Ph.D. in Marketing

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Ph.D. in Marketing |

The area encompasses various domains relating to general management. The domains for research include;

  • Marketing Strategy -building product-market competitive advantage.
  • Brand Management -planning and deploying corporate resources through strategic initiatives creating brand differentiators to build brand equity.
  • Customer Engagement Management – building, maintaining, nurturing most valuable and growable customers for building Life Time Value for the business.
  • Integrated Marketing Communications and Digital Marketing using Above-the-Line, through-the -Line and Below-the-Line communication tools and techniques involving Traditional and New Media platforms to build strong brands.
  • Consumer Behaviour and Insight Mining- analysing and understanding the evolving consumer cultures to target consumers for profile-based marketing initiatives.
  • Retail Marketing Management -Analysing and understanding retail customer dynamics for building conversion and customer care strategies using frontend and backend retail data analytics.
  • Sales and Distribution – Planning and executing market-level strategies involving prospecting, qualifying leads, need assessment, sales pitch formulation, objection handling, closing the sale, follow up for repeat sales to build bonded customers . Techniques involved will encompass-Relationship Selling Model, SNAP Model, Hunter and Farmer Model, Versatile Selling Model.

These above areas of research in Marketing will involve cutting-edge innovative processes and research methods and techniques with specific focus on market driven data analysis for specific use in industry and academia.

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Key Information

  • Programme Code ST1759
  • Course Type Ph.D.
  • Mode of study Regular
  • Campus Vidyavihar - Mumbai
  • Institute K J Somaiya Institute of Management

Guide Associated

Sr.No. Research Guide Qualification Research Areas
1 Ph.D., University of Pune, June 2006 M.M.S.( Marketing ), University of Mumbai, Narsee Monjee Institute of Management Studies, June 1992, First Class. B. Tech (Electrical Engineering), National Institute of Technology, Warangal, January 1986, First Class Consumer Behavior, Brand Management, Emerging Markets
2 Ph.D (Management), MTM (Master of Tourism Management), UGC- NET Services Marketing, Internal Marketing, Customer Satisfaction and Loyalty, Customer Perception, CRM, Customer Satisfaction and Loyalty, Customer Experience Management and Tourism and Hospitality Marketing and Management. Also done cross-functional research (Operations and HR)
3 Ph.D(Management),MBA (Marketing)-Gold Medallist Women empowerment and cooperatives, marketing and Healthcare
4 Ph.D. (Management), MBA (Marketing), UGC-NET (Management) Services marketing, financial inclusion, e-retailing, Consumer behaviour, Internet banking, social media marketing, Retail Banking, Payment Digitalization, and Customer Relationship Management
5 Ph.D. (Management), MBA (Marketing) Retail Management, Retail Consumer Shopping Behavior - both Online and Offline Retail, Retail Marketing Strategy, E-Retailing, Marketing Management
6 Ph.D. (Business Administration), MBA (Marketing), UGC-NET (Management) Consumer behaviour, Compensatory Consumption, Conspicuous Consumption, Conscious Consumption, Advertising and Branding; Phenomenological & applied ethnographic research
7 Ph.D (Management), MBA (Marketing) Customer Experience, Customer Satisfaction, Loyalty, Lifestyle Retail, Consumer Behaviour
8 Ph.D (Management), MMS (Marketing), BE (Electrical) ICT impact on Business, CRM and Dynamic Customer Strategy, Sustainability Studies
9 Ph.D (Psychology), M.I.B.M (Marketing, International Business Consumer Behavior, Consumer Decision Making, Service Quality, Customer Satisfaction, Consumer behavior in Social media Marketing, Marketing Strategy, Role of emotions in marketing, International Marketing
10 Ph.D. (SNDT University, 2012) Digital and AI trends in Marketing, GenZ Consumer Behaviour, Sustainable Marketing
11 Ph.D. (IIM Mumbai, 2018) Cognitive Dissonance, Virtual Tourism, Sales & Customer Interface, Sales Management, B2B Marketing
12 Ph.D. (Bharati Vidyapeeth University, Pune, 2010) Retail Management & E-Commerce, Sustainability, Tourism & Hospitality Industry, Sales & Consumer Behaviour

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Program overview.

The PhD programs offered at NMIMS are designed to develop knowledge and acquire the skills to produce successful research in the area of specialization and further develop competencies in writing a research document eventually leading to a Doctoral Degree.

The Ph.D. programs offered at NMIMS are designed to develop outstanding educational researchers with a wide range of research skills as well as in-depth knowledge and practical understanding and expertise in their chosen field of educational research.

These programs offer an opportunity to undertake rigorous coursework across multiple disciplines, tailored to both their general academic advancement and the specific needs of their research.

Ph.D. Programs at NMIMS

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Engineering & Technology Management

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Ph.D. in Management

Engineering / Technology Management

Pharmaceutical sciences.

Ph.D. in Pharmaceutical Sciencest

Ph.D. in Science

Ph.D. in Law

Ph.D. in Statistics

Program Highlights

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Extensive coursework

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In-depth experiential learning

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Opportunity to do inter-disciplinary research

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World Class faculties as supervisors

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State of art research labs

PROGRAMS OFFERED

Course Duration: 4 Years Program

Campuses: Mumbai, Shirpur

The doctoral program at School of Business Management started in 2004, shortly after the institute received the Deemed-to-be-University status.

The program primarily caters to working professionals in management domains. Know more

Specializations:

Business Policy and General Management, Marketing, Finance, Human Resources and Behavioral Science, Operations and Data Sciences.

In take capacity: 20 seats

  • Candidates for admission to the programme shall have a Master's degree or a professional degree declared equivalent to the Master’s degree by the corresponding statutory regulatory body, with at least 55% marks in aggregate or its equivalent grade 'B' in the UGC 7-point scale (or an equivalent grade in a point scale wherever grading system is followed) or
  • An equivalent degree from a foreign educational Institution accredited by an Assessment and Accreditation Agency which is approved, recognized or authorized by an authority, established or incorporated under a law in its home country or any other statutory authority in that country for the purpose of assessing, accrediting or assuring quality and standards of educational institutions.

