Research methodology vs. research methods
The research methodology or design is the overall strategy and rationale that you used to carry out the research. Whereas, research methods are the specific tools and processes you use to gather and understand the data you need to test your hypothesis.
To further understand research methodology, let’s explore some examples of research methodology:
a. Qualitative research methodology example: A study exploring the impact of author branding on author popularity might utilize in-depth interviews to gather personal experiences and perspectives.
b. Quantitative research methodology example: A research project investigating the effects of a book promotion technique on book sales could employ a statistical analysis of profit margins and sales before and after the implementation of the method.
c. Mixed-Methods research methodology example: A study examining the relationship between social media use and academic performance might combine both qualitative and quantitative approaches. It could include surveys to quantitatively assess the frequency of social media usage and its correlation with grades, alongside focus groups or interviews to qualitatively explore students’ perceptions and experiences regarding how social media affects their study habits and academic engagement.
These examples highlight the meaning of methodology in research and how it guides the research process, from data collection to analysis, ensuring the study’s objectives are met efficiently.
When it comes to writing your study, the methodology in research papers or a dissertation plays a pivotal role. A well-crafted methodology section of a research paper or thesis not only enhances the credibility of your research but also provides a roadmap for others to replicate or build upon your work.
Wondering how to write the research methodology section? Follow these steps to create a strong methods chapter:
At the start of a research paper , you would have provided the background of your research and stated your hypothesis or research problem. In this section, you will elaborate on your research strategy.
Begin by restating your research question and proceed to explain what type of research you opted for to test it. Depending on your research, here are some questions you can consider:
a. Did you use qualitative or quantitative data to test the hypothesis?
b. Did you perform an experiment where you collected data or are you writing a dissertation that is descriptive/theoretical without data collection?
c. Did you use primary data that you collected or analyze secondary research data or existing data as part of your study?
These questions will help you establish the rationale for your study on a broader level, which you will follow by elaborating on the specific methods you used to collect and understand your data.
Now that you have told your reader what type of research you’ve undertaken for the dissertation, it’s time to dig into specifics. State what specific methods you used and explain the conditions and variables involved. Explain what the theoretical framework behind the method was, what samples you used for testing it, and what tools and materials you used to collect the data.
Once you have explained the data collection process, explain how you analyzed and studied the data. Here, your focus is simply to explain the methods of analysis rather than the results of the study.
Here are some questions you can answer at this stage:
a. What tools or software did you use to analyze your results?
b. What parameters or variables did you consider while understanding and studying the data you’ve collected?
c. Was your analysis based on a theoretical framework?
Your mode of analysis will change depending on whether you used a quantitative or qualitative research methodology in your study. If you’re working within the hard sciences or physical sciences, you are likely to use a quantitative research methodology (relying on numbers and hard data). If you’re doing a qualitative study, in the social sciences or humanities, your analysis may rely on understanding language and socio-political contexts around your topic. This is why it’s important to establish what kind of study you’re undertaking at the onset.
Now that you have gone through your research process in detail, you’ll also have to make a case for it. Justify your choice of methodology and methods, explaining why it is the best choice for your research question. This is especially important if you have chosen an unconventional approach or you’ve simply chosen to study an existing research problem from a different perspective. Compare it with other methodologies, especially ones attempted by previous researchers, and discuss what contributions using your methodology makes.
No matter how thorough a methodology is, it doesn’t come without its hurdles. This is a natural part of scientific research that is important to document so that your peers and future researchers are aware of it. Writing in a research paper about this aspect of your research process also tells your evaluator that you have actively worked to overcome the pitfalls that came your way and you have refined the research process.
1. Remember who you are writing for. Keeping sight of the reader/evaluator will help you know what to elaborate on and what information they are already likely to have. You’re condensing months’ work of research in just a few pages, so you should omit basic definitions and information about general phenomena people already know.
2. Do not give an overly elaborate explanation of every single condition in your study.
3. Skip details and findings irrelevant to the results.
4. Cite references that back your claim and choice of methodology.
5. Consistently emphasize the relationship between your research question and the methodology you adopted to study it.
To sum it up, what is methodology in research? It’s the blueprint of your research, essential for ensuring that your study is systematic, rigorous, and credible. Whether your focus is on qualitative research methodology, quantitative research methodology, or a combination of both, understanding and clearly defining your methodology is key to the success of your research.
Once you write the research methodology and complete writing the entire research paper, the next step is to edit your paper. As experts in research paper editing and proofreading services , we’d love to help you perfect your paper!
Here are some other articles that you might find useful:
What does research methodology mean, what types of research methodologies are there, what is qualitative research methodology, how to determine sample size in research methodology, what is action research methodology.
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This is very simplified and direct. Very helpful to understand the research methodology section of a dissertation
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Research methodology involves a systematic and well-structured approach to conducting scholarly or scientific inquiries. Knowing the significance of research methodology and its different components is crucial as it serves as the basis for any study.
Typically, your research topic will start as a broad idea you want to investigate more thoroughly. Once you’ve identified a research problem and created research questions , you must choose the appropriate methodology and frameworks to address those questions effectively.
Research methodology is the process or the way you intend to execute your study. The methodology section of a research paper outlines how you plan to conduct your study. It covers various steps such as collecting data, statistical analysis, observing participants, and other procedures involved in the research process
The methods section should give a description of the process that will convert your idea into a study. Additionally, the outcomes of your process must provide valid and reliable results resonant with the aims and objectives of your research. This thumb rule holds complete validity, no matter whether your paper has inclinations for qualitative or quantitative usage.
Studying research methods used in related studies can provide helpful insights and direction for your own research. Now easily discover papers related to your topic on SciSpace and utilize our AI research assistant, Copilot , to quickly review the methodologies applied in different papers.
While deciding on your approach towards your research, the reason or factors you weighed in choosing a particular problem and formulating a research topic need to be validated and explained. A research methodology helps you do exactly that. Moreover, a good research methodology lets you build your argument to validate your research work performed through various data collection methods, analytical methods, and other essential points.
Just imagine it as a strategy documented to provide an overview of what you intend to do.
While undertaking any research writing or performing the research itself, you may get drifted in not something of much importance. In such a case, a research methodology helps you to get back to your outlined work methodology.
A research methodology helps in keeping you accountable for your work. Additionally, it can help you evaluate whether your work is in sync with your original aims and objectives or not. Besides, a good research methodology enables you to navigate your research process smoothly and swiftly while providing effective planning to achieve your desired results.
Usually, you must ensure to include the following stated aspects while deciding over the basic structure of your research methodology:
Explain what research methods you’re going to use. Whether you intend to proceed with quantitative or qualitative, or a composite of both approaches, you need to state that explicitly. The option among the three depends on your research’s aim, objectives, and scope.
Based on logic and reason, let your readers know why you have chosen said research methodologies. Additionally, you have to build strong arguments supporting why your chosen research method is the best way to achieve the desired outcome.
The mechanism encompasses the research methods or instruments you will use to develop your research methodology. It usually refers to your data collection methods. You can use interviews, surveys, physical questionnaires, etc., of the many available mechanisms as research methodology instruments. The data collection method is determined by the type of research and whether the data is quantitative data(includes numerical data) or qualitative data (perception, morale, etc.) Moreover, you need to put logical reasoning behind choosing a particular instrument.
The results will be available once you have finished experimenting. However, you should also explain how you plan to use the data to interpret the findings. This section also aids in understanding the problem from within, breaking it down into pieces, and viewing the research problem from various perspectives.
Anything that you feel must be explained to spread more awareness among readers and focus groups must be included and described in detail. You should not just specify your research methodology on the assumption that a reader is aware of the topic.
All the relevant information that explains and simplifies your research paper must be included in the methodology section. If you are conducting your research in a non-traditional manner, give a logical justification and list its benefits.
Include information about the sample and sample space in the methodology section. The term "sample" refers to a smaller set of data that a researcher selects or chooses from a larger group of people or focus groups using a predetermined selection method. Let your readers know how you are going to distinguish between relevant and non-relevant samples. How you figured out those exact numbers to back your research methodology, i.e. the sample spacing of instruments, must be discussed thoroughly.
For example, if you are going to conduct a survey or interview, then by what procedure will you select the interviewees (or sample size in case of surveys), and how exactly will the interview or survey be conducted.
This part, which is frequently assumed to be unnecessary, is actually very important. The challenges and limitations that your chosen strategy inherently possesses must be specified while you are conducting different types of research.
You must have observed that all research papers, dissertations, or theses carry a chapter entirely dedicated to research methodology. This section helps maintain your credibility as a better interpreter of results rather than a manipulator.
A good research methodology always explains the procedure, data collection methods and techniques, aim, and scope of the research. In a research study, it leads to a well-organized, rationality-based approach, while the paper lacking it is often observed as messy or disorganized.
You should pay special attention to validating your chosen way towards the research methodology. This becomes extremely important in case you select an unconventional or a distinct method of execution.
Curating and developing a strong, effective research methodology can assist you in addressing a variety of situations, such as:
As a researcher, you must choose which tools or data collection methods that fit best in terms of the relevance of your research. This decision has to be wise.
There exists many research equipments or tools that you can use to carry out your research process. These are classified as:
An interview aimed to get your desired research outcomes can be undertaken in many different ways. For example, you can design your interview as structured, semi-structured, or unstructured. What sets them apart is the degree of formality in the questions. On the other hand, in a group interview, your aim should be to collect more opinions and group perceptions from the focus groups on a certain topic rather than looking out for some formal answers.
