example of technology in business plan

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7 steps to create a technology startup business plan.

• Published on: April 26, 2022
• Author: masschallenge

Many entrepreneurs still overlook the importance of a technology startup business plan. In a space as competitive as the tech industry, a lack of preparation will surely pave the way to disappointment.

Instead of diving in without any concrete strategy, a plan provides a foundation for sustainable business growth.

In this article, we’ll explore the essential elements of a tech startup business plan, and provide the insights you need to create a plan for success.

What Is A Business Plan?

A tech startup business plan is a document that details the premise of your technology business, summarizing vital financial objectives and operational goals, as well as details on how you will accomplish these goals.

Put simply:

It’s a road map that describes what you intend to do, and how you intend to do it.

A typical business plan will comprise the following seven elements:

• Executive Summary
• Company Description

Market Research

• Description of Products and/or Services
• Management & Operational Structure
• Marketing Plan
• Financial Plan

3 Reasons You Need a Business Plan

Before we dive into the individual aspects of a startup business plan, let’s first consider why you need one.

Just what are the benefits of a business plan?

1. It Offers Greater Clarity

Having a business plan will give you a much better understanding of your business and the objectives you are trying to achieve. Even the most basic technology startup business plan example will seek to define your goals in more objective terms.

For example, you can set specific targets for website traffic, sales volumes, or profit margins. This makes it easier to track and measure success and aligns your decision-making with sales and marketing initiatives.

2. It Increases the Chances of Success

A report from the Harvard Business Review found that companies with a business plan are 16% more likely to succeed.

Furthermore, companies that have a business plan also enjoy higher growth rates than companies without a plan.

3. You Are More Likely to Get Investment

Angel investors and venture capitalists aren’t in the habit of making bad bets. When they part with large sums of money, it’s a carefully considered decision they base on the likelihood of earning a positive return on investment (ROI). When you have a business plan, you give your startup strategic focus, which helps you create an identity that is built to succeed. This makes for a more attractive prospect in the eyes of investors, so it’s easier to raise capital for your startup when you have a plan.

How to Write a Business Plan for Your Tech Startup (7-Steps)

So, now that you understand the motivation behind creating a tech startup business plan, it’s time to see how it’s done. By including the seven elements below, you’ll have a plan that gives your company a much stronger footing.

1. Executive Summary

The executive summary is, without a doubt, the most critical element of your tech startup business plan. Despite this, a lot of plans fail here because the summary doesn’t captivate readers. If you can’t hook prospective investors, partners, or employees with your executive summary, they may never read the rest of your business plan.

Source: The Balance

This section should be compelling yet concise, giving people enough to understand what makes your startup unique, and how it will be able to offer solutions in an existing, competitive market.

While you want to keep it brief, there is a lot to pack into this opening section of your business plan. Here are the crucial components of an executive summary:

• Business Model – What is your product or service? How will you make money?
• Target Market – Who will benefit from this product or service?
• Business Opportunity – Why do consumers need your product or service?
• Marketing Strategy – How will these consumers learn more about your product or service?
• Competition – What other companies are competing for market share?
• Goals – How will your startup transform the marketplace with this product or service?

As the executive summary is such a vital aspect, it’s a smart move to write it last. By waiting until you have finished the rest of the business plan, you can draw from the other sections to craft an excellent executive summary.

2. Company Summary

The company summary essentially boils down to a single sentence, otherwise known as a headline statement.  When it’s done right, this summary can be the perfect elevator pitch to capture the imagination of would-be financial backers or partners, and it will serve as a natural lead-in to your more detailed business plan.

Source: Gusto (credit: LivePlan)

The company summary or headline statement should do the following:

• Give people a brief overview of what your company does.
• Communicate the value you offer.
• Highlight the opportunity in the market.

Here is a good template to create your company summary:

<Your company> is a <type of business> who sells <product or service> to <target customer> , who needs <solution> , but doesn’t get it from <competition> .

Don’t worry if you can’t create the perfect summary now. When you develop your business plan, you will get a better understanding of what this headline statement should be, and then you can refine it to reflect your vision and value proposition.

We’re sure you have a great idea, but that’s no guarantee that everyone is going to love it as much as you do. No matter how good you think your startup may be, you still need to conduct proper market research to learn more about your ideal customers and competitors.

Identify your Target Market

Without a viable market for your product or service, your business is doomed.

Many startups have failed quickly because the owners were so obsessed with their own product that they were effectively blind to the fact that nobody else cared about it.

Source: CB Insights Image: Cleveroad

Initially, you can adopt a broad scope to get a sense of your total addressable market (TAM), which is the potential revenue opportunity your new product or service could generate. Of course, with the competition, and changing consumer interests, it’s unlikely you will dominate the entire TAM.

Once you have this broad idea, you can hone your sights to go more niche. While this presents a smaller audience, it is more effective. By narrowing your targeting, you can market to a more engaged audience that will be more receptive and likely to purchase your product or service.

Consider the following factors when segmenting your audience:

• Demographic – What age group? What gender?
• Geographic – In what country or city do your prospects live?
• Behavior – What websites/blogs/news sources do they use? What are their purchasing habits? What retail sites or brands do they buy from?

With in-depth data analysis and evaluation of your prospective customers, you can create detailed buyer personas that help you refine your marketing strategies.

Perform Competitor Analysis

During the market research stage of your tech startup business plan, you should also carry out a thorough competitor analysis.

This will help you determine the key differentiators between your company and the competition.

Ask yourself these questions:

• Why should people choose my product or service?
• How can I improve on the existing solutions in the market?
• Why do people not already buy the products in the market?

By thinking about current trends or flaws in existing products, you can identify opportunities for innovation so that your business can connect with customers on a deeper level.

Knowing your audience is crucial, and therefore, your business plan must demonstrate a deep understanding of your target market, and your competitors.

3. Description of Products and/or Services

Here, you must highlight the link between what you are offering, and what people need, so you can prove that people are ready and willing to pay for your product or service.

Research Problems in Market

It helps to conduct some face-to-face research, asking potential customers about the problems they have. Don’t try to usher the conversation in any direction or shoehorn their answers to fit your product – instead, look to learn from their honest responses about the solutions they need.

You should do this research before creating the product. After all, it makes more sense to create a product for an existing problem, instead of trying to find a problem for your product.

Source: ProductTribe

Tailor Product to Problems

After doing your research on the existing problems in the market, trim your list to focus on a few of the most important issues. Describe how your product or service will be the ultimate solution to these problems.

For instance, if people believe the existing solutions are too expensive, you can offer a product with a more attractive price point.

By matching up consumer problems with specific solutions, you can develop a product or service that has a more significant value proposition.

4. Management & Operational Structure

The next stage of the traditional technology startup business plan template delves into the people that make up your company. You must highlight the strengths and experience of your existing team, as new partners effectively invest their money in the team as much as the business idea.

Ideally, your team will consist of several experts whose respective skill-sets complement one another. For example, your tech startup may have a coder, a graphic designer, an inbound marketing expert, and a sales professional. Discuss the merits of each team member to convey the value they add to the business.

You can also speculate about prospective new hires and the key attributes you will seek in future team members. If you haven’t already got a chief financial officer (CFO), it’s a smart move to mention adding one soon. This will add backbone to your business plan by reassuring people that you have good financial sense.

Organizational Chart

Here, your plan should clearly define the organizational structure of your startup. For now, it may just be you and a couple of business partners.

However, by including a graphic that visualizes the structure you intend to build, people will get a clear understanding of the distribution of power and chain of command.

For example, it may look something like this:

Having a hierarchy prepared before starting helps prevent any debates about who is in charge of each department, and makes it easier to understand who reports to who.

5. Marketing and Sales plan

No tech startup business plan would be complete without mentioning the marketing and sales strategies you intend to use.

Sales channels

To clarify the difference, marketing channels are used to promote your business, and its products or services, whereas sales channels are the mediums that enable people to purchase those products or services.

You may only have one direct sales channel to begin with, such as an online e-commerce store. Make sure you explain it in your business plan.

Marketing activities

In this section, you must detail how you will acquire leads and customers.

At the base level, you should do the following:

• Launch a company website
• Develop strategy to get organic traffic (i.e. visitors from search engines like Google)
• Develop a PPC strategy to get immediate online exposure for your most important product/service keywords
• Develop channel partnerships
• Build an email subscriber list

Over time, you can use marketing to nurture stronger customer relationships, which in turn, help you build an audience of loyal followers that will, hopefully, become customers.

The marketing section of your business plan will need to account for several factors, including your goals, risks in the market, and your budget. Which brings us to the final aspect of your tech startup business plan.

6. Financial Plan

Lastly, any good business plan must include pertinent details about your company budget and sales goals.

This can be daunting for many new entrepreneurs and is all the more challenging when you have no balance sheets, cash flow reports, or even any stable income on which to base your projections.

That being said, it’s still possible to make educated projections – so long as you have done solid market research.

When it comes to financial matters, your business plan should include details about:

• Revenue streams – how will the company generate income?
• Major expenses – What high costs do you anticipate in the year ahead?
• Salary demands – Are you still bootstrapping or are you and the partners taking a salary? If so, how much?
• Financial milestones – Detail your expansion strategy by considering future hires or store openings that will impact the books.

Many startups aren’t profitable in the first year. Your financial projections should maintain a long-term view for success, keeping ambitions realistic and honest. That way, you’ll be able to produce a more accurate break-even analysis .

With these long-term projections, you must consider the financial impact of expanding. You may be making more money in Year 3, but opening a new store will set you back.

Keep everything in perspective and make sure you don’t set yourself or your investors up for any nasty shocks down the road.

5 Tech Startup Business Plan Templates

When you have all the elements above in place, your business plan will be in good shape. However, presentation matters. If you want to make the best first impression, getting creative with your technology startup business plan template can make a big difference.

Not only will your research and expertise shine through, but you will have a visually stunning presentation that catches the eye of investors.

Here are five tech business plan examples to inspire you.

Business Plan Infographic PowerPoint

This plan allows you to present in-depth market analysis, statistics, and projections in a professional visual infographic. With several hundred editable slide options, it’s well worth the $16 fee for the license.

Source: Medium

Emaze Business Planning With Analytics

This is more than the average technology startup business plan template. Emaze has a diverse array of creative collaboration tools, making it easy and enjoyable for teams to create unique plans together from any of the built-in templates. Furthermore, you can incorporate analytics, which is perfect for impressing investors. That said, $19 per month for the premium version may seem a little steep for some small businesses.

Source: Emaze

Lean Canvas 1-Page Business Plan

A tech startup business plan doesn’t need to take weeks to create. In fact, with this template, you can have a basic – yet brilliant – business plan all together on a single page in just 20 minutes.

Source: Lean Stack

StartUp Pitch

For $15, you can access the full array of colorful slides in this presentation, which are all customizable to your needs. This template includes many ready-made aspects of the typical business plan, such as SWOT analysis, competitor analysis, and project timelines.

Source: Envato

This is another user-friendly tool for creating short business plans. You enter the information, and then LivePlan will generate a one-page plan in an infographic style.

Source: LivePlan

Make Your Tech Startup Business Plan a Priority

It’s not enough to have a great startup idea.

If you want to stand out from the pack, secure investment, and build a successful company that can earn real profits, growth, and customer loyalty, then you absolutely must have a solid tech startup business plan.

It’s time to create yours.

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Having a great business idea and having the willingness and ability to jump into the entrepreneurial or intrapreneurial journey are the stepping stones to a successful journey. Next, you will develop expertise on how to write a business plan for a tech startup step by step.

You may like to start a business venture on your own or start a new business initiative within the firm that you work for. Whatever the case may be; you need to start your journey by writing a tech startup business plan proposal.

Like they say, a job well begun is half done. So, knowing how to write a well thought out business plan wins half the battle for you.

You also need to follow the “Keep it Simple, Silly” doctrine and come up with a simple business plan. Following a step-by-step business plan template, in this case, helps.

Sounds interesting? Let’s start the journey.

How do you begin a tech startup business plan?

To begin a tech startup business plan, you need to ask yourself the following questions:

“What to do?” “How to do it?” “When to do it?” and ” Who will do it?”

These questions will help in starting to plan how to take your business idea to executable action. Planning will help you bridge the gap between where you are right now and where you want to reach, concerning your business idea.

What are the 5 elements of a tech startup business plan?

There is no sacrosanct format of a good business plan or a business plan pdf, and also the ingredients of a business plan proposal would depend on your experience in business and knowledge in that particular field. 

However, a good startup business plan consists of the following:

1. Your background 

In case you have partners, their background too

2. Description of the business idea

It should consist of Utility of the Product / Service and the Unique Selling Proposition, i.e., USP 

3. Production plan 

In case of a product, how would you produce the product, in case of a service, how will you deliver the service

4. Operational plan

How would you smoothly coordinate the day to day work, how would you ensure the desired quality, where would you set up your factory/office, at what price will you sell

5. Organizational plan

This contains details of how many people you will employ to produce or deliver the service, what your marketing set up will be, who will manage your accounting and liaison with the various stakeholders and authorities

6. Financial plan

Now we come to an essential part of your business plan, where you need to spend considerable time and effort. It is the Financial Plan .

Your financial plan should spell out the investment required for the business. Where would the funds come from, and when are the funds needed? How much cash is needed to carry on day to day operations?

This section would also describe the economic feasibility of the business. This would include the revenue forecast for the next year, or three years or even further. 

How do you write a one-page business plan for a tech startup?

You need an elaborate plan to be successful in your business. However, at the same time, you also need to keep in mind that the business plan is needed for the potential investor to consider investing in your business. 

Given the lack of time the potential investor has, you need to make a one-page business plan which has a concise description of your plans but gives details on why she/he should invest in your business. It should motivate the potential investor to spend time and read a more elaborate business plan.

The one-page business plan is also your means of communication with the external stakeholders like the government, the public at large when you need to do any statutory filing of information of the company or present in various conferences. 

You may also like to term this one-page plan as a written “elevator pitch.”

  You may like to start a business venture on your own or start a new business initiative within the firm that you work for. Whatever the case may be; you need to start your journey by writing a tech startup business plan proposal.

  Like they say, a job well begun is half done. So, knowing how to write a well thought out business plan wins half the battle for you.

  You also need to follow the “Keep it Simple, Silly” doctrine and come up with a simple business plan. Following a step-by-step business plan template, in this case, helps.

What does a tech startup business plan consist of?

A startup business plan consists of an internal roadmap elaborating on the most important aspects of your business (i.e., the background, the production, operational, organizational, and financial aspects). 

At the same time, it consists of the purpose, and the financial returns your business will generate, which acts as a written marketing document for external stakeholders.  

However, given the uncertainties in modern times, business plans are increasingly focusing on the risks, and the fall back plans that would be in place if the original plan fails.  

A significant point that gives confidence to the investor about the long term viability of the business plan is the interest that the target market will show in the product or service. So, it is worthwhile to add as a Business plan annexure pdf, any primary research done by a reputed marketing agency of the market potential of the product or service.

When the business plan involves a new product or service, it is effortless to fall into the trap of looking at the product from your point of view and taking the market for granted. What is required at this stage is to focus exclusively on how you conceptualized the idea and how you are planning to bring the concept to execution.

Researchers from MIT suggested successful business plan examples where users were invited to pre-test the products or services. Their feedback is of interest to the investor and needs to be included in your startup business plan.

8 Steps to Create a Business Plan for Your Tech Startup

Step 1: executive summary.

The first step in writing a startup business plan for your new tech business is to create an executive summary.

The executive summary doesn’t need to be lengthy and tedious; around two to three pages should suffice.

Although a short document, the executive summary one of the most important elements of your business plan.

Your executive summary should be concise and clear as it should be successful in communicating everything about your business.

Some investors might  only  ask for your executive summary — so be sure to craft it well and pepper it with all the right bits of information. you’ll want to ensure it can stand on its own.

Stick to the following:

1. Mission Statement:  In one crisp paragraph, explain the mission of your business and what you want to accomplish.

2. General Company Information:  Next, include general information like when your business was formed, the name of the other founders, their roles, the number of employees, office locations, and so on.

3. Visual Highlights:  Include graphs and charts pertaining to any key milestones of the business or any growth you’ve seen since starting the business.

4. Products and Services:  Without getting overly passionate or verbose, briefly describe your product, the technology that powers it, and your target customer base.

5. Financial Information:  If you’re looking for  startup fundraising , include your funding goals. You can also include any information on previous loans or about banks or lenders you’ve worked with before.

6. Future plans:  Don’t forget to include where you plan on taking your business in the future.

Pro tip: Write your executive summary after you’ve completed creating your business plan.

This way you’ll have all your facts in place and all your information and details sorted so you will be better equipped to summarize them.

Step 2: Company Overview

Many entrepreneurs confuse the company overview with the executive summary. However, there is a stark difference between the two.

The company overview is a more detailed top-level view of the structure of your tech business and what you do.

Here’s how you can go about drafting your startup overview:

1. Begin your company overview section by describing what your business specializes in and the technology behind it. This part of the company overview is intended to give readers and investors a general idea of your business.

2. Next, proceed to explain the nature of the industry and marketplace.

3. Lay out the legal structure of your business and provide the ownership structure.

Step 3: Market Analysis

The next step along the process of creating your startup business plan is to perform in-depth research and analysis of your niche, target market, and primary competitors.

This is the first part of your startup business plan where you dive into the details.

Your market analysis will give readers and investors enough proof about the level of understanding you have about the dynamics of your industry.

Your market analysis should include the following sections:

1. Industry Description:  Start by including a detailed view of your industry. How big is it? How much has it grown in the past few years? What are its growth predictions from industry experts? Who are your competitors? How have they performed? And so on.

2. Target Market Details:  Dive into the details of your target market . And include your target market’s characteristics and target market size and growth.

3. Your Market Share Potential:  Chart out what your market share could look like along with how much market share you expect to gain.

4. Market Pricing:  Include an estimated cost of your products and how you will distribute them.

5. Challenges:  Don’t shy away from including any challenges that you may across. This could be legal issues to shifting technologies to capital issues to lack of talented or skilled human resources.

6. Competitor Research:  Study your competitors by analyzing their strengths, market share, weaknesses, challenges they pose to you, and so on.

Step 4: Business Organization

This next section of your startup business plan provides insights and information on your tech business’s management structure clearly defining and explaining what everyone does.

You will also have to go a step further to include everyone’s business background and past experiences.

Here’s what you need to break down:

1. Organizational Structure: Start this section by creating an organizational chart that depicts how your business is structured.

2. Ownership Structure:  Although you’ll repeat this information in your company overview, you have the liberty to go in-depth allowing you to talk about the ownership structure of your company, who owns how much, and so on.

3. Background of Owners:  Categorically explain the background of your team. This includes information on directors, senior management members, and managers.

4. Talent Requirement:  Clearly make a list of all hiring needs.

Step 5: Products and Services

This section of your startup business plan is all about laying out the details and plans for positioning your product, the utility it provides, the technology behind it, and so on.

For instance, if you are offering Internet of Things (IoT) based solutions or Artificial Intelligence-powered services, then give details about how these products work and how you wish to promote and sell it.

Here’s exactly what this section should include:

1. General Description:  Highlight the USP of your product or service and the value it provides to potential customers.

2. Status of products:  Paint an honest picture of the status of your product. Is your product in the idea stage? Is it already selling? Or is it ready to go to market?

3. Product goals:  If you are still in the ideation phase, map out a journey that talks about how you plan to launch the product and bring it to life. Include details on the research and development activities required. You can also include new versions or new products or any new features you wish to include in the future.

4. Intellectual property:  As a tech business, it is imperative to have proprietary intellectual property . Make mention of this and any other patent or trademark that you own or are in the process of owning.

5. Sourcing and fulfillment:  If you are dependent on third-party vendors to fulfill or your product or service creation, mention it here.

This section is crucial for your startup business plan as it defines everything about your products and services.

It will work as a bible for product managers and for you in the development stages and go to market phase.

Step 6: Marketing and Sales Plan

Once you’ve explained everything about your product, it’s time to delve into explaining how you are going to go about marketing and selling your product or service.

When it comes to marketing, this is what this section should look like:

1. Positioning:  This first part of your marketing plan should talk about how you’re positioning your business and products. What price bracket are you targeting? Are you offering any free service? What guarantees and warranties are you offering? Answering these questions and more will help you determine where you are positioning your products and services.

2. Promotion:  This part involves explaining marketing channels and plans you have for advertising your product, PR strategies, SEO plans, content marketing practices, social media marketing, etc.

Next, your sales plan:

1. Salesforce:  How do you plan to sell your product? Do you need a sales force? How big a team do you need? Who will train your sales team? These parameters need to be addressed in your sales plan.

2. Selling strategy:  Give an overview of how you will sell your product or service. Define the process you will follow as a technology business. Will you start with cold-calling potential customers? Or attending events? Or appointing channel partners? Clearly describe what your sales funnel should look like.

Step 7: Financial Plan and Projections

This is a supremely important section of your business plan.

Investors and VCs will want to look at your financial plans and projections before parting with their money.

Ideally, this section uses financial data from past performances or forecasts.

Include the following as part of your financial plan:

1. Income statements

2. Cash flow statements

3. Balance sheets

Additionally, if applicable, include the accounts of receivable statements, accounts of payable statements, and details or documents of debts.

Ideally, your financial projections should be supported either by past performances or future projections and estimations.

Include statements of projected income, cash flow forecasts, forecasted balance statements, capital expenditure budgets, and miscellaneous expenses.

Your startup business plan should include projections for the first year of business but should include a vision for the coming 3 to 5 years.

Step 8: Appendix

The appendix should be included towards the end of your business plan. This section includes all additional information that you didn’t include in the sections above of your business plan.

Any data, statistics, strategic points, charts, footnotes, or further explanations that you think are necessary to be included as part of your startup business plan but has been skipped should be included here.

As an entrepreneur or founder, you can also consider including your own resume and resumes of other founders or senior management team members.

Ideally, the appendix should begin with a table of contents that categorically breaks down your business plan into relevant, followed by the additional information that corresponds to each section.

199 Resources for Startup Business Plan Templates, Business Plan Examples, and Business Plan Samples

Final Thoughts

Although creating a startup business plan seems daunting and arduous, when you break it down into a step by step process, it gets easy to create one.

And with these 8 steps, you can create a killer tech business plan for your tech startup that will help you catapult to success and leave investors mesmerized.

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Technology Business Plans

Written by Dave Lavinsky

Position your technology venture at the forefront of innovation with our comprehensive selection of technology industry business plan examples. This invaluable resource is engineered for entrepreneurs, startup founders, and IT leaders seeking to navigate business planning in the fast-paced tech landscape. The plans presented provide a professional framework for addressing key components such as product development, market penetration, intellectual property strategy, funding mechanisms, and scaling operations. 

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Technology Business Plan Templates

Written by Dave Lavinsky

In the rapidly evolving technology sector, where innovation and market agility are paramount, a well-structured business plan is crucial for success. It serves as a vital strategic tool for technology entrepreneurs and startups, guiding them through the complexities of product development, market entry, and competitive positioning.

Our array of business plan examples cover various technology business types, including software development companies, hardware manufacturers, IT service providers, and tech startups exploring emerging fields like AI and blockchain. Each plan is carefully constructed to address key components such as market analysis, technological innovation, scalability, funding strategies, and go-to-market approaches. These business plans are essential for technology business owners, offering a comprehensive blueprint for navigating the highly competitive tech landscape, attracting investment, and managing rapid growth. They highlight the importance of detailed and forward-thinking planning in harnessing technological advancements, meeting market demands, and achieving sustainable success in the dynamic world of technology.

Technology Business Plans

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Technology Business Plan Templates

But to achieve success in the technology industry, you need a business plan.

Each technology business plan template below is crafted to guide you through every essential section of your business plan: the Executive Summary, Company Overview, Industry Analysis, Customer Analysis, Competitive Analysis, Marketing Plan, Operations Plan, Management Team, and Financial Plan. We understand the unique challenges and opportunities in the technology industry, and our templates are tailored to help you navigate these with ease, ensuring a comprehensive and professional approach to launching and growing your business in this exciting sector.  

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• Become an Expert

The Ultimate Digital Business Plan Template & Tips

Article Snapshot

Traditional business plans are long, comprehensive and difficult, and they take a long time to prepare. It is a task that will require the development of assumptions and projections based on vision, objectives, market conditions, and competitive analysis.

This article aims to outline how you can modernise your business plan in order to create a digital business plan for the contemporary age. Before you get started, it may help to briefly recall the purposes that a traditional business plan serves. It is, in essence, a strategic document, and needs to:

• Set out clear business objectives based on information and analytical data.
• Present the viability of a business venture.
• Detail the assumptions on which a business prospect relies.
• Outline cash flow projections based on assumed sales, expenses, market data, and competitive analysis.
• Include resumes which outline the strength and relevant background and experience of the most important staff members including the business owner.
• Outline business and market strategies in case of setbacks and adverse conditions.

The traditional business plan is a selling tool used in negotiations with lenders, banks, and investors. You can also use the business plan to solicit feedback and advice from your lawyer, bank, business mentor, trusted business friends, potential customers, and small business organisations. Finally, the business plan is a tool for measuring income, expenses and profitability against projections made in the plan.

The Digital Business Plan

Market conditions are changing rapidly in response to technological advancements. For this reason, a business plan has a progressively shorter life-span and needs to be revised and updated more frequently.

Both assumptions and market data needs to be reviewed and updated at least annually and quite possibly quarterly. Two separate market conditions have changed expectations about strategies that must now be incorporated into a digital business plan.

• Business organisations must now embrace technology to remain relevant and competitive.
• Organisations must develop a digital strategy with particular emphasis on mobile technology and mobile applications.

These conditions have given rise to what is now called the Modern Digital Business Plan, and this type of digital business plan is dramatically reduced in size. Entrepreneurs may wish to use an application called StratPad to guide them through the process of writing a shorter plan.

What is a Digital Business Plan?

A digital business plan is an extension of your regular business plan that details how digital initiatives can contribute to the success of the vision, the goals, and opportunities contained in the business plan.

For example, consumers today expect to communicate with a company using a website, app or phone, and the strategies outlined in the business plan should facilitate such communication.

What Needs to be Included in a Digital Business Plan?

There are some aspects of a business plan that will be applicable to both a traditional business plan as well as a digital business plan, and these include:.

Vision - A business vision statement will outline that you wish your business to focus on, and should communicate your long-term view for your organisation. It should include your mission statement, your goals, and your company’s values to your staff, your financial backers, and your customers.

