funeral home business plan examples

How To Write a Winning Funeral Home Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for funeral home s wanting to improve their strategy or raise funding.

A well-crafted business plan not only outlines the vision for your company but also documents a step-by-step roadmap of how you will accomplish it. To create an effective business plan, you must first understand the components essential to its success.

This article provides an overview of the key elements that every funeral home owner should include in their business plan.

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What is a funeral home business plan.

A funeral home business plan is a formal written document describing your company’s business strategy and feasibility. It documents the reasons you will be successful, and your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Funeral Home Business Plan?

A funeral home business plan is required for banks and investors. The document is a clear and concise guide to your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Funeral Home Business Plan

The following are the key components of a successful funeral home business plan:

Executive Summary

The executive summary of a funeral home business plan is a one- to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your funeral home company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast, among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started and provide a timeline of milestones your company has achieved.

If you are just starting your funeral home , you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your funeral home firm , mention this.

You will also include information about your chosen funeral home business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a funeral home business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the funeral home industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a funeral home business’ customers may include families who have recently lost a loved one, individuals who are making funeral arrangements in advance, and businesses that contract with funeral homes to provide services for their employees.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or funeral home services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan . . Your plan should be laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, or launch a direct mail campaign. You might also consider promoting your funeral home business via PR or word-of-mouth marketing.

Operations Plan

This part of your funeral home business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will outline the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters and then each year for the following four years. Examples of milestones for a funeral home include reaching $X in sales. Other examples include adding new locations, launching new products/services, and hiring additional staff.

Management Team

List your team members here, including their names and titles, as well as their expertise and experience relevant to your industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Funeral Home

Balance Sheet

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Funeral Home

Cash Flow Statement

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup funeral home .

Sample Cash Flow Statement for a Startup Funeral Home

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your funeral home . It not only outlines your business vision but also provides a step-by-step process of how you will accomplish it.

Now that you have read about the key components of a funeral home business plan, it’s time to get started on your own. If you are seeking funding, be sure to include detailed financial projections in your appendix section. 

Remember to be clear and concise when writing your business plan and make sure to highlight your team’s expertise and experience. Finally, always keep in mind that your business plan is a living document and should be updated as your business grows and changes.  

Finish Your Funeral Home Business Plan in 1 Day!

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Funeral Home Business Plan Sample

Published Oct.03, 2013

Updated Apr.23, 2024

By: Cynthia Turner

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Table of Content

Starting Funeral home business plan

Are you looking for how to open funeral home? A funeral home business mortician and burial services for the deceased. The services may include funeral planning, body preparation, transportation, burial, or cremation.

Funeral homes have been in demand from always. However, these days the demand for funeral services has increased due to the sudden rise in death rate because of coronavirus.

While it’s true that the funeral home business is profitable, it’s also correct that running such a business is not easy. You will have to procure protective kits, chemicals, and a lot of other mortuary items on daily basis. Moreover, you will need to ensure that strict protocols and safety rules are being followed throughout the process.

To ensure the successful running of your business, it is essential to first create a business plan. If you don’t know the components of a comprehensive business plan, you can take help from this business plan for a funeral home startup, James Funeral Home.

Executive Summary

2.1 the business.

James Funeral Home will be a licensed and registered funeral home based in San Antonio. The business will aim at performing all the funeral rituals including bathing and enshrouding, burial, cremation, etc. Moreover, the business will also provide catering services and transportation.

2.2 Management of Funeral home

Opening a funeral home is a relatively difficult venture. The funeral process needs to be carried out with great care and attention. Therefore, there must be efficient management and supervision to ensure that all of the sensitive tasks are taken care of properly.

Before exploring how to start a funeral home business you should keep in mind that it is a tough business. Running a funeral home means you have to be on call 365 days a year. Whether it’s Christmas or your wedding anniversary, you’ll have to arrange for the presence at the funeral home. In this sample plan on how to set up a funeral business we will be listing the details of how James Funeral Home will be managed and administered.

2.3 Customers of Funeral home

In your startup business plan for a funeral home, you should identify your customers. So that you can design your services accordingly. The customers of a funeral home are usually families of the deceased. However, in some cases, alive people also plan their funerals before dying.

2.4 Business Target

Our target is to become the number one choice of people of our city whenever they need funeral services. Moreover, we aim at boosting our net profit margin to $24k per month by the end of the three years.

Company Summary

3.1 company owner.

James Ben will be the owner of James Funeral Home. James holds a BS in Mortuary Science from Cincinnati College of Mortuary Science. He has also worked as an embalmer for two years.

3.2 Why the funeral home is being started

After working as an embalmer for two years, James decided to start a funeral home of his own. He entered the business world as he wanted to use his potential to the fullest. And to earn large profits while serving people on a wider scale.

3.3 How the funeral home will be started

Step1: Make Your Business Plan

James had good management skills. However, he didn’t possess the skill set required to make a crematorium business plan. He studied several funeral home business plan examples but eventually decided to hire a professional for it. The marketing analysis, sales strategy, and financial planning done by his business consultant are given in this sample funeral home business plan.

Step2: Get Identified 

The next step is to establish a physical basis for your business and define your business’ services and aims. After this, your customers will start recognizing your presence and the distinct features of yours as compared to your competitors.

Step3: Recruitments

The hiring process is actually a part of the step in which you set up your physical presence. In this phase, you have to organize tests and interviews to find the most skillful and responsible employees for your business.

Step4: A Strong Web Presence

Along with other operations of your funeral home business , it is really important to focus on web development too. Through a website, you will be able to reach a wider audience and leave a positive image of yourself before even interacting with people.

Before owning a funeral home, it is essential to decide your services. Through this practice, you can make arrangements for equipment and space accordingly. In this business plan template for funeral home, we’re listing the services that James Funeral Home will provide.

• Funeral Planning

Our primary service will be providing funeral plans. These days, many people have started to purchase funeral plans. So that their families don’t have to stress over their funeral charges after their death. In this service, we’ll also be responsible for informing all the friends/ relatives of the deceased about the death.

• Body Preparation

We will prepare the dead body to be buried or cremated. This service will include all the relevant tasks such as bathing the deceased, enshrouding, etc. The paperwork required for burial will also be completed by us.

• Burial/ Cremation

We will provide space for performing eulogies and brief prayers for the dead. Moreover, we’ll also be responsible for burying the dead body. Since in some religions, there is a ritual of cremating the deceased. Thus we’ll be offering cremation services too.

• Transportation

We’ll also transport dead bodies from one place to another in specialized refrigerated vehicles.

• Catered Meal

We’ll offer plated dinner to the mourners in a location other than our funeral home. Since funeral homes are generally prohibited to offer food in the same building, we decided to offer it in another building located nearby.

Marketing Analysis of Funeral Home

Accurate marketing analysis is the key to get prominent in the market as soon as you get launched. For doing so it is essential to know the market, direct and indirect competitors, stakeholders, and market fluctuations. An accurate market analysis will enable you

• To recognize the potential customers
• To identify the needs and expectations of your target customers
• To decide a pricing strategy for the business plan that would allow you to meet financial goals while drawing more customers than your competitors

James studied several funeral home business plans to identify potential customers and market trends. However, he ended up realizing that hiring a professional market analyst would be better for him. As that will make him achieve a greater level of accuracy.

Business plan for investors

5.1 market trends.

Funeral homes are high in demand especially after the surge in deaths due to coronavirus. According to IBISWorld, there are more than 28k funeral homes running in the United States. Moreover, Statista predicts that the cremation rate in the U.S. would rise to 79.1 percent by 2035 – resulting in a need for more funeral homes.

Thus, it is evident that opening a funeral home will not run you into a loss. You only need to do efficient planning before starting funeral home to ensure success for your business.

5.2 Marketing Segmentation

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Families of Deceased

Our primary customers will be the families of late. We expect them to avail of our body preparation, burial, and catering services. In San Antonio, the population is quite large and so the death rate. Therefore, we expect to get a considerable number of customers.

Our business values are based on customer care. We totally empathize with the families of the deceased. And therefore, to help the grievers in their misery we are offering body preparation and burial services at relatively lower prices.

5.2.2 Funeral Planners

Our second group of target customers will comprise alive people who purchase funeral planners before they die. These days, many adults and seniors have started to buy funeral plans so that their families and friends do not have to arrange money for their funerals.

5.2.3 Old Homes for Elder Orphans

The third category of our target customers will include the organizations that shelter elder orphans. Elder orphans are the senior people who do not have any friends or family to look after them. The funeral charges of such people are often paid by shelter homes. Thus, we expect them to contact us for our services too.

5.3 Business Target

Setting financial and customers’ related goals before starting a business is a good practice. It allows the business owners to direct the energy and resources towards the company’s goals.

And it is important because how much do funeral home owners make is entirely dependent on how well they could manage their assets.

Our business targets are:

• To earn a profit margin of $24k per month by the end of the third year
• To maintain a CSAT score of above 85%

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5.4 Product Pricing

The prices of our funeral plans and catered foods are a little higher as compared to our competitors. However, our other services could be availed at lower rates than those of our competitors.

Marketing Strategy

Sales strategy is another component that can decide the future of your business. This part enables you to reach out to your target customers and increase your sales on a monthly and yearly basis.

In this marketing plan for funeral home, we’re providing the sales strategy of James Funeral Home.

6.1 Competitive Analysis

James studied several funeral business ideas to find out the areas where his competitors were lacking. After that analysis, he decided to come up with the following competitive aspects:

• James Funeral Home will have a user-friendly app so that people can connect to it remotely and conveniently.
• Secondly, it’s the only funeral home in the whole city that is providing catering meals to the mourners in a separate location.
• Third, it has extremely responsible employees who’ll always adhere to SOPs and strict protocols.

6.2 Sales Strategy

• We’ll promote our startup through Google Local ads and local magazines
• We’ll offer a 50% discount to the first 100 purchasers of our funeral plans
• We’ll offer a 30% discount on our transport and catered meal services for the first two months of our launch

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

Before starting a funeral parlor business you should make a list of employees you will need along with their job descriptions.

7.1 Company Staff

James will be the CEO himself. However, he’ll hire the following staff

• 2 Supervisors to help manage the operations
• 1 Accountant to maintain financial records
• 1 Front Desk Officer
• 8 Morticians to perform funerals
• 3 Cooks to prepare food
• 2 Waiters to serve food
• 8 Cleaners to maintain the facilities
• 3 General Assistants for routine tasks and paperwork
• 1 Sales Executive to promote the company
• 1 Web developer/ App Developer to manage the company’s website and app
• 2 Drivers to transport dead bodies

7.2 Average Salary of Employees

Financial Plan

Financial planning for a funeral home business is a little complicated. Firstly, because you’ll need to buy and discard certain materials and protective kits off and on. And secondly due to the complexity involved in setting prices of funeral plans. When you sell a funeral plan to a person you don’t know the inflation rate that will prevail at the time of their death. The period may be shorter or longer – resulting in unpredictable losses or profits.

However, there are still many areas through which you can control the financial trajectory of your business. In this build a funeral home business plan, we’re providing the financial plan developed for James Funeral Home. So that you can have an idea of the cash flows, gross margins, and business ratios for this business.

8.1 Important Assumptions

8.2 Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 Business Ratios

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Funeral Home Business Plan

Used 4,891 times

A Funeral Home Business Plan covers detailed data on the courtesies offered by the company, market analysis, administration strategies, personnel procedures, budget and financing plans, and other applicable topics.

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Business Plan

​ [Sender.Company] ​

Contact Information

Name of owner: [Sender.FirstName] ​ [Sender.LastName] ​

Phone Number: [Sender.Phone] ​

Email: [Sender.Email] ​

Address: [Sender.StreetAddress] ​ [Sender.City] ​ [Sender.State] ​ [Sender.PostalCode] ​ [Sender.Country] ​

Website: (insert website)

At [Sender.Company] , we provide services to honor and remember those who have passed away. We specialize in funerals, cremations, and tribute services (insert type of tribute service, e.g., celebration of life, memorial services, etc.) , and we are committed to helping families navigate the challenges of saying goodbye to a loved one.

Information provided in this business plan is confidential and may not be disclosed to any third parties without the express written consent of the [Sender.Company] team.

Executive Summary

Background information, company overview & description, products & services offered, target market analysis, marketing plan, management team, financial plan.

At [Sender.Company] , we are committed to providing the highest quality funerals, cremations, and tribute services to families in our local community. We understand the complex emotional and financial challenges that can arise at this difficult time, and we are committed to offering compassionate support and expert guidance every step of the way.

​ [Sender.Company] has been providing funeral and cremation services to local families since (insert year) . We have a long history of creating meaningful funeral services while keeping costs affordable. Throughout these (insert number) years, our team has developed a reputation for being caring and compassionate in difficult times.

​ [Sender.Company] is a funeral home located in [Sender.StreetAddress] [Sender.City] [Sender.State] [Sender.PostalCode] . We provide the highest level of care and respect for all your needs, both large and small. Our staff has over (insert number) years of combined experience serving families in our community. At [Sender.Company] , we believe each person is unique and treat each family with dignity and compassion, no matter their circumstances.

