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How to Add Presentations to LinkedIn?

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Are you a lecturer ? Just had a perfect presentation ? Want to know how to add presentations to LinkedIn ? Well, unfortunately, LinkedIn did not dedicate a section to the presentation . I know this is so odd since the platform even has the section to put causes and patents. And we even have a test score section! The reason for the lack of this section is still unidentified.

Although, there are still some ways to add your presentations to LinkedIn . We will talk about them in a while. But isn’t it wired?

I mean, lectures , presentations , and online learning has become a part of our lives and cannot be omitted.

And we all know it is so hard and stressful to have a successful presentation , especially for a population of total strangers.

So having a successful presentation can be an achievement, and achievements are worthy enough to get added to LinkedIn .

This platform is spending a lot of money to encourage more and more people to join it. One of the main goals you follow on LinkedIn is self-branding; that is precisely what you do if you know how to add presentations to LinkedIn .

Think about it, you are active in some industries and some recruiters are looking for a presenter to hold some seminars . You’ve already added some presentations to your profile and BAM! They will message you. You are self-branding, right?

Although LinkedIn is constantly progressing, maybe we will witness a presentation section soon enough. But till then, let me offer you some ways to add your presentation to LinkedIn .

How to add presentations to LinkedIn?

So, there are no sections dedicated to presentations on LinkedIn . Does it mean that we should give up mentioning the achievement?

Not at all. You can always bend the rules; do you give up your journey just for a dead-end road? No way, you just find another path and continue your journey. LinkedIn is just Like that. No presentation sections? We add it to other sections; problem solved.

• Are you a professional speaker? Just enter your account and open your profile. In the experiences section, click on “+” and enter “professional speaker/presenter of the X field,” and for a start date, pick any dates you like. You can list your presentation’s title, dates, and location in the job description. It is one of the best ways since whenever someone asks if you have a list of your presentations, you can refer them to this job entry. It is the best way, especially if you have been a professional speaker for a long time.
• Some members even change their profile the main title to promote that they are professional speakers and to attract recruiters and clients who are looking for a keynote speaker in a particular field. To do this, open your profile and click on the pencil icon under the cover photo. Now edit the title in the pop-out window.
• Some have suggested adding your presentations to the project section. It is a perfect idea, especially for the users who are not professional speakers and just were guest presenters in one or two seminars. You are not claiming professionalism, and at the same time, you are saying that you have good knowledge in some fields and that you also have good speaking abilities.
• You can also talk about it in summary. Who is there to stop you? Just tell me if you had presentations, for example, in X University or the Y seminar on subject Z or make a list.
• Last but not least, as we mentioned, having a successful presentation is quite an achievement, so you can put it in the Honors & Awards section.

Related Questions & Answers

How to add conference presentations to resume.

To add conference presentations to your resume, follow these simple steps:

• Create a new section on your resume dedicated to “Conference Presentations” or a similar heading.
• List the title of each presentation you have delivered, along with the name of the conference or event where it took place.
• Provide the date and location of each presentation, including the city and country if applicable.
• Briefly describe the content and focus of each presentation, highlighting key topics, findings, or takeaways.
• If you have co-presenters or collaborators, mention their names and affiliations.
• Include any notable achievements or recognition related to your presentations, such as awards or invitations to speak at prestigious conferences.
• Ensure that your resume is well-organized, visually appealing, and easy to read, using bullet points or a concise paragraph format.

By including conference presentations on your resume, you demonstrate your expertise and experience in your field. It showcases your ability to deliver impactful presentations, share knowledge, and engage with a professional audience, which can be valuable for potential employers or clients looking for candidates with strong presentation skills.

These are the best ways that are known to answer the question: how to add presentations to LinkedIn ? So until LinkedIn finally dedicates a section to presentations , just add your presentation experiences to your profile, using them.

How do I upload a presentation to LinkedIn?

LinkedIn doesn’t offer a direct feature for uploading presentations like you would on platforms such as SlideShare. However, you can still share presentations on LinkedIn by converting them into PDFs or creating image files (e.g., JPEGs) of each slide. Once you have these files ready, you can create a regular LinkedIn post or article and attach the PDF or images. Here’s how:

Convert your presentation to a PDF or create image files. Log in to LinkedIn and go to your homepage. Click on the “Start a post” option. Write a brief description or introduction to your presentation. Click on the document icon (paperclip) to attach your PDF or images. Select the files you want to upload. Complete your post or article by adding any additional text, hashtags, or mentions. Click “Post” to share your presentation with your network. Keep in mind that LinkedIn’s features may change over time, so it’s a good idea to check their official help center or support resources for the most up-to-date information on sharing presentations.

Can you add conference presentations to LinkedIn?

Yes, you can add conference presentations to your LinkedIn profile to showcase your professional achievements and expertise. Here’s how:

• Log In to LinkedIn: Visit the LinkedIn website and log in to your account.
• Access Your Profile: Click on your profile picture or your name to access your LinkedIn profile.
• Edit Your Profile: On your profile page, you’ll see an “Add profile section” button. Click on it.
• Choose “Accomplishments”: From the dropdown menu, select “Accomplishments.”
• Select “Publications”: Click on the “Publications” option to add or edit your conference presentation details.
• Add Presentation Information: Fill in the details of your conference presentation, including the title, date, event name, any co-authors or contributors, and a brief description of the presentation’s topic or significance.
• Save Changes: After entering the presentation details, click the “Save” button to add your conference presentation to your LinkedIn profile.

By following these steps, you can highlight your involvement in conferences and share your expertise with your professional network on LinkedIn.

How do you put a conference presentation on a resume?

To include a conference presentation on your resume, follow these steps:

• Create a “Presentations” or “Conference Presentations” Section: Start by adding a dedicated section on your resume specifically for presentations.
• Include Presentation Title: List the title of the conference presentation.
• Specify the Event: Mention the name of the conference or event where you presented.
• Date and Location: Include the date of the presentation and the location (city and state or country) where it took place.
• Your Role: Specify your role in the presentation, such as “Presenter” or “Speaker.”
• Optional: Add Details: Provide a brief description or bullet points that highlight the key points of your presentation or the significance of your contribution.
• Formatting Consistency: Ensure the formatting of your “Presentations” section matches the rest of your resume for a professional and consistent appearance.

By adding your conference presentation to your resume, you demonstrate your public speaking skills, expertise in your field, and your active involvement in professional events, all of which can be attractive to potential employers.

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How Do I List My Speaking Engagements on LinkedIn?

by AmondaRose Igoe | Jun 26, 2019 | LinkedIn , Money

How do I list my speaking engagements on LinkedIn? You’re in the right place because I’m going to answer that question.

Watch the video below or scroll down to read more about how you can list your speaking engagements on LinkedIn.

Watch the  video on how to list your speaking engagements on LinkedIn on YouTube .

How Do I List My Speaking Engagements on LinkedIn: 5 Essential Locations You Want to List Your Gigs

A common question that many speakers ask is “How do I list my speaking engagements on LinkedIn?” And it is an important speaker question because listing your speaking engagements on LinkedIn increases your credibility, and highlights that you are an expert in your industry .

To ensure your success, I’m going to give you the five essential locations that you can list speaking engagements on LinkedIn.

#1 Work Experience

Under Work Experience, you can put “Speaker,” as a category and include the different speaking engagements you have spoken at including the name of the event, group, or organization.  You may also want to include the location of the event.

#2 Professional Summary

In your LinkedIn professional summary, you can list the type of presentations that you’ve delivered, document the places, groups and organizations that you’ve spoken at, and how long you’ve been presenting for.

#3 Business Page

Besides your personal page on LinkedIn, you will want to post the same speaking engagements on your LinkedIn business page. Remember, to only add a list of speaking engagements that you have booked and delivered.

#4 LinkedIn Newsfeed

Remember, to put your speaking engagements in the LinkedIn Newsfeed.

You will want to post

• during, and

as it relates to speaking opportunities.

Celebrations

Think of your post as a way to celebrate when something great happened. You will find that others like to celebrate in your success with you. These type of LinkedIn posts often get lots of positive comments.

For example,

• maybe you just booked an awesome presentation. Go ahead and post on LinkedIn your excitement about this speaking engagement,
• maybe you just delivered a great presentation. You can post that in the newsfeed.

You can post that in the newsfeed.

When you post this way, you get noticed and more people will see you as a professional speaker who gets booked for speaking opportunities .  This will create more booking opportunities for you.

#5 Honor Section

The last and final place that you can post your speaking engagements on LinkedIn is in the Honors section.

Which Ones to Add and Which Ones to Leave Out

Are you wondering “How do I decide which speaking engagements to add, and which ones to leave out?”

If you are a new speaker , put every presentation that you have delivered that highlights your expertise.  If you are an advanced speaker who has done hundreds of presentations, only highlight the higher-level presentation that you have given that make your LinkedIn readers say “Wow!” Otherwise, your more credible presentations will get lost in a long list of presentations.

That answers your questions with five amazing places that you can list your speaking engagements on LinkedIn that include work experience, professional services, business page, feed the newsfeed and honors.

And if you’re saying AmondaRose, can really use some expert speaking help. You can apply for a 30-minute strategy session with me.

If you want more help, you can apply for a thirty-minute complimentary strategy session here.

I look forward to helping you!

Get expert speaking help and apply now for a 30-minute complimentary 6-Figure Speaker Strategy Session.

7-Step Process on How to Get Speaking Engagements

An eye-opening step-by-step process for quickly finding and getting speaking engagements with ease.

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Are you a coach, consultant or service based business owner who wants to avoid costly and common speaking mistakes, including….

• Unclear Messaging that Undermines Your Speaking Success
• Lacks Compelling Presentation Content that Leaves Your Audience Wanting MORE
• Lackluser Speaking Offers that Don’t Create a Rush of Clients Every Time You Speak

If you said “ YES! ” to one or more of these, you’re in the Right Place!

While these are all different experiences and desires, they all require expert guidance.

Get expert speaking help and schedule a complimentary Speaking Success Strategy Session.

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How To add Conference Paper in LinkedIn?

Adding conference papers to your LinkedIn profile is a valuable way to showcase your academic achievements and highlight your expertise to potential employers and colleagues. Just as a well-crafted resume can help you secure a job interview, a detailed and comprehensive publication section on your LinkedIn profile can help you stand out in a crowded job market.

To add a conference paper to LinkedIn, you’ll need to go to your profile, click on “Add profile section,” select “Publications,” and fill in the details of your paper under the appropriate category.  In this article, we will guide you through how to add conference paper in LinkedIn step by step.

Key Takeaways :

• Adding conference papers to LinkedIn can showcase academic achievements and expertise, helping to stand out in a crowded job market.
• Customizing the LinkedIn profile with conference attendance and highlighting key findings and contributions of the paper can demonstrate professional growth and networking skills.
• Emphasizing the value of research and providing context for the study can enhance career prospects and potentially attract new opportunities.
• Adding conference papers to LinkedIn can establish as a thought leader in the field, demonstrate dedication to the profession, and potentially attract peer recognition.

Sign in to your LinkedIn account

To begin adding a conference paper to your LinkedIn profile, you must sign in to your LinkedIn account using your login credentials.

LinkedIn is a professional networking platform that allows users to connect with professionals across various industries. Updating conference attendance on LinkedIn is one way of showcasing your professional growth and networking skills to potential employers or colleagues.

Adding a good conference paper to your LinkedIn profile demonstrates your participation in academic conferences and your ability to contribute to professional discussions in your field.

To add a conference paper, click on the “profile” icon on the top navigation bar of your LinkedIn homepage. This will take you to your profile page, where you can add your conference paper in the “Publications” section.

Click on the “Profile” icon

By accessing the navigation bar and clicking on the “Profile” icon, LinkedIn users can customize their professional information. This platform section allows individuals to display their education, work experience, skills, and achievements.

Profile customization is essential for conference networking, enabling attendees to showcase their research and publications. To add a conference paper to your LinkedIn profile, scroll down to the “accomplishments” section.

This section allows users to highlight their professional achievements, including publications, patents, courses, and projects. Adding conference papers to this section allows attendees to demonstrate their expertise and engage with other researchers.

Scroll down to the “Accomplishments” section

Accessing LinkedIn’s “Accomplishments” section allows users to enhance their profile by highlighting their professional achievements. One way to do this is by adding conference papers to their publications list.

This can be particularly useful for professionals who want to showcase their expertise in a particular field or those who want to network with colleagues with similar research interests.

Adding a conference paper to the publications list is a simple process that can be done by scrolling down to the “Accomplishments” section of the LinkedIn profile and clicking on “publications.”

From here, users can select “add new publication” and fill out the necessary information about the conference paper , such as the title, authors, conference name, and publication date.

By adding conference papers to their LinkedIn profile, professionals can demonstrate their dedication to their field and potentially attract new opportunities.

Click on “Publications” and then “Add new publication”

Surprisingly, adding a publication to one’s LinkedIn profile is straightforward. Simply scroll down to the ‘Accomplishments’section of your profile and click on ‘Publications.’

From there, select ‘Add new publication’ and fill in the necessary information, including the title, authors, and abstract of your conference paper .

When adding a conference paper to your LinkedIn profile, highlight the key findings and contributions of the paper. This will give potential employers and colleagues a better understanding of your expertise and research interests.

In the next section, we will discuss how to fill in the necessary information and effectively showcase your conference paper on LinkedIn.

Fill in the necessary information and highlight your paper’s key findings and contributions

Effectively communicating your conference paper’s key findings and contributions is essential for showcasing your expertise and research interests on LinkedIn. This platform is a powerful tool for networking and reaching out to potential employers and colleagues.

By highlighting your paper’s unique contributions and demonstrating your knowledge in a particular field, you can establish yourself as a thought leader and attract peer recognition.

To effectively communicate your paper’s key findings and contributions, focus on clarity and concision. Use bullet points to highlight the main points and emphasize the most significant results. Be sure to provide context for your research and explain why it is important.

By doing so, you can create a compelling case for your expertise and demonstrate the value of your research to potential employers and colleagues. Overall, showcasing your conference paper on LinkedIn is an excellent way to build your professional reputation and enhance your career prospects.

Read Also : How to add conference paper in Google Scholar ?

Adding conference papers to your LinkedIn profile can be a great way to showcase your research and academic achievements. Following a few simple steps, you can easily add your paper to your profile and highlight its key findings and contributions.

First, sign in to your LinkedIn account and click the “Profile” icon. From there, scroll down to the “Accomplishments” section and click “Publications.”

Next, click “Add new publication” and fill in the necessary information, including the title, authors, conference name, and date.

Once you have entered all the relevant information, use the description section to highlight your paper’s key findings and contributions. This will help potential employers and collaborators understand the significance of your research and its potential impact on your field .

Adding your conference paper to your LinkedIn profile can showcase your expertise and increase your visibility within your academic community. So take the time to add your paper today and start reaping the benefits of a well-crafted profile.