Mission - Your mission statement is the core of your business objectives, and the principles underlying them. It should reflect every facet of your business, as this will help to clarify what you want to achieve.

Goals - By sitting down and taking the time to choose goals that are tailored to your company, you will be on the right track to achieving those goals. They shouldn’t be generic, but rather be specific targets that you can work towards.

For example, instead of setting a goal of ‘I will turn a profit in six months’, you should set a goal of ‘I will sell 200 units of Apple headphones in six months in order to turn a profit on this product’. By being specific you keep yourself and your staff on the right track of what needs to be done to achieve that goal.

Values - Your business values should be made up of three things: The principles you personally stand for; the attitudes and beliefs that everyone in the business has in common, and the standards of behaviour that your organisation subscribes to.

There are also aspects of every business that will have an impact on the actions you need to take, and these include:

• ‍ Finance - How will you generate revenue? What are your costs likely to be? What are your profit projections? ‍
• Staff - What positions in the business are there to be filled? What policies do you need to have in place? ‍
• Marketing - How do you plan to market your new venture? Include the four P’s of marketing: Price, Product, Promotion and Place. ‍
• Operations - What systems will your business use? What will your overhead be? How will you improve efficiency? ‍
• Customers - Who are your target customers? How will they find you? How will they purchase/hire your goods/services?

Cloud based accounting practices

How do you backup your financial data? Cloud computing offers a convenient and reliable method for backing up accounting data, and the primary advantage is that the data can be retrieved using a desktop or mobile device from any location.

However, before choosing a cloud provider it is essential to make sure that it offers more than incremental backups, as historical financial reports must be retrievable ongoing.

Online ordering and payment system

How flexible is your online ordering and payment system? Many programs and mobile applications are now available to allow customers to place orders and pay online, but some are still user-unfriendly. Ensure that the ordering and payment system you choose is suited to your products/services.

BYOD policy

Do your employees prefer to use their personal mobile device to perform work-related tasks? It can provide a significant cost saving for an organisation to implement a BYOD policy, as it reduces the amount of hardware that needs to be purchased upfront by the business. If you decide to allow your employees to BYOD, does your BYOD policy ensure that company data is not mishandled? And does the policy set out what to do if a mobile device is lost or stolen?

Regulated use of mobile devices

If your employees are allowed to use either their own or company mobile devices, do you have a system in place to regulate their personal vs professional use and their device’s security? It’s important that everyone is on the same page, particularly regarding what your staff’s responsibilities are regarding software and security updates, bills and liability.

Use of cloud-based applications and tools for projects

Have you thought of using cloud-based tools for project management and project collaboration? Cloud providers supply a range of tools on a subscription basis and can be an economic choice for startups and large enterprises alike.

Integration of digital technology and apps

Can your staff members communicate and collaborate regardless of location? Can they accept orders, process payments, and enter project time and expenses using a mobile device? There is a large range of business applications available on mobile stores like the Apple store and Google Play designed to provide mobility for staff, as it enables them to access project data from any location. For example, Google recently introduced a work-related mobile for Android devices called Android for Work .

Online Chat

How do your staff members communicate between themselves and with customers? Online chat can be implemented with a service provider like Skype, which provides voice, video, and conference call facilities.

Online presence

Does your website attract a sufficient number of visitors? Search engine optimisation (SEO) ensures the visibility of a website in Search Engine Result Pages (SERP). The purpose of SEO is to make a website appear in search listings in response to a person’s search intent. The major factor is the selection of a major and some secondary keywords (search phrases), but SEO is a complex process that involves more than 50 ranking factors.

Pay-per-click (PPC) is the use of paid advertisements ( Google Adwords ) to increase visibility and bring in sales/leads from the search engine Google. PPC is an essential part of any lead generation campaign for a business, and so should be implemented by the marketing department of a company.

Do you have a presence on social media channels? Social media sites like Facebook, Twitter, LinkedIn, and Pinterest facilitate engagement with potential or existing clients. Like website content creation, social media activities should be based on a content marketing strategy that defines what type of content to post, the frequency of posting, and analytics to measure what type of content produces the best engagement with clients. Facebook ads can also be a valuable lead generation resource for business, depending on your industry and target audience.

Google for Business

Can new clients easily find the location of your business? The Google for Business program suite is particularly important for promoting a business in a local area, as people will be able to look at Google Maps to find the business location. Once entered, the business will also appear in search and on Google+. You can begin the process of adding your business to Google here .

Email marketing

Having an email marketing system in place is a great way to take advantage of any contact information you may have in your database. This is effectively free advertising and can be a good way to encourage consumer engagement. There are a number of email marketing solutions available where a company will take care of your email campaigns, such as Direct Mail and Marketing , or there are DIY solutions available such as Hilltop Mail and MailChimp .

Responsive website design/Mobile site

Is your website optimised for mobile devices? This implies what is called responsive design. Wordpress sites use a responsive theme, while HTML/CSS sites can use different techniques to make the design responsive. A responsive design means that the site displays correctly on the narrow screen of a mobile phone, as well as on the size of a PC screen. All websites today should have a responsive website design or a mobile-friendly site, as Google is now prioritising those sites with mobile-responsive features over sites that are desktop-capable only. You can find out more about this here , and you can find out if your website is mobile-friendly by Google’s standards here .

Implementation of a content strategy

Do you have a website content strategy? It should set out the planning, development, and management of your website content, as Google and other search engines now emphasise website content as a critical factor for site ranking. Articles or posts should be longer and more comprehensive than regular page content, and in addition to main keywords the content must contain theme-related words and phrases, also called semantically related terms . Such terms ensure that the content is relevant to your target audience. An example template of a business’ content strategy can be found here .

Customer Relationship Management (CRM)

Do you have an integrated customer management system? A Customer Relations system is a prime software tool for managing a company’s interactions with customers. It can automate, organise, and synchronise sales, marketing, customer service, and customer support activities. There is a range of different CRM programs available, such as Microsoft Dynamics , Salesforce , and Infusionsoft .

Cloud-based file management

Have you considered the pros and cons of cloud-based file storage? Files stored on a cloud server can be retrieved from any location using a mobile device. It provides flexibility as project staff working in different locations can collaborate, share files, and assign project tasks easily.

Online security

How secure is your computer and communications network? Security systems must be implemented that prevent the intrusion of computer viruses, malware, malicious hackers, and spam mail.

Reliable backup process

How safe is your data? A reliable backup process is an essential requirement for any business. Apart from data loss caused by equipment failure or malicious hacking, the process should also provide off-site data storage as protection from theft, fire, or natural disasters.

SSL security

A Secure Socket Layer (SSL) certificate increases website security and provides encryption of data, and is recommended for all businesses with an online presence.

Cloud computing

What hardware and software could you potentially hire from a cloud service provider? Cloud service providers supply hardware and software on a subscription basis.

Source nationally and globally

Do you operate on a worldwide basis? Digital facilities enable companies to source products or services on a worldwide basis.

Customise software

Are your software systems optimised for the tasks they perform? Strategic reviews may reveal areas where existing systems can be customised to provide improved productivity.

Digitise processes

What manual processes can potentially be automated? Manual processes should be reviewed and analysed with the intention of integrating them with online computer systems.

Automatic inventory control

Is your inventory management a manual process? Computer systems are available that can re-order products on the basis of sales volume and inventory holdings.

Online purchasing

Review and implement systems that improve online purchasing as a service for customers, and as an internal process for inventory management. A variety of mobile applications are available.

Software-as-a-Service (SaaS)

Save capital costs by paying a subscription service to software programs.

Online purchasing capability

An increasing number of Australian people now prefer to shop and pay for products and services online. As outlined in the operational section, potential systems include payment gateways and mobile applications.

Channel development

What channels can customers use to order and pay for your services? These can include the Internet, mobile applications, Facebook or online ordering applications.

Create FAQs

How do your customers find common information and problem solutions? Publish an FAQ on your website. It can save your staff a lot of time by not having to answer the same questions repeatedly.

Online support

Who and how do your customers contact your business for support? Customers today expect fast turnaround and good customer support service. Implement a live chat system or a ticket system, or alternatively, have a dedicated email for contact.

Call to Action apparent throughout the website (CTA)

There is a saying that people browsing a website will only take action if told to do so. Be clear what action you want people to take, and spell it out on every page.

Use of social media for engagement

Implement a social media strategy, and establish a presence on social media channels like Facebook, Twitter, LinkedIn and Pinterest. This will increase the engagement with your customers and potential customers have with your brand.

**This article is limited to the incorporation of a digital strategy in the appropriate segments of the business plan

If you’d like more detailed instructions on how your digital business plan needs to be filled out, this YouTube video from the Queensland Government could be of use. Based on a recording made from a June 2013 webinar, this clip is an introduction to digital strategy for small businesses, but can also be applied to larger enterprises that are moving online.

Remember, the right talent is critical to success. At Expert360 we connect the best talent with the right project.

Digital Business Plan Template

If you’d like to use our outline to create your own digital business plan template, download the PDF here.

• http://www.digitalbusiness.gov.au/getting-online/planning-your-online-activities/online-business-plan-template/
• http://www.myownbusiness.org/s2/
• http://www.entrepreneur.com/businessplan/index.html
• http://sethgodin.typepad.com/seths_blog/2010/05/the-modern-business-plan.html
• http://www.businessplanarchive.org/
• http://www.discoverbusiness.us/business-plans/
• https://www.business.qld.gov.au/business/running/technology-for-business/digital-strategy/creating
• http://websprint.me/blog/business-planning/digital-agency-business-plan-template-target-market/
• http://www.entrepreneur.com/article/224460
• http://www.plan2profit.ca/modern-business-plan/

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Gabe is part of the content marketing team at Expert360. He is a classically trained journalist, with strong interests in the future of work, the consulting industry, startups and technology.

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7 Elements to Successfully Write a Tech Startup Business Plan

Vy Le | 18/05/2023

When it comes to starting a tech business, having a well-crafted tech business plan is crucial to attract investors and succeed in the competitive market landscape. A business plan outlines your company’s vision, strategy, and financial plan over time, giving potential investors insight into your business model and growth potential.

However, writing a tech startup business plan can be a daunting task, especially for new entrepreneurs that lack experience in the tech industry. In this article, we’ll provide you with a comprehensive guide on writing a tech startup business plan that will impress investors and help you succeed in the fast-paced tech startup world.

What is a Tech Startup Business Plan?

A tech startup business plan is a comprehensive document that outlines the goals, objectives, and strategies of a technology-based startup company. It is a crucial tool that helps entrepreneurs in the tech industry to define and organize their ideas, demonstrate the feasibility of their business concept, and present a clear plan for how they intend to build and grow their company.

Generally, most business plans typically include a summary of the company history, the problem it is solving, the target audience, competitive analysis, the marketing and sales strategy, the development strategy, and the financial plan. Also, such a document may include details about the management team, operations, and product development roadmap.

Particularly for the technology sector, the tech startup business plan also includes more specialized elements. Specifically, it is important to focus on the e-commerce technology trends being developed and how it addresses a gap or problem in the market while building such a document. This includes details such as the software or hardware being constructed, the technology stack being used, its technical architecture, and how it will improve or disrupt existing technology solutions.

Overall, a well-crafted business plan can help secure funding from potential investors or lenders, attract top talent, and ultimately guide the company toward success.

10 Core Questions to Answer When Conducting a Tech Startup Business Plan

For a tech startup business to build a good business plan, keep in your mind these questions and find the answers for yourself along the way. Answering these questions will help your startup team formulate a clear and compelling business plan/business idea, which can be used to guide the tech startup founder toward success.

1. Which product or service does your tech startup offer?

2. What is the team structure, and who are the key members?

3. Who is your target audience for the product or service?

4. Who are the competitors?

5. What are your competitive advantages?

6. What is your marketing strategy, and how do you leverage marketing channels?

7. What is your sales plan, and how do you leverage sales channels?

8. What is your financial plan, including projections for revenue, expenses, and funding needed?

9. What are the risks and challenges the business may face?

10. What is your timeline for product development, launch, and growth?

3 Reasons Why You Need a Technology Startup Business Plan

But why do businesses compose a tech startup business plan at the beginning of the software development process? There must be reasons. Check them out now!

Providing a Blueprint for Success

According to a Harvard Business Review study , startups that write a detailed business plan have a 16% chance to achieve viability than businesses that don’t. This metric proves the usefulness of this action.

By systematizing the business idea into a complete tech startup business plan, you give the business itself and each team member a clear picture of the company’s goals, vision, and strategies. While people are a prerequisite for an organization’s success, understanding the product’s direction will help each individual in the development team structure closely link together throughout the software development process and shorten product completion time.

Raising Capital from Investors

In the tech industry, startups often require significant amounts of capital to fund product development, hire staff, and invest in marketing and sales efforts. Raising such funds from investors is often necessary for startups’ future growth and success.

However, among the hundreds of thousands of startups out there, what sets your business apart from all of them? It is a specific technology startup business plan that is well-written to demonstrate.

Prospective investors and venture capitalists do not spend their money arbitrarily on poorly invested projects because, ultimately, they care about the return on investment (ROI). Investors are usually drawn to companies that understand their market and have a plan to tackle the market gap, and a well-curated business plan can make a tech startup stand out from the crowd.

Attract Top Talent

Suppose you don’t intend to use outsourced software development services to quickly build a development team of professionals and want to recruit developers for your startup yourself . A tech startup business plan can help in this situation.

A technology startup business plan can showcase the unique features of the business and its competitive advantage in a crowded market. Therefore, it can become a valuable tool for convincing top talent to join the team, especially if the company’s plans align with professionals’ aspirations and career goals.

7 Essential Elements to Write a Business Plan for Your Tech Startup

Your business idea can be good. But to easily realize it and stick to the outlined roadmap, you must present them in a systematic document. To do this, don’t skip the seven key elements to conduct a tech startup business plan below.

Executive Summary

The executive summary is the most critical component of a tech startup business plan as it gives the reader a first-hand look at your product/service. An executive summary is a brief overview of your entire tech startup business plan, providing context for the reader and summarizing all the key points. It is usually the first section of the business plan and is customized to reflect the company’s goals, values, and unique selling points in a way that inspires the reader’s confidence in the startup.

An excellent executive summary in a software startup business plan typically includes the general situation of the target market or related industry based on conducted market research and an overview of the software solution you offer. Other information, such as unique value proposition (UVP), competitors in the same segment, and the company’s goal, can also be included in the executive summary as an optional option.

The advice is not to write the executive summary too long and vague, lacking focus on the main ideas. It is recommended to keep it within two pages to optimize visual efficiency and avoid boring the reader. Use the executive summary as an opportunity to showcase your tech startup’s strengths before diving into the details later on.

Company Description

If the executive summary is the section that presents all the overview data about your product or service, the company description in a technology startup business plan is the part that gives the reader a clearer view of your entire tech startup, or what we call a company overview.

This section should provide a clear understanding of the business to potential partners or customers and inspire confidence in the startup . There are many primary elements that make up a complete company description. So, it will be hard if tech startup founders don’t start small. Draft fundamental ideas and gradually develop them into complete content until they meet all the needs of a business plan.

Here are some main elements to consider when writing a company description: tech company’s name, company history, business model, vision, mission, legal structure (whether it is a sole proprietorship, partnership, LLC, or corporation.), management team structure (each role and responsibilities) and competitive advantage.

Target Market Research

By doing target market research, a tech startup is able to figure out three key elements for a tech startup’s business plan. These are the total addressable market (TAM), technology market trends, target customer groups, and competitor analysis.

• The total addressable market (TAM) is the target market’s total size that helps assess potential future revenue streams and justify the business case.
• Market trends help tech startups stay up to date with market demand, ever-changing information technology, and changes in perspective customers’ behavior.
• Target audience gives tech startups a better understanding of their potential customers by gathering demographic, geographic, and behavior factors.
• The competitor analysis section of your business plan helps tech company in identifying their direct competitors and understand their own strengths and weaknesses to promote competitive advantage better.

Target market research not only benefits the startup company but also shows your investment and determination in the product or service.

Product/Service Line

It’s time to be more descriptive of the product or service your company offers rather than just general, like in the executive summary. Because the purpose of a startup business plan is generally still to introduce products to potential customers, this section should be written carefully and go into detail to demonstrate the product’s uniqueness and promising growth potentials.

Some elements to consider when writing a business plan include:

• Product or service explanation: This includes key features and benefits, how it works, and how it is different from other solutions in the market.
• Value proposition: Clearly stating how your product fulfills a customer need and backing it up with evidence.
• Product development: Providing a product development roadmap by outlining your timeline and steps to achieve further development goals.

Team Structure

The team structure is an essential part of a tech startup business plan. It gives investors and stakeholders insight into the management team’s ability to execute the business plan and the team’s capacity to bring the idea to fruition.

In this part of the business plan, it is vital to highlight the leadership team and their roles. Start by introducing your founders and executive team and describe their previous experience and expertise with a proven track record that makes them qualified to lead the company. For investors to easily visualize the development team of your startup business, using a graphic, such as an organizational chart, can help.

Next, outline the roles and responsibilities of each member of your team , including any advisors or board members. Remember to describe carefully how each team member will contribute and cooperate to the successful company and how their respective skill sets complement, and experience are relevant to the tech industry.

Goals and plans for the future of the leadership team and development team members can also be written in the business plan as a supplement. For example, you expect to expand your team within one year by hiring additional staff or bringing on new partners or investors. All must be written in a clear, concise, and focused manner.

Marketing and Sales Plan

A product or service with good quality is only part of it when marketing and sales plans are exactly the activities that bring users and profits to the company. The marketing and sales plan section of a tech startup business plan will serve as a critical component that outlines how your company plans to acquire and retain customers, generate revenue, and achieve sustainable growth.

Regarding the marketing strategy, since you have already defined the target audience in the target market research section of the business plan, you only need to briefly repeat this section to once again help investors develop a comprehensive understanding of your ideal customer and their buying behavior. Next, don’t forget to differentiate your product or service from competitors and effectively manage your marketing plan by describing your unique value proposition. Consider using social media advertising, SEO, content marketing, email marketing, and public relations as tactics to reach your audience and successfully execute a marketing plan.

After your marketing efforts, it’s time to build your business plan and a suitable sales strategy. The basic elements of sales strategies adopted by many startups include sales approach, pricing strategy, sales channels, and sales team structure, which provides a clear path for converting leads into paying customers.

To measure the success of your marketing and sales efforts, track progress, and make data-driven decisions, you should identify key performance indicators (KPIs) such as website traffic, conversion rates, customer acquisition cost, and revenue generated.

Financial Projections

Running out of cash is one of the primary reasons why many businesses fail. Building a financial plan right from the start will make it easier to manage expenses and manage risks for your software solution. There is no fixed financial plan of the business plan as each startup has different business orientations and goals.

However, one of the most vital aspects of this section is the sales forecast, which details how your company plans to generate revenue, including the sales channels you will use, your pricing strategy, and your projected customer acquisition rate.

The cash flow statement and the balance sheet are also important elements in a basic financial plan. The balance sheet provides a snapshot of the company’s financial health and helps you make informed decisions about your operations and growth strategies. The cash flow statement identifies how much money you expect to have on hand each month, taking into account both revenue and expense forecasts.

Final Thought

As for business plans, there is no single startup business plan template that is a perfect fit for your project since there is no startup like any other in the technology market. Each startup has different characteristics and different product businesses. Some companies set up a business plan to raise capital for a banking product . Meanwhile, there are companies that are working on human resources software.

So, start a business plan from small things. Take note of all your ideas on paper and discuss them in turn with the development team is Orient Software ’s advice.

With years of experience in the field of information technology, Orient is confident of having the ability to advise you on all problematic aspects of the industry. Contact us for more details !

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How to Write an IT Tech Startup Business Plan [Sample Template]

Are you about starting an IT tech startup? If YES, here is a detailed sample IT tech startup business plan template & feasibility report you can use for FREE . If you are a software developer or you have a background in the ICT industry and you are looking for An IT business to start, then you need to look far because there are loads of businesses in the industry and one of them is software as a service (or SaaS) company.

Software as a service (or SaaS) is an emerging paradigm business that enables software to be delivered as a service. This is an arrangement that enables companies to expand their network capacity, and run applications directly on a vendor’s network, offer a host of advantages with the most primary being radically lowering IT costs.

The lower budgetary requirements and commitments allow even smaller companies to piece together an IT project without spending on purchasing legacy server, and storage systems. However, due to the technical nature of this business, it would be wise to consult with a business consultant before starting off.

If your business concept is a great one, the business consultant would offer you tips and suggestions on the way forward. Below is a sample IT tech startup company business plan template that can help you successfully write your own with little or no stress.

A Sample IT Tech Startup Business Plan Template

1. industry overview.

An IT technology company (often tech company) is a type of business entity that focuses on the development and manufacturing of technology products, or providing technology as a service. “Technology”, in this context, has come to mean electronics-based technology. This can include businesses relating to digital electronics, software, and internet-related services, such as e-commerce.

For the purpose of this business plan, we will be looking at software development as a service. Software as a service (or SaaS) is part of the Business Analytics and Enterprise Software Publishing industry and players in this industry consist of companies that are into ERP software, bi software, crm software, scm software and other software development and they may decide to strictly adopt the Software as a services (SaaS) Business model.

A recent report published by IBISWorld shows that the Business Analytics and Enterprise Software Publishing industry has grown steadily due to favorable demand conditions caused by high corporate profit and investment. Over the five years to 2018, industry revenue rose at an annualized rate of 7.1 percent, driven by businesses’ increased technological complexity and the eagerness to adopt efficiency-enhancing software.

The report also shows that many industry products, such as customer relationship management and enterprise resource planning software systems, have become basic tools in the management of large companies. In 2018, industry revenue is expected to rise 2.6 percent to $55.4 billion. The world’s largest software companies have spent the past five years acquiring high-performing enterprise software vendors, cloud companies and data.

The report further states that over the past five years, the Business Analytics & Enterprise Software Publishing in the US industry has grown by 7.1 percent to reach revenue of $55bn in 2018. In the same timeframe, the number of businesses has grown by 10.0 percent and the number of employees has grown by 10.2 percent.

The Business Analytics and Enterprise Software Publishing industry is indeed a growing industry and is gaining ground in most countries of the world. Statistics has it that in the united states of America alone, there are about 2,869 registered and licensed business analytics and enterprise software publishing companies (Software as a services (SaaS) business model inclusive) responsible for employing about 139,347 people and the industry rakes $55 billion annually.

The industry is projected to grow at 7.1 percent annual growth within 2013 and 2018. The companies holding the largest market share in the Business Analytics & Enterprise Software Publishing in the US industry include SAP SE, International Business Machines Corporation, Salesforce.com Inc. and Oracle Corporation.

Some of the factors that encourage entrepreneurs to start their own Software as a service (SaaS) business could be the growing recognition of economic and operational benefits and the efficiency of this business model. As companies ease out gradually from the economic uncertainties and financial shackles, widespread adoption of Software as a service is in the offing.

The successful adoption of this technology concept will pave the way for mass enterprise adoption of Software as a service in the upcoming years. The transition of enterprises from virtual machines to the cloud will additionally extend the impetus required for strong growth of Software as a service (SaaS).

Poised to score the maximum gains will be end-to end cloud-computing solutions that offer complete functionalities ranging from integration of internal and external clouds, automation of business-critical tasks, and streamlining of business processes and workflow, among others.

Over and above, starting a software as a services (SaaS) company requires professionalism and good grasp of how the ICT industry works. Besides, you would need to get the required certifications and license and also meet the standard security expected for players in the industry in the United States.

2. Executive Summary

Joel Rogers® Technologies, Inc. is an IT tech startup that will specialize in offering software as a service (SaaS). The business will be based in Overland Park – Kansas and we were able to secure a well – positioned and standard office facility.

Joel Rogers® Technologies, Inc. is a client – focused and result driven IT tech startup company that is into ERP software, bi software, crm software, scm software and other software development. We will provide broad – based software development services at an affordable fee that won’t in any way put a hole in the pocket of our clients. We will offer standard and professional services to all to our clients.

At Joel Rogers® Technologies, Inc., our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are experienced in the business analytics and enterprise software publishing industry in general.

Joel Rogers® Technologies, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Our plan is to position the business to become the leading brand in software as a service (SaaS) business in the whole of Overland Park – Kansas, and also to be amongst the top 10 IT tech startup companies in the United States of America within the first 10 years of operation. This might look too tall a dream but we are optimistic that this will surely be realized.

Joel Rogers® Technologies, Inc. will be owned and managed by Joel Rogers. He has a Bachelor of Technology. He is a certified SOC 2 – Trust (SOC 2 is designed specifically for SaaS operations) and has over 10 years’ experience working in related industry as a senior software engineer prior to starting Joel Rogers® Technologies, Inc.

3. Our Products and Services

Joel Rogers® Technologies, Inc. is going to offer varieties of services within the scope of the business analytics and enterprise software publishing industry in the United States of America. We are well prepared to make profits from the industry and we will do all that is permitted by the law in the United States to achieve our business goals, aim and ambition.

Our business offerings are listed below;

• ERP software development
• BI software development
• CRM software development
• SCM software development
• Other software development

4. Our Mission and Vision Statement

• Our vision is to build an IT tech startup company that will be among the forerunners when it comes to offering software as a service (SaaS) in the world.
• Our mission is as an IT tech startup with bias in software as a services (SaaS) is to help a wide range of clients develop customized software that will help them simplify their businesses and operations.

Our Business Structure

Ordinarily we would have settled for two or three staff members, but as part of our plan to build a standard IT tech startup company in Overland Park – Kansas, we have perfected plans to get it right from the beginning which is why we are going to ensure that we have competent, honest and hardworking employees to occupy all the available positions in our firm.

The kind of IT tech startup company we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in and around Overland Park – Kansas as long as they are willing and ready to work with us.

Below is the business structure that we will build Joel Rogers® Technologies, Inc. on;

• Chief Executive Officer
• Programmers and Software Developers

Admin and HR Manager

• Digital Marketers (Marketing and Sales Executive)
• Customer Care Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Programmers and Software Developer

• Responsible for designing, installing, testing and maintenance of software systems for the organization
• Identifying areas for modification in existing programs and subsequently developing these modifications
• Writing and implementing efficient code
• Determining operational practicality
• Developing quality assurance procedures
• Training users
• Working closely with other developers, UX designers, business and systems analysts
• Presenting ideas for system improvements, including cost proposals
• Working closely with analysts, designers and staff
• Producing detailed specifications and writing the programme codes
• Maintaining and upgrading existing systems once they are up and running
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office activities.

