Professor and Head
Department of Commerce
Senate Member
I/C Director Institute of N.U Jain Career Education and Development
I/C Director UPSC Research & Competitive Examinations Coaching Centre
UNIVERSITY OF MUMBAI
(Ph.D, M.COM, LL.B, Net & Set, Diploma in Communication Technology)
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Contact- Mobile- 9136596295
Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.
The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.
The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.
Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.
Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.
“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”
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PhD in Marketing is a full-time doctorate program which is of duration 3 to 5 years. This is basically a professional degree which aims to prepare students to teach and perform research with the help of a variety of courses based on theoretical aspects of marketing.
Check Top PhD Marketing Colleges in India here.
In this course, students will study quantitative models in marketing literature, and develop the skills needed to analyse and evaluate current models. Students heavily focus on issues that relate to research design, measurement and scaling and data collection.
The subjects taught in this discipline include marketing models, statistics, research methodology, marketing and public policy marketing theory etc.
Admission to this program will be done based on the candidate's performance in the entrance exam which is followed by a personal interview round conducted by the college or university.To be eligible to apply to this course, students must hold a Master’s degree in relevant discipline from a recognized university.
The average tuition fees that students need to pay to pursue PhD in Marketing from Indian colleges usually ranges between INR 50,000 and 4,00,000 per annum.
After completing PhD Marketing course, students have many job opportunities in India as well as abroad. Students will be able to find work as a Brand Manager, Market Research Analyst, New Product Manager, Teacher & Lecturer, Marketing Communications Leader etc. in the areas like Marketing Firms, Management Companies, MNCs etc.
The average salary offered to a degree holder in PhD Marketing is around INR 2,00,000 to INR 10,00,000, but this can be higher on the basis of experience and other factors.
If students wish to do further research, they can become independent researchers and publish their research papers. They can also earn a DSc (Doctor of Science) degree in the related domain in future.
4.1 4.2 4.3 4.4 6.1 |
Highlights for PhD Marketing program are provided in the table given below:
PhD Marketing | |
Doctor of Philosophy in Marketing | |
Doctorate | |
3 Years | |
Hold a Master’s degree in relevant discipline from a recognized university | |
Merit based/Entrance exam | |
INR 50,000 to 4,00,000 | |
Brand Manager, Deputy Manager, e-Marketing Manager, Internet Marketing Manager, Market Research Analyst, Marketing Communications Leader, Marketing Executive, Marketing Executive, Marketing Manager, New Product Manager, Resident Marketing Executive, Teacher & Lecturer, Tell Caller/Telesales etc. | |
Research & Educational Institutes, Accenture in India, Print venue, Basil Lifecare Pvt. Limited, DHTC Logistics Limited, Daimler India Commercial Vehicles Pvt. Limited, and Raymond Limited etc. | |
INR 2,00,000 to 10,00,000 |
Information and details about the PhD Marketing program are as follows.
The goal to attain a PhD in Marketing degree will depend on each individual’s aspirations and goals. Some of the benefits and perks of pursuing PhD Marketing degree program has been mentioned below:
The PhD Marketing Admission Process can vary as per the rules and regulations of the concerned university. Some universities grant admission to students in PhD Marketing programs based on merit in the master’s degree program. Some of the top-most Indian universities prefer conducting entrance exams to grant admission to qualified candidates.
The admission procedures followed in the Indian universities for admission to PhD Marketing are given below.
Merit-based admission
In merit-based admission, the universities offering PhD Marketing programs grant admission to students based on their marks obtained in the graduation level.
Entrance-Based Admission
The steps of the entrance-based admission are provided below:
A student must have to be eligible to pursue a certain course. The eligibility criteria for the PhD in Marketing course are the following:-
There are many national and state-level entrance exams to appear for the admission into PhD Marketing course. Listed below are some of these popular PhD Marketing entrance exams.
GATE: GATE is a national-level exam conducted jointly by the Indian Institute of Science and IITs to select candidates for the award of PhD degree jobs or lectureship in Indian universities and colleges.
UGC NET: The National Testing Agency conducts this exam on behalf of the University Grants Commission. Qualified candidates are granted admission to the various doctorate level courses. This test is also used for deciding the eligibility for JRF or post of Assistant Professor in colleges and universities.
The application dates, exam dates and the mode of the exam of the above-mentioned exams are provided in the table below.
Exam Name | Application Period | Exam Date | Exam Mode |
---|---|---|---|
August 31 – October 12, 2023 | February 3, 4, 10 & 11 2024 | Online | |
CSIR NET | Test 1: March – April 2024 Test 2: September 2024 | Test 1: June 2024 Test 2: December 2024 | Online |
ICMR JRF | May 20 – June 18, 2024 | July 8, 2024 | Online |
UGC NET | Last week of December – 4 week of January 2023 | June 10 – 21, 2024 | Online |
If a student wants to pursue a PhD Marketing course, he/she has to clear the entrance exam and while preparing for the PhD entrance examination, students should keep some important tips mentioned herewith so that they can prepare for the exam properly and can clear the qualifying examination easily with good scores.