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Add slideshare presentations or other media and links to your LinkedIn Profile.

Then, click  Upload  to upload direct media to your summary, or to your relevant work experience, or click  Link to media  to link to the URL of your presentation or download resource.

By the way, you can of course add  other people's slidedecks to your profile. Don't try to pass it off as your own work, naturally, but you can share presentations by others that are relevant to your work or support your ideas.

Once you have a few presentations and media in place on your profile, it looks visually more stimulating, and people can view your ideas and follow your stories in these presentations without having to leave your profile.

Outstanding.

• More Tips: 30 Top Tips for a better LinkedIn Profile – Rounded up and summarised…
• Found these tips useful? Why not thank me by buying me a virtual beer ?

About David Petherick

The Doctor is In. I have treated over 34,667 LinkedIn problems for CEOs, professionals and startups since 2006. You'll know by the end of our first free consultation if I can help you. We just need 10 minutes to diagnose and confirm if we're a good fit. Join over 4,767 subscribers to my free LinkedIn Newsletter on LinkedIn with no need to share your email address. Follow me on Twitter at @petherick .

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Blog Marketing How To Design a LinkedIn Presentation Carousel (+Examples)

How To Design a LinkedIn Presentation Carousel (+Examples)

Written by: Ryan McCready May 16, 2023

If you have been on LinkedIn lately, you might have noticed a new type of visual content being shared in your feed.

Simple LinkedIn presentations.

These bite sized slide decks have been extremely popular, no matter the topic or industry.

Venngage has been creating simple LinkedIn presentations for the past year by repurposing content directly from our blog posts with our customizable presentation templates .

Yes, you read that right — all of the content we share comes from content that already exists. We just repurposed it to better fit on LinkedIn !

In case you’re wondering, these simple presentations have actually led to about 10x more impressions, shares, and engagement across the board. You can also repurpose LinkedIn content by opting to embed your LinkedIn feed on your website.

Plus, they are really easy to create if you know what you are doing. Thankfully, I have broken down our entire creation process, from outline to published presentation, below.

So let’s get into it!

1. Select the right piece of content for your LinkedIn presentation

Not every piece of content that you publish on your site or blog is going to make a good LinkedIn presentation.

Some are too abstract or need a lot more supporting information to make sense. Others might just not be a good fit for your LinkedIn following at all.

However, there are a few types of content that you can quickly repurpose into a presentation, as long as they are relevant.

This includes: 

• Simple lists
• Step-by-step guides
• Expert quotes & stats
• Checklists / to-do lists

Basically, anything that can be summarized in an engaging manner will probably make a good LinkedIn presentation. 

In my opinion, one of the easiest pieces of content to turn into a slide deck and an infographic is a list-based article. For example, this article on how to enhance your presentation skills .

All of the important content that you are going to use is already organized in an engaging way from the beginning. 

Plus people love clicking through lists and  visual content, which leads to more engagements and impressions on your posts!

Another type of content that works really well for similar reasons is “how-to” or “step-by-step” articles, like this infographic design guide . 

These articles will create a helpful and engaging narrative that people will want to click through or share with their followers.

Most types of infographics can be repurposed into presentations fairly quickly as well. For example, we turned a large quote infographic about International Women’s Day into this slide deck just a few weeks ago:

Additionally, you don’t even have to repurpose an entire article or piece of content. You can focus on a handful of definitions, interesting stats or quotes from a larger article. 

Or expand on something small that mention in your content, like in this slide deck:

We briefly touched on power words in an article about resume design and then used this LinkedIn presentation to expand on the concept. 

It turned out to be the perfect mix of engaging and easy to consume content that does well on LinkedIn.

So before you even think about picking out a template, make sure you have selected the right piece of content for LinkedIn . 

2. Extract the golden content nuggets

Trying to include too much content in your LinkedIn presentation will doom it before you even start.

At Venngage, we try to focus only on the small content nuggets that are found in a larger piece of content. 

You probably are asking, what the heck is a golden content nugget? I don’t blame you either, it’s a concept that I made up about a year ago, and I’m really hoping that it catches on.

A golden content nugget is simply a small piece of content that is:

• Informative
• Helpful 
• Interesting

Content nuggets are perfect for social media because they can be quickly consumed. And when you’re fighting for attention that can be a huge benefit. 

Some of the most common types of golden content nuggets include:

How-to or step-by-step instructions:

Facts, figures or stats:

Definitions & descriptions:

Interesting & expert quotes:

Simple tips & hacks:  

There are obviously more content nuggets spread throughout your articles but these are some of the most common.

I would recommend taking the time to grab all the content nuggets from an article and put them into a spreadsheet or document.

That step will help you create your next LinkedIn presentation or social media visual in a timely manner.

Once you select your content nuggets it’s time to move on to designing your presentation !

3. Use a simple but consistent LinkedIn presentation layout

One thing that I have noticed after creating a ton of these LinkedIn presentations is that the simple templates often get the most engagement. 

Also, we have found that square presentation templates work a lot better than some of the other layouts.

In fact, this LinkedIn presentation template has got the most traffic out of all the other slide decks!

CREATE THIS SOCIAL MEDIA TEMPLATE

This makes a lot of sense too, people aren’t going to engage with a complicated presentation. 

Especially on social media!

They want to quickly read through the information, and then decide if they want to click on the link to your article to learn more.

This template would be great for interesting tips, quotes or facts, because you can include a little more text on each slide:

On the other hand, if you’re presenting a bunch of stats in your presentation this template might be better: 

Instead of using an icon as the main focal point, this template pushes your statistics into the limelight. 

As you can see in each of these examples, the layout is pretty consistent on each slide. Not only does that speed up the creation process, it makes sure your content is always the focus of the LinkedIn presentation.

Read also: 5 Foolproof Presentation Layout Ideas You Should Use

4. Always include a title slide

Forgetting to create a compelling title slide for your presentation is another common mistake that I see a lot on LinkedIn.  

They jump right into the content without any context, which is probably going to confuse a follower. 

Can you imagine if this image was the first thing you saw in your LinkedIn feed on website ?

You probably would keep scrolling. 

But something like the example below would make you want to learn more because it actually gives you information about the next few slides.

Trust me, when you make your content actually easy to consume, people will engage with it. 

Also without a title slide, the image will probably just look like any other social media image that gets shared on LinkedIn. So instead of standing above the noise on LinkedIn, it will just become another part of it.

So try to use a relevant combination of a background shape or border, an interesting font and a simple icon. Like below:

Also, it doesn’t hurt to highlight or bold a keyword in your title, like I did above! 

Here are a few more examples of title slides that I have used in the past: 

As you can see, each example is pretty similar but it will inform the reader about what they will find in the LinkedIn presentation.

So if you want to create a viral presentation, like the ones above, always start with a title slide!

5. Focus on one idea or point per slide

You don’t want to make it a chore to consume your content. Instead, try to keep the text you include on each slide very brief and actionable.

Most of my slides have under 10 words but still tell a compelling narrative. 

Thankfully because we already pulled out the content nuggets, this step will be a lot easier than some of the other ones.

For example, this content nugget: 

Can be repurposed into a simple LinkedIn presentation using this example:

Source  

The simplicity of each slide will also pull people further into your slides and push them toward your call to action. 

I have found if you can’t summarize your main point in a few words, it’s probably not worth including. 

Now if you need some more help picking or using a font, check out this guide:  How to Choose Fonts For Your Designs (With Examples)

6. add an icon or two to each slide.

If you have made it this far into the article, you have probably noticed that almost every slide has an icon or illustration .

Not only will an icon or two make your slides more eye-catching, but it will also give the reader some quick context about the slide. 

Before you start adding them to your LinkedIn presentation, there are three usages rules that you should follow

The first one is: always use a consistent icon style. For example, if you use an illustrated icon on one slide, like below, use an illustrated icon on all of the slides. 

And if you use a flat icon, make sure to use it on all of the other slides too:

Next, always make sure your icon is the same size across all of your slides. The consistency will make your slides look a lot more professional.

And finally, give your icon some room to breathe. This is a design hack that professional designers call “white space” – basically the open space around an object. 

As you can see in the example below, there’s a lot of open white space between the icon and the rest of the slide.

With those 3 tips, you should be able to use icons like a pro in no time. 

Also, with the Venngage presentation maker you can easily swap an icon with a single click on any of these templates:

When you swap an icon, it will automatically place it in the same spot and make it the same size.

This hack will help you repurpose our templates a lot faster as well.

Honestly, this is a big reason why I’m able to create so many new LinkedIn presentations! 

7. Export your LinkedIn presentation as a PDF

Once you finish designing your LinkedIn presentation, it’s time to export it!

If you want to share your slides on LinkedIn, you need to export them as a PDF.

With Venngage Business users can export as a PDF very easily, just click Download and then select PDF:

Now if you want to use this presentation on Instagram or turn it into a GIF, I would recommend exporting it as a PNG HD:

You can see everything that  Venngage Business  offers here!

8. Share on LinkedIn

All that’s left is to actually post it to LinkedIn! So let’s quickly run through the whole process.

Sharing a LinkedIn presentation starts like any other post:

I would recommend keeping the blurb pretty short, also make sure that you include a link back to your blog post or article. Here is great example of that in practice:

Remember, the slide deck is going to catch their attention but you want to make sure you use a compelling call to action to push them to read your content. 

After perfecting your blurb or description, click the document icon:

After another box pops up, like below, just click upload:

Drag and drop your PDF to the upload box, and then you should see it pop up on your screen:

Next, add a title to your LinkedIn presentation and the click the Next button:

After you make sure everything is to your liking, click post:

Your LinkedIn presentation should be posted in a few seconds!

Also don’t be afraid to share your presentations more than once over a few weeks. The shelf life of these LinkedIn presentations is actually pretty long.

I still get a lot of good engagement from the slide deck I created almost a year ago! Hashtags can be helpful to ensure your content continues to get discovered.

That’s why I think it’s so important to take the time to pick the right piece of content in the beginning.

We have found that people are very happy to see our engaging and interesting content in their feeds. Especially if the content is relevant and evergreen.

Now if you want to create a normal presentation, start here:

120+ Best Presentation Ideas, Design Tips & Examples

And if you want to learn more about repurposing, check out this ebook:

Everything You Need to Repurpose Content Visually [Free Ebook + Templates]

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Your Guide to the Marketing Jungle

How to Use LinkedIn to Amplify Your Live Event Experience

Want more leads, connections, and exposure from the live events you attend? Wondering how to use LinkedIn to build rapport with people who follow the event?

In this article, you'll discover a strategy for using LinkedIn to build awareness for your business before, during, and after a live conference or trade show.

Why Use LinkedIn to Amplify Your Impact at Live Events?

LinkedIn started as an online job fair. Unless you were in the market for a new gig, it was hard to justify spending time there.

But over the past few years, LinkedIn has evolved into a full-service platform for building your professional reputation. You can use the platform to publish thought leadership, connect with colleagues and peers , and follow inspiring mentors.

And there are plenty of folks to network with: The latest count was 675+ million members and rising. LinkedIn is also reporting higher engagement on posts than other social networks.

Basically, if you're not investing in building your professional brand on LinkedIn, it's time to start. As a marketer and public speaker, I've especially found a great deal of value in leveraging the platform before, during, and after industry events.

Are you presenting at or attending a conference soon? Want to expand your network, increase engagement, and get more opportunities from your appearance? Here's how to maximize your impact on LinkedIn before, during, and after an event.

#1: Build Awareness Before the Event

The month or so leading up to an industry event, your company's LinkedIn page , your key stakeholders' profiles, and your profile should set the groundwork to:

• Promote your brand's presence at the event.
• Connect with attendees and speakers.
• Associate your brand with the value inherent in the event.

Here's how to accomplish these goals.

Highlight Your Presence at the Event on Your Company LinkedIn Page

This first step will help expand your audience of attendees and speakers.

Edit your pages and profiles to emphasize the upcoming event. Add a new header image that mentions your affiliation with the event, including details like your booth number and/or the date and time of your scheduled presentations.

Next, create a post sharing all of that pertinent information and a CTA for attendees to follow and connect with your brand at the event. If there's an event hashtag being used on LinkedIn, add that to your posts. Pin that post to the top of your updates section for the duration of the event.

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Connect With Speakers

Use the event's agenda to identify presenters and search for them on LinkedIn. You can then send a personalized connection request. Keep in mind these speakers will be inundated with requests, so it can be tricky to stand out. Here's how to cut through the clutter:

• Personalize the request—that's the bare minimum. An automated request will get lost in the shuffle. When writing your message, start with a polite greeting, state your name, share a relevant personal link, and set expectations.
• Send the request from your personal account. The request should be a personal one, not on the brand's behalf.

Post Long-Form Event-Centric Content

Now you can begin offering value to your audience. In the weeks leading up to the event, publish long-form, relevant content both on your company blog and on LinkedIn with promoted posts and in native LinkedIn posts from you and your executive team. Here are a few ideas for long-form event-centric content:

Interview speakers appearing at the event : It can be tough to snag an interview with busy public speakers, but it's possible with a little planning. Start building a relationship with speakers by following them on social media (including LinkedIn) and sharing and commenting on their posts.

Once you've had a few interactions, ask them if they'll answer a question or two, either on a call or via email. You can do a long-form interview or combine several short interviews with multiple speakers for a roundup post.

Highlight relevant sessions : Pick the sessions that align with your brand's purpose and messaging, and those that feature speakers you want to honor. Then put together a post with a schedule that your readers can follow. Here's an example of a sessions post for eTail East:

Spotlight things to see and do around the event : LinkedIn doesn't have to be all business all the time. Event attendees are likely traveling—they're in an unfamiliar city with nothing to do between sessions. A city guide of restaurants, scenic sites, or attractions can provide value for your audience and inspire them to follow you and your company on LinkedIn.

And of course, if someone from your organization is presenting, they should publish a long-form LinkedIn post to preview the presentation, with a few excerpts teasing the key takeaways.

Connect With the Event Group on LinkedIn

Participate in LinkedIn groups to make more connections before the event, share your valuable pre-event content, and participate in discussions.

LinkedIn groups are a little hidden within the site's functionality, but they're still active. You can find them with a regular search. On the search results page, click the More option and select Groups.

Now you can see the groups related to your search query:

The key tip for participating in LinkedIn groups is to lead with value. It's not a place for brand or self-promotion. If you can engage in thoughtful discussion and share useful content, you're far more likely to be welcomed into the conversation.

Target Likely Event Attendees with Advertising

If you're willing to put a little money behind your event-awareness efforts, LinkedIn has some robust targeting options. You can reach likely attendees by targeting based on a combination of:

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Consider running LinkedIn ads promoting your long-form content, your session at the event, and/or your presence in the vendor area.