In surveys, you are in better control if you specifically draft the questions you seek the response for. For example, you may choose to include free-style questions that can be answered descriptively, or you may provide a multiple-choice type response for questions. Besides, you can also opt to choose both ways, deciding what suits your research process and purpose better.
Similar to the group interviews, here, you can select a group of individuals and assign them a topic to discuss or freely express their opinions over that. You can simultaneously note down the answers and later draft them appropriately, deciding on the relevance of every response.
If your research domain is humanities or sociology, observations are the best-proven method to draw your research methodology. Of course, you can always include studying the spontaneous response of the participants towards a situation or conducting the same but in a more structured manner. A structured observation means putting the participants in a situation at a previously decided time and then studying their responses.
Of all the tools described above, it is you who should wisely choose the instruments and decide what’s the best fit for your research. You must not restrict yourself from multiple methods or a combination of a few instruments if appropriate in drafting a good research methodology.
A research methodology exists in various forms. Depending upon their approach, whether centered around words, numbers, or both, methodologies are distinguished as qualitative, quantitative, or an amalgamation of both.
When a research methodology primarily focuses on words and textual data, then it is generally referred to as qualitative research methodology. This type is usually preferred among researchers when the aim and scope of the research are mainly theoretical and explanatory.
The instruments used are observations, interviews, and sample groups. You can use this methodology if you are trying to study human behavior or response in some situations. Generally, qualitative research methodology is widely used in sociology, psychology, and other related domains.
If your research is majorly centered on data, figures, and stats, then analyzing these numerical data is often referred to as quantitative research methodology. You can use quantitative research methodology if your research requires you to validate or justify the obtained results.
In quantitative methods, surveys, tests, experiments, and evaluations of current databases can be advantageously used as instruments If your research involves testing some hypothesis, then use this methodology.
As the name suggests, the amalgam methodology uses both quantitative and qualitative approaches. This methodology is used when a part of the research requires you to verify the facts and figures, whereas the other part demands you to discover the theoretical and explanatory nature of the research question.
The instruments for the amalgam methodology require you to conduct interviews and surveys, including tests and experiments. The outcome of this methodology can be insightful and valuable as it provides precise test results in line with theoretical explanations and reasoning.
The amalgam method, makes your work both factual and rational at the same time.
If you have kept your sincerity and awareness intact with the aims and scope of research well enough, you must have got an idea of which research methodology suits your work best.
Before deciding which research methodology answers your research question, you must invest significant time in reading and doing your homework for that. Taking references that yield relevant results should be your first approach to establishing a research methodology.
Moreover, you should never refrain from exploring other options. Before setting your work in stone, you must try all the available options as it explains why the choice of research methodology that you finally make is more appropriate than the other available options.
You should always go for a quantitative research methodology if your research requires gathering large amounts of data, figures, and statistics. This research methodology will provide you with results if your research paper involves the validation of some hypothesis.
Whereas, if you are looking for more explanations, reasons, opinions, and public perceptions around a theory, you must use qualitative research methodology.The choice of an appropriate research methodology ultimately depends on what you want to achieve through your research.
1. how to write a research methodology.
You can always provide a separate section for research methodology where you should specify details about the methods and instruments used during the research, discussions on result analysis, including insights into the background information, and conveying the research limitations.
There generally exists four types of research methodology i.e.
The set of techniques or procedures followed to discover and analyze the information gathered to validate or justify a research outcome is generally called Research Methodology.
Your research methodology directly reflects the validity of your research outcomes and how well-informed your research work is. Moreover, it can help future researchers cite or refer to your research if they plan to use a similar research methodology.
by Antony W
June 6, 2024
In this lesson, you’ll learn how to write the methodology chapter of a thesis, dissertation, or a research paper, step-by-step. So if you’ve reached this section in your assignment and you simply no idea how to proceed, this article will point you in the right direction.
You’ll learn what the methodology chapter is about and how you can go about writing one by following a systematic approach guaranteed to help you complete the project faster.
By definition, the methodology chapter of a thesis, dissertation, or research paper is the section where you explain about the specific research design options used in your research. It’s in the methodology chapter that you explain the process you used to design your research and give a justification for the research design.
In other words, the methodology section should clearly demonstrate:
With that said, let’s get into more details on dealing with the methodology chapter of your research work.
In your methodology chapter, you’ll explain the conceptual foundations of your study as well as the specific research design decisions you’ve made. The purpose of this chapter is to explain how you designed your research.
There are two reasons why your research paper, thesis, and dissertation should have a methodology section:
It’s worth mentioning that the methodology chapter’s specific format and contents will differ based on the study topic and the university. We strongly recommend that you check with your professor to find out what structure they would like you to use.
More often than not, they will allow you to use the standard structure for your paper, which should make the writing process easier for you. Ideally, the methodology chapter of your research paper, thesis, or dissertation should have the following sections:
Let’s look at each section in more details below:
The methodology chapter should contain a brief introduction of your dissertation or thesis. You should remind your readers about the emphasis of your study, particularly the research objectives.
Your research design must correspond with your research aims, objectives, and research questions, so include this up front to remind the reader what you intend to accomplish with your research design.
We strongly recommend that you explain how you’ve organized the chapter. Doing so will make it easy for the reader to have a clear roadmap of what to expect from reading the rest of the section of your methodology chapter.
We like to refer to research design as the heart of the methodology chapter because it presents your research design in great depth to the reader. The information you provide here should be good enough to justify the design choices you made for your paper.
Here’s how to approach it:
Start by explaining the research subject or problem you looked into. It could be that you wanted to methodically define something’s qualities, investigate a little-studied issue, or prove a cause-and-effect relationship. Whatever it is, write it down because it will guide your reader throughout the other section of the research design.
Some questions to think about when working on your methodological approach include:
Next step in research design is to explain the data collection method you used to gather information for your research project.
The following table is a summary of the data collection methods as used in research writing:
Ideal for testing casual relationships | You can alter variables to understand effect | |
When you want to get opinion from groups of people | Use questionnaires to collect data | |
If you want to get an opinion on a topic | Ask participants if they’d like to take part | |
If you wish to understand something in a natural setting | Measure samples without manipulation | |
When you want to directly study the culture of a community | Join and participate in community activities | |
If you want to understand current and historical events | Access information from the internet or libraries | |
When you can’t get data from a primary source | Get information from already existing dataset |
The next step is to describe how you processed and analyzed the data.
You can admit to the approach’s limits or flaws, but explain why the advantages exceeded the disadvantages. Explain why prior strategies were ineffective in achieving your goals, and how this strategy adds new information or insight.
Your methodology should be a well-structured, unambiguous document that argues for your approach rather than a collection of technical information and processes.
About the author
Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.
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Published on 25 February 2019 by Shona McCombes . Revised on 10 October 2022.
Your research methodology discusses and explains the data collection and analysis methods you used in your research. A key part of your thesis, dissertation, or research paper, the methodology chapter explains what you did and how you did it, allowing readers to evaluate the reliability and validity of your research.
It should include:
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How to write a research methodology, why is a methods section important, step 1: explain your methodological approach, step 2: describe your data collection methods, step 3: describe your analysis method, step 4: evaluate and justify the methodological choices you made, tips for writing a strong methodology chapter, frequently asked questions about methodology.
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Your methods section is your opportunity to share how you conducted your research and why you chose the methods you chose. It’s also the place to show that your research was rigorously conducted and can be replicated .
It gives your research legitimacy and situates it within your field, and also gives your readers a place to refer to if they have any questions or critiques in other sections.
You can start by introducing your overall approach to your research. You have two options here.
What research problem or question did you investigate?
And what type of data did you need to achieve this aim?
Depending on your discipline, you can also start with a discussion of the rationale and assumptions underpinning your methodology. In other words, why did you choose these methods for your study?
Once you have introduced your reader to your methodological approach, you should share full details about your data collection methods .
In order to be considered generalisable, you should describe quantitative research methods in enough detail for another researcher to replicate your study.
Here, explain how you operationalised your concepts and measured your variables. Discuss your sampling method or inclusion/exclusion criteria, as well as any tools, procedures, and materials you used to gather your data.
Surveys Describe where, when, and how the survey was conducted.
Experiments Share full details of the tools, techniques, and procedures you used to conduct your experiment.
Existing data Explain how you gathered and selected the material (such as datasets or archival data) that you used in your analysis.
The survey consisted of 5 multiple-choice questions and 10 questions measured on a 7-point Likert scale.
The goal was to collect survey responses from 350 customers visiting the fitness apparel company’s brick-and-mortar location in Boston on 4–8 July 2022, between 11:00 and 15:00.
Here, a customer was defined as a person who had purchased a product from the company on the day they took the survey. Participants were given 5 minutes to fill in the survey anonymously. In total, 408 customers responded, but not all surveys were fully completed. Due to this, 371 survey results were included in the analysis.
In qualitative research , methods are often more flexible and subjective. For this reason, it’s crucial to robustly explain the methodology choices you made.
Be sure to discuss the criteria you used to select your data, the context in which your research was conducted, and the role you played in collecting your data (e.g., were you an active participant, or a passive observer?)
