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Blog Business 12 Marketing Presentation Examples for You

12 Marketing Presentation Examples for You

Written by: Danesh Ramuthi Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed presentation templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

Click to jump ahead:

12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

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Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?

Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.

Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation templates

Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…

But if you’re too busy managing your marketing team or writing your marketing plan , you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Marketing pitch deck

The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.

You can grab a customizable marketing pitch deck template here .

Marketing proposal

The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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What is Newspaper Advertising? Types, Costs and Examples

Last updated on: April 17, 2024

Table of Contents

Introduction

Newspaper advertising remains a pivotal method in the marketing world despite the rise of digital media. In this exploration, we’ll delve into the essence of newspaper advertising , unraveling its various types, analyzing the costs involved, and showcasing real-life examples to illustrate its effectiveness. Whether you’re a small business owner, a marketing professional, or simply curious about the advertising landscape, this article offers a comprehensive view of how newspaper ads operate, their relevance in today’s market, and the strategies businesses employ to reach their target audiences through this timeless medium. Join us as we navigate the intriguing world of newspaper advertising, where tradition meets modern marketing needs.

What is Newspaper Advertising?

Newspaper advertising involves the placement of content or advertisements, in newspapers which are periodic publications that provide written information, on current events and various subjects. This type of advertising can be found in both physical printed newspapers and digital newspaper formats. It is an advertising method that has transformed over time to accommodate the evolving media landscape.

Types of Newspaper Advertising

1. Display Ads

Display ads are one of the most common forms of newspaper advertising. They are visually prominent and can range in size from small boxes to large full-page spreads. These ads are printed in various sections of the newspaper and often use eye-catching designs, including images and colorful graphics.

Display ads are used for a wide range of products and services, including everyday items like electronics, cosmetics, and home goods. They are typically utilized by businesses looking to increase brand awareness or promote specific products or services.

2. Classified Ads

Classified Ads are concise, text-based advertisements typically found in a specific section of the newspaper. These ads are organized into categories such as employment, real estate, services, and personal notices.

Classified ads are often used for more direct and straightforward purposes, such as job postings, selling products, announcing events, or personal ads. They are usually charged on a per-word basis, making them an affordable option for individuals and small businesses.

Coupons are promotional offers attached to newspapers, providing discounts or special deals on products and services. These are often detachable and can be redeemed at stores or online.

Businesses use coupons to attract new customers, retain existing ones, and increase sales. They are particularly effective for promoting consumer goods, retail stores, and local businesses.

Inserts are full-page advertisements that are added into the newspaper and can be easily removed. They are separate from the main body of the newspaper and can vary in size and design.

Inserts are used for a variety of promotional purposes, including product launches, special promotions, and event announcements. They are often employed by businesses looking to make a significant impact with a single advertisement.

Newspaper Advertising costs

The cost of newspaper advertising in India varies significantly based on several factors, such as the newspaper’s circulation, the size and position of the advertisement, and the specific time or season when the ad is run. Here’s a breakdown of the costs for various types of ads in some of the leading newspapers:

Times of India Advertising Rates

Display Ads: Range from ₹66 to ₹5358 per square centimeter.

Classified Ads: Between ₹200 and ₹5000 for 5 lines.

Obituary Ads: Cost from ₹25 to ₹1070 per square centimeter.

Recruitment Ads: Priced between ₹90 and ₹982 per square centimeter.

General Price Trends for Newspaper Ads

Quarter Page Ads: Prices typically range from ₹10,000 to ₹25,000, depending on the newspaper and placement.

Half Page Ads: Generally cost between ₹25,000 and ₹50,000.

Full Page Ads: The most expensive option, ranging from ₹50,000 to ₹75,000.

Jacket Front Side Ads: Priced from ₹75,000 to ₹1,00,000 for premium placement.

Jacket Back Side Ads: Also range between ₹75,000 to ₹1,00,000.

Factors Influencing Cost

Newspaper Circulation: Higher circulation numbers often lead to higher ad costs.

Ad Size: Larger ads cost more than smaller ones.

Ad Position: Front page and other prominent positions are priced higher.

Seasonality: Ad rates can increase during festive seasons or special events.

Varied Costs Across Different Newspapers

Costs vary significantly among different newspapers based on their reach, popularity, and target audience.

Local or regional newspapers may offer more budget-friendly options compared to national dailies.

Advantages of Newspaper Advertising

Newspaper advertising offers several advantages that make it a valuable marketing tool for businesses. Here are some key advantages, each with its own set of benefits:

1. Used for Better-Engagement

Newspaper advertising is known for its ability to engage readers effectively. This engagement is driven by several factors:

Newspapers have a long history of providing trustworthy information. When ads appear alongside news articles and other content, readers are more likely to view them as credible and reliable.

2. It is Cost-Effective

One of the notable advantages of newspaper advertising is its cost-effectiveness, which can benefit businesses in several ways:

Newspaper advertising offers options for businesses with varying budgets. Whether you have a small marketing budget or a larger one, newspapers provide options to accommodate your financial constraints.

3. Helps to Reach Wider Audience

Newspapers have a broad readership, and this advantage can benefit businesses in several ways:

Newspapers have a wide circulation, allowing businesses to reach a large and diverse audience. This is particularly useful for businesses looking to increase brand visibility and awareness.