Ph.D. in Engineering

Ph.D. in Technology Management is offered by the Mukesh Patel School of Technology Management and Engineering (MPSTME). The emphasis has been given to the latest development in the industry wherein expertise is required. Know more

  • Ph.D. in Engineering - Electronics & Telecommunication, Computer, Information Technology, Civil Engineering, Mechanical Engineering, Data Science, Applied Physics, Applied

Ph.D. in Technology Management

In take capacity: 86 seats

  • Candidates for admission to the Programme shall have a Master's degree (M.E. / M.Tech.) / (M.Phil / M.Sc. for Applied Physics, Applied Mathematics). Minimum 2 years Programme or a professional degree declared equivalent to the Master’s degree by the corresponding statutory regulatory body, with at least 55% marks in aggregate or its equivalent grade 'B' in the UGC 7-point scale (or an equivalent grade in a point scale wherever grading system is followed) or

Ph.D. in Technology Management is offered by the Mukesh Patel School of Technology Management and Engineering (MPSTME). The emphasis has been given to the latest development in the industry wherein expertise is required Know more

Pharmaceutics (Pharmaceutics / Pharmaceutical Technology / Industrial Pharmacy / Pharmaceutical Quality Assurance), Pharmacology (Pharmacology), Pharmaceutical Chemistry (Pharmaceutical Chemistry / Pharmaceutical Analysis / Pharmaceutical Biotechnology / Pharmacognosy)

In take capacity: 24 seats

  • Candidates for admission to the Programme shall have a Master's degree M.E./ M.Tech. / (MBA with B.E. / B.Tech.) (Minimum 2 years Program) / M.C.A. or a professional degree declared equivalent to the Master’s degree by the corresponding statutory regulatory body, with at least 55% marks in aggregate or its equivalent grade 'B' in the UGC 7-point scale (or an equivalent grade in a point scale wherever grading system is followed) or

Ph.D. in Pharmaceutical Sciences

Course Duration: 3-4 years depending upon the performance of the candidate

Campus : Mumbai

Ph.D. in Pharmaceutical Sciences is offered by the Shobhaben Pratapbhai Patel School of Pharmacy & Technology Management (SPPSPTM).

Emphasis has been given to latest development in industry to prepare cadre for academic positions having strength in research, teaching and industrial approaches. Know more

  • Master's Degree examination in Pharmacy of any Statutory University or equivalent there to with at least 55% marks in aggregate or
  • An equivalent grade 'B' in the UGC 7-point scale or
  • Candidates working in Industry at an executive or supervisor capacity (out of which at least 2 years work experience should be after obtaining Master’s degree)
  • Candidates working in reputed Research Organizations or Academic Institutes, situated in the close vicinity of Mumbai, Shirpur or Hyderabad campuses are eligible for admission
  • To provide excellent education in Pharmaceutical Sciences at research level.
  • To cater the need of pharma industries and research organizations at national and international level.
  • Regular interactions with industry and research organizations with top bosses/ executives.
  • To carry out innovative research and generate PR for creating intellectual property in pharmaceutical sciences through master and doctoral programmes.
  • To prepare cadre for academic positions having strength in research, teaching and industrial approaches.

Sunandan Divatia School of Science offers Ph.D. in Biological Sciences and Ph.D. in Chemistry. The emphasis being laid on the overall development of laboratory skills coupled with an expansion of students’ knowledge base through an interdisciplinary course work comprising lectures and practical’s in the first year and subsequently fine tuning these skills in a particular area of specialization. Know more

Biological Sciences, Chemistry (Regular), Chemistry (Professional)

In take capacity: 10 seats

  • Candidates for admission to the programme shall have a Master's Degree examination in Pharmacy of any Statutory University or equivalent there to with at least 55% marks in aggregate or its equivalent grade 'B' in the UGC 7-polnt scale (or an equivalent grade in a point scale wherever grading system is followed) or

Ph.D. in Law at NMIMS is offered by Kirit P. Mehta School of Law. The program is designed to provide emerging scholars with the skills and knowledge necessary to succeed as legal educators and researchers. The program is a pathway to advanced degrees in cognate fields, legal practice, clerkships, fellowships and law teaching. Know more

  • Candidates for admission to the programme shall have a Master's degree in Law (LL.M.) with at least 55% marks in aggregate or its equivalent grade 'B' in the UGC 7-point scale (or an equivalent grade in a point scale wherever grading system is followed) or

Ph.D. in Statistics at NMIMS is offered by Nilkamal School of Mathematics, Applied Statistics & Analytics. This program has been tailored by leading academicians and experts from the industry. Emphasis has been given to latest development in industry wherein expertise is required. Steps have been taken to further strengthen the present system in the country white framing the syllabus. Know more

  • Candidates seeking admission to the Ph.D. programme in Statistics shall have a Master's degree in Statistics/ Applied Statistics or a professional degree declared equivalent to the Master's degree in Statistics by the corresponding statutory regulatory body, with at least 55% marks in aggregate or its equivalent grade 'B' in the UGC 7-point scale (or an equivalent grade in a point scale wherever grading system is followed) or

Program Outcomes

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Develop substantive knowledge in the area of specialization

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Acquire critical thinking and research skills to become independent researchers in the area of specialization

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Acquire the capability to communicate the research outcomes in an effective manner

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Demonstrate an understanding and concern for the high ethical standards in research

Promote a culture of inquiry and innovation

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Develop knowledge for understanding research and interpreting data in applied settings

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Facilitate and mentor advanced study in various disciplines

Prepare for research-oriented work to take on a wide variety of demanding professional roles

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Develop substantive knowledge in their area of specialization

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Provide comprehensive training in the fundamentals of research

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Master the analytical and methodological skills required to evaluate and conduct research

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Provide mentorship and guidance to develop their intellectual strengths and interests

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Highlights M.Pharm Program

Ranked 11th in the country (NIRF 2020, Govt. of India)

Recipient of prestigious Rajiv Gandhi National Quality Awards

Pioneers in Integrated Programs of Pharmacy with Management

Hi-tech infrastructure

Assured employability

AICTE approved

PCI approved

NBA accreditated

The goal of the NMIMS PhD Program's admissions process is to select a small number of people who are most likely to successfully complete our rigorous and demanding program and then thrive in academic research careers. The admission selection process is highly competitive; we aim for a class of niche students, over a pool of hundreds of applicants.