Interviews or focus groups Describe where, when, and how the interviews were conducted.
Participant observation Describe where, when, and how you conducted the observation or ethnography .
Existing data Explain how you selected case study materials for your analysis.
In order to gain better insight into possibilities for future improvement of the fitness shop’s product range, semi-structured interviews were conducted with 8 returning customers.
Here, a returning customer was defined as someone who usually bought products at least twice a week from the store.
Surveys were used to select participants. Interviews were conducted in a small office next to the cash register and lasted approximately 20 minutes each. Answers were recorded by note-taking, and seven interviews were also filmed with consent. One interviewee preferred not to be filmed.
Mixed methods research combines quantitative and qualitative approaches. If a standalone quantitative or qualitative study is insufficient to answer your research question, mixed methods may be a good fit for you.
Mixed methods are less common than standalone analyses, largely because they require a great deal of effort to pull off successfully. If you choose to pursue mixed methods, it’s especially important to robustly justify your methods here.
Next, you should indicate how you processed and analysed your data. Avoid going into too much detail: you should not start introducing or discussing any of your results at this stage.
In quantitative research , your analysis will be based on numbers. In your methods section, you can include:
In qualitative research, your analysis will be based on language, images, and observations (often involving some form of textual analysis ).
Specific methods might include:
Mixed methods combine the above two research methods, integrating both qualitative and quantitative approaches into one coherent analytical process.
Above all, your methodology section should clearly make the case for why you chose the methods you did. This is especially true if you did not take the most standard approach to your topic. In this case, discuss why other methods were not suitable for your objectives, and show how this approach contributes new knowledge or understanding.
In any case, it should be overwhelmingly clear to your reader that you set yourself up for success in terms of your methodology’s design. Show how your methods should lead to results that are valid and reliable, while leaving the analysis of the meaning, importance, and relevance of your results for your discussion section .
Remember that your aim is not just to describe your methods, but to show how and why you applied them. Again, it’s critical to demonstrate that your research was rigorously conducted and can be replicated.
The methodology section should clearly show why your methods suit your objectives and convince the reader that you chose the best possible approach to answering your problem statement and research questions .
Your methodology can be strengthened by referencing existing research in your field. This can help you to:
Consider how much information you need to give, and avoid getting too lengthy. If you are using methods that are standard for your discipline, you probably don’t need to give a lot of background or justification.
Regardless, your methodology should be a clear, well-structured text that makes an argument for your approach, not just a list of technical details and procedures.
Methodology refers to the overarching strategy and rationale of your research. Developing your methodology involves studying the research methods used in your field and the theories or principles that underpin them, in order to choose the approach that best matches your objectives.
Methods are the specific tools and procedures you use to collect and analyse data (e.g. interviews, experiments , surveys , statistical tests ).
In a dissertation or scientific paper, the methodology chapter or methods section comes after the introduction and before the results , discussion and conclusion .
Depending on the length and type of document, you might also include a literature review or theoretical framework before the methodology.
Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.
Quantitative methods allow you to test a hypothesis by systematically collecting and analysing data, while qualitative methods allow you to explore ideas and experiences in depth.
A sample is a subset of individuals from a larger population. Sampling means selecting the group that you will actually collect data from in your research.
For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.
Statistical sampling allows you to test a hypothesis about the characteristics of a population. There are various sampling methods you can use to ensure that your sample is representative of the population as a whole.
If you want to cite this source, you can copy and paste the citation or click the ‘Cite this Scribbr article’ button to automatically add the citation to our free Reference Generator.
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What is a methodology.
The methodology is perhaps the most challenging and laborious part of the dissertation . Essentially, the methodology helps in understanding the broad, philosophical approach behind the methods of research you chose to employ in your study. The research methodology elaborates on the ‘how’ part of your research.
This means that your methodology chapter should clearly state whether you chose to use quantitative or qualitative data collection techniques or a mix of both.
Your research methodology should explain the following:
You will be required to provide justifications as to why you preferred a certain method over the others. If you are trying to figure out exactly how to write methodology or the structure of a methodology for a dissertation, this article will point you in the right direction.
Students must be sure of why they chose a certain research method over another. “I figured out” or “In my opinion” statements will not be an acceptable justification. So, you will need to come up with concrete academic reasons for your selection of research methods.
The methodology generally acts as a guideline or plan for exactly how you intend to carry out your research. This is especially true for students who must submit their methodology chapter before carrying out the research.
Your methodology should link back to the literature review and clearly state why you chose certain data collection and analysis methods for your research/dissertation project.
The methodology chapter consists of the following:
For those who are submitting their dissertation as a single paper, their methodology should also touch on any modifications they had to make as their work progressed.
However, it is essential to provide academic justifications for all choices made by the researcher.
The theme of your research methodology chapter should be related to your literature review and research question (s).
You can visit your college or university library to find textbooks and articles that provide information about the commonly employed research methods .
An intensive reading of such books can help you devise your research philosophy and choose the appropriate methods. Any limitations or weaknesses of your chosen research approach should also be explained, as well as the strategies to overcome them.
To research well, you should read well! Read as many research articles (from reputed journals) as you can. Seeing how other researchers use methods in their studies and why will help you justify, in the long run, your own research method(s).
Regardless of the chosen research approach, you will find researchers who either support it or don’t. Use the arguments for and against articulated in the literature to clarify why you decided to choose the selected research design and why the research limitations are irrelevant to your research.
The typical structure of the methodology chapter is as follows:
In research jargon, generalisability is termed external validity . It means how generalisable your research findings are to other contexts, places, times, people, etc. External validity is expected to be significantly high, especially in quantitative studies.
According to USC-Research Guides (2017) , a research design’s primary function is to enable the researcher to answer the research questions through evidence effectively. Generally, this section will shed light on how you collected your data.
The researcher will have to justify their choice of data collection methods, such as the one that was reviewed, the use of data tools (interviews, phone surveys, questionnaires, observation, online surveys , etc.) and the like.
Moreover, data sampling choice should also be clearly explained with a focus on how you chose the ethnicity, group, profession and age of the participants.
It is recommended to prepare these questions at the start of your research. You should develop your research problem and questions. This approach can allow the room to change or modify research questions if your data collection methods do not give the desired results.
It’s a good practice to keep referring to your research questions whilst planning or writing the research design section. This will help your reader recall what the research is about; why you have done what you did. Even though this technique is recommended to be applied at the start of every section within a dissertation, it’s especially beneficial in the methodology section.
In short, you will need to make sure that the data you are going to collect relates to the topic you are exploring. The complexity and length of the research design section will vary depending on your academic subject and the scope of your research, but a well-written research design will have the following characteristics:
This will discuss your chosen philosophy to strengthen your research and the research model. Commonly employed philosophies in academia are
There are several other research philosophies that you could adopt.
The choice of philosophy will depend on many factors, including your academic subject and the type and complexity of the research study. Regardless of which philosophy is used, you will be required to make different assumptions about the world.
Once you have chosen your research philosophy, the next step will describe your research context to answer all the questions, including when, where, why, how and what of your research.
Essentially, as a researcher, you will be required to decide whether you will be using a qualitative method, a quantitative method or a mix of both.
Using both qualitative and quantitative methods leads to the use of a mixed-methods approach. This approach also goes by another seldom-used name: eclectic approach.
The process of data collection is different for each method. Typically, you would want to decide whether you will adopt the positivist approach, defining your hypothesis and testing it against reality.
If this is the case, you will be required to take the quantitative approach, collecting numerical data at a large scale (from 30 or more respondents) and testing your hypotheses with this data.
Collecting data from at least 30 respondents/participants ensures reliable statistical analysis . This is especially true for quantitative studies. If the data contains less than 30 responses, it won’t be enough to carry out reliable statistical analyses on such data.
The other option for you would be to base your research on a qualitative approach, which will point you in a direction where you will be investigating broader areas by identifying people’s emotions and perceptions of a subject.
With a qualitative approach, you will have to collect responses from respondents and look at them in all their richness to develop theories about the field you are exploring.
Finally, you can also use a mix of qualitative and quantitative methods (which is becoming increasingly popular among researchers these days). This method is beneficial if you are interested in putting quantitative data into a real-world context or reflecting different perspectives on a subject.
Research philosophy in the ‘research onion.’
This section will require you to clearly specify how you gathered the data and briefly discuss the tools you used to analyse it. For example, you may choose to conduct surveys and/or interviews as part of the data collection process.
Similarly, if you used software such as Excel or SPSS to process the data , you will have to justify your software choice. In this section of your methodology chapter , you will also have to explain how you arrived at your findings and how reliable they are.
It is important to note that your readers or supervisor would want to see a correlation between your findings and the hypothesis/research questions you based your study on at the very beginning.
Your supervisor or dissertation research assistant can play a key role in helping you write the methodology chapter according to established research standards. So, keep your supervisor in the loop to get their contributions and recommendations throughout the process.
In this section, you should briefly describe the methods you’ve used to analyse the data you’ve collected.
The qualitative method includes analysing language, images, audio, videos, or any textual data (textual analysis). The following types of methods are used in textual analysis .
Discourse analysis:
Discourse analysis is an essential aspect of studying a language and its uses in day-to-day life.
Content analysis:
It is a method of studying and retrieving meaningful information from documents Thematic analysis:
It’s a method of identifying patterns of themes in the collected information, such as face-to-face interviews, texts, and transcripts.