4. Used for Better Targeting

Newspaper advertising allows for precise targeting, ensuring that ads reach the right audience:

Local and regional newspapers enable businesses to focus their advertising efforts on specific geographic areas, ideal for businesses with a local customer base.

5. Can be a Frequent Reminders

Newspaper advertising’s frequency and consistency can serve as effective reminders to potential customers:

By running ads in newspapers regularly, businesses can create a sense of familiarity and trust with their audience. Readers may encounter the same brand multiple times, reinforcing brand awareness.

Newspaper Advertising Size And Ad Format

Newspaper advertising size and ad format refer to the dimensions, layout, and design of advertisements placed in newspapers. These factors play a crucial role in determining how the ad will be presented to the readers and how effectively it can convey the intended message. Here’s an explanation and elaboration of newspaper advertising size and ad format:

Size of the Ad

Full Page: A full-page ad occupies an entire page of the newspaper. It provides ample space for detailed information, graphics, and visuals. Full-page ads are often used for major promotions or campaigns.

Half Page: A half-page ad covers half of a newspaper page. It offers a significant amount of space for content and visuals while being more cost-effective than a full-page ad.

Quarter Page: A quarter-page ad occupies a quarter of a page. It is suitable for concise messaging and can include images or graphics.

Fractional Ads: Fractional ads are smaller than quarter-page ads and can vary in size. They are typically used for smaller promotions or classified listings.

Text Classified Ads: These are text-based ads found in the classified section of the newspaper. They are commonly used for categories like lost and found, matrimonials, job postings, and services. Text classified ads are economical and are charged based on the number of words.

Display Classified Ads: These appear in the classified section but may include images or graphics. Display classified ads are costlier than text classified ads but still offer an economical option for promoting products and services.

Display Ads: Display ads are the most visually appealing and advanced newspaper advertising option. They make extensive use of color, images, and graphics. Display ads do not have a specific section and can be placed throughout the newspaper. They are suitable for spreading brand awareness and generating leads.

Layout and Design

Advertisers have the flexibility to design their ads creatively. Display ads, in particular, allow for eye-catching layouts with attention-grabbing visuals.

Display ads are often framed with a thick boundary, making them stand out on the page.

Advertisers can choose the placement of their display ads, whether near the top, middle, or bottom of the page, depending on their preferences and budget.

Visual Elements

Display ads can include images, photographs, illustrations, logos, and graphics to enhance their visual appeal.

The use of color in display ads can make them more attractive and memorable.

Advertisers should craft compelling ad copy that effectively conveys their message within the available space.

Text classified ads need to be concise due to word limits, while display ads allow for more detailed content.

Advertisers can choose how frequently they want to run their ads. Running ads more frequently can lead to discounts and better visibility.

Newspaper Advertising Examples

• Classified ad for a used car

This classified ad is effective because:

• It provides all the essential information without unnecessary details, making it easy to read and understand.
• The ad clearly lists the year, make, model, price, and mileage – the key factors potential buyers consider when looking for a used car.
• The ad includes the seller’s contact information, making it easy for potential buyers to inquire about the car.
• Insert for a clothing sale

This clothing sale insert effectively uses several strategies:

• Eye-catching visuals featuring attractive models wearing discounted clothing immediately draw attention.
• A vibrant and colorful design further enhances the visual appeal and makes the insert stand out from the surrounding content.
• The insert clearly announces a sale and highlights the discounts offered.
• Limited-time offer: A deadline for the sale creates a sense of urgency and encourages readers to act quickly.
• The insert showcases a variety of clothing items, catering to different styles and preferences.
• The insert encourages readers to visit a specific store or website to take advantage of the sale.

What is the role of newspaper advertising?What is the role of newspaper advertising?

Newspaper advertising enables businesses to reach a targeted audience, build brand awareness, and drive sales. It offers credibility, long shelf life, and cost-effectiveness.

What is the cost of newspaper advertising?

Costs vary based on ad size, placement, publication, and run time. Display ads are generally more expensive than classifieds. Contact newspapers for specific rates.

What are the different types of newspapers?

Newspapers are categorized by format (national, regional, local), focus (general interest, business, sports), and readership (age, income, demographics).

What steps need to be followed to place an ad in the Newspaper?

Choose your newspaper and ad type. Write your ad copy and gather any visuals. Contact the newspaper advertising department for rates and deadlines. Submit your ad materials and payment. Review proofs and approve publication.

How long does it take for an ad to appear in the newspaper?

Lead times vary depending on the newspaper and ad type. Generally, allow 1-2 business days for classifieds and 3-5 business days for display ads.

How many days in advance do I need to book my Newspaper ad?

For guaranteed placement, book your ad at least 3-5 business days in advance. Earlier booking is recommended for popular dates or specific sections.

What is the difference between display ads and classified ads?

Display ads are larger and visually appealing, often featuring images and graphics. Classifieds are text-based and typically smaller, grouped by category. 

