Stand business but also help you raise capital from investors. Our business plan templates are the result of years of startup fundraising and operational experience. They are designed to be easily completed by business owners, regardless of their business stage or expertise. So whether you are a budding entrepreneur or a seasoned businessman, our business plan templates can help kickstart your business growth journey. In addition to the business plan template, we also offer high-value consulting hours with our experienced consultants and provide access to valuable resources such as investor lists and Angel Investor introductions. This can greatly benefit your Shawarma Stand business and increase your chances of securing funding. At Avvale Consulting, we are passionate about helping startups succeed. Our team is dedicated to providing top-notch business consulting services and resources to empower entrepreneurs and drive business growth. Download our business plan template today and take the first step towards building a successful Shawarma Stand business.

Business plan template FAQ

Q: What is a Shawarma Stand? A: A Shawarma Stand is a small food business that specializes in serving Middle Eastern street food, specifically shawarma, which is a type of meat that is cooked on a rotating spit and served in a wrap or sandwich. Q: Is shawarma the only item on the menu? A: No, while shawarma is the main item, we also offer other Middle Eastern dishes such as falafel, hummus, and tabbouleh. We also have vegetarian and vegan options available. Q: What sets your Shawarma Stand apart from other fast food options? A: Our shawarma is made with high-quality, fresh ingredients and is cooked to order. We also offer a variety of toppings and sauces to customize your meal to your liking. Additionally, our menu is inspired by traditional Middle Eastern flavors and recipes, providing a unique and delicious dining experience. Q: Do you offer catering services? A: Yes, we offer catering services for events and parties. Please contact us for more information and pricing. Q: Are there any health concerns with shawarma? A: Our shawarma is made with lean meats and is cooked at high temperatures, making it a healthier alternative to other fast food options. We also offer vegetarian and vegan options for those with dietary restrictions. Q: Can I order online or through a delivery service? A: Yes, we offer online ordering and delivery services through popular platforms such as Grubhub and Uber Eats. You can also call in your order for pick-up. Q: What are your hours of operation? A: Our hours may vary depending on location, but typically we are open from 11am-9pm, 7 days a week. Q: Do you have any special deals or promotions? A: Yes, we often have promotions and discounts, especially for first-time customers. Follow us on social media or sign up for our email list to stay updated on our latest deals. Q: Are there any options for those with food allergies? A: We are committed to accommodating customers with food allergies and sensitivities. Please inform our staff of any allergies and we will do our best to accommodate your needs. Q: Do you offer any vegetarian or vegan options? A: Yes, we have a variety of vegetarian and vegan options available, including falafel, hummus, and vegetable shawarma. Our staff can also assist in customizing your meal to fit your dietary needs. Q: Do you have a seating area for customers? A: Our Shawarma Stands are designed for quick and convenient service, so we do not have a seating area. However, most locations have nearby seating options such as benches or outdoor tables.

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How To Start A Shawarma Business

When dreaming about the best business to start with little money , most Nigerians immediately think of the food industry – specifically, a shawarma spot. A shawarma business doesn’t require an enormous investment, but it promises a pretty good return. Find out how to start a shawarma business !

Shop shawarma machines for every budget on Jiji

1. Shawarma business potential

Many of aspiring businessmen are looking for more prestigious business opportunities while overlooking the food business. However, shawarma can be your recipe for financial success, as it’s one of the most popular street foods in Nigeria right now.

On average, one serving of shawarma costs about ₦400 to make but can be sold for up to ₦2,000. It means that with a medium-sized investment and a good business strategy soon you can be counting profits from your blooming shawarma business.

2. The equipment you’ll need

The biggest part of your investment into opening a shawarma business is the different equipment you’ll need.

The range of equipment depends on the type of business you want to launch: a shawarma stand requires a minimum of tools, while a shawarma restaurant needs additional expenses on cooking equipment and furniture. Here is what you’ll need for a typical shawarma business:

• Shawarma machine
• Toaster/grill for toasting the shawarma
• Pans and pots
• Refrigerator with a freezer
• Cooking utensils
• Food containers
• Branded packaging and uniforms
• Bar fridge for beverages

You can also increase your income if you offer additional snacks and drinks to go with your shawarma. To do this, you will also need a deep fryer to make fries, a coffee machine to make coffee, an ice cream dispenser, or anything else you have in mind.

3. Create a business plan

One of the most crucial aspects of starting shawarma business is a shawarma business plan . A well-written business plan will serve as your detailed guide to your own enterprise, complete with strengths, weaknesses, and potential challenges.

In order to create a viable business plan, you will also need to study your competitors. Find out what makes their business work and adapt some of the things you find for your own business. If you don’t have experience with creating business plans, you can always hire someone who does it professionally.

4. Find the right location

A location for a new business is often the thing that makes or breaks the success of the enterprise, and it’s especially true for a food business. The key requirement for the success of your shawarma business is how well it’s located.

As always, the best location for a food business is a place with a lot of foot traffic. It can be a market, a business centre, a recreational area, or a busy road. Advertise your business in the local media and choose a striking design for your joint so that people don’t miss it.

