business plans for roofing company

How to Create a Roofing Business Plan

If you want to take your roofing company to new heights, a well-crafted business plan is the ladder that will help you reach them.

It’s late afternoon, and you’ve got a phone crammed with unanswered messages that you haven’t had a chance to open yet cause you’re stuck in the sweltering heat, directing a shingling crew.

After all these years of hard work getting your roofing business off the ground, why are you still being pulled back on the jobsite? You’re so ready to free yourself from the daily grind, you can taste it. Like the cold drink that’s waiting for you if this day ever ends…

You’ve heard about elite roofers who’ve found a way to run their companies with calm and control. Are they urban legends? We can definitively tell you they exist. We know a bunch.

What’s their secret?

A clear, effective business plan.

What is a roofing business plan?

A roofing business plan sets out your vision for the future of your company over the next 5 to 10 years and covers the financial, operational, sales, and marketing strategies you’ll use to achieve your goals.

Why does my roofing company need a business plan?

The benefits of a business plan are immeasurable, and include things like:

• Helping to clarify the long-term vision for the company, not just for yourself, but for your team as well.
• Providing you a roadmap you can refer to when faced with unexpected decisions or “shiny” opportunities that threaten to knock your business off-course from your goals.
• Stating intentions in a document has an uncanny way of bringing dreams into reality – if you’re serious about getting off the tools, this is the first step to making it happen.

Remarkably, most roofers don’t have written business plans. They’re getting by and taking what’s thrown at them day by day. If that’s been your approach thus far, ask yourself: how’s it working out?

If you’re still waffling about whether you need a business plan, your answer to that question should be all the motivation you need to get started.

What should I include in my roofing business plan?

• Executive Summary - highlights of your business plan
• Company Overview - key details about your company and culture
• Market Analysis - industry, competitors and customers
• Marketing & Sales Strategy - how you’ll land jobs
• Operations Plan - how you’ll execute those jobs
• Financials & Revenue Forecasting - how much you’ll make from those jobs

☝️These are the main sections typically found in a roofing business plan template, but unless you’re hunting for funding and need to appeal to investors with a more formal structure, your plan is yours to customize however you want.

Ideally, it should still include the above sections, but what you call them is up to you.

Here’s a process to walk you through getting to a finished plan.

How do I write a roofing business plan?

• Conduct market analysis: Who’s your competition?
• Work out what matters: What’s your company’s WHY?
• Figure out your financials: What are your projections?
• Set your sales strategy: How many jobs do you need to close?
• Define an operational path: How will you get the work done?
• Summarize it!

Let’s break down each step, and look at which section of your plan it relates to.

Step 1. Do some market analysis

Get a birds-eye view of the market by researching the following:

• The size of the roofing industry in your area
• Whether it’s slated to grow or decline over the next decade or so
• The most in-demand roofing services, such as solar installations, shingle repairs or gutter maintenance (just as a few examples…)
• The main companies offering those services
• The roofers you admire most
• The kind of customers you’re best positioned to serve. Residential? Commercial?
• Where you can find them

This phase isn’t just about learning more about the market in general, it’s also about identifying where you fit within it. While it’s important to understand who your competitors are and what makes them successful, also keep an eye out for where they’re dropping the ball. That could present an opportunity for you.

Your findings will make up the third section of your business plan: Market Analysis. (But remember… you can call your sections whatever you like!)

Step 2. Work out what matters

g everything you learned in the last section, give some thought to what makes your company unique.

Beyond the typical service differentiators, zero in on the magnitude of what you’re building, and the potential your company could have on the wider world. And don’t downplay it. After all, helping people have a safe and secure roof above their heads is a noble endeavor. It’s also just the beginning.

Give some thought to:

• Which roofing services you’ll focus on
• What your company can do better than anyone else
• The core values behind your brand
• The larger purpose your company serves
• What motivates you more than money

Your answers to the above will form the second section of your plan: Company Overview (aka, your purpose or “why”).

Step 3. Figure out your financials

The most accurate – and admittedly, easiest – way to create your financial projections is to work from your previous financial statements.

Don’t have any? It’s okay. (Kinda.) It may or may not surprise you to learn most roofers don’t have a formal financial tracking system in place. While it’s certainly not an ideal scenario, if you have to make educated guesses, it’s not the end of the world. At least for now.

Pull together what you can and get a sense of your:

• Annual revenues
• Net profit margin
• Gross profit margin
• Operating expenses

Once you’ve compiled all that, use it to formulate financial projections for the future, particularly for your anticipated profit margins and target revenues. The numbers you come up with will heavily influence your sales and marketing strategies, which is why we recommend doing this step now.

Ultimately, though, your decisions here will be used to complete the last section of your business plan: Financials & Revenue Forecasting.

If you don’t have a proper financial plan in place, now’s the time to fix that! This Budget Quick Tool will get you started.

Step 4. Set your sales strategy

For roofers, a precise sales goal is essential to your plan. You need to know what you’re aiming for in terms of deals closed.

Reverse-engineer your “jobs needed” into “leads required” by doing a series of basic calculations:

• What’s your average job size?
• How many jobs do you need to do to achieve your target profit margin? (You defined this in Step 3 above.)
• How many estimates do you need to do to get that many jobs?
• How many leads do you need to generate that many estimates?

Now for the big finish: How are you going to find those leads? Door-knocking? Social media? Referrals? Vehicle wrapping?

There are a ton of marketing tactics to choose from, and you’ll have to give careful thought to which ones will most effectively connect you with the ideal customers you identified in the first step of this process.

The decisions you make here will form the underlayment for the fourth section of your plan: Sales & Marketing.

Step 5. Define an operational path

Alright, now that you’ve pinpointed where you’re going, it’s time to figure out how to get there.

Outline the following:

• Your BHAG (Big, Hairy, Audacious, Goal)
• Who will you need on your team
• The systems do you need to implement
• How will you keep track of progress
• How you’ll maintain accountability within your team

Don’t fret about every tiny detail, this step is about broad strokes. These answers will help you round out the fifth section: Operations Plan.

If you’d like to take this exercise a bit further, we’ve got a template for an Annual Strategic Plan that will help you break your vision down into executable steps for your team. (Quick tip: don’t tackle everything all at once!)

Step 6. Summarize it!

Congrats – you made it! Well, almost. Technically, there’s one last section you need to do, but you can give your brain a break cause you’ve already done all the heavy thinking.

Basically, now you just need to create a brief write-up with a general description of each of the above sections.

Even though it’s the last part you write, it’ll be the first section of your plan: Executive Summary.

Do’s & Don’ts of creating a roofing business plan

Want a hand with your business plan? Learn more about Breakthrough Academy’s coaching program for elite roofers .

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Roofing Company Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Construction & Engineering Industry » Roofing Business

Are you about starting a roofing company ? If YES, here is a complete sample roofing business plan template & feasibility report you can use for FREE .

If you are thinking of starting a business with huge returns on investment, then one of your best bet is to venture into the real estate industry. Of course, there are several money spinning business opportunities in the real estate industry and one of them is to start a roofing company.

A Sample Roofing Company Business Plan Template

1. industry overview.

Players in the roofing contractors are involved in installing roofs, siding, sheet metal and roof drainage systems, such as downspouts and gutters.

They also carry out activities such as also treating roofs (e.g. spraying, painting or coating), coppersmithing, tinsmithing, installing skylights, installing metal ceilings, flashing, ductwork and capping. Their jobs could be new work, additions, alterations, maintenance and repairs.

If you are a closer watcher of the Roofing Contractors industry, you will agree that the industry largely depends on demand from building construction activity in residential and nonresidential markets, both of which have been experiencing increase in demand over the last half a decade.

Combined with profit margin expansion, players in the Roofing Contractors industry have increased the scope of their operations to meet accelerating demand due to the housing recovery, causing employee and operator numbers to increase.

IBISWorld projects solid growth in revenue generated in the industry in the coming years, supported by increased investment in housing and commercial building. Increasing home valuations and higher per capita disposable income are also expected to boost consumer spending on home improvements services such as roofing and roofing maintenance et al.

The Roofing Contractors industry is indeed a large industry and pretty much active in most countries of the world. Statistics has it that in the united states of America alone, there are about 99,844 registered and licensed roofing companies scattered all across the United States responsible for employing about 247,447 and the industry rakes in a whooping sum of $38 billion annually.

The industry is projected to grow at 2.2 percent annual growth within 2011 and 2016. It is important to state that there is no establishment in this industry that has a lion market share. A recent report published by IBISWORLD shows that the Roofing Contractors industry is in the mature phase of its life cycle.

The report stated that the demand for roofing and siding installation and maintenance is closely related to cyclical fluctuations in building construction investment and property values. The report further stated that the industry revenue is subject to volatility based on the strength of its downstream construction markets.

As a result, the industry value added (IVA), a measure of the industry’s contribution to the overall economy, is projected to grow at an annualized 2.9 percent over the 10 years to 2022. In comparison, US GDP is projected to grow at an annualized 2.1 percent during the same period

The Roofing Contractors industry is highly regulated in the United States of America and anyone who aspires to start a roofing company must apply and obtain a license before they can legally operate in the industry.

Lastly, as a roofing company, it is very important to be creative, to be able to use your ideas to meet the rapidly changing needs of the society when it comes to properties; you should be able to convert the roof of a dilapidated building into a beauty of some sort if indeed you want to become a major player in the Roofing Contractors industry.

2. Executive Summary

Pius Whiteland® Roofing Company is a U.S. based and licensed roofing contractor company. Our head office will be located in a standard and centrally located office facility in the heart of Harrisburg–Pennsylvania.

Although our Head Office will be located in Harrisburg – Pennsylvania where we intend starting our operations, but we will open our branch offices in major cities in all regions of the United States of America – within the first five years of operation we would have set up our offices in the following locations; New York City, Los Angeles, Florida, North Dakota, Boston, Dallas and Washington.

Pius Whiteland® Roofing Company is going to be a self-administered and a self-managed roofing contractor company. We will engage in roofing contractor services such as installing ceramic or concrete tiles, slate or shingles, installing single-ply, built-up, metal, liquid and modified bitumen roofing systems,

Installing, repairing and replacing gutters and downpipes, installing sheet metal, replacing broken tiles and shingles, repairing capping in cement or acrylic mortar, applying roof sealer compounds and cleaning existing roof materials, installing engineered wood, brick, vinyl, aluminum and fiber cement siding, installing soffit under easement fascias, securing flashings and cappings and repairing leaks.

We will work towards becoming one of the largest roofing companies in the United States of America with active presence in major cities.

We are quite aware that roofing contractor business requires huge capital base, which is why we have perfect plans for steady flow of cash from private investors who are interested in working with us. We can confidently say that we have a robust financial standing and we are ready to take on any opportunity that comes our way in the Roofing Contractors industry.

As part of our plans to make our customers our number one priority and to become one of the leading roofing company in the United States of America, we have perfected plans to adopt international best practices that can favorable compete with the best in the industry.

Pius Whiteland® Roofing Company have overtime perfected plans that will help us to become a specialist in turning the roofs in slums into beautiful cities and turning the roof of a run –down and dilapidated building into a master piece and that hopefully will be our brand and signature.

Pius Whiteland® Roofing Company will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Pius Whiteland® Roofing Company will be owned majorly by Pius Whiteland and his immediate family members. Pius Whiteland has a Degree in Building Engineering and he has worked with top construction companies in the United States of America for many years prior to starting his own business.

Other investors with same investment ideology whose name cannot be mentioned here for obvious reasons are going to be part of the business especially as it relates to pooling cash together for large contracts from the government and big corporations.

3. Our Products and Services

Pius Whiteland® Roofing Company is going to offer varieties of services within the scope of the Roofing Contractors industry in the United States of America. Our intention of starting our roofing company is to favorably compete with leading players in the Roofing Contractors industry both in the United States of America and in the world at large.

We are well prepared to make profits from the industry and we will do all that is permitted by the law in the United States to achieve our business goals, aim and ambition. Our business offerings are listed below;

• Installing ceramic or concrete tiles, slate or shingles
• Installing single-ply, built-up, metal, liquid and modified bitumen roofing systems
• Installing, repairing and replacing gutters and downpipes
• Installing sheet metal
• Replacing broken tiles and shingles
• Repairing capping in cement or acrylic mortar
• Applying roof sealer compounds and cleaning existing roof materials
• Installing engineered wood, brick, vinyl, aluminum and fiber cement siding
• Installing soffit under easement fascias
• Securing flashings and cappings and repairing leaks.

4. Our Mission and Vision Statement

• Our Vision is to become the number one roofing contractor company in the whole of Harrisburg – Pennsylvania with active presence in major cities in the United States of America and Canada.
• Our mission as a roofing contractor company is to develop a highly successful, profitable all round roofing contractor business which provides quality services in our community and to become a standard for an ideal roofing contractor company not only in the State of Pennsylvania but also throughout the United States of America and Canada where we intend sourcing for clients.

Our Business Structure

Our company’s structure is not entirely different from what is obtainable in the Roofing Contractors industry, as a matter of priority, we have decided to create a structure that will allow for easy growth for all our employees and also, we have created platforms that will enable us attract some of the best hands in the industry.

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our roofing company on the right business foundation. We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target.

Pius Whiteland® Roofing Company is fully aware of the modus operandi in the Roofing Contractors industry, hence adequate provision and competitive packages has been prepared for independent marketing agents. Our marketing department will be responsible for managing this aspect of our business structure. Below is the business structure we will build Pius Whiteland® Roofing Company on;

• Chief Executive Officer

Project Manager

• Company’s Lawyer / Secretary

Admin and HR Manager

• Roofing Services (Construction and Renovation) Engineers
• Business Developer / Sales and Marketing
• Customer Service Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (President):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board
• Responsible for the planning, management and coordinating all projects on behalf of the company
• Supervises roofing and renovation projects
• Ensures compliance during project executions
• Provides advice on the management of projects
• Responsible for carrying out risk assessment
• Uses IT systems and software to keep track of people and progress of ongoing projects
• Responsible for overseeing the accounting, costing and billing of every project
• Represent the organization’s interest at various stakeholders’ meetings
• Ensures that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied.

Company’s Lawyer / Secretary / Legal Counsel

• Responsible for drawing up contracts and other legal documents for the company
• Consults and handles all corporate legal processes (e.g. intellectual property, mergers & acquisitions, financial / securities offerings, compliance issues, transactions, agreements, lawsuits and patents et al)
• Develops company policy and position on legal issues
• Researches, anticipates and guards company against legal risks
• Represents company in legal proceedings (administrative boards, court trials et al)
• Plays a part in business deals negotiation and take minutes of meetings
• Responsible for analyzing legal documents on behalf of the company
• Prepares annual reports for the company
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Designs job descriptions with KPI to drive performance management for clients
• Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversees the smooth running of the daily office activities.

Roofing (Renovations / Construction) Engineers

• Responsible for handling core services such as installing ceramic or concrete tiles, slate or shingles, installing single-ply, built-up, metal, liquid and modified bitumen roofing systems, installing, repairing and replacing gutters and downpipes, installing sheet metal, replacing broken tiles and shingles, repairing capping in cement or acrylic mortar, applying roof sealer compounds and cleaning existing roof materials, installing engineered wood, brick, vinyl, aluminum and fiber cement siding, installing soffit under easement fascias, securing flashings and cappings and repairing leaks.
• Establishes and enforces company’s engineering and construction standards
• Ensures that roofing renovation / construction work meets or exceeds standards within a designated geographic area.
• Provides overall direction on assigned roofing projects; reviews and makes recommendations on planning and design of projects; negotiates contracts or participates in contract negotiations; monitors day‐to‐day progress and activities on project construction sites.

Marketing and Sales Executive / Business Developer

• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s need s, and communicate with clients
• Finds and qualifies land for development based on company’s land requirements; maintains a land search database; initiates discussions with property owners about the possible sale of property
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managers with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Front Desk / Customer’s Service Officer

• Receives Visitors / clients on behalf of the organization
• Receives parcels / documents for the company
• Handles enquiries via e-mail and phone calls for the organization
• Distributes mails in the organization
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the line manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

The fact that roofing contractor business is a very rewarding business does not mean that there are no challenges in the industry.

Starting a roofing contractor business in the United States of America comes with its own fair share of challenges, you would have to abide by the law and also compete with loads of other entrepreneurs in the construction industry business value chain who also are interested in making a living and building a business in the US.

In order to compete favorably in the Roofing Contractors industry as a roofing company we have been able to hire the services of tested and trusted business and HR consultants to help us conduct critical SWOT analysis for us. We intend maximizing our strengths, explore all opportunities we will come across, properly manage our weakness and confront our threats.

Here is a summary from the result of the SWOT analysis that was conducted on behalf of Pius Whiteland® Roofing Company;

Some of our strength that we will be bringing to the table in the Roofing Contractors industry is our robust relations with homeowners, construction companies and properties investment moguls in the whole of the United States of America.

Our access to funding and also, we have a team of experts who have cut their teeth in the construction and roofing contractor industry. We can boast of having a team that has what it takes to grow a new business from scratch to profitability within record time.

As a newbie in the Roofing Contractors industry, we might have some challenges competing with big time property developers and other roofing companies that have been in the industry for many years; that perhaps is part of our weakness.

• Opportunities:

The opportunities in the Roofing Contractors industry especially as a roofing company is massive considering the numbers of homeowners who have the financial capacity to renovate their homes as at when due and people who are forced to repair or maintained the roofs of their building due to leakages. We are well – positioned and ready to take advantage of any opportunity that comes our way.

Some of the threats that we are likely going to face as a roofing company are unfavorable government policies , and global economic downturn; global economic downturn usually affect spending power and the construction industry cum roofing contractors line of business is known to encounter decline in sales and profits during this period.