To get admission in the top PhD Marketing college, students are advised to keep the following points in mind:
Although the PhD in Marketing program syllabus varies from college to college, it mostly consists of some common foundation courses that students can select based on their interests.
The common subjects that are included in the structured PhD Marketing syllabus are provided in the table given below:
SEMESTER 1 | SEMESTER 2 |
---|---|
Marketing Models | Brand and Product Management |
Marketing Models | Reading Seminar in advertising management |
Theories in Consumer Behaviour | Supply Chain Management |
Advances in Retail Management | Marketing and Public policy |
Research Methodology | Statistics |
The table below shows the best PhD Marketing colleges and universities that offer the course in a full-time mode.
Name of the College/ University | Average Annual Fees | Admission Process | Average Annual Salary |
---|---|---|---|
INR 2,25,000 | Entrance Exam + PI | INR 6,50,000 | |
INR 40,000 | Entrance Exam + PI | INR 8,00,000 | |
INR 2,00,000 | Entrance Exam + PI | INR 10,50,000 | |
INR 1.50 Lakhs | Entrance Exam + PI | INR 4,19,000 | |
INR 80,000 | Entrance Exam + PI | INR 7,50,000 | |
INR 50,000 | Entrance Exam + PI | INR 5,00,000 | |
INR 73,200 | Entrance Exam + PI | INR 5,20,000 | |
INR 66,500 | Entrance Exam + PI | INR 4,00,000 | |
INR 1.04 Lakhs | Entrance Exam + PI | INR 3,75,000 | |
INR 25,800 | Entrance Exam + PI | INR 4,80,000 |
Source: College Websites
The tabulation below depicts the comparison made among the three top PhD Marketing colleges in India.
Parameter | IIFT, Kolkata | KIIT, Bhubaneswar | Nirma University, Ahmedabad |
---|---|---|---|
IIFT Kolkata provides admission in full-time and part-time MBA. Moreover, it is the only one among the top 10 Business Schools in India that offers MBA in International Business. | Kalinga Institute of Industrial Technology (KIIT) is a private University which was founded in 1992. The University is accredited by NAAC, NBA and IET. KIIT is one of the top-ranked private universities in India which is recognized by UGC and NIRF. Various courses in the fields of medicine, biotechnology, law, computer application, management and engineering are offered by the University. | It is popular for its academic ambiance and amenities. It is recognized by the University Grants Commission [UGC] and is accredited by NAAC. The KIIT university is a member of Association of Commonwealth Universities [ACU] and Association of Indian Universities [AIU]. University offers both undergraduate and postgraduate degrees. University offers both undergraduate and postgraduate degrees. | |
Kolkata | Bhubaneswar | Ahmedabad | |
Entrance Exam + PI | Entrance Exam + PI | Entrance Exam + PI | |
INR 2,00,000 | INR 2,25,000 | INR 40,000 | |
INR 10,50,000 | INR 6,50,000 | INR 8,00,000 | |
Honda, IBM, ICICI Bank, Practo, Google, Goldman Sachs, Godrej Industries, Glocal Healthcare, Philips, Air India, American Express, American Express, Arga Investments, Reebok etc. | Accenture, Amazon, L&T Technology Services, KPIT, ITC InfoTech, Ramky Environ Engineers, Samsung R&D, Skylark Drones, Zomato, Hexaware, HP, TVS Motors, Tudip Technologies, Tata Steel Processing & Distribution etc. | Cognizant, Cybage India Software, IBM, Saint-Gobain Glass, Synopsys, Essar group, Fractal Analytics Ltd, Hewlett-Packard (HP), Samsung, TCS, Easy Commerce, L & T INFOTECH, MphasiS, Sanmar Group etc. |
PhD Marketing and PhD Management Studies are two different doctoral level courses which are offered by a large number of institutes across India.
Check the list of Top PhD Management Studies Colleges in India.