If you want to get ahead of your competition, you can also advertise your shawarma business online and even arrange deliveries of your product. If you want to know how to start an online business with shawarma, start by posting ads on Jiji for millions of Nigerians to see!

5. Stand out

Keep in mind that you’re not the only one who sees the potential in a shawarma business, and with dozens of shawarma joints in a single town, standing out may be a challenge. However, we believe that these four factors can give a boost to your business:

• Price. Set a price that still gives you a sizeable profit but is slightly lower than the price offered by your competitors.
• Taste. People may be attracted by the low price and advertisements, but if they don’t like the taste of your product, they won’t be back for more. Experiment with flavours and recipes to find your ideal one.
• Branding. Everything in your shawarma stand needs to be branded, from the cook’s apron to the packaging, so that the customers know it’s not just another nameless food joint.
• Hygiene. You may be surprised, but one of the most surefire ways to succeed in a food business is to achieve a spotless state of your stand, which includes fresh products, clean surfaces and utensils, and a neat-looking cook.

This shawarma restaurant business plan is a good place to start a business that can be your true calling!

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My name is Inna. I am a content writer with an English and literature background. As a mother of a 4-year old son, I love learning about children’s health and development, as well as finding new interesting toys and activities for my little one. I am also in love with all things tech and always keep my finger on the pulse of new smartphone and gadget releases. Another big passion of mine is beauty and makeup – every day I read about new trends in skin care and makeup and always look forward to trying them. Plus, I love pop culture, travelling, crafts, and anything that can make our daily life more thrilling!

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Start Your Own Shawarma Business in the Philippines

By Ameena Rey-Franc

How to Start a Shawarma Business in the Philippines:

What do random streets, malls, and LRT stations have in common? A shawarma stall. As someone who grew up in the Middle East, I have always loved the authentic taste and the aroma of a good ol’ shawarma! Surprisingly, shawarma stalls are dotted in almost every area across the country. This Ottoman Empire-originating food is one of the most popular non-Filipino food in the Philippines, alongside takoyaki and siomai . It’s quite easy to understand how this food item swept the country off its feet. Here are the reasons for shawarma’s overarching popularity:

• Filipinos loooove meat 
• It’s a perfect mix of meaty, fatty, and healthy (if you consider those bits of veggies)
• People can eat them on-the-go
• Budget-friendly
• It can either be a complete meal or a satisfying snack

In other words, set up a shawarma business strategically and you already have a captured audience. The question is: how exactly do you start a shawarma business in the Philippines? That’s what we’ll explore in this article.

Steps on How to Start a Shawarma Business in the Philippines

If you feel positive abou t starting a business , maybe a shawarma stall is the perfect startup for you. A shawarma business is like any other business— it requires a few key steps to ensure success. We’ll go over those steps below.

1. Perform a Market Analysis

Starting a business is all about solving problems. Your market has a pain or pleasure point, and you wish to satisfy these needs. Unless there is an actual need for shawarma in your locality, you’ll be wasting resources. Market analysis helps in determining the viability of your proposed business.

Market analysis, otherwise known as market research, is a process to help aspiring entrepreneurs discover their target market. In this analytic process, you obtain valuable information about your market’s interests, preferences, and opinions on shawarma.

Here are some questions you may want to ask your market before starting a shawarma business in the Philippines:

• Who are your customers?

Demographics is one of the most important aspects that you must consider when starting a business. For example, based on my humble observation, shawarma is commonly popular among high school or college students and professionals. If you plan on starting a shawarma stall in a rural locality with neither of these people, it might be good to reconsider a shawarma business.

• Who are your competitors?

In a business-centric country like the Philippines, there are bound to be competitors. Sometimes, the competition occurs within the same category. As I’ve said earlier, shawarma stalls are scattered across the country so you may not have your business cut out for you. It’s important to scout and determine who your competitors are.

• What is a strategic location?

Your location is key to successful operation and business growth. If the location’s economy does not support a shawarma business, I’m afraid you’re not getting very far. Moreover, choosing an ideal location should be in close proximity to your ideal market. 

2. Assess Your Required Capital

Shawarma is a type of food cart business. Unlike other business models, the startup costs are less heavy than restaurants or karinderyas. However, understanding the costs will help you estimate how much profit you potentially make and enable a smoother launch. 

Assessing your capital begins with a market analysis. Depending on the result of your analysis, you may need to adjust your setup or change the business entirely. Always keep in mind that your capital is your business’s lifeline. The funds you have will be used to maintain the business’s operations, this includes:

• Acquire materials required
• Cover the possible construction costs
• Pay the operational expenses
• Fund the continuous production of food
• Register your business with DTI and other governing bodies

3. Gather the Necessary Equipment

If you look at all the shawarma businesses there are, you’ll notice that every stall is occupied with stainless steel. The reason is simple: only stainless steel is robust, hygienic, and easy to clean. For quick businesses like shawarma, you need pieces of equipment that are easy to clean.