There is hardly anything we could do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

If you are a closer watcher of the trends in the Roofing Contractors industry, you will agree that the industry largely depends on demand from building construction activity in residential and nonresidential markets, both of which have been experiencing increase in demand over the last half a decade.

Another obvious trend that is common in the Roofing Contractors industry in the United States of America is that most of them are improvising on more means of making money in the construction industry and as matter of fact they are also acting as building contractors amongst many other functions that they are involved in.

Lastly, one thing is certain for every roofing company; if they are hardworking, creative and proactive, they will always generate enough income to meet all their overhead and operational cost, keep their business going without struggle and make reasonable profits from all business deals that they are involved in.

8. Our Target Market

As a roofing company, our target market cuts across contractors and people (home owners) of different class and people from all walks of life.

We are coming into the Roofing Contractors industry with a business concept that will enable us work with the highly – placed people in the country and at the same with the lowly placed people who are only interested in renovating their roofs, fixing new roofs or repairing old roofs at an affordable price.

As a matter of fact, our target market is the whole of the United States of America and we have put plans in place to recruit freelance agents (brokers) nationally to represent our business interest wherever they are located in the United States of America. Below is a list of the people and organizations that we have specifically design our products and services for;

• Construction companies
• Corporate organizations
• Home Owners
• Properties Owners
• The government of the United States of America (Government contracts)
• Managers of public facilities

Our competitive advantage

No doubt, the Roofing Contractors industry is indeed a very prolific and highly competitive industry. Clients will only hire your services if they know that you can successfully help them build new roof over their building or fix and repair existing roofs to fit into the picture of the ideal home they have in mind.

We are quite aware that to be highly competitive in the Roofing Contractors industry means that you should be able to deliver consistent quality roofing repairs, maintenance and fixing jobs and you should be able to meet the expectations of your clients at all times.

Pius Whiteland® Roofing Company might be a new roofing company in the roofing contractor industry, but the management team and the owner of the business are considered gurus in the industry, professional who have what it takes to grow a business from scratch to become a top brand within the shortest time possible.

They are people who are core professionals, licensed and highly qualified, people that can successfully help her clients handle any roofing related jobs to fit into the ideal picture of a 21 st century facility. These are part of what will count as a competitive advantage for us.

Aside from our robust experience and expertise of our team of experts, we have a very strong online presence that will enable us attract clients from all across the United States of America.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups roofing companies in the United States) in the industry.

It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives. We will also engage freelance marketing agents on a commission level to help us market our services.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Pius Whiteland® Roofing Company is established with the aim of maximizing profits in the roofing contractors cum construction industry.

We have successfully built a vibrant construction and real estate network that covers the whole of the United States of America so as to help us build a profitable business. Below are the sources we intend exploring to generate income for Pius Whiteland® Roofing Company;

• Securing flashings and cappings and repairing leaks

10. Sales Forecast

It is a known fact that as long as there are construction jobs going on and there are home owners in the United States of America, there will always be need to for them to fix new roofs, repair and maintain leaking and hold roofs from time to time to conform with the trends in the neighborhood or city. Hence the demand for the services of roofing contractor companies to help them solve these needs.

We are well positioned to take on the challenges that are synonymous to roofing contractor businesses in the United States, and we are quite optimistic that we will meet out set target of generating enough income / profits from the first month or operations and grow the business beyond Harrisburg – Pennsylvania to other states in the United States of America within record time.

We have been able to critically examine the real estate market cum roofing contractors line of business and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions peculiar to similar start – ups in the United States of America;

Below are the sales projections for Pius Whiteland® Roofing Company it is based on the location of our business and the services within the real estate and construction industry that we will be offering;

• First Fiscal Year-: $500,000
• Second Fiscal Year-: $1.2 million
• Third Fiscal Year-: $1.7 million

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and any major competitor offering same additional services as we do within the locations where we have a strong business presence.

Please note that the above projection might be lower and at the same time it might be higher since some factors are beyond our control.

• Marketing Strategy and Sales Strategy

We quite mindful of the fact that there are stiffer competitions in the roofing contractors market in the United States of America, hence we have been able to hire some of the best business developer to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization. The training is not restricted to only our full – time employees but also all our freelance contractors that are scattered all over the United States of America.

Our goal is to become one of the leading roofing companies in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force in the industry. Pius Whiteland® Roofing Company is set to make use of the following marketing and sales strategies;

• Introduce our business by sending introductory letters alongside our brochure to stake holders in the construction industry, the real estate industry and also property owners and potential clients through the United States of America
• Promptness in bidding for government contracts and other contracts as it relates to roofing contractor jobs
• Advertise our business in real estate / properties magazines and websites
• List our business on yellow pages (local directories)
• Attend real estate related expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to successfully work with their budget
• Leverage on the internet (social media platforms) and our official website to promote our business
• Encourage word of mouth marketing especially when we have a home for sale
• Join local chambers of commerce and industries with the aim of networking and marketing our services.

11. Publicity and Advertising Strategy

We have been able to work with our consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the roofing contractors cum construction industry by storm which is why we have made provisions for effective publicity and advertisement of our company. Below are the platforms we intend to leverage on to promote and advertise our roofing contractor business;

• Place adverts on both print and electronic media platforms
• Place our flexi banners with our company’s logo and contacts in every property we put up for sale
• Sponsor relevant TV shows so as to be able to communicate our brand and what we do
• Maximize our company’s website to promote our business
• Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, LinkedIn, Badoo, Google+ and other platforms (real estate online forums) to promote our business and list our properties for sale and for lease.
• Install our Bill Boards on strategic locations in Harrisburg – Pennsylvania and key cities in the United States of America
• Distribute our fliers and handbills in constructions sites and other targeted areas from time to time
• Attend landlord and residence association meetings with the aim of networking and introducing our business.
• Ensure that all our workers wear our branded shirts and all our vehicles and ambulances are well branded with our company’s logo et al.

12. Our Pricing Strategy

Part of our business strategy is to ensure that we work within the budget of our potential clients to help them fix new roofs or maintained and repair old roofs to meet their expectations.

Since we are not directly in control of the pricing system as it relates to roofing materials, we can only abide by what is obtainable when it comes to fixing a price for roofing fixing, repairs and maintenance contract. But one thing is certain, we will ensure that we deliver excellent jobs when have we are contracted to do so.

Lastly, we will ensure that we keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to our clients from time to time especially when they recommend clients to us.

• Payment Options

The payment policy adopted by Pius Whiteland® Roofing Company is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America. Here are the payment options that Pius Whiteland® Roofing Company will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for services rendered without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for services rendered.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a roofing contractor company; it might differ in other countries due to the value of their money. However, this is what it will cost us to set up Pius Whiteland® Roofing Company in the United States of America;

• The cost for office remodeling (construction of racks and shelves) – $20,000.
• Cost for payment of rent for a suitable Office facility with enough space in Harrisburg – Pennsylvania for 12 month at $1.76 per square feet in the total amount of – $105,600.
• The budget for insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $5,400.
• The cost for computer software apps (Accounting Software, Payroll Software, CRM Software, Microsoft Office, QuickBooks Pro, drug interaction software, Physician Desk Reference software) – $7,000
• The cost for hiring Consultant – $2,500.
• The budget for permits and license – $2,000
• The total fee for incorporating the business in The United States of America – $750.
• The cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $15,000
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ($2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost of Launching our official Website – $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $5,000

Going by the report from the market research and feasibility studies conducted, we will need over two hundred and fifty thousand ( 250,000 ) U.S. dollars to successfully set – up a small scale but standard roofing contractor company in the United States of America. Please note that the salaries of all our staff members for the first month is included in the expenditure.

Generating Funds / Startup Capital for Pius Whiteland® Roofing Company

Pius Whiteland® Roofing Company is a business that will be owned and managed by Pius Whiteland, his immediate family members and other business partners. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Pius Whiteland® Roofing Company is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our roof fixing, maintenance and repair services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Pius Whiteland® Roofing Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Renting of Office Facility and remodeling the facility in Harrisburg – Pennsylvania: Completed
• Conducting Feasibility Studies: Completed
• Generating capital from the CEO / President and Business Partners: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with constructions companies, government contractors, landlord associations and other key players in the industry (networking and membership of relevant real estate bodies): In Progress

Related Posts:

• How to Start a Roofing Company
• How Much Does It Cost to Open a Roofing Company?
• 15 Best Shoes for Walking on Metal Roof
• How Much Do Roofing Companies Make Yearly? [Profit Margin Per Roof]
• How to Get Roofing leads from Insurance Companies

Roofing 101: The Ultimate Guide to Starting a Roofing Company  

• Katelyn Bilicich
• October 25, 2022

Roofing is an industry on the rise. In 2020, the global roofing market was valued at $102.4 billion, and is predicted to reach $156 billion by 2030. That’s a compound annual growth rate of 4.3% . Looking at numbers like that, prospective roofers, or contractors who might be working for someone else, may well consider opening their own roofing businesses.

It’s not news to anyone that starting a company is challenging and risky at the best of times, much less during an uncertain economy. So while the roofing industry is booming, prospective roofers need a comprehensive guide to starting a business that will thrive for years to come. After all, there is a big difference between being an expert at installing slate and running a successful company.  

Business Planning 

Anyone looking to open their own business needs a solid and actionable business plan to get their idea off the ground. Before looking for financing, buying equipment – and definitely before hanging a shingle (literally or otherwise) – a business owner needs to think through every step of the entrepreneurial process. 

While putting together a business plan, it is important to stay positive and keep that “new idea energy,” because excitement and optimism will inspire the best ideas and lead to the smartest solutions while fueling the entire planning process. 

How Much Does It Cost to Start a Roofing Company? 

The first thing to consider when founding any enterprise is cost. Roofers must account for the following as basic overhead:  

• Insurance  
• Equipment  
• Wages  
• Marketing  

Thankfully, financing is available in the form of loans and grants from both the local and federal government, as well as private organizations dedicated to developing small businesses . Entrepreneurs of different backgrounds all have organizations willing to support their dreams if they do some research and fill out the right applications.  

What is the average profit margin for roofing? 

A successful business is one that makes more money than it loses, right? In any industry, it is important to know the average profit margin against which to measure success and growth.  

For the average roofing company, gross profit margins run between 20 and 40 percent. New and larger companies may have slimmer margins: the former as they ramp up business and the latter due to higher overhead.  

Is a Roofing Company Profitable? 

The roofing industry is doing great, but before committing to a plan, it’s important to know the statistics on revenue. According to Roofing Contractor , a 2021 survey reported that primarily residential roofing contractors reported a median annual revenue of $500,000 to $4.9 million, with 14% actually reporting between $5 million to $9.9million. However, being able to determine what portion of that revenue is actually “profit” is what makes the difference in the bank. This is where understanding your profit margin becomes important. 

How to Price Your Services 

New business owners need a strategy for pricing their services to reach target profit margin. Pricing guides for the roofing industry are easy to find, but here is a basic step-by-step explanation of how to estimate a roofing job .  

• Interview the client about the job, inspect the roof, and consider local building codes  
• Measure the roof  
• Estimate costs of roofing materials  
• Estimate labor and rental costs  
• Account for profit margin after overhead 

Remember that 90 percent of roofers underbid for jobs, so it is vital to value one’s own services highly and charge their actual worth. Because the name of the game isn’t revenues: it’s profitability. 

Branding Your Roofing Business 

Running a roofing company involves a lot more than just fixing roofs. Small business owners wear a lot of hats, including that of Chief Brand Officer. A business’s brand is the first impression it makes on peers and potential clients, and can mean the difference between thriving and struggling. 

Business Cards & Basics 

The key to good branding is to explore all options for getting the word out about your company. Business cards are a tried and true option for roofers, but the modern age opens up plenty of great digital marketing opportunities for roofers . Websites, social media, branded email blasts, newsletters, and more can all spread the word about a new business. Likewise, asking satisfied customers to post reviews on services like Yelp or Google can go a long way to making a company look great.  

What’s a Good Name for a Roofing Company? 

All the branding in the world can’t help a company with an unmemorable name. Marketing research offers some key tips when choosing a name. For just a few rules of thumb, roofers should pick a name that appeals to their desired customers, that is comforting and familiar enough to be associated with home and family, and that features the name of the area being serviced.  

Roofers should avoid overly long or confusing names, or that use unfamiliar language or contain business tags like LLC or Inc. that don’t actually apply to the company. It’s important to remember that the legal name of your company doesn’t need to be the public brand, but if you are doing business under a different name than your legal entity, you will need to file paperwork (usually known as a “fictitious business name”) with your local government.  

Legal & Accounting Considerations for Your Roofing Business 

Many new entrepreneurs worry about legal processes and bookkeeping, sometimes to the point of avoiding those tasks. But both legal coverage and accounting for business are easier and more straightforward than they appear, especially with modern software and plenty of resources online and elsewhere. The roofing community can point new roofers to helpful accountants and legal advisors or lawyers who are more than happy to offer advice.  

What Business Type Should I Choose? 

 There are four basic business structures, each with its own benefits:  

• Sole proprietorships – Run by one owner with all the decision-making power and liability  
• Limited Liability Companies (LLCs) – More complex than a sole proprietorship but less so than a corporation, offering the owner more protection without too many complications  
• S Corporation – S corporations pass the net income of the business onto the stockholders of the business in order for them to be taxed on their personal tax returns. Essentially, there’s only one tier of federal income tax to pay and it is a helpful business structure if there will be multiple partners in the business. 
• C Corporation – Stockholders, officers, and the board of directors have total authority over the corporation. However, it is possible for an individual to fulfill all three roles. In other words, it’s possible to start a corporation and be in complete charge of every aspect of the business. 

These structures and more exist to provide flexibility to the business owner, who should select the model best suited for the level of complexity they are willing to handle in exchange for liability protection and resilience. 

What License Do You Need To Start A Roofing Company? 

Starting a roofing company requires more than just the gumption to climb a ladder and start hammering nails. Every state has its own licensing requirements. Most such processes involve fees and dues, so it is important to research all the necessary steps and prepare a full business plan before committing to any tests or payments. 

Roofing Insurance 

Roofing does involve risk, both of personal injury and damage to property. There is no special insurance for roofing as an industry, but roofers can and should purchase as much insurance coverage as they can afford. Besides the two major categories covered below, roofers should also consider:  

• Commercial auto insurance  
• Contractor’s tools and equipment insurance  
• Professional liability insurance  

Individual projects may also come with surety bonds, wherein an insurer reimburses the client if the roofer fails to fulfill the contract.  

General Liability Insurance 

General liability insurance is there for basic third-party risks. This includes accidents, personal injury, property damage, and libel and branding injuries. Roofers can save money by bundling liability and commercial property insurance into a single policy.  

Workers’ Compensation 

Nearly every state requires business owners to pay into workers’ compensation programs, even if they have no employees. These policies help cover the costs of workplace injuries denied by health insurance. 

Managing Your Accounts 

Before getting a roofing business up and running, roofers may want to hire a dedicated accountant to handle the bookkeeping day-to-day. Freelance bookkeepers are available online and through services like Upwork, and are usually all a small business needs. The cost to retain these professionals on Upwork and similar sites is often well worth the extra time to complete or recharge between jobs.  

Roofing Equipment 

Roofing is a contracting and construction job. Working with one’s hands means holding the right tools. Aside from the basics like a hammer, screwdrivers, pliers, and more, roofers need items like:  

• Roofing shovel or other tool to tear off shingles  
• Pry bar  
• Utility or roofing blade  
• Air compressor  
• Roofing hatchet  
• Hammer tacker stapler  
• Roofing nail gun 

Renting vs Buying  

Renting equipment is a great way to save on long-term expenses, upkeep costs, and commitment. When starting out, it’s a good idea to rent most big items, especially the ones that see situational use. As the business grows, it makes sense to buy the more commonly used equipment, and of course, roofers should own the basic tools they use every day.  

Roofing Software 

Business software has become indispensable in nearly every industry and roofing is no different. The right roofing software platform simplifies every aspect of a roofing business, from measurements to estimates to the all-important collection of data for analytics. 

Estimate Software 

Estimating and quoting the price of work is as sensitive as it is important. A good software platform automates the estimate process and makes it foolproof, making it much harder for the roofer to underquote for their hard work.  

A good software platform also allows users to add notes and pictures from inspections even as it offers the best estimate tailored specifically to roofing on the market. 

Measurement Software 

Measuring a roof is one of the most vital steps in both the quoting and planning process. A premium roofing software not only stores all measurements but also uses aerial imaging for comprehensive and incredibly accurate measurements. Such measurements make estimates and invoicing much smoother, as well as help produce accurate roof measurement reports.

(Looking for a measurement ordering service instead? Try RoofSnap’s roof measurement report orders .    The first one is on us.)     

Contract Software 

Roofers are contractors, and that means the contract itself is all-important for taking a job. Advanced roofing software tools should allow roofers to send contracts and receive signatures remotely, taking a lot of the waiting out of the contracting process. This is especially useful when paired with enhanced measurement systems and automated estimates.  (Check out our Roofing Contract Software page for more details on RoofSnap & roofing contracts.)

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Hiring Your Roofing Crew & Office Staff 

While any contractor’s business often revolves around the owner’s reputation and skill (at least at first), running that business alone severely limits the potential for growth. Roofers need at least some staff, to make jobs safer, faster, and more efficient in the field, and to handle office tasks.  

Hiring & Training Your Crew 

Hiring and training the best staff is a major task. It is key to remember that finding experienced and skilled contractors is a great option, but so is training newcomers who show dedication and promise – don’t get caught up in the “Entry-Level Catch-22.” 

Training is so rewarding that even resources for training trainers abound. Roofers Coffee Shop and Roofing Academy are just two options. 

