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Social Media Cover Letter Examples and Templates for 2024

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How To Write a Social Media Cover Letter

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As a social media specialist, you understand the importance of finding the right marketing strategy to reach your audience. Use these same principles to build an impactful cover letter. The key is to feature engaging achievements that illustrate your creativity and effectiveness as a digital strategist. Our guide features expert advice and examples to help maximize your engagement with hiring managers.

Social Media Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

To write a great social media cover letter, the key is to focus on your passion and creativity as a marketing professional. Emphasize your ability to create innovative, high-impact content that truly resonates with target audiences. Highlight your proven track record of increasing followership, web traffic, and engagement throughout your career. Below, we’ll provide additional tips to help you build each section of your social media cover letter:

1. Contact information and salutation

List all essential contact information at the top of your social media cover letter, including your name, phone number, email, and LinkedIn URL. Greet the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This shows you’ve researched the company before applying and demonstrates your genuine enthusiasm for the opportunity.

2. Introduction

Create an eye-catching introduction to draw the reader in at the start of your social media cover letter. Convey your passion for marketing and demonstrate your proven track record of defining high-impact digital strategies. Lead with one of your most notable achievements paired with an impactful number or metric. This helps to illustrate the potential value you can bring to employers on the open market.

Notice how, in the example below, the candidate establishes crucial context for their social media marketing efforts. By highlighting the size of the company, the increases in both followership and revenue become all the more impressive. Showcasing the results of your accomplishments bolsters the appeal of your social media cover letter.

In my previous role as a social media manager, I oversaw all aspects of digital strategy for a $70 million personal loan company. My dynamic marketing campaigns helped grow followership by 500% across all social media platforms and contributed to a 6% increase in annual revenue. I can achieve similar results for your company as the new social media director.

3. Body paragraphs

Include two paragraphs in the body of your social media cover letter describing your most compelling qualifications and achievements as a marketing professional. Start by mentioning specific details about the company’s reputation or culture and how this aligns with your background. Feature a mix of accomplishments emphasizing your creative approach to content strategy and your ability to collaborate in cross-functional team environments.

In the example below, the candidate displays the unique tactics they employed to increase blog traffic and customer engagement. As you build your social media cover letter, be sure to emphasize your creativity and talent as a marketing strategist. These aspects are essential for making a positive impression on the hiring manager.

My passion for technology and brand marketing strongly aligns with Arkline Corporation’s reputation as a technology leader in AI. I can provide innovative strategies to help your organization enhance campaign performance and customer engagement based on my previous successes:

• Leveraged Google Analytics and Facebook Insights to evaluate campaign performance, developed reports on social media effectiveness, and identified opportunities to refine marketing tactics
• Verified compliance of all brand content with company SEO and SMO strategies and approved the release of all company-owned social media
• Increased blog traffic by 300% in eight months by sharing posts accompanied by creative copy on all company social media platforms, including Facebook, Twitter, and LinkedIn

4. Social media skills and qualifications

While it’s impractical to provide a long list of skills on your social media cover letter, incorporate key terms that align with the job description. Highlight the specific social media platforms you’ve worked with in the past and feature examples of you utilizing specific digital marketing techniques throughout your work history. Below, we’ve compiled a list of key skills to consider adding to your social media cover letter:

5. Closing section

End your social media cover letter strongly with a call to action (CTA) inviting the hiring manager to interview you. Further demonstrate how your expertise in social media marketing can benefit the company you’re applying to. In the last sentence, be sure to thank the hiring manager for their time and consideration.

I look forward to telling you more about how my background in social media strategy and PR can help your organization continue to excel. Feel free to contact me via phone or email for any additional questions you may have regarding my background. I appreciate your time and consideration.

Best regards,

Raheem Richardson

Social Media Cover Letter Tips

1. quantify your marketing achievements.

Feature engaging numbers and metrics to make a lasting impression on the hiring manager. Highlight various data points to illustrate the positive impact of your previous campaigns. In the example below, the applicant features the size of their client account and followership and retention rates. This establishes a sense of scope for the reader and conveys their expertise as a social media strategist:

• Led webinars for clients to provide insights and strategies for using social media to support marketing initiatives, resulting in a 92% client retention rate
• Increased Instagram followers by 400% and Facebook followers by 250% in less than six months for a major client account valued at $800,000
• Coordinated with internal marketing teams and client stakeholders to support growth initiatives and global marketing efforts for enterprise companies

2. Emphasize your creativity and passion for marketing

Companies are drawn to energetic candidates with a genuine passion for their craft. As you build your cover letter, be sure to emphasize your creativity and drive as a marketing professional. In the example below, the candidate conveys their dedication to creating innovative content that speaks to audiences, which will send a strong message to potential employers:

Rayne Marketing Consultants’ reputation for achieving dramatic brand transformations is what excites me about the prospect of joining your team. As a digital marketing expert, I’m about developing creative content and brand messaging that truly resonates with target audiences. My unique background in social media would be a strong asset to your company based on my career achievements:

3. Align your cover letter with the company’s needs

Customizing your cover letter for each opportunity you apply for is important. Display how your background aligns with the organization’s goals and needs. In the example below, the candidate features their diverse background in PR and digital marketing, which shows they have a unique skill set that perfectly matches this particular role:

Alliance Marketing Solutions’ reputation for its approach to PR strategy and crisis management strongly aligns with my unique background. During my time with Corbin Financial, I defined PR and crisis communication strategies to repair the brand image and mend customer relationships. My capabilities as a marketing leader and PR strategist would be a strong asset to your team. Some of my previous accomplishments include:

Social Media Text-Only Cover Letter Templates and Examples

Melissa Anderson  Social Media Specialist | [email protected] | (123) 456-7890 | Seattle, WA 12345 | LinkedIn

January 1, 2024

Amy Smith Hiring Manager Arkline Corporation (987) 654-3210 [email protected]

Dear Ms. Smith:

At Trifecta Technologies, I successfully increased blog traffic by 300% in eight months by refining content strategy and sharing posts across all company social media platforms. I look forward to applying my expertise in digital marketing to enhance brand messaging for your company in the social media coordinator role.

My passion for technology and brand marketing strongly aligns with Arkline Corporation’s reputation as a technology leader in artificial intelligence (AI). I can provide innovative strategies to help your organization enhance campaign performance and customer engagement based on my previous successes:

• Verified compliance of all brand content with company search engine optimization (SEO) and social media optimization (SMO) strategies and approved the release of all company-owned social media

I would like to schedule an interview to provide more insights into how my digital marketing experience can create value for Arkline Corporation. Feel free to contact me via phone or email at your convenience. Thank you for your time and consideration.

Melissa Anderson

Skyler Thompson  Social Media Specialist | [email protected] | (123) 456-7890 | Boston, MA 12345 | LinkedIn

Hideo Araki Hiring Manager Rayne Marketing Consultants (987) 654-3210 [email protected]

Dear Mr. Araki:

With over seven years of experience as a social media specialist, I have a proven track record of defining digital strategies and brand messaging for clients across a wide range of industries. In my previous role, I successfully grew audiences by up to 400%. I can achieve similar success for your company as the new social media manager.

I look forward to telling you more about how my brand marketing experience can create value for your clients. Feel free to contact me via phone or email at your convenience. I appreciate your time and consideration.

Skyler Thompson

Raheem Richardson Social Media Manager | [email protected] | (123) 456-7890 | Detroit, MI 12345 | LinkedIn

Lori Taylor Hiring Manager Alliance Marketing Solutions (987) 654-3210 [email protected]

Dear Ms. Taylor:

Alliance Marketing Solutions’ reputation for public relations (PR) strategy and crisis management approach strongly aligns with my marketing background. At Corbin Financial, I defined PR and crisis communication strategies to repair the brand image and mend customer relationships. My capabilities as a marketing leader and PR strategist would be a strong asset to your team. Some of my previous accomplishments include:

• Developed and implemented social media strategy for a $70 million financial firm, executed high-impact digital marketing campaigns, and grew followership by 500% across all platforms
• Collaborated with marketing, sales, and advertising teams to enhance brand messaging and ensure alignment with target audiences and demographics
• Partnered with senior leadership and the marketing team to define PR strategies, repair brand image, and retain customer loyalty

I look forward to telling you more about how my background in social media strategy and PR can help your organization continue to excel. Feel free to contact me via phone or email with any additional questions. I appreciate your time and consideration.

Social Media Cover Letter FAQs

Why should i submit a social media cover letter -.

While a cover letter isn’t always required for job applications, submitting one can help bolster your chances of landing the interview. This allows you to convey your genuine enthusiasm for the job using a more personalized approach. It’s also an opportunity for you to showcase your content writing and communication skills, which are vital for social media roles.

How long should my social media cover letter be? -

In most cases, it’s best to keep your cover letter concise and focused, limited to 400 words or less. Like with a social media post, you have a limited window to grab the reader’s attention, and providing too much information can negatively impact your messaging.

Should I use artificial intelligence to write my cover letter? -

Using AI to build your cover letter is generally not advisable, especially when applying for a position that requires any degree of content writing. Employers want to see that you can communicate effectively, and relying on AI tools strips the cover letter of your unique voice.

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Cover Letter Examples Social Media Cover Letter

Social Media Cover Letter Sample

Influence employers to bring you onto their team with an engaging social media cover letter. Save time and build your letter with our builder, or check out the cover letter writing tips we've provided for social media marketers below.

Social Media Resume & Related Cover Letters

Text format, how to write a social media cover letter.

The best way to make sure your cover letter looks professional is by using the correct cover letter format .

Social Media Cover Letter Template (Text Format)

FIRST AND LAST NAME

Email: [email protected]

Phone: (123) 456-7891

Address: Street, City, State

LinkedIn: linkedin.com/in/yourprofile

[Today’s Date]

[Hiring Manager’s Name] [341 Company Address] [Company City, State xxxxx] [(xxx) xxx-xxxx] [[email protected]]

Dear [Mr./Mrs./Ms.] [Manager’s Name],

I recently came across the posting for the Social Media Manager position at Ace Book Software, and wanted to reach out to you. As a marketing professional with a decade of experience, I understand what it takes to meet the needs of various audiences, as well as how to use feedback to conduct new digital campaigns and strategies, and I’d love to bring this skillset to the Ace Book marketing team.

I’m fluent in key social media platforms, with an emphasis on Facebook, LinkedIn, Twitter, Pinterest, and Instagram. My exceptional written communication skills allow me to craft effective tweets and posts that inspire user engagement and drive traffic. I’m also comfortable with Buffer and Hootsuite, and have experience managing a regular content schedule.

In addition, I’ve worked with social media analytics tools such as Crimson Hexagon, and am proficient in analyzing a set of data and semantics from social media platforms such as Twitter. I’m then able to interpret and draw solutions from these sets of data and successfully strategize future social media campaigns based on them.

I have a passion for social media because it’s an effective tool for connecting people, and I’m an inherently social person. I enjoy communicating and developing positive relationships with consumers of different backgrounds, and also thrive when executing social media campaigns – regardless of the target demographic.

I’m confident that my abilities and experience in the world of social media will allow me to perform excellent work as the Social Media Manager at Ace Book Software. If there’s interest on your side, I look forward to setting up an interview time and further discussing the position.

[Your Name]

Most people go on social media every day, but being able to optimize it for a company to generate engagement is an in-demand job skill .

Working in social media can be a lucrative gig, but with so many people familiar with the largest platforms, it’s also competitive. When you have a clear, well-written cover letter, though, you can prove why your abilities go beyond those of an amateur to any hiring manager.

To help you do that, here are three tips to help you write the strongest possible social media cover letter:

1. Highlight your social media skills

Don’t copy over your resume skills section exactly, but highlight achievements in your previous work that involve your social media-specific abilities. If a hiring manager isn’t sure whether or not you know how to use crucial platforms, for instance, they’re less likely to call you in.

