marketing research topics phd

Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

• How to find a research topic (video)
• Traditional (offline) marketing topics/ideas
• Digital (online) marketing topics/ideas
• Examples of actual dissertation topics
• Free Webinar : Topic Ideation 101
• Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

• The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
• The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
• The impact of demographic targeting on traditional marketing performance among green businesses
• The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
• The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
• Exploring factors related to outdoor advertising recall in India
• Measuring the ROI of traditional marketing efforts: a review of current methods
• Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
• The use of public relations in traditional marketing campaigns among large insurance companies
• The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Research Ideas: Digital/Online Marketing

Social media marketing

• The use of artificial intelligence in social media marketing among online fashion companies in Sweden
• The impact of social media on public relations and media relations: a Case Study of Nandos
• The role of Twitter in crisis communication and reputation management: a discourse analysis
• The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
• The use of social media for market research and consumer insights among SMEs in Kenya
• The impact of social media on consumer buying behaviour of fast food in Italy
• The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
• The relationship between social media engagement and website traffic: an analysis of fitness brands
• The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
• The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

• The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
• Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
• The experiences and use of SEO in content marketing strategy among small online businesses
• The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
• Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
• The use of user-generated content in building brand trust and engagement among green companies in the UK
• Measuring the ROI of content marketing efforts among luxury brands
• The perception and use of Chat GPT in content creation among small online businesses
• The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
• Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

• The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
• The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
• The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
• The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
• The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
• The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
• Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
• The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
• The use of remarketing and retargeting in search engine marketing campaigns among marketers
• The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Email marketing

• The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
• The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
• Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
• The use of personalization on email marketing performance among craft bloggers
• The impact of automated email marketing among local online retailers on customer loyalty and retention
• The use of automation and triggered emails in increasing engagement and conversion rates for online courses
• The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
• The role of mobile optimization in email marketing targeting Gen Z consumers
• The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
• The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

• The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
• Customer Success and the Transformation of Customer Relationships (Raines, 2022)
• The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
• Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
• You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
• Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
• Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
• Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
• Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
• Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
• The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
• The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
• Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

Do you have topic on insurance industery ? Specifially on the role of sale’s agents? Or some thing relates the AI rolls in insurance agents

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The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year. Students and faculty work together closely, and we have program-wide social gatherings throughout the year. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

• Decision making
• Attitudes and persuasion
• Social influence
• Motivation and goals
• New technologies
• Consumer neuroscience
• Misinformation

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology (or behavioral science) and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Jennifer aaker, szu-chi huang, jonathan levav, zakary tormala, s. christian wheeler, faculty in quantitative marketing, kwabena baah donkor, samuel goldberg, wesley r. hartmann, sridhar narayanan, navdeep s. sahni, emeriti faculty, james m. lattin, david bruce montgomery, michael l. ray, itamar simonson, v. “seenu” srinivasan, recent publications in marketing, recommending for a multi-sided marketplace: a multi-objective hierarchical approach, the penn electrophysiology of encoding and retrieval study, 50 years of context effects: merging the behavioral and quantitative perspectives, recent insights by stanford business, a better way to make the recommendations that power popular platforms, exposure to other religions could help stem science denial, influencers want brands’ sponsorship, but not their rules.

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From admission to dissertation. Tips on making the PhD journey happy, productive and successful

PhD Research Topics In Marketing

New PhD aspirants are anxious about researching the best topics for their PhD program in Marketing. Here I am sharing with you Top 25 PhD Research Topics in Marketing. With one of the topics, you can confidently go ahead into your doctoral program in Marketing

• Thesis of Client Profitability in marketing.
• The Effectiveness of Distribution.
• Customer Retention and Retrieval in the Retail Sector.
• Modern Trends embracing marketing sector
• Fare Marketing analysis and Entry Strategy
• Organized Retailing and Demographic Effects.
• Reliance Services in view of telecom application.
• Cellular Companies and its Future Arena.
• Retail Marketing Analysis in terms of Consumer.
• Impact of Confectionary Products on Kids.
• Reliance Money Structure in Brokerage.
• Marketing Project of famous company Bisleri.
• Consumer Buying Behavioral levels of satisfaction.
• The Impact of  Customer Relationship Management(CRM)
• Loan Search Burdens in the present generation.
• Worldwide Marketing Implementation Strategies.
• E-Marketing Rules to improvise Marketing Economy.
• Marketing (Your Country) Worldwide.
• Publicizing Critical Problems in the current Economy
• Convenience Stores and Loyalty Programs.
• Channel Development through marketing.
• Nonconventional tactics of Distribution.
• Survey of Advertising Channel.
• Packaging drawbacks and effects on Consumer.
•  Effects of Branding and Quality on Consumer.

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For your business development and improvement, marketing is fundamental. Therefore marketing/advertising task compositions can help you in building up a dependable and powerful limited-time plan for your organization that can bolster your business objectives. Subsequently, an understudy must pick an intriguing research paper topic that can develop their advantage while doing the research paperwork and make your project look proficient and fantastic. To release all your pressure and surpass in your scholastic profession, you have to get help from a specialist writer and an informative site from where you can get an idea about phd research topics in marketing.

What Makes Good phd research topic in marketing ?

Commit an error toward the beginning of your doctoral research by picking the wrong Ph.D. to look into topics in marketing, and you could do a lot of diligent work and worry for yourself. You should invest enough energy and exertion to choose the correct research topics in marketing/advertising for Ph.D. papers with the goal that you can make sure you will almost certainly get your paper finished effectively. This implies you should completely comprehend what is average from your examination thoughts. They should be:

Attainable: Searching for research topics is attainable. While you may have a couple of years to embrace your exploration in marketing, you should even now have the option to finish it on schedule and with the majority of different assets that you have accessible to you.

One of a kind: for your Ph.D., you should most likely demonstrate that the task you have picked has not as of now been investigated entirely by another. 

Significant: If the primary individual that will need to have a solution to your exploration questions is you, then you might not have chosen something that will bear some significance with your field. It must positively affect your region to be appropriate. 

Fascinating: you likewise need to think about your enthusiasm for your exploration. If you are probably not going to have the option to keep up that plan, at that point you are going to battle to finish the work.

Method for choosing Research Topics in Marketing?

Finding those ideal research subjects in promoting for Ph.D. searches for some is a battle. Coming up next are a portion of the manners in which that you can locate the perfect topic for your exploration:

Proceed with past research: various understudies will need to keep on taking a shot at something that they have begun to explore some research topics in marketing already in their scholarly profession.

Peruse papers in the regions of promoting that intrigue you: most papers will feature zones for further research in marketing or even feature where research is powerless. These can be phenomenal wellsprings of motivation.

Glance back at work involvement: are there specific issues that you experienced that would make for a decent venture?

Think about your future profession: what would you like to be known for, and what would you like to have the option to do in your next job? What openings does this feature for research?

Hope so; the above PhD topics in marketing will help you to take off your stress about your professional career. So read these topics and choose the best one suited you.

Step by step instructions to write an Effective Marketing Ph.D. Research Paper

The accompanying tips will assist you with ensuring that you compose a paper that will most likely submit proudly:

Plan your Ph.D. arranging: a great arrangement that subtleties out the achievements that you should meet to finish your composition will assist you in keeping things on track. Guarantee that you leave time in your arrangement for making modifications and checking your work.

Structure your paper : a straightforward layout with clear notes in each area of your paper concerning what ought to be composed will make your writing significantly simpler. It will likewise guarantee that you stay away from intemperate revising during the procedure.

Have clear focuses on your composition: set yourself an objective for what number of words you will compose each day and stick to it. Try not to put an aim that will overstretch your capacities.

Update and edit your composition with consideration: the norms expected of your Ph.D. paper in marketing are out and out flawlessness.

Syam Prasad Reddy T

Hello, My name is Syam, Asst. Professor of English and Mentor for Ph.D. students worldwide. I have worked years to give you these amazing tips to complete your Ph.D. successfully. Having put a lot of efforts means to make your Ph.D. journey easier. Thank you for visiting my Ph.D. blog.

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Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

Byungyeon Kim

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

• Juan Alcacer
• Tomomichi Amano
• Bharat N. Anand
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Alberto F. Cavallo
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
• Kris Johnson Ferreira
• Carolyn J. Fu
• Sunil Gupta
• Ayelet Israeli
• Ebehi Iyoha
• Leslie K. John
• Tarun Khanna
• Hyunjin Kim
• Himabindu Lakkaraju
• Jacqueline Ng Lane
• Michael Lingzhi Li
• Edward McFowland III
• Henry W. McGee
• Antonio Moreno
• John C. Mulliken
• V.G. Narayanan
• Das Narayandas
• Michael I. Norton
• Elisabeth C. Paulson
• V. Kasturi Rangan
• Maria P. Roche
• Raffaella Sadun
• George Serafeim
• Sara McKinley Torti
• Isamar Troncoso
• Jeremy Yang
• Dennis A. Yao
• David B. Yoffie
• Shunyuan Zhang

Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Zhongming Jiang
• Rebecca Liu
• June Park
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, jimin nam, 2024, byungyeon kim, 2022, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020.

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PhD in Marketing

• Joint Program in Financial Economics
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Develop your research skills in consumer behavior or economics/quantitative methods and prepare for a career at a leading research institution.

Our Marketing PhD Program gives you a strong theoretical foundation and builds your empirical skills.

You’ll have the flexibility to explore marketing through Chicago Booth while taking courses across the university in psychology , sociology , economics , computer science , and statistics . You’ll also have access to computer science courses at Toyota Technological Institute at Chicago (TTIC) .

The doctoral program defines marketing broadly as the study of the interface between firms, competitors, and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues.

Our Distinguished Marketing Faculty

Chicago Booth’s marketing faculty serve as advisors, mentors, and collaborators to doctoral students.

Daniel Bartels

Leon Carroll Marshall Professor of Marketing

Pradeep K. Chintagunta

Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing

Giovanni Compiani

Assistant Professor of Marketing

Sanjay K. Dhar

James M. Kilts, Jr. Professor of Marketing

Berkeley J. Dietvorst

Associate Professor of Marketing

Kristin Donnelly

Assistant Professor of Marketing and Stevens Junior Faculty Fellow

Jean-Pierre Dubé

James M. Kilts Distinguished Service Professor of Marketing and Charles E. Merrill Faculty Scholar

Ayelet Fishbach

Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing

Guenter J. Hitsch

Kilts Family Professor of Marketing

Andreas Kraft

Assistant Professor of Marketing and Asness Faculty Fellow

Ann L. McGill

Sears Roebuck Professor of General Management, Marketing and Behavioral Science

Sanjog Misra

Charles H. Kellstadt Distinguished Service Professor of Marketing and Applied AI

Bradley Shapiro

Professor of Marketing and True North Faculty Scholar

Stephanie Smith

Avner Strulov-Shlain

Assistant Professor of Marketing and Willard Graham Faculty Scholar

Abigail Sussman

Professor of Marketing and Beatrice Foods Co. Faculty Scholar

Oleg Urminsky

Theodore O. Yntema Professor of Marketing

Alumni Success

PhD alumni in marketing go on to successful careers at top institutions of higher education across the world. 

Akshina Banerjee, PhD '23

Assistant Professor of Marketing Ross School of Business, University of Michigan-Ann Arbor Akshina studies linguistic influence on consumer decision-making, hierarchical choices, and mental accounting. Her interests are, thus, inherently interdisciplinary, with overlaps in marketing, linguistics, economics, and psychology. Her dissertation area is in behavioral marketing.