Job listings are easy (and often free) to post on sites like Craigslist, Indeed, and Google. And even with the dominance of online job hunting, newspapers remain a strong option for recruiting. 

A good crew is hard to come by.

Curb turnover by downloading our “Guide to Retaining Top Talent” .

Hiring & Training “Office” Staff 

Not every roofing business owner needs a formal office location, but office tasks like answering phones, organizing inventory and files, and data entry are mandatory regardless. 

While these tasks are a good way to give younger relatives (paid!) work experience, it is easy to find enthusiastic office staff. Business owners need not be clerical wizards themselves to train staff in their preferred organizational methods, though letting an experienced office worker build best practices can be very rewarding. 

Especially early on, freelancers can be an economical alternative to full-time or salaried hires.  

Building Sales Infrastructure 

Both field and office workers will be encountering potential clients, so all staff should be trained in sales techniques. Sales is a whole field that is difficult to master. Roofers who put a training plan and resources in place will set themselves up for success.  

Ongoing Training 

As with training other job skills, plenty of online influencers have channels dedicated to sales techniques. Many roofing business owners should start by training themselves using these same resources. 

Online “influencers” like The Roof Strategist and The Roofershow can be great sources of training techniques. 

Making Sales Easy 

Word-of-mouth is one of the best ways to make sales without putting in too much effort. Setting up promotions and referral programs will encourage satisfied customers to tell their friends and family about a roofing business in hopes of receiving discounted service.  

How Do I Make My Roofing Business Successful? 

Starting a business is a challenge all its own – making that business thrive takes dedication, resourcefulness, and even luck. Here are just a few tips for improving one’s chances of becoming a prosperous roofer:  

• Do plenty of research. 
• Minimize your liability  
• Work on sales skills  
• Don’t overspend  
• Hire reliable staff  
• Take jobs you know you can complete  

(For a more in-depth guide on scaling your business, we’ve got you covered .) 

Digital Marketing 

Any business owner should understand the basics of digital marketing. Paid online advertising like banners are one way to spread the word, while social media platforms like YouTube, Facebook, and NextDoor let business owners engage directly with potential clients. 

When setting up a website and other online presence, search engine optimization (SEO) skills can mean the difference between being right up at the top of a Google search and banishment to the dreaded second page.  

Traditional Marketing 

Door-to-door salesmanship can get politicians elected, and it can definitely help bring customers to a roofing business. Pamphlets and fliers are valid options, especially if they include discounts and promotions, but sometimes just pounding the pavement and introducing oneself to local homeowners can really make an impression. Just be sure to convey friendliness and professionalism. 

And never underestimate the power of networking. The roofing community is online like any other, from helpful subreddits and professional resources, and there are professional conventions and other meetups to attend. A friendly attitude toward fellow local roofers can help, even if they’re competitors in the market. It is also vital to cultivate working relationships with other trusted contractors in the area, as satisfied clients are likely to use, for example, their favorite landscaper’s recommended roofer, and vice versa.  

KEEP READING: Roofing Lead Generation: 6 Ways to Get More Roofing Leads

Creating a Great Customer Experience 

Ultimately, there is no better way to run a successful roofing business than to be a great roofer. And a great roofer knows the job is about more than just craftsmanship – professionalism and memorably good customer service are a must. Customers should be satisfied both with the completed project and how they are treated throughout the relationship. 

To offer the best customer service, be sure to communicate openly and honestly, make eye contact, and keep calm at all times. Try whenever possible to see things from the customer’s perspective. 

With the right business plan, staff, marketing, and customer relationships, any new roofing business can get in on the rising fortunes of this thriving industry.  

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Roofing Company Business Plan

Starting a roofing company can be a lucrative venture, but it requires careful planning and strategizing. A well-crafted business plan is essential to ensure the success and sustainability of your roofing business.

In this blog post, we will dive into the intricacies of creating a comprehensive roofing company business plan. We will explore the current market trends, key players in the industry, and the importance of understanding customer needs.

Next, we will guide you through the process of creating a business model for your roofing company. This will involve determining your service offerings, implementing effective pricing strategies, and developing an operational plan that maximizes efficiency and productivity.

Once your business model is in place, it’s crucial to develop a robust marketing and sales strategy. We will help you identify your target market, create a unique selling proposition, and explore various marketing channels to reach your potential customers. Additionally, we will delve into sales strategy and forecasting to ensure a steady stream of revenue.

Financial planning is another vital aspect of your roofing company business plan. We will discuss the initial capital investment required, revenue sources and projections, operational costs, and financial projections. This will provide you with a clear understanding of the financial health and growth potential of your business.

Lastly, we will address the importance of risk management and contingency planning. We will help you identify potential risks in the roofing industry and provide strategies for mitigating them. Additionally, we will explore emergency and disaster management, ensuring that your roofing company is prepared for unforeseen circumstances.

By the end of this blog post, you will have a comprehensive understanding of what it takes to create a successful roofing company business plan. Whether you are starting a new venture or looking to refine your existing business, this guide will provide you with the knowledge and tools to thrive in the competitive roofing industry. So, let’s dive in and start building a solid foundation for your roofing company’s success.

Understanding the Roofing Industry

The roofing industry plays a crucial role in the construction and maintenance of buildings. Before diving into the specifics of creating a business plan for your roofing company, it is essential to have a solid understanding of the industry as a whole.

Current Market Trends

Keeping up with the latest market trends is crucial for the success of your roofing company. By staying informed about the industry’s current landscape, you can identify opportunities for growth and adapt your business strategies accordingly. Some key market trends in the roofing industry include:

• Sustainability and Energy Efficiency: With increasing environmental concerns, there is a growing demand for sustainable roofing materials and energy-efficient solutions. Customers are looking for roofing options that reduce energy consumption and have a minimal environmental impact.
• Technological Advancements: The roofing industry has seen significant advancements in technology, from drones for roof inspections to software for project management. Embracing these technological innovations can streamline your operations, enhance productivity, and improve customer satisfaction.
• Safety and Compliance: Safety regulations and compliance standards play a crucial role in the roofing industry. Staying up to date with safety protocols and ensuring compliance with building codes and regulations is essential to maintain a reputable and trustworthy roofing business.

Key Players in the Industry

Identifying the key players in the roofing industry can provide valuable insights into successful business models and industry best practices. Researching and studying these established companies can help you understand their strategies, customer base, and competitive advantages. Some renowned roofing companies that you can analyze include:

• ABC Roofing Company: A leading roofing company known for its expertise in commercial roofing projects. They have a strong reputation for quality workmanship and outstanding customer service.
• XYZ Roofing Solutions: A residential roofing company that specializes in offering a wide range of roofing options and materials. They are known for their strong customer relationships and efficient project management.
• DEF Roofing Contractors: A well-established company that has successfully expanded its services to include both residential and commercial roofing. They have built a strong brand presence and are recognized for their commitment to excellence.

Studying these key players will provide you with valuable insights into industry trends, customer preferences, and successful business strategies that you can incorporate into your own roofing company.

Understanding Customer Needs

To thrive in the roofing industry, it is crucial to have a deep understanding of your customers’ needs and preferences. This understanding will help you tailor your services and marketing strategies to attract and retain customers. Consider the following factors when analyzing customer needs:

• Residential vs. Commercial: Understand the key differences between residential and commercial roofing needs. Residential customers often prioritize aesthetics, durability, and cost-effectiveness, while commercial customers may have specific requirements for large-scale projects, such as waterproofing and insulation.
• Local Market Analysis: Conduct a thorough analysis of your local market to identify the specific needs and preferences of potential customers. Consider factors such as climate, building regulations, and local competition to determine the demand for different types of roofing services.
• Customer Feedback and Reviews: Pay attention to customer feedback and reviews of both your competitors and existing roofing companies. This will give you insights into areas where customers have been satisfied or dissatisfied, allowing you to tailor your services to meet their expectations.

By understanding the current market trends, studying key players in the industry, and analyzing customer needs, you will be well-equipped to develop a business plan that caters to the demands of the roofing industry.

Creating a Business Model for Your Roofing Company

Creating a strong and effective business model is crucial for the success of your roofing company. This section will guide you through the process of developing a comprehensive business model that aligns with your goals and ensures profitability.

Determining Your Service Offerings

The first step in creating a business model for your roofing company is to determine the specific services you will offer. Consider the following factors when deciding on your service offerings:

• Roof Installation: Decide whether your company will specialize in new roof installations for residential or commercial properties. Consider the different types of roofing materials you will work with, such as asphalt shingles, metal roofing, or flat roofs.
• Roof Repair and Maintenance: Determine if you will provide repair and maintenance services for existing roofs. This can include fixing leaks, replacing damaged shingles, or conducting regular inspections and maintenance to prolong the lifespan of roofs.
• Additional Services: Consider offering additional services that can complement your core offerings. These may include gutter installation and repair, attic insulation, or skylight installation. Assess the demand for these services in your target market.

By defining your service offerings, you can establish a clear focus for your roofing company and position yourself as a specialist in your chosen areas.

Pricing Strategies

Developing effective pricing strategies is essential to ensure profitability while remaining competitive in the market. Consider the following factors when determining your pricing:

• Cost Analysis: Conduct a thorough analysis of your costs, including labor, materials, overhead expenses, and operating costs. This will help you establish a baseline for pricing your services.
• Market Research: Research the pricing strategies of your competitors to understand the average pricing in your local market. Determine whether you want to position your roofing company as a premium service provider or offer more affordable options.
• Value-Based Pricing: Consider implementing value-based pricing, where you assess the unique value you provide to customers and price your services accordingly. This can be based on factors such as quality craftsmanship, exceptional customer service, or using high-quality materials.
• Pricing Models: Determine whether you will use a fixed pricing model, where you provide standardized prices for specific services, or a customized pricing model, where you assess each project individually and provide tailored quotes.

Strategically pricing your services will not only ensure profitability but also attract customers who perceive the value in your offerings.

Operational Plan

Developing a comprehensive operational plan is essential for the smooth functioning of your roofing company. Consider the following aspects when creating your operational plan:

• Equipment and Tools: Determine the necessary equipment and tools required to carry out your roofing services efficiently. This may include ladders, safety equipment, roofing materials, and specialized tools. Ensure you have a plan for acquiring and maintaining these resources.
• Workforce: Assess your workforce requirements based on the services you offer. Determine the number of skilled roofers and laborers needed to complete projects within the desired timeframe. Consider whether you will hire employees or work with subcontractors.
• Training and Safety: Establish a training program to ensure that your workforce is skilled in the latest roofing techniques and safety protocols. Emphasize the importance of safety in all aspects of your operations to protect your employees and maintain a positive reputation.
• Project Management: Develop an efficient project management system to streamline workflows, track progress, and ensure timely completion of projects. This may involve using project management software, assigning project managers, and implementing quality control measures.

Having a well-defined operational plan in place will help you optimize your resources, deliver high-quality services, and maintain customer satisfaction.

By determining your service offerings, implementing effective pricing strategies, and developing an operational plan, you will lay a strong foundation for your roofing company’s business model. This will enable you to offer competitive services, generate revenue, and position your business for long-term success.

Developing a Marketing and Sales Strategy

Developing a comprehensive marketing and sales strategy is crucial for promoting your roofing company and attracting customers. In this section, we will guide you through the key steps to develop an effective marketing and sales strategy.

Identifying Your Target Market

Before crafting your marketing messages and sales approach, it is essential to identify your target market. Consider the following factors when determining your target market:

• Residential vs. Commercial: Decide whether you will focus on residential roofing projects, commercial roofing projects, or both. Each segment has distinct characteristics and requires tailored marketing and sales strategies.
• Geographic Area: Determine the geographic area you will serve. Are you targeting a specific city, region, or multiple locations? Understanding the local market dynamics will help you tailor your marketing efforts accordingly.
• Demographics and Psychographics: Analyze the demographics and psychographics of your target market. Consider factors such as age, income level, lifestyle, and preferences. This will help you craft marketing messages that resonate with your ideal customers.

By clearly defining your target market, you can tailor your marketing and sales efforts to reach the right audience and maximize your chances of success.

Creating a Unique Selling Proposition

To differentiate your roofing company from the competition, it is essential to create a unique selling proposition (USP). Your USP highlights the unique value and benefits you offer to customers. Consider the following steps when developing your USP:

• Identify Your Competitive Advantage: Assess your strengths, such as exceptional craftsmanship, quality materials, affordable pricing, or outstanding customer service. Identify what sets you apart from your competitors.
• Customer Benefits: Determine how your competitive advantage translates into tangible benefits for your customers. Will they receive a longer warranty, faster completion time, or personalized attention? Clearly articulate the advantages customers will gain by choosing your roofing services.
• Craft Your USP Statement: Combine your competitive advantage and customer benefits into a concise and compelling statement that captures the essence of your value proposition. This statement should be memorable, unique, and effectively communicate the value you bring to customers.

A strong USP will help your roofing company stand out in a crowded market and give potential customers a compelling reason to choose your services.

Marketing Channels to Reach Your Target Market

To effectively reach your target market, you need to identify the most suitable marketing channels. Consider the following marketing channels commonly used in the roofing industry:

• Website and Search Engine Optimization (SEO): Create a professional website that showcases your services, testimonials, and contact information. Optimize your website for search engines to improve your online visibility and attract organic traffic.
• Online Advertising: Utilize online advertising platforms such as Google Ads or social media advertising to reach your target audience. Design compelling ads that highlight your USP and direct users to your website or landing pages.
• Local Networking: Build relationships with local contractors, real estate agents, and property managers who can refer customers to your roofing company. Attend industry events, join business groups, and participate in community activities to expand your network.
• Social Media Marketing: Leverage social media platforms such as Facebook, Instagram, and LinkedIn to engage with potential customers, share useful content, and showcase your portfolio. Encourage satisfied customers to leave reviews and recommendations on your social media profiles.
• Traditional Marketing: Consider traditional marketing methods such as print advertisements, direct mail campaigns, and local radio spots to reach customers who may not be as active online.

By selecting the right marketing channels, you can effectively reach your target market and generate leads for your roofing company.

Sales Strategy and Forecast

Developing a sales strategy is essential to convert leads into paying customers. Consider the following steps when developing your sales strategy:

• Sales Process: Define a clear sales process that outlines the steps from initial contact to closing the sale. Determine how you will handle inquiries, conduct site visits, provide estimates, negotiate contracts, and secure signed agreements.
• Training and Empowering Sales Team: If you have a sales team, ensure they are well-trained and equipped with the necessary knowledge and tools to effectively sell your roofing services. Provide them with sales materials, training programs, and ongoing support to maximize their effectiveness.
• CRM Software: Implement customer relationship management (CRM) software to track leads, manage customer interactions, and automate follow-ups. This will help you stay organized and ensure no leads fall through the cracks.
• Sales Forecasting: Develop a sales forecast that projects your expected revenues over a specific period. Consider factors such as market demand, historical data, and your marketing efforts. This forecast will help you set realistic sales targets and allocate resources effectively.

By implementing a well-defined sales strategy and forecasting your sales, you can optimize your conversion rates and ensure a steady stream of revenue for your roofing company.

In conclusion, developing a marketing and sales strategy is crucial for the growth and success of your roofing company. By identifying your target market, creating a unique selling proposition, selecting the right marketing channels, and developing an effective sales strategy, you can attract customers, generate leads, and increase your revenue.

Financial Planning for Your Roofing Company

Financial planning is a critical aspect of your roofing company’s business plan. This section will guide you through the key components of financial planning to ensure the financial health and success of your business.

Initial Capital Investment

When starting a roofing company, it is essential to determine the initial capital investment required to launch your business. Consider the following factors when estimating your startup costs:

• Equipment and Tools: Calculate the costs of purchasing or leasing necessary equipment and tools for your roofing operations. This may include ladders, safety equipment, roofing materials, vehicles, and specialized tools.
• Licensing and Permits: Research the costs associated with obtaining the necessary licenses and permits required to operate your roofing company legally. This may include contractor licenses, business permits, and insurance premiums.
• Office and Administrative Expenses: Factor in the costs of setting up an office space, including rent, utilities, furniture, and office supplies. Consider any administrative expenses such as accounting software, insurance, and legal fees.
• Marketing and Advertising: Allocate a budget for marketing and advertising activities to promote your roofing company. This may include website development, online advertising, print materials, and local networking events.

By estimating your initial capital investment accurately, you can ensure that you have the necessary funds to launch your roofing company and cover expenses during the initial stages.

Revenue Sources and Projections

Identifying your revenue sources and developing realistic revenue projections is crucial for financial planning. Consider the following factors when determining your revenue sources:

• Service Offerings: Analyze the potential revenue streams from your various service offerings, such as roof installations, repairs, maintenance, and additional services. Estimate the revenue contribution from each service based on market demand and pricing strategies.
• Projected Sales Volume: Consider the number of projects you expect to complete within a specific timeframe. This can be based on market research, historical data, and your marketing and sales strategies.
• Pricing and Profit Margin: Calculate the average pricing for your services and determine the profit margin you aim to achieve. This will help you estimate the revenue generated per project and overall profitability.
• Repeat Business and Referrals: Take into account the potential for repeat business from satisfied customers and referrals from your existing client base. Building strong customer relationships and delivering exceptional service can lead to recurring revenue opportunities.

By identifying your revenue sources and developing realistic projections, you can set achievable financial goals and track your progress over time.

Operational Costs

Understanding your operational costs is vital for financial planning and ensuring profitability. Consider the following factors when estimating your operational costs:

• Labor Costs: Calculate the costs associated with hiring and retaining skilled roofers, laborers, and administrative staff. Include wages, benefits, payroll taxes, and training expenses.
• Materials and Supplies: Estimate the costs of roofing materials, tools, and supplies needed for each project. Consider fluctuations in material prices and the quantity of materials required for different types of roofing projects.
• Overhead Expenses: Account for overhead expenses such as rent, utilities, insurance premiums, office supplies, marketing expenses, and professional services (accounting, legal, etc.).
• Maintenance and Repairs: Include the costs of maintaining and repairing your equipment and vehicles. Regular maintenance can prolong their lifespan and minimize unexpected breakdowns.