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120 Presentation Topic Ideas Help You Hook Your Audience

Updated: August 15, 2024

Published: August 09, 2023

Cooking is easy. The puzzle is figuring out what to eat. As soon as you know that, you can get started. The same holds for presentations. The sooner you can whip up a good, informative, and catchy topic, the easier the rest of the process becomes.

Pick a good topic that resonates with you and your audience to set a strong foundation. But select the wrong topic, and it becomes difficult to connect with your audience, find mutual interests, or hold their attention.

So, let’s learn how to develop thought-provoking and relevant topics for your presentations. You’ll also find some best practices to make your presentation memorable.

Free Presentation & Public Speaking Kit

Everything you need to become more comfortable and effective during your next presentation, including:

• Free Guide on Best Practices
• PowerPoint Presentation Templates
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Table of Contents

How to Choose a Great Presentation Topic in 5 Steps

120 presentation topic ideas, 5 presentation tips.

4. Choose an appropriate presentation style.

There are many ways to present a topic. Your personality, the topic at hand, and your audience’s personas will help you determine which style would best fit you and your audience.

Select a presentation style that will communicate the main idea clearly and have a lasting impact on your audience.

For instance, explore a freeform style presenter by Sir Ken Robinson.

5. Engage with your audience.

Work on your presentation skills to make a strong connection with your audience, get through to them and leave a mark.

Think of the presenter as the link between the topic and the audience. A strong or a weak presenter can make a difference between a presentation being a thriving success or a boring failure.

Hone your skills by engaging and interacting with your audience. Make them feel like a part of the presentation and not just spectators. 70% of marketers have found presentations with interactive content to be more effective than those without.

Here are a few ways you can make your presentation interactive:

• Start your speech with uncommon questions to your audience. Involve them from the get-go, like ask to raise their hands if X.
• Make eye contact to build credibility and show confidence. Don’t stare at your slides or notes. Smile occasionally and talk to the audience directly.
• Have an active and confident body language. Don’t stand in the same place the entire time. Move around the stage.
• Don’t be monotonous. Speak as you would to a colleague — with enthusiasm.
• Ask close-ended questions in between to keep the audience engaged without losing time. Address them using their names to keep things interesting.
• Share personal experiences and stories that your audience will find fascinating and relatable.
• Practice thoroughly before you present so you’re fluent with the material and delivery.
• Energy and excitement can be quite contagious. Make sure you exude enough to spread some to your audience.

Feeling Inspired Yet?

Now you have all the right ingredients for choosing amazing topics and a hundred ideas to drive inspiration from. So, go ahead and start cooking presentations that will blow your audience away.

Don’t forget to choose a super-relevant topic and add meaty information. Do it with excitement to make it enjoyable for you and your audience. Best of luck!

Don't forget to share this post!

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Module 13: Promotion: Integrated Marketing Communication (IMC)

Advertising, learning objectives.

• Explain advertising

Advertising: Pay to Play

A 1900 advertisement for Pears soap.

Advertising is any paid form of communication from an identified sponsor or source that draws attention to ideas, goods, services or the sponsor itself. Most advertising is directed toward groups rather than individuals, and advertising is usually delivered through media such as television, radio, newspapers and, increasingly, the Internet. Ads are often measured in impressions (the number of times a consumer is exposed to an advertisement).

Advertising is a very old form of promotion with roots that go back even to ancient times. In recent decades, the practices of advertising have changed enormously as new technology and media have allowed consumers to bypass traditional advertising venues. From the invention of the remote control, which allows people to ignore advertising on TV without leaving the couch, to recording devices that let people watch TV programs but skip the ads, conventional advertising is on the wane. Across the board, television viewership has fragmented, and ratings have fallen.

Print media are also in decline, with fewer people subscribing to newspapers and other print media and more people favoring digital sources for news and entertainment. Newspaper advertising revenue has declined steadily since 2000. [1]  Advertising revenue in television is also soft, and it is split across a growing number of broadcast and cable networks. Clearly companies need to move beyond traditional advertising channels to reach consumers. Digital media outlets have happily stepped in to fill this gap. Despite this changing landscape, for many companies advertising remains at the forefront of how they deliver the proper message to customers and prospective customers.

The Purpose of Advertising

Advertising has three primary objectives: to inform, to persuade, and to remind.

• Informative Advertising  creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.
• Persuasive Advertising tries to convince customers that a company’s services or products are the best, and it works to alter perceptions and enhance the image of a company or product. Its goal is to influence consumers to take action and switch brands, try a new product, or remain loyal to a current brand.
• Reminder Advertising  reminds people about the need for a product or service, or the features and benefits it will provide when they purchase promptly.

Left: Informative Advertising Right: Persuasive Advertising

Reminder Advertising

When people think of advertising, often product-focused advertisements are top of mind—i.e., ads that promote an organization’s goods or services. Institutional advertising  goes beyond products to promote organizations, issues, places, events, and political figures.  Public service announcements (PSAs) are a category of institutional advertising focused on social-welfare issues such as drunk driving, drug use, and practicing a healthy lifestyle. Usually PSAs are sponsored by nonprofit organizations and government agencies with a vested interest in the causes they promote.

