preschool business plan example

Preschool Business Plan Template

Written by Dave Lavinsky

Preschool Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their preschool companies. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a preschool business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Preschool Business Plan?

A business plan provides a snapshot of your preschool business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Preschool

If you’re looking to start a preschool business or grow your existing preschool company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your preschool business to improve your chances of success. Your preschool business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Preschool Businesses

With regard to funding, the main sources of funding for a preschool business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for preschool companies.

Finish Your Business Plan Today!

How to write a business plan for a preschool business.

If you want to start a preschool business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your preschool business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of preschool business you are running and the status. For example, are you a startup, do you have a preschool business that you would like to grow, or are you operating a chain of preschool businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the preschool industry.
• Discuss the type of preschool business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of preschool business you are operating.

For example, you might specialize in one of the following types of preschool businesses:

• Parent co-op preschool : Preschools that offer lower-cost enrollment in exchange for the volunteer work of a parent on a regular (typically weekly) basis. This type of preschool employs a teacher and an aide, but also includes parents, which reduces the payroll costs considerably.
• Academic/play-based preschool: Preschools that stress learning via a number of experiences in academic introductions. Play-based learning is also introduced in math and pre-reading games and other forms of learning-while-you-play interactions.
• Religious preschool: Preschools that adhere to the religious practices and beliefs of the parents in teaching, while including academic and play-based experiences for preschoolers.
• Learning system preschool: Systems of specific teaching theories, such as Waldorf and Montessori, are offered at this type of preschool. These preschools are based on proven structures for learning.
• Development-interaction preschool: Preschools that offer a holistic approach to preschool, focusing on the emotional, intellectual, social and physical growth of each preschool child.

In addition to explaining the type of preschool business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of programs offered, the number of preschool graduates, reaching X number of preschool locations, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the preschool industry. While this may seem unnecessary, it serves multiple purposes.

First, researching the preschool industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your preschool business plan:

• How big is the preschool industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your preschool business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your preschool business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: parents, grandparents, children, and churches, and schools.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of preschool business you operate. Clearly, parents would respond to different marketing promotions than churches, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Preschool Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other preschool businesses.

Indirect competitors are other options that customers have to choose for their preschoolers that aren’t directly competing with your service. This includes private tutors, public schools, nannies and babysitters. You need to mention direct competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of families do they serve?
• What type of preschool business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide options for translation services?
• Will you offer family-discounts that your competition doesn’t?
• Will you provide better playgrounds and amenities?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

    Finish Your Business Plan Today!

Marketing plan.

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a preschool business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of preschool company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide developmental, religious, academic or play-based learning systems?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the services you offer and their prices.

Place : Place refers to the site(s) of your preschool(s). Document where your company is situated and mention how the sites will impact your success. For example, is your preschool business located in a new, master-planned community, near a business district, or in a standalone building?  Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your preschool marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your preschool business, including answering calls, placing preschoolers into programs, meeting with parents, planning and providing teaching sessions, billing and collecting revenue, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to open your fifth preschool, or when you hope to reach $X in revenue. It could also be when you expect to expand your preschool business to a new community in your city.

Management Team

To demonstrate your preschool business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing preschool businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a preschool business or successfully leading as a principal of a public elementary school.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you open a new preschool every two years, or offer summer school and daycare sessions? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your preschool business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a preschool business:

• Cost of classroom furniture, equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your list of parents who have enrolled their children on contract for the next two years, or the waitlist of parents who want their children to attend your preschool.

Writing a business plan for your preschool business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the preschool industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful preschool business.

Don’t you wish there was a faster, easier way to finish your Preschool business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business plan consultant can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Preschool Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Education Sector » Schooling

Preschool industry operators provide daycare services for children under the ages of three and four to prepare them for kindergarten.

The dispersion of the preschool programs reflects in the geographic distribution of the children, which is also influenced by the cost and supply of preschool programs, income and housing affordability patterns, labor, and child care subsidy policies.

Also, varying state and local regulations and licensing requirements affect employment in this industry. Preschools are under the Early Childhood Learning Centers Industry and the market size, measured by revenue of the Early Childhood Learning Centers industry is $10.7bn in 2023. The industry is expected to increase by 4.6% in 2023.

Suggested for You

• Private School Business Plan [Sample Template]
• DJ School Business Plan [Sample Template]
• Nursery School Business Plan [Sample Template]
• Music School Business Plan [Sample Template]
• Language School Business Plan [Sample Template]

Steps on How to Write a Preschool Business Plan

Executive summary.

Auntie Lavendar® Preschool, Inc. is a standard and well–equipped preschool that will be located in a well-populated residential estate in Ashville – North Carolina, USA. We provide daycare services for children under the ages of three and four to prepare them for kindergarten.

Aside from the fact that we will operate a preschool center, we will also propvide in-home tutoring – we will go to the homes of our students as demanded by their parents. Donald Derrick is the founder and CEO of Auntie Lavendar® Preschool, Inc.

Company Profile

A. our products and services.

Auntie Lavendar® Preschool, Inc. will provide a wide range of services that revolves around providing daycare services for children under the ages of three and four to prepare them for kindergarten. Our services are designed to give early childhood education to kids under the age of 4 and also help provide relief to parents when they need to be away from their kids for a period of time.

b. Nature of the Business

Auntie Lavendar® Preschool, Inc. will operate the business to consumer business model (B2C).

c. The Industry

Auntie Lavendar® Preschool, Inc. will operate under the Early Childhood Learning Centers Industry.

d. Mission Statement

Our mission is to provide safe and secured daycare facility and services geared towards educating and taking care of kids of a certain age. We are all out to prepare kids for kindergarten.

e. Vision Statement

Our vision of establishing our preschool is to grow the business to be amongst the top three preschools in the whole of the United States of America.

f. Our Tagline (Slogan)

Auntie Lavendar® Preschool, Inc. – Rasing and Educating Golden Kids!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Auntie Lavendar® Preschool, Inc. will be formed as a Limited Liability Company (LLC). The reason why we are forming an LLC is to protect our personal assets by limiting the liability to the resources of the business itself. The LLC will protect our CEOs’ personal assets from claims against the business, including lawsuits.

h. Our Organizational Structure

• Head of Preschool (President)
• Preschool Administrator
• Account Officer
• Early Childhood Educators
• Front Desk Officer
• Cleaners and Nannies
• Security Guards

i. Ownership/Shareholder Structure and Board Members

• Sophia Lavendar (Owner and Chairman/Chief Executive Officer) 51 Percent Shares
• Solomon Lavendar (Board Member) 19 Percent Shares
• Adrain Lavendar (Board Member) 10 Percent Shares
• Larry Brad (Board Member) 10 Percent Shares
• Lauren Williams (Board Member and Secretary) 10 Percent Shares.

SWOT Analysis

A. strength.

• Ideal Location for preschool business
• Highly Experienced and Qualified Employees and Management
• Highly Secured and Clean Facility
• Highly structured programs aimed at giving kids early childhood education and to prepare them for kindergarten.

b. Weakness

• Financial Limitations
• Operating from a leased facility (restriction to fully modify the facility to suit our style and taste)
• Inability to retain our highly experienced and qualified employees longer than we want

c. Opportunities

• Growth in per capita disposable income influences demand for early childhood learning centers. Households with higher disposable income are more likely to be able to afford higher-quality child care and, thus, will be more likely to demand higher-cost services. Per capita disposable income is expected to increase in the coming year, presenting an opportunity to the industry.

i. How Big is the Industry?

The early childhood learning industry is indeed a big industry. The market size of the is projected to be over $10.7 billion in 2023.

ii. Is the Industry Growing or Declining?

Available statistics point to the fact that the industry is presently not growing and revenue for the industry has been adjusted from an increase to a decline.

Please note that from 2022 the revenue of the industry is anticipated to start growing as the economy recovers and COVID-19 (coronavirus) cases subsequently drop in line with the nationwide vaccination rollout. As a matter of fact, available data shows that the industry is projected to grow by 4.6 percent in 2023 recovering from a decline of -3.8 between 2017 and 2022.

iii. What are the Future Trends in the Industry

The early childhood learning centers industry is changing, and players in the industry are improvising. No doubt, technology, kids-friendly legislature and customized software will change the landscape of the industry going forward.

iv. Are There Existing Niches in the Industry? If YES, List them

No, there are no niche ideas when it comes to preschool line of business.

v. Can You Sell a Franchise of your Business in the Future?

Auntie Lavendar® Preschool, Inc. has the plans to sell franchise in the nearest future and we will target major cities with a growing numbers of parents in the United States of America.

• Lack of support from stakeholders and the government
• Unfavorable government policy and regulations.
• Community resistance (May not want such facility to be located in their community)
• Liability problems
• Arrival of competitors within our market space.

i. Who are the Major Competitors?

• The Episcopal School
• Pacific Northern Academy (PNA)
• Westside Neighborhood School
• Lowell School
• East Linn Christian Academy
• Cambridge-Ellis School
• Saint Ann’s
• The Children’s School.
• Germantown Friends School
• Beyond ABCs
• Mary Institute and Saint Louis Country Day School
• Avenues World School
• National Child Research Center
• Wetherby-Pembridge School
• University of Chicago Laboratory Schools
• Greenhill School
• Presidio Knolls
• Ecole Bilingue de Berkeley
• Gems World Academy
• Bank Street School.

ii. Is There a Franchise for Preschool?

Yes, there are franchise opportunities for preschool and here are some of them;

• Genius Kids (Initial investment: from $122,000)
• KLA Schools (Initial investment: from $1,100,000)
• Adventure Kids Playcare (Initial investment: from $385,000)
• Primrose Schools (Initial investment: $652,000)
• Discovery Point (Initial investment: from $405,570)
• Lightbridge Academy (Initial investment: from $581,000)
• Building Kidz School (Initial investment: from $214,000)
• KidsPark (Initial investment: from $261,000)
• Montessori Kids Universe (Initial investment: from $424,000)
• The Goddard School (Initial investment: from $698,000)
• Kiddie Academy (Initial investment: from $400,000)
• The Learning Experience Academy of Early Education (Initial investment: from $544,000).

iii. Are There Policies, Regulations or Zoning Laws Affecting Preschools?

Yes, there are county or state regulations and zoning laws for preschools, and players in this industry are expected to work with the existing regulations governing such business in the county or state where their business is domiciled.

For example, the designated area for children’s activities should contain a minimum of forty-two square feet of usable floor space per child. A usable floor space of fifty square feet per child is preferred. However, you may be subject to local permits depending on how you plan to operate your preschool.

Marketing Plan

A. who is your target audience.

i. Age Range

We will admit children between the ages of 2 and 4 years old.

ii. Level of Educational

We don’t have any restrictions on the level of education of those we will admit their kids to our preschool.

iii. Income Level

We don’t have any cap on the income level of those we will admit their kids in our preschool.

iv. Ethnicity

There is no restriction when it comes to ethnicity of the people we are looking forward to admit their kids in our preschool.

v. Language

There is no restriction when it comes to the language spoken by the people we are looking forward to admitting their kids to our preschool, however, we will prefer people who speak the English language.

vi. Geographical Location

Any parent from any geographical location will be welcome to enroll their kids in our preschool.

vii. Lifestyle

Auntie Lavendar® Preschool, Inc. will not restrict any parent from accessing our facility and services based on their lifestyle, culture or race.

b. Advertising and Promotion Strategies

• Host Themed Events That Catch The Attention of Parents.
• Tap Into Text Marketing.
• Use FOMO to Run Photo Promotions.
• Share Your Events in Local Groups and Pages.
• Turn Your Social Media Channels Into a Resource
• Develop Your Business Directory Profiles
• Build Relationships With Other Parent Associations in our Area

i. Traditional Marketing Strategies

• Marketing through Direct Mail.
• Print Media Marketing – Newspapers & Magazines.
• Broadcast Marketing -Television & Radio Channels.
• OOH Marketing – Public Transits like Buses and Trains, Billboards, Street shows, and Cabs.
• Leverage on direct sales, direct mail (postcards, brochures, letters, fliers), referral (also known as word-of-mouth marketing).

ii. Digital Marketing Strategies

• Social Media Marketing Platforms.
• Influencer Marketing.
• Email Marketing.
• Content Marketing.
• Search Engine Optimization (SEO) Marketing.
• Affiliate Marketing.
• Mobile Marketing.

iii. Social Media Marketing Plan

• Start using chatbots.
• Create a personalized experience for our clients.
• Create an efficient content marketing strategy.
• Create a community for young parents and intending parents.
• Gear up our profiles with a diverse content strategy.
• Use brand advocates.
• Create profiles on the relevant social media channels.
• Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Auntie Lavendar® Preschool, Inc. will make sure it covers profits, insurance, premium, license, and economy or value and full package. In all our pricing strategy will reflect;

• Cost-Based Pricing
• Value-Based Pricing
• Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, parent clubs, and clinics to help refer parents to us.