#2: At the Live Event

You've connected with an audience of potential attendees, advertised your presence, and offered high-quality content to whet people's appetites. Once the event begins, you should continue to make connections and nurture, and further link your brand awareness with the event itself.

Use the My Network Tab to Connect With Attendees in Real Time

Networking is one of the most compelling reasons to attend an event. With LinkedIn's mobile app, it's incredibly easy.

I find connecting on LinkedIn is far more effective than handing out business cards. Instead of hoping someone keeps my card long enough to get to a computer and maybe connect, we can do it in the moment. The last few events I've attended, I've seen fewer and fewer business cards changing hands. We're all already carrying smartphones, so why not use LinkedIn for networking instead?

In addition to old-fashioned handshakes and introductions, you can connect with on-site attendees with just a few quick steps.

When you speak at an event or have a booth, open the My Network tab and tap the Connect button.

Select Find Nearby from the pop-up menu.

Now ask everyone at your panel to do the same. The app will then populate a list of attendees. Tap to connect.

Share Key Takeaways in Real Time

One easy way to earn more attention for your brand during the event is to bring takeaways from the event to your audience in real time.

When anyone on your team attends a session, encourage them to post standout thoughts and quotes, in the moment, using the event hashtag.

To avoid clogging people's feeds with multiple posts, start with a “parent post” on your LinkedIn profile. Use the parent post to announce your intention to share takeaways in real time. Ideally, your post should include a photo of the speaker and a quick summary of the upcoming session. Then you can post notable quotes and takeaways as comments on your parent post.

Pro Tip : After the presentation, repurpose your thread into a blog post to publish either on your brand's blog or as a long-form LinkedIn post. You can share highlights of sessions from your company page, too.

Post In-the-Moment Native Video on LinkedIn

It's no secret that LinkedIn's algorithm promotes native video content . Your goal is to bring your audience some of the on-site event experience. Short-form, informal clips shot on a smartphone are perfect and with the LinkedIn app, you can shoot video and upload it directly to your feed. Remember to use the event hashtag.

Ideas for video clips include quick reactions after a panel and on-the-spot interviews with attendees or speakers.

Pro Tip : Before you shoot and publish video from an event on LinkedIn, double-check the event policies to be sure you know when and where you're allowed to film. You'll also need permission from anyone you record before you start filming.

#3: After the Live Event

Once the event is over, continue to bring value to your new audience by repurposing the content you captured during the event and adding new insight to keep it fresh.

This is a great opportunity to strengthen the connections you made with speakers at the event, add some credibilty to your brand's thought leadership, and continue conversations about topics discussed at the event.

Publish a Long-Form Event Wrap-Up Post

Create a long-form LinkedIn post using key takeaways from each session you attended. Encourage people to add their own takeaways and experiences in the comments of your post. That way, you create a space for people to share ideas—you might even pick up a few insights you missed.

Share Event Quotes as Image Posts

Remember all those takeaways you shared as comments on the LinkedIn parent post? You can repurpose those as illustrated image posts, for use on both your company page and individual profiles.

Use the images as stand-alone feed posts meant to drive engagement, or as the header image to link to a roundup post on the company blog. Be sure to include the event hashtag in your post.

Pro Tip : A carousel post is a great way to highlight your photos, too. Carousel posts generally get more engagement than the average video or photo post, since they're multiple posts in one.

Rinse and Repeat

What's the last thing to do after an event? The last thing you might feel like doing is getting ready for the next one. It's worth keeping a running list of upcoming events, so you can constantly be including event content in your editorial calendar.

Used strategically, LinkedIn can be a powerful tool to help raise your brand's visibility—and your personal thought leadership—before, during, and after an industry event.

Start well before the event to get on the radar of speakers and high-profile attendees. Share valuable content and run targeted LinkedIn ads to promote it. At the event, use the Find Nearby feature to connect with more attendees, and bring as much of the live experience to your audience as you can. When the event is over, continue to repurpose your content and prepare for the next opportunity.

What do you think? How do you get more out of live events with LinkedIn? Share your thoughts in the comments below.

More articles on LinkedIn marketing:

• Discover how to cultivate a following on LinkedIn .
• Learn how to measure five key performance metrics for your LinkedIn company page .
• Find out how to create LinkedIn articles that people will read and share .

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More From Forbes

How to present effectively at conferences.

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John Lowe is an Executive Faculty, Coach and Business Presentations Expert at  Ty Boyd, Inc .

Imagine your company is attending an industry conference and has the opportunity to present at a breakout session. In preparation, you choose your speaker, create the presentation and promote it to your customers and prospects who may be attending the event. At the actual breakout session, you assemble your team, eagerly anticipating the great response from the audience and the large number of leads that will follow. People file into the room, your speaker is introduced and the presentation is delivered. The only problems are that the audience isn’t impressed and the leads don’t follow.

You don’t have to imagine this because it happens every day. I have attended hundreds of conferences in my 40 years of business and, without fail, most presentations that I attended fell short of their intended result. This amounts to a huge opportunity lost, not to mention wasted resources spent to make the presentation happen. It doesn’t have to be this way. If you pay attention to five key things, you can take your conference presentation from a wasted opportunity to a profitable one.

1. Be laser-focused on solving your audience's problem.

Your presentation should not be about your presenter, your company or your product offering — it should be about your audience. This is where most presentations fail from the start. Almost all companies think they must first introduce themselves, talk about their company and the presenter and set the agenda. In doing so, you have now wasted five or more minutes of your attendee’s time by talking about things they already know and/or don’t care about. They know who you and your company are because it’s in the conference program and they know the topic because it’s also listed in the program.

Remember that conference attendees chose your breakout session to attend. They made this choice because they have a problem they want you to help them solve. It's not because they want to waste an hour of their time or because they need to get off their feet for a while. They specifically chose your presentation as one of interest to them.

Since you cannot talk to each person in advance and discover their exact problem, you need to think in generalities about what problems most of these people would have that you can help solve. And then you need to present to that, and only that.

2. Start the conversation.

At most, conference breakout sessions are usually 45 minutes long. If you allow for any Q&A, you then only have 35 minutes to actually share any information. Here’s the key thing to remember: Your goal for this presentation is simply to make your audience want to know more. It is not to sell anything. It is not to share all the information about the subject. It is not even to convince them that your solution is the one to buy. You just want them to want to continue the conversation. 

To that end, there are several ways to ensure that happens. First, start with something interesting and engaging, and let your audience know your presentation will be worth their time. Don't open with a boring recap of your company history and a resume of your team, or worse, your sales VP welcoming everyone. Instead, open with a compelling fact about the industry, a rhetorical question to get them to think or a short customer testimonial video. Remember, it is critical to garner your audience's attention immediately, as they all have other things on their minds.

3. Keep things simple.

The content of your presentation should be simple and easy to grasp. Throw out any charts, graphs or spreadsheets, minimize text and maximize images, limit ideas to one per slide and eliminate any technical or industry jargon. Simply remind them of their pain and introduce possible solutions to ease it. Imagine if you came to this presentation: What would you need to hear to make you want to know more? 

4. Tell stories.

Help your audience understand the connection between their problems and potential solutions through customer or situational stories. Remember, they know you are paid to tell them that your solution is the best. To make a better impression, allow them to hear that from another customer who has already experienced it. Stories help them to place themselves in the context of the problem and to imagine it being solved by a proven solution.

5. Respect their time.

Be respectful of the restrictions of conference time. These sessions happen back-to-back and attendees get really unhappy when sessions start late or end late. They also do not appreciate when presenters waste their time with unimportant information that they do not care about. Your goal should be that your attendees consider their time well spent by listening to your company versus any other session they could have attended.

I always remind my clients to consider how hard it is to get the attention of prospects through marketing and how difficult and costly it would be to gather 10, 20, 50 or 100 people to share your story with. They must understand the tremendous opportunity they have from a captured audience, all of whom chose to come to their presentation. It doesn’t get any better than that, so it is imperative to do everything possible to take the fullest advantage of these golden opportunities.

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Dr. Heidi Toivonen

Psychologist

How to Give a Good Conference Presentation

Are you preparing to give your first talk at a scientific conference? Or perhaps you are a more seasoned scholar wishing to polish your presentation skills? In this blog post, I give some pointers on how to give a good conference presentation. In all honesty, I also share some opinions on what not to do in case you don`t want your audience to loll into sweet daydreaming or leave your talk with a heightened blood pressure.

This post is mainly attuned to the Covid-reality of Zoom-congresses and inspired by my summer spent in conferences of three different disciplines -psychology, information systems, and literary studies. Keep in mind that as this is my personal website, this is not a comprehensive all-inclusive guide to the art of conference talks. The text is shamelessly colored by my very own opinions and preferences regarding how to give a good conference presentation.

In-person and Zoom Conferences -Basics of the Setting

While the content of your presentation comes first, the setting of your speech has a huge influence on you and your audience.

Some quick key points regarding the setting of an in-person, physical conference:

• Get to know the location and the physical setting of your presentation as soon as possible.
• Familiarize yourself with the technology: Can you share the power point presentation (for goodness sake, you were going to make one, right? Right?!) or are they shared centrally, e.g. by the technical assistant of your session? Do you need to use a microphone and if yes, can you use it? Where should you stand (or sit) in order for your audience to see you as well as possible?
• When you give your presentation, acknowledge the presence of your audience first: Eye contact, thanks for them being there, presenting yourself. Keep acknowledging them throughout your talk -you are not mumbling in a vacuum here- and also at the end of it. If looking at the audience terrifies you, sharpen your eyes just above the heads of the people in the front row. In a bigger conference room, nobody will be able to tell whether you are looking at the people or not. If you know there is someone in the audience providing you with a reassuring smile, such as a friendly colleague, you can make eye contact with them. Otherwise, if you`re shy, just keep the gaze not fixed on anyone specific but let it hover above the audience.
• Pay attention to how you stand (or sit, if you for physical reasons cannot stand). Keep your back straight, shoulders down, chin up, and arms open. Don`t lean towards tables or chairs and don`t turn your back to the audience. You can use the physical space by walking or changing your position during the speech. However, avoid restless pacing back and forth in front of your audience.

Quick key points regarding the setting of an online conference:

• You have the chance to choose where you give your speech. Choose wisely. Home or office, or some other location altogether?
• Make sure that the technology works and you`re able to use all the necessary platforms and applications relevant to the conference.
• Test your audio and video beforehand.
• Even if you would otherwise be chilling in your armchair following the conference or lie on your stomach in the bed, make the setting for your presentation pleasantly professional. Often, standing instead of sitting gives you a nicer posture and a more self-confident feeling. Standing also allows you to use your hands in a more expressive manner.
• Make sure that there is enough light when you give your presentation, and no shadows covering your face or creating odd effects. Show your head and a bit of the upper body for the camera -thus, preferably, put more than just your head into the frame.

How to Give a Good Conference Presentation: Time is Money, Don`t Be a Thief

A tired chair of the session, with a tone implying he/she has said this same thing for about 59 times the past months: “Dear X, your time is out.”

Astonished speaker: “Oh, I would have had one more slide to show the points I really wanted to share with you” (after having spent his/her entire time slot merely introducing the topic and never getting to the point).

This is a dialogue I have heard so many times in physical and online conferences that I`ve lost count. In almost every session, there is at least one speaker who gives an introductory talk of 13 minutes and, if they happen to realize they are running out of time, spend the last two minutes skipping through 400 slides to show “what they actually really wanted to share”. Or, if they are not aware of running out of time, the chair will remind them they have to stop. To this, they respond in either of two ways.

They might just keep talking, as if the chair is just an annoying obstacle trying to ruin their show and not the time manager of the whole session. Alternatively, they respond by rushing through to the actual core message of their presentation. The first option is a form of extreme academic arrogance, where the speaker thinks that their chance to speak is more important than that of the others. If one person does not stay in schedule, in the worst case, the whole session becomes a chaotic running after the clock, a series of shrunk fast-forward presentations to make up for the time spend on the one person who would not stay within the limits of their allotted time slot.

Practicing and Timing Makes You Perfect

It`s incredible that I feel the need to say this to a readership that I assume consists of smart, educated, polite people interested and involved in academia, but apparently I do: Practice your presentation beforehand, with a timer. Don`t just assume that having a presentation of so and so many slides takes a certain amount of time. Remember that you will probably (hopefully!) not only read aloud your slides but introduce yourself and talk around your slides. What you have on the power point is not supposed to be the full manuscript of what you say (more of this later).

Take out the timer of your mobile phone and push the button, then speak your presentation aloud in the way you would at the actual conference. Keep checking the timing as you go, and make changes in your presentation accordingly. Talking less than your allotted 15 or 20 minutes is never a bad thing, going over the limit is impolite and selfish.

When you give your presentation at the conference, keep checking the time. Sometimes the organic nature of the actual presentation situation might take you by surprise and you end up talking more or less, faster or slower, than when you rehearsed. Don`t wrap up 10 seconds before your time is up, but a little bit before that. And if it so happens that the chair nudges you that your time is used, do not go on after that, at least for more than a couple of dozen seconds in case you absolutely need to vocalize a key point of your talk. Then apologize, thank your audience, and stop. Remember -this is not an encouragement to keep talking until the chair person intervenes. This is a gentle suggestion of what to do if it so happens that you`re overtime, despite trying hard not to be. All in all, a key secret in how to give a good conference presentation is knowing when to stop talking.

Articulation and Pronunciation is Not beyond Science

Everyone who has ever visited a scientific conference has probably participated in a session or workshop, or listened to a keynote talk, where the speaker is a super professional with interesting and relevant research to show, but you can barely understand what they`re saying. I`m writing about this even if I assume some people might intentionally decide to get offended and read me as saying something I am definitely not saying. How to give a good conference presentation has a lot to do with the how you speak and less than you might imagine with the what you speak.

Academic communities are large and international, and in the increasingly diverse conference venues, English is often not the first language of the participants. Most of us have an accent, and that is beautiful and okay. Personally, I speak with a Scandinavian accent combined either with an American or a British English version of English, depending on my humor and the speaking context. That being said, delivering a presentation in a way that allows your audience to actually understand and enjoy what you`re saying is not some supra-academic extra quality you can add to to the presentation just to be fancy. Communicating clearly is part and parcel of your scientific skillset.

It`s important to keep in mind that one can be a native English speaker and deliver a talk consisting of incomprehensible mumbling, half-swallowed words, and utterly butchered non-English expressions. One can just as well be of any national and ethnic background, have a limited English capacity, and yet, succeed in talking in a clear and accessible way. Back in my Bachelor`s degree studies, there was a lecturer at the university who would talk about political science and pronounce “democracy” as “ demo-crazy “. Is that a lack of paying attention to other people`s talks and noticing how the word is actually pronounced or just simple laziness in making sure that you have got at least the keywords correct? Who knows, but I think demo-crazies can be, for the most, avoided.