Public Service Announcement (PSA)

Advantages and Disadvantages of Advertising

As a method of marketing communication, advertising has both advantages and disadvantages. In terms of advantages, advertising creates a sense of credibility or legitimacy when an organization invests in presenting itself and its products in a public forum. Ads can convey a sense of quality and permanence, the idea that a company isn’t some fly-by-night venture. Advertising allows marketers to repeat a message at intervals selected strategically. Repetition makes it more likely that the target audience will see and recall a message, which improves awareness-building results. Advertising can generate drama and human interest by featuring people and situations that are exciting or engaging. It can introduce emotions, images, and symbols that stimulate desire, and it can show how a product or brand compares favorably to competitors. Finally, advertising is an excellent vehicle for brand building, as it can create rational and emotional connections with a company or offering that translate into goodwill. As advertising becomes more sophisticated with digital media, it is a powerful tool for tracking consumer behaviors, interests, and preferences, allowing advertisers to better tailor content and offers to individual consumers. Through the power of digital media, memorable or entertaining advertising can be shared between friends and go viral—and viewer impressions skyrocket.

The primary disadvantage of advertising is cost. Marketers question whether this communication method is really cost-effective at reaching large groups. Of course, costs vary depending on the medium, with television ads being very expensive to produce and place. In contrast, print and digital ads tend to be much less expensive. Along with cost is the question of how many people an advertisement actually reaches. Ads are easily tuned out in today’s crowded media marketplace. Even ads that initially grab attention can grow stale over time. While digital ads are clickable and interactive, traditional advertising media are not. In the bricks-and-mortar world, it is difficult for marketers to measure the success of advertising and link it directly to changes in consumer perceptions or behavior. Because advertising is a one-way medium, there is usually little direct opportunity for consumer feedback and interaction, particularly from consumers who often feel overwhelmed by competing market messages.

Developing Effective Ads: The Creative Strategy

Effective advertising starts with the same foundational components as any other IMC campaign: identifying the target audience and the objectives for the campaign. When advertising is part of a broader IMC effort, it is important to consider the strategic role advertising will play relative to other marketing communication tools. With clarity around the target audience, campaign strategy, and budget, the next step is to develop the creative strategy  for developing compelling advertising. The creative strategy has two primary components: the message and the appeal .

The message comes from the messaging framework discussed earlier in this module: what message elements should the advertising convey to consumers? What should the key message be? What is the call to action? How should the brand promise be manifested in the ad? How will it position and differentiate the offering? With advertising, it’s important to remember that the ad can communicate the message not only with words but also potentially with images, sound, tone, and style.

Effective wordless advertisement

Marketers also need to consider existing public perceptions and other advertising and messages the company has placed in the market. Has the prior marketing activity resonated well with target audiences? Should the next round of advertising reinforce what went before, or is it time for a fresh new message, look, or tone?

Along with message, the creative strategy also identifies the appeal , or how the advertising will attract attention and influence a person’s perceptions or behavior. Advertising appeals can take many forms, but they tend to fall into one of two categories: informational appeal and emotional appeal.

The informational appeal offers facts and information to help the target audience make a purchasing decision. It tries to generate attention using rational arguments and evidence to convince consumers to select a product, service, or brand. For example:

• More or better product or service features: Ajax “Stronger Than Dirt”
• Cost savings:  Wal-Mart “Always Low Prices”
• Quality: John Deere “Nothing runs like a Deere”
• Customer service: Holiday Inn “Pleasing people the world over”
• New, improved: Verizon “Can you hear me now? Good.”

The following Black+Decker commercial relies on an informational appeal to promote its product:

The emotional appeal targets consumers’ emotional wants and needs rather than rational logic and facts. It plays on conscious or subconscious desires, beliefs, fears, and insecurities to persuade consumers and influence their behavior. The emotional appeal is linked to the features and benefits provided by the product, but it creates a connection with consumers at an emotional level rather than a rational level. Most marketers agree that emotional appeals are more powerful and differentiating than informational appeals. However, they must be executed well to seem authentic and credible to the the target audience. A poorly executed emotional appeal can come across as trite or manipulative. Examples of emotional appeals include:

• Self-esteem: L’Oreal “Because I’m worth it”
• Happiness: Coca-Cola “Open happiness”
• Anxiety and fear: World Health Organization “Smoking Kills”
• Achievement: Nike “Just Do It”
• Attitude: Apple “Think Different”
• Freedom: Southwest “You are now free to move about the country”
• Peace of Mind: Allstate “Are you in good hands?”
• Popularity: NBC “Must-see TV”
• Germophobia: Chlorox “For life’s bleachable moments, there’s Chlorox”

The following Heinz Ketchup commercial offers a humorous example of an ad based entirely on an emotional appeal:

Developing the Media Plan

The media plan is a document that outlines the strategy and approach for an advertising campaign, or for the advertising component in an IMC campaign. The media plan is developed simultaneously with the creative strategy. A standard media plan consists of four stages: (a) stating media objectives; (b) evaluating media; (c) selecting and implementing media choices; and (d) determining the media budget.

Media objectives are normally started in terms of three dimensions:

• Reach: number of different persons or households exposed to a particular media vehicle or media schedule at least once during a specified time period.
• Frequency: the number of times within a given time period that a consumer is exposed to a message.
• Continuity: the timing of media assertions (e.g. 10 per cent in September, 20 per cent in October, 20 per cent in November, 40 per cent in December and 10 per cent the rest of the year).