Here is a quick run-through of the equipment you’ll require for a shawarma business:

• Shawarma grill (preferably the one electric-powered device that spins)
• Electric griddle
• Electric fryer
• Chopping boards
• Cheese graters
• Sets of knives
• Shawarma wraps
• Drinking cups

Here is a quick run-through of the ingredients you’ll need for a shawarma business:

4. Look for Shawarma Suppliers in the Philippines

While the process looks sophisticated and complicated, Shawarma is easy to prepare. Moreover, the ingredients you require for a shawarma business in the Philippines are also quick to find. If you don’t have a franchise that regularly supplies your ingredients, you can often find them in your local wet market. Otherwise, here are some suppliers you may seek out for your ingredients:

( Note: always check the supplier’s legitimacy to avoid getting scammed and losing your budget )

Ingredient suppliers:

• Meatland Traders Corp.
• All Food Asia Corp.
• Binondo Street
• Premier Food Choice
• Prime Choice Fine Quality Meats

Kitchen equipment suppliers:

• NegoPinoy Trading
• IBCOM Kitchen Equipment
• Catering Depot Philippines
• MJD Industries, Inc .

5. Evaluate your Product Costs (Pricing)

Serving delicious food is a non-negotiable for food cart businesses like shawarma. That’s precisely the reason why customers keep coming back to your store. However, selling strategic and competitive pricing is just as crucial. Unless the value proposition of your business is unrivaled, customers will be forced to choose the more affordable alternatives.

We offer a quick and easy pricing strategy for food businesses like shawarma. Here are the steps:

Step 1: List down the ingredients and actual quantity used per serving.

Step 2: Determine the price of each ingredient per serving.

Step 3: Calculate the selling price for each serving of shawarma. In this portion, you may either add a markup or use a desirable profit margin for your business.

We can easily describe shawarma businesses as restaurants. For restos, the most common food pricing tactic is the cost-plus pricing strategy. In other words, pool all the operational costs, employee wages, and utility bills. And then add a markup on all your servings that accounts for these things a.k.a. cost-per-plate.

6. Use a Good Marketing Strategy

Businesses nowadays are all about marketing and advertising. Don’t you notice? If you’re one to love food hopping and exploring restaurant chains, you can find every business on Facebook. In your shawarma startup, you may want to consider pursuing some marketing to etch your business in your market’s psyche. Here are some marketing tips to guide you:

• Actively use social media outlets, most especially Facebook, Instagram, and Tiktok. These are the most popular apps used in the Philippines. We recommend creating a page where you could promote your business separately from your personal account.
• Set your stall up in Google My Business so you come up on Google searches. While this is grossly unpopular in the Philippines, it nevertheless provides your business the extra nudge it needs to remain relevant.
• Never underestimate the divine power of word-of-mouth marketing. Create a local buzz that puts you at the forefront of your customer’s minds.

For a detailed list of the most effective tips on how to market and advertise your business online, check out our guide on the 20 Ways to Promote & Market Your Business in the Philippines .

Best Shawarma Franchises in the Philippines

Setting up your own business gives you that feeling of accomplishment. After all, establishing something from the ground up is not an easy feat, to begin with. However, there is undoubtedly more hassle in doing such and brand recall does not favor newbies in the industry.

On the other hand, seeking out and setting up a franchise may suit you better if you have the budget. First of all, these franchises already have an established name. This suggests a stronger brand recall or brand recognition. The only caveat is that the startup costs may be higher compared to starting your own business. In any case, both could work with enough patience, effort, and common sense. Here are the best shawarma franchises there is in the Philippines:

Turks 

Website: https://www.turks.ph/franchising/  

Facebook: https://www.facebook.com/official.turks  

Email: [email protected]  

Number: N/A

Shawarma Shack

Website: https://www.shawarmashack.ph/franchising  

Facebook: https://www.facebook.com/shawarmashackph  

Email: [email protected]  

Website: N/A

Facebook: https://www.facebook.com/MSHWRPS   

Email: N/A 

Number: 0977 105 7731

Happy Shawarma

Facebook: https://www.facebook.com/happyshawarmaphilippines  

Email: [email protected] 

Number: 0977 219 8972

JM’s Shawarma

Website: http://www.jmshawarma.store/  

Facebook: https://www.facebook.com/jmshawarma  

Email: [email protected]  

Number: 0921 489 4538

Khaleb Shawarma

Website: https://khalebshawarma.com/  

Facebook: N/A

Here’s the thing. Franchising is a quick and easy way to start a business, but it’s not free from flaws. There are some restrictive regulations, high startup costs, and not to mention the potential for conflicts. You don’t have complete brand control which may impede some entrepreneurs who value creativity. If these are okay with you, I suggest you do your due diligence in researching and finding more about your franchisor. 

Is A Shawarma Business Profitable in the Philippines

There’s no direct answer to this question because the truth is, it depends. Your market analysis will reveal the true story behind the potential of your planned shawarma business. However, with the right market conditions, availability of customers, and weak competition— I don’t see any reason for your shawarma business not to thrive.

Thanks for reading! If you want to learn more valuable content about business startups, explore our other articles!