Example: After collecting the data, it was checked thoroughly to find the missing information. The interviews were transcribed, and textual analysis was conducted. The repetitions of the text, types of colours displayed, and the tone of the speakers was measured.
Quantitative data analysis is used for analysing numerical data. Include the following points:
Other important sections of your methodology are:
Always consider how your research will influence other individuals who are beyond the scope of the study. This is especially true for human subjects. As a researcher, you are always expected to make sure that your research and ideas do not harm anyone in any way.Discussion concerning data protection, data handling and data confidentiality will also be included in this brief segment.
Even though there is no established rule to include ethical considerations and limitations within the methodology section, it’s generally recommended to include it in this section, as it makes more sense than including it, say, after the discussions section or within the conclusion.
This is mainly because limitations almost always occur in the methodology stage of research. And ethical considerations need to be taken while sampling, an important aspect of the research methodology.
Here are some examples of ethical issues that you should be mindful of
All such issues should be categorically addressed and a justification provided for your chosen research methodology by highlighting the study’s benefits.
Is your research study and findings reliable for other researchers in your field of work? To establish yourself as a reliable researcher, your study should be both authentic and reliable.
Reliability means the extent to which your research can yield similar results if it was replicated in another setting, at a different time, or under different circumstances. If replication occurs and different findings come to light, your (original) research would be deemed unreliable.
Good dissertation writers will always acknowledge the limitations of their research study. Limitations in data sampling can decrease your results’ reliability.
A classic example of research limitation is collecting responses from people of a certain age group when you could have targeted a more representative cross-section of the population.Be humble and admit to your own study’s limitations. Doing so makes your referees, editors, supervisors, readers and anyone else involved in the research enterprise aware that you were also aware of the things that limited your study.
Limitations are NOT the same as implications. Sometimes, the two can be confused. Limitations lead to implications, that is, due to a certain factor being absent in the study (limitation) for instance, future research could be carried out in a setting where that factor is present (implication).
At this point, you might have a basic understanding of how to craft a well-written, organised, accurate methodology section for your dissertation. An example might help bring all the aforementioned points home. Here is a dissertation methodology example in pdf to better understand how to write methodology for a dissertation.
Sample Dissertation Methodology
If not, we can help. Our panel of experts makes sure to keep the 3 pillars of Research Methodology strong.
A scientific or lab-based study.
A methodology section for a scientific study will need to elaborate on reproducibility and meticulousness more than anything else. If your methods have obvious flaws, the readers are not going to be impressed. Therefore, it is important to ensure that your chosen research methodology is vigorous in nature.
Any information related to the procedure, setup and equipment should be clearly stated so other researchers in your field of study can work with the same method in the future if needed.
Variables that are likely to falsify your data must be taken into the equation to avoid ambiguities. It is recommended to present a comprehensive strategy to deal with these variables when gathering and analysing the data and drawing conclusions.
Statistical models employed as part of your scientific study will have to be justified, and so your methodology should include details of those statistical models.
Another scholar in the future might use any aspect of your methodology as the starting point for their research. For example, they might base their research on your methodology but analyse the data using other statistical models. Hence, this is something you should be mindful of.
Like scientific or lab-based research, a behavioural and social sciences methodology needs to be built along the same lines. The chosen methodology should demonstrate reproducibility and firmness so other scholars can use your whole dissertation methodology or a part of it based on their research needs.
But there are additional issues that the researcher must take into consideration when working with human subjects. As a starting point, you will need to decide whether your analysis will be based on qualitative data, quantitative data or mixed-method of research, where qualitative data is used to provide contextual background to quantitative data or the other way around.
Here are some questions for you to consider:
While you will be required to demonstrate that you have taken care of the above questions, it is equally important to make sure that you address your research study’s ethical issues side-by-side.
Of course, the first step in that regard will be to obtain formal approval for your research design from the ethics bodies (such as IRBs – institutional review boards), but still, there will be many more issues that could trigger a sense of grief and discomfort among some of the readers.
The rigour and dependability of the methods of research employed remain undisputed and unquestionable for humanities and arts-based dissertations as well. However, the way you convince your readers of your dissertation’s thoroughness is slightly different.
Unlike social science dissertation or a scientific study, the methodology of dissertations in arts and humanities subjects needs to be directly linked to the literature review regardless of how innovative your dissertation’s topic might be.
For example, you could demonstrate the relationship between A and B to discover a new theoretical background or use existing theories in a new framework.
The methodology section of humanities and arts-based dissertations is less complex, so there might be no need to justify it in detail. Students can achieve a seamless transition from the literature review to the analysis section.
However, like with every other type of research methodology, it is important to provide a detailed justification of your chosen methodology and relate it to the research problem.
Failing to do so could leave some readers unconvinced of your theoretical foundations’ suitability, which could potentially jeopardise your whole research.
Make sure that you are paying attention to and giving enough information about the social and historical background of the theoretical frameworks your research methodology is based on. This is especially important if there is an essential difference of opinion between your research and the research done on the subject in the past.
A justification of why opposing schools of thought disagree and why you still went ahead to use aspects of these schools of thought in your methodology should be clearly presented for the readers to understand how they would support your readings.
Some degree programs in the arts allow students to undertake a portfolio of artworks or creative writing rather than produce an extended dissertation research project.However, in practice, your creative research will be required to be submitted along with a comprehensive evaluative paper, including background information and an explanation that hypothesises your innovative exercise.
While this might seem like an easy thing to do, critical evaluation of someone’s work is highly complex and notorious in nature. This further reinforces the argument of developing a rigorous methodology and adhering to it.
As a scholar, you will be expected to showcase the ability to critically analyse your methodology and show that you are capable of critically evaluating your own creative work.Such an approach will help you justify your method of creating the work, which will give the readers the impression that your research is grounded in theory.
All chapters of a dissertation paper are interconnected. This means that there will undoubtedly be some information that would overlap between the different chapters of the dissertation .
For example, some of the text material may seem appropriate to both the literature review and methodology sections; you might even end up moving information from pillar to post between different chapters as you edit and improve your dissertation .
However, make sure that you are not making the following a part of your dissertation methodology, even though it may seem appropriate to fit them in there:
It might seem relevant to include details of the models your dissertation methodology is based on. However, a detailed review of models and precedents used by other scholars and theorists will better fit in the literature review chapter, which you can link back to. This will help the readers understand why you decided to go in favour of or against a certain tactic.
There is absolutely no need to provide extensive details of things like lab equipment and experiment procedures. Having such information in the methodology chapter would discourage some readers who might not be interested in your equipment, setup, lab environment, etc.
Your aim as the author of the document will be to retain the readers’ interest and make the methodology chapter as readable as possible.
While it is important to get all the information relating to how others can reproduce your experiment, it is equally important to ensure your methodology section isn’t unnecessarily long. Again, additional information is better to be placed within the appendices chapter.
The methodology is not the section to provide raw data, even if you are only discussing the data collection process. All such information should be moved to the appendices section.
Even if you feel some finding or numerical data is crucial to be presented within the methodology section, you can, at most, make brief comments about such data. Its discussion, however, is only allowed in the discussions section .
The factors which can determine if your dissertation methodology is ‘great’ depend on many factors, including the level of study you are currently enrolled in.
Undergraduate dissertations are, of course, less complex and less demanding. At most universities in the UK, undergraduate students are required to exhibit the ability to conduct thorough research as they engage for the first time with theoretical and conceptual frameworks in their chosen research area.
As an undergraduate student, you will be expected to showcase the capacity to reproduce what you have learnt from theorists in your academic subject, transform your leanings into a methodology that would help you address the research problem, and test the research hypothesis, as mentioned in the introduction chapter.
A great undergraduate-level dissertation will incorporate different schools of thought and make a valuable contribution to existing knowledge. However, in general, undergraduate-level dissertations’ focus should be to show thorough desk-based and independent research skills.
Postgraduate dissertation papers are much more compound and challenging because they are expected to make a substantial contribution to existing knowledge.
Depending on the academic institute, some postgraduate students are even required to develop a project published by leading academic journals as an approval of their research skills.
It is important to recognise the importance of a postgraduate dissertation towards building your professional career, especially if your work is considered impactful in your area of study and receives citations from multiple scholars, enhancing your reputation in academic communities.
Even if some academics cite your literature review and conclusion in their own work, it is a well-known fact that your methodology framework will result in many more citations regardless of your academic subject.
Other scholars and researchers in your area of study are likely to give much more value to a well-crafted methodology, especially one they can use as the starting point for their own research.
Of course, they can alter, refine and enhance your methodology in one way or another. They can even apply your methodological framework to a new data set or apply it in a completely new situation that is irrelevant to your work.
Finally, postgraduate dissertations are expected to be highly convincing and demonstrate in-depth engagement. They should be reproducible and show rigour, so the findings and conclusions can be regarded as authentic and reliable among scientific and academic communities.
The methodology is the door to success when it comes to dissertation projects. An original methodology that takes into consideration all aspects of research is likely to have an impact on the field of study.
As a postgraduate student, you should ask yourself, Is my dissertation methodology reproducible and transferable? Producing a methodology that others can reproduce in the future is as important as answering research questions .
The methodology chapter can either make or break the grade of your research/dissertation paper. It’s one of the research elements that leave a memorable impression on your readers. So, it would help if you took your time when it comes to choosing the right design and philosophical approach for your research.