The process of evaluating media involves considering each type of advertising available to a marketer, and the inherent strengths and weaknesses associated with each medium. The table below outlines key strengths and weaknesses of major types of advertising media. Television advertising is a powerful and highly visible medium, but it is expensive to produce and buy air time. Radio is quite flexible and inexpensive, but listenership is lower and it typically delivers fewer impressions and a less-targeted audience. Most newspapers and magazines have passed their advertising heydays and today struggle against declining subscriptions and readership.  Yet they can be an excellent and cost-effective investment for reaching some audiences. Display ads offer a lot of flexibility and creative options, from wrapping busses in advertising to creating massive and elaborate 3-D billboards. Yet their reach is limited to their immediate geography. Online advertising such as banner ads, search engine ads, paid listings, pay-per-click links and similar techniques offers a wide selection of opportunities for marketers to attract and engage with target audiences online. Yet the internet is a very crowded place, and it is difficult to for any individual company to stand out in the crowd.

Table: Advertising Media Strengths and Weaknesses

The evaluation process requires research to to assess options for reaching their target audience with each medium, and how well a particular message fits the audience in that medium. Many advertisers rely heavily on the research findings provided by the medium, by their own experience, and by subjective appraisal to determine the best media for a given campaign.

To illustrate, if a company is targeting young-to-middle-aged professional women to sell beauty products, the person or team responsible for the media plan should evaluate what options each type of media offers for reaching this audience. How reliably can television, radio, newspapers or magazines deliver this audience? Media organizations maintain carefully-researched information about the size, demographics and other characteristics of their viewership or readership. Cable and broadcast TV networks know which shows are hits with this target demographic and therefore which advertising spots to sell to a company targeting professional women. Likewise newspapers know which sections attract the eyeballs of female audiences, and magazines publishers understand very well the market niches their publications fit. Online advertising becomes a particularly powerful tool for targeted advertising because of the information it captures and tracks about site visitors: who views and clicks on ads, where they visit and what they search for. Not only does digital advertising provide the opportunity to advertise on sites that cater to a target audience of professional women, but it can identify which of these women are searching for beauty products, and it can help a company target these individuals more intensely and provide opportunities for follow-up interaction.

The following video further explains how digital advertising targets and tracks individuals based on their expressed interests and behaviors.

You can read a transcript of the video here .

Selection and Implementation

The media planner must make decisions about the media mix and timing, both of which are restricted by the available budget. The media-mix decision involves choosing the best combination of advertising media to achieve the goals of the campaign. This is a difficult task, and it usually requires evaluating each medium quantitatively and qualitatively to select a mix that optimizes reach and budget.

Unfortunately, there are few valid rules of thumb to guide this process, in part because it is difficult to compare audiences across different types of advertising media. For example, Nielsen ratings measure audiences based on TV viewer reports of the programs watched, while outdoor (billboard) audience-exposure estimates are based on counts of the number of automobiles that pass particular outdoor poster locations. The “timing of media” refers to the actual placement of advertisements during the time periods that are most appropriate, given the selected media objectives. It includes not only the scheduling of advertisements, but also the size and position of the advertisement.

There are three common patterns for advertising scheduling:

• Continuous  advertising runs ads steadily at a given level indefinitely. This schedule works well products and services that are consumed on a steady basis throughout the year, and the purpose of advertising is to nudge consumers, remind them and keep a brand or product top-of-mind.
• Flighting  involves heavy spurts of advertising, followed by periods with no advertising. This type of schedule makes sense for products or services that are seasonal in nature, like tax services, as well as one-time or occasional events.
• Pulsing mixes continuous scheduling with flighting, to create a constant drum-beat of ads, with periods of greater intensity. This approach matches products and services for which there is year-round appeal, but there may be some seasonality or periods of greater demand or intensity. Hotels and airlines, for example, might increase their advertising presence during the holiday season.

When considering advertising as a marketing communication method, companies need to balance the cost of advertising–both of producing the advertising pieces and buying placement—against the total budget for the IMC program. The selection and scheduling of media have a huge impact on budget: advertising that targets a mass audience is generally more expensive than advertising that targets a local or niche audience. It is important for marketers to consider the contribution advertising will make to the whole. Although advertising is generally one of the more expensive parts of the promotion mix, it may be a worthwhile investment if it contributes substantially to the reach and effectiveness of the whole program. Alternatively, some marketers spend very little on advertising because they find other methods are more productive and cost-effective for reaching their target segments.

Anatomy of an Advertisement

Advertisements use several common elements to deliver the message. The visual is the picture, image, or situation portrayed in the advertisement. The visual also considers the emotions, style, or look-and-feel to be conveyed: should the ad appear tender, businesslike, fresh, or supercool? All of these considerations can be conveyed by the visual, without using any words.

The headline is generally what the viewer reads first—i.e., the words in the largest typeface. The headline serves as a hook for the appeal: it should grab attention, pique interest, and cause the viewer to keep reading or paying attention. In a radio or television ad, the headline equivalent might be the voice-over of a narrator delivering the primary message, or it might be a visual headline, similar to a print ad.