Some of the top social media skills hiring managers are looking for are:

• Major social media platforms: Facebook, Instagram, Twitter, Pinterest, Snapchat, TikTok, LinkedIn
• Social media management software: Hootsuite, Buffer, Zoho, Sendible, Loomly
• Major content management systems (CMS): WordPress, Wix, Squarespace, Shopify
• Time management skills
• Google Analytics
• Graphic design
• Sales and marketing software: Google AdWords, Marketo
• Office suite software: Microsoft Office, Google Drive
• General computer skills
• Video creation
• Video editing
• Communication skills
• Organizational skills

While employers will be on the lookout for your technical knowledge, be sure to highlight both hard skills and soft skills. Social media is ultimately about engaging with customers, so time management and communication, among others, are incredibly important.

2. Add hard numbers to your achievements

While social media work involves a lot of soft skills, progress is measured in hard numbers. Don’t make hiring managers imagine what you might be able to do, make your abilities clear with concrete data .

Work the numbers into stories about your accomplishments by quantifying your impact in dollar sales increase from social media posts, percentage increases in engagement or followers, or even time saved if you managed to achieve a goal particularly quickly.

For example:

At my last position, within 6 months I was able to gain 3,000 new Twitter followers for the company and increase Instagram engagement 215% by setting a consistent content release schedule and utilizing analytics.

Achievements like this not only show off what your skills are, but also prove how good you are at using them on the job.

3. Include social media-related keywords in your cover letter

Keywords can help your social media resume get past an applicant tracking system (ATS), but they can also help your cover letter stand out by naturally tailoring it to the job ad. Just remember to avoid simply restating information from your resume, because that’s boring and hiring managers will notice.

The most notable abilities an employer wants you to have are the keywords they list in their job posting. You can find those words by scanning the posting for “required” and “desired” skills, along with analyzing the language they use to describe the job.

If you can’t figure out what the hiring manager will be looking for, here are some general social media-related keywords that will catch their attention:

• Communication

Keywords like these, particularly if they’re also on the job posting, will make it clear to the hiring manager that you’re the ideal candidate for their position, making you more likely to get an interview.

Still got pressing questions about writing your social media cover letter? Check out our growing assortment of frequently asked questions , or check out our cover letter builder for some extra assistance.

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Social Media Marketer Cover Letter Example

Writing a cover letter to accompany your application for a role as a social media marketer can be a challenging task, with the need to showcase your relevant skills and experience while engaging the reader in a succinct and professional manner. In order to help you produce an effective and impactful cover letter, this guide details the key content and format considerations to be mindful of when crafting your own. Along with a few tips to help make the process as straightforward as possible. At the end of the guide, you’ll find an example cover letter for a social media marketer role, which you can use as a template when producing your own.

If you didn’t find what you were looking for, be sure to check out our complete library of cover letter examples .

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Social Media Marketer Cover Letter Sample

Dear [Hiring Manager],

I am writing to apply for the Social Media Marketer position at [Company Name]. With more than four years of experience in the social media industry, I am confident that I am the ideal candidate for this role.

I specialize in creating effective content for social media platforms like Instagram, Twitter, Facebook and Snapchat. I have successfully implemented a variety of campaigns for a range of clients, including increasing brand awareness, driving website traffic and boosting sales. I understand the importance of staying up- to- date on the latest trends and developments in the industry, and have extensive experience with SEO, hashtags, and other strategies to help businesses find success online.

I have developed a strong understanding of analytics and have the skills needed to monitor and track the performance of social media campaigns. I have a track record of producing high- quality content that engages the target audience and exceeds expectations.

In addition to my experience, I have a Bachelor’s degree in Public Relations and Communications, which has provided me with a deep understanding of the power of social media and the importance of connecting with audiences. I am confident that my knowledge and expertise in the social media industry make me the ideal candidate for this position.

Thank you for your consideration. I look forward to speaking with you about this position and am available for an interview at your earliest convenience.

[Your Name]

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What should a Social Media Marketer cover letter include?

A social media marketer cover letter should include the following pieces of information:

• An introduction that immediately grabs the attention of the employer and highlights your relevant skills and experience.
• A brief explanation as to why you are an ideal candidate for the role.
• Specific details about how your skills and experience make you a great fit for the social media marketing position.
• Examples of successful campaigns or other projects you have worked on that are related to social media marketing.
• Details of any certifications or qualifications you possess that are relevant to the position.
• An indication of your desire to participate in ongoing training and professional development opportunities.
• A closing statement expressing your enthusiasm and gratitude for the opportunity to apply.

Social Media Marketer Cover Letter Writing Tips

Cover letters are an important part of any job application, and for social media marketers, they’re even more necessary. A well- written cover letter can make all the difference when it comes to getting an interview and ultimately landing a job. Here are some tips to help you craft an effective cover letter as a social media marketer.

• Introduce yourself: A cover letter should always start with a proper introduction. Explain who you are and why you’re interested in the position.
• Showcase your skills: Your cover letter should include examples of the skills and experience you possess that make you the ideal candidate for the job. Focus on your ability to create and execute successful social media campaigns, as well as any other relevant experience you may have.
• Show your knowledge of the company: Demonstrate that you’ve done your research and have a good understanding of the company and its goals. Make sure to mention any products or services you’ve worked with that are similar to what the company offers.
• Highlight your successes: If you have any relevant successes or awards to show off, make sure to include them in your cover letter. Showing your past successes can help persuade the hiring manager that you’re the right candidate for the job.
• Personalize your letter: Make sure to tailor your cover letter to the specific job and company. Personalizing your cover letter will make it more memorable and effective, and show the hiring manager that you care about the opportunity.

Finally, make sure to proofread your cover letter before sending it off. There’s nothing more off- putting than a cover letter full of typos and errors. Take the time to review your letter and make sure it’s free of any mistakes.

Ultimately, a cover letter is key to getting an interview and landing a job as a social media marketer. Keep these

Common mistakes to avoid when writing Social Media Marketer Cover letter

Writing a cover letter for a social media marketing position is an important step in the job application process. You want to be sure that your cover letter is professional, well- written, and targeted for the specific job you are applying for. Here are some common mistakes to avoid when writing your social media marketer cover letter:

• Not following the job description: When writing your cover letter, be sure to tailor it directly to the job you are applying for. Avoid generic phrases and make sure to focus on the qualifications and experiences specifically related to the role you are applying for.
• Writing a generic cover letter: As mentioned above, you want your cover letter to be tailored to the specific job you are applying for. Generic phrases and statements will not help you stand out and will make employers feel like you have not done your research.
• Not providing enough detail: Your cover letter should provide enough detail on your skills and experiences that it is clear that you are a qualified candidate for the job. Be sure to include enough detail on why you are the perfect fit for the role you are applying to.
• Not proofreading: Before you submit your cover letter, make sure to take the time to proofread and edit it. Errors in grammar, spelling, or punctuation can be a major turn off for employers and could be enough for them to move on to another candidate.

By avoiding these common mistakes, you will be able to write a successful social media marketer cover letter that will help you stand out and land the job you are applying for. Good luck!

Key takeaways

Writing a Social Media Marketer cover letter can be intimidating, especially if you’re brand new to the field. However, with the right advice and an attention to detail you can write an impressive cover letter that will help you stand out from other applicants. So, if you want to know how to write the perfect Social Media Marketer cover letter, then here are the key takeaways:

• Demonstrate Your Knowledge: Show the employer that you are knowledgeable about the role of a Social Media Marketer by highlighting specific skills and experiences related to the field.
• Highlight Relevant Experience: When writing your cover letter, be sure to focus on the experiences that are most relevant to the position. This could include previous experience managing social media accounts, creating content, and working with analytics.
• Showcase Your Creativity: Social media marketing is all about creativity. Show the employer that you have the skills to come up with creative ideas and campaigns by highlighting your past successes in this area.
• Stress Your Communication Skills: Employers will be looking for someone who can effectively communicate with clients and team members. Make sure to emphasize your communication skills and how they will be beneficial to the employer.
• Be Professional: Don’t forget that a cover letter is a formal document. Make sure to keep it professional by using the correct language, formatting, and avoiding any mistakes.

Follow these steps and you’ll be well on your way to writing an impressive Social Media Marketer Cover Letter. Good luck!

Frequently Asked Questions

• Writing a cover letter for an Social Media Marketer job with no experience can be intimidating, but with a few helpful tips, you can craft a letter that highlights your strengths and puts your best foot forward. Begin your cover letter by introducing yourself, noting your interest in the position, and explaining your qualifications. Use specific examples from your background to demonstrate why you’d be a great fit for the role. Finally, express enthusiasm and gratitude for the opportunity to apply.
• When writing a cover letter for an Social Media Marketer job with experience, the process is similar to writing a cover letter for any other job. After introducing yourself and summarizing your qualifications, be sure to highlight any successes you have achieved within the field. Provide detailed examples of campaigns you have managed, successes you have had, and any awards or other recognition you’ve received. Describe the skills and experience you have that make you the ideal candidate and be sure to thank the reader for considering you.
• To highlight your accomplishments in your Social Media Marketer cover letter, think about the skills and projects you’ve worked on that are most relevant to the job you’re applying for. Be sure to include any successes or awards you’ve achieved in the field, as well as any campaigns or initiatives you’ve managed. When possible, provide specific examples of how you’ve used your skills to benefit your previous employers.
• A good cover letter for an Social Media Marketer job should be well- written, concise, and tailored to the job you’re applying for. Begin your letter by introducing yourself and expressing your enthusiasm for the position. Provide specific details about your background and experience that make you the ideal candidate for the job. Finally, close your letter by expressing your appreciation for the opportunity to apply and including your contact information.

In addition to this, be sure to check out our cover letter templates , cover letter formats ,  cover letter examples ,  job description , and  career advice  pages for more helpful tips and advice.

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HOW TO BECOME A SOCIAL MEDIA SPECIALIST (2024 Guide)

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What Are Social Media Cover Letters?

A Social Media Specialist or Social Media Manager cover letter outlines your social media marketing experience, training, skills, and achievements. They are submitted along with a resume when applying for social media-related jobs.

Nearly every major brand has a social media presence, and they need social media experts to manage their posts, stories, and photos. A social media cover letter explains why you are the best candidate for the role and how the employer would benefit from hiring you for their team.

Social Media Cover Letters – a Step-by-Step Guide

Here’s how to write a Social Media Manager or Social Media Specialist cover letter that will help you stand out among other job candidates.

• Use a clean, easy-to-read format and structure
• Create a professional header with your contact information
• Open with a compelling paragraph
• Highlight your skills
• Explain why you would be an asset
• Close with a call to action

When drafting your Social Media Manager or Social Media Specialist cover letter, there are also a few best practices to keep in mind.

Write a new cover letter for each company : Employers are looking for candidates who are excited about the role and their company. To show your enthusiasm, write a custom cover letter for each role you apply to. You can reuse a few sentences or phrases across your cover letters, but overall it should be personalized and relevant to the role.

Research the company : Learn about what they do and who their customers are. In your cover letter, mention ways your social media skills could help them build their brand and engage their audience.

Expand on your resume : Your cover letter should not regurgitate your resume. Expand on the points listed on your resume and explain why your achievements make you a great candidate for the role.

Focus on what you can do for them : Frame your cover letter around how you can help them achieve success. First, identify the company’s problems or pain points. Then, explain why your skills and experiences make you the perfect person to solve their problems.

Highlight the right skills and experience : You may be skilled in all areas of social media, but you should focus your cover letter on what the company actually needs. Review the job description and identify the most essential skills and qualifications for the position. In your cover letter, share experiences that relate those skills and qualifications.

Always proofread : Communication is an essential skill for all Social Media Specialists. Your cover letter is where you can show the employer just how strong your writing skills are. Make sure you edit and proofread before submitting any job application.

Getting Started – What is the Purpose of the Cover Letter?