Always use authentic academic sources and discuss your plans in detail with your supervisor if you believe your research design or approach has flaws in it.
Did this article help you learn how to write a dissertation methodology and how to structure a dissertation methodology? Let us know in your comments.
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Why do you need a research methodology, what needs to be included, why do you need to document your research method, what are the different types of research instruments, qualitative / quantitative / mixed research methodologies, how do you choose the best research methodology for you, frequently asked questions about research methodology, related articles.
When you’re working on your first piece of academic research, there are many different things to focus on, and it can be overwhelming to stay on top of everything. This is especially true of budding or inexperienced researchers.
If you’ve never put together a research proposal before or find yourself in a position where you need to explain your research methodology decisions, there are a few things you need to be aware of.
Once you understand the ins and outs, handling academic research in the future will be less intimidating. We break down the basics below:
A research methodology encompasses the way in which you intend to carry out your research. This includes how you plan to tackle things like collection methods, statistical analysis, participant observations, and more.
You can think of your research methodology as being a formula. One part will be how you plan on putting your research into practice, and another will be why you feel this is the best way to approach it. Your research methodology is ultimately a methodological and systematic plan to resolve your research problem.
In short, you are explaining how you will take your idea and turn it into a study, which in turn will produce valid and reliable results that are in accordance with the aims and objectives of your research. This is true whether your paper plans to make use of qualitative methods or quantitative methods.
The purpose of a research methodology is to explain the reasoning behind your approach to your research - you'll need to support your collection methods, methods of analysis, and other key points of your work.
Think of it like writing a plan or an outline for you what you intend to do.
When carrying out research, it can be easy to go off-track or depart from your standard methodology.
Tip: Having a methodology keeps you accountable and on track with your original aims and objectives, and gives you a suitable and sound plan to keep your project manageable, smooth, and effective.
With all that said, how do you write out your standard approach to a research methodology?
As a general plan, your methodology should include the following information:
In any dissertation, thesis, or academic journal, you will always find a chapter dedicated to explaining the research methodology of the person who carried out the study, also referred to as the methodology section of the work.
A good research methodology will explain what you are going to do and why, while a poor methodology will lead to a messy or disorganized approach.
You should also be able to justify in this section your reasoning for why you intend to carry out your research in a particular way, especially if it might be a particularly unique method.
Having a sound methodology in place can also help you with the following:
A research instrument is a tool you will use to help you collect, measure and analyze the data you use as part of your research.
The choice of research instrument will usually be yours to make as the researcher and will be whichever best suits your methodology.
There are many different research instruments you can use in collecting data for your research.
Generally, they can be grouped as follows:
These are the most common ways of carrying out research, but it is really dependent on your needs as a researcher and what approach you think is best to take.
It is also possible to combine a number of research instruments if this is necessary and appropriate in answering your research problem.
There are three different types of methodologies, and they are distinguished by whether they focus on words, numbers, or both.
Data type | What is it? | Methodology |
---|---|---|
Quantitative | This methodology focuses more on measuring and testing numerical data. What is the aim of quantitative research? | Surveys, tests, existing databases. |
Qualitative | Qualitative research is a process of collecting and analyzing both words and textual data. | Observations, interviews, focus groups. |
Mixed-method | A mixed-method approach combines both of the above approaches. | Where you can use a mixed method of research, this can produce some incredibly interesting results. This is due to testing in a way that provides data that is both proven to be exact while also being exploratory at the same time. |
➡️ Want to learn more about the differences between qualitative and quantitative research, and how to use both methods? Check out our guide for that!
If you've done your due diligence, you'll have an idea of which methodology approach is best suited to your research.
It’s likely that you will have carried out considerable reading and homework before you reach this point and you may have taken inspiration from other similar studies that have yielded good results.
Still, it is important to consider different options before setting your research in stone. Exploring different options available will help you to explain why the choice you ultimately make is preferable to other methods.
If proving your research problem requires you to gather large volumes of numerical data to test hypotheses, a quantitative research method is likely to provide you with the most usable results.
If instead you’re looking to try and learn more about people, and their perception of events, your methodology is more exploratory in nature and would therefore probably be better served using a qualitative research methodology.
It helps to always bring things back to the question: what do I want to achieve with my research?
Once you have conducted your research, you need to analyze it. Here are some helpful guides for qualitative data analysis:
➡️ How to do a content analysis
➡️ How to do a thematic analysis
➡️ How to do a rhetorical analysis
Research methodology refers to the techniques used to find and analyze information for a study, ensuring that the results are valid, reliable and that they address the research objective.
Data can typically be organized into four different categories or methods: observational, experimental, simulation, and derived.
Writing a methodology section is a process of introducing your methods and instruments, discussing your analysis, providing more background information, addressing your research limitations, and more.
Your research methodology section will need a clear research question and proposed research approach. You'll need to add a background, introduce your research question, write your methodology and add the works you cited during your data collecting phase.
The research methodology section of your study will indicate how valid your findings are and how well-informed your paper is. It also assists future researchers planning to use the same methodology, who want to cite your study or replicate it.
Home » Research Methodology – Types, Examples and writing Guide
Table of Contents
Definition:
Research Methodology refers to the systematic and scientific approach used to conduct research, investigate problems, and gather data and information for a specific purpose. It involves the techniques and procedures used to identify, collect , analyze , and interpret data to answer research questions or solve research problems . Moreover, They are philosophical and theoretical frameworks that guide the research process.
Research methodology formats can vary depending on the specific requirements of the research project, but the following is a basic example of a structure for a research methodology section:
I. Introduction
II. Research Design
III. Data Collection Methods
IV. Data Analysis Methods
V. Ethical Considerations
VI. Limitations
VII. Conclusion
Types of Research Methodology are as follows:
This is a research methodology that involves the collection and analysis of numerical data using statistical methods. This type of research is often used to study cause-and-effect relationships and to make predictions.
This is a research methodology that involves the collection and analysis of non-numerical data such as words, images, and observations. This type of research is often used to explore complex phenomena, to gain an in-depth understanding of a particular topic, and to generate hypotheses.
This is a research methodology that combines elements of both quantitative and qualitative research. This approach can be particularly useful for studies that aim to explore complex phenomena and to provide a more comprehensive understanding of a particular topic.
This is a research methodology that involves in-depth examination of a single case or a small number of cases. Case studies are often used in psychology, sociology, and anthropology to gain a detailed understanding of a particular individual or group.
This is a research methodology that involves a collaborative process between researchers and practitioners to identify and solve real-world problems. Action research is often used in education, healthcare, and social work.
This is a research methodology that involves the manipulation of one or more independent variables to observe their effects on a dependent variable. Experimental research is often used to study cause-and-effect relationships and to make predictions.
This is a research methodology that involves the collection of data from a sample of individuals using questionnaires or interviews. Survey research is often used to study attitudes, opinions, and behaviors.
This is a research methodology that involves the development of theories based on the data collected during the research process. Grounded theory is often used in sociology and anthropology to generate theories about social phenomena.
An Example of Research Methodology could be the following:
Research Methodology for Investigating the Effectiveness of Cognitive Behavioral Therapy in Reducing Symptoms of Depression in Adults
Introduction:
The aim of this research is to investigate the effectiveness of cognitive-behavioral therapy (CBT) in reducing symptoms of depression in adults. To achieve this objective, a randomized controlled trial (RCT) will be conducted using a mixed-methods approach.
Research Design:
The study will follow a pre-test and post-test design with two groups: an experimental group receiving CBT and a control group receiving no intervention. The study will also include a qualitative component, in which semi-structured interviews will be conducted with a subset of participants to explore their experiences of receiving CBT.
Participants:
Participants will be recruited from community mental health clinics in the local area. The sample will consist of 100 adults aged 18-65 years old who meet the diagnostic criteria for major depressive disorder. Participants will be randomly assigned to either the experimental group or the control group.
Intervention :
The experimental group will receive 12 weekly sessions of CBT, each lasting 60 minutes. The intervention will be delivered by licensed mental health professionals who have been trained in CBT. The control group will receive no intervention during the study period.
Data Collection:
Quantitative data will be collected through the use of standardized measures such as the Beck Depression Inventory-II (BDI-II) and the Generalized Anxiety Disorder-7 (GAD-7). Data will be collected at baseline, immediately after the intervention, and at a 3-month follow-up. Qualitative data will be collected through semi-structured interviews with a subset of participants from the experimental group. The interviews will be conducted at the end of the intervention period, and will explore participants’ experiences of receiving CBT.
Data Analysis:
Quantitative data will be analyzed using descriptive statistics, t-tests, and mixed-model analyses of variance (ANOVA) to assess the effectiveness of the intervention. Qualitative data will be analyzed using thematic analysis to identify common themes and patterns in participants’ experiences of receiving CBT.
Ethical Considerations:
This study will comply with ethical guidelines for research involving human subjects. Participants will provide informed consent before participating in the study, and their privacy and confidentiality will be protected throughout the study. Any adverse events or reactions will be reported and managed appropriately.
Data Management:
All data collected will be kept confidential and stored securely using password-protected databases. Identifying information will be removed from qualitative data transcripts to ensure participants’ anonymity.