Marketing and Sales Executive

• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts
• Writing winning proposal documents, negotiate fees and rates in line with company policy
• Responsible for handling business research, marker surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• create reports from the information concerning the financial transactions as recorded
• Prepare the income statement and balance sheet using the trial balance and ledgers
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Technical Help Desk Officer

• Provide technical assistance and support for incoming queries and issues related to our software
• Identifies problems and issues by performing relevant research using the appropriate tools and by following established procedures.
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s services
• Consistently stays abreast of any new information on the company’s promotional campaigns etc. to ensure accurate and helpful information is supplied to clients

6. SWOT Analysis

Joel Rogers® Technologies, Inc. engaged the services of a professional in the area of business consulting and structuring to assist the firm in building a well – structured IT tech startup company that can favorably compete in the highly competitive business analytics and enterprise software publishing industry.

Part of what the business consultant did was to work with the management of our organization in conducting a SWOT analysis for Joel Rogers® Technologies, Inc. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Joel Rogers® Technologies, Inc.;

We can boast of a competent technical team that has analytical and critical thinking skills that can help them find creative solutions for our clients. Aside from the synergy that exists in our carefully selected workforce, we have a very strong online presence and we are well positioned to attract loads of clients from the first day we open our doors for business.

One of the weaknesses that is obvious to us is the lack of capacity and inability to compete with big players in the industry especially as it relates to economy of scales.

• Opportunities:

The opportunities in the business analytics and enterprise software publishing industry is massive considering the fact that the world is going the way of technology, and software as a service (SaaS) is indispensable in the value chain of the info tech industry.

Some of the threats that we are likely going to face as an IT tech startup business operating in the United States are hosting issues, installation or upkeep troubles, piracy, unfavorable government policies , and global economic downturn which usually affects purchasing/spending power.

7. MARKET ANALYSIS

• Market Trends

The advancement we are enjoying in our world today can be attributed to the advancement of technology. Technology has indeed given leverage to all aspects of human endeavor. To start with, it is the advancement of technology that landed man in the moon.

It is the advancement of technology that made communication either via the telephone or computer easier and faster. It is the advancement of technology that made transportation faster and perhaps cheaper. It is the advancement of technology that made the manufacturing of goods faster and cheaper, etc.

The technology industry is so wide and vibrant and there is still room large enough for those who are interested in the industry to come in and create their own impact. One thing is certain, the world will always celebrate any inventor who is able to invent machines or devices that can ease the process of doing things.

8. Our Target Market

We are aware that the nature of our business is geared to words serving B2B clients, hence Joel Rogers® Technologies, Inc. will initially serve small to medium sized business, from new ventures to well established businesses and individual clients, but that does not in any way stop us from growing to compete with the leading IT tech startup companies that offer software as a services (SaaS) in the United States.

As a standard and licensed IT tech startup company that offers software as a service (SaaS), Joel Rogers® Technologies, Inc. will develop software apps for the following clients;

• Financial services providers
• Insurance companies
• Businesses in the health sector
• Supply chain businesses
• Other related businesses that may need software as a services (SaaS) technology

Our competitive advantage

The level of competition in the business analytics and enterprise software publishing industry does not in any way depend on the location of the business since most companies that offer software as a service (SaaS), can operate from any part of the world and still effectively compete in the industry.

We are quite aware that to be highly competitive in the business analytics and enterprise software publishing industry means that we should be able to develop software apps that will help simplify business and operation process for clients.

Joel Rogers® Technologies, Inc. might be a new entrant into the industry in the United States of America, but the management staff are considered gurus. They are highly qualified software programmers and developers in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

9. SALES AND MARKETING STRATEGY

We are mindful of the fact that there is fast – growing competition amongst IT tech startup companies and other players in the business analytics and enterprise software publishing industry in the United States of America and around the globe; hence we have been able to hire some of the best business developer cum digital marketers to handle our sales and marketing.

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization. We will also ensure that our excellent job deliveries speak for us in the market place; we want to build a standard IT tech startup company that offer software as a services (SaaS), that will leverage on word of mouth advertisement from satisfied clients.

Joel Rogers® Technologies, Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to all the companies, institutions and organizations within and outside the United States
• Promptness in bidding for software as a service (SaaS) contracts from companies, and organizations within and outside the United States
• Advertise our business in relevant programming magazines, radio and TV stations
• List our business on local directories/yellow pages
• Attend international software as a services (SaaS) developers related, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets
• Leverage on the internet to promote our business
• Join related associations around us with the main aim of networking and marketing our services; we are likely going to get referrals from such networks.

Sources of Income

Joel Rogers® Technologies, Inc. is established with the aim of maximizing profits in the business analytics and enterprise software publishing industry and we are going to ensure that we do all it takes to attract clients on a regular basis.

Joel Rogers® Technologies, Inc. will generate income by offering the following services and products

10. Sales Forecast

We are well positioned to take on the available market in Overland Park – Kansas and in the cyberspace and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six months of operation and grow the business and our clientele base beyond Overland Park to other cities in the United States of America and in the cyberspace.

We have been able to examine the business analytics and enterprise software publishing market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projections for Joel Rogers® Technologies, Inc., it is based on the location of our business and the services we will be offering;

• First Fiscal Year (FY1):  $300,000
• Second Fiscal Year (FY2):  $550,000
• Third Fiscal Year (FY3):  $1.5 million

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and internet shutdown within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the software as a services (SaaS) industry by storm which is why we have made provisions for effective publicity and advertisement of our IT tech startup company.

Below are the platforms we intend to leverage on to promote and advertise Joel Rogers® Technologies, Inc.;

• Place adverts on both print (community – based newspapers and magazines) and electronic media platforms
• Sponsor relevant community – based events/programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand
• Install our billboards in strategic locations all around Overland Park
• Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our company’s logo et al.

12. Our Pricing Strategy

At Joel Rogers® Technologies, Inc. we will keep our product and service fees a little bit below the average market rate by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to startups, nonprofits, cooperatives, and small social enterprises who want to develop software apps for their business.

• Payment Options

The payment policy adopted by Joel Rogers® Technologies, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Joel Rogers® Technologies, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via mobile money
• Payment via Point of Sales Machines (POS Machines)
• Payment via check

In view of the above, we have chosen banking platforms that will enable our client make payment without any stress on their part.

13. Startup Expenditure (Budget)

These are the areas we are looking towards spending our startup capital on;

• The total fee for incorporating the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services P.O.S machines – $3,300.
• The total cost for payment of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $9,400.
• The amount needed to acquire a suitable Office facility in a business district for 6 months (Re – Construction of the facility inclusive) – $40,000.
• Marketing expenses for the grand opening of Joel Rogers® Technologies, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The total cost for hiring Business Consultant – $2,500
• The cost for equipping the office (computers, software apps and hardware such as Application-specific integrated circuit (ASIC) machines, internet server, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $25,000
• The cost of launching our official website – $800
• Budget for paying at least two employees for 3 months and utility bills – $75,000
• Additional expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Miscellaneous – $10,000

Going by the report from the research and feasibility studies, we will need about Two Hundred and Fifty Thousand US Dollars ($250,000) to set up a small scale but standard IT tech startup company in the United States of America.

Generating Funds/Startup Capital for Joel Rogers® Technologies, Inc.

Joel Rogers® Technologies, Inc. is owned and managed by Joel Rogers. He may likely welcome partners later which is why he has decided to restrict the sourcing of the startup capital for the business to just three major sources.

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from the bank

N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business closes shop.

One of our major goals of starting Joel Rogers® Technologies, Inc. is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer our software as a services (SaaS) a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Joel Rogers® Technologies, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check : Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Leasing a standard and well positioned office facility in the heart of Overland Park – Kansas: Completed
• Generating part of the start up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed software applications, internet server, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in the industry: In Progress.

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The 7 Best Business Plan Examples (2024)

As an aspiring entrepreneur gearing up to start your own business , you likely know the importance of drafting a business plan. However, you might not be entirely sure where to begin or what specific details to include. That’s where examining business plan examples can be beneficial. Sample business plans serve as real-world templates to help you craft your own plan with confidence. They also provide insight into the key sections that make up a business plan, as well as demonstrate how to structure and present your ideas effectively.

Example business plan

To understand how to write a business plan, let’s study an example structured using a seven-part template. Here’s a quick overview of those parts:

• Executive summary: A quick overview of your business and the contents of your business plan.
• Company description: More info about your company, its goals and mission, and why you started it in the first place.
• Market analysis: Research about the market and industry your business will operate in, including a competitive analysis about the companies you’ll be up against.
• Products and services: A detailed description of what you’ll be selling to your customers.
• Marketing plan: A strategic outline of how you plan to market and promote your business before, during, and after your company launches into the market.
• Logistics and operations plan: An explanation of the systems, processes, and tools that are needed to run your business in the background.
• Financial plan: A map of your short-term (and even long-term) financial goals and the costs to run the business. If you’re looking for funding, this is the place to discuss your request and needs.

7 business plan examples (section by section)

In this section, you’ll find hypothetical and real-world examples of each aspect of a business plan to show you how the whole thing comes together. 

• Executive summary

Your executive summary offers a high-level overview of the rest of your business plan. You’ll want to include a brief description of your company, market research, competitor analysis, and financial information. 

In this free business plan template, the executive summary is three paragraphs and occupies nearly half the page:

• Company description

You might go more in-depth with your company description and include the following sections:

• Nature of the business. Mention the general category of business you fall under. Are you a manufacturer, wholesaler, or retailer of your products?
• Background information. Talk about your past experiences and skills, and how you’ve combined them to fill in the market. 
• Business structure. This section outlines how you registered your company —as a corporation, sole proprietorship, LLC, or other business type.
• Industry. Which business sector do you operate in? The answer might be technology, merchandising, or another industry.
• Team. Whether you’re the sole full-time employee of your business or you have contractors to support your daily workflow, this is your chance to put them under the spotlight.

You can also repurpose your company description elsewhere, like on your About page, Instagram page, or other properties that ask for a boilerplate description of your business. Hair extensions brand Luxy Hair has a blurb on it’s About page that could easily be repurposed as a company description for its business plan. 

• Market analysis

Market analysis comprises research on product supply and demand, your target market, the competitive landscape, and industry trends. You might do a SWOT analysis to learn where you stand and identify market gaps that you could exploit to establish your footing. Here’s an example of a SWOT analysis for a hypothetical ecommerce business: 

You’ll also want to run a competitive analysis as part of the market analysis component of your business plan. This will show you who you’re up against and give you ideas on how to gain an edge over the competition. 

• Products and services

This part of your business plan describes your product or service, how it will be priced, and the ways it will compete against similar offerings in the market. Don’t go into too much detail here—a few lines are enough to introduce your item to the reader.

• Marketing plan

Potential investors will want to know how you’ll get the word out about your business. So it’s essential to build a marketing plan that highlights the promotion and customer acquisition strategies you’re planning to adopt. 

Most marketing plans focus on the four Ps: product, price, place, and promotion. However, it’s easier when you break it down by the different marketing channels . Mention how you intend to promote your business using blogs, email, social media, and word-of-mouth marketing. 

Here’s an example of a hypothetical marketing plan for a real estate website:

Logistics and operations

This section of your business plan provides information about your production, facilities, equipment, shipping and fulfillment, and inventory.

Financial plan

The financial plan (a.k.a. financial statement) offers a breakdown of your sales, revenue, expenses, profit, and other financial metrics. You’ll want to include all the numbers and concrete data to project your current and projected financial state.

In this business plan example, the financial statement for ecommerce brand Nature’s Candy includes forecasted revenue, expenses, and net profit in graphs.

It then goes deeper into the financials, citing:

• Funding needs
• Project cash-flow statement
• Project profit-and-loss statement
• Projected balance sheet

You can use Shopify’s financial plan template to create your own income statement, cash-flow statement, and balance sheet. 

Types of business plans (and what to write for each)

A one-page business plan is a pared down version of a standard business plan that’s easy for potential investors and partners to understand. You’ll want to include all of these sections, but make sure they’re abbreviated and summarized:

• Logistics and operations plan
• Financials 

A startup business plan is meant to secure outside funding for a new business. Typically, there’s a big focus on the financials, as well as other sections that help determine the viability of your business idea—market analysis, for example. Shopify has a great business plan template for startups that include all the below points:

• Market research: in depth
• Financials: in depth

Your internal business plan acts as the enforcer of your company’s vision. It reminds your team of the long-term objective and keeps them strategically aligned toward the same goal. Be sure to include:

• Market research

Feasibility 

A feasibility business plan is essentially a feasibility study that helps you evaluate whether your product or idea is worthy of a full business plan. Include the following sections:

A strategic (or growth) business plan lays out your long-term vision and goals. This means your predictions stretch further into the future, and you aim for greater growth and revenue. While crafting this document, you use all the parts of a usual business plan but add more to each one:

• Products and services: for launch and expansion
• Market analysis: detailed analysis
• Marketing plan: detailed strategy
• Logistics and operations plan: detailed plan
• Financials: detailed projections

Free business plan templates

Now that you’re familiar with what’s included and how to format a business plan, let’s go over a few templates you can fill out or draw inspiration from.

Bplans’ free business plan template

Bplans’ free business plan template focuses a lot on the financial side of running a business. It has many pages just for your financial plan and statements. Once you fill it out, you’ll see exactly where your business stands financially and what you need to do to keep it on track or make it better.

PandaDoc’s free business plan template

PandaDoc’s free business plan template is detailed and guides you through every section, so you don’t have to figure everything out on your own. Filling it out, you’ll grasp the ins and outs of your business and how each part fits together. It’s also handy because it connects to PandaDoc’s e-signature for easy signing, ideal for businesses with partners or a board.

Miro’s Business Model Canvas Template

Miro’s Business Model Canvas Template helps you map out the essentials of your business, like partnerships, core activities, and what makes you different. It’s a collaborative tool for you and your team to learn how everything in your business is linked.

Better business planning equals better business outcomes

Building a business plan is key to establishing a clear direction and strategy for your venture. With a solid plan in hand, you’ll know what steps to take for achieving each of your business goals. Kickstart your business planning and set yourself up for success with a defined roadmap—utilizing the sample business plans above to inform your approach.

Business plan FAQ

What are the 3 main points of a business plan.

• Concept. Explain what your business does and the main idea behind it. This is where you tell people what you plan to achieve with your business.
• Contents. Explain what you’re selling or offering. Point out who you’re selling to and who else is selling something similar. This part concerns your products or services, who will buy them, and who you’re up against.
• Cash flow. Explain how money will move in and out of your business. Discuss the money you need to start and keep the business going, the costs of running your business, and how much money you expect to make.

How do I write a simple business plan?

To create a simple business plan, start with an executive summary that details your business vision and objectives. Follow this with a concise description of your company’s structure, your market analysis, and information about your products or services. Conclude your plan with financial projections that outline your expected revenue, expenses, and profitability.

What is the best format to write a business plan?

The optimal format for a business plan arranges your plan in a clear and structured way, helping potential investors get a quick grasp of what your business is about and what you aim to achieve. Always start with a summary of your plan and finish with the financial details or any extra information at the end.

Want to learn more?

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IT Strategic Plan: A 5-Step Planning Process (With Template)

Looking for a way to execute key IT and digital initiatives faster to support business growth? Sounds like you need a strong and well-thought-out IT strategic plan.

On paper, it sounds easy to do, right— “a well-crafted IT strategy should set a clear path on how you’re planning to enhance the business’s performance with technology.”

But developing and executing one isn’t a simple task. According to Gartner’s CIO survey , only 29% of CIOs consider their organization effective at IT strategy and planning. It’s a complex, time-consuming, bang-your-head-against-wall process (if you don’t have the right approach). 

Not to worry—that's why we're here. In this article, we’ll cover the key elements of an IT strategy plan and share a practical step-by-step process with examples to help you create and execute your own. 

Oh, did we mention you get a free IT strategic plan template ?

Ready? Discover how to create an actionable and execution-ready IT strategic plan the Cascade way!

In this article, you’ll discover: 

• What Is an IT Strategic Plan?
• The Benefits of IT Strategic Planning
• Key Components of an Execution-Ready IT Strategic Plan
• The 5 Steps of a Highly Effective Strategic IT Planning Process
• IT Strategic Plan Example + Template

Take Control of Your IT Strategic Planning with Cascade 🚀

What Is An IT Strategic Plan?

An IT strategic plan is a roadmap that outlines an organization's goals and objectives for using technology to achieve its business objectives. It provides a framework for making technology-related decisions and investments that align with the organization's overall strategy .

The Benefits Of IT Strategic Planning For CIOs

In today's fast-paced and competitive environment, CIOs use IT strategic planning process to:

• Set and align IT priorities with business objectives and goals. 
• Prove the value and impact of IT within the organization to increase credibility and influence.
• Assess potential risks and vulnerabilities, and develop proactive measures to prevent financial losses and reputational damage.
• Improve communication and collaboration by breaking down silos, ensuring everyone is on the same page, and rowing in the same direction. 
• Focus on IT projects with the greatest potential for impact and ROI, maximizing the value of IT investments and ensuring efficient use of resources.
• Help organizations stay ahead of digital transformation , technology trends and adapt to changing business needs, keeping technology aligned with organizational needs.

Key Components Of An Execution-Ready IT Strategic Plan

An execution-ready IT strategic plan is more than words on paper. It’s an action plan to improve your company’s technological capabilities and deliver business value. 

If you want to inspire alignment and drive ownership for successful strategy execution, your IT strategic plan should include these elements:

🔎 Focus areas : Where should your team focus the attention and efforts? What area of IT will have the most impact on the business strategy?

📌 Goals and objectives: What do you want to achieve exactly? Your goals and objectives are the outcomes you’re aiming for. 

💰 Budget: What resources do you have to achieve your goals and objectives? Are your plans realistic?

😎 Owners: Who is in charge of projects and accountable for their success? Your IT strategic plan needs individuals or teams to ensure it is executed.

📆 Due dates: When do specific actions, initiatives, and projects need to happen? Your IT strategic plan needs timeframes and deadlines to be enforced and acted upon.

📤 Actions: What specific initiatives, deliverables, or projects need to happen within your focus areas? Your IT strategic plan should provide clear and actionable steps for teams to reach goals.

📈 Measures: How will you track progress as your teams execute? Which are the most important IT KPIs your team should track and report upon? A solid IT strategic plan will have an element of progress tracking that promotes consistency and accountability .

👉 Click here to get your free IT strategic plan template (P.S.: The template has all the key elements described above and is pre-filled with examples so you can start working on it right away.)

The 5 Steps Of A Highly Effective Strategic IT Planning Process

So, now that you know which elements you need to include in your IT strategic plan , let's explore how to get there.

Here are five steps to achieve effective IT strategic planning and execution:

1. The alignment phase: IT strategy is part of your business strategy

While IT strategic planning focuses on medium-term goals, CIOs must consider the realm beyond their IT environment (i.e., your company goals).

In the HBR survey , 77% of respondents said the disconnect between IT and business strategies is resulting in significant costs. 

This is a vital consideration for IT leaders. You must be aware of the dangers of misaligned or isolated strategic planning. Don’t fall into the trap of thinking your IT planning process is separate from other business processes or goals. 

To top it off, a study from Workday found that one-third (31%) of companies are rarely aligned on their digital finance transformation goals, with CFOs citing this as a top barrier to successful digital transformation initiatives. 

Focus less on technology talk and more on business strategy outcomes. 

Schedule a strategic planning workshop and kick it off with a recap and discussion about goals that the company is pursuing to understand how technology can help achieve those goals. 

👉Here’s how Cascade can help you:  

Use the Alignment View to get a visual overview of strategic alignment between your IT plan and business strategy. You can also use it to check how your existing IT initiatives contribute to the success of the business strategy.

2. The analysis phase: What should your IT strategy focus on

According to Gartner 's 2023 CIO and Technology Executive Survey, 95% of organizations struggle to develop a vision for digital change, often due to competing stakeholder expectations.

Sure, the squeaky wheel usually gets the most grease, but don’t use this as your base to identify strategic priorities. This approach won’t move the needle for the organization. Instead, focus on what will have the highest impact on the organization in the future and prioritize those initiatives .

As a strategic leader and changemaker, you’ve got to ask yourself: 

• How should the business approach these challenges? 
• What projects should we prioritize for maximum impact in the future? 
• If everyone’s investing in automation, cybersecurity/information security, and data centers, should we be doing the same? 
• Do we have enough resources to support our current strategy, or do we need to develop new resources? 

Researching IT priorities for your organization based on market impact is a good start, and you can do this with reports, industry research, and other data.

But, Gartner also suggests that you should also look to others within your organization to provide insights and different perspectives on priorities and challenges, for example:

• Leadership signals. 
• Stakeholders in the business who share your vision (Ideal Partners).

💡 Top tip: Your people and teams are valuable assets for identifying areas of IT investment. Bring key stakeholders into your strategic planning process to level up your strategic analysis and research.

3. The goal-setting phase: Who is responsible for what?

Next, decide how your IT strategic plan will filter into actionable projects for different teams to execute.

To drive outcomes, goals need to have owners who will manage their initiatives to completion. These initiatives also need to be aligned with your high-level planning as well as the organization’s broader strategic objectives .

Sound like a difficult balancing act? Not if you take a systematic approach. 

A simple way to get started with goal-setting in a strategy-aligned way is to use a three-column table.  

• Jot down business objectives and problems in column A.
• See how your IT strategy can support or improve them in column B.
• Assign project owners to each initiative in column C.

For example:

Column A: What are our business goals or problems? 

• Improve customer experience

Column B: How can our IT strategy support it?

• Optimize our data analytics capabilities and IT infrastructure.
• Implement new CRM software.
• Develop and deploy new digital solutions to improve customer experience.

Column C: Who is responsible for achieving this?

• Optimize our data analytics capabilities and IT infrastructure → Data Analytics Manager & Data Team.
• Implement new CRM software → Customer Support Team & IT Team.
• Develop and deploy new digital solutions to improve customer experience → Customer Experience Manager & IT Team.

Setting your IT goals this way will ensure that actions consistently align with your company’s strategic objectives. You’ll also be able to see if your strategic goals are realistic and within your budget. Plus, you'll ensure each goal has an owner rather than lacking clarity over accountability and realizing this in your next review. 

Once you’re done, go through your table and look for overlapping imperatives, opportunities to streamline execution, and how to prioritize goals. 

Additionally, share them with other key internal and external stakeholders, get feedback, and make changes based on their perspectives. 

👉Here’s how Cascade can help you:

With Cascade's Strategy Planner, you can easily set IT goals and align them with business objectives in a centralized platform. During setup, you'll be able to add a goal's owner, collaborators, due dates, and measure of success. Doing so can keep everyone on the same page and accountable for progress. 

Here’s an example of IT objectives and goals in Cascade:

4. The execution phase: How to get it right

The way you approach strategy execution can make or break the work you’ve put into your strategic planning. 

A successful and fast execution phase has two equally important parts:

• Building a clear and actionable execution plan with key elements developed in the previous steps. 
• Communicating this plan to your stakeholders. Not just to your IT department, but to everyone who will be involved or affected by the execution of your plan. 

To execute your IT strategic plan successfully, ensure that your stakeholders understand the IT strategy's goals, importance, and potential impact. Clarify IT governance, functions, and responsibilities, and establish communication channels to support transparency and cross-collaboration. 

Clarity and strong execution are critical to achieving your IT goals and delivering real value.

Here are two things you can do to get it right:

• Use visual tools: Create strategic roadmaps to communicate plans and timelines.
• Get the wheel spinning early in the process: Hold a workshop or meeting to officially kick off your execution phase. Use this opportunity to explain the strategic direction, who will be involved in the execution, and why you are doing it. 

👉Here’s how Cascade can help you: 

Simplify how you view your planning and execution: Cascade’s Timeline (Roadmap) view lets you visualize IT goals, plans, and progress in an easy-to-read Gantt-chart-style interface. Use it to plan and monitor your IT strategic plan in one place.

5. The monitoring and adaption phase: Stay on your toes

According to Gartner’s survey of 2,387 CIOs and technology executives, more than half of digital transformation initiatives take too long to execute and more than 50% take too long to realize value.  

Strategy execution isn’t a matter of set-and-forget or one-then-done. 

Plans must be acted on, projects must move forward, and expectations must be met. If you're not actively monitoring strategic initiatives, how do you know if you’ll be able to deliver the promised business value of IT? 

Progress reporting and monitoring should be a top priority for CIOs after a strategy kickoff, especially since only 18% of team members review progress on weekly basis. This means enforcing KPIs (key performance indicators), using the right tools to monitor performance, and regular check-ins with IT project owners. 

Sure,  it’s easier said than done at scale, but here are some tips to get it right:

• Use a performance management system: Use it to get an accurate picture of milestones, top performers, and address execution issues proactively.
• Be ready to adapt and optimize:  Any solid strategic plan will include long-term initiatives that can take three or five years to implement. A great one will be ready to pivot and change in the face of new technology, information, and approaches. Being flexible and open to new opportunities is essential to stay ahead in today's constantly evolving landscape.
• Stop wasting time with manual reporting: The old way of PPT presentations, Word docs, and PDF reports won’t cut it in today’s pace of business. Think about it—every second used to type, send, and read those reports could be channeled into achieving better business outcomes. 

👉Here’s how Cascade can help you: Leverage data sources from anywhere: Cascade's thousands of integrations allow you to consolidate disconnected business tools in one place, reducing context switching and helping to create a single source of truth.

Monitor progress with live dashboards: Use a powerful Dashboards feature to streamline insights into performance, monitor critical metrics, and promote data-driven decision-making.

Keep everyone in the loop: With Cascade’s Strategy Reports , you can instantly visualize data, contextualize any breakthrough or setback, and share updates with your teams in engaging ways.

Example of a report in Cascade.

📌Remember that successful IT strategies depend on:

• Proper research and planning.
• Involving different stakeholders in the strategic planning process.
• Setting realistic goals.
• Communicating the strategic plan effectively to a wider audience.
• Monitoring progress and adjusting as teams execute.

IT Strategic Plan Example + Template 

Get a headstart on your IT strategic planning with our IT Strategic Plan Template . 

What do I get?  This information technology strategic plan comes prefilled with IT KPIs, Projects, Goals, and Focus Areas to help you hit the ground running. 

What if I want to customize it? While it’s pre-filled with examples, you can easily adjust, modify, and customize input to meet your needs. 

Is it right for me? It’s perfect for CIOs, IT departments, and digital transformation leaders who need to create a strategic plan for their departments and show the ROI of IT initiatives to the leadership team. 