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How to Start a Shawarma Business in the Philippines

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The 7 Best Business Plan Examples (2024)

As an aspiring entrepreneur gearing up to start your own business , you likely know the importance of drafting a business plan. However, you might not be entirely sure where to begin or what specific details to include. That’s where examining business plan examples can be beneficial. Sample business plans serve as real-world templates to help you craft your own plan with confidence. They also provide insight into the key sections that make up a business plan, as well as demonstrate how to structure and present your ideas effectively.

Example business plan

To understand how to write a business plan, let’s study an example structured using a seven-part template. Here’s a quick overview of those parts:

• Executive summary: A quick overview of your business and the contents of your business plan.
• Company description: More info about your company, its goals and mission, and why you started it in the first place.
• Market analysis: Research about the market and industry your business will operate in, including a competitive analysis about the companies you’ll be up against.
• Products and services: A detailed description of what you’ll be selling to your customers.
• Marketing plan: A strategic outline of how you plan to market and promote your business before, during, and after your company launches into the market.
• Logistics and operations plan: An explanation of the systems, processes, and tools that are needed to run your business in the background.
• Financial plan: A map of your short-term (and even long-term) financial goals and the costs to run the business. If you’re looking for funding, this is the place to discuss your request and needs.

7 business plan examples (section by section)

In this section, you’ll find hypothetical and real-world examples of each aspect of a business plan to show you how the whole thing comes together. 

• Executive summary

Your executive summary offers a high-level overview of the rest of your business plan. You’ll want to include a brief description of your company, market research, competitor analysis, and financial information. 

In this free business plan template, the executive summary is three paragraphs and occupies nearly half the page:

• Company description

You might go more in-depth with your company description and include the following sections:

• Nature of the business. Mention the general category of business you fall under. Are you a manufacturer, wholesaler, or retailer of your products?
• Background information. Talk about your past experiences and skills, and how you’ve combined them to fill in the market. 
• Business structure. This section outlines how you registered your company —as a corporation, sole proprietorship, LLC, or other business type.
• Industry. Which business sector do you operate in? The answer might be technology, merchandising, or another industry.
• Team. Whether you’re the sole full-time employee of your business or you have contractors to support your daily workflow, this is your chance to put them under the spotlight.

You can also repurpose your company description elsewhere, like on your About page, Instagram page, or other properties that ask for a boilerplate description of your business. Hair extensions brand Luxy Hair has a blurb on it’s About page that could easily be repurposed as a company description for its business plan. 

• Market analysis

Market analysis comprises research on product supply and demand, your target market, the competitive landscape, and industry trends. You might do a SWOT analysis to learn where you stand and identify market gaps that you could exploit to establish your footing. Here’s an example of a SWOT analysis for a hypothetical ecommerce business: 

You’ll also want to run a competitive analysis as part of the market analysis component of your business plan. This will show you who you’re up against and give you ideas on how to gain an edge over the competition. 

• Products and services

This part of your business plan describes your product or service, how it will be priced, and the ways it will compete against similar offerings in the market. Don’t go into too much detail here—a few lines are enough to introduce your item to the reader.

• Marketing plan

Potential investors will want to know how you’ll get the word out about your business. So it’s essential to build a marketing plan that highlights the promotion and customer acquisition strategies you’re planning to adopt. 

Most marketing plans focus on the four Ps: product, price, place, and promotion. However, it’s easier when you break it down by the different marketing channels . Mention how you intend to promote your business using blogs, email, social media, and word-of-mouth marketing. 

Here’s an example of a hypothetical marketing plan for a real estate website:

Logistics and operations

This section of your business plan provides information about your production, facilities, equipment, shipping and fulfillment, and inventory.

Financial plan

The financial plan (a.k.a. financial statement) offers a breakdown of your sales, revenue, expenses, profit, and other financial metrics. You’ll want to include all the numbers and concrete data to project your current and projected financial state.

In this business plan example, the financial statement for ecommerce brand Nature’s Candy includes forecasted revenue, expenses, and net profit in graphs.

It then goes deeper into the financials, citing:

• Funding needs
• Project cash-flow statement
• Project profit-and-loss statement
• Projected balance sheet

You can use Shopify’s financial plan template to create your own income statement, cash-flow statement, and balance sheet. 

Types of business plans (and what to write for each)

A one-page business plan is a pared down version of a standard business plan that’s easy for potential investors and partners to understand. You’ll want to include all of these sections, but make sure they’re abbreviated and summarized:

• Logistics and operations plan
• Financials 

A startup business plan is meant to secure outside funding for a new business. Typically, there’s a big focus on the financials, as well as other sections that help determine the viability of your business idea—market analysis, for example. Shopify has a great business plan template for startups that include all the below points:

• Market research: in depth
• Financials: in depth

Your internal business plan acts as the enforcer of your company’s vision. It reminds your team of the long-term objective and keeps them strategically aligned toward the same goal. Be sure to include:

• Market research

Feasibility 

A feasibility business plan is essentially a feasibility study that helps you evaluate whether your product or idea is worthy of a full business plan. Include the following sections:

A strategic (or growth) business plan lays out your long-term vision and goals. This means your predictions stretch further into the future, and you aim for greater growth and revenue. While crafting this document, you use all the parts of a usual business plan but add more to each one:

• Products and services: for launch and expansion
• Market analysis: detailed analysis
• Marketing plan: detailed strategy
• Logistics and operations plan: detailed plan
• Financials: detailed projections

Free business plan templates

Now that you’re familiar with what’s included and how to format a business plan, let’s go over a few templates you can fill out or draw inspiration from.

