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What is UX Research: The Ultimate Guide for UX Researchers

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Meet the 19 top-rated UX research tools & software for 2024

Building your UX research tool stack is an essential step in establishing an effective research practice. Read on for a round up of essential tools that will help you conduct UX research and move the needle in your organization.

What tools do UX researchers use?

UX researchers use a wide variety of tools to conduct user experience research . These tools have unique functions—each of which helps conduct different research and uncover insightful data.

Here’s a look at some of the tools that UX researchers use to get the insights they need to improve UX:

• Tools for user and usability testing : These tools help UX researchers evaluate how easy to use their products and features are
• Tools for user interviews: These tools help conduct live interviews to get direct feedback from users
• Tools for recruiting research participants: These tools help find participants for user research interviews
• Tools for testing information architecture: These tools help evaluate the layout of your website and how users expect your navigation to work
• Tools for product analytics: These tools provide data on how users interact with your website
• Tools for user surveys and feedback: These tools enable you to create surveys that collect feedback and insights from users

We’ve hand-picked a number of the best UX research tools for each of these categories to help you improve your UX research processes and workflows. Take a look at this overview before we take a closer look at each.

Tools for usability testing

UX research tools do a lot of heavy lifting when it comes to user research. From recruiting participants and planning the interviews to getting feedback, and sharing your findings, having a great tool stack is important for running a great research practice .

Selecting the right UX research toolkit depends on where you are in the research process, the research method you’ll be using, the size of your organization, and the type of product you’re researching. Ready to get hands-on with research? Here are some tools to consider.

Maze is a continuous product discovery platform that empowers product teams to collect and consume user insights, continuously. With solutions for participant recruitment, product research , and reporting, Maze helps teams build the habit of continuous product discovery in a platform that enables everyone to run great research.

Maze integrates directly with Adobe XD, Figma, InVision, Marvel, and Sketch, and allows you to import an existing prototype from the design tool you use.

You can create and run in-depth usability tests at any stage of your research plan , to get actionable insights in minutes. Its usability testing solution includes task analysis , multiple path analysis, heatmaps, A/B testing , guerrilla testing, and more.

Maze allows you to run surveys and collect user feedback early in the design process, and also enables you to test your information architecture with features such as Card Sorts and Tree Tests.

Maze's reporting functionality automatically records and documents completion rates, misclick rates, time spent, click heatmaps, and more. Maze also generates a usability test report instantly for each test, that you can share with anyone with a link.

Key features: Integrations with leading design platforms, remote testing , surveys, IA testing, real-time reports, question repository , collaboration features, pre-built templates Pricing: Free for one project and five seats per month, then from $99 per month

Collect UX research insights at scale

Optimize your user experience with actionable insights from card sorting, tree testing, prototype testing, usability testing, and more.

Loop11 helps you conduct moderated and unmoderated usability testing on live websites, prototypes, and competitors’ websites, among others. With Loop11, you can start testing at the wireframing and prototyping stage to ensure your designs are headed in the right direction.

Beyond usability testing, Loop11 can help user researchers conduct competitive benchmarking , A/B testing, and IA testing.

Key features: Online usability testing, prototype testing, benchmarking, A/B testing, IA testing Pricing: From $63 per month

3. Userlytics

Userlytics is a user testing platform that helps you conduct research at scale by testing digital assets like websites, applications, mobile apps, prototypes, etc. You can collect both qualitative and quantitative data and set up advanced metrics and graphical reports.

With Userlytics, you can run any combination of moderated or unmoderated user experience studies, usability tests, card sorting, and tree testing using a diversity of features.

Key features: Usability testing, user experience studies, prototype testing, live conversations, card sorting, tree testing Pricing: From $49 per month

4. UsabilityHub

UsabilityHub is a remote research platform that offers a range of testing tools, including first click testing, design surveys, preference tests, and five-second tests. These tests enable you to collect data and validate design decisions.

With UsabilityHub’s Panel, researchers can recruit test users from a pool of participants based on criteria such as age, gender, education, and more to get feedback from a relevant target audience.

Key features: Remote user testing, first-click testing, design surveys, preference tests, five-second tests, participant recruitment Pricing: From $79 per month

💡 Want more? Check out our full list of usability testing tools here .

Tools for user interviews

5. lookback.

Lookback is a comprehensive user research tool that offers you the ability to do live user interviews contextualized through a live recording of the user’s screen. Lookback helps you conduct moderated, unmoderated, and remote research and includes a collaborative dashboard that lets you sync all your research and customer feedback and share it with your team.

Lookback sessions are recorded automatically, so you can rewatch them at your convenience and create highlight clips to share with colleagues and stakeholders. Among other things, the team plan allows you to do remote or in-person research, test with prototypes and invite observers to see in real-time.

Key features: Remote user research in real-time, moderated and unmoderated testing, collaborative dashboard, live note-taking Pricing: From $99 per month

6. Userzoom

Userzoom is a UX research platform for remote usability testing and includes features such as participant recruiting, heatmap and analytics recording, etc. You can use it to collect quantitative or qualitative feedback and create A/B tests with mock-ups to get feedback from users before product development.

With Userzoom, you can run unmoderated task-based studies with test participants from all around the world on a website, prototype, wireframe, or mock-up.

Key features: Usability testing, interviews, surveys, intercept testing, click testing, tree testing, card sorting, participant recruiting Pricing: Available upon request

dscout is a remote qualitative research platform that helps you collect in-context insights from the people who use your products. One component of the platform is dscout Live, which lets you run remote user interviews and collect feedback from participants. You can also run diary studies with dscout Diary to see people’s everyday product experience as it happens either on video or in photos. And with dscout Recruit, you can recruit research participants without the hassle and cost associated with traditional recruiting.

dscout is also helpful because it streamlines the most time-consuming parts of interviews with research-centric features such as participant scheduling, automatic transcriptions, on-call observers, and an interactive timeline for taking notes and clips.

Key features: Unmoderated research, remote user interviews, participant recruiting, automatic transcriptions, on-call observers, interactive timeline for taking notes Pricing: Available upon request

Tools for recruiting research participants

8. user interviews.

User Interviews is a well-known platform that helps you make better product decisions with seamless access to quality participants. The platform is known for allowing you to build your own pool of participants or access their panel of over 350,000 vetted research participants who can be filtered by profession.

User Interviews offers features like screener surveys, scheduling interviews, and participation tracking for your existing users. The median turnaround time is 2 hours, though it can vary based on the project.

Key features: Participant recruitment, screener surveys, scheduling interviews, messaging participants, automatic incentives, participation tracking Pricing: From $40 per session or $250 per month

Another user research tool for selecting participants is Ethnio, which enables you to create screeners for intercepting people on your website or app so that you can find the right participants for user research. Ethnio provides various filters for screeners and automated scheduling options that help streamline the process of getting in touch with users.

Within the platform, Ethnio also includes a tool called Research Incentives, a calculator that helps you reward your participants by instantly paying them using different online services.

Key features: Participant recruitment, central participant database, incentives, screeners, intercepts, scheduling options Pricing: From $79 per month

Ribbon is an all-in-one participant recruitment and screening tool that allows you to find users, screen them, and automatically schedule user interviews.

If you’re looking for a simple does-what-it-says recruitment tool, then Ribbon’s a great choice. They’re also currently working on features including interview transcripts and participant incentives.

Key features: Participant recruitment, screeners, automatic interview scheduling, incentive management, moderated interviews Pricing: From $79 per month

Tools for information architecture testing

11. optimal workshop.

Optimal Workshop offers a suite of testing tools to help you conduct information architecture (IA) tests. For card sorting, you can use their OptimalSort tool to understand how people think your content should be organized and categorized.

Another component of Optimal Work is Treejack, which helps you conduct unmoderated tree tests to identify if users are currently getting lost on your site and where they expect to find key information.

Key features: Card sorting, tree testing, first-click testing, IA testing, online surveys, qualitative research, participant recruitment Pricing: From $99 per month

12. kardSort

kardSort is an online card sorting tool which offers moderated, unmoderated, and hybrid card sorting.

As user-friendly as they come, kardSort operates in a simple drag-and-drop function which makes card sorting easy for researchers and participants alike.

Working on all browsers, you can set up and run a card sorting session incredibly quickly, and it’s ideal for asynchronous sessions due to its simplicity and ability to add pre or post-study questions.

Key features: Moderated, unmoderated and hybrid card sorting, pre and post-study interviews, tool tips Pricing: Free

UXarmy provides a variety of user testing solutions to help you run information architecture testing via tree tests and card sorting. You can create tests on the platform, or import existing ones.

The platform makes evaluating your layout easy, and in-depth analytics help you uncover insights from tests—including participant analysis, path analysis, and destination matrixes. It’s quick and easy to get started, and provides an intuitive process for your participants.

Key features: Card sorting, tree testing, moderated and unmoderated usability testing Pricing: All solutions are stand-alone, with card sorting costing $79 per month and tree testing $99 per month

Tools for product analytics

Hotjar is a remote research tool which allows you to view real-time user behavior via heatmaps and screen recordings.

With a huge amount of data available, plus in-app surveys, Hotjar is a great solution if you’re looking to focus on heatmapping as a research method and want to really understand the nuance of user behavior.

Key features: Heatmaps, screen recordings, unmoderated research, in-product feedback widgets and follow-up surveys Pricing: Free for 35 sessions, then from $39 per month

15. Kissmetrics

Kissmetrics is an event analytics platform that helps you track user behavior across your site. By giving you information about how customers interact with your product, Kissmetrics helps you acquire qualified prospects, convert trials to customers, and reduce churn.

It gives you tools to gain insights into how users interact with your product—especially if your primary focus is revenue.

Key features: Custom event tracking, entry and exit pages, on-page engagement, custom reports dashboards, segmentation, session analytics, and funnels Pricing: Billed per event ($0.0025/event) or build your own plan (starting at $25.99 per month for 10k events)

15. Mixpanel

Mixpanel is an events analytics tool that lets you see every moment of the customer experience. It lets you splice and dice data to uncover trends and find the root of the problem.

It’s a great tool for getting insights the whole team can understand and use, with collaborative notes, goals, and boards. With an easy learning curve, it’s a fast tool to pick up and get started with.

Key features: Customizable dashboards, anomaly explanations, filters, event tracking, demographic breakdowns, user journey analysis Pricing: Free plan with limited features and paid plans starting from $20 per month

Tools for user surveys and feedback

17. surveymonkey.

SurveyMonkey is a popular survey tool that helps you collect customer feedback via online questionnaires. It’s easy to use and easily customizable—from the in-survey branding and background to the font and URL.

SurveyMonkey’s AI feature—SurveyMonkey Genius—provides guidance and support to help you create optimized surveys. It’s a quick and easy tool for making surveys that get the insights you need.

Key features: Fully-customizable online surveys, market research solutions, Genius AI solution, online form embedding Pricing: Free plan with basic features, team plans start at $25 per user/month

18. Typeform

Typerform is another online survey builder that helps you build forms which stand out and collect the information you need.

Typeform integrates with your existing workflow to help streamline the customer feedback collection process, and provides a smooth, effortless experience for the users you’re surveying—ideal when UX is crucial and you don’t want a clunky experience to get in the way of authentic insights.

Key features: Simple form builder, branded forms, key integrations, varied question formats Pricing: Typeform starts at $25 per month for one user and 100 responses per month

19. Jotform

Jotform is an online form builder that provides templates for you to use in your customer feedback process. It shares many key features with the other survey tools on our list, but also offers a number of other solutions—like a no-code app builder and online storefront builder.

It’s an intuitive platform that helps you create branded surveys in minutes, making it a great all-in-one platform if you’re limited on budget.

Key features: Intuitive form builder, ample integrations, report generations, workflow automation Pricing: Free plan with survey limits, paid plans from $34 per month

Bonus tools to help with UX research

Alongside the dedicated user research tools, there are also a number of other tools that will help improve your user research process. Here’s the honorable mentions from our list to add to your tool stack.