By accurately estimating your operational costs, you can ensure that your pricing structure covers expenses and allows for a reasonable profit margin.

Financial Projections

Developing financial projections is crucial for assessing the financial viability of your roofing company. Consider the following aspects when creating your financial projections:

• Sales Forecast: Utilize the sales forecast developed in the marketing and sales strategy section to estimate your projected revenue over a specific period. Consider market demand, pricing strategies, and your sales efforts.
• Cost of Goods Sold (COGS): Calculate your COGS, which includes the direct costs associated with delivering your roofing services. This includes labor costs, materials, and any subcontractor fees.
• Operating Expenses: Estimate your operating expenses, including overhead costs, administrative expenses, marketing costs, and maintenance expenses.
• Cash Flow Projections: Develop a cash flow projection that outlines the expected inflows and outflows of cash for your roofing company. This will help you anticipate any cash shortfalls and plan accordingly.
• Profit and Loss Statement: Create a profit and loss statement that summarizes your revenue, expenses, and net profit or loss over a specific period. This will provide a clear picture of your financial performance.

By developing comprehensive financial projections, you can assess the financial health and profitability of your roofing company, make informed business decisions, and secure financing if needed.

In conclusion, financial planning is a crucial aspect of your roofing company’s business plan. By estimating your initial capital investment, identifying revenue sources and projections, understanding operational costs, and developing financial projections, you can ensure the financial sustainability and success of your roofing business.

Risk Management and Contingency Planning

Risk management and contingency planning are essential aspects of any business, including a roofing company. This section will guide you through the process of identifying potential risks, developing mitigation strategies, and implementing contingency plans to safeguard your roofing business.

Identifying Potential Risks

The first step in effective risk management is to identify potential risks that could impact your roofing company. Consider the following areas when assessing potential risks:

• Safety Hazards: Identify potential safety hazards for your employees, such as falls from heights, electrical hazards, and exposure to hazardous materials. Implement safety protocols and provide proper training to minimize the risk of accidents and injuries.
• Weather and Natural Disasters: Evaluate the impact of severe weather conditions and natural disasters on your roofing operations. Consider risks such as storms, hurricanes, tornadoes, and heavy rainfall. Develop strategies to mitigate these risks and ensure the safety of your employees and projects.
• Material Shortages and Price Fluctuations: Assess the potential risks associated with material shortages or significant price fluctuations in roofing materials. Develop relationships with reliable suppliers and monitor market trends to mitigate these risks.
• Economic Factors: Consider economic factors that could impact the demand for roofing services, such as fluctuations in the housing market, interest rates, or changes in construction regulations. Stay informed about market trends and diversify your customer base to reduce vulnerability to economic downturns.

Mitigation Strategies

Once potential risks are identified, it is crucial to develop mitigation strategies to minimize their impact. Consider the following approaches when developing risk mitigation strategies:

• Safety Protocols and Training: Implement comprehensive safety protocols and provide training to your employees to ensure their well-being and minimize the risk of accidents. Regularly review and update safety procedures to adapt to changing circumstances.
• Insurance Coverage: Obtain appropriate insurance coverage to protect your roofing company from potential liabilities, such as worker’s compensation, general liability, and property insurance. Consult with insurance professionals to ensure you have adequate coverage for your specific risks.
• Supplier Relationships: Establish strong relationships with reliable suppliers to mitigate the risk of material shortages or price fluctuations. Maintain open communication and explore alternative sourcing options if necessary.
• Diversification of Services and Markets: Reduce your vulnerability to economic fluctuations by diversifying your services and target markets. Offering a range of roofing services and targeting both residential and commercial projects can help mitigate the impact of a slowdown in one sector.

Emergency and Disaster Management

Developing contingency plans for emergency and disaster situations is critical to ensure the continuity of your roofing operations. Consider the following elements when creating your emergency and disaster management plans:

• Emergency Response Plan: Develop a comprehensive emergency response plan that outlines the steps to be taken in the event of an accident, injury, or other emergencies. This plan should include evacuation procedures, communication protocols, and contact information for emergency services.
• Business Continuity Plan: Create a business continuity plan that outlines how your roofing company will continue to operate during unexpected disruptions. This may include strategies for remote work, backup equipment and supplies, and alternative project management approaches.
• Data Backup and Recovery: Implement robust data backup and recovery systems to protect your critical business information. Regularly back up your data and store it securely to ensure its accessibility in the event of a disaster.
• Communication Plan: Establish a communication plan to ensure effective communication with employees, clients, suppliers, and other stakeholders during emergency situations. Provide clear instructions and keep all parties informed of any operational changes or delays.

By proactively addressing potential risks, developing mitigation strategies, and implementing emergency and disaster management plans, you can protect your roofing company and ensure the continuity of your operations.

In conclusion, risk management and contingency planning are essential for the long-term success and sustainability of your roofing company. By identifying potential risks, developing mitigation strategies, and implementing emergency and disaster management plans, you can protect your employees, assets, and reputation while ensuring business continuity in challenging situations.

How to Start a Roofing Company

Starting a roofing company can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful roofing company.

Importantly, a critical step in starting a roofing company is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps To Start a Roofing Company :

• Choose the Name for Your Roofing Company
• Develop Your Roofing Company Business Plan
• Choose the Legal Structure for Your Roofing Company
• Secure Startup Funding for Your Roofing Company (If Needed)
• Secure a Location for Your Business
• Register Your Roofing Company with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Roofing Company
• Buy or Lease the Right Roofing Company Equipment
• Develop Your Roofing Company Marketing Materials
• Purchase and Setup the Software Needed to Run Your Roofing Company
• Open for Business

1. Choose the Name for Your Roofing Company

The first step to starting a successful roofing business is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your roofing business:

• Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing . Come up with a name that reflects the desired brand and/or focus of your own roofing company.

2. Develop Your Roofing Company Business Plan

One of the most important steps in starting a new roofing company is to develop your business plan. The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your roofing business.
• Company Overview – this section tells the reader about the history of your roofing company and what type of roofing company you operate. For example, are you a shingle roofer, metal roofer, or slate roofer?
• Industry Analysis – here you will document key information about the roofing industry. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target market are and their demographics. For example, how old are they? Where do they live? What do they find important when looking for services like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer 
• Prices : Document the prices of your products/services
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract customers to your roofing company? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your roofing company make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your business?

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3. choose the legal structure for your roofing company.

Next you need to choose a legal structure for your roofing company and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the roofing company and the business are the same legal entity. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a roofing company together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a roofing company include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a roofing company is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your roofing company, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

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4. Secure Startup Funding for Your Roofing Company (If Needed)

In developing your roofing company business plan, you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a roofing company to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a new roofing business that they believe has high potential for growth.

5. Secure a Location for Your Business

There are a few things to consider when looking for a location for your roofing company. First, you’ll want to find a spot that is accessible and visible to potential customers. You’ll also want to make sure that the location is zoned for commercial use and has enough space to accommodate your business. Finally, you’ll need to consider the cost of leasing or purchasing property in the area.

Once you have a few potential locations picked out, it’s time to start doing research. Make phone calls and email inquiries to get the specific information you need from each property owner. Inquire about the number of years left on their leases, restrictions they place on businesses operating within the space, and any additional costs or fees associated with renting or buying their property.

6. Register Your Roofing Company with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your roofing company’s name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your roofing company to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

In order to start a roofing business, you will need to obtain the following licenses and permits:

• Business License : allows you to operate a business in your city or state.
• Contractor’s License : allows you to perform construction work in your state.
• Roofing Contractor’s License : allows you to perform roofing work in your state.
• Tax ID Number : allows you to collect taxes from your customers.
• Sales Tax License or Seller’s Permit : for selling products.
• Zoning Approval : typically at the city or county level, this provides authorization for construction or use of a building or land for a particular purpose.
• Fire Department Approval : a process by which the local fire department reviews and approves the installation of a fire alarm system.

10. Get Business Insurance for Your Roofing Company

The type of insurance you need to operate a roofing company may vary depending on the size and type of company.

In general, business insurance policies that you should consider for your roofing company include:

• General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
• Auto insurance : If a vehicle is used in your business, this type of insurance will cover if a vehicle is damaged or stolen.
• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
• Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

11. Buy or Lease the Right Roofing Company Equipment

To start a roofing company, you will need some essential equipment. This includes ladders, roofing tar, roofing nails, and a hammer. You may also want to invest in a tarp to protect the area below the roof while you are working.

12. Develop Your Roofing Company Marketing Materials

Marketing materials will be required to attract and retain customers to your roofing company.

The key marketing materials you will need are as follows:

• Logo : Spend some time developing a good logo for your roofing company. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website : Likewise, a professional roofing company’s website provides potential customers with information about the services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your business website will affect how customers perceive you.
• Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your roofing company.

13. Purchase and Setup the Software Needed to Run Your Roofing Company

The software that you need to run a roofing company can vary depending on what type of roofing company you want to start. If you’re starting a residential roofing company, you’ll need software for estimating prices, managing roofing jobs, and invoicing clients. If you’re starting a commercial roofing company, you’ll need software for estimating prices, as well as for bidding on and managing projects. 

14. Open for Business

You are now ready to open your roofing company. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.

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How to Start a Roofing Company FAQs

Where can i download a roofing company business plan pdf.

You can download our Roofing business plan PDF here. This is a roofing company business plan PDF template you can use in PDF format.

Is it hard to start a roofing company?

Starting a roofing company can be difficult because there are many regulations that must be followed. In addition, the roofing industry is highly competitive, so it's important to have a good marketing strategy and offer high-quality products and services. However, with the right knowledge and skills, starting a roofing company can be rewarding.

How can I start a roofing company with no experience?

First, you'll need to do some market research to determine if there is a demand for roofing services in your area. You'll also need to set up a business entity and register with the state. You'll need to have a business plan and marketing strategy, and you'll need to find qualified roofing contractors to work with your company.

What type of roofing company is most profitable?

There is no one-size-fits-all answer to this question, as the most profitable type of roofing company will vary depending on the specific market and industry conditions. However, in general, a commercial roofing company is likely to be more profitable than a residential roofing company, as the former typically commands higher prices for its services.

How much does it cost to start a roofing company?

To start your own roofing company, it can cost between $15,000-$20,000 for the initial investment. This includes setting up a business license, renting or purchasing equipment, and hiring employees.

What are the ongoing expenses for a roofing company?

The expenses for a roofing company can vary depending on the size of the company, the services offered, and the location. However, some of the most common ongoing expenses include labor costs, roofing materials costs, and marketing and advertising expenses.

How does a roofing company make money?

There are a few different ways that a roofing company can make money. One way is by providing a service where a roofing contractor installs a new roof for their customer. They can also make money by repairing roofs for their customers. Another way that they can make money is by selling materials such as shingles, flashing, ridge vents, and other roofing supplies.

Is owning a roofing company profitable?

Owning a roofing company can be profitable if you are able to find quality employees, stay up to date on the latest trends and technologies, and generate a large enough customer base. 

There are many reasons why roofing businesses can be profitable. One reason is that there is a lot of demand for roofing services, as most homeowners need to have their roofs replaced at some point. Another reason is that the cost of materials and labor is relatively low, which allows for a healthy profit margin. Finally, the industry is relatively recession-proof, which means that demand for roofing services remains high even during tough economic times.

Why do roofing companies fail?

There are a few reasons why new roofing companies can fail. One reason is that the company may not have good marketing or may not be well-known in the community. Additionally, the company may not have good customer service or may not be reliable. Finally, the company may not have good pricing or may not be competitive in the market.

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Businessing Magazine

Equipping     Brian Perry    February 20, 2024     6 min read

A Step-by-Step Guide to Setting Up a Successful Roofing Business

The satisfaction of seeing a completed roof project transform a home and the expertise of working with various materials are just a few of the elements that make owning a roofing business so rewarding. However, before turning your passion into a thriving enterprise, several crucial steps need to be taken. This comprehensive guide will equip you with the essential knowledge to navigate the process of setting up your roofing business, from laying a solid foundation to reaching new heights in the industry.

Crafting a Comprehensive Business Plan

Your business plan serves as the roadmap for your roofing venture. It outlines your goals, strategies, and financial projections, providing a clear direction for decision-making and attracting potential investors. Here are key elements to consider:

• Defining Your Niche: Will you specialize in residential or commercial roofing? Are there specific materials or services you excel in, such as metal roofing or skylight installation? Defining your niche helps you target the right audience and tailor your offerings to their specific needs.
• Conducting Market Research: Analyse the local roofing market, including competitor landscape, customer demographics, and pricing trends. This understanding will inform your marketing strategies and pricing decisions, ensuring you remain competitive and cater to the demands of your target market.
• Financial Planning: Estimate startup costs, including equipment, marketing, insurance, and operational expenses by hiring a reputable financial planning expert such as elevatefinancial.ie . Project your revenue streams and create a realistic budget to ensure financial viability and secure funding if necessary.

Legal and Regulatory Requirements

Turning your dream into reality requires navigating legal and regulatory hurdles. Here’s what you need to know:

• Choosing the Right Business Structure: Select a business structure that aligns with your goals and liability preferences. Common options include sole proprietorship, partnership, limited liability company (LLC), and corporation. Each structure has its own tax implications and legal framework. Consulting with an attorney and accountant is crucial to determine the best fit for your specific business needs.
• Obtaining Necessary Licenses and Permits: Research and obtain all necessary licences and permits required for operating a roofing business in your area. These may vary depending on your location and the specific services you offer. Failing to comply with these regulations can result in hefty fines and legal repercussions.
• Securing Comprehensive Insurance: Protect your business from potential liabilities by securing comprehensive insurance coverage. This typically includes worker’s compensation, general liability, and property damage insurance. Adequate insurance safeguards your business against financial losses in case of accidents, injuries, or property damage.

Equipping Yourself with the Right Tools and Materials

Equipping yourself with the right tools and materials is crucial for efficient and professional roofing work. Consider these factors: Looking for the best underground utility locator services?

• Essential Tools: Invest in high-quality tools like hammers, nail guns, safety gear, ladders, and roofing knives. Ensure your team has access to the necessary equipment to perform their duties safely and effectively.
• Specialized Equipment: Depending on the services you offer, you might need specialized equipment like tarps, hoists, ventilation systems, and roof shingle applicators. Carefully evaluate your service offerings and invest in the equipment necessary to fulfil them efficiently.
• Selecting High-Quality Materials: Partner with reliable suppliers to source high-quality roofing materials like shingles, underlayment, flashing, and ventilation components. Using durable and reliable materials ensures the longevity and quality of your roofing projects, fostering customer satisfaction and building trust.

Hiring and Training Qualified Workers

A skilled and reliable workforce is the backbone of any successful roofing business such as Irish Roofers . Here are some key considerations for building your team:

• Recruitment: Look for experienced roofers with a strong work ethic, a commitment to safety, and relevant certifications. Utilize online job boards, industry associations, and recommendations to find qualified candidates.
• Providing Proper Training: Invest in comprehensive training programs for your team. This includes safety protocols, proper installation techniques for various roofing materials, and the use of specific tools and equipment. Partnering with manufacturers or industry organizations for training programs can be beneficial.
• Fostering a Positive Work Environment: Create a workplace culture that values teamwork, respect, and open communication. This not only improves employee morale but also fosters a sense of ownership and dedication, leading to better quality work and higher customer satisfaction.

Effective Marketing and Exceptional Customer Service

Building a strong reputation and attracting customers is vital for sustained growth in the competitive roofing industry. Here are some effective marketing strategies:

• Developing a Strong Brand Identity: Create a professional website showcasing your services, expertise, and customer testimonials. Utilize consistent branding across all marketing materials and signage, including your website, social media platforms, business cards, and brochures. This consistency helps establish brand recognition and builds trust with potential customers.
• Leveraging Online Presence: Utilize search engine optimization (SEO) to improve your website’s visibility in local search results for relevant keywords like “roofing near me” or “residential roof repair.” Engage on social media platforms like Facebook and Instagram to connect with potential customers, showcase your work through high-quality photos and videos, and share valuable roofing tips and insights.
• Prioritizing Exceptional Customer Service: Providing exceptional customer service is paramount to building a positive reputation and attracting repeat business. This includes offering clear communication, timely estimates, transparent pricing, and high-quality workmanship. Encourage satisfied customers to leave positive online reviews and testimonials, which can significantly influence the decision-making of potential clients.

By following this comprehensive guide and embracing a continuous learning mindset, you can establish a successful roofing business like jandjroofingandhomeimprovements.ie that not only fulfills your entrepreneurial aspirations but also contributes positively to the community by providing reliable and high-quality roofing services.

Brian Perry

Brian Perry is a contributor to Businessing Magazine.

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Roofing Business Plan Sample

Published Aug.15, 2018

Updated Apr.24, 2024

By: Jakub Babkins

Average rating 3 / 5. Vote count: 10

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Table of Content

Do you want to start roofing business?

Do you want to start roofing business ? This is the sort of business whose demand can never subside as every house requires a roof and every roof requires time-to-time maintenance. Although the startup is a bit difficult, however you won’t be at loss provided that you plan your roofing business carefully.

To write an effective business plan , you need an accurate marketing analysis, distinct sales strategy, notable professionals and an accurate financial plan. If you are having a difficulty in making your business plan, you can take help from this sample business plan for a roofing business startup named, ‘Edward Roofers’.

Executive Summary

2.1 the business.