👉What are you waiting for? Start developing your IT Strategic Plan today. Click the link here and get your free template. 

✨ This template doesn’t match your needs? You can explore our strategy template library with over 1000 templates, including: 

• Digital Transformation Plan Template
• Technology Roadmap Plan Template 
• Digital Adoption Strategy Template

A well-thought-out IT strategic plan is critical for IT leaders who want their organization to stay relevant in a rapidly changing world.

But it’s not enough to maintain a competitive edge and grow your business. Companies with growth-focused mindsets need a platform that makes strategic execution central to how they do business.

With Cascade, you can turn your IT vision into a future-proof strategic plan your teams can work towards and deliver business results. 

Start today with a free forever plan or book a 1:1 product tour with Cascade's in-house strategy expert.

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Your toolkit for strategy success.

• CIO strategy
• 8 free IT strategic planning templates and examples for CIOs

As technology becomes a business differentiator, a well-thought-out IT strategy plan is more crucial than ever. These IT strategy templates help CIOs make IT a business driver.

• Linda Tucci, Industry Editor -- CIO/IT Strategy

An effective IT strategy plan clearly defines an IT organization's mission and requirements, and it translates that mission into long- and short-range actionable goals. An effective IT strategic plan also reflects and drives the enterprise's business strategy and goals. Sounds straightforward enough, right? But as technology has become a business differentiator , IT strategic planning is both more crucial and more challenging than ever before. The IT function no longer exists to simply support business goals; IT must help drive the business.

These free IT strategic planning templates and examples of IT strategic plans will help CIOs develop strategies that become powerful tools for the business.

What goes into IT strategic planning: Free templates and in-depth guides

SOURCE #1: Gartner Inc. OFFERING: Build an IT Strategic Plan That You Will Actually Use

Gartner is of the mind that IT strategic plans are WORN, i.e., written once, read never. To address the sit-on-the-shelf fate of such documents, Gartner analyst Heather Colella offers " Your one-page IT strategy template and guide ." A central tenet of this plan -- besides being on one page -- is that CIOs will help their companies perform better by using storytelling to show how IT strategies drive business success. "Storytelling helps CIOs and IT leaders to engage business leaders in a strategy business conversation by visualizing the business model in a way that can be easily shared for collaboration across the enterprise," Colella explained.

Gartner recommends following four steps in preparation for your one-page plan:

• Step 1. Know how you succeed.
• Step 2. Understand your differentiators.
• Step 3. Develop a rich story from a specific viewpoint.
• Step 4. Draw a picture to commit your strategy to paper.

The details on translating your strategy story into a strategic plan are spelled out in this downloadable PDF. The one-page document includes the three foundational elements of any strategic plan: business objectives, business capabilities and key performance indicators.

This article is part of

The evolving CIO role: From IT operator to business strategist

• Which also includes:
• 10 factors reshaping the role of the CIO in 2024
• Top 7 CIO challenges in 2024 and how to handle them

Download this entire guide for FREE now!

SOURCE #2: Info-Tech Research Group OFFERING: SME IT Strategic Plan Template

This free IT strategic plan template spells out simple yet effective procedures for aligning IT strategy with your company's strategic objectives and initiatives. It is designed for small and midsized enterprises. (Registration is required and can take a few minutes to gain access.)

The template includes the following sections:

• purpose of plan;
• corporate strategy;
• business initiatives to support corporate strategy;
• IT strategy;
• IT strategic plan to support business initiatives; and
• IT strategic plan -- Gantt Chart .

SOURCE #3 : CIO Index OFFERING : IT Strategy Template

This IT strategic planning template lists 21 questions aimed at helping IT executives develop a plan that reflects business pain points and objectives. (Registration required for the downloadable template.)

The 21 questions are grouped in five categories.

• Baseline.  This section is designed to establish a baseline for IT and the business leaders by asking questions such as: "What are your top five business pain points?" "What are your top five business objectives?" "How do you plan to achieve these objectives?" "What will we gain by leveraging IT capability across the business?" Charts and tables help build an accurate picture of the current state of IT and the business.
• Business Analysis.  This category deals with your company's customers, products and competition. Questions include: "Who is your customer?" "What is [your] current business model?" "What is each products' profitability, market and channel?" This section includes a SWOT chart to analyze the company's strengths, weaknesses, opportunities and threats.
• IT Strategy Analysis.  This section of the IT strategy template digs into factors that thwart business success. Questions include: "What is in the way of achieving business imperatives?" (The template offers examples of several possible complications that hinder success.) "Can IT help achieve your business imperatives?" "What will we gain by leveraging IT capability (selling, manufacturing, buying or servicing) across the business?"
• Environment Trend Analysis.  The two questions in this category ask you to think about the five top business trends and the five top technology trends, then assess which of the five in each area will affect your business and how.
• Current IT Capability Analysis.  This section asks you to analyze how much you spend on IT, where you spend it and why. Questions include: "What is your technology ROI ?" "Does your business plan include a technology plan?"

SOURCE #4: Business 2 Community OFFERING: Strategic Plan Template

Clive Keyte, managing director of strategy at mapping consultancy Intrafocus, shared his expertise on developing strategic plans . "The mistake that is often made in strategic planning is to jump straight to initiatives or projects without considering business impact carefully," Keyte said. He offers the following five things to do to embed strategy into your culture:

• Include subject matter experts in strategy formulation.
• Solicit strategy ideas from staff through social media.
• Communicate your strategy through a simple diagram.
• Include your strategic measures in monthly reports.
• Publish your strategic wins frequently.

His editable strategic plan template, replete with planning charts and examples, includes sections for vision, mission, core values, strategic themes, a strategy map, business objectives, strategic initiatives and a financial summary.

SOURCE #5: Apptio OFFERING: 10 Essential KPIs for the IT Strategic Planning Process

Apptio's guide to developing an effective IT strategic plan lays out the 10 key performance indicators ( KPIs ) deemed essential for delivering business value. "IT strategic plans need KPIs that show financial fundamentals, delivery, innovation, and agility to support the business strategy. These aren't operational measures of "feeds and speeds" -- they are proof points that IT is delivering business value." (Registration required to access the full guide.)

Apptio's list of "10 essential KPIs for the IT strategic plan"

• IT spend vs. plan (Opex and Capex variance)
• Application and service total cost
• Percent of IT spend on cloud
• Product lead time
• Business value delivered by portfolio per quarter
• Percent of IT investment on run, grow and transform-the-business
• Percent of project spend on customer-centric initiatives
• IT spend by business unit
• Customer satisfaction scores for business-facing services
• Percent of IT investment by business initiative

Three IT strategic plan examples

IT strategic plans for higher education institutions and government agencies are readily found on the web. Here are three examples.

SOURCE #6 : Harvard University EXAMPLE: IT strategic plan

This IT strategic planning document takes pains to align IT initiatives with the broader business and academic priorities of the institution.

Harvard University's IT strategic plan updates the university's previous plan and sets forth eight new initiatives established by Harvard's CIO Council. To ensure that the IT initiatives reflected university-wide priorities, the report states that a working group interviewed sources across Harvard, including deans and vice provosts. "The collective input became the foundation on which we built the plan," the report asserts.

The current plan also includes an IT mission statement and lists the IT organization's ongoing priorities: information security; enterprise architecture ; shared service model; research computing and research data compliance; IT workforce development; IT procurement and vendor management; change management ; and sustainability and green IT. The new IT strategic plan document also includes an IT vision statement. (It is downloadable as a PDF.)

SOURCE #7: University of South Florida System EXAMPLE: Information Technology Strategic Plan 2019 - 2023

The University of South Florida (USF) Information Technology Plan includes an executive summary, mission statement, vision statement, list of current services, guiding principles and strategic goals. The executive summary notes that the Office of Campus Computing typically has a much faster planning cycle than other disciplines due to rapid technological changes. It also states that the system's information technology requests "continue to grow at unprecedented rates, and place significant stress on existing Campus Computing infrastructure." The plan lays out estimated costs per year to meet Campus Computing's strategic goals. (It is downloadable as a PDF .)

SOURCE #8: Department of Homeland Security EXAMPLE: DHS Information Technology Strategic Plan 2019-2023

As the introduction notes, the IT department of the Department of Homeland Security plays a powerful role in supporting the agency's mission to keep the country safe and secure. The eight-page plan includes a mission statement, vision statement and seven guiding principles. The plan is built around four goals: culture, connectivity, cybersecurity and customers. Each goal is broken down into a list of objectives and their focus areas.

Dig Deeper on CIO strategy

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18 of My Favorite Sample Business Plans & Examples For Your Inspiration

Published: July 01, 2024

I believe that reading sample business plans is essential when writing your own.

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As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one.

So what does a good business plan look like? And how do you write one that’s both viable and convincing? I’ll walk you through the ideal business plan format along with some examples to help you get started.

Table of Contents

Business Plan Types

Business plan format, sample business plan: section by section, sample business plan templates, top business plan examples.

Ultimately, the format of your business plan will vary based on your goals for that plan. I’ve added this quick review of different business plan types that achieve differing goals.

For a more detailed exploration of business plan types, you can check out this post .

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1. Startups

Startup business plans are for proposing new business ideas. If you’re planning to start a small business, preparing a business plan is crucial. The plan should include all the major factors of your business.

You can check out this guide for more detailed business plan inspiration .

2. Feasibility Studies

Feasibility business plans focus on that business's product or service. Feasibility plans are sometimes added to startup business plans. They can also be a new business plan for an already thriving organization.

3. Internal Use

You can use internal business plans to share goals, strategies, or performance updates with stakeholders. In my opinion, internal business plans are useful for alignment and building support for ambitious goals.

4. Strategic Initiatives

A strategic business plan is another business plan that's often shared internally. This plan covers long-term business objectives that might not have been included in the startup business plan.

5. Business Acquisition or Repositioning

When a business is moving forward with an acquisition or repositioning, it may need extra structure and support. These types of business plans expand on a company's acquisition or repositioning strategy.

Growth sometimes just happens as a business continues operations. But more often, a business needs to create a structure with specific targets to meet set goals for expansion. This business plan type can help a business focus on short-term growth goals and align resources with those goals.

I’m going to focus on a startup business plan that needs to be detailed and research-backed as well as compelling enough to convince investors to offer funding. In my experience, the most comprehensive and convincing business plans contain the following sections.

Executive Summary

This all-important introduction to your business plan sets the tone and includes the company description as well as what you will be exchanging for money — whether that’s product lines, services, or product-service hybrids.

Market Opportunity

Information about gaps in your industry’s market and how you plan to fill them, focused on demand and potential for growth.

Competitive Landscape Analysis

An overview of your competitors that includes consideration of their strengths and how you’ll manage them, their weaknesses and how you’ll capitalize on them, and how you can differentiate your offerings in the industry.

Target Audience

Descriptions of your ideal customers, their various problems that you can solve, and your customer acquisition strategy.

Marketing Strategy

This section details how you will market your brand to achieve specific goals, the channels and tactics you’ll utilize to reach those goals, and the metrics you’ll be using to measure your progress.

Key Features and Benefits

This is where you’ll use plain language to emphasize the value of your product/service, how it solves the problems of your target audiences, and how you’ll scale up over time.

Pricing and Revenue

This section describes your pricing strategy and plans for building revenue streams that fit your audiences while achieving your business goals.

This is the final section, communicating with investors that your business idea is worth investing in via profit/loss statements, cash flow statements, and balance sheets to prove viability.

Okay, so now that we have a format established, I’ll give you more specific details about each section along with examples. Truthfully, I wish I’d had this resource to help me flesh out those first business plans long ago.

1. Executive Summary

I’d say the executive summary is the most important section of the entire business plan. It is essentially an overview of and introduction to your entire project.

Write this in such a way that it grabs your readers' attention and guides them through the rest of the business plan. This is important because a business plan can be dozens or hundreds of pages long.

There are two main elements I’d recommend including in your executive summary: your company description and your products and services.

Company Description

This is the perfect space to highlight your company’s mission statement and goals, a brief overview of your history and leadership, and your top accomplishments as a business.

Tell potential investors who you are and why what you do matters. Naturally, they’re going to want to know who they’re getting into business with up front. This is a great opportunity to showcase your impact.

Need some extra help firming up your business goals? I’d recommend HubSpot Academy’s free course to help you set meaningful goals that matter most for your business.

Products and Services

Here, you will incorporate an overview of your offerings. This doesn’t have to be extensive, as it is just a chance to introduce your industry and overall purpose as a business. I recommend including snippets of information about your financial projections and competitive advantage here as well.

Keep in mind that you'll cover many of these topics in more detail later on in the business plan. The executive summary should be clear and brief, only including the most important takeaways.

Executive Summary Business Plan Examples

This example was created with HubSpot’s business plan template . What makes this executive summary good is that it tells potential investors a short story while still covering all of the most important details.

Our Mission

Maria’s Gluten Free Bagels offers gluten-free bagels, along with various toppings, other gluten-free breakfast sandwich items, and coffee. The facility is entirely gluten free. Our team expects to catch the interest of gluten-free, celiac, or health-conscious community members who are seeking an enjoyable cafe to socialize. Due to a lack of gluten-free bagel products in the food industry currently, we expect mild competition and are confident we will be able to build a strong market position.

The Company and Management

Maria’s Gluten Free Bagels was founded in 2010 by Maria Jones, who first began selling her gluten-free bagels online from her home, using social media to spread the word. In 2012 she bought a retail location in Hamilton, MA, which now employs four full-time employees and six part-time employees. Prior to her bagel shop, Maria was a chef in New York and has extensive experience in the food industry.

Along with Maria Jones, Gluten Free Bagel Shop has a board of advisors. The advisors are:

• Jeni King, partner at Winding Communications, Ltd.
• Henry Wilson, president of Blue Robin, LLP.

Our Product

We offer gluten-free products ranging from bagels and cream cheese to blueberry muffins, coffee, and pastries. Our customers are health-conscious, community-oriented people who enjoy gluten-free products. We will create a welcoming, warm environment with opportunities for open mic nights, poetry readings, and other community functions. We will focus on creating an environment in which someone feels comfortable meeting a friend for lunch, or working remotely.

Our Competitive Advantages

While there are other coffee shops and cafes in the North Shore region, there are none that offer purely gluten-free options. This restricts those suffering from gluten-free illnesses or simply those with a gluten-free preference. This will be our primary selling point. Additionally, our market research [see Section 3] has shown a demand for a community-oriented coffee and bagel shop in the town of Hamilton, MA.

Financial Considerations

Our sales projections for the first year are $400,000. We project a 15% growth rate over the next two years. By year three, we project 61% gross margins.

We will have four full-time employees. The salary for each employee will be $50,000.

Start-up Financing Requirements

We are seeking to raise $125,000 in startup to finance year one. The owner has invested $50,000 to meet working capital requirements, and will use a loan of $100,000 to supplement the rest.

Example 2 :

Marianne and Keith Bean have been involved with the food industry for several years. They opened their first restaurant in Antlers, Oklahoma in 1981, and their second in Hugo in 1988. Although praised for the quality of many of the items on their menu, they have attained a special notoriety for their desserts. After years of requests for their flavored whipped cream toppings, they have decided to pursue marketing these products separately from the restaurants.

Marianne and Keith Bean have developed several recipes for flavored whipped cream topping. They include chocolate, raspberry, cinnamon almond, and strawberry. These flavored dessert toppings have been used in the setting of their two restaurants over the past 18 years, and have been produced in large quantities. The estimated shelf life of the product is 21 days at refrigeration temperatures and up to six months when frozen. The Beans intend to market this product in its frozen state in 8 and 12-ounce plastic tubs. They also intend to have the products available in six ounce pressurized cans. Special attention has been given to developing an attractive label that will stress the gourmet/specialty nature of the products.

Distribution of Fancy's Foods Whipped Dream product will begin in the local southeastern Oklahoma area. The Beans have an established name and reputation in this area, and product introduction should encounter little resistance.

Financial analyses show that the company will have both a positive cash flow and profit in the first year. The expected return on equity in the first year is 10.88%

Tips for Writing Your Executive Summary

• Start with a strong introduction of your company that showcases your mission and impact, then outline the products and services you provide.
• Clearly define a problem, explain how your product solves that problem, and show why the market needs your business.
• Be sure to highlight your value proposition, market opportunity, and growth potential.
• Keep it concise and support ideas with data.
• Customize your summary to your audience. For example, you might emphasize finances and return on investment for venture capitalists, whereas you might emphasize community benefits and minimal environmental impact for progressive nonprofits.

For more guidance, check out our tips for writing an effective executive summary .

2. Market Opportunity

This is where you'll detail the opportunity in the market. Ask and answer: Where is the gap in the current industry, and how will my product fill that gap?

To get a thorough understanding of the market opportunity, you'll want to conduct a TAM, SAM, SOM analysis , a SWOT analysis , and perform market research on your industry to get some insights for this section. More specifically, here’s what I’d include.

• The size of the market
• Current or potential market share
• Trends in the industry and consumer behavior
• Where the gap is
• What caused the gap
• How you intend to fill it

Market Opportunity Business Plan Example

I like this example because it uses critical data to underline the size of the potential market and what part of that market this service hopes to capture.

Example: The market for Doggie Pause is all of the dog owners in the metropolitan area and surrounding areas of the city. We believe that this is going to be 2/3 of the population, and we have a goal of gaining a 50% market share. We have a target of a 20% yearly profit increase as the business continues.

Tips for Writing Your Market Opportunity Section

• Focus on demand and potential for growth.
• Use market research, surveys, and industry trend data to support your market forecast and projections.
• Add a review of regulation shifts, tech advances, and consumer behavior changes.
• Refer to reliable sources.
• Showcase how your business can make the most of this opportunity.

3. Competitive Landscape Analysis

Since we’re already speaking of market share, you‘ll also need to create a section that shares details on who the top competitors are. After all, your customers likely have more than one brand to choose from, and you’ll want to understand exactly why they might choose one over another.

My favorite part of performing a competitive analysis is that it can help you uncover the following:

• Industry trends that other brands may not be utilizing.
• Strengths in your competition that may be obstacles to handle.
• Weaknesses in your competition that may help you develop selling points.
• The unique proposition you bring to the market that may resonate with customers.

Competitive Landscape Business Plan Example

I like how the competitive landscape section of this business plan shows a clear outline of who the top competitors are. It also highlights specific industry knowledge and the importance of location. This demonstrates useful experience in the industry, helping to build trust in your ability to execute your business plan.

Competitive Environment

Currently, there are four primary competitors in the Greater Omaha Area: Pinot’s Palette Lakeside (franchise partner), Village Canvas and Cabernet, The Corky Canvas, and Twisted Vine Collective. The first three competitors are in Omaha and the fourth is located in Papillion.

Despite the competition, all locations have both public and private events. Each location has a few sold-out painting events each month. The Omaha locations are in new, popular retail locations, while the existing Papillion location is in a downtown business district.

There is an opportunity to take advantage of the environment and open a studio in a well-traveled or growing area. Pinot’s Palette La Vista will differentiate itself from its competitors by offering a premium experience in a high-growth, influential location.

Tips for Writing Your Competitive Landscape

• Complete in-depth research, then emphasize your most important findings.
• Compare your unique selling proposition (USP) to your direct and indirect competitors.
• Show a clear and realistic plan for product and brand differentiation.
• Look for specific advantages and barriers in the competitive landscape. Then, highlight how that information could impact your business.
• Outline growth opportunities from a competitive perspective.
• Add customer feedback and insights to support your competitive analysis.

4. Target Audience

Use this section to describe who your customer segments are in detail. What is the demographic and psychographic information of your audience? I’d recommend building a buyer persona to get in the mindset of your ideal customers and be clear about why you're targeting them. Here are some questions I’d ask myself:

• What demographics will most likely need/buy your product or service?
• What are the psychographics of this audience? (Desires, triggering events, etc.)
• Why are your offerings valuable to them?

Target Audience Business Plan Example

I like the example below because it uses in-depth research to draw conclusions about audience priorities. It also analyzes how to create the right content for this audience.

The Audience

Recognize that audiences are often already aware of important issues. Outreach materials should:

• Emphasize a pollution-prevention practice
• Tell audience a little about how to prevent pollution
• Tell audience where they can obtain information about prevention.

Message Content

• Focus the content for outreach materials on cost savings, such as when and where pollution prevention is as cheap as or cheaper than traditional techniques. Include facts and figures.
• Emphasize how easy it is to do the right thing and the impacts of not engaging in pollution prevention.
• Stress benefits such as efficiency or better relations with government, for businesses not primarily concerned with public image.

Tips for Writing Your Target Audience Section

• Include details on the size and growth potential of your target audience.
• Figure out and refine the pain points for your target audience , then show why your product is a useful solution.
• Describe your targeted customer acquisition strategy in detail.
• Share anticipated challenges your business may face in acquiring customers and how you plan to address them.
• Add case studies, testimonials, and other data to support your target audience ideas.
• Remember to consider niche audiences and segments of your target audience in your business plan.

5. Marketing Strategy

Here, you‘ll discuss how you’ll acquire new customers with your marketing strategy. I think it’s helpful to have a marketing plan built out in advance to make this part of your business plan easier. I’d suggest including these details:

• Your brand positioning vision and how you'll cultivate it.
• The goal targets you aim to achieve.
• The metrics you'll use to measure success.
• The channels and distribution tactics you'll use.

Marketing Strategy Business Plan Example

This business plan example includes the marketing strategy for the town of Gawler. In my opinion, it works because it offers a comprehensive picture of how they plan to use digital marketing to promote the community.

2. HubSpot's Downloadable Business Plan Template

You’ll also learn the financial benefits investors can reap from putting money into your venture rather than trying to sell them on how great your product or service is.

This business plan guide focuses less on the individual parts of a business plan, and more on the overarching goal of writing one. For that reason, it’s one of my favorites to supplement any template you choose to use. Harvard Business Review’s guide is instrumental for both new and seasoned business owners.

7. HubSpot’s Complete Guide to Starting a Business

The Best AI Tools for Ecommerce & How They'll Boost Your Business

23 of My Favorite Free Marketing Newsletters

The 8 Best Free Flowchart Templates [+ Examples]

What is a Business Plan? Definition, Tips, and Templates

7 Gantt Chart Examples You'll Want to Copy [+ 5 Steps to Make One]

How to Write an Executive Summary Execs Can't Ignore [+ 5 Top Examples]

20 Free & Paid Small Business Tools for Any Budget

Maximizing Your Social Media Strategy: The Top Aggregator Tools to Use

The Content Aggregator Guide for 2024

2 Essential Templates For Starting Your Business

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Information Technology Business Plan

Start your own information technology business plan

Information Management Hawaii

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

By focusing on its strengths, its key customers, and the underlying values they need, Information Management Hawai’i, Inc. (IMH) will increase sales steadily in its first three years, while also maintaining the gross margin on sales, with a focus on cash management and working capital.

This business plan leads the way. It renews our vision and strategic focus: adding value to our target market segments, and reinforcing our ties with businesses in our local markets. It also provides the step-by-step plan for improving our sales, gross margin, and profitability.

This plan includes this summary, chapters on the company, products and services, market focus, action plans and forecasts, management team, and the financial plan.

1.1 Objectives

1. Achieve healthy earnings (EBIT) in the first year of operation.

2. Maintain a midrange gross margin throughout the entire operation.

3. Maintain just-in-time (JIT) inventory levels, or 11 turns per year.

4. Increase sales modestly but steadily in the second and third years.

1.2 Mission

To provide the Hawai’i business community with quality brand-name Information Technology business information solutions, reliable and professional Technical Support, and unparalleled Customer Service through the application of the principles of Kina`ole and heartfelt aloha, and to earn a fair profit for our employee-owners and stakeholders by embracing sound, ethical business practices.

1.3 Keys to Success

The keys to our success are:

• Customer Satisfaction Goals vs. Results

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Information Management Hawai’i, Inc., will sell and service digital office information systems for Hawai’i’s businesses, with a focus on the Neighbor Island business community. IMH will be formed as the result of the acquisition of three existing businesses: Maui Office Machines, Inc.; Electronics Hawai’i, Inc.; and, Kauai Office Equipment, Inc.

2.1 Company Ownership

IMH will be privately-held [C corporation] owned in majority by the IMH Employee Stock Ownership Trust. There are currently 15 employees, and all will own equal shares in the ESOT. New employees will be given the opportunity to become vested in the Employee Stock Ownership Plan (ESOP) after a suitable probationary period.

2.2 Start-up Summary

Our start-up costs will be $1M, which includes $450,000 for the acquisition of the Maui and Hilo operations of Servco Integrated Office Technology.

The remainder of the funds will be used for:

• Legal, Insurance, Rent & Misc: $125,000

The start-up funding will be financed by loans arranged through the Small Business Development Center, and by the Hawai’i Community Loan Fund, and the Small Business Administration as a guarantor. Start-up assumptions are shown in the following table and chart.

Start-up
Requirements
Start-up Expenses
Legal/Accounting	$10,000
Stationery etc.	$1,500
Brochures	$1,000
Consultants	$7,500
Insurance	$25,000
Rent	$15,000
Software & IT (Web)	$40,000
SPI Buyout	$450,000
Setup New Company/ESOP	$25,000
Total Start-up Expenses	$575,000
Start-up Assets
Cash Required	$225,000
Start-up Inventory	$200,000
Other Current Assets	$0
Long-term Assets	$0
Total Assets	$425,000
Total Requirements	$1,000,000

Start-up Funding
Start-up Expenses to Fund	$575,000
Start-up Assets to Fund	$425,000
Total Funding Required	$1,000,000
Assets
Non-cash Assets from Start-up	$200,000
Cash Requirements from Start-up	$225,000
Additional Cash Raised	$0
Cash Balance on Starting Date	$225,000
Total Assets	$425,000
Liabilities and Capital
Liabilities
Current Borrowing	$1,000,000
Long-term Liabilities	$0
Accounts Payable (Outstanding Bills)	$0
Other Current Liabilities (interest-free)	$0
Total Liabilities	$1,000,000
Capital
Planned Investment
Investor 1	$0
Investor 2	$0
Other	$0
Additional Investment Requirement	$0
Total Planned Investment	$0
Loss at Start-up (Start-up Expenses)	($575,000)
Total Capital	($575,000)
Total Capital and Liabilities	$425,000
Total Funding	$1,000,000

2.3 Company Locations and Facilities

We have two locations, one in Kahului, Maui and the other in Hilo, Hawai’i. The two offices are presently being leased by Servco Pacific, Inc., and we will rent from them on a month-to-month basis until we are able to relocate to more suitable facilities. On Kauai, we have a sub-contractor agreement with Kauai Office Equipment to handle installations and service.