Bplans’ free business plan template

Bplans’ free business plan template focuses a lot on the financial side of running a business. It has many pages just for your financial plan and statements. Once you fill it out, you’ll see exactly where your business stands financially and what you need to do to keep it on track or make it better.

PandaDoc’s free business plan template

PandaDoc’s free business plan template is detailed and guides you through every section, so you don’t have to figure everything out on your own. Filling it out, you’ll grasp the ins and outs of your business and how each part fits together. It’s also handy because it connects to PandaDoc’s e-signature for easy signing, ideal for businesses with partners or a board.

Miro’s Business Model Canvas Template

Miro’s Business Model Canvas Template helps you map out the essentials of your business, like partnerships, core activities, and what makes you different. It’s a collaborative tool for you and your team to learn how everything in your business is linked.

Better business planning equals better business outcomes

Building a business plan is key to establishing a clear direction and strategy for your venture. With a solid plan in hand, you’ll know what steps to take for achieving each of your business goals. Kickstart your business planning and set yourself up for success with a defined roadmap—utilizing the sample business plans above to inform your approach.

Business plan FAQ

What are the 3 main points of a business plan.

• Concept. Explain what your business does and the main idea behind it. This is where you tell people what you plan to achieve with your business.
• Contents. Explain what you’re selling or offering. Point out who you’re selling to and who else is selling something similar. This part concerns your products or services, who will buy them, and who you’re up against.
• Cash flow. Explain how money will move in and out of your business. Discuss the money you need to start and keep the business going, the costs of running your business, and how much money you expect to make.

How do I write a simple business plan?

To create a simple business plan, start with an executive summary that details your business vision and objectives. Follow this with a concise description of your company’s structure, your market analysis, and information about your products or services. Conclude your plan with financial projections that outline your expected revenue, expenses, and profitability.

What is the best format to write a business plan?

The optimal format for a business plan arranges your plan in a clear and structured way, helping potential investors get a quick grasp of what your business is about and what you aim to achieve. Always start with a summary of your plan and finish with the financial details or any extra information at the end.

Want to learn more?

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9 Steps to Successfully Launch Your Middle Eastern Shawarma Stand Business

By henry sheykin, resources on middle eastern shawarma stand.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan
• Bundle Business Plan & Fin Model

Are you passionate about Middle Eastern cuisine and looking to start your own business? Look no further than opening a Middle Eastern Shawarma Stand! In this blog post, we will guide you through 9 essential steps to help you successfully launch your own shawarma business.

The Middle Eastern food market in the US is growing rapidly, with an increasing demand for authentic flavors and quick-service options. According to recent statistics, the Middle Eastern food industry is projected to reach $8.45 billion by 2025, presenting a lucrative opportunity for aspiring entrepreneurs.

Whether you're a seasoned restaurateur or a first-time business owner, our detailed checklist will walk you through the essential aspects of starting a Middle Eastern Shawarma Stand business, from market analysis and menu creation to marketing strategies and operational setup. Let's get started on your journey to becoming a successful shawarma entrepreneur!

• Conduct thorough market analysis to understand the industry and target market.
• Develop a detailed business plan outlining goals, strategies, and financial projections.
• Secure funding through investors, loans, or grants to fund the business launch.
• Scout potential locations that align with the business concept and target demographic.
• Obtain all necessary licenses and permits to legally operate the business.
• Establish relationships with reliable suppliers for inventory and resources.
• Create a diverse and appealing menu that reflects the brand and caters to customers.
• Develop a comprehensive marketing strategy to attract and retain customers.
• Set up all operational aspects of the business, including equipment, staffing, and procedures.

9-Steps To Start a Business

Market Analysis: Conduct Thorough Research To Understand The Local Market Demographics, Consumer Preferences, And Existing Competition. This Will Help In Tailoring The Menu, Pricing, And Marketing Strategies To The Target Audience.

Before diving headfirst into the Middle Eastern Shawarma Stand business, it is essential to conduct a comprehensive market analysis. This step will provide valuable insights into the local market dynamics, allowing you to make informed decisions regarding menu offerings, pricing strategies, and marketing campaigns.

Understanding the local market demographics is crucial for identifying your target audience. Research the age, income levels, and cultural background of the residents in the area where you plan to open your Shawarma Stand. This information will help you tailor your menu and marketing efforts to appeal to the preferences of your potential customers.

Additionally, analyzing consumer preferences is key to developing a menu that resonates with your target market. Consider conducting surveys or focus groups to gather feedback on popular Shawarma flavors, side dishes, and sauce options. By incorporating the most sought-after items into your menu, you can attract a loyal customer base.