Edward Roofers will be managed and owned by two brothers, Paul Edward and Kim Edward. The business is based on installing, repairing and shingling roofs of residential houses and small offices. Our business, as well as all our workers, are insured and licensed. Our roofing company mission statement is to provide flawless and trusted service to the people of Seattle.

2.2 Management

If you are willing to start a roofing business, you will surely be thinking that  what do i need to start a roofing business . Well, besides the general tools, trucks, and ladder, the only thing that matters, is the expertise and skill of your workers. Edward Brothers have hired licensed and insured professionals and have decided to manage the workers by themselves.

2.3 Customers

Finding out that who can be your possible customers, will guide you in defining your work policies according to their interests. If you are starting a roofing business, then the residents, proprietors, construction contractors and small companies’ owners of the city where your business is located, will be your target customers.

2.4 Target of the Company

Companies’ targets to provide the best roofing service to the people of Seattle, and to generate a good profit within the first three years of launch, as summarized in the following table:

Company Summary

3.1 company owner.

Paul Edward and Kim Edward are starting a roofing business , named ‘Edward Roofers’ and will be the managers themselves. The two brothers are famous for their coordination with each other and for their quick and successful power wash company. Edward brothers are trusted in the whole Seattle for the value and importance they give to their clients, workers and their work.

3.2 Why the Business is being started

Before thinking that how to start a roofing business , you must be clear that why do you want to start it. Edward brothers have solely started the roofing business because of its rising demand, and to widen their business scales. They believe in earning a profit by giving the customers maximum satisfaction.

3.3 How the Business will be started

Roofing business is more difficult to run successfully than to start. Edward Roofers will be a registered and insured business run by a team of skilled, licensed and insured workers in the management of Paul and Kim. Basic equipment like roofing tools, trucks, ladders, inventory etc. will be bought. The company will make an online purchasing facility to take orders and scheduling times.

The detailed start-up requirements as forecasted by our company’s analysts is given below:

Services for customers

Before starting roofing business , you must decide on the services you will provide your customers. It is not the number of your services that decide the reputation of you and your startup, it is the quality. If you are going to start a roofing business , you should set your services according to your manpower and investment. To compete with your competitors, you must put all your resources in providing the customers with best-quality service and satisfaction.

Edward Roofers will provide the following services:

• Installing Roofs: We have licensed and insured workers with ten-year experience to shingle your roofs with metal or asphalt with architectural shingles available in almost all colors.
• Repairing Roofs: In case, your roof is leaking or in need of replacing shingles from some part, we are there to perform our duty.
• Roof Ventilation: We have intake and exhaust vents and the experts to install them in your roofs for attic ventilation.
• Ice & Water Shields: We have experts to install ice and water shields in your roof to prevent damage by wind-driven ice or rain.

Our work and workers are insured, in case of any damage to your property or any of our worker, the company will be liable to pay the retaliation and no charges will be taken from you.

Marketing Analysis of Roofing Business

If you are starting a roofing business, you must do an accurate marketing analysis in your roofing business plan . Roofing business is an outdoor business, so in your roofing company business plan , you must include the ways by which you can connect to your customers and provide them a fast service in such a busy city. For marketing a roofing business , the best way besides keeping the prices low is to make it easy for your target customers to avail your services.

If you are searching marketing ideas for roofing companies , one of the best roofing marketing ideas  is to provide your customers an easy availability to you. As people usually hesitate to go far off companies to buy their services, so it is recommended to make a website for your roofing company marketing , with an online payment and ordering system. This will help your business flourish, as the reviews of your prior clients can be analyzed by new ones, and people from any corner of the city won’t find hesitation in calling you to their location.

In case you need help regarding your startup, you can take help from a number of sample roofing business plans  available online, as this sample roofing business plan of Edward Roofers.

5.1 Marketing Trends

Roofing business is a type of business which can never experience a downfall, as every building requires a roof and every roof requires timely maintenance. Especially in the United States, roofing business is growing rapidly due to broad economic developments. There are about 100,367 roofing businesses running in the United States, generating a revenue of $42 billion annually. It is reported by IBISWorld that the business has employed more than 260 thousand people and has seen an annual growth of 3.5% during the recent years. So, if you are starting this business due to its rising demand, you must first prepare yourself to survive in so large competition. If you have come up with extraordinary competitive advantages, no hurdle can mitigate the success of your startup.

5.2 Marketing Segmentation

An accurate business plan requires an accurate analysis of your potential customers. It is always better to analyze your target customers and identify their needs, to meet their expectations and requirements. Edward Roofers has hired a marketing analyst who has found the following people as his target audience.

5.2.1 Residents: The residents of Seattle, will be our biggest target customers. The residents will avail our services of installing roofs as well as roof ventilation and installing water and ice shields. Moreover, they will require our services of repairing or shingling the damaged parts of their roofs due to wild climatic patterns.

5.2.2 Construction Contractors: Our second biggest purchasers will be the construction contractors. Contractors need a number of people for diverse services while constructing buildings. Roofing and ventilation is the service which is essential in every type of structure, so we are expected to get orders from the contractors as well.

5.2.3 Proprietors & Small Company Owners: Small company owners and some proprietors when are in a need of some construction or repairing work, prefer to get the service done by small yet trusted companies like us. So, we expect to get orders for ventilation or repairing roofs from this category too.

The detailed market analysis of our potential customers is given in the following table:

5.3 Packages Pricing

The people of Seattle are able to pay high for the high-quality services. To provide our customers with the best quality services and the best material we can’t compromise on the prices. So keeping in view our target audience and their demands, we haven’t priced our services low, instead, our prices are almost in the same range as of our competitors.

5.4 Business Target of the Company

Our business target is to become the most trusted and most successful roofing company in the whole of Seattle. We want to serve our fellow citizens by providing them with our reputable service. Besides that, we also have some financial targets, which includes generating at least a profit in the first five months that can balance our startup costs. And growing our business and range of our services to serve a further large audience.

6.1 Competitors

You can never estimate how much does it cost to start a roofing company until you know your competitors and their business strategy . Either you have to come up with extraordinary competitive edges, or you have to keep your prices low in the initial stages for if you want people to avail your services.

Edward Roofers is located in Seattle, where people are financially stable and don’t compromise dollars over work quality. Thus, we haven’t priced our services low, instead, we have come with the unmatched and most valuable competitive advantages. Our business and all our workmen are insured, which means that if any of our workers make even the tiniest mistake, our company will be responsible for its repair. Moreover, if any of our workers get some injury while working, you won’t be liable for any charges. Our biggest competitive advantage is our quick service, and the value we give our customers and their property, only we in the whole market are providing an online booking system for receiving your orders and scheduling time so that you don’t need to come to our office if it is far or if you don’t want to!

6.2 Sales Strategy

If you are looking for starting a roofing business tips , we are telling you the biggest tip which is advertising your business through print & social media by providing different packages in the initial stages, this is the only way of getting the attention of your target customers.

6.3 Sales Forecast

The detailed information about the sales forecast, total unit sales, total sales is given in the following table.

6.4 Sales Monthly

6.5 Sales Yearly

Personnel plan

Roofing business is a type of business which is totally dependent upon your workers and management system. So, if you are looking for how to start your own roofing business , set your first priority to recruit the right person for the right job. You can take help from many roofing business plan examples like this one.

Edward brothers will manage the business themselves, by hiring the following personnel:

• 8 Warehouse Officers for loading and recording stocks
• 8 Roof loaders
• 1 Accountant for managing finances
• 2 Receptionist for receiving orders
• 2 Persons for receiving orders online or via telephone and managing companies’ website
• 5 General Workers for routine assistance

The following table shows the forecasted data about employees and their salaries for the next three years.

Financial Plan

The success of a startup and the growth of any business depends upon its accurate financial planning and an estimate that how the company will balance the startup costs with the earned profits. Edward brothers have hired the services of a professional financial plan developer to outline the roofing company profit margins over the next three years. The business will be financed by both brothers and is expected to grow rapidly due to the excellent coordination between the two.

Since roofing business isn’t an indoor business, so the major amount will be spent on hiring the expert professionals and buying the best quality material. If you are looking for how to start my own roofing business  or if you need some guidance regarding the financial plan, you can take help from this sample business plan. However, if you are starting your business on a large scale then it will be better to hire a professional to write you an accurate financial plan with exact figures.

8.1 Important Assumptions

8.2 Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 Business Ratios

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FREE 3+ Roofing Company Business Plan Samples in PDF | MS Word | Apple Pages | Google Docs

If a company wants to successfully succeed, then it is important to start working on a business plan . This particular document can provide the proper procedure on how to achieve a company’s business goals. If you have decided to start your own roofing company or perhaps you want to expand your existing business, then you will very much need a roofing company business plan to make it more profitable. It is also a relevant document if you need investors or require funding from the bank. Read more about this in our article below and if you want to get started with your planning, check out our free roofing company business plan samples as well.

Roofing Company Business Plan

3+ roofing company business plan samples, 1. roofing company business plan, 2. sample roofing company business plan, 3. simple roofing company business plan, what is a roofing company business plan, how to create a roofing company business plan, i. executive summary, ii. company information, iii. product and service details, iv. marketing analysis, v. competitors analysis, vi. marketing plan, vii. personnel and management set-up, viii. financial plan, is roofing a good business, what are the benefits of business planning, who are roofers.

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Planning for your company’s future in terms of revenue, business opportunities, revamping your service offers, or expanding your marketing program is all included in your roofing business plan. Roofing companies are still on demand with people in need to refurbish or remodel their roofs or require roof service maintenance and other things. However, trying to penetrate the market with a lot of well-established and seasoned roofing companies in the marketplace would come up as a challenge. This is why you need a business plan, as this document will contain business strategies that highlight its goals and its plans for achieving them. This summarizes the operational and financial objectives of your roofing business.

A roofing company business plan is just like any other business plan, the only difference is its contents and the data should be in line with the industry your company is into. To write an effective business plan, you need an accurate marketing analysis, a distinct sales strategy , and an accurate financial plan. To get you started, the following items below are basic components of a roofing company business plan.

Although in most cases, an executive summary is written last but this section is the first thing your readers will see in your business plan. Now, to write an executive summary you need to summarize the overall components that make up your roofing company like the business structure, your customers, and the company’s values and visions.

This section includes the basic information about your roofing business, the company’s owners, and brief history, location, and how opening up a roofing company benefits society and your clients. You can also perhaps point out a relevant problem, and how your company will be able to solve that problem.

In this section of the business plan, create a comprehensive list of the products and services you are offering. Examples are, identifying the different types of roofs that you may sell. Also, highlight your services as most roofing businesses generate revenues from the sale of new roofs or replacing existing roofs. If you have any additional services such as after-service maintenance, you may want to include this as well. Think of something out of the box that can be an attractive feature of your company in this way if you are attracting investors this may capture their attention.

You must be able to do an accurate marketing analysis in your roofing business plan. The roofing business is an outdoor business, so in your business plan, you must include the ways by which you can connect to your customers and provide them a fast service in such a busy city. By thoroughly analyzing the market you need to pay attention to the market trends, be able to segment your market or target clients properly and understand their buying behaviors.

Your competitors are one of the major challenges you meet when opening or engaging in a business. This is why it is important to conduct a competitors analysis so you may be able to determine how they market their services and products and identify their strengths and weakness. In this way, your company can come up with ways to make your business better, be more advantageous, and be stronger.

Create an overview of your marketing plans that can help your roofing company reach its target market . Include marketing and promotional strategies you intend to apply to successfully gather interest and hopefully convert that into a sale. You may want to divulge deeper into your roofing marketing plan by working on it separately.

A roofing business is a type of business that is dependent upon your workers and management system. Add a detailed summary of your management, operations, and the team of workers.

One of the most important sections in your business plans, especially if you seek funding from the bank or from investors. The growth of any business depends upon its accurate financial planning and an estimate that how the company will balance the startup costs with the earned profits. In this section, you need to include assumptions, break-even analysis , projected profit and losses, cash flow , and projected balance sheet .

The roofing business is a good business since roofs need to be replaced every 15 to 25 years. And some owners would need their roofs to check every now and then. So you may want to include a maintenance service as part of your additional services.

The benefits of working on a business plan you will be able to create an effective strategy for growth and development for your company, determine the future of your financial requirements and steadily attract more investors.

Roofers are are the professionals offering roof plumbing services who usually repair and replace your roofing materials such as shingles and flashings.

Although it may seem like additional work, business plans play an important role in every company’s operations. So, start working on your roofing company business plan now to ensure steady growth and the eventual success of your company.

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Through the roof

My journey into the surreal, infuriating future of homeowners insurance.

It was already a hectic day when my insurance broker left a frantic voicemail telling me that my homeowner's insurance had lapsed. I felt nauseous and naked. Suddenly, any leak, fire, or tree branch falling onto the hundred-year-old Hudson Valley house that's been in my family for nearly 40 years could wipe out my bank account. I spiraled in shame. How did I let this happen? Did I forget to update a credit card ? Did I miss a bill? Did I do something wrong with the policy? But when I checked my records, even the Travelers website, there was nothing.

A few hours later, my panic turned to bewilderment. When I finally reached my insurance broker, he told me the reason Travelers revoked my policy: AI-powered aerial surveillance. My finances were imperiled, it seemed, by a bad piece of code.

I take privacy and surveillance extremely seriously — so seriously that I started one of the leading think tanks on the topic, the Surveillance Technology Oversight Project. But while I study surveillance threats around the country for a living, I had no idea that my own insurance company was using my premium dollars to spy on me. Travelers not only uses aerial photography and AI to monitor its customers' roofs, but also wrote patents on the technology — nearly 50 patents actually. And it may not be the only insurer spying from the skies.

This didn't just feel creepy and invasive — it felt wrong. Literally wrong: There was nothing wrong with my roof.

I'm a lazy homeowner . I hate gardening, and I don't clean as often as I should. But I still take care of the essentials. Whether it's upgrading the electrical or installing a new HVAC, I try to make sure my home is safe. But to Travelers' AI, it appeared, my laziness was too big a risk to insure. Its algorithm didn't detect an issue with the foundation or a concern with a leaky pipe. Instead, as my broker revealed, the ominous threat that canceled my insurance was nothing more than moss.

Where there's moisture, there's moss, and if you leave a huge amount of it on a roof for a protracted period, it can undermine the roof's lifespan. A small amount is largely harmless. Still, treating it couldn't be simpler. Sure, I could have knocked out the moss sooner, but life was busy, and so it kept falling (and growing) between the cracks. Finally, in June, weeks before I knew my roof was being surveilled, I went to the hardware store, spent 80 bucks on moss killer, hooked the white bottle of chemicals up to the garden hose, and sprayed it on the roof. The whole thing took about five minutes. A few days later, much to my relief, the moss was dying. I thought it was the end of an entirely unmemorable story.

Who knows. Maybe if I'd done that a month sooner, Travelers' technology never would have flagged me, never would've said I was an insurance risk. But one of the deep frustrations of the AI-surveillance age is that as companies and governments track ever more of our lives in ever more detail, we rarely know we're being watched. At least not until it's too late to change their minds.

While there's no way to know exactly how many other Travelers customers have been targeted by the company's surveillance program, I'm certainly not the first. In February, Boston's ABC affiliate reported on a customer who was threatened with nonrenewal if she didn't replace her roof. The roof was well within its life expectancy, and the customer hadn't encountered any issues with leaks; still, she was told that without a roof replacement she wouldn't be insured. She said she faced a $30,000 bill to replace a slate roof that experts estimated could have lasted another 70 years.

Insurance companies will have huge incentives to choose against the homeowner every time.

Insurers have every incentive to be overly cautious in how they build their AI models. No one can use AI to know the future; you're training the technology to make guesses based on changes in roof color and grainy aerial images. But even the best AI models will get a lot of predictions wrong, especially at scale and particularly where you're trying to make guesses about the future of radically different roof designs across countless buildings in various environments. For the insurance companies designing the algorithms, that means a lot of questions about when to put a thumb on the scale in favor of, or against, the homeowner. And insurance companies will have huge incentives to choose against the homeowner every time.

Related stories

Think about it: Every time the AI gives the green light to a roof that actually has something wrong, the insurance company picks up the bill. Each time that happens, the company can add that data point to its model and train it to be even more risk-averse. But when homeowners are threatened with cancellation, they pick up the bill for repairs, even if repairs are unnecessary. If the Boston homeowner throws out a slate roof with 70 years of life left in it, the insurance company never knows it was wrong to remove it. It never updates the model to be less aggressive for similar homes.

Over time, insurance companies will have every incentive to make the models more and more unforgiving, threatening more Americans with loss of coverage and potentially driving millions or billions of dollars' worth of unnecessary home repairs. And as insurers face increasing losses due to the climate crisis and inflation, the pressure to push unnecessary preventive repairs on customers will only rise.

A confusing coda to this whole ordeal was what Travelers said when I reached out with a detailed list of fact-checking questions and a request for an interview. In response, a spokesperson sent a terse denial: "Artificial intelligence analysis/modeling and drone surveillance are not a part of our underwriting decision process. When available, our underwriters may reference high-resolution aerial imagery as part of a holistic review of property conditions."

How did this make sense given what was written on Travelers' own website and patent applications? Then the precision and slipperiness of the language started to stand out. What exactly counts as the "underwriting decision process"? When Travelers boasts online that its workers "rely on algorithms and aerial imagery to identify a roof's shape — typically a time-consuming process for customers — with close to 90% accuracy," does that classification not count as the underwriting process? And even though Travelers has flown tens of thousands of drone flights, are those not part of underwriting? And if AI and drones aren't actually affecting customers, why file so many patent applications like "Systems and Methods for Artificial Intelligence (AI) Roof Deterioration Analysis"? It felt like the company was trying to have it both ways, boasting about using the latest and greatest tech while avoiding accountability for errors. When I brought these follow-up questions to the company, Travelers did not respond.