Limitations:
One potential limitation of this study is that it only focuses on one type of psychotherapy, CBT, and may not generalize to other types of therapy or interventions. Another limitation is that the study will only include participants from community mental health clinics, which may not be representative of the general population.
Conclusion:
This research aims to investigate the effectiveness of CBT in reducing symptoms of depression in adults. By using a randomized controlled trial and a mixed-methods approach, the study will provide valuable insights into the mechanisms underlying the relationship between CBT and depression. The results of this study will have important implications for the development of effective treatments for depression in clinical settings.
Writing a research methodology involves explaining the methods and techniques you used to conduct research, collect data, and analyze results. It’s an essential section of any research paper or thesis, as it helps readers understand the validity and reliability of your findings. Here are the steps to write a research methodology:
Research methodology is typically written after the research proposal has been approved and before the actual research is conducted. It should be written prior to data collection and analysis, as it provides a clear roadmap for the research project.
The research methodology is an important section of any research paper or thesis, as it describes the methods and procedures that will be used to conduct the research. It should include details about the research design, data collection methods, data analysis techniques, and any ethical considerations.
The methodology should be written in a clear and concise manner, and it should be based on established research practices and standards. It is important to provide enough detail so that the reader can understand how the research was conducted and evaluate the validity of the results.
Here are some of the applications of research methodology:
Research methodology serves several important purposes, including:
Research methodology has several advantages that make it a valuable tool for conducting research in various fields. Here are some of the key advantages of research methodology:
Research Methodology | Research Methods |
---|---|
Research methodology refers to the philosophical and theoretical frameworks that guide the research process. | refer to the techniques and procedures used to collect and analyze data. |
It is concerned with the underlying principles and assumptions of research. | It is concerned with the practical aspects of research. |
It provides a rationale for why certain research methods are used. | It determines the specific steps that will be taken to conduct research. |
It is broader in scope and involves understanding the overall approach to research. | It is narrower in scope and focuses on specific techniques and tools used in research. |
It is concerned with identifying research questions, defining the research problem, and formulating hypotheses. | It is concerned with collecting data, analyzing data, and interpreting results. |
It is concerned with the validity and reliability of research. | It is concerned with the accuracy and precision of data. |
It is concerned with the ethical considerations of research. | It is concerned with the practical considerations of research. |
Researcher, Academic Writer, Web developer
By Derek Jansen (MBA) and Kerryn Warren (PhD) | June 2020 (Last updated April 2023)
If you’re new to formal academic research, it’s quite likely that you’re feeling a little overwhelmed by all the technical lingo that gets thrown around. And who could blame you – “research methodology”, “research methods”, “sampling strategies”… it all seems never-ending!
In this post, we’ll demystify the landscape with plain-language explanations and loads of examples (including easy-to-follow videos), so that you can approach your dissertation, thesis or research project with confidence. Let’s get started.
Research methodology simply refers to the practical “how” of a research study. More specifically, it’s about how a researcher systematically designs a study to ensure valid and reliable results that address the research aims, objectives and research questions . Specifically, how the researcher went about deciding:
Within any formal piece of academic research (be it a dissertation, thesis or journal article), you’ll find a research methodology chapter or section which covers the aspects mentioned above. Importantly, a good methodology chapter explains not just what methodological choices were made, but also explains why they were made. In other words, the methodology chapter should justify the design choices, by showing that the chosen methods and techniques are the best fit for the research aims, objectives and research questions.
So, it’s the same as research design?
Not quite. As we mentioned, research methodology refers to the collection of practical decisions regarding what data you’ll collect, from who, how you’ll collect it and how you’ll analyse it. Research design, on the other hand, is more about the overall strategy you’ll adopt in your study. For example, whether you’ll use an experimental design in which you manipulate one variable while controlling others. You can learn more about research design and the various design types here .
Qualitative, quantitative and mixed-methods are different types of methodological approaches, distinguished by their focus on words , numbers or both . This is a bit of an oversimplification, but its a good starting point for understanding.
Let’s take a closer look.
Qualitative research refers to research which focuses on collecting and analysing words (written or spoken) and textual or visual data, whereas quantitative research focuses on measurement and testing using numerical data . Qualitative analysis can also focus on other “softer” data points, such as body language or visual elements.
It’s quite common for a qualitative methodology to be used when the research aims and research questions are exploratory in nature. For example, a qualitative methodology might be used to understand peoples’ perceptions about an event that took place, or a political candidate running for president.
Contrasted to this, a quantitative methodology is typically used when the research aims and research questions are confirmatory in nature. For example, a quantitative methodology might be used to measure the relationship between two variables (e.g. personality type and likelihood to commit a crime) or to test a set of hypotheses .
As you’ve probably guessed, the mixed-method methodology attempts to combine the best of both qualitative and quantitative methodologies to integrate perspectives and create a rich picture. If you’d like to learn more about these three methodological approaches, be sure to watch our explainer video below.
Simply put, sampling is about deciding who (or where) you’re going to collect your data from . Why does this matter? Well, generally it’s not possible to collect data from every single person in your group of interest (this is called the “population”), so you’ll need to engage a smaller portion of that group that’s accessible and manageable (this is called the “sample”).
How you go about selecting the sample (i.e., your sampling strategy) will have a major impact on your study. There are many different sampling methods you can choose from, but the two overarching categories are probability sampling and non-probability sampling .
Probability sampling involves using a completely random sample from the group of people you’re interested in. This is comparable to throwing the names all potential participants into a hat, shaking it up, and picking out the “winners”. By using a completely random sample, you’ll minimise the risk of selection bias and the results of your study will be more generalisable to the entire population.
Non-probability sampling , on the other hand, doesn’t use a random sample . For example, it might involve using a convenience sample, which means you’d only interview or survey people that you have access to (perhaps your friends, family or work colleagues), rather than a truly random sample. With non-probability sampling, the results are typically not generalisable .
To learn more about sampling methods, be sure to check out the video below.
As the name suggests, data collection methods simply refers to the way in which you go about collecting the data for your study. Some of the most common data collection methods include:
The choice of which data collection method to use depends on your overall research aims and research questions , as well as practicalities and resource constraints. For example, if your research is exploratory in nature, qualitative methods such as interviews and focus groups would likely be a good fit. Conversely, if your research aims to measure specific variables or test hypotheses, large-scale surveys that produce large volumes of numerical data would likely be a better fit.
Data analysis methods refer to the methods and techniques that you’ll use to make sense of your data. These can be grouped according to whether the research is qualitative (words-based) or quantitative (numbers-based).
Popular data analysis methods in qualitative research include:
Qualitative data analysis all begins with data coding , after which an analysis method is applied. In some cases, more than one analysis method is used, depending on the research aims and research questions . In the video below, we explore some common qualitative analysis methods, along with practical examples.
Moving on to the quantitative side of things, popular data analysis methods in this type of research include:
Again, the choice of which data collection method to use depends on your overall research aims and objectives , as well as practicalities and resource constraints. In the video below, we explain some core concepts central to quantitative analysis.
As you’ve probably picked up by now, your research aims and objectives have a major influence on the research methodology . So, the starting point for developing your research methodology is to take a step back and look at the big picture of your research, before you make methodology decisions. The first question you need to ask yourself is whether your research is exploratory or confirmatory in nature.
If your research aims and objectives are primarily exploratory in nature, your research will likely be qualitative and therefore you might consider qualitative data collection methods (e.g. interviews) and analysis methods (e.g. qualitative content analysis).
Conversely, if your research aims and objective are looking to measure or test something (i.e. they’re confirmatory), then your research will quite likely be quantitative in nature, and you might consider quantitative data collection methods (e.g. surveys) and analyses (e.g. statistical analysis).
Designing your research and working out your methodology is a large topic, which we cover extensively on the blog . For now, however, the key takeaway is that you should always start with your research aims, objectives and research questions (the golden thread). Every methodological choice you make needs align with those three components.
In the video below, we provide a detailed walkthrough of a research methodology from an actual dissertation, as well as an overview of our free methodology template .
This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...
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Good morning thanks so much for the on line lectures am a student of university of Makeni.select a research topic and deliberate on it so that we’ll continue to understand more.sorry that’s a suggestion.
Beautiful presentation. I love it.
please provide a research mehodology example for zoology
It’s very educative and well explained
Thanks for the concise and informative data.
This is really good for students to be safe and well understand that research is all about
Thank you so much Derek sir🖤🙏🤗
Very simple and reliable
This is really helpful. Thanks alot. God bless you.
very useful, Thank you very much..
thanks a lot its really useful
in a nutshell..thank you!
Thanks for updating my understanding on this aspect of my Thesis writing.
thank you so much my through this video am competently going to do a good job my thesis
Thanks a lot. Very simple to understand. I appreciate 🙏
Very simple but yet insightful Thank you
This has been an eye opening experience. Thank you grad coach team.
Very useful message for research scholars
Really very helpful thank you
yes you are right and i’m left
Research methodology with a simplest way i have never seen before this article.
wow thank u so much
Good morning thanks so much for the on line lectures am a student of university of Makeni.select a research topic and deliberate on is so that we will continue to understand more.sorry that’s a suggestion.
Very precise and informative.
Thanks for simplifying these terms for us, really appreciate it.
Thanks this has really helped me. It is very easy to understand.