Products and Services

IMH will acquire an existing operation whose primary business has been the sale and service of business appliances (copiers, facsimiles, printers, etc.) and has operated as a part of the office equipment industry. We will build from this base to transform the business into a value-added provider of the emerging services and technologies of the new Information Industry. Following the lead of Canon, USA and other manufacturers which we represent, we will approach the marketplace from a total systems solutions viewpoint.

This new paradigm will begin with an analysis of the client’s existing and planned business processes, and will provide total workflow solutions utilizing multifunctional imaging platforms and information distribution systems. These systems will be backed by professional and reliable technical service and proactive customer service. By forming strategic alliances with local Information Industry Value-Added Resellers, we will be able to offer turnkey Local Area Network (LAN) systems and the ability to retrofit existing LAN and peer-to-peer systems.

3.1 Sales Literature

Copies of our product and sales literature are attached as appendices. Of course, one of our first tasks will be to change the message of our literature to make sure we are selling the company, rather than the product.

3.2 Product and Service Description

IMH will market and sell brand name business information distribution systems and hardware, technical service and support for these products, and the consumable supplies used by these systems. We will be a single-source provider for business information and imaging products and services.

After researching our various manufacturer’s offerings and evaluating our core competencies, we will focus our marketing and sales efforts around the digital products offered by Canon USA and eCopy, Inc. We will supplement this product line with Lexmark and Hewlett Packard printer products. As we continue to transition the company into the digital marketplace, we will form alliances with additional IT manufacturers and suppliers who can round out our product and services line.

Hardware product offerings will include:

• Hewlett Packard Printer products (laser)

Software offerings will include:

• Canon Image Platform (document distribution)

Service Products include:

• Sale of consumable products for all brand names (Canon, Ricoh, Xerox, HP, Lexmark)

Professional Services include:

• Network design and installation (sub-contracted)

3.3 Competitive Comparison

The only way we can hope to differentiate well is to define the vision of the company to be an information technology ally to our clients. We will not be able to compete in any effective way with the large mainland-based office equipment companies by selling boxes or products as appliances. We need to offer a real alliance to our local customers.

Unfortunately, we cannot sell the products at a higher price just because we offer services; the market has shown that it will not support that concept. We have to also sell the service and consumable supplies and charge for them separately. This monthly recurring revenue is the foundation of our financial stability.

3.4 Technology

New technology has changed almost everything about the traditional office equipment (copier) industry, and for all practical purposes it no longer exists. The new Information Industry has emerged because of the technology of convergence. The primary driver of convergence of different forms of information is technological change, specifically the rapid diffusion of digital technology into an ever-wider array of information businesses. Beyond digitization, dramatic changes in computing and telecommunications industries (mainly in faster microprocessors and increasing bandwidth) are also driving convergence.

IMH will make convergence the theme of its vision, planning, and marketing strategies. We will move into the new Information Industry’s technology with the aim of bringing the most efficient workflow solutions to our clients while providing value-added customer support and service, and earning a reasonable profit in the process.

3.5 Service and Support

Our strategy hinges on providing unparalleled service and support, which is critical to setting us apart from the competition. We need to differentiate on service and support in order to become true partners with our clients. Our service offers will include:

• Upgrade analysis : we will periodically assess our client’s business processes and requirements, and offer cost-effective upgrade solutions to meet changing needs.

3.6 Future Products and Services

Beginning at start up, we will explore and research new information technologies for inclusion in our product offerings. The products which we choose will be in line with our vision to transition the company from being an appliance seller, to being a provider of total information management solutions. These convergent information products will include:

• Media transport and reproduction (distribute and print)

3.7 Fulfillment

We have an established relationship with our manufacturers and suppliers, and will be able to take advantage of all discounts and promotions in order to keep our margins at roughly 49% throughout the operation. We will also implement and employ “just-in-time” inventory strategies for hardware, supplies, and service parts orders to further strengthen our margins.

As we continue to grow the business, we will evaluate other IT industry manufacturers and product lines to strengthen our offerings with a view primarily to quality and margin advantages.

Market Analysis Summary how to do a market analysis for your business plan.">

IMH will focus on local markets, including small offices and home offices (1-9 employees), medium to large businesses (10-99 employees), corporate Hawai’i (multiple locations or 100+ employees), and local government offices.

4.1 Market Segmentation

Our market segmentation scheme is fairly straightforward, and focuses on all Neighbor Island businesses. The information contained in our customer analysis table is taken directly from the 2000 US Census and government directories, and clearly shows that our largest market potential is the small office and home office (SOHO) segment. This segment is largely overlooked by most of our competitors because of its “low end” buying habits, and a reluctance to compete with the major retail chain box movers. We will target the SOHO market segment with value-added and affordable business solutions customized to its unique needs, and offer the same quality of service and support as are afforded the larger businesses.

The next largest market segment is medium to large businesses, and is the arena where we now focus most of our sales efforts. We will continue to target this segment, but with a different approach than our predecessors. The strategy used by former management has been to bring in selected products, and then attempt to find a buyer. This resulted in inventory overstock, and obsolescence. We will work with the medium to large businesses to determine their needs, and design customized solutions before ordering the required systems (JIT inventory strategy). This segment will remain an extremely important part of our marketing mix, and contains a large portion of our current clients. A majority of our systems upgrade opportunities and repeat business will come from this market segment initially.

Although the Corporate Hawai’i market segment is the smallest in numbers, it has the potential to provide a significant share of our revenues and growth (the 80/20 rule). We have a scattering of current clients in the Corporate Hawai’i segment, but we need to do a better job of penetrating this lucrative end of the market. We will accomplish this by offering professional services to include workflow and network design, MIS support, and other value-added support benefits such as “uptime guarantees.” We will develop long-term relationships within this segment, and earn their business.

The local government market segment is unique in that we act primarily as a “middle man” for our manufacturers due to GSA price schedules and other national government-only programs. This segment is fiercely competitive, very price-focused, and buying decisions are often influenced by “who you know,” as well as price. We are fortunate in that we have long-established relationships within the County and State government agencies, and have many loyal clients in this segment. We will increase our share of this market segment by offering the same value-added service and support benefits that we bring to our commercial clients.

Market Analysis
		Year 1	Year 2	Year 3	Year 4	Year 5
Potential Customers	Growth						CAGR
SOHO	4%	6,800	7,072	7,355	7,649	7,955	4.00%
Medium/Large Business	4%	2,100	2,184	2,271	2,362	2,456	3.99%
Corporate Hawaii	3%	140	144	148	152	157	2.91%
Government Offices	2%	1,225	1,243	1,262	1,281	1,300	1.50%
Total	3.69%	10,265	10,643	11,036	11,444	11,868	3.69%

4.2 Target Market Segment Strategy

Developing a market strategy is a departure from the way the company has been managed in the past. We will change the paradigm of being a product- and price-focused sales organization, to that of becoming a customer- and market-focused organization, with all departments sharing responsibility for customer satisfaction. We will accomplish this paradigm shift through the implementation of a balanced scorecard philosophy of management, with special attention to employee learning and growth.

As mentioned previously our market segmentation strategy is straightforward, and addresses all components of the Neighbor Island business community. Planning and implementing specific strategies for each of the four identified segments will be an on-going process, and we will consult with marketing specialists, and our manufacturers, to further refine these efforts as we develop our marketing plan.

4.2.1 Market Trends

That is the primary reason that IMH has chosen Canon USA as its preferred manufacturer. Canon has led the way in the industry with it’s digital technology innovations, and its ability to bring both the product and the concept to the marketplace. We will follow Canon’s lead and bring this efficient, productivity-enhancing technology to Neighbor Island businesses.

4.2.2 Market Growth

As computer prices continue to fall, unit sales increase. The published market research on sales of personal computers is astounding, as the United States market alone is absorbing more than 30 million units per year, and sales are growing at more than 20 percent per year. We could quote Dataquest, Infocorp, IDC, or others; it doesn’t matter, they all agree on high growth of CPU sales.

This rapid growth rate holds true for productivity systems which connect to the computers being sold. The stand-alone analog systems and appliances which abound in the business marketplace today, will be replaced by connected digital convergence systems in the coming months and years. IMH will position itself to be a value-added provider of this rapidly emerging technology for new businesses, while continuing to maintain and upgrade our current analog customer base.

4.2.3 Market Needs

All businesses have in common a need to be continuously productive, and they rely on their service providers and vendors to sustain their productivity. Effectively filling this need requires that the vendor bring to the table sound planning, quality products, reliable service, and a true partnership and support relationship.

Specific business needs include the ability to gather, compile, analyze, and distribute information in various media formats. This is where IMH’s strengths will be most beneficial to our clients, both big and small. Anyone can sell the “box” at an attractive price, but only a true value-added provider can offer the peace-of-mind that comes from a customer-focused approach to the relationship.

Primarily due to geographic isolation and smaller populations, the Neighbor Island business community has an additional common need of being able to rely on other locally-based vendors and suppliers for quick, reliable, customer service and support. Having to call someone on Oahu, or the mainland, to place a service call, or to order supplies, or get an answer to a simple billing question, is both an irritant and a hindrance to most Neighbor Island-based businesses. Our primary goal is to fill this need by bringing true pro-active, and total, customer service to the Neighbor Island business community, and to gain their confidence and loyalty. This will become one of our underlying strengths.

4.3 Service Business Analysis

IMH is a part of the Information Industry, and specializes in providing information management systems and technology for business processes. We envision that a converged information industry operating within the context of an advanced information infrastructure will be a huge boost for U.S. businesses. Several Washington think tanks estimate that it could spur more than $300 billion annually in new sales and increase worker productivity by 20 to 40 percent.

At the present time, an estimated two-thirds of all American jobs are information related, and that number will increase as the shift from manufacturing to service industries continues. The convergence of information industries will continue because the technological and business imperatives are compelling. If one company does not see the possibilities, another will.

4.3.1 Competition and Buying Patterns

Business decision makers and finance managers understand the concept and value of service and support, and are much more likely to pay for it when the offering is clearly stated.

There is no doubt that we compete more against the box pushers than against other service providers. We need to effectively compete against the idea that businesses should  buy information platforms as plug-in appliances that don’t need ongoing service, support, and training.

Our research and experience has indicated that our target market segments think about price, but would buy based on quality service if the offering were properly presented. They think about price because that is what is traditionally presented to them first. We have very good indications that many would rather pay 10-20% more for a relationship with a long-term vendor providing back-up and quality service and support. They end up in the box-pusher channels because they are not aware of the alternatives.

Availability is also very important. The business decision makers tend to want immediate, local solutions to problems.

4.3.2 Distributing a Service

Medium to large business segment buyers are accustomed to buying from vendors who visit their offices. They expect the copy machine vendors, office products vendors, and office furniture vendors, as well as the local graphic artists, freelance writers, or whomever, to visit their office to make their sales.

Unfortunately our SOHO target segment buyers may not expect to buy from us. Many of them turn immediately to the retail superstores (office equipment, office supplies, and electronics), the Web, and mail order to look for the best price, without realizing that there is a better option for them for only a little bit more. We will overcome this hurdle through innovative service offerings, and targeted marketing.

4.3.3 Main Competitors

In our higher-end targeted segments (medium to large businesses, corporate Hawai’i, and government offices), the primary competitors are Xerox and Lanier. The secondary “low end” competitors on the Neighbor Islands are Maui Office Machines and Business Equipment on Maui, and Electronics Hawai’i and Stationers on the Big Island. Our overall competitive strategy in these segments will be Canon’s superior technology, and superior value-added service and support.

In our SOHO target segment, the primary competitors are the superstores: Office Max, Office Depot, Sears, and to some extent Costco, Hopaco, and the Web. While these outlets can offer lower prices, they offer no (or very little) aftermarket service or support. That is our competitive advantage in this segment, and will differentiate us from these “box movers.”

4.3.4 Business Participants

The traditional office equipment (copier) industry has been dominated by only a few major manufacturers: Xerox, Canon, Oce, and Ricoh (and its OEM products – Lanier, Savin, and Gestetner); and then come the low-end players: Sharp, Toshiba, and Minolta. With the exception of Xerox, which maintains its own sales force, the other manufacturers distribute and sell mainly through authorized dealers.

The rapidly emerging Information Industry’s digital convergence products will most likely be dominated by the same participants as described above. While Xerox has been a past leader in the manufacture and sales of analog products, Canon has emerged as both an innovator, and the leader, in the new Information Industry with their ImageRunner digital products and Image Platform information distribution systems. Canon is also (and has been for many years) the front runner in color repro-graphic systems, and holds the most patents of any manufacturer in the industry.

Strategy and Implementation Summary

We must differentiate ourselves from the box pushers. We need to establish our business offering as a clear and viable alternative for our target markets, to the price oriented sales pitch to which they are accustomed.

• 30-day sales window – war with competition mainly on price.

The industry’s cheese has been moved. In order to shift to a more contemporary paradigm, our marketing and sales efforts will need:

• A new marketing concept – customer oriented, profit oriented, integrated efforts.

5.1 Competitive Edge

Our competitive edge is our positioning as a strategic ally with our clients, who are clients more than customers. By building a business based on long-standing relationships with satisfied clients, we simultaneously build defenses against competition. The longer the relationship stands, the more we help our clients understand what we offer them and why they should both stay with IMH, and refer us to other businesses. In close-knit communities like the Neighbor Islands, reputation is extremely important, and word-of-mouth advertising is invaluable.

5.2 Strategy Pyramid

Our main strategy will be placing emphasis on service and support, and our main tactics are networking expertise, systems training, and implementing a customer relationship management system (CRM) from e-automate. Our specific programs for networking include mailers and internal training. Specific programs for end user training include direct mail promotion, and on-site customer programs. Implementing the CRM software and training will be coordinated with the e-automate Corporation.

Our second strategy is emphasizing relationships. The tactics are marketing the company (instead of the products), more regular contacts with the customer, and increasing sales per customer. Programs for marketing the company include new sales literature, and direct mail. Programs for more regular contacts include call-backs after installation, direct mail, and sales management. Programs for increasing sales per customer include upgrade mailings and sales training.

5.3 Value Proposition

IMH offers its clients peace-of-mind by being a vendor who acts as a strategic ally, and delivers quality products backed by premium service and support, at a premium price.

5.4 Sales Strategy

We will sell the company and its ability to act as an ally. We will sell IMH, and the reputation of the industry-leading manufacturers it represents.

We will sell our service and support. The hardware is like the razor, and the support, service, software, and training, are the razor blades. We need to serve our customers with total solutions, and not just product features. The products are a means to arriving at end solutions.

The Yearly Total Sales chart summarizes our conservative sales forecast. We expect sales to increase from $3.1 million in the first year to more than $4 million in the third year of this plan.

5.4.1 Sales Forecast

The important elements of the sales forecast are shown in the following Chart, and Table 5.4.1. Non-hardware sales increase to almost $2 million total in the third year, or 47% of total sales.

Sales Forecast
	Year 1	Year 2	Year 3
Sales
Hardware – Image Platforms	$1,092,956	$1,256,899	$1,445,434
Hardware – Printers	$69,615	$80,057	$92,066
Hardware – Facsimiles	$142,711	$164,117	$188,735
Hardware – Misc (TW, Shrd)	$45,250	$52,037	$59,843
Professional Services	$29,808	$34,279	$39,420
Government (Comp)	$87,019	$100,072	$115,082
Supplies (Toner/Paper)	$501,228	$576,412	$662,874
Service – Agreements/Repairs	$946,764	$1,088,779	$1,252,095
Equipment Rentals	$243,653	$280,200	$322,230
Other	$31,327	$36,026	$41,430
Total Sales	$3,190,329	$3,668,878	$4,219,209
Direct Cost of Sales	Year 1	Year 2	Year 3
Hardware – Image Platforms	$677,632	$772,501	$880,651
Hardware – Printers	$45,250	$51,585	$58,807
Hardware – Facsimiles	$88,481	$100,868	$114,989
Hardware – Misc (TW, Shrd)	$31,675	$36,109	$41,165
Professional Services	$14,904	$16,990	$19,369
Government (Comp)	$30,457	$34,720	$39,581
Supplies (Toner/Paper)	$225,553	$257,130	$293,128
Service – Agreements/Repairs	$378,706	$431,724	$492,166
Equipment Rentals	$134,009	$152,770	$174,158
Other	$7,832	$8,928	$10,178
Subtotal Direct Cost of Sales	$1,634,497	$1,863,326	$2,124,192

5.5 Milestones

The following table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation. The most important programs are the sales and marketing programs listed in detail in the previous topics.

Milestones
Milestone	Start Date	End Date	Budget	Manager	Department
SIOT (NI) Valuation	5/1/2001	5/31/2001	$0	BH	Admin
Complete Business Plan	5/14/2001	6/22/2001	$200	BH	Admin
Submit Letter of Intent	6/1/2001	6/15/2001	$0	BH	Admin
Choose New Company Name	6/15/2001	7/31/2001	$0	All	All
Secure Startup Funding	6/15/2001	7/31/2001	$0	BH/All	All
Retain Attorney/CPA	6/15/2001	7/31/2001	$10,000	BH	Marketing
Negotiate Purchase Agreement	6/18/2001	8/15/2001	$0	BH/All	Admin
Set Up ESOT/ESOP	6/30/2001	8/31/2001	$12,500	BH/LW	All
Set Up New Corporation	6/30/2001	8/31/2001	$12,500	BH/LW	All
Solicit Board Members	6/30/2001	8/31/2001	$0	BH	All
HR Roll-Over Plan (SPI to IMH)	7/1/2001	8/31/2001	$0	BH/LW	Admin
Purchase e-Automate Software	8/1/2001	8/31/2001	$20,000	BH/LW	Admin
A/P & A/R into e-Automate	8/1/2001	8/31/2001	$0	LW	Admin
Business Licenses/Permits	8/1/2001	8/31/2001	$500	BH/LW	Admin
Customers into e-Automate	8/1/2001	8/31/2001	$0	JM/BK	Sales
Inventory into e-Automate	8/1/2001	8/31/2001	$0	LW/JA/EO	Service
Letter To Vendors/Customers	8/1/2001	8/31/2001	$0	LW	Admin
New Stationary/Brochures	8/1/2001	8/31/2001	$2,500	LW	Admin
Obtain Insurance	8/1/2001	8/31/2001	$25,000	BH/LW	Admin
Switch Utilities To IMH	8/1/2001	8/31/2001	$1,000	LW	Admin
Web Site Development	8/1/2001	8/31/2001	$10,000	BH	Admin
Complete Marketing Plan	8/1/2001	8/31/2001	$2,500	All	Sales
IMH Operations – Day 1	9/3/2001	9/3/2001	$0	All	All
Bd. of Dir. Mtg. (First)	9/4/2001	9/7/2001	$1,000	All	All
All Company – Kick Off Mtg.	9/4/2001	9/7/2001	$750	All	All
Sales Strategies & Programs	9/4/2001	9/30/2001	$2,500	JM	Sales
Marketing Strategy & Programs	9/4/2001	9/30/2001	$3,500	BK	Sales
First Quarter BP Review	12/10/2001	12/14/2001	$0	All	All
Headcount Review	12/10/2001	12/14/2001	$0	BH/EO/JA	Sales/Svc
Bd. of Dir. Mtg. (Qtrly)	12/10/2001	12/14/2001	$1,000	All	All
Cost IT Training Sources	3/4/2002	3/8/2002	$0	BH/EO/JA/BK	Sales/Svc
Second Quarter BP/MP Review	3/4/2002	3/8/2002	$0	All	All
Enroll Team in IT Training	3/18/2002	3/29/2002	$2,500	All	All
Third Quarter BP/MP Review	6/3/2002	6/7/2002	$0	All	All
Bd. of Dir. Mtg. (Qtrly)	6/3/2002	6/7/2002	$1,000	All	All
Fourth Quarter BP/MP Review	9/2/2002	9/5/2002	$0	All	All
Bd. of Dir. Mtg. (Qtrly)	9/2/2002	9/5/2002	$1,000	All	All
New 3-Year BP Due	9/2/2002	9/13/2002	$0	All	All
New 3-Year Mktg. Plan Due	9/2/2002	9/13/2002	$0	All	All
Name me	9/16/2002	9/30/2002	$1,000	All	All
Totals			$110,950

5.6 Marketing Strategy

The marketing strategy is the core of our main strategy:

• Develop specific programs for each target market segment:
• Government Offices – workflow/process surveys, uptime guarantees, GSA rates and incentives

5.6.1 Sales Programs

Specific sales programs will be included in our new Marketing Plan, and will be included in this Business Plan as they are finalized. In general however, our sales programs will be centered around conducting workflow and information distribution analyses, direct mail, and placing an emphasis on the benefits which IMH and its manufacturers will be able to offer its clients through “total care” service and support.

5.6.2 Positioning Statement

For businesses who want to be sure their information distribution systems are always working reliably, IMH is a vendor and trusted strategic ally who makes certain their systems work, their people are trained, and their down time is minimal. Unlike the product/price oriented vendors, it knows the customer and goes to their site when needed, and offers proactive support, service, training, and installation.

5.6.3 Pricing Strategy

We must charge appropriately for the high-end, high-quality service and support we offer. Our revenue structure has to match our cost structure, so the salaries we pay to assure good service and support must be balanced by the revenue we charge.

We cannot build the service and support revenue into the price of products. The market can’t bear the higher prices and the buyer feels ill-used when they see a similar product priced lower with the competition. Despite the logic behind this, the market doesn’t support this concept.

5.6.4 Promotion Strategy

We will employ the following general promotional strategies for the various market segments:

• SOHO: We will depend on periodic local newspaper advertising, to reach new buyers in this segment. We will also utilize direct mail and and the resources of the local Chambers of Commerce and other affinity groups to reach this segment. The message will emphasize service first, and “complete product and service packaging” as a secondary theme.
• Medium to Large Businesses: Direct face-to-face contact (direct sales) will continue to be our primary strategy for this market segment. Direct selling will be supplemented by periodic promotional direct mailings and personalized system upgrade opportunities.
• Corporate Hawai’i: This segment will be handled by direct contact and relationship building only. We will make personal presentations to the decision makers in this group, and stress our service and technical benefits and advantages.
• Government Offices: We will utilize a combination of direct mail and face-to-face promotional strategies with this segment, and the message will be the local service and technical advantages of IMH. We will produce an attractive RFQ/RFP response package to accompany our submissions.

5.6.5 Distribution Strategy

IMH is first and foremost a direct sales organization, meaning that we must present our services and products directly to the majority of our customers and clients. Having said that, for our planned penetration into the SOHO market, we will need to establish a presence as a Value-Added Reseller (VAR) for certain low-end product lines which don’t carry the margins necessary to sustain the costs of direct sales. We will plan our new locations accordingly.

5.6.6 Marketing Programs

As we work to complete this Business Plan, we are simultaneously working on our Marketing Plan. As you can see from the milestones table, we anticipate completion of our detailed Marketing Plan by 9/30/01, or one month from start-up. Because we are acquiring an on-going business, the shift to our vision of customer- and market-focused strategies will not happen overnight. We must plan this shift carefully, and implement it judiciously, so as not to disrupt our immediate operations. We have budgeted for, and will utilize, marketing advisors and consultants (including our manufacturers) in the design of our Marketing Plan.

5.7 Strategic Alliances

Our alliances with our manufacturers, and especially Canon USA, will be the most pivotal to our success. We will remain a Canon Authorized Dealer, and continue to enjoy all of the benefits of this long-standing relationship.

We will form alliances with other locally-based VARs and computer network providers to enable us to provide complete turnkey packages for our clients. These relationships will be included in our Marketing Plan.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Our management philosophy is simple and is an integral part of our values: doing right things right, the first time (Kina’ole).

IMH will be an employee-owned company and we all share the same vision of providing our clients (who in many cases are friends and neighbors) with the very best in customer service – period. We will encourage personal growth, creativity, and enable individual empowerment to achieve this goal. We will manage the business by setting achievable Balanced Scorecard goals, measuring them, and making mid-stream adjustments as necessary.

6.1 Organizational Structure

Our team includes 15 employees initially, and is organizationally flat. The departmental divisions are sales and marketing, service, and administration. Operational managers include:

• Systems Manager (two positions – Big Island and Maui): Oversees all service issues including service agreements, service call prioritization and response, carry-in service, customer support, and systems training and development. Will be assisted by Systems Engineers, and Systems Technicians.

6.2 Personnel Plan

The total head count moving over from Servco at the time of the acquisition will be 13. We are adding two former employees at startup to round out our team, for a total startup head count of 15.

There are an additional six positions shown as “vacant” in the Personnel plan. During each quarterly business plan review, we will assess the need to fund these positions to sustain our growth, and more evenly distribute the workload.

Personnel Plan
	Year 1	Year 2	Year 3
Production Personnel
None planned	$0	$0	$0
Other	$0	$0	$0
Subtotal	$0	$0	$0
Sales and Marketing Personnel
Alan Fukuyama – Sales (Maui)	$38,250	$40,545	$42,978
Brian Kurlansky – Sales (Kona)	$38,250	$40,545	$42,978
Jay Moore – Sales (Maui)	$38,250	$40,545	$42,978
Wilbert Shimabukuro – Sales (Hilo)	$38,250	$40,545	$42,978
Vacant – Aftermarket Sales (Maui)	$0	$0	$0
Vacant – Aftermarket Sales (Hilo)	$0	$0	$0
Subtotal	$153,000	$162,180	$171,911
General and Administrative Personnel
Bill Harding – General Manager	$57,600	$61,056	$64,719
Laurie Watson – Admin Manager	$45,600	$48,336	$51,236
Vacant – Office Manager (Hilo)	$31,200	$33,072	$35,056
Vacant – Whse & Delivery (Maui)	$0	$0	$0
Vacant – Whse & Delivery (Hilo)	$0	$0	$0
Other	$0	$0	$0
Subtotal	$134,400	$142,464	$151,012
Other Personnel
Earle Oshiro – Systems Manager (Hilo)	$49,800	$52,788	$55,955
Joe Alfonsi – Systems Manager (Maui)	$49,800	$52,788	$55,955
Wane Ogawa – Syst Engineer (Hilo)	$39,600	$41,976	$44,495
Francis Takahashi – Syst Engineer (Hilo)	$39,600	$41,976	$44,495
Baron Ganeko – Syst Engineer (Kona)	$39,600	$41,976	$44,495
Abe Braceros – Sr. Syst Engineer (Maui)	$41,100	$43,566	$46,180
Arlo Villanueva – Syst Tech (Maui)	$28,800	$30,528	$32,360
Caroline Nacua – Syst Tech (Maui)	$28,800	$30,528	$32,360
Vacant – Syst Tech (Kona)	$0	$0	$0
Vacant – Syst Tech (Maui)	$0	$0	$0
Subtotal	$317,100	$336,126	$356,294
Total People	15	15	15
Total Payroll	$604,500	$640,770	$679,216

6.3 Management Team

Bill Harding, president and general manager:  XX years old, and has lived on Maui for 43 years. Joined SIOT in 1998 as Maui branch manager, and became general manager for Neighbor Island operations six months later. Prior management experience includes: BTA market manager of the Neighbor Islands for VoiceStream Wireless, Neighbor Island area sales manager for Central Security Systems, and radar project manager for Telcom International in Nigeria, West Africa. Bill has attended numerous management and sales training courses and seminars throughout his career.