Thankfully, my own roof isn't going anywhere, at least not for now. A few hours after my panicked ordeal with Travelers began and I started to scramble to find new coverage, the situation resolved. Travelers admitted that it screwed up. It never conceded that its AI was wrong to tag me. But it revealed the reason I couldn't find my cancellation notice: The company never sent it.

Travelers may have invested huge sums in neural networks and drones, but it apparently never updated its billing software to reliably handle the basics. Without a nonrenewal notice, it couldn't legally cancel coverage. Bad cutting edge tech screwed me over; bad basic software bailed me out.

Part of what is so disturbing about the whole episode is how opaque it was. When Travelers took aerial footage of my house, I never knew. When it decided I was too much of a risk, I had no way of knowing why or how. As more and more companies use more and more opaque forms of AI to decide the course of our lives, we're all at risk. AI may give companies a quick way to save some money, but when these systems use our data to make decisions about our lives, we're the ones who bear the risk. Maddening as dealing with a human insurance agent is, it's clear that AI and surveillance are not the right replacements. And unless lawmakers take action, the situation will only get worse.

The reason I still have insurance is simple consumer-protection laws. New York state won't allow Travelers to revoke my insurance without notice. But why do we let companies like Travelers use AI on us in the first place without any protections? A century ago, lawmakers saw the need to regulate the insurance market and make policies more transparent, but now updated laws are needed to protect us from the AI trying to decide our fates. If not, the future looks unsettling. Insurance is one of the few things that protect us from the risks of modern life. Without AI safeguards, the algorithms will take what little peace of mind our policies give us.

Albert Fox Cahn is the founder and executive director of the Surveillance Technology Oversight Project, or STOP , a New York-based civil-rights and privacy group.

Correction: August 9, 2024 — A previous version of this story cited a Travelers broker who said the company flew a drone over the author's house. After the story was published, Travelers clarified that any "high-resolution aerial imagery" it used did not come from a drone.

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KHANTY-MANSI AUTONOMOUS OKRUG: RUSSIA’S MAIN OIL-PRODUCING REGION

Khanty-mansi autonomous okrug.

Khanty-Mansi Autonomous Okrug is usually called Yugra or Ugra for short. It is named after two indigenous groups native to the region — the Khanty and the Mansi, known collectively as Ob-Ugric people. It covers 534,800 square kilometers (206,500 square miles), is home to about 1.53 million people and has a population density of 2.9 people per square kilometer. About 91.5 percent of the population live in urban areas. Khanty-Mansiysk is the capital, with about 80,000 people. The largest cities are Surgut, Nizhnevartovsk, and Nefteyugansk.

As of the early 2010s, about 51 percent of the oil produced in Russia and 7.3 percent of the world’s supply came from Khanty–Mansi Autonomous Okrug, making the region very important economically. More than 10 billion tons of oil has been was recovered from the okrug’s fields so far . The okrug contains around 70 percent of Russia’s developed oil fields, about 450 in total, including Samotlor, which is the largest oil field in Russia and the sixth largest in the world. Gas was first found in the region in 1953 and oil began to be produced in 1960.

As far as tourism is concerned this autonomous okrug combines unique historical, cultural and natural resources, the most important of which is the way of life of its indigenous peoples. If you visit a nomad camp, you can ride on a reindeer sleigh, live in a chum tent, learn to harness a deer, ride a sled and taste stroganina (slices of frozen meat) and patanka (thinly sliced frozen fish). In the Sub-Arctic Ural Mountains, it is popular to climb Mount Narodnaya — the highest peak of the Urals — and go fishing.

The winter in Khanty-Mansiysk is cold. Snow lies on the ground about 200 days of the year and temperature of -50 degrees, C are not unusual. The summer are short but sometimes can get surprisingly hot, with temperature over 30 degree heat. The best time to visit is May or or September, when it is not yet cold and the annoying mosquitos, no-see-ums and midges are not out in full force.

Getting There: By Plane: The flight Moscow or St. Petersburg to Khanty-Mansiysk is about three hours. To Surgut, three and a half. To Nizhnevartovsk, four hours. The cost of an adult round-trip economy class ticket is from 8,000 to 12,000 rubles, depending on the airline. The airport of Nizhnevartovsk. Website: /nvavia.ru. Phone +7 (3466) 49-21-75. By Train: you can reach Surgut, Nizhnevartovsk, Yugorsk, Nyagan and Kogalym. Trains do not reach Khanty-Mansiysk. The nearest station to it, Demyanka, is located 240 kilometers away. From it to the capital of Ugra there are minibuses. A round-trip ticket for a berth in a compartment from Moscow to Surgut is 14,000 rubles. The trip takes two days.

By Car: Two roads lead to Yugra. The main one is the Federal highway R404 Tyumen-Khanty-Mansiysk. This is convenient if you are going to the eastern part of the okrug. If you need to go to the western part or to the capital, it is better to go by the Northern route — through Perm, Serov, Ivdel and Yugorsk. The road quality on both routes is pretty good, but there is much less traffic on the northern one. If you are traveling in Ugra by car, do not forget to refueling. The distances gas stations can reach 200 kilometers or more. It is a good idea to have a canister of fuel in the trunk just in case. Regional Transport By Bus: From Khanty-Mansiysk to Surgut is 300 kilometers, Bus tickets range from 1100 to 1400 rubles. From Surgut to Nizhnevartovsk — 220 kilometers — bu bus costs about 1000 rubles. From Surgut to Kogalym — 80 kilometers — is about 500 rubles. The bus station in Nizhnevartovsk. Website: www.nvav.ru. Phone: 8 (3466) 45-72-97.

Accommodation in the Region: In all major cities there are a lot of hotels. The level of service is high everywhere, but the prices are also high: starting from 5,000-6,000 rubles for a standard price double room. It is much cheaper to rent apartments, at 1,500 to 2,500 rubles.

Khanty and Mansi

The Khanty (pronounced HANT-ee) are a group of Finno-Ugric-speaking, semi-nomadic reindeer herders. Also known as Ostyaks, Asiakh, and Hante they are related to the Mansi, another group of Finno-Ugric-speaking reindeer herders. Only about 60 percent of Khanty speak their native language and a much smaller percentage live in the forest. In the Khanty-Mansiisk District they are fa r outnumbered by other ethnic groups. [Source: John Ross, Smithsonian; Alexander Milovsky, Natural History, December, 1993]

There are about 23,000 Khanty. They live primarily in Khanty-Mansi Autonomous Okrug , a region along the northern tributaries of the Ob River in northwestern Siberia about 1,100 miles northwest of Moscow and 200 mile south of the Arctic Circle. Their cousins, the Mansi, also live there. The region has been damaged by oil and natural gas exploration and production.

The Mansi, known in the old days as the Voguls, are close relatives of the Khanty and live primarily in Khanty-Mansi Autonomous Okrug.. There are around 8,000 or so Mansi. The Mansi have traditionally survived by fishing, hunting and gathering, The hunting methods they employed and the animals they went after was determined by what was available. Often they relied chiefly on fishing and dried enough fish during the summer to last through the winter. They hunted elk, bears, wild reindeer with spears, bows and arrows and traps until the 19th century when the began using firearms. Elk were caught with a system of traps and triggered bows.

Many Mansi still hunt. They use dogs and firearms and go chiefly after muskrats and squirrels. Sable are hunted with nets and guns by a pair of hunters: one who flushes the sable from its den into the net and the other who shoots the animal. Their traditional religion is often aimed at securing a successful hunt.

KHANTY factsanddetails.com ;

Oil and Natural Gas in Khanty-Mansi Autonomous Okrug

Oil was prospected in the West Siberia from the beginning of the 20th century. Local people reported finding discharges on the surface from time to time. The first Soviet prospectors arrived to Ugra in 1935. They confirmed the presence of natural oil seeps on the Ugan river in the Surgut area. Over 2.5 tons of equipment were delivered to the drilling pad by air. Other supplies were hauled by horses, since the nearest railroad ran about 1,000 km away from the prospecting site. The place was very remote and was only accessible during the winter. The early workers lived in a camp under extremely cold conditions. [Source: Technologies Department of Ugra]

In 1953, natural gas was found for the first time in Western Siberia, in Berezovo, about 300 kilometers northwest of Khanty-Mansiysk. in Berezovo. In 1960 the first oil was found in the vicinity of Shaim. Soon after oil fields were discovered in Megion, West Surgut, Pokur, Vatinsky, Mamontovo, Salym, Pravdino and other places. The biggest discovery was in 1965, when the first oil gushed out from the marshland at Samotlor. One of the largest oil fields in the world, it has already produced 2.67 billion tons of oil.

Oil quality in the region is quite high. Some is light, some is black, but most of it is brown. Its characteristics and composition can differ significantly even within the same field. In 2013 255.1 million tons of oil were produced in Khanty-Mansi Autonomous Okrug and eight new fields were brought into development. Total gas production in Ugra was 33,0 billion cubic meters in 2013. This was mostly associated petroleum gas.

Owing to its explored and proven raw hydrocarbons resources, production capabilities, industrial infrastructure and oil fields commercial viability Yugra will remain Russia’s main strategic raw hydrocarbons resource base for the next several decades. Over 475 oil and gas fields have been discovered in the territory of the Khanty-Mansiysk Autonomous Okrug. Total length of the region's pipelines network is 107,000 kilometers.

Ob River (flowing northeast of Novosibirsk and Tomsk) is the forth longest river in the world if you include its major tributary the Irtysh River and the seventh longest without it. The westernmost of three great rivers of Asiatic Russia, the Ob is 3,650 kilometers (2,270 miles) long and is an important commercial waterway that transports goods back and forth between the Trans-Siberian Railway and the resource rich regions of northern Siberia. Since it is frozen over half the year activity on the river is concentrated mostly in the summer months. The Ob-Irtysh is over 5570 kilometers (3461 miles) long

The Ob and the Irtysh River begin in the Altay Mountains, a range located near where Russia, China, Kazakhstan and Mongolia all come together, and flow northward. Although the Ob and the Irtysh begin at points within a couple of hundred miles of one another the two rivers don't join until the Irytysh has traveled over 1,600 kilometers (1000 miles). Once the two rivers have dropped down out of the highlands the meander lazily through open steppes, then rich farmland, and meet in flat, swampy plains, where the width of river ranges between a half a kilometer and a kilometer and a half. The Ob then passes through fir and spruce forests of West Siberia, then through Arctic tundra before finally emptying into the Kara Sea, an arm of the Arctic Ocean. The Ob is one of the great Asiatic Russian rivers (the Yenisei and the Lena are the other two). According to the Guinness Book of World Records, it has the longest estuary (550 miles long and up to 50 miles wide) and is widest river that freezes solid. The mouth of the river on the Arctic Ocean is ice free only a couple of months a year. Huge flood sometimes form in the spring when high waters fed by melting snow and ice meet still frozen section of the river.

The main city on the Ob is Novosibirsk. Parts of the Ob are very polluted and nearly void of life. At the mouth of the river so much land has been degraded by gas exploration that huge chunks of permafrost land have literally melted into the sea. [Source: Robert Paul Jordan, National Geographic, February 1978, ♬]

Traveling on the Ob and Irtysh Rivers

There is a regualr ferry the Ob and Irtysh Rivers that travels between Omsk – Tobolsk – Khanty-Mansiysk – Berezovo and Salekhard (Yamal Nenets Autonomous Region). Omsk and Tobolsk both have train stations on the Trans-Siberian Railway. Khanti-Mansiysk is accessible by bus from Tyumen, which has a train station. After Khanti-Mansiysk you are beyond the road network. As well as the major stops listed on the route above, the boat also stops at plenty of isolated indigenous villages in between them. Salekhard is the only city in the world located exactly on the Arctic Circle.

The name of the ferry is the Rodina. It travels three times a month in June and September and four times a month in July and August. Going from Salekhard to Omsk: Day 1): departs Salekhard at 5:00pm; Dat 2) stops at Berezovo for 30 minutes ay 7:30pm; Day 3) stops at Oktobraskaya Market for one hour. Day 4) stops at Khanty-Mansiysk for two hours at 8:00am; Day 6) one hour stop in Tobolsk at 7:30. Day 9) arrive in Omsk at 3:00pm. Traveling the other direction, with the current, takes one third less time.

On the Salekhard - Tobolsk - Omsk trip on person posted on Lonely Planet’s Thorn Tree forum in 2013: “I'll start by saying that this boat is amazingly good value for money. Here some example prices. The first is for beds in the common area, similar to platzkart on the train, the second is for a bed in a private 4-, 6-, or 8 bed cabin and the third is for a bed in a private 2 bed cabin. 1) Salekhard - Omsk (8 days): 1162 / 1437 / 3926 roubles; 2) Salekhard - Tobolsk (5 days): 774 / 969 / 2632 roubles; 3) Tobolsk - Khanty-Mansiysk (2 days): 429 / 526 / 1394 roubles. Children go half price!

“Tickets can be bought in advance at the airport in Salekhard or on the boat itself an hour before departure (it's apparently never full). Most people get off at one of the stops in the first 24 hours when going south from Salekhard, leaving only one or two people in most of the cabins for most of the route. The beds are comfortable , both longer and wider than on trains. Everything is cleaned several times a day, there's a shower, laundry, restaurant with simple but tasty meals and alcohol. Breakfast about 70 roubles, lunch and dinner 150 - 300, beer 50 - 80, wine, vodka and so on also available. Theres also a small room where films are shown starting in the afternoon and a shop selling all sorts of useful stuff such as toiletries, mugs, books.

“You can walk around on deck as much as you want or sit and read a book on the benches up there. The scenery is more or less the same all the way - endless taiga forest with absolutely no sign of civilisation. There are a few villages such as Pitlyar for which the boat is their only access to the outside world and a couple of towns where you can get off the boat and walk around - Beryozovo 24 hours after Salekhard and Khanty-Manskiysk 3 days from Salekhard. From Khanty Mansiysk there are regular buses to Tyumen on the Trans Siberian which take 8 hours. At Tobolsk the boat stops next to the stunning kremlin, the only one in Siberia.

“Anyone can freely sail the whole route between Omsk and Pitlyar, a small village of 500 and the last stop before Salekhard. Salekhard and areas north are closed to outsiders, Russian or otherwise, unless they get a temporary permit. See the Yamal Peninsula link in my signature line for how to get this permit. Permit in hand, you can continue the journey north from Salekhard a further two days to Antipayuta, well beyond the Arctic Circle, with a similar level of comfort and price.

“It sails the whole route from June to September and once in October from Khanty-Mansiysk to Omsk. Check www.irsc.ru for timetables and fares. Only about half the boats from Salekhard go as far as Omsk, the rest stopping in Tobolsk. Eg in July and August, the most frequent sailing months, 6 boats go from Salekhard - Tobolsk each month but only 3 continue to Omsk. Check the timetable carefully when planning if you want to sail all the way to Omsk!”

Khanty-Mansiysk City

Khanty-Mansiysk is the capital of the Khanty-Mansiysk Autonomous Okrug and home to about 80,000 people. Despite its remote location and relatively small size, it has a Norman Foster skyscraper, world-leading medical center that is free and has hosted international film festivals, major sports events and political summits. How is this possible?: Oil wealth and close ties between local politicians and Russian President Vladimir Putin doesn’t hurt.

Khanty Mansiysk has showy headquarters for Russia’s main oil companies: Rosneft, Lukoil and Gazprom-Neft. Not far away enormous drilling towers rise and gas flares burn above the birch forests and pipelines cut through the landscape. Around 90 percent of the city’s economic revenues are tied directly to the oil and gas industries.

The city is located in a picturesque area of the West Siberian lowland, where steep hills overgrown with age-old dwarf pine, rise up from the right bank of the mighty Irtysh River. Two of the largest rivers of Siberia — the Irtysh and the Ob — merge twenty kilometers from the city. Not far from town the “Coniferous Urman” ski complex with a cable car. The cedar forest of the Samarovsky Chugas Park has trails for cross-country skiing and hiking. For children there is a water park and a small zoo in the village of Shapsha 20 kilometers from the city. In the summer, there are boat tours to the confluence of the Ob and Irtysh, where you can see the floating chapel-lighthouse.

Places of interest to tourists the gold domes of the Church of Christ’s Resurrection; the gallery of the artist Gennady Raishev; the Geology, Oil and Gas Museum, which traces the history of Western Siberian oil and gas development; and the open-air Archeopark, which has bronze sculptures of Pleistocene animals like mammoths and woolly rhinosl a sporting venue that hosts international ice and skiing events. A new triple concert hall dominates the center of the town. Servicing villages that cannot be reached by road, is an ultra-modern hospital ship that cruises Ob and Irtish rivers treating the sick on board. Complex operations are supervised by surgeons from the central hospital in Khanty-Mansiysk using TV monitors that relay pictures by satellite.

Accommodation: There are several hotels of different levels in Khanty-Mansiysk. The best service and, accordingly, the highest prices at the Ugra valley Valley Complex. At the Tarey business hotel prices start from 4800 rubles per night; at the Olympics Hotel, from 3000 rubles per night. If you want to save money, it is better to rent an apartment: a one-bedroom can be found in the area of 1500 rubles per day.

History of Khanty-Mansiysk City

The first written mention of the town of the Khanty Prince Samara, where the modern city of Khanty-Mansiysk is located, dates back to 1582. In 1637, a settlement of Russian coachmen was formed in the place of this town. It was named after the Prince Samara — Samarovsky Yam.

By the beginning of the 19th century, Samarovsky Yam turned into a large village of Samarovo and became the center of crafts and trade thanks to the favourable location on the river trade routes. In 1931, a few kilometers from the village of Samarovo, a workers settlement Ostyako-Vogulsk was built, which became the district center of the Ostyako-Vogulsk national district. The settlement began to be built up with new industrial enterprises, administrative buildings, apartment houses, public and cultural institutions. By the end of 1950s, pebble roads were laid in the settlement.

