thesis about korean drama in the philippines

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Media and Philippine Studies (MPS)

“What’s Wrong with One More Episode?”: A Qualitative Study on Why Korean Dramas are a Hit in the Philippines

Proponent/s Name/s (Last Name, First Name, Middle Initial)

Carlos A. Conda III , De La Salle University Integrated School (Manila) Jada Eloise Y. Cruz , De La Salle University Integrated School (Manila) Giana Kassandra B. Guzman , De La Salle University Integrated School (Manila) Christianne Johanna E. Serrano , De La Salle University Integrated School (Manila)

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Paper Presentation

Research Advisor (Last Name, First Name, Middle Initial)

Annabelle B. Bonje

Abstract/Executive Summary

With the rising popularity of the Hallyu Wave, numerous Korean trends have been taking over the world, specifically Korean Dramas. This type of media has been the talk of the town, particularly in the Philippines. Ever since the Filipinos' first introduction to K-Dramas in the 1990s, the demand for it has only grown, especially during this pandemic. With its continual movement, it is important to investigate and understand how this phenomenon affects the Filipino people. This study aims to understand the ongoing popularity of Korean Dramas in the Philippines and how it affects and influences various aspects of Filipino lives. This study also intends to identify the components of Korean dramas that make them popular among Filipino audiences and the parallels that can be observed between Filipino and Korean lives based on the said dramas. To answer the research questions and achieve the research objectives, a phenomenological approach was taken to help describe this phenomenon. A total of 12, male and female, self-proclaimed Korean Drama fans ages 18-45 were interviewed via Zoom. To analyze the data, thematic analysis, with reflexivity in mind, was employed to look for recurring themes. Based on the previous literature and interviewees, the unique and non-repetitive plots, talented actors, and quality production have contributed to the popularity of K-Dramas. Furthermore, K-Dramas have influenced their viewers' food preferences, beauty standards, and interest in a foreign country. Lastly, Filipinos have developed a frustration towards their own country due to the better things they see in these K-Dramas.

Korean dramas; Filipino lives; influence; cultural identity; fantastical view

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Perceived Influence of Korean Drama in the Culture of Student Viewers in Central Luzon State University

7 Pages Posted: 18 Feb 2021 Last revised: 6 May 2024

Aeriel Joy Posadas

Affiliation not provided to ssrn, danilo vargas.

Central Luzon State University

Date Written: January 18, 2021

This study aimed to find out the perceived influence of Korean drama in the culture of the students in Central Luzon State University by their extent of; watching and the medium usually using to access Korean Dramas. This research is a qualitative paper. There were 49 students representing eight colleges in the university specifically College of Engineering (1); College of Agriculture (4); College of Arts and Sciences (2); College of Education (7); College of Business Administration and Accountancy (15); College of Home Science and Industry (10); College of Veterinary Science and Medicine (7); and College of Fisheries (1). The results were analyzed through descriptive analysis. This research used Regression Analysis which analyzed and concludes between the socio-demographic characteristics and the perceived culture of the respondents by watching Korean Drama. Results show that there is positive relationship in terms of age, sex, length of years watching Korean Drama, frequency of watching in terms of hours spent on a daily basis, and number of series watched by the respondents and the influence of Korean culture as perceived by the respondents in the Korean Drama.

Keywords: Hallyu, K-Drama, Korean Drama, Korean Wave

Suggested Citation: Suggested Citation

Danilo Vargas (Contact Author)

Central luzon state university ( email ).

Science City of Munoz Science City of Munoz Science City Of Munoz, Nueva Ecija 3121 Philippines 3121 (Fax)

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• Corpus ID: 194599182

The influence of Korean dramas to the fashion style of selected Filipino students.

• Min gyeong Kim , M. Kim , S. Kim
• Published 2015

One Citation

International journal of social science and economic research, related papers.

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The Relationship of South Korean Influence (K-pop and K-drama) to the Nationalism of Grade 12 ABM and HUMSS Students in EAC-SHS A Research Proposal

This research paper focused on the relationship of South Korean influence, particularly K-pop and K-drama, to the Nationalism of Grade 12 ABM and HUMSS students in EAC-SHS. It includes the strands in EAC-SHS who have the greatest number of students who are interested to either K-pop, K-drama or both. The researchers of this study found out that there is indeed a relationship between the two involved subject matters (South Korean influence and Nationalism of students) as there are respondents of the study who scored low in the test about Philippine Culture and high in the test part about South Korean Culture. The paper provided a list of the things that Filipinos, specifically the youth, can do to balance their interest towards other countries and patriotism to the Philippines given that there is a tendency of today’s generation to admire other culture which in this study is South Koreans, and appreciate less the Philippine culture in terms of its music and telenovelas.

