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Acquisition Process

Definition – “Market research is a continuous process for gathering data on product characteristics, suppliers’ capabilities, and the business practices/trends that surround them — plus the analysis of that data to make smart acquisition decisions.” (FAR 2.1)

Federal Acquisition Regulations (FAR) for Market Research

Market research is intended to determine and help: [1,3], sources of market research information, most common market research methods, market research regulations, 5 steps of the market research process, step 1 – locating and defining issues or problems, step 2 – designing the market research project, step 3 – collecting data, step 4 – interpreting market research data, step 5 – report market research findings, defense acquisition guide (dag) “market research”, market research report format, acqnotes tutorial, acqlinks and references:.

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Market Research As a Service

A value-added service at no additional cost.

Market Research As a Service delivers meaningful market data to federal, state, and local agencies for free. Through FAR Part 10 compliant Requests for Information, sources sought, industry days, and advanced product research, MRAS collects data to help customers understand where their need fits within the GSA government-wide marketplace.

Additionally, MRAS helps provide feedback from industry about agency requirements documents, industry trends, best practices, and the best GSA contract and NAICS for their acquisition.

Watch a video to learn more about Market Research As a Service .

Explore our offerings

MRAS provides automated RFIs and sources sought for services and advanced GSA Advantage product searches.

• Request for Information  — Start an RFI to receive responses from industry about your requirement.
• Product Market Research  — Receive a Product Market Research report with pricing data for up to 20,000 GSA Advantage products.
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• MRAS Report Archives - COMING SOON! Search thousands of previous market research reports to research your requirement (OMB Max Login required).

Request for Information with market research report

Develop customized RFIs that strategically target GSA contract holders on GSA eBuy, resulting in a robust market research analysis report showing all responses received, in as little as 1-2 weeks, depending on the requirement. Within 24 hours of receiving your request, we work directly with agency points of contact to review a draft RFI developed from information provided, and work side-by-side with customers to further refine the RFI until it is ready to be posted on GSA eBuy.

After the RFI closes, a market research report is designed specifically to see how the GSA market can meet technical requirements and mission needs provided. Market research reports are designed to facilitate completing Small Business Office review forms, developing acquisition plans, and assisting in formulating an overall acquisition strategy.

MRAS Service Request form .

What to expect in the RFI process

Submit a request for an rfi..

Complete the MRAS Service Request form and select RFI.

Develop the RFI with us.

We create a customized RFI for your review based on the information provided in your request.

Approve your RFI to post on GSA eBuy.

After receiving your approval, we’ll post your RFI on GSA eBuy so you can get valuable industry data.

Receive your market research report.

After your RFI closes, we provide you with a consolidated market research report based on industry data collected.

Get support.

Connect with a Customer Service Director for ongoing acquisition support.

The total estimated time is one to two weeks, depending on the requirement.

MRAS provides each customer with a unique, comprehensive, and easy-to-understand report. The report analyzes industry partner data related to the customers’ needs, which gives an understanding of the results expected under the markets researched. The market research report includes socio-economic, technical, capabilities, and comprehensive business information so agencies can complete their acquisition planning and small business strategies and requirements and estimate documents.

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Mras customer training on effective market research for federal, military, state, and local agencies.

Attention all public sector employees in the contracting and acquisition career field! In Effective Market Research (MRAS), you’ll learn the importance of market research, how and when to conduct it, and how to get the best results by making your data collection methods more efficient.

You will also delve into the regulatory nature of FAR Part 10 and how it ties into other decisions such as acquisition planning, small business set-asides, commercial items, and contract type selection.

This course includes real-life scenarios, expert instructors, and tools from MRAS. Take this opportunity to enhance your market research skills and advance your career. This is a one CLP credit course.

To request additional MRAS training on the customer’s behalf, please email the MRAS team at [email protected] .

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As an industry partner, you can provide valuable market research data to inform the purchasing decisions of GSA customers. Participating in our research allows you to showcase your products and services to potential buyers and play a key role in helping government agencies make informed and efficient purchasing decisions.

But why choose our MRAS over traditional market research methods? Our research is 100 times easier and efficient, making it a great business development activity for your company. Plus, by participating in MRAS, you can reach a wider audience of government buyers and increase your visibility in the market.