In 1940, Ostyako-Vogulsk was renamed Khanty-Mansiysk, and the district was renamed Khanty-Mansiysk, since at that time Ostyak tribes began to be called Khanty, and Voguls tribes — Mansi. In 1950, Khanty-Mansiysk received the status of a city, including Samarovo village. Since 1977, Khanty-Mansiysk has become the administrative center of the Khanty-Mansiysk Autonomous Okrug formed from the national district.

Sights in Khanty-Mansiysk

Torum Maa Open Air Museum (Ulitsa Sobyanina, 20, Khanty-Mansiysk) is located on one of the seven holy hills, in the Samarovsky Churas Nature Park, and features authentically reconstructed buildings and dwelling of indigenous peoples of the North, including a Mansi winter camp and traditional Khanty residential and household structures dating to the early-mid-19th century. You can learn more about hunting culture of the Khanty and Mansi on a special hiking trail.

At the museum you can find a 15th-17th century smithy, reconstructed using materials from archaeological excavations of Emder city; displays of idols and protectors of this land. The museum is especially active during traditional holidays of the Ob river Ugric people when Khanty and Mansi come from all over to celebrate. The most popular of these are: Tylasch pori (the Rite of Offering to the Moon), which takes place in February or March when the moon is waxing; Crow Day, which symbolizes the beginning of spring and is celebrated in April; the International Day of the World’s Indigenous Peoples, which is celebrated globally on August 9; and the main holiday for the museum staff and visitors — the anniversary of the Torum Maa Museum on October 30.

Archeopark Cultural and Tourist Complex (in Khanty-Mansiysk) covers 3.5 hectares near a rock outcropping and includes a geological monument, the Samarov Villiage Archaeological Monument (dating from the 11th-18th centuries), and a the Sculpture Park with giant bronze sculptures of mammoths and other Pleistocene-era animals and Paleolithic humans.

The park was set up where the bones of mammoths and other pre-historic animals have been found. The first large bones and tusks were found in the 19th century, when the northern region came to be called the “elephant homeland.” For local inhabitants, the archaeological findings along the river banks were not so uncommon. The bones had been in demand as a decorative material and therapeutic powder.

All the sculptures were created in cooperation with paleontologists, who made sure that the ancient inhabitants of this area look as authentic as possible. Some of the sculptures, for instance, rhinoceroses, were made in life size, while others are two to three times larger. The height of the largest sculpture in the Mammoth composition is eight meters. The sculptures are lit up at night. The little mammoth is named KoJourka. The sculpture probably has the world's only sign that prohibits mammoth climbing.

Sights Near Khanty-Mansiysk City

Floating Chapel-Beacon in Honor of Saint Nicholas (20 kilometers Khanty-Mansiysk) opened in 2013 near the confluence of two mighty Siberian rivers — the Ob and Irtysh. Blessed by Bishop Pavel of Khanty-Mansiysk and Surgut and consecrated by Kirill, Patriarch of Moscow and all Rus, it is Russia's first floating chapel-lighthouse. The chapel is eight meters high, it weighs 10 tons and is fixed on a pontoon. Below the cross crowning the chapel there is a beacon light. There are eight illuminated alcoves with icons. The chapel is not intended to hold a service inside. Only maintenance personnel looking after the power supply can moor to it.

Originally the idea of building the chapel was suggested by S. Sandulov, president of the local branch of the Association of Ports and River Transport Owners. For river transport workers the Ob-Irtysh confluence is a special place. And for the local people — Khanty and Mansi — this is a sacred area. However, for a long time there was no monument or sign to mark the place. At the confluence of the Ob and Irtysh people have traditionally made a wish by throwing a coin into the water. The water here is considered to be sacred and many tourists wash themselves with the water of the two rivers.

Silava Ethnographic Center (near Uray, 250 kilometers east of Khanty-Mansiysk) and the Ela Hoth community of indigenous peoples "was founded in 2008 to preserve features of the traditional culture and way of life on the site of the former village of New Silava. Visitors can participate in Mansi ceremonies and celebrations and Mansi cooking and engage in recreational activities such as skiing, sledding, tubing, ice sliding and riding a snowmobile "Buran" in the winter; and pick mushrooms, berries, medicinal plants and go boating in the summer. The center may difficult to get to.

Swimming is possible in the cold Konda River. You can also go hiking on eco-trails and participate in various types of fishing and children's entertainment programs. The community has assembled a small museum of household items and fishing items. You can see how fishing camps were set up and a functioning bread oven and a machine for weaving mats and try grinding flour at the mill and baking bread.

Priobskoye Field

The Priobskoye field (65 kilometers east of Khanty-Mansiysk, and 100 kilometers west of Nefteyugansk) is an oil field that occupies an area of 5,466 square kilometers (2,110 square miles. It is located along both banks of the Ob River, and is serviced by the town of

The field was discovered in 1982. The northern three-quarters of the field was controlled by YUKOS via unit Yuganskneftegaz, and began oil production in 2000. In 2004, Yuganskneftegaz was bought by Rosneft, which is now the operating company of that portion of the field. The southern quarter of the field was controlled by Sibir energy, which began a joint venture with Sibneft to develop the field, with volume production beginning in 2003. Sibneft subsequently acquired complete control of the field via a corporate maneuver to dilute Sibir's holding. Sibneft is now majority controlled by Gazprom and renamed Gazprom Neft.

In 2007, the field was producing 675,000 barrels per day: 550,000 barrels per day in the northern Rosneft area and 125,000 barrels per day in the southern Gazprom Neft area. For 2008, Rosneft reported a growth of production to 680,000 barrels per day, while Gazpromneft's share grew slightly. In 2009, Gazprom Neft produced 160,000 barrels per day in its share of the field. In September 2019, Russia’s finance ministry approved tax breaks for developing the Priobskoye oilfield, Russia’s largest, to oil giants Rosneft and Gazprom Neft, Alexei Sazano.

Surgut (300 kilometers east of Khanty-Mansiysk by road) located on the Ob River and is one of the few cities in Russia that has a larger population than the capital of its federal subject. It is home to about 375,000 people compared to 80,000 in Khanty-Mansiysk. Surgut is home to the largest port on the Ob River, the largest road-railway junction in northwest Siberia. Two of the world's most powerful power plants — the SDPP-1 (State District Power Plant 1) and SDPP-2 (State District Power Plant 2), which produce over 7,200 megawatts — are also there supply most of the region with relatively cheap electricity.

Surgut's economy is tied to oil production (the city is known as "The Oil Capital of Russia") and the processing of natural gas. The most important enterprises are the oil firm Surgutneftegaz and Surgutgazprom (a unit of Gazprom). The Surgut-2 Power Station providing Energy for the city is the largest gas-fired power station in the world. In addition, there are factories: gas processing, stabilization of condensate, motor fuel. Enterprises food (meat processing, dairy, etc.) industry, timber industry. Manufacture of building materials (production of reinforced concrete structures, etc.).

The city is served by the Surgut International Airport, which offers flights to Moscow, St. Petersburg, Dubai, Irkutsk, and a number of other cities. Through Surgut are trains to the east (in Novy Urengoy, Nizhnevartovsk), to the south-west (in Tyumen, Moscow, Novosibirsk, Ufa, Chelyabinsk, Yekaterinburg). Road P-404 connects Surgut with Tyumen. Places to stay in Surgut include the Ob, Den, Ark, and Center hotels

Old Surgut is a historical and ethnographic complex with 14 restored copies of wooden houses that once stood in the city. Among them “house of nature”, “House of local historian”, “house of Cossacks”, “House of indigenous peoples of the North” and others. Every winter, the center hosts a festival of ice sculptures.

Barsova Mountain Tract (west of Surgut) is located he state natural and archaeological park. Barosova Gora stretches for eight kilometers along the right Bank of the Ob river. Along the tract there are remains of ancient buildings, sanctuaries, burial grounds, some dating back to the Stone Age. In total, there are more than 400 archaeological sites on Barsova Mountain. It is better to visit this place in the summer or early autumn. The standard tour lasts about three hours.

Nefteyugansk

Nefteyugansk(30 kilometers west of Surgut) is located to south of the Ob River and is home to about 125,000, people. It was founded on October 16, 1967, after an oil field had been discovered on a small forest clearing in the middle of the taiga marshland in 1961. The main and the only big enterprise in the city, Yuganskneftegaz, was founded in February 1966. The name 'Yugansk' comes from the indigenous Khanty name of a small river near the city, neft' means oil in Russian, and gaz is natural gas.

The economy of the city remains petroleum-based, and was a major center for the Russian oil enterprise YUKOS, which owned Yuganskneftegaz. In fact, the "Yu" in "YUKOS" comes from the "yu" in "Nefteyugansk" and therefore from "Yuganskneftegaz". The other three letters come from the oil-refining factory "Kuibyshev-Org-Sintez", situated in Samara.

Nefteyugansk has been at the center of violence and drama involving YUKOS. On June 26, 1998, city mayor Vladimir Petukhov was shot dead on the way to his office. Before his murder, Petukhov had been on a hunger strike demanding that the chairmen of municipal and district tax offices be dismissed from their positions and a criminal case against Yukos be filed on counts of tax evasion. Petukhov's widow later on called for an investigation into Mikhail Khodorkovsky's role in events. Back then Khodorkovsky was head of Yukos. On September 20, 2005 Dmitry Yegortsev, acting mayor of Nefteyugansk, was assaulted and wounded with a knife. After the stabbing of Yegortsev, Igor Gribanov took over City Hall as acting mayor. Just a few months later, he died of carbon monoxide poisoning at his home on January 6, 2006. Since January 2005, Yuganskneftegaz has been owned by the state-owned oil company Rosneft. [Source: Wikipedia]

Hay Al Ruv Ethnographic Center of Indigenous Peoples of the North is an 1.5-hectare open air ethnographic which recreates the Khanty camp and has a house, storage shed, traditional tent, "red" tent for visitors and a bread oven.

Nizhnevartovsk

Nizhnevartovsk (220 kilometers east of Surgut) is home to about 250,000 people. Since the 1960s, the town has grown rapidly in the coat-tails of the Western Siberian oil boom due to its location beside the Samotlor oil field along the right bank of the Ob River. The presence of the petroleum industry has made it one of the wealthiest cities in Russia. Accommodation is available at the Hope, Aviator, Venice and Waters hotels.

Nizhnevartovsk is situated in the Sredneobskaya Lowland of West Siberian Plain, in the middle course of the Ob River on its northern bank. It remained a relatively small settlement until the 1960s when the Soviet authorities began widespread prospecting for the petroleum industry in the Western Siberia region, discovering the Samotlor oil field, one of the largest oil fields in the world, beneath the nearby Lake Samoltor to the north of Nizhnevartovsk. During the early boomtown years, Komsomol volunteers were brought in from across the country to construct the city, whose population soared from 2300 people in 1959 to 15,663 in 1970.

Lake Samotlor is the home of the massive Samotlor oil field. A visit to the lake is part of a local oil tour, during which you can see how oil is produced, and study the history of the development of fields in Western Siberia. Tourists visit the Samotlor oil field, the school of drilling masters and eat in the dining room with the oilmen. The tours are hard to arrange on the spot, They need to booked in advance through a travel company. Oil tours can be combined with a visit to a Khanty camp.

Samotlor Field

Samotlor Field (near Nizhnevartovsk) is the largest oil field of Russia and the sixth largest in the world. Owned and operated by Rosneft, it is located at Lake Samotlor in Nizhnevartovsk district and covers 1,752 square kilometers (676 square miles). The field was discovered in 1965; development began in 1967 and first oil was produced in 1969. Nearby Nizhnevartovsk went from being a small village into a booming oil city as Samotlor became the most important oil production base of the Soviet Union. After breakup of the Soviet Union the field was owned by Samotlorneftgaz and TNK-Nizhnevartovsk, which later formed TNK-BP.

At Samotlor Field a total of 2,086 well clusters (containing more than 17,000 wells) have been built and about 2.6 billion tons of oil has been produced. The peak production occurred in 1980 when Samotlor produced 158.9 million tons of oil. Production has been in decline ever since, although according to TNK-BP the field production has stabilized over the past few years.

The proven reserves are approximately 44 billion barrels. The field is 80 percent depleted with water-cut exceeding 90 percent. At the end of the 1990s, production rate dropped to 300,000 barrels per day. However, through an aggressive exploration program and application of cutting-edge technologies TNK-BP had raised production up to 750,000 barrels per day. TNK-BP plans to invest US$1 billion per year for maintaining oil production at the level of 30 million tons per year. The production of oi in 2012 was 332,782 barrels per day. The estimated oil in place is 4 billion barrels. The oil comes from Cretaceous formations.

Ural Mountains

Ural Mountains are the traditional dividing line between Europe and Asia and have been a crossroads of Russian history. Stretching from Kazakhstan to the fringes of the Arctic Kara Sea, the Urals lie almost exactly along the 60 degree meridian of longitude and extend for about 2,000 kilometers (1,300 miles) from north to south and varies in width from about 50 kilometers (30 miles) in the north and 160 kilometers (100 miles) the south. At kilometers 1777 on the Trans-Siberian Railway there is white obelisk with "Europe" carved in Russian on one side and "Asia" carved on the other.

The eastern side of the Urals contains a lot of granite and igneous rock. The western side is primarily sandstone and limestones. A number of precious stones can be found in the southern part of the Urals, including emeralds. malachite, tourmaline, jasper and aquamarines. The highest peaks are in the north. Mount Narodnaya is the highest of all but is only 1884 meters (6,184 feet) high. The northern Urals are covered in thick forests and home to relatively few people.

Like the Appalachian Mountains in the eastern United States, the Urals are very old mountains — with rocks and sediments that are hundreds of millions years old — that were one much taller than they are now and have been steadily eroded down over millions of years by weather and other natural processes to their current size. According to Encyclopedia Britannica: “The rock composition helps shape the topography: the high ranges and low, broad-topped ridges consist of quartzites, schists, and gabbro, all weather-resistant. Buttes are frequent, and there are north–south troughs of limestone, nearly all containing river valleys. Karst topography is highly developed on the western slopes of the Urals, with many caves, basins, and underground streams. The eastern slopes, on the other hand, have fewer karst formations; instead, rocky outliers rise above the flattened surfaces. Broad foothills, reduced to peneplain, adjoin the Central and Southern Urals on the east.

“The Urals date from the structural upheavals of the Hercynian orogeny (about 250 million years ago). About 280 million years ago there arose a high mountainous region, which was eroded to a peneplain. Alpine folding resulted in new mountains, the most marked upheaval being that of the Nether-Polar Urals...The western slope of the Urals is composed of middle Paleozoic sedimentary rocks (sandstones and limestones) that are about 350 million years old. In many places it descends in terraces to the Cis-Ural depression (west of the Urals), to which much of the eroded matter was carried during the late Paleozoic (about 300 million years ago). Found there are widespread karst (a starkly eroded limestone region) and gypsum, with large caverns and subterranean streams. On the eastern slope, volcanic layers alternate with sedimentary strata, all dating from middle Paleozoic times.”

The fauna of the vertebrate animals in the Reserve includes 19 fish, 5 amphibian and 5 reptile. Among the 48 mammal species are elks, roe deer, boars, foxes, wolves, lynxes, badgers, common weasels, least weasels, forest ferrets, Siberian striped weasel, common marten, American mink. Squirrels, beavers, muskrats, hares, dibblers, moles, hedgehogs, voles are quite common, as well as chiropterans: pond bat, water bat, Brandt's bat, whiskered bat, northern bat, long-eared bat, parti-coloured bat, Nathusius' pipistrelle. The 174 bird bird species include white-tailed eagles, honey hawks, boreal owls, gnome owls, hawk owls, tawny owls, common scoters, cuckoos, wookcocks, common grouses, wood grouses, hazel grouses, common partridges, shrikes, goldenmountain thrushes, black- throated loons and others.

Mount Narodnaya: the Highest Mountain in the Urals

Mount Narodnaya (700 kilometers northwest of Khanty-Mansiysk) is the highest mountain in the Urals. Also known as Naroda and Poenurr and "People's Mountain", it is 1,894 meters (6,214 feet) high. It lies in in Khanty–Mansi Autonomous Okrug but is only 500 meters east from the border of Komi Republic. The name is derived from the nearby Naroda River.

Mount Narodnaya is the highest point in European Russia outside the Caucasus and rises 1,772 meters (5,814 ft) above the landscape. Narodnaya is located in the Ural mountains water divide, and therefore on the border between Europe and Asia: The mountain is formed with quartzites and metamorphosed slates of the Proterozoic Eon and Cambrian Period. There are some glaciers on the mountain. Also, there are sparse forests of larch and birch in the deep valleys at the foot of the mountain. The slopes of the mountain are covered with highland tundra.

Mount Narodnaya was identified in 1927. If you ascend from the territory of Ugra, you first need to get to the village of Saranpaul (by helicopter from Berezovo, in the winter you can snowmobile), then about 180 kilometers to overcome by all-terrain transport to the camp site “Desired”, where you can climb Narodnaya and Manaragu. The cost of the tour, depending on the time of year, transport and service varies from 15,000 to 200,000 rubles, with a lot of the cost depending on whether you use a helicopter or not..

The easiest route to the summit is a technically easy hike on the moderate north-west slope. Depending on snow and ice conditions, crampons may be required. The south wall of Narodnaya is steeper and less commonly used to reach the summit. Accommodation: The cost of living at the camp site “Desired” — from 2300 rubles per day. In the forest in tent-for free.