Olivia Natan, PhD ’21

Assistant Professor of Marketing Haas School of Business, University of California-Berkeley Olivia Natan studies how limited information affects consumer demand and firm behavior. Her empirical work focuses on settings with large product assortments. Her dissertation area is in marketing.

A Network of Support

At Booth, you’ll have access to the resources of several research centers that help to fund marketing PhD research, host innovative conferences and workshops, and serve as focal points for collaboration and innovation.

James M. Kilts Center for Marketing The Kilts Center facilitates faculty research, supports innovations in the marketing curriculum, funds scholarships for MBA students, and creates engaging programs aimed at enhancing the careers of students and alumni.

Center for Decision Research Devoted to the study of how individuals form judgments and make decisions, the CDR supports research that examines the processes by which intuition, reasoning, and social interaction produce beliefs, judgments, and choices.

Scholarly Journals

Chicago Booth is responsible for the creation and leadership of some of the most prestigious academic journals today. Quantitative Marketing and Economics , for example, which focuses on problems important to marketing using a quantitative approach, was founded in 2003 by Peter E. Rossi, MBA ’80, PhD ’84.

See the full list of academic journals at Booth .

Spotlight on Current Research

Our faculty and PhD students continually produce high-level research. The Chicago Booth Review frequently highlights their contributions in marketing.

'Thank You Can Be a Loaded Phrase'

Depending on where you are in the world, this call could be welcomed—or considered strange or even rude, suggests research by Chicago Booth PhD student Jiaqi Yu and Booth’s Shereen Chaudhry.

Your Spending Habits Are All in Your Head

Booth Professor Daniel Bartels and Booth PhD [grad] Lin Fei have been examining how mental representation and the categorization of expenses are crucial to to people’s budgeting approaches.

Walter Zhang's BFI Industrial Organization Initiative Award

The Becker Friedman Institute will fund Zhang's research project, "Targeted Bundling" (coauthor: Olivia Natan, Booth PhD grad). Their project studies the pricing of digital goods and the potential for increased price targeting in differentiated product markets.

Can a Fictional Ad Man Help Sell Real Cigarettes?

How do depictions of tobacco use affect sales off-screen? Chicago Booth’s Pradeep K. Chintagunta and Sanjay K. Dhar, along with their coauthors Ali Goli (Booth PhD grad) and Simha Mummalaneni (UWashington), brought together several datasets to examine this question.

The PhD Experience at Booth

Rima Toure-Tillery, PhD ’13, talks about the Booth faculty’s open-door approach to PhD students.

Video Transcript

Rima Toure-Tillery, ’13: 00:00 I am assistant professor at Northwestern University, Kellogg School of Management. And I am a motivation scholar. I study questions related to factors that influence people's motivation to persist in various types of goals.

Rima Toure-Tillery, ’13: 00:21 I think the PhD's very different from an MBA. You expect to be doing very different things when you're done. With a PhD most of us expect to conduct research, continue to ask deep questions, and just work on finding answers to those questions.

Rima Toure-Tillery, ’13: 00:35 Booth PhD Program is extremely rigorous. You're going to learn from the best. There's a good mix of letting you be in charge of your career and being independent, but also being extremely supportive. Most faculty have an open-door policy so you could just email someone, go to their office and start talking about a research idea. They're really going to help you develop the whole research approach, and thinking about ideas, and taking them from that really half-baked stage to something more advanced. Being able to approach whatever faculty I'm most interested in working with, I think that really permeated my whole time here.

Rima Toure-Tillery, ’13: 01:13 Being in the program really helped me see things in a different light. I really developed some new research interests as I learned more about what I didn't know. You can't solve problems that you don't even know existed. It's been a really amazing experience.

Meet Our Students

PhD students in marketing choose Chicago Booth because our multidisciplinary approach gives them the tools and training for a successful career. Recent dissertations have examined everything from customer retention and consumer purchasing decisions to the economics of retail food waste. Recent graduates have accepted positions at leading research institutions, including UCLA and Columbia University, and have gone on to data science careers in industry.

Current Students

Vanessa Alwan

Salman Arif Andrew Bai

Soaham Bharti

Samuel Borislow Jieyi Chen

Sara Drango

Fatemeh Gheshlaghpour

Nicholas (Nick) Herzog

Stephanie Hong

Quoc Dang Hung (Hung) Ho

Juan Mejalenko

Natalie Moore

Timothy Schwieg

Semyon Tabanakov Jiarui (Sophie) Wang

Ningyin (Ariel) Xu

Zhen Yuan Jiaqi Yu

Shuqiong (Lydia) Zhao Grace Zhang Jingyi Zhang

Program Expectations and Requirements

The Stevens Doctoral Program at Chicago Booth is a full-time program. Students generally complete the majority of coursework and examination requirements within the first two years of studies and begin work on their dissertation during the third year. For details, see General Examination Requirements by Area in the Stevens Program Guidebook below.

Download the 2023-2024 Guidebook!

Areas of Research

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At the Eli Broad College of Business, students in the marketing Ph.D. program have the opportunity to work and publish with some of the most prolific researchers in marketing. Faculty-student collaboration is a significant part of the doctoral experience, and it leads to results. Doctoral students work with faculty to research the most compelling issues facing businesses today, and Broad provides the resources to get it done.

Focused on marketing strategy, Broad’s faculty has developed four areas of research excellence:

• Marketing strategy
• Product and brand management
• Relationship marketing
• International marketing

Research Prestige

Research in marketing.

The available marketing doctoral coursework covers a broad range of topics, including marketing strategy, modeling marketing problems, consumer behavior and statistics. Ph.D. students are expected to be in residence on a full-time basis during the program. While in the coursework stage of the program, doctoral students are also assigned as teaching and/or research assistants. Upon completion of coursework, students are required to pass a comprehensive exam in marketing and then complete a dissertation that demonstrates their ability to conduct an original research project.

The program curriculum is designed with a focus on research mentorship and training and includes several writing requirements to ensure our students are prepared for the job market and ready to succeed as assistant professors. The Ph.D. handbook provides details on the program requirements, and the curriculum schedule is presented below.

Centers of Research Excellence

Marketing strategy.

The anchor for this focus is our strong reputation and core faculty studying marketing strategy. Among notable faculty in this center of research excellence are Tomas Hult, Roger Calantone, Ahmet Kirca and Irina Kozlenkova.

Product and Brand Management

The Eli Broad College of Business has long been recognized for its excellence in product and brand management. In a study by Pianpain Yang and Lei Tao, MSU ranked #3 among universities for innovation management and #1 in the Big Ten. Scholarship in this area has been a long-standing strength at Broad, and its faculty has won numerous awards in this center of research excellence.

As a doctoral student, you will have the opportunity to collaborate with renowned scholars in product and brand management. The Broad faculty continually works with doctoral students in this area. Among notable faculty in this center of research excellence is Roger Calantone, who has been ranked the world’s #2 scholar in innovation management and the tenth most-cited marketing researcher worldwide. In addition to these accomplishments, he is a University Distinguished Professor, has chaired many dissertations, and has published numerous articles with doctoral students. Calantone and other faculty in this area – such as Cornelia Droge, Ahmet Kirca and Hang Nguyen – enjoy working with doctoral students and providing tutelage on research.

Relationship Marketing and Sales

Relationship marketing and sales is one of the hottest areas of marketing research today. At Broad, you’ll have access to some of the top faculty in the field. With multiple publications in leading journals, the college’s relationship marketing and sales center of research excellence is becoming one of the best in the nation. Here is but a brief list of awards in this center of research excellence:

• AMA’s Emerging Service Scholar Award
• AMA Sales SIG Excellence in Research Award
• Winner of the 2011, 2012 and 2015 Industry Relevance Awards granted by the Cornell Center for Hospitality Research

Doctoral students who focus on relationship marketing and sales have access to some of the best faculty in the field. Among notable faculty in this center of research excellence is Douglas Hughes. Hughes is the incoming editor of the  Journal of Personal Selling & Sales Management  and an area editor for the  Journal of the Academy of Marketing Science . His research focuses on sales force management issues and has appeared in the  Journal of Marketing , the  Journal of Marketing Research  and the  Journal of the Academy of Marketing Science . In addition, a number of other faculty work in this area, including Roger Calantone, Tomas Hult, Irina Kozlenkova and Stephanie Mangus.

International Marketing

The Broad College of Business has been ranked #1 in international business research. Doctoral students who choose to focus on international marketing will have access to resources such as MSU-CIBER and to faculty who are thought leaders in the field. The Broad faculty regularly collaborates with doctoral students in this area and have served as committee members and chairs of several dissertations.

Among notable faculty in this center of research excellence is Tomas Hult, director of the International Business Center (MSU-CIBER), former editor of the  Journal of the Academy of Marketing Science , and one of the 50 most cited researchers in marketing. During his time at MSU, Hult has co-authored several books on international business, has chaired multiple dissertation committees, and has collaborated with doctoral students on numerous publications. In addition, Roger Calantone, Ahmet Kirca and Irina Kozlenkova also conduct research in this area.

Publications

Recent publications in each of the four core areas of research are listed below.

Katsikeas, Constantine S., Neil A. Morgan, Leonidas C. Leonidou, and G. Tomas M. Hult (2016), “Assessing Performance Outcomes in Marketing,” Journal of Marketing , 80 (2), In Press. Bamiatzi, Vassiliki, Konstantinos Bozos, S. Tamer Cavusgil, and G. Tomas M. Hult (2016), “Revisiting the Firm, Industry and Country Effects on Profitability under Recessionary and Expansion Periods: A Multi-level Analysis,” Strategic Management Journal , In Press. Ozkaya, Erkan, Cornelia Droge, G. Tomas M. Hult, Roger Calantone , and Elif Ozkaya (2015), “Market Orientation, Knowledge Competence, and Innovation,” International Journal of Research in Marketing , 32 (3), 309-318. Arrfelt, Mathias, Robert M. Wiseman, Gerry McNamara, and G. Tomas M. Hult (2015), “Examining a Key Corporate Role: The Influence of Capital Allocation Competency on Business Unit Performance,” Strategic Management Journal , 36 (7), 1017-1034. Lee, J. –Y., Kozlenkova, I. V. , and Palmatier R. W., “Structural Marketing: Using Organizational Structure to Achieve Marketing Objectives,” (forthcoming),  Journal of the Academy of Marketing Science.

Dean, Tereza, David A. Griffith, Roger J. Calantone , “New Product Creativity: Understanding Contract Specificity in New Product Introductions,”Forthcoming, Journal of Marketing. Sarangee, K., J. Schmidt, and R. J. Calantone (2015), “Does the Future Impact the Present during New Product Development?”  Journal of Product and Innovation Management . Vickery, S., Y. Bolumole, M. Castel, and R. J. Calantone (2015), “The Effects of Product Modularity on Launch Speed,”  International Journal of Production Research , Vol. 53, Iss. 17. Vickery, S., X. Koufteros, C. Dröge, and R. J. Calantone (2015), “Product Modularity, Process Modularity and New Product Introduction Performance: Does Complexity Matter?”  Production and Operations Management , p1-20. Bolumole, Y., R. Calantone , C. A. Di Benedetto, and S. A. Melnyk (2015), “New Product Development in New Ventures: The Quest for Resources,”  International Journal of Production Research , Vol. 53, Iss. 8, p2506-2523. Chauduri, M., R. Calantone , and P. Randhawa (2015), “New Wine from Old Grapes: Innovation in the Eco-Friendly B2C Space,”  Journal of International Consumer Marketing , Vol. 27, Iss. 2, p99-122. Ozkaya, H. E., C. Dröge, G. T. M. Hult, R. Calantone , and E. Ozkaya (2015), “Market Orientation, Knowledge Competence, and Innovation,”  International Journal of Research in Marketing .