The cover letter is meant to introduce you to a potential employer. With Hiring Managers and Recruiters receiving hundreds of applications, they’re looking for a candidate who stands out. Your cover letter is a chance to set yourself apart as a unique candidate. Tell the story of your career and achievements and explain how you can help their company. Your cover letter should cover these points:

• Who are you?
• What are your greatest social media accomplishments?
• Why do you want this job?
• How will your social media expertise help their company?

How to Create an Outline for a Social Media Cover Letter

Here’s a good general outline to follow for your Social Media Manager or Social Media Specialist cover letter.

• Header that lists your contact information
• The Hiring Manager’s name and title
• The company’s name and address
• Brief but compelling introduction
• Body paragraph(s) that showcase your qualifications, skills and achievements
• Few sentences about why you are applying and how you can add value
• Call to action

What to Include in Your Social Media Cover Letter?

Include your qualifications, skills, experience, education, and reasons you are applying in your Social Media Manager or Social Media Specialist cover letter.

Start with a header : The header should have your name, contact information, website, and LinkedIn.

Include a personal greeting : Greet the Hiring Manager by name. This may involve a little digging, but try looking through the job posting, company website, or LinkedIn.

Open strong : Your introductory paragraph should hook the Hiring Manager right away. Mention the position you are applying for and jump right into your strengths, achievements, or passions.

Share your experience : Provide an overview of your social media skills and experience. Back up your social media marketing experience with numbers where possible (such as engagement rate or the number of followers). Tell them why you would be an asset.

Explain why you want the job  Show the company that you have done your research and that you understand their work and current challenges. Give them a few genuine compliments so they know you are truly interested in the position.

Close with a call to action : Invite them to contact you for an interview and reiterate your value. Thank the Hiring Manager for their time and sign off with your full name.

Social Media Manager and Specialist Cover Letter Examples

Here are a few examples of Social Media Manager and Social Media Specialist cover letters to get you started.

Dear [Hiring Manager Name],

As an experienced digital marketing professional with three years of experience managing social media channels and implementing new marketing strategies, I am ready to bring my skills to XYZ Company as the Social Media Manager.

I am an expert at growing digital channels and building brand awareness. As the Marketing Coordinator at 123 Studio, I develop content and analyze metrics in order to engage our customers. In the last year, I grew our Facebook following by 125%. The content I created has delivered 800,000 total impressions over the past 2 months. I also generate weekly reports on our engagement and effectiveness across all platforms, and I constantly strive to boost our impact and performance.

Since earning my Social Media Marketing Certificate, I have been creating ambitious and creative digital marketing initiatives. XYZ Company already has a loyal customer base. With my social media expertise, I can engage with your current followers while also attracting new target markets. I am personally a fan of your products, and I would love to contribute to your continued success.

I am confident my skills and experience would make me a great fit for this role. Please feel free to contact me at (555) 555-5555 to set up a time to talk. Thank you kindly for your consideration.

[Full Name]

Hello [Hiring Manager Name],

In the past 12 months, I have helped grow my company’s follower base by 35% across three different platforms. I have proven success as a social media expert. XYZ Company is the exact type of organization I want to join, and it is with excitement that I apply for the Social Media Specialist position.

As the Social Media Intern at XYZ Company, I do everything from writing copy to managing our social media strategy across Facebook, Instagram, YouTube, Snapchat and TikTok. I recently spearheaded our new influencer strategy, which has already led to a 12% growth in engagement. I have strong writing skills, and I have experience with SEO and graphic design.

I am eager to join a small start-up so I can grow social media strategies from the ground up. XYZ Company’s collaborative nature would be the perfect environment for me to grow. I see so many opportunities to grow XYZ Company’s social media presence, and I look forward to implementing creative new campaigns.

As a member of the XYZ Company team, I would bring new ideas and a passion for digital marketing. I would love to discuss this opportunity further. Please contact me anytime to arrange an interview. Thank you for your time. I look forward to speaking soon.

Social Media Manager and Social Media Specialist Cover Letter Template

[Full Name] [Phone Number] [Email] [Website]

[Hiring Manager’s Name] [Hiring Manager’s Job Title] [Company Name] [Company Address]

Dear  [Hiring Manager Name] ,

My experience in  [list social media experiences]  and expertise in** [list relevant skills]** makes me the perfect candidate for the  [job title]  position with  [company] .

In my role at  [current/previous company]  as a  [current/previous job title] , I achieved  [list accomplishment(s), backed with numbers/stats] . I have experience in  [list relevant hard and soft skills]  that I could bring to your company.

I am truly impressed by  [company] ’s  [list qualities you admire about the company ]. I have so many social media ideas in mind that I think would  [list ways you can help the company] . I would be very excited to join such an innovative team.

Please find my resume attached. Feel free to contact me at  [email]  or  [phone] . Thank you for taking the time to consider my application. I hope to hear from you soon.

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Social Media Manager Cover Letter Examples For 2024 (20+ Skills & Templates)

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Looking to score a job as a Social Media Manager?

You're going to need an awesome cover letter. This guide is your one-stop-shop for writing a job-winning Social Media Manager cover letter  using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Social Media Manager role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

• What To Know About Writing A Job-Winning Social Media Manager Cover Letter
• The Best Skills To Include On A Social Media Manager Cover Letter

How To Address A Social Media Manager Cover Letter

• 3 Social Media Manager Cover Letter Examples

The 8 Best Social Media Manager Cover Letter Templates

3 tips for writing a job-winning social media manager cover letter.

Here's the step-by-step breakdown:

Social Media Manager Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when they're hiring a Social Media Manager?

Companies want Social Media Managers who can create engaging content tailored to their target audience, leveraging data-driven insights to build strategies and measure results. They also value candidates who can manage multiple social media platforms and who are proficient with tools like Hootsuite, Buffer, Sprout Social, and more.

Your cover letter should show the company that your personality and your experience encompass all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Social Media Manager cover letter:

• Properly address your letter: Begin your letter by addressing the hiring manager or team. Don't forget to state the specific Social Media Manager job you are interested in!
• Express your understanding of the company: Clearly articulate that you are well-familiarized with the company's products and the market, and tie this up with your skills, demonstrating how they align with their needs.
• Highlight your skills: Showcase your most relevant skills for the role, such as Content, Marketing, Communication, Brand, and more.
• Tailor your cover letter for the job description: Emphasize your experience to meet the job requirements listed in the description.
• Be concise and clear: Your cover letter should be short and easy to read. Keep it to one page and focus on the good stuff!
• End with a call to action: Close with an effective call to action, expressing enthusiasm for the opportunity and inviting further discussion on how you can contribute to the company's success.
• Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App or Grammarly to do this.

Let's dive deeper into each of these, so you have the exact blueprint you need to see success.

The Best Social Media Manager Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role, and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Social Media Manager Keywords

The first is to leverage our list of the best keywords and skills for a Social Media Manager cover letter.

These keywords were selected from an analysis of  real Social Media Manager job descriptions sourced from actual job boards. Here they are:

• Social Media
• Communication
• Influencers
• Best Practices
• Writing Skills
• Manage Multiple Projects
• Detail-Oriented

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

This process lets you find the exact keywords that your cover letter is missing when compared to the individual role you're applying for.

Here's how it works:

• Open a copy of your updated Social Media Manager cover letter
• Open a copy of your target Social media Manager job description
• In the widget below, paste the job description and hit scan!

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant to the role and that you should weave into your cover letter.

If you're ready to check it out, grab your target job description and run your first scan here:

To start, paste your target job description (or multiple job descriptions) into the box below:

Scan to help you identify keywords and skills within your target job description.

Scanning...

If you're more of a visual learner, here's a video walking through this whole process so you can follow along:

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

2. Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying for a Product Marketing Manager role at Discovery Education, you might start your cover letter like this:

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than  “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Social Media Manager Cover Letter Examples For 2024

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds who are all applying for Social Media Manager roles:

Social Media Manager Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional experience. Here is what an example of their cover letter might look like:

Social Media Manager Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from a background as an Office Manager to a Social Media Manager role. This cover letter demonstrates how the author identifies and communicates their transferable skills:

Social Media Manager Cover Letter Example #3: No Experience

Our third example highlights a Social Media Manager with no experience. Here is what their cover letter might look like:

At this point, you know all of the basics you'll need to write a Social Media Manager cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with  our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your cover letter using proven, recruiter-approved templates:

Free Job-Winning Cover Letter Templates, Have AI Write Yours in Less Than 2 Minutes .

Choose a cover letter template below to get started:.

Great Choice! Now, how do you want to write your cover letter?

Let AI write your unique cover letter using our proven templates.

Or use our templates to write your own from scratch.

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use CoverBuild.io To Write Your Cover Letter In <2 Minutes

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

• Head to CoverBuild.io
• Select the “2 Minutes” option to have AI write your cover letter
• Select a template for your cover letter, then follow the 3 step process for sharing info about your experience and the target job with CoverBuild's AI
• Click “Generate My Cover Letter” and watch the tool write a unique cover letter that's personalized to your experience and your target job!

To make it even easier, you can select a cover letter template from the widget below to get started:

If you'd like to see the process in action, here's a video walking through all of the steps above:

Note:  I do not recommend or advise that you simply copy and paste any AI-generated content and submit your application. You should always review, revise, and personalize the content yourself before applying.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a hiring manager, it's impossible to differentiate between a dozen candidates who were all “Responsible for managing social media accounts.”

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

• The follower count you helped grow with social media strategies
• The sales increase you've helped achieve with social media campaigns
• The brand awareness you helped drive with innovative approaches

These outcomes will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Social Media Manager cover letter:

• Start with a proven cover letter template from CoverBuild.io
• Use  ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to
• Start your cover letter with a personalized greeting for the hiring manager or team name
• Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
• Compare the draft of your cover letter to the examples on this page to make sure you're on the right path
• Use a tool like  Hemingway App or Grammarly to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Social Media Manager interviews and job offers.

Now that your cover letter is taken care of, be sure to check out our guide on writing a job-winning Social Media Manager resume (with examples!).

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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• Cover Letter Examples

Social Media Cover Letter—Example & Guide [+ No Experience]

Getting to the top of users’ feeds is your bread and butter. Time to reach the top of the candidate list with a job-winning social media cover letter.

You have the perfect photo, caption, and hashtags for your social media channels. Now you only need to beat the algorithms to rise engagement and attract new followers. 

But how can you outsmart hiring algorithms when it comes to landing your dream job? By going the extra mile and writing a job-winning social media cover letter! To complete the task effectively, take a look at our social media cover letter guide. 

In this article: 

• A great social media cover letter example you can use as a template to write your own. 
• Steps to writing an impeccable cover letter for social media jobs.
• A template for social media cover letters you can adapt to your career.

Save hours of work and get a cover letter like this. Pick a template, fill it in. Quick and easy. Choose from 20+ cover letter templates and download your cover letter now.

Create your cover letter now

What users say about ResumeLab:

I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your cover letter.” Patrick I love the variety of templates. Good job guys, keep up the good work! Dylan  My previous cover letter was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful! George

Keeping your options open? Take a look at our related guides:

• Copywriter Cover Letter
• Digital Marketing Cover Letter
• Event Manager Cover Letter
• Graphic Design Cover Letter
• Journalism Cover Letter
• Marketing Cover Letter
• Marketing Intern Cover Letter
• Marketing Manager Cover Letter
• Sales Associate Cover Letter
• UX Designer Cover Letter
• Web Developer Cover Letter

Haven't found what you're looking for? Check: Best Cover Letter Examples

Social Media Cover Letter Example

Gene Olvera 

Social Media Manager

Phone: +1-786-532-9854

Email: [email protected]

LinkedIn: linkedin.com/in/12gene.olvera

Twitter: twitter.com/olvera-gene

Austin, May 20, 2021

Kristin Davies

Head of Marketing

Happy Bees Ltd

3823 Elk Street

Austin, TX 68476

Dear Kristin,

I’m thrilled to have come across a job opening for a social media manager at Happy Bees Ltd. At Madame Social Media Agency, I increased brand awareness of my clients’ portfolio by 20%, which directly translated into higher revenues. I’m eager to apply my social media expertise and marketing knowledge toward improving engagement levels for Happy Bees clients’ through highly targeted social media campaigns. 