Evaluating the existing competition in the area is also essential. Take note of other Middle Eastern restaurants, food trucks, or stands offering Shawarma in the vicinity. Assess their menu offerings, pricing strategies, and customer reviews to identify gaps in the market that you can capitalize on. Differentiating your Shawarma Stand from the competition will be crucial for attracting customers and standing out in a crowded market.

Tips for conducting a successful market analysis:

• Use online tools like census data and market research reports to gather information on local demographics.
• Visit other Shawarma stands or Middle Eastern restaurants in the area to observe their operations and gather insights.
• Engage with potential customers through social media polls or surveys to gauge their preferences and expectations.

Business Plan Development

When starting a Middle Eastern Shawarma Stand business, it is essential to create a detailed business plan that outlines your vision, operational strategy, financial projections, and marketing approach. A well-thought-out business plan will serve as a roadmap for your venture, helping you stay focused, make informed decisions, and attract potential investors.

Here are the key components to include in your Middle Eastern Shawarma Stand business plan:

• Vision Statement: Clearly define your vision for the Shawarma Stand business, including your goals, values, and mission statement. This will help guide your business strategy and keep you on track towards achieving your objectives.
• Operational Strategy: Outline how your Shawarma Stand will operate on a day-to-day basis, including details on the menu, food preparation processes, customer service standards, and staffing requirements. This section should also cover details on sourcing ingredients, food safety protocols, and quality control measures.
• Financial Projections: Develop detailed financial projections for your Shawarma Stand, including startup costs, operating expenses, revenue forecasts, and profit margins. Consider factors such as pricing strategy, sales projections, and break-even analysis to ensure the financial sustainability of your business.
• Marketing Approach: Describe your marketing strategy for promoting your Shawarma Stand business and attracting customers. This may include social media marketing, local advertising, food events, partnerships with local businesses, and customer loyalty programs. Identify your target market and outline how you plan to reach and engage with them.
• Measurable Goals: Set specific, measurable, achievable, relevant, and time-bound (SMART) goals for your Shawarma Stand business. These goals will help you track your progress, evaluate your performance, and adjust your strategies as needed to achieve success.
• Clear Path to Profitability: Demonstrate how your Shawarma Stand business will generate revenue and achieve profitability over time. This may involve analyzing your pricing strategy, cost structure, sales projections, and financial performance indicators to ensure sustainable growth and success.

Tips for Developing a Successful Business Plan for Your Middle Eastern Shawarma Stand:

• Conduct thorough market research to understand the competitive landscape, consumer preferences, and industry trends that may impact your Shawarma Stand business.
• Seek feedback from industry experts, mentors, and potential investors to refine your business plan and ensure its feasibility and credibility.
• Regularly review and update your business plan to adapt to changing market conditions, customer feedback, and business growth opportunities.

Funding Acquisition

One of the critical steps in starting your Middle Eastern Shawarma Stand business is acquiring the necessary funding to get your venture off the ground. There are various funding options available to entrepreneurs, including small business loans, angel investors, and crowdfunding.

Small Business Loans: One common way to secure funding for your Shawarma Stand business is through small business loans. These loans are offered by banks, credit unions, and online lenders, and can provide you with the capital you need to start and grow your business. Before applying for a small business loan, make sure to have a solid business plan in place and a good credit score to increase your chances of approval.

Angel Investors: Another funding option to explore is angel investors. These are individuals who are willing to invest their personal funds in startups in exchange for an equity stake in the business. To attract angel investors to your Middle Eastern Shawarma Stand business, you will need to prepare a compelling pitch that showcases your business concept, market potential, and growth projections.

Crowdfunding: Crowdfunding has become a popular way for entrepreneurs to raise capital for their businesses. Platforms like Kickstarter and Indiegogo allow you to present your Shawarma Stand business idea to a wide audience of potential investors and backers who can contribute funds in exchange for rewards or equity. To run a successful crowdfunding campaign, you will need to create a captivating campaign page and effectively promote your business to reach your funding goal.

When preparing to pitch your business concept to potential investors, whether they are small business lenders, angel investors, or crowdfunding backers, it is essential to highlight the unique value proposition of your Middle Eastern Shawarma Stand business, demonstrate market demand for your product, and showcase your passion and dedication to making your venture a success.

Tips for Securing Funding for Your Shawarma Stand Business:

• Research and compare different funding options to find the one that best fits your business needs and goals.
• Prepare a professional and detailed business plan that outlines your Shawarma Stand business concept, target market, financial projections, and growth strategy.
• Network with industry professionals, attend entrepreneurship events, and seek mentorship to gain valuable insights and connections in the startup ecosystem.

Location Scouting

One of the most critical decisions you will make when starting a Middle Eastern Shawarma Stand business is selecting the right location. A strategic location can significantly impact the success of your business by maximizing foot traffic and visibility. When scouting for a location, consider factors such as accessibility, nearby businesses, and rental costs.