Bolander, Willy, Cinthia Santornino, Douglas E. Hughes , and Gerald R. Ferris (2015), “Social Networks within Sales Organizations: Their Development and Importance for Salesperson Performance,”  Journal of Marketing . Kozlenkova, Irina, G. Tomas M. Hult, Donald Lund, Jeannette A. Mena, and Pinar Kekec (2015), “The Role of Marketing Channels in Supply Chain Management: A Review of the Literature and Takeaways for Future Research,”  Journal of Retailing , 91 (4), 586-609. Miao, C. Fred, Douglas E. Hughes , Keith A. Richards, and Frank Q. Fu (2015), “Understanding the Interactive Effects of Service Climate and Transactional Sales Climate on Service Quality and Sales Performance,”  Journal of the Academy of Marketing Science . Baldus, B., C. Voorhees, and R. J. Calantone (2015), “Online Brand Community Engagement: Scale Development and Validation,”  Journal of Business Research , Vol. 68, Iss. 5, p978-85.

Kostova, Tatiana and G. Tomas M. Hult (2016), “Meyer and Peng’s 2005 Article as a Foundation for an Expanded and Refined International Business Research Agenda: Context, Organizations, and Theories,”  Journal of International Business Studies , 47 (1), In Press.

Marketing @ Broad

From the conversation, featuring ayalla ruvio forrest morgeson, from ap news, featuring forrest morgeson, get connected with broad:.

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Marketing, PhD

The Wharton doctoral program offers students an unmatched interdisciplinary environment within which to generate creative ideas and hypotheses and to develop the analytic skills to evaluate them.

Faculty members are active in diverse research areas that connect to initiatives and centers both within Wharton more broadly, and other departments within the university.

For more information: https://marketing.wharton.upenn.edu/program-requirements/

For more information about the Joint Doctoral Degree in Marketing and Psychology :  https://marketing.wharton.upenn.edu/joint-doctoral-degree-in-marketing-and-psychology/

View the University’s Academic Rules for PhD Programs .

Required Courses 

The Ph.D. program in Marketing is based on the completion of the dissertation as well as a minimum of 15 graduate level course units.

The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2024 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.

Sample Sequence Quantitative Track*

The exact sequence can vary from student to student. For example, students may select different economics and statistics sequences to best meet their personal needs. 

MKTG 9550 and MKTG 9570 are offered every other year. Students should take them when offered.

Sample Sequence Consumer Behavior Track*

The exact sequence can vary from student to student. For example, students may select different economics and statistics sequences to best meet their personal needs.

MKTG 9510 and MKTG 9530 are offered every other year. Students should take them when offered.  

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Marketing Dissertation Topics

Published by Jamie Walker at January 11th, 2023 , Revised On April 16, 2024

Marketing is a business-focused subject, so you’ll be exposed to much more than just creativity. You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits.

As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing.

To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation.

These topics have been developed by PhD-qualified writers of our team , so you can trust to use these topics for drafting your dissertation.

Review the step-by-step guide on how to write your dissertation here.

You may also want to start your dissertation by requesting  a brief research proposal  from our writers on any of these topics, which includes an  introduction  to the topic,  research question , aim and objectives,  literature review , and the proposed research methodology conducted.  Let us know  if you need any help in getting started.

Check our  dissertation example to get an idea of  how to structure your dissertation .

You can review step by step guide on how to write your dissertation here .

Review Our Best Dissertation Topics complete list.

2024 Marketing Dissertation Topics

Topic 1: assessing the role of communication strategies in fashion marketing- a case study of uk.

Research Aim: The purpose of this study is to investigate the role of communication strategies in the world of   UK fashion marketing. This will also give us an understanding of how new fashion remanufacturing should be communicated to the consumers. Focusing on how information and messages about the brands or products should be labelled to attract the audience.

Topic 2: How Influential are Retail Stores and Fast Fashion on each other? A case study of Zara

Research Aim: Fast fashion is an idea in which retailers target their business strategies, reducing the time it takes to get products into the store, using an in-season purchasing strategy to keep the products in the market updated during the season. This study aims to find the impact or influence of fast fashion and retail stores on each other, focusing on Zara as it is considered as the famous brand among consumers. It will look at what happens to fast fashion when it is delivered to retail outlets, as well as the adaption of fast fashion in the retail sector and how it is communicated to customers.

Topic 3: Assessing the Key Ethical Issues in the marketing of Pharmaceutical Products in the UK.

Research Aim: Pharmacists may occasionally be led to unethical behaviours during contact; that’s why it is important to understand these behaviours. Pharmaceutical products are sensitive to advertising, and minor misconduct can lead to loss of public trust in the industry. The current study will examine the challenges faced and the key ethical issues that occur during the marketing of pharmaceuticals products focusing on the UK pharmaceutical industry; through quantitative research analysis.

Topic 4: Brand Marketing to a Global World and its impact on local cultural beliefs and attitudes- A literature review.

Research Aim: Different cultures in different countries act as challenges to global marketing. The aim of this study is to develop an understanding of how brand marketing in a global world has a huge impact on the cultural beliefs and attitudes of people. It will provide an experience of international and local consumer cultures and their mutual influence on many consumer behaviours and their effect on their decision-making process.

Topic 5: E-sports marketing- Investigating purpose and scope in current times.

Research Aim: This study aims to find the emerging trend of esports marketing and its scope in current times. It will also explore the collaborative efforts of gaming companies, players and different online communities and how they play an important role in maintaining and enriching the value of Esports consumption.   of   It will provide a societal impact of esports and by applying different strategies

Marketing Dissertation Topics for 2023

Topic 1: impact of product packaging on organisational sales: a case study of the uk retail sector.

Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging (colour, shape, and other attributes) influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.

Topic 2: Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry

Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.

Topic 3: Analysing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business. This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company gain a competitive advantage and generate profits.

Topic 4: The role of information technology in revolutionizing marketers' approach towards manipulative advertisement

Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The main purpose of the research is to analyse the role of information technology in revolutionizing marketers’ approach towards manipulative advertisements. In addition to this, the research will also talk about how marketers use digital media channels to deceive customers who also harm the company’s reputation.

Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

Research Aim: Consumer impulsive buying behaviour has become an important phenomenon in today’s global world. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.

Topic 6: The Impact of digital marketing on businesses throughout the world

Research Aim: Digital Marketing has changed the face of marketing in today’s world. More and more companies are now adopting this new technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.

Topic 7: Traditional vs Digital Marketing: A comparative study of the last ten years

Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years. Through this data, a conclusive analysis will be conducted to determine which marketing is more successful in today’s times.

Topic 8: Studying customers’ responses to automated interactions in the services industry: How does it impact the business?

Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall.

Topic 9: Capturing and analyzing the Voice of Customer (VOC) through Artificial Intelligence: How effective is the technology?

Research Aim: Voice of Customer (VOC) is not a new concept. Companies have been working and collecting data on it for the past several years. It is a method to gather customers’ feedback about their expectations and experiences with respect to your product or service. This research will study how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilise quantitative analysis to conclude whether or not this new technology and strategy is successful.

Topic 10: Online search queries – Can businesses benefit from them and better market their products and services?

Research Aim: Keyword targeting, search engine optimization (SEO), click trend, search trend, etc., are all ways to find how consumers search for a particular product, brand or website online. With more business being done online and with companies focusing more on online marketing, understanding online search queries have become crucial for the business’s success. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately.

Also read: Management Dissertation Topics

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Relationship Marketing Dissertation Topics

Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely they are to make a purchase.

Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on. You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:

Topic 11:Customer loyalty – Behaviour or an attitude? A mixed-method analysis

Research Aim: This research will analyse how customer loyalty is determined, whether it is an attitude or behaviour. A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted.

Topic 12: The usefulness of relationship marketing in the UK fashion industry: To what extent have organisations incorporated club-style membership schemes for their customer and their impact on businesses?

Research Aim: This research will focus on one important aspect of relationship marketing – memberships. The research will revolve around the UK fashion industry, and the impact memberships have on customers and business organisations.

Topic 13: The impact of relationship marketing on customer loyalty: An analysis of Honda Motors

Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing. The main focus of this study will be Honda Motors, how the company maintains customer relationships.

Topic 14: Loyalty schemes and customer satisfaction: Do they really have an impact?

Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction. If yes, then the various means will be explored.

Topic 15: The interrelationship between switching costs and consumers' resistance to switching brands' loyalty

Research Aim: The relationship between costs and brand loyalty will be assessed in this research. This research will discuss circumstances under which customers decide to switch brand loyalty.

Topic 16:Loyalty schemes and their relationship with sales: An exploratory analysis of the UK retail industry.

Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not there is a relationship between loyalty schemes and sales of companies.

Topic 17:Maintaining customer relations through relationship marketing. A case of ASDA

Research Aim: The main focus of this research will be to study how ASDA maintains customer relations and whether they prove to be successful for the business or not.

Topic 18:Exploring the effectiveness of online marketing – Does digital marketing help companies build customer loyalty?

Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty.

Topic 19: Assessing customer satisfaction in the UK tourism and hospitality industry

Research Aim: The UK tourism and hospitality industry will be assessed in this study for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.

Topic 20:Technology driven customer engagement – Does it lead to better customer satisfaction as compared to traditional engagement methods?

Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement compared to traditional methods.

Branding Dissertation Topics

Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.

Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of marketing strategy fundamentals.

For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will help improve the value and brand perception of a company.

Branding provides companies with a competitive edge over other organizations and has become a very popular topic for research among undergraduate and postgraduate students. When looking to work on a branding related dissertation, you can choose from the dissertation topics below:

Topic 21:Maintaining brand equity through innovation: A case study of Apple Inc.

Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research, with Apple Inc. as the main focus.

Topic 22:Building brand equity through celebrity endorsement: Analysis of the fashion industry

Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice.

Topic 23:Brand attitudes and advertisements: Evidence from the past five years

Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not.

Topic 24: Packaging as a brand marketing strategy: Assessing its effectiveness in the retail sector

Research Aim: The success of a brand marketing strategy depends on several factors. This dissertation will assess how important packaging is in a brand marketing strategy.

Topic 25:Effect of branding on consumers of Coca Cola and Pepsi: A comparative analysis

Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals – Coca-Cola and Pepsi concerning branding.

Topic 26:Branding strategies: Impact and application

Research Aim:  The different types of branding strategies and their implementation process will be discussed in this study.

Topic 27:Analysis of the consumer: Comparative analysis between good quality products and brand loyalty.

Research Aim: This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.

Topic 28:Building, retaining and maintaining the brand image in the market – Studying MNCs in the UK industry

Research Aim: Brand image and reputation are something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image.