We are not talking only about correct pronunciation here. Oxford English is not the goal, but delivering a talk that helps your audience to focus on the content of what you`re saying instead of struggling to decode the medium. As academics we are communicators. We communicate to each other within and beyond the boundaries of our home discipline(s) as well as with the “laypeople”. A conference presentation where the speaker articulates clearly, speaks not too slowly nor too fast, has attempted to find out how words are pronounced, and makes an attempt not to read out the slides but to talk to actual living beings in the audience is always a pleasure, no matter how non-native the English sounds.

How to Give a Good Conference Presentation: Talking Practice Tips

• Make a video- or audio recording of yourself giving your presentation, preferably a video. Pay attention to how you sound. You can even ask a friend or a colleague to look/listen to it and give you feedback. Are you clear? Are you speaking at a convenient speed? Is it possible to understand what you`re saying even without looking at the slides? Are you sounding like a pre-recorded artificial intelligence giving instructions on an application or does your speech have variations in tonality? Can one understand you without seeing your mouth move? Do you leave enough pauses for the audience to take in what you have said? All these are important points to take into account while preparing the how of your presentation -not less important than the what , the content part of it.
• Search e.g. on YouTube different researchers giving conference or other talks and pay attention to how they speak. Sensitize yourself to aspects such as intonation, pace, and articulation. Decide what you like and try if you could adopt some of it into your own way of speaking.
• In the next opportunity, ask for a friendly conference presentation review from a colleague. Ask them to tell you honestly how you sound and what could be improved in your talking. Personally, I have had my partner, representing a completely different discipline, follow my presentations just because I wanted him to give me feedback. Am I precise? Am I clear? Was I inspiring? Keep in mind that sometimes, having someone tell you unpleasant things is the best thing that can happen for you to learn how to give a good conference presentation.
• If your conference presentation is recorded, find out how you can get to see and listen to it. This exercise can be painful, but will teach you more of your ways of presenting than any external feedback ever will.

The Power-Point Presentation is not a Manuscript

Making a nice power point presentation can be a challenging task. In terms of the key points of how to give a good conference presentation, the thing to keep in mind is that if you want to write a whole ready-made speech for yourself to be read aloud (which I don`t think is a good idea, unless we`re talking about an actual keynote speech), make it a separate document. Power point slides are not the platform for a manuscript. Write as little as possible, and make it bullet points, not whole sentences. Highlight the most important words and concepts. Use graphics and pictures to support your message, not to replace it.

Do not read aloud simply what you have written on the slides, but talk around the key points presented there. It is incredibly difficult to read full sentences in the power point slides at the same time when listening to someone talk. Also, hearing someone read aloud the same sentences that are written on the power point is just boring.

Again: Practice your presentation beforehand. If you want to make yourself notes that you can look at while showing your slides, make sure you can also deliver your presentation without looking at them all the time. Even if the audience would not see you, they can hear whether you`re speaking spontaneously or reading directly from a text, and the latter is extremely boring and uninspiring to listen to. You`re the expert of the topic of your talk; you`re not just the voice hired to read aloud a text. Personally, I will rather listen to a speaker that searches for words or loses the track of his/her thoughts for a couple of seconds when searching for the next thing they were going to say, rather than a speaker who reads aloud a pre-written text sentence by sentence. In the case of the robot-reader, I just dose off and think about other things, to be honest.

How to give a good conference presentation: Make a nice power point presentation but do not hide behind it in any sense of the word.

How to Give a Good Conference Presentation is All About Being a Professional, not a Besserwisser

Roughly speaking, annoying academics in conferences can be put into two categories. No, actually, let me rephrase that -there is just one category. This nerve-racking class consists of the Besserwissers. These all-knowing wanna-be-experts give their talk in a manner oozing intellectual authority and arrogance, nitpick their colleagues, and when in the audience, make irrelevant questions designed to show off their superiority or advertise their own papers. Inside a Besserwisser there resides a very fearful and insecure individual who, after the conference day is over, will retreat to their room and get drunk with whatever their hotel room minibar offers. They will have a legit binge of Ben&Jerry`s ice-cream directly from the box, and cry over the phone to their momma what an utter failure they are in life.

No, not really. That is just me entertaining a vision that would render a Besserwisser a degree of humanity they otherwise seem to lack.

My point is that the attitude with which you give your presentation is what people will remember from it better than any scientific detail. It is your character that draws them to talk to you in the breaks and suggest a collaboration. Hence, it is also academically more productive to come across as a nice human being than something else.

Then again, being aware of the percentage of not so nice but yet successful humans in academia, I`m wondering if I just have you some bad piece of advice.

However, I insist that coming across as self-confident without being arrogant and appearing friendly without looking like a doormat is a good skill in any situation where you want to make a good impression of yourself. This is also true in our discussion on how to give a good conference presentation. It`s infinitely more pleasant to listen to someone who has a down-to-earth attitude to their own work and an open curiosity to the work of others, and who manages to relate to their audience in a friendly, collaborative manner, than to someone who thinks a conference presentation is a self-advertising arena or a guillotine where everyone else has gathered there just to witness one`s slow and humiliating death.

Be a Person(ality), not a Bore

The psychologist in me has spent quite a while observing how many university people seem to start developing a university persona, some right from the beginning from their PhD journey, some when they land on their first postdoc. What kind of a university persona they try to embody depends on the discipline and on the surrounding society and culture. It is a distinctive collection of whatever aspects of one`s habitus are considered signs of intelligence and status in a specific context. For a Humanist, there might be a chance they are going after the look of a book-devouring radical intellectual who can recite their Lucy Irigarays and Donna Haraways even if woken up in the middle of the night. The stylistic characteristics of this look are clear and distinctive, although have changed slightly since my days of studying Comparative Literature in the mid 2000`s at the University of Helsinki.

I am not saying that building a persona that looks like whatever is considered a smart and skillful person`s look in a specific context is a distinctively academic act. Already at the mid to late phases of my Master`s studies in Psychology, some classmates started adopting a look they thought embodies what a good clinical psychologist is supposed to look like. Usually this psychologist look, whether performed by not-yet-ready students or more seasoned clinicians, consists (or consisted, my days in the clinical fields are behind) of anonymous eyeglasses, neutral and natural colors, vast cardigans, and the clear attempt to not use too much make-up or look too business-like or posh.

Personally, I never went after for a profession-adequate look, and I don`t think it has ever worked against me. Just like the clients and patients would more easily relate to and trust a psychologist who looks and acts like a real human being (as opposed to a real human being who desperately tries to look and act like a psychologist), also conference audiences see through any attempt to fit into the crowd or make yourself into a discipline-relevant hip and cool character.

Yes, whether it is what you wear or how you act, be yourself first. Whether you are downplaying your personality to look like a true old-fashioned dry academic should, or dressing up to a hip version of your discipline`s hottest rockstars of the moment, chances are it is not working for your favor. Nothing is as fantastic in a conference as listening to a person who is comfortable in their own skin and genuinely likes themselves, not trying to embody or enact anyone else. A genuine, interesting personality giving a talk can get me interested about something I never found fascinating before. Previously, I have written about how to be a kick-ass unique female professional here (go and scroll down to the videos if you want to see some uniquely charismatic female professionals show their captivating speaker-presence). Also thi s post by Professor Francesco Lelli, summarizing the key points of a video by Patrick Winston, can inspire you to make a nice presentation that lets your personality shine through.

How to Give a Good Conference Presentation – By Remembering It`s Just a Conference Presentation

Sooner or later, everyone giving conference presentations will hit the low point in their congress career. It doesn`t need to be a complete flop of a presentation where your power points vanish into thin air mid-talk, then your computer explodes, and while putting out the fire, you realize you gave the talk you managed to give while having a huge food stain in the middle of your shirt. Perhaps it`s just that you get stuck with your hairdo in the microphone headset and lose half of your hair while ripping the headset off to hand it to the next speaker (this happened to me). Perhaps you have a Besserwisser in the audience making sure that you will doubt the validity of your research for five years after getting your degree. Whatever the case may be, having some healthy perspective will not do any harm. In the end, you learn how to give a good conference presentation by having some less successful experiences.

Many people listening to your presentation will not remember anything about it tomorrow. Many people listening to your presentation are not, frankly speaking, not even that interested in it -they just pretend to be, because they are polite. Largely, the audience is either anxiously preparing for their own presentation or recovering from it in a complete lowering-my-adrenaline-levels mental smog. Usually, your audience members don’t care about anyone else’s presentations than that of their own.

A conference is not a place where your validity and importance as a researcher is somehow collectively decided. You will enjoy and benefit more if you take it as a chance to get to learn about the state of the art in a particular discipline and make new connections with people as well as get some experience in talking to academic audiences. Giving a presentation is a chance to learn: It will help you formulate the key ideas of your research in a clear and concise manner as well as give the chance to get some useful feedback. Try and not to judge your presentation in terms of how it went (the possible answers usually representing a dichotomy of okay vs. terrible) but in terms of what you learnt. Even the sharpest criticism can -sometimes with a lot of mental effort- be turned into something useful, a learning experience. And if not, follow the advice of the team leader in one of my previous research projects: Ignore mode on!

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Putting my poster up on LinkedIn?

I am an undergraduate researcher and I have conducted some pretty neat research that has led to me presenting a poster and talk at 3 international conferences this year (all online due to covid). Would it be appropriate to put my poster and the video of me presenting it on LinkedIn to generate attraction to my research?

Also is it appropriate to put conference abstracts in the publications section on LinkedIn?

I like using LinkedIn because its a good way to keep my contacts that I've met at other conferences and elsewhere up to date on my research and is also cool to see their new research too.

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Table of Contents

Understand your target audience on linkedin, create engaging, shareable content, build a linkedin event page , expand your reach through linkedin groups , leverage linkedin ads to extend your reach, promote through your linkedin network, use linkedin live and video, measure success and iterate, 10 linkedin events best practices for event professionals, get started: take your event marketing strategy to the next level, conference marketing: how to build and promote an event on linkedin.

Are you using LinkedIn as part of your event marketing strategy? Are you wondering how to promote an event on LinkedIn? For event professionals, LinkedIn’s 900 million global members and 63 million company profiles make the site stand out as a premier networking and promotional platform, offering unparalleled conference and event marketing opportunities.

This article delves into the intricacies of leveraging this platform to its fullest potential, ensuring that your event reaches and resonates with your target audience. Whether you’re a seasoned event planner or just getting started, get ready to tap into a vast and engaged audience and elevate your conference marketing strategy on LinkedIn.

One of the first steps to enhancing your event marketing on LinkedIn is deciding who your ideal audience is and finding their professional profiles on the platform. LinkedIn offers a Sales Navigator feature, which will aid you in defining your target audience even further and more efficiently. To build your ideal audience, it will be beneficial to research LinkedIn groups and communities that you think would be most relevant to your event.

Pro tip: Roll back a little and take some time to get to know your audience by reading “ 6 Steps for Mapping a Meaningful Event Attendee Journey .” 

Creating authentic and meaningful content on LinkedIn will connect your target audience to your event and keep viewers wanting more. By sharing valuable industry insights and leadership information, you can encourage user engagement that will increase awareness about your future conferences. 

Striking visuals will attract attention while using LinkedIn articles and Pulse to your advantage will make the audience aware of conference-related content.

If you arrived at this blog article looking for how to build a LinkedIn event page, hello! We’re not replicating all of the instructions here because the networking platform has already done it for you in their detailed step-by-step guide to building a LinkedIn event page . 

Need to promote your LinkedIn page event ? They offer detailed instructions there too. To capture the most engagement, your event description should be compelling and clearly emphasize key details and benefits that a potential attendee wants. Your event page can be personalized; eye-catching visuals and videos will attract even more people to your profile.

LinkedIn groups are vital to your event marketing strategy, as they help you reach new people while strengthening your connection with existing followers of your company and event profile. . It is essential to join LinkedIn groups that are relevant to your event, and then become an active member by engaging with users in the group. But, be careful not to spam group members with event promotions; instead, focus on providing valuable insights that an attendee would want to hear. 

LinkedIn features alternative advertising options to promote your next event. You can buy ads or sponsored content that will appear on a targeted user’s feed. 

To increase your reach, creating targeted ad campaigns or boosting your organic posts will also allow you to target your ideal audience outside your existing network. Measuring ad performance and return on investment (ROI) are critical strategies for improving your event marketing influence on LinkedIn .

An important part of promoting your event on LinkedIn is being proactive, and you could do this by reaching out to your connections and influencers you know. Personalized messages and invitations will excite attendees and make them want to learn more. You can also encourage employees and speakers to promote your event on their own profiles, which will increase your reach to people outside of your network. 

Ensure the C-suite and key stakeholders have pre-written post options ready to go because it will make it even easier to share an event on more profiles. 

Another useful tool on the networking platform is LinkedIn Live and Video, which can be used for live event broadcasts. For the most successful live session, you can use video for pre-event Q&A sessions with guest speakers, create appealing pre- and post-event videos for added publicity, and post video highlights to showcase the conference experience. 

These tips will engage users in the live broadcast while grabbing the attention of those who want to watch it later.

When developing event marketing strategies, knowing the impact of using LinkedIn for event promotions is essential. Engagement, conversions, ticket sales, and other key performance indicators on LinkedIn will help you prove your event ROI . 

Feedback and insight from attendees are also valuable resources since they will make your future event promotions even better. Get started with our article, “ 51 Event Survey Questions You Need To Ask For the Best Insights .” 

Wondering how to make the most of LinkedIn events? Here are 10 best practices for event professionals. 

• Define clear objectives: Before creating your event, outline what you hope to achieve. Whether lead generation, brand awareness, or networking, a clear goal will guide your promotional efforts and content strategy.
• Optimize your event page: Ensure your event title, description, and banner image are compelling and relevant. Use keywords related to your industry to make it easier for potential attendees to find your event.
• Leverage video content: Use LinkedIn’s native video feature to post teaser videos, speaker interviews, or behind-the-scenes sneak peeks. Video content tends to have higher engagement rates and can pique interest in your event.
• Engage with attendees before the event: Use the event page to post updates, share content, and answer questions. Engaging with attendees beforehand can build excitement and ensure they’re well-informed.
• Promote through sponsored content: Consider using LinkedIn’s advertising tools to promote your event to a wider, yet targeted, audience. Sponsored content can help you reach professionals outside of your immediate network.
• Encourage speakers and partners to share: Your event’s reach can significantly expand if speakers, sponsors, and partners share the event with their networks. Provide them with promotional materials and suggested posts to make sharing easier.
• Use LinkedIn polls: Engage your audience by creating polls related to your event’s theme. This boosts interaction and delivers valuable insights into your attendees’ preferences and expectations.
• Monitor analytics: LinkedIn provides detailed analytics for your event page. Regularly check these metrics to understand what’s working and where you might need to adjust your strategy.
• Follow up post-event: After the event, use the platform to thank attendees, share highlights, and gather feedback. This helps in building long-term relationships and improving future events.
• Stay updated on LinkedIn features: LinkedIn frequently updates its features and tools. Stay informed about the latest additions to maximize the platform’s potential for your events.