We offer a wide range of products and services to support you and your family through every step of the funeral process. Some of our most popular offerings include (insert services such as:)

Traditional funeral services

Cremation services

Funeral pre-planning and arrangements

Bereavement counseling and support programs

Memorial and celebration of life events

Personalized funeral merchandise, such as caskets, urns, and keepsakes

Our target market consists of individuals and families in our local area who need funerals, cremations, and tribute services. Our ideal customers recognize the importance of honoring a loved one's life uniquely while respecting their budget constraints.

Some key demographic characteristics of our target market include:

Our marketing plan focuses on increasing our brand awareness and customer base in the local area. We aim to reach potential customers through a combination of online and offline channels, including (insert list example given below). Our goal is to create an experience that exceeds their expectations while providing an affordable solution.

Specific strategies include:

Developing relationships with local organizations and businesses. (insert list, e.g., religious organizations, civic groups, etc.)

Utilizing social media platforms to share up-to-date information on our services and specials. (insert list, e.g., Facebook, Instagram, etc.)

Creating targeted marketing campaigns to reach potential customers in our local area. (insert list, e.g., radio, print ads, etc.)

Hosting community events such as open houses and information seminars. (insert list, e.g., funeral planning seminars, grief workshops, etc.)

The team comprises experienced professionals from various backgrounds, each bringing their unique set of skills and strengths to the table.

Our team includes:

We also have an advisory board of industry experts (insert name and qualifications/certifications) who provide valuable advice on market trends and new opportunities. They help us stay abreast of industry developments and make well-informed decisions based on the latest information.

We understand that our success depends on our ability to manage our finances responsibly and efficiently. The financial plan outlines the steps we will take to ensure that all financial operations are executed professionally, ethically, and with respect for confidentiality.

Specifically, our financial plan includes: (insert bullet points detailing budgeting and forecasting, cost analysis, cash flow management, financial reporting, and record-keeping, etc.).

We also understand the importance of customer satisfaction when it comes to our financial operations, and we are committed to providing transparent billing practices and clear communication about pricing and fees.

​ [Client.FirstName] [Client.LastName] ​

​ [Sender.FirstName] [Sender.LastName] ​

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Funeral Home Business Plan Template & Guidebook

Starting a funeral home can be daunting due to a variety of factors, from the sensitive nature of the business to the need for substantial financial planning. To help take the guesswork out of this important endeavor, this guidebook provides a #1 Funeral Home Business Plan Template that is tailored for success. With easy-to-follow instructions, this resource will help aspiring funeral home owners craft a plan of action that will ensure their institution succeeds.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Funeral Home Business [11 Steps]

How to Write a Funeral Home Business Plan in 7 Steps:

1. describe the purpose of your funeral home business..

The first step to writing your business plan is to describe the purpose of your funeral home business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a funeral home business:

Our mission is to provide compassionate, professional and affordable funeral services to families in our community, while creating a dignified and respectful experience that honors their loved ones in a caring and meaningful way.

2. Products & Services Offered by Your Funeral Home Business.

The next step is to outline your products and services for your funeral home business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your funeral home business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your funeral home business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your funeral home business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a funeral home business?

• Funeral home building and property
• Equipment: caskets, catafalques, hearse, flower cars, etc.
• Office supplies: desks, chairs, computers, printers, and other office needs
• Pre-need funeral contracts
• Funeral service contracts
• Permits: business license, death certificate filing permit, embalming license, etc.

5. Management & Organization of Your Funeral Home Business.

The second part of your funeral home business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your funeral home business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Funeral Home Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a funeral home business varies based on many different variables, but below are a few different types of startup costs for a funeral home business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your funeral home business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your funeral home business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your funeral home business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Funeral Home Business Plans:

Why do you need a business plan for a funeral home business.

A business plan is an essential document for a funeral home business because it outlines the goals of the business, how those goals will be achieved, and how they will be funded. The plan also includes important information such as market analysis and marketing strategies, strategies for managing finances and resources, risk management plans, and strategies for dealing with competition. Having a comprehensive business plan in place provides clarity for both the owners and potential investors, enabling them to make informed decisions about their investments.

Who should you ask for help with your funeral home business plan?

It is recommended to consult with a professional financial advisor or accountant well-versed in the funeral home industry who can help you create a comprehensive business plan specific to your needs. Additionally, local small business specialists, advisors, and mentors may be able to provide valuable guidance.

Can you write a funeral home business plan yourself?

Yes, it is possible to write a funeral home business plan. A funeral home business plan should include detailed sections about the business' goals, financial projections, service offerings, marketing strategy, operating procedures and personnel plans. It is also important to include research into the local market conditions and competitive landscape, which will inform key elements of the plan. Taking the time to complete each section accurately and thoroughly can help ensure success for your funeral home business.

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Funeral Home Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Service Industry » Funeral Home

Are you about starting a funeral arrangement company ? If YES, here is a complete sample funeral home business plan template & feasibility report you can use for FREE .

Death is one inevitable part in the equation of human existence, so the need to prepare for it cannot be overlooked. Some people go as far as buying insurance to take care of their own funeral when they die; whilst others state clearly in their ‘will’ the type of funeral they would prefer.

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This goes to show that the funeral home business will always thrive as long as human exist. The basic things needed to be able to operate a funeral home could range from getting a license to even getting a certification. Some countries consider these as the basics, while in some other countries you could get a waiver for it.

In starting a funeral home, you will be expected to have a standard Casket Carts, Casket Lowering Devices and Accessories, Preparation Room, Embalming Chemicals, Cremation Supplies, Mausoleum, Urn Vaults, Vases, Burial Garments, Waste Containers, Lawn Boards, Straps and Slings and Chairs & Accessories.

If you are in doubt if this kind of business is worth investing in, just try and do a research on existing funeral homes in your area and you will be shocked to know the amount of money they make monthly.

It is important to know that this kind of business is not for everyone, it is for those who naturally can comfort and care for bereaved people whether money is involved or not. If you don’t have this basic quality, you might not succeed in this business.

A Sample Funeral Home Business Plan Template

1. industry overview.

A funeral home which can also be referred to as a funeral parlor or mortuary is a business that basically provides interment and funeral services for the dead and their families; these services may include a prepared wake and funeral, and the provision of a chapel for the funeral.

The funeral home industry includes companies that conduct funerals and prepare the deceased for burial or interment. Funeral homes are also involved in the transportation of the dead and the sale of caskets and other related funeral merchandise.

The Funeral Home industry comprises of funeral homes combined with crematories; on the other hand, businesses whose core business activities is to conduct cremation are not included in the Funeral Home industry; they are classified under the Cemetery Services industry

In the united states of America, most modern day funeral homes are run as family businesses. As a matter of fact a large percentage of trained morticians and undertakers et al work in small, independent family run funeral homes. The owners of these families run funeral homes usually hires two or three other morticians / undertakers as either full – time employees or part – time employees.

It is the practice for funeral homes to have one or more viewing rooms, a preparation room for embalming, a chapel, and of course a casket selection room. So also, funeral homes generally sell coffins and urns, they have a hearse for transportation of bodies, a flower car, and limousines et al.

The Funeral Home Services industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as United States of America, Canada, United Kingdom, Germany, France, Australia and Italy et al.

Statistics has it that in the United States of America alone, there are about 24,838 licensed and registered funeral homes responsible for employing about 121,936 employees and the industry rakes in a whooping sum of $16bn annually with an annual growth rate projected at 1.3 percent.

It is important to state that in the falling per capita income during the recession period and of course a rising number of low-priced cremations have hampered the revenue generated in the industry.

So also families that are not financially buoyant opt for discount retailers and manufacturers to purchase caskets, which negatively impact revenue generation for funeral home operators. However, the industry’s revenue is projected to grow slightly in the next five years.

No doubt, as the population ages, it is obvious that the number of deaths in the United States and all over the world is anticipated to increase and this will in turn create market for the funeral home industry. Nonetheless, continued competition from discount retailers and the ease of online ordering from casket manufacturers, as well as a rise in low-priced cremations, are expected to curtail prices for funeral home operators.

If you are contemplating starting your own funeral home business in the United States, you should ensure that you carry out a thorough market survey and feasibility studies. If you get some key factors wrong before starting your own funeral home services, then you are likely going to struggle to stay afloat.

2. Executive Summary

Clarion Call – Funeral Homes is a registered and licensed funeral home business that will be located in the heart of Cape May – New Jersey in a neatly renovated and secured housing facility; a facility that is specifically designed and equipped with the needed facility for a world – class funeral home services

Clarion Call – Funeral Homes is a family owned and managed business that believe in the passionate pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to venture into the funeral home services industry by establishing our own funeral home business.

We are certain that our values will help us drive the business to enviable heights and also help us attract the numbers of clients that will make our business breakeven within the shortest time frame possible. At Clarion Call – Funeral Homes we will arrange services in accordance with the wishes of surviving friends and family members of the deceased, whether immediate next of kin or an executor so named in a legal will.

We will take care of the necessary paperwork, permits, and other details, such as making arrangements with the cemetery, and providing obituaries to the news media. We will go as far as posting obituaries online and use materials submitted by families to create memorial websites

Our facility include; Wake room: for services and visitations; Preparation room: for embalming and restoration, Merchandise display: caskets and other merchandise that customers may purchase, Privacy room: for the family, Office: for mortician’s personal and administrative use, and Livery: a garage to keep funeral coaches and other vehicles.

We have the required staff strength and we will run a 24 hours a day and seven days a week services. We are going to be a customer-centric funeral home business with a service culture that will be deeply rooted in the fabric of our organizational structure and indeed at all levels of the organization.

With that, we know that we will be enables to consistently achieve our set business goals, increase our profitability and reinforce our positive long-term relationships with our clientele, partners (vendors), and all our employees as well.

Clarion Call – Funeral Homes is a family business that is owned and managed by Arthur Stamford and his family. Mr. Arthur has a College degree in Mortuary Science and a Master’s Degree in Business Administration. He has well over 15 years of experience working in the Funeral Homes Services industry both at state and national level.

3. Our Products and Services

Clarion Call – Funeral Homes is set to operate a standard funeral homes service in Cape May, New Jersey. The fact that we want to become a force to reckon with in the funeral home services industry means that we will go all the way out to give our clients a lasting and pleasant memory of their bereaved family members and friend.

We will render services that that will make them want to come back as well as recommend our funeral home services to their friends, family members and business partners. These are the services and amenities that will be made available to our clients;

• Providing funeral director services
• Providing embalming services
• Operating funeral homes combined with crematories
• Providing mortician services
• Providing visitation or viewing services
• Providing funeral services
• Providing graveside committal services
• Direct cremation services
• Selling funeral merchandise (e.g. caskets, flowers and obituary notices)
• Transporting the deceased

4. Our Mission and Vision Statement

• Our vision is to establish a funeral home brand that will become the number one choice for residence in the whole of Cape May – New Jersey and other cities in the United States.
• Our vision reflects our values: integrity, service, safety, excellence and teamwork.
• Our mission is to deliver reliable, genuinely, caring and excellent service superior to what our competition can offer in any location where our funeral home services will be situated and to ensure that we work hard to grow out funeral home services to be listed amongst the top 10 funeral homes in the United States of America.

Our Business Structure

It is very vital to build a structure to build on from the very outset. This is why we believe that the success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available role.

Although Clarion Call – Funeral Homes is a family run business will still work with a business structure that will give room to the minimal employees (mostly part – time employees) to explore their creativity, feel belong and full integrate into the business philosophy.

We are aware that when recruiting for a funeral home, your aim should be to look for people who can handle grieving and bereaved people not just people looking for a job in other to be able to pay their bills and that is exactly what we will look out for.

We will only recruit people with good customers’ service skills, people with compassion, people who can empathize, who love this line of business and people who don’t have any problem handling dead bodies. We will not make the mistake of recruiting people with the wrong skill sets; because we know they can ruin our business before it even get started.

This is why we will make sure we recruit smartly and wisely; people with the right mindset to help us achieve our business goals and objectives in record time. We intend building Clarion Call – Funeral Homes on this structure;

• Chief Executive Officer
• Funeral Home Director
• Human Resources and Administrative Manager
• Accountants / Cashiers
• Mortician and Undertaker
• Marketing Officer (Contract Worker)
• Cleaners / Washer men (Full – Time Employee)
• Security Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Responsible for overseeing the smooth running of the magazine production and distribution process
• Evaluates the success of the organization

Funeral Home Director:

• Obtains information needed to complete legal documents, such as death certificates or burial permits.
• Oversees the preparation and care of the remains of people who have died.
• Consult with families or friends of the deceased to arrange funeral details, such as obituary notice wording, casket selection, or plans for services.
• Plans, schedules, or coordinates funerals, burials, or cremations, arranging details such as floral delivery or the time and place of services.
• Arranges for clergy members to perform needed services.
• Contacts cemeteries to schedule the opening and closing of graves.
• Provides information on funeral service options, products, or merchandise and maintain a casket display area.
• Informs survivors of benefits for which they may be eligible.
• Offers counsel and comfort to bereaved families or friends.
• Discusses and negotiates prearranged funerals with clients.
• Maintains financial records, order merchandise, or prepare accounts.
• Provides or arranges transportation between sites for the remains, mourners, pallbearers, clergy, or flowers.
• Plans placement of caskets at funeral sites or place or adjust lights, fixtures, or floral displays.
• Directs preparations and shipment of bodies for out-of-state burial.
• Manages funeral home operations, including the hiring, training, or supervision of embalmers, funeral attendants, or other staff.
• Arranges for pallbearers or inform pallbearers or honorary groups of their duties.
• Receives or ushers people to their seats for services.
• Participates in community activities for funeral home promotion or other purposes.
• Provides emotional support to the bereaved
• Arranges for removal of the deceased’s body
• Files death certificate and other legal documents
• Trains junior staffs

Morticians, undertakers

• Performs various tasks to arrange and direct funeral services, such as coordinating transportation of body to mortuary
• Handles the preparation and care of the remains of people who have died.
• Handles the removal of the deceased’s body
• Performs embalming duties as necessary
• Closes caskets and lead funeral corteges to churches or burial sites.
• Prepares the remains (body)
• Interviews family or other authorized person to arrange details, selecting pallbearers, aiding with the selection of officials for religious rites, and providing transportation for mourners.