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Program Admission

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Important Dates

   1.                Online Registration on website Monday, 25 March 2024
  2. Last date of online Registration Sunday, 23 June 2024
  3. Call letters available on website for Written Test & Personal Interview after 5.00 p.m.) Tuesday, 25 June 2024
  4. Conduct of Entrance test Saturday, 29 June 2024
  5. Conduct of Personal Interview (2 pm onwards) Saturday, 29 June 2024
  6. Result – Declaration of Merit List (after 5.00 p.m.) candidate need to check from their dashboard. Saturday, 6 July 2024
  7. Document upload & Payment of Admission fees 7 July 2024 To 11 July 2024
  8. Closure of Admission / Last date of admission Wednesday, 31 July 2024
  9. Commencement of Program Monday, 15 July 2024

For Ph.D. Guidelines Click Here

How to apply.

NMIMS CET

About NMIMS

Established in 1981, today NMIMS is recognized as a globally reputed university with strong industry connect.

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YEARS OF LEGACY

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FACULTY MEMBERS

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CAMPUSES ACROSS INDIA

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SPECIALIZED SCHOOLS

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Accreditations & Rankings

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NMIMS Deemed-to-be University Accredited by NAAC with 3.59 CGPA and Grade A+ in the 3rd cycle (Mumbai Campus)

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Category-I University

NMIMS Deemed-to-be University is granted Category – I Autonomy status by MHRD/UGC Grant of Graded Autonomy Regulations, 2018

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Shobhaben Pratapbhai Patel School of Pharmacy & Technology Management - Ranked 11th, School of Business Management - Ranked 20th, Mukesh Patel School of Engineering - Ranked 51st (Mumbai Campus)

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All the programs offered by the schools are AICTE Approved

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School of Business Management (Mumbai Campus) bagged prestigious AACSB Accreditation from AACSB International &nbsb;

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Mukesh Patel School of Technology Management & Engineering (MPSTME) received ABET Accreditation “The Global Gold Standard for Quality Assurance in Technical Education”

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Shobhaben Pratapbhai Patel School of Pharmacy & Technology Management offeres programs that are Pharmacy Council of India Approved

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Shobhaben Pratapbhai Patel School of Pharmacy & Technology Management has received National Board of Accreditation

PROGRAM OFFERED

Electronics & Telecommunication | Computer Information Technology | Civil Engineering Mechanical Engineering | Data Science Applied Physics | Applied Mathematics

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Industry Awards & Accolades

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Illustrious Alumni

Dr. rakhi thakur.

Ph.D. in Marketing

Associate Professor (Marketing) S P Jain Institute of Management & Research, Mumbai

Thesis Title - Factors Affecting Customer Acceptance of Mobile Payment Services: An Empirical Study

Dr. Sreeram Sivaramakrishnan

Professor (Marketing) at the School of Management and Labour Studies, Tata Institute of Social Sciences, Mumbai Thesis title - An Empirical Analysis of Stock market participation amongst Indian Urban middle class retail investors

Dr. Sachin Mathur

PhD in Finance

Thesis title - Equity Analyst Recommendation: Usefulness, Determinants and Biases Designation - Associate Professor (Finance), School of Business Management, NMIMS - Mumbai

IFMR Graduate School of Business - Krea University

Dr. Suryakant Patil

MD and CEO, PSP-IP & Associates Pvt Ltd Patent/ Trade Mark Attorney & Start-up Consultant, Pune

Thesis Title: Software Engineering and Business Analytics based Intelligent Model

Dr. Sunita Patil

Professor and Vice Principal, K J Somaiya Institute of Engineering and Information Technology

Thesis Title: Optimized Summarization of Research Articles using Data Mining Techniques

Dr. Pankaj Mandpe

Ph.D. in Pharm. Sciences

Sr. Vice President- R & D, Micro Labs Limited

Thesis title - Development and Evaluation of Novel Formulation

Dr. Pramod Suresh Kashid

Senior Director, Clinical Trial Management- Asia Pacific, Singapore

Thesis title - Pharmacological Studies on Selected Herbs as Antidiabetic Agents

Dr. Divya Desai

Ph.D. in Biological Sciences

Postdoctoral Research Fellow at HMRI, Caltech University, USA

Thesis title - Role of Polycomb Repressive Complexes in Neuronal Lineage Differentiation from Human Pluripotent Stem Cells

Dr. Delina Joseph

Ph.D. in Chemistry

R & D Manager, Mettler Toledo

Thesis title – Probing the Interactions Involved in Molecular Associations at Magnetic Nanoparticle Interface Using Spectroscopic and Thermodynamic Techniques

Students Speak

NMIMS is the best platform for a student seeking knowledge, overall skill development and seamless mixture of academics and extra-curricular activities. I chose B. pharmacy at School of Pharmacy and Technology Management, NMIMS Shirpur campus and got a chance to experience high quality education under the guidance of my highly qualified mentor and faculties. This institute gave me an opportunity to know my strengths and perform well in my academics. With the constant support and motivation from my faculties and my hard work I was able to score 9.24/10 in my 1st year examination. Here, we are not only made industry ready but also gifted a bright and successful future. I feel very lucky to study at such a wonderful place and I really look forward to create a better future for myself.

Jaitri Mehta

B.Pharm. (Batch 2017-21)

SPTM, Shirpur

At SPPSPTM , I developed my technical skills as well as inter-personal skills. The course structure aims at overall development of each student. The faculty is exceptional, well-experienced and helpful towards the students. All the concepts are taught in an organized and systematic manner, focusing on theoretical and practical aspects of each topic. The Industrial training helped me understand the working of an industrial set up and interact with various technical experts. My experience during B.Pharm. course at this institution has been outstanding.

Divyanshu Raheja

"The course is very comprehensive and it actually gives you a gist of what it is like to work in the industry. The management courses are specifically designed to meet the industry requirements and it is as good as doing a pilot before scaling up."