One needs a specific skill set to fulfill the role of a social media manager. You not only have to be familiar with the technical side of social media channels, but you must also have a deep understanding of your audience’s needs. Only then can you meet and exceed social media goals. 

In my previous jobs, I had a chance to gain some valuable experience, for example:

• Running highly-targeted paid campaigns on Twitter, Instagram, and Facebook. The ROI of the campaigns was 35% higher than initially predicted due to my insights and alterations made along the way.
• Increasing organic engagement on various social media channels by up to 85%.
• Cooperating with micro-influencers and influencers to boost visibility and brand recognition. As a result, the revenue grew by 55% month-to-month. 

I believe Happy Bees is setting the industry standards for future years. I am particularly impressed by the cooperation between marketing team members and the growth opportunities you give your employees. It would be amazing to be a part of a team that’s so focused on working and growing together. 

I’d love to schedule a meeting and discuss how my social media experience can help Happy Bees drive qualified traffic via paid and organic channels.

Best regards, 

Gene Olvera

786-532-9854

[email protected]

Gene is definitely getting invited for the next part of the recruitment process!

Still working on your resume? Take a look at our example here: Social Media Resume Example & Writing Guide

How to Write a Cover Letter for Social Media Jobs

Now let’s see how you can write an equally good cover letter. 

1. Use the Right Format on Your Social Media Cover Letter

As a social media post, your cover letter must look appealing. Thankfully, there is a set of rules regarding business cover letter formatting.

Here are the key rules for formatting your cover letter :

• Align every paragraph to the left.
• Use 1-inch margins on all sides of your document.
• Opt for an easy-to-read font—you can’t go wrong with Arial or Helvetica. For cohesive branding, use the same font as on your resume. 
• Leave line spacing at 1–1.15. 
• Make a header identical to the one you’ve used on your resume. 
• Keep it brief: one page is the best length for a cover letter . 

Expert Hint: According to the Bureau of Labour Statistics , the number of jobs in the media and communication sector will grow by 14% between 2020 and 2030, meaning the competition will truly be fierce. By writing a cover letter to go with your resume, you’re giving yourself the best chance possible at getting hired. 

Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.

CREATE YOUR COVER LETTER NOW

Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here .

2. Introduce Your Candidature in the Opening Paragraph

An excellent social media post is targeted to a clearly defined audience. The same rule applies to your social media cover letter. Make sure the recruiter knows right from the first sentence that they’rereading something relevant to them. 

First, address the cover letter directly to the person handling recruitment for your role. Use a greeting that mentions them by name, e.g., Dear Ms Smith or Dear Cynthia . If the job ad doesn’t mention the name of the recruiter, check the company’s social media (ha!) or website, or simply contact them and ask. 

Next, when you start the cover letter , state the job you’re interested in. Then, briefly mention the skills and experience that make you the perfect candidate for the position. Say just enough to capture the reader’s attention—you’ll go into more detail in the next paragraph. 

Expert Hint: If you’re writing a cover letter with no work experience , you can replace career accomplishments with academic ones, or with relevant achievements from other experience sources like internships or volunteering.

3. Describe Your Greatest Strengths in the Second Paragraph

Before writing your second paragraph, go back to the job ad. Take note of the requirements and skills needed for the role. 

Then, think of times from your previous gigs where you’ve impressed your supervisor with these exact skills. Describe your most relevant accomplishments from previous jobs—you can use bullet points for brevity and visual effect. Show the recruiter that you have what it takes to succeed in the ever-changing world of social media. 

Expert Hint: CEOs and CFOs are interested in the ROI of social media activities . Make sure you can answer their questions and back up your decisions with data at the interview stage. 

4. Explain Why You Want This Particular Social Media Job

After you outline your relevant skills and experience, you need to clarify why you want to join this particular company. In other words, drop in a compliment or two.

Many companies want to ensure that their employees stay with them for at least a couple of years. They’re looking for someone who will fit in with the team and knows and respects the company’s mission statement. 

Show them you’re the right pick for the team and the business. 

5. Finish on an Engaging CTA

End your cover letter with a CTA. Offer to achieve something specific for the company, help them meet a particular goal, or generally apply yourself towards their social media success. Include an extra accomplishment as a P.S. if you want—that’ll leave a lasting impression!

With ResumeLab’s resume builder you’ll write your resume in a flash. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Improve your resume in our resume builder now .

CREATE YOUR RESUME NOW

Nail it all with a splash of color, choose a clean font, highlight your skills in just a few clicks. You’re the perfect candidate and we’ll prove it. Just pick one of 21 resume templates and get started now .

When writing a social media cover letter, remember to:

• Match the look of your cover letter with that of your resume through use of the same header and fonts. 
• Address the recipient of the letter by their name. 
• State the position you’re applying for, and your key skills and achievements in the first paragraph. 
• Mention your proudest accomplishments that match the job requirements, and explain how you will help the company achieve its goals. 
• Explain why you want this job more than any other, referring to the values you share with the company. 
• End on a powerful CTA. 

Thanks for reading! Do you have any questions on how to write a great social media cover letter? Or would you like to share some tips? Leave a comment; we’d love to chat!

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3 Digital Marketing Cover Letter Examples Made for 2024

• Digital Marketing Cover Letter
• Digital Marketing Manager Cover Letter
• Digital Marketing Specialist Cover Letter
• Write Your Digital Marketing Cover Letter

Generating brand awareness in the digital space is a top concern for many companies. You help make company goals a success through top-notch positioning strategies, identifying target markets, and bringing a brand’s voice to life within content across the web. 

But are you using the right voice and structure to make your digital marketing cover letter successful? Will it adequately complement your digital marketing resume ?

With brands looking for many skills in digital marketing roles, it can feel overwhelming to figure out what to include in a short one-page cover letter. Get a head start with our digital marketing cover letter examples and free AI cover letter generator to ensure your application stands out.

Digital Marketing Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your digital marketing cover letter!

123 Fictional Avenue Detroit, MI 48127 (123) 456-7890

August 30, 2023

Olivi Lewis Lear Corporation 123 Fictional Lane Detroit, MI 48127

Dear Ms. Lewis:

I have a deep passion for all things digital marketing. I thrive working from behind the scenes to exceed KPIs through leveraging smart marketing tools. Driven by passion and desire to win, I would fit in well within Lear Corporation as a digital marketing assistant.

My experience in managing PPC campaigns across platforms like Google Ads and Bing Ads at Lead Teams Services enabled me to drive targeted traffic and achieve significant ROI for clients. Through meticulous keyword research, A/B testing, and data analysis, I consistently optimized campaigns to enhance above 89% conversion rates and boosted overall performance.

At Delight Outlets, I leveraged my proficiency in Sprout Social to execute successful social media strategies that improved post engagements by 34%. Utilizing Facebook, Twitter, Instagram, and LinkedIn, I ensured an average of 41% growth in online communities through strategic content creation and regular interaction with followers.

Lear Corporation’s commitment to excellence, innovation, and sustainability aligns perfectly with my own values, and I am eager to contribute my skills and dedication to your dynamic team. Thank you for considering my application. I would welcome the opportunity to discuss my qualifications further and how I can contribute to the success of Lear Corporation. I look forward to the possibility of being a part of your esteemed organization.

Lila Dupont

Enclosures: Resume Application 2 letters of recommendation Transcript of records

Why this cover letter works

• To add icing to your digital marketing cover letter, highlight the numbers of social media engagement and community growth.

Level up your cover letter game

Relax! We’ll do the heavy lifting to write your cover letter in seconds.

Digital Marketing Management Cover Letter Example

Copy this text for your digital marketing management cover letter!

123 Fictional Avenue Phoenix, AZ 85001 (123) 456-7890

Noah Anderson American Express 123 Fictional Lane Phoenix, AZ 85001

Dear Mr. Anderson,

Being part of an organization that puts the well-being of its employees first is my lifelong dream. And no other place does that better than American Express. With a passion for giving the best customer service experience, I would be a terrific digital marketing manager at your esteemed institution.

At Think Fast, I developed and implemented Google Analytics-driven marketing strategies that resulted in a 63% increase in website traffic. I also employed SEMrush best practices to optimize content for search engines and improve organic rankings, leading to a 31% boost in online visibility and brand credibility.

As a lead digital content creator at Excellent Marketing Incorporation, I conducted thorough website analysis and A/B testing to identify conversion bottlenecks and implemented strategic improvements that led to a 47% increase in conversion rates. Additionally, I worked with a cross-functional team to align marketing efforts with sales goals, driving higher ROI and overall business performance.

At American Express, a company known for its commitment to innovation and excellence, I am eager to contribute my skills and expertise to drive digital marketing initiatives that will continue to elevate the brand’s presence in the market.

Thank you for considering my application. I would be delighted to discuss my qualifications further in an interview to explore how my contributions can benefit American Express.

Miguel Lopez

• Therefore, let your digital marketing manager cover letter detail your achievement metrics, such as boosting website traffic, improving conversion rates, and supporting growth in ROI.

Digital Marketing Specialist Cover Letter Example

Copy this text for your digital marketing specialist cover letter!

123 Fictional Avenue Columbus, OH 43004 (123) 456-7890

Mason Brown Bath & Body Works 123 Fictional Lane Columbus, OH 43004

Dear Mr. Brown,

Having closely followed Bath & Body Works as a brand and a customer, I am impressed by your commitment to delivering exceptional products and memorable experiences. Your company’s dedication to creativity and innovation aligns perfectly with my passion for digital marketing strategies that drive growth and engagement. I envision myself being part of your rich culture driven by customer satisfaction as a digital marketing specialist.

My hands-on experience in developing and implementing SEO strategies at TechWave Solutions led to a 31% improvement in organic search rankings, resulting in a 23% increase in online visibility. I also managed PPC campaigns across various platforms, which consistently generated high-quality leads and cut advertising costs by a 33% margin.

Furthermore, I have a proven track record of leveraging social media platforms to build a strong brand presence and foster meaningful customer engagement. At Bright Data Center, I created compelling ad content and targeted the right audience to boost engagement rates, leading to a 43% increase in conversions.

I am excited about the possibility of joining your esteemed team and contributing my skills and passion to the growth of Bath & Body Works. Thank you for considering my application. I look forward to the opportunity to contribute to the success of Bath & Body Works.

Giovanni Conti

• That would elevate your digital marketing specialist cover letter and boost your chances of getting the job.

Related cover letter examples

• Social Media
• Product Manager
• Account Manager

How to Write a Digital Marketing Cover Letter That Impresses Each Company

When creating a digital marketing strategy, one of the first steps you would take is defining your target market and researching their key pain points and needs. You should do the same when creating a cover letter . 

Review the job description so you can tailor the skills you emphasize to each company’s needs. For instance, a company looking to improve its social media promotions may be highly interested in your skills in paid social ads or influencer marketing.

Write an impactful greeting and intro for your digital marketing cover letter

Think of the opening of your cover letter like the headline and intro paragraph when you’re writing sales page copy. You want it to feel relatable to essential company needs and their mission to grab attention right away. 

If you’ve ever created personalized email marketing campaigns, you know that including someone’s name boosts open rates quite a bit. You should do the same with your cover letter and address it to the name of a specific hiring manager if you can find it in the job description or on the company website. 

What you don’t want to do is have it sound too flat and generic, like the example below where the applicant doesn’t address a specific person, relate to the company’s mission, or talk about any of the specific digital marketing skills needed on the job.  

This needs some work! 