LinkedIn has a lot of influence on companies and individuals alike, and it is a vital promotional platform that you can take advantage of. The trend of event marketing on LinkedIn is here to stay, so you should be aware of the best practices for event promotions. The more efficient your event marketing strategy is on LinkedIn, the more successful your event, and future conferences, will be!

Learn more about building a high-impact event marketing plan in  “ The Complete Guide to Event Marketing for 2024 .”

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How to write a perfect post on LinkedIn from an event?

Are you planning to attend an event and create a LinkedIn post about it? If yes, crafting a compelling LinkedIn post after attending an event can help establish you as a thought leader in your industry and provide value to your network.

To do so, it’s important to prepare before the event and take note of interesting insights or information learned during panel discussions. Adding visuals and unique value to your post, such as your personal take on the event or recommendations based on what you learned, can help you stand out and increase engagement.

Table of Contents

Doing homework before an event always pays off

To create a great post on LinkedIn, it’s worth preparing before attending the event. You can start drafting the post in advance, and then enrich it with photos, videos, or interesting quotes on the spot before publishing it.

Preparing before an event can make a big difference in the quality of your post. Here are the tips on how to prepare before the event:

• Research the event : Before attending the event, it’s important to do your research. Look up the agenda and the list of events and speakers to get a sense of what topics will be covered. This will help you identify the key takeaways that you can share in your post.
• Check social media and hashtags : Do your homework, and check all social media profiles the organiser of the event manages. In most cases, it will be LinkedIn, Twitter, Instagram, additionally Youtube, Facebook and more often TikTok. Take a look at shared content and what hashtags are used.
• Set your goals : Think about what you want to achieve from attending the event. Do you want to network with other professionals? Do you want to learn about the latest trends in your industry? What kind of content will you create – texts, photos or videos? Setting clear goals will help you focus on what’s important during the event.
• Plan your schedule : Look at the event calendar and create a schedule for the event, including the sessions you want to attend, the people you want to meet, and the activities you want to participate in. Having a plan in place will help you make the most of your time and ensure that you don’t miss out on anything important.
• Prepare your equipment: Make sure that you have all the necessary equipment for the event, such as a smartphone (usually, I take two – the iPhone and Android smartphone), iPad or laptop, headphones, charger and even traditional notebooks and pens can help. You may also want to bring a portable charger in case your smartphone battery runs low.

By preparing before the event, you can ensure that you make the most of your time and have valuable insights and experiences to share in your post.

Share interesting insights or information you learned during panel discussions

Attending an event can provide a wealth of valuable insights and information, and as a LinkedIn user, it’s essential to share those insights with your network. One way to do this is by sharing interesting tidbits or quotes from panel discussions, keynote speeches, or other presentations.

When attending an event, take notes or record audio of the sessions you attend. This will help you remember key points and quotes that you can include in your post. Make sure to give credit to the speaker or source of the information you are sharing, and be sure to add your own commentary or thoughts to the post. Quote experts and panellists, this always look great and give value to your community.

Sharing data or case studies from the event is also a great way to add value to your post. If the event includes presentations or discussions on specific topics, make sure to take note of any relevant data or statistics. You can then incorporate this data into your post, along with your thoughts on what it means or why it’s significant.

Overall, the key is to share insights or information that you found valuable or interesting. This will help you establish yourself as a thought leader in your industry and provide value to your network.

Remember to add one or more images to your post

Visuals can help make your post more engaging and eye-catching. Adding one or more images to your post can help it stand out in the LinkedIn feed and attract more views and engagement. When selecting images, try to choose ones that are relevant to your post and will capture the attention of your audience.

If you’re attending an event, take advantage of the opportunity to capture some great and unique photos. Consider taking selfies or group photos with other attendees or presenters, or snap pictures of interesting visuals, such as stands or displays. If you’re attending a presentation or panel discussion, take photos of the speakers or the stage setup.

In addition to photos, you can also include other types of visual content, such as video. For example, you could create a short video highlighting key takeaways from the event or create an infographic summarizing important data or insights shared during a presentation.

Incorporating visuals into your post can help it stand out and make it more memorable for your audience. Just make sure that the visuals you choose are high-quality and relevant to your post.

Add unique value to your post

When sharing your experience from the event, it’s important to add your unique perspective to the post. Don’t just regurgitate the information you learned, but share your own opinions and emotions about it.

• Did something, in particular, resonate with you?
• Did you have a strong reaction to something someone said?
• Did you gain new insights that you want to share with others?

Including your own perspective will make your post more engaging and authentic.

For example, if you attended a panel discussion at IMEX in Frankfurt 2023 on the future of the meetings industry, don’t just summarize what the panellists said. Share your own thoughts on the topic, and perhaps even pose a question to your network to spark a conversation.

You can also offer your own recommendations based on what you learned at the event. If you discovered a new tool or strategy that you think others could benefit from, share it in your post.

Adding unique value to your post will help you stand out from other attendees who may be sharing similar information. Your network will appreciate your personal take on the event and may be more likely to engage with your post as a result.

Mention people you met and share the story

When you attend an event, you have the opportunity to network with other professionals in your industry. Sharing your experience of meeting new people and the insights you gained from those interactions can add a personal touch to your post. For example, you could mention the name of the person you met, their role or company, and what you discussed with them. Sharing a story about how you connected with someone can also be a great way to build your personal brand on LinkedIn.

Additionally, if you met someone at the event who you plan to work with in the future, mentioning your shared plans or goals can be a great way to connect with your audience and showcase your expertise in the industry. For instance, if you are both working on a similar project or interested in collaborating in the future, sharing that information can help build relationships and foster new connections.

By including these personal anecdotes, you are making your post more relatable to your audience, and showcasing yourself as a proactive, engaged and collaborative professional in your industry.

Only relevant hashtags and people tagged

If you did your homework, add 3-5 relevant hashtags to the post:

• event hashtag, for example #IMEX23, #IBTM
• industry hashtag, for example #eventprofs, #meetingplanner, #associations
• your own hashtag
• and/or other hashtags related to the post content

Hashtags are essential for increasing the visibility of your post on LinkedIn. By using relevant hashtags, you can ensure that your post reaches people who are interested in the topic. However, it’s important not to overdo it with hashtags, as too many hashtags can make your post look spammy.

The use of hashtags and tagging relevant people or brands also play a role in the LinkedIn algorithm. When you use hashtags in your post, LinkedIn can categorize your post under those hashtags and show it to people who follow those hashtags. Similarly, when you tag relevant people or brands, LinkedIn can show your post to their followers as well.

It’s also important to tag only relevant people or brands mentioned in the post, as tagging irrelevant people or brands can be seen as spam and may result in negative consequences for your post.

However, it’s worth noting that the LinkedIn algorithm is complex and takes many factors into consideration when determining which posts to show to which users. The algorithm looks at engagement metrics such as likes, comments, and shares, as well as the relevance of the post to the user, the user’s past behaviour on the platform, and more.

Therefore, while using hashtags and tagging relevant people or brands can certainly help increase the visibility of your post, it’s not a guarantee that your post will perform well. Other factors such as the quality of your content, the timing of your post, and your engagement with your audience also play important roles in the success of your post on LinkedIn.

Call to Action

Adding a call to action (CTA) at the end of your post is an effective way to engage your audience and encourage them to take action. A CTA could be as simple as asking a question to start a discussion in the comments, or it could be a more direct request for readers to take a specific action, such as sharing the post with their network or following your company page.

The key to a successful CTA is to make it clear and relevant to the content of your post. It should also be actionable and provide value to the reader. For example, if your post is about a new industry trend, you could ask readers for their thoughts and experiences with the trend, and encourage them to share their insights in the comments.

It’s also important to consider how algorithms on social media platforms like LinkedIn work. LinkedIn’s algorithm uses engagement metrics like likes, comments, and shares to determine the relevance and visibility of a post in a user’s feed. By including a CTA that encourages engagement, you can increase the likelihood of your post being seen by more people.

Overall, a well-crafted post with nice visuals, a clear CTA and relevant hashtags can help increase engagement and visibility on LinkedIn, leading to more opportunities for networking, building your personal brand, and promoting your business or organization.

In addition to these tips, it’s important to keep the post concise, engaging, and professional. Use a catchy headline to grab the reader’s attention, and make sure the post is well-structured, easy to read, and error-free.

Remember, LinkedIn is a professional networking site, so avoid controversial or inappropriate topics, and keep the tone of the post professional and respectful. If you follow these tips, you’ll be well on your way to creating a perfect post on LinkedIn after attending an event!

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Conference Blog Posts: 20+ Ideas To Steal That Will Make You Shine

For the astute blogger, the key to conference blog post content success is planning your articles in advance to maximize the focused interest in your topic .

Decide which conference blog post options will resonate best with not only your existing readers, but also the broader audience interested in the conference. By piggybacking on conference content in this way, you can build your blog’s visibility and traffic.

At a minimum, schedule at least 4 blog posts for every conference or industry event you or a member of your organization attends. Focused on key topics and trends, your audience needs this information.

If your management considers the event worth investing in sending an employee to attend, chances are your audience is interested in the conference content as well.

Even if your boss doesn’t ask you to blog about the conference, just do it!

Conference blog post content underscores the value of your attendance, allows you to share the information with other employees, and grows your personal brand.

To help maximize your blogging and content creation opportunity here are 20 types of conference blog post content from which to choose.

Conference Blog Posts: 20 Ideas To Steal

Conference blog post content provides a variety of options to fill your blog’s editorial calendar. (Here’s in-depth approach to conference content .)

1.  Put your favorite conferences in the limelight

By offering your curated list of conferences and events, you can let people know which ones you’re attending. While this works well for high profile speakers and influences, it also allows bloggers to generate affiliate income.

Actionable Conference Blog Post  Tips:

• Use these posts to promote select conferences . It shows that you support the organizers and thank them for selecting you as a speaker.

Marketing Insider Group’s Michael Brenner give readers a list of conferences to attend. Brenner spotlights where he’s presenting.

Example of List of Conferences Blog Post – Michael Brenner notes his presentation

2. Spotlight conference speakers

Help attendees determine which speakers they need to see.

Since conference time goes by quickly! So explain why you selected each person.  

Actionable Conference Blog Post Tips:

• Give the speakers the royal treatment. Make them look good.
• Let speakers know about your article . Get more traction for your post with influencer sharing.  

Take a page from my content marketing playbook: I reached out to all of the Content Marketing World Speakers I knew to ask them why attendees should see their presentation.

Even better, I asked for their bragging rights!

Result: Must-read crowd-pleaser content .

3. Provide a conference guide

Selectively choose the top conference sessions for your audience. This is useful if you’re speaking or leading a panel since you can slip your session into the list.

• Include an explanation . Let readers know why each session is the best of the options.
• Give speakers a shout-out . Get their social media love in return.

Joe Fields of Onalytica gave his list of top influencers to engage with for SMMW18 . Here’s his email promoting the post.

4. Pay attention to  keynotes

Conference organizers use their keynotes to announce trends based on their market research. These insights are often repeated through out the event.

Actionable Conference Blog Post Content Tips:

• Offer your interpretation of these research results . If possible capture charts from the presentation.

5. Live blog sessions

Live blogging has evolved from its early court stenographer approach.

Now, live blogging requires capturing the key session ideas and tips while adding your own commentary.

• Determine which sessions you’ll attend . This is key if you’re attending a conference with colleagues to avoid overlap.
• Introduce yourself to the presenter . Ask the speaker if you can  snap his/her photograph.

Conference Blog Post Example:

Long time blogger Top Rank’s Lee Odden is in a class by himself. He’s trained his team to master this approach.

6. Summarize the conference

This is the conference version of reporting the news. Since most conferences put speakers on the same theme in the same room, you save time getting from one room to another. (This can take a long time in major conference centers!)

Actionable Conference Blog Post Tip:

• Focus your blog post. Grab attention with a strong hook that appeals to your readers, not just attendees! When in doubt, tap into the conference theme.

This How To Get Conference Results Without Physically Being There post not only summarizes a conference but also underscores how you can tap into the power of paying attention to conferences even if you don’t attend them!

7. Take the less is more approach to highlight a few key points

Be editorial and select 3 to 5 core pieces of information that will interest your readers.  

• Review your event notes. Outline your post points at the end of each day or while the even is still fresh in your mind.
• Spotlight themes . Based on my conference attending experience, speakers tap into the same environment yielding themes.

BuzzSumo’s Steve Rayson adapted this approach to publish: What I Learned Drinking Beer At Content Marketing World: Real Insider Tips and Insights .

8. Focus conference news tailored to your audience’s needs

Put yourself in your readers’ shoes to figure out the information they need. At a conference like Social Media Marketing World, choose to a specific topic, platform or content type.

• Know your audience. Understand your blog’s marketing persona .
• Align your conference content with your major blog categories. Where appropriate link to existing content to support your search strategies.  

9. Spotlight conference social media content

Most conferences generate lots of social media content and sharing that’s easy to spot based on the conference hashtag. Additionally social media savvy presenters include sharable content in their presentations to broaden their reach.

• Curate best information vetted on social media . Add editorial commentary.

Christopher S. Penn does a great job of aggregating this content for the conferences he attends. He puts the information into his weekly newsletter, Almost Timely News.

10. Ground conference blog post content in data

Tap into the power of data especially unique information your firm has.  

Actionable Conference Blog Post Tips

• Tap into existing data. Transform it into useful information.
• Include Twitter handles and photos. Be a name-dropper.
• Email the people you mention. Let them know about your post but don’t beg for their shares.

11. Spotlight Attendees

Provide a guide of the conference’s who’s who. Let attendees and others know whose important to follow.  

• Let people know you mentioned them. Always send an email. Don’t rely on social media—they may not see it.
• Add bling to your post. Create a chart or other graphic to make the information standout and become sharable in its own right.

Lee Odden work with Traackr to determine the top influencers to follow at a conference . Key point: He explains the data methodology. Personally, I love that he includes a tile photo image.

12. Interview everyone including presenters, sponsors and attendees

Act like a reporter. Ask one person an in-depth set of questions or ask everyone the same question.

Alternatively, create a panel interview. Ask a few people a set of the same questions.

Don’t just focus on influencers! Attendees may be high profile individuals. For example, world-class blogger and social media expert Jeff Bullas attended SMMW17 as an attendee.  

• Reach out to speakers and influencers in advance to schedule time. Understand they get lot of requests.
• Prepare your questions. Do your homework to get the best information.  

To spotlight the people speaking in a track that I was moderating at Content Marketing World 2015, I did a set of panel interviews .