Bhavya Bhasin

M.Pharm+MBA - Medium Healthcare

"NMIMS SPPSPTM provide the great learning experience. Integrated course is well crafted, includes all the main areas which will help to shape your future."

Krushna Kumar Patle

M.Pharm+MBA - Alivira Animal Health

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भारतीय व्यवस्थापन संस्था मुंबई

भारतीय प्रबंधन संस्थान मुंबई, indian institute of management mumbai.

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MBA (Operations and Supply Chain Management)

  • PROGRAM OVERVIEW

MBA (Sustainability Management)

Regular ph.d. programme.

  • Program Details

Executive Ph.D. Programme

  • Program details
  • Course Design
  • Application Process
  • Fee Structure
  • Programme Objectives
  • Course Structure
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GLOBAL CERTIFICATION

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Regular Ph.D. Programme - PROGRAM OVERVIEW

Course content.

The Indian Institute of Management, Mumbai, admits Ph.D. Scholars with financial assistance. The programme encompasses various facets of contemporary Industrial, Business, and Social Issues in Operations and Supply Chain Management, Analytics and Data Science, Organizational Behaviour & Human Resource Management, Marketing, Finance, Economics & Strategy, and Sustainability Management.

The programme admits regular candidates from Academic Institutions, Universities, Government, industry, and other organizations. IIM, Mumbai invites individuals with strong academic foundation and zeal to pursue cutting-edge research.

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Doctoral Programme

  • Doctoral Programme Structure
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  • How To Apply
  • Sample Research Proposal
  • FAQ for Prospective PhD scholars
  • Ph.D | Tuition and Fees
  • Allocation of Hostel rooms
  • PhD Scholars Current
  • PhD Scholars Graduated
  • Ph.D Admissions

The Doctoral Programme prepares the students for careers in teaching and research. The academic programme leading to the PhD degree is broad-based and involves a minimum  course credit requirement and research thesis. The institute also encourages research in interdisciplinary areas through a system of joint supervision  and interdisciplinary group activities. The presence of a strong research oriented faculty provides excellent opportunities for such programme. The Institute undertakes sponsored research and development projects from the industrial and other organizations in the public as well as private sector.

As a result of the sound research base and extensive infrastructural facilities available, the institute offers PhD programmes in  strategic management, technology management, financial management and operations management. The broad objectives of the PhD programme is not only to keep pace with expanding frontiers of knowledge but also to provide research training relevant to the present social and economic objectives of the country.

Ph.D Admissions (2024- 25)

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Jamnalal Bajaj Institute of Management Studies (Autonomous)

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To develop high-caliber management thinkers and practitioners for the efficient running of Indian business and industry.

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Our Mission

To maintain the tradition of excellence, nurture young talented people and make them world class managers.

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To inculcate values of Integrity, Excellence, Perseverance, and Courage in all students.

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The two-year flagship course of JBIMS covers the key disciplines of business and management, with a heavy focus on both entrepreneurial and manager...

M.Sc. Finance

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The two-year full-time course started in 2013 is uniquely designed to mould ‘Future Financial Leaders’.

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The two-year programme is intended for those with a strong desire to specialize in Human Resource Management.

Part Time MMS

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The Part-Time MMS is a three-year postgraduate degree separated into six semesters that focuses on acquiring essential management abilities.

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JBIMS offers doctoral-level programme, Ph.D. (Management studies) through its well recognized research center affiliated with the University of Mum...

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Our Recruiters

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Student Testimonials

The two years of my M.M.S. journey in JBIMS provided me with the opportunity to understand the requirements of the finance industry. I owe a large part of whatever I have achieved to JBIMS. The amalgamation of the theoretical concepts of management with practical exposure through case studies provides holistic learning and makes us ready for the business world. It did a great job of equipping me with the knowledge and skills required to excel in a finance job, particularly in analysis and research. We had the opportunity to learn through the extremely interactive and engaging lectures from the full- time faculty and visiting professors with both industrial experience and academic experience. All the college activities are student-driven and various committees ensure the smooth functioning of the college, which helps the students improve their leadership and management skills. In addition to the academics, it is the podium that JBIMS has given me for the development of skills that I would cherish for a lifetime.

Nayan Pakhale

Mms, batch: 2020-22 (j. p. morgan chase & co.).

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JBIMS’s unique and distinct learning proposition, which provides both theoretical concept clarity and an application-oriented approach, has aided me in better understanding management topics. The two years I spent in the most fascinating and picturesque surroundings not only helped me gain knowledge and skills but also instilled in me a unique zeal to set out and embrace transformation. The industry exposure through various corporate seminars provides you with a holistic approach, and the pedagogical tools used by faculty members motivate you to be innovative, creative, and competent. It has provided me with numerous opportunities to grow holistically and explore new paths beyond academics through experiential learning, real-time case studies, and industry engagement.

Srishti Jain

Mms, batch: 2020-22 (bank of america).

My time at JBIMS was surreal. It was truly a humbling experience to spend the time with some of the best minds in the country. I have learnt a lot from my professors and batchmates alike. The exposure you get here is immensely helpful in shaping your career. I am extremely thankful and will treasure this experience for life. Humara Bajaj!

Jatin Sadrani

Mms, batch: 2019-21 (anand rathi wealth limited).

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My journey at JBIMS MHRD gave me an in-depth learning experience. The course is very focused on an all- inclusive growth mindset, and it could not have been more effective given the virtual setup. MHRD has always focused on escaping the barriers of theoretical knowledge and helping the students gain insights into the real world applications of HR concepts. The students are provided with plethora of opportunities and continuous learning process under the guidance of professors and corporate mentors. Since completing the program, I can truly say that it has reinvigorated my way of thinking in the business world.

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What are the academic programs offered at jbims.

There are classroom programs namely MMS, MHRD, MSc Finance all of which are two-year programmes. The Part time MMS program is for working individuals with a duration of three years. The institute has also started a PhD program in management.

Is MBA/MAH-CET the only exam to get into the MMS course of JBIMS?