I was excited to see your job posting for a digital marketing assistant. I recently graduated with a bachelor’s degree in marketing and believe I have the skills you’re looking for in the position.

Take a look at the opener below that does a much better job of connecting with the digital marketing role at Bath & Body Works, relating to their dedication to creativity and innovation. 

A great opener that connects with the company culture! 

Effectively promote your skills in your digital marketing cover letter’s body

In the body of your cover letter, it’s time to get into the details of how your digital marketing skills, experiences, and education have equipped you for the role. 

You know that marketing is a data-driven position with several KPIs that will be analyzed for every ad you create and proposal you come up with. Therefore, using examples with numbers whenever possible is a great idea. 

For instance, you could share examples of how you performed an overhaul on the UI of a company’s landing pages to boost average time on page by 54% and conversions by 33%. 

An excellent body paragraph with marketing KPIs! 

Reinforce your abilities with a strong closing to your digital marketing cover letter

To start your closer, try to relate back to some of the key digital marketing skills you mentioned and your passion for the company’s mission. For example, you could say you’re eager to use your social media marketing skills to help a fitness brand grow its initiative of helping others live happier and healthier lives. 

Lastly, it’s a great idea to say thank you for the hiring manager’s time and end with a light call to action, like “I look forward to hearing from you soon.” It’s the same as how you’d end any sales copy with a CTA to drive conversions. 

Take a look at the example below that doesn’t quite hit the mark since the applicant doesn’t use a CTA or relate back to details about the company’s digital marketing needs. 

Could use more details here! 

I believe my skills and passion would fit in with your team well. Thank you for considering me for the digital marketing role. 

Paige Turner

Instead, aim for a closer like the one below that shows a true passion for Lear Corporation’s innovative sustainability efforts and how the applicant will fit in with their dynamic digital marketing team. 

An excellent closer that connects to the company! 

A template for your digital marketing cover letter can help speed up the application process. It’s the same as how you may use a template for social media posts to ensure they’re well-structured. Just be sure to write a unique cover letter for each job tailored to the company’s needs. 

Try to limit your cover letter to one page. It’s similar to creating ad copy. If it’s too long, it’ll lose a hiring manager’s attention and detract from your top skills like positioning strategies or marketing analysis. 

Choosing the tone of your cover letter is like selecting the appropriate brand voice for a target audience. Review the company’s tone in the job description and try to match it to show how you’ll fit in with the company culture. 

11 Professional Social Media Manager Cover Letter Examples for 2024

Your social media manager cover letter must immediately highlight your grasp of various platforms. Display your ability to engage and grow an audience effectively. Demonstrate your proficiency in analytics and crafting targeted campaigns. Let them see the creativity and strategic thinking you'll bring to their team.

All cover letter examples in this guide

Social Media Intern

Entry-Level Social Media Manager

Senior Social Media Manager

Social Media Coordinator

Social Media Director

Social Media Influencer

Social Media Marketing

Social Media Specialist

Freelance Social Media Manager

Community Manager

Cover letter guide.

Social Media Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Social Media Manager Cover Letter

Key Takeaways

By Experience

Embarking on the journey to land your dream role as a social media manager, you've diligently crafted your resume only to realize a pivotal piece is missing: the cover letter. This isn't a space to regurgitate your resume; instead, seize this opportunity to share the narrative behind your proudest professional triumph. Striking the delicate balance between formality and genuine personality—minus the clichés—is key. Keep it concise, capped at one enlightening page, and you'll pen a cover letter that captivates.

• Writing the essential social media manager cover letter sections: balancing your professionalism and personality;
• Mixing storytelling, your unique skill set, and your greatest achievement;
• Providing relevant (and interesting) information with your social media manager cover letter, despite your lack of professional experience;
• Finding the perfect format for your[ social media manager cover letter, using templates from industry experts.

Leverage the power of Enhancv's AI: upload your resume and our platform will map out how your social media manager cover letter should look, in mere moments.

If the social media manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Social Media Manager resume guide and example
• Digital Marketing Specialist cover letter example
• Public Relations Specialist cover letter example
• Content Creator cover letter example
• Digital Marketing Executive cover letter example
• Marketing Manager cover letter example
• Assistant Brand Manager cover letter example
• Email Marketing cover letter example
• Regional Marketing Manager cover letter example
• Podcaster cover letter example
• Experiential Marketing cover letter example

Social Media Manager cover letter example

Peter Connolly

Atlanta, GA

+1-(234)-555-1234

[email protected]

• Quantifying Success: The cover letter mentions specific achievements, such as the 228% increase in user sign-ups and a 120% boost in Facebook engagement metrics. These figures help to concretely demonstrate the candidate's ability to deliver results in the realm of content and social media management.
• Relevance to Company Goals: By discussing the alignment of personal expertise with the company's mission and recent successes, the candidate shows an understanding of the company's needs and how they can contribute to its objectives, making the application more targeted and effective.
• Concrete Examples of Expertise: The cover letter provides a clear example of a tool the candidate developed (a custom quiz platform) which allows the hiring manager to understand the nature of their skills and the impact of their work directly.
• Initiative and Innovation: The cover letter emphasizes the candidate's initiative in developing new partnerships and pioneering projects, suggesting not only the skill to execute tasks but also the creativity and forward-thinking necessary for a role that involves content creation and social media engagement.

What about your social media manager cover letter format: organizing and structuring your information

Here is one secret you should know about your social media manager cover letter assessment. The Applicant Tracker System (or ATS) won't analyze your cover letter.

You should thus focus on making an excellent impression on recruiters by writing consistent:

• Introduction
• Body paragraphs (and explanation)
• Promise or Call to action
• Signature (that's optional)

Now, let's talk about the design of your social media manager cover letter.

Ensure all of your paragraphs are single-spaced and have a one-inch margins on all sides (like in our cover letter templates ).

Also, our cover letter builder automatically takes care of the format and comes along with some of the most popular (and modern) fonts like Volkhov, Chivo, and Bitter.

Speaking of fonts, professionals advise you to keep your social media manager cover letter and resume in the same typography and avoid the over-used Arial or Times New Roman.

When wondering whether you should submit your social media manager cover letter in Doc or PDF, select the second, as PDF keeps all of your information and design consistent.

The top sections on a social media manager cover letter

• Header: This section includes your contact information, the date, and the employer's contact information, crucial for a social media manager to demonstrate attention to detail and communication skills.
• Greeting: Personalize the greeting with the recruiter's name, showing your research skills and your commitment to building professional relationships, key in social media management.
• Introduction: Introduce yourself and briefly mention your social media experience to immediately capture the recruiter's attention and align your expertise with the job requirements.
• Body: Detail your achievements in growing an audience, crafting engaging content, and measuring analytics, since these are core responsibilities of a social media manager and highlight your competency for the role.
• Closing: End with a compelling call to action, such as expressing eagerness to discuss your strategies, reflecting the engagement tactics necessary for social media success.

Key qualities recruiters search for in a candidate’s cover letter

Expertise in Various Social Media Platforms: Recruiters look for candidates with a deep knowledge of different social media channels, as this is essential for tailoring content and campaigns to fit each platform's unique audience and features.

Content Creation and Curation Skills: A standout social media manager must have a proven ability to create engaging, high-quality content as well as curate relevant third-party content that resonates with the audience.

Data-Driven Analytical Abilities: Recruiters prioritize applicants who can analyze social media metrics to inform strategy, track performance, and pivot campaigns for better engagement and ROI.

Adaptive Communication and Writing Talent: The role requires exceptional writing skills tailored to the brand’s voice and the ability to adapt messaging to various audiences and social media channels.

Trend Awareness and Proactivity: Since social media trends evolve rapidly, recruiters value candidates who stay ahead of the curve and can quickly integrate new trends into their social media strategies.

Community Engagement and Customer Service Mindset: The ability to actively engage with the community, respond to comments and messages promptly, and maintain a positive brand image is key for a social media manager.

Kick off your social media manager cover letter: the salutation or greeting

When writing your social media manager cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.

And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them . Personally.

So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.

Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.

If you haven't met the hiring manager, yet, your social media manager cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").

A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Recruiting Team,
• Dear [Company Name] Team,
• Dear [Department Head's Title, e.g., Marketing Director],
• Dear [Full Name of the Recipient],
• Dear Mr./Ms. [Last Name],

First introductions in your social media manager cover letter

Within your social media manager cover letter introduction , genuinely state what you like about the organization.

Research the latest company projects, honorary awards, company updates, etc.

Write up to two sentences to let recruiters know what impresses you about the company,

This would help you to set a good tone for the rest of the communication.

How to write an achievement-focused social media manager cover letter body

We've got the intro and greeting covered. Now, comes the most definitive part of your social media manager cover letter - the body .

In the next three to six paragraphs, you'd have to answer why should recruiters hire you.

What better way to do this than by storytelling?

And, no, you don't need a "Once upon a time" or "I started from the bottom and made it to the top" career-climbing format to tell a compelling narrative.

Instead, select up to three most relevant skills for the job and look back on your resume.

Find an achievement, that you're proud of, which has taught you these three job-crucial skills.

Quantify your accomplishment, using metrics, and be succinct in the way you describe it.

The ultimate aim would be to show recruiters how this particular success has built up your experience to become an invaluable candidate.

Thinking about the closing paragraph of your social media manager cover letter

Before your signature, you have extra space to close off your social media manager cover letter .

Use it to either make a promise or look to the future.

Remind recruiters how invaluable of a candidate you are by showing what you plan to achieve in the role.

Also, note your availability for a potential next meeting (in person or over the telephone).

By showing recruiters that you're thinking about the future, you'd come off as both interested in the opportunity and responsible.

Which story should you tell in your social media manager cover letter when you have zero experience

Candidates, lacking professional experience in the field - this one is for you.

Your social media manager cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.

And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?

Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).

Another safe card you can bet on is your career dream: in the body of your social media manager cover letter, go into the details of how your ambitions would help make the company you're applying for better.

Key takeaways

Turning your social media manager cover letter into a success is all about staying authentic to yourself and relevant to the job:

• Be creative with your social media manager cover letter introduction by stating something you enjoy about the company (that is genuine) or about your skill set (to get the recruiters' interested);
• Use single spacing and have a one-inch margin wrapping all around the content of your social media manager cover letter;
• Select just one past achievement from your career or life to tell a story of how you've obtained job-crucial skills and how they'd be beneficial to the role;
• The finishing paragraph of your social media manager cover letter doesn't necessarily have to be a signature but could be a promise of what you plan to achieve in the role;
• Instead of focusing on your lack of experience, spotlight your transferable skills, one relevant achievement, and career dreams.

Social Media Manager cover letter examples

Explore additional social media manager cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

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Crafting a Standout Social Media Manager Cover Letter [+Templates & Tips]

Nowadays, the numbers of social media users account for approximately 4.9 billion worldwide. It is inevitable to say that social media has become a new living necessity. Companies have also shifted their marketing target to social media branding since it is a hub full of potential customers. 

The role of a social media manager is to analyze the current trend of different social media platforms and come up with most suitable social media campaign ideas. It is a job that requires one to observe and interact with people. Therefore, advanced communication, writing, creativity , and marketing skills are required for a social media manager. By writing a good social media manager cover letter, you can highlight your past experiences and skills along with expressing your interest in the company you dream of. Social media manager cover letters allow recruiters to have a sense of whether you are suitable for the position. 

It is absolutely acceptable to be a beginner in writing a social media manager cover letter. This article is here to help you by providing social media manager cover letter examples and tips in writing social media specialist cover letters, including cover letters for social media managers with no experience.

Table of Contents:

Social Media Manager Cover Letter Examples

How to write a social media manager cover letter, social media manager cover letter template.

Below are two social media manager cover letter examples: a sample cover letter for social media managers and a sample social media executive cover letter. These samples are for people with different job titles which can give you an idea of what to include.