We offer monthly industry training seminars to help you get started and make the most of your participation in MRAS. CLPs are not issued for these webinars.

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MRAS in the news

• Listen to the FAS Focus: Deep Dive podcast episode as we discuss MRAS with Kevan Kivlan, Director, Customer & Stakeholder Engagements New England and FAS MRAS Program Office.
• January 2022: MRAS Pushes Billions in Business to the GSA Schedule
• June 2021: MRAS Webinars Show Industry How To Work Smarter Not Harder

What our customers say

“Utilizing this resource is a great way to leverage the hard work put into establishing these contracts and provide a great benefit to the Government as a whole by simplifying the already complex process of federal acquisition. The benefit of conducting this market research gives a PCO the ability to see if there’s a more expedient or cost-effective way to support their mission partner’s needs. Often contracting is known as a slow and drawn-out process, and while it can be, this free tool is fast and gives a great snapshot as to what alternatives are available. MRAS is a great tool in a PCO’s toolkit to have and one that should not be overlooked.”

— Capt. Jeremy A. Deorsey, Massachusetts Army National Guard

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Cost: MRAS is a market research service GSA provides to all federal, state, and local agencies at no cost.

How to submit your market research request: Please reach out to your Customer Service Director  so they can walk you through the MRAS process and determine the best MRAS service for your requirement. You can then fill out the MRAS Service Request Form .

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Please fill out the Industry Help Request form .

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• Sonoco Products-stock
• News for Sonoco Products

Buy Rating Affirmed: Sonoco’s Strategic Acquisition of Eviosys Poised to Enhance Financials and Market Position

George Staphos , an analyst from Bank of America Securities, maintained the Buy rating on Sonoco Products ( SON – Research Report ). The associated price target is $64.00.

George Staphos has given his Buy rating due to a combination of factors, including the strategic acquisition of Eviosys and its expected contributions to Sonoco Products’ financials. The acquisition is valued at $3.9 billion, equivalent to 7.3 times the forecasted 2024 adjusted EBITDA, including anticipated synergies. Sonoco’s move to acquire Eviosys, a leader in the European market for food cans and related products, aligns with its strategy to penetrate markets that are underserved by its competitors, aiming to foster organic growth and strong returns. Staphos also notes the potential for approximately $100 million in synergies within two years, primarily through procurement, supply chain optimization, and overhead reductions, with a significant portion expected in the first year post-acquisition. The planned financing mix, which includes equity issuance and debt instruments, is also taken into account in the Buy recommendation. Additionally, the report underscores Sonoco’s track record of successful acquisitions and integrations, specifically referencing the Ball Metalpack acquisition, which boosts investor confidence in Sonoco’s ability to similarly integrate Eviosys. While there are concerns about increased net leverage, which is expected to reach 3.9 times, Sonoco’s strategy to divest certain assets like ThermoSafe for about $1 billion should help reduce the net leverage to around 3 times within two years post-closing. Staphos’s pro-forma analysis suggests that the acquisition could be accretive to earnings and free cash flow, potentially adding over $1.00 per share to the 2025 adjusted EPS estimate and leading to a 20% accretion in free cash flow from the current estimate, assuming successful synergy realization and management of capital expenditures. These financial positives contribute to the rationale behind the Buy rating and the price objective of $64.00.

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Sonoco Products (SON) Company Description:

Sonoco Products Co. engages in the manufacture of industrial and consumer packaging products and provides packaging services. It operates through the following segments: Consumer Packaging, Paper and Industrial Converted Products, Display and Packaging, and Protective Solutions. The Consumer Packaging segment offers round composite cans, shaped rigid paperboard containers, fiber and plastic caulk/adhesive tubes, aluminum, steel and peelable membrane easy-open closures for composite and metal cans; thermoformed rigid plastic trays, cups and bowls; injection molded containers, spools and parts; high-barrier flexible and forming plastic packaging films, modified atmosphere packaging, lidding films, printed flexible packaging, rotogravure cylinder engraving, global brand management. The Display and Packaging segment consists of point-of-purchase displays; custom packaging; retail packaging, including printed backer cards, thermoformed blisters and heat sealing equipment; fulfillment; primary package filling; supply chain management; paperboard specialties. The Paper and Industrial Converted Products segment includes recycled paperboard, chipboard, tubeboard, lightweight corestock, boxboard, linerboard, corrugating medium, specialty grades; paperboard tubes and cores, molded plugs, reels; collection, processing and recycling of old corrugated containers, paper, plastics, metal, glass and other recyclable materials. The Protective Solutions segment provides custom-engineered, paperboard-based and expanded foam protective packaging and components; temperature-assured packaging. The company was founded by James Lide Coker on May 10, 1899 and is headquartered at Hartsville, SC.