Topic 29:Importance of brand and reliability in the automotive industry – Case of Toyota Motors

Research Aim: Reliability is a huge factor in building a brand. With a specific focus on Toyota, this study will discuss how reliability impacts the brand.

Topic 30:Building brand awareness and equity through online marketing – Assessing its effectiveness

Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity.

Topic 31:International brand building in the digital age: The role of digital marketing

Research Aim: Building a brand with the help of digital marketing will be discussed in this research.

Topic 32:Corporate social responsibility and brand management: A case of Nestle

Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand.

Also Read:   Chanel’s Brand Identity and Personality

Direct Marketing Dissertation Topics

Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. The product/service flow includes only two parties, the company and the consumer.

Direct marketing allows businesses and non-profit organizations to communicate with customers directly. It relies on advertisements on the internet, television, or radio.

There are different types and forms of direct marketing, with internet marketing being the most popular. Online marketing helps companies to interact directly with their customers without any middleman. In this manner, companies can gain insight into customers, expectations, and feedback on the product/service.

Below is a list of topics that you can base your dissertation on under the direct marketing theme.

Topic 33:Loyalty schemes and direct selling – Does it help businesses to market directly to customers?

Research Aim: Loyalty schemes are an old but extremely effective marketing tool. This research will discuss and analyze whether direct marketing can be done through these schemes or not.

Topic 34:How customers can protect themselves from deceitful direct marketing techniques?

Research Aim: This study will highlight the unlawful and unethical ways companies adapt through digital marketing and how customers can protect themselves.

Topic 35:Direct Marketing: Effects and implications

Research Aim: The main concept, theory, and framework of direct marketing will be discussed and analysed in this research. The effects and implications of direct marketing will be the main focus of this study.

Topic 36:Do customers respond differently to direct and digital marketing?

Research Aim: Direct and digital marketing will be compared and analysed in this research. Their responses will then be evaluated as to which one is the most effective.

Topic 37:The relationship between the duration of a voice message and the success of Tele-marketing? A case of mobile Industry.

Research Aim: Telemarketing is a successful marketing tool. This research will study the relationship between the duration of a voice message and its success for companies operating in the mobile industry.

Topic 38:Developing a marketing information system for direct marketing: Analysing its effectiveness

Research Aim: A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.

Topic 39:The role of business and artificial intelligence in direct marketing – How can companies gain advantage?

Research Aim: Artificial Intelligence is the big thing in the marketing industry these days. Incorporating it into your business for marketing will help you achieve a competitive advantage. The same will be studied and evaluated in this research.

Topic 40:Internet marketing as a direct marketing technique – Assessing its effectiveness and profitability

Research Aim: Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses.

Topic 41:Protecting consumer data and privacy in direct marketing techniques – Evaluating its importance.

Research Aim: Companies do not pay much attention to customer privacy. This research will discuss how direct marketing can help companies protect customer data and privacy.

Marketing Across Cultures Dissertation Topics

Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other. This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, companies need to analyse the cultural aspect of the market.

This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour and the attitude of the customer.

There is no doubt that this marketing aspect is worth some research. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:

Topic 42:Impact of culture on the trading Market: A case of general motors through an analysis of the imports and exports.

Research Aim: Marketing is based on different cultures. This research will discuss the impact of culture on the trading market, focusing on general motors’ imports and exports.

Topic 43: Does language impact the identity of a brand? A case of Coca-Cola

Research Aim: Language is an important element of a culture. This study will research and analyze whether or not the language impacts a brand and will utilize Coca-Cola as its main focus.

Topic 44: Amalgamating and assessing the regional differences within the national culture of marketing

Research Aim: This research will study the various regional differences that exist in the marketing culture and how they impact businesses.

Topic 45: The impact of collectivism and individualism on purchasing smartphones

Research Aim: Different cultures have a different impact on society. This research will conduct a cross-cultural analysis to understand how culture impacts marketing strategies

Topic 46:Cross-cultural marketing and how it impacts a business – A specific focus on the FMCG sector

Research Aim: Cross-cultural marketing is utilised by companies operating in different cultures. This research will talk about how cross-cultural marketing is formulated, devised, and implemented in the FMCG Sector and whether it is successful for the company or not.

Topic 47:Belief, religion and values: Do they have an impact on businesses across the world

Research Aim: There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures. This research will assess this issue by focusing on two different cultures.

Topic 48: Application of marketing mix in a culturally diverse society: Assessing two different cultures

Topic 49: same marketing tact in different markets: how it leads to business failures.

Research Aim: Companies cannot utilise similar marketing techniques for different cultures. This research will assess how this act can lead to the failure of businesses.

Topic 50:Cultural differences and the subsequent effect on supermarkets across the United Kingdom

Research Aim: This research will talk about how various cultural differences impact supermarkets operating in the United Kingdom.

Also Read :   Fashion and Culture Dissertation Topics

Online Marketing Dissertation Topics

When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing.

New tools, new rules, and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly.

Online marketing helps business organisations to understand and evaluate customers’ responses to a particular marketing strategy very efficiently. So businesses are now aware of their customer behaviour, trends, what they look for in a product, what are they interested in, etc.

However, while collecting and storing all this customer information, organisations need to ensure the privacy of their consumers to avoid losing their trust. Companies are now in an era where they can efficiently interact and engage their consumers.

Based on their responses, they can devise subsequent marketing strategies. Online marketing is now a powerful marketing tool as it allows organizations to develop specific strategies to suit the needs of their consumers.

The field of digital marketing is worth the research. You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.

Topic 51:How online marketing impacts the retail sector during the Covid-19 pandemic? - Entering the field of internet marketing

Research aim: This research will aim to discover the impact of the covid-19 pandemic on the performance of the retail sector in any country of your choice. How did the retail stores move to online marketing to overcome the losses?

Topic 52: Organisations and their use of personalised products: How do companies decide who to market?

Research Aim: There are times when companies launch personalised services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 53:The role of online marketing in driving sales: Studying the retail sector

Research Aim: The main focus of this research will be to understand how the retail sector is impacted through online marketing and its role.

Topic 54:Implications and application of online marketing

Research Aim: Online marketing tools are extremely powerful. Various tools will be discussed and analysed in this research to conclude how well they perform.

Topic 55:How can companies overcome the hate speech of unhappy customers?

Research Aim: With the ease of gathering data, online marketing and tools can also lead to hate speech from customers. This research will evaluate different ways through which companies can overcome this issue.

Topic 56:What attributes are preferred by customers for online search, purchasing and comparison?

Research Aim: The different types of research, search, purchasing, and comparing attributes undertaken by customers will be assessed in this study. Moreover, their impact on business will be studied.

Topic 57:The power of online marketing tools – Assessing their effectiveness with respect to sales

Research Aim: Different marketing tools will be analysed and studied in this research. They will be assessed based on their effectiveness concerning sales.

Topic 58:Analysis of change in behaviour of customers in offline and online marketing

Research Aim: Online and offline marketing are extremely different. This research will analyse how customers behave differently in an online marketing setting as compared to an offline marketing setting.

Topic 59:Impact of appearance and visual effects for the effectiveness of online marketing

Research Aim: Online marketing utilises different appearance and visual effects to attract customers. This research will analyze how effective these techniques are for the company.

Topic 60:Websites and E-commerce – Do they influence customer behaviour? A case study of the UK fashion industry

Research Aim: With online marketing, it is essential that you have a website and an online store if you’re selling products. The impact of both website and e-commerce on marketing in the UK fashion industry will be assessed.

The 4Ps (Price, Product, Promotion, Place) of Marketing Mix Dissertation Topics

Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies decide on a product and/or marketing strategy.

These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes.

To understand more about these components and how they impact businesses, you can research this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:

Topic 61:Understanding the importance of location for customers Starbucks USA vs Starbucks UAE

Research Aim: Location has a great impact on the company’s sales and marketing efforts. This research will assess how impactful location is for customers by comparing Starbucks located in the US and the UAE.

Topic 62: Pricing war between competitors: Analysing the case of Coca-Cola and Pepsi

Research Aim: Companies usually price their product to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing the pricing strategies of Coca-Cola and Pepsi.

Topic 63:Impact of point-of-purchase promotion on sales: A case study of ZARA

Research Aim: Promotions are an effective way of selling products. This research will study the point of purchase promotion and its impact by focusing on ZARA.

Topic 64: Product packaging and its impact on buying decision – An exploratory analysis

Research Aim: The packaging of a product has a huge impact on the buying and purchasing decisions of customers. This research will conduct an exploratory analysis to understand this impact.

Topic 65:International pricing strategies and their Impact on the brand image: A case study of iTunes

Research Aim: Pricing strategies may or may not differ in different locations. This research will analyze whether iTunes has gained or not by its pricing strategies in different locations.

Topic 66: Impact of price adjustment strategies in online and offline setting

Research Aim: Prices vary in different settings. This research will study the price strategy adjustment in online and offline marketing.

Topic 67:Should Online Reviews and Word of Mouth be a New Component in the Marketing Mix?

Research Aim: Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times. These components concerning the marketing mix will be studied in this research.

Topic 68:Difference between Online and Offline Promotions – How do They Impact Brand Image

Research Aim: A variety of marketing promotion techniques exist. This research will talk about the different online and offline promotional tools and how they impact brand image.

Topic 69:Impact of Traditional Promotions vs Social Media Promotions – Analyzing Burberry’s Promotional Campaigns

Research Aim: Social media promotional campaigns gain a lot of traction. With a specific focus on Burberry’s promotional campaigns, this research will analyse traditional and social media campaigns.

Topic 70:Effect of Premium Pricing Strategies on Consumers. A case of Apple Products

Research Aim: Of different pricing strategies, premium pricing strategies are adopted for luxury products. The effect of this type of pricing strategy on luxury products (Apple products) will be analyzed in this study.

Topic 71:Impact of Cultural Values in Promotional Activities

Research Aim: Culture has a huge impact on the marketing efforts of a company. This research will talk about the various cultural values and how they impact the promotional activities of businesses.

Topic 72:Placing Products in a Central Location and Ease of Access: Assessing its Impact on Customers

Research Aim: Location affects the sales of products and services. This research will assess the impact of customers when products are placed in a central location and when they are offered ease of access.

Topic 73:Influence of celebrity endorsement on sale: A comparative analysis of Nike and Rebook

Research Aim: Celebrity endorsement is a highly effective way to increase sales. A comparative analysis between celebrity endorsement done by Nike and Reebok will be evaluated in this research.

Topic 74:Impact of promotions upon customer’s perception

Research Aim: Customers may or may not change their perception after marketing promotion efforts. This research will discuss whether promotions can change perceptions or not.

Topic 75: Analysing the impact of cartoon characters on children

Research Aim: Products marketed towards children are tricky to market. This research will study whether including a cartoon character to attract children helps businesses or not.

Marketing and Consumer Psychology Dissertation Topics

Marketing is fundamentally based on consumer behaviour. Studying consumer behaviour helps businesses understand the customer in a better manner. Not only this, but it also helps them improve their marketing strategies by understanding the problems of a consumer with a specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Studying these behaviours and patterns helps companies know how they should target their customers and what aspects they should focus on.

Consumer psychology comes in very handy for online marketing. When marketing digitally, companies have little or no information regarding their consumers. Thus, understanding their way of thinking, behaviour, buying patterns, trends, etc., helps businesses understand what the customer expects.

The study of consumer behaviour is very interesting and therefore provides an ideal topic for dissertations.