For documenting research: Dovetail, Notion, Evernote, Miro For transcriptions: Otter.ai, Rev, Reduct For remote user testing: Zoom, Google Meet, Slack

How to select the best UX research tool

As you can see, there are lots of UX research tools to choose from. Your primary considerations when selecting a tool is the type of research you’re looking to conduct, but there are a number of other things to keep in mind:

• Ease of use and interface: Is the tool easy to use? Can you pick it up and get started straight away?
• Scalability: Can the tool grow with your research needs? Does it require technical help for scaling up, or can you scale rapidly?
• Support available: Is anyone on hand to help you when you get stuck? Is there a dedicated help center to support your success?
• Free trial/account: Can you try before you buy? What can you get done with the free version of a tool?

Whatever your needs, there’s a UX research tool out there for you.

If your needs include concept and idea validation, wireframe and usability testing, moderated interview analysis, and more—give Maze a try.

Maze enables you to get user insights fast, helping you to make informed decisions that improve your product.

Accelerate and scale your UX research

Get the insights you need to build better user experiences, with Maze’s suite of user research solutions.

Frequently asked questions about UX research tools

Some common tools that UX researchers use include tools for usability testing, user interviews, surveys, card sorting, tree testing, and first-click testing. A UX research tool stack may also include solutions for recruiting participants, documenting research, and transcribing interviews. Other examples are analytics and heat-mapping tools and remote user testing tools .

What is user experience (UX) design?

User experience design is the process designers use to build products that provide great experiences to their users. UX design refers to feelings and emotions users experience when interacting with a product. It focuses on the user flow and how easy it is for the user to accomplish their desired goals.

What is a UX research tool?

A UX research tool is a piece of software, tool, or app that enables UX researchers to maximise their research effectiveness and gather insights. Popular research tools include survey, recruitment, and interview software.

How to establish a strategic UX research process

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The 10 best UX research tools to use in 2023

In this guide, we introduce 9 of the best UX research tools on the market right now. We’ll also share some advice on how to choose the most suitable tools for your work.

Free course: Introduction to UX Design

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All good UX begins with user research—and all good user research relies on the right tools. 

But, with so many tools to choose from, where do you even start? 

Look no further. In this guide, we introduce 9 of the best UX research tools on the market right now. We’ll also share some advice on how to choose the most suitable tools for your work.

What is UX research and why does it matter?

• 9 of the best UX research tools available in 2023

How to choose the right tools for your UX research

Ready to become a user research pro? Let’s begin. 

[GET CERTIFIED IN USER RESEARCH]

Before we explore the best tools for the job, let’s recap on what exactly UX research is—and why it’s so important.

UX design is all about solving a real problem for real, human users. UX research helps you to identify the problem you need to solve, and to understand how best to solve it based on what you know about your users. 

Without user research, you’re basing your work on assumptions. This inevitably leads to a mismatch between the user experience and the people you’re designing it for—i.e. bad UX!

That’s why all good designers start their UX process with research. UX research involves:

• Conducting interviews, surveys, card sorting exercises and focus groups (to name a few!) with real or representative users to see what they expect from the user experience and what pain-points they currently encounter
• Analysing the data gathered to uncover key themes and user problems
• Defining the scope of the problems uncovered and determining what to prioritise
• Sharing your findings with key stakeholders
• Continually testing and iterating on your designs to optimise the user experience

You can learn more about what UX research is in this dedicated guide .

What’s the difference between qualitative and quantitative research?

As you consider what tools to use for your UX research, it’s important to distinguish between quantitative and qualitative research. 

Quantitative user research gathers objective, measurable data that can be quantified (i.e. counted). Some examples of quantitative data might be the number of clicks it takes a user to complete their desired task on a website, or the percentage of users who bounce in a given time frame.

Qualitative user research isn’t concretely measurable, but it can give you much deeper insights into how your users think, feel and behave. For example, if you conduct interviews to find out how your users feel about a particular product, that’s qualitative research. Likewise, if you observe a user trying to navigate an app and note down that they get really frustrated, that’s qualitative data. 

UX designers tend to conduct both qualitative and quantitative research for a broad and detailed picture of their users. 

What’s the difference between moderated and unmoderated user research?

Another distinction to be aware of is that between moderated and unmoderated research. 

Moderated UX research takes place with the user researcher present. If you’re interviewing a user live via video call, or observing them while they complete a certain task and asking follow-up questions, you’re conducting moderated UX research.

Unmoderated UX research takes place without your supervision. This includes things like surveys which the user answers in their own time, or usability tests where the user might record their screen while they interact with your website.

What are the best UX research tools?

Now we know about the different types of user research you might conduct, let’s explore some of the best UX research tools on the market right now. 

1. Optimal Workshop for card sorting, tree testing and first-click testing

Optimal Workshop isn’t just a user research tool—it’s an entire toolbox. You can use it to conduct both qualitative and quantitative user research, and to recruit participants.

Optimal Workshop allows you to see participant responses as they come in, and to view your data in the form of easy-to-understand visualisations—ideal for sharing your insights with others. 

You can use Optimal Workshop to conduct card sorting exercises, tree testing, first-click testing, and surveys. 

Optimal Workshop comprises 5 tools:

• OptimalSort , a card sorting tool that shows you how your users categorise information. This is useful when mapping out the information architecture of a website or app.
• Treejack , a tree testing tool that shows you how easily people can find information on your website or app—and where they get lost.
• Chalkmark for first-click testing. This enables you to test the usability of an existing design. You can upload screenshots, sketches or wireframes and test to see if users are able to navigate with ease.
• Questions for creating and sending out online surveys. You can attach wireframes or sketches for more specific feedback.
• Reframer for note-taking and documentation. This is useful for organising all your qualitative research insights in one place. Reframer is actually number 8 on our list, so more on that later!

Main features at a glance:

• 1 platform, 5 tools for card sorting, tree testing, first-click testing, surveys, and documenting qualitative research insights
• Participant recruitment service (available in 70+ languages)
• View participant responses as they come in
• Data visualisations accessible via the Optimal Workshop dashboard

How much does it cost?

Optimal Workshop offers a free plan with no requirement to upgrade. If you do want more functionality, paid options include:

• The Starter plan for small-scale research projects at $99/month (approx. €88).
• The Pro plan for unlimited studies at $166/month (approx. €150) for 1 user.
• The Team plan for unlimited studies at $153/month per user (approx. €140) for up to 3 users. 

2. Looppanel for user interviews and usability tests

Looppanel is an AI-powered research analysis & repository product that makes it 5x faster to discover and share user insights.

Looppanel acts like your research assistant: it records, transcribes, creates notes, and organizes your data for easy analysis.

Teams like PandaDoc, Huge Inc., Airtel, and others use Looppanel to streamline research analysis and build their insights repository.

Main Features at a glance

• Automatically generated notes for user interviews
• 90%+ accuracy transcription in 8 languages
• Integrations with Zoom, Google Meet, Teams to auto-record calls
• Time-stamped notes taken live during interviews
• Ability to tag and annotate on transcripts
• 1-click to create shareable video clips
• Analysis workspace to view project data by question or tag
• Search across projects

Looppanel offers a free 15-day trial. After that, you can choose from a range of paid plans:

• Starter (for small teams / solo researchers): An affordable starter plan for $30/month that includes 10 transcription hours / month
• Teams: For teams of 3+ researchers, this plan is priced at $350/month and comes with 30 transcription hours / month
• Business: For organizations with large teams or significant security requirements, the business plan costs $1,000/month for 120 transcription hours / month
• Custom: For enterprise teams of larger sizes

3. Lookback for user interviews 

Lookback is a video research platform for conducting both moderated and unmoderated user interviews and usability tests. 

The collaborative dashboard allows you to sync all your research, tag your teammates, and create highlight reels of all the most useful insights. You can set up virtual observation rooms, record users’ screens as they navigate your app or website, and transcribe your user interviews. 

• Moderated and unmoderated video interviews and user testing sessions
• Timestamped notes captured live during sessions
• Virtual observation rooms: Invite stakeholders to observe user research sessions and chat with each other in a separate virtual room
• Screen capturing: Watch and record participant touches on mobile screens during interactions
• Create highlight videos and compile them into highlight reels
• Collaborative dashboard 

Lookback offers a free 14-day trial. After that, there are a range of paid plans to choose from:

• Freelance: An affordable solo plan for $17/month (approx. €15). Includes 10 sessions/year.
• Team: $99/month (approx. €90) for 100 sessions/year. 
• Insights Hub: $229/month (approx. €205) for 300 sessions/year. 

4. Typeform for surveys

Surveys are a UX research staple, offering a quick, easy and inexpensive way to gather user insights. When sending out surveys for UX research, you’ll usually ask questions about the respondents’ attitudes and preferences in relation to the product or service you’re designing. 

Typeform is one of the most popular survey tools among UX designers. With Typeform, you can design your own surveys from scratch or choose from a range of templates. After you’ve distributed your survey, you can see responses and completion rates and generate shareable reports. 

• Dozens of UX research templates, including a user persona survey template , a product research survey template and a product feedback template
• Conditional logic to ensure that users only see relevant follow-up questions based on their previous answer
• Shareable reports after survey completion
• Integrations for Google Sheets, Slack, Airtable and more

Typeform has a free plan with unlimited forms, 10 questions per form, and 10 responses per month. You can stay on the free plan for as long as you like, or upgrade for additional features:

• Basic: €21/month (1 user, unlimited typeforms, up to 100 responses/month)
• Plus: €46/month (3 users, unlimited typeforms, up to 1,000 responses/month)
• Business: €75/month (5 users, unlimited typeforms, up to 10,000 responses/month)

View all price plans and features on the Typeform website .

5. Maze for user surveys, concept validation, and wireframe & prototype testing

Maze is another UX research all-rounder with a focus on rapid testing. You can use it for card sorting, tree testing, 5-second tests, surveys, and to test wireframes and prototypes on real users. 

Maze integrates with all the industry-standard UX tools like Figma, Sketch, Adobe XD and InVision. It’s even got a built-in panel of user testers, promising user insights in less than 2 hours. 

Maze also handles the analytics, presenting your research insights in the form of a visual report. 

• Prototype testing to validate your designs before developing them
• Tree testing to ensure your information architecture is user-friendly
• 5-second testing to assess user sentiment when first interacting with your product
• Surveys to scale your UX research
• Card sorting to help plan or test your product’s information architecture
• Built-in panel of over 70,000 testers
• Analytics and visual reports

[GET CERTIFIED IN UX]

6. UserZoom for surveys, card sorting, click testing, and usability tests

Similar to Optimal Workshop and Maze, UserZoom is a complete UX research toolbox used for card sorting, usability testing, surveys, click testing, tree testing, and user interviews. The platform also includes a fully-integrated participant recruitment engine with over 120 million users worldwide. 

• Moderated and unmoderated usability testing
• Surveys for quickly gathering user feedback at scale
• Click testing to evaluate early stage concepts
• Open and closed card sorting to inform your information architecture and understand your users’ mental models
• Interviews to gather self-reported insights from your users
• Tree testing to assess your information architecture
• Participant recruitment engine with over 120 million users worldwide
• Integrations with Adobe XD, Miro, Jira, Mural, Typeform and more

UserZoom offers custom price plans depending on your needs. Find out more here .

7. dscout for remote user interviews and diary studies

A versatile suite of research tools, dscout is ideal for conducting remote user studies. 

There are four main pillars of the dscout platform: Diary, Live, Recruit, and Express. 

Diary is a remote diary studies tool which allows you to gather contextual, qualitative insights into user behaviour and experiences. If you’re new to diary studies, dscout has put together a helpful guide on how and why to conduct diary studies here . 

Live is a user interview tool, and Express is a flexible user survey solution. Recruit is the final piece in the puzzle: a panel of over 100 thousand users you can enlist for your UX research.