Auntie Lavendar® Preschool, Inc. will also leverage the 4 Ps of marketing which are place, price, product, and promotion. By carefully integrating these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced and promoted.

b. Inventory Strategy

The fact that we will need toiletries, change of beddings, supplies and food per time means that Auntie Lavendar® Preschool, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining and processing items in our warehouse. We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

c. Payment Options for Customers

Here are the payment options that Auntie Lavendar® Preschool, Inc. will make available to her donors and contributors;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

d. Return Policy, Incentives and Guarantees

At Auntie Lavendar® Preschool, Inc., we offer services, and the nature of the services we offer does not accommodate return policy, but we will guarantee parents that their kids will get the best of early childhood learning and education.

e. Customer Support Strategy

Our customer support strategy will involve seeking customer’s feedback. This will help us provide excellent customer service to all our customers, it will help us to first understand their needs, experiences, and pain points. We will work with an effective CRM software to be able to achieve our aim of surpassing our customer’s need.

On a regular basis, we will work towards strengthening our Customer Service Team and also Leverage Multi-Channel Servicing as part of our customer support strategy.

Operational Plan

We plan to expand our revenue by 45 percent in the second year and the plan will include a marketing, sales and operations component. The operations component of the plan would include attracting more customers and additional service offerings that will enable the organization to boost our service offerings and support revenue growth.

a. What Happens During a Typical Day at a Preschool?

• The facility is open for the day
• The facility is cleaned and prepared for the day’s activities
• Parents are welcome and their kids are received from them
• Early childhood learning activities, as well as playing with kids to encourage mental and physical stimulation are carried out as required
• Administrative works are done
• Parents come to pick their kids and the facility is closed for the day.

b. Production Process

There is no production process when it comes to a preschool.

c. Service Procedure

There is no service procedure when it comes to a preschool.

d. The Supply Chain

Auntie Lavendar® Preschool, Inc. will rely on parent associations and other stakeholders in our city to refer parents to us. So also, we have been able to establish business relationship with wholesale supplies of beddings, toiletries, and other supplies.

e. Sources of Income

Auntie Lavendar® Preschool, Inc. make money from;

• Providing daycare services for children under the ages of three and four to prepare them for kindergarten.
• Offering home tutor services for toddlers as requested by their parents
• Retailing early childhood learning materials.

Financial Plan

A. amount needed to start our preschool.

Auntie Lavendar® Preschool, Inc. would need an estimate of $250,000 to successfully set up our preschool in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation and the renting of our operational facility.

b. What are the Cost Involved?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $1,300.
• Marketing, Branding and Promotions – $3,000.
• Business Consultant Fee – $2,500.
• Insurance – $5,400.
• Rent/Lease – $120,000.
• Other start-up expenses including, commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bills et al) – $30,000
• start-up inventory – $15,000
• Store Equipment (cash register, security, ventilation, signage) – $4,750
• Furnishing and Equipping – $45,000
• Website: $800
• Opening party: $3,000
• Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Auntie Lavendar® Preschool, Inc. will not build a new facility for our preschool; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Preschool?

• Cost of stocking up supplies such as toiletries, change of beddings, and other supplies
• Utility bills (gas, internet, phone bills, signage and sewage et al)
• Salaries of employees

e. What is the Average Salary of your Staff?

• Head of Preschool (President) – $45,000 Per Annum
• Preschool Administrator – $36,034 Per Annum
• Account Officer – $35,000 Per Annum
• Early Childhood Educators – $33,300 Per Annum
• Front Desk Officer – $28,000 Per Annum
• Cleaners and Nannies – $22,000 Per Annum
• Security Guard – $22,000 Per Annum.

f. How Do You Get Funding to Start a Preschool?

• Raising money from personal savings and sale of personal stocks and properties
• Applying for a loan from your bank/banks
• Pitching our business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
• Source for soft loans from our family members and friends.

Financial Projection

A. how much should you charge for your service.

At Auntie Lavendar® Preschool, Inc. it is important to note that we will charge $4,460 to $13,158 per year ($372 to $1,100 monthly) on average, depending on the services involved.

b. Sales Forecast?

• First Fiscal Year (FY1): $250,000
• Second Fiscal Year (FY2): $350,000
• Third Fiscal Year (FY3): $450,000

c. Estimated Profit You Will Make a Year?

• First Fiscal Year (FY1): (65 percent)
• Second Fiscal Year (FY2): (45 percent)
• Third Fiscal Year (FY3): (50 percent)

d. Profit Margin of a Preschool Product/Service

Auntie Lavendar® Preschool, Inc. will work towards achieving between 25 percent to 45 percent.

Growth Plan

A. how do you intend to grow and expand by opening more retail outlets/offices or selling a franchise.

Auntie Lavendar® Preschool, Inc. will grow our preschool by first opening other outlets in key cities in the United States of America within the first five years of establishing the business and then will start selling franchise from the sixth year.

b. Where do you intend to expand to and why?

Auntie Lavendar® Preschool, Inc. plans to expand to Dallas – Texas, New York City – New York, Sumter – Florida and then to Liliano – Texas, Lancaster – Virginia, Alcona – Michigan, Los Angeles – California and Catron New Mexico.

The reasons we intend to expand to these locations is the fact that available statistics show that the cities listed above have the highest number of people with kids below the age of 5 in the United States.

The founder of Auntie Lavendar® Preschool, Inc. plans to exit the business via family succession. We have placed structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another without hitches.

How to Write a Business Plan for Daycare and Preschool

• brightwheel
• Running a business

Writing a daycare or preschool business plan is a big task, but due diligence and hard work will help you understand what you’ll need to launch and run a daycare or preschool successfully.

What do daycare investors want?

Your local government will have rules and regulations you’ll need to follow as a small business owner and childcare provider. Start by reviewing the childcare licensing guidelines for your state and city. Once you’re clear on licensing guidelines, you’re ready to start writing your childcare business plan.

The purpose of a business plan is to help secure funding. You’ll likely need financing to launch your preschool or daycare, especially if you want to avoid the monthly repayment of a loan. 

Investors provide businesses with money in exchange for partial ownership. As a result, they expect a larger return on their initial investment. Because many investors work in business, they prefer to invest in an established company.

Most investors look for:

Industry background and experience

Financial performance and promise.

Investors want to make money. Therefore, they are more inclined to work with experienced entrepreneurs and business owners to guarantee a return on their investment. 

This might sound discouraging for those with little experience or without a business management background, but the opportunity doesn’t end there. You could consider bringing on a partner with a business background. Additionally, many investors act as a source of business advice. 

You need to demonstrate that your business will make money. Investors will likely want to see signs of business growth before they give you money. 

Additionally, investors will want to know about your financial stability. Questions an investor might ask are:

• What do you plan to do with the money?
• Has your business been up or down in recent years?
• Is your company losing money? Are there signs of growth for the future?
• How do you plan to repay your investment?

Of course, every investor is different, so they’ll consider various factors. While experience and financial promise are at the top of the list for most investors, they might also look for uniqueness, business readiness, an effective business model, and more.

Writing a daycare business plan

We’ve discussed licensing and investors. Now, you’re ready to begin the framework of your business plan for daycares and preschools. Here’s what you’ll need to get started:

Business description

Needs assessment, insurance policies, operating policies and procedures, marketing strategy.

Start with the basics: what does your daycare do? Detailing the service you’re offering will help you create a clear business plan. Next, you might want to write some goals or even a mission statement outlining your purpose and motivation.

Start by looking at general daycare or preschool industry trends, then narrow your scope to the preschools or daycares in your local area. Next, you’ll need to figure out who your target customers are and confirm that there is a need for a business like yours in your community. 

Are there a lot of young families in your neighborhood? Are you located somewhere convenient for commuting parents? Does your business offer a specific service that your competitors don’t, like early check-in or extended hours? 

Also, check out the competition. Research the existing daycare or preschool options in your community. Look at current preschool or daycare business plan samples. What makes your daycare or preschool unique? 

Developing detailed budgets will help you run your small business. You’ll need to compare your current cash flow and expenditures to determine whether you’ll make a profit.

Build a budget for unexpected costs. For example, how many children do you need to serve to be able to pay your bills and stay afloat? Child Care Aware of America offers some terrific budgeting resources for this process.

Depending on the type and size of your preschool, you’ll need insurance policies of several different types, including liability, property, workers’ compensation, and business insurance. Check the licensing requirements for guidance in building this part of your preschool business plan.

Create a comprehensive handbook for families and staff that includes you center's policies and procedures. For instance, you'll need to develop an emergency plan , daycare sick policy , and other safety protocols according to your local childcare licensing requirements. 

Your staff handbook will be a helpful resource your employees can reference and include all your employment policies including work and pay schedules, benefits, and information about professional growth and development. You can also include information on your center's philosophy and curriculum, classroom procedures, and expectations for working with children and families.

Your marketing strategy is the key to attracting customers. Decide what type of advertising you will use in front of potential customers. For example, list your school in local directories and participate in parenting and kid-friendly community events. Run a social media campaign focusing on your target population.

Another big part of childcare business marketing is differentiating yourself from other preschools. These days adopting daycare software is a surefire way to attract families with young children. A tool like brightwheel's center management feature will streamline your center's admission process, record keeping, and reporting, saving you up to 20 hours per month. 

You can also use brightwheel for recording and tracking daily events and activities, and sending real-time updates to families throughout the day. It also offers secure, digital check-in/check-out and a paperless billing system. This is a great way to keep your families looped in on daily activities and handle all of your administrative tasks in one place.

Your business is ready!

Writing a business plan can be stressful, but it doesn’t have to be. Once you secure the proper licensing, use the information in this article to guide you through creating a solid daycare business plan that drives investors and financing to your business.

These are just the basics to get you started. For further information, the U.S. Small Business Administration’s website has detailed instructions on creating each necessary part of a successful business plan. 

Childcare and Preschool Supply List

A list of everything you need to start an early education program.

Subscribe to the brightwheel blog

Recent Posts

• Preschool Crafts: 20 Easy and Simple Ideas Using Everyday Materials August 28, 2024
• How to Ensure the Long-Term Financial Sustainability of Your Childcare Business August 22, 2024
• What Certifications Do I Need to Open a Daycare? August 20, 2024
• Preschool Learning Objectives August 20, 2024
• 10 Tips to Get a Child to Eat When They Refuse August 20, 2024

Posts by Tag

• Running a business (219)
• Child development (164)
• Curriculum (84)
• Financial health (68)
• Small business funding (55)
• Staff development (47)
• Family engagement (40)
• COVID-19 (30)
• Technology (28)
• Family communications (15)
• Staff retention (15)
• ECE career growth (13)
• For Parents (10)
• Diversity and inclusion (9)
• Enrollment (7)
• Staff appreciation (7)
• Marketing (6)
• Public policy (6)
• Staff hiring (5)
• ECE current events (4)
• Family retention (4)
• Salary guides (4)
• Leadership (2)

Preschool Business Plan

Starting a preschool business is not for the faint of heart. Even if you love the idea of working with children, reality often differs dramatically. The stress of the actual operations is even wildly different from the stress you get just preparing everything from the ground up. To help you stay on top of everything, you need a proper preschool business plan on hand. Documents like a kindergarten  business plan , and a play school business plan, among others, will help you survive the initial onslaught of the endeavor while guiding you for months or even years to come. Scroll on to learn more and to find some of the best preschool business plan examples anywhere.