Topic 76:An investigation of consumer psychology and perceptions and their impact on marketing fashion products

Research Aim: Consumer psychology and their perceptions will be evaluated in this research. These two factors concerning the marketing of fashion products will be assessed.

Topic 77:How does consumer knowledge affect the purchase of products and their buying decision

Research Aim: Consumer knowledge influences their buying or purchasing decision. This research will talk about how this knowledge and its impacts the marketing decisions of a company.

Topic 78:The impact of negative publicity on consumer behavior

Research Aim: Consumers cannot be tricked. They are aware of when companies utilize techniques or tools to create a negative image of other companies. This research will talk about such techniques and their impact on consumers.

Topic 79:Consumer attitude towards in-store shopping and online shopping in Wall-Mart

Research Aim: This research will investigate the attitude of customers shopping in-store (physical stores) versus customers shopping online (digital stores). Walmart’s customers will be the focus.

Topic 80:Understanding consumer psychology to devise effective marketing strategies

Research Aim: Customer psychology will first be discussed in this research. Then, the research will talk about how effective marketing strategies will be devised.

Topic 81:Assessing the consumer behaviour and perceptions in relation to luxury

Research Aim: This research will discuss consumer behaviour when customers opt for luxury products, i.e. what drives them to purchase high-priced products.

Topic 82:Measuring consumer response to new products launched by Nestle

Research Aim: Companies should always measure consumer response to assess their marketing activities. This research will discuss different ways through which customer response to new products launched by nestle is assessed.

Topic 83:Consumer perceptions related to discounts and promotions when purchasing products

Research Aim: Every customer likes to purchase products at discounted prices. This research will discuss consumer perceptions concerning discounts, sales, and promotions when purchasing products.

Topic 84:Creating profitable relationships with consumers

Research Aim: This research will analyse the various ways through which companies can create profitable relationships with customers.

Topic 85:Switching costs – Do consumers think about it when abandoning a brand?

Research Aim: There are different reasons for switching a brand or abandoning it completely. These reasons will be the main focus of this research, and customer perceptions will also be studied.

Marketing and Social Networks Dissertation Topics

Social networks (Facebook, Linked In, and Twitter) have played a decisive role in using the internet and purchasing online. Companies need to understand these social networks and tools from a marketing perspective in today’s business world. Businesses that do not make use of the different social media platforms are entirely out of the race.

This is the power of social networks in today’s corporate world. Not only is it competitive, but these networks also help companies interact with their customers and gain feedback in real-time.

This means that they can launch a product, post and market it on social networks, and assess customer reaction. Companies have done well by utilizing these platforms, and all businesses must have a social media presence and interact with customers.

However, it should be noted that organisations face various challenges using social media as a tool to market their products and services. Social media can make or break things for businesses.

If done right and if the accounts are handled appropriately, nothing can stop the business from achieving success. However, one small mistake can cause a lot of trouble for the company. The backlash on social media is extreme, and the company will have to spend months to bring back its reputation.

Thus, considering the challenging nature of these platforms, it is interesting to conduct researches and studies around various related topics. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:

Topic 86:The role of Facebook as a marketing tool

Research Aim: The research will explore the various events in Indian film history that have allowed it to become a global sensation. The paper will analyse its market-driven triumph against Hollywood imports starting from the 1930s. The paper will also examine the nationalist social views of films produced in Bollywood during the 1950s.

Topic 87:Social media marketing vs. traditional marketing evaluating the success rate

Research Aim: Social media marketing is the new trend. But does it really reap results? This will be the main focus of this research, and the results of online marketing and traditional marketing methods will be compared.

Topic 88:Building relationships with customers through social media.

Research Aim: Social media not only helps in networking and connecting people but also enables companies to get in touch with their customers. This research will talk about companies use it as a medium to build relationships with their customers.

Topic 89:How social media influences consumers’ buying preferences

Research Aim: Social media trends are followed by everyone. This research will discuss how these trends are shaped and how it influences the buying and purchasing decision of customers.

Topic 90:How businesses gather Information from social media: A deep insight into customer privacy concerns

Research Aim: A lot is argued about the loss of privacy and data for online customers. This research will investigate the various ways data is collected online and whether or not there are data security breaches.

Topic 91:Consumer perception of social media marketing and its impact on brand image

Research Aim: Consumer perception regarding social media marketing will be assessed in this research. Moreover, the impact of this perception on the brand image will be evaluated.

Topic 92:Is Banner advertisement a good idea in social media marketing? A global comparative analysis

Research Aim: Online Banner advertisements are utilised by almost all companies in the market. This research will discuss various banner advertisement campaigns and their effectiveness.

Topic 93:The role of online stores in the traditional marketing mix

Research Aim: The traditional marketing mix does not take into consideration online marketing. This research will talk about the importance of online and social media marketing in the corporate world today and the role of online stores in the marketing mix.

Topic 94:Why is there more focus on the use of Facebook for marketing rather than other platforms for social media marketing?

Research Aim: Facebook advertising is considered the most powerful amongst all other social media marketing tools. There are various reasons due to which Facebook is considered a powerful tool. All these will be discussed, analyzed, and evaluated in this research.

Also Read:   How to Use Social Networks for your Dissertation

Marketing Ethics Dissertation Topics

Marketing Ethics Dissertation Topics Marketing ethics is a thought-provoking issue in the field of marketing. Where marketers are making efforts to run effective and profitable marketing campaigns for their companies, they should also consider marketing ethics.

The continuous evolution of customers’ attitudes customers over media has a significant impact on businesses worldwide. People nowadays are more concerned about the company’s ethical behaviour and the use of ethics employed by their marketing experts.

They are more concerned about their corporate social responsibility programs and the values of society. Companies must run various social corporate responsibility campaigns, through which they not only create a good reputation but also give back to the community.

These campaigns indeed help businesses to build a reputation and become a preferred brand for consumers. Acts such as animal cruelty and the use of prohibited products hit hard, and a company can lose its long-built strong reputation in a matter of minutes.

There are various ethical concerns that organisations must abide by to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:

Topic 95:Ethics and consumer perception: What do consumers really expect from companies?

Research Aim: Corporate and marketing ethics are extremely important for companies. This research will talk about what customers expect from the company regarding ethics and how it shapes their perceptions.

Topic 96:Impact of unethical behaviour of an organisation on sales: Studying unsuccessful marketing campaigns

Research Aim: Unethical organizational behaviour leads to unsuccessful marketing campaigns. The main focus of this research will be the unethical behaviours undertaken by companies and how it adversely affects their sales.

Topic 97:How firms mislead people to enhance product sales and the effect this has on their business

Research Aim: A number of companies mislead their consumers only to enhance their sales. This research will discuss the different ways through which companies mislead people and the impact it has on their business.

Topic 98:How country laws shape business and marketing

Research Aim: When operating in a country, companies have to abide by the laws, rules, and regulations set out by the government. This research will talk about how these laws and regulations shape the business environment.

Topic 99:Ethical considerations and brand loyalty

Research Aim: This research will discuss whether or not ethical business operations have an impact on brand loyalty or do consumers continue to buy from companies who operate unethically.

Topic 100:Spam laws and online marketing – A critical analysis

Research Aim: Online marketing has its own rules. Companies have to abide by spam laws, or else they will be blacklisted. These rules and how companies should abide by them will be analyzed in this study.

Topic 101:Exploring the relationship between marketing ethics and corporate social responsibility

Research Aim: Companies have a responsibility to fulfill. They have to give back to the community, thus operate with corporate social responsibility. This research will discuss whether or not marketing ethics are directly related to corporate social responsibility.

Topic 102: Building company reputation and brand equity through various corporate social responsibility initiatives

Research Aim: The main focus of this research will be to explore whether or not corporate social responsibility initiatives build company reputation or brand equity.

Topic 103: Do cause-related marketing campaigns impact consumer purchase decisions?

Research Aim: This research will explore whether cause-related marketing has an impact on consumer purchase decisions or not.

Topic 104: Public relations and consumer boycotts: Learning lessons from Shell and Nestle

Research Aim: Consumers can boycott a company based on a variety of reasons. This research will discuss the different reasons why consumers boycott and how it impacts public relations, with a special focus on Shell and Nestle.

Important Notes:

As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories – i.e., to add value and interest in the topic of your research.

The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering ,  construction ,  law , engineering management , healthcare , mental health , artificial intelligence , tourism , physiotherapy , sociology , management , and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in  writing your dissertation  as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best marketing dissertation topics that fulfill your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation.

How to Structure your Marketing Dissertation

A well-structured   dissertation can help students   to achieve a high overall academic grade.

• A Title Page
• Acknowledgments
• Declaration
• Abstract: A summary of the research completed
• Table of Contents
• Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation  can also be added to this chapter.
• Literature Review :  This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic, in light of  research questions  to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area whilst identifying any research gaps. Break down of the topic, and key terms can have a positive impact on your dissertation and your tutor.
• Methodology:  The  data collection  and  analysis  methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes  research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and  data analysis strategy .
• Findings and Analysis:  Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include  graphs ,  charts, and  tables in this chapter to identify meaningful trends and relationships.
• Discussion  and  Conclusion: The researcher presents his interpretation of results in this chapter, and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to draw a linkage between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
• References:  This should be completed in accordance with your University’s requirements
• Bibliography
• Appendices:  Any additional information, diagrams, graphs that were used to  complete the  dissertation  but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

About ResearchProspect Ltd

ResearchProspect is a  UK-based academic writing service that provides help with  Dissertation Proposal Writing ,  Ph.D. Proposal Writing ,  Dissertation Writing ,  Dissertation Editing and Improvement .

For further assistance with your dissertation, take a look at our full dissertation writing service .

Our team of writers is highly qualified. Our writers are experts in their respective fields. They have been working in the industry for a long time. Thus, they are aware of the issues and the trends of the industry they are working in.

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Frequently Asked Questions

How to find dissertation topics about marketing.

For marketing dissertation topics:

• Study recent industry trends.
• Explore consumer behavior shifts.
• Investigate digital marketing innovations.
• Analyze branding or market strategies.
• Consider social and ethical aspects.
• Select a topic resonating with your passion and research goals.

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Need interesting and manageable science dissertation topics or thesis? Here are the trending science dissertation titles so you can choose the most suitable one.

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Effective solutions for complex business problems.

The Marketing PhD focuses on the demand and supply of products and services. Our students acquire a powerful skillset based in economics, econometrics, statistics, machine learning, and causal inference. These skills allow our students to answer substantive questions in marketing by applying or developing new empirical approaches. 

Our faculty engage with PhD students in a close mentoring relationship that allows students to develop both the technical and independent research skills needed for a successful academic career. Recent research by our faculty and PhD students studies broad areas including digital, online, retail competition, pricing, platform competition, word-of-mouth, and advertising.

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Program outline: marketing, the first year each.

PhD Marketing student's schedule of courses is customized to address his or her background and interests. Classes occur in the Simon Business School and also in closely related areas including the University of Rochester Economics Department and the Computer Science Department. First year students are required to pass Preliminary Requirements by demonstrating proficiency in specific courses. A research oriented first-year paper is due by October 15 of the second year.