• Diary for conducting remote diary studies
• Live for user interviews with auto-transcribe, real-time note-taking and screen-sharing capabilities
• Express for user surveys
• Recruit, a built-in panel of 100 thousand user research participants
• Research synthesis and analysis: automatically generate charts and word clouds
• Loads of guides, resources and templates to help you get started

dscout offers customisable subscription plans depending on your needs. You can learn more about the different plans and request a quote here .

8. Hotjar for analytics and heatmaps

Hotjar is a powerful behaviour analytics tool that enables you to really see how your users engage with an existing product. 

You can use Hotjar to send out surveys, capture and watch screen recordings of people interacting with your website, create heatmaps, and gather real-time user feedback. Hotjar is all about stepping into your users’ shoes and improving the user experience accordingly!

• Heatmaps to see where users click and how they navigate your site. This is helpful for identifying any usability issues or UX flaws
• Screen recordings to see first-hand how people interact with your product
• Real-time user feedback via a suggestion box integrated into your website
• Surveys and survey templates 
• Integrations with Slack, Miro, Jira, Asana and more

Hotjar’s basic free plan is pretty extensive, offering up to 35 daily sessions, unlimited heatmaps, and up to 1,050 recordings per month. For more research capability, paid plans include:

• Plus: €31/month —ideal for small teams
• Business: €79/month —for growing companies and websites
• Scale: €311/month —for large companies and websites

See Hotjar’s price overview for more information.

9. Reframer for analysing qualitative research

Reframer is part of the Optimal Workshop suite of UX research tools (number 1 on our list), but we think it’s worth a special mention. As UX designer Carrie Nusbaum notes in her own review of Reframer : “There are many tools that support the act of actual user testing, and many that facilitate design. Relatively few tools, however, specifically support some important steps that take place in between, namely: data organisation, research synthesis, and presentation of findings.”

Reframer seeks to fill this gap. It’s a unique tool dedicated to capturing all your qualitative research notes in one place, helping you to analyse and make sense of them. It’s your “qualitative research sidekick”, bringing some much-needed structure to the often messy task of qualitative research. 

• Directly capture research observations straight into Reframer; no Post-it notes or separate Google Doc needed
• Theme builder: easily construct a coding system with tags and build out themes for your research findings
• Chord and bubble charts to visualise your findings and easily spot patterns and trends
• XLS export: you can export your research as a .xls file, enabling you to transfer it to other tools and platforms if needed

You can use Reframer as part of the Optimal Workshop toolbox. Optimal Workshop offers a free plan which you can use for as long as you like. For increased functionality, the following paid plans are available:

10. Asana for planning and organising your UX research

Asana isn’t a UX research tool per se, but it’s an excellent tool for organising and keeping track of all your research projects. 

With the Timeline feature, you can create project plans to see exactly what’s happening and when, or visualise your workflow with a Kanban-style board . This allows you to drag and drop cards into different columns depending on their status (e.g. in progress, awaiting feedback, done). 

You can add multiple collaborators to different projects, assign various tasks to individual team members, and provide updates via the commenting function. 

Asana essentially has everything you need to manage your research projects collaboratively from start to finish. 

• Shared team calendar for an overview of who’s working on what, and when
• Visual project management in the form of lists or boards, with the ability to break projects down into smaller subtasks and assign them to different stakeholders
• Project briefs and templates to standardise and streamline your workflows
• In-platform communication via task comments or private messaging
• Integrations with Slack, Google Drive, Dropbox, email, and more

You can use the free basic version of Asana for as long as you like, with extensive capabilities (ideal for individuals and smaller teams). For more robust project management, Asana offers two paid plans:

• Premium at €10.99/user per month
• Business at €24.99/user per month

You’ll find more information on Asana’s pricing overview page .

Ultimately, the tools you choose to work with will depend on the UX research methodologies you want to use, and on the scale of your research. 

If you’re conducting small-scale research with just a few participants, you may not need an entire suite of tools with recruiting and analytics built in—a good survey tool and reliable video conferencing software should suffice. 

But, if you’re conducting large-scale research with dozens or even hundreds of participants, and working as part of a team, you’ll want a set of UX research tools that are collaborative and versatile, covering everything from recruiting to synthesis and analysis. 

You can mix and match your research tools, too: you might use Typeform for surveys, Lookback for user interviews, and Asana to collate all your findings. Before you settle on a specific tool, try it out with a free trial, read up on what other designers have said about their experience with the platform, and compare it to a few alternatives on the market. 

Hopefully this guide has given you a good starting point from which to build out your UX research toolkit. If you’d like to learn more about UX tools, check out this complete guide to the best tools for every stage of the UX design process .

Emily is a professional writer and content strategist with an MSc in Psychology. She has 8+ years of experience in the tech industry, with a focus on UX and design thinking. A regular contributor to top design publications, she also authored a chapter in The UX Careers Handbook . Emily also holds a BA in French and German and is passionate about languages and continuous learning.

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3 December 2024

36 Best UX Research Tools in 2024: Pricing, Pros, Cons, Reviews

Navigating the vast sea of UX research tools can be daunting. As 2024 unfolds, the array of tools available to UX professionals is more diverse and sophisticated than ever. From deep analytics to intuitive testing environments, these tools are essential for delving into user behavior and enhancing user experiences. This guide walks you through the 36 best UX research tools and platforms, each a key to unlocking valuable user insights.

36 Best UX Research Tools in 2024

1. userbrain – the best ux research tool in 2024 .

Userbrain stands out from the crowd because of its streamlined approach to user testing. With a focus on simplicity, and rapid results, it’s the go-to UX research tool for teams that need quick insights without any hassle. Userbrain is all about discovering important user insights with minimal fuss, and that’s why Userbrain tops our list of the best UX research tools.

Userbrain Pricing

• Pay-as-you-go at $39 per test.
• Subscription plans start from $79/month for the Starter plan.
• Custom Enterprise options available upon request.

Userbrain Pros & Cons vs. other UX Research Tools

• Affordable and flexible pricing options .
• Large pool of over 125,000 quality-assured testers.
• AI Insights for quick and easy user test analysis.
• Real-time analysis with video feedback.
• Optimized for prototype, mobile app , and website testing.
• Unlimited team members on all plans.
• No live chat support (coming soon).

Userbrain Reviews

Users commend Userbrain for its straightforward user testing process and quick results. The platform’s ease of use and diverse tester pool are frequently highlighted, with many noting the high quality of actionable insights provided. – via G2

Considering Userbrain for user testing?

Well, you’re in luck. You can start testing in minutes and get results in hours, with no credit card required, thanks to Userbrain’s generous free trial. Start testing! ?

2. UX Tweak

UX Tweak delves deep into usability testing, offering an impressive suite of tools for understanding user interactions. With its robust analytics capabilities, UX Tweak is a research tool to consider for those who want to dissect every aspect of user behavior.

UX Tweak Pricing

• Free plan available with limited features.
• Paid plans start from $99/month.
• Custom pricing for enterprise solutions.

UX Tweak Pros & Cons vs. other UX Research Tools

• A comprehensive suite of user testing tools.
• Detailed website analytics and reporting.
• Supports prototype testing.
• It can be overwhelming for beginners due to extensive features.

UX Tweak Reviews

UX Tweak is appreciated for its detailed analytics and comprehensive testing tools. Users find it valuable for in-depth user behavior analysis, despite a bit of a learning curve due to its extensive features. – via Capterra

Considering UX Tweak alternatives for usability testing?

Did you try UX Tweak, and it wasn’t your cup of tea? We’ve compiled a list of the best UX Tweak alternatives for user testing – have a browse! ?

Hotjar is a quantitative-focused UX research tool, that provides a holistic view of user interactions. It’s a valuable platform for those who seek a comprehensive understanding of the numbers behind how users interact with their websites and apps. Therefore, it’s highly recommended to combine quantitative UX research from Hotjar, with qualitative user insights from Userbrain.

Hotjar Pricing

• Basic plan is free with limited access.
• Plus plan starts at $39/month.
• Business and Scale plans with advanced features and custom pricing.

Hotjar Pros & Cons vs. other UX Research Tools

• Visual heatmaps for user interaction insights.
• User feedback tools like surveys and session recordings.
• Easy to set up and use.
• Limited in-depth analytics compared to more advanced platforms.

Hotjar Reviews

Hotjar earns praise for its blend of analytics and feedback tools, particularly its heatmaps. Users like its intuitive interface, though some wish for deeper analytics. – via TrustRadius

Considering Hotjar alternatives for product testing?

If you’re looking for UX research tools similar to Hotjar, read through our guide on the  best Hotjar alternatives for product testing. ?

Maze is a champion of efficiency in prototype and wireframe testing. It stands out for its ability to deliver quick, actionable insights, particularly useful for prototype testing and short-and-snappy user surveys.

Maze Pricing

• Free trial available.
• Paid plans start from $25/month.
• Custom pricing for larger teams and enterprises.

Maze Pros & Cons vs. other UX Research Tools

• Rapid testing capabilities for quick insights.
• User-friendly interface for surveys and prototype testing.
• Integrates with design tools like Figma and Sketch.
• Limited qualitative data compared to other platforms.

Maze Reviews

Maze is favored for quick testing and actionable insights, with users appreciating its integration with design tools and user-friendly interface. – via GetApp

5. Lookback

Lookback offers a real-time user testing experience, which is great for gathering rich, qualitative insights. Its interactive capabilities make it a favorite for teams seeking a deeper, more conversational approach to understanding user behavior.

Lookback Pricing

• Free trial available for 14 days.
• Paid plans start at $99/month.
• Custom enterprise solutions available.

Lookback Pros & Cons vs. other UX Research Tools

• Real-time, interactive user testing capabilities.
• Live session recording and playback.
• Supports remote and in-person testing.
• Requires stable internet connection for live sessions.

Lookback Reviews

Lookback receives positive feedback for its real-time user testing and depth of qualitative insights. While connectivity issues are noted, its live session capabilities are highly valued. – via Software Advice

Considering Lookback alternatives for user testing?

While there are many fans of Lookback, it’s not for everyone. That’s why we’ve written an article outlining the best Lookback alternatives for user testing. Flick through it and find the best option for your user testing needs. ?

Loop11 is a robust web-based platform for usability testing, known for its generous feature set. As such, it’s mainly suited for broad user analysis, offering a depth of data that is sufficient to inform UX strategies.

Loop11 Pricing

• Rapid Insights plan at $179/month (billed annually).
• Pro plan at $358/month (billed annually).
• Enterprise plan with custom pricing.

Loop11 Pros & Cons vs. other UX Research Tools

• Offers both moderated and unmoderated testing.
• Detailed analytics with heatmaps and clickstreams.
• Supports large-scale testing projects.
• Interface may be less intuitive for new users.

Loop11 Reviews

Loop11 is recognized for its effective usability testing features, with users highlighting its detailed analytics and ease of use. Some users mention a desire for a more modern interface, but overall, it’s valued for its comprehensive testing capabilities. – via G2

Considering Loop11 as a UX Designer?

Not so fast. If you’re a UX Designer looking for a quality UX research tool, Loop11 is a decent place to start. However, there might be better UX research tools on the market for your needs. Therefore, we strongly advise you check out our guide to the  best Loop11 alternatives  before making a commitment either way. ?

7. UserTesting / UserZoom

The merger of UserTesting and UserZoom has created a powerhouse in the UX research world – some might even say it is too powerful! UserTesting is a treasure trove of human insights, with an extensive range of testing options suitable for large-scale, diverse research needs. Undoubtedly, this platform is one of the best UX research tools on the market today for those with the budget to afford it.

UserTesting Pricing

• Custom pricing based on specific needs.
• Contact sales for a tailored quote.
• No standard pricing information available on the website.

UserTesting Pros & Cons vs. other UX Research Tools

• Extensive range of testing options.
• Large global tester community.
• Advanced analytics and reporting features.
• Pricing lacks transparency and is not as affordable as other UX research tools.