Laurie Watson, secretary/treasurer and administrative manager: XX years old, and local Maui resident. Has been at the same location through three different owners prior to Servco’s acquisition of The Office Place in 1995, for a total of 15 years of local office equipment industry experience. Laurie has extensive knowledge of service procedures and dispatching, A/R and A/P procedures, inventory control and tracking, as well as an intimate knowledge of our customer base. Her experience and knowledge will be invaluable in recovering our customer base, and in growing the business.

Anne Tioganco, office manager (Hilo): XX years old, and local Hilo resident. Anne has also been with the company through all of the acquisitions, and has XX years experience in the office equipment industry. She will assist Laurie by handling the administrative and customer service tasks for our Hilo branch, and will be instrumental in our Big Island customer recovery efforts.

Earle Oshiro, systems manager (Big Island): XX years old, and local Hilo resident. Like Laurie and Anne above, Earle has been with the company through four different owners, and has XX years of local office equipment service management experience. Earle has also completed Canon’s “train the trainer” course, and will be a great asset in the on-going training and development of our systems engineers and technicians.

Joseph Alfonsi, systems manager (Maui): XX years old, and local Maui resident. Joe joined the Maui branch of SIOT in 1999 as field service manager, after transferring from the SIOT Honolulu branch. He has XX years of local office equipment industry service experience, and is familiar with both Canon and Ricoh products. Joe is an asset to the Maui team, and has outstanding customer service skills.

6.4 Management Team Gaps

We believe we have a good team for covering the main points of the business plan. Key members have the experience and knowledge to manage and grow the business, and are highly motivated by the employee-owner concept.

The obvious management gap is a plan to fill the general manager’s position at some point in the future, before the current GM reaches retirement age. As an employee-owned company, the preferred strategy will be to promote from within, and fill vacancies as they occur. As the company grows, we will seek out additional talent in all operational areas.

Financial Plan investor-ready personnel plan .">

Although we are treating the business as a start-up company, the financial plan is solidly based on past performance. We have taken actual SIOT P&L income and expenses from the past three years, and eliminated corporate overhead expenses such as warehouse and administrative costs, inventory penalties, and corporate nominal interest. We then projected income based on actual past performance, and factored back in the revenue base that was relocated to Honolulu over the past two years (mainly service and supplies).

We approached the financial planning from a conservative standpoint, and based those numbers on achievable gross margins. Also, our actual interest and tax rates will most likely be lower than the assumed rates due to our being structured as an employee-owned corporation (ESOT).

7.1 Important Assumptions

The financial plan depends on important assumptions, most of which are shown in Table 7.1. As mentioned previously, we assumed interest and tax rates based on a “worst case” scenario, and these will be adjusted once we have finalized the initial funding and establish the ESOT. We have also assumed our personnel burden at 30% of payroll in order to allow for above-average benefits for our employees. As we shop around for benefits vendors, this assumption will be subject to revision as well.

Other key business assumptions are:

• We assume access to the start-up funding necessary to re-shape and re-build the company, and to provide adequate initial capitalization.

General Assumptions
	Year 1	Year 2	Year 3
Plan Month	1	2	3
Current Interest Rate	14.00%	14.00%	14.00%
Long-term Interest Rate	10.00%	10.00%	10.00%
Tax Rate	37.33%	38.00%	37.33%
Other	0	0	0

7.2 Key Financial Indicators

As shown in the Benchmarks chart below, our key financial indicators are:

• Inventory Turnover: We will maintain just-in-time inventory levels, or 11 turns per year. This will require accurate sales forecasting, and working closely with our manufacturers. We have already begun this process under SIOT, and the Neighbor Island inventory levels are well below previous years.

7.3 Break-even Analysis

For our break-even analysis, we assume running costs which include our full payroll, rent, and utilities, and an estimation of other running costs. Payroll alone, at present, is about $65,500 per month (including benefits and taxes).

We will monitor gross margins very closely, and maintain them at a midrange percentage by taking advantage of all promotions and discounts offered by our manufacturers. Canon USA has tentatively agreed to offer us “end column” pricing as a new dealer incentive.

The chart shows what we need to sell per month to break even, according to these assumptions. This is about 78% of our projected sales for our first year, and is well below what we have achieved annually over the past three years under more adverse operating conditions.

Break-even Analysis
Monthly Revenue Break-even	$209,018
Assumptions:
Average Percent Variable Cost	51%
Estimated Monthly Fixed Cost	$101,932

7.4 Projected Profit and Loss

Our Pro Forma Profit and Loss statement was constructed from a conservative point-of-view, and is based in large part on past performance. By strengthening our service position, and rebuilding our customer relationships, we will widen our customer base and increase sales.

Month-to-month assumptions for profit and loss are included in the appendix.

Pro Forma Profit and Loss
	Year 1	Year 2	Year 3
Sales	$3,190,329	$3,668,878	$4,219,209
Direct Cost of Sales	$1,634,497	$1,863,326	$2,124,192
Production Payroll	$0	$0	$0
Other	$0	$0	$0
Total Cost of Sales	$1,634,497	$1,863,326	$2,124,192
Gross Margin	$1,555,832	$1,805,552	$2,095,017
Gross Margin %	48.77%	49.21%	49.65%
Operating Expenses
Sales and Marketing Expenses
Sales and Marketing Payroll	$153,000	$162,180	$171,911
Advertising/Promotion	$10,500	$11,130	$11,798
Commissions	$159,516	$169,087	$179,233
Travel – Sales	$22,500	$23,850	$25,281
Learning & Growth – Sales	$6,150	$6,519	$6,910
Entertainment	$5,400	$5,724	$6,067
Total Sales and Marketing Expenses	$357,066	$378,490	$401,200
Sales and Marketing %	11.19%	10.32%	9.51%
General and Administrative Expenses
General and Administrative Payroll	$134,400	$142,464	$151,012
Sales and Marketing and Other Expenses	$0	$0	$0
Depreciation	$0	$0	$0
Depreciation	$0	$0	$0
Utilities	$9,000	$9,540	$10,112
Telephone & ISP	$34,200	$36,252	$38,427
Office Supplies	$4,200	$4,452	$4,719
Insurance	$16,800	$17,808	$18,876
Bank Charges	$6,000	$6,360	$6,742
Postage	$10,020	$10,621	$11,258
Taxes & Licenses	$10,200	$10,812	$11,461
Bonuses	$0	$0	$0
Learning & Growth – Admin	$3,150	$3,339	$3,539
Accounting	$6,000	$6,360	$6,742
Rent	$72,000	$72,000	$72,000
Payroll Taxes	$181,350	$192,231	$203,765
Other General and Administrative Expenses	$0	$0	$0
Total General and Administrative Expenses	$487,320	$512,239	$538,654
General and Administrative %	15.27%	13.96%	12.77%
Other Expenses:
Other Payroll	$317,100	$336,126	$356,294
Consultants	$0	$0	$0
Learning & Growth – Service	$9,200	$9,752	$10,337
Travel – Service	$22,500	$23,850	$25,281
Freight & Cartage	$30,000	$31,800	$33,708
Total Other Expenses	$378,800	$401,528	$425,620
Other %	11.87%	10.94%	10.09%
Total Operating Expenses	$1,223,186	$1,292,258	$1,365,473
Profit Before Interest and Taxes	$332,645	$513,294	$729,544
EBITDA	$332,645	$513,294	$729,544
Interest Expense	$140,000	$127,050	$99,750
Taxes Incurred	$72,797	$146,773	$235,123
Net Profit	$119,848	$239,471	$394,671
Net Profit/Sales	3.76%	6.53%	9.35%

7.5 Projected Cash Flow

Because we are treating the new company as a start-up, the cash flow for FY2002 is somewhat exaggerated by the instant influx of new capital. Subsequent years however show a healthy growth in cash flow, mainly due to the short 60-month repayment of the start-up loan and increased sales.

Pro Forma Cash Flow
	Year 1	Year 2	Year 3
Cash Received
Cash from Operations
Cash Sales	$2,073,714	$2,384,771	$2,742,486
Cash from Receivables	$906,354	$1,252,568	$1,440,453
Subtotal Cash from Operations	$2,980,067	$3,637,339	$4,182,939
Additional Cash Received
Sales Tax, VAT, HST/GST Received	$0	$0	$0
New Current Borrowing	$0	$0	$0
New Other Liabilities (interest-free)	$0	$0	$0
New Long-term Liabilities	$0	$0	$0
Sales of Other Current Assets	$0	$0	$0
Sales of Long-term Assets	$0	$0	$0
New Investment Received	$30,000	$0	$0
Subtotal Cash Received	$3,010,067	$3,637,339	$4,182,939
Expenditures	Year 1	Year 2	Year 3
Expenditures from Operations
Cash Spending	$604,500	$640,770	$679,216
Bill Payments	$2,210,315	$2,809,360	$3,143,202
Subtotal Spent on Operations	$2,814,815	$3,450,130	$3,822,418
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out	$0	$0	$0
Principal Repayment of Current Borrowing	$0	$185,000	$205,000
Other Liabilities Principal Repayment	$0	$0	$0
Long-term Liabilities Principal Repayment	$0	$0	$0
Purchase Other Current Assets	$0	$0	$0
Purchase Long-term Assets	$0	$0	$0
Dividends	$0	$0	$0
Subtotal Cash Spent	$2,814,815	$3,635,130	$4,027,418
Net Cash Flow	$195,252	$2,209	$155,521
Cash Balance	$420,252	$422,461	$577,982

7.6 Projected Balance Sheet

The Projected Balance Sheet is quite solid. We do not project any trouble meeting our debt obligations as long as we achieve our specific objectives.

Pro Forma Balance Sheet
	Year 1	Year 2	Year 3
Assets
Current Assets
Cash	$420,252	$422,461	$577,982
Accounts Receivable	$210,261	$241,801	$278,071
Inventory	$172,142	$196,241	$223,715
Other Current Assets	$0	$0	$0
Total Current Assets	$802,655	$860,503	$1,079,768
Long-term Assets
Long-term Assets	$0	$0	$0
Accumulated Depreciation	$0	$0	$0
Total Long-term Assets	$0	$0	$0
Total Assets	$802,655	$860,503	$1,079,768
Liabilities and Capital	Year 1	Year 2	Year 3
Current Liabilities
Accounts Payable	$227,807	$231,184	$260,778
Current Borrowing	$1,000,000	$815,000	$610,000
Other Current Liabilities	$0	$0	$0
Subtotal Current Liabilities	$1,227,807	$1,046,184	$870,778
Long-term Liabilities	$0	$0	$0
Total Liabilities	$1,227,807	$1,046,184	$870,778
Paid-in Capital	$30,000	$30,000	$30,000
Retained Earnings	($575,000)	($455,152)	($215,681)
Earnings	$119,848	$239,471	$394,671
Total Capital	($425,152)	($185,681)	$208,990
Total Liabilities and Capital	$802,655	$860,503	$1,079,768
Net Worth	($425,152)	($185,681)	$208,990

7.7 Business Ratios

The following table shows our main business ratios, and is compared to national averages. Our SIC industry class is currently: Office equipment, nec – 5044.99.

Ratio Analysis
	Year 1	Year 2	Year 3	Industry Profile
Sales Growth	0.00%	15.00%	15.00%	1.50%
Percent of Total Assets
Accounts Receivable	26.20%	28.10%	25.75%	30.97%
Inventory	21.45%	22.81%	20.72%	38.08%
Other Current Assets	0.00%	0.00%	0.00%	16.04%
Total Current Assets	100.00%	100.00%	100.00%	85.09%
Long-term Assets	0.00%	0.00%	0.00%	14.91%
Total Assets	100.00%	100.00%	100.00%	100.00%
Current Liabilities	152.97%	121.58%	80.64%	44.30%
Long-term Liabilities	0.00%	0.00%	0.00%	8.46%
Total Liabilities	152.97%	121.58%	80.64%	52.76%
Net Worth	-52.97%	-21.58%	19.36%	47.24%
Percent of Sales
Sales	100.00%	100.00%	100.00%	100.00%
Gross Margin	48.77%	49.21%	49.65%	26.76%
Selling, General & Administrative Expenses	45.02%	42.69%	40.40%	15.95%
Advertising Expenses	0.33%	0.30%	0.28%	0.95%
Profit Before Interest and Taxes	10.43%	13.99%	17.29%	2.55%
Main Ratios
Current	0.65	0.82	1.24	1.80
Quick	0.51	0.63	0.98	0.87
Total Debt to Total Assets	152.97%	121.58%	80.64%	6.22%
Pre-tax Return on Net Worth	-45.31%	-208.01%	301.35%	55.95%
Pre-tax Return on Assets	24.00%	44.89%	58.33%	14.11%
Additional Ratios	Year 1	Year 2	Year 3
Net Profit Margin	3.76%	6.53%	9.35%	n.a
Return on Equity	0.00%	0.00%	188.85%	n.a
Activity Ratios
Accounts Receivable Turnover	5.31	5.31	5.31	n.a
Collection Days	57	64	64	n.a
Inventory Turnover	10.91	10.12	10.12	n.a
Accounts Payable Turnover	10.70	12.17	12.17	n.a
Payment Days	27	30	28	n.a
Total Asset Turnover	3.97	4.26	3.91	n.a
Debt Ratios
Debt to Net Worth	0.00	0.00	4.17	n.a
Current Liab. to Liab.	1.00	1.00	1.00	n.a
Liquidity Ratios
Net Working Capital	($425,152)	($185,681)	$208,990	n.a
Interest Coverage	2.38	4.04	7.31	n.a
Additional Ratios
Assets to Sales	0.25	0.23	0.26	n.a
Current Debt/Total Assets	153%	122%	81%	n.a
Acid Test	0.34	0.40	0.66	n.a
Sales/Net Worth	0.00	0.00	20.19	n.a
Dividend Payout	0.00	0.00	0.00	n.a

Sales Forecast
		Month 1	Month 2	Month 3	Month 4	Month 5	Month 6	Month 7	Month 8	Month 9	Month 10	Month 11	Month 12
Sales
Hardware – Image Platforms	0%	$78,500	$78,500	$78,500	$86,350	$86,350	$86,350	$94,985	$94,985	$94,985	$104,484	$104,484	$104,484
Hardware – Printers	0%	$5,000	$5,000	$5,000	$5,500	$5,500	$5,500	$6,050	$6,050	$6,050	$6,655	$6,655	$6,655
Hardware – Facsimiles	0%	$10,250	$10,250	$10,250	$11,275	$11,275	$11,275	$12,403	$12,403	$12,403	$13,643	$13,643	$13,643
Hardware – Misc (TW, Shrd)	0%	$3,250	$3,250	$3,250	$3,575	$3,575	$3,575	$3,933	$3,933	$3,933	$4,326	$4,326	$4,326
Professional Services	0%	$0	$0	$2,500	$2,750	$2,750	$2,750	$3,025	$3,025	$3,025	$3,328	$3,328	$3,328
Government (Comp)	0%	$6,250	$6,250	$6,250	$6,875	$6,875	$6,875	$7,563	$7,563	$7,563	$8,319	$8,319	$8,319
Supplies (Toner/Paper)	0%	$36,000	$36,000	$36,000	$39,600	$39,600	$39,600	$43,560	$43,560	$43,560	$47,916	$47,916	$47,916
Service – Agreements/Repairs	0%	$68,000	$68,000	$68,000	$74,800	$74,800	$74,800	$82,280	$82,280	$82,280	$90,508	$90,508	$90,508
Equipment Rentals	0%	$17,500	$17,500	$17,500	$19,250	$19,250	$19,250	$21,175	$21,175	$21,175	$23,293	$23,293	$23,293
Other	0%	$2,250	$2,250	$2,250	$2,475	$2,475	$2,475	$2,723	$2,723	$2,723	$2,995	$2,995	$2,995
Total Sales		$227,000	$227,000	$229,500	$252,450	$252,450	$252,450	$277,695	$277,695	$277,695	$305,465	$305,465	$305,465
Direct Cost of Sales		Month 1	Month 2	Month 3	Month 4	Month 5	Month 6	Month 7	Month 8	Month 9	Month 10	Month 11	Month 12
Hardware – Image Platforms		$48,670	$48,670	$48,670	$53,537	$53,537	$53,537	$58,891	$58,891	$58,891	$64,780	$64,780	$64,780
Hardware – Printers		$3,250	$3,250	$3,250	$3,575	$3,575	$3,575	$3,933	$3,933	$3,933	$4,326	$4,326	$4,326
Hardware – Facsimiles		$6,355	$6,355	$6,355	$6,991	$6,991	$6,991	$7,690	$7,690	$7,690	$8,459	$8,459	$8,459
Hardware – Misc (TW, Shrd)		$2,275	$2,275	$2,275	$2,503	$2,503	$2,503	$2,753	$2,753	$2,753	$3,028	$3,028	$3,028
Professional Services		$0	$0	$1,250	$1,375	$1,375	$1,375	$1,513	$1,513	$1,513	$1,664	$1,664	$1,664
Government (Comp)		$2,188	$2,188	$2,188	$2,406	$2,406	$2,406	$2,647	$2,647	$2,647	$2,912	$2,912	$2,912
Supplies (Toner/Paper)		$16,200	$16,200	$16,200	$17,820	$17,820	$17,820	$19,602	$19,602	$19,602	$21,562	$21,562	$21,562
Service – Agreements/Repairs		$27,200	$27,200	$27,200	$29,920	$29,920	$29,920	$32,912	$32,912	$32,912	$36,203	$36,203	$36,203
Equipment Rentals		$9,625	$9,625	$9,625	$10,588	$10,588	$10,588	$11,646	$11,646	$11,646	$12,811	$12,811	$12,811
Other		$563	$563	$563	$619	$619	$619	$681	$681	$681	$749	$749	$749
Subtotal Direct Cost of Sales		$116,325	$116,325	$117,575	$129,333	$129,333	$129,333	$142,266	$142,266	$142,266	$156,492	$156,492	$156,492

Personnel Plan
		Month 1	Month 2	Month 3	Month 4	Month 5	Month 6	Month 7	Month 8	Month 9	Month 10	Month 11	Month 12
Production Personnel
None planned		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Other		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Subtotal		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Sales and Marketing Personnel
Alan Fukuyama – Sales (Maui)		$3,000	$3,000	$3,000	$3,250	$3,250	$3,250	$3,250	$3,250	$3,250	$3,250	$3,250	$3,250
Brian Kurlansky – Sales (Kona)		$3,000	$3,000	$3,000	$3,250	$3,250	$3,250	$3,250	$3,250	$3,250	$3,250	$3,250	$3,250
Jay Moore – Sales (Maui)		$3,000	$3,000	$3,000	$3,250	$3,250	$3,250	$3,250	$3,250	$3,250	$3,250	$3,250	$3,250
Wilbert Shimabukuro – Sales (Hilo)		$3,000	$3,000	$3,000	$3,250	$3,250	$3,250	$3,250	$3,250	$3,250	$3,250	$3,250	$3,250
Vacant – Aftermarket Sales (Maui)		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Vacant – Aftermarket Sales (Hilo)		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Subtotal		$12,000	$12,000	$12,000	$13,000	$13,000	$13,000	$13,000	$13,000	$13,000	$13,000	$13,000	$13,000
General and Administrative Personnel
Bill Harding – General Manager		$4,500	$4,500	$4,500	$4,900	$4,900	$4,900	$4,900	$4,900	$4,900	$4,900	$4,900	$4,900
Laurie Watson – Admin Manager		$3,650	$3,650	$3,650	$3,850	$3,850	$3,850	$3,850	$3,850	$3,850	$3,850	$3,850	$3,850
Vacant – Office Manager (Hilo)		$2,450	$2,450	$2,450	$2,650	$2,650	$2,650	$2,650	$2,650	$2,650	$2,650	$2,650	$2,650
Vacant – Whse & Delivery (Maui)		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Vacant – Whse & Delivery (Hilo)		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Other		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Subtotal		$10,600	$10,600	$10,600	$11,400	$11,400	$11,400	$11,400	$11,400	$11,400	$11,400	$11,400	$11,400
Other Personnel
Earle Oshiro – Systems Manager (Hilo)		$4,000	$4,000	$4,000	$4,200	$4,200	$4,200	$4,200	$4,200	$4,200	$4,200	$4,200	$4,200
Joe Alfonsi – Systems Manager (Maui)		$4,000	$4,000	$4,000	$4,200	$4,200	$4,200	$4,200	$4,200	$4,200	$4,200	$4,200	$4,200
Wane Ogawa – Syst Engineer (Hilo)		$3,150	$3,150	$3,150	$3,350	$3,350	$3,350	$3,350	$3,350	$3,350	$3,350	$3,350	$3,350
Francis Takahashi – Syst Engineer (Hilo)		$3,150	$3,150	$3,150	$3,350	$3,350	$3,350	$3,350	$3,350	$3,350	$3,350	$3,350	$3,350
Baron Ganeko – Syst Engineer (Kona)		$3,150	$3,150	$3,150	$3,350	$3,350	$3,350	$3,350	$3,350	$3,350	$3,350	$3,350	$3,350
Abe Braceros – Sr. Syst Engineer (Maui)		$3,200	$3,200	$3,200	$3,500	$3,500	$3,500	$3,500	$3,500	$3,500	$3,500	$3,500	$3,500
Arlo Villanueva – Syst Tech (Maui)		$2,250	$2,250	$2,250	$2,450	$2,450	$2,450	$2,450	$2,450	$2,450	$2,450	$2,450	$2,450
Caroline Nacua – Syst Tech (Maui)		$2,250	$2,250	$2,250	$2,450	$2,450	$2,450	$2,450	$2,450	$2,450	$2,450	$2,450	$2,450
Vacant – Syst Tech (Kona)		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Vacant – Syst Tech (Maui)		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Subtotal		$25,150	$25,150	$25,150	$26,850	$26,850	$26,850	$26,850	$26,850	$26,850	$26,850	$26,850	$26,850
Total People		15	15	15	15	15	15	15	15	15	15	15	15
Total Payroll		$47,750	$47,750	$47,750	$51,250	$51,250	$51,250	$51,250	$51,250	$51,250	$51,250	$51,250	$51,250

General Assumptions
		Month 1	Month 2	Month 3	Month 4	Month 5	Month 6	Month 7	Month 8	Month 9	Month 10	Month 11	Month 12
Plan Month		1	2	3	4	5	6	7	8	9	10	11	12
Current Interest Rate		14.00%	14.00%	14.00%	14.00%	14.00%	14.00%	14.00%	14.00%	14.00%	14.00%	14.00%	14.00%
Long-term Interest Rate		10.00%	10.00%	10.00%	10.00%	10.00%	10.00%	10.00%	10.00%	10.00%	10.00%	10.00%	10.00%
Tax Rate		30.00%	38.00%	38.00%	38.00%	38.00%	38.00%	38.00%	38.00%	38.00%	38.00%	38.00%	38.00%
Other		0	0	0	0	0	0	0	0	0	0	0	0