For taking admission in the MMS programme, applicants may appear for MAH-MBA CET. In addition, the institute also considers applicants through various national-level entrance examinations such as the Common Admission Test (CAT) and Common Management Admission Test (CMAT). The selection of Students for MMS programme is conducted through the common admission process i.e. CAP Rounds carried out by DTE, Maharashtra.

What are the specializations offered through the MMS course at JBIMS?

The MMS course at JBIMS offers Finance, Marketing, Operations and Supply Chain Management, Human Resources and Systems & Digital Business as specialization for second year students.

How is the MMS course different from MSc Finance?

MMS course concentrates on comprehensive understanding of business & management with different specializations like Finance, Marketing, etc. whereas MSc Finance course aims to deliver a strong foundation in the principles and practice of finance, and the analytical tools and skills to form a sound basis for financial decision making.

How is the MMS course different from MHRD?

MHRD course is specifically designed for aspirants with a strong desire in Human Resource Management whereas MMS course covers key disciplines of business and management with different specializations like Marketing, Finance, Operations, etc.

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PhD Marketing Eligibility, Distance Learning, Colleges, Admission, Entrance Exams, Syllabus, Jobs, Salary 2024

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Ahana Bhaduri

Content Writer

PhD in Marketing is a full-time doctorate program which is of duration 3 to 5 years. This is basically a professional degree which aims to prepare students to teach and perform research with the help of a variety of courses based on theoretical aspects of marketing. 

Check Top PhD Marketing Colleges in India here.  

In this course, students will study quantitative models in marketing literature, and develop the skills needed to analyse and evaluate current models. Students heavily focus on issues that relate to research design, measurement and scaling and data collection. 

The subjects taught in this discipline include marketing models, statistics, research methodology, marketing and public policy marketing theory etc.

Admission to this program will be done based on the candidate's performance in the entrance exam which is followed by a personal interview round conducted by the college or university.To be eligible to apply to this course, students must hold a Master’s degree in relevant discipline from a recognized university. 

The average tuition fees that students need to pay to pursue PhD in Marketing from Indian colleges usually ranges between INR 50,000 and 4,00,000 per annum. 

After completing PhD Marketing course, students have many job opportunities in India as well as abroad. Students will be able to find work as a Brand Manager, Market Research Analyst, New Product Manager, Teacher & Lecturer, Marketing Communications Leader etc. in the areas like Marketing Firms, Management Companies, MNCs etc. 

The average salary offered to a degree holder in PhD Marketing is around INR 2,00,000 to INR 10,00,000, but this can be higher on the basis of experience and other factors.

If students wish to do further research, they can become independent researchers and publish their research papers. They can also earn a DSc (Doctor of Science) degree in the related domain in future.


4.1 
4.2 
4.3 
4.4 
6.1 

PhD Marketing Course Highlights

Highlights for PhD Marketing program are provided in the table given below:

PhD Marketing
Doctor of Philosophy in Marketing
Doctorate
3 Years
Hold a Master’s degree in relevant discipline from a recognized university
Merit based/Entrance exam
INR 50,000 to 4,00,000
Brand Manager, Deputy Manager, e-Marketing Manager, Internet Marketing Manager, Market Research Analyst, Marketing Communications Leader, Marketing Executive, Marketing Executive, Marketing Manager, New Product Manager, Resident Marketing Executive, Teacher & Lecturer, Tell Caller/Telesales etc.  
Research & Educational Institutes, Accenture in India, Print venue, Basil Lifecare Pvt. Limited, DHTC Logistics Limited, Daimler India Commercial Vehicles Pvt. Limited, and Raymond Limited etc. 
INR 2,00,000 to 10,00,000

PhD Marketing: What is it about?

Information and details about the PhD Marketing program are as follows.

What is Ph.D Marketing?

  • This program is designed to develop students into active members of the academic community.
  • This course emphasizes computer approaches to multivariate statistical analysis, providing students with statistical techniques including data reduction, classification, and hypothesis testing.
  • This course covers the increasingly important field of behavioural marketing. 
  • In this course, students will learn how to compile data with several different technologies, allowing them to tackle statistical problems that arise when tracking consumer behaviour.
  • Some of the common courses that students can take in PhD Marketing courses are microeconomics, consumer behaviour, and data analysis.

Why study PhD Marketing?

The goal to attain a PhD in Marketing degree will depend on each individual’s aspirations and goals. Some of the benefits and perks of pursuing PhD Marketing degree program has been mentioned below:

  • This program represents a huge investment in time and money, your dedication will pay off as you choose between several different career paths.
  • As such, you will be responsible for preparing the next generation of marketers; those who will have careers in marketing or partake in the doctoral process themselves and it’s a rewarding opportunity for those students who feel passionate about marketing and sharing their mastery with others.
  • If you’d rather focus on highly-advanced market research and survey analysis, a PhD Marketing course also prepares you for a research career in non-profit businesses, government agencies,and the private sector.
  • Positions in this field have less flexibility in what your research entails, but generally pay higher wages than an academic job.
  • As a top-level marketing researcher, you’ll satisfy your natural curiosity of any marketing topic, including target demographics, social influence, and consumer behaviour and as you perform and publish research, you’ll influence the actions of other researchers, marketers, consumers, and policymakers and advance the field of marketing as a whole.

What is the Admission Process for PhD Marketing?  

The PhD Marketing Admission Process can vary as per the rules and regulations of the concerned university. Some universities grant admission to students in PhD Marketing programs based on merit in the master’s degree program. Some of the top-most Indian universities prefer conducting entrance exams to grant admission to qualified candidates. 

Admission Process

The admission procedures followed in the Indian universities for admission to PhD Marketing are given below.

Merit-based admission

In merit-based admission, the universities offering PhD Marketing programs grant admission to students based on their marks obtained in the graduation level.