UserTesting Reviews

UserTesting is lauded for its extensive tester pool and depth of insights. Users appreciate the platform’s robust testing options, though some note the high cost as a consideration. – via TrustRadius

Looking for more affordable UserTesting alternatives?

Don’t get us wrong: UserTesting is a fantastic tool for UX research. However, that performance comes at a price – a price which might be too ambitious for your UX budget. If you’re looking for UX research tools that pack a similar punch to UserTesting at a fraction of the cost, read through our  best UserTesting alternatives  list. ?

8. Crazy Egg

Crazy Egg excels in visualizing user interactions through heatmap analytics. Similar to Hotjar, Crazy Egg will interest UX researchers who prefer a data-driven approach to understanding user behavior, offering clear, actionable insights for website optimization.

Crazy Egg Pricing

• Basic plan starts at $24/month.
• Plus plan at $49/month.
• Pro and Custom plans with advanced features.

Crazy Egg Pros & Cons vs. other UX Research Tools

• Visual heatmaps for website analysis.
• Easy setup and user-friendly interface.
• A/B testing and conversion optimization tools.
• Limited capabilities for in-depth UX research.

Crazy Egg Reviews

Crazy Egg receives positive feedback for its heatmap analytics and user-friendly interface. Users find it helpful for website optimization, though some wish for more advanced features. – via Capterra

Need an alternative to Crazy Egg for UX research?

Crazy Egg is a great weapon to have in your arsenal for quantitative research. However, there are better UX research tools on the market for qualitative research. If you’re looking for a one-stop solution that can balance quantitative and qualitative user research, dive into our article on the best Crazy Egg alternatives for UX research. ?

9. Userfeel

Userfeel ‘s main strength lies in its multilingual user capabilities, making it a good choice for global research projects. Its ability to cater to a diverse user base makes it a valuable UX research tool for teams looking to understand international audiences.

Userfeel Pricing

• Pay-as-you-go option at $30 per test.
• Subscription plans start from $89/month.
• Custom enterprise solutions are available.

Userfeel Pros & Cons vs. other UX Research Tools

• Multilingual testing capabilities.
• Wide range of demographic filters for testers.
• Supports both moderated and unmoderated tests.
• Limited advanced analytics features.

Userfeel Reviews

Userfeel is praised for its multilingual testing capabilities and ease of use. Reviewers appreciate the platform’s flexibility and range of testing options, making it a versatile choice for UX research. – via GetApp

10. Testbirds

Rounding off our top 10 UX research tools is Testbirds . Testbirds specializes in crowdtesting, providing real user feedback across various devices and platforms. This platform best suits UX researchers who want to test their products in the German market, ensuring good coverage and diverse user feedback.

Testbirds Pricing

• Custom pricing based on project requirements.
• Contact for a tailored quote.

Testbirds Pros & Cons vs. other UX Research Tools

• Extensive crowdtesting network for diverse feedback.
• Covers a wide range of devices and platforms.
• Specializes in real-world testing scenarios.
• Pricing and plan details are not transparent.

Testbirds Reviews

Testbirds is commended for its crowdtesting approach, offering diverse and real-world feedback. Users value the platform for its thorough testing across various devices and scenarios. – via G2

Dscout shines in mobile diary studies and contextual user insights, making it a pretty good tool for UX research. Its focus on capturing user experiences over time offers a different perspective on user behavior and preferences.

Dscout Pricing

• Custom pricing based on research needs.

Dscout Pros & Cons vs. other UX Research Tools

• Specializes in mobile diary studies and contextual insights.
• Longitudinal research capabilities.
• User-friendly platform for qualitative research.
• Pricing lacks transparency and can be higher than competitors.

Dscout Reviews

Dscout is well-regarded for its mobile diary studies and in-depth user insights. Users appreciate its user-friendly nature and the depth of data it provides, though some desire more transparent pricing. – via Product Hunt

12. Lyssna (formerly UsabilityHub)

Lyssna , previously known as UsabilityHub , offers a standard suite of tools for quick and effective user testing. Its straightforward approach will be appreciated by those who need fast insights without the complexity of more elaborate setups.

Lyssna Pricing

• Free plan available with basic features.
• Paid plans start from $79/month.

Lyssna Pros & Cons vs. other UX Research Tools

• Suite of tools for quick usability testing.
• Supports first-click and five-second tests.
• User-friendly interface for surveys and preference tests.
• Limited session recording and advanced analytics.

Lyssna Reviews

Lyssna  is praised for its quick usability testing tools and user-friendly interface, making it a popular choice for fast insights. – via TrustRadius

UXCam offers an insightful peek into mobile app user behavior, making it a reasonable choice for mobile app analytics. Its ability to capture detailed user interactions within apps makes it a useful tool for those focused on optimizing mobile user experiences.

UXCam Pricing

Uxcam pros & cons vs. other ux research tools.

• In-depth app analytics for detailed user behavior insights.
• Session replay feature to understand user interactions.
• Heatmaps for visualizing user engagement on mobile apps.
• Pricing lacks transparency and can vary based on requirements.

UXCam Reviews

UXCam is favored for its detailed app analytics and user interaction insights. Users value its session replay and heatmap features for mobile app analysis. – via G2

14. PlaybookUX

PlaybookUX is a versatile platform that delivers user interviews, usability testing, and concept testing. Its comprehensive approach makes it a worthy contender for teams with varying UX research needs.

PlaybookUX Pricing

• Pay-as-you-go option starting at $49 per participant.
• Subscription plans available with custom pricing.
• Contact sales for more detailed pricing information.

PlaybookUX Pros & Cons vs. other UX Research Tools

• Versatile platform supporting user interviews, usability testing, and concept testing.
• Intuitive interface for easy test setup and analysis.
• Comprehensive testing capabilities for diverse insights.
• Pay-as-you-go option can be expensive for larger studies.

PlaybookUX Reviews

PlaybookUX receives positive feedback for its comprehensive user testing and research capabilities, with users highlighting its versatility and ease of use. – via Software Advice

15. RapidUsertests

Targeting the German-speaking market, RapidUsertests thorough usability testing tailored to the DACH region. It’s suitable for UX researchers looking to understand and engage with German-speaking audiences.

RapidUsertests Pricing

Rapidusertests pros & cons vs. other ux research tools.

• Specialized in the German-speaking market, offering localized insights.
• Wide range of usability testing services.
• Ideal for businesses targeting the DACH region.
• Limited appeal for non-German-speaking audiences.

RapidUsertests Reviews

RapidUsertests is appreciated in the German market for its localized usability testing and user feedback, offering valuable insights for the DACH region. – via OMR Reviews

16. Userlytics

Userlytics combines qualitative and quantitative research tools, offering a well-rounded suite for UX research. Its ability to provide a holistic view of user experiences makes it a valuable asset for comprehensive UX research.

Userlytics Pricing

• Pay-as-you-go plans starting at $49 per participant.
• Subscription plans ranging from $399/month to $999/month.
• Custom plans for specific projects and unconventional profiles.

Userlytics Pros & Cons vs. other UX Research Tools

• Suite of user research tools including card sorting and tree testing.
• Automated and multilingual transcriptions available.
• Quantitative metrics like time on task, SUS, NPS, and SUPR-Q.
• The user interface is considered outdated and less intuitive.

Userlytics Reviews

Userlytics is commended for its suite of user research tools and automated transcriptions, offering a well-rounded approach to UX testing. – via G2

17. Optimizely

Optimizely is renowned for its experimentation platform, enabling A/B testing and personalization at scale. It’s a tool that empowers teams to make data-driven design decisions, optimizing user experiences based on robust testing.

Optimizely Pricing

Optimizely pros & cons vs. other ux research tools.

• Robust A/B testing and personalization features.
• Scalable for large enterprises and complex experiments.
• Data-driven approach for UX optimization.
• Pricing can be expensive for smaller teams.

Optimizely Reviews

Optimizely is recognized for its powerful A/B testing and personalization features, with users valuing its data-driven approach to UX optimization. – via Gartner

18. Useberry

Useberry offers a leftfield approach to prototype analysis and user testing. Its focus on interactive prototypes makes it an interesting option for UX designers looking to test and refine their designs in the early stages of development.

Useberry Pricing

• Free plan with basic features.
• Growth plan at $67/month (billed yearly).

Useberry Pros & Cons vs. other UX Research Tools

• Focus on interactive prototype testing.
• User-friendly platform for quick insights.
• Affordable pricing for small to medium-sized teams.
• Limited features in the free plan.

Useberry Reviews

Useberry earns praise for its focus on interactive prototype testing, with users appreciating its user-friendly platform for quick insights. – via Product Hunt

19. Optimal Workshop

Optimal Workshop is a leader in website optimization tools, including card sorting and tree testing. Its quantitative focus makes it an essential tool for designing intuitive and user-friendly navigation structures.

Optimal Workshop Pricing

Optimal workshop pros & cons vs. other ux research tools.

• Specializes in information architecture tools like card sorting and tree testing.
• User-friendly platform for designing intuitive navigation structures.
• Suitable for both small-scale and large-scale research projects.
• Limited features in the free plan compared to paid subscriptions.

Optimal Workshop Reviews

Optimal Workshop is highly rated for its specialized information architecture tools, particularly its card sorting and tree testing features. – via Capterra

20. Ballpark

Ballpark is known for its user-friendly approach to user testing, making research fast, easy, and inclusive. It’s a solid choice for teams that value simplicity and efficiency in their UX research platforms.

Ballpark Pricing

• Starter plan at $100/month (billed annually).
• Business plan at $184/month (billed annually).

Ballpark Pros & Cons vs. other UX Research Tools

• User-friendly platform for small-scale research.
• Includes recruitment minutes and unlimited video recording.
• Figma prototype testing and conditional logic features.
• Limited active projects in the Starter plan.

Ballpark Reviews

Ballpark is favored for its user-friendly approach to user testing, making it an excellent choice for teams that value simplicity and efficiency. – via G2

21. Userpeek

Userpeek offers various user testing services, including remote usability testing and moderated user interviews . Its flexibility makes it a versatile choice for UX teams with diverse research needs.

Userpeek Pricing

• No standard pricing information is available on the website.

Userpeek Pros & Cons vs. other UX Research Tools

• Wide range of user testing services.
• Flexible platform for diverse research needs.
• Supports usability testing and user interviews.

Userpeek Reviews

Userpeek is noted for its range of user testing services and flexibility, with users appreciating its comprehensive approach to UX research. – via G2

22. User Interviews

User Interviews excels in participant recruitment, offering a comprehensive platform for managing UX research participants. It’s best suited for large UX research teams looking to streamline the recruitment process and focus on running many studies simultaneously across various platforms.

User Interviews Pricing

User interviews pros & cons vs. other ux research tools.

• Comprehensive tester recruitment platform.
• Streamlines UX research logistics.
• Efficient management of research testers.

User Interviews Reviews

User Interviews receives high marks for its efficient participant recruitment and management, making it a go-to for streamlined UX research logistics. – via Capterra

23. Wondering

Wondering provides AI-powered user insights, simplifying the process of conducting and analyzing user research. Its AI-driven approach is not everyone’s cup of tea, but it might work for UX research teams looking to try an alternative approach.

Wondering Pricing

Wondering pros & cons vs. other ux research tools.

• AI-powered user insights for efficient research.
• Simplifies conducting and analyzing user research.
• Innovative approach with AI-driven feedback.

Wondering Reviews

Wondering is praised for its AI-powered user insights, offering an innovative approach to user research and feedback analysis. – via SaaSworthy

24. Kissmetrics

Kissmetrics focuses on event analytics, offering deep insights into user behavior for web and mobile platforms. Its detailed analytics capabilities make it a powerful UX research tool for understanding and optimizing user journeys.

Kissmetrics Pricing

Kissmetrics pros & cons vs. other ux research tools.

• In-depth event analytics for web and mobile platforms.
• Detailed insights into user behavior and journeys.
• Powerful tool for optimizing user experiences.