Social Media Manager Cover Letter

Ann Chen 123-456-7890  [email protected] https://www.linkedin.com/in/annchen

August 8th, 2022

Mark Chuang Senior Manager XXX Fashion 123 Street, CA 90008

Dear Mr. Chuang,

I am writing this cover letter to express my interest in XXX Fashion’s Social Media Manager position. I completed my MBA program in marketing at Northwestern University and have worked as a social media manager at two different companies. I am confident that my experience in analyzing the fashion market and managing social media platforms makes me the best person for this position. 

During my time at my previous company 123 Clothing, I led the start of social media advertisements for them and has helped increase more than 10k followers within 2 months. I believe my specialty is in understanding what people’s current desire for fashion is and promoting creative ideas in this direction, catching customers’ attention. 

I consider myself a creative person and I believe that I work better in a place that embraces this quality. I know that XXX Fashion values openness and encourages people to propose new thoughts in different aspects. I believe that my skills can be best brought into play working in your company. 

Attached below are my resume and portfolio. Please let me know if there are any questions or concerns regarding my application. I look forward to hearing back from you. Thank you for your consideration.

Respectfully, Ann Chen

Social Media Executive Cover Letter

I am writing to apply for the Social Media Executive position at XXX Fashion. I have been working as a social media executive at two different fashion companies. I believe I have good leadership and analytical skills in helping the company promote its products to the customers. 

In my previous working experiences, I have worked with different social media marketing teams, leading discussions and brainstorming with other social media specialists on how to modify the company’s campaign. I consider myself as someone who is familiar with working in a team setting and being the one guiding everyone in the right direction. Along with my previous team at 123 Clothing, my team and I together increased our social media engagement by 50%. Therefore, I am confident that I can also bring this pattern of success and my leadership skills to XXX Fashion. 

I really look forward to discussing my thoughts on how to help improve the company’s direction in social media advertisements. Please contact me during my available hours if I am qualified for the next round of interviews. Thank you for taking the time to review my application. 

Sincerely, Ann Chen

A good social media manager cover letter helps highlight your strengths and portrays your personality clearly. The two cover letter examples for social media managers provided above include several parts and each has different points to focus on. Here are some tips for writing social media manager cover letters, including a cover letter for social media managers with no working experience.

Do proper research

Your cover letter for a social media specialist position should be customized to show that you are really passionate and not just sending the same cover letters to different hiring managers. Hence, before writing your social media manager cover letter, do thorough research on the company you’re applying for. Check out what projects they have done and what things can be changed if you were to be part of the team. By doing this, you are telling the recruiters that you have spent time understanding the company’s culture and that you know what you are applying for. 

Include necessary elements

There are several necessary elements to include in a cover letter for a social media manager: 

Information of sender and recipient On the top of your social media manager cover letter, first include your basic information - your full name, phone number, email address, and LinkedIn profile or link to your own website. Under your information, include the hiring manager’s information such as his or her name, job title, company name, and company address.

A clear subject line (for email)   If you are sending your social media manager cover letter through email, it is suggested to include a clear subject line for your social media manager cover letter so that it is easier for the hiring manager to acknowledge your purpose.

Greetings  When starting your social media manager cover letter, greet your hiring manager professionally by saying “Dear Mr. or Ms.” followed by their last name. If their last name is unknown, you can also say “Dear hiring manager” in your cover letter for social media marketing. 

Body paragraph(s)  The body paragraph is considered the most essential part of your social media cover letter since it consists of the content that tells who you are and why you are applying for the job position. The body paragraph can be separated into two parts:

1. Opening:  The opening paragraph serves as your self-introduction. Briefly introduce your background and why you are interested in applying for the social media manager position.

2. Past achievements & values:   For past achievements and values, you can either write them in two separate paragraphs or combine them into one. In this part of your social media manager cover letter, write about your past achievements in your previous company. Try mentioning more statistical data so that it is easier for the hiring manager to envision it. After explaining your capability in the job position, write about how your values match with the company’s vision based on your research to demonstrate that you belong to the company’s working environment.

Closing    The closing paragraph should be the part where you summarize your goal and thank the hiring manager for taking the time to review your application. You can also express your further interest in discussing certain topics with them and have them contact you during your available hours. 

Sign-offs  As you end your social media manager cover letter, sign off the letter professionally by using words such as “Sincerely” or “Respectfully” followed by your full name. 

Your contact information (for email)  If you are sending an email version of your social media manager cover letter, include your contact information such as your phone number, available hours, or email address once again for the convenience of the hiring manager to contact you.

📚Further reading:   The Ultimate Cover Letter Format & Structure Guide (+ Examples)

Highlight social media management skills

The major role of a social media manager is to propose possible social media campaign ideas to the company. To demonstrate that you have the relevant social media management skills , you have to highlight them by mentioning what you have done before and that you are familiar with navigating different social media platforms in your social media management cover letter. 

Share insights on social media or experience in using social media

If you are writing a cover letter for social media manager with no working experience, don’t worry if you have no accomplishments or achievements to mention from previous companies you worked for. Instead, you can focus on your own experience in using different social media platforms. 

A social media manager has to have the ability to analyze the market trend of various social media platforms and since everyone nowadays is on social media, you can try proposing your opinions on the strengths and weaknesses of each media and your suggestions on how the company can implement marketing strategies accordingly. By doing this in your social media manager cover letter, you are showing the recruiters that you are someone capable of doing independent and critical thinking .

Being careful and considerate are usually the qualities recruiters would want to look for in their candidates. It is important to proofread your social media manager cover letter before sending them to your hiring manager. Check for spelling or grammar mistakes and ensure that there are no major problems in your social media manager cover letter. Writing a cover letter for social media marketing without errors can also show that you are someone who pays attention to detail.

The tips and samples of a social media manager cover letter can sound a bit vague to those writing their cover letter for a social media manager for the first time. Below is a social media manager cover letter template you can refer to:

[Full Name]  [Phone Number]  [Email]  [Website, LinkedIn]

[Hiring Manager’s Name]  [Hiring Manager’s Job Title]  [Company Name]  [Company Address]

Dear [Hiring Manager Name] , 

I am excited to apply for the social media manager role at [Company] . I have [number of years] of experience working as a social media manager, gaining advanced skills in [list skills] . I believe I would be a great match for this position. 

I have worked in [Previous company] as [Previous job title] , helping with [list of responsibilities] . I once [discuss major accomplishments as a social media manager] . I am confident that my [list skills] can help contribute to the company’s [aspects that you want to work on] .

When I worked in [Previous company] , I really valued [work philosophy you think is important] . Therefore, I am particularly inspired by [discuss one of the company’s projects or values] because [reasons you are excited about working in this company] . My experience, skills, and passion for [the value or product] make me the perfect candidate for the social media manager role at [Company] .

I have attached my resume along with the link to my portfolio. Please feel free to contact me at [contact information] . Thank you for your consideration. I look forward to hearing back from you. 

Sincerely, [Name]

Now, you've learned how to craft a standout social media manager cover letter. Yet, remember to accompany it with a thoughtfully crafted social media manager resume to truly make an impact and secure that coveted interview opportunity.

With CakeResume, the best free resume builder , we provide you with hundreds of resume templates (free download) and job resume examples that help showcase the best you. Landing your dream job will be a piece of cake!

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--- Originally written by  Ann Chen  ---

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Social Media Executive cover letter examples

You can tell an entire story in just 280 characters, yet writing a cover letter feels almost impossible.

But if you want to secure your next executive role, you need to put your creativity to good use and learn how to market your skills and experience.

We can help you to do just that with our step-by-step guide below, complete with social media executive cover letter examples to inspire you.

CV templates 

Social Media Executive cover letter example 1

Social Media Executive cover letter example 2

Social Media Executive cover letter example 3

These 3 Social Media Executive cover letter examples will provide you with some good ideas on how to format a cover letter, along with the type of message you should be trying to put across to recruiters .

To further understand exactly how you can write a cover letter that will get you noticed, check out our further guidance.

How to write a Social Media Executive cover letter

Here’s how you can write your own eye-catching cover letter, broken down into simple steps.

Write your cover letter in the body of an email/message

When writing your Social Media Executive cover letter, it’s best to type the content into the body of your email (or the job site messaging system) and not to attach the cover letter as a separate document.

This ensures that your cover letter gets seen as soon as a recruiter or employer opens your message.

If you attach the cover letter as a document, you’re making the reader go through an unnecessary step of opening the document before reading it.

If it’s in the body of the message itself, it will be seen instantly, which hugely increases the chances of it being read.

Start with a friendly greeting

Start you cover letter with a greeting that is professional but friendly.

This will build rapport with the recruiter whilst showing your professionalism.

• Hi, hope you’re well
• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid overly formal greetings like “Dear sir/madam ” unless applying to very traditional companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you’ve opened up the cover letter with a warm greeting to start building a relationship, it is time to identify which role you want to apply for.

Recruiters are often managing multiple vacancies, so you need to ensure you apply to the correct one.

Be very specific and use a reference number if you can find one.

• I am interested in applying for the position of Social Media Executive with your company.
• I would like to apply for the role of Sales assistant (Ref: 406f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for a junior project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The sole objective of your cover letter is to motivate recruiters into to opening your CV. And you achieve this by quickly explaining your suitability to the roles you are applying for.

Take a look at the job descriptions you are applying to, and make note of the most important skills and qualifications being asked for.

Then, when crafting your cover letter, make your suitability the central focus.

Explain why you are the best qualified candidate, and why you are so well suited to carry out the job.

This will give recruiters all the encouragement they need to open your CV and consider you for the job.

Keep it short and sharp

A good cover letter is short and sharp, getting to the point quickly with just enough information to grab the attention of recruiters.

Ideally your cover letter should be around 4-8 sentences long – anything longer will risk losing the attention of time-strapped recruiters and hiring managers .

Essentially you need to include just enough information to persuade the reader to open up your CV, where the in-depth details will sit.

Sign off professionally

To round of your CV, you should sign off with a professional signature.

This will give your cover letter a slick appearance and also give the recruiter all of the necessary contact information they need to get in touch with you.

The information to add should include:

• A friendly sign off – e.g. “Kindest regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network –  e.g. LinkedIn

Here is an example signature;

Warm regards,

Jill North IT Project Manager 078837437373 [email protected] LinkedIn

Quick tip: To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate documents that you could copy in.

What to include in your Social Media Executive cover letter

So, what type of information should you write about in your Social Media Executive cover letter?

The specifics will obviously depend on your profession and the jobs you are applying to, but these are the key areas you should be covering.

• Your industry experience – Tell recruiters the types of companies you have been working for and the roles you have held in the past.
• Your qualifications – Highlight your most important relevant qualifications to show employers you are qualified to do the roles you are applying for.
• The impact you have made – Demonstrate the positive impact you have made for employers in previous jobs. Have you saved money? Improved processes? Made customers happy?
• Your reasons for moving – Employers will want to know why you are leaving your current/previous role, so provide them with a brief explanation here.
• Your availability – When will you be able to start a new job ? Check your current contract to find out your notice period if you are in a position already.

Social Media Executive cover letter templates

Copy and paste these Social Media Executive cover letter templates to get a head start on your own.

I would like to apply for the Social Media Executive position at Digital Waffle. As a results-oriented online marketing professional, I am excited about the opportunity to contribute towards your team’s success.

Over the past 8 years as a Social Media Executive for Gripped Creative Agency, I have built a successful career in crafting and executing innovative strategies that drive engagement, increase brand visibility, and foster meaningful connections with target audiences. I manage campaigns for established brands and start-ups and help them achieve significant growth across numerous platforms. I possess a keen interest in showcasing key insights by staying updated on emerging trends and best practices.

Some notable accomplishments I would like to mention are – I devised a comprehensive brand voice/messaging strategy that increased 200+ companies’ overall reach by 150% on Facebook, Twitter, Instagram, LinkedIn, and TikTok. Furthermore, I boosted website traffic by 200% over eight months, as well as achieving a 30% higher conversion rate compared to the previous year.