Entrance-Based Admission

The steps of the entrance-based admission are provided below: 

  • Registration: Students have to register for the entrance test by providing their email address, mobile number and password after which a login id will be created.
  • Filling up of application form: On creation of login id, candidates are required to enter the required information correctly. 
  • Uploading of documents: In this step, candidates have to upload the necessary documents such as photograph, signature, id proof, Class 10 and 12 certificates, Bachelor’s degree, Master’s degree etc. 
  • Application Fee: On uploading the requisite documents, students have to pay the requisite amount of application fee online. 
  • Issuing of Admit Card: Based on the details submitted by the students, the admission authority will issue the admit cards to the eligible students.
  • Entrance Examination: After getting the admit card, exam dates will be released by different conducting bodies. Candidates have to sit for the entrance test and qualify the same to get admission. 
  • Declaration of Result: In the final stage, admission authorities will release the results of the entrance test they have appeared for.
  • Enrolment: Successful candidates will then be allotted seats to the respective institutes.  

What is the PhD Marketing Eligibility Criteria?

A student must have to be eligible to pursue a certain course. The eligibility criteria for the PhD in Marketing course are the following:-

  • The student must complete a Master’s degree or MPhil degree in Marketing.
  • He/she should get a minimum of 60% of the aggregate of marks from any recognized university.
  • Must clear cut-off marks in the entrance examination are the prime requirement for getting admission in this course
  • The students also have to do well in the Personal Interview round.

Which are the popular PhD Marketing Entrance Exams?

There are many national and state-level entrance exams to appear for the admission into PhD Marketing course. Listed below are some of these popular PhD Marketing entrance exams.

GATE: GATE is a national-level exam conducted jointly by the Indian Institute of Science and IITs to select candidates for the award of PhD degree jobs or lectureship in Indian universities and colleges.

UGC NET: The National Testing Agency conducts this exam on behalf of the University Grants Commission. Qualified candidates are granted admission to the various doctorate level courses. This test is also used for  deciding the eligibility for JRF or post of Assistant Professor in colleges and universities. 

The application dates, exam dates and the mode of the exam of the above-mentioned exams are provided in the table below.

Exam Name Application Period Exam Date Exam Mode
August 31 – October 12, 2023 February 3, 4, 10 & 11 2024 Online
CSIR NET

Test 1: March – April 2024

Test 2: September 2024

Test 1: June 2024

Test 2: December 2024

Online
ICMR JRF May 20 – June 18, 2024 July 8, 2024 Online
UGC NET Last week of December – 4  week of January 2023 June 10 – 21, 2024 Online

How to Prepare for a PhD Marketing Entrance Exams?

If a student wants to pursue a PhD Marketing course, he/she has to clear the entrance exam and while preparing for the PhD entrance examination, students should keep some important tips mentioned herewith so that they can prepare for the exam properly and can clear the qualifying examination easily with good scores.

  • Practice: Practising regularly is very important to prepare for a PhD Marketing program. Make time every day just to practice everything that you've been taught during classes. If you're studying correspondence try to spend more time on practicing all the problems and derivations.
  • Revision: Revising previous year's question papers will help you know the question paper pattern and help you in understanding different types of questions. Question papers give a lot of insight into different types of questions.
  • Follow Reference Books: Checking out different reference books will help you to know different ways to solve the problem easily. Keep referring to different books until you are comfortable with one.
  • Feedback: Get immediate feedback for every topic you learn as well as every practice exam that you take because this combined analysis will help your expert trainer spot flaws in your learning style and suggest remedies.
  • Exam Pattern: Exam Pattern is planned in such a way that it measures applicants' verbal reasoning, quantitative reasoning, critical thinking and analytical writing skills-skills that have been developed over a long period of time and are not related to a specific field of study but are important for everything.

How to get admission to a good PhD Marketing college?

To get admission in the top PhD Marketing college, students are advised to keep the following points in mind:

  • Candidates are shortlisted by the college through respective entrance exams followed by an interview.
  • To get a good college for PhD Marketing course, appearing for the UGC NET exam is the best way and for some of the colleges’ UGC NET is also considered good to approach.
  • A few private institutes are there offering the course to admit students based on their performance in a relevant entrance test followed by a round of Personal Interview.
  • Getting into a good college for the admission in PhD Marketing course, candidates need to score well in the respective entrance exams.
  • Candidates should put their time and effort into the entrance test as well as be prepared for a personal interview round.
  • They should be well versed with their research topic so that they can impress the interview panel with their research idea. 

What is the Syllabus of PhD Marketing?

Although the PhD in Marketing program syllabus varies from college to college, it mostly consists of some common foundation courses that students can select based on their interests.

The common subjects that are included in the structured PhD Marketing syllabus are provided in the table given below: 

SEMESTER 1 SEMESTER 2
Marketing Models Brand and Product Management
Marketing Models Reading Seminar in advertising management
Theories in Consumer Behaviour Supply Chain Management
Advances in Retail Management Marketing and Public policy
Research Methodology Statistics

Which are the top PhD Marketing Colleges?

The table below shows the best PhD Marketing colleges and universities that offer the course in a full-time mode.

Name of the College/ University Average Annual Fees Admission Process   Average Annual Salary
INR 2,25,000 Entrance Exam + PI INR 6,50,000
INR 40,000 Entrance Exam + PI INR 8,00,000
INR 2,00,000 Entrance Exam + PI INR 10,50,000
INR 1.50 Lakhs Entrance Exam + PI INR 4,19,000
INR 80,000 Entrance Exam + PI INR 7,50,000
INR 50,000 Entrance Exam + PI INR 5,00,000
INR 73,200 Entrance Exam + PI INR 5,20,000
INR 66,500 Entrance Exam + PI INR 4,00,000
INR 1.04 Lakhs Entrance Exam + PI INR 3,75,000
INR 25,800 Entrance Exam + PI INR 4,80,000

Average Annual Salary

Source: College Websites

PhD Marketing College Comparison

The tabulation below depicts the comparison made among the three top PhD Marketing colleges in India.