13. Include non-text content formats

Take advantage of thought leaders attending the conference to create live audio and video content.

• Be prepared. Script your content and decide where you’re going to record your content. Also be flexible and ready to adapt to circumstances.
• Use the conference groups to get people involved pre-conference.

  Example:

LinkedIn’s Sean Callahan collected input from a variety of B2B influencers at several conferences to create a set of short videos.

14. Get others to contribute to a roundup post

Conference-related roundup posts are a great way to connect with influences since they’re highly shareable.  

Actionable Conference Blog Post Content Tips;

• Sex up roundup content with contributors’ photographs and/or videos. Get permission to publish their image.
• Keep your request short and simple. Ask for too much information and people won’t respond.
• Let contributors know when the post is published . When other influential people are involved, participants are more likely to engage on social media.  

15. Extend your presentation content

If you’re a speaker, re-imagine your presentation content to reach a larger audience.  

• Create more than one blog post based on your presentation. Lee Odden whetting his readers’ appetite for his conference presentations before and highlights the key points afterwards.
• Leverage other content platforms to extend reach. Write related posts for platforms like LinkedIn Publishing and Medium where your speaking agreement allows.

Take a page from Socially Sorted’s Donna Moritz’s blogging playbook. She summarized the tools she presented in her SMMW17 session .

16. Post Your Presentation On Your Blog

While this is a low effort way to extend the audience for your presentation, make sure that it doesn’t violate your agreement with the conference. Bear in mind that many conference producers retain rights to conference content so they can sell access to live streaming and recorded sessions.  

Actionable Conference Blog Content Tips:

• Enhance your presentation for an audience that doesn’t have the benefit of your talk. The easiest way to accomplish this is to add notes.

Content creator par excellence Ann Handley used this approach on Slideshare after a keynote at Inbound. She waited almost a year to release her annotated presentation.

17. Add Your Voice To The Mix

Panel sessions offer different perspectives on a specific topic. Use your blog to voice your thoughts.

Actionable Conference Blog Tips:

• Keep track of the questions asked during panels . The best leaders work with panelists in advance and ask them to craft responses.

18. Educate Readers (aka: Teach Me How)

Collect tips from a single session or various presentations within a track or theme or a specific   Transform session notes into an organized, actionable post. This conference blog post content differs from live blogging since you select your answer to the question: “What can my readers learn about this topic from this session?”  

• Consolidate tip-related information on a specific topic.
• Get a speaker to explain the answer to a key question . It’s pure Marcus Sheridan. They ask, you answer.
• Take good notes. Add value when you repackage the information.
• Include screenshots with attribution (where appropriate). Plan for blog post visuals.

Dan Gingiss author of  Winning at Social Customer Care   wrote an article spotlighting the customer service theme on Social Media Today where he’s a contributor. Note that he didn’t mention his own session or his related book!

19. Collect Case Studies

Buyers, especially B2B customers, want to see what worked for others as proven by LinkedIn’s B2B research . Give your prospects the information that they need to buy from you. Where possible avoid the case studies and examples that everyone knows.

Where Customers, Sales & Marketers Differ on Content Marketing

Take a page from Content Marketing Institute’s Jodi Harris ’s playbook, she keeps a spreadsheet of every example and case study that appears on their site.

Actionable Conference Blog  Tips:

• Drop names where appropriate . This extends your social media reach.
• Link to companies and examples . Help readers find this content when they want it. In turn, it supports your search efforts.  

20. Give your readers the tools they need

Since presenters like RazorSocial’s Ian Cleary and Socially Sorted’s Donna Moritz discuss their favorite tools, you can either list all of the tools or highlight the best ones. (BTW—As a presenter, I always include the tools I use in every presentation.)

• Test the tools yourself to add your input. Include your perspective to make the post more targeted for your audience.
• Include affiliate links to drive passive income. Clearly mark any affiliate content.

While RazorSocial’s Ian Cleary is the tools expert, check out Donna Moritz’s post listed above.

B onus: Take attendees behind-the-scenes

Pull the curtain back to give your audience a peak. Just as this works for Customer FAQ content, it works for conferences.  

Show another point of view of the conference. Most attendees have no idea what it takes to put on an amazing conference. Think of it as your out takes roll.   

Christina Kellerman worked for SMMW17 (BTW—She was amazingly helpful!). That didn’t stop her from creating a behind-the-scenes post.

C onference Blog Posts Conclusion

Check your industry’s conference calendar to determine which ones are relevant to your business and blog.

As live content events, conferences are an idea bonanza for bloggers and content creators using a variety of content formats including text, visuals, video, audio and webinars.

Since conferences tend to be annual events, plan them in advance and incorporate them into your blog’s editorial calendar. This ensures that you attend the sessions that are important for your audience.

Make appointments with people you want to interview in advance. Bear in mind that speakers may only attend the day that they present so your window of opportunity is limited. (And don’t be disappointed if they turn you down, they’re busy folks.)

Also take advantage of chance meetings. Be ready to snap a photo or shoot a video. Have a set of questions ready to ask.

Even if without attend the conference live, you can still create conference blog posts. Use the agenda, follow the live-stream and social media, and/or purchase the recorded or virtual version.

Fill your blog’s editorial calendar with one or more of these 20 conference blog posts.

Happy Marketing, Heidi Cohen

This post has been significantly updated and improved. The original was published on Apr 21, 2017. Hat tip to my SMMW17 Workshop students for their help:

7 Responses to Conference Blog Posts: 20+ Ideas To Steal That Will Make You Shine

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Submit Abstracts for 2025 ACS Cancer Conference by September 17

August 20, 2024

The ACS Cancer Programs is now seeking abstracts for the 2025 ACS Cancer Conference . All submissions will be reviewed; selected abstracts will be accepted for either a podium presentation or poster display during the ACS Cancer Conference, which will be held in March 12–14 in Phoenix, Arizona. All podium presenters and authors of displayed posters must be present in person.

The conference is focused on collaboration and the content will address improving cancer care, quality, and outcomes for patients with cancer as well as supporting the physicians and allied health professionals who provide this care.

Authors are encouraged to submit a 200-word abstract on topics including, among others:

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In This Issue

Learn the How and Why of Finding a Mentor to Support Your Career

Authors of this study queried a national rectal cancer database to determine long-term disease-free survival in patients with low rectal cancers.

Take Advantage of Early Bird Savings on Clinical Congress Registration by August 26

Some early registrants can save more than $150 by registering early for Clinical Congress.

Quality and Safety Conference Focuses on Visions of Value in Surgery

Eight Research Teams Receive $150 Million to Advance Cancer Surgery

The award will help fund technologies to improve tumor removal surgeries as part of the Precision Surgical Interventions Program

Baseball and Robotics for the General Surgeon Are Highlights of Tennessee Chapter Meeting

Read Dr. Nancy Gantt's highlights from the August meeting in Tennessee.

Percutaneous Cryoneurolysis of Intercostal Nerves Is Effective Pain Control for Rib Fracture in Older Adults

This article reported the results of adding percutaneous cryoneurolysis of intercostal nerves to a conventional analgesic protocol.

Drug Use, Preoperative Anemia May Increase Risk of Anastomotic Leak after Minimally Invasive Esophagectomy

Minimally invasive esophagectomy is complex with a very steep learning curve. This study to examines data on risk factors for anastomotic leak.

Surgeons Discuss Patient Outcome Value of NAPRC Accreditation

Listen to Drs. Thomas Varghese and Calista Harbaugh discuss Dr. Harbaugh's study of the effectiveness on the NAPRC on patient outcomes.

Apply for Limited-Enrollment Spot in 2025 ACS Surgeons as Leaders Course

The next ACS Surgeons as Leaders course will take place March 23–26, 2025, in Durham, North Carolina.

Take Advantage of International Guest Scholarships by September 13

The scholarships are offered to young surgeons from countries outside of the US or Canada who have demonstrated strong interests in teaching and research.

Main Street Enterprise wins big at state conference

ENTERPRISE, Ala. (WTVY) - The Main Street Enterprise program took home six awards and a $5 million dollar reinvestment award at the annual Main Street Alabama Conference.

The categories the group was honored in include excellence in:

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Main Street Enterprise Executive Director Mariah Montgomery says this is the most awards the city has received since she started back in 2022.

“The biggest benefit of bringing home awards like this is just re-powering our volunteers and reassuring them that the work that they’re doing is worth it and that it’s being recognized,” said Montgomery.

The program also presented Jane Wardobe with the Main Street Hero Award for her dedication to the progression of the city.

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Fire erupts after dump truck overturns at Dothan gas station

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Pet of the Week: Curious Cooper

Dothan schools joined by new officers in 2024

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Sysco to Webcast Presentation at: Barclays 17th Annual Global Consumer Staples Conference and Wells Fargo 7th Annual Consumer Conference

Aug 19, 2024

HOUSTON , Aug. 19, 2024 (GLOBE NEWSWIRE) -- Sysco Corporation (NYSE:SYY) today announced that the Company will webcast its presentation from the Barclays 17th Annual Global Consumer Staples Conference on Wednesday, Sept. 4 , at 1:30 p.m. ET . Additionally, the Company will also webcast its presentation at the Wells Fargo 7th Annual Consumer Conference on Wednesday, Sept. 18 , at 8:00 a.m. PST .

The live webcast for each of these events can be accessed at investors.sysco.com . An archived replay of the webcasts will be available shortly after the live events are completed.

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Sysco is the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Its family of products also includes equipment and supplies for the foodservice and hospitality industries. With more than 76,000 colleagues, the company operates 340 distribution facilities worldwide and serves approximately 730,000 customer locations. For fiscal year 2024 that ended June 29, 2024 , the company generated sales of more than $78 billion . Information about our Sustainability program, including Sysco’s 2023 Sustainability Report and 2023 Diversity, Equity & Inclusion Report, can be found at www.sysco.com .

For more information, visit www.sysco.com or connect with Sysco on Facebook at www.facebook.com/SyscoFoods . For important news and information regarding Sysco, visit the Investor Relations section of the company’s Internet home page at investors.sysco.com , which Sysco plans to use as a primary channel for publishing key information to its investors, some of which may contain material and previously non-public information. In addition, investors should continue to review our news releases and filings with the SEC . It is possible that the information we disclose through any of these channels of distribution could be deemed to be material information.

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Highlights: Harris to hold rally in North Carolina, highlights from Trump’s NJ news conference

With consumer goods placed on tables near him, Republican presidential nominee former President Donald Trump speaks at a news conference at Trump National Golf Club, Thursday, Aug. 15, 2024, in Bedminster, N.J. (AP Photo/Julia Nikhinson)

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Today’s live coverage has ended. See what you missed below and find the latest on the 2024 presidential election at apnews.com.

Donald Trump held a press conference Thursday in Bedminster , New Jersey in which he said he thinks he’s “ entitled to personal attacks ” on his Democratic rival Vice President Kamala Harris, saying he’s “very angry” at her because of the criminal charges he faces.

Earlier, Harris joined President Joe Biden to announce a deal to lower drug prices , their first joint speaking appearance since she replaced him at the top of the Democratic ticket, as they both struggle to convince voters that costs will trend down after years of above-normal inflation.

What to know:

• Harris is set to unveil her economic agenda. Her upcoming speech in North Carolina will preview policies around price gouging on groceries and cutting other costs, as her campaign zeroes in on food and housing prices.
• Trump addressed inflation and the economy Thursday. The Republican presidential nominee blamed inflation directly on government spending, sidestepping some of the more complex realities of global supply chain interruptions during the pandemic and global oil price spikes after Russia invaded Ukraine.
• Vance and Walz plan to debate later this year. Minnesota Gov. Tim Walz and Ohio Sen. JD Vance have agreed to debate each other on Oct. 1, setting up a matchup of potential vice presidents as early voting in some states gets underway for the general election .

Trump warns that anti-Israel protestors will descend on next week’s Democratic National Convention in Chicago.

Trump said that “hundreds of thousands of people that are opposed to Israel” are planning to protest around the events. “There will be no jihad coming to America under Trump,” he said, to applause from the crowd.

Trump called Democrats “a radical group of people,” again criticizing Harris for not attending Netanyahu’s recent speech before a joint session of Congress, traveling to Indiana instead .

Ohio Sen. JD Vance, Trump’s running mate, also did not attend the speech, stumping in Ohio and Virginia.

Harris, however, met with the prime minister privately.

Of Trump, Adelson said there’s just one president in her lifetime that fully shares the values she’s been talking about. “That president is Donald Trump,” she said, to cheers from the gathered crowd, adding that it was a “promised kept” when Trump moved the U.S. embassy in Israel to Jerusalem, as well as recognizing the Golan Heights and withdrawing from the Iran nuclear deal.

Trump is being introduced by GOP mega-donor Miriam Adelson, an Israeli-born, naturalized U.S. citizen who earned a medical degree from Tel Aviv University and founded drug abuse treatment and research centers in Las Vegas and Tel Aviv.

In her remarks, Adelson talked about the impact of the Israel-Hamas war, saying that “Israel is being demonized,” adding that, “in too many parts of the world, it is open season against the Jews, and antisemitism becomes acceptable.” Miriam is the wife of the late Sheldon Adelson, a Las Vegas casino magnate considered one of the nation’s most powerful Republican donors, who died in 2021 .

The Adelsons donated $30 million to Trump’s campaign in the final months of the 2016 race, and Miriam Adelson is behind some major spending aimed at boosting Trump’s current campaign. Preserve America super PAC, a pro-Trump group backed by her, has reserved $45 million worth of advertising through the end of August.

As president, Trump awarded Miriam Adelson with the Presidential Medal of Freedom - the highest honor the nation reserves for a civilian — in 2018.

Trump repeats false claims that Minnesota law requires tampons in boys’ bathrooms

CLAIM: Democratic vice presidential nominee and Minnesota Gov. Tim Walz “signed a bill that all boys bathrooms in Minnesota will have tampons.”

FACTS: Walz signed a bill in 2023 that requires Minnesota public schools to make tampons available to “all menstruating students.” The law does not mention gender. The relevant section of the law reads: “A school district or charter school must provide students with access to menstrual products at no charge.

The products must be available to all menstruating students in restrooms regularly used by students in grades 4 to 12 according to a plan developed by the school district. For purposes of this section, ‘menstrual products’ means pads, tampons, or other similar products used in connection with the menstrual cycle.”

That means a school system could theoretically opt to place dispensers in all bathrooms. But there is no legal requirement that tampons be distributed in boys’ bathrooms — because a system could satisfy the law with dispensers in girls’ restrooms.

Former President Donald Trump falsely claimed he won Pennsylvania in the 2020 election. He did not.

CLAIM: “I won Pennsylvania and I did much better the second time. I won it in 2016, did much better the second time. I know Pennsylvania very well.”