Read More on SON:

• Sonoco Products Eyes Eviosys Acquisition and Secures Funding
• M&A News: Sonoco Snaps Up Eviosys for $3.9B
• KPS CAPITAL PARTNERS TO SELL EVIOSYS TO SONOCO FOR €3.615 BILLION
• Sonoco to Acquire Eviosys, Creating The World’s Leading Metal Food Can and Aerosol Packaging Platform
• Sonoco Implementing Price Increase for all Paperboard Converted Products in North America and Canada

Sonoco Products News MORE

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FAC Number: 2024-05 Effective Date: 05/22/2024

Part 10 - Market Research

10.000 scope of part., 10.001 policy., 10.002 procedures., 10.003 contract clause..

This part prescribes policies and procedures for conducting market research to arrive at the most suitable approach to acquiring, distributing, and supporting supplies and services. This part implements the requirements of 41 U.S.C. 3306(a)(1) , 41 U.S. C. 3307 , 10 U.S.C. 3453 , and 6 U. S.C. 796 .

(a) Agencies shall —

(1) Ensure that legitimate needs are identified and trade-offs evaluated to acquire items that meet those needs;

(2) Conduct market research appropriate to the circumstances–

(i) Before developing new requirements documents for an acquisition by that agency;

(ii) Before soliciting offers for acquisitions with an estimated value in excess of the simplified acquisition threshold ;

(iii) Before soliciting offers for acquisitions with an estimated value less than the simplified acquisition threshold when adequate information is not available and the circumstances justify its cost;

(iv) Before soliciting offers for acquisitions that could lead to consolidation or bundling ( 15 U.S.C.644(e)(2)(A) ) and 15 U.S.C. 657q );

(v) Before awarding a task or delivery order under an indefinite-delivery/indefinite-quantity (ID/IQ) contract ( e.g. , GWACs, MACs) for other than a commercial product or commercial service in excess of the simplified acquisition threshold ( 10 U.S.C. 3453(c) ); and

(vi) On an ongoing basis, take advantage (to the maximum extent practicable) of commercially available market research methods in order to effectively identify the capabilities of small businesses and new entrants into Federal contracting that are available in the marketplace for meeting the requirements of the agency in furtherance of-

(A) A contingency operation or defense against or recovery from cyber, nuclear, biological, chemical, or radiological attack; and

(B) Disaster relief to include debris removal, distribution of supplies , reconstruction, and other disaster or emergency relief activities (See 26.205 ); and

(3) Use the results of market research to–

(i) Determine if sources capable of satisfying the agency’s requirements exist;

(ii) Determine if commercial products or commercial services , or, to the extent commercial products suitable to meet the agency’s needs are not available, nondevelopmental items are available that-

(A) Meet the agency’s requirements;

(B) Could be modified to meet the agency’s requirements; or

(C) Could meet the agency’s requirements if those requirements were modified to a reasonable extent;

(iii) Determine the extent to which commercial products , or nondevelopmental items could be incorporated at the component level;

(iv) Determine the practices of firms engaged in producing, distributing, and supporting commercial products or commercial services , such as type of contract, terms for warranties , buyer financing, maintenance and packaging, and marking;

(v) Ensure maximum practicable use of sustainable products and services (as defined in 2.101 ) in accordance with subpart  23.1 ;

(vi) Determine whether consolidation is necessary and justified (see 7.107-2 ) ( 15 U.S.C. 657q );

(vii) Determine whether bundling is necessary and justified (see 7.107-3 ) ( 15 U.S.C.644(e)(2)(A) );

(viii) Determine whether the acquisition should utilize any of the small business programs in accordance with part  19 ; and

(ix) Assess the availability of supplies or services that meet all or part of the applicable information and communication technology accessibility standards at 36 CFR 1194.1 (see subpart  39.2 ).