I found the notes and the presentation assisting and opening my understanding on research methodology
Good presentation
Im so glad you clarified my misconceptions. Im now ready to fry my onions. Thank you so much. God bless
Thank you a lot.
thanks for the easy way of learning and desirable presentation.
Thanks a lot. I am inspired
Well written
I am writing a APA Format paper . I using questionnaire with 120 STDs teacher for my participant. Can you write me mthology for this research. Send it through email sent. Just need a sample as an example please. My topic is ” impacts of overcrowding on students learning
Thanks for your comment.
We can’t write your methodology for you. If you’re looking for samples, you should be able to find some sample methodologies on Google. Alternatively, you can download some previous dissertations from a dissertation directory and have a look at the methodology chapters therein.
All the best with your research.
Thank you so much for this!! God Bless
Thank you. Explicit explanation
Thank you, Derek and Kerryn, for making this simple to understand. I’m currently at the inception stage of my research.
Thnks a lot , this was very usefull on my assignment
excellent explanation
I’m currently working on my master’s thesis, thanks for this! I’m certain that I will use Qualitative methodology.
Thanks a lot for this concise piece, it was quite relieving and helpful. God bless you BIG…
I am currently doing my dissertation proposal and I am sure that I will do quantitative research. Thank you very much it was extremely helpful.
Very interesting and informative yet I would like to know about examples of Research Questions as well, if possible.
I’m about to submit a research presentation, I have come to understand from your simplification on understanding research methodology. My research will be mixed methodology, qualitative as well as quantitative. So aim and objective of mixed method would be both exploratory and confirmatory. Thanks you very much for your guidance.
OMG thanks for that, you’re a life saver. You covered all the points I needed. Thank you so much ❤️ ❤️ ❤️
Thank you immensely for this simple, easy to comprehend explanation of data collection methods. I have been stuck here for months 😩. Glad I found your piece. Super insightful.
I’m going to write synopsis which will be quantitative research method and I don’t know how to frame my topic, can I kindly get some ideas..
Thanks for this, I was really struggling.
This was really informative I was struggling but this helped me.
Thanks a lot for this information, simple and straightforward. I’m a last year student from the University of South Africa UNISA South Africa.
its very much informative and understandable. I have enlightened.
An interesting nice exploration of a topic.
Thank you. Accurate and simple🥰
This article was really helpful, it helped me understanding the basic concepts of the topic Research Methodology. The examples were very clear, and easy to understand. I would like to visit this website again. Thank you so much for such a great explanation of the subject.
Thanks dude
Thank you Doctor Derek for this wonderful piece, please help to provide your details for reference purpose. God bless.
Many compliments to you
Great work , thank you very much for the simple explanation
Thank you. I had to give a presentation on this topic. I have looked everywhere on the internet but this is the best and simple explanation.
thank you, its very informative.
Well explained. Now I know my research methodology will be qualitative and exploratory. Thank you so much, keep up the good work
Well explained, thank you very much.
This is good explanation, I have understood the different methods of research. Thanks a lot.
Great work…very well explanation
Thanks Derek. Kerryn was just fantastic!
Great to hear that, Hyacinth. Best of luck with your research!
Its a good templates very attractive and important to PhD students and lectuter
Thanks for the feedback, Matobela. Good luck with your research methodology.
Thank you. This is really helpful.
You’re very welcome, Elie. Good luck with your research methodology.
Well explained thanks
This is a very helpful site especially for young researchers at college. It provides sufficient information to guide students and equip them with the necessary foundation to ask any other questions aimed at deepening their understanding.
Thanks for the kind words, Edward. Good luck with your research!
Thank you. I have learned a lot.
Great to hear that, Ngwisa. Good luck with your research methodology!
Thank you for keeping your presentation simples and short and covering key information for research methodology. My key takeaway: Start with defining your research objective the other will depend on the aims of your research question.
My name is Zanele I would like to be assisted with my research , and the topic is shortage of nursing staff globally want are the causes , effects on health, patients and community and also globally
Thanks for making it simple and clear. It greatly helped in understanding research methodology. Regards.
This is well simplified and straight to the point
Thank you Dr
I was given an assignment to research 2 publications and describe their research methodology? I don’t know how to start this task can someone help me?
Sure. You’re welcome to book an initial consultation with one of our Research Coaches to discuss how we can assist – https://gradcoach.com/book/new/ .
Thanks a lot I am relieved of a heavy burden.keep up with the good work
I’m very much grateful Dr Derek. I’m planning to pursue one of the careers that really needs one to be very much eager to know. There’s a lot of research to do and everything, but since I’ve gotten this information I will use it to the best of my potential.
Thank you so much, words are not enough to explain how helpful this session has been for me!
Thanks this has thought me alot.
Very concise and helpful. Thanks a lot
Thank Derek. This is very helpful. Your step by step explanation has made it easier for me to understand different concepts. Now i can get on with my research.
I wish i had come across this sooner. So simple but yet insightful
really nice explanation thank you so much
I’m so grateful finding this site, it’s really helpful…….every term well explained and provide accurate understanding especially to student going into an in-depth research for the very first time, even though my lecturer already explained this topic to the class, I think I got the clear and efficient explanation here, much thanks to the author.
It is very helpful material
I would like to be assisted with my research topic : Literature Review and research methodologies. My topic is : what is the relationship between unemployment and economic growth?
Its really nice and good for us.
THANKS SO MUCH FOR EXPLANATION, ITS VERY CLEAR TO ME WHAT I WILL BE DOING FROM NOW .GREAT READS.
Short but sweet.Thank you
Informative article. Thanks for your detailed information.
I’m currently working on my Ph.D. thesis. Thanks a lot, Derek and Kerryn, Well-organized sequences, facilitate the readers’ following.
great article for someone who does not have any background can even understand
I am a bit confused about research design and methodology. Are they the same? If not, what are the differences and how are they related?
Thanks in advance.
concise and informative.
Thank you very much
How can we site this article is Harvard style?
Very well written piece that afforded better understanding of the concept. Thank you!
Am a new researcher trying to learn how best to write a research proposal. I find your article spot on and want to download the free template but finding difficulties. Can u kindly send it to my email, the free download entitled, “Free Download: Research Proposal Template (with Examples)”.
Thank too much
Thank you very much for your comprehensive explanation about research methodology so I like to thank you again for giving us such great things.
Good very well explained.Thanks for sharing it.
Thank u sir, it is really a good guideline.
so helpful thank you very much.
Thanks for the video it was very explanatory and detailed, easy to comprehend and follow up. please, keep it up the good work
It was very helpful, a well-written document with precise information.
how do i reference this?
MLA Jansen, Derek, and Kerryn Warren. “What (Exactly) Is Research Methodology?” Grad Coach, June 2021, gradcoach.com/what-is-research-methodology/.
APA Jansen, D., & Warren, K. (2021, June). What (Exactly) Is Research Methodology? Grad Coach. https://gradcoach.com/what-is-research-methodology/
Your explanation is easily understood. Thank you
Very help article. Now I can go my methodology chapter in my thesis with ease
I feel guided ,Thank you
This simplification is very helpful. It is simple but very educative, thanks ever so much
The write up is informative and educative. It is an academic intellectual representation that every good researcher can find useful. Thanks
Wow, this is wonderful long live.
Nice initiative
thank you the video was helpful to me.
Thank you very much for your simple and clear explanations I’m really satisfied by the way you did it By now, I think I can realize a very good article by following your fastidious indications May God bless you
Thanks very much, it was very concise and informational for a beginner like me to gain an insight into what i am about to undertake. I really appreciate.
very informative sir, it is amazing to understand the meaning of question hidden behind that, and simple language is used other than legislature to understand easily. stay happy.
This one is really amazing. All content in your youtube channel is a very helpful guide for doing research. Thanks, GradCoach.
research methodologies
Please send me more information concerning dissertation research.
Nice piece of knowledge shared….. #Thump_UP
This is amazing, it has said it all. Thanks to Gradcoach
This is wonderful,very elaborate and clear.I hope to reach out for your assistance in my research very soon.
This is the answer I am searching about…
realy thanks a lot
Thank you very much for this awesome, to the point and inclusive article.
Thank you very much I need validity and reliability explanation I have exams
Thank you for a well explained piece. This will help me going forward.
Very simple and well detailed Many thanks
This is so very simple yet so very effective and comprehensive. An Excellent piece of work.
I wish I saw this earlier on! Great insights for a beginner(researcher) like me. Thanks a mil!
Thank you very much, for such a simplified, clear and practical step by step both for academic students and general research work. Holistic, effective to use and easy to read step by step. One can easily apply the steps in practical terms and produce a quality document/up-to standard
Thanks for simplifying these terms for us, really appreciated.
Thanks for a great work. well understood .
This was very helpful. It was simple but profound and very easy to understand. Thank you so much!
Great and amazing research guidelines. Best site for learning research
hello sir/ma’am, i didn’t find yet that what type of research methodology i am using. because i am writing my report on CSR and collect all my data from websites and articles so which type of methodology i should write in dissertation report. please help me. i am from India.
how does this really work?
perfect content, thanks a lot
As a researcher, I commend you for the detailed and simplified information on the topic in question. I would like to remain in touch for the sharing of research ideas on other topics. Thank you
Impressive. Thank you, Grad Coach 😍
Thank you Grad Coach for this piece of information. I have at least learned about the different types of research methodologies.