In print ads, a subhead is a smaller headline that continues the idea introduced in the headline or provides more information. It usually appears below the headline and in a smaller typeface. The body copy  provides supporting information. Generally it appears in a standard, readable font.  The call to action may be part of the body copy, or it may appear elsewhere in a larger typeface or color treatment to draw attention to itself.

A variety of brand elements  may also appear in an advertisement. These include the name of the advertiser or brand being advertised, the logo, a tagline, hashtag, Web site link, or other standard “branded” elements that convey brand identity. These elements are an important way of establishing continuity with other marketing communications used in the IMC campaign or developed by the company. For example, print ads for an IMC campaign might contain a campaign-specific tagline that also appears in television ads, Website content, and social media posts associated with the campaign.

Hoover advertisement with ad elements shown.

Ad Testing and Measurement

When organizations are poised to make a large investment in any type of advertising, it is wise to conduct marketing research to test the advertisements with target audiences before spending lots of money on ads and messages that may not hit the mark. Ad testing may preview messages and preliminary ad concepts with members of a target segment to see which ones resonate best and get insight about how to fine-tune messages or other aspects of the ad to make them more effective. Organizations may conduct additional testing with near-final advertising pieces to do more fine-tuning of the messages and visuals before going public.

To gauge the impact of advertising, organizations may conduct pre-tests and post-tests of their target audience to measure whether advertising has its intended effect. A pre-test assesses consumer attitudes, perceptions, and behavior before the advertising campaign. A post-test measures the same things afterward to determine how the ads have influenced the target audience, if at all.

Companies may also measure sales before, during, and after advertising campaigns run in the geographies or targets where the advertising appeared. This provides information about the return on investment for the campaign, which is how much the advertising increased sales relative to how much money it cost to execute. Ideally advertising generates more revenue and, ultimately profits, than it costs to mount the advertising campaign.

• http://www.slate.com/blogs/moneybox/2014/04/28/decline_of_newspapers_hits_a_milestone_print_revenue_is_lowest_since_1950.html ↵
• Screenshot Keep Your Head PSA. Provided by : Lumen Learning. License : CC BY: Attribution
• Screenshot Naked Juice Ad. Provided by : Lumen Learning. License : CC BY: Attribution
• Screenshot Puma Ad. License : Public Domain: No Known Copyright
• Screenshot Rogue Voodoo Porter Ad. Provided by : Lumen Learning. License : CC BY: Attribution
• Revision and adaptation. Provided by : Lumen Learning. License : CC BY-SA: Attribution-ShareAlike
• Screenshot Hoover Ad. Provided by : Lumen Learning. License : CC BY: Attribution
• Advertising. Provided by : Wikipedia. Located at : https://en.wikipedia.org/wiki/Advertising . License : CC BY-SA: Attribution-ShareAlike
• Communicating to Mass Markets, from Introducing Marketing. Authored by : John Burnett. Project : Global Text. License : CC BY: Attribution
• Behavioral Targeting. Provided by : BBC. Located at : https://youtu.be/HtOkaAMOmAc . License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• HEINZ Ketchup Wiener Stampede. Provided by : Heinz. Located at : https://youtu.be/LOlfhBT8i9I . License : All Rights Reserved . License Terms : Standard YouTube license
• Our Awesome Drill with AutoSense Technology. Provided by : Black+Decker. Located at : https://youtu.be/mc_VsL44nWE . License : All Rights Reserved . License Terms : Standard YouTube license
• Got Milk?. Provided by : Wikimedia. Located at : https://commons.wikimedia.org/wiki/File:Gotmilk.png . License : Public Domain: No Known Copyright
• Pears Soap ad. Provided by : Wikimedia. Located at : https://commons.wikimedia.org/wiki/File:Pears_Soap_1900.jpg . License : Public Domain: No Known Copyright

200+ Marketing Presentation Topics for Students

Published by admin on december 21, 2020 december 21, 2020.

Given below is a list of 150+ latest Marketing Presentation topics for Students. This list covers marketing topics for subjects like basics of marketing, sales & marketing management, digital marketing, services marketing etc. These presentation topics will help students of MBA, MMS, MMM, PGDM, MCA, BBA, Bcom, Mcom and other management streams. These latest and innovative marketing presentation topics can be used for seminars, webinars, conferences, oral presentation, classroom presentation and group discussions.

Latest Marketing Presentation Topics

Marketing 4.0: Online Meets Offline, Style Meets Substance

Table of Contents

Current Trends in Marketing

Online Marketing: Impact on society!

Marketing beyond 2020

Impact of Artificial Intelligence (AI) on Marketing

The return of Ambush Marketing

Green Marketing (Eco-friendly marketing)

Experiential Marketing

Network Marketing

Marketing Mix

New Product Development Strategy

Uses of the Internet as a marketing medium

Fundamentals of Marketing Management

Integrated Marketing Communication (IMC) Strategies

Importance of marketing in today’s economy

The relevance of 7Ps of marketing in CSR

Philanthropy in communication at mid-market firms: It pays to be creative

Corporate Social Responsibility step towards brand building

Corporate communication trends in today’s business world

Communicating ethics up the supply chain: getting the word out to suppliers

Consumer expectations the social accountability of business

Media Responsibility

Marketing Audit

Television advertisements and their effect: Facts

Controllable variables of Marketing

New CSR marketing trends: Transparency and dialogue

CSR and product responsibility

Vertical Marketing System

Pricing strategies for each stage of PLC

Customer Relationship Management

Effectiveness of Location-based marketing

Role of Marketing in Modern organization

Viral Marketing: Low cost-effective marketing

Ambush marketing: The undeserved advantage

Need for an Action against Ambush Marketing

Guerrilla Marketing: Unconventional but effective!