Kissmetrics Reviews

Kissmetrics is recognized for its detailed event analytics and user behavior insights, particularly valuable for web and mobile platform optimization. – via G2

25. Typeform

Typeform makes data collection fun with its interactive forms and surveys. Its engaging and user-friendly approach makes it an excellent tool for UX research teams looking to gather feedback in a more conversational and engaging manner.

Typeform Pricing

• Paid plans start from $35/month.

Typeform Pros & Cons vs. other UX Research Tools

• Engaging and interactive forms and surveys.
• User-friendly interface for data collection.
• Customizable options for unique feedback gathering.
• Limited advanced analytics and reporting features.

Typeform Reviews

Typeform earns acclaim for its engaging and interactive forms, making it a favorite for user-friendly and conversational data collection. – via TechRadar

26. SurveyMonkey

SurveyMonkey is a widely recognized platform for creating surveys, offering a range of tools for data collection and analysis. Although not considered a UX research tool in the traditional sense, SurveyMonkey’s versatility and brand recognition make it a popular choice for UX research teams across various industries.

SurveyMonkey Pricing

• Standard plan starts at $99/year.
• Advantage and Premier plans with advanced features.

SurveyMonkey Pros & Cons vs. other UX Research Tools

• Wide range of survey creation tools.
• Easy to use with a user-friendly interface.
• Suitable for various industries and research needs.
• Limited customization options in the free plan.

SurveyMonkey Reviews

SurveyMonkey is well-regarded for its versatile survey creation tools and ease of use, suitable for a wide range of industries and research needs. – via PCMag

Ethnio specializes in participant management, providing software that is designed to streamline the process of recruiting and scheduling testers. It’s a decent tool for UX research teams looking to manage their UX research logistics more efficiently.

Ethnio Pricing

Ethnio pros & cons vs. other ux research tools.

• Specializes in participant management for UX research.
• Streamlines recruiting and scheduling processes.
• Efficient tool for managing research logistics.

Ethnio Reviews

Ethnio is appreciated for its specialized focus on participant management, streamlining the UX research process for teams. – via G2

UXArmy offers remote user testing and a variety of UX research tools, including card sorting and tree testing. Its generous suite of tools makes it a useful solution for Asian companies with diverse UX research needs, from unmoderated usability testing to card sorting.

UXArmy Pricing

Uxarmy pros & cons vs. other ux research tools.

• Offers remote user testing and diverse UX tools.
• Focused on Asian markets.
• Supports card sorting and tree testing.
• There are better-suited UX research tools for non-Asian markets.

UXArmy Reviews

UXArmy is commended for its remote user testing capabilities and comprehensive suite of UX tools, offering a one-stop solution for research needs. – via G2

29. kardSort

kardSort is an online tool dedicated to conducting card sorting studies, which are useful for designing information architecture. Its niche focus makes it a valuable tool for UX research teams working on structuring and categorizing content.

kardSort Pricing

Kardsort pros & cons vs. other ux research tools.

• Specialized in card sorting studies for information architecture.
• Valuable tool for content structuring and categorization.
• Ideal for teams focusing on user-friendly navigation.
• Pricing lacks transparency.

kardSort Reviews

No legitimate published reviews could be found for kardSort.

Zoom , the popular video conferencing platform, is also effectively used for remote moderated UX research. Its widespread adoption and ease of use make it a convenient choice for conducting remote interviews and moderated usability tests.

Zoom Pricing

• Free plan with a 40-minute limit on group meetings.
• Pro plan at $14.99/month per user.
• Business and Enterprise plans with additional features.

Zoom Pros & Cons vs. other UX Research Tools

• Widely used for video conferencing and remote UX research.
• Easy to use with a broad adoption rate.
• Supports screen sharing and session recording.
• Limited UX research-specific features.

Zoom Reviews

Zoom is highly popular for its video conferencing capabilities, also effectively used for remote UX research due to its widespread adoption and ease of use. – via Forbes

31. Google Meet

Google Meet offers a straightforward and reliable platform for remote moderated UX research. Its integration with Google Workspace and features like live closed captions make it a practical choice for teams looking for a simple yet effective moderated research tool.

Google Meet Pricing

• Workspace plans with advanced features starting at $6/month per user.
• Enterprise solutions with custom pricing.

Google Meet Pros & Cons vs. other UX Research Tools

• Simple and reliable platform for remote UX research.
• Integrated with Google Workspace for seamless collaboration.
• Live closed captions feature for accessibility.
• Mobile users need to download an app for access.

Google Meet Reviews

Google Meet is noted for its straightforward and reliable platform, ideal for remote UX research with features like live closed captions. – via The Ascent by The Motley Fool

32. Jotform

Jotform is an online form builder, great for creating surveys and forms for UX research. Its user-friendly interface and customization options make it a solid tool for gathering user feedback in a structured and engaging way.

Jotform Pricing

• Bronze plan at $29/month.
• Silver and Gold plans with advanced features and higher limits.

Jotform Pros & Cons vs. other UX Research Tools

• User-friendly online form builder for surveys and feedback.
• Customizable forms with various templates.
• Suitable for diverse data collection needs.
• Limited advanced analytics in the free plan.

Jotform Reviews

Jotform is favored for its user-friendly form builder, offering customizable options for surveys and feedback collection. – via G2

33. Qualaroo

Qualaroo offers user feedback software with innovative technology, which is famed for collecting non-intrusive, real-time feedback. While not a traditional UX research platform, Qualaroo’s ability to gently prompt users for feedback makes it a useful tool for capturing user insights.

Qualaroo Pricing

• Essentials plan starts at $80/month.
• Premium plan with advanced features at $160/month.

Qualaroo Pros & Cons vs. other UX Research Tools

• Innovative Nudge™ technology for non-intrusive feedback.
• Real-time user feedback collection.
• Suitable for gathering genuine user insights.
• Can be expensive for smaller teams or individual researchers.

Qualaroo Reviews

Qualaroo is recognized for its innovative Nudge™ technology, providing non-intrusive, real-time user feedback collection. – via TrustRadius

34. SurveySparrow

SurveySparrow isn’t just another survey tool; it turns surveys into conversations, offering an engaging platform for collecting user feedback. Its fun, conversational interface is designed to increase response rates and gather more insightful feedback, and that’s why we’ve included it in our list of the best UX research tools.

SurveySparrow Pricing

• Paid plans start from $19/month.

SurveySparrow Pros & Cons vs. other UX Research Tools

• Conversational interface for engaging surveys.
• High response rates due to user-friendly design.
• Versatile platform for diverse feedback collection.

SurveySparrow Reviews

SurveySparrow receives praise for its conversational interface, enhancing response rates and gathering more insightful user feedback. – via Capterra

35. Dovetail

Dovetail is a customer insights hub, centralizing customer data for in-depth analysis and insight management. Its comprehensive approach to managing customer insights makes it a valuable CX and UX research tool for teams focused on data-driven decision-making.

Dovetail Pricing

• Starter plan at $100/month.
• Team and Business plans with advanced features.

Dovetail Pros & Cons vs. other UX Research Tools

• Centralized hub for customer insights and data analysis.
• Comprehensive approach to managing customer insights.
• Ideal for data-driven decision-making.

Dovetail Reviews

Dovetail is lauded for its comprehensive approach to managing customer insights, making it a valuable tool for data-driven decision-making. – via G2

36. FullStory

FullStory provides a window into the digital experiences of users, making it a useful tool for UX professionals. Rounding off our list of the best UX research tools, FullStory is praised for its session replay and heatmap features, offering detailed insights into user interactions, and helping teams uncover issues and opportunities for improvement.

FullStory Pricing

• Free plan available with essential analytics features.
• Advanced, Business, and Enterprise plans with custom pricing.

FullStory Pros & Cons vs. other UX Research Tools

• Detailed session replay and heatmap features for UX insights.
• Comprehensive data capture for in-depth analysis.
• Privacy-by-default settings for user data protection.
• Advanced features are limited to higher-tier plans.

FullStory Reviews

FullStory is appreciated for its session replay and heatmap features, offering detailed insights into digital user experiences. – via G2

Wrapping Up: 36 Best UX Research Tools & Platforms

As we wrap up our journey through the diverse landscape of the best UX research tools, it’s clear that there’s no one-size-fits-all solution. Each tool we’ve explored brings its unique flavor to the table, much like the varied tastes of a well-curated UX palette. Whether you’re a seasoned UX Researcher or just starting to dip your toes into the deep user experience waters, the right tool can make all the difference in crafting digital experiences that resonate with your users.

Why is Userbrain the Best UX Research Tool?

At Userbrain, we believe in keeping things simple yet effective. Our focus is on providing you with straightforward, actionable insights that help you connect deeper with your users. Remember, the best UX research tool is the one that aligns seamlessly with your project goals, team dynamics, and, most importantly, the needs of your users.

Next Steps with Userbrain: Start your Free Trial ?

It’s time to make your first steps and  start your free trial  at Userbrain. Let’s create digital experiences that aren’t just functional but truly delightful, together.

Next Steps with Userbrain: Schedule a Call ?

Your Userbrain free trial is just a click away, but if you need some hands-on advice, or if you have any questions, the Userbrain Team is always available to help you out. Schedule a call with us today!

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11 UX tools for organizing, researching, and synthesizing data

You’ve got a great product. You're seeing conversions, generating solid revenue, and hitting your forecasted sales quota. But you’re also seeing a steadily increasing bounce rate, high cart abandonment rate, and user complaints about a bug-infested product experience (PX).

What to do?

Last updated

Reading time.

To continue to provide customer delight, your business must identify user experience (UX) issues and fix them for the user. But conducting UX research can be a complex, time-consuming process—you need to plan your research, and collect, organize, and synthesize data to inform UX priorities. 

Using UX tools helps you automate repetitive tasks, streamline processes, unearth rich data, and make research insights accessible across different teams. If you’re confused about which tools to pick for your unique research needs, this article is here to help. We list the best UX research tools and show you how they can help you provide a stellar experience for your customers at different stages in the research process.

You don’t have to collect, analyze, and distribute UX research data manually

Hotjar’s tools provide qualitative and quantitative insights to improve UX.

The benefits of different UX research tools

“Throw everything at the wall and see what sticks” is bad advice for UX research. You want to find out exactly what’s blocking your customers from finding what they need to purchase your products—and fix it.

Instead of relying on manual UX research, you can automate different aspects of the process using specialized tools that help you streamline workflows.

UX research tools help you:

Extract rich data and insights : UX research tools give you access to high-quality data you can analyze and convert into actionable insights. They offer granular data that would be difficult to unearth manually.

Cut down on time manually searching for insights : many research tools come with integrations and workflow management features that help you automate time-consuming and repetitive tasks, so you can focus more on implementing UX improvements than on managing research data.

Organize and centralize research : UX research is not a one-person task. It requires organizational synergy and cross-functional collaboration. UX research tools act as the go-to resource for all team members, allowing them to easily access data, validate their ideas, and manage task coordination. This makes the process more efficient, eliminating bottlenecks and delays so you can deliver excellent experiences faster.

UX research tools can help you create customer delight, but it’s important to know which tools to use at different stages of the research process.

Let’s look at the different types of UX research tools and how they can help you with different aspects of UX design in your journey to enhance the customer experience (CX).

Tools to plan, organize, and manage the UX research process

The first step in the UX research process is planning and organizing: the way you start your research defines the kind of insights it’ll help you uncover.

You want tools in this phase to help you manage the entire process in a single space , build a repository to manage your data, create journey maps, and specify the who, what, why, and when of your UX research to centralize your findings and make them accessible to stakeholders and team members. This process helps designers and product teams separate the wheat from the chaff, decide what needs to be prioritized, and manage the entire process in a goal-driven way. 

Here are our top planning, organizing, and project management tool picks: 

What it is 

Notion is an all-in-one workspace from where teams can manage their tasks, create their product roadmap, store their research data, and more.