Very useful content with easy way
Thank you very much for the presentation. I am an MPH student with the Adventist University of Africa. I have successfully completed my theory and starting on my research this July. My topic is “Factors associated with Dental Caries in (one District) in Botswana. I need help on how to go about this quantitative research
I am so grateful to run across something that was sooo helpful. I have been on my doctorate journey for quite some time. Your breakdown on methodology helped me to refresh my intent. Thank you.
thanks so much for this good lecture. student from university of science and technology, Wudil. Kano Nigeria.
It’s profound easy to understand I appreciate
Thanks a lot for sharing superb information in a detailed but concise manner. It was really helpful and helped a lot in getting into my own research methodology.
Comment * thanks very much
This was sooo helpful for me thank you so much i didn’t even know what i had to write thank you!
You’re most welcome 🙂
Simple and good. Very much helpful. Thank you so much.
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This is powerful thank you so much guys
I am nkasa lizwi doing my research proposal on honors with the university of Walter Sisulu Komani I m on part 3 now can you assist me.my topic is: transitional challenges faced by educators in intermediate phase in the Alfred Nzo District.
Appreciate the presentation. Very useful step-by-step guidelines to follow.
I appreciate sir
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Indeed this material is very helpful! Kudos writers/authors.
I want to say thank you very much, I got a lot of info and knowledge. Be blessed.
I want present a seminar paper on Optimisation of Deep learning-based models on vulnerability detection in digital transactions.
Need assistance
Dear Sir, I want to be assisted on my research on Sanitation and Water management in emergencies areas.
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Research can be defined as “an activity that involves finding out, in a more or less systematic way, things you did not know” (Walliman and Walliman, 2011, p.7).
“Methodology is the philosophical framework within which the research is conducted or the foundation upon which the research is based” (Brown, 2006).
Research Methodology chapter of a research describes research methods, approaches and designs in detail highlighting those used throughout the study, justifying my choice through describing advantages and disadvantages of each approach and design taking into account their practical applicability to our research.
O’Leary (2004, p.85) describes methodology as the framework which is associated with a particular set of paradigmatic assumptions that we will use to conduct our research. Allan and Randy (2005) insist that when conducting a research methodology should meet the following two criteria:
Firstly, the methodology should be the most appropriate to achieve objectives of the research.
Secondly, it should be made possible to replicate the methodology used in other researches of the same nature
The differences between objectivist and subjectivist dimensions are presented by Cohen et al (2007) as taken from Greenfield (1975) in the following manner:
Realism – the world exists and can be studied as it is | Idealism – the world exists, but is studied differently by different people | |
Exploring universal laws of the society and the behaviour of people within it | Exploring how the world is interpreted by different people | |
Society or organisation(s) | Individuals | |
Studying the type and nature of various relationships that allow the collectivity to exist | Studying subjective meanings that individuals impose upon their actions | |
A rational construction that has been proposed by researchers in order to explain the human behaviour | Sets of meanings used by individuals in order to interpret their world and behaviour | |
Validation of theory through experimentation or quasi-experimentation | Looking for meaningful relationships and establishing the consequences of actions | |
The use of quantitative analysis and mathematical methods | The analysis and interpretation of reality | |
Is managed by a set of general values, rules and regulations | Is managed on the basis of values possessed by people with power |
The most comprehensive information regarding vital aspects of methodology is provided by Jackson (2011) that can be summarised in the following table:
Observational method Case study method Survey method | Allows description of behaviour(s) Does not support reliable predictions Does not support cause-and-effect explanations | |
Correlational method Quasi-experimental method | Allows description of behaviour(s) Supports reliable predictions from one variable to another Does not support cause-and-effect explanations | |
Experimental method | Allows description of behaviour(s) Supports reliable predictions from one variable to another Supports cause-and-effect explanations |
Source: (Jackson, 2011)
Allan, AJ, Randy, LJ, 2005, Writing the Winning Thesis or Dissertation. A Step-by-Step Guide, Corwin Press, California Brown RB, 2006, Doing Your Dissertation in Business and Management: The Reality of Research and Writing, Sage Publications Cohen, L, Manion, L, Morrison, K & Morrison, RB, 2007, Research Methods in Education, Routledge O’Leary Z. 2004 “ The essential guide to doing research”. Sage.
Walliman, N. S. & Walliman N. (2011) “Research methods: the basics” Taylor and Francis
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Do yourself a favour and start with the end in mind. Section 1 - Introduction. As with all chapters in your dissertation or thesis, the methodology chapter should have a brief introduction. In this section, you should remind your readers what the focus of your study is, especially the research aims. As we've discussed many times on the blog ...
Your research methodology discusses and explains the data collection and analysis methods you used in your research. A key part of your thesis, dissertation, or research paper, the methodology chapter explains what you did and how you did it, allowing readers to evaluate the reliability and validity of your research and your dissertation topic.
In any research, the methodology chapter is one of the key components of your dissertation. It provides a detailed description of the methods you used to conduct your research and helps readers understand how you obtained your data and how you plan to analyze it. This section is crucial for replicating the study and validating its results.
The methodology chapter is a crucial part of your dissertation or thesis - it's where you provide context and justification for your study's design. This in turn demonstrates your understanding of research theory, which is what earns you marks.. Over the years, we've helped thousands of students navigate this tricky section of the research process.
Research Methodology Example. Detailed Walkthrough + Free Methodology Chapter Template. If you're working on a dissertation or thesis and are looking for an example of a research methodology chapter, you've come to the right place. In this video, we walk you through a research methodology from a dissertation that earned full distinction ...
Learn how to write a strong methodology chapter that allows readers to evaluate the reliability and validity of the research. A good methodology chapter incl...
1. Qualitative research methodology. Qualitative research methodology is aimed at understanding concepts, thoughts, or experiences. This approach is descriptive and is often utilized to gather in-depth insights into people's attitudes, behaviors, or cultures. Qualitative research methodology involves methods like interviews, focus groups, and ...
3 Methodology3. Methodology(In this unit I use the word Methodology as a general term to cover whatever you decide to include in the chapter where you discuss alternative methodological approaches, justify your chosen research method, and describe the process and participants i. your study).The Methodology chapter is perhaps the part of a ...
Provide the rationality behind your chosen approach. Based on logic and reason, let your readers know why you have chosen said research methodologies. Additionally, you have to build strong arguments supporting why your chosen research method is the best way to achieve the desired outcome. 3. Explain your mechanism.
By definition, the methodology chapter of a thesis, dissertation, or research paper is the section where you explain about the specific research design options used in your research. It's in the methodology chapter that you explain the process you used to design your research and give a justification for the research design.
Presenting Methodology and Research Approach 67 Table 3.1 Roadmap for Developing Methodology Chapter: Necessary Elements 1: Introduction and Overview Begin by stating purpose and research questions. Go on to explain how the chapter is organized. Then provide a rationale for using a qualitative research approach, as well as a rationale for the
Revised on 10 October 2022. Your research methodology discusses and explains the data collection and analysis methods you used in your research. A key part of your thesis, dissertation, or research paper, the methodology chapter explains what you did and how you did it, allowing readers to evaluate the reliability and validity of your research.
The methodology chapter can either make or break the grade of your research/dissertation paper. It's one of the research elements that leave a memorable impression on your readers. So, it would help if you took your time when it comes to choosing the right design and philosophical approach for your research.
This template covers all the core components required in the research methodology chapter or section of a typical dissertation or thesis, including: The purpose of each section is explained in plain language, followed by an overview of the key elements that you need to cover. The template also includes practical examples to help you understand ...
A research methodology encompasses the way in which you intend to carry out your research. This includes how you plan to tackle things like collection methods, statistical analysis, participant observations, and more. You can think of your research methodology as being a formula. One part will be how you plan on putting your research into ...
Chapter 3 - Research Methodology a nd Research Method. This chapter looks at the various research methodologies and research methods that are commonly. used by researchers in the field of ...
Qualitative Research Methodology. This is a research methodology that involves the collection and analysis of non-numerical data such as words, images, and observations. This type of research is often used to explore complex phenomena, to gain an in-depth understanding of a particular topic, and to generate hypotheses.
This chapter gives an outline of research methods that were followed in the study. It provides information on the participants, that is, the criteria for inclusion in the study, who the participants were and how they were sampled. The researcher describes the research design that was chosen for the purpose of this study and the reasons for this ...
Chapter 1: Introduction to Research Methodology. September 2023. In book: Research Methodology Lectures for Postgraduate Students (pp.1-11) Authors: Amer Al-ani. (University of Anbar - Iraq)
Gustave Flaubert. CHAPTER 3: RESEARCH METHODOLOGY. 3.1 Introduction. As it is indicated in the title, this chapter includes the research methodology of. the dissertation. In more details, in this ...
As we mentioned, research methodology refers to the collection of practical decisions regarding what data you'll collect, from who, how you'll collect it and how you'll analyse it. Research design, on the other hand, is more about the overall strategy you'll adopt in your study. For example, whether you'll use an experimental design ...
Research Design and Methodology. Chapter 3 consists of three parts: (1) Purpose of the. study and research design, (2) Methods, and (3) Statistical. Data analysis procedure. Part one, Purpose of ...
Research Methodology chapter describes research methods, approaches and designs in detail highlighting those used throughout the study, justifying my choice through describing advantages and disadvantages of each approach and design taking into account their practical applicability to our research