Guerrilla Marketing: Advertising with a viral effect!

Ambush Marketing: Steal the spotlight!

A Strategy Model for Export Marketing

Interesting Topics For Marketing Presentation

Marketing is not about merely selling

The new rules of Guerrilla Marketing!

Is Marketing Myopia Killing your Business?

Marketing Tactics For Viral Success

The power of Ambush Marketing

Creative Thinking Skills for Marketing Managers

Commercialization of social issues

Traditional Marketing Vs. Digital Marketing

Digital Marketing Presentation Topics

Viral Marketing for the Real World

Is Viral Marketing a Myth?

Effectiveness of Digital Marketing in the Challenging Age

Emerging trends in digital marketing

Digital Marketing & SMEs: Challenges and opportunities

Timing Is Everything in Online Marketing

The importance of digital marketing

Marketing 4.0: Moving from Traditional To Digital

Current digital marketing trends

Mobile Marketing: Future of Marketing!

Email Marketing: Still Relevant!

The evolution of social media marketing

New trends in social media marketing

Future of Virtual Marketing

Strategies to Go viral on social media

Challenges in Distributing Services through Electronic Channels

The Future of social media in marketing

Social Media as a marketing tool

Trends in Mobile marketing

Facebook marketing

Future of Digital Marketing

Digital Marketing in the Business Environment

OTT platform: Is a fall of television!

Marketing Research Presentation Topics

Ethics in marketing research

Ethical Dilemmas in Marketing Research

A decision making perspective on marketing research

Designing international marketing research

Applications of secondary data in international research

New Product Development & Marketing Research!

Budgeting and scheduling the research project

Career opportunities in Marketing Research

Factors that influence marketing research

Marketing research as an instrument for maximizing profit.

Ethical issues in marketing research

Framing research questions in an international environment

The importance of marketing research in business growth

Topics Related to Marketing In India

Marketing your business in India: Challenges & opportunities

Indian brands that are rocking content marketing!

Influencer Marketing in India 2020

Reasons why the future of Digital Marketing in India is bright!

Digital Marketing In India: Scope and Challenges

Marketing myopia: Why Indian Businesses needs to think big

Best Ambush Marketing Campaigns in India

Ambush Marketing: Need for legislation in India

You’ll also like Indian topics for presentation

Miscellaneous Topics

Impact of branding on consumer purchase decision

Role of data analytics in Marketing Research

Effect of consumer behaviour research on new product development.

Relation between marketing research and profit

The future of search strategies

Application of augmented reality for marketing initiatives

Artificial intelligence & marketing research

Applications of advertising comparative study

Studying factors that affect impulse buying

Technology: Boon or Bane for Marketing Research

Best marketing research practices

This is all about Marketing Presentation Topics for management and commerce students and researchers.

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Talks vs. poster presentations: Which is better for advertising your research and building research networks?

I'm looking into applying to present at a conference for undergraduates in mathematics this summer. When I apply, I have to either apply to give a talk (~20 minutes) or present a poster.

From what I've read on this site, it seems posters are often looked down on relative to talks, especially in mathematics. However, one advantage of a poster session is that I can have a back-and-forth discussion which is impossible in a talk. I think this is especially important for my research, since the computations in the subject are notoriously tricky and will trip up even experts if they aren't paying close attention to the details.

What are the relative advantages/disadvantages of each format? Which is a better way to advertise my research and network with other researchers in my field?

• presentation

• 16 I don't know if it's just me, but it's a bit strange that you can choose . From what I know, you submit a paper and it gets accepted as either a presentation or as a part of the poster session. That said, presentations are more prestigious and they reach a wider audience. While it's true that you can have a discussion while explaining your poster to somebody, it will only probably be a small portion of people in comparison to a presentation audience. And, if anybody is interested in your work after a presentation, he can always find you during a break to discuss in detail. –  penelope Commented Jul 2, 2013 at 7:47
• 6 @penelope: I've seen several conferences where, in the call for papers, the conference organizers let appplicants choose from a menu of presentation formats, such as break-out session , panel discussion , and poster session . –  J.R. Commented Jul 2, 2013 at 10:03
• 4 @penelope: In most conferences I attend, you can choose a poster presentation if you want—and in most of those, you're pretty much guaranteed to get it, if you apply. –  aeismail Commented Jul 2, 2013 at 11:46
• 5 See also answers to How important are poster sessions in conferences? . –  Piotr Migdal Commented Jul 2, 2013 at 12:44
• A slight aside that may be helpful if you opt for and are accepted for a Poster presentation at the conference. Zen Faulkes contributed a great post on Perfecting the Poster Presentation on our blog. His own blog - Better Posters - has lots of tips and advice for anyone considering poster presentations. Highly recommended and very entertaining! –  Dermot Lally Commented May 7, 2015 at 14:42

6 Answers 6

It depends on what you want to do. If you feel like at this point in your research it would be more beneficial to converse than to present , then I'd say that a poster session is the right venue for you. It's true that talks are considered a bit more prestigious than poster sessions, but you really should go with what you think will be more valuable for you, and for the conference attendees.