Human Resources and Admin Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversees the smooth running of the daily office and shop activities.

Marketing and Sales Officer

• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writing winning proposal documents, negotiate fees and rates in line with company policy
• Responsible for handling business research, market surveys and feasibility studies for the business
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Cleaners / Washer man:

• Cleans funeral home facilities and grounds.
• Handles and move objects, such as glasses, dish and bottles, using hands and arms.
• Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensures that toiletries and supplies don’t run out of stock
• Responsible for handling laundry
• Handles any other duty as assigned by the restaurant manager,

Security Officer:

• Ensures that the facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly
• Any other duty as assigned by the funeral home director.

6. SWOT Analysis

Clarion Call – Funeral Homes is fully aware that they are coming into an industry that can be highly competitive which is why they have decided to pay attention to the SWOT analysis for the organization.

We know that once we are able to identify our strength, our weakness, our threats and the opportunity that is available to us, we will be able to come up with good business strategies that will help us achieve all our business goals and objectives.

We know that if we get things right before starting our funeral home business, we will not have to struggle before attract loyal clients and building our membership base to a level where we can easily breakeven in record time.

We hired the services of Dr. Garry Larson, an HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Clarion Call – Funeral Homes Cape May, New Jersey;

Our area of strength cannot be farfetched; the location of our funeral home services is perfect for such business, our management team has robust experience in the funeral home services industry, our customer’s services is second to none in the whole of Cape May – NJ and our facility is top notch.

We critically looked into our Business model and we were able to identify two major weakness. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing and leading funeral homes in Cape – May, New Jersey and also generating the needed hypes that can drive traffic towards our facility.

• Opportunities:

One thing is certain; our funeral home facility is well – located in busy hence there are loads of business opportunities for us. Besides we are the only funeral home services within a 45 miles radius where ours is located.

Some of the threats that we are likely going to face as a funeral home business operating in the United States are unfavorable government policies – the government, the arrival of a competitor within our location of operations and global economic downturn which usually affects purchasing / spending power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

All over the globe people die every now and then and that is one of the reasons why the funeral business will continue to soar higher. It is trendy to find funeral homes in the United States of America and in most parts of the world operate a standard and full option services.

They usually have Wake room: for services and visitations; Preparation room: for embalming and restoration, Merchandise display: caskets and other merchandise that customers may purchase, Privacy room: for the family, Office: for mortician’s personal and administrative use, and Livery: a garage to keep funeral coaches and other vehicles.

We have the required staff strength and we will run a 24 hours a day and seven days a week services. Another trend in the funeral home services industry is that falling per capita income during the recession period and of course a rising number of low-priced cremations are seriously hampering the revenue generated in the industry.

So also, families that are not financially buoyant opt for discount retailers and manufacturers to purchase caskets, which negatively impact revenue generation for funeral home operators. However, the industry’s revenue is projected to grow slightly in the next five years.

Lastly, funeral homes in the United States of America are traditionally run by families except for few instances and there are various insurance companies that have funeral insurance policies for their clients. Building a good working relationship with them will position your funeral home to help them handle some of their policy holders.

You can also help them market their funeral insurance cover with the agreement that you will be the one to handle the funerals of the customers you bring to them. This is of course will be a win-win for both parties, and every business person would want to go into such agreement.

8. Our Target Market

We look forward to dealing with those that we plan to focus on in this trade. It will be safe to say that the target market for funeral home services cuts across people of all class, race, religion, and culture as long as they value their deceased loved ones and would want to give them befitting burial or cremation as required.

In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us. These are the groups of people we intend marketing our funeral home services to;

• Insurance companies
• Owners of mortuaries
• Retirees and Pensioners
• Corporate Executives
• Government Officials
• Business People
• Celebrities
• Military Men and Women
• Sports Men and Women
• Everyone who resides in our target locations.

Our Competitive Advantage

There isn’t a business on this face of the earth that doesn’t encounter one form of competition of the other. However, it is the ability to be able to stand the test of time in the face of competition that will stand us out anytime anyway. The competitive edge of Clarion Call – Funeral Homes is the excellent and customized service that we offer to all our guest irrespective of their status, religion, race or political affiliation.

We can boldly say that the location of our funeral home services is perfect for such business, our management team has robust experience in the funeral home services industry, our customer’s services is second to none in the whole of Cape May – NJ and our facility is top notch. We are the only funeral home services within our location.

Another significant competitive advantage that we are bringing to the industry is the robust experience of our management team. We have a team that has a combination of 25 years of experience in the funeral home services industry in United States and Canada. They are considered core professionals in their own right.

9. SALES AND MARKETING STRATEGY

• Sources of Income

We believe that it is very vital to identify our sources of income from the very beginning, so that we will not run into problems. Clarion Call – Funeral Homes is established with the aim of maximizing profits in the funeral home services industry and we are going to go all the way to ensure that we do all it takes to attract guests on a regular basis and sign retainer – ship with most of our corporate clients.

Clarion Call – Funeral Homes will generate income by offering the following services for individuals, families and for corporate organizations;

10. Sales Forecast

We know that sitting on the table and forecasting the sales that we desire will help us draw up good goals for our funeral business.

That is why we are well positioned to take on the available market in Cape – May, New Jersey and beyond and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the funeral home market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Cape May – New Jersey.

Below is the sales projection for Clarion Call – Funeral Homes, it is based on the location of our business consulting firm and the wide range of consulting services that we will be offering;

• First Year-: $150,000
• Second Year-: $250,000
• Third Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

It is important to clearly state that in this dispensation, customers use the Internet to find funeral homes, to read reviews, to view facility available and the location of the funeral home; loads of processes have gone digital. Which is why most bed and breakfasts are increasingly adopting technology and the internet for marketing and advertising their business and we are not going to be left out.

We are quite aware that one of the ways to get people to patronize your funeral home is to build good business relationship with owners of mortuaries. Having a good working relationship with people who mortuaries will enable them refers people to you; since their job is to preserve corpses and yours is to conduct a befitting burial.

We will go all out to strike a deal with them that will ensure that they get a commission for any referral we get from them. These are some of the marketing ideas and strategies that are going to adopt for our bed and breakfasts business;

• Open our funeral home in a grand style with a party for all.
• Advertise our funeral home in relevant magazines, national dailies, Satellite TV stations and Radio station
• Promote our business online via our official website and all available social media platform
• Continuously Improving the performance of our brands
• Hire the services of experts to make our brands the first choice for families and corporate organizations
• Delivering consistent customer experiences to all our clients; making our first impression count positively
• Continuously Improving the efficiency of our funeral home services and operating processes
• Ensure that we put our market scale and knowledge to good use
• Building strong partnerships within our industry and with our stakeholders across the United States of America
• Make use of attractive hand bills to create awareness and also to give direction to our funeral home
• Position our signage / flexi banners at strategic places in and around Cape – May, New Jersey
• Create a loyalty plan that will enable us reward our corporate clients such as insurance companies and owners of mortuaries
• Engage on road shows within our neighborhood to create awareness for our funeral home business.

11. Publicity and Advertising Strategy

Advert and marketing is one of the backbone of all businesses. It is also the backbone of ours because we know that if we are able to get the right world’s pout there, people will come for us. Clarion Call – Funeral Homes is in the funeral home business to make profit and we can only make profit if we steadily increase our customer base.

No doubt, in order to remain relevant in the funeral home industry in Cape May – New Jersey, we will continue to create hype around our business brand.

We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our bed and breakfast brand. Here are the platforms we intend leveraging on to promote and advertise Clarion Call – Funeral Homes;

• Encourage our loyal customers to help us use Word of Mouth (referrals)
• Advertise our funeral home business in relevant magazines, national dailies, Satellite TV stations and Radio station
• Promote our business online via our official website
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
• Install our Bill Boards on strategic locations
• Engage in road show from time to time
• Distribute our fliers and handbills in target areas

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in the United States of America.

Be that as it may, we have put plans in place to discount our products and services once in a while and also to reward our loyal customers (corporate clients such as insurance companies and owners of mortuaries.

• Payment Options

We want to make our payment mode as simple and free for all as possible. That is why at Clarion Call – Funeral Homes, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them.

Here are the payment options that will be available in every of our bed and breakfast lodge;

• Payment by cash
• Payment by check
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.

13. Startup Expenditure (Budget)

When it comes to starting a funeral home business, loads of factors influences the amount that will be required to successful launch the business.

Factors like the location you intend starting the business, the size of the funeral home business you want to start i.e. the number of employees and facilities et al, and of course the state of the economy as at when you intend start the business. Here are the key areas where we intend spending our start – up capital;

• The Fee for registering the business in the United States -$725.
• The budget for legal fees, insurance, permits and license – $5,000
• The cost of leasing a facility – 100,000
• The amount needed to renovate our Facility (electrical, furnishings, plumbing, painting and landscaping) – $10,000.
• The Cost for the purchase of furniture and equipment – $10,000
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• The Cost for initial inventories and supplies – $10,000.
• The Cost of Launching a Website – $600
• The cost opening party – $5,000 (optional)
• Cost for payment of salaries for the first 3 months of operations – $50,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $5,000

Going by the report from our research and feasibility studies, we will need an average of $200,000 to start a small scale but standard bed and breakfasts business in the United States of America.

Generating Funding / Startup Capital for Clarion Call – Funeral Homes

We at Clarion Call – Funeral Homes, will leave no stone unturned in generating our funds rightly. Our business is a family business that will be owned by Mr. Arthur Stamford and his family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $50,000 (Personal savings $45,000 and soft loan from family members $5,000) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

We know that one of the marks of a successful business is the ability to expand far and wide. The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure.

If all of these factor are missing from a business (company), then it won’t be too long before the business close shop. One of our major goals of starting Clarion Call – Funeral Homes is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer nothing short of excellent services.

Clarion Call – Funeral Homes will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Remodeling our facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, mattress, bed sheets, pillows, duvets, electronic appliances, office appliances and kitchen utensils: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – suppliers of all our needed food ingredient for breakfast and toiletries: In Progress.

Business Plan Template for Funeral Home Business

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Starting a funeral home business is no easy task, but with the right planning and strategy, it can be a rewarding and successful venture. ClickUp's Business Plan Template for Funeral Home Business provides entrepreneurs with a comprehensive roadmap to outline their vision and secure the necessary funding.

With this template, you'll be able to:

• Create detailed financial projections, including revenue forecasts and expense budgets, to attract potential investors.
• Conduct a thorough market analysis to understand the competitive landscape and identify unique opportunities for your funeral home business.
• Develop effective competitive strategies to differentiate your services and stand out in the market.
• Outline operational details, such as staffing, facilities, and service offerings, to ensure a smooth and efficient operation.

Don't let the complexities of starting a funeral home business overwhelm you. Use ClickUp's Business Plan Template to lay the foundation for your success and secure the funding you need.

Business Plan Template for Funeral Home Business Benefits

Attracting investors and securing funding for your funeral home business is crucial, and a business plan template can help you do just that by:

• Providing a clear roadmap for your business, outlining your financial projections, market analysis, competitive strategies, and operational details
• Demonstrating to potential investors that you have a solid understanding of the funeral home industry and its market dynamics
• Helping you identify and mitigate potential risks and challenges that may arise in your business
• Allowing you to showcase your unique value proposition and differentiate yourself from competitors in the market.

Main Elements of Funeral Home Business Business Plan Template

When starting a funeral home business, it's crucial to have a comprehensive business plan in place. ClickUp's Business Plan Template for Funeral Home Business provides the essential elements you need to create a solid plan:

• Custom Statuses: Track the progress of your business plan with statuses like Complete, In Progress, Needs Revision, and To Do, ensuring that every aspect of your plan is accounted for and managed effectively.
• Custom Fields: Utilize custom fields such as Reference, Approved, and Section to add specific details to your business plan template, making it tailored to your funeral home business needs and allowing for easy organization and filtering of information.
• Custom Views: Access different views like Topics, Status, Timeline, Business Plan, and Getting Started Guide to gain a comprehensive overview of your business plan, track the status of each section, create a timeline for implementation, and refer to a step-by-step guide to assist you along the way.

With ClickUp's Business Plan Template for Funeral Home Business, you can confidently present your ideas to investors and secure funding for your funeral home venture.

How To Use Business Plan Template for Funeral Home Business

If you're starting a funeral home business and need to create a comprehensive business plan, follow these six steps using the Business Plan Template in ClickUp:

1. Executive Summary

Begin your business plan with an executive summary that provides an overview of your funeral home business. Include key details such as your mission statement, business goals, target market, and competitive advantage. This section should give readers a clear understanding of your business and its potential.