How it helps 

Notion is the platform at the center of your UX research process, thanks to products that complement each other: 

Projects : manage the entire process (even beyond the UX research phase) regardless of the size of your team, view it as a timeline, table, or calendar, filter and sort tasks, and create and visualize dependencies

Wikis : centralize your research into a single source of truth, document your learnings, easily find and edit the data from user interviews and other UX research methods

Docs : go beyond text and bullets points and communicate more efficiently with flexible building blocks and 50+ content types, collaborate with your team

Beyond this, Notion integrates with more tools (some of them on this list 😉) to automate your workflows, and the tool’s integrated AI assistant further helps you be more efficient throughout the entire process. 

Notion is free for individuals. Paid plans start at $8/mo (billed annually).

2. Airtable

Airtable is a cloud-based platform that combines spreadsheets and databases. It’s a low-code tool with a neat interface that offers templates for multiple use cases like project management, timesheets, and planners.

Airtable is a user-friendly solution for storing raw data and organizing it systematically in line with your goals. The tool's automation capabilities synthesize your user research data and insights into meaningful dashboards. 

What’s more, Airtable helps you arrange your data points and easily map out the next steps. You can leverage the platform’s multiple view options to visualize your data from different perspectives.

Free for up to five creators. Paid plans start at $10 per seat/month (billed annually).

Miro is a visual platform that lets your team connect, collaborate in real-time, and create together. Essentially a whiteboard, this collaborative tool has versatile capabilities for diagramming, mind mapping, and creating flowcharts and presentations. 

Packed with unique features for documenting data and ideas, Miro helps users brainstorm and creatively compose ideas. It doubles as a database, allowing you to present your research and highlight meaningful patterns. You can also use affinity diagramming to categorize both qualitative and quantitative data thematically.

Free for up to three editable boards and unlimited team members. Paid plans start at $8 per member/month (billed annually).

Condens is a research repository ideal for storing and analyzing your data seamlessly. The tool helps structure the raw information you’ve collected from multiple sources by creating intuitive patterns. 

How it helps

With its focus on boosting real-time collaboration, Condens strengthens your UX data analysis using AI-assisted tagging and powerful segmentation to elevate your research process. The tool also offers automatic transcription, participant panel management, and highlight reels to add more depth to your research.

15-day free trial. Paid plans start at €30/month (billed annually).

Tools to collect user data and feedback

Throughout the UX research process, you’ll come across two types of data: qualitative and quantitative . While qualitative data is language-based and more subjective, quantitative data gives you a measurable numerical value for a key performance indicator (KPI).

In the context of UX research, quantitative insights help you understand user behaviors through numbers, which is the first step in knowing what you can do to achieve your desired result. Qualitative data, on the other hand, helps you understand why users behave the way they do.

Let’s look at the best user research tools for collecting and analyzing quantitative and qualitative data to improve the user experience. 

5. Hotjar Observe and Ask

Hotjar (hello there 👋) is a multi-product, digital experience insights platform that collects and analyzes both qualitative and quantitative data which you can use to enhance the user experience. Its many tools and features generate in-depth insights about user behavior and customer feedback to give you a data-informed picture of your product or website analytics , so you discover the what and the why , all in the same place. 

Hotjar provides your team with actionable, holistic insights to better understand your users and their behavior. Built with privacy in mind from day one, the industry leader makes the UX research process more efficient, saving you time and money by gathering all the insights you need in an easy-to-use central platform. Here’s how Hotjar Observe and Ask help you collect user data and feedback:

Hotjar Observe : spot patterns in user behavior to improve your site with confidence, zoom in and out from high-level behavior patterns to recordings of real user experiences, and put yourself in the customer's shoes to make changes that matter. 

Heatmaps : see a visual representation of where users click, move, and scroll on your site

Recordings : watch replays of real user sessions to understand exactly how people interact with your site, and filter recordings by Frustration and Engagement Score, events, path, and much more

Pro tip: with engagement zones in Heatmaps , understanding the layout, content, and usability of a page has never been easier. Visualize engagement patterns from where users click, move, and scroll with a grid overlay highlighting the most (and least) engaged zones on the page.

Once you know what is happening on the page, watch session replays of frustrated users to spot UX issues. Filter Recordings by Frustration Score to understand why users are rage clicking or u-turning.

Hotjar Ask : collect voice-of-the-customer (VoC) feedback and discover how users feel as they experience your site or product.

Surveys : capture in-the-moment user feedback with on-site and external surveys, learn more about what users and customers love (or hate) about your site or product—and why—and get started with 40+ survey templates

Feedback : understand what users really think about your site, let them highlight specific parts of the page they have feedback on, and spot which pages do not match their expectations

Pro tip: received negative feedback? Watch the user’s session replay to understand what went wrong and spot UX improvement opportunities.

Use Hotjar's Microsoft Teams or Slack integration to be alerted as soon as a user has answered one of your surveys, and align your entire team around user feedback.

In addition to all this, Hotjar is packed with more useful features—like Highlights to share key user insights, Trends to spot overarching behavior patterns, Integrations to automate your work, and Funnels to spot where users drop off in your most important flows. 

Get started for free. Or choose one of the paid plans to unlock more features. The best part? You pay only for the products you need!

Loop11 is a remote UX research tool that facilitates moderated and unmoderated interviews to help you learn about your users' experience with your product. Through dedicated features for collecting, organizing, and visualizing your insights, it offers a comprehensive and collaborative research platform. 

Loop11 contributes to your qualitative research with user and usability testing tools that let you test prototypes and live websites (on mobile, desktop, or tablet). It’s a great UX research software for: 

Usability testing: analyze your site’s usability with users performing actual tasks

Benchmarking: compare your site or product’s usability against your competitors

Prototype testing: test wireframes and prototypes to validate new products or features before actually developing them

A/B testing: test multiple designs against each other to determine which one offers the best UX and converts better

Information architecture testing: design and refine your information architecture by observing how users navigate your site

Loop11 allows you to bring your own research participants into their usability testing platform. If you don’t have any, the tool makes participant recruitment easy by tapping into their own pool of testers.

14-day free trial, then plans start at $179/mo (billed annually).

Pro tip: test your prototypes and wireframes with a concept testing survey to gather feedback from real users.

7. Hotjar Engage

Hotjar Engage (hey again 👋) is a user interview tool that lets you recruit the right users for your UX research and tests and allows you to spend less time on admin tasks, and more time turning insights into action. It empowers design, product, marketing, and UX teams to research user behavior, identify improvement opportunities, and validate assumptions.

Hotjar Engage enables remote usability testing and remote user research by letting you:

Recruit participants from a pool of 175,000+ verified research participants, or add your own usability testers

Automate scheduling and hosting of moderated interviews

Download transcripts of your video calls, so you can focus on gathering insights from your users during the interview 

Share and download highlights and time-stamped notes with your team and create video clips of key insights

Bring in additional observers and moderators

What’s more, Engage syncs with the other products on the Hotjar platform. After each interview, watch recordings and heatmaps to get deeper insights into what participants did—and why.

Get started for free and pay as you go, or unlock more features with a paid plan, starting from €72/mo (billed annually).

Maze ’s toolkit makes it a comprehensive UX research platform helping teams develop better products. It lets you build a cross-company research process and validate product designs, messaging, usability, and more.

Maze provides a comprehensive UX research solution with features that include prototype testing, tree testing, card sorting, in-product prompts, and more. The platform lets you:

Test : experiment with and validate prototypes, wireframes, concepts, copy, and more

Integrate : work seamlessly with the best design tools to validate ideas and speed up the design process

Report : get actionable user insights with automated metrics and reports

Reach : send targeted research campaigns to your tailored participant database

Free for one active project and 300 responses per year. Paid plans start at $75/mo (billed annually).

Tools to create new designs or features to solve user problems

Now that you've gathered your UX research data, it’s time to make improvements to your site or product. Of course, before the development phase, you need to prototype and wireframe changes.

Design tools are essential to the UX research process, as they let you bring your ideas to life and turn the precious user feedback that you collected beforehand into new products and features.

Here are our top 3 UI design tools that build new products and features:

Figma is a collaborative UI design tool that helps teams stay aligned throughout the research and development processes. It enables teams to ship new products faster.

Figma’s powerful all-in-one design platform allows UX teams to prototype while they design, and vice versa, with powerful features:

Interactive prototypes : go beyond UI design and turn static files into an interactive experience to give testers a taste of the real thing.

Share and collect feedback : toggle between your design file and live prototype, then share the latter and enable comments so user feedback stays in the same place

Fasten development : take the guesswork out of the equation for your developers by including animations and transitions

Figma also integrates with other UX research tools on this list like Notion and Maze, simplifying your workflows.

Free for 3 Figma files. Paid plans start at €12 per editor/month.

10. Adobe XD

Adobe XD is premium collaborative UI design software, downloadable for Windows or macOS. You can subscribe to Adobe XD as a standalone app or as part of Adobe’s Creative Cloud suite, which also includes Adobe Photoshop, Illustrator, and After Effects. 

Adobe XD’s collaborative vector-based experience design platform provides tools to craft prototypes that look and feel like the real thing:

Components and States : create design elements once and reuse them multiple times, or create variations to simulate interactions

3D transform : simulate 3D effects when creating immersive and interactive experiences, and rotate objects to view mockups in perspective

Share designs and prototypes : collaborate with stakeholders and designers in a centralized platform

Start for free. Paid plans start at $9.99/month (billed annually).

Pro tip: use Anima to add Hotjar to Figma and Adobe XD to your prototypes.

Sketch is a complete design platform for Mac users, boasting thoughtful features and an intuitive UI.

Sketch provides design tools to help you create early wireframes, prototypes, and flexible design systems:

Flexibility : sketch your whole design from canvas to code

Consistency : turn your elements and components into templates and reuse them everywhere

Collaboration : design with your team in real-time, test your prototypes, and improve your workflows with hundreds of plugins and integrations

30-day free trial. Plans start at $9 per editor/month.

Use UX research tools to prioritize brilliantly 

UX research is extremely important in improving the user experience, allowing you to go beyond guesswork and instinct, and base your decisions on data-informed insights. UX research tools facilitate this process by simplifying and automating tasks and offering a birds-eye view of all your research discoveries so you can prioritize the UX elements that matter most to your users. 

By identifying the right tools to use at each stage of the UX research process, you can save time, streamline your workflow, and create a better user experience.

Frequently asked questions

What are the best ux research methods.

It’s best for product and design teams to use a wide range of research methods as groundwork for improving user experience. The best UX research methods include:

Usability testing

Field studies

Moderated/unmoderated interviews

Product session recordings 

Your choice of a UX research method should be closely aligned with your goals and will depend on the challenges you’re addressing.

What do UX tools help with?

UX tools play a crucial role throughout the product development lifecycle. These tools assist with initial product planning and organizing when you are orchestrating your research campaign, helping you collect useful quantitative and qualitative insights and run user testing.

These tools also help with making realistic, dynamic prototypes, equipped with complete functionality for testing and iterating.

What is UX research analysis?

UX research analysis is the process of analyzing and structuring your UX research data so it generates actionable user-centric insights and informs your decisions. This process includes carefully categorizing and organizing data to identify patterns and highlight important findings. UX research analysis helps with prioritization and guides the product team in taking the next steps.

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20 Best UX Research Tools & Platforms in 2024

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So, you are looking to change your current UX research software? Or you are just starting with your user research journey and trying to pick the right platform for your projects ? Don’t worry, you’re in the right place to choose from the best UX research tools on the market today!

We spent hours researching and reviewing the best user research tools available, so there’s no way you won’t have a favorite after reading this article.

Without further ado, here is our list 👇

List of 20 Best UX Research Tools in 2024:

• UserTesting
• UsabilityHub (Lyssna)
• Optimal Workshop
• TryMyUI (Trymata)

In the article below, you will find a comprehensive comparison of the best UX research tools. For each UX research tool we will provide:

• List of features
• Pros and cons

At the end, you will also find a List of Free UX Research Tools .