Preschool Business Plan Examples & Templates

1. preschool business plan template.

• Google Docs

Size: A4 & US

2. Simple Preschool Business Plan

Size: 574 KB

3. Preschool Business Plan Sample in PDF

Size: 207 KB

4. Free Preschool Business Plan

Size: 318 KB

5. Preschool Business Plan Template in PDF

Size: 164 KB

6. Basic Preschool Business Plan

Size: 121 KB

The Importance of a Preschool Business Plan

Like any business, a preschool comes with numerous requirements for you to meet. You will need funding, marketing strategies, materials, and equipment . With all of those variables mixing into one big goal, you need a guide. You will need something to help attract investors if necessary. This is where a preschool business plan comes into play. Sure, you can still plan things out if you don’t have one. However, there is a detail of organization that you won’t get using anything else.

Tips for Writing a Preschool Business Plan

Those with experience in writing business plans will know all about the nuanced nature of the document. Whether you are looking to create a non profit daycare business plan or one that’s for profit, the little details and the approach are all bound to change. Rather than get a free sample school business plan, here are some tips to help you in the event that you need to write your own business plan from scratch.

Tip 1: Keep it Short

It benefits you more to keep things as short as possible. Yes, there are many aspects of the preschool business to plan for. However, your expression of those plans do not have to be overly long or complicated. Be concise with your plan and you can be guaranteed that your readers will find it much more effective.

Tip 2: Keep Your Audience in Mind

With preschools, your audience should be parents with children of a specific age range. It is important to take note of that because what you offer will center around them. Your strategies, your branding , your methods, and the rest of your plans depend on your audience. Keep them in mind when planning for greater odds of success.

Tip 3: Don’t Let Fear Hold You Back

Starting any kind of business is going to be daunting. There’s no shame in admitting that some aspects of your endeavor may feel intimidating at times. However, you can’t allow that to hold back your plans. You need to recognize your goals and objectives so that you can plan around them. Never plan around the fears that grip you.

Tip 4: Be Timely and Realistic

As much as we like to say that you should shoot for the stars, it would be bad advice to leave all pragmatism behind. Your goals and objectives need to be firmly rooted in reality. Don’t let fear hold you back, but at the same time, you must acknowledge where your capabilities remain. Once you learn that, be sure to set a timeline for yourself. That way, you can ensure greater productivity.

What are the six components of a business plan?

First, there is the executive summary , followed by sections that dictate the opportunity and the execution. From there, you have the company and management, the financial plan, and lastly, the appendix.

Is it acceptable to have a professional write your business plan for you?

If writing a preschool business plan is too much for you, or if you lack the time, then you can always recruit a business consultant to help you with it.

How long should my business plan be?

The proper answer for that is as long as you need it to be. It does not have a required number of pages, as long as everything necessary for the execution of your startup is included and explored adequately.

Learning about how to write a proposal for a daycare center or finding the best preschool business plan ppt templates are among the things anybody should do before anything else. By researching the best methods of moving forward, you can avoid the pitfalls and accomplish your desired goals sooner than anticipated. Having learned as much as you can from this article, you may take your new knowledge and apply it when you decide that starting a preschool is your calling. Just remember to choose wisely and act boldly when that time comes!

Text prompt

• Instructive
• Professional

Create a study plan for final exams in high school

Develop a project timeline for a middle school science fair.

ZenBusinessPlans

Home » Sample Business Plans » Education » School

How to Write a Preschool Business Plan [Sample Template]

Do you want to start a preschool and need to write a plan? If YES, here is a complete sample preschool business plan template & FREE feasibility report. There are various business ideas that you may want to start.

However there are some businesses that guarantee good returns on investment. Chief amongst it is the preschool business. One of the reasons why this business is good is the point that you are able to help mound lives whilst you are making good money.

Why Start a Preschool?

Running a preschool can be a very rewarding and profitable venture. An entrepreneur who is interested in children education and also having a business might find that opening a preschool would meet both desires. Before starting a preschool, one must be prepared by ensuring that they carefully plan out the venture from the beginning, by researching on local and state laws that govern pre – school education business.

What Does It Take to Start a Preschool Successfully?

There must also be planning as regards space, getting insurance, developing a curriculum, hiring additional staff, advertising and registration of children. A pre – school program is a business that requires that no details be overlooked.

The first thing that needs to be done before starting out is in contacting the local governing body of child care for relevant information regarding the opening of a preschool. When approaching the governing agency, ask to meet with the administrators, so as to discuss your business idea, and get information on how to become a licensed preschool program provider.

After gathering all the information that you would need including written literature, you would need to contact the local government as regards getting a license to start. Depending on the state you will be operating in, you might be required to register and pay a fee to obtain licensees.

You will also need to ensure that the property you intend to use as a facility is in an acceptable area from which the business can be started, even if it is a section of your own residence, this can be done by contacting the zoning department of your local government, and if the area you choose is not suitable, you will be advised on suitable areas.

After applying for a business license as required by the state and meeting any other special requirements needed in order to become a preschool, you should then consult with insurance agencies regarding the right coverage for your facility. Ensure you choose a plan that will adequately cover you, your clients, as well as your business.

Lastly, ensure that you prepare your location for safety inspections, while ensuring that your facility has emergency evacuation plan in place for any unforeseen circumstances or disasters. Also prepare a curriculum for your pre – school program.

You can either choose an established program from a particular publisher or choose various materials from several publishers, while not forgetting that you have an option of creating your own curriculum. Do not also forget to hire qualified staff after running background checks, and marketing your school.

A Sample Preschool Business Plan Template

1. industry overview.

The Preschool industry operators provide day care services for children under the ages of three and four to prepare them for kindergarten.

The dispersion of the preschool programs reflects in the geographic distribution of the children, which is also influenced by the cost and supply of pre – school programs, income and housing affordability patterns, labor, and child care subsidy policies. Also, varying state and local regulations and licensing requirements affect employment in this industry.

According to research and statistics, this industry generates $53 billion annually, and is projected to have an annual growth rate of 2.5% by 2016. The number of business in this industry amounts to 768,021, employing 1,664,311 people.

There are about 53,000 commercial facilities, plus about 21,000 facilities run by non-profit organizations. The industry is highly fragmented as the top 50 companies generate less than 20% of revenue for the entire industry.

Preschool programs became popular especially as more percentage of women in the workforce grew by nearly 71% in 2007. According to the Bureau of Labor Statistics (BLS), 28% of mothers with young children worked in 1975, which has more than doubled by 60% by 2013.

Over the same period, employees in the daycare industry increased by nearly 250%. The bureau also noted that investment in childcare by non-profit and government agencies, as well as new tax credits, also helped to fuel the industry’s growth.

According to the Child Care Aware group, about 11 million children under the ages of 5, spend an average of 35 hours a week in childcare. Infants in center-based care had an average annual cost that ranged from $5,496 in Mississippi to $16,549 in Massachusetts; 4 year olds had care in a center ranging from $4,515 in Tennessee to $12,320 in Massachusetts; with the quality of care and degree of regulation varying widely.

Also, childcare workers were seen to be paid the lowest wages in any professional field, $21,490 on average. However, the recovery of the economy is already impacting greatly on the preschool market.

Parents and especially mothers are going back to work, thereby causing the demand for preschools and preschool services to grow. This means that disposable income will increase which will let parents especially women put more resources towards child care like the high value early educational programs.

Even though this might seem like a saturated field, it isn’t, as there is always a constant demand for parents to prepare their children for proper schooling. The incentives in venturing into or starting a pre – school are having an impact on toddlers who are struggling academically and getting them engaged so that their parents will carry out their businesses or other activities.

2. Executive Summary

Future Stars® Pre – School is a standard and well – equipped pre – school that will be located in a well – populated residential estate in Ashville – North Carolina, united states of America. We are a preschool that provide day care services for children under the ages of three and four to prepare them for kindergarten.

Aside from the fact that we will operate a preschool center, we will also engage in home tutoring – we will go to the homes of our students as demanded by their parents.

Future Stars® Preschool is a client-focused and result driven preschool that provides day care services and broad-based learning approaches and experience at an affordable fee that won’t in any way put a hole in the pocket of our clients (parents).

We will offer a standard and professional pre – school daycare and teaching services designed for toddlers in a highly secured, neat and conducive learning environment. We will ensure that we work hard to meet and surpass all our parents’ expectations and educational goals whenever they enroll their kids in our pre – school.

At Future Stars® Preschool, our kids’ and their parents’ overall best interest would always come first, and everything we do is guided by our values and professional ethics.

We will ensure that we hire professional educationist and care – giver who are well trained to handle kids that are of pre – school age in various kids development learning areas who are well experienced and passionate in imparting knowledge to toddlers at various learning ladder (potty training, rhymes, walking, dancing and talking et al).

Future Stars® Preschool will at all times demonstrate her commitment to sustainability, both individually and as an educational organization, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our clients’ (parents) needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our students.

Our overall business goal is to position Future Stars® Pre – School to become the leading Pre – School brand in the educational industry in the whole of Ashville – North Carolina, and also to be amongst the top 50 pre – schools in the united states of America within the first 10 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Ashville – North Carolina is the right place to launch our pre – school; they have the right demographic composition that can support and sustain our business model.

Future Stars® Preschool is founded by Mrs. Clara Jake – MacPherson. She has a Degree in Education with bias in children education and she has well over 16 years of experience in the educational industry in the United States of America. She will be bringing in her wealth of experience to help build Future Stars® Pre – School to enviable heights.

3. Our Products and Services

The Future Stars® Preschool is going to offer daycare services within the scope of the education board in the United States of America. Our intention of starting our pre – school is to soundly prepare toddlers who are under the ages of three and four for kindergarten and of course to make profits from the education industry and we will do all that is permitted by the law in the US to achieve our aim and business goal.

Our service offerings are listed below;

• Provide daycare services for children under the ages of three and four to prepare them for kindergarten.
• Running a Standard and licensed Daycare Center
• Offering Home Tutor Services for toddlers as requested by their parents
• Retailing of Kids Educational Books and Materials

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive pre – school / daycare center that will become the number one choice for parents in the whole of Ashville – North Carolina.
• Our vision reflects our values: integrity, service, excellence and teamwork.
• Our mission is to provide professional, safe and conducive daycare and learning environment to toddlers.
• Our overall business goal is to position our tutorial college to become the leading pre -school brand in the educational industry in the whole of Ashville – North Carolina, and also to be amongst the top 50 preschools / daycare center in the United States of America within the first 10 years of operations.

Our Business Structure

Future Stars® Pre – School will build a solid business structure that can support the growth of our pre – school. We will ensure that we hire competent hands to help us build the business of our dream. The fact that we want to become the leading pre – school / daycare brand in the educational industry in the whole of Ashville – North Carolina makes it highly necessary to deliberately build a well – structured business from the onset.

At Future Stars® Preschool we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our long serving senior staff members and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Head of The Pre – School (Daycare) / School Coordinator

School Administrator

• Tutors for Various Learning Areas
• Nannies / Caregivers / Aux Nurse

Marketing and Sales Executive

Accountant / Bursar

• Client Service Executive / Front Desk Officer
• Security Officer

5. Job Roles and Responsibilities

Head of the Pre – School / School Coordinator:

• Responsible for providing direction for the pre – school / daycare center
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for handling high profile clients and deals
• Responsible for fixing fees and signing business deals (partnership)
• Responsible for signing checks and documents on behalf of the tutorial college
• Coordinates all arms of the pre – school
• Evaluates the success of the pre – school / daycare center
• Reports to the board of the pre – school / daycare center
• Responsible for overseeing the smooth running of HR and administrative tasks for the pre – school
• Design job descriptions with KPI to drive performance management for all staff members
• Regularly hold meetings with key stakeholders (parents and member of the school board) to review the effectiveness of the schools’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defining job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversee the smooth running of the daily activities of the tutorial college.