The Second Year

In the second year, student participation in marketing seminars is required as well as continuation in courses. This training rounds out the toolkit and continues to deepen exposure to the literature and is chosen in consultation with faculty to ensure the courses provide the appropriate training. The Qualifying Exam consists of passing an examination of the second-year research paper. This paper is due by September 15 of the third year and should be an original contribution to the marketing literature. The paper will be presented in a Marketing Workshop the fall of the students third year.

The Third Year and Beyond

In the third year, students move from course work to active research. In addition, continued participation in all Marketing seminars is required.

Required Courses.

The Course Catalog contains degree requirements and course descriptions. Please refer the Simon Registrar's website for the current Course Catalog. Classes occur in the Simon Business School and also in closely related areas including the University of Rochester Economics Department and the Computer Science Department.

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PhD Marketing Courses

This class is intended to provide PhD students with an advanced treatment of causal inference as well as a gentle introduction to frontier machine learning techniques that are useful in economic applications. From the machine learning toolkit, we will cover Lasso and Random Forests in detail, along with recent approaches to inference with HD nuisance parameters. Deep Learning will be covered only briefly. R packages for implementation of Lasso and Forests will be introduced. We will then consider the three canonical approaches to causal inference: the Rubin framework, the Pearl framework and the Heckman synthesis. Randomized control trials and associated methods of inference (Fisher exact p-values and randomization inference) will be covered briefly. We will then consider recent approaches based on synthetic control and matrix completion. We next turn to methods based on selective choice, including Roy models and control functions. Finally, we will consider some issues related to IV approaches, including problems of weak or many instruments (and a Lasso-based solution) and the local/selected nature of resulting estimands (LATE and MTE).

This course introduces students to canonical modeling approaches for analyzing decision making by both firms and consumers, focusing on static environments. Central topics include demand estimation, models of strategic interaction, networks and platforms and auctions. Applications include firm pricing decisions, new product introductions, strategic entry and vertical relationships. The course generally includes coding assignments and student presentations, in addition to the weekly lectures on methods and applications.

This course examines consumer and firm behaviors that involve inter-temporal trade-offs and as a result involve dynamic optimization on the part of both consumers and firms. It begins with an overview of dynamic programming methods, in both single and multi-agent settings, emphasizing methods that link estimation with computation. Single agent topics include models of capital replacement, dynamic demand, inventory models and salesforce management. Multi-agent topics include strategic innovation, learning by doing, demand smoothing, and product repositioning. A strong emphasis is placed on recent methods and frontier topics. The course generally includes coding assignments and several student presentations, in addition to weekly lectures.

This workshop provides a forum for the presentation of research ideas and completed research by students. The course includes discussion of current job market papers and job market presentations, journal reviewing, and generating new research ideas. In addition, some topics are covered to illustrate current research areas of interest for the faculty. All marketing PhD students who are not on the job market are expected to participate actively.

Prerequisite: Permission of the instructor

This course is designed for first, second, and third year students to provide exposure to the literature related to core research methods used in quantitative marketing research and to build student appreciation of what goes into conducting research in quantitative marketing. The content of the course varies by year with similar core topics, but rotating papers, and some rotating topics. The core topics include choice models, aggregate demand models, Bayesian models, consumer heterogeneity, and state dependence. Rotating topics have included structural model identification, experimentation, causal inference, search, learning, advertising effects, and conjoint analysis, and rotate each year. In addition, the course provides exposures to other perspectives on quantitative research. Course evaluation includes coding assignments and homework’s, and the final exam has both coding and conceptual parts to it. In addition, students are expected to submit a paper and present their own research.

This course covers advanced topics in quantitative marketing research. The topics rotate each time offered and are selected based on current topical areas in the marketing, economics, and related fields as well as student and faculty research interests. Part of the evaluation in the course is to submit a paper and present their own research. All marketing PhD students who are not on the job market are expected to participate actively.

Making your Research easy

Research topics in Marketing for PhD

If you are searching for good research topics for your PhD. in Marketing then this article will guide you to find the best Research topics in marketing for PhD

Research topics in marketing for PhD

Marketing management is one of the best-preferred topics for a Ph.D. in Management. Every year thousands of applicants want to peruse a Ph.D. in Marketing Management. Marketing is a topic that changes every time and it depends upon various aspect as geopolitical issues, new technology, consumer behavior, and consumer perception. production diversification etc.

In this article, we will discuss some of the trending topics for the Ph.D. in Marketing.

This will also make you understand the process to find some tips and tricks from someone who has a good amount of experience.

Here are some of the latest and trending topics.

List of research topics in Marketing Management

• Creation of a global luxury brand.
• Global versus local marketing strategy.
• Global customer management.
• The strategy of Neuromarketing.
• Effectiveness of business outsourcing.
• Measuring Customer satisfaction.
• Effective branding using social media and digital marketing.
• social media on customer purchasing choices.
• Emotions and consumer decision-making.
• Neuroscience and consumer emotions.
• Consumption-based affect regulation.
• Engineering of feelings and emotions in the marketplace.
• Emotion and consumption experiences.
• The emotional impact of the marketing mix (pricing, product, distribution, communication).
• Emotions and social media.
• The Emotions and branding.
• Emotions and marketing effectiveness.
• Emotions and consumer happiness and well-being.
• Big data of emotion in the marketplace.
• Consumer psychology and judgment and decision-making.
• Emotional and cognitive factors influence consumer judgments and decision-making.
• Cultural variations in judgment and decision behavior.
• Consumer adoption of technology products, and strategies for multi-sided platforms.
• long-term effects of marketing actions and optimal allocation of marketing budgets.
• Marketing and strategy problems in digital marketing and social media.

Many Ph.D. students appear to start their project with over-ambitious topics but the important thing is, to keep the topic to the point and resume to one central research question.

• Presenting at a conference for the first time 5 must things to do
• How to choose your dissertation topic

Before taking the decision to finalize one topic one must start working on different topics and make sure that such a topic is new and no one else worked on it.

So here are some of the topics you can work on to find a good topic for your Ph.D.

Comment below if there are any current Research topics in marketing for Ph.D .

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Digital Commons @ USF > Muma College of Business > Marketing > Theses and Dissertations

Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

Please Don’t Label Me: An Examination of Black-Owned Labels and How a Positive Consumer Activism Movement May Have a Negative Outcome , Khalia C. Jenkins

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Essays on Upper Echelons Research in Sales Management , Hao Wang

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

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Marketing Research Topics: 375 Ideas for Your Paper

Are you a marketing student searching for fresh ideas for your next research paper? Marketing is a fascinating field where you can analyze why people buy certain products, how brands influence our choices, and what trends shape the industry. In this article, we've gathered all the best marketing research paper topics to help kickstart your brainstorming process. Whether you're into exploring the impact of social media on shopping habits or digging into the secrets of successful advertising, we've got something for everyone. So, let's get those creative juices flowing and find the perfect topic for your next paper!

The List of Marketing Research Topics

Presenting you with a list of insightful marketing topics for research that'll get your brain buzzing with ideas. We've got everything from exploring the latest trends in digital marketing to figuring out why people buy certain things. Each topic is handpicked to spark your curiosity and get you thinking deep. So, grab a pen and start uncovering fascinating subject matters together! ‘What if I want to pay someone to write my paper ?’ Then, you’re also at the right place – our expert marketing and MBA writers are online and waiting for your orders.

Digital Marketing Topics

Digital marketing refers to the use of digital channels, such as websites, social media, email, search engines, and mobile apps, to promote products or services, engage with audiences, and drive business growth. Here are some interesting marketing research paper topics related to the digital product promotion:

• Email marketing strategies.
• Social media advertising tactics.
• Content optimization tips.
• SEO fundamentals.
• Pay-per-click campaigns.
• Influencer marketing insights.
• Video content strategies.
• Mobile marketing techniques.
• Website conversion optimization.
• Data-driven decision making.
• Affiliate marketing basics.
• Brand storytelling methods.
• Customer relationship management.
• Local search optimization.
• Online reputation management.
• E-commerce marketing hacks.
• Lead generation strategies.
• Retargeting strategies.
• Marketing automation tools.
• Social media engagement tactics.
• A/B testing principles.
• Content marketing trends.
• Voice search optimization.
• Chatbot implementation tips.
• Analytics for digital marketers.

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Trending Marketing Topics

Trending marketing involves leveraging current cultural, social, or industry trends to create timely and relevant marketing campaigns that resonate with target audiences and capitalize on the momentum of popular topics or phenomena. These topics will definitely help:

• Social commerce trends.
• Sustainable marketing practices.
• Voice search optimization strategies.
• AI-powered personalization in marketing.
• Interactive content trends.
• Niche influencer marketing.
• Video-first marketing approaches.
• Community-driven marketing campaigns.
• Brand activism and purpose-driven marketing.
• Micro-moments in consumer behavior.
• Augmented reality marketing experiences.
• User-generated content strategies.
• Subscription-based marketing models.
• Mobile-first indexing for SEO.
• Cross-channel marketing integration.
• Chatbot advancements in customer service.
• Localized marketing strategies.
• Storytelling through data visualization.
• Social media shopping features.
• Privacy-focused marketing practices.
• Live streaming for brand engagement.
• Experiential marketing events.
• Influencer authenticity and transparency.
• Gamification in marketing campaigns.
• Predictive analytics for marketing optimization.

Good Marketing Research Topics

Good marketing involves effectively communicating the value of a product or service to the target audience, creating meaningful connections, and ultimately driving desired actions or behaviors while maintaining ethical standards and delivering customer satisfaction. If you’re looking for marketing research topics for college students, here are some good ideas: 

• Consumer behavior in the post-pandemic era.
• The impact of influencer marketing on brand perception.
• Emerging trends in mobile advertising effectiveness.
• Cross-cultural differences in online shopping behavior.
• The role of augmented reality in enhancing consumer experiences.
• Ethical considerations in data-driven marketing practices.
• Effectiveness of personalized marketing strategies on customer retention.
• Influence of social media platforms on purchase decisions.
• Brand loyalty in the age of digital disruption.
• The effectiveness of storytelling in brand communication.
• Adoption and perception of voice search technology by consumers.
• Impact of environmental sustainability messaging on brand perception.
• Effectiveness of user-generated content in driving sales.
• The role of emotions in consumer decision-making processes.
• Trends in customer service preferences across different demographics.
• The effectiveness of native advertising in digital marketing campaigns.
• The impact of online reviews on consumer purchasing behavior.
• The role of artificial intelligence in improving marketing ROI.
• Strategies for engaging Generation Z consumers in marketing campaigns.
• The influence of social media algorithms on content visibility.
• The effectiveness of virtual events in brand promotion.
• The role of customer experience in building brand loyalty.
• Consumer perceptions of data privacy and its impact on marketing.
• The effectiveness of cause-related marketing initiatives.
• The influence of cultural factors on global marketing strategies.