We’ve also put together  a handy comparison table , to ease the process of choosing the ideal option and save some time for you. We’ve compared their overall rating, ease of use, quality of support, and pricing. The comparison below is based on the tool’s user ratings from the well-renowned review site Capterra.

UXtweak is an all-in-one UX research platform that combines a wide suite of tools including Website Testing, Session Recording, Card Sorting, Tree Testing, and Mobile Testing. It enables you to recruit, schedule, conduct, and analyze user interviews or any other moderated studies directly within the platform.

With capabilities to support nearly any research method, UXtweak offers advanced analytics and user recruitment options, making it ideal for gathering real user insights at any stage of development. The platform is user-friendly, designed to be easily navigable, ensuring you have everything needed for effective UX research.

• Moderated Testing
• Website Usability Testing Tool  
• Card Sorting Tool
• Session Recording with Website Heatmaps (Click, Scroll, Move, Tap)
• Mobile App Usability Testing
• Prototype Testing (Figma, Invision, Axure)
• Tree Testing Tool
• Preference Tests
• 5 Second Test
• First Click Test
• Online surveys
• Competitive Usability Testing

Need to conduct moderated research?

With UXtweak you can recruit, schedule, conduct, and analyze user interviews or any other moderated studies directly in one platform.

Try our Freefrom Interview tool for user interviews or use Study Interviews to run any UXtweak studies moderated (eg. moderated card sorting, moderated website testing…).

Moderated testing supports multiple recruitment methods:

• Bring your own participants
• Access prequalified participants from a global User Panel in 130+ countries
• Turn site visitors into participants with Onsite Recruiting
• Use your custom panel with Own Database

💡 Tip: Try the new feature called Own Database – a CRM-like tool for your user research projects. The tool allows you to easily manage your participants and invite them into any UXtweak. Perfect if you have a base of existing users.

Last but not least Onsite Recruiting widget with a built-in solution for participant incentives and the 155M+ participant pool –  User Panel  are additional useful features that will save you from participant recruiting struggles.

Try UXtweak user testing tools as a respondent in these demos 👇

Try Tree Testing ✔️

Try Website Usability Testing 🔥

• UXtweak allows you to do as many usability tests as you like.
• For smaller tasks, there is a free plan available, or you may design a custom plan to meet your needs.
• Even a total newbie will find it simple to use.
• It provides powerful analytics that are simple to understand and digest into actionable insights.

• UXtweak note: To address this, new tutorial videos are being produced.

Reviews & ratings

According to Capterra :

Overall score – 4.9/5

Ease of Use – 4.8/5

Customer Service – 5/5

UXtweak  offers a free starting plan that includes an unlimited number of live studies and no study time restrictions, making it ideal for smaller research projects.

You may also choose between Plus plan aimed at solo researchers for $49 per month (annual billing) or a Business plan with up to 11 seats. If that is not enough you can get your custom Enterprise plan tailored to your specific requirements.

UXtweak caught your attention? Try it!

Effective user research tools for improving the UX of your products, from prototypes to production, website or mobile.

2. Userbrain

Another option for a UX research tool is Userbrain. Test anything, ask questions, and get results in the form of their voice-over videos. You may also annotate the recordings, tag them for better organizing, and share links with your coworkers. Userbrain is famous for its flexible non-committing pricing model. A good option for remote research.

• Website Testing
• Automate User Testing
• Provides access to a pool of vetted research participants
• Friendly user interface
• Missing live test session
• Adding in-team testers costs $49 per month.

Overall score – 4.3/5

Ease of Use – 4.6/5

Customer Service – 4.6/5

Or $299/month for a Pro plan or $2990/year. They also offer a pay-as-you-go option, where you can pay $39/per tester.

3. UserTesting

UserTesting is one of the oldest UX research tools on the market that is very famous for its large User Panel. Insight Core, Product Insight, and Marketing Insight are their three main products. When utilized together, these three components may help with practically any type of research process.

• Website testing
• Mobile application testing
• Prototype testing
• Card sort & Tree test
• Preference test
• 5 second test
• Survey tool
• 1:1 interviews with testers
• Video recording
• Allows you to talk to your testers while they’re using your site
• Instant insights
• Advanced targeting
• Expensive plans
• Weak reports
• Lots of non-qualified testers
• The small non-English speaking user base

Overall score – 4.5/5

Ease of Use – 4.4/5

Customer Service – 4.4/5

Upon request, starting at $30,000K/year. Annual subscription only.

If you are looking for similar tools, visit our list of UserTesting alternatives .

4. Optimizely

Optimizely’s most well-known feature is A/B testing. One of the most tempting characteristics of their user research software is the ease with which new studies can be created. Everything is immediately available on the user’s dashboard. It’s very fast and efficient.

• A/B testing
• Multivariate Testing
• Tracking of clicks and conversations
• A variety of tools for managing the workflow of many teams within the application
• For designers, Optimizely provides a visual editor, as well as a number of extensions, APIs, and code choices
• Additional user accounts may be simply created, as well as project organization
• No free plan
• Small feature list

Ease of Use – 4.3/5

There is no pricing available online. For the full price list, you need to contact Optimizely directly.

5. Lookback

Another user testing platform you may want to try is Lookback. They specialize in moderated and unmoderated user tests. It’s a great option when you already have the testers for your study, as they don’t provide any help with recruiting test participants.

• Offers stakeholder observations – Lookback allows multiple people to observe your study and even take their own notes.
• Live broadcasts – Lookback has a specific feature you can use for broadcasting your studies to colleagues and discussing them in live mode.
• Unlimited participants
• All of its plans come with a 14-day trial period.
• Compatible with Native Apps
• The ability to timestamp and write notes during the recordings
• Poor connection – Noted by multiple users, connection drops might happen from time to time.
• No user panel – Lookback might be the right tool for you when you already have the participants for your research, as they don’t offer help with that.
• Problems with the mobile version and IOS testing

Overall score – 3.3/5

Ease of Use – 3.5/5

Customer Service – 2.1/5

Lookback doesn’t have a free plan, however, they do offer a free 60-day trial. After that their prices start from $25 per month with a limit of 10 sessions per year. Their professional “Insights Hub” plan is $344 per month (annual billing).

6. CrazyEgg

CrazyEgg is a usability testing and website optimization tool that uses a click-based interface. It enables you to generate heat maps and track your website visitors’ every move. CrazyEgg helps you understand your customers’ journey on your website by using Snapshots and Recordings.

• Snapshot reporting 
• Heatmaps and scroll maps 
• Session recordings 
• Demo dashboard
• Set up 30-day trials on all of its plans quickly and easily.
• Allows traffic from ad campaigns to be analyzed.
• 30-day money-back guarantee 
• No free trial 
• Limited usability testing tools

Ease of Use – 4.5/5

Customer Service – 4.1/5

Its basic plan starts at $29/month, billed annually, and goes up to $249/month, depending on the number of page views and recording you need. An enterprise plan is available.

7. UserZoom

UserZoom is a UX research tool for doing enterprise-level user experience research and testing. It may be used to test prototypes and websites, follow the activities of remote testers, do market research, and more. It allows you to personalize your plan by adding a choice of extra features based on your requirements.

• Usability testing
• Click Testing
• Participant Recruitment
• Unlimited screening questions
• Large user panel
• Great reports and analytics
• Not recommended for individuals or small businesses.
• Can be hard to use  – The UI of the platform is known to be a little complicated and not the most intuitive for a complete beginner.
• Though detailed, study instructions can sometimes be confusing
• No free trial plans 

Overall score – 4.4/5

Customer Service – 4.7/5

Upon request, starting at $70,000/year.

Can’t decide between UserTesting and UserZoom? Read our comparison.

Hotjar is a user feedback platform that combines a variety of analytics tools and capabilities with a variety of feedback choices. Their products allow you to conduct usability testing on your app or website while also providing actionable behavioral data. It can keep track of and display clicks, motions, and scrolling. Viewing visitor logs allows you to see how people behave on your website in real-time.

• Visitor recordings
• Conversion funnels
• Feedback polls
• Incoming Feedback
• Attributes and triggers that help you target effectively
• There is no limit to the number of people on your team that may access the platform because each feature has an unlimited number of replies
• Limited feature set compared to other UX research tools. 
• Doesn’t offer user recruitment tools

Overall score – 4.7/5

Customer Service – 4.5/5

Up to 35 sessions per day, unlimited heatmaps, and 1,050 recordings per month are all included in Hotjar’s basic free subscription. The fee-based plans start from $32 and go up much higher, depending on your needs

Since the focus of HotJar is mostly on session recording and heatmaps you might need additional software for thorough UX research.

9. UsabilityHub (now Lyssa)

UsabilityHub, now rebranded as Lyssna, is a remote user research platform based in Australia that delivers rapid customer experience feedback using a variety of research methods.

• Preference Test
• Five Second Test
• Built-in participant panel
• Free starter plan
• Textual response to study questions
• Can’t observe how the participants engage with the product

Customer Service – 4.8/5

Free starter plans offer you the option to test up to 2 minutes long. For basic tests and solo researchers, the plan starts at $75 per month (billed annually).

10. Loop 11

Australian-born, Loop 11 is also a great user research tool you should definitely look at. They offer comprehensive reports and different types of usability tests. This platform makes it easy to engage with users, get to know them better, and collect user feedback.

• Heat maps and clickstream analysis
• Testing of live websites or prototypes
• Benchmarking 
• 14-day trial for all  plans
• Supports desktop, mobile, and tablet devices
• Participants must be brought by the users, no participant recruitment support
• People must first download the Loop11 app to participate.
• In comparison to other plans, this one is more pricey.

Overall rating – 4.5/5 on G2 .

Starts at $179/month for the Rapid Insights plan if billed annually. Pro Plan is $358/month and the Enterprise plan is $533/month (all billed annually).

11. Optimal Workshop

Another UX research tool you might want to consider for your research studies is Optimal Workshop. It offers 5 powerful tools that can help streamline your user research strategy and collect insights, valuable insights.

• Card Sorting
• Tree Testing
• First Click Testing
• Qualitative research

Compare Optimal Workshop with UXtweak.

• Easy recruiting from their 50M+ User Panel
• The pricing model is not flexible enough and can be expensive for some people.
• Only available in English.

A free plan is available. The paid solution starts at $208/month (billed annually). 

Maze is a UX research platform renowned for its rich set of UX resources . It is a great tool that enables agile teams to gather insights, learn, and take action quickly.

• Prototype Testing
• 5 Second Testing
• Card Sorting 
• Tree testing
• Screen recording
• 70K+ User Panel to recruit participants from
• Easy collaboration with colleagues
• Basic analytics for your studies
• The surveying capabilities of Maze are limited

Maze is a great tool for more basic user research and product discovery. If you are looking for more advanced features you might find a suitable solution in our Maze alternatives .

Overall score –  4.0/5

Ease of Use –  4.2/5

Customer Service – 3.5/5

Free plan available. The Starter plan is $99/month (billed annually). Their next Team plan starts at $1250/month with 5 seats at the minimum.

13. Userlytics

Userlytics are renowned for their rich feature set and reasonable pricing structure. Apart from the fact that their UI is rather outdated, it’s a great platform to keep in mind, especially if the tool’s visual aspects aren’t vital to you.

• Moderated & Unmoderated Usability Testing
• User Testing for Mobile Apps
• 5 Second testing
• You can purchase automatic, multilingual, AI-generated transcriptions of your user tests.
• 2M+ User Panel to recruit participants from
• Out-dated UI
• No PDF reports are available

Overall score – 4.6/5

Customer Service – 4.9/5

No free plan is available. The plan options and pricing can be found on their website. They offer project and subscription based options. Subscription-based plan starts at $499/month.