My CV provides additional details on my experience, qualification, and other achievements, and I am available for an interview at your earliest convenience.

Kind regards

Nadine Wright

I am thrilled to apply for the position of Senior Social Media Executive at Zwift UK. With a proven track record of delivering exceptional results and leading successful online campaigns, I am eager to leverage my expertise and passion to steer your company’s digital presence to new heights.

Over the course of my 14 years working for Velocity, I continually demonstrate the ability to create and execute strategies that engage wide audiences, amplify brand messaging, and attain business objectives. My experience in both agency and in-house settings has provided me with valuable insights into various industries and allowed me to develop a holistic approach to social media management.

Key areas where I excelled as a Social Media Executive include accomplishing a 50% increase in YouTube, Facebook, and Instagram engagement metrics for 300+ brands due to data-driven initiatives, as well as spearheading lead generation campaigns which boosted Velocity’s YoY sales revenue by 35%. Additionally, I enhanced CSAT by 10% through ensuring personalised responses to all inquiries.

I am eager to discuss my qualifications and achievements, and how my skills align with your organisation’s vision and goals in more detail. Thank you for your consideration.

Wesley Scholes

I am excited to apply for the Junior Social Media Executive position at Innova Solutions advertised on LinkedIn. As a recent BSc Marketing Graduate with a passion for online campaigns and a strong drive to build a successful career in digital marketing, I am thrilled about the opportunity to contribute my creativity, dedication, and skills to your dynamic team.

Throughout my 3-year academic journey and involvement in two internship projects at Momentum, I have developed a solid foundation in social media strategies, content creation, and community management on LinkedIn, YouTube, Facebook, Instagram, Twitter, and TikTok. I am eager to apply my knowledge and further expand my expertise under the guidance of your experienced professionals.

Some notable contributions I played a role in were, improving Momentum’s overall engagement, including likes, comments, shares, and click-through rates by 15%, as well as participating in campaigns which increased the organisation’s ROI by 8%.

I would be grateful for the opportunity to further discuss my qualifications and passion for social media marketing in an interview. Please find my contact information above, and I am available at your earliest convenience.

Alex Pierce

Writing an impressive cover letter is a crucial step in landing a Social Media Executive job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

Social Media Marketing Manager Cover Letter Example (Free Guide)

Create an social media marketing manager cover letter that lands you the interview with our free examples and writing tips. use and customize our template and land an interview today..

Are you looking to break into the world of social media marketing? Our Social Media Marketing Manager Cover Letter Guide will provide you with the necessary tips and advice to help you craft an effective cover letter that will help you stand out from the competition. Learn how to make your cover letter stand out and give yourself the best chance of success.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• What a cover letter template is, and why you should use it.

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Social Media Marketing Manager Cover Letter Sample

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Dear Hiring Manager,

I am writing to express my interest in the Social Media Marketing Manager position at XYZ company. With over five years of experience in the industry, I know I can make an immediate and lasting contribution to your team.

My experience in the field of social media marketing has taught me the importance of staying on top of the latest trends and technologies. I have developed and implemented successful social media campaigns for several major companies. I am proficient in all major social media platforms, including Facebook, Twitter, Instagram, YouTube, and LinkedIn. Additionally, I am an expert in digital content creation, including video, graphics, and text. I am also well-versed in SEO and analytics, helping to ensure that campaigns are targeted correctly and that their success is monitored.

As a Social Media Marketing Manager, I have proven success in driving engagement and increasing brand awareness. I have worked with a wide variety of clients, from B2B to B2C, and understand the unique needs of each. I am a strategic thinker with excellent problem-solving skills. I am also highly organized and efficient, able to manage multiple projects at once. I have excellent communication skills and am comfortable working both independently and as part of a team.

I am confident that I can bring my skills and experience to your team and help drive your social media marketing efforts to the next level. I would love to discuss the opportunity further and am available for an interview at your earliest convenience.

Thank you for your time and consideration. I look forward to hearing from you.

Sincerely, [Your Name]

Why Do you Need a Social Media Marketing Manager Cover Letter?

• A Social Media Marketing Manager cover letter is a great way to introduce yourself to potential employers and demonstrate your qualifications for the position.
• It allows you to provide a more detailed account of your experience and skills than what is provided on a resume.
• It is also an opportunity to highlight any special abilities or accomplishments that may be relevant to the job.
• A cover letter allows you to express your personality, which can help you stand out from other applicants.
• It also provides an opportunity to demonstrate your knowledge of the company and its goals, and to show potential employers that you have researched the position.
• Finally, a cover letter serves as an introduction to your resume, and an invitation for an employer to learn more about you.

A Few Important Rules To Keep In Mind

• Make sure your cover letter is customized to the job you are applying for. Include details about the job role you are applying for and how your skills and experiences match the job requirements.
• Keep it short and concise. Your cover letter should be no more than one page long.
• Make sure your cover letter is well organized with clear headings and paragraphs. Use language that is concise and easy to read.
• Include relevant keywords from the job posting in your cover letter.
• Highlight your experience and skills that are relevant to the job posting. Show how you can add value to the company.
• Proofread your cover letter for spelling and grammar errors.
• Conclude your cover letter by expressing your enthusiasm about the role and why you want to work for the company.

What's The Best Structure For Social Media Marketing Manager Cover Letters?

After creating an impressive Social Media Marketing Manager resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Social Media Marketing Manager cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Social Media Marketing Manager Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

I am writing to apply for the Social Media Marketing Manager position at your company. With five years of experience managing and growing social media accounts, I am confident that I am the right candidate for the job.

In my current role, I have managed social media accounts for a variety of B2B and B2C clients. I have grown these accounts to have a combined following of over 50,000 and have increased engagement by over 60%. I have also created several successful social campaigns that have resulted in increased brand awareness and higher conversion rates.

I am experienced in creating engaging content for social media, including videos, infographics, and blog posts. I have a track record of coming up with creative ideas to promote products and services, as well as developing strategies to increase reach and engagement on social media.

I am an excellent communicator and have experience working with teams of all sizes. I have collaborated with designers, copywriters, and other stakeholders to create and execute successful social media campaigns.

I am confident that I can bring my experience and expertise to your company. I am eager to learn more about the position and to discuss how I can help your company reach its social media goals.

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a Social Media Marketing Manager Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Failing to address the letter to a specific person.
• Using an overly casual tone.
• Including irrelevant details.
• Making grammar and spelling mistakes.
• Not emphasizing your skills and qualifications.
• Not proofreading the letter for errors.
• Not providing a call to action.
• Not customizing the letter for the position.
• Not including a formal salutation or closing.

Key Takeaways For a Social Media Marketing Manager Cover Letter

• Highlight your experience in developing and executing social media campaigns.
• Demonstrate your ability to create content and engage with audiences.
• Show that you understand the data and analytics behind social media.
• Describe your understanding of how to reach target audiences.
• Explain how you have used social media to generate leads and drive sales.
• List any awards or recognition you have earned for your social media work.
• Indicate any special skills or certifications you have in social media marketing.

Social Media Marketing Cover Letter Sample

As a social media marketing specialist, your main job will be to ensure that the organization that you’re working for is made popular to its audience.

In order for you to obtain this job, a Social Media Marketing cover letter is important to write.

How to Write a Social Media Marketing Cover Letter?

In a Social Media Marketing cover letter, you need to write why you feel that you are the best person to hire at this position.

A cover letter written for a social media marketing specialist needs to be spot on with what the hiring manager is looking for.

Any requirements that a hiring manager has, must be fulfilled.

For instance, if a hiring manager wants to hire an individual with excellent communication skills, it is important to mention that you have the right verbal and written communication skills to do the job.

And if the hiring manager is looking for someone who understands strategy development and implementation, you must show that you possess the necessary skills to do this.

See also: social media marketing skills

Here is a cover letter sample for a social media marketing specialist position that you can emulate:

August 17, 2019

Mr. Evan Parker Human Resources Manager Recovery Inc. 495 Fort Road Aurora, CO 10093

Dear Mr. Parker:

With 10+ years of experience working in the social media arena, with the last 3 of them as a social media marketer, I am positive that I am the right person to hire as a social media marketing specialist at Recovery Inc. If you venture through the enclosed resume, you will see that I possess a string of skills that align extremely well with your requirements.

As an experienced social media marketer, I offer expertise in many areas such as social media strategy development and implementation, defining of social media KPIs, and management and oversight of social media content. My knowledge of measuring the success of all implemented social media campaigns is spot on, and I can effectively keep myself updated with evolving social media practices and technologies.

Moreover, I possess an unmatched ability to communicate with industry professionals and influencers through different channels, and can also efficiently use the right tools and resources in order to ensure that social media campaigns are properly implemented. Checking efficacy of campaigns, and making changes in order to make them even more effective is my forte.

Next week, I will contact your office so as to determine the date and time suit you for an interview. In the interim, you may reach me at (000) 879-5540 if you need any further information to augment my job application.

Thank you for your consideration of me as a candidate for the Social Media Marketing Specialist position at Recovery Inc.

Leena Twain

• Social Media Marketing Resume Objectives Examples
• Social Media Marketing Resume Summary Examples
• Social Media Marketing Skills for Resume
• Social Media Marketing Job Description

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15 Social Media Intern Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Social Media Intern jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

It is important to include a cover letter with your resume when applying for employment because it provides an opportunity for you to sell yourself. It also gives the employer more insight into your personality and skillset. Your cover letter can make you stand out among the other applicants. If you are interviewing, your cover letter is your chance to set yourself apart from the other candidates.

Here are 15 amazing Social Media Intern cover letters that are professionally written and will help you stand out and get that job!

Social Media Intern Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Social Media Intern Sample 1

Dear Hiring Manager,

I am a student at ___________ University majoring in ________________. I am looking for an Internship opportunity to help develop my skills and expand my resume. I have experience with _____________, __________________, and _________________________. I feel that my skills would be an asset to your team as I can help you improve your social media presence on the following platforms: Facebook, Twitter, Instagram, YouTube. As a Social Media Intern you can expect me to be on top of what is new in the industry with updates on content strategy. Being an intern at your company would be an awesome opportunity for me because it will help me build up my resume through growth opportunities and networking opportunities. Please let

Social Media Intern Sample 2

Thank you for considering my qualifications as a social media intern. I am confident that I can meet all of the qualifications for this position and excel in the role. My skillset includes knowledge of popular social media platforms such as Facebook, Twitter, and Instagram. I am also an expert at drafting both simple and creative content to appeal to a diverse audience. As a student at (insert school), I have been exposed to new ideas and perspectives which will enhance the value of your company with fresh perspectives on marketing strategies and interactive campaigns.

I am available Monday-Friday from 10:00 AM-4:00 PM EST, weekends on request, and anytime after school hours during semester breaks such as Fall 2017 or Spring 2018.

Social Media Intern Sample 3

I am a college student seeking an internship in social media. I have experience with both Facebook and Twitter and know the best practices for each platform. I believe that this would be a great opportunity to see what true day-to-day work in social media entails while gaining real world experience.

Social Media Intern Sample 4

I am a recent college graduate from _______. My degree is in _____ and I’m interested in pursuing a career as a Social Media Intern, as it has been my dream to enter the field. I have experience using various social media platforms for personal as well as professional use. As an intern, I would be able to learn about the industry and gain valuable hands-on experience that could lead to future employment opportunities.

I saw that your company is looking for new interns and I am confident that my skillset will allow me to excel in this role.