Pro Forma Profit and Loss
		Month 1	Month 2	Month 3	Month 4	Month 5	Month 6	Month 7	Month 8	Month 9	Month 10	Month 11	Month 12
Sales		$227,000	$227,000	$229,500	$252,450	$252,450	$252,450	$277,695	$277,695	$277,695	$305,465	$305,465	$305,465
Direct Cost of Sales		$116,325	$116,325	$117,575	$129,333	$129,333	$129,333	$142,266	$142,266	$142,266	$156,492	$156,492	$156,492
Production Payroll		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Other		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Total Cost of Sales		$116,325	$116,325	$117,575	$129,333	$129,333	$129,333	$142,266	$142,266	$142,266	$156,492	$156,492	$156,492
Gross Margin		$110,675	$110,675	$111,925	$123,118	$123,118	$123,118	$135,429	$135,429	$135,429	$148,972	$148,972	$148,972
Gross Margin %		48.76%	48.76%	48.77%	48.77%	48.77%	48.77%	48.77%	48.77%	48.77%	48.77%	48.77%	48.77%
Operating Expenses
Sales and Marketing Expenses
Sales and Marketing Payroll		$12,000	$12,000	$12,000	$13,000	$13,000	$13,000	$13,000	$13,000	$13,000	$13,000	$13,000	$13,000
Advertising/Promotion		$500	$500	$500	$1,000	$1,000	$1,000	$1,000	$1,000	$1,000	$1,000	$1,000	$1,000
Commissions		$11,350	$11,350	$11,475	$12,623	$12,623	$12,623	$13,885	$13,885	$13,885	$15,273	$15,273	$15,273
Travel – Sales		$1,500	$1,500	$1,500	$2,000	$2,000	$2,000	$2,000	$2,000	$2,000	$2,000	$2,000	$2,000
Learning & Growth – Sales		$0	$0	$0	$400	$400	$400	$400	$400	$400	$1,250	$1,250	$1,250
Entertainment		$450	$450	$450	$450	$450	$450	$450	$450	$450	$450	$450	$450
Total Sales and Marketing Expenses		$25,800	$25,800	$25,925	$29,473	$29,473	$29,473	$30,735	$30,735	$30,735	$32,973	$32,973	$32,973
Sales and Marketing %		11.37%	11.37%	11.30%	11.67%	11.67%	11.67%	11.07%	11.07%	11.07%	10.79%	10.79%	10.79%
General and Administrative Expenses
General and Administrative Payroll		$10,600	$10,600	$10,600	$11,400	$11,400	$11,400	$11,400	$11,400	$11,400	$11,400	$11,400	$11,400
Sales and Marketing and Other Expenses		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Depreciation		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Depreciation		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Utilities		$750	$750	$750	$750	$750	$750	$750	$750	$750	$750	$750	$750
Telephone & ISP		$2,850	$2,850	$2,850	$2,850	$2,850	$2,850	$2,850	$2,850	$2,850	$2,850	$2,850	$2,850
Office Supplies		$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350
Insurance		$1,400	$1,400	$1,400	$1,400	$1,400	$1,400	$1,400	$1,400	$1,400	$1,400	$1,400	$1,400
Bank Charges		$500	$500	$500	$500	$500	$500	$500	$500	$500	$500	$500	$500
Postage		$835	$835	$835	$835	$835	$835	$835	$835	$835	$835	$835	$835
Taxes & Licenses		$850	$850	$850	$850	$850	$850	$850	$850	$850	$850	$850	$850
Bonuses		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Learning & Growth – Admin		$0	$0	$0	$150	$150	$150	$150	$150	$150	$750	$750	$750
Accounting		$500	$500	$500	$500	$500	$500	$500	$500	$500	$500	$500	$500
Rent		$6,000	$6,000	$6,000	$6,000	$6,000	$6,000	$6,000	$6,000	$6,000	$6,000	$6,000	$6,000
Payroll Taxes	30%	$14,325	$14,325	$14,325	$15,375	$15,375	$15,375	$15,375	$15,375	$15,375	$15,375	$15,375	$15,375
Other General and Administrative Expenses		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Total General and Administrative Expenses		$38,960	$38,960	$38,960	$40,960	$40,960	$40,960	$40,960	$40,960	$40,960	$41,560	$41,560	$41,560
General and Administrative %		17.16%	17.16%	16.98%	16.22%	16.22%	16.22%	14.75%	14.75%	14.75%	13.61%	13.61%	13.61%
Other Expenses:
Other Payroll		$25,150	$25,150	$25,150	$26,850	$26,850	$26,850	$26,850	$26,850	$26,850	$26,850	$26,850	$26,850
Consultants		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Learning & Growth – Service		$0	$0	$0	$850	$850	$850	$650	$650	$850	$1,500	$1,500	$1,500
Travel – Service		$1,500	$1,500	$1,500	$2,000	$2,000	$2,000	$2,000	$2,000	$2,000	$2,000	$2,000	$2,000
Freight & Cartage		$2,500	$2,500	$2,500	$2,500	$2,500	$2,500	$2,500	$2,500	$2,500	$2,500	$2,500	$2,500
Total Other Expenses		$29,150	$29,150	$29,150	$32,200	$32,200	$32,200	$32,000	$32,000	$32,200	$32,850	$32,850	$32,850
Other %		12.84%	12.84%	12.70%	12.76%	12.76%	12.76%	11.52%	11.52%	11.60%	10.75%	10.75%	10.75%
Total Operating Expenses		$93,910	$93,910	$94,035	$102,633	$102,633	$102,633	$103,695	$103,695	$103,895	$107,383	$107,383	$107,383
Profit Before Interest and Taxes		$16,765	$16,765	$17,890	$20,485	$20,485	$20,485	$31,735	$31,735	$31,535	$41,589	$41,589	$41,589
EBITDA		$16,765	$16,765	$17,890	$20,485	$20,485	$20,485	$31,735	$31,735	$31,535	$41,589	$41,589	$41,589
Interest Expense		$11,667	$11,667	$11,667	$11,667	$11,667	$11,667	$11,667	$11,667	$11,667	$11,667	$11,667	$11,667
Taxes Incurred		$1,530	$1,937	$2,365	$3,351	$3,351	$3,351	$7,626	$7,626	$7,550	$11,370	$11,370	$11,370
Net Profit		$3,569	$3,161	$3,858	$5,467	$5,467	$5,467	$12,442	$12,442	$12,318	$18,552	$18,552	$18,552
Net Profit/Sales		1.57%	1.39%	1.68%	2.17%	2.17%	2.17%	4.48%	4.48%	4.44%	6.07%	6.07%	6.07%

Pro Forma Cash Flow
		Month 1	Month 2	Month 3	Month 4	Month 5	Month 6	Month 7	Month 8	Month 9	Month 10	Month 11	Month 12
Cash Received
Cash from Operations
Cash Sales		$147,550	$147,550	$149,175	$164,093	$164,093	$164,093	$180,502	$180,502	$180,502	$198,552	$198,552	$198,552
Cash from Receivables		$0	$2,648	$79,450	$79,479	$80,593	$88,358	$88,358	$88,652	$97,193	$97,193	$97,517	$106,913
Subtotal Cash from Operations		$147,550	$150,198	$228,625	$243,572	$244,685	$252,450	$268,859	$269,154	$277,695	$295,745	$296,069	$305,465
Additional Cash Received
Sales Tax, VAT, HST/GST Received	0.00%	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
New Current Borrowing		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
New Other Liabilities (interest-free)		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
New Long-term Liabilities		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Sales of Other Current Assets		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Sales of Long-term Assets		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
New Investment Received		$30,000	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Subtotal Cash Received		$177,550	$150,198	$228,625	$243,572	$244,685	$252,450	$268,859	$269,154	$277,695	$295,745	$296,069	$305,465
Expenditures		Month 1	Month 2	Month 3	Month 4	Month 5	Month 6	Month 7	Month 8	Month 9	Month 10	Month 11	Month 12
Expenditures from Operations
Cash Spending		$47,750	$47,750	$47,750	$51,250	$51,250	$51,250	$51,250	$51,250	$51,250	$51,250	$51,250	$51,250
Bill Payments		$3,455	$106,054	$176,195	$180,247	$208,235	$195,733	$196,816	$227,755	$214,007	$215,366	$250,790	$235,663
Subtotal Spent on Operations		$51,205	$153,804	$223,945	$231,497	$259,485	$246,983	$248,066	$279,005	$265,257	$266,616	$302,040	$286,913
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Principal Repayment of Current Borrowing		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Other Liabilities Principal Repayment		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Long-term Liabilities Principal Repayment		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Purchase Other Current Assets		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Purchase Long-term Assets		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Dividends		$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Subtotal Cash Spent		$51,205	$153,804	$223,945	$231,497	$259,485	$246,983	$248,066	$279,005	$265,257	$266,616	$302,040	$286,913
Net Cash Flow		$126,345	($3,605)	$4,680	$12,075	($14,800)	$5,467	$20,793	($9,852)	$12,438	$29,129	($5,971)	$18,552
Cash Balance		$351,345	$347,740	$352,420	$364,495	$349,696	$355,163	$375,956	$366,105	$378,543	$407,672	$401,700	$420,252

Pro Forma Balance Sheet
		Month 1	Month 2	Month 3	Month 4	Month 5	Month 6	Month 7	Month 8	Month 9	Month 10	Month 11	Month 12
Assets	Starting Balances
Current Assets
Cash	$225,000	$351,345	$347,740	$352,420	$364,495	$349,696	$355,163	$375,956	$366,105	$378,543	$407,672	$401,700	$420,252
Accounts Receivable	$0	$79,450	$156,252	$157,127	$166,005	$173,770	$173,770	$182,606	$191,147	$191,147	$200,866	$210,261	$210,261
Inventory	$200,000	$127,958	$127,958	$129,333	$142,266	$142,266	$142,266	$156,492	$156,492	$156,492	$172,142	$172,142	$172,142
Other Current Assets	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Total Current Assets	$425,000	$558,753	$631,949	$638,879	$672,766	$665,731	$671,199	$715,054	$713,744	$726,182	$780,679	$784,103	$802,655
Long-term Assets
Long-term Assets	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Accumulated Depreciation	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Total Long-term Assets	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Total Assets	$425,000	$558,753	$631,949	$638,879	$672,766	$665,731	$671,199	$715,054	$713,744	$726,182	$780,679	$784,103	$802,655
Liabilities and Capital		Month 1	Month 2	Month 3	Month 4	Month 5	Month 6	Month 7	Month 8	Month 9	Month 10	Month 11	Month 12
Current Liabilities
Accounts Payable	$0	$100,184	$170,219	$173,291	$201,710	$189,208	$189,208	$220,622	$206,870	$206,989	$242,935	$227,807	$227,807
Current Borrowing	$1,000,000	$1,000,000	$1,000,000	$1,000,000	$1,000,000	$1,000,000	$1,000,000	$1,000,000	$1,000,000	$1,000,000	$1,000,000	$1,000,000	$1,000,000
Other Current Liabilities	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Subtotal Current Liabilities	$1,000,000	$1,100,184	$1,170,219	$1,173,291	$1,201,710	$1,189,208	$1,189,208	$1,220,622	$1,206,870	$1,206,989	$1,242,935	$1,227,807	$1,227,807
Long-term Liabilities	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0	$0
Total Liabilities	$1,000,000	$1,100,184	$1,170,219	$1,173,291	$1,201,710	$1,189,208	$1,189,208	$1,220,622	$1,206,870	$1,206,989	$1,242,935	$1,227,807	$1,227,807
Paid-in Capital	$0	$30,000	$30,000	$30,000	$30,000	$30,000	$30,000	$30,000	$30,000	$30,000	$30,000	$30,000	$30,000
Retained Earnings	($575,000)	($575,000)	($575,000)	($575,000)	($575,000)	($575,000)	($575,000)	($575,000)	($575,000)	($575,000)	($575,000)	($575,000)	($575,000)
Earnings	$0	$3,569	$6,730	$10,588	$16,056	$21,523	$26,990	$39,432	$51,874	$64,193	$82,744	$101,296	$119,848
Total Capital	($575,000)	($541,431)	($538,270)	($534,412)	($528,944)	($523,477)	($518,010)	($505,568)	($493,126)	($480,807)	($462,256)	($443,704)	($425,152)
Total Liabilities and Capital	$425,000	$558,753	$631,949	$638,879	$672,766	$665,731	$671,199	$715,054	$713,744	$726,182	$780,679	$784,103	$802,655
Net Worth	($575,000)	($541,431)	($538,270)	($534,412)	($528,944)	($523,477)	($518,010)	($505,568)	($493,126)	($480,807)	($462,256)	($443,704)	($425,152)

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Tech Startup Business Plan

Many of us have this wild dream of becoming a hot-shot CEO with a cup of overpriced coffee on one hand and the latest smartphone on the other, but to get there, you still need to start fresh. You may also see  business plan outline with examples .

• Business Plan Outline with Examples
• How to Create a Business Plan?

Having a good business idea is one thing, but turning this vision into a reality is another matter that many individuals refuse to invest on when the struggles they need to go through become known.

Technology Startup Business Plan Template

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Tech Startup Business Plan Example Template

With the many opportunities and promising business ideas to choose from, business owners are starting to recognize what technology can offer them not just for personal use, but as a corporate investment as well.

Amidst the likes of Apple, Samsung, and Sony comes the wide variety of tech startups emerging in the marketplace at rapid speed. So in this article, we discuss what it takes to become a successful tech startup with the help of a simple business plan .

Tech Startup Business Plan Template

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What Is a Tech Startup?

With the wide use of technology being more prominent now than ever, many tech startups are making the attempt to make a breakthrough in the competitive market with their innovative (and sometimes peculiar) product and service offers for consumers to enjoy. You may also like  business plan guidelines examples . A tech startup is a company whose purpose is to bring various forms of technology-based products and services to the market. These companies are set to deliver a wide range of new or existing technology products or services in a variety of ways.

They come in the form of a company, a partnership, or a temporary organization that is designed to search for a repeatable and scalable business model to launch. With technology being an essential factor of our day-to-day lives, startups aim to bring innovativeness, scalability, and growth through their creations. Though it might be a while until robots and artificial intelligence completely replace manual labor, we can expect a lot from these promising tech startup ideas, especially those with an exceptional business plan in place. You may also see  business operational plan examples .

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10 Essential Elements of a Tech Startup Business Plan

Every tech startup is different, with each company specializing in one thing that’s fairly different from the other. But if there’s one principle that every startup company needs, then it’s the universal wisdom of experience. You may also like to learn  how to create a business plan . Truth is, many companies have attempted to try new things but failed while at it. Others have pivoted and re-branded hoping to get another shot with investors and clients, only to come out empty-handed.

Transforming your big idea into a revenue-generating reality can be a daunting experience of disappointments and rejections. But then again, in order to succeed in business (and life in general), you need to learn from these experiences to come out a million times better. The following items explain what makes a tech startup successful and the factors that you need to keep in mind when constructing your business plan :

1. Think Highly of Yourself.

This may sound like an egoistic move, but don’t take it the wrong way.

As a startup business, it wouldn’t hurt to pretend you’re a lot bigger than you actually are. They say that this can attract the type of energy you hope to achieve. Acting like a bigger company will also allow you to grow into the efficiencies it gives you. It also requires you to work just as hard as the big dogs do. Not to say you’re prohibited from having a fun work environment, as you do want to keep employees happy for them to stick around long enough for the company to prosper, but insisting on a disciplined execution will definitely keep the business afloat. This will make it easier to partner or collaborate with other successful brands who might just offer you your big break. You may also check out  market analysis business plan examples .

2. Choose the Right Partners.

As a startup founder, choosing the right partners to complement your skill set and realize your vision is crucial to corporate success. Partnerships can be a tricky business, especially when it has become so easy for offshore or outsourcing companies to squeeze the money out of a vulnerable (and rather gullible) startup. It’s best to do your research on existing companies and startup founders, preferably those who have been a part of a successful company in the past, before you engage in a potential deal. You may also see  network marketing business plan examples .

3. Create a Software-as-a-Service (SaaS) Plan.

You know how TV shows come out with pilot episodes first before they can release an entire season of the show? With the same concept in mind, experts believe that it’s always best to start selling parts of your product before completing a full platform. Getting market validation early on in your startup’s growth stage will give an idea of what your target customers are looking for in a product or service. This will also help you start building revenue as you continue to understand how the entire process works. You may also like  how to make a business plan .

They also believe that while a good business idea is important, so is the way it is presented to investors and clients. Allowing your prospects to see your capabilities will work wonders for your startup along the way. You may also check out  importance of business plan .

4. Go for the Standout Pitch.

It’s always hard to make a pitch with a potential investor. With the dozens of business ideas that come their way, standing out from the “good” and the “pretty good” is crucial to getting noticed. Your pitch with a prospect will only end with one of two ways: you either get accepted or declined. Naturally, getting accepted is the only thing that matters most. You might be interested in  free business plan examples .

Since it may be difficult to identify the things that you should do and should not do for your pitch, it’s a good idea to speak with entrepreneurs with businesses that did not make it. It’s easy to focus on the successes, but not many seem to recognize the value of failures as well. This provides you with enough insight regarding how and why a company or an idea did not make the cut. You may also see  bookkeeping business plan examples .

Professional Tech Startup Business Plan Example

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5. Prepare to Be Rejected.

You’ve probably heard this a thousands times before, and it couldn’t be emphasized enough. Rejection will always be a possibility, but just because a couple of investors have said “no” to you before, don’t use this as a reason to give up.

Getting the first check is the hardest, which is why many successful business owners suggest to spend the time building VC (Venture Capital) relationships before funding, and to continue networking until you have secured the necessary funds. The rejection will definitely take a toll in your spirit and drive to move forward, but you need to learn to get back up and rise above the negativity for a better and brighter future. You may also see  hotel business plan examples .

6. Keep It Innovative.

There should never be a reason to stop building. You can always turn a “good” idea into something “great.” And even if it feels like you’ve reached the peak of greatness, there will always be room for more improvement.

Take tech giant Apple as an example. Even when people thought that the Touch ID of the iPhone 5S was a phenomenal feature, Apple released a facial recognition feature through Face ID which was specially designed for the iPhone X. The system was designed just a few years after the Touch ID, which proves just how the company continues to uphold the value of innovation through their products. You may also check out  advertising and marketing business plan examples .

7. Aim for a Deliverable Product.

Startup founders tend to be optimistic and idea-driven, yet, they can’t seem to confine to the status quo. Though adapting to market demands is also important, picking a single area of innovation and focusing on a product that’s better than anyone else’s is key. You need to make sure you’re moving toward the right direction by understanding the exact things that your target market wants. You may also like  business plan examples .

However, you need to work quickly. Trends fade and people get bored too easily. If you want to prosper, start delivering products as soon as you can and stay focused on making them a hit.

8. Put Pen on Paper.

Even after an investor has made a vow to work with you, you still need to put it in writing. Contract documents  are a real thing, and you need to be responsible for them. This goes both ways in your professional relationship, as you’d want to make your counterpart feel comfortable to work with you, and you need to be able to trust that these prospects would stick to their word.

Though creating these formal documents may be pricey, it’s definitely worth the spend to guarantee long-term business relationships.

9. Be Careful with Cryptocurrency.

You might have heard about various prediction market platforms and forecasting tools that have allowed users to foresee the outcomes of real-world events, as well as buying and selling shares through smart contracts. You might be interested in  simple business plan examples .

While building on blockchain or relying on cryptocurrency may seem like a promising venture, you’d still want to sketch out a full architecture of your plan, challenge it, and then build it.

10. Plan for the Long-Term.

Even with the potential risks and challenges that may cause your business to fail along the way, you still need to be optimistic enough to plan for the long-term. Investing in strong talent and developing a culture for your business to thrive on will help build a solid foundation for your startup. This will also pave the way for many opportunities, leading your business to the right direction. You may also see  bar business plan examples .

Tech Startup Business Plan Guidelines Example

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How to Write a Business Plan for Your Startup

Anyone can have a great idea; in fact, you can ask a 12-year-old for a business idea and they’d probably give you something more imaginative than what any other 30-year-old could offer. But transforming this idea into a viable business is a different ballgame you wouldn’t want to mess up. You may also see  e-commerce marketing plan examples .

So if you’re hoping to launch a tech startup anytime soon, here are a few tips on how you can create an effective business plan:

1. Have a clear objective.

Set a clear objective that’s anything but ambiguous. You need to be specific about what you hope to achieve. Since starting a business requires you to offer a solution in order to address a problem, your business plan should identify who you are and what you aim to do. You must also state the kind of products and services you’ll be offering and in what industry for a more specific approach. You may also see  convenience store business plan .

2. Identify your target audience.

Although your products and services will be made available for the general public, it isn’t exactly designed for everyone. Some tech startups create products for other businesses, while others cater to buying customers of a specified demographic. Knowing who your target consumers are will help you determine every detail of the product, its ideal market price, the right distribution channels, as well as your promotional strategies. You may also see  business checklist examples .

3. Study your competition.

Another important factor to include in your research is your competition. You need to remember that as a startup, no one knows about you, let alone care that you exist. With so many direct competitors in the marketplace, standing out is a definite must. Figure out what makes you different from other existing companies, and you can go from there. A SWOT analysis may also be used for proper assessment.

4. Budget properly.

Running out of cash is one of the primary reasons why many businesses fail. You might start out with a million dollars in capital, but be down to your last thousands after a year or two. When this happens, your business is at risk of closing and filing for bankruptcy. This is why it’s important to take the time to budget accordingly to help minimize the risk. You may also check out marketing strategy business plan examples .

5. Define your power structure.

Running a tech startup can never be a one-man show. You need to have a reliable team of staff members to manage each department of the company, including your accounting, marketing, operations, and HR sectors. This doesn’t have to be too complex, as new businesses usually start small before they begin expanding. You may also see  digital marketing plan examples .

Launching a startup company can be an exciting experience for any ambitious entrepreneur. However, it’s easy to rush into things and wind up regretting your wrongful decisions. So before anything else, always remember to write a good business plan to launch your company on the right foot. You may also like  business plan examples in PDF .

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Top 4 Business Plan Examples

The Startups Team

Founders have to learn so many new skills when they're launching a startup, and writing a business plan is a big one. When you're writing your  business plan  for the first time, things can get…  intimidating.

What do you include? What kind of wording should you use? What do you make sure not to include? Is a mid size business plan different than an enterprise plan or a scalable startup? Do I need to include financials like cash flow statements? What do investors want to see?

It's enough to make even a stalwart startup founder and management team throw in the towel before they've even begun.

Lucky for you — we've created a  complete guide to writing your business plan . Check it out if you haven't already. (And if a link from there brought you here, just keep reading!) We'll share some business plan samples so you can get started writing your own professional business plan.

But, while it's nice to be guided step-by-step, it can also really help to have concrete examples when you're approaching creating something for the first time.

So, with that in mind, here are four sample business plans from the Startups community that we think really stand out from the crowd. We hope that these will serve as a startup business plan template and make it easier to write your own. At a minimum, these will provide some great business plan ideas whether you are writing traditional business plans for an established business or biz plans for an innovative new startup. While we would of course suggest you use our business plan creator, Bizplan.com, you can use these examples with any number of business plan apps or business plan software.

Click on the below links to see fully formatted versions or continue reading for the text-only version of Culina's.

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CULINA Executive Summary

Fast facts:.

Founded:  2013  Headquarters:  San Francisco, CA  Founder:  Kent McClure  Market Size:  $12.5 billion  Target Audience:  Homeowners; property managers; insurance providers.

Quick Description:

Culina is a San Francisco-based IoT and home automation company. We design an advanced smart hub technology that enables users to interconnect and remotely monitor all of their cooking devices and kitchen appliances through a single user-friendly platform.

Our Mission:

To make homes smarter, more connected, and safer for families while helping them save money and conserve energy through the power of affordable, automated technology.

Our Vision:

To become the leading provider of IoT technology for kitchen appliances on a global scale with applications across both residential and commercial properties.

Company Synopsis:

Culina Tech is the next leading name in home automation and IoT. We're committed to leading the charge in creating the ultimate smart kitchen for homeowners all around the world. Our revolutionary Smart Plugs enable users to make any kitchen appliance or cooking device intelligent. Compatible with all existing brands that plug into standard two or three-prong wall outlets, Culina creates an entire network of Wi-Fi-connected kitchen devices. The Culina App allows users to remotely monitor the status of and control all devices connected to our Smart Plugs. Whether it's remotely turning on the coffee pot after getting out of bed, turning off the stove if it was accidentally left on via smartphone, or switching on the crockpot before getting home from work, Culina is purpose-built to deliver unrivaled convenience and peace of mind.

With the ability to set energy usage caps on a daily, weekly, or monthly basis, Culina helps homeowners stay within their monthly utility budget and save energy in the kitchen through more efficient use of the dishwasher, refrigerator, freezer, stove, and other common appliances.

When a device reaches its energy limit, Culina alerts users through their smartphone and is built with the ability to power down the device automatically if the user chooses. The App measures key usage metrics in real-time, allowing users to get an instant dashboard view of energy consumption as it occurs.

Our team has already finished the product development and design phase, with 3 prototype iterations completed, and we are now ready to begin mass manufacturing. We've also gained major traction among consumers and investors alike, with 10,000 pre-ordered units sold and $5 million in capital secured to date.

With this round of funding, our objective is to ramp up hardware manufacturing, improve software UX and UI, expand our sales and marketing efforts, and fulfill pre-orders in time for the 2017 holiday season. We are currently seeking a $15M Series B capital investment that will give us the financial flexibility to achieve these goals. On behalf of the entire Culina Tech team, we'd like to thank you for your time and interest in our company and this investment opportunity.

Funding Allocation:

⇾  30% Manufacturing  ⇾  25% Sales & Marketing  ⇾  25% Key Hires  ⇾  20% Operational

Team Overview:

The kitchen is the heart of the home. It's a quintessential gathering place where families and friends come together to break bread, be merry, and make memories. But the kitchen is also where tragedy often strikes due to misuse of appliances. Kent McClure and his team set out to make the kitchen a safer and more energy-efficient place for the family after a tragic fire struck his own kitchen in late 2012. Thankfully, no lives were lost and everyone in his family made it out safe and sound, but Kent couldn't help but wonder  “what if.”

With decades in the industrial design space, Kent knew he had the knowledge and the industry contacts to set out to improve upon home automation devices for the kitchen with a solution that not only made homes safer but also cut down on energy consumption and associated costs. In early 2013, Culina was born. Since that time, Kent and the Culina team have made it their mission to completely revolutionize the home automation and IoT space with innovative, AI-powered technology.

Kent McClure | Founder & CEO  Kent is a Carnegie Mellon graduate with over 10 years of executive leadership experience in industrial design and engineering. He has a successful entrepreneurial history, founding a prior tech-based startup which he grew to $100 million in revenue, followed by an acquisition in 2010 and then IPO shortly after.

Sherri Carlson | COO  Sherri earned her MBA from Harvard Business School. She oversees all of Culina's ongoing operations and procedures and is responsible for driving Culina to achieve and surpass sales, profitability, cash flow, and business goals and objectives.

Martin Frink | CTO  Martin is a Stanford University alumnus with extensive technical expertise and over a decade of experience at venture-backed tech companies. He is responsible for Culina's technical vision, heading up all aspects of our technological development, strategic direction, development, and future growth.

Margaret Burns | CFO  Margaret earned her degree in Financial Management from NYU. Prior to joining Culina, Margaret spent seven years as CFO for a publicly-traded mobile tech company headquartered in Silicon Valley. She currently manages Culina's financial risks and handles all financial planning, record-keeping, and reporting.

COMPANY OVERVIEW

Market opportunity.

An enormous need exists for dramatic reductions in energy consumption. Businesses alone consume 12-20% of the total US energy supply on food production, processing, manufacturing, distribution, and preparation.

On the residential side, the Energy Information Administration estimates that the average US household uses 11,280 kWh per year. Many homeowners are simply unaware of the large amount of energy consumed by many small household kitchen appliances:

Dishwasher:  133 watts  Television:  1,200 to 2,400 watts  Coffee Maker:  900 to 1,200 watts  Washing Machine:  350 to 500 watts  Toaster:  55 to 250 watts  Window Fan:  800 to 1,400 watts

The majority of US households now spend roughly 35 percent of their energy consumption on appliances, electronics, and lighting.

Most homeowners don't think about the little details that can help save them money on their energy bill. The vast majority of people keep the refrigerator or freezer too cold, fail to make sure refrigerator door seals are airtight, neglect to regularly defrost fridges and freezers, overload their dishwashers, and keep dishwasher water temperature too hot. As a result, energy consumption remains high, and energy bills remain high.

Not only do kitchens represent a primary source of household energy consumption, but also a primary source of house fires. More fires start in the kitchen than in any other room in the home, and household cooking appliances frequently account for billions of dollars in fire-related insurance claims every year. The number one cause of house fires and house fire injuries is the stove.