Use the Docs feature in ClickUp to easily write and format your executive summary.

2. Company Description

Next, provide a detailed description of your funeral home business. Explain the services you'll offer, your pricing structure, and any unique features that set your funeral home apart from competitors. Additionally, outline your business structure, ownership, and legal requirements.

Create custom fields in ClickUp to keep track of important information about your company, such as registration numbers and licenses.

3. Market Analysis

Conduct a thorough market analysis to understand the funeral home industry and your target market. Identify the demographic and psychographic characteristics of your ideal customers, as well as the size and growth potential of the funeral industry in your area.

Use the Table view in ClickUp to organize market research data, such as market size, competition analysis, and customer profiles.

4. Marketing and Sales Strategy

Develop a marketing and sales strategy to attract customers and promote your funeral home business. Outline your pricing strategy, advertising and promotional activities, and any partnerships or collaborations you plan to pursue. Additionally, define your sales process and customer acquisition channels.

Create tasks in ClickUp to assign specific marketing and sales activities to team members and track their progress.

5. Operations and Management

Detail the operational aspects of your funeral home business, including your facility, equipment, staffing requirements, and day-to-day processes. Explain how you'll manage operations, maintain quality standards, and ensure customer satisfaction. Additionally, provide an organizational chart that highlights key roles and responsibilities.

Use the Gantt chart feature in ClickUp to create a visual timeline for setting up your facility, hiring staff, and launching your funeral home business.

6. Financial Projections

Finally, include financial projections in your business plan to demonstrate the potential profitability and sustainability of your funeral home business. This should include a sales forecast, projected expenses, cash flow statement, and break-even analysis. Additionally, outline your funding requirements and any financial arrangements you've made.

Use the Dashboards feature in ClickUp to track and analyze your financial data, including revenue, expenses, and profitability.

By following these six steps and utilizing the Business Plan Template in ClickUp, you can create a comprehensive and well-structured business plan for your funeral home business.

Get Started with ClickUp’s Business Plan Template for Funeral Home Business

Entrepreneurs looking to start a funeral home business can use the ClickUp Business Plan Template to create a comprehensive plan that covers all aspects of their business.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a solid business plan:

• Use the Topics View to organize your plan into different sections such as financial projections, market analysis, competitive strategies, and operational details
• The Status View will help you track the progress of each section, whether it's complete, in progress, needs revision, or still to do
• The Timeline View will provide a visual representation of your business plan's milestones and deadlines
• The Business Plan View will give you a comprehensive overview of your entire plan in one place
• The Getting Started Guide View will provide step-by-step instructions on how to use the template effectively
• Customize the template by adding custom fields such as Reference, Approved, and Section to provide additional information and track important details
• Update statuses and custom fields as you work on each section to keep team members informed of progress
• Monitor and analyze your business plan to ensure it meets your goals and attracts investors.
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Highest levels of uptime the last 12 months

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Funeral Home Business Plan Template

•   Funeral Home Business Plan Template (Microsoft Word)  –  $47.00
•   +Add Excel Worksheet (Recommended)  –  $35.00
•   +Add PowerPoint Template and 4 Funding eBooks  –  $65.00
•   +Add Business Startup, Finance, Marketing Documents 781 Templates  –  $185.00
•   +Add Operational, Employee and Policy and Procedure Templates  –  $35.00

How to get funding for your Funeral Home business!

“Here’s the ‘Perfect Solution’ to getting your Funeral Home business funded quickly…even if you don’t have a clue on how to write a business plan and don’t have the budget to pay a professional to do it!”

If you want to get your Funeral Home business organized and funded then here’s the perfect solution:

Did you know that a well-written and researched business plan is the key to getting funding for your Funeral Home business?

But most entrepreneurs neglect this aspect of their startup.

That’s usually because they are not knowledgeable enough to write a business plan on their own.

Or do not have the budget to pay a professional business plan writer.

But if you’ve ever wanted to start a Funeral Home business and you need to write a business plan to get funding then our Hybrid Fusion Business Plan Template is for you .

Our Hybrid Business Plan Template is not just high quality, in-depth and researched, but also a business plan that has examples for you to insert your own market and business specifics into.

A Funeral Home business is a great business for those interested in entrepreneurship.

Opening a Funeral Home provides an essential service to individuals and families during times of loss and grief. In today’s society, there is a universal need for dignified and compassionate end-of-life arrangements. By establishing such a business, entrepreneurs can offer support and guidance to bereaved families, helping them navigate the difficult process of planning funeral services and honoring their loved ones’ lives. Moreover, operating a Funeral Home allows for the creation of a comforting and serene environment, where families can gather to mourn, reminisce, and find solace in the company of loved ones. Additionally, a Funeral Home can serve as a pillar of support within the community, providing resources and assistance to those in need during challenging times. Furthermore, by upholding professionalism, empathy, and respect for cultural and religious traditions, a Funeral Home can make a meaningful difference in the lives of grieving individuals and contribute to the healing process.

And with our business plan template, you’ll be able to seek funding from investors and be up and running in no time.

With modifications (Like the name of your company and owner’s bio, market, financials, company images and location specifics) you can customize this business plan for your exact needs.

Here’s why a free business plan template can risk your chances of funding:

Lenders and investors see thousands of business plans and they know when you’re using a generic free template because the “Wording is just not right.”

You can have the best idea for your venture and pitch it to them perfectly, however when you leave and they review your plan what will it really say about you?

And free isn’t really free if it costs you your funding .

Why leave the future of your business to chance?

Our business plan templates are written for your specific market and references are included.

Start your business off the right way with our comprehensive Hybrid business plan template.

As part of this package, you will receive our Funeral Home business plan template, which contains the following sections:

• Executive summary
• The enterprise
• The business concept and need
• Industry/market overview.
• Growth strategy and implementation summary
• Management plan
• Risk factor
• Use of proceeds

Click here to view sample pages of this exact plan.

Depending on which version of the business plan options you purchase (more on that in a moment), you’ll receive the following:

36 page Funeral Home business plan template with references.

• This Funeral Home business plan template will be delivered via digital download in fully editable Microsoft Word and includes a Funeral Home business pre-written example text, general industry research, references, and narrative already completed for you.
• Red instructional text above each section is included to let you know what to insert in that section. In some areas, you can just add your information, in others you will need to use the example text as a basis to write your own business specifics such as what sets you apart, your local market, your business team, etc.

Click here for screenshots of the plan you will be receiving.

Funeral Home Financial Template in Microsoft Excel (recommended )

This Excel template will allow you to enter financial data specific to your business and will produce proforma financial statements for use in your business plan. The worksheets (Set-up, Start-up, Sales, Headcount, Inventory, Operating Expenses, Capital Budget, Equity & Debt, and Amortization Schedule) contain instructions, questions for you to answer, and boxes (cells) for data entry. Cells in which you are to answer questions or enter data are yellow. Purple cells contain formulas that will be calculated automatically.

Click here for screenshots of these documents.

Business Funding Package with PowerPoint and 4 eBooks

(A must-have if actively seeking investment). Includes a business Microsoft PowerPoint slideshow template “Pitch Deck” to show lenders and investors your concept at a glance. It includes 12 slides with instructional text for you to insert your specific business images and information into.

This funding package also includes the Funding eBook bundle to educate you on your funding options and how to best present your business concept. These 4 eBooks guide you through individual interventions, second-party arrangements, corporate funding options, government interventions, managing business cash flow, quick start funding overview, exit strategy, common mistakes to avoid when pitching your concept, and much more.

Business Startup, Finance and Marketing Templates to show investors that your business is prepared to launch

Business Assessment Documents. Vital documents to make sure you are prepared for your venture. Includes: Business Plan Guidelines, Strategic Planning Checklist, Trend Analysis Checklist, Executive Summary Template, Market Study Outline and Business Analysis Worksheet. 6 Documents to help get you organized.

Business Startup Documents. Essential Documents to Help Launch Your Venture. Includes: Board of Directors Documents, Confidentiality Agreements, General Administration, Basic Financial Checklist, Franchise Feasibility Test, Startup Cost Worksheet, Franchise Comparison Worksheet, Strategic Management, Organization-Wide Goals and much more. 66 Documents to help you get started.

Raising Capital Documents. Practical documents to help you get started raising capital. Includes: Government Grants and Program Worksheets and Guide, Loans and Borrowing Documents, Investment Analysis Summary, Bank Loan Request Sheet, Loan Application Review Form, Loan Calculator, Pledge of Shares of Stock, General Continuing Guaranty, Due Diligence Checklist, Promissory Notes, Investment Analysis Summary, Term sheet for potential investment and much more. 51 Documents to help you obtain funding.

Online Startup Documents. Key documents to establish your online presence. Includes: Advertising and Marketing Online documents, Confidentiality Agreements, Content and Copyright Agreements, Hosting Agreements, Software and License Agreements, Website Development Agreements, Website Notices and Checklists and much more. 72 Documents in total to help you online.

Finance and Accounting Documents. Vital documents for your finance and accounting business needs. Covers: Banking, Bookkeeping, Buying and Selling of Shares, Financial Statements, Government Grant Programs, Insurance, Investments, Investors Relations, Invoices and Billing, Loans and Borrowing, Raising Capital and much more. 169 Documents in total to help with your business finances and accounting.

Employment and HR Documents. Key documents you need as you grow your venture with employees. Covers: Compensation and Benefits, Contractors and Consultants, Employee Records, Employee Reference Letters, Firing and Termination, Hiring Employees, Insurance, Managing and Motivating Employees, Policies and Documentation and much more. 267 Documents in total to help manage your workforce.

Sales and Marketing Documents. Crucial documents as you grow your venture with marketing and sales. Covers: Addressing Complaints, Customer Relations, Market Analysis, Purchase orders and price quotes, Sales and Marketing Management, Sales Agreements and Contracts, Sales letters and much more. 142 Documents in total to help grow your venture.

Advertising and Marketing Online Documents. Documents to get your name and brand online effectively. Includes: Affiliate Program Agreement, Agreement for Internet advertising services, Co-branding agreement terms and provisions checklist, Co-branding agreement, Free linking agreement, Press release template, Website Cross Sponsorship Agreement, Website Linking Agreement. 8 Online Marketing Documents to help develop your online presence.

Business Operational Plan, Employee Handbook, and Policies and Procedures Templates

Show your investor that you are ready to launch by completing these vital foundational documents prior to starting. They include:

Operational plan template for you to describe your business’s mission and operations, including information on your strategic content, company objectives, key performance indicators, key assumptions and risks, goals, and more.

Employee handbook template to create for your current or future employees explaining your policies and what you expect from them and what they should expect from you.

Policies and procedures template (an addition to your employee handbook) to communicate the culture of your business, your standards on employment, schedules, compensation, benefits, hiring policies, and other workplace policies to protect not just your business but also your employees.

*These are templates for you to complete as operations and employee requirements vary per business. Please view the sample pages.

(Delivered in digital Microsoft Word format)

That’s a lot of information! But don’t be overwhelmed. We have offered each item individually so you can choose what you need or all of them. Scroll down to learn more.

See what our customers are saying about our business plan templates.

“The plan had some great points that were very beneficial and important to my business. I hope other clients are able to see the value you are able to provide in their business plans, just like myself. I would highly recommend you to other prospective entrepreneurs. It’s been a pleasure and I look forward to execute my business plan.”

Kristina K.

“Honest Business Plans has given me the tools and inspiration to pursue my business venture. Not only was the template helpful in helping me form my business idea it really explains how it would benefit my company.”

Mikio VanDrunen

“Shawn has been a tremendous help to me and my business ventures. His templates were extremely helpful to me with regard to moving my business from the conceptual phase to something that could be successfully implemented. Furthermore, his business plan example and associated materials allowed me to organize and structure my venture according to how I wanted to run and grow my business. I also found the process much easier with the materials (as opposed to doing everything on my own), since they provided a solid blueprint for my business.   I would recommend Shawn and his team to other entrepreneurs and business owners without hesitation. They have been great to work with!”

Kevin Cisney

The best part about our plans is that the TIME-CONSUMING parts are DONE for YOU.

Our Hybrid Fusion Business Plan Templates save you time as most portions are already completed for you, including the general narrative, market research and format are already researched and written for the Funeral Home industry.

What makes our Hybrid Fusion Business Plans Different?

Here are just a few reasons why our Honest Business Plan Template is the best solution to begin planning your venture:

• Formatted layout for investor and lender use.
• A full narrative written from scratch for your industry.
• Red instructional text guides you through each section of the business plan, explaining what each section is about and what to include, ensuring a polished, professional plan.
• Written in a persuasive way to show investors the true potential of your venture.
• Hybrid Fusion Cross between a business plan sample and template to make customization more realistic.
• Simple Pricing: Straight forward pricing no long-term subscription or obligation. Purchase and instantly download and edit.

Click here for sample pages of this Funeral Home business plan template.

But we don’t want to sell you on EASY.

We want to make sure you obtain a researched market-specific business plan template you are able to build a realistic and truly investor-friendly business plan upon.

Real investors and lenders see 3 to 15 business plans a day.

With the big “Corporate” business plan template companies luring you in with an “Easy” business plan those very lenders see right through them.