It's worth noting that you could always do a poster presentation this year, get the feedback that you covet, and then return next year to do a talk, and let everyone know how your research went over the subsequent year. That kind of progression is not a bad thing.

Also, if you are in the early stages of your research, it might not be ready for a talk. When I attend a conference talk, I'm expecting there to be some significant findings. Sure, talks might be more "prestigious," but, if there are some holes in your research, you could end up discrediting yourself. People aren't expecting the same level of maturity in the research during a poster session. So, as I said before, forget the prestige aspect, and choose what is more fitting based on your goals, and on what you have to share at this point in your research.

• 1 " If you feel like at this point in your research it would be more beneficial to converse than to present, then I'd say that a poster session is the right venue for you." A talk usually brings much more attention to a topic and people interested in that will often talk to you/write afterwards. –  user64845 Commented Aug 13, 2017 at 18:33

From my experience impact of posters is way, way lower than of a talk. If you can get a single person listening to you for 20 min with a poster, it is much. Plus, usually, people are distracted (noise, people moving around). And before they can ask questions, they need time to learn what you are presenting anyway. So if you have a choice between talk and poster, the first is always a better option.

• 2 Some conferences leave the posters exhibited throughout the whole duration of the conference. Like this, rather than just during the 20 minutes of your presentation, conference attendees have several full days to look at the poster. Given that the audience of a presentation is further restricted by possible scheduling conflicts with parallel sessions, the poster may actually be seen by more people in total than the presentation. With that in mind, talking about the poster(-topic) for 20 minutes is not all that unlikely, as any 15 minute coffee break can lead to such a conversation. –  O. R. Mapper Commented Dec 27, 2014 at 13:26
• 3 Of course, but still all of my experiences (both as a poster presenter and participant) say that a 5-min talk is better than a 5-day poster exposition. –  Piotr Migdal Commented Dec 27, 2014 at 16:13

Leaving aside the prestige issue for a moment, I get a lot more out of poster sessions than talks, both as a presenter and viewer. For the viewer, they can take in the information presented at their own pace, and ask for clarification if needed. If your audience gets lost during a talk, there is little chance anyone will interrupt as the talks run to a strict schedule. Good luck trying to regain your train of thought from the question session at the end. Talks are far too linear in my opinion. The discussions you have with poster presenters lead to a much better level of understanding I find, and there is a lot less inhibition in discussing the results.

All research should always be at a point for discussion. There is no scientific theory or research that should not need further discussion, at the level you get in a poster session. I have seen posters that present quite mature and significant research.

I regret to say that I have to agree that most researchers will see talks as the 'prestige' option, with posters a poor second. But this does not mean talks are necessarily better for advertising your research or networking.

Space (time) for talks is often much more limited than space for posters. At the conferences where I've been (geophysics/atmospheric science), almost all on-topic posters were accepted (note that abstracts were not peer-reviewed) as is. For people applying for an oral presentation, either they were accepted as an oral presentation, or they were assigned to do a poster instead. It may be similar in your field; so try for an oral presentation, and if you don't get it, you may still be able to do a poster.

In the fore-seeable future, in mathematics the critical activity is giving talks, not posters. Thus, practicing giving talks, all the more if your subject has delicate technicalities, is critical. This is not at all any sort of argument against the communication aspects of posters versus talks, but a comment on professional expectations, for better or for worse.

E.g., gritty/volatile/delicate details need portrayal in more conceptual terms, ... or not at all. Even in talks, people often try to use overheads of some sort to zip through ghastly wastelands of unassimilable details... Don't do this. It just alienates and disenchants your audience.

In particular, I strongly think that the "in the moment" aspects of a talk are very, very good exercise for anyone thinking how to portray their work. The extreme case of a "chalk talk" is the best exercise of all, for mathematics, in my opinion, but it does tax performance and organizational, as well as conceptualizing, talents. But dodging the whole issue by the pseudo-resolution of "poster" only delays encounter with the genuine problem-to-be-solved, and doesn't add anything to a CV.

Talks can be a way for you to reach out to a more senior audience, as many professors or senior figures may be present at a talk. However, your opportunity to actually interact with these figures is severely limited in the scope of the talk itself. Sometimes if a listener is interested in your talk, they may come up to you afterwards; alternatively, you can introduce yourself to a listener more easily if they heard your talk beforehand.

Posters are a better platform for you to reach out to a more junior audience, which includes under/grad students and postdocs, through professors can be present as well. Networking comes more naturally here as the nature of presentation is going to be one-to-one or one-to-few, and generally will leave a deeper impact on the listener (an uninterested listener will probably not come up to you in the first place).

If possible, do both. That way you can have the best coverage in terms of audience.

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