Accessibility: Choose a location that is easily accessible to your target customers. Look for areas with high foot traffic, such as busy street corners, shopping centers, or office complexes. Ensure that there is ample parking nearby to attract both walk-in customers and those driving by.

Nearby Businesses: Take into account the businesses surrounding your Middle Eastern Shawarma Stand. Consider locating near complementary businesses, such as cafes, gyms, or office buildings, that can attract potential customers to your stand. Avoid areas with direct competition or businesses that may detract from your customer base.

Rental Costs: Determine how much you can afford to spend on rent for your Shawarma Stand business. Compare rental costs in different locations and weigh them against the potential foot traffic and visibility each location offers. Remember that a higher rent may be justified if it means better exposure and access to your target market.

Tips for Location Scouting:

• Visit potential locations during different times of the day to assess foot traffic patterns.
• Consider the demographic of the area to ensure it aligns with your target customer base.
• Negotiate with landlords for favorable lease terms, such as rent incentives or flexible lease agreements.

Licensing And Permits

Obtaining all the necessary licenses and permits is a crucial step in starting a Middle Eastern Shawarma Stand business. Without the proper documentation, you could face fines, closure, or other legal consequences. Here are the key permits and licenses you need to consider:

• Health Permits: Before you can start serving food to the public, you must obtain a health permit from your local health department. This permit ensures that your Shawarma Stand meets the necessary health and safety standards.
• Food Handler's Permits: In addition to a health permit for your business, you and your employees may need to obtain food handler's permits. This certification demonstrates that you understand and adhere to proper food handling procedures to prevent foodborne illnesses.
• Business License: To operate legally in your city or state, you will need to obtain a business license. This license registers your Shawarma Stand as a legal entity and allows you to conduct business within the jurisdiction.

Tips for Obtaining Licenses and Permits:

• Research the specific requirements in your area: Each city and state may have different regulations regarding food service businesses. Make sure you are aware of all the permits and licenses needed in your location.
• Start the application process early: Licensing and permitting can take time, so it's important to begin the process as soon as possible to avoid delays in opening your Middle Eastern Shawarma Stand.
• Maintain compliance: Once you have obtained all necessary permits and licenses, make sure to stay compliant with regulations. Regular inspections may be conducted to ensure you are upholding food safety standards.

Supplier Relationships

Establishing strong relationships with suppliers is essential for the success of your Middle Eastern Shawarma Stand business. By partnering with reliable suppliers who can provide high-quality ingredients, you can ensure that your menu consistently meets the expectations of your customers. Here are some key steps to consider when building supplier relationships:

• Research and Identify Potential Suppliers: Start by researching and identifying potential suppliers who can provide the ingredients you need for your shawarma stand. Look for suppliers who offer fresh, authentic Middle Eastern ingredients that align with your menu concept.
• Negotiate Prices and Terms: Once you have identified potential suppliers, negotiate prices and terms to ensure a consistent supply chain while maintaining cost-effectiveness. Look for opportunities to negotiate bulk discounts or favorable payment terms to optimize your business’s profitability.
• Quality Assurance: Prioritize quality assurance when selecting suppliers for your Middle Eastern Shawarma Stand . Insist on sampling products before committing to a partnership to ensure that the ingredients meet your standards for freshness and authenticity.
• Communication and Transparency: Maintain open communication with your suppliers to address any issues or concerns promptly. Transparent communication can help prevent misunderstandings and ensure a smooth supply chain process.

Tips for Building Strong Supplier Relationships:

• Visit suppliers in person to establish a personal connection and gain a better understanding of their operations.
• Consider forming exclusive partnerships with suppliers to secure a consistent and reliable source of high-quality ingredients.
• Regularly review and evaluate your supplier relationships to ensure that they continue to align with your business goals and standards.

Menu Creation: Develop A Menu That Highlights Authentic Middle Eastern Shawarma With A Variety Of Meats, Sauces, And Sides. Consider Offering Vegetarian Options To Cater To Diverse Customer Preferences.

When establishing a Middle Eastern Shawarma Stand business, the menu plays a crucial role in attracting customers and setting your business apart from competitors. A well-crafted menu that showcases the authentic flavors of Middle Eastern shawarma, along with a variety of meats, sauces, and sides, can create a unique dining experience for your customers.

Here are some key steps to consider when creating your menu for the Middle Eastern Shawarma Stand:

• Diversify Meat Options: Offer a selection of meats such as chicken, beef, lamb, and even falafel to cater to different preferences. Highlight the marination and cooking techniques that make your shawarma stand out.
• Authentic Sauces and Marinades: Create signature sauces and marinades that enhance the flavor of the shawarma. Consider traditional Middle Eastern ingredients like tahini, garlic yogurt, and harissa for an authentic touch.
• Vegetarian Options: In addition to meat options, include vegetarian shawarma wraps with grilled vegetables or falafel as protein alternatives. This will attract a wider customer base and accommodate dietary restrictions.
• Side Dishes and Extras: Offer a selection of sides such as hummus, tabbouleh, fattoush salad, and crispy fries to complement the shawarma wraps. Provide options for combo meals or meal deals to upsell and increase customer satisfaction.