With our plan templates, you will have something extensive, unique as well as researched to set you apart from the “Corporate” generic business fill-in-the-blank plan templates.

Know exactly what you will be receiving by viewing our sample pages for this business plan here.

Do it yourself and not only save but learn more about your business as well.

• Each complete plan takes us about 160 to 200 hours to research , write and create and is written in a way to make it easy to understand yet investor friendly. A professional business plan writer would charge a minimum of $650 to create a unique business plan of our length.
• This is the viable solution you have been looking for. A comprehensive template with full narrative specifically for your industry. Our business plans are investor friendly, and offered at a fraction of the cost of a professional business plan writer.
• We stand behind our quality. Our plans are in-depth and researched. If you are able to find a more researched, referenced, comprehensive, Funeral Home business template for the Funeral Home industry for a lower price we will refund your money.
• Don’t believe the MYTH of “Fill in the blanks” business plan templates. Each venture is unique as is each market. If someone promises you a “fill-in-the-blanks” template or automated way to create your business plan then you are effectively getting a generic plan. Our hybrid business plan offered here is researched written and formatted specifically for the Funeral Home industry.
• Before purchasing, please understand the usage of this document (Yes, you will have to put in some work)  we are honest about what we offer and provide screenshots of the documents you will be receiving so there is no misunderstanding.

A customized or turn-key document from a reputable professional business plan writer starts at $950 and a cost upwards of $5,500 or more (A Google search will show you this).

We are attempting to help you get started on a budget hence we are providing our extensive hybrid fusion business plan documents as a starting point for you to build your plan upon.

30-DAY MONEY-BACK GUARANTEE.

Like any business, there are risks. I am so confident that this is the most comprehensive Funeral Home business offering out there that if you are able to find a more comprehensive Funeral Home business plan package that includes a 35+ page business plan template and matching Excel worksheet for a lower price, I will refund your money. Click here for terms and conditions.

*PLEASE NOTE THAT THIS PRODUCT IS NOT A TURN-KEY SOLUTION, BUT AN EDITABLE TEMPLATE THAT IS MEANT TO SERVE AS A FOUNDATION/BASIS/OUTLINE ON WHICH YOU CAN DEVELOP YOUR OWN PROFESSIONAL FUNERAL HOME BUSINESS PLAN WITH SOME EFFORT.

THE BEST TIME IS NOW

There is never a better time than the present to start your Funeral Home as the need for compassionate and dignified end-of-life services remains constant, and providing support to grieving families is a timeless and essential aspect of community care. The resources we provide will help jump-start you. However, in the end, only you can choose to make a difference in your life.

*This is a Business Plan Template/Outline in Unlocked and Editable Microsoft Office and should only be used as a starting point/foundation to write your own plan. You will need to edit it for your needs.

CHOOSE THE OPTIONS THAT WORK BEST FOR YOU. SSL Secured Checkout via PayPal or Credit Card. Your future Funeral Home customers are waiting.

Order Now Below

Disclaimers (Please read prior to purchase)

-This is an editable example business plan template, which is in between a business plan template and a sample. This is NOT a complete Turn-key business plan. Modify and use this Hybrid business plan template as a foundation to create your own plan. View Sample pages to see exactly what you will be receiving.

-We are unable to make any changes to this plan or excel sheet or pitch deck or documents for you.

-By purchasing these documents, you agree not to resell, copyright, or post them online.

-Digital Download for Microsoft Office XP 10.0 in Windows XP and higher versions.

-Will also open in Microsoft Office for Mac, however, some formatting issues may be present and will need to be corrected. For this reason, we are unable to guarantee 100% direct compatibility with Microsoft Office for Mac.

-This is a large Microsoft Word file. Please keep in mind that we are not responsible if your computer processor is unable to render them quickly. We have tested these files on multiple MACs and PCs and they render fine on our end. However, we are unable to account for or guarantee how the files will perform on your end due to various extensions and operating system performance. Although rare, if you are having rendering issues you may need to attempt to open and work on the Microsoft Word files on an alternative, newer or faster computer.

The best time to start is now. Purchase with confidence. SSL Secured Checkout and 30-Day Money Back Guarantee if you are able to find a more comprehensive and up-to-date plan and funding package combination for a lower price point.*

Thanks for scrolling down to the bottom of this page! Whether you purchase from us or not I wish you much success in your Funeral Home business venture!

Funeral Home Business Plan Template [Updated 2024]

I. Executive Summary

This Section's Contents

Business Overview

Customer focus, management team, success factors, financial highlights.

[Company Name] is a licensed funeral home based in [location], offering funeral, cremation, and burial services to people of all faiths.

[Company Name] offers a full range of funeral services, including:

• Funeral planning services
• Body preparation and interment
• Transportation
• Selling funeral merchandise (e.g., caskets, flowers, and memorial stationery)

[Company Name] will serve the community of [location], offering both pre-need and current need clients. The demographics of the target customer profile is as follows:

• 52,313 residents
• Average income of $65,000
• Median age: 38 years

[Company Name] is led by [Founder’s Name] who has worked as a mortician since his graduation from university. He has worked in increasingly responsible roles with some of the largest funeral homes in the state. As a result, [Founder] has an in-depth knowledge of both morgue operation, as well as client-facing service, bringing a working knowledge of both the technical (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.) of funeral homes.

[Company Name] is qualified to succeed due to the following reasons:

• The company will fill a market need in the diverse community we serve. The market need we aim to meet is offering funeral services at a range of price points. The company has surveyed the local population and received highly positive feedback, with residents expressing high interest in having more options for funeral home services.
• The Company is centrally located, with an elegant and functional facility, and park-like grounds.
• [Founder’s Name] has lived in [company location] all his life and has raised his family in the same community as the target market. He has many connections with the locals.
• The management team has a track record of success in the funeral home business.

[Company Name] is currently seeking $240,000 to start the company. Specifically, these funds will be used as follows:

• Facility design/buildout: $150,000
• Working capital: $90,000 to pay for marketing, salaries, equipment and lease costs until [Company Name] reaches break-even

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Funeral Home Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

How to Start a Funeral Home

On This Page:

11 Steps to Start Your Own Funeral Home

How big is the funeral homes industry, what are the types of funeral homes, who are the key competitors in the funeral industry, what are the typical startup costs for a new funeral home, is owning a funeral home profitable, what are the keys to launching a new funeral home, how to start a funeral home faqs, other helpful business plan articles & templates.

Starting a funeral home business can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching and running a successful Funeral Home.

Importantly, a critical step in starting a funeral home is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

There are 11 steps to starting a funeral home as follows.

Step 1: Do Your Research

The most important part of starting a funeral home is doing your research. 

If you’ve never run a funeral home before, start by reading industry magazines and websites to learn more about the industry. The more you know about the industry, the better you can design your business and the more prepared you will be to launch and grow your funeral home.

Step 2: Develop a Funeral Home Business Plan

A business plan is one of the most important steps in starting any business. Developing the funeral home business plan forces you to think through your business concept and other aspects to help you make your business a success including the following sections:

• Company Analysis – you will document the type of funeral home you plan to launch. 
• Marketing Plan – you will document your pricing and how you will attract new customers. 
• Management Team – you will detail your company’s staffing needs. 
• Financial Plan – you will identify key expenditures you need, staffing and other costs, and projected revenues. This will help in forecasting the future of your funeral home and in determining if you need to raise outside funding.

Step 3: Determine Your Location & Space Requirements

Before you start a funeral home, it is important to have a location in mind if  you are not purchasing an existing funeral home.

Your location doesn’t need to be one in which there is a lot of foot traffic (such locations are very expensive), but it can’t be inconvenient to get to either. Think about the services you’d like to offer in your funeral home when thinking about the size of the space you need.

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Step 4: Equipment Needed

To start a funeral home, there are many supplies and equipment that you will need. Below are the main supply and equipment categories to consider:

• Prep Room Equipment & Supplies
• Chapel, Selection Room Equipment & Furnishings
• Funeral Service Items
• Flower Equipment & Supplies
• Emergency Pouches & Body Bags
• Removal Equipment & Transport Supplies

Step 5: Licensing Requirements

In most states, you cannot start a funeral home without having the right licenses and permits in place. Be sure to check your state’s rules regarding starting a funeral home.

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Step 6: business insurance.

Once all the above steps are completed, it is time for you to get insured. There are many insurance companies that offer different policies that can suit your needs including workers’ compensation and general liability. 

Step 7: Market Your Business

Once you get all the necessary approvals and licenses, it is time for you to market your funeral business. There are many marketing strategies you can employ such as referrals, partnerships, social media marketing, pay-per-click advertising and public relations among others. 

Step 8: Hire Employees

Depending on how busy your funeral home is, you probably need to hire additional staff including a licensed Funeral Director who will lead the final funeral arrangements. 

Here are some things to consider when hiring employees for your funeral home:

• look for people who are honest and have a good reputation in their work
• check how organized they are to make sure they won’t miss anything important
• make it clear whether you require permanent employees or on-call staff
• check the person’s work history and past employment references before hiring them

Treat your employees fairly and ensure that your business is a safe place to work and that there are no safety hazards.

Step 9: Set up a Business Bank Account

You must set up a bank account for your business and set up credit card processing so you can accept credit cards as a form of payment (along with cash and checks).

Step 10: Record-Keeping Requirements

With any kind of business, keeping proper records is very important because it will help with tax filing, budgeting, and other things. A funeral home is no different.

Step 11: Review & Adapt Your Business Plans

Once your funeral home is up and running, it is time to review operations and make changes where necessary. For instance, if the demand for funerals was higher than expected, consider hiring additional staff to meet client needs. You might also need to change or increase your equipment if the need arises.

According to IBIS World, the funeral homes industry in the US reached $16 billion in annual revenue and is anticipated to continue growing at a rate of 0.6%.

There are various types of funeral homes, but the most common ones include:

Traditional Funeral Home

This type of funeral home offers all types of services including funerals and wakes; traditional funerals, burial services, memorial services, cremation, and more.

Cremation Funeral Home

This is the type of business that focuses mainly on cremation services which are typically less expensive than traditional funeral homes. Cremations have become very popular lately since they are cheaper while still providing similar benefits to traditional funerals. It is important to note, however, that cremation services are usually provided by other types of funeral homes.

Religious Funeral Providers

This is a business that provides funeral services to people of the same religion. For example, it could be an Islamic funeral home or a Catholic funeral home. This type of funeral home only provides the services required by their religion.

While there are many funeral homes in the US, only a few of them are considered the biggest competitors. These competitors include:

Service Corporation International (SCI)

One of the oldest and largest providers of funeral, cremation, and cemetery services in North America, Service Corporation International (SCI) was founded in 1962 and is based in Houston. SCI has 16,503 employees and last reported $3.5 billion in total revenue.

Carriage Services Inc.

Carriage Services Inc. is a Houston-based firm that was formed in 1991. The business went public in 1996, and current operates 178 funeral homes in 26 states as well as 32 cemeteries in 12 states.

StoneMor Partners LP

StoneMor is based in Pennsylvania and is the nation’s second-largest cemetery owner, with operations in 27 states and Puerto Rico.

There may be other locally-owned funeral homes in your target market. It is important to conduct research on how big they are and how people view them before you start your own funeral home.

The typical startup costs for a funeral home will depend on how much money the owner has to spend. It can probably land somewhere between $150,000 and $300,000.

If funeral homes want a luxurious set-up that includes all of the latest technologies, then they will have to spend more money in order to acquire these resources.

The common startup business expenses for a funeral home include:

• Equipment & Furnishings – This category includes all of the necessary equipment that funeral homes use during embalming, like disinfectants and chemicals. They will also need to pay for furniture like caskets, chairs, sofas, etc., as well as office supplies and items for everyday life.
• Marketing & Advertising – Funeral homes will have to spread the word about their business, so they will need to pay for marketing strategies. They should also invest in a website and other online platforms that can help them reach a wider customer base.
• Insurance – There are going to be insurance premiums that funeral homes have to pay on a monthly basis. This is necessary for legal requirements and it will take up a chunk of the startup costs.
• Licenses – There are some licenses that funeral homes will need to acquire, which can also take up a lot of money during the startup phase. This includes operational permits and those that relate to the industry as a whole.
• Hiring and Onboarding –  New funeral homes will have to hire new staff members and they will also need help from employees during the startup phase. This will obviously take up some of their funds, but it can be beneficial because once other businesses see how great your business is, they may want to invest in you themselves.
• Rent – It is recommended to own a funeral home building rather than renting one. This is a better option because funeral homes will receive tax benefits if they own the building, but they will also have more flexibility when it comes to adapting their funeral home as the industry changes.

Yes, funeral homes can be highly profitable businesses if they have a lot of customers and loyal employees. While there are a few challenges funeral homes need to face when it comes to making a profit, once these issues are resolved, they will definitely see some return on investment.

The average funeral home in the United States makes a profit of $80,000 to $120,000 per year.

In order to launch a successful funeral home and make it profitable, you need to keep in mind the following:

Build Loyalty

This is one of the most important factors when trying to make a profit with your funeral home. You want customers who are willing to come back again and again, whether they be family members of the deceased, or people who are planning to eventually pass away themselves.

Offer Competitive Prices

Funeral homes need to offer lower prices than other funeral homes in order to attract customers. They should also offer customized services and packages that will help them save money as well as give the customer what they want.