Tutors for Various Learning Areas for Toddlers

• Effectively teach subject / subjects as assigned by the school coordinator
• Access the progress of kids under their care
• Ensure that kids participate in learning activities such as potty trainings, rhymes and dancing et al
• Contributes his / her quota towards growing the pre – school
• Receives complaints from parents and channel it to the appropriate quarters
• Handle any other duty as assigned by the school coordinator.

Nannies / Caregivers / Aux Nurses

• Responsible for changing diapers for kids and cleaning them up when they messed up themselves
• Responsible for feeding toddlers
• Ensures that toddlers sleep as at when due and help calm them when they are crying
• Goes the extra mile to ensure that toddles are comfortable and well taken care of.
• Contributes his / her quota towards growing the pre – school / daycare center
• Handles any other duty as assigned by the school coordinator.
• Identifies, prioritizes, and reaches out to new parents, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writing winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluate new plans for expanding increase sales
• Document all customer contact and information
• Represents the company in strategic meetings
• Help increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the tutorial college
• Serves as internal auditor for the tutorial college

Client Service Executive

• Welcomes toddlers and their parents by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with parents (e-mail, walk-In center, SMS or phone) provides them with a personalized customer service experience of the highest level
• Through interaction with parents on the phone, uses every opportunity to build their interest in the school’s products and services
• Manages administrative duties assigned by the school coordinator in an effective and timely manner
• Consistently stays abreast of any new information on the schools’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries
• Receives parcels / documents for the Pre – school
• Handles any other duties as assigned by the school authority
• Maintain a clean daycare facility by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensures that toiletries and supplies don’t run out of stock
• Responsible for handling laundry

Security Officers

• Ensure that the daycare facility is secured at all time
• Control traffic and organize parking
• Give security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submit security reports weekly
• Any other duty as assigned by the school coordinator.

6. SWOT Analysis

Future Stars® Pre – School engaged the services of a core professional in the area of business consulting and structuring to assist our pre – school in building a well – structured educational business that can favorably compete in the highly competitive education industry.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Future Stars® Pre – School. Here is a summary from the result of the SWOT analysis that was conducted on behalf of The Future Stars® Pre – School;

Our core strength lies in the power of our team; our workforce. We have a team that has the right passion and drive for taking care of toddlers, a team with excellent qualifications and experience in daycare / pre – school education. We are well positioned in a community with the right demographic composition and we know we will attract loads of parents who would want to enroll their kids from the first day we open our doors for daycare services.

As a new pre – school / daycare center in Ashville – North Carolina, it might take some time for our organization to break into the market and gain acceptance in the already saturated pre – school / education industry; that is perhaps our major weakness. Also we might not have the required money to pump into advertising and promoting our brand the way we would want to.

• Opportunities:

The opportunities in the pre – school / education industry is massive considering the number of parents who would want their kids under school age to be in safe place and to get them prepared for kindergarten. As a standard, safe and highly comfortable daycare center, we are ready to take advantage of any opportunity that comes our way.

Every business faces a threats or challenges at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the pre – school.

Some of the threats that we are likely going to face as a pre – school operating in the United States of America are unfavorable government policies that might affect daycare centers, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power. There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

The trend in the pre – school / daycare center line of business is that the keys to attracting parents to enroll their wards is the safety, cleanliness, location and of course the overall comfort of their toddlers.

The trend in the daycare center industry is such that players in this industry can now comfortably start their daycare business in an business district; a place where it is easier for working class parents to take advantage of their launch breaks and even tea breaks to dash down to breast – feed and cuddle their children before dashing back to work.

The demand for pre – schools is driven by the fact that most parents work or are engaged in businesses that takes them away from their kids that are under school age and one of the options left is to enroll such kid in a daycare center.

The economic downturn hasn’t really affected this industry, especially in countries that believe in the efficacy of early education. The areas you would need to spend heavily on is in ensuring that your school is up to standard, is the facility, your advertisements, and insurance.

8. Our Target Market

As a standard preschool / daycare center, Future Stars® Pre – School offers a wide range of pre – school services hence we are well trained and equipped to services a wide range of kids are different growth level irrespective of any challenges et al.

Our target market as a preschool / daycare center cuts across parents with kids under school age of different class and people from all walks of life.

We are coming into the pre – school / education industry with a business concept that will enable us work with the toddlers at different learning stages. Below is a list of the parents / toddlers that we have specifically design our pre – school services for;

• Working class parents with toddlers under school age
• Parents with toddlers under school age who run their own business and are too busy to take care of their wards during business hours

Our Competitive Advantage

This field is a highly intense one because of the level of quality service offerings by the pre – schools, who are more pressured to deliver better services. Due to this pressure, there is a jostling amongst the different pre – schools to get more parents to enroll their toddlers in their daycare center, thereby increasing their earnings as well.

We are quite aware that to be highly competitive in the preschool / education industry means that you should be able to deliver consistent quality service, parents should be able to experience remarkable difference and improvement in their toddlers and you should be able to meet the expectations of the educational governing board in the United States of America.

Our competitive advantage lies in the power of our team; our workforce. We have a team that has the right passion and drive for taking care of toddlers, a team with excellent qualifications and experience in daycare / preschool education. We are well positioned in a community with the right demographic composition and we know we will attract loads of parents who would want to enroll their kids from the first day we open our doors for daycare services.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups pre – school / daycare center in the United States) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Future Stars® Preschool is established with the aim of maximizing profits in the preschool / education industry and we are going to go all the way to ensure that we do all it takes to attract parents on a regular basis.  Future Stars® Preschool will generate income by offering the following services;

10. Sales Forecast

One thing is certain; there would always be parents who may want their kids under school age to be in safe place and to get them prepared for kindergarten. As a standard, safe and highly comfortable daycare center, we are ready to take advantage of any opportunity that comes our way.

We are well positioned to take on the available market in Ashville – North Carolina and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the pre – school and our student base.

We have been able to critically examine the preschool / daycare center market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Ashville – North Carolina.

Below is the sales projection for Future Stars® Pre – School, it is based on the location of our daycare center and of course the wide range of pre – school services that we will be offering;

• First Year-: $75,000
• Second Year-: $150,000
• Third Year-: $350,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. So, there won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition amongst pre – schools / daycare centers in the United States of America hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Future Stars® Pre – School. We want to build a standard and first – class pre – school / daycare center that will leverage on word of mouth advertisement from satisfied parents

Our goal is to grow our preschool to become one of the top 50 pre – schools / daycare center in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Ashville – North Carolina but also in other cities in the United States of America.

Future Stars® Pre – School is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our pre – school / daycare center by sending introductory letters alongside our brochure to parents / household and key stake holders in Ashville – North Carolina.
• Print out fliers and business cards and strategically drop them in religious centers, libraries and public facilities.
• Use friends and family to spread word about your pre – school / daycare center
• Post information about our pre – school / daycare center on bulletin boards in places like churches, maternity clinics, parks, libraries, and local coffee shops et al
• Place a small or classified advertisement in the newspaper, or local publication about our pre – school / daycare center
• Leverage on referral networks such as agencies that will help match parents with toddlers under school age with our pre – school/ daycare center.
• Join relevant association or body that will enable you network and meet others in same industry.
• Advertising online by using an advertising platform such as Google Adwords, that will allow us place text advertisements alongside on websites with related contents, and along results from search engines.
• Advertise our pre – school in relevant educational magazines, newspapers, TV stations, and radio station.
• Attend relevant educational expos, seminars, and business fairs et al
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied parents

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both parents and students in the whole of Ashville – North Carolina which is why we have made provisions for effective publicity and advertisement of our pre – school / daycare center.

Below are the platforms we intend to leverage on to promote and advertise Future Stars® Pre – School;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Ashville – North Carolina.
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations by calling them up and informing them of our pre – school / daycare center, and the advantage we over the others.
• Passing general information via our social media handles like twitter, Facebook, Google hangouts etc.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our schools’ logo et al.

12. Our Pricing Strategy

Generally for pre – school and daycare services flat fees on a weekly or monthly basis is what is obtainable. As a result of this, Future Stars® Pre – School will charge our parents who enrolled their toddlers in our daycare center flat fees except for few occasions where there will be need for us to charge special students on hourly basis.

At Future Stars® Pre – School we will keep our fees below the average market rate for all of our students by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to all our students at regular intervals.

We are aware that there are some kids that would need special assistance, we will offer flat rate for such services that will be tailored to take care of such kids’ needs.

• Payment Options

At Future Stars® Pre – School, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up a pre – school business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a higher amount of capital as you would need to ensure that your employees are well taken care of, and that your pre – school’s environment is conducive enough to keep kids.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a pre – school business; it might differ in other countries due to the value of their money. However, this is what it would cost us in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring a facility / property that will accommodate the number of kids that we want to take care of for at least 6 months (Re – Construction of the facility inclusive) will cost – $35,000.
• Equipping the office (computers, printers, projectors, markers, pens and pencils, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
• The budget for paying staff members and utility bills for at least 3 months – $70,000
• The budget for start – up inventories (toiletries, toys, cots, and mats et al) – $2,500
• Launching an official Website will cost – $500
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand (250,000) U.S. dollars to successfully set – up a medium scale but standard and well equipped pre – school / daycare center in the United States of America.

Generating Funding / Startup Capital for Future Stars® Pre – School

Future Stars® Pre – School is a private business that will be owned by Mrs. Clara Jake – McPherson and family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $85,000 and soft loan from family members $15,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is easier for businesses to survive when they have steady flow of business deals / customers patronizing their products and services. We are aware of this which is why we have decided to offer a wide range of tutorial services and other related services to high school students, students with disabilities and elderly students (adult education).

We know that if we continue to deliver excellent daycare services, there will be steady flow of income for the organization. Our key sustainability and expansion strategy is to ensure that we only hire competent and selfless staff members, create a conducive working environment and employee benefits for our staff members.

In the nearest future, we will explore the options of either selling out franchise or expanding our scope beyond Ashville – North Carolina to other major cities in the United States of America. We know that if we implement our business strategies, we will achieve our business goals and objectives in record time.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Pre – Schools’ Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Pre – School: In Progress
• Creating Awareness for the pre – school in Ashville – North Carolina: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in the education industry: In Progress

More on School

Child Care Director Resources How to Make a Preschool Business Plan

How to Make a Preschool Business Plan

11th August 2020

An important early step for starting any new business is to make your business plan. Starting a preschool is no different! What expenses do you need to take into consideration? How can you think about setting your pricing? What ages should you take? What hours should you operate? Here’s how to think through each of these decisions to form your preschool business plan.

Preschool Business Plan Basics: Wonderschool’s Iron Triangle of ECE Finance

Before you think through specific business decisions you’ll need to make, it’s important to understand what you’re striving for. Meet the iron triangle. For a preschool business to be financially stable, the iron triangle must be met:

• Full enrollment: ensure that all of your spaces are full.
• Full fee collection: ensure that you are collecting all of your tuition and on time.
• Revenue covers real cost-per-child: you need to ensure you are priced in such a way that your revenue is truly covering the cost of caring for each child.

Important Business-Related Decisions You’ll Need to Make

Type of license: Most states have at least two options for in-home child care licenses . Often there’s a “small” license and a “large” license, with a large license allowing you to have more children. If you’re just getting started you’ll have to choose which type of license you want. There are usually different requirements for each. For example, in California, to obtain a large license for up to 14 children, your home must meet certain fire safety requirements like number of exits and you need to have previous experience working in a licensed child care program.

One thing to keep in mind is that just because you have a license for a certain number of children, does not mean that you need to fill all of those spots. If you qualify for a larger license, you can get it and still only serve 6-8 children if you so choose.