Check the table below for more comparative details:
Parameters | PhD Marketing | PhD Management Studies |
---|---|---|
In this course, students learn consumer behaviour that is mainly psychology-based and Quantitative modelling that is largely based on economic and statistical theories. | The objective of this course is to provide complete information and perspective about the management skills required to run an enterprise or business. | |
Merit/ Entrance-Based | Merit/ Entrance-Based | |
Masters or equivalent degree in a relevant field from a recognized university | Masters or equivalent degree in a relevant field from a recognized university | |
INR 50,000 to 4,00,000 | INR 20,000 to 5,00,000 | |
Marketing Communications Leader, Marketing Executive, Marketing Executive, Marketing Manager, New Product Manager, Resident Marketing Executive, Teacher & Lecturer etc. | Senior Marketing Manager, HR Manager, Data Analyst, Business Development Manager, Associate Manager etc. | |
INR 2,00,000 to 10,00,000 | INR 4,00,000 - 8,00,000 |
After getting a degree in this field, a candidate can get a variety of jobs to choose from. It will be easy for them to work for the government and private organizations and many other sectors. They can also choose to teach as a professor or a lecturer in colleges or universities.
Tabulation below shows some of the most common PhD Marketing job profiles and career prospects after completing the course are as follows:
Job Profile | Job Description | Average Annual Salary |
---|---|---|
The responsibilities of a Lecturer & Teacher includes, to developing curricula and delivering course material, to conducting research, fieldwork, and investigations, and writing up reports, to publishing research, delivering presentations, and networking with others in the field, to travelling to other universities or academic settings to participate in learning opportunities and gain experience, to participating in committee, departmental, and faculty meetings, to providing training and mentoring to teaching assistants and junior lecturers. | INR 3,33,000 | |
A Marketing Manager's responsibilities are to developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones and their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products or services, and liaising with media organizations and advertising agencies. | INR 4,13,000 | |
Product Manager job duties are to determine customers' needs and desires by specifying the research needed to obtain market information, to recommend the nature and scope of present and future product lines by reviewing product specifications and requirements and to appraising new product ideas and/or product or packaging changes. | INR 8,64,000 | |
A brand manager's responsibilities are to create and design promotional activities to drive the desired message for an organization’s service or product. Their duties can include advertising, creating promotions, and generating marketing campaigns. | INR 3,50,000 | |
A Deputy Manager is also known as an assistant manager who works closely with the manager and helps him to develop, coordinate and plan projects and programs. The duties or responsibilities of deputy managers vary depending on where they work. | INR 5,60,000 |
PhD degree is a doctorate level degree and is the highest educational degree one can earn in the country. Generally one does not pursue further studies post completion of the PhD Marketing degree.
Employability is high and graduates are hired quickly upon completion of their degree in high pay job profiles. With this knowledge, there is no limit to learning and knowledge.
Some of the most frequently asked questions pertaining to the PhD Marketing program are as follows:
Ques. I am planning to do a PhD in Marketing from the USA. Will there be good job opportunities post that?
Ans. There are a lot of different types of jobs for PhD in Marketing degree holders like teaching focused, research focused, large, small, private, religious, secular even a few industry positions.
Ques. How useful it is to pursue a PhD Marketing program?
Ans. It is useful if you want an academic career or want to work in the education field or if you want to work as a consultant in doing research related projects with marketing consultancy firms.
Ques. What is the best country to pursue a PhD in Marketing course?
Ans. USA and Australia are the best in the world for Business and Marketing PhD courses.
Ques. Which universities in India offer PhD Marketing courses?
Ans. Sharda University, Amity University, Alliance University, Kalinga Institute of Industrial Technology, Nirma University etc. are some of the top universities offering PhD Marketing programs in India.
Ques. For a PhD in Marketing (specifically Consumer Behaviour focus) course what is more important, Verbal or Quantitative GMAT score?
Ans. Quant score matters more than verbal for both CB and Quantitative Marketing for PhD students because both sides are scientific and require hard Mathematics skills. The quant score shows admissions committees that you're going to be able to pass coursework.
Ques. Which exam should I take to apply for a PhD Marketing in the US GRE/GMAT?
Ans. A PhD in Marketing will usually look for a GRE Score. However in certain cases GMAT also works. The point to understand is that GRE and GMAT are merely standardized testing requirements. The GMAT has a tougher verbal section while the GRE is tougher in its Math. Pick the exam that suit your abilities better and ensure you get a fantastic score.
Ques. What would a PhD in Marketing get you?
Ans. From a career mentor perspective, most PhDs in business subjects will be academicians as faculty. The PhDs in Economics and Quantitative methods in business might be able to find success in job hunting in the financial world.
Ques. What is the average annual salary that a PhD Marketing degree holder can expect?
Ans. The average annual salary that a PhD Marketing degree holder can expect ranges between INR 2,00,000 to 9,00,000.
Ques. What is the benefit of doing a PhD Marketing course?
Ans. Positions in this field have less flexibility in what your research entails, but generally pay higher wages than an academic job.
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1 Reviews found
Course curriculum overview.