Market Your Business Online

This is one of the best ways to market your funeral home today. You should definitely invest in social media platforms like Facebook. It would also be beneficial to set up a website where customers can receive information about your business as well as look at price lists and other necessary materials.

Additional Resources

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What are the necessary permits for starting a funeral home?

To start a funeral home you need to acquire the necessary permits and licenses. You will not only need to get a business license but also special licenses/certifications depending on your state laws.

For instance:

• If you live in California you will need to acquire a license from the Board of Funeral Directors and Embalmers
• If you live in New York you will need a funeral home license from the Department of Health, and so forth.

How do you market a funeral home?

Marketing a funeral home needs to be done with care, as this is one of the steps that can determine if your business will succeed or fail. Marketing a funeral home usually includes advertising in local newspapers and magazines, building a website, creating business cards and brochures, and networking with funeral service providers in your area.

However, among those advertising options, building a website is the one that will definitely help your business grow. Since almost everything is operated online these days, it is important to have a website that clearly presents your business and the services you offer.

What equipment and supplies do I need to get a funeral business off the ground?

The first thing you will need to start a funeral home is to rent or purchase office space if it's available. If not, make sure to check for possible spaces that are fit for starting your funeral business.

Equipment and supplies such as caskets, urns, clothing, and automobiles will also need to be bought so you can offer the needed services for clients that need them.

How do I grow my customer base once the funeral home is open?

One of the most important steps in growing your funeral home business is to offer quality services.

Offering quality service can make or break your funeral home business, so make sure to only hire the best personnel available. Once you have trained them well, they will be able to serve clients with utmost care and respect which is what all customers want in the end.

Keeping your customers happy will eventually result in them increasing word-of-mouth recommendations to family and friends, which can help grow your base of customers.

Having an online presence is another way to increase the customer base by using social media platforms to promote your business. You can also use websites like Yelp or Google Places to attract local customers.

Funeral Home Business Plan

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• Description
• Executive Summary
• Products & Services
• Market Analysis
• Marketing Plan
• Management Plan
• Financial Plan

I. Executive Summary

Company description.

Eternal Harmony Funeral Services is a modern and eco-friendly funeral home startup based in Los Angeles, California, set to launch operations in 2024. Our goal is to revolutionize the funeral industry by offering personalized and meaningful memorial services that celebrate the unique life of the deceased while incorporating advanced technology and environmentally-conscious practices.

Eternal Harmony provides a comprehensive suite of customizable funeral packages that cater to diverse cultural, religious, and personal preferences. We integrate cutting-edge technology, such as virtual memorials and live-streaming services, into our offerings, and partner with reputable eco-friendly product suppliers to offer a wide range of sustainable burial options, including biodegradable caskets and urns. Our exceptional customer service and support throughout the entire funeral planning process, from initial consultation to post-service grief counseling, set us apart in the industry.

The traditional funeral industry often falls short in meeting the evolving needs and preferences of modern families. Families frequently struggle with the emotional and logistical complexities of planning a funeral , particularly when it comes to creating a personalized and meaningful service that celebrates the unique life of the deceased. This challenge is further exacerbated by the lack of innovative solutions and the predominance of cookie-cutter funeral packages offered by most traditional funeral homes.

Eternal Harmony Funeral Services offers a comprehensive solution to address the evolving needs and preferences of modern families. Our innovative approach integrates advanced technology , eco-friendly options , and personalized customer experiences to revolutionize the funeral industry.

We provide personalized memorial services that celebrate the individuality of the deceased, craft eco-friendly burial options to minimize environmental impact, and leverage cutting-edge technology to deliver virtual memorials and live-streaming capabilities. Underpinning our service is a commitment to exceptional customer support that guides families through the complex emotional and logistical aspects of funeral planning.

Mission Statement

At Eternal Harmony Funeral Services, our mission is to revolutionize the funeral industry by offering personalized and meaningful memorial services that celebrate the unique life of the deceased. We are committed to incorporating advanced technology and environmentally-conscious practices to provide an unparalleled experience for our clients and their loved ones.

Key Success Factors

Eternal Harmony Funeral Services is poised for success by focusing on the following key factors:

• Personalized and Meaningful Memorial Services - Offering customizable funeral packages that celebrate the unique life of the deceased and cater to diverse cultural, religious, and personal preferences.
• Cutting-Edge Technology Integration - Incorporating advanced features such as virtual memorials and live-streaming services to enhance the funeral experience and reach a wider audience.
• Eco-Friendly Burial Options - Partnering with reputable suppliers to provide a wide range of sustainable burial options, including biodegradable caskets and urns, to meet the growing demand for environmentally-conscious practices.
• Exceptional Customer Service - Providing personalized support and guidance throughout the entire funeral planning process, from initial consultation to post-service grief counseling.
• Strategic Market Positioning - Conducting thorough market research to identify and cater to the specific needs and preferences of the target audience, including middle to upper-middle-class families, millennials, and environmentally-conscious individuals.

Financial Summary

Eternal Harmony Funeral Services is poised to deliver a strong financial performance, with a strategic focus on establishing a leading position in the eco-friendly funeral services market in the Los Angeles area.

To achieve these ambitious goals, Eternal Harmony Funeral Services requires $2 million in seed funding to support the initial launch and operational expenses. The anticipated return on investment (ROI) is projected to reach 30% by the end of the third year of operation, making this a highly attractive opportunity for potential investors.

Funding Requirements

To launch and grow Eternal Harmony Funeral Services, the startup requires $3,000,000 in comprehensive funding to support key business activities and future expansion efforts.

II. Products & Services

Problem worth solving.

• Many families feel overwhelmed by the daunting task of navigating the funeral planning process, which can be complicated by unfamiliar procedures, paperwork, and decision-making required during a time of grief.
• Existing funeral services often fail to reflect the personal interests, cultural traditions, and spiritual beliefs of the deceased and their loved ones, resulting in a generic and impersonal memorial experience.
• The growing demand for eco-friendly burial options is not adequately met by the traditional funeral industry, leaving environmentally-conscious individuals with limited sustainable choices.
• Families who live far from the deceased's location or are unable to attend the funeral in person due to various constraints often miss out on the opportunity to fully participate in the memorial service.

These challenges create a significant gap in the market, as families seek a more personalized, technologically-advanced, and eco-friendly approach to funeral services that can provide a meaningful and memorable experience during their most difficult times.

Our Solution

At Eternal Harmony Funeral Services, we have developed a comprehensive suite of innovative funeral services that address the evolving needs and preferences of modern families. Our solution is designed to revolutionize the funeral industry by integrating advanced technology, eco-friendly options, and personalized customer experiences.

Personalized Memorial Services

We understand that every life is unique, and we strive to create memorial services that truly celebrate the individuality of the deceased. Our experienced funeral directors work closely with families to craft personalized ceremonies that reflect the passions, hobbies, and cultural traditions of their loved ones. From customized tributes and memorial videos to unique casket or urn selections, we ensure that each service is a meaningful and memorable reflection of the individual's life.

Eco-Friendly Burial Options

Eternal Harmony is committed to minimizing the environmental impact of the funeral industry. We partner with reputable suppliers to offer a wide range of sustainable burial options, including biodegradable caskets and urns, natural burial grounds, and eco-friendly cremation services. By providing these alternatives, we empower families to make informed choices that align with their personal values and environmental concerns.

Cutting-Edge Technology

Recognizing the increasing role of technology in modern life, we have seamlessly integrated innovative solutions into our funeral services. Clients can experience virtual memorials that bring their loved ones' legacies to life through interactive multimedia presentations. We also offer live-streaming capabilities, allowing family and friends from around the world to participate in the service remotely and share in the collective mourning and celebration of the deceased's life.

Comprehensive Support

Navigating the complex emotional and logistical aspects of funeral planning can be overwhelming for grieving families. At Eternal Harmony, we provide exceptional customer service and support throughout the entire process, from the initial consultation to post-service grief counseling. Our empathetic and highly trained staff ensure that families receive the guidance, resources, and emotional support they need during this difficult time.

Unique Selling Proposition

Eternal Harmony Funeral Services sets itself apart from traditional funeral homes by offering a comprehensive, modern, and eco-friendly approach to memorial services. Our unique selling proposition lies in our ability to seamlessly blend cutting-edge technology, personalized experiences, and environmentally-conscious practices to provide families with a truly memorable and meaningful celebration of life.

• Seamless integration of virtual memorials and live-streaming capabilities to provide families with accessible and inclusive funeral experiences.
• Comprehensive selection of eco-friendly burial options , including biodegradable caskets and urns, to cater to environmentally-conscious consumers.
• Highly customizable funeral packages that allow families to create a truly personalized and meaningful celebration of life.
• Exceptional customer service and grief counseling support to guide families through the entire funeral planning process.
• Competitive pricing structure that offers affordable options for eco-friendly and technology-enhanced services.

Development Stage and Future Plans

Eternal Harmony Funeral Services is currently in the planning and development stage as it prepares to launch operations in 2024. The company has conducted extensive market research to understand the specific needs and preferences of its target audience in the Los Angeles area, including middle to upper-middle-class families, millennials, and environmentally-conscious individuals. This research has heavily influenced the development of Eternal Harmony's comprehensive suite of customizable funeral packages , which will incorporate cutting-edge technology, such as virtual memorials and live-streaming services, as well as a wide range of sustainable burial options .

The company has also partnered with reputable eco-friendly product suppliers to ensure the availability of biodegradable caskets, urns, and other environmentally-friendly offerings. Additionally, Eternal Harmony has been developing its marketing strategies and fostering partnerships with local hospitals, hospices, and community organizations to establish a robust referral network and drive brand awareness within the target market.

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Frequently Asked Questions

13 SMART Goals Examples for a Funeral Home Business

Funeral home businesses are essential to providing necessary services during difficult times. Funeral homes must develop SMART goals to remain competitive and successful in their industry.

By establishing these goals, the business can focus on what needs to be accomplished. It can also help the company prioritize the tasks and resources needed to succeed.

This article provides 13 examples of SMART goals for your funeral home business. Make sure to use them as a starting point to develop an effective goal-setting strategy.

Table of Contents

What is a SMART Goal?

As you navigate running a funeral home business, the SMART system can be an invaluable tool for setting actionable goals. SMART is an acronym for specific, measurable, attainable, relevant, and time-based.

If you’re unsure about how this applies to you, let’s break down each aspect:

Avoid vague objectives that lead to misdirection and resource wastage. Instead, define precise goals that provide a roadmap for your funeral home’s growth.

Determine what steps need to be taken, who is responsible, and what potential challenges may arise. This method will enhance productivity and streamline operations.

To gauge your funeral home’s progress, establish measurable goals. That will enable you to track improvements and identify areas that require attention. Without this metric, it’s challenging to discern whether your strategies yield results or if you’re just treading water.

While it’s natural to have aspirations for your funeral home, it’s crucial to balance these with realistic expectations and a solid action plan. There is a fine line between ambition and feasibility, so consider your current resources and the timeline for excellence.

Create goals that resonate with your core values as a funeral home business. Doing so ensures your targets are meaningful and align with your mission, inspiring you to stay the course even during difficult times.

Establishing a clear time frame for your goals encourages focus and dedication. Success doesn’t happen overnight; having a deadline fosters a culture of hard work and commitment over time.

1. Increase Customer Satisfaction

“We will improve customer satisfaction by 15% over the 6 months ahead. To do this, we’ll launch a survey to gather feedback on customer experiences with our funeral home and use that data to identify areas of improvement.”

Specific: This goal outlines how you plan to increase customer satisfaction over 6 months.

Measurable: With the help of surveys, you can measure the customer satisfaction rate.

Attainable: A 15% improvement within 6 months is possible with the right strategies and customer feedback.

Relevant: Increasing customer satisfaction is essential to keep your current clients happy and attract new ones.

Time-based: There is a 6-month window for meeting this goal.

2. Offer Personalized Keepsakes

“I want to offer personalized keepsakes that our clients can commemorate their deceased loved one. I’ll create a catalog of options and order all materials needed by next month.”

Specific: This is detailed because the person will create a personalized keepsake catalog and order necessary funeral home materials.

Measurable: Evaluate the success of your keepsake offerings by looking at customer feedback and sales data.

Attainable: This SMART goal is doable if you make a personalized catalog and order all required materials.

Relevant: Offering custom keepsakes helps families uniquely remember their deceased loved ones.

Time-based: Goal attainment is expected by the end of the month.

3. Streamline Online Appointments

“Within two months, I will have better organized my online appointment system so that fewer customers are confused about scheduling their appointments. That should create a more pleasant customer experience and prevent unnecessary frustration.”

Specific: Focus on improving the user experience with an online appointment system.

Measurable: Assess the number of customers confused about scheduling appointments.

Attainable: Reorganizing an online appointment system is possible in two months with sufficient effort.

Relevant: Streamlining the appointment system will benefit those who use it and the funeral home itself as it creates a better customer experience.

Time-based: There is a two-month time frame to accomplish success.

4. Provide Resources to Grieving Families

“I want to allocate a budget for grief counseling resources and contact local mental health professionals to build partnerships by the end of three months. This will ensure that families who rely on my funeral home are supported in their grieving process .”

Specific: This goal is about actively providing grief counseling resources to families of clients from your funeral home.