THE FACTS: Trump did win the state in 2016, when he beat Democrat Hillary Clinton to win the presidency. But he lost the state in 2020 to President Joe Biden, a Pennsylvania native. According to the official certified results Biden and Vice President Kamala Harris received 3.46 million votes, compared to Trump and Vice President Mike Pence with 3.38 million votes.

Trump is arguing that his presidency brought more national unity than he gets credit for and that he is not actually as brash or bombastic as he often seems on the campaign trail.

“I think I’m doing a very calm campaign,” he said after being asked about some criticism from Republicans who want him to focus less on personal attacks. “Some of you will say, ‘he ranted and raved,’” Trump said, referring to journalists.

“I’m a very calm person, believe it or not,” he said.

He pointed to a criminal justice overhaul enacted when he was president. He did it with Democratic support."When you do that, that’s a big step,” he said, describing a negotiation process involving unusual allies. “Our country was coming together. Success will bring our country together again.”

Trump says he’d welcome Nikki Haley on the campaign trail if she wanted to stump for him.

Asked if he would want Haley to rally support for him, Trump said, “I’d love to have her go around and campaign.”

“I fought Nikki very hard,” Trump said. “I beat her in her own state by legendary numbers. I get along with her fine.” The former South Carolina governor, who was the last remaining GOP opponent against Trump in the primary campaign and served two years as his administration’s ambassador to the United Nations, shuttered her campaign after Trump’s big wins on Super Tuesday.

She didn’t endorse Trump immediately but has since and spoke at last month’s RNC in Milwaukee in support of his candidacy. Otherwise, she has not campaigned for him.

Trump says he feels that he’s earned the right to take on his political opponents in a personal way, citing what he termed the way the justice system has been “weaponized” against him.

It’s a theme Trump often hits in his rally speeches, citing the legal cases against him and characterizing them as politically motivated attacks by Democratic prosecutors and the Biden Justice Department.

On Thursday, asked if he felt he needed to run a more disciplined campaign in the closing months ahead of Nov. 5 and pivot away from making personal attacks on Harris, Trump said, “I think I’m entitled to personal attacks, I don’t have a lot of respect for her, I don’t have a lot of respect for her intelligence, and I think she’ll be a terrible president.”

Trump went on to say of Harris that “people don’t know who she is,” explaining that he doesn’t typically use his opponent’s last name because, “You can ask the man on the street, what’s the last name of Kamala?’ Nobody knew.”

Trump’s been encouraging supporters to vote for him early, but he again called for “one-day voting” in elections.

“We should have one-day voting, paper ballots,” Trump said, in part of a response to a question about credit card debt.

Saying that large numbers of early voting is “ridiculous,” Trump also called for “voter ID, and we should have proof of citizenship” for voting in U.S. elections.

Trump claimed the U.S. could suffer an economic collapse akin to the 1929 crash that preceded the Great Depression if Harris wins the election.

CLAIM: “We’re going to have a crash like the 1929 crash if she gets in.”

THE FACTS: Countering Trump’s gloomy predictions, the economy has shown recent signs of strength and stability. On Thursday, the S&P 500 jumped 1.6%, its sixth gain in a row. The Dow Jones Industrial Average also increased, as did the Nasdaq composite.

Recent economic reports show that shoppers increased their retail spending last month and fewer workers sought unemployment benefits.

Fears that the economy was slowing emerged last month following a sharp drop in hiring and higher unemployment rates. But those worries were assuaged earlier this month when a better-than-expected jobless numbers led to Wall Street’s best rally since 2022.

Trump was asked if he had reflected on his assassination attempt and why he felt his life had been saved.

Calling it “a miracle” that he wasn’t more seriously harmed, Trump said that “God has something to do with it. ... And maybe it’s, we want to save the world.”

At the Republican National Convention, Trump spoke in depth about the shooting and said that he wouldn’t make a habit of talking about it, although he has done so frequently at campaign events since.

Trump made it more than 45 minutes into his remarks before bringing up his grievances over the 2020 election. He again implied — falsely — that the election was rigged as he bragged about getting “millions more votes” than he got in 2016 plus “other votes that we can talk about at a different day.”

Indeed, turnout in 2020 was considerably higher than in 2016. Trump’s national vote total jumped from just shy of 63 million to 74.2 million. But Joe Biden got almost 81.3 million votes, up from Hillary Clinton’s 65.9 million votes four years earlier.

Much of Trump’s remarks have been aimed to focus on the economy, and — more than 40 minutes into his event — he made reference to the food items and household goods set up in a display behind him.

“I haven’t seen Cheerios in a long time,” Trump said, noticing the cereal box. “I’m going to take them back to my cottage.”

At about 45 minutes in, Trump started taking questions.

But there have been some stem-winding moments, reminiscent of his rallies, where remarks can run an hour and a half.

Trump is promising to eliminate all incentives and mandates that push the U.S. auto market toward electric vehicles. But he’s insistent that he does not oppose EVs — just that he wants market forces and consumer choices to guide the economy.

Trump is going after remarks that Harris made in a Senate confirmation hearing in 2018. He said that Harris had compared U.S. Immigration and Customs Enforcement agents to the Ku Klux Klan.

In 2018, Harris, then a senator, aggressively questioned acting Director Ronald D. Vitiello of ICE about a comment he had made on social media that compared the Democratic Party to the KKK.

After a heated exchange during the hearing, Harris asked Vitiello, “Are you aware that there’s a perception that ICE is administering its power in a way that is causing fear and intimidation — particularly among immigrants and specifically among immigrants coming from Mexico and Central America?”

Donald Trump is 30 minutes into what his campaign billed as a news conference, but he has yet to take questions. He stuck largely to prepared remarks on inflation but has stretched his remarks with various broadsides and anecdotes.

Trump misstated Harris’ role in overseeing border security during his press conference Thursday in Bedminster, N.J.

CLAIM: “She was the border czar but she didn’t do anything. She’s the worst border czar in history ... She was the person responsible for the border and she never went there.”

THE FACTS: Biden tapped Harris in 2021 to work with Central American countries to address the root causes of migration and the challenges it creates. Illegal crossings are one aspect of those challenges, but Harris was never assigned to the border or put in charge of the Department of Homeland Security, which oversees law enforcement at the border .

Trump is hammering Harris as a politician who wants to “defund the police.” His characterization of her previous statements is not accurate.

After the murder of George Floyd in 2020, Harris expressed praise for the “defund the police” movement and questioned whether money was being effectively spent on public safety. But she has not advocated abolishing police forces, the insinuation behind Trump’s line of attack.

Harris did an interview in June 2020 with the “Ebro in the Morning” radio show in New York noting, “This whole movement is about rightly saying, we need to take a look at these budgets and figure out whether it reflects the right priorities.” Her comments were part of a wider critique that police departments have to confront more social problems because other public programs — education, social services, mental health care — are often not funded well enough.

The Biden administration tried to overhaul policing, but the legislation stalled on Capitol Hill, and Biden ultimately settled for issuing an executive order . The administration also pumped more money into local departments.

The pivot to criticizing the Biden-Harris administration on immigration has been a theme of many of Trump’s speeches and events during this campaign cycle, and it’s one the GOP nominee is again renewing during his Bedminster remarks.

After listing off programs he said Harris would threaten as president — saying “she will destroy Medicare, she will destroy Social Security” — Trump then turned back to immigration concerns, overstating the number of people who have come across the U.S.-Mexico border during Biden’s time in office.

It’s a regular feature of modern U.S. elections for Republican nominees to cast Democratic nominees for various offices as “too liberal” or even “socialist.”

Trump has elevated that line of attack on Harris. “She wants to change a free-enterprise-type country into a communist-type country,” he insisted.

Trump’s argument depends heavily on certain positions Harris took as a U.S. senator from California and candidate for the 2020 Democratic presidential nomination. Harris once co-sponsored Sen. Bernie Sanders’ “Medicare for All” Senate proposal, but she has backed away from that since the 2020 campaign.

The Biden-Harris campaign in 2020 advocated for a “public option” plan to be added to existing private health insurance exchanges set up under the 2010 Affordable Care Act. That policy would not, as Trump claims, end private health insurance or private health care.

Trump is warning that his Democratic opponent would upend not only the U.S. economy but also American relationships abroad.

“If Kamala wins the election, the worst is yet to come,” Trump said, claiming that Harris is “far more radical” than Vermont independent Sen. Bernie Sanders and “wants to change a free enterprise type country into a communist type country.”

On foreign relations, Trump warned that “you’ll have a real problem in the future because people don’t respect her in the world.”

Turning to the grocery items that are surrounding him, Trump quoted various inflation statistics for various staples of U.S. household diets.

But he blasted Harris’ talk of taking on price gouging, including on food, calling it “communist price controls” and “the Maduro plan,” a nod to the authoritarian socialist leader of Venezuela. “She wants price controls,” he said. “They don’t work. ... They lead to food shortages.” He’s adding references to higher car insurance premiums and fuel costs.

So far, Trump has not introduced any of his proposals to confront the situation. He’s opting instead for blaming Harris, because she is Biden’s top lieutenant, and recycling his sweeping predictions that a President Harris would tank the economy.

Trump is opening his latest news conference with renewed attacks that Harris “broke the border and broke the world.”

He is highlighting her role as vice president casting the tie-breaking Senate vote on major spending initiatives for the Biden administration.

As the economy takes center stage in the presidential contest, Trump is blaming inflation directly on government spending — sidestepping some of the more complex realities of global supply chain interruptions during the pandemic and global oil price spikes after Russia invaded Ukraine.

Harris, in turn, has focused the blame on corporate greed, glossing over the effects of considerable stimulus spending by the U.S. and other governments around the world.

Trump has started a news conference outside at his Bedminster resort in New Jersey, where he is speaking surrounded by groceries set on tables.

The former president and Republican nominee is trying to step up his attacks on Vice President Harris, shifting blame for rising prices from Biden to her as she becomes her party standard-bearer.

Trump delivered what was billed as a major address on the economy a day earlier in North Carolina but he spent most of the 75-minute speech on his usual grievances. The news conference marks another opportunity for him to focus his argument on what many political observers believe can be a weak spot for Harris.

For her part, Harris is planning an address on the economy Friday in North Carolina.

At a rally yesterday in North Carolina that his campaign billed as a big economic address, Trump made little effort to stay on message. He mixed pledges to slash energy prices and “unleash economic abundance” with familiar off-script tangents.

He aired his frustration over the Democrats swapping the vice president in place of Biden at the top of their presidential ticket. He repeatedly denigrated San Francisco, where Harris was once the district attorney, as “unlivable” and went after his rival in deeply personal terms, questioning her intelligence, saying she has “the laugh of a crazy person” and musing that Democrats were being “politically correct” in trying to elevate the first Black woman and person of South Asian descent to serve as vice president.

The former president will meet members of the press at his New Jersey golf club at 4:30 p.m. ET for his second news conference in as many weeks as he adjusts to a newly energized Democratic ticket.

He’ll be flanked by popular grocery store items as he seeks to highlight the rising cost of food.

The event comes one day after the Labor Department announced year-over-year inflation reached its lowest level in more than three years in July — the latest sign that the worst price spike in four decades is fading. But consumers are still feeling the impact of higher prices and the Trump campaign is hoping to capitalize on those frustrations.

▶ Watch Trump’s New Jersey news conference live

Vice President Kamala Harris’ campaign has released a video of her chatting with her running mate, Minnesota Gov. Tim Walz, as the pair discuss their upbringings and tastes.

Running just under 10 minutes and filmed last week when the pair made a joint campaign appearance in Detroit, the video recalls a similar one then-candidate Joe Biden had with former President Barack Obama during the 2020 campaign.

Walz likens the election to a football game, saying it’s “halftime in America” and he feels like the campaign is trailing by a touchdown, adding, “I kind of like the idea of being a little bit behind.”

Harris, who’s played up her running mate’s former career coaching high school football responds, “I’m looking at Coach Walz right now.”

The vice president asks her running mate about liking what he describes as “white guy tacos,” which he says are ground beef and cheese but no sauce — prompting Harris to note that she’s grown chili peppers at the vice president’s residence.

He tells her about his love of Bruce Springsteen and Harris talks about growing up with the music of Aretha Franklin, Stevie Wonder, Miles Davis and John Coltrane and her love of Prince. She says she’s “more of a hip hop girl” while her husband, Doug Emhoff, is more partial to Depeche Mode.

Harris talks about supporting policies that don’t “let people fall through the cracks” and trying to unify rather than divide the country.

In the weeks since launching her presidential campaign, Harris hasn’t sat for a major media interview — making her chat with Walz one of the closest approximations.

Former President Donald Trump will speak at his golf club in Bedminster, New Jersey, on Thursday flanked by popular grocery store items as he seeks to highlight the rising cost of food.

Staff were seen laying out a selection of items, including tubs of instant coffee, sugary breakfast cereals, pastries and fruit, on tables behind the lectern where he’ll speak at a news conference Thursday afternoon.

The event comes one day after the Labor Department announced year-over-year inflation reached its lowest level in more than three years in July — the latest sign that the worst price spike in four decades is fading.

But consumers are still feeling the effect of higher prices — something Trump’s campaign is banking on to motivate voters this fall.

President Joe Biden and Vice President Kamala Harris have appeared together for the first time since she replaced him as the Democratic presidential nominee.

Biden and Harris spoke at an event at a Maryland community college to talk about the administration’s work to lower the cost of prescription drugs.

They also praised each other.

Harris, who spoke first, said it’s her “eternal and great honor” to serve with Biden, whom she called an “extraordinary human being and American and leader.”

Biden said of Harris, “She’s going to make one hell of a president.”

President Joe Biden and Vice President Kamala Harris arrive to speak about their administration’s efforts to lower prescription drug costs during an event at Prince George’s Community College in Largo, Md., Thursday, Aug. 15, 2024. (AP Photo/Stephanie Scarbrough)

Chicago Police Superintendent Larry Snelling is touting extensive officer training as a critical part of the city’s preparations for the Democratic National Convention next week.

Roughly 50,000 people are expected in Chicago for the convention, including thousands of anti-war activists who plan to demonstrate near the United Center where Vice President Kamala Harris will officially accept the party’s nomination.

Snelling maintained that the Chicago Police Department — working alongside federal law enforcement agencies — is prepared to deal with large crowds and any security concerns.

“There’s a possibility that things could take a turn. Something could happen that we don’t expect,” Snelling told The Associated Press on Wednesday. “We know that our officers can respond in a professional manner with training behind them. They’ll be more effective in decision making. And then the response becomes greater and better.”

FILE - Independent presidential candidate Robert F. Kennedy Jr. speaks during a campaign event, Tuesday, Nov. 14, 2023, in Columbia, S.C. Independent presidential candidate Robert F. Kennedy Jr. filed paperwork Thursday, June 20, 2024 to get on the ballot for the November election in swing-state Pennsylvania, the state’s election office said. (AP Photo/Meg Kinnard, File)

Robert F. Kennedy Jr.’s independent presidential campaign suffered a blow this week when a judge in New York invalidated his petition to put his name on the state ballot, a ruling that could potentially create problems for the candidate as he faces challenges elsewhere.