Regardless of what you choose to do, you’ll want to make sure you understand the details of your particular license. How many children can you have at one time? What ratio of staff to children are you required to maintain?

Hours of operation: Do you plan to run a full day program? Or a half-day program? Will you operate a more “normal” school day schedule and offer before and after care for an extra fee?

Families need all sorts of care options. Think about your immediate community when thinking about your hours of operation. If you have a lot of stay at home parents, a part-day program might be perfect. If you have a lot of dual-earning parents who commute a long distance to get to their workplaces, you might need to offer extended hours.

Keep in mind that what you decide on initially does not have to be set in stone. You can always change it later, if needed. You’ll know if you’re not offering a good match for what the families in your community need if you’re not getting much interest, or if families aren’t enrolling once they tour.

Schedules you’ll offer: Related to your hours of operation, you’ll need to think about what schedules you’ll make available. Will you allow parents to enroll part time? Or do you only want full time enrollments? If you have part time schedules available, what does that look like? Is it Monday, Wednesday, Friday? Or is it half days?

Keep in mind that you can charge a higher rate for part time spots because it can be very hard to fill the alternative spots, plus the added paperwork for you. That said, not everyone wants to offer part time care.

Ages you’ll enroll: Deciding who you’ll enroll will depend on your comfort and background. If you have a lot of experience caring for and educating a specific age group, that might be your starting point. Most in-home programs serve a variety of ages, so even if your experience is with preschoolers, you may want to consider branching out from that. If your goal is to fill up quickly, infant care might be your ideal starting place, because that is an age group that is in constant high demand.

The ages you enroll will also dictate what you can charge. Because of the lower ratios required for infant care, you can charge more for infants. Often programs have separate pricing for children under 2 and children over 2.

Meals or other things you’ll offer: Will you provide snacks or meals? Or will you ask parents to provide those every day? Will you hire a yoga teacher to come once a week? Will you provide diapers, or will parents provide diapers? These are all expenses you’ll need to account for in your tuition pricing. Remember that one part of the iron triangle is ensuring your pricing covers the actual cost of care per child. These expenses should be taken into account.

Your plan for hiring staff: You may not need to hire staff until your enrollments surpass a certain number. Determine what that number is for you– do you feel comfortable caring for three children alone, but not four? Decide at what point you’ll hire help, and how many hours you intend for them to work. Will you have a full time assistant? Or two part time assistants?

Decide on how many hours per week you will need to pay your staff, and then determine what you can afford to pay them. Researching on Indeed can be a great way to get a sense of pay scale for assistant teachers in your area. Keep in mind that paying a higher amount will likely yield more higher quality and more reliable candidates. If you’re priced too low you either won’t find anyone, or will have to deal with increased staff turnover.

Your vacation policy: You’ll want to think through your vacation policy, both for time you take off, and for time your families take off. Will parents need to pay while they’re on vacation? Or will you give them a discount? Will parents need to pay while you’re on vacation? Or will you give them a discount? There are pros and cons however you do it, but you’ll want to think this through and include your policy in your parent handbook so the expectations are set from the start. However you structure it, you deserve to get paid vacation, so if parents aren’t continuing to pay while you’re closed, you’ll want to make sure that gets added to your tuition calculations.

Use the Above Information to Determine Your Pricing

Pricing can be a bit of trial and error. Generally, it can be a good idea to price yourself a bit lower when you’re just getting started. Then, when you’re full, you can gradually increase your prices.

To determine your starting point, add up all of your anticipated monthly expenses. You’ll need to price yourself to make sure you cover those expenses, and also pay yourself. Keep in mind that as a business owner, you’ll be responsible for paying your own taxes. You can generally expect to pay 30% of your revenue to taxes.

Keeping it All Organized

Pricing might feel like a bit of a puzzle that needs to be fit together, and it should. You want to make sure your pricing reflects your real costs as a business owner. The final piece to your business plan is that you’ll want to make sure you figure out how you’re going to track all of your business expenses. This will make it easier when it comes time to pay taxes, but it will also help you keep an eye on the health of your business. There are a variety of tools available to purchase to track this stuff, or you can start out with your own spreadsheet or pen and paper system. Whatever works for you is fine, just set it up and use it. Sometimes our tendency with money is to bury our heads in the sand, but that won’t help you make informed decisions down the road.

Starting a new business always comes with a certain amount of risk. By thinking through all of the different facets of your child care business, you will better be able to mitigate that risk. It can be scary to stand up and say “this is what my time as an early educator and care provider is worth,” but your business plan should give you confidence to do just that. Good luck with your successful and sustainable child care business!

Essential reading

How i started a home preschool: banana fana preschool case study.

23rd February 2017

Meet Gloria Morales Nova, Director of Banana Fana Preschool. Banana ...

How to create virtual community during Covid-19

27th April 2020

Your preschoolers are definitely missing their friends by now. Here ...

What to Know Before Starting Your Own Forest School & Outdoor Daycare

17th April 2017

You may have heard about the amazing benefits of forest ...

Meredith Downing

Meredith Downing is the Curriculum Lead at Wonderschool, where she supports directors to build high-quality programs that help students grow and succeed.

01 84 60 03 50

Preschool Business Plan : free template

The world of early childhood education is a critical space where young minds take their first steps towards a lifelong journey of learning. For a preschool to successfully guide children along this path, it needs a robust and thoughtfully constructed business plan. This document serves as the backbone of a preschool’s operation, outlining its core services, marketing strategies, management structure, and financial projections. In this article, we delve into the comprehensive business plan of one such establishment, (Preschool Ltd). By analyzing their approach, we aim to provide valuable insights into how a high-quality preschool operates and thrives in today’s competitive landscape. Read on to learn about the intricate workings of (Preschool Ltd) and how it positions itself as a leading provider of early childhood education in its community

Need help with your business plan or forecast?

Call on an expert to help you realise your project.

Fast turnaround times , Attractive prices

Preschool Business Plan: executive summary

The early years of a child’s life are fundamental to their growth and development. At (Preschool Ltd), we are committed to providing children with an educational foundation that nurtures their social, emotional, and cognitive development. As a leading player in the preschool industry, we are poised to redefine the educational landscape by crafting a unique preschool business plan that addresses the needs of the modern child.

Our business plan, put simply, is about offering the highest quality education while ensuring a safe, nurturing environment that motivates children to explore, learn and grow. The overarching aim is to position (Preschool Ltd) as a leader in the early childhood education sector, fostering a reputation for quality, reliability, and innovation.

(Preschool Ltd) aims to open its doors to young learners in our community, providing a comprehensive early education program designed around an engaging and dynamic curriculum. Our focus is on interactive learning, with a balanced mix of play-based activities and structured lessons. This ensures that each child will not only gain academic skills but also develop essential social and emotional abilities.

We understand the crucial role that preschool plays in shaping a child’s future. That is why our programs are designed to instil a lifelong love of learning. At (Preschool Ltd), we help children grow, learn, and become ready for the next steps in their academic journey.

The team at (Preschool Ltd) is a group of highly trained, experienced, and dedicated educators who are passionate about early childhood education. They are the backbone of our preschool, bringing the business plan to life by creating a vibrant, inclusive learning environment that caters to the individual needs of each child.

Our business model is built around ensuring sustainability while remaining profitable. This is achieved through a combination of competitive tuition fees, strategic marketing to ensure high enrollment rates, and efficient operational management. We anticipate that (Preschool Ltd) will be self-sustaining within the first three years of operation, with potential for growth and expansion in the years that follow.

Looking ahead, (Preschool Ltd) seeks to evolve with the changing landscape of early education. Our preschool business plan lays a strong foundation for this growth, with a focus on constant improvement, innovative teaching methods, and a commitment to building meaningful relationships with families.

In summary, (Preschool Ltd)’s business plan is more than just a roadmap for our preschool. It is a statement of our commitment to providing high-quality, early education that gives every child the best possible start in life. We are excited about the future of (Preschool Ltd) and look forward to making a significant, positive impact on the lives of children in our community

Other business plans in the same category

Preschool Business Plan: Product and Service

The core service provided by (Preschool Ltd) is high-quality, early childhood education for children aged 2 to 5 years. We understand the unique learning requirements of this age group and have tailored our services to provide a rich, engaging, and age-appropriate learning environment. Our comprehensive suite of services is designed to cater to the developmental needs of our young learners while also meeting the expectations of their parents.

Our primary product is our innovative curriculum that forms the backbone of the preschool experience at (Preschool Ltd). Crafted by our team of education experts, the curriculum encompasses a broad range of subjects, including language and literacy, mathematics, science, arts, and social studies. It is designed to be interactive and engaging, using a mix of play-based activities and structured lessons to stimulate children’s curiosity and drive for exploration.

At (Preschool Ltd), we recognize the importance of a balanced approach to early childhood education. Therefore, we incorporate elements of social, emotional, physical, and cognitive development into our curriculum. Our goal is to foster well-rounded development, ensuring that each child is prepared for the transition to formal schooling.

In addition to our comprehensive educational program, (Preschool Ltd) offers a variety of ancillary services designed to provide a complete preschool solution for families. These services include extended hours care, nutritious meal plans, and extracurricular activities such as music, dance, and sports classes. Our intent is to make (Preschool Ltd) a one-stop solution for parents seeking quality early childhood education services.

Furthermore, we are committed to providing a safe and secure environment for our learners. We have strict safety protocols in place, coupled with state-of-the-art security systems and carefully designed spaces that ensure a safe, nurturing environment for our children.

Another key service is our robust parent communication and involvement strategy. We believe that parents are partners in their child’s education, and we have systems in place to ensure regular communication about the child’s progress, upcoming events, and other pertinent information. Parents are encouraged to participate in school activities and events, and their feedback is valued and incorporated into our ongoing improvement efforts.

Lastly, recognizing the increasing role of technology in education, (Preschool Ltd) incorporates age-appropriate educational technology into the curriculum. We strive to prepare our students for a digital future, using technology to enhance their learning experience without compromising on the importance of play and human interaction.

In conclusion, the product and service offering at (Preschool Ltd) goes beyond conventional preschool education. We provide an all-encompassing early learning environment where children are nurtured, educated, and prepared for the next phase of their academic journey. Our services are designed with the child’s holistic development in mind, ensuring that they not only learn but thrive in their early years at (Preschool Ltd)

Preschool Business Plan: market analysis

The market for quality early childhood education has experienced considerable growth over the past few years, and the trend is expected to continue. The increasing awareness of the benefits of early education, coupled with a growing number of dual-income households, has resulted in a surge in demand for preschool services. This creates a lucrative opportunity for a high-quality provider like (Preschool Ltd).

To truly understand our market, we have carried out a detailed analysis of the preschool industry in our locality and beyond. The primary target market for (Preschool Ltd) is families with children aged 2 to 5 years in our community. Specifically, we are targeting parents who prioritize quality early education as a critical component of their child’s overall development.

Our analysis indicates a high concentration of such families in our catchment area, many of whom are seeking an education-based preschool rather than a simple childcare service. This reveals a strong market need for the comprehensive, quality early learning programs that (Preschool Ltd) offers.

Another key finding from our market analysis is a growing trend towards preschools that provide additional services. Parents are increasingly seeking out preschools that offer extended hours, nutritional meal plans, and extracurricular activities – all services that (Preschool Ltd) incorporates into its offering.

Moreover, we identified a rising demand for preschools that prioritize safety and security, particularly in the wake of the global pandemic. (Preschool Ltd) responds to this demand by implementing strict health and safety protocols and maintaining a secure, well-supervised environment.

In terms of competition, there are several other preschools in our area. However, (Preschool Ltd) differentiates itself by focusing on a balanced, comprehensive approach to early education, backed by a team of highly trained educators. Our focus on parent engagement and partnership also sets us apart from other preschools in the area.

An examination of market trends indicates that the use of technology in early education is on the rise. In response, (Preschool Ltd) has incorporated age-appropriate digital learning tools into our curriculum. This approach not only caters to market trends but also ensures our learners are prepared for the digital future.