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A Comparative Study on the Effects of Korean Drama Consumption to the Patriotism of University of the East - Caloocan Grade 12 HUMSS Fans and Non-fans

Melo Mar Cabello

This study explored the possible effects of watching Korean TV drama on the patriotism of students. The rise of Hallyu 1.0 or Korean TV drama to popularity in the mid-1990s became possible through the help of media. Three theories were utilized to explain the successful proliferation of K-drama in Asian countries: Cultural Proximity Theory, Media Dependency Theory, and Uses and Gratifications Theory. However, despite the success of Hallyu, anti-Hallyu movements have been formed across Asia, eliciting different explanations from experts, one of which is linked to the concept of patriotism. In order to validate the relationship, the researchers conducted an in-depth interview with five K-drama fans and five non-fans, and compared and contrasted the patriotism of the members of each group in relation to K-drama consumption. In this study, patriotism is defined as the pride one feels for his country. The results showed that participants are both proud of being a Filipino and of the Philippines regardless of K-drama consumption. However, this pride tends to be less manifested in the actions of K-drama fans as opposed to non-fans, because said fans prefer Korean TV drama to Filipino TV drama. K-drama fans patronize K-drama merchandise over Filipino drama merchandise, and finds patronizing the latter embarrassing. Furthermore, K-drama fans compared the Filipino culture to South Korean culture wherein they perceive the latter as superior over the former. Hence, the researchers concluded that watching K-dramas negatively affects the patriotism of students. However, the relationship is deemed to be substantially weak due to: (a) conflicting data, and (b) arbitrary nature of patriotism, since the subjective nature of ―pride‖ warrants its absence of manifestation without constituting to unpatriotic values. Nevertheless, this study is still significant since it will alert concerned authorities on the negative effects of K-dramas on patriotism and will urge them to respond accordingly.

Juan Creations

This study aims to find out the impact of watching Korean dramas among the selected Senior High school students of the Marinduque Midwest College and to determine the factors why most of the Filipino youth especially the students are attracted to watch Korean dramas. Specifically it attempts to answer the following questions: what is the socio-demographic profile of the students in terms of age and gender; what are the factors that influence the Filipino teenagers specifically the Senior High School students to watch Korean dramas and what are the impacts of Korean dramas among the Senior High school students of Marinduque Midwest College in terms of Lifestyle and Behaviors. The method utilized in this study was mixed method both qualitative and quantitative research. Respondents of this study were 106 senior high school students and selected using purposive sampling technique. Self-constructed questionnaire-checklist lifted from different sources and adapted by the researcher was utilized to gather necessary data for this study. Data were presented using graphs and tables. Frequency, percentage, ranking and weighted mean were used to analyze and interpret the data gathered. Results showed that the main factors why most of the Senior High school students are attracted to watch Korean dramas were because of the fact that it features good-looking actors/actresses (Cast) and simply the content/stories each Korean dramas depicts. Results further showed that majority of the respondents spent more than 5 hours in watching and sacrifice mostly their sleep. Topping the list of what the students adapt/pick up in watching were the language and Fashion/Style. Considering the foregoing conclusions, the researchers recommend the following: 1) The researchers recommend future researchers to tackle and focus on the content of Korean dramas through using content analysis research; 2) The researchers recommend future researchers to conduct a study on a comparative analysis between Korean teledramas and Filipino Teledramas; 3) The researchers recommend future researchers to tackle and focus on the impact of watching Korean dramas on the academic performance of the students; 4) The Future researchers may conduct further and in-depth studies on the impact of Korean dramas among the Filipino youths; 5) The researchers have recommended that the Senior High school students should practice time-management and use their time wisely when it comes in watching. Keywords: Korean dramas, Impact of watching Korean dramas, Lifestyle and behaviors, Filipino youths and Senior High school students

Marl Jeric A Robillos , Hanne Gay Gerez

This study looked into the level of K-pop influence to the third year BSEd students of Leyte Normal University. The researchers used the seven stages of K-pop fandom as indicators of the study. The underlying framework of the study is the Media Dependency theory. A survey (questionnaire) distributed through random sampling to the sample population of 3rd year BSEd students. This questionnaire designed to get a quantitative overview of the frequency about the level of K-pop Influence. The study found out that K-pop has slightly influence in most of the stages of K-pop fandom. This means that K-pop influence is minimal only.

Kritika Kultura

Sarah Domingo Lipura

Korean cultural products (known as Hallyu) are now the dominant incarnation of East Asian culture throughout Southeast Asia and have introduced consumers to Korean industry, cosmetics, and culture. Recent work has concentrated heavily upon this region and the new dynamics Southeast Asian countries can offer to the study of inter-Asian cultural links, particularly during the political amalgamation of the ASEAN economic community. Yet in the more developed Southeast Asian nations of Thailand, Malaysia, and the Philippines, there is some evidence of a rejection of and animosity towards Hallyu products from consumers who are beginning to question and disapprove of the high number of Korean products in their countries. Through interviews with over 70 consumers dissatisfied with Hallyu across these three nations, this project identifies three main areas under which this potential for a Hallyu " backlash " occurs: perceptions of colonial-esque attitudes and cultural imperialism from Korea; the movement of Hallyu from an innovative new " high culture " to a static and out-of-date " low culture " ; and the increasing availability of new and different international products that threaten to usurp Hallyu. Such evidence represents a potential change in East and Southeast Asian relations, as well as the long term difficulties inherent in using Hallyu as a vehicle to maintain Korean influence.

Mary J Ainslie

Maruh Bonto

Maria Caparros

https://uplinguistics.files.wordpress.com/2014/05/2012-pkss-proceedings.pdf

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