Parameter IIFT, Kolkata KIIT, Bhubaneswar Nirma University, Ahmedabad
IIFT Kolkata provides admission in full-time and part-time MBA. Moreover, it is the only one among the top 10 Business Schools in India that offers MBA in International Business. Kalinga Institute of Industrial Technology (KIIT) is a private University which was founded in 1992. The University is accredited by NAAC, NBA and IET. KIIT is one of the top-ranked private universities in India which is recognized by UGC and NIRF. Various courses in the fields of medicine, biotechnology, law, computer application, management and engineering are offered by the University. It is popular for its academic ambiance and amenities. It is recognized by the University Grants Commission [UGC] and is accredited by NAAC. The KIIT university is a member of Association of Commonwealth Universities [ACU] and Association of Indian Universities [AIU]. University offers both undergraduate and postgraduate degrees. University offers both undergraduate and postgraduate degrees.
Kolkata Bhubaneswar Ahmedabad
Entrance Exam + PI Entrance Exam + PI Entrance Exam + PI
INR 2,00,000 INR 2,25,000 INR 40,000
INR 10,50,000 INR 6,50,000 INR 8,00,000
Honda, IBM, ICICI Bank, Practo, Google, Goldman Sachs, Godrej Industries, Glocal Healthcare, Philips, Air India, American Express, American Express, Arga Investments, Reebok etc. Accenture, Amazon, L&T Technology Services, KPIT, ITC InfoTech, Ramky Environ Engineers, Samsung R&D, Skylark Drones, Zomato, Hexaware, HP, TVS Motors, Tudip Technologies, Tata Steel Processing & Distribution etc. Cognizant, Cybage India Software, IBM, Saint-Gobain Glass, Synopsys, Essar group, Fractal Analytics Ltd, Hewlett-Packard (HP), Samsung, TCS, Easy Commerce, L & T INFOTECH, MphasiS, Sanmar Group etc.

College Comparison

PhD Marketing vs PhD Management Studies

PhD Marketing and PhD Management Studies are two different doctoral level courses which are offered by a large number of institutes across India. 

Check the list of Top PhD Management Studies Colleges in India.  

Check the table below for more comparative details:

Parameters PhD Marketing PhD Management Studies
In this course, students learn consumer behaviour that is mainly psychology-based and Quantitative modelling that is largely based on economic and statistical theories. The objective of this course is to provide complete information and perspective about the management skills required to run an enterprise or business.
Merit/ Entrance-Based Merit/ Entrance-Based
Masters or equivalent degree in a relevant field from a recognized university Masters or equivalent degree in a relevant field from a recognized university
INR 50,000 to 4,00,000 INR 20,000 to 5,00,000
Marketing Communications Leader, Marketing Executive, Marketing Executive, Marketing Manager, New Product Manager, Resident Marketing Executive, Teacher & Lecturer etc. Senior Marketing Manager, HR Manager, Data Analyst, Business Development Manager, Associate Manager etc.
INR 2,00,000 to 10,00,000 INR 4,00,000 - 8,00,000

Comparison of Average Fees

What are Job Prospects and Career Options after PhD Marketing?

After getting a degree in this field, a candidate can get a variety of jobs to choose from. It will be easy for them to work for the government and private organizations and many other sectors. They can also choose to teach as a professor or a lecturer in colleges or universities.

  • PhD Marketing degree holders can find employment at academic institutions and in high-level research and development positions in industry and other institutions.
  • PhD degree holders in Marketing seek positions in various sectors as a Professor, Brand Manager, Marketing Manager, Marketing Executive, Deputy Manager etc. 

Tabulation below shows some of the most common PhD Marketing job profiles and career prospects after completing the course are as follows: 

Job Profile Job Description Average Annual Salary
The responsibilities of a Lecturer & Teacher includes, to developing curricula and delivering course material, to conducting research, fieldwork, and investigations, and writing up reports, to publishing research, delivering presentations, and networking with others in the field, to travelling to other universities or academic settings to participate in learning opportunities and gain experience, to participating in committee, departmental, and faculty meetings, to providing training and mentoring to teaching assistants and junior lecturers. INR 3,33,000
A Marketing Manager's responsibilities are to developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones and their day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products or services, and liaising with media organizations and advertising agencies. INR 4,13,000
Product Manager job duties are to determine customers' needs and desires by specifying the research needed to obtain market information, to recommend the nature and scope of present and future product lines by reviewing product specifications and requirements and to appraising new product ideas and/or product or packaging changes. INR 8,64,000
A brand manager's responsibilities are to create and design promotional activities to drive the desired message for an organization’s service or product. Their duties can include advertising, creating promotions, and generating marketing campaigns. INR 3,50,000
A Deputy Manager is also known as an assistant manager who works closely with the manager and helps him to develop, coordinate and plan projects and programs. The duties or responsibilities of deputy managers vary depending on where they work. INR 5,60,000

Salary vs Job Profiles

What are the Future Scopes of PhD Marketing?

PhD degree is a doctorate level degree and is the highest educational degree one can earn in the country. Generally one does not pursue further studies post completion of the PhD Marketing degree.

Employability is high and graduates are hired quickly upon completion of their degree in high pay job profiles. With this knowledge, there is no limit to learning and knowledge.

  • They have teaching jobs in colleges/universities after this course and then clearing the UGC-NET exam required for becoming a permanent lecturer.
  • They have many jobs in various areas like Brand Manager, Market Research Analyst, New Product Manager, Teacher & Lecturer, Marketing Executive, Resident Marketing Executive, Marketing Manager etc. 
  • Students can also opt for a DSc (Doctor of Science) degree in any related field. 
  • After gaining adequate experience in the related field, a PhD Marketing degree can work in various govt. and private organizations. 
  • Once you finish your PhD you can also be qualified for a lecturer post in Marketing and also to teach in colleges and universities with UGC scales.

PhD Marketing FAQs

Some of the most frequently asked questions pertaining to the PhD Marketing program are as follows: 

Ques. I am planning to do a PhD in Marketing from the USA. Will there be good job opportunities post that?

Ans. There are a lot of different types of jobs for PhD in Marketing degree holders like teaching focused, research focused, large, small, private, religious, secular even a few industry positions.

Ques. How useful it is to pursue a PhD Marketing program?

Ans. It is useful if you want an academic career or want to work in the education field or if you want to work as a consultant in doing research related projects with marketing consultancy firms.

Ques. What is the best country to pursue a PhD in Marketing course?

Ans. USA and Australia are the best in the world for Business and Marketing PhD courses. 

