thesis about korean drama in the philippines

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Understanding the Embrace of Filipino Teenagers on Korean Dramas _________________________________________ An Academic Essay

Over a decade, the Korean Wave has swept throughout the Philippine media industry. Every day we can see a lot of Korean dramas on television. Even in social media, its cancerous spread made it more popular. On a monthly basis, fifty-eight percent (58%) of the Philippine population are active on social media, the 15th highest penetration rate in the world (wearesocial.com). Knowing this fact, the Korean dramas have been reaching more audiences. Moreover, Korean dramas manufactured a lot of products such as clothes, goods, electronic devices and cosmetics from Korea and even in the local market. We also see ubiquitous Korean restaurants and Korean-themed food stalls everywhere. Teenagers then begin to follow this trend. Philippines having a population of young people, the ripple effect of this trend grows continuously.Watching Korean dramas is one of entertainments the teens have. And as this practice grows over time, Korean dramas influenced the personhood of the teenagers. The succeeding sections will discuss the effects of Korean dramas and how it affects the view of the teenagers.

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This study aims to find out the impact of watching Korean dramas among the selected Senior High school students of the Marinduque Midwest College and to determine the factors why most of the Filipino youth especially the students are attracted to watch Korean dramas. Specifically it attempts to answer the following questions: what is the socio-demographic profile of the students in terms of age and gender; what are the factors that influence the Filipino teenagers specifically the Senior High School students to watch Korean dramas and what are the impacts of Korean dramas among the Senior High school students of Marinduque Midwest College in terms of Lifestyle and Behaviors. The method utilized in this study was mixed method both qualitative and quantitative research. Respondents of this study were 106 senior high school students and selected using purposive sampling technique. Self-constructed questionnaire-checklist lifted from different sources and adapted by the researcher was utilized to gather necessary data for this study. Data were presented using graphs and tables. Frequency, percentage, ranking and weighted mean were used to analyze and interpret the data gathered. Results showed that the main factors why most of the Senior High school students are attracted to watch Korean dramas were because of the fact that it features good-looking actors/actresses (Cast) and simply the content/stories each Korean dramas depicts. Results further showed that majority of the respondents spent more than 5 hours in watching and sacrifice mostly their sleep. Topping the list of what the students adapt/pick up in watching were the language and Fashion/Style. Considering the foregoing conclusions, the researchers recommend the following: 1) The researchers recommend future researchers to tackle and focus on the content of Korean dramas through using content analysis research; 2) The researchers recommend future researchers to conduct a study on a comparative analysis between Korean teledramas and Filipino Teledramas; 3) The researchers recommend future researchers to tackle and focus on the impact of watching Korean dramas on the academic performance of the students; 4) The Future researchers may conduct further and in-depth studies on the impact of Korean dramas among the Filipino youths; 5) The researchers have recommended that the Senior High school students should practice time-management and use their time wisely when it comes in watching. Keywords: Korean dramas, Impact of watching Korean dramas, Lifestyle and behaviors, Filipino youths and Senior High school students

A Comparative Study on the Effects of Korean Drama Consumption to the Patriotism of University of the East - Caloocan Grade 12 HUMSS Fans and Non-fans, 2018

This study explored the possible effects of watching Korean TV drama on the patriotism of students. The rise of Hallyu 1.0 or Korean TV drama to popularity in the mid-1990s became possible through the help of media. Three theories were utilized to explain the successful proliferation of K-drama in Asian countries: Cultural Proximity Theory, Media Dependency Theory, and Uses and Gratifications Theory. However, despite the success of Hallyu, anti-Hallyu movements have been formed across Asia, eliciting different explanations from experts, one of which is linked to the concept of patriotism. In order to validate the relationship, the researchers conducted an in-depth interview with five K-drama fans and five non-fans, and compared and contrasted the patriotism of the members of each group in relation to K-drama consumption. In this study, patriotism is defined as the pride one feels for his country. The results showed that participants are both proud of being a Filipino and of the Philippines regardless of K-drama consumption. However, this pride tends to be less manifested in the actions of K-drama fans as opposed to non-fans, because said fans prefer Korean TV drama to Filipino TV drama. K-drama fans patronize K-drama merchandise over Filipino drama merchandise, and finds patronizing the latter embarrassing. Furthermore, K-drama fans compared the Filipino culture to South Korean culture wherein they perceive the latter as superior over the former. Hence, the researchers concluded that watching K-dramas negatively affects the patriotism of students. However, the relationship is deemed to be substantially weak due to: (a) conflicting data, and (b) arbitrary nature of patriotism, since the subjective nature of ―pride‖ warrants its absence of manifestation without constituting to unpatriotic values. Nevertheless, this study is still significant since it will alert concerned authorities on the negative effects of K-dramas on patriotism and will urge them to respond accordingly.

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... Transnational audience reception as a theater of struggle: young Filipino women's reception of Korean ... aside from the global penetration of Hollywood movies and TV programs. ... of Korean television dramas ranging from melodramas, historical dramas, and comedy-dramas that ...