(b) When conducting market research , agencies should not request potential sources to submit more than the minimum information necessary.

(c) If an agency contemplates consolidation or bundling , the agency—

(1) When performing market research , should consult with the agency small business specialist and the local Small Business Administration procurement center representative (PCR). If a PCR is not assigned, see 19.402 (a); and

(2) Shall notify any affected incumbent small business concerns of the Government's intention to bundle the requirement and how small business concerns may contact the appropriate Small Business Administration procurement center representative (see 7.107-5 (a)).

(d) See 10.003 for the requirement for a prime contractor to perform market research in contracts in excess of $6 million, other than contracts for the acquisition of commercial products or commercial services (section 826 of Pub. L. 110-181).

(a) Acquisitions begin with a description of the Government’s needs stated in terms sufficient to allow conduct of market research .

(b) Market research is then conducted to determine if commercial products , commercial services , or nondevelopmental items are available to meet the Government’s needs or could be modified to meet the Government’s needs.

(1) The extent of market research will vary, depending on such factors as urgency, estimated dollar value, complexity, and past experience. The contracting officer may use market research conducted within 18 months before the award of any task or delivery order if the information is still current, accurate, and relevant. Market research involves obtaining information specific to the product or service being acquired and should include-

(i) Whether the Government’s needs can be met by-

(A) Products or services of a type customarily available in the commercial marketplace;

(B) Products or services of a type customarily available in the commercial marketplace with modifications; or

(C) Products or services used exclusively for governmental purposes;

(ii) Customary practices regarding customizing, modifying or tailoring of products or services to meet customer needs and associated costs;

(iii) Customary practices, including warranty , buyer financing, discounts, contract type considering the nature and risk associated with the requirement, etc., under which commercial sales of the products or services are made;

(iv) The requirements of any laws and regulations unique to the item being acquired;

(v) The availability of items that contain recovered materials and items that are energy efficient;

(vi) The distribution and support capabilities of potential suppliers, including alternative arrangements and cost estimates; and

(vii) Whether the Government's needs can be met by small business concerns that will likely submit a competitive offer at fair market prices (see part  19 ).

(2) Techniques for conducting market research may include any or all of the following:

(i) Contacting knowledgeable individuals in Government and industry regarding market capabilities to meet requirements.

(ii) Reviewing the results of recent market research undertaken to meet similar or identical requirements.

(iii) Publishing formal requests for information in appropriate technical or scientific journals or business publications.

(iv) Querying the Governmentwide database of contracts and other procurement instruments intended for use by multiple agencies available at https://www.contractdirectory.gov/contractdirectory/ and other Government and commercial databases that provide information relevant to agency acquisitions .

(v) Participating in interactive, on-line communication among industry, acquisition personnel, and customers.

(vi) Obtaining source lists of similar items from other contracting activities or agencies, trade associations or other sources.

(vii) Reviewing catalogs and other generally available product literature published by manufacturers, distributors, and dealers or available on-line.

(viii) Conducting interchange meetings or holding presolicitation conferences to involve potential offerors early in the acquisition process.

(ix) Reviewing systems such as the System for Award Management , the Federal Procurement Data System, and the Small Business Administration's Dynamic Small Business Search.

(c) If market research indicates commercial products , commercial services , or nondevelopmental items might not be available to satisfy agency needs, agencies shall reevaluate the need in accordance with 10.001 (a)(3)(ii) and determine whether the need can be restated to permit commercial products , commercial services , or nondevelopmental items to satisfy the agency’s needs.

(1) If market research establishes that the Government’s need may be met by a type of product or service customarily available in the commercial marketplace that would meet the definition of a commercial product or commercial service at subpart  2.1 , the contracting officer shall solicit and award any resultant contract using the policies and procedures in part  12 .

(2) If market research establishes that the Government’s need cannot be met by a type of item or service customarily available in the marketplace, part  12 shall not be used. When publication of the notice at 5.201 is required, the contracting officer shall include a notice to prospective offerors that the Government does not intend to use part  12 for the acquisition .

(e) The head of the agency shall document the results of market research in a manner appropriate to the size and complexity of the acquisition .

The contracting officer shall insert the clause at 52.210-1 , Market Research , in solicitations and contracts over $6 million, other than solicitations and contracts for the acquisition of commercial products or commercial services .

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