In conclusion, our market analysis reveals a strong demand for the quality, comprehensive preschool services offered by (Preschool Ltd). We are well-positioned to serve our target market and differentiate ourselves from competitors. Our market analysis will continue to guide our strategies as we adapt to the changing landscape of the early childhood education industry. This allows (Preschool Ltd) to continue providing a high-quality, dynamic early learning experience that meets the needs and expectations of our community

Preschool Business Plan: Marketing & Sales Strategy

Effective marketing and sales strategies are crucial to attracting and retaining our target market – families seeking high-quality, comprehensive preschool education. At (Preschool Ltd), we have a well-crafted strategy in place to ensure our preschool stands out in the competitive landscape of early childhood education.

Our marketing strategy is designed around the principle of ‘education first’. Our key selling point is our commitment to delivering a comprehensive early learning program, backed by our team of highly trained educators. We plan to leverage this selling point in all our marketing materials, emphasizing the benefits of our balanced, play-based curriculum.

To reach our target audience, (Preschool Ltd) will use a mix of traditional and digital marketing channels. We will use local print media, radio broadcasts, and community events to generate awareness about our preschool in the local community. Simultaneously, we will maintain a strong online presence through a user-friendly, informative website and active social media profiles. These platforms will showcase our preschool’s activities, achievements, and unique offerings, providing a window into the enriching experiences children enjoy at (Preschool Ltd).

We recognize the power of word-of-mouth referrals, especially in the preschool industry. Satisfied parents are our best ambassadors, and we aim to cultivate positive relationships with our families to encourage them to recommend (Preschool Ltd) to their social circles. To facilitate this, we will implement a referral program that offers incentives to families who bring in new enrollments.

In addition to our marketing efforts, we will engage in targeted sales activities. Our sales strategy is focused on relationship building. We will offer personalized tours of our preschool to interested parents, allowing them to experience first-hand the engaging and nurturing environment we provide. Our dedicated team will be on hand to answer queries, discuss individual child’s needs, and guide parents through the enrollment process.

Email marketing will also play a significant role in our sales strategy. We will maintain regular contact with prospective parents, providing updates on enrollment periods, open house events, and showcasing highlights from our curriculum and extracurricular activities. These emails will serve to keep (Preschool Ltd) top-of-mind for parents considering preschool options.

Furthermore, (Preschool Ltd) will offer flexible enrollment options to cater to the diverse needs of families. Parents will be able to choose from full-day, half-day, and extended hours programs, providing a competitive edge in the market.

In summary, our marketing and sales strategy at (Preschool Ltd) is focused on demonstrating the quality of our services, building strong relationships with families, and making the enrollment process as smooth as possible. Through targeted marketing efforts and personalized sales strategies, we aim to establish (Preschool Ltd) as the go-to choice for quality early education in our community

Preschool Business Plan: The Management Team

At the helm of (Preschool Ltd) is a dynamic and highly competent management team, brought together by a shared passion for quality early education. This dedicated team possesses the experience, skills, and dedication necessary to bring our preschool business plan to fruition.

Our Founder and Director, Jane Doe, brings over two decades of experience in early childhood education and business management. Jane holds a Master’s degree in Early Childhood Education and a MBA, a unique combination that allows her to bridge the gap between educational excellence and business efficiency. Her vision for (Preschool Ltd) is to provide a holistic, engaging, and nurturing environment where every child is given the tools to thrive and develop a lifelong love for learning.

Our Co-Director and Operations Manager, John Smith, boasts a strong background in operations management with a focus on the education sector. John is responsible for the smooth operation of (Preschool Ltd), including managing our facilities, overseeing safety protocols, and coordinating with our team to ensure a consistent, high-quality service. John’s operational expertise is invaluable to the efficient running of our preschool.

At the forefront of our educational program is our Curriculum Director, Mary Johnson. Mary holds a Ph.D. in Early Childhood Education and has extensive experience in curriculum development for preschools. She has helped craft our unique, balanced curriculum that aligns with our philosophy of fostering well-rounded development in children. Mary oversees the implementation of our curriculum, ensuring it remains dynamic, engaging, and effective.

Our team also includes a dedicated Parent Liaison Officer, Lisa Green. Lisa’s role is to ensure open and effective communication between (Preschool Ltd) and our parent community. She coordinates parent-teacher meetings, handles parental concerns, and facilitates parent involvement in school activities. Lisa’s role strengthens our partnership with parents, which we believe is integral to our students’ success.

Lastly, our Marketing Manager, David Brown, drives our marketing and sales strategies. David has a solid background in marketing within the educational sector. His innovative, targeted marketing initiatives play a crucial role in establishing (Preschool Ltd)’s presence in the community and attracting families to our preschool.

Supporting this management team is a staff of highly qualified and passionate educators who bring our preschool to life each day. They are carefully selected for their dedication to early childhood education, professional qualifications, and ability to create a nurturing, stimulating environment for our learners.

In summary, the management team at (Preschool Ltd) combines experience, expertise, and a shared commitment to delivering a high-quality preschool service. Together, we are confident of achieving our goal of making (Preschool Ltd) a leader in early childhood education within our community

Preschool Business Plan: Financial forecasts or projections

One of the most critical elements of any business plan is the financial projection, providing insight into the potential profitability and financial sustainability of the business. For (Preschool Ltd), our financial projections are based on a mix of conservative estimates and industry benchmarks, designed to provide a realistic forecast of our financial future.

In the initial year, our major expenditures include one-time startup costs such as leasehold improvements, purchase of furniture and learning materials, and the acquisition of necessary licenses and permits. We also account for recurring costs like salaries, utility bills, food supplies, cleaning, and maintenance.

Our revenue will be primarily generated from tuition fees. With our competitive fee structure, we project to enroll an average of 60 students in the first year, increasing to 75 and 90 students in the second and third year respectively. Additional income streams include fees from our extended hours service and revenue from our extracurricular activities.

Based on these assumptions, we forecast a break-even point by the end of the second year. By year three, with an increase in student enrollment and careful cost management, we anticipate a modest profit.

Here is a simplified projection for the first three years:

• Revenue: $450,000 (based on an average of 60 students)
• Expenses: $500,000 (including startup costs)
• Net Income: -$50,000
• Revenue: $560,000 (based on an average of 75 students)
• Expenses: $525,000
• Net Income: $35,000
• Revenue: $675,000 (based on an average of 90 students)
• Expenses: $550,000
• Net Income: $125,000

These projections indicate a financially healthy future for (Preschool Ltd). However, it is important to note that these are estimates, and actual results could vary depending on factors such as actual enrollment rates and changes in operational costs.

To mitigate financial risks, (Preschool Ltd) has a contingency plan in place, which includes maintaining a cash reserve, exploring additional income streams, and being ready to adjust our cost structure as needed.

In conclusion, the financial forecast for (Preschool Ltd) points towards a profitable and sustainable venture in the long run. With prudent financial management and a consistent focus on delivering quality early education services, (Preschool Ltd) is poised to achieve its financial goals while living up to its mission of nurturing the next generation of learners

Share this post

Subscribe to our newsletter, autres articles qui pourraient vous intéresser.

Dry Cleaning Business Plan : free template

In the bustling world we live in, where time is of the essence and quality is paramount, (Dry Cleaning Ltd) emerges as

Bounce House Business Plan : free template

Welcome to an in-depth exploration of the exciting world of (Bounce House Ltd), where imagination knows no bounds and joyful memories are

Dairy Farm Business Plan : free template

In the ever-evolving landscape of the dairy industry, innovation, sustainability, and a strong strategic foundation are paramount for success. Welcome to a

Concrete Polishing Business Plan : free template

In a world where aesthetics, sustainability, and durability are paramount, the concrete polishing industry has emerged as a game-changer. Welcome to an

Convenience Store Business Plan : free template

In an ever-evolving world where time is of the essence and convenience is paramount, the role of a well-executed business plan cannot

Auto Parts Store Business Plan : free template

In a world where vehicles are an integral part of daily life, the demand for reliable auto parts and accessories continues to

© Societefacile.com 2023. All rights reserved.

You need a business plan or forecast!

Call on a specialist to help you with this tedious task

Reasonable rates

• Business Templates
• Sample Plans

FREE 10+ Preschool Business Plan Samples in MS Word | Pages | Google Docs | PDF

Inspiring a love of learning is one of the known benefits of attending preschool, according to ourkids.net. Indeed, children ages 4 to 5 can have lots of opportunities to grasp new knowledge, skills, as well as socializing better when enrolled in preschool. Just like any other businesses, opening or franchising a preschool will get competitive since it’s one of the most lucrative businesses related to education and childcare. So, if you want to succeed, then you need a solid preschool business plan right now! Read on to discover what it is, and how you can make one with ease.

Preschool Business Plan

Free 10+ preschool business plan samples, 1. preschool business plan template, 2. child care business plan template, 3. kindergarten business plan template, 4. childcare service business plan, 5. child daycare services business plan, 6. sample preschool business plan, 7. preschool business plan format, 8. preschool business plan program, 9. preschool education business plan, 10. sample preschool community business plan, 11. formal preschool business plan, what is a preschool business plan, how to make a solid preschool business plan, 1. acknowledge your competition and your business’s issues, 2. focus on your audience, 3. eyes on the details, 4. be realistic, 5. keep it short and accurate, faq’s, what is the most reasonable timeline or time frame to consider for my preschool business plan to be fully executed, do i need an expert to help me build a preschool business plan, how can i use your preschool business plan templates.

• Google Docs

Size: A4 & US

Size: 388 KB

Size: 171 KB

Size: 574 KB

Size: 126 KB

Size: 103 KB

Size: 699 KB

Size: 121 KB

Size: 164 KB

A preschool business plan is a type of document that preschool owners and managers create to record business and school strategic plans to stay on top of the childcare industry. The document must detail the actions to take and includes the possible risks accompanying each action. Above all, the involved parties should discuss the plan so that there will be brainstorming of ideas and suggestions.

Besides being an early learning ground, preschools also have a later-life benefit for a child. According to the Early Childhood Education Zone , a child who goes to preschool is being less likely to be a high school drop out and more likely to own a house. But, a preschool center will only be effective in giving opportunities and nurturing a child if it’s well-structured. And that is why you should keep the following tips in mind as you create a solid preschool business plan for your preschool center:

You are not alone in the childcare industry and preschool business. Therefore, you must acknowledge that there are other preschool centers in your area. Conducting  business research can be effective to know your competitors and what you can do better. You can also look for concerns and issues that your preschool attendees and school staff have raised so that you can identify solutions for each of them.

To whom are you sending or sharing your preschool business plans? Is it the bank so you can get a loan, or is it the rest of the preschool administrators to establish new school operational plans ? Regardless of who your audience will be, you should focus on how you communicate the plan to them. Make sure that you use the right terms and words. Also, disclose information relevant to them. Doing this will help you get their attention and support for your business plans .

You must include details in your preschool business plan, especially in the execution and financial plan  sections. There should also be supporting information for your plans, such as survey reports, business history, and other data that you can use to prove that your plan is the best option to take.

Opening, establishing, and managing any business will always entail setting realistic and specific goals. And that goes to your preschool business as well. You have to make a plan and state your objective while making sure that it is within a realistic timeline. Doing this will allow you to see and celebrate milestones that you’ve had during the execution of the plan. Also, you can opt to include a business calendar for your timeline. This document will help you plot your aim and achievements.

You must deliver your ideas and plans well, and you should avoid lengthy sentences and inputting pieces of information that are not relevant. Also, consider keeping the page count within 30-50 pages, and not to beyond, since it’s already a lengthy piece of document to have.

According to Entrepreneur , business companies take almost a year to execute changes and keep it running. With that in mind, expect the same time frame. However, it still depends on the project, changes, or subject to address in your business plan. For example, if your plan focuses on the profit and loss of your preschool business, expect it to take many months before you see its actual effects.

You don’t have to hire anyone to help you make a preschool business plan, but you do need to involve the members of your preschool business in the planning session. Consider hearing their thoughts, voices, ideas, alternative plans, and what they can say about your plan to improve the business.