Tips for Creating a Successful Shawarma Menu:

• Survey your target market to understand their preferences and dietary restrictions before finalizing the menu.
• Keep the menu simple and easy to read, with clear descriptions of each dish to help customers make informed choices.
• Consider offering seasonal specials or limited-time promotions to keep the menu fresh and exciting for returning customers.

Marketing Strategy

Creating a strong marketing plan is crucial for the success of your Middle Eastern Shawarma Stand business. By focusing on building a strong brand presence and engaging with the community, you can attract more customers and create a loyal following.

Utilize social media platforms such as Instagram, Facebook, and Twitter to promote your Middle Eastern Shawarma Stand business. Share mouth-watering photos of your shawarma wraps, behind-the-scenes glimpses of your kitchen, and customer testimonials. Engage with your followers by responding to comments and messages promptly. Consider running social media contests or promotions to attract new customers.

Tips for Social Media Campaigns:

• Consistency is key - post regularly and at optimal times to reach your target audience
• Use hashtags strategically to increase visibility and reach a wider audience
• Collaborate with influencers or food bloggers to reach a larger audience

Forge partnerships with local businesses such as gyms, offices, and universities to increase your Middle Eastern Shawarma Stand's visibility. Offer special discounts or catering services to these businesses in exchange for promoting your menu to their customers or employees. Collaborating with complementary businesses can help you reach a new and diverse customer base.

Participate in community events, food festivals, and farmers' markets to showcase your Middle Eastern Shawarma Stand's offerings. Set up a booth, offer samples of your shawarma wraps, and engage with attendees to promote your brand. Sponsor local events or sports teams to increase brand awareness and show your support for the community.

By implementing a comprehensive marketing strategy that includes social media campaigns, partnerships with local businesses, and participation in community events, you can effectively promote your Middle Eastern Shawarma Stand business and attract a steady stream of customers.

Operational Setup

Setting up the physical Middle Eastern Shawarma Stand or restaurant space is a critical step in ensuring the smooth operation of your business. Here are some key aspects to consider when establishing the operational setup:

• Kitchen Equipment: Invest in high-quality kitchen equipment that is specifically designed for shawarma preparation. This includes a vertical broiler for cooking the shawarma meat, as well as refrigeration units, food prep tables, and cooking utensils.
• Seating (If Applicable): If your Shawarma Stand includes seating for customers, arrange the seating area in a comfortable and inviting manner. Consider the flow of foot traffic and ensure that seating arrangements do not obstruct the service counter.
• Décor: Create a visually appealing space that reflects the authenticity and charm of Middle Eastern cuisine. Use colors, patterns, and decorations that evoke the culture and heritage of the region.
• Efficient Workflows: Design your operational setup to maximize efficiency and productivity. Create clear workstations for food preparation, assembly, and serving to streamline the workflow and minimize wait times for customers.
• High-Quality Food Preparation: Train your staff in proper food handling and preparation techniques to maintain consistent quality and safety standards. Implement strict hygiene practices to ensure the freshness and cleanliness of your Shawarma Stand .

Tips for Operational Setup:

• Regularly review and optimize your workflow to identify areas for improvement and increase efficiency.
• Invest in staff training to ensure that all team members are knowledgeable about food safety and quality standards.
• Pay attention to customer feedback and make adjustments to your operational setup based on their preferences and suggestions.

Opening a Middle Eastern Shawarma Stand business can be a rewarding venture with the right planning and execution. By following the 9 steps checklist outlined in this blog post, entrepreneurs can successfully launch a shawarma stand that caters to the local market, delivers high-quality food, and builds a strong brand presence. With a focus on market analysis, business plan development, funding acquisition, and operational setup, aspiring shawarma stand owners can pave the way for a successful and profitable business in the food service industry.

Middle Eastern Shawarma Stand Financial Model

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Hold the French Fries! Paris Olympics Chart a New Gastronomic Course.

The environment will come first as France tries to revitalize the global image of its cuisine.

By Roger Cohen

Reporting from Paris

There will be no French fries for the 15,000 athletes at the Olympic Games that open in France in July. Yes, you read that right.

In what is being called the biggest restaurant in the world — a 700-foot-long former electrical power plant at the heart of the Olympic Village — there will be no foie gras, either, but vegetarian hot dogs and quinoa muesli will abound.

Strolling the length of what is known as the nave, a light-filled vaulted space where some 45,000 meals a day will be served 24/7 throughout the Olympics and Paralympics, Stéphane Chicheri and Charles Guilloy, the chefs in charge, sang the praises of vegetarian shawarma, za’atar-spiced sweet potatoes with hummus, cabbage pickles, beetroot falafel and grilled eggplant with smoked paprika.

This is a far cry from the classic French cuisine of elaborate sauces and “enough melted butter to thrombose a regiment,” as A.J. Liebling once described a dish .

But these are 21st-century Games on a warming planet. Carbon imprint trumps cassoulet. Vegetable protein is the thing; and of course athletes have to perform in a country of a thousand epicurean delights that are no-noes to their exacting nutritionists.

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