Faculties are great here, they have a great research orientation and PGP students here also work with a professor to get a huge understanding of the research that will help them to use the same learning in future also. Exams occur two times i.e. Mid Term and End Term. The course is really rigorous and requires a lot of effort from the student side.
The fee of PGP is 10.5 lakhs. And there is also a scholarship for students that are based on the meritocracy as well as Govt. Financial aid for people who don't have strong Financial background. PhD scholars get the scholarship of 32,800 per month for First Two years and 50,000 for purchasing laptops and free hostel accommodation is provided.
M.phil. (management), ph.d. (business administration), ph.d. (finance), ph.d. (human resource management), ph.d. (marketing) colleges in india.
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Ph.D in Marketing is a full-time doctorate program focuses on models in marketing literature, and develops the skills needed to analyze and evaluate current models. ... June 2006 M.M.S.( Marketing ), University of Mumbai, Narsee Monjee Institute of Management Studies, June 1992, First Class. B. Tech (Electrical Engineering), National Institute ...
Regular Ph.D. Programme - Program Details. The Ph.D. curriculum is spread across 39 credits including Ph.D. Core courses, stream specific courses, PGP Courses and Seminar presentations. The syllabus of each course is available in the Academic section. The proposed Ph.D. course structure provides an opportunity for the Scholars to have the ...
Thesis title - Essays on Merger and Acqusitions in India. Apply for NMIMS Ph.D Admission 2024. SVKM's NMIMS Mumbai Campus Approved by AICTE, New Delhi. It offers 4-6 Years PhD Management Program. Realise your dream to reach the pinnacle in the field of management through advanced studies, backed by research.
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The Indian Institute of Management, Mumbai, admits Ph.D. Scholars with financial assistance. The programme encompasses various facets of contemporary Industrial, Business, and Social Issues in Operations and Supply Chain Management, Analytics and Data Science, Organizational Behaviour & Human Resource Management, Marketing, Finance, Economics & Strategy, and Sustainability Management.
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Doctoral Programme. The Doctoral Programme prepares the students for careers in teaching and research. The academic programme leading to the PhD degree is broad-based and involves a minimum course credit requirement and research thesis. The institute also encourages research in interdisciplinary areas through a system of joint supervision and ...
Our PhD Programme, in affiliation with Mumbai University, aims to empower individuals, through sound research, expert guidance, and a treasure trove of study material. PhD Programme in Management Studies of University of Mumbai. This course endeavours to create a rich talent pool that will be the driving force of the future through research.
Amity University,Mumbai, Maharashtra has 120 Courses with Average Fees 284000 per year. Top Courses at Amity University Mumbai, Maharashtra are Bachelor of Animation, B.Sc, M.Sc. ... Ph.D. (Marketing) From Amity University Mumbai, Mumbai. Mumbai, Maharashtra Private University Estd 2014
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The Department of Commerce was established on 1st December, 1980.The Department provides instruction for two years course of Master of Commerce (M.Com.) Degree by papers/by Research. For the M.Com. Degree by papers a student has to study three compulsory papers and has to select optional subject with five papers from a wide range of optional ...
with strong academic foundation a. edge research. 1. Eligibility for Ph.D. Admission Candidates must possess-A master's degree or Two-year Post Graduate Diploma (obtained after completing a bachelor's degree with 55% marks or equivalent) or a 5-year Integrated master's degree (obtained after completing higher s.
Marketing. The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered on the immediate and future needs and wants of customers. Students in the marketing program work closely with faculty in the Marketing Unit and engage in a broad spectrum of disciplinary bases.
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Students will be able to find work as a Brand Manager, Market Research Analyst, New Product Manager, Teacher & Lecturer, Marketing Communications Leader etc. in the areas like Marketing Firms, Management Companies, MNCs etc. The average salary offered to a degree holder in PhD Marketing is around INR 2,00,000 to INR 10,00,000, but this can be ...
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Executive Ph.D. Programme - Program Details. Program Overview Program Details Eligibility Criteria. (A) In case of a Master's degree (Full Time - 2 years or equivalent) from any IIMs/ IITs/ NITs or national level, the candidate will have to complete a total of 12 credits within one year from the date of admission. 4 Courses - 12 Credits. Level I.
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PhD Entrance Test (PET) conducted by the University of Mumbai Personal Interview conducted by the research centre. For further details, please contact: 022-24198300 Extn: 8191 / 8192. Welingkar Institute of management is one of the best college for phd in management studies in Mumbai. Get details about our programme usp, structure & career ...
The Indian Institute of Management, Mumbai, admits professionally employed persons as Executive Ph.D. Scholars without any financial assistance. The programme encompasses various facets of contemporary Industrial, Business, and Social Issues in Operations and Supply Chain Management, Analytics and Data Science, Organizational Behaviour & Human ...
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