This study examines the ‘theater of struggle’ in young Filipino women’s reception of Korean television dramas in view of the American cultural imperialism that is deeply entrenched in the Philippine society. Mainly anchored on Gramsci’s concept of hegemony and Stuart Hall’s encoding-decoding theory, the researcher conducted a reception analysis through a textual analysis of selected Korean television comedy-dramas and focus group discussions with young Filipino women in different colleges. The young Filipino women expressed cultural affinity with the culture, storylines, values, and environment in Korean and other Asian television dramas that have invaded the Philippines in the twenty-first century. ‘Negotiation, resistance, and struggle’, in Hall’s sense, against both the liberalism in American dramas and the pre-modern themes in local dramas were manifested in the young women’s discourses. Consequently, American cultural imperialism in the Philippines was undermined, challenged, and to some extent subverted. The study also looked into the young women’s dominant, negotiated, and oppositional readings of the dominant capitalist patriarchal values and ideologies that were embedded in selected Korean dramas. While there were young female participants who subscribed to global capitalist values showing their cooptation within Western cultural hegemonic domains, the young women largely articulated negotiated readings of capitalist values and oppositional readings with regard to the dominant ideology of capitalist patriarchy. In reading the selected Korean dramas reflexively, the young women identified social pathologies of poverty, class inequality, and capitalist patriarchal values and constructed emancipatory discourses with regard to these.

This study looked into the qualities of Korean movies that affect the Academic Performances of 4th year students of college of secondary education of BISCAST. Specifically, the questions investigated are as follows: 1. What are the qualities of Korean movies that affects the academic performances of 4th Year college students of Education at Bicol State College of Applied Sciences and Technology? 2. How do the qualities of Korean movies affect their academic performances? The study used the theories of Straubhaar’s Cultural Proximity Theory, Ball-Rockeach and De Fleur’s Media Dependency Theory. The researchers conducted survey among 156 students of 4th Year College of Secondary Education. The study found out that the qualities of Korean movies such as language, physical appearance of the casts, fashion styles, storytelling, theme, gravity of violence, production design, characterization style and the entertainment quality do not affect the academic performance of 4th Year College Students of Secondary Education at Bicol State College of Applied Sciences and Technology. However, there are themes or impacts from the Korean movies to the students making them better individual as a student such as Korean movies help to find inspiration, contentment, self-improvement, determination and hard work and also they can still manage their time. On the negative sense, some of them cannot focus on their studies, cannot submit their projects on time, and et

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This research paper focused on the relationship of South Korean influence, particularly K-pop and K-drama, to the Nationalism of Grade 12 ABM and HUMSS students in EAC-SHS. It includes the strands in EAC-SHS who have the greatest number of students who are interested to either K-pop, K-drama or both. The researchers of this study found out that there is indeed a relationship between the two involved subject matters (South Korean influence and Nationalism of students) as there are respondents of the study who scored low in the test about Philippine Culture and high in the test part about South Korean Culture. The paper provided a list of the things that Filipinos, specifically the youth, can do to balance their interest towards other countries and patriotism to the Philippines given that there is a tendency of today’s generation to admire other culture which in this study is South Koreans, and appreciate less the Philippine culture in terms of its music and telenovelas.

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Home > CONFERENCES > CONF_SHSRESCON > 2022 > PAPER_MPS > 13

Media and Philippine Studies (MPS)

“What’s Wrong with One More Episode?”: A Qualitative Study on Why Korean Dramas are a Hit in the Philippines

Proponent/s Name/s (Last Name, First Name, Middle Initial)

Carlos A. Conda III , De La Salle University Integrated School (Manila) Jada Eloise Y. Cruz , De La Salle University Integrated School (Manila) Giana Kassandra B. Guzman , De La Salle University Integrated School (Manila) Christianne Johanna E. Serrano , De La Salle University Integrated School (Manila)

Document Types

Paper Presentation

Research Advisor (Last Name, First Name, Middle Initial)

Annabelle B. Bonje

Abstract/Executive Summary

With the rising popularity of the Hallyu Wave, numerous Korean trends have been taking over the world, specifically Korean Dramas. This type of media has been the talk of the town, particularly in the Philippines. Ever since the Filipinos' first introduction to K-Dramas in the 1990s, the demand for it has only grown, especially during this pandemic. With its continual movement, it is important to investigate and understand how this phenomenon affects the Filipino people. This study aims to understand the ongoing popularity of Korean Dramas in the Philippines and how it affects and influences various aspects of Filipino lives. This study also intends to identify the components of Korean dramas that make them popular among Filipino audiences and the parallels that can be observed between Filipino and Korean lives based on the said dramas. To answer the research questions and achieve the research objectives, a phenomenological approach was taken to help describe this phenomenon. A total of 12, male and female, self-proclaimed Korean Drama fans ages 18-45 were interviewed via Zoom. To analyze the data, thematic analysis, with reflexivity in mind, was employed to look for recurring themes. Based on the previous literature and interviewees, the unique and non-repetitive plots, talented actors, and quality production have contributed to the popularity of K-Dramas. Furthermore, K-Dramas have influenced their viewers' food preferences, beauty standards, and interest in a foreign country. Lastly, Filipinos have developed a frustration towards their own country due to the better things they see in these K-Dramas.

Korean dramas; Filipino lives; influence; cultural identity; fantastical view

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