Measurable: Determine success by allocating a budget and contacting local mental health professionals within three months.

Attainable: Finding local mental health professionals willing to provide resources is relatively easy.

Relevant: Grief counseling can help families going through an emotional time during the funeral home’s service.

Time-based: There is a deadline of three months for goal achievement.

5. Improve Website Quality

“The website will be improved in terms of quality and design after 5 months. You will update the website content, improve page loading speed, and make it look more modern.”

Specific: The specific statement outlines the objectives of improving the website quality and design within the deadline.

Measurable: You can measure success through metrics like user experience ratings or page views.

Attainable: Five months is a reasonable timeline to update and improve the website.

Relevant: Improving website quality is important as it’s one of the primary ways customers view your offerings.

Time-based: You have a 5-month end date to achieve the SMART goal.

6. Expand Social Media Presence

“I want to reach more people online and build an engaged social media following over three months. To accomplish this, I will post content regularly on all platforms, engage in conversations with followers, and use analytics to track performance.”

Specific: The statement is clear: expanding the funeral home’s social media presence.

Measurable: The individual will post content regularly on all platforms and use analytics to track performance.

Attainable: Funeral homes can surely use social media to reach more people and build an engaged following.

Relevant: Growing a social media following is essential for increasing awareness of the funeral home’s services.

Time-based: Completion of this SMART is anticipated after three months.

7. Reduce Business Expenses

“I aim to reduce business expenses by 10% in one quarter (three months). I plan to review current operating costs and look for areas to cut back. Additionally, I will negotiate with vendors to reduce prices or opt for generic options where available.”

Specific: You must review operating costs and negotiate with vendors.

Measurable: Track business expenses to measure a 10% reduction in one quarter.

Attainable: With proper cost management, this goal is absolutely possible.

Relevant: This helps you reduce costs to make your business more profitable .

Time-based: The goal should be achieved within three whole months.

8. Create Digital Memorials

“I’ll make it possible for customers to create beautiful digital memorials for their loved ones. I want a complete digital solution available within 6 months that allows customers to choose photos, music, and other elements to pay tribute to the deceased.”

Specific: The SMART goal tells you to create a digital memorial solution and the timeline for completion.

Measurable: Check the number of digital memorials created in a certain period and customer feedback.

Attainable: This is feasible because existing tools could be used to create a user-friendly digital memorial experience.

Relevant: This statement will increase the value of the services offered by the funeral home and provide customers with a way to honor their loved ones.

Time-based: There is a 6-month end date for reaching the goal.

9. Build On-Site Event Venues

“To attract more clients and improve our overall services, I’ll build two on-site event venues that are fully furnished and ready for use by the end of 12 months. These venues should provide much-needed space for memorials and other ceremonies.”

Specific: The goal is well-defined, stating what needs to be done and by when.

Measurable: By building two on-site event venues, we can measure the number of clients attracted and overall services improved.

Attainable: This can be done with a well-thought-out plan that includes assessing space requirements, budgeting for the buildout, and working with a general contractor.

Relevant: This goal is suitable as it attracts more clients and improves our services.

Time-based: You’ll have a time frame of 12 months for goal completion.

10. Encourage Referrals From Existing Clients

“I will revamp my referral program by offering a discount or reward for existing customers who refer new clients to our funeral home in two months. I’ll advertise this program online, in print advertisements, and with promotional materials.”

Specific: This outlines what you need to do (revamp the referral program) and how you plan to do it (by offering discounts/rewards and creating promotional materials).

Measurable: You can assess the number of customers who refer new clients.

Attainable: Offering discounts or rewards and using multiple promotion channels are achievable actions.

Relevant: The goal pertains to your business as it encourages referrals from existing customers.

Time-based: Within two months, this particular goal should be fulfilled.

11. Invest in Training for Employees

“Over the next 10 months, I’ll invest in employee training and create a learning environment encouraging growth. This includes offering professional development workshops and providing free access to online courses.”

Specific: This is explicit since you’ve identified what actions will be taken to foster an atmosphere of ongoing education.

Measurable: Count the number of employees attending workshops and completing online courses.

Attainable: Training can be provided in-house or through external partners, making this a realistic goal.

Relevant: Investing in employee training is critical for business success .

Time-based: Success is expected to be reached after 10 months.

12. Strengthen Online Reputation

“I will improve my funeral home’s online reputation by getting more positive reviews on Google and Yelp. I’ll create a system where customers are asked to leave reviews after their visit. I also want at least 80% of the reviews to be positive within one year.”

Specific: You know the overall objective, what will be done to attain it, and the deadline.

Measurable: Measure the number of reviews and the percentage of positive reviews.

Attainable: This goal is achievable because it can increase positive reviews online with a system for customers to leave feedback.

Relevant: Improving an online reputation is vital for any funeral home business.

Time-based: There is a one-year timeline to complete this SMART goal.

13. Launch a Funeral Planning Guide

“Within three months, I want to create and launch a funeral planning guide for families. This guide will outline the steps involved in making funeral arrangements, from choosing a service type to selecting flowers and memorials.”

Specific: The statement clearly outlines what to do (create and launch a funeral planning guide).

Measurable: You can count the number of guides created and launched.

Attainable: Creating a funeral planning guide is doable with enough research and effort.

Relevant: Providing families with guidance on making funeral arrangements will boost your credibility as an industry expert.

Time-based: You should expect goal achievement in three months.

Final Thoughts

The SMART methodology is essential for the success of your funeral home business. Not only do these well-defined goals help you stay on track, but they also allow you to hold yourself accountable along the way.

By following the examples listed above, you can understand how to set goals that benefit your business in the long term. From creating digital solutions to launching a planning guide, your funeral home will progress steadily.

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The swot of a funeral home business (with examples).

Get a watermark-free, fully customizable SWOT analysis in our business plan for a funeral home business

We've drafted tons of business plans for funeral home businesses and, far too often, business owners neglect to dedicate time and thought to crafting a strategic vision for their new project.

It's mainly because they lack the right tools and frameworks. The SWOT analysis is one of them.

What is it? Should you make a SWOT for your funeral home business?

A SWOT analysis is an essential tool for strategic planning, particularly useful for businesses like funeral homes. It helps in assessing four key aspects: Strengths, Weaknesses, Opportunities, and Threats.

Originally developed as a framework for business analysis, SWOT is valuable for understanding both the internal and external factors that can impact a funeral home's success. In an industry that requires sensitivity and precision, knowing these factors is crucial.

Conducting a SWOT analysis for your funeral home business, whether existing or in the planning stage, provides numerous benefits. It assists you in identifying what you are doing right (strengths), areas that need improvement (weaknesses), potential for growth (opportunities), and external risks (threats).

For example, your funeral home's strengths might be a compassionate staff and a well-maintained facility, while weaknesses could include limited service offerings or inadequate digital marketing. Opportunities might emerge from an aging population or a trend towards personalized funeral services, and threats could come from increasing competition or changing regulations in the industry.

Funeral home owners or managers often undertake a SWOT analysis when starting a new business, planning expansions, or addressing challenges. It allows you to step back and view the entire landscape of your business operation.

By understanding these four aspects, you can make strategic decisions, prioritize initiatives, and devise plans that leverage your strengths and mitigate your weaknesses.

If you are considering launching a funeral home business, conducting a SWOT analysis is more than beneficial; it's indispensable. It helps you pinpoint what makes your funeral home unique, areas where you might need to invest more resources, and external factors that you need to be prepared for.

While a SWOT analysis does not guarantee success, it greatly enhances your chances by providing a clear roadmap and strategic direction.

How do you write a SWOT analysis for your funeral home business?

Filling out a SWOT analysis for a funeral home business you're planning to start or manage can be an insightful exercise, particularly when you're attempting to discern future strengths, weaknesses, opportunities, and threats.

Engaging in a market analysis and scrutinizing industry reports can be extremely beneficial. They furnish you with data and perspectives on trends, customer expectations, and the competitive arena specific to funeral services.

Interacting with other funeral home operators or industry specialists is also advantageous. They can share practical experiences and insights that may not be apparent in statistical reports.

The essence of conducting a SWOT analysis isn't to forecast the future with absolute certainty, but rather to equip yourself to approach it with a strategic frame of mind.

When evaluating strengths, consider what distinctive qualities your funeral home can offer.

Possibly you have specialized services that are scarce in your region, or your location is central and easily accessible. Your strength might be in a compassionate and experienced team, or innovative service offerings like eco-friendly burials or personalized memorial services.

These are internal attributes that can set your funeral home apart.

Identifying weaknesses involves sincere introspection and candor.

Perhaps you're starting with a modest budget, limiting your marketing reach or the quality of your facilities. Lack of experience in funeral services, high competition in your area, or a reliance on traditional methods in a market shifting towards modern funeral practices could be weaknesses.

These are areas where strategic planning and seeking further resources or expertise might be necessary.

Opportunities

Opportunities are external elements that can favor your business.

For example, if there's an increasing demand for personalized or non-traditional funeral services in your area, that's an opportunity. Collaborations with local communities, hospices, or religious groups can broaden your client base. The emergence of new technologies in memorial services could also present an opportunity for your business.

Threats are external factors that could pose challenges.

This might include new regulations affecting the funeral industry, shifts in cultural attitudes towards death and funerals, economic fluctuations impacting customers' spending on services, or a rise in competition, particularly from larger, established funeral chains.

Examples of Strengths, Weaknesses, Opportunities and Threats for the SWOT of a funeral home

These strengths and opportunities can be leveraged to improve the profitability of your funeral home business .

More SWOT analysis examples for a funeral home

If you're creating your own SWOT analysis, these examples should be useful. For more in-depth information, you can access and download our business plan for a funeral home business .

A SWOT Analysis for a Traditional Funeral Home

A traditional funeral home's primary strength lies in its established reputation and experience in providing classic funeral services. These homes often have a loyal client base, built over years of operation in a community. Their expertise in traditional ceremonies and rituals caters to clients seeking conventional funeral arrangements. Additionally, their well-maintained facilities, including chapels and viewing rooms, offer a respectful and dignified setting for services.

One weakness may be the perception of being out of touch with modern preferences, particularly among younger generations. The reliance on traditional methods might limit flexibility and innovation in service offerings. There could also be higher operational costs due to maintaining larger facilities and a full range of services.

Expanding services to include modern memorial options, such as online memorials or eco-friendly burials, could appeal to a broader audience. Collaborations with grief counselors and community organizations can enhance service offerings. Leveraging digital marketing to highlight the dignity and respect of traditional services may attract new clients.

Competition from alternative funeral service providers, including direct cremation services or green burial providers, poses a significant threat. Changing societal attitudes towards death and funerals may reduce demand for traditional services. Economic downturns can impact clients' ability to afford comprehensive funeral packages.

A SWOT Analysis for a Boutique Funeral Home

Boutique funeral homes specialize in personalized, intimate services, offering unique and customized experiences. Their strength lies in their ability to provide highly personalized attention to each client, crafting services that reflect the deceased’s personality and life. These homes often operate in niche markets, catering to specific cultural, religious, or lifestyle preferences, and are usually situated in unique or culturally rich locations.

Such homes might struggle with scalability due to their focus on customized services. The cost of bespoke services may also be higher, limiting their appeal to a broader market. Maintaining a consistent level of high-quality, personalized service can be labor-intensive and challenging.

There is an opportunity to expand into new markets by identifying and catering to emerging cultural or lifestyle trends. Developing partnerships with local artists, musicians, and writers to offer distinctive memorial services can further differentiate these homes. Utilizing social media to showcase their unique services can attract clients looking for non-traditional funerals.

The primary threat is the fluctuating demand for personalized funeral services, which can be influenced by cultural shifts and economic factors. Competition from other boutique homes or larger funeral service providers venturing into personalized services is also a concern. Maintaining a unique offering in a changing market requires constant innovation and adaptation.

A SWOT Analysis for a Green Funeral Home

Green funeral homes cater to the growing demand for environmentally friendly funeral practices. Their strengths include offering services such as biodegradable caskets, natural burials, and eco-friendly cremation options. These homes often have a strong ethical stance, appealing to environmentally conscious individuals. They may also be located in natural settings, enhancing the appeal of their services.

A key weakness could be limited market reach, as not all clients are aware of or interested in green funeral options. The regulatory landscape for green burials can be challenging, with varying laws across regions. There may also be higher costs associated with sourcing eco-friendly materials.

There is significant potential in educating the public about the environmental impact of traditional funerals and the benefits of green alternatives. Partnering with environmental organizations and participating in community events can raise awareness and attract clients. Expanding service offerings to include conservation funerals, where the burial site contributes to land conservation, can appeal to a wider audience.

The main threats include regulatory changes that could affect green burial practices. Competition from traditional funeral homes starting to offer green options is also a concern. Economic factors may influence clients' willingness to invest in potentially more expensive green funeral options.

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Rising costs, declining demand, massive consolidation and government scrutiny: the death industry is changing, maybe for good

• More and more Americans are choosing to move away from the traditional burial process after they die.
• Most are now deciding to get their bodies cremated, though some say the practice is too harmful to the environment.
• The demand for cremation can be attributed to a decline in religious observance across the US in addition to cremation simply being the cheapest option.

The death industry is at a crossroads.