Social Media Marketing Research Topics

Social media marketing entails using social media platforms to connect with audiences, build brand awareness, engage users through content creation and interaction, and ultimately drive traffic, leads, and sales for businesses or organizations. Now, let’s engage with the following topics:

• The impact of user-generated content on brand engagement.
• Effectiveness of influencer marketing across different social media platforms.
• Trends in video content consumption on social media.
• The role of social commerce in driving sales and conversions.
• Strategies for enhancing organic reach on social media.
• Consumer perceptions of sponsored content on social media.
• The influence of social media advertising on purchase intent.
• The effectiveness of storytelling in social media marketing.
• Trends in social media platform preferences among different demographics.
• The role of augmented reality filters in brand promotion on social media.
• Strategies for building and maintaining an engaged community on social media.
• The impact of social media algorithms on content visibility and reach.
• Consumer attitudes towards brand authenticity on social media.
• The effectiveness of chatbots in social media customer service.
• The role of social listening in shaping marketing strategies on social media.
• Trends in live streaming and its impact on brand engagement.
• The influence of social media influencers on consumer purchasing behavior.
• Strategies for managing social media crises and negative feedback.
• The effectiveness of user segmentation in social media advertising campaigns.
• The role of user privacy concerns in shaping social media marketing practices.
• The impact of social media contests and giveaways on brand awareness.
• Trends in social media storytelling formats (e.g., Stories, Reels) and their effectiveness.
• Strategies for optimizing content for different social media platforms.
• Consumer perceptions of branded hashtags and their impact on engagement.
• The role of social media analytics in measuring ROI and campaign effectiveness.

Content Marketing Research Topics

Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a target audience, ultimately driving profitable customer action. Consider our custom coursework writing service if you need hands-on help rather than topics alone. Here are some inspiring topics:

• The impact of long-form content on audience engagement and conversion rates.
• Trends in content personalization and its influence on user behavior.
• Effectiveness of interactive content formats (e.g., quizzes, polls) in driving engagement.
• The role of evergreen content in sustaining long-term organic traffic growth.
• Strategies for repurposing content across different platforms and formats.
• Trends in visual content consumption preferences (e.g., infographics, videos).
• The influence of content quality on brand credibility and reputation.
• Consumer perceptions of sponsored content and its impact on trust.
• The effectiveness of content partnerships and collaborations in reaching new audiences.
• The role of user-generated content in building brand authenticity and trust.
• Trends in content distribution channels and their impact on reach and engagement.
• Strategies for leveraging storytelling techniques to create compelling content.
• The impact of content frequency and consistency on audience retention.
• Consumer attitudes towards branded content and its influence on purchase decisions.
• The role of emotion in content marketing and its impact on audience response.
• Trends in content length and its influence on search engine rankings.
• The effectiveness of content curation in building thought leadership and authority.
• Strategies for optimizing content for voice search and virtual assistants.
• The influence of social proof (e.g., testimonials, case studies) in content marketing.
• Trends in content gamification and its impact on user engagement and loyalty.
• The role of content clusters and topic clusters in improving SEO performance.
• Strategies for measuring and optimizing content ROI.
• Consumer perceptions of branded storytelling and its impact on brand loyalty.
• The effectiveness of content targeting and segmentation in reaching niche audiences.
• The influence of content format (e.g., text, audio, video) on engagement metrics and user preferences.

B2B Marketing Project Topics

B2B marketing, short for business-to-business marketing, focuses on promoting products or services from one business to another, often involving longer sales cycles, relationship-building strategies, and tailored messaging to address the unique needs and challenges of business customers. Consider these marketing topics for research in the doman of B2B:

• Effective B2B email campaigns.
• LinkedIn for B2B lead generation.
• Thought leadership strategies.
• CRM impact on sales alignment.
• Influencer marketing in B2B.
• Content syndication for leads.
• Optimizing B2B landing pages.
• Peer reviews in B2B purchases.
• Personalized B2B email automation.
• Webinars for B2B thought leadership.
• Compelling B2B case studies.
• Social proof in B2B branding.
• SEO for B2B organic traffic.
• Account-based advertising (ABA).
• Data-driven B2B personalization.
• Content marketing in B2B.
• B2B social media advertising.
• B2B customer advocacy programs.
• Targeted B2B lead magnets.
• AI in B2B marketing automation.
• B2B customer experience (CX).
• Account-based selling (ABS).
• Optimizing B2B marketing funnels.
• Industry partnerships for B2B growth.
• B2B sales enablement tools.

Green Marketing Project Topics

Green marketing, also known as sustainable marketing or environmental marketing, involves promoting products or services that are environmentally friendly or produced in a sustainable manner, aiming to appeal to environmentally conscious consumers and contribute to positive environmental outcomes. For sustainable marketing research paper topics, contemplate these options:

• Eco-friendly packaging and consumer behavior.
• Promoting sustainable products through green marketing.
• Green branding trends and brand perception.
• CSR's role in green marketing initiatives.
• Consumer trust and greenwashing effects.
• Raising environmental awareness through campaigns.
• Measuring and communicating product impact.
• Green certifications and consumer trust.
• Green influencer marketing effectiveness.
• Storytelling for sustainability communication.
• Integrating sustainability into product lifecycle.
• Green marketing impact on loyalty.
• Sustainable packaging and consumer preference.
• Green advertising and brand perceptions.
• Cause-related marketing for conservation.
• Employee engagement in green initiatives.
• Environmental values and consumer behavior.
• Green product innovation and competitiveness.
• Education campaigns for sustainable consumption.
• Overcoming barriers to green adoption.
• Government regulations and green marketing.
• Circular economy initiatives for sustainability.
• Technology for green transparency.
• Partnerships for promoting sustainability.
• Demographics and green marketing attitudes.

MBA Marketing Project Topics

MBA Marketing refers to a specialized area of study within a Master of Business Administration program that focuses on developing strategic marketing skills, analytical capabilities, and leadership qualities necessary for managing marketing functions in diverse industries and organizational contexts. Analyze the following topic ideas:

• Market segmentation strategies for new product launches.
• Brand positioning in competitive markets.
• Customer relationship management (CRM) in service industries.
• Pricing strategies for market penetration.
• Digital marketing tactics for reaching millennial consumers.
• Market entry strategies for international expansion.
• Social media marketing effectiveness in B2C industries.
• Consumer behavior analysis in e-commerce.
• Brand equity measurement and management.
• Product lifecycle management strategies.
• Marketing strategies for sustainable and ethical brands.
• Competitive analysis and benchmarking in marketing.
• Marketing analytics for data-driven decision making.
• Influencer marketing impact on brand perception.
• Omnichannel marketing strategies for retail businesses.
• The role of artificial intelligence in marketing automation.
• Marketing strategies for luxury brands.
• Customer retention strategies in subscription-based businesses.
• The impact of cultural differences on global marketing campaigns.
• Crisis management in brand reputation.
• Marketing strategies for emerging markets.
• Personal branding strategies for professionals.
• Strategic alliances and partnerships in marketing.
• Customer experience management in the digital age.
• The future of marketing: Trends and predictions.

Artificial Intelligence in Marketing

Artificial Intelligence in Marketing involves the utilization of AI technologies such as machine learning, natural language processing, and predictive analytics to analyze vast amounts of data, automate repetitive tasks, personalize customer experiences, optimize marketing campaigns, and drive more effective decision-making processes within the marketing domain. These topics will help you get started:

• AI-powered personalization in marketing campaigns.
• Predictive analytics for customer behavior forecasting.
• Natural language processing for sentiment analysis in social media.
• AI-driven content creation and optimization.
• Automated chatbots for customer service and engagement.
• Image recognition for visual search in e-commerce.
• AI-powered recommendation systems for product recommendations.
• Customer segmentation using machine learning algorithms.
• Automated email marketing campaigns with AI.
• Dynamic pricing strategies using AI algorithms.
• AI-driven lead scoring and qualification.
• Fraud detection and prevention using AI in digital advertising.
• Automated ad optimization and budget allocation with AI.
• Voice search optimization with AI technology.
• AI-powered market trend analysis and forecasting.
• Personalized product recommendations based on browsing history.
• AI-powered customer journey mapping and optimization.
• Real-time customer support through AI-driven chatbots.
• Automated content curation and scheduling with AI.
• AI-powered A/B testing for marketing campaigns.
• Automated social media content generation and scheduling.
• AI-driven competitor analysis and market insights.
• AI-powered customer churn prediction and prevention.
• Dynamic website optimization using AI algorithms.
• AI-enabled marketing attribution and ROI analysis.

Affiliate Marketing Topics

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their products or services through the affiliate's marketing efforts, typically via referral links, promotional content, or other forms of digital outreach, with affiliates earning a commission for each successful referral or sale they generate. Here are some brilliant topics:

• Affiliate marketing strategies for beginners.
• Effective affiliate program management techniques.
• Maximizing affiliate revenue through content optimization.
• Affiliate marketing in niche industries.
• Leveraging social media for affiliate marketing success.
• Building relationships with affiliate partners for long-term success.
• Affiliate marketing compliance and legal considerations.
• Trends and innovations in affiliate marketing.
• Affiliate marketing for e-commerce businesses.
• Choosing the right affiliate network for your business.
• Advanced affiliate tracking and analytics.
• Affiliate marketing for bloggers and influencers.
• Strategies for recruiting and onboarding affiliates.
• Creating high-converting affiliate marketing funnels.
• Affiliate marketing tools and software for efficiency.
• Scaling affiliate marketing campaigns for growth.
• Affiliate marketing in the digital product space.
• The future of affiliate marketing: Emerging trends.
• Building authority and trust as an affiliate marketer.
• Affiliate marketing case studies and success stories.
• Monetizing your email list through affiliate marketing.
• Affiliate marketing for local businesses.
• Strategies for diversifying affiliate income streams.
• Understanding affiliate marketing commission structures.
• Effective communication strategies with affiliate partners.

Marketing Plan Topics

According to the definition of what is a marketing plan , it is a comprehensive document that outlines an organization's marketing objectives, strategies, tactics, and action plans to achieve its business goals within a specified time frame, typically including market analysis, target audience identification, positioning strategies, marketing mix decisions, budget allocation, and performance metrics to measure success and guide ongoing marketing efforts. Here are some compelling research paper topics about marketing:

• New product launch marketing plan.
• Brand revitalization strategy.
• Digital marketing plan for small businesses.
• Influencer campaign strategy.
• Brand awareness content plan.
• Social media engagement strategy.
• Multichannel marketing approach.
• Event promotion plan.
• Customer loyalty program strategy.
• Crisis response marketing plan.
• Product differentiation strategy.
• Mobile outreach plan.
• Eco-friendly marketing tactics.
• Referral program implementation.
• Market expansion strategy.
• Cause marketing initiative.
• Profit-maximizing pricing plan.
• Seasonal promotion strategy.
• Thought leadership campaign.
• Email lead generation plan.
• Affiliate program setup.
• User experience enhancement plan.
• Strategic partnership marketing.
• Demographic targeting plan.
• International market entry strategy.

Marketing Topics for Presentation

A marketing presentation is a visual and verbal communication tool used to convey key marketing messages, strategies, and insights to an audience, often including stakeholders, clients, or internal teams, through engaging slides, compelling storytelling, and interactive elements, with the goal of informing, persuading, or inspiring action related to marketing initiatives, campaigns, or projects. Review these topics:

• Social media trends.
• Content creation tips.
• SEO basics.
• Influencer partnerships.
• Video marketing insights.
• Mobile optimization techniques.
• Branding essentials.
• Customer engagement tactics.
• Lead generation methods.
• Customer journey mapping.
• Website conversion tips.
• E-commerce trends.
• Storytelling in marketing.
• Influencing consumer behavior.
• Social media advertising.
• Analytics for marketers.
• Targeting the right audience.
• Cross-channel marketing.
• Customer retention strategies.
• Creative campaign ideas.
• Building brand loyalty.
• Marketing in the digital age.