14. PlaybookUX

A cloud-based user experience (UX) testing service called PlaybookUX aids companies of all sizes in capturing and examining client interactions with products, websites, and prototypes. They provide a handy pay-as-you-go option in addition to a 7-day free trial.

• Moderated and Unmoderated usability testing
• Mobile app testing
• Card sorting 
• Intuitive UI
• Flexible pricing 
• No user panel is available

According to   G2 :

Overall score – 4.6 /5

Ease of Use – 9/10

Customer Service – 9.6/10

The Grow plan is $267/month and the Scale plan is $450/month (billed annually).

The Pay-as-you-go option starts at $59/participant.

UX research tool designed to aid user researchers, designers, and anyone involved in the development of online products.

• Card sorting
• Intuitive, but outdated UI
• No way to preview the test before sending it out
• No user panel

In UXArmy you pay for the specific tool you choose, not the whole platform. The prices are upon request.

16. Userfeel

A usability testing tool called Userfeel provides videos of user interviews with actual people talking about their experiences using your website or app.

• Moderated usability testing
• Unmoderated usability testing
• 150K user panel to recruit from
• Voice Transcription
• You have to pay $30 to bring your own testers

Customer Service – 4.0/5

There are no plans. You only pay either for recruiting from their user panel or bringing your own participants. The prices start at $30/respondent and go up to $180/respondent, depending on the testing method you choose (unmoderated vs moderated).

Explore Userfeel alternatives to get a better grasp of what the current market offers.

17. TryMyUI (Trymata)

TryMyUI, now rebranded as Trymata is a UX research platform offering quick, thorough, and affordable usability testing services that can fit into any company’s schedule and workflow.

• Moderated and unmoderated usability testing
• 500K user panel to recruit from
• Poor customer support
• Outdated UI

Overall score – 3.5/5

Ease of Use – 3.1/5

Customer Service – 2.8/5

The cheapest option is $399 per month if billed annually. If that is outside of your budget, take a look at TryMyUI alternatives .

18. Useberry

Useberry, a user experience startup with Greek roots, offers a variety of remote testing tools that can support your research activities. This platform is mostly focused on codeless prototype analytics.

• Single task testing
• Five second testing
• First click test
• Integrates with 5 different prototyping tools: Figma, Invision, Marvel, Adobe XD, Sketch
• They offer a User Panel you can recruit from
• The user panel is quite small compared to other platforms (290K)

Free plan available.

Prices for their paid solutions start from $67/month (annual billing). A custom enterprise plan is also available.

19. Userpeek

Userpeek is a new player in the market of UX research platforms and they are growing. They offer simple unmoderated website usability testing and a limited ability to test prototypes.

• Highlight reels from recordings during the testing
• AI-generated transcripts
• Very limited features
• You can only test prototypes that are on a URL.
• The panel is only English-speaking at the moment and there is no option to bring your own users.

The Flex plan is $55/month. The Grow plan is $211/month (billed annually) and includes 5 testers per month.

20. Ballpark

This London-based user research platform is a solid choice if you’re looking for a simple tool for UX research.

• website testing
• prototype testing
• copy testing
• You can recruit from a tester panel of 92,000+ participants and 200+ profiling attributes
• The Ballpark team is very responsive to customer ideas and wishes in regards to the platform functionality
• Sometimes the responses collected via the recruitment panel can be of low quality
• The limits of active studies

According to G2:

Ease of Use – 9.1/10

Customer Service – 8.6/10

The Starter plan is $100/month and the Business plan is $189/month. An Enterprise plan is also available.

Free UX research software in 2024

Out of the 20 UX research tools we evaluated ,  6 offer usable free plans  you helpful when conducting your research. Please  keep in mind that the free plans will come with limitations  but are great if you are just starting out or if you need to evaluate research software to pick the best solution for your specific needs.

Here are the  research platforms offering free plans in 2024  that are worth a try in our opinion.

6 Free UX Research Tools (that have usable plans)

• UsabilityHub

Have you found your favorite user research tool?

We understand that searching for the best UX research tool might take hours and days. However, hopefully, our list of the top user research and usability testing tools helped you with making your decision.

UX research is a complex process of gathering and analyzing data, conducted through various methods. Therefore, it is extremely important to choose the right tools with a rich feature set, that will assist you on the way .

Why not try it now?  In case  UXtweak  made it to your final selection, create a  free account  or  book a demo call , so you are all set for the year 2024. 

Streamline your UX research with UXtweak

Effective user research tools for improving the UX of your products, from prototypes to production.

People also ask (FAQ)

A UX research tool is software or a platform designed to help researchers collect, analyze, and visualize data related to user experience. These tools may include many test options such as surveys , card sorting , website and app testing , as well as participant recruitment panels .

These are the top UX research tools to use in 2024:

• UserTesting.com

UXtweak is a fast and inexpensive tool for UX research. This all-in-one platform provides a rich set of tools for user and usability testing, comprehensive analytics, and access to a large participant panel, all with the most competitive pricing.

UX research methods are techniques used to understand how people interact with products or services . They provide insight into user motivations, behaviors, and needs, and evaluate the user experience with the aim of optimizing it. UX research methods can be divided into qualitative and quantitative . To learn more check out the complete guide of UX research methods .

Tereza Stehlikova is a Marketing Specialist at UXtweak where she shares her expertise by leveraging the company's communications and PR activities. With a degree in International relations, she became passionate about user experience design and quickly found herself at UXtweak, working closely with designers and researchers. Tereza is also a big part of the UX Research Geeks podcast, responsible for collaborating with our host Tina and getting new inspiring UX people to come talk to us and share their experiences.

UXtweak is buzzing with expert UX research, making thousands of products more user friendly every day

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Try Qualtrics for free

10 must-know ux research tools.

8 min read Whether you’re sketching wireframes, discovering user needs or stress-testing a user journey with live participants, the right tools can save you time and make sure your UX research is as accurate and useful as possible.

We’ve rounded up some of the best free and paid UX research tools out there to help you explore your options and choose what to add to your UX research toolbox.

1. Qualtrics Strategic Research

What does it do? : Strategic Research is a powerful survey engine that is widely used in UX research as well as market research , academic studies and in business. It’s a single platform where you can design survey flows, run studies and then analyze and present your data.

Highlights :

is a powerful survey engine that is widely used in UX research as well as market research , academic studies and in business. It’s a single platform where you can design survey flows, run studies and then analyze and present your data.

combines power with flexibility, with a wide range of survey flows and question types to choose from. You can download and use our free survey templates covering a wide range of applications, from website suggestion boxes to quick polls and employee engagement surveys.

Price : You can use Strategic Research with a free Qualtrics account , or integrate it with other Qualtrics features as part of a paid plan.

2. Whimsical

What does it do? A visual communication tool for UX professionals. It can be used to map out initial ideas for wireframes and visualize hierarchical structures such as user journey flows or navigation menus. It also offers a mind-mapping tool, a Sticky Notes tool which can be used as a kanban board to organize team tasks, and a space to draft and share documents.

Highlights : it’s easy to learn and use thanks to a drag-and-drop interface, but its real strength lies in its shareability. Whimsical users say it’s easy to collaborate internally or even present early-stage designs and plans to external stakeholders. It’s also very affordable.

Price : Free basic tier. The full produce is $10 per month paid annually or $12 per month if you pay monthly.

https://whimsical.com/

3. InVision

What does it do? : InVision takes your wireframe sketches and prototypes one step further by adding functionality and motion, so you can present and test interactive flows rather than just flat designs. It also features tools to help you design from scratch, including mood boards for collecting your ideas on look and feel.

Highlights : It’s highly collaborative and built for a fast, iterative way of working. Users appreciate how easy it is to share and improve their prototypes. The integration list includes Atlassian (JIRA, Confluence and Trello), Slack, Microsoft and Adobe.

Price : Free for up to 10 users, $7.95 per month for up to 15 users, and custom pricing for the Enterprise-level product.

https://www.invisionapp.com/

4. UserZoom

What does it do? A long-established UX research platform that rolls many user experience tools into one. It offers card sorting, click testing, surveys, tree testing and live intercepts. Following its acquisition of Validately, it also offers that platform’s tools for interviews, participant recruitment and remote usability testing, both moderated and unmoderated.

Highlights : UserZoom is a powerful platform that offers a lot of capabilities all in one place. It may be best suited to larger companies and experienced UX professionals who can take advantage of its sophistication. Users praise its expert support services and range of features.

Price : UserZoom uses custom pricing for its main product. Subscriptions to UserZoom Go (formerly Validately) start from $500 per year.

https://www.userzoom.com/

5. UserTesting

What does it do? : UserTesting is best known for its remote video-based participant feedback. Using your own participants or UserTesting’s panel, you can conduct interviews or gather self-guided videos of participants using products, then transcribe, share and create highlight reels.

Highlights : The ability to use UserTesting’s own panel is a time-saver for many businesses. There is also a library of templates for self-guided tests that you can use to save time. UserTesting integrates with other popular tools like Slack and Adobe.

Price : Custom pricing. UserTesting offers limited individual plans and more comprehensive enterprise-level plans.

https://www.usertesting.com/

What does it do? : Dscout helps you carry out online interviews, diary studies and in-the-moment responses from users via their devices – ideal for younger users who are never without their phones. You can tap into a participant panel of ready-recruited ‘scouts’, making it easy to set up and run a study quickly.

Highlights : Aside from the central features of live observation and diary studies, Dscout users appreciate its automated messaging of participants, integration with Slack and generally smooth and easy user experience.

Price : Dscout uses custom pricing arranged via its sales team.

https://dscout.com/

What does it do? : Hotjar helps you follow your end-users’ mouse clicks, scrolls and screen taps through heat maps and session recordings. This visual data can be tagged, filtered and shared within your organization and beyond. Hotjar also offers surveys and contextual feedback tools.

Highlights : Hotjar’s a relative old-timer on the UX tool scene, and over the years it’s gotten really good at what it does. Users like how accessible it is, even to those without background knowledge.

Price : Basic plans are free, or you can tier up to a ‘plus’ account at $39 per month. Enterprise pricing is arranged via Hotjar’s sales team.

https://www.hotjar.com/

8. Optimal Sort

What does it do? : Optimal Sort is a card-sorting tool – useful for getting feedback on information structure and navigation hierarchy in your website, content channel or app. Using Optimal Sort, participants can sort topics or items into the lists they think are most logical using a simple drag and drop interface. The tool then helps you make sense of the results with visual representations showing trends and patterns among responses.

Highlights : Optimal Sort is part of Optimal Workshop, a suite of 5 tools including a tree test capability to follow up on your card sorting. It’s praised for its simplicity and the clarity of its messaging. It walks the walk with an excellent UX of its own.

Price : The Optimal Workshop package, including Optimal Sort and 4 other tools, is $166 per month for an individual plan, or a part of a business plan with discounts for multiple users.

https://www.optimalworkshop.com/optimalsort/

9. Qualtrics XM platform

What does it do? : Our ultimate listening tool brings together feedback of all kinds, from social media sentiment to emotion analysis in video to third-party reviews, in one centralized platform where you can quickly and easily reference it to help you make decisions about UX and experience design.

Highlights : Our listening tools are all designed around one concept – improved experiences. Our platform is geared towards helping you act on the information you collect, so you can benefit from the insights you need without having to sift through irrelevant data. If you want to know exactly what your users think and feel, this is the tool for you.

Price: Listening tools are available as part of a paid Qualtrics package. Contact us to set up a free demo.

What does it do? : VWO provides A/B testing and multivariate testing to help you test and compare the performance of your website designs or design elements across split URLs. As well as helping the UX team, it’s a useful tool for marketing teams and anyone else interested in experience design.

Highlights : VWO is built to scale with you. Its Enterprise solutions give larger businesses the expertise and support they need, and it has the client list to prove it. VWO users appreciate its value for money and easy-to-use interface.

Price : The testing package starts at $199 per month as a stand-alone product, or you can subscribe as part of a wider plan with custom pricing.

https://vwo.com/

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