Ques. Which universities in India offer PhD Marketing courses?

Ans. Sharda University, Amity University, Alliance University, Kalinga Institute of Industrial Technology, Nirma University etc. are some of the top universities offering PhD Marketing programs in India. 

Ques.  For a PhD in Marketing (specifically Consumer Behaviour focus) course what is more important, Verbal or Quantitative GMAT score?

Ans. Quant score matters more than verbal for both CB and Quantitative Marketing for PhD students because both sides are scientific and require hard Mathematics skills. The quant score shows admissions committees that you're going to be able to pass coursework.

Ques. Which exam should I take to apply for a PhD Marketing in the US GRE/GMAT?

Ans. A PhD in Marketing will usually look for a GRE Score. However in certain cases GMAT also works. The point to understand is that GRE and GMAT are merely standardized testing requirements. The GMAT has a tougher verbal section while the GRE is tougher in its Math. Pick the exam that suit your abilities better and ensure you get a fantastic score.

Ques. What would a PhD in Marketing get you?

Ans. From a career mentor perspective, most PhDs in business subjects will be academicians as faculty. The PhDs in Economics and Quantitative methods in business might be able to find success in job hunting in the financial world.

Ques. What is the average annual salary that a PhD Marketing degree holder can expect?

Ans. The average annual salary that a PhD Marketing degree holder can expect ranges between INR 2,00,000 to 9,00,000. 

Ques. What is the benefit of doing a PhD Marketing course?

Ans. Positions in this field have less flexibility in what your research entails, but generally pay higher wages than an academic job.

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Experience of IIM BG

Course curriculum overview.

Faculties are great here, they have a great research orientation and PGP students here also work with a professor to get a huge understanding of the research that will help them to use the same learning in future also. Exams occur two times i.e. Mid Term and End Term. The course is really rigorous and requires a lot of effort from the student side.

Loan/ Scholarship Provisions

The fee of PGP is 10.5 lakhs. And there is also a scholarship for students that are based on the meritocracy as well as Govt. Financial aid for people who don't have strong Financial background. PhD scholars get the scholarship of 32,800 per month for First Two years and 50,000 for purchasing laptops and free hostel accommodation is provided.

Ph.D. (Management Studies)

M.phil. (management), ph.d. (business administration), ph.d. (finance), ph.d. (human resource management), ph.d. (marketing) colleges in india.

IIT Madras - Indian Institute of Technology - [IITM]

IIT Madras - Indian Institute of Technology - [IITM]

IIM Bangalore - Indian Institute of Management

IIM Bangalore - Indian Institute of Management

IIMC - Indian Institute of Management

IIMC - Indian Institute of Management

IIML - Indian Institute of Management

IIML - Indian Institute of Management

Department of Management Studies, IIT Madras - [DoMS IIT Madras]

Department of Management Studies, IIT Madras - [DoMS IIT Madras]

Shailesh J. Mehta School of Management, IIT Bombay - [SJMSOM]

Shailesh J. Mehta School of Management, IIT Bombay - [SJMSOM]

Indian Institute of Management - [IIMU]

Indian Institute of Management - [IIMU]

IIM Ranchi - Indian Institute of Management

IIM Ranchi - Indian Institute of Management

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OAASIS ™ - ONLINE RAPC SECTION (PH.D. & RESEARCH)
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Ph.D. Programmes

Noida 28 Jul 2024 PET Date: 31 Jul & 09 Aug 2024 (Last of the Jul 2024 Session).Only those who qualify for PET will appear for Interview on the same date
Lucknow ---------- PET Date : 01st August 2024 (July 2024 session): Only those who qualify for PET will appear for Interview on the same date.
Jaipur ---------- Ph.D Application - July 2024 Session
Gurugram (Manesar) ---------- PET Date 13 August 2024. Only those who qualify for PET will be called for Interview.
Gwalior ---------- Last Date To Apply Is 30th Jun 2024
Greater Noida 10 Jul 2024 PET Dates : 24Jun 2024 & 15 July 2024 Only those who qualify for PET will appear for Interview on the same date
Mumbai ---------- Last Date To Apply Is 30th Jun 2024
Raipur ---------- Last Date To Apply Is 30th Jun 2024
Kolkata 10 Jul 2024 Last Date To Apply Is 10th July 2024
Ranchi 30 Dec 2023 Last Date To Apply Is 30th December 2023
Patna ---------- Last Date To Apply Is 30th December 2023
Mohali ---------- Last Date To Apply Is 30th December 2023
RICSSBE NOIDA ---------- Ph.D Application - July 2024 Session

marketing phd mumbai

marketing phd mumbai

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PhD Programme

PhD Programme in Management Studies from the University of Mumbai

This course endeavors to create a rich talent pool that will be the driving force of the future through research.

programme overview

Mumbai PHD Management Studies Programme Overview

The future is a global project. It's being constantly designed and conceptualized by Business Schools across the globe. This endeavour is not possible without creativity and innovation. Both of which are a result of research. Research calls for in-depth study, expert guidance and discovering the undiscovered that will empower the future. CEOs and management gurus across the globe, who use research to drive innovation, will agree.

At WeSchool, we believe in giving students a glimpse of the future through inventive education in affiliation with the University of Mumbai's PhD programme. This gives you an opportunity to pursue research, and thereby drive 'innovation' in the following domains:

  • General Management
  • Marketing Management
  • Human Resource Management
  • Production and Operations Management

admission and fees

WeSchool intends to give more than what it takes, in order to offer a brighter future to our students. We try rising above the assured ROI which is just numbers, by adding value and making our students competitive enough to face real challenges, in the dynamic business world.

eligibility

Master's Degree with 55% marks (or equivalent grade in point scale wherever grading system is followed) OR M.Phil with at least 55% marks in aggregate or its equivalent grade ‘B’ in the UGC 7 point scale

Minimum duration of 3 years and maximum 6 years from the date of admission.

selection process

PhD Entrance Test (PET) conducted by the University of Mumbai Personal Interview conducted by the research centre. For further details, please contact: 022-24198300 Extn: 8191 / 8192

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