Social Media Intern Sample 5

To Whom It May Concern:

I am interested in the Social Media Intern position. In order to gain a greater understanding of this position, I have included my resume and a list of my skills below. In addition to being highly skilled in different social media applications, I have been able to create many successful online campaigns for various companies.  The following is a brief list of my qualifications: social media marketing/management, event planning, content creation and editing, customer service and web design. I am also proficient in Microsoft Office software such as Word and PowerPoint.  Lastly, I consider myself an enthusiastic individual who wants both the opportunity to learn from experts as well as provide value by helping produce tangible results for your company through the

Social Media Intern Sample 6

I am writing to express my interest in the Social Media Intern position at XYZ Company. I am enthusiastic, creative, and tech savvy with significant experience in digital media. As a recent graduate from College of Southern California with a degree in Screen Arts & Cultures – Cinema Studies, I have studied social media marketing and engaged extensively with the film industry during internships at Warner Bros. Pictures and New Line Cinema.

Social Media Intern Position XYZ Company Los Angeles, CA 90010 123 Main Street

Social Media Intern Sample 7

Dear Human Resources, I am writing to apply for the Social Media Intern position. I have experience in both Facebook and Instagram marketing. I work well with all types of people, have excellent organizational skills, and am highly motivated. Best of all, I can give you real results! Let me know if you need any more information from me. I hope to hear from you soon and look forward to meeting you in person soon! Sincerely, Megan

Social Media Intern Sample 8

Dear _______,

I am writing to express my interest in the social media intern position. I have a strong interest in social media and an endless supply of ideas to bring to the table. I am a strong communicator and have been well-trained as a team player. In addition, my skills as a writer are excellent, as I have been trained in the principles of writing for professionals. In addition, I am an excellent public speaker and performer with experience as both an emcee and performer at social events ranging from weddings to networking events. My outgoing personality is perfect for this position; working closely with others is something that comes naturally to me and because of this skill set it’s easy for me to find common ground with

Social Media Intern Sample 9

I am seeking a position as a Social Media Intern at ABC Company. I have proven experience in writing, editing, and video production. I am also familiar with social media platforms such as Twitter, Facebook, and YouTube. Please review the attached resume for more information about my skillsets and qualifications. If you have any questions or would like to set up an interview before making your decision please feel free to contact me on my cell phone or through email at [email] Thank You! [Your Name]

Social Media Intern Sample 10

Dear __________,

I am writing to express my interest in the Social Media Intern position with your company. I have a passion for social media and have experience managing social channels for major brands. The fast-paced environment of your organization is exactly what I need to propel my career forward. I would welcome the opportunity to prove myself as an integral part of your team Thank you ________, please contact me at (555) 555-5555 or via email at [email protected] if you would like to schedule an interview.”

Social Media Intern Sample 11

I am writing in response to your post for a Social Media Intern position. I have an interest in this field since I majored in PSYCHOLOGY. Furthermore, my experience with social media is one of the reasons why I am interested in the position you are offering. For example, last year at our student association’s campaign “We are all equal” that talked about gender equality, I created posters with different types of text that were shared on Facebook and Instagram accounts of our student association and on their respective pages reaching more than 3000 people within the first 24 hours. Furthermore, during my internship at a startup company two years ago, I coordinated an online campaign about sustainability for 3 months which reached over 20 000 people on

Social Media Intern Sample 12

I am very interested in the Social Media Internship position for ABC Company. As a college student, I have gained experience with online marketing and social media management through internships. I have also taken several courses on digital media and social media strategy. If given the opportunity to work at your company, I will be able to do what is needed for this position with excellence. Thank you for taking the time to consider my application!

Social Media Intern Sample 13

I am a recent college graduate with a B.A. in Communications from McGill University, an interest in social media, and fluency in both French and English. I am passionate about how the internet has changed the way we interact with people, which is why I would love to be a Social Media Intern for your company this summer!

I have experience managing social media accounts on Instagram and Twitter for my university’s clubs and events department. I have also done some freelance writing on various websites including a recent article on The Huffington Post about sexism in film. While French is my native language, I can speak both English and French fluently which will enable me to work closely with any of your clients who are bilingual or francophone.

Social Media Intern Sample 14

Dear HR Manager for ABC Company, I am a recent college graduate with a degree in Communications and a love for social media. As you know, the field of communications is rapidly evolving and I am willing to learn from some of the best. In my spare time I have been able to accomplish incredible things on social media even without any formal training. An internship at ABC company would be an incredible opportunity to learn from industry professionals while making connections that will benefit me throughout my career. It is also important to me that my work not only benefits this company but also positively impacts the world at large; there are countless opportunities for this in all aspects of marketing communications including branding, advertising, public relations and more. Please consider me as your

Social Media Intern Sample 15

As a rising senior at X College, I am committed to building my resume by gaining hands-on experience with social media. I am confident that I can complete assignments quickly and efficiently while providing high quality work. My main areas of expertise are in Facebook and Instagram marketing as well as promotional strategies for brands. If you have any questions about my qualifications or availability, please do not hesitate to contact me! Thanks for your time!

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Social Media Intern cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

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Social Media Manager Cover Letter Example

Boost your chances of getting hired & learn to write your new cover letter with our free, editable Social Media Manager cover letter example. Use this cover letter example as it is or revise it in our job-landing cover letter maker.

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Social Media Manager Cover Letter Example (Full Text Version)

Sandra Axelsson

Dear Hiring Managers,

I am writing to express my interest in applying for the Social Media Manager position at BEWY Technologies, Inc. as advertised on your company's careers website. I believe that my qualifications and experience make me a strong candidate for this role and I am confident that I would be a valuable addition to your team.

I am a Certified Marketing Expert (CME) with over 3 years of experience in managing social media accounts for BERX Digital, Inc. I have successfully overseen multiple platforms such as Facebook, YouTube, and Instagram, while also leading a team of 5 individuals. In addition, I have developed and implemented marketing strategies, created original content, and fostered relationships with key partners. My efforts resulted in increased web presence and brand awareness, earning me the Manager of the Year award.

As a University of Miami graduate with a degree in Business & Management, I have honed my critical thinking and problem-solving skills. My academic achievements, including being in the top 3% of students, and my experience as President of the Marketing Society demonstrate my leadership abilities.

I am proficient in using essential software programs for this role, such as HubSpot Marketing, Hootsuite, and Agora Pulse. Please feel free to reach out to me at 555-555-5555 or via email at [email protected] if you have any questions regarding my background.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experience align with the needs of BEWY Technologies, Inc.

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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How to Address a Cover Letter

Learn how to address a cover letter under different circumstances and how to find a contact to send the letter to when you don’t have a name.

When you're applying for a job or contacting an employer speculatively, the format of your cover letter will vary depending on whether you have a named contact and the reason for your letter. It's important that you address a cover letter correctly, as it's the first thing the reader will see. It needs to be professional and create a good impression.

What is a cover letter, and why is it important?

A cover letter is a document sent with your CV or application for a job opening. A great cover letter shows your reason for applying. It also pulls together all the main evidence supporting why you're the best person for the job, as outlined in your CV, application, and other supporting documents.

Each cover letter you write is highly tailored to the position you’re applying for and the hiring company. It should address essential criteria and elaborate on important points in your CV. Consider your cover letter to be your sales pitch. A great cover letter invites a recruiter to read your CV or application.

Who do you address a cover letter to?

Your cover letter should be addressed to the person responsible for recruitment. If you don’t know the person's name, there are ways to find out. Finding the name can be the difference between your letter being read or lost in the pile, so follow the guidelines below to make sure you address your cover letter most effectively.

Addressing a cover letter with a name

This is the best start if you have a name for your recipient. This means the letter will likely be delivered to the right person rather than lost or sent to someone without the power you need.

A cover letter is a formal document that should be addressed as such. The most professional way to do this is with "Dear." For example:

Dear Mr. Miller

Dear Ms. Jones

Dear Dr. Sullivan

If you don’t know the person’s gender or preferred pronouns, you can use their first name. For example: "Dear James Miller." Don’t include a comma or colon after the greeting.

Addressing a cover letter to a recipient with a professional title

If the recipient of your cover letter has a professional title, always include it. Someone with a PhD will be a doctor rather than a Mr/Ms. This also makes things easier if you need help deciding which personal pronoun to use.

Addressing a cover letter without a named recipient

It's worth finding one when deciding who to address a cover letter to when you don’t have a name. This is covered in more detail in our ‘First steps in determining a recipient’ section below.

If you absolutely can’t find a name, address your cover letter to the appropriate department within the company or organisation. For example, "Dear [Department] Hiring Team". You can use that if you know the job title of the person you need to send your letter to, and it’s just their actual name that eludes you. For example: "Dear Head of [Department]" or "Dear Director of [Department]".

Addressing a speculative cover letter

When writing a speculative cover letter that isn't in response to a job posting, the principles are much like the above. You may or may not know the name of the person you're trying to reach. If you do, so much the better. Include the name.

The difference with a speculative letter is that a mutual connection may have given you the name of the appropriate recipient. If this is the case, mention that connection in your introduction. For example:

Dear Mr Morris

My former employer, Jenny Lee of Brandenburg and Associates, gave me your details after your new customer service department was developed.

Addressing a cover letter sent by email

Addressing a cover letter to send via email slightly differs from a printed one. A printed letter would include the recipient's address and the date, which is unnecessary in an email, as the letter will be the body of the email.

However, your email still needs to be as professional as a traditional cover letter. Formally address the letter, as you would in a printed cover letter. 

The subject line and an email cover letter are important to notice amid the hundreds of emails a recruiter might receive. Include your name, the job title you’re applying for, the reason for contact, and what is included in the documents you're sending. An example would be:

Helen Williams – Marketing Manager Position – CV and cover letter

If you have a recipient’s name but you're sending your email to an "info" address, you can include "FAO" (for the attention of) in your title:

FAO Mark Booth—Helen Williams—Marketing Manager Position

How to find the right recipient

If you don’t have a recipient for your cover letter, you'll need to do some research. You might even have a name but not an email address. Here are some tips for hunting down elusive contacts and their addresses.

Research websites

Check out the company website and social media sites. Use Google to piece together what you know and find details on lesser-known websites such as About pages. For example, if you know the desired department to contact, you can search for "Head of Marketing for [Department]" and see what it brings up.

If you have a name but no contact address, you can search for your contact: "Mr. Jones, Head of Marketing at [Company]." If you need a contact email address, you may find a social media page.

Call the company

The good old-fashioned telephone is an excellent way to find a contact for your cover letter. Call the company, explain why you are calling, and ask them to whom best to send your cover letter and CV.

Check LinkedIn

LinkedIn is a great tool for finding people thanks to its built-in and highly effective search function. You can search by the person's name if you have one, and for a more advanced search, you can add the company and location. If you find the person you’re looking for, you will see a "Contact info" link on their profile under their name, so you can attempt to message them and ask. 

If you don’t have a name, you can search the company and see who is listed as an employee. If the person you want isn’t listed, you may be able to contact someone in a related department, such as HR, and ask for assistance. You may even be able to get an introduction from a mutual connection.

Formatting your cover letter

The format of your letter is as important as who you send it to. Once you’ve tracked down the most appropriate recipient, you will want the rest of the letter to stand out, too.

Address and date

Your letter should be professionally formatted with your name, address, phone number, and email address in the top left. On the next line down, add the date. Then, on the left, add the name and address of the recipient. Under that, address the recipient with "Dear [Name]" on the left of the page as well.

If you send your letter digitally, which is far more common nowadays, it should be in the body of the text. At the top, you need to include the date, your city or town, country or province, phone number, and email address, but not the recipient's name and address. 

Cover letter template

Using a cover letter template can be very helpful. Generally, cover letters follow the same format (aside from the address at the top) and should ideally be no longer than a page, whether printed or emailed. Feel free to download this cover letter template for your use.

Get started.

When deciding how to address a cover letter and who to send it to, your efforts in finding the right person and formatting your cover letter professionally can help you get the interview you're looking for. For further help crafting cover letters that get you noticed, you can check out the Writing Winning Resumes and Cover Letters course offered by the University of Maryland on Coursera. 

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