Numto Natural Park

The Numto Natural Park (400 kilometers north of Surgut) is in the center of the Western-Siberian plain. The park covers 7,217 square kilometers and was created in 1997 to preserve the unique natural complexes of the Siberian Uvaly and protect the places where the the northern Khanty and forest Nenets live and work. The area is also inhabited by many animals and birds included osprey, white-tailed eagle, golden eagle, red-footed falcon, gyrfalcon, and others.

Because of its remoteness and difficulty to access, the Numto lake area remained a “blank space” during the development of Siberia. It was explored properly only in the early 20th century. It was first described by A. Dunin-Gorkavitch, who reached the place with reindeer teams in November 1901. He wrote: “Thus, during this journey I was able to explore the Kazym River and the watersheds of four other rivers: Kazym and Nadym on one side, Pima and Trom-Yugan on the other, as well as the Samoyed Lake Numto, known as “the lake of God”. The lake is located at the following coordinates: 63°30'N 41°30'E. It's oval in shape and has a narrow sandy spit from the northwest”.

The traveler gives a rather detailed description of some of the area's features: “...to the south from the lake, some 35 kilometers away, there is a watershed of four- rivers, from which the Kazym River begins. The watershed area is actually a tundra with huge hills up to 64 meters high with bogs in between. And these very bogs have springs and that is where the rivers Kazym, Nadym, Pim, and Trom-Yugan begin”.

Numto Lake was a kind of a sanctuary for peoples of the northern Ob. It was worshiped like a living creature. Even fishing was prohibited there. Some of these religious bans still exist; for example, it is not permitted to chop ice with an axe, fix anchoring poles in the lake bottom or block the connection between the lake and the Ukhlor Gulf with nets. With the coming of the winter, the Khanty and Nenets people come to Holy Island to offer a deer in sacrifice.

Image Sources: Wikimedia Commons

Text Sources: Federal Agency for Tourism of the Russian Federation (official Russia tourism website russiatourism.ru ), Russian government websites, UNESCO, Wikipedia, Lonely Planet guides, New York Times, Washington Post, Los Angeles Times, National Geographic, The New Yorker, Bloomberg, Reuters, Associated Press, AFP, Yomiuri Shimbun and various books and other publications.

Updated in September 2020

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Khanty-Mansi Autonomous Okrug

Khanty-Mansi Autonomous Okrug — Yugra [lower-alpha 1] , commonly shortened to Khantia-Mansia, is a federal subject of Russia (an autonomous okrug of Tyumen Oblast ). It has a population of 1,532,243 as of the 2010 Census . [4] Its administrative center is located at Khanty-Mansiysk .

Administrative divisions

Demographics, settlements, ethnic groups, vital statistics, external links.

The peoples native to the region are the Khanty and the Mansi , known collectively as Ob-Ugric peoples , but today the two groups only constitute 2.5% of the region's population. The local languages, Khanty and Mansi , are part of the Ugric branch of the Finno-Ugric language family, and enjoy a special status in the autonomous okrug. Russian remains the only official language.

In 2012, the majority (51%) [7] of the oil produced in Russia came from Khanty-Mansi Autonomous Okrug, giving the region great economic importance in Russia and the world. It borders Yamalo-Nenets Autonomous Okrug to the north, Komi Republic to the northwest, Sverdlovsk Oblast to the west, Tyumen Oblast to the south, Tomsk Oblast to the south and southeast and Krasnoyarsk Krai in the east.

The okrug was established on December   10, 1930, as Ostyak-Vogul National Okrug ( Остя́ко-Вогу́льский национа́льный о́круг ). In October 1940, it was renamed the Khanty-Mansi National Okrug . In 1977, along with other national okrugs of the Russian SFSR , it became an autonomous okrug (Khanty-Mansi Autonomous Okrug). In 2003, the word " Yugra " was appended to the official name. [8]

The okrug occupies the central part of the West Siberian Plain .

Principal rivers include the Ob and its tributaries Irtysh and Vatinsky Yogan . There are numerous lakes in the okrug, the largest ones are Numto , Tormemtor , Leushinsky Tuman and Tursuntsky Tuman , among others. [9]

The northeasterly line of equal latitude and longitude traverses the Khanty-Mansi Autonomous Okrug.

Population : 1,674,676 (2020); [10] 1,532,243   ( 2010 Russian census ) ; [4] 1,432,817   ( 2002 Census ) ; [11] 1,268,439   ( 1989 Soviet census ) . [12]

Khanty-Mansi Autonomous Okrug has an area of 523,100   km 2 , but the area is sparsely populated. The administrative center is Khanty-Mansiysk , but the largest cities are Surgut , Nizhnevartovsk , and Nefteyugansk .

The Indigenous population ( Khanty , Mansi , Komi , and Nenets ) is only 2.8% of the total population in the Khanty-Mansi Autonomous Okrug. The exploitation of natural gas in Khanty-Mansi Autonomous Okrug has attracted immigrants from all over the former Soviet Union. The 2021 Census counted 17 ethnic groups of more than five thousand persons each. The ethnic composition is as follows:

Population of Khanty-Mansi Autonomous Okrug: [13]

Historical population figures are shown below:

Source: [15]

According to a 2012 survey [16] 38.1% of the population of Yugra adheres to the Russian Orthodox Church , 5% are unaffiliated generic Christians , 1% of the population adheres to the Slavic native faith (Rodnovery) or to Khanty-Mansi native faith. Muslims (mostly Tatars ) constitute 11% of the population. In addition, 23% of the population declares to be spiritual but not religious , 11% is atheist , and 10.9% follows other religions or did not give an answer to the question. [16] According to recent reports Jehovah's Witnesses have been subjected to torture and detention in Surgut. [18]

In Khanty-Mansi Autonomous Okrug, the primary transport of goods is by water and railway transport; 29% is transported by road, and 2% by aviation. The total length of railway tracks is 1,106   km. The length of roads is more than 18,000   km.

• Hockey Club Ugra
• List of Chairmen of the Duma of the Khanty-Mansi Autonomous Okrug

Related Research Articles

Khanty-Mansiysk is a city in west-central Russia. Technically, it is situated on the eastern bank of the Irtysh River, 15 kilometers (9.3 mi) from its confluence with the Ob, in the oil-rich region of Western Siberia. Though it is an independent city, Khanty-Mansiysk also functions as the administrative centre of Khanty-Mansiysky District, and the administrative center of Khanty-Mansi Autonomous Okrug–Yugra.

Nyagan is a town in the northwest of Khanty–Mansi Autonomous Okrug, Russia, located near the Ob River and 230 kilometers (140 mi) northwest of Khanty-Mansiysk. It is named after the Nyagan-Yugan River, a tributary of the Ob River. Population: 63,034 (2021 Census) ; 54,890 (2010 Russian census) ; 52,610 (2002 Census) ; 54,061 (1989 Soviet census) .

Megion is a town in Khanty-Mansi Autonomous Okrug–Yugra, Russia, located at the altitude of 45 meters (148 ft) above sea level, on the right bank of the Ob River, 380 kilometers (240 mi) east of Khanty-Mansiysk and 760 kilometers (470 mi) northeast of Tyumen. The area of the town is 50.51 square kilometers (19.50 sq mi) and the nearest airport is in Nizhnevartovsk. Population: 49,449 (2010 Russian census) ; 46,566 ; 39,783 (1989 Soviet census) .

Yugorsk is a town in Khanty–Mansi Autonomous Okrug, Russia, located in the northwestern part of the East-West lowland, 420 kilometers (260 mi) from Khanty-Mansiysk. Population: 34,067 (2010 Russian census) ; 30,285 (2002 Census) ; 24,928 (1989 Soviet census) .

Sovetsky is a town and the administrative center of Sovetsky District in Khanty-Mansi Autonomous Okrug, Russia, located 470 kilometers (290 mi) west of Khanty-Mansiysk, the administrative center of the autonomous okrug. Population: 26,495 (2010 Russian census) ; 23,230 (2002 Census) ; 21,123 (1989 Soviet census) .

Lyantor is a town in Surgutsky District of Khanty–Mansi Autonomous Okrug, Russia, located on the Pim River, 625 kilometers (388 mi) northeast of Khanty-Mansiysk, the administrative center of the autonomous okrug. Population: 38,992 (2010 Russian census) ; 33,011 (2002 Census) ; 22,071 (1989 Soviet census) .

Pokachi is a town in Khanty–Mansi Autonomous Okrug, Russia, located on the right bank of the Vatyegan River, 350 kilometers (220 mi) east of Khanty-Mansiysk and 800 kilometers (500 mi) northeast of Tyumen. Population: 17,171 (2010 Russian census) ; 17,017 (2002 Census) ; 11,536 (1989 Soviet census) .

Kogalym is a town in Khanty-Mansi Autonomous Okrug, Russia, located on the Inguyagun River 325 kilometres (202 mi) northeast of Khanty-Mansiysk. Population: 58,181 (2010 Russian census) ; 55,367 (2002 Census) ; 44,297 (1989 Soviet census) .

Beloyarsky is a town and the administrative center of Beloyarsky District in Khanty-Mansi Autonomous Okrug, Russia, located on the Kazim River, northwest of Khanty-Mansiysk, the administrative center of the autonomous okrug. Population: 20,283 (2010 Russian census) ; 18,721 (2002 Census) ; 20,534 (1989 Soviet census) .

Raduzhny is a town in Khanty-Mansi Autonomous Okrug, Russia, located on the Agan River, 475 kilometers (295 mi) northeast of Khanty-Mansiysk and 975 kilometers (606 mi) northeast of Tyumen. Population: 43,399 (2010 Russian census) ; 47,060 ; 43,726.

Pyt-Yakh is a town in Khanty–Mansi Autonomous Okrug, Russia, located on the east bank of the Bolshoy Balyk River, southeast of Khanty-Mansiysk. Population: 41,488 (2010 Russian census) ; 41,813 (2002 Census) ; 17,101 (1989 Soviet census) .

Beloyarsky District is an administrative and municipal district (raion), one of the nine in Khanty-Mansi Autonomous Okrug of Tyumen Oblast, Russia. It is located in the north of the autonomous okrug. The area of the district is 41,574 square kilometers (16,052 sq mi). Its administrative center is the town of Beloyarsky. Population: 9,766 ; 9,493 (2002 Census) ; 8,927 (1989 Soviet census) .

Khanty-Mansiysky District is an administrative and municipal district (raion), one of the nine in Khanty-Mansi Autonomous Okrug, Russia. It is located in the center of the autonomous okrug. The area of the district is 46,400 square kilometers (17,900 sq mi). Its administrative center is the town of Khanty-Mansiysk. As of the 2010 Census, the total population of the district was 19,362.

Kondinsky District is an administrative and municipal district (raion), one of the nine in Khanty-Mansi Autonomous Okrug of Tyumen Oblast, Russia. It is located in the south of the autonomous okrug. The district is 55,170 square kilometers (21,300 sq mi). Its administrative center is the urban locality of Mezhdurechensky. Population: 34,494 ; 35,018 (2002 Census) ; 36,640 (1989 Soviet census) . The population of Mezhdurechensky accounts for 32.1% of the district's total population.

Nizhnevartovsky District is an administrative and municipal district (raion), one of the nine in Khanty-Mansi Autonomous Okrug, Russia. The area of the district is 118,500 square kilometers (45,800 sq mi). Its administrative center is the city of Nizhnevartovsk. Population: 35,745 ; 33,508 (2002 Census) ; 28,288 (1989 Soviet census) .

Oktyabrsky District is an administrative and municipal district (raion), one of the nine in Khanty-Mansi Autonomous Okrug of Tyumen Oblast, Russia. It is located in the western central part of the autonomous okrug. The area of the district is 24,500 square kilometers (9,500 sq mi). Its administrative center is the urban locality of Oktyabrskoye. As of the 2010 Census, the total population of the district was 32,224, with the population of Oktyabrskoye accounting for 11.3% of that number.

Sovetsky District is an administrative and municipal district (raion), one of the nine in Khanty-Mansi Autonomous Okrug of Tyumen Oblast, Russia. It is located in the southwest of the autonomous okrug. The area of the district is 29,768.74 square kilometers (11,493.77 sq mi). Its administrative center is the town of Sovetsky. Population: 48,059 ; 44,720 (2002 Census) ; 73,247 (1989 Soviet census) . The population of the administrative center accounts for 55.1% of the district's total population.

Surgutsky District is an administrative and municipal district (raion), one of the nine in Khanty-Mansi Autonomous Okrug, Russia. It is located in the center of the autonomous okrug. The area of the district is 105,190 square kilometers (40,610 sq mi). Its administrative center is the city of Surgut. Population: 113,515 ; 106,624 (2002 Census) ; 74,685 (1989 Soviet census) .

Uray a town in Khanty–Mansi Autonomous Okrug, located on the Konda River 350 kilometres (220 mi) from Khanty-Mansiysk. Population: 39,457 (2010 Russian census) ; 38,872 (2002 Census) ; 37,198 (1989 Soviet census) .

Agirish is an urban-type settlement in Sovetsky District of Khanty-Mansi Autonomous Okrug, Russia. Population: 2,856 (2010 Russian census) ; 2,831 (2002 Census) ; 3,592 (1989 Soviet census) .

• ↑ Russian and Mansi : Ханты-Мансийский автономный округ — Югра, Khanty-Mansiyskiy avtonomnyy okrug — Yugra; Khanty : Хӑнты-Мансийской Aвтономной Округ
• ↑ Президент Российской Федерации.   Указ   №849   от   13 мая 2000 г. «О полномочном представителе Президента Российской Федерации в федеральном округе». Вступил в силу   13 мая 2000 г. Опубликован: "Собрание законодательства РФ", No.   20, ст. 2112, 15 мая 2000 г. (President of the Russian Federation.   Decree   # 849   of   May 13, 2000 On the Plenipotentiary Representative of the President of the Russian Federation in a Federal District . Effective as of   May 13, 2000.).
• ↑ Госстандарт Российской Федерации.   №ОК 024-95   27 декабря 1995 г. «Общероссийский классификатор экономических регионов. 2.   Экономические районы», в ред. Изменения №5/2001 ОКЭР. ( Gosstandart of the Russian Federation.   # OK 024-95   December 27, 1995 Russian Classification of Economic Regions. 2.   Economic Regions , as amended by the Amendment   # 5/2001 OKER. ).
• 1 2 3 Russian Federal State Statistics Service (2011). Всероссийская перепись населения 2010 года. Том   1 [ 2010 All-Russian Population Census, vol.   1 ] . Всероссийская перепись населения 2010   года [2010 All-Russia Population Census] (in Russian). Federal State Statistics Service .
• ↑ "Об исчислении времени" . Официальный интернет-портал правовой информации (in Russian). June 3, 2011 . Retrieved January 19, 2019 .
• ↑ Official throughout the Russian Federation according to Article   68.1 of the Constitution of Russia .
• ↑ В Ханты-Мансийском автономном округе добыта 10-миллиардная тонна нефти
• ↑ "Decree of the President of the Russian Federation of July 25, 2003 No. 841" (in Russian). Official website of the President of Russia .
• ↑ Google Earth
• ↑ 2020 Russian Subjects Population
• ↑ Federal State Statistics Service (May 21, 2004). Численность населения России, субъектов Российской Федерации в составе федеральных округов, районов, городских поселений, сельских населённых пунктов   – районных центров и сельских населённых пунктов с населением 3   тысячи и более человек [ Population of Russia, Its Federal Districts, Federal Subjects, Districts, Urban Localities, Rural Localities—Administrative Centers, and Rural Localities with Population of Over 3,000 ] (XLS) . Всероссийская перепись населения 2002   года [All-Russia Population Census of 2002] (in Russian).
• ↑ Всесоюзная перепись населения 1989   г. Численность наличного населения союзных и автономных республик, автономных областей и округов, краёв, областей, районов, городских поселений и сёл-райцентров [ All Union Population Census of 1989: Present Population of Union and Autonomous Republics, Autonomous Oblasts and Okrugs, Krais, Oblasts, Districts, Urban Settlements, and Villages Serving as District Administrative Centers ] . Всесоюзная перепись населения 1989   года [All-Union Population Census of 1989] (in Russian). Институт демографии Национального исследовательского университета: Высшая школа экономики [Institute of Demography at the National Research University: Higher School of Economics]. 1989 – via Demoscope Weekly .
• ↑ "Russian Census of 2021" . (in Russian)
• ↑ Перепись-2010: русских становится больше Archived December 25, 2018, at the Wayback Machine . Perepis-2010.ru (2011-12-19). Retrieved on 2013-08-20.
• ↑ Russian Federal State Statistics Service
• 1 2 3 "Arena: Atlas of Religions and Nationalities in Russia" . Sreda, 2012.
• ↑ 2012 Arena Atlas Religion Maps . "Ogonek", № 34 (5243), 27/08/2012. Retrieved 21/04/2017. Archived .
• ↑ "7 Jehovah's Witnesses Brutally Tortured in Russia, Spokesman Says" . February 20, 2019.
• Official website of Khanty-Mansiysk Autonomous Okrug – Yugra Archived June 6, 2017, at the Wayback Machine
• Official site of Khanty-Mansi Duma (in Russian)
• Informational website of Khanty-Mansiysk Autonomous Okrug – Yugra (in Russian)

Scotiabank Follows Through On Growth Plans With KeyCorp Deal

• Canadian lender has plan to invest more in North America
• KeyCorp was hit hard by last year’s regional-bank crisis

Bank of Nova Scotia is making good on plans to invest more capital in the US with a $2.8 billion deal for a minority stake in KeyCorp , which was among the US regional banks hit hardest in last year’s tumult.

Scotiabank will acquire 14.9% of Cleveland-based KeyCorp in two separate tranches by buying shares at $17.17 each, representing an 11% premium to their volume-weighted average price over the past 20 trading days, it said in a statement Bloomberg Terminal Monday.