Email Marketing Topics

Email marketing involves the use of email as a communication channel to send targeted messages to a specific audience, typically consisting of subscribers or customers, with the aim of promoting products, services, events, or other offerings, nurturing customer relationships, driving engagement, and ultimately achieving marketing objectives such as lead generation, sales conversion, or brand awareness. Review these marketing research paper topics regarding email product promotion:

• How to write effective email subject lines.
• Designing visually appealing email templates.
• Personalization techniques for email campaigns.
• Segmentation strategies for targeted email lists.
• A/B testing email content for optimization.
• Increasing email open rates with effective timing.
• Writing compelling email copy.
• Automating email workflows for efficiency.
• Integrating email marketing with other channels.
• Nurturing leads through email drip campaigns.
• Re-engagement tactics for inactive subscribers.
• Compliance with email marketing regulations.
• Metrics to track for email campaign success.
• Optimizing emails for mobile devices.
• Leveraging user-generated content in emails.
• Implementing dynamic content in email campaigns.
• Personalizing product recommendations in emails.
• Using storytelling techniques in email marketing.
• Strategies for growing your email subscriber list.
• Leveraging social proof in email content.
• Creating urgency and scarcity in email promotions.
• Building trust and credibility through email.
• Crafting effective call-to-action buttons in emails.
• Utilizing email surveys for customer feedback.
• Strategies for reducing email unsubscribe rates.

Influencer Marketing Research Topics

Influencer marketing is a strategy where brands collaborate with individuals who have a significant online following and influence within a particular niche or industry, known as influencers, to promote their products or services to their audience in an authentic and engaging manner, leveraging the influencer's credibility, authority, and reach to increase brand visibility, credibility, and ultimately drive consumer engagement and purchase decisions. Let’s consider the following ideas:

• Influencer impact on consumer behavior.
• Micro vs. macro influencers' effectiveness.
• Industry-specific influencer trends.
• Authenticity's role in engagement.
• Trust and credibility in partnerships.
• ROI measurement in influencer campaigns.
• Ethics: Transparency and disclosure.
• Selecting influencers aligned with brand.
• Long-term versus short-term partnerships.
• Content format's effect on engagement.
• Influencers' impact on brand perception.
• Cross-cultural influencer considerations.
• Influencer marketing in emerging markets.
• Influencer versus brand content effectiveness.
• Risk mitigation strategies.
• Influencer marketing in B2B sectors.
• Storytelling's role in influencer campaigns.
• Handling influencer marketing during crises.
• Compensation trends and negotiation.
• Influencer partnerships and brand loyalty.
• Niche market influencer strategies.
• UGC's impact in influencer marketing.
• Influencer marketing's effect on traditional ads.
• Future trends in influencer marketing.
• Measurement standards and benchmarks.

Sales and Marketing Topics

Sales in marketing refer to the process of converting leads or prospects into paying customers through personalized interactions, effective communication, and persuasive techniques, often involving activities such as prospecting, lead qualification, presentations, negotiations, and closing deals, with the overarching goal of generating revenue and fostering long-term customer relationships to drive business growth. Here are some topic examples for you:

• Aligning sales and marketing teams for better collaboration.
• Effective lead generation strategies for sales teams.
• The role of customer relationship management (CRM) in sales and marketing integration.
• Sales enablement techniques to support marketing efforts.
• Leveraging content marketing to drive sales.
• Understanding the buyer's journey for more targeted sales and marketing efforts.
• Social selling: Using social media for sales outreach.
• Account-based marketing (ABM) strategies for sales success.
• Sales funnel optimization: Improving conversion rates.
• The impact of storytelling in sales and marketing.
• Cross-selling and upselling techniques for increased revenue.
• Sales automation tools to streamline processes.
• Using data analytics for informed sales and marketing decisions.
• Personalization strategies for sales and marketing communication.
• Building brand loyalty through sales and marketing efforts.
• The importance of customer feedback in refining sales and marketing strategies.
• Sales prospecting in the digital age.
• Sales negotiation skills for closing deals.
• Creating compelling sales presentations and collateral.
• The role of events and networking in sales and marketing.
• Leveraging partnerships and alliances for mutual growth.
• Sales training and development programs for team success.
• Overcoming common sales and marketing challenges.
• Building a strong online presence for sales and marketing success.
• Tracking key performance indicators (KPIs) for sales and marketing effectiveness.

How to Choose a Marketing Research Topic

Selecting a great topic involves a blend of personal interest, industry relevance, and academic viability. Here's a step-by-step guide to help you choose perfect marketing research topics for college students:

• Reflect on Your Interests

Consider what aspects of marketing intrigue you the most. Are you passionate about consumer behavior, branding, digital marketing, or marketing strategy? Your enthusiasm for the topic will keep you engaged throughout the research process.

• Explore Current Trends and Issues

Stay updated on the latest developments in the marketing field. Look for trends, challenges, or controversies that pique your interest. Topics of emerging technologies, changing consumer preferences, or environmental sustainability often offer rich research opportunities.

• Review Academic Literature

Conduct a literature review to familiarize yourself with existing research in your areas of interest. Identify gaps or unanswered questions that you could explore further. Consider recent studies, theoretical frameworks, and methodologies that may inspire your research.

• Consider Practical Applications

Think about how your research topic could contribute to real-world marketing practices. What practical implications or strategic insights could businesses derive from your findings? Choosing a topic with practical relevance can enhance the impact of your research.

• Evaluate Feasibility

Assess the feasibility of your chosen topic regarding available resources, data availability, and time constraints. Make sure that your research question is manageable within the scope of your project or academic assignment. Consider accessing relevant data sources, research tools, and academic support.

• Seek Feedback and Guidance

Discuss your ideas with your instructor, academic advisor, or peers. They can offer valuable feedback, suggest alternative perspectives, or help you refine your research question. Collaborating with others can enrich your thinking and provide new insights into potential research topics.

• Stay Flexible and Open-Minded

Remain open to adjusting your research topic or approach based on new insights or feedback. Be willing to explore different avenues and adapt your focus as you delve deeper into the research process. Remember that flexibility is key to navigating the complexities of academic research. As an MBA student, you will also find these PowerPoint presentation tips useful, as it is another assignment you’ll often deal with during your course.

Finding engaging marketing topics for research is immensely beneficial for students as it cultivates critical thinking skills, fosters creativity, and enhances academic growth. By engaging in research, students deepen their understanding of marketing principles, theories, and practices, gaining insights into industry trends and consumer behavior. Research projects allow students to apply theoretical knowledge to real-world scenarios, honing their analytical and problem-solving capabilities. 

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The School of Business encourages and fosters a rich research-oriented environment for faculty and doctoral candidates. Students can choose from a variety of topics reflecting the varied research interests of our faculty. The Ph.D. Program is intended to prepare students to conduct original research; i.e., to explain phenomena previously not well understood and then to test proposed explanations empirically.

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100 best marketing research topics for all.

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

• Analysis and determination of consumer buying behavior for Coca-Cola
• A study on famous well-marketed brands that got away with selling substandard quality products
• A study showing the impact of advertising on consumer behavior
• Brand advertising and political campaigns: a possible interwoven impact?
• A review of the outcomes of advertising in a recession
• Exhaustive research on how brands exploit impulsive buying
• A study of how celebrity endorsements on ROI affect CPG brands
• A survey of the impact of augmented reality on marketing experiences
• Critical research on how AI will help make better marketing decisions
• A study of the perspective and reception of Americans to targeted ads based on their browser history

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

• A decline in organic reach on social media platforms
• Difficulty in building a well-recognized brand name
• Getting readers to see content
• Understanding marketing results
• Marketing budgets included by BREXIT
• Optimizing business for voice search
• Bridging the technology gap
• Ensuring compliance with GDPR
• Overdependence of potential customers on amazon
• The effect of COVID-19 on the global economy

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

• Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
• The effect of social media on buying choices
• Online purchasing: a study of the product characteristics buyers look for
• An exploration of the differences in marketing strategies across cultures
• Manipulation tactics: how brands can get more customers
• A study of how customer loyalty is affected by brand image
• Analyzing how TV advertising affects the top of mind awareness
• Do people appreciate being click baited into sponsored posts?
• A study on how to make customers purchase goods and services in the luxury category

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

• 10 insightful differences between paid search and organic search
• Tips for promoting content on Pinterest
• SEO tactics to avoid like the plague
• How to increase your followers on social media
• Best tips to help you grow your paid social ROAS
• Why should you follow your competitors on social media?
• Dos and don’ts of social media marketing
• How to create content your audience will be eager to share

Marketing Essay Topics

• What is the most effective form of marketing?
• Internet marketing trends to expect in the future
• What important brand attributes lead to an increase in customer loyalty?
• A look into marketing approaches that broke through strong market monopoly
• The impact of social media on consumer buying behavior
• Comparison of advertising versus building brand equity
• Rebuilding trust in influencer marketing
• How to generate leads effectively

Content Marketing Topics

• 10 biggest graphic design mistakes companies make in their marketing pieces
• How to create captivating e-newsletters that people will pay attention to
• Repurposing marketing content for small businesses
• Working more micro-content into marketing efforts
• Multi-step versus one-step content marketing campaigns
• The five Cs when creating content marketing copy
• Creating compelling content marketing campaigns in 10 steps
• Content marketing: how to generate more leads and close sales

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

• Inability to explain products or services delivered
• Not clearly defining a company’s market segment
• Lack of innovating commercial department
• Lack of business visibility
• Missing links between sales and marketing departments
• Lack of marketing plan
• Lack of personal branding, brand image, and professional reputation
• Thinking the company or business can survive without marketing

Marketing Blog Topics

• Facebook advertising: pros and cons
• 10 benefits of inbound marketing
• The most frustrating problems faced in inbound marketing
• How to generate subscribers for your blog faster than ever!
• 10 benefits of content marketing lead magnets
• Five video content marketing myths you must discard
• 30 social media campaign ideas from big brands

Controversial Marketing Topics

• Does google give preferential treatment to big brands?
• Does social media affect SEO ranking?
• Are grey SEO techniques safe?
• Are YouTube videos more engaging than TV ads?
• Are building e-mail lists still one of the best ways to sell?
• Will immersion marketing through VR technology to be accepted?

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

• How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
• Emerging opportunities in sports marketing and how to capitalize on them
• How to effectively capitalize on the wearables market
• Should more women and children get into sports?
• Should seniors be allowed to participate in some games?

Marketing Presentation Topics

• Mastering in-house SEO
• The path to gaining and building customers trust
• Brand awareness versus ROI
• Effectively personalizing customer communications
• The best SEO strategies that increase site traffic

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

• The effect of globalization on consumer behavior
• How do international brands compare to local brands?
• Do international brands always have advantages over a local brand?
• Creating brand awareness by utilizing global event marketing
• How to market products on an international level

Marketing Plan Topics

• The importance of a marketing plan to the success of a business or product launch
• Building a tactical marketing plan
• How is a marketing strategy different from a marketing plan?
• Indispensable parts in writing a marketing plan

Ethical Issues In Marketing

• Targeted Ads based on browser history
• Immersion marketing through virtual reality
• The exploitation of impulsive buying
• Click baiting into sponsored posts

Affiliate Marketing Topics

• How to find profitable niches in affiliate marketing
• How to get readers interested in what you market
• How to build a personal website: the ultimate guide

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics. We wish you the best in your research!