Kennedy’s attorneys filed an appeal Wednesday to a ruling this week from Justice Christina Ryba, who said the residence listed on his nominating petitions was a “sham” address he used to maintain his voter registration and to further his political aspirations. The judge ruled in favor of the challengers, who argued Kennedy’s actual residence was the home in Los Angeles he shares with his wife, the “Curb Your Enthusiasm” actor Cheryl Hines.

New York is just one of more than a half-dozen states where challenges have been made to Kennedy’s petitions from Democrats and their allies. Some of the challenges allege he falsely listed the same New York address that was the subject of litigation in that state, or that there were problems with petition signatures.

Donald Trump is asking the judge in his New York hush money criminal case to delay his sentencing until after the November presidential election.

In a letter made public Thursday, a lawyer for the former president and current Republican nominee suggested that sentencing Trump as scheduled on Sept. 18 — about seven weeks before Election Day — would amount to election interference.

Trump lawyer Todd Blanche wrote that a delay would also allow Trump time to weigh next steps after the trial judge, Juan M. Merchan, is expected to rule Sept. 16 on the defense’s request to overturn the verdict and dismiss the case because of the U.S. Supreme Court’s July presidential immunity ruling .

“There is no basis for continuing to rush,” Blanche wrote.

Republican vice presidential nominee Sen. JD Vance, R-Ohio speaks at a campaign event, Wednesday, Aug. 14, 2024, in Byron Center, Mich. (AP Photo/Carlos Osorio)

To attendees gathered at a VFW post in New Kensington on Thursday in western Pennsylvania, Vance lauded Trump for putting “in place real policies that really benefit the veterans who served in our military.”

As he opened his remarks, Vance asked attendees to hold a brief moment of silence to commemorate the deaths of 13 service members killed in a suicide bombing at Kabul’s airport as the U.S. withdrew from Afghanistan three years ago, a move by Biden he said occurred “in the most disgraceful way,” also laying blame on Harris.

Vance was introduced by several veterans now serving in Congress, including Florida Reps. Brian Mast and Mike Waltz. Pat Harrigan, a Republican running for the U.S. House in North Carolina, levied harsh criticism on Tim Walz’s record, calling the Minnesota governor “a coward who betrayed his men at their greatest time of need.”

Since Harris named Walz - a 24-year veteran of the Army National Guard - as her running mate, Vance has repeatedly questioned his rival’s military credentials, accusing him of retiring to avoid deploying with his unit and saying Walz misled voters about serving in a combat zone, when he was deployed to Italy in 2003 in a supportive, not combat, role.

As he ramped up for a congressional bid in 2005, Walz’s campaign in March issued a statement saying he still planned to run despite a possible mobilization of Minnesota National Guard soldiers to Iraq. According to the Guard, Walz retired from service in May of that year. In August 2005, the Department of the Army issued a mobilization order for Walz’s unit. The unit mobilized in October of that year before it deployed to Iraq in March 2006 .

“Kamala Harris, showing terrible judgment, has decided that her way out of this political problem is to claim that she and Tim Walz are the victims,” Vance said, referencing comments by the campaign pushing back on Republicans’ criticism. “I think the victims are the veterans who are having their service disparaged because the guy who wants to be their vice president is lying instead of telling the truth.”

Vance said he became a member of the VFW Post at which he spoke, saying he’d be back in the future to “have some pancakes, maybe a cigarette, whatever.”

Vice President Kamala Harris has a perceived advantage over former President Donald Trump on several leadership qualities such as honesty, a poll from The Associated Press-NORC Center for Public Affairs Research finds, although Americans are slightly more likely to trust Trump on the economy and immigration.

Nearly half of Americans say that “committed to democracy” and “disciplined” are attributes that better describe Harris. About 3 in 10 say these qualities better describe Trump.

About 4 in 10 say Harris is someone who “cares about people like you” while about 3 in 10 say that about Trump. About 4 in 10 say “honest” better describes Harris and 24% say that quality better describes Trump.

▶ Read more about the AP-NORC poll

Vice President Kamala Harris plans to hold a rally in Milwaukee on Tuesday in the same venue where Republicans gathered for their national convention last month.

Harris will hold the event at the Fiserv Forum while the Democratic National Convention is underway about 100 miles to the south in Chicago, the Harris campaign said Thursday.

The stop will mark the third time since Harris become the Democratic presidential nominee that she’s come to swing state Wisconsin, a nod to the importance of the state. She held her first rally of the presidential campaign outside Milwaukee and last week stopped in Eau Claire, in western Wisconsin, with her newly selected running mate, Minnesota Gov. Tim Walz.

The campaign didn’t say if Walz would be with Harris on Tuesday. The rally is scheduled during the second day of the Democratic National Convention.

Ohio Sen. JD Vance, running mate to Republican Donald Trump, planned to be in Milwaukee on Friday to speak at the Milwaukee Police Association. That would be his second visit to Wisconsin as the vice presidential nominee. He was in Eau Claire last week at the same time as Harris and Walz.

Minnesota Gov. Tim Walz and Ohio Sen. JD Vance have agreed to debate each other on Oct. 1, setting up a matchup of potential vice presidents as early voting in some states gets underway for the general election.

CBS News on Wednesday posted on its X feed that the network had invited both Vance and Walz to debate in New York City, presenting four possible dates — Sept. 17, Sept. 24, Oct. 1 and Oct. 8 — as options.

Walz reposted that message from his own campaign account, “See you on October 1, JD.” The Harris-Walz campaign followed up with a message of its own, saying Walz “looks forward to debating JD Vance — if he shows up.”

Vance posted on X that he would accept the Oct. 1 invitation. He also challenged Walz to meet on Sept. 18.

And she’s zeroing in on corporate price gouging.

Her campaign says Harris plans to push for a federal ban on price gouging on food and groceries. She’s putting particular emphasis on rising meat prices, which she says account for a large part of rising grocery bills.

Year-over-year inflation has reached its lowest level in more than three years. But many Americans are still struggling with food prices, which remain 21% above where they were three years ago. Republican Donald Trump has been pointing to inflation as a key failing of the Biden-Trump administration and its energy policies.

Former President Donald Trump invited reporters to his New Jersey golf club Thursday for his second news conference in as many weeks as he adjusts to a newly energized Democratic ticket ahead of next week’s Democratic National Convention.

Trump will meet the press as he steps up his criticism of Vice President Kamala Harris for not holding a news conference or sitting down for interviews since President Joe Biden ended his reelection campaign and endorsed her to replace him.

▶ Read more about Trump’s scheduled news conference

The Biden administration is taking a victory lap after federal officials inked deals with drug companies to lower the price for 10 of Medicare’s most popular and costliest drugs, but shared few immediate details about the new price older Americans will pay when they fill those prescriptions.

White House officials said Wednesday night they expect U.S. taxpayers to save $6 billion on the new prices, while older Americans could save roughly $1.5 billion on their medications. Those projections, however, were based on dated estimates and the administration shared no details as to how they arrived at the figures.

Nonetheless, the newly negotiated prices — still elusive to the public as of early Thursday morning — will affect the price of drugs used by millions of older Americans to help manage diabetes, blood cancers and prevent heart failure or blood clots.

The drugs include the blood thinners Xarelto and Eliquis and diabetes drugs Jardiance and Januvia. Medicare spent $50 billion covering the drugs last year.

In his first solo appearance as the Democratic vice presidential nominee, Minnesota Gov. Tim Walz warned cheering union members Tuesday that Donald Trump would wage war on working people and threaten Medicare and Social Security as he kicked off a five-state fundraising swing.

He spoke of a grim future for unions if Trump and Ohio Sen. JD Vance are elected, describing a nation where bargaining rights, overtime pay and other protections would be scuttled. He said Trump and Vance have “waged war on working people.”

However, Trump also has courted union support. When he accepted the Republican nomination, he said that he would rescue the auto industry from what he called “complete obliteration.”

Read more about Walz’s 5-state fundraising blitz

Whatever possessed Vice President Kamala Harris to pick Minnesota Gov. Tim Walz as her running mate, it probably wasn’t a desire to inflame arguments about apostrophes. But it doesn’t take much to get grammar nerds fired up .

“The lower the stakes, the bigger the fight,” said Ron Woloshun, a creative director and digital marketer in California who jumped into the fray on social media less than an hour after Harris selected Walz last week to offer his take on possessive proper nouns.

The Associated Press Stylebook says “use only an apostrophe” for singular proper names ending in S: Dickens’ novels, Hercules’ labors, Jesus’ life. But not everyone agrees.

While there is widespread agreement that Walz’s is correct, confusion persists about Harris’ vs. Harris’s. Dreyer’s verdict? Add the ’s.

▶ Read more about the political world’s latest grammar debate

Vice President Kamala Harris talks to the media, Friday, June 25, 2021, after her tour of the U.S. Customs and Border Protection Central Processing Center in El Paso, Texas. Harris visited the U.S. southern border as part of her role leading the Biden administration’s response to a steep increase in migration. (AP Photo/Jacquelyn Martin)

Vice President Kamala Harris was never the “border czar,” as her critics claim.

Biden administration officials say she was assigned to tackle the “root causes” of migration from the Central American nations of El Salvador, Guatemala and Honduras that were responsible for a large chunk of border crossers.

A review of Harris’ work on immigration reveals a record that is more nuanced than the one presented by her critics or allies. It also provides insights into how Harris — who took over as the Democratic standard-bearer when Biden dropped out of the presidential race last month — might tackle one of the nation’s most vexing concerns.

▶ Read more about Harris’ work on immigration

The Democratic National Committee will offer a schedule of trainings, panels and other programming it’s calling “DemPalooza” during the party’s convention in Chicago next week. The name is a play on the Lollapalooza music festival Chicago plays hosts to every year.

“DemPalooza” events will range from trainings on how to use organizing tools to polling briefings and skills workshops. The DNC says these programs are part of its and the Harris campaign’s efforts to organize and reach voters in an evolving media environment and provide opportunities for Democrats to take what they’ve learned back to the communities that will decide the November presidential election.

President Joe Biden leaves after speaking about prescription drug costs at the National Institutes of Health in Bethesda, Md., Dec. 14, 2023. (AP Photo/Andrew Harnik, File)

WASHINGTON (AP) — The Biden administration is taking a victory lap after federal officials inked deals with drug companies to lower the price for 10 of Medicare’s most popular and costliest drugs, but shared few immediate details about the new price older Americans will pay when they fill those prescriptions.

▶ Read the full story here .

Former President Donald Trump leaves Trump Tower in New York on Thursday, Feb. 15, 2024. Trump is expected in court for an important hearing in his New York hush-money criminal case. (AP Photo/Bryan Woolston)

Donald Trump has lost his latest bid for a new judge in his New York hush money criminal case as it heads toward a key ruling and potential sentencing next month.

In a decision posted Wednesday , Judge Juan M. Merchan declined to step aside and said Trump’s demand was a rehash “rife with inaccuracies and unsubstantiated claims” about his ability to remain impartial.

It’s the third time Merchan has rejected such a request from lawyers for the former president and current Republican nominee. They contend the judge has a conflict of interest because his daughter works as a political consultant for prominent Democrats, including Kamala Harris when she sought the Democrats’ 2020 presidential nomination. Harris is now the party’s nominee against Trump.

The judge’s daughter, Loren Merchan, met Harris occasionally in 2019 but never “developed an individual relationship” with her, consulting firm founder Mike Nellis told the chairman of the U.S. House Judiciary Committee, Rep. Jim Jordan, R-Ohio, in a letter Tuesday. The firm, Authentic Campaigns Inc., has not worked for Harris’ campaign, President Joe Biden’s now-ended reelection bid or the Democratic National Committee in the 2024 election cycle, Nellis said.

Stock market today: S&P 500 hits 8-day win streak as investors focus on Fed conference

• The S&P 500 extended its winning streak to eight days, rising nearly 1% on Monday.
• Broad-based gains across sectors and strong economic data have driven recent market performance.
• Investors are tuned into the Federal Reserve's Jackson Hole meeting and upcoming retail earnings.

The S&P 500 extended its winning streak to eight days on Monday.

The benchmark index was up nearly 1% on Monday, and is up nearly 8% since its winning streak began on August 8.

Monday's gains were broad based across sectors, with communication services and consumer discretionary stocks leading the way, followed by technology and basic materials.

Shares of Nvidia surged more than 3% on Monday, helped out by a bullish note from Wedbush regarding the future of AI tech spending.

The stock market gains over the past week-and-a-half have come amid better-than-expected economic data and earnings results, highlighted by July's retail sales data and Walmart's second-quarter earnings results, both released last week.

Now investors will turn their attention to the Federal Reserve's annual meeting in Jackson Hole, Wyoming, with Fed Chair Jerome Powell to give a speech on Friday.

While the Fed will not make an interest-rate decision this week, the meeting serves as a chance for Powell to prepare markets for a September interest-rate cut.

"The key is whether Fed Chair Powell is dovish. We expect this to be the case for two simple reasons: first, inflation is tracking better than consensus expected," Fundstrat's Tom Lee said in a note on Monday. "Second, labor market is softening as unemployment is rising. Why would the Fed be hawkish."

Aside from the Fed, investors will pay attention to second-quarter earnings results from retailers later this week, including Lowe's , TJX Cos. , and Target , as well as commentary from the Democratic National Convention .

On Monday, Kamala Harris' campaign said the Vice President supports raising the corporate tax rate to 28% from 21%.

Here's where US indexes stood at the 4:00 p.m. closing bell on Monday:

• S&P 500 : 5,608.25, up 0.97%
• Dow Jones Industrial Average : 40,896.53, up 0.58% (+236.77 points)
• Nasdaq composite : 17,876.77, up 1.39%

Here's what else is going on today:

• Meet the 15 members of the $100 billion club, who are jointly worth more than Alphabet.
• Goldman Sachs lowered the odds of a recession to 20% thanks to an ever-resilient US consumer.
• These are the top 10 holdings of the Mormon church's $55 billion stock portfolio, which include a new AI stock.
• The US stock market will hit fresh record highs over the next four weeks, but expect selling pressure to begin on September 16, according to Goldman Sachs.
• The rise of legal sports gambling is coming at the expense of stock investing, a new study found.

In commodities, bonds, and crypto:

• West Texas Intermediate crude oil decreased 2.45% to $73.69 a barrel. Brent crude , the international benchmark, dropped 2.51% to $77.68 a barrel.
• Gold was higher by 0.20% to $2,542.80 an ounce.
• The 10-year Treasury yield was down 2 basis points at 3.87%.
• Bitcoin rose 0.84% to $58,931.

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