Their historic business of preserving a body, displaying it and then overseeing its burial is collapsing. Rising inflation, declining religion have overturned the fundamentals of the small family businesses that have dominated the mortuary industry at the same time that cash-fueled private equity interests are rolling them up into juggernauts.

The biggest growth business, cremation, relies on vast quantities of fossil fuels and volatile costs.

At the same time, the Federal Trade Commission has the industry sweating over price transparency.

Worried about the high cost of living? Wait until you hear about dying.

The old model, dead and buried

The year 2015 marked a special milestone in the funeral industry, according to the National Funeral Director's Association. After decades of growth, it marked the first time the national cremation rate overtook the casket-burial rate. The group doesn't expect that growth to slow down anytime soon.

Jack Mitchell, the president of the NFDA, explained to Insider there several reasons why the demand for cremation's been on the rise.

A key reason, he explained, is the decline in religious participation across the US.

"Traditionally when someone lost a loved one, they would have a viewing and then they would be taken to their church for a funeral service and then onto the cemetery for a burial," Mitchell said. "But more and more people don't go to church, so a religious aspect to however they memorialize their loved one is not important to them. So that brings up then, 'Do we need to have mom in a casket? We're not gonna be taking her to church. Is cremation a possibility?'"

As a recent report from the Public Religion Research Institute found, only 43% of Americans reported attending religious services "at least a few times a year," down from 56% in 2013.

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Another main factor, Mitchell explained, is that the average cremation is simply much cheaper than a traditional burial. As the 2022 NFDA Cremation & Burial Report explained, "Typically, cremations cost 40% less than funerals with burials."

Additionally, as the Kaiser Family Foundation revealed in a September 2022 report, funeral homes are increasingly being purchased by funeral home chains and private equity-backed firms — around one-in-five funeral homes are currently a part of a chain — leading to concerns from consumer advocates that prices for funeral-related services could continue to be pushed up as private equity-backed firms have historically done in the past. 

The demand for the cheaper post-death option comes at a time when the poverty rate for elderly Americans appears to be on the rise. The Census Bureau reported in 2021 that 10.7% of the elderly population in the US lives in poverty, compared to 9.5% in 2020.

There are more options out there than simply burying or cremating a body

While cremations are notoriously cheaper than burials, they do come with a caveat: each cremation can release more than 500 pounds of carbon dioxide, a greenhouse gas, into the atmosphere.

Sara Williams, the president of the Funeral Consumers Alliance, told Insider she thinks that some funeral homes are beginning to realize the environmental impact of fire cremation, leading them to offer newer-age alternatives to cremation and burials, like "aquamation," where a body is dissolved in a vessel, leaving behind just bone, which is then ground up.

As of 2022, the aquamation process, also known as alkaline hydrolysis, is legal in 24 states and legislation to legalize it is circulating in several other states.

Mitchell, the president of the National Funeral Directors Association, said there's an "ick factor" that pushes some prospective consumers away from the aquamation process due to the nature of it along with the idea that the bodily remains are ultimately sent to public water treatment facilities.

"You have what was skin, and organs, and blood vessels that has now decomposed down into this alkaline fluid and that goes away to wastewater treatment," he said.

But according to Hunter Beattie, the owner and operator of a funeral home in North Carolina specializing in aquamation services, Endswell, that "ick factor" appears alongside many funeral services "once you lift the veil."

"This is an industry that has really put a lot into that veil, into the makeup, into the super gluing of eyes, wiring a jaw shut, making someone look like they're not really dead," Beattie said. "I think that I'm forced to have those conversations because aquamation is new and different, but when you start to dig a little deeper, the 'ick factor' is there no matter what you're doing because you're dealing with a dead body."

Separate from aquamation, some consumers are choosing a process that's potentially even more environmentally friendly: natural organic reduction, or human composting. 

Katrina Spade is the founder and CEO of Recompose, a Washington-state-based funeral home that's offered and pioneered the service since Washington legalized the practice in 2020.

To compost the bodies, Recompose places each body into a specific vessel along with plant materials like woodchips and straw and is left to decompose for 30 days and turn into soil. After the 30 days have passed, a Recompose worker removes any nonorganic materials (like a titanium hip replacement) and mechanically crushes the remaining bones before placing the new soil into a "curing bin" for a few weeks to finish composting.

The process ultimately results in a cubic yard of fresh soil which is sent (all or just some) to the decedent's family or is sent to be used in conservation projects.

The FTC is considering a massive change that could benefit consumers

Endswell, the funeral home Beattie operates in North Carolina, is transparent about its aquamation pricing on its website : $2,500 (the price includes the entire cost of the aquamation process, the cost of obtaining a death certificate, transporting the body, and giving back the remains in an urn).

Recompose is no different — the Washington-based human composting organization is also up front about the total cost on its website : $7,000.

But while these two innovative funeral homes offer their price lists on their websites, they are not required to.

That could change, however, in the coming years as the Federal Trade Commission looks to potentially update its " Funeral Rule ," which was enacted in 1984 and requires funeral homes to tell prospective customers their prices over the phone or with a physical price list if visiting in person, among other things.

The FTC is currently weighing whether or not funeral homes should be required to post the price of their services online.

The National Funeral Directors Association is not fully on board.

"We're not opposed to funeral homes putting their general price lists on their websites," said Mitchell, the president of the NFDA, "but we are opposed to the government telling us that we have to. We do feel like it should be the choice of every funeral home, whether or not they choose to."

He said that most consumers "don't even call more than one funeral home" when they're in need of one's services, suggesting that updating the Funeral Rule would only benefit a small subset of consumers.

The potential rule change is also being monitored by the Funeral Consumers Alliance, which has been pushing for the change for decades.

Williams, the group's national president, said it "boggles the mind" how a consumer can currently go online and compare prices for a refrigerator or a car, but not a burial. If the Funeral Rule gets updated, she said it would also help lighten the load of her organization.

Local chapters of the FCA independently administer price surveys to each of the funeral homes in their states, creating comprehensive databases for consumers to peruse when shopping around at funeral homes.

"Our chapters across the country, our affiliates are out there busting their butts every year or every two years calling, visiting, emailing funeral homes to get the price list so that we can post them for consumers who are shocked at how difficult it is to get this information," Williams said. 

Watch: These eco-friendly coffins made of fungi are making death less toxic

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• The Best Burial Insurance

Best Burial Insurance Companies Of 2024

Fact Checked

Updated: Jul 29, 2024, 12:07pm

Burial insurance is a type of life insurance designed specifically to pay for final expenses. It is sometimes called funeral insurance or final expense insurance. You may be looking at this type of life insurance if you want to provide a relatively small amount of money that your family can use to pay for a funeral and some additional small expenses.

We evaluated insurers and found only two that we would recommend as the best burial life insurance companies.

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Summary: Compare the Best Burial Insurance Companies

Best burial insurance companies of 2024, types of burial insurance, how much is burial insurance, factors that affect the cost of burial insurance, methodology, other burial life insurance companies we rated, best burial insurance frequently asked questions (faqs).

How We Chose the Best Burial Insurance

We assessed cost and complaint ratios to determine the best burial insurance companies. Our editors are committed to bringing you unbiased ratings and information. Our editorial content is not influenced by advertisers. You can read more about our editorial guidelines and the methodology for the ratings below.

• 10 burial insurance policies evaluated
• 150 coverage details analyzed
• 102 years of insurance experience on the editorial team

BEST FOR LOW COMPLAINTS

Aarp/new york life.

Policy name

Guaranteed Acceptance Life Insurance

Coverage minimum/maximum

$5,000/$25,000

Eligible ages

50-80 (50-75 in New York)

We think AARP is a solid choice for burial insurance due to its low complaint level compared to competitors. It is also noteworthy for its relatively competitive cost. AARP’s life insurance program is available to AARP members and is underwritten by New York Life Insurance.

More: AARP Life Insurance Review

• Instant quotes available online.
• AARP burial insurance is also available to spouses/partners ages 45-80 of AARP members (spouses ages 50-75 in New York).
• New York Life has earned AM Best’s top financial strength rating of A++.
• You must be an AARP member to buy the life insurance, which will add some cost. You can join AARP when you buy its burial insurance and the other perks of AARP membership can offset the membership fee.
• May not be available in all states.
• AM Best: A++ (Superior)
• Average cost for a $20,000 policy: $166 per month
• Death benefit waiting period: This policy has a graded death benefit. If death is the result of natural causes within the first two policy years, the death benefit will be 110% of premiums paid. Full benefits are paid from policy day one if death is accidental.

BEST FOR LOW RATES

Guaranteed Issue Final Expense insurance

$10,000/$15,000

50-80 (50 to 75 in New York)

We like State Farm for having competitive burial insurance rates and a low level of complaints against the company about life insurance.

More: State Farm Life Insurance Review

• Has earned AM Best’s top financial strength rating of A++.
• Small window of coverage amounts ($10,000 to $15,000), although customizable to any amount in between.
• Not available to residents of California, Massachusetts, New York or Rhode Island.
• Average cost for a $20,000 policy: $148 per month
• Death benefit waiting period: This policy has a graded death benefit. If death is the result of suicide within the first two policy years, the death benefit will be the return of premiums paid without interest. If death is from natural causes, the death benefit will be the return of premiums plus interest.

There are three main types of burial insurance , also called final expense insurance and funeral insurance.

• Simplified issue life insurance. If you apply for simplified issue life insurance you’ll answer some questions about your health, but you won’t be required to take a medical exam.
• Guaranteed issue life insurance. If you buy a guaranteed issue life insurance policy to pay for your burial, you won’t have to answer any health questions, there’s no medical exam, and you can’t be denied coverage.
• Pre-need insurance. Pre-need insurance is sometimes available from the funeral home where you plan to have your services. You contract with the funeral home for the services you want.

The average cost of burial insurance for a $20,000 policy is $140 per month or $1,680 per year, based on our analysis. While that may seem pricey, the national median funeral cost with a viewing and burial is $7,848, according to the National Funeral Directors Association.

Average Burial Insurance Cost for $20,000 in Coverage

The cost of a burial insurance policy for you may be different than the cost of the same policy for someone else. Insurance companies use certain factors to determine cost, such as:

• Age. The older you are, the higher your premiums.
• Amount of coverage. The higher the coverage, the higher the premium.
• Gender. Men often pay higher costs for life insurance than women.
• Health. If your burial insurance is a simplified issue policy, you may be required to answer some health questions to help the insurer determine whether or not to offer you a policy.

EXPERT TIPS

How Do I Get the Best Burial Insurance?

Ashlee Valentine

Insurance Editor

Les Masterson

Penny Gusner

Insurance Senior Writer

Look Into Coverage Limits

When shopping for a burial insurance policy, I suggest looking at coverage limits. Burial insurance policies usually have low coverage amounts, so if you want the most coverage you’ll want to compare maximum coverage amounts among insurers.

Consider Your Final Wishes

I recommend considering your final wishes when deciding how much burial insurance to buy. The costs will be much different if you want the most basic burial or cremation with no funeral service than if you want a large, extravagant funeral with an expensive casket.

Look at Insurance Company Ratings

I recommend shopping mainly on price, but also make sure the insurance company has favorable ratings, like low customer complaints and a high AM Best rating . This will help me feel confident that my beneficiaries will have no trouble getting the death benefit.

We chose the best burial insurance companies based on the following measurements.

• Cost (50% of score): We analyzed burial insurance costs. Only life insurance companies with online quotes for burial insurance were included in our analysis.
• Complaints (50% of score): We factored in complaints about life insurance based on data from the National Association of Insurance Commissioners . Complaint data reflects upheld complaints around the country, and a high complaint level knocked some companies out of our top picks.

Compare Life Insurance Companies

Compare Policies With 8 Leading Insurers

What is a death benefit?

A death benefit is the amount of money paid by your life insurance company to your beneficiaries when you die.

How do I file a burial insurance claim when the insured person passes away?

With most companies you can either start a claim online or call the claims department. Check the company’s website for options. Be prepared to submit documentation, including a death certificate.

Does a beneficiary have to use the life insurance payout for a funeral?

Beneficiaries don’t have to use a life insurance payout to pay for your funeral. That’s why it’s vital to choose a life insurance beneficiary you trust who will respect and follow your instructions on how to use the life insurance payout.

What is the difference between burial insurance and life insurance?

Burial insurance, also called final expenses insurance, is one type of life insurance. A burial insurance policy generally has a small death benefit. It could be in the form of guaranteed issue life insurance or simplified issue life insurance . Neither type of policy requires a medical exam. Simplified issue requires that you answer health-related questions and may reject you, while a guaranteed issue policy doesn’t have health questions and doesn’t deny applicants.

These policies are meant as a way to pay for a funeral and final expenses and are typically small whole life insurance policies.

What does burial insurance cover?

Burial insurance can help your beneficiaries pay for the costs for your final expenses such as:

• Burial plot
• Burial vault
• Funeral home services
• Grave opening and closing
• Obituary notices
• Transportation
• Urn services

Burial insurance can also be used to pay outstanding debts you leave behind after you pass away.

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Casey Bond is a seasoned personal finance writer and editor. In addition to Forbes, her work has appeared on HuffPost, Business Insider, Yahoo! Finance, MSN, The Motley Fool, U.S. News & World Report, TheStreet and more. Casey is also a Certified Personal Finance Counselor. Follow her on Twitter @CaseyLynnBond.