✓  46% of house fires caused by cooking equipment  ✓  62% of house fires caused by ranges or cooktops  ✓  $4,000 average fire and smoke damage repair costs

Culina is actively solving both of these common challenges caused by cooking equipment simultaneously. Our technology provides homeowners with immediate, real-time insight into their energy consumption by aggregating data for all kitchen appliances connected to our Smart Plugs while also delivering the preventative intelligence necessary to reduce kitchen-related disasters.

Key Features and Benefits:

We designed our Culina Smart Plugs to work in tandem with an intuitive, user-friendly mobile application — allowing users to gain a much-needed technological upgrade to the most popular room in the house.

Easy Setup:

Culina Smart Plugs work with standard two and three-pronged appliances and cooking devices. Simply attach the Culina Smart Plug to the appliance's electrical, plug it into the wall, download the Culina app, connect, and configure.

Constantly Learning:

Powered by machine learning artificial intelligence, our Intelligent Culina Response System learns user habits every time someone uses an appliance connected to one of our Smart Plugs.

Multi-Threat Sensors:

Our state-of-the-art sensors detect a variety of potential threats to the kitchen — including sudden and unusual temperature fluctuations, poisonous gas and emissions, toxic smoke, and more. Homeowners receive alerts whenever unusual activity is in progress such as a stovetop being left on for too long or during an unusual time of day.

Remote Monitoring:

Users can monitor all information directly from an easy-to-navigate dashboard in real-time using the Culina App for iOS and Android. Users can check metrics such as fridge and freezer temperature, cook time, and usage data as it is being gathered.

Remote Appliance Control:

With the Culina App, users can control all connected appliances and devices. If our Smart Plug is attached to a crockpot, for example, a user can add the ingredients before they head to work, activate the crockpot remotely, and come home to a readymade meal waiting for them the moment they step through the front door.

Remote Shut-Off:

Not only does remote operation over appliances provide convenience, it also serves to prevent kitchen-related hazards. The Culina App includes auto shut-off capabilities allowing users to turn off appliances using their smartphone even when they're not at home. This is particularly useful in the event that users forget to turn off the oven or stove to prevent potential house fires.

Advanced Notifications:

In addition to notifying users if an appliance is left on by accident or if it detects a potential hazard, Culina also reminds users anytime regular maintenance is required.

Energy Consumption Data:

Users can also monitor energy consumption on a weekly basis right from the Culina App. By providing at-a-glance insight into whether energy use has gone up or down, users gain the ability to adjust their usage accordingly in order to conserve energy and ultimately save money in utility bills the long term.

Inter-operability:

Our cloud-based technology integrates with other popular platforms including Google's Nest and Lowe's Iris.

Cost-Saving Benefits:

Not only can users conserve money in energy consumption bills with Culina, but new insurance guidelines also provide significant discounts for homeowners who deploy smart technologies in their homes.

Pricing and revenue

Culina will initially monetize from hardware sales.

Our product will sell for $149 MSRP with approximately 40% profit margin. We will initially sell our product through popular e-commerce platforms and through our website — followed by brick-and-mortar outlets including Lowe's, Best Buy, Home Depot, and other major big box retailers.

Company Milestones:

With much of the heavy lifting already completed, Culina has laid the groundwork for rapid expansion going forward. Here's an overview of our accomplishments since first founding the company in 2013.

Consumer Validated:

Our first-generation product is market-ready and primed for commercial manufacturing. We have pre-sold 10,000 units, representing approximately $1,890,000 in pre-launch revenue. Our immediate customer base growing by the day and we have successfully proven that this is a product that consumers want and are enthusiastic about.

Investor-Backed:

We have secured a total of $5 million in funding from angel investors, founder capital, friends and family, and VCs.

Proprietary Technology:

We have applied for and have been granted a provisional patent for our Smart Plug technology.

Strategic Partnerships:

We are in the process of building relationships with notable industry leaders, influencers, and development teams in the home automation sector. We are also in advanced-stage partnership discussions with a number of major name insurance providers.

Press Mentions:

Culina has received coverage in many of today's most renowned tech and entrepreneurial publications, including The Wall Street Journal, The Huffington Post, TechCrunch, The Verge, WIRED, and Engadget, among others.

Manufacturing:

A US-based contract manufacturer has been secured and is ready to begin production with the capacity to produce around 50K units per month as we scale.

Future Development

Our initial focus on the consumer space with our launch product is just the first step in our long-term roadmap to growth. In order to capture a larger market share and continue scaling the company exponentially, we are planning on rolling out a B2B model in the future. This will provide Culina with new revenue streams and will offer a valuable, tech-driven solution for businesses.

Commercial Kitchens:

Commercial kitchens consume a huge amount of energy — roughly 2.5 times more per square foot than any other commercial space, according to the EPA.

The Foodservice Consultants Society International (FCSI) estimates commercial kitchen equipment is often only 50% efficient. The challenge with reducing energy consumption in commercial kitchens is that it's neither practical nor affordable to replace all kitchen equipment or redesign entire workspaces.

In an effort to reduce CO2 emissions, some governments are offering incentives to businesses that can cut back on their carbon footprint. In the UK, Enhanced Capital Allowances allow businesses to benefit from 100% tax relief on their qualifying capital expenditure on energy-saving equipment. This can provide a cash flow boost and an incentive to invest in energy-saving equipment which normally carries a price premium compared to less efficient alternatives.

Our 2nd generation product will represent a revenue-generating and energy-saving solution for commercial kitchens where equipment is frequently selected based on low capital cost with little regard to whole life-cycle cost and the resulting negative energy consumption.

Built on cloud computing, machine-to-machine communication, and information-gathering sensors, the Internet of Things market is rapidly making more and more commonplace devices “smarter.” Factor in the increasing prevalence of smartphones and tablets, and home automation and IoT products are now becoming much easier to use and significantly more affordable than they have ever been before.

What was once only reserved for the wealthy and tech-savvy, everyday consumers now have direct access to and can take advantage of a growing number of home automation devices. The evolution of the Internet of Things has enabled consumers to digitally connect and remotely control everything from their door locks to their thermostat to their garage opener and essentially everything else in between. Evidence of the enormous impact home automation tech has had in the consumer space can be seen in the enormous adoption of products like Nest and Amazon Echo.

The home automation market and Internet of Things (IoT) space is a thriving industry with growth expected to exceed $50 billion by 2020. This represents an estimated 300% increase from today's market of $12.5 billion. Around 8.4 billion connected devices will be installed globally by the end of 2017, representing a +31% increase in just one year. Around 63% of these devices will be used by consumers, with the remainder deployed by businesses.

Culina is perfectly positioned to capitalize on a major multi-billion dollar market opportunity to provide greater protection, actionable intelligence, lower energy consumption, and more cost savings to the millions of homes in the US.

Target Audience

We are directly targeting three specific target populations for our product:

Homeowners:

Homeowners are our end users and will benefit the most from our product. For homeowners, Culina represents safety, peace of mind, increased convenience, and an economically-wise investment that pays for itself over time.

Residential Property Managers:

Including apartment complexes and student housing owners. Culina offers increased owner ROI, occupant satisfaction, and significantly lower operational and maintenance costs.

Insurance Companies:

By reducing home fires caused by unattended cooking and the resulting billions of dollars in related insurance claims filed every year. Insurance companies can also leverage our technology to adjust homeowners insurance policy pricing.

Marketing Strategy

Culina has carefully developed a diverse marketing plan intended to keep our brand in the hearts and minds of our existing and prospective customers, enabling us to continue expanding our reach and grow our business. Between our massive social network followings and email database contacts, we regularly communicate directly with over 100,000 consumers.

SEO & Social:

We will drive traffic and conversions to our website using social media marketing via Facebook, LinkedIn, Twitter, Instagram, Snapchat, YouTube, and others. We are also exploring SEO and SEM.

Content Marketing:

We consistently release marketing content through our blog that aims to educate our audience about the value that our product provides. Our content marketing efforts aim to influence and persuade readers without having to rely solely on conventional direct selling tactics.

Influencer Marketing:

We will launch an initiative to guest blog articles and features in IoT, home automation, and startup tech publications like TechCrunch, Wired, VentureBeat, and other outlets in our industry.

Competitive Landscape

Primary competitors for Culina include other companies that are currently operating in the home automation and Internet of Things space, such as Nest Labs, Amazon Echo, and Wallflower Labs.

Leading home automation company Nest introduced its first product, Nest Learning Thermostat, in 2011. The company was founded in 2010 by former Apple engineers Tony Fadell and Matt Rogers and is headquartered in Palo Alto, California. Nest was acquired by Google on January 14, 2014, by Google for $3.2 billion and still operates under its own brand identity.

Nest Labs designs programmable, self-learning, sensor-driven, Wi-Fi-enabled thermostats, smoke detectors, and other security systems.

The 3rd generation Nest Thermostat prices at $249; Nest Indoor and Outdoor Cams are $199; and their Smoke & CO Alarm retails for $99.

Key Weaknesses:

After Nest's acquisition, the company has underperformed in sales and fallen below the expectations that Google set for them when it purchased the startup.

Amazon Echo

Amazon Echo, also known as Alexa, is a voice command device powered by artificial intelligence and designed by mega online retailer Amazon.com. The smart home hub was initially released in November 2014.

Alexa is a voice-activated virtual assistant housed within the Echo smart speaker. Users simply say her name and then ask a question or give a command.

The Amazon Echo retails for $99 for Amazon Prime members and $170 for everyone else.

However, some users have noted the uneven sound quality and limited “skills” capabilities. Users can also only interact and communicate with Alexa in English and German.

Founded December 1, 2013, Wallflower Labs is a Charleston, MA-based startup that designs an internet-connected smart plug that works with any freestanding plug-in electric stove. The company's founder previously founded Yap — a speech recognition technology that was acquired by Amazon in 2011 to help develop Alexa. The startup has raised a total of $2.5 million from three rounds of equity funding to date, with the most recent funding reported at $1.5 million via a convertible note on August 30, 2016.

The smart plug sounds an alarm and alerts homeowners via smartphone when the stove is turned on, someone forgets to turn it off, when a cooking time expires, or the smoke alarm activates.

Because Wallflower Labs are still in the pre-launch phase, the company has not yet publicly released consumer pricing information.

Unlike Culina, which connects with all smart appliances and cooking devices in the kitchen, Wallflower Labs is solely focused on monitoring stove usage.

How Culina Measures Up:

Differentiating Factors

Culina maintains a unique competitive advantage over other existing home automation and IoT products in several categories. Our biggest differentiators include:

Diverse Product Capabilities

Culina makes it possible to gain an across-the-board view from an entire network of interconnected devices. Whether they're connected to the refrigerator, gas or electric-powered stove, microwave, or dishwasher, our Smart Plugs can deliver insight into everything from smoke and gas detection, to temperature changes, and usage metrics — regardless of the brand and through a single, user-friendly app.

User-Friendly

Our technology is easy to use and doesn't require any technical-savvy. Setup and configuration are simple, users are able to be up and running out of the box in approximately 10 minutes, and software updates are deployed over the air.

Affordability

Culina is priced below our competitors' products while delivering superior functionality and value. This will be an essential factor in helping us continue to gain market share nationally.

Team Strength Our team is comprised of industry veterans who bring decades of experience to the table across industrial design, mobile tech, cloud-based technology, artificial intelligence, and more.

Our leadership team has a history of starting and leading companies to successful exits and has established valuable relationships with industry leaders along the way that will help us strategically position Culina as a market innovator in the days ahead.

Investment Opportunity

Culina is currently seeking a total of $15M in  Series B equity financing  to fuel the next stage of company growth — including manufacturing, pre-order fulfillment, ongoing development of our platform, and marketing efforts in order to continue expanding the Culina brand. Any remaining funds will be allocated as operating capital.

Why Invest in Culina? With Culina, investors have the opportunity to get in on the ground floor with a company that's positioned to grow into a leading innovator in the home automation and IoT space.

With Culina, we've tapped into something truly extraordinary that's being celebrated by both early adopters and investors alike. With 10,000 units pre-sold and $1.89M in pre-launch revenue , we've already successfully demonstrated validation in the consumer space. With over $5 million in funding secured across several financing rounds, we've already proven that investors believe in our company, our mission, and our ability to succeed.

We've also established a scalable business model and robust product pipeline that will prime us for widespread expansion in the days ahead. We're now seeking investors who share our passion and commitment to pushing the boundaries of what home automation can be and do through nextgen technology.

We're looking forward to working with you in accelerating Culina's growth to become a dominant player in the booming global home automation and IoT industry.

In Conclusion

We hope these  business plan  examples will get you started on the right path in getting your business idea into a full-on company. Keep in mind that these startup business plan examples are not a uniform guide for every business, and some information may vary. You may need a 5-year business plan template, or perhaps just some business plan examples for students. Make sure to remember this as you start writing your business plan, and comment below to let us know if these examples of business plans for startups were helpful in your startup journey.

For more helpful founder information: check out our podcast! The No BS version of startup life you've been looking for:  Startup Therapy .

Afreen Zaheer

The examples were really helpful. It always makes such a difference actually seeing an example in action to help get a clearer picture of the overall objective.

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Step-by-Step Guide: Building a Technology Roadmap (with Examples)

Engineering Team

September 10, 2024

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When was the last time you checked how many tools and applications your organization uses? If it’s been a while, we suggest doing this activity now. 

You might realize that as the business landscape evolved, you added many new technologies and tools to keep up with the trend. Some of your older tools might no longer be in use, or worse, different teams might be using different paid tools for the same thing.

A technology roadmap ensures that this doesn’t happen.

A well-crafted technology roadmap serves as your North Star, guiding your organization through complex innovation and digital transformation. It’s a strategic blueprint that outlines your technology initiatives, aligns them with business objectives, and ensures efficient resource allocation. 

In this blog, we’ll explain technology roadmaps and provide a step-by-step guide to creating one for your enterprise. 

What Is a Technology Roadmap?

Types of technology roadmaps, step 1: identify strategic objectives, step 2: define goals , step 3: determine your roadmap’s audience and gather stakeholder input, step 4: establish the technology roadmap’s major themes, step 5: share the roadmap with relevant stakeholders, step 6: assign responsibilities and start making progress, step 7: regular assessment and revision of the technology roadmap, technology roadmap examples, the benefits of using a technology roadmap, create and manage your technology roadmap with clickup.

A technology roadmap or an IT system roadmap is a strategic document that outlines the technology solutions and initiatives an organization must implement over time to achieve its business objectives. It is a visual representation of your technology journey, highlighting key milestones, dependencies, and resource requirements.

By cataloging this journey, your technology teams and management can define a clear path forward, helping you align your investments with your long-term vision. A technology roadmap links your IT requirements and business goals, bringing your development, project management , and other teams on the same page.

Elements of a typical technology roadmap

A technology roadmap usually includes the following elements:

• Current state: The technology or tools that are part of the organization’s existing technology infrastructure, systems, and processes
• Vision: Your organization’s long-term goals and aspirations from this tech roadmap
• Strategic objectives: The key objectives that align with your business strategy and drive your technology initiatives
• Initiatives: Specific projects or activities to help you achieve your strategic objectives
• Status reports: Timely updates on the key milestones or checkpoints along your technology journey
• Resources: The key inputs required to execute your IT roadmap, including budget, personnel, and infrastructure
• Dependencies: Any external factors or dependencies that could impact your technology roadmap
• Risk factors: The internal or external threats that may interfere with your business operations or impact the implementation of the new technology or system within your organization
• Release plans : Detailed information about imminent updates or new capabilities you’re including in the upcoming product release

Why do we need a technology roadmap?

Given the constant evolution and changes in the technological landscape of an organization, a technology roadmap helps provide a strategic framework to update existing systems or tools and make them future-ready. A well-outlined technology roadmap is a critical tool to help you:

• Gain a clear picture of your organization’s existing infrastructure and capabilities so you know what to change to meet evolving demands 
• Ensure that your technology initiatives and investments support the strategic goals of your organization
• Identify critical areas of focus and improve productivity
• Address any existing system errors and develop mitigation strategies
• Improve the overall security and protocols to handle cyberattacks or external hacks
• Make informed decisions about upcoming updates and technology investments, reducing the likelihood of costly mistakes draining your budget

Depending on the specific goals and needs of your organization and team members, you may use varying tools within your organization. These can be classified based on the use case, including:

1. IT roadmap

An IT roadmap or systems roadmap details the strategic planning and implementation of IT initiatives across an organization. It includes infrastructure upgrades, cybersecurity measures, software deployments, and other IT-related projects.

Software development teams, IT managers, and CIOs use an IT systems roadmap to ensure that the organization’s IT capabilities are aligned with its business goals and future-proof. 

Also read : 10 Free Software Development Plan Templates to Use in 2024

2. Product roadmap

The product roadmap is one of the most common types in this category. It deals with the company’s suite of software or products and outlines the key features, improvements, and technological advancements they will implement to meet customer needs and market demands.

It is particularly useful to product managers and development teams, as it helps to prioritize features and coordinate cross-functional efforts.

Here’s ClickUp’s own product roadmap that features on our website as well.

3. Technology-specific roadmap

When technologies play a significant role in a company’s operations, a technology-specific roadmap serves an essential purpose. It guides the adoption and successful implementation of a particular technology within an organization, which can include emerging technologies like artificial intelligence (AI), blockchain, or the Internet of Things (IoT), to support specific business functions or processes.

4. Strategic roadmap

A strategic roadmap or marketing roadmap provides a high-level overview of how technology initiatives will support the broader business strategy. It focuses on long-term goals, such as entering new markets, improving customer experience, or achieving operational excellence.

Executive leadership or marketing and sales teams often use these technology roadmaps to ensure that technology investments align with the company’s vision and growth objectives.

How to Create a Technology Roadmap

Once you’ve identified the type of technology roadmap that best suits your business outcomes, the next step is to start building it. Here’s how you can get started:

The first step in building a technology roadmap is to identify and clearly define your strategic objectives. These should be closely tied to your organization’s overall business goals and outline what you aim to achieve through your technology initiatives.

To help you identify the strategic direction for your technology roadmap, you should:

• Conduct a SWOT analysis: Assess your organization’s strengths, weaknesses, opportunities, and threats to identify key areas for improvement
• Define your vision: Establish a clear vision for your organization’s future state and how technology will help achieve it

Consider ClickUp Docs to document all your strategic activities and goals in one document. This tool helps you consolidate your documents, wikis, and knowledge bases on one platform.

Using this specialized documentation feature, you can collaborate with other stakeholders in real time, connect documents to workflows and tasks, and securely share information with anyone on the internal team or outside. 

Once you’ve identified your strategic objectives, it’s time to define specific goals. These should be more granular and provide a path to your broader vision . Here’s how you can turn objectives into action: 

• Break down objectives: Break your strategic objectives down into smaller, more manageable goals
• Set key performance indicators (KPIs): Define measurable metrics to track progress towards your targets
• Prioritize initiatives: Rank your initiatives based on their importance and alignment with your strategic objectives so the critical tasks get picked up first

Define and monitor your goals using ClickUp Goals , a unique ClickUp feature that lets you add all your activities related to a particular goal, giving you a clear vision of the timelines, targets, and tasks.

This step ensures that everyone involved knows exactly what needs to be accomplished and how success will be measured.

A technology roadmap should be accessible to various stakeholders, including executives, IT professionals, and business users. Therefore, gather input from your internal teams to ensure that the roadmap aligns with their needs and expectations.

To effectively communicate and gather input from your teams, use the ClickUp Chat view . This feature allows cross-functional teams to easily collaborate and discuss their business priorities on a shared platform. By bringing all the scattered conversations under one roof, you can:

• Streamline team chat and assign tasks to anyone using @mentions and assigned comments
• Share project links, embed webpages, or share access to spreadsheets, videos, and more
• Use rich formatting in your chat messages, using /Slash command shortcuts
• Organize chat view alongside relevant work, include docs or projects to encourage specific discussions, and stay on top of your notifications feed

With your objectives and goals in place and stakeholder input gathered, the next step is to set up the major themes of your technology strategy and roadmap. These themes represent the overarching areas of focus that will guide your technology initiatives over time.

For example, if your technology roadmapping is focused on improving customer engagement, the theme of your technology implementation could be ‘Enhancing Customer Interaction Channels.’ Under this theme, you may include initiatives such as implementing a new CRM system, developing a mobile app, and integrating AI-driven customer support tools.

Once your technology roadmap is aligned with a particular theme, it is time to communicate it with all the relevant stakeholders. Sharing the roadmap allows everyone involved to see the strategic direction, understand their roles, and collaborate to achieve the outlined goals.

Securely share your roadmap with the relevant stakeholders with custom view and edit permissions in ClickUp.

To quickly understand and communicate project timelines, you may even use the ClickUp Gantt Chart view , which lets you build Gantt charts using its powerful drag-and-drop feature. This allows you to visualize project workflows, track activities in real time, and manage dependent tasks using a simplified view.

With the roadmap shared and understood by all key stakeholders, it is time to allot responsibilities and implement the initiatives. Clearly defined roles and responsibilities ensure that the technology roadmap is executed efficiently and that progress is made according to plan.

You can use a process mapping tool like ClickUp to break down initiatives into actionable tasks, set deadlines, and monitor progress. With ClickUp Tasks features you can assign tasks to team members, set priorities, and track completion status, ensuring that everyone knows what they need to do and by when.

Technology roadmaps are not just a one-time affair but living, breathing documentation that needs continuous updates and monitoring. As business operations evolve, technology advances, and new challenges arise, you should update your roadmap to reflect these changes. To continuously monitor and update your roadmap, you should: 

• Gather and incorporate feedback: Consider feedback from stakeholders and your internal teams to make necessary updates and adjustments to your IT roadmap from time to time. You can set up a feedback or intake process using ClickUp Forms
• Track metrics : Use the metrics and KPIs defined earlier in the process to assess the success of your initiatives. Evaluate whether the roadmap is on track to meet its goals and whether any adjustments are needed to stay aligned with business objectives
• Schedule reviews : Establish a regular review schedule for your technology roadmap. Quarterly or biannual reviews are common, but the frequency may vary depending on the pace of technological change in your industry

To gather the information for these reviews, consider software development project management tools like ClickUp, which provides live reports and dashboards. ClickUp Dashboards provides a 360-degree view of your entire project and priorities, offering a customizable view of all the key metrics and information. This allows you to identify areas requiring attention and make data-driven decisions quickly.

With the ClickUp Kanban Board , you can create an end-to-end visualization of your tasks. Customize columns, drag tasks through different phases, and add subcategories and blockers to track processes in the Kanban board. This is a great way to easily share updates with your team while each team member understands how their activity impacts the overall project. 

Now that we’ve covered the process of creating technology roadmaps, let’s also see how to manage this quickly and efficiently.

ClickUp offers several roadmap templates to help you get started quickly and efficiently. Each template is designed to cater to specific needs, ensuring that your technology roadmap is both comprehensive and tailored to your organization’s goals.

Project Roadmap Template

If you need generic or marketing technology roadmaps , the ClickUp Project Roadmap Template is apt for your needs. This template provides a clear overview of project timelines, milestones, and deliverables, helping you keep everything on track.

This roadmap template can help you with: 

• Strategic planning: Plan out your technology projects in a structured timeline, highlighting key milestones and deliverables
• Resource management: Allocate resources effectively across different projects, ensuring that each one receives the necessary attention
• Communication: Inform all stakeholders about project progress, timelines, and potential roadblocks on a regular basis

Also read: Free Project Roadmap Templates in Excel & ClickUp

Technology Roadmap

For IT and development teams, ClickUp’s Technology Roadmap Template is the ideal option for planning all technology initiatives over a defined period. This template provides a structured layout for organizing and visualizing technology projects, from initial planning stages to final implementation. 

Thus, the template is perfect for:

• Strategic planning: Ideal for technology leaders who need to align their IT strategy with broader business goals
• Resource allocation: Helps in identifying resource needs across different projects and ensuring that each initiative has the necessary support
• Progress tracking: Allows monitoring the progress of each initiative, adjust timelines, and ensure that your technology projects are on track

Also read: 10 Free Technology Roadmap Templates for Better Team Alignment

Agile Team Roadmap

ClickUp Agile Team Roadmap Template is specifically designed for teams that follow Agile methodologies. This template helps you outline your Agile projects, track sprints, and manage backlogs, all within the context of your overarching technology roadmap.

You can leverage this template for:

• Sprint planning: Break down your technology initiatives into manageable sprints and track their progress in real-time
• Backlog management: Organize your backlog effectively, ensuring that your team focuses on the most critical tasks
• Team collaboration: Facilitate collaboration among team members with clear visibility into the roadmap and the ability to adjust tasks as priorities change

IT Teams Roadmap

The ClickUp IT Teams Roadmap Template is tailored for IT departments looking to plan and manage their technology infrastructure and initiatives. It allows you to outline the critical IT projects that support your organization’s operations. Use it for:

• Infrastructure planning: Plan and track IT infrastructure projects, ensuring that all critical systems are maintained and upgraded as needed
• Software implementation: Manage the deployment of new software solutions, from initial testing to company-wide adoption
• Compliance and security: Use the template to plan for regulatory compliance and enhance cybersecurity measures across your organization

By laying out a clear path for technology initiatives, a roadmap aligns the entire organization toward shared objectives, optimizes resource allocation, and enhances communication among stakeholders. This provides the following benefits:

• Improved decision-making: A clear framework for existing and new technologies helps every team member make informed decisions about technology investments
• Enhanced alignment: By mapping out the technology investments needed to support business objectives, you can direct every project and resource toward achieving long-term success
• Increased efficiency: With a technology roadmap, you can allocate resources more efficiently by identifying and prioritizing critical projects. This helps in avoiding resource conflicts and ensures that high-priority initiatives receive the necessary support to be completed on time, reducing inefficiencies
• Risk mitigation: A technology roadmap helps in identifying potential risks early in the planning process, allowing you to develop mitigation strategies before issues arise
• Enhanced communication:   A clear, well-thought-out technology roadmap builds stakeholder confidence in the organization’s ability to execute its strategy successfully. This also helps facilitate smooth communication and collaboration among stakeholders

In a world where technology evolves at lightning speed, having a well-defined technology roadmap is crucial for staying ahead of the curve. It helps you plot a defined path for your tech initiatives that aligns perfectly with your strategic objectives and organizational goals.

ClickUp offers a comprehensive suite of tools, templates, and roadmap software features to help you build and manage your technology roadmap. With it, you can streamline your roadmap creation, enhance team collaboration, and ensure that your technology projects are set up for success from the start.

Ready to take your technology roadmap to the next level? Sign up to ClickUp today and achieve meaningful results with your technology roadmap.

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