You can use our preschool business plan templates by simply choosing which among the templates suits your needs, and then clicking the download button of it. After that, you can edit the template using a program that’s compatible with it. Lastly, you can save, print, and deliver your completed plan to your audience.

Preschool business plans are essential for those who are managing a preschool center or working in a preschool center. It helps you communicate and deliver what you perceive would be the best option for the preschool business. And also, it documents the steps towards meeting your goals. Therefore, don’t waste any more time and download any of our free sample forms and templates today!

Related Posts

Free 14+ sample printable lesson plan templates in pdf ms ..., free 8+ sample daily lesson plan templates in pdf ms word, free 9+ contingency plan samples in ms word pdf, free 10+ sample blank lesson plan templates in pdf, free why is it important to have a lesson plan [ definition, steps ..., free 9+ business plan profit and loss templates in pdf excel, free 7+ sample weekly lesson plan templates in google docs ..., free 9+ sample music lesson plan templates in pdf ms word, free 9+ lesson plan samples in pdf ms word, free 8+ sample lesson plan templates in pdf ms word, free 9+ sample teacher lesson plan templates in pdf ms ..., free 12+ school operational plan samples & templates in pdf ..., free 10+ lesson plan outline samples in ms word pdf, free 7+ sample health lesson plan templates in ms word pdf, free 16+ lesson plan samples & templates in pdf ms word, free 10+ sample preschool lesson plan templates in google ..., free 11+ lesson plan templates in pdf, free 6+ sample printable lesson plan templates in pdf ms word, free 8+ weekly lesson plan samples in google docs ms word ....

 Call us @ +91 8861001367

Crafting a Comprehensive Daycare Preschool Business Plan

• December 26, 2023

Table of contents

Introduction

• Plan & Create a Realistic Blueprint
• Create a Vision, Mission & Core Values
• Conduct Thorough Market Research
• Researching the Local Rules Regarding Legalities
• Choosing the right Daycare Preschool Curriculum that Will Make a Difference
• Hiring & Improving Teachers’ Skills
• Financial Support & Planning Your Dream Preschool
• Advertising Strategy
• Weighing the Risks and Finding Ways to Mitigate Them

Apart from confidence and finances, opening a daycare preschool also requires a preschool business plan. Besides acting as a roadmap to success, this plan can also attract investors, and garner confidence in your preschool.       

From opening requirements to financial planning, a comprehensive business plan for a preschool is highly detailed. Here are the components of a business plan for a preschool.   

1) Plan & Create a Realistic Blueprint

A plan is necessary to ensure you have a target to work towards. For something as big as starting a preschool business, a plan is mandatory to stay on track.

Analysis of real-world conditions and requirements will make it easier to form a realistic daycare blueprint. Prospective preschool owners should develop an in-depth plan with all the preschool opening requirements .  

They should then follow and adjust the plan and execute it accordingly.     

 2) Create a Vision, Mission & Core Values

Every business needs a vision, mission statement, and values. These three things will serve as a pillar the business will seek to maintain a high standard.

Vision, mission, and values are what your preschool will aim to achieve and will be a guiding light. Formulating a good vision, mission, and values will present an opportunity for preschools to stand out.   

Think about ones that are realistic enough to pursue and uphold for many years. They don’t have to be fancy but need to clearly describe your intent.                             

3) Conduct Thorough Market Research 

Since other preschools will be your competitors, it’s vital to take a look at them to assess the market. Any business conducting market research has a better chance of adapting to meet the demands. 

In this case, market research can:

• Identify shortfalls of existing preschools
• Evaluate mandatory preschool requirements 
• Survey parents and shortlist the most essential expectations  
• Provide valuable details about competitors 
• Helps to create an understanding of the gaps in the market 

Market research is a must to understand the level your preschool must hold to become relevant in the market. It also provides vital information about preschool opening requirements .

4) Researching the Local Rules Regarding Legalities

Depending on where your preschool will be, local legal guidelines may require licences and permits. Ensuring these are carefully researched and you are on the correct legal path is crucial.

Failure to do so could result in legal problems and possibly your preschool attracting a fine or closure. Also, note that all these government rules may change regularly. 

Preschool owners must be on top of these legal changes. Alternatively, they can employ a team of legal professionals to take care of this. 

Apart from the legal aspect, licences and permits help to reinforce parent trust in your preschool.                                  

5) Choosing a right Daycare Preschool Curriculum that Will Make a Difference 

While there are many preschools on the market, curriculum is one factor by which you can separate them. You can choose a curriculum that will be different in a good way. 

Educators who want to start a preschool can choose a customized preschool curriculum . Based on the requirements and the children, they can design a curriculum that will make an actual difference. 

Curriculum choice can very well change a child’s outlook on education. It can also help them ease into the long education journey still yet to come. Choosing an approach that effectively fosters a love for learning is the best one.           

6) Hiring & Improving Teachers’ Skills

An effective curriculum won’t be much help without effective delivery. This is where teachers become an important part of a preschool business plan. Teachers’ skills will dictate how well the children will be taught.  

Interview and test sessions will show you where the teacher stands in terms of skill and experience. 

When hiring preschool teachers, look at these factors:

• Characteristics (must be kind, patient, empathetic, etc.)
• Qualifications
• Experience in preschool teaching 
• Teaching methodologies
• Willingness and ability to learn 

Adequately qualified teachers with the right qualities can be a valuable resource. Skill development will be possible with the help of a training program. 

7) Financial Support & Planning Your Dream daycare preschool

Any business let alone your preschool won’t be able to start unless you have the capital. Financial support and careful planning are necessary to ensure costs don’t outdo the budget.

Even after your preschool is up and ready to run, a marketing strategy is a must. This will show you a brief outline of what fees you should create. Fee structure creation is vital in the early stages of your daycare preschool .   

The right fee structure and teacher salary costing plans could just be the difference between success and failure!                   

8) Advertising Strategy

A good advertising strategy will ensure your preschool seats do not remain vacant. Ideally, a range of advertising methods will prove to be most successful. 

Methods of advertising your preschool business:

• Traditional methods (television, newspaper, and radio)
• Over the internet – website & social media platforms
• Open house events 
• Word of mouth 

A mixture of a few methods will be best. Also timing matters, start in advance to ensure there is enough time. Parents will probably compare a few preschools, starting early gives them extra time to research the preschool.         

9) Weighing the Risks and Finding Ways to Mitigate Them 

Although you may have all the steps to start a preschool business , the fact that it is a business that attracts risks.  

It is best to conduct further research beforehand to assess the pros and cons. This way, you won’t be shocked along the way to find out what the risks are. 

Another advantage of this is that you can brainstorm and create plans to mitigate the risks.  

Creating the best possible preschool business plan requires consideration of various factors that can influence daycare preschool success. Addressing all the factors and creating a plan will simplify the process later on. 

A well-constructed plan is what every prospective preschool owner needs to effectively make a positive start.        

FAQs           

Q 1) What impact will a business plan have on my preschool?

Ans) A daycare business plan is a well-detailed and documented plan. It will provide a direct path and show the direction to start and grow your preschool with the right opening requirements. 

Q 2) Is a business plan necessary for success?

Ans) Yes, a preschool with a business plan has the highest potential to evade issues and succeed. Without a plan, the preschool may follow the wrong direction and have a higher chance of failure due to evident risks. 

• May 21, 2024

10 Proven Methods of Increasing Preschool Admissions in 2024

• May 13, 2024

Improve Your Teaching With Innovative Preschool Curriculum Strategies for 2024

• May 7, 2024

Theory to Practical: Implementing STEM in Preschool Classrooms

Quick links.

• Start your school
• Upgrade your school
• Privacy Policy
• Life @kreedo
• Terms & Conditions

Copyright 2023 © Kreedo

Please fill out the form below and we will respond within 24hrs

Invalid value

Incorrect answer. Please try again.

• For Teachers
• For Parents
• Life @ Kreedo
• People @ Kreedo

We will respond within 24hrs.

This site uses cookies to deliver and enhance the quality of its services and to analyze traffic.

Preschool Business Plan Template

Document description.

This preschool business plan template has 34 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our preschool business plan template:

NUTHIN' BUT GOOD TIMES! LLC Lisa Campbell Children's Interactive Indoor Playground 809 Back Mountain Road Goffstown, NH 03045 Cell: 603-660-0456 Fax: 603-497-5549 E-Mail: [email protected] Website: www.nuthinbutgoodtimes.com

Related documents

3,000+ templates & tools to help you start, run & grow your business, all the templates you need to plan, start, organize, manage, finance & grow your business, in one place., templates and tools to manage every aspect of your business., 8 business management modules, in 1 place., document types included.

Need a business plan? Call now:

Talk to our experts:

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning
• E1 Treaty Trader Visa
• E2 Treaty Investor Visa
• Innovator Founder Visa
• UK Start-Up Visa
• UK Expansion Worker Visa
• Manitoba MPNP Visa
• Start-Up Visa
• Nova Scotia NSNP Visa
• British Columbia BC PNP Visa
• Self-Employed Visa
• OINP Entrepreneur Stream
• LMIA Owner Operator
• ICT Work Permit
• LMIA Mobility Program – C11 Entrepreneur
• USMCA (ex-NAFTA)
• Franchise Business Planning 
• Landlord Business Plan 
• Nonprofit Start-Up Business Plan 
• USDA Business Plan
• Online Boutique
• Mobile Application
• Food Delivery
• Real Estate
• Business Continuity Plan
• Buy Side Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Templates

Preschool Business Plan Sample

Published Oct.11, 2013

Updated Apr.23, 2024

By: Jakub Babkins

Average rating 4.3 / 5. Vote count: 9

No votes so far! Be the first to rate this post.

Table of Content

Do you want to start a Preschool business plan?

Are you thinking of drafting a business plan for a preschool? If you want to know how to write a business plan for a preschool, you can refer to business plans like the one presented here.

Starting a new business can be hard, especially in the education sector but it can also be very rewarding. So, if you want to know how to develop a business plan for angel investors that will get them excited and interested in your business, then start by following this document. 

Here, we will be presenting a preschool business plan with a focus on tutoring business ideas .

Executive Summary

2.1 what is the business.

This document contains the sample business plan for preschool that will be called LearnALot. LearnALot will be a preschool/ daycare center operated and managed by Theodore Krasinski. It will offer parents a chance to make their kids have fun in a safe environment. Besides, the kids will also be taught the basics.

2.2 Management of Preschool

Starting a preschool business plan can be hard. But the process to plan and manage the business becomes easier if you split it into smaller and more manageable parts. If you want to make a business plan for a preschool center , the first thing you need to do is to draft everything. 

In this business plan for a preschool pdf, we will plan out all the necessary details of LearnALot one by one. If you want to write a business plan for preschool, you can follow the guide. You can also hire business planning services to get a professional business plan written for your startup.

2.3 Customers of Preschool

The customers of LearnALot will belong to all kinds of family backgrounds. Due to our daycare services, parents or families with small or special needs children will make a major customer group.

• Working Parents
• Single Parents
• Concerned Parents
• Families with special needs kids

2.4 Business Target

The target of LearnALot is to become a reliable daycare and educational center for the residents in Florida. We aim to cater to healthy and normal children as well as those with special needs. 

The financial targets that LearnALot wants to achieve within the first three years of operation are demonstrated below:

Company Summary

3.1 company owner.

Theodore Krasinski will be the owner and manager of LearnALot. Theo got his master’s in education three years ago after which he served as a teacher for two years and as a principal in the third year. However, he always felt a need to do more so he decided to open a special preschool himself. 

3.2 Company History

Theo noticed that though public schools were trying their best, they didn’t focus on acquiring the tools to cater to children of different needs. There was also a lack of preschools and daycares in the surrounding. To eradicate this issue, Theo decided to open a preschool that would prepare students of all kinds to keep up when they got into school. 

3.3 How the Preschool will be started

Step1: Evaluate Goals

Starting up a preschool business or any business in that domain requires a lot more than money. Before you start a business, you need to be sure about the goal you want to achieve via it. The goal can be scaling up the business, earning profits or increasing the well-being of the community, or anything else. But there needs to be a solid goal to direct your operations.

In this open driving school business plan , we will list the SMART business goals adopted by LearnALot.

Step2: Plan the Business

Once you are sure about the goals of your business, you can start developing a business plan template for preschool. If you are not sure how to develop a business plan, you can take help from preschool business plan examples like this one to learn how to write a business plan for a preschool. 

Step3: Plan Structure and Logistics

Now that you know the base details of the business, you will be able to sort out the finances. This will include estimating the costs that will be involved in starting the business. 

Step4: Get Funding

Any business needs money to start and function before it can become self-sustaining. To get the initial funding for LearnALot, Theo decided to write up a strong business plan that would wow the investors. 

Step5: Find a Physical Space

Every business, big or small, needs space to function. Therefore, to start a preschool, you will need a building to set up everything. Theo decided to rent out a building with some space in the front so that he could develop an outdoor play area as well. 

Step6: Promote and Market

The final step of the business is to develop a marketing plan to promote the business both in the online and physical realm. Theo will hire a marketing plan specialist to develop a marketing plan that can be easily followed to bring more customers to the business.

All business plans including business plans for preschools include details of what services or products the business will provide. Deciding these things ahead of time allows you to develop a preschool business proposal more efficiently. 

A preschool business plan like an e-learning business plan will help you map your business in detail. That will, in turn, allow you to manage it in a better way and gain more funding. 

In the case of this preschool business plan template, Theo decided to include all the major services that he will offer to the customers through his business. 

• Day Care Services

The primary service provided by LearnALot will be daycare. The business will offer daycare services for all types of parents. This will include parents who just want to drop their kids temporarily for a few hours while they get done with their day-to-day tasks. The other option will be for parents who want to entrust their kids regularly as they are off to work. 

• Special Education Services

LearnALot will also cater to families and parents who have special needs children. This can include children who need help with physical activities or children, who, perhaps have a different way and speed of learning. 

As Theo wants to offer a one-place-for-everything business, there will also be some learning activities for the kids to learn as they play. Parents will have the choice of opting their kids out of these activities. However, Theo will try to encourage parents to allow their children, a free environment so they can adjust better when they get into school later. 

• Transportation

LearnALot is primarily a business for children with parents who are busy working for a living. So keeping their busy routines in mind, the business will also offer ‘pick and drop’ services to facilitate such parents. 

Marketing Analysis of Preschool

Excellent work.

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

Even though opening a preschool business may look like an easy task, it can be very taxing if not planned properly. To start any business, even a preschool business, you need to thoroughly research the market and understand it. 

The best way you can learn about your target market is to do market analysis as a part of your business plan for preschool center. The marketing will help you understand the past, present, and future conditions of the market, what the gaps are, and where you can fit in. 

If you are thinking of running a preschool business, you will need to learn all about your target market. This will include both your customers and competitors. Learning these things will help you develop a preschool marketing plan targeting your customers. You will not only be able to attract customers in a better way but will also be able to find ways to stand out among others. 

If you want to develop a preschool business plan sample and you don’t possess enough knowledge, you can follow this sample preschool business plan for LearnALot. 

5.1 Market Trends

Daycare and Preschool services are booming services in the US. According to IBISWorld, daycare centers have a market share of around $54 Billion. And according to Bplans, 84% of startups in daycare services succeed enough to make a good profit within the first year. Therefore, opening a business in this domain is very rewarding. 

5.2 Marketing Segmentation

The customers of LearnALot will belong to the following groups:

Business plan for investors

5.2.1 working parents.

Our main customers will be working parents living in and around Florida. These parents usually have eight-hour jobs that keep them busy. Therefore, they are expected to utilize our services most often. We will offer them a place where they can leave their children without any worry. At us, they will have a space where their kids can play and learn new things and skills. 

5.2.2 Single Parents

Our second target customer will be the single parents who need as much help as they can get. Single parents usually have to manage everything on their own. Therefore, a service of this sort will be of great help to them. By entrusting their kids to us, they will be able to do daily chores and relax for a while. 

5.2.3 Concerned Parents

A lot of parents usually get concerned that their children are not learning as fast as they could. For these parents, our educational services will be the most attractive. We will offer learning sessions in several niches so that parents can choose what they want their kids to learn. 

5.2.4 Families with Special Care Kids

Lastly, LearnALot will cater to those children as well who don’t learn at the same pace as other students. Parents can bring their children to get assessed and our preschool will try its best to cater to the children in the most helpful way.

5.3 Business Target

The target of LearnALot is:

• To become a safe and reliable place where parents can drop off their children regularly. 
• To become the best preschool/ daycare center in Florida.
• To expand the range of services we offer.
• To earn a profit margin of $10k/month after the first two years to sustain the business.

5.4 Product Pricing

Our prices for specialized cleaning are a little higher than those of our competitors. However, our other offerings are available to our customers in a similar price range as that of our competitors.

Marketing Strategy

To develop a preschool marketing plan template that will help you succeed, you will need to develop strategies that will work for your market. A good marketing plan is a part of every business plan. Therefore, you will need it for your daycare and preschool business plan as well. In this business plan for preschool pdf, we are providing the preschool business plan sample for LearnALot. 

If you are also offering physical training and game sessions, you can also see the marketing strategy for karate center business plan .

6.1 Competitive Analysis

• We have versatile offers and services to cater to parents who want to drop off their kids for different periods. 
• Our customers can directly contact us in case they need any special services.
• We are offering pick and drop service to facilitate the parents even more.

6.2 Sales Strategy

• We will advertise through local news channels, posters, and social media posts.
• We will offer discounted rates to the first 15 customers.
• We will offer different types of affordable packages to parents so that using a preschool doesn’t break their bank.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

A business plan preschool like any other business includes the strategy to hire the employees for your business. To get an idea of how many employees you may need, you may consult a business plan for language school sample . In this preschool business plan pdf we are providing the employee list made by Theo to run the preschool.

7.1 Company Staff

• 5 Trained Teachers
• 1 Sales Executive 

7.2 Average Salary of Employees

Financial Plan

When you look at preschool business plan examples, you will notice that all of them outline their finances in one way or another. Financial information is always a part of every preschool business plan sample pdf. Accurate financial planning enables you to fund your business, and earn revenue.

Due to the immense importance of financial planning in a business, it is advisable to not experiment with developing a financial plan. Financial planning is of utmost importance and it impacts the sustainability of a business in the long term. Keeping it in mind, you should hire a professional financial planning expert for the task. Various business frims would do the task for you even online.

Below, we are providing the financial analysis for LearnALot. You can follow this template to do financial analysis for your martial arts business plan as well. 

8.1 Important Assumptions

8.2 Break-even Analysis

8.3 Projected Profit and Loss

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 Business Ratios

• Are preschoolers profitable?

Opening a preschool business can prove profitable if you do a financial analysis to make sure that the cash flows are managed well.

• How can I grow my preschool business?

You can grow your preschool business by reading preschool business plans for preschools that are running successfully.

• What are the steps to start a preschool?

The first step is to make starting up a preschool business plan and then deal with every aspect of your business including the finances, marketing, and services you will offer. 

• How do you write a preschool proposal?

You can write a business plan for the preschool center by following the template provided above.

Download Preschool Business Plan Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Bowling Alley Business Plan Sample

Nightclub Business Plan (2024): A Comprehensive Guide

Rabbit Farming Business Plan

Beverages Business Plan

Private Schools Business Plan

Business Plan for a Lounge

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site:

Preschool Business Plan Template [Updated 2024]

I. Executive Summary

This Section's Contents

Business Overview

Products served, customer focus, management team, success factors, financial highlights.

[Company Name], located at [insert location here] has been providing quality education to the community’s preschoolers since [year established], [Company Name] has had over 1,200 wonderful and amazing preschool graduates.

We understand that the early years of learning are the most crucial part, therefore in our school, we offer a low teacher to child ratio, where teachers can concentrate on their students well. We offer a fun and safe environment for learning and in our school, we not only value academic excellence but also the social, emotional, and psychological well-being of our students.

[Company Name] offers premium early education at an affordable tuition fee. We provide a fun learning experience for children to explore their true potential and a safe space where they can freely discover and express themselves.

[Organization Name] primarily serves children within a 5 mile radius of [location]. The demographics of these customers are as follows:

• 24,226 residents
• Average income of $44,200
• 61.9% married
• Young couples: 53%
• Median age: 35 years

[Company Name’s] principal is [Founder Name] who has been working as a teacher for more than 12 years. [Founder Name] has successfully led [School Name] for the past 5 years as its principal.

[Founder Name] is supported by a team which includes [Founder 2] and [Founder 3] that have experience teaching students, managing finances, and running businesses. Specifically, our team has solid experience in being effective teachers, connecting to different types of students and achieving key goals.

[Organization Name] is uniquely qualified to succeed due to the following reasons:

• [Location] does not have a lot of preschools that offer affordable, quality education for young children.
• Our teachers are passionate and skillful. They can easily adapt to any learning style a child may have.
• Low teacher to student ratio for better focus
• The management team has a track record of success achieving the goals of our organization and other organizations for which we have worked.
• Members of our community fully support and believe in our mission.

[Company Name] is currently seeking additional donations of $380,000 in order to fulfill our mission.Specifically, these funds will be used as follows:

• Salaries: $80,000
• School Materials (books, toys, desks, chairs, etc): $180,000
• Administrative Expenses: $120,000 to pay for lease costs, ongoing operational expenses, marketing.

Top line projections over the next five years are as follows:

Comments are closed.

Preschool Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

All Formats

Table of Contents

5 steps to create a highly effective preschool business plan, 14+ preschool business plan templates, 1. preschool business plan template, 2. preschool business plan example, 3. preschool business plan sample, 4. simple preschool business plan template, 5. preschool business plan format, 6. preschool business plan proposal, 7. preschool academy business plan, 8. preschool community business plan template, 9. preschool business plan preparation, 10. preschool education business plan, 11. preschool business plan development, 12. preschool business plan program example, 13. annual preschool business plan template, 14. standard preschool business plan, 15. preschool business plan description, 14+ preschool business plan templates in google docs | word | pages | pdf.

Whether you are running a restaurant or a preschool it is important to have a business plan. If you are just starting one then you will probably be requiring funds. When you approach an investor for the funds the first thing he or she is going to want from you is a solid preschool business plan . That will give him an idea of whether you know what you need to do and if it would be a good idea to invest money in your venture.

Step 1: Create the Cover Page

Step 2: create a summary of what you want to build, step 3: give an analysis of the market, step 4: propose how you wish to achieve your goals, step 5: calculate and estimate the costs.

• Google Docs

More in Business

Kids School Flyer Template

Primrose preschool flyer template, junior school promotion flyer template, play school flyer template, simple preschool flyer template, preschool promotional flyer template, summer kids school flyer template, summer kid's school flyer template.

• What is a Template?
• How to Create a Sales Plan + Templates
• 28+ Blank Check Template – DOC, PSD, PDF & Vector Formats
• 39+ Free Obituary Templates in MS Word | PDF | Apple Pages | Google Docs
• 41+ Christmas Brochures Templates – PSD, Word, Publisher, Apple Pages
• 23+ Christmas Brochure Templates
• 11+ Scholarship Profile Templates in DOC | PDF
• 4+ Hospitality Induction Templates in DOC | PDF
• 7+ Financial Plan Templates
• 10+ Operational Plan Templates
• 11+ Student SWOT Analysis Templates – PDF
• 9+ Training Plan Templates
• 7+ Production Evaluation Templates
• 5+ Shooting Schedule Template
• 5+ Budget Planner Templates

File Formats

Word templates, google docs templates, excel templates, powerpoint templates, google sheets templates, google slides templates, pdf templates, publisher templates, psd templates, indesign templates, illustrator templates, pages templates, keynote templates, numbers templates, outlook templates.